January 2017 Issue No. 54
Real estate 2017 0verview Got Talent Comes to Cairo! With Raya
Abirached How High Achievers Meet the New Year
Castle Zaman
Dahab
eL Seed
The Colored Voice of Calligraffiti Artist
011 200-20-200 Foundation Atletico Madrid Egypt SODIC - Official Fan Page
@Atleticomadrideg @SODICRealEstate
www.atleticomadridfss.com www.sodic.com
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January 2017 Contents
Cairo East
On The Cover 6 Real Estate 2017 0verview 26 Got Talent Comes to Cairo! With Raya Abirached 50 How High Achievers Meet the New Year 46 The Colored Voice of Calligraffiti Artist eL Seed
26
54 Castle Zaman Dahab
Raya Abirached
Celebrity 26
Got Talent Comes to Cairo! With Raya Abirached
30
Trends for 2017
Feature 6 Real Estate 2017 Overview 42 JETRO - Egyptian Designers Reach New Markets
32
Egyptian Fashion Designers
Fashion & Beauty
46 eL Seed - Calligraffiti Artist
32 Trends for 2017
50 How High Achievers Start their New Year
36 Hairstyles to Slim your Face 38 Egyptian Fashion Designers
68 Your Stars for 2017
January 2017 Issue No. 54
Real estate
2017 0verview
Got Talent Comes to Cairo! With Raya
Abirached How High Achievers Meet the New Year
Castle Zaman
Dahab
54
eL Seed
Castle Zaman
Wellbeing 60
Rapid Transformation Therapy
64
Pregnancy Workout
67
Tabibi: PTSD
Entertainment 70
Best TV series
71
Movies: In Theaters
72
Book Review Diwan Selection
73
Art Scene: Gallery Review
74
Music: Top Hits
83
Crave Recipe: Spinach Soup
84
Restaurant Review
86
Wellbeing Schedules
89
What’s New
cairo
Castle Zaman Turkey and Dahab Dining
Our Team Founder & Publisher Shorouk Abbas Editor-in-Chief Atef Abdelfattah Managing Editor Lydia Schoonderbeek Editorial Director Hilary Diack Contributing Editor Nahla Samaha Marketing Manager Marwa Magdi Imam Asst. Marketing Manager Maria Fahy
Marketing Manager Cairo West Advertising
Hana Nassar PR & Digital Marketing Ahmed Abo-Elenein Contributors Francesca Sullivan, Amy Pugsley, Hesham Khalil, Steve Gooch Graphic Designers Ahmed Salah, Essam Ibrahim Accountant Mohamed Ragab Distribution Ahmed Haidar, Mohamed Shaker Mekkawy Printing IPH (International Printing House) Produced by Cairo West Advertising
This magazine is created and owned by Cairo West Advertising. Managing Director: Shorouk Abbas Email: shorouk@cairowestmag.com
What’s up 54
The Colored Voice of Calligraffiti Artist
For advertising contact: Tel: +2 0122 4300 200 +2 0128 7466 662 +2 02 337 76137 - 337 76780 Email: advertising@cairoeastmag.com This magazine is not for sale. Cairo East, a subsidiary magazine for Katameya & New Cairo Cairo Central, a subsidiary magazine for Zamalek, Mohandessin, Giza, Garden City & Downtown All rights reserved. Reproduction in any form is strictly prohibited without prior consent from the publisher.
www.cairowestmag.com
A Note From Our Team Let everyone breathe a collective sigh of relief now that 2016 has slunk away into the shadows. We are looking forward, with a reckless sense of optimism, to what will hopefully be a year when everything starts to fall neatly into place. Welcome 2017! We have had time to reflect on the moments that stood out for us in the past 12 months, and amongst the inevitable frustrations, there were so many times when w e were buoyed by the sheer enjoyment we experience in bringing our monthly community magazine to you. It’s all about the amazing people we get to meet, the exciting and brave new start-up projects we come across, and the irrepressible spirit and resilience of our community in the face of challenges. It’s that spirit that feeds our enthusiasm, and spurs us on to create each monthly issue. We thank you for being who you are, our appreciative readers. This month, Cairo East Magazine captures this sentiment beautifully on our covers by showcasing the art of eL Seed, a French -Tunisian artist who blends the historic art of Arabic calligraphy with graffiti to convey messages of beauty, poetry and peace. His art is currently being showcased at Art Talks Egypt, for more inspiration read more about eL Seed on page 46. A s is our custom every January issue, we give you a l owdown on the current Real Estate market, more on page 6. We also got a chance to meet and chat with Raya Abirached about Got Talent, read her interview for more i nspiration on page 26. The January issue wouldn’t be complete without the latest fashion trends for both men and women, with a bonus peek into the work of some upcoming Egyptian designers. As always, there is a little bit of everything for everyone this issue. We hope everyone had a lovely holiday season, and while you are about to dig into 2017, we are sending you very hearty New Year’s wishes from our team at Cairo East Magazine.
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)MRI (open رﻧﻴﻦ ﻣﻐﻨﺎﻃﻴﺴﻲ ﻣﻔﺘﻮح
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اﻟﻔﻴﺴﻮﻟﻮﭼﻴﺎ اﻟﻌﺼﺒﻴﺔ )رﺳﻢ اﻟﻤﺦ ,و اﻟﻌـﺼﺐ و اﻟﻌﻀﻼت(
ADDRESS
ش ١٥اﻟﺤﻲ اﻷول ﻣﺒﻨﻰ ٧٦ﻣﻨﻄﻘﺔ ﺧﺪﻣﺎت اﻟﺘﺠﻤﻊ اﻟﺨﺎﻣﺲ -اﻟﻘﺎﻫﺮة اﻟﺠﺪﻳﺪة /٢٦١٨٠٥٥٠- ٥٥٥/٠١٠٠٠٠٨٣٦٣٧-٣٨/٠١٠٠١٦٠٦٠٥٠ﻓﺎﻛﺲ ٢٦١٨٠٥٥٧
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CAIRO EAST MAGAZINE Real estate
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CAIRO EAST MAGAZINE Real estate
With such a tumultuous windup to 2016, the smart
money seems to be even more focused on the benefits of investing in prime property. With such a selection of stylish, residential options on both sides of town, buyers are spoilt for choice. Unit sizes range from practical compact studios and apartments for a hassle-free lifestyle, up to spacious family villas, with a wide selection in between. Technology is very much to the fore, along with an increasing use of environmentally beneficial design elements. Cairo East Magazine is delighted to bring you an overview of some of the most desirable properties in the market. There is something for everyone, read on and be inspired. >>
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CAIRO EAST MAGAZINE Real estate
Palm Hills New Cairo
Location: The project is a planned integrated residential community in East Cairo spreading over 2.1 million sqm, approximately 500 feddan including 100 feddan for commercial developments solely. The project is located in New Cairo, in proximity to the planned new administrative capital city announced by the Egyptian government. Unit types: Palm Hills Developments has launched new sales of the first tranche of Palm Hills New Cairo project comprising 157 standalone units. Special compound features: Architectural designs are done by the worldly mastermind, award winning architect Shehab Mazhar. Inspired by the upscale comfort and exclusivity of Mazhar’s reservoir of architectural creations, Palm Hills New Cairo features his latest signature designs homogeneously woven in with the existing natural landscape using the latest trends, which will allow maximum natural light penetration. Consequently, infusing positive energy throughout the entire area, and creating aesthetically captivating in-house courtyards, thanks to huge vistas of open and inviting designs. To ensure the most visually aesthetic design, whilst protecting the natural topography, the acclaimed US based award-
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winning master planning firm SWA specialized in urban planning, design and landscaping was enlisted to bring this vision to life. They have created a master plan around the surrounding topography to create truly unique neighborhoods. Pedestrian trails play a vital role in sparking high levels of connectivity and recreation throughout the community. These trails enable easy access to the immense green space
system and communal amenities. An integral part of the project is the wide open spaces for everyone to enjoy. Parks are interspersed throughout Palm Hills New Cairo, each with its own charm, character, theme and vivid flora. Palm Hills New Cairo is truly luxuriously natural oasis. Delivery date: Construction works of the first phase will commence during 2017 with all unit deliveries scheduled for completion during 2021.
CAIRO EAST MAGAZINE Real estate
Villette- SODIC
Location: Located on the east side of Cairo, Villette is adequately removed from the hustle and bustle of city life, yet close enough to New Cairo’s attractions. Villette is five minutes away from both Road 90 and Egypt’s New Capital, hence in close proximity to The American University in Cairo. Unit types: Villette offers a range of options from standalone large villas to twin and townhouses with unit areas starting at 279 square metres. Special compound features: One of the most attractive feature is the pocket parks. Each of Villette’s four pocket parks is individually designed to accommodate every age and lifestyle complete with pet-friendly landscaping and Wi-Fi coverage. Residents can enjoy a plethora of recreational activities, such as contemplating at The Aura, throwing a birthday party for friends or family at The Hive,
playing basketball or croquet at The Olympia, or attending outdoor theatre events and community gathering at The Scene. There will be a town centre that will cover almost 10% of the entire development. It will offer everything from basic luxury amenities in addition to a range of recreational and sports facilities. The town centre contains a clubhouse complete with a cultural centre that offers indoor and outdoor dining areas and coffee shops. The sports area will include a fully equipped gym, a full-sized football pitch as well as tennis, squash and several multi-purpose courts. A lap pool and a separate lounge pool will be available to suit different needs. Not too far from the clubhouse, a mosque and a church stand overlooking a beautifully landscaped garden which extends to accommodate the children’s playground and an organic farm.
Residents can enjoy a day of pampering at the spa, all the while knowing that their children are in safe hands with professional supervisors at the Villette nursery. In case of an emergency, both the medical clinic and veterinary clinic are strategically nestled in the central town area, easily accessible to all residents. Payment plans and facilities: Villette offers up to seven-year payment plans. Delivery date: Villette is set to start delivery in 2017. Upcoming projects: Villette is set to launch new phases and new designs in 2017, follow @SODICRealEstate online to stay up-to-date with the latest project information. Future expansion: SODIC is continuously looking to expand its portfolio in the East of Cairo.
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CAIRO EAST MAGAZINE Real estate
NEWGIZA
Location: NEWGIZA is located at km 22 on the Cairo-Alex Desert Road, 7 km before the toll station. The town (or destination) is easily accessible from 8 different routes Mehwar, Cairo/ Alex Road – Ring Road Link, Ring Road, and Wahat Road. Unit types: This year marks our latest neighborhood launch of Westridge. Set amidst breathtaking backdrops, the name Westridge is inspired by its varying levels of contours, rich terrains and idyllic location. Its elevated hills, ridges and unique geological features reflect its awe-inspiring topography that guarantees the whole community a view stretching to the Pyramids of Giza, creating an unmatched living environment. Westridge’s landscape was conceptualized using an urban open space approach, accounting for green space, parks, and paths in relation to its geographical features. All open spaces were carefully planned with a holistic approach to provide recreational areas that make for a beautifully aesthetic everyday view. Westridge residences are designed for the future. Through its innovative and simple geometric designs, the villas and apartments create better living experiences that go beyond existing ambiences. Special compound features: At NEWGIZA we are building the first upscale town in the West side of Egypt. Everything you need is around the corner: from home to workplace, outdoor spaces,
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educational institutions, shopping outlets and outing venues. Life at NEWGIZA means grand surroundings both indoors and out. It means superior design, living in harmony with nature and embracing life’s finest gifts. More and more homeowners are moving in and embracing the unique architectural structures of its neighborhoods. While, students have already started their educational journeys to learn at NEWGIZA University (NGU) and visitors have taken delight at ANDREA Mariouteya, many more are waiting to swing at the Thomson Perrett & Lobb designed golf course, move at the NEWGIZA Sports Club, play in the vast outdoors, and be cared for at their very own Meditown center. Not missing out on the ongoing cultural and community events, residents are going to relish in the unparalleled qualities of life and joy. Finishing specifications: Typically, when purchasing finished units the norm is to receive a unit with the flooring, walls, and electricity. NEWGIZA takes it a step further by offering semi-furnished executive flats, which include the following (different packages depending on the unit type and size) all which include:
• Semi-central AC • Marble reception • HDF bedrooms • Ceramic bathrooms and kitchen • Flooring • Tiling • Plumbing • Electrical • Sanitary Fixture Paint In the future NG will be introducing a new “All Service” concept to provide all residents with the ultimate comfort. This encompasses the following: • Concierge Service • Security on Site • Repair and Maintenance services • Garbage collection • 24/7 Room Service • Housekeeping Delivery date: Westridge will be delivered in 3.5 years.
CAIRO EAST MAGAZINE Real estate
Oriana Villas by Al Futtaim
Location: Al-Futtaim Group Real Estate – a leading real estate developer in the Middle East – is quickly setting a new benchmark for integrated mixed-use gated communities with its most upand-coming residential complexes: Oriana Villas and Festival Living Apartments situated within Cairo Festival City, which is strategically located at the entrance of New Cairo and offers easy access to the capital’s main road network. Unit types: Oriana Villas features an impressive 620 luxury villas extending across a total land bank of 850,00 m2. The project’s first phase was delivered in 2014, while 45% of the second phase’s construction is finished. With the completion of the second phase by Q3 2017, Oriana Villas will house an additional 243 prestigious villas spanning 217,000 m2.
Special compound features: Oriana Villas and Festival Living Apartments are located within close proximity to Cairo Festival City Mall, a regional shopping hub with a distinct dining and entertainment variety for every member of the family. Cairo Festival City is also home to KidZania Cairo, the one-of-a-kind full-fledged edutainment city. It also features a
sports club spread across 390,000 m2, bringing residents state-ofthe-art sports and social facilities. Additionally, the Automotive Park and Emirates gas station allow for easy and fast car servicing. Cairo Festival City residents will also enjoy 24/7 city management and 24-hour power back-up to ensure the most convenient living. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE Real estate
Garden Hills - C5
Location: Garden Hills’ latest C5 compound is perfectly located in the heart of 6th of October. Located 20km from Lebanon Square in Mohandessin, and surrounded by Sheikh Zayed City and Cairo/Alex Road, the whole project is located near touristic spots and service projects such as Carrefour, Hyper One Market, and other commercial malls, all within reach, along with many educational organizations, both schools and universities, and necessary facilities. Unit types: The project consists of 203 buildings representing 4,176 residential units in addition to a services area which includes a hospital, a school, a sporting club, a shopping mall and more. The residential units consist of two models, T100 with an area of 130m2 and Model T150 for an area of 200m2 per apartment.
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Special compound features: Overlooking breathtaking greenery, and spread over 15 feddans, every member of the family will find tranquility and the serenity of an authentic home atmosphere in Garden Hills. Garden Hills believes that we have an obligation to contribute to our country’s welfare. Through the efforts of the company it strives to tangibly improve the lives and living conditions of our society. 70% of the total area is dedicated to landscaping and open spaces. From a tranquil view over the greenery, allowing you to breath
fresh air, to spacious courts for every family member’s leisure, C5 has taken into consideration each and every aspect of the residents’ comfort, to ensure desirable lifestyle elements. Amenities include a main plaza, a main pool and children’s pool , tennis courts, a basketball court, a jogging track, a multi-purpose playground, a children’s area, a kiosk, an amphitheater, a large recreational area and a seating terrace. Finishing specifications: Semi-finished.
