Business Franchise AUS & NZ May/Jun 2011 by CGB Publishing

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f r anc h isees

$7.95 AUD (INC. GST) VOL 05 ISSUE 04 may / june 2011

AUSTR A LIA

KNOW BEFORE YOU GO! Benefits

and constraints of mobile franchises

DO YOU

BELIEVE

YOU CAN BE

SUCCESSFUL?

top 10

for business success tips

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

9 Guaranteed income package*

9 Recognised brand

9 Low start up costs

9 Perpetual Franchise Agreement

9 Award winning system for over 25 years

9 No weekend work

9 Exclusive territories

9 Easy to operate - no experience required

9 Unparralleled business support & training

9 Enjoy the freedom of working for yourself

612

m OUR 3TEAMATIC &RANCHISE HAS UNLOCKED A NEW WORLD OF BUSINESS WE COULD NEVER HAVE ACHIEVED ON OUR OWNn +EVIN (ARTY 3TEAMATIC &RANCHISEE "ALLARAT 6ICTORIA

4HERElS THE HARD WAY TO BUILD YOUR BUSINESS AND THE SMART WAY 2IGHT NOW 3TEAMATIC IS GRANTING EXCLUSIVE FRANCHISES TO MOTIVATED PEOPLE WHO ARE COMMITTED TO PROVIDING THE BEST SERVICE AND THAT ARE INTERESTED IN FAST TRACKING THE DEVELOPMENT OF THEIR BUSINESS

FRANCHISES HAVE ENJOYED MAJOR GROWTH #ALL TODAY TO FIND OUT MORE AND AT LEAST ONE SEEING GROWTH OF A MILLION ABOUT JOINING THE 3TEAMATIC TEAM ON DOLLARS IN TURNOVER IN JUST TWO YEARS

/UR REGIONAL FRANCHISES ARE ENJOYING THE STRONGEST GROWTH AND THEY REPRESENT A 3TEAMATIC &RANCHISES ARE PART OF A GREAT OPPORTUNITY TO MAXIMISE THE GROWTH NATIONAL NETWORK OF HIGH TECH QUAL POTENTIAL OF A 3TEAMATIC &RANCHISE ITY CLEANING AND RESTORATION SERVICES THAT OFFER CUSTOMERS THE BEST SERVICE AVAILABLE "Y JOINING 3TEAMATIC YOUlRE INSTANTLY PART !ND BECAUSE OUR FRANCHISES ENJOY ONGO OF OUR NETWORK WITH EXCLUSIVE TERRITORY ING TRAINING AND SUPPORT THEY KNOW THAT RIGHTS AND ACCESS TO NATIONAL CONTRACTS THEYlRE ALWAYS ON THE WINNING TEAM WITH "UILD YOUR BUSINESS THE SMART WAY AND UNIQUE TECHNOLOGIES AND SERVICES DISCOVER FOR YOURSELF WHY A 3TEAMATIC &RANCHISE COULD BE THE SMARTEST BUSINESS 7HY JOIN THE 3TEAMATIC TEAM 3INCE JOINING THE 3TEAMATIC TEAM MOST DECISION YOU CAN MAKE

Since becoming a Steamatic Franchisee, Kevin Hartyâ&#x20AC;&#x2122;s business has gone from strength to strength

WWW STEAMATIC COM AU BF_AD_MAY092.indd 1

5/6/09 4:33:32 PM

busi n ess fr a nch ise aust r a l i a

“In any business venture, information builds the framework for making successful decisions.” Emma Malone, Editor, CGB Publishing.

From the Editor W elcome to Business Franchise Australia magazine! For those of you who are loyal readers, we thank you. To those of you who are picking up the magazine for the first time, congratulations. You are taking the first step toward becoming a part of the growing franchise community. It is an exciting time in our magazine’s history. We are launching a NEW LOOK. As with all businesses, we are constantly growing and evolving. We continue to deliver comprehensive information on the franchising industry. The process of purchasing and running a franchise can be daunting and confusing. We would like to help. As such, we have streamlined the presentation of our articles in a clean, clear and easy to navigate format. Business Franchise Australia knows that timely, professional advice is crucial to making smart business decisions. Our Expert Advice articles are written by industry leaders with proven experience in the franchising sector. Our experts cover financial, accounting and legal issues in addition to sound business strategies to help you succeed. Our goal is to give you sound insight into the various facets of franchising. We consistently deliver a broad range of articles on topics that are vital to helping you achieve franchising success. The Franchise Council of Australia (FCA)

plays a vital role in all aspects of franchising. In each issue Steve Wright, FCA Executive Director and Stephen Giles, FCA Chairman, share with us current hot topics within the FCA. Don’t miss these articles as the FCA has its finger on the pulse of the franchise world. Our Profiles are full of information regarding individual franchises and often have personal perspectives from the franchisees or franchisors themselves. In response to requests from our readers, we have added a special article called ‘Ask George’ – written by George Yammouni, former Chairman of the FCA. Readers can write in with specific questions concerning the franchise industry and George will utilise his years in the franchising industry to answer these questions. In this issue our Feature topic is the Mobile and Cleaning sector of franchising, this is a vital and growing area within franchising and we look at the opportunities and choices available to potential franchisees. In any business venture, information builds the framework for making successful decisions. We hope with each issue we arm our readers with more knowledge and resources to pursue their dreams of joining the world of the franchisee. Emma Malone Editor

BUSINESS FRANCHISE AUSTRALIA VOLUME 5 ISSUE 4, MAY / JUNE 2011 publisher: Colin Bradbury. colin@cgbpublishing.com.au EDITOR: Emma Malone. emma@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com.au SALES EXECUTIVE: Kathleen Lennox. kathleen@cgbpublishing.com.au SALES EXECUTIVE: Jo Clarkson. joclarkson@cgbpublishing.com.au PRODUCTION: Donna Lloyd. production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy. joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: Jim’s Car Cleaning TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia 3

busi n ess fr a nch ise aust r a l i a

Contents may / june 2011

On the Cover

Cover Story Jim’s Car Cleaning: A shining example of partnership

22 Top 10 Tips for Business Success in 2011

Darryn McAuliffe, NAB

26 Know Before You Go: Benefits and constraints of mobile franchises

Louise Wolf, Mason Sier Turnbull

34 Do You Believe You Can be Successful?

Andrew Phillips, Brian Tracy International

In Every Issue

66 Feature Article: Mobile and Cleaning

Franchises in Focus

06 What’s New! Announcements from the industry

32 TPR GROUP A Breath of Fresh Air

14 Staying Solid in Uncertain Times Steve Wright, FCA

60 Electrodry Carpet Dry Cleaning Clean up all the way

16 New FCA Initiative Stephen Giles, FCA

to the bank

Xpresso Delight – The perfect coffee every time

72 Franchisor in Depth

Backcare & Seating – Back to Basics

92 Janine’s Tips

Clean up Your Business

100 Ask George

Professional Answers to Questions from Our Readers

119 Professional Services Listings 120 Franchise Listings 122 A-Z Directory

46 Franchisee in Action

Expert Advice

Aktiv Brands – Bucking Bull.................. 50

Gerry Gerrard, Baker’s Delight

58 Don’t Plan to Fail

John Downes, Business Development Company

54 Retail Property: Top Tips for Success

Why is it important for franchising?

Marwan Kojok, DCS Lawyers

Understanding your Finances

Phil Smith, Westpac

Body & Health Solutions......................... 36 Cafe2U............................................................... 18 Crackmasters. ............................................. 110

79 Can I Sell my Franchise?

Robert Toth, Wisewould Mahony Lawyers

Franck Provost............................................ 112

84 Sweet Sweet Goodness: What does it take to be a good franchisee?

Julia Camm, Corven

90 Think Like the FBI:

Creating your own Franchising Bureau of Information

Peter Buckingham, Spectrum Analysis

GroutPro. .......................................................... 82 James’ Home Services......................... 104

Anytime Fitness............................................ 30

B&S Mobile Sharpening.......................... 56

76 Knowledge is Power:

AllSafe Energy Efficient Products....... 24

Austvending.................................................... 88

62 Brand and Goodwill Protection:

Jim’s Building Maintenance................... 42 Jumping J-Jays............................................ 86

96 Franchise or Start-up? Weigh the risks

Kleena Cleaners......................................... 114

Kevin Bugeja, Franchise Selection

108 Pump Up Your Profits:

Increasing your personal effectiveness and revenues

Tania Allen, Vision Alliance

Marrs Curtains............................................... 94 Mastercare....................................................... 38

118 Behind the Headlines: Hot Topics

Nanotek............................................................. 44

Jason Gehrke, Franchise Advisory Centre

Resicert Property Inspections.......... 106 RP Vending...................................................... 64 Shed Boss....................................................... 20 Snap-on Tools............................................... 12

Profiled Franchises

Step into Life................................................ 102 TeleChoice....................................................... 98

what’snew! David Reid Homes scores Beissel as Australian CEO

Building industry executive and rugby league stalwart, Ken Beissel, has joined housing franchisor David Reid Homes Australia as CEO. Mr Beissel takes the reins with a game plan to expand the David Reid Homes Australian franchise network from its current line-up of six to “70 or 80 within three to four years.”

La Porchetta Holds Tribute to Co-Founder Rocky Pantaleo Restaurant icon, Rocco “Rocky” Pantaleo was remembered at a ceremony and unveiling at La Porchetta North Carlton in Melbourne on Monday, 11 April. During the tribute, speakers and guests, including City of Yarra Councillor, Jackie Fristacky recalled Rocky’s seemingly larger than life presence, his passion for life, love of a challenge, mischievous sense of humour and his generosity. Rocky Pantaleo was aged only 21 when he came to Australia with absolutely no English, just a few short years of restaurant experience and a great deal of determination to build the best possible life here for himself and his family. Together with his business partner, Felice Nania, Rocky turned a tired North Carlton restaurant into a local institution and they then began growing their enterprise around the country. Today, La Porchetta is the

6 Business Franchise Australia

largest Italian-style restaurant group in the Asia-Pacific region. Throughout his 25 years of building the La Porchetta business nationally and overseas, Rocky remained true to his first love, La Porchetta North Carlton and he worked there every day, managing the restaurant, making pizzas and looking after his customers. La Porchetta North Carlton remains a Pantaleo family business and is now run by Rocky’s wife, Natalie and her children. At the tribute, Rocky Pantaleo was also remembered as a generous supporter of charity. Sara Pantaleo, Rocky’s sister and CEO of the La Porchetta Group, says, “Rocky was a family man who cared about children and their welfare. He touched many people with his generosity and he was especially supportive of charities that give ill and disabled children the best possible start in life. He made a big difference to many young lives.”

As former General Manager of franchising and development for Cavalier Homes from 2001, Mr Beissel was credited with helping to make the home builder one of the Pacific region’s largest, with upwards of 100 franchises throughout Australia and New Zealand. Twice he was named in the Housing Industry Association’s ‘top ten’ list of movers and shakers in the building industry. David Reid Homes was founded across the Tasman in 1993 and is now one of New Zealand’s largest building groups, currently with 27 franchises and hundreds of ‘gold medal’ housing awards to its name. The David Reid name is also going global with franchising offices established in the Middle East, United Kingdom, United States and India. David Reid Homes had already carved a reputation in Australia as a luxury home builder, but Mr Beissel plans to expand into other key markets. “While continuing in our established luxury niche market, we are setting up a project home base with new design ranges for the family and investor markets,” he said.

You are invited to join the YogaBugs party YogaBugs has recently launched the highly anticipated Impact & Change Programme. The programme has been devised to improve children’s emotional, physical and social development and to give schools, pre-schools and children tangible results. With an emphasis on the programme being fully inclusive, children don’t need to be fast, have good hand to eye coordination or be physically fit. The Impact & Change Programme has been designed to deliver key outcomes within both the Federal and State curriculum. Children can also now share their YogaBugs adventures with family and friends with a range of birthday party options. Fly to the moon, go on a pirate adventure or swim with a mermaid - the choice is yours. All this is provided in an activity that is fun, inclusive and provides positive physical and mental benefits for children. YogaBugs is imaginative, interactive and fun. Created for children from two to twelve years of age, YogaBugs incorporates postures, breathing and relaxation techniques into fun stories and games. Breathing improves concentration and energy levels and promotes healthy sleeping patterns. Postures strengthen the core stabilising muscles and assists in reducing childhood obesity. Relaxation aids in better memory retention, whilst calming symptoms of anxiety and nervousness. Being non-competitive and fully inclusive, children are always the heroes of their YogaBugs adventures.

A bright start with Begin Bright Begin Bright school readiness and primary tutoring program has started franchising! Begin Bright started in 2008 in Cronulla, Sydney and now has three company owned centres. The Begin Bright Primary Program is based on the curriculum from all states of Australia, covering all aspects of literacy and numeracy in a fun and exciting way. Children learn to read and count while they’re

young enough to create a lifelong love of learning. Begin Bright’s main aim is to ensure that children have the best head start and have acquired all the skills necessary for BIG SCHOOL. From previous students now at school, our program has proven to improve children’s learning skills and put them straight to the head of the class. This is an exciting time in the company history and Begin Bright is eager to attract child care workers and teachers to join the team.

Business Franchise Australia 7

what’snew! Mrs. Fields Australia to export coffee blend globally The development is the culmination of a dedicated two year drive by Mrs. Fields Australia to create a premium coffee offering to accompany the flagship Mrs. Fields cookies and food selection. Its coffee blend was developed in conjunction with Victorian coffee roasters Daily Roast Coffee. In a further boon for local beverage suppliers, local labels Bondi Chai and Tea Tonic Tea will be included in Mrs. Fields Australia’s export offer to its global counterparts. Companies across the world to be using the blends include new Mrs. Fields master franchisee’s in China and Pakistan, with other countries expected to join shortly including Indonesia, Russia and Vietnam. Mrs. Fields Australia Managing Director Andrew Benefield commented on the success. “I couldn’t be happier with the result. This is a massive achievement and a reflection of the popularity of our offering locally. Supplying to international markets is an enormous validation of the emphasis we place on our coffee offering.” He said the fact that Australia is acknowledged as one of the most sophisticated coffee loving markets around the world was advantageous. “Our coffee drinkers are tough markers, so Mrs. Fields has placed a great emphasis on our whole coffee operation. All our baristas are professionally trained. It is highly important for us to provide a respected coffee product along with great quality food.” A key reason for the initial alignment with Daily Roast Coffee was the opportunity to work with World Barista Judge Justin Metcalf, according to Mr Benefield. “His extensive knowledge brings quality control and training expertise. We find that Barista training is equal if not more important than the coffee itself, and Justin has done a great job of putting together a training program for us.”

SmallPrint sees first Master Franchisee Recent changes to the global Smallprint network sees the first master franchisee appointed. Ian Peebles has taken over the reins for Australia and New Zealand as of January 2011. Previously the network was managed by a UK based franchisor. Ian’s wife Danielle has been a franchisee since April 2007. Ian is new to Smallprint, but not new to the brand. This appointment will only strengthen the management team supporting the current network of franchisees.

8 Business Franchise Australia

In addition to the announcement of a new master franchisee, the Smallprint annual conference was staged in Melbourne during March and was attended by a good cross section of franchisees as well as the brand owner, Maija Pykett. Maija was excited to present the expansion plans for the brand as well as a range of new products in development. For further information go to www.franchiserelationships.com.

SafetyQuip on 2011 BRW Fast Franchise List National workplace safety products and services franchise, SafetyQuip, was recently announced as a BRW’s ‘Fast Franchise’ for the second consecutive year – moving up from 31 to 29 in the national ranking. The BRW ‘Fast Franchises’ list ranks companies according to their average annual turnover growth over three years. According to the business magazine the entrepreneurs running the BRW ‘Fast Franchises’ are extremely confident about their futures.

Above: Bathroom Werx Dolphins –Diamond League Champions for season 2010. Right: Bathroom Werx Sponsorship of the Eltham Wildcats – we get more recognition than the Big M!

PASSION FOR SPORT PAYS OFF Most of us love and follow sport passionately. When our kids start to play sport, parents naturally contribute by coaching or volunteering for positions such as team manager, or helping out in administration and fundraising. They also help around the club with all the endless jobs that need to be done every week. As a business person, sponsoring your local sporting club can pay dividends in the long run for your business and at the same time help ensure your local club has the money it needs to run an effective sporting program. Bathroom Werx has contributed to the local basketball clubs around our area for many years. They have benefited greatly from these contributions, not only from the personal satisfaction of helping our community, but from a business perspective as well. The following are examples of the business benefits:

Commenting on their success in the annual BRW ratings, CEO Gary Shearer said, “Safety is a significant growth industry. SafetyQuip has franchises established in all mainland states and is Australia’s only significant franchised player in full scope Workplace Safety Products and Services – a growing billion dollar plus market. “In terms of potential for our current and future franchisees, we believe that the safety business is the kind of ground floor opportunity the McDonalds was 20 years ago and Subway 10 years ago. “We have established a potent combination, enabling motivated franchisees to build businesses of considerable value and are actively looking for the right people to establish locally owned and operated franchise businesses in Sydney, Mackay, Townsville/Cairnes, Rockhampton, Tasmania, South Perth and South Adelaide.”

Kids have grown up seeing the Bathroom Werx name in their stadiums, newsletters, singlets and other key areas. It is a positive perception of the brand. Some of these children have now grown up and entered the workforce and are applying for positions with Bathroom Werx. The number of parents, grandparents, aunties, uncles and friends that attend games and events to support the kids is staggering. All of these people are aware that Bathroom Werx company is supporting their teams. The goodwill generated for your brand by supporting your community teams would otherwise cost you millions of dollars if you had to use traditional advertising methods. And when a young person steps up to receive an award that you have sponsored, you are touching their lives forever. It is very powerful stuff! This sort sponsorship reaches right into the heart and soul of the community. If you are a business owner, try it. Make sure you take a long-term approach to this sort of sponsorship for it to succeed.

Business Franchise Australia 9

RASHAY’S SUCCESS leads to new franchising opportunity Rashay’s Cafe & Restaurant, a brand that works Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of ‘food fast’, offering low to moderately priced a-la-carte menu items from a range of seafood, steaks, chicken, pizza, pasta and café meals. It embraces the systematic approach of fast food without sacriﬁcing the quality expected of restaurant meals. Rashay’s dishes are made from the highest quality Halal grain fed meats and chicken as well as top quality seafood products.

An excellent franchising opportunity Offering new franchisees an operation concept that challenges the major players in the fast food business. Despite the comprehensive ‘menuzine’, all Rashay’s menu items have been created in a manner to allow the preparation of many recipe ingredients to be done ahead of time. No experience in the food industry is required for franchisees, as all the training and systems are provided. Front of house and Back of house operations are also provided with comprehensive training and tools, as well as a well-branded ﬁt-out to ensure that the unique atmosphere and service can be recreated time and time again. Franchise opportunities currently exist in most locations in and around Sydney. Interstate inquiries accepted via expression of interest. Rashay’s have an experienced operations team to assist with set up, training and ongoing support. Rashay’s will provide full assistance to help choose sites and to negotiate site locations. Investment requirements starting from $300K+GST. For more information on becoming part of the Rashay’s family – go to www.rashays.com

Rashay’s

Cafe & Restaurant 10 Business Franchise Australia

Signatu re D ish : Rasha a crea y’s chic m ken – c restau ra y mush room hick sa nt’s m ost pop uce has bee en ﬁ llet w ith n ula r dis hes fo r one of the ove r 12 yea rs

COV ER STO RY

Jim’s Car Cleaning

A shining example of partnership

aydar Hussein and Ali Olmez are a formidable team. A partnership that developed in 2006, Haydar and Ali are now the driving force behind the success of Jim’s Car Cleaning franchise. Jim’s Car Cleaning is one of the six divisions of the Jim’s Cleaning Group Empire which is directed by Haydar Hussein. Other divisions include Carpet Cleaning, Window Cleaning, General Cleaning, Pressure Cleaning and Blind Cleaning. Haydar started many years ago with his own cleaning business and was doing extremely well. But he realized he was building a business he couldn’t sell. He knew he needed a national brand. He met with Jim in 2001 and merged his cleaning business with the Jim’s Group. Haydar then proceeded to segment the individual cleaning services of Jim’s Group so that each could develop and grow independently. Now with a total of 470 franchisees in the cleaning group, Haydar is working with Ali to expand the Jim’s Car Cleaning division.

for someone to take on the role of Master Franchise. They know this is a unique and timely opportunity as once all the regions are sold it is very unlikely that a Master Franchise opportunity will come up again. Franchisees who join Jim’s Cleaning Group receive a specific territory. They then build up a base clientele. If they are dedicated and motivated they can then take part of their client base and sell it to other franchisees. This allows for even greater income earning potential. Ali and Haydar are committed to helping their new franchisees be successful. Haydar believes that franchisees who are deserving should move up within the company. “Part of my personal motivation is to see

people close to me improve their life by giving opportunities to those who deserve it. Ali is one of those people.” As Jim’s group is so large and established, the company provides extensive training and support, as well as advertising and a dedicated members area on their website. If you are interested in joining Jim’s Cleaning Group and having the knowledge and support of Haydar and Ali behind you, now is the time. The duo have a goal of 600 franchisees by the end of 2011 and a staggering 1000 franchisees by the end of 2012. For further information on Jim’s Cleaning Group contact: Phone: 131 546 Web: www.jimscleaning.net.au

Ali has had a similar path, working his way quickly to the top. Ali joined Jim’s group in 2006 by becoming a franchisor for ‘Jim’s Carpet Cleaning’ division. Ali’s savvy marketing skills helped the division attain 150 per cent growth within the first three months. He then purchased several other franchises and became the Jim’s Carpet Cleaning franchisor for the entire state of Victoria. Ali then sold his successful carpet cleaning master franchise and purchased the divisional rights for Jim’s Car Cleaning. This powerhouse partnership has now managed to drive the car cleaning division to new heights. Jim’s Car Cleaning is now on its way to being the largest car cleaning franchise in Australia. In this time of substantial growth, Ali and Haydar are looking for the ideal candidates to become franchisees. The right attitude is key. Potential franchisees should be motivated and customer focused. The rest will fall into place. They are also looking

Business Franchise Australia 11

PROFILE : SNA P- O N TOO LS

FINANCING IN A

SNAP

Snap-on Tools is taking away one of the hurdles to owning a Snap-on franchise

mongst the challenges for any franchisor is firstly finding the right franchisee for their system and then trying to assist that person to obtain the necessary finance. Securing funds from financial institutions can be a lengthy and frustrating process for all parties. The experience for Snap-on Tools (Australia) has been exactly this. Typically Snapon franchisees come from employed positions. Becoming a franchisee is their first experience in business ownership and self-employment. Although the challenge of finding the right people to join the very successful team of franchisees remains, once they have formed a partnership with the new franchisee, the finance hurdle is about to be overcome. Snap-on Tools (Australia) Pty Ltd is a wholly owned subsidiary of Snap-on Incorporated, a US$2.8 billion Fortune 500 company, founded in 1920 and based in Wisconsin, USA. Snap-on Credit, a division of Snap-on Inc, has provided finance for franchisees in North America, Canada and Europe for many years. Snap-on Credit is about to extend its operation to the Australian and New Zealand subsidiary. Under the Snap-on Credit programme, the investment to become a Snap-on franchise owner will be as little as $37,000 to qualified applicants. The finance package will comprise of a number of elements to cover the initial business costs, finance receivables, purchase of a custom built mobile store and a short-term loan to cover the GST components of the initial acquisitions. The programme has been designed specifically to compliment

12 Business Franchise Australia

the business plan and cash flow projections of the Snap-on franchise programme. During the early stages of building a business, cash flow typically falls short of meeting the equitable budget. From experience, Snap-on projects that a franchisee typically takes between two to three months to develop their cash flow, but during those early days meeting financial commitments can be difficult. As a result, under the Snap-on Credit programme, a franchisee will make no repayments for the first three months that they are in business. This means new franchisees not only receive assistance with their initial financing, but will be able to concentrate on establishing and building their business instead of worrying about paying the bills. Interest rates will be competitive, with application fees also kept to a minimum. The term of the loans will complement the term of the franchise and should a franchisee wish to payout their loans before their term, there will be no penalties. The primary focus at Snap-on is to get the right franchisees into business and allow them to focus on meeting the needs of the customers. Snap-on Tools is a leading global innovator, manufacturer and marketer of tools, diagnostic equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostic software, workshop equipment and other solutions for vehicle dealerships and repair shops. Products and services are also supplied to industry, defence, agriculture and aviation businesses. Products and services are predominantly

supplied through the global network of over 4,700 franchisees that operate from the distinctive Snap-on trucks, which are better described as high-tech mobile stores. Franchisees operate with exclusive geographically bounded territories which have been surveyed by Snap-on to locate and profile all the potential customers; this ensures that the potential of a territory is established before a franchisee starts in their business. Franchisees call on their customers every week, leading to professional relationships that can last for decades. Franchisees are perceived by their customers as solution providers as the franchisee can call upon the team of experts at Snapon to assist with diagnostic equipment sales, workshop equipment as well as training programmes in the latest developments from car manufacturers. Snap-on Tools currently has 160 mobile stores on the road in Australia and New Zealand. However, they have more customers than they can service. With the high demand for more Snap-on Tools franchises and the introduction of the Snap-on Credit programme, they are confident that they will be able to continue the development by helping more individuals join the highly successful team of Snap-on franchise owners. For more information on Snap-on Tools franchise opportunities contact: Nick Hudson Phone: 1800 762 766 Email: nicholas.hudson@snapon.com Web: www.snapontools.com.au

So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

Business Franchise Australia 13

fr a nch ise cou nci l o f aust r a l i a

staying solid in

uncertain times A

s a nation, Australians normally save at a rate of about seven or eight per cent of the country’s total production . In October 2008, as the intensity of the Global Financial Crisis hit home, the national savings figure jumped to an enormous 22 per cent. That meant people were socking their money away at about three times the regular rate. Not good for the economy! Why did this happen? Uncertainty. People were worried. They weren’t sure what was going to happen next, so they decided to stop spending and start saving. This had an immediate and potent impact on investment and prices. You did not want to be a seller of a small business in this period and, frankly, nor would you probably wish to be one now. If proposed changes to franchising rules in Western Australia and South Australia proceed, that is the situation franchise owners will be facing immediately, and possibly for a long time to come. There will be more uncertainty, fewer buyers and lower prices. Retail spending slowed so dramatically when

14 Business Franchise Australia

the GFC hit that the Federal Government moved urgently to inject money into the economy by literally giving people money to spend. This was the ‘economic stimulus package’ which underpinned retail sales at Christmas 2008 and carried through into solid retail spending in 2009. However, when the stimulus ran out, so did the spending. As a result, the 2010 figures dropped back.

introducing a new definition of the ‘good faith’ commercial behavior which is already required under the Common Law. Yet that is exactly what they are being urged to do. They are being asked to introduce new rules for franchising to apply, in addition to ones which already exist covering the same ground….and which have been working effectively in franchising and the broader small business sector for the past 30 years.

In 2011 we are still recovering – slowly, but steadily, though the recovery is patchy and some industries are struggling more than others. Book selling is a good example. It is good that conditions are improving, but not good enough if you are in the position of having to sell a small business.

The fallout of the GFC is still with us. The Reserve Bank is keeping interest rates on hold (for five straight months now) and governments across the country are doing all they can to instill confidence and to avoid anything which could add to the mood of uncertainty.

Increased uncertainty equals reduced investment and lower prices. That is precisely the situation current franchisees could face in the immediate and longer term future if the mooted changes to franchising rules in the two states go ahead.

So, in this environment, nobody would want to deliberately introduce something which would increase uncertainty for business, would they? Especially small business, which absolutely relies on consumer confidence to survive. You’d think not, but, sadly, you’d be wrong. There are some in WA and SA who want to do exactly that to the franchising sector – the one sector other than mining which has done consistently

This reason alone would seem to make it crazy for the WA or SA governments to introduce the proposed new rules which purport to help business practice by

“In uncertain economic times, more uncertainty is the last thing needed by the franchising sector...” Steve Wright, Executive Director, FCA.

better than others through the GFC and its aftermath. Two politicians – Peter Abetz (WA) and Tony Piccolo (SA) want to change the franchising rules in their States, against the will of his own Government in the case of Mr Abetz, and against the will of the Federal Government in both cases. Both men say the changes they want to make will work to the advantage of franchisees and the betterment of the sector overall. They are wrong. That is a not a solitary opinion. It is a view shared by the Federal Government, an independent panel of the nation’s leading Trade Practices experts, the Law Council of Australia, state law bodies and government agencies, the Shopping Centre Council of Australia, the National Retailers’ Association, The Australasian Centre of Franchising Excellence, the University of NSW, the Franchise Council of Australia and the vast majority of the franchising community in WA, SA and nationally. In fact, submissions to the WA Parliamentary inquiry called to examine the Abetz franchising bill run at 90 per cent opposed. Of more than 100 submissions, only two from current franchisees support the changes proposed by Mr Abetz. Nineteen franchisee submissions are opposed. Only two franchisors are in favour, the rest opposed, including names like McDonald’s, Baker’s Delight, Red Rooster, Chicken Treat, Snap, Clark Rubber, VIP Home Services, Raine and Horne, Gloria Jean’s Coffees, Mortgage Choice, Coffee Club, Poolwerx, La Porchetta and Mr Rental. According to the Federal Government, which has looked at these suggested ‘good faith’ changes in depth, they are ‘regressive’ steps which would succeed only in creating confusion, uncertainty and increased conflict within the sector.

So why do Mr Abetz and Mr Piccolo want the changes? What do they think will happen after the changes they want are implemented? They say sector ‘rogue’ operatives – franchisor and franchisee – will be stopped, and that there will be no impact at all on the business owners who operate in good faith, according to the new definition. Yet a barrister who was appearing before the WA Parliamentary committee inquiry into the Abetz bill in early April acknowledged that the ‘good faith’ definition would apply differently in different situations. Lets repeat that - a new definition, purportedly giving more clarity to the law, would apply differently in different situations. To me, that sounds an awful lot like a recipe for uncertainty. In uncertain economic times, more uncertainty is the last thing needed by the franchising sector, or small business. Mr Abetz proclaims the United States experience as the benchmark to which we should aspire. In the US, many individual States have specific ‘good faith’ obligations in their law applying to franchise businesses. Yes, that is true, and as a result every franchise business in the country has to comply with a dozen different compliance regimes if it wants to run a national business. Is that efficient? Does that lead to greater clarity? Well, not according to the world’s biggest franchising representative organisation or some of the globe’s most accomplished franchisees.

incoming chairman of the IFA, experienced and successful franchisee Jack Earle told the 50-strong Australian delegation that they should be wary of implementing the ‘good faith’ changes being discussed in WA and SA. A former IFA chairman, 30-year franchisee Doc Cohen did the same. When franchising rules incorporating a ‘good faith’ definition were implemented in the State of Ohio, investment in franchising was decimated. It took many years to recover, at considerable cost to the sector and the participants in that state. In Ohio, and all other US States, disputes in franchising run at a much higher rate than they do in Australia. Why is that so, given they have the benefit of individual State ‘good faith’ provisions? The answer - the ‘good faith’ provisions make little, if any, difference. They add to the complexity, compliance cost and potential confusion. That is about all they do. The reality is that Australia outperforms the US in terms of incidence of dispute – by as much as eight to one. The reason? It has a regulatory system that works. It has a national system governing the franchisorfranchisee contract relationship, mandatory mediation, substantial disclosure obligations and a requirement that people approach disputes with an intention to resolve them.

The International Franchise Association (IFA) has written to the Federal and WA Governments urging them to avoid implementing State-based legislation and warning them of some of the complications created by the differing ‘good faith’ laws operating around the nation.

That set of constructive rules is all about giving the new entrants to the sector, the new franchisees, confidence that they are entering a vibrant sector where their interests are promoted and protected. They simply don’t have all that in the US – or anywhere else for that matter. That is one of the reasons Australia is at the forefront of franchising globally.

At the recent IFA annual convention, the

Let’s hope it stays that way.

Business Franchise Australia 15

fr a nch ise cou nci l o f aust r a l i a

New FCA initiative

acknowledges the successes of franchisees in Australia T

here are some incredible untold stories of success in most franchise systems. For some it is outstanding sales performance or business growth, for others it may be overcoming adversity or achieving success in non-financial ways. Everyone acknowledges the phenomenal success of franchising in Australia, and the incredible contribution the sector makes to the Australian economy. Even politicians now quote the key statistics about industry turnover, growth and employment - $125 billion in annual turnover and 750,000 Australians employed are impressive figures indeed. But it is the personalised stories of individual successful franchisees that make it real.

16 Business Franchise Australia

Those involved in franchising know that franchisee success is the key to successful franchise systems and ultimately, to overall credibility of franchising. But franchising success can too often be invisible in the media, who sometimes seem keener to publish a negative story. Occasionally we will see media coverage of the FCA Franchising Awards but with over 88,500 franchisees there is a tremendous opportunity to further publicise and personalise the breadth and depth of franchisee success. Events like these put into context the occasional negative article that tarnishes the reputation and credibility of all franchisors and franchisees. The â&#x20AC;&#x2DC;Franchisee Success Clubâ&#x20AC;&#x2122; is one of the most important and exciting initiatives

the Franchise Council of Australia has ever ventured. It is ambitious, with the aim of inducting 1000 outstanding franchisees into the club by July 2012. But there are 88,500 franchisees in Australia - so 1000 will hopefully only be a start. With such a simple concept, we expect franchisors and franchisees to quickly take advantage of the opportunity to provide recognition to those who achieve excellence. The nomination process is very simple, and can be initiated by a franchisor, franchisee or a third party. Once both franchisor and franchisee sign off, the success story is submitted to the FCA for consideration. The FCA has not chosen to unfairly constrain applicants by strictly defining success - as we understand that success can come in many

“The ‘Franchisee Success Club’ is one of the most important and exciting initiatives the Franchise Council of Australia has ever ventured.” Stephen Giles, Chairman, FCA.

forms. We want to ensure that the Franchisee Success Club membership is available to all who deserve to be acknowledged. To ensure there is fairness, continuity and integrity to the process a set of guidelines has been developed. The guidelines will provide guidance to franchisors and franchisees and assist the FCA in the assessment of nominees for the Franchisee Success Club. Outstanding financial performance guidelines include $1 million+ revenue per annum, revenue well above average for the franchise system, profitability improvement, operational excellence and multi-unit success. However success may also be demonstrated through outstanding business or franchising community contributions, customer service excellence or success achieved through memorable achievements within a franchise system. As so many franchisees in regional and suburban areas make outstanding contributions to their local communities the guidelines provide for this to justify induction to the Franchisee Success Club. We want to tell the broad and comprehensive

real story about Australian franchising. In doing so we expect the Franchisee Success Club will feature many stories from the hundreds of franchisees who have triumphed over adversity, or achieved success from very humble beginnings. In many ways these stories are the essence of franchising. Induction is conditional upon solvency, honesty, integrity and good standing, and compliance with current FCA member standards and the Franchising Code of Conduct are expected. Franchisees inducted into the Franchisee Success Club will be expected to promote and positively represent franchising and act at all times in a manner that complies with the FCA Constitution and Member Standards. Personalised stories of individual franchisees on the Franchisee Success website will prove wonderful testimonials to the contribution of franchising to the Australian economy and communities throughout the country. I call upon all franchisors, franchisees and service providers to embrace this simple

but important initiative. The best things in life are free, and the recognition and encouragement provided by this initiative will benefit the sector on many levels. The Franchisee Success Club is a wonderful tangible way for franchisors to recognise their successful franchisees. Similarly franchisees can initiate the process and nominate other franchisees and service providers can facilitate the nomination of their clients. Hopefully the Franchisee Success Club will be just the beginning. Once established, the FCA hopes to use the Franchisee Success Club to encourage successful franchisees to take an interest in the FCA and help build an even stronger member community of positive and enthusiastic franchisees. In the meantime, the individual success stories in the Franchisee Success club will help personalise and publicise the secret business miracles that are frequently achieved in franchising.

