Business Franchise AUS & NZ May/Jun 2010 by CGB Publishing

T he

maga z ine

for

franchisees

SPECIAL $7.95 AUD (INC. GST) VOL 04 ISSUE 04 may / june 2010

$4.95

AUS TR ALIA

50 franchises you can AFFORD Be the

1st

Franchisee in a new system

15 QUESTIONS to ASK before you buy

MASTERCARE Not JUST cleaners

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

612

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway courier franchise can help you take control of your future. As a market leader in the provision of nationwide courier services, Fastwayâ&#x20AC;&#x2122;s award winning franchisees enjoy low start up costs, a guaranteed income package, no weekend work and unparalleled business support.

www.fastway.com.au

So, if youâ&#x20AC;&#x2122;re ready for a positive change, contact your local Fastway franchise today on 1300 FASTWAY.

Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.

30 On the Cover 11 Cover Story

Mastercare: The Right Team is Everything

38 Know What to Ask. Questions for Existing Franchisees

Janine Allis, Boost Juice

Someone Has to Go First! Taking the Plunge and Being the First Franchisee for a New System Phil Blain, Business Development Company

63 Feature: If the Price is Right! 50 Franchises You Can Afford

Franchises in Focus

30 Body Boost

Contents

may / june 2010 Expert Advice 12 How Much do You Need? Rod Nuttall, CBA 22 Extraordinary Times in Franchising Steve Wright, Franchise Council of Australia (FCA) 44 Do You Know That You Do Not Know! The Importance of Lifelong Learning Richard Evans, Conroy Llewellyn & Evans 50 Cashflow Management Tips Darryn McAuliffe, NAB 54 It’s About Commitment Kevin Bugeja, Franchise Selection 72 Big Business Big Responsibilities, Small Business Big Responsibilities John Sier, Mason Sier Turnbull

Profiled Franchises

80 How Changes to the Franchise Code will Affect New Franchisees Alan Branch, Donaldson Walsh Lawyers

16 ibalance Business Institute

88 A Day in The Life Of: A Brazilian Butterfly Franchisee Andrew Kelly, Franchise Careers

18 RP Vending

94 Maximising Your Potential . . . Continuing the Journey Tania Allen, Vision Alliance

26 Nanotek by ecowash mobile

98 Training & Government Funding Available to Franchisees Ryan Trainor, Franklyn Scholar 102 The Consultant’s Role in Franchising Peter Buckingham, Spectrum Analysis

20 Cafe2U 28 Commercial Food Machinery 42 All Safe 48 Snap-on Tools 52 United Petroleum 56 Ecosmart Hot Water

106 Franchising Expo 2010

58 Aussie Pet Mobile

110 Tax Time’s Coming: How to make sure your ‘end of year’ goes smoothly Australian Tax Office

70 Cupa Nutz

116 Book Reviews

In every Issue 06 Franchise News

14 Aussie Farmers Direct

34 60 119 120 122

Announcements from the industry

74 Theobroma Chocolate Lounge 76 Dubli 78 Carmen Steffens 82 Salsas Fresh Mex Grill 84 Rent The Roo 86 Muzz Buzz

Chooks fresh & tasty

Franchisee in Action

90 Action Cash Loans

Franchisor Profile

92 Pack & Send

Regal Mattresses

Professional Services Listings Franchise Listings A-Z Directory

96 Home Ice Cream 100 Trios 104 B&S Sharpening

Franchise BUSINESS

AUSTRALIA AND NEW ZEALAND

BUSINESS FRANCHISE VOLUME 4 ISSUE 4 may / june 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au

From the

Editor

elcome to another fantastic issue of Business Franchise Australia and we hope our regular readers love our slick, new look as much as we do.

EDITOR: Louise Mitchell louise@cgbpublishing.com.au

Having recently attended my first Franchising Expo at the Darling Harbour convention centre in Sydney, I must say I was blown away by the eager crowds of potential franchisees and the excitement and positive energy generated by the many franchisors. (see pages 106 and 108).

SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au

The Business Franchise magazine stall was kept very busy over the whole three days, and we actually ran out of all stock of our magazines, Franchise Directories and Franchise Guide books. They were selling like the proverbial hot cakes!

SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au

Following the success of the Expo, the first one for 2010, the general consensus by most people in the industry, is that franchising in Australia is definitely entering an exciting growth phase. The next Expo, to be held this month in Perth, (May 15-16) is expected to be equally as successful, given the amount of top franchise systems based in the west, and also the number of east coast systems who are actively trying to expand into the lucrative West Australian market. Our feature in this issue is called ‘If The Price Is Right’ and we list 50 franchise systems, (ten franchises in five price ranges) selected by the staff here at Business Franchise magazine. Expert financial advice from Commonwealth (Page 12) and NAB (Page 50) bankers is also provided to make sure you actually can afford the chosen systems. There is also legal advice from top lawyers including a comprehensive run-down on how recent changes to the Franchising Code could affect new franchisees (Page 80). If you’re thinking of buying into a brand new franchise system, then Phil Blain’s article (Page 40) ‘Someone Has To Go First’ is definitely worth the read.

DESIGN: Jejak Graphics (03) 5189 1367

Once again, Boost Juice founder Janine Allis kindly shares her franchising wisdom (Page 38) – this issue she reveals the 15 most important questions you must ask existing franchisees when doing your due diligence.

COVER IMAGE: Mastercare

As always, many more articles from industry experts are featured throughout the magazine to help equip our readers with all the advice and information they require as they progress on their journey towards becoming a franchise business owner.

TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

Louise Mitchell Editor

“Successful franchisees will tell you that owning your own business can be one of the most rewarding experiences that you will ever have. The honest ones will also tell you it has been on the hardest things they have ever done.” John Sier Principal, Mason Sier Turnbull Lawyers. The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchise Specialists Franchise Opportunities

NE WS

Franchise NEWS Mother’s Day Gift from Curves

One

Free Week

Free One Week Membership* from Curves Australia for you and a friend. Business Franchise Mothers Day Gift_ Event: ________________________

________________________________ Date:

______________ May 2010

Visit curves.com.au or call 1-300-Curves for more information.

Curves is offering female Business Franchise magazine readers a one week free membership, for two, as a special gift for Mother’s Day. The world’s largest fitness franchise is also offering free diet classes which are based on a new, groundbreaking study that spells the end of traditional dieting. With over 10,200 locations in 80 countries,and more than 4 million female members, Curves is the world’s largest fitness franchise. There are 400 Curves clubs in Australia. The study proves that deprivation and calorie counting doesn’t work and that the way to keep off kilos is to manage metabolism. Curves now wants to teach Australian women how to eat their way to a better shape.

*Free week may be redeemed on first visit or exchanged for a special membership discount. Not valid with any other offer. Valid only at participating location. New members only. © 2010 Curves International, Inc.

For more information, call 1-300 Curves or visit www.curves.com.au.

new look for TRIOS Trios franchisees are looking forward to store refurbishments as an exciting new marketing strategy for 2010 is put in place. Trios Group Director Sam Elia had announced that following extensive customer research over the past six months, brand positioning would be a major focus of the group, as would store network growth. Mr Elia said Trios would be aiming to introduce a further 12 stores to the domestic market over the next year, focussing on

Queensland and Western Australia, while continuing its overseas expansion. “We have conducted an enormous amount of research and development to understand our market and to successfully cater for them,” Mr Elia said. “We want to be the ‘people’s brand’. “Our customers are telling us that they want fast, casual dining, catering for the after-5 market and providing value-packed meals that are bursting with flavour.

“This is exactly what we’ll provide our customers. Ultimately, we want the customers who love great wraps to aspire to be a Trios franchisee,” Mr Elia said.

Eagle Boys, Australia’s second largest pizza maker, has recently unwrapped 31 new menu items, including a 92.7% fat free Lighter Choices range with five gourmet pizzas, five premium pizzas, five kids meals, five new side dishes, three new desserts, a gluten-friendly pizza base, and new drinks range. This makes Eagle Boys Pizza the largest Australian pizza company to offer a range of full-size pizzas which are at least 92.7% fat-free and designed for pizza lovers who crave full flavour without the fat.

new food flavours than they were a year ago.

Eagle Boys lose the fat

Eagle Boys CEO Todd Clayton said the menu reflected research showing that about a third of people were more interested in trying

“Having been exposed to a great range of cuisines, the Australian pizza palate can be described as true blue multi-cultural. As a nation, we have taken different tastes, ingredients and dishes from across the world, interpreted them and now enjoy them in our daily lives. Another key food trend which has shaped our new menu is the need for our food to be more than just fuel, but an opportunity to share time with friends and family. As Australians, we’re also looking for everyday indulgences with premium tastes and textures,” he said.

New Diploma in Franchising course launched Melbourne’s William Angliss Institute has recently launched a Diploma of Franchising course which was developed in response to the growing number of opportunities for potential franchisees.

;gVcX]^h^c\

This course will offer enterprising individuals an opportunity to learn all that is required to become a franchisee, and run their own business and involves two on-site workshops with an array of franchising industry experts at the Institute’s La Trobe Street campus. Outside of these two day sessions students will complete their education flexibly online. Assessments will be posted via the website and participants will have online access to their teachers and classmates through interactive discussion and activities for the duration of the course. Students will learn from industry gurus such as Glenn Hindson from Nando’s, Peter Fiasco from Quest Apartments and Katherine Sampson, founder of Healthy Habits. By the end of their studies, graduates will gain a nationally recognised qualification along with the necessary skills and knowledge to operate a successful franchise in a wide variety of different industries. To find out more visit www.angliss.edu.au or call the Information Centre on (03) 9606 2111.

Telcoinabox signs $100 million Telstra deal Telecommunications wholesaler and franchisor, Telcoinabox has recently signed a $100 million deal with Telstra Wholesale to supply fixed wire services, GSM mobile and DSL services to Telcoinabox’s expanding service provider network.

make business easy for us which is why we are in a position to rationalise our DSL offer while continuing to achieve excellent growth,” CEO, Paul Line, says.

for a further 15 months and will generate an additional $60 million in landline, mobile and data business for Telcoinabox in addition to the existing $40 million per annum business.

Under this new, two year deal, Telcoinabox will re-package its DSL product and offer three core speeds – 1.5Mbps, 8Mbps and 20Mbps and will upgrade most of their existing customers from lower speeds at no extra cost.

“The cost-savings achieved are significant and our business model is built around passing these cost savings directly on to our service providers who then pass them on to their customers. This way our customers continue to have a competitive advantage in the reseller market.”

“Telstra Wholesale continues to help

The contract extends the existing contract

Telcoinabox was formed in 2002, five years after the Australian telecommunications market was deregulated. Its founders recognised a gap in the market for telco services designed specifically for small and medium businesses, and rather than delivering theses services directly to end users, opted for a franchise model.

NE WS

Franchise NEWS Cafe2U welcomes 100th Franchisee coffee franchise. The owner of the new Cromer and Dee Why territories didn’t expect his new business venture to mark a major highlight within the Australian-born international company. “I didn’t realise I had purchased the 100th franchise until training commenced. It is quite an achievement,” he said. Cafe2U founder Andy Simpkin said Michael’s accomplishment symbolised a significant milestone for the franchise as a whole. Dee Why local Michael Dolahenty has unwittingly become part of a huge milestone for the world’s biggest mobile

“This is a triumphant time within the company. 100 Australian franchises has a nice ring to it and we are very happy for Michael.”

Cafe2U is now the largest mobile coffee franchise in the world, recently reaching the milestone of 100 franchises in Australia with a further 50 throughout the UK including Scotland, England, the Channel Islands and Northern Ireland. The brand is now set to launch in the US and NZ, and has attracted a wide interest from the Middle Eastern and Asian markets. The franchise continues to experience phenomenal growth at around 40 per cent for each of the past four years. To find out more about Cafe2U, visit www.cafe2u.com.au

$30,000 saving to help ex-defence find success in franchising EACH year on average almost 10 per cent of Australian Defence Force (ADF) personnel leave, many of whom seek to build a civilian career or start their own business. PoolWerx CEO John O’Brien said the franchise industry stood to benefit from this and PoolWerx was offering $30,000 off the current franchise fee to encourage more people to join the $130 billion franchising industry in Australia. “We’ve seen that ex-military personnel’s backgrounds and training provide a solid skill base which enables them to run their own businesses successfully and they thrive in the structured support a franchise business model provides.” The established structures and support

systems were what attracted Warren Williams to a PoolWerx franchise. Being an Army ammunition technician for 25 years was a specialised occupation but he discovered he had many transferrable skills. “I found my organisational skills and people management helped, plus you bring with you integrity and loyalty,” he said. PoolWerx is a mobile pool and spa services company with 263 active franchise territories and retail stores across Australia. PoolWerx has experienced consistent double-figure revenue growth, securing the franchise its seventh consecutive listing as one of the country’s fastest growing businesses in the 2010 BRW “Fast Franchises” ranking.

Events to help plan your franchise learning and development

The Franchise Advisory Centre is running a national series of workshops and seminars during June and July, designed to provide the basics every potential and start-up franchisor and franchisee should know.

has had 18 years experience in franchising and has worked at franchisee, franchisor and advisor level.

The Franchise Advisory Centre is a Brisbane based consultancy firm that advises both franchisors and franchisees on pre-entry considerations, as well as on sector best practice across a range of franchising issues.

Brisbane – May 12. Sydney – May 18. Melbourne – May 20.

The seminars are run by the Franchise Advisory Centre’s director, Jason Gehrke, who

For more details visit the Franchise Advisory Centre’s website www.franchiseadvice.com.au

Introduction to Franchising: (1 day seminar, 9am-5pm)

(See website for locations and additional dates for later in the year including sessions in Perth and Adelaide during July and August)

‘Mumtrepreneurs’ beat the daily grind with flexible franchise Finding a job or business opportunity which fits-in with family can be a challenge for many women, but a group of South Australian ‘mumtrepreneurs’ have found a way - with an innovative franchise. Founded by Stephen Spitz and Paul Crabtree in 2003, Xpresso Delight, works by franchisees installing Swiss made espresso coffee machines into businesses free of charge, with clients simply charged a flat rate per cup. Adelaide mum-to-be Nazarie Surquia took on the Xpresso Delight business in September 2009 after years working in a supermarket. “I used to work 12 hour days, 7 days per week,” she said. “I wasn’t able to have much of a life or any time with my partner or friends.” “These days I work 20 hours per week visiting clients and looking after my machines, which is great as I can spend the rest of my time on things like getting our house ready for the new arrival.” Trevor Spurr, Xpresso Delight SA Master Franchisee, said the franchise had strong appeal for mothers because of its flexibility. “Because our coffee systems only require a weekly restock and service our franchisees are able to visit clients when it suits them, meaning they can literally work around family commitments, he said.” “All SA Xpresso Delight franchisees are either mothers or mums-to-be.”

NightOwl lands in city hotspots Australian owned and operated NightOwl 24 hour convenience stores have recently opened two new stores in the city hotspots of Melbourne and Brisbane. The NightOwl business franchise network, which has expanded to 60 convenience chain stores in Queensland, NSW and Victoria, is a newcomer to the competitive inner-city Melbourne market, having previously just one Victorian store in coastal Mornington. The new Chapel Street 24 hour convenience store follows NightOwl’s success in the Sunshine State, which saw the franchise’s 59th store recently open in George Street Brisbane. . Joel Douglas, NightOwl Franchise Sales and Development Manager, said he is excited to be opening a NightOwl store in such a dynamic, thriving market. “NightOwl aims to build upon our success in the Queensland market and present Melbournians with NightOwl’s point of difference,” he said. “We offer a unique convenience shopping experience that focuses on exceptional customer service coupled with an extensive range of convenience and top-up products for people on the go. “We are confident our business model will suit the inner-city of Melbourne perfectly.” NightOwl and its franchisees operate 60 stores across Australia, employing more than 500 casual and full-time staff. The first NightOwl Convenience store was opened in 1975 and the business was then franchised in 1986.

Start a new chapter with Angus & Robertson

GA NIN OW E TOR KS BOO If you’re planning on starting a business, then consider becoming an Angus & Robertson Franchise Partner. Since first opening back in 1886, we’ve become Australia’s largest bookseller with over 170 stores nationwide. So if you’re ready to start an exciting new story, start it with Angus & Robertson. A brand you can trust.

Contact the Franchise Department on (03) 9285 3400 or via email at franchise@angusrobertson.com.au For more details visit www.angusrobertson.com.au/franchising

COVER S TORY

THE RIGHT TEAM is everything Mastercare offers the support you need to achieve real business success. “Nobody gets very far in business without plenty of support along the way,” says Colin Walker, Managing Director of Mastercare Franchising. “I don’t care if someone’s just starting out or they’re the CEO of a major corporation; if anyone says to me they don’t need a helping hand, I simply don’t believe them.” Mastercare Franchising is the commercial cleaning arm of property services leader Mastercare Property Services. “We started offering franchises in mid-2009 and we’ve been doing incredibly well,” says Colin. “I think that’s because everything about Mastercare Franchising is geared towards support. You’ll see it in our branding, of course, but it’s not enough to deliver empty promises. Our franchisees see support where it counts; in their day-to-day relationship with our company, in the helpful attitude of our team, and in our willingness to answer any and all questions they may have.” Clearly, Colin is on a mission to be heard, but actions speak louder than words, as many a franchisee knows. Is he all talk? “Absolutely not!” says Colin. “Our franchisees are part of a team and we have a number of initiatives in place to make sure they know it. For a start, we publish a regular newsletter to keep everyone connected and informed

about happenings in the franchising and commercial cleaning sectors. More than that, we focus on comprehensive training. After all, you can’t make a go of a business if you don’t know exactly what you’re doing from the outset.”

Comprehensive training Mastercare’s training includes full induction and site-specific training, as well as manuals and a structured training program containing an impressive 36 modules in four categories. “The cleaning business isn’t difficult,” says Colin. “Most of us know how to do it, but our franchisees still need comprehensive training. There are any number of specifics they have to know about, like the best chemicals to use, how to handle and store materials, how to get recycling right, the list goes on. We’re totally committed to ensuring they know the ins-and-outs of their business. We’re also committed to educating people about Occupational Health & Safety. People need to feel safe, so we teach them how to lift and carry properly, and to be aware of potential risk. As a matter of fact, we just achieved triple certification in OH&S, Quality Assurance and Environmental Management. In our industry, that’s a very big deal, and I’m positive our training went a long way towards helping us gain the accreditation.

Not ‘just cleaners’ “We also never make the mistake of thinking that our franchisees are ‘just cleaners;’ they’re business people, first and foremost. They’re running a commercial cleaning operation, with sites and clients to manage, and they need to know they can access advice and information regarding the best business practices, administration, problem-resolution techniques and so on. Our franchisees know they can come straight to me with their questions, and they won’t be fobbed off onto someone else. I don’t agree with leaving people in the lurch. It’s a point of pride,” says Colin. “In the long run, offering reliable back-up and support to our franchisees pays dividends, and those dividends work both ways. We can be confident that Mastercare’s name will continue to be a benchmark for great cleaning outcomes, while our franchisees can be sure they’ve got people to go to when they need help. It’s like we always say, when you’re with Mastercare you’re in business for yourself, not by yourself.” v For more information on becoming a Mastercare franchisee, call 1300 663 843 or visit www.mastercare.com.au

FINANCIAL ADVICE

HOW MUCH DO YOU NEED?

Rod Nuttall, National Executive Manager of Franchising, CBA

Thinking about buying a franchise? Then make sure you do your sums before you buy — otherwise you could find yourself getting caught out by the hidden costs.

e all know that one of the most common reasons new businesses fail is because they run out of cash. The start-up phase can stretch your financial resources to the limit, with expenses mounting up while sales are just starting to take off. Of course, buying into a strong franchise can give you a head start. With established products, a recognised brand and tested business processes, you may enjoy better cash flow, sooner, than you would starting a business from scratch. But you’re likely to need significant financial resources behind you. And unfortunately almost everyone underestimates the amount of capital they’ll need. The key is advanced due diligence. You need to thoroughly understand all the costs, then analyse your capital requirements in detail. Remember, the best time to secure finance is before you buy, when you have money behind you, rather than when you’re under cash flow pressure. So here are seven simple steps you can take to avoid getting caught out.

Step 1. Check the disclosure document

Your franchisor is legally required to give you a detailed disclosure document before you buy. The Franchising Code of Conduct sets out what it must contain, including background information on the owners of the franchise, details of existing franchisees, and — most importantly for our purposes — financial projections with details of payments and costs.

Step 2. Talk to the franchisor Don’t just rely on the disclosure document. It’s also worth talking to the franchisor and asking them for their estimates. They may be able to highlight costs — and cost savings — that you might otherwise have missed.

Step 3. Meet other franchisees Contact other franchisees and ask them about their experiences. If possible, make sure you talk to past franchisees as well as current ones. Ask them what costs they face in their business, especially unexpected or hidden costs. Also ask them about their cash flow, especially seasonal variations that might see you running out of cash at some point during the year.

Step 4. Check for hidden costs Armed with the disclosure document and the knowledge you’ve gained from talking to the

franchisor and franchisees, you’re now in a good position to hunt for hidden costs. Here are some you might not have thought of:

• Council permits • State government licence fees • Stamp duty • Staff hiring costs • Telecommunications costs, including internet set up

• Legal and accounting fees • Banking set up charges. Step 5. Do your valuation Naturally, your largest cost is going to be the cost of buying the franchise. Now is the time to do your own valuation to see if it’s worth the asking price. In consultation with your accountant, go over the financial information for your franchise and the system as a whole. Carefully check the assumptions underlying the financial projections for your territory, and then use them to come up with a valuation. There are several valuation methods to choose from. Here are some of the most common:

“Remember, the best time to secure finance is before you buy, when you have money behind you, rather than when you’re under cash flow pressure.”

Capitalised future earnings. This method starts by calculating the return you want to earn, then working backwards to calculate the maximum price you should pay to achieve it, based on the business’ rate of return on investment (ROI). Earnings multiple. If you invest in shares, you might already be familiar with this method, since it’s often used to assess the value of listed companies. But it can be used to value established, unlisted businesses. With this method, you simply multiply the business’s earnings before interest and tax (EBIT) by a multiple you select. For example, you might value a business at twice its annual earnings — so a business with an EBIT of $200,000 might be valued at $400,000. Different industries tend to trade on different multiples, depending on the amount of transferable goodwill they tend to carry. Asset valuation. This approach determines the value of a business by adding up the value of its assets and subtracting liabilities. It tells you what the business would be worth if it were closed down today and its assets sold off, but it doesn’t take into account the ability of those assets to generate revenue in the future. For that reason, it may understate the true value of the business. Comparable sales. Whatever other valuation method you use, you should of course also look at prices for recent sales of similar franchises. Like buying a house, it makes sense to know what is happening in the market in which you’re interested. Speak to a few business brokers and gauge their feeling about the business’s value. They might know what similar operations are selling for and how the market is placed at that particular time. Check business-forsale listings in relevant industry magazines, newspapers or websites.

Step 6. Do a cash-flow forecast As well as the capital costs of buying the business, you’re going to need some working capital — the cash in the bank that keeps your business running from day to day. But how much will you need? Remember, seasonal variations can see your cash flow ebb and flow throughout the year, so it’s essential to have cash in the bank when business is slow. The answer is to do a detailed cash-flow forecast, based on the information you’ve gathered so far. Then you can create a cash flow safety net, such as an overdraft, for those times when cash is hard to come by.

Step 7. Arrange finance Now you’ve done your due diligence, you’re ready to forecast your capital needs and arrange finance to match. Your business banker can help you select the right financing option for each purpose, reducing your overall cost of capital.

finance for vehicles and equipment, and an overdraft or line of credit for a short-term safety net where you only pay for what you use. In each case, the key is to match the life of a loan to the life of the asset you’re buying. That way, the asset has the opportunity to pay for itself as it produces income over time. v Rod Nuttall is the National Executive Manager of Commonwealth Bank’s Franchising division, a specialist team of business bankers dedicated to providing tailored financial solutions to both franchisees and franchisors around the country. Applications for finance are subject to the Bank’s normal credit approval. Full terms and conditions will be included in our offer of finance. Fees and charges are payable. Commonwealth Bank of Australia ABN 48 123 123 124.

For example, you might use a long-term business loan to buy your franchise, asset

The top five Five things to look for when choosing a franchise: A proven brand. While it doesn’t have to be a household name, the brand should be well-defined and clearly differentiated from its competitors, with a reputation for superior products and service. Powerful systems. After the products and the name, it’s the business systems you’re paying for. They should be comprehensive, robust and thoroughly documented. A great location. Location is absolutely crucial. No matter how strong the franchise system, if your territory is unsuitable, your chances of success are hugely reduced. Training. The best franchises will support you with thorough training, both before you open and during the life of your agreement. Head office support. A good head office can help with everything from OH&S and worker’s comp to cheap procurement from bulk suppliers. Long after your initial training is complete, they should be there with ongoing support and group advertising.

profile: aussie farmers direct

Grow with Aussie Farmers – Do it for yourself and your country!

Aussie Aussie Aussie – Oi Oi Oi! Top-ranking franchise, Aussie Farmers Direct, is a 100 per cent Australian owned company that supports our farmers.

ussie Farmers Direct franchisees not only get a great return on their investment, they also gain the satisfaction that they are helping our primary producers drive the Australian economy forward. The company, which rejuvenated the ‘milkman’ concept by providing a fresh home delivery service. Aussie Farmers Direct have developed a successful franchise model that provides full back end management and support with exclusive areas of operation to each franchisee. The company was recently ranked No.1 in the BRW Fast Franchises 2010 list. The ranking is based on its average growth over three years, which was almost 400 per cent. In the past 12 months, Aussie Farmers Direct has defied the downturn trend and achieved this momentous growth and success and also won the BRW Fast 100 2009 ranking, 3rd in the BRW Fast Starters 2009 and winning the Smart Company Awards Fastest Franchise. With 158 franchises, Aussie Farmers Direct currently covers metropolitan Melbourne, Sydney, Perth, Brisbane and Canberra plus regional areas including Geelong, Ballarat and Wollongong, with plans for further national expansion. The franchise model is designed for optimum efficiency and supports franchisees with an established business that includes an exclusive territory and initial guaranteed customer base. Full back end management and support includes customer management, billing, payments, new product development and product procurement. The fast paced growth and sustainable

success of Aussie Farmers Direct can be attributed to factors including support for the Australian farmer from consumers and a unique and thriving franchise model. Chief Executive Officer Braeden Lord says this it is only the beginning. “We are ecstatic with the development of the company to date. “Being awarded the No. 1 ranking company in Australia within the franchise sector is a testament to our team of franchisees and staff. “The awards and growth pays tribute to the people that have made Aussie Farmers Direct what it is today – from the ground up. “Demand for local fresh produce coupled with the set up of a business that distinguishes itself with the support provided to all franchisees has seen the company deliver outstanding results. “The uncompromising commitment from our loyal customers to supporting local producers and the Australian Farmer will see us grow for many years to come. “The future looks very bright with further national expansion on the horizon,” said Braeden. Aussie Farmers Direct is a young and dynamic company which has consistently produced outstanding performances since its inception less than five years ago. The company originally started out in Melbourne’s south east with some 30 customers and now delivers to over 70,000 every week. Consumers seeking 100 per cent Australian products have been a major contributor and the company has succeeded by continuously developing and delivering on their brand promise to bring fresh, high quality products

and a flexible and convenient service. Aussie Farmers Directs range of fresh goods includes milk, bread, bagels, pasta, eggs, cheese, bacon, butter, coffee, spring water, tortillas, orange, apple juice and seasonal items including hot cross buns. Aussie Farmers Direct also delivers the freshest fruit and vegetables, meat, chicken and now seafood. To ensure freshness, milk, bread and meat item deliveries are placed into cooler bags, left out on the doorstep by customers before 7am , whilst fruit and vegetables are delivered in the afternoons. Bringing the ‘milkman’ back has never been so fast or successful. If you have a good work ethic, great people skills and a desire to run your own successful community based business whilst at the same time supporting Australian farmers, you may be an ideal Aussie Farmers Direct franchisee. v For franchise enquiries phone Paul Walshe, on (03) 9015 9138 or email PaulWalshe@aussiefarmers.com.au

We’re the business that’s going places.

This week alone our network of Aussie Farmers Direct milkmen will deliver to over 70,000 homes across Sydney, Canberra, Brisbane, Perth and Melbourne. With our unique, fresh, 100% Australian milk, bread, farm fresh meat and fruit & veggies, it’s no wonder our franchise is growing at a rate that’s turning heads - ranked 1st in the BRW Fast 100, 2009. And we’re just getting started!

You too can share in the success. Our franchises offer exclusive territory, flexible hours and great income potential - not to mention the satisfaction of being an important part of your local community. To find out how to join the team that’s really going places, call Paul Walshe on (03) 9015 9138 or email paulwalshe@aussiefarmers.com.au

profile: ibalance business instit u te

Go fishing

while your business works T

he ultimate satisfaction of balancing your business and personal life to suit your health, wealth and happiness goals, is possible for individuals who fit the ibalance franchisee profile.

purposely stopped marketing, so we could test the model, to make sure it works. And it did, so now we are actively marketing again to invite new franchisees to take the opportunity,” Lloyd said.

Lloyd Richardson, founder of ibalance business institute, a qualified CPA with more than 20 years of industry experience, believes he has developed the ideal business model to help people realise their dreams.

Lloyd says franchisees need to have the right mix of experience and personal qualities to be an ibalance Business Institute franchisee.

His model is simple: to partner his franchisees, who are trained by ibalance to be successful business consultants, with accountants who need help to meet the growing needs and demands of their business clients. “Research shows that 85 per cent of business owners contact their accountant first for business development help. Many accountants just do tax and simply cannot cope with the demands of assisting businesses to grow. Our franchisees work with the accounting firm to market that business.” Franchisees work directly within the accounting industry offering them the world’s best business development solution that gives a win-win result. The system provides the franchisee with a continuous supply of ‘warm leads’ with the security of a regular monthly income. Lloyd began to franchise ibalance Business Institute around 18 months ago. “We took on two franchisees, and then

“Ideal franchisees are ex business owners and managers, business and corporate professionals who are looking to ‘get out of the rat race’. “I get paid on performance, so if my franchisees don’t make any money, I don’t make any money. They’ve got to have the right attitude, and I’ll accept the right person front up,” Lloyd said. “I have a guarantee that you’ll make your money back in the first 12 months. One of the key issues here is that there are no monthly marketing fees,” Lloyd said. Like Lloyd, franchisees can work ‘from home’ and can spend time fishing whilst their business works! “The ibalance Business Institute has over 500 online tools, videos and templates and structured business development programs that means you ‘make money while you are sleeping’. Franchisees can choose between working one on one, in groups or directly online,” Lloyd said.

Lloyds says the work is extremely rewarding because you’re helping others break free from the rat race of owning/running a business. “You’re not only escaping the pain of a 9-5 ‘slave job’ you may have yourself, but you’re also helping others to do the same.” All training and mentoring is managed either by online or face to face. There is no ‘boot camp’. Training is as simple as watching a DVD or completing online modules which are available 24/7. “That doesn’t mean you are left to work it out yourself. You will be allocated an ibalance experienced mentor who will take you through ibalance systems step by step and I personally will provide ‘on the road’ training,” Lloyd said. v For further information contact Lloyd Richardson on 1300 422 526 or visit www.ibalance.com.au

Balancing your business and personal life (go fishing while your business works)

BENEFITS t :FBSMZ SFDVSSJOH JODPNF )JHI CVTJOFTT WBMVBUJPO t )PNF CBTFE t NPOUI NPOFZ CBDL HVBSBOUFF PG UIF *OJUJBM Franchise fee t 6TJOH (PWFSONFOU HSBOUT UP JODSFBTF ZPVS DBTI flow t 8PSLJOH XJUI "DDPVOUBOUT mOBODJBM QMBOOFST and SMEâ&#x20AC;&#x2122;s t #PVUJRVF CVTJOFTT DPOTVMUJOH t %FTJHOFE CZ B 'FMMPX $FSUJmFE 1SBDUJDJOH "DDPVOUBOU FTUBCMJTIFE JO

t /P NBSLFUJOH GFFT t 1FSGPSNBODF CBTFE GSBODIJTF GFFT t 0XO NPOFZ NBLJOH CVTJOFTT EFWFMPQNFOU NBSLFUJOH XFCTJUF t %FmOFE UFSSJUPSJFT t "DDPVOUBOUT XBJUJOH UP CF TFSWJDFE

For further information on building a dream business call:

t /FX GSBODIJTF CVU BXBSE XJOOJOH CVTJOFTT NPEFM

1300 ibalance (422 526)

t 1BSU UJNF UP GVMM UJNF t 0OMJOF BDDPVOUJOH JOWPJDJOH $MJFOU 3FMBUJPOTIJQ Management software t 0OMJOF PQFSBUJPO NBOVBM WJEFPT UPPMT BOE UFNQMBUFT t 5SBJOFE CZ UIF GPVOEFS t 'SBODIJTF IJFSBSDIZ TZTUFN t *OJUJBM 'SBODIJTF 'FFT QMVT (45

Email: lloyd@ibalance.com.au or visit

www.ibalancebusinessinstitute.com

profile: rp Vending

a sweet

Business Opportunity Want to spend more time with your family and doing the things you love? RP Vending offers you the best lifestyle opportunity in Australia.

P Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending machine more than a decade ago. RP’s complete range of machines are at the cutting edge of technology. All machines are designed for individual needs and they offer a unique solution for customers, making them great machines for corporate locations. Machines specifically designed with fresh food in mind are available through RP. These state of the art machines have internal rotating drums and sliding service doors, thus allowing a more delicate menu to be served. Temperature control safety functions and stainless steel interiors ensure all food safe requirements are met. Fresh food offered by RP Vending’s operators include a wide

range of products including wraps, gourmet sandwiches, salads, fruit salads, ready meals, pies and pasties produced with the vending machine operation in mind. RP Vending have seen a recent increase in employers and education facilities looking for ways to cut overhead costs while still providing an acceptable range of refreshments to their employees and/or students. This is easily achieved by replacing the kitchen and servery with both vending machines and microwaves. The normal restrictions of a kitchen’s operating hours no longer presents an issue; the cost of staffing the facility is reduced to zero with a 24/7 food service available to all. The RP fresh food machines are capable of being programmed to reduce prices at specific times for happy hours and special offers. RP’s fresh food machines can be found in staff

canteens around the country and include establishments such as The Hilton, The Westin, The Sofitel, Four Points by Sheraton, Sheraton on the Park, Meyers, ANZ, Ikea and Armaguard, to name a few. The RPM6-Combo is the latest machine to be launched by RP Vending. This machine is changing the way consumers feel about automated retailing. The RPM6Combo provides confidence, and creates convenience with excellent merchandising presentation, greater product selections and better reliability. This machine really is the choice of the vending professional. When purchasing a machine from RP Vending Systems, the start up business package includes finding a site for your machine. With large national corporations such as the ANZ bank choosing to have RP machines installed, you can be assured that you are investing in a long term safe and sound product. The start up package provided by RP also includes training. The RP support team will teach you how to stock your machine as well as tips on how to ensure your machine is always functioning correctly. RP will also get you set-up with their long established wholesale partners, including Smiths, Cadburys, Schweppes, Coke, Nestle etc, ensuring that you buy your stock for the lowest possible price. RP operators love the freedom that they have with this business. They no longer have to work the typical 9-5 day or have a boss to report back to. They work when they want allowing them to spend more time doing the things they love. The RP team’s dedication to their operators is unmatched and we know that a business development system from RP Vending can be just the right business for you. v For more information visit www.rpvending.com.au

HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending

1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE

www.rpvending.com.au

Go to www.rpvending.com.au & AT THE PERTH FRANCHISING & register to receive a free sample bag BUSINESS OPPORTUNITIES EXPO

PROFILE: C afe2U

HOWZAT! CAFE2U

REACHES A CENTURY ON

HOME GROUND AND MAKES IT TO 50 OVERSEAS Cafe2U has officially become the world’s largest mobile coffee franchise reaching the milestone of 100 franchises in Australia, with an additional 50 throughout the UK, and there are plans for further international expansion.

afe2U mobile coffee van operators provide quality, delicious espresso coffee and complementary food items, visiting non-traditional environments such as office buildings, commercial parks, sporting events, corporate functions and school fetes.

market, out of more than 1,000 contenders.

Since its beginnings in 2004, as a one van operation on Sydney’s North Shore, Cafe2U has developed into a highly successful franchise operation brewing over 6.25 million cups of coffee a year from its 150 outlets in Australia and the UK.

In the category of ‘Fastest growing revenue by franchise outlets’, Cafe2U took the number 22 spot among the class of 2010 with 90 outlets, a 39.54% increase in the three years to June 30, 2009. They also ranked 22nd in the ‘Fastest growing franchises by revenue’ category with $16.85 million, up 39.09% in the same period. There has also been increase in average revenue per outlet, up to $187, 222 in 2008-09 from $153, 867 in 2007-08.

