Franchising USA May 2017 5#7

Franchising usa T he ma g a z ine for franchisees

VOL 05, ISSUE 7, MAY 2017

$5.95 www.franchisingusamagazine.com

SPECIAL AUTOMOTIVE FRANCHISING FEATURE

LATEST NEWS

FASTSIGNS STAKES ITS CLAIM ON INTERNATIONAL STAGE

FINANCIAL ADVICE FROM THE BANKS

THE GATHERING STORM IN RETAIL TOP LAWYERS’ ADVICE

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

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Our Franchise

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This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

Franchising usa T he ma g a z ine for franchisees

FRANCHISING USA VOLUME 5, ISSUE 7, 2017 president:

Comments

Colin Bradbury. colin@cgbpublishing.com

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

advertising: Vikki Bradbury. vikki@cgbpublishing.com

Editorial Department: managing editor: Diana Cikes editor@cgbpublishing.com

Editorial team: Gina Gill Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: Fastsigns

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Welcome to the May issue of Franchising USA. We’re excited to be attending this year’s International Franchising Expo taking place in New York from June 15-17th.

Be sure to join us and thousands of other entrepreneurs and take advantage of this opportunity to meet face-to-face with over 400 proven franchise opportunities and make some valuable connections.

To help you get prepared for the event, we’ve packed this issue with plenty of valuable tips, advice and inspiring stories of entrepreneurs who are reaping the rewards of their hard work and making a difference in their communities.

On the Cover is FASTSIGNS, a leading sign, graphics and visual communication franchise that is now Staking Its Claim on the International Stage after a recordbreaking 2016. Turn to page 10 to learn how the brand plans to build on its momentum and forge ahead with robust expansion plans across the globe.

Our Veterans Supplement this month features sweetFrog on the Cover, a

family-oriented frozen yogurt and dessert franchise that was founded with the intention of being “a good neighbor, to give kids and their families a safe haven where they could come in and enjoy a great dessert and be supported as a member of the community,” explains the Director of Franchise Marketing and Development, Shemar Pucel. Read about the brand’s plans to open locations on select military bases and how it plans to bring more veterans on board.

Automotive Franchising is Back, according to our industry expert Christopher Conner in our Special Feature on Automotive Franchising.

Learn what it takes become a successful auto industry franchisee and learn more about this profitable industry that is on a steady upswing.

I hope you enjoy this issue. Don’t forget to register for this year’s International Franchise Expo and be sure to come visit us at booth #573.

Happy reading!

“Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.”

- Raymond Arroyo

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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contents

may 2017

On the Cover 10 Cover Story: FASTSINGS Stakes Its Claim

on International Stage

21 Special Automotive Franchising Feature

12

40 The Gathering Storm in Retail

In Every Issue

16

6

What’s New!

Announcements from the industry

24

Automotive Franchising Feature Article

43 Veterans Supplement

News and Information for Veterans in Franchising

57

A-Z Directory

Focus

14

24

The Interface Financial Group

Expert Advice 12 The Perks of Partnering with a Celebrity

Kyle Zagrodsky, Managing Member and CEO, OsteoStrong

16 Why You Need Your FDD Reviewed

David Scott Levaton, Esq., Founder of Franchise Legal Support

40 The Gathering Storm in Retail

28 Franchising USA

George Knauf, Senior Franchise Business Advisor, FranChoice

54 Start With Your Story: How All Franchise Marketing

Stems From Strategic Messaging

Matthew Jonas, President, TopFire Media

32 AUTOMOTIVE FEATURE On the Cover 32 Automotive Franchising is Back 30 Midas Franchisee Builds on Stellar Reputation for Service 34 What Does It Take to Become a Successful Auto

Industry Franchisee?

34

In Every Issue 22 Feature News 24 Feature Article Focus 30 Midas

36

Expert Advice 28 Building a Lasting Relationship with Marketing Partners

Derik Beck, VP of Digital Marketing, Cottman Transmission and

Total Auto Care

32 Automotive Franchising is Back

Christopher Conner, President, Franchise Marketing Systems

34 What Does It Take to Become a Successful Auto Industry

40

Franchisee?

Rick Bisio, A Franchise Coach

36 Social Media Management: The Key to Building Your Brand

Alexi Venneri, Co-founder and CEO, Digital Air Strike

54 Franchising USA

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what’s new!

Clean Juice Awards Fifty Franchise Units Across The Country First and Only Organic Juice Bar Franchise Continues Rapid Growth While Proving Major Appeal of Juice Bar Concept Clean Juice, the first and only USDA certified organic juice bar franchise,

announced a rapid expansion, with 50

franchise units awarded to date. The first franchise location opened in Tampa, Florida on March 18, 2017, and the

franchise is expected to open in seven additional states this year.

Clean Juice’s rapid growth is a result of the brand’s popularity within the communities its stores are located in. The brand’s concept appeals to current customers, who, being intrigued by the juicing lifestyle, decide to become franchisees themselves.

“Developing Clean Juice with my wife has been the most rewarding experience,” said Landon Eckles, Co-Founder and CEO of Clean Juice. “As we continue to grow, we’re thrilled to bring the benefits of organic produce to communities across the country.”

Tony Robbins partners with

Internationally renowned life and business strategist Tony Robbins has partnered with wellness franchise OsteoStrong to aggressively grow the brand domestically and internationally.

OsteoStrong is a revolutionary wellness system that leverages clinically researched osteogenic loading technology to help people of all ages and fitness levels enhance bone health, balance, overall

Franchising USA

strength, and posture in just seven minutes per week.

Osteogenic loading is a brief set of highly controlled, acute impact events that are

clinically proven to increase healthy bone density and muscle tissue growth.

Clean Juice’s flagship location in Charlotte, North Carolina opened in 2015 and achieved $1.1 million in sales within the first year. With the brand’s growth, Clean Juice predicts it will award closer to 100 units by the end of its second year in business.

The franchise will expand in Texas, North Carolina, South Carolina, Florida, Louisiana, Pennsylvania, Arizona and Michigan in 2017 and early 2018, with more states to follow. www.cleanjuicebar.com

of a holding company comprised of more than 30 privately held businesses with combined sales exceeding $5 billion a year.

Robbins and his wife tried first generation osteogenic loading technology years ago and were blown away by the results.

OsteoStrong recently redesigned and filed for patents for the next generation of equipment, and when Robbins tried it in Albuquerque, N.M. and read the latest research, he wanted to be part of the movement.

Robbins is a New York Times #1 best-

OsteoStrong has more than 60 franchisees sold with 40 units in 14 states and will open a location in Spain in 2017.

philanthropist. He is also the chairman

www.osteostrong.me

selling author, international speaker, and

Tide Dry Cleaners Celebrate Grand Opening Tide Dry Cleaners – the fourth largest dry cleaning brand in the U.S., by number of locations, and one of the fastestgrowing dry-cleaning franchise businesses in the country – recently celebrated the grand opening of its 50th location in Columbus, Ohio.

With 50+ locations and growing, Tide Dry Cleaners remains passionate about its mission: To help our Guests be at their best so they’re ready to take on the world. “Our commitment to quality, service and convenience – coupled with our continued growth nationally – we, too, are ready to take on the world,” said Thomas Flaherty, President & CEO, Agile Pursuits Franchising, Inc. “50 locations in any franchised business is a very special milestone. It’s the point at which prospective franchisees, lenders, landlords, suppliers and the franchise industry look at your model as being very well tested. We look forward to continuing to serve our Guests and Franchisees as we continue to grow at a significant pace.” www.tidedrycleaners.com

BareBones WorkWear® Founder Earns CFE Designation Sacramento’s BareBones WorkWear® Founder and CEO, Stu Nelson, has earned the distinguished designation of Certified Franchise Executive (CFE). The title is a highly regarded symbol of leadership and accomplishment.

The premiere certification program in the industry requires a rigorous immersion in the comprehensive course of study in

franchise management. The program is offered by The Institute of Certified Franchise Executives, the academic branch of the International Franchise Association (IFA). The formal CFE graduation was held at IFA’s 2017 convention in Las Vegas.

The program is intended to enhance a franchise professional’s

awareness of the industry’s complexities and integrity. Meeting the requirements of the program and completing the course of

study leads to the CFE designation. The CFE is recognized as the premiere certification program in franchising.

Remarkably, Nelson completed the program in under one year.

He was required to attend a series of educational seminars and

workshops sponsored by the Institute while carrying on his retail and franchising responsibilities. franchiseretailstore.com

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what’s new!

Seasoned Commercial Real Estate Investor to Bring CoreLife Eatery to New Markets

Mosquito Squad Launches New Florida Territory Mosquito Squad, the largest and most trusted mosquito and tick control franchise in North America, announced the launch of its newest location in the Sunshine State.

CoreLife Eatery has recently announced that Lexington, Kentucky as well as Cincinnati and Dayton, Ohio will be the newest homes for CoreLife Eatery.

The active lifestyle restaurant will once again be expanding into at least three new cities with the announcement of its 18- restaurant deal with Jacqueline Mansfield of Miami, Florida.

Mansfield has confirmed she will open at least three CoreLife Eatery restaurants this year. The first to open will on Houston Road in Florence, Kentucky, a part of the Cincinnati/Northern Kentucky metropolitan area. Then, Mansfield will turn her focus to The Summit at Fritz Farm, the East Coast’s newest premier retail facility for 2017 located in Lexington, Kentucky. CoreLife Eatery will open its doors there at the end of July and will represent the most prime real estate location that a CoreLife Eatery is located to date.

In November, CoreLife Eatery will open in Centerville, Ohio, a suburb of Dayton.

“I truly love what CoreLife Eatery stands for, we all need to eat healthier and improve what we put into our bodies. The energy, culture and ambiance of the brand all combine for a guest experience that is second to none,” commented Jacqueline Mansfield.

With greens, grains and bone broth as basic building blocks, CoreLife Eatery focuses on food first through high-level customization of menu items. Simultaneously, there is great profit potential because of the simplicity of their ingredients and the end-to-end use of all vegetables, proteins and add-ons. Dressings, broths and beverages are made from scratch every day in each location so there is a noticeable differentiation from other dining alternatives. www.eatatcore.com

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Owned by husband and wife team Brad and Christina Marshall, Mosquito Squad of Melbourne-Port Saint Lucie will provide mosquito and tick protection to communities like Satellite Beach, Palm Bay, Sebastian, Vero Beach and Fort Pierce.

First time franchisees Brad and Christina Marshall owned their own lawn care business prior to joining the Mosquito Squad family and have a strong understanding of customer service and marketing. Brad received a bachelor’s in marketing and communications from Florida State University and Christina received a bachelor’s in marketing and merchandising from Northern Arizona University.

With over 200 franchise locations nationwide, Mosquito Squad specializes in eliminating mosquitoes and ticks from outdoor living spaces by using the latest EPA-registered mosquito control barrier treatments, larvicide and all-natural substances. The brand protects families (and pets) from the nuisance and danger of mosquitoes and ticks by offering top-ofthe-line services that help customers take back their yards For more information, visit www.MosquitoSquadFranchise.com.

Tropical Smoothie Cafe Signs New Franchise Agreement for Idaho Tropical Smoothie Cafe, the leading fast casual cafe concept known for its better-for-you food and smoothies with a tropical twist, announced that it has signed a franchise agreement to open four restaurants in Idaho, with the first cafe slated to open this June.

The new restaurants will mark the brand’s entry into the state and will be owned and operated by KMP TSC, LLC, comprised of longtime entrepreneurs and husbandand-wife team, Kory and Michelle Pukash.

Following the development of their first restaurant in Boise, the Pukashs will target additional markets throughout the state for further development. They are

was fueled by Tropical Smoothie Cafe’s

in the company’s 20-year history, the brand successfully grew its presence in key markets nationwide. The food and smoothie franchise currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville and Minneapolis, among others.

On the heels of one of the strongest years

For more information, please visit www.tropicalsmoothiefranchise.com.

currently scouting sites in Eagle, Nampa, Caldwell, Twin Falls, Pocatello, Idaho

Falls, Coeur d’Alene and Spokane. Over the past three years, Tropical Smoothie Cafe has sold over 450 franchises

nationwide. This expansion into Idaho

accelerated development plans in 2017.

Pinch a Penny Continues Expansion with Opening of 4th Location in Texas Pinch A Penny Pool Patio and Spa, the world’s largest swimming pool retail, service, and repair franchise, announced its continued expansion with the opening of its fourth Texas location in Cypress. The news comes on the heels of the brand’s aggressive expansion plans to grow in key markets such as Austin, Brownsville, College Station, Corpus Christie, Dallas-Forth Worth, El Paso and San Antonio.

Pinch A Penny opened its first Texas store in Magnolia in 2016, followed by two additional locations in Houston and Sugarland later that year. Pinch A Penny is known for their best-in-class customer service and expertise while offering the highest quality in products and supplies.

The brand currently has more than 230 retail stores across Florida, Alabama, Georgia, Texas and Louisiana.

To fuel growth, Pinch A Penny is now seeking qualified candidates to become franchisees and expand its brand footprint in Texas and the Southeast. Interested

candidates should have a minimum net worth of $125,000 and liquid assets of at least $50,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment to be approximately $249,100 – $589,800 with

an initial franchise fee of up to $50,000 depending on the business format.

