Business Franchise Aus & NZ - Jan/Feb 2016 by CGB Publishing

T h e

m a g a z i n e

VOL 10 ISSUE 02 jan / feb 2016

f o r

f r a n c h i s e e s

AUSTRALIA and NEW ZEALAND

Sail

towards your new future with

Jim’s Shade Sails

how to protect your

franchise

planning for business success in

2016

special feature

$4.95 (AUD), $6.95 (nz) inc. gst.

LATEST NEWS

franchises you can afford FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

From the

Editor

FREE EXPO TICKETS SEE PAGE 49 FOR DETAILS

BUSINESS FRANCHISE AUSTRALIA and new zealand

Welcome to 2016 and, as we enter our 10th calendar year of the magazine, welcome to another great year of Business Franchise Australia and New Zealand magazine. The start of the New Year is traditionally the time people take stock of their lives and make resolutions to change any negatives. Often these New Year resolutions focus on work and involve making changes for the better. If you no longer want to work for someone else and want the challenge of owning your own franchise, this issue is for you. Our feature, starting on page 51 showcases a selection of franchise systems you can afford. Enjoy reading through the varied franchise systems that are within your price range, starting from under $50,000 to over $250,000. There should be something for everybody! Our front cover this issue features Jim’s Shade Sails. Do you fancy sailing off to your new future? Gold Coast entrepreneur Shane Hutchings is embarking on his quest to expand the 37th division of the Jim’s Group.

VOLUME 10 ISSUE 2, january / february 2016

Read about his journey to success on pages 10 and 11.

publisher:

In 2016, Business Franchise readers enter FREE into the Franchising & Business Opportunities Expo’s, being held in Sydney, Perth, Brisbane and Melbourne. Simply go to www.franchisingexpo.com.au and enter BUSFRAN when purchasing your tickets. Exhibition Manager Fiona Stacey says, “Grab your tickets now, it’s really time to stop dreaming and start doing!” Narellan Pools Chief Operating Officer Peter Baily shares his tips on what to look for when exploring franchise opportunities on page 28. Read his very informative article and make sure you’re the right fit for franchising and the right kind of person to own a franchise. As always, there is a great selection of articles throughout this magazine from leading franchising experts including bankers, lawyers, accountants and consultants. Plus franchise news and updates from the Franchise Council of Australia and the Franchise Association of New Zealand. So if your New Year’s resolution is to become your own boss by buying a franchise business, then you have picked up the right magazine. Enjoy the read! Joanne Tuffy Editor

Colin Bradbury. colin@cgbpublishing.com EDITOR: Joanne Tuffy. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Renee Gould. accounts@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 8790 8006 COVER IMAGE: jim’s shade sails TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au

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www.businessfranchisenz.co.nz

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents 51

january / february 2016

How to protect your franchise

Belinda Bow, Green Chilli Marketing

Cover Story:

Sail towards your new future with Jimâ&#x20AC;&#x2122;s Shade Sails

Planning for business success in 2016

Joe Papadatos, Icon Visual Marketing

On the Cover

In Every Issue

Profiles

Whatâ&#x20AC;&#x2122;s New!

14 Ayers Rock Resort

Maintaining a Strong and Vibrant Franchise Sector

News

Announcements from the industry Michael Paul, Franchise Council of Australia

26 Chem-Dry Australia 32 Rent with Style

Franchise Association of New Zealand

66 Thexton Armstrong

Feature article: The Price is Right: Franchises you can afford

72 Franchising Expo

Behind the Headlines

Professional Services Listings

Jason Gehrke, Franchise Advisory Centre

100 Listings 102 A-Z Directory

Franchisor in Depth 42

Fasta Pasta

4 Business Franchise Australia and New Zealand

Expert Advice

also in this issue: 7-Eleven................................................................ 25, 102

28 What to look for in a Franchise Opportunity

Peter Baily, Narellan Pools

38 Getting Started

Steve Seddon, Westpac

46 Procedural Fairness Explained

Michael O’Shaughnessy, HR Central

9D Action Cinemas. .......................................61, 102

Appliance Tagging Services. ................... 89, 102 Australian Skin Clinics............................................. 45 BodyOlogy Weight Loss. ........................... 95, 102 Bucking Bull................................................................ 103 Burger Urge. ............................................................... 103 Cashflow It........................................................................ 2 City Farmers Dogwash. ....................................... 103

62 Wills and Testamentary Trusts

Robert Toth, Marsh & Maher Lawyers

Clark Rubber...................................................... 41, 103 Clean Green Strata.........................................81, 104 Crema Espresso...................................................... 104

68 Franchising: 2015 - A Year in Review

Cutshop................................................................ 49, 104

Domino’s Pizza. ........................................................ 104

76 How to Increase Sales

Peter Knight and Kate Groom, Smart Franchise

78 Is your Franchise Thriving… or

Simply Surviving? Michael Paul, PACK & SEND

86 Five tips for Healthy Cash Flow in 2016

Mark Hoppe, Atradius Australia and New Zealand

90 Don’t confuse Due Diligence with

Dream Doors.............................................................. 104 Fastway Couriers.......................................... IFC, 105

Raynia Theodore, MST Lawyers

FC Business Solutions............................................19

First Class Capital. ......................................... 93, 105 Fitness Enhancement Personal Training... 105 Freelease Copiers..................................................... 98

GroutPro. ......................................................................106 Hairhouse Warehouse............................ OBC, 106 Harmans Lawyers..................................................... 98 Home Sorted!............................................................106 HYPOXI® Australia...................................................106

Business Advice

Jejak Graphics. ................................................. 98, 111

Elizabeth Gillam, Franchisee Success

Jim’s Antennas..........................................................106 Jim’s Pool Care......................................................... 107 Just Cuts™.................................................................. 107

Question Time 84 Q & A: Arthur Mitroulas

CEO, Hairhouse Warehouse

La Porchetta....................................................... 37, 107 Marsh & Maher. .......................................................... 98 MAS Tax Accountants.................................. 71, 107 National Franchise Insurance Brokers...........75 Primal Pantry..............................................................108 Redcat................................................................................. 1

Snapshots 20 Ella Baché 40 V.I.P. Home Services:

Fencing & Home Maintenance

Scrooz............................................................................108 Seven Seas Seafood Café.................................108 Skewerz Kebabz...................................................... 108 Smoothie Factory....................................................109

Snap-on Tools...................................................81, 109 Snooze................................................................IBC, 109 Tea Drop...........................................................................31

60 V.I.P. Home Services

The Sporting Globe Bar & Grill®.....................109

74 Theobroma

Thermawood..............................................................109

82 Marsh & Maher

Xpresso Mobile Café............................................. 110

Vodafone....................................................................... 110 Zambrero.........................................................................21

what’snew! Zambrero celebrates 100 not out In just 10 years, Zambrero has grown from a solitary Canberra restaurant to one of the country’s fastest growing franchises, celebrating the opening of its 100th quick service Mexican restaurant. The Midland, Perth restaurant will be followed in quick succession by another Perth restaurant in Rockingham, plus new openings in Queensland, NSW and ACT and two in New Zealand, where Zambrero launched in late 2014. It expects to open its first Tasmanian restaurant in January, in Hobart, extending the Zambrero footprint to every state and territory. The flurry of openings comes hot on the heels of Zambrero being recognised as one of Australia’s fastest growing businesses for the fifth year running in the BRW Magazine Fast100 List. Growth has been most rapid since 2012, when there were 20 restaurants. “We attribute this continual success to our innovative healthy Mexican cuisine, amazing brand culture and strong franchisee partnerships, which complement Zambrero’s philosophy of serving good food that does good,” said Chief Executive Officer Karim Messih. “We’re not just a healthy quick service restaurant, we’re a sociallyconscious franchise committed to tackling world hunger and we’re experiencing increasing demand from prospective franchise partners empathetic to our Mexican with a mission philosophy.” Zambrero was founded by Dr Sam Prince in 2005 as a humanitarian

enterprise. At the heart of its business model is the Plate 4 Plate charity initiative, which means for every burrito or bowl sold, Zambrero donates one meal to someone in need around the world. “I’m excited to reach one hundred restaurants,” said Dr Prince. “It’s somewhat surreal to know that in 2005 I started this business as a medical student and now we have achieved a monumental feat in Australian retailing history.”

Brumby’s opens first EVO store on the Gold Coast

“Our customers are already complimenting us on the new range of products and our new look, which is bright and fresh with an authentic bakery feel.”

Brumby’s Bakery at The Pines Elanora is the first Brumby’s Evolution (EVO) store to open on the Gold Coast and features a new logo, colour palette, store design, menu and enhanced product range.

With a growing demand from consumers for healthy, clean eating alternatives, the new bakery will appeal to the Gold Coast’s growing ‘foodie’ and health conscious residents.

Brumby’s The Pines Franchisee Luke White said he is thrilled to be back in business. “The store has undergone a substantial refurbishment, as part of the new launch of The Pines shopping centre,” Luke said.

“Our loaves are preservative free, so our customers can feel good about choosing Brumby’s bread for their families,” Luke said. Luke said he is expecting interest from the community to continue to build as he looks to support more local community groups, sporting clubs and charities. “Since I bought the store in July 2014 we have donated over 4,000 loaves to local charities in the area and will continue to give back to the community wherever possible.” After starting as one of Australia’s first franchises in 1975, Brumby’s has risen to its current position as one of the leading names in baked goods.

6 Business Franchise Australia and New Zealand

Plus Fitness Launches in New Zealand opening internationally that we maintain the same high standards that have been achieved in cementing our reputation in the 24 hour gym franchise space in Australia over the past five years,” said Nigel Miller, Managing Director of Plus Fitness.

Australian based Plus Fitness has launched in New Zealand with the first club opening in Addington, Christchurch. The group is planning on opening a further 10 gyms in New Zealand over the next year with two more territories already sold in Christchurch alone.

“Whereas we have ongoing active interest from a number of international markets, opening our first overseas gym in New Zealand has enabled us to navigate this next step in our business growth and development with more ease due to the geographical proximity to Australia. It has been important to us throughout this project to ensure that in

The first Plus Fitness New Zealand Franchisees Mo and Zhe were asked what their motivations were to open a Plus Fitness; “Being people that are both passionate about health and fitness and having both used gyms regularly for over 10 years, opening our own gym is something we have wanted to do for a long time. The fitness industry is very much a growth industry and, unlike many other industries, it not only has its potential in growth, but also has the added benefits of helping others in our community to achieve health, fitness and personal achievement goals.” As well as Addington, new clubs are also scheduled for Burnside and Wigram and further negotiations are underway in both Wellington and Auckland. In fitting the Plus Fitness reciprocal rights membership, New Zealand members will have automatic access to all clubs in Australia and vice versa.

ACCC urges businesses to check that their contracts are fair The Australian Competition and Consumer Commission is urging businesses to closely review the standard form contracts they use when dealing with other businesses.

A new law will take effect on 12 November 2016, following a 12-month transition period, that offers small businesses protections against unfair contract terms offered by other (usually larger) firms. This law supplements the existing law on unfair contract terms for consumers. The ACCC, Australian Securities and Investments Commission (ASIC) and state and territory offices of fair trading are responsible for enforcing the law. “This new law is a positive step for small businesses that are presented with standard form contracts,” ACCC Deputy Chair Dr Michael Schaper said. “For every business that deals with small businesses, now is the time to check that your contracts are compliant.” The law applies to standard form contracts between businesses where one of the businesses employs less than 20 people

and the contract is worth up to $300,000 in a single year or $1 million if the contract runs for more than a year. Standard form contracts provide little or no opportunity for the responding party to negotiate the terms – they are offered on a ‘take it or leave it’ basis. “The new protections will help address significant imbalances or disadvantages to small businesses in their dealings with other businesses by allowing the courts to declare void unfair terms within standard form contracts,” Dr Schaper said. If you’re from a small business and you’re offered a standard form contract that includes a term you think is unfair, visit the ACCC website to find out about your protections under the law. Information is also available on the ACCC website to assist big business.

Business Franchise Australia and New Zealand 7

what’snew! Gelatissimo set to open four new Stores within next 6 months Gelatissimo is expanding, and will be opening four more stores across Australia over the next few months, marking its biggest expansion plan to date. With 34 stores already open throughout the country in NSW, Queensland, South Australia and Victoria, the popular gelato brand has now secured its first WA store with a property set to open in Fremantle, Perth. The new stores will be opening in Kirribilli and The Rocks in NSW, Fremantle in WA, and Rockhampton in QLD – with the cross section of store locations appealing to Aussies nationwide. Other recent openings have included Cronulla, which opened in October 2015, meaning that the brand will have opened five new stores within a six-month period. This makes Gelatissimo the fastest growing gelato franchise in the country, with triple the amount of stores than some of its fiercest competitors. Fred Pose, Gelatissimo’s Franchise Development Manager said, “We have found that because of the different models of our stores, we can succeed in a number of different environments. We understand and care about our customers’ needs, and always look for locations, which have the right foot traffic and drivers for our stores. “Growth is of course important, but so is maintaining a reputation for providing excellent service and delicious gelato in incredible and accessible locations that are suitable and convenient for our customers.”

Arthur McColl Joins Anytime Fitness Australia as CEO International fitness executive Arthur McColl has returned to Australia to start his new role as Chief Executive Officer of Anytime Fitness. Arthur is widely respected in the health and fitness industry, with more than 30 years’ experience across various club chains. In 2003, Arthur spent three years in Australia as Vice President for Living Well, and has recently left his role as Chief Operating Officer of LA Fitness in the UK to take the reigns as CEO of Australia’s number one health club, Anytime Fitness. Anytime Fitness’s brand is stronger than ever, with 450 clubs open nationally in just seven years, and 3000 clubs open globally. Arthur’s top priority with Anytime Fitness Australia will be maintaining and increasing

8 Business Franchise Australia and New Zealand

the franchise’s dominance. “With a proven track record in multi-site management, product and brand innovation, business growth, plus team and member engagement, we are excited to see Arthur’s return to Australia as CEO for Anytime Fitness,” said Justin McDonell, Chairman and Co-Founder of Anytime Fitness Australia, on the new appointment. Jacinta McDonell, and her brother Justin McDonell, launched the highly successful US franchise into Australia in 2008. With 3000 clubs and 3 million members’ worldwide, since Anytime Fitness’s launch into Australia, it has become the quickest growing segment of the world’s fastest growing fitness chain, and is Australia’s number one health club.

MUFFIN BREAK AND CROC’S PLAYCENTRES ANNOUNCE NATIONAL STRATEGIC PARTNERSHIP Foodco franchise Muffin Break has recently announced a joint venture with Croc’s Playcentres, combining Muffin Break’s quality, wholesome, fresh food and beverages with Croc’s Playcentres market leading large format children’s playcentres. All new Croc’s Playcentres will include a Muffin Break bakery café, with existing partners having the opportunity to convert their current cafés. Foodco will provide Croc’s Playcentres with management, development and operational services to accelerate the national rollout of the joint venture. Managing Director of Foodco, Serge Infanti and Executive Director, Robert Fitzgerald will join Croc’s Playcentres board of directors. Foodco will also hold a financial interest in the Croc’s franchising business. Both Muffin Break and Croc’s Playcentres have been exploring partnership opportunities. Muffin Break wanted to work with a leading operator in this fast growing sector and Croc’s franchising was looking for a partner that could deliver the highest quality fresh food offer and support its national growth strategy. The joint venture follows a pilot store, Croc’s Playcentre Reservoir Melbourne, which opened in April 2014. Serge Infanti, said, “Muffin Break is an iconic Australian brand that has been trading traditionally in shopping centres for over 25 years. As we look towards our expansion, we liked the customer base Croc’s Playcentre’s has attracted which aligns with our core customer base of families with children.”

Lawrence Cusdin and Brett Aldons established Croc’s Playcentres in 2008. They both have young children and were dismayed at the quality of the children’s playcentres they visited - aging and unstimulating equipment, dirty bathrooms and low quality food and dismal coffee. They knew it could be different and built a business that delivers on what they wanted for their own children. Today the business has 12 locations across Victoria, Tasmania, Western Australia and South Australia with an additional 12 locations expected to open in the next 12 months.

ato calls on small business The ATO is asking small business to work with them to improve their tax and super experience. Deputy Commissioner Steve Vesperman said the ATO is currently looking for new members to join its Small Business Liaison Group and had recently called for expressions of interest. “We’re committed to making it easier for small business to manage their tax and super responsibilities. The best way for us to work out what small businesses need is to have ongoing engagement with them and their industry representatives directly, the Small Business Liaison Group gives us this opportunity,” Mr Vesperman said. “To do this well, we need the liaison group to include a range of industry bodies and other associations representing small business. We also want to work with the people who know small business the best - the owners themselves.” Mr Vesperman said the liaison group, which includes a number of industry representatives, is just one of the ways the

ATO engages and collaborates with small business. “When it comes to delivering improved services, some of the best advice we can get is from small business operators. That’s why, in addition to the liaison group, we also have initiatives like the Small Business Consultation Panel, which is a list of small business operators who we work with on short-term consultation activities. “We use the feedback and information that comes out of these collaborations to improve the overall tax and super experiences for all small businesses, so it is well worth the effort.” Liaison group members attend three meetings each year and assist with occasional out-of-session work. Small businesses and industry associations interested in assisting the ATO can download the expression of interest information pack at https://www.ato.gov.au/ General/Consultation/Getting-involved-inconsultation/Small-Business-Liaison-Groupoverview-for-prospective-members/ or email SBITConsultativeForums@ato.gov.au.

Business Franchise Australia and New Zealand 9

cover story: J i m ’s Sh a de Sa i ls

ail YOUR NEW FUTURE STOWARDS Operating a successful and established business in Queensland, Shane Hutchings is embarking on his quest to expand Jim’s Shade Sails. Re-branding from Amazing Shade Pty Ltd to Jim’s Shade Sails in July 2014, the Gold Coast entrepreneur is now recruiting franchisees nationwide, with a particular focus on NSW. Becoming the 37th division with the Jim’s Group, one of Australia’s largest franchise groups, Shane says, “I looked at various options with regard to achieving substantial growth over the years and decided the Jim’s Group, with its successful track record in franchising was the best way to go. “I felt that joining the Jim’s Group would bring the power of their brand recognition to my already established business. Within the first four months, the advertising that I had access to with Jim’s just blew it apart, tenfold. In the six weeks from 1st September to 15th October, I had 111 leads

go unserviced in the Gold Coast/Brisbane area, worth $500,000 and no one to service it. I constantly have unserviced leads come in from around Australia, just from people seeing us on the Jim’s Group own website and SEO.”

BIG BUSINESS The design, installation and maintenance of Shade Sails is big business in the Sunshine State where the industry began over 20 years ago, as a means of protecting cars in sales lots from weathering in the harsh sun and the elements. The concept quickly took off and tensioned shade cloth is now used in providing shade for residential driveways; swimming pools; children’s play-grounds and outdoor areas. Alongside residential use, commercial properties are also big business with Shade Sails a mandatory requirement of the infrastructure in Gold Coast City parks, schools and public spaces. The industry has rapidly advanced with hightech materials and sails custom designed for each job using computer modelling. Today architects regularly incorporate them as a striking design element in commercial and residential buildings.

10 Business Franchise Australia and New Zealand

This simple and cost effective option for providing sun protection for cars and people is now a multi-million dollar business all over Australia and also globally. Alongside new installations of Shade Sails, franchisees also generate income from any repairs and maintenance required, as well as the supply of umbrellas in different shapes and sizes, in a colour to compliment any home or business.

BECOMING A FRANCHISEE Although Jim’s Shade Sails franchisees do not need to be qualified tradesmen, you do need to be tool-orientated and know basic building practices. You also need to be self-motivated with a positive attitude, personable, reliable and love working outdoors – this is a 100 per cent mobile franchise, working from home with your Ute and trailer. All applicants go through a selection process, as only the best candidates will be approved. Shane says, “You can’t just buy a Jim’s Shade Sails franchise, you’ve got to fit the bill. We are looking for energetic and positive people, who have great people skills, strong work ethics and basic ‘tool skills’ to be trained as franchisees. In an industry that has a

lot of sole traders, existing small business operators are also welcome to apply.” The cost to buy a franchise is $16,500 including GST plus vehicle. A company branded vehicle is required but existing operators may already have a vehicle that can accommodate the new signage, plus trailer and tools and this makes a significant saving on your start-up costs. Shane says, “A lot of people already have a trailer and tools so they don’t need to spend more money for items that they don’t need to join our franchise. Flexibility is available, for the right person.”

TRAINING AND SUPPORT New franchisees have a two week training course with Shane on the Gold Coast incorporating quoting, design, installation and project management, as well as completing training at the Jim’s Group Training Centre in Melbourne. All franchisees, from across the country, fly to Melbourne to meet Jim Penman and to learn more about the Jim’s systems and how to become successful in business. This means you can provide your customers with world class service and a 100 per cent Jim’s Customer Satisfaction Guarantee. “Buying a franchise means 24/7 support from me; I spend a few weeks on the road with new franchisees and we also offer full ongoing training,” Shane says. The existing local brand recognition, Jim’s Shade Sails’ website and dedicated marketing team, as well as local area marketing means you stand out from the crowd. Jim’s Group franchisees are encouraged to cross-promote the other divisions which is extremely useful for newly launched divisions.

“A lot of people already have a trailer and tools so they don’t need to spend more money, for items that they don’t need to join to join our franchise. Flexibility is available, for the right person.” to meet our customer’s needs. We are also passionate about delivering a much needed professional approach to our industry,” Shane finishes. If you would like to hear more about this expanding division of Jim’s, contact Shane Hutchings now on: T: 0421 126 777 E: shane.hutchings@jimsshadesails.com.au W: w ww.jimsshadesails.com.au/

Another point of difference is a flat monthly franchisee fee is charged which is not percentage based. This means that the harder you work; the more money you can make. When a franchisee first starts trading, you can take advantage of the ‘pay per lead’ system. This means you can be asked to be introduced to customers; which incurs a lead fee but once you have your own customer and referral base and are happy with your income, you can remove yourselves from this introductory lead system and no longer take the paid leads. “The Jim’s brand is all about exceptional customer service and that’s what we aim to deliver. Like most industries there are a lot of ‘cowboys’ out there, however we will ensure all our operators are highly skilled and trained to provide the best possible solution

Business Franchise Australia and New Zealand 11

fr anch ise cou nci l of aust r a l i a

Maintaining a strong and vibrant franchise sector Maintaining the vitality, strength and financial viability of the Australian franchise sector is in the best interests of not just Australia’s 1160 franchisors and 79,000 franchise business units, but also the wider economy which benefits from $144 billion sales turnover generated by the sector. With that in mind, a key focus of the FCA in 2015 has been to continue fostering an understanding of the economic importance of having a strong franchising sector in Australia among consumers, governments and the business community.

A voice for the franchise sector Throughout 2015, the FCA has provided a voice for the sector to political decisionmakers and influencers on a range of legislative matters. The year began with the implementation, after much consultation, of the new Franchising Code of Conduct, which came into force on 1 January 2015. The new Code enhances protections to both franchisees and franchisors in their dealings with one another while continuing to assist in providing credibility for the sector as a whole. While the regulatory framework provided by the Code is one of the key reasons behind Australia’s thriving franchising sector, franchising is also impacted by a variety of other laws. The FCA has been working throughout 2015 to ensure the contractual

“The core of franchising’s success lies in the collaborative relationship between franchisor and franchisee.” regime that underpins franchising in Australia is not adversely affected by any new laws, such as proposed legislative changes to unfair contracts legislation. The FCA will also continue to work with the Fair Work Ombudsman and Fair Work Australia to ensure that the franchising sector undertakes best practice in workplace relations. We support the implementation of higher penalties for those who have been found to breach workplace laws. This is in our interests as a sector committed to best practice – and it ensures that our members can compete in a business environment that is a level playing field. The FCA’s efforts have also included promoting a better understanding of franchising to decision makers and influencers, and communicating that, although franchising is a collaborative relationship, the division and separation of responsibilities between franchisor and franchisee is at the essence of successful franchising. The core of franchising’s success lies in the collaborative relationship between franchisor and franchisee. Underpinning this, however, is a franchise business model built on independence. Franchisors provide support and guidance to independently owned and operated franchisee businesses. Independence is at the heart of the franchising business model, and is a big part of why franchising is so successful. Improving the understanding of franchising in this context will be a key focus of 2016 and beyond.

12 Business Franchise Australia and New Zealand

Promoting best practice franchising In 2015, the FCA has also celebrated and promoted best practice franchising through a number of initiatives. In February, another strong contingent of franchise professionals joined the FCA’s delegation to the International Franchise Convention 2015 in Las Vegas – an invaluable learning experience for all who attended. Across the year, the FCA Excellence in Franchising Awards provided an opportunity for franchise professionals to gain recognition for their successes, culminating in the announcement of the national winners at the MYOB FCA Excellence in Franchising Awards gala dinner on the Gold Coast in October. We also saw the continued growth of the Certified Franchise Executive (CFE) program, the only internationally recognised professional accreditation program for franchise executives. Eleven Australian franchise professionals gained accreditation in 2015, and there are now more than 40 Australian franchise professionals currently participating in the CFE program. Their dedication to continued learning and best practice is to be commended. Finally, the successful National Franchise Convention 2015 on the Gold Coast in October provided a fantastic opportunity for attendees to hear from and ask questions of prominent franchise professionals and take learnings back to drive continual

â&#x20AC;&#x153;A key focus of the FCA in 2015 has been to continue fostering an understanding of the economic importance of having a strong franchising sector in Australia.â&#x20AC;? Michael Paul | Chairman Franchise Council of Australia

improvement in their own franchise businesses.

