Franchising usa The magazine for franchisees
VOL 05, ISSUE 9, july 2017
$5.95 www.franchisingusamagazine.com
Five Prolific Excuses
to Not Start Your Business LATEST NEWS
Restoration 1 Provides Opportunities for Veterans
FINANCIAL ADVICE FROM THE BANKS
special
Mobile Franchising Feature TOP LAWYERS’ ADVICE
The public and policymakers need to understand franchising. Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on AtOurFranchise.org/resources
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
b
a
x
Our Franchise
@OurFranchise
@OurFranchise
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
Franchising usa The magazine for franchisees
FRANCHISING USA VOLUME 5, ISSUE 9, 2017 president:
Comments
Colin Bradbury. colin@cgbpublishing.com
Publisher: Vikki Bradbury. vikki@cgbpublishing.com
advertising: Jane Jacob. advertising@cgbpublishing.com
Editorial Department: managing editor: Diana Cikes editor@cgbpublishing.com
Editorial team: Gina Gill Rob Swystun
Production: usaproduction@cgbpublishing.com
DESIGN: Jejak Graphics. jejak@bigpond.com
COVER IMAGE: Restoration 1
CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:
Welcome to the July issue of Franchising USA. We recently attended the Franchise Expo in New York, the amount of Franchise opportunities were as always amazing. If you managed to attend and find the Franchise for you, then congratulations, if not, then this issue of Franchising USA will give you some great options. I would also like to offer a warm welcome to all our new readers who signed up at the show and hope you enjoy this issue. On the Cover this month is Restoration 1, a fast growing restoration franchise that is showing its support for veterans transitioning out of the military. Turn to page to 10 to read how Joseph Buchino found his way into the franchise and learn more about how Restoration 1 is working to Provide Opportunities for Veterans to Build Their Own Wealth. Our Special Feature this month is on Mobile Franchising, with AVR on the
Cover. Flip over to page 24 to learn how Airport Van Rental (AVR) became an industry “pioneer” and find out what this van rental franchise is looking for in potential franchisees. A new opportunity for veterans looking for a lucrative business opportunity is coming! Read all about it in our Veterans in Franchising Supplement, featuring Grease Monkey on this month’s Cover. Turn to page 48 to learn more about Grease Monkey and SpeeDee Oil Change and Auto Service Centers, and how both automotive brands are looking to attract entrepreneurial veterans with their new veteran benefits program. As always, we’ve included plenty of useful tips and advice from our Industry Experts and this month we also hear from one of our fellow Women in Franchising, Tania Haigh, who looks at Ten Franchises that Win with Women on page 18. Happy reading!
“Succeeding in business is all about making connections.” - Richard Branson
SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchising USA
a nchsing usa f ra nchising usa
Page 3
contents
july 2017
On the Cover 10 Cover Story: Restoration 1 Provides Opportunities
for Veterans to Build Their Own Wealth
21 Special Mobile Franchising Feature
12
42 Five Prolific Excuses for Not Starting Your
Business Today
In Every Issue 6
What’s New!
Announcements from the industry
26 Mobile Franchising Feature Article 45 Veterans Supplement
14
News and Information for Veterans in Franchising
59 A-Z Franchise and Services Directory
Spotlight On Service
40
Service M8
Expert Advice
26
12 Brand Consistency: Understanding the Essential Elements
Dan Broudy, Founder and Chief Executive Officer, Clayton Kendall Inc.
14 Working the Trade Show Circuit
Matthew Jonas, President, TopFire Media
38 Social Media, Your Brand and Wealth Building
George Knauf, Senior Franchise Business Advisor, FranChoice
42 Five Prolific Excuses for Not Starting Your Business Today
30 Franchising USA
David Banfield, President, The Interface Financial Group
54 A Valuable Franchise Name Shouldn’t Translate Into Higher Property Taxes Barry Sharpe, Principal, Property Tax Appeal Group
32 Women In Franchising
18
Tania Haigh, CEO, Magnolia Insights
Mobile Franchising Feature On the Cover
34
24 AVR: A Pioneer in Van Rental Franchise Looks
for Entrepreneurs to Help Fill Market Gap
32 Leveraging Social Media to Grow Your Home Services
Mobile Franchise
36 Launching a Mobile Franchise Through Strategic Marketing In Every Issue 22 Feature News
38
26 Feature Article Expert Advice 30 Mobile Franchising and the Technology that Fuels It
Chris Poelma, President and GM, NCR Silver
32 Leveraging Social Media to Grow Your Home Services
Mobile Franchise Eric Bell, General Manager, Franchise Gator
42
34 Mobile Franchising: Today’s Business Model
Christopher Conner, President, Franchise Marketing Systems
36 Launching a Mobile Franchise Through Strategic Marketing
Nick Friedman, CEO and co-founder, College HUNKS Hauling Junk & Moving
54 Franchising USA
f ra nchising usa
what’s new!
Front Burner Expands Leadership Team with New Hires and Promotions
Front Burner, restaurant management company for premier fondue restaurant franchise, The Melting Pot Restaurants, Inc., announced it has strengthened its leadership team with the addition of Randy Barnett as vice president of information technology and Jennifer Dodd as vice president of operations. In addition, former senior director of marketing, Michele Whaley, has been promoted to vice president of marketing. This announcement is a testament to Front Burner’s ongoing commitment to strengthen its industry presence. “As we continue to grow and focus on the brand’s next wave of innovation, we are incredibly excited to welcome Randy and Jennifer to the Front Burner family,” said Bob Johnston, chief executive officer of Front Burner. Front Burner is a franchise management company headquartered in Tampa, Florida and was named one of the 2017 Top Workplaces in Tampa Bay by Tampa Bay Times. www.frontburnerbrands.com
My Eyelab Announces Launch of Strategic Franchise Program My Eyelab, (www.myeyelab.com) one of the nation’s fastest growing fullservice teleconsulting and retail optical centers, has announced the launch of a strategic franchise program. Established in 2016, the My Eyelab franchise utilizes teleconsulting to enhance efficiency for both the patients and optometrist. This technology eliminates the need for an on-site laboratory, thereby significantly reducing startup and operational costs for franchisees. Exams and prescriptions are all completely automated; exams are completed via machine and transmitted to an offsite optometrist who analyzes the results to provide prescriptions and
Franchising USA
recommendations. Optometrists don’t have to be in every practice; they can maintain their connection to the industry without the rigor of the day-to-day My Eyelab was recently ranked the 18th largest optical retailer in the U.S. by Vision Monday, currently operating 68 corporate locations, with 17 more expected to open by the end of 2017. My Eyelab offers single and multiunit franchise options, with an initial franchise fee of $24,900, a $200,000 liquid cash investment, and $500,000 minimum net worth requirement for interested prospects. For more information about My Eyelab and the franchise opportunity, visit www.myeyelab.com/franchise.
Juice It Up! Signs on Experienced Franchisees to Expand Footprint in the Inland Empire Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, is proud to announce its newest franchise agreement has been signed with franchise group Juice It Up! Rialto, LLC. Husband and wife team and Rialto locals, John Davis and Sylvia Quirino, will expand the brand with Juice It Up!’s first Rialto, Calif. location slated to open this summer.
As consumers continue to live healthier lifestyles, hand-crafted smoothies, fresh raw juices and cold pressed bottled juices are steadily increasing in demand. As a leader with over two decades of experience in the $2.2 billion-dollar industry, Juice It Up! is proud to sign on a seasoned multiunit franchise group to open its newest Inland Empire location. “With over 15 years of experience as multi-unit franchisees, we’re thrilled to begin our newest business venture with
our first Juice It Up! location opening in Rialto this summer,” said John Davis. “We’re excited to expand our investment portfolio and grow the brand’s presence in our hometown, as well as provide new job opportunities for members in our community.” For more details about Juice It Up!’s financial picture and franchisee support, visit the company’s newly updated franchise website, www.juiceitupfranchise.com.
Fantastic Sams Hair Care Salons Enhance Payment Security with Ingenico Group and EPX
Fantastic Sams Cut & Color announced that it would be upgrading its point of sale (POS) terminals across all of its franchise locations in North America by deploying Ingenico Group’s iCT 250 smart terminals with EPXPay. The driving forces behind this upgrade for Fantastic Sams were the need for payment security and a desire to provide a seamless
payment experience for its customers. By powering Ingenico Group’s smart terminals with EPXPay, Fantastic Sams is equipped with an EMV-certified terminal application with best-in-class encryption, tokenization technology, and end-to-end processing services to securely handle card-present transactions. For franchisors that offer a wide range of
services it can be challenging to approach safety and security with the same vigor as convenience and simplicity, but Fantastic Sams has met it head on. Linda Chadwick, president & CEO of Dessange Group North America, Fantastic Sams’ parent company, said in a press release, “We are excited to offer our customers a secure payments experience throughout all our locations in North America as we continue to grow and expand our business.” The security of customers’ payment data remains imperative in today’s age of commerce, and Fantastic Sams has shown its commitment to that in its latest partnership with Ingenico Group and EPXPay. www.ingenico.com
Franchising USA
f ra nchising usa
Page 7
f ra nchising usa
what’s new!
Jiffy Lube International Names Allied Lube Group as “Franchisee of the Year”
Jiffy Lube International recently recognized Allied Lube Group as “Franchisee of the Year” during an awards ceremony at the annual Jiffy Lube Convention and Trade Show, held this year in Anaheim, CA. The prestigious award is presented to the franchisee that best represents the core values and attributes of the Jiffy Lube brand, including demonstrating a commitment to operational excellence, supporting the professional development of
their employees, committing to innovation and providing an outstanding customer experience. “With more than 80 service centers and growing throughout Texas, Allied Lube Group exemplifies the Jiffy Lube brand,” shared Steve Ledbetter, president of Jiffy Lube International. “The entire organization is committed to providing customers convenient, quality service when they visit Jiffy Lube for their automotive maintenance needs.”
Winning the award in part for its commitment to its employees, Allied Lube Group develops its staff through extensive training and development opportunities. The organization is committed to winning over lifetime customers, and is recognized as a key contributor to the Jiffy Lube Customer Experience Committee, a group that identifies and tests new innovations to enhance the customer experience. To this point, Allied Lube Group places a high priority on customer feedback, which allows service centers to adapt quickly to better serve their customers. “We are honored to represent the Jiffy Lube brand and to be recognized for this award,” said Richard Paek, CEO of Allied Lube Group. “Allied Lube is proud to provide a wide range of exceptional services in our communities and we continuously strive to identify ways to better serve our customers.” www.JiffyLube.com
QSR Veterans Expand Dunkin’ Donuts into Lake Charles, LA SWLA Delights, LLC is led by brothers Gul and Vick Awan who have more than 20 years of combined experience operating QSR (quick service restaurant) concepts and gas and convenience locations throughout Lake Charles and Lafayette. Franchise opportunities remain available across the Southeast in Alabama, Arkansas, Mississippi, and Tennessee. To help fuel additional growth in the Southeast, special development incentives are available. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, announced the signing of a multi-unit store development agreement with new franchise group SWLA Delights, LLC, to develop four Dunkin’ Donuts restaurants in Lake Charles, Louisiana, including one multi-brand location with Baskin-Robbins, the world’s largest chain of ice cream specialty shops. The group’s first restaurant is planned to open in 2018.
Franchising USA
In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments. Additionally, multi-brand restaurants that combine Dunkin’ Donuts with Baskin-Robbins under one roof offer even more opportunity to drive traffic during various day parts. To learn more about Dunkin’ Donuts and Baskin-Robbins, visit www.DunkinDonuts.com or www.BaskinRobbins.com.
PostNet International Franchise Corporation Acquired by MBE Worldwide PostNet International Franchise Corporation (“PostNet”), a leading design, printing and shipping franchise with 660 locations in 9 countries, has been purchased by MBE Worldwide, one of the largest third-party logistics, printing and communication service retail networks in the world with 1,600 locations globally. Both franchise companies currently operate in the business services industry, offering premium shipping, logistics, printing, graphic design and postal services. The acquisition of PostNet gives Mail Boxes Etc. A strong presence in the U.S., South Africa and several other countries where the PostNet brand is well established and will continue to grow. Combined, the two companies will have an extensive reach of nearly 2,300 locations in 33 countries. Brian Spindel will continue to serve as President and COO of PostNet, reporting
to Paolo Fiorelli, Chairman and CEO
of MBE Worldwide. Steve Greenbaum,
Founder and former Chairman and CEO of PostNet, will serve as a consultant to MBE Worldwide on strategic matters.
PostNet’s Headquarters and the existing team will remain in Lakewood, Colorado. The two companies will maintain their individual names and concepts. postnetfranchise.com
James Ullman Selected as Arizona’s Franchise Law Super Lawyer Dickinson Wright PLLC is pleased to announce that James Ullman, of counsel in our Phoenix office, has been selected as Arizona’s only Franchise Law Super Lawyer for 2017. Super Lawyers is a listing of outstanding attorneys from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. Of note, according to the International Franchise Association, Arizona’s franchise businesses account for a GDP of $8.2 Billion and equate to 153,300 jobs in our state. “I am honored to be named as 2017’s Super Lawyer in the franchise law category for the State of Arizona,” said Ullman.
