Mar/Apr 2019 BUSINESS FRANCHISE Australia and New Zealand by CGB Publishing

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m a g a z i n e

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f r a n c h i s e e s VOL 13 ISSUE 03 mar/apr 2019

AUSTRALIA and NEW ZEALAND

A Strong Blend-

Zarraffa’s Coffee don’t pay the price

for not getting the right advice

news media 101 for franchisees special feature

$6.95 (AUD), $7.95 (nz) inc. gst.

FINANCIAL & legal ADVICE

FRANCHISES IN YOUR PRICE RANGE LATEST NEWS

franchise directory

Say hello to Snap We’ve been printing since 1899 •

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Be the

LEADER OF YOUR OWN SUCCESS Welcome to a world of opportunity, brought to you by 7-Eleven, the brand that’s world famous. A 7-Eleven franchise is a partnership in success. When you buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, one that provides more support than most other franchise networks.

BENEFITS OF BEING A 7-ELEVEN FRANCHISEE Our stores are open 24/7, so we’re with you 24 hours a day, supporting you in every part of your operation. From setup, to training, to marketing, and even to book-keeping, we’ll help you turn your new business into a solid investment. We set up shop for you and give you

full training

We take payroll admin off your hands

and help with the book-keeping

We deal with suppliers to get you the

best products

We manage the fuel

Financials

Contact Details

An initial investment of between $400,000 and $1,000,000 + is what is required to become a 7-Eleven Franchisee, so it’s certainly a big decision to make.

Franchise Development Managers

The 7-Eleven franchised business model is one with a difference, because we tie our financial success to the success of our Franchisees. 7-Eleven shares in the profits, so it’s in our interest to ensure that we continually work with you to meet the needs of your customers to grow sales, and to grow profits. Our gross profit split is determined progressively, and there are other shared income stream profits, such as commissions.

We have brands you won’t ﬁnd anywhere

Brett Reading Queensland

E-Mail: bzr@7eleven.com.au Mobile: 0407 877 674 Peter O’Hara Victoria / Western Australia

E-Mail: pwo@7eleven.com.au Mobile: 0408 175 534 Shayne Boogaard New South Wales

E-Mail: szh@7eleven.com.au Mobile: 0418 136 156

else

We provide advertising and promotional

support

START YOUR SUCCESS STORY TODAY www.7elevenfranchise.com.au

FRANCHISING

Finance your Equipment & Fitout with Franchise Finance Australia Finance Australia can get you the equipment you need for your franchise today. What Can We Fund? - New Store Fitouts - Store Refurbishments - Business Re-sales - Equipment Purchases - Vehicles, Trailers & Vehicle Fitouts - National Equipment Roll-outs

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b us i n ess f r anc h i s e m ag az i n e aust r a l i a an d n e w z e a l an d

AUSTRALIA and NEW ZEAL AND

AUSTR ALIA and NEW ZEAL AND

From the

BUSINESS FRANCHISE

Publisher

AUSTRALIA and new zealand VOLUME 13 ISSUE 3, mar/april 2019 president: Colin Bradbury. colin@cgbpublishing.com publisher: Vikki Bradbury. vikki@cgbpublishing.com EDITOR: editor@cgbpublishing.com.au SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au PRODUCTION: Mallory Anderson. production@cgbpublishing.com.au ACCOUNTS: accounts@cgbpublishing.com.au GRAPHIC DESIGN: Jejak Graphics - Michelle Quinn jejak@bigpond.com COVER IMAGE: ZARRAFFA’S COFFEE

Thanks for picking up the latest copy of Business Franchise magazine. Please enjoy our cover story from Zarraffa’s Coffee, and our feature cover story from Snap-On Tools. Both franchise systems are fantastic examples of the very best that the Australian and New Zealand franchising sectors have to offer. The purpose of Business Franchise magazine is to help as many franchisees as possible find the business opportunity of their dreams, by offering the best expert advice in the sector, and showcasing the many fantastic franchise systems available in Australia and New Zealand. Enjoy reading through the expert advice articles and feature editorial which this issue is ‘Franchises in Your Price Range’. Packed full of tips and advice for anyone determining whether or not a franchise is right for them. As always, there is a great selection of articles throughout this issue from leading franchising experts including bankers, lawyers, accountants and consultants. Plus, franchise news and updates from the Franchise Council of Australia. The Franchising & Business Opportunities Expo is once again being held in the heart of Sydney this month, at the ICC Sydney, following its successful return in 2018. It is the first of three shows being held throughout 2019, aiming to connect franchisors with interested potential franchisees.

www.businessfranchiseaustralia.com.au

Business Franchise readers can receive FREE tickets to each of the Franchising & Business Opportunities Expo’s, being held in Sydney, Brisbane and Melbourne.

or www.isubscribe.com.au

Simply go to www.franchisingexpo.com.au and enter BFM when purchasing your tickets.

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After downloading your FREE ticket, why not come along to the Business Franchise stand at the Franchising Expo in Sydney and say hello!

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PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz

As usual, enjoy the read. Vikki Bradbury Publisher

SUPPLIER FORUM

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 5

contents

march/april 2019 On the Cover

Cover Story: A Strong Blend - Zarraffa’s Coffee

Don’t Pay the Price for Not Getting the Right Advice

42 News Media 101 for Franchisees 54 Feature Article: Franchises in Your Price Range

In Every Issue

Announcements from the Industry

Franchise Council of Australia

What’s New! Don’t Pay the Price for Not Getting the Right Advice

54 Feature Article: Franchises in Your Price Range 84 Hot Topics: Behind the Headlines Jason Gehrke, Franchise Advisory Centre 86 Professional Services Listings

88 Listings 91 A-Z Directory

Snap Shot 40 An Exciting Opportunity with DeckSeal!

Franchising Community 18

Using Franchising to Accelerate Regional Growth

Focus Feature

76 National Franchise Insurance Brokers (NFIB)

also in this issue: 7-Eleven...................................................................... 3, 91 Appliance Tagging Services. ...............................91

Profiles 22 Laser Clinics Australia: Best in the West

BK’s Takeaway.............................................................91 Ecomist............................................................................ 92 Fasta Pasta.................................................................... 92 FC Business Solutions............................................ 17

Hog’s Australia’s Steakhouse: Celebrating 30 Years!

Luxaflex® Window Fashions: Providing World Class Service

46 Carpet Call and Solomans Flooring: Exciting Opportunities

Franchise Finance Australia. .................................. 4 Franglobal. ......................................................................70 Gecko Sports............................................................... 93 Harmoniq........................................................................ 86

Battery World: Coming of Age for the Batteryologists

Clark Rubber: The Clark Rubber Commitment

Dollar Curtains + Blinds: Find Your Success with Dollar Curtains + Blinds

Franchising Expo: Find New Beginnings at the Franchising Expo

InXpress. ......................................................................... 93 IP Partnership.............................................................. 86 Jejak Graphics. ............................................................87 Jim’s Pool Care........................................................... 93 Just Cuts Australia.................................................... 93 Just Cuts New Zealand......................................... 94

Expert Advice 24 Identifying and Overcoming Barriers to Growth Brian Keen | Franchise Simply 30

The Types of Stories that Boost Customer Loyalty Mike Adams | Author of Seven Stories Every Salesperson Must Tell

Kwik Kopy. ..............................................................41, 94 Legal Vision................................................................... 86 Listen To Your Body................................................. 94 Lock & Roll........................................................94, OBC Magnetite Windows. ................................................ 95 Marsh & Maher Richmond Bennison Lawyers........................................................................... 86

Work Health and Safety Obligations: Scarlet Reid | McCullough Robertson Lawyers

Mobile Skips................................................................. 95 Nanoshield..................................................................... 95

36 Why Human Communication is Key Dougal Jackson & Jen Jackson | Jaxzyn 42

Nirvana Beauty Laser Clinics............................. 95 RYCO 24.7..................................................................... 96

News Media 101 for Franchisees Pete Burdon | Franchise Media Training

Safety Navigator................................................. 39, 96 Shop Insurance. ..........................................................27

How Do I Find a Great Site?

Research Research Research

Peter Buckingham | Spectrum Analysis

Snap Printing...................................................... IFC, 96 Spray Pave Australia................................................ 96

David Banfield | The Interface Financial Group

The Lott. .................................................................. 45, 97 Theobroma Chocolate Lounge..........................97 Thermawood.................................................................97 Top Snap..............................................................IBC, 97

what’snew! Red Rooster Appoints New Director of Marketing

Red Rooster has today announced that ASHLEY HUGHES has been appointed the new Director of Marketing for the brand. Hughes, previously Group Marketing Manager at KFC Australia brings a wealth of knowledge and experience to Red Rooster as it continues its transformation into Australia’s number one chicken QSR. “I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand. The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential.” Hughes has stated. Prior to starting at Red Rooster, Hughes spent over 6 years at KFC Australia in various marketing roles including Marketing Manager Brand Reputation and Group Marketing Manager. Ashley played a leading role in the marketing and development of the individual meals and value categories. He worked on numerous notable campaigns and launches including the ‘Shut Up And Take My Money’ value campaign, the launch of Flatbread Sliders, the renovation of the Twister Range and the popular Zinger Smiths Crisps. The research analyst started his career in finance in the UK then moved to Australia and into the alcohol industry. First employed as a corporate strategy analyst for premium drinks company Diageo, Ashley later took on the roles of Brand Manager for well known spirits Johnnie Walker and Smirnoff Vodka. Hughes also spent a short time also working for Bacardi as Marketing Manager for white spirits before venturing into the world of chicken.

ALP to introduce fines up to $10m for unfair contract terms The Australian Labor Party (ALP) has announced that it will introduce fines of up to $10 million for businesses that impose unfair contract terms on other small businesses, according to a media report. The move will likely impact franchisors should the ALP win government at the next federal election, due later this year, and is already supported by the Australian Competition and Consumer Commission (ACCC) which has called for fines to discourage large organisations from using unfair contract terms in their legal agreements. Currently, unfair contract terms can be struck down, or potentially void an entire contract following court action, however the ACCC argues this not enough of a disincentive for unfair contract terms to still appear in agreements. The commitment is likely to please small-business advocates and the ACCC, which have been calling for stronger unfair-contract-terms legislation (UCT), amid concern the current regulation lacks teeth. In making unfair contract terms illegal, Labor says it will introduce fines of up to $10 million for offences, which will for the first time introduce civil pecuniary penalties for large businesses.

Hughes has spent time living in several countries including Japan, Australia, England and New Zealand where he did the majority of his schooling. He holds a Bachelor of Commerce, Marketing (Marketing and Japanese) from the University of Auckland.

UCT legislation was introduced in 2016, but it has been criticised since because while big businesses found to have unfair terms in their contracts with SMEs can have those contracts voided by a court, there are no penalties.

When not being a marketer, Hughes is dad to four kids and lives in suburban Sydney where he is currently concentrating on building a backyard pool.

In contrast, the coalition has only committed to a review of UCT law, although it did pass reforms to improve ASIC and the ACCC’s investigative powers in October last year.

www.redrooster.com.au

www.franchiseadvice.com.au

8 Business Franchise Australia and New Zealand

Coaching Zone Launches in Australia Australia’s newest group personal training specialists, Coaching Zone are here to mix things up, combining tailored group personal training with nutrition and support to help people reach their goals. This fresh approach to fitness was first conceived in 2016 when Coaching Zone set out to expand an already booming fitness network, known as Genesis Health and Fitness, by introducing a group personal training product that puts the member first and provides a level of care and coaching that cannot be found at your average fitness location. Fast forward to 2019 and Coaching Zone studios are popping up around the country after launching their first franchise in 2018, the success of which was backed by the brand’s founder, Belgravia Health and Fitness - a company with a national portfolio of brands and 20 years’ industry experience. The Coaching Zone Network is searching for personal trainers who are ready to go out on their own, or fitness fanatics who are passionate about the industry and ready to take the reins - if this sounds like you, it could be the perfect match!

from $220,000. The goal for the next six months? Coaching Zone would like to open 14 new studios around the country. The team is determined to find quality franchisees who can represent the brand and assist the group in their future growth.

The investment level to join the Coaching Zone Network will start

Head to www.coachingzone.com.au for more information.

LARGEST QUEST APARTMENT HOTEL OPENS IN MELBOURNE’S DOCKLANDS and corporate travellers in the area,” Mr Ward said. Quest NewQuay is the network’s thirteenth property in the City of Melbourne and features studio and one, two and threebedroom apartments with fully-equipped kitchenettes, laundry facilities and a private balcony. The property also features a business centre, conference facilities, gymnasium, secure parking and a rooftop alfresco BBQ and entertainment area.

Quest Apartment Hotels reached a major milestone this week with the launch of Quest NewQuay in Melbourne’s Docklands, the network’s largest property. Quest Apartment Hotels General Manager – Growth said “Quest NewQuay is the network’s largest apartment hotel featuring 221 serviced apartments. Situated in the heart of Melbourne’s Docklands, the property is located within walking distance of Victoria Harbour and Melbourne’s CBD. We have worked closely with our development

partner MAB Corporation and the Victorian Government to ensure that our guests enjoy a premium home-away from home experience in the heart of Melbourne’s Docklands,” Mr Shields said. “The Docklands has now matured, evidenced by the fact that the area is home to 11,000 people and 60,000 workers. It also attracts millions of visitors each year and is home to some of Australia’s largest domestic and international headquarters, so Quest NewQuay is well positioned to service visitors

The apartment hotel is situated within walking distance of Marvel Stadium, The District Docklands and Melbourne’s free tram zone. Quest NewQuay is 20 minutes from Melbourne Airport, which caters well to business travellers in need of a direct route to and from the city. Purchased in 2016, the property is owned by Ascott-Qatar Investment Authority’s joint venture. Quest NewQuay is one of 9 new property openings across Australia, New Zealand and the UK in the next two years, including St Kilda Road (VIC), South Perth Foreshore, Burwood East and Joondalup (WA); Orange; Taurangxa Central, on Tuam and Mount Eden (NZ) and Liverpool (UK). For more information go to www.questnewquay.com.au

Business Franchise Australia and New Zealand 9

what’snew! AccorHotels 2018 Pacific Franchise Hotels Awards

advanced the tourism industry in their region. The award was presented by Chairman and CEO of AccorHotels Asia Pacific, Michael Issenberg and bestowed to Ray Stone of Voyages Ayers Rock Resort. Over 35 years Ray has carved out a successful career and has made an enormous contribution to Australia’s most iconic tourism destination. Following a record-breaking year for conferencing, guest experience and loyalty results, Novotel Sydney Brighton Beach took home the Hotel of the Year crown. A proud Yajai (Jig) Petchsong of The Sebel Melbourne Docklands won the Rising Star Award, which recognises a superstar who has displayed a high performance and personal growth with potential to be a future leader in the hotel industry. Service to the Community recognises the hotel, which is heavily ingrained in the local community and recognises that community relationships assist to build a sustainable business, this award was won by Novotel Wollongong Northbeach.

The AccorHotels Pacific Franchise Awards were held at Pullman Melbourne on the Park on Wednesday 23 January as part of the Group’s annual franchise conference attended by over 100 franchisees. AccorHotels is delighted to announce the 12 winners of the AccorHotels Pacific Franchise Awards for 2018, which recognise outstanding performance and achievements of the group’s

franchise hotels. The awards were presented by Olympic medallist, sports presenter and CEO of AFL’s Women’s League, Nicole Livingstone alongside AccorHotels executives. The inaugural Service to the Industry, a new award category for an individual or team who have shown consistent and outstanding leadership and vision that not only contributes to the success of their business but has also

In 2018, AccorHotels welcomed seven new properties to its franchise family including The Sebel Brisbane Margate Beach, The Sebel West Perth Aire Apartments, The Sebel Melbourne Malvern, The Sebel Auckland Manukau, The Mitchelton Nagambie MGallery by Sofitel, Mercure Albury and The Lost Camel Hotel, a member of Mercure. www.accorhotels.com

Starbucks founder considers bid for U.S. president in 2020 United States media outlets are speculating that the founder and former CEO of international coffee chain Starbucks, Howard Schultz, will contest the 2020 presidential election as an independent candidate. Schultz has been a vocal critic of current President Donald Trump, although senior Democrats fear that such a move will split the nonRepublican vote and “all but guarantee” Trump’s return to office. Reportedly worth more than $3 billion, Mr Schultz, 65, ran the Starbucks coffee chain for almost 25 years. He took it from a single store in Seattle to a global coffee bean behemoth. Last year, he stepped down from Starbucks and is about to embark on a book tour of his memoir. Mr Shultz has made no secret of a possible punt for the top job. When he stepped down from Starbucks, he told the New York Times: “For some time now, I have been deeply concerned about our country — the growing division at home and our standing in the world.” www.franchiseadvice.com.au

10 Business Franchise Australia and New Zealand

Sydneysiders can head down to Bondi Pavilion Forecourt on Friday 25 January from 2pm to get their hands on a free mini gelato cone or Gelatissimo beach ball. Made with Bundaberg Ginger Beer poured straight from the bottle, each mini cone has a slight fizz and the familiar tang of Ginger Beer, guaranteed to add zest to beach-goers’ afternoons. The fair dinkum summer flavour has been designed to be the perfect refreshment for an afternoon BBQ or day at the beach, so the team are embracing just that in Bondi for the afternoon. The Gelatissimo truck will be arriving, freezer stocked, and unpacking the archetypal backyard scene, complete with shaded lounge chairs, eskies, a BBQ, and of course, a backyard cricket set.

Gelatissimo has released a Bundaberg Ginger Beer gelato! True-blue Aussies unite. Gelatissimo has released a Bundaberg Ginger Beer gelato! Gelatissimo has partnered with beloved Aussie brand, Bundaberg Brewed Drinks to create a refreshing flavour that encapsulates the Aussie summer. The Bundaberg Ginger Beer Gelato

is a limited edition thirst-quenching gelato made with Australia’s favourite craft brewed Ginger Beer and is available in all stores now. To celebrate the partnership, Gelatissimo will be kicking off the long weekend with everyone’s favourite festivity, free gelato.

“We wanted to partner with another classic Aussie brand to provide the ultimate refreshment for people during summer,” says Gelatissimo CEO, Filipe Barbosa. “We love creating innovative and fun new flavours so we’re so excited to release a gelato that is unique, quintessentially Aussie and, of course, delicious.” For those who can’t make it, the refreshing flavour will be available in all 46 stores across Australia for a limited time only, while stocks last. www.gelatissimo.com.au

SUBWAY® Delivery Launches with Uber Eats Subway has today announced a national strategic partnership with Uber Eats, to offer delivery from more than 700 restaurants across selected Australian cities. Subway® Australia and New Zealand’s Director of Marketing, Kate Brody said the agreement would allow Subway® restaurants to tap into the rapidly-growing delivery market in Australia, at breakfast, lunch, dinner and anytime in between. “Subway fans will now have access to delivery of their favourite sandwiches, cookies, wraps and salads through the Uber Eats app –in selected Australian cities,” Ms Brody said. “Subway now delivers to your door or office with just a few taps on your smartphone with the Uber Eats app.” To celebrate the launch of Subway® delivery with the Uber Eats app, Uber Eats is offering a $10 promotion to new users of the Uber Eats app who place their first order with Subway. To redeem, enter the promo code 10SUBWAY on the Uber Eats app and place your first order with Subway on or before 30 June 2019.

Delivery was just one of several big changes underway with the Subway® brand, according to Ms Brody, following the official launch of 19 new ingredients on the Subway® menu last month.

For more information about the fresh new Subway® menu, visit www.subway.com.au, or for information about Subway’s commitment to Australian farmers and fresh produce, visit www.subwayisfresh.com.

Business Franchise Australia and New Zealand 11

c ov er sto ry: Z a r r affa’s C off ee

A Strong Blend-

Zarraffa’s Coffee

What started as a love affair with coffee over two decades ago, has evolved into one of Australia’s most successful coffee franchise chains for Zarraffa’s Coffee. Zarraffa’s Coffee, established in 1996, was originally a roasting house operating from the backstreets of Southport on the Gold Coast. Back then, customers would come in for their daily coffee and enjoy a fresh brew perched on a hessian bag full of green coffee beans yet to be roasted by founder and Managing Director, Kenton Campbell. Kenton’s dream was for Zarraffa’s Coffee to become Australia’s premium coffee provider, knocking the competition out of the water with an exceptional product and service guarantee.

A Perfect Cup of Coffee, Every Time After much research into the Australian coffee market, American ex-pat Kenton singled out the Gold Coast as the perfect base of operations, where he met his wife, started a

family and, in true Aussie style, ‘gave it a go’. From one store, Kenton has grown the privately-owned company into a franchise operation that is synonymous with quality coffee and in late 2012, took the brand bicoastal to the coffee-loving region of Western Australia. ‘An individual perfect cup of coffee - every time’ is the company’s mantra, mission and customer expectation and the business is built on a strong franchise system and foundation of franchise and barista training.

Zarraffa’s Coffee Founder and Managing Director, Kenton Campbell

“It’s been an incredible journey to date,” said Mr Campbell. “And nothing has impressed me more than Australia’s love of coffee. It’s a very exciting time to be in this industry and Zarraffa’s is poised to continue its steady growth of stores with the right franchisee partners.” The company’s first major expansion outside of Queensland was over 6 years ago, when Zarraffa’s acquired five locations in suburban Perth and Kalgoorlie in Western Australia, and today has close to 90 stores across Queensland, northern NSW and WA.

Impressive Growth

The predominantly franchised stores are made up of traditional sites located in shopping centres and strip mall locations as well as many covenient drive-thru store locations.

Entering its second decade of retailing this year, in one of the world’s most competitive industries, Zarraffa’s has led the way in the introduction of hand-crafted, specialty coffee and is a pioneer of drive thru beverages in Australia.

“Our key markets include the Gold Coast, Brisbane, Western Australia and regional Queensland including Toowoomba, Bundaberg, Sunshine Coast, Hervey Bay, Rockhampton, Townsville and Cairns. And we’re ready for more.”

12 Business Franchise Australia and New Zealand

d l

“The predominantly franchised stores are made up of traditional sites located in shopping centres and strip mall locations as well as many covenient drive-thru store locations.”

NEW HORIZONS In another bold expansion move by the company, Zarraffa’s Coffee signed its firstever, landmark Area Developer deal for the state of New South Wales in late 2017. The brand had long been assessing plans for nationwide expansion in Australia and introduced a pathway forward that is delivering on the business’s core brand strengths and promise to consumers, while allowing the company to expand more rapidly than ever before. “We have been trading in Queensland since 1996, growing steadily over time and always looking at ways that we could grow responsibly and concertedly in southern markets, delivering new franchise opportunities to meet demand.” Mr Campbell said the Area Developer concept is not a Master Franchisor but rather acts as an extension of head office and primarily identifies new sites, recruits, trains and provides ongoing support to new franchisees. The perfect Area Developer candidates presented themselves from within the company, in the form of multi-franchise owners and veteran retailers – Ben Old and Dion Scholz. Co-owners of three Zarraffa’s stores on the Gold Coast, Mr Old and Mr Scholz have over thirty years of combined franchising experience, having run over forty of their own locations, across four different franchise systems.

“Having both opened and operated the fastpaced drive thru store model we know this kind of crucial, hard-won frontline experience is invaluable and essential for new franchisees when setting up Zarraffa’s stores,” said Mr Campbell.

