Business mag/directory, June 2019

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BUSINESS EAST

Mag/Directory

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JUNE 2019 No. 2

Business Tips From Warren Buffett

Move in silence.

Only speak when it’s time to say checkmate.

Claudia Coetzer:

‘Success Has No Boundaries’

PULVENIS PLUMBERS Gas

All our installations not only meet, but exceed expectation on specifications.

Installations, Inspections, Servicing and

Plumbing

* Geysers * Bust pipes * Drainage * Blocked drains * Water & sewage * Reticulation * Bathroom & kitchen renovations

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QUOTES

Francis Pulvenis 083 229 2705

GAS

For all installations of...

* Gas Hobs * Stoves * Water Heaters * Fire Places & Braais

francis@fpfirecontrol.com Certificates of Compliance We offer Certificates of Compliance (CoC) on all installations.

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Business Of The Month For more on ICS visit www.integritycontrol.co.za

Claudia Coetzer

By Angela Bekiaris

S

Success Has No Boundaries

TARTING a business is never easy, but it is possible. Just ask Claudia Coetzer, owner of Integrity Control Systems (Pty) Ltd. “Fourteen years ago, with my back against the wall, no job and no income, I started ICS. I didn’t have a perfect business plan but I had given deep thought to the basics and I knew I had the motivation to succeed. I had decided that failure was no option, and looking back today, I vividly recall the long hours, the tears, the sacrifice and the taste of success. Today I employ 18 people.

ICS is a specialist supplier of tamper-indicative seals and security packaging.

“Think vehicle doors, shipping containers, cash canisters, examination papers and ballot boxes,” explains Claudia, who adds, “These innovative things are all around us and more complex than the layman perceives.

We deal with world-class manufacturers in 12 countries across the world and currently supply over

600 customers in South Africa and sub-Saharan Africa.”

When it comes to the fundamentals of starting a business, Claudia says, “The vintage four Ps of marketing still hold true today: product, place, promotion and price. Digital media has radically changed the marketplace so before you decide to start a business, dedicate a lot of time to mapping your target market, conducting market segmentation and figuring out why someone will choose YOU and your product or solution over something similar.”

Running ICS has been an exhilarating journey of self-discovery, growth, tears, achievement and fun, says the ICS founder, who adds, “I am proof that you don’t need an MBA to run a successful business. You need a wellresearched good idea, a worthwhile market, and a huge dose of dedication and grit.”

Offering some advice to those starting out, she says, “Never stop learning

and don’t be scared to find mentors, to reach out and ask for help. One day you may become that expert that others turn to. Never lower your standards, but at some point, as your business grows, you will need to employ others. They will never do the job just like you do, but you need to trust and let go a little.

Empowering others to act, against the backdrop of clear instructions, concise communication and sincere faith in their abilities, will enable them to spread their wings and will ultimately free you up to do what you do best.” As for where she sees herself in 10 years, Claudia says, “The future is bright. I intend to diversify into related technologies, and envisage the sustained growth of our brand.

Where we have developed specialist expertise, certain strategic acquisitions are identified to consolidate our offering and growing my team to reach new heights is still a priority thrill.”

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Did You Know? * Warren Edward Buffett, 88, was born on August 30, 1930. * He is an American business magnate, investor, speaker and philanthropist who serves as the chairman and CEO of Berkshire Hathaway. * As of 2019 his net worth is $86.4-billion (about R1.2-trillion!) making him the third-wealthiest person in the world. * In his first business ventures Buffett sold chewing gum, Coca-Cola bottles, and weekly magazines door to door.

He also worked in his grandfather’s grocery store. He made money delivering newspapers, selling golf balls and stamps while still in school.

have been GREEN certified by the Green Building Council of South Africa.

Excellent Tips From Warren Buffett On earning:

“Never depend on single income. Make investment to create a second source.”

On spending:

“If you buy things you do not need, soon you will have to sell things you need.”

On savings:

“Do not save what is left after spending, but spend what is left after saving.”

On taking risks:

“Never test the depth of river with both feet.”

On investment:

“Do not put all eggs in one basket.”

On expectation:

“Honesty is a very expensive gift. Do not expect it from cheap people.”

Mail us and tell us about your business.

We support all businesses, big or small.

Take Note!

“Always deliver more than expected.”

– Larry Page, co-founder of Google

Mark Wahlberg

See this guy? * Got hooked on drugs at 13. * Dropped out of school. * Went to prison at 16. * Initial fame as musician and model was short-lived.

– But he reinvented himself as an A-list actor.

Legends never quit!

Tip!

Whatever you’re thinking, think bigger.

Big business helps small business grow.

How, you ask?

For every FULL-PAGE AD taken in East Business Mag/ Directory we will give four small businesses a FREE AD. And to help them out even more, we’ll look at their enterprise and advise them on how to take it to the next level.

Let’s stand together and grow together!

www.apcpublishers.co.za

Saying: “I want to see what happens if I don’t give up.”

Saying:

Seek respect, not attention. It lasts longer.

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Cover Main: R5 000 Cover Small: R4 000 Inside Cover: R3 000 Inside Back Cover: R3 000 Back Cover: R3 500 Half page: R1 300 Print run: 5 000 copies distrubuted at stores, businesses, homes and at robots around the East Rand.

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Five Small Business Ideas!

E

VER dreamt of working for yourself?

It’s not easy out there, but we at East Business Mag/Directory believe in standing together and making it work. We help you network and, through our magazine, push you to realise your potential.

Here are five business ideas.

1. Virtual Or Personal Assistant — This is a well-paying business opportunity online and offline respectively, while virtual assistants enjoy freedom, getting to choose their working hours and hourly pay rates. Perfect for moms who are still busy doing school trips! You could

also offer to handle a business’ social media accounts: Twitter, Facebook, Instagram, etc.

2. Mobile Hair And Beauty — Pamper your clients in their home or office. Don’t just offer to do their hair – come up with packages like hair, beauty and nails.

Your being mobile allows your clients the comfort and privacy of their own home or workspace while saving you a lot in rent.

3. Electronics Repair Services — This is an area of the market that is only set to grow – and rapidly – as technology continues to expand in computing, phones, cameras, televisions, and the like.

4. Grocery Delivery — Start a grocery delivery service in your area. This

service is high on demand, as people are generally too busy to run all their small errands themselves.

Don’t stop at groceries, though; offer to do other tasks, like picking up dry cleaning or taking pets to the vet. The list is endless!

5. Gardening And Lawn Care — This is one service that is definitely needed in the East, where a drive past homes will reveal many a front garden in desperate need of some love. Offer to mow the lawns and keep flower beds tidy for a set amount every month; you’ll be surprised at how many people bite.

Look out for more small business ideas in our next issue!

PULVENIS PLUMBERS Gas

All our installations not only meet, but exceed expectation on specifications.

Installations, Inspections, Servicing and

Plumbing

* Geysers * Bust pipes * Drainage * Blocked drains * Water & sewage * Reticulation * Bathroom & kitchen renovations

FREE QUOTES

Francis Pulvenis 083 229 2705

GAS

For all installations of...

* Gas Hobs * Stoves * Water Heaters * Fire Places & Braais

francis@fpfirecontrol.com Certificates of Compliance We offer Certificates of Compliance (CoC) on all installations.