1 minute read
ADDING VALUE
from Butterfly Conservatory 2023
by byrd0023
8 Core Strategies
Diversify markets: art & science workshops will be a novelty for the area; a focus on pollinators opens interest into hummingbirds, bees, and bats
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Lodging: New luxury 2-bedroom villas with bespoke linens, playful decor and outdoor pollinator habitat will enhance the adjacent land parcel
Retreats: women’s retreats; grandparent-grandchild; environmental/NGO/ corporate; art, science, storytelling; spiritual focus on transformational change
Dining: the creation of an enchanted café on the third floor of the visitor center and a café deck across the street can bring in standalone profits in addition to the package trips from La Fortuna
Science education: establish connections with international K12 teachers, undergraduates, elderhostel groups, biomimicry for engineers, architects, product designers, local schools
Expand existing markets: the purchase of a transfer van will bring in tourists from La Fortuna on package trips 2x day
Enhanced visitor experience through renovations of the exhibits, enclosures, and landscaping; themed trails, QR codes, and treasure hunts enable multiple ways to engage
Increase marketing efforts through new website, travel agencies, expanded credentials (eg. Regenerative Travel)