Celebrating successful franchisees The MYOB FCA Excellence in Franchising Awards are an unrivalled opportunity to showcase the amazing work being undertaken within Australian franchise systems, including by franchisees, franchisors and their head office staff. A big congratulations to all the winners and finalists at the 2015 Awards. These awards are an acknowledgement of the hard work and dedication of each and every winner and finalist. Successful, motivated and profitable franchisees are the cornerstone of a successful franchise system, and the FCA is proud to recognise through the Awards the vital contributions that franchisees make to the franchising sector, their individual systems, their business and their communities. Franchisees who won National Awards in 2015 included Irene and Ian Hughes of Poolwerx (WA) who were named MultiUnit Franchisee of the Year; Britt and Ben Diggins of Bakers Delight, Sturt Mall, Wagga Wagga (NSW), who took out the Single Unit Franchisee of the Year, two or more staff award; Brent Giblin of Mister Minit, Shellharbour (NSW), who won the Single Unit Franchisee of the Year, less than two staff award; and Alexandra Lincoln, John Bleakley and Kim Taylor of PRDnationwide Real Estate, Toowoomba City (QLD) who took home the Franchisee Community Responsibility and Contribution award for 2015. W: www.franchise.org.au

Business Franchise Australia and New Zealand 13

profile : ay ers rock r eso rt

light up your next event

Ayers Rock Resort will host its most ambitious event yet, a monumental solar powered art installation from 1 April 2016 to 31 March 2017, adding extra sparkle to any event. As part of Ayers Rock Resort’s commitment to arts and culture, it’s hosting the biggest Field of Light installation to date at the place that inspired it - Uluru. Internationally acclaimed artist Bruce Munro’s Field of Light, will be installed in a remote desert area near the resort and within sight of the majestic Uluru. In keeping with the desert’s vast scale, 50,000 slender stems crowned with radiant frosted-glass spheres, connected via illuminated optical fibre, will gently bloom

as darkness falls over Australia’s spiritual heartland. Delegates can delve into the experiential artwork in a number of different ways; from a special dinner under the night sky at Field of Light with inclusions such as a sparkling wine and canapés at sunset accompanied by didgeridoo and Indigenous performance, and a mouth-watering three-course dinner showcasing native bush ingredients; to an exclusive sunrise breakfast experience. In addition to Field of Light, delegates can enjoy other unique experiences, including camel rides over the red sand dunes, Indigenous cultural experiences and guided tours around the base of Uluru. Since opening its doors in 2012 Uluru Meeting Place, Ayers Rock Resort’s conference centre, has won two consecutive Australian Tourism Awards in the Business Events category, in recognition of its state-ofthe-art facilities and range of unique dining and touring options. The conference complex itself includes two main conference spaces which can host 306

14 Business Franchise Australia and New Zealand

delegates and 420 delegates respectively with theatre style seating. The rooms can be sub-divided with acoustically rated walls, or opened up to become one common space for exhibitions or trade shows. A light-filled pre-function area adds more flexibility to the complex while a permanent marquee caters for up to 280 guests and an outdoor amphitheatre can host up to 350 guests. Advanced audio-visual equipment is seamlessly integrated throughout. With easy access from all east coast capital cities, Ayers Rock Resort encompasses a diverse offering of accommodation, from 5-star Sails in the Desert through to the authentic 3.5-star Outback Pioneer Hotel. This diverse offering ensures all conference markets are accommodated. Outside the Resort’s four hotels, lies a collection of resort and community style facilities that add depth to a delegate’s overall conference experience. For more information contact: T: 02 8296 8067 E: conferences@voyages.com.au W: www.ulurumeetingplace.com.au

ULURU MEETING PLACE

us Anangu luru

luru

ULURU MEETING PLACE AT A GLANCE • • •

• • •

m.au

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WESTPAC NEW ZEALAND FRANCHISE AWARDS 2015/16

Paramount is Supreme! The Westpac New Zealand Franchise Awards, held at the Rendezvous Grand Hotel, Auckland in November and attended by more than 270 members of FANZ and their guests, is the annual showcase for outstanding performers in franchising and suppliers to the franchising sector. Categories included best media campaign, excellence in community involvement and also individual performance by support staff. Once again, the awards attracted a quality entry and all those who reached finalist status were commended by the Judges. The entries for the Westpac New Zealand Franchise

Awards are independently evaluated and judged under the internationally recognised Baldrige criteria for business excellence and administered by the New Zealand Business Excellence Foundation. The highly contested Westpac Franchise System of the Year award went to Paramount Franchise Services Ltd. The Judges found the Paramount Franchising entry to be an excellent application, demonstrating highly effective work systems coupled with sound leadership. They have a strong focus on exceeding customer expectations and effective performance management is supported by a comprehensive suite of measures. Paramount Services show impressive results across all areas. The Westpac Franchisee of the Year award was won by Columbus Coffee, Kapiti and Porirua. The Judges commented that this was an impressive application covering all requirements and reflecting a very strong focus on customer satisfaction and monitoring of business performance across a comprehensive range of measures. The

16 Business Franchise Australia and New Zealand

Hall family really are achieving their goal of “delivering a comfortable environment with a warm family or second home feeling.” A very worthy winner of Supreme Franchisee 2015. Hon. Craig Foss, Minister for Small Business said, “It is good to see a professional organisation like the Franchise Association of New Zealand take ownership of the franchise sector and promote growth.” Brad Jacobs, Chairman of FANZ said, “In entering the Westpac New Zealand Franchise Awards each entrant opens up their business to the scrutiny of the evaluators and judges. Through this process those entrants learn more about their business, its strengths and its weaknesses to enable them to chart the directions for their businesses to follow for ongoing success. Participants in the Westpac Franchise Awards are key contributors to the ever growing pool of business knowledge and

acumen within the wider franchise industry of New Zealand.” Steve Atkinson, Head of Specialists, Westpac New Zealand said, “Westpac has sponsored these prestigious awards for 20 years now and during that time we’ve seen the franchising industry grow from strength to strength, developing and enhancing its reputation both locally and abroad. “Franchising is a key driver of growth in New Zealand and an important part of our economy. It’s a real tribute to the industry that so many great franchises have entered these awards this year and we would like to congratulate all the winners.” Brett Marsh, Chairman of the New Zealand Business Excellence Foundation commented, “It is important to acknowledge all the applicants and award winners for whom tonight is a milestone in their journey; the volunteer evaluators who give of their time freely and generously, but who in turn are inspired by the organisations that invite them to share their lives for that moment; and the judges who bring their extensive experiences of business to the process in moderating the results. To all of those involved, thank you, or congratulations, or both.”

The 21st Westpac New Zealand Franchise Awards Winners: Supreme Awards Westpac Franchisee of the Year, Winner: The Hall Family, Columbus Coffee, Kapiti & Porirua

Westpac Franchise System of the Year, Winner: Paramount Franchise Services Ltd Supreme Awards are sponsored by: Westpac New Zealand Ltd

Main Category Awards Business Services Best Franchisee of the Year Award, Joint Winners: Bruce & Sara Mildon, Paramount - Hawkes Bay & Atul Patel, Paramount - Wellington Sponsored by: Crowe Horwath

Graham Billings

Business Services Best Franchise System of the Year Award, Winner: Paramount Franchise Services Ltd Sponsored by: Crowe Horwath

Mister Minit New Zealand Limited Sponsored by: Franchise Accountants & Franchise Infinity

Retail, Food & Beverage Best Franchisee of the Year Award, Winner:

Food & Beverage Best Franchisee Award, Winner:

The Hall Family, Columbus Coffee - Kapiti & Porirua Sponsored by: Franchise Accountants & Franchise Infinity

Retail, Food & Beverage Best Franchise System of the Year Award, Winner:

Food & Beverage Best Franchise System Award, Winner:

Mister Minit New Zealand Limited Sponsored by: Franchise Accountants & Franchise Infinity

Columbus Coffee Sponsored by: Franchise Accountants & Franchise Infinity

Home & Lifestyle Services Best Franchisee of the Year Award, Winner: Craig & Karen Nuttall, Just Cabins – Selwyn Sponsored by: Yellow

Home Services Best Franchisee Award, Winner: Cameron & Katie Brooks, V.I.P. Lawns & Gardens – Mangawhai Sponsored by: Yellow

Home Services Best Franchise System Award, Winner:

Home & Lifestyle Services Best Franchise System Award, Winner:

Green Acres Franchising Group Ltd Sponsored by: Yellow

Just Cabins Sponsored by:: Yellow

Lifestyle Services Best Franchisee Award, Winner:

Section Awards Retail Best Franchisee Award, Winner:

Craig & Karen Nuttall, Just Cabins - Selwyn Sponsored by: Yellow

Maninder Singh, Mister Minit The Base Sponsored by: Franchise Accountants & Franchise Infinity

Lifestyle Services Best Franchise System Award, Winner:

Retail Best Franchise System Award, Winner:

Just Cabins Sponsored by: Yellow

Business Franchise Australia and New Zealand 17

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Community & Individual Awards Community Involvement, Franchise System of the Year Award - Winner: Mike Pero Real Estate Sponsored by: Waipuna Hotel & Conference Centre

Field Manager of the year Award, Retail, Food & Beverage Under 500k - Winner: Kirsty Robertson, New Zealand Post Sponsored by: ABC Business Sales (Licenced REAA)

Winner of the Supreme Award, Westpac Franchisee of the Year: The Hall Family, Columbus Coffee- Kapiti & Porirua. From left to right: Brad Jacobs - FANZ Chairman, Steve Atkinson – Westpac New Zealand Ltd, Korby Hall, Brooke Hall, Nicole Hall, Danielle Hall, Tyra Faiinga’a Brendan Hall, Hon. Craig Foss, Minister for Small Business.

Field Manager of the year Award, Retail, Food & Beverage Over 500k – Winner: Stan Van der Ham – Mister Minit New Zealand Ltd Sponsored by: ABC Business Sales (Licenced REAA)

Field Manager of the Year Award, Business Services Over 500k – Winner: Sangeetha Shaikh, Paramount Franchise Services Ltd Sponsored by: Franchise New Zealand Magazine & Website

Field Manager of the Year Award, Home & Lifestyle Services Under 500k – Winner: Ron Houben, Exceed Franchising Ltd Sponsored by: Franchise New Zealand Magazine & Website Winner of the Supreme Award, Westpac Franchise System of the Year Paramount Franchise Services Ltd. From left to right: Steve Atkinson,- Westpac New Zealand Ltd, Hon. Craig Foss, Minister for Small Business, Paul Brown, Bill Wu, Karen Brown, Suzanne Bartlett, Galvin Bartlett, Brad Jacobs, FANZ Chairman.

Special Awards Best Emerging System Award - Winner: Refresh Renovations Sponsored by: MYOB

Master Franchisee Award of the Year Award, Winner: Viky & Nileshna Narayan, Viknil New Zealand Ltd. T/A Crest Clean South & East Auckland Sponsored by: Crombie Lockwood,

Media Campaign of the Year Award – Winner: Columbus Coffee Sponsored by:: ReachMedia

Service Provider of the Year Award, Winner: Winner of the Community Involvement Award, Franchise System of the Year, Mike Pero Real Estate. Mike Pero & Sponsor Daron Gray from the Waipuna Hotel & Conference Centre.

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Franchise Accountants Sponsored by: Printing.com

Franchise System Setup Franchisee Training HR Support & Helpdesk Online Operations Manuals Network Development Strategy Executive Recruitment Operational Support www.fcbs.com.au contact@fcbs.com.au (03) 9533 0028

Quality ISO 9001

SN A PSHOT: El l a Bach é

REALISE YOUR DREAMS Ella Baché has become a uniquely Australian story thanks to the inspiration of Edith Hallas. Married to Madame Baché’s cousin, Edith brought Ella Baché to Australia in 1954, creating one of Australia’s most enduring and respected skincare companies. Now in their third generation of family ownership, and sixty years since launching a small range of French products, they boast the country’s largest franchised beauty salon network with their products and services available in over 150 salons nationwide.

LEADERS IN THE FIELD Commencing franchising in 2002, Ella Baché was the first franchised beauty salon network in Australia and have salons nationwide and in New Zealand, using the exclusive Ella Baché products. Ella Baché has the philosophy ‘no two skins are alike’ and are committed to individual skin diagnosis and tailored solution recommendations. All salons have expert

skin therapists, many trained within the Ella Baché College, which offers the highest level of training for a Diploma of Beauty.

manager that assists with business plans, marketing plans, alongside a full marketing team that provides marketing support.

For those students unable to attend campus, Ella Baché have launched their innovative Stellar Distance Learning Program designed for students needing the flexibility to access their study remotely, rather than attending on campus. Launched in 2014, this has achieved double-digit growth

Ella Baché aim to keep the fit out costs to a minimum. The average outlay to locate and convert an Ella Baché salon is approximately $100,000 for an existing salon site and for a new site the cost is approximately $200,000.

BECOMING A FRANCHISEE

Launching a new salon design last year, this has now been rolled out to flagship stores. Drawing upon their Parisian heritage, the theme is French Navy, with new uniform designs by ELLERY, the first Australian fashion designer to show at Paris Fashion Week.

The Ella Baché franchise model works with both beauty therapists and non-beauty therapists. You don’t have to have any beauty therapy training to open an Ella Baché salon. All that is asked is a passion for the beauty industry and drive. Salon owners are required, for at least the first 12 months, to be active in the franchise and actively drive their business. With no royalties or ongoing marketing fees, franchisees pay a one off franchise fee and Ella Baché earn their income from product sales and treatments. New franchisees get two weeks of intensive training, and then receive ongoing training. There is a trainer that goes into the salons every month to hold innovative training programmes and therapists also receive post-graduate training as well as the opportunity to complete the under-graduate training through the college. Every salon also has their own business

20 Business Franchise Australia and New Zealand

INNOVATION

Over the next 12 months, Ella Baché will continue to look for steady growth within their strong network. The number of new stores opened each year is capped to ensure they are getting the right people and the best possible locations. If you would like to join this established national brand and market leader in skincare, contact the franchise department on: T: 02 9432 5054 E: franchise@ellabache.com.au W: www.ellabachefranchise.com.au

ARE YOU PASSIONATE ABOUT HEALTHY AND FRESH MEXICAN FOOD? WANT TO HELP END WORLD HUNGER THROUGH PLATE 4 PLATE? EAGER TO JOIN A RAPIDLY GROWING BRAND? Join the Zambrero family today. Go to www.zambrero.com or contact us for more information: Email: franchise@zambrero.com Phone: 1300ZAMBRERO We have local and national teams ready to take your call.

Join the movement www.zambrero.com/plate4plate

Business Franchise Australia and New Zealand 21

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How to protect your franchise ( and not scare your customers away) ! Almost every day someone will visit a franchised store. Whether itâ&#x20AC;&#x2122;s for fresh bread, giftware or noodles, franchises are a way of life for business in Australia and New Zealand.

22 Business Franchise Australia and New Zealand

“Each and every point of contact that a customer has with your franchise either builds or detracts from your business.” Belinda Bow | Founder Green Chilli Marketing & Green Chilli Marketing Franchise

The interesting thing is that regardless of the store you visit, you will have an opinion of all of the other stores by that one visit. In truth, the franchise is only as strong as the weakest franchisee. As a franchisee, this is a bit scary because the franchisee down the road may be reflecting poorly on you. Equally, you could be letting down other franchisees with the experience you give your customers. I have had the experience of visiting a particular store and refusing to go to others in the franchise based on my own experiences of extremely poor customer service and the food I purchased was, well, let’s call it a disaster. As sad as it sounds I have judged all of their stores based on that experience. And let’s be honest, that how most of us treat franchises when we have had a bad experience. So as a franchisee, what are you doing to maintain the strength of the franchise?

The Right People Every time you add to your team, that person has the ability to add or detract from your business. Before you consider hiring someone, write down not just a job description but include criteria for the type of person you want to employ. What are their values, their work ethic and even their commitment to their role and employer? The way to assess this is to include some scenarios that are explained during the interview process and ask for comment, feedback and suggestions on how to resolve a situation. This helps to work out whether they will be the right fit for your business, your team and the franchise brand.

Ongoing Training Knowing that your team is taking care of your customers is paramount to the success of any business and one of the best ways to enforce this is to deliver ongoing training to your team – and you shouldn’t only leave it to the franchise head office to take care of your staff training. By providing ongoing training, you can help your team develop and maintain a high level of customer service, based on your own standards. Start with customer service training. A lack of customer service is one of the biggest complaints when it comes to retail stores and even service-based businesses. Training is also a great platform to discuss customer issues that have arisen in your business and use them as a learning experience rather than an accountability exercise. This is particularly important with the rise of viral venting on social media. Remember that by investing in your team, it will instil a sense of self-worth and ownership to their role within your business.

Written Guidelines This sounds obvious enough, but writing everything that you want your team to do and say means that they have clear guidelines and standards set in place. Start by listing each task, process or service within the business. This includes everything from how to sell a product, to a service you provide, or even packing up at the end of the day. Then break down each of the tasks into a checklist and include every step of the process needed to get to the best end result. These checklists then form an overall plan with guidelines to ensure consistency and standards for your team to adhere to. Even though putting each procedure down

on paper can be cumbersome and downright painful, it means that there is a sense of clarity within their role and with this clarity, a sense of accountability. When they fully understand what is expected of them, there is no confusion around what they should or shouldn’t do. When there is an issue with conduct or procedures, you can refer back to your guidelines for support and clearly explain how they have fallen short of the expectation. As founder of Australia’s first marketing franchise, I understand the value in consistency, support and training in maintaining a franchise and the brand itself. We have a Business Practices Manual with every detail you will ever need to know in running a Green Chilli Marketing Franchise. From sending emails to presenting proposals and following up, each item has been documented for the franchisee to refer to at any given time. In addition, I have built in checklists to the manual to keep the process simple and easy to communicate to their team. If your head office does not provide this to you as a franchisee, then you need to create your own written guidelines for your business. For example, you might find that what your head office provides is lacking in smaller details that apply to your team, so you would need to put this together and communicate it with your team. This also means it is specific to your business and the type of clients your particular franchise has.

Your Brand Look at your business through your customers’ eyes. Are you using the colour palette that was supplied by your franchisor? Do you use the same fonts? Is the signage produced professionally to the

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same standard? Is your email signature professional and does it contain all the necessary details? What is your team’s email communication or phone manner like? A common mistake that I see amongst franchisees is that they do not uphold the branding and standards of the franchise. Customer service, the layout of products, signage (even short lived posters about special offers), music played in store, and other smaller details must be consistent with the franchise as a whole. For example, something as seemingly inconsequential as an end-of-the-day discount offer that is hand-written on a piece of paper and hung up at a shop front, is not in keeping with the franchise brand and therefore indicates that you are not following the higher standards that people expect of the franchise. These may seem like little things, but each and every point of contact that a customer has with your franchise either builds or detracts from your business – and the franchise as a whole. Think about each of the elements that go together to build the big picture. You need to maintain your brand standards to ensure that it gives customers

“When it comes to a successful franchise, it is really about consistency and maintaining a high standard of service or product.” and suppliers a consistent and positive experience, and that it reflects well upon the entire franchise.

First impressions First impressions may seem like a trivial topic, but it is a huge issue for franchises with storefronts and more particularly those franchises in the food industry. The way a store presents to customers builds an image of the business from the moment they step inside. We’ve all been into a fast food franchise at one time or another and I am sure that each of you would have your own stories in relation to the cleanliness or lack thereof of the store. Maintaining cleanliness standards is paramount to successfully building a reliable and trusted business. Even if your business does not have a storefront, first impressions count. Do you and your team go to meetings with a notepad and pen that has seen better days? Are their business cards dog-eared and bent out of shape? Are they dressed professionally? Does their attire suit the industry that you are in? Those first impressions create the lasting

24 Business Franchise Australia and New Zealand

image for your potential customer or client.

The big picture When it comes to a successful franchise, it is really about consistency and maintaining a high standard of service or product. Remember that as a franchisee, whatever you do reflects on the other franchisees and vice versa. By each of the businesses maintaining high standards, the value of your franchise will be maintained. And who doesn’t want that? Belinda Bow founded Green Chilli Marketing in 2008 and has recently launched Australia’s first marketing franchise opportunity for talented marketers to have a successful career and work life that fits in with their lifestyle. Belinda is a Certified Practising Marketer and an Associate Fellow of the Australian Marketing Institute. Contact her at: W: www.greenchillimarketing.com.au/ franchise/

profile : Ch em-Dry Aust r a l i a

CHEM-DRY: LEADING CHANGE

Already the leader in the Australian carpet cleaning industry, Chem-Dry have set into action a business growth plan to build an even better experience for franchise partners, and build a stronger support network for the future. Director Lachlan Mitchell, son of visionary founders Bruce and Elva Mitchell, explains how, even after 30 years’ experience in the Australian franchise sector, Chem-Dry are always looking forward; innovating and leading change within the carpet cleaning industry. “Making a decision to bring in the first senior manager from outside the Mitchell family brings a fresh approach, new ideas and a new drive to the organisation. This ensures we continue to deliver success into the future.” New CEO Alan Biddle brings to ChemDry new strategies, learnt from many years within a successful coffee franchise, which he built up into a large franchise network from conception. Lachlan continues, “We’ve seen a lot of

changes within franchising over the years, from a handful of franchise opportunities in the 1980s, to the thousand plus today. Throughout that period of change - over the last 30 years - Chem-Dry have remained number one in our industry; we just felt it was time to bring someone fresh in, with fresh ideas that could help us take it to a new level.”

Moving forward With 140 franchisees at the moment, many of whom are long-term and have been with the franchise since the beginning, Chem-Dry have made changes to their royalty structure that allows a franchisee the opportunity to be more of a manager and work on the business, rather than in the business. Exposing ChemDry to a more diverse range of franchisees will not detract from the family focus of the brand, it will however allow a wider range of managerial and entrepreneurial franchisees to build up their business and trade city wide. “We have a number of different pricing structures that saves franchisees money on their royalties. With our new offering, for example in Sydney and Melbourne, we have six franchise areas. Traditionally a franchisee would come in and purchase one of those areas, and as they get bigger, buy into a second area and so on. What we are doing now is offering one price, for all the territories in the area. This gives franchisees a big saving,” says Lachlan.

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Joining the Chem-Dry system This turnkey franchise includes a fully branded Chem-Dry vehicle as well as all the equipment and cleaning solutions you need to get started in your own carpet cleaning business. Entry costs also include franchisee induction training at the National Office, a five year franchise agreement with additional 5 year options, your franchise territory, and a marketing pack which includes your uniforms, flyers, business cards, and even your very own website. On the road with the franchisees, the Franchisee Development Managers provide the best possible support to franchise partners with a focus on one on one development and business mentoring. Alongside this, franchisees also attend state meetings, with a franchise partner convention planned within Australia in 2016, alongside international Chem-Dry conventions also held annually. With this dedicated support network, on-road support and training plus innovative cleaning solutions and state of the art cleaning equipment, now is the perfect time to join this market leader. For more information contact Alan Biddle on: T: 0422 392 393 E: alanbiddle@chemdry.com W: www.chemdry.com.au

Are you looking to clean up? Build your future with Chem-Dry Chem-Dry is the world’s largest carpet cleaning franchise, and has been helping Australian’s realise their dream of business ownership since 1986.

Franchises available in all capital cities & regional centres

Our unique, hot-carbonated water extraction method, combined with best in-class products and services, and unparalleled training and support, make it impossible to find a better cleaning franchise opportunity. No experience is necessary, as Chem-Dry provide comprehensive training on all aspects of the business. Our on-going marketing and operational support will ensure that you are able to enjoy the flexibility and lifestyle benefits that owning your own successful business can provide.

1800 243 637 chemdry.com.au

If you’re looking ready totomake cleana up clean withbreak your with own your Chem-Dry own Chem-Dry franchise, franchise, simply fill simply out thefillinformation out the information form on our formwebsite, on our website, or call our or franchise call our franchise businessbusiness info line info on 1800 line on 243 1800 637.243 637. Business Franchise Australia and New Zealand 27

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What to look for in a franchise opportunity

â&#x20AC;&#x153;By definition: An intrapreneur has the ability to be creative and entrepreneurial, but remain within the boundaries of a brand and system.â&#x20AC;?

Searching for a franchise opportunity? Narellan Pools Chief Operating Officer, Peter Baily shares his tips on what to look for.

It all begins with you Before you begin exploring franchise opportunities, the first thing you should do is assess whether you are the right fit for franchising; the right kind of person to own a business. The truth is, franchising is not for everyone. There are a few characteristics that will set you on your path to becoming a successful franchisee.

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A passion to own your own business A passion to own your own business is usually the first thing a franchisor looks for in a franchisee. You need a lot of it. It is important to understand the significant commitment involved in running a business, and have a clear sense of purpose around why you want one of your own. The life of a franchisee, particularly in the early years,

“Each and every point of contact that a customer has with your franchise either builds or detracts from your business.” Peter Baily | Chief Operating Officer Narellan Pools

may not leave much room for lifestyle. When faced with the challenges of working long hours, solving problems and managing a team, it is often the big “why” that will keep you fronting up for work day after day. Most franchisors will be keen to know what your motivation to own a business is.

Strong organisational skills

What sort of investment you want to make? Typically, you can expect to invest anywhere between $20,000 and $500,000 in an entry level franchise business. Assess your finances, talk with your bank and decide how much you want to spend before you start looking.

There can be a lot of administration that comes with being a franchisee. You need to be organised! No matter how great a franchising system is, if you are not organised and actioning what needs to be done, it can quickly become unstuck.

Desire to build wealth

You are an ‘intrapreneur’

One of the many advantages of franchising is the opportunity to build wealth. The franchisor provides amongst other things an established brand, sophisticated operating systems and a wealth of knowledge - all fundamental tools for success - but the rest is up to you. In order to truly build wealth, you need the ability to sell the dream. This again comes back to passion; passion for the brand and the product you are selling. You need to believe in what you are selling, and inspire others to buy into the dream.

By definition, an intrapreneur has the ability to be creative and entrepreneurial, but remain within the boundaries of a brand and system. Remember, with franchising, the system is a large part of what you are investing in, so it is important that you can respect the policies and procedures that have been developed and proven over time by the franchisor. An intrapreneur knows how to work within these boundaries, but is constantly on the look out for smarter, more creative ways to execute within these boundaries to grow and improve their business.

You know how to lead a team If the franchise needs more than just you to operate, then imperative to a franchisee’s success is the ability to lead a team. Good leadership is hard to define: it’s a blend of skills that make others want to follow your path. You must be able to problem solve, motivate others, prioritise tasks and delegate accordingly. These skills are not something that can be gleaned from a text-book, but rather they come from experience in managing and leading a team. A good leader sets standards, can embrace change and can keep a team focused during challenging times – of which there will be plenty. Speak to former colleagues, friends and families about whether you have what it takes to lead a small business.

You have the right team behind you It is important that you have the right team around you. Whether it is your advisors, your staff, other franchisees or your friends, a group of supporters is important to your success. It is especially important that your family is supportive of what you are doing. Research has shown that franchisees with highly supportive families perform better than those who don’t have this.

Finding the right opportunity for you Once you have established that you are the right fit for franchising, the more detailed questions begin:

What kind of business would you like to align with? What are you looking for in a franchisor? Longevity? An international brand? A strong sense of community and culture? Write a list of key characteristics you are searching for in a franchisor, and check them off as you assess opportunities. Do you have a preferred industry? Franchise businesses span many industries. Are you interested in retailing? Hospitality? Construction? Services? Once you narrow down the industry that ignites your passion, the field will narrow significantly, giving you a more qualified source of options to explore. What lifestyle would you like to lead? It’s no secret that often there is not much room for lifestyle when you run your own business – particularly in the first few years. But, some industries can be particularly all consuming. For example, the idea of running a café can appear glamorous, but the reality is days will start early and finish late, seven days a week. Having a great team can mitigate this to some extent. Be sure about what you are willing to sacrifice in terms of lifestyle, before you commit. What potential does the business have? When you are investing a significant amount of time and money, you need to have a clear understanding of the potential return. Spend time speaking with other franchisees within the brand. Ask them, where are the financial opportunities? How do I maximise the potential of the business? How innovative is

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the franchisor? Does the company respond to changing needs in the market? What is the marketing like? Regardless of the business you are in, you have to be able to sell, and you need a very clear picture of what the profitability of the model you are buying is. Any investment should be made based on a strong understanding of the potential financial returns. Understand the role of franchisor. There are clearly defined roles and responsibilities for both the franchisee and franchisor, and it is important to understand where the franchisor stops, and your role starts. For example, at Narellan Pools, our marketing activity generates leads which we provide directly to the franchisee, and then it’s their responsibility to convert those leads into sales. Take the time to understand what will be expected of you, and assess whether can deliver on that expectation. The strength of the franchisor. Remember, it is the brand, the systems and the culture that you are buying into. Understand the strength of the franchisor. Again, this is where existing franchisees can educate you. Important attributes of franchisors are the

“It is important to understand the significant commitment involved in running a business, and have a clear sense of purpose around why you want one of your own.” ability to listen and respond to the needs of franchisees. Do they treat all franchisees equal? Is the franchisor committed to your success? How many franchisees are in the network? What support structures are in place for franchisees – particularly new ones? What training will you receive both initially and ongoing? Do your due diligence. Treat buying into a franchise network the same as you would making any significant investment. Do your homework. How long has the franchisor been in business? What has the performance of other franchisees in the network been? Have many franchisees failed? What structures are in place? Do they have a strong team? The franchisor should be backed by sophisticated business people. Ensure you review all of the legal documentation and engage a lawyer with strong franchising experience to review and advise. My number one tip: Look for an established brand with recognition in the marketplace, great leadership, strong operating systems,

successful franchisees and powerful marketing. The rest is up to you. Peter Baily is leading Narellan Pools through aggressive expansion. He is credited as the driving force behind some of the Australian franchise sectors most successful growth stories and has a clear remit to develop and grow the Narellan Pools business across Australia and the world to be a best of breed franchisor, manufacturer and construction business. Iconic in-ground fibreglass swimming pool brand, Narellan Pools was established over 40 years ago. With proven business systems, world-class training and strong marketing, Narellan Pools is committed to the success of its franchisees. Opportunities are available now. W: www.narellanpools.com.au/pool- building-franchise-business opportunities

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Tea_

THE MOST EXCITING FRANCHISE OPPORTUNITY OF THE YEAR

Tea Drop is a unique retail brand that brings the ‘modern tea experience’ and the highest quality tea and tea related products to customers.

