Business Franchise AUS & NZ Jan/Feb 2011 by CGB Publishing

T h e

m aga z ine

$7.95 AUD (INC. GST) VOL 05 ISSUE 02

f or

f ranc h isees

jan / feb 2011

AUS TR ALIA

NEW YEAR NEW BUSINESS NEW YOU!

7 WAYS

TO SAVE $ YOU BEAUTY! FIT & HEALTHY FRANCHISES LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway courier franchise can help you take control of your future. As a market leader in the provision of nationwide courier services, Fastwayâ&#x20AC;&#x2122;s award winning franchisees enjoy low start up costs, a guaranteed income package, no weekend work and unparalleled business support.

www.fastway.com.au

So, if youâ&#x20AC;&#x2122;re ready for a positive change, contact your local Fastway franchise today on 1300 FASTWAY.

Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.

The name that’s on many franchisor’s lips To run a successful franchise operation you need vital, up-to-the-minute information. Without it you are simply guessing. RedCat’s advanced Point of Sale and Management System gives you crucial information enabling you to make prudent management decisions. That’s why some of Australia’s leading franchises, such as Boost Juice, Nando’s, Souvlakihut, Grill’d, Outback Jacks and Easyway Tea, have chosen RedCat.

PB8484A4

Find out what RedCat can do for your franchise operation. Call 1300 4 REDCAT or visit www.redcat.com.au

63 On the Cover 11 Cover Story

Join the worldâ&#x20AC;&#x2122;s fastest growing fitness club â&#x20AC;&#x201C; Anytime Fitness

32 Seven ways to stop wasting money

Catherine DeVrye, CDV Management

63 Feature Article:

Health, Fitness & Beauty franchises

Franchises in Focus 70 Step into Life

110

Contents

January / february 2011 Expert Advice 14 Cash Flow: The lifeblood of your franchise Phil Smith, Westpac 20 Winning Awards is good PR Andrew Kelly, FC Business Solutions 24 Legal Advice: Contracting a healthy work force John Sier, Mason Sier Turnbull

Profiled Franchises

100 New Year’s tax resolutions Australian Tax Office

ibalance business institute

110 Fast starting businesses – Franchising their way to success Warren Scott, Mills Oakley Lawyers

Stufflers

Shed Boss

Telechoice

RP Vending

B&S Mobile Sharpening

AllSafe Energy Efficient Products

120 Maximising your stock investment Bob Way, Retailplanners

28 Financial Advice: Tips to secure bank franchise finance Darryn McAuliffe, NAB

In every Issue

Commercial Food Machinery

32 Seven ways to stop wasting money Catherine DeVrye, CDV Management

ICMI Speakers & Entertainers

06 Franchise News

Snap-on Tools

50 What makes a successful franchisee Lenard Poulter, Lenard’s

38 Janine’s Tips: The growth of the wellness sector

Mastercare

56 Grooming for success – tips on running a health or beauty business Katherine Doe, ActionCOACH 60 Beauty secrets revealed Phil Blain, Business Development Company 74 Proposed State laws bad for small business Steve Wright, Franchise Council of Australia 75 Message from the Chairman George Yammouni, Franchise Council of Australia 82 Australian franchising sets global benchmark Rod Young, DC Strategy 88 Book Review: This Little Piggy Went to Market 90 Book Review: Jack and the team that

couldn’t see

92 Top Franchises Ian Krawitz, 10 THOUSAND FEET

Announcements from the industry

Eco Pest Control

Janine Allis, Boost Juice

Nanotek

44 98 125 126 127 129

Franchisor Profile:

Backcare & Seating

Napoleon Perdis

Nando’s

Franchise Selection

Franchisor Profile:

SET Solutions

PACK & SEND

Aussie Farmers Direct

Snorepro

Cooper Automotive

Breeze Photos

Franchisee In Action: Taco Bill

Professional Services Listings Franchise Listing A-Z Directory

104 FC Business Solutions 106 Schnitz 108 GroutPro 114 Koalakrane 116 Lollypotz 118 Aktiv Group

Franchise BUSINESS

AUSTRALIA

BUSINESS FRANCHISE VOLUME 5 ISSUE 2 JANUARY / FEBRUARY 2011 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au EDITOR: Louise Mitchell louise@cgbpublishing.com.au SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 8790 8775 COVER IMAGE: Anytime Fitness TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

From the Editor Welcome to 2011 and to another fantastic year of Business Franchise Australia magazine. The start of the New Year is traditionally the time people take stock of their lives and make resolutions to change any negatives. Often these resolutions are centred on the increasingly widespread desire, of both men and women, to look and feel better – and, accordingly, the health, fitness and beauty sector of the franchising industry is growing exponentially (see feature pages 63-68.) Janine Allis, of Boost Juice fame, is an expert in the health and ‘feel good’ sector and she shares her tips for franchising in this area (page 38). Franchising expert, Katherine Doe of ActionCOACH, who has coached many businesses in this sector, generously provides her advice on running a successful health, beauty or fitness franchise (page 56) and Phil Blain, of the Business Development Company, interviews three female franchisors in the health and beauty sector on what drives them. Many of the articles in this magazine provide advice about what you, as a potential franchisee, should be looking for in a franchise. On the flip side of that coin, one of Australia’s most successful franchisors, Len Poulter of Lenard’s chicken franchise fame tells us what franchisors are actually looking for in a franchisee (page 50). If financial stability is your number one priority for 2011, then Catherine DeVrye, author and Australian Business Woman of the Year, gives us her tips on how to stop wasting money (page 32). As always, there is a super spread of articles throughout this magazine from leading franchising experts including bankers, lawyers, accountants, consultants and coaches. Plus franchise news and updates from the Franchise Council of Australia. So if your New Year’s resolution is to become your own boss by buying a franchise business, then you have picked up the right magazine. Enjoy the read.

Louise Mitchell Editor

“At the end of the day, as with anything in life, you need to take accountability for your business, life and also your health and this is where you will find your joy and balance and knowing that the power of your future is in no one else’s hands but yours.” Janine Allis, Founder – Boost Juice Bars.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchise / Property and Operations Specialists The Business Development Company team members have been successful in operating their own businesses and have held senior management positions with a number of leading management, property and franchise groups. Collectively they have operated, managed or opened over 5,000 retail operations.

Industry Thought Leaders:

Phil Blain leads the Franchise Development Team. Phil has over 20 years expertise in franchise strategy and leadership. Phil has been a franchisee and franchisor and has advised CSR, Quest, 7ESFARMERS #LARK 2UBBER $ULUX &ERNWOOD AND MANY others. Phil has advised over 100 franchise systems both within Australia and internationally in the last 5 years.

Jon Sully leads the Operations and Development Team. Jon has over 20 years experience in retail, franchising and property. -OST RECENTLY HE WAS CO owner of one of Australia’s largest and most successful food chains, which they grew from 12 to over 360 stores before selling it to a publicly listed company.

John Downes leads the Advisory and Strategy Team. John has 25 years experience as a lead consulting partner at Deloitte Private where he ADVISED MIDDLE MARKET AND multinational organisations on the strategy, operations, and technology to support THEIR RAPID AND PROlTABLE growth.

Vaughn McGuinness leads the Property Team. 6AUGHN HAS OVER YEARS experience in property strategy and delivery. He was the General -ANAGER OF ,EASING WHILE WORKING WITH 3TOCKLAND and has also held senior POSITIONS WITH 7ESTlELD AND *ONES ,ANG 7OOTTON

Extensive Range of Services: s Site selection and lease negotiation s &RANCHISE SYSTEM DEVELOPMENT s "USINESS ADVISORY AND STRATEGY development s /PERATIONS AND COMPANY STORE management

s &ACILITIES MANAGEMENT s &RANCHISE RECRUITMENT AND business sales s 6ISUAL DESIGNS AND SHOP lT OUT s -ARKETING AND MEDIA s #ORPORATE RELOCATIONS

‘Stop drawing on just your experience ...use ours as well’ ph: 1300 534 470

www.bdcaus.com

BDC OFFICES: s Victoria s New South Wales s Queensland s New Zealand s Shen Zhen

NE WS

Franchise NEWS COFFEE CLUB ANNOUNCES NEW CEO James Nixon-Smith has joined The Coffee Club as CEO. James comes to The Coffee Club after spending the past six years as general manager of national retail franchise Battery World. Prior to that, James was national operations manager with Australian-owned franchise Eagle Boys Pizza. In his role as CEO of The Coffee Club, James will be focussing on achieving operational excellence across the business in order to spearhead The Coffee Club’s continuing expansion plans. “My first priorities will be to focus on service delivery to support a rapidly expanding network, from our café staff to

our management team, and investing heavily into brand acquisition along with aggressive property selection of the business,” James said. Emmanuel Drivas, The Coffee Club director, comments, “James’ appointment to the role of CEO is one of the most exciting hires to happen to The Coffee Club over the past decade. He comes with strong franchising credentials, proven strategic capabilities, and his passion for the food and coffee business is undisputed. After 21 successful years, James is the right person to catapult The Coffee Club into our next phase of evolution.”

OVENU CONTINUES TO ‘CLEAN UP’ Ovenu, one of the leading domestic oven cleaning franchise networks in Australia, is celebrating a fifth successful year in business, as it continues to ‘clean up’ in the domestic services market. Despite a tough economic backdrop, Ovenu is now working for over 100,000 clients every year, via its Australia-wide network of experienced technicians. Building on a fifth successful year in business, the firm has expanded and appointed a new State Director for Melbourne. Bernard and Janet Bannon, owners of Ovenu Australia announced recently that Pedro Kovac, a former appliance technician for a major oven manufacturer, would be taking over the new role. “Our ongoing success shows that there is a clear need for our type of services and for someone looking to start their own business, a franchise can be a great option. With a franchise such as Ovenu you get the flexibility of being your own boss, but with the backing of an established company behind you and the benefit of a tried-andtested business model,” Bernard said.

BROTHERS SAY NEW FRANCHISE IS A ‘CRACKER’ Geelong-based asphalt and concrete maintenance company, Crackmasters, has begun franchising with a variety of territories available nationally. The company is owned and run by brothers Jason, Michael and Matthew Cobb who have life-long experience in the asphalt and road building industry with a combined total knowledge of nearly 65 years. Jason Cobb, believes a Crackmasters franchise could be an ideal opportunity for an existing tradesman or someone looking from a non-trades background looking for a career change.

“We have thought about franchising our business for a while as we recognised that we had a valuable business, that is a pavement and concrete maintenance business that services both the domestic and commercial market with fast turn-around; a business that is relevant and needed across Australia,” Jason said. “Asphalt and concrete are the most common of hard surfaces across Australia, and these surfaces will require maintenance. Franchising was the next step for us and we are happy to present a groundfloor opportunity, a business that can be

financially rewarding and requires minimal labour.” Crackmasters has also become the Victorian and South Australian distributor for Queensland Company Matrex, which produces a permanent cold mix asphalt product. Providing yet another advantage for potential franchisee’s as they will become agents in their territory for this product.

DAISY CLEANS UP WITH NEW AWARD Melbourne based franchise Daisy Dry Cleaning has recently won a local area business award in recognition of its eco-friendly qualities. Daisy founder Paul Littman was thrilled to receive the 2010 CitiPower Port Philip Business Excellence Award in the Environmental sustainability - Impact Reduction category. The award is a double celebration for the chemical free and carbon neutral dry cleaning company which has recently sold its first franchise. Daisy now has three stores and more than 25 agencies throughout Melbourne and Geelong. Established by Paul in 2004, Daisy uses an advanced wet-cleaning process that doesn’t harm clothes or the environment. It uses organic biodegradable detergents and stain removers to ensure clothes are cleaned effectively and are odourless. “We have developed and are continuing to develop, new cleaning compounds including those based on eucalyptus and citrus,” he said. Daisy Dry Cleaning can easily replace the traditional dry cleaner of which there are more than 2,000 in Australia that use the toxic chemical tetrachloroethylene, more commonly known as perchloroethylene (perc).

YOUNG AUSSIE FRANCHISOR WINS INTERNATIONAL AWARD Tasmanian born Brad Smith, founder of mini motocross business ‘braaap’, has been named runner up in the prestigious JCI (Junior Chamber International) Creative Young Entrepreneur Award, which was announced in Osaka, Japan. Brad, just 23 years old, is the first Australian to reach the finalist stage of the awards. “I was stoked to get this far, it’s a real honour to be named runner up and to be the first Australian to be a finalist in the awards,” Smith said after the ceremony. Entering the business world at the age of 16, Smith traded on the share market and completed odd jobs to start braaap out of his parents’ garage. Smith travelled to China at 18 to find his own suppliers and manufacturers to meet his needs and began importing product to Australia to sell. Five years later, braaap has four stores

across Victoria and Tasmania including one franchised operation. The business makes and imports about 2000 custom motocross bikes a year. Commenting on future plans Smith said “I’ve got a five year expansion map in place to open around 50 franchise stores across Australia, with the help of DC Strategy. I’ve also begun negotiations to enter the US market in early 2011.” Smith is no newcomer to awards, with many accolades under his belt including 2009 Young Entrepreneur of the Year, national winner of 2008 & 2009 Young Small Business Entrepreneur in the Small Business Champion Awards, 2009 Australian Business Awards Enterprise category, 2009 My Business Awards and the 2008 Pride of Australia medal finalist.

NE WS

Franchise NEWS MYO BREWS ETHICAL COFFEE DEAL MYO Australia has joined forces with an international ‘Crop to Cup’ program to ensure fair returns for coffee industry workers whenever an MYO coffee is sold. The sandwich and salad franchisor has committed to using certified ‘Crop to Cup’ coffee in all stores, with beans sourced ethically from farmers in remote growing regions. MYO managing director John Smith said the deal was an important step for the franchise. “Many coffee farmers don’t have access to basic healthcare like vaccinations, pre-natal care and dental care or educational opportunities for their children,” he said. “The ‘Crop to Cup’ program directly addresses these issues and aims to strengthen the relationship between coffee growers and buyers such as MYO. “We sell a large number of coffees in our stores every day and it’s important for us to know our beans are being sourced ethically. “By ensuring all MYO stores stock only verified ‘Crop to Cup’ coffee we are helping to promote fair worker’s rights and better living standards in coffee growing regions.

“We’re very proud to be part of this program and to share our great tasting, ethically farmed coffee with our customers.”

$ MILLIONS AT RISK IF PROPOSED WA FRANCHISING BILL GOES AHEAD At the 2010 Price Attack annual conference held recently in Fiji, multi-unit franchisees Simon and Leanne Finlay drew emotion out of the strongest of hearts as they took out the prestigious Franchisee of the Year award. The Finlay husband and wife team have three stores in total; two South Australian stores located in Tea Tree Plaza and Ingle Farm and the Northern Territory store of Casuarina Square. Tears welled in Simon’s eyes as he bowed his head to receive Price

Attack’s top award in front of the traditional Fijian warriors and peers who were strewn out under a beautiful chandelier-lit marquee. Managing director Barry Jarred said: “Simon and Leanne Finlay consistently strive for the highest standards and achieve excellence in all areas of the business. “Getting one business system right is a challenge and here we have a family that is operating three stores in a hard retail environment and it’s simply outstanding.”

FCA announces new leadership team The FCA board has refreshed its leadership, while maintaining its focus on inclusive representation for its three membership categories: franchisors, franchisees and suppliers. Following the conclusion of George Yammouni’s two-year stint as Chairman, the board has elected Stephen Giles to lead the FCA for the next two years. Stephen is a Partner at Norton Rose and Chair of the FCA Legal Committee. He has been involved in the franchising sector for more than two decades, and has been a FCA director for

12 years. Last year he was inducted into the Franchising Hall of Fame. Stephen and the rest of the board thanked George Yammouni for his dedicated efforts leading the FCA over the past two years. The board also appointed a new deputy chair - franchisor board member Michael Paul, the CEO and founder of the 2007 Franchise System of the Year, Pack & Send. Franchisee Tony Melhem was reappointed, also in the role of FCA deputy chair, which he has filled for the past two years.

Barry said: “Conference is the main event in the year that provides Price Attack associates with the opportunity to network with our peers on a national basis, exchange ideas, and enable us to deliver vital information to assist in the growth of the business.”

THE FRANCHISE SHOP BECOMES A FRANCHISE! As part of a serious growth strategy, The Franchise Shop, a Victorian based franchise consultancy company, have just sold its first franchise. The Franchise Shop started in 2005 as a boutique one-person consultancy servicing the local Melbourne market. In five years it has grown to provide all aspects of services to the franchise business industry including consultancy, communication, design and brand management, national sales and recruitment, administration management and a corporate receptionist. Jane Lombard, the new proud owner of The Franchise Shop NSW/ACT franchise says she did not hesitate to become the first franchisee. “As a true believer in the power of franchising, I jumped at the chance of a franchise of The Franchise Shop!” Jane brings with her 10 years’ experience in the franchising industry having previously owned two franchises of a leading Australian franchise brand. Richard Garraway, director of The Franchise Shop says he is thrilled to see the group’s first franchise up and running. ”We see such opportunity for this service in the market and with people like Jane coming on board it will be very satisfying to see those opportunities being realised,” Richard said. Grant Garraway, senior consultant believes that Jane’s experience as a franchise owner will stand her in good stead when she is working with clients to develop their franchise. “Having walked the other side of the street she is in a great position to develop fair and balanced franchise agreements and systems,” Grant said.

NORTH QLD’S FIRST BUSINESS AND FRANCHISE EXPO SET FOR SUCCESS North Queensland’s first small business and franchise exhibition has ignited enthusiasm amongst the local business community with 95 per cent of the sites and sponsorships already sold ahead of the March 25 to 26 event. The Yellow Pages® North Queensland Small Business and Franchise Expo is the brainchild of the North Queensland Small Business Development Centre (NQSBDC) and will provide a forum for existing and developing businesses, and the businesses that service them, to come together to showcase their wares and gain valuable information through a series of dedicated workshops and expert speakers. NQSBDC chief executive officer Brian Arnold said he was delighted the event was proving so popular, adding it was a testament to Townsville’s strong and diverse economy. He was also excited to announce the major sponsors whose support had cemented the inaugural event as a must-go Businesses that have already raised their hands to be part of the showcase include multinationals like ANZ, NAB, Westpac and Blue Broking; national franchisor the Jim’s Group, and also smaller locally-grown operations like Benchmark Business Solutions, Roberts Nehmer McKee Lawyers and Best Home Loans.

D FXW DERYH WKH UHVW -RLQ RQH RI WKH PRVW UHVSHFWHG QDPHV LQ IUDQFKLVLQJ Å¥ ([FLWLQJ G\QDPLF LQGXVWU\ Å¥ \HDUV RI VXFFHVVIXO RSHUDWLRQ Å¥ 2YHU VWRUHV 1DWLRQDOO\ Å¥ *UHDW OLIHVW\OH Å¥ )OH[LEOH ZRUNLQJ KRXUV Å¥ *UHDW HDUQLQJV SRWHQWLDO Å¥ )XOO VXSSRUW DQG RQJRLQJ WUDLQLQJ 2SSRUWXQLWLHV LQ 9,& 16: 4/' 6$ 7$6 &RQWDFW %DUU\ RQ IUDQFKLVLQJ#SULFHDWWDFN FRP DX RU YLVLW ZZZ SULFHDWWDFN FRP DX

),1$/,67 )&$ )UDQFKLVRU RI WKH <HDU

:,11(5 )&$ 16: :RPHQ LQ )UDQFKLVLQJ

'& 6WUDWHJ\ /HDGLQJ )UDQFKLVRU

:,11(5 )&$ :RPHQ LQ )UDQFKLVLQJ

COVER S TORY

Join the world’s fastest growing fitness club-

ANYTIME FITNESS Anytime Fitness franchisees can have a business - and a life as well.

eing in the health and wellbeing industry, the Anytime Fitness franchise model was built around the concept of freedom. It has been designed to provide franchisees with everything they need to run their own fitness club business, including the lifestyle benefits of remote operation and low-staffing requirements. The topranked model is also designed for multi-unit expansion, allowing franchisees to grow their business. Justin McDonell, Australian master franchisor, believes it’s this ease of operation, with the requirement of just one key staff-member for each franchise, which has contributed to the company’s success across Australia. “In around two and a half years, Anytime Fitness has grown to more than 60 franchises, plus there are 100 further territories sold. We are on track to achieving our goal of 300 territories sold within five years.” Justin and his sister Jacinta McDonell Jiminez brought Anytime Fitness to Australia in 2008, after seeing first-hand the success of the business model in the USA, and believing they could replicate it here. The siblings have quickly grown their business to become a national franchise with an annual turnover exceeding $3.3 million in 2009/10.

drawcard for potential franchisees who are seeking a ‘lifestyle friendly’ business. “If you have wireless internet you can access the cameras and the systems at your gym and, seriously, you can be sitting on the beach with a laptop running your business.” “You can even run multiple clubs remotely,” he said. Justin says there is a great opportunity in the Anytime Fitness business model. “From single club to multi-club franchisees, our unique opportunity includes varying levels of ownership and investment. Plus, we offer a great conversion model for existing club owners that wish to become a part of our industry-leading brand. “In addition, Anytime Fitness’ monthly franchise fees are low and fixed. This allows franchisees to benefit from their own business’ growth. “We provide our franchisees with a lot of support and give them the tools and the

guidance they need every step of the way, from finding ideal locations to equipping and marketing their clubs.” With more than half the available Australian territories sold, now is the time to make the decision to become an Anytime Fitness franchisee. “Our research and experience has proven the Anytime Fitness concept can be successful in any town or suburb with a population of 10,000 plus. “Freedom is what sets Anytime Fitness apart from our competitors. We offer franchisees the freedom to operate their business to suit their lifestyle, freedom to grow within the system and the freedom that comes with knowing they have the support and back-up of the world’s fastest growing fitness club franchise.” v For more information about Anytime Fitness franchising, visit www.anytimefitness.com.au or call 1300 766 202.

Founded in the US in 2002, as an alternative to larger and more expensive health clubs, Anytime Fitness has become the fastest growing fitness club franchise in the world with more than 1,300 gyms worldwide. Anytime Fitness provides its members with 24/7 access to state-of-the-art equipment and facilities. Trained staff or franchisees are available at key times to provide expert advice and to ensure clients’ meet their goals. However, the modern security systems in place allow clubs to run smoothly and worryfree even during non-staffed hours. Justin said the ability of being able to run your own business remotely is a major

Profile: ibalance business institute

THE HEAT IS ON at ibalance ibalance is a hot new franchise system that allows franchisees to grow their own business whilst maintaining a healthy work/ life balance.

cannot cope with the demands of assisting businesses to grow. Our franchisees work with the accounting firm to market that business.”

With four franchises being sold in just one month, founder Lloyd Richardson, is turning up the heat in his quest to provide more franchisees with the ultimate satisfaction of striking the right balance between business and personal life.

Franchisees work directly within the accounting industry offering them the world’s best business development solution that gives a win-win result. The system provides the franchisee with a continuous supply of ‘warm leads’ with the security of a regular monthly income.

Lloyd, a qualified CPA with more than 20 years of industry experience, believes he has developed the ideal business model to help people, who fit the ibalance franchisee profile, to realise their dreams. His model is simple: to partner his franchisees, who are trained by ibalance to be successful business consultants, with accountants who need help to meet the growing needs and demands of their business clients. “Research shows that 85 per cent of business owners contact their accountant first for business development help. Many accountants just do tax and simply

Lloyd began to franchise ibalance business institute around two years ago. “We took on two franchisees, and then purposely stopped marketing, so we could test the model, to make sure it works. And it did, so now we are actively marketing again to invite new franchisees to take the opportunity,” Lloyd said. Lloyd says franchisees need to have the right mix of experience and personal qualities to be an ibalance business institute franchisees. “Ideal franchisees are ex business owners and managers, business and corporate

professionals who are looking to ‘get out of the rat race’. “I get paid on performance, so if my franchisees don’t make any money, I don’t make any money. They’ve got to have the right attitude, and I’ll accept the right person front up,” Lloyd said. “I have a guarantee that you’ll make your money back in the first 12 months. One of the key issues here is that there are no monthly marketing fees,” Lloyd said. Like Lloyd, franchisees can work ‘from home’ and can spend time with their family, or fishing, or travelling, whilst their business works! “The ibalance business institute has over 500 online tools, videos and templates and structured business development programs that means you ‘make money while you are sleeping’. Franchisees can choose between working one on one, in groups or directly online,” Lloyd said. Lloyds says the work is extremely rewarding because you’re helping others break free from the rat race of owning/running a business. “You’re not only escaping the pain of a 9-5 ‘slave job’ you may have yourself, but you’re also helping others to do the same.” All training and mentoring is managed either by online or face to face. There is no ‘boot camp’. Training is as simple as watching a DVD or completing online modules which are available 24/7. “That doesn’t mean you are left to work it out yourself. You will be allocated an ibalance experienced mentor who will take you through ibalance systems step by step and I personally will provide ‘on the road’ training,” Lloyd said. For further information contact Lloyd Richardson on 1300 422 526 or visit www.ibalancebusinessinstitute.com.

JOIN THE ibalance BUSINESS REVOLUTION ANNOUNCEMENT: Business Owners Need to Spend More Time with their Family

Hot Leads Waiting for you NOW BENEFITS t :FBSMZ SFDVSSJOH JODPNF )JHI CVTJOFTT WBMVBUJPO t )PNF CBTFE t NPOUI NPOFZ CBDL HVBSBOUFF PG UIF *OJUJBM 'SBODIJTF GFF

STOP PRESS: Four franchises sold in one month!

t 6TJOH (PWFSONFOU HSBOUT UP JODSFBTF ZPVS DBTI nPX t 8PSLJOH XJUI "DDPVOUBOUT mOBODJBM QMBOOFST BOE 4.& T t #PVUJRVF CVTJOFTT DPOTVMUJOH t %FTJHOFE CZ B 'FMMPX $FSUJmFE 1SBDUJDJOH "DDPVOUBOU (established in 1954) t /P NBSLFUJOH GFFT t 1FSGPSNBODF CBTFE GSBODIJTF GFFT t 0XO NPOFZ NBLJOH CVTJOFTT EFWFMPQNFOU NBSLFUJOH website t %FmOFE UFSSJUPSJFT t "DDPVOUBOUT XBJUJOH UP CF TFSWJDFE t /FX GSBODIJTF CVU BXBSE XJOOJOH CVTJOFTT NPEFM t 1BSU UJNF UP GVMM UJNF t 0OMJOF BDDPVOUJOH JOWPJDJOH $MJFOU 3FMBUJPOTIJQ .BOBHFNFOU software t 0OMJOF PQFSBUJPO NBOVBM WJEFPT UPPMT BOE UFNQMBUFT t 5SBJOFE CZ UIF GPVOEFS

For further information on building a dream business call:

1300 ibalance (422 526)

t 'SBODIJTF IJFSBSDIZ TZTUFN

Email: lloyd@ibalance.com.au or visit

t *OJUJBM 'SBODIJTF 'FF QMVT (45

www.ibalancebusinessinstitute.com

FINANCIAL ADVICE

CASH FLOW:

Phil Smith, National Manager, Franchising, Westpac

THE LIFEBLOOD OF YOUR FRANCHISE I

nsufficient cash flow is one of the most common reasons businesses fail. Often this is due not to the lack of actual business or to the amount of sales being made, but the mismanagement of the funds available. Every business has its differences, but the core principles remain the same - cash is the lifeblood of your business. Without proper cash-flow management and planning your business will die.

The difference between profit and cash It is important to understand that profit and cash flow are two different things. Many operators will tell you it is possible for a business to generate strong profits but then collapse because it has run out of cash. The easiest way to explain this is to imagine a business with a profit-and-loss statement showing that last year it made a profit of $50,000. What the profit-and-loss statement doesn’t show is that for the first eleven months of the year this business was strapped for cash and nearly went under, as it only made enough sales to cover its costs. In the last month of the year it made several large sales and this produced the annual profit of $50,000. Profit is the result of trade over a given period; cash flow is required to keep the business in

operation by covering day-to-day expenses. This is why it is important to manage and understand how cash flows through your business.

What is a cash-flow budget? A cash-flow budget simply records the amount of money you expect to flow in and out of your franchise business over a given timeframe. It is a financial tool which will help predict the availability of cash in a business at any given time. Income and expenses are calculated monthly to help plan for any future shortfalls in cash.

How to construct a cash-flow budget A cash-flow budget is based around a series of assumptions about the expected performance of the franchise in the future. These assumptions need to be realistic and be supported by the most accurate data you have available. If you have access to previous trading results then the best place to start is last year’s sales and expense records. Allocate these results into similar months in which they occurred in the previous year unless you know they will change during the new period. You may wish to increase sales to account for more growth, or you may know that you made a one-off unexpected sale/ expense in a particular month last year. You could be looking to buy a new piece of

equipment or hire a new employee. These factors will all have an impact on your cashflow budget and are the types of things you should account for to allow you to forecast as accurate a picture as possible. If you plan to use the information on your profit-and-loss statement, understand that these have been prepared for tax purposes and will also account for non-cash payments such as depreciation. This shouldn’t be included in a cash-flow budget as you don’t physically make a payment for these things. If the franchise is new then you will need to base your assumptions on research, market expectations, contracts held, known expenses (such as rent) or compare similar franchise results. The more information you can build into the picture the stronger the tool will be. Some will say it is a good idea to have three cash-flow budgets that account for the best, most likely and worst-case scenario. Computer spreadsheets allow you to quickly adjust scenarios, and as you receive your actual figures for each month it is important that you fill these in so that you have an up–to-date position of the business. This will allow you to react as quickly as possible to any changes which may be required. Based on this, the cash-flow forecast should be

“There are many ways to generate positive cash-flow – starting with being upfront with your customers.”

a living document and not filed away and forgotten about. Used properly, it is one of the most important business indicators and planning tools you can have.

e.g. if an overdraft limit is $100,000 and the business writes a cheque for $25,000 using the overdraft facility, it will only pay interest on the $25,000 amount until it is repaid in full.

Many people in business will have their accountant prepare their cash-flow budget for them. There is nothing wrong with this as long as you, the franchise owner, understand the information that your accountant has prepared. If you don’t understand the assumptions that your accountant has put into the cash-flow budget, then you won’t be able to use it as an effective tool. And why would you pay for it if you are not going use it and instead just file it away?

Match the life of the loan with the life of the asset

Managing seasonal cash-flow in your business There are many ways to generate positive cash-flow – starting with being upfront with your customers. The aim is to keep the money moving your way, rather than subsidising someone else’s business. Once you have completed a cash-flow budget it will be apparent as to how much cash you will need, when you will need it and why. You may find that you will generate sufficient cash each month to meet the bills; however others may find that their business is seasonal and will see some months quieter than others. An overdraft facility is designed specifically for this purpose, to help pay for everyday expenses whilst you wait for the cash to come in. Some business operators believe there is a stigma associated with having to operate with an overdraft facility, and that it marks them as inefficient operators. This could not be further from the truth. Many profitable businesses experience peaks and troughs in their cash-flow and need the overdraft facility to carry them through these times. The cash-flow budget can be used to predict these periods and help calculate the amount of overdraft facility required. Once the limit is set, the business can use the available funds on a revolving basis within that limit. It will also only pay interest on the funds it uses

One of the most common problems with the overdraft facility is that it is very tempting to write out a cheque for large items and worry about it later. The overdraft facility is provided to be a source of funds to pay for day-to-day expenses such as rent, wages, stock, electricity, and so on. It is not provided to pay for what is known as ‘long-term assets’. These asset types can include cars, office fit-out, forklifts, cool rooms, boats, and so on. Many businesses get themselves into financial trouble because they buy long-term assets (which they may not be able to afford) by using their overdraft facility. This often ties up a portion of the overdraft facility which was not accounted for when the limit was set. This is fine when the overdraft funds are not required, but when they are the business can suddenly come to a halt. It is best to match the life of the asset with the life of the loan. This means long-term assets are best funded using different types of loan, such as leasing or business-development loans. Speak to your bank and your accountant about finding the best loan structure for you.

sufficient cash internally, and may need to look outside of the business for support. There are four key ways that this funding can be sourced. Firstly, operators can look for new equity from an outside investor. This involves giving up ownership but could improve expertise. They can use net profits, which is often a limited source of funds and only a percentage of what is required. They can use trade creditors within the given terms - but again this is a limited source of funds. Finally they can go a bank. Among other things, a cash-flow budget will help support your case for growth and the need for additional funding. v Phil Smith is National Manager Property, Franchising & GD. Working Capital & Industry Specialisation, Westpac RBB

Impact of growth on cash flow Experiencing rapid sales growth can be a great thing for your business, but it can also be your downfall. It is important to manage growth properly. Many operators in this situation tend to see sales going sky high, but as they put their hand into their pocket there never seems to be enough cash. As businesses experience rapid growth they are constantly looking to add more services or extra stock on the shelf to keep up with demand. This demand tends to consume all available cash, and a capital injection is often required to support the growth. History shows that it is difficult for a business experiencing such growth to generate

Profile: S t ufflers

STUFFLERS: Taking the $600

million bear building industry mobile L

ast year in the US, even in the midst of the global economic crisis, the ‘build-abear’ industry was worth an estimated $600 million. The concept, that allows children to create their own custom made ‘teddy bear’, is incredibly popular in retail stores throughout the USA, and is now available in Australia, with the Stufflers mobile bear-building franchises ‘bringing the bears to you’. Australian franchisor, John Newton says that Stufflers is ‘the next big thing’ for birthday parties, pre-schools, vacation care and events. “The kids get to build a Stuffler. They attach their Stuffler skin to a portable stuffing machine (exclusive to Stufflers) and fill it with fluff, then they insert some love (like a heart), and they name their bear and receive a birth certificate and make their own cart for the bear to live in,” he said. Stufflers is owned and operated by the creators of Jumping J-Jays, the largest inflatable amusement company in the world with offices in Australia, China and the US. “Catering to a children’s party or children’s activity has always been a niche industry and a growing industry,” says John. “More money is being spent on kid’s

entertainment than ever before. Jumping J-Jays created the jumping castle market back in 1997 when it was a huge treat to have a castle in your backyard. Stufflers will be the next big event at parties and all the guests get to take home a unique friend that they stuffed themself. John said his new brand took two years to create from initial concept to the opening of its first two locations. “We ‘officially’ opened Stufflers in Australia in July 2010, but with 14 years of marketing and infrastructure already in place with Jumping J-Jays, the new brand has hit the ground running. “With our history of franchising, I know the only way to be local and to target local for a home-based business is to have local franchise owners.” Stufflers currently have two franchises and one company location servicing the entire Sydney, Brisbane and Gold Coast metropolitan regions. John has designed this franchise to fit around the ‘stay at home mum’. “I have really promoted this franchise for a mum at home who wants to return to the workforce in her own career-based business

while having the flexibility of running it from home. Even though most of our parties are held on weekends the local franchisee does not usually work weekends. All the machines are picked up or delivered during the week to allow a great quality of life with the family. As part of the franchise the franchisee needs to spend two midweek days a week rolling out the local area marketing program (LAMP) and that in itself fits around the kids and school. “It is all home-based and mobile. Just a regular family car is required. The equipment and stock will take up a single garage at your home.” John is confident that Stufflers will prove to be just as successful in Australia as Jumping J-Jays. “Last year, the $600 million bear industry dropped from $800 million two years ago, due to the recession, but why are parents still spending an average of $70 per bear at a retail store when America is in such a bad economy? It’s simple, we do it for our kids. Kids need to be entertained, kids like to have time pieces that they have in their life and kids need to be amused. A child making the bear is as much a part of the experience, as is the parent helping the child to make the bear. “So we built the system, we built manuals, we handmade the machines, we designed the skins and the clothes, we purpose built a LAMP marketing program for franchisees, we designed the marketing material and we built the online interactive website and we did it from our love of the industry and good thorough research. “Yes Stufflers is a new franchise but its systems are solid, its background and managements are solid and every child has a soft toy or 10 in their bedrooms. It is an industry that will grow in Australia.” v If you would like a Stufflers party or event at your home call 1800 STUFFLERS (788335) but if you are looking at purchasing a franchise in Australia contact the exclusive agents, The Franchise Shop on 1300 139 557 or email franchisesales@stufflers.com.

mobile franchises www.stuf flers.com

Mobile Bear Stuffing Parties

APPLY TODAY!

Stuffing Machine

Bear stuffing is a $600m industry in the USA!

2-Day-a-Week Franchise.

made by you

Great for Mums! RLY!!

Get in EA

able

ises Avail

Franch ! Only 35

franchisesales@stufflers.com les.com

www.partycast

s & Slide Renta

Jumping Castle

APPLY TODAY! Turnover $75,000 in your 1st year. Guaranteed!

-a-Week Franchise

Keep your day job!!! 3-Day Weeken

Mum Great for . s s e in s u d based b

+ Dad.

m o .c s le t s a c y t r a p @ s le a s franchise

Profile: shed boss

JOIN OUR SUCCESSFUL & DYNAMIC STEEL SHED NETWORK Shed Boss sells a premium product with proven professional building systems.

here is one simple philosophy at Shed Boss - it doesn’t matter how little or how much customers spend, they all deserve the very best. Shed Boss is a business that has been built from passion and vision, earning a solid

reputation of producing a reliable and high quality product, combined with great customer service. Using modern steel fabrication technology, their first class Australian made materials and designs, together with the most qualified trades-people, means Shed Boss consistently deliver a quality product. Constructions include garages and sheds, patios and awnings, workshops, commercial sheds and factories, rural sheds and barns. In addition to domestic customers, commercial work has extended to include warehouses, indoor riding schools, aircraft hangers, gymnasiums and storage facilities. All outlets are independently owned and operated by family businesses, using local products, which supports local industry. Shed Boss is now actively taking applications from builders and business people to operate their own outlets. Currently with a network of 45 independently owned and operated businesses throughout Australia and New Zealand, licences are available across all States and Islands in both countries. To that end, Shed Boss is highly innovative and is one of the only industry providers that have developed their own patented product

- the ‘Morinda Glove Section’. In recent years, such inventions as this have led Shed Boss to prominence. The business is now considered one of the main national network players in Australia and New Zealand. These licensed businesses are immensely beneficial to a wide range of people, particularly builders who want to ‘get off the tools’ and own a saleable business. A Shed Boss business would also suit sales and marketing people, or husband and wife teams. Shed Boss offers economical entry into the home improvement and commercial building sector, and provides advertising support and an easy to use quoting and project management software developed by their in-house technical team. If you are a business savvy individual, or a couple who are interested in building a nest egg for yourselves, owning your own Shed Boss outlet is a great business opportunity that you can expand with. For more information on licences within Australia & NZ, telephone (AUS) 07 403 11911 or 1300 743 326 or visit www.shedboss.com.au or www.shedboss.co.nz .

