Franchising usa $5.95 www.franchisingusamagazine.com
The magazine for franchisees
VOL 07, ISSUE 12, oct 2019
Franchising the Connected Home:
A Rare “Blue Ocean” Franchise Opportunity in an Exploding Consumer Marketplace
multi-brand franchisors:
empire building hotbeds
LATEST NEWS
special feature
food franchsing - Part 1
FINANCIAL ADVICE FROM THE BANKS
How a Corporate Job
Prepares You for Franchise Ownership TOP LAWYERS’ ADVICE
Imagine up to
$45,000.00 Per Annum profit for One day per week.
With potential to expand up to
$90,000.00 - $135,000.00 P.A.
for 2-3 days per week (after qualifying period).
ess!
usin B l u f s s e c , New Suc 0
New YearLaunching Spring 202
*Please note: Figures shown on this page are averages from recent data, actual results will vary depending on business environments.
Rewarding lifestyle business The Seasons Art Class run part-time, adult art classes throughout the United Kingdom, Europe, Australia And New Zealand are now expanding into USA through specially selected area licenses. • Currently operating over 150 branches throughout the UK and Europe. • Concept evolved from an artists gallery in in the picturesque village of Arundel. • Now teach thousands of adult students every year (currently over 6,000 every week). • Huge demand, our classes are always booked up to 6 months in advance. • Systemised business and marketing system. • Curriculum specifically designed for beginners and is updated every season as we consistently have returning students (average is 70% or more) who wish to advance their skills.
Can easily be operated alongside other business, work or family commitments. Franchising USA
“Operating this business is fun, easy and not like work at all.” Expanding through Britain, Europe, Australia and now, USA.
No experience in art necessary - qualified tutors run the classes. Applicants must be well organised with good communication skills and friendly disposition. Our streamlined marketing program means you hit the ground running. Rapid return on investment up to 100% of your investment back within the first few courses. Only one day per week at the venue, other days you can work from home (hours to suit you and your family). No experience necessary as professional qualified Tutors teach the class. You operate the business in a managerial capacity. We give you hands-on assistance and training every step of the way pre-launch and exceptional on-going support once you are up and running including attendance of your first class.
Boost Your Income and Secure Your Future The courses are for absolute beginners to improvers and are operated on a part-time basis for the students, 3 hour sessions, morning or afternoon on the same day for 14 weeks. The Seasons Art Classes are now looking for licensees in towns and cities throughout USA, to own and operate their own Seasons Art Class with our total support. We have evolved a very successful business model, and we will make that available to selected area licensees, to follow our proven, comprehensive guidelines and systems. We provide everything and get you off to a successful start within 2-3 months of licence allocation. You will soon be generating a substantial income from your exciting new business.
Everything is included We look after everything for you, Tutor recruitment and training, Venue selection, Franchisee course and business training and Marketing artwork package.
Page 3 Over 150 branches throughout UK and Europe. Teaching over 6,000 Students every week.
The Seasons Art Class is coming to the USA
Your Next Step For Success! Very fast return on initial low investment Lucrative, enjoyable, rewarding, prestige business 9 Low overheads template means high profits. 9 Minimal hours – maximum return. 9 Cash flow positive from Day 1. 9 Huge demand for art classes in our market. 9 Virtual monopoly business. 9 Figures based on minimal customer base. 9 Only 40 customers every 3 months will generate this profit. 9 Fabulous students who love our courses. 9 Opportunity to reinvest in 2nd and 3rd licenses after qualifying period and double or treble your income.
Don’t wait, opportunities are limited. Find out more about this rewarding enjoyable, lucrative and fun lifestyle business! Investment only of $39,995 +TAXES Local meetings are currently being organised - call 1-514-481-2722 for more information.
This is a complete business in a box. All of our curriculums are updated seasonally by our team of European Master Tutors.
You will be working with one of the biggest and fastest growing markets in the world. The picturesque village of Arundel where it all began.
The perfect part-time business, that you can grow to suit your lifestyle.
Our Low Overheads Business Template Means High Profit for you... Up to 100% of your investment back in the first few courses.
Year 1 : Up to $45,000 nett profit for one day per week.
Year 2 : Up to $90,000 $135,000 nett profit for 2-3 days per week (optional investment in 2nd and 3rd area).
est
rn on inv
Fast retu
nly ment of o
AXEs T + 5 9 $39,9
You can run the business from the comfort of your home.
Our streamlined systems ensure that you hit the ground running. ur quest yod e r o T . y a n Don’t Deol rmation pack all: a f FREE in details, just c Further
2.c2om 7 2 1 8 4 1-e5ma1il4: lori@lorikalrimpmiteadn, tly or are streicing held soon. s n io t a c Lo USA gs b etinFranchising Local me
®
Generations in business Families succeed together. Since its founding, the Subway® brand has valued family. The past 54 years would not have been possible without help from our world-class Franchise Owners, Business Development teams and their families from around the world. See how far the Subway® family can lead you. Your new opportunity is available now.
Thank you to all the families within the Subway® team, including the Daltons, the Grewals and the Hammonds. Franchising USA
800.888.4848 subway.com/franchise FranchiseNAmerica@subway.com Subway® is a registered trademark of Subway IP LLC ©2019 Subway IP LLC
Franchising usa The magazine for franchisees
FRANCHISING USA VOLUME 7, ISSUE 12, 2019 president: Colin Bradbury. colin@cgbpublishing.com
Comments
f r o m t he p u bl i s he r & e d i t or
Publisher: Vikki Bradbury. vikki@cgbpublishing.com
advertising: advertising@cgbpublishing.com
Editorial Department: managing editor: Diana Cikes editor@cgbpublishing.com
Editorial team: Gina Gill Rob Swystun
Production: usaproduction@cgbpublishing.com
DESIGN: Jejak Graphics. jejak@bigpond.com
COVER IMAGE: home technology handyman by Nick Riggi
CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:
Welcome to the October issue of Franchising USA. Each month we aim to help our readers achieve success with the latest in industry news, opportunities and information, as well as profiles and stories that we hope will kick you into gear and inspire you to work hard, stick to your goals, and stay on track with plenty of no-nonsense Expert Advice. On the Cover this issue is Home Technology Handyman, a franchise that provides sales, installation and support services for frustrated home owners who need help with their smart home and audio/video products. As homes continue their evolution into smart homes, this franchise is looking to help families navigate the connected world in the easiest way possible. But in order to do that, they are looking for some tech-loving entrepreneurs. Turn to page 12 to learn more about this Rare “Blue Ocean” Franchise Opportunity in an Exploding Consumer Marketplace and how you can dive into this timely opportunity. This month kicks off our 2 part Special Feature on Food Franchising, with Subway on the Feature Cover. Started 54 years ago as a family-owned business, the brand is proud to still remain so today. At Subway’s global convention this past summer, three families gathered to discuss what inspired them to help grow Subway within their own families, each with a unique story. Be sure to hear some of their stories here and learn why Family Business is the Bread and Butter of Subway® Restaurants. As always, we feature plenty of common sense advice from our Industry Experts, including advice on how negative reviews can boost sales with Jaakko Timonen’s piece on The Hidden Power of Being Vulnerable. And if you’re working a corporate job but dream of becoming an entrepreneur, Jeff Brazier’s discussion on How a Corporate Job Prepares You for Franchise Ownership is a must read. Stay up to date on the latest in Industry News starting on page 6, and don’t forget to scroll through our popular A-Z franchise directory listed at the back of the magazine. Happy reading!
SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org
“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.” ~ Thomas A. Edison
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchising USA
a nchsing usa usa f ra nchising
Page 5
contents
october 2019
On the Cover 12 Cover Story: Home Technology Handyman:
A Rare “Blue Ocean� Franchise Opportunity in an Exploding Consumer Marketplace
12
16 Multi-Brand Franchisors: Empire Building Hotbeds 21 Special Feature: Food Franchising Part 1 44 How a Corporate Job Prepares You for Franchise Ownership
In Every Issue 8 Franchising News
16
Announcements from the Industry
21 Food Franchising Feature Part 1 47 A-Z Franchise and Services Directory
Expert Advice 16 Multi-Brand Franchisors: Empire Building Hotbeds
18
George Knauf, Senior Franchise Business Advisor, FranChoice
18 Have You Tried Taking Discovery Days to Your Prospects?
Take Your Show on the Road to Engage Potential Owners
Heather Ripley, CEO, Ripley PR
42 The Hidden Power of Being Vulnerable: Negative Reviews Can Boost Sales by 40% Jaakko Timonen, Founder and CEO, No No No 44 How a Corporate Job Prepares You for
Franchise Ownership Jeff Brazier, VP of Franchise Development, Kiddie Academy Educational
28 Franchising USA
Child Care
Ask The Expert
34
40 “I need more staff, but I can’t get budget.
Do you have suggestions?”
Evan Hackel, CEO, Tortal Training
food Franchising Feature - Part 1
36
On the Cover 26 Family Business is the Bread and Butter of Subway® Restaurants 36 The Revival of Food Service Franchise Systems 28 Special Feature: Food Franchising - Part 1 34 Four Things to Look for When Investing in a
Restaurant Franchise
38
In Every Issue 22 Feature News 28 Feature Article Feature Focus 32 Little Caesars Pizza Expert Advice 34 Four Things to Look for When Investing in a
42
Restaurant Franchise Larry Sidoti, Chief Development Officer, Garbanzo Mediterranean Fresh
36 The Revival of Food Service Franchise Systems
Christopher Conner, President, Franchise Marketing Systems
38 Changing the High-Cost Stigma of Restaurant Ownership: How to Cut Costs, Boost Profitability as a Restaurant Franchisee Glynn Chambers, Vice President of CAPMastery, Capriotti’s Sandwich Shop
44 Franchising USA
f ra nchising usa
what’s new!
Trilantic-backed Taymax Group Holdings, LP Acquires Southfit Trilantic North America-backed Taymax Group Holdings, LP, one of the largest Planet Fitness franchisees, recently acquired the Planet Fitness franchisee group Southfit. The group serves close to 75,000 members and employs a staff of approximately 230 across 14 clubs in the Jacksonville, Florida and southeastern Georgia regions. This transaction brings Taymax’s footprint to approximately 90 clubs and follows Taymax’s acquisition of MJ Fitness earlier this summer. It also highlights the company’s dedication to partnering with other Planet Fitness franchisees to bring their clubs onto the Taymax platform. The company was founded in 2009 and has locations across the greater San Antonio, Nashville, Huntsville, Jacksonville, Pittsburgh, Sacramento, Toronto, western Ontario and Ottawa markets. Taymax has been recognized as the Planet Fitness system Developer of the Year twice in the last four years and Franchisee of the Year last year. In 2018, Taymax received a strategic growth investment by private equity firm Trilantic North America to support investments in the Company’s infrastructure, systems and M&A initiatives to drive continued growth. www.trilanticnorthamerica.com
DreamMaker Bath & Kitchen Ranks 6th Largest National Remodeler in the U.S. by Qualified Remodeler DreamMaker Bath & Kitchen has been named the sixth largest home improvement company in the country in 2019 by Qualified Remodeler, the leading magazine for residential remodelers. The QR Top 500 has been the gold standard for the home remodeling industry since 1978. “We are honored to receive this distinction,” said DreamMaker President Doug Dwyer. “This comes at a great time for our brand and franchisees, thanks to growing average unit sales, awardwinning franchisee satisfaction, and the ongoing rollout of our ambitious vision for accelerated growth.” No stranger to awards, DreamMaker has consistently ranked at the top of remodeling industry reviews as one of the top franchise opportunities, as measured by franchisee and customer satisfaction. “Whether they’re experienced remodelers converting an existing business or changing careers after corporate life, our franchisees love the emphasis we place on helping them earn better margins on their work than a typical remodeling contractor,” says Dwyer. All DreamMaker franchise owners and their employees must follow its
Franchising USA
written “Code of Values,” which emphasizes honesty and integrity in dealing with customers. “This means that we conduct our business completely aboveboard,” says Dwyer. “For us it’s not about seeing how quickly we can get someone to sign a contract and finish a job, we set expectations and live up to them. Our ongoing success is based on putting people first.” Learn more about DreamMaker at DreamMaker-Remodel.com
Retro Fitness Donates 300 New York Yankees Tickets to New York City Schools Gym Franchise makes ‘Take Me Out to the Ball Game’ Ring True for Children in the Bronx Retro Fitness donated over 300 New York Yankees tickets to three New York City schools in District 11 as part of the fitness franchise’s commitment to giving back to communities. Over 300 seventh and eighth graders along with school chaperones and parents from Bronx Green Middle School, Bronx Park Middle School and Pelham Academy headed to Yankee Stadium on September 17th and 18th thanks to Retro Fitness to watch the New York Yankees as they battled late in the Season. “Retro Fitness is about making a difference, whether it be in the lives of our 400,000 members or in the communities we work and live,” said Retro Fitness CEO Andrew Alfano. “This is a stressful time of the year for kids, and if for just one evening we can help make a difference, we consider it not just a privilege, but a responsibility we all have to give back.” “Sports have a transformative power for students, keeping them motivated and focused in and out of the classroom,” said Bronx Park Middle School Principal Renee Rinaldi. “Thank you to Retro Fitness for providing our students access to this quintessential New York experience.”
