Celebrate Weddings Winter 2023

Page 34

An In-depth Look at the Expected 2024 Floral Trends WITH LAUREN BERCIER AND LAKEN SWAN OF SOMETHING BORROWED BLOOMS

With wedding planning underway for many 2024 weddings, there’s definitely a few trends we can say with confidence we’re going to see, but chief among them are some different approaches to florals then we’ve seen in the past. Namely, more sustainable choices, which could result in more floral rentals or biodegradable floral arrangements. The CoFounders of Something Borrowed Blooms, Lauren Bercier and Laken Swan are dishing on that and more, telling us that other expected trends include unique color palettes of bold color combinations, monochromatic bouquets to “create a sophisticated and cohesive look,” and an emphasis on texture, “such as soft petals, feathery foliage, and intricate blooms [to] add depth and visual interest to arrangements.” These trends are expected to bring attention to wildflowers, blossom branches and flowers with striking colors, like pink, purples, and blues, Bercier and Swan tell us. “A bold color design trend is color blocking. This is accomplished by designing floral arrangements that have like-colored florals grouped together, juxtaposed with a grouping of lighter or contrasting colored florals.” 33 CELEBRATE WEDDINGS


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