IP30

YOUR CHANCE TO ENTER THE GARAGE AND SHED BUSINESS UNIQUE FRANCHISE OPPORTUNITY Join Australia’s most dynamic quality shed building network. Kit buildings from Shed Boss are in a league of their own and are proven best sellers. Economical entry to the shed and garage industry Patented systems make our sheds the strongest on the market Full support for design, engineering and building materials We are currently taking applications for new start-up operators. Prime territories are still available in most states. If you have experience in building, sales or marketing, with the capital and ability to run your own business, this could be the opportunity you’ve been waiting for. 1300 743 326 (1300 SHED BOSS) Or register your interest on-line www.shedboss.com.au

™

Morinda Australia Pty Ltd ABN 34 082 051 287 Trading as Garage World and Shed Boss. A member of the Fletcher Building Group.

IP3015-Stramit Shedboss 297x210 outlined.indd 1

11/2/09 2:58:49 PM

expert advice

WINNING AWARDS isWinners good PR are grinners! E

veryone likes a winner and it’s important as business owners that we celebrate our victories. It’s also important that we constantly search for where those victories are going to come from. Driving customer traffic and increasing sales is the number one KPI, especially in retail. In franchising, we all want to grow our networks and constantly strive to find any and every opportunity to be able to achieve that.

So start winning!

better than any of their competitors.

There are many awards out there that you can enter. Awards for enterprising business owners at state and national level, awards specific to your industry, green awards, local government awards, newspaper and magazine business awards and in franchising, the state and national Franchise Council of Australia Awards.

Entering awards is no different.

Marketing is a key driver in achieving all of these KPIs. Traditional advertising, such as television, radio, print and online are the mediums that are most commonly used.

Of course, at franchise level, there is the opportunity to work with your franchisees in order to take advantage of the many newspaper, local council and local chamber of commerce awards, all of which provide outstanding PR opportunities for your brand.

It shouldn’t be forgotten that Public Relations (PR) also plays a very important role in helping your business become ‘a winner’.

With a little bit of research and a conversation with your PR consultant, you can put together a database of awards.

PR helps you to provide your business with credibility. An article in the newspaper or magazine, a radio interview or an online story holds a lot more weight than any advertisement you pay for across all of these mediums.

It’s then a matter of planning the awards: Where do they fit with the business plan? Who manages them? Who writes the submissions? Do we have a budget to support them?

However, to achieve the credibility you are looking for, a ‘good news story’ needs to be told. Is there a better story out there than your business winning an award? Maybe, however, we all want to know who the winners are; we all want to know how they became winners and we all want to speak with and listen to winners.

Andrew Kelly, GM PR - Marketing Services, FC Business Solutions

More times than not, these are questions that are placed in the ‘too hard’ basket. There’s too great an opportunity for your business to take this ‘too hard’ attitude. There are many, many benefits to entering awards.

Preparation You don’t need to be a Rhodes Scholar to understand that planning provides you with the best opportunity to win. Winners prepare

1. Put someone in charge of managing the awards for the business. 2. Put a list together of the awards that you want to enter. 3. Develop deadlines to ensure that the process is seamless. 4. Ensure that awards submissions are prepared and presented in the absolute best way that your time and budget allows (winners don’t cut corners!). 5. Prepare an internal and external public relations plan to take advantage of the result. 6. Prepare a company spokesperson to speak with the media. 7. Execute the PR plan following the result. 8. Track the outcomes of the execution of the PR plan. Maintain a portfolio.

The award The opportunity to promote your business is the greatest reward. Whilst the silverware, money or glass trophies are all great to display in your foyer or reception to remind you and your team of your efforts, make no mistake that it’s the opportunity to let the nation know who you are and how you achieved your award that is the greatest opportunity.

Promotion

• Networking

Preparing a media strategy is integral in achieving maximum exposure for the opportunity.

Awards are a wonderful way of networking and meeting new industry members, peers and getting an understanding for what your competitors are doing.

• Who is your audience? Put together a database (names, organisation, telephone number, e-mail address, deadlines), of media, business and industry leaders.

Example one

• How will you communicate it?

Clark Rubber had been notified that it was a finalist in the FCA Franchise of the Year award, to be announced on the Gold Coast in October.

Prepare a media release, any supporting information and photographs in preparation of the result.

• Execute Make contact with all on the database and work with them to ensure you get the exposure you are looking for. Whilst winning is the best outcome to achieve PR exposure, you can achieve coverage should you not go all the way. There is a myth that if you don’t win the ‘major’ award, then it has become a wasted opportunity to promote yourself. That is not necessarily the case. You can create a media release announcing your entry into the awards and the fact that you were a finalist if that was the case. If winners aren’t good at promoting themselves, then the window of opportunity opens up for you.

In August, 2006, I started at Clark Rubber as the National Communications and Public Relations Manager.

I spend the next six weeks focussing on developing a PR Strategy that would support the brand should it win, or simply remain as a finalist. This included development of a strong media database and speaking with everyone on the list in preparation. Clark Rubber was announced the winner of the FCA top award. Media Releases with photographs (taken minutes earlier) were sent to all on the database that same evening and articles appeared in the press nationally in the following days. Radio and television interviews were arranged over the ensuring months and feature articles appeared in industry magazines and in-flight publications and radio.

Other benefits

The Managing Director was positioned in the industry and within the business community as an ‘expert’ in the sector and subsequently was invited to many events as ‘guest speaker’.

• Reaching team goals

The branding for the business was huge.

Entering awards can give you and your team something to work towards. If there’s a particular award you’d like to win, you can set specific annual goals which can help to achieve this.

Sales reached a peak during this period and network development opportunities soared.

• Building confidence, reputation and trust

If you do win your award, it’s a great way of increasing that level of trust between you and your customers and prospects. It also acts as an endorsement and it reflects on your reputation.

Public Relations value during the next 12 months, on the back of the award win, was estimated at almost $2M for the brand. Example two An opportunity was presented in October to ‘look over’ a submission for a business on the Mornington Peninsula, After-Care Australasia, who was interested in entering a ‘service provider’ award in their local council business awards.

FC Business Solutions Public Relations spent a number of hours strategically preparing the submission, manipulating the information from raw, dot point material, into a glossy, bound presentation, featuring logos, photographs and existing marketing material. Interviews were conducted with key personnel to bring the document to ‘life’. After-Care Australasia won the Outstanding Service Provider category, before going on to win the overall Best Business award. Articles in the newspaper followed, while the business was also featured in council publications circulated throughout the local area. The ongoing marketing opportunities are endless. Awards are a winner! Whether it be national exposure for a national brand for winning an industry award, or whether the local outlet wins their local council business awards, the outcome is that there is a great news story to tell. The key is to make sure that you have someone to tell it! Andrew Kelly is the General Manager, FC Business Solutions Public Relations Services. FC Business Solutions provides fullyintegrated PR Services, including marketing-communications strategies, media strategy and media relations, media coaching and training, professional writing (including Annual Reports and Corporate Plans), event management (including product launches & conferences), sponsorship management and issues management. A member of the Public Relations Institute of Australia (PRIA), Andrew has almost 25 years experience working in newsrooms and managing franchise public relations, marketing and communications. Contact Andrew on (03) 9533 0028 or visit www.franchisecareers.com.au.

Profile: telechoice

Brothers make the right choice with Telechoice W

hen Rafi Nasiry and his two brothers took hold of the reigns of Telechoice Broadway in the inner suburbs of Sydney in May of 2010, they knew their decision to ‘become their own bosses’ was the right one. The Nasiry brothers’ hard work and dedication has seen the store consistently place within the top 10 stores state-wide each month and in October 2010 ranked third out of over 40 stores in NSW. All this has been achieved in just the first six months of operation! With a firm background in the telecommunications industry Raffi was ready to step up in the industry, along with his brothers Mustafa and Mia. “We knew that we wanted something that would play to our strengths,” says Raffi. “We looked at all sorts of telecommunications franchises but Telechoice really came out on top with what it offered as a franchise. It was reliable, proven, and strongly branded and offered the best rates to us as potential franchisees.

“The whole process in becoming a Telechoice franchisee was not only easy and stress free, but also motivating to succeed in such a high demand industry. We were taken through everything step by step from the initial presentation of the franchise concept right through to starting up in our own store.” Working together as a family has been seen as the Nasiry brothers’ key to success. “Working as a family team has really helped us all out, we know that the truth is always going to be said and there is a lot of trust between one another, we also really thrive on selfmotivating one another and keeping each other on the ball. It has also helped keeping our staffing levels down by having the three of us staff the shop as two full-timers and one casual,” says Raffi. Working in a field with ever-evolving technology such as that of the telecommunications industry it is important to be on top of all the latest product and services that are being offered. “We have three to four training sessions a month, whether it be a new phone, a

new provider plan, or a new process being introduced, we are always kept up to date with the latest and newest developments within the range Telechoice has to offer,” says Raffi. All three brothers are now experiencing a new lease on life. “Since starting with Telechoice it has been a complete mentality change because you’re no longer working for someone else, you’re working for yourself. Everything you do, you’re so much more motivated to do and you’re so much happier to do because there is a real passion for your business and your product,” says Raffi. For those looking to join a Telechoice franchise, Raffi has a few words of advice. “Joining a Telechoice franchise is an easy step away from a nine to five life. The Telechoice franchise team follows through with everything and definitely don’t throw you in the deep end. You don’t need to be from a telecommunications background or any technology based background at all. All they are looking for is like-minded, positive, motivated people and all of the training is provided from there on in.” Join a Telechoice franchise today! After having a huge success with their 2009 expansion Telechoice are expanding again in 2011 and are looking for potential franchisees to join the Telechoice team and experience success like that of the Nasiry brothers. If you are passionate to succeed, have a love of customer service and want to start a business with a bang and never look back then a Telechoice franchise could be for you! For further information contact Borge Prinsloo on 03 8699 2555 or visit www.telechoice.com.au for more details.

LEGAL ADVICE

CONTRACTING A HEALTHY WORK FORCE

John Sier, Principal Mason Sier Turnbull

Managing risks associated with engaging workers as independent contractors

n any industry requiring a high level of client care and interaction, such as health, beauty and fitness, wages costs can be a substantial proportion of overall operating costs. It is therefore unsurprising that franchisees look to engaging workers on an independent contractor basis as a means to reduce wages costs. Where a worker is incorrectly engaged as an independent contractor, or is not afforded the full entitlements of an independent contractor, businesses can find themselves at the expensive end of a legal claim from the worker, the Australian Tax Office, Fair Work Australia or all of the above. There remains, however, a legitimate place in business for services to be provided by independent contractors where the business does not hold its own expertise to do so itself. By undertaking some simple precautions, franchisees can enjoy the benefit of such expertise without risk of future claims.

What is an independent contractor? There is no legislative definition of who or what will be considered a genuine independent contractor. Rather, the legislation defers to case law to assess whether a working arrangement is that of genuine independent contracting. Broadly speaking, an independent contractor will operate under a contract for services with a principal, rather than under a contract of service with an employer. An independent contractor relationship is therefore a commercial arrangement between two independent businesses for the provision of services.

If it swims like a duck and quacks like a duck… The key factor in determining whether a working relationship is a genuine independent contractor relationship is control. Where the business retains control over how work is performed, it is likely that the relationship will be considered an employment relationship. Where the worker retains control over how work is performed, the relationship is much more likely to be upheld as an independent contractor relationship. Irrespective of any title given to a working relationship, if the circumstances around how work is performed point to an employment relationship, the worker will be considered an employee and entitled to back-payment of unpaid employment entitlements. The business may also be exposed to penalties for sham contracting. The types of factors that may be taken into account in making such an assessment include:

• • •

•

Is the worker free (or will the worker be free) to work for other businesses? Is the worker engaged (or will the worker be engaged) for a particular task/job or on an ongoing basis? Is the worker told (or will the worker be told) how, when and where to do the job by the business? Can the worker use their discretion to change the way a particular job is done? Can the worker schedule their work

around their own needs? Can the worker refuse work if they are too busy?

•

• • • • • •

Is the worker represented (or will the worker be represented) to the world at large as a representative of the business? E.g. Does the worker use the employer’s business card rather than one in the name of their own business? Does/can the worker determine their rate of pay/fees? Does/will the worker have employees or sub-contractors? Can/could the worker delegate jobs to other workers of their own choosing? Does/will the worker be required to have their own workers’ compensation, public liability and professional indemnity insurance? Is the worker required to wear branded clothing of the business? Is the worker performing work in the same way as employees of the business? Prior to being engaged as an independent contract, has the worker ever been an employee of the business?

In any case where a franchise business is unsure whether workers engaged as independent contractors are genuine independent contractors, further advice should always be sought.

Where an independent contractor is not an independent contractor Upon a determination that a worker has been engaged under a sham contracting arrangement, an obvious consequence is the

express notice provision in the contract, the courts may determine the amount of notice the independent contractor should reasonably have been provided by the business.

requirement to back-pay the worker unpaid employment entitlements. Further consequences may include breaches related to a failure to withhold PAYG tax, failure to make superannuation contributions and failure to include remuneration in workers’ compensation and payroll tax calculations. Directors, managers and HR personnel should also bear in mind that penalties associated with breaches arising out of a sham contractor arrangement will not be limited to the company itself. In a recent Federal Magistrates Court decision prosecuted by the Fair Work Ombudsman , it was determined that individuals within a corporate business found to have engaged in sham contracting would face civil penalties personally for their role in implementing the arrangements within the business. In that case, the Magistrate held that the HR manager for the business had prepared ‘consultancy agreements’ for sales consultants that had previously been engaged as employees. He knew the essential facts, was an intentional participant in the relevant events and procured the contravention by the business. Despite the HR Manager not fully appreciating the illegality of his actions, he will be subject to a civil penalty for his involvement.

•

Independent contractor entitlements Once it has been determined that workers of a business are being correctly treated as independent contractors, it is important to be aware of entitlements that such independent contractors will, in any event, hold as independent contractors.

•

Reasonable notice Any contract between an ongoing independent contractor and business should provide for notice of termination of the contract. Where there is not an

Subject to the type of services being provided, the period over which the services were provided and the time that would be required for the independent contractor to extricate themselves from the business and engage in new contracts with other businesses, such reasonable notice may far exceed typical contractual notice periods. Superannuation Where an independent contractor is an individual (i.e. not providing services under a Pty Ltd company) providing services under a contract for labour that are not for a specific result, the independent contractor will be considered a ‘worker’ for the purposes of the Superannuation Administration (Guarantee) Act and consequently entitled to have superannuation contributions made on their behalf. An independent contractor will be considered to be providing services under a contract for labour where the independent contractor is, for more than half of the value of the contract, engaged to provide their physical labour, mental effort, or artistic effort. Finally, an independent contractor will be considered to be providing services that are not for a specific result where the independent contractor is not engaged for a ‘one-off’ task. For example, a plumber engaged to install basins in a hair salon will be considered to have been engaged for a specific result and will fall outside the definition of a worker under the Superannuation Administration (Guarantee) Act.

•

Workers’ compensation and payroll tax In each State and Territory, different legislation determines what types of remuneration should be included in calculations for workers’ compensation and payroll tax liabilities. In many cases, this will include remuneration of genuine independent contractors. Franchisees are advised to seek advice about their obligations under workers’ compensation and payroll tax in their State or Territory.

Tips for engaging independent contractors In engaging independent contractors, the following tips can provide peace of mind and protection against legal claims:

• Particularly where independent

contractors are performing the same work as employees do or have done, seek advice from your workplace relations lawyer about whether the worker may be treated as genuine independent contractors

• Enter into written independent contractor agreements to confirm the intentions of the parties

• Keep records of hours worked or jobs

performed by independent contractors to assist in any future dispute

• Seek the advice of your accountant

to ensure all superannuation, workers compensation and tax obligations are being met.

John Sier would like to thank Katie Sweatman, Workplace Relations Lawyer, for her assistance in preparing this article. John Sier, Principal, Mason Sier Turnbull Lawyers, 315 Ferntree Gully Road, Mount Waverley, Vic 3149. www.mst.com.au.

profile: rP vending

IT’S NOT JUST A JOB

IT’S A LIFESTYLE! Set your own work schedule and start enjoying the lifestyle you have always wanted.

e in control of your working life and enjoy the flexible lifestyle offered by a business opportunity with RP Vending. RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer with over 1200 operators spread across Australia. One of the great things about an RP Vending business opportunity is its flexibility. RP offers many different business packages which allow an RP Vending business to be operated to earn a full-time income on part-time hours or as a supplement to an existing income. In either circumstance you are the boss of the business and this allows the flexibility to set the times you work. This gives you time to do the things you love, whether that be spending time with your family or playing a midday round of golf on a week day. With over 15 years’ experience and the latest in vending technology, RP Vending has refined its business opportunity to be as efficient and productive as possible. Our vending machines have features such as SureVend and Back-to-Base stock monitoring systems. These are fitted on machines including the latest RP-M6 which provides great product display, an excellent product selection and dependability. Such machines can be found in many different establishments around the country including The Hilton, The Westin, The Sofitel, Four Points by Sheraton, Myer, ANZ, IKEA, Armaguard and TAB to name a few. In a vending business with RP Vending you can benefit from their long established wholesale partnerships with well-known brands

including Coca-Cola, Smiths, Schweppes, Cadbury and Nestle. This will ensure the prices of your stock are at competitive prices. RP owners and operators are not restricted in the products and brands that they can supply in their vending machines, this allows operators to stock highly popular brands and products resulting in maximised sales. Purchasing an RP Vending business has many benefits including full insurance cover, seven days a week support with a backup 1800 assistance hotline and the buyers’ group

purchasing. All these benefits come without any extra ongoing fees. The freedom and flexibility an RP Vending business opportunity provides is unmatched. There are a range of different vending business packages available. With the lifestyle opportunity this offers, a business in vending might be just what you’re looking for. For more information visit www.rpvending.com.au.

HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending

1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE

www.rpvending.com.au

FINANCIAL ADVICE

TIPS

TO SECURE BANK FRANCHISE FINANCE D

ue to the tough economic environment, it has been reported that businesses are having difficulty sourcing finance with lenders winding back their lending settings. This is certainly not the case from my perspective with NAB. We’re very much ‘open for business’ in the franchise sector, achieving records and increasing lending numbers over recent months and expanding our specialised franchise banking team. Bank lending guidelines are influenced by many factors. You should expect the bank to have a rigorous credit assessment process in place, not unlike your own assessment process around investing into a franchise system. Lending capacity should primarily be assessed against the underlying risk profile of the business. Just as business owners are being challenged, so too are banks; but most prudent lenders want to continue to grow their market share by providing credit to existing and new customers. These lenders will be on the front foot and not looking to pull back in the current environment. The flow on effect is that good quality, well managed and tightly run businesses should continue to enjoy the support of their financier.

Getting finance for your franchise To give yourself the best chance to access funding from a financier, ensure requested information is presented in a concise and professional manner – missing details will cause more challenges for you in obtaining what is required. As always, business fundamentals should continue to drive the appetite of your

financier. Well run businesses with a clear strategy and sustainable business model should continue to enjoy financier support. If not, I encourage you to seek out a new financier who is better positioned to help you through this challenging environment. Just like you and your customers, relationships forged with financiers in the current market have the potential to grow into long and enduring ones which will become key to the long-term success of you and your business.

Do your research – or better yet, get some help!! Franchising is a big sector which means there are plenty of people like you looking for information. The Franchise Council of Australia, dedicated legal and accounting practitioners, specialist consultants, trade magazines, expos and government advisory services are all examples of those capable of helping you access the research - work that others have already done. The majority of the developed franchise systems will also have arrangements with banks that make the basic process of getting finance to buy your business as easy as possible. As well as streamlined lending processes, these arrangements can help the franchisee to repay the money within a reasonable period of time while making a profitable living. A good bank with a specialist franchise banking division will only look to create packages for franchise systems that appear to be well developed or established, financially sound, provide people support, training, processes, marketing, operational support and, most importantly, allow franchisees the

Darryn McAuliffe, National Manager, NAB Franchise Banking

opportunity to make a reasonable profit from the business.

Choosing the right bank You should choose a bank that specialises in the franchising sector. You need bankers with franchising knowledge that understand the current climate and dynamics that affect your franchise as well as sector-specific business acumen to make the process smoother. There could be other start up bonuses for dealing with franchise specialists too. For example, NAB can fund accredited franchise systems for up to 70 per cent of the business purchase cost without franchisees having to necessarily borrow against personal assets (subject to credit approval). While finance may be an essential ingredient to making your dream come true, ask your banker about other essential business services, such as staff superannuation plans, business insurance and financial planning advice as well. You want your banker to work closely with you to provide financial, business and personal wealth advice, not just assistance with loans. It is also important that you choose a bank that can help achieve both your business and personal aspirations and establish an ongoing relationship with that in mind. Wealth creation should be looked at on a holistic level. Business and personal financial goals shouldn’t be separated as it’s likely you can make them work for each other. Ideally your franchise business banker will have access to other specialists within the bank and deliver the right advice for you in the areas of wealth management and financial planning.

“Businesses should be constantly looking at improving ways of collecting revenue.”

Be prepared from the start The majority of businesses will experience seasonal cash flow swings, which business owners need to factor into their budgets and accounting. A good example of this is a franchise business that is heavily reliant on gift or holiday periods such as Christmas or Mother’s Day. In some businesses, those periods may account for as much as 70 per cent of annual business and profits. If that’s the case for your business, it’s critical that outside these peak periods you budget tightly, control costs and use profits generated during the peak periods to carry the business through. One thing many franchise businesses don’t consider is that the very growth they seek can have a negative impact on cash flow. Every business owner will seek to increase sales, but the reality is, growth that is not managed carefully can also cause businesses to fail. The growth of a business often requires more staff, more stock and more resources to meet the growing sales demand. If businesses underestimate these demands, they can find themselves in a cash squeeze between having to pay suppliers and wages before receiving payments from their own customers. There are a range of actions small businesses can take to reduce the impact of cash flow problems. Businesses should be constantly looking at improving ways of collecting revenue.

Tools at your disposal It is also a good idea to investigate any financial tools and products in the market that are available to help you manage your cash flow. Whether you interact with customers physically or virtually, there are many solutions from business banking specialists like NAB that could help you to receive payments from

a variety of channels – such as EFTPOS, your website or over the phone. A key tool in obtaining the correct products and support from your bank is the development of your cash flow forecast. This will help you track your finances within the cash cycle - from paying for goods, services and suppliers to collecting revenue from customers. During the past decade, businesses have enjoyed a strong economy and many have become accustomed to factoring as much as 10 per cent growth year-on-year. But current economic indicators suggest businesses are operating in a more volatile period, so operators need to understand their core customer base and how sales patterns might be affected in a tightening economy. To help fund any cash flow shortfalls, short term financing options may be available to assist with growth needs as well as those unexpected operating expenses. Cash flow based finance options, such as invoice-financing, are particularly favourable as they have the ability to grow with the business. Access to these funds is based on the strength of your business sales, so you are always borrowing within your means. We’ve seen strong demand for working capital finance from our business customers that are increasingly after smarter funding solutions, which suit their cash and revenue cycles. The traditional overdraft is also a handy lending product for short term financing, providing a credit limit on top of a deposit account and including features such as the use of variable interest rates, cheque book and electronic access. Of course it is also important to weigh up the associated costs with short term funding for increased benefits, which may also mean increased costs.

Managing outward cash flow In an environment where you may need to spend money to make money, it has never been more important to know the most costeffective way to make outgoing payments. Methods such as direct debit can often be an efficient payment solution for meeting supplier and staff costs. Make sure that you keep a record of any repayments that your business may have on lending products and the amount owing. But most importantly, remember to always hold and spend your cash wisely. Prioritise and budget your expenses to determine which costs are payable within your means to reduce any unnecessary pressure on your cash flow. Every business has unique challenges and although it might sound obvious, great business leaders never overlook the basics. Ensuring sufficient cash flow is the cornerstone of every business, large and small. Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com. au or 0412 789 027.

Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

PROFILE: B& S MOBILE SHARPENING

Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.

&S Mobile Sharpening provides a cutting edge service to a vast range of clients, including households and commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. Franchisors, Bill and Sue say that there are unlimited opportunities to expand this business. “All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, a factory with a canteen, or even a school, requires this service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work,” Bill said. Bill and Sue believe the earning potential for franchisees is almost unlimited - providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year,

and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties.

them in advising the best system that will suit their operation,” he said.

Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating.

“The up-front low purchase fee covers just about everything including car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is, of course, a renewal fee payable at the end of your fouryear term, when you hopefully renew your franchise.

“We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn. If we are prepared to listen,” Bill added. Bill said that many franchisees have built their areas from a ‘nil’ base to over 300 regular customers in less than twelve months. “This is great motivation for an even bigger growth down the track. The majority of our new franchisees have had no accounting or business experience. We are there to assist

“Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless,” he added. Bill explained that there are no ‘royalty’ fees with a B&S Mobile Sharpening.

“Where else can you start a new business with this minimum amount of outlay and maximum amount of support?” he asked. B & S Mobile Sharpening are looking for applicants who possess the following:

• self-motivation • great communication skills • desire to succeed • ability to work with likeminded franchise team and share ideas

• ability to ‘cold call’ • adequate funds • and the most important thing, a sense of humour.

“All you need is the enthusiasm and be willing to get out there, talk to people, and build your own individual business to the maximum.” For more information or to join our growing team, contact B&S Mobile Sharpening, visit www.bssharp.com.au or contact I-Franchise-You on 03.97031135.

expert ADVICE

SEVEN WAYS TO STOP WASTING MONEY C

arelessness, complacency and failing to ask the right questions of staff and customers has resulted in Australian businesses paying dearly in both time and money. In any economy and industry, the only two ways to boost a business’ bottom line is either by increasing revenue or decreasing expense. In the recent global credit crisis, increasing revenue has proved somewhat of a challenge, so businesses refocused instead on cutting expense. I have witnessed companies across varying sectors and industries waste their valuable resources following an identical pattern and I have identified the most common seven ways they do this. Firstly, companies, small and large, seem to be immune to considering alternate methods of doing business that may save them money. The phrase ‘we have always done it that way,’ is costing companies money without necessarily adding any value to their bottom line. For example, an airline that took on the suggestion of a flight attendant and stopped serving the lettuce garnish with the passengers’ meals saved over $1.5 million over the course of a year, without making any significant difference to their clients’ experience. The second most common way that business is costing the economy money is by carelessness during the course of the normal working day. The cost of wasted materials and the time cost of re-work is a huge factor in most organisations. This can be very simply solved by taking a moment to check that the letterhead is loaded the right way up in the printer before printing multiple copies, for example. Further to this, companies are not bothering

to seek alternative quotes from suppliers, and simply continuing to do business year after year with the same supplier. Loyalty is important but long term suppliers often become complacent so it is a good use of time to occasionally get a couple of alternative quotes and ask your existing supplier if they can meet those. Be careful not to spend countless hours trying to save a few cents, as your time is also valuable.

Catherine DeVrye, CDV Management

of paper clips. He said he figured that as many paper clips must come into the office as go out of the office so he insisted that staff remove them, prior to throwing the paper in the bin. Just like my mum often chastised me when I was a child that money doesn’t grow on trees, likewise, paper clips don’t grow on trees! Tough economic times offer a great incentive to eliminate waste and stimulate value.

Seeking the opinion of both employees and customers is vital to ensuring quality is kept while dollars are saved.

Clients of mine who have taken some of my suggestions have reported saving $300,000 or improved productivity by 40 per cent.

Allow every staff member to realise it is not the boss but the customer who pays their salary, and encourage them to contribute solutions to cost-cutting.

1. The 7 most expensive words in any organisation are:”We have always done it that way.”

Furthermore, as it is your customers who are keeping you all afloat, get their input as to where you could rather be focusing your time and money to provide them with the best service. For example, do you over service by excess packaging, or by sending clients a 20 page report when they really only need a three page one? Bureaucracy can often contribute to time and money wasting. Consider whether you need two people in the meeting, or five or a dozen? It’s not often likely to be the latter and there seems to be an inverse relationship between the number of people present and a successful outcome. And, finally, the seventh way in which companies waste valuable resources and cost the economy dearly is by refusing to consider eco-friendly solutions, however simple or trivial they may appear. Eco-friendly is more often than not also economical. I always share a story told to me about 20 years ago by Paul Cotton, the then New Zealand Consul General. He told me that he had never spent a cent on the purchase

2. Avoid re-work. ‘Measure twice - cut once.’ 3. Ask suppliers to sharpen their pencils and get alternative quotes. 4. Ask customers. Listen and learn as perception is reality, and packaging often useless. 5. Encourage staff suggestions as part of the solution. 6. Bust bureaucracy and eliminate meaningless meetings. 7. Eco-friendly can also be economic. Catherine DeVrye, the Australian Keynote Speaker of the Year 2010, is the author of eight books including the recently released Paperclips Don’t Grow on Trees. She has a wealth of invaluable experience acquired: as an executive with IBM globally for a decade; State Government; and the CEO of a not-for-profit organisation. She is now a small business owner of CDV Management Pty Ltd. For further information visit www.greatmotivation.com.

The future of fuel in Australia

CONVENIENCE RETAIL AND PETROL FRANCHISES

NOW FRANCHISING Innovative, rapidly growing and in just 18 years United has established hundreds of sites around Australia. United continues to grow, opening new sites every year. Fast track your future with this exciting package which offers: • A turnkey retail solution

• A 15 year tenure

• Australia’s premium service station sites

• Merchandising & promotional support

• Ongoing product innovations

• A strong, experienced team for retail support and guidance

• Environmentally friendly petroleum products

An Australian success story now destined to become a successful Convenience Retailer

Vendor Finance Available* For more information contact Melinda Scott on (03) 9413 1562 or download an Application Form under the Franchising section of our website at www.unitedpetroleum.com.au *Finance available on Goodwill amount only and is subject to applicant approval

Business going “swimmingly” for PoolWerx Franchise Perth locals Ian and Irene Hughes first bought their PoolWerx franchise seven years ago, and their business has grown from one mobile van to four retail hubs* with a combined turnover of $1.5million. Ian and Irene have received numerous accolades for their business success, including PoolWerx Franchisee of the Year 2010. “There’s no doubt we’ve put in the hard work to get where we are, but we’ve also seen the rewards thanks to the PoolWerx system. We have a loyal customer base of both residential and commercial clients, our profits have increased every year and we’ve been able to create a very comfortable work life balance that suits the needs of our family.” “Being in a franchise system gives you a solid foundation to build your business on, as all the processes are already available for you. Being a PoolWerx franchisee isn’t just a job; it’s a career path and one that can be very rewarding once you dive in!” Call PoolWerx today to discuss your next step on 1800 245 447 or visit www.poolwerx.com Irene & Ian Hughes

basis_POL:NSO1516

(*Ian and Irene co-own two of their four retail hubs with other PoolWerx Franchisees)

Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With ten franchises currently operating, AllSafe is on target to expand its network to 52 franchises across Australia and New Zealand. Head ofﬁce based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efﬁcient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and ofﬁces.

For further information about AllSafe Energy Efﬁcient Products franchises contact David Jordan on 07 3855 8733, or visit www.all-safe.com.au and click the Franchise link.

More than just another franchise 7 businesses for the price of one t 40-"3 8*/% 108&3 t 40-"3 )05 8"5&3 t */46-"5*0/ t 4,:-*()54 t 7&/5*-"5*0/ t &/&3(: &''*$*&/5 $0/46-5"/54

Solar Power

Solar Hot Water

Skylights

Ventilation

Insulation

Wind Power

Energy Management

5IJT NFBOT .03& PQQPSUVOJUJFT for you to increase your profits! BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

The NEW‘SuperGreen” iPhone app 5IJT 'SFF J1IPOF BQQMJDBUJPO JT a real breakthrough, allowing people to roughly calculate their payback, dollar savings BOE DBSCPO FNJTTJPO $0 savings if they were to install a solar power, wind power or a solar hot water unit. It’s easy to use and is a great tool to help consumers decide which energy efficient products best suit their home or business location.

For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3855 8733 or visit www.all-safe.com.au and click the Franchise link.

PROFILE: commercial food machinery

YOUR PARTNERS

in the food industry C

atering to both franchisees and franchisors, Commercial Food Machinery (CFM) is helping the industry to reduce costs and increase productivity by serving up the very best in commercial-grade catering equipment. As well as supplying state-of-the-art imported equipment, CFM works in partnership with major food franchisors and franchisees to research and develop new products and equipment, which are designed to provide safe, and economical solutions to their food preparation and service requirements. CFM is recognised by many prominent Australian franchises, as an important support of their business. CFM play a major role in the development of new products including conducting research on the methods they currently use, or wish to use, then providing a workable solution to enable them to meet their needs. “We have specialised people in this field who are eager to assist any size franchise in their research and development of new products as well as equipment,” said CFM founder Ruben Diaz Senior. “This may be something simple like product benches or preparation areas which enable a franchisee to be able to quickly and easily put the product together,” he said. “Or it may be a more complex system designed to be able to cook or produce an entirely new type of product. “We work with the franchisees hand in hand – because the franchisee is the voice of the franchise group,” he said. “Sometimes we may not work with the main group but we work with the franchisee to make sure their individual needs are met.” Ruben says the principles of franchise operations are quite effective. “One of the reasons for being a part of a franchise group, amongst many others, is to be provided with a sequence of systems and methods that are both simple and efficient to run the business. We at CFM are very mindful of this and work very closely with our clients to achieve their goals. The success of our clients is our success,” he said.

Commercial Food Machinery (CFM) was established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry. Started in Clayton, CFM have now opened a new branch in Sunshine North covering all areas for its customers’ convenience. Their new showroom of 5000m2 offers a vast array of products including cooking equipment, stainless steel benching, refrigeration and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom made solutions. Ruben said many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80 per cent of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base.

“At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves on the fact that we not only distribute quality catering equipment, but also manufacture and import it. In the years that have passed, we have developed a clear understanding of our customers’ needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas,” he said. v For further information please contact any team member from Commercial Food Machinery: Clayton Branch: 03 9543 1611 claytonsales@cfmvic.com.au Sunshine Branch: 03 8312 1600 sunshinesales@cfmvic.com.au Or visit www.cfmvic.com.au to view product range.

CMY

Commercial Food Machinery

Your Success Is Our Business

www.cfmvic.com.au

FOOD CHAINS & FRANCHISE GROUP

Specialists

NEW

BRANCH IN SUNSHINE NOW OPEN!

Cooking Equipment Bakery Equipment Refrigeration Stainless Steel Cutlery Crockery Easy Finance Options Tailored Custom Made Solutions Exhaust & Ventilation Design & Construct Projects Table Top Accessories

CLAYTON 03 9543 1611 1418a Centre Rd, Clayton

SUNSHINE 03 8312 1600

180-184 McIntyre Rd, Sunshine North

Janine’s T ips

The Growth of the

WELLNESS sector T

his issue looks at the health and fitness category of franchising and the greater business world, which is great timing, as never before have companies in this sector grown at such a rapid rate.

there is enough profit at the end of the day to ensure you are getting the return you are looking for or expect. So in essence I would be asking the following questions when looking at a franchise:

Some reasons as to why include the massive growth in obesity related disease, and the focus the Government is putting on trying to manage this epidemic. There is no surprise that the growth of fast food is in line with the increase of obesity. I cannot remember the last time I spoke to someone who did not want to lose at least a kilo or two.

Is the franchise:

So what does this mean when looking at a franchise or business? Well a great deal, as any smart business person is looking at industries that are experiencing an incline not a decline. First of all, if you are reading this because you are looking at getting into a franchise, you need to consider your own lifestyle and passion, because the reality of any business is that you will be spending more time in your business or thinking about your business than any other activity, and that includes spending time with your family, friends and yourself. Boost Juice and Salsa’s Fresh Mex Grill have ridden the wave of healthy eating, along with companies like Fernwood and Grill’d who have also seen an opening in this category to really push their business forward. But whichever business you are considering, make sure they have a strong business model. By this I mean you need to make certain that

• in a growth industry? • the right cultural fit for me and my lifestyle? • does it fit with my goals? • is the franchisor a secure and stable business?

• how long has the franchisor been around? • can I see myself working in this business? Having a passion for what you do will ensure it is less like hard work, when you are working doing something that you love. This is the secret to having a strong business. OK… so you have asked your questions; picked the business that you like and have settled into your new business. The next mistake business people make is to neglect their own health and fitness. I certainly did in the early days of Boost and my health suffered. We spend an average of $4000-$6000 on maintenance of our car and equipment at home, but not even a quarter of this on ourselves. So when you are in your business do not forget yourself. Don’t give up your coping mechanism, whether this is a drink

Janine Allis, Director/Founder Boost Juice

with the girls, golf with the boys or some sort of sport or leisure activity. Whatever your coping mechanism is, do not neglect your own health and fitness, because at the end of the day this is the most important thing. One thing I have always done every year is to go off to a health retreat – it is a great way to force myself to stop and think only about myself. I would highly recommend it and get some accounting advice, because you may find that it is fully tax deductable. At the end of the day, as with anything in life, you need to take accountability for your business, life and also your health and this is where you will find your joy and balance and knowing that the power of your future is in no one else’s hands but yours. v Janine Allis, Founder – Boost Juice Bars. Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is in more countries than any other juice bar in the world. Janine’s company, Boost Investment Group, also runs the exciting new concept Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.boostjuice.com.au or www.salsas.com.au.