Ullman has more than 35 years of franchise transactional industry specific experience. He began his career as inhouse counsel for a company seeking to become a franchise system, and helped that employer develop its franchise system from scratch. Ullman has worked on a number of significant deals during his career, and has been credited with orchestrating a franchise law component “Latin American Deal of the Year” for one of the largest fast-food restaurant chains in the world. He has also worked for major international financial institutions, handling all business-law aspects of franchising, licensing, distribution, and intellectual property. www.dickinson-wright.com
Franchising USA
f ra nchising usa
Page 9
cov er sto ry
Restoration 1
Restoration 1
Provides Opportunities for veterans to build their own wealth The biggest question every veteran must address upon completion of their service is, what they will do next. Joseph Buchino knew exactly what he was going to do; he wanted to become his own boss. Joseph joined the Army at 18 years old and spent the first 13 years of his adult life fighting in multiple theaters of war and deploying to various foreign countries. Failing to obtain a college degree while in the military, Joseph had a few thousand dollars in the bank and no business plan. “Where to start?” That’s the question
Franchising USA
Joseph asked himself every day. As time grew closer to his Expiration of Term of Service (ETS), Joseph had no clue where to begin. He did the only thing he could think of, he Googled it! The very first thing that popped up was a book called Think and Grow Rich by Napoleon Hill. Joseph claims purchasing the book was the best decision he’s ever made. Think and Grow Rich motivated Joseph to act. After reading various books, Joseph knew franchising was the way. “I had no clue how to operate or run a business,
I needed help and I needed a plan. Franchising just made sense.” “Aaron Thompson (VP of Franchise Development) reached out to me and informed me that Gary Findley (CEO of Restoration 1) wanted to meet. Aaron purchased a ticket for me and I flew out to meet Gary. It must have gone pretty good because Gary offered me a franchise territory before I left.” Gary would not only offer Joseph a territory but a partnership. He brought
“I never thought any of the skills I learned in the military would transition over the civilian world, but they did. I always think about what all the great leaders in my military career did differently, and I apply that to the business.” - Joseph Buchino
along two other business partners, Mike and Rob Mercurio. The three of them teamed up with Joseph and pulled together enough money to open the franchise. Then Gary offered more, “Gary surprised me when he told me I could stay at his apartment in Florida, I had no place to stay, he said he would put me up for a month or two until I got on my feet.” After two months, Gary’s apartment lease was up and Joseph had to find a place to live. The problem, Joseph spent almost every dollar he had into the franchise and couldn’t afford a place. “I did what any other Green Beret would do, I told no one. I sucked it up and lived in my work van until I figured it out.” admitted Joseph. After a month of living in the van, Joseph opened his business and began to solidify his place in the restoration industry. The first few months were a little rocky for Joseph, then things started to change after he hired a gentleman named Sam. “Sam joined my team in May 2015. At our first meeting, Sam told me to worry about the big picture and let him worry about the everyday work, so I did.” The first month of Sam teaming up with Joseph, they billed over $200,000.
“I am determined to become successful and to show all my brothers in arms that there is life after the military. I want to show everyone that there is something more than contracting or government jobs. They can create their own wealth.” - Joseph Buchino
Fast forward to today, Sam is now the Operations Manager at Restoration 1 with five additional employees. Joseph has gone from owning one franchise to now owning two. Joseph is getting ready to launch his Emergency Pack Out & Storage division along with his Contents Cleaning division this year. “Being in the 82nd Airborne for the first 4 years of my military career and serving the remaining 9 years as a Green Beret with 1st Special Forces Group (Airborne) allowed me to observe all different kinds of leadership styles. It showed me the difference between a manager and a leader. I never thought any of the skills I learned in the military would transition over the civilian world, but they did. I always think about what all the great leaders in my military career did differently, and I apply that to the business. I am determined to become successful and to show all my brothers in arms that there is life after the military. I want to show
everyone that there is something more than contracting or government jobs. They can create their own wealth. I am leading by example and I already have a few buddies reaching out to me asking for help.” Joseph’s first year of owning a Restoration 1 produced gross sales over $1,000,000. Now that he owns two Restoration 1’s, his goal is to bill out $3,000,000 for the year. “I set extensive goals because I have yet to discover my full potential. I know that massive action produces massive
results. I didn’t get into franchising to follow a plan and make a decent living, I got into franchising to get a leg up on my competition and to dominate my market space. Restoration 1 is allowing me to do this. If it wasn’t for Gary seeing something in me, or just rolling the dice and taking a chance on me, I wouldn’t be anywhere close to where I am at now. I am here to show everybody transitioning out of the military that they can do it.” www.restoration1franchise.com
Franchising USA
cov er sto ry
Page 11
ex per t advice
Dan Broudy, Founder & Chief Executive Officer, Clayton Kendall Inc.
Brand Consistency
Understanding the Essential Elements • Photography • Social media guidelines Even with guidelines, some companies still fall short. The challenge is that brand consistency lives in the details, and these details need to be managed at every touch point.
1
Keep Your Company Colors Consistent
Dan Broudy
Brand consistency is one of the most effective ways to differentiate your company from competitors, promote quick recognition in the marketplace, and engage customers. Brand Guidelines The first step to brand consistency is developing clear, concise and comprehensive brand guidelines. These should include: • Voice and messaging • Logo and other brand taglines or marks • Color palette and typography
Franchising USA
Strategically choosing your colors is the first step. Consistently executing the correct color match is equally important. Your color tones can vary based on the method of printing (offset vs. digital) and the substrate. This printing variation can even change your color to a different shade! Good printers and branding partners understand these details, ensuring that the production process is adjusted appropriately.
2
Choose Typography Wisely/ Print It Clearly
fuzzy. Your company can invest a lot of time in your choice of fonts and then fail when executing them.
3
Know What To Say and How To Say It
Determine the correct messaging for your business as well as the tone and personality. Some businesses are best served by a serious tone while others are better served by a tone that is informal, even quirky. Do research, study your competition, and decide what kind of message communicates what your brand is all about. If your company has a tagline, use it consistently. Include your tagline on flyers, radio ads, employee uniforms, store displays and sales materials. Decide what differentiates your business and then repeat that messaging until your customers can’t avoid associating your name with your best attributes.
4
Focus on User Experience
One of the most overlooked aspects of brand consistency is typography. It is important to select typography that fits the personality of your business. Once you’ve selected appropriate fonts, use them in all of your messaging.
Clients often remember how they felt more than what they saw or heard. Give them an atmosphere that creates a positive feeling and they will desire to connect with your brand again.
Fonts are generated through various software programs and exported in formats that match their end use. Getting this formula right will lead to clear, crisp typography. Often, when materials are not exported correctly, typography can appear
Identify all the touch points you have with prospects and customers. How can you optimize each touch point? Do these moments all align with your brand? Are you using each touch point to educate, inspire and move the process along?
Use your color, messaging, tone and personality to enhance the customer experience.
5
Control the Process
Managing corporate artwork through a single source facilitates brand consistency across substrates and the franchise community. This can be done by outsourcing aspects of brand management to consultant partners who specialize in marketing, merchandising and enforcing brand standards. Consultants can manage all aspects of the process from graphic design, to product development and fulfillment. They can also serve as a conduit between corporate and the franchisees to facilitate local marketing
efforts that adhere to brand guidelines. Maintaining control of native art files is critical. Ensure the quality of substrates as well.
Summary By adopting a consistent approach to branding that starts with your logo and includes every interaction each customer has with your business, you develop the kind of trust and instant recognition that customers require. Seize each opportunity to teach your customers about your business. Whether they’re standing at the point of sale with a product or walking past your display in a store, customers should learn about you.
By making good decisions and applying them consistently, you’re building the framework for lasting success. Dan Broudy is founder and Chief Executive Officer of Clayton Kendall Inc., a Pittsburgh based branded merchandise company. He uses his extensive industry experience to help clients manage their brand compliance, graphic design, print production, branded merchandise purchasing, and warehousing and fulfillment. Clayton Kendall provides customized websites with robust reporting features, which set the standard for technological excellence. www.claytonkendall.com
Franchising USA
ex per t advice
Page 13
ex per t advice
Matthew Jonas, President, TopFire Media
Working the Trade Show Circuit Recognizing value and evaluating best practices for your lead gen efforts
It’s no secret — trade shows are one of the most powerful marketing opportunities a franchisor has to generate highquality franchise prospects. A few times a year, business owners from across the franchise world print off their best brochures, pack up their table cover and hit the road to hold their own at the next big trade show. But, far too often, franchisors make the mistake of putting all of their eggs in one basket — relying on trade shows as their main, or only, source of lead generation. Finding the right show and planning your strategy—including meeting with prospects or gathering leads, cost, messaging, positioning versus competitors, and training staff—is crucial to ensuring you’re adequately prepared.
Franchising USA
The Value of a Franchise Trade Show Franchise trade shows offer the stirring potential to generate hundreds of leads for your brand, in a short amount of time while genuinely expressing the enthusiasm for your brand with prospective candidates, face-to-face. And, since most of those attending franchise trade shows are serious about a potential investment, they’re among the most highly qualified prospects.
take advantage of the endless networking and forum opportunities. Whether it’s conversing with experts or attending scheduled seminars, franchisors that make the most of their trade show experience walk away with new connections, industry tips and a solid foundation for business growth.
The Trouble with Trade Shows
Trade shows are also a great way to investigate competitors, as well. Spend a few minutes walking the show floor, visit your competitor’s booth to learn about their business model, their unique selling proposition and their marketing program. Ultimately, getting an up-close look at your competition only can benefit your business model.
While the opportunity to speak to enthusiastic attendees and prospects is a great way to expose your brand to dozens of interested franchisee candidates, it also means spending valuable time post-show sorting through potentially unqualified leads. Meeting enthusiastic franchisee prospects is a great feeling, but if they are not financially capable of investing in your concept, you may be wasting the time and resources that could have been used to speak to qualified leads.
For franchisors, trade shows also serve as an educational forum to keep up on the latest happenings in the industry. Although you’ll spend most of your time speaking to prospective candidates, don’t forget to
Additionally, trade shows are fiercely competitive, with hundreds of other concepts fighting for the same attention. Like any marketing strategy, it takes proper preparation and strategy to find
FASTEST GROWING
PIZZA CHAIN IN AMERICA! *
SELECT AREAS STILL AVAILABLE! NON-TRADITIONAL OPPORTUNITIES ALSO AVAILABLE!
Visit LittleCaesars.com or call 800-553-5776 *Based on 2015 U.S. store growth. ©2016 LCE, Inc. 56333
Franchising USA
ex per t advice
JOIN THE
Page 15
ex per t advice
Matthew Jonas, President, TopFire Media
“Whether it’s conversing with experts or attending scheduled seminars, franchisors that make the most of their trade show experience walk away with new connections, industry tips and a solid foundation for business growth.”
success. A cookie-cutter approach to lead generation at a trade show is a recipe for disaster. Your exhibit should catch a prospect’s eye; be crafted so that prospects can identify with it, showcase the depth and breadth of your experience and differentiate you from your competitors. Possibly the biggest setback to trade shows, especially for emerging concepts, is the cost. Between travel, booth rental, printed marketing materials, hotel stays and staff expenses, the cost of attending a trade show adds up quickly. All the more reason to ensure that generating those highly-qualified leads is paramount.
Supplementing the difference Trade shows aren’t the only place to generate those leads, though. Sure, they are an ideal place to find those hungry for their chance at business ownership, but in today’s digital age, a strong majority of leads are generated through digital marketing and a franchise recruiting website. Franchisors need to think bigpicture and prioritize ongoing marketing efforts. A set it and forget it approach isn’t going to cut it.
Franchising USA
Once you’re able to establish a comprehensive marketing program that makes use of public relations tactics, search engine optimization, content marketing and website development, you’ll notice two things. First, the quality of leads you’re generating through targeted and refined approaches are likely to be highly qualified. Second, you’ll gain a better understanding of where your company’s marketing strengths lie and how to best promote your unique selling proposition. This approach will not only give your brand year-round relevance, but it’ll also help to better position your concept for future trade shows. Strong brand awareness is one of the most attractive selling points of a franchise concept, so work the marketing game throughout the year and you’ll be the next big thing come trade show season. Matthew Jonas is the president of TopFire Media, an award-winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders
of iFranchise Group and Franchise Dynamics, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships. www.topfiremedia.com
Page 17
The Only Franchise of its Kind PIRTEK is the only franchise of its kind, with over 400 Service & Supply Centers in 23 countries. We’re the leader in hydraulic and industrial hose replacement. No one does what we do. PIRTEK Service & Supply Centers stock, customize and install high-pressure, industrial hoses and fittings of all kinds. When production stops due to a hose failure, one of our Mobile Service Vehicles is on the way to repair it on site. Take charge of your destiny, consider a PIRTEK franchise. Wherever businesses use fluidpowered equipment, there’s a market for PIRTEK. The business is well-matched to entrepreneurs who understand the value of relationship building and capitalizing on opportunities. If that sounds like you, contact us today.
Enjoy the benefits of owning a Tier 1 PIRTEK franchise with three vehicles and a fully stocked Service & Supply Center.
Tier
1
Complete, comprehensive training The only franchise of its kind A nationwide network of 70 locations
Do you lack the resources to start a complete PIRTEK Service & Supply Center? If so, our new Tier 2 option was made for you.
Tier
2
A lower point of entry A mobile-only option Three years to work into a Tier 1 franchise
PIRTEK Serves a Wide Variety of Industries: • Construction • Defense • Manufacturing • Marine • Transportation • Waste & recycling
• Agriculture • Food & beverage • Forestry • Mining • Oil, gas & chemical • And more
1-888-774-7835 • www.ownapirtek.com Franchising USA
wo m en in franchising
Tania Haigh, CEO, Magnolia Insights
10
Franchises Win with W
It’s no secret that entrepreneurship among women is on the rise –according to Entrepreneur Magazine, more women are founding companies than ever before and there are more than 9 million womenowned businesses in the U.S. today.