JOIN THE HERD Zarraffa’s has fostered many multi-store franchisee operators, who are looking to continually reinvest in the brand. “That has probably been the best indication of how we are faring in the competitive franchise landscape; the fact that so many of our franchisees are long term and who are now employing their kids in the business, with a number taking on two, three or more stores.” The company offers a full start-up training

program at its new national base of operations – a 5.4-hectare site, located midway between the Gold Coast and Brisbane that also houses the award-winning roastery. “We often refer to ourselves as a training business,” explains Mr Campbell. “We cover practical training, marketing, management and accounting and the business provides comprehensive operations manuals, as well as full support from the franchise management team.” “We ensure you have the tools of the trade and know-how to effectively run your business.” For more information on a Zarraffa’s Coffee franchise and available opportunities head to the website www.zarraffas.com

New and resale

opportunities are available in the following areas:

QLD: Deception Bay Drive Thru Yamanto Drive Thru Carseldine Ferry Road Drive Thru Rockhampton Drive Thru Areas of interest: Stafford Yeerongpilly

NSW: Bankstown Drive Thru Areas of interest: Heatherbrae Erina Gosford Orange Bathurst Penrith Maitland Tamworth

WA: Canning Vale Drive Thru Kalgoorlie Drive Thru Currambine Drive Thru Areas of Interest: Banksia Grove Cannington Success Welshpool Byford Madeley

Business Franchise Australia and New Zealand 13

f r anc h i s e co u nc i l of aust r a l i a

Don’t pay the price for not getting the right advice

“The business insights, support and systems the franchise model ordinarily brings adds enormously to the prospects of success for the local, often family-owned franchise business.” Mary Aldred | CEO | Franchise Council of Australia

14 Business Franchise Australia and New Zealand

Becoming a franchisee is an exciting decision. It’s the realisation of your dream to own your own business and become your own boss – all with the support of your franchisor behind you. And while becoming a successful franchisee is in part about putting your heart and soul into the business, it’s also about making sensible and considered decisions and ensuring that from the outset you do your research, understand the risks and get the right professional advice to build a profitable business. The commitment to become a franchisee is not a consideration to be taken lightly. There are no guarantees of success in any form of small business, and even though franchising is by far the most successful form of small business, it is still a business venture with the many of the same risks inherent to any other business venture. That risk must be fully understood and appreciated. So, before you make the leap to become a franchisee, ask yourself: can I afford the risk? Or better yet: ask a professional.

business together), can you really afford to buy a franchise? The cost of engaging a lawyer to review your franchise agreement or using an accountant or business consultant to help you assess the financial viability of the business must be factored into your decision to buy a franchised business. Consider this for a moment. You’re about to fulfil that other great Australian dream of owning your own home. But there’s a lot at stake, so while you admire the crisp finishes to the new paintwork and just love those shiny kitchen appliances, you still want to check that the foundations are solid and there are no termites in the framework. So, you hire a building inspector, and if they give you the thumbs up, you engage a mortgage broker to make sure you get the best loan deal possible and a solicitor or conveyancer to handle the complex process of sale. You do all this because these people are experts at what they do and so that you can rest easy knowing you’ve taken all reasonable and sensible steps to protect your financial future. Buying a franchise business is no different.

The value of professional advice

It is true that franchising provides small business owners with a three times greater likelihood of running a successful small business compared to the survival rates for a standalone small business.

If you can’t afford to engage experts to advise you on the viability of the franchise business and terms of the franchise agreement (the contract which joins you and the franchisor in

The business insights, support and systems the franchise model ordinarily brings adds enormously to the prospects of success for the local, often family-owned franchise business.

But it is also true that buying a franchised business does not provide a guarantee of success. Just as when you are buying a house, it’s important that you do your due diligence and understand the franchise system you are considering becoming a part of. And just like when you are buying a house, there are experts such as accountants, lawyers and business consultants who can assist you to ensure the business you are buying hasn’t been built of straw. There are no shortcuts and no excuses for not thoroughly investigating the franchise system you are looking at buying into, or for not seeking expert advice before signing any contracts or your franchise agreement. It is unfortunate that, when the FCA does receive phone calls from franchisees who are in dispute with their franchisor – and it should be noted that, in 2016, the proportion of franchisees in dispute with their franchisor across the sector was estimated at just 1.8 per cent – a common theme is a lack of due diligence or a failure to seek appropriate professional advice before entering into a franchise agreement.

What does due diligence look like? Put simply, due diligence is the process of researching, asking questions and finding out all the information you can about franchising and the franchise system you are considering becoming a part of. The Franchise Council of Australia’s website provides useful resources to help get you started on your franchising journey, including questions you should ask yourself about your readiness and suitability to become a franchisee and questions you should ask of a particular franchised business in relation to its own activities, and also to help make an assessment of the prospects for the overall industry or trade of which it forms a part. Read more at www.franchise.org.au/buying-afranchise or www.franchise.org.au/franchiseefaqs It’s also worth noting here that Australian franchising is governed by the Franchising

“Put simply, due diligence is the process of researching, asking questions and finding out all the information you can about franchising and the franchise system you are considering becoming a part of.”

Business Franchise Australia and New Zealand 15

f r anc h i s e co u nc i l of aust r a l i a

Code of Conduct, which provides for disclosure of key information about the franchise system by franchisors to prospective franchisees. The disclosure document will contain, amongst other things, the current financial details of the franchise system, contact details of current and former franchisees and the costs to start operating the franchised business and other payments or fees that franchisees may be required to make. This is vital information when making your decision to purchase a franchise business, so read the disclosure document carefully and ensure that you get your accountant’s feedback on the financial details. If there are any red flags here, your accountant is trained to find them and alert you to any potential issues. Take this opportunity too to get in touch with both current and former franchisees to gain an understanding of what it’s really like to be part of the franchise system. Don’t be afraid to ask the hard questions – it’s your potential livelihood and financial future on the line. If the disclosure and due diligence process start to ring alarm bells for you, take a step back and reassess whether this is the franchise opportunity for you. Don’t feel pressured to make a decision or sign a franchise agreement if you are not completely comfortable with

“The Franchise Council of Australia’s website provides useful resources to help get you started on your franchising journey, including questions you should ask yourself about your readiness and suitability to become a franchisee.” the business, or the terms of the franchise agreement. Under the Franchising Code of Conduct, a franchisor is required to advise a prospective franchisee to seek independent legal, accounting or business advice before entering into the franchise agreement. A specialised franchise lawyer will understand the franchise agreement, and know the key issues to look out for. Use this expertise – it’s far better to find out that the terms of the franchise agreement aren’t agreeable to you before you sign it than after you’ve committed to becoming a franchisee. And if you do have doubts after signing a franchise agreement, remember that there is a seven-day cooling off period after you sign. However, it’s worth noting that depending on the terms of your franchise agreement, there may be substantial monetary penalties for doing so.

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No shortcuts, no excuses Franchising is unparalleled in its opportunity to provide everyday Australians with the opportunity to become successful small business owners. In addition, the protections offered by the Franchising Code of Conduct are designed to ensure this is a robust and successful way of doing business. But owning any small business – including a franchised business – comes with a degree of risk. There are no shortcuts and no excuses for not understanding that risk. In franchising, that means doing your due diligence on your prospective franchisor and engaging expert financial, legal and business advisors to ensure that, if you do become a franchisee, you’re in the best position to make your franchised business a success. www.franchise.org.au

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Business Franchise Australia and New Zealand 17

f r anc h i s i n g co m m u n i ty

Using franchising to accelerate regional growth Fostering a strong and diverse small business sector is a significant component of a sustainable local economic development strategy. For many Australian regional centres, however, years of slowing commercial investment have resulted in a shortfall in the range of retail and small business services and entrepreneurial opportunities that are significant drivers of wealth creation. One region seeking to reverse this trend is the Greater Hamilton region, in Western Victoria, which is broadening its strategy of regional revitalization by targeting franchises as an efficient, innovative tool to address service and small business ownership gaps, as well as create a more diverse business mix. Encouraged by extensive research and analysis of the impacts of franchised businesses and the identified market gaps and opportunities in Hamilton, the city is actively seeking new franchised businesses to set up in town. “The franchise business model presents a range of locational options from traditional

main street storefronts to mobile and homebased businesses. Additionally, franchise businesses provide an organisational system and corporate support that lowers barriers to entry,” according to Hugh Koch, Manager Economic Development and Tourism, Southern Grampians Shire Council. “Reducing these traditional obstacles may greatly enhance opportunities for many first time entrepreneurs who traditionally lack adequate resources, access to capital, and extensive industry experience.” “Franchises offer the brand recognition, efficiency and economies of scale advantages of a chain store while retaining some of the local economy and entrepreneurial benefits that are hallmarks of independent small businesses,” says Hugh Koch. Greater Hamilton expects multiple benefits if it can encourage new franchise networks to set up in the region. Not only will there be an influx of new investment, but franchisee and employment opportunities can be created and the Greater Hamilton region can be used as a base for further expansion into neighbouring areas. Hamilton sits in the middle of three major

18 Business Franchise Australia and New Zealand

centres, Warrnambool, Horsham and Portland, and conveniently close to the cities of Ballarat and Geelong, with Mount Gambier and the Limestone Coast Region of South Eastern South Australia also having an impact on the Greater Hamilton regional economy. It is also close to the burgeoning Grampians tourism area and 90 minutes from the Great Ocean Road. The Greater Hamilton region promoted its business opportunities to franchisors and franchisees at the Franchise Council of Australia’s National Convention in Melbourne in October and is set to launch other targeted initiatives in 2019. The Council’s Economic Development and Tourism Unit has produced a detailed information kit to assist franchise systems evaluate the opportunities in the Greater Hamilton region. The Greater Hamilton regional presence at the NFC was a fantastic introduction to the industry and a surprise to many attendees, with Hamilton receiving positive feedback for their proactive approach to generating business growth for the region. Many attendees were unaware that Hamilton has an immediate catchment of 24,000 people with 180,000 people residing within 2 hours from Hamilton. And business growth was

“Encouraged by extensive research of market gaps and opportunities in Hamilton, the city is actively seeking new franchised businesses to set up in town.”

the focus with no less than 12 franchises expressing interest in business development into Hamilton. Having the support of a positive and active local Council to assist in the facilitation of a new business establishment was considered a hurdle crossed off the list for many of the franchises the team from Greater Hamilton spoke to. The central geographical location for a franchise territory, projected population growth of the region and the stable regional spend that is demonstrating an upward trend, were significant considerations for the franchisers as well. Franchises also noted that when you see a local council investing in infrastructure for its CBD like Hamilton currently is, then this is a sure sign of growth throughout the region. In a consistent rainfall area, fortunate not to be experiencing drought conditions, and with agricultural commodity prices doing well over the last few years, the region is prospering. Since the National Franchising Convention in Melbourne, the Council team and a number of franchises are currently in discussions aligning potential franchisees with franchisors. Other

“Our objective is to provide an environment that is positive for development and investment opportunities and encourages employment and business growth” says Mayor, Cr Mary-Ann Brown.”

franchisors are redesigning their geographical territories or examining their business model to adjust to a smaller catchment. Franchise Council of Australia CEO Mary Aldred says the FCA is delighted to be assisting Hamilton. Through her own strong regional background, Mary knows how much franchised businesses contribute to rural and regional Australia. “It is not just the economic benefit, but the social and community impact. Often you will find franchisees passing on the knowledge they have gained through their training and support to other local businesses. Healthy businesses create healthy communities,” says Mary Aldred. “Areas such as the Greater Hamilton region need to stimulate economic growth to increase

their population and an investment attraction strategy that focuses on attracting new franchises to the area is a vital action,” says SGSC Mayor, CR Mary-Ann Brown. SGSC’s Hugh Koch says “There are already several well-known franchise retailers operating successfully in Hamilton. So, we felt there was an opportunity to actively seek new franchises to come here to fill the gaps. Our Economic Development Officer will assist in matching franchisors with franchisees locally.” In line with these strategies, Greater Hamilton has invested extensively in revitalising the CBD, with two projects in particular leading the way. The Cox Street development, which lends itself to a bulky goods style retail centre, is currently at detailed design and construct. In

Business Franchise Australia and New Zealand 19

f r anc h i s e co m m u n i ty

To obtain a better understanding of resident and visitor spend, SGSC subscribed to Spendmapp which reviews regional expenditure activity in and outside the selected region by analysing bank EFTPOS data to capture virtually all economic activity within a region (above). Key data captured in the 12 months Sept 2017 to Aug 2018 showed: Total local expenditure Local spend by visitors Local spend by residents Escape spend by residents

$304.4m $117.4m $187m $100.9m

Escape expenditure refers to EFTPOS transactions made by cardholders outside of their municipality of residence. Clawing back Escape expenditure can create local business opportunities. Professional services and specialised and luxury goods rated highly as online Escape spend categories for local residents. Dining and entertainment, as well as transport, followed by specialised food retailing rated as high spending categories for visitors to the region.

20 Business Franchise Australia and New Zealand

â&#x20AC;&#x153;The Greater Hamilton region expects multiple benefits if it can convince new franchise networks to set up in the region.â&#x20AC;?

Hamilton’s Retail Strategy has nine key objectives 1 Work with investors to fill identified gaps in the retail mix and to improve the draw of existing centres 2 Work with investors to improve services to visitors 3 Work with stakeholders to improve the physical attractiveness of centres 4 Work with stakeholders to reduce the adverse impact of vacant space in key centres 5 Work with land-holders to ensure sufficient well-located property is available for key activities in centres 6 Dedicate resources to place management 7 Support traders’ organisations in individual centres 8 Support Shire-wide retail business promotion and development 9 Ensure that the retail and activity centre policies are clear in Council’s land-use plan

addition, the CBD Revitalisation of Melville Oval and Lonsdale Street is currently in its master planning phase. In addition, a Council-led proposal to develop 23 industrial sites as a serviced industrial / business park to cater for local demand in the commercial property market is also in the initial stages of construction. A recent report (Top Opportunities) named Hamilton as a key town to purchase a property in as the town is “booming due to strong local economies and massive infrastructure investment.” The report stated that Hamilton is included in regions which have seen big increases in sales of houses and units and the strongest growth patterns of anywhere in Australia over several consecutive quarters. The Southern Grampians Shire Council’s Economic Development and Tourism Unit is the first point of contact for individuals, families or businesses wishing to establish, relocate, diversify or expand in the region. “Our objective is to provide an environment that is positive for development and investment opportunities and encourages employment and business growth,” says Mayor, Cr Mary-Ann Brown.

“By helping to meet the needs and maximise the opportunities for interested franchisors and franchisees, as well as providing a crucial link between government, business and the private sector, we can further enhance the success of the local economy, maintain population growth and diversify the service offering to our community.” “We welcome the opportunity for national franchises to investigate the Greater Hamilton region further and look forward to inviting those who wish to invest in regional areas of Australia to start with a supportive community such as the Greater Hamilton region,” says Mayor Brown

“In the retail centre of Hamilton, SGSC would like to see more high profile franchises join the existing mix of brand names.”

Business Franchise Australia and New Zealand 21

pr o file : L aser C linics australia

Best in the west

Laser Clinics Australia’s bold new expansion plan As Laser Clinics Australia seeks to build its brand and presence in Western Australia, a former marketing executive turned franchisee is seeking to play her part and alert customers to the quality and scope of her clinic’s service offerings. When Aniella Leeks opened the doors to her Laser Clinics Australia clinic in late October, it was the culmination of a four-year dream to bring the award-winning franchise to Joondalup in Western Australia. The former marketing professional and personal trainer had long admired the cosmetic treatment franchise and its success in the eastern states, after first reading about it in a BRW magazine, in a waiting room. “When I went home I said to my husband, ‘This is something we could look at’ and I got in contact with Laser Clinics,” says Aniella, whose new clinic is one of six in Western Australia and part of a group of more than 115 clinics nationally that has in the past decade redefined the market for affordable laser hair removal, skin treatments and cosmetic injections. “It’s been a long process to finally get a franchise. But I’ve always believed in the brand and what it stands for.”

Industry standout Laser Clinics Australia is a leader in an industry that has seen Australians spend more than $1 billion on cosmetic treatments in each

of 2016 and 2017. It was named the Franchise Council of Australia Emerging Franchisor of 2018. And, in 2018, it was ranked in the top 50 of the Smart50 Awards, and a finalist in the Top Franchise award and the Smart & Lasting awards. The key has been building a strong brand and large client base through the supply of affordable, accessible and reliable cosmetic treatments. It is a combination that appealed to Aniella and her husband, who also own and run a successful printing franchise.

“I’ve always had an interest in health and fitness and looking and feeling good,” she says. “So Laser Clinics has been a great fit.” She believes the West Australian market is ripe for the Laser Clinics Australia model, especially as new state laws now allow non-medical practitioners to use lasers for cosmetic procedures. The Joondalup clinic’s performance since opening late last year justifies such confidence, with a steady stream of clients taking advantage of affordable treatments that have largely been reserved for those in cities such as Sydney, Melbourne and Brisbane in the past. “It’s exceeded my expectations, both in terms of the results Joondalup has delivered and also in how I feel as our team and clientele grow,” Aniella says.

Strong support Aniella has no doubt that among the factors that will make a difference for franchisees are Laser Clinics Australia’s proven systems and processes to help clinic owners with business challenges such as recruitment, training, human resources, technology and marketing. The accessibility of head-office support – and advice from other franchisees – has helped her clinic perform well during the bedding down

22 Business Franchise Australia and New Zealand

period, in addition to an “intense” induction and training program. “As big as Laser Clinics is, it’s refreshing to know that if at any given point I need assistance or support I can actually contact head office. I’ve never felt that anything is too much trouble. You don’t just get lost in the system.” Another major advantage, according to Aniella, is the 50-50 partnership model between franchisee partners and the company, which means the business is financially committed to the success of all clinics. “This type of unique partnership gave us the balance between being our own boss along with having the support of a franchise. And with Laser Clinics being so established as the market leader in the east, it was a no brainer to bring the brand to the west.” To find out more about becoming a Laser Clinics Franchise Partner, please contact Fiona Harcourt or Liz Seeto at: franchising@laserclinics.com.au www.laserclinics.com.au/franchiseopportunities

Y g i l

W w o o c d

Your success is our success. You are just the person we are looking for. We are the global leaders in the booming laser, skin and cosmetic injectables industry, since 2008. And we want people like you. Spirited. Driven. Unstoppable. With our unique 50/50 franchise partnership, we’re with you, working together and supporting each other on the pathway to success. So if you want to run your own successful franchise, be your own boss and take control of your future then let us help you turn your dream into a plan.

Why partner with us. ࠮ Guaranteed $100k Salary per annum ࠮ Award-winning Growth ࠮ Turn-Key set up with state of the art equipment and design ࠮ Booming Aesthetics Industry ࠮ Market Leading Brand ࠮ :[H[L VM [OL HY[ Ä[ V\[Z ࠮ On-going training on all products and services ࠮ Marketing initiatives at the national and local clinic level ࠮ Human Resource support ࠮ Recruitment and training of cosmetic injectors ࠮ Ongoing IT support and a full suite of cloud-based business tools Let’s do this! Visit laserclinics.com.au/franchise-opportunities for more information. Call Liz Seeto +61 402 171 399 or Fiona Harcourt +61 400 303 272.

We’re with you. Business Franchise Australia and New Zealand 23

e x pert a dv i c e

Identifying and overcoming barriers to growth How do you rate? Over 35 years in the franchise industry, watching many new and very experienced groups succeed and fail, my own among them, I’d say the commercial barriers to growth in a franchise network boil down to four things… 1. Your product over time 2. Your people and the money 3. Service first always 4. Systemise and delegate

The franchise industry in Australia today gives us some of the best examples of business and unfortunately, some of the worst. It is the worst which show us the barriers to franchise growth so clearly.

The wrong product for the time

But first, remember, your great franchisees delivering a great service and bringing in the money are always the foundation of a great franchise. And they need to be heard and looked after. Of course, you set the rules. And of course, there will be times when the rules need to be enforced one way or another. But mostly, it is your franchisees who will be able to tell you when things go off the rails – they have their ears to the ground.

It’s easy to dismiss this as being obvious. This is business 101 and you probably know your current business is working and your known target market is on board and loves your product.

So, how do your rate in the four key points I believe franchisors need to look out for when establishing and running a franchise group to ensure its growth in the long term?

24 Business Franchise Australia and New Zealand

Know your customer and keep your brand aligned. Then keep an eye on your market in perpetuity so you stay relevant, contemporary and ahead of the competition.

But – is this enough? Are the times changing and maybe your franchisees are making the change without you? You are responsible for the brand and marketing for everyone’s business in your network so you really need to know what is going on to keep the money rolling in. Hire A Hubby, winners of the 2018 Franchisor

“In today’s rapidly changing world, the money/people balance needs to be watched and adjusted continually. Get it wrong and either your franchisees will not be profitable and happy or you will not be able to fund the support they need in the long term or both.” Brian Keen | Founder and CEO | Franchise Simply

tasks and adjust your budgets accordingly.

launched it to the franchise community as Franchise Cloud Solutions. It filled a gap in the market, was an early success, and as a result Hire A Hubby was awarded the Franchise Council of Australia’s coveted Excellence in Marketing award in 2017.

So, it’s not that simple. You need to understand personality to get the money right.

The lesson here is – know your KPIs. Know how your target market is changing and what your franchisees are actually doing matched against the market’s needs. Collect and understand data from your own digital sources and stories from your franchisees and change as required. Otherwise you will come up against barriers to growth.

Get the people/money balance right So sad to see giants in the industry such as the once mighty Retail Food Group getting this one so badly wrong. We all know franchise 101 means your franchisees give you money in return for the use of your intellectual property in the brand and your systems and the support services you provide. We also all know there needs to be enough money so both franchisor and franchisees are happily profitable and can focus on delivering great service. of the Year Award, have illustrated this point so well. By 2014 it was evident franchisees were working on much larger jobs than a simple handyman could achieve and marketing was vastly underselling their abilities. It was also evident the traditional marketing tools being used were woefully out of date. So, the decision to invest in going digital with improved social media and online marketing. Put simply, they totally restructured their business model, allowing them to scale up their customer product offering. Whist they consulted with their franchisees, some aspects were initially met with strong resistance, but within a year the results of this change were astounding and brought everyone on board with pride, increasing the value of everyone’s asset. It was so successful that Hire A Hubby then

What this means is budgets and cashflows with fees, royalties, expenses and profits for each tier need to be worked out at the beginning in association with the demographics of your specific target market and territory size. What’s often missed is that you also have to get the people/money balance right around the likely personality of your prospective franchisees. As franchisors or successful business people, we tend to have an entrepreneurial personality, happy to pick up the phone to make that marketing call and keep an eye on cashflow and budgets. The trouble is, so many sectors of the franchise industry are asking franchisees to deliver a caring and supportive service – the health industry is a case in point – and people who will deliver your service with the care you want are so often really not able to look after their marketing or books. So, if the network is to be successful, you have to take on these

Especially as, in today’s rapidly changing world, the money/people balance needs to be watched and adjusted continually. Get it wrong and either your franchisees will not be profitable and happy or you will not be able to fund the support they need in the long term or both. No growth in these circumstances.

Provide your franchisees with brilliant service The customer service industry has it right, great service is a foundation of growth and I am sure you will be teaching your franchisees to give your customers great service. The question is – do you in turn provide your customers – your franchisees – great service too? Don’t let hubris get in the way. Listen to what is going on around you and make sure both you and your support team are able to hear and show you have heard. I agree you will be making decisions which will not always be liked by one or all of your franchisees. But you must make these decisions in an environment where you know what is going on and the impact you will have. Without your great service, your franchisees will not thrive nor your group grow. With profound impact on the value of everyone’s business!