PROFILE: ICMI SPE AK ERS & EN T ERTAINERS

ENTERTAIN THIS THOUGHT: ‘icmi is simply the best!’ C

onferences, seminars, awards ceremonies and team-building activities are a major part of corporate life, particularly in the franchise sector. Every year these events seem to be getting bigger and better, fuelling a massive demand for high profile speakers, talented entertainers and professional conference organisers. ICMI is Australasia’s largest speakers, entertainers and team-building activities bureau. In 2007 ICMI franchised its operation to become the first company of its type in the world to franchise, and currently has 17 franchisees including one in New Zealand. ICMI was founded in 1986 and a year later Barry Markoff, CEO, joined the small sponsorship company, and has enjoyed watching it grow and evolve into its current successful format. Barry believes ICMI’s success is because of the amazing culture that has been built up over the last 20 years with over 50 per cent of the people in the organisation having been with

the company for more than 12 years.

who is willing to be a ‘team player’.

“This incredible culture has arisen out of the respect each employee, franchisee and manager have for one another. Very few companies in Australia or overseas have the culture of ICMI which has made its operation into one ‘big family’ in which everybody wakes up excited about going ‘to work’ and love each other,” Barry said.

“If ICMI had the choice of deciding between a team orientated person but not as ‘talented’ or a person who was ‘more talented’ but not as team orientated, then ICMI would almost certainly go for the team orientated person. In fact, many years ago we had a consultant who was bringing in a lot of income, yet he was not a team player. The company made the tough decision to let him go. In retrospect, this was one of the best decisions we ever made as there was some friction in the organisation whilst he was involved which went away the minute he left. It was short term pain for long term gain.”

ICMI’s past and present clients read like a directory of all the major franchise brands including McDonalds, Hungry Jacks, Subway, ANZ Home Loans, 7-eleven, Smartline, La Porchetta, Grill’d, Crust, Nando’s, Telcoinabox, Hairhouse Warehouse, Bakers Delight, Hotondo Homes, Barry Plant, BP, Wendys, Kwik Kopy, Dymocks, Matchbox, Aussie Home Loans, Priceline, The Coffee Club, Clark Rubber, Healthy Habits, Pack & Send, Gloria Jeans, Eagle Boys Pizza, Quest Apartments, Brumbys and dozens of others. Barry says that the type of person that fits the ICMI franchisee profile is one

According to Barry, most of ICMI’s franchisees are one and two person operations and work from a home office. “That way their expenses are limited and with the top franchisees earning well over $200,000 in income they make a terrific living. The industry is also a terrific one to be involved with as most of our celebrities and specialists are great to work with, as are the majority of our clients. “Many of ICMI’s clients are willing to spend big money on their clients and some big overseas names including Sir Bob Geldof, Michael Parkinson, Mikhail Gorbachev and General Norman Schwarzkopf, are a few who ICMI have organised for its top clients.” ICMI is the most highly respected Bureau throughout the region and is the winner of over a dozen awards including The Australian Marketing Award for Excellence. ICMI’s most recent acknowledgement was with the winning of the prestigious 2010 Best Service/Product according to the readers of micenet magazine the so called bible of the conference industry. “An amazing achievement which all at ICMI were very excited about and extremely proud of,” Barry said.

Barry Markoff, ICMI CEO with General Peter Cosgrove

For further information about ICMI’s achievements visit www.icmi.com.au. If you are a team player who believes you have what it takes to become an ICMI franchisee contact Barry at ICMI on (03) 9529 3711, email barry@icmi.com.au.

,&0,

:KR UHDOO\ DUH WKH YHU\ EHVW"

(VWDEOLVKHG LQ 6SHDNHUV DQG (QWHUWDLQHUV ! he in ner any in t p W m o 0 C 1 ds 20 od u c t e Awar r c i P / o e h c i C sâ&#x20AC;&#x2122; er v Reader B es t S e n i z a t mag inment e a t n . r e e t c i n m de kers an a e p s t es iaâ&#x20AC;&#x2122;s larg l a r t te s u is A ver y sta e n i ICMI s e fic au with of râ&#x20AC;&#x2122;s bure y e c k n a e e g p a st s siness s the fir u a b w s t i I hise ICM o franc t d l r o viding o r p n in the w e have be ICMI t advice r e p x e ional profess 0 years 2 r e v o for

ber m e m d u o Pr er of t r o p p u s and cil n u o C e s chi the Fran alia of Austr

Please call

1800 334 625 for your free 32 page colour brochure

Or visit

www.icmi.com.au

for Hundreds of Speaker, Entertainer and Teambuilding Ideas Franchise clients include: McDonalds, BP, ANZ, Clark Rubber, Pack & Send, Bakers Delight, Grillâ&#x20AC;&#x2122;d, La Porchetta, Subway, 7/11, Hairhouse Warehouse, Dymocks, Hungry Jacks and Smartline

,&0,B%L])UDQFKB'HF BIXOOSJ LQGG

PROFILE: SNAP- ON TOOL S

Change of pace

for Snap-on Tools franchisees A

fter 16 years working in the fast-paced, adrenaline-charged motorsport industry in both the UK and Australia, Snap-on Tools newest recruits David and Wendy Robertson were looking for a business that would change their ‘lives in the fast lane’. A former race car mechanic, David was looking for a business that would take advantage of his industry strengths but still allow for a relaxed home/work balance. “In the motorsport industry I had no life. I was working 12 to 14 hour days, was often travelling and had no real home or family life. I was stuck in a job that wasn’t allowing me to move anywhere within the industry. Eventually I just wanted to do something for myself,” says David. “When we first started looking for a new business we covered every option from fish and chip shops to newsagents. We weren’t even looking for a franchise up until that point.”

As a former Formula 1 and V8 Supercar mechanic David has had a wealth of experience using and working with Snap-on Tools. “Working on the Formula 1 cars in England I had always used Snap-on Tools, and as far as my colleagues and I were concerned they were the best tools in the industry,” says David. “Having had eight years using and working with Snap-on Tools in the UK I have always had a big belief in the product. My experience in the field has also helped me develop a strong knowledge of the Snap-on products and their uses. “When the opportunity to join Snap-on came along it really ticked all the boxes. The beauty of a Snap-on franchise is that everything is accounted for. At the end of the day if I’m not selling tools, Snap-on isn’t making money.” But it wasn’t always smooth sailing for David

and Wendy in achieving their Snap-on dreams. “After we had been assessed and put through all the trials by the Snap-on team and eventually given the green light it was just a matter of getting the finance,” said David. “No matter how hard we tried we were unable to get approval from the banks with the limited deposit that we had. Eventually we were at the point of almost giving up but Snap-on came to the rescue.” After having Snap-on national franchise manager Nick Hudson personally take on their case and receiving financial backing from Snap-on, David and Wendy were able to get their life transformation underway. “We had great confidence in David and Wendy from day one and in just 10 weeks we can already see our investments in them paying off,” says Nick. “I honestly cannot speak highly enough of Nick and the team at Snap-on, the lengths that they are willing to go to for their franchisees and potential franchisees is phenomenal. We could never have achieved the success we are seeing today without them,” says David. Now after 10 months on the road David is seeing huge successes from his Snap-on franchise. “It really all comes down to the Snap-on system. It’s a system that’s proven itself, time and time again with franchisees all over the world. The one week intensive training at the Snap-on US training centre really left no stone unturned and proved again that if you follow the system, you will be successful,” says David. David is now seeing himself with an easier, stress free life with more time for his family. “I’ve literally got my life back. I’m home at night for dinner, I get to spend more time with my family and I’m a much more relaxed and happier person thanks to Snap-on.” For further information visit www.snapontools.com.au.

So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

fr anchisor PROFILE: breeze photos

CANVASSING A FRESH OPPORTUNITY WITH BREEZE PHOTOS Art can imitate life with this family-friendly franchise

reeze Photos specialise in creating stunning, original, mounted-canvas wall art from supplied photos and digital images. These ‘photos on canvas’ are produced by transforming customer’s favourite and treasured photos into stunning canvas pictures ready to hang on the wall. Mark Drury, Managing Director of Breeze Photos founded the company in 2005 in Brisbane, and rolled it out as a franchise system in October 2008. “We now have eight franchises in four different States in Australia,” he said. Mark says his franchise model is designed to be run from a home-office and ideally suits family-oriented people seeking a creative outlet and extra income. “Breeze offers a fantastic opportunity to operate a professional boutique style business from the location of your choice. All of our current franchisees run their business’ from home, keeping their overheads down and profit at a maximum, and apart from the financial benefits of being home-based, they also enjoy being around family. It’s a real ‘feel good’ business which has adapted to the

franchise system perfectly. We found that people enquiring about our franchise were excited to find a business that was rewarding, could be run from home and could run alongside an existing career or family commitment. “The beauty of this franchise is that it’s possible for almost anyone to own. No previous experience is required as extensive training is provided although a good serving of enthusiasm, and possibly an interest in photography at some level, would be great.” “We encourage people to be home based although there is no reason why Breeze Photos couldn’t be run as an ‘add-on’ to another business such as a photographer, picture framer or photo lab,” he said. Mark explains that there are no pre-existing criteria for becoming a Breeze Photos franchise as all necessary training will be given prior to commencing your business. “After purchasing the franchise, the franchisee will be trained to ensure they have all the necessary skills, equipment and hardware required to produce canvas prints, large format photographs, posters and a variety of other products.

“We offer an initial week on-site training which covers all of the relevant areas of the business, including setting up all of the kit and running through the process from start to finish. It is not only a training exercise but more importantly a chance to spend some quality time getting to know the new franchisees, and their families, and the demographic of their location. Ongoing we are available for telephone or email support and we like to help franchisees find solutions to their day to day issues.” Mark believes Breeze Photos provides a niche service that is proven to withstand tough economic times. “Canvas prints have been around for a few years now and people are becoming more and more familiar with the service we provide. They are becoming a lot more discerning about where they spend their dollars especially in tougher economic times, so we are delighted that 2010 was our biggest growth year and see no reason why 2011 shouldn’t be even better. When a Breeze Photos business opens it becomes part of the community and customers benefit from the local, personal service they receive,” he said.

FRANCHISEE’S STORY Fabricating a new career Pullenvale, Queensland franchisee Andrew Turner bought his Breeze Photos franchise in January 2009 and was up and running by the end of February 2009. “The franchise appealed to me as an opportunity to start our own small business under the guidance and support of someone who had been there before. We had wanted a work-from-home business with a mix of creative, sales and PC skills involved, and a product with a feel-good factor and plenty of scope for repeat business,” Andrew said. Andrew took a huge life-changing leap when he became a Breeze Photos franchisee. In his ‘previous life’ he was a chartered engineer with twenty years sales and marketing experience, in the UK and South East Asia, and he had never owned or run his own business before. “Full training was given on the equipment provided and production of canvas prints from both digital files and original prints, using Adobe Photoshop. We also had thirdparty training on the MYOB accountancy package as related to small business.

Beyond the formal training, we receive ongoing technical and moral support from the master franchisor, and are supplied with regular updates on pricing, production techniques and marketing.” Andrew says his work/life balance has improved since buying the franchise. “There is no doubt that my work/life balance has improved. I work from home and cover a local territory - no more commuting into the city. Hours are flexible, and days can be long or short as dictated by workload and the needs of our personal lives.”

FRANCHISEE’S STORY A change from corporate life Narre Warren, Victoria, franchisee Murray Kingston-Yates bought his Breeze business in June 2010, after deciding to swap his corporate career, that involved a two hour commute to the city each day, for a stay-athome franchise opportunity.

process was also something that motivated me. The start-up costs were reasonable and the perceived risks not as high as some franchises I had looked at.” Murray said the training provided by Mark was invaluable. “The initial training was one week on-site at my studio. Mark was prepared to work days and into the evenings to ensure I had a good grasp of the processes and techniques involved in the business. The week was invaluable in terms of the skills transfer and ongoing discussion and learning that took place. Training covered the use of necessary tools and equipment required to produce a quality result. More importantly, it was about Mark sharing his vast knowledge of the industry based on his many years of experience.

“I had a natural interest in the fundamentals of the business. It was a work from home business and I found that very appealing after many years of commuting.

“Ongoing support is available as required over the phone and via email. I have used the support extensively and Mark has always been available for advice and guidance. Discussions over the phone have ranged from just a few minutes when I have had something very specific to ask to an hour when important elements of my business need to be discussed.”

To be in control of the whole hands-on

Murray says his work/life balance has

fr anchisor PROFILE: breeze photos

improved overall since buying the franchise. “My previous career was working for a large multi-national company for over 20 years. Roles included sales, management and HR. As a Breeze Photos franchisee, the first thing I appreciated time-wise was that I no longer had a two hour commute each day. In addition, being at home means I can be available to my family with more immediacy than before. “Some of the hours have been longer due to some urgent customer requests, however this has not been a major problem to date as the core work is enjoyable. I expect as the business grows, more hours will need to be dedicated to its running, especially with regard to the required paperwork.”

FRANCHISEE’S STORY From military base to home base

Daniel Libbis, Breeze franchisee at St Georges Basin on the New South Wales South Coast is the newest member of the Breeze family, having purchased his franchise in September 2010. “The most appealing aspect was that it is designed to be run as a home based business and, as well as this, it was low start-up costs, low overheads and high profit margins.” Daniel, whose previous work background includes six years’ military service, easily adapted to his new role. “The one week on-site training, was ample time to get my head around everything and by the end I was very confident in what I was doing. As well as this I regularly get support with marketing and the general day to day running of the business. “Being a home based business gives me the option to work as hard or as little as I

choose, the flexibility is great and potential is endless. I have a far better work/life balance than in my previous employment,” Daniel said.

About the Breeze service Breeze Photos can take a photograph or image of your choice and can transform it into a stylish canvas print in as little as 24 hours. Canvas prints make an ideal gift for a special occasion, but can also add a special personal touch to your home. The Breeze Photos website (www. breezephotos.com.au) provides a gallery for those looking for inspiration or wondering what your canvas print might look like in your home. Customers can also design and order their canvas prints online. For further information call Mark on 1300 886949 or visit www.breezephotos.com/au/franchises.

If we can do it – you can too! Committed to empowering women, we are thrilled to offer the opportunity to create your own proﬁtable business. Service is second to none in a look good, feel good industry and nailsnow.com.au franchise owners will have access to our name and image, group promotions, buying power and comprehensive training. You don’t have to be a nail technician to own a nailsnow.com.au franchise – what you do require is a drive to succeed and want a ﬂexible lifestyle business in the next big thing in the beauty industry... nails!

Are you ready for the challenge? To have your dream of owning your own business, with the comfort, support and knowledge of a winning franchise formular, come true... Contact Sue or Karenne on 0438 166 742 info@nailsnow.com.au

Franchises Now Available

PROFILE: mastercare

SUCCESS: A NEW YEAR’S RESOLUTION YOU CAN KEEP!

Mastercare franchisees are set for a big future

new year is upon us and the team at Mastercare Franchising is gearing up for even bigger and better things, starting right now!

backgrounds, but they all share similar goals – to work for themselves, to have the flexibility they need to enjoy their lives and, if I can be frank, to make plenty of money.”

Mastercare Franchising is the franchising arm of one of Australia’s biggest names in commercial cleaning and facilities maintenance, Mastercare Property Services.

Given the extraordinary interest in Mastercare franchises, Colin is now dedicated to ensuring the company can continue to fulfil its promises to new franchisees while offering enough work to existing franchisees who want to build their businesses even more.

According to Mastercare’s managing director, Colin Walker, “When we decided to open up Mastercare to franchisees we had high hopes. But I have to say I’ve been bowled over by the amount of interest we’ve received.” Colin puts the company’s success down to Mastercare’s excellent reputation, its financial stability, the high level of support offered, and the fact that Mastercare has been around for more than three decades. “In the past year or so, we’ve been delighted to welcome a great number of new franchisees. They all come from very different

“We already have an extensive client list, but we’re focusing hard on growing it even further. Many of our existing franchisees are now expressing a lot of interest in expansion, and I am absolutely committed to making sure their ambitions are fully accommodated. “Over the next year or so, we’ll be targeting a number of sectors that represent really interesting and profitable contracts. For instance, last year we made a number of key contacts in the automotive, education and

healthcare sectors, and all that concerted networking is certainly paying off. Of course, these types of organisations require very specific skills in order to keep the customers happy. This is where we stress the importance of great training. “We offer full induction and site-specific training, as well as manuals and a structured training program containing 36 modules in four categories. Cleaning’s not hard to learn. Most of us know how to do it, but we’re here to ensure our franchisees know the ins-andouts of the cleaning business. Then there’s the Occupational Health & Safety side of things. People need to feel safe, so we teach them how to lift and carry properly, and to be aware of potential risk.” Colin is equally focused on responsible environmental practices. “I think, over the coming decade, we’re going to see even more emphasis being placed on being green. The cleaning industry has a clear mandate to adopt sustainable practices, and we will continue to teach franchisees how to implement effective recycling strategies and reduce their carbon footprint.” And what else does Colin have in store for 2011? “Pretty much everything we’ve done so far. It’s working extraordinarily well, so there’s no compelling reason to change at the moment. Besides, it’s been my experience that, once franchisees receive the training and clients they need to get their businesses up-andrunning, their initiative and hard work are enough to really take them places. Of course, I’ll continue to grow the Mastercare Property Services’ portfolio, and I’ll do my best to be there if ever anyone needs advice. I don’t believe in fobbing people off. To be honest, I think we’ve got something that people really want and I’m going to concentrate on keeping it that way!” For more information on becoming a Mastercare franchisee, call 1300 663 843 or visit www.mastercare.com.au.

masterc

Work for yourself, not by yourself Support, training and great returns for franchisees

Be your own boss, control your own destiny, clean up! For 40 years, Mastercare has worked in all aspects of the commercial cleaning and property services industry. For an affordable investment, you can enjoy access to clients right across Australia, as well as all the support you need, full and ongoing training, and the flexibility to build a terrific life. Call us today on 1300 663 843 or visit www.mastercare.com.au

mastercare final.indd 2

20/7/09 12:09:21 PM

E XPERT ADVICE

WHAT MAKES A SUCCESSFUL FRANCHISEE A

franchise can only be as successful as its franchisees, so it is essential the franchisee explores every opportunity available to give them the best chance of business success. Success isn’t just about turning a profit; it’s also about being passionate about what you are doing. A good franchisee should be continually developing their skills. You need to be able to embrace change, be aware of all competitors and constantly be looking at new ways to add value to every aspect of your business. There are five things that can help you approach a franchise successfully: 1. Passion vs Profit – the balance 2. Personally invest in the franchise 3. Sustainability 4. Live the brand and form relationships 5. Self improvement.

Passion vs profit – the balance First and foremost, you have to have passion and enjoy what you do. Remember, you’ve purchased a franchise business that requires your complete dedication, hard work and focus. Profit is a great measure of success in business, however you have to be able to balance that with a measure of enjoyment in life. These can both be achieved if you are passionate about the business. Find the balance between profits for your business, passion for your business, and passion for life, including family, friends, social occasions and recreation time. If you’re thinking of moving into the pizza business, but you don’t like working weekends and/or you’re not passionate about pizzas, then a pizza franchise is not for you and it’s time to go back to the drawing board. Building a business can be hard work, but if you’re

passionate about your business and about your life, then you are more likely to succeed as a franchisee. Finding the balance between passion and profit is the key.

Personally invest in the franchise Anyone can build a business empire from a franchise; after all, you are only limited by your own commitment. Lenard’s most successful franchisees come from such a broad range of industries and professional backgrounds including dairy farmers, teachers, bricklayers and even Lenard’s frontline staff. But the one thing they all have in common is a positive attitude and a personality that carries their business success. They’re not afraid of hard work and long hours because they’re invested in the opportunity. Be prepared to display a considerable work ethic in the early days. You’ll need to keep your head down and bum up and do some long hours. Sometimes it’s hard to avoid coming home with your head still in the business. Some people are naturally better at compartmentalising than others and can switch off. Luckily I believe it’s something you can learn to do. Ultimately, I don’t know anyone who doesn’t feel the effort has been worth it in the end.

Sustainability Set achievable short-term and long-term goals that are outcome-focused and slightly competitive by nature. Take advantage of opportunities to promote and grow your business if you have a vision for its future, such as local area marketing initiatives. Plan the time in which it is best to grow and take control of your franchise for long-term success and look for longer sustainability towards your business. Think long-term so that you don’t burn out within the first two

Lenard Poulter, Founder, Lenard’s

years of operation, because you’ve only focused on today, instead of next week, next month or even next year. Remember, both you and the franchisor will have expectations of success, so be open about these from the moment you begin. The franchise system has a lot to offer and I believe support and training systems are imperative. At Lenard’s, we like to under-promise and over-deliver to our new franchisees. The last thing you want is the day of signing a franchise agreement to be the high point in the relationship. Thinking long-term will help you remain a lasting and durable business and franchisee.

Live the brand and form relationships Lenard’s has invested considerable time and money to build a lasting, recognisable brand. But above all else, Lenard’s success is built on our franchisees who love the brand as much as I do. It’s crucial to be able to relate positively to people, most importantly your customers, to maintain that positive affiliation and brand awareness. Use customer complaints as an opportunity to improve your business, and ensure all your customer interactions are handled with respect. It takes just one negative incident to unravel a lifetime of hard work and brand building. Successful franchisees tend to be reliable individuals who create long-term relationships with whom their business depends. This includes family, suppliers, other franchisees, and even the franchisor. You are all connected to the one brand and these long-term relationships will assist you in remaining successful from the emotional support, to business advice, to achieving the best price.

“Profit is a great measure of success in business, however you have to be able to balance that with a measure of enjoyment in life.”

Self improvement As a franchisee, focus on becoming a better business owner, which in turn will help you build a better business. Work out what great skills you possess, and surround yourself with people that are good at what you are not. If you’re not fantastic at accounting, that’s OK! Get yourself a bookkeeper to learn how to look after the financials of your business. There will always be aspects to the franchise that require continuous learning and training. Training your staff and yourself will count in your favour as a franchisee. Constant

improvement sets a good example for your staff. Don’t be afraid to use the training provided by the franchisor to provide you with the necessary support needed to make your franchise a success.

So what makes a successful franchisee? As simple as it sounds, a successful franchisee is one who can ensure all the elements of owning and running a business work together at the same time. You are manufacturers, sales people, retailers and business planners all at once.

Remember that if you invest your time, effort and business nous; if you are prepared and communicate well with those your business depends; and if you surround yourself with qualified staff... you too can be a successful franchisee. Lenard Poulter, Founder and Director Lenard’s Pty Ltd. Since opening its first store in Queensland in 1987, Lenard’s has grown to 200 stores nationally, becoming Australia’s largest specialty chicken retailer. For more information visit www.lenards.com.au.

What’s so unique about a Lenard’s franchise opportunity? Our spectacular range of products sets us apart. Over 23 years we have proven that our offer can’t be matched...and Australia loves us for it.

Comprehensive and innovative training Serving a growing staple market A proven system for over 23 years We’re one of a kind

Visit us at: www.lenards.com.au Sites now available Australia wide To ﬁnd out more contact Chris Booth on 0434 600 470 or at info@lenards.com.au

profile: ECO PES T CON T ROL

Marking a decade in

eco-friendly solutions Eco Pest Control is celebrating 10 years of eco friendly pest solutions.

co Pest Control was founded 10 years ago by husband and wife team, Gavin and Sarah Hutton in their home state of South Australia after seeing an increasing demand in the market for cleaner, less toxic, but still effective methods of pest control. Gavin first noticed this incredible market when working as a commercial pest control technician. “After a few years in the industry as a pest control technician, I began to notice an ever-increasing demand for information about environmentally friendly pest control. I regularly heard stories about pest control chemical sensitivities causing illnesses and allergic reactions not only from customers but from other pest control technicians. “We initially began by servicing commercial kitchens; it was just a matter of product trial and error until we were confident that we had a range that would suit domestic and commercial use that were both effective and fit the Eco Pest Control philosophy,” says Gavin. Now, 10 years after taking South Australia by storm and providing green, eco friendly solutions to homes and businesses across Adelaide, award-winning Eco Pest Control are spreading their branches and offering franchises Australia wide. “After 10 years of continually researching products and procedures to provide an environmentally friendly service we are very pleased with our contribution to promoting environmentally friendly practices, and are excited to offer new franchise opportunities so we can spread our knowledge and practices across Australia,” says Gavin.

Eco Pest Control services Servicing a wide variety of the community from smaller commercial and domestic premises to larger warehousing and food grade processing plants, their wide range of environmentally responsible services include:

• termite inspections 52

• installation and maintenance of termite baiting systems

• termite control • spider control • rodent control • possum control • cockroach control • flea control • ant control • bee and wasp control • silverfish control • pre-purchase timber pest inspections. Eco Pest Control also educates their clients on the importance of making their homes and businesses less attractive to unwanted pests, in turn reducing the need to apply pesticides. “One of the Eco Pest Control philosophies is teaching that ‘pests’ form an essential part of our eco system, but that they do not belong in people’s homes or businesses,” says Gavin.

The Eco Pest Control franchise Now is the perfect time to enter the emerging environmental or ‘green’ sector through a franchise that gives you the financial control of owning your own business, combined with the support of a well established company. As well as providing an eco friendly service Eco Pest Control also support eco friendly initiatives such as revegetation through Trees for Life, motor vehicle emissions offsetting through Carbon Neutral, and the Australian Wildlife Fund. Eco Pest Control’s carefully selected range of products, along with their application methods, are designed to have a minimal impact on the environment and cause no adverse health effects, particularly in sensitive situations when dealing with children, pets and conditions such as asthma. The products they select are fully registered and have been through extensive AVPMA and CSIRO testing.

Eco Pest are proud of their company image which is strictly monitored and maintained. Established standards and templates are in place to make compliance easy for the franchisee and full training is provided to assist the franchisee implement their marketing programs and activities which include:

• newspaper advertising • television • Yellow Pages • Yellow Pages online • sponsorship • pamphlet drops • canvassing. When you become an Eco Pest Control franchisee you receive a comprehensive training program, the best advice, the best marketing concepts and the systems to maximise profits from your own Eco Pest Control business. For more information contact Gavin Hutton on 08 8354 0470 or visit the Eco Pest Control website for more information www.ecopestcontrol.com.au.

ECO PEST CONTROL A GREEN OPPORTUNITY

Offering environmentally friendly alternatives Award-winning business Outstanding customer service Innovative products

The deliver our unique up The franchisee franchisee will will be be allocated allocated a a generous generous territory territory to that will accommodate combination of products and services. to six vans and two office staff to deliver our unique combination of products and services. TRAINING PROVIDED Extensive training course at TRAININGinitial PROVIDED Support ongoing support. ExtensiveOffice initial plus training course at Support Office plus ongoing support. REGIONS AVAILABLE Australia wide (excluding SA and TAS) REGIONS AVAILABLE Australia wide (excluding SA and TAS) FRANCHISE OUTLETS AUSTRALIA AND INTERNATIONAL FRANCHISE OUTLETS AUSTRALIA Currently: 1, company owned, AND INTERNATIONAL Adelaide, Australia Currently: South 1, company owned, Adelaide, South Australia TERM 5 years + 5 years TERM 5 years + 5 years FRANCHISE TYPE Home/eco services FRANCHISE TYPE Home/eco services

TERRITORY LICENSE FEE $25,000 TERRITORY LICENSE FEE $20,000–$50,000 MAXIMUM INVESTMENT $100,000, MAXIMUMincludes: INVESTMENT Start-up marketing: $200,000, includes: up to $25,000 Training up to $15,000 Start-up fee: marketing: up to $50,000 Service including stock Training van fee: fit upout to $25,000 and equipment: up to $18,000 Stock and equipment: up to $36,000 FRANCHISE ROYALTY 3–9% MARKETING FEE 1–3%

For more information on on Eco Eco Pest Pest Control, Control, please please contact contactour ourFranchise FranchiseManager, Manager,Gavin GavinHutton. Hutton. TM

Your Guide to Franchising and Licensing

T 08 8354 0470 F 08 8354 0570 T 08 8354 0470 F 08 8354 0570 E info@ecopestcontrol.com.au E info@ecopestcontrol.com.au www.ecopestcontrol.com.au www.ecopestcontrol.com.au

PROFILE: Nanotek

Nanotek

ecowash’s platform for the future S ince establishing in Sydney in 2004, ecowash mobile has won just about every award there is to win in franchising and has grown from a two car operation to having operations in 15 countries around the world. But not content with this impressive record, the ecowash mobile team has set its sights even higher with the introduction of it’s hitech new brand ‘Nanotek’ in Australia, further international expansion and the contract for Qantas Valet Australia-wide. “It has been a fantastic six years, but our best is still yet to come. Since launching as ecowash mobile we have learnt so much about the market and really refined our service and our franchise support system – now we’re going mass market with Nanotek” said ecowash mobile CEO, Jim Cornish. The launch of ecowash mobile’s new brand, ‘Nanotek’, focuses on the technology behind the service and allows for easier consumer education and understanding of the advanced nano-technology that ecowash mobile franchisees employ. “It really is a paradigm shift going from

traditional water washing to liquid polymer nano-technology which is waterless, but the results speak for themselves – this is the way of the future,” said franchisee development manager, Adam Stone. “From a franchisee perspective you can literally wash a car anywhere which really opens up unlimited possibilities in terms of business development.” It certainly appears that the big players are listening! ecowash mobile now holds the national contract for providing car cleaning services for Qantas Valet and handles product launches for Australia’s major car manufacturers including looking after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Sydney International Motorshow.

Nanotek’s communication platform is heavily IT based with a futuristic new website as the centre piece. “We have really gone all out with the website,” said ecowash mobile IT Manager, Elia Napiza “not just with the look and navigation, but with the way we have linked it through all our social media – our YouTube channel, Flickr

Gallery, Facebook page, and Twitter – they all talk to each other creating one integrated global communication platform from which we can develop a solid audience network and generate strong word of mouth. We even help our franchisees set up their own Facebook page for their business! It is a big focus for us.” Already with a strong presence in both Europe and the Middle East, ecowash mobile is now targeting key developing markets for the introduction of the service – starting with Russia and South Korea. “Russia is a huge market for us, it took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year,” Jim said. And if one new country isn’t enough, ecowash mobile is also scheduled to start operations in South Korea in November! “South Korea is our first major entry into the Asian market and will serve as a launch pad for further expansion in the region,” said Jim. One of the newest franchisees under the Nanotek banner is Ian Franke based in Camden, NSW. As a former police officer Ian was attracted by the combination of lifestyle and business potential that the Nanotek business model offers. “I’m my own boss but I have a extensive support system behind me. I can choose my own hours and work my business around my family, I’ve been flat out since hitting the road and already have staff and plans for putting additional mobile units on the road,” said Ian. v Exclusive Nanotek territories are now available - for more information visit Nanotek.co or call 1800 Nanotek (626 683).

NT0

DRIVE YOUR OWN DESTINY Freedom

Lifestyle

your future…

here now!

Imagine having your own mobile business and working from home - being able to clean a car anywhere and oīer your clients the highest quality service at their home or even where they work. This is the business opportunity that Nanotek oīers – your own business with unlimited potenƟal. Introducing Nanotek by ecowash mobile – a unique mobile car cleaning service based on exclusive liquid polymer nanotechnology. Australian born 6 years ago, ecowash mobile is a mulƟ-award winning internaƟonal operaƟon and the global leader in mobile car cleaning & protecƟon. Exclusive

Nanotek is the future of car cleaning, oīering franchisees a unique business model, exclusive products, solid systems and global experience. • • • • •

your own exclusive territory full training and ongoing support a complete turn-key business an exclusive product range the credibility of a global brand

nanotek.co or call 1800 NANOTEK (1800 626 683) For more informaƟon visit

territories

2009 BRW Frast Franchises – ranked #3 | 2008 FCA Franchise Export of the Year | 2008 NRA Best Services Retailer

NT0004 Franchise Fullpage ad.indd 1

CPROM NT0004

now available

6/10/10 2:58 PM

e xpert advice

GROOMING FOR SUCCESS

Katherine Doe, Certified Business Coach, ActionCoach Melbourne

Tips on running a health or beauty business

he allied health, beauty and fitness industries naturally attract a group of people who care for others, love interactions and have a positive, fun-loving view of life. Often they are highly skilled in their area of expertise and can get amazing results for their clients. But sometimes they do not have quite as much training or natural skills in the other aspects of running a clinic, salon or studio and this can be a challenge to succeeding in business. One of my key niches is health and beauty industries and I am coaching now several of these types of businesses including a personal training studio, naturopath, podiatrist, and laser hair removal. Here are some of the things I would initially look at in these sectors to get the business to another level:

Customer service You can’t make a business, with an average product or service, successful, no matter what you do, and this is especially true of a business that is in such intimate contact with the customer at all times. Be passionate about what you do and ensure that you offer more than is necessary. In these industries you can make a massive difference (and have some fun) with CNEs – Critical Non Essentials – that ‘put the cherry on top’ of your service. Some great examples I have seen include chocolate flavoured mouthwash at a dentists, coffee/

wine/organic chocolate at a hair salon, and a manicurist at a podiatrist.

everything that you do – make sure your entire range is clearly communicated.

Read: Raving Fans by Ken Blanchard.

Have a re-booking system

Team meetings and training

Re-booking is critical to the ongoing success of your business. When a client leaves, rebook them for the next appointment or review as legitimately suits their situation. This can be in 12 months for all I care but the words ‘let’s just make a tentative date and we will check with you a week beforehand’ can make you a LOT of money and keep customers you may have otherwise lost. If you haven’t had such a system in the past or still find you have some people that won’t commit, introduce a ‘lapsed client follow up’ procedure at least every three to six months.

Health and beauty are people-focused industries and full of team players and extroverted, creative-thinking personalities. Having fun as a group, is a big factor in the business being attractive to customers. If you are enjoying yourself (while still working hard, of course!) so will they. Keep the synergy active and the business ‘heartbeat’ pumping by having regular team, clinic and managers’ meetings and include a 10-15 minute training component in each one. A tip: keep the meeting short and outcome focused (as you lot are full of ideas and sometimes do like a good chat!). Read: Mastering the Rockerfeller Habits by Verne Harnish and FISH! by Stephen Lundi, Harry Paul & John Christensen.

Offer extra services Otherwise known as ‘upselling.’ Remember that you and your team are the experts so don’t be afraid to strongly recommend that customers take more services in order to be their best or achieve their goal. You will find that clients appreciate your advice and will often take it. It is also very likely that many of your customers are buying from your competitors simply because they don’t know

Database My favourite word, and especially relevant in people-based industries. Build a community for your clients and make them feel they are ‘members’, not just customers. Keep in touch and remind them of your services, without being a pest. Know your acquisition cost and lifetime value and introduce an awesome referral program that gets people stepping over each other to refer to you. Offer them special, VIP only deals and closeddoor events, invite them to info nights and workshops. And make sure they bring their friends. Read: Instant Referrals by Brad Sugars.

Alliances

to know where you sit and to identify a USP (unique selling position) that makes what you offer better than the guy down the road. In particular, take notice of external opportunities and threats as while most people are looking inwards,you will be focusing on what is happening outside and taking subsequent advantage of it. Harry Beckwith (Selling the Invisible) said to me that in the most successful companies in the world the CEO is still in charge of ‘market facing’ activities and I believe this is 110 per cent true.

My second favourite word! Referrals from like minded businesses who compliment your services are likely already a big part of what brings you clientele. Expand on this and actively seek out alliances with businesses all around you, who deal with your target market. Pick from a range of awesome free marketing channels including cross referral programs, joint ventures, spotters fees, host beneficiaries. Most importantly – find out what they want before you design any deal, no business owner will help you just because you ask but they will certainly be interested in your focus on helping them first.

Tip: You can get a SWOT analysis template from me by emailing my office on the details below.

Financials

Nothing to read here: Speak to me or join the Strategic Network Alliance by Networking World.

This may NOT be your strong suit so make sure you have a good accountant and a bookkeeper to keep you in check. Set clear sales targets with your entire team and put someone (i.e. a clinic manager) in charge of communicating the status of these to the group. Focus on the Five Ways (details go to actioncoach.com) – particularly your conversion rates across all areas, your average sale and number of visits and especially your

Do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis On each clinic, if you have more than one, as well as the business/brand overall. Don’t get distracted spending all your time watching competitors, but it is important

margins. You are a service-based business and probably have a high gross margin, so increase your prices today by at least five per cent and watch that go straight into your pocket. Read: Instant Cashflow by Brad Sugars. A crucial key for health and beauty entrepreneurs is to have enough educational and outside support around the business, so that you, as the business owner, can get on with enjoying what you do best, including training your team to be the best clinicians, therapists or trainers in the world. Eventually (if they haven’t already) they will cover all appointments and you will find that suddenly the ‘game’ of business is a lot more fun than seeing clients. Also hang out with as many ‘eagles’ as you can and get ideas, alliances and peer support through a networking group such as BNI (Business Network International) or the like. Stay positive, ask for help when you need it and most importantly – ENJOY YOURSELF. Katherine Doe can be contacted on 0413 839974 or katherinedoe@actioncoach.com.

We think...

Business Franchise Australia is the

biggest & the best franchising magazine in the country!

But we want to know what YOU think of US!

T H E

$7.95 AUD INC.

M A G A Z I N E

GST VOL 05 ISSUE

F O R

Get yourself a FREE copy of BUSINESS FRANCHISE Australia magazine by taking our 2 minute reader survey. Simply visit www.businessfranchiseaustralia.com.au go to the ‘online survey’ link, complete the survey and we will send you a copy of our informative and inspiring publication. If you’re in the market for a franchise, make BUSINESS FRANCHISE Australia your first investment.

F R A N C H I S E E S

01 JAN / FEB 2011

7 WAYS

AUST R ALIA

NEW YEAR NEW BUSINESS NEW YOU!

