Business Franchise AUS & NZ Jul/Aug 2012 by CGB Publishing

T he

ma g a z ine

VOL 06 ISSUE 05 july / august 2012

for

franchisees

AUSTRALIA and NEW ZEALAND

the

home & leisure issue

a comfortable new career

do’s & don’ts

of social media

Tax advice

$4.95 (AUD), $6.95 (nz) inc. gst.

for the new year

LATEST NEWS

A moving

experience FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

D T Take control of your future... ...and be your own boss. Fastway Couriers now has a number of exciting opportunities to join our award winning team! Low start up costs

Exclusive territories

Guaranteed income package*

No weekend work

Perpetual Franchise Agreement

Unparalleled business support & training

Recognised brand

Easy to operate - no experience required

Award winning system for over 25 years

Enjoy the freedom of working for yourself

To ﬁnd out more contact us: Australia:

New Zealand:

1300 FASTWAY fastway.com.au

* For a deﬁned period. Conditions apply. Fastway Couriers (Australia), ABN 38 057 389 769. | Fastway Couriers (NZ) Ltd. Fastway Couriers is a franchised courier network and its businesses are independently owned.

0800 4 FASTWAY fastway.co.nz

A new way to connect with your customers RedCatâ&#x20AC;&#x2122;s new mobile phone application allows hospitality and franchise outlets to have their own branded iPhone application as well as working as a web application on other mobile devices. It also offers the ultimate in convenient ordering, allowing customers to prepay and pre-order food at their desired time directly from the application. Purchases can be paid for using points, pre-paid gift cards or credit card. Orders will be sent direct to the Point of Sale at the store and will print out automatically, at the correct time, without the need for any interaction by the staff. The application can also be configured to be used as a self ordering kiosk at store level. Not only will it streamline the ordering process, it will allow you to take advantage of the dramatic increase in popularity of coupons. Research shows that globally, mobile coupon redemptions will exceed $6 billion by 2014*. Hospitality outlets can also use the application to deliver targeted and relevant advertising offers directly to their members which can be redeemed and tracked seamlessly through the RedCat Point of Sale system. * Jupiter Research

Registration

Coupons

Store Locator

Ordering

Barcode Loyalty

Existing members can login, or new members can register their details directly within the app.

Targeted marketing sent directly to your members. Relevant. Immediate. Redeemable at POS.

Customers can search for their nearest site by using integrated GPS, or postcode search.

Save favourites, pay using points, vouchers or credit cards and send orders to the store.

Once registered, members can display their points balance, member status, and a barcode for identification.

To find out how you can take advantage of RedCatâ&#x20AC;&#x2122;s Mobile Applications, call 1300

4 REDCAT or visit www.redcat.com.au

A Daimler Brand

Work hands free.

It’s essential that you stay connected to your business. That’s where technology like Bluetooth® helps keep important clients at the tip of your fingers. In fact, our vans have the very same Bluetooth® and multifunction steering wheels you’ll find in some of our passenger cars. It enables you to make and receive calls at the touch of a button while keeping your eyes firmly on the road. The system is so smart that it will recognise up to 10 different phones if your van needs to be ‘handed’ around to multiple drivers. To experience more of the Vito’s technological and safety features, visit your local Mercedes-Benz dealer or www.mercedes-benz.com.au/workhandsfree

MER0213/BFR

*Bluetooth® not available on 110 Vito models. The mark and Bluetooth® word mark are owned by Bluetooth SIG, Inc. Bluetooth® will only operate with telephones enabled with compatible Bluetooth® wireless technology.

Australian Credit Licence 387405.

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Our regular Editor, Emma Malone, is currently taking an extended leave of absence from her role with CGB Publishing. We wish her all the very best and look forward to her return. Emma Malone, Editor, CGB Publishing.

From the

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 6 ISSUE 5, july / august 2012

Editor W

elcome to the Home and Leisure edition of Business Franchise Australia and New Zealand.

This edition is jam packed with information you need to know about selecting and operating a successful franchise within these exciting growth areas. Marketing guru, Michelle Gamble from Marketing Angels shares with us her insight into marketing within the Home and Leisure sectors, and Greg Nathan relates his experiences working with service providers in ‘A Moving Experience’. Nathan Hudson, DC Strategy, gives us his ‘Top Ten Things to look for in a Franchise System’, and social media expert, Michael Roach, advises on the ‘Dos and Don’ts of Social Media’. We also have our Legal and Accounting experts offering their wisdom in their respective fields of knowledge. We take a look at successful franchisees, and learn from their experiences in establishing and operating a franchise. Sarah Miller, a young entrepreneur with Snooze, has built a very successful operation that she is hoping to expand, and husband and wife team, Michael and Melanie Westra are successfully managing to build their family whilst also

publisher: Colin Bradbury. colin@cgbpublishing.com.au EDITOR: Emma Malone. emma@cgbpublishing.com.au assistant EDITOR: Stacey Evans. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com.au

building a thriving Magnetite Windows franchise.

SALES & marketing manager:

Along with all this, we have many articles profiling a wide range of other exciting franchise offerings, the latest franchising news, and industry leaders from the FCA and FANZ discussing the current happenings in the franchising arena. Our regular Editor, Emma Malone, is currently taking an extended leave of absence from her role with CGB Publishing. We wish her all the very best and look forward to her return. I am delighted to be standing in as Editor, and look forward to sharing my insight in to the exciting world of franchising. There are some great brands out there and I’m pleased to be able to share their success stories with our readers.

Kathleen Lennox. kathleen@cgbpublishing.com.au SALES & marketing executive: Maria Cook. maria@cgbpublishing.com.au PRODUCTION: Joanne Tuffy. production@cgbpublishing.com.au ACCOUNTS: Di Mannes. accounts@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: bedshed TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

Your feedback, as always, is greatly appreciated as we strive to provide the most relevant and useful information to our readers. We have a lot of exciting projects in the pipeline, and look forward to sharing these over our coming issues.

CGB PUBLISHING

Enjoy the read.

Email: cgb@cgbpublishing.com.au

Stacey Evans Assistant Editor

www.businessfranchiseaustralia.com.au

PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499

www.businessfranchisenz.co.nz

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr a nch ise aust r a l i a a n d n e w ze a l a n d

Contents 66

july / august 2012 On the Cover 11

Cover Story

Bedshed – A comfortable new career

44 Tax Advice for the New Year

Tim Kilham, Lanyon Partners

In Every Issue 06 What’s New!

Announcements from the industry

14 FCA – If it’s not broken, don’t try to fix it! Steve Wright, FCA Executive Director 15 FCA – E-Commerce Stephen Giles, FCA Chairman

Greg Nathan, Franchise Relationships Institute

78 Do’s & Don’ts of Social Media

Michael Roach, Social Media Business Boosters

58 A Moving Experience

Spotlight on Services 20 FC Business Solutions 26 Positive Training Solutions 81 Demographics Online

16 FANZ – Franchise Awards 2012/13 Graham Billings, FANZ Executive Director 18 FANZ – Reflections upon a busy year for the FANZ David Foster, FANZ Chairman of the Board 66 Feature Article Home and Leisure 106 Behind the Headlines Jason Gehrke, Franchise Advisory Centre 107 Professional Services Listings 108 Franchise Listings 110 A-Z Franchise Directory

30 Home Instead Senior Care

Franchisee in Action

100

Franchisor in Depth

Profiled Franchises Anytime Fitness............................................ 42

Coffee Guru. ................................................... 64

54 Snooze 82 Magnetite Diversified Exhibitions............................... 62

Expert Advice

Franchise Selection.................................... 46

Inkspot................................................................ 22

34 Simple solutions for targeting the Home & Leisure buyer Michelle Gamble, Marketing Angels

JAN-PRO Cleaning Systems............. 104

40 How Much Money Can I Make? Kate Groom, Smart Franchise 48 Evaluating a Franchise Business Mark Fernandez, Business Development Alliance 74 Transforming Yourself for Success – Part 1 Tania Allen, Vision Alliance 86 Australia’s Top Ten Franchise Systems Topfranchise.com.au 88 Advice for would-be Franchisees Chris Acret, Smartline Personal

Mortgage Advisers

94 Territories for B2B Businesses… Peter Buckingham, Spectrum Analysis 100 Top 10 Things to Look for in a Franchise System Nathan Hudson, DC Strategy

Narellan Pools................................................ 60

OakFX................................................................. 90

PoolWerx.......................................................... 28

36 Individual Employment Agreements in New Zealand Chad Issa, Mason Sier Turnbull

24 How to avoid a cashflow crisis Sharen Verrenkamp, Westpac

SumoSalad...................................................... 52

The Timber Doctor...................................... 12

Thexton Armstrong..................................... 98

V.I.P. Home Services. ................................ 72

what’snew! MÖvenpick Ice Cream expands Mövenpick Ice Cream recently opened its 15th store in Brisbane in June, 2011. The store in Brisbane Emporium is the second store for Peter Narsey, who also currently owns the Portside Wharf store. Peter is a great advocate for Mövenpick’s quality product, and purchased his first franchise following a visit to Switzerland where he’d tried, and loved, Mövenpick’s Ice Cream. “Upon returning to Australia I was looking into various business opportunities and when the chance came to purchase a Mövenpick Ice Cream store I was very happy,” says Peter. “I’m very excited about the opening of my second store in June, and hope to make it one of the best Mövenpick stores in the country,” he said. Working within the Mövenpick franchise system, Peter says, is very easy. “There’s great, open communication channels with the head office in Melbourne and the training to get you ready for opening your store is fantastic, they give you all the skills you’ll need.” Peter says that work life balance is important to him and he enjoys a great lifestyle, whilst at the same time managing his two successful stores. Mövenpick Ice Cream has stores throughout the eastern states of Australia.

Ready, Steady, Go on the Central Coast From July families on the Central Coast will be able to join in the fun of Ready Steady Go Kids, and experience the benefits, the popular children’s multisport program has to offer.

Ready Steady Go Kids, teaches preschoolers, aged two-and-a-half to six, the fundamentals of ten different sports in a safe, age-appropriate and non-competitive environment.

At a time where computers and TV programming seem to rule the lives of too many kids, the program is aimed at creating positive attitudes towards exercise that children can carry with them for life. Mother of three and experienced swimming and KinderGym coach, Vanessa Broadley, will be at the helm of the Central Coast franchise and can’t wait to kick things off next term. “I’m really looking forward to seeing the benefits Ready Steady Go Kids will bring to children on the Central Coast,” said Mrs Broadley. “The mix of sports on offer is fantastic and the classes teach invaluable skills.” “The children love it so much.” Ready Steady Go Kids have been operating since 2004 and currently run classes at over 60 locations in South Australia, Victoria, New South Wales and Queensland.