• MODERN, STYLISH BRAND

It’s a brand with over 10 years of success behind it.

• UNIQUE CONSUMER APPEAL

Now Tea Drop is ready to franchise that success across Australia and into major international capitals.

• HIGH GP

This fantastic opportunity needs franchise owners with a passion for great service looking to sell a luxury product to a discerning, informed customer. It’s a great chance to be part of an exciting, fresh business model with enormous potential. But be quick - the best locations are sure to sell fast.

• 10 YEAR HISTORY

• FULL TURNKEY OPERATION • HIGH QUALITY PRODUCT • CONTEMPORARY STORE FITOUT • SECURE SUPPLY CHAIN • RELAXED INDUSTRY

TO FIND OUT MORE VISIT: TEADROPFRANCHISE.COM.AU CALL STEVE: 0433 288 373 OR KAREN: 0419 155 758 OR EMAIL: INFO@TEADROPFRANCHISE.COM.AU Business Franchise Australia and New Zealand 31 Tea_drop_press.indd 6

4/12/2015 3:25 pm

profile : R en t w i t h St y l e

OPPORTUNITY KNOCKS! Rent with Style is an affordable home and commercial appliance, furniture, electronics items rental (rent and own) franchise. Each Rent with Style franchise is a ‘handson’ business where the franchisee is directly involved in the day-to-day operations, building client relationships, marketing their services in their local community and gaining referrals from existing clients.

NATIONAL EXPANSION Originating from within an electronic security alarm and appliances business which began in 2000, Rent with Style branched out as a separate business in Melbourne in 2012. Work began on preparing to franchise in December 2013 and Rent with Style sold its first franchise in Western Australia in April 2014 and the second in Victoria in September 2014. Rent with Style is currently seeking franchise owners for a number of franchise territories which have been identified as being ideal for a Rent with Style operation. Offering a proven unique business model, with outstanding systems and support

for you as a franchise owner, Rent with Style understand there are many different franchise opportunities on the market today and that choosing the right franchise for you is about finding the right fit.

MAKING IT EASY FOR YOU Your initial investment to join Rent with Style for a franchise is within the range of $60,000 - $120,000 plus GST (depending on the size of territories). This may include your office equipment package, your initial franchise fee, your training and launch package, Rent with Style’s legal and recruitment costs, your exclusive territory (with a five year term and four further five year franchise options). Inclusions vary with price and location. You will also need to lease or purchase a suitable vehicle which will be decaled to further promote your new business.

HOW IT WORKS Rent with Style’s market knowledge is comprehensive – what customers want to buy; what products are popular in the rental market; what rental rates the customers find attractive; what the correct steps are to reduce your risk with the rental goods etc. The distinct difference between Rent with Style and other market competitors is that a Rent with Style franchise does not require either warehouse or showroom facilities,

32 Business Franchise Australia and New Zealand

thereby eliminating substantial overheads and keeping franchise costs to a minimum level. The simple system works like this: 1. Your client selects a product from any retail location of their choice and then calls Rent with Style, who purchases the product on their behalf. 2. Rent with Style then rents the product to the client under a suitable rental contract. 3. The client then enjoys the use of the product from then on.

Select, Rent and Enjoy The Rent with Style system allows their clients almost unlimited choice for their rentals across a staggering range of products. The franchisor can arrange access to additional funds for the franchise owners to borrow to allow them to purchase further goods to rent to their clients. Rent with Style believes that their training and ongoing support package will enable you to launch your new business with a great deal of confidence. Don’t miss your chance to find out more about this great opportunity. For more information contact: P: 1300 73 23 83 E: admin@rentwithstyle.com.au W: www.rentwithstyle.com.au/franchise

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OFFER 1300 73 23 83 www.rentwithstyle.com.au/franchise

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Business Franchise Australia and New Zealand 33

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Planning for business success in

Why do so many New Yearâ&#x20AC;&#x2122;s resolutions fail? Or diets that start so strong on day one never make it past day eight? It is inherent to human nature not to plan past the initial idea of wanting to do better and therefore never making a solid long term plan for success. This is also true when it comes to business growth. Planning is the key to success. As the old adage says, failing to plan is planning to fail. Starting strong in 2016 will put you on the front foot for a successful year ahead so it

is really worth thinking about your business and marketing strategy that will help grow your business in 2016. It may be hard to predict what opportunities and threats your business may face in 2016, but having a solid business and marketing plan in place will reduce the likelihood of your business growth being stunted by this unpredictability.

Putting the cart before the horse Strategy must set the course for your marketing. While there are a myriad of marketing activities that you can undertake to grow your business, setting a marketing strategy before you start actively promoting your business will ensure these strategies are in line with the goals for the business, will effectively â&#x20AC;&#x2DC;speakâ&#x20AC;&#x2122; to your target markets, and are realistic in terms of delivering leads that you can turn into sales. The ability to think strategically about your business is very different to planning

34 Business Franchise Australia and New Zealand

tactical activities. Your marketing strategy is the overall guide to what you are trying to achieve. These are essentially your goals. Your marketing plan then becomes the more detailed translation of the exact tasks you are going to undertake in order to deliver your business goals. Developing a marketing strategy and following a set marketing activity plan for the time ahead is key to a successful business year. These act as a map for us to follow and is an effective blueprint for the year ahead.

Where do you start when building your 2016 Marketing Plan? Review, Reflect and Reveal Learning from the past is a key tool in business planning for the future. A thorough review needs time for reflection, complete honesty and an open mind. It is not a time for criticism or regrets. It is a time for learning

“Starting strong in 2016 will put you on the front foot for a successful year ahead.” Joe Papadatos | Managing Director Icon Visual Marketing

and planning. Look at all aspects of your business from the point of view of your staff and your customers and go through the finer details of your customer service to ask yourself: • What went well? Why? • What didn’t go so well? Why? • What do you want to change? Why?

Aligning Marketing with Business Goals for 2016 All businesses have goals, whether they are financial, quality related or customer focused. Such goals can include growing new customers in a particular region, or increasing retention rates and brand loyalty. Unfortunately when some businesses plan their marketing strategies, they do it in isolation. By focusing on the tactics, and often the budget, instead of how the marketing strategy can support and help achieve the business goals, businesses are creating a marketing vacuum. So where do you start? To begin writing your marketing strategy, each business goal should be broken down to understand how the goal can be achieved. A solid marketing strategy will help deliver your business goals. For example, if your business goal is to increase client retention to 75 per cent, marketing activities to help deliver that can include sales training, loyalty programs, pricing strategies or direct and online marketing campaigns that target existing customers and drive to deliver the retention goals of the business. Each business goal needs to have a marketing strategy to support it, and each of these marketing strategies needs to: • Clearly define the target audience. For example, in the case of increasing client retention, this would be existing customers. • Highlight what the touch points are with

those customers and how can we increase them to grow loyalty and retention in this case. • Define what the unique selling proposition is for those customers buying from you and how can you better communicate this. • Include pricing strategy to reward loyalty. For example, think No Claim Bonus strategies. • Include measurable results. • Include specific promotional tactical elements. Marketing strategies developed in isolation from their overarching business goals are simply marketing tactics that you hope will work. Building a marketing strategy that addresses each of the business goals will more clearly define your marketing program and more likely lead to success.

Digital for Success in 2016 Digital marketing strategies are often very daunting to everyone except those in the industry. But if you haven’t already embraced digital media as a viable marketing channel for your business, you have already fallen far behind the competition. Digital marketing is not just a major factor for success in 2016, it’s a necessity. So how can we harness digital marketing strategies to achieve our business goals? Again, spend a conscientious effort on devising those business goals and then break them into achievable tasks. Applying a digital stratagem will be much easier if you are clear about your intentions and direction.

Local Area Marketing is imperative for local franchisee success While your franchise itself is typically a national business, the franchisee is locally based. They serve local customers and provide services to the local community. It stands to reason that localised marketing

strategy is essential to your fundamental goals as it targets your core business. By getting your local marketing right, you are well on your way to achieving successful outcomes. Targeting your local area sales potential can be greatly enhanced by the contemporary way in which we now seek out products and services. The personalised way customers now search for businesses has made it even more imperative for franchisees to advertise specifically to their local area, especially when it comes to an online presence. Luckily, this is an area where there are no tricks – simply basics to get right. By taking the simple steps to ensure that your Google My Business and Bing Places for Business listings are correctly created and optimised, you have established yourself a powerful online presence. Keeping your information consistent across your digital presence is also vital to ensuring high visibility in local area searches. The Map Pack available through the key platforms will target your greatest local exposure. With more than eighty-five different ways to appear in a search, you must be optimising your search-ability for every possible term and option. By nailing these key, simple digital steps you can significantly increase your local profile as well as your online presence.

Embrace the Power of Social Media While the franchise industry’s success has been defined by uniformity and consistency, the advent of social media tools is extensively shaking up these notions within the industry. Social media can be a powerful marketing tool when used successfully to find new customers and connect with existing customers in a personal way. Franchises and franchisees are smart to take advantage of social media as it is an incredibly

Business Franchise Australia and New Zealand 35

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“ “Social media can be a powerful marketing tool when used successfully to find new customers and connect with existing customers in a personal way.”

inexpensive way to brand and market every business’ services to target markets within their own, personal domain. The key to using social media as a franchisee is understanding how building a community and increasing your online visibility will help with your bottom line. And it achieves these outcomes by doing just that, increasing your visibility and therefore likelihood of influencing a sale. Social media does not ultimately create sales directly as in a one-on-one conversation, but can strongly influence and educate your target markets about you and your offerings. The key to social media success is to not get hung up on the tools and technology but to focus on how you can use them more effectively to: • Increase the visibility of your brand and that of your franchisee business; • Build and cultivate your professional networks; • Develop and grow relationships with customers and influencers; • Engage in real-time, two-way interaction with people, including answering queries; • Publish and distribute original content that demonstrates your expertise;

• Share curated links to relevant information that adds value to the lives of your customers; • Communicate directly with your community of followers, advocates and supporters; and • Ultimately generate new leads and boost sales for your business. If you are looking to social media to boost your business, understand that for most businesses, social media is an influence to a sale, just one place a potential customer will go to find out about your business. Social media is an important business communication tool because it is a way to communicate and engage with loyal customers and to grow your customer base. Marketing can be highly complicated and its inefficient or misinformed use can be unnecessarily expensive without the rewards. Solid and successful marketing strategies thoroughly understand your essential business goals, and work towards these at all times. And these need not be the height of sophisticated marketing theory. It is more

36 Business Franchise Australia and New Zealand

important to comprehensively pin down the basics before acting on grander scales. Your successful 2016 relies heavily on the business goals and marketing strategies you carefully consider now, so take the time to really concentrate on these as you begin this new year. Joe Papadatos is Managing Director of Icon Visual Marketing, a full service marketing agency that for over twelve years has been equipping businesses with the marketing and sales tools to help them reach their next customer. Icon Visual Marketing are highly experienced at strategically planning and building robust marketing hubs that help franchisors deliver the right marketing tools and resources to their franchisees grow. For more information contact Joe on: T: 1300 138 984 W: www.iconvisual.com.au

J s

W b s

t t t t t t

Own a Slice of La Porchetta!

“

La Porchetta’s not run like a corporation, but like a family business and you really feel you are part of the group.

“

Vito Ramondetta Franchisee

Join the largest Italian restaurant chain in Australia and New Zealand. You will love taking part of serving our guests quality Italian food, to order, using fresh ingredients. We are looking for passionate food lovers with a strong work ethic and drive to join our family. You bring the drive and commitment and La Porchetta will provide the proven systems, training and support to achieve success.

WHY LA PORCHETTA? t t t t t t

A proven profitable operation. We are a much loved and recognisable national brand. We have strong local area marketing support and advice. Be part our dynamic and engaged family of restaurants that love people. Join our team of restaurant owners who love getting together and share ideas. We offer a flat fee structure that allows you to build your business faster.

Minimum Investment: Dependent on Site Conditions $300k+

Opportunities now available Australia-wide in key metropolitan and regional areas. Visit: http://www.laporchetta.com.au/franchising email: franchising@laporchetta.com.au OR call (03) 9460 6700. Follow us on Social Media

/LaPorchetta /LaPorchettaOfficial /LaPorchettaChefsTV

Enquire Now Download our New iPhone App or Android App

www.laporchetta.com Business Franchise Australia and New Zealand 37

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Getting

Itâ&#x20AC;&#x2122;s a new year and you are looking at investing in a franchise business. The greatest risk you take when buying a business is to rush in without doing enough research. Here are 10 steps to get you started.

Step 1: Get a copy of the Franchise Guide (you can download from the Australian Consumer and Competition Commission - ACCC site) www.accc.gov.au or telephone 1300 302 502. This guide will outline the Franchising Code of Conduct and provide a reference point for obtaining additional information throughout your research process. Franchisors are required to provide certain information about

Started

their business. The Code is supported by the law and administered by the ACCC.

Step 2: Look at what franchises are available. Coffee shops, 24/7 gyms, lawn mowing, sandwich selling, printing, the list goes on. Go to a franchise directory; visit a franchise expo; surf the internet or look around your local area.

Step 3: Talk to your accountant, solicitor, banker and financial advisor. It is important to get independent advice from experienced professionals you can trust. Assess how much money you have available and/or how much capital you may be able to borrow. Ensure you have a full understanding of the total ingoing costs including purchase price, stock, legal costs, stamp duty, accounting costs, working capital etc. Also look at your ability to raise additional capital to cover any unforseen cost or emergency.

38 Business Franchise Australia and New Zealand

When looking for advice ensure you are dealing with someone who is a franchise specialist. For example, some banks have specialist bankers, who due to their knowledge and experience can save you time and money.

Step 4: Once you have identified a franchise system which interests you, get into the detail. Ask to see the disclosure document which contains a large amount of useful information. Donâ&#x20AC;&#x2122;t be surprised if the franchisor requires you to sign a confidentiality agreement. You should read the disclosure document and accompanying franchise agreement from cover to cover and compile a list of questions for further research.

Step 5: Discuss the disclosure document, franchise agreement and property lease (if applicable) with your lawyer. Ask yourself these

“It’s natural to be both excited and apprehensive. Don’t skimp on your research and use the combined experience of others.” Steve Seddon | Senior Business Development Manager Westpac

questions - What is the franchisors track record? Do I fully understand their business systems? How are the other franchisees within the group going? How many franchisees do they have? Why have others left the system? What are the plans for expansion and will this impact my business? How will I grow the business? What kind of training and support does the franchisor provide?

Step 6: Talk to your accountant. In your financial analysis calculate how much profit you can expect to make and what your breakeven position is. You will need to allow for business overheads, rent, wages, purchases and replacement of equipment. Will the expected profit be enough to cover both the time you will be working in the business and the financial risk you are taking in purchasing the business? What is the business worth? Look at the financial position of the franchisor. Do they have the financial strength and capacity to run, develop and grow the business? Are they reliant on selling franchises to meet their operating costs or do they generate sufficient revenue from ongoing royalties?

Step 7: Talk to a wide range of franchisees about their profitability, relationship with the franchisor and any problems they may have encountered. Is the franchisor supportive and delivering on their obligations? Is the franchisor providing enough operational support? Are the marketing, advertising and product support meeting their expectations?

Step 8: Expect the franchisor to undertake a comprehensive investigation of you to determine if you will be a suitable franchisee. Some franchisors will require multiple interviews and assessments

which may include reference checks and psychological testing. If they are sloppy with this they could be sloppy with their business. If they rush, ask yourself why are they in such a hurry? Progress at a speed you are comfortable with.

Step 9: Contact the ACCC to find out if they have had any dealings with the franchisor? Have they been investigated or prosecuted?

Step 10: You want to be confident that the franchise business is reputable, financially strong and good at what they do. Look at the business from the customer’s perspective. Is the product or service evolving? What level of research and development is the franchisor doing? It’s natural to be both excited and apprehensive. Don’t skimp on your research and use the combined experience of others such as your banker, lawyer, accountant,

business advisor, the franchisor, existing franchisees, former franchisees, the ACCC, state small business centre etc. Steve Seddon is a Senior Business Development Manager with Westpac. He specialises in the franchise sector and is on the Franchise Council of Australia Western Australian Committee. He holds a Bachelor of Commerce degree, Diploma in Franchising and is a qualified CPA. Westpac has supported the franchise sector in Australia for over 20 years. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector. Contact Steve at: P: 0407 401 892 E: sseddon@westpac.com.au W: www.westpac.com.au

Business Franchise Australia and New Zealand 39

sna pshot: v.I.P. h o m e serv ices : Fenci ng & Ho m e Ma i n t enance

WITH CHANGE BRINGS OPPORTUNITY!

new thinking, new business Justin Williams, unable to progress as he wanted with his previous franchise system, now has the best of both worlds after a chance meeting with Warren Smith from V.I.P. Fencing & Home Maintenance. “Warren and I used to cross paths within our previous franchise system and we’d touch base every now and then. I decided to sell my franchise business - the contracts were fairly rigid whichever division you worked within - and I knew that I had run the course with the fencing division. I was interested in expanding the scope of work that I was doing and as I was contractually unable to do that, I left my franchise and was thinking about going out on my own. “I came into contact with Warren by chance and we had a chat about an opportunity available. After discussing it with my partner Mariska, we felt that buying into V.I.P. Fencing & Home Maintenance was a better option than going out on our own as there is support and strength in the brand. The way the new V.I.P. division is structured, people can transition from fencing into other types of work ie. home maintenance, so you effectively get the best of both worlds,” says Justin.

Challenge In his role as a Regional Master, one of Justin’s key focuses is to recruit, train and support franchise owners within Victoria. Justin continues, “As a Regional Master, my role is a little different to that of a franchisee. As a franchisee, you are fundamentally ‘on the tools’ and although I still do work ‘on the tools’ we will also be working with Warren and Vea to train and support new franchisees. It’s a little bit different to what we were doing previously, but that’s exactly what we wanted - we wanted to take that next

step; we wanted to challenge ourselves.” There are three franchise systems on offer: 1. A Fencing franchise 2. A Home Maintenance franchise 3. A Fencing franchise owner with the option to later add in the home maintenance service and vice versa which allows the franchisee the ability to greatly increase income and also vary their work. Justin says “the Investment level for the franchisee varies depending on what the candidate brings to the table. If a tradesperson buys a franchise, a carpenter for example, we would expect that they would have a lot of their own tools along with a suitable vehicle already, so the investment level would be fairly low. “A fencing franchise has a slightly higher investment level as there’s a much more comprehensive training programme that Warren has put together. Its aim is to take someone with a zero skillset and teach them how to fence. Over time they may wish to transition into home maintenance and

40 Business Franchise Australia and New Zealand

expand the scope of work that they do, with additional training and education. This is a key feature of our franchise model as, from my own experience; others out there do not work in that same way.”

Environment Meeting founder Bill Vis and CEO Paul Robinson, along with some of the State support staff, Justin can’t help but draw comparisons between his previous franchise system and V.I.P. Home Services. “One thing that really stands out is it’s very much a family and team environment. Everyone is working together, to ensure that everybody is successful and there’s a lot of support and encouragement from everybody in the group. I believe it’s something that’s going to be key to our success going forward.” For more information contact Warren Smith on:

If ov co lo pe

T: 0402 898 555 E: joinus@vipfandhm.com.au W: www.vipfandhm.com.au

BUILD YOUR FUTURE WITH A RETAIL ICON

Clark Rubber, the leading national retailer of pools, foam and rubber offers everything you need to build your own business. If you want to be part of a growing, award-winning retail network of over 60 stores, we offer a turnkey solution, business development, comprehensive training and ongoing marketing and IT support. We are looking for friendly, customer service-orientated and business-minded people who want to take their future into their own hands.

If this sounds like you, contact Dirk Heinert, phone 03 8727 9999 or email dirk.heinert@clarkrubber.com.au Franchising Hall of Fame

clarkrubber.com.au

Business Franchise Australia and New Zealand 41

fr anchisor in d ep th : Fasta Pasta

A fresh FRANCHISE OPPORTUNITY -

THAT’S FASTA PASTA Quality food at incredible value has always been key to the success of Italian restaurant franchise Fasta Pasta. This is why Fasta Pasta has been the go-to local Italian for so many Australians, for over 30 years now. It’s also why more franchisees are joining – and loving being part of – the Fasta Pasta family every year. Diners keep coming back for the mix of fresh local and seasonal produce. All ready for franchisees to prepare in modern Italian and Australian dishes that taste great, look great, and provide great returns. Alongside the menu’s popular traditional pasta offerings you’ll also see salads, as well as seafood, chicken, beef and pork main meals.

42 Business Franchise Australia and New Zealand

Not to mention risottos, pizzas, and a variety of vegetarian options. There really is something for everyone. The ever-evolving menu is the result of meticulous testing and research by Fasta Pasta’s executive chef, Salvatore Pepe. He applies his long-held philosophy of local, fresh and seasonal ingredients to every dish on the Fasta Pasta menu. The result is food that’s full of contemporary flavours, at a great price, with many light and healthy options too. “With a society becoming more health conscious, we’re making sure we give our customers plenty of healthy choices,” Salvatore says. He is also mindful of emerging food trends, so you’ll find ingredients like quinoa and items like gourmet hamburgers appearing on the menu. “We keep our menu fresh and current,” continues Salvatore. “Our R&D is really crucial for that. So while I won’t be giving any secrets away, you can always be sure there are exciting new tastes and dishes in the pipeline.”

“We’ll continue our commitment to fresh ingredients, friendly service and value to the customer. It’s been the key to our success for thirty years now.”

Pasta can also be seen in the latest marketing and communication activity for the brand. This is centred on a proven insight from customer research: Fasta Pasta’s food quality is far higher than you might expect from the menu price. A new, one-day-only, pop-up restaurant was created in the heart of Adelaide, not called Fasta Pasta but rather ‘Decidi Tu’ (Italian for ‘you decide’). The name was an apt one, because instead of paying set prices, diners were invited to simply pay what they thought their meal was worth. Across the day diners unwittingly enjoyed meals from Fasta Pasta, then offered to pay more than the Fasta Pasta menu price. In fact in some cases, more than double! Every meal and transaction was captured on film, and this has become the basis for Fasta Pasta’s advertising into 2016. The video, audio and photographic content will be used for far more than just traditional television ads. Instagram, Facebook and other digital media, as well as search engine optimisation and retargeting, are being employed to reach a younger audience with a mix of brand, retail and promotional offers.

Fasta Pasta’s Chief Executive, Frank Taddeo

The delicious meals are complemented by a broad selection of beverage options for customers to enjoy. The wine list features well known Australian brands and blends of every popular variety. While beer drinkers are not forgotten either, with both domestic and international beers available. The benefit for customers, then, is a quality all-round dining experience – but without a steep price tag. It is a continuation of the philosophy that began back in 1984, when a group of ambitious Adelaide restaurateurs first established Fasta Pasta. “The dream then was simple,” says Fasta Pasta’s Chief Executive, Frank Taddeo. “We set out to offer Australians fresh and contemporary Italian dining at the very best possible value. Now while some of the ingredients may have changed – and yes, parts of the menu too – the same dream is still at the heart of Fasta Pasta today.”

Of course, the success of Fasta Pasta is built upon more than just a dream. It’s backed by a responsive and professional corporate headquarters in innerAdelaide suburb, Norwood. It’s from here that Fasta Pasta’s exclusive sauces and fresh pastas are distributed, to franchises as far and wide as Perth, Mildura and Cairns. The recently appointed Operations Manager, Tom Sagris, is another key pillar in the Fasta Pasta franchisee support network. And he’s proud of the latest systems and processes that Fasta Pasta is continuing to introduce and refine. “Backed with ongoing training for both front- and back-of-house workers, as well as a thorough fit-out program and store maintenance, there’s more support than ever for our franchisees.” The confidence and optimism of Fasta

“The ever-evolving menu is the result of meticulous testing and research by Fasta Pasta’s executive chef, Salvatore Pepe.” Business Franchise Australia and New Zealand 43

fr anchisor in d ep th : Fasta Pasta

“As a Fasta Pasta franchisee, you get the ingredients, equipment, support and training you need to provide your customers with fresh, quality, Italian food – proven to be worth more to customers than the prices you’ll ask.”

‘Decidi Tu’ convinced diners … it could also convince you! Fasta Pasta’s pop up restaurant marketing experiment proved to customers what research had already proved to management – the Fasta Pasta menu offers exceptional food at equally exceptional value. Asked simply to pay what they thought their meal was worth, every diner but one at the unbranded restaurant paid above the regular menu price for Fasta Pasta food. So diners were impressed, now how about you? As a Fasta Pasta franchisee, you get the ingredients, equipment, support and training you need to provide your customers with fresh, quality, Italian food – proven to be worth more to customers than the prices you’ll ask. Thanks to Fasta Pasta’s R&D, and a unique and innovative distribution model, you’re able to provide great dishes at great prices, and still see a healthy margin on every meal.

It’s creating a steady flow of new customers into each store, with every one ready to enjoy the quality and value of a Fasta Pasta dining experience. The integrated marketing approach is also helping Fasta Pasta to manage sustained growth within Australia’s rapidly expanding casual dining sector. With significant rewards for the expanding franchisee base. “The future’s looking great, for Fasta Pasta and for our franchisee family,” observes CEO Frank Taddeo. “We’re looking forward to continuing to grow the company, across Australia and into every state and territory.

“We’ll continue our commitment to fresh ingredients, friendly service and value to the customer. It’s been the key to our success for thirty years now, and it will stay central to our growth in the future.” Great food, great value, great support and great potential. It really is a great time to become a Fasta Pasta franchisee. To become part of the growing Fasta Pasta network, or simply to find out more, contact Fasta Pasta on: T: 08 8304 8600 E: franchise@fastapasta.com.au W: www.fastapasta.com.au

44 Business Franchise Australia and New Zealand

Be in business for yourself...but not by yourself We are a forward-thinking company with a proven strategic business model and goal of maximising the returns on your investment from day one.

Who are we? Australian Skin Clinics has been one of the industry leaders since 1996, providing quality, affordable cosmetic treatments. We offer highly effective laser and skin treatments together with cosmetic injectables, acne programs and skin care.

Our franchise benefits • • • • • •

Centralised marketing IT support and customised software In-depth practical training programs for therapists and managers Accredited laser safety training courses A suite of full operations manuals, sales tools, procedures and protocols Exceptional franchise support + many more benefits

BE APART OF A BILLION DOLLAR INDUSTRY

www.ozskin.com/franchise 1300 303 014 Business Franchise Australia and New Zealand 45

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PROCEDURAL FAIRNESS EXPLAINED PROCEDURES

We often hear the term ‘Procedural Fairness’ as it relates to employees and dismissals. It tends to be presented as “employees need to be shown procedural fairness” or “the employer didn’t show procedural fairness”. Is it really important and do we really know what this means from a practical day to day perspective? Let me start by making it very clear, following procedural fairness or not following procedural fairness in many cases is the difference between being successful in the Fair Work Commission when an ex-employee challenges their employment termination. Despite the fact you might believe you have 100 per cent clear evidence of misconduct, your failure to follow some simple procedural steps could result in the Fair Work Commission saying you have a valid reason for terminating that employee, however you didn’t follow the right process. This is because the Fair Work Act specifically refers to the matters it must take into account when determining the harshness of a dismissal case. Over time, the expression ‘harsh, unjust or unreasonable’ has come to

46 Business Franchise Australia and New Zealand

“It is essential to have a process to follow each and every time you are dealing with a performance issue or an area where an employee may be guilty of misconduct.” Michael O’Shaughnessy | Principal Human Resources Specialist HR Central

encapsulate what the Fair Work Commission examines and, in simple terms, the words mean: • harsh — because of its consequences on the personal and economic situation of the employee or because it is disproportionate to the gravity of the alleged offence. • unjust — because the employee was not guilty of the alleged offence on which the employer acted.