TO SAVE $

FINAN CIAL ADVIC E FROM THE BANKS

APPROVED APPLICANTS WILL HAVE ACCESS TO: Finance Package Proven systems developed over 30 years Prime locations with High fit out standards Large scale marketing program Strong training and support from an experienced team. Hurry, these opportunities won’t last long

YOU BEAUTY! FIT & HEALTHY FRANCHISES

LATES T NEWS

Secure your future in 2011 now and get into the hottest franchise going around. Famous for our uniquely flavoured, 12 hour marinated, slow cooked Rotisserie and lightly spiced Fried chicken; it’s the flavour inside that makes it a Chicken Treat. Single and multi site franchise opportunities are now available in the QLD and Perth Metro and Regional areas for passionate individuals.

TOP LAWYE RS’ ADVIC

Call Neil Soares on 08 9240 9777 Or email franchise@chickentreat.com.au

Profile: BackC are & Se at ing

UNIQUE OPPORTUNITY

TO GET BACK INTO ACTION B

ackcare & Seating is the oldest and only business of its kind in Australia providing ergonomic seating, bedding and other health-related products to both the individual retail and corporate commercial markets. Operating for 20 years, with three franchises already on the go, Backcare & Seating is looking to expand its unique franchise system further throughout Australia and has big things in store for 2011 – including the commencement of a fourth branch which will open in Sydney. With a dual marketing plan and selling system in place, Backcare & Seating is able to provide mass orders to large corporations and government departments on a commercial level whilst still catering to retail customers on an individual level, ensuring the right care is given and the right products are selected. The innovative, ergonomic and architecturally designed seating and bedding products are exclusively manufactured to meet the needs

of those suffering back or joint issues as well as catering to the OH&S needs of many large organisations, in order to help prevent back issues from occurring. Recommended and highly regarded by occupational therapists, health professionals, rehabilitation facilities and insurance companies Backcare & Seating is able to cater to the back needs of any individual or organisation. Mark Cohen, new director of the company explains what lies in store for the future of Backcare & Seating. “2011 brings a new start for the whole franchise system. We are transforming the whole franchise system, from the master franchisor right down to the individual franchisee. “We’re not just a retail furniture business; we are a business that services companies all over Australia as well as catering to individual needs.”

Potential franchisees need to be dedicated, motivated and compassionate people. “You need to have a level of empathy and compassion. You may spend an hour on the show room floor assessing and assisting a customer just to ensure that they find the right product for them,” says Mark. “We’re not a ‘mum and dad’ or a ‘retail furniture’ franchise. We’re a highly skilled, highly specialised franchise that caters to a very large but specific market. “Our franchisees and our staff are constantly trained in ergonomics and have a solid base level knowledge in back problems. When selling our products our staff always follow the strict recommendations from the healthcare professional. It’s not about ‘up selling’ or trying to get the biggest sale, but taking the time to look after and best cater to an individual’s needs, in conjunction with the professional recommendation.” If you have a kind and compassionate nature, strong business sense and an interest in ergonomics this could be the franchise for you. “All new franchisees go through a very tight selection processes that involves preparing a marketing plan for their local area demonstrating an understanding of the dual marketing process, as well as a very detailed training process at our ‘flagship’ Carlton based store and our Coburg based manufacturing facility once they’re selected,” says Mark, “a background in healthcare never goes astray as well.” With the new store opening in Sydney early in the year Backcare & Seating has big prospects and big opportunities on the horizon and if you feel that you fit the franchisee mould then this could be the franchise you have been looking for. For further information contact Mark Cohen on 03 9353 0500 or visit www.backcare.com.au.

7538

Unique Retail Concept Opportunity • • • • • • • • • • • • • •

Operating for over 20 Years Stores located in Melbourne & Adelaide Commencing in Sydney from Feb. 2011 Aiming for 15 – 20 national store network by 2020 100% control of Australian based manufacturing New Australian Master Franchise operator Provider of individual back-care solutions Provider of preventative back-care strategies Commercial division operating externally of store Lifestyle, aged-care and healthcare products Exclusive and award-winning seating ranges Bedding ranges & back-supports Bariatric Seating Ability to customise seating to suit individuals

Potential franchisors will have an interest in ergonomics, healthcare and generally providing back-care solutions to broad areas of the population, in both a retail environment as well as operating externally throughout many industry groups in their territory.

Backcare & Seating, 4 Guilfoyle Ave Coburg North VIC 3058 Australia P. 03 9353 0500 F. 03 9353 0599 E. info@backcare.com.au W. backcare.com.au

7538THE_BusFranchise_Advert_F.indd 1

14/12/10 2:33 PM

EXPERT ADVICE

Beauty Secrets REVEALED F

ranchising provides a dynamic growth window for industries that are expanding rapidly and one such industry is that of health and beauty. There are currently more than 100 health and beauty franchises in Australia. In this article, I speak with two new franchisors and one established franchisor in the sector, to gain some insights into their industry and specific businesses. The first thing that emerged from conducting these interviews was the incredible passion and drive of the three ladies I spoke with. Their care for their people and the love of their business was a delight to behold. Gwendoline McCracken from Just Lashes started her business only 3 years ago and has since ‘written the book’ on professional eye lash treatments. “I saw the need in the marketplace for a high standard of treatments as we still get ‘tragedies’ walking through our door each week. Some clients face removal of poor quality and sometimes even dangerously applied eye-lashes before we can give them something beautiful that enhances their appearance. The general standards in the marketplace are far below what Just Lashes can offer and our sales increases are proof that the market is highly desirous of our more professional services.” “I started in a back room of an accountant’s office in 2007 and franchised in April 2010. From a retail perspective we couldn’t have had a worse site. Once I opened at Docklands in Melbourne the business took off. It’s been a whirlwind, but we are about to open our fifth lounge in eight months,” Gwendoline said. “It’s great fun working in an industry that is so dynamic and sensational where the need for specialists is growing rapidly. We should have 25 Just Lashes lounges by the end of next year as response has been phenomenal. We will go global, I am sure, in due course.”

Weifang Ma runs the 23 strong store chain of Max Therapy which specialises in Chinese massage, acupuncture and traditional Chinese medicine. Weifang’s father Mark began the business in 2002. “It is now hard to imagine a shopping centre that doesn’t offer services similar to ours, as Westerners have now embraced the traditional Chinese skills and recognise the value we can offer our patients,” Weifang said. “We have only just started trying to franchise and have begun by speaking with some of our key staff to take up franchises. We are doing so on preferential terms to reward their loyalty and once we have worked through that process we have several company owned stores that we can offer for franchise in Melbourne. Obviously we would be keen to speak to anyone that wishes to open a store interstate now as we have the support structures in place.” Weifang’s experience is similar to Gwendoline’s in that she saw a need to raise the standards in the Chinese massage industry and saw franchising as a way of managing performance delivery to prescribed standards using the methods developed by her father. Weifang is determined to establish the Max Therapy Academy where high levels of skill can be honed through her system to benefit the patient experience at store level. Cheryl Bastow is the national franchise recruitment manager for endota spa and Cheryl shares the passion for her industry that Gwendoline and Weifang hold. Cheryl literally tours the country, and in the week following my chat with her, she was in Melbourne, Sydney and Brisbane (twice). Little wonder that this organisation is putting on new franchisees at the rate of 15 a year! Cheryl also speaks firmly about the need for raising standards and her constant efforts in that area to assist her franchisees to ever greater heights of service and performance.

Phil Blain, Principal, Franchising, Business Development Company

endota spa is further along the franchising path than the other two businesses, having started franchising in 2000 and now with 61 stores trading and 81 per cent of available territories sold. Interestingly, 50 per cent of their franchisees are multiple store owners, which is a fabulous endorsement for their system. Around 75 per cent of the endota spa franchisees are female. Their typical franchisee is a young couple who, Cheryl says, “brings a freshness and enthusiasm to our business.” So why did these organisations franchise? Weifang already had a mini chain and needed an infrastructure to support her stores. “It seemed to me that a franchise structure was the most cost effective and efficient way to help us grow,” said Weifang. Cheryl, on the other hand, is part of a support office team of over 30 people (which is a lot for a franchise business of their size) but it illustrates how the good systems are continually looking for new ways to support their franchisees and the support offices tend to grow in line with the outlet development. Cheryl believes their system franchised in direct response to demand for their services. Gwendoline puts it very simply. “I couldn’t manage the staff numbers required under a corporate structure. Furthermore, I got sick and tired of training people up who then thought (wrongly) that they then possessed the skills to set up their own salon in opposition to me. My preference now is to work with my franchisees to help them become as successful as they can be – living and sharing the dream I had from the outset.” Weifang had also faced this difficulty of having staff members becoming competitors whereas franchisees have various restrictive covenants placed on them making such a move much more difficult. I asked each of the ladies what was the

hardest part of franchising their businesses? Cheryl replied that maintaining the core ethics of the business is a constant challenge. “endota spa is a very ‘green’ organisation and will not compromise on quality. But franchising is about empowering individuals to achieve business success way beyond that which they would have been able to achieve without the support of the franchise.” Weifang has a different challenge. “Max Therapy is a quasi-medical business so OHS and the qualifications and skills of our people play a major part; and all those requirements had to be documented. Translating the knowledge to the written word to create state-of-the-art operations manuals was a huge job – and then translating Chinese material into English made it even more difficult; but I am very pleased with the result.” Gwendoline found a different area more challenging. “When I franchised I did find converting all the theory into action and the reality very daunting, but I have a policy of surrounding myself with the best advisers and good people, and so far in business that has always worked well for me. We now have a great system for our franchisees to operate.” Weifang commented that franchising is yet to be a success for Max Therapy. “But the process of developing the franchise and the fact we had to critically examine every part of our business has made us a much more efficient business,” she said. Gwendoline is, not surprisingly, more buoyant. “Franchising has surpassed all my expectations – it is a wonderful, beautiful thing!” Cheryl and Endota spa have already hit the high spots and have franchising to thank for it! Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company. Phil can be contacted direct on 0419 044862. Just Lashes lounges contact Gwendoline McCracken 0438 245 555 (investment approximately $120k) Max Therapy contact Weifang Ma 0414 405 135 (investment $300k to $800k depending upon site). endota spa contact Cheryl Bastow 0419 007 538 (investment $250k to $420k again depending upon the location).

We use

FORMOSTAR FAR INFRARED BODY WRAP

Feature

health, fitness & beauty

fe at ure

BUY A HEALTH, FITNESS OR BEAUTY FRANCHISE –

For a Healthy Bottom Line!

Appearances count. It’s a fact. And consequently the health, fitness and beauty industries are blooming and booming at an incredible rate. Health, beauty & fitness franchises are attractive businesses that are guaranteed to make you feel good!

fatties, with latest World Health Organisation data showing that 67 per cent of adults are overweight and almost a third of these are obese.

The beauty business is big business. Hair, nails, skin-care, body-care – the range of products and services available is growing and changing as fashion trends and media coverage dictate what’s hot and what’s not to an insatiable market of both women and men who want to improve their appearance.

All of this excess weight, caused by poor diet and lack of exercise, is unhealthy, not only for the individuals, but also is a heavy burden on the country’s health system. In a bid to combat Australia’s growing girth, Prime Minister Julia Gillard has suggested subsidies to the overweight for gym memberships and fitness equipment, as well as tax breaks to parents to help pay for their children’s sports club memberships. These initiatives bode well for the fitness industry and anyone wishing to enter it.

The idea of Australians as a fit and healthy lot is a fantasy. Australia is officially a nation of

So, owning a hands-on fitness franchise such as a gym or personal training business

eeping in shape, being healthy and well-groomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-confidence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of well-being and happiness can be just as rewarding, not to mention lucrative!

could improve your bottom line – in both the physical and financial sense! Alternative health therapies are also becoming increasingly popular among Australians with recent financial figures showing the sector, which includes Chinese medicine, acupuncture and other therapies to grow by around six per cent per annum over the next five years. The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms, to fitness programs, to hairdressers and a wide range of beauty services including nails, hair removal, and male grooming. Here is just a selection of the many and varied franchised businesses which are as appealing to franchisees as they are to customers.

Anytime Fitness Anytime Fitness is the number one co-ed fitness franchise in the world. With more than 1300 clubs currently open worldwide, a new club opens every day, and a new member joins every three minutes. Nearly 200 territories have been sold in Australia and there are more than 70 clubs open. With Anytime Fitness, you’re in business for yourself, not by yourself. With Australian based support, their franchise support staff has over 30 years combined fitness industry experience.

Back Care & Seating Backcare & Seating is a health-focussed franchise that supplies ergonomic seating, bedding and other products to both the individual retail and corporate commercial markets. Operating for 20 years, it is the oldest and only business of its kind in Australia and is recommended by health professionals, rehabilitation facilities and insurance companies. Backcare & Seating is currently looking to expand its unique franchise system throughout Australia and is seeking dedicated, motivated and compassionate franchisees.

BoxingFit BoxingFit is the world’s first commercial boxing for fitness and weight loss centre knocking out results that surpass all others in the fitness industry while managing people’s stress and weight loss. The first BoxingFit centre, established in 2006, doubled in size within 12 months of operation and rapidly grew to a membership of 1500. BoxingFit is the world’s leading boxing for fitness and weight loss franchise. The 30 minute high intensity interval training systems are proven to enable all of their members to lose weight, get fit and fight stress.

Blow Dry Bar Due to a huge interest from investors, Blow Dry Bar is proud to announce they are now franchising Australia wide, and there is no need to have any hairdressing experience. They do all the hard work for you. Recently featured on Channel 9’s A Current Affair program and in The Sydney Morning Herald, they offer the most thorough and ongoing training and support in the industry, low overheads which equals higher profits, contact them now to receive an information pack.

Body & Health Solutions Body & Health Solutions are specialists in fat loss, weight loss, anti-cellulite and antiageing treatments. This is a franchise to suit everyone. Starting from a low $47,900 plus GST, through to a medium style set

up approximately $120,000 plus GST plus fit out and then the full set-up from $175,000 plus GST plus fit out. Training is three days, seven and 14 days respectively. The franchise comes with a variety of equipment depending on your entry level. Suitable for all ages, full training provided, with an excellent return on your investment. You can start from home and work your way up to a larger business model. Make the best decision of your life and get involved in one of the largest industries on the planet, health, weight reduction, and cellulite.

Brazilian Beauty If you have a passion for beauty and the brains for business – then Brazilian Beauty is the franchise system for you. These days, men and women spend more on personal appearance and beauty than ever before. Brazilian Beauty offers franchisees 100 per cent support in all areas including start-up, ongoing training, back-up and business coaching, a comprehensive, easy-to-read operations manual, and all pricing, computer programs and settings are supplied by head office. Brazilian Beauty is a very profitable business model, and even when fully selfmanaged, you can accomplish your business dream.

Brazilian Butterfly Brazilian Butterfly is a progressive franchise business with a vision to become one of Australia’s most recognised successful and profitable beauty salon chains. Brazilian Butterfly was established after identifying a gap in the beauty industry that had been neglected by other salons – Brazilian waxing. What sets Brazilian Butterfly apart from their competitors is that they are specialist salons offering total body care.

Contours Contours is the leading women’s express fitness franchise in Australia with over 150 outlets Australia wide. Contours is for real Australian women. Offering a convenient, affordable, friendly

and supportive environment no matter what shape they are in. At Contours, their innovative program circuit takes just 29 minutes, including warm up and stretching, so members are in and out in no time. Worldwide success, proven performance, Contours is Australia’s most exciting new business opportunity. Benefits include: low start-up costs; extensive support and training; simple business plan; proven performance in 23 countries; and an innovative and unique approach to women’s fitness.

endota Spa endota Spa is Australia’s largest and bestknown day spa network. Think understated, modern spa interiors. endota’s point of difference is that they only use all-natural Australian treatment ingredients. An organic skincare range - and behind-the-scenes training that ensures a sublime spa visit for every guest. With over 60 iconic locations around Australia and a reputation for excellence in spa service, endota are the Australian spa industry leaders. Buy an endota Spa franchise and benefit from tried-and-tested business systems, irresistible marketing and the power of a network of likeminded, motivated franchise owners.

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia. Operating as a franchise network, Ella Baché boasts over 170 loyal and profitable salons nationally. This franchise model is unique, with no royalties and no marketing fees and with territory exclusivity. As one of the most skincare respected brand in Australia, Ella Baché is recognised as being the ‘skincare experts’ and this success is attributed to their people, knowledge and understanding of tailored skincare solutions. Ella Baché provide extensive support through in salon designs, training, business planning, marketing and sales initiatives to ensure individual salons grow. Passion and hard work are rewarded with incentive offers such as cash rewards, training and trips away.

fe at ure

Essential Beauty An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using their proven formula for the establishment and day-to-day operation of your salon, and participating in their proven marketing programs, you can expect to succeed in your business. The franchisor’s role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably. Training is not only encouraged, but essential. Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system.

Fernwood Fernwood Women’s Health Clubs was established in 1989 when Diana Williams recognised a need for women to have their own special space to work out and get expert advice from personal trainers and food coaches. Today, with a network of over 75 clubs Australia-wide, Fernwood is the largest organisation of its kind with over 68,000 members and hundreds of staff dedicated to its purpose of empowering women to shine. At the heart of Fernwood’s success is its commitment to members and to helping them achieve their fitness and wellness goals.

Hairhouse Warehouse The Hairhouse Warehouse (HHWH) concept was first developed in 1992 at Knox City Shopping Centre. Over the past 19 years HHWH has grown to over 130 stores Australia wide and has been listed for the last 5 years in BRW as the fastest growing hair and beauty franchise in Australia. The combination of the largest range of hair and beauty products along with professional salons and beauty services has proven highly successful. HHWH is embarking on an aggressive expansion plan to continue to be the market leader in supplying professional products and quality

services at competitive prices. HHWH plans to grow its chain to 200 stores within the next five years.

Jetts Fitness Jetts Fitness is Australia’s fastest growing fitness chain, with more than 85 locations across Australia and a new club currently opening every week. The wholly Australian owned group is on track to become the largest fitness chain in Australia by early 2011. Jetts Fitness pioneered the 24/7 gym concept in Australia and offers unparalleled flexibility allowing members to work out with contract free memberships and 24/7 smart card access to all their clubs. Jetts Fitness offers franchisees strong returns, with existing clubs experiencing ROI of up to 80 per cent per annum due to low set up costs and quick break evens, with the majority of clubs running at capacity within 12 months. The business model has been so successful, Jetts Fitness has expanded internationally with clubs currently operating in New Zealand and plans underway for expansion into Europe and Asia in 2011.

Just Lashes Just Lashes is rapidly becoming one of Australia’s fastest growing beauty franchises. Just Lashes are the absolute leaders in their industry, offering new and exciting beauty trends including lash extensions, teeth whitening, and non-invasive face and body toning services. A Just Lashes franchise offers a business opportunity, as an owner operator, a truly wonderful lifestyle. The business is designed for flexibility, you can run it on your own or employ others. Just Lashes will train you in every aspect of the business and part of your upfront cost includes a launch and on-site support during your first week in your new Just Lashes lounge.

Man What A Fuss Man What A Fuss, the Melbourne-based salon and spa that has been helping men to look good and feel great for over a decade has recently launched nationally as a franchise system. Men now have their own exclusive

salon and spa catering specifically for every area of the ever growing body and soul male market. So why Fuss? Man What A Fuss have a unique market position and experienced franchise systems . Man What a Fuss put people before profit, because they ‘give a fuss!’ There are currently a small number of limited territories available.

Max Therapy Max Therapy specialises in traditional Chinese acupressure massage, acupuncture and traditional medicine. Uniquely created by Mark Ma during his 35 years clinic practice, Max Therapy massage techniques are manually manipulating soft tissue (such as muscles, tendons and ligaments) and working directly on the affected area so people get better quickly. Max Therapy currently has 23 stores in and around Melbourne and has just started to franchise. The establishment of the Max Therapy Academy will ensure new franchisees and staff are thoroughly trained in all the required skills.

Muscle Beach Muscle Beach have been supplying Australians with the world’s best body supplements since 1993. Offering a huge variety of quality products, assisting with individual training programs and providing expertise on supplementation strategies, Muscle Beach are now franchising. A Muscle Beach franchise offers a business with enormous growth potential in a retail environment.

Nails Now Here it is, at last, a nail franchise available now in your area. The beauty industry is booming - so if you are looking to take control of your own team of professionals and have a flexible lifestyle business - here is your opportunity to be part of the next big thing in the beauty industry –nails. Let your creative side shine in an industry that is no longer a luxury but an everyday part of the busy women’s lifestyle. Enjoy a great social life at work in a look good, feel good industry. To have your dream of owning your own business, with the comfort support and

knowledge of a winning franchise formula, come true look no further than Nails Now.

Napleon Perdis Napoleon Perdis is a 100 per cent Australian owned and operated makeup cosmetics company and franchise system. The company is recognised as Australia’s #1 makeup retailer with over 15 years’ experience in makeup retailing and more than 675 stockists including 35 prestige David Jones Department Store counters and 60 successfully operated concept stores. Napoleon Perdis is a clean, creative, fun and enjoyable business helping women bring out the celebrity within. Napoleon Perdis is now seeking passionate people who are looking at driving a franchise business to success.

Pole Divas Pole Divas successful franchise model is available across Australia, New Zealand and the world! Following the enormous success of the first Pole Divas studio in Melbourne’s Prahran, Pole Divas now operates successful franchises in Richmond, Moonee Ponds and Mornington. Pole Divas are proud of their business model and it’s now a great time to become part of the Pole Divas’ franchise team! Pole Divas are looking for franchisees who have a passion for pole dancing, prior dance/fitness history plus sales, people and leadership skills.

Price Attack Price Attack, Australia’s authority in hair for almost 25 years, has recently launched the Salon Confidential range of truly professional hair care at a truly affordable price. Mixed with the finest ingredients and proudly Australian made, the Salon Confidential range includes shampoos, conditioners and hair styling variants with prices from just $9.95 each. Price Attack is a one-stop shop providing a full service Matrix salon and the biggest range of professional hair care products. As a Price Attack franchisee you will reap the rewards of strong brand recognition, extensive business support, including extensive national advertising campaigns, a well-established member loyalty program and comprehensive initial and ongoing training.

Snap Fitness The concept behind Snap Fitness, the world’s fastest-growing fitness franchise, is a simple one: compact, 24/7 gyms with state-of-the-art equipment, minimal staffing and no fuss. With a business model based on low overheads and high return, the brand made its Australian debut at last year. It offers a proven formula to entrepreneurs looking for a slice of the $21-billion fitness industry. Initial investment starts at $350,000 with the potential to begin recouping start-up costs in a matter of weeks. New club owners also

benefit from a national marketing and PR campaign and a dedicated franchise support manager to assist with sales, marketing, club operations and HR once the club is operational. Intensive training is also provided via the four day ‘Snap University’ induction program.

Step into Life Group outdoor personal training has taken off in Australia, and Step into Life is at the cutting edge of this unique business opportunity. Over the past decade Step into Life has developed a proven business model and created thousands of loyal customers in the process. Their simple and effective system, combined with the support of our national website, business education program and franchise owner knowledge network, allows franchisees the opportunity to enjoy the benefits of owning their own fitness business while achieving satisfying and rewarding work-life balance and the benefits of healthy profits.

Workout World Australia’s largest fitness equipment retailer Workout World has renewed its high profile status as the official fitness equipment supplier for the 2011 series of The Biggest Loser. Workout World has been the official fitness equipment supplier to the popular show for the past five years. Biggest Loser contestants will be keeping fit using quality equipment from renowned brands supplied by Workout World including Cardio Gym, LeMond spin bikes, Precor Adaptive Motion Trainer, treadmills, gyms and strength equipment. Workout World marketing manager Mark Garrahy says the company is proud to assist Loser contestants in their fitness and weight loss journeys. Workout World is seeking franchisees for regional Australia to support the company’s national expansion strategy.

Vision Personal Training The exclusive Vision Franchise system was recently recognized as the best in the industry at the 2010 Australian Health and Fitness Industry Awards with Vision’s Caringbah Studio picking up the coveted award of Personal Training Business of the year, a reflection of the strength of the Vision systems and testament to the success of their business model. Vision Personal Training was founded by Andrew Simmons, one of the most passionate professionals in the fitness industry. Andrew has passed on his passion through the network developing the franchise business with equally committed and dynamic individuals. Over the past 11 years, Vision’s franchise network has grown to 46 studios across NSW, VIC and QLD with plans for a further 5-10 studios opening in 2011.

AUSTRALIAâ&#x20AC;&#x2122;S 1ST MENâ&#x20AC;&#x2122;S SALON & SPA is now franchising the â&#x20AC;&#x153;FUSS WAYâ&#x20AC;? TERRITORIES AVAILABLE Melbourne 16 locations Brisbane 6 Locations Sydney 11 Locations Perth 3 CBD Adelaide 2 CBD Tasmania 1 CBD

SO WHAT IS THE â&#x20AC;&#x153;FUSS WAYâ&#x20AC;?? t %":4 " 8&&, t 4JNQMJTUJD CBDL PGmDF 104 NBOBHFNFOU TZTUFN t 5SBJOJOH NBOVBMT UIBU NBLF TFOTF t 6Q NBSLFU XPSL FOWJSPONFOU

t " 1-"$& 0' #64*/&44 5)"5 )"4 i808w '"$503 t 'SBODIJTF TZTUFN UIBU DSFBUFT CVTJOFTT t -PDBM BSFB NBSLFUJOH QMBO UIBU CVJMET UIF CVTJOFTT

t " '3"/$)*4& 4611035 5&". â&#x20AC;&#x153;THAT REALLY GIVE A FUSSâ&#x20AC;? t *OWPMWFNFOU JO NBKPS FWFOUT

THIS NEWLY DEVELOPED FRANCHISING OPPORTUNITY IS SEEKING INTEREST NOW! For all Media/Advertising/Franchise enquiries please contact Kate Allen, Franchise Manager â&#x20AC;&#x153;Man, What a Fussâ&#x20AC;? 17 McKillop Street Melbourne 3000, p: 07 5520 4166 m: 0417 007 560 e: franchisemarketing@manwhatafuss.com

NO.1 JOIN AUSTRALIAâ&#x20AC;&#x2122;S

E S I H C N A R F Y T U HAIR & BEA

E US, DONâ&#x20AC;&#x2122;T JUST BELIEV R PEOPLE SAY: HEREâ&#x20AC;&#x2122;S WHAT OTHEISING AWARDS

BE PART OF TOHRISY SUCCESS ST

E IN FRANCH 2010 FCA EXCELLENC rd Finalists Awa Franchisor of the Year AWARDS E IN FRANCHISING 2010 FCA EXCELLENCrd Finalists Awa Marketing Excellence AWARDS E IN FRANCHISING 2010 FCA EXCELLENCchisee of the Year Winner Tony Zoobi NSW/ACT Multi Unit Fran DS E BUSINESS AWAR 2010 BRW PRIVAT Practices Finalists ity Excellence in Commun Campaign - Positive Body Image ARD MUNITY SERVICE AW 2010 ROTARY COM NER WIN promotion - 2ND PLACE Disorder Foundation via Sponsorship of Eating of Positive Body Image

a vision, a was founded in 1992 with Hairhouse Warehouse hair care, a background in premium al sion fes pro il. The Hairhouse passion for d understanding of reta salon services and a soli erpinned by expert teams trained in und Warehouse success is rations. Over 130 stores across ope marketing, training & Australia and growing. ut our franchisees. we are passionate abo At Hairhouse Warehouse ple. Our support peo ir the and ses ines We care about their bus r business and take control of your w you team will help you gro financial destiny. GROWING BRAND SE IS !USTRALIA S FASTEST s (AIRHOUSE 7AREHOU in haircare and beauty. A QUALIlED HAIRDRESSER s 9OU DON T NEED TO BE lT FROM MULTIPLE REVENUE PRO ISE AXIM s 9OU WILL M n, waxing, piercing, salo r hai il, reta ng udi streams incl tanning and nails. DEPENDING WEEN s )NITIAL INVESTMENT BET your store. of size and tion as loca on variable costs such ERIENCE REQUIRED s .O HAIRDRESSING EXP

533 MES PHONE: 0407 PLEASE CONTACT JA .COM.AU ES IRI QU EN ISE CH AREHOUSE FOR FRAN ISING@HAIRHOUSEW OR EMAIL: FRANCH

177

2004 - 2009 BRW test Growing Franchises Listed in Australiaâ&#x20AC;&#x2122;s Fas AWARD ISEE OF THE YEAR 2008 FCA FRANCH bi Zoo Tony ner Win T /AC NSW BUSINESS AWARDS 2007 AUSTRALIAN ing Excellence Category) National Winner (Market S ATERHOUSE COOPER 2007 FCA PRICEW em of the Year Award Emerging Franchise SystFinalist) â&#x20AC;&#x201C; VIC Winner (National S ATERHOUSE COOPERlist (Retail Category) 2007 FCA PRICEW Award â&#x20AC;&#x201C; National Fina Franchisor of the Year S ATERHOUSE COOPER 2007 FCA PRICEW Year Award â&#x20AC;&#x201C; National Nominee Media Campaign of the S ATERHOUSE COOPER Emad Nayef ner 2005 FCA PRICEW Award â&#x20AC;&#x201C; National Win r Yea the of ee chis Fran

W I 10503 FRANCHISING AD_ 185x135 FIN.indd 1

14/12/10 11:06:22 AM

CHECK OUT THE BEAUTIFUL FIGURES COMING OUT OF OUR NEW FRANCHISE.

230 clients in the first 6 days. Up to 30 clients had to be turned away each day. 90% booked out until the end of month. Over $15,000 turnover (at normal prices) in the first 6 days. 60% of clients rebooking.

When you put a proven business model into a great location the results can be stunning. If youâ&#x20AC;&#x2122;re interested in a franchise check out our website www.brazilianbeauty.com.au.

FOCUS: S TEP IN TO LIFE

STEP INTO A HEALTHIER WORK-LIFE balance!

Step into Life, the largest group outdoor personal training franchise in Australia, is offering a profitable business opportunity for people wanting to have the work-life balance in a high growth industry.

stablished in 1995, Step into Life is growing with 140 franchises nationally and was recently listed in BRW magazine’s top 30 for both turnover and growth in the last 12 months. Being the largest group outdoor personal training service in Australia, Larry and Mark Cohen, the directors and founders of Step into Life, explain their inspiration when they decided to start this business. “We saw a bright opportunity in this area. Public interest in fitness services continues to grow,” said Larry. Mark and Larry’s prediction was proven right. Recent reports from the Australian Bureau of Statistics found that sport and physical recreation clubs had the highest total income (1,884.1m) in the sports industry.

“This industry is very promising with more and more people in Australia spending their time and money to keep themselves fitter and healthier.” says Larry.

life, because you only need to work for an average of 30-35 hours per week. You can definitely have the work-life balance with Step into Life,” says Larry.

“In the last 12 months we have seen a nine per cent increase in membership sign-ups over the phone, and our franchisees have seen consistent growth in their business overall,” says Larry.

“Not only does it offer greater flexibility it also offers greater financial rewards with lesser working hours if being compared with other fitness franchises, and the bonus of easy systems to follow.”

Be your own boss

Essentially the role of the franchisee is broken down in three main areas, of which franchisees are provided with ongoing training and manuals to assist them achieve their business goals:

“We started franchising in 2000 after generating great response from people wanting to join our growing systemised fitness business and wanting to set up their own fitness franchise with low ingoing investment. “By being a Step into Life franchisee, you can be your own boss and still enjoy your

• sessions – delivered to clients • administration • promotion. We do it outdoors Describing the services each franchise offers, Larry explains: “We’re experts at handling large groups of people in an outdoor environment. We have flexible sessions individuals and corporate groups can choose: before work (6 a.m. session), mid mornings (for mums who’ve dropped kids off at school), evenings, weekends, or at lunch times.” “We offer group outdoor personal training including the following programs: cardio, toning (using dumbbells, rubberised resistance bands and fit balls), kick boxing, power flex and boot camp.” Step into Life offers a unique business

opportunity, targeting the niche market of people who want to exercise in a friendly, non-intimidating and very supportive way. “We have seen so many people who want to do personal training, but feel intimidated to join a fitness club,” Larry says. “Some people may claim that the ideal personal training is one-on-one training. However, we believe group training will provide more benefits. If you are in a grouptraining environment, you will get more support and motivation from like-minded people. “The group dynamics is very motivating and you can get a better result with less effort. The training is also more fun and less pressure.” From the franchisee’s point of view, Larry also explains why they choose to specialise in group outdoor personal training. “With one-on-one training it is labour intensive whereas with group training the trainer does not have to work as hard due to the group support dynamics. In the Step into Life model the trainer has less contact hours for a greater financial reward. With outdoor programs, we can also earn more without worrying about space maintenance of a gym and still achieve amazing results for our clients.”

All-in-one franchise package Franchise investments range from $39,995 - $42,000 (GST inclusive). Unlike any other franchise, the price includes everything that the franchisee needs with no hidden extras. “When you join Step into Life, we provide everything during the initial training. All you need to have is your motivation to be a great

and inspiring personal trainer. We provide everything else, including your flights for eight days of residential training with leading experts, car signage, advertising launch, manuals, flow charts, ongoing support and all the equipment, even pens!” says Larry. The goal is to help every Step into Life franchisee reach a minimum income level of $800 per week within three months of setting up the business and this income is expected to increase up to $18,000 per month. “Our goal as a company is provide an environment where we support our franchisees, to achieve success in their business and in turn for our clients to achieve the results they want through our program and have fun doing it. This is why our company has one of the longest customer duration terms in the industry” says Larry.

The ideal Step into Life franchisee “You don’t need to be a qualified personal trainer, we will help you to obtain a Personal Trainer’s qualification. What you need to have is an outgoing personality and great communication skills so you are able to motivate your clients”, says Larry. “More people are showing their interest to become a professional trainer. We have franchisees who came from IT or hospitality industries who’ve wanted to change their lifestyle and to get a work-life balance. We can help you in achieve that goal. Not only will you get a great business opportunity, you will also bring to your own life a better balance,” he explains. Here is what some of the franchisees have to say about their experience with Step into Life: “At this point in my life I cannot imagine doing

anything else but Step into Life. After two and a half years I still find that I am growing and learning and have not yet even hit a moment where I am bored or don’t want to get up in the morning.” - Donna, Step into Life Cheltenham, Victoria. “After three months of running my business I had 73 clients and I turned over $8898 in my third month. I have achieved my goal of 100 clients with a turnover of $12,000 in my sixth month.” Marie, Step into Life Mackay, Queensland. “When I attended a Step into Life franchise system presentation, it felt like the solution just fell into my lap! I wanted an outdoor lifestyle, I wanted to help people to achieve a healthier life and I wanted to earn decent money doing it. I have renewed my franchise agreement twice and have been a franchisee for 5 years,” - Linda, Step into Life Rose Bay & State, NSW. With Step into Life, you will get an opportunity to own your own fitness franchise with a proven long-term track record that combines working the way you want to with the opportunity to enjoy the best of being outdoors. So, if you are really passionate about helping people achieve their health and fitness goals, want to earn really good money by working smarter then group personal training could be for you. For further information on franchise opportunities, call 1300 134 136. For New Zealand enquiries please call Larry Cohen on 00 613 9555 0024, email larry@stepintolife.com.au or visit: www.stepintolife.com

PROFILE: NAPOLEON PERDIS

Get Swept Away with a Napoleon Perdis franchise N

apoleon Perdis Cosmetics is growing its world-leading cosmetic empire in Australia and aims to add an additional 60 concept stores over the next three years to its existing 69 successful stores. The famous brand’s franchise launch, in April last year, is part of a new business growth plan and comes as the company celebrates 15 years in business. Emanuel Perdis, Managing Director and coowner of Napoleon Perdis Cosmetis said he is seeking entrepreneurial Australians whose personal qualities align with the Napoleon Perdis brand and core values to become franchisees. “Franchisees will benefit from the global marketing, cutting edge campaigns, extensive training and comprehensive business support network. They will be kept up to date with worldwide trends straight from the runway and be assisted with quality sales techniques. Each store will be independently run, while being unified under the one brand umbrella. Customers will see no change to our brand and the high level of customer service and expertise which we at Napoleon Perdis are renowned for.” Emanuel said this is a great opportunity for franchisees to grow the NPC brand. “This is the next page in the story for us and I am very proud to be the premier cosmetic franchisor in Australia. The franchising industry in Australia is seeing continued strength and growth post GFC. By initiating this new franchising model we forecast doubling the number of Napoleon stores and extend our geographical reach across Australia. This is a great opportunity for loyal customers to grow with us while helping

to drive the quality expertise, service, knowledge and iconic products Australia knows and loves.”

the system. The franchisor has already taken most of the risk. That’s what you’re really paying for.

About Napoleon Perdis Cosmetics

Financial Comfort under the ‘lipstick index.’

Napoleon Perdis Cosmetics is Australia’s leading makeup and cosmetics Company. NPC currently has counters in David Jones nationally, 58 stand-alone concept stores and over 4,500 point-of-sale locations in Australia and New Zealand. In the United States, the brand has three Napoleon Perdis concept stores, including the vibrant flagship on Hollywood Boulevard, and is represented at over 300 Ultra stores across the country, as well as at select independent retailers Napoleon Perdis Cosmetics is a proud member of the Franchise Council of Australia (FCA). The peak regulatory industry body for the franchise sector, and serves as a representative of franchisees, franchisors and service providers involved in franchising in Australia.

With a Napoleon Perdis franchise: You are buying a successful proven formula. It’s all about systems. When you buy into a proven franchise concept, you avoid many of the major hurdles new start-ups face because the franchisor has already worked out the kinks and laid a solid foundation for you to springboard from. The chance of success is much higher. Bottom line: A franchise is more likely to succeed than an independent start-up, and the security of investing in a proven concept is worth its weight in gold. With a franchise, the chances of success are dramatically increased because you have the support of

Colour cosmetics are universally renowned as affordable indulgences women treat themselves with, that resist downturn market forces quite resiliently. Cosmetics are not recession-proof like groceries, but recession resistant - like great water resistant mascara; your sales won’t smudge off so easily in a recession.