CAIRO EAST MAGAZINE Real estate
Hyde Park
Location: Hyde Park is conveniently and strategically located in the most thriving location in New Cairo, overlooking, both, Road 90 and the New Ring Road. AUC is just around the corner and Cairo International Airport is a short 20-minute drive away. The development is within proximity of the city’s bustling streets, yet retains an aura of tranquillity for its homeowners to retire to at the end of the day. Unit types: Hyde Park offers various residential options that reflect individual tastes and cater to every preference. Residential areas embrace a diverse mix of house types that come in different sizes, designs and layouts, from apartments to twin houses, townhouses and standalone villas. The unit types and areas currently offered are: •
Apartments (78 : 268m2)
•
Twin Houses (255 : 316m2)
•
Townhouses (159 : 250m2)
•
Villas (227 : 1,287m2)
Special compound features: Hyde Park is an avant-garde development that sets out to create flourishing communities
and redefine living standards in a place where connections between humans are cultivated, and where people, buildings and nature exist in harmony. Hyde Park has made its home across 6 million square metres in the heart of vibrant New Cairo, accentuating not just its size of acreage, but rather the quality of spaces, designs, landscape and facilities. In the heart of Hyde Park lies the largest landscaped park in Egypt, sprawling over 600,000 square metres. Amidst the lush landscape of the park, children and adults can spend their mornings walking down the jogging trails, their afternoons strolling across the manicured gardens, and their evenings riding their bicycles along the park’s pathways. Charming garden pavilions, magnificent gazebos, swing sets and dancing fountains gently dot the park. Residential, business, retail and leisure facilities are fused within the park, introducing an air of serenity and abundance of nature throughout the development. Hyde Park currently boasts a selection of first-rate community facilities that are under construction;
these include international schools, community centres, a medical centre, a sporting club and a 5-Star hotel. In 2017 there are plans to announce an unconventional commercial attraction that is set to position Hyde Park as the most appealing business destination in New Cairo. Finishing specifications: Units are delivered either shell and core or fully-finished. Payment plans and facilities: To accommodate the recent and volatile changes in the Egyptian economy, payment plans have been extended to 7 years. Changes in pricing as of 2017: Hyde Park has decided not to react to the recent surge in market prices before reviewing the actual inflation in construction rates. Delivery date: There are completed units that are ready for immediate delivery, and others that are planned for completion within one to two years. An updated master plan has recently been introduced and will soon be announcing the launch of additional facilities throughout the development and a variety of new residential zones.
CAIRO EAST MAGAZINE Real estate
Joulz by Inertia
Location: Joulz is strategically located on the Cairo-Alexandria Desert Road, almost 20 minutes away from Mohandessin and only moments away from the Ring Road. With an abundance of greenery, Joulz provides a peaceful, and scenic get-away in a private community for its residents in a location that is close to the city, yet far enough to disconnect from its hustle and bustle. Unit types: Joulz Phase I has one, two, and three bedroom apartments as well as twin houses, townhouses and stand-alone villas. Areas range from 109m2 to 386m2. Special compound features: The development’s architecture is unlike any other, as its’ seemingly unassuming design has much more sophisticated purposes. By focusing on natural light, the architects designed each unit with spacious patios and bright sun wells that guarantee plenty of sunlight. They also brought nature in from outside by installing trees, alongside other water elements, to create an inner garden that does more than purify the air, it creates each tenant’s own personal heaven. The focus on
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nature aims to soften the harsh and dusty weather that is a feature of the areas on the outskirts of Cairo. Joulz also has a grand mixed-use area to ensure that its residents’ needs are completely met within the compound, and as a result, there are several services, ranging from banks and medical clinics, that aim to reassure the community that they will not have to leave Joulz to get any of these services. Joulz has a hypermarket, several restaurants and cafés, a dry-cleaning service, and other facilities to serve residents and their families. There are also office spaces and corresponding underground parking spaces for its occupants. The availability of
Joulz’ mixed-use area ensures that residents have access to everything they need and more to carry on with their daily lives without having to compromise their privacy. Amenities include parking, storage spaces, surveillance and security, elevators, generators, audio-video intercom, jogging trails, bike lanes, themed parks, kids’ play areas, and a fully- fledged clubhouse. Finishing specifications: Core and shell. Payment plans and facilities: 10% down payment, 7-year installments, or 20% with 8-year installments. Delivery date: Phase I: 2020.
CAIRO EAST MAGAZINE Real estate
ALMA by Iwan Developments
Location: ALMA by Iwan is at the centre of Sheikh Zayed and only minutes away from the Mehwar. Built over an area of 30 acres, the compound boasts a built-up area of only 15%, leaving plenty of open space. Unit types: The compound spans over 9 different models, from separate villas to twin houses and duplexes with areas ranging from 220 to 400 m2. Special compound features: The word “downtown” immediately pops up in your mind when you see this location. ALMA is inspired by the Art Deco style, which marked Cairo at its prime. The promenade is in the heart of the compound, serving as a spine that connects the project together. With dynamic greenery, water features and seating areas, this place will be everyone’s favorite, safe for children to enjoy open space and have fun with their neighbors.
The uniquely designed clubhouse will offer a range of facilities to cater to health and entertainment needs, with a spa, gym, restaurant and lounge, as well as a swimming pool. More amenities include facility management , 24/7 Security services, electronic gates, jogging tracks and a shopping district. Finishing specifications: Core and shell.
Payment plans and facilities: 25% down payment, with 7-year installments. Delivery date: 2019 Upcoming projects: Next year Iwan will introduce from 2 to 3 compounds to the market in new locations with new concepts and affordable payment methods.
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CAIRO EAST MAGAZINE Real estate
Grand Heights and Glory by KUWADICO
Location: Spread over 922 Acres, KUWADICO has entered the real estate market with two projects; Grand Heights and Glory. KUWADICO is strategically positioned north of 6th of October, only a few minutes from the 26th of July Highway and the Cairo-Alex Desert Road and close to the new Wadi El Natroun highway. Unit types: Grand Heights and Glory both offer unique locations, stateof-the-art designs, and various unit types. These include Stand-alone villas, Twin Houses and Row Houses. They offer the lifestyle elements that meet the different needs of a discerning clientele. Special compound features: Our projects were created with the express purpose to offer residents the ultimate in luxury , comfort and convenience.
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The master planning of the projects leaves room for lush green landscapes, an advanced street grid and multiple custom designed security gates for ease of access. KUWADICO offers its residents the ultimate in self – sufficient compound living with 20 acres of spacious parks – 80% of the project is dedicated to landscaping, with generous spaces between the units to ensure privacy, a club house with various activities and sports spots. Amenities include a concierge service, house-keeping , maintenance, limousine service, security, a young resident care center, spacious park zones, and jogging and cycling lanes. Finishing specifications : Fullyfinished for Grand Heights and semi - finished for Glory.
Payments plans and facilities : There are various payment facilities that reach up to 7 years without interest. Delivery date: 120 units have already been delivered from Grand Heights, while the newly-launched Glory is expected to be delivered within 3-4 years. 2017 will be a very busy year for KUWADICO with many launches to cater to every client’s needs.
CAIRO EAST MAGAZINE Real estate
Pyramid Hills
Location: Pyramid Hills is an upscale real estate development strategically located near the great Pyramids of Giza, and enjoys easy access through the ring road and Cairo / Alexandria Desert Road. Unit types: Phase II is on the southern border of the first phase and features exclusivefully-finished apartments, duplexes, penthouses and semi-finished townhouses. Apartment finishing includes the highest quality engineered wood and HDF, in addition to the best local marble and ceramics. Apartment sizes range from 107m2 to 264m2, with penthouses around 290m2 and 380m2. Special compound features: Pyramid Hills compound offers a variety of social and sports facilities and amenities such as restaurants, a tennis academy, a football academy, basketball and volleyball courts, a jogging track, kids’ areas, a clubhouse with gym, spa and swimming pool facilities. Most of these facilities are already existing and functional as well as a top-notch
network of main infrastructures. This is a bonus point for buyers when comparing projects in the market. Pyramid Hills is focusing on expanding within its neighborhood and at present intends to maintain its concept of being a boutique development.
Delivery date: There is a delivery period of 4 years for all units of each zone.
Payment plans and facilities: 6 year payment plan with a 10% down payment. Going forward, this may change. In 2017, the plan is to open Zone II with other increases in price to average up and match the rising costs of construction. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE Real estate
M2 GARDENS – TRIO VILLAS
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Location: M Gardens is a distinctive compound in the 5th Settlement of New Cairo, consisting of villas and a blossoming landscape spread over an area of 35.5 acres. The total built up area is only 25% of the total land space of the project, while the remaining 75% is dedicated to greenery and service roads. 2
Unit types: M Gardens offers more than 950 TRIO VILLAS, designed in a contemporary European style. Each villa has its own private garden and entrance, and you can choose a wide range of different building types and spaces ranging from 139 to 365 m2, with private gardens ranging from 35 to 85 m2, and private pools. Special compound features: 2 M Gardens offers a relaxed lifestyle for you and your family. Amenities include: international spa, landscaped areas, bike trails, club house, commercial arcade, indoor and outdoor lounging areas, kids’ play area, swimming pools, nursery, multi-purpose sports court, gym and aerobics studio. The design includes: • • • •
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Solar Energy Energy Saving Systems Emergency Power System Garbage Chute
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• • •
MATV System (Master Antenna Television) Surveillance System (CCTV System) Package Elevators
Finishing specifications: All villas are delivered fully finished with a choice of high-quality materials and interior design, and the option of having your villa semi-furnished or as a turnkey.
Payment plans and facilities: 10% down payment and 10% upon delivery, with the remainder in installments over 7 years. Delivery date: 2019 2
Upcoming projects: M developments has upcoming projects in the North Coast, Ein Sokhna, Sheikh Zayed and Future City.
TRIO
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LIVE THE INNOVATION
UP TO
DOWN
% PAYMENT
FULLY
YEARS INSTALLMENT
19979 www.m2-developments.com
FINISHED
Head Office: 2 Wadi El Nile Street, Mohandessin, Giza, Egypt.
Sales Office: Plot 77, 90th Street, 5th Settlement, New Cairo.
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CAIRO EAST MAGAZINE Real estate
Palm Springs Location: Palm Springs is located near the Pyramids of Giza Egypt on the Cairo-Alex Desert Road. Palm Springs is centrally located exactly midway between the 26 of July Highway (Mehwar) and the Ring Road, having easy access to Mohandessin, Sheikh Zayed, 6th October and Maadi. Only a short drive from Remaya Square (6 km), Smart Village (9 km), and a large number of facilities and commercial developments, the residents will not feel isolated from the urban setting, yet will enjoy living in a small, calm community. Unit types: The final zone of residential development in the boutique community of Palm Springs consists of 10 Town Houses of 334 m2 with a garden of 50 m2, 2 special Town Houses of 355 m2 and 426 m2 with gardens of 123 m2 and 142 m2, and 6 medium-sized apartments of approximately 200 m2, overlooking a cosy landscaped garden.
Special compound features: Palm Springs is a boutique development, with a niche community of likeminded people sharing similar lifestyles. The project itself represents a serene, minimalist approach in its architecture and unique landscape. Our location is exceptional, as Palm Springs residents will enjoy a peaceful, private and homogeneous environment, whilst joining in the hustle and bustle of nearby malls, restaurants, cinemas, golf courses and sporting clubs.
Amidst a small community, removed from the bustling energy of modernday Cairo, a serene landscape discreetly accentuates the peaceful atmosphere throughout. Amenities include a clubhouse, restaurant/lounge, gym, children’s playground and a football field. Finishing specifications: Semi- finished. Payment plans and facilities: 4 and 5-year plans. Delivery date: December 2019.
SARAI Location: SARAI is strategically located on the Cairo-Suez Road, spanning over 5.5 million m2 with close proximity and direct access to New Cairo. The development is planned to host the biggest lagoon Cairo has ever witnessed, spread across an area of 50,000 m2. Unit types: SARAI will be launching its new phase early 2017 and will include a diversity of units and areas. Special compound features: SARAI is designed to literally meet all needs and tastes. It will be home to the finest hotels, world-class spa, retail outlets, business professionals, international schools and delightful eateries. The pedestrian trail, horse track,
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athletic club and sports facilities at SARAI are nothing short of exceptional. Finishing specifications: Semi-finished. Delivery date: 4 years from contracting.
CAIRO EAST MAGAZINE Real estate
SUKOON™
Location: Strategically located on the west side of the city at km 47 of Cairo-Alexandria Desert Road, far away from the congestion of Cairo, yet conveniently connected through many roads; the 26th of July Mehwar and Mehwar Rod El Farag, and 7 km away from the entrance of Waslet Dahshour. It is located opposite the Sphinx International Airport and a few kilometers away from El-Fokka Road to the North Coast. Unit types: We have 11 townhouses available in Phase II, with a variety of three models: Model Town 195 m2, Model Town Plus 223 m2, and Model Twin Town 223 m2. At SUKOON™ we deeply believe that townhouses are the best medium for achieving and maintaining the right balance in privacy, functionality, and affordability; providing a community of 76 Townhouses affordably priced and generously distributed on a total land area of 22,000 m2. Special compound features: Everything is mindfully designed internally and externally to beautifully utilize the maximum of spaces in a highly secured environment, with a clubhouse,
swimming pools, water features, shared and private communal gardens that are viewable and accessible from every window and terrace. A highly secured and serene environment where its landscape and footpaths take you into a walk through a 600 meter track, swimming pools and fountains that are centrally located in the communal gardens. At the gate, the clubhouse is placed with a cozy lounge area and a mini gym along with a small convenience store that provides a variety of daily essentials directly next to a laundry service; where a golf cart can drive you back home. Finishing specifications: SUKOON™ Townhouses maintains a proper
Super-Lux standardized finishing, which enables us to deliver a distinctive end-to-end experience that maintains the balance we stand for. Payment plans and facilities: SUKOON™ provides a 5-year installment plan with a 15% down payment. Delivery date: 1st Quarter of 2019. Phase I is sold out. Plans for future expansion: Marafeq Investments™ is considering another SUKOON™ in the East side of Cairo and Borg El Arab. We are in the search phase because it all starts with choosing the right land in order to reach the level of affordability that governs everything we do. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE Real estate
Wadi Degla Developments Neopolis Location: Neopolis stands in the heart of Mostakbal City – New Cairo’s flagship metropolis and home to a growing cluster of modern real estate developments. With its close proximity to Cairo’s main regions and New Cairo’s suburbs, Neopolis shapes the future of luxuriously convenient living on the eastern side of Greater Cairo. It is just a 15-minute drive from Nasr City and only 20 minutes away from Maadi and Heliopolis. Unit types: The project consists of five zones, with a mix of apartments and duplexes. Special compound features: Neopolis is the first mixed–use city launched by Wadi Degla Developments in Mostakbal City. Sprawling across 545 acres of
land, Neopolis offers an array of residential options that cater to every preference, giving its residents optimum practicality and a desirable lifestyle. Neopolis features a multitude of high end facilities and services that make the residents’ lives easy and comfortable, in addition to Wadi Degla Club and Wadi Degla’s renowned retail complex:
The District. Amenities include the Wadi Degla Club, a school, The District Mall, commercial buildings, a nursery, a clinic, 24/7 security, parking and ample green spaces. Finishing specifications: Semi-finished. Payment plans and facilities: Installments up to 8 years.
