Shingle Manufacturers Plan to Raise Big Advertising Fund. Re-elect L925 Officers

National advertising as a means of curing the ills of the shingle industry was the big topic discussed at the tenth annual Red Cedar Shingle Congress held at Seattle, Thursday and Friday, December 2 and 3. After considerable diicussion a committee of severt, headed by H. P. Olwell was appointed to formulate a plan of campaign. This committee recommended that an extensive national advertising program be undertaken and suggested that a serious attempt be made to raise the money by inducing the loggers to add 50 cents a thousand to the price of Cedar logs, this money to be used an an assessment, thus compelling the manufacturers to pay the cost of the campaign indirectly. This would be equal to a five cent per M assessment on shingles. The committee was instructed to meet the loggers at the earliest possible moment to get their consent to the plan, which it is estimated would raise about $300,000 a year.

Aird Flavelle, Thurston-Flavelle, Ltd.,Port Moody, B. C., told the congress that shingle manufacturers of British Columbia are nbw engaged in trying to sign up 85/o of. the mills in British Columbia to assess themselves 10 cents a thousand on shingles, of which two cents will go to the Bureau and eight cents for market extension and advertis- ing. Mr. Flavelle said that the British Columbia manufacturers were in earnest, and he believed they would succeed in raising the fund.

/Officers o{ Ihe Red Cedar Shingle Bureau were reelected y's follows: President, C. E. Merritt, Huntting-Merritt l/Lumber Co., Vancouver, B. C.; Vice-president, W. C. - McMaster, John McMaster Shingle Co., Seattle; Secretarymanag€r, R. S. Whiting, Chicago; Treasurer and Assistant Secretary-Manager, Arthur Bevan, Seattle.

Thursday morning's session was occupied by the anrrual Filers' conf,erence, -which was presided over by Tom Shields, of Simonds Saw and Steel Co., Seattle. Many technical mill probleqrs were discussed. :

W. C. McMaster ,was chairman of the Thursday afternoon session. He gave a short address and this was followed by the repori of R. S. Whiting, Secretary-Manager. Mr. Wtriting gave a brief summary of the fine work done by the Bureau during the year, particularly in the_matter oi fighting anti-shingle ordihancei in many states. He told also of the favorable publicity which had been given to Red Cedar Shingles by many Florida newspapers since the calamity in that state, and that many Florida communi-

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(Continued from Page 14) ties which have anti-shingle ordinances are preparing to revise their building ordinances to permit the use of wooden shingles.

Then followed the report of A. M. Bundy, counsel for the Bureau.

The last item on the day's program was a discussion on the subject of advertising, led by H. J. Bratlie, Bratlie Bros. Mill Co. Mr. Bratlie had previously sent out a letter toall the mills giving his views on the great necessity of advertising to the world the great merit of the Red Cedar Shingle. "Sick industries," said Mr. Bratlie, "can be cured just as sick individuals, if the right methods are employed." He called on David Botsford, Richard P. Milne and William H. Horsley, advertising experts, and these men told the cong'ress how in their opinion the troubles of the industry could be alleviated, Mr. Botsford showing a number of