SKIN IS IN: OUR THREE-STEP-ROUTINE FOR A GLOWING COMPLEXION Estrid are the feminist shaving brand that are dominating social media. Typically, when you think of a razor brand and their advertisements, you think of disposable razors gliding the smooth, hairless legs of tall thin women - this is everything that Estrid are avoiding. As Druzymag aims to be a voice for controversial topics, I thought that a shaving brand that promotes female body hair as something that should be embraced would be a great beauty feature. As Estrid are an online brand, I made sure to focus more on the ethos of the company and the culture and stigma that women face towards body-hair rather than making the product the main focus. I’ve identified that competitor magazines such as Elle offer their consumers discount codes within print articles that have online brands as their main feature- Getting a hold of an exclusive discount code for Druzymag print readers could be a great way to convert readers to consumers of the brands I am promoting maintain the credibility of the print publication.
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