To learn more about franchise or conversion opportunities visit www.PinchAPennyPoolFranchise.com.

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cov er sto ry

FASTSIG NS

FASTSIGNS Stakes Its Claim on International Stage After celebrating a record-breaking 2016, reporting an increase in year-over-year sales for the fifth consecutive year, FASTSIGNS International, Inc., stakes its claim as the worlds leading sign, graphics and visual communication franchise.

With the signing of 62 franchise agreements worldwide, including 22 in the third quarter alone, 2016 marked

Franchising USA

a year of unprecedented growth for FASTSIGNS. Building on the momentum of a tremendous year, the brand continues to forge ahead with plans to open an additional 45 centers in 2017, including robust expansion plans across the globe. “Growth like this definitely underscores the power of the FASTSIGNS brand and strength of our business model in all regions and countries. We are enthusiastic about the brands strong international footprint and look forward to continuing this rapid expansion throughout 2017,� said Mark Jameson, EVP of Franchise Support and Development, FASTSIGNS International, Inc. FASTSIGNS has truly made its mark on the international stage, gaining industry

recognition for its steady growth and continued success in varying markets across the globe. This proven model for success is demonstrated through FASTSIGNS dedication to differentiating itself from the pack with industry leading innovation in technology, leadership and superior franchisee satisfaction. The brand continues to add expanded products and services including, digital signage, augmented realty with static signage and developing a marketing orientation.

FASTSIGNS has recently added a virtual reality tool to help customers visualize their signage, offering the unique ability for clients to see and how their investment will look upon installation. FASTSIGNS is always researching new ways to help

franchisees profit from trends and meet cutting-edge business needs.

In addition to the above benefits, our franchisees receive: • Thorough & Ongoing Business Support • Protected Territories • Network of Franchisees • National Marketing Initiatives • Global Buying Power FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. FASTSIGNS is ranked #89 as a Top Global Franchise, with a commitment to excellence that is showcased in the success of it robust and lucrative franchise business model.

As a testament to the brands exceptional reputation as the select choice for franchisees, FASTSIGNS was recently ranked number 1 in the Business Services/Signs category and 95 overall in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking.

Acknowledged by entrepreneurs and franchisors as a top competitive tool of measurement, the Franchise 500® recognizes FASTSIGNS for its exceptional performance in areas including financial strength and stability, growth rate and brand power.

FASTSIGNS is currently seeking candidates across all markets for its award-winning sign franchise.

Catherine Monson, CEO of FASTSIGNS International, leads by example and personifies the following qualities as a means of achieving success. As such, the ideal Master Franchise partner embodies the following qualities: • Being Open and Positive • Acting with Passion • Doing the Right Thing • Doing What You Say and Making It Great

“Growth like this definitely underscores the power of the FASTSIGNS brand and strength of our business model in all regions and countries.” - Mark Jameson As a franchisee with FASTSIGNS, entrepreneurs and business owners alike are provided with the tools needed to run a successful, prosperous business with unparalleled support from the FASTSIGNS family and corporate network. The brand prides itself on representing the gold standard in franchisee benefits through its proven practices, strong business model and wellknown brand that increases profitability.

FASTSIGNS is dedicated to helping veterans find success and purpose through our sign franchise opportunities.

Recognized as one of the “Top Franchises for Veterans” by the Franchise Business Review™ and a top “Military Friendly Franchise” by G.I. Jobs, FASTSIGNS offers significant financial incentives to military veterans. Going beyond the recommended 10 to 20 percent discount, the brand offers a 50 percent reduction on the initial franchisee fee (a value of $23,750) as well as 50 percent savings on royalties and advertising fees for the first year. Recently, FASTSIGNS International was honored with the 2016 Secretary of Defense Employer Support Freedom Award at a ceremony at the Pentagon. The Freedom Award is the highest recognition presented by the Department of Defense to employers for their exemplary support of National Guard and Reserve members.

Established in 1985, FASTSIGNS

International, Inc. has more than 650 independently owned and operated locations in nine countries worldwide, including the U.S., Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®). In addition to more than 400 U.S. and Canadian markets targeted for development, FASTSIGNS has 65+ international locations open for continued expansion. As part of the brand’s development strategy, FASTSIGNS is also targeting co-brand and conversion opportunities whereby print shop owners can expand their services by adding FASTSIGNS to their existing business or convert their business into a thriving FASTSIGNS center. The investment range for a Master Franchisee ranges from $300,000 to $750,000, USD with a minimum required capital of $750,000, USD. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (mark.jameson@fastsigns.com or 214-346-5679) or download an eBook that explores the FASTSIGNS franchise opportunity at http://amzn.to/1FrnDJu. Follow the brand on Twitter @ FASTSIGNS, Facebook at facebook. com/FASTSIGNS or LinkedIn: www.linkedin.com/company/fastsigns. fastsigns.com

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ex per t advice

Kyle Zagrodzky, President, OsteoStrong

The Perks of Partnering with a Celebrity When most people think of Wedgwood, they think of fine china, not marketing. But the brand’s founder, Josiah Wedgwood, was more than just a skilled potter.

Wedgwood, one of the modern world’s first great marketers, invented the celebrity endorsement. When his place settings were used by Queen Charlotte in 1762, Wedgwood capitalized on his status as “Potter to Her Majesty,” allowing

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him to increase prices to the nobility.

Wedgwood’s efficient manufacturing methods meant he could also sell to the middle class at a lower price, allowing him to leverage the first celebrity endorsement to build a widely appealing brand that is still known and loved today.

These days, you don’t need the queen to like your product, but a celebrity partnership can still supercharge your brand. Partnerships can range from business alliances to having a celebrity endorser or spokesperson. There are all kinds of ways to pair up with a celebrity, and each can come with major benefits if you choose the right person.

Celebrities add a wow factor Whether a celebrity is athletic, melodic, magnetic, or prophetic, each has the power to draw attention to a brand. If your marketing has been static and you need a boost, a celebrity partner or endorser can breathe life into your brand’s image.

When you partner with a celebrity, your brand takes on some of their personality’s patina, whether they are edgy, brilliant, chic, wholesome, or outspoken. This can be an incredible feature of a celebrity partnership, or one that brings your brand down. Take special care to choose a celebrity partner whose story, goals, personality, and ideals closely match your

“Partnerships can range from business alliances to having a celebrity endorser or spokesperson. There are all kinds of ways to pair up with a celebrity, and each can come with major benefits if you choose the right person.”

Celebrities can introduce their fans to your product

brand’s, because any traits that aren’t compatible could cause problems. The right partner will blend and mesh with your product’s vibe and the partnership should feel seamless.

Celebrities can draw attention to a concept that’s harder to sell Sometimes, a business has an amazing product with one major problem: It’s the first of its kind, making it challenging to sell. If your business has a revolutionary product or service that hasn’t been able to land as much traction as it deserves because people just don’t “get” how it can benefit them, a celebrity partner may be a great way to shine a light on your brand and get the extra attention that makes people listen long enough to understand.

If your product is truly revolutionary, it can take time for people to adopt, and a celebrity partner, spokesperson, or endorser can make the consumer education process smoother, faster, and easier.

Because the celebrity’s fans already trust and believe in them, they listen when an endorsement is made. A solid partnership can expand your brand’s reach and lend extra credibility.

When you work with a celebrity, they’re going to spread the word about your product or service to their entire fan base. However, this is part of why it’s so important to choose a celebrity partner with care, because you have to make sure their fan base will actually like your product. A great partnership has to make sense, and a teen music star won’t have much luck selling canes to her younger fan base (unless for some reasons canes are trendy this year). Celebrity alone isn’t enough to get your brand traction—their fans have to be likely fans of your product who just need to know the product is out there to buy it.

There may be extra perks for your most valued employees If your celebrity partner is a movie star, you might be able to score some tickets to a premier or a backstage pass. If they’re a sports savant, maybe they’d be willing to give you some courtside or box seats.

If your partner is a renowned leader, perhaps they will offer premier seminar tickets to your best employees. Perks like these can be a great way to reward your top performers with once in a lifetime experiences that come with an extra dash of cool.

When the timing is right, you both win To get the biggest boost from a celebrity partnership, the relationship should be announced tactically, ideally just after the celebrity does something newsworthy.

For example, partnering with a football star in the summer won’t have as much buzzworthy impact as announcing the partnership right after they score a gamechanging play or help win the Super Bowl.

Especially if a celebrity has been out of the

Kyle Zagrodzky

spotlight for a while, the best way to score as much out of the relationship as possible is to announce your partnership alongside a celebrity’s major announcement, book release, key appearance, or premier.

Complimentary favorites can make both brands stronger Anyone who wants to partner with your business should truly love your product. Noticing a good business plan and wanting to invest is one thing, but if there is no passion for what you sell, the partnership will miss something essential. There are plenty of disaster stories where spokespeople for a brand caused embarrassment because they didn’t actually like or use the product, which can be awkward at best. Whether your partner is a celebrity or strictly business, make sure they are looking for more than just a financial incentive to lend you their name.

Every endorsement is only as strong as the passion the partner feels about the brand.

Kyle Zagrodzky is the Managing Member and CEO of OsteoStrong, the health and wellness system that delivers unsurpassed advances in musculoskeletal strength, balance, and agility in less than 10 minutes a week.

Thanks to OsteoStrong’s proprietary, scientifically proven, and patented osteogenic therapy technology, the brand has introduced a new era in modern wellness and anti-aging. In 2014, the brand signed commitments with nine regional developers to launch 500 new locations across America. In 2017, OsteoStrong announced a partnership with Tony Robbins to quickly grow the concept into a global brand. osteostrong.me

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focus

T he I nter face Finacial G roup

Work Smart!

There is also a serious school of thought that says, whether you work smart or you work hard the end result is that you will have to contribute long hours and hard work to ultimately be successful in any venture.

In the world of technology in which we live, we would refute the long hours and hard work definition because we think there are alternatives that are viable and smart.

David Banfield

There are many definitions of working smart as opposed to working hard, and they embrace solutions such as work delegation, simplification of a task, rejecting extra work and learning to say no - even taking vacations and break times.

Franchising USA

Historically, it was a fact that to grow in a job you would have to work long hours - in other words, hours over and above the prescribed 9 to 5 regime. As an employee, you would follow policy and do what was needed of you regardless of the time available. In due course, promotion would come and you would be rewarded perhaps with a greater salary, but certainly more responsibilities and more work. The ‘more work’ part would naturally turn into even longer hours than you were working initially. This begs the question as to whether promotion is really a benefit or not?

There has, however, been a quantum shift in job security over recent years, and no

longer is a job a job for life. Typically, individuals now will experience multiple job changes over the course of their working career. Those opportunities may require extensive relocation and family upheaval as an individual climbs the employment ladder. While a job is still the primary conduit to creating income, many individuals are now taking a serious look at the alternatives.

One of the areas for exploration is the opportunity to become self-employed and start your own business. On the face of it this is an extremely attractive option, as you become ‘the boss’ and you are in charge. In retrospect, this may not be the best option as it is quite often the boss in a startup situation who works the longest hours, being the first employee to arrive in the morning and the last one to leave at the end of the day. Starting a business is also often fraught with headaches and stress at the outset of the business.

If a startup is not viable, then maybe the purchase of an existing business is a better alternative - as you will still be ‘the boss’ without the stress of getting things started.

However, that could in itself still lead to

those long hours resurfacing as you, the new owner, immerse yourself in the new business and the learning curve associated with it.

The franchise alternative may well represent a more realistic model in terms of the transition from employment to self-employment, or entrepreneurship. In a franchise environment the planning and startup has all been done by the franchisor, the history has been created, and established routines have been determined - from day one you are working with a tried, tested and proven model.

Notwithstanding the franchise model might be a good alternative, it should also be remembered that some franchises also represent a ‘job’ in a different format.

Some will certainly require long hours and personal input in order to launch and grow the business.

There are, however, some franchises that we believe offer a true ‘work-smart’ alternative to a work-hard and long-hours

“Embracing technology has certainly created a true ‘work smart’ environment for The Interface Financial Group franchisees.”

situation. The Interface Financial Group is a financial service franchise that has been in existence for several decades. The company has created a 45-year history for their franchisees and has, needless to say, created that tried, tested and proven format.

The thing that sets them apart in terms of the ‘work-smart’ aspect is the fact that they have blended people with technology to achieve a solid mix. There are very few ‘jobs’, whether they are in regular employment or self-employment, that do not require an immense amount of paperwork to make the process happen

- paperwork that invariably has to be completed by ‘the boss’. With The Interface Financial Group franchise, a paperless franchise has been created, enabling franchisees to concentrate their efforts on the people and relationshippart of running a business. This, in turn, results in eliminating the long and unsocial hours and the stress factor of running your own business.

Embracing technology has certainly created a true ‘work smart’ environment for The Interface Financial Group franchisees. www.interfacefinancial.com

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ex per t advice

David Scott Levaton, Esq., Founder of Franchise Legal Support

wHY YOU NEED YOUR FDD REVIEWED

“One of the biggest benefits of a thorough legal review is to ground the process in the facts (not the hype) of the business you are committing to.”

My Dad always told me, “Don’t sign anything with your franchisor until your lawyer looks it over.”