Training and development NPC’s franchisee induction program is a balance of business management skills relevant to managing a successful Napoleon Perdis franchise and practical hands-on makeup training in best practice stores. From day one, new franchisees are intimately coached to ensure they have the necessary knowledge and best tools to succeed as a long term franchisee with Napoleon Perdis.

Napoleon Perdis support Tap into the passion and expertise of experienced professionals and enjoy caring guidance from our entire Support Centre including Marketing, Operations, Franchising, IT and Finance departments. Napoleon Perdis has sourced bank accreditation with St George & Westpac, subject to individual application and approval. For enquiries please contact us: Email: franchise@napoleonperdis.com or phone AUSTRALIA 1300 MAKEUP.

FRANCHISE COUNCIL OF AUSTRALIA

PROPOSED STATE LAWS BAD FOR SMALL BUSINESS F

ranchising in Australia currently enjoys one of the most comprehensive regulatory environments in the world.

A national set of rules – the Franchising Code of Conduct – has been in place since 1998 and sets out to assist the ongoing relationship between franchisees and franchisors, providing boundaries and direction to ensure the sector remains sustainable and healthy. The rules provide protection for new business owners, not available in the non-franchising market and mandate low cost dispute resolution, should any problems arise. That is one set of rules, for every franchise operating in Australia. It is efficient, robust and – most importantly – has minimal affect on franchisees and franchisors that operate sound businesses and wish to grow without the burden of additional Government redtape. Ongoing growth, a sector that is outperforming the economy, $128 billion in sales last year and increasing franchise profitability – as reported by PwC in its September 2010 report - suggests things are on the right track.

most definitely have a detrimental effect on franchisees - both new to the sector and existing. This is ironic given the stated motivations of this Bill are to seek to improve the lot of franchisees. Franchise business financiers do not support this bill. They see it as destabilising and potentially damaging for the sector. It is likely, therefore, they will reassess and perhaps re-price risk. This means it will be harder for franchisees to get funding and – indeed, if they get financing - they may have to pay a higher price. The outcome of this is that franchisees will also find it more difficult to find a buyer when they seek to sell their business, and when they do, the sale price is likely to be lower. This is the last thing WA or the nation needs in the wake of the GFC when small business investment is so critical for economic recovery. WA franchising executives including franchisors, franchisees and suppliers to the sector, have raised the alarm in direct submissions to key Government and Opposition MPs.

However, that track might make an abrupt u-turn in the form of a proposed new franchising law (A Private Members’ Bill raised by Liberal Backbencher Peter Abetz) that is seeking to change the laws and create a new specific set of rules for franchising in WA. The changes are significant – including destroying the right to freedom of contract, acting retrospectively (throwing doubt over 70,000 existing contracts), introduction of ‘good faith’ behaviour (seemingly a good idea, but the potential for legal costs and blurred definitions out-weighs the positives in a sector where the TPA already accounts for this) plus many more.

Major WA franchisor QSR, owner of such well known brands as Red Rooster, Oporto, Chicken Treat and CHOOKS fresh & tasty, has even threatened to move their Perth HQ east if the new Bill is passed. A 100 year stalwart of WA business, Snap (formerly Snap Printing) said the same. Others said their investment plans would go on hold.

Not such a big deal? That’s what some have been saying – but if you read this Bill closely and understand its likely consequences, you see that it is poorly conceived and it will

The Franchise Council of Australia – as the peak body for the Australian franchise community – has been vigorous in our objection to this Bill. A recent petition we

All this negativity towards the Bill may cause you to wonder – why would someone try to initiate a change that has such obvious negative consequences? Well, there may be a short-term benefit for one or two influential WA businesses; but for the rest of the country there is no upside.

Steve Wright, Executive Director, FCA

conducted of our members (franchisors, franchisees and suppliers to the sector) was unanimous in its rejection of the Bill, and we have worked tirelessly to educate Government, MPs and stakeholders about the facts of this Bill and its implications. This directly follows on from our hundreds of petitions to the South Australian Government against another private members bill raised there by another backbencher, Tony Piccolo. Mr. Piccolo’s bill was raised in 2009. The Government did not adopt it, but has said it will be introducing some kind of changes in 2011. Again franchisors, franchisees and suppliers signed the petition against this move. To my knowledge, there is not a single franchise system in SA which wants State-based legislation and not one which supported Mr. Piccolo’s Bill. Franchising is a great career path for the right person and we want to ensure that the playing field is a healthy one, conducive to growth. We genuinely believe introducing state-based franchising rules will be bad for everyone in the sector and we will do our utmost to ensure this does not occur. After numerous inquiries, studies and submissions, new measures were introduced by the Federal Government to bolster franchise confidence in the Franchising Code on 1 July 2010. And new powers for the franchising and small business policing authority, the ACCC, will be implemented on 1 January 2011. The Federal Minister for Small Business, Senator Nick Sherry, recently said it was appropriate to allow these measures a couple of years to bed down before taking any new steps. Senator Sherry urged the proponents of change in WA and SA to reconsider their approach. We think he was right. Contact the FCA on 1300 669 030 or visit www.franchise.org.au.

Message from the Chairman

George Yammouni, Chairman, FCA

of the Franchise Council of Australia A t the end of 2010 the Australian franchise community came together for our main event – the 2010 National Franchise Convention (NFC10) held on the Gold Coast. Over 500 delegates from around Australia enjoyed three days of franchise learning, networking and inspiration. As always, there was a strong franchisee element which included various sessions on local area marketing, social media, managing a business using financial KPIs and an award winning franchisee panel discussion. As well, we heard from some of the leaders in the business community including mining magnate Clive Palmer, futurist Craig Rispin and Google Australia’s head of retail and consumer goods, Ross McDonald. As an added benefit to franchisees who attended, there was an official franchise breakfast which gave guests the opportunity to share experiences, successes and challenges with their peers. The beauty of the franchise community is that everyone shares franchising in common – so people from a pizza shop can talk ‘franchising’ with a mortgage broker and still get something out of it for their business. It was with this in mind that the NFC10 Franchisee breakfast was held - and the topic for discussion? The number one fundamental for all business success – customer service. MC for the conference and guest speaker at the Breakfast was Julie Cross, motivational speaker and all round ‘live wire’. Julie emphasised the importance of being unique and genuine with customers, and to make a ‘connection’ with them. Connecting

with the customer using your enthusiasm, manners, knowledge or friendliness – whatever your ‘unique self’ excels in – is vital if they are to be repeat customers.

But being unique requires courage and confidence in yourself. It takes courage and confidence to stand out from the crowd – but by using your personality, passion and enthusiasm in your customer service, you will project more positively to your customers. At the conclusion on NFC10 the national winners of the 2010 Excellence in Franchising Awards were announced at a gala dinner event. I offer my congratulations to all the winners of the Awards, in particular, the franchisee winners:

• •

Michael Caddy, Mr Rental South West (Franchisee of the Year > 2 staff) Bruce Campbell, Action Coach (Franchisee of the Year < 2 staff)

• Tony Zoobi, Hairhouse Warehouse (MultiUnit Franchisee of the Year)

• Greg Campbell, Mortgage Choice Unley (Franchisee Community Service Award)

The 2011 Awards are already open (for regional categories) and have been extended so that regional category entrants will have more time to enter – that means franchisees! So jump on the FCA website now – www.franchise.org.au - to read up on the categories on offer and start your journey to franchising success!

These Expos are the best way to learn about franchise systems, listen to industry experts at the franchise ‘Boot Camp’, and really get a taste of what is on offer. The dates for the 2011 Franchising & Business Opportunity Expos are as follows - NSW 1-3 April, WA 21-22 May, VIC 19-21 August, QLD 10-11 September.

Network events around Australia in 2011 Another great way to learn about franchising is to attend one of the 100 plus network events that are held around Australia each year. Breakfast seminars, round tables, franchising courses, and conferences are all on the FCA’s calendar of events so make sure that you check them out on our web site www.franchise.org.au. There’s an event near you and the one thing that I can guarantee you is that the franchise community will always make you feel most welcome there.

2011... In 2010 the franchise sector out-performed the Australian economy proving its resilience and the strength of franchising as a business concept. 2011 promises to be another great year and I am excited to meet many of the new entrants to the sector as well as watching current franchise systems go from strength to strength.

Franchise Expo dates for 2011 For those of you who have not yet made the leap into the franchising pool – the national road show of franchising Expos will be travelling around Australia again this year.

George Yammouni FCA Chairman & CEO of BathroomWerx

Capital required $200K Number of outlets - 6+ Opportunities available - nationally

Capital required - $100K Number of outlets - 40+ Opportunities exist - nationally

Capital required $250 - 350K Number of outlets - 50+ Opportunities available - nationally

Capital required $400-600K Number of outlets - 80+ Opportunities available - National/NZ

Capital Required $300 - 400K Number of outlets - 21+ Opportunities available - nationally

Capital required $450 - 650K Number of outlets - 230+ Opportunities available - nationally

Capital required $350 - 500K Number of outlets - 23+ Opportunities available - nationally

Capital required $600K-$1m Number of outlets - 19 Opportunities available - nationally

Capital required $250k to $300k Number of outlets - 16 Opportunities available - nationally

Capital required $175-195K+ Number of outlets - 8 Opportunities available - nationally

Capital required $220 - 250K Number of outlets - 200+ Opportunities available - nationally

Capital required $250 - 320K Number of outlets - 80+ Opportunities available - national & international

Capital required $295 - 310K Number of outlets - 37+ Opportunities available - SA & VIC

Capital Required $350 - 450K Number of outlets - 2 Opportunities - nationally

Capital required $250 - $350K For New concept stores! Number of outlets - 11 + 8 Internationally Opportunities available - Australia Wide

CONNECTING PEOPLE TO OPPORTUNITIES WWW.FRANCHISESELECTION.COM.AU CHOOSE FROM AUSTRALIAS BEST SELECTION PHONE 1300 FRANCHISE (1300 372 624)

PROFILE: SET SOLU TIONS

2011 - THE YEAR

TO TRAIN YOUR TEAMS

n addition to the benefits of having well trained and motivated staff, employers hiring a new worker could also be eligible for financial incentives. The employer could be eligible to receive funding for up to $4000 per employee. The team at SET Solutions can assist to investigate whether you qualify for the funding, whilst supporting the growth of your team. Industry experts, SET Solutions has been providing accredited training to 1000s of companies across numerous industries for more than a decade. As a registered training organisation, SET Solutions delivers training programs designed specifically for your business in many industries, including business, frontline management, retail, hospitality, transport & logistics, asset maintenance, manufacturing, food & meat processing, training and assessment, aged care and health support services. By partnering with SET Solutions, you receive:

• expertise in both training and recruitment packages to meet individual business needs

• a large scope of courses available across

integrity and branding of the business.

• the ability to deliver training nationally • tailored training programs that are

“Consistency is the key in franchising. So it makes sense that as a franchisor, you utilise one RTO to maximise the funding benefits, as well as delivering benefits to the franchisees and the staff.”

diverse industry groups

practical and relevant to the needs of your employees and your business

• flexible training options to fit in with the work schedule of your business

• the ability to provide customised training material to represent your company branding

• dedicated Client Service Managers who provide ongoing support

• qualified and motivated trainers to deliver successful learning outcomes.

SET Solutions Director Gavan Wills said it was important that franchisors ensured that they continually developed learning and development programs for their team members. “Employees play an integral role in the success and growth of a business, so it makes sense to invest in their future development,” Gavan said. “Training is a key driver of business in motivating and retaining staff and promotes job satisfaction, improved performance and increased productivity. “Training offers many benefits to their businesses and our focus is delivering outcomes relevant to your business and staffing needs,” Gavan said.

Funding With funding initiatives available from the State and Federal Government, providing accredited training and qualifications to employees is an attractive incentive for franchise businesses. SET Solutions will undertake eligibility assessment of all your employees to identify and maximise funding opportunities available through the government.

SET Solutions Directors, Glenn Carter and Gavan Wills.

Gavan said that as a franchisor, it was important to ensure that training was delivered highlighting the core values,

Getting to know your business “Our initial priority is to gain a thorough understanding of your organisation including the broad and targeted objectives that you would like to achieve through the training program,” Gavan said. SET Solutions will work with you to achieve the following outcomes:

• understand your business • conducting a skills audit of employees –

analysing the roles within the business and defining the skills and knowledge to undertake each role

• training needs analysis – each employee

completes this survey as part of a self assessment process. It is collated, verified and a document prepared for analysis

• training plan outline – training courses

discussed that best align with your business aims and objectives

• deliver strategy. What is available now? Gavin said that SET Solutions’ Prevocational Training had achieved outstanding levels since May, with more than 600 people going through the training. “At the moment, we have 100 people available who have gone through and are currently going through pre-vocational training,” Gavan said. “Franchisors and franchisees are more than welcome to make contact with us and have a look at these people at no cost to them,” Gavin said. For further information contact Glenn Carter, Director, SET Solutions on 1300 100 429 or email gcarter@setsolutions.com.au.

profile: pack & send

Pack & Send

fostering multi-unit franchisees Becoming a multiple-unit franchisee can both challenge and enhance a franchisee’s skills, whilst also increasing their rewards from the franchise business. Pack & Send International is supporting the growing trend in Australia, with 25 per cent of its retail network under multi-store ownership.

here are a number of key qualities Pack & Send International believes franchise owners must possess in order to become a successful multi-unit franchisee. These include: - Strong leadership qualities and listening skills - A well-trained and reliable team behind them - Effective talent recruitment and development - Confidence in delegating - Established success with a single unit franchise - Commitment to regularly visit and be involved with each of their outlets One Pack & Send franchise outlet that has demonstrated these skills to great success is Pack & Send Marion, South Australia.

Ambition and customer service In March 2009, Edwin van der Graaf and

Alison Brown opened their first Pack & Send retail store in Marion, South Australia. By October of the same year, the pair achieved a Rising Star Award at the Pack & Send National Conference. The award was presented in recognition of the standard of excellence that Edwin and Alison had established in their business over the short eight months. The couple’s latest endeavour has been to open a second retail store in June 2010 in Lonsdale, also in South Australia. Edwin and Alison attribute much of their success to good customer service and their previous experience in retail and marketing, which has enabled them to establish key relationships with small to large businesses. They think about their customers’ point of view and tailor solutions for them specifically. Having had a clear goal and ambition to become multi-unit operators from the outset was extremely valuable, and in the case of Edwin and Alison, was paramount in ensuring they were successful. “We entered the Pack

& Send franchise system with a view to be multi-site owners. Our five year business plan states that we will operate a minimum of three stores, but we would love to operate at least eight stores by 2020,” said Edwin.

Preparation and management The step towards going from one to two retail stores involves advanced preparation and good management skills. “We recruited two employees in early 2010, with the original view of opening in May. Both those employees have now completed their three month training program and are able to work autonomously, having done so in our Marion store whilst Alison and I have been working on the plans and procedures for running multiple sites,” Edwin explained.

First-hand advice Edwin and Alison believe the key to successfully transitioning to a multi-unit franchise owner involves having the basics ready. “Make sure you have all your procedures in place, including a detailed succession plan. Ensure you recruit talented people and spend lots of time thoroughly training them. Finally, be sure to look after your employees. Pay them well and offer additional benefits,” said Edwin.

Where to next? As you look into franchise options for 2011, ensure you think about your long-term business goals. Is acquiring more outlets within your chosen franchise network how you envisage growing your business? If so, Pack & Send International and its support and experience with developing franchisees from single-unit to multi-unit operators, may just be the right franchise option for you. v To find out more, visit www.packsend.com.au or call (02) 9822 5622.

LEGAL ADVICE

AUSTRALIAN FRANCHISING

Rod Young, Executive Director, DC Strategy

SETS GLOBAL BENCHMARK A

s Executive Director of DC Strategy and board member of several domestic and global franchise networks, I would like to comment on the performance of the Australian franchise sector in the light of the 2010 DC Strategy Franchisor CEO survey. One of the difficulties of commentary on any topic is that it is often just opinion based on an individual perspective. In conducting the CEO survey, we looked to create a fact based view of how Australian franchisors had performed during a very trying time for many franchised and non-franchised businesses.

So how did Australian franchising fare in 2010? What the survey highlighted is that nearly half of Australiaâ&#x20AC;&#x2122;s leading franchise businesses outperformed the broader economy over the last 12 months, growing by more than eight per cent, more than double the recorded three per cent national GDP growth, and generating a minimum 15 per cent profit on sales. However, these excellent outcomes mask a long tail of the 1000 plus franchise systems that have franchisees in businesses in which their profits have not kept up with inflation. In my view there is a divergence of fortune occurring in the franchise community. The top 15 per cent of franchisors operate good, profitable businesses and their franchisees in the main are also profitable, achieving a satisfactory return on investment (ROI), paying their royalties and advertising contributions and building a valuable asset for the future, thus ensuring the health of the group as a whole. The vast majority of

Australian franchisors going global are also from this group. The balance of franchise systems tend to be smaller, less profitable networks that need to better understand the profit opportunities within their various categories and seek to increase franchisee ROI. I see opportunity to merge competing groups or have larger networks acquire smaller groups to drive economies of scale and expertise in financial and operational management, franchise recruitment, marketing and product procurement. The key findings from the survey showed:

Eight per cent revenue growth More than 40 per cent of franchise groups experienced an increase in per unit revenue of eight per cent or more. This is an outstanding result in an environment where most businesses, in both the corporate and small and medium enterprise sector, reported flat sales and weak consumer demand during 2010. It demonstrates that in tough times, the franchise model can respond to difficult markets and actually grow market share as competitors lose heart. Often, franchisees do not have the luxury to accept that times are tough and they will carry losses until markets recover. They are driven by necessity to improve profitability, which many company staff are insulated from.

15 per cent EBIT Almost 50 per cent of groups are generating at least 15 per cent EBIT (Earnings Before Interest and Taxes). This goes to the heart of the value a franchise network can create for

its shareholders. What could be overlooked in this fact is that to achieve this result, the vast majority of franchisees in the network need to be profitable and there is probably a need for a mix of company owned and franchised models to maximise profitability. If we grasp the significance of this, then every franchisor should be asking themselves:

â&#x20AC;˘ Do we have the correct mix of company

â&#x20AC;˘

owned and franchised units and are they all performing to benchmarks set to achieve profit contribution or royalty targets? Should we be more demanding of franchise owners who are underperforming relative to the group average?

Organic growth a priority More than 70 per cent of groups listed organic growth strategies as their highest priority for growth. This highlights that most of the leading franchisors still see plenty of opportunity to improve their core business. Through its experience, DC Strategy has identified that many businesses have the opportunity to substantially improve franchisor and franchise profitability by focussing on the business and the market looking forward.

Acquisitions are a focus of opportunity Forty per cent of groups believe acquisition is a core growth strategy. Of these, approximately 25 per cent see themselves as multi-brand managers in the longer term. If these strategies are progressed to fruition

this will help consolidate the Australian franchise market. However, there are risks. The theory is sound but the challenges of implementation will create the potential for the failure if deal fever subverts good judgement. Logic and analytics tell me that if 40 per cent of 150 franchisors have a strategy to buy a competing (or non-competing) network and 40 per cent aspire to own multiple brands, we are going to see either unfulfilled strategies, an overheated market with the acquirer paying too much and unable to extract value and create a better and more valuable business or worse the demise of the new multi-brand group.

International growth is an emerging strategy Approximately 22 per cent of groups intend to enter international markets in the next three years, predominantly through master franchise models. This trend will continue as more of the leading franchisors start to see their growth horizon approach saturation. Several mature franchise groups are finding that opening more units in Australia is starting to reduce the average unit volume (AUV) as the sites and territories needed to sustain and add to AUV become more and more scarce. Again, the theory is sound but the reality is more sobering. More than 80 per cent of international franchisors are not making a decent return on the time and effort they are expending on international expansion. After the benefit to cash injection of the initial (and one-off) master franchise fee has been flushed through the franchisor’s business, the reality of profitably servicing a franchisee in a foreign land has proven too much of a challenge for many franchisors. Furthermore, over 85 per cent of master franchisees are not achieving the development targets which were defined in their master franchise agreements. Franchisors need to invest both time and money to focus on developing an international franchise program and have the understanding that each country will require a modification of the business model and menu or service offering to make it relevant to that market. The failure of franchisors who don’t modify their business models to suit individual markets can often be tracked back to poor planning and lack of experience; the unknowns can be the difference between success and failure. If we consider that of the hundreds of global franchisors that have attempted entry into Australia only seven

per cent of more than 1000 franchisors are foreign brands, this speaks volumes about the requirement to meet the market. While we are easily able to see why some foreign franchisors have set themselves up for failure in Australia, many Australian franchisors do not have the perspective or experience to see this in a new overseas market. Michael Paul, CEO of leading franchise group Pack & Send International, reiterated offshore expansion was a key element of his company’s growth plan over the next few years. “Pack & Send expanded to the United Kingdom and New Zealand in 2008, 15 years after we opened our first store in Australia. Being a logistics business, we export across the globe; New Zealand and the United Kingdom were the two biggest export markets so it made sense to go there. We’re now focused on a two to three year plan that will see expansion to Singapore, Germany, Canada and Mexico,” said Paul. “The company lives by the principle ‘slow is smooth and smooth is fast’. This is particularly relevant when ensuring you have a dynamic business growing at the right rate.”

Womenpower unharnessed The franchisee gender make-up is dominated by males, with almost 80 per cent making up the pool. Just over 20 per cent are females. This statistic may mask a ‘back room’ role that many women play in supporting their partners however the gender skew is so evident that it needs to be seen as an opportunity for franchisors. Anecdotal evidence suggests that women are more capable of developing and nurturing relationships. There is not a business in the world that does not need to engage its customers and it seems to me the increased role of women in franchised businesses will add considerable value to the customer perception of a brand.

The better franchises are attracting better franchisees Candidates of the more established networks are generally better capitalised which is a positive for the sector. This demonstrates that while attracting cashed up franchisees is a challenge for all franchisors, the leading franchisors have reported the calibre of applicants is good. With capital a restraint, many banks have lifted their lending requirements meaning fewer prospective franchisees will qualify for a franchise business loan. Banks prefer to see more equity in the capital mix of franchisees

and also more business experience. The leading franchisors are attracting these better capitalised franchisees and also a disproportionately higher level of experienced business people. Hairhouse Warehouse has recently granted a franchise to Lube Markovski who opened his Wollongong Hairhouse Warehouse store to record sales. Mr Markovski was the former national operations manager of a major foodservice franchise, and a former Franchisee of the Year for two previous franchises he owned in other networks. Joseph Lattouf, managing director of Hairhouse Warehouse said it’s been a good decision. “For us, Lube represents the quality of franchisee that will help us build a global business. He brings great business and operational experience to our network and he will add value to both his own franchise and those of our other franchisees.” Other elements of the survey revealed there are clear opportunities to increase the average transaction value across franchise networks. Some groups are doing this very well but others need to focus more on up-selling. There needs to be a clear distinction between the need to attract more customers and retaining and increasing spend of current customers. Only a small number of responses mentioned social media as an effective tool for customer engagement and brand awareness. Whilst the jury is still out on the benefits of social media, the weight of numbers using it is compelling evidence that it cannot be ignored. We encourage franchisors to consider the rapid and demonstrable effects sites such as Facebook and Twitter could have as a highly effective marketing tool that is currently under utilised by the majority of franchisors. Overall, the leading franchisors in Australia are in good shape, are proving to be more resilient to negative market forces and have a foundation from which to grow internationally if they are not already spreading their wings. Rod Young is the founder and executive director of DC Strategy. DC Strategy is a specialist consulting and law firm focused on business growth. Its specialist teams have developed the networks and brands of many of the region’s most successful businesses. To discuss your franchising needs contact Rod Young at rod.young@dcstrategy.com or visit www.dcstrategy.com.

PROFILE: AUSSIE FARMERS DIRECT

AUSTRALIAN’s fastest growing FRANCHISe delivers. . . direct to the door and to your pocket

Top-ranking franchise, Aussie Farmers Direct, is a 100 per cent Australian owned company that supports our farmers

ussie Farmers Direct franchisees not only get a great return on their investment, they also gain the satisfaction that they are helping our primary producers drive the Australian economy forward. The company rejuvenated the ‘milkman’ concept by providing a fresh home delivery service Aussie Farmers Direct have developed a successful franchise model that provides full back end management and support with exclusive areas of operation to each franchisee. The company was recently ranked No.1 in the BRW Fast Franchises 2010 list. The ranking is based on its average growth over three years, which was almost 400 per cent. In the past 12 months, Aussie Farmers Direct has defied the downturn trend and achieved this momentous growth and success and also won the BRW Fast 100 2009 ranking 2nd in the BRW Fast Starters 2010 and winning the Smart Company awards Fastest Franchise. With over 185 franchises, Aussie Farmers Direct currently covers metropolitan Melbourne, Sydney, Perth, Brisbane and Canberra plus regional areas including Geelong, Ballarat and Wollongong, with plans for further national expansion. The franchise model is designed for optimum efficiency and supports franchisees with an established business that includes an exclusive territory and initial guaranteed customer base.

Full back end management and support includes customer management, billing, payments, new product development and product procurement. The fast paced growth and sustainable success of Aussie Farmers Direct can be attributed to factors including support for the Australian farmer from consumers and a unique and thriving franchise model. Chief Executive Officer Braeden Lord says this is only the beginning. “We are ecstatic with the development of the company to date. “Being awarded the No. 1 ranking company in Australia within the franchise sector is a testament to our team of franchisees and staff. “The awards and growth pays tribute to the people that have made Aussie Farmers Direct what it is today – from the ground up. “Demand for local fresh produce coupled with the set up of a business that distinguishes itself with the support provided to all franchisees, has seen the company deliver outstanding results. “The uncompromising commitment from our loyal customers to supporting local producers and the Australian farmer will see us grow for many years to come. “The future looks very bright with further national expansion on the horizon,” said Braeden. Aussie Farmers Direct is a young and dynamic company which has consistently produced

outstanding performances since its inception almost five years ago. The company originally started out just five years ago in Melbourne’s south east with just 30 customers and now delivers to over 80,000 every week. Consumers’ seeking 100 per cent Australian products have been a major contributor and the company has succeeded by continuously developing and delivering on their brand promise to bring fresh, high quality products and a flexible and convenient service. Aussie Farmers Direct’s range of fresh goods includes milk, bread, pasta, eggs, cheese, bacon, butter, coffee, spring water, tortillas orange, apple juice and seasonal items including hot cross buns. Aussie Farmers Direct also delivers the freshest fruit and vegetables, meat, chicken and seafood. To ensure freshness, milk, bread and meat deliveries are placed into cooler bags, left out on the doorstep by customers before 7a.m, whilst fruit and vegetables are delivered in the afternoon. Bringing the Milkman back has never been so fast or successful. If you have a good work ethic, great communication skills and a desire to run your own successful business, whilst at the same time supporting Australian farmers, you may be an ideal Aussie Farmers Direct franchisee. For franchise enquiries call Aussie Farmers Direct on 1300 MILKMAN ( 1300 645 562), or email jason.hanns@aussiefarmers.com.au.

Busi

Join a business thatâ&#x20AC;&#x2122;s really going places. s )NCOME FROM DAY ONE s /VER FRANCHISES NATIONALLY s 0ROVEN BUSINESS FORMULA s &LEXIBLE WORKING HOURS s %XCELLENT GROWTH POTENTIAL

Each week our network of Aussie Farmers Direct milkmen deliver to nearly 100,000 homes across Sydney, Canberra, Brisbane, Perth and Melbourne. And now we're coming to Adelaide! With our unique, fresh, 100% Australian milk, bread, farm fresh meat and fruit & veggies, itâ&#x20AC;&#x2122;s no wonder our franchise is growing at a rate thatâ&#x20AC;&#x2122;s turning heads - ranked 1st in the BRW Fast 100 2009, and 1st in the BRW Fast Franchisees 2010. You too can share in the success. 2XU IUDQFKLVHV RIIHU H[FOXVLYH WHUULWRU\ Ă H[LEOH hours and great income potential - not to mention the satisfaction of being an important part of your local community.

Business_Franchise_1.indd 2

7R Ă&#x20AC;QG RXW KRZ WR MRLQ WKH IUDQFKLVH team, call Aussie Farmers Direct on 1300 MILKMAN (1300 645 562), or email MDVRQ KDQQV#DXVVLHIDUPHUV FRP DX

1st place as recognised by BRW Magazine

13/12/10 1:05 PM

PROFILE: snorepro

Something

Completely Different S

noring can and does destroy relationships as well as impacting negatively in the work environment. It is a centuries’ old condition with the search for remedies extending as long as the problem itself. Snoring is more than just an unpleasant noise, and serious health problems can result. Many options are available to treat snoring. These range from nasal sprays, to internet sourced ‘boil and bite’ mouth guards, through to sleep machines and even surgery. Snorepro is an oral device that has been successfully helping thousands of people to have a great sleep for over 25 years. Snorepro is custom made and is sourced through dentists and dental specialists, involving a personal consultation. Dental impressions are taken during the consultation and the sleeping aid is either made on the premises or at a dental laboratory. Snorepro is effective for most people and a money back guarantee is offered to prove the point. The secret of Snorepro’s success quite simply is that it is customised for an exact fit and consequently is comfortable to wear. These simple but vital characteristics are just not possible with many other solutions.

International franchising program Snorepro has had a nationwide presence in New Zealand for a quarter of a century and the company made the decision recently to offer its intellectual property and know-how to entrepreneurs around the world through an international franchising program. With patent and trade mark protection, applications for country master franchises and state franchises have already been made for Singapore, Indonesia and China. Successful navigation of the requirements of the Food and Drug Administration has advanced plans to offer the Snorepro product and system into the United States. There

are also plans to open up the Snorepro opportunity within the European Union in 2011 following strong initial interest there. Australia is a logical expansion point for Snorepro with the desire to establish master franchises in: New South Wales and Australian Capital Territory; Victoria and Tasmania; Queensland and Northern Territory; and Western Australia and South Australia. There are already plans to make the sleeping aid publicly available through a Melbourne dental practice to provide a reference site for potential franchisees and master franchisees alike. From an Australian perspective, initial training and ongoing support is logistically very easy and all materials are readily available in Australia. The key component of the Snorepro sleeping aid is also Australian made and is an approved therapeutic good. According to Snorepro Australia’s Grant Stephen, master franchisees can come from any walk of life, are likely to be entrepreneurially minded and have the passion and ability to create a strong business and consumer network in their territory. Prior experience in the dental industry is not required. Emphasis is placed on the ability to work and create lasting relationships with dental and other health professionals as well as connecting with key end-user groups and their representatives such as the armed forces, long distance drivers, significant consumer and buying groups – all representing people who need a quality and uninterrupted sleep. Snorepro customers receive their device through a dentist, dental specialist, qualified prosthetist or a hygienist under the supervision of a registered dentist. In countries outside of Australia this list of service providers extends to medical doctors

and other public health providers. Exclusive franchise opportunities are possible via any of the professions above, plus sleep clinics and dental laboratories. There is also a significant opportunity for non-dental entrepreneurs who can access the professional expertise outlined. Because of the level of expertise involved and the fact that the sleeping aid is custom made, Snorepro is positioned at a price point above the mass produced and impersonal devices but well below machine and surgery options. It is an affordable and convenient option which appeals to the millions of people who need assistance to achieve a better sleep and will pay for a guaranteed solution at a reasonable price. Snorepro Australia is a member of the Franchise Council of Australia and believes that anyone involved in franchising from either a customer or service provider perspective should have confidence that they are dealing with quality products and services. The Franchise Shop has been commissioned by Snorepro to recruit quality master franchisees across the country. According to Senior Consultant, Grant Garraway, outstanding opportunities exist with master franchises priced between $125,000 and $249,000 plus GST and recruitment costs for 10 year terms and two further rights of renewal of 10 years. “Snorepro presents a significant point of difference for the Australian market. It is based on many years of experience and unlike the product itself, is not an opportunity that should be taken lying down,” Mr Garraway said. For further information contact Grant Garraway at The Franchise Shop on 1300 139 557.

Help stop the world from snoring. WHEN A KICK IN THE BACK JUST DOESN’T CUT IT!

• Master Franchises available

• Ongoing revenue streams

• 25 years experience

• Comprehensive training and support

• Very well established product • New to the country

• Outstanding return on original investment

• Generous vendor finance available

STOPS Snoring!

Lia Barnes Phone: 1300 139 557 Email: lia@thefranchiseshop.com.au

www.snorepro.com.au www.snoreproglobal.com

BOOK REVIE W

BOOKREVIEW

THIS LITTLE PIGGY WENT TO MARKET

By Dawn Russell RRP $24.95

usiness owners who purchase a franchise often have unrealistic expectations and weak business skills particularly in marketing, according to a Perth franchise expert. Dawn Russell, author of the newly released book, This Little Piggy Went to Market, says most people who go into a franchise agreement want to be in business for themselves, but have no knowledge of sales and marketing. “Franchisees must realise they need to do local area marketing if they’re to be successful,” said Dawn. “You can only rely on the high level brand awareness tactics to a point, but the rest is up to you.”

“If you’re thinking about going into a franchise you must be armed with the right information and education or it could end up costing you thousands.” Dawn, who is also the principal trainer and founder of Carcassonne Training, Coaching & Consulting, says her book fills this gap in knowledge. This Little Piggy Went to Market walks franchisees and prospective franchisees through 10 secret marketing weapons that don’t cost a lot, but which have an enormous impact. It covers everything from how to find many more customers locally to structuring lucrative joint ventures in order to build your biggest asset – your database. “Franchisees must be focussed on customer

attraction, sales, profit and customer retention. “More work needs to be done in the area of pre-entry education to stop franchisees making costly mistakes.” Companion to the book is Carcassonne Training’s Mastering Marketing. training courses, which provides hands-on, interactive training in basic and advanced local area marketing techniques. The book is available online from www.carcassonne.com.au/products and costs $24.95 plus postage. For more information contact Dawn Russell on 0404 010837.

BOOK REVIE W

BOOKREVIEW Jack and the Team that Couldn’t See

By Tony Wilson ISBN 1921787104 RRP $22.95

inety per cent of employees who resign are leaving because of poor managers, not their job, claims high performance coach and workplace management expert Tony Wilson. “When an employee resigns, many managers point the finger at reasons beyond their immediate control. In most cases they should point it straight at themselves,” he said.

even affects physical health. A study of hospital workers conducted by Chilterns University College in the UK found that nurses working for hospital supervisors with poor management styles had significantly higher blood pressure than nurses working for bosses judged as understanding and considerate. As a result, the nurses with bad bosses had a roughly 20 per cent higher risk of heart disease.

According to Tony, the single biggest issue which drives an employee to resign is not the job, salary, workplace environment or the company. Instead it is the quality of the relationship between employees and their direct managers.

“In other words, managers simply cannot afford to ignore the magnitude of their roles,” said Tony, who claims successful leadership hinges on the following four key factors:

“Most managers spend too much time on operations, systems, strategy, products and services and while these are important pieces in the performance puzzle, they spend relatively little time developing their people – their greatest competitive advantage,” he said.

Lack of clarity regarding outcomes, culture and vision is one of the main reasons why people tune out, lose trust and leave.

In the largest survey of its kind, global research organisation Gallup surveyed over a million employees and 80,000 managers to examine why employees stay or leave. The research found the immediate boss is the primary reason people stay and thrive in an organisation, and is also the main reason people leave.

“A manager’s number one priority is to make what is expected of their people unambiguously clear. Don’t be fooled by the simplicity of this task. This is the hardest thing any manager will do.”

Recent research from Indiana University also examined employees across many work sectors and found that a worker’s relationship with their boss is nearly equal in importance to their relationship with their spouse when it comes to overall well-being. How workers feel about their managers

Clarity

“Lack of clarity affects both performance and engagement. People actually want to do their best work but without clarity it becomes difficult,” he said.

Open and honest communication “This is fundamental to successful leadership. It boils down to two simple things,” he said. “Firstly, big picture ideas and common themes get people excited and engaged. Secondly, individual coaching and tailored communication makes the message clear and gets issues out into the open before they fester.”

Social intelligence “Every day this aspect of leadership becomes more crucial, yet time and time again I see managers who cannot relate to their staff or whose irregular moods bring everyone down,” he said. “A manager must develop trust and respect through their treatment of people. They must develop their own self-awareness, manage their emotions and display empathy.” According to Tony, being a good manager is a simple concept but it poses a challenge when we throw in dealing with people on a daily basis, and their ideas of what is important to them.

“You don’t see coaches of high performing sporting teams giving their players feedback every year. Feedback happens all the time. The workplace should really be no different,” said Tony.

“Despite the challenges, every manager needs to face the truth about how vital their relationship with their staff is. They must spend time developing their ability to lead and engage people. Get it wrong and staff will walk,” he said.

“A ‘review and improve’ culture is not about micromanagement, it’s about opening the gates for regular communication and constructive feedback.”

Tony Wilson’s new book, Jack and the Team that Couldn’t See, is out now, RRP $22.95, and available to order at: www.tony-wilson.com.au.

Constant Improvement

e xpert ADVICE

TOP FRANCHISES T

Franchisee’s willingness to recommend their franchise system is a key indicator of satisfaction, and we have seen a four per cent rise in sentiment in the past 12 months.

franchisees (from over 80 franchise systems) across Australia in the last two years. In this latest survey, it is mortgage broker Smartline Personal Mortgage Advisers who have again taken out the top gong. Smartline, with over 200 franchisees, was joined by fellow mortgage broker, Mortgage Choice, who with more than 300 franchisees, remained high in the top 10, taking out fourth position. Second place went to custom sign design business Signwave. With 20 local Australian franchisees part of a 500 strong network globally, Signwave’s continued improvement in supporting their franchisees and achievements in getting their franchisees record resale prices have seen them move up another two places and now into second place overall. Perennial achiever Mrs Fields Cookies took out third spot. With 27 outlets in Australia, part of a wider network of 500 globally, Mrs Fields’ treat model of cookies and coffee is proving as popular for franchisees as their customers, as their franchisees were rated as one of the most passionate about their business in the industry.