6 Business Franchise Australia and New Zealand

Hire a Tradesman Hire a Tradesman are currently seeking to expand their successful network. When UK-born Architect, Rob Harris, launched the one-stop shop, Hire A Tradesman, back in 2007, the aim was to provide a business that guaranteed the reliability and quality of the trades being referred. “By limiting the number of tradies we use within each area we ensure the quality of the workmanship,” Rob explains. This is a truly unique service – customers do not pick from a list or search through a database of tradespeople. Instead, each franchisee matches each job to the appropriate tradesman within the franchisee’s area.

It’s a level of customer service that has seen the Hire A Tradesman business boom offering consistently attentive, trusted service to the general public, real estate agents, insurance companies and the local business community. “Ideal franchisees,” Rob says, “are selfdisciplined, with great time-management skills.” Franchisees are not expected to be on the tools. “You don’t have to be a tradie to make this work,” he adds. “As long as you’re a great manager with an understanding of trade-related skills.”

The New Zealand Business Opportunities and Franchise Expo will have something for everyone considering buying their own business – whether you are in the serious stages of investing large capital, adding to an existing business or just exploring the idea of a lifestyle change like working from home.

By only referring tradies that have been ‘invited’ to join the franchisee’s group, Hire A Tradesman makes each tradesman accountable.

Gelatissimo Crowned King of Desserts

The Expo will be held in at the ASB Showgrounds, Auckland on the 10th, 11th and 12th August 2012, from 10am – 4pm. Not only is it an important learning ground for people considering buying their own business – visitors are also in the position to meet experts and talk to business owners face to face in one place about how to start, how to grow or how to franchise.

Australia’s leading gelato franchise, Gelatissimo, has dominated Foxtel Lifestyle Channel’s I Love Food Awards 2012, by winning three state and one national award in the Favourite Dessert/ Ice Cream/Gelato Category. Gelatissimo won the Favourite Dessert/Ice Cream/Gelato category for ACT, Queensland and South Australia, with Queensland also taking out the prestigious national title of Favourite Dessert. The ACT award was won by the Canberra City franchisees, Erwin and Cin Tanaja. The South Australian award was a combined effort by two Adelaide franchises, the Gouger Street gelateria owned by Gino Patini and Tony Glagliardi and the Rundle Street gelateria owned by Joe Calava. However, the big winners were husband and wife team of Mark and Kathy Blake, whose hugely popular Mooloolaba gelateria won both the state and national titles.

New Zealand Franchising Expo

• Talk to the experts and learn to minimize any risk • Franchising and business growth tips offered at free seminars run daily. • New franchising opportunities launching for the first time “Seeing Gelatissimo honoured alongside some of Australia’s most iconic culinary names is immensely satisfying,” says Joint CEO, Domenico Lopresti. “It once again shows how the combination of Gelatissimo’s authentic Italian recipes and dedication to making gelato fresh in every single store using premium ingredients produces an artisan product that our competitors just can’t match.” The I Love Food Awards are Australia’s biggest people’s choice food awards, with over 134,000 votes cast in 27 categories.

• Plus mature business systems with franchising opportunities available while/ or supporting their brand and presence in the market place Seminars cover a wide range of topics including; about franchising, tax hints for small business, business growth seminars, business coaching tips, banking tips, legal tips and traps, business startup, franchise and licensing growth. View the seminar schedule on the website for times. For more information visit www.franchisingexpo.co.nz

Business Franchise Australia and New Zealand 7

what’snew! 50 Franchisees for Jim’s Pool Care Jim’s Pool Care has bucked the slow growth trend and recently reached a business franchise milestone with Sydney-sider Stephen Sofer taking the plunge to become the company’s 50th Mobile Pool Shop franchisee. This puts the nationwide pool care company, which was named Jim’s Franchise Division of the Year 2011, well on its way to becoming one of the industry leaders maintaining steady growth in franchisee numbers since it was founded in 2003. The current Division owner, Queenslander Brett Blair, believes his business success lies in being part of a nationally recognised franchise brand, plus being both a retail and labour business with great support from major national pool industry manufacturers. “The last two years has seen some major growth with 17 franchisees coming on board,” Brett said. “We now have Jim’s Pool Care franchisees in every state except the Northern Territory, and we plan to grow that number to 70+ franchisees nationally in the next two years,” he said. Brett puts the recent year on year growth down to being able to provide a great entry level opportunity into franchising through well-developed systems that make it easier for people to move from wages to a small business. He also notes some the highest franchisee satisfaction within the Jim’s Group based on annual surveys. “In January 2011 we officially launched our ‘business in a box’ concept in order to make it easier for franchisees to get up and running. Jim’s is known for excellent customer service, and we want our franchisees to be able to focus on providing that by streamlining startup processes and training,” Brett said. The ‘business in a box’ package is all inclusive and includes stock, uniforms, training, vehicle signage, software and manuals with a step by step startup guide.

Cafe2U Crosses the Ditch Early July 2012 sees Cafe2U crossing the ditch - Cafe2U will be launching into the New Zealand market. With a highly developed coffee culture, New Zealand appears to be a likely fit for the Sydney based franchise system. Andy Simpkin, Chairman of Cafe2U, is excited at the prospect of launching Cafe2U into New Zealand. “We have always had significant interest from New Zealand in the past however; we resisted the temptation to move too quickly, preferring to concentrate on building our brand awareness here in Australia first.

Having achieved this, we are now ready to focus on establishing successful franchise businesses in all parts of New Zealand.” Stephen Vickers purchased Cafe2U Hamilton, New Zealand and sees Cafe2U as an ideal opportunity not only as the first person on the ground in New Zealand, but as a perfect opportunity to expand the Cafe2U business in Hamilton together with his son, and ultimately into Auckland. With over 125 franchises in Australia, Cafe2U continues to expand and brew success on both a national and international level.

8 Business Franchise Australia and New Zealand

NFC12 Intelligent Connections This year marks the return of the FCA’s National Franchise Convention (NFC) to our nation’s capital, Canberra. NFC12, to be held from Sunday 7th October to Tuesday 9th October at the National Convention Centre, will begin with the national legal symposium and culminate with the NAB FCA Excellence in Franchising Awards 2012. In between, as always, there will be an extensive franchising supplier and advisor exhibition, a myriad of expert and keynote speakers providing insights into the national economic and business outlook and a host of great networking and social events sure to be attended by some of greatest franchising minds in the country.

the chance for the franchising community to be heard and have vital input into the improvement of our national code, the Franchising Code of Conduct, which is set to be reviewed early in 2013. NFC12 is a great opportunity for franchising advisors, suppliers and supporters to both involve themselves in meaningful dialogue at a national level and demonstrate their commitment to a vibrant sector in the years ahead. For registration information and sponsorship and exhibitor opportunities please visit the website www.franchise.org.au or contact FCA head office on 1300 669 030.

NFC12 is the ultimate event to connect with key stakeholders who can and will affect the future of franchising in Australia. It is

TASTY TRUCKS CELEBRATES NEW VANCHISE LAUNCH Tasty Trucks continue to travel the fast road to success, last week unveiling the first of its new Vanchise model. Tasty Trucks, which has undergone enormous development in the past six months, launched its Vanchise model late last year with the view to expand its fleet of mobile food delivery vans throughout the industrial centres of Australia.

ALI BABA FIRST TO SWITCH ON NEW RETAIL SOFTWARE SYSTEM Ali Baba, Australia’s leading kebab franchise has become the first quick service restaurant (QSR) to implement new point of sale (POS) technology designed to streamline and transform the retail management process. The HiveMind POS software system has been selected by the nation’s largest kebab franchise to support planned growth as part of the major brand reinvigoration programme. With access to previously unobtainable data, the system developed by pioneering software company Shift8, promotes operational excellence designed to benefit the franchisor, franchisees and customers alike. Specifically the system will provide Ali Baba with access to sales comparison data, sales reporting, occupancy and leasing reports,

Alicia Bennett became the very first Vanchisee under the new model, giving Tasty Trucks 12 Vanchises amongst the 86-van group.

online dynamic rostering, benchmarking, back office tools, franchise management tools and assist with overall point of sale management.

The announcement comes on the back of Tasty Trucks’ interstate expansion launch in January, which saw the acquisition of the Newcastle-based Lunch Express business.

Key benefits of the system include digital menu boards and display screens, online ordering capabilities and also enables implementation of Ali Baba’s new loyalty scheme due to launch in November 2012.

Tasty Trucks founder Colin Lear said it was a very exciting time for the business.

Dominic Cain, Operations Manager at Ali Baba, says “The shift to digital is a key step for the company and this system is the only one robust enough to withstand the ambitious plans we have for the next 10 years”. Following a six month in-store trial, the company has begun a national roll out of the system and will complete the process by July 2012.

“We will invest $2M this year as we increase our state-of-the-art fleet of mobile food delivery vans across Australia,” Colin said. “We are very active in the market place to grow the brand nationally and look forward to others like Alicia becoming Tasty Trucks business owners.” Tasty Trucks was established in 1989 and serves more than 18,000 meals each day and more than one million fresh sandwiches every year from its 86 vans.

Business Franchise Australia and New Zealand 9

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Bedshed:

A comfortable new career franchisees with the vision and drive to grow their business and in doing so, secure their financial future and achieve their desired lifestyle.” Don Bantock and his wife Gretchen bought a Bedshed franchise in Osborne Park, WA in 1986, not long after franchising commenced. “Franchising was a new concept to me at the time, but we took a leap of faith and here we are still running that successful business more than 25 years later,” Mr Bantock said. The world has changed a lot since the Bantocks opened the doors of their Bedshed franchise.

uly 2012 marks Bedshed’s 30th anniversary in franchising. Having refined its business model over this time, Bedshed remains committed to constant innovation.

“Bedshed is defying the odds thanks to its strong business model that has stood the test of time, the buying power of a large national group and a network of franchisees driving their own business,” he said.

The company was recently praised by the Franchise Advisory Council for its franchise calculator which takes a fresh approach, offering prospective franchisees a tool to assess the financial benefits of up to three franchise options.

“In fact, we’re expanding our franchise network and looking for new partners to share in our success. Bedshed offers support, specialised advice, training and a proven structure which takes a lot of the risk out of running your own business,” Mr Culmsee said.