Dad was a long-time franchisee and an oldschool businessman who disliked lawyers.

David Scott Levaton, Esq.

Franchising USA

So this contradiction got my attention for the importance of legal review. Dad believed in truly understanding what you were agreeing to, now and in the future.

Buying into a franchise system is a longterm investment with big obligations.

Having an experienced franchise attorney review your initial franchise documents is an important step in evaluating the brand, system and structure of the business you will be operating and living with for years to come. Your lawyer’s review should: 3 Summarize the FDD and Franchise Agreement 3 Detail areas of concern or importance 3 Identify provisions to negotiate 3 Clarify your obligations and the franchisor’s

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ex per t advice

David Scott Levaton, Esq., Founder of Franchise Legal Support

3 Insure you are aware how the law may effect the Agreement 3 Possibly provide you with some notes on their experience

First Euphoria, Then Facts: Starting a new franchise business is an exhilarating, emotional (and sometimes scary) adventure. In their excitement and anticipation, many new franchisees are inclined to rush through the process, with visions of grand openings and future success dancing in their mind.

Added to the euphoria, you will be courted by the franchisor, visit operating units, participate in discovery days, speak with current and past franchisees – activities all centered around the franchisor as a cheerleader, building excitement to motivate you to enter into their system.

This is why it’s important to make an informed decision. One of the biggest benefits of a thorough legal review is to ground the process in the facts (not the hype) of the business you are committing to. By neutralizing the emotion long enough for you to analyze the business particulars, your franchise attorney’s review will assist and guide you based on the realities of your investment. In particular, there are a couple things to keep in mind: • Don’t be overwhelmed by the volume of material provided to you by the franchisor, but don’t ignore it either.

• Don’t believe the rumors that franchisors do not negotiate agreements, because in most cases they do. In many states, such as California, there are even franchise laws providing the right to negotiate franchise agreements.

“Having an experienced franchise attorney review your initial franchise documents is an important step in evaluating the brand, system and structure of the business you will be operating and living with for years to come.”

Franchise Disclosure Document (“FDD”) specifically frame your relationship, obligations and those of the franchisor for the next 5, 10, 20 years or longer. To really understand the FDD provide you with the information to make an informed decision and understand the “family” you are entering into.

• The FDD is a plethora of information, which will allow you to begin to analyze the “business” upfront, before you devote and invest your hard earned dollars.

• The FDD should be reviewed in it’s entirety, and not piecemealed. Each part of the FDD has specific disclosures which are important for you to understand.

• There are the mandatory 23 sections of disclosure in the FDD, discussing such items as who operates the franchisor, have they been involved in any lawsuits or bankruptcies, what is the initial cost to open the franchise and how is that determined, along with ongoing costs and fees to name just a few areas disclosed.

In It to Win It:

• The review of these sections provides detail that is not specifically present in the Franchise Agreement, and are designed to provide you with some of the facts you need to analyze the system and business you will be opening.

A franchise is a long-term commitment to operate a business, which is part of a system, governed by the Franchise Agreement you sign and the operational mandates provided by the franchisor.

The documents provided to you in the

• Besides the 23 disclosure sections, the FDD houses other agreements which you may be required to sign at some point in your franchise tenure, such as the franchise agreement, territory agreements and personal guaranty’s.

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These agreements will dictate your operation from the day the doors open, to the eventual sale or closing years (hopefully) down the line.

Why Use a “Franchise” Attorney: Franchising is a unique and specific area of the law. Just as you wouldn’t go to a plastic surgeon for a heart surgery, as a franchisee, you want an attorney with experience in the intricacies of franchising and franchise law.

There are few things that may impact your life more then devoting your hard earned money and savings to a business. There is tremendous upside potential if you succeed, and potential financial distress and frustration if not. You should take the time and interest not only to be excited and dream of the future, but to be grounded and prepared for the journey.

An experienced franchise attorney will assist and counsel you through the acquisition process and beyond. Take it from my Dad: Let an experienced franchise attorney advise you; they will provide both sound advice and peace of mind.

David Scott Levaton, Esq., founder of Franchise Legal Support, has been representing franchisees and franchisee associations for nearly 30 years.

David’s family has been in franchising since 1968, and he personally owned and operated a multi-unit franchise operation for 12 years, all while maintaining his law practice.

He can be reached at david@franchiselegalsupport.com.

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FranchisingFeature automotive

may 2 0 1 7

Automotive Franchising is Back What Does It Take to Become

a successful Auto Industry Franchisee?

Midas Franchisee Builds on Stellar Reputation for Service Franchising USA

auto m oti v e franchising fe atur e

what’s new!

Monster Truck Event Calls in Hydraulic Hose Experts at PIRTEK to Keep Show on Schedule PIRTEK, the world’s leading fluid transfer solutions company, recently helped a monster truck event keep on schedule for thousands of fans at the Mercedes-Benz Superdome.

A front-end loader had blown a hose while preparing the ground for a New Orleans Monster Jam competition, prompting a call to PIRTEK for some onsite maintenance.

A technician from PIRTEK Elmwood in Harahan, LA, immediately headed out to the Superdome to work on the idled equipment. The Caterpillar front-end loader, which prepares the ground into the muddy consistency necessary for the competition, required a hose and fittings to get moving again.

PIRTEK’s Mobile Service Vehicle drove into the Superdome right over the spongy earth that was being prepared for the monster trucks. “The driver wondered if he might get stuck,” said Carl Prince, owner of PIRTEK Elmwood. “But it was OK, he didn’t have a problem.”

The technician made it to the venue in 30 minutes. The equipment was up and running in less than an hour. PIRTEK Elmwood was also on standby that weekend to service any other hose issues that might arise. “It was an interesting chain of events,” Prince said. “I’m happy we could help them out.” www.pirtekusa.com

RNR Tire Express & Custom Wheels Launches 3 New Digital Platforms The RNR Tire Express & Custom Wheels (RNR) franchise has added three digital platforms designed to increase lead generation, store traffic and quote assessments for franchise owners.

The first new digital platform is called the Resource Center.

It provides a one-stop, total-solution for franchise owners to make real-time changes and dynamically tailor local marketing materials, preview options and order the materials directly through the center’s digital provider.

A new training platform, called Training University, offers an interactive experience for new franchise owners and new hires to review course information, take quizzes, and access a step-by-step guide outlining the grand opening process aimed at increasing employee engagement and success. The Training University is also equipped with tracking and notification options.

The third upgrade to RNR’s digital platforms is a newly designed, highly-interactive customer-facing website. The company says consumers can virtually customize their vehicle’s display at the new website. By choosing the year, make and model, visitors have

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the option to browse through thousands of tires and wheels which are generated through the site’s virtual gallery. In addition, the mobile-friendly platform offers an intuitive option to ‘click-toquote’, which instantly connect customers to a local representative.

“RNR is thrilled to unveil our new support platforms in conjunction with our new and improved website – all of which we are extremely proud of,” says Larry Sutton, founder and president of RNR Tire Express & Custom Wheels and owner of SPF Management Co., which offers RNR franchises.

“As RNR continues to grow, we continue to be committed to providing the essential guidance, support and innovative resources needed to ensure the success of each franchise location along with making our customer experience even better.” www.RNRfranchise.com.

Color Glo International Announces It’s 7th World-Class Franchise Award Color Glo International, the world leader in restoration and repair of leather, vinyl, velour, cloth and hard plastics, announced today that it has been awarded the “world-class franchise award 2017 for the seventh year in a row by Franchise Research Institute.”

Color Glo, a family-operated concept that began in 1975, has been offering turn-key franchise support since 1982 in the reconditioning and repair categories worldwide.

Color Glo has taken a different approach to the business of fixing things, by helping new business owners build footholds in their respective markets in more than 50 countries, including the latest addition to Color Glo in Yucca Valley, California.

industry, with turn-key solutions starting at $56,500.

Color Glo recently launched a revised website with a simplistic approach to informing potential franchisees about the opportunity inside of the reconditioning

Color Glo International is the World Leader in restoration and repair of leather, vinyl, velour, cloth and hard plastics commonly found in the markets

of Automotive, Aircraft, Marine and Furniture. Formally incorporated in 1975 Color Glo began franchising in 1982. Today it is in hundreds of markets throughout world. colorglo.com/own-a-franchise

AAMCO Franchise Recognizes LongestTenured Franchisee for 50-Year Anniversary AAMCO, the world’s largest chain of transmission specialists and leader in total car care services, proudly recognizes its longest-tenured franchisee, Bill Harrison, for his remarkable 50-year anniversary with the brand.

On March 11, 1967, Harrison signed his first franchise agreement to develop a service center in Columbus, Ohio, and has continued to lead the operations throughout the years, including five national recessions over the past five decades. The franchisee plans to retire on July 1 – 50 years after opening his AAMCO location – and will pass the business down to his stepson, who will continue to operate the Springfield, Ohio location.

Harrison embarked on his entrepreneurial journey with AAMCO at the age of 29 in order to build a thriving future for himself and his family. At the time, AAMCO was carving out its reputation in leading transmission repair service.

Over the years, Harrison has grown with the brand as it became a household name, and recognized the vast technological and training advancements made to the business model, such as AAMCO University. The franchisee exemplifies the meaning of superior customer service, and has forged meaningful relationships within his community while serving as a mentor to other franchisees within the AAMCO system. www.aamcofranchises.com

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

Franchising USA

AUTOMOTIVE franchising There seems to be one type of business everyone knows about and that is the automotive industry. It has a strong stance in American history and had a turning point in the industrial revolution with Henry Ford’s assembly line, amongst many other economic changes.

The automotive industry has been the backdrop of the American economy since it was first developed and it continues to have a lasting impact each day. In fact, US car sales generate 7.1 million a year, while 95 per cent of American households own a car.

For those interested in gaining a profit from the All American business, franchising would be the best consideration. Most of the car brand names and operations are available through a franchise option that is well established and organized.

The automotive industry works on a very large scale, from parts to production and manufacturing; a franchise allows you to start a business in connection to all of those operations with ease, while also providing high end marketing and advertising. Although these franchises have a high buy in, they nearly always guarantee a profit which is mainly provided by the franchisor’s many supports.

Though one of the main focuses of the 2008 US recession was the auto industry, it has made a smooth recovery and has grown with the economy. Consumers now have a different approach to driving and car ownership; though each

household in America has 1.1 cars on average, people are holding onto them a lot longer. In 2015, the average age of registered vehicles in this country was 11.5, a number that has been increasing since the recession. Though people are buying cars, they are waiting a long time in between purchases and all these numbers must be considered when becoming an investor in the industry.

Sales For those of you who have a great passion for vehicles, a car sales franchise is a great opportunity to be a part of an industry that you truly enjoy. A lot of people are car nuts but it’s an expensive interest; a franchise allows a profit while being surrounded by all your favorite toys. Be sure to consider your favorite brand names and dealers, while also considering the support from the franchisor.

A lot of car industries have all resources within the country, which could be more convenient but may cost more or maybe getting parts from overseas costs more. All the details about shipping and receiving can likely be answered by a franchisor but a lot of the processes should be considered before an investment.

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

People are holding onto cars a lot longer, but people never stop owning cars.

However, a sales franchise would be in direct competition with used sales dealerships. You should research your area and territory for used dealerships before investing in a franchise as such.

Someone with a background in car sales would be beneficial but not necessarily, as well as someone with an understanding in business. It would be best to try and discuss your options with other car franchisors to get a personal perspective of your expectations.

Services This field of automotive service hits a broad range of offerings. Since more people are holding onto their cars for a longer time, there are more people seeking services. There are lube franchises, repair services, car washes and collision repair.

The list is endless for vehicles- they tend to run into trouble and need a professional’s help.

Investing in a service franchise allows an investor to be immediately connected with a well-known brand name. However, when it comes to auto repair, this may not necessarily be beneficial.

A lot of communities have a comfort service, a local small business that treats

Franchising USA

them properly and provides cheap, fast and great service. Researching on the ground for completion would be extremely beneficial to those interested in the automotive service franchise.

While a franchise would provide consumers with a reliable branding, its small business competition may dampen a success rate that the franchisor had not considered. This would likely only be discovered through word of mouth and talking directly to local consumers and businesses.

Of course, someone well versed in automotive repair would benefit a franchise of this sort, but it’s not necessary as the franchisor provides support and training.

The service industry has a wide span of choices, outside of simple repair: Car rentals: Though the industry took a hit during the recession, the car rental industry’s revenue has been growing in the last couple of years, with an annual growth

“Since more people are holding onto their cars for a longer time, there are more people seeking services. . .

The list is endless for vehicles - they tend to run into trouble and need a professional’s help.”

of 2.7 per cent and a $38 billion revenue in the country.

Glass Repair: Some franchises remained focused on one area, including glass repair.

Of course, some franchises offer other services besides repair, which a franchisee should consider in their research. They should also look a a services retails sales in the last year.

According to Auto Glass Repair and Replacement Franchises Market Research Report in 2017, this industry has been losing business to DIY repairs and auto body shops that offer multiple services. A business of this type would be competition with direct car dealerships and service shops offering plenty of services. However, a glass repair franchise may be worth considering on a small scale. The same report stated the industry brought in $144 million in revenue annually, therefore an investor would have to research whether or not that is beneficial to them.