CEO Andrew Alfano
https://retrofitness.com
Drew Brees Joins Franchising Powerhouse Franworth as Newest Partner Leading growth equity firm to leverage Brees’ multi-unit franchisee and franchisor experience to support expanding portfolio of franchise concepts Founded in 2015 by CEO John Rotche and supported by a team of franchising industry veterans with nearly 400 years of combined experience, Franworth specializes in mentoring and supporting emerging and mature franchisors and helping them scale their
businesses efficiently to achieve profitability and maximize their potential for success.
Drew Brees joins the company as a partner in the midst of the Franworth®, a franchised-focused growth equity firm, announced New Orleans Saints quarterback and multi-unit franchisee Drew Brees has joined the company as a partner and a member of its Executive Board. Brees will contribute to accelerating the growth of the company’s portfolio of franchise brands — including Title Boxing Club®, The Lash Lounge®, and CITYROW®, among others.
ongoing success and growth of Franworth’s franchise brands. He
will play an active role on the executive board alongside Rotche and Managing Director and Partner David Barr. Brees will leverage his experience as a long-time multi-unit franchisee and franchisor to
assist with developing strategies that support Franworth’s portfolio of brands.
Visit franworth.com for more information.
Franchising USA
f ra nchising usa
Page 9
f ra nchising usa
what’s new!
Neighborly Announces Top Performers at Annual Conference
Raymond, Tina and Ryan Bramble, owners of Aire Serv of The Shenandoah Valley, a Neighborly company
Neighborly, one of the world’s largest parent companies of home service brands, recently held its annual conference in San Antonio, TX where franchisees nominated and awarded their top performers for significant accomplishments and contributions throughout the year. Glass Doctor, Aire Serv, Rainbow International, Mr. Rooter Plumbing and Mr. Appliance, all recognized top award winners throughout the U.S. and Canada, including: • Glass Doctor - Franchisee of the Year: Ed Sieber; Excellence in Leadership: Kevin Tennant; Service Professional of the Year: Zachary Hargrave • Aire Serv - Franchisee of the Year: Ray, Tina and Ryan Bramble; Excellence in Leadership: Vic Kerasmian; Woman of the Year: Angi Rogers • Rainbow International - Franchisee of the Year: Shea and Randy Ratzlaff; Service Professional of the Year: John Davis; Excellence in Leadership: Reed Mattingly • Mr. Rooter Plumbing - Franchisee of the Year: Mike and Vesna Kolakovic; Woman of the Year: Nazek Salem; Excellence in Mentoring: Trent Dawson
Children’s Lighthouse Partners with St. Jude Children’s Research Hospital®
Childrens Lighthouse Learning CentersSM, widely recognized as the leading values-based, early-education provider in the United States, announced today a national partnership with St. Jude Children’s Research Hospital®. Franchise partners of Children’s Lighthouse have the opportunity to give back to St. Jude through the St. Jude Trike-A-Thon
program, a national fundraising initiative. The St. Jude Trike-A-
Thon is a fun, service learning program for early learning schools and preschools that teaches trike and riding toy safety.
Children’s Lighthouse early learning schools are also empowered to participate and create teams for the St. Jude Walk/Run during September, which is Childhood Cancer Awareness Month, of which Children’s Lighthouse is a sponsor.
“We’re honored to launch our national partnership with St. Jude Children’s Research Hospital and provide this opportunity to
our franchisees,” said Michael Brown, president of Childrens
Lighthouse Learning CentersSM. “As we grow across the country and our schools serve more families every day, it’s important
to remember those in need. We’re excited to raise money and awareness for the children who need it the most.”
Through the partnership, the brand has a goal of raising more
• Mr. Appliance - Franchisee of the Year: Andy and Heather Johnson; Excellence in Mentoring: Bob and Nita Tuck; Rookie of the Year: Allen Smith Jr; President’s Choice Award: Charlie Goff
than $30,000 for St. Jude for the 2019-2020 school year. So far,
www.getneighborly.com
opportunities, visit: www.childrenslighthousefranchise.com
Franchising USA
numerous Children’s Lighthouse schools have committed to
participating in the partnership and fundraise for the hospital. For more information about available franchise
Suite Management Franchising Expands Corporate Team to Accommodate Explosive Brand Growth Suite Management Franchising, the nation’s premier salon suite franchise housing both MY SALON Suite and Salon Plaza, has spent the first half of the year building its largest corporate team to date. In recent months, the company has welcomed key team members and reorganized the existing team to bolster the brand’s franchise development, Franchise Partner and Member support functions. At the helm is Ken McAllister, President and CEO, where his focus is to drive nationwide business expansion. Recently promoted to Senior Vice President of Operations is Stacy Eley. She prioritizes franchisee and franchisor collaboration by providing coaching, training and ongoing education to franchisees. Together, Ken and Stacy have built a strong leadership
team with the recent additions of Leigh Welch, Director of Franchise Operations, Ben Brodnax and Jeff Webb, Directors of Construction, and Michaela McIver, Regional Manager. Opening more than 15 locations in 2019 so far, the new team members are joining as the brand continues to push its dynamic growth plan. Currently, there are 103 MY SALON Suite and 25 Salon Plaza locations across the U.S. and Canada, with 30 units in development. Both brands provide luxury salon suites for 3,000-plus independent health and beauty professionals, whom are referred to as the Suite Elite.
Members to reward customers with a loyalty program as well as set up booking and payment.
The brand also recently announced a oneof-a-kind partnership with Square allowing
For more information, visit www.suitemanagementfranchising.com.
Assisted Living Locators Founder & CEO Angela Olea Receives Visionary Award At “2019 Most Influential Women In Arizona” Recognition Event Assisted Living Locators Founder & CEO, Angela Olea received the Visionary Award at the 2019 Most Influential Women in Arizona recognition event on August 22nd hosted by the as Az Business and AZRE magazines.
the senior care industry. A registered
“The Most Influential Women in Arizona Business” program acknowledges women leaders who demonstrate professional excellence, innovation, and community impact.
has built the company into a nationally
Founder of the nation’s first senior placement franchise business, Olea received the spotlight Visionary Award recognizing her outstanding work in
the District of Columbia, Assisted Living
nurse, she initially launched Assisted
Living Locators in response to seeing
aging patients have unnecessary hospital readmissions and a lack of community support.
As Assisted Living Locators CEO, Olea
acclaimed senior placement and referral
agency, matchmaking seniors with caring
“It’s an honor to be recognized with this Visionary Award among so many amazing women that are shaping Arizona business,” said Olea. “I’m proud that through my company, I help seniors and their families find the right care option and peace of mind.”
Locators is one of the largest organically
Assisted Living Locators offers a no cost, nationwide senior referral and placement service for in-home care, independent retirement options, assisted living communities and memory care.
businesses in the U.S.
To learn more, visit www.assistedlivinglocators.com
providers for over a decade. With 115
franchise office locations in 34 states and
grown senior placement and referral
Franchising USA
f ra nchising usa
Page 11
cov er sto ry
H o m e T ec h n o lo gy H a n dy m a n
Franchising the Connected Home:
A Rare “Blue Ocean” Franchise Opportunity in an Exploding Consumer Marketplace As homes continue their evolution into smart homes, one new franchise wants to help families navigate the connected world in the easiest way possible. To do that, it needs some tech-loving entrepreneurs.
of devices or appliances that connect into a common home network. These devices can be triggered by sensors, timers, computers, and even the sound of a human voice. Smart homeowners have complete control over the systems in their homes with the touch of a button or voice command on a smartphone or device. They can do things like adjust the thermostat, turn lights off and on remotely, and display the video doorbell on the living room TV.
Smart Home systems and devices are now more affordable than ever. As a direct result, by 2022, it is predicted that the average US household will have over 50 network-connected devices on their home networks; but, according to Google Nest, consumers are moving away from wanting to install these devices themselves (DIY), preferring instead to hire a professional to do it for them (Do It For Me).
A Booming Industry
Home Technology Handyman provides sales, installation and support services for frustrated homeowners who need help with their smart home and audio/video products.
According to statista, the number of devices connected to the internet worldwide is expected to reach 31 billion by 2020. The internet, technology, and IoT devices are quite literally booming right now.
As homeowners increasingly embrace the benefits of having a Connected Home, there is a need for experienced professionals to properly install and set up the technology. “Smart home products are among the most returned items at the big-box retailers,” says Marc Bailey, Founder and Chief
Smart home and home automation technology generally refers to any system
Franchising USA
Leading the way
“Our business model provides everything necessary for would-be ‘Home Technologists’ to launch a full or part-time business that attracts residential and light commercial customers with our turn-key marketing system and trusted brand name.”- Marc Bailey
Franchising Officer at Home Technology Handyman. “Installing and controlling a single smart device is one thing, but when you begin to add 4-5 cameras, smart appliances, multiple voice assistant speakers, lighting control, front & side video doorbells and Google Chromecast on 2-3 TVs, well, getting that right is not easy. The home network begins to strain under the weight of streaming from all the connected devices, and something has to give. The problem is, the customer doesn’t know who to turn to for help.” said Bailey. Enter Home Technology Handyman. The Connected Home industry is highly fragmented without a clear, non-box store market leader. “Our customers want more than independent smart devices operated by a phone full of apps. They want a helpful home, with products that work together seamlessly. We provide highly standardized, repeatable solutions, often with a single user interface that our customers understand and love.” said Bailey. “My mission was to develop the first-ofits-kind, national franchise system for the home technology industry,” Bailey said. “When people ask me what a Home Technology Handyman is, I tell them we are Roto-Rooter for the Connected Home.” He went on to say, “our system was purpose built from the ground up to provide predictable, standardized installation and support services for the millions of technology-challenged homeowners out there.”