The system, which currently turns over $20 million annually, plans to continue its global push with a US concept launch planned for April, before taking on New Zealand in the second half of 2010. Cafe2U’s recent marketing activity has also attracted wide interest from other international destinations including the Middle East and Asia. Last year, the Cafe2U mobile coffee franchise was awarded best value franchise system by Australian Financial Review Smart Investor magazine in their December 2009 issue. In the $50,000 to $150,000 price range, it was lauded as one of two of the best value systems in the

Cafe2U also made an impressive debut on another prestigious list last year – the BRW Fast Franchises rankings, which measures the performance of 100 different franchise models in Australia.

base line of sales than in previous years. This is achieved through a training and development program with proven results.” “It includes a unique four week training and support package as part of all new franchise purchases. Your new business is built alongside your own personal franchise coach and mentor, and you will take home an agreed income from day one.” Andy said the goal is for every franchise partner to earn at least $500 in sales each day, as soon as possible. “This makes the rewards of small business ownership achievable in a much accelerated time frame.”

Franchise founder Andy Simpkin said a significant factor behind Cafe2U’s rapid rise has been their unique ‘Acceleration Package’.

Cafe2U gives franchisees the opportunity to own a café without the conventional burdens of long hours, staff and expensive rentals.

“Cafe2U provides a revenue guarantee for the first two weeks, with a daily business schedule constructed with the assistance of the franchisee’s allocated Franchisee Development Manager,” Andy explained.

“While our expansion year to year has been impressive, there is still plenty of scope for prospective franchisees. There are territories available in every state” said Andy. v

‘The Acceleration Package’ ensures new franchisees start their business with a higher

For further information on owning a Cafe2U franchise, visit www.cafe2u.com.au

7KH EHVW SD U W RI \RXU GD\

FRANCHISE COUNCIL OF AUSTRALIA

Extraordinary times in franchising Steve Wright, Executive Director, FCA

As I write, extraordinary things are happening in the franchise sector. Most are very positive; but there is one dark cloud - in South Australia.

he Australian economy appears to be steadily emerging from the dark paths of a world-wide downturn, and the franchise sector has come through in very good shape. Franchise businesses have generally outperformed non-franchised small businesses and some have even outperformed against their already strong record during the boom decade – the opposite to trends experienced in many industries who have suffered during the downturn. Franchising did well in the recession of the early 1990s and appears to have done so again. In fact, you could conclude that the downturn has helped good franchise businesses to perform at their best; that recession or near recession has in fact been a boon for business, rather than a huge burden. This has been noticed by international franchise systems (especially from the US), who are now considering expanding into the Australian market in numbers not seen in many years. Interest is now emerging from other countries as well. But some recent news has come to light which may threaten the ongoing stability of the franchise sector in South Australia. A SA politician is threatening to take us ‘back to the future’ by introducing a whole

new set of rules for franchising in SA, akin to reintroducing the narrow gauge railway.... and adding a new railways sherriff with more power than any other regulator in the land. The proposed SA initiatives are far reaching and go beyond franchising regulation in almost every country around the world. The proposals include appointing a Franchising Commissioner with the ability to fine people up to $100,000 and order compensation payments at his/her discretion - and to delegate these powers to whomever he or she wished. And except in limited circumstances, the people being fined would not be allowed to appoint legal counsel to defend themselves! The proposals include a set of trade practices rules for franchising which would be starkly different to existing federal legislation applying to all other businesses - a situation which would be likely to result in substantial – and costly – legal argument, possibly for years to come. The FCA opposes these changes because we think they would be bad for business in South Australia. And we believe there is every likelihood they would severely undermine investment in franchise business in the State. This may suit some competitors to

franchising, but it most surely will be to the detriment of the SA business community overall. The FCA has raised its objections, but has been told the legislation is going ahead. The FCA view is that Federal legislation is the right path. That was the conclusion of recent inquiries in South Australian, Western Australia and federally, and we agree. Recent changes mooted by the Federal Government are positive because they are about giving franchisees confidence to enter the market knowing there is a positive regulatory support mechanism. They are about enhanced disclosure of business information and contract terms, as well as enhanced dispute resolution. All positive and supported by the FCA. The proposed SA legislation flies in the face of that approach. And the sad fact is there would likely be no winners from it. Franchisors would lose out through a reduction of the value of their businesses both in South Australia and nationally - as a result of the negative development in South Australia. Franchisees would lose out because of an immediately increased difficulty of getting funds from banks - and probably from an

)UDQ

Weâ&#x20AC;&#x2122;re getting Australia covered 1

Last 11 franchises:

1 2

1 3 1

VIC Gippsland Mornington Peninsula QLD Toowoomba S.E.Brisbane S.W.Brisbane Townsville Mackay Gladstone WA Perth [3]

The Worldâ&#x20AC;&#x2122;s Largest Workplace Snack Box Provider, Stacks of Snacks, is filling up their Australian territories fast. We have 45 successful territories operating Australia-wide, and once the last 11 territories are franchised... together we will have Australia covered. )XOĂ&#x20AC;OO \RXU GUHDP ZKHUH \RXU VNLOOV KDUG ZRUN DQG H[SHUWLVH EHQHĂ&#x20AC;W \RX LQVWHDG RI VRPHRQH HOVH -RLQ RXU QDWLRQDO QHWZRUN DQG RZQ D IUDQFKLVH ZKLFK DOORZV \RX WKH RSSRUWXQLW\ WR EH LQ EXVLQHVV IRU \RXUVHOI EXW QRW E\ \RXUVHOI :H LQYLWH \RX WR OHDUQ PRUH DERXW RXU XQLTXH IUDQFKLVH V\VWHP

7R Ă&#x20AC;QG RXW PRUH FRQWDFW /HQ :HVW RQ RU )5((&$// RU HPDLO OHQ#VWDFNVRIVQDFNV FRP DX

your workplace snack specialists

www.stacksofsnacks.com.au )UDQFKLVHHBDGYHUWB [ B $SU LQGG

FRANCHISE COUNCIL OF AUSTRALIA

“Our Australian franchising sector is a world leader, second only to the US in terms of size, but better than the US (and most others) in terms of incidence of disputes and litigation.” increase to the cost of those funds reflecting the enormous increase in regulatory risk created by the proposed bill. Some banks might balk at lending to the SA franchising sector at all, except perhaps for the biggest and most well established franchise systems. The major banks already apply varying risk assessments to different states according to how they assess business conditions in those states. Legislation and regulation applying differently in each state is a key consideration in this process and there is no chance this bill could be regarded as anything but a negative to that assessment process. The result: franchisees would find it more difficult to stay in business or to expand. And what would happen to the value of their businesses should they be interested in selling and realising profit? The answer is they would be highly likely to be looking at a much reduced selling price because of all of the above.

TPA. The SA bill says this is not good enough, and requires the introduction of a good faith law, defined as meaning to act “fairly, honestly, reasonably and in a cooperative manner”. So before taking any action in relation to a franchise agreement a franchisor or franchisee must act “fairly”, (a term which is left undefined and has obvious uncertainty), “honestly” (requiring proof of motive), “reasonably” (again, an undefined and extremely broad term) and “cooperatively” (which presumably means together in some form). It would be hard to imagine any contract that could not be at risk of opportunistic attack under such a sweeping definition. Such law could crush contractual certainty in franchise agreements. It could make termination of a franchise agreement extremely difficult, therefore contradicting - the explicit intention of the Federal Franchising Code in this area.

The bill purports to apply not just to South Australia, but throughout Australia and indeed the world. There is every likelihood this is against the constitution and entirely impractical at an international law level.

Take as an example: A franchisee becomes insolvent or has committed fraud, so the franchisor wishes to immediately terminate the franchise agreement, as is currently expressly permitted by the Code. Under the new law, the franchisor would have to prove fairness and honesty and to have acted reasonably and cooperatively. How could a franchisor possibly act “cooperatively” in such a case? And what if the franchisee does not cooperate? Is this what good franchisees operating in good systems want to happen when something goes wrong in one franchisee business in their system?

The bill is in direct contrast to the direction set by the federal government - meaning you would have federal law pulling in one direction and SA law another direction altogether.

Take another example. A franchisee wishes to sell a franchise to another franchisee. A franchisor could argue he/she is not obliged to consent, as the franchisee did not act fairly or honestly or reasonably or cooperatively.

After long consideration by legislators and trade practices experts, the Federal Government rejected the idea of introducing an undefined ‘good faith negotiations’ clause in the Franchising Code of Conduct or the

And what certainty would a bank have in lending against the franchised business? How could a bank possibly be satisfied that the franchise agreement was valid because the parties had acted in good faith at all

Suppliers to the franchising sector would also lose as there would simply be a choking of business investment which would hit them just as hard. To understand the far-reaching nature of the bill, consider the following:

times not just in signing, but throughout the relationship? When there is an all-powerful commissioner at the end of the road, who can decide any dispute referred from anywhere in the world (and exclude legal counsel from the process), what certainty or confidence can any sector participants have? Franchising is a great way for people to realise their dreams of running their own business, allowing them to do so with less risk and more support than the alternative of doing it on their own. The current nationwide regulatory laws make the sector accountable, afford confidence to new entrants and allow for ease of growth across state borders. Our Australian franchising sector is a world leader, second only to the US in terms of size, but better than the US (and most others) in terms of incidence of disputes and litigation. This is because we have a robust risk/reward balance. We have a good set of rules that favour franchisees with strong information disclosure requirements and mandatory, inexpensive dispute mediation. Most of the compliance burden is on franchisors, but it is not so onerous as to block business investment. If implemented, the Piccolo proposal would destroy the existing risk/ reward balance, to the detriment of all in the sector. v To read more on this topic, please visit www.franchise.org.au. The FCA submissions to the SA and Federal inquiries, and the Trade Practices Expert Panel can all be found there. Alternatively, call Steve Wright at the FCA office, on 1300 669 030.

PROFILE: Nanotek – by ecowash mobile

NANOTEK: THE FUTURE IS NOW Already the global leader in mobile car washing - Multi award-winning Australian company Nanotek (by ecowash mobile) has quietly been taking on the world as its business model continues to evolve and grow to become the global leader in all forms of car washing. Company co-founder and CEO Jim Cornish, recently spoke to Business Franchise magazine to give an update on the ecofriendly, advanced technology car wash company’s latest achievements.

What’s been happening lately at Nanotek? The main focus at the moment has obviously been the re-branding from ecowash to Nanotek. This is a natural evolution of the business model to create a futuristic platform from which we can focus on our exclusive liquid polymer nano-technology. Beyond the more superficial branding elements, we have also been working very hard behind the scenes on further upgrades to our centralised systems as well as expanding our business model into different service delivery channels.

Any exciting business developments? Yes definitely. We have recently been appointed to take over the car cleaning operations of Qantas valet services. This equates to about 4000 cars per month nationally with fixed site operations at Sydney, Melbourne, Brisbane and Adelaide airports. From an overall system perspective this our first real opportunity to showcase that we are not just a boutique mobile service, our system also has the flexibility to handle high volume profitably without compromising on the quality for which we are renowned.

How are your overseas operations going?

So how many franchises do you now have?

We have a couple of countries scheduled to launch as part of our Eastern European operation – next to start up will be Russia. The overseas interest in our system has always been strong – we don’t advertise for international franchisees – people find us. We have always focused on finding the right people rather than targeting a particular country. For example our Master Franchisee for Greece, now runs eastern Europe. Greece is a great story for us - we were actually the first ever mobile franchise in Greece, so it was more than just another franchise, we are actually changing the culture!.

We have 140 franchises, both mobile and fixed site. There are 50 Australian franchisees so far, with room for growth, and the other 90 are spread out over 15 countries.

What are the benefits of international expansion? One of the main benefits of global expansion is that, because we have such reach, we have been able to see that the ‘global economic crisis’ everywhere is in recovery and we see a huge opportunity for franchising as the economy gets stronger. Having a global business network means we can offer Australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems.

So do you think franchising is also doing well in Australia? Yes. Absolutely. We have recently set up our global operations office in Sydney because we believe the most innovative country for franchising is Australia and if you can develop a robust system here it will work all over the world – so our head office should be Australian based. I think the GFC recovery means that there are now a lot of emerging opportunities that entrepreneurs can target and benefit from.

You have won many awards, and accolades over the past few years. What has been your biggest achievement? I guess there are three that are stand-outs. Firstly, the FCA ‘Franchise Export of the Year’ award – even just the submission itself is such a great process to go through from a self-analysis perspective, but then to win it amongst such phenomenal competition is a really great achievement. Secondly, the National Retail Association’s ‘Retail Service Provider of the Year’ award in 2008 – as a purely service award, we were up against everyone (not just franchises), so to be recognised in that way, was proof that everything we’d put in was translating to what we wanted – great customer service. And thirdly the results of the 2008 franchisee satisfaction survey, in which we were ranked equal 3rd – this was great recognition from our own franchisees and is a direct reflection on the support and systems we provide.

So what’s next at Nanotek? Our US team is about to do the launch of the new Maybach Zeppelin. These cars are worth over US$700,000 and there are just 15 in the world! We’ll be cleaning and detailing the cars prior to them being delivered to their new owners. That’s the sort of high-end quality service we are able to provide - it follows on from Lamborghini launches we have done as well as taking care of Audi at the Cannes Film festival each year, in addition to international motor shows – it’s a great reflection on the industry credibility we have established worldwide. And this is the same service our franchisees provide to their everyday customers! v For further information call Nanotek on 1800 626 638 or visit www.mynanotek.com

profile: commercial food machinery

Catering to

franchisees and franchisors in

the hospitality industry Commercial Food Machinery (CFM) was established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry.

FM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom-made solutions. Their huge two level showroom offers a wide selection for restaurants, food chains and cafes. Products are also available to view and order through their website. Many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80% of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base. CFM ensure their customers receive unsurpassed pre and after sales service. They pride themselves on the fact that they not only distribute quality catering equipment, but also manufacture and import. In the

years that have passed, they have developed a clear understanding of their customers’ needs and apply their extensive product knowledge for the efficient design of cooking, preparation, and front display areas. CFM supply catering equipment to many multi store companies as well as some major franchise groups. Some of their relationships/partnership go as far back as 12 years ago. CFM are solution driven and are extremely involved in the development of their clients products and services. Finding the correct machine for the job and using a ‘Keep It Simply Simple’ approach to the solutions has greatly benefited the development of their clients and their growth. CFM believes the principles of franchise operations are quite effective. One of the reasons for being a part of a franchise group, amongst many others, is to be

provided with a sequence of systems and methods that are both simple and efficient to run the business. CFM are very mindful of this and work very closely with their clients to achieve their goals. The success of their clients is CFM’s success. CFM can offer a complete turnkey operation to the franchisees and the franchisor. They have very experienced project managers capable of handling all aspects of the work required to set up and start a new franchise operation. They have assisted in all areas of their customers’ needs: from the research and development to select the correct equipment, to the complete design of ‘master floor layouts’ for efficient operation. v For further information please contact Commercial Food Machinery on (03) 9543 1611 or visit www.cfmvic.com.au or email sales@cfmvic.com.au

CFM In-house demo kitchen

FOCUS: body boost

BED BOOSTS THE

BENEFITS OF LIGHT FOR EVERY BODY

Unique, world-first design and technology safely and effectively delivers proven results – it’s the ‘Gym for your Skin!’

ED (light emitting diodes) or light therapy is recognised as a safe and highly effective method of providing a range of health and anti-ageing benefits. With the launch of the Body Boost Bed these treatments are now accessible and affordable, with multi-frequency lights to treat a wide range of conditions, without potentially damaging heat. The Australian designed light bed is the brainchild of Canberra couple Vicki and Mladen Jovanovic, who have been involved in the health and beauty industry for more than 20 years. After a rigorous testing and development process over the last four years, the Body Boost Bed is now ready to be installed in beauty salons, gyms, 5 star hotels, resorts, day spas and health retreats across Australia. The couple are actively seeking investors to act as ‘licensees’ to help with the immediate roll-out of the Body Boost Bed in as many locations as possible. “We expect at least 500 beds to be operational all over Australia over the next four to six months,” Mladen said. The Body Boost Beds are manufactured in Australia. The ‘outer shell’ of the bed will be imported from Europe, and a Brisbane company is fitting-out out the electronics and lighting components. “Basically, the concept is for investors to purchase the bed and then work in partnership with the recipients of the beds, that is the salon or gym owners,” Mladen explained. Vicki explains that ‘mum and dad’ investors can expect a very high rate of return. “It’s a billion dollar industry. Anyone can become a licensee, you don’t need beauty industry experience, it’s

perfect for retirees, and our research shows that it is possible for investors to expect a full return on their investment within the first 12 months,” she said. The fee structure is broken down as follows. The initial investor or licensee will purchase the bed for an initial cost of $45,000 plus GST. The licensee then works in partnership with the ‘recipient’ who is the salon or gym owner to install the bed in their premises. The licensee has ongoing costs of the monthly licence fee, which is an affordable flat rate or percentage, plus they contribute to the advertising/marketing levy. The recipient also pays the advertising and marketing levy. Both the licensee and the recipient will share in the profits, which if operated for just four hours a day, the Body Boost Bed will return in excess of $124,000 per annum. “That potentially means more than $60,000 for the investor alone, and even taking off the license and marketing fees, I don’t know of many intestments that would give such a high return,” said Mladen. Mladen said the licensees and recipients will be supported by an ongoing, comprehensive and national advertising campaign, where they aim for ‘Body Boost Beds’ to become a household name, recognised for the amazing benefits it provides to people of all ages. The company are also able to assist with finding locations for the beds and will provide the recipients with all the training and set up required. Exclusive territories will be protected under the licensing arrangements, and due to the immediacy of the planned roll-out, potential licensees should contact Vicki and Mladen as soon as possible to check availability of areas. “The advantage for gym and salon owners is they can provide an amazing

and lucrative new service without any additional staff costs,” Vicki said. Vicki said the breakthrough in their design is that there is no ‘thermal download’ or damaging heat involved in their product. “It’s very safe. Pregnant women and babies can use it. It is effective for all sorts of skin and muscular conditions which works by promoting regenerative metabolism at a cellular level,” Vicki explained. She said LED therapy is a gentle, natural and safe therapy, much like the process of photosynthesis, also known as photobio-stimulation. LED therapy uses both visible light (red and blue) and invisible light (infrared) to stimulate your body’s tissues to convert light into cellular energy. LED therapy provides energy that your cells can use to accelerate the production of collagen and elastin as well as allowing your body to heal itself. “I’ve treated clients with skin firming, jet lag, relaxation and stress relief, all types of skin conditions, soft tissue injuries, muscular aches, circulation problems, cellulite reduction, lymphatic drainage and much more. It works on an amazing number of conditions, plus it boosts collagen production so you have a skin tightening and rejuvenation effect,” she explained. “The Body Boost Bed is ideal to be placed in hotel gyms and salons for travellers to use as it decreases the effects of jet lag and the possibility of thrombosis,” Vicki said. Mladen added that the treatments are also beneficial to athletes and those trying to recover from soft tissue injury. Mladen said the treatments will cost clients $60 for a half hour treatment – which is very affordable, compared to what specialist anti-aging clinics are charging

for other, less effective treatments. “The Body Boost Bed has a unique multifrequency system which ensures that the light/energy will reach every single cell in the body. Each cell is resonating on a different frequency therefore by flicking the cell on that frequency it is able to receive the light more effectively. This is why the Body Boost Bed is suitable to assist in treating a wide variety of conditions.” Vicki and Mladen have been testing their Body Boost Bed on clients in the Canberra area over the past two years. They say the actual treatment itself is a lovely ‘stress relieving’ experience, where clients lie down on the comfortable, ergonomically moulded bed, and listen to relaxing music whilst the light therapy gives an immediate boost to mental well being. Here is what some of them have to say about the treatments. I have been using the Body Boost Bed for the last four weeks, in this time I have noticed an improvement in my skin firmness- especially on my inner and outer thighs. I have also found that I have more energy and noticed reduction in my stress levels. Erin When I was first introduced to the idea of the Body Boost Bed, I was sceptical. I knew that being in the sun made me feel better and winter in Canberra doesn’t provide that much, so I thought it worth trying. After the first few times I was able to feel a difference in not only my physical well being, but in my mental well being too. The time on the Body Boost Bed allowed me to take my focus off work and normal daily life and just relax. I am also working on increasing my overall fitness levels and losing a few kilos, the Body Boost Bed seemed to help accelerate that process compared to my previous attempts at getting fit. I would recommend everyone gives the Body Boost Bed a try. Dane

I have been using the Body Body Bed for six months now, and could not be happier with the outcomes. I’m currently 7 ½ months pregnant and suffered terrible back pain throughout my first pregnancy. I have had minimal back pain with my current pregnancy, which is a significant improvement. I have also noticed the following improvements:

• Headaches that I suffered through my first pregnancy have not reoccurred;

• I’m not as tired as I was during my first pregnancy (despite having a toddler running around)

• My ability to concentrate is significantly better than throughout my first pregnancy.

I have also noticed reduced muscle soreness in my arms and shoulders attributable to carrying a two year old around. I would thoroughly recommend this treatment to anyone suffering muscle soreness, backaches etc or who is pregnant. Anne The Body Boost Bed looks set to lead the way in a new age of anti aging and rejuvenation, taking health and fitness to a whole new dimension. v For more information about becoming a licencee for the Body Boost Bed, please call Vicki or Mladen on 0430 044 578, office: (02) 6251 3040 or visit www.bodyboostbed.com.au

Capital required $200K Number of outlets - 6+ Opportunities available - nationally

Capital required - $100K Number of outlets - 40+ Opportunities exist - nationally

Capital required $250 - 350K Number of outlets - 50+ Opportunities available - nationally

Capital required $250 - 300K Number of outlets - 12 Opportunities available - nationally

Capital Required $300 - 400K Number of outlets - 21+ Opportunities available - nationally

Capital required $450 - 650K Number of outlets - 230+ Opportunities available - nationally

Capital required $350 - 500K Number of outlets - 23+ Opportunities available - nationally

Capital required $200 - 250K Number of outlets - 80+ Opportunities available - nationally

Capital required $350 - 400K Number of outlets - 35+ Opportunities available - nationally

CONNECTING PEOPLE TO OPPORTUNITIES WWW.FRANCHISESELECTION.COM.AU 32 may_cgb.indd 2

9/4/10 7:43:32 AM

may

32 AM

Capital required $300K-450K Number of outlets - 2 Opportunities available - nationally

Capital required $120 - 150K Number of outlets - 3 Opportunities available - nationally

Capital required $500K+ Number of outlets - 3 Opportunities available - VIC

Capital required $450K+ Number of outlets - 72 Opportunities available - nationally

Capital required $80K Number of outlets - 5 Opportunities available - nationally

Capital required $250 - 320K Number of outlets - 80+ Opportunities available - national & international

Capital required $295 - 310K Number of outlets - 37+ Opportunities available - SA & VIC

Capital Required $30 - 50K Opportunities - nationally (except VIC)

Capital required $250 - $350K For New concept stores! Number of outlets - 11 + 8 Internationally Opportunities available - Australia Wide

CHOOSE FROM AUSTRALIAS BEST SELECTION PHONE 1300 FRANCHISE (1300 372 624) 33 may_cgb.indd 3

9/4/10 7:44:26 AM

fr anchisee in act ion: chook s

Fast food franchise A Flying Success – CHOOKS fresh & tasty Multi-franchising is the way to go for this Western Australian couple who successfully combine family, business, community and lifestyle.

wning and operating your own CHOOKS fresh & tasty franchises can be a lot of hard work, but multiple franchise owners Shane and Lynn Crookes wouldn’t have it any other way. Shane said even though the hours can be long and it is often a challenge operating four businesses, the benefits of being in business for himself, such as building strong foundations for his family, definitely make it all worth it. “The best part about being in business is that we are 100 per cent family owned and operated,” he said. “My mum and dad, Brian

and Faye, started the first franchise with us and we’ve never looked back.”

serving ice-cream to happy people. So I guess that is how it all started.”

Shane was surrounded by a family business from the age of 17 when his parents took over ownership of the Matilda Bay Tea Rooms. His earliest recollections of working with his parents were serving ice cream to hundreds of people over the holidays.

After working as an electrical draftsman, gardener, barista, cook and handyman it wasn’t until 1993 at age 22 Shane decided to take his food knowledge and entrepreneurial interests further.

Working in the tea rooms Shane learnt a lot about cooking and the hospitality industry. “My earliest memories were of serving ice-cream to massive hoards of people on Australia Day. Despite how busy it was, I still remember helping mum and dad out and

“I’d been in and out of jobs for a while and it just seemed the right time to start something new so we started to investigate the opportunities.” Shane and Lynn opened their first store in Pinjarra together after Brian and Faye purchased a restaurant which had a takeaway shop attached to it. “The restaurant had shared kitchen facilities with the takeaway shop so Lynn thought it would be a good idea to make use of it. Starting a chicken business seemed like a sensible option to best use the space. That was when we started talking to suppliers to see what we could do with it.” Talking to suppliers led them to master franchisor, Steve Hansen, who actually approached them about coming on board with the CHOOKS fresh & tasty franchise. Shane said it made sense to go into business with someone who already had an established brand, good relationships with suppliers, developed systems and access to capital. “Steve starting talking to us about the benefits of being on board with a national brand and it made a lot of sense. He had better buying power and knew a lot more than we did. He already had the distributors

and suppliers so we figured it would be better to go with the expert and a proven system.” Shane said the training provided was short but intensive. “I started with a two and a half day course which gave me a good grounding to get started in the industry. However the majority of my experience has come from actually working on the job. When we started with CHOOKS it was a very new franchise so they were still developing their systems but that has changed dramatically and now the support provided is constant.” “CHOOKS have really developed best practice systems to assist new franchisees. They help with site and staff selection, store design, construction, supply of equipment, manuals, initial training (it’s now an average of eight weeks) and store opening promotions.” CHOOKS help franchisees with many other business elements including marketing assistance, promotions, advertising campaigns and ongoing product development. Business owners also attend bi-annual conferences and have access to information exchange. Lynn said the best part about being involved in the CHOOKS franchise was having ongoing support from their guiding coach. “If we have any problems we know we can just make a phone call to her and she will be

able to help us out. It gives us peace of mind we can handle any problem or issue which comes up.”

store (Pinjarra) it makes sense to keep growing and open up more CHOOKS fresh & tasty franchises.”

After the success of their Pinjarra store Shane and Lynn decided to open their second store at Silver Sands (Mandurah) in October 1997 with Shane’s brother Lance Crookes.

Lynn said going into business with Shane was a risk but definitely one which has paid off. Although she hadn’t worked in a family business before it made sense for her to go into business with Shane.

Lance left the Silver Sands outlet a few years later however it is still owned by the Crookes family. “The shop in those days made approximately $10,000 a week. The same store today makes approximately $20,000 to $30,000 per week,” Shane said.

Lynn’s managerial role with CHOOKS fresh & tasty includes record keeping, employee payroll and invoicing.

In February 2006 Shane and Lynn opened their third store in Halls Head and then their fourth store just eight months later in Mandurah Forum.

“I had an extensive background in office administration, book keeping and banking before I went into the franchise business. My skills complimented Shane’s practical hospitality experience and cooking knowledge. I didn’t really like working for anyone else so it was great to be able to be our own bosses and set our own hours.”

Shane and Lynn are looking to open more CHOOKS fresh & tasty franchises in Western Australia but for now they are happy managing the four franchises within the family.

Lynn said running multiple franchises with Shane has meant huge changes in their work/ life balance. One of the best parts about it is she has more flexibility and time to spend with the children.

“It’s great working with my wife, my parents, my brother and now my son Jordan. We definitely want to keep it in the family and we will be looking at a succession plan for mum and dad once they retire.”

“If we want to go away on holiday we have more freedom with dates and the amounts of time we are away. We don’t need to ask anyone for permission or time off.

“After the growth we experienced in the first

“I think owning a CHOOKS fresh & tasty franchise has been one of the best decisions

fr anchisee in act ion: chook s

we’ve ever made. Our lifestyle is wonderful and we’ve been able to provide well for our children. We know owning this business has given us better results than working for someone else,” she said. Shane said although he may work longer hours he also has more flexibility during the day to do things which interest him such as sailing with the Pinjarra Race Club. “I can go sailing during the week if I want to, which is a luxury for most people. Lynn and I can also take time off more easily than regular employees, as well, which is great.” Shane said another big benefit of running four successful franchises was the fact they can contribute to community events. Every year Shane and Lynn sponsor the Pinjarra Race Club Meet, donating over $50,000. “It’s a great event every year and we are delighted we can help out and show our support for the local community. It is a philosophy strongly promoted in the franchise and it makes sense as the local community are what make us a success without people buying our products there would be no business.” Franchisor, Chief Chook, Steven Hansen said Shane and Lynn had done an amazing job running CHOOKS fresh & tasty franchises. He was looking forward to helping them grow their businesses across Australia and described them as a perfect fit for the model. “We look for people who are customer focused, driven, motivated and who are looking for freedom in their lives,” he said. “When I first approached Shane and Lynn I knew they had the desire and skills needed to make the business work. “They have put in a lot of hard work and now they are reaping the results.”

Mr Hansen said CHOOKS fresh & tasty had evolved considerably since the days when Shane and Lynn started with the franchise. “The support we offer through our Encouragement Centre is definitely a lot more comprehensive and we are always seeking ways to maximise the potential of our system and franchisees. Our initial training runs for just over eight weeks. We also offer radio and television advertising promotions, local area advertising and retail offers for franchisees. “We have better systems, 24 hour/seven day support and help with a range of business considerations including site selection and hiring employees.” CHOOKS fresh & tasty contributes its early success due to the quality of its cooking and emphasis on using fresh and tasty chicken. CHOOKS fresh & tasty first started in 1991 in the Busselton and Margaret River area. With continual demand for its quality products, CHOOKS fresh & tasty stores have continued to spring up across Western Australia and Queensland. CHOOKS fresh & tasty now has 41 stores across Australia. Mr Hansen said a big part of the growth and success of the CHOOKS fresh & tasty franchise was their approach to delivering the best possible service. Launching stores in areas which had a strong demand was also a key element in ensuring stores were sustainable. He contributes a large part of their success to their business model which focuses on obtaining space in community centres, or small shopping complexes, to minimise overheads. “A big point of difference of CHOOKS fresh & tasty is our approach to choosing the right locations for stores. Locations have to be low

rent with high foot traffic. “We specifically focus on finding smaller locations so franchisees don’t have to pay expensive leasing fees like they would if they were in a food court or a large shopping centre. We also conduct extensive market research to make sure there is a strong demand for the service.” CHOOKS fresh & tasty recognised the opportunity for growth in the chicken industry early on. Realising most competitors specialised in either barbecued chicken or fried chicken, CHOOKS fresh & tasty is the only outlet which provides both types of product differentiating it from other takeaway stores. Packages and combinations of these products provide several product line extensions for the CHOOKS fresh & tasty range. Barbecue chicken is the primary product line sold with fried chicken making up between 30-40 per cent of chicken sales. Mr Hansen said another big factor in the success of the CHOOKS franchise was the level of community involvement encouraged by the company. CHOOKS places a heavy emphasis on getting involved with sports clubs, associations and groups to give back to the community. “It’s something we truly believe in at CHOOKS and it has to be something our franchisees share as well. The local community is the bread and butter of our business and we try to maximize that relationship as much as possible.” CHOOKS fresh & tasty is a dynamic business with an exceptionally strong brand presence that is focused on helping its franchisees to succeed. There are immediate opportunities available for new franchises across the country. v www.chooks.com.au

saidcreative/J-K/BFM2010R

CHOOKS fresh & tasty franchisees need to have both practical experience and

theoretical knowledge about the takeaway industry as well as strong customer service skills.

Jani-King Commercial Cleaning It’s where entrepreneurs go to clean up!

saidcreative/J-K/BFM2010R

TOP 10 Franchises 2010

Like Jani-King Australasia Franchisees Ian and Agnes Coventry.

Subway

Ian and Agnes are also celebrating the return of Jani-King to the “Top 10” list

McDonald’s

of franchised companies as ranked by the globally-renowned “Entrepreneur

7-Eleven Inc.

Hampton Inn/Hampton Inn & Suites

Supercuts

H&R Block

Dunkin’ Donuts

#8 #9

Magazine’s Franchise 500.” A recent edition of the magazine ranked JaniKing #8 among all 500 franchisors and Jani-King retained its place for the 23rd year as the #1 Commercial Cleaning Franchise Company.” Jani-King also remained the “#1 Home-based Franchise” and was also rated one of the “10 Greatest Franchises under AUD$13,800ex GST and #2 in the “Low-Cost Investment” category. Join the ranks of the best franchise in the commercial cleaning industry today. Visit www.janiking.com.au for more information and a comprehensive franchise presentation.

Servpro FOR OVER

#10

ampm Mini Market

www.janiking.com.au

Janine’s T ips

KNOW WHAT TO ASK

Janine Allis, Director/Founder Boost Juice

Janine Allis lists the first 15 questions she would be asking if she was looking at buying a franchise.

hether you are buying a business that has no brand or a franchise business; there are risks. You know what they say: “Four out of five businesses fail in the first five years”. Research shows that when buying a franchise business the odds are a hell of a lot better, but the reality is that all businesses can fail for a multitude of reasons, including a franchise with a brand. To minimise the risk in business, you need to make sure you do an enormous amount of due diligence in the franchise system that you want to be a part of. You need to ask yourself: How long has the franchise being going? How many stores? Who is behind the business? What is my experience with this franchise network - through the application process? etc, etc etc. One of the most effective ways to truly find out about the inside running of a business is to ask the existing franchisees in the business. Below are some questions that I would be asking if I was looking at buying a franchise and also some tips on how to approach this part of the process. First of all, the key thing is to be respectful of the franchisee’s time; they have a business to run and you need to be mindful of meeting them at a convenient time that suits them. You will find most franchisees are generous with their time and very willing to share their experiences as they were once in the same position as yourself. Some of the questions, along with the reasons and what I would be considering are below:

Marketing Most franchisees contribute to the marketing fund as a percentage of sales. I would be asking: (1) What type of marketing the franchisor does? (2) How do they monitor the success of each promotion and marketing campaign?

And, extremely importantly, (3) How do they communicate the promotion to the network? (4) What tools do they offer the franchisee for them to help with their SLAM PLAN (strategic local area marketing, as we call it)? Do not get caught up in the ‘Do they do TV?’ as TV may not be the best way to market that franchise. For example; if you have a young brand, there may be better options, such as outdoor advertising and radio - and it is much cheaper.

POS The type of POS (point of sale) the business uses is important for you to manage your business. I would be asking the franchisee: (5) What type of POS do they have? And, (6) What information do they obtain from it?

Communication Communication is the key in any organisation and franchising is no exception. In fact, probably even more important, as you are often running a business remotely from the head office of the franchisor. Ask (7) What communication strategy does the franchisor have?

IT IT is the way of the future. You would want the franchise network that you are getting involved with to have a strong on-line or e-commerce strategy. Check out with the franchisee (8) What systems do they use for their business and for communication?

Accounts This is where the story about your financials is being told. Find out: (9) What system do they use? (10) Do they do their own accounts? or, (11) Do they use a book keeper?, (12) Does the POS have an integrated system that they can use? (13) What are the requirements that they need to fulfil for the franchisor? We insist that for both of our businesses, Salsa’s and Boost, the franchisees

submit their P&Ls (profit and loss) monthly. The reason for this is that it ensures that the basic business disciplines are followed which allows for greater success. If you do not have strong financial disciplines in your business then this is a risk to the success of your business.

Brand Protection One of the great things about being part of a franchise network is the brand. One thing I would like to know is: (14) What action does the franchise take with people who are damaging their brand that the entire network is working hard to grow and protect? Seeing in the disclosure document, that you will receive from the franchisor, that the franchisor has terminated a franchisee can be seen as a positive thing, as you can see that they do take steps to protect the brand at all costs. This is an important role for any franchisor. There are a dozen more questions to ask – this is just a start. The final question would be (15) If you had your time again would you choose this franchise and if so why? Buying a business, whether a franchise or not, is a huge decision as it is not only monetary, but it is a whole lifestyle change. You will need to live and breathe this business for it to succeed. You need to make sure that you do as much research as possible to ensure your decision is the right one. v Janine Allis, Founder – Boost Juice Bars Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is the largest and fastest growing juice and smoothie chain in the Southern Hemisphere. Janine’s company; Boost Investment Group, has now bought Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.salsas.com.au

FRA

FRANCHISE_BDM_FPC.indd 1

16/3/10 9:26:17 AM

E xpert Advice

SOMEONE HAS TO GO FIRST!

Phil Blain, Principal, Business Development Company, Franchise Division.