Oil change and lube: Again this field has competed with the do-it-yourself method,

but with people keeping their cars for longer than ever before, they want to trust the professionals to keep them lasting long. This is worth a review for potential franchisees to see if they are interested in a lower scale form of automotive franchising.

The automotive industry is wide ranged and is not simply limited to car sales, however those are the heavy hitters in the automotive economy. For a franchisor passionate about cars, it’s a great franchise investment with a lot of return, but also a lot of initial research and networking to ensure the proper decision and direction has been taken. It will take time and money at the initial investment, but the pay back will be worth it.

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008.

She has worked as a reporter and in communications, focusing on social media.

She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

Look out for our next special feature: sports & fitness FRANCHISING Franchising USA

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Derik Beck, VP of Digital Marketing, Cottman Transmission and Total Auto Care

Building a Lasting Relationship with Marketing Partners In the automotive aftermarket, an internal digital marketing team is faced with the challenge of differentiating its company’s services and strengthening the recognition of the larger brand among an ever-growing number of competitors at the same time.

Derik Beck

Franchising USA

Naturally, many in-house teams utilize the marketing services of outside companies to get the job done. I often look to our third-party collaborators for more niche skills such as animation, programming, graphic design, data research and crossplatform advertising specialists.

However, there is an art involved in developing a potential outside firm into a full partner to meet and surpass your company’s marketing objectives.

With third party marketing and digital colleagues, I’ve found the most meaningful relationships result from aiming to create a partnership, not simply a vendor or supplier contract.

A digital marketing partner is more than a vendor Aftermarket vendors are essential in ensuring a car care or maintenance shop has the tools and supplies necessary to deliver high quality services.

But within the marketing efforts for those services, marketing professionals are often seeking a deeper relationship with outside marketing specialists, and those businesses often pride themselves on being more than a vendor to their clients as well.

My goal is to find a partner who becomes embedded in the marketing efforts of our business. The skills and services a partner brings to the table are just one part of their larger function on the team. My focus is on the digital side of marketing and we depend on our partners for everything from animation to web design. Our partners supply us with creative skills needed to accomplish our marketing goals, but they also grow to become trusted partners and in some cases, an advisory role to provide unmatched customer service and professional recommendations.

The skills a digital marketing partner provides are often only one component of a larger, broader relationship.

While many vendors may provide exemplary services or products, if they fall short of a collaborative partnering role within our team, we often end up looking elsewhere for a more meaningful digital relationship.

“Choosing a partner rather than settling for a vendor on creative endeavors is the key to building that relationship into a partnership meant to last.”

Picking the right marketing partner So your marketing team wants a partner, not a vendor—how do you achieve that distinction?

First, examine your internal corporate culture and the makeup and values of your team. Establishing a true marketing partnership with a third party requires compatibility and clarity of roles and responsibilities.

We seek out partners who offer strategy and vision that complement our larger business goals. Our most recent marketing success was the result of a variety of successful marketing partnerships rooted in our partners’ understanding of our core marketing goals.

When we search for marketing partners, we start with a thorough walk-through of the outside firm’s process and commitment to our brand. We meet the team, we talk through eventualities such as what happens in the case of a shift of internal needs or deadlines, and we determine that this is a partnership we can rely on through the long and sometimes rocky road of bringing a marketing concept to final launch.

A potential partner can win us over by being clear and upfront about their brand, their abilities and their bandwidth for focusing on our marketing needs. An initial indication that a relationship has the potential to grow into something more gives a prospective marketing specialist an edge over the competition.

concern is that the services we pay a creative partner for are exceptional and delivered on deadline. But in addition, I’m looking for a partner who has a sixth sense for the broader business, and prioritizes our needs and requests.

As those foundational elements grow, I often find myself turning to these partners for their thoughts and opinions on narrative strategy and leaning on their digital expertise. No one knows it all, and over time, I appreciate a partner who demonstrates an innate understanding of the aftermarket industry, but especially of our niche and the larger direction of our marketing and growth goals. If a partner fails to show long-term added value in our holistic marketing process, I come to think of them as a vendor once more, rather than a partner, and I will likely begin looking for other creative companies to fill the role of a true collaborative partner.

In the aftermarket industry, effective marketing often lives or dies on establishing a winning team, both in-house and with outside companies. Choosing a partner rather than settling for a vendor on creative endeavors is the key to building that relationship into a partnership meant to last.

Clarity in expectations is the best way to begin any relationship with an outside company, and consistency in that communication can help it blossom.

Derik oversees all digital aspects for Cottman Transmission and Total Auto Care including SEM, SEO, social media, local franchise websites, and the national brand website. His responsibilities include public relations efforts for the Cottman brand, budget P&L, individual center/location based marketing efforts, with a focus on increasing profitability of sales for each, as well as assist in franchise development efforts. The brand operates locations across the United States and Canada.

From a marketing perspective, our first

cottman.com

How to grow a marketing partnership

Franchising USA

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Midas

Midas Franchisee Builds on Stellar Reputation for Service Ever visit one of those neighborhoods where young urban professionals are moving in, renovating handsome old buildings and revitalizing the community?

• By training and developing his team;

Brian Beers’ stewardship of his multiple Philadelphia-area Midas shops is a little like that. In the past six years, he has built on the stellar reputation for service forged over the past 31 years by his father, Tracy Beers, and his uncle, Herb Hollinger, by expanding their service menu and delivering what today’s time-pressed customers want: total car care from an auto-service brand they trust.

“We try not to pressure customers”, said Beers. “We approach it in terms of ‘this is what your car is telling me, based on our inspection.’ Our managers provide the total picture – what the customers need now, what they’ll need in the future and what won’t need service for a year or more. You build a lot of trust when you tell somebody that they don’t need something.”

• By paying for results; • By communicating with his employees and conveying a vision for the business; • By putting his faith in a service category that he feels is Midas’ future: tires; And most important: • By executing a very effective, 10 Absolutes-based “Acquire, Convert, and Retain” strategy.

• By being a hands on owner

Today, Beers runs a sales– and service– focused organization staffed by a highenergy team that is committed to doing a great job for customers, and, in doing so, driving increased income for themselves.

Ongoing in-house team training is a priority for the franchisee, who in recent years transitioned to an operating-profit based plan whereby managers who run very profitable stores can make very good money.

• By hiring energetic, upbeat, ambitious employees;

A graduate of the University of Miami, where he majored in business with an

Since he took the helm in 2009, sales at Brian’s stores have risen steadily. Buoyed by this success, he has in recent years opened two new locations, expanding the family’s retail footprint to eight Midas carcare outlets.

So how has Brian maximized his Midas opportunity?

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entrepreneurship focus, Brian has been around Midas as long as he can remember.

“This business has supported our family my whole life. So when I graduated, I thought it would be an opportunity to take the ideas I learned in college and apply them to the business,” said Beers who minored in computer technology and ran a software development company for iPhone applications and database-driven websites while in school.

Beers also picks up on business best practices through his friendships with other Midas franchisees. “It’s important to talk with other experienced dealers; otherwise you might just as well be an independent“, said Beers.

“There is a lot of money to be made in car care, even in today’s competitive market, provided you stay involved,” said Beers. “The programs introduced by Midas are creating opportunities. I like the advertising – it’s fresh simple and it’s driving cars. I came out of business school with a plan and a vision”, he concluded.

“We have great advertising, a strong brand and something that we are competitive in -- tires. So yes, I’m excited, I’m feeling good about the business, and I think everyone should give these programs a shot and make the best of this opportunity.” www.midasfranchise.com

Builds eputation ““There is a lot of money to be made in car care, even in today’s competitive market, provided you stay involved.” - Brian Beers

Franchising USA

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Christopher Conner, President, Franchise Marketing Systems

Automotive Franchising

The automotive market within franchising is considering one of the original segments which in a sense brought legitimacy to the franchise model and shed light on the franchise distribution channel’s effectiveness.

ago and those who hold the franchise rights are in some way compared to NFL Franchise owners who are border-line royalty, the rest of the automotive market that provides services and products to the industry category has returned to growth.

It started with dealerships selling products and vehicles and transitioned into all automotive services, aftermarket vehicle products and a wide range of ancillary automotive services which turned to franchising for growth. While franchised automotive dealership sales like Ford or BMW seem to have levelled off decades

The automotive franchise market went through it’s crazy growth time period in the 1970’s and 1980’s when brands like Jiffy Lube, Meineke, Midas, Merlin and Tuffy all hit significant growth benchmarks and became national and international brands. The automotive repair market was hot and the franchise

Franchising USA

Franchising has a way of being a good indicator of what is happening at the consumer level and the fact is that we are driving a lot. This means that we have lots of cars per home in the U.S. (average 2 cars per household) and need lots of services to support those vehicles.

business was a key component to the expansion of the industry segment. In the 1990’s, the automotive segment in franchising had slowed and seemed to be less innovative or willing to adapt to modern business practices. These preeminent brands like Jiffy Lube leveled off and over the past decade or so haven’t changed their total unit count for some time now. In the 2000’s, the market seemed to hit a turning point and began to see signs of life again. The transition was evident across the board, many “stale brands” reinvented themselves, invested in branding, look and overall presentation to the customer in order to reinvigorate their relevance.

Part of this return to growth has been due to the automotive market’s willingness to go mobile and bring the services to the customer. Whether it is oil changes, brake repair, glass fixes or upholstery repair

utomotive ranchising is Back

Chris Conner

“The next wave of automotive franchise growth just might have something to do with the electric vehicle transition.” times and that overall perception was absolutely an aspect of why the market slowed in growth and franchise investment diminished.

services, many of these market segments have gone mobile and bring the service model directly to the customer. Brands that represent this trend include The Brake Squad, The Restorer or Colors on Parade. These brands have created market positions using the mobile aspect as their differentiator, which has allowed them to scale.

The automotive services market has generally been a good business with a bad reputation. Customers expect to be taken advantage of, bullied or plain lied to in a typical transaction. Today’s consumer is better educated, empowered and generally refuses to accept poor customer experiences. Millennials might be the prototype example of this scenario and present a new set of challenges for any business who has not evolved to meet the expectations of today’s consumer. The automotive market was just behind the

The automotive market has worked diligently to change this perception and the brands that have been able to expand have answered the consumer’s demand for professional and fair treatment. Christian Brothers Automotive is a perfect example of this particular trend. The organization is by it’s namesake based on Christian principals and a strong moral foundation which in turn makes the customer feel comfortable that people are doing the right thing and looking out for the best interests of the customer. Other brands like Jiffy Lube have softened their brand and overall image along with updated customer interaction policies to help make the experience better and more repeatable with today’s customer.

Ultimately, the automotive services market can be a great franchise business. The numbers don’t lie. Jiffy Lube average store sales 1,928; Average Annual Sales per Unit: $714,558 on an initial investment of $200k - $400k and the mobile automotive franchises offer an even greater potential ROI with brands like The Brake Squad with an initial investment range of $30k

- $70k and average unit volume of $270k.

Services generally offer higher margins and are repeatable for vehicle service work as the one consistent in cars is that they will keep needing to be fixed. With the right business model and a customerfocused approach to providing services, the automotive segment of franchising looks to be a strong market for the foreseeable future. The next wave of automotive franchise growth just might have something to do with the electric vehicle transition. With Tesla and all major manufacturers scurrying to mass produce electric cars, the need for services and products for this category will come quickly.

Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work.

His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. www.franchisemarketingsystems.com

Franchising USA

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Rick Bisio, A Franchise Coach

What Does It Take to Become

a Successful Auto Industry Franchisee?

As a franchise coach, I work with a lot of different people trying to enter a lot of different industries within the franchise sector.

Rick Bisio

Franchising USA

Many people gravitate towards the industries they think they know a little something about, thinking that is where they will be more successful as a business owner. But the beauty of franchising is you don’t have to be an insider to successfully run a business in that industry. Unlike starting you own business from the

ground up, franchising provides a proven business model and corporate assistance to franchisees — tools designed to help franchisees on their path to success. In franchising, anyone who wants to become a business owner can, with or without a deep knowledge of the industry. That being said, it is important to understand the industry you are interested in entering.

The most dedicated franchisees may not have started out knowing much about their industry of choice, but they make a point to learn as much as they can through their due diligence as a business owner... and the automotive industry is no different.

The Current State of the Auto Franchising Industry

“Most franchises are structured in similar ways, no matter what industry they are in. What matters is that the franchise you choose is the right fit for you.”

As a prospective franchisee, you want to enter an industry that is stable or growing, not waning. It’s just good business sense. For the time being, the automotive industry is incredibly stable — most people still drive cars and those cars will continue to need regular maintenance and repairs.

• What does it cost to enter the automotive franchising industry?

When investigating your franchise industry of choice, it’s important to know what your options are in terms of the type of franchise you can own and the costs required to become a franchisee in that industry. At the low end, the cost of buying a franchise in the automotive industry can range from $75,000 to $100,000. However, some investments might reach as much as $500,000, depending on the franchise you choose.

Knowing about the industry you are entering is important, but more important is determining whether or not it is a good fit for you.

Do You Have What It Takes?

When looking into any franchising industry, it’s important to do your due diligence and understand what kind of market you are entering. And when looking into the automotive industry, there are a few things to pay attention to: • Is the industry well established?

