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FRONT COVER COVER STORY: DO M I N O’S PIZ Z A EN T ER PR ISES L I M I T ED
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DOMINO’S 7. Commitment – As well as instilling a commitment to outstanding product, service, image and safety, we also encourage franchisees to make a commitment to foster positive relationships with the communities they serve, delivering local people something more than just great tasting pizza.
Eight slices of advice The pizza delivery driver turned Group CEO, Don Meij, on thriving in the world of franchising 1. Passion – You need to have passion for what you do. We see ourselves as the Pizza experts and focus all of our energy and passion into making and delivering the hottest, freshest, tastiest and most innovative pizzas in our market. 2. The right attitude – At Domino’s we provide extensive training and support to all of our franchisees. That’s what makes it such a great model, particularly for people who haven’t had experience running their own businesses before. However, having the right attitude means the difference between success and failure in this industry.
8. People person – You need to be a people person to succeed in this industry. A lot is said about operations and having the ability to multi-task but at the end of the day, you need to be good with people. This will transcend into positive staff morale, productivity and happy customers. Domino’s Pizza Enterprises Limited (DPE)
3. Hands on approach – The misconception that exists in the food and retail market that you can invest your dollars and sit back and watch it grow is far from the truth
T H E
4. Trust in the brand – It’s much easier to invest in a brand that is proven, trusted andAestablished. first time in M G A Z IfI it’sNyour EmuchF better the franchising model it’s O Rto align with a recognised brand. 5. Hard work – It’s not easy! If you are looking for easy work, don’t enter the franchising world. Be prepared to roll your sleeves up and get busy. This industry is all about having a strong work ethic.
is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands and Japan. Across these six markets, DPE and its franchisees currently operate over 1300 stores and sell over 90 million pizzas annually. Over the next four years, Domino’s aims to open its 800th store across Australia and New Zealand. Domino’s offers an impressive and highly developed suite of services including site selection, lease negotiation, store fit out, preopening training, co-ordinations of suppliers, group purchasing power, store appraisals, ongoing training and marketing promotions. Don’t miss your opportunity to get a slice of the action!
What is it about Domino’s Pizza Enterprises Limited (‘Domino’s’) that makes it the number one pizza brand in Australia? Simple, it is People Powered Pizza! Pizza pair are strongest together Profile: Deb & Darren Ramm Stores: East Toowoomba, Westridge and Wyalla
When you work toward something for 30 years, it has to be driven by passion and determination for success. Deb and Darren Ramm have those qualities in spades and it’s their hard work and business sense that has seen each grow to become successful franchisees and corporate leaders in their field. The pair met at work at Domino’s Wyalla in 1998 and married in 2004, combining their love of the company toward the joint goal of owning and operating their own store in Deb’s home town of Toowoomba.
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AUS TRA LIA 6. and Innovation – Another misconception NEW ZEA LAN D about the franchising world is if you buy into a business such as Domino’s you are hamstrung and limited when it comes to ideas and creativity. That couldn’t be further from the truth. When you buy into Domino’s you are buying into an established brand that welcomes innovative ideas as you are the owner of your own business.
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10 Business Franchise Australia and New Zealand
In 2009, their dream became a reality and the couple purchased the Wyalla store where they first worked together. “Working together offers us the best of both worlds, spending more time with each other while pursuing our dream and seeing our business that we have together grow,” says Deb. “We believe that the success to working together as a married couple is to let each other excel in our own area of expertise and not step on each other’s toes – it’s easy to spend so much time together when you are best friends.” The couple has won several Domino’s awards together including Franchisee of the Year, the Leadership Eagle Award and Australia and New Zealand Pizza Making Champions of the year in 2012. Deb says the
rewards of franchise ownership are neverending. “The Domino’s network is full of amazing people, from an experienced leadership team to inspiring franchisees,” she said.
Domino’s is a way of life Profile: Leroy Day Stores: Medowie, Coffs Harbour, Kempsey, Port Macquarie, Raymond Terrace, Thornton, Toormina Persistence and a never give-up attitude have been a recipe for success for Domino’s franchisee Leroy Day. “I eat sleep and breathe pizzas, I always have my uniform on,” says Leroy, a passionate storeowner of more than 13 years. “I also try to be the pizza mayor of my local area, sponsoring as many sports and community groups as I can.” Believing in the value of work/life balance Leroy says working in his own franchise also allows him time to pursue his love for motorcycles and car racing. While Leroy has a wealth of business knowledge to share, he is also supported by the vast network of Domino’s franchisees, whose network extends around the globe.
