Franchising USA November 2019

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VOL 08, ISSUE 1, nov 2019

Nathan’s Famous

Keeps Century of Success Going

How to Use PR to Promote Your Franchise Investigating Franchises Over the Holidays special

food franchsing feature - part 2 LATEST NEWS

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FRANCHISING USA VOLUME 8, ISSUE 1, 2019 president: Colin Bradbury. colin@cgbpublishing.com

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f r o m t he p u bl i s he r & e d i t or Welcome to the November issue of Franchising USA. Each year on November 11th our country takes time out to recognize and thank veterans for their loyal service. In honor of this year’s Veterans Day, in this issue we’ve included several Veteran Profiles on some of our nation’s heroes. Be sure to read their stories in our Veterans in Franchising Supplement and learn about some of the franchising initiatives that are helping support and empower veterans through their transition from active duty back to civilian life.

Our Veterans Cover Story takes a look at StretchLab, an assisted stretching franchise that is working to open more doors for potential Veteran franchise owners or employees. Hear from Janeth Kim, a Navy Veteran Turned StretchLab Franchisee, who discusses how the older Veteran community needs StretchLab’s benefits of increased range of motion and reduced muscle and joint pain, and explains why Navy Veterans, Civilians and the StretchLab Franchise are All in the Same Boat.

Our Veterans in Franchising Supplement this month also includes 4 Tips for Attracting and Retaining Military Veterans in Your Franchise, and discusses Why Veterans and Franchisees Make a Perfect Pair.

Our main Cover Story this issue features Nathan’s Famous, a Historic Franchise Looking to Keep Century of Success Going With New Operators. From humble beginnings, this famous hotdog and restaurant brand has grown into a global franchise. Read about how Nathan’s Famous grew to become an iconic, worldwide brand rich in heritage and tradition, and learn why it is now poised to enjoy another century of innovation-driven success.

This month we continue our focus on the food industry with Part 2 of our Special Food Franchising Feature, where you can read this month’s Feature Article about the diverse franchising options in this solid industry. From fast food, beverages and gourmet high-end meals, there are many different options for franchisees to consider for investment. Here we also feature articles from our Industry Experts, including Peter Ortiz who offers insight into Fast-Casual: The Restaurant Segment to Watch, and Ed Yancy looks at Refranchising: Evaluating It As An option For Your Franchise.

Happy reading!

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

“Because all of us believe and understand in the fabric of the common bond of why we call ourselves American is to care for the men and women who wear the uniform; and when they take off the uniform, we care for them when they are veterans.” ~ Steve Buyer

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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contents

NOVEMBER 2019

On the Cover 12 Cover Story: Nathan’s Famous Keeps Century

of Success Going

16 How to Use PR to Promote Your Franchise

10

40 Investigating Franchises Over the Holidays 21 Special Feature: Food Franchising Part 2

In Every Issue 6 Franchising News

Announcements from the Industry

21 Food Franchising Feature Part 2

14

43 Veterans Supplement

News and Information for Veterans in Franchising

62 A-Z Franchise and Services Directory

Expert Advice 14 5 Myths about Home Inspection Franchise Businesses

16

Kathleen Kuhn, President and CEO, HouseMaster & PatchMaster

16 How to Use PR to Promote Your Franchise

Melissa DiGianfilippo, President of PR, Serendipit Consulting

18 4 Ways to Boost Local SEO for Franchise Websites

Lora Kellogg, CFE; President and CEO, Curious Jane

38 Why Your Training Department Needs to Be at the

Table During Strategic Planning Evan Hackel, CEO, Tortal Training

40 Investigating Franchises Over the Holidays

18 Franchising USA

George Knauf, Senior Franchise Business Advisor, FranChoice

food Franchising Feature - Part 2

26

On the Cover 30 Refranchising: Evaluating It As An option For Your Franchise 34 Fast-Casual: The Restaurant Segment to Watch 26 Special Feature: Food Franchising - Part 2

30

In Every Issue 22 Feature News 26 Feature Article Expert Advice 30 Refranchising: Evaluating It As An option For Your Franchise

Ed Yancey, Vice President of Franchise Development, B.GOOD

34

34 Fast-Casual: The Restaurant Segment to Watch

Peter Ortiz, Vice President of Franchise Development, Potbelly Sandwich Shop

38

40 Franchising USA

f ra nchising usa

what’s new!

Fish Launches Franchise Consulting Services for Emerging and Mature Brands Industry Veteran Jeff Sturgis to Lead Top-ranked Franchise PR Firm’s Consulting Services Fish Consulting, LLC, a full-service national communications firm specializing in franchise public relations and marketing, announced today it will begin offering franchise consulting services to help drive strategic and sustainable unit growth for emerging and mature franchise brands.

Fish has teamed up with franchiseindustry veteran Jeff Sturgis to advise the agency’s current and future client roster with critical services ranging from franchise development assessments, strategic plan development and franchise sales team “mystery shopping,” to sales process evaluations, plan implementation and outsourced development leadership support.

“Jeff is an accomplished, strategic franchising expert that we’ve had the pleasure of working with in various

capacities over the years,” said Lorne Fisher, CFE, CEO and managing partner of Fish. “As we celebrate Fish’s 15th anniversary this month and consider ways we can better serve both existing and future partners, bringing on Jeff as a consultant seemed like the logical next step in our evolution as a leading PR agency in franchising. We’re excited about the opportunities this will bring to further help franchise brands accelerate their growth.”

“Fish is highly respected in the franchising industry for the strategic counsel they provide and for the results they deliver,” Sturgis said. “I’m excited about the chance to expand my role as a franchising advisor with Fish’s impressive client roster and to help Fish grow its services and attract new clients.”

For more information, visit www.fish-consulting.com.

Tint World® Opens New Olathe Location Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, announced today Tint World® of Lenexa, under the ownership of local entrepreneur Austin Gurba and co-owners Evan Gurba and Bob Peel, has moved to a larger location in Olathe following years of business success.

Tint World® Olathe, Kansas will provide a full range of automotive styling and safety services including automotive tint, automotive paint protection film, mobile electronics, advanced driver-assistance systems, car stereo upgrades, and residential and commercial window film.

“Austin is a young entrepreneur who has invested in his passion and seen it pay

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off,” said Charles Bonfiglio, president and CEO of Tint World®. “He leaned into his sales background and put a lot of love into the Lenexa store. Now, six years later, the trio has purchased a larger building and completed a full renovation to

accommodate the demand in the area.”

The all-new Tint World® Olathe, Kansas store is located at 1301 E Santa St, Olathe, KS 66061. For more information, visit www.tintworld.com

Slim Chickens Launches Nationwide Multi-Unit Franchising Initiative Slim Chickens, a leading fast casual franchise which features dine-in and drivethrough in the “better chicken” segment, announced today an aggressive multi-unit growth initiative to expand its presence in key markets across the United States.

With a goal to reach 600 locations over the next 10 years, the brand is focusing its expansion initiative on southern, Midwest, mid-Atlantic and northeast states in the near term.

This announcement comes on the heels of seven recently signed multi-unit franchise agreements totaling 71 units. With 350 locations in development, Slim Chickens is slated to open its 100th restaurant by December and plans to open minimally 30 locations in 2020. Current projections indicate 50 new units to open annually in the years to come. With an intensely loyal fan base and undeniable demand from franchise investors and consumers alike beyond its footprint today, Slim Chickens is well positioned to significantly expand

its presence, which today spans 14 states and three continents.

to watch. In fact, its growth placed Slim

Reflecting its ascension into one of the most coveted restaurant brands among multi-unit franchise investors, year-overyear sales growth is approaching 20% and year-over-year unit growth has surpassed 20%. As a result, Slim Chickens is firmly established as the “better chicken” brand

Times 2019 Top 200+ list this year, further

Chickens on the prestigious Franchise

demonstrating the momentum behind its multi-unit franchise opportunity.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

Pinch A Penny Pool Patio Spa Propels Texas Expansion Nation’s Largest Swimming Pool Franchise is seeking qualified candidates to open stores Pinch A Penny Pool Patio Spa, the nation’s largest swimming pool retail, service, and repair franchise, announced aggressive expansion plans for the greater Dallas area, specifically targeting markets like Fort Worth, Arlington, Irving and others across the metroplex.

In addition to the Dallas-Fort Worth region, the brand is looking to further develop its presence in both Houston and San Antonio. To support these efforts, Pinch A Penny is seeking prospective franchisees interested in spearheading the brand’s rapid growth throughout Texas.

Pinch A Penny’s accelerated growth plans

for Dallas and beyond are fueled by the tremendous development success the brand has experienced in Texas throughout 2019. Coupled with its ongoing Southeast expansion, year to date, the company has opened four new Texas locations – two in San Antonio, one in Plano and one in Kingwood.

“Pinch A Penny is a need-based business in a high growth segment that combines retail, service/maintenance, and repair, providing our owners with three solid streams of revenue while simultaneously offering our customers with a one-stopshop for all their pool needs. With several pool-dense communities throughout

Texas, there is a massive opportunity

for our brand in the state,” said Michael

Arrowsmith, Chief Development Officer of Pinch A Penny. “As we position ourselves for accelerated growth, we’re looking to

meet with passionate, community-oriented

candidates excited to partner with a proven, industry-leading brand.”

For more information about franchising opportunities with Pinch A Penny Pool Patio and Spa, visit www.pinchapennypoolfranchise.com.

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what’s new!

Local Entrepreneurs Open Always Best Care of Greater Ann Arbor family as they spearhead the brand’s growth in the Ann Arbor area, marking our fifth location across the state of Michigan,” said Jake Brown, President and CEO of Always Best Care. “We look forward to their success as they capitalize on their knowledge of the industry, along with the strong relationships they’ve formed over the years with professionals in their community. We know that the residents of Greater Ann Arbor area are in good hands, and we’re proud to be part of their journey.”

Ann Arbor, Plymouth, Ypsilanti, Dexter, Superior Township and

Always Best Care is one of the nation’s leading providers of non-medical in-home care, assisted living placement services and skilled home health care, and is the only senior services franchise system that combines the three to create three separate revenue streams for its franchisees. The company delivers its services through an international network of more than 200 independently owned and operated franchise territories throughout the United States and Canada.

“We’re ecstatic to welcome Sam and Kathy to the Always Best Care

For more information about franchise opportunities with Always Best Care, visit franchisewithalwaysbestcare.com

Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, announced its newest franchise in Ann Arbor, Michigan.

The new agency is owned and operated by local husband-and wife team of 30 years, Sam and Kathy Mastantuono and will provide senior care services to several communities including Greater Pittsfield.

McAlister’s Deli® Enters into One of the Largest Development Deals in Company History with Guillermo Perales of Sun Holdings, Inc. McAlister’s Deli®, a fast-casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups and McAlister’s Famous Sweet Tea™, recently announced the signing of a new development deal with Best Choice Restaurants, an affiliate of Sun Holdings, Inc., a franchise organization founded by mega multi-unit operator Guillermo Perales.

As part of the deal, Perales acquired 51 existing McAlister’s locations in Texas, Florida, New Mexico and Louisiana, and will develop 47 restaurants over the next seven years. The agreement marks Perales’ entry into the fast-casual restaurant space.

“This particular development deal marks a very significant milestone for our brand, as

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it is one of the largest number of franchises that we have sold in a single transaction in our company history. This transaction accelerates our nationwide growth plans.

Perales is the owner and operator of several iconic brands, and his investment in McAlister’s Deli showcases the strength of our business model and franchise opportunity,” said Joe Guith, president of McAlister’s Deli. “We are thrilled to welcome Guillermo and his team to the McAlister’s Deli family and know that his business acumen and knowledge of the foodservice industry will be invaluable to our brand.”

McAlister’s currently has more than 450 restaurants in 27 states and is part of the Focus Brands family, including Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®,

Moe’s Southwest Grill® and Schlotzsky’s® Austin Eatery.

For more information about franchise opportunities, please visit www.mcalistersdelifranchising.com

Jabz Boxing Signs Agreement to Open in Garnet Valley, Penn. and Havertown, Penn. The brand, which is quickly expanding throughout the Philly metro area, also has open locations in Ridley Park, Penn. and Voorhees, N.J. The new Garnet Valley/Aston location, slated to open in spring 2020, will offer different daily workouts designed for women of all fitness levels.

Jabz Boxing announced today that it has inked a franchise agreement for a new location in Garnet Valley/Aston, Penn.

Jabz is known for its full-body, circuit-style workout that utilizes boxing inspired exercises designed specifically for women.

The Garnet Valley/Aston signed agreement comes upon the

heels of two recent franchise agreements in Talleyville, Del.

Committed to cultivating a fitness community of empowerment for women, Jabz Boxing offers intense, boxing-inspired full-body workouts to help clients achieve their fitness goals. The resultsdriven workouts and a strong sense of community resonate with women of all ages and fitness levels. Jabz classes are kept small to encourage an individual and positive workout experience. All classes are led by dedicated, certified instructors who offer one-onone support for all members.

