CFCC Brand Identity and Style Guide

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BRANDIDENTITYANDSTYLEGUIDE

COLOR PALETTE:

RGB 0,71,127 HEX #00477F

RGB 0,173,239 HEX #00ADEF

RGB 173,175,178 HEX #ADAFB2

RGB 255,190,54 HEX #FFBE36

RGB 255,255,255 HEX #FFFFFF WHITE RGB 0,0,0 HEX #000000 BLACK

PRIMARY FONT(S):

PROXIMA NOVA LIGHT

PROXIMA NOVA REGULAR

PROXIMA NOVA SEMIBOLD

PROXIMA NOVA BOLD

PROXIMA NOVA BLACK

SECONDARY FONT:

CAVEAT

NAME VARIATIONS: CAPE FEAR COMMUNITY COLLEGE CFCC

SEA DEVIL BLUE CYAN LIGHT GREY
CANARY YELLOW

BLACK LOGOS:

LIGHT GREY LOGOS:

WHITE LOGOS:

LOGOS W/ BACKGROUNDS:

DO NOT USE:

DON’T ALTER, CROP, SKEW,OUTLINE, DISTORT OR RECREATE THE LOGO IN ANY WAY.

DON’T USE THE FULL-COLOR LOGO ON A BUSY BACKGROUND OR LOW CONTRAST PHOTO.

DON’T DISPLAY THE LOGO NAME WITHOUT THE NAUTILUS.

DON’T USE THE FULL-COLOR LOGO ON THE PRIMARY COLOR BACKGROUND.

DON’T REARRANGE THE NAUTILUS FROM ITS ORIGINAL POSITION IN THE LOGO.

DON’T CHANGE THE LOGO COLOR.

SEA DEVIL/RAY VARIATIONS: WHITE SEA DEVIL/RAY:

DO NOT USE:

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