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EXPERT ADVICE: Matt John and Katherine Ruiz | Co-Directors | Anatomy Studios
The Anatomy of a Brand Anatomy Co-Directors Matt John and Katherine Ruiz share insight into how branding can drive meaningful connections and has even led to business growth during covid for their hospitality clients. The resilience and adaptability of the Australian hospitality sector throughout the pandemic is truly commendable, and something that Anatomy Studios directors could see would be a “make or break” time for many in the industry. Branding and incubator agency Anatomy Studios specialises in retail FMCG food and QSR brands, which contributes to 70% of Anatomy’s revenue. The agency acted quickly to ensure their client base pivoted where necessary and leveraged highly relevant and engaging strategies as a means of safeguarding income for both client and the Anatomy studio itself.
42 business franchise MAGAZINE