Franchise business all about life balance Profile: Justin Munro Store: Waikiki and Baldivis WA Being a Domino’s franchisee is both a way of life and a lifestyle choice for Justin Munro. “The first couple of years setting up your own business is hard work, lots of blood,
sweat and tears, but once you have a stable crew and management team, the work/life balance is outstanding,” he says. “I have four small children and I want to spend more time with them and my wife. Being a franchisee has changed our family’s lifestyle massively. The ability to pick your own hours, especially with young children, is priceless.” Justin made Dominos Waikiki, WA, his own building the business rapidly over the years, Justin’s hard work resulted in significantly increased sales numbers. “I didn’t think buying a pizza franchise that I would become more of a trainer of people / guidance counsellor than a hands-on pizza guy, but I love it.” Building ties with community is a large focus for Justin, who has a long-standing relationship with the Western Australian Special Needs Kids Christmas Party, as well as various local sporting teams. “Serving the public and getting a chance to shape young people’s lives has been a wonderful journey and I’m looking forward to the future,” he says. To find out more about Domino’s franchising and the stores that are available please contact: AUSTRALIA: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 888 NEW ZEALAND: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise
Business Franchise Australia and New Zealand 11
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Poolwer x
SERVICE SECTOR MEANS
BIG BUSINESS An intrepreneur is somebody who strives to be their own boss, to experience the freedom of running their own business and the opportunity to sure up their financial future, but whom has the wisdom to realise they don’t want to start from scratch to achieve it. They realise they can have the business success they desire within an existing structure.
Intrepreneur. No, it’s not a typo. It’s a term coined by Founder and CEO of Poolwerx, John O’Brien to describe what makes a great franchisee.
“It is people with this type of mentality that form the lifeblood of franchising in Australia and are the key to its success and continued strength,” Mr O’Brien revealed. “Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners. It may seem a subtle difference in the name but the underlying culture this sentiment fosters in our business is part of the reason we have maintained double digit growth in our business for over a decade. “We foster intrepreneurs and our business model has adapted over the years to accommodate and retain these sort of thinkers.” Mr O’Brien believes the way consumers want to do business has also transformed, which in turn has impacted what potential franchisees are seeking from business ownership now.
Your Franchise of Choice
“Consumers want and expect more from business today and they assume they can get it through multiple channels and it’s the same with franchise partners. Most of them have big goals for what they want to achieve.”
Poolwerx has significantly adapted its positioning, training and business model throughout its 25 year history to stay ahead of industry trends and technology. Originally a network of man-with-a-van operators servicing local pools, Poolwerx is now a thriving network of franchise partners claiming multiple revenue streams offering service, retail, commercial and e-commerce elements. “This shift was made possible by having a clear career path for franchise partners to build their businesses into much larger operations,” Mr O’Brien said. “While the low entry cost that has historically made the service sector and our business popular is still available, there is also investment levels offered for new franchise partners seeking multi-million dollar enterprises.” Paul and Caroline Attard of South East Queensland are a perfect case in point growing from a single ‘man-in-a-van’ business in 2005 to a $2.1 million empire with two retail stores and six vans servicing hundreds of clients across South Brisbane. This feat earned them the franchising industry’s top award at the 2013 National Excellence in Franchising Awards, as Australia’s best multi-unit franchise. Poolwerx also won this category in 2012.
“Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners.” While the success of every business owner is a direct reflection of the hard work and dedication they put into their business, the Attard’s credit adhering to the Poolwerx franchise model and the comprehensive training they received as a key component of their success.
and Certificate IV in Swimming Pool and Spa Service qualifications. This coupled with a new Global training facility in Brisbane offering world class practical and theoretical training in pool and spa maintenance and retailing, differentiates the business from competitors.
“We started with a van and no customers and after fine tuning our service delivery and establishing a regular client base we invested in our first retail store in 2006. We’ve since followed Poolwerx’s career pathway, growing through multiple vans and retail stores,” Paul said.
John O’Brien looks to the Attards as testament to what can be achieved through hard-work, long term vision, continual training and commitment to following the tried and true systems implemented by Poolwerx. “Paul and Caroline’s experience evolving from a single van business into one of our most successful multi-unit franchises demonstrates the true growth potential in the Poolwerx brand and the extent of what our franchise partners can achieve.”
“Poolwerx gave us all the tools we needed to create a successful business as well as showing us a clear path for solid growth. The Poolwerx brand is also well respected meaning when people visit our stores, they know they’re dealing with trained pool professionals they can trust.”
For more information about joining our team please contact:
Poolwerx has also lifted the perception and quality of technical service provided in the industry being an instrumental driver in the development of the Certificate III
46 Business Franchise Australia and New Zealand
P: 1800 245 447 E: joinourteam@poolwerx.com W: www.poolwerx.com.au
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Comprised of a two page, full colour editorial feature and includes a full page ad in the magazine and a video upload on your Franchise to our website. Focus features are limited to two per issue – early booking is suggested, as they are often reserved in advance. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required.
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Buying a Poolwer x franchise isn’t that is focused just about buying on a business, training, support to helping you to achieve it’s about joining your a team Franchise Partnersand supplier relationships goals! Poolwerx has establish designed to ed systems, to build their maximise the own success opportunity ful business for .
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FR A NCHISEE IN ACTION : L A PO RCH E T TA
BECOME A PART OF THE FAMILY WITH
Indeed, recent ABS data shows impressive growth for the restaurant sector, especially in marginal suburban areas. Regional and outer metro areas are key growth markets for La Porchetta.
Intergenerational success When accountant Andrew Leone recommended La Porchetta as a business prospect to his parents a decade ago, Lorretta and Aldo Leone decided to buy the franchise in Ballarat, northern Victoria.