Seeking entrepreneurs
“In a digital world that’s innovating and changing, Home Technology Handyman is at the forefront. Their “Blue Ocean” franchise system is a great opportunity for tech-minded entrepreneurs who want to take control of their future.” independence and want to say goodbye
be ‘Home Technologists’ to launch a full or
installing Audio/Video and Connected
and light commercial customers with our
part-time business that attracts residential
To help grow their franchise system, the Home Technology Handyman is looking for entrepreneurs who are passionate about technology and want to enjoy what they do for a living.
to the nine to five routine, selling and
of our franchise system is a great way
brand name.”
“For those who want professional
provides everything necessary for would-
Technology Handyman provides a highly
Home products within the framework
turn-key marketing system and trusted
to accomplish that. Our business model
To get franchisees started, Home
Franchising USA
cov er sto ry
Page 13
cov er sto ry
H o m e T ec h n o lo gy H a n dy m a n
affordable and flexible path to franchise ownership. The business system includes a comprehensive training program, mobilebased operations software, estimating, invoicing, scheduling, a CRM, online booking of services, marketing and more.
The Right Stuff “We perfectly understand that every candidate comes with their own unique set of skills, talents and strengths. There are many components to owning a franchise, and we ensure that our candidates are completely comfortable and at ease with their journey, regardless of their current personal skills sets. It’s very common to work with candidates that are IT and network connected device wizards but are weaker in the area of sales and relationship building, or vice-versa. We don’t expect candidates to come to us knowing it all, we take you by the hand and help you sure-up the areas where you’re weaker so that you can step into owning your franchise with the confidence that you need to succeed. We take the necessary time to get to know each and every candidate and their unique skill sets. From there, we analyze and create a plan to strengthen and grow the areas that need extra attention, while enriching the areas that you’re already proficient in. In addition to our comprehensive training system, we show our candidates how to fill personal and or technical voids by forging relationships with electricians, alarm professionals and salespeople in order to complete a five-star business experience for their local customers,” Bailey explained. Home Technology Handyman franchise owner Victor Mario said the franchise model is ideal for entrepreneurs who want to enter the industry. “Soon we will expect more and more
Franchising USA
“For those who want professional independence and want to say goodbye to the nine to five routine, selling and installing Audio/Video and Connected Home products within the framework of our franchise system is a great way to accomplish that.” - Marc Bailey from our homes in terms of safety, health monitoring, energy efficiency, convenience, and other technology-related domains,” he said. “But, the path to success for entrepreneurs requires the safe navigation of this new terrain. Those looking to make the leap to business ownership would do well to partner with the expert team at Home Technology Handyman. After meeting Chief Franchising Officer Marc Bailey and reviewing the HTH franchise offering, it’s clear their system will enable my company to navigate the business landscape in this exploding market.” “Our owners don’t need to be a techwizards,” Bailey noted, “but they should be interested in and passionate about technology and how it works. Additionally, we are looking for candidates who have the right amount of ‘fire in the belly’ required
to pull themselves out of bed, and tirelessly market their franchise and grow their location.” With half a dozen locations on-boarded so far, and several more in the pipeline, the space for expansion is still wide open in the United States. The two latest franchises are set to open soon in Ann Arbor, MI and West Tampa, FL. The franchise also system has locations in Atlanta, GA; Westerville, OH; Louisville, KY; Omaha, NE and Lexington, KY. In a digital world that’s innovating and changing, Home Technology Handyman is at the forefront. Their “Blue Ocean” franchise system is a great opportunity for tech-minded entrepreneurs who want to take control of their future. hometechnologyhandyman.com/ franchise
SWIPE RIGHT IF YOU’RE AN ENTREPRENEUR
• Meet with hundreds of franchise brands • Opportunities available for all investment levels, some as low as $10K • Meet with financial experts on how to best fund your business
DECEMBER 5-7, 2019 • LONG BEACH CONVENTION CENTER
REGISTER TODAY FOR FREE! Visit FranchiseExpoWest.com and use promo code FRANUSA SPONSORED BY
ex per t advice
George Knauf | Senior Franchise Business Advisor | FranChoice
Multi-Brand Franchisors: Empire Building Hotbeds
In the past decade we have seen multiple multi-brand franchise groups form, run by experienced executive teams. These groups are interesting because of a few key points that differentiate them from single brand franchise companies.
to leverage across all of their brands to achieve maximum benefit.
The first thing to note is that they pick a theme, this gives them strategic benefits within the markets they operate in. From marketing to technology, to business operations, these franchise groups are able
Every brand markets via traditional marketing as well as social media and electronic marketing, but with multi-brand franchise concepts they get to market between the brands and it is this cross marketing that could achieve benefits that single brand companies can’t really leverage into.
of services that are related to the one that you just hired them for. The cost of that cross marketing is extremely low, the brochure didn’t have to be mailed, it didn’t have to be sent to your Facebook page or show up in a Google search. The brochure shows up in your house while you have received a service that you may be very pleased with, that is some brilliant targeting.
Imagine it this way, a franchise company comes to clean your carpets and while there they leave a brochure for gutter cleaning, roof replacement, painting, garage doors, lawn services or any number
It is this perfectly timed cross marketing that leverages the customer relationships of multi-brand franchise companies. Servicing one client may lead to multiple revenue events on an ongoing basis.
Franchising USA
“It used to be very common that a franchise owner would buy and grow a single brand, but between goals that have grown to the Empire level and the deep pool of options, we are seeing more and more franchisees building portfolios with multiple brands.” as a way to best expand their footprint Nationwide. What does all of this mean to you, a potential franchise buyer? It used to be very common that a franchise owner would buy and grow a single brand, but between goals that have grown to the Empire level and the deep pool of options, we are seeing more and more franchisees building portfolios with multiple brands. Now the geographic area you operate in can be more compact. Before these big multi-brand franchise companies started becoming so prevalent, buyers would cobble together different brands offered by single brand franchise companies. This can become complicated because of the different business operations methodologies, technology platforms, marketing plans, site selection teams, construction companies and even franchise conferences.
From a technology point of view it’s very easy to use the same, or very similar, technology backbones behind these companies that easily translate to cost efficiencies and better run operations. Analyzing financial data weather at the local office or the corporate office is much easier if all the platforms are the same. Site selection and construction also become easier, more efficient and less costly because of the efficiencies you can build into a multi-brand system. All in all, it is easy to see why Franchise companies build these multi-brand systems
Today growth and success can be made easier with these multi-brand offerings. You start with one brand in your desired market. Growth that as geographically far as you wish to travel on a given day. Then you add another brand from the same franchisor. Your training and support comes from a place that you are already used to. Site selection and construction all feels familiar. Business operations and marketing are systems you have mastered with your first brand. Your technology should look very similar among the brands. For you as an owner this speeds ramp up time and how many stores you can operate because of the single touch point for multiple revenue streams. The efficiencies can also be a substantial strategic advantage to you versus the other operators you compete with in your local market. So, what categories do these multi-brand franchise systems cover? You can find them in home and commercial services: Home cleaning, disaster recovery (interior and exterior), lawn services, garage doors, driveway
George Knauf
and concrete, painting, HVAC, Plumbing, locksmiths, electricians, handymen, duct cleaning and much more. Food is another big category for these multi-brand offerings. In this group you may even find locations where two or more brands are sharing a single location to offer more dining options for customers. Fitness is a booming category in this space, especially boutique fitness concepts. In recent years we have seen this as a prime example of how this approach can work well. While single brand companies can do quite well, their franchisees can have challenges growing their Empire when their city sells out. With a multi-brand approach they have more opportunity in their own back yard. With a proper search and investigation you can be off and running with these multibrand concepts and building your Empire. Make sure the role you will be in fits you, but there is a compelling approach here. What is your success story? Let’s go find it! George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com
Franchising USA
ex per t advice
Page 17
ex per t advice
Heather Ripley | CEO | Ripley PR
Have You Tried Taking Discovery Days to Your Prospects? Take Your Show on the Road to Engage Potential Owners But as Mark Siebert wrote for Entrepreneur: But make no mistake: Getting someone to Discovery Day is still a sale — and perhaps the most difficult one short of the actual close. You’re asking your candidate to take a day or more out of their busy schedule, spend time and money to travel to your location, and ideally persuade their spouse to come along. Heather Ripley
Discovery Days are a time-honored tradition in franchising. The best prospects and their spouses visit franchise headquarters, learn about your company culture and system, meet the corporate team, and give leadership a chance to get to know them, too. It’s a great way for all parties to size each other up and see if it’s going to be a good match.
Franchising USA
In today’s tight labor market, getting prospects to come to Discovery Days is even more challenging. Unemployment in the United States was 3.7% in July 2019, a figure that changes the game when it comes to franchising. According to Franchise Performance Group: In a stagnant economy or recession as unemployment rises, first-time entrepreneurs often believe the job market looks risky and starting a business appears secure. In today’s strong job market where wages are increasing and advancement opportunities are plentiful (even if it requires people to change companies and relocate), those same firsttime entrepreneurs view the job market as secure and starting a business looks risky. So, if your team is struggling to move prospective owners to the next phase of recruitment, it might be time to update your strategy. Taking Discovery Days
to your prospects removes one obstacle to participation: travel. Meeting your prospects in their own hometowns might give you even greater insights than having them come to yours. And if scheduled wisely, mobile Discovery Days can help build visibility for your franchise, too. Here are some ways to make mobile Discovery Days work for your franchise system.
Meet the Team (And Your Prospect) A well-rounded Discovery Day should work the same way as a job interview. Both sides get to meet each other, ask questions, and determine whether they’re compatible. Bringing key corporate team members along on your mobile Discovery Days will give your prospect a chance to meet the people they will be working and communicating with on a daily basis. Since company culture starts with the franchise CEO, the CEO is ideal to lead the mobile Discovery Days team. This way, the prospect can get to know the true personality and lifestyle the franchise represents. Anyone involved in franchisee support and training should attend as well. In addition, consider bringing an established franchise location owner along to share their experience with the prospect.
It’s likely that you will see a different side of the prospect than you would if they came to headquarters. In their own community and environment, you will see how they interact with others in the community. Are they respected and respectable? Are they a good representative of your brand in their hometown? These are important questions to address before you’ve awarded them a franchise.
Build Excitement Your prospect doesn’t have to miss out on an in-depth tour of franchise headquarters just because your Discovery Days are on the road. Use multimedia and online connectivity to your advantage to give your prospect an immersive experience in their own hometown. Create professional, high-energy videos for your prospect showing the best your headquarters has to offer and highlighting everything that makes your company great. Include testimonials from successful franchisees and behind-the-scenes looks into company culture. Be sure to show what they can expect from franchisee onboarding, training and especially the
“Taking your team on the road for Discovery Days can seem like a big expense. But there are ways to make the time and money do double duty.” grand opening of their franchise location. You could even use live-streaming to give a peek into the corporate office in real time and chat with any team members who couldn’t go on the road. Get creative and make it engaging, exciting, interactive and fun.
Make the Time Count Taking your team on the road for Discovery Days can seem like a big expense. But there are ways to make the time and money do double duty. Pair Discovery Days excursions with speaking engagements for your CEO and other members of your leadership team, trade shows or interviews with local media. You could even invite your prospect along for some of these events to further build their excitement for your franchise culture. These are events you can explore and schedule on your own or with the help of
an experienced franchise public relations agency. Public relations professionals who know the franchise market space will be able to identify prime opportunities in the markets you visit and leverage their contacts to schedule the best engagements for your team. As market conditions shift, it’s important for franchise leaders to find new strategies to keep growth steady. Tweaking traditional recruiting methods like Discovery Days can help you cast a wider net, keep prospects engaged, and make them more likely to choose you. Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in franchising. Orange Orchard, a division of Ripley PR, champions franchisors that cater to environmentally-conscious consumers. For additional information, visit www.ripleypr.com or www.orangeorchardpr.com
Franchising USA
ex per t advice
Page 19
The public and policymakers need to understand franchising. Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on AtOurFranchise.org/resources
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
b
a
x
Our Franchise
@OurFranchise
@OurFranchise
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
FranchisingFeature food franchising - part 1
o cto ber 2019
Family Business is the Bread and Butter of ÂŽ
Subway Restaurants
the revival of
food service franchise systems
special feature
food franchsing - Part 1
four things to look for when
investing in a restaurant franchise
fe at ure : FOO D FRNCH ISING - PA RT 1
what’s new!