The foundation of a great franchise is a great interrelated franchisor/franchisee system Franchisor operations are rarely documented I’m amazed even the biggest franchise brands initially take the greatest care in preparing the operations manuals for their franchisees, but completely forget to write their own. How then, can their support staff know how to consistently deliver that brilliant customer service to your franchisees? They can’t. Because, as your network grows

Business Franchise Australia and New Zealand 25

e x pert a dv i c e

“To give your group a foundation for growth, your systems need to be relevant, secure and easy to use and all your support, induction and training should be focused on heading here first.”

and new support staff are introduced, the doctrine of Chinese Whispers will rule… Your support staff won’t understand your values or the care you want them to give. They won’t know how to report to you about things going brilliantly right or not so well. You won’t know if your franchisees are making interesting changes or floundering with some of your more esoteric requirements. To grow the network, you need to systemise your franchisor business too. Getting franchisees to use the operations manuals is difficult I am also amazed even the biggest brands tell me they simply cannot get their franchisees to use their operations manuals. The reason – manuals are difficult to use, not kept up to date, not relevant to the job being done on the floor… …the list goes on. The E-Myth tells us, to delegate successfully so everything looks, feels and works the same, you need systems and procedures. Systems

need to be simple to put together, easy to use, hyperlinked so all modern business software is connected and it is easy to travel to the right place for the answer to that question. This means your systems in today’s digital environment need to be cloud-based across all media formats. So, it makes sense you need interlinked cloud-based systems for both you as franchisor and your franchisees. And to give your group a foundation for growth, your systems need to be relevant, secure and easy to use and all your support, induction and training should be focused on heading here first.

To conclude Structure your franchise right to meet the needs of your target market and the personality of your franchisees. Make sure your budgets and cashflows for every level work in the long term. Make sure systems are in place for both your franchisee businesses and your franchisor business so everything is

26 Business Franchise Australia and New Zealand

fair to all, looks the same, feels the same and operates the same. And make sure this system is kept up to date as the market changes around you. Above all give your franchisee customers the same brilliant service you expect them to give their customers. And if you don’t rate 10’s in each case, you’ve urgent work to do – immediately. You can learn more from our websites FranSystems.com.au. and FranchiseSimply.com.au. Brian Keen is the founder and CEO of Franchise Simply, a disruptive consultancy to the franchise sector and the developer of FranSystems, franchising’s cloud-based operations manual solution. Brian works internationally and is available at: brian@franchisesimply.com.au www.franchisesimply.com.au www.FranSystems.com.au

Business Franchise Australia and New Zealand 27

PR OFI L E : hog’s australia’s steakhouse

Hog’s Australia

! s r a e Y 0 3 g Celebratin

We’re fast approaching Hog’s 30th Birthday in July this year, and as a group we’ve been assessing where we see our future, and what we need to do to achieve our desired future state.

In looking back over our brands history, and in consideration of where the marketplace is currently, we’ve re-established our overarching business purpose in order to accomplish our goals. We’ll continue to pursue higher standards of operational excellence as well as refine and enhance the customer journey for both inhouse dining and home delivery. Internally, we’ll be introducing initiatives that support improving our organisational culture, and that further enable our franchisees to be active, engaged, and profitable. This purpose is to Deliver Good Food and Good Times with Good People, and all our endeavours moving forward are purposed to achieving this. Our vision is to be the best, and to be a sought-after brand for another 30 years and beyond. In the meantime, here’s my thoughts on what’s shaping our industry this year.

Restaurant Industry Trends 2019 The beginning of each new year brings the opportunity to ponder what trends will dominate the restaurant landscape, and what better time to do so as we enter our 30th year of operation! Here’s what I predict will shape our dynamic industry this year.

Staying In People wanting to dine in the comfort of their own home will continue to be on the increase, so home delivery and pre-packaged meal services will continue to prosper. Hog’s has partnered with three home delivery

partners to make sure our valued customers can enjoy eating Hog’s in the comfort of their own home if they choose. We’re also working to commercialise some of our most popular sauces so people can add their favourite Hog’s flavour to their own dishes at home. These sauces will be available in major supermarkets in the first half of the year.

Accessibility Consumers are wanting increased accessibility in general and to that end we introduced our smaller footprint restaurant, Hog’s Express, which allows us to open restaurants in areas where our size previously limited us. Now more of our customers can grab Hog’s on the go. We’ve further established a Hog’s Express drive-thru in Queensland and this model will be a focus for us this year.

Sustainability Consumers also increasingly want their meals to be healthy for the planet, as well as themselves, so we’ll see more brands join the global sustainability movement and phase out plastic cutlery, straws, containers and excessive packaging and other singleuse items, as well as pay attention to food wastage and sustainable delivery methods. Hog’s is very mindful of sustainability and recently reviewed our food waste practices, and we will also move to phase out the use of plastic straws and other items.

Technology Brands will continue to introduce new technology into their services. Not only can it enhance the customer experience, but it’s also key to streamlining operations and meeting consumer demand for convenience. While technology will never beat great quality food and service, Hog’s has responded to the demand for convenience with Hog’s Express boasting world-class technology. This includes a fully interactive customer ordering system via iPad, power and charging stations storewide, as well as a full multimedia suite to broadcast your favourite sporting events.

28 Business Franchise Australia and New Zealand

New players Australia will continue to be a soughtafter market for international brands, and we’ll also continue to see more diverse operators playing in our space and offering accessibility to customers from segments such as supermarkets, convenience stores, food trucks and meal kit providers. We’re proud to be fully Australian-owned and to offer customers both quality and convenience, with the option to dine in, take-away or order home delivery.

FUN! We’re an industry built on enjoyment, and the Hog’s philosophy since inception has been to provide good old-fashioned ‘Hog’spitality’, something we’ve modernised today into our purpose of delivering “Good Food, and Good Times, with Good People”. We’ll continue to embrace this philosophy and focus on providing our customers with exactly that … this year, and every year. For information on becoming a Hog’s Australia franchisee, contact Greg Miller at: disco@hbca.com.au www.hogsbreath.com.au www.hogsxpress.com.au

Business Franchise Australia and New Zealand 29

e x pert a dv i c e

The Types of Stories that Boost Customer Loyalty It seems every second business article is about storytelling these days. But which stories boost customer loyalty? And how do you go about collecting and developing those stories? Customer loyalty is built through positive experiences — one customer experience at a time. Your customer’s experience can be direct, such as a physical interaction with your products and staff or indirect through the stories they hear, read and see. Every time your customers hear a story about your

business they’re having an indirect experience that affects their perception of you. Experience through story can create loyalty and liking for your brand before any direct experience of your products, services and people. Two story-types, your company story and your values stories are so important for customer loyalty that you must take special efforts to prepare and deploy them. If you think about the companies you admire and like, you probably know stories about them. Why not create similar stories for your company and your customers? Just make sure you tell them as a sequence of related events and not as list of facts. It’s the story’s unpredictable sequence that holds your audience’s attention and makes your story memorable.

30 Business Franchise Australia and New Zealand

Company Story When you look at your competitor’s website do you read the same claims and assertions you make about your own company? That’s what most companies do and to your buyer you look the same as your competitors. But your company’s story it is 100% unique. There’s no other company like yours so why not tell its story? How did your company start and who was involved? How did you succeed? What was the turning point? Were there false starts and failures? Most companies fail completely and go out of business, so how and why did your company succeed? The ups and downs of your company story are interesting and unique and it’s a story that binds your customer to you. The company story creates liking and positions your company as an authority.

“Experience through story can create loyalty and liking for your brand before any direct experience of your products, services and people.” Mike Adams | Author

back to the company’s foundation in 1939, when it was a test equipment manufacturer. Every HP employee knows the story [ii] of how co-founder Bill Hewlett came in to work on a weekend and found the equipment storeroom locked. He smashed the door to pieces with a fire axe and left a note on the smashed door, insisting it never be locked again because HP trusts its people.

Values Stories A lot of companies think they can just mandate corporate values through mission and values statements. That is completely misguided. The CEO or the leadership team think up some motherhood values statements and post them on the walls. Those don’t persuade. They may even communicate the opposite sentiment if actions do not match the words. Its stories of people (especially leaders) who live the corporate values that are truly eloquent. Computer manufacturer, Hewlett-Packard (HP) is a storied company in the IT sector. HP people were famous for their values of proactivity and accountability. Their code of conduct was called the ‘HP Way’. [i] Their corporate tagline: ‘We trust our people.’ The history of that tagline goes all the way

The story that shows how a leader behaves is worth more than any number of corporate values statements. Employees and customers are influenced by what leaders do, not by what they say or write. It’s not an overstatement to say that the HP story helped create one of the greatest companies of the 20th century, which in turn spawned the technology powerhouse of Silicon Valley. Apple co-founder, Steve Jobs got his first job at HP. The hospitality industry is awash with values stories. I call them ‘lost wallet’ stories, like when a hotel guest left their passport or wallet in the hotel and the hotel clerk drove across town or to the airport to return it without asking for anything in return. These stories highlight the values of honesty and service. You can collect your own values stories by thinking about the values that are most important to you and your customers and then seeking our exemplary and surprising

examples of when those values were displayed.

Company Story Library As you collect and tell purposeful stories, you’ll soon appreciate how powerful they are. And you’ll want to store them so every employee knows the stories and can tell them. The best tool for that is a company video story library. Capture one to two minute stories on video with a smartphone, upload them to a shared intranet page and get you staff practising them. With a story library your entire company will be creating new story experiences for a growing, loyal fan base. Mike Adams is a business storytelling specialist and author of Seven Stories Every Salesperson Must Tell. Mike has managed sales teams in the UK, Russia and throughout Asia for international corporations such as Schlumberger, Siemens, Nokia and Halliburton and has sold over a billion dollars of products and services over his career. Since 2014, Mike’s storytelling consulting practice has been helping sales teams find and tell their best stories. Find out more at: www.thestoryleader.com

Business Franchise Australia and New Zealand 31

PR OFI L E : Luxaflex ® window fashions

Luxaflex® Window Fashions

providing world class service

basis. This enables both seasoned veterans and industry newcomers to set themselves apart, regardless of business size. “Our exclusive training programs give our dealers the power to become the most knowledgeable window coverings professional in their local market – actively enabling them to outsell their competition. From classroom and conference settings, to interactive online learning, there is a program to suit each individual’s needs.”

2019 will see the Luxaflex® Window Fashions Team take another leap forward in providing world class service for both its dealers, and its customers. The Luxaflex Window Fashions Team is rolling out an exclusive installation service for its dealers. Meaning that skilled installers employed directly by the Luxaflex Team, can actively install the bespoke window coverings on behalf of dealers – rather than having the individual business owners manage the installation themselves. “We have the widest range of blinds, shades, shutters and awnings available, and research shows consumers who have purchased Luxaflex Window Fashions rate the brand higher than others for value for money and for post-purchase satisfaction*. This superior quality and expertise extends to the installation process,” explained Vera Meharg, Marketing Communications Manager for Luxaflex Window Fashions. “Our window coverings come in a huge variety of materials and operating systems

(both manual and motorised). Correct installation ensures the product operates properly. Incorrect installation can ruin your blinds, so alongside providing our dealers with extensive training, we can now offer them this service as an extension to the Luxaflex Alliance Program.” Luxaflex Window Fashions is one of few brands of window coverings available nationally, with distribution in all states and territories. The company installation service was first rolled out in Sydney and Melbourne late last year, and will soon be available in Adelaide and Brisbane. “Every Luxaflex dealer is an expert in our products. While every Luxaflex dealer is trained to ensure that the installation is as good as the product, the physicality of the process does put some prospective business owners off. This new installation service has removed a big barrier for those interested in starting their own Luxaflex dealership.” This is the latest in a long line of premium benefits the Luxaflex Alliance Program offers. Set-up has been streamlined to be exceptionally easy, as the Luxaflex Team provide the retail showroom environment customised to each space. The brand also provides comprehensive marketing and business development support on an ongoing

The brand also undertakes detailed research to meet the specific needs of the unique Australian market and environment. “This ensures we consistently play to our unique strengths of superior quality and rich heritage, while constantly innovating to ensure we stay ahead of interior decorating trends – all of which is passed back directly to our dealers to help support them in their goals,” said Meharg. An annual Alliance conference is held each year, where dealers can view and learn about all new products, technology and programs. It is also an opportunity to network and share ideas with colleagues from similar businesses all over Australia. There is a prestigious gala dinner and awards ceremony held afterwards to celebrate dealer accomplishments. “Our dealers are a true credit to the Luxaflex Team, and these award wins are clear testament to their outstanding achievements in product knowledge and customer service,” concluded Meharg. The ongoing investments that the Luxaflex Team put in seem to be paying off. Consumers voted Luxaflex Window Fashions as one of the best known and trusted brands in Australia and has over 62 per cent* consumer brand awareness in the country. Not only does this earn the brand the illustrious title of one of Australia’s Superbrands, it is Australia’s only window covering Superbrand. *ACA Research 2012

For further information, visit www.luxaflex.com.au

32 Business Franchise Australia and New Zealand

C15

Design and Innovation Leaders

Integrated Marketing

Patented Products

Build Yourself a Business With the market leaders by your side, establishing and managing your own Window Coverings business is a highly rewarding experience. Having partnered with small business in Australia for over 60 years, we understand the support behind the products are just as vital for business success. The Luxaflex Window Fashions alliance programs provide comprehensive marketing, training, development, networking, incentives, events and showroom fitouts to support our innovative high yield product range. With opportunities available in numerous prime positions, the time to join our highly successful network of Luxaflex Window Fashions showrooms is now. Contact Damon Gardner on 02 9638 8000 or damon.gardner@hunterdouglas.com.au to discover the possibilities of the Luxaflex Window Fashions alliance programs.

See us at Stand A48 23-24 March 2019, Sydney

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Work health and safety Obligations:

Tips for Franchisors The nature of work is changing, and government, courts and regulators are taking an interest in compliance with those involved in non-traditional employment practices, including the franchising industry. In light of this, franchisors must remain proactive when managing work health and safety to ensure the safety of their workers and to minimise legal liability. The model Work Health and Safety Act 2011 (WHS Act) imposes a duty on ‘Persons Conducting a Business or Undertaking’ (PCBU) to ensure the health and safety of workers and other relevant persons so far as is reasonably practicable. Most franchisors will be a PCBU. This duty is non-delegable and as such, franchisors cannot delegate this legal duty to their franchisees or contractors. ‘Officers’ of a PCBU also hold individual and specific duties in their personal capacity to exercise due diligence to ensure safety. This article discusses effective and practical steps that franchisors can take to manage legal risk and avoid (sometimes significant) penalties and enforcement action.

Consult with franchisees The WHS Act imposes a strict duty on PCBUs to consult with others who hold a safety duty over the same matter. This will include franchisees. What is needed is a systematic approach to ensure regular consultation with

“In future communications sent to franchisees, consider introducing a regular health and safety related article or section to start the conversation.” Scarlet Reid | Partner | McCullough Robertson Lawyers

franchisees to enable issues to be identified and addressed in a timely manner. Franchisors should be aware of WHS risks arising from obligations they impose on franchisees (i.e. is PPE mandated, is standard plant and equipment safe, are Safe Work Procedures developers by the Franchisor or Franchise, are lessons learned shared between multiple franchises?). In this context, franchisors should ensure that adequate mechanisms are in place to facilitate these discussions. By scheduling time to consult with franchisees, activities between franchisors and franchisees can be practically coordinated to ensure effective management of risks to health and safety. For example, franchisors might discuss setting aside an annual budget per franchise to tackle WHS issues – potentially via a cloud-based health and safety system as referred to below.

Review Franchisors should review: • their organisational structure to ensure delineation of responsibility for work health and safety is clearly defined and reviewed; • policies, procedures and consultation processes to ensure that they are effective in

34 Business Franchise Australia and New Zealand

identifying and managing risks; and • current franchise agreements for innovative solution. For example, franchisors may consider introducing a ‘safety levy’ within all agreements to supplement the annual budget for management of risks and safety.

Subscribe A simple way for franchisors and their ‘officers’ to develop their understanding of work health and safety matters is to subscribe to relevant email alerts, many of which are available for free online such as the alerts provided by Safe Work Australia.

Consider contacting providers of cloud-based health and safety management software Cloud-based health and safety management systems have been specifically created to enable businesses to collect, manage and review work health and safety data. Franchisors should consider contacting providers of this software to identify ways in which the risks relevant to their business can be minimised through implementation of these systems and how they can help create a culture of safety.

Introduce a â&#x20AC;&#x2DC;Safety Cornerâ&#x20AC;&#x2122; In future communications sent to franchisees, consider introducing a regular health and safety related article or section to start the conversation. This simple step will strengthen the safety culture within the franchise structure and serve as an ongoing reminder of the need to be vigilant when it comes to work health and safety.

Keep a diary Documentary evidence of ongoing improvement when managing health and safety is crucial. Make a note of each action you take to create a safer system of work should you need it at a later date.

Seek advice Both franchisors and franchisees are likely PCBUs under the WHS Act, and as such will share a duty to ensure the health and safety of workers and relevant other persons. However, each franchisor will have varying levels of control over franchisees and face unique risks. Officers of the franchisor should seek independent legal advice to confirm the level and nature of the shared responsibility for health and safety and what actions are required for practical compliance with this duty. This publication covers legal and technical issues in a general way. It is intended for information purposes only and should not be regarded as legal advice. Further advice should be obtained before taking action on any issue dealt with in this publication.

Scarlet Reid works closely with her clients to protect their vital workplace interests. As a former senior prosecutor with a work, health & safety regulator, she has particular expertise in regulatory compliance and defending regulatory prosecutions and is recognised as a leading safety lawyer. Scarlet frequently assists her clients with investigations, inquiries and litigation related to workplace misconduct, including allegations of fraud, corruption and discrimination and represents clients in a myriad of Federal and State courts and tribunals. For more information please contact Scarlet Reid at: 02 8241 5688 sreid@mccullough.com.au

Business Franchise Australia and New Zealand 35

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why human communication to engaging your is key people and improving performance

36 Business Franchise Australia and New Zealand

“The results of these measures are driven by the connection between manager and team member. It’s a connection built on the foundations of human communication.” Dougal Jackson | Founder | Jaxzyn

Smart leaders, however, aren’t waiting two years to discover the need for change. They’re embracing proactive engagement measures to improve performance.

For many leaders, engagement is a biannual conversation — a retrospective snapshot of how effective their people and culture strategy has been in driving business outcomes.

In 2016, Gallup released their Q12 MetaAnalysis, a comprehensive study examining the impact of employee engagement on business performance. As well as discovering a strong correlation between high engagement and better business outcomes including profitability productivity and shareholder returns, the study detailed two methods of measuring engagement. The first were reflective measures. These include pride, loyalty, intent to stay with company, and most importantly — discretionary effort. All important and impactful insights, but like any reflective measure, by the time they’re reviewed it’s too late to do anything about them. The second way of assessing engagement were the formative measures. These include: ‘I know what is expected of me at work’, ‘in the last seven days, I have received recognition or praise for doing good work’, ‘my supervisor, or someone at work, seems to care about me as a person’, ‘there is someone at work who encourages my development’, ‘the mission or purpose of my company makes me feel my job is important’ and ‘I have a best friend at work’. The results of these measures are driven by the connection between manager and team member. It’s a connection built on the foundations of human communication.

Managers can start by changing the language The relationship between manager and employee can make or break the employee

“The ability to go beyond technical expertise and embrace human communication skills will be what keeps leaders relevant: inspiring people to do their best work; helping them navigate inevitable change; increasing productivity; promoting innovation; keeping them safe, healthy and happy.”

experience. More than ever, organisations are asking their managers to step up and lead. To go beyond managing tasks and process. To engage with their teams in an innately human way to increase engagement and drive high performance cultures. The teams of the very near future will be vastly different. The ability to go beyond technical expertise and embrace human communication skills will be what keeps leaders relevant: inspiring people to do their best work; helping them navigate inevitable change; increasing productivity; promoting innovation; keeping them safe, healthy and happy. We can define this approach as speaking human — pushing beyond typically bland, jargon-filled corporate messaging to consider the way people naturally communicate. It’s an approach grounded in psychology and neuroscience, using emotions, narratives, inclusive language and language that fosters connection. At the core of good leadership is the ability to influence — to change or make something happen. Without influence, nothing and no-one changes. And that’s as good as a death knell in this fast-paced business landscape.

“Choose any heavyweight through history and consider what makes them memorable. Whether it was Winston Churchill rallying England through war, Martin Luther King Jr. taking a stand for civil rights or Steve Jobs making Apple relevant again, their ability to influence came from exceptional human communication skills.” These leaders understood the power of language to inspire people and bring them together, and how to use words, imagery and narratives to evoke emotions.

Business Franchise Australia and New Zealand 37

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Use the science of communication to cut through the noise Attention is everything. Without it, leaders risk wasting time and money developing wellintentioned, potentially brilliant strategies, programs and initiatives that fail before they ever get off the ground. Not because they weren’t good or necessary, but simply because no-one paid them any attention. The challenge is that life is busy and work is busier. It’s an increasingly connected world, with a barrage of priorities constantly competing for eyes, ears and minds. Emails, meetings, memos, posters, phone calls, messages and all kinds of asynchronous communications: Yammer, Slack, various message platforms — and the socials. People’s days are crammed with more and more. Their attention spans, stretched to breaking. To survive amidst the noise, people have become skilled at sifting irrelevant or uninspiring information. This makes attention an incredibly valuable resource — a finite one at that. And, like any other business resource, be it money, machinery, time or space, attention should be wisely invested in, carefully managed and never, ever squandered. Leaders need to take an active role in cutting

“In an increasingly complex and challenging business environment, it’s the distinctly human qualities of connection and the strength of pre-existing relationships that will be the difference between smooth sailing and choppy seas.” Jen Jackson | Founder | Jaxzyn

through the noise and earning attention. They need to draw people in, make them curious, make them laugh, surprise them, tantalise them with stories, visualise content to make it easier to consume, be relevant and interesting, and above all — make people feel something.

Provide opportunities for connection and developing deeper relationships The same communication tactics that help gain attention and influence people, also lead to increased connection over time. By inspiring curiosity, fostering anticipation, engineering surprise and delight, simplifying and visualising content, embracing emotions and considering language, leaders can build engagement, and better business performance as a result.

38 Business Franchise Australia and New Zealand

In an increasingly complex and challenging business environment, it’s the distinctly human qualities of connection and the strength of pre-existing relationships that will be the difference between smooth sailing and choppy seas. And this makes opportunities for connection an investment that will pay dividends in the future. Dougal and Jen Jackson are founders of Jaxzyn, an employee experience company working with savvy leaders of Fortune 500 and ASX listed companies. They are also authors of the recently released, How to Speak Human (Wiley). Find out more at: www.jaxzyn.com www.howtospeakhuman.com.au

SAFETY NAVIGATOR

Franchising & Business Opportunities Expo’S 2019:

Sydney: 23-24 March

International Convention Centre, Darling Harbour

Brisbane: 1-2 June

Brisbane Convention & Exhibition Centre, South Bank

Melbourne: 24-25 August

TO THE 2019

FRANCHISING & BUSINESS OPPORTUNITIES EXPO’S

FOR BUSINESS FRANCHISE READERS!

Melbourne Exhibition Centre, South Wharf

Don’t pay at the door, entry is free for readers by entering the code BFM when purchasing tickets online. “Grab your ticket now, it’s really time to stop dreaming and start doing!”