Much like the food sector, the automotive industry has been around for a long time. It is well established, with few new players entering the fold. The industry is large, stable and predictable, which is good news for someone looking to buy an automotive franchise.

• Is the industry growing?

So, what’s different about franchisees in the automotive industry? The answer is, in fact, not much. If you are interested in becoming a business owner, certain skills will always be helpful, no matter the industry.

• General Business Management Are you skilled in customer service, management of blue-collar employees, financial management and people management? Then you might have what it takes to run a franchise in the automotive industry.

• Thorough Research Are you willing to do the due diligence before finding the perfect franchise for

your needs? As with any industry, the automotive industry encompasses a large variety of options in franchising.

From small to large storefronts, low to high startup costs, and even varying types and styles of businesses, there is much to research before making your final investment decision.

• Confidence Are you comfortable with the industry and where it is going? There are good and bad opportunities in any industry.

The key here is to be sure you are investing in a good one. If you’ve done your research and feel confident that entering the automotive industry will be a successful business decision, and that the automotive franchise you have chosen is based on a business model that will bring you success, you are on the right track.

Most franchises are structured in similar ways, no matter what industry they are in. What matters is that the franchise you choose is the right fit for you.

If you think you have what it takes to become a business owner, but don’t know what franchise is best for you, take a look at my best selling book, “The Educated Franchisee,” to guide you through the franchise buying process. The automotive industry might be a great choice for franchising, or not — it all depends on you.

Rick Bisio is the Amazon-bestselling author of The Educated Franchisee, a leading franchise coach with FranChoice, the co-host of Rick Bisio’s Franchise Focus, and the creator of the FDD Exchange and the Franchise Glossary. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership. Prior to joining FranChoice, he was the director of international development at AFC Enterprises, the parent company of Popeye’s Chicken, Church’s Chicken, Seattle’s Best Coffee and Cinnabon, establishing locations in more than 30 countries www.afranchisecoach.com

Franchising USA

auto m oti v e franchising fe atur e

Page 35

auto m oti v e franchising fe atur e

Alexi Venneri, Co-founder & CEO, Digital Air Strike

social media management:

the key to building your brand

Automotive dealerships know the fierce competitive landscape they face in today’s market.

In order to be successful and separate yourself, it is important to remember that as an owner, your dealership’s brand reflects heavily upon the strength of your reputation.

Alexi Venneri

Key factors in building your brand include effectively managing your digital reputation and leveraging industry best practices when using social media.

Consumers rely on social media, including online review sites, to select the dealership

Franchising USA

they do business with. In fact, according to our Sixth Annual Automotive Social Media Trends Study of 4,000 car buyers and service customers, close to 90 percent say online review sites helped them select a dealership.

A social following and positive online reputation can make or break relationships with potential new customers. In the automotive market many customers fear the process and the large purchase they are about to make. Car buying is second only to buying a home for most people. Good reviews by a dealership’s customers can influence even a competitor’s customers to do business with you as 72 percent of car buyers say they would drive up to 60 miles to do business with a dealership with a positive reputation.

auto m oti v e franchising fe atur e

Your Golden Opportunity

Page 37

Midas is a globally recognized leader in the tire and automotive service industry for nearly 60 years. We are looking for motivated people to become part of our Midas franchise family! Build your long-term success with a brand name customers know and trust.

• Powerful local and national marketing $FFHVV WR QDWLRQDO µHHW DFFRXQWV WR KHOS \RXU EXVLQHVV JURZ • Ongoing training and support • Excellent point of sale and shop management systems

This advertisement does not constitute an offer of a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Franchises may not be available in all states.

midasfranchise.com 800-365-0007

Franchising USA

auto m oti v e franchising fe atur e

Alexi Venneri, Co-founder & CEO, Digital Air Strike Powerful brands in social media are built through three main factors: building a following, maintaining a strong reputation and correctly managing conflict. The following tips will help get you on the right track to social media success:

Building a following: • Allocate time and resources – This seems simple, but many dealerships are not monitoring their social media platforms. Active social media users will grow their following, while a stagnant profile is more harmful than not having the account at all.

• Utilize Facebook ads – Facebook ads are cost effective and allow for highly specific audience targeting including location, age, economic range and vehicle buying history.

• Don’t ignore review sites – Consumers trust reviews from customers more than they trust any advertisement. Most dealerships work with top automotive review sites like Cars.com, but don’t forget that Facebook is also a review site and don’t ignore Yelp. Maps on iPhones showcases Yelp reviews and anytime someone is trying to find you, your star rating will appear underneath your dealership’s name. This is important because even if a potential buyer neglected to research your reviews prior to going to your dealership, he or she will still see your Yelp rating when entering the address into their iPhone and the Apple Maps app.

• Pay attention to Google – According to our Study, 74 percent of service customers and 79 percent of sales customers use Google as their main search engine, meaning that more people see your reviews there before any other site. Google also showcases star ratings from other review sites on the first page of its search results.

Maintaining a strong reputation: • Respond to all question and comments – Potential clients want to work with a responsive dealership that is easy to access. Show them you are available by responding to all positive and negative reviews and comments, answering questions and congratulating new car buyers via social networks. Our Study

Franchising USA

“Powerful brands in social media are built through three main factors: building a following, maintaining a strong reputation and correctly managing conflict.” shows that 37 percent of sales and service customers rank dealerships who respond and comment to customers on reviews sites like Yelp, Facebook and Cars.com as the most important thing they look for in their review site research.

• Post about your inventory – Be balanced. Yes, be interesting and personable but also use the social sites to sell! Make sure you are linking back to your website and keep track of who comments on the posts. They may not buy the car you are showcasing, but they may be in the market for another vehicle or service offer.

• Engage with the community – When you post on social media, make sure you include a local angle to some of your content and always share any local charity or volunteer work you are involved in. Consumers want to work with businesses that are friendly and care about the community. Engaging with the community is a great way to build your reputation as a trustworthy local business.

• Ask for reviews – You can increase the number of reviews you get by asking for immediate feedback from satisfied car buyers or service customers, including via text. Make it is easy for happy customers to share their positive feedback on top review sites. Keep an eye on your competitor’s reviews as well; see what sites they are performing well on and where they could use help.

Correctly managing conflict: • Once again, always respond – Responsiveness is even more important in situations involving unhappy clients. This will show customers that you care and are willing to address concerns when something goes wrong.

Studies show brands that respond to

both positive and negative reviews or comments have an 86 percent higher rating compared to those that ignore them.

• Take negative conversations offline – Respond to negative reviews politely and professionally. Don’t get into an argument online and don’t make offers of restitution or discounts online. Take the conversation offline immediately by providing the phone number of a highlevel contact at your dealership.

• Ask customers who have had their issues resolved to remove a bad review - Once the issue is resolved and the customer feels that he/she has been treated with respect, it is appropriate to ask the customer to remove the negative review or qualify the review and share that the issue has been resolved. Most importantly, don’t get into an argument online with a reviewer. It will make you look defensive and unprofessional.

When handled properly, many unhappy customers will end up being fans of your dealership and will update their review to let the public know you addressed their concerns.

There are undeniable benefits of social media and review management for auto dealerships. Gone are the days of sitting by the phone or waiting for customers to walk in. Consumers are starting their search online long before visiting a dealership.

That’s why managing your dealership’s online reputation is essential to you and your business.

Alexi Venneri is the co-founder and CEO of Digital Air Strike, a leading social media and digital engagement company. Alexi has more than 20 years of experience in marketing and is a pioneer in digital response, social marketing and online reputation management. digitalairstrike.com

Page 39

Click here to find out more...

FRANGUIDE.COM 703-424-2980 FIND YOUR FRANCHISE WITH FREE GUIDANCE FROM INDUSTRY EXPERTS Franchising USA

ex per t advice

George Knauf, Senior Franchise Business Advisor, FranChoice

The Gathering Storm in Retail Sears, the company that was where you ordered absolutely anything to be delivered to your home a century before Amazon ever existed is closing stores. JC Penny, another of the oldest names in retail, closing stores. Macy’s, HH Greg and Payless Shoes are all closing stores.

We are watching one of the most interesting sea changes in how companies sell and how consumers buy in history.

In the industrial age manufacturers made goods, shipped them to distribution warehouses then on to be inventoried at local stores for final sale. Stores were less an “experience� than they were a simple distribution and sales infrastructure.

George Knauf

Franchising USA

Today walking into a department store and never talking to anyone that works there is not enough to hold on to our wallets, we

can get that same customer service online.

And as far as trying on or seeing items in person, returns are so easy from online sellers that it may actually be more trouble to go to the store.

When I was a teenager you actually made plans to meet friends at the big regional mall for a movie or to just wander around.

Now there are websites and Youtube channels devoted to those same, now abandoned, malls!

If you are looking at franchises you have to give close consideration to what this will all mean for the brands you may be looking at.

At this point you can see 3 main categories as relatively unchanged by this retail trend: 1. Restaurants – Amazon Prime does not deliver a prepared dinner, but they do sell ingredients 2. Service – Amazon Does not deliver a home repairman or automotive technician 3. Service based retail – Your personal trainer does not fit in their shipping boxes You have to consider that every electronic gadget, battery, car part, piece of clothing or tangible item has a part/item number on it. Consumers that do go to a retail location to see the item in person often cross check the price online to see if they can trade money for time, receive it days later for less money. There was a wellknown electronics retailer some time back that was noticing people checking out flat screens then pulling out their phones to compare prices. There was a big dust up as they asked people comparison shopping to leave the stores.

Here is the core of the change that is happening, where service is not a key component we will see consumers looking for best efficiencies and lowest price which will most often be found online where those sellers do not have the added cost of the retail infrastructure. Where service is a key component consumers will consider passing on a lower price to be catered to.

Some offerings will cross both lines and consumers will get to decide what is more important to them.

“The old low service distribution model may be disappearing but a new high service model may be filling a slice of that gap.”

Here are a couple generic examples.

Imagine a consumer that wants to get more physically active, they have the choice of joining a local gym, using an app on their phone or using something like a popular service where you buy a very expensive exercise bike with a computer attached and then subscribe to a telecommuting exercise program so you can workout in your living room with other people who are working out in their living rooms.

I know consumers that have made each of those choices for different reasons, but I tend to think that unless you are very driven to hold yourself accountable that going to a local gym where people will notice when you don’t show up is a greater motivator. The local gym offers a lower cost of entry in that spin class category, a benefit that may not hold for the boot camp category when an app may work for some very driven people. The cost to go to the first gym based spin class may be $30-40, but the cost to buy the bike with the computer is well into the thousands and then you have a monthly obligation, whether you are on the bike or your laundry is.

Another category to consider, clothing.

The old low service distribution model may be disappearing but a new high service model may be filling a slice of that gap. For some people shopping is a fun activity if you have someone to play with, this is true across all demographics.

disposable, it is simply a place for customers and their personal shopper to hang out and have fun!

Nearly all categories have some sort of online competitor. If you are looking at franchises ask yourself if you can get a similar item or experience via Amazon, Uber or the other online service providers.

If it is a tangible item you may find more often than not the consumer may make the online purchase, unless there is a service offering packaged with it to draw them to you. What you don’t want is that they use your store to see it, then go home and order it.

For franchise investigations at this point I think that one rating criteria would have to be how much does the service provided by the franchise operation determine the likelihood of a sale being made. The lower that rating the more likely that you need to be looking at something else.

So, where does all of this end up?

Well, Amazon is reopening bookstores after taking away the playing field form Borders, Barnes and Noble and many other book brands. But that is a conversation for another day.

What is your success story? Let’s go find it!

Imagine a clothing store that is more about the experience, the relationship and where you have a personal shopper as you partner in consumerism. It would not need a big footprint, they would just bring in things that their clients were most likely to buy.

They could deal in items made in smaller quantities, that are harder to find and that may be unique at the next neighborhood cookout.

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both startup and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution.

Contact the Franchising USA Expert George’s Hotline 703-424-2980.

In this case the retail space is nearly

www.myperfectfranchise.com

Franchising USA

ex per t advice

Page 41

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Franchising USA THE MAGAZINE FOR FRANCHISEES

Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

To subscribe visit: www.franchisingusamagazine.com

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Veterans in Franchising may 2017

www.franchisingusamagazine.com

Frozen Dessert Franchise Aims to

Touch Base With Military A Blue Letter Day for Veterans what makes

a Veteran a Veteran?

Franchising USA

SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.

• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners

Page 45

V eterans in F ranchisin g S upplement may 2 0 1 7 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover 46 Frozen Dessert Franchise Aims to

Touch Base With Military 52 A Blue Letter Day for Veterans 48 What Makes a Veteran a Veteran?

News and Expert Advice 48 What Makes a Veteran a Veteran?

Kaleb Warnock, Tropical Smoothie Cafe

52 A Blue Letter Day for Veterans Jim Mingey, Founder and Managing Director,

Veterans Business Services

Veterans Profile 50 The Melting Pot

Franchising USA

V e t erans in Franchising

sweetFrog

Frozen dessert franchise aims to touch base with military

If one Virginia based franchise has its way, American military bases will be getting a lot sweeter and a lot more amphibious.

locations on some military bases.