Taking the plunge and being the first franchisee for a new system.

initially met Pets Paradise first franchisee, Darryl Stephenson, over twenty years ago, when I became the fledgling system’s third franchisee. Darryl, who had been an employee of Pets Paradise, jumped at the chance of becoming the first on board as soon as he heard the then 12-store-strong retail company was franchising. So Darryl became the first franchisee in a brand new franchise system back in 1985 when he was a mere 19 years old. Looking back, that was an extraordinarily

brave decision. Not only was franchising in its relative infancy at the time, but the general populace were yet to truly embrace the concept of the clean, bright and well managed pet store, that Pets Paradise was creating. Darryl did have an insight into the business, having managed a store for a short time, but he had no doubt he could really make something of the Werribee store in Melbourne’s West. And that too was a risk as back then, Werribee was a smaller shopping centre in a new, expanding suburb. Let me now take you to the end of the story. Darryl and his wife Sally now own five Pets

Paradise stores and also two Pet Goods Direct (Superstore) stores. They have really made retailing and pets their life story and, undoubtedly have achieved success, perhaps even beyond their wildest dreams. But like anything else in life, the journey hasn’t been easy. I asked Darryl why he had decided to become a franchisee in the first place.

Why? “Because I saw all the support I was going to get. That made me feel more confident because I would always have someone (the franchisor) there to assist me.”

Risk? “At 19 years of age, I had no assets and my Mum and Dad financed me so I was heavily geared and under considerable pressure – more so than if I had mortgaged my own home! Pets Paradise were using an agent at the time and he did explain a principle of franchising to my parents and myself – that is, the franchisor’s success is dependant upon the success of their franchisees. That gave us great confidence.”

Timing? “It took us about two months to make up our minds to go ahead. We did plenty of research focusing particularly on Return on Investment (ROI) and the high margins available in the pet industry. These days, people are forced to go through a strict recruitment process under the Franchising Code of Conduct, so taking your time to decide is enforced, which is a good thing.” When I became Pets Paradise’s third franchisee I must say I learned a lot from Darryl. And not all that I was supposed to

“If a business has been duplicated 650 times it stands to reason it is more advanced than a business that has only three franchises.”

learn either! Like any new franchise system, not every tiny detail of the operations and processes had been fine-tuned and the resulting leeway enabled the early franchisees a bit of slack which was duly exploited. Darryl was an adventurous retailer. I remember he launched into salt water aquariums at one stage, when the franchise model was simple gold fish and a few tropical fish. Being influenced by him I followed suit. Guess what happened? After a while, it proved our franchisor did have the right product mix and we dropped salt water fish and returned to the model.

future. Obviously we all wish him well.

Darryl is not afraid to admit that at times he strayed too far from the model and on occasions nearly bought himself undone. Only when he did stick to the knitting did true success and growth occur. The franchisor was very patient with Darryl at the time, and the trust placed in him was consequently justified, as he has now become a fantastic advocate for the Pets Paradise franchise.

ROI

In an illustration of the true power of a franchise partnership, Darryl endured several months of serious illness last year when he was diagnosed and then treated for throat cancer. Darryl has realised that had he been a sole trader, while he was away from his business for treatment, it is likely his business may not have survived. Instead, what took place was that his franchisor, Gary Diamond, and the team at Pets Paradise, stepped up to the mark and provided fantastic support to his wife Sally in running the business. Thankfully now Darryl is back on deck steering his ship and his last medical tests give him great hope for a clear and successful

Pick an industry that will survive. People always are prepared to care for and pamper their pets even when times are tough, so the industry itself is important when selecting a franchise.

Looking back Darryl offers the following advice for anyone looking to become the first franchisee in a system

People Thoroughly check the background of the individuals you are going to be working with and their personal backgrounds and achievements. Are they capable of driving the business to new levels and hold the necessary skills to do so? The chemistry has to be good between your franchisor and you – it’s hard to work with people you don’t like. Particularly if you are in a shopping centre where fit-out costs and refurbishments may be demanded, it is very important that you analyse the financial capabilities of your business to ensure you can get a reasonable return over and above wages.

Blue sky

Darryl actually commented that he thought it was essential that if you are the first franchisee you need to be very enthusiastic about the industry as, being a new system, you will almost certainly be able to help shape and build the new franchise system as it evolves. However, don’t be too entrepreneurial where you buck the system. In his industry Darryl thought it a pre-requisite that a franchisee of Pets Paradise is an animal lover.

I asked Darryl if he had been able to negotiate a lower fee being the first franchisee. He wasn’t able to as he bought an existing company store with goodwill attached, but sweetheart deals are very common for early franchisees. Not just lower fees but perhaps longer periods to pay them off. Darryl offered the following advice for the first Franchisees of a new system. “Stick to the system, but don’t be afraid to offer suggestions for enhancements.” I then asked Darryl the sixty four million dollar question, “Given your time again would you become a Pets Paradise franchisee again?” The answer was simple, “Absolutely”. There is no doubt that the risks attached to being the first franchisee in a system are higher than becoming the next Bakers Delight or Fernwood franchisee. If a business has been duplicated 650 times it stands to reason it is more advanced than a business that has only three franchises. But wouldn’t you like to have been the first MacDonalds franchisee? All businesses carry risks and the diligent enquiries for an established business should be no shorter than for a brand new one. But just because you are the first you cannot assume this isn’t the next best thing since sliced bread! v Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company. Phil can be contacted direct on 0419 044 862.

Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With seven franchises currently operating and nine by June 2010, AllSafe is rapidly expanding its franchise network by creating 52 franchises across Australia and New Zealand. On site and head ofﬁce based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efﬁcient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

business franchise mag LH.indd 1

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and ofﬁces.

For further information about AllSafe Energy Efﬁcient Products franchises contact David Jordan on 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.

25/03/2010 11:03:25 AM

adve

5 AM

More than just another franchise 6 businesses for the price of one

• SOLAR POWER • SOLAR HOT WATER • INSULATION • SKYLIGHTS • VENTILATION • ENERGY EFFICIENT CONSULTANTS

This means MORE opportunities for you to increase your proﬁts! Allsafe’s product partners include:

BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

CONTAC NOW TO T US LE MORE A ARN BO THIS UN UT I OPPOR QUE TUNITY !

For further information about AllSafe Energy Efﬁcient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.

advertisement.indd 1

25/03/2010 3:30:16 PM

e xpert adv ice

DO YOU KNOW THAT YOU DO NOT KNOW! Richard Evans, Author, The Australian Franchising Handbook, and Partner, Conroy Llewellyn & Evans.

The importance of lifelong learning and teaching.

ifelong learning has become a cliché, yet whenever strategists talk about operational success they question the adequacy of human resource capability. What many leaders, no matter their level within an organisation, fail to grasp is the need to provide a learning culture within their portfolio of responsibilities. Few understand this essential need and many question its relevance in the modern economy. They just don’t know that they don’t know. Like many readers sometime in their life, I thought I knew everything. I especially thought I knew everything when my parents spoke to me. I often thought I knew more than my many bosses and I knew I knew more than any politician. As a franchisee, I thought I knew more than my franchisor and I often told him. Basically I believed I was well read, well educated with post graduate qualifications from the university of life and I didn’t mind letting folks know that I knew more than them. The epiphany of wisdom struck me one day when I was chatting to a woman who was very concerned about her daughter’s health. She confided with me that she didn’t expect her daughter to see out the year and whilst she was saddened by this she was also very stoic in nature. Her daughter was 84 years old. When a woman with 103 years of experience wants to give you a lesson in life my advice is

to listen to the pearl of wisdom she may share with you. This woman who was born before Federation, when Victoria was still Queen and Breaker Morant was still writing poetry for the Bulletin Magazine, offered some sage advice ... “Son, the day I stop learning is the day I die.” On its own, it’s a standard cliché. But coming from someone who has lived it meant a lot to me. I swiftly realised that ‘I didn’t know that I didn’t know’, and this epiphany changed how I viewed things. I realised it is better to listen than to speak; to watch rather than do; and to ask rather than tell. I learnt knowledge can come from others and how we apply what we learn is wisdom. I began to realise that I didn’t know and thus looked to learn as much as possible whenever I could. So it is with the relationship between franchisor and franchisees with this know and don’t know concept. At some stage during a relationship it is possible both the franchisor and franchisee may not know they do not know; thus relationship communication breakages can appear and brinkmanship, often distinguished as arrogance, or one’s superior rights, wedges itself into the relationship. It’s no-one’s fault, it just happens when we are in a relationship when everyone knows everything. Perhaps you know of relationships like that? I do as I have been in them.

Essential ingredient to success Lifelong learning is an essential ingredient to success. For the franchisor it is learning to maximise relationships and how the franchisee’s experiences can help improve the brand. For the franchisee, it is learning the business operations and how to participate and contribute to the growth and success of the brand. Frankly, I have seen too many franchisors and franchisees who think they know everything when indeed the sad fact is, they don’t know they don’t know ... which is ignorance - and when this is coupled with ego, it can be disastrous for a brand. Greg Nathan, the franchise psychologist guru from Franchise Relationships, in his excellent book The Franchise E Factor suggests that franchisees move through stages during their relationship within a franchise. He argues they move from a ‘glee’ stage through the ‘me’ stage and finally settling on a ‘we’ stage. He advises that all folks within the relationship should be aware of these distinct stages, work through them, and he suggests action items to mitigate the effects of the transition stages. Whilst this is sound advice it can be a little easier said than done as any parent with teenage children will attest. Knowing the stages is very different to having the skills to work through them

e xpert adv ice

“As a franchisee, I thought I knew more than my franchisor and I often told him.”

ensuring win win success for everybody.

The secret The secret, and there is always a secret which more often than not is an obvious gem, is that a key component to sustained franchise success and maintaining a connection between the brand and those investing in it is a never ending learning platform. In other words, a great brand is always learning and teaching. Franchisors that deliver lifelong learning (for the life of the franchisee) on operational excellence, being brand ambassadors and good business management practices, are positioning themselves for success. We can’t force people to learn but we can provide an environment that encourages a realisation that we know we do not know, and therefore seek to learn. This concept should be no different for franchisees within their own business model. They can also benefit from structuring their operation to embrace learning as a required capability. Too often, to the detriment of the brand and indeed the franchise outlet, many franchisees know their business yet don’t pass on their learning to their staff who interact with consumers. It’s no good to espouse platitudes and clichés about how good the brand and the business is when staff are not capable of delivering the brand promise. So it is in the best interests of a franchisor to lead by example and establish a learning platform that provides for continuous learning which can be replicated by their franchisees within their own operation. Thus a savvy franchisor will ensure their learning platform encompasses the training of franchisees’ staff to maximise the brand experience for consumers. Left to their own devises it is common for franchisees to neglect this important operational requirement and therefore expose their clients to potential incompetent service. The reality though for any franchise system is that they have a learning culture no matter what their learning platform may

be. Advanced platforms or none, it doesn’t matter, for whichever it is will be embraced as the brand culture. Learning platforms create learning cultures and if a franchisor ignores this important operational need when training franchisees then they potentially expose their brand to apathy.

Corven’s 2009 Insight Report identifies franchise systems with learning cultures:

• Embrace the power of training,

understanding the influence training has on franchisee competency development and the brand’s business performance

• Position training at the centre of strategic discussions and operational execution

• Champion the perception of

training as valuable and meaningful learning for the betterment of the brand and the franchisees

The learning culture that surrounds a franchise system can impact the motivation of all stakeholders including the front line staff facing the consumer every day. Thus it is in the best interests of franchisors if they create a learning culture within their entire operation by adopting an extensive and inclusive learning platform. As a Corven Insight Report participant stated; “It (learning culture) needs to change at both ends (of the franchise system) in order to progress this system to the next level. A system is doomed, simply because (at) the highest levels of a franchisor (the managers) do not have a thorough understanding of the importance of learning”. The centurion sage I spoke of earlier said that whilst she remains alive she will always be learning. She knew that she didn’t know. It therefore seems reasonable that if a franchise system does not have training at the core of its operations then it will ultimately fail. It will fail because the franchisee, through poor learning, will assume they know everything and thus develop their own systems contrary to the franchise model, driving the brand into confused insignificance.

Franchising is basically brand extension by bringing together a variety of people with a variety of interests. Ongoing learning and training within the franchise thus becomes critical to its growth success and brand culture. If the franchisor fails to add lifelong franchisee training to its strategic culture they will suffer from decisions made by those that think they know and yet don’t. v Richard Evans is a senior partner with Conroy Llewellyn & Evans and helps brands maximise their communication potential. He can be contacted on 1300 303 183.

Comparative questions to ask franchisors before committing to a brand Does your learning platform include ongoing education for franchisees and training for my employees? Does your learning platform include franchise system operations, business management fundamentals, business growth, sales and marketing and leadership and management? Are your trainers and operational personnel minimum Certificate IV in Training and Assessment qualified? Does your training deliver a nationally recognised qualification? Will you conduct ongoing assessments of my capabilities? How does your training demonstrate adult and workplace learning principles? When was the last time the franchisor reviewed and updated their franchisee induction and other program structure, content and materials? How does the franchisor demonstrate a commitment to ongoing training?

profile: snapon tool s

Why snap-on REALLY IS

A SMART INVESTMENT The initial investment required by new Snap-on Tools’ franchisees includes so much more than ‘just the franchise fee’, and this is why Snap-on has been named Australia’s ‘best value franchise system’.

ick Hudson, the National Franchise Manager of Snap-on Tools Australia and New Zealand, says Snap-on’s fee structure is truly unique, and this is what sets the highly-successful mobile tool business apart from similarly priced franchises, in the ‘around $160k’ investment range. “The $40,000 ‘franchise fee’ actually also includes all expenses involved in the six day course at the Snap-on training centre in Dallas, USA plus computer hardware, software licence fee and uniforms. The rest of the $160,000 includes $30,000 ‘finance for receivables’ which is the accounts a franchisee operates with their customers, $5,000 for start-up costs such as legal fees, $75,000 for the initial inventory plus $10,000 for working capital,” Nick explained. This transparent fee structure was put under the microscope by the rigorous testing process involved in the Australian Financial Review’s Smart Investor survey, and the fact that it beat more than 600 other systems to receive top honours in the ‘best value franchise’ category, proves that it really does offer great value for money. “When various authorities and experts within the franchise sector have reviewed our franchise from time to time they invariably remark on the value of the franchise,” Nick said. “Not only were we selected as the best value franchise in Australia in the Financial Review’s December 2009 survey but we also received honours in their two previous surveys in various categories. “With a Snap-on franchise there are no royalties to be paid and neither is there an advertising levy. There is a Monthly Management Fee for the franchise which is currently a token $400 per month and has been for the last few years.” Nick said another bonus for franchisees is that the mobile store is not an upfront expense,

but a lease payment and therefore features on the business plan.

but suitable franchisees must provide the correct character traits.

There were also benefits for franchisees upon leaving the system.

“You need to be a people person; you need to enjoy the sales and customer service environment; you need to be somebody who’s really enthusiastic, who wants to get ahead, and is excited about being in business for yourself,” Nick said.

“Although it is not an aspect we focus on or highlight, the fact is that if a franchisee decides to leave the franchise for any reason they can recover a good part of their initial investment. The $30,000 will have been used to finance credit sales to customers on terms set by the franchisee, so that money can be collected. The inventory Snap-on buys back at the franchisee’s cost without any restocking charge,” he said. Snap-on Tools is about to celebrate its 22nd year in Australia and its 90th birthday worldwide. There are around 5,000 mobile vans worldwide offering a range of over 19,000 different products directly to their customers. Potential franchisees are not required to already be familiar with tools. Snap-on supply all the territory research, training and support,

Well established in QLD, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. “We have more customers than we can service,” says Nick, “which is a strange statement to make! We don’t advertise our product because we know we’ve got lots of customers out there who want to buy our product. We just need franchisees to sell to them.” v For further information visit www.snaponfranchise.com.au

So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

FINANCIAL ADVICE

CASHFLOW

Darryn McAuliffe, National Manager, NAB Franchise Banking

MANAGEMENT TIPS T

he old saying, ‘cash is like oxygen’ has never rung so true and cash flow management will continue to be a key to success for businesses large and small, well into the future.

their cash flow.

A business without proper financial structure, planning and support is at a greater risk of failure.

Know where you stand from the start

A healthy cash flow ensures a business is never caught out-of-pocket, and is well equipped to cover unexpected costs, and to ride the peaks and troughs of changing economic conditions. To be successful a franchise needs to balance the cash flowing in and the cash flowing out. It’s about knowing where your money is, staying on top of your finances and having the right systems and products in place. It is important that your business is always growing - and the secret to growth in a downturn is good cash management. Not surprisingly, cash flow concerns are a major source of stress for business owners and managers with the most stress being caused by being hit with unexpected bills or expenses and chasing payment from late or non-paying customers. But cash flow problems do not just cause stress. They also affect the long-term profitability of business, with cash flow problems putting a strain on the relationship with customers or suppliers. Despite the serious consequences of cash flow problems, only a minority of business owners or managers have help managing

Your business banker is there to help you with advice and cash management products and solutions. So make sure you are speaking with them often and asking for help. For people considering a franchise business it is critical to begin by considering not only the cost of acquisition or setup, but also what working capital will be needed to fund the business until the business breaks even. It can take a franchise business up to 18 months before it starts to turn a profit, depending on the nature of the business, so it is important for a franchisee to take this and the outgoing business costs into account. Potential franchisees should also consider the return on their investment ROI (EBIT/Total cost of investment) and what return they need to justify their outlay. As a guide we suggest a minimum return of 25 per cent for franchisees considering if the investment will provide an adequate return or not. However this will vary depending on the industry, size and value of the franchise business being considered and we always recommend people seek professional advice before making a final decision. The majority of businesses will experience seasonal cash flow swings which business owners need to factor into their budgets and accounting. A good example of this is a franchise business which is heavily reliant on gift or holiday periods such as Christmas, Mother’s Day or Father’s Day.

In some businesses those periods may account for as much as 70 per cent of annual business and profits. If that’s the case for your business, it’s critical that outside these peak periods you budget tightly, control costs and use profits generated during the peak periods to carry the business through.

Tools at your disposal It is a good idea to investigate any financial tools and products in the market which are available to help you manage your cash flow. There are many solutions from business banks like NAB that enable you to receive payments from a variety of channels – whether that’s via EFTPOS, your website or over the phone. Once you have the products and support you need from your bank, the next step is to develop your cash flow forecast. This will help you track your finances within the cash cycle - from paying for goods, services and suppliers to collecting revenue from customers. Operators need to understand their core customer base and how sales patterns might be affected if the economy tightens. We’ve seen strong demand for working capital finance from our business customers that are increasingly after smarter funding solutions that suit their cash and revenue cycles. The traditional overdraft is also a handy lending product for short-term financing, providing a credit limit on top of a cheque book account and including features such as the use of variable interest rates, cheque

DD franchise ad 230x55 v2 2009

book and electronic access. But if you decide to access such short term funding it is also important to remember to consider any associated costs. Franchisees often find themselves in difficult situations when it comes to confronting late-paying customers. They are often reliant on a small customer base, and form tight relationships with valued clients. So when it comes to conversations about money, there is some trepidation and anxiety when it comes to raising the issue. Taking measures to better manage your cash flow and becoming familiar with the banking solutions available will prevent many business owners finding themselves in this situation.

Managing the cash flowing out In an environment where you need to spend money to make money, it has never been more important to know the most costeffective way to make outgoing payments. Methods such as direct debit can often be an efficient payment solution for meeting supplier and staff costs. You could also consider controlling and monitoring your expenses by issuing business debit/credit cards to staff as a useful way to cover unexpected or impromptu payments. Try making the most of debit rather than credit and determine within your business the most appropriate times for their use. Make sure that you keep a record of any repayments that your business may have on lending products and the amount owing. But most importantly, remember to always hold and spend your cash wisely. Prioritise and budget your expenses to determine which costs are payable within your means to reduce any unnecessary pressure on your cash flow. Every business has unique challenges and although it might sound obvious, great business leaders never overlook the basics. Ensuring your cash flow is the cornerstone of all businesses large and small. v For more information go to www.nab.com.au/franchising

Darryn McAuliffe is National Manger, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com. au or 0412 789 027. Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

Put together a good cash-flow forecast - A cash-flow forecast is a key diagnostic tool for the health of a business. Without one, getting your business’s cash-flow right is almost impossible. Communicate from day one - Constant communication as the crucial first step to improving debtor days and the best way of getting a bill paid on time. Check the credentials of new customers - Implement standard credit checks for new clients that will be offered credit. Give your customers a reason to pay Consider a range of different ways an early payment discount can work. Spend more time ensuring your big clients pay - Managing big clients requires a careful approach, with plenty of care and attention backed by a firm commitment to being paid. Be disciplined - If sweet-talking, phone calls, or discounts don’t get your debtors to start paying, they need to know that you won’t be afraid to resort to other actions. Don’t grow yourself out of business - Talking to your bank can help you get through the cash-flow squeeze that often precedes a profit boost.

10/9/09

Build your own

cleaning business without doing the cleaning

The cleaning industry is booming, this is your chance to cash in without lifting a duster! Get your free copy of The Cleaning Business Guide today

Call on

1300 438 783 51

8:17 PM

PROFILE: united pet roleum

Be part of the future of FUEL Our beginnings

From humble beginnings in 1981 under the Astron banner, Directors Eddie Hirsch and Avi Silver have grown United Petroleum to be the largest independent fuel and convenience offering in Australia having achieved over 232 sites by December 2009. In 2007, United Petroleum turned its attention to franchising and, in mid 2008, franchised its first site in Kingsway, Victoria. The company’s key goal is now to expand its network and position itself as the best franchisor in the industry.

A turnkey business solution United’s franchisees are backed by a solid company which has ensured success by strategic expansion in these related areas:

• Petrol retailing • Convenience store retailing • Development of branded United products • Wholesaling of petroleum products and LPG

As an independent fuel company, United obtains its petrol from reputable and trusted suppliers. The company’s

structure provides very solid support for franchisees, with expertise in:

comprehensive operations manual is provided to act as a daily guide and resource.

• Fuel retailing • Consumer goods retailing • Property management/acquisition • Merchandising • Franchise management • Repairs and maintenance • Accounting and legal • Training • Audit and compliance

Our financial partnership

Innovative, environmentallyfriendly petroleum products

Franchisees pay a royalty on the shop turnover, which is set at a fixed percentage. This means that as you grow the business, you grow your income and goodwill. Franchisees in United pay no separate marketing levy.

As the only petrol retailer in Australia to offer ethanol petroleum products at all sites, United Petroleum’s franchisees have a big market advantage. Users of petroleum products containing ethanol pay less, and get the benefits of a cleaner burning fuel that’s better for their cars and the environment. In some United Petroleum outlets, sales of merchandise exceed those of petrol sales. We help our franchisees achieve these results with a monthly merchandising program that includes planograms (layouts for product displays), negotiations with preferred suppliers for the best possible deals and eye-catching point of sale material.

Training and field support We want our franchisees to hit the ground running as well-trained, competent operators who can start to build their business from day one. Every franchisee has intensive, off-site training in our purpose-built training centre. Its part of a retail service station, so practical skills can be learned ‘on the job’, backed up by theory and classroom sessions. Franchisees then experience training ‘onsite’ to ensure they’re confident about all aspects of their business. An experienced field support team is on hand to support and advise franchisees as they build their business and a

Franchise agreements are for 5 x 5 x 5 years, and can be renegotiated for a further term. Successful franchisees can buy multiple sites, because we’re keen to build long term relationships with our best people. Franchisees pay a franchise fee and goodwill for existing sites and buy their initial stock, but there are no costs for fuel, equipment or shop fit-out. A cent’s per litre commission is paid on the volume of petrol franchisees sell.

Yes, I want to be part of United’s success If you’re inspired by United Petroleum’s achievements and you feel excited about becoming part of a best-selling success story, you may be an ideal franchisee. We’re looking for people who have:

• Ambition to become the owneroperator of their own franchise.

• Good staff development/ leadership skills • Sound management/ administrative skills. • The commitment to learn and follow our proven retail and management systems.

• A strong belief in superior customer service. • A desire to play an active role in their local community.

• The enthusiasm and energy to work hard. If you believe you have these qualities we would love to hear from you. Please complete a Profile Application Form which can be found under the ‘franchising’ section of our website at www.unitedpetroleum.com.au . United is proudly a member of the Franchise Council of Australia.

The future of fuel in Australia

CONVENIENCE RETAIL AND PETROL FRANCHISES

NOW FRANCHISING An Australian success story now destined to become a successful convenience retailer

VENDOR FINANCE AVAILABLE*

Innovative, rapidly growing and in just 18 years United has established hundreds of sites around Australia. United continues to grow, opening new sites every year. Fast track your future with this exciting package which offers: • A turnkey retail solution • Australia’s premium service station sites • Ongoing product innovations • Environmentally friendly petroleum products • A 15 year tenure • Merchandising & promotional support • A strong, experienced team for retail support and guidance

*Finance available on Goodwill amount only and is subject to applicant approval

United. A company on the move For more information contact Joanne Stewart on (03) 9413 1680 or download an Application Form under the Franchising section of our website at www.unitedpetroleum.com.au 53

FRANCHISING ADV ICE

IT’S ABOUT COMMITMENT

Kevin Bugeja, Managing Director, Franchise Selection

uying a franchise business is becoming increasingly popular, as thousands of people are leaving behind the shackles of office life and pursuing interests through greater self-responsibility. For those people still sitting behind their desk, glancing between the clock, their manager’s door, and the world outside, wondering if there might be another way to earn a living, the answer is a resounding ‘Yes’. However, abandoning the day job isn’t the right thing to do immediately. Entering into a franchise arrangement requires a good deal of preparation, planning and research. Investing in a franchise is a huge financial undertaking, and so you’d expect everyone to get it right. After all, there’s the back-up of an established franchisor that has put years into making a profitable business model work flawlessly and since you’re buying a tried and tested model, the risk of failure is substantially lower than starting your own business and with the knowledge that most new independent businesses are likely to fail within the first few years, it makes sense to consider a franchise, as the success rate is far greater.

If you are at the point where you are reading this article, you are probably someone who has already entertained the idea of owning a franchise. You may have started and/ or owned a business in the past. Perhaps, you are a successful salesperson, looking to work for yourself? You may have industry experience that makes you uniquely suited for a specific franchise opportunity. Possibly, you are married or in a long term relationship,

have grown children, are financially secure, and are ready to live your lifelong dream of running your own business.

Whatever your background and motivation, it is important for you to investigate whether or not a franchise is right for you and even your partner and it is also important to try and find one that best suits both of your interests so that you will both enjoy working in the business. This is really important as the typical franchisee we most commonly see may have already made a pact or even shared marital vows to stick together with their partner in sickness and in health, for richer or for poorer, in good times and bad. But the trials and tribulations of 40+ hour work weeks with sick kids at home, and late-night board meetings while making someone else rich can at times be the ultimate test on a relationship. Married couples across the country constantly struggle to balance the responsibilities of working long hours, trying to spend time with each other and possibly caring for their children, too. What if one partner constantly travels? Or the couples’ schedules are completely opposite? And how do you keep the romance alive when all you feel like doing is coming home from work and calling it a night? Eager to find a solution, more couples are turning to franchise ownership as a way to gain control of their work/home life - and still bring home the bacon. Franchising gives husband-and-wife teams the opportunity to capitalise on a turnkey business model, recognised branding, training and more, all

the while allowing couples to be their own bosses. Such opportunities provide greater flexibility than a traditional corporate job, freeing up more time to spend with the family - and each other. It’s also a great way for former stay-at-home mums to re-enter the workforce in an industry about which they feel passionately. Another benefit to owning a franchise together with your spouse is the ability to split tasks. Since two heads are better than one, time-consuming and detail-oriented projects can be tackled together, and responsibilities can be divided among the two co-owners based on their background and talents for greater efficiency and organisation.

Can you work and live with your partner every day? Well many franchisees seem to be able to do this very successfully but most set very clear ground rules as to who does what in the business and they may even assign different roles to avoid conflict i.e. ‘Is one of you the spokesperson’? ‘Who will take care of the admin and banking’? ‘Who wears the marketing hat’? And equally importantly, ‘Who’ll down tools to pick the kids up from school’? Obviously these are up for discussion and can be flexible when they need to be, but it works better to decide in advance who is ultimately responsible for getting which things done.

“Nothing kills romance quite like discussing the bank balance or stressful financials issues in bed.”

Don’t have financial meetings in bed Nothing kills romance quite like discussing the bank balance or stressful financials issues in bed. Keep these and any other sensitive issues out of the bedroom, and if something is bugging you, don’t save it up till bedtime - try and handle it early in the day. It is also important to establish a real separation between work and home and you should also try to schedule quarterly long weekends with zero business discussions.

Have separate interests or hobbies outside your business Make a point of not doing absolutely everything together and just like all relationships it is important to allow some ‘me’ time away from the business and your spouse. This will not only make you feel fresher and more relaxed, but you will also look forward to working with your spouse and you’ll have something else to talk about apart from the business and the kids.

Determine your strengths and weaknesses Making a list of your strengths is easy. But when launching a business, it’s also important to make an honest assessment of your weaknesses. Before you get to work selecting a franchise, take the time to develop a list that honestly depicts your strengths and weaknesses as potential business owners. It is also important to ask existing franchise owners questions about the duties they perform, and compare the job requirements to your profile. If the business has the potential to be a good fit, the skill sets required to run the business will either be skills you already have or skills you can learn quickly. If this is not the case, it’s best to keep looking.

If a certain aspect of a franchise has a steep learning curve but the business is otherwise a great fit, you may want to consider hiring someone experienced initially to assist the start up of the business. If this is the choice you make, be sure to include their salary and benefits in the financial business plan. However, many potential franchisees make the mistake of thinking they’re limited to buying a franchise in their current field. In fact, this might be the worst way to go. Some franchises will not allow someone skilled in a particular industry to buy a franchise in that industry. For example, a chef may not be allowed to purchase a fast food franchise. The difficulty here can be unlearning trained behavior or skills that are no longer relevant or perhaps may be in conflict with the new way of doing things that can be difficult for some to adapt to.

When an employee sees a manager coming in late, leaving early and taking long lunch breaks they think the worst. They don’t understand that you came in late because you attended a 7am franchisee meeting. They have no idea that your lunch ran long because you were signing a deal with a big new client. It doesn’t occur to them that you left early so you could attend a Chamber of Commerce networking function.

Basic business skills are transferable to any franchise. If your current position involves universal roles like sales, marketing or accounting then your franchise options are practically unlimited.

Confucius said “Find a job you love and you’ll never work a day in your life.”

Communication with your employees can help them see you’re working as hard as they are. Share your growth projections and help individuals set goals to meet them. Bring key employees to franchise meetings and allow your employees a role in growing the business, and they’ll take pride in supporting your success.

If you don’t love it, don’t buy it

If you’re not working hard for your business, neither will your employees.

If you wake up in the morning and dread going to work, it is important that you buy a franchise in an area you are passionate about otherwise your franchise will become just as dreaded by you and you will not be successful. It’s as simple as that.

At the end of the day, the only one who cares if your business succeeds is you. This is not the time to kick back and count the money. In fact, that attitude is the quickest way to ensure that soon there won’t be any left to count.

The beauty of franchising is the endless variety of options - there’s literally something for everyone. You just need to devote the time and effort to figuring out which one will make you hop out of bed every morning, happy to be doing what you love. v

Even the most diligent business owners may forget that employees can’t see through the office door. They have no idea you’re calling customers, ordering supplies, writing a marketing plan, reviewing applications and trying to find a way to cover next week’s payroll. For all they know, you’re taking a nap.

Kevin Bugeja, Managing Director Franchise Selection, Suite 201, Level 2, 566 St Kilda Rd, Melbourne, Vic 3004 PH: 1300 FRANCHISE (372 624) Mobile: 0412 511 630 Email: kevin@franchiseselection.com.au Web: www.franchiseselection.com.au

Lead by example

profile: ecosmart hot water

Join EcoSmart Hot Water and

be part of one of Australia’s fastest growing industries

Australia’s largest locally owned hot water system manufacturer, EcoSmart Hot Water, is currently recruiting for distributors nationally.

here is NO need to be a plumber to join EcoSmart. No marketing fees, royalties or large start up capital.

EcoSmart Hot Water specialises in sales, supply and the installation of award-winning, energy efficient solar hot water systems. Solar hot water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to solar hot water more attractive. The combination of government renewable energy initiatives and rising energy prices is resulting in increased demand from households to reduce their energy consumption. This increase has not only given homeowners a major stimulus to make the switch, but has also facilitated a rapid increase in demand for tradesmen and distributors around Australia. EcoSmart Hot Water prides itself on providing Australian households with environmentally friendly hot water solutions which will reduce hot water energy consumption by up to 80% and eliminate tons of greenhouse gases year after year. Dave Boertje from EcoSmart Newcastle and Central Coast had a long history in the insulation business before making the switch

to solar hot water. Dave is proud to represent and promote the EcoSmart brand name as he believes that not only are the hot water systems environmentally friendly, but are quality and most importantly Australian owned. “I jumped at the chance to start up an EcoSmart Hot Water business throughout the Newcastle, Hunter and Central Coast regions of NSW. EcoSmart place great emphasis on offering a friendly service and a comprehensive range of efficient hot water systems. The solar hot water industry is a rapidly growing market and to be part of this together with EcoSmart is a very exciting opportunity for EcoSmart Hunter and Coast,” Dave said. The hard work from Dave and his team at EcoSmart Hunter and Coast has not gone unnoticed. Having achieved consistent results over the past few years, the business has been named High Achievers at the EcoSmart Dealer of the Year awards for the past three years. Con Jamos from EcoSmart Sydney said the EcoSmart dealership has worked for them because they are selling an Australian made product of high quality that they strongly believe in.

“It is a product that all Australians will one day need to have in their homes to help save our environment and will benefit all households” he said. “Our determination and innovation has helped us compete and grow against competitors who have been in the business for over twenty years. With the ongoing support from head office, strong marketing campaigns and strategies, I aim to be the largest solar hot water specialist in the Sydney metro,” Mr Jamos concluded. Water heating is one of the most energy intensive activities in the home and is a large contributor to the world’s greenhouse gas emissions. Investing in a solar hot water heater is a cost effective and realistic way to help homeowners reduce their immediate energy bills, reduce greenhouse gas emissions and future proof themselves against further utility price rises. EcoSmart Hot Water is Australian owned and manufactured and its dealer network covers most regions throughout Australia. EcoSmart provides ongoing support with marketing, lead generation, national and state based conferences and extensive training for all sectors of the business. EcoSmart Hot Water manufactures a comprehensive range of environmental hot water systems for the home, and is a part of the GWA International Ltd group of companies. GWA is committed to providing environmentally friendly solutions to Australian homes with their famous family of brands including household names like Caroma, Dorf, and Sebel. v For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.

Join EcoSmart and

Brighten your Future Solar hot water, one of Australiaâ&#x20AC;&#x2122;s fastest growing industries No need to be a plumber or have a trade background Fully Australian owned and operated company No marketing fees, royalities or large start-up capital On-going support with marketing, lead generation, conferences and extensive training

For more information on EcoSmart Dealerships, call BEN ANDREWS - 03 9845 0241 ALLEN DE SOZA - 02 8748 9130

ecosmart.com.au

profile: Aussie Mobile Grooming

INTERNATIONAL PET GROOMING FRANCHISE SEEKING AUSSIE MASTER FRANCHISEE P

et owners are willing to invest huge amounts of time and money to ensure their much-loved four-legged family members are kept clean and well-groomed. No longer seen as a luxury, professional dog washing and grooming is considered an essential service, particularly for busy, urban, professionals, who may not have the time or space to wash their dog at home. International franchisor Aussie Mobile Grooming (AMG) has been meeting this increasing demand for more than 10 years, building up a successful network of pet grooming franchise owners worldwide in the process.

Background of Aussie Mobile Grooming The concept for Aussie Mobile Grooming (a division of international Aussie Pet Mobile) was created in 1996 in Sydney. The business became an immediate success, and rapidly expanded via franchising throughout the United States, Ireland, Canada, South Korea, Hong Kong, UK, China, Taiwan and Japan. AMG’s headquarters are now based in California. AMG is an internationally proven franchise system which has cornered the mobile pet grooming niche in the $42 billion US pet industry. With more than 100 franchisees operating throughout 350 US domestic territories, AMG continues to expand at a rapid pace.

What is the Aussie Mobile Grooming (AMG) master franchise opportunity? Owning your own AMG Master Franchise will allow you all the benefits of expanding a franchise network without the risk of starting a new business.

Criteria for an AMG master franchisee:

Grooming name and your services to potential franchisees and to build and retain a customer base.

• The motivation and dedication to drive your new business.

• A desire to assist, develop and grow the

entire Aussie Mobile Grooming system for your benefit, your customer’s benefit, your franchise owners’ benefit, and the benefit of the system as a whole.

• The financial capacity to purchase the

master franchise ($250,000) and fund its start up period.