For more information go to

www.franchisingexpo.com.au Business Franchise Australia and New Zealand 39

sna ps h ot: deckseal

An Exciting Opportunity with DeckSeal! Since 2007, DeckSeal have been committed to providing Australians with the highest quality timber restoration and preservation services. DeckSeal specialise in the restoration and preservation of all structural timber elements. They undertake a wide range of projects including decking, timber cladding, fences and screens, bench seats, pool boxes, garage doors, planter boxes, doors, window frames, outdoor furniture, high pressure washing and concrete/paving cleaning and sealing.

Join the DeckSeal Team DeckSeal now have franchising opportunities available in the Western and Northern suburbs of VIC, as well other territories in Bellarine Peninsula, South Eastern suburbs, Inner Bayside, Mornington Peninsula and regional Victoria. All territories are large and current franchisees enjoy a continued flow of enquiries and bookings for jobs weeks in advance. Thanks to booming growth in the market due to time poor consumers, there has been an increasingly high demand for DeckSeal’s services. Deckseal have worked diligently over the years to refine their expertise - sourcing the finest products and establishing simple to follow methods that deliver the most outstanding results for their clients. The team at DeckSeal care about their work, and have very high standards. These high standards are reflected through the countless satisfied

DeckSeal customers! As a family owned business, DeckSeal’s reputation and quality is extremely important. They are the industry leaders and the largest deck restoration specialists in Victoria, making them a brand you can rely on.

The Right Opportunity for You If you think you possess an honest and hardworking nature with a strong work ethic, you could be the perfect fit as a DeckSeal franchisee. The company is urgent need of franchisees to help with the countless enquiries received daily. DeckSeal are seeking franchisees who are organised and focused on success. Good communication skills and a strong focus on customer service is at the heart of DeckSeal’s business. If you are a positive team player who is looking for a new investment venture and are committed to growing a business for your own or your family’s future, DeckSeal might be the ideal business for you. Someone who is practical and equipped with basic handyman

40 Business Franchise Australia and New Zealand

skills and unafraid of some physical work is the ideal fit for a DeckSeal franchisee.

DeckSeal Support You When joining the DeckSeal family, you are provided with all the training and support to confidently tackle any job.The DeckSeal Franchisee Package is designed to maximise the opportunity for you to build and expand your own successful business - from practical skills to software systems and training manuals, DeckSeal has it covered. On the job training in quoting and pricing, trade techniques and skills, equipment, tool and product selections, customer service, complete operational and technical manuals and easy to manage software is all provided. Centralised marketing and sales support is also available. If this sounds like the perfect franchise opportunity for you, contact DeckSeal on: 1800 DECKCLEAN (1800 332 525) 0410 537 164 info@deckseal.com.au deckseal.com.au

Open a new Kwik Kopy franchise and we will guarantee you an income for a year!*

INCOME

GUARANTEE

Owning a Kwik Kopy franchise is your chance to be part of the success story. Kwik Kopy is a proven franchise model, with Centres Australia-wide providing the very best in business to business print, graphic design and marketing services. This 5 day-a-week model allows you the best of both worlds, financial success and time to enjoy life and best of all, you don’t require any print experience to purchase a Centre. At Kwik Kopy, we are so confident in our franchise model that we’re willing to put our money where our mouth is, and guarantee you an income for a year when you open a brand-new Kwik Kopy Centre; that’s $52,000 guaranteed!* For a limited time only, when you open a new Kwik Kopy Centre you will receive: $52,000 guaranteed income for you in the first year.* We match marketing expenses dollar for dollar to launch your new Kwik Kopy Centre.*

Plus, everything you would expect from a well-known and trusted franchise group: Award winning franchise model, operating in Australia for 35 years Strong national brand awareness Annual benchmark profile to evaluate your progress Dynamic national marketing programmes to help you grow your business Group buying power Extensive training and support

To take advantage of this offer and to be part of the Kwik Kopy success story, visit www.kwikkopy.com.au/newfranchise or call Maria Chemali on (02) 8962 8556 and mention code Business Franchise to receive a franchise information pack. * Terms and conditions apply. Offer available for Sydney, Melbourne, Brisbane and Adelaide Metropolitan areas. Other areas will be considered on a case by case basis. Offer subject to applicant approval by Kwik Kopy Australia. All applicants must return a completed Expression of Interest Form and Confidentiality Deed which can be downloaded from www.kwikkopy.com.au/franchise. This offer expires on December 31st 2019 and applies to Franchise Agreements signed by this date.

kwikkopy.com.au Business Franchise Australia and New Zealand 41

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News Media 101 for Franchisees

While there’s been negative publicity around a few franchise systems lately, it’s important to know that as a franchisee, the news media can be one of your closest allies when it comes to growing your bottom line.

Why? As a franchisee, your market is likely to fall within a well defined area that is covered by local media. That means that reporters from those outlets are constantly looking for news stories from your area to fill the pages of their newspapers and websites. As a former reporter, I can tell you this is tough. Did you know that some community newspapers have just one reporter? Imagine how difficult it is for them to constantly come up with interesting stories that will satisfy their audiences. Believe me, it can be a difficult and stressful job.

42 Business Franchise Australia and New Zealand

That’s where you come in. You can help them out by offering interesting story ideas that benefit you. Did you know that if you pitch an idea to a reporter and it gets used, you don’t pay a cent? It’s 100 per cent free and media outlets all around the world are looking for story ideas. You just need to know how the system works. We’ll get to that shortly. Did you also know that a mention in a news story is considered seven times more effective than an advertisement, even though it’s free? That’s because it’s not only good to promote your franchise, but it also grows your credibility in the community. People featured

“Did you know that if you pitch an idea to a reporter and it gets used, you don’t pay a cent? It’s 100 per cent free and media outlets all around the world are looking for story ideas.”

in news stories are automatically considered responsible and trusted experts in their field.

Franchisee advantages As a former reporter, I can tell you that good story pitches are welcomed. As a franchisee, you also have a major advantage. If a reporter has no idea who you are when you pitch, or there is no proof that your business is responsible and genuine, it’s harder to get attention. But as part of a franchise, you’ve already ticked that box. Even if your franchise isn’t a household name, the fact that you are part of a franchise means that you pass this test with flying colours. Before I go further, I need to point out that your ability to attract this publicity will depend on your franchise agreement. However, I haven’t seen a franchisor yet that doesn’t encourage franchisees to use specific tactics to grow their bottom lines.

So what do local media want? Some people believe that all the news media want are stories around sensationalism and conflict. While those stories do exist, they are not as prevalent as you may think. They are also focused mainly on metropolitan and national media. But remember your focus will be local and focused on a small community. Media in these areas are far more positive. If you’re not convinced, have a look at the next few copies of your local newspaper. The number one thing all media want are story ideas that relate to something that’s already newsworthy. For example, they will be more interested in war veterans around ANZAC Day, and more interested in romance around Valentine’s Day. You get the picture. Let’s look at this last example. If you were a franchisee florist, you could pitch a story idea about some interesting marriage statistics and how they show the importance of spending more time with your spouse. If you gave this to a local newspaper just before Valentine’s Day, there would be a great chance of success. Imagine what this would do to your business.

“If a reporter has no idea who you are when you pitch, or there is no proof that your business is responsible and genuine, it’s harder to get attention. But as part of a franchise, you’ve already ticked that box.” Pete Burdon | Founder & Head Trainer | Franchise Media Training

The story would be read by thousands of people within driving distance of your store with advice that could compel them to buy flowers from you either now or in the near future. Also remember that you wouldn’t pay a cent for this exposure. Remember that this idea wouldn’t work at another time of year. There are countless examples like this and there will be many in your industry. There are also ways that franchisees from across the country can supply the same material to local media in their specific patches. That way, they can all get masses of free publicity with very little work. That’s outside the scope of this article and a conversation you would need to have with your franchisor. Here we are talking about how you, as a franchisee, can generate your own coverage in your area.

Things out of the ordinary Another favorite of the media are things that are out of the ordinary. For example, a man in the US a few years ago couldn’t get anyone to come to his restaurant on Tuesday nights. He decided to make dining free for bald people

on Tuesday’s and contacted local media. From then on his restaurant was full with both bald and non-bald guests. That’s just the tip of a massive iceberg when it come to finding story ideas. There are other areas where the media like to focus, but I don’t have time to cover them all in this article. Once you know what local media to target, it’s about making contact with them. One thing I always recommend to my franchise clients is the value in meeting the people you will be pitching before you actually pitch anything. Offer to buy them a coffee at a café of their choice. Then have a friendly chat and ask them about their job and how you can help with possible story ideas. This step is important because the best way to get valuable attention is to help the reporters get good stories. If they know you are trying to help rather than just ‘score some free coverage’ you’ll do far better. You’re also likely to get ongoing publicity. This is no different from any other business relationship. If you see an email from someone who clearly has no interest in helping you but just wants something for free, you’re probably

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“One thing I always recommend to my franchise clients is the value in meeting the people you will be pitching before you actually pitch anything.”

“The number one thing all media want are story ideas that relate to something that’s already newsworthy. For example, they will be more interested in war veterans around ANZAC Day, and more interested in romance around Valentine’s Day. You get the picture.”

going to delete the email and all future ones. But if you see it as a mutually beneficial relationship, everyone can win.

Do I need to write press releases? If you want a one-word answer to this question, it would be no. All you need to do when you pitch a story idea to a local reporter is sum up the idea in a few sentences and say why you think it would be of interest to their audience. This is the one criteria they use when deciding. It also shows again that you are interested in their needs. This email would ideally be about 200 words and have an enticing subject line. Remember that reporters are busy people and don’t have time to read through every email they get. So make yours stand out.

I will qualify the question around press releases. Firstly, if you don’t know what a press release is, it’s basically a news story you write yourself and send to the media. It is written in the exact format that reporters use to write news stories. This means that in some instances, they are cut and pasted into a newspaper or magazine without the reporter having to paraphrase or edit. This can be attractive to local media outlets that are understaffed, but they are still unlikely to use a press release without editing it or contacting you for more comment. In a nutshell, if you have time to learn how to write them, by all means do so. But if attracting media publicity will be something you can only dedicate a few hours a month to, an email pitch is fine and usually just as successful in my experience.

What about negative media attention? In the unlikely event of your franchise receiving negative media attention, that would be the focus of the franchisor and another topic entirely. There are many ways to mitigate that possibility and limit any damage. But your focus as a franchisee should be on attracting positive media attention because it’s

such a huge opportunity. I’m always surprised how few people take advantage of this at a local level when the equivalent coverage in newspaper or other local advertising would cost hundreds of thousands of dollars without the added credibility that editorial coverage generates. As a franchisee, you are in the perfect position to take advantage of this. But the only ones to reap the benefits are the ones who take action. Good luck. Pete Burdon is founder and head trainer of Franchise Media Training. He is a former journalist and government press secretary. This gives him a thorough understanding of both sides of any media interaction. He presents both on and offline courses and workshops. Franchise Media Training prepares franchisors to protect their bottom lines against future media attacks and how to grow those profits by becoming proactive with media. For more information and to get the free report, go to www.franchisemediatraining.com. Contact Pete directly via: office@FranchiseMediaTraining.com

44 Business Franchise Australia and New Zealand

CRT

When Australia dreams, we all win! Why join us at the Lott? The Lott* offers Australia’s official lottery games which Australians trust and love! Each year Australia’s Official Lotteries make dreams come true. With the help of our retailers, Australia’s Official government-regulated Lotteries play an important role in helping to support Australian communities with over $1.1 billion^ available for hospitals, schools and sporting groups. ^ State Lottery Taxes FY18 Australia-Wide (ex.WA). We are Australia’s largest franchise network with almost 4,000 franchisees, operating across all of Australia, except for WA.

*The Lott represents Australia’s Official Lotteries which are sold by licensed entities: Tattersall’s Sweeps Pty Ltd, Tatts NT Lotteries Pty Ltd, New South Wales Lotteries Corporation Pty Ltd, Golden Casket Lotteries Corporation Ltd, and Tatts Lotteries SA Pty Ltd.

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17/12/18 8:59 am

pr o fi l e : Ca r pe t Ca l l a n d So lo m o n s Flo o r i n g

Opportunities at

Carpet Call and Solomons Flooring! The Carpet Call and Solomons Flooring group has been a part of the Australian flooring industry for decades. Solomons started in Adelaide back in 1890, with their first store on Gouger Street and Carpet Call opened their first store in Brisbane in Alderley in 1975. Since then, both brands have been installing high quality flooring throughout Australia. Now there are over 120 retail and franchised stores nationally. The group have over 55 franchised stores in both brands across Australia and are well represented in all capital cities and many regional towns and cities. There are fantastic opportunities for growth through Queensland and New South Wales in particular, as well as small pockets of areas in the other states. The beauty of the model is that it works extremely well as a stand-alone flooring business with a focus on carpet, vinyl, timber and laminates - but it also can be bolted onto an existing business, like tile shops, blinds and shutters retailers or even home furnishings businesses. The Modular program means that with as little as 40m2, existing retailers can add a Carpet Call or Solomons Flooring franchise into their existing business. The great benefit of this is low set up costs as well as little to no increase in overheads like wages, electricity, security etc. Over the years, tens of millions of dollars have been spent establishing the Solomons and Carpet Call brand names. This symbolises experience, trust and consumer confidence, with an undeniable reputation for quality, range and genuine value. This position of strength maximises benefit for your investment.

NATIONAL ADVERTISING Advertising has always played a pivotal role in the groupâ&#x20AC;&#x2122;s success. The consistency and professionalism of the high impact advertising campaigns makes your selling job that much easier. National advertising expenditure is constantly increasing, due to the growth in existing store sales as well as new store openings across Australia. Carpet Call and Solomons Flooring utilise their advertising spend wisely, with a combination of strategically placed national TV campaigns, coupled together with full colour national distributed catalogues, and online marketing strategies.

FRANCHISEES ARE NOT COMMITTED TO LARGE STOCK HOLDINGS The Carpet Call Group maintains a comprehensive stock holding of carpet, timber, laminate and vinyl in the industry. Carpet is cut and distributed to the franchisee on an as required basis. This is all handled by a computerised stock enquiry and order processing system. You are relieved of the huge financial burden of carrying stock. This single factor has been a major contributor to past failures in the floorcoverings industry. Your working capital is not tied up in expensive stock and there are no short ends or wastage for you to dispose of.

46 Business Franchise Australia and New Zealand

LOW-COST ENTRY GETS YOU OFF TO A GOOD START Compared to other franchise operations, your initial entry cost into the Solomons or Carpet Call Franchise System is extremely low. This allows you to use your valuable capital for all those important aspects of the business â&#x20AC;&#x201C; positive cash flow, adequate working capital, store set up and signage, local promotion and advertising and so on. For as little as $80,000 you can open a brand-new store and hit the ground running on the path to financial independence.

SUPPORT IS ALWAYS THERE Each state has a dedicated State Franchise Manager who will assist you in the opening of your business, initial and ongoing training and support, marketing planning and to answer any questions you have throughout your time as a franchisee. On top of this, the network is backed by some of the most trusted names in flooring. Companies like Victoria Carpets, Feltex, Godfrey Hirst and Karndean are all available to offer support and training whenever you need it. For a confidential discussion, please contact Jack McClane, National Franchise Manager on 0402791187 to see if owning a Solomons Flooring or Carpet Call store is right for you! jack.mcclane@floorstores.com.au

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Business Franchise Australia and New Zealand 47

Don’t miss an issue

Get the App C OV ER STO RY: Z A R R A F FA’S C O F F E E

A STRONG BLEND-

ZARRAFFA’S COFFEE “The predominantly franchised stores are made up of traditional sites located in shopping centres and strip mall locations as well as many covenient drive-thru store locations.”

NEW HORIZONS In another bold expansion move by the company, Zarraffa’s Coffee signed its firstever, landmark Area Developer deal for the state of New South Wales in late 2017.

Zarraffa’s Coffee Founder and Managing Director, Kenton Campbell

The brand had long been assessing plans for nationwide expansion in Australia and introduced a pathway forward that is delivering on the business’s core brand strengths and promise to consumers, while allowing the company to expand more rapidly than ever before. “We have been trading in Queensland since 1996, growing steadily over time and always looking at ways that we could grow responsibly and concertedly in southern markets, delivering new franchise opportunities to meet demand.” Mr Campbell said the Area Developer concept is not a Master Franchisor but rather acts as an extension of head office and primarily identifies new sites, recruits, trains and provides ongoing support to new franchisees.

Impressive Growth

The predominantly franchised stores are made up of traditional sites located in shopping centres and strip mall locations as well as many covenient drive-thru store locations.

The perfect Area Developer candidates presented themselves from within the company, in the form of multi-franchise owners and veteran retailers – Ben Old and Dion Scholz.

Co-owners of three Zarraffa’s stores on the Gold Coast, Mr Old and Mr Scholz have over thirty years of combined franchising experience, having run over forty of their own locations, across four different franchise systems.

JOIN THE HERD T H

M A G Apractical Z I training, N E marketing, F O management R F R A N C H I S E E S

Zarraffa’s has fostered many multi-store franchisee operators, who are looking to continually reinvest in the brand. “That has probably been the best indication of how we are faring in the competitive franchise landscape; the fact that so many of our franchisees are long term and who are now employing their kids in the business, with a number taking on two, three or more stores.”

and accounting and the business provides comprehensive operations manuals, as well as full support from the franchise management team.”

VOL 13 ISSUE 03 MAR/APR 2019

“We ensure you have the tools of the trade and know-how to effectively run your business.” For more information on a Zarraffa’s Coffee franchise and available opportunities head

The company offers a full start-up training

to the website www.zarraffas.com AUSTRALIA and NEW ZEALAND

NEW AND RESALE

OPPORTUNITIES

A STRONG BLEND-

ZARRAFFA’S COFFEE

ARE AVAILABLE IN THE FOLLOWING AREAS:

QLD: Deception Bay Drive Thru Yamanto Drive Thru Carseldine Ferry Road Drive Thru Rockhampton Drive Thru Areas of interest: Stafford Yeerongpilly

NSW: Bankstown Drive Thru Areas of interest: Heatherbrae Erina Gosford Orange Bathurst Penrith Maitland Tamworth

12 Business Franchise Australia and New Zealand

WA: Canning Vale Drive Thru Kalgoorlie Drive Thru Currambine Drive Thru Areas of Interest: Banksia Grove Cannington Success Welshpool Byford Madeley

DON’T PAY THE PRICE

FOR NOT GETTING THE RIGHT ADVICE

Business Franchise Australia and New Zealand 13

NEWS MEDIA 101 FOR FRANCHISEES SPECIAL FEATURE

$6.95 (AUD), $7.95 (NZ) inc. GST.

FINANCIAL & LEGAL ADVICE

FRANCHISES IN YOUR PRICE RANGE LATEST NEWS

FRANCHISE DIRECTORY

www.businessfranchiseaustralia.com.au 48 Business Franchise Australia and New Zealand

franchises you can afford

VOL 13 ISSUE 03 mar/apr 2019

snap-on tools support for success the importance of

a business plan

can you afford a franchise? franchises you can afford

taking the leap

Business Franchise Australia and New Zealand 49

Resources at your fingertips!

CURRENT TITLES INCLUDE: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication Our website also provides additional advertising and information which complements our publications.

www.businessfranchiseaustralia.com.au

Contents 52

58 52 Cover Story: Snap On Tools â&#x20AC;&#x201C; Support for Success 54 Special Feature: Franchises in Your Price Range 58 Expert Advice: Can You Afford a Franchise?

FC Business Solutions

60 Expert Advice: Franchises You Can Afford, Taking the Leap

DC Strategy

62 Expert Advice: The Importance of a Business Plan

Ian Watt | Retail & Business Banking, Westpac

A regular of Business Franchise Magazine, our special supplement in franchising showcases a different industry each issue

To share your specific expert industry advice or to feature your franchise in the next issue, please contact: Kathleen Lennox, Sales & Marketing Manager Phone: 03 9787 8077 Email: kathleen@cgbpublishing.com.au

Business Franchise Australia and New Zealand 51

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c ov er sto ry: S N A P O N TO O LS

‘support for growth’ snap-on tools

Snap-on Tools is preparing to celebrate 100 years of putting high-quality tools and equipment into the hands of mechanics, engineers and other professional tool users in 2020.

Business Franchise Magazine Australia and New Zealand spoke with Stacey Gilbert, Snap-on’s National Franchise Manager, “Snap-on Tools believes in investing in our franchisees’ success by providing ongoing training for both personal and business development. We also offer the franchisees the best possible suppliers for services, such as HR, bookkeeping and insurance, experts who understand what it is like to be a franchisee. New franchisees can access an exclusive finance package to help set up their franchise.”

Established in 1920, Snap-on Incorporated is fast approaching a century of being one of the top international manufacturers of high-quality tools. After 30 years in the Australian market, Snap-on Tools continues to perform, providing robust financial results for its network of over 180 franchisees.

David Johnson, Snap-on’s 2018 Rookie Franchisee of the Year, bought his Snap-on Tools franchise in October 2017. He has worked for many years in mechanical roles, but more recently in sales and business development within the industry.

Snap-on Tools is a subsidiary of Snapon Inc., a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional technicians, with an established network of operations across the world. Snap-on Tools prides itself on providing extensive training and ongoing support for its franchisees from the well-established franchisees to those who are brand new to the industry. No previous mechanical experience is required to be a franchisee, but it is essential to have a passion for building strong relationships with your customers and having good sales skills.

52 Business Franchise Australia and New Zealand

“I had wanted to own my own business for some time and had looked at a number of different businesses. I was familiar with the brand and Snap-on’s strong reputation in the market. The Snap-on franchise was the perfect fit, and the available territory and the timing fell into place. We were offered an available territory which was in a great location, and Snap-on took care of the truck, fit out, initial stock selection, etc. I undertook a week-long training session in Dallas, Texas, covering sales training and franchise ownership, plus 4 weeks on the job training with a franchise development manager. Snap-on run a guided online discovery tour for prospective franchisees, introducing them to the business and the franchise model. We also spoke with the finance department to get the lowdown on the financial arrangements and went out with current franchisees to see how they were getting on with their Snap-on franchises. After 6 months in the business, there was a further 2-day training course for new franchisees. In addition, there are ongoing monthly sales meetings and 6-monthly tool expo’s – giving you the chance to ‘learn more and earn more.’”

“I was familiar with the brand and Snap-on’s strong reputation in the market. The Snap-on franchise was the perfect fit, and the available territory and the timing fell into place.”

The training you get is next level. Your first weeks on the road are challenging but you will be mentored by a territory manager. They are there to help you with the smaller things that may pop up, to help you stay grounded and focused on your training, assist you with following up on the order and delivery process and also connect you to the right people within the Snap-on business.” The long-term goal is to not only expand the number of Snap-on Tools franchisees in Australia and New Zealand but also increase the number of franchisees who own several franchises. Stacey proudly adds, “Snap-on Tools are committed to ‘Support for Growth’ and have tripled the number of owners who own multiple franchises over the last 4 years. Recently, we were awarded

“Down the road 10 years, Mark and Nicole now own multiple franchises. Their confidence in Snap-on Tools as a world-class franchisor which invests in their success is growing all the time.”