Bedshed Chief Operating Officer, Gavin Culmsee, explains the calculator was introduced to address a gap in the information available to potential franchisees. “The Bedshed Franchise Calculator helps people compare apples with apples before they start spending money on accountants and financial advisors. We think Bedshed will stack-up well against any other franchise and we’re willing to put ourselves to the test. “We’ve got 30 years of profitable franchise history, with Bedshed stores retaining strong goodwill value should the franchise be sold.” Mr Culmsee says Bedshed is in a strong position despite the challenging retail environment.

With a stronghold over Western Australia already, Bedshed’s expansion plans focus on the east, particularly New South Wales, Tasmania and Queensland. “We have limited Bedshed outlets on Australia’s east coast, which means new franchisees have the chance to take market share from competitors, with significant behind the scenes support from the company and fellow franchisees.” New Bedshed franchisees don’t have to have experience in the bedding industry, nor is franchise or business experience a must. “We’re looking for people who are committed to making their business successful and willing to put in the effort to reap the reward. We hope to find prospective

“Customers today are well-versed in product features. They’ve usually done their research online and already know what they want to test out when they come in store. Technology has changed significantly as well from computers and mobile phones to the way customers pay for their goods.” Don and Gretchen have participated in many of Bedshed’s famous international product buying trips and Don held a position on the Merchandise Advisory Council for a number of years. The Bantocks attribute their success to their excellent staff, particularly store manager Brenda Ward, a former Bedshed franchisee herself who has been with them for 26 years, and the support of the franchisor. When asked about the most important considerations for prospective franchisees, Mr Bantock said they should be prepared to look at the big picture because franchises are not overnight investments. “Also think about whether you want to work as part of a team or go it alone. If you enjoy working collaboratively and having back-up, then franchising is for you.” For more information about Bedshed franchise opportunities, please contact Bedshed National Business Development Manager, Rod Parker on; Phone: 0419 494 480 Email: rparker@bedshed.com.au Web: www.bedshed.com.au

Business Franchise Australia and New Zealand 11

PROFILE : t h e t i mb er docto r

Need a doctor? T

he recent launch of new franchise system, The Timber Doctor, looks set to mirror the success of the already well-established Leather Doctor franchise, which has now grown to over 50 Australian franchisees, 4 in Dubai and opening soon in Auckland NZ. Marketing Director, Dean Reid, says that establishing the new franchise system was the perfect next step to go hand in hand with the already established and successful Leather Doctor franchises. “After 15 years of success with franchise The Leather Doctor, the opportunity to expand into an area with equally high demand was taken without hesitation,” said Dean. He said that the impetus for starting The Timber Doctor actually came from demand from existing Leather Doctor customers. “Customers were looking for the same quick, on-site repair service they’d been happy with through The Leather Doctor, and wanted to find a similar service for their timber products. It was an opportunity to fill the niche for an area that was currently not being catered for,” he said. Since its launch in October last year, The Timber Doctor has established franchisees covering Brisbane, Sydney, Perth and now Melbourne. The Timber Doctor is a mobile service that specialises in repairing indoor and outdoor timber furniture. The repair service covers

damage such as cracks, dents, scratches and stains, as well as a rejuvenation service for outdoor timber furniture. The Timber Doctor can even help with pesky flat-pack assembly – removing hours of potential frustration for relieved customers! “We deal with a lot of furniture retailers in the commercial sector whose products are sometimes damaged during moving or on the shop floor. The benefit of our service is that repairs are done on-site, quickly and easily, and the best part for our customers is we come to them. This reduces the risk of any further damage, and our technicians can get the items looking like new on the spot.” The majority of the customers that utilise The Timber Doctor’s services belong to the furniture industry; however the service also extends to home-owners looking to repair their own furniture, whether it’s been damaged during a move or simply through everyday use. Being mobile, franchisees can perform all types of work on-site. The time to complete a job can range from 15 minutes to two hours, depending on the complexity and size of the job. Dean says that a Timber Doctor franchise would suit anyone who is friendly, personable, and energetic. “A Timber Doctor franchise is suitable for anyone who likes to work with their hands, has great attention to detail and enjoys

12 Business Franchise Australia and New Zealand

talking to people. It also helps to have some artistic flair for colour matching and ensuring the furniture looks as good as new,” said Dean. Dean says that the methods used by The Timber Doctor are simple to learn and easy to use, and the business model easy to follow. “New franchisees complete a two week training course, consisting of one week at head office located on the Gold Coast, and a further week in the franchisee owners own territory, establishing the business with personalised one-on-one assistance,” he said. To the end of the financial year, new franchises are starting for as little as $35,000. Franchisees need to provide their own caddy-style vehicle from which to operate. All tools, stock, vehicle signage, stationary, uniforms, and a selected amount of advertising are a part of the start-up package. “It’s important that new franchisees are able to concentrate on learning the necessary skills to complete the job, and not worry about where to get all the incidentals they need. “We want them to be able to hit the ground running,” Dean said. If this sounds like the ideal franchise for you, contact Dean Reid at: Phone: 0438 844 238 Email: info@thetimberdoctor.com.au Web: www.thetimberdoctor.com.au

Business Franchise Australia and New Zealand 13

fr anch ise cou nci l of aust r a l i a

“Franchising is all about a level playing field, and everyone playing by the same rules for the benefit of the team.” Steve Wright, Executive Director, Franchise Council of Australia.

If it’s not broken, don’t try to fix it!

he Franchise Council of Australia (FCA) lives by the mantra that if it is not broken, don’t try to fix it. At the moment, we seem to be suffering from ‘fixers’ affliction’. While Federal and State Governments rightly talk about cutting red tape for small business, we have people vigorously trying to push through new rules and regulations. In franchising, the new rules being discussed in South Australia (SA) will not only increase compliance burden, but bring in tough financial penalties. At the recent National Retail Issues Forum hosted by the FCA in Sydney, there was a host of more pressing issues raised that require urgent attention to enable franchisors in this country to get on with business, rather than fighting through policy and regulation to the detriment of the sector, and small business more broadly. The forum called for action in five key areas: • It endorsed the continued development of a retail leasing code of conduct and established an industry working group to finalise it;

• Called for an end to the GST exemption on foreign e-commerce transactions. The small business support initiative is aimed at helping credit-worthy initiatives get off the ground. The program would not lend money to new businesses, it would provide a guarantee to those lacking collateral but who otherwise meet all lending and business ownership criteria. Forum attendees also suggested Governments ought to tighten their belts on ever-increasing payroll tax. Governments should look at lowering it, lifting the threshold or putting a freeze on growth in the government take. Another regulatory issue raised was that of landlord-tenant conduct in retail leasing. The FCA raised a proposal to give greater security of tenure to landlords and tenants via a voluntary retail leasing code of conduct. The leasing code would act as a guide for good behaviour, without seeking to interfere with, or add to, existing regulations. While there is some commonality in tenancy law in east coast states, there needs to be more, and at a national level; the leasing code could provide the mechanism to achieve it.

• Called on the Federal Government to substantially reduce penalty rates that apply under Federal Awards in recognition that penalty rates are imposing unreasonable costs on businesses;

On the plus side, the Franchising Code of Conduct is undoubtedly achieving its aims at a national level – the intended purpose of the Franchising Code administered by the ACCC.

• Supported the introduction of a new venture small business assistance program modelled on the US Small Business Act;

The Franchising Code certainly isn’t broken, so does not need to be fixed, which should be the end of the story at least until next year, when the Federal Government has said it will review it. The consultation period that will undoubtedly be offered should provide ample opportunity for all to have their say.

• Called upon governments to address and neutralise ‘bracket creep’ in payroll tax; and

14 Business Franchise Australia and New Zealand

But SA Small Business Minister Tom Koutsantonis and his adviser, NSW academic Frank Zumbo, have decided that 2013 is just too far away and have embarked on what can only be bad news for SA franchising. Mr Koutsantonis and Mr Zumbo are currently mulling over plans to introduce their own special brand of franchising regulation for SA businesses – and for businesses outside SA where the headquarters is in SA. This contrary initiative can only be damaging to the franchise sector as it will require different rules to be applied across different states for the same business model. It will result in additional compliance burden, increased conflict and decreased investment and employment. This is a view shared by the Federal Government, many law and franchising experts and by the Council of Australian Governments, which has stated its determination to stamp out duplicated or overlapping regulations. If the Government of SA does go ahead with its plans, it will be doing a disservice to the $9 billion franchising industry in SA, a sector that employs about 50,000 people in the State. Franchising is all about a level playing field, and everyone playing by the same rules for the benefit of the team. The SA Government is clearly not a team player when it comes to its Federal counterparts and the concept of national efficiency.

“How to be involved in, or address the competitive issues posed by the online channel to market, is probably the biggest strategic challenge facing Australian franchise networks.” Stephen Giles, Chairman, Franchise Council of Australia.

E-commerce

the strategic and legal challenges for franchise systems

ow to be involved in, or address the competitive issues posed by the online channel to market, is probably the biggest strategic challenge facing Australian franchise networks. In pure economic theory the most efficient means of distributing goods and services will win. Evans and Wurstler, in a book called Blown to Bits – How the New Economics of Information Transforms Strategy, postulated that information accounts for the preponderance of competitive advantage, and therefore profitability. They consider that it is information - particularly who has access to certain information - that is the glue that keeps supplier relationships, pricing points, distribution arrangements and customer behaviour in their current form. That glue is melting due to the explosion of connectivity that is enabling the open and almost cost free exchange of a widening universe of information. Bricks and mortar networks have been the most effective means of distribution – they have facilitated ‘richness and reach’. According to economic theory most businesses had to choose between communicating ‘richly’ to a small group of people – person to person, detailed information, advice as well as product - or communicating more simple messages to ‘reach’ a broad group. Advertisements, catalogues, newspaper advertisements and

other promotional activities typically carry a fairly simple message, and are part of the ‘reach’ aspect. Companies set up retail outlets across the country to help them communicate more richly to a broader group of people. Franchising not only helped facilitate this expansion, but motivated owner operators to provide better customer service and richness of communications than a network of employees in corporate networks. One of the current challenges is that some e-commerce arrangements can be more efficient and offer a superior customer experience when compared to bricks and mortar. For example Amazon.com can deliver products to your door in less than 48 hours, and at a price cheaper than you can get them via retail stores. Logistics, warehousing and delivery is subsidised by global postal arrangements, and only intermediaries that add value are used. At a strategic level; businesses need to consider:• What precisely do consumers want, not just in terms of products but product information, product training, product features, accessories and add-ons and customer experience at retail and ongoing?

chain, and what remuneration should they receive for their contribution? • What are the obstacles to achieving the optimal supply chain? • Who will be affected by any changes, and to what extent? • What strategies are needed to communicate change and secure engagement by all necessary stakeholders? We see many Australian businesses making fundamental errors in all areas, notably:• Companies moving too quickly, and without fundamental strategies in place; • Uncompetitive e-commerce ‘solutions’ from a customer’s perspective due to failure to see and understand what competitors are really doing in terms of retail and ongoing customer experience and supply chain efficiencies, too many compromises to existing stakeholders; insufficient capital and resources being allocated to develop the solution; and not enough imagination being applied to develop the solution; • Arrangements insufficiently flexible to deal with subsequent e-commerce waves, technological advances and customer requirements.