• Act promptly and communicate transparently in relation to all matters.

so on the surface, it would seem a very routine matter justifying termination. However, this was not the case as some key deficiencies were found to have occurred in the process. For example, the Commissioner found the employee had not been given the full opportunity to respond to the allegations as they were put to him in the meetings.

• unreasonable — because it was decided on inferences that would not reasonably have been drawn from the material before the employer.

The employer had made its mind up prior to hearing from the employee about the facts of the incident and had in fact prepared the termination letter before its final meeting with the employee.

Interwoven into this examination is the area of procedural fairness and its absolute relevance is demonstrated in the following case.

In addition, the Commissioner also took into account evidence that the employer had not applied its disciplinary procedure consistently, and that this had resulted in the unequal treatment of the employee.

An employee was dismissed for serious misconduct following an altercation with his supervisor, but was successful in his unfair dismissal application. The Fair Work Commission found that the employer had a valid reason to dismiss the worker, but the dismissal was nonetheless unfair due to deficiencies in procedural fairness. This was because the Commissioner held that the employee’s dismissal was unfair because the company had failed to discharge its obligations with regards to procedural fairness. The key facts were that the employee had sworn at his supervisor and acted towards him in an aggressive fashion when approached by his supervisor to ask why he had not followed the job list the previous day.

The employee was awarded a substantial compensation payout, not to mention the time and costs incurred by the employer having to defend its initial decision. It is clear to see that the element of procedural fairness plays a key role in determining Fair Work Commission decisions, but what does this mean for you as an employer from a practical ‘day-to-day’ perspective?

What should you be doing in your business to meet this standard of procedural fairness?

An argument ensued between the two men with the employee swearing and seemingly acting very aggressively towards his supervisor.

It is essential to have a process to follow each and every time you are dealing with a performance issue or an area where an employee may be guilty of misconduct. Have it clearly written so you know what do when the situation arises.

This was not the first occasion the employee had received warnings for similar behaviour

Suggested steps to follow are listed below, but these are by no means exhaustive:

• Provide a minimum of 24 hours before any performance discussion. • Advise the employee of what a disciplinary meeting is about rather than ambushing them with allegations at the meeting. • Don’t deny the employee the opportunity to have a support person present if they have asked. • Allow the employee to respond to all of the allegations put to them. • Have all meetings and interviews documented, including details of who attended and agreed outcomes. • Don’t make up your mind on actions to be taken before hearing what the employee has to say. • Establish a paper trail of documentation that shows you followed these steps. A broad way to look at this is to ensure the employee is provided with sufficient information to understand the nature and specifics of the allegations, and the information is sufficient for the employee to prepare and articulate a response to those allegations. Don’t simply go through the motions of giving the employee the opportunity to deal with allegations concerning their conduct when, in fact, a firm decision to terminate has already been made irrespective of anything the employee might say in his or her defence. These steps are not onerous and are really what every fair employer should do and that is to give each and every employee a ‘fair go all-round’. Some of you might be thinking you are covered by the Small Business Fair Dismissal Code so this doesn’t apply to you,

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e x pert a dv ice

but actually and quite specifically, this area of procedural fairness is referenced within the Fair Dismissal Code, a code which applies to small business employers with fewer than 15 employees (calculated on a simple headcount of all employees including casual employees who are employed on a regular and systematic basis). A snap shot of a few key parts of the Code is below:

Other Dismissal A small business employer must give the employee a reason why he or she is at risk of being dismissed. The reason must be a valid reason based on the employee’s conduct or capacity to do the job. The employee must be warned verbally or preferably in writing, that he or she risks being dismissed if there is no improvement. The small business employer must provide the employee with an opportunity to respond to the warning and give the employee a reasonable chance to rectify the problem, having regard to the employee’s response. Rectifying the problem might involve the employer providing additional training and

“Don’t simply go through the motions of giving the employee the opportunity to deal with allegations concerning their conduct when, in fact, a firm decision to terminate has already been made.” ensuring the employee knows the employer’s job expectations.

Procedural Matters In discussions with an employee in where dismissal is possible, the employee can have another person present to assist.

Not only should you implement the steps referenced to comply with the Fair Work Commission or Small Business Fair Dismissal Code, you should do it because it’s the right thing for you as an employer in order to give each and every employee a ‘fair go all-round’.

A small business employer will be required to provide evidence of compliance with the Code if the employee makes a claim for unfair dismissal to Fair Work Australia, including evidence that a warning has been given (except in cases of summary dismissal). Evidence may include a completed checklist, copies of written warning(s), a statement of termination or signed witness statements.

Michael is the Principal Human Resources Specialist at HR Central, with 20 years HR experience in a variety of industries, nationally and internationally, including McDonalds, VECCI and the Coles Group.

Summary

Contact HR Central today:

Procedural fairness is a process and series of steps all employers need to follow when disciplining employees in a clear and consistent fashion.

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HR Central is an HR solutions provider, offering cloud based software teamed with accessible HR Specialist support. This service has been developed to help franchises manage all their HR requirements.

P: 1300 717 721 E: info@hrcentral.com.au W: www.hrcentral.com.au

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VOL 10 ISSUE 02 JAN/FEB 2016

FRANCHISING

the

e c i r P is right! Franchises you can afford

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During the ten years that Business Franchise magazine has been involved in franchising in Australia and New Zealand, we have dealt with hundreds of different franchise systems on a regular basis. From the newest up-and-coming ‘musthave’ to the ‘old-timers’ established and successful over many years, franchising has never been so diverse. So, where do you start? One of the questions that we get asked all the time by people researching the purchase of a franchise is, “Which one would you buy?” but surely the first question the potential franchisee should be asking is of themselves and should be “Which one can I afford?” If you are lucky enough to know the industry you wish to join, the answer to this will help you decide which franchise systems to approach. If you have no idea of the industry type you wish to buy into, this is a helpful exercise as it will help to narrow down the wide range of 1600+ franchise systems available in Australia and New Zealand.

So what is your price range?

No experience is necessary, as Chem-Dry provide comprehensive training on all aspects of the business. We are looking for franchise partners that have the drive and determination to work hard and enjoy their success. Our on-going marketing and operational support will ensure that you are able to enjoy the flexibility and lifestyle benefits that owning your own successful business can provide.

CITY FARMERS DOGWASH Beginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of the City Farmers Group. City Farmers comprises 42 specialty large format pet stores throughout Australia with many more planned, a mobile network of over 30 City Farmers Dogwash vans as well as pet insurance business and an online store. Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in Australia, we’ve got plenty of work to do and are always looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride. • No experience necessary • Full training & support • Strong brand recognition • Exclusive Marketing Zone • All-inclusive start-up package • Work outdoors & be your own boss.

Following are some current franchise systems available, all categorised by price bracket to give you some helpful information on where to start. For additional information and contact details refer to pages 100 and 101.

Up to $50,000 CHEM-DRY AUSTRALIA Chem-Dry is the world’s largest carpet cleaning franchise, and has been helping Australian’s realise their dream of business ownership since 1986. Our unique, hot-carbonated water extraction method, combined with best in-class products and services, and unparalleled training and support, make it impossible to find a better cleaning franchise opportunity.

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FASTWAY COURIERS AUSTRALIA & NEW ZEALAND Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Guaranteed income package* • Low start up costs • No weekend work • Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people.

Small to medium sized businesses face a number of cash flow challenges in today’s buying environment. Offering larger and longer trade credit terms, purchasing greater volumes of stock or even the day to day operating costs all puts cash flow pressure on the SME. First Class Capital is an independent Australian finance company specialising in developing and delivering innovative cash flow funding solutions to the underserviced small to medium sized business. We are a company that embraces technology by providing our solutions through a fully automated internet based system streamlining the process making it very quick and effortless for our clients. Our solutions will help pay for those outstanding invoices, bridge the gap between accounts payable and receivable and even pay that pesky ATO bill. Uniquely we have a solution that will even extend your 30 day trading terms to 6 months where you get paid up front.

FITNESS ENHANCEMENT PERSONAL TRAINING 100% private Personal Training Studios and Mobile Personal Trainers. Over 80% of clients we meet with join and go on to spend an average of over $5,000 with us...and we never have to give away free sessions or free trials to get these clients! Our clients are primarily people who don’t like the Gym scene, or simply don’t have time for it, but know they need to get in shape. With mobile and studio franchisees available, and the option to upgrade from mobile to a fully staffed studio at any stage, we offer an ultra-low cost franchise solution with unlimited growth potential. With amazing head office support (we even take and book your new enquiries when you can’t) and exclusive marketing territories so you will never have to compete with fellow trainers, we help you build a rewarding business and a lifestyle to match.

HOME SORTED! Home Sorted! is the first (and only) Professional Home Organising Company to launch a Franchise Business within Australia. Our organising methods and systems are easily applicable to any household. Demand for our unique service is high and Home

Sorted! is now looking for an extremely organised team of Franchisees to help expand our brand nationwide.

existing businesses needing access to our services and those starting their business with us.

Considering our line of work is organising, our business systems offer simple step-bystep processes for operating a successful business. If you’re extremely well organised, great at multitasking and an excellent communicator, then you are well on your way to meeting our criteria.

V.I.P. HOME SERVICES

No previous experience is required, as we will teach, support and guide you. Home Sorted! is currently seeking interest across all states.

MAS TAX ACCOUNTANTS MAS Tax Accountants offer a range of Accounting, Tax and Financial Services. Most franchisees are CPA or CA qualified and specialise in one or two areas such as Tax, SMSF or Financial Advice. As a brand, MAS Tax Accountants only want to deliver high quality services to Australian families, including individuals and business owners. The benefit of joining the MAS Tax system is the branding, marketing and training available to the franchisees. We have a very hands-on approach, that includes the provision of salespeople and telemarketers permanently employed to present, often off-site, to a room full of prospective clients to assist the franchisee get clients. Initially starting in Melbourne, we now have successful franchisees operating their businesses in QLD, NSW, SA and WA. We are always looking for motivated professionals to join our growing network in all states and territories; both those with

V.I.P. was the first company to start franchising in home services in 1979. V.I.P. has over 1100 franchisees across Australia and New Zealand. As Australia’s oldest and most experienced Home Services Franchisor, multi-award winning V.I.P. has helped over 4,000 just like you to become successful business owners in cleaning, lawn mowing and gardening by providing: • Industry leading training, coaching and mentoring • Unparalleled national, state and local support • Proven marketing, products and systems • Affordable franchise options

• Everything you need to start a great new life and ‘love your work’.

From $50,001 to $100,000 APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australia-wide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales

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FIRST CLASS CAPITAL

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support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses. No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff).

BODYOLOGY WEIGHT LOSS The BodyOlogy franchise is a major breakthrough in the weight loss industry. Our model is flexible and simple. Cutting edge technology is the secret weapon, which we have global distribution rights to. Our franchisees will appreciate an entire industry to themselves, as there are no other competing franchise systems that get results like we do. No prior medical experience is required, just a genuine passion to make a difference to our ever expanding obesity issue in Australia and a ‘can do’ attitude. Full training is offered in Melbourne, flights and accommodation for interstate franchisees is all included. Our numbers are limited in each state capital around Australia.

CLEAN GREEN STRATA Strata Cleaning and Strata Garden Maintenance Franchises – From $40,000 $60,000 Why Clean Green Strata?

earning a stable income? Make it a reality with Dream Doors – one of Australia’s fastest growing franchises. You don’t need any previous experience. It’s easy and affordable to set up your own franchise, backed by comprehensive support and a proven business model with over 14 years of international success. Be your own boss. The unique Dream Doors ‘facelift’ concept makes it possible for Aussies to achieve a ‘new’ kitchen for a fraction of the usual cost, by replacing doors, drawer fronts and benchtops. The market response has been extremely positive, with some Dream Doors operators exceeding $400k gross profit in their first year. Make your dream a reality.

GROUTPRO Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SETUP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and recolours old grout saving customers time and money without having to re-tile. Specialists use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments and shower glass restoration and sealer coatings. This is a complete package to get you up and running in your own business fast.

JIM’S ANTENNAS

• We supply the customers from the 1st minute you start

Join Australia’s leading Digital TV & Home Theatre installation specialists.

• Earn a guaranteed income with work scheduled year round to suit your situation

Jim’s Antennas is a division of the Jim’s Group of companies- Australia’s leading home services company with over 3500 Franchisees operating throughout Australia across 38 divisions.

• Work flexible hours to suit your life

• No weekend or night work so more time with the family • Fully supported by energetic, experienced management team • Recession proof industry

• Earn above average returns for the cleaning & gardening industry.

With a reputation for excellence in customer service, Jim’s Antennas has an excess of work available across Australia and is looking for self-motivated and enthusiastic people to join the team. • No Experience Required • Paid On the Road Training

DREAM DOORS

• Work Availability Guarantee

A dream opportunity.

• Work Where You Want, When You Want

Do you dream of working for yourself and

• Franchises Available Across Australia.

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JIM’S POOL CARE MOBILE POOL SHOPS Join one of Australia’s largest franchise systems and reap the benefits of a strong national brand. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. Not only can you charge for your time you can also charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same flat fee with all training and ongoing support included. We have selected opportunities all over Australia so give us a call and come for a ride along.

RENT WITH STYLE Rent with Style is a proven rental business supplying affordable home appliances, furniture and electronics items. It is easy and very affordable to start your own Rent with Style franchise business. All you need is a phone, computer and vehicle branded to your business and you are up and running... • Grab your own territory and start servicing clients immediately. • You will be helping clients get access to house hold items and technology using a proven rental business model. We Make It Easy For You. How to Start What You Get:

THERMAWOOD Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system. Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise. Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors. Become part of the success story with: • Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate selfmotivated people to join the Thermawood team.

THEXTON ARMSTRONG Become a Thexton Armstrong Business Success Partner! At Thexton Armstrong we are passionate about Business and helping Business Owners. With over 70 Franchisees and growing rapidly across Australia and NZ we believe that we have the No1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience to join our team. A Thexton Armstrong Business Success Partner works long term with Business Owners to help improve the profit, growth and value of their business. Our Business Success Programme is designed to offer high end consulting services to small to medium sized businesses. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. Enquire now about joining our great network of people.

From $100,001 to $250,000 9D ACTION CINEMAS Operated by just one person, 9D Action Cinemas has low overheads, is supported by an experienced franchisor and has an income guarantee to give franchisees confidence in the expected revenues. 9D Action Cinemas offers something very different from the usual juice making, lawn mowing and fast food franchises. Being the latest generation in dynamic, multidimensional, visual entertainment rides, 9D Action Cinemas is suitable for both children and adults. Senses are overwhelmed with the stimulating and exciting 3D animated movies with surround sound, coupled with ‘active motion’ luxury chairs and dramatic effects such as rain, fog, lightning, wind, snow, touch and bubbles. 9D Action Cinemas provides a ‘turn-key’ business solution, fully established and ready to start trading. The total cost of the investment starts from A$175,000 for a 6 seat stand-alone model.

BUCKING BULL Bucking Bull have been perfecting their roasting and carving methods for over 15 years, and are now Australia’s largest and most successful carvery franchise. The brand is 100% Australian owned and operated, with nearly 40 stores across Western Australia, Queensland, New South Wales and most recently, Victoria. Bucking Bull has built its success on a very simple recipe providing great value ‘home cooked’ style food that people love to eat,

serving nearly 3 million customers each year. Bucking Bull commands strong brand awareness, benefits from a unique positioning and is a proven business model. Bucking Bull Franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management. We’re on a rampage, recruiting passionate, hard-working entrepreneurs who are keen to carve up a rewarding career.

HYPOXI® AUSTRALIA Give yourself the technological advantage and invest in a globally recognised brand and studio concept. The HYPOXI® Method combines low impact exercise with advanced technology and healthy nutrition to target stubborn areas. HYPOXI® is a simple, low cost, low staff business model that delivers measurable results for franchisees and clients. HYPOXI® Australia (a division of Ardent Leisure) is the exclusive distributor and franchisor of the HYPOXI® technology throughout Australia and New Zealand; and over the past 10 years has developed a studio network of over 80 company owned and independently owned HYPOXI studios. Prospective Franchisees looking to turn their passion into a profit are encouraged to contact us for a confidential discussion.

JUST CUTS™ Join the largest, most successful hairdressing network in the Southern Hemisphere! Just Cuts™ offers a fixed franchising fee, with flexible finance

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options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just under half own multiple salons?

SEVEN SEAS SEAFOOD CAFE

Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

Seven Seas offers a casual dining experience that meets the continually shifting tastes and rising expectations of today’s consumers, serving a refreshing and modern selection of seafood with a contemporary flair.

Seven Seas Seafood Café is a reinvigoration of the classic Aussie Takeaway Shop with a whole lot more style, sophistication and value.

Seven Seas is 100% Australian owned and operated and benefits from the award winning franchise support at Aktiv Brands. As a Seven Seas franchisee, you can enjoy the advantages of being associated with a well-known and successful franchise group, supplying you with the tools to help your business grow and prosper.

SKEWERZ KEBABZ Skewerz Kebabz is an exciting and innovative retail fast food concept offering authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Spicing up food courts in shopping centres around Australia, Skewerz is becoming the nation’s fastest growing kebab franchise.

PRIMAL PANTRY Primal Pantry is a new healthy eating café, takeaway and grocer franchise based on a clean approach to eating. Since opening the pilot store in Brisbane in 2013, Primal Pantry has become a phenomenon, gathering a loyal and passionate fan following. With innovative and evolving products that are gluten free, dairy free, contain no added sugar and are never processed, Primal Pantry is fast becoming the undisputed leader in clean dining in the marketplace. With a clean-eating dining experience that is in such high demand, Primal Pantry is now franchising Australia wide with master franchise territories also available.

Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. The unique menu caters for all three primary trading periods and has been strategically designed to ensure the concept will thrive in the competitive food court environment. Skewerz Kebabz is part of the Aktiv Brands group of franchise brands, which means that the model has been developed based on years of experience in the retail fast food franchising sector.

Backed by the award-winning Aktiv Brands franchise system, all aspects of the Primal Pantry business and operation are supported by the category leading marketing, training and operational systems that Aktiv Brands provides. If you are a motivated entrepreneur, genuinely passionate about the positive difference that beautiful, clean food can make, contact us today.

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SMOOTHIE FACTORY Smoothie Factory is an internationallyknown smoothie and juice bar franchise with existing stores in the US, and international development throughout China, India, and Vietnam through our founder Olympic athlete James Villasana & SF Inc. Founded in 1996 with an emphasis on owneroperator success, approximately 95% of all Smoothie Factory locations are operated by the owner. Benefits of Smoothie Factory Franchise Ownership: • A high-quality product line made with real, fresh fruit – no concentrates, syrups or purees • Not just a smoothie franchise – it’s like owning a juice bar, frozen yogurt shop, and health supplement retail store under one roof • Continual improvement to the Smoothie Factory franchise system, stores, and overall brand image • Flexible store formats, including the “Minifactory” which allows stores to be placed in food courts and other small spaces • A long and successful history with strategic plans for growth – in business since 1996 and franchising since 1997 • Outstanding franchisee training and support.

VODAFONE AUSTRALIA More than five million people across Australia share, play and do more on the Vodafone network. We’re about to get bigger and even better. We’re looking for new Vodafone Licensees to join us on the next phase of our journey.

Key features of the program include a generous commission model with multiple income streams, comprehensive training to get you started and ongoing support from a dedicated Partner Area Manager to help you grow a profitable and successful business. All this with no ongoing fees or royalties! We currently have a number of existing and new store opportunities available in locations around Australia.

XPRESSO MOBILE CAFÉ Xpresso Mobile Cafés operate in areas nationally where there are little to no fixed location café options for the workforce in commercial and light industrial precincts. Partnering with Di Bella Coffee ensures the quality of our hot and cold beverage products is unequalled in the mobile café industry. Our customers enjoy frappés, energy drinks, chilled, bottled cold pressed coffee and food options such as gourmet sandwiches/wraps, salads as well as cookies and banana bread - all designed to complement the enjoyment of high quality specialty coffee products. Our innovative van fit-out uses new technology that no longer requires noisy/ expensive generators but also ensures franchisees can display food and beverage items in a large display fridge and freezer. Franchisees are encouraged to source some food and beverage items from local wholesale suppliers rather than through the franchisor; this ensures increased net profit through reduced costs. Franchisees are supported nationally by both the franchisor and Di Bella Coffee as well as a fully integrated website, call centre, social media and Internet presence. We’re setting the benchmark for coffee vans – will you join us?

from our position as a market leader in convenience retailing. You will be backed by our comprehensive support system. Our system gives you a complete turn-key set up including state of the art POS systems, product innovation and promotion as well as operational support.

BURGER URGE Turning food retail upside down… Queensland’s fastest growing Gourmet Burger Restaurant Chain is about to turn food retail upside down! With a growing number of stores in prime locations throughout Queensland, Burger Urge is headed for national expansion and is looking for suitable Franchise Partners to join our growth and success. The Burger Urge brand represents fast, fresh, quality gourmet burgers, which is served in a distinctively vibrant, young and urban environment. At Burger Urge, we do not follow a ‘would you like fries with that’ template. We are proud of our unconventional and out-of-the-box approach.

• Extensive operational and business training

7-ELEVEN

• Fully developed operating systems and procedures

7-Eleven continues to grow, with an average of 6 stores opening in the world every day, and you can be part of this growth by becoming a 7-Eleven Franchisee. As a 7-Eleven Franchisee you will benefit

Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for more than 68 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide. In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer. Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. A minimum investment of $460,000 plus working capital will provide a turnkey solution.

As a Burger Urge Franchise Partner, you will receive:

$250,001 and above 7-Eleven is a global success story with more than 53,500 stores in 18 countries worldwide.

CLARK RUBBER

• Unique fit-out that is set up and ready for trade • Ongoing support from our senior management and in-house creative marketing team • Up to 50% finance from ANZ Bank & Silverchef.

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You’ll have an exclusive relationship with one of the world’s leading telco brands, be a part of a retail brand with over 315 Vodafone branded stores nationally – and enjoy all the benefits that come with it.

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comprehensive preopening training, coordination of suppliers, group purchasing power, store appraisals, ongoing training and support, and marketing promotions.

FASTA PASTA With our authentic Italian background and 30 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012.

CREMA ESPRESSO The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. Established on the Gold Coast, Crema brings together community life with a bright sophisticated shop design. Our extensive training and systems are in place to ensure the best support for Franchisees. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. “As coffee lovers we were tired of the same old coffee in dark gloomy cafes. Premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers.”

team to achieve above average return on investment. The Cutshop model proves that new Cutshop franchisees can achieve break-even in Year-One and a significant return on investment in Year-Three. Bottom line - the Cutshop business allows the Franchisee to Work for Himself but not by Himself.

DOMINO’S PIZZA Domino’s Pizza Enterprises is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands and Japan. Across these markets, DPE franchisees currently operate over 1600 stores and sell over 90 million pizzas annually. New franchises are supported through every step of the process including site selection, lease negotiation, store fit out,

CUTSHOP Cutshop is New Zealand’s first and only specialist “cut-to-size” contract service provider able to work with a wide variety of non-ferrous materials. The Cutshop concept of cut, edge, drill and deliver sheet material for cabinetry, bespoke furniture, shop fitouts, customised cuts and the DIY market is a proven business concept. Using advanced CNC router technology, software, the latest bandedging technology and proven systems, Cutshop is providing its customers the job finish they want. With increased demand we are seeking for motivated individuals prepared to employ and manage a production and programming

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Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills.

HAIRHOUSE WAREHOUSE Hairhouse Warehouse, Australia’s leading hair & beauty brand, has huge plans for the next few years to expand with 20 new stores planned to be opened around the country. We are looking for passionate people who want to own their own business, work for themselves and take control of their own destiny. Hairhouse Warehouse has become a household name in Australia, with a proven business model that continues to evolve and generate strong returns for franchisees.

LA PORCHETTA La Porchetta is the largest Italian Restaurant Chain in Australia and New Zealand, and love serving quality Italian food with fresh ingredients. The first La Porchetta Restaurant was opened in Melbourne’s Italian hub in 1985, and soon it became renowned as a special place to experience good food, love and a passion for life. Currently celebrating 30th years in business, is now looking to expand the network of franchisees throughout Australia and New Zealand. We are looking for passionate food lovers with a strong work ethic and drive to join our family. You bring the dream and La Porchetta will provide the recipe for success.

SCROOZ We’re Australia’s biggest online and multi-channel retailer of premium range fasteners, fixings and consumables for tradesmen, light industry and serious DIY’ers and we’re revolutionising fastener retail. We’re growing rapidly and to meet the high customer demand for our products we’re starting the launch and roll-out our network of Scrooz® Trade Centres across Australia right now. Want to earn some real money and get involved in • A $650 billion dollar industry

• With highly profitable repeat sales of consumables to the trades and DIY industries • Retailing our premium quality Scrooz® branded product range

• Full training and on-going support provided • Outstanding opportunities for early take up

investment. Snoozes offers a personable, flexible business solution with expertise and support every step of the way, including: • Vendor finance assistance

• NAB & ANZ accreditation • Sales and product training

We have limited opportunities for highly motivated people looking for a serious business.

• Business management support

SNAP-ON TOOLS

To take the first step toward a prosperous future, contact the Snooze Support Centre.

Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment into the hands of mechanics, engineers, and other professional tool users across the country. Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional technicians, with an established network of franchise operations across the globe. After more than 25 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 170 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

SNOOZE® As one of Australia’s longest-running, most successful and innovative franchised business, Snooze’s experience in the bedding industry is second to none. With over 78 stores nationwide and a commitment to continued growth and development, Snooze offers great return on

• A national marketing program • IT services.

THE SPORTING GLOBE BAR & GRILL® The Sporting Globe Bar & Grill® is an innovative hospitality and sports entertainment brand with a mission to be Australia’s most loved sports bar and grill. Offering high quality casual dining and a social & welcoming bar atmosphere with the ultimate state-of-the-art sports fit out, The Sporting Globe is a great place to eat, drink and enjoy sport. The Sporting Globe business has distinct branding, product specialisation and operating systems. This model offers people who aspire to own their own venue many competitive advantages over an independent operator, especially the ability to stay focused on what matters most – the customer. Franchise opportunities exist across Australia, so it’s time to be your own boss with Australia’s leading sports bar brand!