No 1 in the Expansion category of the 10 Thousand Feet Top Franchise Awards which are awards based on feedback from our own franchisees.” Mark highly recommends becoming a franchisee for Snap-on Tools. “If someone was looking to join the Snap-on franchise, I would tell them go for it, The Snap-on brand is well known, you get the support and training you need and will meet amazing people and form lifetime friendships. It’s been a great franchise system for us to be part of. Just follow the Snap-on program, the systems in place work.” Snap-On Tools is always looking to expand into other states and territories in Australia & New Zealand. If you want to be like David and Mark and find fulfillment, success and a great lifestyle with a supportive and knowledgeable franchise, contact Snap-on today: Aus: 1800 762 766 NZ: 0800 762 766 Sota.franchise@snapon.com www.snaponfranchise.com.au

Mark and Nicole Abrahams started their Snap-on Tools franchise in 2007. Mark had worked in the automotive industry for 17 years in different roles, from apprentice to mechanic and then service manager. “After being in the industry for that long I was looking for more challenges. I was looking for a different role in the trade, I just wanted to try something new. My Snap-on dealer suggested I look into the franchise.” Down the road 10 years, Mark and Nicole now own multiple franchises. Their confidence in Snap-on Tools as a world-class franchisor which invests in their success is growing all the time. “We had the opportunity to buy our second franchise in June 2017 and our third March 2018. Training is ongoing with help from the business management team. They cover all areas of the business providing group training meetings and one-on-one phone support. They have a great MYOB system that was designed for Snap-on’s franchisees and provide ongoing support and training with the system.” We asked Mark about his experience when he first started out. “I had been buying the brand for a long time during my trade, I always had the Snap-on truck turning up to the workshop. It looked like a good business model and when the time came, we wanted to look into it further.

“Snap-on Tools are committed to ‘Support for Growth’ and have tripled the number of owners who own multiple franchises over the last 4 years. Recently, we were awarded No 1 in the Expansion category of the 10 Thousand Feet Top Franchise Awards which are awards based on feedback from our own franchisees.”

Business Franchise Australia and New Zealand 53

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For experienced franchisees, financial incentives and ongoing support through training and development help them to grow and expand their businesses. Stacey said, “We are constantly responding to our franchisees’ feedback and evolving our services to meet their needs. For example, webinars covering all aspects of the business are being developed so that franchisees can access support whenever they need it.”

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feature arti c le

franchises in your price range One of the questions that we get asked all the time at Business Franchise Magazine, by people researching the purchase of a franchise, is “Which one would you buy?” But surely the first question the potential franchisee should be asking is of themselves and should be “Which one can I afford?” Over the many years that Business Franchise Magazine has been involved in franchising in Australia and New Zealand, we have dealt with hundreds of different franchise systems on a regular basis. From the newest up-and-coming ‘must-have’ to the ‘old-timers’ established and successful over many years, franchising has never been so diverse. So, where do you start? If you are lucky enough to know the industry you wish to join, the answer to this will help you decide which franchise systems to approach. If you have no idea of the industry type you wish to buy into, this is a helpful exercise as it will help to narrow down the wide range of 1600+ franchise systems available in Australia and New Zealand.

So what is your price range? Business Franchise Magazine is always packed full of current franchise systems available, all categorised by price bracket to give you some helpful information on where

54 Business Franchise Australia and New Zealand

to start. Head to pages? and ? (line listings) for a list of more great franchise systems.

Can I Afford a Franchise? Are you looking to buy a franchise but aren’t sure you can handle the costs involved? It’s true, an average middle-class salary alone probably won’t be enough to make your dream a reality, but that doesn’t mean starting a franchise is impossible even on a limited budget. You just must know where to find the assistance you need.

Franchise Start-Up Costs Start-up costs vary widely and can range from as low as $10,000 to more than $1,000,000. A big factor is whether or not it will be necessary to own or lease real estate for your business.

What Can You Afford? In order to determine what you can afford to invest in a new business, you need to have a good understanding of your current finances. You can start figuring your net worth by compiling a balance sheet that lists all assets and liabilities. Some franchise experts believe you should not invest more than 15 per cent of your own money, but this percentage may vary. Seeking the consult of a financial advisor is wise because they can help you determine how much of your own money you can afford to invest based on your specific financial situation. Unless you are interested in a low-cost

franchise, you will likely need to borrow the majority of the funds to purchase your business. In general, lenders require you to provide 20-25 per cent of the total investment. For example, if you have $50,000 to invest, you will want to research franchise opportunities in the $200,000 range. Before approaching any lender make sure you are current on all bills, correct any mistakes on your credit report, and be prepared to explain any blemishes.

Why buy a franchise? Wanting to trade under an established brand commonly motivates franchisees purchasing an existing franchise. However, franchising can be a costly business venture, and before jumping straight in, it is important to consider the costs and financial obligations involved in franchising. Below, we look at the financial aspects from the perspective of a franchisee to help you answer the question, ‘can I afford it?’ At the outset, franchisees should carefully examine the franchise documents to determine all the costs involved. In particular, you should carefully read and understand the disclosure document because, as required by the Franchising Code of Conduct, franchisors are required to disclose all actual or potential associated costs of the franchise business, including the initial franchise fees and costs through to the ongoing fees or royalties. The document should detail costs including upfront documentation fees and day-to-day operational expenses, such as postage costs and staff amenities. The fees that a franchisee must pay may be quite costly depending on the length of the contract and the perceived reputation of the franchise. Franchisees should be particularly aware of: 1. Initial Franchise Fees Initial franchise fees are meant to cover the cost of initial assistance needed in setting up the business such as

recruitment, obtaining a lease and/ or licence, fit-outs assistance and any training involved in running the franchise business. Initial fees will typically rise in relation to the length of the franchise contract as well as the brand’s reputation. 2. Ongoing fees Once the business is set-up and operating, franchisees will also be responsible for paying an ongoing franchise fee. This usually based on a percentage of the franchisee’s gross revenue and determined by the division of obligations and responsibilities between the franchisee and franchisor. So remember that a greater reliance on the franchisor for support may be reflected in a higher percentage of ongoing fees. 3. Other Costs Franchisees should also be aware of other aspects involved in setting up a franchise, such as the business structure, which may influence their financial obligations. Additionally, franchisees should consider buyer costs and the costs of setting up company trusts. The key for a franchisee is always to plan. Analyse the franchise documents and use the information to prepare cash flow forecasts and business plans. It is also worthwhile to do your research. While disclosure documents itemise the costs and expenses for which you are liable, they rarely give an indication of the income you will derive against which those costs will be offset. Examining the industry, talking to other franchisees and undertaking some market analysis will be critical in determining the overall financial risk you will take on. As the franchisee, it is important that you understand your financial obligations and business structure. If you have any questions, let a franchise lawyer know.

Buying a Franchise: FCA Guidelines In Australia today there is a franchise operating in almost every type of business category, with varying levels of complexity and cost. Prior to buying a franchise, potential franchisees should do the following; 1. Assess your own reasons for wanting to own a business; 2. Assess the lifestyle and income implications of owning and operating a business; 3. Assess the franchise opportunities consistent with 1 and 2 above. 4. Build your understanding of the franchise relationship by reading the Franchise Guide. 5. Narrow your franchise search to a few systems, then request further information. 6. If appropriate, and you are comfortable with the decision, select a system and commence the application process. 7. Ensure you have adequate borrowing capacity, including working capital, to successfully establish this type of business. 8. Be sure you receive and evaluate all disclosure material during the application process. 9. Be sure you receive legal and accounting advice from lawyers and accountants with franchise experience before making any final commitment. 10. Use the cooling-off period to check your facts and figures and determine if you still want to proceed. This is by no means an exhaustive list of things you should consider prior to buying

Business Franchise Australia and New Zealand 55

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“Start-up costs vary widely and can range from as low as $10,000 to more than $1,000,000.”

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a franchise, but if you work through these 10 steps you will be at less risk of rushing headlong into a hasty and ill-informed decision.

Background Research If you are curious about franchising, The Franchise Council research facilities can help supply the answers you need. Head to www.franchise.org.au for documents that will provide you with an overview of the things you need to consider as you embark on your research.

“It is always essential that anyone considering becoming a franchisee receives competent professional advice from qualified and experienced advisors.”

Due diligence before entering into a franchise agreement is essential. The resources found at www.franchise.org.au will help you identify the next steps in your research. Business Franchise Magazine also produces two annual publications offering advice from various professional advisers. You can order the latest issues via http://www. businessfranchiseaustralia.com.au/annualpublications. The directory is cross-referenced by category and includes an alphabetical index, so finding a particular franchise or type of business is quick and easy via direct links or email. Our website https://www. businessfranchiseaustralia.com.au/ has a comprehensive web-based Directory of many franchise systems in Australia. You can also find various professional advisers for assistance in purchasing a franchise.

Franchise Costs & Fees In all business format or package franchise programs, franchisors directly or indirectly collect payments from franchisees for the right to use their brand and to participate in their systems. Franchise fees can range in price (for up-front franchise fees and set-up) from as little as $5,000 to as much as $1 million, or more. Typically, franchisees are also required to pay ongoing fees for franchise support, which may be a fixed monthly amount, or calculated as a percentage of turnover.

lawyers who are members of the Council and who understand franchising, which is a specialist field of practice. Business Franchise Magazine boasts a large range of Expert Advice articles from a number of leading industry experts in accounting, legal and much more.

Deal only with FCA Members Members of the Franchise Council have committed to following the mandatory Franchising Code of Conduct, plus any FCA designated member Code of Conduct. This, in addition to common law rights, increases protection for franchisees from unscrupulous operators. All intending franchisees should ensure that they deal only with members of the Franchise Council of Australia and ask for proof of an organisation’s membership of the FCA.

Type of business

Fixed monthly amounts may range from $50 per month up, while percentage fees may range from 2% to as much as 15%. Additionally, a further fixed or percentage of turnover fee may be applied to cover the costs of group marketing.

The position of the franchise in the market in which it trades is a vital consideration. You should not only look at the particular franchised business in relation to its own activities, but also make an assessment of the prospects for the overall industry or trade of which it forms a part. The franchise will either be dealing in goods or products, or the provision of services. The accompanying table contains a comparison of the various considerations which should help in making an assessment.

Get Advice

Are you cut out for it?

It is always essential that anyone considering becoming a franchisee receives competent professional advice from qualified and experienced advisors. The FCA can direct potential franchisees to accountants and

Despite the benefits, franchising is not for everyone, and it can be surprisingly competitive just to be selected as a franchise. Good franchisors are highly protective of the brand they have built up and, not

56 Business Franchise Australia and New Zealand

surprisingly, many actively seek out people who will be enthusiastic brand ambassadors. Even if you have the right personal qualities, you need to commit to playing a very handson role in the business and that inevitably means long hours at the coal face. Investing in a franchise gives small enterprises the benefit of a well-known brand, something that can take years for an independent venture to build up, as well as the proven business systems of the franchisor. According to Dominique Lamb, CEO of the National Retail Association (NRA), 80 per cent of independent small businesses fail in the first five years – “that’s far higher than the 20 per cent failure rate among franchisees”. The advantages of franchising go beyond an established brand. “As a franchisee you’re not entering a new industry on your own,” says Lamb. “You have the support of the franchisor, and this can extend to assistance with human resources, organising business bank accounts, which can mean securing discounts on equipment like EFTPOS machines. Franchisors will also often step in to negotiate leases for franchisees or at the least educate franchisees on how to negotiate a commercial lease.” “Be prepared for hard work,” cautions Lamb. “A franchise is not a way to make money without you being involved. You have to drive the business, make your mark on it and lead by example, especially when it comes to motivating staff to give their best effort.” Enjoy this issue of Business Franchise Magazine’s feature – Franchises in your Price Range!

FRANCHISE DIRECTORY 2019 INSIDE: OVER 2000 BUSINESSES LISTED

ON SALE NOW $9.95 AUD, $11.95 NZD (INC. GST)

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e x pert adv i c e

Can you afford a franchise? Buying into a franchise is a big step in your life. It may be one of the most significant financial decisions you will make. While the bank may say ‘yes’ to the monetary cost of the business, it’s vital to look beneath the surface at the hidden costs. These can have a considerable impact on whether your venture sinks or swims. Have you ever looked out at the ocean when it’s calm? The sun is shining, there’s a pleasant breeze, and the waves are gently lapping at the sand. It looks ideal, right? But how do you know that the water is as calm as it appears? Are there undercurrents or rips that can cause problems for even the strongest swimmer? Buying a business can appear the same. Everything can appear to be in excellent shape – the financials, the business plan, the product, the reputation of the franchisor, the customer demand - but, before you dive in, it’s important to consider some of the costs that lie beneath the surface.

Putting a value on your own time It can be tempting, and even exciting, to think about all that you will be able to do in a business. You may be a people person and the idea of engaging with customers every day is something that is highly motivating to run a café or a gym or play centre. However, it’s essential to assess how much time you will be able to spend on the day-to-day running of the business (serving customers, cleaning, ordering stock, to name a few) compared to a strategy level (reassessing your business plan, professional development of your team, assessing any risks due to changing customer demand or evolving economical situations). You need to be realistic and not sell yourself short, or to put it in another way, don’t underpay yourself. You wouldn’t underpay your employees, so why are you diminishing the value placed on your own time? Carefully examine how many hours a day you can put into a business and how you want to use them. Is it reasonable to spend all day servicing cars, or making coffee or taking classes, and then cramming all the paperwork, forecasting and business development into the evenings and weekends? Is that a wise investment of your own time, and importantly, impacting your health and well-being? Running a business is not a part-time job, there will be extended hours involved, but it’s also important not to run yourself into the ground. Assess the time you will need to invest of your own or how much you can

58 Business Franchise Australia and New Zealand

afford to delegate to a manager or additional staff before you sign on the dotted line. You need to walk into the business with a clear idea of how you will allocate your working hours, and non-working hours, within that business.

The skills gap Most franchisees come to their new business with a skill set developed over the years in other roles. You may be a fitness instructor purchasing a Pilates and yoga studio – running classes will be simple for you, but managing a team of employees may be something you have not done before. You will need to know what training, coaching and professional development are offered to franchisees in areas such as management by the franchisor. Training will vary significantly depending on the franchise model you buy into, as will on-the-ground support via a field coach. Some businesses offer extensive leadership training, while others focus more firmly on the skills you need to run the business day-to-day such as running classes, serving customers or producing food and beverages. Investigate the training and professional development offered and note any areas where you feel you may still have gaps in your skills and knowledge. External courses

or business coaching is available, but this may require additional time and financial output for which you may need to budget.

Getting the word out Most franchise businesses have a national marketing strategy and branding concepts that filter through all their advertisements, signage, website and promotional materials. Where marketing at a head office level starts and ends will vary based on the franchise you are looking to buy into, and it is a question you should be asking. What marketing initiatives run out of head office? You may be expected to contribute to a marketing pool to fund advertisements, sponsorships or a social media campaign, and this may lift some of the marketing burden off your shoulders. However, very rarely are franchisees not expected to undertake at least some of their own marketing at a local level – perhaps running a venue-specific Instagram or Facebook account, sponsoring a sporting club or community or even letterboxing flyers. It’s important to consider how equipped you are to handle this and determine whether local area marketing is something you can do yourself, or whether you may need to supplement a broader

level campaign with your own time or cost of hiring a casual social media or public relations support.

Get the inside word from those in the know The best way to assess what hidden costs may exist is to talk to other franchisees. Ask them what costs they encountered that they didn’t expect. What questions would they ask if they had their time again? What parts of the business they spent too much time on or not enough? Are there areas they would have outsourced or delegated earlier on to allow them to focus on other parts of the business? Current or former franchisees are a wealth of information – make sure you utilise their experience to help make your venture more enjoyable, profitable and successful.

What are the short term savings vs long term costs? Who doesn’t love a bargain? There is no doubt that if you feel you can get the same outcome at a lower price, it is incredibly tempting to go for the more affordable option. But sometimes, the less expensive franchise may end up costing you more if you need to supplement areas like marketing, training or professional services heavily from your pocket. Consider the costs and what savings you may be making in the long run bypurchasing a franchise that offers more support, compared to one that may offer fewer support services. It’s also worth considering the return on

investment. A smaller investment may be financially appealing, but it may not deliver the sort of profits you are seeking. It may be ideal for a side-hustle or lifestyle change, complemented with other household income, but if you want a franchise to be a full-time household income, you need to examine the rate invested compared to the expected return carefully. Going into a franchise understanding that there may be more beneath the price tag is one of the first steps of setting yourself up for a successful business opportunity. FC Business Solutions is an integrated consultancy focused exclusively on the franchise community. Our team of professionals has been providing specialised and expert services to franchises for many years. The FC Business Solutions team are actively involved members of the Franchise Council of Australia regularly attending events, participating in committees and assisting in raising the profile of franchising in Australia. FC Business Solutions is a business which has proudly been certified in accordance with the internationally recognised ISO 9001: 2008 management system which focuses our business on delivering a consistent level of quality to our clients defined by regularly reviewed processes and procedures. hello@fcbs.com.au (03) 9533 0028 www.fcbs.com.au

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“The best way to assess what hidden costs may exist is to talk to other franchisees. Ask them what costs they encountered that they didn’t expect. What questions would they ask if they had their time again?”

FE ATUR E : fr anch ises i n you r pr ice r ang e

e x pert adv i c e

FRANCHISES YOU CAN AFFORD,

TAKING THE LEAP Are you looking to venture out on a new business endeavour this year? Ready for that career change that you’ve always dreamt about? By all means, take that leap and dive straight into it. This may be your big moment for a career change and in return business success! Before you get too carried away, it’s important that you are aware of the hidden terms & conditions, costs and, most importantly, assessment of your own reliability in terms of owning and operating a business. Of course, there’s nothing to say that you can’t leap head into a new opportunity that you’ve been waiting years for, especially if it’s an idyllic fit for your current living and working situation. However, when taking that initial leap into unknown territory, whether it be franchising our your own solo endeavor, it’s important that you perform your due diligence and do your research into the bigger picture. That way, the path to franchise success will be much smoother and profitable in the long haul. When it comes to assessing your new franchising endeavor, you must first assess

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Whether your sights are set on a fast-food chain or a retail outlet, it’s important to choose an option that’s suited to your budget, saving you from overcommitting your finances. In assessing your finances, you can calculate your net worth by compiling a list of your assets and liabilities. Franchise experts say that you shouldn’t invest more than 15 percent of your own money when considering franchising. Seeking the advice of a financial advisor is crucial to your initial success - although this will increase your expenses column, it’s an additional cost that will benefit you in the long run. You cannot progress (or make an informed decision) without the guidance of a financial consultant and advisor. Before signing a franchise agreement, it’s highly recommended that all future franchisees seek independent advice. Even when purchasing a low-entry franchise, you will most likely need to borrow a portion of funds for your initial investment, administration fees or the purchase of your franchise business. To progress with the investment, you will need to have an equity behind you for any Australian financial institution to consider you for a loan. Most banks or brokers will require substantial evidence to process your request. Remember that in recent years, banks and lenders have tightened their lending requirements and in most cases, you will need a number of specific documents, such as a business plan and financial model, in order to even apply for finance. In this circumstance, you will need to consider your own risk profile, as well as whether the franchise system you’re interested in has bank accreditation. Moreover, initial set-up costs will also be a factor. Keep in mind that the business will take a length of time to grow, before you begin to turn over a profit and start to see your investment returned. Working capital is crucial for the first few months of operations and running the business, as you will need to have money that can continue to support yourself, your business, and your family during the first few months of franchising. With all these points aside, research is

“There’s nothing to say that you can’t leap head into a new opportunity that you’ve been waiting years for, especially if it’s an idyllic fit for your current living and working situation.”

critical, because there are franchises out there that appeal to those with a lower initial investment. This is where due diligence and financial assessment will pay off, as lowcost franchises (which also boast successful business systems) are available to those who are ready to make the investment after performing their own initial assessment. When assessing which franchise to choose, whilst it should perhaps align with your interests or even previous work experience, you should also research the market and the likeliness of your franchise to succeed. There are numerous low-cost franchises across Australia that reflect current trends in the marketplace, everything from burgers and bubble tea to mini excavation hire and fitness; the supply and demand is there. The low-cost entry point makes it all the more profitable for you and your family in the initial stages. Whilst the overarching international presence and brand recognition of a sixfigure franchise may be initially more appealing, it is important to weigh up the pro’s and con’s of the investment. Additionally, it is important to recognise that there are franchise opportunities available for less than $150,000 available to individuals, some of which have gone on to be the most successful in the country, if not the world. Yet, no matter the initial fee, in order to begin your journey to business success and obtain financial growth, it is vital that you seek legal and financial advice. The slightest hesitation or uncertainty you may feel in the initial leap, can be eased with the guidance and advice of a legal practitioner, or financial advisor. This is, however, another cost you must consider when beginning your franchising journey, but as explained, it’s unavoidable. Seeking advice can aid in making the entire process more affordable too, by showing you ways to avoid nasty surprise bills along the way, as well as creating a financial programme that will make franchising costs manageable rather than unexpected. Overall, starting new and exciting business adventures are nerve wracking, yet rewarding all at the same. Whether you’re looking to venture into a developing

industry, or if you’ve honed in on your skills and are prepared to go out on your own, it’s important to always remember the financial and emotional commitment required. From franchising with a small yet highly successful company, to going out and creating your own, the financial matter of the process should be held at the top of your priority list in terms of organising and managing your spending. It is critical that you seek out both legal and financial guidance in the industry of franchising so that you are protected from any hidden costs that may appear along the way. Professional advice will help you to assess the risk factor of your investment and whether or not you are financially equipped to go ahead with this business endeavour. Having said that, low-cost franchises are proven to experience all the same business success and obtain the same if not more brand recognition in the long haul, as well as being easier for the franchisee in the initial investment into the business. Therefore, franchises that you can afford ARE possible, and they ARE out there, it just takes a little bit of guidance, and a little bit of research and of course - a big leap! You’ll thank yourself later. Building the foundations of successful businesses for over 35 years, DC Strategy is Australasia’s expert end-to-end franchising business, specialising in consulting and franchise development, extensive legal services and provides a wide range of franchise sales and marketing capabilities. Working with retail, food, industrial, financial, community, IT, professional, trade and service organisations, DC Strategy’s multidisciplinary approach ensures that the appropriate talent and experience are applied at every stage and that clients’ business needs are served professionally and cost effectively under one roof. DC Strategy have advised over 200 networks and established over 2000 franchised locations in Australia alone, creating well over $2 billion worth of enterprise value for clients. For more information contact DC Strategy at: 1300 682 657 www.dcstrategy.com

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whether you can afford to take this leap. An obvious point, but crucial, nonetheless. Having a thorough understanding of your current and future financial situation. This goes both ways: whether you’re looking to franchise your business or are interested in taking the reins by investing in an already established business model and franchise network, ensure that you’re financial stability is healthy and will be able to carry you through the initial set-up and capital requirement.

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e x pert adv i c e

The Importance of a

Business Plan One of the main reasons many businesses, including franchises, fail is because they either do not undertake enough planning before they start, or they do not maintain a solid planningreview process as their business grows and matures. It is vital for the survival of your franchise to take the time to develop your business plan. Your business plan should outline your goals, your strategies, your prospects, and also the method by which you will achieve these. Each business should have its own and unique plan. While it’s good (and often much easier) to work from a template, start out the right way by making sure that you delete any headings which do not specifically apply to your individual business. Don’t consider this as homework, but instead as a serious analysis of how your franchise business will work. Your plan will not only help you to test your ideas, but also to decide on strategies to reach your goals. It’s all about quality. Your business plan doesn’t need to be as long as War and Peace. In fact, the more concise and straight to the point it is, the better it’s likely to be. A five–page document can be sufficient, if it’s five pages of solid content and strategy. You do need to make sure that you cover all areas of your business and that your plan is manageable and contains enough flexibility to be revised as conditions which affect your business change. Your plan should reflect your business life cycle - whether you are starting up,

“Knowing how and when to exit your business is as important as knowing how to start it. Many owners build their business to sell when the time is right.” Ian Watt | Senior Business Development Manager - Franchising, NSW & ACT | retail & business banking, Westpac

supporting a business-loan application or providing ongoing management. For example, a business plan prepared to accompany a bank-loan application should show the loan requirements, describe how the borrowed money will be used, list what collateral will be provided, and propose the repayment plan. Your business plan is your roadmap to success. It needs to be fluid and flexible, and it needs to be reviewed and revised at regular intervals throughout the business year. If at any time you are forced to diverge from your strategy, your business plan will help you find your way back to more familiar ground.