Business Franchise Australia 17

PROFILE : ca fe 2u

Get Moving with Cafe2U C afe2U, the world’s largest mobile coffee franchise system, has been confirmed as Australia’s fastest growing coffee franchise by BRW magazines ‘Fastest Franchises’ for 2011. This is the third consecutive year that the Sydney based mobile coffee franchise has appeared on the prestigious list.

Add to this the bronze medal awarded at the 2010 CSR Golden Bean Roasting competition and Cafe2U seems to be brewing success across the board. Cafe2U is the only mobile coffee franchise in Australia to be recognised in this competition. Derek Black, Managing Director of Cafe2U believes the company’s success comes from the superior product they offer as well as the attractive incentives and support the company has to offer. “What differentiates Cafe2U from the other coffee franchises, for example, is the introduction of the ‘Acceleration Package’. This includes an experienced Franchise Development Manager to help launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run that delivers a minimum of $500 per day before the new franchisee operates solo. New franchisee Ann Corton, Cafe2U Smithfield, NSW couldn’t be more pleased with her decision to buy a Cafe2U franchise.

18 Business Franchise Australia

After 18 years in the hospitality industry, Ann was looking for a change. She was tired of working long hours, nights and most holidays. “It started with a conversation and a bit of hope and a dream,” said Ann.

Ann stated that it was quite a long process in making the decision. She said Cafe2U also has quite an extensive interview process to make sure that you are the right sort of candidate for their franchise. “Cafe2U was happy to have me, but they didn’t rush me to proceed. “I got to ride with an actual franchisee and ask any questions I wanted prior to purchasing the franchise.” She went for a week of training at the headquarters in NSW. It was a very comprehensive training week, concentrating on both the practical side and the theory behind the business. It was also a great opportunity to ask lots of questions. Once she had completed her training, Ann was ready to start her business. “The support from Cafe2U was awesome. When I launched, I had a Franchise Development Manager come with me for the first two weeks. He was my shadow, helping me to establish my run and find my customers. At first he was very hands on and did most things and then

gradually you start doing everything.” Ann is now running her business on her own and is thrilled.

“I love what I do. Every morning I wake up and realise it is up to me to choose my own attitude. When I see my customers I greet them and smile. It may be the only smile they see all day. “My first customer is at six in the morning and my last customer is at one in the afternoon. I make 34 stops every day – Monday to Friday. I am busy but I am home every night. Personally, I haven’t had to advertise. I find that the van itself, the website and word of mouth is enough. “I do work some weekend events, but these are cream on the cake. My husband has actually been to every single weekend event with me. Sometimes my brother and his daughter come with us too.” Cafe2U is the largest mobile coffee franchise system in the world, with over 175 successful franchises already operating in Australia, the UK, Ireland and the USA. For further information on Cafe2U franchise opportunities contact: Alan Biddle Phone: 02 9451 3260 Email: franchises@cafe2u.com.au Web: www.cafe2u.com.au

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PROFILE : sh ed boss

JOIN OUR SUCCESSFUL & DYNAMIC STEEL SHED NETWORK Shed Boss sells a premium product with proven professional building systems. here is one simple philosophy at Shed Boss - it doesn’t matter how little or how much customers spend, they all deserve the very best.

of 45 independently owned and operated businesses throughout Australia and New Zealand, licences are available across all states and islands in both countries.

Shed Boss is a business that has been built from passion and vision, earning a solid reputation of producing a reliable and high quality product, combined with great customer service.

To that end, Shed Boss is highly innovative and is one of the only industry providers that have developed their own patented product - the ‘Morinda Glove Section’. In recent years, such inventions as this have led Shed Boss to prominence. The business is now considered one of the main national network players in Australia and New Zealand.

Using modern steel fabrication technology, their first class Australian made materials and designs, together with the most qualified trades-people, means Shed Boss consistently deliver a quality product. Constructions include garages and sheds, patios and awnings, workshops, commercial sheds and factories, rural sheds and barns. In addition to domestic customers, commercial work has extended to include warehouses, indoor riding schools, aircraft hangers, gymnasiums and storage facilities. All outlets are independently owned and operated by family businesses, using local products, which supports local industry. Shed Boss is now actively taking applications from builders and business people to operate their own outlets. Currently with a network

20 Business Franchise Australia

These licensed businesses are immensely beneficial to a wide range of people, particularly builders who want to ‘get off the tools’ and own a saleable business. A Shed Boss business would also suit sales and marketing people, or husband and wife teams. Shed Boss offers economical entry into the home improvement and commercial building sector, and provides advertising support and an easy to use quoting and project management software developed by their in-house technical team. If you are a business savvy individual, or a couple who are interested in building a nest

egg for yourselves, owning your own Shed Boss outlet is a great business opportunity. For more information on licenses within Australia and New Zealand contact: Phone: 07 403 11911 or 1300 743 326 Web: www.shedboss.com.au or www.shedboss.co.nz.

YOUR CHANCE TO ENTER THE GARAGE AND SHED BUSINESS UNIQUE FRANCHISE OPPORTUNITY Join Australia’s most dynamic quality shed building network. Kit buildings from Shed Boss are in a league of their own and are proven best sellers. Economical entry to the shed and garage industry Patented systems make our sheds the strongest on the market Full support for design, engineering and building materials We are currently taking applications for new start-up operators. Prime territories are still available in most states. If you have experience in building, sales or marketing, with the capital and ability to run your own business, this could be the opportunity you’ve been waiting for. 1300 743 326 (1300 SHED BOSS) Or register your interest on-line www.shedboss.com.au

™

Morinda Australia Pty Ltd ABN 34 082 051 287 Trading as Garage World and Shed Boss. A member of the Fletcher Building Group.

Business Franchise Australia 21

e x pert a dvice

Top 10 Tips

for Business Success in 2011 T

he most successful businesses regularly review where they are heading and what they need to do to reach their goals. From my experience working with franchise businesses, Iâ&#x20AC;&#x2122;ve drafted the following tips to consider when planning to help your business go from strength to strength this year and beyond. 1. Plan your success from day one - All successful businesses, no matter how big or small, need a good business plan. Yet many Australian business owners do not have one. A business plan is essentially the blue print for prosperity and growth, taking into account all the variables and external factors which affect your business to help owners make the best long-term decisions. When setting your business goals, make them clear, measurable and time specific. Consider current market conditions and who you

22 Business Franchise Australia

are competing with for your customersâ&#x20AC;&#x2122; attention. This is where speaking to a local professional with an understanding of your business environment can really be beneficial.

or consolidating business loans, fixing interest rates on outstanding loans or repaying debt to reduce your exposure. Your local professional will be able to advise you as to the suitability of these strategies for your business.

2. Manage your cash flow - Cash flow is probably the single biggest challenge for franchise businesses. To be successful, you need to balance the cash flowing in and out. Review your cashflow forecast with a best and worst case scenario and work out whether you have reserve funds or need to borrow. If you need extra cash, ensure you discuss the timing of repayments as well as the amount, to best match expected cashflow. Also consider the different types of finance available, including loans, overdrafts and leasing.

4. Consider investment strategies to maximise surplus funds - While the cost to borrow may rise, so may the returns on investment. If you have extra cash, ensure it is working for you by effectively offsetting it against debt or putting it in a high interest account. These accounts can be either at-call, if you are not sure when you may need to access your money, or better still locked away until known future payments or cashflow events occur.

3. Interest rate management - With interest rates forecast to rise further in 2011, consider an interest rate management strategy such as refinancing

5. Talk to your accountant - Manage your tax effectively and communicate regularly with your accountant about the tax implications of the year to date.

“Cash flow is probably the single biggest challenge for franchise businesses.” Darryn McAuliffe, National Manager, NAB Franchise Banking.

Don’t wait until June or you may limit your options. 6. Protect your assets – Take out adequate insurance cover. If something unexpected happens, your business and your loved ones need to be able to be provided for. You can never plan for the unexpected and this will help you sleep better at night. 7. Develop a succession strategy – Prepare for selling or passing the business onto future generations, or to manage unexpected events. This may include diversifying your personal assets aside from the business. An effective succession plan is critical to the longterm success and sustainability of any business. Some small and family-owned businesses often experience a period of instability, stagnation or even fail after the retirement or sudden passing of a business owner without transition or succession planning. 8. Make sure your assets are assets Businesses often forget to regularly evaluate their assets to determine whether they are getting the best deal to help prepare for challenging times ahead. Purchasing new assets or upgrading old equipment can reduce your overall operating costs and increase productivity. It’s a short-term investment for greater efficiency, competitive advantage and long-term return. 9. Consider your growth options - Determine what market growth

opportunities are available to you. Consider your business’ internal structure, life-stage, vision and the wider economic environment to determine which growth strategy best suits your organisation. Growth options for business usually fall into one of three categories, including growing existing business, attracting new customers or maximising profit margins. Also take into account any growth factors which are important for you to retain a level of control over. Additionally, by ensuring you have the right financing in place, you will have the confidence to seize any opportunities for growth that might arise. Communicate regularly with your bank to ensure they are aware of potential expansion plans, cashflow humps and changes in business direction. By doing this, appropriate financial solutions can be tailored to your needs to enable quick action when opportunities arise. 10. Get by with a little help from your friends - Quality and professional advice is one of the most important ingredients for business success. Good accountants, lawyers, business mentors and your specialist franchise bankers can provide customised services, tailored to your system’s needs. Building a strong support network is essential for all franchises to help make the best and most informed business decisions. All business owners need to surround themselves with advisors and business professionals whose primary business is

their business and who understand the complexities of franchising. There are plenty of professional services firms out there that want your business. Think about what you value in your business relationships and look around until you find the right match. Growing your franchise business is no easy task, but there are ways and means to maximise your success and ensure future prosperity. Hopefully these tips may help your business not only minimise any threats but live a long life, and offer many happy returns. Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. Contact Darryn at: Phone: 0412 789 027 Email: Darryn.R.McAuliffe@nab.com.au Web: www.nab.com.au/franchising Important notice: NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

Business Franchise Australia 23

Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With ten franchises currently operating, AllSafe is on target to expand its network to 52 franchises across Australia and New Zealand. Head ofﬁce based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efﬁcient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark. 24 Business Franchise Australia

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and ofﬁces.

For further information about AllSafe Energy Efﬁcient Products franchises contact Head Ofﬁce on 07 3855 8733, or visit www.all-safe.com.au and click the Franchise link.

More than just another franchise 7 businesses for the price of one t 40-"3 8*/% 108&3 t 40-"3 )05 8"5&3 t */46-"5*0/ t 4,:-*()54 t 7&/5*-"5*0/ t &/&3(: &''*$*&/5 $0/46-5"/54

Solar Power

Solar Hot Water

Skylights

Ventilation

Insulation

Wind Power

Energy Management

5IJT NFBOT .03& PQQPSUVOJUJFT for you to increase your profits! BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

The NEW‘SuperGreen” iPhone app 5IJT 'SFF J1IPOF BQQMJDBUJPO JT a real breakthrough, allowing people to roughly calculate their payback, dollar savings BOE DBSCPO FNJTTJPO $0 savings if they were to install a solar power, wind power or a solar hot water unit. It’s easy to use and is a great tool to help consumers decide which energy efficient products best suit their home or business location.

For further information about AllSafe Energy Efficient Products franchises contact Head Office on 07 3855 8733 or visit www.all-safe.com.au and click the Franchise link.

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franch for sale ise in Que en Ipswic sland h/Loga n area

Business Franchise Australia 25

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Know before you go... Benefits and constraints of mobile franchises

o not be fooled into believing that a mobile franchised business is simple.

There are certainly advantages of mobile franchises over franchises conducted from fixed premises, including the following: • Since there are no premises, there are no leases, licences, rent or other obligations to a landlord. • Overheads may be substantially lower because there are no premises. • There may be no (or only a small number of) employees or contractors, reducing employment law obligations. • The cost to purchase a mobile franchise, including the up-front franchise fees and the costs of purchasing a vehicle and other equipment, is usually a fraction of the establishment costs of a premises-based franchise. However, there is more to a mobile franchise than meets the eye. In fact, many of the legal issues relevant to purchasing a premisesbased franchise will apply equally to a mobile franchise, and some will be even more pertinent. Following are some of the key legal issues affecting mobile franchised businesses.

Exclusive or non-exclusive territory Most mobile franchise systems grant a territory to their franchisees. It is very important that you understand the extent of the rights attached to your territory. You may be granted rights to operate and market exclusively in a particular territory.

26 Business Franchise Australia

“The quality of the territory is one of the most important issues for a prospective mobile franchisee to consider prior to signing a franchise agreement.” Louise Wolf, Senior Associate, Mason Sier Turnbull.

In this case, your main competitors are external to the franchise system. If your territory is non-exclusive, others are able to operate and market in the same territory and you will also be competing against your fellow franchisees. Some franchise agreements purport to grant exclusive territories, but on closer reading, the agreement reserves rights of the franchisor to convert the territory to nonexclusive or to split or change the boundaries of the territory. For example, franchise agreements sometimes allow franchisors to appoint others to operate in a territory or to reduce the boundaries of the territory if the franchisee does not meet certain performance criteria, or if the franchisor ‘reasonably’ believes that the franchisee is not meeting customer demand.

Lead generation and allocation Linked to the issue of exclusivity of territory is the issue of leads. It is important that you understand if and how leads are generated and allocated to you. You should ask the following questions: • Does the franchise agreement require the franchisor to provide you with leads in your territory? • Do leads come to a central location via a call centre or website? • Are you required to meet certain criteria before being eligible to be sent leads? For example, do you pay a lead fee, irrespective of the quality of the lead and whether you were able to convert the lead into a paying customer?

• Is the process of allocation automated by reference to postcodes or does the franchisor decide? • What happens if leads are allocated automatically on the basis of postcodes and the territory boundaries are not the same as the postcode boundaries? Franchise agreements generally provide for the allocation of leads along the same lines and on the same conditions as exclusivity of the territory. In these cases, there may be circumstances under which you lose the right to be allocated any leads within your otherwise ‘exclusive’ territory. If you have a non-exclusive territory and the franchisor allocates the leads, it is important to understand how leads are allocated between the various franchisees within the territory.

Quality of the territory The quality of the territory is one of the most important issues for a prospective mobile franchisee to consider prior to signing a franchise agreement. You should review the franchisor’s disclosure document, which should detail the franchisor’s territory selection policy. You may be told by the franchisor that your franchise territory consists of 15,000 households. This may be the case and may also sound like many prospective customers; however, unless the prospective franchisor has undertaken specific, in-depth research, they will not know whether they need 15,000 households or 150,000 households to build a successful business.

Prospective franchisees should ask the franchisor about the proven drivers for the business. These include: • What type of people, households or businesses are likely to have a demand for the products or services being offered? • How many of these potential customers will it take to provide the best opportunity to build a successful business? • Most importantly, are there enough customers within the proposed territory? Franchisors may have already undertaken such research. However, you should conduct your own enquiries. There are a number of organisations who specialise in providing demographic information and analysis who can assist would-be franchisees with information about their specific territory. Franchisor representations about the quality of a territory can be a source of dispute and even litigation in the future, involving unwelcome cost, expense and trauma. These are all avoidable if a little information is sought from experts before a franchisee enters into a franchise agreement.

Issues arising from the new Australian Consumer Law (ACL) The ACL came into effect on 1 January 2011. It has a number of implications for mobile franchisees who conduct visits to customers’ homes. For example, if after receiving a lead from a franchisor, you are invited by a prospective customer to visit their home to provide a quote, the ACL provides that if, in the same

Business Franchise Australia 27

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visit, you not only provide the quote but also take an order from the customer, the sale may be deemed to be an ‘unsolicited sale’. The ACL prescribes that quotations and order forms contain specific warnings on this point and if an order is deemed to be an unsolicited sale, a mandatory ‘cooling off’ period of 10 days applies. During this period, you are prohibited from delivering the goods or performing the services and cannot accept payment from the customer. Customers cannot waive the ‘cooling off’ period. Failure to comply with the ACL unsolicited sale requirements could see the ‘cooling off’ period extended for up to six months, and could entitle the customer to end the contract, reject the goods or services, and obtain a full refund. A 10 day ‘cooling off’ period could be quite impractical for mobile franchisees, particularly mobile cleaning services which are often quoted and undertaken on the same day. One way to ensure that a visit to a customer’s home does not become an unsolicited sale is to make it clear in the initial telephone discussion, or online form, that the purpose of the visit is two-fold. That is, to quote, and if the quote is acceptable to the customer, to take an order or perform the services, as the case may be. If the franchisor controls all leads and requires you to use printed quotation and order forms, you should query the franchisor as to whether they have been updated to take account of the provisions in the ACL. If you generate your own leads, you should also bear this in mind. Discussions along the lines of the above should be had by you each time you

28 Business Franchise Australia

make an appointment to visit a customer. You should also keep a written record of all your discussions with customers.

sell. Alternatively, you could consider selling the business to such an employee, but this strategy requires time and forward planning.

Preparing your business for sale

Summary

Legal issues relevant to the sale of a mobile franchised business are similar to those relevant to any other business. The sale contract may be simplified in so far as not needing to obtain landlord or mortgagee consent to transfer a lease, and there may be no (or only a few) employees to be employed by the purchaser. However, there is one core issue that usually does not exist with a premises-based business. This is that the operator has become the main business asset, potentially making it difficult to encourage customers to transfer their business the purchaser. This is often the case when the services provided require a high and/or unusual skill or knowledge, or where the relationship between the franchisee and each customer is critical. Although this is often perceived as desirable, a savvy purchaser will realise the operator is central to the business and will be less effective without that person. If selling, you may wish to consider offering to continue working in the business for a time, or to provide assistance in addition to the training provided by the franchisor so as to maximise your sale price. You could also offer to spend time introducing the purchaser to your customers. Having highly skilled employees who can be employed by the purchaser is another way of ensuring that you have a valuable asset to

As always, it is vital that would-be franchisees obtain qualified legal and accounting advice about a proposed purchase. In particular, potential mobile franchisees need to obtain advice from experts in demographics. If you find that you and your skills or knowledge have become the key element of your business, you need to plan ahead before attempting to sell your business in order to maximise your return. A mobile franchised business may not be the ‘simple’ option you expected, but with the help of experienced advisors plus relevant information, you will be armed with the best tools to make appropriate business decisions. Louise Wolf is a Senior Associate at Mason Sier Turnbull, working exclusively within the franchise sector. Louise provides legal advice and documentation to franchisors and franchisees across Australia. Mason Sier Turnbull is renowned for its franchising law expertise. Located in Melbourne’s industry heartland, the firm has strong commercial law skills and provides clients with sensible business solutions. For more information please contact Louise Wolf at: Phone: 03 8540 0273 Email: louise.wolf@mst.com.au Web: www.mst.com.au

MST Microbe Shield Treatment

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PROFILE : ANYT I M E FI TN ESS

Freedom and Success with anytime fitness

ustin McDonell and his sister Jacinta McDonell Jimenez launched Anytime Fitness into Australia in 2008, bringing the highly successful franchise system from the USA. Anytime Fitness is the worlds largest health club chain with 1500 locations, allowing its members 24 hour access to the state-of-the-art facilities and equipment in safe and secure surroundings. Trained staff or franchisees are available during normal trading hours to provide assistance in using the equipment and working with members to identify and achieve their goals. After hours, members can access the gym safely and securely by using their key card. The franchisee can then monitor the gym from anywhere. This business model allows flexibility and freedom to the clients who use the gym, as well as flexibility and freedom to the franchisees who own the gym. With minimum staff requirements and secure, remote access to the premises, Anytime Fitness is appealing to individuals who are eager to have a successful career and the free time to enjoy life as well. Leigh Kentwell is the perfect example of franchisee success. With a background in sales and a passion for fitness, Leigh was drawn to the 24 hour fitness business model. After much research, Leigh purchased his first Anytime Fitness, just outside of Adelaide, in December 2009. He says he chose Anytime Fitness because they had very sound procedures in place and the ability to assist with financing and equipment purchase.

30 Business Franchise Australia

The head office assisted with all aspects of the start-up. Once up and running Leigh felt Anytime Fitness gave him the ability to maintain a greater amount of control in the day to day running of the business.

“Anytime Fitness helped with securing initial financing and sourcing world leading equipment. They have a property team that can help you choose a site, or you can put forth a suggested site. They also have all the systems in place so you can just slot into the job and get up and running.” Leigh was impressed with the level of training and support offered by Anytime Fitness. “I received a full week of training at the head office. They covered all aspects of the business including finding suppliers and dealing with marketing. You are also given access to their franchise website which has a handbook detailing most issues from six months prior to opening your business and throughout the first 12 months.” Leigh was extremely pleased with the initial financing. Although the initial investment seems quite large, Leigh stated that the return is big. As many commercial tenancies provide the first three months rent free, Leigh was able to reach his break even goal within the first three months of opening his doors. He now has close to 1000 members and growing. He has been so successful in fact, that only eight months after opening his first Anytime Fitness franchise, he has already purchased his second location.

“The funding for the second location came entirely from the success of the first location.” Leigh stated this was not an uncommon occurrence. When he first signed up with Anytime Fitness, over 50 per cent of first time franchisees were on their second or third location. It has not only been a huge financial success for Leigh, but one that allows him time to enjoy life as well. He is amazed by the amount of flexibility and free time he has with his franchise. He is extremely committed to his business but says that due to the fact that you can manage the club remotely, you need very little staff and do not have to be ‘on-site’ all the time. “With the remote cameras I can log in at anytime from anywhere and see the club. “It is important to be able to maintain a good balance between work and life. I wanted a certain type of lifestyle and a certain amount of income coming in. The projected figures provided by Anytime Fitness were right on.” Leigh says it was a perfect fit for him. He was able to combine his love of fitness and his experience in sales to start a business that has proven to be extremely successful. “I was able to find something that can make me happy and makes me money!” For further information on Anytime Fitness contact: Phone: 02 9415 5300 Email: info@anytimefitness.com.au Web: www.anytimefitness.com.au

Business Franchise Australia 31

focus : T PR G ROU P e xpert ADVICE

A BREATH OF FRESH AIR TPR Group offers

‘Healthy Office Solutions’ Who is TPR GROUP? TPR Group is the leading provider of healthy office solutions, adding value to workplaces by creating healthy, happy and productive environments. Founded over 35 years ago as Tropical Plant Rentals when owner Stuart Swaddling had the foresight to bring ‘green’ indoors, the company evolved in recent times to TPR Group. TPR Group now provides a suite of office wellbeing products and services to clients throughout Australia. In 1988, as the success of the business grew, so did the concept of franchising. Harnessing the skills and knowledge of the existing operation by dedicated owner operators adept in plant management and customer service, Tropical Plant Rentals then grew to encompass the various arms of the business including Tropical Plant

32 Business Franchise Australia

Rentals, Aarons Coffee at Work, Microbe Shield Treatment and Office Artwork Hire. TPR GROUP was formed in 2008 as an umbrella organisation for the various services.

Why have indoor plants? We all know how vital living trees are for our planet. They absorb carbon dioxide and put oxygen back into the air. The same applies to living plants and indoor environments. Indoor plants clean the air we breathe. The benefits of living plants in the work place was first discovered in the 1980’s and since then significant research has been conducted to define and quantify these benefits. Current research, in particular studies undertaken by the University of Technology Sydney (Burchett et al, Feb 2010), show that

having plants in the workplace achieves the following: • 12% improvement in productivity • 30% reduction in confusion • 38% reduction in fatigue • 60% reduction in sick leave It’s fact! Having plants in the indoor environment is good for you. The research conclusively demonstrates that indoor potted plants can elimate high or low doses of airborne Volatile Organic Compounds (VOC’s) within 24 hours. Living plants are also a great way to: • baffle noise • reduce dust • stabilise humidity • increase positive business image

Why is office well-being so important?

• lifestyle

• security

TPR Group firmly believes a work environment must allow people to flourish and that as a result, financial, social and strategic performance will be enhanced. Recent studies have shown an average return on investment for workplace wellness programs is $3 to $5 for every $1 invested. (Harvard Business Review).

• training

As well as the many clinically proven health benefits of having plants in your workplace – plants create a positive business image to clients as well. Plants create a warm and welcoming environment. They convey the message that the company is concerned for their staff, for the overall atmosphere of the office and are dedicated to providing the best environment for both their staff and their clients.

With TPR GROUP you have the opportunity to operate multiple franchises as one under the TPR GROUP banner, enabling you to increase your earning potential. You’ll be joining a successful national network of over 30 franchises, providing a suite of healthy office solutions, business to business, including:

So what is the triple bottom line? 1. Indoor plants are good for business. 2. Indoor plants are good for the working environment. 3. Indoor plants are good for your staff’s health and well-being.

Why join the TPR Group? Key Benefits: • income from day one with the purchase of an existing customer base • operate multiple franchises under one banner for the purchase of one franchise • freedom

• great team • cash flow • growth

• support

• low overheads

• exclusive territory • quality

• community commitment

• Tropical Plant Rentals – indoor plant hire • Aarons Coffee at Work – office coffee machine hire • Microbe Shield Treatment – protecting workplaces form germs • Office Artwork Hire – aquarium, sculpture, water feature, heater and artvase hire In joining TPR GROUP, you will become part of a team of successful franchisees who enjoy a good income balanced with a flexible and positive lifestyle. The opportunity to expand your business, improve your bottom line and benefit from the substantial capital gain is apparent for franchisees who follow our well documented successful system. The extensive range of office solutions allows TPR GROUP to transform a place of business into a healthy, pleasing and positive work environment. TPR GROUP assist in creating an atmosphere that is beneficial to both the

employer and the employee – as we all know that happy, healthy employees are much more productive! After 35 years in the business, Stuart and Susan Swaddling remain focused on providing a quality service to their extensive client base and committed to helping their franchisees achieve success. If you would like to contribute to the wellbeing of people in the workforce and earn a healthy income balanced with a good lifestyle please contact TPR GROUP: Phone: 1800 631 365 Email: stuart@tpr.com.au Web: www.tpr.com.au www.tropicalplantrentals.com.au www.aaronscoffeeatwork.com.au www.microbeshield.com.au www.artworkhire.com.au

e x pert a dvice e xpert ADVICE

Do You

Believe You Can Be

Successful? P

erhaps the most powerful single factor in your financial success is your belief about yourself and money. We call this the Law of Belief. It says simply this, “Whatever you believe, with feeling, becomes your reality.” We have a tendency to block out any information coming in to us that is inconsistent with our reality.

What successful people believe Studies have shown that successful people absolutely believe that they have the ability to succeed. They will not entertain, think about, or talk about the possibilities that they will fail. They do not even consider the possibility of failure.

Positive thinking versus positive knowing You always act in a manner consistent with your beliefs. The most important belief system you can build is a prosperity consciousness - where you absolutely believe that you are going to achieve your financial goals. We call this positive knowing versus positive thinking. Positive thinking can sometimes be wishing or hoping. But positive knowing is when you absolutely know that, no matter what, you will be successful.

34 Business Franchise Australia

The foundation of willpower

Resolve to achieve greatly

Another principle related to your beliefs is willpower. We know that willpower is essential to any success. Willpower is based on confidence. It’s based on conviction. It’s based on faith. It’s based on your belief in your ability to triumph over all obstacles. You can develop willpower by persistence, by working on your goals, by reading the biographies of successful people, by listening to audio programs and by reading books about people who’ve achieved success. The more information you take into your mind consistent with success, the more likely it is that you will develop the willpower to push through the obstacles and difficulties you will experience.

Self-mastery, self-control, and self-discipline are essential for anyone who wants to achieve greatly. Control over your thoughts is the hardest exercise in self-mastery that you will ever engage in. See if you can talk and think about only what you desire and not talk or think about anything that you don’t want for 24 hours. Continually repeat to yourself the words, pictures and thoughts consistent with your dreams and goals.

Beat the odds on success Remember that success is rare. Only one person in one hundred becomes wealthy in the course of a lifetime. Only five per cent achieve financial independence. That means that the odds against you are 19-to-1. The only way that you’re going to achieve your financial goals is if you get really serious. To succeed, you must get serious. You must get busy. You must get active. You must get going. Remember, everything counts.

Whatever you repeat often enough, over and over, becomes a new belief. It’s a hard thing to do at first but with practice, you can reach the point where you are thinking about your goals and desires most of the time. If you can focus your mind on your goals for 24 hours, you can begin to change your entire future.

Believe in goal-setting In our conversations with hundreds of top salespeople and business owners over the years, we have found that they all have one thing in common. They have taken the time to sit down and create a clear blueprint for themselves and their future lives. Even if they started the process of goal setting and personal strategic planning with a little skepticism, every one of them has become a true believer.

“Studies have shown that successful people absolutely believe that they have the ability to succeed.” Andrew Phillips, CEO, Brian Tracy International ANZ.

Becoming a true believer Successful people have been amazed at the incredible power of goal setting and strategic planning. Each one of them has accomplished far more than they ever believed possible and they ascribe their success to the deliberate process of thinking through every aspect of their work and their lives and then developing a detailed, written road map to get them to where they wanted to go. This is possible for anyone.

The definition of happiness Happiness has been defined as, “The progressive achievement of a worthy ideal or goal.” When you are working progressively, step-by-step toward something that is important to you, you generate within yourself a continuous feeling of success and achievement. You feel more positive and motivated. You feel more in control of your own life. You feel happier and more fulfilled. You feel like a winner, and you soon develop the psychological momentum that enables you to overcome obstacles and plough through adversity as you move toward achieving the goals that are most important to you.

Determine your values Personal strategic planning begins with determining what it is you believe in and stand for. These are your values and they lie at the very core of everything you are as a human being. Your values are the unifying principles and underlying beliefs of your personality and your character. The virtues and qualities that you stand for are what

constitute the person you have become from the beginning of your life to this moment. Your values, virtues and inner beliefs are the axle around which the wheel of your life turns. All improvement in your life begins with you clarifying your true values and then committing yourself to live consistently with them.

Fuzzy or clear? Successful people are successful because they are very clear about their values. Unsuccessful people are fuzzy or unsure. Complete failures have no real values at all.

Build self-confidence and selfesteem Values clarification is the first exercise in building self-confidence, self-esteem and personal character. When you take the time to think through your fundamental values, and then commit yourself to living your life consistently with them, you feel a surge of mental strength and well-being. You feel stronger and more capable. You feel more centred in the universe and more competent of accomplishing the goals you set for yourself.

Action exercises Here are two things you can do immediately to put these ideas into action. First, decide for yourself what makes you truly happy and then organize your life around it. Write down your goals and make plans to achieve them. Visit www.briantracyanz.com and download

a great personal goals survey. Second, formulate your values by deciding what it is you stand for and believe in most. Commit yourself to live a life in line with your inner most convictions. Finally, identify your areas of weakness. Next, take action to increase efficiency and effectiveness in these areas. Personal development and business training can help you clarify your goals and develop the skills you need to achieve them. If your aim is to be among the top five per cent of people who achieve financial independence, you must build a belief system consistent with the success you desire and you must believe in the power of personal strategic goal-setting. This article was prepared by Andrew Phillips and Brian Tracy. Andrew Phillips is the owner and CEO of Brian Tracy International ANZ. Andrew is a recognised expert in sales and leadership training and specializes in helping businesses and individuals achieve their goals faster than they ever imagined. For over two decades, Brian Tracy International has been recognised as one of the world’s premier training and development companies, helping millions of individuals and businesses solve personal, professional, and organizational challenges. For more information please contact: Andrew Phillips Phone: 1800 634 227 Mobile: 0418 500 721 Email: andrew@briantracyanz.com Web: www.briantracyanz.com

Business Franchise Australia 35

in one session

PROFILE : body FAT & h e a ltAND h so lu t io ns • TARGETED CENTIMETRE LOSS

Win by Losing

• DETOXIFICATION, CELLULITE REDUCTION

• AND MUCH MUCH MORE... Help clients lose

weight while you gain income

Safe and effective 50 minute sessions

W www.formostar.com.au ellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of wellbeing. This is the core philosophy that encouraged Trinh Nguyen, the owner, and her team at Body and Health Solutions to create the Watergarden’s Wellness Centre in Melbourne. This centre caters to the individual as a whole and offers a number of services to clients to improve not only their physical body image, but their confidence and spirit as well. After seven years in business, witnessing first-hand the incredible success of the Formostar treatment in fat reduction, Trinh recognised the potential to create a successful franchise system based on the Formostar treatment program. Body and Health Solutions was established with the purpose of helping people enter the beauty and health industry at a cost effective price with a proven product. To understand the potential for success, potential franchisees must understand the incredible Formostar system. The Formostar body wrap system is an

36 Business Franchise Australia

infrared heat system used for conditions such as inch loss, weight control, pain relief, improved skin conditions including acne, cellulite removal and more.

eliminates with it the fat that our bodies use to dilute toxins. Body fat becomes soluble at 43 degrees Celsius and is discharged through perspiration.

