BIOPAMA - GRAPHIC IDENTITY MANUAL
GRAPHIC IDENTITY MANUAL 1
BIOPAMA - GRAPHIC IDENTITY MANUAL
This BIOPAMA Graphic Identity Manual has been developed by Weaving Bridges Ltd. (www.weavingbridges.com) under the supervision of Dr. Jordi Surkin, GPAP Programme Officer, and the IUCN Communications team.
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BIOPAMA - GRAPHIC IDENTITY MANUAL
INDEX INTRODUCTION 3 1. LOGO 1.1 Composition 4 1.2. Meaning 4 1.3. Slogan and Acronym 5 2. LOGO SIZE 6 2.1. Proportions 7 2.2. Safety Area 7 3. LOGO COLORS 8 3.1. Logo in One Color Printing 9 3.2. Logo on Color Backgrounds 10 3.3. Logo on Photographs 12 4. INCORRECT LOGO USE 13 5. BIOPAMA LOGO WITH PARTNER LOGOS AND OTHER BRANDS 15 5.1. BIOPAMA Logo with Partner Logos 15 5.2. BIOPAMA Logo with Other Logos 16 6. TYPOGRAPHY 17 6.1. Main Typography 17 6.2. Secondary Typography 18 7. PHOTOGRAPHS 19 8. PAPER 19 9. BIOPAMA GRAPHIC IDENTITY IMPLEMENTATION 19 9.1. Stationary 20 9.1.1. Letterhead 20 9.1.2. Envelopes 21 9.1.3. Personal Business Cards 22 9.1.4. Folder 23
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2.Templates 24 9.2.1. Brochure 24 Obverse 24 Back 24 9.2.2. Publications 25 Front Cover 25 Back Cover 26 Credit Page 27 Simple Text Page 29 Text Page with Graphics 30 Examples on How to Use Color Successfully on Your Publications 31 9.2.3. Internal Report 32 Cover 32 Text Page 33 9.2.4. Banner 34 9.2.5. Power Point 36 Cover Slide 36 Section Slide 37 Text Slide 37 Text and Graphics or Pictures Slides 38 Closing Slide 38 Examples on How to Use Color Successfully on Your Slides 39
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BIOPAMA - GRAPHIC IDENTITY MANUAL INTRODUCTION The graphic identity manual for BIOPAMA is intended to give precise guidelines on how logo, colors and typography should be used in all informative and promotional communication materials to be developed in diverse countries where BIOPAMA is implemented. It is directed mainly to communications officers and technical field staff of the Program’s implementing institutions and partners as well as for graphic designers and publishers, who would have to follow the rules specified to ensure consistency on using the brand. This manual contains information on the use of the logo, design guidelines, the color palette, the font types to be used and other key resources. In addition, it includes templates in order to produce materials in-house, thus avoiding most of the time the need to hire external specialists. In case doubt, questions can be directed to: James Kemsey, person in charge of communication for the IUCN Global Protected Area Programme, e-mail address: james.kemsey@iucn.org.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 1. LOGO 1.1. Composition The BIOPAMA logo has been designed with a special font based on Aller Bold, in three colors: blue, green and brown, and it is composed of two parts: Acronym and Isotype.
Identifying isotype
Acronym of the Program
Different versions of the logo can be found in Annex 1.
1.2. Meaning In English the Acronym, BIOPAMA, means Biodiversity and Protected Area Management Programme. The isotype replaces the “O” of BIOPAMA; it represents planet Earth and the biodiversity of different regions of Africa, Caribbean and the Pacific, in which the Program works. The “O” also shows some iconic species of these regions. All these elements, even the icon of the human being, are in proportion and equal sizes, symbolizing how important each one of them is for achieving BIOPAMA’s objectives and a protected planet.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 1.3. Slogan and Acronym The logo will be able to be used either with the slogan or without it.
Developing Capacity for a Protected Planet
Developing Capacity for a Protected Planet
The logo can also be used either with the acronym disaggregated or without it.
