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EXPERT ADVICE: Doug Downer is The Franchise Guy ™
THE FOUR BEST FRANCHISE SECTOR OPPORTUNITIES
Doug Downer is The Franchise Guy ™ with over 30 years’ experience in Franchising and having helped launch and support over 70 franchise brands in Australia and New Zealand, has operated at every level in franchising – Master Franchisee, Franchisor & Multi unit franchisee.
There are so many opportunities to choose from but there are Four sectors that are showing the most significant growth but it’s not just the sectors, it’s the brands within those sectors that are revolutionising their sector by reinventing the way their sector is performing. The sectors showing the most growth is Fitness & Health, Fast Casual dining, Home Services, and Personal Care. At Franchise Ready we have launched over 30 franchise brands in 2021 across each of these four sectors and this has given us the opportunity to observe firsthand the growth of these sectors and the need for brands to be differentiated and reinvent their sector.
FITNESS & HEALTH There are over 8000 gyms in Australia and New Zealand with over 32% of the population having a gym membership and nearly 50% of the population participating in regular exercise, we know there’s a demand to fitness and health related offerings. We have seen the meteoric rise of functional fitness and 24/7 gyms, so to get cut through in this sector, operators need to differentiate themselves and take this sector to a new level. Fitillion is Australia’s newest and most innovative gym franchise, Fitillion introduces personalised team training to both the studio and the home gym environments. Each member receives customised workouts for their skill level and fitness goal, as well as a tailored meal
Fitillion is Australia’s newest and most “ innovative gym franchise, Fitillion introduces personalised team training to both the studio and the home gym environments.
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40 business franchise MAGAZINE
plan, with recipes & shopping lists, or home-delivered meals. To stay on track with their fitness goal and body transformation journey, each member receives a Fitillion home smart scale, which provides industry-leading accuracy for body fat and muscle mass readings. “Four gruelling years of software design, industrial engineering and sports science have made all of this possible. To Fitillion franchisees the automation means less admin, lower running costs and higher profitability than other gym brands, so that they can focus on the most important stuff, like hiring great instructors and growing a community of motivated members.” Mike Kunitz (Founder – Fitillion)
FAST CASUAL DINING Fast casual restaurant concepts offer the convenience of fast food without the full service of fine dining. ... Fast casual dining