• A genuine love for animals. Benefits of operating an AMG master franchise:

For more information about becoming Aussie Mobile Grooming’s master franchisee please call the founder Ian Moses in NZ + 64 7 865 6431 www.aussiepetmobile.com Email: iwmoses@aussiepetmobile.com

Credibility rankings:

• Operational support from the successful US

Aussie Pet Mobile, Inc in America has obtained the following awards:

up franchise units in your territory franchisor

• Cutting edge technology to help manage scheduling, routing and customer databases

• Outstanding PR representation and a

comprehensive menu of marketing options

2010: AllBusiness AllStar – Top 300 Franchises Red Hot Franchises.com – Franchise Hot 100 Entrepreneur Magazine

• State-of-the-art Mercedes vans which come

Top 500 Franchises

Training & support for master franchisees:

Entrepreneur Magazine

The franchisor will provide you with a training program covering the following:

#79 Overall Ranking (2008- #86)

fully equipped and ready for business

• Financial management • Management of business operations • Sales and lead sourcing • Marketing (online, print, mailing etc.) Why Aussie Mobile Grooming is different

• An ability to market the Aussie Mobile

Aussie Mobile Grooming offers a proven unique business model, with outstanding systems and support for franchise owners.

AMG prides itself on its innovative van design, mobile heated hydrobath, and mobile grooming service assuring a complete and comfortable experience for each pet, no matter what breed, providing quality care, convenience and attention to pets of all shapes and sizes. v

• Revenue from franchise fees when you sign

• Strong communication and organisational skills to work with your franchisees and meet their needs and expectations.

The Aussie Mobile Grooming services and product mix are different to any other on offer.

2009/2008: #1 Pet Services Franchises #18 Home Based Franchises #43 Fastest Growing Franchises (2008- #49) #66 Global Franchises (2008- #77) Franchise Business Review – Best in Pet Service Category AllBusiness AllStar – Top 300 Franchises Inc. 500/5000 - Fastest Growing Private Companies in America

FRANCHISor profile: Regal Matt ress

FRANCHISEES

Get the Royal Treatment AT REGAL Regal Mattress Outlets’ key to franchising success is simple: Provide a unique business model and deliver outstanding support to franchisees.

elbourne based Regal Mattress Outlets is a growing business system that has evolved into a successful and profitable franchising model. Founder and Managing Director Rob Simon believes the key to the business’ success, apart from its simplicity, is owning the entire supply channel. “We make our mattresses in our own factory and then we deliver them straight to the customer’s home. There is no need for our franchisees to manage incoming stock (apart from floor stock and limited cash and carry stock) and as such, we are able to supply our customers with their new mattress in a matter of days, not weeks.”

Growth through franchising Regal Mattress Outlets is currently at a very exciting stage of its evolution. The company has been trading since 1998 under various guises and in 2005 it was decided that to grow, they should explore

the opportunity that franchising provides. “After engaging some of the best consultants in the business, Regal was finally franchise ready at the start of 2007. The first franchise to open was in May 2007 and from that point on, the business has taken on an exciting new growth phase,” said Rob. “For us to be successful, we need our franchisees to be successful. Think of all the other great franchises out there; 7 Eleven, Howard’s Storage World and Subway, to name a few. They all started out small, but the key to their success has been the success of their franchisees,” he said. “Our business model affords us the opportunity to grant franchises to like minded people who are motivated and driven to succeed. It’s not difficult to run one of our franchises, but it important that we all share the same vision and drive.” Regal Mattress Outlets have a very clear business model and believe the cornerstone to their success is to ‘keep it simple’. “As such, we eliminated all the difficult aspects of running an ‘average’

bedding store such as stock management, warehousing, delivery, buying furniture and manchester as well as the need for large retail premises. Whilst there are many bedding stores around, there are few mattress speciality stores and in Victoria, Regal clearly is the market leader.”

Quality product Rob says providing a quality product is also extremely important. “The team in our Noble Park factory only use the best quality materials and latest technology as they handcraft our mattresses and we pride ourselves in over engineering our mattresses.” “Of course Regal promises that none of our mattresses are imported and we also promise that because we are factory-direct, our prices will be at least 30 per cent less than our main competitors’ sale prices.”

Typical franchisee Because Regal Mattress Outlets is a very simple business model, desirable franchisees need not be sophisticated in their knowledge of sales or business. In fact, Regal prefer their franchisees to be regular, everyday people, much like their customers. Being an excellent Regal franchisee means relating well to the average person on the street, which is their customer base. Franchisees should be hard working individuals with the right personalities – Regal can teach the rest. One of Regal Mattress Outlet’s newest franchisees, Tony Mitreski of the South Morang store, is typical of the type of franchisee sought by Regal. Tony, an accountant, and his wife Lil opened their South Morang outlet just over three months ago, and the business

is going ‘better than expected’. Tony says he had been looking at the pros and cons of various franchise systems for about four years before deciding on Regal Mattress Outlets. “As an accountant, I guess I’m cautious in nature about the bottom line, so I was looking for one that would strike me as viable in that aspect, and also with Regal, the entry price was not high. Also, I’m no salesperson, well I didn’t think I was then, but now because I have so much knowledge and confidence, I find I’m able to sell our products. I like the aspect that we don’t have a lot of people coming through the shop, but those that do, well about 80 per cent, come into the shop because they are looking to buy a mattress and are genuine buyers.” Tony also says that the training and support provided prior to opening his outlet, and the ongoing back-up has been excellent. “Initially, before we opened we went to other stores to train, to see how the other franchisees reacted to customers and made sales, and how they always got ongoing support from head office. We also got to know the products and now I’m very confident, and if there’s anything I’m not sure about, head office is only a phone call away. I never feel like I’m alone, I definitely feel like I’m part of the whole business. “Since we opened the doors, sales have been good, better than expected, so I certainly can’t complain,” Tony said. In fact things are going so well for Tony and Lil that they are looking to employ an additional sales person for Sundays, to free up some ‘weekend time’ and Tony has plans afoot for another outlet.

“I’d definitely like to purchase another Regal franchise, down the track – multi franchising would be the way to go,” he says.

before we grant a franchise, after all, it is our franchisees and team members who make our company the success it is.”

Committed to success

Regal currently have six franchises (out of 11 sites) with three more opening in the next three months.

Regal’s Retail Sales and Marketing manager Braith Bamkin is so committed to Regal Mattress Outlets that he actually owns one of the group’s franchise stores. “So I know what it is like to run a Regal Mattress Outlets franchise,” he said. Braith’s small business experience began in his early 20’s working in his family’s furniture factory while studying at for his MBus in Marketing. Braith has subsequently owned his own businesses and worked for a number of large multi-nationals before joining Regal at the end of 2006. “With Melbourne’s population growing as rapidly as it has been, mattresses have been in high demand over the last few years and will grow further as the city heads towards seven million people over the next 20 years. That’s a lot of mattresses to sell and replace!” Braith and his retail team are only ever a phone call away and work with franchisees to establish their stores and mentor them on an ongoing basis. “We seek to grant franchises to people with a ‘can do’ attitude and prefer husband and wife teams who are open and willing to learn. Our company culture is extremely important and as such we need to ensure that new franchisees fit into that culture as it is important that we act as a whole. That makes the whole franchise concept more as no one is ever alone at Regal. We like to get existing team member feedback

“Our business is a retail business and as such we run from bulky goods retail zones and franchisees lease the premises. We like sites that are 300–500 sqm in high profile traffic areas. As we grow we are moving into Homemaker centres as our advertising (and word of mouth) is increasing our presence in the market,” Braith said.

Franchisee support Braith says that whilst Regal is not a complex franchise system, the franchisors have invested in the business to provide the sort of support and systems you expect from a much larger franchisor. These include:

• An initial three week training program that is simple, fun and effective.

It includes time spent in company stores, so franchisees can experience selling Regal mattresses without any pressure as well as specialist sales, operations and product training modules

• A dedicated Operations team that will: - guide franchisees through their initial training and trading days - support in the set up of the store - mentor and support on an ongoing basis - be on call to answer any questions that arise

• A POS system managed from head 61

FR ANCHISor profile: Regal Mattress

office so franchisees do not need to keep abreast of software updates or product and price changes

• Ongoing measurement of performance

so future training needs can be identified

• An online operations manual and

company intranet so that all the information needed to operate the business is at hand 24 hours a day

• Monthly head office manager and team meetings with ongoing training

“But,” Braith adds, “we think the best thing we offer (apart from our great mattresses) is something intangible and that is a supportive and friendly team culture that means you will feel part of something bigger and always have a friendly ear to turn to.” “We encourage potential franchisees to visit our stores and meet the people you will be working with,” he said.

Company background Regal Mattress Outlet’s founder Rob Simon started working life as a chartered accountant and then became the financial controller of the large multinational he was auditing. Along with a business partner, he opened the first Quilt Factory shop in Bentleigh, Melbourne in 1980 and the chain grew to 14 before Rob sold in 1995. Other businesses were also opened during this time, including Dial A Bed, a mattress retailer operating in Melbourne and Sydney. It was the mattress business that captured Rob’s imagination as no business had done before. Operating as an independent retailer for 24 years Rob realised two things were necessary for long term survival and security. 1. Size 2. Control of supply “The two things that drive retail are advertising and referral. Advertising in Australia is unbelievably expensive. Hence size is important so that the cost per site is not so prohibitive. Control of supply was essential for sustained performance and competitiveness,” Rob explains. In August 2005 the first Regal mattress was produced in the new factory and by September 2005 Rob was totally self sufficient in mattresses. In August 2008 the factory moved to its current location where there is plenty of room to grow.

Positive customer response Rob says customers are extremely responsive to Regal’s products being Australian-made.

“In these economic times, they’re really excited about the fact that we make our mattresses in Melbourne. “And we stand by our warranty. If someone has a problem with their mattress (which rarely happens), we own the factory so we support it directly. Customers don’t have to go back to the retailer who goes back to the manufacturer who might have imported it! From our perspective, customers really pick up on that and love it.”

An investment into a Regal Mattress Outlets store is around $100,000, which includes all upfront franchising fees, training fees, stock and shopfitting the store. Price will vary, depending on the size and location of each site. v For further information visit www.regalmattressoutlets.com.au or contact Braith Bamkin by telephone – 0425 211 094 or email braith@regalbedding.com.au

feature IF THE PRICE IS RIGHT!

50 Franchises You Can AFFORD The team at Business Franchise magazine deal with hundreds of different franchise systems on a daily basis. From highlysuccessful established systems to the new kids on the block, excitement is often generated when a passionate franchisor extols the virtues of his or her system. A hot topic of conversation around the water cooler is often ‘if I had the money I would buy ???’. So what is your price range? Some potential franchisees know exactly how much they have to spend: they may have received redundancy packages, or superannuation payouts from former employees, or have sold businesses or other assets. But the majority will have to rely on banks or other financial institutions to fund their dream. Fortunately, at Business Franchise magazine, we also have a stable of financial experts who are on hand to offer sound advice to our readers, to make sure you are aware of your borrowing capabilities. So, before you decide on your price range, it is important you are aware of any ‘hidden costs’ involved, and make sure your borrowing limit is within the range you can actually afford. (See page 12) Rod Nuttall’s article.

Business Franchise magazine contacted the Top 10 franchises on our ‘wish list’ in each price bracket and asked them the question: “If I had $ to spend on a franchise in your system’s price range – why should I choose yours?” Listed below are the answers we received.

Under $25,000 Chemdry Chem-Dry commenced in Australia in 1986 and is now the largest carpet cleaning franchise in the world, with a network of over 4,000 franchisees. Chem-Dry cleaned carpets dry in two hours – not two days and they remain cleaner longer. The US patent office has recently renewed our cleaning method for another 20 years. No other operator can use it. No percentage of profits taken – the more you earn the more you keep. Full training and support provided. DubLi How would you like to own a business that works when you don’t? DubLi is like e-Bay , Google and Amazon all rolled into one, It is the next evolution. DubLi provides huge savings on brand new goods and all brand name items. Save money on school fees, medical bills, phone bills, gym membership and general insurance. DubLi offers: Unlimited income potential True residual and passive income 7 days a week and 24hrs a Day Al need is a phone and a computer, no rent, no staff or utilities. dvdzone24 dvdzone24 is providing new business seekers a turnkey operation including terminal and location in their local area. dvdzone24 plans to roll out more than 1200 vending terminals nationwide by the end of 2011. With hundreds of researched locations available, the advantage to our simple business model is that our dvdzone24 terminals are fully automated with no staff

required. dvdzone24 invites you to be a part of the automated DVD rental industry. EcoSmart EcoSmart specialises in sales, supply and installation of award winning, energy efficient solar hot water systems. Solar hot water is one of Australia’s fastest growing industries with significant government support. EcoSmart is Australia wide and provides ongoing support with marketing, lead generation, national and state based conferences and extensive training for all sectors of the business. There is NO need to be a plumber to join EcoSmart, no marketing fees, royalties or large start up capital. Jani-King Jani-King is the most professional and admired commercial cleaning franchise on the market with more than 1,200 franchisees cleaning up right now across Australia and New Zealand. As a Jani-King franchisee you'll receive full training and have an administration team to manage invoicing and debt collection and be there for you 24/7. So all you have to do is clean, and clean up - with guaranteed income ranging from $1,000 to $20,000 per month based on the contracts you acquire. Jim’s Car Cleaning If you like the idea of dealing with people, working with cars and independent, flexible work, Jim’s Car Cleaning could be for you. As Australia’s largest mobile car cleaning and detailing professionals, Jim’s Car Cleaning is typical of new millennium businesses seizing opportunities and turning what may seem as a negative, such as water restrictions, into a lucrative positive. Turn your passion into profits with a Jim’s Car Cleaning franchise. Mastercare Buying into a franchise is a major investment. Ultimately, you want to work for yourself, not by yourself - and that’s what Mastercare franchising is all about. We offer exceptional

support, training and business advice, access to a national client base, and the security of a trusted brand. You don’t have to pay big money to earn great returns. Hard work, a terrific attitude, and good customer service will always be rewarded. RP Vending Work the hours you want, generate high returns and receive ongoing support from RP. Sites for your machines will be provided as will training and access to their exclusive buying network, saving you thousands. After your initial investment to RP you are not tied to them in any way. You own the equipment and they will simply be there to support you if you need it resulting in a fantastic lifestyle opportunity. Spraypave For this price, where else can you learn a new trade and earn up to $3,000 per week based around your home and lifestyle? The demand for decorating concrete inside and outside keeps growing. Our non-franchise license means no restrictions or extra fees, yet all the benefits of an established name, team support, guaranteed work option, customer leads, contracts, finance and security with Australia’s largest network. V.I.P. Home Services V.I.P. is a professional, multi-service franchise network offering support and Award winning systems while constantly evolving with market trends. Exclusive territories and four weeks paid training which provides high level practical and business knowledge with immediate income opportunity. Provide customers with a range of services, while tailoring the business to suit your lifestyle and financial requirements. Monthly meetings allow franchisees to meet, socialise and discuss ongoing business issues to ensure they grow and develop a successful business. Franchisees said “we love our franchise and would choose V.I.P. a second time round!

$25,000 - $100,000

Jumping JJs

Appliance Tagging Services

You have saved enough money and worked hard to get into your first franchise, so congratulations. Operating a successful business is hard work and can take two years to make real money. Be more financially secure by investing in a Jumping J-Jays franchise that allows you the flexibility to continue in your day job (either full time or part time) which allows you to keep receiving the household income while still building the business in your region.

ATS are committed to helping its franchisees grow profitable and successful electrical safety test and tag businesses. ATS provide expert technical, administration, business and sales support, freeing its franchisees up to focus on providing exceptional customer service to existing ATS clients and growing their direct client base. ATS franchisees also have access to the existing ATS national client base. Full training is provided, and there is no requirement for franchisees to have an electrical background. B&S Sharpening Why would I buy a B&S Mobile franchise? The answer is simple, because there is nothing else like it out there. Where else do you get the daily, if not hourly support from a franchisor? Where else do you get treated like family instead of a number? and if that’s not enough, how about great working hours fantastic return on investment, 12 week income guarantee, marketing support ‘and your own dedicated website’. B&S Mobile Sharpening are the leaders in their business with little opposition, they are expanding at a rate of one franchise a month, they have areas available in all states at the moment, but they are going fast, so if you are interested in becoming involved in one of the best franchises around contact B&S soon!. Fastway Couriers Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier franchise can help you take control of your future. Established in 1983 and currently operating in nine countries, Fastway is a market leader in the provision of nationwide courier services. Best of all, Fastway’s multi-award winning franchisees enjoy low start up costs, no weekend work and unparalleled business support.

Nanotek by ecowash mobile Nanotek (by ecowash mobile) is the global leader in mobile car cleaning - a multiaward winning Australian franchise system with operations in over 16 countries. This scale and experience offers franchisees technologies, expertise and systems beyond the reach of purely domestic franchise systems. Nanotek’s exclusive product range utilises liquid polymer nano-technology - the eco-friendly and totally waterless process means that a Nanotek treatment can be done anywhere – in a car park, on the street or even on the showroom floor. Poolwerx PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units. Snap-on Tools A Snap-on franchisee does not pay royalties or advertising levies. The $40,000 franchise fee covers the licence fee, 6 day training course at the Snap-on Training Centre in Dallas, Texas, lap top computer and printer,

uniforms, software licence. Franchisees receive at least 5 weeks training in their territory with their sales development manager. By operating from a high-tech mobile store there are no commercial leases for retail space. A protected, surveyed territory means the franchisee knows where the customers are and takes the store to them. The Real Learning Experience If success and the pursuit of excellence are important to you, The Real Learning Experience offers you five big benefits in a corporate training franchise: 1. New challenges, stimulating and exciting work; 2. High income potential; 3.Good life balance, flexible hours; 4. Greater personal satisfaction; 5. Established, trusted brand. You don’t need training experience - you’ll be trained by one of Australia’s best. Franchises are available in all state capitals and major regional centres. Wet-seal Wet-seal is the largest waterproofing company in Australia and New Zealand, and now offers two franchises for the price of one, with the inclusion of underfloor and slab heating systems to their business model. Wet-seal provides five weeks’ comprehensive training and an outstanding level of assistance and support to franchisees, including tools, initial stock, business and administration equipment, uniforms and sign-writing and they even pay your travel and accommodation costs during training. Join more than 60 franchisees in this proven system, for a low-cost entry, with the confidence of being backed by a National, fast-moving business. Xpresso Delight Xpresso Delight transplants the café experience right into the workplace. The system works by franchisees installing Swiss made, fully automatic coffee machines in businesses free of charge, with clients simply charged a ‘per cup’ rate to enjoy 100 per cent gourmet Arabica coffee conveniently at work. Franchises start at just $64,400 and because

of Xpresso Delight’s unique passive income system, franchisees can earn a full week’s wage while only working one day per week!

$100,000 $200,000 Anytime Fitness Anytime Fitness is the world’s first 24-hour fitness franchise. Members can work out any time of the day or night, they use a securityaccess card to enter the club, even when it is not staffed. Anytime Fitness is the #1 co-ed fitness franchise in the USA, with over 1,300 clubs open and 3000 territories sold. Now franchising in Australia over 30 territories have been sold in just 12 months. 55 per cent of Anytime Fitness franchisees own more than one club. A new club opens every business day, and a new member joins every 3 minutes Baker’s Delight An Australian owned company, Bakers Delight has over 700 bakeries employing more than 15,000 people, serving 2.5 million regular customers per week throughout Australia, New Zealand, and Canada. Bakers Delight enjoys steady growth achieving global turnover of $581M in 08/09 and with over six per cent growth in Australia alone. In 09/10 global turnover is expected to reach $608M. The market for fresh bread continues to grow in line with the trend towards healthy eating at home. Cafe2U Cafe2U provides a new business owner with an opportunity to be part of the growing coffee industry, without the hassles of rents or landlords. The unique ‘acceleration package’ ensures new business owners are fast-tracked with the assistance of their personal franchisee coach. Australian owned Cafe2U was lauded by BRW’s Smart Investor survey December 2009 as one of two best value franchise systems in its price bracket out of more than 1000 contenders. With over 150 franchises in Australia and the UK, results are proven and experience shines.

Contours Contours is one of Australia’s fastest growing companies in women’s fitness. Our award winning business is the only express workout group to have the endorsement of Fitness Australia. Contours franchisees benefit from ongoing sales, business and customer service training, an annual marketing and promotions calendar, a tailored computer system to assist your daily business activities, localised support from your development manager and so much more. So if you are ready for a fit and fabulous future, contact us today. Healthy Inspirations Healthy Inspirations is all about systemised, healthy, weight loss for women aged 35+. The system offers franchisees: a complete brand manual, backed up with additional operating manuals; a marketing model based on 6-7 solid pillars and each pillar is backed up with resources and a complete marketing manual; full training (start up and on-going); demographic mapping and site selection processes; tried and tested business plan and operating systems. Pack & Send Established in 1993, Pack & Send is a recognised and award-winning Australian owned and operated international franchise system. Pack & Send offers businesses and individuals a unique one-stop packing and freighting service, with a ‘no limits’ approach to customer service. Through a network of over 100 stores, franchisees are able to sub-contract parts of larger jobs, ensuring they deliver anything, anywhere. Benefits for franchisee include high profit margins, high quality business systems, low staffing levels and business trading hours. Pretzos Pretzos sells a great range of yummy baked snack sensations plus a range of pizza, hot dogs and other baked treats. The food model and business mantra is ‘Baked

not Fried’ and the majority of the food is prepared daily and fresh at each store. With 13 stores already established in WA, Pretzos is currently expanding to the eastern states, where there are some fantastic site opportunities available for consideration. RAMS Home Loans Become a RAMS Franchisee and benefit from: a head office and credit team structure that gives franchisees easy access to decision makers; a remuneration structure designed to reward your efforts; training to help you develop your skills and your business; advertising designed to promote the RAMS brand and generate leads; marketing support to assist you to develop a strong local presence; and local leads, and field support that is with you every step of the way. Sleepy’s Sleepy’s offers the opportunity to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy's Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. We currently have 38 stores nationally and plan to have 50 stores by the end of 2010. Snap Fitness Snap Fitness offer franchisees a proven, affordable business model that enables absentee ownership, providing members with a fast, convenient and affordable workout alternative to oversized, overpriced and overcrowded health clubs.Facilities feature 24/7 access, cardio and strengthtraining equipment that set industry standards, value-add fitness services not available at comparable clubs and a safe, secure environment. In 2009, Entrepreneur magazine ranked Snap Fitness as the ‘Best in Category’ for fitness franchises.

$200,000-$375,000 All Safe Energy Efficient Products Owning an Allsafe franchise is unique. Having a successful business is of course paramount but it’s also the feeling of doing the right thing for both the customer and the environment that comes along with this success. It’s hard to explain - you just feel good! In a fragmented industry, Allsafe pulls together six businesses in one place to give the impression of a ‘one stop’ energy efficiency store. It’s a very popular concept - people want to know how they can save on energy costs and also reduce their impact on the environment. Battery World Battery World is a Queensland based national franchise business, experienced in meeting the needs and demands of Australia’s ever-growing replacement battery market. In just nine years, Battery World has grown to be one of the largest and most comprehensive retail battery chains. Owning a Battery World franchise includes an exclusive territory, store planning and fit-out design, four week intensive training program, national priority telephone number, advertising, marketing, operational and promotions support, and much more. Gloria Jeans Australian-owned Gloria Jean’s Coffees is one of the most loved specialty coffee retailers, with approximately 460 coffee houses serving an estimated 5 million guests each month. The success of the company’s franchise system has earned it a place in BRW’s top 30 fastest growing franchises in Australia for six consecutive years. Gloria Jean’s Coffees secret is a strong vision, leading-edge systems and training, and a supportive team who work collaboratively with franchise partners. Goodyear Goodyear is one of the world’s largest tyre companies with outstanding credentials as

a reputable and well-regarded brand that has strong consumer awareness and recall. Goodyear Autocare is built on this foundation with franchisees having the sense of security and certainty about their future by knowing that their newly established store has the total support of Goodyear and forms part of a multi-award winning and growing network of approximately 130 outlets nationwide. Grill’d The Grill’d concept delivers a healthy burger experience unlike any other. The Grill’d franchise opportunity is one of a proven business model with a real competitive advantage and strong consumer appeal. The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, teamwork, customer service and a strong culture that sets Grill’d apart from competitors. Mr Rental Mr Rental is an international franchise, specialising in the rental of white goods and appliances. While many other businesses suffered due to a struggling economy, we went from strength to strength, and our franchisees reaped the rewards of a financially rewarding business with an equally attractive lifestyle. As a previous Emerging Franchisor of the Year winner, Mr Rental has proven to offer a unique system, tools and support that bring real opportunity for franchisees to succeed. Muzz Buzz Muzz Buzz drive thru coffee is one of Australia’s fastest growing retail franchising brands. We have a proven and successful business model and we are rapidly expanding our brand across Australia and internationally. Our franchisees enjoy the lifestyle and financial benefits of running their own businesses while retaining

the option to operate stores under staff management if they choose. Franchisees also have the option to acquire multiple franchises and become a multi-site operator. Muzz Buzz is the market leader in the Australian drive thru coffee industry. Outback Jacks Outback Jacks Bar & Grill is an exciting fully licensed, family style restaurant franchise, specialising in relaxed, casual dining and premium quality steaks. With the largest selection of steaks on a menu anywhere in the world, our concept provides wide market appeal. Our first store opened only 4 years ago and with proven systems Outback Jacks has rapidly expanded to 20 stores in prime locations throughout Australia and are expecting to double in 2010. Shingle Inn Shingle Inn is unsurpassed in today’s café culture for the following reasons: our iconic brand is unique within the café market; our long history is evidence of our established systems and support of individual cafes; our superior quality products and delicious coffee made by trained baristas is unrivalled; and our ongoing commitment to family culture extends from exceeding customers’ expectations in-store to the relationships we like to cultivate with all our stakeholders. Trios Trios has positioned itself as the ‘people’s brand’. Extensive customer research has shown that Trios’ customers are looking for fast, casual dining, catering for the after 5pm market and providing valuepacked meals that are full of flavour. Trios provides franchisees with a strong brand name, international growth, a unique ‘eating out of home’ consumer offering and strong operational support. We’re young, we’re stylish and we’re serious about great tastes that make you feel good.

$375,000 plus Angus & Robertson Established in 1886 Angus & Robertson has the distinction of being Australia's largest bookseller. Joining Angus & Robertson as a Franchise Partner and a business owner makes you a destination for book lovers all over Australia. We have a proud tradition in providing the very best in range and customer service, which sets us apart from our competitors. Our comprehensive training program provides ongoing training and support, we offer assistance in finding locations and negotiation of lease agreements. Clark Rubber Clark Rubber Franchising has more than 75 stores throughout Australia. Our high quality support services from our Franchise Support Office are constantly being refined and improved, with an intranet system making access to up-to-date information a breeze. Clark Rubber recognise that the success of any franchise system very much depends on the success of its franchisees and is full of praise for the enthusiasm, commitment and contribution made by the Clark Rubber franchisees. Hairhouse Warehouse Over the past 17 years, Hairhouse Warehouse has grown to over 118 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair and beauty franchises in Australia. The combination of the largest range of hair and beauty products along with professional salons and beauty services has proven highly successful. Hairhouse Warehouse is embarking on an aggressive expansion plan to lead the industry in product, store locations and services. Howards Storage World With over 60 stores in six states and plans for 130 stores nationwide, our products, customer service and value have proven to

be a winning combination. Our ideal candidates have a passion for what we sell and what we do. So, if you enjoy helping people to solve their storage needs throughout the home in a stimulating work environment contact us to find out more about our exciting opportunities. Howards has opportunities to join our winning team around the country. La Porchetta When you choose a La Porchetta franchise, you’re buying into an established national brand with a strong market presence for 20 years. You have the backing of our national support office every step of the way, from setting up your business, to initial and ongoing training, local and national marketing and networking meetings. Most important, there is a flat fee system, so the more you earn, the more you keep. Nandos The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our familylike spirit. The Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business. Nando’s franchisees are part of a brand with a fun and irreverent personality, with advertising and PR campaigns that stand out from the crowd. Price Attack Price Attack offers franchisees the opportunity to become a part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and a large range of professional haircare products. Franchisees receive support in every aspect of business including extensive national advertising

campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. Salsa’s Salsa’s Fresh Mex Grill offers a fresh take on traditional Mexican food. Salsa’s is backed by one of Australia’s best-known and respected fast food franchises – Boost Juice Bars. Through this partnership, Salsa’s has access to Boost’s amazing growth platform and administration and support services. This has enabled Salsa’s to grow by 300 per cent in a mere six months. Currently there are 12 stores across Victoria, New South Wales and Queensland, with ambitious plans to have another 20 stores by the end of 2010. Snooze By investing in a Snooze franchise, you join a team which has been providing the best in bedding since 1974. From humble beginnings as Capt’n Snooze, Snooze grew rapidly into six specialty stores and expanded to open franchises in Victoria and New South Wales in 1976, pioneering new standards of service, expertise and range. Today Snooze proudly boasts a network of more than 70 stores nationwide, with more than half in operation for 10 years and some as long as 20 years. Supanews Supanews franchisees receive the benefit of a full business model franchise, with the backing of a comprehensive support structure and a strong and recognised brand. Supanews’ 5-star training and mentoring program prepares you to ‘hit the ground running’ on day one in our turn-key businesses. Further, the Supanews brand encompasses a superior corporate image and best-in-class store design. Supanews franchisees can purchase existing Supanews businesses with proven turnover, or greenfield businesses with exciting growth potential. v

17309_1 Chemdry.qxd 24/8/04 9:14 PM Page 1 17309_1 Chemdry.qxd 24/8/04 9:14 PM Page 1 17309_1 Chemdry.qxd 24/8/04 9:14 PM Page 1

TT SS GG T s S G lulusG ST s p u 0 l ,909,90900pp+ 6 2 $$$2164,

DROWNING DROWNINGATATAT DROWNING WORK? WORK? CHANGE TIME TIMETOTOCHANGE CHANGE DIRECTION? DIRECTION? DIRECTION?

BEBE YOUR YOUROWN OWNBOSS! BOSS!

Join the thousands successful Join around thetheworld world and free Jointhe thethousands thousandsofofofsuccessful successfulpeople peopleallallaround aroundthe worldand andfree free yourself. Take a look at why ChemDry is the world's most successful carpet yourself. yourself.Take Takea alook lookatatwhy why ChemDry is theworld's world'smost mostsuccessful successfulcarpet carpet and upholstery cleaning franchise in its category. and andupholstery upholsterycleaning cleaningfranchise franchiseininitsitscategory. category. Fixedfee fee royalty –– the the more more you earn, the more you keep · ·Fixed you earn, the more you keep ·· Franchises Fixed feeroyalty royalty – the more you earn, the more you keep operate between 1 and 15 vans · Franchises operate between 1 and 15 vans · Proven Franchises operate between 1 and 15 vans model for success success for over 25 years · ·Proven model for for over 25 years · Unique Proven and model for success for over 25 years exclusive products and systems · ·Unique and exclusive products and · 200 Unique and exclusive products andsystems systems · franchises all over Australia · 200 franchises all over Australia · All 200training franchises all over Australia provided · ·All training provided training provided OPPORTUNITIES IN AUSTRALIA ·· All LAST REMAINING · ·LAST LASTREMAINING REMAININGOPPORTUNITIES OPPORTUNITIESIN INAUSTRALIA AUSTRALIA

Call us now for information Call ususnow for information Call now information 1800 24for36 37

1800 24 36 1800 24 3637 37 OR apply online

OR www.chemdry.com.au ORapply applyonline online www.chemdry.com.au www.chemdry.com.au

PROFILE: Cupa Nutz

CUPA NUTZ LAUNCH

HOT NUT MACHINES IN OZ Hugely successful over the Tasman, this hot new concept is set to take off across Australia.

ho can resist the taste of freshly roasted, hot salted nuts? Now delicious hot peanuts and cashews can be delivered to the public any place, any time through a Cupa Nutz vending machine. The Cupa Nutz business model is the brainchild of Kiwi entrepreneurs Andrew Bence and Mark Beesley, who recognised the consumer appeal in the UK of hot ‘serve yourself’ nuts, “still being served under heat lamps!” With 30 years of design and manufacturing experience the guys developed their purpose built vending machine which retained all of the appeal of serve your own nuts, but in a hygienic, self-contained unit. This means venue owners could host the machines, without any mess or fuss. The bright, eye catching branding creates impulse buys, a win for both the venue and machine owner. “We believe it is the best machine in the world for this purpose. We perfected the design ourselves over a two year period and this machine solves all the problems of other machines such as ease of cleaning and servicing,” Andrew says. “A Cupa Nutz machine adds value to the host venue, particularly at pubs and clubs, as obviously salted nuts create an increase in beverage sales,” he said. “But Cupa Nutz are not limited to places where alcohol is served, work places, waiting areas, anywhere a snack machine would

traditionally go a Cupa Nutz machine will go.” Since the Cupa Nutz vending machine has been perfected, the concept has been rolled out in New Zealand, over the last 18 months, and its instant success has surprised everyone, including its developers. “In New Zealand we sold half the available territories in 12 months,” Andrew said. “We thought we would be at least two years off bringing it to Australia, but because it has been so successful we decided to fast track the move,” he said. In fact, Cupa Nutz have already sold a dozen territories in Australia following much interest at a franchising expo last year, and the first of the new owners’ machines, have just been delivered. Andrew was keen to point out that Cupa Nutz sells licences, not franchises. “We are selling our machines together with the security of a Licensed Territory. We have 160 Territories to sell across Australia and unlike a franchise, there are no ongoing franchise fees,” he explained.

they can buy and source nuts from wherever they want. This is after all 100 per cent their business, we don’t dictate or hold out our hand for on-going fees.” Andrew said owning a Cupa Nutz business can fit in around other commitments. “With 30 machines you only need to work one day every 7-10 days to service and top-up the machines. A lot of operators already have another income source, including lawyers, builders, stay-at-home mums, in fact a raft of different people with different backgrounds. “Of course we also have Territory owners who are full time, building their businesses by placing more and more machines across their Exclusive Territory”. “Of course being the first owner of a Territory ensures that the operator benefits from the capital gain associated with starting the business. This immediate increase in value combined with the high cash flow makes this a particularly exciting and desirable business”. And what are the best nuts to put in your Cupa Nutz vending machine?

“Any given Territory could realistically expect to take at least 100 machines,” Andrew said.

“Without question the highest selling nuts in Australia are roasted, salted peanuts and cashews. This is a point driven home by the nut wholesaler and also from research we have carried out,” Andrew said. v

“We have established a relationship for all Territory owners with Australia’s largest nut wholesaler so licencees have access to nuts at the best possible rate. However, if they wish,

For further information contact Colin Crawford National Sales Manager Cupa Nutz on 0425 838 800 or ccrawford@klemms.com.au.

Licencees pay for the Territory and purchase a minimum of 30 Cupa Nutz machines.

LEGAL ADVICE

Big Business,

Big Responsibilities

Small Business, Big Responsibilities

hen buying a franchised business, do not be fooled into believing you are immune to risk by virtue of having a franchisor looking over your shoulder. Taking on a business is a huge responsibility, irrespective of whether the business is big or small. The responsibilities take on three major forms. First, there are the responsibilities that a franchisee agrees to accept by signing various agreements, including the franchise agreement and lease/licence (if applicable). Second, there are responsibilities owed under the laws that affect franchisees as traders, corporate entities and employers. Third, each franchise owner has a responsibility personally, not just under any personal guarantees given, but also to ensure their personal assets, and by implication their families, are protected.

Agreed responsibilities Each franchisee will sign a franchise agreement and will also sign either a lease or a licence unless the franchise is a mobile business. Irrespective of the size or cost of the franchise purchased, the franchise agreement will impose onerous obligations on the franchisee and the franchisor will expect the franchisee to comply. There are obligations:

• to pay fees • to provide reports • to carry on the business in accordance with the operations manual,

• to keep certain information confidential • to maintain the fit-out of the premises and to change the fit-out at a franchisee’s own cost

• to only use the intellectual property of the franchisor in a certain way

• to not compete with the franchise and • generally to live and operate within the

system of the franchise and ensure that as the franchisee, you do not breach the franchise agreement.

For those franchised businesses with premises, there will be obligations under the lease of the premises. If the franchisor is the tenant under the lease, it is the franchisee’s responsibility under a licence or sublease to comply with the lease, as though the franchisee was the tenant. Sometimes franchisors require franchisees to provide personal guarantees under the lease directly, as well as under the licence or sublease. These obligations continue to the end of the term, irrespective of whether the franchise agreement or lease/license is terminated unless otherwise expressly agreed in writing by the franchisor and/or landlord. This includes the obligation to pay fees and rent. Some obligations will continue to apply to a franchisee beyond the end of the term, such as the obligation not to compete with the franchise.