SweetFrog, a frozen yoghurt and dessert

Pucel is hopeful the franchise will see locations popping up on bases within the next six to nine months.

franchise headquartered in Richmond, VA, is currently in talks to potentially open

Franchising USA

“Lately, we’ve definitely seen a surge in interest from military veterans and transitioning individuals who are looking to develop sweetFrog locations on military bases across the country,� sweetFrog Director of Franchise Marketing and Development Shemar Pucel said during a recent interview.

The possibility of getting more veterans on board is exciting for Pucel, who comes from a military family herself.

Their training and experience in the military means veterans know how to take processes and procedures and deploy them to the highest level, the sweetFrog franchising director said.

She estimates between 20 and 25 percent of sweetFrog franchisees are former military members. The company recently sent out a survey to franchisees to

ascertain exactly how many are veterans, Pucel noted, adding that she recently signed up two more veterans within the last three months.

The usual VetFran incentive for sweetFrog is 25 percent off the franchising fee, but that goes up to 50 percent off in both May in honor of Military Appreciation Month and November in honor of Veterans Day. This discount can also be applied to two of their newer models, including their mobile truck and trailer options.

Family focused Started in 2009 by founder Derek Cha, sweetFrog began franchising in 2012. The company currently has 340 locations, of which 70 are corporate stores and rest are franchises.

Aside from veterans, sweetFrog has franchisees from all walks of life, including people who have exited corporate America, but who don’t want to retire yet, and franchisees of other concepts who are looking to diversify their portfolios.

Pucel pointed out that because sweetFrog is a family brand, it tends to attract husband and wife teams and parent and children teams of entrepreneurs.

That family oriented outlook is apparent in the sweetFrog brand. It offers birthday packages for families with their mascots Scoop and Cookie. One theme is “Princess and a sweetFrog,” where little girls get dressed up as their favorite princess. They also have super hero nights.

“Boys and girls and even adults can come in dressed as their favorite super hero and have a fun place to hang out,” Pucel explained.

Modelled after the popular adult event of wine and painting nights, sweetFrog also offers painting nights and days for children, where kids get a free cup of yogurt and learn how to do some painting.

The brand also makes a point of working with schools, non-profit organizations and clubs like Girl Scouts of America to teach children about business and finance.

This is all in keeping with Cha’s original intention with the brand.

“Lately, we’ve definitely seen a surge in interest from military veterans and transitioning individuals who are looking to develop sweetFrog locations on military bases across the country.” - Shemar Pucel “He really founded the business to be a good neighbor, to give kids and their families a safe haven where they could come in and enjoy a great dessert and be supported as a member of the community,” Pucel said.

California and two in Nevada, the brand is pushing a western expansion. Arizona is a top priority for the company, as well as continuing their buildup in Texas and establishing themselves more in Southern Florida.

Purchased by Boxwood Capital Partners in 2015, sweetFrog still strives to exemplify family and community involvement in their brand.

A franchisee in the Dominican Republic just recently opened their seventh location in February.

Becoming a sweetFrog The brand has 35 individuals based in their corporate headquarters that are there to assist franchisees with all aspects of the business, including buildout, lease negotiations and marketing. The brand also does a lot of national advertising for franchisees.

Six district managers and a director of operations are out in the field all the time visiting franchisees and providing on-site training as needed.

Franchisees also come to Richmond for training about three or four days before they open their store for in-house training. sweetFrog representatives also do a final walkthrough with franchisees and help them throughout the grand opening of their stores.

Plus, the brand holds an annual convention and gives franchisees access to an online educational library that is always available to them.

“We kind of hold their hand from start to finish,” Pucel noted.

Pucel pointed to sweetFrog’s branding as being a big difference maker for the company, particularly their cute mascots, Scoop and Cookie.

“Kids absolutely gravitate toward them,” she said.

Along with the mascots, the brand’s14 proprietary flavors that only sweetFrog franchisees can access and their focus on children’s events and connecting to the communities they’re in all help sweetFrog maintain a strong brand presence.

With bringing more veterans on board and keeping their focus on family and community, sweetFrog is poised to hop onto those military bases in the near future with some major entrepreneurial opportunities for the right people. www.sweetfrog.com/franchise

25% off of our initial franchise fee for Veterans!

(Doubled in May and November each year)

Coast to Coast Currently, sweetFrog is in 28 states and five different countries. In the USA, the brand is everywhere from Maui, where it just recently opened, to New York. It has a particularly high density on the east coast.

With 20+ locations in Texas, five in

Learn more at www.sweetfrog.com/franchise or call (844) 564-FROG

Franchising USA

V e t erans in Franchising

Page 47

V e t erans in Franchising

Kaleb Warnock, Tropical Smoothie Cafe

What Makes a Veteran A Veteran?

“I would recommend to any fellow veteran looking for a new career path to explore franchising, do the research and find an option that best fits them.”

Kaleb Warnock

What makes a Veteran a Veteran? Well, we’re just regular Americans who have decided to serve our country. As for the reasons why, there are a multitude; patriotism, adventure, excitement, travel, school, money, the list could go on and on.

We aren’t any different from the person next door and most of the time, we don’t even realize we did anything worth acknowledging. It’s just our duty. And our duty continues once we leave the service, as we have our future and the future of our family to think about. We go through extensive training in the military and learn skills that can be directly applied to just about any industry. I chose to become an entrepreneur after my time in service.

Franchising USA

As a business owner, I often come across employee candidates with military experience and typically find myself inclined to put them on the top of my short list. Not for preferential treatment, but because I know the invaluable skills the military teaches you, such as the importance of discipline, how to become a leader, the significance of work ethic and paying attention to the details. All of these important techniques reside in any military veteran’s arsenal and can be readily applied to any business concept given the opportunity.

The military taught me the necessary skills I needed to help make my dreams become a reality and I always try to be an influence to others seeking a career path after their service. Once mine came to a close, I came across ownership opportunities with Tropical Smoothie Cafe, which at the time offered something to veterans that I had never seen done before. The company’s VetFran program offered 50 percent off of its franchise fees to military veterans. For me, that extra savings incentive was all I needed to move forward in pursuing my new career as a business owner.

I’ve seen through firsthand experience the effectiveness of the franchise model and what a great business path it can

be for military veterans. Most proven franchise systems for that matter provide its franchisees with an established working model that is a recipe for success if executed properly. This type of business model is the perfect fit for any veteran looking to chase their entrepreneurial dream with the support of a strong corporate team. In the military, you are trained everyday on how to follow standard operating procedures, improvise and make quick decisions.

As a military veteran, I am very fortunate to have found a franchise that not only offered the VetFran discount, but also had a training program that provided a path to success. I would recommend to any fellow veteran looking for a new career path to explore franchising, do the research and find an option that best fits them. The franchising industry offers unique opportunities to be your own boss while simultaneously having the sense of security that comes with buying into a proven business model with support systems in place.

Kaleb Warnock is a former Master of Arms in the U.S. Navy and Tropical Smoothie Cafe Multi-Unit Franchisee. www.tropicalsmoothiefranchise.com

Page 49

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V e t erans in Franchising

T he M elting Pot

Marine Corps Veteran Franchisee Rises Through Melting Pot Ranks to Ownership

There was a time when Kelly Cooper wasn’t even sure he would graduate from high school. He wasn’t exactly committed to his studies. He did have an inherent love for his country, so he decided that the United States Marine Corps would be a natural next step for him - a career path he could commit to.

He served for four years in the Marines, rising to the rank of Corporal (E4). His specialty was anti-tank and demolition in the Infantry. While he was stationed at Camp Lejeune, he travelled around the globe, serving in Cuba, South America, South Korea and Okinawa, Japan. It was an amazing experience for Cooper, but he was looking to be “more settled” in life.

“The real estate and location are critical. Veterans need a franchise that can provide assistance with this and more.” - Kelly Cooper Franchising USA

He returned to the States to continue his education at Parkland College in Champaign, Illinois. It was there that he bartended and managed at TGI Fridays and discovered his love for the restaurant business. He then embarked on a career in restaurant management, first at Biaggi’s Ristorante Italiano and later at Rock Bottom Brewery before landing at The Melting Pot in 2005.

“In addition to incentives that franchises provide veterans, Cooper also suggests that veterans consider the training and support that a franchise can provide.”

He started as an assistant manager at The Melting Pot in Phoenix, learning a lot and honing his skills in a short period of time. After gaining key experience and knowledge, he was promoted to General Manager after only three to four months.

After a year, he moved to Scottsdale and served as their General Manager for a few years. When an Area Manager position became available, he took advantage of the opportunity for even greater responsibility with the brand. Finally in 2010, he realized his dream of ownership.

Over the past seven years, he became partners with Dan Arndt and Mark Rosenthal in the Scottsdale, Phoenix and Glendale locations and franchisee of the Tucson Melting Pot. Cooper was mentored and encouraged by Dan and Mark from the beginning and credits them with making his dreams of ownership possible.

He also credits the Marine Corps with putting him on the right path. He could have easily lost his way after high school, but found the structure of the military to be even more beneficial than college in some ways. Many of the skills he learned in the military translated into restaurant management and ownership. The military framework and leadership skills learned while serving in the infantry lend themselves well to franchising.

“You are essentially following someone else’s system. Implementing someone’s plan and making it successful – just like in the military,” said Cooper.

“Attention to detail is important in the Marines. You need the same level of detail in franchising. It [the Marines] really changed my life, gave me practical training and put me in a position to be a successful franchisee.”

“Attention to detail is important in the Marines.

You need the same level of detail in franchising.

It [the Marines] really changed my life, gave me practical training and put me in a position to be a successful franchisee.” - Kelly Cooper Cooper agrees that The Melting Pot is a great place for veterans to utilize the skills they gain from military service.

And, the veteran incentive is definitely a bonus. The brand offers 20 percent off the initial franchise fee of $45,000 for veterans through the VetFran program.

This discount applies to the first franchise and requires the individual qualifying for the discount to be the majority owner.

In addition to incentives that franchises provide veterans, Cooper also suggests that veterans consider the training and support that a franchise can provide.

“The real estate and location are critical.

Veterans need a franchise that can provide assistance with this and more,” added Cooper. “As a franchisee, you are buying

into a system and process. We need access to people and resources that help us grow our business. I feel really good about the support we get at The Melting Pot.”

The support he receives also allows him to spend more time outdoors and on the lake, as well as with his wife, Erin, and their

children Kennedy (3 years old) and Mason (2 years old). He also carves out time to learn more about running a business, as

he wants to build a legacy for his family and would love for his kids to join him

in business if they have a passion for the

restaurant industry. But, at the end of the

day, he just wants his kids to be happy and enjoy what they do. Just like he does. www.meltingpot.com

Franchising USA

V e t erans in Franchising

Page 51

V e t erans in Franchising

Jim Mingey, Founder & Managing Director, VBS

A Blue Letter Day for Veterans?

April 21, 2017

Community Public Offering $250,000 10,000 Shares For Oregon Residents Only

Community Public Offerings are finally gaining momentum to provide equity finance for Veteran owned startups, including franchises.

Whether a red-letter day or a blue letter day doesn’t matter, what’s important is that it could be a “V” letter

So, what’s a CPO? If you Google: “Community Public

Offering” you should find it at top of the

day for Veteran Small Business because as of April 21,

list. You’ll also find a lot of information

2017 the Securities and Exchange Commission (SEC)

Oregon, which is leading the charge

about the CPO, most of it posted by Hatch

is now allowing interstate advertising for Community

to make the CPO a viable way to raise

Public Offerings (CPO) to raise cash.

indirectly help Veteran small businesses

Franchising USA

cash in Oregon. And Hatch’s efforts will

“The current lifting of the advertising restriction is very important because one can now use social media to market an offering and to let the world know about your business idea as well.” in another 35 states where its legal to offer a CPO. Before April 21st a CPO couldn’t even advertise its offering in the Oregonian Newspaper because it be might be read as close as 10 miles away across a state line in Vancouver, Washington. Now it doesn’t matter if someone in Philadelphia reads the advertisement. New SEC Rule 147A will permit issuers to “engage in general solicitation and general advertising of their offerings, using any form of mass media, including unrestricted, publicly-available Internet websites, as long as the sales of securities so offered are made only to residents of the state or territory in which the issuer is resident”.

The CPO is not about funding vehicles like Kickstarter which provides noninvestment funding for contributors who are willing to pre-purchase, contribute to, or support a business for personal reasons.

The CPO is a securities-based funding giving ownership, or a promise of future revenue to investors in equity or debt. This is a mechanism that enables broad groups of investors to fund startup companies and small businesses in return for possible economic gain. Investors can give money to a business and receive ownership of a small piece of that business. If the business succeeds, then its value goes up, as well as the value of a share in that business—the converse is also true.

What this means is that any Veteran entrepreneur can access significant equity capital with modest organizational costs to acquire or build a business. Up until recently equity offerings were almost entirely sold only to high net worth accredited investors in private offerings.

Individual states do set some restrictions on the CPO for purchases by the public,

including, but not limited to, the amount of investment purchased and age of the investor. However, the size of the CPO can sometimes exceed $1,000,000 (limited to $250,000 in Oregon) and the organization and filing cost of the CPO can be under $5,000 as opposed to multiples of that amount for a private offering.

