THE ETHICAL RELATIONSHIP OF THE BUILDINGLOAN ASSOCIATIONS AND THE LUMBBRMEN

By MONROE BUTLER Pacific Coast Building-Loan Asbociation, Los Angeles Address delivered before the California. Retail Lumbermen's Association 1927 Convention

The authorization by the Board of Directors cif the California Retail Lumbernren's Association of a state-wide committee on Better Relations with BuildingLoarr Associations, and the passage of a resolution recommending that the lumber dealers of California "co-operate in every rvay possible with local building-loan associations" are considered two of the important actions of the Los Angeles convention.

These actions were prompted by an address by llfonroe Butler, director of public relations, Pacific Coast Building-Loan Association of Los Angeles, on "The Ethical Relationship of the BuildingLoan Associations and the Lumbermen."

Mr. Butler was formerly connected with the American Savings, Building and Loan Institute, the national educational organization of the building and loan movement, and he brought to the convention a wealth of information on what has been done throughout the United States through the co-operation of lumber organizations and buildingloan associations to foster thrift and home-ownership.

Moorehead's Vision

In an interesting manner, Butler told how the late James R. Moorehead, for many years secretary-manager of the Southwestern Lumbermen's Association at Kansas City, conceived the idea, while he was the secretary of a building-loarr association in a small Missouri town aqd at the same time was conducting the leading lumber yard of that'town, of carrying on a nation-wide campaign of building-loan education to promote honre ownership, and, to a very great degree. to stabilize the business of the retail lumber dealer. He told how Mr. Moorehead succeeded in establishing a building-loan educational department for the Southwestern Lumbermen's Association, which was conducted under the supervision of Frank A. Chase, a former building-loan secretary and also a former lumberman from the West. Mr. Chase later became the educational director of the American Savings, Building and Loan Institute, an organization w'hich grew out of the buildingJoan department of the Southwestern, the purpose of which was to carry on in a national way the work that had been done by this department in the states of Missouri, Arkansas, Oklahoma and Kansas.

The Institute

The financial support of the American Building, Savings and Loarr Institute, at the time of its organization, came largely from such organizations as the Southern Pine Association, the National Lumber Manufacturers' Association, the Southwestern Association, and the Hoo-Hoo.

Today the institute is functioning in a national way, carrying to the people practical building-loan education, and conducting building- loan schools in almost every large city in the United States. In a limited way, the Southern Pine Associations and the National Lumber Manufacturers' Associatior-r are still supporting the work of the n stitute.

Representative Opinions

I{r. Butler read excerpts fronr letters written by the secretaries of different organizations of lumbermen, as being representative of the thought of the leading personalities in the lumber industry in regard to the building-loan association and its relationship to the retail lumbcr dealer.

"We are still contributing to the support of the American Savings, Ruilding and Loan Institute.

"The lumber manufacturers recognize very clearly the importance of the work of the building and loan associations, and the assistance they can render in stimulating interest in home ownership and making possible the financing of homes.

-'Groups of lumbermen have for years distributed literature and advertised plans for homes and other iuformation helpful to the prospective builder. Such activities alone would be insufficient beiausi, while a desire might be created, no neans would be available for putting it into action."-H. C. Berkes, secretary-nianager, Southern Pine Association. New Orleans.

"For several yearq, under the enthusiasnr of Mr. Moorehead and through active work of Mr. Chase, the Building and Loan Department of this Association was a very active feature. Mr. Chase visited a number of towns in our territory, establishing new organizations and strengthening old ones, with very definite results in practically every instance. While we are not expending any funds along this line at this time, we are very enthusiastic about building and loan and know of the great benefits derived by our dealers in this section,"-E. E. Woods, secretary'manager, Southwestern Lumbernren's Association, Kansas City.

"The experience of retail lur4ber dealers in this territory has shown that a healthy Building and Loan Association is vitally essential to a healthy community life, a healthy building program, and a healthy building material business-when home building is made possible, the building material business is good.

"Alert retail lumber and building material merchants are today giving theit whole-hearted support to the Building and Loan Associations. Our own association has aggressively promoted the organization of building and loan associations and the stimulation of others now in existence."-Paul S. Collier, secretary-manager, Northwestern Retail Lumbermen's Association, Rochester.

"The building-loan business is one of the greatest powers that there is today behind the development and promotion of business in the interests of lumber."-H. R. Isherwood, secretary-treasurer, Hoo-Hoo, St. Louis.

"This historical sketch oI building-loan education work and th€ word which I have brought you from men who are representative of your great associations," Mr. Butler stated, "give some idea of what the relationship of the lumber people and the building-loan

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..IF YOU CAN'T GET IT ANYWHERE ELSE WE'VE GOT IT'' SAYS WILLIAM LEISHMAN

William L. Leishman of, Pasadena, California, owner of the Crown City Manufacturing Cornpany, believes in service in the retail lumber and milhvork business. and his slogan is-

"ff you can't get it anyrvhere else, rve've got it."

And he lives up to that slogan. In his remarkable place of business in Pasadena he carries a variety of items that is truly amazing. He has a big and roomy lumber yard,

And rvith his large storage room he carries many items of unusual character. You can get almost any item of Fir, thoroughly seasoned right there in the yard, and a variety of woods of all sorts.

Mr. Leishman is assisted very ably by his son Lathrop, who is now active in all departments of the business, and istakinga large load off of his father's shoulders. The father has been in the lumber and milh,vork business right there for twenty-three years. And even before that he was in the sawmill business dorvn at rvhat is now Los Angeles harbor.

William Leishman is a very useful, able, public spirited citizen, one r'vho does honor to the business he follows, and rvho loves the business he is in. He gives some of his time in late years to banking connections, and other investments, but he is the same enthusiastic lumberman he has always been, and proud of the Leishman service as he is of hisfirst born.

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William L. Leisltnran or rather three of them, for he has several separate sheds and storage places. On the corner he still maintains his originalyard and sheds. Across the corner in one direction is their big office building, r,varehouse, and more lumber stocks. Across the corner in another direction is their very efficient and attractive looking mill, where they do bverything in millwork and cabinet work. And in still another spot in a fire-proof building, he carries a big stock of timbers, many of them 60 feet in length, and large enough for any purpose.

Anything that a wood consurner could ask for in Pasadena, Mr. Leishman has instock. They seldom ever have to send out for anything in rvoocl, no matter how difficult.

"We want to sell anything and everything in the lumber and millwork game, have plentl'of room, plenty of capital, and plenty of willingness, and we are prepared to give unusual service," says Mr. I-. V. Graham, who is Vice President and General Manager of that very impressive business institution. Mr. Graham is a veteran lumberman, who has earned his spurs in every department of the industry. He served longest in the Middle West, mostly in St. Louis and Kansas City, and he has been for more thari thirty years actively associated with Mr. S. H. Fullerton, formerly one of the famous lumbermen of St. I-ouis and now of Pasadena, California. At one timehe was manager of more than sixtyretail lumber yards for the Fullerton interests, but in recent years has given his attention to the wholesale department of the game. He operates a wholesale storage and distributing yard in Kansas City today. Mr. Graham is a splendid business man, and a gentleman who enjoys the friendship and respect of an army of lumbermen throughout the United Statel.

He is assisted in the Oakland project by Mr. E. A. Horr, who is in charge of wholesale sales east, and'Mr. W. H. Laws, who handles the local sales.