• What is the most efficient supply chain to get the product to the consumer? • Which businesses add value to the supply

Business Franchise Australia and New Zealand 15

fr anch ise associ at i on of n e w ze a l an d e xpert ADVICE

Graham Billings, Executive Director, Franchise Association of New Zealand.

Franchise Awards 2012/13 T

his year will be the 18th annual Westpac New Zealand Franchise Awards, which will celebrate and showcase many of the country’s highest performers in the franchising community and is open to any Member of the Association or Member’s franchisee. All entrants to the Awards benefit from the unique opportunity to have their businesses independently evaluated against others in their sector. Award winners receive a trophy for display and receive substantial media coverage. The Award entries will be assessed by qualified business award evaluators, who will rigorously analyse and test each entrant by looking at their planning, return on investment and customer satisfaction as well as overall performance. The evaluation panel members will operate under the guidance of the New Zealand Business Excellence Foundation and all entries will ultimately be reviewed by the Judging Panel under the internationally recognised Baldrige Criteria. Changes to the criteria are frequently made to ensure they match proven performance standards and this year the

Awards’ scoring matrix has receive added value in the Leadership and the Business Planning criteria.

The Award categories are:

The Baldrige criteria promote awareness of performance excellence as an increasingly important element in competitiveness. To receive an Award based on the Baldrige criteria an organisation must have a management system that ensures continuous improvement in the delivery of products and/or services, demonstrates efficient and effective operations, and provides a way of engaging and responding to customers and other stakeholders.

Food and Beverage

Last year’s Supreme Franchise System was awarded to Paper Plus New Zealand Ltd and the Supreme Franchisee of the Year to Columbus Coffee, Ashburton. The New Zealand Franchise Awards takes place on 17th November 2012 at the Crowne Plaza Hotel in Auckland. Attending this year’s Awards will also be delegates from the 13 franchise associations that comprise the Asia Pacific Franchise Confederation who are meeting in Auckland during the two days prior to the Awards night.

Business Services

Home Services Lifestyle Services Retail Awards are available for both franchisor and franchisee entrants.

Special Award categories are: The Master Franchisee Award The Service Provider Award The Media Campaign of the Year Award The Franchise Export Award The Supreme Franchise System Award and the Franchisee of the Year Awards are chosen from the winners of their own categories.

16 Business Franchise Australia and New Zealand

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fr anch ise associ at i on of n e w ze a l an d

David Foster, Chairman of the Board, Franchise Association of New Zealand.

Reflections

upon a busy year for the FANZ

avid Foster is a specialist franchise lawyer with Harris Tate in Tauranga and a champion of franchising around the country. He was first elected to the Board in 2004 and served as Vice Chairman from 2008 - 2010. His election to the Chairmanship at the Annual General Meeting in July last year was the first time that the Chair had come from outside the Auckland region. As his current year of office draws to a close (FANZ Chairs are elected by the new Board at the initial meeting after each AGM and can only remain in office for three consecutive terms), David reflected on the achievements of the Association over the last year. He said that after his election last year he remained committed to continue the development of FANZ as a strong Association, but partly as a result of his regional experience, he was keen to see the reinvigoration of regional branches in all parts of the country to enable franchisors and franchisees to access local expertise. With the Auckland and Bay of Plenty branches well supported and the newer quarterly Waikato meetings gaining support, attention was successfully turned to rebuilding Wellington and New Plymouth and reinvigorating Christchurch after a lengthy period where post-earthquake rebuilding took up more of the time of the local franchising community. On the subject of developing standards for service providers (Affiliate Members) David said, “The approval and introduction of new standards for affiliate membership this year, requiring members to demonstrate their commitment through attendance

at a minimum number of FANZ events, was a great step forward on a pathway to ensure that those seeking assistance from professionals in the franchise sector receive proper advice.” In keeping with a focus on education and knowledge, David said that the Board continued to support the programme of research initiated by the joint Massey University of Auckland and Griffith University of Queensland survey in 2010. As reported in the last issue, the collection of data for the 2012 survey is well underway and once again, FANZ will be the principal sponsor of the survey. “Improving educational opportunities for potential and current franchisees remains an important role for FANZ, and so far we have supported two sets of training courses delivered by franchise experts during the year,” David said. He went on to say that FANZ was still working hard on the possibility of developing an online course for potential and existing franchisees that will be available through the FANZ web site. “Discussions are continuing with universities capable of delivering the programme in conjunction with FANZ,” he said. “Whilst the FANZ campaign to encourage the government to develop a Small Business Growth Scheme for New Zealand and through it, provide increased opportunities for budding franchisees to obtain bank finance has not yet received government backing,” David said, “the concentrated approach to Ministers and Members of Parliament from both the government and opposition benches had paid dividends in raising the FANZ profile as the voice of the franchise community.”

18 Business Franchise Australia and New Zealand

At the time of writing this article he said that both the Minister of Commerce and the Minister for Small Business had undertaken to review the proposal based on the information FANZ gained from around the world on the successful schemes being run in other countries. “It is interesting to note that our colleagues across the Tasman, the Franchise Council of Australia, are now similarly picking up the gauntlet to advocate with their Federal Government for such a scheme.” “In a previous issue we highlighted the international evidence of the potential for micro - franchising to both stimulate economies, act as agents of social change and provide opportunities for the less welloff sectors of communities,” David said. “As part of this opportunity for New Zealand franchising to become involved there have been some productive meetings with senior figures in Iwi and the Association has made a submission to the Maori Economic Development Panel on this issue.” The year has been an exciting and challenging one, David Foster says, in which he has, along with Franchise Association Executive Director Graham Billings, represented the Association internationally. Firstly, by way of an invitation to speak at the Taiwan Chain & Franchise Association Forum in Taipei and secondly, in Mexico City for the meeting of the World Franchise Council, of which FANZ is the secretariat. FANZ organisation of the WFC meeting has been well praised by the international delegates there and David is proud to note that this has raised the international profile of our Association and New Zealand franchising in general.

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Spotlight on Service : FC Busi n ess So lu t i ons

full steam ahead FOR FC BUSINESS SOLUTIONS

n the life of every franchise business, whether it is a start-up or established, there will be a need to utilise a resource or skillset that cannot be found within your own four walls.

people, mentoring the executive team, or even strategising to take the business to the next level of its journey, there needed to be an organisation in place that could provide these skills.

For the past three years, FC Business Solutions has continued to build a team of professionals who can become the ‘virtual arm’ for a business in any area of their operation.

“We believe that FC Business Solutions has positioned itself as the number one service provider in the sector,” Corina said.

As former colleagues in a national retail chain, FC Business Solutions Directors Corina Vucic and Andrew Kelly saw the opportunity and shared the vision. “Together, we saw the desperate need of franchise businesses to have the ability to ‘tap into’ a professional and experienced talent pool that could help them with any area of their business,” Corina said. “Working in franchising for the large majority of our professional lives, it became increasingly obvious to us that there was a service offering missing in the sector,” Corina said. “Some franchise organisations build their business around operations, others around marketing and some opt for the systems and processes route. Very few have internal resources to cover all of these areas. “For us, it was important to provide a ‘One Stop Shop’ for franchisors. A talent pool that they could call upon to fill any void, long or short term, to assist with the development of their franchise business. “If it was the tedious task of formulating Operations Manuals, developing franchise recruitment strategies and induction programs, executing marketing and PR programs, recruiting and training the right

FC Business Solutions is a fully integrated consultancy specialising in strategically and sustainably developing, growing and marketing Australian franchise businesses. Servicing the franchise industry since 1999, the business is committed to fostering ongoing relationships and achieving results that deliver relevant and timely solutions to their valued clients. • Franchise Support – We can provide Business Coaching and Mentoring, HR Strategies and Solutions, Franchise Development, Growth and Expansion, Manuals & Support. We are Australia’s largest provider of Team Management Systems (TMS) profiling services to the franchise industry. • Franchise Operations – To help develop and systemise your business to help it grow we provide: Franchise Feasibility Studies, Territory Analysis and Mapping, Organisational Structures & Team Building and Franchise Recruitment Strategy. Our flagship product is the Franchise Health Check – which delivers a comprehensive review of a client’s system and provides a clear road map to ensure it is driving towards ‘Best Practice’. • Learning & Development – Training solutions customised to suit individual franchisor and franchisee needs; annual training needs analysis,

assessment and evaluation through to the coaching and mentoring of franchisor training staff and ongoing advice and mentoring to all clients and trainees who have attended our sessions. We constantly strive to ensure we can access all appropriate Government funding available for our clients. • Executive Recruitment – Our priority is to match the right candidate with the right company. We are committed to getting to know our client’s business intimately including their people, standards and ethos and maintaining and growing our database of potential employees so we can select candidates of the highest calibre who have completed our in-house credentialing and interview process. • PR & Marketing – Our PR, Marketing & Communications platform incorporates a dynamic range of services including targeted Local Area Marketing kits; communications strategies; media relations; professional writing and editing of media releases, annual reports, speeches, awards submissions and website content. • Events & Conference Management – We work closely with clients to ensure a successful, memorable and financially viable event. Services include planning and implementation, support, delegate administrations, funds management and on-site management. Contact FC Business Solutions on: Phone: Email: Web:

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20 Business Franchise Australia and New Zealand

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PROFILE : i n ksp ot

Time for a change?