John Sier Mason Sier Turnbull

pay various taxes. In addition, there are the responsibilities under the Fair Trading and Trade Practices legislation in relation to misleading and deceptive conduct and numerous consumer protection provisions such as selling goods and services that are of merchantable quality and fit for the purpose. For those with employees and also for those with contractors, there are responsibilities that apply irrespective of the size of the business. For example, the responsibility to pay superannuation, to meet minimum wage levels, to provide work cover insurance and to operate the business in accordance with reasonable occupational health and safety standards. All of these responsibilities apply irrespective of the size of the business and the consequences of non-compliance are potentially huge.

Personal responsibility

For those structured as a corporate entity, there are responsibilities under the Corporations Act 2001. For example, the responsibility to have an annual general meeting, to comply with director’s duties and to lodge an annual report with ASIC, just to name a few.

The signing of personal guarantees can be the conduit that allows risk from the business to travel right into a franchisee’s lounge room. Put simply, the effect of giving a personal guarantee is that all the assets owned by the person giving the guarantee, are at risk, including the family home. From an asset protection point of view, signing a personal guarantee carries the same risk as if the franchisee had entered into business as a sole trader. However, for anyone who has a corporate structure, signing personal guarantees is usually required by franchisors and landlords and so is a necessary and unavoidable evil.

There are responsibilities under taxation legislation including the requirement to be registered for GST and to lodge BAS statements monthly or quarterly and to

However, there are a number of ways to minimize risk and to ensure, as far as possible, that the risk does not extend to personal assets. Ensuring that the person giving the

Responsibilities at law There are numerous areas of law that apply to business owners, irrespective of size.

personal guarantee does not have any assets in his or her own name is one of the best ways to quarantine the risk. Prior to entering into any personal guarantees, a franchisee must seek both legal and accounting advice about asset protection. There is also the risk of being sued by third parties. The reasons are innumerable and differ depending on the nature of the business. They could result from a case of food poisoning or a customer slipping over, a child breaking a limb on play equipment or an employee being hurt while at work. Obtaining advice about business insurance is absolutely imperative. As a minimum, a franchisee (both as a sole trader and a corporate entity) must have public liability insurance and may also need professional indemnity insurance, depending on the type of franchise. In addition, franchisees should consider life and disability insurance and income protection insurance. Another personal responsibility of the franchisee is to the franchisee’s family/partner. On one hand, this responsibility is separate to a franchisee’s business, and should not be considered as important in an article such as this. On the other hand, the business and the

family/couple are dependent on each other for their success. Some franchised businesses involve both husband and wife (terms are used for convenience) and separation by the couple could, depending on the terms of the franchise agreement, result in the end of the franchised business as well. ‘Money worries’ are one of the most common factors placing stress on couples and families and so a business that is not properly structured, where asset protection advice has not been sought or followed, where proper insurance has not been maintained, and where the financial security of the family/couple is at risk, is something that can place considerable pressure on families/couples. Properly drafted wills for both the husband and wife (again, terms are used for convenience) which include testamentary trusts and take into account the structure of the business can also be a lifesaver, so to speak.

Final responsibility Successful franchisees will tell you that owning your own business can be one of the most rewarding experiences that you will ever

have. The honest ones will also tell you it has been one of the hardest things they have ever done. There is a lot of responsibility, in a number of different areas. The consequences of not dealing directly with and planning for each of those areas of responsibility can be devastating, if things do not operate as planned. So it is critical to plan ahead. Do not cut corners when it comes to the types of responsibilities mentioned in this article. Follow qualified advice of lawyers and accountants who are experienced in their field. And then, get on with the business of owning and operating your own franchised business. v John Sier, Principal Mason Sier Turnbull Lawyers Corporate & Franchising Team. MASON SIER TURNBULL LAWYERS 315 Ferntree Gully Road Mount Waverley Vic 3149 +613 8540 0200 www.mst.com.au

PROFILE: T HEOBROMA chocolate lounge

perth market MELTs TO THEOBROMA CHOCOLATE lounge concept T he founders of Theobroma have discovered that the growing and sophisticated Western Australian market is ready to embrace the concept of a ‘chocolate lounge’ with at least four new stores to open in 2010.

Founder, Ben Tang, said they have already confirmed Perth sites at Garden City, Hillary’s Boat Harbour, Claremont and Waterford and at least a further five are being finalised. “Our unique concept has been embraced by the Perth market with a lot of excitement – I think Perth and its suburbs have grown in leaps and bounds. There are so many nice shopping centres that fit into our location profile perfectly,” he said. Theobroma Chocolate Lounges, are a ‘total chocolate concept’ offering consumers a wide variety of chocolates, hot and cold chocolate beverages, chocolate desserts, melted chocolate dips and other variations of chocolate. The successful Aussie company’s first store opened in Melbourne in December 2006 and expanded to 12 stores, in three countries, including Malaysia and New Zealand, in the first 12 months of franchising. In late 2008, the Theobroma founders Ben Tang, George Roiniotis and Theo Racovalis agreed that rather than continue to roll out their planned franchise expansion program, they would ‘sit out’ most of 2009 in a financially prudent tactic to reduce the impact of the GFC.

It turned out that the GFC didn’t affect their business, so with the key economic indicators pointing in the right direction, towards the end of 2009 the company recommenced franchising and opened three stores in December 2009, bringing the total number of stores to 16. “In 2010 we are looking at opening 15 to 20 new stores in Australia and New Zealand with nine already confirmed,” said Ben Tang.

Theobroma, has now entered a major ‘growth phase’ and is continuing with its push into the Western Australian market, and is actively looking for new franchisees. The next stage will be to focus in NSW and QLD. The company is seeking people who are ‘team players’ with high motivation levels, fantastic people skills, and the ability to follow systems. “No experience is necessary as full training is provided. We are more interested in them having the ‘right’ attitude,” said Ben. New South Wales’ first franchisees Jaco and Katherine Staden opened their store at the Rouse Hill Town Centre in December 2009. Jaco and Katherine were actually thinking about the possibilities of a ‘chocolate lounge’ before they discovered that Theobroma already existed and that franchising was possible. “We were passionate about the concept and had the idea to start up on our own, but then we saw Theobroma and it was exactly what

we had in mind, so we contacted Ben and the team and before long we were down in Melbourne for training,” Jaco explained.

“Theobroma is a unique concept, it’s not just a cafe, people enjoy coming here, we have that special, ‘lounge effect’ and customers of all ages feel welcome and are always commenting on what a nice place it is,” Jaco said. Jaco said the support and training provided to himself and Katherine has been outstanding.

“Katherine is a former teacher, so hadn’t been in business before, I have as a printer, but not in the food sector. So when you go into a new field that you don’t know anything about it’s important that you get the right training. Part of the training is theory and then in-store training, so you feel very confident when you start up.” Ben Tang says the success of Theobroma is their ‘point of difference’ in the concept. “We use the best quality chocolate, coffee and teas; we are the only chain store with hand-coloured chocolates; we have the widest range of products; we stock unique memorabilia; and we provide a great instore environment,” Ben said. v For further information about a franchise with Theobroma contact Ben on 0403 914 813 or visit www.chocolatelounge.com.au.

PROFILE: DubLi Global Online Shopping

Don’t you just hate missing out on something good? How would you feel if someone told you about something financially lucrative but you didn’t act, and now everyone knows about it and the opportunity has passed?

ell here’s your chance, when the timing is perfect, to get involved. Not too early where the risk is too high, or too late when it is already a big deal. Imagine that you owned a stake in a major internet player such as eBay, or Amazon before they exploded into the fastest growing companies on the planet. Imagine every time a transaction took place from just some of their millions of registered users that a small percentage was placed in your bank account. What would your life be like now? What could you do, have, or become? DubLi’s vision is to become a major Global Market Services Portal where everything you can presently do offline, from booking travel, paying insurance, school fees, searching for entertainment or just research can be done through DubLi – a sort of Google / eBay / Amazon combination. DubLi is ready to embrace new technologies such as mobile shopping – technologies that will fundamentally change the way you conduct your everyday life and business. DubLi is a publicly trading company with the vision of expanding - as a global leader in e-commerce and with sophisticated online reverse auctions. Through this REVERSE Auction Portal the price of brand new fully warrantied products goes DOWN instead of UP. Picture yourself buying a US$1079 Apple IMac for just $12, a US$500 Visa Gift card for $85 or a US$37,000 Mercedes Benz for $8000.50? Some customers have already done just that!

DubLi has been operating in Europe, the United States, Australia and New Zealand. DubLi is expanding into Asia, China and India. The big news is this places DubLi in an elite class of global online merchants. Their seamless global auction portal is a first in the history of e-commerce and is open to anyone world-wide. This represents an unprecedented opportunity for everyone involved in DubLi. As a Business Associate you have the opportunity to be part of a team that’s creating the global customer base and to get paid on the viral growth of those customers. This business is low overhead with high profit potential. There are no compulsory purchases, no never ending recruitment, no meetings, no convincing customers to buy and no monthly targets to meet. DubLi provides you with a state of the art, step-by-step marketing system along with full training and support. This business produces true residual income from purchases made from self-motivated customers buying products from well recognised brand names like Toshiba, Sony, Panasonic, Gucci, Louis Vuitton, BMW and Audi. All you need is a phone and a computer and you can run this business from anywhere in the world. DubLi offers its consumers fun reverse auctions. Guaranteed lowest prices in these unique auctions these prices go down instead of up all with full factory guarantees and warranties.

Minimum cost to join $US750 Maximum cost to join $US3170 The DubLi business offers you

•• Unlimited earning potential • Multiple streams of income • Brand name products and brand new items

• • • • • • • • • • •

Earn an income 7 days a week 24 hours a day Global customer base that grows rapidly and exponentially No product handling, no stock, no staff, no rent or monthly meetings Available in multiple languages World first seamless global portal Automated marketing system Viral customer growth means self generating income You run the business, the business doesn’t run you Explosive potential – your customer base grows in a similar manner to Facebook The internet business is booming, internet retail sales are a rapidly expanding trend DubLi is an internet shopping revolution.

We invite you to join us today and begin a lifestyle one can only imagine! v For further information contact Rick on 0413 733 459 or visit www.globalonlineshopping.com.au

How Would You Like to Own a Business that Works when YOU Don’t? YES this is possible, through the DubLi Global Leveraged Marketing Compensation System. Go to www.globalonlineshopping.com.au to reveal a unique Internet business with EXPLOSIVE potential - a revolutionary concept that is unlike any business system that you have ever come across before...GUARANTEED!

INTRODUCING -

From cars to mobile phones, ﬂat screen TV’s to designer watches

sell it all…even holiday packages!!

will revolutionize the way we shop – no more paying full price or having to accept cheap imitations. All products sold on

are brand new.

offers great fundraising opportunities for schools and charities. Save money on school fees, gym membership, phone bills and insurance. Join the

revolution.

Join in the

excitement.

Go to www.globalonlineshopping.com.au

IMAGINE WHERE YOU WOULD BE NOW IF YOU WERE ABLE TO GET IN ON THE GROUND FLOOR OF GOOGLE, E BAY, OR AMAZON? DubLi offers you this opportunity • Unlimited income potential • No staff, stock, rent or utilities. All you need is a phone and a computer • True residual and passive income • Customer base grows virally and exponentially globally in a similar manner to Facebook • Multiple streams of income • Earn an income 7 days a week 24 hours a day • Available in multiple languages • You run the business the business doesn’t run you • Complete marketing package available For further information contact Rick on 0413 733459 or visit

www.globalonlineshopping.com.au

We invite you to join us today and begin a lifestyle one can only imagine!

PROFILE: C armen S teffens

Brazilian Style now available in Australia

High-end Brazilian fashion label, Carmen Steffens, is seeking style savvy franchisees to help grow the exclusive brand in Australia.

ounded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide offering a captivating retail experience to discriminating customers, who are style conscious, brand savvy and enjoy being noticed. Australian representative Fernando de Geus established Carmen Steffen’s first Australian store in Cottesloe, Perth, over three years ago, and the Canberra franchise was opened shortly after. After ‘lying low’ in 2009 due to the effects of the global economic crisis, the company has now weathered the storm and is back on track to expand its retail outlets in Australia. “We had a bit of a hard time last year because we sell luxury products, so we were a little affected, but we have picked up really well,

and the figures show the ‘crisis’ is over. We expect, over the next 12 months, to open at least another three or five stores in Australia,” Fernando said. Fernando says that once people step foot into a Carmen Steffens store they are transported into a different world of exquisitely styled shoes, boots, handbags and other luxury goods. “We have a product here that is different to anything else you see on the market,” Fernando explained.

The difference with Carmen Steffens is that all their products are 100 per cent company made, from the leather processing stage, to the designers, to the manufacturing and finishing stage, at company owned factories and workplaces in Brazil. “We expect all new franchisees to travel to Brazil to see for themselves the quality of our operations from the leather tanneries to the laboratories to test each product and the design workshops. It will really open their eyes,” he said.

“Carmen Steffens is the best brand in Brazil and we are able to offer it for a reasonable price. The other advantage is that our ranges and styles are unique and once one season’s range is launched, that’s it we don’t repeat it, so our customers know they have to purchase it right away. Another advantage of this strategy is that our goods don’t get ‘copied’ like other high-end labels, so the market isn’t flooded with cheap imitations.”

Fernando says once you wear quality Brazilian shoes it is hard to go back to anything else.

Fernando said Australia and Brazil are culturally and fashionable aligned.

Fernando believes that potential Carmen Steffens franchisees need to be not only fashion conscious but should also be entrepreneurial and have a real desire to own their own business.

“We have the same seasons at the same time, unlike Europe, so we are able to offer the latest styles at the right time of the year. Also the weather and lifestyle is similar, so Brazilian fashions suit Australians perfectly!”

“People come into my shop all the time and say ‘they’re the most beautiful shoes I’ve ever seen’. Then once they have tried them on they can feel the fantastic quality of our shoes, and it is very hard for them to go back to cheap, mass-produced products. We have about 35 per cent repeat customers because of this.”

He says once the right franchisee is selected, the next most important factor is location. “Location is everything,” he says. “Carmen Steffens stores must be in the right location with the right demographic, so we would be very involved in the selection and site of any new store,” he explained. “The cost of the fit-out is then very dependent on the quality of the store selected – we need to make sure it meets the exclusive Carmen Steffens’ standards, as this is an extremely important part of the whole Carmen Steffens experience we provide to our customers,” he said. v For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email fernando@carmensteffens.net.au.

Carmen Steffens Franchising

Carmen Steffens high quality, handcrafted products meet the desires of the Carmen Steffens woman by delivering a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand. Founded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide. Exclusivity Carmen Steffens products are handcrafted in small quantities as they are needed by each of our stores around the world. And, zero inventories are kept at our Brazilian headquarters. The result is an extremely exclusive product that you will not see being worn by hundreds of other women in your city. Also, we often do not replenish store inventories with the same products once we run out of stock. That being said, if you see a product that you “love and just can’t live without,” we highly encourage you to purchase it! With Carmen Steffens products, too much hesitation can result in nights of lost sleep if we sell out of your ‘must have’ product before you buy it. And, the thing is, we

really don’t want to see you suffer from unnecessary insomnia. So, take our word for it, if you love it, buy it. We promise you will have an extremely exclusive product that all your friends, acquaintances and passersby will admire and desire. Lifestyle Carmen Steffens appeals to the fashion savvy, fun loving, and confident woman who embraces style and beauty with a flair and playful sensuality that is further enhanced by Carmen Steffens exclusive designs and exotic mystique. Carmen Steffens high quality, handcrafted shoes, handbags and accessories meet the desires of the Carmen Steffens woman by delivering a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand.

Contact us or development of a business plan and an specific spreadsheet of investment for your city and a real location opportunity: Australia office Mob: 0411 720 253 / Work: (08) 9284 5560 / Fax: (08) 9284 6822 franchise@carmensteffens.net.au / www.carmensteffens.com

legal focus

How Changes to the

Franchise Code

Alan Branch, Donaldson Walsh Lawyers

will Affect New Franchisees T

he Minister for Small Business Dr Craig Emerson MP announced in early March 2010 the changes that will now be implemented to the Franchising Code of Conduct (Franchising Code). The Minister indicated that, after the flurry of numerous enquiries and repeated minor changes to the Franchising Code since 2007, he hoped it would now be a further three to five years before the Government would consider further tinkering to the regulation of the successful franchise sector. The Minister confirmed the changes will not require alteration to existing Franchise Agreements but will apply to all new Franchise Agreements from the time that the legislation becomes law. The Minister was not able to place a start date for the Franchising Code changes due to the uncertainty of whether the Senate may launch a further inquiry into the wording of the proposed changes. The franchise industry represents an annual turnover of $130 billion with approximately 71,000 Franchise Agreements in place employing more than 400,000 people. The Federal Government has indicated its strong support for this sector. The Franchising Code established in 1998 continues to be the principal regulation of the franchise industry. The announced changes will more closely link the Franchising Code with enforcement by the ACCC and dispute resolution via the Office of Mediation Adviser.

Franchisee Due Diligence The Minister has said: “The reforms will put franchisees in a better position to understand the risks of going into franchising by giving them clearer information up front about the terms and conditions on offer. The expert panel (appointed by the Government) considered that disclosure was important, noting that if prospective franchisees are armed with the information necessary to undertake their due diligence, they would be better able to weigh the risks and rewards of entering a particular franchise system”. The Government considers a Franchise Agreement to be a relational contract where the relationship between the franchisor and franchisee can sometimes cement a power imbalance. Hence the Government sees a role for the Franchising Code to step in and provide prospective franchisees with clearer information prior to signing any documents. This is a similar approach to that used by State Governments who seek to protect commercial lessees through information set out in a Lease Disclosure Document. The proposed changes to the Franchising Code are to require additional disclosure including:

• Franchisors must disclose to franchisees

the process that will apply in determining end of term arrangements including whether or not there is any right of

renewal beyond the current term of the Franchise Agreement.

• Franchisors must, at least six months

prior to the end of the Franchise Agreement, notify the franchisee of the franchisor’s intention to either bring the franchise to an end or agree to a further renewal or extension.

• The Franchising Code will set out a list of

behaviours that are expected of franchisors and franchisees, possibly as minimum expected standards, which are expected to assist in facilitating dispute resolution.

• All parties to a franchise dispute will

have greater obligations to attend and participate in mediation and to make their proposal for settlement at the outset of that mediation process.

• The Franchising Code will confirm the

confidentiality of mediation and require that both parties take all reasonable steps to not harm the franchise brand during the mediation process.

• Franchisors must set out the circumstances in which unilateral variations to a Franchise Agreement may take place, such as on renewal or a new term, and details of changes that have occurred in the past three financial years.

• Franchisors must disclose any significant future capital expenditure that may be incurred by a franchisee and

1. A Court may examine both the terms of the Franchise Agreement and the behaviour during the life of that Agreement.

It is expected that the ACCC will welcome these sweeping changes. However the ACCC will also need increased funding to implement these new powers.

Comments

• Equipment to be purchased at the

2. The Courts may look at systematic conduct or patterns of behaviour in order to determine whether unconscionable conduct has occurred.

• Any buy back arrangement for unsold

3. There is no need to establish a special disadvantage between the parties.

• Any right of a franchisee to sell the

4. The Courts will be invited to interpret ‘unconscionable conduct’ more broadly than under existing case law.

details of any similar expenditures in the past three financial years.

• Whether or not a prospective franchisee

would be entitled to an exit payment at the end of the franchise term and details of the calculation of that exit payment. commencement of the franchise term. stock at the end of the franchise term.

franchise business at the end of the franchise term and whether the franchisor can exercise a first right of refusal and also determine the market price at which that right can be exercised.

• Any mechanism allowing the Franchise Agreement to be amended.

• Whether when a franchisee sells its business

that the prospective purchaser will receive a Franchise Agreement on the current terms held by the franchisee or on new terms.

• Any franchisor’s right to require the

franchisee to pay the franchisor’s legal costs in the event of dispute resolution.

• All restrictions placed on franchisees from discussing information with existing and former franchisees.

• The right to a novation of the current

franchisee’s Franchise Agreement when the business is sold to an approved purchaser.

The proposed changes to the Franchising Code appear sensible however, until the exact wording of the amendments are disclosed it is unclear whether the Minister’s announcement will achieve the aim of providing franchisees with worthwhile additional information.

Trade Practices Act Changes The Minister recognises that many disputes arise between franchisors and franchisees where one party alleges that unconscionable conduct has occurred. It is recognised that the concept of ‘unconscionability’ is difficult to apply. The Government intend to add four principals to assist the Courts in identifying when franchise conduct is in breach of the Trade Practices Act. The four principals are:

The first three principals have merit however it will be some time before the full extent of principal 4 is understood as it may significantly work against the Minister’s other attempts to provide certainty to the franchise industry.

Good Faith Several inquiries have been made at State Government level and at the Federal Government level as to whether a statutory definition of good faith should be added to the Franchising Code. The Minister has accepted that there is no single definition of the meaning of ‘good faith’ and inclusion of an attempted definition would create extra uncertainty and could be expected to have adverse commercial consequences for franchisees. This is a very commercially sensible decision. It is hoped that no State Government will seek its own legislation on this issue.

Enforcement The Government recognises that, in addition to providing extra information to franchisees, from time to time, other investigations will need to be undertaken to monitor the franchise industry. The ACCC will be given additional authority and powers to undertake spot audits of franchise systems, issue public warnings to name and shame franchise systems and to seek, on behalf of franchisees, remedies against a recalcitrant franchisor. Parliament is already considering these additional powers as well as increasing penalties to a maximum $1.2M for company breaches and $220,000. for breaches by individuals.

The Minister has stressed that the proposed changes within the Franchising Code are not to apply in existing Franchise Agreements unless there is a voluntary agreement between all parties. However the Minister did not indicate whether the Franchising Code changes will apply when a renewal or a sale of a franchisee business occurs. It is also expected that the proposed changes to the Trade Practices Act will apply to all franchise systems and not just to new franchises. It is anticipated that the proposed changes, if worded correctly, will significantly reduce the number of people ill advisedly entering into franchises and ultimately lead to better outcomes and reduced disputes. To further assist this process the Government proposes the release of a plain English document setting out in simple terms what a prospective franchisee should understand before committing themselves to a Franchise Agreement. No time frame for the release of this document has been set but it would be expected that the Franchise Council of Australia will be consulted. The franchise industry now looks forward to the promised three to five years where no further Governmental tinkering to the success of the franchise industry occurs. All franchisors will need to promptly amend their franchise documentation once the Government discloses the amendments to the Franchising Code. Donaldson Walsh Lawyers welcome inquiries to assist in the preparation of these documents. v This article is for information only. Professional advice should be sought before taking the action highlighted in this article. Alan Branch can be contacted on 8410 2555 or by emailing him at abranch@dwlaw.com.au. Donaldson Walsh Lawyers, 320 King William Street, ADELAIDE SA 5000.

profile: rent the roo

Home Sweet Home

Work from the comfort of your home while you fill your customers’ homes with the BEST CHOICE in brand new appliances and furniture.

ent The Roo franchisees get to enjoy ‘the sweet taste of success’ while running their appliance and furniture rental business from the comfort of their own home. Here is the Rent the Roo formula for success that has been proven since 1976. HIGH CASH FLOW+ LOW OVERHEADS + LIFESTYLE = SUCCESS

High Cashflow High cash flow is achieved because people are willing to pay for great service. Maintaining the highest levels of customer service begins with providing all brand-new products of the customers’ own particular choice. Rent The Roo franchisees have unlimited access to every brand and type of furniture and appliances. These are sourced directly from retail and wholesale suppliers with national discounting in place. Other rental business models warehouse a limited range of stock and continue to re-rent the same items to other customers over and over again. Using this system the stock is not the only thing that depreciates! Customer satisfaction is ultimately compromised.

Low overheads Rent-a-Roo Give-a-way. Rent The Roo have developed a unique program where the goods are leased over a 1–3 year term and then given away at the completion of the agreement. This gives added value to the customer with a sense of ownership that has

effectively decreased the average default rate to below 5 per cent for the group. Roo Rewards is a customer loyalty program that redefines the ‘WOW FACTOR” and has produced ‘a re-sale to existing customer average of over 80 per cent’ with some franchisees achieving as high as 95 per cent. Rent The Roo has proven the saying ‘it is more blessed to give…’ This means that as the business grows, direct advertising and other costs continue to decrease. No direct employment required. One or two people can operate the business successfully without all the hassles of direct employment. When the business does grow large enough, the master franchise has access to Rent The Roo’s unique sub franchisee system. The master franchisee runs the administration and provides the capital for the stock purchases while the sub franchisee is responsible for customer service and maintains their own vehicle.

Lifestyle Home-based: The biggest problem with most successful businesses is the cost to lifestyle. Long hours and high stress environments often pay a high price. By moving the traditional rental business that requires a shop front and warehousing into the home, Rent The Roo has created an excellent business that can be run five days a week with plenty of time to enjoy yourself and your family.

Success “We have been operating our home-based Rent The Roo franchise for two years and still

cannot believe how simple and productive our business has become. We love how much our customers appreciate the service we provide and the proof is in the fact that they just keep coming back again and again!” - Rick and Anne Saxon, master franchisees, South West Slopes, NSW.

Our Franchise System Rent The Roo has developed a unique investment system called: PASSIVE FRANCHISE. This has been done to reduce the capital requirements on the master franchisee. Since 2003, Rent The Roo have developed over 20 passive franchisees. These people simply provide additional finance to the master franchisee in order to grow the business. The initial investment is only $20,000 and can be increased on a monthly basis. Returns are paid monthly over a period of two years or re-invested. Rent The Roo guarantees a fixed return rate of 15 per cent per annum for two years on each investment with no fees! MASTER FRANCHISEE: Rent The Roo has developed over 30 master franchisee home-based offices Australia-wide. Further development here and overseas is planned for 2010. With an enormous income from recurring revenue, each master franchise can potentially earn over $1,000,000 per annum within 3 years. The minimum capital requirement is from only $150,000. SUB FRANCHISE: This newly developed customer service Rent The Roo sub franchise comes with a guaranteed income of $1,250 per week for up to 12 months. The sub franchisee is responsible for customer service in the field without having to worry about the office administration that is run by the master franchisee. The sub franchise offer is an affordable $65,000 plus GST and vehicle. v For more information on Rent The Roo franchises please contact Phil Hague on (02) 6227 1277; email: renttheroo@bigpond.com.au or visit www.renttheroo.com.au and request the comprehensive sales brochure.

HOME SWEET HOME â&#x20AC;&#x153;the sweet taste of successâ&#x20AC;?

Now one of the most successful franchise business models can be run from the comfort of your home.Rent The Roo have been renting household furmiture & appliances since 1976. We specialise in short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Why is Rent The Roo the best choice? s 33 years of rental industry experience s Work from the comfort of your home with no shop front or warehousing required s Enjoy the lifestyle of a 5 days a week business s The Perfect Husband & Wife Business that can be initially run by only one person

Our unique franchise system has been developed into 3 LEVELS:

PASSIVE FRANCHISE

SUB FRANCHISE

MASTER FRANCHISE

Investment From only $20,000.00 with fixed returns paid monthly over 2 years

Customer service work only with a guaranteed income of $1,250.00 per week for up to 12months. The head office manages the administration & provides capital and marketing support

With enormous potential income from re occurring revenue all run from the comfort of your home 5days a week! Come & join the growing number of Master Franchisees that are now earning in excess of $1,000,000.00 per annum!

Call 02 9825 8828 now to find out more today

www.renttheroofranchising.com.au Email: info@renttheroo.net.au

profile: muzz buzz

Muzz Buzz

sensational coffee that’s

quick and convenient Muzz Buzz Drive Thru Coffee executive chairman, Warren Reynolds, says the business is at the forefront of the trend for drive thru coffee retail in Australia. “There is a tremendous growth worldwide towards drive thru in fast food retail and coffee is no different,” says Reynolds. “Muzz Buzz is catering to consumers who don’t have the time to walk into a café and sit down for coffee. “Consumers such as trades people, taxi drivers, delivery drivers and mums have really busy schedules and they don’t want to miss out on having a great cup of coffee during the day. Muzz Buzz offers them an exciting opportunity to drive up, order a coffee or selection of other hot and cold drinks and something to eat, and then be on their way in less than a minute.”

Attracting the traffic Muzz Buzz is an Australian-owned drive thru coffee retailer that opened in Perth in 2004 and has expanded to 30 franchised stores and one company store across Western Australia,

South Australia and Victoria. Reynolds says the company’s strategy is to continue to build the brand and customer awareness through opening new stores in high traffic areas, particularly in the eastern states. The company has opportunities available for people wanting to own a unique coffee business but who still want to enjoy the benefits of having the support of an experienced, professional team and established systems. Reynolds says owning a Muzz Buzz franchise has numerous benefits including a high return on a moderate investment, being part of an established and growing brand and a company culture that encourages people to have fun at work. “Our success is not only due to a great product but on providing a fun environment for our customers, “says Reynolds.

“We try to make the experience entertaining and fun for our customers. Our customers appreciate the effort we make to interact with them. All of our stores have regular customers and it’s the interaction they have with staff that keeps them coming back.”

Driving the growth Being a Muzz Buzz franchisee means you are a member of an established franchise that is currently enjoying unprecedented growth in the drive thru coffee sector. Muzz Buzz is all about serving sensational premium coffee that’s quick, convenient and satisfying: great coffee and you are on your way in no time. By becoming a Muzz Buzz Drive Thru Coffee Franchisee you are joining a franchise that is vastly different from other coffee franchises, drive thru is the fastest growing sector in the retail coffee industry and Muzz Buzz is #1. It was ranked 6th overall in the franchisee satisfaction survey conducted by www. topfranchise.com.au (an independent national franchise survey) and listed in the top five emerging brands by WA Business News three years in a row. When you talk to us about a drive thru coffee franchise you won’t be pressured; we want you to make an informed decision about our franchise. We think of our franchisees as business partners. We encourage you to talk to our existing franchisees before you make a decision about Muzz Buzz. v For more information, visit website: www.muzzbuzz.com.au or contact Geoff Elias on tel (03) 9544 9166 or email: gelias@muzzbuzz.com.au

MUZZ BUZZ NOW EXPANDING TO QUEENSLAND – ENQUIRE NOW! Muzz Buzz is Australia’s original and number one drive-thru coffee chain. With a growing number of outlets in Perth, Melbourne & Adelaide, Muzz Buzz Drive Thru Coffee is coming soon to a suburb near you! Opportunities are available now for long term business partners to join the drive-thru coffee and food phenomenon that is taking over the world!

www.muzzbuzz.com.au

Potential franchisees should contact Geoff Elias on (03) 9544 9166 or email gelias@muzzbuzz.com.au

A Day In T he Life...

“NO-ONE LOVES YOUR BUSINESS LIKE YOU DO”

Andrew Kelly, Franchise Careers

Brazilian Butterfly’s first franchisee Amy Shakespeare believes it’s this attitude that has helped her become the number one store in the network.

my believes that only hard work, dedication, commitment and a willingness to sacrifice can lead to success in business, especially when you’re married with two sons. Amy is the Brazilian Butterfly Knox franchisee, situated in Melbourne’s eastern suburbs. Whilst some people doubted her, Brazilian

Butterfly founders Scott and Tanya Farrar believed she had what it took to become a great franchisee. More importantly, Amy believed in herself and she had the outstanding support of her family. Six years later, Amy has an extremely successful business, a healthy and happy

family and an appetite for the next great opportunity.

How did your relationship with Brazilian Butterfly come about? I was given a Brazilian Butterfly gift voucher for my birthday about seven years ago. I travelled to the Richmond salon, the only one at that time, and when I walked in couldn’t believe the efficiency, style and character. Immediately, I said to myself, “I want to own my own Brazilian Butterfly”. I demanded to speak to the owner of the salon (Tanya Farrar) and told her I wanted a franchise. I metup with Scott the following week and my journey began.

What previous experience had you had running your own business? None, however, what I lacked in experience I made up for in determination and motivation. I had a beauty background but hadn’t practiced for about 10 years. I knew the minute I walked into the Brazilian Butterfly salon in Richmond that I wanted my own. I also knew that I was going to have to make some sacrifices to realise my dream. I went through all of the training at the Richmond and St Kilda salons, found my site in Knox and opened the salon on January 25, 2004.

How did you cope initially? One minute you’re a wife and mum and the next minute you are a small business owner?

The first few years were definitely the hardest. I had two sons going to primary school and a husband working full time. For the first six months, I was in the salon on my own, working up to 80 hours a week. Some nights the after-school care lady would be waiting outside for us to pick up the boys. Emotionally it was extremely demanding. I missed out on a lot of things with my family. However, after six months, when the business began to grow, so did the staffing levels.

What was the hardest period for you? It got to the point where my sons really needed a parent. My husband left work and became the chief cook and bottle washer. To compensate for his lost salary, we decided to open a second store in Prahran. Whilst we achieved what we wanted to in providing more support for the boys, I was home even less. I was leaving home for Prahran at 6.45am and not returning home until 10pm. I was forced to have a good look at the situation when I came home one night to find my son sleeping with my dressing gown, just so he could smell his mum. We realised we had made a mistake buying a second salon and sold it two years after we had opened it.

Did selling your second Brazilian Butterfly salon impact your earning capacity and jeopardise the affordability of your husband being at home? When I began to pour all of my energies into the Knox salon, the impact was huge. A lot of clients had followed me to Prahran and they all followed me back again. When word got around that ‘Amy was back’, business really took off.

What level of marketing did you do to grow your business? 99 per cent of our clientele have come to us through word of mouth. When customers come to Brazilian Butterfly, they get professional, caring service from real people. I employ people in my salon who have great ability and are genuinely nice people. I don’t care what they look like. They don’t have to look like a Barbie Doll. In this industry, customers want to be looked after by real people who provide a great service. I grew up in this area and my staff are also local. We are always out and about telling people to come and visit us. We have obviously used traditional methods of marketing such as radio, television and newspapers, while a big rooftop balloon also proved effective.

Have you now achieved that important work/life balance?

We are now just an everyday family. My husband coaches the boys’ football team, he works part-time and I have the luxury of being flexible with my time. I work two 13 hour days to ensure I look after my regular clientele and I’m always in and out of the salon. However, I don’t have to be there. No one loves your business like you do. I’ll always go that extra mile, fit in that extra customer, go over and above to make sure the customer is happy. That’s why the business is at the level it is. There’s no luck to having a successful business – it comes from hard work and sacrifice.

What’s next for Brazilian Butterfly franchisee Amy Shakespeare? I’m really happy at the moment with the way things are and I have no desire to open another salon. In saying that, I have no desire to leave this one either. However, I’m always looking for the next opportunity to help grow the business. I love the Brazilian Butterfly brand and everything that it represents. I desperately wanted one seven years ago and I’m still as passionate about it today.

What’s your advice for women reading this article who are wondering whether to buy their own business? Just do it! If you think you have the passion and drive, don’t let anything stand in your way. You’ve got to have a ‘can do’ attitude and be prepared to overcome the obstacles. A lot of people believed that I couldn’t achieve what I have. With the support of Brazilian Butterfly, a great family and a positive attitude, I’ve been able to prove those doubters wrong. We’ve all made some sacrifices but we look back now and they have all been well worth it. I’m not sure that I could ask for much more. We have a successful business, my husband has a wonderful relationship with his sons and believes he is truly lucky to be able to spend the time with them that he has. As well as this, I have the opportunity to spend a lot more time with my family.

Amy Shakespeare’s keys to success

• Have the passion and drive to be a success • Be confident in your own ability to make it work

• Ensure that you have strong family support • Work hard and make sacrifices • Find work and life balance Brazilian Butterfly Directors Scott and Tanya Farrar are proud of their business model and proud that Knox, as their first franchise, is the flagship salon.

“Amy drives the business very hard and she’s dedicated to the brand,” Scott said. “She genuinely loves the brand and loves nothing more than to market it. She has a larger than life personality and this certainly contributes to the success of the business.” Scott said it was this kind of attitude from franchisees that contributed to the success of the brand. Despite the ‘GFC’ (Global Financial Crisis) and retail confidence being at an all-time low, Brazilian Butterfly continues to break the trend and record outstanding sales. The national hair reduction specialist recorded a 19 per cent sales increase in the October, 2009 to February, 2010 period. Sales peaked for Brazilian Butterfly at 22.25 per cent in December, while reaching 19.5 increases in February. Scott said he wasn’t surprised at the success of the company’s latest figures. The figures obviously fly in the face of retail generally, however, we have continued to market ourselves aggressively and our franchisees are providing outstanding service. “Whilst recording outstanding sales figures was fantastic, the most pleasing KPI to come out of the last quarter was the 10.3 per cent increase in customers visiting Brazilian Butterfly salons,” he said. “It proves that we continue to grow and supports our strategy to open more stores nationally in the next 12 months.” Brazilian Butterfly hopes to open five new stores in 2010, the focus being in Queensland, New South Wales, South Australia and Western Australia. v Andrew Kelly is the General Manager of Public Relations Services at Franchise Careers. Franchise Careers is a Melbourne based human resource consulting firm which supports franchised and licensed business networks throughout Australia, specifically total human resource solution packages, executive recruitment, training services, public workshops and events, manuals and guides, publications, and industry research. If you would like to speak with Andrew about how Franchise Careers can assist your business contact him on (03) 9533 7600 or Andrew@franchisecareers.com.au or visit www.franchisecareers.com.au.

profile: action cash loans

ACTION

FRANCHISOR TAKES TO IN ON GROWING DEMAND FOR SMALL

CASH

LOANS

Action Cash Loans founder Richard Moorman plans to expand his network of 11 regisistered Credit Providers to become a major franchise system of 100 plus outlets over the next few years.

ction Cash Loans have been operating successfully since 2004, and franchising since 2006.