Suggested structure for your Business Plan • The Executive Summary: A summary of the highlights and main points of your plan. Write this last. • About the Business: This section should include detail about the location you will be operating from; the history of the franchise systems; facilities and equipment you will be using; as well as the legal structure, set-up costs, funding, and insurances you will choose. This section paints a picture of your business and describes the legal entity and ownership structure, while also giving an overview of start-up costs and initial funding.

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• Industry and Market Analysis: Here is where you describe the products or services you offer. Make sure you emphasise why buyers will purchase those things, and what benefits they will receive by doing so. Show how much it costs to deliver what you’re selling. You should also review current trends in the wider industry or sector, and assess your competition. • Strategies: Here you need to document your overall mission strategy, objectives, and milestones. You can also include your marketing strategy, outlining any plans for advertising and promotions as well as a sales forecast and the cost of sales. It’s a good idea to detail your distribution method/s and plans for growth as well. You should also describe the target market and segment you will be focusing on, including market demographics, market growth, trends and forecast. Finally, describe the nature of your industry and sector as well as your competition, and fine tune your milestones with dates, budgets, and specific responsibilities. • Management Structure: Outline staff positions, costs, and facilities and also include an organisation chart. You should identify and describe the key members of your team, list managementteam gaps (if any) and show how they will be addressed.

FE ATUR E : fr anch ises i n you r pr ice r ang e • Financials: The key element of this section is your financial plan and needs summary. Other components of this section should include sales forecasts, assumptions, annual income expenditure, a profit-and-loss statement (P&L), a cash flow statement, and a balance sheet. • Information Systems and Controls: This is a summary outlining the operational aspects of your business. Here you should define the systems, processes and controls which have (or will be) put in place. Also, identify any gaps and plans for the future. • SWOT analysis: This helps you define your Strengths (for example, reputation, latest technology, good location), your Weaknesses (lack of experience; difficulty finding staff, high overheads), any Opportunities (local market growth, an

unfilled niche in market, the possibility of a joint venture), and any Threats (a competitor opening up, over-reliance on one supplier, raw-material costs rising). • Exit Strategy: Knowing how and when to exit your business is as important as knowing how to start it. Many owners build their business to sell when the time is right. If this is your strategy, make sure that you understand how to do this. There are many books available which explain the details; or you can speak with your accountant, solicitor, or bank. Other considerations and water-cooler topics: - Share your business plan with your staff and summarise it into a one or two-page document. You need their commitment to help you get there!

“You do need to make sure that you cover all areas of your business and that your plan is manageable and contains enough flexibility to be revised as conditions which affect your business change.”

- Share performance outcomes with your staff regularly. Highlight key successes and learnings, and pinpoint where results are not on track to focus everyone’s attention. - Demonstrate key performance measures graphically; a picture really is worth a thousand words. - Consider outsourcing and obtaining professional assistance during all stages of the planning process. - Ensure the analysis is ‘non-emotive’, particularly in terms of what has been achieved to date and the successes and

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e x pert adv i c e

â&#x20AC;&#x153;Your business plan is your roadmap to success. It needs to be fluid and flexible, and it needs to be reviewed and revised at regular intervals throughout the business year.â&#x20AC;?

reasons for this. These reasons may not necessarily work into the future. - Update your plan every quarter. Even if the final outcome is that there are no changes required, the discipline of holding quarterly planning-review meetings is important. - Set key milestones which identify what you intend to achieve in set time periods. For example, the first six months, second six months, second year, and so on. - Business plans are as important for new companies as they are for established businesses which have been trading for ten years. Would you invest in a business that had no plan? - Your business may require you to share the plan with shareholders and other stakeholders at monthly board meetings perhaps even prospective investors. Westpac has supported the franchise sector in Australia for over 20 years. The growth of a specific franchise system is supported by providing streamlined processes for lending, as well as access to other lending transactional solutions. The bank also has a national network of franchise specialist business bankers who are able to deal with specific day to day needs of the franchise customer. Ian Watt is the Senior Business Development Manager - Franchising, NSW & ACT at Westpac. He specialises in the franchise sector, working closely and assisting many franchise brands grow and maintain their network. He holds a Bachelor of Business degree and is a qualified CPA. Contact Ian at: ianwatt@westpac.com.au www.westpac.com.au

The information contained in this article is intended as a guide only and is not intended as an exhaustive list of matters to be considered. Persons entering into franchise agreements should seek their own independent legal, accounting and other advice.

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PR OFI L E : BAT T ERY WO R L D

Coming of age for the Batteryologists heralds biggest year yet For over 20 years Battery World has strived to become a trusted retailer, a category expert, solving any battery related problem our customers encounter. So in 2017, Battery World took the boldest step ever in differentiating ourselves in the retail space and cementing ourselves with consumers as experts: we are not merely salespeople – we are Batteryologists. This allowed us to reinforce our standing as a service based retail store while highlighting our expertise in all things requiring some battery technology to stay switched on. With a network of 110 stores across Australia and with more set to open in 2019, we offer over 8,000 batteries and accessories and remain the most convenient place for consumers to obtain batteries and related products all in one location. Last year Battery World won two prestigious 2018 Australian Retailers Association (ARA) Australian Retail Awards: 2018 Pronto Retail Innovator of the Year and 2018 eftpos Franchise Chain of the Year. Battery World was acknowledged for leading the sustainable revolution with their role in minimising waste and encouraging consumers to recycle batteries in-stores across Australia. Our strength is in our investors, the franchisees, the Batteryologists: the network boasts over 35 franchisees who have been part of the brand for over 10 years, a staggering 20 for 15 years or more: three the full 20 years. Our franchisees know their market and have a wealth of knowledge about batteries few can boast. As Batteryologists, we know and understand our customers’ needs: whether that is a mobile phone battery or more complex battery systems for their four wheel drives,

motorhomes and caravans and even solar systems to keep charged when they want to hit the road less travelled. Fundamentally, to most people batteries are needed, but little understood, to our teams however, they are what keeps the nation moving. Our training is second to none: new franchisees receive eight weeks of initial training which includes two weeks in Support Office and six weeks of in-store training. They are then supported with a dedicated mentor from the franchise network for the first six months with ongoing training and development ensuring the Batteryologists promise is met. Each year the team attends our National Conference where experts in technology and battery systems present and conduct workshops. This allows our Batteryologists to remain agile to deliver the best service and high quality products to our customers. Not only do we sell batteries but we are committed to sustainability with ‘cradle to grave’ initiatives. Customers trust us for advice but also that we are custodians: responsible for what we sell. Batteries, particularly lithium can be toxic in landfill. We provide

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our customers a place to bring their disused domestic batteries for recycling. Further to that, our Batteryologists are committed to educating the next generation on the recycling process and its impact on the environment. Our innovative classroom program, freely available to all schools, provides curriculum links, lesson plans and collection bins within the schools, ensuring recycling is convenient and easy for students and their families. As Batteryologists, our franchisees and their teams are also committed to deliver product to customers when and where they need it most. We offer a 24/7 roadside service should our customers find themselves in a tricky situation and get stranded because of a flat battery. Batteries are part of everyday life. As technology advances, so will our reliance on portable power devices, assuring a promising future for our Batteryologists. For more information contact Stuart Hendricks – National Network Development Manager at: franchise@batteryworld.com.au www.batteryworld.com.au/FranchiseOpportunities

WANT TO BE YOUR OWN BOSS? Join the leading battery retailer in Australia and become part of a franchise network that has over 20 years of stable growth behind it. With 110 stores nationwide and with more set to open in 2019, it has never been a better time to start your own business backed by a nationally established franchise network. To ďŹ nd out more on becoming a Batteryologist and your own boss contact us today!

batteryworld.com.au 1300 793 209

BECOME A BATTERYOLOGIST

PR OFI L E : clark rubber

The Clark Rubber Commitment Clark Rubber franchisees benefit from a proven franchise system. Not only does Clark Rubber provide their franchisees with the knowledge and skills they need, but also ensure that franchisees have tangible business tools and the support needed to help them run their business. The team at Clark Rubber are with you every step of the way, whether you are taking over an existing store, starting up a new location or territory. Clark Rubber provide support in the areas of site selection, lease negotiation, store development and in-store merchandising. Clark Rubber franchisees and their staff benefit from a comprehensive initial and ongoing training program. Covering product knowledge, customer service, retail operational and compliance topics, training is delivered through a combination of individual, group and online programs. Clark Rubber Franchisees will also receive the IT infrastructure required to manage every aspect of their business including stock control, POS, financial reporting and benchmarking. Clark Rubber’s IT helpdesk is on hand to assist their franchisees with any system related issues, keeping the business operating smoothly.

Quality Products Backed by Great Marketing Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network. The dedicated merchandise team works closely with suppliers to build product ranges across their key categories of pools, foam and rubber. In addition, the team at Clark Rubber head office source products, develop promotional offers and negotiate terms and pricing. No matter which model a franchisee may choose, they will benefit from the knowledge and expertise relevant to their business. Marketing

and advertising are key to the ongoing success of any retail business. At Clark Rubber, investments in brand development and national retail advertising campaigns are paramount across all relevant and current channels to ensure that they are continuing to drive customers and business to their franchisees. Head office also work closely with all Clark Rubber franchisees to develop and execute effective local area marketing at a local store level.

Clark Rubber Pool Care Service Territories Included as part of the Clark Rubber franchise group is the opportunity to own your own mobile pool service territory. With the ability to market and service your own area, the flexibility to work from home, and the hours that suit you and your customers, this low-entry business model is a great way to run your own business with the support of a national brand and franchise network. At Clark Rubber, their commitment to customer service and providing their customers with solutions helps them to differentiate themselves in the market. Coupled with Clark Rubber’s extensive product range, you have the opportunity to build a strong business and retail destination within your local market. The uniqueness of Clark Rubber stores with a product range across Pools, foam and rubber, provides a strong market position

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supported by a well-recognised and reputable brand. Customer service is a key focus – and is a differentiator of Clark Rubber to many of its competitors. With a strong vision for growth now and in the future, including three franchise models in Clark Rubber store, Clark Pool & Spa shop and Clark Pool Care franchise territory, you can choose the opportunity that suits where you want to go.

Join an Award Winning Team with Clark Rubber Clark Rubber is a recognised Australian Retailer and ‘house hold name’ brand. Having an award winning national franchise network of 60 stores throughout Australia, with two franchise models plus a mobile pool service territory franchise, there are many great opportunities and reasons to join Clark Rubber. In previous years, Clark Rubber has been recognised as the Franchise Council of Australia’s Franchisor of the year, and in 2003 Clark Rubber CEO Chris Malcolm was inducted into the Franchise Council of Australia’s ‘Hall of Fame’, making Clark Rubber a multiple award-winning business! For more information and to enquire about current opportunities, contact Selena Vance at: Phone: 03 8727 9999 Email: selena.vance@clarkrubber.com.au www.clarkrubber.com.au

BUILD YOUR FUTURE WITH A RETAIL ICON

As one of Australia’s iconic retail brands, with a proud history over the past 70 years, we now have 60 stores nationally. Our award winning franchise model commenced in 1995 and offers a vibrant product range providing you a great platform to start your own successful business in the pool and spa industry.

Our industry knowledge will help you build a strong business, becoming the local pool specialist in your territory and helping you work in a lifestyle environment. Our franchisees benefit from: •

Our business development and support • teams will assist you in building your successful • business. We have three exciting franchise models where we are looking for new, motivated • and business orientated franchisees for: • • Clark Rubber Retail Stores • • Clark Pool & Spa Shops • • Clark Rubber Pool Care Service Territories •

Unparalleled national and local support Proven marketing and business strategies Group buying power No franchise renewal fees Turnkey development and set up Retail brand celebrating 70 years Multi Award winning franchise system Unsurpassed initial training and ongoing support

If you would like to hear more about franchise opportunities in your area, please contact Selena Vance for a confidential discussion on (03) 8727 9999 office or mobile 0400 922 493 or selena.vance@clarkrubber.com.au

clarkrubber.com.au Business Franchise Australia and New Zealand 69

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Business Franchise Australia and New Zealand 71

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How do I find a great site? How often does a business fail, not because the product is poor, but because the retail location planning has put the site in the wrong place? It is very difficult (almost impossible) to make every retail site perfect, but you can use some processes to improve the probability of success over failure. Site selection is like a tug of war. On one side are all the good things you are looking for, and on the other side is the rent (or purchase price) being asked. We can all get great sites if we pay outrageous prices, and we can all get cheap sites, if we are prepared to compromise on the basic necessities we know we should have. Retail site and venue selection is all about being able to achieve the positives, without paying an exorbitant cost.

Areas to consider By defining the areas you need to look at, you create a more structured approach to evaluating a location. What we are retailing will have a huge influence on our retail decisions, including that type of retail venue (s) are we seeking. If we are an oil company, then we are looking for free standing locations with great traffic and access. If we want to go into a shopping mall then we need to look at the Mall’s statistics, and if we want an Inline shop, then the power of the strip, and the passing pedestrian traffic is very relevant. Each type of site is different and has its pros and cons accordingly.

“My recommendation for Franchisees and Franchisors alike is to think of site selection and retail site analytics in the development of a proper process as an investment in your business.” Peter Buckingham | Managing Director | Spectrum Analysis

Demographics Different countries have different levels of access to demographic information (and at different costs). Countries like Australia and the USA basically provide information via the Bureau of Statistics websites for free, information on who lives in any area, including population, age, income, ethnicity and many other pieces of relevant information to help you understand the local area. Many countries only provide this information at State level, so it is hard to look at populations at 3 km or 5 km radius. Ideally we like to have information so we can match up the potential customers with the resident population. What I mean by this is if we know who the potential customers are, we can look to where they live, and look to that area for locating our business. For example if I was going to open a BMW dealership, I would be seeking a high socio demographic area. If I was selling very cheap children’s clothes, I would be looking for a lower socio economic area, with a high % of Impulse purchases

Higher rent

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children, or a lower than normal average age cohort.

Physical location Once we have at least drawn conclusions on what areas best suit what we are retailing, how do we look for the retail site? Try and think in terms of whether your product is Impulse or Destination, and that will give you some ideas on where to look. Impulse products are those things people buy at a whim, and need them on a regular basis. Think cigarettes, milk and other items from a convenience store. Destination is much larger purchases, where you will make a conscious decision to seek out that product, and go to the destination where it is at. Think in terms of a new car, a high priced restaurant for your birthday or anniversary, or renovating your house. The more you are at the impulse end of the line, the more you need to pay high rent for a top site with lots of passing traffic. The more you are destination, the more you can be off Destination purchases

Lower rent

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the main course / road, and pay less for a quality place that suits your needs.

“By defining the areas you need to look at, you create a more structured approach to evaluating a location.”

What we are normally weighing up (along with the rent) are the following factors: • Traffic – road, pedestrian and bicycles • Visibility • Access and parking • Space (square meters) • Suitability of the physical facility • Who are our neighbours

Building a process to make better decisions If we are only opening one store (as per a normal franchisee), then this decision is normally a one off, or not something being done on a regular basis. If we are a Franchisor or a large company with many retail outlets, then this is a regular event, and we should have a process to make the best possible decisions. If you are only opening 1 or 2 stores, you have to make the best call you can. If we are opening your 21st or 22nd store, you should

have learnt off the previous stores, and have some idea which stores work best for you, and which stores perform poorly. If you are opening the 101st and 102nd stores, then you really should have sales prediction modelling, or a process so you can predict what the new store will sell, and use that in your economic justification whether to proceed or not. I am always amazed at how much effort goes into screwing down the rental, or cutting the staffing levels to a bare minimal, because a store is not performing well, but look at how little effort has gone into the sales prediction modelling to predict what the store should or could be selling! My recommendation for Franchisees and Franchisors alike is to think of site selection and retail site analytics in the development of a proper process as an investment in your business. Stop thinking of this as an

74 Business Franchise Australia and New Zealand

expense, because these are normally the most important decisions in your retail business, for you long term survival. Note – Peter is running workshops on Retail Site and Venue Selection and Territory Planning in conjunction with Franchise Advisory Centre in April/May 2019 in Sydney and Melbourne. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Geodemographic and statistical consultancy. Peter is both a Certified Management Consultant (CMC) and a Certified Franchise Executive (CFE). To contact Peter email peterb@spectrumanalysis.com.au or visit www.spectrumanalysis.com.au

Darryl Morris

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Business Franchise Australia and New Zealand 75

fo c us feature : national franchise insurance brokers ( N FI B )

Why centralising your franchise group insurance is

a good ideA

Efficiency in business comes by ensuring all cogs in the business machine are fully functional and optimised. Franchise groups are tasked with monitoring and tweaking all aspects of their operating system to maintain efficiency across the board. One of the most important aspects for groups to monitor is insurance – as any successful franchise group will tell you, it’s important that all franchisees have a level of cover that complies with their industry and their franchisor. Insurance models that specialise in group-standardised insurance packages allow for franchisees to be safe in the knowledge that they’re properly covered, and enable franchisors to be confident that their brand won’t be unavoidably affected by a negative situation in the future. Not only does this make life easier for the franchisee – leaving

“Looking for security, NFIB is a fully owned company within the PSC Group of operations. Publicly listed the PSC Group has a proven track record in business acquisition, establishment and turnaround in the insurance services industry.”

76 Business Franchise Australia and New Zealand

more time for them to run other aspects of their business - it also allows the franchisor to achieve a certain level of control over group insurance matters, without seeming overbearing.

“One of the most important aspects for groups to monitor is insurance – as any successful franchise group will tell you, it’s important that all franchisees have a level of cover that complies with their industry and their franchisor.”

National Franchise Insurance Brokers (NFIB) is a company that specialises in insurance designed specifically for people working in the Australian franchising sector. It’s a fully automated, compliant service that provides clients with full documentation. All policies are underwritten by some of the world’s best insurance organisations, notably Lloyd’s of London – arguably the largest insurance market in the world.

How does it work? NFIB’s basic premise is simple, to provide a centralised space for franchisors to easier monitor and regulate the insurance affairs of their franchisees; from here a secondary benefit comes to fruition – franchisees gain access to pre-determined covers tailored to their particular franchise group and industry. Making the (often tedious) process of purchasing insurance much simpler. The group-pricing structure available to companies such as NFIB (using ‘people-power’ to negotiate a better overall premium) acts a major advantage – often providing clients with premiums considerably lower than if individuals were to insure elsewhere.

The Benefits For Franchisors Simple, centralised and compliant; these words form the basis of the NFIB system for franchisors. With the aid of an online portal, franchisors that sign up to NFIB gain access to real-time reporting of franchisee insurance affairs – all relevant documentation is readily available through the NFIB website, from Product Disclosure Statements (PDS), to certificates of currency, to live updates referring to the take-up rates of franchisees. Prominent Australian franchisors already signed up to NFIB cite the level of control offered by the system as the most desirable feature. The ability to stay at-arms-length, but retain an input into something that could have a potentially adverse effect on the brand if handled wrong, is what sets NFIB apart from other insurers. Looking for security, NFIB is a fully owned company within the PSC Group of operations. Publicly listed the PSC Group has a proven track record in business acquisition, establishment and turnaround in the insurance services industry. The PSC Group comprises a portfolio of businesses ranging from start-ups to mature businesses...

For Franchisees In a nutshell, avoiding the tedium and time consuming nature of organising business insurance, paired with access to competitive premiums, is what draws franchisees to the NFIB system. Having an online space where documentation, important renewal dates, claims lodgment and risk management information can be quickly accessed, is the defining factor in franchisee decisions to continue insuring with NFIB. While there is a lot of talk about doing business Online, Portals and websites, NFIB does offer that personalized service where franchisees and franchisors alike can have the time with a skilled and specialised franchise insurance broker one that is appointed to the brand from day one. Here the personal engagement will assist a franchisee who would like that help, but all remains written and issued through the portal. So it is the bringing together of people service coupled with the ease of transaction being online. With many payment options including monthly installments dealing with NFIB is certainly made easy. NFIB stats report that 86% of everyone that visits one of their Franchisor insurance facilities and buys a policy with 97% of all franchisees renewing each year, these are impressive results that paint a clear picture testifying to the success of the business. With an easy to use system, prompt and personal service, and insurance packages designed to suit your circumstances - they just might save you time and money. To find out more contact the Managing Principle Darryl Morris on: 1800 776 747 info@mynfib.com.au

Business Franchise Australia and New Zealand 77

PR OFI L E : dollar curtains + blinds

find your success

with dollar curtains + blinds Dollar Curtains + Blinds is the market leading company specialising in window coverings for new and existing home owners and the rental market. Focusing on craftsmanship and quality has ensured their longevity for more than 50 years. They recognise that window coverings for a new or existing home is an investment purchase and therefore their customers need to seek out an expert in their field to advise on the design, colour and most appropriate solution for their windows. Dollar Curtains + Blinds are that expert. Their business continually strives to offer a diverse but succinct range of curtain, blind, shutter and awning products that show a level of intelligence and innovation. Market leading materials, manufacturing processes and quality control systems feature just as highly as design. DC+B’s commitment and desire to be successful has kept their business at the forefront for over 50 years. This longevity means they are very familiar to generations of families who know they can trust us to produce a quality product at a value for money price. Key to Dollar Curtains + Blinds success are their franchise programs. Franchises have been apart of the DC+B family since the business was established in 1967. Many DC+B

franchises have been operating for 30+ years and have been vital to DC+B’s evolution over the years. DC+B is a vertically integrated business both manufacturing and retailing indoor and outdoor window coverings. Therefore along with benefiting from being apart of a national market-leading brand, DC+B offers franchises their range of exclusive and innovative product ranges and fabrics. Franchises are supported with localised and national marketing programs which include the DC+B website, social media, search engine optimisation and digital marketing and the management of review platforms. This is in conjunction with the management of all other advertising channels and marketing collateral from magazines to samples and displays. DCB’s franchise success stories come from being able to reap the benefits of their exclusive in-house window covering software. The software is an innovative, market-leading tool for taking on-site measurements, creating on-site accurate quotations, invoices and orders for window coverings. It allows you to manage your appointments, add in your measurements and photos, generate quotes and invoices with the touch of a button in your customer’s homes and generate and track your orders, all in the one system. The valued Intellectual Property of DC+B, the software is used only by DC+B retail stores and is one of the many competitive advantages as a DC+B franchise. The ability to use this software, along with DC+B’s extensive training programs, ensures that no previous

78 Business Franchise Australia and New Zealand

window coverings experience is required for new franchisees. The DC+B franchise business model also reaps the benefits of low working capital as all products are made to measure with no inventory holding required. This makes the initial investment very affordable. Furthermore as all custom made orders require deposits this provides excellent cash flow. With a network of 35 stores throughout Australia Dollar Curtains + Blinds are looking to expand on their strong retail network with new franchise locations. To find out how you can join their team contact Dwayne Gentner on 0410 465 238 dwayne@dollarcurtains.com.au

For over 50 years dollar curtains+blinds has been a national market leading brand specialising in indoor + outdoor window coverings. Our longevity means weâ&#x20AC;&#x2122;re now very familiar to generations of families who know they can trust us to produce a quality product at a value for money price. With a network of 35 stores throughout Australia contact us to ďŹ nd out how you can join the dc+b team.