The current lifting of the advertising restriction is very important because one can now use social media to market an offering and to let the world know about your business idea as well. With a CPO, a Veteran could acquire rights to multiple franchise locations and stage in the required equity for each one, setting a minimum and maximum for their CPO. If you’re a Veteran interested in learning how to advertise or structure a CPO to fund your equity to start a business or to acquire a franchise, just contact the Veteran Business Services Help Desk at 503-344-6945. If you’re a Combat Veteran who wants to learn how to help other Veterans raise capital in your home state using VA Chapter 31 benefits, just forward your DD 214 and we’ll arrange an appointment to discuss an evaluation and application. And if you’re a Veteran who is a graduate of the Entrepreneurial Bootcamp for Veterans with Disabilities (EBV), we’ll provide you a special

Jim Mingey

discount on all our franchise services. We guarantee a Veteran client the best price and discount on any franchise acquisition.

VBS Founder and Managing Director, Jim Mingey, is a decorated Vietnam veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s market. Jim participated in the EBV Program at Purdue University, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment (VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States exclusively for veteran owned small businesses and franchises: The Veterans Opportunity Fund. Jim intends to keep on ‘advocating’ for veterans in franchising. www.VeteransBusinessServices.us

“Before April 21st a CPO couldn’t even advertise its offering in the Oregonian Newspaper because it be might be read as close as 10 miles away across a state line in Vancouver, Washington. Now it doesn’t matter if someone in Philadelphia reads the advertisement.”

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ex per t advice

Matthew Jonas, President, TopFire Media

Start With Your Story:

How All Franchise Marketin Stems From Strategic Messaging

According to the International Franchise Association’s “Franchise Business Economic Outlook for 2016,” there are 795,932 franchise establishments, representing more than 3,000 franchise brands in the United States.

Needless to say, there’s no shortage of choice for those will heavy pockets and a desire to operate a franchise business. To stand out in the pack, effective franchise marketing is paramount.

Franchising USA

There are plenty of ins-and-outs to highly targeted digital marketing and public relations tactics, but the first and foremost component to any campaign stems from its ability to tell the brand story on a emotional and logical level.

Consider this metric for message development: If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your brand, and most importantly, your franchise opportunity.

If you find yourself in this unfortunate predicament, it’s time to get back to the drawing board.

Be different, not ‘me too’ When it comes to franchising, there are dozens of ways to differentiate an

opportunity, with most having their own advantages. Aside from concept, think of components like size of investment, target market or franchise structure.

Wherever that differentiation occurs, find your “EST” and push it hard. While being the biggest, cheapest, easiest, quickest or hottest “something” leans toward a retail consumer perspective, many of the same principles apply for franchising, especially when it comes to concepts that are undifferentiated from the start.

All too often, companies try to be the “best” at all things for all audiences.

Unfortunately, these brands quickly learn that the desire to succeed at all things leads to mediocre everything, a long-term disaster. For franchise marketers, staking a position in two of these five “ESTs,” while perhaps identifying new “ESTs”

concept side-by-side and make the most logical choice based on that analysis? The short answer of course is, no.

arketing

Typically, most buyers will consider a dozen or so opportunities before making a decision, with most of those considerations coming from a specific industry segment they are initially drawn towards. And buyers are drawn to industry segments for any number of reasons. Perhaps a buyer has prior experience they’d like to leverage, or they’re looking for an opportunity to have the most fun but still have a high return on investment. Maybe they are only looking at franchise brands that have a certain number of locations, or have been in business “X” many of years.

The point here is that every process will be different.

Operate under the assumption that each and every buyer is looking for reasons to eliminate your concept from consideration, not the other way around.

That also means crafting a story that attracts serious candidates and not those just perusing. While that may sound harsh or counterintuitive, the basic principle of successful franchise marketing is to eliminate the time wasters, and move those “A” prospects along in the sales pipeline.

along the way, is essential in commanding higher ground over potential competitors.

Put simply, good franchise messaging works to create a strong value proposition by controlling the desired position in the marketplace.

This remains certain for franchise marketers: Upfront work to stake a position in the marketplace ensures that the messages about your brand/concept are coming from you, not your competitors.

Buyers may be shopping differently Refer back to the opening statistics, and think hard about how a franchise buyer might consider his or her options. Would they systematically analyze more than 3,000 concepts? Would they put each

From a messaging perspective, provide enough essential information for prospects to self-disqualify, like the investment details, but withhold enough information that requires further exploration, perhaps on your franchise website or marketing materials. Remember though, the messaging on a franchise website never sold a franchise on its own, so ensure that you don’t give it all away upfront, and instead encourage follow up via a form fill.

franchisees and what differentiates top performers from those whose performance is marginal or worse. A specific side-byside comparison of these two groups will often yield insight to better focus your marketing efforts.

Additionally, it’s important for a franchisor to ask themselves specific questions about: What personality traits are right for this business? Is there a particular age range that would fit best? These questions, among others, work in conjunction to create a picture of “the ideal franchisee” and help franchise marketers develop messaging that influences potential franchise buyers on a logical and emotional level.

Matthew Jonas is the president of TopFire Media, an award-winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group and Franchise Dynamics, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships. www.topfiremedia.com

Messaging via personas Before any funnel can overflow with leads, your high-impact messaging should stem from understanding your potential franchise buyers, and developing personas from that understanding. This starts with a detailed assessment of the profile, needs, goals, pain points and behaviors of the potential franchise buyer. A good place to start is by looking at your own

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A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS Midas

ld and highly ughout the wor ized brand thro ud to be one Midas, a recogn car care, is pro e in complete s – and nitie ortu opp renowned nam e chis a’s original fran of Nor th Americ one of its best. lds - the wor best of both experience the organization and With Midas, you nced franchise erie vice exp ser an o of t aut suppor r ver y own of operating you trusted the satisfaction you become a as franchisee, lding Mid a Bui As s. . ines rise enterp doors for bus you open your wor k every name the day of our brand. We ness, sive t is at the heart pon trus res er se, sum con ng experti t trust by providi day to ear n tha er every time. e to every custom valu t bes the and ch” “The Midas Tou rly 60 years of Benefit from nea

otive ser vice tion in the autom t a stellar reputa t to help you Midas has buil decades. We wan stry nearly six continue to indu air you rep as and location and a n ope you wing: succeed. Before you with the follo p, Midas will help sho r you rate ope your shop for tem sys nagement • Business ma ee orientation • New franchis resources ing and training • Ongoing train suppor t.

• Operational suppor t • Development business: marketing your • Optimizing and or visiting ww w.

00-365-00 07 ay by calling 1-8 tod as Mid Join m! .co ng or an a franchise offeri midasfranchise any reque This website and hise. offer to sell a franc

st for information

or forms are not

making an appearance every month in franchising UsA magazine. each detailed, 4 color A-z listing comes with a 150 word write up and your logo. excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or Ad! To learn about the A-z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com

www.franchisingusamagazine.com Franchising USA

7-Eleven Franchising with the world’s #1 convenience store is easier than you think.

Been looking for. Your earning potential is as big as you want to make it. We offer a gross profit split, which means your success is as important to us as it is to you.

It also might be the smartest business move you’ve ever made.

It’s turnkey – we provide the store, land and equipment.

Start-up is fast (3-6 months). You get extensive training and support from 7-Eleven pros.

As a 7-Eleven Franchisee, you’ll be partnering with a brand known and loved around the world. We’re consistently ranked as a top-five franchisor with more than 54,200 stores worldwide.

Our field consultants and operations teams offer a wealth of support and information. Leveraged vendor relationships mean national buying power.

World-famous brand. World-class opportunity.

Take a second and learn why franchising with 7-Eleven could be the career changer you’ve

Big O Tires® BIG O Is Your BIG Opportunity.

With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a worldclass leader. As we continue to thrive in an ever-expanding market, we invite you to be a part of the exciting opportunities as a member of the Big O Tires® family.

Big O Tires® is proud to be one of the most progressive tire and automotive service franchises in the nation. When you join our family, we supply you with a powerful set of tools to help bring your business to the front of the pack: This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.

Boulder designs If you are looking to own your own business, or add a new product line to your existing business; then Border Magic® may be what you’re looking for.

Border Magic® provides durable continuous concrete landscape edging, walkways, and decorative stepping stones that have the look and feel of real brick or stone. If you are looking for a rewarding career, Border Magic® may be what you’re looking for.

Boulder Designs is a simple system with low entry cost and minimal inventory requirements. Our signage can turn any business, park, memorial, or

Clayton Kendall Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to Clayton Kendall’s integrated front-to-back inventory management system allowing for the creation, production, fulfillment, distribution and shipping of all your marketing and sales materials (uniforms, signage, branded merchandise) to be controlled with a

Coverall® Coverall is a leading franchised brand in the commercial cleaning industry and one of the most respected franchisors of professional office cleaning companies focused on killing germs, removing soil and helping to create cleaner, healthier work environments. We help people start their own franchised businesses using the Coverall® brand, and processes, so they may deliver commercial cleaning services to their customers.

Coverall began in 1985 as a three-person company headquartered in San Diego, California and now supports more than 8,000 Franchised Businesses in 90 markets across the United States and Internationally.

Those independently owned and operated franchised

Phone: 1-800-782-0711 Fax: 972-828-5017 Website: Franchise.7-Eleven.com Email: Franchise.Inquiries@7-11.com

• Leading name-brand recognition.

• Experienced franchise system.

• Competitive marketing strategies.

• Dynamic and perpetuating consumer engagement • Comprehensive start-up training.

• Sales guidance from a network of retail experts.

• Multiple warehouses stocked to meet inventory demands.

• National and regional meetings/conventions.

• Access to exclusive marketing resources.

• On-site visits and strong support from Franchise Business Consultants.

Contact us today! www.bigofranchise.com

subdivision into a landmark. In addition, the flexibility of Boulder Designs allows you to transition from your job into business ownership gradually as you do not need employees or a store front to start off like other opportunities.

If you are looking for a rewarding business, or developing a niche market, Boulder Designs® may be what you’re looking for.

Contact: Butch Mogavero Phone: 844-247-2632 or Email: info@bordermagic.com -info@boulderdesigns.net Website: www.bordermagic.com -www.boulderdesigns.net

simple click of a mouse.

Clayton Kendall is the single source marketing solution for national franchises such as Massage Envy, Orange Theory Fitness, European Wax Center, and Blaze Pizza.

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

businesses and their employees professionally clean over two million square feet of commercial office space every day.

With Coverall, becoming your own boss is easier than you might think, no experience necessary, and financing is available! Our Initial Training Program emphasizes franchised business operations and professional commercial cleaning tools and techniques, helping prepare you to run your business. The Coverall® Program sets the bar higher for healthy cleaning and differentiates Coverall franchised businesses from traditional janitorial service providers in the market.

Start your franchised business with the leader in healthier office cleaning!

Website: www.coverall.com/franchise-opportunities

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franchise & serv ices dir ecto ry

Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015

• CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

Foot Solutions

• Satisfaction of Helping Others

What Are You Looking For In A Business?

• Opportunities from $85,000 - $240,000 Single and Multi-unit

• Reasonable Hours • High Margins • Low Labor Requirements • High Consumer Retention • Not Impacted by Economy • Not Seasonal • Fastest-growing Market Age 40+

FRANFUND FranFund provides a comprehensive set of funding solutions for your new or expanding business including our exclusive FranFundSelect® program which provides working capital loans for up to $150,000. This program enables lightning fast approvals and funding in 5 to 7 business days or less with no personal assets, no SBA guaranty fee, no training certificate required, and minimal paperwork.

Generation NEXT Franchise Brands At Generation NEXT we are focused on changing the landscape of the vending industry and continually strive to redefine the purchase experience between machine and consumer.

Across all of our franchise concepts, innovation, technology and evolution are at the core of our business approach.

From our revolutionary and groundbreaking Reis

International Franchise Professionals Group

Franchising USA

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

Foot Solutions is the world’s largest specialty wellness franchise focused exclusively on helping people feel good from the feet up.

For more information, visit www.footsolutions.com, email fscorp@footsolutions.com, or call 770-916-5997.

Our team of funding experts are here to work with you to create a customized capitalization solution for your specific situation, whether you’re launching a new business or expanding a current one. After all, it’s our mission to get your business up and funded in a fraction of the time!

Phone:817-730-4500 Fax:817-546-1291 Website: www.franfund.com Email: info@franfund.com Contact:ksenay@franfund.com

& Irvy’s Robotic FroYo machine, the world’s first ever frozen yogurt served by robotic technology, to our concept that pioneered the movement of healthy options; Fresh Healthy Vending which introduced healthy options to a sugar-filled industry, we are innovators and developers of the future of the vending industry.

Contact: Paul Schmidt Phone: (888) 902-7558 Email: marketing@gennextbrands.com Website: www.gennextbrands.com

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

Kid to Kid For more than 20 years, Kid to Kid franchisees have been a fixture in their local communities, serving parents and families with growing kids. This recession-thriving store concept allows parents to sell their outgrown kids clothes and buy gently-worn toys, clothes, and baby gear at affordable prices.

Kid to Kid stores provide a bright, clean, and upscale experience for customers that result in nearly 70% gross margins to the franchisee.