The economic implications of this trend are clear. Over the past 15 years, womenowned firms have grown at 1.5 times the growth rate of other small businesses and are estimated to provide more than 5 million jobs by 2018. However, there’s still a long way go and there are a handful of ways women can be entrepreneurial without necessarily starting a company from scratch. To that end, pursuing franchising concepts can make a woman’s dream of becoming an entrepreneur come true. Franchising offers a unique opportunity to women at different life stages: early career, during motherhood, post corporate career or a brand new career track (example: post military). Much of the small business heavy lifting has taken place by the time a concept begins to franchise and best practices have been established to increase a woman’s chance of success. Moreover, becoming a franchisee has the dual benefit of allowing women to be part of something
“Over the past 15 years, womenowned firms have grown at 1.5 times the growth rate of other small businesses and are estimated to provide more than 5 million jobs by 2018.”
Franchising USA
2
Le Macaron French Pastries (food)
s that 3 Women
For those who appreciate a refined food concept that is bold yet feminine; Le Macaron, founded by a French motherdaughter duo, is a great upscale concept that is easy to execute.
Wine & Design (paint-and-sip studio)
bigger, yet still experience the journey and life of an entrepreneur. And it keeps on getting better for women. There are many resources for women to refine skills of being an entrepreneur from the SBA and its Women’s Business Development Center, to organizations like NAWBO (National Association of Women Business Owners), Marie Forleo and more.
This BYO wine concept fosters female creativity by pairing an artist/teacher with a group of wine-sipping students for a 2 hour class. This is one of the lowest cost franchise concepts available and perfect for moonlighting entrepreneurs.
4
Dat Dog (food)
A New Orleans classic that has a family friendly menu and Mardi Gras environment; Dat Dog is a festive franchise concept that is expanding into other regions of the country.
As a company that represents women to brands who want to reach them, Magnolia Insights has identified the top ten franchises that blend attributes that are important to women. We considered female consumer brand appeal; marketable concept; affordability; family friendliness and personal relevance. Extra points if the concept has a woman founder!
5
Here are TEN leading franchise concepts that win with women:
6
1
sweetFrog (premium frozen yogurt)
The fastest growing frozen yogurt franchise concept in the US, sweetFrog is a dynamic brand and family-friendly concept with a range of options to bring the concept to life (store/retail location or kiosk). sweetFrog uses high quality ingredients and a range of flavors keep kids and families visiting regularly.
Planet Fitness (fitness/gym)
For fitness buffs or women who have an affinity for health and wellness, Planet Fitness offers instant brand recognition and a distinctive work out environment. Its Judgment Free ZoneÂŽ makes members feel good about being there.
My Gym (child-fitness)
This franchise concept has a social mission to keep children active and learn healthy habits at a young age. Perfect for moms who understand the value of exercise.
7
Merry Maids (home cleaning)
A longstanding franchise concept that has a positive reputation for trustworthy cleaning ladies, Merry Maids allows for name brand recognition in a fragmented home cleaning market.
8
Home Care Assistance (senior care)
This franchise is perfect for nurturing women or women who have a background in healthcare. As the baby-boom generation reaches retirement age, there will be substantial growth in the senior care market.
9
Learning Express Toys (specialty toy stores)
This is the leading franchisor of educational toys with 130 locations across the country. It has a vibrant retail environment, is rich with relevant toys for kids and keeps kids and families coming back for more.
10
School of Rock (music education)
For musicians or music lovers who want to find a way to make a profit in the music industry, School of Rock is a low cost franchise concept that is fun and family friendly. Here students learn to be great musicians, but they also establish a work ethic, learn teamwork, and gain confidence that they can take with them throughout their lives. Tania Haigh is CEO of Magnolia Insights, a marketing services company she founded to connect brands to the highly-influential women and moms market. Magnolia also produces events and workshops to advance womankind through its GET NOTICED platform. Prior to launching Magnolia Insights, Tania led marketing to women at McDonald’s USA and was recognized for her thought leadership by the Association of National Advertisers and Brand Innovators. Tania has been featured in Advertising Age, Chicago Tribune, Chicago Sun-Times, Chief Marketer Magazine and the Wall Street Journal; and has written articles for Chicago Woman magazine and Chief Marketer. She is also a TEDxWomen organizer and curator. www.magnoliainsights.com
Franchising USA
wo m en in franchising
Page 19
Don’t miss an issue
Get the App
www.franchisingusamagazine.com Franchising USA
FranchisingFeature mobile
july 2 0 1 7
airport Van Rental “a Pioneer in van rental industry� offering franchises in US
leveraging social media
to grow your home services mobile franchise
Launching a Mobile Franchise
through strategic marketing Franchising USA
m o bi l e franchising fe at ur e
what’s new! sweetFrog Sweetens Franchise Opportunity Options with Mobile Food Trucks and Trailers like sweetFrog, continue to outpace the rest of franchising? “Non-traditional” franchise locations, like food trucks, which allow new franchise owners to capitalize on an increasingly mobile customer base at a fraction of the cost while still benefitting from the same brand recognition and corporate support traditional franchise owners receive. Over the last year, sweetFrog has elevated mobile food in franchising by making their food truck and trailer a full franchise opportunity. Here are three distinct advantages of “going mobile” with sweetFrog:
Led by restaurants, the franchising sector is expected to grow by $36 billion in 2017. According to the IFA’s Franchise Business Economic Outlook for 2017, restaurants are expected to generate the fastest growth rate of any sector and will ultimately be responsible for 43% of franchising’s economic output and 59% of franchising’s 7.9 million employees. One of the biggest reasons restaurants, including dessert concepts
• Unmatched Affordability – Lower initial and ongoing investment by eliminating countless brick and mortar costs and reducing staff count • Unlimited Marketing Potential – Turn your franchise investment into a mobile billboard • Unrestricted Sales Opportunities – Head straight to churches, ballparks, hospitals and local events to reach customers at the perfect time To learn more about all sweetFrog franchise opportunities, please visit http://sweetfrog.com/franchise.
Mosquito Squad Launches Location In Oklahoma First-time franchisees Dan and Teresa Bleier have lived in
Oklahoma City for six years. Before joining Mosquito Squad, Dan Bleier worked with TruGreen for 35 years. During his time at the lawn care company, Dan Bleier gained extensive experience in
customer service, sales and residential pest control, which he will
use to successfully open and expand his Mosquito Squad business in Oklahoma.
Husband-and-Wife Team Expands the Franchise’s Presence in the Midwest Mosquito Squad, the largest and most trusted mosquito and tick control franchise in North America, announced today its expansion into Oklahoma City. Mosquito Squad of Oklahoma City, owned and operated by husband-and-wife team Dan and Teresa Bleier, provides the latest EPA-registered
“There’s a definite need for a mosquito and tick protection
company in Oklahoma, and we have been impressed with the
leadership at Mosquito Squad, their proven results and customer
oriented culture for many years now,” said Dan Bleier. “OKC is a great city where families are spending more time outdoors each year, so protection from mosquito- and tick-borne illnesses has never been more important. We look forward to providing that
protection to the Oklahoma City area and surrounding residents
mosquito elimination services to communities throughout
this season.”
Oklahoma City.
www.MosquitoSquadFranchise.com
Franchising USA
keep your finger on the pulse with
Franchising USA With 30 years experience in providing high quality business information, with a particularly strong focus on franchising, our global presence allows opportunity for international franchise marketing solutions.
Franchising U S A
THE M AGAZ $5.95 www.f
INE FO R FRAN C
ranchisingus
FIVE PROLIFIC EXCUSES TO NO
T ST YOUR BU ART SINESS LATE ST NE WS
HISEES
amagazine.c
om
RESTORAT ION 1 PRO ES OPPORTVUID FOR VETENRITIES ANS
FIN AN CIA
L AD VIC E
FR OM TH E BA NK S Business
T H E
Canadian Franchise Magazine
ISSUE 3#1 - 2016
VOL 05, ISS
UE 9, JULY
2017
SPECIAL
MOBIL FRANCHISEIN FEATURE G
TO P LA WY ER Franchise
S’ AD VIC E
Australia and New
M A G A Z I N E
F O R
Zealand 1
F R A N C H I S E E S VOL 11 ISSUE 05
w w w. c a n a d i a n f r a n c h i s e m a g a z i n e . c o m
JUL/AUG 2017
AUSTR ALIA and NEW ZEALA ND
SIGNARAMA CANADA:
La Porchetta
DELIVERING SUCCES S
S HOWING OFF A NE W S IG N OF ITS OWN
FE ATUR E
BUSINESS SERVICES HOW TO
CHOOSE THE RIGHT FRANCHISE FOR YOU
BUYING A FRANCHISE NCE
SUPPLIER FORUM
LATEST NEWS
FIND THE BA L A BE T WEEN THE HE A D A ND THE HE A RT FINANCIAL ADVICE FROM THE BANKS
1
Page TOP LAWYERS’ ADVICE
ESSENTIAL QUALITIE
$4.95 (AUD), $6.95
(NZ) inc. GST.
FINANC IAL & LEGAL ADVICE
S FOR FRANCHISE SUCCESS LATEST NEWS
FRANC HISE DIRECT ORY
Visit www.franchisingusamagazine.com to find outFranchising more USA
m o bi l e franchising fe at ur e
Page 23
m o bi l e franchising fe at ur e
A ir por t Va n Rental ( AV R )
A Pioneer in Van Rental Franchise Looks for Entrepreneurs to Help Fill Market Gap While car rental companies are a common sight at airports across the United States, one company saw a niche to fill in the market and now it’s looking for franchise partners to help it expand. Airport Van Rental (AVR), which rents out 7 to 15 passenger vans, has been around since 2007 and currently has 14 locations at some of the busiest airports in the country. The company decided to start franchising in 2016 and has already signed up its first franchisee, who is set to get started this month at Chicago Midway International Airport.
Filling a niche Alex Emdadi, Director of Franchise Development at AVR, said the idea for the business came to founder Yaz Irani when he noticed
Franchising USA
the major vehicle rental companies he saw in airports weren’t accommodating large groups of people. “Yaz Irani started Airport Van Rental with seven vans in 2007 at LAX Airport in Los Angeles,” Emdadi said during a recent interview with Franchising USA. “Yaz started the operation with the help of his employees Cesar Leyva and David Leyva and Arnel who are all still with AVR. We realized that car rental companies were not focused on this particular service, so we emphasized renting only vans and had opened 14 locations by the end of 2015. That kind of growth during some of the worst years the economy had ever seen was virtually unimaginable for small businesses.” Considering the company’s target market is any group of people with more than five individuals who are travelling together, the rapid expansion seemed inevitable.
Further expansion Now that the company is ready to expand further, it’s looking for qualified franchise candidates who are customer service oriented with strong time management and decision making skills. Emdadi said potential franchisees should be professional, organized, energetic, determined to succeed and have high personal standards. Potential franchisees can expect to receive a franchise evaluation form and franchise brochure from the company after they’ve inquired about buying a franchise. If AVR believes the prospective franchisee is a good fit, a Discovery Day event is held with the candidate and the candidate is provided a copy of the Franchise Disclosure Document. After a 14-day waiting period, the franchise agreement is signed and the franchise fee is paid.
“We realized that car rental companies were not focused on this particular service, so we emphasized renting only vans and had opened 14 locations by the end of 2015.” - Alex Emdadi open their doors, we are there to help them continue to grow their business.” While AVR is looking to expand nationwide, Emdadi said, it is particularly interested in expansion on the East Coast and in major cities in the Midwest. “We are now accepting applications for all airport and city territories with the exception of: Hawaii, North Dakota, Rhode Island, South Dakota, Washington, Wisconsin and Utah, unless we have qualified candidates to register in above lists.” At the current time Atlanta, GA and Dallas, TX, territories are not offered to franchisees, the director of franchise development said.
Personal Touch Aside from renting out vans, another aspect that sets AVR apart from typical car rental companies is the great service offered by AVR, Emdadi noted. Customer feedback has indicated that the major car rental companies no longer offer the level of personal service that AVR excels in. In fact, he added, car rental companies are becoming even less personal. “Renting a car has become generic, even more so with some companies now offering self-service,” Emdadi pointed out.