Formostar’s latex pads are wrapped onto the clients target problem areas. While wrapped, infrared heat penetrates down to the bone and radiates outward heating ligaments, joints and muscles while reaching toxins and cellulite that are trapped in pockets below the skin. Clients are able to lie down and relax while burning up to 1,200 calories per hour. That is the same amount of calories that marathon runners burn per hour!

Along with losing weight, by using the Formostar body wrap system, clients have additional therapeutic benefits including:

During the session, the client’s metabolism rate rises and fat tissue begins to break down. The infrared energy effectively breaks down water molecules that store unwanted toxins, block blood circulation and impair cellular functions. This improved circulation helps to relieve pain and rejuvenate tissue.

Utilising the Formostar infrared body wrap and other equally as effective equipment, new franchise owners can choose their level of initial investment to suit their needs.

This is the same process that happens when we exercise but the Formostar Infrared thermal system produces two or three times more sweat. While the water lost from sweat can be regained by drinking, the calories cannot. Experts also believe that infrared energy effectively expels toxins and it

• noticeable inch loss

• reduction in cellulite

• elimination of harmful toxins • boosting of the immune response • improvement in blood circulation

With a proven business franchise model to help franchisees every step of the way, Body and Health Solutions offers individuals the possibility of becoming their own boss in an industry dedicated to helping people look and feel better. For more information on franchising contact: i-Franchise-You Phone: 03 9703 1135

We use

FORMOSTAR FAR INFRARED BODY WRAP

PROFILE : m ast erca r e

We’re in the business of working together! At Mastercare Franchising, we’re here to help you clean up.

uying into a franchise is a major investment decision. That’s why it’s so important to get involved with the right company. The team at Mastercare Franchising want you to work for yourself, but not by yourself. Mastercare Franchising is the franchising arm of one of Australia’s biggest names in commercial cleaning and facilities maintenance - Mastercare Property Services. According to Mastercare’s Managing Director, Colin Walker, “When I decided to open up Mastercare to franchisees I had high hopes, but I have to say I’ve been bowled over by the amount of interest we’ve received.” Colin puts the company’s success down to Mastercare’s excellent reputation, its financial stability, the high level of support offered and the fact that Mastercare has been around for more than three decades. “In the past year or so, we’ve been delighted to welcome a great number of new franchisees. They all come from very different backgrounds, but they all share similar goals – to work for themselves, to have the flexibility they need to enjoy their lives and, if I can be frank, to make plenty of money.” Given the extraordinary interest in Mastercare franchises, Colin is now dedicated to ensuring the company can

continue to fulfill its promises to new franchisees while offering enough work to existing franchisees who want to build their businesses even more. “We already have an extensive client list, but we’re focusing hard on growing it even further. Many of our existing franchisees are now expressing a lot of interest in expansion, and I am absolutely committed to making sure their ambitions are fully accommodated. “Over the next year or so, we’ll be targeting a number of sectors that represent really interesting and profitable contracts. For instance, last year we made a number of key contacts in the automotive, education and healthcare sectors and all that concerted networking is certainly paying off. Of course, these types of organisations require very specific skills in order to keep the customers happy. This is where we stress the importance of great training. “We offer full induction and site-specific training, as well as manuals and a structured training program containing 36 modules in four categories. Cleaning is not hard to learn. Most of us know how to do it, but we’re here to ensure our franchisees know the ins-andouts of the cleaning business. Then there’s the Occupational Health & Safety side of things. People need to feel safe, so we teach them how to lift and carry properly, and to be aware of potential risk.”

Colin is equally focused on responsible environmental practices. “I think, over the coming decade, we’re going to see even more emphasis being placed on being green. The cleaning industry has a clear mandate to adopt sustainable practices, and we will continue to teach franchisees how to implement effective recycling strategies and reduce their carbon footprint.” And what does Colin have in store for the future? “Pretty much everything we’ve done so far is working extraordinarily well, so there’s no compelling reason to change at the moment. Besides, it’s been my experience that, once franchisees receive the training and clients they need to get their businesses up-andrunning, their initiative and hard work are enough to really take them places. Of course, I’ll continue to grow the Mastercare Property Services’ portfolio, and I’ll do my best to be there if ever anyone needs advice. To be honest, I think we’ve got something that people really want and I’m going to concentrate on keeping it that way!” For further information on Mastercare franchises contact: Colin Walker Phone: 1300 663 843 Email: mastercare@mastercare.com.au Web: www.mastercare.com.au

38 Business Franchise Australia

masterc

Work for yourself, not by yourself Support, training and great returns for franchisees

Be your own boss, control your own destiny, clean up! For 40 years, Mastercare has worked in all aspects of the commercial cleaning and property services industry. For an affordable investment, you can enjoy access to clients right across Australia, as well as all the support you need, full and ongoing training, and the flexibility to build a terrific life. Call us today on 1300 663 843 or visit www.mastercare.com.au

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profile : j i m ’s bu i l d i ng m a i n t en a nce

It’s time to

start a better lifestyle today! O wning your own business can be one of the most rewarding experiences you have in your lifetime.

However, starting your business journey can sometimes feel like a lonely one. You’re never alone when you join Jim’s Group! Undoubtedly Australia’s greatest franchise story, Jim’s Group has more than 30 divisions, 200 franchisors and 3200 franchisees operating across four countries around the world. In just over 20 years, Jim’s Group has become an Australian business phenomenon. Jim’s Building Maintenance is a major part of the Jim’s Group success story and the division is keen to grow. Currently, Jim’s Building Maintenance has 10 Franchisors throughout the country and more than 65 franchisees. Over the past 13 years, Jim’s Building Maintenance has built solid foundations. The division is now ready to renovate and open its doors to new franchisees and franchisors across the country. All 67 Jim’s Building Maintenance franchisees have been exactly where you are - ambitious and smart enough to join a proven system. Today they are successful business owners earning a good income and confidently building their future. Jim’s Building Maintenance franchisee Neil is just one of the many success stories. “I am married with five children. Before buying my Jim’s Building Maintenance Franchise, I worked in a factory for 30 years where I was a supervisor and then a manager. I bought my franchise in 2003,” Neil said. “I have been appointed as a Trainer for our region to assist with assessment of new and prospective franchisees. I enjoy the large variety of work and I have plenty of it. It

42 Business Franchise Australia

is fantastic to be paid for something that I enjoy doing. You get a sense of pride when you have finished a job and the customer is happy.” There are 10 reasons to get on the phone right away and talk with Jim’s Building Maintenance: - Excellent Income – Jim’s Franchisees believe in quality service for a quality price.

- Work Availability Guarantee – Earn $1100 per week for the first 12 months.

- Lifestyle – Work when you want to and relax when it suits.

- Reduced Travel – Make more money with less commuting. Jim’s system allocates jobs close together. - Unlimited Growth Potential – Be as bold as you want. Appoint employees or subcontractors. - Training – You are provided with ongoing training to ensure you’re equipped for the future. - Freedom – Work wherever you want to. We don’t restrict your working area.

- Save Money – Our franchisees get great discounts on fuel, mobile phones and insurance. - Help All The Way – Your franchisor, fellow franchisees and Jim are there to support you. - Jim’s Group – Nearly 94 per cent of Australians know and trust Jim’s.

Jim’s Building Maintenance is positioned in the market place as a specialist in the following disciplines: - Building Structures – brickwork and plaster, carports and pergolas

- Access Control – gates, security screens and flywire

- Plasterboard – ceilings and drywall

- Insurance Work – water damage and rising damp

- Carpentry – cupboards, doors, hinges, handles and locks - Finishes – skirting, door frames, architraves, scotias and cornice

- Safety – stair nosing, anti-slip floors and handrails - Glazing – windows, glass and mirrors - Storage – garden sheds and garage shelving

Jim’s Building Maintenance also has the expertise to assist you on: - Makeovers – creating beautiful new kitchens and bathrooms

- Renovations – upgrading older properties

- Alterations – changing your property to fit your lifestyle - Disability Modifications – improving accessibility

- Project Management – less worrying with Jim’s managing your construction project Jim’s takes the worry out of running your own business. You’re never alone at Jim’s Building Maintenance. There’s a regional franchisor in your area. As your business mentor, he offers support, guidance and a wealth of expertise. He’s available every day and has experience helping many new franchisees establish a good business and enjoy a great lifestyle.

If you are interested in this unique business opportunity, please contact: Theunis Terblanché Phone: 0450 452 484 Email: franchise@ jimsbuildingmaintenance.com.au Web: www.jimsbuildingmaintenance. com.au

131546

Business Franchise Australia 43

PROFILE : Na n ot ek

Nanotek: a brand A

with a polished finish

ustralian owned international mobile car cleaning franchise, ecowash mobile is an industry leader proving its superiority by renaming as Nanotek in response to the excitement consumers show for its liquid polymer nano-technology. Nanotek uses spray-on liquid polymer nano-technology that encapsulates and lifts dirt from the surface of paint and acts as a lubricant to prevent scratching, resulting in a superior clean and a protective coating that lasts for up to six weeks. Nanotek CEO Jim Cornish described how $300,000 had been invested in the company during the economic downturn to fine-tune and develop the high-performing Nanotek brand. “We wanted to strengthen the company during the GFC and use the time to take an objective look at a very important element we never had the time or money to evaluate at the start - how we were perceived by consumers,” he said. “What we realised from the market research was there was the potential for a stronger brand that would encourage greater market recognition and provide a strong platform for future growth.” Jim said there had already been a fantastic response to the rebranding from both existing and potential franchisees, with five new franchises already launched under the new brand. “Purchasing a new Nanotek franchise requires an initial investment of just $47,000 and a car lease, with owner/operator franchisees earning on average $80-90,000 a year. “It’s a great return on investment right from the start and franchisees can purchase the vehicle outright or they can lease it to keep the initial outlay minimal. “One of the most attractive elements of Nanotek though, is the lifestyle the business

Nanotek’s spray-on liquid polymer nano-technology encapsulating dirt from the car’s surface.

provides, giving you the freedom to choose your own work schedule.” One of the first franchisees under the Nanotek brand and former policeman Ian Franke said he was apprehensive about becoming a first time business owner. “The training and support network was great – they gave me an insight into the market and showed me the best way to go about targeting,” he said.

introducing iPads in combination with a Nanotek ‘app’ to streamline the booking system and give franchisees more freedom and time to focus on improving relationships with clients.” Boosting the already well received brand, Jim said the development of Nanotek’s new futuristic and heavily IT based website was the centrepiece in an integrated global communications plan.

“When I was a policeman it was a demanding schedule and now I have the flexibility to plan my week so I’m spending more time with the family and living the life I want to live.”

“We have an exciting and intriguing product, so it was important to establish a website that allowed consumers to understand the nano-technology properly and interact with the brand.

Jim said the franchise structure was also considered as part of the rebrand.

“The cutting-edge website signifies the superiority of our core offering in the car cleaning industry and adds a polished finish to an experienced brand.”

“To help franchisees establish their business without the financial pressure, there are no fees for the first three months. After that our fixed fee system means you know upfront each month what your expenses are. As franchisee revenue increases the fee actually decreases as a percentage!” Jim said Nanotek was developing systems and technologies to focus on enabling franchisees to expand their business. “In the third quarter of this year we are

With 50 mobile units in Australia and over 100 around the world in Europe, the Middle East and the USA, Nanotek will maximise its focus on growth in existing markets. For further information about Nanotek please contact: Phone: 1800 nanotek (626 683) Email: franchises@nanotek.co Web: www.nanotek.co

44 Business Franchise Australia

NT0

DRIVE YOUR OWN DESTINY Freedom

Lifestyle

your future…

here now!

Imagine having your own mobile business and working from home - being able to clean a car anywhere and oīer your clients the highest quality service at their home or even where they work. This is the business opportunity that Nanotek oīers – your own business with unlimited potenƟal. Introducing Nanotek by ecowash mobile – a unique mobile car cleaning service based on exclusive liquid polymer nanotechnology. Australian born 6 years ago, ecowash mobile is a mulƟ-award winning internaƟonal operaƟon and the global leader in mobile car cleaning & protecƟon. Exclusive

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FR A NCHISEE INe xpert ACTION : X PR ESSO DEL IG H T ADVICE

The Perfect Coffee Every Time Xpresso Delight brings quick, consistent, delicious coffee to its customers both in the office and just outside

he coffee culture that has developed in Australia is now a massive industry. In fact, gourmet coffee consumption has doubled in the last six years across the nation. Australians now drink an estimated 1.6 billion cups of coffee each year, a figure that continues to grow at 10 to 15 per cent per annum. Xpresso Delight is on the forefront of tapping this exploding market by bringing the coffee to the consumer. Xpresso Delight has two divisions. Xpresso Delight Corporate, which targets workplaces who wish to have a first-class coffee machine in their office environment and Xpresso Delight coffee&go, which is a mobile van unit that brings coffee to the doorsteps of workplaces, schools, events and just about anywhere else their compact vans can go.

46 Business Franchise Australia

Xpresso Delight coffee&go With the huge demand for coffee and the influx of mobile coffee vans cruising our streets, how can Xpresso Delight coffee&go stand apart? Xpresso Delight has developed a unique mobile van system with a coffee pod machine that allows franchisees to accomplish several key goals: BETTER ACCESS: These compact four cylinder VWâ&#x20AC;&#x2122;s can zip down small streets and alleyways. This allows franchisees to literally leave the competition in their dust. BETTER SET-UP TIME: With the unique pod system, franchisees can pull up to a site, jump out and serve a coffee almost instantly. There are no massive batteries on board and no huge commercial barista machines to set up.

BETTER COFFEE: Xpresso Delight uses its own special blend of 100 per cent Arabica gourmet coffee beans. But this in itself is not the secret. As we all know, even good coffee can taste bad if not prepared properly. Using the first ever pod coffee machine in a mobile van, franchisees are able to make the perfect cup of coffee, time and time again. BETTER SYSTEM: With the simple to use van and pod system, franchisees can train a friend or family member how to use the whole system and be assured that anyone who produces coffee from their van will again give the exact same flavourful coffee every time. Coffee is served quickly, cleanly and consistently. Matt Ormerod is an Xpresso Delight coffee&go franchisee in Queensland. Matt is not only extremely passionate about good coffee, but is also completely committed to giving outstanding customer service. He realises that this combination is the recipe for success. “I was in retail for 11 to 12 years prior to buying my franchise. I absolutely loved retail, but I got tired of making money for someone else. I love coffee and it started from there.” Matt researched various coffee systems for months and even spent a bit of time doing market research. “I saw a lot of different mobile coffee vans driving around. I would go to coffee vans that were stopped and try their coffee. I would see how long it took to make and how good their coffee tasted.” For Matt, the biggest selling point for an Xpresso Delight coffee&go franchise was the consistency. He would try other coffee vans several times and each time he would have a different tasting, different quality coffee. With the pod system in the Xpresso Delight vans, the coffee was exactly as good each time he tried. You all know this. When you go to the local coffee shop and your favourite barista is there, the one that makes the coffee beautifully every time. Then there is the barista (at the same coffee shop, with the same machine) who just can’t ever get it quite right. This dilemma is not an issue with Xpresso

Delight. The same great coffee is packed with a specific amount of coffee in a pressure sealed bio-degradable bag and packaged in a pod. This means the same amount of coffee, with the same amount of pressure, with the same temperature water – produces the same quality coffee – consistently. “Everything was very me. I could get in the van after the initial training and BAM, I could go,” Matt said. Matt felt passionate about his coffee, believed in the Xpresso Delight franchise model and loved the van. So Matt was off – starting his runs, developing clients, finding key spots to stop. Then the Queensland floods hit. He recounts the days leading up the floods, “I worked on Monday and Tuesday. On Tuesday I was driving through Milton in a foot or so of water. This was the day the water started rising. I kept going though. My customers were so happy to see me. I stopped and made latte’s and just told my customers to take them for free and go because they had to pack up all their stuff.” Wednesday came and with it more water. Matt had a harrowing few days. By Saturday, he had evacuated his current house in which his lease was up and moved into his new house, which had water up the driveway. Instead of dwelling on his circumstances, he was phoning the people who ran the Bardon Sunday market to see if he could come the next day in his van. “The market was at the end of one of the most severely affected areas in Brisbane. It was going to be just me and a bakery lady,” said Matt. Matt called all the local radio stations Sunday morning to let them know where he was located and worked flat out for the entire day. He said people were thrilled – it may have only been a cup of coffee, but these were people who were driving 30km to find bread and milk in the supermarkets. People whose homes were flooded and businesses were damaged. To have their favourite coffee was a real treat. Despite his optimistic attitude, Matt feared that his newly launched business would be ruined due to the damage to his area. Undeterred, he resumed his daily route only one week after the floods. “I couldn’t believe it. Nearly 75 per cent of the businesses I visited were ok. The first

day I just did free coffee for everyone. I called all my customers to check on them to make sure they were safe and even drove to a few of them that were 15 or 20km away just to serve one or two coffees. It may have just been coffee, but it was important. The spirit of the people of Brisbane was amazing. Nothing could get them down. It made me feel very special to be a small part of that.” So Matt and his new business not only survived the floods, but prospered. Prospered due to Matt’s determination to deliver as promised to his faithful customers and due to his good heart to reach out a hand (with a warm cup of coffee in it) to the people of Brisbane.

Xpresso Delight Corporate Quality coffee available directly in the workplace Each day, thousands of workers trek to the nearest café to spend as much as $3 to $4 for their morning coffee. In many cases they might do that for themselves and their workmates half a dozen times every day! This is a huge market waiting to be tapped. Why would these people repeat this daily trek if they could just walk half-a-dozen steps and get a perfect cup of gourmet coffee in a mere 30 seconds for just a fraction of cafe prices? This is the premise of Xpresso Delight transplanting the cafe experience

Business Franchise Australia 47

FR A NCHISEE IN ACTION : X PR ESSO DEL IG H T

directly into the workplace at a fraction of the price that people pay at cafes. For the astute investor, an Xpresso Delight franchise is a unique opportunity to grab a slice of the action and virtually guarantee yourself some of the best returns you will ever see. What’s more, you’ll discover that your investment of time and effort is unbelievably small. Gail James lives in Perth. She purchased her Xpresso Delight franchise in January 2010 after seeing an ad in the local paper. “It is terrible to say, but I got to the ‘coffee snob’ stage. I only ever have one cup of coffee per day – and I want it to be really good. “I was paying $4 or more a day for a cup. Sometimes it was great, sometimes it was horrible.”

Like Matt, it was the consistency of the quality of the Xpresso Delight coffee that convinced her this was the franchise to choose. “It works. It is good coffee. People like the fact that they don’t have to leave the office and run to the local café,” said Gail. Gail was in the hospitality industry as a café manager prior to purchasing her franchise. “I was the manager at a café. We had 10 baristas and there were only two who could make really good coffee. I wasn’t one of them!” Gail now has 18 systems in place and works around 15 hours per week servicing, cleaning and restocking the machines. This also gives her a chance to chat with her customers and establish relationships.

Add to that another five or so hours of paperwork and marketing and Gail works a 20 hour week on average. “For us it’s a good part-time income. It gives us the freedom to structure our week ourselves. My husband helps and is planning on cutting back his current job from fulltime to part-time so he can join me with our Xpresso Delight franchise business.” Gail believes that her success is due to the consistency and ease of use of the coffee system, the support of the Master Agent and franchisor’s and her commitment to customer service. She must be doing something right. Gail was awarded ‘Franchisee of the Year’ for 2010 for Western Australia – her first year owning her business. If you love coffee and are ready to join an industry that has tremendous growth potential, Xpresso Delight might just be the franchise for you. An Xpresso Delight coffee&go or corporate franchise offers you an amazing opportunity to start your own business and generate windfall profits. Yet at the same time, you’re able to tap into the support of experienced professionals who offer guaranteed minimum revenue returns in the process. You’ll discover that everything is systemised to make learning easy and fast so you have more time to concentrate on customer service and profitability. For further information on Xpresso Delight franchise opportunities contact: Web: www.xpressodelight.com.au Web: www.xpressodelightcoffeeandgo. com.au

48 Business Franchise Australia

Do you want to join one of the largest Australian owned independent retail convenience and fuel companies?

be part of our success story

As a franchisee with United you will receive t Merchandising and promotional support - including our United Petroleum is one of the largest independent fuel companies in Australia. unique monthly magazine. We continue to grow in strength opening more sites each year providing innovative products and services, merchandising promotions, training and mentoring to help t 0OHPJOH QSPEVDU JOOPWBUJPOT Sam K. you grow your business and achieve maximum profit. t &OWJSPONFOUBMMZ GSJFOEMZ QFUSPMFVN QSPEVDUT arre Warr Do you want to join one of the largest AustralianNowned en South, Do you want to join one of the largest Australian owned VIC independent retail and fuel companies? But donâ&#x20AC;&#x2122;t just believe us, hereâ&#x20AC;&#x2122;s what some of our franchisees hadconvenience to say; t 5FOVSFT VQ UP ZFBST independent retail convenience and fuel companies? t .FOUPSJOH BOE DPBDIJOH GSPN PVS EFEJDBUFE ĂśFME UFBN â&#x20AC;&#x153;What I personally like about United is their level ofwith knowledge thereceive business As ahigh franchisee United youofwill and the staff/directors that behind you; always there to help grow your business. As a franchisee with United youstand will receive t *ODMVTJPO JO FYDMVTJWF SFUBJM QSPHSBNT JODMVEJOH .:&3 POF t Merchandising and promotional support - including our

a franchiseeand I enjoy being my own -boss and our getting all the financial rewards. I am tAs Merchandising promotional support including unique monthly magazine. looking to a long partnership with United and their ongoing support to help unique forward monthly magazine. t 0OHPJOH QSPEVDU JOOPWBUJPOT grow my business.â&#x20AC;? - Sam K t 0OHPJOH QSPEVDU JOOPWBUJPOT t &OWJSPONFOUBMMZ GSJFOEMZ QFUSPMFVN QSPEVDUT t &OWJSPONFOUBMMZ GSJFOEMZ QFUSPMFVN QSPEVDUT Sites are selling fast for so almost act quickly! t 5FOVSFT VQ UP ZFBST â&#x20AC;&#x153;I have been with United 3 years. I am looking forward to a long lasting t 5FOVSFT VQ UP ZFBST t .FOUPSJOH BOE DPBDIJOH GSPN PVS EFEJDBUFE ĂśFME UFBN business relationship because of Unitedâ&#x20AC;&#x2122;s attitude towards its franchisees and t .FOUPSJOH BOE DPBDIJOH GSPN PVS EFEJDBUFE ĂśFME UFBN t *ODMVTJPO JO FYDMVTJWF SFUBJM QSPHSBNT JODMVEJOH .:&3 POF my ability to work in a team. As a franchisee I have utmost belief for Unitedâ&#x20AC;&#x2122;s business t *ODMVTJPO JO FYDMVTJWF SFUBJM QSPHSBNT JODMVEJOH .:&3 POF Go to www.unitedpetroleum.com.au and complete your application knowledge, guidance and feedback. Not only do I appreciate the financial benefit by online now or contact Melinda on 03 9413 1562 to find out more running a United store, I see myself grow with United and being part of a great success story is rewarding.â&#x20AC;? - Harsha P Sites are selling fast so act quickly!

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Go to www.unitedpetroleum.com.au and complete your application Go to www.unitedpetroleum.com.au and complete your application online now or contact Melinda on 03 9413 1562 to find out more online now or contact Melinda on 03 9413 1562 to find out more

Harsha P. rso Patte n Lakes, VIC

unitedpetroleum.com.au

United Petroleum is proudly a member of

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unitedpetroleum.com.au United Petroleum is proudly a member of

United Petroleum is proudly a member of

Business going â&#x20AC;&#x153;swimminglyâ&#x20AC;? for PoolWerx Franchise Perth locals Ian and Irene Hughes first bought their PoolWerx franchise seven years ago, and their business has grown from one mobile van to four retail hubs* with a combined turnover of $1.5million. Ian and Irene have received numerous accolades for their business success, including PoolWerx Franchisee of the Year 2010. â&#x20AC;&#x153;Thereâ&#x20AC;&#x2122;s no doubt weâ&#x20AC;&#x2122;ve put in the hard work to get where we are, but weâ&#x20AC;&#x2122;ve also seen the rewards thanks to the PoolWerx system. We have a loyal customer base of both residential and commercial clients, our profits have increased every year and weâ&#x20AC;&#x2122;ve been able to create a very comfortable work life balance that suits the needs of our family.â&#x20AC;? â&#x20AC;&#x153;Being in a franchise system gives you a solid foundation to build your business on, as all the processes are already available for you. Being a PoolWerx franchisee isnâ&#x20AC;&#x2122;t just a job; itâ&#x20AC;&#x2122;s a career path and one that can be very rewarding once you dive in!â&#x20AC;? Call PoolWerx today to discuss your next step on 1800 245 447 or visit www.poolwerx.com Irene & Ian Hughes

basis_POL:NSO1516

(*Ian and Irene co-own two of their four retail hubs with other PoolWerx Franchisees)

PROFILE : A k ti v G rou p

BUCKING the odds I

n a decade filled with historic buyouts, lay-offs and bail-outs, Bucking Bull – Australia’s Favourite Roast & Grill - is still 100 per cent Australian and focused on the products that gave them their start.

These classics include the traditional roast, home-style burgers and sandwiches, spuds and classic subs, proving that success comes in all flavours. In the past 10 years, the Bucking Bull chain has grown from its humble beginnings as a roast and grill carvery in Western Australia called Bucking Beef, to a popular national food chain. In support of this tremendous growth, Bucking Bull was recognized in 2010 by BRW magazine as a fast growing franchise in Australia. While dramatic changes have been made to store design; the core principles of the brand, value and much-loved offer have remained constant.

New Concept – New Design Late last year, Bucking Bull unveiled a stunning new concept store at Charlestown Square in New South Wales. The new concept store is the brand’s first venture into a back of house food court model, with many significant alterations to the store design and operational set-up. For the first time, Bucking Bull’s traditional hot food display has been removed from the

front counter at the new Charlestown Square store. Bucking Bull’s Managing Director, Dean Vella, states the reasons for the change.

“In previous food court models, our stores had a full front of house visual food display. However, we felt that trends had changed and operationally we could now deliver to the customer a fresher, hotter, better presented and importantly – faster food option from our new back of house concept store. “One of the greatest positives of our new Bucking Bull concept store is better control of wastage through eliminating the deterioration of displayed product, as well as improving portion control systems without customer scrutiny. This assists in achieving a greater gross profit margin,”says Dean. Bucking Bull’s brand elements remain unaltered in its new format at Charlestown Square. However, the store raises the bar for design and functionality. Bucking Bull’s home-style menu is screened across five LCD monitors. Vivid images entice customers with displays of traditional roast meals, all day hot breakfasts, real burgers, subs and sandwiches, spuds, snacks, coffee and more. The success of Bucking Bull rests upon solid foundations of experience, industry knowledge and extensive franchise and staff training. As well as a franchise support network ingrained with a passion for food,

retail and customer service and a franchise base of loyal, passionate and motivated store owners.

Stories of Success In 2009, Bucking Bull was recognized by DC Strategy as a leading franchise in Australia. Elizabeth and Arthur Gillam, owners of Bucking Bull – Grand Central Toowoomba in Queensland, are testament to the groups success as a leading franchise. “Once we started the research on the Bucking Bull Franchise we found that a lot of work had been done to roll the franchise out to a lot more centres and their forward planning seemed exceptional. The support from head office has been better than we have ever experienced before. It seems that the support office has all the systems and processes in place before they roll out to a larger audience,” says Elizabeth. The group also boasts a number of satisfied multi-unit operators, including Sanjay and Shobhna Patel, who own three Bucking Bull stores in Western Australia. The Patel’s managed to turn what was originally a business migration venture into a successful portfolio and a flourishing business investment. Another multi-unit operator, Peter Eyles, franchise owner of Bucking Bull at Ipswich Riverlink Shopping Centre in Queensland and Master Franchisee for se7en’s West Brisbane territory, is thrilled to be sharing in the success of his chosen brands. Upon choosing the Bucking Bull and se7en Franchises, Peter says the greatest appeal for him was the support provided by the franchisor. “There is a big difference between franchisors and the level of support given. I also believe in the brands, Peter comments.” There are currently 32 (and growing) Bucking Bull outlets located within major shopping centre food courts across Australia. Bucking Bull is part of the Aktiv group, which also includes se7en Gourmet Takeaway and Skewerz Kebabz. For further information on an Aktiv franchise contact: Dean Vella Phone: 0414 187 940 Email: dean.vella@aktivbrands.com Web: www.aktivbrands.com

50 Business Franchise Australia

franchise fair 2011

Something for everyone F at the Franchise Fair

ranchising is such a successful and growing industry because you are not investing in a new business. You are buying into and operating a proven business model. You receive professional training, have a built in support system and have access to the collective buying power of a franchise system. Franchising can give you the financial control of owning your own business, combined with the support of an existing profitable company structure. Success is in direct relation to effort. If you are motivated and follow the proven franchise system, you can be very successful. Attending the Australian Franchise Fair allows you to see the huge variety of franchise opportunities available. You can speak one-on-one with franchise owners to discuss the details of their franchise and receive direct and immediate feedback. You can see samples of the products or services as well as the training materials and support systems offered as well. You can observe what is new in the franchising industry and discover how a successful franchise can allow you to improve your work life balance. Many franchises guarantee a minimum weekly earnings figure. Investment can range from as little as $10,000 in start-up capital to $100,000+. The Australian Franchise Fair in Sydney, at Darling Harbour from May 13-15 this year, provides the ideal opportunity to cut through the clutter and find a franchise that suits you and your future lifestyle. Financial advisers will be on hand to assist prospective franchisees with advice and to help when it comes to comparing the numerous options which will be available. The Australian Franchise Fair will run in conjunction with the Baby Boomers and Retirees Lifestyle Expo and the Golf Expo, both of which will include many stands that will be of interest to a wide variety of individuals. Visit www.franchisefair.com.au for more information.

52 Business Franchise Australia

expert adv ice e xpert ADVICE

Retail Property

Top tips for

success

he past year has seen a steady improvement for most franchise networks, with improving retail sales helping businesses move on from the global financial crisis and settle into a more positive economic outlook. Despite this, many retailers are still recouping their losses, a factor often not considered by landlords in the property retail market.

As a result, franchise businesses have to work harder to stay on target and combat the risk of landlords capitalising on this demand for space. In a strong franchise system, in order to ensure franchisees’ best interests are kept, there is often a specialised property team to manage lease negotiations on behalf of your franchise network.

54 Business Franchise Australia

A growing trend we’ve noted is the tendency for landlords to disregard trading conditions by introducing significant rent increases. This practice is unfair to the franchisee. The rental figure should be set on the market for the shopping centre or district, not on the retailer’s capacity to pay.

themselves with all the information they need about the site to make informed and strong arguments on lease negotiations. Having strong relationships and the backing of a franchise network does work to a franchisee’s advantage. The franchisor is able to negotiate competitive lease arrangements for franchisees by leveraging knowledge and relationships with major landlords and gathering as much data as possible about adjacent retailers.

This is why it is so important to ensure that when leases are negotiated, a full understanding of the market is known and financial planning is undertaken. This will help eliminate any surprises and clarify your limits before talking to the landlord.

Insight gathering is key

As shopping centres are generally managed by larger corporations, negotiations can be more challenging. It is important that retailers, whether big or small, equip

The key to successful property management is constantly evaluating market conditions and being on top of quality, up-to-date data for each of your sites.

“The key to successful property management is constantly evaluating market conditions and being on top of quality, up-to-date data for each of your sites.” Gerry Gerrard, General Manager, Supply Chain Property and Projects, Bakers Delight.

Research is essential This can include comparing the rents of other tenants in the vicinity. It is important to take the time to get to know neighbouring retailers. This allows you to support each other when proposed rent increases take place. It is also important to actively review the flow of traffic past the site on a weekly basis and compare this with previous data. This can greatly improve your bargaining power and provide strong proof points for negotiating rent reductions. Finally, make sure you keep a close eye on sales growth over the term of the lease agreement, to use as concrete data to assist with keeping leases competitive.

Prepare yourself to negotiate But how do you approach negotiations? It all starts off with a good plan. Be sure you enter a negotiation with all the correct information and details for the items you are prepared to compromise on. Intelligence gathering is vital. If you don’t know the landlord, it is best to try and find out as much as you can from neighbouring tenants, to help prepare yourself prior to any negotiations. Have a clear walk-away price in your mind before you even start the negotiation process and make sure you stick to it. Most importantly, make sure you don’t over-estimate your sales figures. You need to allow yourself room to move in case your returns don’t match your forecast. Once the deal has been made and a lease is drawn up, the time comes to evaluate all the aspects of the lease agreement. Review the lease and ensure it concurs with everything discussed throughout the negotiation phase. It is also best to remove any emotion around the relationship you have built with the landlord up to this point. Also, get a solicitor to review the lease on your behalf. This will not hinder your relationship going forward,

as most landlords will appreciate that the retailer cannot enter a lease agreement without certifying it is legally correct and all terms and conditions are fully understood. All this advice also comes into play at lease renewal time. With a large franchise business, the bulk of a property team’s time is spent looking at re-negotiations across the network. The first aspect is compiling a lease-analysis report. This is similar to the initial research conducted prior to signing up to the property, but also includes an evaluation section that compares the data to the previous 12 months. This information is then used to draw on any changes in the trading conditions that may help counteract the landlord’s proposed rent increase. It is also recommended to have a thorough review of your surrounding area to see if any competitors have opened stores in the last 12 months, as this may have an impact on your sales. Another factor you should take into consideration is whether your fit-out is likely to last the length of the new lease. If not, you should be prepared to negotiate an upgrade as part of your lease agreement.

