TABLE OF CONTENTS IVY ESSENCE BUSINESS...3 MISSION STATEMENT...3 BUSINESS MODEL...4 DESIGN PRINCIPLES...9
OPTION 1...10 CONCEPT...11
PLANS...12 SPACE CONCEPTS...16
CONCEPT 2...26 CONCEPT...27
PLANS...28 SPACE CONCEPTS...32
2
MISSION STATEMENT
PROVIDE AN OPPORTUNITY FOR NEW EXPERIENCES TO UNITE A COMMUNITY OF CREATIVE PEOPLE WHO BELIEVE IN LIVING SUSTAINABLY FOR TOMORROW WITHOUT SACRIFICING THE BEAUTY OF TODAY.
3
BUSINESS MODEL
4
-TARGET AUDIENCE OF YOUNG TO MIDDLE AGED WOMEN (AND MEN) -ACT AS A RESPONSIBLE BUSINESS FOR THE FUTURE THROUGH SUSTAINABLY SOURCED MATERIALS -HOUSES AREAS FOR PURCHASING AND CREATING JEWELERY FOR AMATEURS AND ENTREPRENEURS
RETAIL
-ROTATING SELECTION OF PREMADE JEWELRY BY ARTISTS IN THE COMMUNITY -FEATURE DISPLAY SHOWCASING A COLLECTION BY AN ARTIST OF THE MONTH -POINT OF SALES FOR COMPLETED OR SELECTED JEWELRY
5
STUDIO
-SPACES AVAILABLE FOR MONTHLY RENTAL TO JEWELRY DESIGNERS IN THE COMMUNITY -DESIGNERS CAN GET EXCLUSIVE DEALS ON MATERIALS ORDERED THROUGH IVY ESSENCE
6
CREATE
-WIDE VARIETY OF RESPONSIBLY SOURCED AND RECYCLED MATERIALS AVAILABLE FOR SELECTION -TUTORIAL VIDEOS FOR EARING, NECKLACE, BRACELET, AND RING DESIGNS
7
WORKSHOP
-COMFORTABLE OPEN SPACE FOR CUSTOMERS TO WORK ON THEIR JEWELRY CREATIONS -JEWELS (EMPLOYEES) AVAILABLE TO ASSIST CUSTOMERS -SPACE AVAILABLE FOR PARTIES
8
DESIGN PRINCIPLES
-SUSTAINABLE AND RESPONSIBLE MATERIALS -BIOPHILIC DESIGN -CREATIVE SPACE TO FOSTER UNIQUE INDIVIDUALITY -COMMUNITY EMPHASIS -OPEN AND POSITIVE ATMOSPHERE
9
OPTION 1- WELCOME HOME 10
CONCEPT BOARD
S U S TAIN AB ILITY EAC H M ATER IAL IS D ER IVED FR O M A R EC YC LED P R O D U C T W ITH IN TH E LO C AL C O M M U N ITY. TH IS R EC YC LED M ATTER IS A W AY O F IVY ES S EN C E G IVIN G B AC K TO TH E C O M M U N ITY.
11
FLOOR PLAN
12
REFLECTED CEILING PLAN
13
SPATIAL STRUCTURE
14
NAVIGATION
15
EXTERIOR BOARD
16
EXTERIOR RENDER
17
RETAIL BOARD
18
RETAIL RENDERING
19
STUDIO BOARD
20
STUDIO RENDERING
21
CREATE BOARD
22
CREATE RENDERING
23
WORKSHOP BOARD
24
WORKSHOP RENDERING
25
OPTION 2: NATURAL CONNECTIONS
CONCEPT
27
FLOOR PLAN
28
REFLECTED CEILING PLAN
29
LAYOUT RETAIL STUDIO CREATE WORKSHOP OFFICE RESTROOM
30
SPACE FLOW
31
EXTERIOR
32
EXTERIOR
33
RETAIL
34
RETAIL
35
STUDIO
36
STUDIO
37
CREATE
38
CREATE
39
WORKSHOP
40
WORKSHOP
41
WORKSHOP
42