National market leading brand 50+ years experience Retail, manufacture + supply Exclusive access to in-house quoting software

For dc+b franchise opportunities contact Dwayne Gentner on Dwayne@dollarcurtains.com.au or 0410 465 238.

Business Franchise Australia and New Zealand 79

e x pert a dv i c e

research, research research

You are probably reading this magazine because you have already decided that your next business venture will be a franchise. You have probably come to this decision after extensive research and investigation and are doubtless now well on the way to making a final decision. Just before you make that final ‘leap of faith’ take a second look and make sure that you have really examined all the key aspects of not only owning a franchise but becoming a business owner and possibly an employer. There still exists a common myth today that a franchise is a silver bullet to success - being awarded a franchise will automatically make you a successful business person. It is unlikely that you will be able to find a franchisor that will subscribe to that notion, as a franchise is as much hard work or smart work as any other

“A franchise is as much hard work or smart work as any other business and there is no silver bullet to success – success comes through the application of your own resources.” David Banfield | President | The Interface Financial Group

business and there is no silver bullet to success – success comes through the application of your own resources. Notwithstanding all your research and background checking, we suggest you take a second look at certain key areas before you make the all-important final decision.

The Franchise System Every franchise is foremost a system that, in the main, has been tried and tested over time. These are features that probably attracted you to a particular franchise – plenty of

80 Business Franchise Australia and New Zealand

history, plenty of background and plenty of experience. That having been said, a franchise is still primarily a system and one that needs to be followed not only from the point of view of maintaining good standing with the franchisor, but for the overall success of the business. In your second look approach, look again at your own personal resources and your background and make up. Are you an individual that can follow a system? Are you an individual that is comfortable working within the framework of a system developed by someone else? Many people respond to these questions

“As a business/franchise owner you will also need a varied skill set in terms of not only recruiting but managing and training others – make sure that there are adequate resources available.”

valuable vehicle that can move you into the realm of a successful entrepreneur, usually in a shorter timeframe than if you are starting your own business from scratch. readily in the affirmative, however the reality is often not positive inasmuch as many individuals acquiring a franchise do their best to reinvent the system or even shortcut the system when they feel that they have better ideas than the experienced franchisor. If you see yourself as a true entrepreneur, then perhaps franchising is not for you as the majority of entrepreneurs like to reinvent the wheel on a regular basis. Franchising does not allow that opportunity, so you need to be absolutely certain that you have the background and personal make up that can work with a ready-made system.

Financial Resources When you started your search for a franchise financing was probably high on your list of ‘must do’ items. Although you may have adequate funds to meet the projections that you have developed or those provided to you by the franchisor, take a second look and double check the numbers. One of the common mistakes that would-be franchisees make is not having sufficient capital on hand notwithstanding their research.

availability of such individuals in your area and, perhaps if you have not already done so, you should test the market to see exactly what skill sets are available. As a business/franchise owner you will also need a varied skill set in terms of not only recruiting but managing and training others – make sure that there are adequate resources available, because if not then invariably the tasks will fall on the owner’s shoulders to complete, and one individual can only stretch their talents so far.

Plan for success Take a second look at your business and marketing plan and make sure that you have really planned for success and not just planned for existence. As we have mentioned the franchise is not a silver bullet to success, however a franchise can be an extremely

Buying a franchise and entering the world of business ownership can be both exciting and at the same time maybe even a little scary when you have done the research and got all the numbers together, then take a second look and double check that all the key elements are in place to ensure that your success is achievable. David Banfield is the President of The Interface Financial Group, a position that he has held for over 20 years. He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas. www.interfacefinancial.com.au/franchise

“Take a second look at your business and marketing plan and make sure that you have really planned for success and not just planned for existence.”

Just because you’re buying a franchise which is tried and tested, it does not mean that there cannot be unexpected expenses from time to time and, therefore, a contingency should always be built into your financial plan. Again, a franchise offers you a model and a timetable to ramp up and get the business open and operating. While that timetable is based on experience, it is not infallible and on occasions a business will take longer to start-up than expected, so it is essential that you have the financial resources to handle any such delay in developing the cash flow.

Human resources The majority of franchises will require you to recruit individuals for various positions within the business. Sometimes these individuals will require special skills and knowledge and you should, therefore, take a second look at the

Business Franchise Australia and New Zealand 81

PR OFI L E : franchising expo

Reader

special

: Register to visit an y Franchising E xpo fo r FR E E at w w w.f ranchisin gexpo.c om.au by using code BF M.

Find new beginnings

at the Franchising Expo Anyone wishing to begin a new life as a small business owner will find plenty of information and inspiration at the Sydney Franchising & Business Opportunities Expo at ICC Sydney 23-24 March. This enterprising event offers visitors a forum to compare and research a diverse range of franchise opportunities, with investment levels from under $10,000 to more than $500,000. Companies from a wide range of industries will showcase their business concepts, with the likes of Aussie mortgage brokers, Subway, Signarama, Poolwerx, Yellow Brick Road, Minuteman Press, Wendy’s Milk Bar, Degani, Flatpack Assembly Services and MBE among the 100-plus exhibitors. There will also be legal and financial advice to buy and set up your new business, and free daily seminars delivered by experts on topics relevant to current and prospective franchisees and franchisors. “This Expo – and those to follow in Brisbane and Melbourne later this year – are must-see

events to discover the ins and outs of the latest business ideas,” says Exhibition Manager Fiona Stacey. “I’m very excited about our seminar program in Sydney this year, especially the presentations by Rod Young from DC Strategy and Peter Sinodinos from Snap Franchising,” she adds. “It’s an incredible opportunity to hear from people who are experts in their field, to learn from them and to see what drives them.” Atin Jain was a first-time visitor to the Expo in Sydney last year and was overwhelmed by the opportunities on offer. “I plan to start a business and there are so many ideas here under one roof,” he said. “I came with my family and we all had a great time. “I have been looking for a while, but you can get a lot more information in a short time here than on the internet. It also makes a difference meeting franchisors in person, you can get all the answers you need right on the spot.” Fiona Stacey says both visitors and exhibitors find it beneficial to meet face to face, rather than confining their vital research to online and email contact. “I think it’s really worthwhile for visitors to

82 Business Franchise Australia and New Zealand

Rod Young, Chairman DC Strategy Group and a member of the FCA Hall of Fame.

look through the list of exhibitors first and do some preliminary research, maybe even set up some appointments at the show. Then you can make the most of your time on the day,” she advises. “And since Business Franchise Australia readers can register for free entry, there’s nothing stopping you on the path to being your own boss in 2019!” Sydney’s show will be followed by Franchising Expos in Brisbane 1-2 June and Melbourne 24-25 August. For more information go to www.franchisingexpo.com.au

Looking for a new start? Find out everything you need to know under the one roof

• Free advice from the experts • Meet the people behind the brands • Free seminars daily

franchising business expo &opportunities SAVE $20

Sydney 23-24 March Brisbane 1-2 June Melbourne 24-25 August

Get your free ticket online using code BFM @ franchisingexpo.com.au

ENDORSED BY

Business Franchise Australia and New Zealand 83

h ot topi cs

Behind the

headlines Dealer code proposal may preempt Inquiry recommendations A government department has floated the idea of a separate industry Code of Conduct for automotive dealers ahead of the final report of the current Franchising Inquiry. Currently, car dealers and manufacturers are covered by the Franchising Code of Conduct, but dealers are pushing for the creation of a separate industry-specific code. The Department of Industry, Innovation and Science is seeking input from independent car dealers on the concept and has released a Regulatory Impact Statement (RIS) addressing the â&#x20AC;&#x153;power imbalance between

independent dealers and car manufacturers.â&#x20AC;? Changes being considered by the government could be implemented with changes to the current Franchising Code, but the government appears to be committed to an industry- specific code, although it is unsure whether it would be binding or voluntary. Recommendations from the Franchising Code Inquiry are due to be released on February 14, 2019.

ALP to introduce fines up to $10m for unfair contract terms The Australian Labor Party (ALP) has announced that it will introduce fines of up to $10 million for businesses that impose unfair

84 Business Franchise Australia and New Zealand

contract terms on other small businesses, according to a media report. The move will likely impact franchisors should the ALP win government at the next federal election, due later this year, and is already supported by the Australian Competition and Consumer Commission (ACCC) which has called for fines to discourage large organisations from using unfair contract terms in their legal agreements. Currently, unfair contract terms can be struck down, or potentially void an entire contract following court action, however the ACCC argues this not enough of a disincentive for unfair contract terms to still appear in agreements.

Code’s first good faith prosecution results in $2.6m fine for franchisor Automotive service and roadside assist franchise, Ultra Tune, has been fined $2.6 million in the Federal Court, for breaching both the Franchising Code of Conduct and the Australian Consumer Law (ACL), according to media reports. Ultra Tune breached the ACL by making false or misleading representations in dealings with a prospective franchisee, including with regard to the price of the franchise, the age of the franchise, and incorrectly claiming that a $33,000 deposit was refundable. Breaches of the Franchising Code to “act in good faith” included failing to prepare marketing fund statements on time and failing to supply these statements and audit reports to franchisees. The company was also found to have attempted to mislead the Court by claiming it had sent disclosure documents to prospective franchisees when it had not. This is the first time the Australian Competition and Consumer Commission (ACCC) has brought proceedings against a franchisor over the Franchising Code’s obligation to act in good faith, which was introduced when the Code was updated in 2015.

Coffee franchisee fined $140,000 The franchisee of a Degani café in Melbourne has been fined more than $140,000 for underpaying staff and falsifying records, according to a statement from the Fair Work Ombudsman (FWO). The underpayments totalling $12,506 occurred over a nine-week period in 2016 and were uncovered by the FWO during a “proactive audit activity” of Degani in 2018. The affected employees - four teenagers and four adult migrant workers - have been back-paid in full. The FWO claimed the franchisee’s actions were deliberate as he was aware of his legal obligations at the time, had completed a FWO online training course, and had received advice from the franchisor.

Bank loan reprieve for RFG Listed multi-brand company Retail Food Group (RFG) has had its December 2018 debt covenant tests waived for the third consecutive quarter as the company continues to work on its debt restructuring, according to a media report.

The besieged company, which includes brands such as Gloria Jeans and Donut King, notified the Australian Securities Exchange (ASX) in late December that its lenders “had agreed to waive testing whether it had breached its debt covenants”. RFG maintains that the board is focused on the company’s balance sheet and is considering asset sales as a solution to their financial position. In August 2018, RFG’s main creditors, Westpac and National Australia Bank, together with other lenders, gave the business until October 2019 to refinance its debts.

Fast food worker sues over cigarette roof fall An employee of fast-food chain McDonald’s has successfully sued the company after breaking her leg in 2016 falling from a ladder she’d used to climb for a pre-shift cigarette on the roof of the restaurant, according to a media report. The McDonald’s store policy required employees to arrive 10 minutes earlier than their shift and the employee regularly used that time to access the restaurant’s roof using a three-metre ladder from which she slipped and fell. Her compensation claim had been rejected by WorkCover and, subsequently, by the Queensland Industrial Relations Commission. However, a Justice for the Industrial Court of Queensland has ruled that employees, despite not being able to perform any duties from the time they were required to arrive until their shift started, “had, in my view, commenced work.”

Planning underway for 2019 Leadership and Marketing Forums Planning for the Franchise Advisory Centre’s annual Leadership Forum in June, and the Marketing Forum in November, is currently underway, with suggestions for speakers and topics now open from current, past or future participants. The Leadership & Management Forum, to be held in Brisbane on June 5, will focus on highlevel issues affecting franchisee and franchisor performance on the theme of Managing Transformational Change and is designed for franchisor CEO’s and leadership teams. The Marketing Forum on November 13 showcases best practises in marketing strategies and tactics and case studies of

Jason Gehrke | Director Franchise Advisory Centre

campaigns that have produce outstanding results for franchisees. The Forum is a specialised professional development event for franchisor marketing managers and teams. To suggest speakers, case studies or topics for either Forum, please email events@ franchiseadvice.com.au

Former 7-Eleven franchisee found guilty of cashback scam A former 7-Eleven franchisee in Melbourne has been found guilty of exploiting migrant workers by forcing them to repay part of their wages in cash, otherwise known as a cashback scam, according to a Fair Work Ombudsman (FWO) prosecution. The Federal Circuit Court found that Xia Jing Qi Pty Ltd, its director and a store manager, exploited Chinese students by initially underpaying them, and subsequently paying them the correct rate through the 7-Eleven payroll system but forcing them to repay thousands of dollars of wages in cash. The company was fined $154,225 for the exploitation, and a similar amount for exploiting another worker at a restaurant it also owned.

Starbucks founder considers independent bid for U.S. president in 2020 United States media outlets are speculating that the founder and former CEO of international coffee chain Starbucks, Howard Schultz, will contest the 2020 presidential election as an independent candidate. Schultz has been a vocal critic of current President Donald Trump, although senior Democrats fear that such a move will split the non-Republican vote and “all but guarantee” Trump’s return to office. www.franchiseadvice.com.au

Business Franchise Australia and New Zealand 85

pr of ess i ona l s er v i c es l i st i n gs

THE BREAKTHROUGH

ALL-IN-ONE ERP SYSTEM

TAILORED TO YOUR FRANCHISE’S UNIQUE NEEDS Manage sales, accounting, marketing, inventory, workflow, business management and more – all-in-one unbelievably flexible system that can grow as you grow. On-the-go access to all your franchise outlets Seamless collaboration between all sites and departments Ability to measure business performance in real time Simple, powerful, scalable, and easy to use Fastest customisation times in the industry Made for complex needs of a far-flung franchise operation

SEE HOW COULD POWER UP YOUR FRANCHISE To get our FREE EGUIDE: IS ERP RIGHT FOR YOU? Or book a no-obligation ONLINE DEMO – or just have a chat:

Level 6, 64 Marine Parade (Po Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Sam Rees E sr@ippartnership.com.au www.ippartnership.com.au

A specialist Franchising and Intellectual Property legal and consulting firm, providing comprehensive advice for Franchisors from conception through to recruitment of Franchisees and ongoing management of the franchise. Clients receive expert, cost-effective advice on a collaborative basis with the firm taking great pride in its long term relationships with Franchisors. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.

Visit harmoniq.com.au/business-franchise or call 02 9542 2000

100 Harris Street Pyrmont NSW 2009 105 Wellington Street St Kilda VIC 3182 59 Doggett Street Newstead QLD 4006 P 1300 544 755 E info@legalvision.com.au https://legalvision.com.au LegalVision is a market disruptor in the commercial legal services industry. Our innovative business model and custombuilt technology allows our lawyers to provide a faster, better quality and more cost-effective client experience. LegalVision is a leader in delivering legal services in Australia and has assisted more than 50,000 businesses and franchises. The firm was awarded New Law Firm of the Year at the 2017 Australian Law Awards, named 2018 Fastest Growing Law Firm in APAC by the Financial Times and recognised as a finalist as 2017 Supplier of the Year at the MYOB FCA Excellence in Franchising Awards. Our experienced lawyers can assist franchisees and franchisors with a breadth of franchising matters. Our services include reviewing and drafting franchise documentation or leases, assisting with selling or buying a franchise and resolving franchising disputes. As a full-service law firm, we can also assist with employment law, intellectual property, disputes and litigation, business structuring and regulatory compliance. If you would like to discuss your franchise matter, contact the LegalVision team today.

86 Business Franchise Australia and New Zealand

Lvl 2 100 Wellington Parade, East Melbourne VIC 3002 P 03 9604 9400 F 03 9419 7735 Contact Robert Toth E robert@mmrb.com.au www.marshmaher.com.au

robert toth - 30 YEARS OF FRANCHISE INDUSTRY KNOWLEDGE AND EXPERIENCE. ACTING FOR LOCAL AND INTERNATIONAL FRANCHISES. Members of: Franchise Council of Australia (FCA) International Franchise Lawyers Association (IFLA) Marsh & Maher Richmond Bennison Franchising, Licensing and Distribution Group act for local and overseas companies entering the Australian market and have a network of experienced consultants to assist clients with demographic, feasibility, market research and preparation of business entry plans to ensure the best success for our clients.

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Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 20 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: t "EWFSU %FTJHO t $PSQPSBUF TUBUJPOFSZ t #SPDIVSFT BOE nZFST t 1PTUFS BOE CBOOFS EFTJHO t &EVDBUJPOBM NBOVBMT t 4QPSUT QSPHSBNT t .POUIMZ /FXTMFUUFST t 1SPEVDU MBCFMT BOE QBDLBHJOH Artwork is tailored to your brand and focused on your message and target audience. /P KPC JT UPP CJH PS TNBMM $POUBDU NF UPEBZ UP EJTDVTT IPX +FKBL (SBQIJDT DBO NBLF ZPVS DPNQBOZ PS organisation leave â&#x20AC;&#x2DC;a lasting impressionâ&#x20AC;&#x2122;.

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l i st i n gs

FRANCHISE 7-ELEVEN STORES PTY LTD 357 Ferntree Gully Rd, Mt Waverley VIC 3149 Ph: 03 9541 0711 Website: www.franchise.7eleven.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

CONVENIENCE RETAIL & FUEL

670+

FCA, AACS

(Site specific– part of Min. Investment)

Average of $775,000

ELECTRICAL TEST AND TAG

FCA

$35,000

$52,000 + GST + Vehicle

BATTERY RETAILER

110

FCA / ARA

Initial Fee $55,000 (Excl GST)

250,000 (Excl GST) Incl the initial franchise fee

FAST FOOD, HAMBURGERS, FISH & CHIPS

FCA, VECCI, C4G

$30,000

$150,000

RETAIL, POOL & SPA SERVICE

FCA, SPASA

$60,000

From $420,000 + GST

DECK AND TIMBER RESTORATION

RETAIL

FCA, Blind Manufacturers Association of Australia & Window Coverings Association of Australia

POA

$60,000

HYGIENE PRODUCTS & SERVICES

33 in AUS, 18 in NZ

Franchise Council of Australia

None

$10,000 $300,000

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

Franchise Council of Australia

$50,000 + GST

$500,000 $700,000

KIDS MOBILE SPORTS & FITNESS

FCA

Initial Fee $38,000 +GST

$41,800 inc GST

RESTAURANT

FCA, FANZ

Initial Fee: $50,000

$350,000+

FREIGHT AND LOGISTICS

Aust 50 Intl 200+

$64,950

MOBILE POOL SHOP & POOL SERVICE

100+

FCA

$69,000

$69,000 + Vehicle

HAIRDRESSING

210+ across Australia, NZ & UK

FCA

$18,000 $35,000

$80,000 $240,000

PRINT, GRAPHIC DESIGN & ONLINE SOLUTIONS

FCA

Depends if it’s a Resale or a Greenfield

Depends on the Centre for Sale $200,000 minimum

SKIN TREATMENTS, LASER HAIR REMOVAL & COSMETIC INJECTABLES

101+

FCA

$50,000

$290,000 $350,000

GROUP PERSONAL TRAINING

12 Studios

FCA

Franchise Fee $20,000

WINDOW & DOOR REPAIR/MAINTENANCE

FCA, Australian Windows Association, Strata Community Australia, EBIX Trades Monitor

$40,000 + van

WINDOW FASHIONS

148

$100,000 to $150,000

BATTERY WORLD Level 3, 203 Wharf Street, Spring Hill QLD 4000 Ph: 1300 793 209 Email: franchise@batteryworld.com.au Website: www.batteryworld.com.au/Franchise-Opportunities

BK’s TAKEAWAY 95 Princes Hwy, Trafalgar VIC 3824 Ph: 03 5633 2131 Email: admin@bkstakeaway.com.au Website: www.bkstakeaway.com.au

CLARK RUBBER FRANCHISING PTY LTD Administration Building, 254 Canterbury Road, Bayswater VIC 3153 Ph: 03 8727 9999 or 138090 Fax: 03 9729 3266 Email: dirk.heinert@clarkrubber.com.au Website: www.clarkrubber.com.au/franchise

DECKSEAL PO Box 4093, Burwood East VIC 3151 Ph: 1800 332 525 Email: admin@deckseal.com.au or info@deckseal.com.au Website: www.deckseal.com.au

DOLLAR CURTAINS & BLINDS Building 8, 97-107 Canterbury Road, Kilsyth, Victoria, 3137 Ph: 0410 465 238 Email: dwayne@dollarcurtains.com.au Website: www.dollarcurtainsandblinds.com.au

ECOMIST Unit 4/28 Barcoo Street, Chatswood NSW 2067 Ph: 0447 743 157 Email: info@ecomist.com.au Website: www.ecomist.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

GECKO SPORTS Melbourne VIC 3184 Ph: 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au Website: www.geckosports.com.au

HOG’S AUSTRALIA’S STEAKHOUSE H/O: 152 Shore Street Cleveland QLD 4163 Ph: 1800 464 783 Email: geoffhargreaves@hbca.com.au Website: www.hogsbreath.com.au

INXPRESS AUSTRALIA PTY-LTD 3/14 Burke Crescent North Lakes QLD 4509 Ph: 1300 469 773 Email: david.wilkinson@inxpress.com Website: www.inxpress.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 02 9527 5444 (NZ) 0800 100 114 (toll free) Email: bdm@justcuts.com Website: www.justcuts.com

KWIK KOPY Level 9, 50 Berry St, North Sydney 2060 Ph: 02 8962 8556 Email: franchise@kwikkopy.com.au Website: www.kwikkopy.com.au/newfranchise

LASER CLINICS AUSTRALIA Level 2 / Unit 21, 39 Herbert Street, St Leonards NSW 2065 Ph: 0402 171 399 or 0400 303 272 Email: franchiseopportunities@laserclinics.com.au Website: www.laserclinics.com.au/franchise-opportunities

LISTEN TO YOUR BODY First Floor 19/21 Centreway, East Keilor VIC Ph: 03 9331 5673 Email: franchise@listentoyourbody.com.au Website: www.listentoyourbody.com.au

LOCK & ROLL 38 Redfern St Wetherill Park NSW 2164. Ph: 02 9651 3444 Email: franchise@lockandroll.com.au Website: https://www.lockandroll.com.au

$65,000 + GST, $30,000 + GST (incl Franchise Fee) + vehicle

LUXAFLEX 338 Victoria Road, Rydalmere NSW Damon Gardner Ph: 02 9638 8000 Email: damongardner@hunterdouglas.com.au Website: www.luxaflex.com.au

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FRANCHISE

NATURE OF BUSINESS

MAGNETITE 36 Garema Circuit, Kingsgrove NSW 2208 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: info@magnetite.com.au Website: www.magnetite.com.au

WINDOW INSULATION

OUTLETS

ASSOC MEMBER

6 franchises AWA, HIA, WFAANZ & 12 dealers

MOBILE SKIPS Unit 2, 26-36 High Street, Northcote VIC 3070 Ph: 1300 675 477 Email: franchising@mobileskips.com.au Website: www.mobileskips.com.au

NANOSHIELD 2/5 Michellan Court, Bayswater VIC 3155 Ph: 1800 267 924 (1800 COSY 24/7) Email: info@nanoshield.com.au Website: www.nanoshield.com.au

RYCO 24.7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com Website: www.ryco.com.au

SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Ph: Aus: 1800 762 766 NZ: 0800 762 766 Email: Sota.franchise@snapon.com Website: www.snapontools.com.au

SNAP PRINTING Ground Floor, Building G, 12-24 Talavera Road, North Ryde NSW 2113 Ph: 02 8870 5106 Email: franchiseenquiries@snap.com.au Website: www.snap.com.au