As the fitness studio concept continues to rapidly expand into key markets across the United States, Jabz Boxing is actively seeking qualified franchisees who are passionate about fitness and entrepreneurship to join its system and bring the Jabz culture of female empowerment to their local communities.

To learn about franchising opportunities with Jabz Boxing, visit www.jabzfranchising.com

Former Five Guys Executive and Franchise Operations Expert Joins King Street Advisors in Partnership with Fransmart Fransmart, the leading franchise development firm in the country, recently welcomed veteran Five Guys Burgers & Fries executive and operations expert Scott Goodrich to its newly formed consultant group, King Street Advisors.

With more than 14 years of franchise development and operations experience, Goodrich will serve as Chief Operating Officer and partner in King Street Advisors, supporting expansion efforts for the firm’s impressive roster of emerging franchisors.

Goodrich previously served as regional director and vice president of franchise operations for Five Guys Burgers & Fries, where he developed operational and training procedures and acted as a

key architect behind the brand’s massive franchise system growth. Over the course of eight years, Goodrich helped grow the brand from 25 units to over 1,200 throughout the U.S. and Canada.

In 2013, Goodrich created his restaurant consulting company, WSGC LLC, and successfully consulted several franchisee groups to improve operations, revenue growth and store acquisitions.

“No other restaurant franchise has done what Five Guys Burger & Fries has done in the last 10 to 15 years,” said Dan Rowe, CEO of Fransmart and partner in King Street Advisors. “If you want the success like Five Guys, then you need to follow their lead – success leaves clues! We are fortunate to have Scott as a partner in King Street and look forward to the value he will

Scott Goodrich

provide for our brands.”

Known as the top franchise development firm in the country, Fransmart’s portfolio brands have opened over 3,000 restaurants in 45 states and more than 35 countries. www.fransmart.com

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cover story

N at h an ’s Famous

Historic Franchise Looking to

Keep Century of Success Going With New Operators

Not many businesses reach the century mark, and even fewer reach that mark with an uninterrupted streak of success, but one well-known restaurant franchise has done just that, and is looking for new owners to help it with its next century of success.

Nathan’s Famous first opened on Coney Island, NY in 1916, and that flagship location is still proudly serving Nathan’s fans today. The

Nathan’s franchise system has grown dramatically over the years, with over 250 restaurants across the US and all over the globe.

Franchising USA

“For a brand so rich in tradition and history, we think through innovation in technology, innovation in service, innovation in design and innovation in menu, we’re going to see the brand grow very quickly from coast to coast.” - James Walker The success of the Nathan’s Famous brand is attributed to a number of factors, but most importantly its penchant for innovation, said James Walker, Senior Vice President, Restaurants at Nathan’s Famous.

One example of that menu innovation is the recent introduction of the Nathan’s New York Cheesesteak. Nathan’s partnered with New York meat purveyor, Pat LaFrieda, to develop a wildly popular sandwich with black angus ribeye steak, caramelized brown sugar balsamic onions, real American cheese and Pat LaFrieda’s butcher reserve steak sauce on a Balthazar baguette.

This newly developed sandwich is part of Nathan’s four menu pillars that include premium sandwiches, known as New York

Heroes; fresh angus burgers cooked to order, known as New York’s Finest; various chicken items and, of course, their famous hot dogs and freshly cut crinkle cut fries.

“Nathan’s Famous, simply put, is the flavor of New York,” Walker noted. “Anyone who goes into a Nathan’s Famous anywhere in the world is getting to experience the very best of the New York casual food scene.

We’re much more than just the world’s best hot dog.”

Walker, who came to Nathan’s with years of franchise restaurant experience,

“For a brand so rich in tradition and history, we think through innovation in technology, innovation in service, innovation in design and innovation in menu, we’re going to see the brand grow very quickly from coast to coast,” Walker said.

“I came to Nathan’s six months ago, and one of the reasons I accepted this position was I saw the fantastic opportunities with this brand. We are doing great things and it’s an evolution, not a revolution here at Nathan’s.”

One of those areas of evolution and innovation is in the menu itself. Nathan’s will always be known for their world famous all beef hot dogs and fresh crinkle cut fries. Those menu items will never change, and the hot dogs are made today with the same secret spice recipe as they were for the past 103 years. But the rest of the menu is being reengineered a bit.

Franchising USA

cover story

Page 11

cover story

N at h an ’s Famous

How did Nathan’s Famous Hot Dog Eating Contest Start?

Nathan’s Famous Hot Dog Eating Contest is steeped in legend.

The Nathan’s Famous Hot Dog Eating Contest has been an American July Fourth tradition for generations.

“Nathan’s Famous, simply put, is the flavor of New York.

Anyone who goes into a Nathan’s Famous anywhere in the world is getting to experience the very best of the New York casual food scene. We’re much more than just the world’s best hot dog.”

- James Walker

joined Nathan’s because he saw a huge opportunity for growth in a company that has been successfully operating for 103 consecutive years and still enjoys a lot of demand for its food.

In addition to evolving the Nathan’s menu, Walker and his team are in the process of rolling out new, contemporary restaurant designs, new menuboards, new crew uniforms, and much more.

“Here in the United States, the ability to grow is strong, and globally, as well,” he pointed out.

Growth To help Nathan’s grow in the United States, the franchise is looking for people who are passionate about service and quality and who have a love for the brand. Walker

Franchising USA

said there is a preference for franchise candidates who have restaurant experience and the financial wherewithal to open a location.

Nathan’s currently has a range of restaurant formats, from 300 to 3,000 square feet.

There is of course a concentration of Nathan’s restaurants in the New York tri-state area, and several up and down the Eastern seaboard. The menus and footprints are flexible, but today the brand is focusing on opening new locations that are larger with drive-throughs across the country.

Support Nathan’s has been franchising for decades, and the brand has an ongoing support system in place to help their operators.

Once they’ve found a suitable candidate to open a franchise, that business owner will be invited to Discovery Day, and get a download of all things Nathan’s by the Executive team. Once approved, the new franchisee receives full training in New York, and assistance on everything from site selection and design, to ongoing field support and marketing.

Where it all began Before Nathan’s Famous became the global franchise it is today, it started out as a

According to archives, the annual Nathan’s Famous Fourth of July International Hot Dog Eating Contest was first held in Coney Island in 1916.

James Mullen, an Irish immigrant, reportedly boasted that whoever could eat the most Nathan’s hot dogs was the most American. He competed against two other immigrants, downing 13 hot dogs and buns to win. Champion Joey Chestnut now holds the world record with 74 hot dogs and buns in 10 minutes.

The Nathan’s Famous Hot Dog Eating Contest is broadcast live on ESPN every July 4, and the fantastic event enjoys coverage on national and worldwide news and entertainment programs, print, online and radio. Over 40,000 people crowd the corner of Surf and Stillwell every year to watch the gustatory gladiators eat as many Nathan’s Famous hot dogs and buns as they can in 10 minutes.

On July 4 in 2018, the Nathan’s Hot Dog Eating Contest single hot dog stand on Coney Island at the corner of Surf and Stillwell. Opened in 1916 by Polish immigrant Nathan Handwerker, where he sold his all beef hot dogs for a nickel.

From those humble beginnings, the brand has grown into a global franchise. Nathan’s Famous is an iconic, worldwide brand rich in heritage and tradition, and its poised to enjoy another century of innovation-driven success. nathansfamous.com

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ex per t advice

Kathleen Kuhn | President and CEO | HouseMaster & PatchMaster

5 Myths about

Home

Inspection Franchise Businesses

Home inspections as a career or business opportunity can be very appealing – it offers flexibility, challenges, the chance to be your own boss, and the satisfaction of helping others. And, despite the many disruptors facing real estate, home inspections are not vulnerable to similar disruptors—someone has to crawl around the house to document its condition!

Kathleen Kuhn

It’s estimated that there are more than 25,000 home inspection businesses in the U.S. alone.

Franchising USA

As a result, the home inspection business continues to grow. As a professional with experience helping hundreds of entrepreneurs build their own successful home inspection businesses, I have heard every question and addressed many concerns about starting a home inspection business. Some of the concerns are simply unfounded, such as these five myths:

1

You only get business from real estate agents

Part of a successful home inspection marketing strategy is networking with other real estate professionals, in addition to agents. There are many moving parts

to every real estate transaction and it is important to know who’s who and connect with all potential contacts that may have the need for a home inspection professional.

2

You need to have a construction background

It can be an added benefit to have a background in construction, but it is not a necessity. Some of the best home inspection entrepreneurs come from corporate backgrounds, the armed forces and everything in between. Access to professional training and ongoing technical support is the key to quality and is essential regardless of one’s background.

3

It’s not a very high-tech profession

Every day, technology is changing our lives and the home inspection business is no exception. With digital images and video in reports, online scheduling, email and social media marketing, and high tech

“The bottom line is that a home inspection is a valuable real estate service that isn’t going away anytime soon. This makes it a smart franchise investment for those who want to own their own business in an industry with plenty of room for growth.”

tools of the trade such as infrared devices, technology plays an important role in the business.

4

All home inspectors are created equal

Beyond what the inspector inspects, how an inspector executes the customer experience can be very different and can make or break the inspector’s success.

Word of mouth referrals are a big part of the business; rapport with the customer is as important as professionalism.

5

Home buyers are your only customers

There are several different types of inspections that you can offer as a home inspector. Commercial inspections are a great source of business as well as presale inspections for home sellers. Plus, in addition to standard home inspections, there is a large market for specialized inspections such as radon or mold screenings, water quality inspections,

swimming pool inspections, termite inspections and more.

oversees an organization with more

The bottom line is that a home inspection is a valuable real estate service that isn’t going away anytime soon. This makes it a smart franchise investment for those who want to own their own business in an industry with plenty of room for growth.

When it comes to the home inspection business, there is more than meets the eye!

U.S. and Canada. HouseMaster has an

Kathleen Kuhn is President and CEO of HouseMaster and PatchMaster, two franchise brands in the home services industry with locations across North America. At HouseMaster, Kathleen

specialty concept with more than 50

than 320 franchise locations across the average net promoter score (NPS) of 92, a near-perfect customer service mark that puts it ahead of the NPS of some of the most customer-centric organizations like Ritz-Carlton and Apple. And as the CEO of PatchMaster, Kathleen leads a new, fast growing drywall repair locations signed in less than two years.

HouseMaster.com PatchMaster.com

Franchising USA

ex per t advice

Page 15

ex per t advice

Melissa DiGianfilippo | President of PR | Serendipit Consulting

How to Use PR to

Promote Your

Franchise In this muddied business world where new shops pop up and shut down every day, it is becoming increasingly crucial for brands to generate interest, build a loyal fan base and grow a following – and to do it fast.

This task is never simple and creates different obstacles for every company.

Trying to gain the attention of an already distracted audience of consumers is no easy feat.

For traditional businesses, failing to create a brand that stands out can lead to their downfall. Although franchises appear to be safe by operating under the parent business it’s associated with and adopting the existing brand, this “safety net” makes it incredibly difficult for the franchise to grow into its own unique part of the larger organization.

However, franchises, like other small businesses, have flexibility in terms of how they choose to go about local campaign initiatives. With this opportunity, franchises need to take advantage of effective public relations strategies that will set them apart from their parent brand.

Here are some key PR initiatives individual franchises can choose to stand out:

Take Advantage of Social Media

Partner with Local Charities

The power of the social media influencer is not a myth. People trust other people.

Consumers are more likely to believe what influencers post about a product than what the brand says about their own product.

You can create valuable partnerships with local influencers, which can result in mutually beneficial relationships. By offering free or discounted products, you receive authentic content that generates tags, likes, and comments that all lead to building more interest in what your franchise has to offer. However, be sure to do your research before connecting with an influencer. On top of checking their credibility and reliability, you also need to be confident that this influencer has the kind of following that matches your target market.

It may seem like old news, but it’s still essential – studies show that consumers are more willing to spend money on brands that support good causes. Getting involved with local charities is a philanthropic and straightforward way to build a loyal and niche fan base. Partnering with local charities will create brand awareness for your small, independent franchise-therefore separating you from the larger corporate umbrella. However, be sure to make an informed and educated decision on which organization to support. On top of ensuring you’re partnering with a transparent and ethical charity, it also needs to align with the brand’s values, as well as resonate with your target market.

“Initiating effective PR campaigns right away in the early stages of your franchise will help you gain attention as your own unique part of the brand.”

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Creating individual social media accounts for your specific franchise across various platforms is crucial to setting your business apart from the larger brand, as long as the franchise allows you this opportunity.

Each platform offers unique opportunities to reach your target market and to take advantage of their attention.