The awards encompass franchise systems that have elected to have their franchisees surveyed and rates the best performers according to how satisfied their franchisees are. Topfranchise have surveyed over 2000

New entrants into the top 10 were Mister Minit, the key cutting, engraving and shoe and watch repair business with over 80 franchisees in Australia and New Zealand taking out fifth position; Telcoinabox,

he latest study by 10 THOUSAND Feet reveals that franchisors remain optimistic about growth, with seven in 10 franchisors feeling they will recruit more in the coming year. Now into its third edition, the 2010 release of 10 THOUSAND Feet’s Franchisor Expansion Study tracking report shows that franchisor’s optimism is getting close to 2007 levels prior to the GFC. It revealed that 68 per cent of franchisors believe they will recruit more new greenfield franchisees in the next 12 months in comparison to the last 12 months. This fares better than 65 per cent in 2009 and is edging back to the 69 per cent recorded in 2007. There are strong indications that franchisees are more optimistic as well, as 10 Thousand Feet have just announced the results of their biannual topfranchise.com.au review of franchisee satisfaction.

Ian Krawitz, Founder, 10 THOUSAND FEET

the telecommunications franchise with 46 franchisees in Australia who came in at ninth, and Gametraders, the games retailing and trading franchise with 31 franchisees who took out tenth spot. After making it into the top 10 for the first time in the last awards, the big mover continues to be Snooze, who improved four spots and took out sixth position. The key to Snooze’s continued march up the rankings was the support they provided to their franchisees and an increase in the salary franchisees felt they could take home. Snooze’s managing director Simon Beaty explained. “That franchisees have rated the mentoring and guidance they receive from us 57 per cent higher than they did 18 months ago, is a great testimony to the hard work that the franchise support team have put in and the collaboration with franchisees to make Snooze a strong profitable business,” Simon said. Others to perform well and make the top 10 were Mr Rental, who performed strongly in providing franchisees a good lifestyle to their 60 franchisees across Australia and 20 in New Zealand, and trade favourite Snap-on Tools, a 150 strong group of franchisees in Australia, part of a global 4000 who performed strongly

“There are strong indications that franchisees are more optimistic as well.”

in giving their franchisees a good financial payback.

take a larger salary from their business than they could receive elsewhere.

But the big winner was Smartline, who took out a record seven out of nine of the awards on offer.

CEO at Muzz Buzz Steve Pynt said that Muzz Buzz franchisees are starting to be in the right place at the right time.

Managing director at Smartline, Chris Acret, was thrilled with the result.

“In addition to our innovative marketing strategies, the market for drive-through coffee has matured so much of late, that our groups comparative revenue growth has been in double digit growth over the last five years, and that exponential growth in the market is starting to pay significant dividends to our franchisees,” Steve said.

“To pick up the overall award last time was fantastic but to have improved in key areas we had targeted and to also take out the Financial category for the first time, shows our strategy of adding new products to our model to include life insurance and other personal risk insurance has really paid off for our franchisees,” Chris said. The most keenly contested category was Passion with just 0.05 per cent separating Smartline from Mrs Fields. Managing director of Mrs Fields, Andrew Benefield, said his franchisees’ passion for the business is just fantastic. “I have been around the franchise industry for over 22 years now in various different types of franchise businesses from petrol and convenience retailing to business to business services and I’ve never been part of such a passionate optimistic group of franchisees.” Mrs Fields were also one of the big improvers in a single area, coming second in the top improver’s award with a 38 per cent improvement in the support area of franchisees rating the value of their royalty fees. Mrs Fields were beaten to the improvers awards by fellow coffee based business Muzz Buzz drive through coffee, whose 27 franchisees rated Muzz Buzz 45 per cent higher than the past survey for their ability to

Key Criteria The key criteria taken into account by topfranchise.com.au include:

• • • • • • •

Renewal: intention of franchisees to renew their agreement beyond the current term Recommendation: willingness to recommend a franchise to friends and colleagues Financial: The salary and return on investment franchisees feel they can receive Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them Passion: how passionate franchisees are about the brand, product or service they offer

topfranchise.com.au is a free consumer service powered by research house 10 THOUSAND FEET. Topfranchise.com. au is supported by subscription fees paid by franchisors for surveying their franchisees. It allows users to benchmark franchisors against average industry performance across seven categories and provides links to franchisor websites, news articles, video profiles & testimonials. Ratings in each category are updated bi-annually, based on the results of 10 THOUSAND FEET’s ongoing Franchisee Satisfaction Surveys. Ian Krawitz can be contacted on 02 8080 7544 or email iank@10thousandfeet.com.au.

topfranchise.com.au Overall Top 10 November 2010 Rank Company name 1

Smartline

How Many franchisees in Australia 205

Signwave

Mrs Fields

Mortgage Choice

Minit

Snooze

330

Support: examining levels of support offered by the franchisor

Mr Rental

Snap-on Tools

Opportunities: whether franchisees feel there are opportunities to expand their business within the system.

9 Telcoinabox

10 Gametraders

150

PROFILE: COOPER AU TOMOTIVE

GET READY ... WE’RE COMING TO THE MAINLAND! W

hen Mark Cooper started managing an automotive mechanical repair workshop in Clarence St, Hobart, Tasmania in 1993, the furthest thing from his mind was owning one or more workshops. Mark didn’t dream of one day also becoming a multi-award winning business owner and owning six mechanical repair workshops in Hobart. Almost 20 years on, Mark is fully appreciative of the fact that if you reach high to achieve your goals, you can be presented with some fantastic rewards. Cooper Automotive is ready to dominate the Tasmanian market and is preparing to make its presence felt throughout the rest of Australia. Cooper Automotive is ready to franchise! Mark purchased his first workshop in 1995, taking the business from zero customers and a one-man workshop to a dominant player in the market in just five short years. In 2000, the second workshop was purchased and between 2005 and 2010, a further four

workshops have become Cooper Automotive in the south of Tasmania. He employs 24 staff across the six workshops. The growth and dominance of the brand in Hobart has been significant. However, Mark is far from satisfied with the early wins and is not ready to pat himself on the back just yet. Cooper Automotive is setting the bar even higher. Mark is keen to open franchises in Launceston and other parts of Tasmania, before bringing Cooper Automotive to the ‘mainland’. Cooper Automotive has spent the past 10 years testing and perfecting its systems. The Cooper Automotive by-line is ‘Your Alternative to Dealership servicing’. Mark believes this by-line, coupled with ‘We’ll Save You’, has played a major role in his business success. “The success of Cooper Automotive has been built on the foundation of providing quality repairs and exceeding the customer’s expectations. We do this by consistently delivering what other mechanical repair businesses fail to deliver,” Mark said. “All of our training and systems are geared towards exceeding customer expectations. Everyone says they strive to exceed expectations but we place our reputation on the line with it. “Our customer promise is ‘we guarantee to service and repair your vehicle right the first time or it’s free until we do’. We deliver this promise continuously and as a result, customers beat a path to our doors. We’re not in the business of rolling out what everyone else does. Cooper Automotive does it better.”

“I am well aware of the difficulties of starting your own business. “As a result, I have built a model based on continuous business support, strong customer demand and the opportunity to learn procedures that will make your business efficient, easy to run and financially rewarding.” Cooper Automotive’s key services include:

• • • • • • • •

proven business systems proven marketing systems mentoring, advice & support access to a suite of business tools and information needed to successfully operate your Cooper Automotive business extensive buying power exclusive marketing territory tools and equipment powerful software systems making the front end of the business easy to operate

Mark said he believed that car enthusiasts, mechanics and engineers looking to own their own business have a wonderful opportunity with Cooper Automotive. “We all have dreams. Some simply think about it and find that 10 years down the track, it’s too late? “The potential franchisees Cooper Automotive want to talk to are the ones who get on with things and seriously want to explore and realise their dream.

Mark said Cooper Automotive was excited to be using the franchising model to help grow the brand to other parts of the state and across to the rest of Australia.

“The aim of Cooper Automotive is to fast track the dream for aspiring mechanical repair workshop owners all over Australia,” Mark said.

“Our systems and processes are developed and enhanced at every opportunity. After 10 years of perfecting them, Cooper Automotive is ready to grow,” Mark said.

For further details contact Mark Cooper, Managing Director on 0438 448 778, or email franchisee@cooperautomotive. com.au.

Want your own business but donâ&#x20AC;&#x2122;t know how to get started? Fast track your business dreams and join the award-winning Cooper Automotive team, weâ&#x20AC;&#x2122;ll show you how to leapfrog over the competition.

reasons why Cooper Automotive

is the right franchise for you:

1. 2. 3. 4. 5. 6. 7.

:HÂˇOO IDVW WUDFN \RXU DELOLW\ WR WXUQ D SURĂ&#x20AC;W <RXU VXSSRUW WHDP LV RQO\ D SKRQH FDOO DZD\ :HÂˇOO SURYLGH \RX ZLWK WKH FRPSHWLWLYH HGJH \RX QHHG WR EORZ WKH FRPSHWLWLRQ DZD\

<RXÂˇOO KDYH D PDUNHWLQJ WHDP DW \RXU GLVSRVDO IRU ORFDO DUHD PDUNHWLQJ FDPSDLJQV Direct access to decades of industry experience â&#x20AC;&#x201C; no more costly rookie mistakes! $FFHVV WR WKH SRZHU RI JURXS EX\LQJ WKDW RQO\ FRPHV IURP EHLQJ D IUDQFKLVHH +DYH IXQ DZDUG QLJKWV DQG VRFLDO JDWKHULQJV PDNH VXUH LWÂˇV QRW DOO EXVLQHVV

Mark Cooper Managing Director

Get off the tools and secure your future now! f Become part o â&#x20AC;&#x2122;s a one of Australiful most success s! e small business

COOPER AUTOMOTIVE Established 1995 63 Charles Street, Moonah 0438 448 778 mark@cooperautomotive.com.au

INTRODUCING a LIVE franchise Food & Beverage Point of Sale solution that works with you, not against you. OrderMate is a proven Hospitality Business Software, Hardware and Services solution provider. We are committed to providing you with: • Greater Control and Security • Increased Productivity & Efﬁciency • Reduced Costs • Powerful LIVE Reporting & Alerts • True 24/7 Support

• Australia wide coverage • Australian Designed & Built • Tailored and Customised Software & Hardware • Links with Accounting Packages, SMS, Twitter, Facebook and other Marketing Tools

Call us on 1300 667 067 or visit our website at www.OrderMate.com.au

ARE YOU LOOKING FOR SOMETHING A LITTLE BIT DIFFERENT? Exclusive franchise opportunities are available across Australia and New Zealand. This is the perfect business, well that’s what we think and you probably will too after hearing the ﬁner details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au

www.documentsolutions.com.au

fr anchisee in ac t ion: nando’s

HARDWORKING BROTHERS A Perfect Fit for Nando’s Y

“We chose Nando’s because firstly we enjoyed the food and the style of the restaurant, secondly we have a Portuguese background and were familiar with the peri peri chicken, and thirdly we felt that the brand had a lot of potential and growth.”

“Nando’s offer training and support on an ongoing basis in areas such as business management, customer service and quality assurance. Nando’s also has an internet-based training and information program that is available to all franchisees and staff - anything you need to know about Nando’s is available here to access any time. We also have a business development manager who is there to help us improve our business through marketing and operations and make sure that we maintain high standards at our restaurants. In addition we have an allocated local area marketer to devise and execute bespoke local marketing plans for us.”

Ted and Luis are ideal candidates to take on a Nando’s franchise as a partnership.

Ted’s top tip to future Nando’s franchisees is to work hard and then you will reap the rewards.

Ted has a Diploma in Hospitality (Business) Management and has had more than 15 years’ industry experience, having worked in several hotels and restaurants before eventually operating his own catering and chicken shop.

“Running your own business is hard work and if you are not willing to put the time and effort into it then don’t do it. That’s just the way it is. What I have found is that in the initial years of the business you need to be at the restaurant and building your business and you need to have a passion for the brand.

ou don’t have to have a Portuguese background to become a Nando’s franchisee, however in the case of the Ferreira brothers, Ted and Luis, it’s certainly been a help. Ted and Luis purchased their first Nando’s franchise in Tuggerah in December 2005, and their second in Manly in December 2008.

Luis’ background is in finance and before entering into the world of franchising, he was employed by Qantas for more than 17 years. Ted explains that the initial and ongoing training and support provided by Nando’s is thorough and extensive. “Before opening the restaurant we had five weeks of hands-on training at the Chatswood restaurant where we were taught about all aspects of running a Nando’s restaurant. “These areas of training ranged from the preparation and service of the meals, to hygiene and food safety, customer service, finance, administration, marketing and much more. We were also taught the importance of having tight controls in place to minimise costs and increase revenue.

Ted’s second top tip is to recruit the right people. “Then you need to surround yourself with good people and treat them well. Give them ownership of the restaurant and they will help you build your business, lighten your work load and improve your work/life balance. I probably still spend too much time at the restaurants but that’s because I want to succeed and want to be around as Nando’s continues to become a household name in New South Wales.”

About Nando’s Nando’s Australian restaurants are part of an international restaurant group which opened its first doors in Rosettenville, South

Africa in the 1980s and now operates across 35 different countries. The largest markets are South Africa, Australia and the United Kingdom. In the Australian market the business is a franchise business model with 245 plus restaurants trading across every State and Territory. Nando’s have 15 restaurants scheduled to open in the coming months and forecast an additional 40 restaurant openings nationally next year, with the largest growth anticipated in the New South Wales region. Nando’s have been trading in the Australian market since the 1990 s and Australian consumers have embraced the brand for its brand personality and exceptional product range. Nando’s have been at the forefront of providing ‘healthier’ product and cooking alternatives since its inception and continue to invest to insure that they remain relevant in an ever changing and competitive market place.

Nando’s franchisees Anyone entering into any franchise business must do their due diligence and understand the particular strengths and weaknesses of the business that they wish to invest in. Whilst Nando’s offer the required rigour and framework of a franchise model including: operations, marketing, finance, purchasing, field force personnel etc., Nando’s is a fastcasual restaurant business and potential franchisees must possess the required attitude, energy and motivation to work within their model, manage their restaurant, motivate staff and deliver the best Nando’s peri peri chicken to their customers, in their unique restaurant environments. Nando’s systems and resources assist franchisees in all facets of their business development including the initial franchise application process, training periods,

assistance with staff recruitment and training, development of local marketing launch plans, in-restaurant support during the opening phase and ongoing assistance from their business development field force teams in reviewing financials, ongoing training programs and the development of national and local marketing programs. Franchisees will find their passion for the brand rewarded with an unrivalled level of support through comprehensive training, ongoing guidance and constant feedback. In fact, all franchisees are even assigned their own field marketer and business development manager. With support like this it’s no wonder that 63 franchisees have been with Nando’s for over five years and that the proven business model is accredited with numerous financial institutions with 50-70 per cent credit available. The Nando’s team believes their achievements as a group are dependent on the continued success of each of its franchisees in the Nando’s family, affectionately referred to as ‘Nandocas’, and their ability to provide the unique fast-casual dining experience. After more than 20 years in the business, Nandos have a solid understanding of retail franchising and the factors required for success. The team works closely with franchisees to choose the best site locations, assist with negotiating rental deals and get the sites up and running. With this level of support it is easy to appreciate why many franchisees, like Ted and Luis, are now opting to own multiple Nando’s restaurants. All Nando’s franchisees know they are going to stand out from the crowd when they open their doors, thanks to the irreverent, cutthrough advertising campaigns and headlinegrabbing public relations support. Nando’s are always looking for people with a burning passion to join their growing family. Owning a Nando’s restaurant takes a unique combination of qualities. Their franchisees believe in the brand and the quality of the food that they’re serving - and they are rewarded each and every time they serve a customer who loves Nando’s as much as they do. A proud Franchising Council of Australia member, for all the reasons above and more, reward your adventurous spirit by contacting Nando’s on 0411 111 243 for more information or visit the Nando’s web site at www.nandos.com.au.

ATO

New Year’s Tax Resolutions M

aking a New Year’s resolution to get your franchise into some healthy tax habits in 2011 will put you in good stead for the year ahead and help to avoid stresses with the tax man down the track.

Give your business a health check: Did you know that errors in goods and services tax (GST) reporting can cost your franchise time and money? Small or even simple errors on transactions can add up over time, particularly if you are not getting all the GST credits that you’re entitled to. Last year the ATO identified $21 million in unreported GST liabilities after contacting around 500 small businesses who were at risk of incorrectly reporting the GST. Businesses going through a change, such as rapid growth, restructure or staff turnover, are most at risk of making mistakes which include:

• • • •

accounting systems failing incorrect or incomplete activity statements incorrectly interpreting GST legislation, and classifying taxable supplies as GST-free or non-taxable.

The ATO has developed a ‘business systems health checklist’ to help small businesses avoid making costly mistakes. The checklist prompts business owners to check that their systems:

• 100

correctly classify all sales and purchases

• • • • • •

can correctly classify mixed supplies do not leave incomplete information on activity statements track the flow of invoices to make sure GST credits are claimed on time adjust prices to include GST manage cash flow and reflect the correct financial position, and accurately track the GST paid and charged for both electronic and paper-based transactions.

Businesses need to be particularly careful when making one-off transactions. Often they can be significant for the business but if your system is not set up to deal with them correctly, an error could mean penalties or interest. Doing a business systems health check can streamline businesses reporting and reduce the possibility of errors. Knowing you have control over your systems can also help you manage your internal reporting and help you track where your money is going. It also reduces the likelihood of errors which means it’s less likely your tax affairs will be reviewed. The health check is available from ato.gov.au by searching for ‘business health check’ or by calling 13 28 66.

Review your reporting of cash sales As part of its increased focus on the cash economy, the ATO recently released a new category of small business benchmarks which look at cash sales within a business.

The new benchmarks are part of a suite of benchmarks used by the ATO to identify and deter activities in the cash economy. They are also a good way for businesses to compare their performance against other businesses in their industry and check they are meeting their obligations, including assessing whether they are likely to be selected for a review or audit. Using these benchmarks, the ATO can determine the average proportion of cash sales a business should be making and which businesses are not reporting as much cash income as others in the same industry. Businesses whose performance falls significantly outside one or more of these benchmarks are more likely to be selected for a review or audit. This year the ATO is contacting around 100,000 businesses which operate in cash industries, so it’s a good opportunity to check that your record keeping and reporting is on track and fix any errors. The benchmarks have initially been developed for fifteen industries:

• Beauty services • Clothing retailing • Coffee shops • Florists • Fruit and vegetable retailing • Fuel retailing • Garden supplies retailing • Grocery retailing and general stores

>HCÉI >I I>B: ;DG 6

A>;:HINA: 8=6C<:4

oek dem h W [ d i [ _j i ^ _j m j ] \Wi Ö M[Êh[ [nfWdZ_d f[d_d] ikffehj e h[ je i Z d W j k e j# Ö <kbb jkhd a[o Ó ikffehj Z d W ] _d _d hW j bb k < Ö hjkd_j_[i e f f e _f ^ hi [ d m e Ö Ckbj_#i_j[ ki_d[ii Ö )+ o[Whi _d j^[ X

s e s i h c n a r F l w NightO TIONWIDE AVAIL AB LE NA

nightowl.com.au

101

CD%&.7;

9edjWYj @e[b :ek]bWi %)%( &-- %', eh [cW_b gZXgj^ibZci5c^\]idla#Xdb#Vj

• • • • • • •

Hairdressers Hardware and building supplies retailing Meat retailing and butchers Newsagents Pubs, taverns and bars Restaurants Takeaway food services

The cash sales benchmarks are based on data matching undertaken with banks to identify credit and debit card sales, as well as information provided by small businesses to the ATO on activity statements. More information on the small business benchmarks is available at ato.gov.au/ businessbenchmarks. The ATO has also recently developed a dedicated webpage to help businesses who commonly deal with cash transactions. The information on this site will help businesses:

• • •

understand what the cash economy is, why it is a problem and what the ATO is doing about it access a comprehensive range of support tools developed to help you meet your tax obligations find out how to correct tax errors or mistakes which can result in reduced penalties and interest.

their super obligations, the ATO is running an education and compliance campaign targeting industries at high risk of not paying super to their workers.

Get organised

The high-risk industries that the ATO has identified are:

Your small business tax calendar is an easy-touse computer tool that will help you plan and manage your tax obligations and give you timely reminders.

• • •

Despite the importance of super, some employers continue to not make super contributions for their eligible employees. To help employers understand and meet

102

accounting – for example, accountants and accounting clerks computer system design and related services – for example, software and applications programmers and ICT managers.

Over the next six months, the ATO will provide targeted information to employers in these industries to help them understand their obligations under Australia’s superannuation guarantee law. Once the education campaign is finished, we will undertake reviews of employers who continue to not comply. Common mistakes made by business owners include:

• • •

Visit ato.gov.au/casheconomy for more information.

Catch up on any outstanding super obligations

accommodation – for example, housekeepers, receptionists and hotel staff

• •

paying insufficient super contributions missing the quarterly cut-off dates (28 October, 28 January, 28 April, 28 July) not understanding that in some circumstances they may have to pay super for contractors, even if the contractor quotes an Australian business number not keeping accurate records, and not passing an employee’s tax file number onto their super fund.

For more information refer to www.ato.gov. au/employersuper.

To help you get organised in the New Year, don’t forget the ATO has a helpful tax calendar.

It automatically builds a 12-month schedule tailored to your business lodgement and payment needs. You can:

• • • • •

personalise it in around 10 minutes when you answer specific questions about your business use it to record personal notes and reminders update it at any time if you change your business structure or reporting obligations print a one-page summary of your tax obligations and due dates for the year to use as a yearly planner receive a reminder through Microsoft Outlook or from your computer system when a lodgment or payment is due.

If you run:

• •

more than one business, you can set up a unique tax calendar for each business a bookkeeping service, you can set up a unique tax calendar for each of your clients.

If you haven’t already, you can download a free copy from the ATO website www.ato.gov.au. More information about all tax office requirements and services is available from the Australian Tax Office website www.ato.gov.au or by calling 12 28 66.

STEP INTO YOUR DESTINY A franchise opportunity with a REAL work-life balance and REAL returns

Looking for a business opportunity with low investment, real returns, proven systems, ongoing support, in a high growth industry that promotes a work-life balance? Look no further, Step into Life – Australia’s most successful Group Outdoor Personal Training Franchise. Why you should inquire today: • Established in 1995 our systems are tried, tested and proven • Operate in a fast growth franchise - Step into Life is on BRW magazine’s top 30 for both turnover and growth • Low in going investment and no hidden costs • No prior experience required, we assist you to get your certification • Excellent support and ongoing training • Unique outdoor group personal training model • One of the longest client duration terms in the industry = great recurring income • Advertising launch for your franchise included • Copyright software manages all components of the system • All equipment, stationery, marketing materials and full uniform included • 8 days residential training For further information on Australian franchise opportunities, call 1300 134 136 For New Zealand enquiries please call Larry Cohen on 00 613 9555 0024 or email larry@stepintolife.com.au Visit www.stepintolife.com * 3x group personal training sessions to be completed in one week plus one franchise information kit.

www.stepintolife.com

103

PROFILE: FC BUSINESS SOLU T IONS

NEW NAME, NEW ERA! Franchise Careers has a new name......FC Business Solutions!

C Business Solutions is a fully integrated consultancy firm, specialising in developing and growing franchise businesses.

year in the franchising sector, adding a number of products to its service offering, as well as bringing additional experience, expertise and credibility to the sector.

FC Business Solutions has built a reputation based on relationships and results, assisting businesses to reach their full potential.

Andrew Kelly joined the business at the beginning of the year, bringing more than 20 years experience working in newsrooms and managing public relations consultancies to the group. This year, Andrew has worked with brands including Brazilian Butterfly, Barry Plant Group, Hairhouse Warehouse, ICMI Speakers & Entertainers, La Porchetta, MindAtlas, Retail Planners, SET Solutions, and Tyrepower.

Core services include Business System Development, Expansion & Growth Strategies, Public Relations, Marketing and Communications, People Solutions, Advisory Solutions and Executive Recruitment. FC Business Solutions Director, Corina Vucic, said the rapid growth of the business and extended service offering over the past 18 months demanded a change to the name which serviced the group so well, ‘Franchise Careers’. “Franchise Careers built its foundation on executive recruitment and training, however, with myself, Andrew Kelly and Sergio Alderuccio joining the team, we now have the ability to offer so much more to the sector,” Corina said. “We also have a team of qualified, professional trainers, who have been able to deliver new and exciting training initiatives to the industry.” FC Business Solutions has had a break-out

FC Business Solutions is excited to announce that it will work with Jim’s Group in 2011. Sergio Alderuccio joined the team in mid2010, bringing more than 25 years experience as a franchise advisor to companies in retail, service, manufacturing, government, automotive and hospitality. Sergio has been working with and advising businesses in the food, distribution and personal service sectors. In addition, FC Business Solutions Director’s Corina Vucic and Dean Salomone have been busy working with other valued clients, (including Angus & Robertson, Beds4Backs, Cash Converters, Chooks Fresh & Tasty, Horseland, Life Resolutions, MPR Finance, Nando’s, Quest Serviced Apartments, Save

Tonnes, Secret Recipe, Tatts Group, Victoria Station) on a variety of levels, including business coaching, conference MC’ing, executive recruitment, operations manual management, chairing FAC’s, Franchise Induction, Training and Human Resource management. Corina said there was a real niche in the market for a fully-integrated consultancy that could provide all of the following services:

• •

•

• •

Business System Development – Feasibility, Franchise Systems, Planning business disciplines Expansion & Growth Solutions – Network Planning, Strategic Health Check, Operations, Compliance, Opportunities, Territory Analysis and Mapping PR, Marketing-Communications – Internal and External Communication Strategies, Advertising Management, Public Relations Management, Product Launches, Local Area Marketing, Event & Conference Management and Sponsorship Management People Solutions – Organisation and Structure Planning, People Planning, Culture Management, Personnel Development, Performance Appraisals and KPI Development Advisory & Support – Executive Boards, FAC, Leadership, Conference Management, Business Coaching and Mentoring Executive Recruitment – Behavioural Profiling, Career Planning, People Search and People Placement.

“It’s a really exciting time for FC Business Solutions. “We have a professional, ethical, committed and experienced team and wonderful clients who have supported us in our journey. “FC Business Solutions can’t wait to kick off in 2011,” Corina said. For further information visit www.fcbusinesssolutions.com.au

104

PROFILE: Schnit z

Schnitz is a unique

player in the food game M

elbourne-based family business Schnitz is Australia’s first and only pan-cooked schnitzel franchise, and the European inspired concept holds a lucrative niche position in the fast-casual food marketplace. Marketing and Franchise Manager Andrew Dyduk, eldest son of Schnitz’s founder, Roman Dyduk, certainly has ‘a lot on his plate’, but he wouldn’t have it any other way. “We currently have four stores in Melbourne, so we are quite small now, but we are ready to grow and we’re looking for people who share our passion, vision and core values. We are a true family organisation, our whole family is involved in this business and we treat our franchisees as family members. “We are initially growing our Melbourne market, focusing on getting the systems and the model right. We are then looking at expanding Australia wide. Our long term plan is for Schnitz to become an international franchise.”

Family values As an Australian, family-owned franchise, the Dyduk family bring a unique set of values to the operations of the franchise.

“We’re not your typical franchise corporation,” says Andrew.

3. Shopping Centre Food Court – seven days per week

“As a family that has been involved in food since 1974 we know what factors contribute to a successful business and our strong family values are carried through in all aspects of our operations. Our focus is on making sure our franchisee businesses are profitable, which is why we only charge seven per cent for our royalty and marketing levy instead of the 10 to 12 per cent most other food franchisors charge. We are also re-investing 50 per cent ($25,000) of the franchise fee back into our new franchisee’s marketing funds to help them grow their business.”

4. European Beer Hall/Garden – seven days per week

The idea for Schnitz was originally conceived by Roman, a veteran Melbourne restaurateur with over 35 years’ experience in building, owning and operating successful restaurants and cafés. The concept was created due to the overwhelming praise and compliments Roman and his younger son Tom had received for their pan-cooked schnitzels. This demand inspired Roman to create Schnitz, opening the first store in Queen Street, Melbourne in 2007. In 2009, Roman enlisted the services of Andrew - who had been running a successful web marketing and business systems consultancy company for over 10 years - to setup a franchise and start marketing the business to prospective franchisees. After spending months refining, documenting and implementing all the operating procedures, IT infrastructure, Point of Sale systems, training manuals, marketing materials and legal documents, Andrew and his team finally incorporated Schnitz Franchising in July 2009.

Choose your perfect model The franchise has four store models that will suit various franchisees and investors including: 1. CBD Sandwich Bar & Café – five days per week Tom Dyduk, Roman Dyduk & Andrew Dyduk

106

2. High-Traffic Street Restaurant – seven days per week

Schnitz offers its franchisees full training and support including:

• • • • • • •

use of all the equipment and POS terminals food preparation and presentation inventory management and stock control food hygiene and safety labour management local store marketing; and business strategy planning and goal setting.

“We provide six weeks of in-store training and provide ongoing support to our franchisees including business management and local area marketing support,” says Andrew.

The Schnitz recipe for success Schnitz combines great tasting schnitzels (chicken, beef, pork, fish and vegetarian) with healthy fillings served in a range of delicious Rollz, tortilla Wrapz and gourmet Breadz. They also serve a range of healthy gourmet Saladz, Schnack items and their award-winning crunchy Chipz (whose secret seasoning took three months to perfect). When asked why Schnitz is so popular with the customers, Andrew says that customers love the products because they taste great and are prepared fresh daily using market fresh produce from quality Australian suppliers. “Everybody loves schnitzels and quite simply, our food is addictive!” he adds. For more information about owning your own Schnitz franchise, visit www.schnitz.com.au, email franchising@schnitz.com.au, call Andrew Dyduk on 0410 649 808 or Lia at The Franchise Shop on 1300 139 557.

profile: Grout Pro

cleaning Up with a GroutPro Franchise A New Zealand Success Story & Now Open in Australia...

routPro, New Zealand’s largest and most successful tile and grout restoration franchise has recently launched into Australia. Tile and grout are everywhere. Over the last few years tile has become the surface of choice in new homes for bathrooms, kitchen surfaces, floors etc. This is where GroutPro steps in, they specialise in the after market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout instalations to their flagship grout ‘colourseal’ application, which rejuvenates and re-colours old grout saving customers time and money without having to re-tile and makes ongoing cleaning and maintenance a breeze. Specialist franchisees use GroutPros own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments, shower glass restoration and sealer coatings. These services ensure

GroutPro’s position as THE market leaders within the industry. For just $25,000 (+ professional fees) you receive a full tool package, exclusive territory, a week’s training, sufficient product to earn your entire investment back plus excellent ongoing support and more. First to jump on board was Grant Blewitt from Canberra who took the Canberra South franchise. Grant was on the October training course in New Zealand and now several months on we asked Grant how he is finding it. Q. Grant, What was the reason you thought GroutPro was the business for you? A. “After looking at heaps of different franchises, GroutPro stood out as offering something new and exciting. It wasn’t just another lawn mowing or cleaning franchise and I could see that customers would love the products and

services. The entry level price was very affordable especially since it includes all the tools and training and my own protected territory – great value for money.” Q. What did you think of the GroutPro ‘package’, training and products? A. “The whole package is great. I loved the training in New Zealand. It was intense with a lot to learn but plenty of fun and I really felt at ease with all the services. Once I had completed the training I felt confident enough to go out into the market and offer all of GroutPro’s services to the public and competent enough in my abilities to do the work to a high standard – the training and tool package I received was fantastic and the guys who run GroutPro offer really good support if you need it!” Q. How have you managed to find work? A. “GroutPro spend a lot of time and effort during the training making sure we have sufficient confidence in the sales and marketing side of the business – this was the bit I was most nervous about. I shouldn’t have worried; the professional marketing material really works – I got back from training on Thursday and had my first job the following Monday which was $930 for one day’s work. I have had a steady stream of work ever since and am always booked out several weeks in advance. The work is varied and no two days are the same plus I have just had a quote for a hotel with 176 bathrooms to complete that could keep me busy for several months – Wow!” Q. Sounds great Grant, what do you think is the best part of your GroutPro franchise? A. “I love the fact that I can make a great income and have no boss looking over my shoulder and there is practically no competition for what I’m doing. This makes getting work really easy and my customers love the results – I’d recommend a GroutPro franchise to anyone.” For more information download your free franchise info pack at www.groutpro.com.au or call Lia at The Franchise Shop on 1300 139 557.

108

109

E XPERT ADVICE

FAST STARTING BUSINESSES -

Warren Scott, Partner, Mills Oakley Lawyers

FRANCHISING THEIR WAY TO SUCCESS The 2010 BRW Fast Starters are the outperformers. The following article highlights three Australian franchise systems on ‘the list’ that are faster growing and have higher turnover and more confidence about their success than ever before.

his financial year, several of the 2010 fast starters are businesses that have grown through franchising and have developed through cornering a niche in the market. Based on this list of fast starters, it appears that not only did the established franchise networks outperform the economy during the global financial crisis, start-ups and smaller businesses have also turned to franchising to achieve turbo charged results in the past couple of years. Mad Mex is one such business. Ranked number 52 on the BRW fast starter list, it is one of four fast starting Mexican food and hospitality businesses. Mad Mex Director Clovis Young describes the rising interest in Mexican cuisine as the “Coming of age and the coming to life of Mexican food.” Marketed as a better alternative to fast food, Mad Mex provides quick and healthy food made fresh as you order. Clovis explains that the original idea behind the business was to challenge the stereotypes of Mexican food in Australia while creating a well-respected and loved Mexican food brand. Mad Mex opened its first store at Darlinghurst in November 2007 and with the right business model it has grown to include six stores in Sydney, one in Melbourne and has

110

plans to expand to over 40 stores by 2016. With a fixed business model, Mad Mex credits its success to doing a few things very well and offering a consistent product across the network. That ethos is shared by Sarah Allen of Appliance Tagging Services, ranked at number 69 on the list. “To be successful, you need to identify a niche, service it well and not be tempted to stray from it. Sales have led our business from day one. We’ve managed to identify our niche and are now actively pushing it in the marketplace,” said Sarah, Business Development Manager. Franchising can help businesses achieve strong growth with minimal requirement for capital. That makes it an attractive choice for smaller businesses and start-ups. Those businesses don’t have the capital to roll out a national expansion under their own steam and do not have the asset backing to obtain the necessary bank funding either. Franchising does require a minimum package of documents and business planning to establish the franchise system, but the cost of establishing this infrastructure is minimal when compared to the capital required with other methods of achieving growth. However while the choice to grow via

franchising requires less capital, it does require the adoption of a particular mindset. Organisations considering franchising need to be prepared to engage with their franchisees as virtual equity partners. This requires two separate activities. First, respecting the investment made by franchisees and second, protecting yourself from the relatively high risks of disputation that comes with having many stakeholders in your business. The reasons for choosing a franchising strategy to achieve growth are many and varied. Appliance Tagging Services was founded in 2002, but did not become a franchise until 2006 when demand from clients increased. “We realised that we had so many client requests that the business was overpromising and under delivering,” explains Sarah. A new business model was developed as a result and Appliance Tagging Services has grown to include 27 franchises Australia-wide. “The first 10 franchises were the hardest to develop. We had to find the right people, people that wanted to be a part of a family and help grow and mould the business.” Demand for business eventually became so large that Appliance Tagging Services now

DD franchise ad 230x55 v2 2009

works nationally with a uniform reporting system and a large network that can service clients across Australia. This has helped to attract and keep many national clients, and with new Occupational Health and Safety laws to be passed in 2012 business is only expected to grow. At the moment it is not mandatory to have testing and tagging of appliances undertaken in the workplace - but it is seen to be best practice. That could all change with the introduction of a new Occupational Health and Safety Act in 2012. Sarah says the success of Appliance Tagging Services relies on its unique business model and the strong support given to each franchisee. “Our main point of difference is the level of support we provide to our franchisees. We supplement the franchisees business development by actively going out and winning work, pass the clients on to our franchisees and then complete a substantial amount of the administrative work for them - that way they can focus on servicing the clients and their own business development.” Sarah’s comments help to put franchising in context. It is not a business or an industry in its own right. The underlying business is the key to success, franchising having its place as one of the tactics to grow that business. Aussie Farmers Direct, is an example of this. Ranked at number three on the BRW fast starters list in 2009 and moving up to number two in 2010 its business is the delivery of 100 per cent Australian produce direct to the doors of 75,000 plus households across five states - Vic, NSW, Qld, WA and the ACT. Aussie Farmers Direct has re-invented the old fashioned service of the local ‘milkman’. Last financial year Aussie Farmers Direct started over 60 new franchises Australia wide. According to Chief Executive Officer, Braeden Lord, there are three main reasons people are attracted to the franchise.

“It’s all Australian, provides a business opportunity and allows franchisees to support a cause and finally it allows the business to give back to the Australian community,” Braeden said. A fundamentally profitable business model is behind the business as well as a strong track record with the right people. Historically the business built an impressive sales team that is now able to deliver customers and marketing support into the franchise network. “The most important thing is what we are selling actually has traction. If it didn’t we wouldn’t be attracting such good people. It’s all amazingly exciting and we are leaving a great footprint in the industry,” said Braeden, previous CEO of Bakers Delight. Braeden says that one of the key lessons he learned during the growth of the Bakers Delight network was the need to be ‘open and informative’ with potential franchisees about the business opportunity. He invests in a strong head office team that are able to ensure potential franchisees who enquire about the business are fully informed about the opportunity. Sarah from Appliance Tagging Services not only supports the view that investment in a strong and capable head office is key, they have turned holistic support into their unique selling point. Businesses should consider all of the options for growth - franchising being only one of a number of options. Many business models are not well suited to franchising, but others see quick and strong results through the speed to market and localised energy and drive that franchisees can provide by the investment of their own funds into your business model. For more information please contact Warren Scott, Partner at Mills Oakley Lawyers on (03) 9605 0984 or email wscott@millsoakley.com.au.