Top tips on how to select a suitable retail site • Site layout: Make sure the structure and size of the site is a good fit for your business. In food retail, ensure there are adequate power outlets and water facilities. Take note of all entrances, exits, car parks and supermarkets. Don’t try and retro fit your business into a space that isn’t right for you. This can make everything harder in the long term. • Consider customer flow: Review the customer traffic past the tenancy at busy and slower periods to assess the opportunity for business. • Strength of the location: Analyse the

retail potential of the surrounding area and the position of complementary businesses. Conduct a thorough review of what else is available locally in terms of entrances, exists and car parks. • Demographics of area: Understand the potential customers in the area and map that back to your businesses target audience. • Landlord communication: Find out what is on plan for the shopping centre or retail strip in the coming years, especially possible refurbishments and how it could affect your business. • Lease lifecycle cost: When establishing the cost of the rent, the retailer also needs to add in all costs related to the site, such as outgoings and promotional funds. Also, and most importantly, if you are required to do a refurbishment, you need to amortise this cost over the lease term. The rent, the outgoings and the refurbishment costs make up the lease lifecycle costs. The base rent should only be 70 per cent of the final cost to the retailer when all charges are included. Gerry Gerrard is General Manager for Property at Bakers Delight and manages a portfolio of over 630 bakeries across Australia. An Australian-owned company established in 1980, today Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2 million regular customers per week throughout Australia, New Zealand, and Canada. For more information on franchise opportunities contact: Phone: 1300 309 759 Web: www.bakersdelight.com.au

Business Franchise Australia 55

PROFILE : b & S M O B I L E SH A R PEN I NG

On the

cutting edge B

ill Wendt and his partner Sue Scott established B&S Mobile Sharpening Services Pty Ltd in Melbourne in 1994, taking their mobile knife, scissor and equipment sharpening business direct to their customers’ doors. Franchising since 2008, B&S Mobile Sharpening is now represented in most states and territories throughout Australia, and is a national brand growing rapidly. A distinctive mobile business, B&S Mobile Sharpening supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge! They have recently added the very lucrative clipper blade sharpening and machine servicing to all new franchises. This will enable an even larger projected income due to the servicing of dog groomers, vets and vet hospitals. This franchise system offers unlimited opportunities for business expansion. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, a factory with a canteen, or even a school, requires sharpening services on a regular basis. B&S helps franchisees target the large variety of businesses that require our services in order to generate more work orders and a greater income. As founders, Bill and Sue believe that the earning potential for franchisees is unlimited, providing they are committed to working a five day week, following the company system, willing to make ‘cold calls’ and be actively involved with the other franchisees in the growth of ideas within the company.

56 Business Franchise Australia

“We expect new franchisees to attain at least an income of $70,000 plus within the first year, and attain a steady increase from that point forward,” say Bill and Sue. Regular meetings with the franchise group, together with on-going training help franchisees reach their business goals. B&S Mobile Sharpening have also introduced for the first time a system in which an existing franchisee is directly involved in the training of a new franchisee. The current franchisee acts as a ‘buddy’ in the initial stages of operation. This is proving to be a positive learning opportunity for both parties. Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. One of the latest franchisees is based in Toowoomba QLD. He is an ex-fireman, among other things. Another franchisee, based in Melbourne, cleaned windows and stocked vending machines prior to joining the B&S team. As franchisors, B&S Mobile Sharpening listen to the ideas of their franchisees. Through their franchisees suggestions, they have initiated many positive changes. These ideas have not only assisted in obtaining more business for franchisees, but have also enabled the parent company to grow and prosper. Many franchisees have, in a short period of operation, built their areas from no customers to over 300 regular customers in less than a 12 month period. This is a great motivation for new and existing franchisees to attain even bigger growth down the track. The majority of new franchisees have had no accounting or business experience. They are there to assist them in advising the best system that will suit their operation. Financially, it is critical that new franchisees

have adequate funds on hand to tide them over for advertising, royalties and other costs during the ‘ramp up’ stage of their new business. One of the major benefits of owning a B&S franchise is the fact that economic conditions play little, if no influence on the sharpening business. When things get tough, most people will maintain equipment rather than replace it. The up-front low purchase fee covers just about everything; car signage, equipment, uniform, stationery, a dedicated area and website. B&S also provides all the training and support needed to make your new business a success. Where else can you start a new business with a minimum amount of outlay and get this much support and potential return? They are looking for the following traits in their new potential franchisees: • self-motivated • great communication skills • desire to succeed • able to work with like-minded franchise team and share ideas • able to attract new business by ‘cold calling’ • have adequate funds available for costs such as advertising • have a sense of humour If you feel you fit the above criteria, and are keen to own your own B&S Mobile Sharpening franchise, join our growing team. Please contact: James Young – Senior Recruitment Manager Phone: 1300 FRANCHISE (372 624) Mobile: 0404 078 782 Email: james@franchiseselection.com.au Web: www.bssharp.com.au

Allfor for aa low low cost cost $54,990 $54,990 ++ GST GST All

Phone 1300 FRANCHISE

(1300 372 624)

info@franchiseselection.com.au www.bssharp.com.au

expert adv ice e xpert ADVICE

Don’t

plan to Fail

O business owner plans to fail, but plenty fail to plan. It is an old adage, but never truer than today. We are coming out of the global financial crisis and retail confidence has been rocky and won’t really show signs of recovery for six months. The remainder of the economy, however, is starting to look brighter. Business Development Company Director, John Downes, believes that with this turbulence, and a spot of blue sky, we need to be carefully planning our way through the next 24 months to ensure we don’t go too hard too early and miss the next wave of growth.

58 Business Franchise Australia

“There is much uncertainty as to what’s going to happen with the Australian dollar, unemployment, consumer demand, interest rates and venture capital,’’ says Downes who runs BDC’s small to medium enterprise strategy business. “It’s also very difficult to understand what’s happening with consumer confidence and business confidence, which is driving buying decisions and which, in some cases, is quite delayed.” Still, the only way to remain in business in this climate is to plan. Scenario planning and stress testing become more important than ever before.

Building the plan Downes recommends his clients and all franchisees develop a three-way forecast of monthly profit & loss, cash flow and an annual balance sheet. Business owners should run a series of forecasts for the next two years. A business-as-usual scenario, for example, might have flat growth. He then advises clients to impose other possible scenarios on their business plan, like: • a 10 per cent drop in revenue • a 20 per cent increase in input costs as a result of a stronger Australian dollar • a tightening of credit terms by suppliers and a lengthening of debtor days by customers

“The reality is we can’t guarantee what’s going to happen over the next 12 to 24 months. It’s about being forewarned and forearmed.” John Downes, Director Advisory and Strategy, Business Development Company.

“This allows the business decision maker to look at his business under a range of scenarios, none of which can be guaranteed to happen,’’ Downes says.

marginal growth services or those that are likely to suffer more when demand crashes. If the worst happens, the company is not caught off-guard and is quick to act.

“But through testing these different scenarios, we can actually identify the trigger points in the monthly reporting as we go through the year.”

“The reality is we can’t guarantee what’s going to happen over the next 12 to 24 months. It’s about being forewarned and forearmed. It’s prudent to model some of the scenarios that you can reasonably expect might happen and establish some plans should they occur.”

Downes says this allows the franchise business to develop and implement an ‘agility plan’ to mitigate those forces. If the forecast is for a 10 per cent reduction, we may have in place a set of decisions already modelled; so if we have two or three consecutive months of declining revenue, we have to drive for a harder sales program. However, if we feel that’s not delivering, we may have to look at some significant cost reduction activities.

Monitor your cash flow Cash flow is the critical indicator to watch here. It determines your ability to pay for staff, stock and rent. Only some of these are variable costs and each has its different level of tolerance for delays in payment. Even if the business is growing, we need to know what the cash flow implications of growth are so we do not grow our way into bankruptcy. “I had a franchisee last year who, despite fabulous sales growth, was being caught out by having his debtor and creditor trading terms being totally mismatched, so for every dollar of new sales, he was closer and closer to financial collapse. A simple realignment of the terms made a huge difference, but it was only by looking at the cash flow budgets and the business plan that we could foresee this and avert a crisis,” said Downes. This might mean developing contingency plans to consolidate sites, or reducing

Keep track of customers and suppliers According to Downes, scenario plans also need to look at what happens if the company loses customers and suppliers. It is more than likely that some will not be there two years from now. Having these scenarios modelled and action plans written down will give you the ability to make decisions in an informed and considered manner and avoid getting the fax on the Monday morning from the receiver saying, “We have been appointed to one of your key clients and you are likely to get X cents on the dollar in two years’ time,” or, “We are not going to continue looking to you as a supplier.” That’s when you get knee-jerk reactions. Downes says the simple way to avoid these surprises is by tracking your customers and suppliers. “As a business owner you need to be speaking to your customers and suppliers and having the heart-to-heart conversation with them about what’s actually happening in their business and how their business is going.” “If you have two or three key suppliers, or two or three key customers, then you need to be having those conversations, just as you

should be having those conversations with your bankers,” he said. The business plan covering such areas as market analysis, company description, organisation and management, strategic analysis, marketing and sales management, service or product line and the amount of funding needed to start or expand the business and financials, is critical. The best business plans are updated every three months. Downes says one reason why many small companies and franchisees do not have plans is lack of time. Faced with the choice of serving a paying customer or writing a plan, any small business would go for the money. This can be a convenient or necessary excuse. Unfortunately, the answer for some businesses is to prepare the plan on the weekend or a slow trading Tuesday. “It might take an entire Sunday, but those that do it say it’s a worthwhile exercise,” says Downes. John Downes is Director Advisory and Strategy for the Business Development Company. John is one of Australia’s leading business growth experts with over 25 years international experience providing strategy and operational advice. BDC provides a full range of managed services from one company to strategically develop clients’ businesses from concept to completion, with one solution. For more information please contact: John Downes Phone: 03 9564 3444 Mobile: 0414 369 122 Email: jdownes@bdcaus.com Web: www.bdcaus.com

Business Franchise Australia 59

Focus : Electrodry e xpertCarpet ADVICE Dry Cleaning

Clean Up – All

the way to the bank

re you on the lookout for a franchise system in the service sector? Would you like to bypass all the hype and get right down to the facts concerning buying and running your own franchise? Would you like answers to questions such as, “How much does it cost to buy the franchise?” or “What is the realistic income earning potential of this franchise system?” If you need answers to these types of questions, Electrodry would like to give them to you – right now. Started in Newcastle in 1983 by Paul Burchell, Electrodry continues to maintain a clear and honest approach to attracting new franchisees. Electrodry entered the market at a time when no one had even heard of carpet dry cleaning. Now, after 28 years in the business, Electrodry has 120 franchised areas throughout Australia and continues to grow. As the company evolved, they began to add other services. They now provide lounge cleaning, leather cleaning, air-conditioning cleaning, mattress cleaning and tile and grout cleaning. Electrodry also now specialises in mould treatment. As well as a long and stable history, Electrodry is also the only professional carpet cleaning service endorsed by the Asthma Council of Australia. The substantial increase in the number of services available to customers means an increase in the possible dollar value of each job. Franchisees may be asked to clean a carpet for a particular job – but can then

60 Business Franchise Australia

offer a large variety of other services that can be completed at the same time. This allows successful franchisees to bump up their average job cost from $160 to well over $200 per job, simply by suggesting additional services to be included within the one booked job. In any business, the individual who has contact with the customer is the key to getting the sale or to establishing a working relationship. As such, Electrodry looks for potential franchisees who not only have a strong and honest work ethic, but also like dealing with the public. Salvatore DeLorenzo is a shining example of franchisee success through commitment to excellent work and customer service. Salvo and his wife saw an ad in the newspaper for Electrodry in 2003. Salvo had previously worked as a public servant and in various service industry positions. “We wanted to work from home as we had a young child at the time,” states Salvo. “We also knew we could run our business but did not have the skill set to start. “The system guidelines were all in place. We could just focus on starting and getting the job done. The best part with Electrodry is the ongoing support. There is always someone to assist with training and marketing.” As Salvo was able to get straight to work, he said he was completely booked solid within a few months. Salvo says his workload varies, but that is completely up to him. Sometimes he works longer hours, but he reaps the rewards.

“What I have found in the past, working for someone else, you don’t get the end reward for working the extra hours. With my own business, it is worth my while because I see the direct results.” As far as the advertising goes, Salvo is thrilled with the way Electrodry handles the advertising. “This business needs a really effective and constant advertising campaign and they look after it all.” So what about advertising? Advertising is absolutely essential for nearly every business. Many franchisors will try to sell you a franchised area and claim that the advantage to their system is that you have absolutely no advertising fees. This also means you have absolutely no advertising support from your franchisor. You are on your own. The franchisor may suggest you advertise in the local paper to get new customers, or take out a large advertisement in the Yellow Pages. What they don’t tell you is the huge costs involved in large advertising campaigns. Electrodry takes a different approach. They organise all the advertising for you. The franchisor budget per annum for Electrodry is $4,000,000 and rising. Advertising strategies include: • producing 35 million A4 full colour brochures - distributed to mail boxes each year • including brochures for most areas in the Australia yellow envelope - distributed to nearly all households every few months • spending over $500,000 on Yellow Pages advertising throughout the country

Job Average $165 Number of Trucks 1 Revenue (based on 48 week year, covers holidays) Turnover Jobs per week per truck: 22 $174,240 Total Revenue $174,240 Expenses Fixed Marketing $30,000 Franchise Fee (10%) $18,350 Truck per week (amortised over 8 years) $90 $4,680 Truck Rego per year $1,000 $1,000 Truck Insurance per year $1,000 $1,000 Truck Service per year $1,000 $1,000 Deprectiation on Equipment $1,500 $1,500 Public Liability per year $1,500 $1,500 Equipment Maintenance per week $15 $780 Telephone & IT per week $50 $2,600 One3 Numbers per week $35 $1,820 Stationary per week $10 $520 Fuel per week $60 $3,120 Conference per week $11 $572 Misc per week $30 $1,560 Chemical per job (percentage) 4% 6,970 Total Expenses $76,972 Operational Income (Revenue - Expenses) $97,268 Taxes GST -$15,840 GST Credit $6,997 Net Income $88,426 • spending over $300,000 on internet advertising • continuing to produce television advertising • maintaining exclusive rights for advertising on the back of all dockets at Cole’s, Target and many IGA stores throughout the country • utilising the unique designs and colours of the Electrodry trucks as a key form of mobile advertising • targeting key locations within publications – such as the back page of the Melbourne business white pages Electrodry believes heavily in the power of advertising. Without it, businesses eventually die. The cost of all of this national advertising to the franchisee is based on a formula of $1.00 per household within the franchisees territory.

So what about start-up costs? How much does it really cost to get into an Electrodry franchise? This will vary on the area being offered, but in general terms the franchisor will offer some of its own areas for an average of $40,000. This buys an area where the business is already established and currently being run by the franchisor This fee can be financed with 50 per cent up-front and 50 per cent due in one year. Alternatively, this fee can be financed with $5,000 down and $5,000 due in one year – but maintaining a higher ongoing franchise fee. So you now know how much the franchise costs, as well as the substantial benefits of Electrodry’s comprehensive advertising system. Now you want to know, “How much can I make?” The table above gives a general example of

$206 1

$217,536 $217,536

$30,000 $21,754 $4,680 $1,000 $1,000 $1,000 $1,500 $1,500 $780 $2,600 $1,820 $520 $3,120 $572 $1,560 8,701 $82,107

$135,429 -$19,776 $7,464

$123,117

the expected income of one truck completing 22 jobs per week in a territory with 30,000 homes. Expected income rises as the cost of the ‘total’ job increases. The table shows that although the operating expenses are high, the final net income is also high. So once you have paid all your bills and taken care of all the various costs of running your business, there is still plenty of cash left to take to the bank. Now you have the facts. If the numbers look good and you are ready to start your new career or would be interested in learning more about the Electrodry franchise systems please contact: Michael Handa Phone: 1300 132 713 Email: franchise@edry.com.au Web: www.electrodry.com.au

Business Franchise Australia 61

L egal A dv ice e xpert ADVICE

Brand and Goodwill Protection: Why is it Important for Franchising?

ntellectual Property (IP) rights are fundamental to a franchise. When IP rights are mentioned in a franchise agreement, those rights often relate to trademarks â&#x20AC;&#x201C; which essentially represent the franchise â&#x20AC;&#x2DC;brandâ&#x20AC;&#x2122;. Brand protection is very important for franchises, because a franchise is a type of business model which involves the utilisation of IP, including trade marks. The franchisor typically exerts a lot of influence over the use of that IP by the franchisee. Franchising is a method of rapidly and extensively bringing branded goods and/ or services into a market. It is attractive to franchisees because they can invest in a brand that has already been established and in respect of which goodwill is already attached to a greater or lesser extent (depending on the market). This of course means that it will be easier to attract business since the reputation of the business has already been established by the franchisor and creates a far better saleable asset.

62 Business Franchise Australia

Trade marks in particular are an essential part of a franchise because they indicate the source of the goods and/or services and communicate that source to consumers. Consumers will recognise the brand immediately and this will communicate to the consumer the nature and quality of services and/or goods they can expect to receive from the franchise. Before entering into a franchise agreement, franchisees should carry out a due diligence exercise in order to assess the IP owned by the franchisor. Franchisees should obtain details of all the intellectual property owned by the franchise, whether registered or unregistered. That IP usually includes trade marks, but can also include copyright, trade secrets, designs and patents. IP rights are territorial, which means that they generally only relate to the country where you have registered and/or used the IP. Various international treaties have harmonised a great deal of IP law, and there are ways of obtaining trade

mark registrations, for example, without necessarily having to instruct lawyers in the overseas countries where you would like to obtain that trade mark protection. For example, it is possible to obtain a trade mark registration for the whole of the European Union (all 27 countries) through the Office for the Harmonisation in the Internal Market (OHIM) in Alicante, Spain. Additionally, it is possible to obtain an international registration designating a large number of different countries (including, for example, the USA, the EU, China and Japan) by means of the World Intellectual Property Organisation, which is located in Geneva, Switzerland. It is essential that the franchisor establishes a well thought out strategy for obtaining trade mark protection overseas before entering into franchise agreements outside of Australia. When a franchisor wishes to expand, if it has not protected its trade marks in overseas territories, it is possible that it will discover

“Before entering into a franchise agreement, franchisees should carry out a due diligence exercise in order to assess the IP owned by the franchisor.” Marwan Kojok, Executive Partner, DCS Lawyers.

that another party may have coincidentally, or not so coincidentally, registered an identical trade mark for identical goods/services in that overseas territory. This means that the franchisor either has to try to purchase its own trade mark in that country, or consider launching with a new brand in that country, which will mean losing the goodwill and reputation in the established brand. This was the situation that Burger King was confronted with when that company came to launching its franchise in Australia, and discovered that the trade mark Burger King had already been registered in Australia by an unrelated third party who did not want to sell the trade mark. A similar situation was encountered by Taco Bell, when it came to launch its franchise in Australia and discovered that the same brand was already in use by an unrelated company in respect of a Mexican restaurant in Bondi. The main benefits of trade mark registration both in Australia and overseas, are that the trade mark owner can prevent unauthorised third party use of the trade mark, and may be entitled to damages in respect of that use, an account of profits obtained through the unauthorised use and destruction of any infringing goods. Unregistered trade marks are also protected in Australia by the common law action of ‘passing off’. However, it can be costly and unreliable to base trade mark protection on common law rights. Once trade mark registration has been obtained, or is underway, franchisors

should also make sure that all their staff and franchisees understand the proper use of the brand. This is to make sure that the trade mark does not become ‘generic’ and therefore vulnerable to removal on that basis. Additionally, if a mark is not used in the form in which it was registered (or very close to that form) then the mark may also become vulnerable to removal from the Register on the basis of non-use. There will usually be guidelines provided in the franchise agreement which relate to use of the trade mark(s). Usually, the franchise agreement will also contain information in relation to the fact that the trade mark is licensed to the franchisee for the term of the franchise agreement, that the franchisee is not entitled to sublicence use of the trade mark to a third party. Additionally, the franchisee will not be entitled to register the trade mark in its own name, or that of any other third party. The franchisee should also inform the franchisor if it becomes aware of any unauthorised third party use of the trade mark, so that the franchisor can take the appropriate action against that third party. The franchise agreement usually contains clauses in which the franchisee is expected to acknowledge that the franchisor is the owner of the trade mark, and that any unauthorised use of the trade mark by the franchisee will amount to trade mark infringement and termination of the franchise agreement. If that occurs, the franchisee must cease use of the trade mark immediately.

Although goodwill is usually attributed to the franchisor in franchise agreements, some goodwill will be generated by the local franchisee, and therefore could be attributed to the franchisee. IP rights, including trademarks and ‘branding’, and the goodwill generated by the business and communicated to consumers by those trade marks, are a vital part of a franchise. The success or failure, and future asset value of a franchise often depends on the protection of its brands, which can be controlled by having a good IP protection strategy in place, both nationally and internationally. Marwan is a leading authority in the franchising, licensing and distribution sectors. With over 14 years of experience working with leading corporations, Marwan utilises his wealth of knowledge and experience to focus on creating international alliances to meet the needs of his clients. DCS Lawyers are Australasia’s leading lawyers in franchising, licensing, intellectual property and business law. Specialising in both commercial and corporate law, DCS lawyers provide top level, practical legal advice that delivers measurable outcomes for sustainable business growth. Contact Marwan at: Phone: 02 8220 8750 Email: marwan.kojok@dcslawyers.com.au Web: www.dcslawyers.com.au

Business Franchise Australia 63

PROFILE : R P V EN D I NG

YOU WORK PART-TIME WHILE YOUR MACHINES WORK FULL-TIME RP Vending gives you the choice

ne of the most attractive features of a vending machine business is its level of flexibility. Operators can choose from a range of business packages that offer different levels of investment. These packages allow flexibility and operators can choose a level of investment that suits their needs.

This allows RP Vending owners to buy stock at very competitive prices, which in turn substantially increases the profitability of their business. Other benefits include full initial and ongoing training, 24/7 business support, a 1800 assistance hotline and a backto-base stock monitoring system, to name a few.

These different packages include:

One of the biggest advantages of a business with RP Vending is the fact that all these extra ongoing benefits are free! After the initial investment, RP Vending does not charge any franchise fees or royalties. This allows our business owners to put more money in their own pockets.

• The Starter package: This is best for operators looking to start with a minimum investment and steadily establish themselves in the industry. • The Income Booster package: This is for operators who may have another job and are looking for another source of income. • The Complete Vendor package: This sets up an operator in a strongly established vending business. Once an operator is comfortable with their business they have the option to expand and grow. RP Vending assists with this growth by helping operators add more locations and machines to their existing run! RP Vending Systems have been doing this for 16 years. They have over 40,000 machines placed throughout Australia and New Zealand. These machines are owned, operated and serviced by over 1200 RP Vending business owners and can be found in such locations as the Hilton, the Westin, the Sofitel, Myer, IKEA, ANZ and Armguard. RP Vending supports its business owners with its well-established buyers group. This group has wholesale partnerships with well-known brands including Coca-Cola, Smiths, Schweppes, Cadbury and Nestlé.

64 Business Franchise Australia

We assist all new operators with their business. You are not tied to us in any way after your initial investment. You own the equipment. We extensively train you on all aspects of a vending business - from stacking, maintenance, site selection and procurement. You are fully trained to be a completely independent vending machine professional. Our siting professionals are also of fantastic support in your business development! RP operators love the freedom they get from having such a flexible lifestyle. They no longer have to work the typical nine to five. They can work when they want, allowing them to spend more time doing the things they love, whether it be time with the family or more time spent playing golf! The freedom and flexibility provided by an RP Vending business is unmatched, with packages to suit different needs and lifestyles. If you are looking to take control and live the lifestyle you’ve always wanted, then an RP Vending business is exactly what you’re looking for.

For further information on RP Vending business opportunities contact: David Green Phone: 1 800 066 112 Email: david@rpvending.com.au Web: www.rpvending.com.au or www.freevendingmachines.com.au

HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

s "E YOUR OWN BOSS AND CONTROL YOUR FUTURE s "OOST YOUR INCOME IN A SAFE AND SIMPLE EXCELLENT CASHFLOW BUSINESS s /VER MACHINES NATIONALLY AND THE LARGEST NETWORK OF BUSINESS LOCATIONS FOR YOUR ONGOING SUPPORT s /VER PEOPLE PER DAY HAVE ACCESS AND ENJOY CONVENIENCE FROM AN 20 6ENDING MACHINE s 3TART YOUR OWN VENDING BUSINESS FROM AS LITTLE AS s 7HAT OTHER BUSINESS REQUIRES ONLY HOURS PER MONTH WORK #ONSISTENTLY GIVES TO RETURNS AND IS NATIONALLY ADVERTISED FOR &2%% s 7ITH OVER A DECADE OF REMARKABLE SUCCESS WE CAN GET YOU STARTED IN QUITE LITERALLY !USTRALIA S GREATEST BUSINESS 20 6ENDING

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VISIT US AT: THE PERTH FRANCHISING & BUSINESS OPPORTUNITIES EXPO

PERTH CONVENTION AND EXHIBITION CENTRE 21-22 MAY 2011 - STAND C05

feature

Mobile and

Cleaning Our feature story this issue focuses on mobile and cleaning industries within the franchise world. Both of these sectors are growing and business is booming for people on the move.

66 Business Franchise Australia

FRANCHISE OPTIONS

of business you would enjoy owning.

The franchising industry in Australia represents a vibrant and dynamic segment of the small business community, contributing upwards of 14 per cent of the national GDP.

In this issue we take a look at the benefits, drawbacks and choices in buying a mobile or cleaning franchise. These franchises would appeal to individuals who are looking to make a low to moderate initial investment, would most likely prefer to work on their own or with a partner and seek the flexibility and low overhead associated with working on the road and from home.

The choices in franchise opportunities are nearly limitless. As is the scope of minimum investments required. The financial minimum investments listed in our franchise listings section alone range from a mere $5000 start-up fee to upwards of $400,000. This is a good place to start. Get with a banker or financial consultant and come up with a realistic figure of how much you can afford to pay for a franchise. Then you must decide if you prefer a fixed location, as in a retail site, or a home-based business model that has you traveling to your customers. Buying a franchise, or any business for that matter, is a major decision. Before you begin your research, have a clear idea of what type

If the sound of a mobile or cleaning franchise appeals to you, explore your options, narrow your scope and start the process rolling.

The family car For some businesses, you can use your vehicle only to get to your desired location. In which case it could just be the car you have in the garage.

Mobile franchises We consider mobile franchises to be any business that can be conducted with the use of a vehicle. As the owner of a mobile franchise you have the benefit of having no fixed location, no lease, no site selection issues and no landlord. You are able to keep your costs low. You can work from home and take your product or service to your customer. Be aware that this will also mean you will be spending a great deal of time in your chosen vehicle. If you like the open road and the thought of traveling to your customers, this may a good business to pursue. With low start-up costs, little or no staff needed and the flexibility that comes with having no fixed location, a mobile franchise may be perfect for someone new to the franchise sector. So what opportunities are available? The list of available franchises that are mobile is longer than the roads you will be traveling.

Accounting, advisory or professional services would all be considered mobile and would not need a particular vehicle. This would include tuition and educational instruction as well. In these roles you would be the primary asset as your professional knowledge is your marketable product. You will more than likely travel to clientsâ&#x20AC;&#x2122; homes or businesses and charge a fee for your professional advice and service.

The fully loaded van Another option is to buy a franchise in which your vehicle is your business. This would include things like dog washing vans, mobile tool vehicles and all the coffee vans you see at schools and footy games. Everything you need is in your vehicle. You travel to your customers, but your customers come to you. Your vehicle is your place of business.

The transporter Then you have the vehicles that hold all the things you need to conduct business once you reach your desired customer. Services such as lawn mowing, car cleaning, dog grooming, house cleaning, fence repairs, home dĂŠcor services, pest control, property inspection, furniture restoration, vending services, outdoor fitness, plant rental, home repairs, sharpening services, beauty treatments, pool maintenance and computer repairs would fall into this category.

Business Franchise Australia 67

feature cont. DD franchise ad 230x55 v2 2009

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The party car

Cleaning Franchises

Then, for those of you who like to have a bit of fun while you are working, there are mobile franchise options in the recreation sector. You could supply bouncy castles, teach yoga to children, make teddy bears, be a DJ at parties or walk dogs and feed cats.

The cleaning industry has seen significant growth as more and more people have less and less time to dedicate to keeping their house, office and car clean. This has opened up the possibilities for more and more specialized franchises to fulfill the demand for both domestic and commercial cleaning.

Again, these are just a few of the choices available if you are considering a mobile franchise.

Choose wisely One of the best ideas when considering which path to follow is to first decide what type of service appeals to you. Obviously, if you are not a pet lover, than a dog washing franchise is probably not a wise move. If you love exercise and being outdoors, perhaps you should start your research on the fitness industry options. Buying a franchise is your first step to the freedom you are seeking. Donâ&#x20AC;&#x2122;t make the mistake of settling for an industry that you might not enjoy just because it initially costs less or the financing is easier to obtain. This is your chance to change the way you live and work. Find a franchise that appeals to you, then speak with the franchisor, speak with other franchisees and have a good long conversation with yourself. Is this what you really want? If the answer is yes, then go for it.

As with the mobile franchises, once you start doing some research, you will be amazed at the huge variety of cleaning franchises available. We have covered some of these in the mobile section, but the specialties include cleaning cars, gutters, tiles, houses, schools, businesses, windows, carpets, upholstery, mattresses, pools and ovens. Cleaning franchises are nearly always mobile as well, as you will have to travel to your customersâ&#x20AC;&#x2122; location to perform the service.

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SUPPORTING A ST HM A CARE

For more details:

CALL US NOW! 1300 13 27 13 www.electrodry.com.au

feature cont. Mobile/Cleaning Appliance Tagging Services Australian Vending B&S Mobile Sharpening Café 2U Crackmasters Duster Dollies Electrodry Carpet Cleaning Fastway Couriers The exception to this would be a dry cleaning franchise, in which you would have a fixed location. Cleaning franchise opportunities often appeal to couples or families, as they can work as a team to complete the job. It is also handy to have one person available to handle the accounting and marketing side of the business, while the other partner is on the road. Many of the cleaning franchises available have a central booking system which enables you to be out earning income instead of stuck at home scheduling customers. Uniforms, cleaning supplies and training are also part of the franchise package.

Things to consider These lists are by no means completely comprehensive – but are merely a guide to show you the nearly limitless possibilities available to you if you are considering pursuing a mobile or cleaning franchise career. As with all industries, there are some pros and cons. As stated earlier, a mobile or cleaning franchise (which is usually mobile as well) has many benefits. However, one of the things you must investigate thoroughly, if you wish to purchase this type of franchise, is the agreed upon territory. Our article ‘Know before you go’, by Louise Wolf, gives a very detailed explanation on the questions to ask when entering into a franchise agreement that involves territories. This is vital when your primary source of income is generated from you being out on the road finding and establishing customers. Do not underestimate the importance of territory in the mobile business. It can often be a ‘make or break’ scenario when it comes to creating a successful business.

70 Business Franchise Australia

If you are considering a business that involves a vehicle or a vacuum (or both) and you now realise the number of options available, you can go forth and start your research. Be smart – regardless of the fact that this may be a smaller initial investment – it is an investment in your future and your business. Treat the opportunity with as much importance and focus as you would if you were buying into a franchise that involved large start-up costs. Ask all the questions, gather all the relevant information from the franchisor and seek the help of professionals in the franchising field including bankers, accountants, lawyers and franchise consultants. Regardless of whether you are considering buying a mobile, cleaning or fixed location franchise – make a plan. John Downes shares with us some insightful tips on building a business plan in his article ‘Don’t plan to fail’. Phil Smith also helps with advice on maintaining control of your finances by having an active role in all aspects of the money side of your business. Read ‘Knowledge is power’, by Phil Smith for advice on understanding and handling your financial statements. Review your franchise agreement. Understand your territory restrictions. Know what your operating costs will be. Have a clear picture of the possible profits attainable. Speak with other current franchisees. Once you have done all this you will be in a much better, safer and confident position to sign on the dotted line and hit the road. We have listed a few of the available franchise systems that would fall under the mobile and cleaning umbrella. This is not an exhaustive list, but a good place to start. Happy hunting.

GroutPro Independent Property Inspectors James’ Home Services Jim’s Building Maintenance Jim’s Car Cleaning Jim’s Computer Services

Jumping J-Jays Kleena Cleaners

Kwik-Kerb Marrs Curtains Mastercare Nanotek PoolWerx RP Vending Resicert Property Inspections Snap-on Tools Southern Cross Chauffeur Spraypave Stainbusters Steamatic Step Into Life Stufflers The Leather Doctor and Vinyl Doctor, Tropical Plant Rental Wet-Seal Xpresso Delight

CMY

Looking for a rewarding and flexible franchise?

Mini Maestros offers fun and educational music classes for babies and children aged 6 months to 5 years. As a Mini Maestros franchisee you will nurture childrenâ&#x20AC;&#x2122;s innate curiosity in music. We are committed to providing fun and stimulating musical experiences through participation in singing, dancing, games and playing percussion instruments. For more information call 1300 786 557 or register your interest on-line at

www.minimaestros.com.au

Introduce young children to the magic of music with Mini Maestros.

Franchisor –eIn D epth : backcare & seating xpert ADVICE

Back

to Basics

Get a front row seat to a huge growth market with Backcare & Seating

or nearly two decades, Backcare & Seating has been an industry leader. We’re the nation’s largest specialty retailer of ergonomic products, and we are the only franchised retail business of our kind in the $7 billion health and wellness industry. In addition, our industry is expected to grow like wildfire over the next 30 years. With more Australians than ever taking a proactive approach to their health, Backcare & Seating is in a strategic position to capitalise on these trends. Australia’s 5.4 million baby boomers comprise more than half of the consumer market. They want to feel better, work better and live better. We provide clients a perfect solution to do just that. The strategy for our success has always been clear; take a wide-open market, utilise a sound business model, and apply extraordinary dedication to serving clients who seek relief and prevention of back and neck pain. It all began in Melbourne, Victoria. A physiotherapist and visionary established a unique specialty retail store with products geared towards health and posture. He soon realized the need to develop better seating solutions, especially as customers spent more time sitting at work and home. This lead to the development of a range of ergonomic products. Over the past 12 years these products have generated an enviable reputation for quality and performance around the world.

72 Business Franchise Australia

Developing franchisees One of the best aspects of becoming a franchisee is that Backcare & Seating provides the finest, most exclusive ergonomic products on the market. Many of our products are produced in our factories around the world and are not available through any other retail source or via the web. Traditionally 70-80 per cent of your sales will be generated through this product range. Our involvement in the wider Backcare Technologies group provides us access to ongoing product development and a channel to develop exclusive retail partnerships with other leading products from around the globe. There is no doubt about the quality and care you provide your clients. It is this commitment to quality products that have made Backcare & Seating the brand that consumers trust.