Finally, showcase your team as experts via social media by creating live or recorded video content. Host interactive Q&A session on Instagram or Facebook Live,

“Franchises, like other small businesses, have flexibility in terms of how they choose to go about local campaign initiatives. With this opportunity, franchises need to take advantage of effective public relations strategies that will set them apart from their parent brand.” showcase a “how to” video, give a tour of your facility - the opportunities are endless. Video content is really the name of the game when it comes to social media, so don’t be camera shy!

Do what you need to do to generate that buzz surrounding your product and brand.

Cultivate a Community Event Whether it’s a grand opening, new product reveals, anniversary or holiday event – people will come if there is food, drinks, and free stuff. You can share invites to the general public via social media and email.

Along with inviting the overall community, you can also invite influential individuals such as local government officials, social media influencers, and members of the media. Doing this will help your event get noticed, creating more long-term interest in your franchise.

Sell Your Franchise’s Unique Story Never forget the importance of earned media. Landing a story on the front page of the local newspaper can cause your following to blow up overnight. However, attaining this kind of coverage is not a simple task, and having the right creative team to help you sell your franchise’s story is vital. In some cases, hiring a public

relations firm who is either local to your market or experienced in your vertical can be imperative to your company’s success.

These PR firms often have the resources, connections, and experience to know which local media outlets to target to secure stories that will get you noticed by your desired audience.

Initiating effective PR campaigns right away in the early stages of your franchise will help you gain attention as your own unique part of the brand. Success will not come overnight; however, implementing these strategies now will help to ensure your franchise’s overall success down the road.

Melissa DiGianfilippo is partner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts.

Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets. serendipitconsulting.com

Melissa DiGianfilippo

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ex per t advice

Lora Kellogg, CFE | President and CEO | Curious Jane

4 Ways to Boost Local SEO for Franchise Websites

Your corporate website needs to perform well to bring in leads, and so do your franchisee sites.

To help your websites perform better, you need to improve your SEO, or search engine optimization.

SEO is the use of technical and creative components to enhance a website’s performance in organic (or unpaid) search rankings.

Google acknowledges that its ranking algorithm considers more than 200 factors.

To further complicate things, the factors that affect SEO seem to be changing all the time. So where should you start?

Here are four specific, concrete steps that you can take to boost SEO for your franchisee sites:

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“Google has recommended that sites be fully responsive and has said it is indexing mobile-first, which means the mobile version of your site is what is used for indexing and ranking.”

Make Sure They’re Responsive This made sound obvious, but local websites really must be mobile-friendly.

More than half of all website traffic last year was generated through mobile phones, and that is only going to increase. Google has recommended that sites be fully responsive and has said it is indexing mobile-first, which means the mobile version of your site is what is used for indexing and ranking. You need to ensure that no content is hidden on mobile views. Designers tend to pare what is visible on mobile because they want the user to have a great, quick experience, but it does not help if you “hide” content full of keywords.

Post Awesome Content You’ve probably heard the adage, “Content is king.” Not only is that still true, but it may be more important than ever to fill your web pages with high-quality, relevant content. Content should be fresh and include smart use of keywords. Google bots can discern the difference between well-written content and keyword-stuffing. Blogs are useful because they drive more traffic than anything else to your site; they also add pages of keyword-rich content.

Think about what users will search for, and write as if you are answering their questions. Use long-tail, conversational keywords, because users search in sentences, not just a word or two, and

that will be more important as voice search increases. Blogs also provide opportunity for internal links to other content on your site, which helps Google bots understand how the content goes together. However, Google bots cannot read text on an image, so any data or words on a graphic should be repeated in text.

Keep Them Secure If your websites’ URLs do not start with HTTPS, you should consider migrating to a secure site. Chrome and some other browsers are warning users about insecure sites, and some users do not understand how to force their way in to a website. Google has announced that it’s important to have secure sites and that non-secure sites could expect to see an increase in bounce rates. A higher bounce rate could negatively affect SEO. Please note that most hosting companies give free SSL (Secure Sockets Layer) certificates that allow the site to be secured.

make pages more attractive, but if they are too large they could slow your load time, which hurts SEO. SEO may seem like a moving target, but it is an important target. Without spending more on advertising, your franchisees’ websites can perform better by improving SEO, and taking these four steps will be a great start.

Lora Kellogg, CFE, is president and CEO of Curious Jane, an ad agency specializing in franchises. With more than 16 years of experience and a portfolio of top brands, she and her team work with established and emerging franchises to grow sales, increase traffic, build brand awareness and generate leads. curiousjane.com

Consider User Experience The easier a website is for visitors to use, the longer they will stay on the site. And the longer they stay, the better for SEO. Your pages have to be easy to navigate.

Pages should be named properly, and content must be kept up-to-date. Your calls to action should be clear and easy to locate. Be careful with images: They can

Lora Kellogg

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The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

b

a

x

Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

FranchisingFeature food franchising - part 2

no vember 201 9

refranchising

evaluating it as an option for your franchise

fast-casual:

the restaurant segment to watch

special

food franchsing feature - part 2

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what’s new!

Canadian Favorite Ben & Florentine Announces Franchise Opportunity in Usa

MTY Franchising USA/Kahala Brands Joins Brunch Boom with New Breakfast-Focused Franchise Ben & Florentine, a favorite breakfast and brunch restaurant in Canada, is going south of the border. The hot spot known for artful, delicious twists on breakfast classics, is pleased to announce its franchise opportunity is now available in the United States.

Since opening its first location a decade ago, Ben & Florentine has become an innovator in the Canadian breakfast market. While each of the 55+ locations have always offered traditional morning favorites, the full-service restaurant has garnered an enthusiastic fan base through its reputation for creative and fine-dining quality menu items. Now, MTY/Kahala Brands is bringing the delectable food and scalable business model stateside.

Kahala Brands Vice President of Franchise Development, Jay Goldstein, is leading U.S. franchise sales and growth of Ben & Florentine. With the immense popularity of breakfast and brunch in the country, he anticipates a strong introduction in the U.S. Some highlights of the franchise opportunity that has already piqued the interest of entrepreneurs include a strong a support system, ties to the community, customer base built for social and an enviable

work-life balance. The breakfast brand is initially targeting bigger markets along the east coast, with special attention to development in Florida. Just like American snowbirds, many retirees in Canada spend their winters in Florida, so there is already brand recognition in the Sunshine State.

For more information on the Ben & Florentine franchise opportunity, please visit benandflorentinefranchise.com

JUICE IT UP! TAPS JAMBA VETERAN TO LEAD OPERATIONS Leveraging over 26 years of experience in the restaurant industry, Susan has served in various leadership roles for national franchise chains including 14 years at Jamba, where she was the Senior Director of Franchise Operations.

Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, and superfruit bowl chains, is proud to announce the appointment of Susan Taylor as Vice President of Operations.

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“Susan is not only well versed in our particular segment, she is passionate about the booming industry and the potential for the Juice It Up! brand; not to mention her impressive history of producing remarkable results for high profile franchise chains,” said Chris Braun, Juice It Up! CEO. “This is a very exciting time for Juice It Up! and I look forward to what we can accomplish together.”

In previous roles, she led national franchising efforts by creating long-

term development and growth strategies designed to activate diverse markets.

At Juice It Up!, Taylor will oversee all

aspects of operations including franchise development, real estate, training, store design and construction.

“Juice It Up!’s products are phenomenal, and nobody has managed to strike the

perfect balance of flavor and functionality like they have,” said Taylor. “I’m looking forward to working closely with our franchise partners to increase their

profitability and uncover unique ways to strengthen the guest experience.”

For more information about the Juice It Up! brand and franchise opportunities, visit www.juiceitupfranchise.com

Cincinnati Bengals Star John Miller to Bring Famous Ike’s Love & Sandwiches to East Coast NFL guard teams up with his father to open the concept’s first East Coast locations as part of an exclusive multi-unit franchise deal Ike’s Love & Sandwiches, the iconic San Francisco-based sandwich chain with a cult-like following, solidified a multi-unit franchise deal with NFL star John Miller, guard for the Cincinnati Bengals, and his father Johnnie Green to bring the concept to the East Coast for the first time.

The father-son duo is expected to open 10 storefronts throughout Broward County and Miami-Dade County, Florida, over the next seven years. The first location will open doors in Miami by next spring.

“My father and I immediately fell in love with Ike’s Love & Sandwiches when we visited its San Francisco location, and saw a golden opportunity to bring it to our home state of Florida,” said John Miller, professional football star and Ike’s Love & Sandwiches franchisee. “Ike’s Love

& Sandwiches is different than any other restaurant concept in Florida right now.

We’re excited to bring it to the East Coast as we know demanding customers are craving the sandwich selections and will jump all over it once we open the doors.”

Fueled by the power of Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, Ike’s Love & Sandwiches will continue to expand nationwide. The brand is currently seeking experienced franchisees to continue bringing the concept to the top 40 media markets throughout North America.

For more information about franchise opportunities, visit www.Fransmart.com/Ikes-Sandwiches

Highly-Anticipated Casual Dining Restaurant & Sports Bar Opens in Waunakee Boston’s Restaurant & Sports Bar (Boston’s), a casual-plus dining concept that combines two experiences under one roof, has opened its doors in Waunakee.

Located at 1370 Water Wheel Drive, Boston’s offers the perfect place for locals to enjoy great food and drink in a lively, sports-driven atmosphere. The restaurant has a unique design that separates the dining experience from the bar area, making it ideal for families and sports fanatics alike.

Boston’s give guests the ability to choose from over 80 different menu offerings, including gourmet pizzas, pastas, ribs, health conscious items, and a variety of specialty dishes such as the Beyond Burger®. The restaurant will have TV’s from wall to wall for local sports games

and other events, making it the spot for fans to cheer on the Badgers.

of a casual dining experience, not only

“We are so excited to open Boston’s in the Waunakee community. It’s the perfect place to show our devotion to the community and serve them great food,” said Derrek Kinzel. “I am confident that Boston’s will exceed people’s expectations

with the unique atmosphere that we create

with the quality and taste of our food, but for our guests.”

For more information about the Boston’s franchise opportunity, please visit www.ownabostons.com

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what’s new!

Curry Up Now Plots Second New Jersey Outpost in Hoboken

Curry Up Now, the largest and fastest growing Indian fast casual concept in the United States, has announced a second New Jersey location coming to 91 Washington Street in Hoboken before year’s end.

The new outpost is nestled in the center of Hoboken’s Historic District and is the second of five New Jersey locations secured by local franchisees, Pritesh Benjamin and Tejavsi Patel.

“We’re excited to be opening in Hoboken and Newark thereafter,” remarked Kapoor. “This is just the beginning of Curry Up Now’s East Coast expansion. Our real estate team in the New York TriState area, headed by Raj Whadwa at Newmark Knight Frank, is aggressively seeking sites for future Curry Up Now locations.

Additionally, there’s some solid interest from franchisees in Massachusetts, Indiana, Michigan and southern New Jersey.”

Curry Up Now has solidified multi-unit franchise deals in nearly every major region in the country, including the West Coast, Northeast, South, and the Mountain States. The brand has 41 franchised and corporate stores sold and in varying stages of development across the country. The concept has been recognized

by the restaurant industry’s top publications for its innovative approach to Indian cuisine and huge potential for growth, and has recently been featured in Inc. 5000’s list of fastest growing private companies, QSR’s 40 Under 40, and was listed #20 in Fast Casual’s Top 100 Movers & Shakers 2019.

For more information, visit www.curryupnow.com

Huddle House Announces Tim Linderman as Chief Development Officer with an expansive amount of experience in the franchise industry that will be instrumental in rapidly amplifying our development efforts.”

Huddle House, the nation’s iconic neighborhood restaurant and gathering place, announced today the appointment of Tim Linderman as Chief Development Officer.

As Huddle House’s new CDO, Linderman is responsible for the oversight and direction of all of the brand’s franchise development efforts, including franchise sales, real estate, franchise marketing and more. As part of the Executive Leadership team, Linderman also plays a key role in providing guidance on corporate strategic direction, policies and the brand’s steady forward momentum.

“Tim is a seasoned leader and an exceptional fit for Huddle House’s Executive Leadership team,” said Michael Abt, CEO of Huddle House. “He joins us

Prior to joining Huddle House, Linderman spent more than 17 years in the franchise industry, serving in various development roles for Marble Slab Creamery, Arby’s,

Franchising USA

Primrose School and most recently Global Franchise Group, LLC, where he oversaw franchise sales for Great American Cookies, Marble Slab Creamery, Pretzelmaker, MaggieMoo’s and Hot Dog on a Stick. His proven track record of growing brands through franchising will be influential in accelerating Huddle House’s expansion in key markets throughout the country.

The addition of Linderman to Huddle House underscores the brand’s commitment to continued growth and evolution in 2019 and beyond.