“When you rent a van from AVR we want to be available to answer any questions you have, to make sure you are making the right vehicle selection.” AVR constantly tries to improve its customer service, Emdadi noted, and also focuses on adopting new technology to serve both its customers and franchisees. Throughout 2017 and years to come, AVR will continue opening new corporate owned locations in major cities across the US as well as expanding their franchising footprint. “If any qualified candidates out there have been thinking about opening their own business, it’s time to take the next step to owning their own AVR franchise,” he declared. “Being an owner offers the gratification that comes with building something from the ground up. This is the opportunity those would-be entrepreneurs have been dreaming of. This is their chance to join a fast-growing national van rental company and make a difference in their own lives and the lives of others.” With its aggressive plans for expansion and comprehensive training program, AVR should have no problem finding potential business owners to help it fill the recognized gap in the vehicle rental market. www.airportvanrental.com
Once AVR brings a franchisee on board, the company provides complete training and support. “At AVR we recognize the need for comprehensive training,” Emdadi explained. “During this training, we address the key points to running your own van rental franchise. The training does not stop there. Even after franchisees
Franchising USA
m o bi l e franchising fe at ur e
Page 25
m o bi l e franchising fe at ur e
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
mobile
franchising feature The world of business has slowly developed into a multitasking outlet. It’s never simple enough to only offer one service, or provide one product. People like two kill more than two birds with one stone when they arrive on your door step. The economy is garnered towards convenience and time management. People do not want to waste their time on getting their car fixed, or coloring their hair or picking up groceries. Having errands ran as swiftly and quickly as possible is the goal. Mobile franchising has been the direct result of this high maintenance consumer demand, it not only makes access to business easier, it actually arrives on your doorstep. It’s a comfort to know a place can provide a service and you never have to leave your house. A lot of mobile businesses are business to business franchises, offering products and services to other businesses rather than directly to consumers. One of the
Franchising USA
“With customers shopping online and having groceries delivered to their doorstep, they do not have the time or energy to leave the house for services.” most popular business to business options is IT professional services. Everyone needs digital communication to remain successful in this fast paced economy, mobile businesses would have to come to location to service your issues. A lot of bigger businesses have contracts with IT franchises to service them and their partnering locations. Before investing in a mobile program similar to that of an IT franchise, research into the contract holders would be wise. A franchise that has a lot of connections to other local businesses could guarantee a long list of consumers that will generate success. Consider the location and proximity of all the other consumers at hand. Of course a franchisor may not be actually providing the sources, but having a great handle on the services provided in relation to the other businesses surrounding you would help insure a comfortable lifestyle. A work life balance would come easily with a mobile business; a lot of the times you create the schedule and determine what works best for you. However, with an on call service you may have to step up in the case of emergency and take your mobile business to the consumer. The benefit of such an independent industry is the flexibility but if a high end client needs immediate services, it may be hard to ignore their needs. It would be wise to research the policies and demands of each mobile business. Do
they expect your services to be available all hours of the day? Are the visits made by appointment or urgency ? Can you ignore demands during certain times in the day? There are a lot of questions that differ from franchise to franchise. Sit down and consider the pros and cons of your ideal business from a personal perspective and use those as stand points to narrow down your mobile business. Do not jump into it in without deep research and a reflection on your own personal needs. The mobile business can generate a lot of personal freedom but because the staff is extremely small, what is the protocol when someone is sick or someone quits? Even if you have great talent support and hire top notch people, what happens when they are not available, do you have to provide the service? If you so, are you well informed of the service or product. You should consider the training and support the franchise will provide to you.
Though the main feature of mobile franchising remains the same, it’s a franchise that goes to other businesses or consumers, the policies and procedures will vary according to the franchisor. One of the biggest benefits to owning a mobile business is the investment cost and the startup date, because there is no actual physical location, it costs a lot less to get started. There is some flexibility as to where you can live and where you can service. Though some mobile services may
It almost may be worth considering a mobile business that you are extremely interested in because if you are the backup employee, you’d want to be passionate about the service you are providing. If you have a background or field you would like to apply, it is likely there is now a mobile business attached to that industry and worthy of exploring.
Franchising USA
m o bi l e franchising fe at ur e
Page 27
m o bi l e franchising fe at ur e
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
services but nowadays there are so many options that allows the consumer to remain within their location, which is extremely convenient. A consideration for competing services within your location could help you pick the proper location to set up. Though your mobile service is convenient, it may not be the option the community would consider. A lot of people enjoy going out for coffee or visiting local book stores or giving back to local businesses- so research and check out the area and it’s people before investing in a franchise. Also contact your franchisor to see what brand names are being carried because an established and recognized reputation can lead to quick profit and success.
the option to make a business mobile has really grown. From dog grooming, to coffee machines, to catering parties - there are so many options.” contain a high budget start up, it would be based on equipment, so again research is key to the beginning of your journey with mobile franchising. Some franchisors start immediately after training because there is no building or creating a site for your business. An immediate start time may be extremely important to you. If you plan to invest in a franchise but need a quick turnaround, a mobile business may secure that option. Mobile businesses used to be limited to delivering services but as the world is expanding and moving more quickly the option to make a business mobile has really grown. From dog grooming, to coffee machines, to catering parties- there are so many options, it’s hard to narrow down your favorite. Mobile businesses used to be limited to services that could only be provided directly on location: electrical issues, IT problems, construction
Franchising USA
Though mobile franchises used to be the abnormal form of business, it is becoming more and more common. With customers shopping online and having groceries delivered to their doorstep, they do not have the time or energy to leave the house for services. If you are interested in such a venue, you will be adhering to many consumers needs but also dipping into a business that is not over saturated and still appealing to consumers. It allows for a flexible schedule that provides a great work life balance, but takes a lot of research before investment and your involvement is depending on your own needs and that of the franchisor. Consider your business desires and narrow down your expectations and there will definitely be an option to fulfill your entrepreneurial needs through a mobile franchise. ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina
Gill became a freelance journalist in 2008. She has
worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.
Look out for our next special feature:
CHILDREN’S PRODUCTS FRANCHISING
Click here to find out more...
FRANGUIDE.COM 703-424-2980 FIND YOUR FRANCHISE WITH FREE GUIDANCE FROM INDUSTRY EXPERTS
m o bi l e franchising fe at ur e
Chris Poelma, President and General Manager, NCR Silver
Mobile Franchising and the Technology that Fuels It profits quicker. If you are considering starting a mobile franchise or franchising an existing mobile business, the technology that will power your business will play a major role in your success.
One-Stop-Shop Technology
Chris Poelma
While brick-and-mortar stalwarts continue to be good franchise investments, many looking to get into the franchise game are gravitating toward more cost effective and flexible options – like mobile businesses. Franchises on wheels – food trucks, caterers, home service contractors, pet groomers – are becoming more appealing to entrepreneurs because they are faster to launch and don’t require a six-figure real estate investment. Of the mobile franchises available for operators on Franchise Direct, many require less than half the cost of a traditional franchise. This means franchisors and franchisees often realize
Franchising USA
Acumen and determination drive successful business operations. However, technology and resources simplify and streamline key business functions. The technological barriers to entry have virtually disappeared – anyone with a tablet can sell goods and services. To thrive, mobile franchises need cloud-based technology that supports customer transactions and provides insight into employee time tracking, inventory tracking and sales reporting. The trick is finding technology that comes ready with these capabilities, requiring minimal set-up and few outside integrations. Today’s point-of-sale (POS) technology can handle these hurdles. Traditionally, business owners see POS as purely the cash register. However, newer POS software can run multiple essential business functions within one cloud-based platform. POS software can complete core transaction processes, while also managing employee schedules and helping franchise operators implement customer loyalty programs and social media campaigns. Social media platforms, in particular, have become essential channels for consumers to find information on mobile businesses. A recent Time Warner Cable
study indicated one in three people may not do business with a company lacking a social media presence. It’s important that mobile franchise operators understand their social media return on investment, and advanced POS software allows users to track the performance of their social media campaigns.
Mobile Pay for Mobile Businesses Accepting mobile payments will also become increasingly critical to the successful operation of a mobile franchise. Business Insider Intelligence predicts that mobile payments volume will reach $503 billion by 2020 – a compound annual growth rate of 80 percent. While mobile payments offer consumers a convenient transaction option, they also have perks for mobile franchise operators
too. From a security standpoint, accepting mobile payments means operators can keep less cash on hand. Mobile payment acceptance has line-busting benefits too. It takes seconds for consumers to pay and no paper receipt required.
The Future of Mobile Franchising The franchise industry is on track to grow by 1.6 percent or roughly 11,500 establishments this year, according to an International Franchise Association report. Mobile franchises contribute to this growth and will only continue to rise in popularity among entrepreneurs and convenience-minded consumers. If you’re looking to get a piece of the momentum,
get the right technology in place and hit the road to profitability. From mobile software founder to CTO of Microsoft’s Operator Channel, Chris Poelma has spent nearly three decades developing innovative, high-growth businesses in the technology industry. In April 2015, Chris joined NCR Corporation as President and General Manager of NCR Silver. He oversees a very talented and ambitious team to drive business model innovation for small business through its cloud-based POS platform, NCR Silver. www.ncr.com
“While mobile payments offer consumers a convenient transaction option, they also have perks for mobile franchise operators too.” Franchising USA
m o bi l e franchising fe at ur e
Page 31
m o bi l e franchising fe at ur e
Eric Bell, General Manager, Franchise Gator
Leveraging Social Media to Grow Your Home Services Mobile Franchise
With today’s busy lifestyle of having to balance work, children and the home, mobile home service providers offer consumers a way to more easily manage their day-to-day responsibilities, providing them with increased flexibility and less chaos.
Franchising USA
Mobile franchisees have built businesses that offer consumers a variety of home services including lawn and landscaping maintenance, mosquito control, house painting, home renovation, senior relocation, and even pet grooming. While the growth potential is big for mobile franchises offering home services that aim to improve the quality of life for homeowners, for many years, these franchisees have been challenged with how to effectively market their services to their target audience. Today, this is changing. The proliferation of social media is enabling mobile franchisees,
“Home services mobile franchisees can leverage social media to create a sense of community and cultivate bonds among their customers.” specifically those that focus on home services, to promote and grow their business like never before.
as Facebook, Instagram, and Twitter to overseeing discussions on sites including Yelp and Angie’s List.
So, why can social media help a home services mobile franchisee build brand loyalty, raise local awareness and ultimately drive new customer acquisition? Because social media is increasingly becoming one of the biggest influencers of consumers’ purchasing decisions.
According to Mosquito Joe’s CEO, Kevin Wilson, “Not being on social media can negatively impact a brand and perception of a company because, most likely, competitors and a majority of customers and potential customers are active in the space. They are participating in conversations, and if you are not involved then you can’t be a part of that discussion or have any influence. It is extremely important to maintain an open line of communication when you work in the service industry, and social media is one more place where you can offer a positive customer service experience.”
According to Social Media Today, 30 percent of all time spent online is now allocated to social media interaction. These interactions are personal, in realtime and can have an immediate impact on the success of a home services mobile franchise. Social media instills trust in a provider through customer reviews and experiences. Sharing and recommending services through platforms like Facebook and Twitter has become today’s word-ofmouth marketing. According to Market Force, 81 percent of US online consumers’ purchasing decisions are influenced by their friends social media posts while 78 percent are influenced by the posts of the brands they follow. Customers interested in a home service will turn to these social media platforms to see what other people are saying. When customers are happy with a service, they often use these platforms to let their followers know. Conversely, they will let their followers know if they are unhappy. For home services mobile franchisees, implementing a social media strategy is paramount to the success of the business. Without a traditional store front, mobile franchisees must rely on their online presence to build brand loyalty, engage with the community, and with current and potential customers. Creating an online presence can include a variety of tools depending on the business from building a website, joining social networks such
Home services mobile franchisees can leverage social media to create a sense of community and cultivate bonds among their customers. Online recommendations, especially for home services, not only will win new customers but also elevate a mobile business’s brand among competitors. Fostering trust through superior customer service will ultimately help grow the business’s online presence and further extend its reach into the target market. Social media can also be an important tool to help home services mobile franchisees engage with the people that they serve the most; those in their local communities. By leveraging these platforms to create content that reflects the interests of the people in the area they live and work, and to become involved in the local neighborhoods, franchisees can engage as a community citizen rather than just being associated with a company name. According to Steve Kwon, Vice President of Franchising, Strategic Franchising Systems, “In today’s digital culture, it’s vital that franchisees understand the impact of social media. When potential clients see a picture of a franchisee in an
Eric Bell
area of town they recognize, possibly even recognizing the client served, on the same medium they use to communicate with others, the franchisee becomes associated with the familiar. This in turn creates a sense of trustworthiness. When paired with a reputation for superior customer service, the franchisee discovers a winning combination that is invaluable for their home services enterprise.” Leveraging social media to market a home services mobile franchise should become an integral part of a franchisee’s longterm business strategy. Social media can have a dramatic impact on the success of home services mobile franchises by offering franchisees direct contact with potential customers seeking their service that hasn’t existed in the past. When properly utilized, these platforms can create long-lasting customer relationships and community ties. And, as the lifestyles of consumers continue to become even busier, their reliance on these platforms and mobile home services will only grow. Getting involved now in the discussion will ensure success in the future. Eric Bell has 15 years of franchise industry experience and currently serves as General Manager of Franchise Gator. He began his career in 2002 as a Hollywood Tans franchisee in Atlanta where he also served as area manager and helped develop the Atlanta territory. Eric is a member of the Southeast Franchise Forum and is a Certified Franchise Executive. www.franchisegator.com
Franchising USA
m o bi l e franchising fe at ur e
Page 33
m o bi l e franchising fe at ur e
Christopher Conner, President, Franchise Marketing Systems
Mobile Franchising:
Today’s Business Model Not too long ago, people who worked from a home office location were considered an oddity and in most cases were never given the respect as a true professional who visits an office building each day for work. Franchising USA
Then, along came the Internet and changed our lives in virtually every way imaginable, one of which was the transition to home-based businesses becoming more of the norm and certainly an acceptable way of doing business. According to the Bureau of Labor Statistics, 24% of employed people in the U.S. worked from home in 2015 - (https:// www.bls.gov/opub/ted/2016/24-percentof-employed-people-did-some-or-all-oftheir-work-at-home-in-2015.htm ), and of those that worked from home, a larger
percentage of them were management and professional occupations. So what this means is that many of the most highly qualified people in the workforce are choosing to take their work home with them. This is for obvious reasons I suppose, no traffic on the way to work outside of dodging the kids toys in the hallway and an unwanted visit with the neighbor on the driveway taking the garbage out. More time in an environment you enjoy in your home and a work schedule that fits
“Mobile franchising has grown primarily due to the customer asking for it. People want services and products brought to them in their home or business.” remodeling services, construction, inhome senior care, blind sales, pet services, automotive services and a wide range of other industries that have transitioned to mobile “delivery”. Mobile just makes sense in today’s economy; the consumer is busier than ever, many household are dual-income and don’t have the time to shop or go to retail outlets and with the Internet, people have become used to instant accessibility in anything they do. Mobile franchising has grown primarily due to the customer asking for it. People want services and products brought to them in their home or business.