Huddle House Inc. Makes Strategic Purchase of Perkins
Late-Night Miami Sushi Hotspot Set to Roll Out Nationwide Franchises Sushi Sake, a popular late-night Asian cuisine hotspot in south Florida for over a decade, is spreading its Miami vibes across the nation. In addition to standing out with premium quality seafood and infusing Latin flavor into select menu items, Sushi Sake restaurants offer a flexible model that can be either a combo of a traditional Japanese Teppanyaki house/sushi bar – or a local neighborhood sushi bar. The vibrant restaurants are expected to energize communities with their young, contemporary atmospheres and raise the bar for the Asian restaurant experience. Started in 2009 by Argelio Jr. Aguayo and later joined by brother James Aguayo, the duo have complemented each other’s skills to take the brand where it is today and are both aligned on a vision for the spotlight as the nation’s top Japanese restaurant franchise. The franchise opportunity offers simple operations and a management team with a strong commitment to franchise success and decades of restaurant experience. Sushi Sake is initially targeting Florida, Texas, Illinois and New York for growth, and is available in both urban and suburban markets.
Huddle House, Inc. has made a strategic purchase of Perkins Restaurant & Bakery, the storied and iconic chain with approximately 342 locations, which has become a staple in communities throughout the United States and Canada. While the terms of the purchase were not disclosed, the transaction is expected to close on October 21, 2019. The Huddle House Executive Leadership team will manage Perkins out of its Atlanta headquarters, running each of the concepts as separate brands, yet leveraging resources and proven strategies to build efficiencies. There are no plans to convert any existing units to Huddle House restaurants or vice versa. “Strategically, this is a very good fit. Both Huddle House and Perkins are breakfast-first concepts and we pride ourselves on our ability to bring families together through remarkable food and homestyle meals,” said Huddle House’s CEO Michael Abt, who will be the top executive of both brands. “This acquisition is by careful design and calculation, as the brands fit well together serving complementary markets but supported by similar resources.”
“Sushi Sake has become a staple in South Florida,” said James Aguayo, co-founder of Sushi Sake. “Our devoted fan base has allowed us to grow to 14 locations throughout the Miami area, providing a solid foundation for franchising across the country. There’s no other concept out there that can stand up to our quality of sushi and hibachi like Sushi Sake.”
Combining Huddle House and Perkins results in more than 700 locations open or under development between the two brands that generate collectively over $800 million in sales. The Huddle House Executive Leadership team has reaffirmed its devotion to providing the proper resources and support for the unified organization at every level – for franchises across each system and to all companyowned units.
www.sushisakemiami.com/franchise
www.huddlehousefranchising.com
Franchising USA
Quaker Steak & Lube Signs New Franchise Agreement for First Philadelphia Area Quaker Steak & Lube, one of the nation’s leading family casual-dining restaurant chains, has signed a franchise agreement with Philadelphia commercial construction developer John Tripodi to open a new restaurant in Bensalem, Pa., approximately 20 miles northeast of Philadelphia. The full-service Quaker Steak & Lube restaurant will be located at 2900 Street Road in a space formerly known as The Pub 2900. Evidenced by this agreement and three others that were signed during the previous 45 days, Quaker Steak & Lube is drawing the attention and interest of new franchisees nationwide as a result of the brand being repositioned for strategic growth. The restaurant chain’s
leadership and support teams have elevated the brand through improved food and beverage offerings, heightened service and operations standards and an integrated marketing strategy set to position the chain for continued success. “We are excited to be bringing Quaker Steak & Lube’s award winning food to this new Pennsylvania market,” said Bruce
Lane, Vice President. “Philadelphians are going to love our craveable wings, burgers, steaks and ribs, not to mention all of our handcrafted cocktails. We look forward to the success of this franchise and to becoming the new favorite restaurant in Bensalem and the surrounding area.” Go to www.lubefranchising.com for more information.
Dunkin’ Simultaneously Opens Three Restaurants On Fairfield University Campus to students, including a full-service dining experience located at the John A. Barone
Campus Center, which includes some of the brands Next Generation features such as
Nitro Coffee. More “express” models will be available at the DiMenna-Nyselius Librabry and Charles F. Dolan School of Business.
“Fairfield University is excited to welcome Dunkin’ to our beautiful campus. Two great brands….exceptional coffee and
an exceptional Jesuit education go hand
in hand…Stags do run on Dunkin,” said
Jim Fitzpatrick, Assistant Vice President, Fairfield University.
Grand opening celebrations took place
throughout the day at all three locations,
including ribbon cuttings at each restaurant, complimentary giveaways and tastings, in
addition to a chance for participants to win
the opening of three restaurants on
The restaurants mark the first to open on the University grounds and will be replacing a Starbucks and Einstein Bros Bagels.
Fairfield University campus in September.
Three different models will be available
www.dunkindonuts.com/en
Dunkin’, America’s all-day, everyday stop for coffee and baked goods, announced
free coffee for a year for those who visited each location.
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 23
fe at ure : FOO D FRNCH ISING - PA RT 1
what’s new!
Baskin-Robbins Signs Multi-Unit Deal to Develop 10 Shops in Upstate New York
Slater’s 50/50 Partners With Walmart to Launch its Famous 50/50 Burger Patties Nationwide
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the signing of a multi-unit agreement to develop 10 new locations across Upstate New York, including in Syracuse and the Southern Tier, in addition to Wilkes-Barre/Scranton, Pennsylvania.
The Signature 50% Bacon and 50% Beef Patties Are Available Now At All 2,500+ Walmart Locations
With a portfolio of 40 Dunkin’ restaurants and one multi-brand location, the deal was signed with franchisees Manish Patel, Sarika Patel, Krunal Patel and Tarak Patel of Bapa Chambers Rd Ice Cream, LLC. The first store of the 10-unit deal celebrated its grand opening in Horseheads, New York in mid-July. The Horseheads BaskinRobbins marks the brand’s first stand-alone “Moments” store location to open east of the Mississippi and overall third “Moments” design location to open. The new “Moments” store brings contemporary décor with bright colors paired with menu innovations to spark joy and happiness in customers.
Slater’s 50/50, the full-service restaurant concept known for creating the 50/50 burger patty made with 50% ground bacon and 50% ground beef, has finalized an exclusive partnership with Walmart to bring its iconic 50/50 burgers to all 2,500+ locations across the United States. The burger patties, which will be sold in individual packages, are now available in-stores in the freezer section and will soon be sold via the Walmart website.
Looking ahead, the team plans to develop two additional Baskin-Robbins shops in Painted Post, New York and Bradford, Pennsylvania, as part of their 10-unit deal. In addition to the Baskin-Robbins deals, the team will be growing their portfolio with Dunkin’ locations in key markets across New York.
“The Slater’s 50/50 patty started a major craze when the restaurant first debuted in 2009, and we’re proud to finally bring this beloved bacon-infused burger patty to homes across the United States,” said Michael Nakhleh, CEO of Elite Restaurant Group, which owns Slater’s 50/50. “Making this product available nationwide has been a focus of the brand since day one, and we finally found the perfect partners in Walmart who recognize this product’s limitless potential. We plan to expand Slater’s product offerings to include even more fan-favorite menu items in the near future.”
Franchise opportunities remain available in Los Angeles, California, Phoenix, Arizona, and Washington D.C. BaskinRobbins combines delicious treats with a simple operating model. Franchisees enjoy convenient hours of operation, minimal equipment and little product waste. They also benefit from awardwinning training programs and comprehensive operating systems designed to help build their business.
Slater’s 50/50 operates 11 restaurants in California, Nevada, Texas, and Hawaii, and has 7 restaurants being built and in development across the country. The restaurant concept is owned by Elite Restaurant Group, a multi-concept operator focused on fostering growth for emerging restaurant chains, which plans to aggressively grow the Slater’s 50/50 brand across the U.S. in the next few years.
For additional information, visit the Baskin-Robbins franchising website at www.baskinrobbinsfranchising.com
For more information, please visit www.slaters5050.com
Franchising USA
Potbelly Sandwich Shop Accelerates MultiUnit Franchise Growth Potbelly Corporation, the iconic neighborhood sandwich shop concept, announced the signing of three new franchise agreements and the continued momentum in its franchising program. Over the last six months, Potbelly has signed franchise agreements that, when fully built out over the coming years, will nearly double its franchise footprint with multi-unit development deals for a total of 38 units spanning Las Vegas, Nevada; Tampa, Florida; and the Carolinas. In addition, Potbelly has opened a number of franchise stores this year that are driving brand penetration across several areas of the country, including recently opened shops in Irvine, California; Odessa, Texas; Richmond and Charlottesville, Virginia; Rochester, Minnesota; and Charlotte, North Carolina. While it expands franchising strategically across the country, Potbelly continues to refine its operations and introduce new
initiatives designed to grow shop revenues, specifically as it relates to new initiatives including an enhanced menu, a national partnership with DoorDash and its “Shop of the Future” platform. As the brand continues to expand throughout the United States, Potbelly
is awarding franchise opportunities to qualified multi-unit groups who are looking to add another successful segment to their portfolio. For additional information about the Potbelly franchise opportunity, visit www.potbelly.com/franchising
Empire Franchise Group Formed to Dominate Food & Beverage Industry Franchise leaders Dennis McKinley of Detroit Equities and Greg George of Rising Phoenix Group officially closed a deal to form Empire Franchise Group. In this agreement, they will acquire 100% of Franchise Genies to create one of the nation’s largest franchise development companies. Rising Phoenix will invest in current Detroit Equities brands and together they will develop corporately own brands and will also seek to strategically acquire performing brands that have under five units. The deal will bring a total of 12 brands under their management umbrella. All are expected to close by the end of August.