10/9/09

8:17 PM

Build your own

cleaning business without doing the cleaning

The cleaning industry is booming, this is your chance to cash in without lifting a duster! Get your free copy of The Cleaning Business Guide today

Call on

1300 438 783 111

1Year of T H E

Z I N E M A G A

F O R

AUSTR ALIA

That’s right!

S H I S E E F R A N C

One year (6 issues) of Business Franchise Australia for only $39.95 AUD or $52.95 NZD. A U ST R A LI

1 JAN / FEB 201 L INC. GST VO $7.95 AUD

05 ISSUE 02

NEW YEAR S S E N I S U B W E N NEW YOU!

Packed with information relating to many different areas of the franchising industry, Business Franchise Australia is a valuable and informative source of guidance.

$39.95 AUD

7 WAYES$

INC. GST

TO SAV

YOU BEAUTTHYY! FIT & HEAL ES FRANCHIS EW S LATE ST N

O M TH E AD VI CE FR FI N AN CI AL

$52.95 NZD INC. GST

BA N KS

RS TO P LAW YE

’ AD VI CE

SUBSCRIBE Send me 6 issues (1 year) of Business Franchise Australia for only $39.95 AUD for delivery within Australia or $52.95 NZD for delivery within New Zealand.

CUT HERE

Credit Card

(sorry, we do not accept Diners Club)

Payment enclosed (cheque only)

Name:__________________________________________________________________________________ Address:________________________________________________________________________________ City:____________________________________________________________________________________ State:________________________________________ Postal Code:_______________________________ Phone Number:___________________________________________________________________________ Email:___________________________________________________________________________________ Credit Card No._____________________________ Card Type ________________ Exp. Date____________ Mail to: CGB Publishing Pty Ltd PO Box 968 Mt Eliza Victoria 3930 Email: cgb@cgbpublishing.com.au

112

Rashay’s

Cafe & Restaurant An operatio n concept th at challenges th e major play ers in the fast fo od business. Must see to believe.

Rashay’s Cafe & Restaurant is an Australian owned business that models itself on the principal of “fast food”. It embraces the systematic approach of fast food outlets without sacrificing the quality of its food, thereby positioning itself in the casual dining segment.

• Award winning • Simple operations • No experience necessary • Great training program allows our franchisees to operate without qualified chefs

Guaranteed proﬁt or we will buy the restaurant from you!

• Branded fit out • We help you choose and negotiate site locations • Investment required $300K+

Rashay

pbelltow

reet, Cam

Queen St

’s Chic

ken

For more information on becoming part of the Rashay’s family, call us on 13000 13000 or visit www.rashays.com or email franchise@rashays.com

ffle y Wa

err rawb

PROFILE: koal ak r ane

DO YOU WANT A FRANCHISE THAT’S

FUN, FLEXIBLE AND FINANCIALLY REWARDING? I

magine a business that combines the fun and excitement of a proven interactive amusement game with the appeal of major Australian sports brands such as NRL, AFL, Super 14, and ANZ Champs. Imagine a business that takes a few hours a week to run and can easily fit in with your existing job or lifestyle. Imagine no more! Koalakrane is a new and exciting franchise opportunity in Australia – a business in which people from all walks of life can get involved in the lucrative coin operation industry without any prior experience. New franchisees walk into a business where Koalakrane machines will be set up on locations earning good money. These businesses can be taverns, RSLs, bowling clubs, supermarkets, take away shops, video stores and much more. Your role is to check on the machines at least once per week, clean them, cash them out, stock them up and run a general test on the machines to make sure all is working well. You’ll also need to occasionally find new locations and you’ll probably want to continue to grow the business with more machines. We can also help you with this. Koalakrane has already forged preferential and exclusive working relationships with major sporting bodies in Australia for the use of their brands in machines. Koalakrane has designed and developed a fantastic new sports crane to stock these products, with appealing graphics that complement the establishments we operate in. We all know

114

how sports crazy we Aussies are, and the machines are located primarily in the places where sports’ fans frequent. Koalakrane has its roots in New Zealand where over 50 franchisees and 700 machines in the hugely successful Kiwikrane system have been operating for over 10 years. Annette Hardie of Rotorua in NZ says “I have been a franchisee for nine years now. I just wish it had been 18 years! It’s the best business I could be in. The franchisor has been with me every step of the way. Where else can you make money while you enjoy a cup of coffee? I love what I am doing. I started part time with one area and ten machines – I now run it full time and have three areas and fifty-five machines”. Koalakrane is relatively new in Australia, starting here in June 2009, with six franchisees already operating and three more coming on board in the next few months. Savvy investors realise that joining a young franchise now represents an excellent opportunity to get in early and secure territory before they get snapped up.

Who is the ideal Koalakrane franchisee? We don’t have a particular type. Our franchisees are men and women, young and old, couples or single, technical or not so technical - the only requirement we have is a positive attitude and someone who takes responsibility for their own success in life. Franchisees can walk in and immediately take

over this successful business concept that we’ve fine tuned over the last ten years. Full training is given in the space of a few days on how to look after and locate machines. We have support offices and warehouses in Melbourne, Perth, and Auckland and master franchisees look after you at a personal level. A huge range of prizes for machines is always available through our website for immediate ordering and dispatch. One of our first franchisees in Australia, Kerry Towns of Gunnedah/Tamworth NSW writes: “I was looking for part time work - something I could do at my leisure that would allow me to be more flexible with my hours. I became a Koalakrane franchisee in September 2009. The guys who set up the franchise for me (Rick and Shane) were absolutely wonderful. They found sites for the machines and set them up. They are only a phone call away if I have any problems. Their motto is so true; you are in business for yourself but not by yourself. I wouldn’t hesitate in recommending a Koalakrane franchise to anyone. The hours are flexible and the promotions are only limited by your imagination. It certainly beats sitting behind a desk all day.” v So what are you waiting for? If you’d like to know more about this fantastic business opportunity call Rick for a chat on 0427 888 635 or visit www.mynewfunbiz.com www.koalakrane.com.au or www.kiwikrane.co.nz.

OUR FRANCHISEES ARE CLAWING IN CASH

How would you like a business where you can work your own part time hours, and keep earning money while you’re fishing, shopping or even sleeping? How would you like to a business where you spend one or two days visiting friendly people and giving them money? Koalakrane is a business system in which full training is given, and help and support is always just a phone call away. You’ll be joining a company with over 10 years experience with over 40 existing successful franchisees. Koalakrane has the exclusive and preferential support of major Australasian brands such as AFL, NRL, Super Rugby, Hyundai A League, ANZ Champs and NBL. You’ll be the only franchisee in your territory, so talk to us now about whether your local area is still available, and find out more detailed information.

Rick Garrity 0427 888 635 www.mynewfunbiz.com

profile: lollypotz

LOLLYPOTZ

HAS THE GIFT HAMPER MARKET LICKED

Lollypotz continues to see amazing growth throughout Australia and has recently tackled Queensland, with four franchises now open in Cairns, Ipswich, the Sunshine Coast, and Brisbane CBD.

ollypotz Franchisor, Louise Curtis, is keen to continue to see growth in Queensland, and also looks to open their first franchise in South Australia in 2011 to complete the national service they currently provide. “We are yet to market our business in South Australia, simply because we haven’t had time. We are servicing that area from our Head Office in Canberra, which is not ideal.”

One of the great benefits of being a Lollypotz franchise owner is that each business is generating orders for the others around the country. Based on the Interflora concept, Lollypotz now has a large portion of Australia covered and is able to deliver same day to its customers, providing an excellent level of service, and one that no other internet gift business can offer. In addition, Lollypotz now has three franchises operating in Auckland, so can offer the same service across the Tasman. Latest recruit to the Lollypotz organisation, is Lisa Liddell, the new franchise owner of the Brisbane CBD Franchise. Lisa was attracted to the business due to the vibrancy of product, flexibility to work from home and of course, the chocolate! “It’s been a huge learning curve since starting in September, leading up to the very busy festive season. I am busy! It’s been great to see how much people love this product in

116

Queensland. The colour, the range and the price can cover every person’s taste and budget and it’s great because we can market our business to all demographics. We also have the benefit of having products for every major occasion throughout the year, namely Valentines, Easter, Mother’s Day, Father’s Day and of course, Christmas.” Lisa says she has enjoyed the challenge of marketing her business, because of the reception she receives when she delivers her product. “The product sells itself so it’s a really positive business to be part of,” says Lisa. The Lollypotz Head Office is located in Canberra and all stock is provided to franchise owners from there – Lollypotz has a support team of eight staff supporting franchises every step of the way. Louise Curtis was recently named the Franchise Council’s NSW/ACT Franchise Woman of the Year, recognising her efforts in developing this franchise system, which is mostly owned and operated by women. “This business attracts women, because of the colour and fun aspect of it. It is hard work at the busy times, but provides a great deal of satisfaction and reward for those who are up to the challenge.” For information about a Lollypotz Franchise, please contact Lia Barnes at The Franchise Shop on (03) 9729 9534.

Lisa Liddell, Brisbane CBD Franchise

What do you need to join the Lollypotz franchise program?

• Strong communication and organisation skills to work with your new customers and meet their needs and expectations.

• An ability to market the Lollypotz name

and your services to potential clients and to build and retain a customer base.

• The motivation and dedication to drive your new business.

• A desire to assist, develop and grow

the entire system for your benefit, your customer’s benefit, and the benefit of the system as a whole.

• The capacity to work hard, work honestly and with the support of your family.

• The financial capacity to purchase the franchise and fund its start up period.

Chocolate Bouquets Chocolate Bouquets

PROFILE: Ak tiv group

Get Aktiv

and watch your franchise grow A

ktiv is a Brisbane-based company that has helped grow and develop several successful fast food franchises including Bucking Bull, se7en Gourmet Takeaway, Skewerz Kebabz and The Kebab Co.

After 10 years in franchising, including two years as a franchise owner and three years as a master franchisee, Aktiv’s executive director, Dean Vella knows the difference between a strong and productive relationship between franchisees and franchisor, and a bad one. According to Dean, franchise owners and staff are trained in every aspect of the business from day one and then coached and supported continuously. Strong branding, stylish marketing material and ongoing coaching provide Aktiv franchise owners with the tools to grow and sustain a profitable business. “The Aktiv group has quite an intensive initial, as well as ongoing, training program, so when it’s time to remove the training wheels for the first time, our support and training staff are standing close by to ensure franchise owners are supported and any initial concerns

addressed, so the franchise owner is confident and able to meet the brand’s operational requirements,” says Dean. Aktiv group’s primary brand is Bucking Bull. The successful Roast & Grill chain is still 100 per cent focused on the products that gave them their start – the traditional Aussie Roast, home-style burgers and sandwiches, spuds and classic subs. “The success of Bucking Bull rests upon solid foundations of experience, industry knowledge, extensive franchise and staff training, a franchise support network ingrained with a passion for food, retail and customer service and a franchise base of loyal, passionate and motivated store owners,” says Dean. Graham and Sue Carrington, owners of Bucking Bull, Lakeside Joondalup in Western Australia, have been with the brand for many years. “We’ve been involved with Bucking Bull since its beginning and we wouldn’t still be involved if we weren’t happy. The support we get is terrific. We’re very happy to be part of the Bucking Bull community,” says Sue. 2010 is testament to Aktiv group’s success with the acquisition of several new brands including se7en Gourmet Takeaway, a high-end takeaway concept boasting modern branding, stylish store design and an all-day menu of hot breakfasts, gourmet grills, seafood, freshly made salads and coffee.

Stuart Beechen, Managing Director and Dean Vella, Executive Director of the Aktiv group

118

Peter, master franchisee for se7en’s West Brisbane territory and franchise owner of Bucking Bull at Ipswich Riverlink Shopping Centre in Queensland, is thrilled to be sharing in the success of his chosen brands. Upon choosing the Bucking Bull and se7en

Franchises, Peter says the greatest appeal for him was the ‘support provided by the franchisor’. “There is a big difference between franchisors and the level of support given. I also believe in the brands,” Peter said. Aktiv recently announced the acquisition of Western Australian brand The Kebab Co. with plans to merge it with new franchised brand, Skewerz Kebabz. Aktiv group’s Managing Director, Stuart Beechen, said the merge will benefit all involved. “The acquisition provides additional opportunities for the Aktiv group and the franchisees of each system by allowing for the integration of products, collaborative marketing initiatives, co-branding, supply economies and leveraging of the Aktiv franchise management systems.” Basil Bresgi, is the franchise owner of both Bucking Bull and The Kebab Co. in the Centro Galleria Shopping Centre in Western Australia. “The opportunity for The Kebab Co. to join the Aktiv group was an easy choice considering the franchise support, marketing and group purchasing benefits provided to me as a Bucking Bull franchisee over the past 10 years,” Basil said. To become part of the Aktiv group, contact Dean Vella on 0414 187 940 or email dean.vella@aktivbrands.com. For more information, visit www.aktivbrands.com.

e xpert ADVICE

MAXIMISING

Bob Way, Managing Director, Retailplanners

YOUR STOCK INVESTMENT Y

et another Christmas has been and gone and as retailers we begin to take stock of the inventory that remains on our shelves.

a category, department or classification requires not only good selection skills (i.e. ‘this will be a great seller’) but also some disciplined and logical analysis.

Some of us have planned and promoted well and have moved the large majority of stock that we had allocated for the Christmas surge.

The handing over of range construction to suppliers can lead to stocking every option within the supplier’s brand. While it is easy to accept the supplier’s pitch and take the full brand range on board, it is harder to construct a range that is unique to your business.

Others will be left with more stock than they want because the season wasn’t as busy as planned, or probably more to the point, planning stock levels wasn’t what it should have been. What happens a lot of the time is that some retailers try to be all things to all customers. This is a noble aspiration; however, sometimes this objective can be pursued to a point where it is detrimental to the organisation’s survival. It is possible that, in regard to inventory investment, less will deliver more.

Constructing your own range requires a number of issues to be considered and analysed. Understanding your customer and their behaviour is an important prerequisite, however, because customers vote with their dollars, sales analysis and a few store trials will tell us a lot about how their minds work. Of course it won’t hurt if we watch and talk to some customers as well!

So how do we maximise our stock investment?

Do we need another product option in our range?

A retailer who tries to stock every brand and every permutation of model, size, and colour within that brand may be overstocked and may also be using shelf space inefficiently. Therefore, both the return from selling space and inventory investment are inefficient.

There’s more to it than picking the winners and understanding customers. The big question is: ‘Do we need another product option in our range?’

In extreme cases, this can be the path that leads to ruin. Too much stock coupled with poor stock turn around leads to poor profitability and cashflow because working capital is invested in stock that is generating an inadequate return and is taking up valuable shelf space.

How can we manage stock range and shelf-space to get an optimum return? Constructing a range of products within

120

This can only be answered by careful review of the existing options that are in our range to identify if there is a gap that our customers would want us to fill. If, by adding a new item, we duplicate the features and benefits of an existing item and deliver no additional advantage to our customer (or worse confuse the customer’s buying decision) why are we adding this new item? If there is a case for adding a new item, we then need to consider the impact on store space and any adverse impact on existing

product sales. There is a point where continuing to add products to range is like pouring a litre of water into a tea cup. The store just doesn’t have the shelf space to optimise sales from every item in the range and presentation deteriorates, sales and profit decline and cash-flow may become difficult.

How do we know when we are in this situation and how do we fix it? Poor inventory management is like a disease; the symptoms are visible but you need to know what to look for so that the right treatment can cure the illness and ensure that it does not recur. Symptoms will include low sales, poor stock turns, poor cash flow, poor profitability and no funds to replenish stock as it is sold. Making decisions and fixing problems all start with a simple process:

• • • • • •

define the problem identify the real cause of the problem (and not the symptoms) develop an objective that will define the future conditions that you want to achieve determine a course of action and set a program in place to achieve the objective test progress at each step and modify your plan if new evidence (not a change of mind) has emerged test the final outcome in the field before roll-out. Store trials can be of great help and get store teams and customer input if properly managed.

Supplier relationships and range construction Suppliers have a wealth of knowledge about

their products and, usually, about their industry or market segment. Good supplier relationships are important to every retail organisation. Regular meetings to review the performance of a category will benefit from informed and detailed supplier analysis. Meetings with suppliers will also provide the basis for some robust discussion about financial returns and options for range extension, rebates and a host of other initiatives.

Using planograms Of course all of this planning, decision making and communication will be greatly aided by the use of professional planogram support. Planogramming systems will provide the

ability to view product performance in terms of space and GMROII (Gross Margin Return On Inventory Investment)* Planograms give the category manager the ability to see the range as it should be displayed in stores, analyse the financial returns, test decisions to rationalise the range and communicate to stores the requirements for space allocation and presentation method. * Gross Profit Dollars Ăˇ Average Stock @ Cost = Return per $ of Inventory For example: Sales of $1,200,000 @ 30% GP = GP $360,000 GP$360,000 Ăˇ Stock on Hand $300,000 = $1.20 for each $ of Stock HINT: A simple check is: 4 Turns X 30% = 120% or $1.20 per $ of Inventory

Retailplanners is an integrated retail consulting business, and has been providing merchandising and retail advice and services to some of Australiaâ&#x20AC;&#x2122;s leading retailers for more than 25 years. Retailplanners has extensive experience in helping clients maximise financial outcomes by providing professional and practical consulting, store design, branding and merchandising services. Retailplanners offer a complete solution for retailers who are establishing a new business, or for existing retailers who want to update the brand, store design, merchandising standards or financial return from inventory investment. For further information, contact Bob Way at Retailplanners on 0418 109 929 or visit www.retailplanners.net.au.

CN pa utz R

121

franchise e xpo 2011

Franchising & Business Opportunities Expo T

he informative Franchise & Business Opportunities Expo 2010 series attracted record visitor numbers across Australia, bringing people who had both the passion and the means to invest in the franchising sector. Following on from last yearâ&#x20AC;&#x2122;s success, the Franchising & Business Opportunities Expos are set to return in 2011. The series will kick off in Sydney on 1â&#x20AC;&#x201C;3 April, and will then move on to Perth, Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the

122

terms and conditions associated with signing contracts.

understanding of the franchise industry and the businesses they are interested in.

For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective.

As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v

Following on from the Franchising Boot Camp, the Franchising Networking Lounge sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate

Next yearâ&#x20AC;&#x2122;s show dates are: Sydney

1-3 April 2011

Perth

21-22 May 2011

Melbourne

19-21 August 2011

Brisbane

10-11 September 2011

Pre-registration opened in November 2010 - for more information, visit www.franchisingexpo.com.au.

RKING F

Itâ&#x20AC;&#x2122;s the perfect place to begin your new business search or finalise your decision making process: t $PNQBSF PWFS GSBODIJTF BOE CVTJOFTT PQQPSUVOJUJFT t *OWFTUNFOU MFWFMT GSPN VOEFS QMVT t 'SFF CVTJOFTT TFNJOBST

OF YO

T U

SYDNEY PERTH MELBOURNE BRISBANE

1 - 3 APRIL 2011 21 - 22 MAY 2011 19 - 21 AUGUST 2011 10 - 11 SEPTEMBER 2011

Registration will be open in November 2010. Please visit www.franchisingexpo.com.au in November to pre-register for your FREE ticket. ONLINE MEDIA PARTNER

ENDORSED BY

t 'SFF MFHBM BOE mOBODJBM BEWJDF 123

I S E E S F R A N C H T H E

M A G A Z I N E

F O R

F R A N C H I S E E S

AU STR ALI A JAN / FEB 2011 $7.95 AUD INC.

GST VOL 05 ISSUE

NEW YEAR NEW BUSINESS NEW YOU!

10 QUESTIONS

YOUR EXPANDINAGNCHISE FR

01, 2010

6 SsTsinEgPthSe

GENERATION HOMES

Keys to success

to cro

TASMAN

TO ASK BEFORE YOU BUY

WHY, HOEW & WHhisNe

HOUSE & GARDEN

TO SAV

S LAT EST NEW

N E S S B U S I

$6.95 NZD VOL 01 ISSUE 02 2010

7 WAYES$ BAN KS ICE FRO M THE FIN ANC IAL ADV

AL A N NE W ZE LI AN &

UE VOL 01 ISS

YOU BEAUTY! FIT & HEALTHY FRANCHISES

r o s i h c Fran

AU ST RA

Franchises

LOW COST - BIG

to Franc ss e your busin

FD RI RANCHIS

L IA & N Z

F O R

KIWI

TOP

AUSTR A

N E M A G A Z I

T H E

COUPLES Doing it together

ICE LAW YER S’ ADV

Resources at your fingertips! CGB Publishing is recognised by the Franchise Council of Australia (FCA) and the Franchise Association of New Zealand (FANZ) as a leading supplier of franchise publications in Australia and New Zealand.

NZD (INC

. GST )

THE MO ST COMPR EHENSI VE GUIDE

2011

Current titles include:

Business FRANCHISE Australia magazine – The Magazine for Franchisees Bi-monthly publication RRP $7.95

Business FRANCHISE New Zealand magazine – The Magazine for Franchisees Quarterly publication RRP $6.95

Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication RRP $9.95

The FRANCHISE GUIDE Annual publication RRP $29.95

The Australian and New Zealand Business FRANCHISOR magazine CGB’s websites also provide an additional advertising and information format and complement our publications. www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

ECTO RY 1500 LISTING S

$9.95 AUD , $11.95

For more than 20 years CGB Publishing has applied their successful format to produce the finest quality business magazines and publications in the UK, Canada, Australia and New Zealand.

BANK ITATIONit ACCREDow to get

SPECIALIST ADVICE FROM EXPERTS BUY & MANAGE YOU R OWN BUSINESS THE TOP FRANCHISE

S AVAILABLE

franchisor profile

tom kartel Taco Bill Director T

om Kartel understands that hard work and determination play an important part in achieving success. He arrived in Australia speaking no English and managed to climb the ranks at Taco Bill, the longest established Mexican franchise in Australia, to become a joint Director and assist in growing the business to 30 restaurants nationally. His journey began in 1986, when he decided to migrate to Australia from Iran. He was working at Emirates at the time, but wanted to experience a different culture and lifestyle. Having a strong work ethic and the ability to ‘give anything a go,’ he began work as a kitchen assistant at Taco Bill’s South Melbourne restaurant in 1987. Tom had a challenging, but rewarding time in his role as he immersed himself in the Australian culture. He developed his English skills by speaking with colleagues who aided his learning and enabled him to quickly grasp the language. Tom enjoyed the camaraderie at Taco Bill and appreciated the thorough processes and training, which laid the foundation for him to continue his journey with the business. In two years Tom progressed from head chef to restaurant manager at Taco Bill, South Melbourne. His passion for delivering a high level of customer service was evident when he trained new franchisees. They would often comment on Tom’s in-depth knowledge of the recipes, procedures and dedication to service. When he was training franchisees he realised he had

the ability to own his own franchise.

TIMELINE:

In 1994, Tom’s dream became a reality when he established Taco Bill in Springvale. He had confidence in the success of Taco Bill restaurants and knew that having commitment and drive made anything possible. Within the next four years Tom secured another two locations in Clifton Hill and Camberwell, which gave current and prospective franchisees a fantastic example of what can be achieved at Taco Bill.

2009 – 2010: Opened seven new restaurants in

Although Tom had three restaurants under his belt and suitable business acumen to run the restaurants, he enrolled in a degree of Applied Business at Swinburne University to further his knowledge. When he completed the degree he decided to set his sights higher, and in 2002 discussed purchasing 50 per cent of the Taco Bill business with current owner Stan Teschke.

2003 - 2005: Opened four new Taco Bill

Tom now has an equal share in the Taco Bill franchise with Stan Teschke and has continued to expand the business with the opening of further sites. He went on to complete a Masters in Business Administration (MBA) at Swinburne University which gave him a deeper insight about business, so he could identify and address business problems and manage franchisees and employees with a more structured approach.

(later sold)

Tom and Stan have an aggressive growth plan to expand Taco Bill with the opening of restaurants in metro and regional areas where there are limited Mexican restaurants that also offer takeaway.

regional and metro areas (sold three) 2008: Extensive market research for new Taco Bill sites in regional and metro areas 2005 - 2007: Successfully completed Masters in Business Administration (MBA) at Swinburne University locations (later sold) 2002: Bought 50 per cent of the Taco Bill business 2000: Completed an Applied Business degree at Swinburne University 1996 – 2000: Acquired two Taco Bill locations 1994: Opened first Taco Bill in Springvale 1990 – 1994: Trained Taco Bill franchisees 1989: Taco Bill South Melbourne Restaurant Manager 1988: Taco Bill South Melbourne Head Chef 1987: Taco Bill South Melbourne kitchen assistant 1986: Arrived in Australia

125

Professional Services Listings DONALDSON WALSH LAWYERS

Kings Chambers, 320 King William Street, Adelaide SA 5000 P +61 8 8410 2555 F +61 8 84102322 Contact Alan Branch E info@dwlaw.com.au www.donaldsonwalsh.com.au

WINNER Supplier of the Year MYOB Excellence in Franchising Awards 2009

For straight-talking, forward-thinking support at every stage of the franchising process, our highly experienced, award-winning team is at your service.

Wisewould Mahony Lawyers

THIS AD SPACE COULD BE YOURS! CALL 03 9787 8077 AND BOOK NOW TO APPEAR IN THE NEXT ISSUE

the magazine for franchisees

Franchise B USINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au www.wisewouldmahony.com.au Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions

AUSTR A LI A

Professional services listings are a great way to promote your business for more information call 03 9787 8077

• Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

126

(+61 3 9787 8077 from outside australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au

FRANCHISE LISTINGS FRANCHISE

INITIAL FEE

MIN INVEST

FCA, HIA, QMBA

$95K + GST

$200K + GST (Based On $95K Franchise Fee)

70 Aus, 5 NZ

FCA & FANZ

$44,900 plus GST

$200,000 plus equipment leasing plus monthly franchise fee of $900

ELECTRICAL TEST AND TAG

FCA

$29,500

$40,000 + GST + Vehicle

FRESH FOOD HOME DELIVERED

185

$110,000

MOBILE SHARPENING SERVICE

18 areas

$60,000 + GST

$36,000, Country areas only

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE

4 (@1/2/11)

N/A

$40,000

$150,000 + (dependent upon site conditions)

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$48,900 + GST

$250,000 + GST

TYRES, WHEELS & BAYYERIES

133

$100,000 + GST

$400,000+

$47,90 0 + GST

$175,000 + GST (+fit out)

BRAZILIAN BEAUTY (AUST) PTY LTD 12 Kent Road, Wooloowin QLD 4030 Ph: 07 3857 4181 Fax: 07 3857 6212 Email: headoffice@brazilianbeauty.com.au Website: www.brazilianbeauty.com.au

BEAUTY AND CUSTOMER SERVICE EXCELLENCE

FCA

$45,000

$250,000 - $350,000

BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net

ROAST GRILL & CARVERY

FCA

POA

MAXIMISE BUSINESS GROWTH

national franchise brands represented

POA From $125,000 + GST

ALLSAFE ENERGY EFFICIENT PRODUCTS Head Office – 56 Pickering Street, Enoggera QLD 4051 Ph: 07 3855 8733 Fax: 07 3354 1196 Mobile: 0428 255 723 Email: d.j@all-safe.com.au Website: www.franchise.all-safe.com.au

NATURE OF BUSINESS

OUTLETS

ENERGY EFFICIENT PRODUCTS

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Phone: 1300 766 202 Fax: 02 9415 5399 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au

HEALTH AND FITNESS

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: kim@atservices.com.au Website: www.appliancetaggingservices.com.au AUSSIE FARMERS DIRECT Building 10, Level 3, 658 Church St, Richmond VIC 3121 Ph: 1300 645 562 Fax: 1300 365 728 Email: Jason.hanns@aussiefarmers.com.au Website: www.aussiefarmers.com.au B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: info@ifranchiseyou.com.au Website: www.bssharp.com.au BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1760 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au BOB JANE CORPORATION PTY LTD 471 Williamstown Road, Port Melbourne, VIC 3207 Phone: 03 9091 0777 Fax: 03 9091 0735 Email: reception@bobjane.com.au Website: www.bobjane.com.au BODY & HEALTH SOLUTIONS Shop 176, Watergarden’s Shopping Centre, 399 Melton Hwy, Taylor’s Lakes 3038 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.bodyandhealthsolutions.com.au

BUSINESS DEVELOPMENT COMPANY Chadstone Shopping Centre, Level 2, Borders Tower, 1341 Dandenong Road, Chadstone VIC 3148 Ph: 03 9564 3444 Fax: 03 9568 3752 Email: enquiries@bdcaus.com Website: www.bdcaus.com CAFE2U Unit 1/ Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

ASSOC MEMBER

MOBILE COFFEE VANS

150+

FCA, IFA

Initial Fee Included in Purchase Price

QUICK SERVICE, FAST FOOD RESTAURANT

100

FCA

$35,000

$50,000 - $500,000

CATERING EQUIPMENT SUPPLIER

FIA

N/A

AUTOMOTIVE SERVICES AND REPAIRS

TACC Member/ Accredited Repairer/ Accreditation

POA

MOBILE CREPE & COFFEE CATERING

Nil

$29,500

CUPA NUTZ Klemms Business Brokers, 551 Glenferrie Road, Hawthorn East, VIC 3123 Ph: 0425 838 800 Fax: 03 9819 1816 Email: ccrawford@klemms.com.au Website: www.cupanutz.com.au

HOT NUT VENDING

160

$19,900

$79,900 plus gst

DOCUMENT MANAGEMENT SOLUTIONS Ph: 0418 769939 Email: Richard@documentsolutions.com.au Website: www.documentsolutions.com.au

RECORDS MANAGEMENT, ARCHIVING SERVICE

POA

$50,000

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50K

ECO FRIENDLY PEST MANAGEMENT SERVICES

FCA

$25,000

$100,000

$22,000

$200,000 - $300,000

CHICKEN TREAT 1 Whipple Street, Balcatta WA Ph: 08 9240 9777 Fax: 08 9240 6110 Email: neil.soares@chickentreat.com.au Website: www.chickentreat.com.au COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au COOPER AUTOMOTIVE 63 Charles Street, Moonah TAS 7009 Ph: 03 6273 3351 Fax: 03 6272 4600 Email: mark@cooperautomotive.com.au Website: www.cooperautomotive.com.au CREPE AFFAIR PO Box 7181, Bondi Beach NSW 2026 Phone: 1300 273 737 Fax: 02 9343 0265 Email: enquiries@crepeaffair.com.au Website: www.crepeaffair.com.au

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au ECO PEST CONTROL Unit 1, 813 South Road, Clarence Gardens SA 5039 Ph: 08 8354 0470 Fax: 08 8354 0570 Email: info@ecopestcontrol.com.au Website: www.ecopestcontrol.com.au ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: mhaydar@ellabache.com.au Website: www.ellabache.com.au ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: 08 8362 6777 Fax: (08) 8362 7588 Email: info@essentialbeauty.com.au Website: www.essentialbeauty.com.au

SKIN CARE, BEAUTY INDUSTRY

150 Franchise Council Nationally of Australia (FCA)

BEAUTY SALON SERVICES

FCA

$25,000 plus GST

$250,000 plus GST

EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0410 465 884 Email: oliver.hunt@ezyaccounts.com Website: www.ezyaccounts.com

CLOUD BUSINESS SOLUTIONS INC. PAYROLL & BOOKKEEPING

Two levels $15,000 & $30,000

$15,000 or $30,000

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

611

FCA & FANZ

From $20K

From $25K

FERGUSON PLARRE BAKEHOUSES 35 Harrick Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: franchising@fergusonplarre.com.au Website: www.fergusonplarre.com.au

RETAIL FOOD OUTLET

FCA

From $200,000 + GST

GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 0409 874 309 Fax: 08 8333 1544 Email: admin@gracewebster.com.au Website: www.gracewebster.com.au

RECRUITMENT

Currently 1. Anticipate 5-6 per state

$11,500 plus GST

$34,000 plus GST

GROUT PRO AUSTRALIA c/o The Franchise Shop, Suite 19, 653 Mouintain Highway, Bayswater VIC 3153 Phone: 1300 139 557 Fax: (03) 9729 9534 Email: joe.h@groutpro.com.au Website: www.groutpro.com.au

TILE & GROUT RESTORATION

FCA & FANZ

$25,000 PLUS GST

HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au

HAIRCARE & BEAUTY RETAIL & SERVICES

125

Franchise Council of Australia

$66,000 + GST

$350,000 - $500,000

BOUTIQUE BUSINESS CONSULTING

Founder Fellow Certified Practicing Accountant

Range $25,000 $125,000 + GST

$25,000 + GST

ICMI SPEAKERS AND ENTERTAINERS PO Box 2311, Prahran VIC 3181 Ph: 03 9529 3711 Fax: 03 9529 4573 Email: barry@icmi.com.au Website: www.icmi.com.au

SPEAKERS, ENTERTAINERS AND TEAMBUILDING ACTIVITIES

CEO Institute, IASB, FCA, MEA

$60,000

i-FRANCHISE-YOU Melbourne Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.ifranchiseyou.com.au/for-sale.html

CONSULTANCY FRANCHISE

$30,000 + GST

COMPUTER REPAIRS, SALES & CONSULTING

Jims Group Is an FCA Member

$18,700

$20,000-$50,000

JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: franchisesales@partycastles.com Website: www.partycastles.com.au

JUMPING CASTLE DELIVERY & INSTALLATION

IFA, AALARA, IAAPA

POA

FROM $35K

JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: chiree@justcuts.com Website: www.justcuts.com

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

SPORTS ENTERTAINMENT CRANE MACHINE

6 Australia, 50 New Zealand

$7,500

$35,000

LENARDS PO Box 5630 West End QLD 4101 Phone: 1800 068 111 Fax: 07 3100 7888 Email: info@lenards.com.au Website: www.lenards.com.au

FRESH & VALUE-ADDED CHICKEN PRODUCTS

200 stores

FCA

$50,000 + gst

$180,000 to $400,000

LOLLYPOTZ 6/66 Maryborough Street, Fyshwick ACT 2609 Ph: 1300 565 597 Fax: 02 6280 9705 Email: louise.curtis@lollypotz.com.au Website: www.lollypotz.com.au

CHOCOLATE BOUQUETS

FCA

$55,000

$70,000

MAGAZINE VENDING

Wurlitzer

$29,550 per machine

$29,550

iBALANCE BUSINESS INSTITUTE 4 Queens Road, Mt Pleasant WA Ph: 1300 ibalance (422 526) Fax: 08 9463 1473 Email: Lloyd@ibalance.com.au Website: www.ibi.net.au

JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com

KOALAKRANE 360 Marine Parade, Labrador QLD 4215 Ph: 07 5532 6605 Email: rick@koalakrane.com.au Website: www.koalakrane.com.au

MAGAZINE VENDING Level 56, 19-29 Martin Place, Sydney NSW 2000 Ph: 1800 079 990 Fax: 02 8569 0901 Email: sales@magazinevending.com.au Website: www.magazinevending.com.au

127

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

MEN’S SALON AND SPA

$50,000

$260,000

COMMERCIAL CLEANING CONTRACTOR

National

FCA, Property Council of Australia, Green Council of Australia

FROM $12,500 + GST

$12,500 + GST

A HEALTHY NAILBAR FRANCHISE

FCA

$40,000

$180,000

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

230 plus

FCA

$45,000 + GST

$380,000 - $450,000 + GST

NANOTEK (BY ECOWASH MOBILE) 4G, 65 Doody Street, Alexandria, NSW 2015 Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@nanotek.co Website: www.nanotek.co

MOBILE CAR CLEANING & DETAILING

50 In Australia (140 globally)

FCA, Smart Approved Watermark

$37,400 (exc GST)

$45,000 (exc GST)

NAPOLEON PERDIS 90 Euston Road, Alexandria, NSW 2015 Ph: 1300 MAKE UP Fax: 02 8595 0900 Email: franchise@napoleonperdis.com Website: www.napoleonperdis.com.au

RETAIL MAKE UP & SERVICES

0 Franchises, 60 Company owned Australia wide

FCA

$38,000+

$200,000+

MAN WHAT A FUSS 17 McKillop Street, Melbourne 3000 Ph: 07 5520 4166 Fax: 07 5520 4177 Email: lookgood@manwhatafuss.com Website: www.manwhatafuss.com MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au NAILSNOW.COM.AU PO Box 1047, Hyde Park, Castletown, QLD 4812 Ph: 07 4721 1966 Email: info@nailsnow.com.au Website: www.nailsnow.com.au NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

FCA, AAAA, VASA

$10,000

Conversion of existing business $30,000 – New site or purchase varies

CONVENIENCE RETAIL STORES

AACS FCA

$59,500

$350,000

CLEANING SERVICES

New Franchise

$49,000 + GST

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

110

FCA

$210K

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

PROFESSIONAL HAIRCARE RETAILERS AND SALON

128

FCA

$50,000 Plus GST

$400,000

CAFÉ & RESTAURANT

FCA

$50,000

$300,000

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco.com.au Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au NIGHTOWL CONVENIENCE STORES NightOwl Support Centre, Locked Bag 3020, Springwood QLD 4127 Ph: 07 3387 8787 Fax: 07 3387 8788 Email: recruitment@nightowl.com.au Website: www.nightowl.com.au OZZYKLEEN AUSTRALIA Unit 10, 103 Glenwood Drive, Thornton NSW 2322 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.ozzykleen.com.au PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: joinourteam@poolwerx.com Website: www.poolwerx.com PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au RASHAY’S CAFÉ & RESTAURANTS Level 31, ABN AMRO Tower, 88 Phillip Street, Sydney NSW 2000 Ph: 13000 13000 Fax: 02 4648 0048 Email: franchise@rashays.com Website: www.rashays.com/franchise RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

SALSA’S FRESH MEX GILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SCHNITZ Level 1, 9 Robinlee Avenue, Burwood East VIC 3151 Phone: 0410 649 808 Fax: 1300 854 534 Email: franchising@schnitz.com.au Website: www.schnitz.com.au SE7EN GOURMET TAKEAWAY 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0637 Fax: 07 3423 0600 Email: mail@se7en.com.au Website: www.se7en.com.au

FCA Membership

$50,000 Plus GST

PAN-COOKED SCHNITZEL CAFÉs & RESTAURANTS

FCA

50k + gst ($25K re-invested in advertising)

$200,000 Price available upon request

RETAIL FAST FOOD/ TAKEAWAY

FCA

Price available upon request

TOP QUALITY GARAGES & SHEDS

From $20,000

$30,000 to $50,000

RETAIL FAST FOOD/ TAKEAWAY

FCA

Price available upon request

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

FCA

$15,000

$100,000

24 HOUR FITNESS FRANCHISE

FCA

$40K plus GST

$400K-$500K inc. Equip. Leasing

MOBILE TOOL STORES

160

FCA

$40K

From $80K

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SNOREPRO GLOBAL LTD Ground Floor, 209 Victoria Street, Wellington, New Zealand Ph: +64 4 801 7225 Fax: +64 4 801 7227 Email: grant.stephen@snoreproglobal.com Website: www.snorepro.com.au

STOP SNORING SLEEPING AID

Franchise Council of Australia

$40,000 plus GST

$50,000 plus GST

SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: grant.miles@solomons.com.au Website: www.solomons.com.au

RETAIL FLOORCOVERINGS

FCA

$75,000

$130,000

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

$15,000 + GST

$120,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$20,000 (Licence Only)

75 P/W

CLEANING INDUSTRY FRANCHISE

FCA

$35,000+GST

From $80K

GROUP OUTDOOR PERSONAL TRAINING FRANCHISE

145 in Australia & 1 in New Zealand

Fitness Australia

$39,995

MOBILE BEAR MAKING PARTIES

N/A

$35,000 including 8 machines

<$42,000

RETAIL TELECOMMUNICATIONS

153

FCA

$100,000

THE Shed Company Level 1, Evandale Place, 142 Bundall Road, Bundall QLD 4217 Ph: 07 5574 3666 Fax: 07 55743222 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au

STEEL BUILDINGS SALES AND INSTALLATION

Member of the Franchise Council of Australia

$25,000

$45,000

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1562 Fax: 03 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

260+ outlets PETROL AND CONVENIENCE Australia RETAILER wide 47 in Australia SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR / 8 in New HEATING SYSTEMS Zealand

FCA

$145,000

$400,000

SHED BOSS PO Box 311, Bungalow QLD 4870 Ph: 07 4031 1911 Fax: 07 4031 3072 Email: will.emms@gwsb.com.au Website: www.shedboss.com.au SKEWERZ KEBABZ 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0632 Fax: 07 3423 0600 Email: mail@skewerz.net.au Website: www.skewerz.net.au SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au SNAP FITNESS AUSTRALIA PO Box 3753, Burleigh Town, QLD 4220 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: abrowne@snooze.com.au Website: www.snooze.com.au

STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au STEP INTO LIFE 24/148 Chesterville Road, Moorabbin VIC 3204 Ph: 03 9555 0024 Fax: 03 9555 0026 Email: step@stepintolife.com.au Website: www.stepintolife.com STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@telechoice.com.au Website: www.telechoice.com.au

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: syoung@wet-seal.ws Website: www.wet-seal.net

128

FRESH MEXICAN GRILL

$360,000 - $430,000 Plus GST (Food Court Model)

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST

$50K AUD +GST, $50K NZD +GST

XPRESSO DELIGHT 5023 Emerald islands Drive, Carrara QLD 4211 Ph: 0414669101 Fax: 07 5579 9362 Email: stephen.spitz@expressodelight.com.au Website: wwww.xpressodelight.com.au

TRANSPLANT CAFÉ EXPERIENCE INTO WORKPLACE

147

FCA/FANZ

$22,500

$69,400

YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

REIQ

NONE

$50,000

A-Z FRANCHISE DIRECTORY

ALLSAFE Be part of the fastest growing industry on the planet.