With more than 117 stores in operation and a track record of solid franchisee earnings, it’s easy to see

Impact Permitting Impact Permitting has announced the launch of its franchise model for the state of Florida in response to the sharp increase in building throughout the state. Franchise opportunities, with an exceptional business model, extensive class room and inthe-field training and consistent ongoing support, are being offered to qualified candidates. Initial investment is $35,000 with little additional start-up costs as the franchise can be operated initially out of one’s home. No prior construction or permitting experience is needed.

Impact Permitting helps companies and individuals

why Franchise Grade ranked Kid to Kid as the #12 Best Franchise for 2015.

Kid to Kid is seeking energetic individuals with great management skills who want to make a difference in their community while earning a living. Our owners enjoy operational, technical, marketing, and financial support from our corporate headquarters and a great community of successful store owners who work together to continually improve.

For more information call our business development team: 801 359 0071 ext 100, or email sales@bcfranchise.com.

through the maze of government rules and regulations that cover the permitting process by representing them at government permitting offices.

Impact Permitting has grown from a small business with just three customers in 2006, to a prosperous business with a large and growing client base, comprised of both local and national companies, with a reputation earned by striving to provide the highest levels of service and care.

Phone: 561-440-1001 Website: www.impactpermitting.com Email: info@impactpermitting.com Contact: Nadine Austerfield

Little Caesars

continue to receive support, expert analysis and consultation from corporate as their business grows.

Little Caesars offers strong franchisee candidates opportunities in select locations across the country. As America’s fastest growing pizza chain, Little Caesars provides candidates an opportunity for independence with a proven system, a simple operating model and strong national brand recognition.

Little Caesars’ requires candidates desiring to open one store to have a net worth of $150,000 with a minimum of $50,000 in liquid, unencumbered assets (such as cash).

Franchisees must also be able to obtain financing to cover the total costs of opening a franchised location.

Franchisees benefit from a comprehensive training program that focuses on all aspects of the business, including training, architectural and construction services to help with design, preferred lenders to assist with financing, the ongoing research and development of new products, and effective marketing programs. Franchisees

Le Macaron Development LLC Le Macaron French Pastries boutiques bring luxury to life with French macarons, gourmet chocolates and more. Our signature French macaron includes the best ingredients to create tasty, sweet morsels of crisp meringue and fillings made with gluten-free ingredients and no preservatives. The result? A delicate, sophisticated delicacy that invites customers to appreciate the quality of a thing done right.

For the sixth year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains.

Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com

locations. Our modern, attractive boutiques are typically housed within 800 to 1,000 square feet, ideal for outdoor shopping centers, enclosed malls, tourist areas and a variety of different high foot traffic site options. Along with eat-in and carryout options, franchisees can also provide custom and pre-packaged gift selections as well as catering and delivery services.

For more information visit www.lemacaron-us.com/franchise-available

With a unique no-bake concept, Le Macaron Development LLC is poised for national growth in premier franchise locations alongside our more than 40 current

Contact: Kathe Moore Phone: 941-685-2334 Email: kathemoore@lemacaron-us.com Website: www.lemacaron-us.com

franchising usa

Excellent for branding and recognition.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.

Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.

Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

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Midas Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America’s original franchise opportunities – and one of its best.

With Midas, you experience the best of both worlds - the support of an experienced franchise organization and the satisfaction of operating your very own auto service enterprise. As a Midas franchisee, you become a trusted name the day you open your doors for business. Building consumer trust is at the heart of our brand. We work every day to earn that trust by providing expertise, responsiveness, and the best value to every customer every time.

Benefit from nearly 60 years of “The Midas Touch”

pinot’s palette Pinot’s Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. #1 paint and sip for franchisee satisfaction – Pinot’s Palette is a unique, art-inspired entertainment concept catering to adults, corporations and kids.

By combining art and wine into a single concept, Pinot’s Palette now offers an inclusive, social activity for guests to enjoy with friends, family or work team members.

PIRTEK USA PIRTEK is the fluid transfer solutions leader in sales and service and the only franchise of its kind in the United States. With more than 30 years of experience in this field, PIRTEK boasts more than 400 Service & Supply Centers and a fleet of Mobile Service Vehicles in 23 countries.

Powered by an industry-leading approach to sales and service and backed by a corporate center passionate about its franchisees and customers, PIRTEK offers unmatched service and logistics.

This is a sales-driven, service-based business that

Remedy Intelligent Staffing Remedy Intelligent Staffing is a nationwide staffing organization with over 50 years of recruiting and selection expertise to match qualified candidates with employment opportunities where they will succeed.

Our franchise brands, Remedy Intelligent Staffing and Westaff, place candidates in a variety of positions, primarily light industrial with a secondary niche of administrative/clerical. Our three core offerings include temporary, direct hire and temporary-to-hire staffing services.

Restoration1® Restoration1 is the fastest growing restoration franchise in the emergency restoration industry for mold, water, fire and smoke damage, handling jobs of all sizes across the nation for residential and commercial property’s. ®

Our business is based on local and regional relationships with insurance adjusters, building inspectors, subcontractors and policy holders.

It is always in high demand and not affected by economic trends because it is based on necessity, not discretionary spending.

Our model is a powerful opportunity for the right

Franchising USA

Midas has built a stellar reputation in the automotive service and repair industry nearly six decades. We want to help you succeed. Before you open a location and as you continue to operate your shop, Midas will help you with the following: • Business management system for your shop • New franchisee orientation • Ongoing training and training resources • Operational support.

• Development support • Optimizing and marketing your business: Join Midas today by calling 1-800-365-0007 or visiting www.midasfranchise.com!

This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.

Pinot’s Palette’s entertaining environment, expert guidance from trained local artists and exceptional customer experience creates strong word of mouth, community recognition and a loyal customer base.

Pinot’s Palette looks for franchisee partners who love to entertain and values that fit comfortably within the Team Pinot culture. Not art experience required!

Franchising since 2010 with more than 130 locations in 33 states, Pinot’s Palette is an established, awardwinning concept leading the paint and sip industry.

Website: www.PinotsPalette.com/Franchise or Email: Franchise@pinotspalette.com

focuses on repairing and maintaining hydraulic- and pneumatic-powered machines. Although the brand might sound like an opportunity better suited for someone who can work a wrench, it’s a business well-matched for entrepreneurs who understand the value of building relationships and are prepared to capitalize on the opportunity to thrive wherever industrial equipment is used—and it is used virtually everywhere.

For more information contact: Gwyn T. O’Kane, CFE, Vice President of Franchise Development, PIRTEK USA Phone: 321.504.4422 Email: gokane@pirtekusa.com Website: www.pirtekusa.com

The parent company, EmployBridge, with corporate headquarters in Atlanta, GA, operates more than 490 offices nationwide and is the 10th largest provider of staffing and workforce solutions in the world. With annual sales over $3.2 Billion, we employed over 460,000 associates on assignment at more than 19,900 companies throughout the USA. Contact: Chad Wright, Franchise Development Director Phone: 877-478-4033 Email: franchise@employbridge.com Website: www.remedyfranchise.com

candidates, as it involves no inventory, no brickand-mortar location and high-volume growth that continues through almost any economic climate.

Our ethics, professionalism, quality and availability are carried out at each of our franchise locations.

Our team is committed to giving franchisees the support system they need to succeed in these same areas. Restoration 1 Franchisees can reach full potential with our superior training, technical support and in-territory support.

Contact: Gina Roberson Phone: 800-993-0803 Email: gina@restoration1.com Website: www.restoration1.com

Sports Clips Established in 1993 and franchised in 1995, Sport Clips is one of the nation’s leading franchises with more than 1,500 stores nationwide. Founder and CEO Gordon Logan is a pioneer of the unique sports-themed haircutting franchise, including the development of the Sport Clips All-Star haircutting systems, operating procedures, and marketing programs. It’s a great recession-resistant business that’s all cash, no receivables, and no haircare industry experience is necessary.

FORBES as a “Top Ten Best Franchise” to buy for its investment category.

Qualified veterans who are interested in owning a Sport Clips are eligible for a 20 percent discount off of Sport Clips’ franchise fee of $59,500 through participation in the Veterans Transition Franchise Initiative, also known as VetFran, which was created in 1991 during the Gulf War. At Sport Clips, it’s good to be a guy but it’s great to be an owner! Visit sportclipsfranchise.com to learn more.

For more information, contact Karen Young:

Sport Clips is ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises” and in the top 20 in the “Franchise 500.” It is also ranked by

Email: franchise.recruitment@sportclips.com Phone: (800) 872-4247 x. 1 Website: www.sportclipsfranchise.com

Sprout Financial

as we work from STATED information and your good personal credit history.

Sprout specifically created this financial program to help new & existing Franchise owners.

We strive to ensure you have the working capital needed to promote a thriving business.

Contact: Russell Hibbert Phone: 800.358.1052 Email: contact@sproutfin.com

NO collateral required, NO financials submitted

Website: www.sproutfin.com

SUBWAY®

way they want - using freshly baked breads, select sauces and a variety of delicious toppings.

When you own a SUBWAY® restaurant, you’re part of the world’s largest restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it.

When you join the SUBWAY® family, you’ll get world-class support before you even make your first sandwich and well beyond. Our franchise support system features: Training, product development, advertising, purchasing cooperative, field support and much more.

Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want.

Contact: Ralph Piselli, Franchise Sales Manager

SUBWAY® is the undisputed leader in fast, healthy food. Our easy-to-prepare sandwiches are made to order right in front of the customer, precisely the

Phone: 203 877 4281 Email: Franchise@subway.com Website: www.subway.com

Sunny Days In-Home Care

marketing, operation practices, market analysis, plus ongoing training.

Sunny Days In-Home Care is a leading provider of nonmedical, in-home personal care service for seniors and disabled adults.

Founded in 2011, the Pittsburgh-based franchise company is focused on providing high-quality assistance to those who aren’t able to care for themselves so they can continue to live a dignified and independent life.

In addition, Sunny Days also offers franchisees a contribution of $10,000 of their initial franchise fee toward grand-opening marketing efforts. As part of the rapidly growing senior care industry, Sunny Days stands apart from its competitors by offering one of the lowest startup costs and highest care fulfillment rates in the industry.

With an experienced development team that has nurtured and grown multiple locations over the years, Sunny Days extends that same high-quality assistance to its franchisees by offering assistance with startup,

Contact: John Bennett Phone: 724-260-5186 Email: info@sunnydaysinhomecare.com Website: http://sunnydaysfranchise.com

sweetFrog Premium Frozen Yogurt

and even birthday parties. At sweetFrog, we take pride in being a part of our community and we treat our guests like family.

sweetFrog Premium Frozen Yogurt is not only one of the most rapidly-expanding frozen yogurt concepts; we are one of the fastest growing franchises of any category in the nation!

In addition to offering the best in quality service to our communities, sweetFrog has a proprietary line of our very own yogurt which ranks well above the rest in taste tests across the globe. As the industry leader, our Research and Development team is constantly searching out and testing for the next great and most delicious flavor!

Voted the #1 frozen yogurt shop in the US in 2016 by The Daily Meal, sweetFrog continues to offer amazing franchise opportunities for all entrepreneurs.

Our stores have become pillars in each community, hosting little league celebrations, school fundraisers,

Phone: 804-835-6761 Website: www.sweetfrog.com/franchise Email: shemar.pucel@sweetfrog.net Contact: Shemar Pucel

Franchising USA

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franchise & serv ices dir ecto ry

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth.

All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’.

Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry.

Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

Uptown Cheapskate At Uptown Cheapskate, we buy and sell stylish clothing for teens and twenty-somethings in a fastpaced, upscale retail environment that enjoys nearly 70% gross margins. Our inventory changes every day as our stores hand-select current fashions and price them using Uptown Cheapskate’s proprietary software.

Our ideal candidates pair their love of fashion with management experience, and are energetic leaders to their store teams. Our franchise owners are trained in person at corporate headquarters and in internship stores, and are given access to a robust training portal for franchisees and store employees. This tool is best-

Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

www.interfacefinancial.com

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

in-class and allows new employees and franchisees to rapidly learn the ins and outs of the business.

You’ll also receive personalized operational support, professional marketing design, and assistance with everything from site selection to financing to operational tools.

Explore our award-winning franchise that has rapidly grown to more than 50 locations across the United States, and learn why our franchisees find financial and personal fulfillment as Uptown Cheapskate store owners.

For more information call our business development team: 801 359 0071, ext 100, or email: sales@bcfranchise.com

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

franchising usa

Excellent for branding and recognition.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.

Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.

Franchising USA

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa.

Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

Own your own sandwich shop.

Franchise opportunities are now available locally and worldwide with new and existing shops.

If you enjoy working with people, leading your own team, learning new skills and are ready for an exciting new challenge, contact us today!

The Subway® franchise fee is $15,000 which is included in the total investment. The total investment can range from $116,000 to $263,150+ (See Franchise Disclosure Document for further details.)

Restaurant owners should have half of the total investment in cash and finance the other half. Please visit subway.com or call Ralph Piselli, Franchise Sales Manager: 800.888.4848 x 1312 .

SUBWAY® is a Registered Trademark of Subway IP Inc. ©2017 Subway IP Inc. This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise disclosure document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential Franchisees during the awarding process.

WORK FOR YOURSELF, NOT BY YOURSELF.

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