Choose Inkspot F

or John Epskamp, owner of Inkspot Bendigo, the leap from policeman to owning his own retail business was an easy one to make. “It was time for a career change,” says John. “Whilst I’d enjoyed my 20 year career as a policeman, I was ready to try something new. “I’d always wanted to be my own boss, and to run a business together with my wife. The Inkspot concept appealed to us and we’d decided to take the opportunity. “We’d been looking at various business opportunities for three or four years and when I discovered Inkspot, it was a business I could see great potential in. I liked the concept of the kiosk in a shopping centre, and recognised that ink cartridges are a modern day need that’s not going anywhere,” said John. Inkspot is a shopping centre based ink and toner cartridge business, offering a full suite of original and Inkspot branded ink and toner cartridges plus an ink cartridge refilling service. Franchisees capitalise on the huge retail traffic shopping centres attract together with the benefits of Inkspot brand recognition when they pitch to surrounding businesses. Combined, franchisees not only have a growing retail business but have unlimited potential and scope with commercial sales. Currently there are exciting new territories available in major shopping centres across metropolitan and regional Australia. Establishing the kiosk, John says, was easy. “Once we’d made the decision to purchase the Inkspot franchise, and had completed our paperwork and due diligence, we selected our site within the shopping centre, and then completed our training at the flagship store in Southland Shopping Centre.

hope to one day expand with another Inkspot kiosk. “Although my wife and I are currently both working long hours at the kiosk, it’s great because we are still spending so much time together. Obviously that was never possible in my previous career,” says John. John says that one of the greatest aspects of being a part of the Inkspot franchise is the accessibility to those who are running the franchise system. “I’m in close contact with the people at the top of the chain,” said John. “It’s great to have that personal relationship with everyone within the franchise systems and cultivates a close knit network of people that really care about the business,” he said.

Key Benefits of Inkspot • Proven, successful and growing brand • Simple business model, easily operated by a single person

“We were able to hit the ground running,” said John.

• Shopping centre location - perpetual customer base

Since establishing the store in Bendigo a little over a year ago, John and his wife are working hard to establish their business and

• Selling a consumable item that nearly every single home and every business requires

22 Business Franchise Australia and New Zealand

• Provides customers with a convenient location from which to buy their ink and toner cartridges (or have their ink cartridge refilled) • Is the only specialist cartridge business located in major shopping centres, offering services others cannot • Comprehensive training and ongoing support • Assistance with commercial sales... they will do it for you To become an Inkspot franchisee you need between $90 - $150k for a turnkey Inkspot franchise; this includes everything from a fully designed, built and fitted out retail premise, all necessary machinery, fully stocked at opening, right through to comprehensive training for you as franchisee and your staff. Aside from the required funds, all you need is a customer focussed attitude and a desire to step into your own business at an affordable entry level. For more information about becoming an Inkspot franchisee contact: Phone: 1300 INKSPOT (465 776) Web: www.inkspot.net.au

CMY

Business Franchise Australia and New Zealand 23

fi nanci al A dv ice e xpert ADVICE

How to Avoid a Cashflow Crisis A six step guide to improving your cashflow for growing and slowing businesses

here are two ways to get into a cashflow crisis; growing or slowing your business.

In fast growing and seasonal businesses (retail or service) increasing sales mean that you need higher stock levels or more work in progress which you will need to fund before getting paid by your customers. In a slowing business cost-cutting measures such as smaller premises and reducing employee numbers won’t be enough to ride out a cashflow crisis. Your previous cost levels and fees involved in exiting contracts will impact your cash position for a significant time. The power of this six step guide is illustrated by a Sunnydale Dairy business that found a year’s worth of revenue tied up in their business with the assistance of their local business banker and CashScan (Westpac’s in-bank cash analysis tool).

WORKING CAPITAL CYCLE If you want to understand how your business is trading from a cashflow perspective it is essential to understand the Working Capital Cycle. Every business, regardless of what they do, has a working capital cycle (WCC) which ties up available cash. To start any business, cash is required. This cash is then used to purchase stock or equipment in order to generate a sale. When the stock is sold it is either by way of a cash sale or is charged to an account, creating a debtor. When the debt is collected the WCC continues. In a service industry the stock is ‘work in progress’. Imagine that the stock a business buys sits on the shelf, on average, for fifty five days

before it is sold and that it takes an average of forty five days to collect the debtors. Each dollar tied up in the WCC takes one hundred days before it returns to the cash position where it can be used again to purchase more stock as shown below: While waiting for that dollar to return, more stock has to be purchased to keep the business operating and to do so, many businesses use their overdraft facility which is costing them money. If there is no overdraft, they are using their credit funds that could be better used elsewhere. The faster you can turn the WCC, the faster the dollar returns and the less overdraft or surplus funds you have to use. Improperly managed the WCC can be your worst enemy and the cause of a cashflow crisis.

SO HOW CAN I RUN MY BUSINESS TO AVOID A CASHFLOW CRISIS? Step 1 – Forecast with a cashflow budget A cashflow budget is a powerful financial tool to help you predict the availability of cash in your business at any point in time. Using your previous sales and expense records coupled with reasonable assumptions about the year ahead you can quickly determine if there could be any crisis points ahead. Step 2 – Eliminate cash-draining initiatives These fall into two categories: unnecessary expenses and incorrect asset finance. Unnecessary expenses are often found by looking at the capacity of the business compared to its current or forecast

24 Business Franchise Australia and New Zealand

requirements. Examples include premises space/location, IT maintenance contracts and redundant stock. The golden rule when financing a business is to match the life of the loan to the life of the asset. You wouldn’t buy a house with your credit card, so why would you use an overdraft facility to buy equipment that you expect to use for the next three years? Step 3 – Collect debtors and establish appropriate procedures Asking your customers to pay just a few days earlier could have a dramatic impact on the amount of cash you have in hand. Some strategies to help achieve this are: • issue invoices on the first day, not a week later • charge an upfront deposit • create and communicate a terms of trade policy with customers • put credit control procedures in place to minimise bad debts • always check credit references • collect your overdue debts and work with customers to avoid the same issue recurring Your credit control procedures should monitor debtors and ensure that collecting on accounts is a priority, not a once per month event. Establishing a clear debt collection system will give you the ability to minimise the impact of bad debtors; a $5,000 debt can quickly balloon to $20,000 if proper procedures are not executed. An example where this strategy was implemented was a regional hardware store that was passed down from father to son. A quick review showed that 90 per cent of sales

“You will find that the cashflow budget tool may become one of your most important and powerful ongoing financial management tools.” Sharen Verrenkamp, Senior Business Development Manager, Franchising and Associates, Westpac.

were on account. This was paralysing their cashflow so with two simple steps they saved time and administration costs: • small accounts were stopped and all sales to these customers became cash only • a merchant facility was setup to give customers a more convenient way to pay (instead of cash and cheque being the only options) Within two months, 40 per cent of sales were on account and average debtor days had reduced by 15. This seemingly simple change greatly reduced the credit requirements for this business. Step 4 – Control your stock Increasing stock turnover can rapidly consume cash on hand. To manage this, look into: • improving stock forecasting • sales pipeline management • building supplier relationships • adjusting your pricing strategy • additional financing Decreasing stock turnover can mean that significant amounts of cash are tied up in stock. To manage this, look into: • sales pipeline management • ‘just in time’ ordering systems • only ordering when you need to • outsourcing • stock management systems • centralised monitoring Conducting an inventory review can be one of the easiest ways to liberate cash in your business. Knowing which products are selling and how quickly will enable you to adjust your ordering patterns. You may be able to achieve higher discounts on larger orders of fast-moving stock and you won’t have cash tied up in slower moving items.

Another example is a Queensland saddlery which discovered they had two and a half years of stock on hand. The store was cluttered and unappealing. When they reviewed sales, 80 per cent of sales were from 20 per cent of their range and many items hadn’t sold for over six months. Urgent action was needed so they: • immediately stopped ordering stock • sent some excess stock back to suppliers • renegotiated with suppliers to establish smaller, monthly orders for core stock • ran clearance sales to sell old and unreturnable stock • donated remaining stock to charities which helped to boost their profile Within six months they had reduced stock levels to one year of stock, vastly improving their cash position and the procedures that they established have helped reduce the likelihood of them getting into financial trouble again. Step 5 – Review your pricing Many business operators base their prices on the competition. They assume that the competition has their pricing structure right, they are making a profit and they have the same cost structures as themselves. In reality every business has a different cost structure and it is important to understand yours. Break even analysis is a simple financial tool which uses your fixed costs, variable costs combined with your sales volumes to determine your profit margin. It is easily adjusted to show: • how many extra sales you have to generate to compensate for reducing your price

Recalculate your cashflow budget (Step 1) with your new scenario to see the effects on your cashflow. Step 6 – Adjust your financing Once you have completed the above steps you may identify some short-term financing requirements going forwards. Armed with the above information you will be in a strong position to talk to your local business banker and explore options for financing to cover these needs. An appropriate overdraft facility can smooth out periods of high cash demand. You may also be able to refinance your long-term assets with a more appropriately termed loan. Finally, you will find that the cashflow budget tool may become one of your most important and powerful ongoing financial management tools. By reviewing this monthly, you will stay on top of your finances and may be able to avoid a cashflow crisis. Sharen Verrenkamp is a Business Development Manager with Westpac. She specialises in the franchise sector and holds a Bachelor of Business. Westpac continues their long- term commitment to franchising in Australia. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector. Contact Sharen at: Phone: 0438 426 319 Email: sverrenkamp@westpac.com.au Web: www.westpac.com.au

• how much can your sales reduce if you increase your price before impacting your bottom line The main impact on cashflow is the time between stock purchases or work in progress and recouping your costs.

Business Franchise Australia and New Zealand 25

Spotlight on Service : P osi t i ve Tra i n i ng So lu t i o ns

F R

Positive Training Solutions

Empowering your food retail team

“We ensure that our team delivers training in an engaging way that makes students want to attend and complete their qualification. In fact, we have an 80 per cent completion rate, compared with the industry standard of just 43 per cent,” said James. “Positive Training Solutions delivers retail traineeships to your staff, and eligible staff will attract funding from the State & Federal Government. The net effect is that the training is cash flow positive, meaning you will not be out of pocket, guaranteed. Our policy is – ‘No Eligibility, No Fee’,” said James.

ith vast experience in the food retail market, James Grima knows what works when it comes to food retail staff training. At the age of 19, James established his first retail pizza outlet. He worked hard, developed strong marketing initiatives, and within two years the store became one of the busiest pizza outlets in the country. In his own words, James had “exceeded his expectations!” The natural progression for his successful business was expansion, and the Pizza Lovers brand was franchised in 1999. Throughout his journey as a business owner, James realised the value of a dedicated and knowledgeable team. “I’d recognised that there was a gap in the market for a reliable Registered Training Organisation that specialised in food retail training,” says James. “So we established our own internal training scheme, and that really was the beginning of Positive Training.” The Pizza Lovers brand was acquired by Domino’s five years later. James then went on to work for Domino’s Pizza, applying his skills in the role of Victorian Operations Manager in charge of a $30 million market.