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

AllSafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

AllSafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact David Jordan on (07) 3855 8733 or 0428 ALLSAFE (255 723) or visit www.all-safe.com.au and click the Franchise link.

anytime fitness

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours.

Anytime Fitness is a 24-hour fitness club franchise with 1,400 clubs worldwide, including 70 in Australia (with 170 territories sold) and five in NZ (with 15 territories sold). Anytime Fitness was introduced into Australia and NZ in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: www.anytimefitness.com.au or 1300 766 202Anytime Fitness NZ: www.anytimefitness.co.nz or (03) 341 0163

APPLIANCE TAGGING SERVICES

For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

AUSSIE FARMERS DIRECT

• guaranteed customer base

In the tradition of the milkman, Aussie Farmers Direct delivers fresh, 100% Australian products direct to our customers’ doors. We have over 170 franchises delivering to approximately 100,000 customers in Melbourne, Sydney, Brisbane, Perth and Canberra.

• total backend support (ordering, stock control, customer care, etc)

By using local producers and a more direct supply chain we support Aussie growers. And the broad appeal of our convenient home delivery service provides excellent growth opportunities for our Franchisees.

• exclusive territory

Our constantly expanding range includes milk and bread, fruit and vegetables and farm fresh meat. As an Aussie Farmers Direct franchisee you’ll enjoy:

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B & S Mobile Sharpening is proudly Australian owned.

We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

• flexible working hours (avg 25-30 per week) About you Our franchisees are of all ages and come from all sorts of backgrounds. We are looking for Franchisees with a passion for old style customer service, supporting Aussie products and developing their own business. Email enquiries to: devinkilian@aussiefarmers.com.au or call: 03 9015 9144.

B&S

vastly improve their lifestyle as well as take control of their financial future. We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au

BI M O LE

B&S SH

It was established in 1994 and is the market leader in mobile sharpening in Australia today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay.

• full marketing support

With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

PENI

Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?

129

B &S

A-Z FRANCHISE DIRECTORY

backcare & seating Backcare & Seating (BCS) is a unique retail concept, established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. A new Master Franchise has taken control of the brand, and is set to build on the strong foundation of the original licensor to expand the store network to fifteen + stores in ten years. BCS provides in-store service to clients seeking solutions for existing back issues. This may be in commercial seating, ergonomic products, bedding, back-supports, lifestyle, aged and healthcare seating.

In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs to individuals, as well as service large fit-outs of over 600x chairs, which is aided by the fact the brand controls its own Australian-based manufacturing facility. Potential franchisors have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Mark Cohen on 03 9353 0500.

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With over 76 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World visit www.batteryworld.com.au

Bob Jane T-Marts Bob Jane T-Marts is Australia’s largest independent tyre retailer with a national network of franchised and company owned stores. Bob Jane T-Marts sell a range of tyres for passenger vehicles, 4WDs, performance and commercial vehicles as well as an extensive range of wheels and reliable batteries. We also perform associated wheel and tyre services utilising industry leading technology. Every Bob Jane T-Marts store is run by a franchise owner or manager who possess the sound business skills,

enthusiasm, drive and ambition to provide excellence in customer service. Staff are selected for their attitude, integrity, and experience - and quickly become recognised as the tyre experts in their local community. With over 130 stores nationwide, Bob Jane T-Marts has served the motorists of Australia for over 45 years. Customers acknowledge Bob Jane T-Marts as the most trusted name for tyres, wheels and batteries. For more information see www.bobjane.com.au

Body and Health Solutions If you are passionate about weight loss, health and wellbeing then ‘Body and Health Solutions’ is offering a fantastic opportunity to have your own business. Body and Health Solutions is a very unique wellbeing Franchise. 3 different business models are available. Model 1, for the individual who would like the option of working from home with the flexibility of a home based business. Model 2 for the professional who would like to have a shop base, but would like to minimize their investment and, Model 3 for the entrepreneurial spirit who would prefer the benefits of working in a more corporate environment

Body and Health Solutions was born out of a wish to help people achieve maximum weight loss and health. We have an extremely supportive team to help you grow your business. A training system that is implemented by qualified professionals of the highest standards and a range of products that are exclusively produced, for the Body and Health Solutions Franchise’s. If you care about people, are extremely motivated, and would like to be part of our National expansion please contact us on (03)97031135 or go to www.bodyandhealthsolutions.com.au

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

130

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 13 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3857 4181 or Francesca on 0425 733 439 or Andrew on 0409 206 792 to take charge of your future and open the business you’ve always dreamed of.

A-Z FRANCHISE DIRECTORY

BUCKING BULL

A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.

Business Development Company The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified Franchise Business Managers are able to spend quality

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Chicken treat Chicken Treat is an iconic West Australian franchise Brand with over 35 years experience and rapidly expanding Australia- wide Network. Famous for its uniquely flavoured, 12 hour marinated, Rotisserie and Fried chicken, along with a leading Marketing campaign, Chicken Treat truly offers franchisees a Recipe for Success. The acquisition of Chooks Fresh and Tasty along with a store modernisation campaign has seen the brand strengthen its position in the lucrative chicken sector of the QSR market. A number of store options, including existing and new stand-alone and shop-front stores, are available in prime

COMMERCIAL FOOD MACHINERY Established in 1994, Commercial Food Machinery is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our Clayton and Sunshine showrooms offer a wide selection for restaurants, food chains and cafes. At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net

time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, Telstra T-Life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Jeff on 03 9564 3444 or www.bdcaus.com

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

sites, carefully selected for their superior visibility. Finely tuned and well-honed kitchen and restaurant designs, training and operations systems, and a massive and enduring marketing outlay, will ensure the optimisation of all areas of business operations. If you are passionate about customer service and have a huge desire to succeed-now is the perfect time to get on board For further information, including training, return on investment projections, expected margins and initial outlay. Call Neil Soares on (08) 92409777, email franchise@ chickentreat.com.au or visit chickentreat.com.au.

not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas. Contact: Clayton Branch: Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au Sunshine Branch: Jim Carpoussis on 03 8312 1600 or email jimc@cfmvic.com.au

“Your Success Is Our Business”

www.cfmvic.com.au

131

A-Z FRANCHISE DIRECTORY

cooper automotive Cooper Automotive was established in 1995 when Mark Cooper purchased his first workshop. He quickly took the business from a one-man workshop to one of Tasmania’s leading businesses.

Mark understands the perceived obstacles of running your own business and is keen to talk you through them. Cooper Automotive is a locally owned and managed Tasmanian business which has been servicing and repairing vehicles since 1995.

Mark has developed the Cooper Automotive franchise model into one of the most successful small businesses in Australia. Now Mark wants you to join his team and share in the success.

There are six workshops in Hobart and the brand is looking to expand in northern Tasmania and through all cities throughout Australia.

If you are passionate about cars, are driven and enthusiastic and dream about owning your own business, then talk to Mark and find out how you can become a part of the Cooper Automotive family.

Cooper Automotive is accredited through a range of professional bodies making it easy for you to trust in the services we offer.

CREPE AFFAIR

time business this could be for you. With an investment of just $29,500 we’ll get you started and you can decide how far you take it.

mobile crepe & coffee catering An all Australian mobile franchise that ticks all the boxes – part time, easy to learn, unique process, well supported, great ROI, low entry price, grow at your own pace. Crepe Affair is a NEW franchise but benefits from 10 years of continuous product development, operational and franchise experience. If you’re good with people, enjoy working with food (no commercial experience required) and are looking at a way to supplement your income or create a part

For further details contact Mark Cooper on 0438 448 778.

Crepe Affair offers a crepe, pancake and coffee service – both in the home for parties and elsewhere for functions of all types and sizes. Its simple, its effective, its unique. phone: 1300 Crepes (1300 273737) visit: www.crepeaffair.com.au email: enquiries@crepeaffair.com.au

Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,

reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : ccrawford@klemms.com.au Web : www.cupanutz.com.au

Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.

With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au www.documentsolutions.com.au

DUSTER DOLLIES

132

The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

the work suitable to their family needs.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future.

ECO PEST CONTROL

environmentally friendly alternatives.

Eco Pest Control offers an extensive range of services designed to have maximum impact on the target pest species and minimal impact on you, your family and the environment. Our innovative products are designed to have no adverse health effects, particularly when children, pets, and conditions such as asthma are involved.

This, coupled with our emphasis on outstanding customer service, makes Eco Pest Control a highly attractive new opportunity in the franchise sector.

Our award-winning business is well positioned to take advantage of ever-growing consumer demand for

The franchisee will be allocated a generous territory to deliver our unique combination of products and services. For more information please contact Gavin Hutton, Franchise Manager, on 08 8354 0470 or gavin@ecopestcontrol.com.au

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.” We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

Our franchise model is unique, with no royalties and no marketing fees. An attractive business opportunity is now available to existing salon owners. Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Please contact Manal Haydar for more information. E: mhaydar@ellabache.com.au P: (02) 9432 5090 www.ellabache.com.au

ESSENTIAL BEAUTY An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.

Training is not only encouraged, but essential.

Ezyaccounts

training and other ongoing support.

Participate in a market with 43% growth in 2009 and 2million potential customers for cloud business solutions and services. Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $15,000 and $30,000.

Regional Franchisor

Service Franchise As a service franchisee you’ll be able to grow your own business under the EzyAccounts brand. You will receive support from the central national organisation, as well as from your local regional director, assisting you with all aspects of your business from client acquisition, to

FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning

Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system. For more details on this opportunity email us at info@essentialbeauty.com.au or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty

As a regional master franchisor you’ll manage and provide support to the service franchises in your region. You’ll also play a very active role in the local management and market development of EzyAccounts. This option is only available for the right candidate, but is a very rewarding business opportunity. With some very exciting earning potentials. For further information, visit www.ezyaccounts.com, email oliver.hunt@ezyaccounts.com or call on 0410 465 884.

company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.

133

A-Z FRANCHISE DIRECTORY

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at http://www.fergusonplarre.com.au/Franchising.html or contact Anthony Ferguson 0412 424 695

GRACE WEBSTER RECRUITMENT Run your own recruitment business. Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies. • Enjoy impressive back-office administrative support; including invoicing, bills and payroll.

• Build a business you can eventually sell, cashing in on your contacts and relationships. With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business.

• Benefit from professional marketing and media buyingpower with reduced advertising costs.

To find out more, visit www.gracewebster.com.au or phone Russell Meredith, National Franchise Manager on 0409 874309 or email admin@gracewebster.com.au.

GRoutpro

• Multiple Income Streams

GroutPro is New Zealand’s largest and most successful tile and grout franchise and we’re coming to Australia. The NZ franchise earned $664,599.11 PROFIT in its first year and we are looking for just 4 master Franchises to duplicate this success.

• Exclusive Range of GroutPro Branded products

Tile & grout restoration is perhaps the fastest growing sector of the home improvement market today and GroutPro are at the forefront of that growth.

• Estimated First Year Profits of $350,000 + per master franchise • Fantastic High Percentage Recurring Revenue • Only 4 available QLD/NT, VIC/TAS, NSW/ACT, SA/WA • Master Prices from $195,000 - $375,000, individual territory franchises just $25,000

• Proven & Hugely Successful Business Model

For futher information see www.groutpro.com.au or call Lia Barnes at The Franchise Shop National: 1300 139 557 Phone: (03) 9729 9534

HAIRHOUSE WAREHOUSE

services has proven highly successful.

The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

Hairhouse Warehouse is embarking on an aggressive

The combination of the largest range of hair & beauty products along with professional salons and beauty

email franchising@hairhousewarehouse.com.au, or

ibalance® business institute

planning industry and SME’s,

For our Australian Master franchisees we offer:-

ibalance® business institute is a boutique business consulting franchise that offers a unique business model that gives the franchisee recurring yearly income. Franchisees can be home based and are given a 100% money back guarantee on the initial franchise fee. There are NO marketing fees and the business model is based on performance based franchise fees. The franchisees work within the accounting, financial

134

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources.

expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au

Government grants are available for businesses that qualify and the franchisee could benefit from the $20,000 government grant. All training is undertaken by the founder and the franchisee will have their own money making marketing website. If you are sick of the corporate life and want to help people build dream businesses then contact the founder at lloyd@ibalance.com.au or call 1300 ibalance (422 626) www.ibi.net.au

ICMI ICMI Speakers and Entertainers “Simply the Best” ICMI was established in 1986 and is the outstanding player in providing guest speakers, entertainers and team building activities for Conferences, Seminars, Awards Nights and Conventions. In 2007 ICMI became the first bureau in the world to franchise its operation and now has 17 established around Australia and New Zealand. ICMI has worked with all the top Franchise Brands including McDonalds, Hungry Jacks, BP, La Porchetta, Aussie Home Loans, Barry Plant, Subway, Grilled and The Coffee Club.

i-FRANCHISE YOU i-Franchise-You is offering its unique Franchise Consultancy at an introductory price of $30,000+gst for all States. This is, we believe unique in the franchising industry. It offers the opportunity to get involved in the billion dollar franchise industry for a very low entry cost. All training is provided as well as clients to get you started, we at i-Franchise-You offer a full service to our clients, all Documentation, Websites, SEO,

ICMI has an amazing culture with over 50% of its people having been with the company for over 12 years. In its head office in Melbourne the percentage is even higher at over 70%. This incredible statistic is caused by the team aspect of the business and the respect each stake holder and member has for one another. When you buy an ICMI franchise you are not only buying a business you are buying into a family and a great team. ICMI is looking to expand further overseas with Singapore and Hong Kong on its immediate agenda. ICMI’s top franchisees earn in excess of $200,000. For further information contact Barry Markoff on 03 9529 3711.

Site Selection, Advertising, Marketing, Potential Franchisee selection, and much, much, more. Our i-Franchise-You franchisees, can expect to make between $100k-$200k a year with the potential to earn a lot more and all for a low $30k+gst. As we like to say, ”it doesn’t get much better than that” We have been in the business for quite some time and are now looking to expand our business throughout Australia and New Zealand. www.ifranchiseyou.com.au/for-sale.html

JIM’S COMPUTER SERVICES

We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email enquiries@jimscomputerservices.com or for further information go to: www.jimscomputerservices.com

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”.

to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week!

Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Just Cuts™ offer a No appointment necessary, quality style cut and at an affordable price.

At Just Cuts™ Franchise Owners have been free to grow

Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Chiree Craig 1800 334 498 Website: www.justcuts.com

135

A-Z FRANCHISE DIRECTORY

KOALAKRANE Koalakrane is a system in which franchisees operate their own amusement crane machines on businesses in their exclusive territory. TM

Franchisees are supported with prize supply, business development and technical support by the franchisor. Koalakrane has a focus on using popular sporting brands as prizes such as NRL, AFL as well as the latest move releases and cartoon toys.

lenard’s Lenard’s was established in Brisbane in 1987 when Master Butcher Lenard Poulter identified a gap in the market for value-added chicken products. Today, Lenard’s is a multi-award winning company, considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. From humble beginnings, Lenard’s has grown to employ more than 3,000 staff across more than 195 stores nationally.

Koalakrane is a part time business with very flexible hours and is ideal for a person of any age, with no experience required. The two main roles are to look after machines and to source new locations as required. There are 3 investment categories depending on the size of your hometown $32 500, $65 000 or $97 500. All enquiries to Rick Garrity on 0427 888 635 or www.koalakrane.com.au

outstanding Franchise Owner support. Lenard’s has a world class franchise support system with dedicated consultants, an innovative and comprehensive handson training curriculum, a program of continual product development and improvement, and an industryleading Marketing team. Owning your own Lenard’s franchise is a unique business opportunity.

At Lenard’s, our team is dedicated to providing

For further information on opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at info@lenards. com.au. To find your local Lenard’s store, visit www. lenards.com.au

lollypotz

learning from proven success.

A fantastic opportunity to join Australia’s latest and fastest growing gift sensation!

Lollypotz has a very well developed system and website to support you and has supply arrangements with some of Australia’s premier chocolate suppliers. You will receive excellent training, induction and ongoing support and will have 12 months to develop your territory before opening a retail shop.

With franchises available in South Australia, Queensland, Tasmania and throughout Australia in both City and Regional Areas. Lollypotz franchise owners make and deliver beautiful chocolate bouquets in their large and exclusive territory. They even make money if a customer from within their territory orders a bouquet anywhere else in Australia. With over 25 established businesses in Australia, you will be joining an established and supportive team and

For further information about this very exciting new opportunity contact: Lia Barnes, The Franchise Shop Ph: 1300 139 557 enquiries@thefranchiseshop.com.au

Magazine Vending Magazine Vending provides innovative magazine vending machines, which, to date, have been unavailable to anyone else in Australia. The machines take cash and credit card. Magazine Vending, features a high profile Magazine portfolio of more than 60 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Woman’s Day, Cosmopolitan, Dolly, NW and Top Gear. Magazine Vending provides ongoing support to all distributors including locating top locations, follow up and support with ordering stock, and the ongoing administration to make sure clients gain maximum return.

MAN, WHAT A FUSS! Men now have their own….. exclusive Salon and Spa for men catering specifically for every area of the ever growing body & soul male market. So why Fuss?  We have a Unique Market Position in a Growing Male Market.  We have Experienced Franchise Systems.  We put People Before profit, Because “We care”!

136

Magazine Vending also arrange a complete logistical solution making this business easy to operate. The company supplies stock at no cost, and you may return any unsold stock at no cost to the distributor. Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact sales@magazinevending.com.au

The sad news is we have a limited number of Territories available. For all franchise enquiries please contact : Kate Allen Franchise Manager, M: 0417 007 560 P: 07 5520 4166 Email: kate@manwhatafuss.com: Man What a Fuss salon & spa 17 McKillop Street , Melbourne 3000. w: www.manwhatafuss.com

MASTERCARE FRANCHISING Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 30 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves. Benefits include: • A well-known and trusted brand • An affordable financial investment

• Access to a healthy and growing national client base • Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

Nailsnow.com.au Nailsnow.com.au is a service-oriented nail bar franchise committed to empowering women by offering them the opportunity to create their own profitable business. Nailsnow.com.au is seeking franchisees looking to take control of their own team of professionals and to create their own flexible lifestyle business by becoming part of the next big thing in the beauty industry – Nails .Let your creative side shine in a industry that is no longer a luxury but an everyday part of the busy women’s lifestyle. You

don’t have to be a nail technician to own a nailsnow. com.au franchise – but what you do require is a drive to succeed. Nailsnow.com.au will provide you with access to the name and image, group promotions, buying power and comprehensive training to ensure your success. To realise your dream of owning your own business, with the comfort and knowledge of a winning franchise formula,.contact Sue or Karenne on 0438166742 or visit www.nailsnow.com.au.

NANDO’S Franchisees will find their passion for the brand rewarded with an unrivalled level of support through comprehensive training, ongoing guidance and constant feedback. In fact, all franchisees are even assigned their own field marketer and business development manager.

So it’s no surprise our proven business model is accredited with numerous financial institutions with 50- 70% credit available. For more information about how you can become a part of something special, contact Nando’s Head Office on 0411 111 243 or visit nandos.com.au/franchising

NANOTEK – by ecowash mobile

on the street or even on the showroom floor.

Nanotek is the evolution of ecowash mobile, the global leader in mobile car cleaning and a multi-award winning international franchise operation with over 140 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA.

A complete range of services ensures a broad client base ranging from individual car owners, through to car dealers and corporate fleets.

With an exclusive product range based on liquid polymer nano-technology, the entire Nanotek car cleaning process is eco-friendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park,

Napoleon Perdis Napoleon Perdis is a 100% Australian owned and operated makeup cosmetics company and franchise system. Recognised as Australia’s #1 Makeup retailer with over 15 years experience in pioneering makeup retailing within concept store and makeup bar environments. We currently have in Australia over 675 stockists, 35 prestige David Jones Department Store counters and 60 successfully operated concept stores.

Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotek.co call 1800 nanotek (626 683) or email franchises@nanotek.co.

The makeup recommended to the customer is prescribed of course to her by makeup artists that look runway ready and are trained by Australia’s largest makeup academy, founded by none other than Australia’s leading makeup artist. Decide now to become part of our much loved and respected brand and benefit from our passionate customer following. Make life more rewarding and starting a business less difficult and risky with our proven operating system.

Napoleon Perdis is a clean, creative, fun and enjoyable business helping women bring out the celebrity within.

Napoleon Perdis are now seeking passionate people who are looking at driving a franchise business to success.

Seize opportunity today and reap the rewards when each customer purchases a treasure chest of makeup from you.

For all enquiries please contact franchise@napoleonperdis.com or 1300 MAKEUP.

137

A-Z FRANCHISE DIRECTORY

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning

sales and repairs, we professionally service retail, trade and large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

NIGHTOWL Australia’s longest standing convenience retail franchise system, NightOwl Convenience, is offering highly motivated individuals the opportunity to join the successful franchise. NightOwl is expanding into key sites throughout Australia, with existing stores and greenfield sites now available across QLD, NSW and VIC. If you have a passion for retail and a burning

desire to be your own boss and run a successful business, we may have the perfect opportunity for you. Register your interest today by phoning Joel Douglas, NightOwl Franchise Sales and Development Manager on (07) 3387 8787 or 0403 188 027 or email recruitment@nightowl.com.au

OzzyKleen Australia

“Life is never boring” with an almost inexhaustible cash flow, this business leaves the rest way behind.

If you like variety and want to be on the move meeting different people as well as have a regular clientele, then OzzyKleen has an exciting opportunity for you to join one of the most profitable franchising systems in the industry. We are extremely diverse in our services, we do everything from carpet cleaning, office cleaning, move out cleans, move in cleans, builder cleans, domestic cleans, large industry cleans, rubbish removal, upholstery cleaning and protection and lots, lots, more.

The cleaning business is certainly interesting as you never know what the next job is going be or who you might meet. We have made the business multifaceted so you will have a steady income continuously. If one area of cleaning goes quiet you will still have income from the other services. For franchise enquiries call (03) 9703 1135 or email info@ifranchiseyou.com.au

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

138

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on joinourteam@poolwerx.com.

PRICE ATTACK As the authority in hair for over 24 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic and exciting industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full-service Matrix salon and the biggest range of professional haircare products. As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and receive support in every aspect of your business. You have access to a professional office of highly competent

RASHAY’S CAFE & RESTAURANT Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of “food fast”. It embraces the systematic approach of fast food outlets without sacrificing the quality of its food, thereby positioning itself in the casual dining segment. Rashay’s Café is a low to moderately priced, casual-theme, ala-cart restaurant serving seafood, steaks, chicken, pizza, pasta & Café Meals. The systemisation of the business assures that the kitchen can conduct the day to day operations without formal chef qualifications allowing complete control in the hands of the operator (franchisee). Despite the comprehensive menu, it has been created in a

support group trained to offer personalised store assistance, local area marketing consultation, complimentary inhouse design, PR assistance and much, much more. Enjoy comprehensive training (initial and ongoing), in-store support from state managers, thrive off national advertising campaigns, and get the industry edge from a highly successful loyalty program. If you want the best industry product deals and exclusive discounts, become part of Price Attack - one of the most respected names in franchising. Call Barry Jarred for more information on (07) 3216 1616 or email franchising@priceattack.com.au

manner to allow the preparation of many recipe ingredients to be done ahead of time. Most of the ingredients are produced in a central kitchen or otherwise available from local suppliers that meet our high standards. Our restaurants are designed to assemble meals without loosing the authenticity that is expected from a restaurant. Front of house operations are also provided with training & tools, as well as a well branded fit outs to ensure that the unique atmosphere & service can be recreated time & time again. Investment required $300k+ For more information on becoming a part of the Rashay’s family; call us on 13000 13000 or visit www.rashays.com or email franchise@rashays.com

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a

successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

139

A-Z FRANCHISE DIRECTORY

SALSA’S FRESH MEX GRILL Salsa’s Fresh Mex Grill is a fresh take on traditional Mexican food – it’s all about fresh ingredients, authentic Mexican flavours and service with a sombrero!

A sizzling product teamed with the brains behind Boost Juice’s phenomenal success has given Salsa’s the platform to grow by 300% over the past year.

Our salads, guacamole, salsas and marinades are prepared from scratch every morning. And meat and vegetables are cooked to order on a sizzling Mexican barbie. Basically our burritos, nachos, tacos and salads rock with feisty flavour.

With an aggressive marketing campaign, a growing fan base and prime retail space, it’s the Boost Investment Group’s aim to open 20 new Salsa’s this year.

Janine Allis, founder of Boost Juice, has her sights set on the next big thing in franchising and it’s fresh, fast, flavoursome Mexican.

Join this fast-growing Mexican revolution now by contacting the Salsas Franchising Team on (03) 9508 4422 or franchising@salsas.com.au

Schnitz Schnitz is a fast casual food franchise unlike any other. It is the first pan-cooked Schnitzel Franchise in Australia and holds a unique position in the food retail marketplace. We combine great tasting schnitzels with healthy fillings, Saladz and our award-winning Chipz. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at take-away prices, forming the foundation of a stable, growth-driven business. The management team behind Schnitz is an

Se7en Gourmet Takeaway se7en Gourmet Takeaway is a re-invigoration of the classic Aussie Takeaway Shop - with a whole lot more style, sophistication, variety and value. se7en’s all day menu consists of a delicious array of dine-in or take away meals including freshly made salads, gourmet grills, seafood, hot breakfasts, coffee, desserts and our famous seasoned chips and wedges. The se7en brand encompasses a passion for many things including the environment, nutrition,

SHED BOSS Interested in owning your own outlet? A recent survey found that the Shed Boss business is the most economical entry to the Shed & Garage industry. Join the most Successful and Dynamic Steel Shed Network Shed Boss are Australia’s most dynamic & successful Steel Shed Network and sell a premium product with proven professional building systems.

SKEWERZ KEBABS Skewerz Kebabs offers authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. Skewerz is a sensory delight, immersing the customer in an international taste sensation filled with flavour, style and authenticity.

140

Australian family that has been involved in hospitality since 1974. They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business. Schnitz is expanding throughout Melbourne and is looking for energetic, hard-working and passionate franchisees to join our family. Our determination and commitment to success sets us apart from our competitors. Please visit www.schnitz.com.au or email franchising@schnitz.com.au for more information.

rewards for loyal customers and creating and maintaining a positive work environment. se7en has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts to stand alone locations on a coastal esplanade or the main street of a country town. We are currently looking for steady growth in Queensland and interstate. For more information or to make an enquiry, call 07 3175 0637 or visit us online at www.se7en.com.au

All outlets are independently owned and operated by family businesses, using local products and supporting local industry. We are now actively taking applications from builders and business people to operate their own outlet with some available Licences in all states of Australia and New Zealand. If you wish to become a licensee please visit our website www.shedboss.com.au

It’s not just about the food, it’s about the experience and Skewerz provides one filled with dazzling store displays, flaming grills and the exotic zest of the Mediterranean. With your investment in the Skewerz franchise, you can experience the freedom of running and owning a business with the security of working within an established franchise system. For more information or to make an enquiry, call 07 3175 0632 or visit us online at www.skewerz.net.au

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

SNAP fitness

• Financing options available

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times. Easy to own • Affordable investment

Easy to manage

SNAP-ON TOOLS

extensive training and no messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisor-supported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 160 Snap-on franchisees operational in Australia and NZ, market potential is such that the territories are available. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snapontools.com.au Phone: 1800 762 766

Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 19,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, franchise finance accreditation with the major banks plus Snap-on’s own finance programmes available, exclusive territories,

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

• Complete Turn Key Operation • Many franchisees are absentee or semi-absentee owners Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au 1800 SNAP GYM

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

SNOREPRO

people who need a quality and uninterrupted sleep.

Snorepro has been helping thousands of people to stop snoring for over 25 years. Snorepro is a custom made oral device and it really works!

Prior experience is not necessary and we are looking for entrepreneurs who have the passion and ability to create a strong business and consumer network.

Available through dentists and other health professionals, we are looking to bring this exciting opportunity to Australia through a Master Franchisee network who will establish distribution through the health professional industry and also work with key end users such as the armed forces and major consumer and buying groups – all representing

Already well established in New Zealand and with operations opening in Singapore and China plus plans for making the sleeping aid publicly available through a Melbourne dental practice, 2011 will make for an exciting year in Australia. Contact: lia@thefranchiseshop.com.au

141

A-Z FRANCHISE DIRECTORY

SOLOMONS FLOORING Why Solomons could be the key to your future? • Our brand is a national icon. • Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value

• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email grant.miles@solomons.com.au

Southern Cross Chauffeur Drive Clean and Simple – One man business!

3. Flexible working hours:

Simply run your own car and look after your clients, the booking and accounting chores are handled for you.

We work with you. Whether you’re “Early to Bed” or a

Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

You can also hire a driver to keep your car on the road and your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road from $25,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

John Kapnias on 0419 341 319 / 03-9371 2601 or

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

STEP INTO LIFE A franchise opportunity with REAL work-life balance and REAL returns. Looking for a business opportunity with low investment, real returns, proven systems, ongoing support, in a high growth industry that promotes a work-life balance? Look no further, Step into Life – Australia’s most successful Group Outdoor Personal Training Franchise. Why you should join today: • Established in 1995 our systems are tried, tested and proven • Operate in a fast growth franchise - Step into Life is on of BRW magazine’s top 30 for both turnover and growth • Low in going investment and no hidden costs • No prior experience required, we assist you to get your certification

142

“Night Owl”, the extent of your availability is very flexible.

To find out more contact our Franchising Director john@vha.com.au

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

• Excellent support and ongoing training • One of the longest client duration terms in the industry = great reoccurring income • Advertising launch and equipment for your franchise included • Copyright software manages all components of the system • 8 days residential training Register your interest by 31 March 2010 and receive an info kit + BONUS 3 x Group Personal Training Sessions on us! * For franchise enquiries contact: Australian opportunities, call 1300 134 136 New Zealand enquiries please call Larry Cohen on 00 613 9555 0024, email larry@stepintolife.com.au Or visit www.stepintolife.com

STUFFLERS

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit www.stufflers.com or email franchisesales@stufflers.com.

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

TELECHOICE There has never been a better time to become your own boss. TeleChoice is a great choice for you if you are looking for a business in a dynamic industry. With over 150 stores nationally and a massive support base, you’ll always feel part of a great team.

for potential franchisees to join the Telechoice team. If you are passionate to succeed, have a love of customer service and want to start a business with a bang and never look back then a Telechoice franchise could be for you!

After having a huge success with their 2009 expansion Telechoice are expanding again in 2011 and are looking

To start your own business and take control of your life, call the National Franchise Manager today or visit www.telechoice.com.au.

THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company.

them a net capital profit in excess of $400,000, after paying

Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell.

Named as one of the top eight franchising companies in

CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise.

the initial Franchise fee plus all the set-up costs.

Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our Website

Three weeks later, the Franchise was sold for $495,000 giving

www.theshedcompany.com.au for more information

UNITED PETROLEUM

committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 240+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately

WET-SEAL Your waterproofing & underfloor heating experts Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Joanne Stewart on (03) 9413 1680 or download an Expression of Interest Form on www.unitedpetroleum.com.au Vendor Finance Available / FCA Member

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact Scott Young on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email syoung@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.net

143

A-Z FRANCHISE DIRECTORY

xpresso delight Invest in an Xpresso Delight franchise and seize the opportunity to profit from one of the fastest growing markets on the planet. As the number of coffee drinkers has boomed, the market has exploded! The demand for gourmet coffee in the workplace is very poorly met. Each day, thousands of workers trek to the nearest café to pay as much as $4.00 for their coffees.

walk six steps and get a perfect cup of gourmet coffee in a mere 25 seconds. This is the premise of Xpresso Delight- transplanting the café into the heart of the workplace at a fraction of the price that people pay in a cafe.

This is a huge market waiting to be tapped. Why would these people repeat this daily trek if they could just

Xpresso Delight is a simple one-day a week business with no employees no ongoing sales minimal stock holding. Your next step is going onto our website and make an enquiry at www.xpressodelight.com.au

YONG REAL ESTATE

potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the world,

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed. For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

www.businessfranchiseaustralia.com.au

144

+HUHÅ&#x2019;V D EXVLQHVV SODQ WR KHOS \RX VOHHS ZHOO %\ FKRRVLQJ WR LQYHVW LQ D 6QRR]H IUDQFKLVH \RXÅ&#x2019;UH QRW MXVW EX\LQJ LQWR RQH RI $XVWUDOLDÅ&#x2019;V OHDGLQJ EHG UHWDLOHUV \RXÅ&#x2019;UH EX\LQJ LQWR D FRPSDQ\ ZKRVH SKLORVRSK\ LV WR OHDG WKH PDUNHW LQ LQQRYDWLYH VOHHS VROXWLRQV 6QRR]H RIIHUV \RX Å&#x2122; 7KH ORQJHVW HVWDEOLVKHG IUDQFKLVH EXVLQHVV PRGHO Å&#x2122; $ XQLTXH VHOOLQJ SURFHVV Å&#x2122; ([FOXVLYH EUDQGV Å&#x2122;b,QQRYDWLYH SURGXFW GHYHORSPHQW Å&#x2122;b(IIHFWLYH QDWLRQDO PDUNHWLQJ VWUDWHJLHV Å&#x2122; 'HGLFDWHG Æ&#x201A; HOG VXSSRUW DQG WUDLQLQJ ,I \RXU GUHDP LV WR UXQ D Æ&#x192; RXULVKLQJ EXVLQHVV WKHQ D 6QRR]H IUDQFKLVH FRXOG EH IRU \RX 6QRR]H KDV EHHQ RSHUDWLQJ VXFFHVVIXOO\ VLQFH DQG ZLWK WKH H[SHULHQFH ZHÅ&#x2019;YH JDLQHG ZHÅ&#x2019;UH DEOH WR SURYLGH DOO RI RXU IUDQFKLVHHV ZLWK D VROLG SODWIRUP WR VWDUW D 6QRR]H EXVLQHVV DQG WKH SURSHU LQIUDVWUXFWXUH DQG RQJRLQJ RSHUDWLRQDO VXSSRUW WR KHOS PD[LPLVH WKHLU VWRUHÅ&#x2019;V SRWHQWLDO DQG JURZWK

7R Æ&#x201A; QG RXW PRUH DERXW EHFRPLQJ D 6QRR]H )UDQFKLVH 2SHUDWRU FDOO $OLVWDLU %URZQH RQ

VQRR]H FRP DX

6DSLHQW1LWUR 612

' 5($0 %,*