Look out for our next special feature:

Retail Franchising

Business Franchise Australia and New Zealand 59

FE ATURE: fr anch ises you can affo r d

• With National and webstore driven multichannel sales

sna pshot: v.I.P. Ho m e Serv ices

FULL CIRCLE WITH V.I.P. Knowing that he wanted to go into business for himself, with a strong network behind him, V.I.P. franchisee Alastar Ellerton has turned his life around 360 degrees and he couldn’t be happier. Having previously worked as a bricklayer and butcher, Alastar was going home to his wife stressed, knowing that he wanted to work outdoors. Realising that he didn’t want to go out on his own, Alastar and his wife Ilona wanted a name they could trust and also help grow. After a period of time spent investigating the different franchise brands in the market place, Alastar met with V.I.P. Franchise Support Managers Brian Legg and David Abdelmeseeh before the final decision was made. “I knew early on that V.I.P. Lawns and Gardens was the right franchise for me,” says Alastar. “I had a lot of communication with the area managers and they made the franchise, as a whole, feel very friendly and welcoming. They said I would achieve what I was looking for; helping them expand their business and to achieve growth. V.I.P. allows me a little bit of freedom, compared to some of the franchise systems out there, which is why I chose them - I don’t feel constrained.” Knowing that the outdoor lifestyle appealed, Alastar’s new career also needed to be something that he knew fairly well and, as a keen gardener, a V.I.P. Lawns and Garden franchise was the perfect fit. “The last six months have lived up to my expectations very well. The best part of my working day is seeing the happy faces on my clients from working in their garden and knowing how happy they are. I’m now going home with a smile on my face,” says Alastar. Spending some time with other franchisees

“Knowing that the outdoor lifestyle appealed, Alastar’s new career also needed to be something that he knew fairly well and as a keen gardener, a V.I.P. Lawns and Garden franchise was the perfect fit.” at the beginning made the transition from employee to franchisee very easy for Alastar. “Spending time with Tony Delgado, Warren Smith and Vea Johnston at the beginning was very helpful. I really picked up a fair few tips and even picked up 10-12 clients from them. Everybody is always available and willing to help; looking out for each other and the brand as a whole. There’s a real team atmosphere.” Utilising mobile devices, Alastar can complete his scheduling, re-scheduling, quotes and invoices in the car. This means he doesn’t have to go home and complete paperwork in the evenings, it’s all done on the road. Alongside this, he also receives regular updates from head office in the form of emails and texts and once a month receives a call from head office to see how it’s going and if there is anything they can do to improve. “Head office always want to do

60 Business Franchise Australia and New Zealand

more and more, they go way above anything I expected. The communication I receive from them is second to none; what’s going on, anything new, a funny joke, success stories and things to look out for etc,’ says Alastar. Having already recommended V.I.P. a few times, with a new franchisee possibly signing up in the very near future, Alastar finishes by saying, “I’m more than stoked with the way it’s working and it just keeps getting better and better.” If, like Alastar, you are interested in finding out more about running your own franchise business or would like to spend some time with an experienced franchisee to give you an impression of what life could be like as a franchisee, simply contact V.I.P. today. P: 13 26 13 W: www.viphomeservices.com.au

Simple to operate z Low Overheads z Income Guarantee

Are you looking for a simple business that is easy to ŽƉĞƌĂƚĞ͕ ŚĂƐ ůŽǁ ŽǀĞƌŚĞĂĚƐ ĂŶĚ ŽīĞƌƐ ŐŽŽĚ ƌĞƚƵƌŶƐ supported by an income guarantee? If so, you must ůŽŽŬ Ăƚ ƚŚĞ ϵ ĐƟŽŶ ŝŶĞŵĂƐ ĨƌĂŶĐŚŝƐĞ ŽƉƉŽƌƚƵŶŝƚǇ͘ dŚĞ ϵ ĐƟŽŶ ŝŶĞŵĂƐ ĨƌĂŶĐŚŝƐĞ ŝƐ Ă ĐŽŵƉůĞƚĞ ƚƵƌŶͲ ŬĞǇ ďƵƐŝŶĞƐƐ ƚŚĂƚ ŝƐ ĨƵůůǇ ŽƉĞƌĂƟŽŶĂů͕ ƐƵƉƉŽƌƚĞĚ ďǇ an experienced franchisor and operated by just one ƉĞƌƐŽŶ͘

Each cinema has 6 or 12 luxury seats with animated ŵŽǀŝĞƐ ƚŚĂƚ ƌƵŶ ĨŽƌ ĂƌŽƵŶĚ ϴ ŵŝŶƵƚĞƐ͘ dŚĞ ŵŽǀŝĞƐ ĂƌĞ ĐƌĞĂƚĞĚ ĞƐƉĞĐŝĂůůǇ ĨŽƌ ϵ ͕ ĨĞĂƚƵƌŝŶŐ ŵĂŶǇ ĚŝƐƟŶĐƟǀĞ ǀŝƐƵĂů ŚŝŐŚůŝŐŚƚƐ ƚŚĂƚ ĂƌĞ ƐǇŶĐŚƌŽŶŝƐĞĚ ǁŝƚŚ ĚƌĂŵĂƟĐ ƐĞĂƚ ŵŽǀĞŵĞŶƚƐ ƚŽ ĐƌĞĂƚĞ Ă ƐĞŶƐĂƟŽŶĂů ĞǆƉĞƌŝĞŶĐĞ͊ The total cost of the investment starts from A$175,000 ĨŽƌ Ă ϲ ƐĞĂƚ ƐƚĂŶĚͲĂůŽŶĞ ŵŽĚĞů ĂŶĚ ĨƌŽŵ ΨϮϱϱ͕ϬϬϬ ĨŽƌ Ă ĮƩĞĚ ŽƵƚ ƉƌĞŵŝƐĞƐ͘

ϵ ĐƟŽŶ ŝŶĞŵĂƐ &ƌĂŶĐŚŝƐĞ ZĞĐƌƵŝƚŵĞŶƚ dĞĂŵ

Australia

1300 550 132 New Zealand +61 1300 550 132

Ğ͗ ĨƌĂŶĐŚŝƐĞΛϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ e: ĨƌĂŶĐŚŝƐĞΛϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ ^ĞĞ ŽƵƌ ǁĞďƐŝƚĞ ĨŽƌ ŵŽƌĞ ĚĞƚĂŝůƐ ǁǁǁ͘ϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ

(Photo by Patria Jannides /Newspix)

Business Franchise Australia and New Zealand 61

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WILLS AND TESTAMENTARY TRUSTS This is a serious matter and therefore a joke is in order… as Groucho Marx said “I intend to live forever, or die trying.” WILLS Why make a Will? • Where a person dies without a will or they do not have a valid will, the deceased dies intestate. This does not necessarily mean that your assets will go to the State or Crown, however under the laws in each State you lose control over the distribution of your estate as it must be distributed in accordance with a statutory order fixed and set out in the Administration and Probate Act, in each State. • As the distribution is fixed there is no account taken of a particular beneficiaries needs or the wishes of the deceased and the estate may not go to who you want it to.

“The days of simple Wills are gone, so be prepared to get proper specialist advice to avoid the risk of dispute and disagreement.” • Inheritance rights now also apply to partners who live in a genuine domestic relationship irrespective of gender where they are registered as domestic partners or have lived domestically and continuously for a period of two years immediately before the person’s death. • Without a will there can also be disputes and confusion as to who should apply for administration of the estate. Sometimes it is ‘first in - best dressed’ which means the role of Administrator may be taken on by a party the deceased may not have wanted. • The benefit of making a will is one of control; you decide who to leave a benefit to and in what proportion. It provides flexibility as you can give specific bequests or assets, cash and/or a percentage of the

62 Business Franchise Australia and New Zealand

estate not only to relatives but also to other parties such as charities and friends that you may wish to recognise. • Making a will may limit, but not completely remove the likelihood of dispute or contest over your estate. Our affairs are far more complex these days with domestic or de facto relationships, second marriages and children from previous marriages. These all need to be carefully considered. There may also be interests in a business, shares, unit-holding in a trust or a self managed superfund (SMSF) all of which need to be considered. Be prepared to spend time and costs, and get the right advice.

“Where no member is nominated, the trustee has an unfettered discretion to determine to which dependants the death benefit is paid and in what proportions. This is not recommended.” Robert Toth | Partner Marsh & Maher Lawyers

These are complex issues and the homemade will or newsagency will may only end up causing disappointment to those left behind. Power of Attorney At the time of making a will you should also consider having an Enduring Power of Attorney and a Medical Treatment Power of Attorney. Also take the opportunity to review any nominations, binding or non-binding, in relation to your SMSF as these fall outside of your estate. There has been recent changes from the long-awaited Powers of Attorney Act 2014 (Vic) which incorporates a number of changes recommended by the Victorian Parliamentary Law Reform Committee. The new Act repeals previous provisions under the Instruments Act 1958 and provides for General Powers of Attorney and Enduring Powers of Attorney for financial matters and personal matters. It also defines the meaning of decisionmaking capacity for the purposes of the Act and clarifies various aspects of the law.

3. beneficiaries for whom the trust assets are held;

TESTAMENTARY TRUSTS So what are they? Most financial advisors and accountants recommend them, but what are they and do I really need one? Possibly. • A testamentary trust is an express trust created under a will. It does not come into existence until the testator (person who makes the will) dies and the property is settled on the trust. • The testator declares their estate or assets to be held subject to the testamentary trust. This can include superannuation benefits and life insurance proceeds. • They can be ‘fixed’ or ‘discretionary’ as to the payment of income or capital, establish a life interest and are available to a wide range of beneficiaries. • The basic elements which must be present for a trust to exist are: 1. trust property; 2. at least one Trustee who holds the legal title to the trust property;

4. the Trustee must be under a personal obligation to deal with the trust property for the benefit of those beneficiaries; and 5. there must be certainty in relation to the ‘intention’ to create the trust, the subject matter of the trust (property) and the objects (beneficiaries) for it to be valid. The will itself must also be valid. Why have one? Most people have complex financial and personal affairs these days. Regrettably, there may be a child who suffers from a drug, alcohol or gambling addiction, a mental or physical disability or unable to manage their affairs. Some are vulnerable and open to influence, if they had access to significant wealth. Some simply have poor judgment if given substantial assets. By a testamentary trust, the will maker can control those risks. It can also enable a beneficiary to access tax benefits by income splitting while ensuring the asset itself is protected. It can also enable a beneficiary to access and enjoy their share of the estate, with minimum restraint. Do I need a separate trust for each child or beneficiary? There should be one trust for each child, rather than one trust for all children as one trust can reduce flexibility and cause dispute. One child may have a different risk profile than the other, one may prefer to invest in shares, the other property. Having one trust for all may cause dispute and put pressure on the trustee of the trust. One trust also requires income distributions to be equal which may not be ideal. With significant farming business or investments, a head testamentary trust can hold non liquid assets (the farm) for each

Business Franchise Australia and New Zealand 63

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child who can then have their own individual testamentary trust for their own family.

“Where a person dies without a Will or they do not have a valid Will, the deceased dies intestate. This does not necessarily mean that your assets will go to the State or Crown, however under the laws in each State you lose control over the distribution of your Estate.”

Who should be my Trustee? The testator can appoint one or more trustees. It can be a natural person, a corporate trustee, a professional advisor, professional trustee, or combination of all the above. It can mirror the trustees of your will. It can be sensible to have the child/children as co-trustee with a professional advisor such as lawyer and/or accountant. If the primary beneficiary is bankrupt or faces a marital breakdown the trust deed should provide that they must resign as trustee and appointor of the trust. Another sibling or non-family member such as the family accountant or family solicitor can then be appointed. The appointment controls the trust and has the ultimate power generally to remove the trustee and appoint another. Should the Testamentary Trust be mandatory or optional? It is preferable to have an ‘optional’ testamentary trust as it provides some flexibility and ease of access to an

inheritance and asset protection. It allows a beneficiary to take a part of their inheritance directly (if required) to pay off debt or make immediate use of funds. Purpose and Powers in the Trust Deed The trust terms should be broad where there are significant non cash or non liquid assets such as farming property or business. If it is to look after young children or a spouse and the major asset is life insurance then a simpler testamentary trust deed could be used. Testamentary trusts need to be carefully drafted to meet the particular circumstances and needs of the parties. Under Common Law and Trust Law, trustees are not given the power to carry on a business on a continuing basis so a specific power to operate the business should be included in the trust. A power to vary and amend the deed is also extremely important otherwise approval must be obtained from the Supreme Court which is an expensive process.

64 Business Franchise Australia and New Zealand

Tax issues If a principal residence is gifted to a beneficiary and held in a trust (even with a right of occupation) this will not relieve it from land tax, in New South Wales once two years has passed from the date of death of the testator. An application, however can be made for exemption from Land Tax where real estate is transferred from a testamentary trust to a beneficiary in New South Wales. A surviving spouse may live in the home that the deceased owned and gifted via a testamentary trust to the spouse. When the trust is wound up, or the home transferred from the trust to the surviving spouse stamp duty would be chargeable which may vary from State to State. Where a testator wishes to leave a financial benefit - to a grandchild for example to purchase their first home - the distribution should ideally not be made from the trust. It can be made by a loan to the grandchild (properly documented) so that if the

Most public offers and Industry Super Funds offer members a BDBN. This allows the member to direct the fund trustee to who and in what proportion the benefits are to be paid. A BDBN is binding on the trustee and provides maximum control and comfort for a member. For public or for corporate, and industry superfunds the BDBN must be renewed every three years, however for SMSF’s it can be a non-lapsing BDBN. • Death benefit rule (‘DBR’) or SMSF will is another advantage for members of a SMSF. The rules of the superfund may be drafted to allow for a specific death benefit rule whereby the member directs the trustee as to how to pay their death benefits and in what form.

grandchild becomes bankrupt or involved in family law proceedings, the trustee of the trust can seek repayment of the loan under the loan agreement. This same strategy could be used for capital distributions for a risky purpose such as a new start-up business or speculative investment. The trustee could also take security over the asset as security for the loan. Trustees must maintain proper records of trust distributions especially in relation to distributions to minors where payments are made to the minor’s parents and used to meet family expenses. Otherwise the minor could bring legal action against the trustee for breach of trust. Testamentary Trusts and the Infant Beneficiary What is a suitable age for a child to take control of their testamentary trust? In some cases it is 25, others 30, or it could be a staged release of funds between the age of 25 and 30. Once a child is 18 they can apply to the Court to access all of the capital in the trust although that rarely happens. Where children have issues with drugs, money-management or mental or physical disability ‘Capital Protected Testamentary Trusts’ or ‘Capital Reserve Testamentary Trusts’ can be established. These are mandatory, not optional trusts, and provide greater restriction on access to capital.

The beneficiaries in these trusts are referred to as ‘protected beneficiaries’. The trustee can only release capital in specific circumstances, such as medical emergency, accommodation or replacement of a motor vehicle. The trust deed can include a power to pass control of the trust to the protected beneficiary once they recover from their addiction or meet other specified criteria.

Summary So now you know what to do! Don’t procrastinate, it’s better to get on with the process now. Review your existing will and talk to your financial advisors and lawyer and put these things in place. You can then rest easy and put them out of you mind and get on with other more enjoyable activities.

Death benefits and SMSF’s SMSF members should check their superfund trust deed. Superfund benefits can be dealt with in the following ways: • No nomination: Where no member is nominated the trustee has an unfettered discretion to determine to which dependants the death benefit is paid and in what proportions. This is not recommended. • Non-binding standard (‘Death Benefit Nomination’) A non-binding, standard or discretionary nomination may be suitable where there is one beneficiary, (usually the spouse), who is also a co-trustee. The nomination gives guidance to the trustee but is not binding on the trustee who retains control and discretion as to the distribution; • Binding Death Benefit Nomination (‘BDBN’).

• This can provide estate planning certainty by leaving specific benefits to dependents and non-dependents and their estate, and allow specific assets of the fund to be directed to ‘specific beneficiaries’, similar to a specific bequest in a will.

You will need specialist advice and ensure that your financial advisor, accountant and lawyer work as a team to ensure your succession planning is right for you and your circumstances and achieves the outcomes you want for your family. The days of simple wills are gone, so be prepared to get proper specialist advice to avoid the risk of dispute and disagreement. Robert Toth is a Partner of Marsh & Maher Lawyers, with over 30 years of experience in franchise law. He is an Accredited Business Law Specialist with expertise in franchising, licensing and distribution and franchise dispute resolution (acting for both international franchisors and franchisees). T: 03 9604 9400 E: rxt@marshmaher.com.au W: www.marshmaher.com.au

Business Franchise Australia and New Zealand 65

PROFILE : T h e x ton a r mst rong

A GOLDEN OPPORTUNITY

Time for a New Career as a BUSINESS SUCCESS PARTNER

Business consulting is big business. It is also smart business. Thexton Armstrong realises this and has developed a unique and incredibly effective program to help you utilise your professional experience to create your own business and assist other business owners to achieve their maximum potential. The Thexton Armstrong Business Success Program is designed to enable a Thexton Armstrong franchisee to offer very high end consulting services to small and medium sized businesses. Franchisees work with the owners and managers of a business (the franchisees clients) to help make their business stronger, more profitable and more valuable. The programme provides the framework for the franchisee to go into their clients business and do a complete analysis and overhaul. One of the many benefits of being a Thexton Armstrong consultant is the fact that the programme is not a ‘quick fix’ for clients. It is a comprehensive system which allows you

“Franchisees come from a wide and varied background. Most have spent around 20 years in corporate life and/or have owned their own business.” to build a long-term relationship with your clients, across ALL areas of their business. Developing these strong relationships allows you to gain and retain clients. This produces better results for your clients and for you! Franchisees come from a wide and varied background. Most have spent around 20 years in corporate life and/or have owned their own business. These individuals now want to take their experiences and pass on this knowledge and advice to other up and coming businesses. Thexton Armstrong harnesses this vast amount of knowledge from their franchisees and teaches them how to put this information into a successful, structured programme which they can then take to potential clients. They provide comprehensive training to all franchisees to help equip them with the skills, tools and resources to approach potential clients and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee can clearly demonstrate the financial advantages of having the franchisee as their ‘business partner’.

66 Business Franchise Australia and New Zealand

Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is strong motivation for any company to jump on board. There is also room for growth, once the franchisee has become successful in their own right, they then have the opportunity to build their own consulting firm, employing multiple consultants under one roof. There is also the opportunity to join an existing firm if you would prefer to be a part of a team environment. Within Thexton Armstrong there may also be the option to work in one of their already established firms. The cost to entry may suit your budget better than the Master Franchise Model and gives you the added mentoring and experience of the Firm Owner. If you are interested in becoming part of the success of Thexton Armstrong you will find more information on their website or email them directly at: E: thextonhq@thextonarmstrong.com.au W: www.thextonarmstrong.com.au/ presentation

Business Consulting

MASTER FRANCHISEE OPPORTUNITY

FRANCHISEE/ CONSULTANT OPPORTUNITY

There limited New There are are Limited opportunities for Zealand Opportunities motivated and passionate for motivated and professionals to join our passionate professionals international consulting to join our international network. consulting network.

There limited New There are are limited opportunities for Zealand opportunities motivated and passionate for motivated and professionals to become a passionate professionals Franchisee/Consultant in one to become a Franchisee/ of our consulting firms. Consultant in one of our

Are Are you you tired tired of ofthe thecorporate corporategrind? grind?

Are you currently Are you currently working workinginincorporate corporateand and are looking for become a a are looking foran anopportunity opportunitytoto become business business consultant? consultant?

Do profession and learn a Doyou youwant wanttotochange change profession and learn new setset offoff skills as aasbusiness consultant? a new skills a business consultant?

Doyou youwant wantthe theopportunity opportunity build Do to to build a a consultingfirm firmininyour yourlocal localarea? area? consulting

New Zealand consulting firms.

Doyou youhave havegood goodrelationship relationship building skills Do building skills and enjoy enjoyworking workingwith withbusiness business owners? and owners? Have you owned your own business and

Doyou youhave havemanagement management skills and can Do skills and can demonstrateaasuccessful successfulwork workhistory? history? demonstrate

Have you owned your own business and appreciate the plight of the small business appreciate the plight of the small business owner? owner?

Do you want to be a part of the fastest growing Do you want to be a part of the fastest growing business consulting brand in Australasia? business consulting brand in Australasia?

WE ARE PASSIONATE ABOUT BUSINESS TERRITORIES TERRITORIES

& HELPING BUSINESS OWNERS! We have opportunities in Auckland,

We have opportunities in Northland, Waikato, Bay of Plenty, Gisborne, Manawatu, Wellington, West Coast South Island, Queenstown and Timaru.

Northland, Central North Island and

BECOME A THEXTON ARMSTRONG Christchurch. BUSINESS SUCCESS PARTNER AND JOIN OUR growing network

THEXTON

ARMSTRONG Bu sin e ss Su cc e ss Par tners

Log on todetails our website or Email Now For further contact David Thexton for a09-965-3861 Free Information Pack david@thextonarmstrong.com.au Email: thextonhq@thextonarmstrong.com.au www.thextonarmstrong.co.nz

Web: www.thextonarmstrong.com.au/presentation

l ega l a dv ice

Franchising

A Year in Review 2015 was a big year in franchising. It was a year of transition and a year of activity. The new Franchising Code of Conduct (“the Code”) took effect from 1 January 2015, however, most franchisors were not required to update their Disclosure Documents to reflect the format set out in the new Code until 31 October 2015. Just as the franchising industry wraps up the transition to the new Code, the landscape is poised for further change, with laws extending unfair contracts protections to small businesses being passed on 20 October 2015 and expected to take effect from November 2016.

In addition to a number of court cases which have been decided throughout 2015, allegations of employee underpayment within certain franchise networks garnered significant media attention. These types of cases emphasise that the regulatory framework governing franchising extends beyond the Code. This article provides a brief overview of the developments in franchising regulation that have taken place throughout 2015 and draws on a number of recent disputes and court decisions, extracting key insights for franchisees.

The new Franchising Code of Conduct The new Code took effect from 1 January 2015, offering greater protections to franchisees, and rendering certain clauses in franchise agreements unenforceable, for example: • franchise agreements must not contain a clause requiring mediation or legal proceedings to be conducted outside the State or Territory in which the franchised business is located;

68 Business Franchise Australia and New Zealand

• franchise agreements must not contain a clause requiring a franchisee to pay the franchisor’s cost in relation to settling a dispute; • restraint of trade clauses are now unenforceable by the franchisor in certain (albeit limited) circumstances. Of major significance was the introduction of civil penalties and/or infringement notices for breaches of the Code, allowing the Australian Competition and Consumer Commission (“ACCC”) to either issue infringement notices to corporations of up to 50 penalty units (currently $9,000) or seek court ordered penalties for corporations of up to 300 penalty units (currently $54,000).

The new Unfair Contracts Regime Currently, the Australian Consumer Law contains provisions which protect individual consumers from unfair contract terms in a standard form contract. The new laws extending these protections to small businesses which will come into force around November 2016 acknowledge that small businesses, like individual consumers, are vulnerable to unfair terms in standard form contracts and will give courts the

“As franchising heavily relies on the franchisor’s brand, the actions of even one or two franchisees can damage the franchise brand and the franchise network as a whole.” Raynia Theodore | Principal MST lawyers

ability to declare terms contained in standard form contracts between businesses void, if they are deemed unfair.

terms of a modern award, provided that employees are paid the modern award’s most current base rates of pay.

When in force, these laws will extend to unfair terms in franchise agreements if the following requirements are met:

The Grill’d employee had initiated an application to the Fair Work Commission to terminate the Grill’d franchisee’s registered workplace agreement. The franchisee’s decision to dismiss the employee in such close proximity to her Fair Work Commission application raised questions regarding whether her dismissal was in breach of the general protections laws found in the Fair Work Act 2009.

• the contract is a standard form; • the contract is a small business contract; and • the term in the contract is unfair. There are tests to be applied to determine whether each of the above elements exists. For example, a contract will be a small business contract if: • at the time of entering the contract, at least one party to the franchise agreement is a business which employs fewer than 20 people; and • either the contract is for a term of 12 months or less and the upfront price payable under the contract is less than $300,000 or the contract has a duration of more than 12 months and the upfront price payable under the contract does not exceed $1,000,000. It is likely that the majority of franchise agreements (entered into after the laws take effect) will be considered standard form small business contracts. Whether or not the terms of a contract are unfair will depend on the particular circumstances of each contract.

Franchising in the Media Grill’d In July 2015, franchise network Grill’d attracted negative media attention after a former employee claimed she was sacked after questioning her rate of pay. The particular Grill’d franchisee operated under a registered workplace agreement approved under the ‘Workchoices’ era. In the event that a franchisee has a registered workplace agreement in place, the agreement’s conditions of employment prevail over the

Lessons to be learned Even where a franchisee has in place a registered workplace agreement, the franchisee must ensure that actual wages paid to staff do not fall below base rates of pay provided for under relevant modern awards (as increased in line with FWC wage increases implemented on 1 July of each year). Further, although a franchisee may not be in breach of its legal requirements, negative media attention and reputation damage may still ensue. Franchisees should seek independent advice and make a point of knowing their industrial relations obligations. Franchisees should not rely on the franchisor for this.

7-Eleven In August 2015, a joint investigation by Four Corners and Fairfax was aired on national television, alleging widespread and systematic wage exploitation of workers being carried out by 7-Eleven franchisees, including underpayments and doctoring of wages. It was alleged that 7-Eleven was aware of the conduct and further, that franchisees could not viably run their stores due to the 7-Eleven franchising model’s inequitable distribution of profits. In response to the crisis, 7 Eleven established an independent panel to review requests for back pay from current and former workers.

Further, it announced that it would review and make changes to its current franchise business model. In September 2015, the Senate Committee held a special public hearing to examine the exploitation of workers at 7-Eleven, as part of an inquiry into Australia’s temporary work visa program. The scandal has seen founder and Chairman Russ Withers and chief executive Warren Wilmot resign, whilst class action looms.

Lessons to be learned Before entering into a franchise agreement, franchisees should seek financial and/ or business advice in order to prepare a business plan incorporating cash flow projections, which are sensitivity tested for a range of scenarios. Franchise specific information can be found in the franchisor’s disclosure document such as the rate of royalty payments and franchise fees, however franchisees should conduct their own due diligence as to the projected revenue and other expenses of the business. Further, franchisees should consider whether the franchisor is actively carrying out audits of the franchise network and policing franchisee conduct to ensure that franchisees are operating in accordance with the manuals, keeping appropriate records and adhering to key regulatory requirements. As franchising heavily relies on the franchisor’s brand, the actions of even one or two franchisees can damage the franchise brand and the franchise network as a whole.

Key Cases in 2015 Coverall Cleaning Concepts The ACCC had initiated legal proceedings against franchisor Coverall earlier in 2014, claiming that Coverall engaged in misleading conduct and breached the Code in relation to two of its franchisees. In January 2015, the Federal Court delivered its judgement, finding that Coverall had

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made representations to the franchisees that they would achieve specified earnings based on their investment in the franchised businesses. Coverall had also failed to pay the franchisees for work they had completed, in breach of the franchise agreements. The Court held that Coverall engaged in misleading conduct and breached the Code by providing earnings information that was not based on reasonable grounds. It further held that Coverall’s failure to pay the franchisees for work they had completed amounted to unconscionable conduct. The Court ordered Coverall to pay the franchisees compensation totalling approximately $22,000 as well as their franchise fees and payment for work completed. In a further judgement, handed down on 23 March 2015, the Federal Court ordered Coverall to pay a financial penalty of $500,000.

Lessons to be learned In handing down the financial penalties totalling $500,000 to Coverall, the Court noted that the “structurally unequal relationship between franchisees and franchisors” meant that a large financial penalty was justified, in order to deter other franchisors from exploiting franchisee vulnerability by acting unconscionably or providing misleading information as to profitability and risk. The Coverall case demonstrates the court’s willingness to issue large penalties in order to deter franchisor misconduct.

Spanline In the case of Marmax Investments Pty Ltd v RPR Maintenance Pty Ltd, the franchisor, Spanline Weatherstrong Building Systems Pty Ltd (“Spanline”) and the franchisee, RPR Maintenance Pty Ltd (“RPR”) were parties to a franchise agreement which granted RPR an exclusive territory. Marmax Investments Pty Ltd (“Marmax”), also a franchisee of Spanline, operated in the territory adjacent to RPR’s territory. RPR commenced legal proceedings against Spanline and Marmax in June 2012, claiming that Marmax had encroached on its territory by servicing customers residing within RPR’s territory, and that Spanline had breached the franchise agreement by not taking appropriate action to prevent Marmax from operating in RPR’s territory. RPR was initially successful at trial against both Spanline and Marmax. The trial judge held that Spanline breached RPR’s franchise

agreement by not ensuring that RPR’s franchise was exclusive and by failing to take reasonable and available steps to ensure that Marmax did not service customers in RPR’s territory.

civil penalties and infringement notices now available in their enforcement toolkit, the ACCC may be looking to exercise these powers in the event that franchisors are found to be in breach of the Code.

However, on appeal in 2015, the Full Federal Court found that although Spanline was prohibited from operating the franchised business or granting further franchised businesses within RPR’s exclusive territory, in the absence of direct requirements in the franchise agreement, Spanline was not obliged to take any positive action preventing other franchisees from encroaching RPR’s exclusive territory.

It is expected that in the franchising sector there will be a continued focus on compliance with industrial relations obligations. Even if franchisors are not actively driving industrial relations compliance, franchisees should undertake regular reviews to ensure they are complying with applicable laws.

