focus: Baskin-Robbins
ICE CREAM IN CANADA
TAKES ON A WHOLE NEW LOOK Globally-renowned brand, Baskin-Robbins, announces update to logo and colours in tandem with Canadian expansion
Baskin-Robbins, the world’s leading specialty ice cream brand, is rolling out a new look that is sure to turn some heads. The beloved ice cream chain and brand, present in Canada for more than 50 years and, globally, for more than 75, is opting for a more grounded, mature look. A chocolate-inspired brown replaces the previous blue, and pink – symbolic for joy and fresh flavours – remains equally dominant. As it’s done for decades, the 24 canadian franchise magazine
number 31 retains its important role in the logo, a direct reflection of the founders’ original belief that guests should be able to find, and try, a new flavour for each day of the month. Fans and guests will begin to see changes this spring, with the full transition expected to be completed by the end of 2023. “Since 1971, Baskin-Robbins has helped Canadians flavour every day with happiness,” says Natalie Joseph, Canadian spokesperson for Baskin-Robbins since 2014. “As we enter this next chapter of our brand story, our new look aligns with our bold plans to ignite expansion across Canada.”
Baskin-Robbins introduces this spring its new logo to be progressively rolled out across Canada over the next 18 months. Earlier this year, Baskin-Robbins also launched its first Canadian online ordering platform for its growing cake business.