your life all lead to what has been found to be more productive workers (2015 studies found a 22% increase in work productivity when staff moved out of the office and into the home with JetBlue, Avaaz and some other firms). With this increasing trend for people to want to work from home, the mobile service segment of franchising has grown at a rapid pace. Partly driven by today’s professional business owner enjoying the opportunity to work from a home office and also just good business sense. First, what is mobile franchising and what would fall into this category of the franchise market place? It is a comprehensive descriptor for a market segment as it essentially could be any business that takes the services or products to the customer in a mobile format. This could be home
Next, Mobile Franchising has grown due to the numbers. In any franchise investment, the buyer is looking at a simple equation, how much money needs to go in and how much money can the business put out? The return on investment for a mobile franchise concept many times can easily exceed the return on a traditional franchise model. Without the expense of a retail space, equipment and other costs associated with a traditional business model, mobile franchising numbers can be quite impressive and make a compelling case. Take a franchise brand, Bloomin Blinds, this is a mobile blind installation and service company who started franchising in 2014. The corporate location consisted of an office space location in Dallas, Texas, owned and operated by a family of entrepreneurs. The corporate business at it’s peak in revenues was able to exceed $3 million and the franchise system has added over 30 units in just over 2 years of offering the franchise concept. The model is simple, low overhead and offers the customer a strong value proposition for
Chris Conner
both purchasing blinds and maintaining their investment with ongoing service. Franchisees only need to invest in a van, vehicle wrap, marketing and a small amount of inventory and they are in business. Mobility City is a new franchise brand that will be coming to market soon which provides mobile wheelchair repair to customers in their home and again, a business can be opened with just a van and a vehicle wrap. In many mobile franchises, the profit margin can be significantly higher than traditional fixed location businesses as well due to the fact that there is no rent to be paid every month, lower labor and staffing requirements along with other expenses that might burden a business model with fixed costs. Whether it is Blinds or Wheelchair Repair, the financial side of the mobile franchise market offers a low investment, high operating margin franchise opportunity. Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work. His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. www.franchisemarketingsystems.com
Franchising USA
m o bi l e franchising fe at ur e
Page 35
m o bi l e franchising fe at ur e
Nick Friedman, CEO and co-founder of College HUNKS Hauling Junk & Moving
Launching a Mobile Franchise Through Strategic Marketing
The period of time between when you launch your franchise business and when that business finally begins to gain momentum can be the most stressful time in an entrepreneur’s burgeoning career.
Franchising USA
That stress can be compounded by the
company start to function more effectively
franchise business, as a franchisee works
open to spend less time doing the everyday
added challenges inherent to a mobile
to grow a highly streamlined concept and infrastructure without the security of a home base.
Once you solidify your systems and
customer base, you’ll begin to see your
and hopefully independently, leaving you
grunt work and more time thinking up new ways to make business more fun for you and your employees.
In order to reach that level, however, your marketing strategy needs to be airtight.
“One easy, underutilized billboard is the very vehicle you drive to distribute your services. Whether it’s a bumper sticker or a wrap on the car, use your vehicle to create buzz around your business.” In my experience, there are a few steps to marketing success that will help effectively launch your mobile franchise.
Great vehicle branding is essential As a mobile franchise without a brickand-mortar home office, you need to be highly visible and extremely memorable. One easy, underutilized billboard is the very vehicle you drive to distribute your services. Whether it’s a bumper sticker or a wrap on the car, use your vehicle to create buzz around your business. You will most likely be driving up and down the same roads your customers commute on every day. So why pay for a roadside advertisement when you will be driving a literal billboard next to hundreds of potential customers every day? When I first started out, our marketing equation involved painting our moving trucks bold colors and highlighting our name, which happens to be very catchy, on both sides of the vehicle. Customers frequently walked up to us at gas stations to ask about the trucks when we were fueling up, generating job leads as well as great word of mouth. Anything you can use to start a conversation can create a potential job opportunity, and your vehicle is an obvious starting place for a mobile business.
Make it easy for customers to reach you when you’re out of the “office”
When your business is mobile, your “office” can be anywhere. But regardless of where you set up shop, you need to be easily accessible to your customers. At the same time, there’s a fine line between growing new client relationships by being easily reachable to individuals looking to hire you, while still giving each existing customer your full care and attention. Basically, widely distributing your contact information can help customers stay in touch, but you never want to be answering the phone in the middle of job and risk jeopardizing clients you already have. While keeping your schedule full and your job pipeline consistent is the key to running a healthy business, you need to systematize the process. To achieve that balance, a best practice is to use a dedicated “call center,” a number that connects potential customers directly to a specified contact or sales person. It also helps to filter calls through online scheduling tools in order to effectively field customer inquiries.
Guerrilla marketing is your best friend As a mobile business, you can be anywhere, and while that can sometimes be intimidating, learning to embrace the challenge of marketing at the drop of a hat will set you apart from your competition. A good first step can be to make sure your business is taking full advantage of all available chances to network in your market, including community events,
Nick Friedman
chamber of commerce get togethers and networking opportunities with other local business leaders. And if your biggest billboard is your truck, it might even mean taking advantage of heavier traffic patterns to make sure you’re being as visible as possible in the neighborhood. Get the community talking about you – whether it’s from your vibrant vehicle branding, your visibility and attendance at the local business after hours events or simply from word of mouth as friends and family in the area talk you up wherever they go – get people talking. When it comes to starting out as a new mobile franchisee, there are endless ways to take advantage of creative marketing opportunities. Over time, you’ll learn the combination that works best for you. Your personal marketing strategy will be what ultimately helps you grow your brand, earn your customers’ trust and meet your goals as an entrepreneur. Nick Friedman is best known as CEO and co-founder of College Hunks Hauling Junk & Moving, the national junk-removal, labor services and moving company, with more than 100 locations. Nick also co-authored a how-to book for aspiring entrepreneurs titled “Effortless Entrepreneur: Work Smart, Play Hard, Make Millions.” www.collegehunksfranchise.com
Franchising USA
m o bi l e franchising fe at ur e
Page 37
ex per t advice
George Knauf, Senior Franchise Business Advisor, FranChoice
Social Media, Your and Wealth Build I see it happen time and time again, a good brand compromised by short sighted social media postings by an employee, key personnel or owners. Everyone sees your posts, the best and worst of you, everyone. I almost feel like I should repeat that statement in bold, caps and underlined! So far this year over 10 students who had been approved for admission to Harvard have had those approvals revoked because of their social media postings and this has happened countless times at universities across America. Every day applicants for jobs get passed over because of what they post. Customers leave one business and go to their competitors because of what has been posted in social media. Not many people write into their business
Franchising USA
plan that they only want to serve a particular political party, social group, sports team, school or other clique. They don’t because that would be insanely short sighted and leave a lot of money on the table. All businesses begin with the right intention in mind, to serve all customers that have a need for their product or service. Somewhere it all goes sideways all too often. An old mentor of mine a couple decades ago told me he had two rules for any client interactions I had: No politics and no religion, they are among the most polarizing of topics. At the time we did not have Facebook, LinkedIn, Instagram, Snap Chat or the myriad of other options. In my mentors world you were either on the phone with clients or face to face and people generally had a good sense for how far to take any professional conversation. The challenge is that for some reason when we get in front of a social media
account we forget that there are people on the other end, that we still have to be on some level of reasonable behavior and that our message goes farther, faster, than it ever did in the past. Our connections self-select whether or not to align themselves or do business with us based on the messages we post and the tone we use. In some cases it may not even be you, rather the messages your friends post, that you comment on or allow others to post on your timeline. Let’s take the universe of your optimum potential customers, maybe that is 100,000 consumers surrounding your business. A lot of opportunity there but you probably have some competition so lets say you can capture 30% of that market in a perfect world. Now, remove the roughly half that may have different political views, you are down to 15%. Remove those that might be offended my someone posting bad language or offending jokes, use one third for that, you are down to 10%.
“Vast sums of YOUR future wealth can evaporate with each negative or offensive post. Be the positive message in people’s timelines, not the negative one.” message across countless thousands of people and possibly made it publicly available outside of the private and friend only settings that they use.
Brand ding In a few quick swipes you have lost access to 60% of the customers you could wrestle away from your competitors! All for the rewards you get from posting on social media? And this could happen on your business page due to postings from employees or customers. Always monitor those pages and never hesitate to delete a post or comment. I am not saying to stay off of any social media platform, only that you have to be very cognizant of what you and your friends post where potential customers may see it and make buying decisions based on it. I had an entirely different topic in mind for this column when, during one of those breaking news stories about a senseless violent act, I see snarky political posts from the two Founders of a well-known growing franchise brand. Then their friends piled on, some in much more offensive ways, which amplified their
Now, here is the thing… I love these Founders, they are awesome, their franchise is great, they are and will be leaders in our industry. They are good church going people that I have never had anything but an uplifting conversation with. But on Facebook we all see those hidden alter egos where statements are made that I have never heard from them in person. But if I was shopping for a franchise, I might think twice. I and they have spoken about this in the past, I suggested that they be very cautious about these postings, that they use privacy settings (which are only private until someone else comments or likes the same post, even most group setting are public) and I suggested that if nothing else they use a name different from theirs. Some of those precautions were taken, but still these postings are going across the country, can be attributed to them without having to hire a private investigator and are easily searchable. How do I manage my brand? On my Facebook page all postings that I am tagged in by others have to get approved by me, and I screen very carefully. My posts that are available to friends, not public (but that still has no real privacy), are vacation pictures, cars pictures, BBQ recipes, dog rescue (please consider adopting a dog) and gym posts. And yes, for my old mentor, generally no politics or religion.
George Knauf
post might be taken wrong I tend to send a private message. Remember, to all of these social media outlets you are not the customer, you are the product. The more they can spread your posts the more valuable you are to them, that is why there is no privacy. Vast sums of YOUR future wealth can evaporate with each negative or offensive post. Be the positive message in people’s timelines, not the negative one. Choose your posts wisely, you will rarely know when your future wealth has departed.
My comments on my posts or any others are carefully thought out and if the subject of someone else’s post might be offensive I will not comment or like.
George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both startup and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980.
If I feel that a comment I make or their
www.myperfectfranchise.com
Franchising USA
ex per t advice
Page 39
spot l igh t o n serv ice
Ser v iceM 8
ServiceM8 Launches New Software Solution for Field Service Franchises
their entire business in the field,” Darren Ford, Strategic Partnerships Manager for ServiceM8, said during a recent interview.
Field service management app ServiceM8 is an iOS app suited for any business that has staff working remotely in the field at various locations. From a central dashboard, jobs can be sent directly to field staff without the need for time-consuming phone calls.
Being able to access data and information while in the field is becoming increasingly important for businesses in today’s mobile environment.
information multiple times and the possibility of losing information like client details, invoices and work orders in the field.
It makes businesses more efficient by boosting productivity and eliminating the need for unnecessary administrative work.
Australian company ServiceM8 (pronounced “service mate”) aims to streamline the way field service businesses run their entire operations.
As an example, Ford said, if a client calls into a plumbing shop with an emergency like a burst pipe, the office admin staff can use ServiceM8 to easily access that client’s profile, which contains all their contact information. Then, the admin staff just has to type or dictate notes about the current job request into the app.
“ServiceM8 basically gives them access to
On an accompanying map, the admin
Field service businesses that still rely on paper struggle with having to reproduce
Franchising USA
Plus, the time gap between the information being gathered in the field and transferred to an official company document can be days, which can irk clients who are used to having instant access to information.
staff can see where all field staff members are, plus what those staff members are scheduled to do throughout the day. The admin staff can drag and drop the new job order onto one of the field staff members’ icons and that worker will receive a notification on their iPhone or iPad that they’ve received a new job order. This eliminates the need to call and check where people are and what they’re doing, and instead allows them to instantly assign new work as it comes in, Ford pointed out. Field technicians are not interrupted by phone calls or having to write down details and they already have all the information they require for the new job. The app gives the field staff directions to the new work site, and tracks their time traveling to the site and time spent on the site. It then helps them with all the procedures they need to do while on site like forms they need to fill out or tasks they need to complete, such as taking before-and-after photos. ServiceM8 even allows field staff to invoice the client and take payment from them while on site, which eliminates the need to have office staff write an invoice and send it to the client later. “We’ve reduced the time for payment to zero, because now businesses can get paid immediately in the field,” Ford said. A lot of small businesses are still using manual tools like pen and paper, or electronic systems like Google Calendar and Excel, which can all do one task, but can’t work together, Ford noted. ServiceM8 replaces all of these things while being intuitive to use.