Lessons to be learned This case highlights that prospective franchisees should review the territory provisions in the franchise agreement carefully to determine whether the rights are exclusive or not, and if they are exclusive, to determine whether the franchisor has an express obligation to take action against those who infringe upon the franchisee’s exclusive territory. Though a franchisee may have contractual rights to an exclusive territory, this case, which was initiated by the franchisee in 2012, demonstrates that enforcing those rights can be costly and time consuming.

What does 2016 have in store for franchising? As the transition period to comply with the new Code has come to an end for many franchisors, the ACCC have confirmed that they will be conducting more franchisor checks across states and territories. With

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Finally, the new unfair contracts regime may see franchisors review their franchise agreements to ensure that vital terms of the franchise agreement are not at risk of being deemed unfair. Existing franchisees may find franchisors refrain from enforcing certain provisions and make amendments to franchise agreements when the time comes to renew. MST Lawyers has over 25 years’ experience in franchising, representing clients throughout Australia and internationally in a variety of industries. MST Lawyers can assist you in reviewing your franchise agreement documentation in anticipation of these changes to unfair contract terms legislation. Written by Raynia Theodore and Marian Ngo in the Corporate Advisory and Franchising Team at MST Lawyers. Please contact the Franchising Team for assistance or further information. E: franchise@mst.com.au W: www.mst.com.au

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fr anch isi ng e x po

Get ready Sydney

it’s Expo time! There will be a world of exciting franchising ideas at the Sydney Franchising & Business Opportunities Expo, which opens 18 March for three days at the Royal Hall of Industries at Moore Park.

“It promises to be a very exciting event with even more exhibitors than last year,” says Exhibition Manager Fiona Stacey. As always, a wide range of industries will be represented at the show, including home and garden services, cafés and restaurants, mobile coffee, retail, training, financial services, entertainment, and many, many more. The free seminar program will feature keynote speaker John O’Brien, CEO of Poolwerx, who will share what he has learned as he built Australasia’s largest pool and spa network with over 220 active franchise territories, 330 mobile vans and more than 70 retail stores. O’Brien has been a high profile figure in the franchising industry for three decades. He has held several positions within the Franchise Council of Australia (FCA) and World Franchise Council (WFC), was inducted into the FCA Hall of Fame in 2012, and is a regular contributor at events such as the National Franchise Convention. “John O’Brien has been involved with the Franchising Expo for many years now and it is fantastic to welcome him to Sydney as a keynote speaker in 2016,” says Fiona Stacey. “Poolwerx is a dynamic company that has now expanded through the United States. It is so inspiring to hear how franchising can assist any business to grow and succeed, by harnessing the power of dedicated franchisees.” Stacey adds that the Melbourne show in August 2015 wrapped up a huge year. “We were thrilled with the crowds of visitors, who

Franchising Hall of Fame inductee John O’Brien will be a keynote speaker in the free seminar program

genuinely found it useful to meet face to face with representatives from companies they were interested in, and to dig deeper into why franchising is such a successful business model,” she says. “Many walked away with clear ideas of businesses they would like to invest in, and it’s so exciting to see someone’s dream become reality.” Fiona Stacey says both visitors and exhibitors find it beneficial to meet in person, rather than confining their vital research to online and email contact. “I think it’s really worthwhile for visitors to look through the list of exhibitors first and do some preliminary research, maybe even set up some appointments at the show. Then you can make the most of your time on the day.” Stacey adds that entry is free just for readers, by entering the code BUSFRAN when purchasing tickets online. “So grab your ticket now, it’s really time to stop dreaming and start doing!”

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For more information go to: www.franchisingexpo.com.au

Diary Dates: Sydney: 18-20 March Royal Hall of Industries, Moore Park

Perth: 6-7 May Perth Convention & Exhibition Centre, Perth

Brisbane: 23-24 July Brisbane Convention & Exhibition Centre, South Bank

Melbourne: 26-28 August Melbourne Exhibition Centre, South Wharf

Want to get into Franchising?

Come to the Franchising Expo in your city. Secure your free ticket today at www.franchisingexpo.com.au using code BUSFRAN Sydney Royal Hall of Industries, Moore Park, 18-20 March Perth Perth Convention Centre, 6-7 May Brisbane Brisbane Convention Centre, 23-24 July Melbourne Melbourne Exhibition Centre, 26-28 August

ENDORSED BY

Business Franchise Australia and New Zealand 73

sna pshot: T h eob ro m a

FIT FOR THE

GODS Known for their innovative menus, products and store designs, Theobroma are taking that to the next level with the recent launch of a new concept store at Northland, Victoria. Incorporating alfresco dining and an efficient workflow design, the new concept results in an attractive and relaxing environment for customers. The perfect respite from a bustling day, Theobroma Chocolate Lounge offers consumers a wide variety of chocolates; hot and cold chocolate beverages; chocolate desserts; melted chocolate dips; other chocolate related products as well as breakfast and a full food all-day menu. The concept was developed in response to the spiralling demand for high quality chocolates and chocolate beverages as an alternative to coffee.

HOW IT STARTED Opening a boutique store in Hawthorn, Victoria in 2004, founders Theo Racovalis an award winning craftsman and chocolate connoisseur and George Roiniotis - an architect and designer by trade wanted to fill a void in the marketplace with a high quality Australian alternative. Once the decision was made to commercialise and franchise the concept, a showcase store was opened at Spencer Street DFO, Melbourne in December 2006 and received a phenomenal response. With stores in Victoria, New South Wales and also New Zealand, Birmingham, UK and Shanghai, China, which opens this month, Theobroma are looking to expand nationally and also further afield into India and other Asian regions.

“The concept was developed in response to the spiralling demand for high quality chocolates and chocolate beverages as an alternative to coffee.” YOUR CHOICE OF CONCEPT All Theobroma stores are designed to drive sales by attracting customers, presenting product in their most attractive manner and to provide efficient workflow. The colours, counter concept and displays provide an attractive and efficient retail layout. There are both internal and external product display counters to enhance sales and capture the outside audience. There are four concepts to choose from: Lounges: most suited for shopping centres, high end retail areas, shopping strips and local community areas. Lounge Bars: suitable for large format areas and high traffic zones - predominantly for local shopping strips and entertainment/ shopping and café/bar precincts. Pavilions: suited to shopping centre environments where a kiosk isfavourable over an inline store. It also works strongly in high commuter areas with a captive audience. Pavilion Bars: an expanded offering on the Pavilion concept but with the added addition of a chocolate cocktail menu and a limited beer and wine menu. Only suited to either airport terminals or entertainment precincts.

DRIVE AND PASSION All franchisees must share similar business values to Theobroma to succeed, which are Excellence – to strive to be the best in all that

74 Business Franchise Australia and New Zealand

is done and Customer Service – to strive for 100 per cent customer satisfaction. Looking for people that have drive and passion, Theobroma believe that people are the most important ingredient in making any business a success. Desirable attributes include an ability to make people smile; a friendly disposition; a positive and enthusiastic approach to business ownership and a determination to succeed and grow. A training program has been developed to aid these values and includes everything there is to know about chocolate, selling skills, inventory control, local area marketing, and all areas of the store operations including POS systems and opening/closing procedures. A professional team with extensive experience in franchising, retail and marketing also provide assistance with site selection; store design and fit-out; property leasing; marketing of the brand and providing marketing support. Theobroma are confident that once you get to know their business model, you’ll become just as hooked as they are. To find out more contact Franchise and Operations Manager Ben Fernandes on: T: + 61 3 9480 1030 E: ben@theobroma.com.au W: www.theobroma.com.au

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How to increase sales Having a deliberate plan to increase sales is one of the most important business strategies for a franchise. But you can’t afford to leave this to the franchisor’s marketing! In every franchise we’ve encountered, franchise owners themselves are vital to the sales plan.

Increasing sales might sound simple enough, but there’s a lot to it. Your decision to grow sales leads to questions about how you’ll achieve and support the extra sales. And that’s why planning is so important.

what really matters in our business. Having them written down also make us less likely to get distracted!

Here are some suggestions to help you create a plan to grow your sales. We hope they help!

But if you really want to grow your sales you’ll need to do more than write a goal. Almost certainly you’ll need to do something different from what you’re doing now.

Write down your goal

So the question becomes, “What are the things we must do to achieve our goals?”

Our starting point is always to think about goals for the year ahead. The question we ask is: “What would we like to accomplish in our business this coming year?” And if sales growth is the goal, the question is “What sales do we want to achieve in 2016?”

Decide on your sales growth strategy

We also write our goals down! Written goals are very powerful. They help us focus on

The question here is “What is your sales growth strategy?” Because there are several

76 Business Franchise Australia and New Zealand

Here are three areas to tackle as part of your planning process.

“A good planning process helps you identify what’s working in the operations side, so you can do more of it.” Peter Knight and Kate Groom Smart Franchise

ways to increase sales revenue, there’s more to this than you might think. It’s not just about finding more customers! To increase sales revenue you could follow several approaches: • Increase price, decrease number of transactions. This is a ‘premium pricing’ strategy. It means offering more to your customers, which allows you to charge more. • Decrease price, increase number of transactions. This is a ‘discount’ strategy. It means reducing your prices with the aim of increasing the number of transactions. • Increase price, increase number of transactions. This means putting your prices up AND selling more. It can take a bit of effort but is usually worth the energy. It’s up to you to decide which, but remember - the sales strategy you choose will have an impact on other areas of your business. For instance, your marketing should reflect your pricing strategy in the image and feeling you convey. In fact, your sales strategy will affect almost every area of your business, including operations, staffing, finance and management. So your planning should also look at these areas.

Work smarter in business operations The operations side of the business involves the day-to-day running of it. Essentially, it’s about how your product or service gets to your customer.

A good planning process helps you identify what’s working in the operations side, so you can do more of it. It’s also the time to look for areas where improvement or changes are needed. Here are three key areas to consider: 1. Staffing. Do you need to take on extra staff to support sales growth, and what training would be beneficial? This is also a good time to promote strong performers who can help you get to the next level. 2. Productivity. Look for ways to get more out of your existing people and equipment by using them more effectively. For instance, with better roster or workflow management. 3. Reducing waste. Waste isn’t only the stuff you throw away, though it’s good to keep an eye on this. Look for places where time is wasted and could be put to better use, or marketing activities that are wasted by not following up. These are just three areas to consider, there may be more in your business. So as you start your planning, have a think about the operations area and identify areas relevant to you.

Tune up your business management Business growth can lead to strains on the finance and business management side of things – especially because the business owner is more occupied with growing the business. So when you’re planning for the year ahead, it’s good to consider where adjustments are needed to support continued growth.

Here are three areas to review: 1. Key Information. Identify the key numbers to monitor that will help you see how the business is progressing. Some of these may change from previous years as a result of your sales plan and operations priorities! 2. Accuracy and Efficiency. Are your financial and other business reports accurate, timely and relevant? Now’s the time to consider whether changes are needed. For instance, is it time to delegate the bookkeeping to allow you to focus on business improvement? 3. Regular Review. Once you have the information it’s important to review it on a regular basis to ensure you’re on track. Your plan should set out what you intend to do about that. For instance, setting aside for a monthly meeting, and marking it in your calendar. Peter Knight & Kate Groom are cofounders of Smart Franchise and the Franchise Accountants Network. Their workshops and business tools help franchisees make well-informed business decisions. W: www.smartfranchise.com.au

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Is your franchise thriving… or simply surviving? 78 Business Franchise Australia and New Zealand

Franchising can be an extremely effective way of expanding a business, and for franchisees it’s a great way to own a business with far less risk than starting from scratch. Getting a franchise up and running is one thing, but thriving rather than simply surviving in today’s environment is an entirely different ball game. In order for franchise businesses to get ahead in today’s extremely fast changing market, franchisors must be committed to three key areas – people, innovation and systemisation.

“People do invest in a franchise business on the expectation the franchisor is the captain, steering the ship and guiding them on the journey to success.” Michael Paul | CEO & Founder pack & send

People The key differences between thriving and surviving businesses tend to be internal factors such as personality, adaptability and culture. Most franchisors will agree that a supportive team culture within a franchise is one of the most important assets to foster. While franchisees are business owners who are personally and financially invested in the company performing well, it’s still important to nurture a culture that truly values people – regardless of their position – permeating from the head office all the way through to each individual franchise. Culture can be one of the company’s greatest strengths, helping to instil a spirit of teamwork and aligning all stakeholders around the vision, mission and values of the brand. However, in cultivating a culture, it’s important that it does not become a barrier to innovation and change. In today’s modern world any company that routinely tosses aside new ideas on the basis of “that’s not how we do it around here” could be setting themselves up for major competitive challenges in the future. A strong culture should promote the idea that long term sustainability of the very business that supports them requires an evolving business model – and therefore, people must be agile and adaptable to changing circumstances and markets. It’s imperative that the franchisor nurtures an understanding of its culture at the outset with prospective franchisees – and also explains how the business relationship needs to work. This includes ensuring an understanding that whilst franchising is a collaborative relationship, the division and separation of responsibilities between franchisor and

franchisee is at the essence of successful franchising. Our PACK & SEND franchisees are classic examples. They’re the faces of the overall business, and of their individual businesses too. As members of the communities they service, they play an integral role in the local marketing of the PACK & SEND business as well as in developing an impeccable reputation and building trust for the brand. In contrast, the role of the franchisor is to provide franchisees with a solid foundation of business systems, providing their small business with the tools of big business. It is the role of the franchisor to provide clear and positive leadership with the strategic direction and vision of the company. This is particularly important given the era of continuous change we live in. Our future is very much dependent on the extent to which we can adapt to the fast-changing forces in the market and deploy them to our advantage.

Innovation Once a franchise is running like a welloiled machine it’s tempting to sit back and question whether there’s any room (or need) to invest in innovation. This is one of the biggest mistakes a business can make. There are plenty of examples of companies who were so intent on staying on the path of least resistance that they didn’t see the threat coming up behind them. Winners became losers because it was easier to keep doing the things that made them winners in the first place. Franchisors must provide clear direction and leadership for franchisees, as well as demonstrate their commitment to continual growth and innovation. This doesn’t mean that every innovation a franchisor

implements will be popular (because most people don’t like change), but people do invest in a franchise business on the expectation the franchisor is the captain, steering the ship and guiding them on the journey to success. In order to steer the company in the right direction, where franchisees can innovate and grow, franchisors must first invest time understanding today’s new customer. Today’s empowered customers want to purchase products and services when, where and how they want. They readily shift from channel to channel to make purchasing decisions and also freely move between devices (PC, smartphone and tablet). Some are influenced by social media, while some embrace apps and many others rely on retailer premises. Boundaries between channels are now blurred and the ease of shifting between them has been accelerated by the mass market adoption of smartphone usage. We must learn to adapt and innovate alongside our customers, and the leadership to achieve this lies with the owner of the business system – the franchisor. How companies implement innovations has also changed. In a world of rapid and constant change the traditional approaches to project management for launching innovative new services are no longer relevant. Today, organisations have to become more agile in order to thrive. For example, at PACK & SEND we have abandoned the traditional project management of sequential development as it resulted in significantly slower time to get to market. We now have established Agile Innovation Teams - made up of a representative crosssection of franchisees and franchisor staff.

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These teams are empowered to work on specific projects, with the objective of ‘innovating quickly together’. It usually means a quick launch of a new initiative and a ‘inspect and adapt’ approach along the way. It means we might not get it perfectly right the first time – but it does result in earlier and more regular releases of innovative new services and products – which we continuously improve over time. This approach has accelerated the delivery of our innovations and significantly increased sales growth.

Systemisation For national companies, systemisation is very important. After all, it’s common knowledge that at the core of any franchise’s success is a tried, tested, and perfected system which is then duplicated over and over again. Systemising helps a franchisor keep track of metrics and identify what works and what doesn’t, enabling them to pinpoint the areas in which it makes strategic sense to invest more. Systemisation is also essential to create a business model that is a format for success which of course improves many processes such as employee training and allows new franchisees to easily pick up

“Franchisees will be willing and keen to adopt any new system innovation if they know it means more solutions and services for their customers…” where their predecessors left off. While all franchises are bound to have their own personalities, the overall business practises of each franchise must be kept in line with the company as a whole to ensure the same brand values are upheld throughout the organisation. When introducing a new service or system, it’s imperative that all team members are up to speed on how to facilitate it and how to implement it to ensure maximum results. Our experience at PACK & SEND is that franchisees will be willing and keen to adopt any new system innovation if they know it means more solutions and services for their customers… because ultimately that increases their market share, profits and business value. Getting ahead today is all about working smarter, not harder. When attention is focused on systemisation, continual innovation and understanding what makes customers tick, you’re on the right track

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to take your business from surviving to thriving. CEO and Founder Michael Paul established PACK & SEND together with his wife in 1993 after noticing that businesses and consumers were looking for one-stop-shop solutions for sending anything, anywhere – that also included a convenient packaging service. Under Michael’s guidance and leadership the company has evolved from a single retail outlet to offering services through multiple sales channels that include a vast network of convenient Retail Service Centres, Logistics Fulfilment Centres, Call Centre, Online Courier Booking systems and Online Retail Integrations. The PACK & SEND brand has also expanded to the UK and New Zealand. Contact: T: 1300 668 000 W: www.packsend.com.au

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sna pshot: m a rsh & m a h er

FRANCHISing LICENSING AND RETAIL GROUP

We have been extremely busy with new and overseas franchisors upgrading their agreements to comply with the Code. Overseas franchisors coming into the Australian market require their franchise documents to be updated to comply with the Code and also meet their financial disclosure obligations.

business or negotiate an exit. We provide a full range of services to our business clients in the areas of leasing, employment law, intellectual property, contract and consumer law, and dispute resolution.

• Assisting multiple franchisees to renegotiate their franchise agreements.

Franchise Services

• Mediations - acting for franchisors and franchisees.

We provide the full suite of franchise services to our franchise clients which include franchisors, master franchisors and franchisees. Marsh & Maher are members of :

New Franchisors

• The Franchise Council of Australia (FCA).

We are acting for a number of new and exciting franchise systems in a wide range of areas such as retail, food and hospitality, childcare, fitness and health, online sales and business to business service Industries.

• International Franchise Lawyers Association (IFLA) a network of specialist franchise and licensing lawyers worldwide. We can therefore refer Australian franchisors to reputable and experienced advisors worldwide.

We love being part of such a dynamic industry and acting for local and international clients.

Dispute Resolution There have been a number of recent high profile franchise failures and we have been advising a number of franchisees in these systems as to their rights and obligations including their options in dealing with shopping centre landlords, administrators and liquidators. We have also been involved in a number of mediations under the Code acting for both franchisors and franchisees aimed to resolve disputes, so the parties can get on with

Greece, Hong Kong, Singapore, New Zealand and the US to establish their business operations and franchise systems in Australia.

• US Commercial Service - assisting US companies to establish business in Australia; and • Themislink European Lawyers Network. We also have a network of experienced consultants (FCA members) to assist our new franchisor clients to ensure the success of their franchise system, which includes accountants, feasibility and site selection, territory planning and developing operations, manuals and franchisor systems. Our recent experience includes: • Acting for overseas companies from Germany, France, Sri Lanka, Thailand,

82 Business Franchise Australia and New Zealand

• Preparing, reviewing and renegotiating Master Franchise Agreements. • Advising on corporate structures systems.

• Acting for multiple franchisees in disputes with their franchisor. • Upgrade of franchise documents to comply with the Franchising Code 2015. • Advising franchisees for a fixed fee.

• Applying for third line forcing exemptions from the ACCC. • Strategic advice to franchisors and franchisees. Robert and Marianne have over 30 years of combined industry knowledge and experience. We provide clients with fixed fees based on the scope of services so our clients can monitor and budget for their legal costs. Please contact Robert or Marianne: Robert Toth, Partner (03) 9604 9405 rxt@marshmaher.com.au Marianne Marchesi, Senior Associate (03) 9604 9413 mim@marshmaher.com.au

Resources at your fingertips!

CURRENT TITLES INCLUDE: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication CGBâ&#x20AC;&#x2122;s website also provides an additional advertising and information format and complements our publications.

www.businessfranchiseaustralia.com.au Business Franchise Australia and New Zealand 83

qu est i on t i m e

with Arthur Mitroulas Business Franchise Australia & New Zealand magazine recently interviewed Hairhouse Warehouse CEO Arthur Mitroulas to find out more about his role within this leading hair and beauty retailer and salon group. Please can you tell us how you became the CEO of Hairhouse Warehouse (HHWH); the journey you have been on? I graduated with a Bachelor of Marketing, Business and Commerce at Monash University and went through their graduate programme with a scholarship as part of an international study programme. At that time there were a number of International companies interested in graduates from Monash bachelor programme. Coca-Cola, MTV, The Body Shop, and L’Oréal Paris; were introduced to me as a potential study

programme and my interest lay with the L’Oréal Paris group. I secured a position in their graduate recruitment programme where upon graduation I entered their Professional Division, which encompasses beauty and hair salons. My entry role with L’Oreal allowed me to develop as Product Manager within the Redken Division. The role exposed me to forecasting, trend reviews, international team alliances, product launches and multiple market entry executions. My graduate term with L’Oreal allowed me training in different facets of the business. For a time I worked within sales, with my own call cycle. There, my passion for enterprise and growing brands and revenue streams grew. My first ever sales call was at the Hairhouse Warehouse store at Knox. Tony Lattouf was running that store at the time and we built an instant connection. My interest in growing enterprise and Tony’s drive to be bring Hairhouse Warehouse across Australia complimented. I spent the next ten years with the L’Oreal group being promoted from product management to; brand management to; marketing management to; commercial director and finally general management all the while maintaining connections from my initial sales roles and salon businesses.

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After working your way through the ranks and after 10 years with L’Oréal Paris, what prompted you to leave and join HHWH? L’Oreal is an incredibly dynamic company to cut your teeth. Growing with them allowed me the opportunity to travel, work with teams in Paris and London and learn from incredibly talented and diverse executives and leaders. I was exposed to commerce, marketing/ branding, relationship management, supply and warehouse management and I gained an understanding into how merchandise can work in a salon environment, something not typically practiced across service models. As I developed with L’Oreal my entrepreneurial interest grew, as did my relationships with key salon groups; Hairhouse Warehouse being one of them. I admired the enterprising and ‘go for it’ spirit the Lattouf brothers had. They began to discuss with me their vision to expand in Australia and proposed I help them lead that expansion. My progression in the L’Oreal group looked to international development but my heart lay in entrepreneurism in Australia and so the time felt right for a new challenge.

What was HHWH like back then? How many franchisees were within the brand? When I joined there were 70 stores across the network, largely centralised in Victoria. The company had expanded quickly through their enterprising spirit but there was a need to ensure the growth could be supported through improvements in the buying, marketing and a strong standard being implemented in their operational effectiveness. We also needed to ensure there was a plan for progress, we quickly recognised that we needed to invest in people. There was a real appetite within Tony and Joseph to invest in creating a supportive Head Office that facilitated the growth vision. My focus initially was to ensure there was strong support across these core pillars of the business allowing both a growth trajectory and comprehensive support for the current model going forward.

Since you joined 8 ½ years ago, how has HHWH evolved to become the powerhouse it is today? There’s been huge learning’s for us as a board and a company. We’ve never been afraid to give something a go and I’m proud of many of the achievements and initiatives we’ve developed and tested over the years. Most importantly we’ve never rested on our laurels. It’s pivotal that we’re always adapting to the market. A key personal objective for me was the protection of our market share with the threat of online and parallel import to the retail landscape. The investment in a private label division within our company became paramount. Building the right relationships with manufacturing and supply chains to support these labels was critical and one that took us many years to finesse. Then came the task of finding the right leadership team to develop and support these labels into brands in their own right. My background in L’Oreal meant I never undervalued the power of brands so the objective was not just protect our market share but to create brands that could compete both in quality and aesthetic to the market leaders. To date we have seven brands in our portfolio. They spread across electrical, styling, hair care and cosmetic categories and some of them have gained so much equity they have progressed to international distribution in global powerhouse retailers. Having these brands as exclusive labels to Hairhouse in Australia allows Hairhouse

Warehouse to become a destination of these much loved products to consumers and allows the collective brands an enthusiastic and supportive launch to market.

So where to now? What does the future hold for HHWH and its franchisees? The futures exciting for Hairhouse Warehouse. We are constantly looking for ways we can improve our offerings. We recognise the market change and critical to our growth and development is a consumer centric omni-channel experience. Typically franchise models focus heavily on store environment- and this is of course critical for Hairhouse future. We’ve been in design development of our new store environment for some time now. But making sure our fully enterprised point of sale system is dynamic across our stores and our online space means our franchisees will have the best inventory management system, up to the minute information, dashboard measurements and decision making tools and our customers will have a seamless end to end experience from the store and digital platforms. In tandem franchisees are already

benefitting from the integration of the salon scheduling and the appointment management systems. The flexibility in creating dynamic communications with their service base means we ensure connectivity through both services and the, soon to be launched, loyalty programme means our customer engagement should be better than ever. The power house that our collective brands are becoming has meant not only increased opportunities for franchisee to leverage but also the potential of a global market entry for many of these brands. Our first entry into the export market in the US was earlier this year and the growth potential is hugely promising. At a company board level, the increased energy placed on acquisitions and overseas expansion has promised exciting opportunities coming forward. There are a lot of challenges in our footprint but we always find ways to make it work. The energy is there, people enjoy the environment and we connect with the customer and maximise the opportunity for the franchisee. We’re a people business, and we’re offering solutions and value. W: www.hhwhfranchising.com.au

Business Franchise Australia and New Zealand 85

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TIPS FOR

HEALTHY CASH FLOW IN 2016 Healthy cash flow is more than just a sign of a healthy business; it can be a make-or-break factor for long-term success. While cyclical fluctuations throughout the year can affect cash flow, it is important to make sure that for the year as a whole, cash flow is safely in positive territory.

With the new year almost upon us, businesses should take stock of the previous year’s cash flow status and start to prepare for the coming year. They should learn from any mistakes and make sure they’re doing everything they can to maintain a positive cash flow in the coming year and beyond. Interrupted cash flow makes it hard or even impossible to pay staff, order new inventory, and generally support daily business operations. Some businesses overcome cash flow shortages by going into debt with overdrafts or short-term business loans. However, too much of that sort of behaviour can send an organisation insolvent, into administration, bankrupt, or permanently out of business. If you think insolvency can’t happen to your business, think again. For the June quarter of the financial year ending 2015, ASIC reported an increase of 18 per cent in Australian companies entering external administration, compared to same quarter the previous year. During the financial year ending 2014, small- to medium-sized businesses (SMBs) dominated the corporate insolvency figures in Australia. ASIC received more than 10,000 insolvency reports from administrators during the year, with the vast majority (86 per cent) relating to companies with assets of $100,000 or less. Clearly, SMBs are in the firing line when it comes to insolvencies and bankruptcies. This can be because they don’t have the deep financial buffer zones that larger companies with deeper pockets and longer lines of credit have. Most SMBs are comparatively lean and rely on stable cash flow to keep things running smoothly.

86 Business Franchise Australia and New Zealand

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“Interrupted cash flow makes it hard or even impossible to pay staff, order new inventory, and generally support daily business operations.” Mark Hoppe | Managing Director Atradius Australia and New Zealand

While there are a number of things that can cause cash flow problems for businesses, one of the most prevalent for SMBs is non-payment or late-payment by customers for goods and services. Other factors for businesses of other sizes might include market pressures, such as diminished demand, heightened supply, or a soft economic climate. Although many of the factors that contribute to cash flow interruptions for SMBs may be out the organisation’s hands, there are steps companies can take to lessen the chances of some of the influencing factors, and others that can help mitigate the cash flow trouble itself. There are five key tips to help businesses maintain healthy cash flow in 2016:

KEEP YOUR EYES OPEN

It might seem simple, but the first step for businesses to maintain healthy cash flow is to make sure they deal with businesses or individuals that have a good credit history, are trustworthy, and can pay invoices on time. If a customer’s credit rating changes for the worse, for example, businesses may want to reassess the terms of trade.