MIN INVEST

$20,000 $50,000

$20,000

MOBILE SKIP HIRE

FCA

$67,000 $97,000

$67,000

SOLAR SHEILDING NANOTECHNOLOGY WINDOW TREATMENTS

$26,000

@26,000

BEAUTY & LASER CLINIC

FCA

$50,000 plus GST

$250,000 to $550,000 plus GST

HYDRAULIC SERVICE AND MOBILE CONNECTOR SPECIALISTS

120

$15,000

VARIOUS OPTIONS

MOBILE TOOLS AND EQUIPMENT FRANCHISE

175+

FCA / FANZ

Start-up cost from $50,000

PRINT, DESIGN, WEBSITE

150+ AUS & NZ

FCA, FCNZ & Print Industries Association of Australia

$35,000 AUD

From $50,000 AUD

RESURFACING

100+

$20,000 to $64,350 Finance avail from $75 p/w

LOTTERIES

Approx 4000

Varies dependent state/territory

CHOCOLATE LOUNGES, PAVILIONS, BARS

11 worldwide

FCA, BFA

$40,000

$150K - $400K depending on size & concept

RETRO-FIT DOUBLE GLAZING

4 AUS, 42 NZ

AWA

$40,000

Varies depending if vehicle needed

REAL ESTATE PHOTOGRAPHY

FCA, Google Trusted Agency

$10,000

DRIVE THRU CAFÉ

Proud Member of the FCA

Upon Request

$750 000

NIRVANA BEAUTY LASER CLINICS NSW Ph: 0413 564 565 Email: marc@nirvanabeauty.com.au Website: www.nirvanabeauty.com.au

INITIAL FEE

SPRAY PAVE AUSTRALIA GPO Box 501, Greenacres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

THE LOTT 87 Ipswich Road, Wooloongabba QLD 4012 VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT – NSW Lotteries – 07 3877 1118 QLD – Golden Casket – 07 3877 1117 SA – SA Lotteries – 07 3877 1096 Email: franchiseenquiries@thelott.com Website: www.thelott.com/franchisee

THEOBROMA, CHOCOLATE LOUNGES, PAVILIONS, BARS 3A Kia Crt, Preston VIC 3072 Ph: 03 9480 1030 or +61 431 727 004 Email: franchising@theobroma.com.au Website: www.Theobroma.com.au

THERMAWOOD RETRO-FIT DOUBLE GLAZING PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

TOP SNAP 140 Bundall Rd, Bundall QLD 4217 Ph: 1300 867 762 Email: franchising@topsnap.com Website: http://franchise.topsnap.com/

ZARRAFA’S COFFEE 124 Distillery Road, Eagleby QLD 4207 Ph: (07) 5500 0800 Email: Christine.allsopp@zarraffas.com Website: : www.zarraffas.com/franchising

A-Z Listings are a great way to promote your business For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au

Business Franchise Australia and New Zealand 89

A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS

ralia’s Hog’s Aust se ou Steakh

is home to the ’s Steakhouse d Hog’s Australia ed prime rib an ok co w slo ur famous 18-ho taurant group, res ed lov ch curly fries. A mu operation rate 30 years of Hog’s will celeb ts across ran tau res 75 asts next year and bo . nd w Zeala Australia and Ne hed it’s quick Australia launc Last year, Hog’s a smaller , ss pre Ex Hog’s service model,

llements the ful sition that comp of both a footprint propo m for the es tak ts. It service restauran es and service shopping centr static offering in trucks, and d foo e bil ll as mo stations, as we rgers. specialises in bu ing its Mexican begun expand na. Hog’s has also y Mexican Canti nk Fu e, his nc fra h the restaurant Mexican food wit c nti the au ers Funk y’s off nable price, as ients at a reaso freshest ingred ly atmosphere. live d an t ran well as a vib @hbca.com.au Contact: disco

Making an appearance every month in Business Franchise magazine. Each detailed, 4 colour A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Kathleen Lennox: kathleen@cgbpublishing.com.au

www.businessfranchiseaustralia.com.au

a-z d i r ecto ry

7-ELEVEN At 7-Eleven, we take a different approach to franchising. We take care of the things that are a hassle about being a small business owner, and provide you with support every step of the way. We’re looking for people with bundles of

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Battery World Over the past 20 years Battery World has expanded to be the largest and most comprehensive Australian battery retail franchise.

energy, love providing customers with great service, are great leaders and communicators and have an eye for detail. So if you think you’ve got what it takes, we’d love to hear from you. For more information: 03 9541 0711 www.franchise.7eleven.com.au

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff). For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email steve@ats.com.au or visit www.appliancetaggingservices.com.au

to start your own business backed by a nationally established franchise network. Our Batteryologists are everyday people who have a passion for their work and for helping their customers.

The Battery World franchise network is a fast growing, sustainable, reputable franchise that continues to dominate the specialist battery market.

To find out more on becoming a Batteryologist and becoming your own boss contact us today!

With over 110 stores Australia wide and with more set to open in 2019, it’s never been a better time

Call us on 1300 793 209 or visit: www.batteryworld.com.au/Franchise-Opportunities

BK’s Takeaway

industry. This means we have the right systems and processes in place to enable franchisees to build highly profitable businesses.

BK’s Takeaway is a retail food outlet specialising in hot and tasty ready-to-go food and also offering a variety of dine-in options. BK’s Takeaway is all about traditional Australian fare – from hamburgers, potato cakes, and fish and chips, to sandwiches, coffee, and lots more. BK’s Burgers were also voted one of Victoria’s top 5 burgers. The BK’s Takeaway franchising system is based on over 20 years experience in the food and beverage

Clark rubber Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for 70 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide. In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer.

Becoming a franchisee with BK’s gives you the advantage of learning from our industry experience team to help you get started in your new venture. Not only will you receive on-going support from us, but you’ll also be part of a growing family of franchisees sharing similar goals and objectives. Call Tegan on 5633-2131 Email: admin@bkstakeaway.com.au Web: www.bkstakeaway.com.au

Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. For further information and to register your interest, visit clarkrubber.com.au/franchise or call 13 80 90 or direct (03) 8727 9999

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DeckSeal DeckSeal lead the way in deck and timber restoration and maintenance services, specializing in the treatment of new and existing timber decks, structures and features. We are a unique business, delivering in an extremely underserviced market space. DeckSeal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. Full training and ongoing support are provided with operational manuals. Specialists in all aspects or timber restoration, preservation and outdoor maintenance, we undertake a wide range of projects including: decking, timber cladding, fences, screens and garage doors to name a few. We also clean and seal concrete and paving.

DOLLAR CURTAINS + BLINDS For over 50 years Dollar Curtains + Blinds has been a national market leading brand specialising in indoor and outdoor window coverings. We offer a range of innovative products, marketing programs and exclusive access to our in-house appointment, measuring and quoting software, all of which gives you the competitive edge. The ability to use this

ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control. Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 50 fragrance options with French perfume.

FASTA PASTA With our authentic Italian background and 30 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012. Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

92 Business Franchise Australia and New Zealand

A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country. With a continual flow of enquiries and an overwhelming demand for our services, we just cannot keep up. DeckSeal currently has territories available in the Western, Northern, South Eastern, Bayside, Geelong/Bellarine Peninsula and Mornington Peninsula regions. Our territories are large and are all in huge demand for our services. Our current franchisees are enjoying the benefits of the DeckSeal model and are booking at least 6 weeks in advance. If you want to be your own boss and have the support of a franchise system, love working outdoors and want a better work/life balance then a DeckSeal franchise is not to be missed. Contact Danielle on 1800 332 525 or email admin@deckseal.com.au

software, along with our extensive training programs, ensures that no previous window coverings experience is required. Initial investment is affordable as all products are made to measure with no inventory holding required. With a network of 35 stores throughout Australia contact us to find out how you can join the DC+B team. Contact Dwayne at: dwayne@dollarcurtains.com.au 0410 465 238.

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service. Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business. If you are interested in finding out more, please contact Gary Vandoros on 0447 743 157, email gary.vandoros@ecomist.com.au or visit www.ecomist.com.au

opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600, email franchise@fastapasta.com.au, or visit our website, www.fastapasta.com.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

GeckoSports

Reasons to invest in a GeckoSports Franchise...

Own a GeckoSports Franchise today!

• Low level investment • Low overheads • Multiple channels of revenue • Excellent margins & profitability • Non-seasonal -> operate all year round • Weekly and monthly cashflow • Accredited Government funded programs • Website referral system • Supportive operating system & environment • Sports & Fitness fun programs • Diversity -> no day is the same • FUN + ACTIVE + REWARDING!

*KIDS SPORTS & FUN FITNESS* Do you find the traditional 9-5 job stuck indoors all day unappealing... you’re not alone! A GeckoSports franchise instantly gives you the work/life balance you’ve only ever dreamed of. Become your own boss where you have the autonomy to work within your local community engage with kids, families, schools, sports clubs, councils and more delivering fun active kids sports and fitness programs! Imagine being able to follow your life’s passion and desire to keep kids active while improving their health and wellbeing!

Hog’s Australia’s Steakhouse Hog’s Australia’s Steakhouse is home to the famous 18-hour slow cooked prime rib and curly fries. A much loved restaurant group, Hog’s will celebrate 30 years of operation this year and boasts 75 restaurants across Australia and New Zealand. Last year, Hog’s Australia launched it’s quick service model, Hog’s Express, a smaller

InXpress Do you want to join one of Australia’s fastest-growing franchise businesses? As an InXpress franchisee you have the rare opportunity to capitalise on one of Australia’s fastest growing industry sectors: freight and logistics! Utilising global super brands like DHL,TNT, TOLL and Startrack, InXpress Franchisees consult small/medium business on their freight and logistics ensuring they receive world-class service and extra mile customer service. InXpress is not your average franchise. Benefits: • Low entry costs • Low risk • No inventory and no warehousing,

JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you

JUST CUTS™ australia Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 100,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

For more information contact our Franchise Director Kim O’Donnell at 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au

footprint proposition that complements the fullservice restaurants. It takes the form of both a static offering in shopping centres and service stations, as well as mobile food trucks, and specialises in burgers. Hog’s has also begun expanding its Mexican restaurant franchise, Funky Mexican Cantina. Funky’s offers authentic Mexican food with the freshest ingredients at a reasonable price, as well as a vibrant and lively atmosphere. Contact: disco@hbca.com.au

• No vans or trucks • High passive income What It takes to succeed: • High energy individuals who enjoy a fast paced environment • A passion to build a successful business • No previous experience in freight & logistics is required Locations currently available: • Newcastle,NSW • Perth.WA • Adelaide,SA • Brisbane,QLD

• Wolloongong.NSW • Melbourne.VIC • Sydney,NSW • Hobart,TAS • Geelong,VIC For more information, visit http://inxpressfranchises.com/ Contact our franchise development team on 1300 097 857 or sales.au@inxpress.com.

scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Style your work and life your way with Just Cuts. Contact: Luke Manning 0439 130 499 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

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JUST CUTS™ new zealand At Just Cuts you don’t need to be a hairdresser to become a Franchise Owner, in fact most Just Cuts Franchise Owners are not hairdressers. How? Our systems, processes, support model and training opportunities empower your Stylists to think like an Owner and easily run the salon for you. Becoming a Just Cuts Owner in New Zealand means you belong to the largest and most loved hairdressing franchise in the Southern Hemisphere. You’ll join 24 salons in New Zealand and 201 in Australia providing style cuts for over 100,000 clients per week! Our dedicated Academy Team will guide and support you throughout the whole process of opening your salon, including training, business and management advice, a

kwik kopy Start your franchising journey with Kwik Kopy, the leading provider of design, print and online solutions throughout Australia. Kwik Kopy offers a flexible franchise model, where each centre is fully equipped to create high quality services on-site. Owning your B2B franchise means operating business hours Monday to Friday so you’ll also enjoy work-life balance. As a Kwik Kopy franchisee you get to become your own boss and be part of a supportive

Laser Clinics Australia At Laser Clinics Australia, our vision is to provide affordable, effective and safe non-invasive cosmetic treatments to all Australians. Since 2008, Laser Clinics Australia has grown to be the largest provider globally of laser hair removal, cosmetic injections and skin treatments.

comprehensive Operations Manual and a bespoke Grand Opening marketing campaign. And that’s just the start! As a Just Cuts Franchise Owner in New Zealand you’re joining a group of talented Franchise Owners locally in New Zealand and across to Australia whose spirit and enthusiasm is infectious. You’ll have regular opportunities to network online and in person at Owners events in New Zealand so you’re never alone! So, what are you waiting for? Get in touch today! Contact: Luke Manning 0439 130 499 or 0800 100 114 (toll free) Email: bdm@justcuts.com Website: justcuts.co.nz/franchising LinkedIn: Just Cuts™ Franchising

community committed to your success. You’ll also receive all the training you require, so no prior print or design experience necessary. We have both existing and new locations for sale throughout Australia. If you’re ready to start your new business, get in touch with our Franchise Sales Manager today. Call (02) 8962 8556 or email franchise@kwikkopy.com.au and mention the code “Business Franchise” to receive an information pack.

partnership model reduces start up and ongoing operational costs. We seek out the most motivated individuals who will be empowered to take on the day-to-day responsibilities of running a successful clinic. Franchise partners receive a $100,000 salary from day one.

Laser Clinics Australia is an award-winning business with over 115 clinics in Australia and still growing.

We are looking for franchisees for new clinic locations in Perth and regional locations in VIC and NSW. Laser Clinics New Zealand have launched, and we are seeking business partners across the country.

Laser Clinics Australia offers every franchisee partner a unique franchise business opportunity. Each location we open is a 50/50 partnership between the franchisee partner and Laser Clinics Australia. Our unique business

Visit: www.laserclinics.com.au/franchise-opportunities Email: franchising@laserclinics.com.au Call Liz Seeto +61 402 171 399 or Fiona Harcourt +61 400 303 272

LISTEN TO YOUR BODY (LTYB)

LTYB currently have 12 Studios in Victoria and Queensland with expansion plans Australia Wide. We offer our franchise partners an exclusive territory, full marketing support, IT and Software support, Online Operations Manual access and training, Studio business coach, Franchisee Induction program, supplier discounts, professional development opportunities and everything required to open your studio.

In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community. Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability. LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

Lock & Roll If you’re bit of a DIYer and a practical, hands-on person with an engaging, happy personality, then a Lock & Roll franchise could be worth considering. Lock & Roll is a specialist window and door repair, maintenance & upgrade service for domestic and commercial property owners and managers. We are looking for dedicated and customer focused people to become Lock & Roll

94 Business Franchise Australia and New Zealand

We are currently recruiting Franchise partners Australia wide. For further enquiries, feel free to contact: Ph: 03 9331 5673 Email ben@listentoyourbody.com.au Website: www.listentoyourbody.com.au

Franchises to meet the strong existing demand for our services. It is a great opportunity for you to plan your future and join a franchise brand with strong rewards and real growth possibilities. We want to make sure that our offering is a good match for you. For more information contact Dom Galluccio, General Manager – Lock & Roll on 02 9651 3444 or visit www.lockandroll.com.au

LUXAFLEX® Window Fashions Join the Luxaflex Dealer Network

Luxaflex Window Fashions offers Australia’s largest range of window coverings for inside and outside the home. The Luxaflex Alliance is a market leading license program that allows access to our trusted brands, trademarks and marketing programs. Designed for small to medium sized businesses, the minimum criterion of loyalty of window covering purchases is required, along with the sale of the entire Luxaflex range.

MAGNETITE WINDOWS Do you have a trade license or are you hands-on? Do you want to become your own boss? Your WINDOW of opportunity is now. As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day. Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments. Our

Mobile Skips Since 2006 Mobile Skips has been giving Australians a simpler, better and cheaper alternative to old fashioned skip bins. During 2013 we began our successful partnership with Bunnings and since then have been introducing Mobile Skips to our happy customers all around Australia.

The Alliance program is based on effective showroom presentation, advertising and marketing, Wed-based technology, training and business administration support tools. No experience is required to enter the Programs as all training is provided, which focuses on enhancing the customer experience and increasing your profitability. For more information on joining the Luxaflex Alliance Program contact the Luxaflex Sales and Operation Manager Damon Gardner on 02 9638 8000 or email damon.gardner@hunterdouglas.com.au

solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort. We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has: • 18+ years technical and practical experience • #1 place in a niche market, with a unique product range • Comprehensive, hands-on training, with ongoing business and technical support • Average franchisee tenure now over 15 years. To learn more, visit www.magnetite.com.au

their businesses and prosper within an authentic partnership. Mobile Skips are seeking enthusiastic self-starters who are passionate about customer service and would love the opportunity of growing their own business. As a Mobile Skips franchisee, you will be supported by proven systems, cutting edge IT and a support team that are invested in your success.

Mobile Skips is a simple, unique offering with great systems that allows our franchisees to grow

For more info go to: https://mobileskips.com.au/ franchising or call 1300 675 477

NANOSHIELD

dominant product with an effective business system to provide a cost-effective solution to a rapidly growing market with minimal competition in its class. Our unique business is simple to operate, scalable, affordable and highly rewarding. NanoShield treatments are generally carried-out during the day providing excellent work life & family balance. Contact: Ray Liew 1800 COSY 24/7 (1800 267 924) www.nanoshield.com.au

NanoShield’s energy saving nanotechnology window treatments will add value to homes by improving thermal comfort, energy saving, UV protection and condensation suppression. Franchises are available for discerning and passionate individuals who want to join a strong team and help improve the quality of life for Australians through the sale and installation of NanoShield Cosy 24/7! Share in this exciting ground floor opportunity as we match a globally

Nirvana Beauty Laser Clinics Nirvana Beauty Laser Clinics is at the forefront of the beauty industry, committed to offering the most advanced technologies to clients. We are experts in advanced skincare, laser and anti-ageing treatments with over 20 years’ industry experience. At Nirvana it isn’t enough to follow the crowd: the franchise chain was one of the first in Australia to introduce revolutionary treatments such as Coolift and the lifting and tightening skin treatment HIFU. These treatments are bang on track with the trends for fighting the ravages of time through non-invasive anti-ageing processes.

Nirvana Beauty Laser Clinics is looking for focused and determined individuals who can springboard their personal success from an established franchise chain, and help develop the brand’s presence around Australia, and reap fruits of own input. Locations available: Westfield Miranda, Roselands, Westfield Chatswood, Chaste Towers and other locations available! For more information please contact Marc Akil at: Phone: 0413 564 565 Email: franchise@nirvanabeauty.com.au Website: www.nirvanabeauty.com.au

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a-z d i r ecto ry

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries.

The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago

Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

Safety Navigator

desktop and mobile devices, and is

Safety Navigator is leading provider

backed by unlimited training and support,

of cloud based health and safety and

making your initial rollout across the

incident reporting platforms for Franchise

network, and ongoing compliance…

Groups in Australia and New Zealand.

easy. Simplify. Engage. Comply.

Safety Navigator is available across

www.safetynavigator.com.au

Snap Print Design Websites

Success Story that has expanded its successful franchise model into Master Franchises in Ireland, China, New Zealand.

RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice.

SAFETY NAVIGATOR

and is a successful channel to market for the RYCO group.

The sophisticated Snap Centre of today is a far cry from the convenience of the corner printer of the 60’s. Snap is one of the most recognised brands in Australia with a reputation in its field of quality production and service, and a commitment to people. Snap continues to evolve its franchise model and is building on its reputation for innovation and embracing change through the introduction of new products and services combining the best of traditional print with online marketing solutions. We are Multiple Award Winning Australian Franchise

SNAP-ON TOOLS Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment into the hands of mechanics, engineers, and other professional tool users across the country. Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,500 per week. We are a National Company specialising in all treatments and decorating for existing concrete. If you wish to have a profitable home based business, with lifestyle hours, then we can direct work to you. All existing concrete is a job waiting for our treatments. Domestic, commercial and Goverment.

96 Business Franchise Australia and New Zealand

For more information please contact Kevin Lacey at: Phone: (02) 8870 5106 Email: franchiseenquiries@snap.com.au Website: www.snap.com.au Facebook: https://www.facebook.com/ SnapPrintingAustralia/ Twitter: https://twitter.com/SnapAustralia?ref_src=t wsrc%5Egoogle%7Ctwcamp%5Eserp%7Ct wgr%5Eauthor LinkdIn: https://www.linkedin.com/company/snap- printing/

technicians, with an established network of franchise operations across the globe. After 30 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 175 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

This is not a Franchise. Instead it’s an un-restrictive, fully supportive, Business License system. You chose when, where and how you work. No more rules or greedy fees. You keep all your profits. Full investment $37,500 or use our easy payment plan from $7,500 deposit, plus monthly payments. Includes airfares to Adelaide Head Office Training Centre. Established in 1991, Security with Australia’s largest and oldest network. FREE CALL 1800 688 888 Website: www.spraypave.com

the lott Join us at the Lott – Australia’s official lotteries! The Lott offers Australia’s official lottery games which Australians trust and love! We are one of Australia’s largest franchise networks with almost 4,000 franchisees operating across all of Australia, except WA. Our franchise system complements a range of businesses including convenience stores, convenience supermarkets, convenience fuel outlets, pharmacies, tobacconists, newsagencies, hotels and clubs (SA), and more!

Theobroma, Chocolate Lounges, Pavilions, Bars The earliest record of chocolate was over two thousand years ago in the central American rainforest where the tropics is the ideal climate for the cultivation of the plant from which chocolate is derived, the Cacao Tree, Latin name “Theobroma Cacao” or “Food of the Gods”. The concept was developed in response to the spiraling demand of high quality chocolate and chocolate beverages with the added enhancement of a full food menu, with some stores even offering a licensed venue.

Incorporating the Lott in your outlet could be more attainable than you think. If you would like to find out more information, contact us on the contact details below! The Lott Thelott.com/franchisee Email: franchiseenquiries@thelott.com Phone: VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT - NSW Lotteries – 07 3877 1118 QLD - Golden Casket – 07 3877 1117 SA - SA Lotteries – 07 3877 1096

Our franchise offers: • Innovative and unique concept that includes all of life’s pleasures- chocolate, coffee, food, alcohol and retail. • Highest quality chocolate products. • Full training provided. • Professional support team with a range of skills to assist you. With new stores opening in countries across the globe, be part of something special. Contact Ben on +61 431 727 004 E: ben@theobroma.com.au www.theobroma.com.au

Thermawood

Become part of the success story with:

Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system.

• Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate self-motivated people to join the Thermawood team.

Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise.

Please contact Thermawood Retro-Fit Double Glazing for more information.

Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Info@thermawood.com.au www.thermawood.com.au 0455 555 330

top snap

Genie Pro, we have processed over 1.7 million visuals for over 140,000 property listing campaigns to date and counting.

Top Snap is an international franchise group and an accredited Google Trusted Agency which provides property marketing solutions for the real estate industry across Australia and New Zealand for over 14 years. Through our proprietary online platform

ZARRAFFA’S COFFEE Award-winning Zarraffa’s Coffee is an Australian-owned and operated specialty coffee company that roasts and delivers the freshest coffee to almost 90 stores across south east Queensland, New South Wales and Western Australia. Entering its second decade of retailing this year, Zarraffa’s has led the way in the

For more information please contact Ralf Barschow at: Phone 1300 867 762 Email franchising@topsnap.com Website http://franchise.topsnap.com/

introduction of hand-crafted, specialty coffee and is a pioneer of drive thru beverages in Australia. With a high number of multi-store franchisees and a healthy, measured expansion plan, Zarraffa’s has a number of store opportunities available across Queensland, NSW and WA. Visit www.zarraffas.com/franchising to register your interest and find out more.

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Mar/Apr 2019 BUSINESS FRANCHISE Australia and New Zealand

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A Strong Blend - ZAFFAFFA'S COFFEE