Business Franchise Australia New Zealand Jan/Feb 2022

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franchising council of australia (fca)

Franchising primed to lead small business recovery in 2022 In one of the most difficult economic environments ever experienced by Australian business, both franchisors and franchisees have had to demonstrate resilience, adaptability and determination to push their businesses through the challenges. The pandemic and associated restrictions disproportionately affected geographic areas and some niche markets, but franchising continued to demonstrate its strength as a business model. While coronavirus lockdowns saw activity shrink sharply in the third quarter of 2021, accelerated vaccination rates have since 12 business franchise MAGAZINE

Mary Aldred is the CEO of the Franchise Council of Australia, the peak body for the nation’s $155 billion franchise sector. Mary commenced in the role in April 2018, bringing with her extensive experience across government, industry and the corporate sectors. As CEO, Mary has led the FCA in developing and delivering strategic priorities to strengthen the FCA’s role as an effective peak business organisation and advocate for a complaint, sustainable and profitable franchise sector. Franchise Council of Australia: Phone: 03 9508 0888 | Email: info@franchise.org.au | Web: www.franchise.org.au

allowed the Australian economy to reopen and consumption is rising. The Reserve Bank of Australia forecasts that the rapid bounce back in domestic demand will continue as restrictions are further eased and Australia is projected to have greater economic growth in 2022 than most OECD countries.* The September Quarter 2021 Australian

Franchise Business “Pulse Check” survey showed a significant rebound in business confidence, with 76% of respondents optimistic about the year ahead, compared with only 22% in the June quarter. The FCA is committed to continuing to work with government and policymakers to ensure that franchising remains the most successful model of small business ownership


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