Biodiversity and Protected Areas Management Programme
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BIOPAMA - GRAPHIC IDENTITY MANUAL 2. LOGO SIZE The stroke widths, the letter spacing, and the size relationships of the logotype components have been carefully developed, and they should not be altered or recreated. The size of the logo can vary as long as the proportion among the elements is maintained. It is recommended that you avoid reductions smaller than 1.2 cm in height, otherwise its legibility would be compromised. 10 cm 2 cm
Standard size
5,5 cm
1 cm
Minimun size
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BIOPAMA - GRAPHIC IDENTITY MANUAL 2.1. Proportions Keep a proportion from 2 units in height by 10 units of length.
2.2. Safety Area
2 units
To ensure visibility and provide adequate spacing between the logo and other design elements, a minimum spacing required around the logotype is the equivalent of half of the height of the letter “B� in BIOPAMA.
10 units
Safety area 1 unit = 1 cm
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BIOPAMA - GRAPHIC IDENTITY MANUAL 3. LOGO COLORS In BIOPAMA graphic identity, the use of color is crucial. The full color logo should be used whenever possible. However the logo has been designed to be printed in three colors, it is flexible so it stands out just as effectively in black and white. Below are the official colors of the logo and their compositions in different color spectra:
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R 100 G 154 B 178
R 162 G 90 B 40
R 114 G 145 B 60
C 40 M 0 Y 0 K 35
C 30 M 70 Y 100 K 15
C 60 M 26 Y 100 K 7
BIOPAMA - GRAPHIC IDENTITY MANUAL 3.1. Logo in One Color Printing The use of a single color logo is suitable only when color printing is not possible.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 3.2. Logo on Color Backgrounds The BIOPAMA logo must be used in full color version in both light and dark backgrounds.
When it is a bright color background, the logo should be used with a white outline.
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BIOPAMA - GRAPHIC IDENTITY MANUAL Also use a white outlined logo if the background is any isotype color (green or brown).
Although not recommended, when it is used a light blue background, such as the blue which is part of the BIOPAMA color palette, the logo should be used with brown letters.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 3.3. Logo on Photographs When used on photographs or textured or patterned backgrounds, the white outlined full color logo should be used to provide contrast.
White outline around the logo
HOWEVER, BACKGROUND IMAGES AND COLORS SHOULD BE AVOIDED IF THEY MAKE THE BIOPAMA LOGO DIFFICULT TO READ OR IF THEY ARE DISSONANT. SELECT PHOTOGRAPHS AND COLORED BACKGROUNDS THAT PROVIDE SUFFICIENT CONTRAST WITH THE COLORS OF THE LOGO TO PRESERVE ITS INTEGRITY.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 4. INCORRECT USE OF LOGO The guidelines below will help to use the logo effectively. Be sure to give the logo its own space and avoid grouping it too closely with other graphical elements.
Do not invert
Do not distort horizontally
Do not add shadow
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BIOPAMA - GRAPHIC IDENTITY MANUAL
Do not change the relationship of the elements
Do not distort vertically
Do not fill the symbol with any picture
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BIOPAMA - GRAPHIC IDENTITY MANUAL 5. BIOPAMA LOGO WITH PARTNER LOGOS AND OTHER BRANDS 5.1. BIOPAMA Logo with Partner Logos The BIOPAMA logo should not appear next or alongside logos of partner organizations (donors and implementers). In the various materials produced by BIOPAMA, the logo must be placed prominently if possible, in a preferential position and a larger size than these other logos (see templates). The specific rules for the use of each partner logo must always be considered. Partner logos and their rules can be found in the branding document, “Guidance Notes BIOPAMA Communications”. Implementing partners’ logos, IUCN, EC-JRC, the ABS Initiative, should appear in equal size and proportions. The recommended placement for these logos is the bottom or at the end of any communication material and should always be preceded by the text: “BIOPAMA is implemented by:”. As defined by their rules, the donor logos, ACP and EU, should appear prominently on all communications materials (see Publication cover). Underneath these logos there should always be the text: “An initiative of the ACP Secretariat, funded by the European Union“. Depending on the product, the logos of the implementing and donor partners can be used in the following ways:
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BIOPAMA - GRAPHIC IDENTITY MANUAL Example 1
An initiative of the ACP Secretariat, funded by the European Union Implemented by:
Example 2 Implemented by:
An initiative of the ACP Secretariat, funded by the European Union
5.2. BIOPAMA Logo with Other Logos When the BIOPAMA logo appears with logos of other organizations or programs, all logos should be approximately the same size and proportion. Be sure to follow the instructions on the minimum size and the safety area of the logo in this guide.