New franchise-specific service Around since 2010, the Darwin-based company has customers in 30 countries in a range of field service industries like plumbing, electrical, HVAC and even snowplowing. And it’s just released ServiceM8 Franchise, which was specifically designed for franchise businesses. With ServiceM8 Franchise, each franchisee gets a ServiceM8 account and the franchisor gets a head office account, which is like an overall account which
encompasses all the businesses in the franchise. The head office account has call center capability and can generate reports based on analytical data from all the franchisee accounts, as well as access all those accounts. The head office can also manage and deploy account settings, templates, forms and pricing lists. For example, the ServiceM8 Form function allows franchisors to create professional looking forms and reports that can be used across all franchises to maintain branding and consistency, whether those are forms that clients need to fill out, or procedural forms for staff to follow when performing duties. “It allows for amazing control and for the franchisor to build packages of process and procedure which empower franchisees to excel and do their job really well, while keeping the overall franchise brand at a high standard.” ServiceM8 piloted its franchise solution
with various companies like Exceed, We Fix Windows and Doors before its recent launch, and the feedback has been positive. “The roll out of ServiceM8 was good,” Exceed, We Fix Windows and Doors CEO, David Dovey said. “Franchisees picked it up on the first go and the support from the ServiceM8 team was fantastic. Since using ServiceM8, everyone, including our customer care center staff, are less stressed because operations are smoother. Franchisees are also loving the ServiceM8 app, which reduces admin time and allows payments on site. We are looking forward to an improvement in our cash-flow as a result of this feature.” By streamlining processes, allowing for real-time analytics and increasing branding efficiency, ServiceM8 has created a new way of doing business for field service franchises everywhere. For more info head to: www.servicem8.com/franchise
Franchising USA
spot l igh t o n serv ice
Page 41
ex per t advice
David Banfield, President, The Interface Financial Group
Five Prolific Excuses for Not Starting Your Business Today
David Banfield
Franchising USA
With a subtle improvement in the economy, we are starting to see a small surge in new business startups across the country. Owning your own business continues to be the number one priority for most individuals.
The desire to ‘be your own boss’ is as strong now as it ever was. While we are seeing many people enter the world of business ownership and entrepreneurship, there is a vastly greater number that are still sitting on the fence. What’s stopping you from becoming an entrepreneur? These five prolific excuses are the barriers budding business people often battle before taking a leap into a new life-changing venture. They can appear insurmountable, but with the right mindset these hurdles can shudder to the ground revealing an exciting path ahead. Carl Jung said, “You are what you do. Not what you say you’ll do”. What will you do to become an entrepreneur? Are you making these five excuses? If so, here’s how to conquer them. We have focused our comments on franchising – why? Starting a franchise is vastly different from starting a business from scratch. With a franchise, an enormous amount of the groundwork, preparation and planning has already been completed by the franchisor long before a potential franchisee arrives on the scene. Franchisors have established hundreds of businesses, usually over many years, so potential problems and reasons for not getting started can evaporate much more rapidly.
My family is not supportive - it’s not a good time There’s no doubt a strong network of support boosts morale, and choosing to become self-employed has a significant impact on those nearest to you. However, careful due diligence and planning can mitigate the biggest risks, and when an individual takes responsibility for their actions, remarkable things happen. Harnessing the doubt of those nearest to you, to drive you on to success, can be your greatest source of motivation.
“Believing in your abilities and proving yourself right is a rewarding, transformational experience. The strength of that belief can only be tested in the field – take the leap and deliver.” I want to be self-employed but the security of a paycheck is more important All entrepreneurial endeavors carry an amount of risk, and the sudden loss of a regular paycheck is the security that keeps many brilliant business people wedded to a traditional job. Choosing to be self-employed involves an agreement with yourself to replace your regular income via other means. It’s a risk, but believing in your abilities and proving yourself right is a rewarding, transformational experience. The strength of that belief can only be tested in the field – take the leap and deliver.
I don’t have the financial resources available No one wise draws conclusions based on hunches and presumptions. It only leads to missed opportunities in business and life. What are you presuming? Loans and funds are available, and the initial investment to start a business may not be as significant as you think. Today, more franchises than ever before have affordable entry points. Before you conclude you don’t have the financial resources necessary, thoroughly research your options. There are almost certainly more options available than you currently realize.
I want to be an entrepreneur but I don’t know which direction to take If this is your barrier, you’ve already overcome so many, so why stop now?
Making the decision to be an entrepreneur means you’re aware of the risk, financial requirements and support required. Now it’s time to act. Franchise brokers and advisors are a great source of information and inspiration. They’ll be able to shine a light on the realities of various industries. The majority of franchise brokers also offer their services to wouldbe entrepreneurs at no charge, so this is certainly a great incentive to do the exploration work and get the facts.
I’m just too busy to move forward Busyness is a choice. When we truly want something, we make time. If this excuse keeps creeping onto your radar, ask yourself, what are you saying no to? If you’re unsure what the next step should be, make a list of all the possible things you could do to move forward. You’ll soon see the next step you need to take. Picasso believed ‘action is the foundational key to all success’. Don’t let these five prolific excuses stop your business journey before it’s even begun. David Banfield is the President of The Interface Financial Group, a position that he has held for over 20 years. He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas. www.interfacefinancial.com
Franchising USA
ex per t advice
Page 43
Want to stay on top of the latest news and whats happening at the forefront of franchising?
Franchising USA THE MAGAZINE FOR FRANCHISEES
Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!
To subscribe visit: www.franchisingusamagazine.com
Page 45
Veterans in Franchising july 2017
www.franchisingusamagazine.com
GREASE MONKEY AND SPEEDEE TARGET VETERANS
for Leadership Skills, Discipline
unleashing creativity how military training taught me to operate
a successful franchise Franchising USA
SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.
• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners
Page 47
V e t e r a n s i n F r a n c h i s i n g Suppl e m e n t july 2 0 1 7 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents On the Cover
News and Expert Advice
48 Grease Monkey and SpeeDee Target Veterans for Leadership Skills, Discipline
50 Unleasing Creativity Gary Morton, Author of “Commanding Excellence:
50 Unleashing Creativity 52 How Military Training Taught Me to Operate a Successful Franchise
Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters�
52 How Military Training Taught Me to Operate a Successful Franchise Jan Michell, Urban Bricks Pizza
Franchising USA
V e t erans in Franchising
G rease M onkey
GREASE MONKEY AND SPEEDEE TARGET VETERANS for Leadership Skills, Discipline
they offer veterans a 50 percent royalty rebate for the first four full quarters a franchise is open, plus a 25 percent royalty rebate for the next four quarters after that. And once those eight quarters are up, the two automotive franchises have a compliance program that continues offering veterans an ongoing 10 percent royalty rebate. “That is a lot of money going back to the veterans to help them become profitable and expand their system,” Yarusso noted.
Franchise Training Ralph Yarusso - United States Air Force · C141 Aircrew; Combat and Airdrop Qualified · Non-commissioned Officer E-6
A new opportunity to make an automotive franchise a top destination for members who are exiting the military and looking for a lucrative business opportunity is coming! Grease Monkey and SpeeDee Oil Change and Auto Service Centers are finalizing negotiations for their partnership with the Army and Air Force Exchange Services to become an automotive concessionaire on select military bases. “There are numerous sites and it is our intention to have all of these be veteranowned,” revealed Ralph Yarusso (USAF Veteran) Chief Operating Officer of Franchising for both the SpeeDee and Grease Monkey brands.
Franchising USA
The partnership is in line with SpeeDee’s and Grease Monkey’s targeting of military veterans. Yarusso said the military’s focus on discipline and constant training makes veterans ideal franchisee candidates. “Veterans have instilled in them a great deal of discipline and they’re easy to train,” he said during a recent interview. In particular, the leadership training military members receive helps them to be better franchisees because running a business means constantly being in a leadership role. Recently recognized by the International Franchise Association as having received a five-star ranking from VetFran, SpeeDee and Grease Monkey both have powerful incentives for ex-military members. Along with having veterans and certified franchise executives (CFE) on staff, the two franchises offer a $10,000 franchise fee discount to any veteran with an honorable discharge. In addition to that,
Although veterans come out of the military with a lot of training under their belts, both SpeeDee and Grease Monkey provide comprehensive training for all franchisees so they are better able to succeed in the franchises’ systems. “Training is ongoing,” Yarusso commented. “I like to think we provide it 24/7.” New franchisees are required to attend a full week of training at Grease Monkey University in the Grease Monkey headquarters in Denver, CO. After the university training, new franchisees spend another week with a mentor franchisee before they open their stores. The franchises also have pre-store-opening and post-opening training. That’s followed by quarterly visits onsite with the franchisees and their staffs to evaluate performance. Market training happens twice a year and both brands have an annual convention where franchisees can get even more training. “We take training very seriously and the results pay off dramatically,” the Chief Operating Officer stated. In addition to the Grease Monkey
University at the headquarters, the two brands have an online university, so all technicians and store managers can be trained online in the Grease Monkey Certification Program. The Certification Program is mandatory for all franchisees and staff members, so they are all qualified to work on any vehicle that comes in. Once the technicians complete the certification program, they become a Certified Pit Crew, complete with uniforms that emulate real NASCAR pit crew uniforms. This certification is important for garnering customer trust in the brands, Yarusso pointed out. “Customers want to know their $50,000 vehicle is being worked on by people who have training to work on that vehicle,” he said. An Air Force veteran himself, Yarusso said he believes Grease Monkey’s and SpeeDee’s comprehensive training and experience is what sets them apart from other quick lube brands. “The unique thing about Grease Monkey and SpeeDee is many of our senior management team are former automotive franchisees,” he explained. “Nobody else in the Automotive Franchise industry can make that claim.”
“The unique thing about Grease Monkey and SpeeDee is many of our senior management team are former automotive franchisees. Nobody else in the Automotive Franchise industry can make that claim.” - Ralph Yarusso Nationwide Opportunities While both franchises are in the automotive space, SpeeDee has a larger building footprint at about 4,000 - 6,000 square feet and is set up to handle more services like tires and deeper diagnostic repairs. Grease Monkey is a smaller model with a building of about 2,000 3,000 square feet. Both brands provide maintenance services like brakes, lights, wiper blades, belts, hoses, air conditioning and fluid exchange. Grease Monkey has been in business since 1978 and SpeeDee has been around since 1980. They both started franchising in the same years they were founded. Between the two of them, they have 519 franchise locations with the bulk of them being in the United States. They also have a presence in Mexico, China, Colombia and Saudi Arabia. Within the US, Grease Monkey is concentrated in Denver, Seattle and Salt Lake City and has a presence up and down
the East Coast. SpeeDee, on the other hand, is concentrated in Boston, the San Francisco Bay area and Dallas. Between them, the brands are in 37 states. Yarusso said there are franchise opportunities available all across the country. “With vehicles becoming more technologically advanced all the time, the need for a service like Grease Monkey or SpeeDee is obvious as the do-it-yourself market continues to shrink and the do-itfor-me market continues to grow,” said Yarusso. With their new veteran benefits program, both SpeeDee and Grease Monkey are excited to grow by attracting entrepreneurial veterans to help them transition to civilian life and begin a second career that their military experience will pay dividends for in the years to come. www.greasemonkeyfranchise.com www.speedeeoil.com
Franchising USA
V e t erans in Franchising
Page 49
V e t erans in Franchising
Gary Morton, Author
Unleashing Creativity How do you make your franchise the best of the best? How can you meaningfully contribute to the franchise’s evolution?
You may be lucky, and simply following the guidelines of the franchisor will lead to success. But, rising to the top and seeing truly exceptional results typically requires more active involvement. Your franchise has to become something special and take
Franchising USA
the business model to new levels.
A franchising opportunity is quite similar to the situation faced by peacetime military commanders who gain command of a unit/ship/squadron. The new commander walks into a military unit with solid methodologies already in place. The military provides a defined set of equipment and staffing. How do they make their command tour stand out? How do they rise above the fray and deliver truly exceptional results? The history of a US Army task force
“Techniques developed in TF 4-68 became incorporated into Army doctrine. Similarly, an entire franchise could benefit from your amazing success.” that accomplished what experts thought impossible during the late cold war era offers valuable insights. Task Force 4-68 (TF 4-68) won an unprecedented nine of nine engagements at the Army’s grueling and highly realistic National Training Center (NTC), a feat never equaled. TF 4-68 achieved these incredible results following three magical leadership themes. First, its new commander, Fred Dibella, provided absolute clarity of purpose with a simple, three-word, all pervasive mission. Second, he empowered an obsession to go “9 and 0,” and achieve the mission. Third, both of these enabled the most cogent of the three magical themes—unleashing creativity. TF 4-68 directed ingenuity toward developing highly effective new ways to conduct combined arms combat operations. In this effort, Fred Dibella was out front, voraciously collecting ideas, asking for input, and inspiring the refinement of procedures across the task force. He was the primary catalyst in developing a playbook for battle plans patterned after the well-known wishbone offense in football. The playbook concept boiled the complex task of combined arms operations into six simple plays (2 attack, 2 defense, 2 movement). The whole unit became engaged in perfecting our execution of the plays to win every maneuver battle. While dynamic, the creative environment was not an artistic, open-thought community; innovation was supremely purposeful. TF 4-68 looked for ideas that would tie to improved effectiveness in combat. To achieve a similar impact, a franchisee could focus creative energies on generating ideas that contribute to their top goal. Let’s consider how you could apply three methods Dibella used in stoking the creative fires.
