"If The Dealers Would Just Push 'em" is the Prayer of the Built-In Makers

The tide of factory built millwork and built-in furniture is the most rapidly rising thing in the building business of the country. For years it was in the experimental stage, both as to production and distribution, but those days are gone. Experience and experiment have developeC the builtin business to a point where it now demands the attention and deserves the friendly cooperation of every man interested in the lumber business, because it is furnishing an additional outlet for lumber products, and additional service for the lumber business to offer the consumer, and an additional opportunity for profit to the maker, the dealer, and the consumer alike.

But the men who build built-ins, and the men who build factory-made frar4es, etc., are a little worried in many localities-and California is one of them-about the apparent

HOME OF OLDS BROS. LUMBER COMPANY FORMALLY OPENED

The Olds Bros. Lumber Cornpah\-, who startecl in the umber business in Winslow, Atizona, seven years ag'o, recently held the formal opening oftheir new building and store in the same location where they have been doing business. The nelv buildings are very attractive, and the new mill and cabinet, shop is one of the best equipped plants in Northern Arizona, rvhere all kinds of cabinet work is turned out in record time.

lassitude of the lumber dealer on the subject. The dealer is not stocking, displaying, pushing them as he should, for his own interest, and for the good of all concerned, say the manufacturers. "There is a lot more money in selling built-ins than in selling the finsh that builds the stuff; there is more money in selling factory made frames, than there is in selling the lumber that makes the frames; and in both cases the consumer is the chief recipient of benefiis, for he gets better goods for less money, while the dealer is making his profit.". So says the manufacturer.

It DOES seem that perhaps the dealer is not going into this new development of their industry as enthusiastically as he should, but Mr. Dealer is a great fellow for getting on the job when he does see the light, and The C.L.M. believes that the time has come for the dealer to get into this builtin game, and make it whiz.

GARNET FRASER RETURNS FROM THE HOO-HOO ANNUAL

Garnet Fraser, San Francisco, Pacific Coast representative for the Chicago & Alton Railroad. is back at his desk again after an enjoyable trip to Miami, Florida, where he attended the Hoo-Hoo Annual Convention. He returned by way of Chicago, where he conferred with officials of the company. He reports that everybody attending the convention had a wonderful time, and one of the features that was greatly enjoyed n'as the three days' trip to Havana. Cuba.