Promenade New Cairo Location: Situated in a strategic location in New Cairo. Promenade is only a 5-minute drive to the American University in Cairo, and the commercial district of Road 90. This strategic location is also extremely close to Maadi and Heliopolis, you can reach your destination in only 20 minutes. Unit types: The project consists of luxurious apartments and penthouses. Special compound features: Promenade New Cairo is all about exclusivity, comfort and privacy; it’s a place where luxury meets affordability. Promenade New Cairo will certainly have what you are looking for as it will include various facilities and amenities meaning you will never have to leave the safety of your gated community.
courts and secured parking.
payment plan. Delivery date: The project will be launched in 2017 and delivered in 2021.
Amenities include walking tracks, a gym, swimming pools, a spa, squash
Finishing specifications: The units will be delivered fully-finished to the most desirable standards. Interiors will guarantee a luxurious living environment. Payment plans and facilities: 6 year
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CAIRO EAST MAGAZINE Celebrity
Raya Abirached By Francesca Sullivan
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CAIRO EAST MAGAZINE Celebrity
Last month at Porto Cairo Mall, The
Entertainment Hub brought a unique show to Cairo: Got Talent, featuring star turns from some of the best acts from the international TV competitions, including the US, Italy, France, the UK and of course Arabs Got Talent. The Entertainment Hub, created in 2012 in collaboration with partners the MBC Group, is a ticketed event agency belonging to entrepreneur Mahmoud Saad. Their first full-scale event was last year’s successful Scooby Doo, but the Got Talent show, which as well as showing in Cairo is also being produced in Dubai and Saudi Arabia with a different group of entertainers, has been the biggest project so far. >>
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CAIRO EAST MAGAZINE Celebrity
“We took the license to produce the stage show from MBC4,” says a spokesperson for the company. “A lot of people after seeing the show on TV assume it is a competition, but it’s not. It’s an opportunity for an audience to watch the acts performing live on stage, most of them having got to the final stages in the TV show – first or second place, or ‘golden buzzer’ performers.” The Got Talent show was presented live by the charismatic Raya Abirached, a familiar face on Arabic television with her show Scoop with Raya, and of course Arabs Got Talent. Cairo East Magazine was delighted to catch this exclusive interview with Raya, in which she divulges some of her top tips for being a leading entertainment journalist. CEM: Did you ever dream as a child that you would one day become as famous as the celebrities you now interview? RA: People tell me that they’ve grown up watching the show, which is very nice because it means I’ve inspired a generation of young people to love cinema.
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I never got into television because I wanted to be someone famous. It was my passion for cinema that took me down that road; I was in television because it was the right platform from which to share that passion with other people. Fame has been the result but it was never my target – even though I enjoy having people recognize me, and I enjoy feeling the love – especially here in Egypt. Has the role of interviewer and presenter been something you slipped into naturally? Yes, because it was my passion. I brought it to the channel; it was a woman-made show. It’s not like I was given the opportunity to present a show on cinema – I proposed it and created the show myself; it’s my baby! It’s been an organic process. Who has been the strongest influence in your life? I’m not someone who gets very influenced by other people. I’ve enjoyed different experiences here and there, met people along the way who have had an impact on my career, some tougher on me than
others, inspired me to work hard and be proactive – because in this job that’s what we do: work hard. But basically, I’m influenced more by things that happen around me than by people. It must be demanding keeping up with your hectic schedule, how do you manage to balance work and motherhood? You are always on the road, how do you stay sane? That’s a newly acquired skill that I’m still learning! It’s very difficult to be away from my daughter. My job requires a lot of travelling and I started travelling again two months after having her, (she’s nearly five years old now). Managing it all requires good organizational skills, which I was blessed with initially and now it’s become full-blown. Basically what I have given up is any kind of social life; it’s my job and my family and those are the exclusive priorities I’m happy to have. What have been the standout moments in your career to date? It’s always the first time that stands out, the first time to do Arabs Got Talent. The first time at the Oscars
CAIRO EAST MAGAZINE Celebrity
or the Cannes Film Festival, the first interview with Brad Pitt, or Oprah Winfrey. But what’s made a difference in the last few years is social media and how I interact with the fans; knowing what they want, who’s important to them, what their questions are and the impact of the show on them – which is really nice.
to create a nice atmosphere in the room, as though you’re just having a chat. One of my lucky skills is having a very good memory, so if there is something important I want to ask it will always stay in my mind even if I get distracted.
Even though a lot of them are quite serious, if you get them on a good day the comedians are always quite fun. I did many interviews with Robin Williams and he really made me laugh, a true comedic spirit.
It’s very important to have done the research about the person and, for example, to have seen all their films. I never have prepared questions though; I prefer to listen to what people say and not follow a particular line of questioning. I feel they often give you more interesting information that way. It’s important
Have you seen any potential stars amongst the performers here at Got Talent? Oh yes, absolutely – in fact many of them already are world class performers and feature in the Guinness Book of World Records. Sos and Victoria for example, have performed all over the world and are just back from Vegas. Lisa Sampson was a sensation in the UK on Britain’s Got Talent. The competitions are a platform for them and afterwards, if they work hard enough, they all become professionals. Salah the Entertainer, Babu Flex – I’d pay for a ticket to see them!
Who are some of the big names in show business that you have interviewed? Out of all celebrities you have interviewed who was the most fun?
How do you manage to ‘warm up’ a difficult interviewee?
ability to brush themselves off and move on even when they don’t succeed. They don’t have the kind of narcissism I’m used to with the Lebanese, who often think they’re the best at everything!
What advice would you offer young singers or actors wanting to make it to the top? Do you come to Egypt often? I used to come more often but this is only my second time since the 2011 revolution. I love Egypt; it has so much spirit and people are happy and positive despite the disparities, the poverty. They are warm people. The Egyptian competitors in Arabs Got Talent always have an amazing
I think it’s great to identify your talents and follow them, but never assume that just because you are talented it will be a quick route to success. In life you have to earn it, develop your talent, go through the good and the bad and never give up if you feel that this is truly what you’re meant to do. >>
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How important are events like this in providing opportunities for young talents to get exposure? They’re providing a professional platform to these performers and a real public who’ve paid for a ticket to come and see them, which is what they’re all about. We live in a region where it’s established that to succeed in life you have to go into ‘serious professions’, which is something that the show, and myself, are trying to change peoples’ minds about. Take the Egyptian singer on the show Yasmina El Alwani, for example. Got Talent has completely changed her life and there’s no doubt she will become a singing star.
Quickfire Round: Favorite clothing item? Large black trousers! Signature fragrance? I don’t really have a best one; I change all the time. Right now I’m wearing Burberry. Best habit? Discipline. (Or what my husband would call being a control freak.) Comfort food? Ice cream. Ideal holiday location? Miami. Always in your suitcase? Trainers. I’ve taken a new habit of always exercising in hotels when I travel. Favourite app? WhatsApp What is the best gift you have ever received? My daughter.
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Got Talent Performers The Got Talent show featured new singing star Yasmina, who is also Egyptian runner up on Arabs Got Talent. A host of other international acts made famous by the show in their own countries were also featured on Got Talent. They included quick-change sensation Sos and Victoria, as well as Karoli and Ana Zeman from America’s Got Talent who pulled off a display on roller-skates with a particularly dangerous-looking sequence involving Ana being hurled around by Karoli with a leather strap around her neck. The show also featured Yorok, halfEgyptian football free-styler who told Cairo East Magazine he ended
up in Spain’s Got Talent by accident when going to cheer his friends on the auditions. “The show is a fantastic way for any performer to promote their skills and become professional,” commented Yorok. Each contestant has had their own journey to reach the top, and seeing the show live conveyed their passion to the audience. For Marco ‘Kira’ Kristoferi, an ex- break dance champion performing with a giant wheel, the show has enabled him to live his dream, “What I do with the wheel is for me a kind of magic, transferring the energy I have on the ground to the air; when I’m turning with it I feel free.”
CAIRO EAST MAGAZINE
SARAYA... WITH THE ACCENT ON ‘FRENCH BISTRO’. Nature’s finest and freshest produce finds the perfect home on the French ‘Bistro style’ menu at the re-born Saraya Gallery ... where the accent is on a welcoming, genial atmosphere. Choose From light sandwiches and salads to Vichyssoise or Duck Foie Gras ... from Lobster Gratin to prime cuts of tenderloin and rack of lamb ... Steak Tartare the way you want it, created at the table. Open your mind and be part of the new vision - c’est magnifique!
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CAIRO EAST MAGAZINE Fashion
2017
Fashion Trends Metallic Chokers - Bershka
ETRO SS17
Leather Jacket Topshop
Bag - Accessorize
Dress - Mango
Essie Nail Polish in Kimono Over
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MICRO -STUDDED BALLERINAS - Zara
CAIRO EAST MAGAZINE Fashion
Self Portrait Shirt - Beymen
PALMETTE NUDE BACKPACK - Okhtein
Faux Leopard Jacket - Bershka
The State-of-Mind© Earrings - Zagh
Trousers - Mango
Mariah Carey Lipsticks by Mac Furry Pointed Slingback - Charles & Keith
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CAIRO EAST MAGAZINE Fashion
2017 Men’s Trends
T-Shirt - Massimo Dutti
Leather effect Jacket Bershka
D o l c e & G a b b a n a AW 1 6
Gucci, Bee Buckle Belt - Beymen
Silver Money Clip Beit Matta
Check Trousers - Zara
Scarf - Hugo Boss
Suede Loafers - Tods
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CAIRO EAST MAGAZINE Beauty
Hairstyles that Make You Look Slimmer by Lydia Schoonderbeek
From chiselling your jawbones to slimming your jawline, your haircut is crucial when it comes to looking and feeling your best
Slimming hairstyle tips:
* Bob haircut; go for a graduated cut for the new season ahead. The longer length at the front that sits along your jawline will slim your neckline. * Long hair; add some layers which will help to give the hair movement and texture which will stop long hair dragging down your features, which can be ageing. * Curly hair; avoid short layers which can grow outwards and can make your face seem larger. Instead get longer layers cut in at the salon.
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High Topknot
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Windswept Bob
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Princess Hair
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Softly Teased Ponytail
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CAIRO EAST MAGAZINE Fashion
CREATIVE CLASS Egyptian style has never looked better, with young local designers carving out a niche with innovative and stylish fashion. Cairo East Magazine loves these stunning pieces. There is something to add impact to your personal fashion statement, for any time of day, and for any occasion.
plum plu
Plum PLU is a new luxury prêt-à-porter brand created for a generation of adventurous women who wear what they want without the need to follow the rules. Founded and under the creative direction of two young Egyptian designers, the brand was created out of a passion for creativity and innovation in the fashion industry, and care for people of the community.
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CAIRO EAST MAGAZINE Fashion
suki designs
Suki AW collection is bold and fun, infused with tribal and floral patterns. The bags are made of genuine Egyptian leather with hand embroidered detail. Colors this season are mainly black, blue, silver, gold, dark red, havana, and beige, but also feature light pink and lilac to add some pastel tones to your winter.
Norine farah
Norine Farah has always lived on the fine lines between avant-garde, drama and daring uniqueness. Farah’s love for design isn’t only limited to haute couture. From swimwear design to upholstery fabric design, there’s nothing she hasn’t put her hands on. Though she is greatly known for her changing style and progressive themes, she has successfully stayed true to her initial style; daring fashion with elegance. >>
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CAIRO EAST MAGAZINE Fashion
Art Emmy Design
Bring a special ĂŠlan to casual style, Art Emmy creates unique denim and leather pieces with Indian inspired designs and art patchwork.
Avalanche
Avalanche was founded in 2016 and specializes in party and evening tops of the highest quality. The brand’s focus is on continuously creating tops that empower women, while offering flirtatious evening tops for the adventurous to add an extra sparkle to their big nights out. Refer to our address book
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Advertisement
The Hottest Huawei Hits of 2016 C
airo, December 15, 2016: Huawei Consumer Business Group is slowly but surely taking over the world with its integration into almost every aspect you can think of. Be it Fashion, Sports, Film, Art, and Photography, Huawei are present making Grade A contributions. The global tech giant values fashion, sports, and cultural creations the same way it does innovation and puts in grave efforts producing cutting edge, quirky and relevant pieces of technology that match a multitude of different personalities.
Amina Khalil dazzles in a Norine Farah creation, holding the new P9 smartphone inspired by Huawei’s new colors
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uawei has sponsored many high end fashion activities such Cairo Fashion Festival. Launching two of the season’s hottest colors, season 7 was themed in Huawei’s new P9 red and blue colors. Kinda Alloush was Huawei’s star Guest of Honor at Season 6 of Cairo Fashion Festival
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he time when Huawei launched an exclusive photography competition on its social media pages under the title “Huawei Captures Egypt.” Huawei sponsored one of the premieres of the best movies of the year ‘30 years ago’. The Huawei P9, was the official sponsor for the movie and played an important role in several scenes of the movie.
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he time when Huawei became the latest and most prominent addition to Al Ahly football club, building emotional connections between Huawei and Al Ahly fans.
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n early February, the great Pyramids of Giza, hosted the launch of electronic wonders, Mate 8 and Huawei watch. The event was complete with acrobats, music and a special performance by legendary pianist and composer, Omar Khairat.
nd in May, the P9 co-engineered with Leica, launch took place at the Nile Ritz-Carlton. The event was extravagant and beautifully set, topped off with a star performance by Nicole Saba.
Last but not least, when Khaled Fadda was the first professional photographer in Egypt to use a smartphone to capture a photoshoot of stunning actress Dorra Zarrouk, using the mate8.
Or the time when Huawei had the first dress inspired by their Mate 8 smartphone, created especially for them, by super talented fashion designer Norine Farah
Huawei is taking over our lives and literally taking over the world, meshing different aspects and segments, ultimately building a better connected world. There you have it! Huawei’s hottest 2016 moments.
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Egyptian Design Talents Penetrate the Japanese Market JETRO Hosts ‘rooms’ Fashion and Design Trade Show Well-deserved recognition
has come for a batch of innovative Egyptian designers, in the form of participation in ‘rooms’, a leading trade show being held by H.P. France, in Japan in February 2017. Cairo East Magazine attended the conference and caught up with H.P. France Executive Director, Tomonori Matsui, and some of the designers who will exhibit in Japan. CEM: How long has the ‘rooms’ event been taking place? TM: The event, ‘rooms’ is well established, and first took place in 1985. It has proven to be an exciting, important launch pad for designers from diverse
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countries wanting to introduce their unique products into the Japanese market. Attendees actually come from many countries, especially the Far East and Asian region, so participants are able to reach a very broad market. What products does it focus on? It can roughly be broken down into 60% accessories, 28% clothing, 10 % interior decor items and 2% art. Within these categories of course there are many types of product, so visitors are kept busy browsing displays during the three-day event.
How have Japanese fashion tastes and purchasing habits evolved in recent years? When the Japanese market really took off, buyers mainly purchased fashion items from France, and established boutiques for them. Japan had no fashion accessories at the time; it was all real jewelry. How has the Japanese fashion industry developed? When they first started in Japan, Japanese designers used to travel, take ideas from Europe and copy them in Japan. It was not just about copying the things they saw, they meant to introduce new cultures through the ideas they borrowed.
