Why Not Use ThVa=sne

BUTLDING PnPER

Mr. F. M. Connelly, Woodhead Lumber Company, writing in THE CAUFORNIA LUMBER MERCHANT, in issue of Novembet lst, 1924' sayE:

"The use of common paper under Hardwood fe61-suqh as Urban felt and like gradesJoes not do anY good. In fact it probably absorbs and holds the moisture more than if it were not there."

You pay but a fraction rnore for damP-proof Triple Sheath Building Paper. It will protect kiln-dried fooring and prevent buckling.

Rollin C. Ayres Addresses / Hoo-Hoo Club No. 9

Dl ' Rollin C. Ayres, advertising dirqctor of the Zellerbach Paper Company, San Francisco, was the -Speaker of- the Day at the -regular meeting of Hoo-Hqg Club No. t held at [he Palace F{otel on Noiember 13. He gave a very interesting and forceable talk on "Advertising-An- Economic Force in Business." Mr. Ayres, who is well known as a story-teller in the Scotch dialect, recited some of his experienies in his late travels through Scotland while on his European tour as a representative of the San Francisco Ad Club-to the International Advertising Club Convention held recently at London.

Edrvard Ivory, of the California White and Sugar Pine Manufacturers Association, was the Chairman of the Day. Austin Black, advertising manager of the California White and Sugar Pine Manufacturers Association, rendered sev-eral ex&llent vocal solos. Through the efforts of A. W. Shaw, San Francisco representative of the Atkins Saw Co., Mr. Moore of Moore and Freed, whb were appearing at the Orpheum Theatre, played seYeral 6ne selections on a regulati,on silver steel Aikins Saw. Tom Tomilson accompanied both Mr. Black and Mr. Moore on the piano.

President Rod Hendrickson presided over the business session of the meeting. Emanuel Fritz, Chairman of the Public Affairs Committee, read the following resolutions that were unanimously passed: (l) Endorsing the National Conference on the Utilization of Forest Products, called by the late Secretary of Agriculture Wallace for Novemblr 19 and 20 at Washington, D. C., (2) Endorsing a movement begun by the Builders Exchange of -Alameda County to revise and-standardize the building-codes o-f the East Eay Communities. On the recommendation of the Board of Directors, a motion was passed to adopt an Honorary Membership Roll, and a committee consisting of Stowell Smith, W. M. Beebe, and R. A Hiscox rvere aP pointed by the President to make the arrangements. "Ted" Higgins, Chairman of the Entertainment Committee, announced that there would be a Hoo-Hoo Jinx consisting of a golf tournament and banquet to be held at the Claremont Country Club on January 9. R. A. Hiscox was the winner of the attendance prize, 3 beautiful automobile robe, which rvas donated by Harry Carter of the Van Arsdale-Harris Lumber Co.

Hardwoods

P. C. McNevin of the Pacific Lumber Co. will be the Chairman of the Day at the regular meeting to be held on November 26.

Six Rules For Letter Writing

The rules given betow were printed in an article in "System" by Mr. Picken entitled "Are There Rttles for Letter Writing?" They are of unusual interest and must be observed in the letter opening itself, as rvell as in the letter as a whole.

1. Never put anything into your letter which will arouse debate or denial in your prospect's mind.

2. Do not allorv "breaks" in your letter, that is, anything that sidetracks the prospect's interest once he has started to read the letter.

3. See that your letter not only looks easy to read, but that it actually is easy to read.

4. I\Iake the letter tell the complete story of your proposition -

5. Picture advantages to be gained rather than disadvantages to be avoided.

6. Avoid, as far as possible, ofters that require a choice on the part of the prospect.