To learn more about Huddle House franchise opportunities, visit huddlehousefranchising.com

Schlotzsky’s Austin Eatery Inks 10-Unit Franchise Agreement with Multigenerational Franchise Group Veteran Dairy Queen Franchisees Targeting South Texas For Development Schlotzsky’s Austin Eatery, the Austin-born fast-casual restaurant, home to The Original® oven-baked sandwich and famous Freshfrom-Scratch® buns, announced today the signing of 10 new franchise agreements to grow the brand across the Rio Grande Valley in South Texas – including Edinburg, McAllen, Weslaco, Harlingen, Brownsville and Laredo.

Driving Schlotzsky’s South Texas expansion are seasoned multiunit Dairy Queen franchisees, the Lozano Family of Lotzapan L.L.C. At the helm are parents Robert and Laurie Lozano along with son, Bob Lozano Jr., daughter, Lensda Lozano, and her husband, David Lozano. The Lozano family has been with Dairy Queen for more than 32 years, currently operating 41 locations throughout Texas and Oklahoma.

“With the addition of Schlotzsky’s to our portfolio, we now have two wholesome, legendary brands that have staying power,” said Bob Lozano Jr., Chief Development Officer of The DQ Team.

“Our family has deep ties to Schlotzsky’s hometown, and we could not be more excited to join the brand as it continues to grow.

There is something truly humbling about a person choosing to come into your restaurant to feed themselves and their families and we love the connection Schlotzsky’s makes with a diverse group of people.”

only one sandwich, Schlotzsky’s now spans across 35 states with more than 350 restaurants serving up toasted sandwiches, artisan flatbreads, specialty pizzas, freshly tossed salads, gourmet soups and more.

Founded in 1971, as a small restaurant in Austin, Texas, serving

Visit schlotzskysfranchising.com for more information.

Moe’s Southwest Grill® Appoints Erik Hess as Brand President Erik Hess joins the Moe’s Southwest Grill® brand with more than 25 years of global experience in the food and beverage industry specializing in business strategy, consumer insights and improving operations.

Hess will be leading as President of the Moe’s brand, a fast-casual Mexican concept with more than 725 operating units, where he will oversee franchise and company operations, marketing, supply chain and product innovation.

“I am excited to lead the Moe’s Southwest Grill brand because it sits in one of the fastest growing segments in the restaurant industry.” says Erik Hess, President, Moe’s

Southwest Grill. “The brand has great food, an incredibly loyal fan base and very involved franchisees. We’re well positioned to accelerate growth.”

Previously, Hess spent 25 years at McDonald’s Corporation in a wide variety of senior leadership positions responsible for product development, innovating the customer experience, strategy and insights, restaurant development among many other responsibilities. He brings a unique perspective to the brand with intimate knowledge of consumer behaviors while balancing the operational complexities present in a large franchised organization. www.moes.com

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Food

Franchising Feature - part 2

The food market is well known in the franchising world; in fact the majority of the top ten biggest franchises in the world involve food.

Modern franchising truly started growing in the U.S. once the food market came into play, and it’s been a staple of the franchising world ever since.

As with any business, food trends have come and gone, or grown within the industry. Drive thrus were eventually established and created new profits and ideas, while nowadays food franchises are partnering with other companies for food delivery. Between fast food, beverages

Franchising USA

and gourmet high-end meals, there are many different options for franchisees to consider for investment.

Sit-in Restaurants Now more than ever, people are choosing to leave their homes and experience a restaurant at dinner time. At one point, eating out was a means of convenience, or a last option. But now people are consciously choosing to take a meal at a sit down restaurant and enjoy the experience.

It’s become somewhat of a trend for people across the board. Young couples, families, retired folks are taking the time to forget the dishes and enjoy company at supper time.

The National Restaurant Association predicted a 3.6% jump in restaurant sales in 2019, and money being spent on food

is going into the pockets of restaurant owners.

Franchise chains used to dominate the restaurant industry but there is now a competitive market with personal restaurant owners. More people are taking the leap and opening their own place to cater to the many demands of restaurant consumers. People are looking for different aesthetically pleasing atmospheres, with a variety of high end food choices including health food options and appeasing to allergies.

Though small business owners are a competitive market, franchise restaurants have responded to the need for well designed locations with carefully determined menu options. Franchises used to be cookie cutter copies of one another that appealed to the repetitive nature of

“Now more than ever, people are choosing to leave their homes and experience a restaurant at dinner time. It’s become somewhat of a trend for people across the board.

Young couples, families, retired folks are taking the time to forget the dishes and enjoy company at supper time.”

consumers, but a lot of restaurants are now answering customers needs for variety and uniqueness.

Restaurants are now partnering with giant delivery systems to gain an extra profit; if you are interested in such a franchise, inquire if there is a delivery partnership and inquire about the cost of such an add on.

Ethnic Restaurants With a need for more choice and consumer desire for variety, the franchise market has tapped in heavier to the ethnic food opportunity. People are more open to trying new foods and testing out menus than ever before. They want a breadth of experiences and are willing to add new pieces to their fill their appetite.

Similar to sit-in restaurants, ethnic food franchises are competing with small business owners who may know more about a country’s food than a franchisee.

Researching the menus and going directly to a franchise to experience the food and atmosphere personally could help determine whether or not one is interested in such a particular investment.

Having the opportunity to franchise an ethnic food restaurant opens a lot of new doors for franchisees, and would be a great option for real foodies who would like to serve up plates with more than just a burger.

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“A franchise that specializes in one type of desser t or a place offering mainly baked goods is a great option for work life balance as it doesn’t hold the same late hours as restaurants.”

Baked Goods It’s become more common to stroll through a mall or downtown center and come across a bakery specializing in one particular baked good: cinnamon buns, soft pretzels, cup cakes or cookies. Baked goods restaurants have taken a particular dish and stepped it up to the next level.

With the increased interest in cooking shows, people are interested in dessert.

A consumer report on desserts stated that 40% of respondents are eating desserts after a meal at least twice weekly, which is up from 36% three years beforehand.

When people head out the door for the evening, they are willing to pay for the experience and eat their cake too.

A franchise that specializes in one type of dessert or a place offering mainly baked goods is a great option for work life balance as it doesn’t hold the same late hours as restaurants. Competing with small markets and local businesses in this area could be of concern. Reviewing the territory to get an idea of the competition would be advised, while also taking a look a different franchise menus to get an idea of new items to bring to the table within your community.

Social media has allowed bakers to put forward their products without overhead costs and could be a competitor in your community. Ask consumers and businesses

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about local products to see how a franchise would be accepted within the area.

For someone who has a great passion for baking and wants to mix business with pleasure, a baked goods restaurant is a great bet, plus it doesn’t have the huge overhead costs of other food locations.

Smoothies and Juices Another trending franchise is a juice and smoothie bar. They are starting to gain traction and are seen almost as often as a coffee shop. A healthier alternative to most fast food restaurants, the smoothie shop gives consumers a different and lighter option in the middle of the day. The industry’s total revenue was over $2 billion in 2018 and is projected to rise.

While most restaurants are competing with local businesses, franchises have dominated the juice industry. A lot of smoothie bars now offer fruit bowls and appeal to the health conscious customers by ensuring their products are made with real fruits and offering other great postworkout products.

It would be wise to review a juice bar and see what extended products are offered.

A lot of juice bars have great contracts with locations that bring in numerous customers- shopping centres, airports, downtown in the middle of the city hub, for example. These opportunities could

increase profit margins significantly.

The food industry is synonymous with franchising and now more than ever there are so many choice for those interested in such an endeavour. The sit-in restaurant has evolved over the last decade, changing as customer desires progress. New upbeat atmospheres with gourmet menus and a variety of choices are bringing in a wider variety of customers. While franchises have also opened their doors to new menus from all over the world, and customized baked goods and juices.

The food industry doesn’t stop there.

Franchisees can pick a place that works for them, or invest in a food that they are passionate about. Research all the possibilities, seek out current locations and taste the menus, then choose a place that best suits your palate.

Look out for our next special feature:

RETAIL FRANCHISING

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

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®

Generations in business Families succeed together.

Since its founding, the Subway® brand has valued family. The past 54 years would not have been possible without help from our world-class Franchise Owners, Business Development teams and their families from around the world. See how far the Subway® family can lead you. Your new opportunity is available now.

Thank you to all the families within the Subway® team, including the Daltons, the Grewals and the Hammonds.

800.888.4848 subway.com/franchise FranchiseNAmerica@subway.com Subway® is a registered trademark of Subway IP LLC ©2019 Subway IP LLC

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Expert Advice: Ed Yancey | Vice President of Franchise Development | B.GOOD

Evaluating It As An option For Your Franchise

Ed Yancey

Franchising USA

In my 26 years of working in franchise development, I’ve seen many opportunities arise for both franchisees and franchisors to leverage the beauty of the business model as a way to strategically grow their enterprises.

One attractive aspect of franchising that truly seems to be a win/win for both franchisees and franchisors is refranchising. Through this process, franchisees acquire company-owned units already built and operating, with cash flow in place. Plus, the franchisor exits operations in locations that are either better suited to be run by local operators, or exits in order to become more dialed into overall brand management.

Back in 2015, big-name brands like McDonald’s, Wendy’s and TGI Fridays initiated large-scale refranchising efforts.

While the number of franchises being

“Determining how fast your franchise-owned locations are growing compared to corporate-owned is the first step. While it may seem more ideal to favor one direction or the other, in truth it’s better to have a good mix of the two. ”

Benefits of refranchising Franchisor

sold varied (McDonald’s sold 3,500

restaurants while Wendy’s sold 500), the

goal was the same: shift a greater balance

of stores to franchisees in order to increase profitability at those stores and provide

the franchisor with more room to manage their portfolio of stores and the brand. As we know, these brands have had their ups and downs, but the last handful of years have been strong for each of them postrefranchising.

If you are considering a refranchising

strategy, here’s what you need to think through.

While not a guarantee, you can expect heightened management engagement with a franchisee-owned location. Although managers and staff at a corporate-owned unit are often incentivized and motivated to achieve performance goals, they don’t have the same “skin in the game” or incentive to perform that a franchisee would have in the local area. Not only are franchisees putting their own sweat equity into the business with resources such as money and time, but franchisees often also bring extensive knowledge of the business with them. They may already have existing relationships with other business owners in the area, or even know the best way to spread the word about a new product or offering. In many cases, they may also already operate a franchise unit or more with other brands, or the same brand.

Similarly, franchisors gain additional cost-saving benefits from refranchising.

Operational overhead is eliminated and administrative costs can be reduced significantly.

Additionally, it’s beneficial for new unit growth and expanding the brand’s

franchisee footprint. Think of it like a domino effect. Once word gets out about a franchise opportunity for your brand in a local market, potential franchisees will soon be looking to sign up and pursue their entrepreneurial dreams.

Franchisee Up to this point, it might sound like refranchising is a great deal for the franchisor. But what about the franchisee?

To start, a franchisee is buying into an established brand that already has a presence in the area, as well as existing cash flow. Millions of Americans share the dream of opening a business and being their own boss, and some avenues (such as franchising) make this dream more attainable. Since the brand and its model have already been established in the local market, the franchisee won’t have to worry about completely starting from the ground up.

Finally, due to their knowledge and ties to the local market, a new franchisee also has the potential to further embed themselves in the community by owning a franchise and strengthening the bonds with other business owners and customers alike.

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Expert Advice: Ed Yancey | Vice President of Franchise Development | B.GOOD

“One attractive aspect of franchising that truly seems to be a win/win for both franchisees and franchisors is refranchising.”

Determining if refranchising is right for your business While the potential benefits sound ideal, for the Franchisor, it’s important that you evaluate your company’s current situation to determine if refranchising is the right route to take.

Pace of growth Determining how fast your franchiseowned locations are growing compared to corporate-owned is the first step. While it may seem more ideal to favor one direction or the other, in truth it’s better to have a good mix of the two. So, have you been opening up more corporate-owned stores than franchised ones as of late? If so, refranchising is something to seriously consider. But, if you have been signing a lot more franchise agreements, holding off

Franchising USA

on turning over those corporate locations might suit you better. It mostly comes down to not throwing all your eggs in one basket. Plus, your franchisees want to see that you as the franchisor can continue to prove out the model and test new initiatives.

Evaluating current performance You may be inclined not to flip your highest-performing corporate locations.

But, if you’re reviewing store performances and find some of your higher performers aren’t reaching their potential, it wouldn’t hurt to consider a change in store leadership from a manager to an owner/ operator via refranchising. A change like this can help reenergize store employees and offer a new take on conducting business. Plus, setting up a franchisee operator with a high performing location

provides instant validation for further franchisee interest and commitment.

As your company is looking to grow its presence, refranchising is an option to seriously consider. Not only will costs be reduced, but it can also give your brand an edge in a local market by bringing in a franchisee with ties to the community.