Food & Beverage Franchises under Franchise Genies include: Roll On In Sushi Burritos & Bowls, Buzzed Bull Creamery, Mr. Bagel Meister, Barry’s Cheesesteaks, Burrito Shak, Thumbs Up Diner, and Peño Grill “The Franchise Industry is constantly evolving,” says George. “With Dennis and I bringing our resources and experience together, the Franchise Genies brand will serve as a one stop shop and source for everything related to franchising.” “The future brings opportunity, adds McKinley. “Today we are deciding to be a part of the future.” Empire Franchise Group has a significant
amount of experience in owning franchises, being the franchisor and taking multiple brands from one off to multi-million-dollar brands. They have been franchisors, franchisees, franchise representatives, venture capitalists and investors so they know what to look for in an emerging brand. To learn more information, please visit the Franchise Genies website at www.franchisegenies.com
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 25
fe at ure : FOO D FRNCH ISING - PA RT 1
Cover Story: Subway® Restaurants
Family Business is the Bread and Butter of Subway® Restaurants For many, family provides a necessary reprieve from the everyday stresses of work life. But what happens when business is a family affair? At Subway® restaurants, working with family means having a community that will celebrate your successes and where trust is a given. In August, the world’s largest restaurant chain celebrated the 54th anniversary of its founding. Throughout its history, families have been a key ingredient to Subway’s success and without the brand’s world-class employees, Franchise Owners, Business Development teams and their families, the past 54 years would not have been possible. Subway began as a family-owned business and remains so to this day. Across the
Franchising USA
globe, Franchise Owners, Managers and Business Development Agents have created their own family-run businesses. Multiple generations of families have provided their communities with affordable, delicious, better-for-you meals. At Subway’s global convention this past July, three families gathered to discuss what inspired them to help grow Subway within their own families, each with a unique story. The Dalton family has been with Subway for 34 years and considers the brand their second family. The father-and-son team are responsible for nearly 1,000 Subway restaurants across the Southern U.S. Since 1989, the Grewal family has built their business of more than 50 owned Subway restaurants and nearly 1,800 others in their territories across the U.S. and Canada, and they have over 30 family members working for the company at some capacity. For more than 30 years, the development of Subway restaurants in West Virginia has
been led by a member of the Hammond family, with the second-generation Hammond team now taking over. For the company’s younger generation of Business Development Agents (BDAs), there are a few whose childhoods were filled with days of watching their parents work various roles throughout the Subway system. This exposure provided insight into the ins and outs of running the business and into all that can be achieved through hard work and dedication. For some, it even provided early job inspiration. “I had the privilege of watching my dad build something from nothing, and I experienced the fruits of his labor. I grew up with the brand and learned the business every step of the way. My parents even have a video of me saying at my Kindergarten graduation that I wanted to be a Subway manager when I grew up,” said Tara Hammond-Canfield, who became a BDA in 2018.
While many of Subway’s youngest BDAs benefitted from growing up with the brand, their parents had the opportunity to watch their children evolve as leaders. Even though Hardy Grewal has decades worth of memories with Subway, getting to witness his children grow in the business has been a highlight of his career. “It’s an honor when a child chooses to follow in your footsteps. Watching your kids find their own niche and excel is an even greater feeling,” said Grewal. “My son Shawn has done an amazing job in the leasing space, while my son Jesse has been able to produce sales growth in his territory over the past two years.” “My earliest memories are of being in the restaurants. It was my summer and weekend job through high school and college. I’d make sandwiches, sweep floors – starting from the ground-up, you get a great understanding of the nuts and bolts of the business. After working as a CPA for a few years after college, I got into the family business as I wanted to work for myself and for my family,” said Jesse Grewal. Although working with family members may have its obvious challenges, the multigenerational families at Subway believe that working together has allowed them to work in an environment where loyalty and trust are prioritized. By instilling these values into every aspect of their business, the Dalton family has created an environment that celebrates everyone’s contributions and puts the business first.
Grewal Family
Hammond Family
“Having a shared sense of integrity makes it easy to make the right decision. We exhibit strong family ties around the office, and this has rubbed off on our staff,” shared Mark Dalton. “Our shared values have helped everyone feel a sense of ownership of the company’s mission.” While reminiscing, there was also talk of the future. “What’s not exciting about Subway’s future?” asked Chelsie Hammond-Kelly. “With the recent product innovation and branding, I can’t think of a time where it’s been more exciting to be a part of the Subway family.”
Dalton Family
www.subway.com
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 27
fe at ure : FOO D FRNCH ISING - PA RT 1
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
Food
Franchising Feature - part 1 Everyone loves to eat - it’s not just a means of survival, it’s a way of life. Americans have taken food to the next level and made it an experience, rather than a necessity. Whether it’s fast food on the run, or high dining in a romantic setting, it’s one of the most enjoyable parts of the day. The food and drink industry reached over $745 billion in the US in 2015, 20% of Americans visit a quick service restaurant once a week and 20% also visited a full service restaurant. With people paying money for experience, rather than goods and tangibles, the industry is rising. More people are opting to eat out and take in moments, rather than wasting time cooking and cleaning. Consumers have embraced the idea of paying for convenience as well as a means to save time to be with their families and friends.
Franchising USA
The food industry not only offers a service, but provides an experience for customers to sit back and relax with the people they love. There are a huge amount of franchises specializing in food and drink and its expanded its doors well beyond the fries and burgers. From speciality kiosks and food trucks, you can’t walk a block without smelling something delicious. The competition may appear thick when you see the many venues available across any given community, but people tend to try them all out, more than once.
Fast Food If familiarity and consistency is something you find comfort in, than a fast food franchise might be the best bet. It has a large start up fee, and you have to secure a spot in the territory of choice (there might already be several fast food restaurants in that area), but the profit is nearly guaranteed. Fast food is familiar and reliable in America, it’s lined along the highways
“There are a huge amount of franchises specializing in food and drink and its expanded its doors well beyond the fries and burgers. From speciality kiosks and food trucks, you can’t walk a block without smelling something delicious.”
for long drives and family trips and it’s propped with a drive thru for those quick fixes. Nowaway days, fast food restaurants come with more than burgers and nuggets, but appeals to the masses with smoothies, desserts, salads and wraps. The menu is larger to garner even more customers and its accessibility keeps people coming in for more. The branding alone brings in many people on a day to day basis, in the case of fast food, people like to know what they are getting. They appreciate the value of the experience, but also will pay to get the exact same thing they got the last time. According to one study, 85 million Americans eat fast food everyday (source). People are busy, working hard and spending time on the road, making room for quick and fast meals to become a part of everyday life. This ongoing trend has created a well known profit in the franchising world - it brings in over $570 billion (source) - the money alone speaks for itself.
“The food industry not only offers a service, but provides an experience for customers to sit back and relax with the people they love.”
Coffee Shops With some coffee being sold at just $2 a pop - it’s hard to imagine such a small cafe creating success and it seems like there are places to get your caffeine fix saturating the place. Yet, if you walk by a one at any given time, the seats are full and the lines are long. With the ability nowadays to order from your phone to grab a quick latte or have it delivered to your door, the customer base is even higher. The coffee shop competes with small
businesses owners, but similar to the fast food restaurants, people do appreciate the familiarity. They know what is on the menu and what flavours to expect from a franchise. Americans consume 40 million cups of coffee a day, (source) and that’s not a luxury they are willing to give up. Just like food, it has also become an experience - a time to catch up with friends, or a small moment away from work or to treat yourself after a long day. You can pop in for a visit or order at the drive thru, it’s catered to the many desires of everyone.
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 29
fe at ure : FOO D FRNCH ISING - PA RT 1
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
“People are ordering food trucks for parties, and weddings or expecting certain options at festivals and community events. The initial door opening might need an extra push but that’s where franchising allows an upper hand compared to small businesses.”
Food Trucks Food trucks used to be a rare site with deep fried food served at festivals or lined up on the streets of downtown. There’s been a change in the food industry to be more unique, more palatable, and fancier even in the smallest spaces. What once served fries with gravy and hot dogs with a few fixings, is now showcasing menus with variety and flavour in a more gourmet style. Lunch on the side of the street never tasted so good. The industry has risen 12.4% and there are approximately over 4,000 food trucks in America. Franchises have recognized the increased need and expanded to the food truck industry. Some options come directly from well known restaurants expanding their business to the street, while others are only known in the food truck industry. For those looking for a smaller start up fee and a mobile business in the food market, this is a great choice that is gaining more and more customers and profit. People are ordering food trucks for parties, and weddings or expecting certain options at festivals and community events. The
Franchising USA
initial door opening might need an extra push but that’s where franchising allows an upper hand compared to small businesses. A franchisee will support you with your customer base and reputation through marketing and advertising. Easy branding comes through in social media posts made by locals for free and hashtags linked to your business. This type of food franchise would be well appreciated by someone involved in the community and willing to work hard for word of mouth credibility. Though the food truck could be a limited business for those living in areas with a harsh distinction between the four seasons What was once considered to be pizza joints and walk-in family restaurants, is now a huge category of franchising with many options. Those interested in taking a bite out of the food franchise ave a lot of different options to consider. The market has been flooded with easy and quick franchises that cater to the busy lives of Americans, while also appealing to the many taste buds, with a high end gourmet
choices at a great price. People appreciate good food, while franchisors appreciate a great profit, which can come easy with the most suitable franchise in the food market. Take the time to look over the territory directly and speak with locals about their expectations and where they currently enjoy eating to get a sense of demand and flavour within your community. An area assessment of your surroundings can help narrow down the path you would consider before investing. There’s more to bite off than chew in the food industry; you just have to pick one that best appeals to your senses. Look out for our next special feature:
FOOD FRANCHISING PART 2 ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.
Page 31
(/(0 (00)$ !$/!./ #,* (/(0 (00)$ !$/!./ #,* ,. !))
,. !))
0, )$!.+ *,.$ !",10 0, )$!.+ *,.$ !",10 $2#(0(+& %.!+#'(/$ $2#(0(+& %.!+#'(/$ ,--,.01+(0($/ ,--,.01+(0($/
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
FOCUS: L i t tl e Ca e s a r s
Convenience, Quality, and Value
Little Caesars Pizza Has the Recipe for Growth “Little Caesars brand, history and simple business model are great benefits to franchise developers.” - Ed Ader
As the largest carryoutonly pizza chain in the world*, there’s no denying that Little Caesars is doing something right. The company is an international brand and household name – it’s come a long way since its start as a single store in metro Detroit in 1959 and the opening of its first franchise in 1962. Today, Little Caesars is seeking additional growth opportunities, and is looking for franchisees to help bring HOT-N-READY® pizza to traditional markets in a wide range of communities nationwide. “Little Caesars brand, history and simple business model are great benefits to franchise developers. We have a simple operating system that works, and franchisees appreciate the strong foundation we provide which allows them to focus on what is important to them – growing their business,” said Ed Ader, Director of Franchise Development for Little Caesars.
Franchising USA
“We have a simple operating system that works, and franchisees appreciate the strong foundation we provide which allows them to focus on what is important to them – growing their business.” - Ed Ader
A Brand You Can Believe In
Innovation At The Core
The brand equity built throughout the
“Little Caesars takes pride in its ability
Little Caesars is known for breakthrough innovations like Pizza!Pizza!, HOT-NREADY, and now, Pizza Portal Pickup. With the Pizza Portal, customers can create their own pizza and prepay on the Little Caesars mobile app and receive a notification when their order is ready. When they arrive at the store, they bypass the counter and go directly to the Pizza Portal pickup, inputting their 3-digit pin or scanning a QR code to retrieve their hot, fresh order.
sacrifice quality for convenience or price,”
Support You Can Rely On
past nearly six decades has grown Little Caesars fan base and is a driver of the
company’s development. Little Caesars
distinction of being named “Best Value in
America”** for the past eleven consecutive years is proof of its commitment to
satisfying those customers by providing one of America’s favorite meals at an affordable cost.
to appeal to consumers who don’t want to added Ader. “Our operating model – to provide affordable pizzas made using
quality ingredients that are ready when you are – means customers never have
to choose. They can have it all. It’s a win across the board.”
Little Caesars has a dedicated franchise development team that supports qualified franchisees in implementing the processes and systems that have helped so many other franchisees excel. Franchisees are equipped with the tools
they need to follow the brand’s proven system, including ongoing training, architectural services to help with design and construction, preferred lenders to assist with financing, sustained research and development of new products, and continued, effective marketing promotions.
Join Our Franchise Family As part of an aggressive growth strategy, Little Caesars is looking for franchisees to expand traditional stores in a wide range of communities nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. In such cases, Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans. For more information about Little Caesars and to view available markets, visit www. LittleCaesars.com or call 1-800-553-5776. *Largest carry-out only pizza chain in the US – based on net number of stores in 2017 **Highest-Rated Chain, “Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2017.