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10 Does the idea of having something unique rather than mass-produced appeal to the Japanese consumer? We appreciate uniqueness, and this is what we are looking for. The quantity doesn’t matter; it’s the quality that does. What do you think will appeal to visitors of ‘rooms’, having seen what young Egyptian designers produce? From what we saw, we believe that every brand has an edge and is unique in its own way. The bags that represent Egyptian culture will be sought after in the Japanese market. What support has the JETRO trade show offered in terms of helping local designers to enter the Japanese market? JETRO is the link between Egyptian designers and us; the staff organized and handled everything very well. How do you think Egyptian products will sell in Japan? Egypt has a great history, and its designers are very talented. We are concentrating now on selecting the
most appealing products that will sell in Japan. There is great potential for Egyptian design and creations to have an impact on the Japanese market. 1 Malaika CEM: Do you think the artisan element in your bed linen will be a good selling point in the Japanese market? M: Yes, having been there before, we found that the Japanese loved the stories behind the designs and were very impressed with the craftsmanship. Do you see a trend in the global market for more individualized products rather than massproduced lines?
Had you already started exploring export possibilities before being in contact with the Japanese market?
We already export to the Gulf region, Definitely. Even locally, looking and around 90% of our clients are different is more impressive than foreigners. looking the same. That is a huge selling point for artisan products and 3 Cotton Ball designs. CEM: What gives your cotton 2 Heba Linens products a competitive edge in the huge t-shirt market? CEM: What are your strongest selling points for your products? CB: When you get the basics right, HL: Our consistently high quality and you know that you can do well. >> customization of designs. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE FEATURE
We focus on quality materials, a good cut and use only long staple Egyptian cotton. And of course, we pay a lot of attention to the finishing of the products. What prompted you to participate in the networking event with H.P. France?
Do you expect to find that JETRO would be helpful in making the contacts you need to develop export opportunities? Yes, definitely. This meeting has been a great opportunity to link with key players in the trade show arena, and we are looking forward to participating in ‘rooms’.
Our brand has been built from the 7 Nuniz ground up with the export market as a target. Taking the brand abroad CEM: What are the challenges in has always been an end goal. Equally, finding a good retail outlet in a Japan is a market that understands new market for such unique oneand demands quality, and that’s off items? what we stand for. N: The challenges are in finding 4 Siwa Creations markets that appreciate the work CEM: Have you already seen a that goes into the process of design positive reaction to your products and innovation while providing through Japanese and Asian a high quality finished product visitors to Egypt? that meets the expectation of an international market SC: Yes, they love our products What products from your range do and find them both unique and you think will appeal most to the appealing. fashion-forward Japanese market? How important will it be for the We believe the Japanese market small community that creates appreciates innovative design that these items to have a new export reflects our multicultural background market? while using high quality natural It will provide more jobs, which is leather and exceptional finishing. vital for them. 8 Turath 5 Nature Tex CEM: Japanese culture embraces CEM: Do you think that having a tradition of hand-weaving and products that made from skilled craftsmanship. Will this organically produced Egyptian help in introducing your products? cotton will be a unique selling T: Of course it will, since familiarity point with the Japanese market? with any handcraft supports N: Yes for sure, the delegation from creativity across cultures. PRO1 liked our products and said Have you opened up export they have a lot of potential in the avenues in other areas yet? Japanese market. What types of products are you exhibiting? A diverse range: from garments to carpets, and even dolls. 6 Markaz CEM: Is this the first time Markaz has approached the Japanese market? M: We launched in October 2010, and first time we reached out to the Japanese market was Tokyo in 2012, then again in June of 2013.
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Yes, in the UK, USA, France, Italy, Canada, Dubai and now we are awaiting Japan. 9 Tanis CEM: Will you be creating any new designs in your textile range to appeal directly to the Japanese market? T: Yes, we would like to add some new designs to inspire them. How easy is it to setup an export business for an Egyptian product to a new market?
You can face many challenges to do so, it is not easy but we are always up to that challenge. We always like to work as hard as we can to open up new business opportunities. 10
Zagh CEM: What do you think will appeal most about your design ethos to the Japanese shopper? Z: The cultural inspirations that are presented in a contemporary design. We have learned the Japanese wearer appreciates the story behind the piece but demands quality and comfort. What direction is jewelry design going in internationally? ZAGH is not in a position to discuss international trends. We focus more on creating timeless pieces that are worn regardless of fashion trends.
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S.A.D.A.F.A. Have you had interest in your exclusive range of bags from other export markets? S: This is the first formal approach, although I’ve had previous interest shown by other boutiques. How do you expect your designs to be received in the Japanese fashion market? We feel that our Kimono bags will match traditional Japanese dress and costumes. Our design ethos will be attractive to a Japanese market interested in minimalism.
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A.P.E. (The Association For The Protection Of The Environment) CEM: How are you helping the zabaleen community? A.P.E.: What we do in the zabaleen community could be duplicated in any marginalized community. We have the facility to train people to develop skills and produce handmade goods to increase their income. Refer to our address book
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Changing Perceptions Through Calligraffiti International Artist eL Seed Brings Light to Manshiyat Nasr
Paris-born artist eL Seed has works gracing every continent,
and his acclaim is far-reaching. So, how then did he come to create an iconic visual project in one of Cairo’s least privileged neighbourhoods? Cairo East Magazine set out to learn more.
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CAIRO EAST MAGAZINE FEATURE
Manshiyat Nasr
CEM: What is the message inside your calligraphy? ES: The essence of my artwork is that it is a form of Arabic poetry. It manifests as bold graffiti, and is situated where it can most effectively send out a message of hope, peace and unity. I seek to create beautiful works of art that need no translation, even if people don’t understand them, they can feel them. I believe that Arabic script connects with the soul before the eyes decipher it, it doesn’t need translation. Just as music is universal, my art can be appreciated by any culture.
How did you come to select Manshiyat Nasr for your latest project?
church itself is located in a cave which delves deep inside the actual mountain.
The area first came to my attention in 2009 when 300,000 pigs were slaughtered, based on the assumption that they could carry the swine flu virus. As they were a main source of livelihood for the large community of Coptic Christians, I could understand what an effect this would have. It was some years later on a trip to Cairo that I made a visit to Saint Simon Monastery, in the Mokkatam area, which is elevated above the city. The
The drive there led through the noisy, congested and odorous alleys of Manshiyat Nasr, also known as the area of the zabaleen or garbage collectors, but somehow it still seemed to have its own sense of industrious organization. Looking down from the elevated level, I felt that this marginalized community deserved to be respected, to have the perception of being dirty or unclean changed.
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Every art project I create must be relevant to that place or community, and the words of the 3rd century Coptic Bishop, Saint Athanasius of Alexandria, “Anyone who wants to see the sunlight clearly needs to wipe his eye first”, seemed to resonate with Manshiyat Nasr. This is how, with my team of artists, along with help from members of the local community, I created a continuous mural with these words that encompasses the facades of over 50 buildings. How did the residents of the community respond to the concept? I had been told that the one person who could convince the residents was Father Seman, from the church I had visited. Once I had explained the idea to him, he was enthusiastic about getting their agreement. At first they didn’t really get the point, and the level of communication was limited. However, in a short while we got to know everyone by name and felt embraced and welcomed by the residents. Their hospitality and warmth was immense, even to the extent of proffering glasses of tea from windows of each level as we
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worked our way up the facades. Maybe that is why it took us a whole three weeks to get finished, it was all of those tea breaks! What impact has the artwork had on the area? To be visually appreciated in its entirety it is best viewed from the heights of Mokkatam. But from every perspective it has something new to offer. It is said that, “To see something clearly, sometimes you need to change your angle”. Our project has thrown light, or nawartuna, on a community worthy of admiration for their tireless efforts in recycling the garbage of Cairo’s millions. Not only as the fluorescent white detail of the painting catches the lights of the surroundings, but also through the attention already garnered from all over the globe. Do you consider your work a passion or a job? I think I can sum that up by saying that Manshiyat Nasr was the most amazing project and human
experience I have ever lived through. One resident, Uncle Ibrahim, who I got to know well during those weeks, made a long overdue trip to Mokkatam to view the finished work. His words, “This is a project of peace and unity that has brought people together”, will remain with me. eL Seed recently exhibited at Art Talks gallery in Zamalek, showcasing lithographs and canvases with his distinctive, bold turquoise, ochre, black and white calligraphy, extending the message of that iconic statement in the heart of Manshiyat Nasr. Refer to our address book
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Lewis Howes
Dave Ramsey
John Maxwell
Chris Ducker
Jeff Goins
How High Achievers will Make 2017 Better than 2016 As each New Year starts we set up the usual list of resolutions. How many of them last the distance? Cairo East Magazine stumbled upon this read-worthy piece compiled by Michael Hyatt, author, blogger, speaker, and the former chairman and CEO of Thomas Nelson Publishers.
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Hyatt asked several high achievers what they do to set themselves up for a great year. As their responses came in, he was surprised by how much their answers overlapped. But then again, he really wasn’t that surprised. The overlaps function like best practices. He’s convinced these commonalities are part of what makes these people all high achievers in the first place.
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Tony Robbins
Michael Hyatt
1. REFLECT ON THE PAST YEAR
Marie Forleo
one that came up in the answers several times, was to express gratitude. And this is especially helpful in staying positive.
The first thing high achievers do to set themselves up for a great year is review the current one. “I set myself up for success in the New Year by pausing and reflecting,” John Maxwell, #1 New York Times bestselling author, coach, and speaker told Hyatt. “I block the last week of the year and spend time reviewing my entire year’s calendar. I believe that evaluated reflection turns experience into insight. So, I evaluate what I did so that I gain insight for what I should be doing in the New Year.” Businessman, author, philanthropist and motivational speaker Tony Robbins does the same thing. He told Hyatt that throughout the year he collects “accomplishments and magic moments” in a journal almost like saving up receipts for tax purposes. “At the end of the year I go and review them all,” he said. “I look at the area of our businesses, our relationships, finance, and family.” By reflecting on these magic moments, Tony is able to “pull some principles” and determine “what do we really want to make happen in the following year.”
Ray Edwards
Communication Strategist and copywriter Ray Edwards said he starts preparing with “a gratitude flood.” How so? “In my journal I write down every good thing I can remember from the past year. In that state of total gratitude I ask, ‘What do I most want to be thankful for one year from now?’ I write the answer down, and it becomes a focus for the new year.”
2. STAY POSITIVE High achievers also work to stay positive as they lean into the New Year. Regret and negativity can kill our drive. Reviewing the “magic moments,” as Tony Robbins does, tells us that staying positive in this review process can help us move forward without losing momentum.
3. EXPRESS GRATITUDE The third thing high achievers do to set themselves up for a great year,
Research tells us that gratitude has a measurable effect on achieving our goals so it would seem that counting our blessings is a good way to start a great year.
4. ELIMINATE THE EXCESS One thing that results from reflection is direction for the new year. Hyatt heard that from several high achievers. But he also heard that spending time to reflect can highlight the stuff we need to cut. And eliminating the excess is the fourth thing that high achievers do to set themselves up for a great year. >> CAIROEASTMAG.COM
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“What do I most want to be thankful for one year from now?” - RAY EDWARDS “Seeing the big picture in advance allows me to work with more purpose throughout the year.” - AMY PORTERFIELD “I set myself up for a great year by ruthlessly eliminating the bottom 30 percent of activities, projects, and commitments from the previous year,” Ray Edwards told Hyatt. “By removing those from my calendar, I get space to focus on the activities with the biggest payoff.” Bestselling author, speaker and coach Jeff Goins echoed the point. By killing the underperforming tasks and projects, he said, “It opens up all kinds of room for me to be more creative and innovative without running out of margin.”
5. SET COMPELLING GOALS This one came out in several of the answers in different ways, but the bottom line is that high achievers set goals that harness their emotional energy. “I set myself up to win by setting a clear vision for what I want to accomplish this coming year and why I want to accomplish it,” Lewis Howes, author, entrepreneur, and former professional football player, told Hyatt. The power is in that word why. Tony Robbins’ review process is designed to access this emotional power. “It’s really a recapturing of the year, emotionally and psychologically,” he said. It’s about identifying “what we achieved and what we enjoyed and then laying out what we’re going to achieve and enjoy in the next year.” Notice the importance of enjoyment there. Businessman, author, radio host, television personality, and motivational speaker Dave Ramsey
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told me something similar, “I have to intentionally stop and dream again. What can I work on next year that makes me smile? Then my mind automatically moves from the strategic to the tactical. In detail how can I organize my work and my life to do the things that cause that same smile?”
6. BREAK IT DOWN The sixth thing high achievers do is to take those compelling goals and chunk them down into manageable pieces. Chris Ducker, bestselling author, podcaster and blogger, starts with a few big goals for the year, “usually no more than three.” He then writes them down and displays them in his office. But he doesn’t stop there. “I break them down into four quarterly goals — which are good-sized wins on their own, and then break those up into monthly goals,” he said. “This enables me to stay focused on the long-term goals, while at the same time enjoying being ‘in the moment’ of achieving my short-term, monthly goals. It’s a system that has worked for me for six years now!”
7. SCHEDULE THE YEAR Once they’ve set their goals and broken them into manageable pieces, the seventh thing high achievers do is schedule them. “What gets scheduled, gets done”, Hyatt often says. Beyond that, scheduling also protects your time. Here’s the reality: Everyone has
an agenda. If you don’t declare yours by calendaring what’s what important to you, others will try to fit you into their agenda. “I block out calendar time for my most important outcomes vacations, fun and time off and major business and creative projects,” Marie Forleo told Hyatt. “Those ‘stakes in the ground’ ensure that what’s most important happens.” Author and online entrepreneur Amy Porterfield explained her process in depth. “I buy a big dry-erase wall calendar and map out my entire year,” she said. “I include promotions, launches, and special content campaigns. Plus, I make a point to block out all vacation and days-off.”
8. UNPLUG FOR A TIME Several years ago Hyatt started taking a month-long sabbatical. To make it work, he has to plan it a year in advance, but it’s a crucial part of having a great year for himself. He heard this from other high achievers, especially as part of preparing for the year. BEST PRACTICES There’s a lot that goes into having your best year ever, and some things are different for us all. After all, we all have different talents, aspirations, and circumstances. But these insights and disciplines from high achievers show us some of the best practices we can all follow to accomplish the things that matter most in each of our lives this coming year.
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Flavor Republic
Castle Zaman’s Culinary Secrets
Exploring Egypt and all its layers upon layers of culture
and tradition is a pastime for us here at Flavor Republic. Beyond the “touristy” surface of places and things, is a world of wonders… the more you dig, the more amazed you are. 58
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This fall, our wanderlust took us to South Sinai, where beyond the glistening azure waters of the Red Sea, past the rich biodiversity of marine life, and under the warm shimmering sand, is a town rich in culinary marvels: Dahab.