“We have got our model sorted out and all our franchisees are happy and successful, so we are now in a position to train and accommodate more franchisees and are looking to increase our presence on Australia’s east coast and are also seeking to expand into the South Australian and Perth market,” Richard says. Recognised as one of Australia’s new breed of innovative small cash lenders, Action Cash Loans are not pawn brokers, payday lenders or finance brokers but licensed or registered credit providers of small loans from $500 -$2000 on terms up to 12 month. The loans are secured by way of a mortgage on motor vehicles, with affordable weekly repayments. Richard Moorman says increased demand for small cash loans comes as people realise these loans can actually save money (in the long term), compared to credit card repayments and fees. Clients know exactly what affordable weekly repayments are required and how long it will take to pay out the small loans. Richard says franchising was the only way to service this ever growing market. “There are literally thousands of people seeking credit, screaming out for this service. Our franchise

owners are out there meeting the demand”. According to Richard each franchise owner is fully trained in the skills of credit trading and is fully licensed or registered, with full ongoing support. “We’re not just looking for people who have worked in the finance industry in the past. We’re looking for anyone who has a professional outlook about owning their own business and has previously worked in a customer service industry”. Max Davies of Bendigo, Victoria was one of the first franchisees to jump on board Action Cash Loans in 2005. “I was eager to take up the offer of becoming a franchise owner because (having worked in the business) I was in the unique position of seeing the popularity of the business and the high profit returns.” “Whilst it is my business and I am responsible for my own results (which I am extremely happy with), there is no shortage of assistance from head office when I require it, and I feel very comfortable knowing the backup is always there,” Max says. Jeff Anderson, franchisee in Wagga, NSW agrees. “If you are considering entering the market alone, there are many government rules and regulations that have to be met. It is getting

far too difficult to dot the ‘I’s and cross the ‘T’s. Why bother? - when for a small, set monthly licence fee the franchisors and their advisors keep us all legal and you do what you do best - earn money - with a branch network all marketing the same brand!” Jeff says. Jeff says it’s up to each franchisee to decide how hard they will work and how much they can earn. “I operate the Wagga franchise as a one person, mobile operation from home. There are times when you need to work 40-50 hrs a week (as a single operator) and others where you might do only 10-20 hours it depends on how much capital you have, how much advertising you’re doing and how fast or big you want to grow the business.” The initial investment for an Action Cash Loans’ franchise is just $32,000 which includes all training, legal requirements, a marketing fund to be reinvested into each franchise business and of course full ongoing support. The ongoing franchise fee has also been set at the lower end of the scale, whilst the initial lending capital required is as low as $80,000, making this one of the most attractive franchises in the market. v For further information about becoming an Action Cash Loans franchisee call Richard Moorman on 1300 767 023 or 0409 954 611.

Action Cash Loans is a leader for small loans in Australia, offering an office trading or mobile home lending service to clients who don’t meet traditional lenders’ criteria. Our Franchisees are out there meeting the needs of this huge market. This is a life style business opportunity with flexible operating hours and your ability to grow is limited only by the amount of working capital you are able to invest in servicing the huge demand for small cash loans. The working capital required starts from as little as $100,000 to earn an amazing profit amount. We are not Payday Lenders, Pawn Brokers or Finance Brokers but licensed Credit Providers offering the general public access to small loans between $500 to $2,000 with payment terms to suit their income and all loans are secured by way of a consumer mortgage (bill of sale), usually over a motor vehicle. Action Cash Loans is looking to accelerate the number of franchises in this easy learnt and operated system throughout Australia this year. Anyone who’s looking for an above average return on their investment, with a healthy, weekly cash flow, needs to act fast.

profile: pack & send

No limits to

Pack & Send’s growth Evaluating 2009 successes and understanding growth prospects: What do reports tell you about a franchise and its future direction?

f you’re looking to buy your own franchise, 2010 presents a unique opportunity to reflect on resilience of your prospective franchise of choice. Coming out of the Global Financial Crisis, franchises that fared well during 2009 are likely to have a strong business and support system. They will also be likely to have clear targets for growth over the next five years. During this period, Pack & Send International saw an overall revenue growth of five per cent. This achievement is even more significant, given that a number of courier and freight companies within the same industry sector were down on revenues by 12 to 15 per cent.

What are the right questions to ask about a franchise’s growth? If a company has reported positive growth,

it’s worth looking into what sort of strategies were in place to produce the results. For Pack & Send International, one contributing factor was the opening of 10 new stores across Australia throughout the year. This meant the franchise surpassed 100 stores as it works towards satisfying consumer demand for the unique service it provides. According to Nielsen, over the past 50 years, companies that maintained aggressive sales and marketing efforts during recessions experienced an average revenue growth of over 275 per cent during the five years of recovery, against under 20 per cent for those companies that pulled back on such expenditure. Over the past five years, Pack & Send International has invested heavily in the business’ marketing and information technology systems and utilised the

economic downturn as an opportunity to build a competitive advantage. This particular investment included the employment of four extra operational staff to facilitate growth plans, the opening of a company store in Kings Cross, NSW, a new financial benchmarking system for franchisee performance and a new point-of-sale system. Each of these areas contributed to the company’s resilience and were implemented to further improve the company’s support to its franchisees in maintaining positive growth.

International expansion Goals for international expansion are another way to gauge the growth plan of your franchise of choice. In 2009, Pack & Send International launched its first store in the United Kingdom and opened a second store by the end of the year. The company also opened another four retail outlets in New Zealand, bringing the total trading in the country to six. To support the company’s expansion plans over the next five years, Pack & Send International has allocated a staff member to completely focus on international expansion. Their role includes travelling to Europe and Asia and participating in expos and seminars in those markets to identify opportunities. As you look into franchise options for 2010, it is worth researching how companies on your short-list fared during 2009. Positive growth, the opening of new outlets and international expansion are all strong indicators for a resilient and reliable franchise option. v To find out if Pack & Send is the franchise with the best growth strategy for you, visit www.packsend.com.au or call 1300 668 000.

e xpert advice

Maximising your potential... Tania Allen, Vision Alliance

continuing the journey... Last issue we started the journey in maximising your potential in business. By now you should have a clear vision of where you are headed, you’ve assumed 100 per cent responsibility for your success and have worked to adopt and maintain a positive mental attitude helping you hold the right beliefs, take the right actions and produce the rights results for you.

his article kicks off focusing on an important area of business: Your Ideal Client. Then we will move into the Seven Key Areas that will have a direct impact on your profits .

Target Your Ideal Client to produce results No matter what stage of development your business is presently in, all small business owners want more revenue. That is ALWAYS priority number one - and to be honest, it should always be. Without Sales and Marketing there would be no business. So it would be fair to say that Sales and Marketing are the lifeblood of every business. As Peter Druker once said ‘Business has only two functions - marketing and innovation’.

your product or service, your ideal client is one who buys your product or service and raves about it again and again. They literally share your passion for what you do. These are clients who really want what you have to offer - instead of just needing what you offer. They don’t just use your product or service, they love your product or service. Ideal clients mean fewer headaches, returns and complaints. They’re a pleasure to deal with and they’ll not only buy from you once, they’ll keep buying from you forever, or if you offer a one off product or service, your ideal client will be willing to tell their friends and family to buy from you. These are the type of clients who will spend more money with you than the average client ever would.

The key to dramatically increasing your sales and marketing results is totally dependent on your ability to attract - not just more of any client to your business - but more of your ideal clients.

They’ll send you boatloads of referrals and will offer you unsolicited testimonials. They’ll brag about you on all the social networking sites - which garners you tons of free publicity. When you properly and specifically identify your ideal client, you’ll soon find you’re working less and earning more - a lot more.

Your ideal client is the one who not only buys

So how does this impact your business in the

long term? Well, it has a huge impact on any future products or services you develop, and any future sales and marketing activities you implement. Because you want to deal with more of your ideal clients, you will find yourself developing more products and services that your ideal clients want. You will develop sales and marketing pieces and processes that will attract more of those ideal clients rather than just any client. In fact this is an important point to make: Is your current marketing targeting just anyone with a pulse that may just buy your product and service? Or; Are you truly targeting your marketing to reach not only your target market but the ideal client within that target group? If you can get this part right, you will be setting your sails in the right direction. In fact, it’s this Sales and Marketing component that I have discovered is the major reason for the tremendously high failure rate of small businesses today. Businesses are simply targeting the wrong type of clients. They are working harder not smarter.

Here’s the challenge Every small business owner I work with on a daily basis wants to immediately develop their marketing program so that they can ultimately increase sales and profits. When I speak with them, they’re already putting together various pieces of marketing collateral such as postcards, brochures, flyers and of course, their website. Unfortunately, when I assess their business and compare their product or service with their ‘ideal client profile’, in the majority of cases the marketing they’re planning to use or are currently using will never reach the clients they are truly trying to reach. The benefits of knowing who your ideal client is:

• Helps define your niche market • Makes your ideal client easier to find • Makes it easier to sell your products and services to

• You get a greater return on your marketing dollar

• The lifetime value increases. Time to take action

• Take some time to write down and identify who your ideal client is.

• Define your niche market • Know what your ideal client wants. People don’t buy what they need they buy what they want.

7 Ways to Increase Profits

2. Boosting Conversion Rates. I am sure you understand what a conversion rate is. For those that don’t, put simply, your conversion rate is the difference between those who could have bought and those who did buy your product or service, or the percentage of people who did buy against those who could have but didn’t. Most business owners believe they have a high conversion rate, however, when measured, they are horrified to find out their conversion rates are not as high as they had originally thought. It’s hard to boost anything if you don’t have a starting point. So start measuring your conversion rates before you start thinking you don’t need to increase them. 3. Boosting the Average Sale Value. McDonalds are great at this. Their ‘would you like fries with that?’ message has made them additional millions each year. Think of some ways that you can upsell, cross sell, offer larger units, or package products together to boost the average sale value every time a customer buys from you. You will be amazed at the difference it makes to your dollar results. 4. Increasing the Purchase Frequency. How can you get your customer coming back to your business for more and more often? Those who can think of more ways to get their customers coming back again and again will dramatically impact their bottom line for the better. Most retail stores have their frequent buyer cards now, perhaps you can offer product upgrades, develop a back-end or even develop an ongoing membership club to get your customers coming back more frequently.

Now this is an area I could write a book on, in fact I have! If you would like to learn more about this or, in fact, any of the key points outlined in this article or the past issue, then visit www.vision-alliance.com and purchase a copy of my new book Franchise Profits. In the meantime let’s have a quick look at how you can start focusing on these areas in your business.

5. Margins. Your margins are the percentage from each sale that is profit. Your profit is what’s left after ALL costs have been taken out. There are many ways that you can increase your margins. They include: reducing expenses, increasing prices, outsourcing, using low cost or no cost distribution channels and increasing overall productivity. Focusing on all or just one can impact your bottom line.

1. Increasing Leads. Leads are prospects or potential customers. Before you can increase the number of leads, it’s important to know what your numbers are. How many leads are you getting every day, week and month? What marketing activities are attracting the best leads and what are producing none at all? By knowing the numbers, you can start to measure the results and will soon be able to direct your business to where the best leads are.

6. Lifetime Value. Most business owners underestimate the Lifetime Value of a customer. Lifetime Value refers to the amount of revenue and profits the business owner expects to receive from their clients over the term of their relationship with them. By knowing the Lifetime Value of your client, you will begin to know how much you can spend to attract a client and will possibly determine where you will spend your marketing dollars in order to attract your new client.

Here’s how you can quickly calculate the Lifetime Value of a customer: Lifetime Revenues 100 (sale amount) x 4 (#of time they purchase) x 5 (the number of years they stay with you) = $2000 Lifetime Cost of Goods 20 (cost of product or service) x 4 (#of time they purchase) x 5 (the number of years they stay with you) = $400 Lifetime Profit Lifetime Revenue $2000 – Lifetime COGS $400 = Lifetime Profit $1600 By understanding the Lifetime Profit alone you will begin to understand exactly what you can spend to attract the right clients to your business. Your Lifetime Value is the difference between the Lifetime Profit and the Lifetime Marketing Costs. (you will need to work this figure out also) Lifetime Profit $1600 – Lifetime Marketing $600 = Lifetime Value $1000 7. Increasing Referrals. To really maximise the potential in business, it is vital you have a number of raving fans, (ideal clients) associates, friends and family referring business to you. To drive your business with referrals it’s important you actually have in place a solid referral program which allows you to proactively build your business through referrals, rather than just waiting for them to just turn up. Some ways to drive more referrals to your business could include: reward programs, two for one offers, new customer thank you letters, paying referral fees, and customer recommendations just to name a few. Start thinking today about how you can implement a proactive referral program into your business. v Tania Allen is Author of the newly released book Franchise Profits and is the founder of Vision Alliance, a Franchise Consulting Firm delivering holistic solutions to both franchisees and franchisors. With more than 20 years experience Tania and her team are passionate about helping you maximise your potential in business and in life. Feel free to contact Tania on 1300 76 49 20 or tania@vision-alliance.com

Fran

PROFILE: home ice cream

TREAT YOURSELF to a home ice cream franchise Ice cream is, and always will be, a welcome treat in any home, so working for yourself as an ice cream vendor of some of the best ice cream in the country is indeed a rewarding experience.

here wouldn’t be a home in Australia that doesn’t have a freezer. It’s also probably true to say there wouldn’t be many freezers without some ice cream treats inside. Aussies love ice cream and according to David Moran, Franchise Recruitment Manager at Home Ice Cream, street-tostreet vending is the best way to buy it. It would seem that more and more people are embracing Home Ice Cream’s ‘our freezer direct to your freezer’ concept. David has seen a steady growth in franchises bearing the Home Ice Cream brand, and subsequently a need for an increase in production and freezer facilities at the Toowoomba factory. “A franchise with Home Ice Cream is an investment in a growth industry. Even during the winter months we’ve seen good ice cream sales,” said David. Home Ice Cream has a network of freezer depots across the country and freights all its products to the depots at no cost to the franchisee. “Any advertising or marketing costs, even route planning and council liaison, are also

borne by Home Ice Cream, making this a low risk, rewarding small business,” said David.

bell when the Home Ice Cream truck comes down the street.

In a time where everything is self service or dominated by large supermarket chains, the concept of an ice cream vendor delivering frozen treats right into the streets where Australian families live is one that has been well accepted. Not only that, if potential customers aren’t home when you call, Home Ice Cream’s unique Cool Cube System means that sales are still possible through on-line ordering in franchise territories that are currently operational.

The franchisee has the support needed to make the business a success, from the CEO to the machine line operators on the ice cream machines. It’s a fun product that everyone loves.

No royalties or marketing levies

This is a great franchise business for those who want to be their own boss, using a proven, well promoted system that produces an excellent income.

It’s true. Home Ice Cream franchisees pay no royalties or marketing levies and receive low capital entry, with a totally exclusive territory and potential for growth. Even though there are no royalties or marketing levies, the Home Ice Cream marketing department works in tandem with a highly experienced professional product development department, which constantly strives to deliver new and exciting products to ensure the franchisee has customers that are excited by the sound of the signature

“Being your own boss, knowing that the initial low entry capital is all you will pay, and operating in a exclusive territory whilst having the opportunity to earn a great income adds up to a great business” said David.

If you are interested in becoming involved with a franchise model that provides you with great support and requires low start up capital contact Home Ice Cream today. v David Moran – Franchise Recruitment Manager, Home Ice Cream, franchise.recruit@homeicecream.com or telephone (07) 4699 9988.

Franchise Full Page 2010:Layout 1

29/3/10

11:47 AM

Page 1

Fed up with working for someone else? Consider your own franchise with

Work harder for me!

orget about mowing other people’s lawns or cleaning someone else’s curtains. And, if vacuuming car after car after car isn’t your F idea of a great business, then consider a Home Ice Cream franchise. A Home Ice Cream franchise is a terrific business opportunity that allows you to meet a variety of people while offering what we believe is the best ice cream available - and everyone loves ice cream. Excellent on-going marketing and promotions (at no cost to the franchisee) provide a reliable customer base. This is not a “selling soft serve cones in the car park as people come off the beach” type of business, but an over 22 year proven system of delivering bulk-buy ice creams and desserts directly to people’s homes in an exclusive territory. You will also benefit from our on-line ordering system, unique to Home Ice Cream, guaranteeing repeat business. However, you’ll be amazed at the number of “impulse buy” ice cream customers as you pass buy their homes. The regular release of brand new, exciting ice creams will have customers waiting for your arrival. You’re not on your own as Home Ice Cream is a national, Australian-owned company with depots all over Australia. Everyone from the CEO to the local forklift driver are “hands on” and directly involved with your business. Oh, and did we say there are no on-going franchise fees? ...yep, none!

Home Ice Cream is a wholly Australian-owned and operated, national company with depots all over the country and still growing rapidly. National office and ice cream factory are based in Toowoomba, Queensland. Ph: 07) 4699 9988 HOME ICE CREAM OPERATES IN THE FOLLOWING LOCATIONS QUEENSLAND - Brisbane, Cairns, Townsville, Mackay, Rockhampton, Bundaberg, Hervey Bay, Maroochydore, Caloundra, Gold Coast, Toowoomba. NEW SOUTH WALES - Sydney, Ballina, Grafton, Coffs Harbour, Tamworth, Hastings/Macleay, Taree, Muswellbrook, Newcastle, Central Coast, Charmhaven, Wollongong, Jervis Bay. SOUTH AUST. Adelaide, Lonsdale. VICTORIA - Melbourne, Geelong, Ballarat, Gippsland. NORTHERN TERRITORY - Darwin. ACT and WESTERN AUSTRALIA - Perth.

call: 1800 061 805 (8.00am to 5.00pm E.S.T.)

www.homeicecream.com

...employ yourself ...it pays!

e xpert advice

ARE YOU TAKING

ADVANTAGE

Ryan Trainor, Managing Director – Franklyn Scholar

OF GOVERNMENT FUNDED TRAINING? A

s any business knows, training is the lifeblood of your business. With a transient and often casual workforce, it becomes difficult, and costly, to ensure ongoing quality training programs.

Because of this, many operators have a stop/ start approach to training and this ultimately affects the way employees interact with customers. Many companies, both small and large, are unaware of Government funded training initiatives designed specifically for the workplace in multiple industries. Training positively affects the workforce in multiple ways, it not only skills our workers, but it adds to retention opportunities and can provide clarity around a career path within an organisation. Training also carries benefits for staff as many of the courses result in nationally recognised qualifications upon completion that can lead to higher learning opportunities. This gives an added incentive

to the employee to stay in the workplace in order to gain these qualifications.

One of the misconceptions of training is that it is expensive. Many businesses do not have any idea how to access the substantial Government funding that is available to them to invest in a more productive workforce. Many of Franklyn Scholar’s clients are pleasantly surprised at the ease with which they have been able to obtain funding and the scope of qualifications available. “We offer more than 60 qualifications from Certificate 3 & 4 in Retailing, Hospitality, Frontline Management, Diploma’s, even Warehousing and Distribution. We will train more than 16,000 employees in the workplace this year” Ryan Trainor says. “In most cases the sessions are held monthly or can coincide with current professional development activities and at a time that is most suitable to the business. This

collaborative approach ensures minimal disruption to the business operation, and that is of paramount importance”.

Five keys to accessing Government funded training

• Determine the qualifications you require within your business to skill your staff.

• Choose a reputable RTO to partner. • Dedicate the business to invest in the required time – quality training must be the key objective for the organisation.

• Use training to provide incentives to your staff and celebrate each milestone with them.

• Re-invest any excess Government funding back into your business to ensure you are maximising your investment. v For more information go to www.franklynscholar.com.au

YOUR GUIDE TO FRANCHISING & LICENSING

Each journey in business is different. Each person has different reasons and motivations for being in business. Your dreams and aspirations are as unique as the business you have built. If your vision for the future includes franchising, licensing or growth have a Sherpa join your team for the journey. We can assist your business with the development and implementation of: UÊÊFranchise Systems UÊÊSales and Marketing Strategies UÊÊInternational Growth Opportunities UÊÊTraining Programs UÊÊFranchise Sales UÊÊGeneral Business Improvement

We have assisted these leading brands:

Sustainable Directions

CONTACT SHERPA GROUP

info@sherpagroup.com.au www.sherpagroup.com.au Sherpa Group Pty Ltd Sydney Adelaide

Vicki Prout FCA SA Franchise Women of the Year 2006, 2007, 2008

02 9887 2861 08 8272 8488

Vicki Prout 0439 803 078

PROFILE: T RIOS

EXCITING TIMES FOR TRIOS Trios is about to embark on a very exciting stage in its short history, meeting consumer demands and repositioning itself in the market place.

stablished in 2002, Trios has almost 20 stores in Australia and overseas, including the Middle East and United States.

Trios has built a strong, trusted and recognised brand in the food retail industry and has strong loyal customers following the brand’s progression.

the franchisees we are looking to attract – young at heart.

Trios is a retail fast food concept that specialises in great tasting wraps, baked potatoes and freshly tossed salads.

Sam said Trios would be aiming to introduce a further six stores to the domestic market over the next 12 months, focussing on Victoria, Queensland and Western Australia, while continuing its overseas expansion.

• Our people come first - both staff and

The brand has become well-known in the market place for its proprietary flat bread – ‘laffe’. Its menu is built on international tastes that have been created to offer ‘choice’, ‘convenience’, ‘indulgence’ and ‘universal appeal’.

“We are offering master and single franchise opportunities in prime markets across Australia and we are a proven concept with strong brand appeal,” Sam said.

Trios Group Brand Director Sam Elia said the business has invested an enormous amount of time in research and development to better understand its consumers.

“We have strong niche positioning with a ‘feel good’ customer attitude and are in the fastest growing segment of fast, casual, quick food service.

“We want to position ourselves as the ‘people’s brand’.

“Our systems and training procedures provide all the skills required to turn non-foodies into professional ‘wrapstars’. The Trios menu has been designed and planned by experts that make it real easy and quick to be ready for service. Taking away all the hard work allows franchisees to focus on serving customers.

“Our customers are telling us they love the fact that we have a wide-ranging selection of great tasting wraps for breakfast, lunch and dinner, they also would like the convenience of dining in. “We are positioning our brand to meet our consumer’s requests. Ultimately, we want the customers who love our products to aspire to be a Trios franchisee. Trios new ‘fast casual’ concept delivers a distinct style of a premier flatbread wrap, taking healthy fast food to the next level for those customers who love the wraps and who prefer to see food prepared ‘fresh in front of them’.

100

Trios is moving quickly and it’s generating excitement. The business will refurbish half of its Victorian network within the next twelve months and all new stores will feature the new store look and feel. “We want the new store concept to bring the brand to life – giving it personality and appeal,” Sam said. “Bringing the brand to life will present us with

“At Trios, we value our people, customers, our community and environment: customers

• We are young, dynamic, positive and moving forward fast

• We develop enthusiastically satisfied customers all the time

• We contribute positively to our

community and our environment

• We recognise that profitability is essential to our future success

• We’ve got fresh and tasty all wrapped up!

“Trios franchise partners are highly motivated, love food, have great communication and want the opportunity of owning their own business to gain control of their future. “Partnerships are a great way to run a franchise, and Trios certainly encourages families and especially ‘GEN Ys’ who aspire to acquire and succeed in life by owning their own franchise (or two) business. “Trios has been around for quite some time and we have a solid structure and business model. We believe that the refurbishment and new brand positioning is the next journey in the life of the business,” Sam said. v If you think you could be a real fit with Trios please call Tony Maddock on 0400 017 882.

e xpert advice

THE CONSULTANT’S ROLE IN FRANCHISING Peter Buckingham, Managing Director, Spectrum Analysis

How and why you should choose, brief and engage a consultant.

onsultants are seen as a strange breed by many in franchising: experts, boffins, propeller heads? Something in between all of the previous, or someone who can really help your business? Most come with experience and ideas, and it is their responsibility to perform or else for you! Whether you are a franchisor or a franchisee, the offer of a ‘let me make it right for you’ solution can be either an effective fix, or an expensive exercise for your business. There are many different varieties of consultants in this industry including: Franchising consultants Marketing consultants Brand consultants Demographic consultants Management consultants Security consultants And a heap of professions that are, in my view, consultants as well: Accountants Lawyers Banking advisors

How do you pick a consultant to assist you, and how do you work with them to achieve what you are looking for? The first thing I say is that you are not

102

hiring a consultant by the hour, but rather for the years of experience they bring to the issues you need assistance with. Most good consultants come with the necessary experience, and reasonable academic qualifications. On top of this there are qualifications issued by groups such as the FCA (Franchise Council of Australia), the AIM (Australian Institute of Management) and the IMC (Institute of Management Consultants) to name a few.

to their participants, endorsed by the relative government approved institutions.

When you go to a doctor, a lawyer, an accountant or a surgeon, you actually know they have achieved a professional level to be allowed to work in their profession. Unfortunately there is no such requirement of consultants, and the right to ‘hang out a shingle’ is one that anyone do, whether they have experience, qualifications, or have just run a hot dog stand!

Honorary member (recently introduced)

Good consultants, like lawyers, should be both qualified and be keeping up to date in their area of expertise. The FCA runs programs aimed at professional development for the ‘suppliers’ to the industry, and offers a series of qualifications to recognise this.

The FCA Academy has now introduced a series of Franchise Professional classifications that can be earned by experience and continuous professional development both within and outside the industry. The ratings introduced by the FCA Academy are: Life member Fellow Associate fellow Associate Affiliate Each of these classifications come based on experience, education and contribution to franchising.

The FCA Franchise Academy

Steve Wright, Executive Director of the FCA says the Accredited Franchise Executive program, like the FCA Academy, is designed to encourage education within the sector, laying the foundations for a strong and dynamic community.

The FCA recognised a need for training throughout the industry, and introduced the Accredited Franchise Executive Program. This program is open to executives in franchise organisations and consultants. These courses deliver a diploma or a certificate in franchising

“For suppliers in particular, the ability to increase their knowledge of the sector – and to promote this fact - encourages best practice consulting among franchise systems, contributing to the overall stability and success of the sector,” Steve said.

“In my view, you want to engage a person who has the qualifications, expertise and experience to solve your issues.” The FCA has also affiliated with the Institute of Management Consultants, the peak body in Management Consulting. Some FCA members are also IMC members, as there is much common ground. The IMC has ratings of Fellow and CMC (Certified Management Consultant), an internationally recognised qualification with around 10,000 recognised CMCs worldwide. Tim Millar, National President of the IMC says that qualifications and experience makes the difference between a consultant who can handle an assignment, compared to one who cannot. The IMC has a pledge that consultants are asked to take, covering the ethics and values they agree to uphold in practicing as a consultant. “Our pledge is required to be taken by all new members, and all existing members who now achieve CMC and Fellow classifications. We take PD extremely seriously and most of our functions revolve around professional development for our members. Our membership is not just open to all, and can only be achieved by a person with relevant qualification, experience (3 year minimum) and an interview process,” Tim said.

How do you choose a Consultant? In my view, you want to engage a person who has the qualifications, expertise and experience to solve your issues. Value is the key to engaging a consultant, both in what they can deliver to you in terms of benefits, compared to the costs they incur to you. Think in terms of $ benefit compared to $ cost. If all you are concerned about is the cost side of the equation, then remember you get monkeys if you pay peanuts. If you wish to ask for a quote, just make sure you are comparing like to like. It is very easy for someone to claim they are a consultant (at a low cost) and that they can do everything! I also suggest you think of your lawyers and accountants as consultants. It amazes me how we will be talking to a client, and when asked about their lawyers, we hear they are using their local suburban lawyer. This to me would

be similar to asking a divorce lawyer to handle your commercial franchise agreement. In my past life in Caltex as a Property Manager, it always annoyed me when a lessor would use his suburban lawyer to try and ‘re write’ the lease document that was the standard from the Law Institute. Specialist Franchising Lawyers and Franchising Accountants are there to handle franchise issues. Would you have your local doctor undertake brain surgery for you, because he was entitled to be called Doctor? Another area you may want to ask a consultant about is: Do they have suitable Professional Indemnity Insurance and Public Liability Insurance? If there is a problem based on advice or actions you have taken following a consultant’s recommendations that have cost you a large amount of money, you may want to take legal recourse.

How do you brief a Consultant? My suggestion is to have a list of what you wish to achieve. That may be broad things like:

• New marketing image • Improve revenue • Improve website • Implement a process for site selection • Reduce risk from legal issues. • Online operations manual These may come from your Business Plan, a SWOT analysis, or just areas that you see are causing problems in your business Once you know the areas you need assistance in, construct a simple brief, possibly with some measurable achievements:

• Implement a local marketing campaign

where we expect 5 per cent coupon returns

• Improve revenue by 20 per cent average within 12 months

• Achieve 10 per cent improvement in ‘mystery shopper’ score for my site.

This is often a process more about educating yourself on what you want to achieve,

rather than just saying to a consultant ‘fix everything’.

How do you engage a consultant? Once you have it clearly in your mind what you wish to achieve, then it is the consultant’s job to convince you that they can do it, and meet your expectations in a timely and cost effective manner. This may involve: replying to your brief; forwarding a proposal which may include references and relevant experience in similar jobs; and, advising who will be involved on your project, and their experience and qualifications. Once you are satisfied that this will achieve your aims, then you engage the consultant to undertake the specified work that has been agreed on.

Summary Engaging a consultant is a balance between benefits they can achieve for your business, and cost or risk reduction for your business. Having a clear idea in what you want to achieve, you can brief the consultant, and measure their performance for your business. Don’t be mislead by low costs, under qualified and inexperienced consultants. The consultant you engage must be of value to your business, so select well, as they can make good money for your business, and in some cases turn your business completely around for the better. Select well Grasshopper! v Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy, and a Fellow of the FCA. Peter is also a Federal Director of the Institute of Management Consultants. Spectrum specializes in assisting clients with decisions relating to store and site location using various scientific and statistical techniques. To contact Peter email peterb@spectrumanalysis.com.au or call on (03) 98826488.

103

PROFILE: B& S MOBILE SHARPENING

Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment

ill Wendt and his partner Sue Scott established B&S Sharpening Services Pty Ltd in Melbourne in 1994, taking their mobile knife, scissor and equipment sharpening business direct to their customers’ doors. Franchising since 2008, there are now areas sold in most states and territories throughout Australia, and growing rapidly. A distinctive mobile business, B&S Mobile Sharpening Pty Ltd. supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. There are unlimited opportunities to expand this business. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, or a factory with a canteen, or even a school, requires this service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work. Bill and Sue say that the earning potential for franchisees is unlimited, providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold

call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year, and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties. Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. “Our latest franchisee is based in Bundaberg QLD, and is an ex fireman among other things,” said Bill. “We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn, if we are prepared to listen,” he added. Many franchisees have built their areas from a

‘nil’ base to over 300 regular customers in less than twelve-months. This is great motivation for an even bigger growth down the track. The majority of new franchisees have had no accounting or business experience. B&S are there to assist them in advising the best system that will suit their operation. They must also have adequate funds on hand to tide them over for advertising, and other costs during the ‘ramp up’ stage of their new business. Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless. There are no ‘royalty’ fees. The up front low purchase fee covers just about everything, a 12 week income guarantee, marketing pack, car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is of course a renewal fee payable at the end of your four-year term, when you hopefully renew your franchise. Where else can you start a new business with this minimum amount of outlay and maximum amount of support all for $60,000 + GST Potential B&S Mobile Sharpening franchise applicants should only apply if they possess the following; Self-motivation. Great communication skills. Desire to succeed. Ability to work with likeminded franchise team and share ideas. Ability to ‘cold call’. Adequate funds set aside for costs such as advertising. A sense of humour. v If you feel you fit the above criteria, and are keen to own your own B&S Mobile Sharpening Franchise, and join their growing team, visit www.bssharp.com.au or contact I-Franchise-You on 03 9703 1135.

104

SYDNE Y FR ANCHISING E XPO

Franchising Expo

The Sydney Franchising & Business Opportunities Expo was a huge success for all involved. A total of 103 exhibitors participated with 4150 visitors which was a massive 21 per cent increase on last year. The Seminar Theatre was packed for all three days with visitors thirsty for information about their future purchase.

Photographs: Louise Mitchell

106

6a^f fXcW db 1TR^\T P] >_cdb 5aP]RWXbTT Fli ]iXeZ_`j\ df[\c _Xj Y\\e \og\i`\eZè^ jkife^# jljkXè\[ jlZZ\jj ]fi fm\i (+ p\Xij efn# n`k_ fm\i )'' Fgklj P\j j_fgj XZifjj 8ljkiXc`X% 8 cfn ('B ]iXeZ_`jè^ ]\\# î\Xk jkXik$lg èZ\ek`m\j# Xj n\cc Xj fe^fè^ kiXèè^# dXib\kè^ Xe[ X[m\ik`jè^ jlggfik d\Xe Xepk_è^½j gfjj`Yc\ n_\e pfl afè k_\ Fgklj ]iXeZ_`j\ ]Xd`cp%

Kf kXb\ gXik `e fli jlZZ\jj# i\^`jk\i pfli `ek\i\jk Xk fff ^_cdb R^\ ^fUaP]RWXbT

ARE YOU LOOKING FOR SOMETHING A LITTLE BIT DIFFERENT? Exclusive franchise opportunities are available across Australia and New Zealand. This is the perfect business, well that’s what we think and you probably will too after hearing the ﬁner details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au

www.documentsolutions.com.au

SYDNE Y FR ANCHISING E XPO

108

ANCHISE R F Y T U A E B & IR A NO.1 H Y L L A N JOIN AUSTRALIA’S O I T A N S E I IT

N U T R O P P O T A E R G

YOUR FUTURE? UNCERTAIN ABOUT

EVE US, HERE’S DON’T JUST BELIOP LE SAY: PE WHAT OTHER

2009 BRW test Growing Franchises Listed in Australia’s Fas AWARD ISEE OF THE YEAR 2008 FCA FRANCH bi Zoo y Ton ner Win T NSW/AC 2007 BRW test Growing Franchises Listed in Australia’s Fas SINESS AWARDS BU N 2007 AUSTRALIA Category) a passion (Marketing Excellence in 1992 with a vision, services d ner nde Win al fou s ion wa Nat e ous on sal m miu Hairhouse Wareh pre in d OO e, a backgroun TERHOUSEC PERS – 2007 FCA PRICEWA for professional hair car g of retail. The Hairhouse Warehouse tem of the Year Award Sys din ise tan nch , Emerging Fra and a solid unders ms trained in marketing g. tea t) ert alis exp Fin by al ed tion inn WeVIC Winner (Na tralia and growin success is underp . 125 stores across Aus TERHOUSECOOPERS training and operations chisees. ctor, Kylie Britton 2007 FCA PRICEWA rd – National Finalist (Retail Category) fran Dire our g ut agin abo Man ate ouf sion ctor. pas Awa Joseph Latt r Dire are g Yea left: we agin e the Man From ous of ouf reh isor Franch ner, Tony Latt At Hairhouse Wa Our support Salon of the Year Win sses and their people. TERHOUSECOOPERS care about their busine r business and take control of your 2007 FCA PRICEWA r Award – National Nominee you w gro Yea the of gn pai team will help you Cam ia Med uty. financial destiny. nd in hair care and bea bra g W win BR gro t 06 2006 tes 20 fas e is Australia’s test Growing Franchises • Hairhouse Warehous Listed in Australia’s Fas staff will! r you ls. but nai – r RS and sse g PE rdre nin a qualiﬁed hai TERHOUSECOO on, waxing, piercing, tan • You don’t need to be 2005 FCA PRICEWA rd – National Winner Emad Nayef including retail, hair sal of your store. ltiple revenue streams of the Year Awa mu size isee and from nch t ﬁ Fra tion pro loca ise as xim le costs such • You will ma 00 depending on variab 2005 BRW ween $400,000-$500,0 test Growing Franchises • Initial investment bet Listed in Australia’s Fas d. uire req nce erie exp g • No hairdressin 2004 BRW 177 OR test Growing Franchises S PHONE: 0407 533 ME Listed in Australia’s Fas JA T AC NT CO SE EA

T OF THIS YOU COULD BE PAR

QUIRIES PL OUSE.COM.AU FOR FRANCHISE EN @HAIRHOUSEWAREH EMAIL: FRANCHISING

REHOUSE.COM.AU WWW.HAIRHOUSEWA

FRANCHISES NOW AVAILABLE FOR MORE INFO CONTACT TONY FRASER

0447 710 045

02 8021 4655 OR VISIT

www.wildcaktus.com.au

ATO

TAX TIME’S COMING I

t’s time for individuals and businesses, including franchises, to start getting ready to lodge their tax returns. The ATO has a range of information and assistance available to help people meet the deadline. From 1 July, you can prepare and lodge a return online using e-tax, which is free, secure and easy to use software which in most cases processes your return within 14 days. As well as calculators, help screens and links to rulings, you can also download information from third parties directly into your tax return, including payment summaries, government payments such as pensions and allowances, bank interest and private health insurance details. E-tax can be accessed free of charge 24 hours a day, seven days a week from the ATO website. If you’re using a tax agent for the first time or using a different one from last year you need to contact them by 31 October 2010. Only registered tax agents can charge a fee to prepare and lodge a tax return.