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 33
fe at ure : FOO D FRNCH ISING - PA RT 1
Expert Advice: Larry Sidoti, Chief Development Officer, Garbanzo Mediterranean Fresh
Four Things to Look for When Investing in a Restaurant Franchise Differentiators in the segment Franchises that succeed are those that have notable differentiators allowing it to stand out to consumers. This is especially important if you invest in a crowded space. Is the concept different than anything else out there? What makes it stand out? These are important questions to consider.
Larry Sidoti
So, you’re thinking about investing in a restaurant franchise. It’s a big step. There are plenty of factors to consider on your search – the restaurant space has thousands of options. Deciding between an established concept or an emerging one, fast casual or fast food or between a crowded segment or something entirely new only scratches the surface of what needs to be assessed. I’ve been in the franchising business for more than 20 years and even founded my own concept. Below I’ve outlined the four factors I believe to be among some of the most important things to vet out before “you sign on the dotted line.”
Franchising USA
One crucial element to look at is menu innovation. If a restaurant’s menu looks comparable to competitors’ menus, it may not be enough to win over consumers. That is, unless there are other factors that differentiate the menu. For example, at Garbanzo Mediterranean Fresh®, our core differentiator in the fast-casual Mediterranean space is our preservativefree ingredients, bold flavors and scratchcooking, which sets the brand head and shoulders above the rest. Looking for qualities like these will lead you on the right path. Other differentiators to seek out include unique ways of implementing technology, a one-of-a-kind marketing strategy, the restaurant atmosphere (or look and feel) and anything else that contributes something extra to the customer experience. Essentially, when you’re there, it should feel like a remarkable experience – it should feel “fresh.”
Effective unit-level operations and economics It is critical to vet the effectiveness of the unit-level operations and economics a
restaurant franchise has in place before investing. When scrutinizing a restaurant franchise opportunity, check out one of the existing restaurants and observe how things are run for your own eyes. From the processes in place in the kitchen to the technology used, seamless operations are a strong indicator of success. Economics, of course, are equally as important. Take a hard look at the unit-level costs and revenues; financial efficiency is the key to a successful business. Another item to evaluate is the restaurant’s additional revenue streams, like off-premises. For example, Garbanzo restaurants offer catering which generates additional revenue and allows our product to reach new consumers.
Strong corporate leadership team fit for franchising Whether you are a veteran franchisee or just starting out, having a solid team at the top of the franchisor organization is a key factor in franchisee success. To start, the corporate team needs to be well-versed in the segment the concept lies in. Another trait to seek out in a franchisor team is their dedication to franchising, especially if the concept is new to franchising or has a heavy corporate footprint. If they aren’t committed to growing through franchising and supporting their franchisees, your journey will be rockier. That being said, some concepts that are
“If you want your restaurant to succeed, you need differentiators, a proven model, effective leadership and the right markets available for development. By focusing in on these four factors, you will have an easier time assessing concepts and investing in the right one.”
committed to franchising yet have a strong corporate footprint in place can benefit franchisees. A corporate presence, means the franchisor has “skin in the game” and operational credibility. They can test new initiatives at corporate units before rolling them out to franchise locations, bringing franchisees only proven processes. Also, make sure you look at what the franchisor does to support new and existing franchisees. You will want to work with a team that will help you get your restaurants off the ground and be successful on an ongoing basis. By looking into the leadership teams’ ability to grow, maintain and evolve a franchise, you can get a firm idea of how they’ll support you in your next endeavor.
Available, smart territories Having available territories is among the most important things to look into when considering a restaurant franchise. If a concept has oversaturated every possible market, it will likely experience difficulty growing.
“Whether you are a veteran franchisee or just starting out, having a solid team at the top of the franchisor organization is a key factor in franchisee success.” In addition to available territories, make sure you go into a market that is compatible with the concept. Understand market dynamics and how it ties to restaurant concepts you are considering. For example, a restaurant concept that is very old school may not be well received in metropolitan, trendy markets, and vice versa. In addition to these tips, one critical and often overlooked place to start is with yourself. You have to recognize that in franchising, you’re signing up to be an implementer, not a creator. If you’re ready for franchising, then a ready-made business model along with training, guidance and support await. With so many factors that go into deciding on a restaurant franchise, it’s easy to get overwhelmed. If you want your restaurant to succeed, you need differentiators, a
proven model, effective leadership and the right markets available for development. By focusing in on these four factors, you will have an easier time assessing concepts and investing in the right one. Larry Sidoti is the Chief Development Officer at Garbanzo Mediterranean Fresh. Larry is a veteran in the food and beverage industry with over 20 years of restaurant and franchise experience. Larry began his career in the mid 1990’s when he founded the raw juice and smoothie concept, Juice it Up, which he grew to more than 180 units. Since departing in 2008, Larry has served in key operational and development leadership roles with several highlyrecognized and respected concepts. eatgarbanzo.com
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 35
fe at ure : FOO D FRNCH ISING - PA RT 1
Expert Advice: Christopher Conner | President of Franchise Marketing Systems
The Revival of Food Service Franchise System Food service has long been the foundation of franchising and in most people’s opinion, started what has become the franchise industry. Certainly, McDonald’s, Kentucky Fried Chicken and Subway made generations of consumers realize and begin to understand what franchising was and opened the doors to countless other brands both in food service and outside of the segment. During the great recession, when financing and capital were tight and people were running for their lives, the food service segment of franchising clammed up and slowed it’s incredible growth pattern. People either couldn’t get the money to open their favorite food service brand or were just scared to pull the trigger on a food service brand. Since 2010, as the economy has improved and people’s excitement for franchising has grown at exponential rates, food service has come back with a vengeance. Franchise Marketing Systems team of franchise consultants works closely with brands to help launch franchise platforms and develop the necessary systems and
Franchising USA
processes to scale models. Chris Conner, Alan George, Zac Bletz and Levi Tran all meet with brands to discuss franchising and help analyze whether franchising could be an effective growth channel. Over the past ten years, food service brands have increased from 20% of the businesses considering franchising to over 40% of all companies who connect with Franchise Marketing Systems to review the franchise model. This growth is driven by innovative, fun, simple and duplicable food service brands. Some of the fun, great brands that have come forward in the franchise market recently include brands in the pizza market, coffee, ice cream, Indian, Mexican and many others. Sankranti is a brand which has recently launched in the Atlanta market and offers a quickserve, simple and high-octane Indian menu bringing great Indian food to the masses in a simple QSR platform. Chicago’s Pizza with a Twist is also an Indian-infused pizza model based in Sacramento which has sold their first 50 franchises since 2017. SLICES pizza is a new pizza system just coming to market which has redefined the simple food service operation and created a model that maximizes profitability and minimizes labor in the operating unit. In coffee, the incredible Foxtail Coffee brand is
coming to the franchise market offering hot branding, strong operating systems and a great high-margin coffee franchise model. Green District is knocking it out with healthy product offerings and great branding in the salad franchise segment. The dessert market is booming with great ideas and awesome new franchise offerings including SMOOSH Ice Cream Cookies, Red Circle Ice Cream and Presotea is a 400+ unit franchise system that has recently entered the U.S. These brands are just scratching the surface for new ideas and exciting potential ways to capitalize on the food service franchise market. What should an aspiring food service entrepreneur look for in brands to determine which option might be the best one and how do you analyze which franchise offers the most value? First, it seems clear that the simpler the model is the more successful the overall franchise system is which makes sense. Look for strong, well-defined menus which have been “costed” and offer high-margin products which are easy to produce and replicate. Branding is REALLY important, be critical of the franchise’s color-scheme, logo design, web presence, social media presentation and overall messaging. Younger people are choosing where to eat based on what the brand
“Since 2010, as the economy has improved and people’s excitement for franchising has grown at exponential rates, food service has come back with a vengeance.”
ms
“The growth in food service has been exponential in off-premise, so make sure the franchise has a strong delivery, carry out and web-ordering system in place you can leverage when you invest in the franchise brand.”
means and says to them – make sure that the food service franchise you choose
is saying the right things to get people eating more of your product. People
want quick, convenient service, but still
with high-quality food. You want a food service franchise that can drive volume and move people through the location
efficiently with a reasonable labor cost. The growth in food service has been
exponential in off-premise, so make sure
the franchise has a strong delivery, carry out and web-ordering system in place you can leverage when you invest in the franchise brand. Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work.
His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. For more information on food service franchises and how to evaluate the food service market, contact Chris Conner at Chris.Conner@FMSFranchise.com www.fmsfranchise.com
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 37
fe at ure : FOO D FRNCH ISING - PA RT 1
Expert Advice: Glynn Chambers, Vice President of CAPMastery, Capriotti’s Sandwich Shop
Changing the High-Cost Stigma of Restaurant Ownership:
How to Cut Costs, Boost Profitability as a Restaurant Franchisee Pursuing entrepreneurship in the restaurant industry can be an exciting time for new business owners, but it comes with its own unique set of challenges. One of the primary challenges being the overall cost of running a restaurant and sometimes, the fear of financial failure. With rising food prices, shortages in products forcing change in menus and operations, on top of the other financial obligations of today’s restaurant owner, entrepreneurs are asking if it’s even worth getting into the restaurant business.
Franchising USA
At Capriotti’s Sandwich Shop, we’ve been able to maximize unit-level profitability by 85 percent, on average, by diligently tracking performance metrics and adjusting our strategy accordingly. Stores leveraging these profit-based best practices have also seen an average 10 percent increase in EBITDA over the past year. We continue to stay committed to quality while finding new ways to bolster profitability for franchisees to change the stigma of entrepreneurship in the restaurant industry. Cost of goods sold (COGS) is one of the most important performance metrics to track as a restaurant franchise owner. Not only does it tie directly into menu engineering and innovation, but it should also be a key consideration guiding
inventory and purchasing decisions. Most importantly, however, your cost of goods has a controlling stake in your restaurant’s profit margin. And, reducing your COGS by just a few percentage points can significantly boost your bottom line. Here’s what we’ve learned about driving revenue and cutting costs – without cutting corners on quality – to boost your bottom line:
Track Store Performance to Keep a Pulse on Profitability Regularly track and dive deep into sales, COGS, inventory and other metrics to provide visibility into store performance. This allows your team to see if there are any areas of improvement to boost
“By keeping external costs low and concentrating efforts on building your business from within, maintaining consistent growth as a single-unit operator becomes very realistic.”
“Evaluate whether there’s an opportunity to drive down prices on the highest-cost items. This often means adjusting the quantity of goods purchased, re-negotiating vendor pricing or finding comparable brands with lower costs – but never at the expense of quality.”
sure it runs parallel to or alongside the longer length of the restaurant to maximize square footage, while putting guests directly into the ordering queue when they walk through the door. profitability. As a rule, the cost of goods in the food sector will increase every year, so it’s important to incorporate even a small price increase to account for that change to help yield substantial results.
Optimize by Eliminating Extra Expenses Take an in-depth look at invoices and P&L statements to see if you can adjust the number of goods you order, or if you can eliminate unnecessary items and waste altogether to maximize goods purchased, minimize waste and optimize your inventory. In turn, this reduces COGS and boosts profitability.
Refine Your Partnership Strategy to Streamline Operations and Boost Profits Evaluate whether there’s an opportunity to drive down prices on the highest-cost items. This often means adjusting the quantity of goods purchased, re-negotiating vendor pricing or finding comparable brands with lower costs – but never at the expense of quality. For instance, we switched brands for our store cleaning products, which reduced that line item by 50 percent. Among other changes, we also reduced the cost of our linens, security systems and phone and internet services – each by 50 to 70 percent.