As franchise development professionals, it’s important to weigh all options when considering refranchising and to be honest with your company as to which benefits are most appealing.

Ed Yancey is vice president of franchise development at B.GOOD, a farm-totable concept based in Boston, a role he has held since 2018. He has more than 26 years of experience in franchise development and restaurant ownership, and has worked for brands such as Char Grill, Jersey Mike’s and the Briad Restaurant Group, where he has supported both corporate and franchise growth. www.bgood.com

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Franchising USA

fe at ure : FOO D FR NCH ISI NG - PA RT 2

Expert Advice: Peter Ortiz | Vice President of Franchise Development | Potbelly Sandwich Shop

Peter Ortiz

Franchising USA

So, what is it about fast-casual that appeals to today’s diners – and why should franchisees seek out concepts firmly positioned in this growing and dynamic segment? Read on.

The Menu Yes, flavor profiles are important, but there are other factors at play that are shaping consumer decisions today and ultimately the success of franchises in the food space.

Today’s consumers are a bit of an enigma.

They want health-forward options, but still crave old-school classics. They want an affordable price, but don’t want to sacrifice quality.

The fast-casual segment has cracked the code behind today’s diners.

For starters, fast-casuals offer healthforward options, while still having classic mainstays on the menu (because we all have cheat days). Restaurants in this space offer fresh ingredients and often display them for the customer to see, so they can watch their meal being prepared. This is widely preferred today over pre-assembled, previously frozen food made and packaged in the back, away from customers’ curious eyes.

Finally, fast-casuals are positioned in an affordable price-point, making them accessible and logical choices for breakfast, lunch and dinner.

These traits firmly position fast-casual menus as the leading choice among consumers – as evidenced by the segment’s booming growth.

Fast-casual restaurant concepts have been growing in units and customer traffic for the past decade – and it’s not slowing down anytime soon.

The popular category falls between fast food and a casual dining experience, offering the perfect balance for today’s consumers: convenience, without sacrificing quality.

In fact, according to industry experts the fast-casual market has grown by 550 percent over the last 20 years, and was the only industry segment to maintain growth through the recession. While many sectors of the restaurant industry struggle for a variety of reasons (e.g. evolving consumer wants and needs, the boom of off-premise dining, and economic factors), the fast-casual segment continues to grow – fast.

A Better Customer Experience One of the top trends driving the restaurant industry is diners’ desire for a good experience, quality, and of course, convenience, and fast-casuals check off all the boxes.

Need a quick pick-me-up for the morning commute? Done. Want to grab a lunch (packed with fresh ingredients) in under 10 minutes? Check. Craving a time to sit down with your kids for dinner over customized mac-n-cheese bowls? You can do that too.

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fe at ure : FOO D FR NCH ISI NG - PA RT 2

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fe at ure : FOO D FR NCH ISI NG - PA RT 2

Expert Advice: Peter Ortiz | Vice President of Franchise Development | Potbelly Sandwich Shop

By offering the convenience of quick ordering and eliminating mandatory sitdown service, restaurants are able to cater to consumers’ busy on-the-go lifestyles, while still offering that homey environment when needed.

The look-and-feel is more elevated than fast food, but not as formal as sit-down restaurants. The seating environment in a fast-casual is relaxed and laid back, offering a space for people to sit and enjoy their food and conversation without the time commitment of table-service dining.

“By delivering the perfect mix of quality, experience and convenience, fastcasual offers the most attractive franchise opportunity in the restaurant space today.”

rolling out its “Shop of the Future,” which will feature an updated layout to maximize space and efficiency and an updated design to appeal to today’s diners. It also stands to reduce development costs for franchisees.

In restaurants, it’s undeniably the fast-casual space.

Another factor to look for in the perfect fast-casual restaurant franchise is several dayparts – and off-premise – to maximize revenue opportunities. Since Potbelly rolled out breakfast, it has offered three dayparts, making it more attractive to franchisees. Also, check that the brand has a solid catering function and reliable delivery partners to drive off-premise revenue. These traits are fundamental to attaining loyal customers in today’s competitive landscape.

Fast-casual franchisors have streamlined operations and development processes, setting up franchisees for success from day one. It’s also important to look at how concepts evolve with time to adapt to new consumer trends. For example, Potbelly is

The fast-casual model is here to stay and fueling franchise growth in the restaurant industry. Over the past decade, consumer habits have evolved to require convenience while still prioritizing quality. Until fastcasual came into the mix, this was a void

Why Should an Entrepreneur Consider Fast-Casual A franchise is a huge investment – both of time and money. Before taking the plunge, make sure you fully understand what’s positioned for sustained growth in the industry you’re planning to enter.

Franchising USA

that desperately needed to be filled – and isn’t going anywhere. By delivering the perfect mix of quality, experience and convenience, fast-casual offers the most attractive franchise opportunity in the restaurant space today.

Peter Ortiz brings nearly 30 years of relevant executive-level experience to Potbelly, having previously managed franchise development for leading brands including Moe’s Southwest Grill, Carvel and Schlotzsky’s. In his role with Potbelly, he oversees all aspects of franchise development. An accomplished salesman, over the course of his career Ortiz has secured the sales of major multi-unit deals, helping brands expand into new regions and reach new consumers. Over the years, Ortiz’s efforts have netted sales of nearly 2,000+ franchises throughout the United States and Canada. www.potbelly.com/franchising

Page 37

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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.

Franchising USA

ex per t advice

Evan Hackel | CEO | Tortal Training

Why Your Training Department Needs to Be at the Table During Strategic Planning

Many companies do not consider training when they are making long-range strategic plans. Some do include training in their planning, but don’t inform their training departments until afterwards.

Franchising USA

What a mistake. Training is critical when launching new initiatives. That is another way of saying it is essential for growth

and progress. When training has become an afterthought, companies operate in a reactive, not proactive way.

Here are two examples . . .

1

When a company was expanding into a new part of the country,

company leaders made all kinds of

plans about facilities, marketing and

technology. Then as an afterthought,

2

they realized the need to train new employees in the new territory. The training department had to scramble to create training programs in only a few weeks. Why? If the training department had been involved in planning, there would have been no need to rush, and no emergency.

When another company was introducing a new product, leaders only realized late in the game that the company would have to train employees how to sell it, service it,

“Is your training department helping your company reach its most important missions and goals, or just plunking away at problems that people bring to your door? How can you turn that problem around?”

The training departments in many companies function in a similar way. They are so busy planning for other departments that they never do any planning for themselves. They keep reacting to demands instead of taking control.

Evan Hackel

and provide customer support. So they called the training department at the eleventh hour to develop training to meet a “sudden need” that was actually not sudden at all.

With planning, those high-pressure demands for training could have been handled calmly, well ahead of time. Even more important, the programs that the training departments developed would probably have been better too.

If your training department has been forced into situations like those, don’t wait around for someone from upper management to invite you to get involved in higher level planning, and don’t wait to start creating a strategic plan of your own.

Claim your rightful seat at the planning table and get involved.

The Training Department Needs its Own Strategic Plan Too In many companies, the training department has become like the shoemaker in an old fable about the cobbler who has no shoes. If you don’t know the story, he was so busy making shoes for everyone else that he never made any for himself. So he walked around barefoot.

And that is shortsighted. To succeed at the highest level, a training department needs to consider questions like these . . .

• What big company initiatives do you need to support?

In other words, the big picture. Is your training department helping your company reach its most important missions and goals, or just plunking away at problems that people bring to your door? How can you turn that problem around?

• Can you create a master plan for the coming year’s projects that builds in enough time for critical steps?

Remember, cutting corners is the enemy of high quality.

• Do you know what your top training priority will be in one month, three months, and over the next year?

Can you create a master plan for the coming year’s projects that builds in enough time for critical steps?

• Are you allowing enough time to improve the way you develop new training?

When you are developing new programs, are you so rushed that you’re cutting important steps, like interviewing customers when revising customer service training?

• Are you training your trainers in key skills and technologies?

Do the people in your department

“Training is critical when launching new initiatives. . . . When training has become an afterthought, companies operate in a reactive, not proactive way.”

need to learn new skills? What kind of training do they need, and when and how are you going to provide it?

• Are you overlooking divisions or departments in your company?

Maybe you have been too busy serving the “squeaky wheels.”

• Are you adapting your plans to meet competitive threats?

Are there specific challenges to your company, such as the arrival of a strong competing company in your market, that training could help your company overcome? Isn’t it time to move that to the top of your list of priorities?

Consider Setting a Big Hairy Audacious Goal A big hairy audacious goal reflects what you want your training department to become. It is the biggest idea possible. It could take years to reach, but that is okay.

Your big hairy audacious goal should be immense, exciting, and motivational. It is like a flag that you put in the ground far ahead of you – something that everyone can see and try to reach.

You can take your first steps toward getting there today. How? Talk to management, get a seat at the table, and create your own strategic plan.

Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training development company in Charlotte, North Carolina, and Principal and Founder of Ingage Consulting in Woburn, Massachusetts.

Evan is the host of Training Unleashed and author of Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership and Attitude is Everything.

To hire Evan as a speaker, visit www.evanspeaksfranchising.com. www.tortal.net

Franchising USA

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ex per t advice

George Knauf | Senior Franchise Business Advisor | FranChoice

Investigating Franchises Over the Holidays

Boots, scarves, jacket and sweaters. We have moved on to Fall with Winter looming and holidays right around the corner.

Grab your Pumpkin Spiced Lattes and

let’s talk about how to navigate franchise investigations while spending time with family and friends.

Franchising USA

First, your family and friends love you‌ And because of that they may try to crush your dreams (no, not intentionally).

What they are doing is trying to protect you from things they fear or don’t understand. They are not investigating franchises with you so it is not their job to understand the answers to their fears, only to offer you a few minutes of sage (?) advice on how to avoid the dangers they perceive.

Your Uncle Bob may bring up to you about how businesses are risky and how you have

never owned one before. He may be ever so slightly right, and that is why you want to use your well-honed management, sales or other skills that you learned in corporate America to partner with a proven National brand that has a well-developed system, training and support.

You have already considered that you would benefit from having a system that is time tested and people that know how to execute it. Additionally, you will be surrounded by like-minded franchise owners who are overcoming the same

“The track record and team work between you and the franchisor, as well as you and your fellow franchisees will largely answer Uncle Bob’s concerns about risky businesses and your experience running one.”

Aunt Suzy, on the other hand may talk about how some businesses are just fads.

Aunt Suzy is also onto something, sort of.

Businesses are cyclical, as consumer trends can be. The word “Fad” tends to describe a particularly short cycle. We do want to try to identify and avoid particularly short cycles. With that definition, not all businesses are fads. They are simply on longer cycles. This is where you may want to find peace of mind in necessity services like disaster recovery and haircuts, to name just a couple.

So, for Aunt Suzy you can let her know that you are paying particular attention to the trends around the businesses that you are considering. That you are looking for solid need based businesses that have the secondary benefit of being recession resistant.

Okay, you have safely navigated Uncle Bob and Aunt Suzy, so you go hang out with your Dad by the grill. Not talking football today, is he? Apparently the whole family was talking before you arrived and they are all trying to protect you from the things they fear!

You Dad takes a deep breath and asks how are you going to possibly fund this venture.

challenges as you and pursuing similar goals. The track record and team work between you and the franchisor, as well as you and your fellow franchisees will largely answer Uncle Bob’s concerns about risky businesses and your experience running one.

When Uncle Bob holds forth, hand him another of your Aunt Suzy’s Thanksgiving punch and assure him that you are doing an in depth investigation of proven National brands that will teach you what you need to know to be successful in that business.

In return you take a deep breath and respond with a run down of the myriad of funding resources available from top franchise funding companies: SBA and conventional loans, equipment leasing, 401K rollovers, etc. You let him know that you have experts finding the best scenarios for you and making sure that your applications and paperwork have all the I’s dotted and t’s crossed.

Okay, survived Dad, now… Mom! Mom may be wondering what happens when you give up that great career that you worked so hard on and she told all of their friends about, often.

Take a sip of punch, then tell Mom how that great sounding career isn’t like jobs in her youth. That there is no job security or

George Knauf

loyalty. That the pay is good, but you are much better than what you are paid. Tell her about how your role is becoming more and more of a road warrior and how that feels when you miss your kids.

Let her know that you have worked hard, built a great skill set and are now ready to use it to build your own independence and create a personal security for your family that may now be impossible to create in a job.

Let her know that you are ready, it is your time and you will give her something to brag to her friends about.

They mean well, they really do. Their goal is to protect you. What they don’t understand is how ready you are and how beneficial a franchise system can be.

Now, if it was me, I might wait to tell my family I was looking at a franchise until after I had completed the investigation(s), sorted out my funding options and done some deep soul searching.

What is your success story? Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world.