Keep good tax records The Australian tax system relies on people self-assessing their own tax affairs, which means you are responsible for correctly working out how much you need to declare and claim on your tax return. You also need to be able to show how you arrived at these figures and in some cases you may be required to provide written evidence. In order to prepare an accurate tax return and support the claims you make, you need to keep careful records. The type of records you need to keep will depend on your individual circumstances.

to reduce your assessable income. For deduction purposes, your expenses can be divided into three main groups. That is, expenses you can:

• claim in the income year you incur them • claim over a number of years, and • never claim Any expense you incur must be directly related to earning assessable income before you can claim it as a deduction. There may also be limits on the amount you can claim for a specific expense. You cannot claim an income tax deduction for the GST you paid in the price of a purchase, if you are entitled to claim it as a GST credit on your activity statement. If you earn personal services income, there are rules which limit the deduction you can claim. Contact the ATO for more about this.

Tax concessions As well as deductions there are many concessions available to small businesses and it’s important to know what they are. A business with a turnover of less than $2 million may be eligible for concessions relating to:

• small business and general business tax break

• capital gains tax • income tax • GST • pay as you go instalments, and • fringe benefits tax (FBT)

and invested in an eligible asset by 31 December 2009, you can claim the business tax break as a tax deduction in your income tax return for the income year in which you first use the asset or have it installed ready for use, if you meet all the eligibility requirements for that income year. Refer to the relevant return instructional guides for more information when it is time to claim the deduction. For more information on exactly how the tax break works: what investment; what use and installation deadlines apply; and what assets qualify; visit www.ato.gov.au/businesstaxbreak.

Keep track of tax An electronic calendar from the ATO is available to help small businesses better manage their tax lodgement and payment deadlines throughout the year. Your small business tax calendar can be downloaded from the ATO website and provides reminders of lodgement due dates for small businesses, bookkeepers and tax agents. You can personalise the calendar in around 10 minutes by answering some simple questions about your business, such as whether you’re a sole trader or employ staff, and how often you lodge and pay your GST. Based on your individual circumstances, the calendar then records all the due dates you need for the year, such as when to pay your employees’ superannuation, and lodge your business activity statement (BAS).

For more advice on what records you need to keep visit the ATO website.

Eligible businesses can select concessions that best suit their needs, helping them to reduce compliance costs.

Claiming expenses

Business investment tax break

The calendar can generate reminders, including when a lodgement or payment is due. If you run more than one business, you can set up a unique tax calendar for each business. Your small business tax calendar is designed for small businesses, including sole traders, with turnovers below $2 million.

You can claim most expenses you incur in running your business as deductions

If you decided to take advantage of the 50 per cent tax break for small businesses,

Businesses should get the latest version of the tax calendar at the start of each

110

financial year to ensure they have the latest information for lodgments and payments.

Tax help for new and potential franchisees If you are a new franchisee, or are thinking about becoming one, the ATO has some useful tips and information to help people who are entering a franchise understand their tax and super obligations. There are some important things you need to know when starting a business, including what you need to register for, how much tax and super you need to pay and when, and what records to keep and for how long.

New to business checklist The new to business checklist available on the ATO website, covers basic tax issues that need to be considered when starting

a new business. For example, businesses may need to register for a number of tax obligations. The most common tax registrations businesses need include:

• a tax file number • an Australian Business Number • goods and services tax, and • pay as you go withholding You also need to consider how your business will pay employees and other obligations, and how you will report and pay tax and super.

Face-to-face assistance There are also a number of seminars and assistance programs available to help you stay on track. The Small Business Assistance Program is a free and confidential service consisting of

assistance visits, seminars and phone support tailored to suit the needs of any business, irrespective of your particular situation. Visits are conducted by experienced tax officers at the business owner’s chosen location between 8am and 6pm on weekdays. Topics covered include registering for an ABN, paying GST, understanding tax obligations, record keeping and lodging activity statements. Businesses can register for an assistance visit at www.ato.gov.au/businesses/ assistancevisits or by calling 13 28 66. Translators are also available for nonEnglish speaking business owners. v More information about all tax office requirements and services is available from the Australian Tax Office website www.ato.gov.au or by calling 13 28 66.

Franchise opportunities now available Join Bristol, one of Australia’s most exciting and successful franchise opportunities. New mapping surveys have just been completed identifying a bright Bristol future in both existing stores and greenﬁeld sites, metropolitan and regional. Territories available Metropolitan: VIC: Mentone, Bayside/Mornington Peninsula QLD: Mt Gravatt, Capalaba, Browns Plains NSW: Castle Hill (greenﬁeld)

Regional: VIC: Bendigo (greenfield), Ballarat (greenfield), Shepparton (greenfield) NSW: Albury

*Other territories available on application

The Bristol franchise program offers: • • • • • • • • •

An established network of 72 stores A 70 year heritage in painting and decorating Supported by PPG as a major paint manufacturer, a world leader in paint State of the art automatic tinting system Paint speciﬁc point of sale to run business An exclusive product brand and range Extensive ongoing training and support Local and national marketing campaigns Access to Taubmans Trade Dealership

Contact Peter McCormack on (03) 9486 6560 or 0408 133 395 today for a conﬁdential discussion or email pmac@bfcstores.com.au

111

Business Profile

Australia’s Fastest Growing Glamour Photography Franchise S

tarshots Glamour Photography is focused on being recognised as the best provider of glamour photographic experiences in Australia. Their strategy of achieving this is through photographic excellence, makeover creativity, and consistently outstanding customer service. The Starshots professionals understand the dreams and fantasies of their clients and their patient expertise enables them to instill confidence to their client to be the best they can ever imagine possible. The Starshots experience results in the customers expectations in themselves being exceeded. The Starshots story began in the early 1990s with its first studio in downtown Brisbane. Today the group consists of 15 studios located along the eastern seaboard of Australia stretching from Darwin to Melbourne; all but one are franchised. Starshots is currently Australia’s largest chain of glamour photography studios. Franchisees are drawn from diverse backgrounds including a schoolteacher, ballroom dancing instructor, hotel general manager, marketing managers and a number of ex-Starshots employees. They all share a dream and a desire to own their own business, a business in which an engaging personality, hard work, organisational ability,

112

creativity and a confident approach to sales deliver an exciting and unforgettable experience for their clients. It’s a rewarding experience for franchisees when their customers walk away with a long lasting product that will be treasured and shared for many years to come. Whilst strong entrepreneurial skills and a thorough grasp of business is important when considering joining as a Starshots franchisee, individuals who have the potential to take up the business challenge and move ahead equipped with the knowledge gained from the training period are also the perfect fit. People have photos taken for a number of reasons from special occasions, milestones, anniversaries, professional portfolios as well as family and couple keepsakes. The Starshots photography experience makes a treasured gift or ideal personal reward whether it takes the form of formal, casual, sensual, romantic, serious, natural, dramatic, relaxing - it’s all possible at Starshots. Starshots offer an extensive range of products including black and white, sepia and coloured prints, all of which are available in a range of sizes with frame styles from classic to contemporary. The large frame selection offers a choice of mouldings to

enhance your special prints to suit home décor including the new canvas and acrylic options. Alternatively, prints may be included in a high-quality bound leather coffee table album. The investment for a typical Starshots studio ranges from approximately $150,000 - $200,000 depending on shop size and shape. Thereafter, there is a royalty of 8 per cent of monthly sales and a contribution of 3 per cent of the sales to the marketing fund. The investment includes: location selection with rent negotiation, studio design and fitout, equipment selection, staff selection and training, initial operational assistance, ongoing support, ready-to-use advertising templates for ongoing promotional use, ongoing national and regional marketing, group buying and alliances with nationally recognised brands and a bi-annual conference enabling franchisees to meet and exchange business experiences. From day one Starshots will be on hand for a week to assist in the day-to-day running and finetuning of your operation. v To find out more about Australia’s leading glamour photography franchise, contact Carly Mackay or Gill Gialamatzis at the Business Development Company on 1300 534 470 or 03 8562 7777.

OWN A BODY BOOST BED LICENSE IN 3 EASY STEPS! Get Started Quickly & Easily! Low Investment! Sit back & watch your investment grow!

BE PART OF AUSTRALIA’S FASTEST GROWING INDUSTRY

SECURE LOCATION! Place 20% deposit of the total license price and sign documentation. The manufacture of your Equipment starts NOW!

MAKE IT HAPPEN! We will assist with finding locations for your Body Boost Bed! Give recipients training and support!

OPENING OF YOUR SITE! Start making profits from day one of installation of your Body Boost Bed!

s -!$% ). !5342!,)! s $%$)#!4%$ 4%22)4/2)%3 s 5.)15% s ()'( 2%452. /. 9/52 INVESTMENT! s !&&/2$!",%

NO EMPLOYEES. LET THE SALON/GYM OWNERS DO THE WORK FOR YOU. INVEST IN THE HEALTH, BEAUTY & WELLBEING INDUSTRY. FULL BODY AND SKIN REJUVENATION EQUIPMENT.

s /.'/).' ).#/-% s 34!4% /& !24 %15)0-%.4 s 3!&% &/2 %6%29/.% TO USE!

Only 500 licences available for 2010 so don’t miss this opportunity to secure your location NOW!

s ./ %-0,/9%%3

AREAS NOW AVAILABLE ACROSS AUSTRALIA

s ()'( $ %-!.$ &/2 THIS SERVICE FOR MEN & WOMEN

To secure the best locations call: Vicki: 0430 044 578 or Mladen: 0424 307 051 To apply online: www.bodyboostbed.com.au

fr anchise e xpo 2010

Franchise Expo 2010 T

he informative Franchise & Business Opportunities Expo series kicked off in Sydney in March. The show attracted record visitor numbers, bringing people who had both the passion and the means to invest in the franchising sector. Following on from the successful Sydney show, the Franchising and Business opportunities Expos are set to continue across the rest of Australia. Moving next to Perth on 15-16 May and then to Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to

114

explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. Following on from the Franchising Boot Camp, the Franchising Networking Lounge

sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate understanding of the franchise industry and the businesses they are interested in. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v For more information, visit www.franchisingexpo.com.au

OF YO

RKING F

T U

PERTH 15 - 16 MAY MELBOURNE 20 - 22 AUGUST BRISBANE 11 - 12 SEPTEMBER Itâ&#x20AC;&#x2122;s the perfect place to begin your new business search or finalise your decision making process: t $PNQBSF PWFS GSBODIJTF BOE CVTJOFTT PQQPSUVOJUJFT t *OWFTUNFOU MFWFMT GSPN VOEFS QMVT t 'SFF CVTJOFTT TFNJOBST t 'SFF MFHBM BOE mOBODJBM BEWJDF

For your free ticket pre-register online at franchisingexpo.com.au and enter promo code: BF TICKETS AT THE DOOR $15 ONLINE MEDIA PARTNER

ENDORSED BY

.com.au

Search over 1200 franchises in the one place

BOOK RE VIE Ws

BOOKREVIEWs small business ru!es By Mathew Dickerson Published By: Matthew Dickerson ISBN: 9781419689437 RRP: $19.95 AUS Question: How do you get Edward De Bono, world authority on creative and lateral thinking, to write a foreword for your first book?

As the title suggests, the book lists the 52 ‘favourite business rules’ from Australian IT entrepreneur Mathew Dickerson, who has been successful in business since age 12!

Answer: Simple! You just ask him, of course.

Readers are led through 52 rules dealing with business attitudes, relationships with employers and employees, accepting the inevitable and taking risks.

This advice is part of Mathew Dickerson’s Rule Number 5 of his recently released book Small Business Ru!es. This particular rule is entitled ‘Closed Mouths Never Get Fed’. “The answer ‘no’ should not make you cringe,” writes Mathew. “Be prepared to push the envelope. Make the most outlandish requests of those around you. Be prepared to think creatively in those request. If you take that approach, you will hear the word ‘no’ more often than most. The upside is that you will also hear the word ‘yes’ occasionally. And it can be surprising.”

In Small Business Ru!es, Mathew shares the mistakes he’s learned from, and the ideas that have worked for him, over the past 30 years. The rules are written in plain English, in a fun, easy to digest manner. Each rule is accompanied with an amusing image by renowned cartoonist Paul Zanetti and each ‘rule page’ could be photo-copied and stuck up on the fridge or the noticeboard as daily reminder to keep your business on track.

Business management, image and marketing, client interactions, everything that sits at the core of a successful company is covered in this book. Many business people, including franchisees, will recognise that they already consciously, or sub-consciously, apply many of the ‘rules’ to their own business. The reasons why the rules in this book are so important to business success, will provide positive reinforcement of natural business aptitude to many in small business

Attitude Aptitude Altitude: Choose Your ‘Tude By Robyn Simpson Published by: Robyn Simpson ISBN: 978-0-9806638-0-8 RRP: $25.95 AUS Robyn Simpson is a self-proclaimed high performance attitude coach, inspirer, author, and international comprehensive personal guide. In Attitude Aptitude Altitude: Choose Your ‘Tude, she offers simple, effective structure to achieve goals while helping readers choose the right attitudes to create success Robyn says that we all know how important a good attitude is, but it’s easy to forget this in the face of struggles and disappointments. “It’s just as easy to say, ‘I know it’s important, but I don’t know how to change my attitude’, so I have written 17 chapters of inspiring and practical lessons to help readers excel in

116

everything they do. Specifically, Robyn’s highly usable 15-step Structure of Goals process along with the practical workbook at the back of the book provides both the inspiration and the nuts and bolts to truly ‘choose your ‘tude’ and set and accomplish goals. Other resources in the book include inspirational downloads, websites, and more, all geared to help readers achieve profound results. Appropriately enough, Simpson used her own 15-step plan to set the goal of telling 10 million people about her book in 30 days. No

doubt this is why her first printing sold out in two short weeks. As Simpson provocatively reminds readers, “Attitudes are the essence to success - are yours worth catching?”

The Greatest Planet in The Universe - A Business Novel

Episode 1: The blueprint for Success By Neville Lake Published by: Francis Press ISBN 9780980530605 RRP: $29.95 AUS You could say that author Neville Lake has come up with a ‘novel’ way of presenting his latest business advice book. Meet fictional character Marcus Maximum who is on a fascinating quest to find out what truly delivers exceptional performance. The ‘story’ is set in the future but the characters are inspired by exclusive interviews with extraordinarily talented, high profile and remarkable, interesting individuals who have discovered the fundamental blueprint for success.

The Greatest Planet in the Universe is a business novel that presents the latest techniques from leading organisations (such as Rolls Royce, Wrigleys, the Navy) and also describes leading edge ideas from non-traditional workplaces (such as Weta Workshops - the makers of The Lord of the Rings and Avatar, Starbucks, think tanks, celebrity agents). It is packed with solid information, is fun to read and gives busy managers a really good understanding about the most current thinking - without boring them silly.

It can be read as a novel or you can hop about a bit and find the chapters that cover the topics of greatest interest. Neville Lake has written five other successful business books. Two of these are in the Sunday Times series, the most popular being ‘The Strategic Planning Workbook’ which is an international bestseller and has been translated into many different languages.

     

      





        

   

       

    

117

1Year of T H E

Z I N E M A G A

F O R

L 04 ISSUE

$4.95

That’s right!

S H I S E E F R A N C

One year (6 issues) of Business Franchise Australia for only $39.95 AUD or $52.95 NZD. A U ST R A LI

L95 AUD INC. GSTVO SPECIA$7.

AUSTR ALIA

Packed with information relating to many different areas of the franchising industry, Business Franchise Australia is a valuable and informative source of guidance.

E 2010 04 MAY / JUN

5FR0ANCHISES D you can AFFOR Be the

$39.95 AUD

1st

FRANNEWCHsysIteSEmE

INC. GST

in a

$52.95 NZD

S to 15 QUESTIONyou buy ASK before

MASUTSET RcleCaAnRerEs Not J

EW S LATE ST N

O M TH E AD VI CE FR FI N AN CI AL

INC. GST

BA N KS

RS TO P LAW YE

’ AD VI CE

SUBSCRIBE Send me 6 issues (1 year) of Business Franchise Australia for only $39.95 AUD for delivery within Australia or $52.95 NZD for delivery within New Zealand.

CUT HERE

Credit Card

(sorry, we do not accept Diners Club)

Payment enclosed (cheque only)

Name:__________________________________________________________________________________ Address:________________________________________________________________________________ City:____________________________________________________________________________________ State:________________________________________ Postal Code:_______________________________ Phone Number:___________________________________________________________________________ Email:___________________________________________________________________________________ Credit Card No._____________________________ Card Type ________________ Exp. Date____________ Mail to: CGB Publishing Pty Ltd PO Box 968 Mt Eliza Victoria 3930 Email: cgb@cgbpublishing.com.au

118

Professional Services Listings DONALDSON WALSH LAWYERS

Kings Chambers, 320 King William Street, Adelaide SA 5000 P +61 8 8410 2555 F +61 8 84102322 Contact Alan Branch E info@dwlaw.com.au www.donaldsonwalsh.com.au

WINNER Supplier of the Year MYOB Excellence in Franchising Awards 2009

For straight-talking, forward-thinking support at every stage of the franchising process, our highly experienced, award-winning team is at your service.

Wisewould Mahony Lawyers

risk strategies

Suite 743, 1 Queens Road, Melbourne VIC 3004 P +61 3 9863 8402 Contact Lana Rubinstein E info@riskstrategies.com.au www.riskstrategies.com.au Risk Strategies is a consultancy specialising in the delivery of strategic solutions and services in safety, workers compensation, environment and other workplace risks. We are one of the very few in our field specialising in providing strategic cost effective solutions to the franchise industry. We offer services to franchisees, franchisors and other professional firms that work in the franchise industry. We help you get it right when it comes to safety and workers compensation to ensure low costs to your business and effective compliant structures and processes. Our services to franchisors or those assisting businesses become franchises include assistance with developing and implementing an effective, tailor made and legally compliant business process in relation to occupational and public safety, environment and workers compensation to ensure the system you impart to your franchisees is simple, effective and compliant with relevant legislation, thus fulfilling your duty of care at an affordable cost. Our services to franchisees include assistance with developing and implementing simple and cost effective safety, environment and workers compensation processes that lead to cost savings and ensure compliance. We offer free initial consultations in order to make sure we understand your business and your needs.

the magazine for franchisees

Franchise BUSINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au www.wisewouldmahony.com.au Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions

AU S TR A LI A

Professional services listings are a great way to promote your business for more information call 03 9787 8077

• Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

(+61 3 9787 8077 from outside australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au 119

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

$32,000 +GST

$120,000 (based on $32K franchise fee)

CREDIT PROVIDER OF SMALL LOANS

National Financial Services Federation, Credit Ombudsman Service (member)

ALLSAFE ENERGY EFFICIENT PRODUCTS Head office - 5/12 Navigator Place, Hendra QLD 4011 Ph: 07 3268 7233 Fax: 07 3268 2332 Mobile: 0428 255 723 Email: admin@all-safe.com.au Website: www.franchise.all-safe.com.au

ENERGY EFFICIENT PRODUCTS

FCA, HIA, QMBA

$95K + GST

$200K + GST (Based On $95K Franchise Fee)

ANGUS & ROBERTSON 19/8 Exhibition Street, Melbourne VIC 3000 Ph: 03 9285 3491 Email: franchise@angusrobertson.com.au Website: www.angusrobertson.com

RETAIL BOOKSTORE

143 (56 franchised stores)

FCA

$50,000 plus GST

$350K-$500K

ELECTRICAL TEST AND TAG

FCA

$29,500

$40,000 + GST + Vehicle

FRESH FOOD HOME DELIVERED

156

$125,000

INNOVATIVE MOBILE PET GROOMING SERVICE

FCA

$250,000

MOBILE SHARPENING SERVICE

18 areas

$60,000 + GST

$35,000, Country area only

PAINT AND DECORATOR CENTRES

FCA

$25K

$250K

ACTION CASH LOANS PTY LTD Ph: 03 5339 9599 Fax: 03 5339 1013 Email: Richard@actioncashloans.com.au Website: www.actioncashloans.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 795 287 Fax: 03 9557 4854 Email: kim@atservices.com.au Website: www.appliancetaggingservices.com.au AUSSIE FARMERS DIRECT 6/534 Church Street, Richmond 3121 Ph: 0406 515 217 Fax: 1300 365 728 Email: paulwalshe@aussiefarmers.com.au Website: www.aussiefarmers.com.au AUSSIE MOBILE GROOMING Ph: NZ +64 7 865 6431 Email: iwmoses@aussiepetmobile.com Website: www.aussiepetmobile.com B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: info@ifranchiseyou.com.au Website: www.bssharp.com.au BFC STORES PTY LTD 390B Queens Parade, Clifton Hill, VIC 3068 Ph: 03 9486 6560 Fax: 03 9486 8580 Email: pmac@bfcstores.com.au Website: www.bristol.com.au BODY BOOST Unit 8 / 102 Emu Bank Belconnen Canberra Ph: 02 6251 3040 Fax: 02 6251 3041 Email: info@bodyboostbed.com.au Website: www.bodyboostbed.com.au

Full Body & Skin Rejuvenation Bed

N/A

$45,000 + GST (including leasing of equipment)

BREEZE PHOTOS PO Box 2462, Wellington Point QLD 3160 Ph: 1300 886 949 Fax: 07 3134 0608 Email: info@breezephotos.com.au Website: www.breezephotos.com.au

PHOTOS ON CANVAS

$38,950 + GST

ROAST GRILL & CARVERY

FCA

POA

franchise recruitment

8x national franchise brands represented

from approx. $50K

CAFE2U 37 Rosebery Street, Balgowlah NSW 2093 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

140+

FCA, IFA

Initial Fee Included in Purchase Price

From $125,000 + GST

CARMEN STEFFENS Shop 1 B, 460 Stirling Hwy, Peppermint Grove, WA 6011 Ph: 08 9284 5560 Fax: 08 9284 6822 Mobile: 0411 720 253 Email: franchise@carmensteffens.net.au Website: www.carmensteffens.com

RETAIL OF SHOES AND HANDBAGS

167 worldwide

FCA

US$ 50,000

AU$ 250,000

PROFESSIONAL CARPET & UPHOLSTERY CLEANING

4,500 Worldwide 200 Australia

From $14,900 + GST

BARBECUED & FRIED CHICKEN FRANCHISE

Franchise Council of Australia

$45,000 Plus GST (Franchise fee plus training)

$350,000 Including GST for an 85sqm Store

CATERING EQUIPMENT SUPPLIER

FCA

$22,500

$50,000

CUPA NUTZ Klemms Business Brokers, 551 Glenferrie Road, Hawthorn East, VIC 3123 Ph: 0425 838 800 Fax: 03 9819 1816 Email: ccrawford@klemms.com.au Website: www.cupanutz.com.au

HOT NUT VENDING

160

$19,900

$79,900 plus gst

DOCUMENT MANAGEMENT SOLUTIONS Ph: 0418 769939 Email: Richard@documentsolutions.com.au Website: www.documentsolutions.com.au

RECORDS MANAGEMENT, ARCHIVING SERVICE

POA

$50,000

DUBLI GLOBAL ONLINE SHOPPING 7 Mona Crt, Modbury Hts SA 5092 Ph: 0413 733 459 Email: rick@dublishoppingworld.com.au Website: www.globalonlineshopping.com.au

ONLINE SHOPPING AND E-COMMERCE

Global

$3,500

$850

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50K

RETAIL BOOKSELLING

FCA

From $37,500

$400,000

ECOSMART 190 Whitehorse Road, Blackburn VIC 3130 Ph: 0409 538 099 Fax: 03 9845 0242 Email: Ben.Andrews@ecosmart.com.au Website: www.ecosmart.com.au

SOLAR HOT WATER SALES

None

$5,000 to $7,000 dependant on territory

ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: (08) 8132 1549 Fax: (08) 8362 7588 Email: info@essentialbeauty.com.au Website: www.essentialbeauty.com.au

BEAUTY SALON SERVICES

FCA

$25,000 plus GST

$250,000 plus GST $10,000 or $24,000

BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net BUSINESS DEVELOPMENT COMPANY Suite 37, Building 4, 195 Wellington Road, Clayton VIC 3168 Ph: 1300 534 470 Fax: 03 9562 0067 Email: enquiries@bdcaus.com Website: www.bdcaus.com

CHEM-DRY Unit 4, 30 Park Road, Mulgrave NSW 2756 Ph: 02 4587 6300 Fax: 02 4587 8733 Email: info@chemdry.com.au Website: www.chemdry.com.au CHOOKS FRESH & TASTY Unit 15 Stirling Axis, 51 Cedric Street, Stirling WA 6021 Ph: 08 9440 5877 Fax: 08 9440 5977 Email: franchising@chooks.com.au Website: www.chooks.com.au COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au

DYMOCKS FRANCHISE SYSTEMS (NSW) PTY LTD GPO Box 1521 Sydney NSW 2001 Ph: AUS 1800 643 303

NZ 0800 880 046 HK +852 2834 5832 Fax: 02 9224 9407 Email: franchiseinquiry@dymocks.com.au Website: www.dymocks.com.au

EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0407 752 289 Email: oliver.hunt@ezyaccounts.com Website: www.ezyaccounts.com

ONLINE ACCOUNTING SOFTWARE, RELATED SERVICES

Two levels $10,000 & $24,000

FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.fancyfillings.com.au

FAST, FRESH, GOURMET, CONVENIENCE FOODS

$50,000

$250,000 - $350,000

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

611

FCA & FANZ

From $20K

From $25K

ONLINE SUPERMARKET/ GROCERY/HOME DELIVERY

1,500+

$5,000

$13,500 + Vehicle

REAL ESTATE SALES

FCA

$110K

$150K

RECRUITMENT

Currently 1. Anticipate 5-6 per state

$11,500 plus GST

$34,000 plus GST

HAIRCARE & BEAUTY RETAIL & SERVICES

125

Franchise Council of Australia

$66,000 + GST

$350,000 - $500,000

HOME ICE CREAM 173 â&#x20AC;&#x201C; 181 McDougall Street, Toowoomba QLD 4350 Ph: 07 4699 9988 Fax: 07 4633 1830 Email: hic@homeicecream.com Website: www.homeicecream.com

ICE CREAM

Franchise Council of Australia

On application

HOSEMASTERS INTERNATIONAL PTY LTD 2/31 Governor Macquarie Drive, Chipping Norton NSW 2170 Ph: 02 9726 7043 Fax: 02 9726 7362 Email: glenh@hosemasters.com.au Website: www.hosemasters.com.au

MOBILE ON-SITE HOSE REPAIRS

FCA

$60,000

BOUTIQUE BUSINESS CONSULTING

Founder Fellow Certified Practicing Accountant

Range $50,000 $100,000 + GST

$50,000 + GST

JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: cleanup@janiking.com.au Website: www.janiking.com.au

FRANCHISED COMMERCIAL CLEANING SERVICES

1,200+ Across Australia & NZ

Franchise Council of Australia

Starting From $12,800 Ex GST

JUMPING J-JAYS CASTLES & SLIDES Unit 1, 55 Links Avenue North, Eagle Farm QLD 4009 Ph: 1300 227 853 Fax: 07 3868 4355 Email: franchisesales@partycastles.com Website: www.partycastles.com.au

JUMPING CASTLE DELIVERY & INSTALLATION

IFA, AALARA, IAAPA

POA

FROM $35K

HAIRDRESSING

150 Salons

FCA

$35K

$150K-$220K

COMMERCIAL CLEANING CONTRACTOR

National

FCA, Property Council of Australia, Green Council of Australia

FROM $12,500 + GST

$12,500 + GST

WWW.GSHOPPER.COM.AU Level 26, 44 Market Street, Sydney NSW 2000 Ph: 1300 354 525 Fax: 02 9089 8989 Email: tony@gshopper.com.au Website: www.gshopper.com.au GO GECKO PROPERTY SALES 2/34 Navigator Place, Hendra QLD 4011 Ph: 07 3633 6900 Email: sales@gogecko.com.au Website: www.gogecko.com.au GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 08 8333 1544 Fax: 08 8333 1544 Email: admin@gracewebster.com.au Website: www.gracewebster.com.au HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au

iBALANCE BUSINESS INSTITUTE 4 Queens Road, Mt Pleasant WA Ph: 1300 ibalance (422 526) Fax: 08 9463 1473 Email: Lloyd@ibalance.com.au Website: www.ibi.net.au

JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: alan@justcuts.com Website: www.justcuts.com MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au

120

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

EMERGENCY REPAIRS TO HYDRAULIC HOSE

8 Service Centres / 25 Van Operators

Service Centre: $40,000 / Van Operator: $5,000

Depends! Ask us!

DRIVE THRU COFFEE

FCA

POA

$299,000 + GST

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

200

FCA

$45,000 + GST

$380,000 - $450,000 + GST

MOBILE CAR CLEANING & DETAILING

50 In Australia (140 globally)

FCA, Smart Approved Watermark

$37,400 (exc GST)

$45,000 (exc GST)

RETAIL MAKE UP & SERVICES

0 Franchises, 60 Company owned Australia wide

FCA

$38,000+

$200,000+

TELECOMMUNICATIONS RETAIL PROVIDER

217

Franchise Council of Australia

$10,000

$250,000

OUTSIDE CONCEPTS FRANCHISING PTY LTD 9 Hoylake Avenue, Stirling SA 5152 Ph: 08 8370 9523 Fax: 08 8370 8551 Email: br@outsideconcepts.com.au Website: www.outsideconcepts.com.au

OUTDOOR LIVING DESIGN

FCA, HIA, MBA

$57,500 + GST

PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

108

FCA

$210K

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST $400,000

MOBILE HOSEFIXERS 11 Lear Jet Drive, Caboolture QLD 4510 Ph: 1300 654 782 Fax: 07 5428 1311 Email: don@mobilehosefixers.com Website: www.mobilehosefixers.com MUZZ BUZZ FRANCHISING LTD Hallmarc Business Park, Unit D4, 2A Westall Road, Springvale VIC 3171 Ph: 03 9544 9166 Fax: 03 9544 9466 Email: gelias@muzzbuzz.com.au Website: www.muzzbuzz.com.au NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au NANOTEK (BY ECOWASH MOBILE) Unit 23, 5B Curtis Road, Mulgrave NSW Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@mynanotek.com Website: www.mynanotek.com NAPOLEON PERDIS 90 Euston Road, Alexandria, NSW 2015 Ph: 1300 MAKE UP Fax: 02 8595 0900 Email: franchise@napoleonperdis.com Website: www.napoleonperdis.com.au ‘YES’ OPTUS SHOP 1 Lyonpark Road, Macquarie Park NSW 2113 Ph: (02) 8082 9271 Email: yesoptusfranchise@optus.com.au Website: www.optus.com.au/owfranchise

POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: admin@poolwerx.com.au Website: www.poolwerx.com PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au

PROFESSIONAL HAIRCARE RETAILERS AND SALON

128

FCA

$50,000 Plus GST

PROARCH PODIATRY 488 Mulgrave Road, Earlville QLD 4870 Ph: 0438 247 480 Fax: 07 4036 4099 Email: len@finnfranchising.com.au Website: www.proarch.com.au

PODIATRY

N/A

$38,000 + GST

$120,000

PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.purenat.com

FAST, FRESH, 100% HEALTHY FOOD

$50,000

$250,000 - $350,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RENT THE ROO PTY LTD PO Box 777, Yass NSW 2582 Ph: 02 6227 1277 Fax: 02 6227 1293 Email: renttheroo@bigpond.com.au Website: www.renttheroo.com.au

APPLIANCE & FURNITURE HIRE

$55,000 incl. GST

$195,000

RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

SALSA’S FRESH MEX GRILL Level 1, 173 Burke Road, Glen Iris VIC 3146 Ph: 03 9508 4431 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au

FRESH MEXICAN GRILL

FCA Membership

$50,000 Plus GST

$360,000 - $430,000 Plus GST (Food Court Model)

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

FCA

$15,000

$100,000

MOBILE TOOL STORES

150

FCA

$40K

From $80K

Bedding retailer

Franchise Council of Australia

$50,000

$500,000 - $700,000 (based on Greenfield site, includes fit out and stock)

SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: grant.miles@solomons.com.au Website: www.solomons.com.au

RETAIL FLOORCOVERINGS

FCA

$75,000

$130,000

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

$15,000 + GST

$120,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$20,000 (Licence Only)

75 P/W

WORKPLACE BASED SNACK FOOD SALES

FCA

$20,000 (Inc. GST)

$90,000 (Inc. GST)

CLEANING INDUSTRY FRANCHISE

FCA

$35,000+GST

$80,000 -

SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD PO Box 663, Seven Hills NSW 1730 Ph: 1800 762 766 Fax: 02 9624 2445 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SNOOZE Snooze Sleep Well Pty Ltd 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: (03) 9830 4166 Fax: (03) 9888 6328 Email: loreenac@snooze.com.au Website: www.snooze.com.au

STACKS OF SNACKS PO Box 1418, Buddina QLD 4575 Ph: 1800 899 000 Fax: 1300 137 751 Email: len@stacksofsnacks.com.au Website: www.stacksofsnacks.com.au STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 6231 2111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au

MOBILE BEAR MAKING PARTIES

N/A

ENVIRONMENTAL ADVICE FOR HOUSEHOLDS & BUSINESS

$35,000 including 8 machines

Association of Building Sustainability Assessors (ABSA)

$15,000

<$40,000

STEEL BUILDINGS SALES AND INSTALLATION

Member of the Franchise Council of Australia

$25,000

$45,000

THEOBRAMA CHOCOLATE LOUNGE Suite 2, 26 Joseph Street, Blackburn North, VIC 3130 AUS Ph: +61 3 9890 2737 GOURMET CHOCOLATE CAFÉ FRANCHISE SYSTEM Fax: +61 3 9890 2738 Email: ben@chocolatelounge.com.au Website: www.chocolatelounge.com.au

FCA

$50,000 + GST

$380,000 $55,000

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com SUSTAINABLE DIRECTIONS 11 The Walk, Mawson Lakes SA 5095 Ph: 0416 097 790 Fax: 08 8121 1835 Email: tony@sustainabledirections.com.au Website: www.sustainabledirections.com.au THE SHED COMPANY FRANCHISING 6/62 Siganto Drive, Helensvale QLD 4212 Ph: 07 5665 9666 Fax: 07 5665 9777 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au

TOP SNAP Suite D, 9 Crane Crescent, Mosman NSW 2088 Ph: 02 9969 5832 or Rob Watkin on 0414217019 Email: franchise@topsnap.com Website: www.topsnap.com

PROFESSIONAL PROPERTY PHOTOGRAPHY FRANCHISE

$39,000 + GST + Equipment

TOUCH UP GUYS Unit 4, 8 Hampton Road, Burleigh Heads QLD 4220 Ph: 1800 220 039 Fax: 07 5522 0051 Email: sales@touchupguys.com.au Website: www.touchupguys.com.au

MOBILE PAINT & BUMPER REPAIRS

146

FCA

$31K

$100K+

FCA

$45K

$250K+ Food Court $375K+ Dine-in Cafe

TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: david.elia@trios.com.au Website: www.trios.com.au

AUSTRALIA’S LEADING WRAP 14 in Aust. + 10 International FRANCHISE

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Jodie.kliska@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

PETROL AND CONVENIENCE RETAILER

234 outlets Australia wide

FCA

$145,000

$400,000

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph - AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: pbischa@wet-seal.ws Website: www.wet-seal.net

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS

58 in Australia, 10 in NZ

FCA, FANZ, HIA, MBA

$43K + GST

CASUAL DINING RESTAURANT

$50,000

$300,000

WILD CAKTUS 84 Yarrara Road, Pennant Hills, NSW 2120 Ph: 02 9484 6066 Email: franchise@wildcaktus.com.au Website: www.wildcaktus.com.au

A-Z Listings are a great way to promote your business For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au 121

A-Z FRANCHISE DIRECTORY

Action Cash Loans Concept: Financial Services network for small cash loans, addressing the never ending demand for quick & easy cash between $500-$2,000 and on terms of repayments over 6 -12 months from an office or mobile – home based business. Territory: Nationwide. Training Provided: Ongoing, weekly training, and business development, including 1-2 weeks induction (as required). Marketing Support: Advertising, marketing, branding and customer support, with control systems to build up your client base and ensure

ALLSAFE Be part of the fastest growing industry on the planet.