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The images conjured when one thinks of Dahab are those of a laid-back town of temporal visitors; all looking for a “bohemian” break from their fast-paced, tech-infused city lives. A place to “chill”, to reconnect with nature, and to work on their tans: undisturbed by all the frills that come with typical beach vacations. And while all of that
may be true, there is more to Dahab than meets the eye. Resident Flavor Republic photographer Sherif Tamim takes us on a culinary tour of his favorite eateries in Dahab, starting with Eldorado Lodge & Restaurant, “Eldorado is a favorite spot,” says Tamim, “it’s one of the best Italian restaurants in
Egypt.” Specializing in their own homemade pasta, and slow cooked sauces, Eldorado offers signature dishes like tortellini walnut sauce, and spaghetti Bolognese. Owned by Italian couple Alex and Rosanna, Eldorado is their ode to the deeprooted and intricate heritage of the Bedouin culture of South Sinai. >> CAIROEASTMAG.COM
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An “amazing culinary destination,” as Tamim puts it, there is lots to discover in Dahab in the way of food. Lakhbatita Ramez & Paola Restaurant serves authentic Italian cuisine right on the beach, Namaste Tandoori Oven specializes in bona fide sumptuous Indian food with all its complex layers of flavor, Red Cat Restaurant owned by Marianna Yakutova serves exotic Russian dishes, Churchill’s Bar grills “the best burger in Egypt,” according to Tamim, Ali Baba Hotel has perfected seafood cuisine, and dai pescatori Dahab is another authentic Italian food destination. “A traditional must in Dahab is breakfast at Ralph’s German Bakery,” says Tamim, the bakery is owned by German chef Ralph Stocker and has become a longstanding staple of the Dahab alimentary scene. Another must-do in Dahab is The Dahab Community Friday Market. It is a “street” food market held weekly at Sheikh Salem House and it features local products and produce from the surrounding Bedouin community, as well as food
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stalls selling culinary delicacies and mouthwatering eats. “I find real peace there,” says Tamim of Dahab, “I find people there who have left the city behind, made an downgrade to their life style, and an upgrade to their mental wellbeing.”
Turkey Time at Castle Zaman
A tradition that started eight years ago among friends has today evolved into a full-blown competition with winners, losers, an audience, and a whole lot of succulent turkey to go around. Hani Roshdi is the owner and architect behind Castle Zaman, a ruin-like castle sitting atop a cliff, overlooking the shores of Nuweiba. Anyone who’s been to Sinai knows or has heard of this architectural marvel, and its famous slow-cooked, large-portion, high-dinning meals. Eight years ago, Roshdi and his pal Hussein El Sheikh shared a friendly rivalry over who could cook the best Thanksgiving turkey. Eight years later, the duo along with El Sheikh’s
wife Hedi are on the same team, competing against five other teams for the bragging rights over the best turkey. “We competed with two turkeys,” says Roshdi, “one we attempted to deep fry, and the other we smoked.” The deep-frying idea came from an American tradition of cooking turkey, “we couldn’t get the temperature high enough to create a consistent exterior,” explains Roshdi, “it ended up tasting great, but looking awful.” Their smoked entry however was a different case, “The smoked turkey is a recipe I’ve been doing for the past three years, mainly because the turkey is smoked far away from the kitchen, leaving room for the other competitors. And the smoked meat makes great leftovers!” claims Roshdi. Quite content with a fourth place win, Roshdi is looking ahead to next year’s turkey meet, “Next year we want to have a bigger event, we will think of ways to make next year bigger.”
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First place winner and self-professed amateur chef, media producer Abbas Fahmy entered the competition with a Castle Zaman first: turkey under a salt crust. With 15 kg of salt in hand, along with the standard 8 kg turkey, Abbas got to work. The competition rules stipulated that all turkeys are sourced from the same farm and must weigh more or less the same. Castle Zaman provided the turkey, which each team paid for, while each team brought along its’ own tools and ingredients. The multi-turkey feast at the end was free for all invited
guests. For the third year running, Kamel Gabr, owner of Camel Dive in Sharm El Sheikh headed the judging panel, and voting was based on a set of criteria that included timeliness, presentation, carving, and taste. “It was my first time cooking an entire turkey under a salt crust,” admits Fahmy, “I had done veal leg and fish before but never a turkey. The advantage of cooking under a salt crust is that it accelerates the cooking process because no heat or moisture escape,” he explains. Cooking something under a salt crust imparts a flavor,
salt is hardened in the oven, and a hammer is literally needed to remove the crust after the turkey is cooked. Each team is required to create a side dish to complement the turkey. “My side was fereek with very small diced vegetables so that in one spoonful you carried all the ingredients: zucchini, carrots, potatoes, and sweet potatoes,” says Fahmy. “My winning side was cooked with rendered fat and cooking cream in a crockpot in a baladi oven, everything was pan fried before being put in the crockpot, >> CAIROEASTMAG.COM
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with the addition of finely diced sausage and spices. I also made crispy oven-baked sweet potato and potato cubes with finely chopped rosemary, mint, garlic and olive oil, tossed together and crisped in the oven.” Fahmy goes on to explain, “Instead of making a gravy, I made an Argentinian inspired chimichurri made with celery leaves, parsley, fresh thyme and fresh rosemary with garlicinfused olive oil.” Among this year’s highlights were the vegetarian turkey made by Valentina Verbenko, “Her turkey looked perfectly
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cooked and succulent,” says Roshdi, “but the minute you cut through it, you realize it’s a cake! It was wonderful.” Perhaps the highlight for everyone at the event, chefs and audience members alike, was the camaraderie and jovial atmosphere that sprung up among all attendees, a true meeting of spirits hungry for turkey and generous with their friendships. Abbas is eager to maintain his position as title-holder, but he is perhaps most looking forward to, “making more friends next year.” Refer to our address book
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Rapid Transformation Therapy Selma Koehn Introduces a Holistic Program
By Amy Pugsley
As we learn to become more sensitive to the messages our bodies send about our state of health and wellbeing, the more popular alternative forms of healing become. Cairo East Magazine sat down with Selma Koehn, one of Cairo’s holistic healers to learn about her alternative healing practice. 64
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CEM: Which alternative healing methods do you carry out? SK: My approach is called Rapid Transformational Therapy, where I have specialized myself in hypnotherapy. It is a method that is developed by Marisa Peer, UK’s best therapist, who personally trained me. In addition, I use a mix of energy healing and energy psychology methods like Matrix-2Point, Reiki, Pranic Healing, NeuroLinguistic Programming and PEAT (Primordial Energy Activation and Transcendence). While my methods can free a person from some of their issues, they mainly complement other medical forms.
multicultural clientele and have found that people globally all share a common thread. Many people believe they are not enough and that they are lacking in some significant way; this belief causes many psychological and physical problems for people. The second most common type of condition I would say is physical issues like chronic pain and unexplained physical ailments like fibromyalgia.
When would a person benefit most from this type of therapy? This type of therapy can benefit anyone from those with illnesses like cancer to those with chronic psychological ailments or anyone in between. The benefits of alternative healing methods are multifaceted as my treatments are tailored individually to each of my clients. It is very important to understand that alternative medicine and energy healing are pathways to holistic health, which compliment other types of traditional medicine. Therefore, anyone facing an issue big or small has the potential to benefit from these practices. Rapid Transformational Therapy provides patients with support to improve emotional, mental, and physical health. What are the most common psychological and physical conditions that you come across? In my practice, I see a wide variety of clients with different psychological and physical conditions. I am specialized in addictions, depression, anxiety, and trauma, but I cover a wide range of health and personal development related topics. The most common conditions I come across are clients facing self-love issues. Many of my client’s adult problems stem from issues rooted in their childhood. Typically, these problems are based in a lack of exposure to the proper love and nourishment during one’s upbringing. While my practice is in Cairo, I have worked with a
Can the therapies be used concurrently with traditional medications? Yes, the therapies are actually best used concurrently with other medical treatments, as alternative healers are not medical doctors. There is no need for a client to choose one track or the other but to use both concurrently to achieve the best possible results. When a client comes to see me for the first time I always discuss their case and familiarize myself with their entire medical situation. It is important to make the process as holistic as possible because the overall goal is to help and heal the client. Honestly, I am not allowed to tell a patient or recommend a patient to stop seeing their other medical practitioners, and it is my job to be responsible in my work and recognise the limits of my practice. Each person needs to weigh the benefits and the limits of alternative healing methods and decide for their selves. Can the treatments be applied to children as well as adults? Yes, absolutely, Rapid Transformational Therapy can be applied to both adult and child
clients, but it is far more common for me to treat adults in this line of work. Next year, I will be hosting educational workshops around Cairo with the intention of expanding my practice and seeing more young clients. Typically, if children are interested in my services I require them to be over the age of ten for the treatments to be the most meaningful. How many sessions are usually needed to see a noticeable improvement? After the first session with my client, I give a ball-park idea of how often they will need to come and see me for change to occur. This first session is important because this is when I gain an overall picture of their background, problem, and desired outcome from this alternative medicine practice. Depending on many factors, I then decide because each client’s case is so different and so unique. From experience, clients usually come to see me for about three sessions over the course of 1 to 2 months, but clients with more severe conditions require a longer process. What follow up is needed to ensure that the benefits are maintained? After our initial meeting, I contact my clients to follow up with them to see how they are feeling after the treatment. Since we are working towards a goal I like to monitor how they are feeling to help guide their healing. The goal is to have clients see me for a maximum of three to four sessions over a period of time but again, everything is individualized and catered to the client’s individual needs. I had a client who stopped smoking after only one session, which is amazing, but other clients with more complex problems need to see me for a series of hypnotherapy and energy healing sessions to achieve their goals. Have you seen a change in people’s willingness to go for more holistic approaches in health issues? People are now more open to a variety of traditional and alternative medicine practices as they become more mainstream and accessible. CAIROEASTMAG.COM
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Usually, if a client is coming to me for treatment they have already decided that they are willing to make a life change as seeking alternative healing methods involves a conscious approach to your physical and psychological ailments. But results, as is often the case, are completely dependent on the person’s readiness and wiliness to seek help. Some people are hesitant to get help because the issues they face have served them for so long they have become ingrained as part of their identity. Some people, even when they are going through treatment, are slow to let in the new and release the old. Selma Koehn is aware that much education is required about her type of work as is needed to promote her practice; many people are still familiarizing themselves with alternative medicine. Natural, alternative medicine practices will never completely replace
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traditional Western medicine, but many people are looking for more holistic ways to heal. There has been a rebirth and refocus towards organic, holistic, and ancient pathways as many people are skeptical of traditional medicine and big pharmaceutical companies. Koehn also warns of irresponsible practitioners who are unrealistic about the limitations of energy healing. While these methods can be used to create a holistic healing environment, they cannot be relied upon to cure many serious diseases and psychological disorders. Using energy healing for mild depression is far different from using it to cure bipolar disorder and the benefits and limitations need to be weighed; it is a fine balance indeed. Koehn, at the end of the day is a Rapid Transformational Therapist and she loves to see her clients leave with a smile, and hopes to free people from their issues, one client at a time.
Selma Koehn •
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Hypnotherapist, Energy Healer and currently obtaining a degree as an Alternative Practitioner for Psychotherapy. Rapid Transformational Therapist - Marisa Peer Method. Hypnotherapist - Marisa Peer Method & American Board of Hypnotherapists. Personal and Professional Development Specialist. Practitioner of NeuroLinguistic Programming. Reiki Master. Pranic Healer, Level 4 & Beauty. PEAT Processor. Refer to our address book
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Pregnancy
Workout Pointers By Fitness Trainer - Hesham Khalil
You need to be aware of the changes
your body undergoes during your three trimesters, and learn to cope with them.
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Let’s face it, during these months you can spoil yourself as much as you want, this phase is all about you. Once your precious baby arrives he or she will get all the attention, including yours. This is the time that you can prepare yourself for the amazing journey you are about to start. You need to prepare mentally and emotionally, read as much as you can beforehand, as once you have delivered you will be immersed in baby tasks. Move, don’t take your pregnancy as an excuse to just sit there all the time. Studies have proven that an active pregnant woman is of a better condition than a sedentary pregnant woman. The point of concern is when to move and what to do, and that’s exactly what we are going to discuss here.
Physical exercises are usually not recommended during the first trimester, (the first 3 months of the pregnancy). You must check with your doctor when is it safe to start exercising for your particular case. From the second trimester, starts the magical phase. Where all the hormonal swings are almost over, no vomiting anymore, no cravings for weird food, it’s just you and your growing baby. Fortunately, the opportunity for you to be active increases and you may start going to the gym. Walking is one of the best cardiovascular exercises for pregnant women. It is a safe activity to continue throughout all nine months of pregnancy. Start by walking 10 minutes a day four to
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Bridging
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Oblique crunches
Just bear in mind, you should not lay on your back, unless your knees are bent and feet flat on floor, and don’t hold this position for more than 5 minutes. >>
Donkey kicks
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Lower back presses on the floor
Lots of different exercises are recommended during pregnancy, as it helps you control your weight, curb your appetite, reduce lower back pain, improve post-partum belly and help gives you a better prenatal and post natal body. Here are a list of some exercises you can do while pregnant that are perfectly safe. But please remember to consult your doctor before you start:
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Crunches
five days a week and gradually build up to brisk walking of 20 -30 minutes.
Kick back
Pelvic rocking exercises
No weight good morning extensions
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Standing knee flexion
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Seated leg extension
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Standing bicep curl
And of course Kegel exercise are very important during the last trimester if you are planning a natural birth. Avoid: • High intensity training • Long duration exercises, you should have quite rest between sets and exercises. And the whole training session shouldn’t be any longer than 30 minutes. • Reaching the fatigue point.
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• Free weight overhead presses
Seated chest fly
• Heavy weight training • Bearing down during any exercise. Always breathe in and out during the exercise. • Wearing clothes that are tight or impermeable to water, you should always wear loose, cotton attire. • Tight footwear, that can cause you cramps. • Dehydration is your worst enemy, especially when you are working out. You don’t want to worsen those cramps. So drink enough water.
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Seated shoulder press
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Finally, any signs of chest pain or abdominal pain; discontinue the exercise immediately.
Standing bicep curl Hesham Khalil is an EFG HERMES Fitness Center Manager, ISSA (The Professional Division of the International Sports Sciences Association), Certified Fitness Trainer, Certified Nutritionist. Refer to our address book
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How to Prevent Post-Traumatic Stress Disorder (PTSD ) At a certain point of each of our lives, everyone understands that life is full of ups and downs. No one lives his/ her life without experiencing both. Some of the downs we face are easy to overcome, but sometimes we can experience traumatic events that can be hard to get past and can sometimes leave scars. It is unwise to ignore our psychological turmoil, especially since 1 in 3 of the people who experience a traumatic event develop Acute Stress Disorder (ASD) that when ignored can develop into post-traumatic stress disorder (PTSD). Acute stress disorder (ASD) is an anxiety disorder that occurs within one month of experiencing, witnessing or being confronted with one or more traumatic events and lasts at least three days and can persist for up to one month. Anyone can develop ASD after experiencing a traumatic event. There are several symptoms that indicate if someone has ASD.
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Restricted range of affection, unable to have loving feelings.
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Sense of foreshortened future, does not expect to have career, marriage, children or normal life span.
Cognitive behavioral therapy, which may increase recovery speed.
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Exposure-based therapies.
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Hypnotherapy.
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Efforts to avoid activities, places, people or situations that arouse recollection of the trauma.
Sleep disturbance: difficulty falling asleep or staying asleep.
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Irritability or outburst of anger.
Inability to recall important aspects of the trauma (psychological amnesia).
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Difficulty concentrating.
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Hypervigilance.
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Exaggerated startled response.
Recurrent and intrusive distressing recollections of the event.
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Recurrent dreams of the event.
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Sudden acting or feeling as if the traumatic event is recurring.