With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com

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We are members of the IFA and other respected organisations.

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Constant changes within the codes of conduct can create a massive challenge to franchise systems

wanting to move outside of their established markets.

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of selling franchise systems direct to franchisees for over 35 years.

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For an initial discussion, please contact

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Page 43

Veterans in Franchising november 2019

www.franchisingusamagazine.com

Navy Veteran Turned

StretchLab Franchisee

Why Veterans and Franchisees Make a Perfect Pair 4 Tips for Attracting and Retaining Military Veterans in Your Franchise Franchising USA

Leadership.

Teamwork.

Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

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V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t november 2019 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover

Veterans Profile

48 Navy Veteran Turned StretchLab Franchisee

52 School of Rock

50 Why Veterans and Franchisees Make a

Perfect Pair

54 Golden Corral

56 4 Tips for Attracting and Retaining Military

Veterans in Your Franchise

60 Creative Colors International Inc.

Veteran News 46 Chill-N Nitrogen Ice Cream Serving Up Scoops for Troops

58 FirstLight Home Care

Veteran Expert Advice 50 Why Veterans and Franchisees Make

a Perfect Pair Michael Mastous, Founder & President, Delta Restoration

Services

56 4 Tips for Attracting and Retaining Military

Veterans in Your Franchise Jesse Johnstone, President, Fibrenew

Franchising USA

Franchising USA

Chill-N Nitrogen Ice Cream Serving Up Scoops for Troops

Chill-N Nitrogen Ice Cream, a South Floridabased franchise will be offering a free small ice-cream with two mix-N’s to any active, retired or former United States. Military veterans with a valid ID on Veteran’s Day, Monday, November 11.

“Our Chill-N family appreciates the men and women of our armed forces, and it’s our privilege to honor our veterans who have put their lives on the line to protect and serve our nation,” said David Leonardo, CEO of Chill-N Nitrogen Ice Cream.

Chill-N Nitrogen Ice Cream is a revolutionary ice cream experience. Founded by Daniel Golik in 2012, Chill-N is one of the first liquid nitrogen ice cream concepts and features individual servings of ice cream which are flash frozen right before the customer’s eyes with liquid nitrogen using the brand’s proprietary software and hardware which allows for consistency and higher production to better serve its customers.

Customers can choose from a variety of rich flavors and Mix-Ns to customize their unique creation.

Traditional ice cream manufacturers produce ice cream in batches of thousands of gallons and dump multiple 5-gallon pails of “base flavoring”, an artificially engineered flavoring substance, into each batch. A Chill-N Nitrogen Ice Cream batch is only 6 or 8 ounces and uses raw inputs as flavoring, on demand. Chill-N freezes and flavors every serving as it’s ordered, right in front of each and every customer. The brand uses real Nutella, real peanut butter, real Dulce de Leche and offers dairy free and vegan options with its coconut milk base.

Chill-N Nitrogen Ice Cream currently has 8 locations throughout South Florida and recently announced the launch of their franchising program, focusing on expansion throughout the Southeast.

For more information, visit https://www.chillnicecream.com/franchising.

Franchising USA

V e t er a ns i n Fr a nch isi ng

veteran news

Page 47

V e t erans in Franch ising

cover story: StretchLab

Navy Veterans, Civilians and the StretchLab Franchise – All in the Same Boat

Navy Veteran Turned StretchLab Franchisee

climbing a mountain for service members or civilians to be aware of this service, much less have access to it.”

Kim points out assisted stretching is rarely offered by the VA and traditional medical doctors, unless prescribed. Even then, more siloed MDs or chiropractors only sometimes offer a similar service but usually for only four-to-six weeks, until the prescription is no longer covered by insurance. “The older Veteran community needs StretchLab’s benefits like increased range of motion and reduced muscle and joint pain. So many Marines and SEALs trained like athletes in their 20s and 30s, they need to preserve their bodies now more than ever.”

“In the Navy, we literally and figuratively jump right in,” said Janeth Kim, a 24year orthopedic surgery Navy Veteran and new StretchLab franchisee in San Diego. “We learn to quickly operate procedures and execute plans without questioning every decision.”

Kim, StretchLab’s newest franchisee whose assisted-stretching wellness studio opens this month, already recognizes the parallel mindset that’ll transfer from her service experience to franchise ownership.

Franchising USA

“To succeed in business after service, Veterans need a supportive community with a knowledgeable peer network. In this regard, we strive to all be ‘in the same boat,’ able to help one another alike,” said Kim. “StretchLab’s many franchisees exchange and share best-practice ideas, its ‘veteran’ industry corporate team guides us throughout the process and we’re backed with the proven strategy and blueprint laid out by Xponential Fitness, the largest curator of boutique fitness and wellness brands. All of this enables someone like me to ‘jump right into’ the civilian and business world while being able to stay in the wellness and helping profession I love.”

Assisted Stretching for Naval Personnel and Civilians “After I climbed Mount Fuji, I knew I needed assisted stretching. It shouldn’t take

Having repaired and reconstructed service members’ musculoskeletal injuries like Achilles tendons and pectoral muscles, Kim knows firsthand injuries that could’ve been prevented from proper stretching and recovery. “Years ago, I worked with a corpsman who was training to become a SEAL. He over-trained without necessary assisted stretching and recovery, which was somewhat lesser-known then, and he suffered a popped pec tendon. It dissolved his dream of becoming a SEAL.” Aside from aiding high-intensity or athletic performance, Kim’s quick to note StretchLab’s benefits for most every civilian. Since discharge, Kim finds herself behind a desk and sitting more than during her 24-year Navy career. “Many civilians don’t know assisted-stretching’s benefits to combat a sedentary lifestyle or being stuck in cubicles for hours every day. Also, it relieves the toll taken from long commutes.

We all deserve better posture as well as decreased muscle tension and mental stress.”

StretchLab Helps Service Members Transition According to a study from the Journal of Clinical Endocrinology & Metabolism: In 2010, 39 percent of individuals with PTSD used complementary and alternative medicine interventions, including mindbody practices that incorporate stretching movements and postures with breathing (i.e. yoga, tai chi and qigong). Substantial evidence has shown that mind-body interventions have a positive impact on quality of life, reduce stress and improve health outcomes among individuals with PTSD. “We see the star basketball player on TV being stretched at midcourt before an NBA game tip off. It’s unfortunate fewer had access or knew how assisted stretching helped civilians and service members alike. StretchLab is changing this. It has brought assisted stretching to the public for everyone’s benefit. The word’s getting out.”

Veteran Employment in Franchising After Discharge “It’s unfortunate fewer had access or knew how assisted stretching helped civilians and service members alike. StretchLab is changing this. It has brought assisted stretching to the public for everyone’s benefit. The word’s getting out.” - Janeth Kim

San Diego has a big Veteran community.

Close-by Camp Pendleton and 32nd Street Naval Station are just a couple local hubs for service personnel. Kim sees service “recruitment” transferring well to her San Diego StretchLab and the company’s other nationwide locations too. “Xponential Fitness is excited about employing military people, and rightly so, as we’re adept to learn quickly and follow procedures.

A Navy Veteran has experienced so much commitment and has already met demanding expectations.”

Kim and StretchLab nationally are trying to open more doors for potential Veteran franchise owners or employees, because, as Kim mentioned, “You don’t take shifts off in the Navy, and this type of person will thrive in the franchise world, where you hold yourself accountable and jump with both feet in but in the same boat as everyone willing to help.” stretchlab.com

Franchising USA

V e t erans in Franch ising

Page 49

V e t erans in Franch ising

expert advice: Michael Mastous | Founder & President | Delta Restoration Services

Why Veterans and Franchisees Make a Perfect Pair

Veterans tend to leave the military with a set of skills that uniquely matches with business ownership, making entrepreneurship a popular post-military career path.

Franchising in particular requires many core qualities that veterans embody due to their experience, such as discipline, dedication, appreciation for processes and systems, and perseverance, making for a smooth transition from one field to the

Franchising USA

“With a mission focused and highly motivated attitude, as well as a team mentality and valuable leadership skills, veterans often make excellent franchisees for several different industries.”

other. In fact, according to Franchise Help, approximately one in seven franchises in the United States are owned by veterans.

To that point, VetFran reported that a

whopping 97% of surveyed franchisors say that veterans make excellent franchisees.

Both veterans looking for their next career path and franchisors looking for qualified

candidates should consider one another for many reasons, including a few of the key points below.

Mission Focused The training gained from a career in the military carries over seamlessly to franchising, equipping veterans to be mission-focused and understand how to succeed with the resources at hand.

Similar to the service, successful business owners work toward “accomplishing a mission,” whether it be their overall goal for their business or meeting and exceeding client expectations on an individual basis.

Veterans are often driven to accomplish

“With franchising simplifying the transition into business ownership for veterans and franchisors finding qualified candidates ready to implement their proven processes, veterans and franchisors have a mutually beneficial relationship.”

Team Mentality Veterans tend to be highly motivated, possess a strong team mentality and understand the qualities it takes to be a leader. When you’re a franchisee, you’re in business for yourself, not by yourself, meaning you have an entire franchise system behind you for support. Franchisors put in time, money and effort in order to provide quality training and operational support to its franchisees, and the training that veterans have gained from the military often further simplifies the franchisee training process.

For example, Delta Restoration Services’ comprehensive training and corporate support team, comprised of the top in the industry experts in the areas of marketing, mitigation, reconstruction, financial, operations and leadership, put our franchise owners in the top one percent of all restoration companies nationwide.

Veterans who invest in Delta Restoration Services often remain a step ahead in the training process by already exceeding expectations of leadership skills, strong team mentality and process-oriented mindset. both smaller tasks as well as focus on a

mission bigger than themselves – to protect our country and its citizens. Franchising also provides the opportunity to be a

part of something bigger than yourself –

whether that be partnering with a nonprofit or gaining exposure for the brand as a

whole – while still being responsible for the success of your own business.

Additionally, military training provides veterans with an understanding of how to break down complexities into easy-

to-understand concepts in order to meet expectations or accomplish a mission

– a mindset that is helpful to gain and maintain loyal customers in business.

Following a process An established franchisor has proven processes in place in order to lead their franchisees to success. It’s important to franchisors that their franchisees follow these processes in order to keep the franchise system running smoothly as a whole. Veterans understand that following procedures and executing proven systems are critical to accomplish a mission – a valuable mindset that is taught in military training. This type of appreciation for proven processes allows veterans to smoothly transition from their military background to business ownership, especially as franchisees. Even in the case that a veteran has no experience in the field he or she is entering, he or she is already

Michael Mastous

on the path to success by possessing the ability to run a business under a tight operating system.

With franchising simplifying the transition into business ownership for veterans and franchisors finding qualified candidates ready to implement their proven processes, veterans and franchisors have a mutually beneficial relationship. Additionally, a number of franchises offer financial incentives to veterans as a way of showing their support to those who have served.

With a mission focused and highly motivated attitude, as well as a team mentality and valuable leadership skills, veterans often make excellent franchisees for several different industries. That’s just a few reasons why veterans and franchises go hand-in-hand.

Michael Mastous is the president and founder of Delta Restoration Services.

Mastous has nearly 30 years of experience in the restoration industry and has played a pivotal role in the success of two franchises. It was with these two firms where Mike first saw the need for a full-service property restoration concept and began planning for what is now the award-winning and fast-growing Delta Restoration Services franchise system.

Franchising USA

V e t era ns i n Fra nch isi ng

Page 51

Fro

S o Fra

to a

V e t erans in Franch ising

profile: School of Rock

23 years ago, I was a recent college graduate working in the Public Relations industry in Houston, Texas. Sitting in my office, working for the weekend, I was eager to be a part of something bigger – I wanted to know that what I was doing was making a positive impact.

Franchising USA

My father was a U.S. Navy pilot and Vietnam veteran and my whole life I was surrounded with images and stories of the impact he had made while in the military.

Thus, I always had a good understanding of the Navy and what opportunities were available. It wasn’t hard for me to decide the U.S. Navy was going to be my next career move.

For the next 22 years, I moved 13 times working nine different jobs from a Supply Officer on a Frigate to Director of Operations at a Global Logistics Headquarters. The Navy moved me to Florida, Georgia, California, Rhode

Island, Washington D.C. and three times to Japan. I cataloged an amazing lifetime of experiences and working hard and long I gave my all. My family and I loved the Navy, but after years of travel and deployments, we made the decision to make Chula Vista, California our home and move on to the next phase of our lives.

The Navy really does want you to do well as you transition from the military and provided us with many different resources in that effort. In the midst of that transition, I was very much focused on a new career – one that would still allow me to make a positive impact, while also

om the U.S. Navy

School of Rock anchisee “The military taught me how to both serve and lead people from all different backgrounds, ages and cultures; how to assemble teams, set goals and achieve them; and it also taught me how to utilize proven systems and processes in reaching that success.”

benefiting my family and our community.