Even though he’s part of the largest restaurant franchise in Australia and New Zealand, La Porchetta restaurateur Ali Seifeddine describes the business as “a family-friendly environment, rather than a corporate environment. You feel like you’re part of the family, not just a number,” he says. CEO Sara Pantaleo routinely hears this from franchisees. “We’re successful because our business revolves around a warm family heart,” she says. “And we refuse to compromise on our core values. FR A NCHISE
“From the beginning, we’ve stayed true to the family culture that made our first restaurant a success. Our core values continue to underpin every aspect of the way we manage our business today.”
E IN ACTION : L A PO RCH E T TA
From its humble beginnings as a familyrun restaurant in Melbourne’s Italian hub, La Porchetta is celebrating its 30th year in 2015 with awards under its belt and proven training programs that have seen the franchise expand to more than 70 restaurants across Australia and New Zealand. Its trusted brand, its strong market position within a growth-sector, and its robust corporate strategies, processes and training systems have all earned it acclaim in business circles. But Ms Pantaleo says simple passion and warmth play the central role in La Porchetta’s growth and success. “We’re
now like a large extended family,” she says of franchisees.
Commerce meets family values With a background in business, accounting and financial management, Ali Seifeddine says he was initially attracted to La Porchetta’s flat-fee model, which allows for easier management and enhanced profit potential for franchisees. But Mr Seifeddine soon became enamoured with the business’s family ideals. The company’s motto, “Eat, Live, Love: Italian” enticed him to invest in a La Porchetta restaurant at Werribee, west of Melbourne. “When I became a part of it, I could get in touch with anyone, all the help was available. “Once,” he added, “we had a problem with one of the risottos, so we just did some more training in Carlton [in inner-city Melbourne] to get it right. Even today, we feel like we’re part of a family business. “La Porchetta restaurateurs speak glowingly of the family atmosphere of the restaurants and the support that head office provides with training,” says Ms Pantaleo.
Support and growth “Ongoing support and training skills,” says Ms Pantaleo, “ensures that franchisees have the skills to succeed, but also updated skills to support business longevity and job satisfaction.” Mr Seifeddine says he’s “really proud” to be a franchisee. “I get lots of positive comments and compliments from the customers. Many locals think of us as their local, Italian kitchen. “And I’d like to open up another store in my area. The population growth in our area is huge, so there’s great potential here.”
22 Business Franchise Australia and New Zealand
By 2008, the couple had received the Franchisee of the Year award. “We get a lot of compliments from patrons and that makes me very proud,” said Mrs Leone senior. “We have a lot of regulars, and we’ve watched children growing up and having their own families, coming in with their babies.” Intergenerational loyalty was also evident in their own family and the franchise itself. Within a few years Mr Leone junior, who’d completed his Masters in Accounting and helped out in the business, bought La Porchetta in South Yarra. “I’d worked with mum and dad so I had an understanding of the way it worked,” he says. He renovated the restaurant and increased its patronage. “I built it up and created a good client base. We have a regular customer base, local businesses during the day, and then families at night.”
Connection and support For Mr Leone, ongoing support from La Porchetta’s head office was complimented with support from other franchisees. “There’s a great support network. We bounce off ideas about specials, desserts, and suppliers. It’s great to find out who is doing what. If there’s an issue with a product, you ring each other up to discuss it.” Social connection within and outside the business is a defining feature of the franchise. “It’s great when the customers who come every week want to share their stories with you,” says Andrew. “We have many regulars and one couple came in recently to celebrate the husband’s 80th birthday in our restaurant. Of all the places that he wanted to go, he chose to have his birthday with his wife at our La Porchetta. “They’re lovely people and those sorts of things make you feel good. You feel like you’re doing the right thing and looking after people.” And Mr Leone’s parents hope to eventually pass the Ballarat business to him. “We’re in
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Business Franchise Australia and New Zealand 23
“La Porchetta is celebrating its 30th awards under its belt and proven year in 2015 with that have seen training program the franchise s expand to more restaurants across than 70 Australia and New Zealand.”
they jumped at the opportunity. “It was good timing,” our 60s, we plan said Ms Keys. to keep working, focus on staff Their but reduce our hours,” explains training supported what we were their sense Mrs Leone senior. of security. walking into and son says he may Her what the package was.” indeed sell the South Yarra “We have a solid business “and help my parents management team Mr Keys had at Ballarat”. after the restaurant who look been working very well when in IT, and becoming a franchisee there,” says Ms we’re not Brand trust and Keys. was a lifestyle security choice. “Sean was always keen So solid is their Franchising is on buying team, that the a restaurant, and often attractive couple’s restaurants have to people I liked the feel, looking for a career the won La Porchetta’s atmosphere, the change, but who New Zealand business model coveted want to risk starting don’t Customer Service and how it ran. It was a a business from of the Year place where we award three times scratch. could be (2012, 2013 and Debbie and Sean together, and it and they were 2014) was family-orient Keys became the group’s New La Porchetta ed.” franchisees because Zealand Part of the security Franchisee of they saw its proven the Year in 2013. of the franchise systems as a secure this family-orient was that investment. Previously, Like other franchisees, ation Ms Keys owned Zealand and Australia. extended all over New Ms Keys sees a company that intergeneratio managed the finances for “I like being part nal family as of the franchise six restaurants. key to the restaurant’s success support system. She’d been doing the books and security. “It’s We have a lot to do with for La to see our customers great fellow franchisees a suburb of Auckland, Porchetta in Parnell, from the early in New Zealand and it’s for five years coming back with years a great support opportunity came when their network. We bounce ideas to buy the restaurant. an long-term friendships own children. The off each other all the time. You that we have created Seeing a secure wouldn’t have this environment that if you were investment from in are very special.” by yourself.” the she and Sean leapt at the opportunity.inside, The couple ran For further information the Parnell restaurant were no question “There contact us on: successfully that so marks when we when a larger walked through the door,” La Porchetta became available T: 03 9460 she says. “I knew 6700 five years later exactly in Henderson, in E: franchising@ the west of Auckland, laporchetta.c 24 Business om.au W: laporchetta.c again Franchise Australia om.au/franch and New Zealand ising
PROFILE : VO DA FO N E
Be your own boss. Become a Vodafone Licensee and join a world-leading telco.