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Intense psychological distress at exposure to things that symbolizes or resembles an aspect of the trauma, including anniversaries.
Medication to relieve the symptoms of ASD, such as antianxiety medications, selective serotonin reuptake inhibitors (SSRIs), and antidepressants.
Markedly diminished interest in significant activities.
Anxiety or increased arousal:
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Efforts to avoid the thoughts or feelings associated with the trauma.
Re-experiencing the traumatic event:
There are different ways to treat ASD such as:
Distress:
Avoidance: •
Physical symptoms when exposed to internal or external cues of the event.
How can ASD be treated? The first step in the treatment of ASD is recognition. The moment someone recognizes he/she has a problem, they need to visit a doctor to evaluate their symptoms and determine their needs to know the best treatment for them.
The selection of the best treatment depends on the doctor’s evaluation to the patient’s case since the effect of any of the treatments differs from one case to another. Many people with ASD are later diagnosed with PTSD, which causes a significant amount of stress and difficulty functioning, but when ASD is early recognized it can be easily treated getting the patient to full recovery. We need to learn how to continue living our lives and overcome all the bumps in our ways, because that is all they are, bumps, they slow us down, but we can still pass them and learn from them.
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By Maeri Frances
2017 Stars Not feeling many pangs of nostalgia for 2016? It was a game-changer of a year, that’s for sure, and how you adjusted is key to how you will fare during 2017. More than ever, this is year when we need to start with a clean slate, and a new mind-set. Emotions run high as we welcome 2017; Mars and Neptune team up in water sign Pisces on the 1st of January. Think in terms of setting out on a voyage of discovery. Read your birth sign, and your rising sign if you know it, to get a picture of what could be in store.
Aries: Neptune’s continuing presence in your 12th house brings a vague sense of something shifting underfoot. On the upside it can also mean that you should be able to develop your intuition, useful when you look at Pluto creating all sorts of interesting challenges in your 10th house of career. Jupiter is boosting relationship and partnership matters until early October, make the most of it! Taskmaster Saturn in your solar 9th house asks you to work hard on studies, and could delay or complicate overseas travel plans this year. Best period? Springtime, when you feel invigorated and aspects to Uranus in your birth sign stimulate you to seek out new experiences. New Year’s resolution - be transparent and honest with yourself and others.
needs and responsibilities are in that direction, so you can go forward with a more realistic perspective. When Jupiter enters Scorpio as summer draws to a close things will get an additional boost, singles should be ready to get out and mingle, and married Taureans can enjoy a stronger relationship. Friends may still prove to be unreliable at times, and you generally need to be as flexible as possible, get ready to roll with the changes. New Year’s resolution - be willing to open up to a new closeness in relationships.
source of joy and comfort, make the most of it! Your career could be subject to changes and unexpected highs and lows - stay ahead of the pack by getting up to date on the latest advances in technology. Your innovative approach could be a game-changer, be confident. You must remember though to avoid unnecessary exertion and overdoing things, both in your work and daily routine. Energy levels could be at a low this year, so pace yourself. New Year’s resolution - tap into your creativity and express yourself.
Gemini:
Leo:
2017 opens with a dramatic conjunction between Mars and Neptune. It is right up there in your sector of maximum exposure, so if you don’t want to be the gossip of the town for weeks to come, keep your flamboyant party mode under tight rein on New Year’s Eve. This is not an easy aspect, it can create disruption and incidents linked to gas and explosions so exercise caution when opening anything fizzy! Overall, 2017 indicates new friendships, with unusual people who can introduce innovative ideas into your life. You still find money an issue, there could be unpaid bills hanging over your head, or someone constantly draining your resources. New Year’s resolution - exercise patience and stay focused.
You can afford to feel a little smug, you are in an easier position than many with both Saturn and Uranus transiting fellow fire signs. With Jupiter also sending good energy from compatible Libra, this is a year to use the many opportunities for positive change and development as wisely as possible. Possible hotspots are around the last week of February, try to avoid unnecessary travel that week, and during the months of summer. Pluto lingers on in your solar 6th house, there could be a recurrent health issue that is hard to pin down and deal with effectively. Your important focus could be on hobbies, pets, children and creative pursuits, as well as a few short trips here and there to enjoy a change of scene. New Year’s resolutionsocialise more and exchange ideas to keep your little gray cells active.
Cancer:
Taurus: Now that Saturn is well clear of your 7th house of partnerships and marriage you may see things brightening up. The past year or two should have given you ample opportunities to consider what your
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In some ways you may feel that 2017 is a warm up for the following year, you will get glimpses of the potential and be able to start putting plans into place. Pluto is still putting close relationships to the test, often due to factors outside of your control. Domestic life and family should be your greatest
Virgo: The major planets may seem to be giving you the cold shoulder this year, apart from Pluto in earthy Capricorn. But then, do you really need so much angst and soulsearching in the 5th house of romance and hedonistic pursuits? At least Jupiter is boosting
CAIRO EAST MAGAZINE FEATURE
your money-making skills, you could successfully find new ways to augment your income before the year is out. Domestic issues and matters linked to the home continue to be a tad burdensome, Saturn sheds little joy. On the upside, use that serious energy to reorganize, de-clutter and pare back on unessential domestic expenditures. Best times? Wait for autumn to set in, when the mad months of summer give way to a more mellow mood. New Year’s resolution - rather than breaking new ground, work on refining what exists.
seem subject to constraining circumstances, so tighten your belt stick to a budget. It won’t last forever! Work matters are volatile, but that is not necessarily a bad thing. This is a year to really embrace technology and see how it can help your daily routine and work output. Creativity and inspiration still have a lot of support from intuitive Neptune in your 5th house, let your inner artist free! New Year’s resolution- don’t reveal your plans until the right moment.
Sagittarius: Libra: Libra has loads of great opportunities with Jupiter bringing blessings, along with a few unwanted kilos, to make 2017 a memorable year. Saturn’s course through Sagittarius has brought a more serious mien to your thinking, so hopefully lessons learnt will serve you well when it comes to planning the months ahead. Uranus will continue to test the strength of your closest ties, anything that lacks a solid and realistic foundation could shatter as quickly as it was formed. Home and family life seem to be subject to broader social and economic issues, so you will need be resilient and willing to compromise. New Year’s resolution - count your blessings and learn to be more tolerant.
Scorpio: Your patience has been put to the test many times recently, so you can feel good about the fact that Jupiter will enter your birth sign later in 2017. From mid-October a lot of things should start falling into place for you. Money matters still
Recent months have challenged you to adopt a more mature and pragmatic approach. This should be helpful throughout 2017. Your attitude to how you handle your resources could have benefited from a new insight, and now you are ready to forge forward and put your knowledge and talents to good use. Friends could play an increasingly strong role in your life, and you may find yourself extremely popular and in demand socially this year. As winter comes you could even be welcoming a chance to escape the partying and hibernate a little. New Year’s resolution- see how you can play a stronger role in helping your community.
Capricorn: Career-oriented Capricorns should be experiencing the rewards for efforts made during 2016. Keep that focus and the coming months should be really fulfilling. This seems to be absorbing a lot of your energy, sometimes you may need to pull back and consider how it impacts your relationships and domestic life. If you become too dogmatic and inflexible you could hurt loved ones
unintentionally. By the end of the year you may find you need to reach out and re-energise your friendships and links to the community around you again. New Year’s resolutionspend more time with those you love, and show them your appreciation.
Aquarius: 2016 has been a period of mental stimulation in many ways, and 2017 promises to be much the same. Your ability to detach and see the big picture serves you well, so maybe you can shine a ray of hope and optimism to brighten the mood of friends who are feeling a bit helpless. Your ruling planet Uranus turns retrograde midAugust, so try to finish off major negotiations and writing projects before then. You could experience tech glitches or need to upgrade your computer unexpectedly. New Year’s resolution- keep an open mind and reach out to other cultures.
Pisces: The cosmos is rewarding you for your generous and loving nature. Even though times may still seem a little tough as 2017 gets under way, you will find friends there to keep you afloat. Finances will fluctuate, so always try to keep something on the side for a rainy day. Work will be demanding, it may seem that you have to make more effort just to enjoy a little progress. Be patient and stay on track, determination and reliability are your important assets in 2017. By the end of the year you will realise that it has been worth it! New Year’s resolution - stay as grounded as possible without losing sight of your dreams.
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CAIRO EAST MAGAZINE Entertainment
The Flash Conviction
Season 3. Ep.10 24 January 2017
Season 1. Ep.10 1 January 2017
Barry Allen is a Central City police forensic scientist with a reasonably happy life. All that changes when a massive particle accelerator accident leads to Barry being struck by lightning in his lab. Coming out of a coma nine months later, Barry and his new friends at S.T.A.R labs find that he now has the ability to move at superhuman speed. Furthermore, Barry learns that he is but one of many affected by that event, most of whom are using their powers for evil. Determined to make a difference, Barry dedicates his life to fighting such threats.
A brilliant attorney and former First Daughter is blackmailed to heading a unit that investigates cases of wrongful conviction. NCIS Season 14. Ep.11 3 January 2017 The cases of the Naval Criminal Investigative Service’s Washington DC Major Case Response Team, led by Special Agent Leroy Jethro Gibbs. The Blacklist Season 4. Ep.9 5 January 2017 A new FBI profiler, Elizabeth Keen, has her entire life uprooted when a mysterious criminal, Raymond Reddington, who has eluded capture for decades, turns himself in and insists on speaking only to her. Grimm Season 6. Ep.1 6 January 2017 Portland detective, Nick Burkhardt, has seen some gruesome crime scenes, but nothing prepares him for the strange visions he begins seeing: seemingly regular people momentarily transforming into
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hideous monsters. A visit from his only living relative reveals the truth. Nick has inherited the ability to see supernatural creatures, and as a “Grimm,” he is tasked with keeping the balance between mankind and the mythological. A reformed “Big Bad Wolf” becomes his greatest (and also reluctant) ally and confidant. It’s not long before his work as a policeman leads Nick to the criminals he once thought were only found in fairy tales.
Madam Secretary Season 3 Ep.13 8 January 2017 A political drama which looks into the life of the Secretary of State as she tries to balance work with family. Agents of S.H.I.E.L.D. Season 4. Ep.9 10 January 2017 After the Battle of New York, Phil Coulson of the Strategic Homeland Intervention,
Enforcement and Logistics Division assembles an elite covert team to find and deal with threats wherever they are found. With a world rapidly becoming more bizarre and dangerous than ever before as the supervillains arise, these agents of S.H.I.E.L.D. are ready to take them on. American Housewife Season 1. Ep.10 17 January 2017 A family comedy narrated by Katie,
a strong-willed mother, raising her flawed family in a wealthy town filled with perfect wives and their perfect offspring. How to Get Away with Murder Season 3. Ep.10 19 January 2017 A group of ambitious law students and their brilliant criminal defense professor become involved in a twisted murder plot that promises to change the course of their lives.
CAIRO EAST MAGAZINE Entertainment
A Monster Calls Underworld: Blood Wars
Drama | Fantasy 6 January 2017
Action 6 January 2017
The monster does not come walking often. This time it comes to Connor, and it asks for the one thing Connor cannot bring himself to do. Tell the truth. This is a very touching story about a boy who feels very damaged, guilty and mostly angry. He struggles at school with bullies, and pity looks from everyone, and at home with his mother’s sickness. Will Connor overcome his problems? Will everything be okay? Will Connor be able to speak the truth?
The next installment in the blockbuster franchise, UNDERWORLD: BLOOD WARS follows Vampire death dealer, Selene (Kate Beckinsale) as she fends off brutal attacks from both the Lycan clan and the Vampire faction that betrayed her. With her only allies, David (Theo James) and his father Thomas (Charles Dance), she must stop the eternal war between Lycans and Vampires, even if it means she has to make the ultimate sacrifice.
Stars: Sigourney Weaver, Felicity Jones, Lewis MacDougall
Stars: Kate Beckinsale, Theo James Amityville: The Awakening Horror 6 January 2017 Belle, her little sister, and her comatose twin brother move into a new house with their single mother Joan in order to save money to help pay for her brother’s expensive healthcare. But when strange phenomena begin to occur in the house including the miraculous recovery of her brother, Belle begins to suspect her Mother isn’t telling her everything and soon realizes they just moved into the infamous Amityville house. Stars: Cameron Monaghan, Jennifer Jason Leigh
Sleepless Action | Crime 13 January 2017 Jamie Foxx as undercover Las Vegas police officer Vincent Downs, who is caught in a high stakes web of corrupt cops and the mobcontrolled casino underground. When a heist goes wrong, a crew of homicidal gangsters kidnaps Downs’ teenage son. In one sleepless night he will have to rescue his son, evade an internal affairs investigation and
bring the kidnappers to justice. Stars: Jamie Foxx, Dermot Mulroney The Comedian Comedy 13 January 2017 An aging comic icon, Jackie has seen better days. Despite his efforts to reinvent himself and his comic genius, the audience only wants to know him as the former television character he once played. Already a strain on his younger brother and his wife, Jackie is forced to serve out
a sentence doing community service for accosting an audience member. While there, he meets Harmony the daughter of a sleazy Florida real estate mogul, and the two find inspiration in one another resulting in surprising consequences. Stars: Robert De Niro, Danny DeVito Monster Trucks Adventure | Family 13 January 2017
life and town he was born into, Tripp, a high school senior, builds a Monster Truck from bits and pieces of scrapped cars. After an accident at a nearby oil-drilling site displaces a strange and subterranean creature with a taste and a talent for speed, Tripp may have just found the key to getting out of town and a most unlikely friend. Stars: Jane Levy, Lucas Till, Rob Lowe
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CAIRO EAST MAGAZINE Entertainment
New Releases
For Magnus Chase: Hotel Valhalla Guide To The Norse Worlds – Rick Riordan
Two By Two Nicholas Sparks #1 New York Times bestselling author Nicholas Sparks returns with an emotionally powerful story of unconditional love, its’ challenges, its’ risks and most of all, its’ rewards. .
This “who’s who” guide to the gods, goddesses, and other important figures of Norse mythology was commissioned by Helgi, who, after more than a millennium as manager of Hotel Valhalla, became fed up with answering the same questions from newly deceased heroes at check-in. The profiles provide essential stats, interviews, and personal reflections so you can identify the gods and avoid those awkward introductions.
How The Secret Changed My Life Rhonda Byrne An awe-inspiring compilation of the most uplifting and powerful real-life stories from readers of the worldwide bestseller The Secret. Discover how everyday people completely transformed their lives by applying the teachings of The Secret. . Fortune Smiles Adam Johnson Winner of the Pulitzer Prize for his acclaimed novel about North Korea, The Orphan Master’s Son, Adam Johnson is one of America’s most provocative and powerful authors. In six masterly stories, Johnson delves deep into love and loss, natural disasters, the influence of technology, and how the political shapes the personal. . The Fairy Gardens Magic Painting Book – Lesley Sims Explore the enchanting world of Fairy Gardens with this incredible
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magic painting book. Sweep over the wonderfully black and white patterns and drawings with the paintbrush provided, and see the colours magically appear. With clear instruction on the front, this book couldn’t be easier for young children and adults to use. . Reasons To Stay Alive - Matt Haig One of Entertainment Weekly‘s 25 most anticipated books of 2016 Matt Haig’s accessible and lifeaffirming memoir of his struggle with depression, and how his triumph over
the illness taught him to live. Matt’s frankness about his experiences is both inspiring to those who feel daunted by depression and illuminating to those who are mystified by it. . Bestselling The Spy – Paulo Coelho When Mata Hari arrived in Paris she was penniless. Soon she was fêted as the most elegant woman in the city. Until, in 1917 she was arrested in her hotel room on the Champs Elysees and accused
of espionage. Told through Mata’s final letter, this book tells the story of a woman who dared to break the conventions of her time, and paid the price. . SPACE OUT JOURNAL Space Out is not a regular blank journal. Space Out will provide you with a time out in your personal space, where you get to write, think, create and distract yourself from the daily stress. The journal includes activities such as coloring, origami and other self-exploration activities. .