That’s when the idea of small business ownership came to mind, but since I had never owned a small business, I wasn’t sure where to start. Franchising was the model to utilize.

Regarding my children’s future: a core belief of mine is that music and the arts are skill sets that humans value in each other, but as technology continues to rapidly alter the landscape of available careers, I believe those skill sets will become even more valuable to us. I was really interested in sending my children to School of Rock, but the closest School of Rock in our area was nearly 45 minutes away (without traffic). Too far for us to drive on a regular, recurring basis and thinking that someone should open a School of Rock franchise in

our area, I thought, “why not me?”

Making the decision to move forward as a Franchise Owner of School of Rock was relatively easy. The brand is solid, the corporate team is superb, the work is fun and good for my family and community.

My next career move and the next phase of our lives was decided.

School of Rock Otay Ranch is slated to open this December 2019, with our Grand Opening scheduled for January 2020. Our goal is to enrich the lives of the community and over 300 students every year.

For the last 22 years I have had the honor and privilege of wearing my country’s colors and being a part of something that provided a significant and positive, worldwide impact. Now as a School of Rock Franchise Owner, I get to continue

providing that positive impact while working for my community here in Chula Vista.

The military taught me how to both serve and lead people from all different backgrounds, ages and cultures; how to assemble teams, set goals and achieve them; and it also taught me how to utilize proven systems and processes in reaching that success. Other veterans and I bring this experienced mindset and these soft skills to the business world, allowing us to continue to add value and a positive impact to our country, family and community. And now I get to ROCK while I do it.

Article written by Mark Sheffield, School of Rock franchisee in Otay Ranch, CA. franchising.schoolofrock.com

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profile: Golden Corral

National Restaurant Chain Supports Summer Camp for Children of Veterans Soccer, rock climbing, time outdoors, and comradery — those are the things that 16-yearold Caleb looks forward to during his week at summer camp in North Springfield, Pennsylvania.

For the past several summers, Caleb has enjoyed the experience with other military children. It’s a time for him to just be a kid and enjoy fun activities that life with an injured military parent doesn’t always allow.

This was Caleb’s last summer at Camp Corral. He’s collected countless memories and friends, and his blankets ensure that the next round of campers will feel an extra layer of support from someone who’s been in their shoes.

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Caleb’s mother, Annemarie, was injured during basic training and now has metal rods in both feet. The injury prevents her from being the active parent she wants to be for Caleb and his older brother and sister. So, Caleb knows first-hand what it means to have a parent living with a

debilitating injury sustained during their service to this country. The time he spends at camp is full of experiences that probably wouldn’t happen for Caleb, or other children of military families, without the help of Camp Corral.

Camp Corral is a nonprofit corporation that provides free, one-of-a-kind summer camp experiences for children of wounded, injured, ill or fallen service members.

Donations come from Golden Corral restaurants and their customers across the country. The donations and a partnership with Disabled American Veterans (DAV) were able to provide $2 million to help fund Camp Corral in 2019. All military children, ages 8 to 15, are eligible to attend the camp, although children of wounded, injured, ill, or fallen service members are given priority registration.

“Camp Corral is a nonprofit corporation that provides free, one-of-a-kind summer camp experiences for children of wounded, injured, ill or fallen service members.”

During camp week, military children come together with a common bond — their family’s proud service to the United States and how it affects their daily lives. But they’re allowed to set aside some of those difficulties and just be kids. They make new friends and participate in canoeing, ropes course challenges, archery, horseback riding, and much more. Trained counselors are also on-site to work with campers who need an extra helping hand.

Camp Corral is proudly supported by Golden Corral, which has a long-standing tradition of helping American veterans.

The company became a founding sponsor of Camp Corral in 2011. Over the years, the national restaurant chain and its guests have provided nearly $13 million to Camp Corral. During that time, Camp Corral has served more than 24,000 children.

In the summer of 2019, donations from Golden Corral restaurants as well as other generous corporate and individual donors provided 21 camp weeks across 17 states. In total, 3,281 children of wounded, injured, ill, or fallen service members were given a unique week-long experience where outside challenges are put on hold and their only mission is to have fun. Caleb was one of those kids.

He comes from a family with a long tradition of serving in the U.S. military.

His uncle was in the Air Force, his

grandfather was in the Army, his grandmother worked in civil service for the Navy, and both of his parents served in the Army. Caleb was so inspired by his time at Camp Corral, he decided to take one of his favorite camp traditions and share it with his community.

Project Linus, a nonprofit organization that provides handmade blankets to children in need, partners with several Camp Corral locations across the country. Caleb has a blanket from each of his summers at Camp Corral, and they serve as daily reminders of his best summer memories and friends.

With the help of his mother, Caleb organized his Boy Scout troop and other volunteers to create 50 blankets for Project Linus. When Caleb and his mother delivered the finished blankets to the Northwestern Pennsylvania chapter of Project Linus, they received a big surprise.

Half of the blankets would be donated to Camp Corral, to help other military children.

This was Caleb’s last summer at Camp Corral. He’s collected countless memories and friends, and his blankets ensure that the next round of campers will feel an extra layer of support from someone who’s been in their shoes.

Golden Corral knows there are more kids like Caleb who would benefit from an experience like Camp Corral, and is dedicated to continuing its support of military families by working to send even more kids to camp in 2020.

To learn more about the positive impact of Camp Corral and to support their efforts to send more military children to camp, please visit www.campcorral.org. www.goldencorral.com

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expert advice: Jesse Johnstone | President | Fibrenew

Money 4How Tips Much for Attracting and Can Retaining Military I Make?

Veterans in Your Franchise “Ultimately, your franchise needs to invest in the long-term to be a veteranfocused franchise. It takes time, but it is well worth it.”

Military veterans are instrumental to franchising. They have helped hundreds of franchise concepts grow their footprint. A big reason for this is that veterans know what it takes to follow processes and how to execute day in and day out.

Our franchise, along with so many fellow franchisors, strives to create an environment where veterans are welcomed

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and can thrive. Here are the lessons we

have learned for creating an environment conducive to military veterans.

1

Offer veterans an incentive to join your franchise

Many franchises have created specific

incentives to entice veterans to join their franchise family. The most common of

these are discounts off the typical franchise fee, which can save a veteran thousands

of dollars in upfront costs associated with purchasing a franchise.

Other systems might offer special access

to financing options to veterans or provide lower interest loans for veterans who wish to finance some or all of their initial fees.

Incentives like franchise fee discounts will appear in your Franchise Disclosure Document, but highlight them elsewhere; on your website, in brochures, franchise advertising websites and other public areas. It gives a strong baseline for military veterans looking at different franchises and it has the added benefit of showing all your prospects the value you put on military service.

2

Get involved with organizations who are helping veterans advance professionally There are many groups who work closely with the veteran community and franchises. Perhaps the most well known in the franchise space is the International Franchise Association’s VetFran, a group that advocates for military veterans in franchising. But there are plenty of other groups, including Boots to Business, an entrepreneurial education and training program offered by the U.S. Small Business Administration. Other resources, like the U.S. Department of Defense’s Military OneSource Network, find programs that hire veterans as well. This can be a useful inroad to connect with veterans who could be great employees or future franchise owners.

The key is to make yourself available on a broad number of veteran networks, particularly those connecting veterans with business ownership or employment opportunities.

“Your franchise needs to build a welcoming community for veterans. They need to be given the tools and resources that help them flourish.”

David Underwood in North Carolina, who retired from the Air Force and decided to take his skills and operate one of our franchises in his home state to be closer to family.

Showing current military veteran owners and prospects that you care about their story and that their experiences are of value to your franchise community can go a long way in making them feel welcomed.

Jesse Johnstone

3

Share the stories of your military veterans

Take pride in the veterans in your system — it is a great way to both attract and retain veterans. As an example, we highlighted the story of one of our recent franchisees through an article on our site highlighting his successes in the Air Force. Make it your headline to honor these heroes. Our article, “U.S. Air Force Veteran Finds New Business Opportunity with Fibrenew,” promoted the story of

4

Build a welcoming community that invites them to the table

has been in your system for ten years as a mentor for a new veteran just starting his or her franchise. Or, maybe it means setting up a committee to work on how to attract and retain veterans and including current franchisees in those meetings to share their ideas.

This is just a place to start. Ultimately, your franchise needs to invest in the longterm to be a veteran-focused franchise. It takes time, but it is well worth it.

Which brings us to our last point, probably the most important point of all. Your franchise needs to build a welcoming community for veterans. They need to be given the tools and resources that help them flourish. They need to have a voice in your meetings and conferences. They are an integral part of your franchise and the growth of your system. We have found that veterans can be some of your biggest cheerleaders for the brand, but only if your environment sets them up for success.

Jesse Johnstone is the president of Fibrenew, a completely mobile concept to repair, restore and renew damaged leather, plastic, vinyl, fabric, and upholstery. With more than 250 franchises across the U.S. and Canada, Fibrenew saves customers time and money by offering an alternative to replacement. On-site service is superconvenient and way more economical than having to buy new. As an added benefit, Fibrenew is an eco-friendly business, helping prevent thousands of items from ending up in landfills each year.

Perhaps it means connecting a veteran who

www.fibrenew.com

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V e t erans in Franch ising

profile: FirstLight Home Care

Military Veteran Leads a New Mission in Home Care

be solved when my boss left, when the company got bought, or when I got promoted. Soon, I thought, I’d be the boss, or I’d be able to make the c-suite decisions, or I’d be able to decide when I got home and when I arrived at the office. This type of thinking led me down twenty years of exhaustion and frustration.

Work can be rewarding, but it can also be challenging and exhausting. It is fulltime, rest-of-your life commitment.

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I’ve been in the workforce for 30 years, and if there’s one thing I wish I would have known when I left the military in 1986, it would have been that franchising is for entrepreneurs not just experts.

In many of my careers, I’ve always thought — frankly, hoped — that whatever difficulty I was having would simply

After leaving the infantry in 1986, I worked as a temp in Los Angeles, as a personal assistant in New York, as a recruiter for Fortune 500 companies, and as a project leader at a New Jersey labeling company. The jobs paid well, and I even found a mentor along the way, but I lacked a sense of mission that I had when I was in the infantry.

Because, as I found, when a veteran leaves the military, they are expected to conform to the norms of civilian life. For us veterans, in the military, everyday meant

“I’ve been in the workforce for 30 years, and if there’s one thing I wish I would have known when I left the military in 1986, it would have been that franchising is for entrepreneurs not just experts.”

another mission, another goal to reach. In civilian life, I found that my everyday work didn’t have a mission, and I was goalless in my career.

In 2012, I was ready to have a mission again, and I decided to attend a job seminar to refocus my career. After the seminar, I talked with a VetFran coach who narrowed down the thousands of franchise opportunities available to veterans to three that fit my work experience and personality.

The franchise I eventually chose was

FirstLight Home Care. Using my leadership skills I gained in the military, I was matched with the home care industry. At the time, I had no idea how I’d locate capital or begin hiring a staff, but VetFran showed me that veteran specific loans are readily available, and that so many franchises offer veteran discounts, mentorship, and support groups.

10 years later, the only regret I have is not seeking out the franchising industry sooner. Today, my mission is to give back to my community and the clients that I serve. I’m active in the VFW in Glen

Rock, my church and other local faith organizations, and as a member of several networking clubs.

But most of all, I hope that I can give back by showing other veterans that franchising is a viable career. As I like to say, even though my uniform is now business casual – a change from camouflage utilities – I still have a mission, and that’s a feeling I wouldn’t trade for the world.

Boyd Lowry is a franchisee of FirstLight Home Care in Glen Rock, NJ www.firstlightfranchise.com

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profile: Creative Colors International Inc.

Air Force Veteran Deploys Military Training to Help Business Soar Air Force veteran Mike McNairy applies strategies and skills learned during his 21-year tenure in the military to take his Creative Colors International Inc. franchise to new heights.

“Franchising is a great transition for a military person,” McNairy said. “You learn about the specific skill, but you also get business background and help with marketing, sales and financial principles.

It is basically an out-of-the-box business, and for someone who served in the military who is good with structure and organization, the model covers all the bases.”

Determination, confidence, teamwork and grace under pressure were attributes McNairy acquired while working with nuclear weapons and monitoring for inbound threats to North America during his career with the United States Air Force. McNairy joined the USAF in 1989 and retired as a lieutenant colonel from Air Force Space Command at Peterson Air Force Base in Colorado Springs, Colorado. He held numerous operational positions at the squadron, wing and command levels. He was an instructor at Maxwell Air Force Base in Montgomery, Alabama, where he commissioned more than 100 second lieutenants. McNairy served during Operations Desert Shield and Desert Freedom and was called on duty following the terrorist attacks on the morning of September 11, 2001.