“After 12 months in the role with Domino’s and with 15 years of multi-food retailing under my belt, I had developed a solid understand of what actually works when it comes to food retail staff training and so formally established Positive Training Solutions,” said James. Positive Training Solutions is a Registered Training Organisation that is singularly focused on food retail franchising. “I’m an entrepreneur at heart, and with a passion for the food retail industry, wanted to establish a business that I knew could help other businesses become more successful,” says James. “Positive Training is Australia’s only Specialist Food Retail Traineeship provider. We understand the specific needs of the industry, and the fact that you want reliable, consistent trainers with significant food retail experience to train your team,” said James. A retail traineeship is a structured program that combines on-the-job and academic study to provide employees with a solid knowledge foundation based on learning new skills. Employees earn a recognised qualification through the retail traineeship — Certificate II or III in Retail.

26 Business Franchise Australia and New Zealand

“This can earn an employer up to $4,000 per employee, plus employees who take retail traineeships tend to perform better and help the company’s bottom line. So a retail traineeship instantly creates a win-win situation: the employee is more reliable and productive while there’s no cost to the employer,” he said. Positive Training Solutions handles all aspects of the training – from booking in the students, to managing the paperwork for the incentives, and only ask for payment after you’re entitled to your Government incentive payment. “Our trainers have all owned or managed retail food outlets and understand the challenges. Like we teach our students, our customer service is second to none – you’ll have a dedicated client manager who is never more than a phone call away,” said James. “Happy customers are good business. Our training outcomes are very customer service oriented, ensuring your customer’s expectations are exceeded- and the benefits are measured in bottom line results.” If you’d like to learn more about how Positive Training Solutions can empower your food retail team contact: Phone: 1300 POSITIVE (767 484) Web: www.positivetraining.com.au

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1300 767 484 www.PositiveTraining.com.au Business Franchise Australia and New Zealand 27

PROFILE : P oo lW er x

PoolWerx’s

sparkling returns continue in New Zealand

ew Zealand pools are still sparkling thanks to PoolWerx’s New Zealand franchisees David and Prue Kimber now entering their sixth year of operation. When Business Franchise first spoke with David and Prue Kimber back in 2010, they had already won several business awards, including runner up in the Westpac NZ Franchise Awards 2009/2010 – Home Service Category, as well as the PoolWerx Brand Excellence Award 2007 and the PoolWerx NZ Franchisee of the Year in 2008. Since that time, David and Prue have built on their sparkling success, adding the Home Services Best Franchisee Award 2010 for the Westpac New Zealand Franchise Awards, as well as the PoolWerx Emerging States Franchisee of the Year in 2010, but more importantly seeing turnover increase by a staggering 42 per cent in 2010 and a further 20 per cent in 2011. For David and Prue, their continued business success, while also meeting the dual challenges of a growing family and dealing with the lingering effects of the GFC on the New Zealand economy, is no accident and due largely to the strength of the PoolWerx business model and systems helping them continue to deliver for their clients. “The growth of our business and the improvement in financial returns, especially given the economic climate in NZ over the past few years has really exceeded our

expectations. In a time when we have seen many businesses in this industry and others fail, we have demonstrated strong growth and returns,” David said. Prue highlighted the level of support provided to franchisees by PoolWerx as being a fantastic advantage for their business in meeting these challenges. David also pointed to the huge knowledge base and support from fellow franchisees as being a major competitive advantage. “The support we get from fellow franchisees is something truly unique. Normally in business you don’t get this kind of support as most other operators are your competitors – all PoolWerx franchisees are willing to share ideas and experiences with each other. When you combine this with world-class technical, marketing, IT, sales and training support, we are able to provide our clients with a level of ongoing service, experience and expertise that cannot be matched.” The scalability of PoolWerx’s business processes has enabled David and Prue to continue growing their business beyond their initial expectations. As David says, “Back in 2006 when we were first looking at different franchise groups, we wanted to buy a business with real profit and growth potential, not just a job. By 2010, we had more than 100 clients and our sales had increased 45 per cent from our 2009 results.” And just to prove that it has not been all work and no play for David and Prue, they have somehow found the time to add another

member to their young family with Jade (14 months) joining her two older brothers Mac and Jenson. “Work-life balance is crucial for us as a family,” says David. “As the business has grown, we have taken on more staff and developed new skills and assigned different responsibilities to others. I now spend more time managing and growing the business, which allows for more flexibility in spending time with our children.” PoolWerx is now Australasia’s largest pool and spa maintenance network, with over 300 territories operating across Australia and New Zealand. The territories comprise of retail stores and mobile vans, backed by intensive franchisor support at local, regional and national levels. PoolWerx has been listed in BRW’s Fastest Growing Franchises for nine consecutive years from 2004 to 2012. For more information about franchise opportunities contact PoolWerx at: Phone: Email: Web:

1800 245 447 (AUS) 0800 888 031 (NZ) joinourteam@poolwerx.com www.poolwerx.com

28 Business Franchise Australia and New Zealand

FD A

Business going swimmingly for PoolWerx Franchisees

PoolWerx has a strong history of innovation in franchising and the swimming pool and spa aftermarket — and is multi-award winning in both categories. Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), Top 8 AFR Smart Investor Best-Value Franchise Systems and featured for the 9th consecutive year in BRW ‘Fast Franchises’. With opportunities for highly motivated individuals in Australia and New Zealand, PoolWerx has created many entry points for the right candidates. These include stepping directly into a new territory, buying an established store, or growth area development opportunities in New Zealand. Whatever the journey, take the opportunity to speak with the award winning team today and secure your financial freedom.

Contact Franchise Development Executive Jeremy Winter today. Freecall in Australia 1800 245 447, New Zealand 0800 888 031 or email joinourteam@poolwerx.com www.poolwerx.com

Business Franchise Australia and New Zealand 29 FD Ad (February 2012).indd 1

10/05/12 1:30 PM

Franch iso r i n Dep t h : H O M E I NST E A D SEN IO R CA R E

at home together H

ome Instead Senior Care is an international franchise network specialising in provision of nonmedical in home care and companionship services. The first Australian Home Instead Senior Care office was established in Brisbane, in 2005 by Martin and Sarah Warner. Since opening the first Australian office Home Instead Senior Care has enjoyed enviable growth - opening 19 offices in metropolitan areas. Revenue and opportunities have streamed in.

Martin Warner

“We believe our success is due to our exceptional business models which are based on quality assurance and excellent relationships with all our franchise owners,” said Director Martin Warner.

30 Business Franchise Australia and New Zealand

“We didn’t rush into major expansion – our business is essentially about building trust and delivering quality service. We found the right people with true motivation and grew steadily. Anyone who looked at the business model and results saw potential. Several of our franchisees bought second territories shortly after establishing their initial territory,” said Warner.

UNIQUE SERVICE MODEL Home Instead’s private fee for service model is unique and has flourished in the Australian aged care market; a market that is traditionally dominated by heavily subsidized government services. The convergence of an ageing population, a rise in the baby boomer generation (often

To us it’s personal - our success is in delivering quality aged care services in people’s own homes. can get. This is a business where the market is huge, opportunity is rife and for those who truly want to make a difference - a very rewarding business” he says.

MAKING A DIFFERENCE Owning a Home Instead Senior Care franchise business offers not only growth potential and financial rewards but the personal satisfaction of knowing your services make a difference for seniors who want to stay in their homes as they age. Franchise Business Review recently listed Home Instead Senior Care as the top senior care franchise in the United States (US) by units and revenue. Based on a survey of more than 10,000 franchisees representing more than 300 franchise brands, the 2011 award winners represent a variety of franchise concepts. For instance, Home Instead Senior Care received among its highest rankings – 4.5 of 5 in the area of franchisee relationships. This year Home Instead Senior Care was again named #1 in Franchise Business Review’s 2012 Franchisee Satisfaction Index in its annual FBR50 - Franchisee Satisfaction Awards. “The US head office provides us with huge resources in high level research, marketing materials and development. It’s very much a two way street – we have an opportunity to make suggestions and steer development too.”

sandwiched between juggling work, children and caring for their ageing parents) and key recommendations from the recent Productivity Commission Report - Caring for Older Australians, have created perfect investment windows for the Home Instead Senior Care Franchise network. “We have demonstrated that a private service model focused on client’s needs and values can fill market gaps. There’s nothing more certain than people getting older and needing help,” says Warner. “Everyone knows staying in your own home

as you age is the preferred option. To us it’s personal - our success is in delivering quality aged care services in people’s own homes. We want people to be able to have real choice about when and where they have services (even to the very end of their life). “Providing consistently great service and real choice directly builds our business. We see ourselves as changing the face of ageing Australia.” says Warner. “The Home Instead franchise success clearly demonstrates people will shop around and choose the best value and quality care they

The Home Instead Senior Care franchise network employs nearly 1000 staff across Australia. Each franchise is independently owned and operated. The offices provide a range of one-off or occasional services for clients, such as emergency respite care for families who are in crisis or assistance for people who require a one-off service for day surgery or hospital visits. Each franchise office operates directly with clients and their families, often based on referrals from health professionals and community based organisations, or sourced directly by the client or family. Martin Warner says as Australia’s population ages there will be an increasing demand for services to support older people in their own home. “Government funded services are stretched

Business Franchise Australia and New Zealand 31

Franch iso r i n Dep t h : H O M E I NST E A D SEN IO R CA R E

now and will not be able to meet this growing demand especially in providing social support for people who are on their own and isolated from family and friends,” said Warner.