JOIN A
WORLD LEADER Although many years have passed since Vodafone was established more than 20 years ago, our mission remains the same; to deliver choice and value to Australians for mobile services. Recently announcing that over two million devices enjoy Vodafone’s fast 4G network, our retail team has played a key role in this success. To support our desire to bring Vodafone 4G to the next million customers, we have determined new areas to develop and grow our retail footprint over the next 12 months, potentially creating hundreds of new jobs. Vodafone has 160 Vodafone branded stores established through dealer and licensee arrangements selling Vodafone products and services. These stores sell services to new customers, renew or upgrade services for existing customers, and in many cases also provide customer support.
RELEVANCE AND VALUE We endeavour to ensure that customer needs are at the centre of what we do. Using our 20 years of experience, we aim to deliver relevance and value for voice and mobile broadband services to each customer on an individual, household, community or business level. We offer voice, messaging, data and mobile broadband services through multiple solutions and supporting technologies to deliver on our mobile communications strategy. The advancements in 4G networks and download speeds, device capabilities and the mobilisation of internet services,
have contributed to an acceleration of data services usage growth in Australia. So that customers can utilise the services that Vodafone offers, many different plans and propositions are available, targeted at different customer segments. These propositions often bundle together voice, data and messaging, and increasingly additional services including IDD, roaming and premium content, so that customers can experience all the different services Vodafone has to offer.
DELIVERING FANTASTIC CUSTOMER SERVICE As a licensee of Vodafone, you will act as a brand ambassador. With the customer at the centre of what we do, we are looking for people who are passionate about delivering fantastic customer service. People with a keen interest and professional experience in retail, telecommunication, business operations and marketing, will thrive. A Vodafone Licensee will operate their own Vodafone branded retail store with a focus on both consumers and small businesses (SOHO), and with access to Vodafone’s core products and services. In addition to a dedicated support team, the licensee and their team will also have on-going access to our comprehensive training programs via face to face and online training. Licensees will also have the backing of a dedicated Retail Partner Manager who will support the growth and development of the business. They’ll assist with strategic business planning, formulating targeted local area marketing campaigns, and sales initiatives to establish the licensee’s store’s presence in the local area. Consolidating a strong presence in major metropolitan cities throughout the country, to support our regional network expansion,
Vodafone Power to you
we have a number of Vodafone Licence opportunities throughout Australia. Key regions include: • Regional NSW • Central Coast NSW • Gold Coast QLD • Central QLD • Regional VIC • Regional SA • Regional WA
• Local conversations will continue, including a hyper regional focus. We’re bringing choice and value to more places around the country. • We will continue to lead on international. We remain unbeatable on our combination of roaming and international inclusions. • Our Shared plans will continue to evolve, reflecting the way our customers are using their devices. • We will continue to recognise and reward our customers’ loyalty with new experiences and great deals. Now is the perfect time to join Vodafone on the next phase of our journey, for more information contact Frank Chang on: T: 0414 803 811 E: dealer.recruitment@vodafone.com.au W: vodafone.com.au/careers/selectdealer-recruitment
More than five million people across Australia share, play and do more on the Vodafone network. We’re about to get bigger and even better. We’re looking for new Vodafone Licensees to join us on the next phase of our journey. You’ll have an exclusive relationship with one of the world’s leading telco brands – and enjoy all the benefits that come with it.
Overview Generous commissions, bonuses and incentives Strong earning potential with multiple income streams No franchise fees or ongoing royalties/fees Low start-up costs to commence trading Exciting new store design incorporating live interactive devices Access to an exclusive store opening offer Comprehensive training to get you started and ongoing professional support • Dedicated Partner Area Manager to support licensees with business planning, local area marketing campaigns and sales initiatives. • • • • • • •
Check available dealer locations Regional NSW Central Coast NSW Regional VIC Regional WA Gold Coast QLD
Enquire now
Central QLD
Contact Frank Chang on 0414 803 811 or email dealer.recruitment@vodafone.com.au Visit vodafone.com.au/careers/select-dealer-recruitment
Regional SA
16 Business Franchise Australia and New Zealand
Business Franchise Australia and New Zealand 17
V00768 185MM W X 272MM H Full page ad_FA.indd 1
Our most popular product. Profiles include a double page spread in the magazine, with one page editorial and the other page, your ad. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge.