DON’T DALLY WITH LATE PAYMENT

Without prompt invoice payments, organisations can’t maintain their cash flow, which could send them into a financial tailspin. If a business keeps track of when issued invoices are due to be paid, it can follow up before non-payment becomes a problem. It is important to chase up payment without delay.

ISSUE INVOICES PROMPTLY

If a company takes a while to issue an invoice, its right to demand prompt payment will be diminished. While most invoices are

“While there are a number of things that can cause cash flow problems for businesses, one of the most prevalent for smbs is non-payment or latepayment by customers for goods and services.” generally issued promptly, sometimes this vital administrative task can slip down the list of priorities. It is important to not let this happen. Make sure the invoice is issued at the first possible opportunity with a clear pay-by date.

INCREASE CREDIT LINES

One way to keep cash flow going is to increase lines of credit with lenders or suppliers. This may not always be easy for an SMB. Yet if an organisation’s underlying finances make it safe to do so, this can be a quick and easy method to keep cash flow healthy, even if there is an interruption of cash inflow or outflow. However, if finances don’t support it, extending credit can expose a business to greater potential risks.

PROTECT YOURSELF

Businesses can also protect themselves from the variety of forces that interrupt cash flow with trade agreements, contracts, and trade credit insurance. Not only does trade credit insurance help keep cash going in the event of non-payment, it can provide an essential tool for organisations to trade confidently in the market, even if they have extended credit lines or are experiencing fluctuating market forces. Trade credit insurance is an essential tool for businesses of all sizes to mitigate the fallout from a variety of situations that may leave a company with cash flow issues. These might include a customer itself becoming insolvent,

88 Business Franchise Australia and New Zealand

or the delay of a supplier’s shipment. Businesses trading on credit terms often have substantial amounts of working capital tied up in accounts receivable, which can be risky if customers don’t pay on time. Credit insurance protects cash flow by ensuring accounts receivable are covered no matter what. This means that even smaller businesses that operate on lean budgets and profit margins can continue to do business with the assurance that they will be covered in the event their trading partners or customers don’t or can’t pay outstanding invoices. In such an event, trade credit insurance can often step in and provide the capital for the business to keep on operating without needing to opt for comparatively risky options such as extending credit or overdrawing accounts and eating into what might be a meagre buffer zone. Mark Hoppe joined Atradius in Sydney in 2006 as the Head of Client Service, which saw him responsible for all the day to day client and broker issues. Mark was appointed as Managing Director for Atradius Australia and New Zealand in August 2014, with more than 17 years’ experience in the insurance industry under his belt. For more information contact: T: 02 9201 5222 E: info.au@atradius.com W: www.atradius.com.au

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DONâ&#x20AC;&#x2122;T CONFUSE

DUE DILIGENCE

WITH BUSINESS ADVICE

The most common complaint I hear from franchisees who are struggling is that they wish they had done more due diligence before buying into the system.

But what is due diligence? It is more than just seeing the professionals. It is research that you do yourself that educates you on the system you are buying into.

you have received advice. Advice and due diligence are two very different things. In fact, visiting your professionals should be the last step in your due diligence process.

Before you can enter a franchise agreement it is a legal requirement that the franchisor gain from you, a signed document that states you have had advice from a lawyer, an accountant and a business advisor. Signing this form does not ensure that you have done your due diligence. All the form guarantees is that

Let me show you how to ensure that you are completing thorough due diligence.

90 Business Franchise Australia and New Zealand

There are three main areas that you need to research before you set foot in the professionalsâ&#x20AC;&#x2122; office for their advice. These are:

“Franchising is basically a system that you, as the franchisee will be required to follow, so ask yourself, ‘Can I follow instructions?’” Elizabeth Gillam | Founder & CEO Franchisee Success

1. You - your skills, abilities and drive; 2. The franchisor - their systems, processes and business model; and 3. The business case on offer to you from your chosen franchisor.

LET’S TALK ABOUT ‘YOU’ Not everyone is suited to own and operate a franchise. When buying a franchise you are making not only a big investment but also you will be tied into agreements for a very long time. You have to be sure that franchising is a fit for you. Franchising is basically a system that you, as the franchisee will be required to follow, so ask yourself, “Can I follow instructions?” and “Do I stick to the rules?”. If you answered no to both these questions then franchising is not for you. The main reason I suspect that you are buying a franchise is because of the system so it is imperative that you follow it. How are you at communicating and relationship building? Again franchising requires that you communicate well with both your franchisor and the support staff that are there to help you. You need to be able to build a relationship with the support staff and sometimes this has to happen in the most volatile of situations. After all, you have risked much to invest in the system; you are the one who stands to lose financially if you walk away. What skills do you have that will help you to run a business? The franchisor will guide you on how to best operate the system you are buying into, but you need other skills, business skills for example. The franchisor is not responsible for training you in this area. You will most likely become an employer.

Do you have these skills? If not, do you have someone in your network to help you gain these skills? How are your bookkeeping skills? You have to keep very detailed records of invoices, through to payment of suppliers and then onto submission of business activity statements to the ATO. Can you do this or will you need a bookkeeper in your team? There is no doubt that you can gain these skills, but it makes sense to start acquiring these skills now before you buy your franchise. Once you become a franchisee you are very busy running your business and you may not have the time you need to undertake any additional courses.

CHOOSING THE RIGHT FRANCHISE SYSTEM Now that you have decided that you do want to buy a franchise, let’s look at step two of the due diligence process: how to choose the right franchise system for you. Firstly, you have to define your ‘WHY’. Why do you want to buy a franchise? Is it because you would like independence, freedom from the 9–5, flexibility in the working day, or do you want to build your own empire? Whatever it is, be very clear because it will help you to choose the right franchise system for you; one that is profitable; one that you can work in and one that you are proud to be a part of. Now you have to look at how much you want to invest together with how you will fund your purchase. There are four main ways that people fund the purchase of their franchise. • Cash • Equity in assets • Access to franchisors’ accredited lenders

• Or a combination of all of the above. Once you know why you want to buy a franchise and how you are going to fund it, you should apply to the franchise systems that interest you. Research more than one system. Remember you are going to be working in this system for quite some time, you have to be a perfect fit for their product and their brand. When you are researching your franchisor, you will need to pay a lot of attention to their business model. How does it work? How profitable is it? And what do other franchisees think of both the franchisor and the system they are working in? Are they making money? A perfect question to ask any franchisee in the system is, “Would you buy another store in the system?” I would also track down past franchisees of the system and find out why they are no longer in the system. All franchisee contact information will be in the disclosure document that the potential franchisor will give you. All you have to do is contact them. So onto step three, the business case you are offered by the franchisor. You are happy that you want to be a franchisee, you have found the franchise system for you, be sure you get the profitable opportunity within the system. By the time you have got to this stage you have probably already signed a confidentiality agreement and made a formal application to the system. The franchisor has approved you but be sure that you have not signed the franchise agreement yet. Once you do, you only have a seven day cooling off period within which to complete this next step and visit all your professionals. When you are analysing your business case on offer you will need to research all these areas:

Business Franchise Australia and New Zealand 91

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“When you are researching your franchisor, you will need to pay a lot of attention to their business model.”

1. Lease and/or property you are buying; 2. Conditions of the lease and contract of sale; 3. Equipment: what are you buying? how does it work? will you need to buy more? and 4. Staffing requirements. It is essential that you prepare a budget and prepare three scenarios; one for a high sale volume, a mid range sale volume and a low sale volume. Be sure to estimate your expenses correctly by speaking with not only the franchisor but franchisees in the system. Once you arrived at the bottom line of the budget be sure you are happy with the profitability. From this budget identify the key performance indicators (KPI’s) you will need to meet from day one of operation in your new business. Once you have the budget, you need to prepare a business plan that not only addresses how you will enter the business, but also how you will exit it. Incorporate how you will fund your business and how soon you will repay your loan or embark upon multi-siting within the brand. This business plan will outline your whole franchising journey. It is quite reasonable to research many opportunities before you find the right one within the system you want to invest in.

Your lawyer will help you to analyse the franchise agreement, the disclosure document, the lease or property purchase as well as go through any other agreements you may need such as employment agreements or licenses to operate. Your accountant will go over your budget and business plan with you and advise on the best asset protection vehicle for you. You might at this point visit a finance broker to source the best funding deal for you. Now is also the time to set up the relationship with a business advisor. Someone who will help you to implement the systems and processes that you have bought from the franchisor. This advisor should also mentor you to be sure that you hit the KPI’s you identified in your budget, to ensure that you reach the profit levels you were after. Sometimes having this business advisor on board from the beginning secures a cheaper interest rate from the lender so it is a service that pays for itself.

THE FINAL STEP

Remember your franchisor is not your business advisor. If you buy into their system you will be a source of income to them so it is hard for a franchisor to remain impartial.

Now onto the final step in your due diligence process. Once you have found the right opportunity with the right franchisor, it is time to take all your documents to your professionals.

It is imperative that you do your own due diligence. I suggest you take as long as you need to do it. Don’t be rushed. Don’t get excited and sign the documents too quickly, do your research.

92 Business Franchise Australia and New Zealand

There are many aspects to consider when buying a franchised business and you, the buyer, are usually rushed along in the process. The franchisor has a time plan and process, the franchise broker can smell the commission so they are in a hurry to make the sale and all too often the prospective franchisee just ends up signing the paperwork in all the rush and bustle and this is potentially where problems can start. Successful franchisees all have three things in common: 1. they entered their system fully informed. 2. they considered many opportunities before they found the one they were comfortable with. The one that was a fit for them. 3. they entered the system knowing what KPI’s they had to meet from day one to enjoy success in their franchised business. Remember, buying into a franchise is a huge financial commitment, you can never ask too many questions. You wouldn’t buy a home without a building inspection; you shouldn’t buy a franchise without speaking with a franchisee mentor, someone with your interests at heart. P: 1300 159117 E: Elizabeth@franchiseesuccess. com.au W: www.members. franchiseesuccess.com.au

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Behind the

headlines Muffin Break to open in Croc’s play centres Bakery café chain Muffin Break has partnered with children’s play centre franchise Croc’s to open Muffin Break outlets in all new Croc’s Playcentres, and has taken a staken in the Croc’s franchising business. Franchisees of Crocs’ existing 12 outlets will have the choice to rebrand their existing play centre cafes to Muffin Break.

Analysts moot possible merger of Mitre 10 and Home Hardware A merger of franchised hardware chains Mitre 10 and Home Hardware would create a $2 billion business to rival Bunnings, and would outshine Woolworths’

underperforming hardware store chain Masters, according to analysts quoted in a media report.

Domino’s under fire for offering permanent part-time jobs Workers in Domino’s Pizza corporate stores have been offered permanent part-time jobs, however the company has come under fire for doing so amid claims that workers will be worse off and are being forced to sign new employment agreements. According to a media report, casual staff as young as 14 were told that they would be moved from casual to permanent part-time employees, which would result in a reduction in their hourly rate of pay, but which would entitle them to sick and annual leave.

94 Business Franchise Australia and New Zealand

However the report also claims that unless staff decided within 24 hours to sign up to the new deal, they would no longer receive any casual shifts. The company has defended its offer of permanent part-time positions, claiming that it creates greater certainty for employees and bucks the trend of fast food outlets preferring to hire casual staff only.

“Vikings” launch nugget raid on Hungry Jack’s store A Hungry Jack’s store in the Sydney suburb of Parramatta was invaded by 70 ravenous Viking barbarians who ordered the store’s entire stock of chicken nuggets as part of a prank by radio personalities Hamish Blake and Andy Lee to “de-nugget” a store.

h ot topics

The duo claimed that nuggets prices had crashed worse than the price for iron ore, and Australian consumers should be wary of the impact on the economy. They also chose the Hungry Jack’s store as they believed that the alternative McDonald’s outlet was due to be restocked on the day of the raid, thus making it harder to de-nugget the store.

Bakery franchisor tackles supermarket giants over premature buns Ferguson Plarre Bakehouse CEO Steve Plarre has delivered an open letter to Australia’s supermarket giants Coles and Woolworths requesting that they stop devaluing Easter by making hot cross buns available well before the Easter period. For the second year, Ferguson Plarre is running its “Not Cross Buns” campaign to lobby the grocery chains to stop making buns prematurely available (ie. from as early as Christmas in some cases).

Furniture buying group entity collapses A major entity within the Homemakers Australia furniture buying group has entered voluntary administration, according to a media report. Homemakers North, which supplied Sleepzone and Floorzone stores in Queensland and northern New South Wales with bedding and flooring was placed into administration on November 17. However the administration does not affect any individual member stores, who are expected to continue to trade without interruption.

Ninety per cent of franchisees sign new 7-Eleven deal following $25m sweetener Besieged convenience retail chain 7-Eleven has announced that 90 per cent of its franchisees have signed up to its new franchise agreement, which gives franchisees a greater slice of the system’s unique grossprofit share arrangement in return for greater controls.

However the deal has also been sweetened by a commitment from the company that it will underwrite the first $25 million of repayments to underpaid workers, after which franchisees pay the next $5 million, and then all costs are shared equally between the franchisor and the franchisees, according to a media report. The November 30 deadline required 7-Eleven franchisees to accept a new franchise agreement that increases their profit share with head office, but also required them to indemnify 7-Eleven from the consequences of any future wage fraud. Evidence presented to a recent senate hearing indicated that wage fraud occurred in more than two thirds of 7-Eleven’s 620 outlets. To date, 100 staff have received outstanding wages totalling $2.3 million, however it is expected potentially thousands more claims will be presented to an independent panel set up by 7-Eleven to investigate widespread wage fraud in its business.

Franchised hotel chains merge to compete with AirBnB Hotel brand Marriott International will buy Sheraton hotel operator Starwood Hotels and Resorts to become the largest hotel chain in the world with more than one million rooms in order to expand into markets outside the United States, and to compete with accommodation sharing service AirBnB.

Stock exchange lists first real estate franchise McGrath, the first real estate chain to list on the Australian stock market, raised nearly $130 million, valuing the company overall at $272 million. However the shares dropped in value by as much as 13 per cent on debut, after launching at a list price of $2.10 per share and trading as low as $1.92 per share on fears that price declines in the Sydney property market, where McGrath is strongest, will impact future earnings. McGrath currently holds about three percent of national real estate market share, and is strongest in New South Wales and the ACT.

96 Business Franchise Australia and New Zealand

Jason Gehrke | Director Franchise Advisory Centre

Hairdressing franchise crashes $4 in the bank Only three salons continue to trade out of the 53 operated by Brisbane-based hairdressing chain Evolve Salons, following the appointment of a liquidator. The other 50 hairdressing salons have been closed and the staff terminated, according to a media report which noted that the company had only $3.83 in one bank account and was $487 overdrawn in another despite raising more than $8.7 million from private investors in its short operating history. The company collapsed after its last three directors all resigned, leaving the business broke and without direction. Evolve owned and operated chains such as Bach Hair, Lattouf Hair and Day Spa, Bossy Hair and Melbourne-based Meika, and was planning to list on the stock exchange when it ran afoul of its loan covenants with the Commonwealth Bank, which is also believed to be owed more than $6 million according to a media report.

Helloworld to merge with private travel group Listed travel franchise Helloworld will merge with privately-owned travel company AOT in a $106 million deal that will result in AOT’s husband and wife owners Andrew and Cinzia Burnes becoming Helloworld CEO and executive director respectively. The merger is supported by Helloworld shareholders to increase the company’s ability to compete with larger rival Flight Centre, and is expected to be completed early in the new year.

2016

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Starting a new business or franchise takes a lot of commitment but there are some things you should not have to commit to. Most suppliers of copiers and printers want you to sign up for 5 years, in that time they can change whatever they want , they can, it’s their contract.

If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help.

Here at Freelease Copiers we don’t believe in contracts. We should good enough for to want to keep us. By just charging per page, we have the same aims; to have a reliable, working printer. You supply the paper and we supply everything else • Free Toshiba E-Studio Multifunction Printer/ Copier/ Scanner • All toner, maintenance and consumables included • A4/A3 Printing & copying • No repair bills ever • No price rises ever • All with no lock in contracts • Network assistance (we are not a network company but we will do our best to help, for free) • Free upgrades as machines wear and technology changes Also • No financial references required • Any options: fax, staple and fold - at no extra cost We have machines ready for immediate delivery, feel free to call or visit the our webpage at www.freeleasecopiers.com.au

jejak graphics

JEJAK GRAPHICS

a lasting impression

P 03 5977 8804 M 0422 267 639 Contact Michelle Quinn E jejak@bigpond.com www.jejakgraphics.com.au CREATIVE DESIGN SOLUTIONS Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 18 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: • Corporate stationery • Brochures and flyers • Poster and banner design • Educational manuals • Sports programs • Monthly Newsletters • Product labels and packaging Artwork is tailored to your brand and focused on your message and target audience. No job is too big or small. Contact me today to discuss how Jejak Graphics can make your company or organisation leave ‘a lasting impression’.

98 Business Franchise Australia and New Zealand

Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

MARSH & MAHER LAWYERS

Lvl 2 100 Wellington Parade, East Melbourne VIC P 03 9604 9400 F 03 9419 7735 Contact Robert Toth E rxt@marshmaher.com.au Marianne Marchesi E mim@marshmaher.com.au www.marshmaher.com.au 30 Years of Franchise Industry knowledge and experienceActing for local and international franchisors Members of: Franchise Council of Australia (FCA) International Franchise Lawyers Association (IFLA) Marsh & Maher Lawyers provides fixed fee services to franchise clients for most aspects of work. THE NEW FRANCHISE CODE COMMENCED 1 JANUARY 2015 • What do you need to know? • What do you need to do? Email Robert or Marianne for a complimentary guide for franchisors to the new Franchise Code. MARSH & MAHER PRACTICE IN THE FOLLOWING AREAS: • Commercial and Corporate Law • Corporate Reconstruction and Insolvency • Discrimination, Employment Law and Industrial Relations • Media Law • Litigation and Dispute Resolution • Trade Practices and Competition Law

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FRANCHISE LISTINGS LISTINGS FRANCHISE 7-ELEVEN STORES PTY LTD 357 Ferntree Gully Rd, Mt Waverley VIC 3149 Ph: 03 9541 0711 Website: www.franchise.7eleven.com.au

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST Average of $775,000

CONVENIENCE RETAIL & FUEL

620+

FCA, AACS

(site specific – part of Min. Investment)

SIMULATOR ACTION RIDE

A$ 175,000

ELECTRICAL TEST AND TAG

FCA

$35,000

$47,000 + GST + Vehicle

ADVANCED WEIGHT LOSS SOLUTIONS

FCA

$20,000

$69,000

BOUTIQUE CARVERY FRANCHISE

Franchise Council of Australia

$60,000 + gst Incl. Training

$200,000

GOURMET BURGER RESTAURANT

Hogwarts School of Witchcraft and Wizardry / FCA

$30,000

$300,000

CARPET AND UPHOLSTERY CLEANING

141

International Franchise Association (IFA)

$16,500 + GST

$39,950 + GST

MOBILE DOG WASH

Franchise Council of Australia

$20,000

$30,000

RETAIL, POOL & SPA SERVICE

FCA, SPASA

$60,000

$460,000 + working capital

STRATA CLEANING, GARDENING MAINTENANCE SERVICE

FCA, SCA

$40,000 $60,000

$40,000 - $60,000

PREMIUM CAFÉ FRANCHISE

Franchise Council of Australia

$50,000 + GST Incl. Training

Dependent on Site conditions $300k$500K

CABINETRY AND CUSTOMISED CUTTING SERVICES

FANZ

$40,000

$800-$840K

PIZZA FRANCHISE

1600+

$250,000

$300,000 $600,000

KITCHEN, BATHROOM & BEDROOM REMODELLING

71+ worldwide

FCA & FANZ

From $60,000

$75,000

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

Franchise Council of Australia

$50,000 + GST

$500,000 $800,000

COURIER SERVICE

650+

FCA & FANZ

From $25K+GST

$25K+GST

COURIER SERVICE

250+

FCA & FANZ

$10K

SME CASH FLOW SOLUTIONS

FCA

$40,000

PERSONAL TRAINING & FITNESS

FCA, Fitness Australia

$29,000 inc. equipment & marketing

$29,000

TILE & GROUT RESTORATION

FCA

$39,950 + GST & Vehicle

HAIR & BEAUTY – RETAIL & SERVICE

140

FCA

$66,000 plus GST

$390,000 incl. stock, for Greenfield sites

9D ACTION CINEMAS PO Box 1333 Double Bay NSW 1360 Ph: AUS: 1300 550 132 (option 4) NZ: +61 1300 550 132 Email: franchise@9dactioncinemas.com.au Website: www.9dactioncinemas.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

BODYOLOGY WEIGHT LOSS Suite 612/198 Harbour Esplanade, Docklands, Melbourne VIC Ph: 1300 322 227 Email: info@bodyologyfranchising.com.au Website: www.bodyologyfranchising.com.au

BUCKING BULL 5 Henry Street, Loganholme QLD 4129 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net

BURGER URGE Level 1, 4/15 Lamington Street, New Farm QLD 4005 Ph: 0438 791 984 Email: camilla@burgerurge.com.au Website: www.burgerurge.com.au

CHEM-DRY AUSTRALIA Unit 3, 30 Park Road, Mulgrave NSW 2756 Ph: 02 4587 6300 Fax: 02 4587 8733 Email: info@chemdry.com.au Website: www.chemdry.com.au

CITY FARMERS DOGWASH 190 Main Street, Osborne Park, WA 6017 Ph: 0402 902620 Fax: 08 9440 1065 Email: scott.mcintosh@cityfarmers.com.au Website: www.cityfarmers.com.au/dogwash

CLARK RUBBER FRANCHISING PTY LTD Administration Building, 254 Canterbury Road, Bayswater VIC 3153 Ph: 03 8727 9999 or 138090 Fax: 03 9729 3266 Email: dirk.heinert@clarkrubber.com.au Website: www.clarkrubber.com.au/franchise

CLEAN GREEN STRATA Unit 8/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: franchise@cleangreenstrata.com.au Website: www.cleangreenstrata.com.au

CREMA ESPRESSO 16B Harvest Court, Southport QLD 4215 Ph: 07 5532 7727 Fax: 07 5526 4896 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au

CUTSHOP 67H Elizabeth Knox Place, Mt Wellington, Auckland, New Zealand Ph: +64 9 666 632 Fax: +64 9 929 3385 Email: andre.hofer@cutshop.com Website: www.cutshop.com

DOMINOS PIZZA ENTERPRISES LTD Australia: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 New Zealand: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise

DREAM DOORS 26A Alfred Street, Milsons Point, Sydney NSW 2061 Ph: 08 8351 8588 Email: cam@dreamdoors.com.au Website: www.dreamdoors.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 1300 FASTWAY Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

FIRST CLASS CAPITAL Level 12 50 Margaret Street, Sydney NSW 2000 Phone: 02 9098 0860 Email: info@firstclasscapital.com.au Website: www.firstclasscapital.com.au

FITNESS ENHANCEMENT PERSONAL TRAINING 20 Lawrence Drive, Nerang QLD 4211 Ph: 1800 PT for U / 1800 783 678 Email: franchise@fitnessenhancement.com Website: www.fitnessenhancement.com

GROUT PRO AUSTRALIA Ph: 07 5515 0119 Fax: 07 5500 3716 Email: mail@groutpro.com.au Website: www.groutpro.com.au

HAIRHOUSE WAREHOUSE Level 1, 605 Doncaster Road, Doncaster VIC 3108 Ph: 03 9234 2200 Fax: 03 9234 2266 Email: franchising@hairhousewarehouse.com.au Website: www.hhwhfranchising.com.au

100 Business Franchise Australia and New Zealand

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

HOME ORGANISING FRANCHISE

AAPO

$19,990

$24,990

TARGETED WEIGHT LOSS

82 (19 Franchise, 63 Licensee)

$25,000 ex gst

$136,700 ex gst

ANTENNA & HOME THEATRE INSTALLATION

150

ADTIA, FCA

$59,000

MOBILE POOL SHOP & POOL SERVICE

FCA

$66,000

$66,000 plus Vehicle

DESIGN & CONSTRUCTION OF SHADE SAILS

FCA

$16,500 Incl. GST

$50,000

HAIRDRESSING

193 across Australia & NZ

FCA

$18K - $35K

$80K-$240K

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

FCA & FANZ

$300K+

ACCOUNTING, TAX AND FINANCIAL SERVICES

IPA, CPA, CA

$39,000

HEALTHY EATING CAFÉ

$60,000 + gst

$200,000

RENT TO OWN APPLIANCES & ELECTRONICS

$60,000 ex GST

$100,000

FIXINGS AND FASTENER TRADE SALES

$350,000 inc. stock

MODERN SEAFOOD CAFÉ

Franchise Council of Australia

$60,000 + gst

$200,000

MEDITERRANEAN FAST FOOD CONCEPT

Franchise Council of Australia

$60,000 + gst

$200,000

SMOOTHIES, JUICE BAR, YOGHURT

$40,000 + GST

$170k to $250k

MOBILE TOOLS AND EQUIPMENT FRANCHISE

FCA / FANZ

Start-up cost from $50,000

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SPORTS BAR & GRILL FRANCHISE

Franchise Registry

$50,000

$750,000

RETRO-FIT DOUBLE GLAZING

AWA

$40,000

Varies depending if vehicle needed

Email: thextonhq@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au/presentation

BUSINESS CONSULTING

70+

FCA

$25,000

Options available from $25K-$75K

V.I.P. HOME SERVICES AUSTRALIA

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$16,000 + GST

$25,000

RETAIL / TELECOMMUNICATION

160

Nil

$70k - $150k

DI BELLA COFFEE MOBILE ESPRESSO VAN

FCA, Australian Franchise Registry

Included in turnkey purchase price

$119,500+GST (incl.FAST TRACK program) Turnkey business.