More Costs Less? Add More Options to Your Menu for Increased Value Instead of skimping on quality ingredients, try adding smaller sizes to your menu. For example, Capriotti’s added a halfsub sandwich to the menu, giving guests another option beyond the traditional sizes. Because these half-subs offer guests a lower price point and great value, it also encourages add-on purchases and meal combos, like chips and drinks, which are much more cost-effective for franchisees. As part of the new menu and sandwich sizing, Capriotti’s created a 3-4 percent lower overall COGS when compared to stores who have not yet implemented the new menu.
Glynn Chambers is Vice President of CAPMastery at Capriotti’s Sandwich Shop. Her specialties lie in restaurant development, operations and training. At Capriotti’s, Glynn has spearheaded development of the brand’s CAPMastery program designed to aid in the development of franchise partners in operations, marketing and overall business growth. She is dedicated to helping franchise partners at more than 100 locations across the United States optimize their business opportunity while remaining true to its 40-year tradition of slow-roasting whole, allnatural turkeys in-house every day. www.ownacapriottis.com
Stimulate Streamlined Operations with Linear Design Boosting profitability isn’t just limited to food costs – another factor to consider is the design of your space as well. For quick-serve restaurants, pick-up cubbies and windows are a central component of operations, especially as more consumers opt for on-the-go food options. These pickup sections should remain near the kitchen and sandwich-making area, so guests can quickly retrieve their food as soon as it’s made. If you have a POS system, make
Glynn Chambers
Franchising USA
fe at ure : FOO D FRNCH ISING - PA RT 1
Page 39
Ask t h e E x pert
Evan Hackel
Ask the Expert: “I need more staff, but I can’t get budget. Do you have suggestions?” - Chloe A., New Jersey There are generally two reasons why a company needs additional staff. One is that your company is organizationally inefficient. The other is that there are legitimate business reasons why you need more people to achieve your operational mission. If inefficiency is the reason, you don’t need to hire more staff. You need to ask whether the organization can be restructured, roles can be changed, or the flow of work can be revised. If you can achieve your desired result, which is better productivity, in those ways, you have accomplished your goal without hiring new people. Far too often, companies hire people without looking at those issues.
“Invest in training your employees, because it is one of the most reliable ways to make sure that the people you bring on board will make a real contribution, and that they will make it soon after they come on board.”
Good Structure, Not Enough Staff . . . If on the other hand you conclude that your structure and operations are good, but you simply don’t have enough people to achieve the organizational mission, it is time to think about hiring. But before hiring, create a Profit and Loss (P&L) statement for each new employee you might bring on board. The P&L should look like this: Profit (the potential new revenue or profits the new employee will bring in) - The cost of the new employee (the cost of hiring, salary, benefits, etc.) = The financial benefit of hiring the employee
To summarize, profit minus cost equals the financial benefit that employee represents. The P&L will predict the financial result that you can expect if you hire a new person. The increased profits could result from something immediate, like an incremental improvement in sales. Yet you also have to consider that bringing the right employees on board can result in other financial benefits too. The right employee might be able to negotiate more favorable agreements with vendors. He or she might be such a good manager that employee turnover is reduced, that your franchise becomes more valuable or easier to sell, or that you enjoy other benefits. As best as you can, try to factor some of those benefits into the top line of your P&L statement.
About Evan
Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training dev Consulting. He is a speaker, hosts “Training Unleashed,” a podcast covering training for business, and author of Ingaging Leadershi visit evanspeaksfranchising.com. Follow @ehackel or call 704-452-7368. Why not have Evan Hackel address your group about franc
Franchising USA
Evan Hackel
Remember that there are ways to bring new people on board and control payroll expenditures at the same time. Incentive bonuses work well to achieve that goal. If an employee stays in your employ for a year, for example, he or she will receive a bonus at that time. That is a strategy that both controls payroll expenditures and provides an incentive for employees to stay. Another consideration is that you have to be sure to hire the right people - people who have the experiences, aptitudes, skills and positive attitude to make a meaningful contribution. Still another consideration? Invest in training your employees, because it is one of the most reliable ways to make sure that the people you bring on board will make a real contribution, and that they will make it soon after they come on board.
“Remember that there are ways to bring new people on board and control payroll expenditures at the same time. Incentive bonuses work well to achieve that goal.”
“If inefficiency is the reason, you don’t need to hire more staff. You need to ask whether the organization can be restructured, roles can be changed, or the flow of work can be revised.”
velopment company, and principal of Ingage ip. To hire Evan as a speaker, chising success?
Franchising USA
Ask t h e E x pert
Page 41
ex per t advice
Jaakko Timonen, Founder and CEO, No No No
The Hidden Power of Being Vulnerable: Negative Reviews Can Boost Sales by 40%
A franchise doesn’t just become one overnight. We know that the franchise community is composed of leaders who understand the tremendous value of earning and keeping committed customers. The reason why so many people return to franchise brands time and time again — from McDonald’s to Servpro — is that the brand has built a level of trust that compels them to return.
Franchising USA
Getting to that level of trust is easier said than done. And things are changing in an era of constant online feedback from customers.
information about the resolved complaint online?
Think about the last one-star review you received. It sticks around online even when you resolve the issue. No matter the location or territory where those customer escalations happen, they impact the brand as a whole. Part of what a franchise sells is brand recognition, a time-tested model consumers trust and franchisees can rely on to guide them as business owners. So when a franchise receives negative feedback, it stings.
Why complaints matter
But what happens when a brand takes negative feedback, empowers a customer with a resolution and proactively publishes
The answer may surprise you.
According to Dimensional Research, 52 percent of consumers stop buying from a company after a bad experience. For a franchise, that kind of loss impacts not just your local franchise owners but corporate too — it’s a loss in potential royalties and it can tarnish your brand’s reputation. That’s why it is important to take action when you see an unhappy customer complaining online. Focus on winning her back and train franchise owners to think that same way. A majority of customers aren’t actually
“A majority of customers aren’t actually expecting brands to respond to complaints. So those that take the time to make things right have an added advantage.” expecting brands to respond to complaints. So those that take the time to make things right have an added advantage. Just 42 percent of consumers complaining online expect a reply from a brand.
huge dividends as we have seen with some of the numbers shared in this article.
Taking the time to respond can translate into more revenue. Customers who engage with companies over social media spend anywhere from 20 to 40 percent more money with those companies than other customers, according to Bain & Company. And resolving complaints convinces 70 percent of customers to do business with you again, according to research from Lee Resources.
I want to provide a six-step solution, a basic outline to follow. The first few steps are typical when it comes to facing a bad customer experience. But the third step is where we start to shift the narrative.
Resolving complaints also makes customers more loyal to a brand. Studies show that customers are willing to stick with — and even pay more — to brands who aim to resolve issues publicly. According to Harvard Business Review, customers who received any kind of response to their tweet were willing to pay almost $9 more for an airline ticket and $8 more for a wireless carrier’s monthly plan.
Become a franchise that stands out from the rest According to Forbes, consumer expectations are shifting from items to experiences. A study found that 67 percent of Americans feel purpose-driven companies care more about them and their families than traditional brands. Focusing on the experience of customers who interact with your franchise can pay
But how do you make that happen? How do you take a bad experience and make it a better one?
1. A customer wants something 2. She encounters a problem before she can get that something 3. At the peak of her despair, a guide (that would be your franchise) steps into her life 4. The guide takes action 5. That action helps her avoid failure 6. That action ends in success. The customer understands you have her back Making this your franchise story for how you solve problems helps you empower your customer — she becomes a loyal advocate because you were willing to be vulnerable and take ownership of an issue. Better still, that can become content that helps you further advance your franchise story. Imagine, during the franchise discovery phase, when a franchise prospect asks you: How does your franchise deal with customer complaints? You can tell them: We face them head-on. And we have a system in place that helps our franchise owners increase revenue by solving those
Jaakko Timonen
complaints. Your current franchise owners will thank you too in the long run. Being vulnerable can open doors for your franchise. It makes your brand even more authentic and trustworthy. Franchising is built on relationships. And the best relationships are built on people opening up to each other, making themselves vulnerable. Jaakko Timonen is the Founder and CEO of No No No, a platform that brings together consumers and businesses to resolve complaints. What makes No No No different is that they offer businesses a fair opportunity to respond. Consumers are only able to rate and review the outcome of the resolution, unlike in any other platform. nonono.com
Franchising USA
ex per t advice
Page 43
ex per t advice
Jeff Brazier, VP of Franchise Development, Kiddie Academy Educational Child Care
How a Corporate Job Prepares You for Franchise Ownership “If your corporate experience was empowering and positive you can use many of the same culture-building practices you saw in that environment and put them to work for your business.”
You’ve spent your career in a corporate job that gives you an income and predictability. But is that all you want out of your career? Have an idea you want to implement? Ask your boss. Need to take time off? Ask your boss. Want a raise? Ask your boss. Does your passion lie in working in the corporate world the rest of your life, or do you feel your entrepreneurial spirit at work within you? You’ve always been curious about running your own business. But now you wonder if all the time you’ve spent working for someone else limits your ability to be your own boss. The years you spent, and the skills you learned, in corporate America weren’t wasted. Things like time management, teamwork, management of staff, communication are just a few many of the key experiences that will directly apply to
Franchising USA
your time as a business owner. These skills are all transferable and they put you in a great position when you’re ready to run your own business.
Here are just a few of the advantages your corporate experience provided you: Credibility – Building a successful career in the corporate world gives you instant credibility when you step out to go into business for yourself. Experience matters because it gives a prospective franchisee a better understanding of a standard company structure, provides valuable network resources and gives them perspective on what it’s like to be an “employee”. And be sure to tout your access to a professional network, and explain how your experience looks to potential job candidates and customers, as well as lenders. Culture – You’ve seen firsthand the importance that cultivating a positive culture with good chemistry plays in maintaining a positive workplace. As the franchise owner, you are responsible for not only creating but fostering your company’s culture. If your corporate experience was
Jeff Brazier
empowering and positive you can use many of the same culture-building practices you saw in that environment and put them to work for your business. However, don’t be afraid to change things up and do things differently. Process – The list of important processes you’ve been exposed to while working for others gives you an enormous advantage in running your own business. This includes skills such as time management, budgeting, sales, collaboration, strategic planning and attention to detail. Additionally, having valuable experience as an employee gives a now franchise owner a unique perspective and an understanding of the thoughts and fears that goes through an employee’s mind. They should rely on that corporate
experience to better connect with their employees. Management – Your experience managing others provides you with valuable practice in hiring the right people, building and supervising a team, setting professional development goals and mentoring. It also taught you how manage and mitigate risk. When much is at stake, as it so often is in the corporate world, you learn how to make tough decisions, consider economic impact, prioritize, etc. Communication – The ability to communicate is a developed skill, but one that is critical in business management. Your corporate job taught you how to connect with all types of people –colleagues, clients, subordinates, etc. It also taught you how to handle all types of situations – sharing positive news vs. negative news, responding to an unhappy
“The years you spent, and the skills you learned, in corporate America weren’t wasted. Things like time management, teamwork, management of staff, communication are just a few many of the key experiences that will directly apply to your time as a business owner.”
customer, inciting action with your team,
negotiating with vendors, etc. Finally, you
learned not only what to say and when, but how to share feedback and commentary in a way that is constructive.
In addition to the skills you bring,
investing in a franchise also helps make the transition from the corporate world to business ownership a smooth one. A franchise provides you with a proven
business plan and a system of support, both from the corporate office and your network of fellow franchisees.