AN EXCITING 12 MONTHS AHEAD Over the course of this year, we are staying focused on choice, personalisation, and ensuring our customers don’t have any worries about using their devices, and we will bring that focus to some exciting new areas, including:
Profile Feature
27/05/2015 4:32 pm
Good quality photos are required and your Profile will be uploaded to our website.
What’s What on what we do
SPOTLIGHT ON SERVICE : AY ERS ROCK R ESO RT
A CONFERENCE
Spotlight on Service
COMPLEX
Do you offer services to Franchisors, Franchisees and to the Franchise industry in general? Then Franchising USA can offer you the Spotlight on Service .This comprises of 2 Pages of editorial and a full page advertisement. The editorial is done via interview (or supplied by you) and showcase’s your company to Franchior’s and Franchisees.
700 MILLION YEARS IN THE MAKING and sunset over Uluru and guided walks.
Ayers Rock Resort’s two unbeatable assets - its location in Australia’s iconic red centre and connection to Indigenous culture – come together in its conference complex.
Second to Uluru, food and wine experiences take centre stage as part of any business event at the Uluru Meeting Place. From poolside ďŹ ne dining and formal occasions to outback bbq style feasts under the outback sky, every dining experience combines local culture with inspired outback fare catering to intimate groups and large delegations. For an intimate dining experience under the sparkling night sky, Tali Wiru is a unique reward for a small group of delegates atop an isolated sand dune with Uluru and the distant domes of Kata Tjuta as your backdrop. Offering the ďŹ nest gastronomic fare with a four-course table d’hote menu, matched perfectly with premium Australian wines.
Since its complete redevelopment in November 2012 the Uluru Meeting Place at Ayers Rock Resort has become one of Australia’s most iconic meeting and conference destinations. Popular with large franchise conferences and smaller recognition events, the Uluru Meeting Place is located just a few kilometres from Uluru and Kata Tjuta - both places of great spiritual signiďŹ cance for Indigenous Australians.
FACILITIES The conference complex itself includes two main conference spaces which can host 306 delegates and 420 delegates respectively with theatre-style seating. The rooms can be sub-divided with acoustically rated walls, or opened up to become one common space for exhibitions or trade shows. A light-ďŹ lled pre-function area adds more exibility to the complex while a permanent marquee caters for up to 280 guests and an outdoor amphitheatre can host up to 350 guests. Advanced audio-visual equipment is seamlessly integrated throughout.
THE ULTIMATE CONFERENCE EXPERIENCE Event planners can draw on a exible menu of Indigenous activities such as dance workshops, didgeridoo performances, bush yarns and dot painting workshops. Conference programs can also be enhanced with other activities in and around the resort and within the Uluru-Kata Tjuta National Park such as camel rides, watching sunrise
With easy access from all east coast capital cities, Ayers Rock Resort encompasses a diverse offering of accommodation, from 5-star Sails in the Desert through to the authentic 3.5-star Outback Pioneer Hotel. This diverse offering ensures all conference markets are accommodated. Outside the Resort’s four hotels, lies a collection of resort and community style facilities that add depth to a delegate’s overall conference experience. The Uluru Meeting Place has won two consecutive Australian Tourism Awards in the Business Events category, in recognition of its state-of-the-art facilities and range of unique dining and touring options. For more information contact: T: 02 8296 8067 E: conferences@voyages.com.au W: www.ulurumeetingplace.com.au
n r
r
R • • •
• • •
Business Franchise Australia and New Zealand 17
FE AT U R E: H ealth, Fitness & B eau t y
FE AT U R E: H ealth, Fitness & B eau t y
16 Business Franchise Australia and New Zealand
THE
el Good Fe FACTOR IN FRANCHISING
undertaken - found that nearly two-thirds (63 per cent) of the population are now classiďŹ ed as overweight or obese.
Health, fitness and beauty franchises are attractive businesses that are guaranteed to make you feel good!
Men are more likely to be overweight or obese (70 per cent) than women (56 per cent) while one quarter (25 per cent) of our children are overweight or obese.
Whether you simply want to join these booming industries for the ďŹ nancial returns or you enjoy a healthy lifestyle and keeping ďŹ t, then look no further than franchising to provide you with a multitude of exciting business opportunities. Franchising has proven to be a fantastic format for successful businesses across these growth areas. People are becoming more aware of the beneďŹ ts of maintaining a healthy lifestyle, and have the desire to take better care of themselves than ever before. The health, ďŹ tness and beauty industry covers an enormous choice of businesses, ranging from gyms to spas, to hairdressers and a wide range of beauty services including nails, hair removal, and male grooming.
HEALTH, FITNES
S & BEAUTY
Keeping in shape, being healthy and wellgroomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-conďŹ dence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of wellbeing and happiness can be just as rewarding, not to mention lucrative!