HOME SORTED! PO Box 197, Keilor East VIC 3033 Phone: 1300 30 11 77 Email: franchise@homesorted.com.au Website: www.homesorted.com.au

HYPOXI AUSTRALIA PTY LTD 7 Blackfriars Street Chippendale NSW 2008 Ph: 02 9699 3011 Email: kellie.wilson@hypoxi.com.au Website: www.hypoxi.com.au

JIM’S ANTENNAS National Office-25 Rocklea Drv, Port Melbourne VIC 3207 Ph: 131 546 Email: getstarted@jimsantennas.com.au Website: www.jimsantennas.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JIM’S SHADE SAILS Carrara, Queensland Ph: 0421 126 777 Email: shane.hutchings@jimsshadesails.com.au Website: www.jimsshadesails.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: maree@justcuts.com Website: www.justcuts.com

LA PORCHETTA 192 Mahoneys Road, Thomastown. VIC 3074 Ph: 03 9460 6700 Fax: 03 9460 3099 Email: franchising@laporchetta.com.au Website: www.laporchetta.com.au

MAS TAX ACCOUNTANTS 244 Boundary Road, Braeside VIC 3195 Ph: 1300 627 829 Fax: 03 9687 4676 Email: alanmaddick@mastax.com.au Website: www.mastax.com.au

PRIMAL PANTRY 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: dean.vella@aktivbrands.com Website: www.primalpantry.com.au

RENT WITH STYLE PO Box 2960, Rowville VIC 3178 Ph: 1300 73 23 83 / 0402 289 668 Fax: 1300 73 23 03 Email: admin@rentwithstyle.com.au Website: www.rentwithstyle.com.au

SCROOZ Unit 1, 709 Gympie Road, Lawnton QLD 4501 Ph: 1300 794 499 Fax: 07 3829 1283 Email: franchising@scrooz.com.au Website: www.scrooz.com.au

SEVEN SEAS SEAFOOD CAFÉ 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: dean.vella@aktivbrands.com Website: www.aktivbrands.com

SKEWERZ KEBABZ 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: franchise@skewerz.net.au Website: www.skewerz.net.au

SMOOTHIE FACTORY AUSTRALIA L54, 111 Eagle Street, Brisbane QLD 4000 Ph: 1300 880 382 Email: franchise@smoothiefactory.com.au Website: www.smoothiefactory.com.au

SNAP-ON TOOLS PO Box 6077 Seven Hills NSW 2148 Phone: Aus: 1800 762 766 NZ: 0800 762 766 Email: Sota.franchise@snapon.com Website: www.snapontools.com.au

SNOOZE PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 0427 401169 Fax: 03 9888 6327 Email: alistairb@snooze.com.au Website: www.snooze.com.au

THE SPORTING GLOBE BAR & GRILL 207/120 Bay Street, Port Melbourne VIC 3207 Ph: 03 9645 4798 Fax: 03 9646 6939 Email: franchise@sportingglobe.com.au Website: www.sportingglobe.com.au/franchise

THERMAWOOD RETRO-FIT DOUBLE GLAZING PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

THEXTON ARMSTRONG AUSTRALIA & NZ

Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com Website: www.vipfranchisesales.com.au

VODAFONE HUTCHISON AUSTRALIA 40 Mount Street, North Sydney NSW 2060 Email: dealer.recruitment@vodafone.com.au Website: www.vodafone.com.au/careers/select-dealer-recruitment

XPRESSO MOBILE CAFÉ PO Box 57, Carina QLD 4152 Ph: 1300 655 559 Email: joinus@xpresso.com.au Website: www.xpresso.com.au Facebook.com/XpressoMobileCafe

Business Franchise Australia and New Zealand 101

A-Z DIRECTORY

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

7-Eleven 7-Eleven is a global success story with more than 53,500 stores in 18 countries worldwide. 7-Eleven continues to grow, with an average of 6 stores opening in the world every day, and you can be part of this growth by becoming a 7-Eleven Franchisee. As a 7-Eleven Franchisee you will benefit from our position as a market leader in

9D Action Cinemas Operated by just one person, 9D Action Cinemas has low overheads, is supported by an experienced franchisor and has an income guarantee to give franchisees confidence in the expected revenues. 9D Action Cinemas offers something very different from the usual juice making, lawn mowing and fast food franchises.

simulator ride

CMYK black

CMYK red

Visit franchise.7eleven.com.au to view more information, see which stores are available for sale and to determine whether a 7-Eleven franchise is right for you.

exciting 3D animated movies with surround sound, coupled with ‘active motion’ luxury chairs and dramatic effects such as rain, fog, lightning, wind, snow, touch and bubbles. 9D Action Cinemas provides a ‘turn-key’ business solution, fully established and ready to start trading. The total cost of the investment starts from A$175,000 for a 6 seat stand alone model. Franchise enquiries: Australia: 1300 550 132 (option 4) New Zealand: +61 1300 550 132 E: franchise@9dactioncinemas.com.au See our website: www.9dactioncinemas.com.au

APPLIANCE TAGGING SERVICES

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

A marvel of modern science

convenience retailing. You will be backed by our comprehensive support system. Our system gives you a complete turn-key set up including state of the art POS systems, product innovation and promotion as well as operational support.

Being the latest generation in dynamic, multidimensional, visual entertainment rides, 9D Action Cinemas is suitable for both children and adults. Senses are overwhelmed with the stimulating and

Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?

Weight Loss

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff). For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email steve@ats.com.au or visit www.appliancetaggingservices.com.au

Bodyology weight loss

obesity issue in Australia and a ‘can do’ attitude.

The BodyOlogy franchise is a major breakthrough in the weight loss industry. Our model is flexible and simple. Cutting edge technology is the secret weapon, which we have global distribution rights to.

Full training is offered in Melbourne, flights and accommodation for interstate franchisees is all included.

Our franchisees will appreciate an entire industry to themselves, as there are no other competing franchise systems that get results like we do. No prior medical experience is required, just a genuine passion to make a difference to our ever expanding

102 Business Franchise Australia and New Zealand

Our numbers are limited in each state capital around Australia, so if Bodyology is for you, please contact: Gwendoline 1300 FABABS (1300 322 227) E info@bodyologyfranchising.com.au W www.bodyologyfranchising.com.au

• Ongoing support from our senior management and inhouse creative marketing team • Unique fit-out that is set up and ready for trade • Fully developed operating systems and procedures • Extensive operational and business training As a Burger Urge Franchise Partner, you will receive: proud of our unconventional and out-of-the-box approach.

City Farmers Dogwash

BURGER URGE

• Up to 50% finance from ANZ Bank & Silverchef

Chem-Dry is the world’s largest carpet cleaning franchise, and has been helping Australian’s realise their dream of business ownership since 1986.

TURNING FOOD RETAIL UPSIDE DOWN…

If you have the urge, please contact our Franchise Development Manager Camilla Roberts on 0438 791 984 or email camilla@burgerurge.com.au

Chem-Dry Australia

P: 07 3175 0640 E: franchise@buckingbull.net W: www.buckingbull.net

Queensland’s fastest growing Gourmet Burger Restaurant Chain is about to turn food retail upside down!

Bucking Bull has built its success on a very simple recipeproviding great value ‘home cooked’ style food that people love to eat, serving nearly 3 million customers each year. Bucking Bull commands strong brand awareness, benefits from a unique positioning and is a proven business model.

We’re on a rampage, recruiting passionate, hard-working entrepreneurs who are keen to carve up a rewarding career. For more information regarding Bucking Bull franchise opportunities, please contact Dean Vella:

With a growing number of stores in prime locations throughout Queensland, Burger Urge is headed for national expansion and is looking for suitable Franchise Partners to join our growth and success.

Bucking Bull have been perfecting their roasting and carving methods for over 15 years, and are now Australia’s largest and most successful carvery franchise. The brand is 100% Australian owned and operated, with nearly 40 stores across Western Australia, Queensland, New South Wales and most recently, Victoria.

Bucking Bull Franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management

The Burger Urge brand represents fast, fresh, quality gourmet burgers, which is served in a distinctively vibrant, young and urban environment. At Burger Urge, we do not follow a ‘would you like fries with that’ template. We are

BUCKING BULL

business. We are looking for franchise partners that have the drive and determination to work hard and enjoy their success. Our on-going marketing and operational support will ensure that you are able to enjoy the flexibility and lifestyle benefits that owning your own successful business can provide. If you’re ready to make a clean break with your own Chem-Dry franchise, simply fill out the information form on our website, or call our franchise business info line on 1800 243 637.

City Farmers comprises 42 specialty large format pet stores throughout Australia with many more planned, a mobile network of over 30 City Farmers Dogwash vans as well as pet insurance business and an online store.

Australia, we’ve got plenty of work to do and are always looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride. • No experience necessary • Full training & support • Strong brand recognition • Exclusive Marketing Zone • All-inclusive start-up package • Work outdoors & be your own boss

Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in

For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.

Clark rubber

Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. A minimum investment of $460,000 plus working capital will provide a turnkey solution.

Beginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of the City Farmers Group.

For further information and to register your interest, visit clarkrubber.com.au/franchise or call 13 80 90 or direct (03) 8727 9999

Business Franchise Australia and New Zealand 103

A-Z DIRECTORY clean green strata Strata Cleaning and Strata Garden Maintenance Franchises Why Clean Green Strata? • We supply the customers from the 1st minute you start • Earn a guaranteed income with work scheduled year round to suit your situation • Work flexible hours to suit your life

Crema Espresso The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. Established on the Gold Coast, Crema brings together community life with a bright sophisticated shop design. Our extensive training and systems are in place to ensure the best support for Franchisees. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point

Cutshop Cutshop is New Zealand’s first and only specialist “cut-to-size” contract service provider able to work with a wide variety of non-ferrous materials. The Cutshop concept of cut, edge, drill and deliver sheet material for cabinetry, bespoke furniture, shop fit-outs, customised cuts and the DIY market is a proven business concept. Using advanced CNC router technology, software, the latest bandedging technology and proven systems, Cutshop is providing its customers the job finish they want.

DREAM DOORS A dream opportunity Do you dream of working for yourself and earning a stable income? Make it a reality with Dream Doors – one of Australia’s fastest growing franchises. You don’t need any previous experience. It’s easy and affordable to set up your own franchise, backed by comprehensive support and a proven business model with over 14 years of international success. Be your own boss The unique Dream Doors ‘facelift’ concept makes it

104 Business Franchise Australia and New Zealand

• No weekend or night work so more time with the family • Fully supported by energetic, experienced management team • Recession proof industry • Earn above average returns for the cleaning & gardening industry For more information call 1300 66 11 82 or email franchise@cleangreenstrata.com.au

of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. “As coffee lovers we were tired of the same old coffee in dark gloomy cafes. Premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers”. Contact: antony@cremaespresso.com.au www.cremaespresso.com.au

With increased demand we are seeking for motivated individuals prepared to employ and manage a production and programming team to achieve above average return on investment. The Cutshop model proves that new Cutshop franchisees can achieve break-even in Year-One and a significant return on investment in Year-Three. Bottom line - the Cutshop business allows the Franchisee to Work for Himself but not by Himself. Call André on +6421879 413 or check our web-site www.cutshop.com

step of the process including site selection, lease negotiation, store fit out, comprehensive preopening training, coordination of suppliers, group purchasing power, store appraisals, ongoing training and support, and marketing promotions. Australia: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 888 New Zealand: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise

possible for Aussies to achieve a ‘new’ kitchen for a fraction of the usual cost, by replacing doors, drawer fronts and benchtops. The market response has been extremely positive, with some Dream Doors operators exceeding $400k gross profit in their first year. Call today and make your dream a reality. For more information contact Cam Hadlow on: T: 1 800 373263 E: cam@dreamdoors.com.au W: www.dreamdoors.com.au

FASTWAY COURIERS AUSTRALIA

opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600, email franchise@fastapasta.com.au, or visit our website, www.fastapasta.com.au

• Low start up costs

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. Call 1300 FASTWAY or visit us at www.fastway.com.au

• No weekend work

*Conditions apply

FASTWAY COURIERS New Zealand

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4FASTWAY, or visit us at www.fastway.co.nz

Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Guaranteed income package*

Run your own rewarding business and take control of your future as a Fastway Couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Guaranteed income packages* • Low start up costs • No weekend work

first class capital Small to medium sized businesses face a number of cash flow challenges in today’s buying environment. Offering larger and longer trade credit terms, purchasing greater volumes of stock or even the day to day operating costs all puts cash flow pressure on the SME. First Class Capital is an independent Australian finance company specialising in developing and delivering innovative cash flow funding solutions to the underserviced small to medium sized business.

Fitness enhancement personal training 100% private Personal Training Studios and Mobile Personal Trainers. Over 80% of clients we meet with join and go on to spend an average of over $5,000 with us...and we never have to give away free sessions or free trials to get these clients! Our clients are primarily people who don’t like the Gym scene, or simply don’t have time for it, but know they need to get in shape.

*Conditions apply

We are a company that embraces technology by providing our solutions through a fully automated internet based system streamlining the process making it very quick and effortless for our clients. Our solutions will help pay for those outstanding invoices, bridge the gap between accounts payable and receivable and even pay that pesky ATO bill. Uniquely we have a solution that will even extend your 30 day trading terms to 6 months where you get paid upfront. www.firstclasscapital.com.au

With mobile and studio franchisees available, and the option to upgrade from mobile to a fully staffed studio at any stage, we offer an ultra-low cost franchise solution with unlimited growth potential. With amazing head office support (we even take and book your new enquiries when you can’t) and exclusive marketing territories so you will never have to compete with fellow trainers, we help you build a rewarding business and a lifestyle to match. Email: franchise@fitnessenhancement.com Website: www.fitnessenhancement.com

Business Franchise Australia and New Zealand 105

A-Z DIRECTORY GRoutpro Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SETUP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and recolours old grout saving customers time and money without having to re-tile.

Specialists use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments and shower glass restoration and sealer coatings. This is a complete package to get you up and running in your own business fast. Call us today for more information. Contact: Geoff Biddle Phone: 07 5515 0119 Email: mail@groutpro.com.au Website: www.groutpro.com.au

HAIRHOUSE WAREHOUSE

Hairhouse Warehouse has become a household

Hairhouse Warehouse, Australia’s leading hair & beauty brand, has huge plans for the next few years to expand with 20 new stores planned to be opened around the country.

name in Australia, with a proven business model

We are looking for passionate people who want to own their own business, work for themselves and take control of their own destiny.

that continues to evolve and generate strong returns for franchisees. For more information call 03 9234 2200, email AUSTRALIA AND NEW ZEALAND franchising@hairhousewarehouse.com.au or visit www.hhwhfranchising.com.au.

HOME SORTED!

processes for operating a successful business.

Home Sorted! is the first (and only) Professional Home Organising Company to launch a Franchise Business within Australia.

If you’re extremely well organised, great at multitasking and an excellent communicator, then you are well on your way to meeting our criteria.

Our organising methods and systems are easily applicable to any household. Demand for our unique service is high and Home Sorted! is now looking for an extremely organised team of Franchisees to help expand our brand nationwide.

No previous experience is required, as we will teach, support and guide you.

Considering our line of work is organising, our business systems offer simple step-by-step

HYPOXI® Australia Give yourself the technological advantage and invest in a globally recognised brand and studio concept. The HYPOXI® Method combines low impact exercise with advanced technology and healthy nutrition to target stubborn areas. HYPOXI® is a simple, low cost, low staff business model that delivers measurable results for franchisees and clients. HYPOXI® Australia (a division of Ardent Leisure) is the exclusive distributor and franchisor of the

Home Sorted! Is currently seeking interest across all states. Please visit our website www.homesorted.com.au or contact us on 1300 30 11 77 | franchise@homesorted.com.au for more information.

HYPOXI® technology throughout Australia and New Zealand; and over the past 10 years has developed a studio network of over 80 company owned and independently owned HYPOXI studios. Prospective Franchisees looking to turn their passion into a profit are encouraged to contact us for a confidential discussion. Contact: Kellie Wilson – Sales Manager, Australian & New Zealand Phone: 02 9699 3011

Jim’s antennas

• No Experience Required

Join Australia’s leading Digital TV & Home Theatre installation specialists.

• Paid On the Road Training

Jim’s Antennas is a division of the Jim’s Group of companies- Australia’s leading home services company with over 3500 Franchisees operating throughout Australia across 38 divisions. With a reputation for excellence in customer service, Jim’s Antennas has an excess of work available across Australia and is looking for self-motivated and enthusiastic people to join the team.

106 Business Franchise Australia and New Zealand

• Work Availability Guarantee • Work Where You Want, When You Want • Franchises Available Across Australia Contact Jim’s Antennas today on 131 546 or getstarted@jimsantennas.com.au to find out more and arrange your free trial day on the road. Alternatively visit our website www.jimsantennas.com.au

JIM’S SHADE SAILS With a Jim’s Shade Sail franchise you get to work outdoors, which means independence; working the hours you choose. You can choose to work long and hard, especially during the hotter months, so you can take more time off at other times of the year. This means a better, higher quality of life. It means being able to choose when you want to take the afternoon off to attend a child’s school concert,

JUST CUTS™ Join the largest, most successful hairdressing network in the Southern Hemisphere! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just under half own multiple salons? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

work and gives you scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same flat fee with all training and ongoing support included. We have selected opportunities all over Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au

sporting event or spend some quality time with your other half. You can choose to take a holiday when it suits you rather than when it’s best for the boss. If this sounds like you then we’d love to show you how rewarding your own Jim’s Shade Sail franchise could be for you. WWW.JIMSSHADESAILS.COM.AU shane.hutchings@jimsshadesails.com.au 131 546

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or maree@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

of franchisees throughout Australia and New Zealand. We are looking for passionate food lovers with a strong work ethic and drive to join our family. You bring the dream and La Porchetta will provide the recipe for success. For more information: T: (03) 9460 6700 E: franchising@laporchetta.com.au W: www.laporchetta.com.au

employed to present, often off-site, to a room full of prospective clients to assist the franchisee get clients. Initially starting in Melbourne, we now have successful franchisees operating their businesses in QLD, NSW, SA and WA. We are always looking for motivated professionals to join our growing network in all states and territories; both those with existing businesses needing access to our services and those starting their business with us. Please contact or CEO Alan Maddick on 1300 627 829 or alanmaddick@mastax.com.au for more information or to discuss the business in more detail.

Business Franchise Australia and New Zealand 107

A-Z DIRECTORY PRIMAL PANTRY Primal Pantry is a new healthy eating café, takeaway and grocer franchise based on a clean approach to eating. Since opening the pilot store in Brisbane in 2013, Primal Pantry has become a phenomenon, gathering a loyal and passionate fan following. With innovative and evolving products that are gluten free, dairy free, contain no added sugar and are never processed, Primal Pantry is fast becoming the undisputed leader in clean dining in the marketplace. With a clean-eating dining experience that is in such high demand, Primal Pantry is now franchising Australia

rent with style Rent with Style is a proven rental business supplying affordable home appliances, furniture and electronics items. It is easy and very affordable to start your own Rent with Style franchise business. All you need is a phone, computer and vehicle branded to your business and you are up and running...

scrooz f a s t e n e r s

wide with master franchise territories also available. Backed by the award-winning Aktiv Brands franchise system, all aspects of the Primal Pantry business and operation are supported by the category leading marketing, training and operational systems that Aktiv Brands provides. If you are a motivated entrepreneur, genuinely passionate about the positive difference that beautiful, clean food can make, then please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.primalpantry.com.au

• You will be helping clients get access to house hold items and technology using a proven rental business model. We Make It Easy For You. How to Start

What You Get

• Franchise Application

• Flexible work hours

• Select your Territory

• Work from home

• Pay $5,000 refundable deposit • Low running costs

• Grab your own territory and start servicing clients immediately.

• Review the legal documents

scrooz

• With highly profitable repeat sales of consumables to the trades and DIY industries • Retailing our premium quality Scrooz® branded product range • With National and webstore driven multi-channel sales • Full training and on-going support provided • Outstanding opportunities for early take up We have limited opportunities for highly motivated people looking for a serious business, so to find out more contact us now for an information pack at franchising@scrooz.com.au

We’re Australia’s biggest online and multi-channel retailer of premium range fasteners, fixings and consumables for tradesmen, light industry and serious DIY’ers and we’re revolutionising fastener retail. We’re growing rapidly and to meet the high customer demand for our products we’re starting the launch and roll-out our network of Scrooz® Trade Centres across Australia right now. Want to earn some real money and get involved in • A $650 billion dollar industry

SEVEN SEAS SEAFOOD CAFE Seven Seas Seafood Café is a re-invigoration of the classic Aussie Takeaway Shop with a whole lot more style, sophistication and value. Seven Seas offers a casual dining experience that meets the continually shifting tastes and rising expectations of today’s consumers, serving a refreshing and modern selection of seafood with a contemporary flair. Seven Seas is 100% Australian owned and

SKEWERZ KeBABZ Skewerz Kebabz is an exciting and innovative retail fast food concept offering authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Spicing up food courts in shopping centres around Australia, Skewerz is becoming the nation’s fastest growing kebab franchise. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. The unique menu caters for all three primary trading periods and has

108 Business Franchise Australia and New Zealand

• Mobile business

• Sign & start

operated and benefits from the award winning franchise support at Aktiv Brands. As a Seven Seas franchisee, you can enjoy the advantages of being associated with a well-known and successful franchise group, supplying you with the tools to help your business grow and prosper. For more information about Seven Seas franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.aktivbrands.com

been strategically designed to ensure the concept will thrive in the competitive food court environment. Skewerz Kebabz is part of the Aktiv Brands group of franchise brands, which means that the model has been developed based on years of experience in the retail fast food franchising sector. For more information regarding Skewerz Kebabz franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.skewerz.net

Smoothie Factory Smoothie Factory is an internationally-known smoothie and juice bar franchise with existing stores in the US, and international development throughout China, India, and Vietnam through our founder Olympic athlete James Villasana & SF Inc. Founded in 1996 with an emphasis on owneroperator success, approximately 95% of all Smoothie Factory locations are operated by the owner. Benefits of Smoothie Factory Franchise Ownership:

frozen yogurt shop, and health supplement retail store under one roof • Continual improvement to the Smoothie Factory franchise system, stores, and overall brand image • Flexible store formats, including the “Minifactory” which allows stores to be placed in food courts and other small spaces • A long and successful history with strategic plans for growth – in business since 1996 and franchising since 1997

• A high-quality product line made with real, fresh fruit – no concentrates, syrups or purees

• Outstanding franchisee training and support

• Not just a smoothie franchise – it’s like owning a juice bar,

Email: franchise@smoothiefactory.com.au

SNAP-ON TOOLS

established network of franchise operations across the globe.

Website: www.smoothiefactoryaustralia.com

After more than 25 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 170 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

SNOOZE®

• Vendor finance assistance

As one of Australia’s longest-running, most successful and innovative franchised business, Snooze’s experience in the bedding industry is second to none.

• NAB & ANZ accreditation

With over 78 stores nationwide and a commitment to continued growth and development, Snooze offers great return on investment. Snoozes offers a personable, flexible business solution with expertise and support every step of the way, including:

The SPORTING GLOBE BAR & GRILL® The Sporting Globe Bar & Grill® is an innovative hospitality and sports entertainment brand with a mission to be Australia’s most loved sports bar and grill. Offering high quality casual dining and a social & welcoming bar atmosphere with the ultimate stateof-the-art sports fit out, The Sporting Globe is a great place to eat, drink and enjoy sport. The Sporting Globe business has distinct branding, product specialisation and operating systems. This model offers people who aspire to own their own venue

• Sales and product training • Business management support • A national marketing program • IT services To take the first step toward a prosperous future contact the Snooze Support Centre on (03) 9830 4166 or visit www.snooze.com.au Email: franchising@snooze.com.au

many competitive advantages over an independent operator, especially the ability to stay focused on what matters most – the customer. Franchise opportunities exist across Australia, so it’s time to be your own boss with Australia’s leading sports bar brand! Enquire today: Brad Dekkers Franchise Development Manager E: franchise@sportingglobe.com.au P: 03 9645 4798 M: 0400 616 285 W: www.sportingglobe.com.au/franchise

Thermawood

Become part of the success story with:

Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system.

• Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate self-motivated people to join the Thermawood team.

Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise. Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Please contact Thermawood Retro-Fit Double Glazing for more information. Info@thermawood.com.au www.thermawood.com.au 0455 555 330

Business Franchise Australia and New Zealand 109

A-Z DIRECTORY Thexton Armstrong Become a Thexton Armstrong Business Success Partner! At Thexton Armstrong we are passionate about Business and helping Business Owners. With over 70 Franchisees and growing rapidly across Australia and NZ we believe that we have the No1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience to join our team. A Thexton Armstrong Business Success Partner works long term with Business Owners to help improve the profit, growth and value of their business.

The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. Enquire now about joining our great network of people. Like to know more? PLEASE LOG ON TO www.thextonarmstrong.com.au/ presentation for a copy of our franchise presentation or email us at thextonhq@thextonarmstrong.com.au

V.I.P. Home Services

• Unparalleled national, state and local support

V.I.P. was the first company to start franchising in home services in 1979.

• Proven marketing, products and systems

V.I.P. has over 1100 franchisees across Australia and New Zealand. As Australia’s oldest and most experienced Home Services Franchisor, multi-award winning V.I.P. has helped over 4,000 just like you to become successful business owners in cleaning, lawn mowing and gardening by providing:

• Affordable franchise options • Everything you need to start a great new life and ‘love your work’ Phone: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com

• Industry leading training, coaching and mentoring

Website: www.viphomeservices.com.au

Vodafone Australia

commission model with multiple income streams, comprehensive training to get you started and ongoing support from a dedicated Partner Area Manager to help you grow a profitable and successful business. All this with no ongoing fees or royalties!

More than five million people across Australia share, play and do more on the Vodafone network. We’re about to get bigger and even better. We’re looking for new Vodafone Licensees to join us on the next phase of our journey. You’ll have an exclusive relationship with one of the world’s leading telco brands, be a part of a retail brand with over 315 Vodafone branded stores nationally – and enjoy all the benefits that come with it. Key features of the program include a generous

XPRESSO MOBILE CAFE Xpresso Mobile Cafés operate in areas nationally where there are little to no fixed location café options for the workforce in commercial and light industrial precincts. Partnering with Di Bella Coffee ensures the quality of our hot and cold beverage products is unequalled in the mobile café industry. Our customers enjoy frappés, energy drinks, chilled, bottled cold pressed coffee and food options such as gourmet sandwiches/wraps, salads as well as cookies and banana bread - all designed to complement the enjoyment of high quality specialty coffee products. Our innovative van fit-out uses new technology that no

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

Our Business Success Programme is designed to offer high end consulting services to small to medium sized businesses.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

110 Business Franchise Australia and New Zealand

We currently have a number of existing and new store opportunities available in locations around Australia. Interested? Contact Frank Chang on 0414 803 811 or email dealer.recruitment@vodafone.com.au or visit www.vodafone.com.au/careers/select-dealerrecruitment

longer requires noisy/expensive generators but also ensures franchisees can display food and beverage items in a large display fridge and freezer. Franchisees are encouraged to source some food and beverage items from local wholesale suppliers rather than through the franchisor; this ensures increased net profit through reduced costs. Franchisees are supported nationally by both the franchisor and Di Bella Coffee as well as a fully integrated website, call centre, social media and Internet presence. We’re setting the benchmark for coffee vans – will you join us? Contact us TODAY for a detailed 2016 information pack: joinus@xpresso.com.au OR 1300 655 559

JEJAK GRAPHICS

a lasting impression

CREATIVE DESIGN SOLUTIONS

LEAVING A LASTING IMPRESSION Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 18 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: t $PSQPSBUF TUBUJPOFSZ t #SPDIVSFT BOE nZFST t 1PTUFS BOE CBOOFS EFTJHO t &EVDBUJPOBM NBOVBMT t 4QPSUT QSPHSBNT t .POUIMZ /FXTMFUUFST t 1SPEVDU MBCFMT BOE QBDLBHJOH Artwork is tailored to your brand and focused on your message and target BVEJFODF /P KPC JT UPP CJH PS TNBMM $POUBDU NF UPEBZ UP EJTDVTT IPX +FKBL (SBQIJDT DBO NBLF ZPVS DPNQBOZ or organisation leave â&#x20AC;&#x2DC;a lasting impressionâ&#x20AC;&#x2122;.

P: 03 8790 8006 M: 04222 676 39 E: jejak@bigpond.com www.jejakgraphics.com.au

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DREAM TEAM

Vendor finance now available* *Available to approved applicants.

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 40 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: • Marketing and Promotional Support • Product Development and Buying Power • Proven operating system that includes comprehensive product and sales training For more details • Business Management support from our on the ground visit snooze.com.au field team or email • Assistance in site selection and property negotiations franchising@snooze.com.au • Business finance available to approved applicants or call the

Support Centre on (03) 9830 4166

It’s amazing what a little snooze can do. snooze.com.au

Iâ&#x20AC;&#x2122;ve been a store manager at Hairhouse Warehouse for ďŹ ve years. Hairhouse Warehouse is now helping me to purchase my own store Melissa Sciberras Hairhouse Warehouse Mt Druitt

You donâ&#x20AC;&#x2122;t need to have hairdressing experience to join one of Australiaâ&#x20AC;&#x2122;s largest and most lucrative retail brands. Plus there are ďŹ nancial incentives for ALL new stores.

WHAT SETS US APART FROM THE REST? Ä&#x2018; A proven proďŹ table turnkey operation

Franchisees are able to own their piece of one of

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Ä&#x2018;ĆŤ 40!*/%2!ĆŤ0. %*%*#ĆŤ * ĆŤ/1,,+.0ĆŤ".+)ĆŤ a dedicated team of professionals Ä&#x2018;ĆŤ 4 (1/%2!ĆŤ/0+ '%/0/ĆŤ+"ĆŤ3+.( ĆŤ(! %*#ĆŤ brands and the most lucrative

now is the time to join, with Hairhouse Warehouse offering attractive ďŹ nancial incentives for all new stores. Locations are available in all states and territories in Australia.

merchandising terms

CONTACT ĆŤ ĆŤ for a conďŹ dential discussion on 0451 370 060 hairhousefranchising.com.au

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