First, through personal involvement, create an environment of direct and open communication that elevates ideas on the basis of their merits. Dibella set a great example challenging the status quo with the playbook concept. Celebrate the ideas and recognize inventors. Make evaluation criteria simple and objective. In TF 4-68 criteria were widely known: “If it works, do it.” The definition of “works” meant adding to our combat effectiveness. Everything tied to the 9-0 goal. Second, ensure the ideas have a champion and that champions can find resources to experiment. This is not to say that you need a magical pool of assets available to go after every idea. Dibella did not have such a luxury. Time, money, and other resources were precious commodities. Champions had to fight for them, but the effort to secure these crucial assets typically strengthened the resolve to make the ideas work. It also weeded out those with lukewarm commitments. There was high accountability but also a high tolerance for failure. Third, establish a pervasive organizational mindset in which people at all levels work to constantly improve. Many of the most important refinements arose out of the relentless energy poured into making communications, systems and processes just a little better every day. For example, other task forces were taking 6-10 hours developing their battle concept for the next morning’s mission before distributing orders to subordinate units. In TF 4-68, the playbook and myriad other innovations cut this time to two hours, giving the soldiers and subordinate leaders time to develop their own plans, rehearse, and prepare for the impending operation. The impact was transformational. Similarly, you can engage your people in identifying the most critical methods
Gary Morton
or systems holding back the franchise’s performance and unleash their native ingenuity finding ways to alleviate bottlenecks, improve communication, and optimize procedures. Like the wellspring of ideas generated in TF4-68, the impact will be dramatic. It all stems from defining a crystal clear goal, empowering people to embrace the goal, and unleashing creativity. For a franchiser or franchisee, the leadership lessons from TF4-68 are almost directly transferrable. The scenario is similar; you have a structure and requirements from the franchise/ brand, but you can also follow three magical themes and set your franchise apart. Techniques developed in TF 4-68 became incorporated into Army doctrine. Similarly, an entire franchise could benefit from your amazing success. As a franchisee, inspiring purpose, passion, and ingenuity creates the extraordinary. Gary Morton had a five-year career as a tank officer and transitioned out of the Army to medical-device manufacturer Stryker, where he held positions in project management, engineering, R&D, operations, and marketing leadership. This culminated in twelve years as Vice President and General Manager of the EMS equipment business that he cofounded. His new book, Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters, will be available in September 5, 2017. www.iGarymorton.com
Franchising USA
V e t erans in Franchising
Page 51
V e t erans in Franchising
Jan Michell, Owner of Urban Bricks Pizza in New Braunfels, Texas
How Mi Taught M Succes
After 21 years in the military, I knew I was given a first-hand learning experience on how to lead, stay disciplined and overcome adversities. As an attack pilot instructor flying the AV8B Harrier, I was given the responsibility to prepare young pilots to fly and fight
with an airplane. Training these young
Franchising USA
people toward safe operations and to combat effectiveness was founded in a proven, standardized approach to learning and practicing. I find I was attracted to the same strong structure when I chose a franchise to invest in and now use the same teaching techniques to train new employees.
Find the Right Staff The military operates like a well-oiled machine, and one of the main takeaways for me is efficiency. The military makes sure each person fills a valuable role and has a distinct responsibility to contribute to the mission’s success. I make that point clear when I hire each employee. I want people I can motivate and depend on to fulfill their duty. From the cook to the cashier, everyone plays an integral role.
ilitary Training Me to Operate a ssful Franchise Jan Michell
When it comes to staffing, we want to figure out what motivates employees and how we can give them the best opportunity to succeed. We can’t depend on the staff to treat their job like it’s their own business, but we can motivate them to give their best effort. Whether it’s a financial reward, public recognition, advancement or a simple thank you, there are ways to inspire an employee. Keeping open communication with your staff will give you the best chance to find out how to inspire them so they continue to be a valuable member of your team.
Be a Strong Leader The key to being a strong leader is discipline. Maintaining a consistent training program, giving clear instructions and sticking to the proven business plan the franchisor has provided is how you become and stay a successful franchisee. It can be challenging, but discipline can keep a business operating at maximum profits. Even during the slow months of the year, I had the lowest drop-off in sales within the system because of this discipline. Thankfully, my wife, Anita, has the same
passion for our business as I do. Partnering with my wife in this venture has proven to be such a joyous experience. It’s important for one of us to always be at the restaurant to give clear leadership to the rest of the staff. I focus on internal operations such as payroll, accounting, and inventory and purchasing, and Anita oversees marketing and community outreach. In the military, there’s one leader everyone can turn to and with one of us being present every day, we are that leader for our staff. Just being present is very effective when it comes to making a decision, getting a task completed quickly or solving any potential issues from customers or employees.
Choose the Right Company Structure for You Having a military background, I knew if I was going into franchising, I would need to find a company with a product I believe in and a strong business structure. Franchisors provide the road map to running your business, and it’s your job to follow the plan. Sometimes it can be challenging to maintain the discipline, but if it’s a proven structure, it is your job to follow the orders. A self-imposed policy of not having labor cost more than 25 percent of sales maintains top cost-effectiveness, which is an order that needs to be followed day-in and day-out. Finding a franchise concept you believe in is important because it will become an extension of yourself. Serving in the
military teaches you to accept a certain standard. Soldiers have a code of values we live by and I try to bring that same set of standards to my business. I want to serve not just a quality product but also provide a quality experience for my guests and staff. After retiring from the service, I was eager to face my next challenge: operating a business. Thankfully, my military experience helped give me the tools to be a good businessman. The honor, work ethic and efficiency are drilled into you as soldier, and I instilled that ethos to my business. Now, I’m looking to expand with more locations because I’m learning what works and what doesn’t, and most importantly I’m with a franchise system in which I believe. As long as you maintain the discipline, you will be successful in most businesses. Jan Michell is a retired Air Force and Marine Corps pilot. On active duty, he flew the AV-8B Harrier and A-4M Skyhawk. In 1991, he separated from active duty and joined first the U.S. Marine Corps reserves and later, the U.S. Air Force Reserves. He finished his 21-year career in 2004 as a C-5 Aircraft Commander at Lackland AFB in San Antonio, Texas. He and his wife have owned an Urban Bricks Pizza franchise, a fast-casual chain serving customizable Neapolitan pizza, since June 2016. www.urbanbrickspizza.com.
Franchising USA
V e t erans in Franchising
Page 53
ex per t advice
Barry Sharpe, Principal at Property Tax Appeal Group
A Valuable Franchise Name Shouldn’t Translate Into Higher Property Taxes Property taxes represent a big chunk of a franchise owner’s expenses. Why then is the tax bill just paid by property owners, without question? Many property owners don’t realize that a “well-known name” associated with a building or a product, generally increases the value of a business. However, that “well-known name” is a non-taxable element. Property owners often mistakenly pay more taxes than they should on a building that has a name, such as Burger King or Trump, when they should really deduct the value of that well known name.
Franchising USA
In most U. S. jurisdictions, intangible assets, including the “name value” are not taxed as part of a real property assessment, at least not part of the real estate assessment. An intangible asset is: 1. A non monetary asset that manifests itself by its economic properties. It does not have the physical substance but grants rights and economic benefits to its owner. 2. A nonphysical asset such as a franchise, trademark, patent, copyright and goodwill, grants rights and privileges, and has value for the owner. Hence, the objective is to separately value tangible real estate property, and not include the business (intangible) value. Otherwise, there may be some danger in
overvaluing your real property assessment due to an inability to distinguish the value of the intangible which has goodwill and name recognition. The assessor should estimate only the value of the land, plus improvement, free of any intangible value. Should there also be a business “flag value” (i.e. franchise name), it should not increase a property’s taxable value; even though, it may generate more income to the owner. Property tax should be based only on the value of the real estate, unrelated to a having wellknown name or owner. When real estate and business are intertwined, taxpayers should challenge their assessments. With a properly prepared tax appeal petition, you can then expect property tax refunds. The higher
Page 55
Streamline your home services franchise ServiceM8 helps home service franchises run their operations from anywhere. Manage and maintain high service standards from the call centre through to quoting, scheduling, job completion, invoicing and payment.
ȊΖW GRHV HYHU\WKLQJ ZH QHHG LW WR GR IURP ȴUVW going out to quote for the customer to the customer accepting the quote, booking the job to then sending over the invoice.” Ali Sutor
“Going paperless has been a breeze! Could not recommend ServiceM8 enough!! Ryan Stewart
“What a fantastic product! Since starting to use ServiceM8, I feel I provide so much better service to my customers.” Nerge Agusi
For Franchisees
For Franchisors
ServiceM8 is simple to learn but powerful. It reduces administration time while improving FDVK ȵRZ DQG SURGXFWLYLW\
Easily manage and maintain high service and quality standards across hundreds of franchisee locations.
Call centre leads are available in franchisee accounts instantly. 0DQDJH MREV DQG VWD RQ WKHLU L3DG RU L3KRQH
3URYLGH D VXSHULRU FXVWRPHU H[SHULHQFH from the call centre to quoting, scheduling, invoicing and payment. Detailed visibility into franchisee productivity and performance.
Create quotes and invoices easily. Take credit card payments on site.
Ensure professional brand representation across the entire franchise network.
Seamless integration with Quickbooks Online, Xero and SageOne.
'HYHORS VSHFLȴF VROXWLRQV IRU \RXU franchise on top of ServiceM8’s platform.
Learn more at
www.servicem8.com/franchise Franchising USA
ex per t advice
Barry Sharpe, Principal at Property Tax Appeal Group
“When real estate and business are intertwined, taxpayers should challenge their assessments. With a properly prepared tax appeal petition, you can then expect property tax refunds.”
one can demonstrate the value of their intangible to be, the lower one will be their taxable residual real estate value for the land and improvements. Having a well-known name plastered on a building, or having it associated with a product, is usually of value to the property owner. It may also result in a buyer paying a higher premium to purchase the property. But the good news is, that name brand recognition portion should be extricated in arriving at its property’s assessed taxable value. The property tax should be based on only the value of the real estate and not be influenced because of the right to use a name, the same as if that additional component was totally non-existent. There is no requirement for a tax assessor to ascribe separate values to intangible assets, although they always have the option to do so. By reporting the combination of real estate and intangibles as only one real estate value, the appraiser will then be providing a misleading value conclusion, causing you to pay higher taxes. Be aware that this is not good for you. As this is not act exact science, one should take advantage of the fact that there is a general lack of consensus by many property appraisers. This means you should understand this concept and contest your assessment.
Franchising USA
Business valuation,which includes goodwill, has to do with the value of rights inherent in ownership of the business. This is in contrast to a real estate appraisal, involving the valuation of land and improvements. Goodwill is oftentimes included in the purchase price of a business. However, it is not a non-taxable component. There is nothing wrong in there being two distinct values. One will be the higher Market Value and the other will be a lower Taxable Value. Understand that a property tax (or millage tax) is a levy only on the value of land + improvements. Be sure to remove the value of all intangibles. A four-part test should be used by the tax assessor to determine the existence of an intangible asset: 1. Should be identifiable 2. Should have evidence of legal ownership (i.e. franchise agreement) 3. Should be capable of being separate and divisible from the real estate 4. Should be legally transferable
Barry Sharpe
the land and building from the total value of the business to reduce the tax liability. They have value as a going business, but are not to be taxed as real property. Property appraiser’s taxes are based on estimates derived from mass appraisal techniques. Although they might be accurate overall, it does not necessarily reflect your specific property’s characteristics. Don’t just blindly pay your tax bill.
If any portion of your asset possesses all four characteristics, this is great news for you. That portion should be extricated from your estimated total taxable market value, reducing your taxes.
Barry Sharpe is a principal at Property Tax Appeal Group, that petition real estate property values. He is also a Realtor, Building Contractor and Owner of a large portfolio of commercial properties.
One should separate the market value of
www.PTAGflorida.com
Your Golden Opportunity
Page 57
Midas is a globally recognized leader in the tire and automotive service industry for nearly 60 years. We are looking for motivated people to become part of our Midas franchise family! Build your long-term success with a brand name customers know and trust. • Powerful local and national marketing $FFHVV WR QDWLRQDO µHHW DFFRXQWV WR KHOS \RXU EXVLQHVV JURZ • Ongoing training and support • Excellent point of sale and shop management systems
This advertisement does not constitute an offer of a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Franchises may not be available in all states.
midasfranchise.com 800-365-0007
Franchising USA
The Ultimate Professional Franchise Opportunity
www.interfacefinancial.com/franchise
Franchising Franchising USA USA
7-Eleven Franchising with the world’s #1 convenience store is easier than you think.
Been looking for. Your earning potential is as big as you want to make it. We offer a gross profit split, which means your success is as important to us as it is to you.
It also might be the smartest business move you’ve ever made.
It’s turnkey – we provide the store, land and equipment. Start-up is fast (3-6 months). You get extensive training and support from 7-Eleven pros.
As a 7-Eleven Franchisee, you’ll be partnering with a brand known and loved around the world. We’re consistently ranked as a top-five franchisor with more than 54,200 stores worldwide.
Our field consultants and operations teams offer a wealth of support and information. Leveraged vendor relationships mean national buying power.
World-famous brand. World-class opportunity. Take a second and learn why franchising with 7-Eleven could be the career changer you’ve
Airport Van Rental At AVR we continue to be a pioneer in the van rental industry We have expanded to 14 locations in 7 states & we are excited for what lies ahead. Why Should I Join the Airport Van Rental Franchise Network? • We Have a Solid Model for Success. We became a specialized van rental company since 2007.
Phone: 1-800-782-0711 Fax: 972-828-5017 Website: Franchise.7-Eleven.com Email: Franchise.Inquiries@7-11.com
• We’ve Fulfilled a Major Need. We are confident that with our extensive fleet, we will be able to provide our clients with the van that fits their needs. • We Provide Complete Training & Support. During training, we address the key points to running your own van rental franchise. Even after you open the doors, we will be here to help you continue to grow your business.
• We Prove There is Strength in Numbers. As recognized leader in Passenger Van Rentals, when you invest in a van rental franchise, you will join a network of highly determined individuals.