After retiring from the military, McNairy ran a successful auto repair business for approximately eight years. His wife, Lynette, encouraged him to open a CCI franchise in the Denver area.

Lynette McNairy serves as the Chief of Operations and lead technician. McNairy manages the back-office operations at the family-focused company, overseeing personnel, accounting and expansion efforts. “We chose CCI because of the company’s team environment and their desire to see people succeed. We immediately noticed the family environment and knew we could make this business a success,” he added.

CCI is the leader in the mobile leather, vinyl and fabric repair business. Certified technicians work quickly to restore vehicles, furniture or other items, and make them look like new. The 39year-old company has locations in nearly every state and is adding new franchises each year. Low investment, superior training and ongoing franchise support make it an appealing business option for entrepreneurs.

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The military taught McNairy how to interact, lead people and

manage operations. Advance preparation and contingency plans are key to any military operation and are important tools for

running a successful business. The Air Force gave McNairy the opportunity to learn how to deal with setbacks and challenges.

“You expect problems, and you learn not to fold as a result of it,” he added.

The military shaped McNairy’s values of duty, honor and

commitment, helping make him an integral member of the local business community. McNairy is the Chairman for the Board

of Directors of the Castle Rock Chamber of Commerce and the Douglas County Veterans Monument Foundation. “In the Air

Force, we lived by the code, ‘service before self,’ which I now

apply to our community by helping whenever I can. We always

operate with integrity and I strive for excellence in everything I do,” he said.

www.creativecolorsintl.com/franchise-opportunities

NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!

Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com

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Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them.

Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences.

Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Business Finance Depot

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking.

For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: http://www.assistedlivinglocators.com/

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

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repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

Everything Hemp Store (EHS Franchise LLC)

foods including hemp seeds and hemp seed oil, dietary and health supplements.

Everything Hemp Store is a consultative marketplace for naturally sourced health, beauty and nutritional products. Our product suite consists of a variety of industrial hemp-derived products such as hemp textiles, floral derivatives, lotions, pain creams, salves, hemp extract tinctures containing Canabidiol (CBD), nutritional

Everything Hemp Store is truly your One Stop Hemp Shop™ focused on delivering top quality products to our consumers with full trace-ability from farm to family.

Contact: Gary Norris Phone: 888-334-4367 Ext. 21 9 Email: EHSFranchise@gmail.com Web: www.EverythingHempStore.com

Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®

FranFund, Inc. A top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur, FranFund, Inc. designs smart all-inone funding plans that grow with your franchise business.

Whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Based on your specific financial picture, we will work with you to design a funding plan that will set your business up for long-term success.

We provide a free funding consultation and make sure you understand all of our program and service costs before you commit to anything.

Our most popular funding programs are SBA loans and 401(k) business financing, which allows you to use qualified retirement savings tax-free and penalty-free. We also offer

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ.

Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.

Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

Funtopia Funtopia business philosophy capitalizes on a growing trend towards healthier, active lifestyles.

More than just a place for kids to play, Funtopia is an adventure park where family and friends come to entertain and challenge themselves.

Our mix of sports and fun, coupled with an amazing brand experience, has enabled our locations to enjoy the benefits of customer loyalty.

The concept was created out of desire to provide a new type of entertainment that would be an alternative to today’s prevalence of physically-

Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient.

There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it.

If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about!

What exactly does a Home Technology Handyman do?

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

conventional loans and other non-traditional solutions including unsecured loans, securities-backed loans, equipment leasing, and refinancing programs.

By utilizing our franchise-specific pre-approval tool and cultivating an extensive network of lenders who are comfortable with the franchise model, FranFund’s loan approval rate is 99%.

We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction.

Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise.

Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.

Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

passive screen display entertainment. Believing that being active, both mentally and physically is the essence of healthy lifestyle, we decided to make it as fun as possible. Our culture, our customers, and the Funtopia brand experience is the “icing on the cake” to a solid business model that allows you to grow your income and reach long-term wealth goals.

Contact: Yasen Nikolov Phone: 1.833.386.8674 Email: yassen@adventurefacilities.com Website: funtopiaworld.com/franchise

We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets.

From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future!

Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise

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International Franchise Professionals Group The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

Lifted

Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience.

Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience.

The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.

Little Caesars As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959.

The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost.

Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities

MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories.

Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,

Moran Family of Brands Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers.

Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including:

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IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

Contact: Gary Gale Norris Phone: 336-477-3693 Email: admin1@liftedclt.com Website: www.Liftedclt.com

nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans. *“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015.

Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com

North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally.

Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers.

Contact: Troy Taylor Phone: 336-529-5200 Email: troy@shopmonkees.com Website: www.ownamonkees.com

Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions.

For more information on Moran Family of Brands visit www.moranfamilyofbrands.com.

Contact: Ben Reist Phone: 800-377-9247 Fax: 708-389-9882 Email: breist@moranindustries.com Website: www.moranfamilyofbrands.com

Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene.

Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings.

Our restaurant system includes over 250 restaurants

Office Pride Commercial Cleaning Services Office Pride Commercial Cleaning Services is one of the most respected full-service commercial cleaning franchise companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services.

Our Values Make Us Different.® Office Pride was founded in 1992 by Todd Hopkins, who created the concept as an independent research project while working on his MBA at Butler University. He asked leaders of large cleaning companies what they would

OELO LIGHTING SOLUTIONS Oelo provides color-changing commercial LED lighting solutions for franchises and businesses.

Practically invisible by day, the lighting is installed in a weather-resistant channel that blends in with the building’s fascia, while the lights’ color and movement can be controlled by the Oelo color app.

The lights can double as seasonal lighting,

pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams.

As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.

worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary.

Contact: James Walker Phone: 516-338-8500 Email: jwalker@nathansfamous.com Website: www.nathansfamous.com

do differently, and he repeatedly heard how they would deliver “total customer satisfaction.” Using his research, HopkinsRichHelm@OfficePride.com started Office Pride, an industry leader whose spotless reputation earns rave reviews from franchisees, clients and competitors.

Today, Office Pride has 137 franchises around the nation and is listed in Franchise Business Review’s Hall of Fame for its exceptional franchisee satisfaction ratings and is ranked among Entrepreneur’s Franchise 500. Office Pride provides a wide range of commercial cleaning services, including carpet cleaning, floor stripping and waxing, to offices and commercial facilities.

Contact: Rich Helm, Director of Franchise Development Phone: 727.754.5990 Website: www.OfficePride.com; OfficePrideFranchise.com

eliminating the yearly hassle and annual cost of hanging holiday lighting.

With Oelo, franchisees can give their building a green St. Patrick’s day glow, create breast cancer awareness with a pink storefront or add custom movement to attract attention to your franchise.

Contact: Devin Rodarmel Phone: 970-212-3670 Email: devinr@oelo.com Website: oelo.com

You just need a passion for pets, the drive for success and the ability to follow our proven operating system.

In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business.

Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com

pool scouts

• Recurring revenue business

Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.

A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!

Pool Scouts is the franchise opportunity poised to make a splash in the industry.

Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up

Phone: 1-844-407-2688 Email: franchising@poolscouts.com Website: poolscoutsfranchise.com

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franch ise & services directory

PropertyGuys.com INC. PropertyGuys.com has created a marketing system that is transparent and includes a community of real estate professionals who are empowered through technology – providing the customer with a true endto-end experience.

We have reconstructed how real estate is bought and sold. We’re NOT real estate agents or brokers, we’re something very different, something we believe is much better.

We provide sellers with all the tools required to successfully and confidently sell their property on

Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling.

We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

scooter’s coffee

Ultimately, we help buyers and sellers avoid the high cost of commission by connecting directly.

We have experience two decades of franchise success and along the way, have been honored with many awards and acclamations. Franchisees benefit from the knowledge and skill of our award-winning franchise system.

Contact: Franchising Team Phone: 844-333-7017 Email: opportunities@propertyguys.com Website: www.propertyguys.com

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states.

The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment.

Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com

Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.

employees is: “Amazing People, Amazing Drinks...

Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores.

Franchise opportunities are available.

A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and

Phone: (402) 934-7284 Website: https://franchising.scooterscoffee.com Email: Kelly.crummer@scooterscoffee.com Contact: Kelly Crummer- Franchise Development Manager

StretchLab

revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals.

Headquartered in Irvine, CA, StretchLab is backed

by Xponential Fitness, a curator of popular boutique fitness brands.

Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment.

It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life.

Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is

SUBWAY® When you own a Subway® sandwich shop, you’re part of the world’s largest Quick Serve Restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it.

Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want. Subway® is the undisputed leader in fast, wholesome food.

Our sandwiches are made to order right in front of the customer, precisely the way they want - using

Franchising USA

their own at a fixed rate, not a percentage of the value of the home.

Contact: Martin Balcaitis Phone: (949) 326-9765 Email: martin@stretchlab.com Website: https://stretchlab.com

freshly baked breads, select sauces and a variety of delicious toppings. When you join the Subway® family, you’ll get world-class support before you even make your first sandwich and well beyond.

Our franchise support system features: training, product development, advertising, purchasing cooperative, field support and much more.

Contact: Ralph Piselli, North American Franchise Sales Manager Phone: 203 877 4281 Email: Franchise@subway.com Website: www.subway.com

The Growth Coach The Growth Coach® is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad.

Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth.

All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’.

Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

The Seasons Art Class The Seasons Art Class is an adult art class franchise providing art classes one day per week. This is a great opportunity, low investment, no inventory, not need to rent a location. Great for part-time or as an added revenue stream. Our business has been in operation since 2009 and is the original provider of these inspired courses.

and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry.

P: (877) 498-3626 E: GrowthCoachFranchiseOpps@gmail.com

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com

The system has proven so successful that it has been expanded throughout Europe, North America and Australasia with many, very happy Franchisees and countless students.

With well over 125 successful franchises already in operation right throughout the UK (and growing), we’re now offering the opportunity for you to be part of this successful group and run your own business in your area.

There have been many imitators in that time but none have managed to match the comprehensive process and systems that we formulated and continue to improve on year after year.

Using our proven business systems, you have the potential to earn a full-time wage for part-time hours!

For more information contact Mike Curry email: theseasonsartclass@yahoo.co.uk

TopFire Media

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry.

Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence.

We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning

R

W: https://growthcoachfranchise.com

Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle.

Phone: 866-498-3218 Website: www.trubluefranchise.com

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franch ise & services directory

Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.

our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners.

With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.

Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,

Contact: Travis Mulligan Phone: 800-228-8339 Email: Travis@tuffy.com Website: Tuffyfranchising.com

Veterans Business Services

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World®, headquartered in North Wilkesboro, N.C., is America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide.

Founded in 1995, the company sells and installs windows, siding, doors and other exterior products, with over 16 million windows sold to date. Window World is an ENERGY STAR® partner and its windows, vinyl siding and Therma-Tru doors have all earned the Good Housekeeping Seal.

In 2018, it was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power.

Through its charitable foundation, Window World Cares®, the Window World family provides funding for St. Jude Children’s

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Research Hospital®, which honored the foundation with its Organizational Support Award in 2017. Since its inception in 2008, the foundation has raised over $9 million for St. Jude.

Window World also supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Window World has flown over 100 missions and surpassed $1 million in flights and in-kind donations since it began its partnership with the VAC in 2008.

For more information, visit WindowWorld.com or call 1-800 NEXTWINDOW. Contact: Zach Luffman, Director of Franchising Phone: (336) 667-2100 Email: franchising@windowworld.com Website: www.windowworldfranchise.com

A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS Making an appearance every month in Franchising USA magazine.

Each A-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad!

To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com

www.franchisingusamagazine.com Franchising USA

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WORK SMART

NOT

HARD!

IFG 50/50 - A Different Franchise Approach!

NO

Staff Premises Long hours Paper Inventory

WE BUY INVOICES TO ACCELERATE OUR CLIENTS’ CASHFLOW! WE DO NOT LEND MONEY!

GET A FREE eBOOK www.Interfacefinancial.com/franchise

AS A FRANCHISEE: s 7ORK IN A MATURE lNANCIAL SERVICE ARENA s 7ORK FROM A HOME BASED ENVIRONMENT s "E PART OF A YEAR OLD INTERNATIONAL ORGANIZATION s 9OUR GROWTH COMES FROM HELPING YOUR CLIENTS GROW s #ONDUCT BUSINESS ON YOUR OWN TIMETABLE s 7ORK ANYWHERE NO TERRITORY s 6IRTUALLY NO PAPERWORK FRANCHISOR HANDLES ALL DAY TO DAY PAPERWORK s .O COLD CALLING TELEMARKETING ADVERTISING OR DIRECT MAIL s 3TART WITH A MODEST WORKING CAPITAL AND GROW AT YOUR OWN SPEED

For more information contact David Banfield, President E: ifg@interfacefinancial.com

Franchising USA