QUALITY ASSURANCE “As the number of private providers of home care services grows there will also be a need for quality assurance programs. We have pre-empted this by attaining ISO 9001:2008 Quality Certification. Our quality review and reporting programs form an integral part of each office franchise establishment and operation,” he said. “Home Instead Senior Care has in place policies and procedures to ensure smooth, safe and quality delivery of services. We have a comprehensive screening process for the recruitment of our CAREGivers which includes six telephone reference checks and a criminal background check prior to their employment with us.” Warner says he offers his CAREGivers a competitive wage, an employment package covering all taxation, insurance, workers compensation and superannuation, hours to suit their own needs, initial and ongoing training and 24/7 support. “The Home Instead Senior Care training program includes a combination of in-house seminars and a self-study program via workbooks and DVDs,” Warner says. “We recently obtained an accreditation pathway of this training program to Certificate III in Home and Community Care.” Warner says Home Instead Senior Care clients and families are offered immediate care with unlimited hours as and when the client requires, a formal communications program (a journal detailing all activities is left at the client’s home). “Compatibility and consistency of CAREGiver is also important to enable our client’s and CAREGiver’s to develop a relationship. Our clients want a service they can adjust to their changing needs. They want value for money and we are tailoring accordingly. This is in essence the basis of every successful business - a passion for service delivery, giving people exactly what they want and exceeding their expectations,” said Warner. Home Instead Senior Care: • are available and accessible 24/7, 365 days a year. • employ trained supervisory office staff responsive to healthcare professionals,

clients, family members and our CAREGivers.

• can staff a referral at short notice, normally within hours. • provide a service which is reliable and dependable, specifically focused on the care of older people in their own home. • provide an obligation free in-home or inhospital consultation (face to face meeting) with client and family members following a referral. • conduct on-going quality assurance program for the benefit of clients and family members. • are a trusted international company with hands-on local ownership. • are committed to an ongoing working relationship with healthcare professionals. • have over 900 offices in 15 countries.

Martin and Sarah migrated from the UK with their family to Australia in 1986 where Martin was involved in the establishment and development of a number of different franchised businesses both in Australia and overseas. He has qualifications in Institutional Management and Health Services Management and is a Member of the Australian Institute of Company Directors.

Prior to Home Instead Senior Care, Sarah managed her own company providing market research services to the health and aged care sectors. Sarah has a BA and qualifications in aged care, and workplace training and assessment. For further information contact Martin Warner on: Phone: (07) 3720 8400 Email: franchise@homeinstead.com.au Web: www.homeinstead.com.au

32 Business Franchise Australia and New Zealand

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6/02/12 3:33 PM

e x pert A dv ice e xpert ADVICE

Simple solutions for targeting the home and leisure buyer

or franchisees operating in the home and leisure sector there are some unique challenges around getting your brand, message and offers in front of potential customers. Large letterbox drops and TV campaigns are effective at getting a message to people at home or when they might be thinking about leisure activities, however they can be costly and hard to do consistently.

The best way to really get to know your market is to get out there and talk to them. Ask them what their lifestyle is like, how they like to research products and services and what frustrations they have. This will give you really important insights into what they need and how to reach them in a way that is useful and relevant to them.

Have a toolbox

Know your market

It’s not enough anymore just to reach out with an offer to connect to a potential customer. These days it’s all about giving people something useful to help create a connection that may then build to a relationship and subsequently a sale.

As part of buying a franchise - your franchisor will know the market niche that they are targeting. However as any franchisee knows, every location is different. A franchise group that we work with has locations in inner city areas and in the suburbs. Each have very different customer bases. Some of their stores are in food courts and some of them are more like restaurants.

Facebook is also an incredibly useful way to stay connected in a more passive way with prospects and customers.

Regularly and consistently undertaking some simple marketing tactics is more likely to get you consistent results. Some top simple solutions are:

If you don’t have a database - you need to get one. Make sure your staff are trained or you have systems that all clients or customers are entered in it. Similarly plan and systemise the distribution of useful content that keeps them connected and engaged with your brand or business.

Knowing your market and your customer base well means you can leverage any promotions and offers that are specific to their target market.

Once you’ve established the platform for more regular communication with prospects and customers you need to then create things that add value to them.

A travel agency group may have a higher proportion of wealthy retiree’s in their area compared to others that potentially have a higher number of families or business owners.

• A dog wash service - might create a short video of the pampering a pooch receives when they attend your salon (think before and after). Post the video on YouTube,

Some examples:

34 Business Franchise Australia and New Zealand

link to it from Facebook or embed it in an email newsletter. • The same dog wash service might send friendly reminders to clients that their pet might be due for their next makeover via text, email or a simple phone call. • A homewares store might take photos of new stock as it arrives in store and post it to Facebook to tempt local fans into coming into the store and taking a look. • A pest control business might create and send seasonal emails of pests to look out for when the seasons change and tips for how to control pests as well as offers for pest control visits. There’s so many different ways you can now cost effectively reach out to prospects and customers. Planning your communications, using systems provided by your franchisor or setting up our your system to communicate regularly will build customer loyalty and keep you top of mind, crucial for word of mouth.

Remember birds of a feather hang together... The best way to find more of your best type of customer is through the ones that you already have. Make sure whenever you are providing a service to a customer you know is a loyal fan that you make the most of that opportunity for referrals. Some examples: • A lawn mowing or gardening service

“A consistent, strategic marketing effort will always drive results regardless of whether your marketing budget is large or small.” Michelle Gamble, Founder Marketing Angels.

could drop an offer with a personal note into the letterbox of neighbours providing them with introductory offer - including a testimonial from their neighbour. Who better to make a recommendation? • A beauty salon or spa could offer a free pedicure or eyebrow tint for any referral from current clients. • A party hire business, or DJ could ask the host for a shout out at a party (in return for a bonus hour of music or complimentary napkins) - with business cards available and a special offer as a fellow partier. A bit of time brainstorming some ideas and a small investment in pulling together some materials to generate referrals will bring you quality leads and customers.

Partner up Spend some time thinking about your ideal customer and all the products and services they need or buy that complement yours. Some examples:

Stay alert Either make a time to get out and about in your local area or just make a mental note to stay on the lookout for anything happening that might represent an opportunity for new business. An example: • A ‘For Sale’ sign in the street where a cleaner has a client is a ripe opportunity to drop a ‘moving out’ cleaning offer in the letterbox (again with a testimonial note from a neighbour). Keep your eyes and ears open for any changes that might lead to potential customers.

Michelle Gamble is the Founder and Chief Angel at Marketing Angels. Michelle has over 16 years’ experience in the marketing services, technology and telecommunications industries. Marketing Angels is a national marketing consultancy providing education, advice and outsourced marketing management for small to medium business. Services include market research, marketing plans, marketing management and franchise marketing support programmes. Contact Marketing Angels at: Phone: 1300 858 311 Web: www.marketingangels.com.au

Building your business with loyal customers is mostly not about expensive and flashy promotions, but about providing a great service and setting up simple systems that are consistently building your brand and base of referrals locally.

• Someone looking for a special type of mattress or pillow may also regularly visit chiropractor, physio or allergy specialist. Providing some materials, for them to hand out to clients or perhaps even a guide to choosing bedding to improve their health will help you become the brand of choice for some who needs specialist bedding. • Similarly a local kids entertainment venue might partner with a fast food retailer to run a co-promotion or trial placing flyers in each others stores. Whoever you decide to partner with, the key is to make sure that you are adding reciprocal value, and to get together after the promotion to discuss results and any ways that you may be able to improve future promotions.

Business Franchise Australia and New Zealand 35

legal adv ice

Individual Employment Agreements in New Zealand:

What franchisees need to know T

his article looks at the requirements for employees whose work is not covered by a collective agreement. A collective agreement is where employees, through a union, create a collective set of terms and conditions for all employees that are governed by the agreement. As of 1 April 2011, a failure to comply with the requirements of the Employment Relations Act 2000 (NZ) (‘the Act’), as they relate to the provision of employment agreements, could subject a franchisee to a penalty imposed by the Employment Relations Authority (a New Zealand statutory authority that enforces employment relations obligations between employees and employers).

What must be in an employment agreement? Employment agreements, in New Zealand, are subject to a number of different pieces of legislation, most notably: • The Act; • Holidays Act 2003 (NZ); and • Minimum Wage Act 1983 (NZ). An employment agreement must be in writing, must include the names of the employee and employer/franchisee and, as a minimum, contain the following clauses:

The Employment Relations Act 2000 (NZ) was amended to make it mandatory for all New Zealand employers including, quite obviously, New Zealand franchisees who employ staff, to provide individual employment agreements in writing. 36 Business Franchise Australia and New Zealand

1. A description of the work to be performed by the employee; 2. An indication of where the employee is to perform the work; 3. An indication of the arrangements relating to the times the employee is to work; 4. The wages or salary payable to the employee; 5. A plain language explanation of the services available for the resolution of employment relationship problems, including a reference to the period of 90 days within which a personal grievance

“Failure to have a validly written employment agreement may prove quite costly.” Chad Issa, Lawyer, Mason Sier Turnbull.

must be raised; 6. Payment for public holidays; 7. Franchisee obligations when transferring their business; 8. In the event of a transfer of business, franchisee obligations when negotiating on behalf of employees, with the new franchise owner; and 9. What happens when an employee is not hired by the new franchisee. An employment agreement must not contain anything contrary to law or inconsistent with the Act and the franchisee must retain a copy of the employment agreement. 1. Description of work to be performed Franchisees can include a simple list of the main functions of the position to be performed by the employee, or a more detailed job description can be provided in an attached schedule. 2. Where the employee is to perform work This can be either a specified location, or if a franchisee has multiple locations and they require the employee to move between various work places, then this will need to be addressed. 3. Hours of Work An employment agreement must fix, at no more than 40, the maximum number of hours (exclusive of overtime) to be worked in any week by the employee. Parties are free, however, to agree that the working week will be longer. If a franchisee and employee agree upon weekly hours of 40 or less, the Act requires them to endeavour to fit the working hours into five or fewer days of the working week.

extra rates for weekend work, shifts or long hours. Other types of payments may be appropriate, such as qualification or service payments. However, this is discretionary and should be negotiated on a case by case basis. 5. Resolution of employment relationship problems The clause should detail the method of dispute resolution and must include a reference to the period of 90 days in which an employee is able to file a personal grievance. It is important that both the franchisee and the employee recognise that they must follow the processes detailed within the clause. 6. Payment for working on a public holiday An employment agreement must not state that an employee’s pay compensates an employee for any extra payment that they are entitled to for working on a public holiday. Existing employment agreements should be checked and amended to ensure a separate public holiday payment is payable, in addition to the employee’s usual daily pay, for work performed on a public holiday. 7. Franchisee obligations when transferring their business The Act protects employees in the event

of a restructure by mandating that an employee protection provision be included in an employment agreement. Existing employment agreements must be amended to include a provision that provides that a franchisee must meet with their employee, provide them with information about the proposed arrangement and an opportunity for the employee to comment on the proposal. The franchisee must also consider and respond to the employee’s comments. 8. Negotiations with a new franchisee Where a business is in the process of being purchased, the Act provides that a franchisee must negotiate with the new franchisee as to whether affected employees will transfer to the new franchisee on the same terms and conditions. An employment agreement should include a provision that the franchisee, in the case of a business transfer, will seek to negotiate with the new franchisee. This negotiation is to seek employment for the new employee with the new franchisee on the same or similar terms of employment. 9. No transfer or employment Where the employee chooses not to transfer to a new franchisee, or is not offered employment by a new franchisee,

If the parties do not include an overtime clause, it becomes negotiable on an occasion-by-occasion basis, in relation to the hours and rate of pay for such work. 4. Wages or salary There is no obligation to provide for

Business Franchise Australia and New Zealand 37

legal adv ice

their employment agreement must provide them with protection. To that end, a provision must be included that the employee’s current employer will activate the redundancy provisions of the employment agreement, including redundancy compensation (if any). That said, redundancy compensation is not a statutory entitlement under New Zealand law.