Contact: Alex Emdadi Phone: (844) 372-6100 Email: franchise@airportvanrental.com Website: www.airportvanrental.com/franchise
Clayton Kendall
displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and user-friendly. Customer service is our forte’.
Clayton Kendall provides comprehensive branded merchandise programs for more than sixty franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give franchisees the ability to purchase their advertising and marketing tools in one easy-to use program. We provide marketing collateral, signage, POP
Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®
Foot Solutions Are You Passionate About Helping People Look Good and Feel Great? Foot Solutions is the world’s largest specialty wellness franchise focused exclusively on helping people feel good from the feet up. We offer an individualized Holistic Foot Analysis, top-quality customized orthotics and expertly-fitted stylish shoes that are comfortable and supportive. If you want a business that gives back to your community and improves the lives of people with foot
Contact: Dan Broudy, Chief Executive Officer Phone: 412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
and alignment conditions including diabetes, arthritis and more, Foot Solutions might be the perfect fit for you: Reasonable Hours | High Margins | Low Labor Requirements | High Consumer Retention | Not Impacted by Economy | Not Seasonal | Fastestgrowing Market Age 40+ | Opportunities from $85,000 - $240,000 Single and Multi-unit For more information: Call 770.955.0099 Email fscorp@footsolutions.com Visit www.footsolutionsfranchise.com.
Franchising USA
franchise & serv ices dir ecto ry
Page 59
franchise & serv ices dir ecto ry
Generation NEXT Franchise Brands At Generation NEXT we are focused on changing the landscape of the vending industry and continually strive to redefine the purchase experience between machine and consumer. Across all of our franchise concepts, innovation, technology and evolution are at the core of our business approach. From our revolutionary and groundbreaking Reis
International Franchise Professionals Group
Contact: Paul Schmidt Phone: (888) 902-7558 Email: marketing@gennextbrands.com Website: www.gennextbrands.com
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
Little Caesars
nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans.
As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959. The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost. Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities
Midas Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America’s original franchise opportunities – and one of its best. With Midas, you experience the best of both worlds - the support of an experienced franchise organization and the satisfaction of operating your very own auto service enterprise. As a Midas franchisee, you become a trusted name the day you open your doors for business. Building consumer trust is at the heart of our brand. We work every day to earn that trust by providing expertise, responsiveness, and the best value to every customer every time. Benefit from nearly 60 years of “The Midas Touch”
Our Town America For 45+ years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local businesses in a premium welcome package. It is Our Town America’s mission to welcome new movers into their community, to help local businesses gain new loyal and long-term customers, and to provide franchisees with an excellent business opportunity. Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the Our Town America program, while dozens of locally-owned franchises validate the Our Town America concept as a viable business opportunity. Franchisees are neighborhood
Franchising USA
& Irvy’s Robotic FroYo machine, the world’s first ever frozen yogurt served by robotic technology, to our concept that pioneered the movement of healthy options; Fresh Healthy Vending which introduced healthy options to a sugar-filled industry, we are innovators and developers of the future of the vending industry.
*“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015. Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com
Midas has built a stellar reputation in the automotive service and repair industry nearly six decades. We want to help you succeed. Before you open a location and as you continue to operate your shop, Midas will help you with the following: • Business management system for your shop • New franchisee orientation • Ongoing training and training resources • Operational support. • Development support • Optimizing and marketing your business: Join Midas today by calling 1-800-365-0007 or visiting www.midasfranchise.com! This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.
marketing consultants, showing local business owners how to target their best prospects with enticing offers via direct mail. Since beginning to franchise in 2005, Our Town America has been consistently ranked a Top 50 Franchise by the Franchise Business Review, making them the only Advertising brand to land a spot in the 10-year Hall of Fame and the sole company to be crowned the Franchise Business Review’s All-time Top Company. Website: http://ourtownamerica.com Email: franchising@ourtownamerica.com
pinot’s palette Pinot’s Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. #1 paint and sip for franchisee satisfaction – Pinot’s Palette is a unique, art-inspired entertainment concept catering to adults, corporations and kids. By combining art and wine into a single concept, Pinot’s Palette now offers an inclusive, social activity for guests to enjoy with friends, family or work team members.
PIRTEK USA PIRTEK is the fluid transfer solutions leader in sales and service and the only franchise of its kind in the United States. With more than 30 years of experience in this field, PIRTEK boasts more than 400 Service & Supply Centers and a fleet of Mobile Service Vehicles in 23 countries. Powered by an industry-leading approach to sales and service and backed by a corporate center passionate about its franchisees and customers, PIRTEK offers unmatched service and logistics. This is a sales-driven, service-based business that
Remedy Intelligent Staffing Remedy Intelligent Staffing is a nationwide staffing organization with over 50 years of recruiting and selection expertise to match qualified candidates with employment opportunities where they will succeed. Our franchise brands, Remedy Intelligent Staffing and Westaff, place candidates in a variety of positions, primarily light industrial with a secondary niche of administrative/clerical. Our three core offerings include temporary, direct hire and temporary-to-hire staffing services.
Restoration1® Restoration1® is the fastest growing restoration franchise in the emergency restoration industry for mold, water, fire and smoke damage, handling jobs of all sizes across the nation for residential and commercial property’s. Our business is based on local and regional relationships with insurance adjusters, building inspectors, subcontractors and policy holders. It is always in high demand and not affected by economic trends because it is based on necessity, not discretionary spending. Our model is a powerful opportunity for the right
ServiceM8 Field service & franchise management software ServiceM8 is a field service management app which empowers small business to thrive. It’s a cloud-based Software for field-based contractors and home services businesses like electrical contractors, plumbers and pool care specialists. Field staff use the software via a native app for iPhone, iPad and Apple Watch. With powerful communication, job dispatch, estimating and invoicing capability, and real-time visibility on job status and staff location in the field, ServiceM8 helps businesses get work, complete work, and get paid faster.
Pinot’s Palette’s entertaining environment, expert guidance from trained local artists and exceptional customer experience creates strong word of mouth, community recognition and a loyal customer base. Pinot’s Palette looks for franchisee partners who love to entertain and values that fit comfortably within the Team Pinot culture. Not art experience required! Franchising since 2010 with more than 130 locations in 33 states, Pinot’s Palette is an established, awardwinning concept leading the paint and sip industry. Website: www.PinotsPalette.com/Franchise or Email: Franchise@pinotspalette.com
focuses on repairing and maintaining hydraulic- and pneumatic-powered machines. Although the brand might sound like an opportunity better suited for someone who can work a wrench, it’s a business well-matched for entrepreneurs who understand the value of building relationships and are prepared to capitalize on the opportunity to thrive wherever industrial equipment is used—and it is used virtually everywhere. For more information contact: Lu-Ann Senia, Executive Assistant Phone: 321.504.4422 Email: lsenia@pirtekusa.com Website: www.pirtekusa.com
The parent company, EmployBridge, with corporate headquarters in Atlanta, GA, operates more than 490 offices nationwide and is the 10th largest provider of staffing and workforce solutions in the world. With annual sales over $3.2 Billion, we employed over 460,000 associates on assignment at more than 19,900 companies throughout the USA. Contact: Chad Wright, Franchise Development Director Phone: 877-478-4033 Email: franchise@employbridge.com Website: www.remedyfranchise.com
candidates, as it involves no inventory, no brickand-mortar location and high-volume growth that continues through almost any economic climate. Our ethics, professionalism, quality and availability are carried out at each of our franchise locations. Our team is committed to giving franchisees the support system they need to succeed in these same areas. Restoration 1 Franchisees can reach full potential with our superior training, technical support and in-territory support. Contact: Gina Roberson Phone: 800-993-0803 Email: gina@restoration1.com Website: www.restoration1.com
ServiceM8 Franchise further extends the job management platform to empower field service franchises. Franchisees use the ServiceM8 app to manage and streamline their daily operations, while each franchisee account links back to the franchisor’s head-office account. This provides amazing network-wide visibility of operations and performance, and the ability to instill great business processes and professional brand representation across an entire franchise. Contact: Steve Olson, Business Development Manager North America Phone: (844) 688 2880 - USA Toll-free Email: steve.olson@servicem8.com Website: www.servicem8.com/us/franchise
Franchising USA
franchise & serv ices dir ecto ry
Page 61
franchise & serv ices dir ecto ry
Sports Clips Established in 1993 and franchised in 1995, Sport Clips is one of the nation’s leading franchises with more than 1,500 stores nationwide. Founder and CEO Gordon Logan is a pioneer of the unique sports-themed haircutting franchise, including the development of the Sport Clips All-Star haircutting systems, operating procedures, and marketing programs. It’s a great recession-resistant business that’s all cash, no receivables, and no haircare industry experience is necessary.
Qualified veterans who are interested in owning a Sport Clips are eligible for a 20 percent discount off of Sport Clips’ franchise fee of $59,500 through participation in the Veterans Transition Franchise Initiative, also known as VetFran, which was created in 1991 during the Gulf War. At Sport Clips, it’s good to be a guy but it’s great to be an owner! Visit sportclipsfranchise.com to learn more. For more information, contact Karen Young:
Sport Clips is ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises” and in the top 20 in the “Franchise 500.” It is also ranked by
Email: franchise.recruitment@sportclips.com Phone: (800) 872-4247 x. 1 Website: www.sportclipsfranchise.com
Sprout Financial
as we work from STATED information and your good personal credit history.
Sprout specifically created this financial program to help new & existing Franchise owners. We strive to ensure you have the working capital needed to promote a thriving business. NO collateral required, NO financials submitted
SUBWAY® When you own a Subway® sandwich shop, you’re part of the world’s largest Quick Serve Restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want. Subway® is the undisputed leader in fast, wholesome food. Our sandwiches are made to order right in front of the customer, precisely the way they want - using freshly baked breads, select sauces and a variety of delicious
Sunny Days In-Home Care Sunny Days In-Home Care is a leading provider of nonmedical, in-home personal care service for seniors and disabled adults.
Contact: Russell Hibbert Phone: 800.358.1052 Email: contact@sproutfin.com Website: www.sproutfin.com
toppings. When you join the Subway® family, you’ll get world-class support before you even make your first sandwich and well beyond. Our franchise support system features: training, product development, advertising, purchasing cooperative, field support and much more. Contact: Ralph Piselli, North American Franchise Sales Manager Phone: 203 877 4281 Email: Franchise@subway.com Website: www.subway.com
marketing, operation practices, market analysis, plus ongoing training.
Founded in 2011, the Pittsburgh-based franchise company is focused on providing high-quality assistance to those who aren’t able to care for themselves so they can continue to live a dignified and independent life.
In addition, Sunny Days also offers franchisees a contribution of $10,000 of their initial franchise fee toward grand-opening marketing efforts. As part of the rapidly growing senior care industry, Sunny Days stands apart from its competitors by offering one of the lowest startup costs and highest care fulfillment rates in the industry.
With an experienced development team that has nurtured and grown multiple locations over the years, Sunny Days extends that same high-quality assistance to its franchisees by offering assistance with startup,
Contact: John Bennett Phone: 724-260-5186 Email: info@sunnydaysinhomecare.com Website: http://sunnydaysfranchise.com
sweetFrog Premium Frozen Yogurt
and even birthday parties. At sweetFrog, we take pride in being a part of our community and we treat our guests like family.
sweetFrog Premium Frozen Yogurt is not only one of the most rapidly-expanding frozen yogurt concepts; we are one of the fastest growing franchises of any category in the nation!
In addition to offering the best in quality service to our communities, sweetFrog has a proprietary line of our very own yogurt which ranks well above the rest in taste tests across the globe. As the industry leader, our Research and Development team is constantly searching out and testing for the next great and most delicious flavor!
Voted the #1 frozen yogurt shop in the US in 2016 by The Daily Meal, sweetFrog continues to offer amazing franchise opportunities for all entrepreneurs. Our stores have become pillars in each community, hosting little league celebrations, school fundraisers,
Franchising USA
FORBES as a “Top Ten Best Franchise” to buy for its investment category.
Phone: 804-835-6761 Website: www.sweetfrog.com/franchise Email: shemar.pucel@sweetfrog.net Contact: Shemar Pucel
The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth. All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’. Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage
TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.
UFC GYM Mixed martial arts is the fastest growing sport in the world, and UFC is the leader of MMA. UFC GYM allows everyone to train like MMA athletes. Members can get in incredible, shape in a UFC Gym. Each class offered is an experience. Being the brand extension of UFC®, UFC GYM is the first to combine the world of mixed martial arts and fitness
Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.
• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com
Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company. Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas
together. UFC GYM’s TRAIN DIFFERENT® approach has developed a fun and energetic atmosphere where members can feel and see their fitness results. UFC GYM is not what you expect, and more than you can imagine. Contact: Jason Losco, Director of Franchise Development Phone: 714.668.0911 Email: Jason.Losco@ufcgym.com Website: www.ufcgymfranchise.com
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.
VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
franchising usa
Excellent for branding and recognition.
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Franchising USA
franchise & serv ices dir ecto ry
Page 63
LOCATION & LEADS SAME GREAT OPPORTUNITY
NOVEMBER 2 - 4 LOS ANGELES CONVENTION CENTER We may be in a new city this year but the opportunity to expand your franchise is as great as it’s ever been. Join over 200 FRANCHISE BRANDS from over 75 INDUSTRIES for 3 days of meeting and interacting with THOUSANDS OF TOP QUALIFIED LEADS.
RESERVE YOUR BOOTH! EMAIL exhibit@mfvexpo.com SPONSORED BY
FranchiseExpoWest.com Franchising USA
#ExpoWest2017