Â
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BIOPAMA - GRAPHIC IDENTITY MANUAL 6. TYPOGRAPHY 6.1. Main Typography The BIOPAMA main family font is Aller, selected for its simplicity and clarity. It is the main font for titles, subtitles and texts. Aller Bold is used in BIOPAMA logotype, and it is also used for stationery basic documents.
ALLER (REGULAR) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ALLER (BOLD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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BIOPAMA - GRAPHIC IDENTITY MANUAL 6.2. Secondary Typography The Century Gothic family is the secondary font. It can be used together with Aller in large documents, especially in texts of brochures, books, banners, etc.
CENTURY GOTHIC (REGULAR) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 CENTURY GOTHIC (BOLD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 CENTURY GOTHIC (ITALIC) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Both typographies, in PC and Mac formats, can be found in Annex 2.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 7. PHOTOGRAPHS Generic pictures may be used to produce any BIOPAMA communications materials. The GPAP has a library of photos that you can use for this purpose or you may choose to use a photo from the field that shows local scenery, or a combination of both. If new images are selected, they must: • Have the greatest beauty possible. • Have a professional quality: High-resolution, properly sized, CMYK and pressready. • Represent BIOPAMA initiatives and themes. • BIOPAMA partners must have full, documented rights to use the image. • Be properly credited. Under the caption, place the word “Photo” followed by the photo author’s name (e.g. Sydney Harbor National Park. Photo: David Finnegan). If there is not an individual’s name, credit should be given to the organization or company that provided the photo.
8. PAPER Whenever possible, the recommended paper for any BIOPAMA communications material is a Forest Stewardship Council, FSC or SFI, Certified paper with the highest percentage of post-consumer fiber that can be obtained.
9. BIOPAMA GRAPHIC IDENTITY IMPLEMENTATION In order to create a cohesive look and feel for the BIOPAMA programme, and to support a unified communications effort, we have created a series of samples and templates. When using or replicating the templates, please follow these rules of thumb and use all important elements identified in this manual. You can choose different colors (from the official ones), graphics (see Annex 3) and photographs on each material to enhance these templates.
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.1. Stationary All stationary materials (letterhead, envelopes, business cards and folder) must respect the graphic identity of the Program and utilize the BIOPAMA logo. However, the contact information listed on each material should be adapted depending on the needs of each partner or who is producing these materials.
