Is a Great Redwood Institution

the plant by three Ross Carriers, which moves all their product with ease. They likewise have a shingle mill in one cqrner of the plant, and a shake making plant in another. The sawmill burner is an unusually laige affair, built of steel and concrete, and 65 feet in diimeter.

Have you ever read Peter B. Kyne's famous story "The V-alley o1 ttte Giants ?" This great timber valley is part of the timber holdings of The- Holmes-Eureka' Lumber Company, and lies in the famous Fortuna or Carson Woods. This concern is now operating in this wonderful belt oi timber,-which they unhesitatingly declare to be the most famous body of Redwoods on earth,-and will be for many years to come.

Whatis it that has made the success of The HolmesEureka Lumber Company? rve wanted to know. You have heard of "The Priceless Ingredient," which is believed to be the honor and integrity of the maker of the goods. Well, that's the way The Holmes-Eureka Lumber Company feels about the success of their own business.

First, they say, they have never bought anything but the highest quality of timber, because it gives them a fitting base for making quality products, and because it gives them a high percentage of "uppers."

Second, they operate a millof a size and character that permits absolute efficiency in the operation of transforming Redwood logs into Redwood quality products. Every board is made, and graded, and dressed, and dried, and shipped, with precision and careful intelligence.

And then there are other things. Here is what they, themselves, have to say about their methods, in addition to the things already stated: lst. Fair dealing with customers and competitors. sth. Believe thoroughly in the future of the Redwood industry and to bring about better things co-operate rvith the other Redwood makers in paying 40 cents per thousand feet on production to The California Redwood Association. This 40 cents is really to help retailers sell Redwood, and The Holmes-Eureka Lumbei Company believes thatthe retailers generally will appreciate. the group of mills that are doing this, and aid in the good work.

2nd. Making a uniform quality of product that not only the makers but the dealers may be proud of, keeping away from loose grades that in the long run prove unsitisfactory to the retailer; anyone by carelessness and lack of skill can make a loose grade, but it requires extra inspectiog, skilled graders, and eternal vigilance, to make grades dependable and uniform.

3rd. Maintaining a close-knit, sound organization that has a definite personality, and is held close together by loyalty and a pride in the firm's reputation.

4th. Dealing direct with retailers and building up close retail friendships by satisfactory business dealings. Believing that the closer the dealer and manufacturer co-operate, the better for both, and that the most fun that can be gotten out of the business is from the friendships that are created and maintained.

(Continued on Page 46)

Otricials

HOLMES EUREKA LUMBER COMPANY, Continued

Eureka, and is General Manager of the milling operation, and responsible for the fine reputation the mill has developed through its twenty-two years of operation

Walter H. Dalton, as Secretary and Assistant to Mr. Hine, is in direct charge of the Mill operations anl is largely responsible for its efficiency and smooth-running in taking care of customer requirements.

Fred Holmes, son of J. H. Holmes, is Sales Manager and lives in San Francisco. He is one of the best known, r most respected, and most capable men selling lumber on the Pacific Coast, carrying out to the Nth degree the policies of the company.

6th. Maintain a group of salesmen who splendidly represent the company inits contacts with the trade, who give clean cut, faii, dependable, and honorable service, and who deserve the title of "Servicemen to Customers," rather than just order takers.

7th. Believes that the success of the company is due in large measure to the cooperation of their retail friends and customers. Their customers have helped build the business of The Holmes-Eureka Lumber Company, and the company has in return tried to help buil4 th-eir customers' business. It is the mutual co-operation between mill and dealer that helps both.

I. H. Holmes is President and financial head of the coiopatty, lives in San Francisco, and is a gentleman of the fineit type, both as to personality and btlsiness reputation.

T. W. Hine, Vice President of the company' lives at