“IF YOU ALREADY LOVE TO SPEND TIME AT THE GYM, ENJOY EXERCISING AND LIVING A HEALTHY LIFESTYLE, THEN THATTHE PASSION FOR THE INDUSTRY WILL BE A GREAT BACKBONE FOR BUILDING A SUCCESSFUL BUSINESS.�
A report released by IBISWorld states Australian ďŹ tness industry revenue of $2.9 billion and estimated to reach, over the next ďŹ ve years, $3.4 billion. Australians are expected to spend:
The 2011-12 Australian Health Survey - the largest check up on the nation’s health ever
40 Business Franchise Australia and New Zealand
Many franchised gyms, in varying formats, have experienced similar success in recent years.
Improving your bottom line In recent years, franchised gyms have experienced outstanding success as people become more and more aware of the importance staying active and looking after their physical wellbeing.
Check out the figures
The number of people who are overweight in Australia continues to rise according to the Australian Bureau of Statistics.
TOR IN FRANCHISING
Two of the top three on BRW’s fast franchise 2014 list are ďŹ tness outlets with Jetts Fitness at number two, and Anytime Fitness coming in third. Indeed, ďŹ ve of the top ten are health, ďŹ tness or beauty related with the top ranking taken by beauty based franchise Laser Clinics Australia.
Added to the mix are 24 hour gyms - catered speciďŹ cally for our busy lives, single sex gyms and more - and you have a sector of franchising that has boomed across the country and the world.
Expanding waistlines
FeelFACGood
With these staggering ďŹ gures, it’s no wonder that ďŹ tness franchises have experienced rapid growth over recent times.
Feature Supplement
Every issue we produce our supplement on Franchising in which we cover Health and Beauty, Food, Retail, Automotive and so much more. Limited opportunites to showcase your Franchise with our most popular Feature Supplement Cover Story, We also offer Profiles and Focus’s to find out which industry is to be featured next check are editorial schedule in this media kit.
• about $1.7 billion on gyms and personal training;
Business Franchise Australia and New Zealand 41
SECRETS
OF Succe ssfulA FRA NCHISE BUSINESS
Advertising ON A LEV PLAYING FIELEL D Business Franchise
Australia and
New Zealand
37
A-Z DIRECTORY
Bucking Bull has built its success on a very simple recipeproviding great value ‘home cooked’ style food that people love to eat, serving nearly 3 million customers each year. Bucking Bull commands strong brand awareness, benefits from a unique positioning and is a proven business model.
s &ULLY DEVELOPED OPERATING SYSTEMS AND PROCEDURES s %XTENSIVE OPERATIONAL AND BUSINESS TRAINING As a Burger Urge Franchise Partner, you will receive: proud of our unconventional and out-of-the-box approach.
Franchises are currently available in NSW, VIC, WA, QLD, SA and TAS for motivated individuals with strong communication skills and a passion for retail. For more information visit: www.franchise.batteryworld.com.au or email: franchise@batteryworld.com.au
Bucking Bull have been perfecting their roasting and carving methods for over 15 years, and are now Australia’s largest AND MOST SUCCESSFUL CARVERY FRANCHISE 4HE BRAND IS Australian owned and operated, with nearly 40 stores across Western Australia, Queensland, New South Wales and most recently, Victoria.
s 5NIQUE lT OUT THAT IS SET UP AND READY FOR TRADE
PTY LTD
Battery World stores carry a product range of over 8,000 batteries for everything from mobile phones and laptops to vehicles and boats. With 85 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.
BUCKING BULL
s /NGOING SUPPORT FROM OUR SENIOR MANAGEMENT AND IN house creative marketing team
Count the number of batteries you rely on every day. Now, multiply it by 9,117,033* households. Whatever figure you come up with it’s a very compelling reason to join Battery World, the nationally established franchise that a growing number of Australians rely on for their everyday battery needs. HARMAN
For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email steve@ats.com.au or visit www.appliancetaggingservices.com.au
With more than 30 salons across Victoria, Western
s 5P TO lNANCE FROM !.: "ANK 3ILVERCHEF
Join the leading battery retailer in Australia! Battery World is embarking on a new era of rapid expansion and provides franchisees the chance to be your own boss but have the security of a national market leader with 18 years of stable growth behind it.
ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff).
Smooth operators wanted! Since 2002, Brazilian Butterfly have been making dreams come true for people who have the passion and drive to succeed. Brazilian Butterfly can give you all the tools and support you need to be your own boss in one of Australia’s largest and most successful beauty salon franchise groups.
BUSINESS FRANCHISE AUSTRALIA AND NEW ZEALAND A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.
Australia, Queensland and the ACT, they continue to grow because people right across Australia know and trust the professional and caring service. If you are serious about partnering in a business where you will be rewarded quickly both personally and financially, then you need to take action now! Please contact Adam Simon, CEO: (03) 9756 5700 or 0413 837 737 franchise@brazilianbutterfly.com brazilianbutterfly.com/franchise
Bucking Bull Franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management We’re on a rampage, recruiting passionate, hard-working entrepreneurs who are keen to carve up a rewarding career. For more information regarding Bucking Bull franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: franchise@buckingbull.net W: www.buckingbull.net
BURGER URGE
No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.
BATTERY WORLD AUSTRALIA
FREELEASE COPIERS
Franchise enquiries:
APPLIANCE TAGGING SERVICES
With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.
