The Golden Rule in the Lumber Business

"Caveat emptor"-(let the buyer beware) has no place in the lumber business.

Modern business institutions exist only so long as they are on the square.

Hundreds of men have launched their business crafts r,r'ith much clamor and noise, and wrecked the vessel before it got out of the harbor.

They forgot all about the larv of compensation. They ignored the Golden Rule.

Now and then you meet a man who seems to have ignored the laws of compensation and trampled on the Golden Rule, and gotten an'ay with it, but it is best to remember in such cases that the race is not yet run, and l>efore the finish it may be different.

The smooth salesman lvho slips something over on his customer needn't be surprised when people shun his place of business.

We live by contrasts.

We deal with the man who plays the game fair. We shun the shyster. We dodge the disreputable dealer.

Before we undertake to delve around in business we should dig around a little and see if we have faith in our fellow man.

If we haven't we might as well turn the key in the door, and conserve our coin.

Because what you think of the other fellow, he is almost certain to think of you. If you have no faith in him, he will have none in you, and without faith you cannot succeed in business.

We don't reach the quarter pole unless we believe in the other fellow.

There is a germ of goodness deep down in the heart of every man. It may be covered with rough husks, but it is there. Play to that spark, and it will respond in kind.

Marshall Field adopted the maxim, "The customer is always right," and it made him the biggest merchant in the world.

"Customers first" is simply a working out of the Golden Rule.

Put yourself in the other fellow's place.. Then act accordingly.

CENTRAL CALIFORNIA LUMBERMEN'S CLUB TO MEET AT MODESTO

The Central California Lumbermen's Club will hold their next meeting at Modesto on December 13. They expect to have a large turnout for this meeting, as it will be their Annual l,adies' Day. In the evening they plan to hold a large Concat. George Ground, of the Modesto Lumber Co., is chairman of the Arrangements Committee.

The Last Strongholdi

one by one the lesser places have fallen; one by one the. outposts have been driven in-; onl_ by_ one the wave of steelias "*"pi o".i th" early battle-fields; but the big stronghold, the main treaiure-house, remains, and clarions to the world that here the invasion halts !

The Timber-trove of the Southwest is the last stand, the final treasurehouse of America's hardwoods.

Ringed by steel it stands, but announces to the world that it is here for another generation of service.

To you who desire a hardwood manufacturing connection which will 99lvJ you for ten, for fifteen, or twenty y".i", we ofier the sign of HDE.

our mark on every piece of lumber shows that we are proud of it.