Outliers – Malcolm Gladwell There is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them at such things as their family, their birthplace, or even their birth date.
By Refer to our address book
CAIRO EAST MAGAZINE Entertainment
Gypsum Gallery
Exhibition: Dawn Portraits Artist : Huda Lutfi Address: 5 Ibrahim Naguib St, Ground Floor, Apt 2, Garden City. When: 12th January - 6th February 2017 Al Masar Gallery Exhibition: Before Dawn Artist : Sami Aboul Azm Address: 157B, 26 July St. Zamalek. When: 13th December 2016 - 17th January 2017 Details: The first light after long nights is just a tiny distance between night and light. Such a brief moment when light is so dim swiftly creates a divine psychological dreamy mode and magical charm, which overwhelm everything around it, when night and light suddenly blend until daylight flourishes.The borderless first light is always full of memories, fears, and illusions. At this moment, things and beings undress their reality creating an honest dialogue between everything present. At this moment we find that the window’s broken glass which we overlook life through it suddenly vanishes, leaving nothing seems as it really is.
SAFARKHAN Exhibition: A Glimpse of Heritage Artist : Mohamed Abla Address: 6, Brazil St., Zamalek. When: 10th January - 9th February, 2017 Details: Safarkhan has the utmost pleasure to present to you its first ever showing for esteemed Egyptian artist Mohamed Abla in ‘A Glimpse of Heritage’ in what promises to be a resounding and moving display of his most diverse creations. Pieces that indulge in themes of travel, exploration, antiquity and the lost and captivating charm of far-off lands, the mesmerizing allure of Oriental scenery of our old heritage as well as modern scenery of our cities, and their curious but enthralling inhabitants. Mashrabia Gallery Exhibition: Slow War Artist : Ali Abdel-Mohsen Address: 8, Champollion St. Downtown. When: 15th January - 16th February 2017 Details: Ali Abdel Mohsen uses line drawings and acrylic colours mixed with dirt and cigarette ashes on the surfaces of disused cardboard boxes to convey his impressions of decline in contemporary society. Strongly influenced by his surroundings, his work depicts a dystopic world of nihilism and paranoia. The individual plays no role: his subjects are faceless victims of the system. Slow War is his fourth solo exhibition.
Mashrabia Gallery Exhibition: Outbound Address: 24, Gamal El-Din Abou El-Mahasen St., Garden City. When: Until January 31, 2016 Details: The result is an exhibition that aims to be an occasion to discover the hidden aesthetics’ possibilities of waste materials and a platform for discussion on the role of the artworks in the public context. Thanks to the willingness of the Swiss Cooperation to Open wonderful Garden City garden to the public, the exhibition will run for about three months, after which the individual works will reach their final destination in different places in the city. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE Entertainment
For Your Eyez Only J. Cole . Traveller Chris Stapleton . Starboy The Weeknd . 24K Magic Bruno Mars . 25 Adel
Broccoli D.R.A.M. Featuring Lil Yachty . Scars To Your Beautiful Alessia Cara . Starving Hailee Steinfeld & Grey Featuring Zedd I Hate U I Love U gnash Featuring Olivia O’Brien . The Greatest Sia Featuring Kendrick Lamar
Stoney Post Malone . Hamilton: An American Musical Original Broadway Cast . Moana Soundtrack . “Awaken, My Love!” Childish Gambino . Blue & Lonesome The Rolling Stones . Hardwired...To SelfDestruct Metallica The Storm Tech N9ne . The Ultimate Collection Garth Brooks . Views Drake Blurryface Twenty One Pilots . Joanne Lady Gaga The Weight Of These Wings Miranda Lambert Dancing on my own Calum Scott Suicide Squad: The Album Soundtrack Sremmlife 2 Rae Sremmurd
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Bounce Back Big Sean . In The Name Of Love Martin Garrix & Bebe Rexha . All Time Low Jon Bellion . Can’t Stop The Feeling! Justin Timberlake Cold Water Major Lazer Featuring Justin Bieber & MO . Love On The Brain Rihanna . Darkness And Light John Legend . Ripcord Keith Urban Do What Thou Wilt. AB-Soul . Dangerous Woman Ariana Grande . Illuminate Shawn Mendes . Glow Brett Eldredge . The Getaway Red Hot Chili Peppers
. If I’m Honest Blake Shelton . Savage Mode 21 Savage & Metro Boomin . Birds In The Trap Sing McKnight Travis Scott . Black Beatles Rae Sremmurd Featuring Gucci Mane . Starboy The Weeknd Featuring Daft Punk . Closer The Chainsmokers Featuring Halsey
. Side To Side Ariana Grande Featuring Nicki Minaj . I Don’t Wanna Live Forever Fifty Shades Darker Zayn / Taylor Swift . Juju On That Beat (TZ Anthem) Zay Hilfigerrr & Zayion McCall . Let Me Love You DJ Snake Featuring Justin Bieber . Don’t Wanna Know Maroon 5 Featuring Kendrick Lamar. Bad Things Machine Gun Kelly x Camila Cabell
Cheap Thrills Sia Featuring Sean Paul Hallelujah Pentatonix . This Town Niall Horan Just Hold On Steve Aoki & Louis Tomlinson May We All Florida Georgia Line Featuring Tim McGraw Wanna Be That Song Brett Eldredge www.billboard.com
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YOUR PERFECT
GETAWAY
ADDRESS THE PLATFORM CORNICHE EL MAADI FOR MORE INFORMATION CALL: 01156711114 / 25287175 /THEPLATFORMEG @THEPLATFORMEG
CAIRO EAST MAGAZINE East Side
Youm lel Setat Movie Premiere at Renaissance Dandy
Mega Mall Cinema Complex
Dandy Mega Mall’s Renaissance Cinema Complex played host last month to the premiere of Youm lel Setat يوم للستات . The event was attended by Nahed El Sebaie, winner of the Best Actress award at the recent 38th Cairo International Film Festival for her performance in the movie. The cast of the movie was joined by other stars and celebrities on the red carpet. It was an unforgettable night where all guests had a chance to enjoy a premium cinema experience with the massive screens, state-of-the-art digital picture, the latest projectors and superb sound quality.
A Spectacular Cigar Night to Open the 1897 Bar at Royal Maxim Palace Kempinski
Royal Maxim Palace Kempinski held a spectacular cocktail reception for cigar lovers among top bankers and businessmen. The guests were welcomed by Mr. Gerhard Mitrovits, the General Manager of Royal Maxim Palace Kempinski. His Excellency Laureano Rodriguez Castro, the Cuban Ambassador in Cairo, and Mr. Maged El Menshawy Chairman of Manapharma sponsored the grand opening celebration where invitees were able to enjoy their private cigar collection. Guests can also enjoy a unique cigar collection as well as special benefits around the hotel upon signing up for the club membership.
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A luxury oasis for the 21st century cigar lover, 1897 Bar is nestled in the heart of New Cairo, perfectly located on the first floor of Royal Maxim Palace. Its elegant interior features luxuriously comfortable leather chairs and couches, and high-definition television screens, as well as cabinets to accommodate guests’ humidors. Equipped with a state-of-the art ventilation system, ideal for smokers and non-smokers alike, the bar is the perfect place for a get-together with friends during a night out on the town, to relax and unwind with your favorite drink, or even hold an informal business meeting.
CAIRO EAST MAGAZINE East Side
Lego Mania at The Patio New Cairo Brings a New Concept to a Kids’ Playground
Lego Mania’s world is full of fun and lots of exciting activities that will definitely keep your little angels entertained while they get to learn something new. They not only have fun, but also get to know new kids of their own age and open up their social circle. Lego Mania’s mission is to keep our little angels safe, that’s why we take supervision very seriously and implement it in every activity we have . If your kids are interested in drawing we have a “Picasso” area dedicated for mini-artists. This activity will definitely develop your child’s talent and boost their confidence. We also have a mini-chef area where your child can make his or her own pizza. Fun isn’t it? And for girls who love being pampered, we have a “pamper me” corner where they can have their nails done and through which they learn to look their best early on. Lego
Mania also has X-box stations to add to the excitement level. The team at Lego Mania hasn’t forgotten our kids with super powers, that’s why we have an area where they can do some mini-workouts and boost their fitness, in addition to offering a trampoline for energetic kids to release all the extra energy. Smart kids will enjoy the “ blocks for fun area” where they can build castles with lego cubes. What’s better than seeing your little angels happy? And of course, any happy moment needs to be captured, so that’s why we created a Lego photo booth. You can take a picture with your little one for an unforgettable memory. So, why not let your kids experience the Lego Mania world? Facebook: Legomania Tel: 01022229441 - 01066731122
Global Customer Appreciation Week by Marriott International
Global Customer Appreciation Week (GCAW) is the annual activity by Marriott International to reinforce relationships with existing customers and establish connections with new ones. In #GCAW2016 , sales and marketing representatives from all Marriott & Starwood properties in Egypt came together with the Global Sales Office in to highlight #MarriottSaysThx to all customers around the world. The GCAW kick off this year took place at the brand new terminal of Cairo International Airport. All sales and marketing associates gathered to discuss the week’s activities and get well acquainted with the new members of Marriott’s growing family.
The very next night was the outstanding customer event at The Nile-Ritz Carlton’s outdoor garden with the Egyptian Museum in the background with lots of epic surprises for Marriott clients. For GCAW “Spirit To Serve” is the week’s highlight and this years event happened at the historical Cairo Marriott Palace. The Empress Lounge hosted burn victims and their families from Ahl Masr Foundation which is building the largest burns hospital in the Middle East and Africa region. A memorable GCAW but surely not the last for the continuously growing Marriott family. CAIROEASTMAG.COM
CAIRO EAST MAGAZINE East Side
Hype Egypt Pre-Launch at Loft 21, Garden City
Hype Egypt pre-launched their department stores on December 16, 2016 at Loft 21 in Garden City. An elite clientele enjoyed canapés and cocktails as they shopped the day away.
The stores, which will be featuring 120 high-end contemporary brands, will be opening in various prime locations, the first in Heliopolis, beginning with January 2017. The full collection will also be available online for purchase through their e-commerce website and application.
Nox – The Goddess of the Nile
The Nile Ritz Carlton, Cairo opens new cosmopolitan attraction The capital’s newest cosmopolitan destination has finally opened its doors to welcome Egypt’s top movers and shakers. Nox is the new gem located on top of the historical Nile Ritz Carlton Cairo. The top-notch destination is set to become an important attraction for those who seek good music, food and company. The one-ofa-kind restaurant, lounge and bar offers a cosmopolitan dining experience that is tailored to equally satisfy party goers and quality seekers. Throughout the day, Nox combines different moods and aesthetics between a relaxing lounge, sophisticated restaurant and vibrant bar. Nox’s team of chefs is always keen to pamper the guests with an international menu. Each food item is carefully picked to complete a cohesive list of global delicacies. Every item is guaranteed to instantly transport the eater right to the farthest destinations on earth.
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Nox also promises a regular parade of exciting entertainment. Belly dancers, DJs and even international performances have already been scheduled to entertain the crowd. The glass wall offers a panoramic view, which can effortlessly create the kind of Instagram moments that social-media fanatics continuously seek.
What’s Up cairo
The people, places, ideas & trends to watch now
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What’s up Cairo EAST
Warm-Up this Winter with Cream of Spinach Soup Beethoven once said, “Only the pure in heart can make a good soup,” and we strongly agree with him. He must have liked soup so much but, really, who doesn’t? It’s filling and packed with nutrients. Spinach is in season, and it is packed with vitamins, minerals, antioxidants, and more. Spinach is low in fat and even lower in cholesterol, high in niacin and zinc, as well as protein, fiber, vitamins A, C, E and K, calcium, iron, magnesium, phosphorus, potassium, copper, and manganese. What more can your body need?
Recipe
The origin of spinach is thought to be Ancient Persia (currently Iran), then it was anonymously passed on to India and finally landed in China with the name, “The Persian Vegetable.” If you ever see a dish with the word “Florentine” in it, it means that something is served on a bed of spinach. It was Queen Catherine de’ Medici of France’s favorite dish, and she was born in Florence, hence the term Florentine. A widely spread misconception about spinach is that it is high in iron, that idea came from the famous cartoon Popeye the Sailor Man.
Ingredients
Method
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25g butter
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In a large saucepan, heat the butter.
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1 bunch spring onions, chopped
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Add the spring onions, leek, celery and potato to the butter.
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1 leek (about 120g), sliced
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Stir and cover with lid.
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2 small celery sticks (about 85g), sliced
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Sweat for 10 minutes, stirring a couple of times.
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1 small potato (about 200g), peeled and diced
Pour in the stock and cook for 10 to 15 minutes until the potato becomes soft.
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Add the spinach; cook it for a couple of minutes until it is wilted.
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½ tsp ground black pepper
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Use a hand blender to blitz to a smooth soup.
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1 litre of stock (made with two chickens or vegetable stock cubes)
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Stir in the crème fraîche.
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Reheat and serve.
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400g spinach
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150g half-fat crème fraîche
Tip Drizzle with double cream for a lively contrast that will make your dinner table look lovely.
What’s up Cairo EAst
Restaurant
B attaw
A Modern Take on Traditional Egyptian Cuisine in the Heart of Heliopolis
Battaw Restaurant is fusion at its best, taking the best flavors from the region and
combining them to make old recipes new again. Battaw is your grandmother’s food, but with your older sister’s style. Its flavors are nostalgic, but its ingredients are lighter and healthier. Dishes sampled: Upon entering the beautiful Battaw restaurant we were treated like royalty; served warm sesame seed topped baladi bread and greeted by everyone with a smile. The staff were well dressed and on point with greeting, hosting, and serving. The menu was extensive, printed on crisp white paper with no pictures and placed on a wooden clip-board; giving it a hip and modern edge. We were excited to try everything as the menu was packed with Middle Eastern classics and family favorites. The lentil soup was a great start, topped with toasted baladi bread and herb butter giving it a crunch and a kick. It was a huge portion and could have been a meal in
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itself. After the soup, we sampled the Battaw Tray which is a colorful tray filled with six of Battaw’s signature dips. The baladi bread and the dips were a perfect start to the dinner and could have fed upwards of six people. The dips were all classics but with an artistic twist; the hummus had whole chickpeas on top with a sprinkling of paprika and the lebna was flavorful and light and was mixed with toasted nuts. For our main course, we couldn’t pick one dish so we picked four. Dish after dish was brought to the table with perfect presentation and made fresh and hot to order. The bamia was cooked with cubed veal giving it a more filling and flavorful edge. The mumbar was brilliant and
came feeling lighter than usual and the sujouk was spicy and packed a punch. Impossibly full, but not willing to give up, we ventured even further down the menu and picked two dessert items, the konafa and sweet potato tart. Just like all the dishes before them, they were almost too good to be true. I would confidently say that each dish was the “best version” of itself that I have had. We cannot wait to go back and try the rest of the menu. Other menu options that appealed: The problem is all the menu items are appealing. The menu is full of Egyptian and Lebanese classics, all with a modern and healthy twist.