Initial education At Backcare & Seating, we don’t just give our new franchisees a manual and our best wishes. Our comprehensive training represents the level of commitment we make to our valued franchise owners and provides you with the basis to become a leader in the field so you can provide our customers with an informed and knowledgeable assessment for their needs. New franchisees spend two weeks training at the headquarters of Backcare & Seating in Melbourne, Victoria. Ideally, new franchisees attend two to four months before their targeted store opening date. Prior to opening your store, our team will support your pre-opening plan and then assist you in-store during the key opening week. The first weeks of education concentrate on in-depth product knowledge, spinal

anatomy, client relations and sales. Fieldtrips to vendor facilities and various local stores enhance our curriculum with hands-on training and interactions. The final phase of education focuses on the keys to running a successful operation. The senior staff of Backcare & Seating franchising lead sessions on the following vital topics: • Business planning • Financial management • Human resources • Marketing, advertising, and public relations • Merchandising and initial inventory requirements • New product development

Starting off Backcare & Seating is Australia’s largest specialty retailer of ergonomic and comfort products - and we want to stay that way. Support of our franchisees is essential to achieving our goals. Over the past 18 years, we’ve developed a system that is proven to create consistent results.

Location assistance Our development team has identified the most appropriate areas to open your store. We can then help you through the process of locating and negotiating your retail precinct.

On-site training We send a member of our operations team for a one-week on-site training visit to help you and your store perform as effectively as possible starting on the day you open. Your operations representative will come for the first five days of your soft opening, and then again for your grand opening. We will assist in the setup, merchandising and staff training

of your store. Your operations representative will also provide ongoing consultation and support on ways to build your business.

Merchandise support Our team will guide you in developing initial inventory, one of the most daunting tasks for franchisees. We will provide you with training and guidance in visual merchandising to make your store the polished retail environment you deserve.

Franchisor – In D epth : backcare & seating

Mentor program We know the value in having a mentor. That’s why you will be assigned an experienced franchisee to be your mentor. We will choose a mentor as geographically close to your location as possible. With a knowledgeable peer nearby, you will see the extraordinary benefits a close ally can offer. Before your own store opens, we ask that you spend time working with your mentor in his or her store. You will receive training in human resources, operations, inventory management, point-of-sale systems, marketing, merchandising, finance and accounting.

• Point of sale materials • National brand awareness campaigns

Franchise support system We organise regional meetings, refresher training, conventions, and several franchise committees to engage franchise owners with decision-making in all aspects of our business. We’re seeking talented entrepreneurs to help us expand our national retail network with successful new stores. The need for our products is growing. In partnership with our franchise owners, we’ll be poised to meet the demand.

the retail site is a significant feature of our franchise model. Further to direct-sales opportunities, you are encouraged in the early days of your establishment to build-up a strong referral network with local health professionals. By having a growing number of new clients being referred to you for a wide range of products, and their subsequent positive wordof-mouth feedback spreading via family, friends and colleagues, your Backcare & Seating franchise will grow in the most positive of ways. We are at the forefront of a growing market, and have the unique model to sell into multiple markets, both at retail and commercial levels.

Our promise Teamwork: We encourage strong involvement from franchisees across our business. Dedication: We are 100 per cent committed to creating growth opportunities for all franchisees through unparalleled support and education.

Constant improvement Great franchise support doesn’t stop with the start-up. It continues with ongoing guidance that you can count on when you need it most and enhances our ethos of constant improvement in what we do and how we do it. Your mentor and operations representative are always just a phone call or email away. Whenever you have a question or need advice, our experienced corporate team is at your service.

Advertising and marketing Enjoy the benefits of an advertising and marketing program that includes: • High-end consumer catalogues and brochures

We know what it takes to be successful In 1989, Backcare & Seating comprised of one store. Today we have franchised and licensed operations via associated companies in five countries. Products we have helped design are being sold in 15 countries worldwide.

Beyond retail / multiple sales dimensions In addition to establishing your Backcare & Seating retail operation, our business model has been developed to facilitate strong sales growth by being able to service commercial and government entities in your designated marketing territory.

• Constant contact marketing program

Ergonomic and product training is provided to you in order for you to correctly establish safe and effective working environments.

• Local area marketing tools

The ability to develop sales external to

• Customer relationship management system

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Transparency: We develop supportive franchise partnerships through honest business practices. We are improving our clients’ quality of life every day. At Backcare & Seating, when we say comfort is our business, we mean the comfort of our clients - and our franchisees. We want you to feel comfortable with your decision to join the Backcare & Seating team. It’s this philosophy that has allowed us to grow and maintain a unique and highly-regarded position in a multi-billion dollar industry. We have also received an overwhelmingly positive response from the healthcare community and have formed a strategic partnership with many medical professionals. For further information on Backcare & Seating opportunities contact: Mark Cohen Phone: 03 9353 0500 Mobile: 0413 932 777 Email: mark.c@backcare.com.au Web: www.backcare.com.au

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In both good or bad economic times, this industry is one of the few that prospers with an above average ROI while enjoying some of the lowest overheads of any business. You will also be able to maximise the many tax advantages. With this excellent system which has been refined from 35 years of intellectual property, previous experience in the financial world is not a necessity. Full training, 24/7 back-up, full support, fully compliant software and all licensing arranged. To be part of one of the fastest growing recession proof industries, please contact me for further details on this agency.

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F R A N C H I S E E S

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Resources at your fingertips! For more than 20 years CGB Publishing has applied their successful format to produce the finest quality business magazines and publications in the UK, Canada, Australia and New Zealand. CGB Publishing is recognised by the Franchise Council of Australia (FCA) and the Franchise Association of New Zealand (FANZ) as a leading supplier of franchise publications in Australia and New Zealand.

1500 LISTING S THE MO COMPRE ST HENSIVE GUIDE

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Financial A dv ice e xpert ADVICE

Knowledge is

power

UNDERSTANDING YOUR FINANCES

inance doesn’t have to be hard. Having a basic understanding of straightforward financial report cards such as your income statement, balance sheet and cash-flow statement will go a long way in managing your business towards strong and sustainable profits. We have all seen the global financial crisis (GFC) change the financial landscape and the associated impact that this phenomenon has had on our businesses and on the business of our suppliers and competitors. Consumer buying patterns have also changed, probably forever. You should not assume business conditions will return to the levels experienced prior to the GFC. As such, you can no longer sit back and leave financial decisions to others. People who are complacent and do not take an active interest in their financial well-being run a real risk of losing their business. Competition is increasing across the board. Business owners who will succeed in this climate are smart and take no prisoners. To take advantage of potential opportunities, it’s more important than ever that financial decisions can be made quickly and with confidence. Knowledge is power when it comes to understanding your financial statements. From here you can make better, moreinformed decisions about your business.

76 Business Franchise Australia

You need to be able to answer questions like, “Should you employ that additional staff member? How much will they need to sell per day/hour to cover their costs and make a contribution to your profit?” There are a number of ways you can do this. For example, if you spell out on paper the reasons and business case behind buying a new piece of equipment or changing a production process, you can calculate whether the savings this strategy will generate make the investment worthwhile before actually spending the money. Alternatively, imagine having a discussion with your accountant which actually focuses on the strategic direction of your business, rather than simply asking, “How much money did I make last year?” or “How much tax do I have to pay?”

devise strategies to significantly improve the financial position of the business. Which owner do you think has the greater chance of success?

Statements you need There are three financial statements that will be the most help to you in your quest to understand your business better: • Income Statement • Balance Sheet • Cash Flow Statement 1. The Income Statement The Income Statement tells you how much money your business earned during a given period – normally a financial year (1 July-30 June). This statement also tells you:

When it comes to finance, business owners can be split into two groups – ‘passive owners’ and ’active owners’.

• how efficient you are at managing expenses

Passive owners are those who simply file their financial statements in the bottom drawer. Their only interest rests with satisfying the tax man and potential shareholders.

• how profitable you are

Conversely, active owners are those who understand and use their financial statements to identify the strengths and weaknesses in current operations and, more importantly,

• how many sales you have generated • how efficient is your ability to sustain that profit over time By understanding your income statement, you are able to focus on the controllable aspects of your business and set future budgets and other business goals. By analysing your actual performance

“You can no longer sit back and leave financial decisions to others.” Phil Smith, National Head of Franchising, Westpac.

against your budget, variances can be identified for closer examination. You are then in a position to make decisions to correct unsatisfactory performance. Other tools (such as financial-ratio analysis) will also assist in this examination. 2. The Balance Sheet The Balance Sheet tells you what assets your business has and where the money comes from to pay for those assets. Assets can in the form of: • cash • plant and equipment • buildings • money that our customers owe us (debtors) Assets are paid for in one of two ways: • your money (equity), • someone else’s money (liabilities) Understanding the relationship between how much you owe, how much you own, and your current assets helps you plan future operations more effectively. The better the plan, the more opportunity there is for you to use available assets to develop more sustainable profits. 3. The Cash Flow Statement The Cash Flow Statement helps you understand how to fund the sales you make, and tracks your cash inflows and outflows for the year. Understanding this statement is critical, as no business can afford to run out of cash.

Even profitable businesses can fail if the owners cannot properly manage the cash flow. Profit and cash flow are not the same thing. While it is true that in the long term, businesses need profit to fund reinvestment and reward, the owners’ poor short-term cash flow management may mean a supplier refuses to provide the goods and services necessary to keep the business running.

Working capital You also need to ensure that your business has a sufficient level of working capital. Working capital can be likened to your business’ life-blood. No working capital means your business may quickly go onto life-support. Working capital funds are used to purchase stock. This stock is sold to customers who pay the business owner. The business owner then uses the money to buy more stock and the cycle continues. This is known as the ‘working capital cycle’, and understanding this cycle can help secure otherwise tied-up money to build the business.

Break even point This leads us to some other financial decisions you may need to make. For example, business owners must understand how to calculate their ‘break-even’ point. This is the amount of sales required to cover both the fixed and variable costs of your business. Will those additional sales be made at a loss? What is the real cost of doing business?

Improving your financial knowledge lets you have better quality discussions with your accountants, lawyers and business advisors. It gives you the confidence to negotiate with suppliers and customers, knowing the potential financial impacts that your decisionmaking may have on your future. No one is born a financial expert. To get a better understanding of your financial position, you can complete further education programs and related courses or speak to your accountant and other business advisors. Phil Smith is Westpac National Manager, Franchising. Over the past 20 years, Phil has worked with major banks in Australia, the United Kingdom, South Africa, and the United States. He has also spent time working in the SME sector. Westpac runs a series of financial education workshops on a wide range of topics including cash flow management and financial decision making. Details of the next workshop in your area can be provided by your local Westpac Business Banker or found at www.westpac.com.au. For more information please contact: Phil Smith Phone: 03 9608 4578 Web: www.westpac.com.au

Business Franchise Australia 77

L EG A L adv ice

Can I Sell my Franchise?

f you are considering buying a franchise, it is vital to know what the terms of the contract are concerning selling the franchise at a later date. This may be the furthest thing from the minds of potential franchisee owners, but must be taken into consideration at the time of purchase. A franchise is a licensed contractual right which is not necessarily transferable - unless there is a provision in the agreement to transfer and/or novate those rights. Novation is the substitution of a new contract for an old one whereby the new agreement extinguishes the rights and obligations that were in effect under the old agreement.

78 Business Franchise Australia

The Franchising Code of Conduct requires that franchisors disclose whether a right to transfer a franchise exists and, if so, the conditions of transfer. Even if there is no express provision for transfer in the agreement, a franchisee may still request the franchisor to consent to a transfer. However, there is no contractual obligation on the franchisor to consent.

Donâ&#x20AC;&#x2122;t assume you can sell The code provides that a request for franchisors consent to transfer or novation of a franchise must be made in writing. The code does not expressly require that there be a right to transfer or novation in a franchise

agreement. It is often just assumed by franchisees that such a right exists. The Code of Conduct is a mandatory industry code. Franchisors cannot contract out of their legal obligations. Careful attention should be paid to the grounds for refusal. Make sure the grounds are reasonable and that they comply with the code and that any first right of refusal to the franchisor is on no less favourable terms than a third party is prepared to offer. Generally most franchise agreements provide a procedure allowing for the franchisee to sell the franchise, subject to the franchisors approval and a first right of refusal.

“There is no obligation on the franchisor to buy back the business from the franchisee or recognise any goodwill that may have been built by the franchisee over time.” Robert Toth, Franchise Partner, Wisewould Mahony Lawyers.

What are reasonable grounds for a franchisor to refuse a prospective franchisee? The code sets out grounds upon which it is reasonable for a franchisor to withhold consent. Those grounds include the following: (a) The transferee is unlikely to meet the financial obligations under the franchise agreement. The franchisee effectively does not have sufficient working capital, assets and reserves. (b) The transferee does not meet a reasonable requirement of the franchise agreement for transfer. This is open to broad interpretation. (c) The transferee has not met the selection criteria. This usually relates to the franchisee being, for example, unable to speak the language or failing training requirements. (d) The transfer would have a significant ‘adverse effect’ on the franchise system. This is open to broad and subjective assessment by the franchisor. (e) The transferee does not agree in writing to comply with the obligations as a franchisee. This is a most curious provision! (f) The existing franchisee is in default of his or her obligations and has not made reasonable provision, or cannot pay amounts owing to the franchisor, even should he transfer the business. (g) The franchisee has breached the agreement at the time of transfer and not remedied that breach.

The code provides that a franchisor must, within 42 days after a written request for transfer, give the franchisee written notice that consent is withheld and reasons why consent is withheld. If the franchisor does not provide that consent in writing within 42 days of the franchisees request, the franchisor is taken to have given its consent. The process of transfer and assignment involves a balancing of the rights of the franchisor to protect their interests, brand and reputation. As well as the right, if expressed in the franchise agreement, of the franchisee to sell his or her business and licensed rights. On a transfer or sale of the franchise business, the code requires the franchisor to give a current disclosure document to the incoming franchisee.

Is there a good time to sell your franchise? Franchise agreements are for all sorts of terms. The code does not require the franchisor to grant any minimum term. Therefore a franchise right can be granted for 12 months, three years or 20 years. There is no obligation in the code for a franchisor to grant a further term or option to the franchisee. Selling a franchise within the first two or three years is not an opportune time and is likely to crystallise a loss to a franchisee. Most business plans provide for a return on investment (ROI) to a franchisee after three or four years. The up-front capital costs of entering into the franchise are generally amortised over the first two to three years.

Therefore, it is unlikely that a franchisee will be able to ask for any good will or obtain a return on their capital costs if they sell in the first two to three years, although that will depend on the nature of the franchise. Having a trading history and showing financial statements that are up-to-date, as well as providing for a reasonable wage and profit to the operator, will place a franchisee in the position to have something to offer a prospective purchaser.

What is my business worth? Franchisees should understand the basic principle of franchising, which is that the goodwill built over time by the franchisee is really that of the franchisor, as the franchisee is trading on the franchisors brand and system. The franchisee is granted a licence (a contractual right) to operate the business under that brand and system. The good will at the end of the franchise term remains that of the franchisor. Any good will that a franchisee can recover on sale will depend on: (a) whether the value of the franchise system as a whole has increased over time (b) whether the individual business itself is profitable The vendor may ask for a multiple of its profit. This could vary from the previous years’ net profit, the average of the last two or three years net profit or a multiple of three to five years profit. There are other valuation models that can also be used. At the end of the franchise term, if there is no further option, the licence ends. The franchisee is required to de-brand. In that

Business Franchise Australia 79

L EG A L adv ice

event, the only obligation on the franchisor is to pay the franchisee the depreciated or written down value of the franchisees plant and equipment and stock. There is no obligation on the franchisor to buy back the business from the franchisee or recognise any good will that may have been built by the franchisee over time. Why? Because it is the franchisors goodwill.

Is a franchisee entitled to renew for a further term? Franchisees should not assume the franchisor will grant the franchisee a new franchise agreement for a new term at the end of their contract or grant the new incoming franchisee a new franchise agreement if they sell the business. There is no such obligation under the code or in franchise agreements that give franchisees that right. It is therefore best to communicate with the franchisor before placing your franchised business on the market for sale. Clarify the franchisors policy and position concerning the sale of the franchise. Will they agree to grant a new franchise to the purchaser or will they only agree to transfer the unexpired term of your franchise? This can be a critical question that will impact on the value of your business. Often the franchisor will agree to enter into a new franchise agreement with the purchaser as the franchisor can then ensure their latest form of franchise agreement is in place.

So when should I sell my franchise business? The code was amended on 1 July 2010 to require franchisors to disclose what is to occur at the end of a franchise term. The code provides that if a franchise agreement is for a term of six months or longer, the franchisor must notify the franchisee at least six months before the

80 Business Franchise Australia

end of the term of the franchisor’s decisions to renew or not to renew the franchise agreement or to enter into a new franchise agreement.

Many updated disclosure documents now meet that requirement by simply indicating that there is ‘no right to renew’ the franchise agreement at the end of the term - without any further notice being provided by the franchisor.

Plan how to sell your business BEFORE you buy it

The best time to sell your franchise business is shortly after renewing the franchise agreement, whilst you still have a reasonable term left. However, if you only have two years left of your franchise term without knowing the franchisors position, then you have little to offer a buyer. Don’t expect the franchisor to be cooperative if you are in default of your obligations at the time of your sale. Also don’t overlook your lease term. If the franchisee holds the lease, how much is left on the lease term as opposed to the term on your franchise? They often are not the same. As with any business you need to plan for a sale. This requires work in the early stages, even before you place the business on the market check that your financials are up to date. You should work closely with your accountant and lawyer to prepare for sale.

The costs of selling your franchise business Before commencing the process of selling, ensure you understand the cost and exit fees. You should take these into account in your negotiations with a prospective buyer. The costs of selling can be considerable, including: (a) business agents fees and advertising (b) landlords costs to approve the incoming franchisee

(d) capital gains tax on eventual sale

Before you buy your franchise business, plan how to sell it. Do your homework. Get expert advice from a franchise lawyer and your accountant and identify the issues, costs and process. Understand the legal constraints of your contract with the franchisor. In the event you do want to sell your business, don’t accept the first purchaser that comes along. Do your due diligence on the buyer just as they will undertake their due diligence on you. Will the franchisor approve the prospective franchisee? Do you think the purchaser will be able to successfully complete training? Does the purchaser have the capital to acquire the business? Do they need to obtain finance? If so, how much? By asking these questions at the earliest opportunity, you may save yourself time, costs and considerable disappointment. Robert Toth is a Partner with Wisewould Mahony Lawyers and has authored many articles on franchising and dispute resolution in franchising. He acts for a number of international franchisors and companies and has assisted them to establish business operations in Australia. Wisewould Mahony is an Australian law firm that is recognised in the area of franchise law providing clients with corporate and commercial advice. Contact Robert at: Phone: 03 9612 7297 Email: robert.toth@wisemah.com.au Web: www.wisewouldmahony.com.au

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PROFILE : g rou t pro

Better Income &

Better Lifestyle as a GroutPro Franchisee

Low in-goings, high margins and great flexibility seal the deal for GroutPro franchisees.

hen you get down to it, what do most people really want? Freedom and time with friends and family, time to enjoy life and the income to support your chosen lifestyle, with the flexibility to choose when to work and when to play. GroutPro founders Rob Howard and Joe Hesmondhalgh continually see people joining the GroutPro franchise family with the goal to, “Take back control of their lives, get out of the rat race, fire the boss and do something for themselves without compromising on the amount of money they bring home.” GroutPro franchisees come from all walks of life, from banking and office jobs, from construction workers to truck drivers and everything in between. All are searching for the same goal - income and flexibility. One excellent example is Duane Moul. In his previous job, Duane had to leave the house by seven am and wasn’t home until at least 6pm. Five months after his purchase of a GroutPro franchise, all that has changed. Duane is thrilled to now be able to spend breakfast and pre-bed time with his ﬁrst child. “My initial goal was to replace my salary and enjoy my new daughter,” he explains. “I’m working better hours, working fewer hours and earning just as much as I did before.” Duane had been the Operations Manager for a large cleaning company with 300 people reporting to him. “But I was tired of other people’s problems and reporting to someone else all the time. I wanted to be my own boss. Then I picked up a copy of Business Franchise magazine. It had a proﬁle on GroutPro and I could see the potential in the service instantly,” comments Duane.

82 Business Franchise Australia

“Having also been in real estate as well, I’d seen numerous instances of poorly-sealed or maintained grout in bathrooms. Grout gets dirty – period,” says Duane. “What GroutPro has is an easy way of ﬁxing that without the hassle and expense of re-grouting or re-tiling. It really appealed to me as a business, and I just knew there was a market out there, so I contacted the company.” Duane then phoned around a dozen of the 40 GroutPro franchisees and asked them about the market and the quality of the franchise itself. “They all said positive things and the entry price was just $29,950 + GST - all inclusive for everything I needed, plus a launch marketing campaign. I reckoned it was the right move.”

Everything you need to know GroutPro franchisees start with a week-long training course which Duane describes as absolutely ﬁrst class. Duane states, “It covers everything from hands-on operation to marketing and quoting, I left it fully-prepared and ready to run. “The most important part of the role is getting the message out there to potential customers. The GroutPro process cleans, rejuvenates and re-colours old grout and prevents it staining again. “Once people know about it then it really sells itself, so the challenge is getting to people. This is where the GroutPro system excels, with comprehensive marketing and sales training coupled with fantastic promotional material and a great system with multiple income streams. “I’ve stuck to the system and used the marketing techniques GroutPro have put

together and they have kept the phone ringing with new business from the start. The franchise purchase price even includes a great launch marketing package to get you customers as soon as you finish the training course. “Once people realise what can be done to their tiles and grout for a fraction of the cost of what they feared, they are so relieved. When they see the results of what we do, they’re very happy indeed.” Duane believes that GroutPro offers great support in the form of a private online support forum with an enormous database. This allows all franchisees to exchange essential information, post questions or discuss issues. It also has a large library of marketing material, newspaper adverts, plus an online quoting system. This enables franchisees to quote the right price and support each other. The end result is a cohesive team of franchisees and excellent service for GroutPro customers. Apart from marketing skills, Duane says the essential elements for success include common sense, a good business head and a bit of DIY experience. Duane has proven just how fast you can build a successful business of your own, with the backing of a well-established franchise system like GroutPro. If you think this might be the business for you, please call GroutPro, we’d love to hear from you – and so would home owners in your area. For further information and to download your FREE information pack contact: Phone: 1800 822 459 Web: www.groutpro.com.au

e x pert a dv ice

Sweet Sweet Goodness What does it take to be a good franchisee?

hat does it take to be a good franchisee? What does good mean anyway? Is it happiness, satisfaction, doing the right thing, profit? It’s probably all these things and more.

Franchisors, Current Franchisees, Field Managers and Professional Service Providers 91 responses

support alone to give you everything you need to be a good franchisee. You should never ever ever shut yourself off from the rest of your franchise community, thinking that you know it all and can do it on your own.

We asked 1197 people “What does it take to be a good franchisee?” I wish to share the results with you, along with my thoughts and a bit of tough love.

Highest 3 responses

Franchise systems behave like communities, as everyone is focused on doing the right thing, so everyone can benefit from group achievement. Franchise communities live long and prosper when everyone comes together to kick around ideas and determine solutions. So to do better, be better. Good franchisees are actually good franchisee citizens. Let me explain. As a franchisee citizen, you have rights, giving you freedom to act in certain ways and you are responsible for obeying the laws, regulations and rules relating to the franchise business as well as balancing the interests of the community with your own. As a franchisee citizen, you:

We surveyed 1106 prospective franchisees who visited the national franchising expos in 2010, along with 91 franchisors, current franchisees, field managers and professional service providers in the sector. While the representation may be a bit lopsided, the results are nevertheless insightful. The table below outlines the top three and lowest three responses of the two study groups in relation to the question “What does it take to be a good franchisee?”

Prospective Franchisees 1106 responses Highest 3 responses Training provided by the franchisor [77%] Franchisor’s support, Field Managers and Trainers [71%] Maintaining standards and following systems [53%] Lowest 3 responses Willingness to collaborate and participate in the franchise system [42%] Access to professional, experienced advisors [30%] Attending franchisor events [25%]

84 Business Franchise Australia

Integrity of the franchisor and franchise system [35%] Ability to listen, relate and respond [34%] Franchisor’s strategy and leadership ability [34%] Lowest 3 responses Friends and family [15%] Franchising Code of Conduct and Franchise Agreement [11%] Previous work history and current competency [7%] With clapping hands of joy, prospective franchisees showed me that they understand that training, in-field support, maintaining standards and following systems are essential to ‘goodness’. Whereas participating in franchise system functions and events are less important. I’ll be honest with you, I had an apoplectic fit when I read this bit about the lowest three responses. There is much goodness that comes from collaborating and participating in the franchise system and attending franchisor events. The free flow of information, support and insight you receive when networking and hanging out with peer franchisees is priceless. You should never ever ever rely on the franchisor’s training programs and in-field

• have the right to profit from your contribution • expect that certain behaviours will be upheld • are accountable to doing the right thing • have the right to share in the spoils and rewards of that franchise community All of these things are ramped up when you participate in the social and learning events of the franchise community. As for accessing professional, franchise experienced advisors as a factor of goodness? SMACK! You will save time, save money and get specific advice on franchising when you engage with experienced lawyers, accountants and bankers within the franchise sector. Visit the Franchise Council of

“Franchise communities live long and prosper when everyone comes together to kick around ideas and determine solutions. So to do better, be better.” Julia Camm, Founder of Corven.

Australia’s website for a complete list of professionals. Disagree? That’s okay. But if you are not willing to invest in getting the best advice, then perhaps you’re not ready for franchising. The 91 franchisors, current franchisees, field managers and professional service providers I spoke with came to the conclusion that integrity, listening, strategy and leadership are the core factors of franchisee goodness. But how do you discover this when you are doing your research on a franchise system? Let me share with you how to turn the insight from this little research piece into action. In the table below you will find a series of questions to ask a franchise system that are directly related to these factors of goodness. Highest responses

Maintaining standards and following systems [53%] What are the benefits of maintaining standards and procedures? Do you have clear, written standards to achieve and procedures to follow? Can I see an example? How is unacceptable behaviour and noncompliance managed? How often do you monitor compliance with all legal and regulatory requirements beyond the franchise system’s rules? Ability to listen, relate and respond [34%] Does the franchisor listen well and respond? Provide examples. Franchisor’s strategy and leadership ability [34%]

What training is available to me throughout my life as a franchisee?

Can you give me at least five examples of when the franchisor had to make a tough decision? What was the issue and the outcome? Did the franchisor collaborate with franchisees?

What will I learn during the induction program for new franchisees?

Lowest responses

What is the structure? How will I learn – workshops, on-site or a blend?

Factor Willingness to collaborate and participate in the franchise system [42%]

Factor Training provided by the franchisor [77%]

Franchisor’s support, Field Managers and Trainers [71%] What in-field and online support is available to me? What is the role of my field manager? What do they do when they visit? How do field managers add value to my business? How do you measure that?

How can franchisees collaborate, participate and influence the franchisor? What are their top five benefits of collaborating and participating in the franchise system? Access to professional, experienced advisors [30%] What will an experienced franchise lawyer,

accountant and banker do for me that a general practitioner cannot? Attending franchisor events [25%] How will I and my business benefit from attending franchisee meetings, events and conferences? What are the costs involved? What are the challenges of attending these events? Being a good franchisee is all about your attitude. A current franchisee told me “franchisee attitude is the basis of their success and their responsibility” as it is “all about a focus on the big picture, the greater good and understanding that in a franchise sometimes things don’t go your way but that the greater good will benefit you more often than not.” Is that you? I hope so! Julia Camm is founder and lead consulting academic of Corven. Since 1995, she has juggled full-time training consulting in franchising with an academic career in workplace learning. In 2006, Julia was appointed by the FCA to establish the Women in Franchising Network. Corven’s online franchisee community has sourced Australia’s best news, views, tools and links to additional resources available for free to prospective franchisees. For more information please contact: Julia Camm Phone: 1800 65 15 45 Email: community@corven.com.au Web: www.corven.com.au

Business Franchise Australia 85

PROFILE : JU M PI NG J-JAYS

Jumping J-Jays

bounces two more franchisees into Adelaide

umping J-Jays continues it’s strong growth pattern by welcoming two new franchisees in Adelaide.

Christian Chavez has just become part of the Jumping J-Jays organisation. Christian is actually a Project Manager for a construction company. He wanted to find a source of a second income while still being able to keep his current job. Jumping J-Jays was a perfect fit. “Jumping J-Jays jobs are on the weekends, which works for us. We follow the one day marketing plan from Jumping J-Jays, which takes about six hours – my wife does that part,” says Christian. “Jumping J-Jays has a central booking system. We all share the same intranet system, from there I can log on and have a look at what jobs I have booked for the weekend. I then get in touch with the clients to co-ordinate the set-up times.” Christian is able to accommodate a large number of parties within one weekend day. He rosters the parties and then starts early, ensuring all the castles are set up well before the parties start. By the time he has finished setting up the last castle, he can return to start taking down the earlier ones. He has done six parties just on a Saturday with this type of system. He is confident he will reach his GUARANTEED TURNOVER of $100,000 in sales within the first year. With an expected 46 per cent profit margin, this is an amazing part-time job! Although the money is great, Christian’s favourite part of the job is when he shows up at the parties and all the kids yell, “The bouncy castle man is here, the bouncy castle man is here.” Christian says “Kids are so happy to see you

86 Business Franchise Australia

– you almost feel like a Wiggle!” Vic and Susie Provenzano have also just purchased their own Jumping J-Jays franchise. Susie works on the marketing and administration while Vic takes care of the bookings over the weekends. Susie said they were looking to earn some extra income. She works part-time and Vic works full-time, so it needed to be a weekend job. They had talked about doing something different. “We saw an ad about Jumping J-Jays and we also knew someone who had a Jumping J-Jays franchise who was doing really well,” Susie commented. “It looked like something we could do in addition to the jobs we already had. It was a low outlay of money to purchase the franchise as well.” Susie said that although they had just started, they were already busy due to the central booking system. Their kids also love the fact that their parents own a Jumping J-Jays. The couple has been putting up a castle most evenings to check that all the castles are in good order. So the big conversation each evening starts with “Is Dad putting up a bouncy castle tonight?” Christian and Vic have certainly joined a strong and exciting business in the franchise industry. Jumping J-Jays is the largest party castle company on the planet. With over 60 franchised territories serviced and only 12 still available to invest in and 700 jumping castles and slides throughout Australia, Jumping J-Jays is the ‘go to’ company for kids party entertainment. Consider the following benefits in owning a Jumping J-Jays franchise: • Great Affordability – Franchise costs start

at just $35,000, including 200 castles and accessories. • Great Flexibility – The party industry is primarily on the weekends, which gives you the weekdays to pursue other interests or keep your other full or part-time job. • Great Income – Jumping J-Jays is so confident you will earn a substantial income that they guarantee $80,000 or more in sales for the first year. • Great Profit – Once you are established, the estimated profit achievable is around 46 per cent. • Great Overhead – There is NONE! Your business lives in your garage or shed. • Great Variety – You have access to 35 different themes for your parties. • Great Resources – Jumping J-Jays has a central booking system that operates seven days a week. Add to this an intranet booking and reporting system, a national marketing team and local area marketing program as well as a group insurance policy and you can’t go wrong. Best of all, you are becoming part of an industry in which the primary focus is to help children have fun. You earn a great income while taking part in children’s parties, community events, child care centres and school fairs. These are just a few of the venues who love to have Jumping J-Jays bouncy castles. If this sounds like a fun and rewarding business, why not get started right now? For further information on Jumping J-Jays contact: John Newton Phone: 0414 237 573 Email: franchisesales@partycastles.com Web: www.partycastles.com.au

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PROFILE : AUSTV EN DI NG

Can U-Turn

Candy into Cash?

importantly, Austvending will provide you with ALL of your locations upfront. Yes, you read that correctly, Austvending finds suitable locations for you, installs all machines on site and provide you with training wherever you are in Australia. Bulk vending began in 2001 in Australia with the U-Turn ‘money maker’. The same concept that gave us all those great little toys over the past 40 years, suddenly began to provide confectionery, nuts and toys – all in one great machine.

he vending industry may seem too big and varied or perhaps you believe there is no money to be made in owning your own vending business. Few people realize the potential for a substantial cash income in vending. The team at Austvending believes differently. Through their years of experience they have developed potential earnings based on average takings per machine. If you own 100 machines and each machines makes only $3 per day (a low figure) – if you calculate this over one year your Gross profits are $92,092. If you have 200 machines, well you can do the math. Then consider that some machines will make more than $3 per day but it is the average what really matters. Luis Nevares, General Manager of Austvending remembers when he first started in the vending industry. He and his business partner had very little money (being full time students) and had difficulties starting their own business. He was unsure as to how much income he could generate from working in the vending industry. At the end of the first month they spread all the 20c coins across the dining room table. It took some time, but when they had finished counting – they realized they had just made enough money to pay the rent and keep the business going. It was at this stage the Luis realised if he

88 Business Franchise Australia

dedicated himself to this industry, he would be able to make a reliable cash income and be his own boss. “I was planning to go back to the finance industry where I worked for some years but after my vending experience there was no turning back. I effectively managed to beat the 9 to 5 grind.” Luis is now committed to helping others achieve the same personal success and to bring new proven business concepts into Australia. Many of Austvending’s current business owners and nearly every individual who enquires about the vending industry wants to either supplement their current income or change their current occupation to allow themselves more time to enjoy their life. Whether you are building for your retirement or just complementing your current income, vending is a sound investment that will deliver tangible cash every month. This part-time job can generate a full-time income. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. They have a proven system that can provide steady, ongoing, long-term cash income. They offer a large variety of package systems to meet your growing income goals. Most

These portable machines are now found in universities, banks, office buildings, staff rooms, shopping centres and airports. They have extreme flexibility in location placement as there is no electricity required to run these machines and they take up very little space. With the machines now operating at $1 and $2 vends, many Austvending operators earn in excess of $1000 per day when servicing their rounds. The U-Turn ‘money makers’ offer the highest profit margin of any similar machine in the world. Want to feel good about making money too? Austvending has exclusive relationships with the Royal Flying Doctor Service, Teen challenge, Ch.L.C.R.F and other associated charity partners. This ensures excellent location opportunities, integrity and goodwill. Austvending business owners contribute $30+GST per machine per year. For this licence fee, they are supporting charity organisations and being given prime locations, along with badges confirming charity support for all their machines. Austvending’s mission is to offer the finest vending equipment available, to establish successful vending business partners and to provide service that exceeds expectation. Austvending provides global products with national support and local service. Austvending wants their business owners to prosper. For more information on becoming a part of the Austvending team contact: Luis Nevares Phone: 1300 769 967 Web: www.austvending.com

Invest with Austvending and begin a lucrative, rewarding way of life

At Austvending we specialise in establishing new vending machine businesses for individuals all-over Australia and New Zealand. We take care of all the machine locations, the initial stock for the machines, the local training and deliveries; all with an outstanding level of customer service. รท (DUQ D IXOO WLPH LQFRPH RQ SDUW WLPH KRXUV รท 3URรฐW RQ SURGXFWs IURP % WR รท &XUUHQWO\ ZH KDYH ZULWWHQ YHQGLQJ ORFDWLRQ DJUHHPHQWV LQ HYHU\ FDSLWDO FLW\ in Australia รท ,QYHVWPHQWV GHOLYHU D UHOLDEOH &$6+ LQFRPH HYHU\ PRQWK, do vending with Austvending

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e x pert a dv ice

Think like the FBI Thinking of becoming a Franchisee? Then you need to create your own

Franchising Bureau of Information

efore you select a franchise system or a site, you need information. In the words of Donald Rumsfeld, former US Defense Secretary, “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” The fear in taking on a franchise is the unknown unknowns. You can do some work to find out about many of the issues relating to taking on your franchise. There are many people who know about franchising and the associated issues. It is a wise investment to consider how these people may be able to assist you in what can be one of the most important decisions you ever make. Whilst the business development manager will be able to tell you all the good things about the system, and the network development manager will be able to tell you all the good things about your new site or territory you are taking on, how do you verify this information, or at least obtain a balanced view? Good franchise systems work like a welloiled machine in processing potential franchisees, and I commend them for this. It is a combination of teamwork and

90 Business Franchise Australia

sound knowledge in what they are selling. Hopefully they have a long term vision and a network development plan they are working towards. All this should be the result of a strong board of directors and good executive management, working in the same direction. Your job, to go forward, is to decide what YOU need to know and demystify the ‘Unknown Unknowns’!