90% of your clients return time and again. Agreement Term: 10 years plus (Options). Number Of Branches: Eleven. Investment Required: $32,000 franchise fee plus your own investment lending capital from $80,000. Business Established: 2004. Franchising Commenced: 2006. Qualifications Required: Professional outlook, sales or customer service skills will be advantageous. Contact: Richard Moorman Ph: 03 5339 1012, Mob: 0409 954 611 or visit www.actioncashfranchise.com.au

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

Allsafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

Allsafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact David Jordan on 07 3268 7233 or 0428 255 723 or visit www.all-safe.com.au and click the Franchise link.

Angus & robertson

• Strong and well established relationships with all major publishers • Comprehensive Training Program • Ongoing training and support from experienced field based operations team, as well as a dedicated National Support Office team • Comprehensive national advertising and marketing campaigns • Assistance in finding locations and negotiation of lease agreements To find out more call 03 9285 3491 or visit www.angusrobertson.com and begin the next chapter in your life!

Established in 1886 Angus & Robertson has the distinction of being Australia’s largest bookseller. Joining Angus & Robertson as a Franchise Partner and a business owner makes you a destination for book lovers all over Australia. We have a proud tradition in providing the very best in range and customer service, which sets us apart from our competitors. Why Angus & Robertson? • Well established and highly recognised Australian brand name • Over a 120 years of bookselling experience

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

AUSSIE FARMERS DIRECT

• guaranteed customer base

In the tradition of the milkman, Aussie Farmers Direct delivers fresh, 100% Australian products direct to our customers’ doors. We have over 170 franchises delivering to 70,000+ homes in Melbourne, Sydney, Brisbane, Perth and Canberra.

• total backend support (ordering, stock control, customer care, etc)

By using local producers and a more direct supply chain we support Aussie growers. And the broad appeal of our convenient home delivery service provides excellent growth opportunities for our Franchisees.

• exclusive territory

Our constantly expanding range includes milk and bread, fruit and vegetables and farm fresh meat. As an Aussie Farmers Direct franchisee you’ll enjoy:

122

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $2,000 per week an ATS franchise may be just the opportunity for you.

• full marketing support • flexible working hours (avg 25-30 per week) About you Our franchisees are of all ages and come from all sorts of backgrounds. We are looking for Franchisees with a passion for old style customer service, supporting Aussie products and developing their own business. Email enquiries to paulwalshe@aussiefarmers.com.au or call 03 9015 9138.

Aussie Mobile Grooming

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B&S Mobile Sharpening is proudly Australian owned.

We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

BFC By making every customer experience memorable, simple and enjoyable, the Bristol Team is destined to become the world’s leader in lifestyle decoration and advice. BFC Stores Pty Ltd is licensed by PPG Coatings to allot franchises to Members using the Bristol trading name for 10 x 10 years. There are approximately 70 Bristol Paint & Decorator Centres throughout Australia and nearly 50 of these are BFC Stores Members. In the marketplace the Bristol vision delivers a unique

vastly improve their lifestyle as well as take control of their financial future. We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au

BI M O LE

B&S SH

It was established in 1994 and is the market leader in mobile sharpening in Victoria today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay.

If you would like to find out more, contact the founder Ian Moses on NZ +64 7 865 6431 or email iwmoses@ aussiepetmobile.com or check out www.aussiepetmobile.com B&

PENI

B &S

shopping experience in a unique environment. Over the years we have clearly defined our Difference to the Australian decorating customers who have approved our way of doing business. As a prospective Member you can be confident in being a part of a strong group structure supported by clearly stated unanimous goals – the successful Bristol business model. Make the Bristol CORE VALUES and VISION your own and build these ideals into the way you establish and manage your business.

Aussie Mobile Grooming is an internationally proven franchise system of mobile pet grooming with U.S.

Aussie Mobile Grooming is now seeking to expand its service throughout Australia. We are offering a Master Franchise to a likeminded person who wants to operate their own business.

Aussie Mobile Grooming (a division of international Aussie Pet Mobile) was created in 1996 in Sydney, and is now the world’s largest pet grooming franchise.

headquarters based in Dana Point, California.

Aussie Mobile Grooming pride themselves on their innovative van design, heated hydrobath, and mobile grooming service which assures a complete and comfortable experience for each pet.

Contact: Peter McCormack on (03) 9486 6560 or 0408 133 395 or pmac@bfcstores.com.au

Body Boost Bed (BBB) Own a Body Boost Bed License in 3 Easy Steps! Get Started Quickly & Easily! Low Investment! No Employees! Sit back & watch your investment grow!

The BBB offers full body & skin rejuvenation and is an exclusive Australian made product where the Licensor actually is the manufacturer of the equipment.

With more than 2 billion dollars per year being spent by Australians accessing the Health & Beauty Industry, this is the investors dream come true.

Your investment is placed into an existing professional business and they do the work for you.

Now you can benefit financially from this lucrative industry by obtaining your license.

Call Vicki: 0430044578 or Mladen: 0466557292 or apply online: www.bodyboostbed.com.au

BREEZE PHOTOS

Breeze Photos gives you the flexibility to work in a comfortable environment and at your own pace, this can be a hobby business or a full time career, it’s your choice. We are looking for friendly, enthusiastic owners to continue our customer service driven ethos.

Are you looking for a simple, rewarding home or office based business with low start up & low running costs? ‘Photos on canvas’ is a rapidly increasing market with huge potential. We provide our Franchise owners with everything they need to start producing stunning canvas pictures including a wide format photo printer, high end pc, and adobe software. Our start up cost also includes one week on site training.

This is the first equipment of its kind and is taking the Health & Fitness Industry to a whole new dimension!

Only 500 locations on offer! Apply Now! Full Body & Skin Rejuvenation Bed

start up $38,950 + GST • everything you need included • onsite training included • low running costs • can be home office based Call Mark on 1300 88 69 49 or 0404 955 654 Email: info@breezephotos.com.au

123

A-Z FRANCHISE DIRECTORY

BUCKING BULL

A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.

Business Development Company The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified consultants are able to spend quality time talking to

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Carmen Steffens Carmen Steffens is one of the world’s fastest-growing brands in the fashion industry. Carmen Steffens’ high quality, handcrafted products deliver a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand. Founded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide offering a captivating retail experience to discriminating customers, who are style conscious, brand savvy and enjoy being noticed. Carmen Steffens’ successful business model is tested

CHEM-DRY Change your lifestyle – from only $14,900 + gst Chem-Dry commenced in Australia in 1986 and are now the largest carpet cleaning franchise in the world, with a network of over 4,000 franchisees. Our reputation for quality carpet and upholstery cleaning has allowed many of our franchisees to attract 60% to 90% referral and repeat business. This means that advertising costs are reduced. Because we don’t need to pour gallons of hot water

124

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net

you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Burger Edge, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, T-life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Cary or Gill on 1300 534 470 or 03 8562 7777 or www.bdcaus.com

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training including development of a business plan and a specific spreadsheet of investment for your city and a real location opportunity: The franchise fee depends on the location and the necessary changes it needs to adapt it into Carmen Steffens standards. For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email fernando@carmensteffens.net.au.

onto carpets, our customer’s carpets dry in two hours – not two days and they remain cleaner longer. The US patent office has recently renewed our cleaning method for another 20 years. No other operator can use it. With Chem-Dry, you have access to a system which gives you; Low start up costs No percentage of profits taken – the more you earn the more you keep! The unique patented cleaning process All training & support.

•

Call 1800 243 637 or email info@chemdry.com.au

•

CHOOKS FRESH & TASTY Providing the freshest and tastiest barbecue and fried chicken, at the most competitive prices, is what CHOOKS fresh & tasty does best - and you could share in our success!

We are a national company but our stores are operated by locals who enjoy being involved in their community and who support their local sporting teams and other community organisations.

CHOOKS is a ‘low-cost’ operator that carefully examines the most efficient and cost effective way of doing everything. You’ll find most CHOOKS stores in local shopping centres – for lower rent and leasing options – which allows our franchisees to pass on the cost savings with the best quality products at more affordable prices.

At CHOOKS we provide you with training, mentoring and all of the support and encouragement you need to become a successful CHOOKS franchisee.

COMMERCIAL FOOD MACHINERY

At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas.

Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.

For further information contact Steve Hansen, Chief Chook, on 1300CHOOKS or franchising@chooks.com.au, or visit www.chooks.com.au

Contact Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au www.cfmvic.com.au

Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,

reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : ccrawford@klemms.com.au Web : www.cupanutz.com.au

Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.

With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au www.documentsolutions.com.au

DubLi SHOPPING WORLD DubLi offers its consumers fun reverse auctions. Guaranteed lowest prices in these unique auctions these prices go down instead of up all with full factory guarantees and warranties. This business produces true residual income which operates 24hours a day The DubLi business offers you • Unlimited earning potential • Multiple streams of income • Global customer base that grows rapidly and exponentially • No product handling, no stock, no staff, no rent or monthly meetings

• World first seamless global portal • Explosive potential – your customer base grows in a similar manner to Facebook • DubLi is an internet shopping revolution. We are looking for a team of associates to help us promote and market DubLi in Australia and to the lucrative markets in the United States, India, Asia and Europe. For further information contact Rick Warren on 0413733459 or rick@dublishoppingworld.com.au or visit www.globalonlineshopping.com.au

125

A-Z FRANCHISE DIRECTORY

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

the work suitable to their family needs.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

dymocks

• the benefit of large-scale advertising which no small business could individually afford;

Dymocks stores are run and owned by individuals who have a genuine interest in books and are passionate about providing the very best in customer service. The Dymocks franchise system offers: • 130 years of bookselling experience which means that all aspects of our operation have been tested in a real commercial environment; • the opportunity to use Dymocks good name and a reputation for excellence in bookselling;

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future.

• a proven set of operating systems; • training and guidance; • access to group buying arrangements; • and experienced advisory staff to help your business grow. Looking to expand: Australia wide, Hong Kong and New Zealand

EcoSmart EcoSmart is an Australian owned business and part of GWA International Group. EcoSmart specialises in sales, supply and installation of award winning, energy efficient Solar Hot Water Systems. Solar Hot Water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to Solar Hot Water more attractive. EcoSmart is Australia wide and provides ongoing support with marketing, lead generation, national and

state based conferences and extensive training for all sectors of the business. There is NO need to be a plumber to join EcoSmart, No marketing fees, royalties or large start up capital. Join EcoSmart and be part of one of Australia’s fastest growing industries. For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.

ESSENTIAL BEAUTY An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.

Training is not only encouraged, but essential.

Ezyaccounts

Opportunity 2

Participate in a market with 43% growth in 2009 and 2million potential customers for online bookkeeping and payroll solutions and services.

Service Franchisee, this is very much a client facing role and includes providing related services to EzyAccounts’ clients, such as bookkeeping services, training on the EzyAccounts application, payroll processing etc.

Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $10,000 and $24,000.

126

Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system. For more details on this opportunity email us at info@essentialbeauty.com.au or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty

Opportunity 1

Training and other ongoing support is provided. No technical or I.T. knowledge is required. Enquire now to find out how you can be part of this rare opportunity.

Regional Master Franchisor, whose role includes the management of the regions service franchisees and development of the local market.

Phone: 1300 313 397 Email: oliver.hunt@ezyaccounts.com Website: www.EzyAccounts.com

fancy fillings Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,

FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning

G SHOPPER G Shopper is an online supermarket that provides customers with the freshest and largest range of produce together with all their grocery needs. Our unique distribution allows us to guarantee all produce received is of the freshest quality. We offer express delivery services, getting products to the customer’s door within 3 hours of their order being processed online. G Shopper takes the hassle out of shopping by offering an easy ordering process and a massive range of

wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.

company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.

fresh, premium quality products. We offer customers convenient shopping that rewards them for shopping online and recycling their waste. With low set up costs and trend-setting technology G Shopper is easily operated by an individual or group. Franchisees go through an interview process and on selection will operate in an exclusive territory. For further information contact: Phone: 1300 354 525 Email: tony@gshopper.com.au Website: www.gshopper.com.au

GO GECKO PROPERTY SALES JOIN THE REAL ESTATE REVOLUTION

HOW CAN WE DO IT FOR THE PRICE!!!!

GO GECKO is a full service Real Estate Franchise rivaling the traditional system with a fixed price commission. Our fixed price commissions ensure that home sellers save money when selling their property. A GO GECKO franchise has a major advantage over their competitors with a very clear point of difference.

Higher turnover and lower cost structures ensure greater profitability, even at a lower fee. This is a powerful format used by companies around the world to establish market dominance, just look at Wal-Mart and Virgin for examples.

HOW SUCCESSFUL HAVE WE BEEN!!!! Since Jan 2005, 10 offices have opened in New Zealand and 36 in Australia.

GRACE WEBSTER RECRUITMENT Run your own recruitment business.

Go Gecko Franchise territories are available all over Australia & New Zealand. For further information call 1300 FRANCHISE, email Kevin@franchiseselection.com.au or visit www.gogecko.com.au

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources.

Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies.

• Build a business you can eventually sell, cashing in on your contacts and relationships.

• Enjoy impressive back-office administrative support; including invoicing, bills and payroll.

To find out more, visit our website at www.gracewebster.com.au/info or phone the Director, Mark Wylie, on 08 83331544 or email admin@gracewebster.com.au.

• Benefit from professional marketing and media buyingpower with reduced advertising costs.

With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business.

127

A-Z FRANCHISE DIRECTORY

HAIRHOUSE WAREHOUSE

services has proven highly successful.

The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

Hairhouse Warehouse is embarking on an aggressive

The combination of the largest range of hair & beauty products along with professional salons and beauty

email franchising@hairhousewarehouse.com.au, or

expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au

Home Ice Cream There wouldn’t be a home in Australia that doesn’t have a freezer. It’s also probably true to say that there wouldn’t be a freezer without some ice cream treats inside. It would seem that more and more people are embracing Home Ice Cream’s “our freezer direct to your freezer” concept. A franchise with Home Ice Cream is an investment in a growth industry. Home Ice Cream has a network of depots across the country and freights all its products to the depots at no cost to the franchisee.

Any advertising or marketing costs, are also borne by Home Ice Cream, making this a low risk, rewarding small business. Become involved with a franchise model that provides you with great support and requires low start up capital contact Home Ice Cream today. David Moran – Franchise Recruitment Manager, Home Ice Cream PH: 0400 744 480 Email: franchise.recruit@homeicecream.com

HOSEMASTERS We are seeking highly motivated individuals/ couples to join our franchise network.

Phoenix Arizona (USA) and Norfolk Virginia (USA).

Hosemasters has developed an unparalleled reputation for reliability, outstanding service and quality. Our franchisees provide mobile on site service and maintenance in all areas of hydraulic, pneumatic and industrial hose applications.

Do you want to tap into a share of this estimated $500 million market in Australia?

Originally based in Perth, Hosemasters now has offices in Perth, Brisbane, Sydney, Pretoria (Sth Africa)

Master Franchises are available to approved applicants with extensive business experience

ibalance® business institute

planning industry and SME’s,

ibalance® business institute is a boutique business consulting franchise that offers a unique business model that gives the franchisee recurring yearly income. Franchisees can be home based and are given a 100% money back guarantee on the initial franchise fee. There are NO marketing fees and the business model is based on performance based franchise fees. The franchisees work within the accounting, financial

For more information visit our website www.hosemasters.com.au or call us on 02 9726 7043 to receive your free introductory CD.

Government grants are available for businesses that qualify and the franchisee could benefit from the $20,000 government grant. All training is undertaken by the founder and the franchisee will have their own money making marketing website. If you are sick of the corporate life and want to help people build dream businesses then contact the founder at lloyd@ibalance.com.au or call 1300 ibalance (422 626) www.ibi.net.au

JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning which has once again ranked in the “Top 10” of Entrepreneur Magazine’s influential “Franchise 500.” Jani-King has consistently been ranked “the World’s #1 Commercial Cleaning Franchise” by Entrepreneur for over 23 years. And it’s easy to see why when for just $13,800 ex GST you can become a Jani-King Franchisee that’s backed by professional training, uniforms, systems and support.

128

Already more than 1,200 Jani-King Franchisees are cleaning-up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire. So clean-up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking. com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom. www.janiking.com.au

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853

JUST CUTS You don’t need to be a hairdresser to be part of the largest hairdressing network in the Southern Hemisphere. With over 150 Salons servicing 60,000 clients a week, Just Cuts™ offers you full training and ongoing support.

provided by an experienced team of professionals that work with you to build your business. The Just Cuts™ business model suits multiple site ownership, and with 44% of our franchisees owning more than one outlet, you have the opportunity to grow your own network.

This is a unique business opportunity with a fixed, flat fee royalty, and also includes a comprehensive retail component. Full training and ongoing support is

Contact Chiree Craig for more information 1800 334 498

MASTERCARE FRANCHISING

• Access to a healthy and growing national client base

Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 40 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves. Benefits include: • A well-known and trusted brand • An affordable financial investment

www.justcuts.com

• Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

MOBILE HOSEFIXERS

• A great lifestyle and work/life balance

Mobile HoseFixers offer a 24 hour / 7 day emergency hydraulic hose breakdown service to industry. We currently have 7 Service Centres and 25 Van Operators with plans to expand nationally. Do you want a business opportunity that offers the following benefits: • Be your own boss • Rewards for your efforts • Ongoing support • Growing exposure across Australia • Working with tools in a changing environment • Working at different worksites everyday

The franchised Service Centres are a second tier to the system. They offer:

MUZZ BUZZ

Australian market leader in drive thru coffee with more outlets opening in 2010 in Victoria, South Australia and Western Australia; we have also commenced our development into Queensland and are actively looking for franchisees in these states. “We expect to continue growing our brand aggressively over the next five years, particularly on the east coast where we see substantial growth potential.”

Muzz Buzz is Australia’s leading drive through coffee franchise with 35 outlets open across Australia. “Demand for franchises certainly outstrips supply at present,” says Muzz Buzz Executive Chairman Warren Reynolds. Reynolds says that Drive Thru Coffee is a huge industry internationally and is rapidly expanding in Australia. Established in Perth in 2004, Muzz Buzz is the

• Support to the operators • Guaranteed sales to the operators • Development of retail sales through the centre • Financial rewards from each van operator working from your centre Contact Don Shaw on 1300 654 782 or email don@mobilehosefixers.com for more information. Some areas only have limited opportunities, express your interest now! www.mobilehosefixers.com

Contact Geoff Elias on 03 9544 9166 or www.muzzbuzz.com.au

129

A-Z FRANCHISE DIRECTORY

NANDO’S Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family.

Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business.

The Nando’s family originated in Johannesburg, South Africa more than 20 years ago and landed on Australian shores in 1990. Proudly flying the PERi-PERi flag in every state, Nando’s continues to open new restaurants every month. The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our family-like spirit. The

In particular, Nando’s franchisees are exposed to a brand with a fun and irreverent personality, with advertising campaigns that stand out from the crowd, and public relations that are headline-grabbing.

NANOTEK – by ecowash

A complete range of services ensures a broad client base ranging from individual car owners, through to car dealers and corporate fleets.

Nanotek is the evolution of ecowash mobile, the global leader in mobile car cleaning and a multi-award winning international franchise operation with over 140 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA. With an exclusive product range based on liquid polymer nano-technology, the entire Nanotek car cleaning process is eco-friendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park, on the street or even on the showroom floor.

Napoleon Perdis Napoleon Perdis is a 100% Australian owned and operated makeup cosmetics company and franchise system. Recognised as Australia’s #1 Makeup retailer with over 15 years experience in pioneering makeup retailing within concept store and makeup bar environments. We currently have in Australia over 675 stockists, 35 prestige David Jones Department Store counters and 60 successfully operated concept stores.

For more information, please call us on 03 9385 0777, email info@quantumconsulting.com.au or visit our website at www.nandos.com.au

Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.mynanotek.com, call 1800 nanotek (626 683) or email franchises@mynanotek.com

The makeup recommended to the customer is prescribed of course to her by makeup artists that look runway ready and are trained by Australia’s largest makeup academy, founded by none other than Australia’s leading makeup artist. Decide now to become part of our much loved and respected brand and benefit from our passionate customer following. Make life more rewarding and starting a business less difficult and risky with our proven operating system.

Napoleon Perdis is a clean, creative, fun and enjoyable business helping women bring out the celebrity within.

Napoleon Perdis are now seeking passionate people who are looking at driving a franchise business to success.

Seize opportunity today and reap the rewards when each customer purchases a treasure chest of makeup from you.

For all enquiries please contact franchise@napoleonperdis.com or 1300 MAKEUP.

‘yes’ OPTUS

consumers with easy access to the highest quality telecommunications products and services. This is achieved through a nationwide, strategically located retail network.

The yes Optus Franchise has grown to 217 stores with over 60 Franchisees nationally since operations began in March 1995. The Franchise has national representation, fully supporting the Optus ‘yes’ brand as our premium retail distribution to market. The ‘yes’ shops utilise digital media and allow customers to experience our Telecommunications products in store. The goal of the Franchise is to provide Australian

With a low 10K franchising fee, great start-up incentives, as well as ongoing training, marketing and advertising support mean anything’s possible when you join the Optus franchisee family. To take part in our success, register your interest at optus.com/owfranchise or email us at yesoptusfranchise@optus.com.au

OUTSIDE CONCEPTS Outside Concepts (formerly Mr Carports, an Australian owned company established in 1991) has quickly built a reputation as one of Australia’s leading suppliers of outdoor structures for the domestic market. Our revolutionary computer technology has set a new standard of excellence in design, speed and customer service that others simply cannot match. We design and build carports, decking, verandahs, pergolas, gazebos, patios and pool enclosures to any size and design.

130

If you have good personal skills, enjoy working semi-independently, thrive on organisation/project management and are enthusiastic about embracing technology, we would like to talk to you. We have a low cost investment into a high satisfaction, people centred business. INTERESTED in talking with Outside Concepts about this “Lifestyle”? Call Brian on 0411 416 406. www.outsideconcepts.com.au

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand. In 2009 unprecedented growth is set to propel Pack & Send well into the future.

For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au

empires: retail hubs anchoring satellite stores and fleets of service units. Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. Contact us on www.poolwerx.com

PRICE ATTACK As the authority in hair for over 20 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and the biggest range of professional haircare products.

receive support in every aspect of your business including extensive national advertising campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. With new owners, a new corporate identity and new store design, now is the ideal time to be part of the excitement and renewal at Price Attack.

As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and

Call Scott Buckman for more information on 1300 854 484 or email franchising@priceattack.com.au

PROARCH PODIATRY

• Effective treatment plans that work and provide pain relief

Proarch Podiatry is the only franchised podiatry business in Australia and is a past winner of the prestigious MYOB Queensland Government & Telstra Small Business Award. Being an owner of a Proarch Podiatry business is a step in the right direction if you’re serious about providing professional podiatry care. At Proarch Podiatry we have: • A proven marketing strategy – We step all over your opposition • Simplified systems so you can concentrate on your patients, not the paperwork.

• We use state of the art computerised equipment • Our own unique foot supports (orthotics), called Proarch Foot Supports Proarch Podiatry has become the leading light of the podiatry profession and is paving the way on how podiatry should be done, and best of all, your patients will benefit. Contact: Len Ferguson Phone: 0438 247 480 Email: len@finnfranchising.com.au Website: www.proarch.com.au

Pure + Natural In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.

Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.

We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.

If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.

131

A-Z FRANCHISE DIRECTORY

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

RENT THE ROO RENT THE ROO is the best choice in appliance & furniture hire franchises available Australia wide. Rent The Roo specialise in the short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Each franchisee has access to every product, giving them the opportunity to develop products with the strongest demand in their territory demographic. With a Rent

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

The Roo franchise you don’t have to reinvent the wheel. 33 years of trade has produced a range of successful marketing tools to drive your business forward. Our home-based, simple & productive business combines low running costs with the highest possible returns. Come & join over 50 happy franchisees that have discovered why over 33 years of experience really makes the difference. For further information call 02 9825 8828, email renttheroo@bigpond.com.au or visit us online at www. renttheroo.com.au

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a

successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

SALSA’S FRESH MEX GRILL

132

Salsa’s Fresh Mex Grill is a fresh take on traditional Mexican food – it’s all about fresh ingredients, authentic Mexican flavours and service with a sombrero!

A sizzling product teamed with the brains behind Boost Juice’s phenomenal success has given Salsa’s the platform to grow by 300% over the past year.

Our salads, guacamole, salsas and marinades are prepared from scratch every morning. And meat and vegetables are cooked to order on a sizzling Mexican barbie. Basically our burritos, nachos, tacos and salads rock with feisty flavour.

With an aggressive marketing campaign, a growing fan base and prime retail space, it’s the Boost Investment Group’s aim to open 20 new Salsa’s this year.

Janine Allis, founder of Boost Juice, has her sights set on the next big thing in franchising and it’s fresh, fast, flavoursome Mexican.

Join this fast-growing Mexican revolution now by contacting the Salsas Franchising Team on (03) 9508 4422 or franchising@salsas.com.au

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

SNAP-ON TOOLS Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SOLOMONS FLOORING Why Solomons could be the key to your future? • Our brand is a national icon. • Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 50 stores by the end of 2010. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email grant.miles@solomons.com.au

Southern Cross Chauffeur Drive Clean and Simple – One man business! Simply run your own car and look after your clients, the booking and accounting chores are handled for you. Southern Cross franchisees also enjoy the following benefits:

3. Flexible working hours: We work with you. Whether you’re “Early to Bed” or a “Night Owl”, the extent of your availability is very flexible. You can also hire a driver to keep your car on the road and your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road at $120,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

To find out more contact our Franchising Director John Kapnias on 0419 341 319 / 03-9371 2601 or john@vha.com.au

133

A-Z FRANCHISE DIRECTORY

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STACKS OF SNACKS Love chocolate? Stacks of Snacks is the worlds largest provider of snack boxes to workplaces. This Confectionery Franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service over 30,000 Australian workplaces with their confectionery and snacking needs. Our size, buying power, systems and expertise allow you to achieve greater profits and success. Stacks of Snacks mobile franchises offer the individual

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The mobile confectionery franchise offers a low cost/high profit entry into the confectionary business as it does not require the expensive machinery normally involved with most vending franchises. Stacks of Snacks is a turn key operation and the franchisor assists in all aspects of setting up operations of your business. Please consult our web site or contact us as to which areas are remaining. Ph 1800 899 000 or www.stacksofsnacks.com.au

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

STUFFLERS This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts -

Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs. For more information phone 1800 STUFFLERS (1800 788 335), Email: franchisesales@stufflers.com or visit www.stufflers.com

SUSTAINABLE DIRECTIONS Are you interested in joining the fast growing “GREEN” economy? This is an opportunity to establish your own home based mobile business that works with small business owners to reduce their carbon emissions. Sustainable Directions is a home based business that provides advice to small business operators to help them reduce their carbon footprint whilst also reducing their operating costs using a suite of proven sustainable business techniques. We are looking for highly motivated individuals to expand this service on a national basis. All training, templates, software, uniform, business development strategies,

134

measuring tools and carbon calculators are included in the initial investment. Ongoing support is also provided to ensure Franchisees keep up to date with current “green” initiatives. Business experience and a passion for the environment is essential. For more information visit our website at www.sustainabledirections.com.au Price Range: < $20,000 Contact: Vicki Prout Phone: 08 8272 8488 Email: vicki.prout@sherpagroup.com.au

THE Shed Company Named as one of the top eight franchising companies in Australia, in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. The products are premium quality, good looking and durable, with minimum maintenance requirements, are very keenly priced in the marketplace and yet still provide Franchisees with excellent profit margins. The product is manufactured and delivered to each customer’s site by Stramit.

THEOBROMA CHOCOLATE LOUNGE When it comes to chocolate, resistance is futile. Theobroma Chocolate Lounge is a “Total Chocolate Concept” offering consumers a variety of chocolates, hot and cold chocolate beverages, desserts and other chocolate variations. The concept was developed in response to the spiraling demand for quality chocolates and beverages as an alternative to coffee. “It is all about offering consumers a taste sensation complemented by a luxurious, cosy sensual environment, an indulgence that has no equal.” “The public’s response

The brand is very unique and visible offering a range and quality of buildings second to none with state-of-the-art computer systems that allow you to custom design and price each job individually. The initial Franchise fee includes the use of building designs, engineering, computer software, business systems, installation, comprehensive training, manuals, and 1800 phone system. There are no ongoing service fees payable. Contact David May 0419 630 055 or visit our Website www.theshedcompany.com.au for more information.

was phenomenal and the constant feedback was that the offerings were the market’s best and the environment pleasurable to relax in,” said George Roiniotis, a co-founder of the franchise. In the first 12 months of franchising 12 stores were opened in Australia, New Zealand and Malaysia with another 5 stores to be opened soon. It’s an easy to manage business and also offers boutique quality coffee, tea and snacks. For more information visit www.chocolatelounge.com.au or contact Ben on +61 403 914 813.

TOP SNAP property photography We are a professional real estate photography franchise, with territories available across Australia. We are renowned for the outstanding quality of our photographs, which thanks to powerful custom-built technology, are professionally retouched and delivered direct to clients within 24 hours.

training and ongoing support will be provided, along with ongoing marketing and technical support.

We offer standard, elevated and aerial property photography, in addition to virtual furniture, floor plans and virtual/ photographic property tours with voice-overs.

Top Snap is growing strongly, so don’t miss the opportunity to change your life and own a business you truly love.

Our franchise start-up costs are competitive, and no photography experience is needed, as comprehensive

A Top Snap franchise is the perfect fit if you are looking to enjoy a fantastic lifestyle and build your own valuable business.

Contact Top Snap on: 1300 TOP SNAP (1300 867 762) or Rob Watkin on 0414 217 019 or email franchise@topsnap.com www.topsnap.com

TOUCH UP GUYS Do you need a touch up? This Aussie-made mobile franchise carries out repairs to stone chips, scratches, bumpers, vinyl and other plastic parts on motor vehicles. We service car yards, fleet owners and the general public. Our team of professional technicians are equipped with a mobile workshop and automotive paint laboratory, enabling them to provide a convenient and effective service which offers an attractive alternative to traditional bodyshops. Extensive training is provided using the latest

environmentally friendly equipment, with each van operating under all licensing requirements. The Touch Up Guys franchise began in Queensland in 1991. There are now in excess of 145 vans in operation throughout Australia and New Zealand. Find out how Touch Up Guys can turn your passion for cars into a great business.

Trios

and is offering high calibre, highly motivated people opportunities to own a successful food franchise.

Love for great tasting wraps! More and more Australian consumers are looking for a healthy alternative to traditional fast-food. Trios is the leading wrap authority in today’s rapidly growing healthy fast food industry. We achieved this by offering a range of delicious, nutritious items with signature flatbread wraps and delicious fillings, salads and hot potatoes which appeals to a broad demographic and a wide spectrum of customers tastes! TRIOS is expanding into key sites throughout Australia

For more information, please call 1800 220 039 Website: www.touchupguys.com.au

Trios has a very strong customer service ethos and is perfectly positioned to expand with Australians’ changed eating habits, but importantly more so on an international level. For further information contact David Elia on 03 9370 5833 or apply online franchising@trios.com.au. You can also find out more about a Trios franchise opportunity at www.trios.com.au

• 50% Accredited Finance • FCA MEMBER

135

A-Z FRANCHISE DIRECTORY

UNITED PETROLEUM A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 230 United sites around Australia and continuing to open new sites every year.

committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Joanne Stewart on (03) 9413 1680 or download an Expression of Interest Form on www.unitedpetroleum.com.au Vendor Finance Available / FCA Member

WET-SEAL

from our operations, technical, sales, marketing and

Your waterproofing & underfloor heating experts.

IT departments, a full administration service and all required equipment - all for a very low entry cost that will give you unlimited opportunities to expand on your initial investment.

Become a Wet-seal franchisee today and enjoy the benefits of owning and operating your very own business using proven systems. There is no need for you to worry about being out on your own though as you will have the knowledge that you have constant support and backing by a national fast moving business. You will be provided with comprehensive start up and regular on-going training, full support

Various areas available. Contact Peter Bischa on 1800 025 081 in Australia or 0800 436 000 in New Zealand to find out how you can become a part of this waterproofing and underfloor heating industry leader.

wild caktus Wild Caktus is new to franchising and has a proven business model that has evolved over years of industry experience. The Wild Caktus menu is unique and offers differentiation and repeat customer visits. We are now ready to expand and are looking for outstanding people to share in our success. We need people of high integrity who are prepared to work hard and who can absorb the daily-grind of operating a high volume operation where attention to detail is paramount.

We provide superior initial and ongoing training as well as operational assistance to ensure successful outcomes. We also provide site selection and fitout assistance and we boast world’s best IT systems that also includes full online ordering and promotional facilities. The bottom line is an outstanding ROI. Go to our website at www.wildcaktus.com.au and see our Franchise Information Document for more details, or call Tony Fraser on 0447 710 045.

Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

www.businessfranchiseaustralia.com.au 136

6DSLHQW1LWUR 612

' 5($0 %,*

+HUHÅ&#x2019;V D EXVLQHVV SODQ WR KHOS \RX VOHHS ZHOO %\ FKRRVLQJ WR LQYHVW LQ D 6QRR]H IUDQFKLVH \RXÅ&#x2019;UH QRW MXVW EX\LQJ LQWR RQH RI $XVWUDOLDÅ&#x2019;V OHDGLQJ EHG UHWDLOHUV \RXÅ&#x2019;UH EX\LQJ LQWR D FRPSDQ\ ZKRVH SKLORVRSK\ LV WR OHDG WKH PDUNHW LQ LQQRYDWLYH VOHHS VROXWLRQV 6QRR]H RIIHUV \RX Å&#x2122; 7KH ORQJHVW HVWDEOLVKHG IUDQFKLVH EXVLQHVV PRGHO Å&#x2122; $ XQLTXH VHOOLQJ SURFHVV Å&#x2122; ([FOXVLYH EUDQGV Å&#x2122;b,QQRYDWLYH SURGXFW GHYHORSPHQW Å&#x2122;b(IIHFWLYH QDWLRQDO PDUNHWLQJ VWUDWHJLHV Å&#x2122; 'HGLFDWHG Æ&#x201A; HOG VXSSRUW DQG WUDLQLQJ ,I \RXU GUHDP LV WR UXQ D Æ&#x192; RXULVKLQJ EXVLQHVV WKHQ D 6QRR]H IUDQFKLVH FRXOG EH IRU \RX 6QRR]H KDV EHHQ RSHUDWLQJ VXFFHVVIXOO\ VLQFH DQG ZLWK WKH H[SHULHQFH ZHÅ&#x2019;YH JDLQHG ZHÅ&#x2019;UH DEOH WR SURYLGH DOO RI RXU IUDQFKLVHHV ZLWK D VROLG SODWIRUP WR VWDUW D 6QRR]H EXVLQHVV DQG WKH SURSHU LQIUDVWUXFWXUH DQG RQJRLQJ RSHUDWLRQDO VXSSRUW WR KHOS PD[LPLVH WKHLU VWRUHÅ&#x2019;V SRWHQWLDO DQG JURZWK

7R Æ&#x201A; QG RXW PRUH DERXW EHFRPLQJ D 6QRR]H )UDQFKLVH 2SHUDWRU FDOO $OLVWDLU %URZQH RQ

VQRR]H FRP DX 612 )UDQFKLVLQJ 0DJD]LQH )3& > [ @ LQGG

Australia’s best mobile franchises for parents

made by you

Stufﬂers™ - Made by You

Jumping J-Jays®

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.

Jumping J-Jays started in 1997 and has quickly become the world’s largest inﬂatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.

Email: john@stufflers.com Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!

Email: franchisesales@partycastles.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au

&IND #HINA 3UPPLIERS Dear Franchisor, My name is John Newton and I have been a franchisor for 10 years and have been supplying our franchisees from China for 5 years. I’d like to help you cut your costs and improve your supply by helping you buy direct out of China.

What I can offer you:

* * * * *

Production management team No Middle Man. You go DIRECT Established factory connections Made to your speciﬁcations Experience in locating suppliers

Examples of Savings ITEM

CHINA

AUST

30 Trailers 8’x5’

$30K

$68K

Printing Order

$64K

$235K

Custom Machine

$15K

$108K

50 x Pallet Racks

$12K

$26K

Call me to discuss

0414 237 573