What’s up Cairo EAst
Restaurant
Décor The décor at Battaw Restaurant is Middle Eastern chic, combining the best of old and new worlds. The large white chairs, the wood tables, the blue and white tiles, the turquoise doors, the crisp white accents, and the soft Mediterranean colors bring everything together. The décor is inviting and comfortable yet modern and sophisticated with large indoor and outdoor areas for guests to enjoy. Ambience: The ambience is ultra-modern with a family restaurant vibe. The tables are far enough apart to allow diners privacy. The décor is comfortable yet boasts a high-end sophistication, and the service makes everyone feel like a VIP guest. Beverages available: Juices, smoothies and other soft options. Clientele mix: The clientele ranges from business professionals to families dining together. The restaurant is great for date nights, birthdays, or a quick bite with a friend. Price range: While Battaw restaurant is more expensive than typical Egyptian street food, it is for good reason. Each dish is created perfectly, designed with attention to detail, and presented artistically. Top Tip: You must visit Battaw with an empty stomach! The portions are large. If you are going to be visiting with more than four people, make a reservation so you can request the perfect indoor or outdoor spot. BONUS ●● Valet Parking ●● Shisha Address: 120 El Merghany Street, Heliopolis Cairo, Egypt Opening hours: Monday - Saturday 2pm-1am Sunday- 9am-1am Tel: 0100 066 0810 Facebook page: BattawEG Instagram: @BattawEG
Sujouk Recipe
Ingredients: ●● 150gm sujouk (dry-cured beef sausage) ●● 10gm vegetable oil ●● 50gm red onion (cut into wedges) ●● 50gm green pepper (diced into medium pieces) ●● 50gm cherry tomato (cut in half )2gm table salt ●● 5gm garlic (minced) ●● 15gm butter ●● 5gm pine nuts (roasted) Preparation Method ●● In a sauté pan place the vegetable oil on medium/high heat ●● Sauté the onion and garlic for two minutes ●● Add sujouk mix, green peppers, and cherry tomatoes and mix well for five minutes ●● Before taking pan off the heat add the salt and mix all ingredients well for forty-five seconds ●● Place the mix on its serving plate ●● Garnish with butter and pine nuts ●● Serve ●● Enjoy! CAIROEASTMAG.COM
What’s up Cairo eAst
Wellbeing Schedules Flow calendar
January 2017 WORKSHOPS*
SUNDAY
MONDAY
TUESDAY
09:00 Vinyasa | Nina 10:30 Yin Restorative | Ranya
9:00 Power | Jaime 12:00 Prenatal | Jaime
09:00 STOTT Pilates | Rania 10:30 Mom & Baby Yogalates*
12:00 Baby Massage & Mama Fit* 17:30 Kids Yoga (4-9yrs) | Eman 20:15 Yin Restorative | Ranya
Jan 12th: CPR and First Aid Skills for Infants and Small Children (by Youmna Khalil) Jan 14th: Childbirth Preparation One-Day Workshop for Expectant
WEDNESDAY
THURSDAY
YOGA MASTER CLASSES*
Couples (by Sawsan Nashaat)
09:00 Power | Jaime 10:30 Vinyasa | Basma 12:00 Prenatal | Jaime
09:00 Vinyasa | Mariam (mixed class)
Jan 21st: 14:00-16:00 YOGALATES with Jennifer Osman
Jan 15th: Parent’s Guide to
Yoga classes are (60min) unless otherwise noted.
Children/Teens' Emotional Intelligence Workshop (6-weeks) (by Inas Ghanem)
*Must pay and book in advance
Tamkeen calendar
Tamkeen New Era for Training and Human Development- Rehab Branch Meta EFT Level One (Address weight issues, phobias, addictions, negative thoughts & feelings, traumatic memories & stress release) Yoga Healing Club (Give you the opportunity to do yoga, meditate, learn different breathing techniques, healing mudras and correct diet)
January 8th, 9th & 10th 2017 January 10th, 17th, 24th, 31st
Breathing Detox (Better bioenergy and focusing and concentration)
January 12th, 13th & 14th
Mandala Workshop Art Of Inner Peace (Peat )
January 14th January 15th, 16th, 17th, & 18th
Improve Your Eyesight Naturally for both Adults & Kids
January 19th, 20th, 21st, 22nd
Art Therapy For Kids
January 26, Feb 2nd, 9th & 16th
I Light
January 27th, 28th, 29th & 30
For More information call us on: +2 01111666547 / +2 01128998941 Or E-mail us on: info@tamkeennewera.com or 6october@tamkeennewera.com http://tamkeennewera.com/
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What’s up Cairo eAst
Wellbeing Schedules Ignite calendar
Osana calendar
journey into flexibility: splits - with irina
dynamic and static stretching, strengthening, and breathing to reach a split! 3rd - 27th january tuesdays & thursdays, 8:30 - 10pm cost: 1000le before january 1st, 1200le after
reiki for mums - with ute
learn to soothe and heal your child through touch 15th - 16th january 10:30am - 2:30pm both days cost: 1700le
basic pranic healing workshop - with asmaa
learn and practice this no-touch energy healing system january 20th from 12:30pm - 6:30pm & january 21st from 12pm - 6pm cost: 1600le
eft intro session - with myrette
introduction to emotional freedom technique (eft), or 'tapping' 20th january 12:30pm - 4pm cost: 625le
eft level 1&2 training course - with myrette begin your certification process to become an eft practitioner 27th - 29th january 10am - 5pm each day cost: 4200le before january 12th, 4750le after
no.4 el nady st, maadi for full schedule, treatment info and booking osanawellness.com 010 1773 3770 joinus@osanawellness.com follow us for updates osanafamilywellness osanawellness
yoga families wholefood coffee massage kids acupuncture pilates therapies pregnancy postnatal garden OSANA-CairoEast-Januar72017.indd 1
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CAIROEASTMAG.COM
What’s up Cairo eAst
Wellbeing Schedules
Fibers calendar
Fitstop calendar
January SCHEDULE S U N D AY REFORMERS PILATES ZUMBA FOR KIDS SPINNING
T U E S D AY
M O N D AY 10:00 AM
PILATES
10:00 AM
REFORMERS PILATES
10:00 AM
06:00 PM
SPINNING
11:00 AM
ZUMBA FOR KIDS
06:00 PM
06:00 PM
KARATE FOR KIDS
05.00 PM
SPINNING
06:00 PM
KARATE FOR KIDS
06.00 PM
REFORMERS PILATES
07:00 PM
JUMPING FITNESS
08:00 PM
W E D N E S D AY
S AT U R D AY
PILATES
10:00 AM
SPINNING
11:00 AM
JUMPING
07.00 PM
SPINNING
10:00 AM
PILATES
08:00 PM
REFORMERS PILATES
11:00 AM
T H U R S D AY
Classes Are Subject To Change Without Prior Notice
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KARATE FOR KIDS
05:00 PM
KARATE FOR KIDS
06:00 PM
REFORMERS PILATES
07:00 PM
*Mixed Classes
Fitstop | M 0100 071 3436
What’s up Cairo EAST
Smart Art calendar
Art Schedules
What’s up Cairo EAST
5th Settlement
Caribou Coffee Egypt Address: Concord Plaza - Teseen (Road 90), 5th Settlement. Tel: 02 25364003 Instagram: @Cairobouegypt Facebook: @Caribou Coffee Egypt
Reaya Diagnostics Address: 5th settlement, Road 15, District 1, Building 76, New Cairo. Tel: 01001606050 01000083637-38 26180550-555
5th Settlement
Aeropostale Address: Cairo Festival City Mall, First Floor Aéropostale is a leading specialty retailer with over 1,000 locations across the U.S., Canada, and licensing partnerships in Asia, Africa, Europe, Mexico, the Middle East, and South America. Aeropostale and LIVE LOVE DREAM offer customers high quality fashion, accessories and footwear at extraordinary values.
What’s New Heliopolis
Caribou Coffee Egypt Address: Tivoli Dome - Omar Ibn El Kattab Street, AlMazah, Heliopolis. Tel: 02 25364003 Instagram: @Cairobouegypt Facebook: @Caribou Coffee Egypt Downtown Mall
Inca& Co Story-Telling Fabrics & Lifestyle Furnishings Address: Building S3 – Ground Floor, Store #S3.14. Tel: 0110 000 1106 CAIROEASTMAG.COM
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What’s up Cairo East
Community news
By Tati Hafez Heliopolis Brand on Wheels – Innovating ways to market your brand Brand It is a newly established company, behind Brand on Wheels – bringing innovate ways to market your own brand. It is currently introducing its yellow vintage VW to help you promote and launch a new product, as well as for events, or business awareness promotions. Start the experience! Email: branditcompany@gmail.com Box of Roses – 1st Roses concept florist A business born from a long love for roses, Box of Roses, is Cairo´s 1st roses only concept florist. They work with unique and exclusive Dutch roses to make more personal and elegant gifts for any occasion. Their custom designed packages are reinventing the typical bouquet and add a new feel to the classic gift of flowers. Address: 39, El Horreya Street, Heliopolis Tel: 02 2291 4800 or +2 0100 700 2510 Facebook & Instragram: @boxofrosesegypt M Collection Jewelry Select Jewelry ‘since 1923’ is collaborating with Melina Argyrio, to create M Collection: young, fresh and minimalist 18K gold designs, proudly handmade in Egypt. M Collection has a beautiful and funky men´s collection – making it the perfect Christmas gift! Address: 13, Road 233, Maadi Tel: 02 2520 3279 or +2 0122 788 8702 Facebook & Instragram: @mcollectionjewls
Maadi Celebrate your Child´s Birthday at Art Café A place for those who want to practice and appreciate art, Art Café has long been a hub for fostering a love of art. Arty Birthday is an original and creative idea launched by Art Café that combines art activities, kids, and a birthday party! Choose 4 art stations among the various options given; bake your own birthday cake and be sure to entertain your little guests in a relaxed and fun atmosphere. Address: 10b, Road 11, Maadi Tel: 0122 705 0753 Facebook & instragram: @artcafeegypt Matba5 Immy – Delicious oriental pastries at El Market El Market is a mini grocery shop selling artisanal food products created locally by small producers who maintain authenticity of ingredients, uniqueness and homemade cooking methods. Among a highly select range of products, you can find delicious oriental pastries from Matba5 Immy along with her special Jordanian olives and Olive Oil and Ajwa and Zaatar spices. Address: 36, Road 200, Maadi Tel: 0102 015 5599 Facebook: @elmarket – @ matba5immy New Cairo Gravity Code – Will make you jump! Jump! Great entertainment for the kids during holidays and also fun for the whole family - Gravity Code provides a safe, friendly environment for people of all ages and genders to engage in trampoline based activities. Don’t miss Egypt´s 1st indoor trampoline park. Address: 3 Skies Plaza, 90th Street (behind Americana Plaza) - 5th Settlement Tel: 0106 611 6733 Facebook & Instagram: @gravitycode.me CAIROEASTMAG.COM
i
ADDRESS BOOK Website: www.topshop.com
Mango
Cover
Website: www.shop.mango.com
Zara
eL Seed
Website: www.zara.com/eg
Address: 8 El Kamel Mohamed st, Zamalek Website: www.arttalks.com
Style Treasure
Cherine Chaafik
Facebook: Okhtein Website: www.okhtein.com
Email: cherineachafik@gmail.com Tel: 0100 383 8100
Real Estate 2017 Wadi Degla Tel: 19917
Website: www.inertiaegypt.com Tel.: 19655
Iwan
Website: www.iwangroup.org Tel.: 19338
New Giza
Website: www.newgiza.com Tel.: 16656
Palm Hills
Website: www. palmhillsdevelopments.com Tel.: 19743
Sodic
Sukoon
6
Tel: 16591 Website: www.sukoon.life
M Gardens - Trio Villas 2
Address: Plot 77- 90th street - 5th Settlement – New Cairo 2 Wadi El Nile Street – Mohandessien Tel: 19979
Garden Hills
Address: Al Omran Ext, Giza Governorate Tel: 0122 751 7085 Kuwadico Tel: 19814
Fashion Trends Accessorize
Website: www.uk.accessorize.com
Beymen
Facebook: Beymen Cairo Website: www.beymencairo.com
Bershka
Website: www.bershka.com/eg
Charles & Keith
Website: www.styletreasure.com
Okhtein
Beit Matta
32
Facebook: /beitmatta Website: www.beitmatta.com
Hugo Boss
Website: www.hugoboss.com
Inertia
Website: www.sodic.com Tel.: 16220
Zagh Jewellery
Topshop
Website: www.charleskeith.com/eg
Tods
Website: www.tods.com
Massimo Dutti
Website: www.massimodutti.com
Egyptian Designers Suki
Facebook: sukidesigns Instagram: @sukidesigns
Emmy’s
Heba Linens
City Stars: 02 248 02262 First Mall: 02 3568 5960 Zamalek-Degla Center: 02 273 63601 Sheikh Zayed Galleria 40: 0110 0900759
Markaz
Address: Omaret El Yamany Street Tel: 010 024 05857 Adress: Degla 1B, Street 199 Tel: 010 024 05858
Cotton Ball
Zamalek: 0114 7444 152
Malaika
42
Facebook: malaikaliens Instagram: malaikaliens Tel: 02 3914 0144 - 0128 3333 455
Nature Tex
Hotline: 19792 Facebook: sekemgroup
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Instagram: artemmydesign Facebook: Artemmydesigns
Norine Farah
Website: www.norinefara.com Instagram: norinefarah Facebook: Norine Farah Couture
Avalanche
Instagram: avalanchefashion Facebook: Avalanche
Plum Plu
Instagram: plum.plu Website: www.plumplu.com Facebook: plumplu
Jetro Tanis
Address: First Mall, 35 Giza Street, Tel: 02 35730609 Address: 32 Mohamed Anis Street, Zamalek. Tel: 02 27372555
s.a.d.a.f.a
Instagram: @s.a.d.a.f.a
Siwa Creations
Facebook: zaghltd. Instagram: Zaghjewellery Website: www.zagh.com Tel: 02 23598780 - 010 666 96968
Address: 17 Ahmed Heshmat St. Zamalek. Tel : 02 27373014 - 0100 1662716
APE
Address: 5 Hakim Attallah St. Manshiet Naser Website: www.ape.org.eg Tel: 012 2578 8328 - 0120 322 2181
Nuniz
Address: 24 Sharifa Dina St., Corner of Orabi, Maadi Facebook: Nuniz, By Nadia Zarkani Tel: 0102 0593614
Flavor Republic
Websit: www.flavor-republic.com/blog Instagram: @flavor_republic Facebook: flavorrepublic
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Rapid Transformation Therapy Selma Koehn
60
Address: Karma 1 Office Buildings 2nd Floor above Piraeus Bank, Sheikh Zayed, Tel: 0100 4000 777/8
Pregnancy Workout Hesham Khalil Tel: 01013005200
Diwan Bookstores
www.diwanegypt.com
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