Selecting a Franchise System The first thing I suggest is look to something you like and hopefully have an interest or a passion about. If you are a fitness fanatic, then a health club or a gym; if you like outdoors and exercise, then a lawn mowing round or a pool franchise; if you are into service and quality, then a retail type store may be for you. It should be relatively easy to find something you enjoy. Try surfing around www.franchisebusiness.com.au as a good way to help you shortlist from the 1250 available systems. Once you have an idea of what you wish to do, it comes down to looking to see if any of the franchise systems available suit you or not.

What can a franchise system do to attract you? A good system will have good information to supply to its perspective franchisee. Whilst

they cannot tell you what sales another store is making, or what profits they are making, they can give you the name and contact details of other franchisees and let you have a chat about how the system operates. Some franchise systems run what we call an analogue model, which effectively tells the franchisor the sites most similar to what you are considering. An analogue model works to select a couple of parameters which are considered to be the most important drivers of the stores. It then matches your proposed store to the most similar stores, based on these drivers. A simple example may be that you are proposing to open a news agency in a country town. The franchisor may agree to classify country towns as: • Large

> 50,000 persons

• Medium

20,000 - 50,000 persons

• Small

10,000 - 20,000 persons

• Very Small

< 10,000 persons

A second major variable may be: • Are you in a large shopping centre (mall)? > 30,000 sq m • Are you in a smaller shopping centre? < 30,000 sq m • Are you in a strip? (main street) You may have decided you wish to open a newsagent in a small shopping centre

“Your job, to go forward, is to decide what YOU need to know and demystify the ‘Unknown Unknowns’!” Peter Buckingham, Managing Director, Spectrum Analysis.

(< 30,000 sq m) in Ballarat (population 85,000).

area, a group of post codes or a radius around a proposed store.

• Consultants who specialise in demographic and site selection assistance

An analogue model would tell you, out of all the news agencies in the franchise system, which ones are located in smaller shopping centres in large country towns. The franchisor can then supply a list of franchisees for you to contact.

As the 2006 Census is now five years old, and the new Census is not due out to late 2012, companies who specialise in demographics also have information giving accurate population estimates for 2010/11, which is continually updated until the 2012 Census is released.

• Legal consultants who deal specifically with issues relating to the franchise industry

Similarly, the franchisor may use a system like this to estimate sales (for their internal use only), by finding similar sites to the proposed and looking at their average sales.

Site selection The franchise system should also be able to give you the parameters for their site selection procedures. Most franchisors will not disclose their internal sales estimates, as this can lead to being accused of misleading you. However, they can arrange for you to talk to people in similar stores to your proposed store. What these franchisees disclose is up to them. You can also look at residential and business demographics to understand who lives and works around the area. The most basic demographics for an area can be looked up for free on www.abs.gov.au and looking in quickstats. At least you can look at the demographics of an ABS postcode and see how it compares to the Australian averages. Companies who specialise in site selection and territory planning can make available all the details for a specific post code such as the residential demographics (who lives there), business demographics (who works there), a good map of the area, and a 400 – 500 business hitlist. Tailored information can also be sourced, be it for a specified trade

It is worth the effort and expense to employ such experts as they can provide crucial data regarding your proposed area of business and the possible customers within that area. If you can think of who your proposed customers are, you can have a fairly good match to the area you are planning to go into.

Territory selection If you are going into a service business, then the territory you take will have a good or bad effect on the outcome of the new opportunity. Again, information from the ABS or from territory experts can greatly assist you in understanding the potential of the area. In many cases, franchisors will provide an information pack on the proposed territory. If they do not, maybe you should question why.

Types of consultants that can assist you If you look up www.franchisebusiness. com.au there are many different types of consultants that can help you, or the franchisor to move forward. These include: • Consultants to help you choose a franchise system, or offer them for sale on behalf of the franchisor

• Consultants to help you find a job in the franchise industry Overall, there are a large number of professionals who have specialized in the franchising industry. They are available to assist you in making good decisions.

Summary No matter what franchise system you select to join, make sure you do your homework, and make sure they do their homework. Gather your information into your FBI file. You need to feel comfortable that the territory you buy, or the site where you select to open your new venture, has been properly evaluated, and is not the result of the SWAG (Scientific Wild A$&%d Guess) approach to site selection! Select well Grasshopper! Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a Fellow of the FCA and a Certified Management Consultant. Spectrum specializes in assisting clients with decisions relating to store location and territory planning, using various scientific and statistical techniques. Contact Peter at: Phone: 03 9882 6488 Email: peterb@spectrumanalysis.com.au Web: www.spectrumanalysis.com.au

Business Franchise Australia 91

Jan i ne’s T i ps

“If you understand your accounts, you will understand the DNA of your business.”

Clean up

Janine Allis, Managing Director, Retail Zoo.

your Business H

ave you ever renovated your house and there is that one wall that remains half sanded down and you get to the point that, because you have lived with it for long enough, you don’t even notice it anymore! Science has proven that we all get blind to what we see everyday. Here are some tips to stop the store blindness: • Use a mystery shopper program or get a friend to mystery shop your business. • Create weekly lists of what to look for in every part of your business, front and back. Does the store/office need a paint? Is it clean? Are all the lights working? If this is completed weekly, you can ensure that whatever was found the first time is fixed for the second visit and so on. Even if you are in your business everyday, make sure you take the time to do this review. You will be surprised at what you find. • Look at your business from the perspective of the customer. If you have a retail store, stop and look at the store. Is it clean and inviting? Is it tidy? How is the store and stock presented?

Clean up your accounts Understanding your numbers, doing monthly bank reconciliations and doing your own accounts will greatly increase your likelihood of making and increasing your profit.

What type are you? 1. Do you have a pile of invoices somewhere and you are far too busy to do your accounts and profit and loss statements.

92 Business Franchise Australia

You feel they are far too confusing anyway. 2. Are you one of those business people who completes your accounts on a monthly basis and you know where every penny has gone? Do you complete a bank reconciliation every month and put your GST into a separate account? 3. Are you the third type who gives a box of receipts to a bookkeeper to sort and the bookkeeper tells you how your business is going? If you have not started your own business yet, you may be thinking, “Of course I will be number two.” Which you should be, but I am so surprised by how many people put the numbers to the side to deal with them later. This is where most businesses get it wrong. People say, “I am not good with numbers,” or “it’s too confusing,” or “I haven’t got the time.” If you are this type of person do not despair. Off-the-shelf accounting systems are easy and if need be, get someone in at the start to help you get it right. I am talking from experience; when I started out, I quite honestly did not know the difference between debit and credit! I am not saying you do not need an accountant. I believe you do, but your accountant should assist you once a year, or at the start-up of your business - to help you get set up. Your accountant should not be helping you on a daily or weekly basis. If you understand your accounts, you will understand the DNA of your business. You will see where every dollar goes, which means you can fix any problems quickly.

Finally – the Black Pit The other problem people face is the black pit of expenses. These are the expenses that build up over time. They reach a point where they creep up on you and you find you are wasting an enormous amount of cash each month. Clean up your expenses. Look at how you can be more efficient. Every five years we run a competition in our business focusing on how to save money. There are always some great ideas and it is amazing how the little things add up. We only copy in B&W and print two-sided. This small change saved the business over $8,000 in one year. Have solid policies and make sure that the people who work for you understand their level of spending. Australia is becoming one of the most difficult places to run a business, with overheads increasing every year. You need to have a tight, well-oiled machine to ensure your business is robust and can withstand the ups and downs. Janine Allis is Managing Director of Retail Zoo, holding company of Salsa’s Fresh Mex Grill and Boost Juice and the Founder of Boost Juice Bars. Boost is now in more countries than any other juice bar in the world. For more information contact Retail Zoo franchising sales: Phone: 03 9508 4400 Email: aussiefranchising@ boostjuicebars.com Web: www.boostjuice.com.au and www.salsas.com.au

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PROFILE : M A RRS cu rta i ns

MARRS

The Finishing Touch

Find your Creative Flair

arrs have been an established part of the window furnishing industry for over 32 years. With brother and sister duo Sally-Anne and David Ferguson leading the way, this second generation partnership has immense industry and business knowledge to take Marrs successfully into the future. Sally-Anne and David have developed a system that allows for franchise owners to have the flexibility and lifestyle benefits of being a mobile business owner, coupled with the opportunity for business owners to inject passion, enthusiasm and the ability to realise profits. As part of developing the franchise model, Marrs invested in the experience of the team at PwC. “In 2010, PwC assisted the owners of Marrs to design a franchise strategy and build a comprehensive franchise system. Marrs are now in the process of rolling out this franchise opportunity and we wish the Marrs team all the very best with their expansion plans,” says Greg Hodson, Partner at PwC. The Marrs franchise system provides the framework for a premium level of service to be provided to the client directly by the owner of the business. Sally-Anne and David see this as integral in the window furnishings industry and a key reason why Marrs has been so successful in the past. The benefit of the Marrs franchise is that customers will receive this personal service whilst the franchisees also gain group buying advantages, support from an experienced team, an environment to be creative, and they are kept up to date latest trends and developments.

About Marrs With more than 32 years experience and over 80,000 satisfied customers, Marrs offer a unique mobile service, designed to help homeowners select the best possible windowtreatment option to suit their requirements. Marrs is about finding solutions!

94 Business Franchise Australia

Marrs has built up unparalleled knowledge of which products best suit the customers needs and the team also has close relationships with the manufacturers of Australia’s leading window furnishing brands, so franchisees will be purchasing their products at very competitive rates. In keeping with a strong belief in the proper Code of Conduct, Marrs is also a proud member of the Franchise Council of Australia (FCA).

Why Marrs With a Marrs franchise you are buying into a system that has been modeled and proven for many years, avoiding many major hurdles business owners can experience when starting a business from scratch. The Marrs franchise has been designed specifically with “you” in mind, giving each business owner the chance to exercise their creativity, with the safety of the Marrs brand and team behind them. With flexible hours, the freedom to work from home and your own exclusive territory, Marrs is about finding a balance between time with your family, an enjoyable lifestyle and a successful business. As the owner of a Marrs franchise, you will be responsible for the consultation, supply and installation of window and soft furnishings for your clients. You will also have the opportunity to creatively market and expand your business using the support of the Marrs team.

Training and development Marrs training program is a combination of both product training (including sales and installation) and business management skills. Practical hands on training within Marrs existing network, coupled with theory based training, ensures that franchisees will begin their business with the necessary knowledge and confidence to perform. Ongoing training is a critical part of the Marrs franchise system, with new product

releases and continually updated technical training. The Marrs team believes that development and keeping up with change is critical in any business and it is therefore prioritised for Marrs franchisees.

Marrs support With over 32 years in the industry, Marrs has the experience and expertise to help guide franchisees on their new journey. The head office team has significant experience in the window furnishings area as well as experience running successful business across a variety of sectors. Their second generation franchise team ensures that enthusiasm and new ideas are at the centre of the Marrs culture. Franchisees will also be supported by strong, proven systems in all aspects of running their day-today business. The Marrs National Business Manager, Lachlan Pope, leads the Marrs head office support team. Lachlan states, “My background in business operations, retail and franchise management over the last 12 years has given me a keen eye for spotting opportunity. When Sally-Anne approached me with the offer to join the Marrs organisation, I was thrilled with the opportunity to be involved. Our goal is to create a team of well-rewarded owners who live and breathe the Marrs ethos by providing superior quality and exceptional value to their customers. We are building more and more momentum every day – these are exciting times!” If you are looking for a business opportunity where you can work for yourself with flexibility and creativity, Marrs may be the perfect business for you. For further information on Marrs franchise opportuntities contact: Phone: Lachlan Pope 0439 996 744 or Jane at the Franchise Shop on 1300 139 557 Email: eoi@marrscurtains.com.au Web: www.marrscurtains.com.au

The Finishing Touch

e x pert a dv ice e xpert ADVICE

Franchise or Start-up? Weigh the Risks F

or the most part, we all want to work for ourselves, but is owning a business all it’s cracked up to be? We all have different ideas about what success means, but the one thing that can’t be denied is that working for someone else may NOT be enough to achieve your dreams. It’s no secret that the wealthy in this world have one thing in common. They own their own business and therefore control their own destiny. The real question is not determining whether owning a business is the right move, but whether you should choose a franchise operation or a traditional business. Before deciding to purchase a franchise or start a business, first let’s review eight main characteristics you should address before going forward. If you know where you stand in relation to these traits, you will have a much clearer picture of the type of business that will work for you. So let’s get going! 1. Your aversion to risk - One of the biggest factors to consider before buying a business is knowing how much risk you are willing to take with a new business. In traditional business, you can win big but you can also lose big, too. The wealthiest people today aren’t franchise owners. They are business owners who may have franchises as part of their model.

The risk associated with owning a franchise is predictable and usually much lower than a standard business. On the flip side, if you have visions of making it

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big with a franchise, the reality is you’re going to have to own multiple operations to make that happen. 2. Your creativity, or lack thereof Running a traditional business requires you to wear a lot of hats. You have to be knowledgeable in marketing, operations, sales, inventory, human resources and so on. Creativity is important as small business owners need to resolve issues without the resources available in large corporations.

However, with a franchise, the franchisor usually makes most of the decisions regarding marketing, systems, solutions, etc. If you are an independent and creative person who wants the freedom to try new things, then a franchise might not be for you. If you like more of a turn-key approach where you don’t have to solve all the problems, then go with a franchise.

3. Your comfort level with planning One of the most common areas in which entrepreneurs fail is planning or failing to plan. Too often people start a business without a business or marketing plan. They open their doors and hope they won’t make too many mistakes. In a traditional business model, that’s the ‘kiss of death’.

With a franchise, most of the planning, if not all of it, is already mapped out for you. They have all the systems in place. All you have to do is follow the directions. Franchises work because of their systems. So if you know you don’t

plan enough, then maybe a franchise is the right move for you. 4. Being informed - Quite often, firsttime franchise owners dive into buying a franchise without any knowledge of franchise relationships. They don’t understand the viability of the industry they are choosing, they don’t conduct enough research on the company and they don’t understand the legal consequences of the contract they are signing. Potential franchisees should have full knowledge of the above as well as the core values of the franchise and the franchisor. 5. Consider the latest trends - You don’t want to invest in a fad, but you do want to invest in a franchise that’s current and relevant. Research what consumers want and need and take a look at what products or services are lacking in your community. Once you have chosen an industry, try to select companies that will have territories available in your desired area. Buying a franchise allows you to utilise the expertise of a current system to fast track your success, rather than starting from scratch. 6. Don’t rush and choose wisely - It’s so important to do your due diligence before you make the decision to buy a franchise or start your own business. You must know how much you have to invest, what are your strengths regarding running a business and what are your long-term goals?

“One of the biggest factors to consider before buying a business is knowing how much risk you are willing to take.” Kevin Bugeja, Managing Director, Franchise Selection.

7. Moving forward with your purchase - When you make the decision to ‘move forward’ and buy a franchise or start your own business, your natural reaction will be to get going NOW. I totally understand. The reason you want to be an entrepreneur is because you can make the decisions and nobody tells you what to do. Instead, proceed carefully, as mistakes will occur during this crucial time period. It’s so important to slow down, take a deep breath and resist the natural urge to charge forward. 8. Consult with experts - Signing on the dotted line and making an agreement with the franchisor is serious business. Consult with a franchise expert first to see if owing a franchise is really the right decision for you. This can help you avoid disappointment, confusion, business failure and expensive litigation down the road. It’s also a good idea to consult with an accountant familiar with franchises to understand all the tax and legal obligations as well as advantages involved.

Starting your own business The majority of people who plan to start their own business or become part of a franchise, do so because they want to be the boss. They want to control their future and their success. It’s a great feeling to have that autonomy and freedom of making the business decisions. It’s also very rewarding. If you have the financial capacity to fund a start up and the confidence to manage a company, starting your own business can be the way to go. Even if you start your own company in the evenings and on weekends, while keeping your day job until it’s up and running, being your own boss is a powerful draw. But there is a higher failure rate among new

business ventures than among franchises. There is no franchise support, no franchise community to ask for advice and it’s often more difficult to get financing for a company that doesn’t already have a track record. There are also no economies of scale in terms of purchasing power and negotiating real estate, no brand recognition and higher costs for things like advertising and design – costs that are shared in a franchise system.

Purchasing a franchise Perhaps the biggest perceived drawbacks to purchasing a franchise are royalties and other fees paid to the franchisor. The trade off is that many of the struggles of starting your own business are mitigated or eliminated. With a franchise system you receive franchise support, purchasing power, shared research and development costs, real estate and legal help, construction assistance and a proven model with instant brand awareness. A franchise fee and royalty payment (usually a percentage of what you have made) are often a small price to pay compared to the ‘tuition’ charged by the ‘School of Hard Knocks’. Franchises charge a fee for a reason. They have been through the pains and financial penalites of developing products, systems, and a brand image. They have tried and tested the business model. They have brand recognition and experience. Consequently, the failure rate for franchise systems is lower than most new businesses. It should also be noted that not everyone fits into the mold of being a franchisee. For some, the thought of being accountable for the rules and systems required by the franchisor is too constraining. Again, it’s up to you to weigh your aversion to risk with your need for autonomy.

Things to consider no matter which you choose Consider what it really means to be your own boss. Being the boss of a start up, whether it’s your own or a franchise, also means that you’re in charge of everything. This is a substantial responsibility. Being the boss means leveraging your savings, sometimes even your equity, all for the privilege of sleepless nights worrying about payroll and outstanding bills. For many, these arguments are a strong reason to continue working for someone else. But for thousands of Australians every year, living their dream of starting something from the ground up, even if someone else helps to point the way, is too big of a pull. Conducting research, asking the right questions of the right people, seeking expert advice and knowing some of the hidden risks ahead of time help to make sure your final decision is the right one. Kevin has been involved in franchising for over 18 years. He has been a franchisee and franchisor. His exposure to franchising started with banking in NAB, then as a recruitment consultant for one of Australia’s most successful franchise development companies. In 2006 Kevin founded Franchise Selection, a specialist recruitment firm that specialises in recruiting franchisees. Today his company now assists more than 20 small to large franchise organisations throughout Australia and overseas. Contact Kevin at: Ph: 1300 FRANCHISE (372 624) Mobile: 0412 511 630 Email: kevin@franchiseselection.com.au Web: www.franchiseselection.com.au

Business Franchise Australia 97

PROFILE : T EL ECH OICE

TeleChoice

is on the ball with Aussie sport and sponsorships

rom today, TeleChoice takes its sporting sponsorships to a new level – signing on the Sydney Swans Football Club and growing their stable of successful Australian Football League (AFL) sponsorships to an impressive FOUR teams. The telecommunications company has been steadily building its national brand presence through strategic sponsorships and integrated communications programs since entering the market in 1995, led by CEO and co-founder Ehab Abdou. TeleChoice has invested heavily in notable Australian affiliations including a longstanding relationship with Carlton Football Club, established in 2007; West Coast Eagles, established in 2009 and the Adelaide Crows from last year. With ties in four out of the five AFL participating states, the exciting new partnership with the Sydney Swans is just another avenue in which the TeleChoice brand identifies with the sporting passions of Australians and connects on a

98 Business Franchise Australia

grassroots level with local communities. “With each new sponsorship, we look to grow our business in that particular region and seek to present initiatives and unique deals for supporters and club members alike,” said TeleChoice CEO, Ehab. TeleChoice’s sponsorships have assisted in elevating the national recognition of the brand. The success of each is a shining example of how commercial and sporting partners can work together to achieve rewarding results that benefit both associations and their communities. On the latest venture, Ehab said he is thrilled to work with a club that comprises a rich history – from South Melbourne to Sydney. “TeleChoice and the Sydney Swans have great synergy. As a major sponsor of the club we are looking forward to working cohesively to build the AFL following in NSW.” TeleChoice is the number one Optus premium dealer in Australia and provides mobile phone, internet and telecommunications products.

The first TeleChoice store opened in 1995. There are now more than 150 stores nationwide, most of which are located in major shopping centres. TeleChoice intends on opening 50 new stores this year, with a great proportion set for NSW, to celebrate the sponsorship. We offer our franchisees: • great buying power with key suppliers • excellent capital growth • high cash flow and earning potential • great brand recognition • an opportunity to own their own business • continuous training and support • ANZ finance for up to 50 per cent of all set up costs for approved applicants. For further information please contact: Eileen Lorenzo-Togi at Professional Public Relations Phone: 02 9818 0939 Email: elorenzo-togi@ppr.com.au Web: www.telechoice.com.au

WELL, NOW THE CHOICE HAS NEVER BEEN EASIER

SO WHICHEVER WAY YOU LOOK AT IT - NOW IS THE TIME TO MAKE THE RIGHT CHOICE AND CALL TELECHOICE TODAY!!

ask g eo rg e

ASK GEORGE?

Professional answers to questions from our readers How much of the purchase price should I borrow to buy a franchise? Great question! My recommendation is to have at least 50 per cent in cash, and not to borrow more than 50 per cent. The reason for this is simple. Let

100 Business Franchise Australia

me give you an example. Before you go and buy a house, you have already determined what price range you can afford. You know how much you have saved up and you have already been advised the maximum amount you can borrow. This is based on your level of income which determines your repayment which then

determines the maximum amount you can borrow. So, armed with this information, you now have a budget for the maximum amount you can spend to buy a house. The end result is that you are going to end up with a house that you can afford to pay off each week, based on the income that you earn.

“Start looking at finance options the minute you decide you want to buy a franchise business.” George Yammouni, CEO, Bathroom Werx Group.

You should follow a similar process when buying a business.

I would highly recommend doing first when deciding how much you should borrow.

Most accountants would advise you to never borrow more than 50 per cent of the capital required to get into that business. I have to agree with that.

There are plenty of challenges in running a business – why burden yourself with the extra stress and worry of borrowing too much.

For example, if you are buying a business that has a total purchase price (including all the costs of acquisition) of $100,000, my rule of thumb is not to borrow more than 50 per cent of the annual net profit of the business (before interest, tax and owners wages), or 50 per cent of the all up purchase price of the business, whichever is the smaller figure. Don’t forget that loan repayments have to come from the profit that the business makes. The rest of the money has to be in cash from your own resources – not borrowings against other assets. Business loans are generally short term loans of five to ten years (generally they will match the term of your franchise agreement) and have higher interest rates and fees. This means that your loan has to be repaid over this time period, therefore increasing the monthly repayment amount. Can the business afford to pay that each month? In this example $50,000 has to be repaid over five years, which is $1100 per month (at 11.5 per cent interest). Can the business afford this each month? If it can, will it leave you with enough money to live? These are simple enough calculations which

When is a good time to apply for a loan to buy a franchise? Start looking at finance options the minute you decide you want to buy a franchise business. If you are currently employed, I would look at establishing lines of credit with my bank on property/assets that you own before resigning your position. Get advice from a financial advisor or an accountant on how much money you can borrow on your current assets. Once you know how much money you can access, you can decide which franchise system you can afford to buy. It can be heartbreaking, after spending a lot of time researching the market to find the business that is right for you, to then be told by bank that it is way out of your price range and you can’t fund the acquisition.

How do I decide what sort of business I would like? Ask yourself the following questions: Can I see myself getting up every morning and running this business?

Does it excite me? Does my family support me in my decision in buying this business? Getting into business is a serious undertaking that is going to consume a lot of your waking hours. It makes sense to find a business that you would enjoy. You will be putting many hours into your business, especially in the first few years, so having the support of your family is very important. Do you have a question about franchising? Please let Business Franchise Australia know and we will ask George! Send your questions to production@ cgbpublishing.com.au George Yammouni is CEO of Bathroom Werx Group. He is one of Australia’s leading experts in service franchising and the former Chairman of the FCA. George has been a franchisee and a franchisor and understands the various complexities of the franchising industry. Bathroom Werx Group is a national franchise system specialising in bathroom renovations and makeovers. For more information contact George at: Email: george.yammouni@ bathroomwerx.com Web: www.bathroomwerx.com

Business Franchise Australia 101

PROFILE : ST EP I N TO L I FE

Take a big

STEP

Join Step into Life and make a positive change in yourself and your community.

magine owning a business that allows you to keep fit, set your own hours, work outdoors, make money and improve the lives of the people around you. Step into Life offers all this and more. Larry and Mark Cohen established Step into Life in 1995. It was such a success that they began franchising in 2001. Their unique outdoor approach to group fitness has now grown into 145 franchises nationally. Step into Life is now listed in BRW magazine’s top 25 franchises in the last 12 months and is the largest outdoor personal training service in Australia. The key to the success of this program is the various dynamics involved in the program. As a Step into Life franchisee you can offer your members a specialised program that can help them achieve their goals and more.

Physical benefits We all know that exercise is good for us. The benefits of a structured exercise program include weight loss, stronger muscles and bones, increased circulation and more energy. What we tend to overlook is that mental wellbeing and physical well-being are linked. When we are physically fit, we are mentally strong.

Social benefits Many people believe one-on-one ‘personal training’ is the best option to get fit. However, working together

102 Business Franchise Australia

in a group has several advantages. The group dynamics allow members to motivate and encourage each other. As such the relationships develop into friendships as well. People who exercise together also share a common goal – to improve their well-being. In a group this can be achieved in a fun, non-threatening, innovative manner. Add to this the benefits of being outside in the fresh air enjoying the community atmosphere and it makes for an all-around positive, nurturing environment.

Personal benefits Being a member of a Step into Life franchise gives you a structured, enjoyable, social atmosphere to improve your fitness. It also allows you to enjoy the natural settings of your community and provides you with a social network of positive people who believe in improving themselves – both physically and mentally. For a relatively low franchise investment you get full equipment, training, complete marketing and membership systems, materials, software and best of all great returns. Angela McLaren-Conners owns Step into Life, Rowville. “Even though I’m running my own business I don’t feel like I’m alone or like I have no idea what I’m doing. I feel I have immense support from the Step into Life team and from fellow franchisees. I feel like help,

support, motivation and inspiration is there if I need it. I feel like I have been well-trained by Step into Life and have a proven system behind me, so I know that what I am doing is going to succeed – and that fact alone equals a happier less-stressed Ange! In fact, I have never felt so confident about my future or myself in my life.” Larry and Mark are committed to helping their franchisees every ‘Step’ of the way. This includes training for the actual group sessions as well as assistance with administration duties and promotion. Larry believes the company philosophy on support is one of the key aspects of successful franchisees. “Step into Life provides everything during the initial training. All you need to have is your motivation to be a great and inspiring personal trainer. We provide everything else, including your flights for eight days of residential training with leading experts, car signage, advertising launch, manuals, flow charts, ongoing support and all the equipment.” If you book in for a FREE Franchise Information Session before 31 July 2011, you will receive a copy of Franchise Fitness Success – From Zero to Hero. If this opportunity sounds like a step in the right direction contact: Phone: 1300 134 136 Web: www.stepintolife.com

STEP INTO YOUR DESTINY A FITNESS FRANCHISE OPPORTUNITY THAT IS FUN, FAST GROWTH AND FINANCIALLY REWARDING!

Own your own personal training business and earn over $100k (starting from your first year) doing what you are passionate about. Look no further, come and join Step into Life, Australia’s most successful Group Outdoor Personal Training Franchise. Why you should inquire today: • Affordable entry with full equipment, training and complete marketing launch • Fantastic work life balance – only 30-40 hours per week once established • Extensive support package with software, marketing materials and advice • Great recurring income - one of the longest client duration terms in the industry • Unique outdoor personal training model • Operate in a fast growth franchise and industry – Step into Life is on BRW magazine’s Top 25 list. People passionate about fitness are recognising the benefits of joining Australia’s premier brand for Group Outdoor Personal Training with 145 venues nationally. Take action and book in for a Franchise Information Session today to find out how you can secure your territory and how our system works. If you book before July 31, 2011, you will receive a FREE copy of our EBOOK – Fitness Franchise – from Zero to Hero. For further information on Australian franchise opportunities, call 1300 134 136 For New Zealand enquiries please call Larry Cohen on 00 613 9555 0024 or email larry@stepintolife.com.au Visit www.stepintolife.com

www.stepintolife.com

Contact u sf your free c or opy of our Ebook FITNESS B USIN SUCCESS ESS from Zero to He ro

PROFILE : JA M ES’ H O M E SERV ICES

FIND A NEW HOME

Join James’ Home Services

o you love the service industry? Would you like to start your own business? Perhaps it is time to look into James’ Home Services.

A growing company James’ Home Services was established in 1993 and is now the fasted growing and most professional home services franchise in Australia. From its humble beginnings as a one man business operating on the Sunshine Coast, Robert James, Founder, has now grown the business to include over 350 franchisees throughout Australia and New Zealand. James’ Home Services now provides $20 million worth of services per year.

Franchise options James’ Home Services gives you the chance to create your own successful franchise business – even if you have no experience or prior training. As a James’ Home Services franchisee, you’ll have a hands–on practical service role dealing directly with clients. You will build up your cash flow with repeat business from satisfied customers. Their systems and research have proven that rather than attempt to provide all services, you’ll be faster, busier, and better at your job by focussing on just one. They will teach you how to become a professional specialist in one of the service areas listed below: • Interior house care • Lawn and garden care

• Carpet cleaning and pest control

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• Mobile car cleaning

• Pet grooming and hydrobath

• Window and exterior house care

Training and equipment James’ Home Services takes the worry out of starting your new business. They provide you with everything you need to start and grow your business from day one. You will receive individual one-on-one training with a personal coach prior to starting your business. This includes hands-on training in your specialty as well as business coaching – including accounting, goal setting, occupational health and safety, marketing, hiring and training of staff. All franchisees receive comprehensive business and practical training in their own protected territory by professional trainers and on-going support from business coaches and master franchisees. Everything you need is fully supplied including environmentallyfriendly cleaning products, your trailer and all equipment, business stationery and lightweight, practical and comfortable James’ Home Services uniforms.

Marketing James’ Home Services undertake extensive and effective national and local consumeroriented marketing strategies on behalf of all their franchisees. Currently they receive between 5000-6000 new calls per month at their central customer service centre and nearly half of these enquiries are outside current service areas.

This means there are prime new territories available with interested customers already in place. Work is guaranteed through national television ads and comprehensive, proven marketing strategies.

Support Success for the franchisee means success for the franchisor. James’ Homes Services is committed to helping their franchisees reach their financial goals. They are committed to offering on-going support to all their franchisees. Their systems have been tried, tested and perfected over the last 15 years. Their brand is recognised and trusted as a reputable leader in their industry. Their marketing strategies reach customers nationwide.

Opportunity As James’ Home Services caters to middleto-upper income earners, the demand for services remains at a reasonably consistent level through times of economic growth and recession, with the only real change being that in periods of greater unemployment, there is more demand for franchises. With the company set for growth and opportunities available throughout Australia, James’ Home Services is looking for service franchisees and master franchisees ready to join their team. If you are ready for a life change contact: James’ Home Services Phone: 1800 1 JAMES (1800 152 637) Email: jameshomeservices@bigpond.com.au Web: www.jameshomeservices.com.au

Join Australiaâ&#x20AC;&#x2122;s fastest growing home service franchise, and earn from $600 to over $2500 per week.