L SERVIC ES LISTING S
9D Action Cinemas provides a ‘turn-key’ business solution, fully established and ready to start trading. The total cost of the investment starts from A$175,000 for a 6 seat stand alone model. Australia: 1300 550 132 (option 4) New Zealand: +61 1300 550 132 E: franchise@9dactioncinemas.com.au See our website: www.9dactioncinemas.com.au
Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?
H OT PROFE TO PICS SSIONA
exciting 3D animated movies with surround sound, coupled with ‘active motion’ luxury chairs and dramatic effects such as rain, fog, lightning, wind, snow, touch and bubbles.
Being the latest generation in dynamic, multidimensional, visual entertainment rides, 9D Action Cinemas is suitable for both children and adults. Senses are overwhelmed with the stimulating and
BRAZILIAN BUTTERFLY AUSTRALIA
TURNING FOOD RETAIL UPSIDE DOWN‌
SIMULATOR RIDE
Visit franchise.7eleven.com.au to view more information, see which stores are available for sale and to determine whether a 7-Eleven franchise is right for you.
If you have the urge, please contact our Franchise Development Manager Camilla Roberts on 0438 791 984 or email camilla@burgerurge.com.au
9D ACTION CINEMAS Operated by just one person, 9D Action Cinemas has low overheads, is supported by an experienced franchisor and has an income guarantee to give franchisees confidence in the expected revenues. 9D Action Cinemas offers something very different from the usual juice making, lawn mowing and fast food franchises.
convenience retailing. You will be backed by our comprehensive support system. Our system gives you a complete turn-key set up including state of the art POS systems, product innovation and promotion as well as operational support.
Queensland’s fastest growing Gourmet Burger Restaurant Chain is about to turn food retail upside down!
As a 7-Eleven Franchisee you will benefit from our position as a market leader in
With a growing number of stores in prime locations throughout Queensland, Burger Urge is headed for national expansion and is looking for suitable Franchise Partners to join our growth and success.
7-Eleven is a global success story with more than 53,500 stores in 18 countries worldwide. 7-Eleven continues to grow, with an average of 6 stores opening in the world every day, and you can be part of this growth by becoming a 7-Eleven Franchisee.
The Burger Urge brand represents fast, fresh, quality gourmet burgers, which is served in a distinctively vibrant, young and urban environment. At Burger Urge, we do not follow a ‘would you like fries with that’ template. We are
7-ELEVEN
For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz
S LAWYERS
Franchising
A marvel of modern science
BODYOLOGY FRANCHISING
obesity issue in Australia and a ‘can do’ attitude.
The BodyOlogy franchise is a major breakthrough in the weight loss industry. Our model is flexible and simple. Cutting edge technology is the secret weapon, which we have global distribution rights to.
Full training is offered in Melbourne, flights and accommodation for interstate franchisees is all included.
Our franchisees will appreciate an entire industry to themselves, as there are no other competing franchise systems that get results like we do. No prior business experience is required, just a genuine passion to make a difference to our ever expanding
98 Business Franchise Australia and New Zealand JEJAK GRAPHIC
JEJAK GRAPHICS
94 Business Franchise
Australia and
New Zealand
S
MARSH & MAHER
Our numbers are limited in each state capital around Australia, so if Bodyology is for you, please contact: Gwendoline P - 0438 245 555 E - gwendoline@bodyologyfranchising.com.au W - www.bodyologyfranchising.com.au
CITY FARMERS DOGWASH
City Farmers comprises 42 specialty large format pet stores throughout Australia with many more planned, a mobile network of over 30 City Farmers Dogwash vans as well as pet insurance business and an online store.
Australia, we’ve got plenty of work to do and are always looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride. s .O EXPERIENCE NECESSARY s &ULL TRAINING SUPPORT s 3TRONG BRAND RECOGNITION s %XCLUSIVE -ARKETING :ONE s !LL INCLUSIVE START UP PACKAGE s 7ORK OUTDOORS BE YOUR OWN BOSS
Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in
For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.
Beginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of the City Farmers Group.
Business Franchise Australia and New Zealand 99
LAWYERS
A-Z & Professional Services Listings
An A-Z listing provides low-cost, consistent exposure over a 12 month period. Available in all our magazine format publications and includes a 150 word description of your business, plus your logo in full colour. This is also replicated on our website, with links to your website, for the full 12 months. Professional Services listings are available for companies such as lawyers, accountants, consultants, who service the franchise industry. A full quarter page in size and includes a 200 word description plus logo. A Professional Services listing runs for a full 12 months in both print and web formats.