9.1.1. Letterhead Paper format: A4 1,5 cm 7,5 cm
Name of partner institution Partner’s address Tel xxxx Fax xxxx E mail address web page
0,5 pt 1,5 cm Aller, 9 pt
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.1.2. Envelopes
Format: 23 x 10 cm
0,5 cm 0,5 cm
10 cm
6 cm
Name of partner institution Partner’s address Tel xxxx Fax xxxx E mail address web page
0,5 pt
0,5 cm
23 cm Aller, 9 pt
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.1.3. Personal Business Cards If necessary, in addition to presenting the BIOPAMA Programme on the front of the cards, on the back you can display information of the partner institution using its own graphic style. Format: 9 x 5 cm
Obverse 0,3 cm
Aller regular, 10 pt Aller bold, 10 pt
0,3 cm
Name TITLE Name of partner institution Partner’s address Tel xxxx Fax xxxx E mail address web page
9 cm Aller, 6 pt
Back
Own partner institution graphic style
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5 cm
5 cm
0,5 pt
BIOPAMA - GRAPHIC IDENTITY MANUAL 9.1.4. Folder Make sure all logos and contact information are always placed on the back cover of this material. The images on the front cover (photo and silhouettes) are only indicative and may be changed as necessary. Format: A4
Developing Capacity for a Protected Planet
An initiative of the ACP Secretariat, funded by the European Union
The BIOPAMA programme is implemented by:
International Union for Conservation of Nature BIOPAMA (Biodiversity and Protected Area Management) Rue Mauverney 28 CH-1196 Gland, Switzerland Tel: +44 1223 277 894 Fax: +44 1223 277 175 biopama@iucn.org www.iucn.org/biopama
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2. Templates (See Annex 4) The templates presented below, are the basis for each partner to develop their own communications materials. The templates have some fixed elements like the EU disclaimer, while others are intended to be changed, such as photos, texts, silhouettes and background colors. Feel free to use these resources to create the best possible communications materials. Brochure, Publication and Banner templates files are designed with Adobe InDesign CS5.5 and presented in Indesign Markup format (.IDML) so you can recover these files in any In Design version, older or newer. The Internal Report is a Word document and the Power Point file is a PPT one.
9.2.1. Brochure Format (open): 63 x 25 cm
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International Union for Conservation of Nature BIOPAMA (Biodiversity and Protected Area Management) Rue Mauverney 28 CH-1196 Gland, Switzerland Tel: +44 1223 277 894 Fax: +44 1223 277 175 biopama@iucn.org www.iucn.org/biopama The BIOPAMA programme is implemented by: IUCN, EC-JRC and the multi-donor ABS Initiative of GIZ
“This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of the Global Protected Areas Programme-IUCN and can in no way be taken to refl ect the views of the European Union.� Photo credits: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. An initiative of the ACP Secretariat, funded by the European Union
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2.2. Publications Front Cover The donors’ logos can only be placed on the front cover, as per their own rules. Format: A4
Lorem ipsum dolor sit amet (title) Lorem ipsum dolor sit amet (subtitle) Author
Place here any additional information of publication
An initiative of the ACP Secretariat, funded by the European Union
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BIOPAMA - GRAPHIC IDENTITY MANUAL Back Cover The implementing partners’ logos go on the back cover. Considering that the content of a publication is information developed within the BIOPAMA Programme, the back cover shows the main office’s contact information (IUCN’s).
International Union for Conservation of Nature BIOPAMA (Biodiversity and Protected Area Management) Rue Mauverney 28 CH-1196 Gland, Switzerland Tel: +44 1223 277 894 Fax: +44 1223 277 175 biopama@iucn.org www.iucn.org/biopama
Implemented by:
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BIOPAMA - GRAPHIC IDENTITY MANUAL Credit Page If possible, you should respect all the elements listed below, especially the disclaimers, which should have a prominent place on the credit page. It is highly important to always include the following EU disclaimer on the credit page and follow EU guidelines for use of disclaimers. “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of <name of the author/contractor/implementing partner/ international organization> and can in no way be taken to reflect the views of the European Union.”
Other partners’ disclaimer can also be used if needed. Besides in this page, appropriate crediting should be given to the partner/s who produced the study by placing its logo next to BIOPAMA logo and a text about this partner. For all disclaimers, logos and descriptive texts established by donor and implementing partners, please refer to the “Guidance Notes BIOPAMA Communications”.