Interior House Care Window & Exterior House Care

Be part of the team and call James today on

1800 1 JAMES

Carpet & Pest Control Mobile Pet Grooming Mobile Car Cleaning Lawn & Garden Care

PROFILE : resicert PRO PERT Y I NSPECT I O NS

Considering Becoming a Property Inspector? R esicert Property Inspections is poised for rapid expansion into the Australian property inspection marketplace. We have established ourselves as a leading player in the property inspections market in Western Australia through building a reputation for professionalism, service and thoroughness. Resicert was founded by Paul and Robyn Antonelli. Paul and Robyn both strongly believe in sustainability in all facets of life, and so they invested considerable time and

resources into creating a business model that is sustainable and offers a flexible lifestyle, as well as strong profits.   Paul’s background as a Chartered Professional Engineer, with considerable experience and expertise in business and systems, provided him with the perfect foundation to start a property inspection business. It also means he is able to offer professional support and advice to other inspectors. This helps maintain the high standards of service and expertise customers have come to expect from Resicert. Resicert prides themselves on the ‘Best inspections, Best reports, Fast’. Their automated marketing and business systems have helped them gain a considerable share of the property inspection market. To meet increasing demand they require more property inspection licensees to provide property inspection services around Australia. Resicert is successful in their industry because they have an extremely thorough, consistent system. This helps their customers get a professional, detailed inspection report with a large amount of photos included. Each report is generated quickly and professionally using their industry specific building inspection report software. This allows Resicert licensees to spend less time generating reports and more time doing inspections. Becoming a Resicert licensee provides a valuable opportunity to build a business that can supply excellent income, delivers a valuable service in a growing market, provides great control over your time and supports a balanced lifestyle. It also offers the opportunity to develop and grow with the company. Ideally, potential licensees will have either engineering qualifications or previous expertise in building/construction. They

106 Business Franchise Australia

must also have a reasonable level of computer skills as all the inspections and processes are carried out on a laptop computer using sophisticated web based interfaces. Comprehensive on-site as well as classroom training will be provided to all licensees. By becoming a Resicert Property Inspection licensee you will be fully supported in your new business in the following ways: • Complete and comprehensive training and on-going professional support • Full details with regards to setting up for and executing full range of property inspections • Initial review and sign-off on all Resicert property inspections undertaken • Professional indemnity insurance coverage • Sophisticated template inspection report writing software, training and operational systems • Online automated booking and inspection tracking systems • Training and knowledge as to how to market your business and generate own leads and referral base • Invoicing, payment collection and job tracking systems • Receiving payment from the client using complete range of payment options • Allocations of inspections generated from our extensive and diverse marketing activity and systems If this opportunity appeals to you and you would like to find out more about becoming a Resicert licensee contact: Andrew Phone: 0420 908 066 Web: www.resicertlicense.com.au

Have you considered becoming a

Property Inspector? This is your opportunity to build a business that can provide

excellent income,

growth market, whilst giving you great control over your time and supports a balanced lifestyle.

delivers a valuable service in a

Contact Andrew on 0420 908 066 or visit www.resicertlicense.com.au to download a detailed information pack now! Resicert Property Inspections has built a reputation for quality, responsiveness and excellent customer service which our competitors struggle to match.

Our efficient systems and business model are what make it possible for licensees to earn a great income while maintaining a balanced lifestyle.

Full Training Provided Excellent Business Systems Great Flexibility Low Cost Base Growing Industry

Donâ&#x20AC;&#x2122;t miss out on your exciting opportunity! Licenses available Australia wide, including regional areas.

www.resicertlicense.com.au

â&#x20AC;&#x153;Brilliant inspections, best reports, fast!"

E x pert A dvice

PUMP UP

YOUR PROFITS

Increasing Your Personal Effectiveness and Revenues

f you want to grow your business revenues much faster than you are now, it’s important to start focusing on the right activities in your business. The key in achieving personal effectiveness is to focus the majority of your time on highimpact, revenue-generating activities that are most essential to your business. To increase your overall effectiveness, it’s important to know and understand how to accurately identify where you spend your time.

The 80:20 rule I’m sure you have heard of Vilfredo Pareto or at least Pareto’s Law. Pareto came up with an economic principle that said 20 per cent of the people typically own 80 per cent of the wealth. Two decades later, management guru Joseph Juran introduced this ‘80/20 Rule’ to the business world, calling it Pareto’s Principle, or Pareto’s Law. Over the years, Pareto’s Principle has been applied to many areas of business, concluding that 20 per cent of our efforts produce 80 per cent of our results, or 20 per cent of your team produces 80 per cent of your results. For you, this means that to increase revenues it’s important you focus on the right activities in your business and then hire, barter or outsource people to do everything else.

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Multiply your business revenues and personal effectiveness many times over using the 80:20 rule Suppose your business has 25 different activities, such as sales, marketing, operations, finance, customer service and more. According to the 80:20 rule, 20 per cent of those activities will generate 80 per cent of your revenues. Conversely, 80 per cent of those activities will generate only 20 per cent of your revenues. Doing the math shows that five out of the 25 activities will produce four-fifths of all the income your business generates. Now, assume that your business takes in $50,000 a month. According to the 80:20 rule, five of your 25 activities would account for $40,000 of your monthly revenue, which works out to $8,000 per activity. Conversely, 20 of the activities would produce only $10,000 each month, which works out to be just $500 per activity. Sixteen times $500 equals $8,000 so your top five revenueproducing activities are 16 times more effective than the bottom 20. Suppose you took it even further and moved the 80/20 ratio to 90/10, so that only 10 per cent of your activities produced 90 per cent of your revenues. That would make you 81 times more effective than you currently are now.

Merely by focusing your time and attention on the five or ten activities that have the highest impact on your business, you can increase your revenues and income by 16 to 81 times! Here’s the million-dollar question “What specific activities should you be focusing on?”

Here’s a brief three-step process to help you work more effectively in your business Step 1. Identify your passion and purpose Passion is a very powerful emotion and is infectious. When you express passion, people are automatically attracted to it. When you’re passionate about what you do, your product or service speaks for itself. So the first big question is “What are you passionate about? What do you love doing?” Next, look at your purpose. Are you in business merely to earn an income, accumulate wealth or do you have a strong desire to help others and be a service to others? When you can match up your purpose and passion, magic happens. It puts you in front of all the others who have lukewarm enthusiasm for what they do. What is your purpose in business, how does it match up

“Successful business owners focus on their highest income-generating activities.” Tania Allen, Founder, Vision Alliance.

with your passion, and how do you combine the two to make the world a better place? Step 2. Identify your strengths The biggest mistake business owners make is thinking they have to do everything themselves. Everyone has strengths and weaknesses. In order to succeed in business, you must get very clear about your unique abilities and then focus on them almost to the exclusion of everything else. You will become a better business person when you identify your strengths and spend most of your time using them to perform the highest-impact activities in your business. Step 3. Manage your time When you’re a business owner it’s difficult to manage your time. What you can do is manage your activities by tracking where you spend your time on a daily basis and using that information to help you focus on highimpact activities. One of your most important tasks is identifying the highest income-generating activities in your business and devoting a minimum of 80 per cent of your time to those activities. This principle works whether you’re a ‘solo-preneur’ with one product or service or a larger operation with a larger product or service offering and a team to support your daily efforts.

Monitor and measure your activities You can’t manage what you don’t monitor or measure, so your first step is to identify where and how you spend your time. It’s important you identify what you are currently doing and what you should be doing, based on your highest income-producing activities. For the next two weeks write down every activity you do in all areas of your business and how much time you spend doing it.

High income-producing activities include making a sale or something that leads directly to a sale. High-impact activities include producing a great website or making sure that your ad copy is properly written to make sales for you. These activities don’t directly make a sale, but they play an important role in generating revenue. To determine whether an activity represents one of your unique abilities, ask yourself two questions “What drives me crazy when other people don’t do it as well as me? What do I play at that other people consider work?” Track all your activities over a two-week period, noting how much time you spend on each activity each day. Before the two weeks is up, you will probably begin to see that you need to be spending more time on some activities and less on others. You will also begin to see that there are lots of activities that you should not be doing. This doesn’t mean they don’t need to be done, only that you should not be doing them. What activities should you be doing? For the entrepreneur and small business owner, the highest income-producing activity is generating revenue. Every day, your primary focus should be on how your company will generate more revenue. If you’re not spending a minimum of 80 per cent of your time on income-generating activities, your business will struggle to grow and increase revenues. What about all the other activities that are just as crucial to your business? Here’s the challenge: For a small business, generating revenue must come first and management second. Otherwise your business will never grow to the point where management becomes as important as sales. Revenues are consistently increased when the owner leverages his or her personal strengths through the use of other people’s unique talents and abilities. In other words,

successful business owners focus on their highest income-generating activities and then build great teams around them to do all the other important activities they don’t do well. It’s a fact, you don’t have to do everything yourself. Start focusing your efforts away from working in the business and focus them toward working on it. Make a commitment to yourself to spend one hour each day to identify which activities you need to be doing and tracking how you spend your time. Over the course of 365 days, that adds up to the equivalent of nine 40-hour weeks, or two solid months of working on your business rather than in it. Just imagine what you could achieve with that kind of concentrated effort!

Time to take action

• Keep an hourly log for two weeks of your business and personal activities during your working hours.

• Determine which are the real high income and high impact producing activities versus the tedious menial few. • Take consistent action and maintain focus every day to ensure you are focusing on the high income and high impact producing activities. Tania Allen is author of Franchise Profits and founder of Vision Alliance, a franchise consulting firm delivering holistic solutions to both franchisees and franchisors. Tania believes business owners deserve to get more out of their business and that includes you. For more information on Vision Alliance or to receive an expanded hard copy on this topic, including a full worksheet on increasing effectiveness, please contact Tania at: Phone: 1300 764 920 Email: tania@vision-alliance.com Web: www.vision-alliance.com

Business Franchise Australia 109

PROFILE : CR ACK M AST ERS

A Smooth Career Get cracking and Join Crackmasters

rackmasters was founded with the view to providing excellent service with a superior product to all their clients. From day one founder of Crackmasters, Jason Cobb, has dedicated himself to establishing a company with honesty and integrity. Regardless of the industry, clients who can trust a company will return to them again and again. Formed in 2009, Crackmasters brings 35 years of experience in the asphalt and pavement industry to its potential franchisees. Crackmasters offers quality solutions to all pavement maintenance requirements. They use environmentally friendly water-based, not-toxic and non-hazardous materials to improve driveways, car parks, roads, paths, tennis and sports surfaces. With such a broad scope of services offered and by servicing both the residential and commercial sectors, the company has a huge market potential. Individuals looking to join a strong, established, reputable business should

110 Business Franchise Australia

consider the advantages of becoming a Crackmasters franchisee.

in order to maintain and grow your own franchise.

Crackmasters franchisees enjoy the benefits of representing an already established and accepted brand. The company has a proven business model and the support of the franchisor and network of franchisees to assist with any challenges that may arise.

Franchisees will receive comprehensive training, equipment, templates and operating manuals along with uniforms, stationary and business cards. More importantly, you will have full access to a proven and successful business model. Jason will assist all franchisees with strategies to generate a healthy income and smooth the path to success!

Jason plans to continue to build and maintain the image and reputation of the Crackmasters company. Through a successful partnership for profit between the franchisor and the franchisee, he plans to help all his franchisees achieve their set goals. Jason hopes to develop a strong base of successful franchises that will be able to service the Australian market. â&#x20AC;&#x153;Crackmasters want to have a core group of highly successful franchises in strategic locations, as opposed to having hundreds throughout Australia.â&#x20AC;? Training for all aspects of the business will be provided along with ongoing support

If you are committed to becoming part of the Crackmasters brand. If you are focused and motivated to set and achieve business goals and would like to join Crackmasters on the ground-floor level and grow with the company â&#x20AC;&#x201C; now is the time to act. For information on becoming a Crackmasters franchisee contact: Jason Phone: 03 5222 8227 Mobile: 0488 CRACKS (0488 272 257) Email: info@crackmasters.com.au Web: www.crackmasters.com.au

MastersÂ inÂ pavementÂ maintenance SealÂ yourÂ financialÂ success

CRACKMASTERSÂ areÂ leadingÂ theÂ wayÂ inÂ pavementÂ maintenance. BecomingÂ aÂ CRACKMASTERSÂ franchiseeÂ willÂ provideÂ youÂ withÂ multipleÂ opportunitiesÂ including: Â&#x2039; Â&#x2039; Â&#x2039; Â Â&#x2039; Â&#x2039; Â Â Â&#x2039; Â&#x2039; Â&#x2039;

6\[KVVYZ 3PMLZ[`SL >VYR 3PML IHSHUJL MSL_PISL OV\YZ 4VIPSL! THZZP]L JVTTLYJPHS HWWLHS [V [OL governmentÂ industry -PUHUJPHSS` ZPTWSL ^P[O Z[YVUN JHZO MSV^ *VZ[ LMMLJ[P]L [LJOUPX\LZ HUK ZPTWSL technologiesÂ providingÂ aÂ hugeÂ competitiveÂ Â edge :[YVUN Z\WWVY[ LMMLJ[P]L L_[LUKLK [YHPUPUN ( WYV I` `V\Y ZPKL MVY MPYZ[ ML^ ^LLRZ H[ [OL V\[ZL[ )\PSKPUN `V\Y V^U I\ZPULZZ LX\P[` L_ NZ[ LU[Y` PUJS\KLZ L]LY`[OPUN V[OLY [OHU `V\Y \Z\HSS` SLHZLK ]HU

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TheÂ bestÂ part:Â ground-floorÂ andÂ innovativeÂ VWWVY[\UP[` /\NL THYRL[ WV[LU[PHS ^P[O commercialÂ accountsÂ alreadyÂ inÂ place.

CONTACTÂ JasonÂ Cobb (WWHYLS *SVZL )YLHR^H[LY =PJ[VYPH 7OVUL -H_ 4VI ^^^ JYHJRTHZ[LYZ JVT H\ QHZVU'JYHJRTHZ[LYZ JVT H\ Business Franchise Australia 111

PROFILE : Franck Provost

Franck Provost

a Paris sensation A

ustralia is welcoming a new level of luxury in the hair salon industry with the launch of Franck Provost

salons.

Franck Provost is the leading hair salon in Paris and throughout France. The company is now an international sensation with more the 650 salons in 30 countries around the world. The creator, Franck Provost, opened his first salon in the chic suburb of Saint-Germain-

en-Laye near Paris in 1976 with a vision of accessible luxury, high quality products and superb service in a beautiful, cutting edge salon envirnonment. Franck Provost has now achieved an exceptional 30 year career catering to international celebrities such as the late Lady Diana, Sharon Stone and Juliette Binoche, as well as being an integral part of prestigious events including the Cannes Film Festival. Franck Provost brings the same creative flair and superior products to anyone wanting to enhance their natural beauty and receive affordable, high quality products in a warm and welcoming atmosphere. Using their own exclusive range complimented by the best quality products from Kerastase Paris and Lâ&#x20AC;&#x2122;OrĂŠal, Franck Provost salons can offer all their clients a first-class experience and outstanding service. Everyone who visits a Franck Provost salon can feel like a celebrity! Franck Provost has already launched their

112 Business Franchise Australia

first signature salon in Sydney and are now looking for savvy franchisees to become a part of their team. Franck Provost plans to open 10 new salons by the end of 2011, with long-term plans to expand Australia wide. If you are a hairdresser who wants to launch your own business or convert your existing business to an internationally recognised brand, perhaps it is time to contact Franck Provost. Or, perhaps, you have a sharp business sense and would like to become a part of the salon industry. This is a unique opportunity to enter into the Franck Provost franchise at the very beginning of their entry into the Australian market. For further information on franchise opportunities with Franck Provost contact: Franchise Selection Phone: 1300 FRANCHISE (372 624) Email: franchise@franckprovost.com.au Web: www.franckprovost.com.au

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PROFILE : K L EEN A CL E A N ERS

Ready for a Kleena start? A

Kleena Cleaners master franchise is your opportunity to own a successful and profitable business with the support of a proven franchise system. It is a total package that not only shows you everything that you need to know about the commercial cleaning industry, but more importantly how to establish a team of franchised cleaners operating in your exclusive area.

A history of success The Grasso family established Kleena Cleaners in 1988 to provide quality cleaning services at reasonable prices. Clients were initially small businesses. However, before long, Kleena Cleaners was quoting for and winning larger commercial cleaning jobs. The secret of their success can be attributed to their proven marketing system, which enables them to find and win new clients, combined with excellent customer service and cleaning standards, which assures repeat business.

Market potential – commercial cleaning The commercial cleaning market in Australia is extremely large and growing. When you consider the number of business premises and government buildings that require continuous professional cleaning, Kleena Cleaners has positioned itself to offer these clients efficient cleaning of the highest standard and at reasonable prices. They have reached part of Melbourne and found a huge demand for cleaning services. Such demand was evident by Kleena Cleaners Franchising Pty

114 Business Franchise Australia

Ltd and Kleena Cleaners Vic Pty Ltd having a previous Master Franchise operating in Victoria.

Master franchise role and responsibilities They are looking for master franchisees in all cities and states, excluding Adelaide. Your role as a master franchisee will be to lead the expansion of Kleena Cleaners and establish the brand as one of the leading commercial cleaning companies in your area. After your initial training, Kleena Cleaners will assist you to find additional clients and the cleaning staff to meet the job requirements. As each client and its cleaning staff are established you will advertise for franchisees to replace your employed cleaners for one or more cleaning contracts. You will be responsible for promoting your cleaning services and expanding sales and therefore the number of franchisees. Australia is a huge market and you will have exclusive rights to operate a Kleena Cleaners master franchise system in an agreed area (based on postal codes). This is a sales management and administrative role and not a hands on cleaning role. Kleena Cleaners (SA) Pty Ltd will invoice and collect all the cleaning fees from each of your clients and will pay you 94 per cent of the collected amount. You will then pay your franchisees. You will also be responsible for providing product sales (cleaning supplies) directly to your franchisees and deducting the cost of those sales from their payments.

The franchise package Your master franchise package includes the following benefits: • Proven Business – You will acquire a proven business model based on considerable experience and expertise. • High Profits – This business offers a high return on investment. • Comprehensive Training – Kleena Cleaners has developed a program of training that will ensure you know everything necessary to successfully operate your business. This includes several on-site visits by Adelaide managers to train your cleaners and promote your business to potential clients. • Start-Up Costs (capital costs) – Expected initial costs are upwards of $25,000. This would include such items as your legal fees, initial training (both in Adelaide and your city by KCSA), computing facilities, accounting software, phone and fax, website, printed brochures and other necessities.

The next step If you are excited by the potential of the commercial cleaning industry and you are willing to make the necessary financial investment, along with a personal commitment to build a successful business of your own, then a Kleena Cleaners (SA) Pty Ltd franchise may be your opportunity. For more information please contact: Mr. Peter Grasso Phone: 08 8363 4488 Email: peter@kleena.com.au Web: www.kleena.com.au

Providers of: General cleaning Steam cleaning Window cleaning Vinyl/wood floor maintenance Builders cleans Special cleans Complete hygeine services All washroom maintenance

We have a track record that’s spotless. Our franchisees being owner operators are trained in business procedures and to accept responsibility for their work. They are trained to work thoroughly and efficiently so that they may not only improve their own profitability, but also reduce their clients cleaning costs. All our franchisees and employees are backed up by in-house 24 hours support team providing your business with a hygienic environment as well as “a cleaner image” business. Your building is part of your image, Your Image is our image!.

For further information about our franchising opportunities please contact: Mr Peter Grasso - Director Kleena Cleaners (SA) Pty Ltd., 38 Nelson Street, Stepney, SA 5069 p: 08 8363 4488 f: 08 8363 5377 e: info@kleena.com.au www.kleena.com.au

franchise e x po 2011

Franchise & Business Opportunities

Expo 2011

he informative Franchise & Business Opportunities Expo series is back in 2011 bringing people who had both the passion and the means to invest in the franchising sector. The series kicked off in Sydney in April and then moves on to Perth, Melbourne and Brisbane. The Expos continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations

116 Business Franchise Australia

and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry

calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. For more information or to obtain your free ticket, visit www.franchisingexpo.com.au

Perth 21-22 May 2011 Melbourne 19-21 August 2011 Brisbane 10-11 September 2011

O R KIN

Itâ&#x20AC;&#x2122;s the perfect place to begin your new business search or finalise your decision making process: t $PNQBSF PWFS GSBODIJTF BOE CVTJOFTT PQQPSUVOJUJFT t *OWFTUNFOU MFWFMT GSPN VOEFS QMVT t 'SFF CVTJOFTT TFNJOBST t 'SFF MFHBM BOE mOBODJBM BEWJDF

URE

SEC URE

PERTH MELBOURNE BRISBANE

F G

21 - 22 MAY 2011 19 - 21 AUGUST 2011 10 - 11 SEPTEMBER 2011

REGISTRATION IS NOW OPEN. Please visit franchisingexpo.com.au to pre-register for your FREE ticket. ONLINE MEDIA PARTNER

ENDORSED BY

hot topics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director Franchise Advisory Centre.

Behind the Headlines State moves to legislate franchising and create Small Business Commissioners Inquiries to consider the introduction of specific franchise legislation in South Australia and Western Australia are both underway and otherwise covered elsewhere in this issue. However at the same time, both states have also tabled legislation to create a Small Business Commissioner, which would have some responsibilities in franchising, generally for the purposes of resolving disputes between franchisees and franchisors. The Small Business Commissioner model for both SA and WA is based on an existing Commissioner function in Victoria, however the SA proposal confers much greater powers that are of concern to the franchise sector.

Angus & Robertson and Borders in administration, 25 franchisees walk out REDgroup Retail, the parent company of Australian book retail franchise Angus & Robertson (A&R) and Borders, as well as owners of the New Zealand Whitcoulls group, was placed in voluntary administration owing an estimated $170 million against assets of around $97 million (not including goodwill of $140 million listed in management accounts). Administrators have since announced the closure of 49 A&R as well as 17 Borders stores, all of which were company-owned and operated. However in an unusual development, 25 of

118 Business Franchise Australia

A&R’s 51 franchisees have terminated their franchise agreements, citing as reasons the damage caused to the A&R brand during the administration process and the handling and ultimate cancellation of A&R gift vouchers by administrators Ferrier Hodgson. Most franchise agreements do not recognise the insolvency of the franchisor as a legitimate basis for termination of the agreement by a franchisee. Legal action to prevent the franchisees from terminating their agreements has been launched by the administrators, and is before the courts at the time of writing. Franchisees who have withdrawn from the group have mostly removed their A&R signage and point of sale branded materials. Meanwhile the closure of 16 Borders stores owned by REDgroup is expected to devastate the businesses of Gloria Jeans franchisees which operate inside them. Gloria Jeans is currently working with their affected franchisees to preserve their businesses. REDgroup Retail is owned by private equity firm, Pacific Equity Partners (PEP), which has since announced the resignation of all its nominees from the REDgroup board, including its chairman.

Cash Converters sells controlling interest to US partner Perth-based publicly-listed pawn broking franchise Cash Converters has announced a deal to sell a 30 per cent stake in the business to US-based finance group EZCORP via a scheme of arrangement worth approximately $70 million. The sale lifts EZCORP’s holdings to a controlling interest of 53 per cent, and was

announced just 16 months after the company first acquired a stake in Cash Converters.

National business name registration draft bill available Details of a new national business names register, as well as transitional arrangements and fees from existing state-based systems are now available at http://www.innovation. gov.au/SmallBusiness/Support/Pages/ ABNBusinessNamesRegistrationProject.aspx

JumpShift book to help small business owners Former Brumby’s Bakeries managing director Michael Sherlock has written a guide for small business strategy and planning along with co-author Alan Anderson. JumpShift draws on the experience of growing Australia’s second largest bakery chain to provide practical insights for small business owners. See www.michaelsherlock. com.au for details. Jason Gehrke is the director of the Franchise Advisory Centre. He is an MBAqualified franchise advisor, conference speaker, business mentor, university lecturer and member of the FCA. The Franchise Advisory Centre provides advice, education and training to new and established franchisees and franchisors to help improve business outcomes. For more information on current franchise trends and issues contact: Phone: 07 3716 0400 Email: jason@franchiseadvice.com.au Web: www.franchiseadvice.com.au

PROFESSIONAL SERVICES LISTINGS

Wisewould Mahony Lawyers

the magazine for franchisees

Franchise BUSINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au Lawyers in love….with Franchising www.wisewouldmahony.com.au 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising

AU S TR A LI A

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives.

• Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

www.businessfranchiseaustralia.com.au

Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

www.businessfranchiseaustralia.com.au Business Franchise Australia 119

FRANCHISE LISTINGS FRANCHISE

INITIAL FEE

MIN INVEST

FCA, HIA, QMBA

$95K + GST

$200K + GST (Based On $95K Franchise Fee)

80 Aus

FCA

$44,900 plus GST

$200,000 plus equipment leasing plus monthly franchise fee of $900

ELECTRICAL TEST AND TAG

FCA

$29,500

$40,000 + GST + Vehicle

SALE OF VENDING MACHINE BUSINESSES

500

N/A

$35,000 + GST

B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 1300 372 624 Email: info@franchiseselection.com.au Website: www.bssharp.com.au

MOBILE SHARPENING SERVICE

18 areas

$54,990 + GST

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE

4 (@1/2/11)

N/A

$40,000

$150,000 + (dependent upon site conditions)

BAKERS DELIGHT Level 1, 293 Camberwell Road, Camberwell VIC 3124 Ph: 1300 309 759 Fax: 03 9811 6100 Email: franchiserecruitment@bakersdelight.com.au Website: www.bakersdelight.com.au

FRANCHISED RETAIL BAKERY BUSINESS

700 across AUS & NZ

FCA & FANZ

$30% or $150,000

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au/franchising

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$48,900 + GST

$250,000 + GST

BOB JANE CORPORATION PTY LTD 471 Williamstown Road, Port Melbourne, VIC 3207 Ph: 03 9091 0777 Fax: 03 9091 0735 Email: reception@bobjane.com.au Website: www.bobjane.com.au

TYRES, WHEELS & BATTERIES

133

$100,000 + GST

$400,000+

$47,900 + GST

$175,000 + GST (+fit out)

ROAST GRILL & CARVERY

FCA

POA

CAFE2U Unit 1/ Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

150+

FCA, IFA

Initial Fee Included in Purchase Price

From $125,000 + GST

CRACKMASTERS 6/22 Apparel Close, Breakwater VIC 3219 Ph: 03 5222 8227 Fax: 03 5222 8692 Email: info@crackmasters.com.au Website: www.crackmasters.com.au

MASTERS IN PAVEMENT MAINTENANCE

FCA

$26,000 (ex GST)

$88,000 (ex GST)

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50K

ELECTRODRY Head Office: 15 Mitchell Road Cardiff NSW Ph: 02 4956 5600 Email: Michael@edry.com.au Website: www.Electrodry.com.au

CARPET LOUNGE CLEANING

124

Varies on area

Minimum $10,000 plus truck & equipment

$22,000

$200,000 - $300,000

ALLSAFE ENERGY EFFICIENT PRODUCTS Head office – 56 Pickering Street, Enoggera QLD 4051 Ph: 07 3855 8733 Fax: 07 3354 1196 Email: b.c@all-safe.com.au Website: www.franchise.all-safe.com.au

NATURE OF BUSINESS

OUTLETS

ENERGY EFFICIENT PRODUCTS

HEALTH AND FITNESS

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: kim@atservices.com.au Website: www.appliancetaggingservices.com.au AUSTVENDING PTY LTD 261 Churchill Road, Prospect SA 5082 Ph: 1300 769 967 Fax: 1300 883 989 Email: luis.nevares@austvending.com Website: www.austvending.com

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au

BODY & HEALTH SOLUTIONS Shop 176, Watergarden’s Shopping Centre, 399 Melton Hwy, Taylor’s Lakes 3038 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.bodyandhealthsolutions.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: mhaydar@ellabache.com.au Website: www.ellabache.com.au FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au FERGUSON PLARRE BAKEHOUSES 35 Harrick Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: franchising@fergusonplarre.com.au Website: www.fergusonplarre.com.au FRANCK PROVOST PARIS 129 Bourke Street (office), Melbourne, VIC Ph: 1300 372 624 Email: franchise@franckprovost.com.au Website: franckprovost.com.au GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: judith@ gelatissimo.com.au Website: www.gelatissimo.com.au GROUT PRO AUSTRALIA Ph: 1800 822 459 WA/SA/VIC/TAS Email: rush.s@groutpro.com.au QLD/NT/NSW/ACT Email: lawrence.o@groutpro.com.au: Website: www.groutpro.com.au INDEPENDENT PROPERTY INSPECTIONS 1/38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 17 88 22 Fax: 03 9375 7769 Email: info@ipi.net.au Website: www.ipi.net.au

SKIN CARE, BEAUTY INDUSTRY

ASSOC MEMBER

150 Franchise Council Nationally of Australia (FCA)

COURIER SERVICE

611

FCA & FANZ

From $20K

From $25K

RETAIL FOOD OUTLET

FCA

From $200,000 + GST

HAIR SALON

650 WORLDWIDE

FCA

$50,000

$150,000 - $350,000

GELATO RETAILER

$50,000

Approx $280,000

TILE & GROUT RESTORATION

FCA & FANZ

$29,950

INDEPENDENT PROPERTY INSPECTIONS

FCA, MBA, HIA

$55,000 + GST

$75,000 + GST -

MOBILE HOME SERVICES

360

Businesses start at $32,900 + GST

HANDYMAN, CARPENTRY, KITCHEN/BATHROOM RENOVATION

HIA, MBA

$25,000 $40,000 $25,000

CLEANING DOMESTIC/ COMMERCIAL, CAR DETAILING

470 franchisees

ACWA, FCA, WRS

$24,970

$20,000 - $50,000

COMPUTER REPAIRS, SALES & CONSULTING

Jims Group Is an FCA Member

$18,700

$20,000-$50,000

JUMPING CASTLE DELIVERY & INSTALLATION

IFA, AALARA, IAAPA

POA

FROM $35K

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

INDUSTRIAL & COMMERCIAL CLEANING

FCA

$25,000

KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: kkinfo@kwikkerb.com.au Website: www.kwikkerb.com.au

DOMESTIC & COMMERCIAL CONCRETE EDGING

300+

POA

LEATHER & VINYL DOCTOR (THE ) 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: info@ theleatherdoctor.net.au Website: www.myleatherdoctor.com.au

MOBILE LEATHER & VINYL REPAIRS

Starting from $45,000 + GST

$60,000 + GST

LENARDS PO Box 5630 West End QLD 4101 Ph: 1800 068 111 Fax: 07 3100 7888 Email: info@lenards.com.au www.lenards.com.au

FRESH & VALUE-ADDED CHICKEN PRODUCTS

200 stores

FCA

$50,000 + gst

$180,000 to $400,000

MAN WHAT A FUSS 17 McKillop Street, Melbourne 3000 Ph: 07 5520 4166 Fax: 07 5520 4177 Email: lookgood@manwhatafuss.com Website: www.manwhatafuss.com

MEN’S SALON AND SPA

$50,000

$260,000

MARRS GROUP PTY LTD PO Box 129, Kellyville NSW 2155 Ph: 1300 306 751 Fax: 02 9629 3065 Email: eoi@marrscurtains.com.au Website: www.marrscurtains.com.au

CURTAINS, BLINDS, SHUTTERS & MOTORISED SOLUTIONS

JUST BECOME AVAILABLE!