What’s What on features to get you noticed
JANUARY/FEBRUARY 2016
JULY/AUGUST 2016
feature: FRANCHISES IN YOUR PRICE RANGE
feature: INVEST IN YOUR FUTURE
editorial/space: 20 NOVEMBER 2015 advertising/materials: 4 DECEMBER 2015
editorial/space: 13 MAY 2016 advertising/materials: 27 MAY 2016
MARCH/APRIL 2016
SEPTEMBER/OCTOBER 2016
feature: RETAIL
feature: SPRING CLEAN YOUR HOME & BUSINESS
editorial/space: 15 JANUARY 2016 advertising/materials: 29 JANUARY 2016
editorial/space: 15 JULY 2016 advertising/materials: 29 JULY 2016
MAY/JUNE 2016
NOVEMBER/DECEMBER 2016
feature: FOOD & BEVERAGE
feature: HEALTH, BEAUTY & FITNESS
editorial/space: 18 MARCH 2016
editorial/space: 16 SEPTEMBER 2016
advertising/materials: 1 APRIL 2016
advertising/materials: 30 SEPTEMBER 2016
What’s What on our industry experts
PROFESSOR LORELLE FRAZER Professor Lorelle Frazer is Director of the Asia-Pacific Centre for Franchising Excellence at Griffith University, and has been actively involved in franchising research and sectoral policy initiatives for more than 15 years. Lorelle is one of the world’s leading franchising researchers and co-author of the Franchising Australia surveys. She also lectures in franchising and is a member of the ACCC Franchising Consultative Panel. Her research is used to drive positive policy reform. The first person in Australia to complete a PhD in franchising, Lorelle also mentors franchising PhD candidates.
DR MICHAEL SCHAPER Dr Michael Schaper is Deputy Chair of the Australian Competition and Consumer Commission— the agency responsible for enforcing the Franchising Code of Conduct and educating franchising participants about their rights and obligations. Dr Schaper is an Adjunct Professor with Curtin University in Western Australia, and chairs the advisory board of Griffith University’s Asia-Pacific Centre for Franchising Excellence. He is a previous president of the Small Enterprise Association of Australia & New Zealand, and has extensive experience in the area of small business. His previous roles include Small Business Commissioner for the ACT and Dean of Murdoch University Business School.
ROBERT TOTH Robert Toth is a Partner of Marsh & Maher Lawyers, with over 25 years of experience in Franchise law. He is an Accredited Business Law Specialist with expertise in franchising, licensing and distribution and franchise dispute resolution (acting for both international franchisors and franchisees). Robert has written numerous articles in various publications including The Australian Financial Review, The Australian and New Zealand Business Franchise Guide, Business Franchise and Asia Franchise & Business Opportunities magazines. Robert holds numerous memberships including the FCA, Franchise Association of New Zealand (FANZ) International Franchise Lawyers Association (IFLA) and the US Commercial Service.
JASON GEHRKE Jason Gehrke is the Director of the Franchise Advisory Centre and has been involved in franchising for 20 years at franchisee, franchisor and advisor level. He advises both potential and existing franchisors and franchisees, and conducts franchise education programs throughout Australia, and publishes Franchise News & Events, a fortnightly email news bulletin on franchising issues and trends.
ROD YOUNG Rod Young, founder and Chairman of DC Strategy, is considered one of the world’s leading franchise consultants with over 30 years’ at the forefront of franchising, licensing, business development and franchise education in Australia, Europe, China, South East Asia, India and the United States. Director or Chairman on the Boards of many national and international franchise networks, Rod has developed the Franchise Knowledge Series and is a Program Director and keynote speaker at Franchise India and is on the Board of Governors of the ASEAN Franchise Association.
tania allen Tania Allen brings a wealth of experience and knowledge to every business owner and individual she coaches, trains and supports. Tania founded Vision Alliance in 1999 with a vision to inspire, to empower and to make a difference to the lives of business owners and individuals worldwide! Tania is a sought after as a coach, consultant, speaker and trainer. She holds many qualifications across a broad spectrum including franchising, business, marketing and NLP.
LABRINA TSEKOURAS Labrina Tsekouras is the Westpac Senior Business Development Manager for Victoria and Tasmania and specialises in the franchising sector. Westpac has supported the franchise sector in Australia for over 20 years. The growth of a specific franchise system is supported by providing streamlined processes for lending, as well as access to other lending transactional solutions. The bank also has a national network of franchise specialist business bankers who are able to deal with specific day to day needs of the franchise customer.
FRANCHISE COUNCIL OF AUSTRALIA The Franchise Council of Australia Limited (FCA) is the peak body for the $144 billion franchise sector in Australia, representing franchisors, franchisees, service providers and advisors to the sector. The FCA assists all stakeholders in Australian franchising in a variety of ways to ensure the sector is a vibrant place to do business. The FCA is a nationally incorporated not-for-profit association. Membership is voluntary and is open to any individual or organisation involved in the franchising sector, including franchisees, franchisors, lawyers, accountants, banks, consultants, academics, publishers and many more.
What’s What on our magazine
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publisher: Colin Bradbury colin@cgbpublishing.com Editor: Joanne Tuffy editor@cgbpublishing.com.au | 03 9787 8077 sales director: Vikki Bradbury vikki@cgbpublishing.com
T H E
AU STR ALI A
M A G A Z I N E
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TENTIAL FRANCHISEES AND FRANCHISORS IN 2016
SUPPLIER FORUM
CGB Publishing, the biggest publi sher of franchisin globally offers solut g magazines ion based media and valuable, timel For over 30 years y content. , our successfully driven publication themselves as a globa s have proven l brand and indus try leader for reade rs across the USA, Canada, Australia, New Zeala nd and the UK.
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