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BIOPAMA - GRAPHIC IDENTITY MANUAL
Disclaimer EU: â&#x20AC;&#x153;This publication has been produced with the assistance or the European Union. The contents of this publication are the sole responsibility of <name of the author/contractor/implementing partner/international organization> and can in no way be taken to reflect the views of the European Unionâ&#x20AC;? Disclaimer 2: Lorem ipsum dolor sit amet. Published by (Place here BIOPAMA logo and partner institution logo)
partner institution logo About BIOPAMA Lorem ipsum dolor sit amet About Partner institution Lorem ipsum dolor sit amet
Acknownledgment (to special contributions and donors) Lorem ipsum dolor sit amet Copyright Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Citation Lorem ipsum dolor sit amet ISBN Lorem ipsum dolor sit amet
Photo credits Lorem ipsum dolor sit amet Designed and printed by Lorem ipsum dolor sit amet Download from (URL web site) Lorem ipsum dolor sit amet
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BIOPAMA - GRAPHIC IDENTITY MANUAL Simple Text Page
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BIOPAMA - GRAPHIC IDENTITY MANUAL Text Page with Graphics
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BIOPAMA - GRAPHIC IDENTITY MANUAL Examples on How to Use Color Successfully on Your Publications
Lorem ipsum dolor sit amet (title) Lorem ipsum dolor sit amet (subtitle) Author
International Union for Conservation of Nature BIOPAMA (Biodiversity and Protected Area Management) Rue Mauverney 28 CH-1196 Gland, Switzerland Tel: +44 1223 277 894 Fax: +44 1223 277 175 biopama@iucn.org www.iucn.org/biopama
Place here any additional information of publication Implemented by:
An initiative of the ACP Secretariat, funded by the European Union
Lorem ipsum dolor sit amet (title) Lorem ipsum dolor sit amet (subtitle) Author
International Union for Conservation of Nature BIOPAMA (Biodiversity and Protected Area Management) Rue Mauverney 28 CH-1196 Gland, Switzerland Tel: +44 1223 277 894 Fax: +44 1223 277 175 biopama@iucn.org www.iucn.org/biopama
Place here any additional information of publication Implemented by:
An initiative of the ACP Secretariat, funded by the European Union
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2.3. Internal Report Since this is a document intended to inform to BIOPAMA management and partners about the progress of the program, there is no need for credits or a disclaimer. However, if this report is to be made public (physically or virtually), then the EU disclaimer must be placed on the back cover. Other disclaimers can be also used if needed.
Cover Format:A4
partner institution logo
Place title here Place subtitle here
From: To:
Date:
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BIOPAMA - GRAPHIC IDENTITY MANUAL Text Page
BIOPAMA
Place report title here
Title Subtitle Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna Ut enim ad minim veniam, quis nostrud exercitation ullamco. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
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Place date here
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BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2.4. Banner Format: 1 x 2 mts
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat sunt in culpa qui officia deserunt.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat sunt in culpa qui officia deserunt.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
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Implemented by:
Implemented by:
An initiative of the ACP Secretariat, funded by the European Union
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An initiative of the ACP Secretariat, funded by the European Union
BIOPAMA - GRAPHIC IDENTITY MANUAL
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat sunt in culpa qui officia deserunt.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat sunt in culpa qui officia deserunt. Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet Implemented by:
Implemented by:
An initiative of the ACP Secretariat, funded by the European Union
An initiative of the ACP Secretariat, funded by the European Union
35
BIOPAMA - GRAPHIC IDENTITY MANUAL 9.2.5. Power Point There are many slide layout options available in this template, designed for various combinations of text, images and graphics. To use the PPT template, make sure not to work on the Master Slide but on a copy and set your view mode to â&#x20AC;&#x153;Normalâ&#x20AC;? before starting.
Cover Slide
Click for title Click for subtitle
Biodiversity and Protected Areas Management Programme
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BIOPAMA - GRAPHIC IDENTITY MANUAL Section Slide
Click for text
CLICK FOR TITLE
Text Slide
Click here for title • Click here for text
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BIOPAMA - GRAPHIC IDENTITY MANUAL Text and Graphics or Pictures Slides
Clic here for title
6
Click here for text
5 4
1
3
2
2
3
1 0 A
B
C
D
Closing Slide
Clic here for text
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BIOPAMA - GRAPHIC IDENTITY MANUAL Examples on How to Use Color Successfully on Your Slides
Click for title Click for subtitle
Biodiversity and Protected Areas Management Programme
Click for title Click for subtitle
Biodiversity and Protected Areas Management Programme
39
BIOPAMA - GRAPHIC IDENTITY MANUAL
An initiative of the ACP Secretariat, funded by the European Union Implemented by:
40