Jeff Brazier joined the Kiddie Academy franchise development team in 2016. In his role as VP of Franchise Development, he works closely with franchise candidates to guide them through our franchise discovery process. Jeff has over 16 years of business development experience. Brazier began his career in the sports industry, with an emphasis on baseball, where he transitioned into business development. Jeff holds a BS from Towson University and MS from California University of PA. franchising.kiddieacademy.com
Franchising USA
ex per t advice
Page 45
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
Franchising USA
franchising usa A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,
Business Finance Depot
Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development. If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: http://www.assistedlivinglocators.com/
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
caring transitions
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.
Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.
Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte. Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
Franchising USA
fr a nchise & serv ices di r ecto ry
Page 47
fr a nchise & serv ices di r ecto ry
Everything Hemp Store (EHS Franchise LLC)
foods including hemp seeds and hemp seed oil, dietary and health supplements.
Everything Hemp Store is a consultative marketplace for naturally sourced health, beauty and nutritional products. Our product suite consists of a variety of industrial hemp-derived products such as hemp textiles, floral derivatives, lotions, pain creams, salves, hemp extract tinctures containing Canabidiol (CBD), nutritional
Everything Hemp Store is truly your One Stop Hemp Shop™ focused on delivering top quality products to our consumers with full trace-ability from farm to family.
Fastsigns®
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®
FranFund, Inc. A top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur, FranFund, Inc. designs smart all-inone funding plans that grow with your franchise business. Whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Based on your specific financial picture, we will work with you to design a funding plan that will set your business up for long-term success. We provide a free funding consultation and make sure you understand all of our program and service costs before you commit to anything. Our most popular funding programs are SBA loans and 401(k) business financing, which allows you to use qualified retirement savings tax-free and penalty-free. We also offer
Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.
• CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
conventional loans and other non-traditional solutions including unsecured loans, securities-backed loans, equipment leasing, and refinancing programs. By utilizing our franchise-specific pre-approval tool and cultivating an extensive network of lenders who are comfortable with the franchise model, FranFund’s loan approval rate is 99%. We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction. Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com
our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise. Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.
Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both
Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com
franchising usa
Excellent for branding and recognition.
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
Franchising USA
Contact: Gary Norris Phone: 888-334-4367 Ext. 21 9 Email: EHSFranchise@gmail.com Web: www.EverythingHempStore.com
Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Funtopia Funtopia business philosophy capitalizes on a growing trend towards healthier, active lifestyles. More than just a place for kids to play, Funtopia is an adventure park where family and friends come to entertain and challenge themselves. Our mix of sports and fun, coupled with an amazing brand experience, has enabled our locations to enjoy the benefits of customer loyalty. The concept was created out of desire to provide a new type of entertainment that would be an alternative to today’s prevalence of physically-
Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient. There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it. If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about! What exactly does a Home Technology Handyman do?
International Franchise Professionals Group
passive screen display entertainment. Believing that being active, both mentally and physically is the essence of healthy lifestyle, we decided to make it as fun as possible. Our culture, our customers, and the Funtopia brand experience is the “icing on the cake” to a solid business model that allows you to grow your income and reach long-term wealth goals. Contact: Yasen Nikolov Phone: 1.833.386.8674 Email: yassen@adventurefacilities.com Website: funtopiaworld.com/franchise
We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets. From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future! Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
Little Caesars
nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans.
As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959. The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost. Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities
MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories. Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,
*“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015. Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com
North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally. Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers. Contact: Troy Taylor Phone: 336-529-5200 Email: troy@shopmonkees.com Website: www.ownamonkees.com
Franchising USA
fr a nchise & serv ices di r ecto ry
Page 49
fr a nchise & serv ices di r ecto ry
Moran Family of Brands Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers. Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including:
Office Pride Commercial Cleaning Services Office Pride Commercial Cleaning Services is one of the most respected full-service commercial cleaning franchise companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services. Our Values Make Us Different.® Office Pride was founded in 1992 by Todd Hopkins, who created the concept as an independent research project while working on his MBA at Butler University. He asked leaders of large cleaning companies what they would
OELO LIGHTING SOLUTIONS Oelo provides color-changing commercial LED lighting solutions for franchises and businesses. Practically invisible by day, the lighting is installed in a weather-resistant channel that blends in with the building’s fascia, while the lights’ color and movement can be controlled by the Oelo color app. The lights can double as seasonal lighting,
pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams. As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.
For more information on Moran Family of Brands visit www.moranfamilyofbrands.com. Contact: Ben Reist Phone: 800-377-9247 Fax: 708-389-9882 Email: breist@moranindustries.com Website: www.moranfamilyofbrands.com
do differently, and he repeatedly heard how they would deliver “total customer satisfaction.” Using his research, HopkinsRichHelm@OfficePride.com started Office Pride, an industry leader whose spotless reputation earns rave reviews from franchisees, clients and competitors. Today, Office Pride has 137 franchises around the nation and is listed in Franchise Business Review’s Hall of Fame for its exceptional franchisee satisfaction ratings and is ranked among Entrepreneur’s Franchise 500. Office Pride provides a wide range of commercial cleaning services, including carpet cleaning, floor stripping and waxing, to offices and commercial facilities. Contact: Rich Helm, Director of Franchise Development Phone: 727.754.5990 Website: www.OfficePride.com; OfficePrideFranchise.com
eliminating the yearly hassle and annual cost of hanging holiday lighting. With Oelo, franchisees can give their building a green St. Patrick’s day glow, create breast cancer awareness with a pink storefront or add custom movement to attract attention to your franchise. Contact: Devin Rodarmel Phone: 970-212-3670 Email: devinr@oelo.com Website: oelo.com
You just need a passion for pets, the drive for success and the ability to follow our proven operating system. In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business. Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com
pool scouts
• Recurring revenue business
Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.
A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!
Pool Scouts is the franchise opportunity poised to make a splash in the industry. Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up
Franchising USA
Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions.
Phone: 1-844-407-2688 Email: franchising@poolscouts.com Website: poolscoutsfranchise.com
PropertyGuys.com INC. PropertyGuys.com has created a marketing system that is transparent and includes a community of real estate professionals who are empowered through technology – providing the customer with a true endto-end experience. We have reconstructed how real estate is bought and sold. We’re NOT real estate agents or brokers, we’re something very different, something we believe is much better. We provide sellers with all the tools required to successfully and confidently sell their property on
Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling. We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.
franchising usa A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
scooter’s coffee
their own at a fixed rate, not a percentage of the value of the home. Ultimately, we help buyers and sellers avoid the high cost of commission by connecting directly. We have experience two decades of franchise success and along the way, have been honored with many awards and acclamations. Franchisees benefit from the knowledge and skill of our award-winning franchise system. Contact: Franchising Team Phone: 844-333-7017 Email: opportunities@propertyguys.com Website: www.propertyguys.com
Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states. The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment. Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com
Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.
employees is: “Amazing People, Amazing Drinks... Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores. Franchise opportunities are available.
A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and
Phone: (402) 934-7284 Website: https://franchising.scooterscoffee.com Email: Kelly.crummer@scooterscoffee.com Contact: Kelly Crummer- Franchise Development Manager
SUBWAY®
freshly baked breads, select sauces and a variety of delicious toppings. When you join the Subway® family, you’ll get world-class support before you even make your first sandwich and well beyond.
When you own a Subway® sandwich shop, you’re part of the world’s largest Quick Serve Restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want. Subway® is the undisputed leader in fast, wholesome food. Our sandwiches are made to order right in front of the customer, precisely the way they want - using
Our franchise support system features: training, product development, advertising, purchasing cooperative, field support and much more. Contact: Ralph Piselli, North American Franchise Sales Manager Phone: 203 877 4281 Email: Franchise@subway.com Website: www.subway.com
Franchising USA
fr a nchise & serv ices di r ecto ry
Page 51
fr a nchise & serv ices di r ecto ry
The Growth Coach
R
The Growth Coach® is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad. Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal
The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth. All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’. Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage
The Seasons Art Class The Seasons Art Class is an adult art class franchise providing art classes one day per week. This is a great opportunity, low investment, no inventory, not need to rent a location. Great for part-time or as an added revenue stream. Our business has been in operation since 2009 and is the original provider of these inspired courses.
P: (877) 498-3626 W: https://growthcoachfranchise.com E: GrowthCoachFranchiseOpps@gmail.com
• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com
The system has proven so successful that it has been expanded throughout Europe, North America and Australasia with many, very happy Franchisees and countless students. With well over 125 successful franchises already in operation right throughout the UK (and growing), we’re now offering the opportunity for you to be part of this successful group and run your own business in your area.
There have been many imitators in that time but none have managed to match the comprehensive process and systems that we formulated and continue to improve on year after year.
Using our proven business systems, you have the potential to earn a full-time wage for part-time hours! For more information contact Mike Curry email: theseasonsartclass@yahoo.co.uk
TopFire Media
Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.
TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.
TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime. TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning
Franchising USA
and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry.
Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas
• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Phone: 866-498-3218 Website: www.trubluefranchise.com
Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.
our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners. With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.
Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,
Contact: Travis Mulligan Phone: 800-228-8339 Email: Travis@tuffy.com Website: Tuffyfranchising.com
Veterans Business Services
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.
Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
Window World Window World®, headquartered in North Wilkesboro, N.C., is America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide. Founded in 1995, the company sells and installs windows, siding, doors and other exterior products, with over 16 million windows sold to date. Window World is an ENERGY STAR® partner and its windows, vinyl siding and Therma-Tru doors have all earned the Good Housekeeping Seal. In 2018, it was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power. Through its charitable foundation, Window World Cares®, the Window World family provides funding for St. Jude Children’s
VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
Research Hospital®, which honored the foundation with its Organizational Support Award in 2017. Since its inception in 2008, the foundation has raised over $9 million for St. Jude. Window World also supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Window World has flown over 100 missions and surpassed $1 million in flights and in-kind donations since it began its partnership with the VAC in 2008. For more information, visit WindowWorld.com or call 1-800 NEXTWINDOW. Contact: Zach Luffman, Director of Franchising Phone: (336) 667-2100 Email: franchising@windowworld.com Website: www.windowworldfranchise.com
A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS Making an appearance every month in Franchising USA magazine. Each A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com
www.franchisingusamagazine.com Franchising USA
fr a nchise & serv ices di r ecto ry
Page 53
NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!
Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com Franchising USA
Page 55
Franchising USA
WORK SMART
NOT
HARD!
IFG 50/50 - A Different Franchise Approach!
NO
Staff Premises Long hours Paper Inventory
WE BUY INVOICES TO ACCELERATE OUR CLIENTS’ CASHFLOW! WE DO NOT LEND MONEY!
GET A FREE eBOOK www.Interfacefinancial.com/franchise Franchising USA
AS A FRANCHISEE: s 7ORK IN A MATURE lNANCIAL SERVICE ARENA s 7ORK FROM A HOME BASED ENVIRONMENT s "E PART OF A YEAR OLD INTERNATIONAL ORGANIZATION s 9OUR GROWTH COMES FROM HELPING YOUR CLIENTS GROW s #ONDUCT BUSINESS ON YOUR OWN TIMETABLE s 7ORK ANYWHERE NO TERRITORY s 6IRTUALLY NO PAPERWORK FRANCHISOR HANDLES ALL DAY TO DAY PAPERWORK s .O COLD CALLING TELEMARKETING ADVERTISING OR DIRECT MAIL s 3TART WITH A MODEST WORKING CAPITAL AND GROW AT YOUR OWN SPEED
For more information contact David Banfield, President E: ifg@interfacefinancial.com