FCA

$25,000

$37,050

MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: Mastercare@mastercare.com.au Website: www.mastercare.com.au

COMMERCIAL CLEANING CONTRACTOR

National

FCA, PROPERTY COUNCIL OF AUSTRALIA, GREEN COUNCIL OF AUSTRALIA

FROM $12,500+GST

$12,500+GST

JAMES’ HOME SERVICES 2/101 Brisbane Road, Mooloolaba QLD 4557 Ph: 1800 1 52637 Fax: 07 5444 7061 Email: jameshomeservices@bigpond.com Website: www.jameshomeservices.com.au JIM’S BUILDING MAINTENANCE PO Box 4071, Canning Vale East WA 6155 Ph: 0450 452 484 Fax: 0863 130 623 Email: franchise@jimsbuildingmaintenance.com.au Website: www.jimsbuildingmaintenance.com.au JIM’S CLEANING GROUP 4/418 Bell Street, Pascoe Vale VIC 3044 Ph: 131 546 Fax: 03 9355 8033 Email: ali@jimscleaning.net.au Website: www.jimscleaning.net.au JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: franchisesales@partycastles.com Website: www.partycastles.com.au JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: chiree@justcuts.com Website: www.justcuts.com KLEENA CLEANERS (SA) PTY LTD 38 Nelson Street, Stepney SA 5069 Ph: 08 8363 4488 Fax: 08 8363 5377 Email: info@kleena.com.au Website: www.kleena.com.au

120 Business Franchise Australia

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

MINI MAESTROS PO Box 615, Carlton North VIC 3054 Ph: 03 9387 1500/1300 786557 Fax: 03 9387 6366 Email: phil@minimaestros.com.au Website: www.minimaestros.com.au

EDUCATIONAL MUSIC PROGRAM FOR PRESCHOOLERS

23/83

N/A

$5,500

$20,000 incl GST

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

230 plus

FCA

$45,000 + GST

$380,000 - $450,000 + GST

MOBILE CAR CLEANING AND DETAILING

50 IN AUSTRALIA (140 GLOBALLY)

FCA, SMART APPROVED WATERMARK

$37,400 (EXC GST)

$45,000 (EXC GST)

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

FCA, AAAA, VASA

$10,000

Conversion of existing business $30,000 – New site or purchase varies

PERSONALISED PET PO Box 326, Budgewoi NSW 2262 Ph: 1300 COLLAR (26 55 27) Fax: 1300 360 474 Email: sales@petcollars.com.au Website: www.petcollars.com.au

PET PRODUCTS

$19,500

Under $50,000

POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: joinourteam@poolwerx.com Website: www.poolwerx.com

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

RASHAY’S CAFÉ & RESTAURANTS Level 31, ABN AMRO Tower, 88 Phillip Street, Sydney NSW 2000 Website: www.rashays.com

CAFÉ & RESTAURANT

FCA

$300,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0420 908 066 Fax: 08 9200 5672 Email: license@resicert.com Website: www.resicertlicense.com.au

BUILDING INSPECTIONS

Institute of Engineers

$45,000 + GST

RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco.com.au Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

SCHNITZ Level 2, 3 River Street, South Yara VIC 3141 Ph: 0410 649 808 Fax: 1300 854 534 Email: franchising@schnitz.com.au Website: www.schnitz.com.au

PAN-COOKED SCHNITZEL CAFÉ & RESTAURANTS

FCA

$25,000k + GST

$200,000

RETAIL FAST FOOD/ TAKEAWAY

FCA

Price available upon request

TOP QUALITY GARAGES & SHEDS

From $20,000

$30,000 to $50,000 Price available upon request

NANOTEK (BY ECOWASH MOBILE) 4G, 65 Doody Street, Alexanfria, NSW 2015 Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@nanotek.co NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au

SE7EN GOURMET TAKEAWAY 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0637 Fax: 07 3423 0600 Email: mail@se7en.com.au Website: www.se7en.com.au SHED BOSS PO Box 311, Bungalow QLD 4870 Ph: 07 4031 1911 Fax: 07 4031 3072 Email: will.emms@gwsb.com.au Website: www.shedboss.com.au SKEWERZ KEBABZ 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0632 Fax: 07 3423 0600 Email: mail@skewerz.net.au Website: www.skewerz.net.au

RETAIL FAST FOOD/ TAKEAWAY

FCA

Price available upon request

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

FCA

$15,000

$100,000

SILVER FINGERPRINT JEWELLERY

$35,000 ex GST

$40,000

24 HOUR FITNESS FRANCHISE

FCA

$40K plus GST

$450K-$550K inc. Equip. Leasing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snapontools.com.au

MOBILE TOOL AND EQUIPMENT STORE

160

FANZ FCA

$40,000

$37,000

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: abrowne@snooze.com.au Website: www.snooze.com.au

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: 03 9371 2601 Fax: 03 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

$18,000 + GST

$75,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$20,000 (Licence Only)

75 P/W

CLEANING INDUSTRY FRANCHISE

FCA

$35,000+GST

From $80K

STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: mkauiers@steamatic.com.au Website: www.steamatic.com.au

RESTORATION CLEANING

FCA, NUCCA

From $20,000

From $30,000

STEP INTO LIFE 24/148 Chesterville Road, Moorabbin VIC 3204 Ph: 1300 134 136 Fax 03 9555 0026 Email: Step@stepintolife.com.au Website: www.stepintolife.com

GROUP OUTDOOR PERSONAL TRAINING FRANCHISE

145 IN AUSTRALIA & 1 IN NEW ZEALAND

FITNESS AUSTRALIA

POA

MOBILE BEAR MAKING PARTIES

N/A

$35,000 including 8 machines

<$42,000

RETAIL TELECOMMUNICATIONS

153

FCA

$100,000

STEEL BUILDINGS SALES AND INSTALLATION

Member of the Franchise Council of Australia

$25,000

$45,000

HIRING HEALTHY OFFICE SOLUTIONS AUSTRALIA-WIDE

NGIA, GBCA, NIPA

30+

From $100,000

$100,000

PETROL AND CONVENIENCE RETAILER

260+ outlets Australia wide

FCA

$145,000

$400,000

$25,000 currently waived

$5,000

SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au SMALLPRINT ANZ 26 Weatherall Road, Cheltenham, VIC 3192 Ph: 0406 381 825 Fax: 9589 6291 Email: ian@smallp.com.au Website: smallp.com.au SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au

STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 6231 2111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: 07 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@telechoice.com.au Website: www.telechoice.com.au THE SHED COMPANY Level 1, Evandale Place, 142 Bundall Road, Bundall QLD 4217 Ph: 07 5574 3666 Fax: 07 55743222 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au TPR GROUP National Service Centre, 6 Pedvin Place, Annangrove NSW 2156 Ph: 1800 631 365 Fax: 1800 631 265 Email: stuart@tpr.com.au Website: www.tpr.com.au UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1562 Fax: 03 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au VILLAGE GUITAR 35 Penshurst Street, Penshurst NSW 2222 Ph: 02 9580 9284 Email: strum@villageguitar.com.au Website: www.villageguitar.com.au

GUITAR TUITION BUSINESS

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS

47 in Australia / 8 in New Zealand

XPRESSO DELIGHT 5023 Emerald Islands Drive, Carrara QLD 4211 Ph: 0414 669 101 Fax: 07 5579 9362 Website: www.xpressodelight.com.au

TRANSPLANT CAFÉ EXPERIENCE INTO WORKPLACE

150

FCA/FANZ

$22,500

$69,400

YOGABUGS AUSTRALIA Suite W11 Bell City, 215 Bell Street, Preston VIC 3072 Ph: 1300 yogabugs Email: info@yogabugs.com.au Website: www.yogabugs.com.au

CHILDREN’S HEALTH, EXERCISE AND WELLBEING

From $15,000

$20,000

YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

REIQ

NONE

$50,000

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: syoung@wet-seal.ws Website: www.wet-seal.net

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST

$50K AUD +GST, $50K NZD +GST

Business Franchise Australia 121

A-Z FRANCHISE DIRECTORY ALLSAFE Be part of the fastest growing industry on the planet. Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment. We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners. AllSafe Energy Efficient products believe that its concept of offering people expert advice, product options to

anytime fitness Anytime Fitness is a 24-hour fitness club franchise with 1,500 clubs worldwide, including 80 in Australia and 170 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

suit both price and personal choice along with the installation of such gives the impression of a ‘one stop’ energy efficiency shop. AllSafe stores become energy efficiency professionals when it comes to making the home more energy efficient. The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide. For Franchisee information contact Brian Carroll on (07) 3855 8733 or visit www.all-safe.com.au and click the Franchise link.

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: www.anytimefitness.com.au or 1300 766 202

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Austvending Austvending specialises in establishing new vending machine businesses for individuals. Austvending has over 12 years experience and over 500 clients across Australia and New Zealand. We go beyond the sale of vending machines by providing you with all vending machine locations, deliveries and installation and local training.

BI M O LE

PENI

B&S

122 Business Franchise Australia

For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

businesses and to provide service beyond what is expected and to help make your vending business profitable, enjoyable and prosperous. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. Our business models are successfully operated in all capital cities and in regional centres. Our investment options start at $35,000 + GST.

Austvending’s mission is to offer the finest vending equipment available, to establish successful vending

Contact: Luis Nevares on 1300 769 967 or luis.nevares@austvending.com

B&S MOBILE SHARPENING

vastly improve their lifestyle as well as take control of their financial future.

“The Sharpest Franchise Around” B & S Mobile Sharpening is proudly Australian owned. It was established in 1994 and is the market leader in mobile sharpening in Australia today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay. We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

B &S

harp en

S le

ing

ob i

B&S

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 1300 372 624 or visit www.bssharp.com.au

backcare & seating Backcare & Seating (BCS) is a unique retail concept, established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. A new Master Franchise has taken control of the brand, and is set to build on the strong foundation of the original licensor to expand the store network to fifteen + stores in ten years. BCS provides in-store service to clients seeking solutions for existing back issues. This may be in commercial seating, ergonomic products, bedding, back-supports, lifestyle, aged and healthcare seating.

Bakers Delight Leading bakery franchise. Bakers Delight, Australia’s most successful bakery franchise was established in 1980. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2 million regular customers per week throughout Australia, New Zealand, and Canada.

In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs to individuals, as well as service large fit-outs of over 600x chairs, which is aided by the fact the brand controls its own Australian-based manufacturing facility. Potential franchisors have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Mark Cohen on 03 9353 0500.

international network. Bakers Delight holds a healthy 13.3 per cent share of the Australian bread market (Roy Morgan Single Source data December 2010) – a stable market based on a love of freshly baked bread, and growing demand for nutritionally sound produce. The fresh bread market in Australia is currently worth AUD $2.8 billion.

As part of an aggressive growth campaign, the company is looking to recruit 150 new franchisees across its

For more information visit www.bakersdelight.com.au or call AUS: 1300 309 759 / NZ: 0800 225 388

BATTERY WORLD AUSTRALIA

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market.

Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With over 76 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

Bob Jane T-Marts Bob Jane T-Marts is Australia’s largest independent tyre retailer with a national network of franchised and company owned stores. Bob Jane T-Marts sell a range of tyres for passenger vehicles, 4WDs, performance and commercial vehicles as well as an extensive range of wheels and reliable batteries. We also perform associated wheel and tyre services utilising industry leading technology. Every Bob Jane T-Marts store is run by a franchise owner or manager who possess the sound business

Body and Health Solutions If you are passionate about weight loss, health and wellbeing then ‘Body and Health Solutions’ is offering a fantastic opportunity to have your own business. Body and Health Solutions is a very unique wellbeing Franchise. 3 different business models are available. Model 1, for the individual who would like the option of working from home with the flexibility of a home based business. Model 2 for the professional who would like to have a shop base, but would like to minimize their investment and, Model 3 for the entrepreneurial spirit who would

A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

skills, enthusiasm, drive and ambition to provide excellence in customer service. Staff are selected for their attitude, integrity, and experience - and quickly become recognised as the tyre experts in their local community. With over 130 stores nationwide, Bob Jane T-Marts has served the motorists of Australia for over 45 years. Customers acknowledge Bob Jane T-Marts as the most trusted name for tyres, wheels and batteries. For more information see www.bobjane.com.au

prefer the benefits of working in a more corporate environment. Body and Health Solutions was born out of a wish to help people achieve maximum weight loss and health. We have an extremely supportive team to help you grow your business. A training system that is implemented by qualified professionals of the highest standards and a range of products that are exclusively produced, for the Body and Health Solutions Franchise’s. If you care about people, are extremely motivated, and would like to be part of our National expansion please contact us on (03)97031135 or go to www.bodyandhealthsolutions.com.au

Business Franchise Australia 123

A-Z FRANCHISE DIRECTORY BUCKING BULL A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception. With breakfast, lunch, dinner and snack menus, the hugely popular product range entices customers all day. tores are located where customers pass by all day S - in the busy foodcourts of major shopping centres.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows. Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business. Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores. Call 07 3423 0555 or visit us at www.buckingbull.net

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

CRACKMASTERS CRACKMASTERS are the masters in pavement maintenance offering a variety of remarkable services including asphalt and concrete repairs, colour non-slip resurfacing, non-slip treatment for timber decking, driveways, car parks, roads, paths, trip hazard removal, and rejuvenating tennis / sports courts. Our outstanding reputation is based on customer satisfaction and the deliverance of the high quality products and services that we have on offer. CRACKMASTERS is now offering a ground-floor and

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

Electrodry We do more than just carpets! Electrodry has become one of Australia’s most successful franchise systems with over 100 franchise areas around Australia delivering a unique cleaning system with high quality service to over 150,000 clients every year. The success of the Electrodry franchise system is based on: • Exclusive Franchise Territories • Being a trusted industry name supported by an ongoing advertising and marketing programs.

124 Business Franchise Australia

innovative opportunity. Becoming a CRACKMASTERS franchisee will provide you with multiple opportunities including, outdoors lifestyle, work / life balance (flexible hours), a financially simple business with strong cash flow, cost effective techniques and simple technologies providing a huge competitive edge, and a strong and effective support network. For more information about owning a CRACKMASTERS franchise, contact Jason Cobb on 03 5222 8227 or jason@crackmasters.com.au.

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

• Unique cleaning systems that deliver industry leading results • Comprehensive training with ongoing technical and business support. • Electrodry is the only professional carpet cleaner approved by the Sensitive choice program of the National Asthma Council Australia Electrodry franchises provide one of the best returns on capital investment of any franchise system in Australia. The first step to your future is to contact Michael Handa. Phone: 1300132713 Email: franchise@edry.com.au Web: www.electrodry.com.au

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally.

Our franchise model is unique, with no royalties and no marketing fees. An attractive business opportunity is now available to existing salon owners.

Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.” We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand.

FASTWAY COURIERS

• a well known and trusted brand

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier franchise can help you take control of your future. As market leader in nationwide courier services, our multi-award winning franchisees enjoy:

• no weekend work

• low start up costs • guaranteed income packages

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

FRANCK PROVOST PARIS Trusted by 10 Million Guests in 30 Countries every Year Franck Provost Paris is the leading Hair Salon in France, and there are now more than 650 Salons around the world. The creator, Franck Provost has achieved an exceptional 30-year career. He was once nominated “World Champion Hairdresser” and is the hairstylist to many French and International celebrities such as late Lady Diana, Sharon Stone or Juliette Binoche, as well as

Please contact Manal Haydar for more information. E: mhaydar@ellabache.com.au P: (02) 9432 5090 www.ellabache.com.au

• unparalleled business support and training • exclusive territories • a perpetual franchise agreement, no ongoing fees So, if you’re ready for a positive change we’d love to hear from you on 1300 FASTWAY or visit us @ www.fastway.com.au

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at http://www.fergusonplarre.com.au/Franchising.html or contact Anthony Ferguson 0412 424 695

prestigious events like the Cannes Film Festival. He opened his first salon in Paris in 1976 with a vision of accessible luxury and glamour. Since then, he has developed a hairdressing empire, Provalliance, that is now #1 in Europe and #2 in the world. Two Franck Provost salons have already opened in Sydney and the franchise is now available Australiawide! For more information call Franchise Selection on 1300 372 624 or email: franchise@franckprovost.com.au

GELATISSIMO PTY LTD

margin that makes our competitors green with envy.

Make the move toward sweet success- Gelatissimo is now recruiting franchisees who have a passion for all things Italian! Since it began as a small family business 20 years ago, Gelatissimo has grown to be Australia’s first and largest gelato franchise with stores also in Singapore, Indonesia, Malaysia, the Philippines and Italy.

Join a super successful team with a dynamic brand and enjoy the independence of operating your own business while being part of a strong and supportive system.

Gelatissimo presents a unique concept supported by a brand that embodies style and sophistication – creating the feel for all things Italian. Apart from creating a retail point of difference, we have a gross

Unlike many franchise systems at Gelatissimo we charge a flat royalty fee instead of a percentage of your sales so when your business grows you reap the rewards! For enquiries call (02)8845 0100 or email Judith@gelatissimo.com.au

Business Franchise Australia 125

A-Z FRANCHISE DIRECTORY GRoutpro Earn $2000 + a week Clean Up with a GroutPro Franchise and Earn $50 - $150 Per Hour in the Tile & Grout Restoration Business. Tile and Grout are everywhere, over the last few years tile has become the surface of choice in new homes for bathrooms, kitchen surfaces, floors etc.

independent property inspections

For just $29,950 you receive full tool package, exclusive territory, a week’s training, sufficient product to earn your entire investment back plus excellent ongoing support and more. Download your free franchise information pack at www.groutpro.com.au or call 1800 822 459

Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state.

inspection services market in Australia by recruiting only building professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections

Independent Property Inspections franchise system is set to dominate the pre-purchase and building

For more information contact Damien Digby on 0412 868 788.

James’ Home Services

and practical training in their own protected territory by our professional trainers and on going support from business coaches and Master Franchisees.

Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals.

James’ Home Services was established in 1993 and is now the fastest growing and most professional home services franchise in Australia. We have franchisees from Cairns to Perth and our services include Interior House Care, Lawn and Garden Care, Carpet Cleaning and Pest Control, Mobile Car Cleaning, Pet Grooming and Hydrobath and Window and Exterior House Care. All our franchisees receive comprehensive business

JIM’S BUILDING MAINTENANCE Startup costs from $25,000 - $40,000 The Jim’s Group consists of 32 different divisions with more than 3200 Franchisees. Joining Jim’s is the best decision you can ever make if you are looking for a Lifestyle business where you prefer to work at your own time and pace. Over the past 13 years, Jim’s Building Maintenance has built solid foundations. The division welcomes new franchisees who have experience and a passion

Jim’s Cleaning Group Jim’s Cleaning Group offers a huge range of domestic and commercial cleaning services; specialises in 6 separate divisions with franchisees operating in their area. These divisions are Cleaning, Car Cleaning & Detailing, Carpet Cleaning, Window Cleaning, Pressure Cleaning and Blind Cleaning & Repair.

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The tile & grout restoration business is in HUGE DEMAND and one of the hottest sectors in the home improvement industry today.

All equipment is supplied starting with a trailer or Van, down to uniforms and stationery. Work is guaranteed through our national TV and marketing strategy. Change your lifestyle! Call James’ now on 1800 1 JAMES (1800 1 52637) or visit us online at www.jameshomeservices.com.au

for carpentry, building and renovation, makeovers and general repair. Having the Jim’s Building Maintenance logo displayed on your vehicle or trailer is almost like having a Grandpa’s comforting hands behind you as you are enjoying the support of a very well-known Australian owned brand. Franchise opportunities exist in all states. Phone: Contact: Email: Website:

131 546 Theunis Terblanche franchise@jimsbuildingmaintenance.com.au www.jimsbuildingmaintenance.com.au

Secure your future by franchising, we hope to even further strengthen our brand, and continue our growth within the industry. We’d like to extend to you the opportunity to own your own business and join in our success. If this sounds like you, please call 131 546 or visit www.jimscleaning.net.au Consider these benefits: • The business has already been proven to work

Building a future with Australia’s Leading Cleaning Company!

• You are fully trained in all aspects of the business

Jim’s Cleaning Group is offering a fantastic lifetime opportunity for people join this well established business. We are rapidly growing and looking for customer focused franchisees ready to join our successful team. In most states we have more work than we can handle and in need of new franchisees.

• The Jim’s brand is established and well recognized • Marketing tools and ad campaigns are provided • Franchisees receive ongoing support from their franchisor • Flexible hours of work!

JIM’S COMPUTER SERVICES

We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services franchise system include: • Reduced travel • Pricing • The Jim’s name • Training • Regional rights • Work guarantee yystem

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Kleena Cleaners Kleena Cleaners is a South Australian owned & operated company successfully servicing over 300 sites across the state on a daily basis. We are a mature but vibrant company, proud of the fact that our success has been built on our reputation to provide a quality, individual service to all our clients.

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email enquiries@jimscomputerservices.com or for further information go to: www.jimscomputerservices.com

great result by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ offer a No appointment necessary, quality style cut and at an affordable price. Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Chiree Craig 1800 334 498 Website: www.justcuts.com

your expectations at every level with a genuine commitment to service excellence. As a professional cleaning company, you can rely on us to take care of even your most exacting requirements every step of the way. In fact, once you’ve experienced the lengths we’ll go to in order to ensure your complete satisfaction, we’re confident you’ll never look at cleaning services the same way again.

We understand there’s more to a great cleaning service than just the cleaning. Which is why we focus on not just meeting, but exceeding

Franchise opportunities are available in SA and Vic, soon in WA.

KWIK KERB

Kwik Kerb® business owners work for themselves, building their own business from strength to strength and determine their own income level. With Kwik Kerb® YOU keep all the profits! We have Kwik Kerbers earning $500 to $1000+ in a day. If they can do it, so can you!

Kwik Kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries. We are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a Kwik Kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development.

Visit: www.kleena.com.au

Owning a Kwik Kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals. For more information freecall 1800 773 231 or visit www.kwikkerb.com.au

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A-Z FRANCHISE DIRECTORY LEATHER DOCTOR (THE) Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: · Repairs to leather and vinyl goods and objects of all descriptions · Re-Colouring of leather and vinyl goods to restore

lenard’s Lenard’s was established in Brisbane in 1987 when Master Butcher Lenard Poulter identified a gap in the market for value-added chicken products. Today, Lenard’s is a multi-award winning company, considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. From humble beginnings, Lenard’s has grown to employ more than 3,000 staff across more than 195 stores nationally. At Lenard’s, our team is dedicated to providing

MAN, WHAT A FUSS!

· Leather cleaning and conditioning service · Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

outstanding Franchise Owner support. Lenard’s has a world class franchise support system with dedicated consultants, an innovative and comprehensive hands-on training curriculum, a program of continual product development and improvement, and an industry-leading Marketing team. Owning your own Lenard’s franchise is a unique business opportunity. For further information on opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at info@lenards.com.au. To find your local Lenard’s store, visit www.lenards.com.au

Men now have their own….. exclusive Salon and Spa for men catering specifically for every area of the ever growing body & soul male market. So why Fuss?  We have a Unique Market Position in a Growing Male Market.  We have Experienced Franchise Systems.  We put People Before profit, Because “We care”!

The sad news is we have a limited number of Territories available. For all franchise enquiries please contact : Kate Allen Franchise Manager, M: 0417 007 560 P: 07 5520 4166 Email: kate@manwhatafuss.com: Man What a Fuss salon & spa 17 McKillop Street , Melbourne 3000. w: www.manwhatafuss.com

marrs

• Flexible working hours to suit your family needs

The Marrs name is synonymous with quality and outstanding customer service.

• An opportunity to express your creative flair

Franchisees can now carry on the 32 year family tradition operating their own unique mobile service, direct to the home of their clients. These business owners will provide consultation, colour advice, and most importantly supply and installation of window coverings such as custom made curtains, blinds and shutters including motorised solutions.

• Group buying power with suppliers and manufacturers of industry leading brands

The Marrs Franchise is designed for you…offering:

MASTERCARE FRANCHISING Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 30 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves. Benefits include: • A well-known and trusted brand • An affordable financial investment

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them to original or add a fresh new look

• Comprehensive initial ongoing training

Our ideal candidates are passionate about home décor, providing solutions and working with people. Contact the Marrs Team for more information and available territories at eoi@marrscurtains.com.au or on 1300 306 751.

• Access to a healthy and growing national client base • Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

Mini Maestros Why do people love Mini Maestros? • One of Australia’s longest established music education programs for young children • An all Australian company, owned by Australians with music and activities by Australian composers • Learning through play -Children sing, dance, play percussion instruments & play games, whilst having fun • Children develop life skills and strengthen bonds with parents and carers • The program is educational, sequential and developmental Why invest in a Mini Maestros franchise?

• Low cost start up with long term security • Streamlined operation with minimal administration • Interact with young children and their carers and create positive experiences • Enjoy a career doing something you love • Become part of the ‘Mini Maestros’ family Opportunities for new franchises now available Australia wide. Make a change – make a difference! E: phil@minimaestros.com.au P: 1300 786 557 W: www.minimaestros.com.au

NANDO’S Franchisees will find their passion for the brand rewarded with an unrivalled level of support through comprehensive training, ongoing guidance and constant feedback. In fact, all franchisees are even assigned their own field marketer and business development manager.

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks.

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning sales and repairs, we professionally service retail, trade and

Personalised Pet

So it’s no surprise our proven business model is accredited with numerous financial institutions with 50- 70% credit available. For more information about how you can become a part of something special, contact Nando’s Head Office on 0411 111 243 or visit nandos.com.au/franchising

The entire Nanotek car cleaning process is ecofriendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 7 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotek.co call 1800 nanotek (626 683) or email franchises@nanotek.co.

large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

between work and family.

MUST LOVE PETS!

- Great part time income

Personalised Pet is looking for people nationally with the drive and enthusiasm to build and operate a friendly, professional service providing customers with innovative, quality and good value pet products. Our franchises offer:

- Low start up costs – under $50,000 – includes start up kit, stock and training.

- The fun of being part of a service driven pet business.

- Exclusive territories available Australia-wide.

- Flexible working hours so you find a balance

- We provide our franchisees with new product development to maximise their success.

For franchise enquiries, please contact sales@petcollars.com.au or 1300 COLLAR.

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A-Z FRANCHISE DIRECTORY POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

RASHAY’S CAFE & RESTAURANT Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of “food fast”. It embraces the systematic approach of fast food outlets without sacrificing the quality of its food, thereby positioning itself in the casual dining segment. Rashay’s Café is a low to moderately priced, casual-theme, ala-cart restaurant serving seafood, steaks, chicken, pizza, pasta & Café Meals. The systemisation of the business assures that the kitchen can conduct the day to day operations without formal chef qualifications allowing complete control in the hands of the operator (franchisee). Despite the comprehensive menu, it has been created in a

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RESICERT PROPERTY INSPECTIONS Resicert Property Inspections is poised for rapid expansion into the Australian property inspection marketplace. They have established themselves as a leading player in the property inspections market in Western Australia through building a reputation for professionalism, service and thoroughness. Becoming a Resicert licensee provides a valuable opportunity to build a business that can supply excellent income, delivers a valuable service in a growing market, provides great control over your time and supports

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

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Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on joinourteam@poolwerx.com.

manner to allow the preparation of many recipe ingredients to be done ahead of time. Most of the ingredients are produced in a central kitchen or otherwise available from local suppliers that meet our high standards. Our restaurants are designed to assemble meals without loosing the authenticity that is expected from a restaurant. Front of house operations are also provided with training & tools, as well as a well branded fit outs to ensure that the unique atmosphere & service can be recreated time & time again. Investment required $300k+ For more information on becoming a part of the Rashay’s family go to www.rashays.com

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

a balanced lifestyle. It also offers the opportunity to develop and grow with the company. Resicert offers complete and comprehensive training and on-going professional support. This exciting oportunity is availble australia-wide including regional areas. If this opportunity appeals to you and you would like to find out more about becoming a Resicert licensee contact: Andrew Wadsworth Phone: 0420 908 066 Web: www.resicertlicense.com.au

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

Ryco

a successful channel to market for the RYCO group.

RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries.

RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is

Schnitz Schnitz is a fast casual food franchise unlike any other. It is the first pan-cooked Schnitzel Franchise in Australia and holds a unique position in the food retail marketplace. We combine great tasting schnitzels with healthy fillings, Saladz and our award-winning Chipz. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at take-away prices, forming the foundation of a stable, growth-driven business.

se7en Gourmet Takeaway se7en Gourmet Takeaway is a re-invigoration of the classic Aussie Takeaway Shop - with a whole lot more style, sophistication, variety and value. se7en’s all day menu consists of a delicious array of dine-in or take away meals including freshly made salads, gourmet grills, seafood, hot breakfasts, coffee, desserts and our famous seasoned chips and wedges.

Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

The management team behind Schnitz is an Australian family that has been involved in hospitality since 1974. They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business. Schnitz is expanding throughout Melbourne and is looking for energetic, hard-working and passionate franchisees to join our family. Our determination and commitment to success sets us apart from our competitors. Please visit www.schnitz.com.au or email franchising@schnitz.com.au for more information.

for loyal customers and creating and maintaining a positive work environment. se7en has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts to stand alone locations on a coastal esplanade or the main street of a country town. We are currently looking for steady growth in Queensland and interstate.

The se7en brand encompasses a passion for many things including the environment, nutrition, rewards

For more information or to make an enquiry, call 07 3175 0637 or visit us online at www.se7en.com.au

SHED BOSS

product with proven professional building systems.

Interested in owning your own outlet? A recent survey found that the Shed Boss business is the most economical entry to the Shed & Garage industry.

All outlets are independently owned and operated by family businesses, using local products and supporting local industry.

Join the most Successful and Dynamic Steel Shed Network

We are now actively taking applications from builders and business people to operate their own outlet with some available Licences in all states of Australia and New Zealand.

Shed Boss are Australia’s most dynamic & successful Steel Shed Network and sell a premium

If you wish to become a licensee please visit our website www.shedboss.com.au

SKEWERZ KEBABS

It’s not just about the food, it’s about the experience

Skewerz Kebabs offers authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. Skewerz is a sensory delight, immersing the customer in an international taste sensation filled with flavour, style and authenticity.

and Skewerz provides one filled with dazzling store displays, flaming grills and the exotic zest of the Mediterranean. With your investment in the Skewerz franchise, you can experience the freedom of running and owning a business with the security of working within an established franchise system. For more information or to make an enquiry, call 07 3175 0632 or visit us online at www.skewerz.net.au

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A-Z FRANCHISE DIRECTORY Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible.

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram.

Our extensive initial and on-going training can turn

Phone: 07 3895 4100 Email:melissa.morris@mattressinvestments.com.au Website: www.sleepys.com.au

Smallprint

A Smallprint franchise allows you the ultimate

The original silver fingerprint company If you have ever wanted to work from home around your busy family life then a Smallprint Fingerprint jewellery franchise is the solution you have been looking for.

freedom of working full or part time from home and with a modest start up cost, you’ll be making money from day 1. Full training is provided and you don’t have to have a jewellery background to succeed.

Having commenced in 2004 in the UK, Smallprint arrived in Australia in 2007 and we now have over 30 franchisees across Australia, and can be found in over a dozen countries across the globe.

The Australian & New Zealand network is managed

SNAP fitness

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au 1800 SNAP GYM

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

from Victoria, so if this is something you’d like to find out more about, email franchising@smallp.com.au for more information or go to www.smallp.com.au

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or www.snapontools.com.au

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

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Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

Southern Cross Chauffeur Drive

We still have clients and franchise owners who started with us in 1997.

Clean and Simple – One man business!

3. Flexible working hours: We work with you. Whether you’re “Early to Bed” or a “Night Owl”, the extent of your availability is very flexible. You can also hire a driver to keep your car on the road and your life in balance.

Simply run your own car and look after your clients, the booking and accounting chores are handled for you. Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

2. A proven business format:

4. On the road from $75,000 To find out more contact our Franchising Director John Kapnias on 0419 341 319 / 03-9371 2601 or john@vha.com.au

SPRAY PAVE AUSTRALIA Pty Ltd

• Guaranteed work available, choose from 3 levels.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We offer a license, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

STEAMATIC Steamatic is Australia’s specialist cleaning, restoration and disaster recovery company. Across Australia and around the world, Steamatic provides a wide range of services to domestic, commercial and industrial customers with high-tech solutions for a wide range of cleaning and disaster recovery applications. Part of an international network with 16 Australian

STEP INTO LIFE A franchise opportunity that’s FUN, FAST GROWTH AND FINANCIALLY REWARDING Interested in starting a fitness business with real returns? At Step into Life we provide you a network of support to fast track your business growth and minimise the guesswork. When you join Step into Life, we reduce your risk and you join a fast growth company (currently in 2011 BRW Magazine’s Top 25 Franchises) with proven business systems that allows you to earn a great income, stay fit, and work with flexibility. Group Outdoor Personal Training has taken off in Australia and Step into Life is at the cutting edge of this unique business opportunity. We have developed a proven business model and created thousands of loyal members in the process.

• Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

franchises, Steamatic is the leader in this area and is committed to its promise: Superior quality, Superior service at a Fair price. For more information about becoming a Steamatic franchisee, please call 1300 STEAMATIC visit www.steamatic.com.au or call Oliver Threfall, National Franchise Support Manager on (03) 9587 6333.

Why you should join us: • Operate in a fast growth franchise and industry • Cutting edge group outdoor personal training programs • Simple, effective, proven and profitable systems • Defined business and sales education programs • Ongoing marketing and field support • Low ingoing investment with great returns Explore our franchise opportunity and book into a Franchise Info Session today. If you book by July 31, 2011 you will receive a copy of our ebook FRANCHISE FITNESS SUCCESS “From Zero to Hero” For more information contact 1300 134 136 or visit www.stepintolife.com

Business Franchise Australia 133

A-Z FRANCHISE DIRECTORY STUFFLERS

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit www.stufflers.com or email franchisesales@stufflers.com.

TELECHOICE

2011 and are looking for potential franchisees to join the TeleChoice team. If you are passionate to succeed, have a love of customer service and want to start a business with a bang and never look back then a TeleChoice franchise could be for you!

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

There has never been a better time to become your own boss. TeleChoice is a great choice for you if you are looking for a business in a dynamic industry. With over 150 stores nationally and a massive support base, you’ll always feel part of a great team.

After having a huge success with their 2009 expansion TeleChoice are expanding again in

THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company. Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell. CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise.

TPR GROUP 3 Franchises in 1

Three weeks later, the Franchise was sold for $495,000 giving them a net capital profit in excess of $400,000, after paying the initial Franchise fee plus all the set-up costs. Named as one of the top eight franchising companies in Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our website www.theshedcompany.com.au for more information.

based franchise system, operating business to business, to commercial, hospitality, retail, government and other sectors.

With TPR GROUP you have the exciting opportunity to operate three franchises in one: Tropical Plant Rentals (Indoor Plant Hire); Aarons Coffee at Work (Coffee Machine Hire) and Microbe Shield Treatment (Office Health).

You will be joining a team of successful franchisees who enjoy a good income balanced with a good lifestyle.

TPR GROUP is a successful national network of over 30 franchises Australia-wide and is the leading provider of healthy office solutions.

Be part of the health and wellbeing movement sweeping business - an opportunity too good to miss.

You have the opportunity to join our dynamic service-

UNITED PETROLEUM A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 260+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately committed to continually developing our brand to ensure great

134 Business Franchise Australia

To start your own business and take control of your life, call National Franchise Manager on (03) 8699 2555 or visit www.telechoice.com.au.

The opportunity to expand your business and improve your bottom line is apparent for franchisees that follow our successful system.

Please contact us at www.tpr.com.au or phone 1800 631 365

value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story. If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Melinda Scott on (03) 9413 1562 or go to our website www. unitedpetroleum.com.au to complete an on-line Application Form. Vendor Finance Available / FCA Member

village guitar

We will:

Play guitar? Love guitar? Do something you love.

• Provide quality training and ongoing support - If you can play guitar, we can help you become a teacher.

Let us help you build a successful business. Village Guitar are leaders in contemporary music tuition. Our well developed teaching method and enthusiastic team provide a positive and fun tuition experience for all ages! Our teaching studios are busy, bright and multifaceted.

• Help launch your business - We’ll make sure your community knows about you.

Our businesses make money - we can show you how.

• Provide ongoing marketing and advertising campaigns - Keeping the business rolling in.

We are looking for enthusiastic people who love to be around music and want to build their own business.

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle.

• Provide proven accounting and management systems - Stuff to help your business run smoothly.

Contact Mark Wilkes 02 9580 9284

heating in the industry. You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW!

All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor

Contact Scott Young on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email syoung@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.net

xpresso delight

would these people repeat this daily trek if they could just walk a few steps and get a perfect cup of gourmet coffee in a mere 25 seconds. This is the premise of Xpresso Delight - transplanting the café into the workplace at a fraction of the price that people pay in a cafe.

Invest in an Xpresso Delight franchise and seize the opportunity to profit from one of the fastest growing markets on the planet. As the number of coffee drinkers has boomed, the market has exploded! The demand for gourmet coffee in the workplace is very poorly met. Each day, hundreds of thousands of workers trek to the nearest café to pay as much as $4.00 for their coffees. This is a huge market waiting to be serviced. Why

YogaBugs

Xpresso Delight is a simple one-day a week business with no employees and now for a limited time all systems are in locations with Instant Income. Your next step is going onto our website and make an enquiry at www.xpressodelight.com.au

Postures strengthen core stabilising muscles & assists in reducing childhood obesity.

Breathing improves concentration, energy levels & promotes healthy sleeping patterns. Relaxation aids in memory retention, calming symptoms of anxiety and nervousness. A YogaBugs Franchise gives you exclusive rights to a Territory. Investment starts from as little as $20,000 and can be run from a home based office, offering a true work/life balance and the opportunity to build a highly profitable business. Become an “ethical entrepreneur” and make a difference to children’s lives. Don’t delay - contact us today. Web: yogabugs.com.au Email: info@yogabugs.com.au Phone: 1300 yogabugs

YONG REAL ESTATE

world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

YogaBugs is imaginative, interactive & fun for children aged 2-12. Postures, breathing and relaxation techniques are woven together into fun stories & games. Being non-competitive & fully inclusive, children are always the heroes of their YogaBugs adventures. YogaBug programs support the Federal and State Government’s curriculum’s and assists in achieving required outcomes.

For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

Business Franchise Australia 135

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