Acknowledgement The Act provides that a franchisee must advise an employee that they are entitled to seek independent advice about an intended agreement, must provide the employee with a reasonable opportunity to seek that advice and respond to any issue that an employee may raise. In order to avoid doubt, a franchisee should include in their employment agreement a clause that addresses these concerns. However, it is not enough to simply include such a clause in an employment agreement. The opportunity to seek advice must be a real opportunity, as opposed to a minimal

or nominal opportunity for the employee to seek advice.

any representations they may make to an employee.

Copies of the employment agreement

What can franchisees do?

The Act imposes strict obligations upon franchisees to retain copies of: • Finalised individual agreements; and

• Intended agreements supplied during negotiation process.

These obligations are enforceable by penalty, following an action brought by a New Zealand Labour Inspector. If the franchisee has provided an employee with an intended agreement, the employer must retain a copy of that regardless of whether it has been signed, or agreed to, by the employee. Whilst the Act requires employment agreements, as a whole, to be in writing, the terms of an employment agreement that are verbal may, nonetheless be enforceable. Franchisees should be careful as to how they word their employment agreements and

Franchisees must ensure that all of their employees are covered by an employment agreement that, at the very least, includes the above terms and conditions. Failure to have a validly written employment agreement may prove quite costly. If you are unsure as to whether your employment agreements currently meet the necessary legislative requirements, you should seek legal advice. Chad is a Lawyer at Mason Sier Turnbull, a law firm renowned for its franchising expertise. Located in Melbourne’s industry heartland, Mason Sier Turnbull has strong commercial law skills and provides clients with sensible solutions. For more information contact Chad at: Phone: 03 8540 0200 Email: chad.issa@mst.com.au Web: www.mst.com.au

38 Business Franchise Australia and New Zealand

STRATA CLEANING AND STRATA GARDEN MAINTENANCE FRANCHISES AVAILABLE WHY CLEAN GREEN STRATA? s We supply the customers from the first minute you start s Earn a guaranteed income with work scheduled year round to suit your situation s Earn a premium rate per hour s Perfect for husband and wife teams s Work flexible hours to suit your life with NO weekend work so more quality time with the family s Cleaning and Gardening exclusively for Owners Corporations – no private residences s No previous experience necessary and we provide full training s First class CRM and IT systems to make running your business hassle free s We are highly recommended by Sydney’s elite strata managers and have long established relationships

WHAT ARE YOU BUYING INTO? s 5 year agreement with 5 year option to renew s Exclusivity to properties in a territory s Complete vehicle fit out s All equipment supplied s Fulltime head office support (debt collection, invoicing, insurances, marketing) s Proven marketing experience s 20 year old brand in the NSW strata industry s Training – 4 week initial

WHAT OUR CUSTOMERS HAVE TO SAY: “You are doing a wonderful job, we are extremely happy with your service and attention to detail. The residents appreciate your professionalism which is a most welcome relief - go well.” Brian – Balmain, NSW

FOR FRANCHISE OPPORTUNITIES PLEASE CONTACT: P. 1300 66 11 82 F. (02) 9808 5498 E. franchise@cleangreenstrata.com.au W. www.cleangreenstrata.com.au

Business Franchise Australia and New Zealand 39

E x pert A dv ice

How much money can I make? I

t’s a simple question, and an important one. It’s essential to work out what you need to make from a business, and assess for yourself whether the franchise you’re considering can meet your needs. Many people start off unsure about how to think about the financial side of a business, especially when they don’t have a financial background. But with a structured approach it’s possible to put together a helpful financial plan.

Money isn’t the only thing that matters, but it is very important. We all need money to pay the bills. But how much money is enough will depend on your circumstances, preferences and goals. So it’s important to think through the financial side carefully and make a well-informed decision as to whether a franchise will work for you from a financial perspective. Here are some proven steps to help you think through the financial aspects as you consider a franchise.

Step 1: Identify your financial goals Clear financial goals will help you assess whether a franchise will suit you. And once you own a business, your goals will be key to remaining focused and motivated. So, what are your financial goals? Take some time to consider this carefully. Remember you’re thinking about what you want to make over the course of a few years. And here’s an important tip! If you’re married or have a life partner, you must talk this through together. Your new business will affect you both – even if only one of you will be involved. Work out together what’s important. Your financial goals start with knowing what you need to pay for your personal expenses, put something aside for luxuries, holidays and unexpected expenses, and also for superannuation and investments. Make sure you know the minimum income you need, just to get by day-today. Remember that what you consider a ‘minimum’ now may be more than you need. The satisfaction of owning a business may mean you are happy to make a little less. Can you cut back so you can afford a business? Are you willing to? Think about the next three to five years and write down your answers to these questions: How much do we need to make? How much would we like to make? Are we prepared to live on less money while the business gets going? For how long can we live on less? How much money can we afford to invest in a business? It’s also important to realise your business may not produce the level of income you need at first. This should be expected as

40 Business Franchise Australia and New Zealand

“There are no guarantees of success in business and your results will largely be determined through your own effort and effectiveness in sales and management.” Kate Groom, Business Consultant, Smart Franchise.

it takes time to build a business. So you need to be clear on how you will pay your personal bills until you can draw a regular income from the business.

Bear in mind though that results vary across a network. Talk to a few franchisees, and try to understand what makes some more successful than others.

Step 2: Gather information about sales and expenses

Step 3: Prepare financial projections

Now you know how much money you want to make, it’s time to assess whether the franchise you’re looking at has the potential to make it. The only way to do this is to estimate sales revenue, expenses and profit for the years ahead. There are a few different places you will need to look to obtain this information. The Disclosure Document should include information about set up and operating costs. Some franchise systems also include past results, such as average sales and expenses. Ask the franchisor’s recruitment staff to explain the information, so you understand what’s there. If you’re purchasing an existing business, the starting point will be the financial statements for that business. Sales can be trickier to estimate than expenses. Each franchise will vary on how best to do this. Hopefully there will be information in the Disclosure Document and your franchisor can provide suggestions. If not, ask your Accountant or Business Adviser. Rent can be a big expense if you’ll operate from a physical location, and it can vary considerably. Ask your franchisor for advice on what to expect. Existing franchisees are usually an excellent source of information. Ask what results they achieved in sales, and what their costs and staff wages are – and what they were in the early years of business.

Once you’ve gathered information about sales, cost of goods sold, wages, rent and expenses the next step is to prepare a budget. This is an estimate of the financial results you may achieve in the year – or years ahead. Your aim here is to estimate the sales and expenses for the business for the first few years. This will show you whether the business will produce the financial returns you want. It takes a bit of effort, and while it’s just an estimate, you must do this! Your franchisor may have a template. Alternatively, ask your Accountant, Adviser or Business Banker. It’s a good idea to do projections for a threeyear period, taking account of how revenue and costs may change. We recommend three variations: best case, worst case and most likely – reality will likely be somewhere between them. You also need a cash flow forecast. In most businesses, sales and expenses vary from month to month. A cash flow will help you plan for and manage these variations. It’s a good idea to work through this stage with a Business Accountant or Independent Advisor. They can help you test the goals.

Step 4: Compare projections to your goals Now ask, “How do these financial projections compare with my goals?” and “Are these financial results achievable?”

This comes down to building evidence as you investigate the franchise. You should look for information to help assess whether your goals are achievable. Now is also the time to consider what the impact would be if you were not to achieve your goals - and how you can reduce the possibility that this will happen. If you don’t think you’ll ever be happy with the returns that a franchise can offer, even if you were the best performer in a network, that franchise may not be the one for you. On the other hand, if the results look good, and you are excited about the business, you have a good sign that this may be a business for you. There are no guarantees of success in business and your results will largely be determined through your own effort and effectiveness in sales and management. These steps will help you know your financial goals and choose a franchise that can help you meet them. Peter Knight, FCPA and Kate Groom of Smart Franchise are experts in financial communication. They run workshops and seminars, and present keynote speeches that help people discover the secrets of sustainable profit and cash flow. Smart Franchise is a financial education and consulting firm that specialises in financial communication for franchise businesses. They help business owners, managers and their advisers understand and use financial information to improve business performance. Contact: Email: kate.groom@smartfranchise. com.au Web:

www.smartfranchise.com.au

Business Franchise Australia and New Zealand 41

PROFILE : A n y t i m e Fi tn ess

Fitness for

Anyone, Anytime D

ave Mortensen, the US co-founder of the 24/7 gym network Anytime Fitness, recently visited Australia for the Anytime Fitness Business Summit in May 2012. Dave started Anytime Fitness ten years ago and there are now 1900 Anytime Fitness outlets in 13 countries. In Australia the approach was to target regional areas as well as major cities. The result was faster initial growth — the master franchisors for Australia, brother and sister team Justin McDonell and Jacinta Jimenez-McDonell, have opened over 160 gyms since their launch in 2008, and have sold 350 territories already.

Dave Mortensen

Dave said, “There are a lot of similarities between the US and Australian markets. One thing I have to compliment the team here on is the larger membership in each gym; we average 750 in America, in Australia it’s 1000. Australia is very receptive to the 24/7 concept.” For franchisees, the individual facilities have grown despite tough economic times, which recently saw fitness chain Fitness First close 25 per cent of their Australian gym outlets. Anytime Fitness has been able to grow due to its more affordable business model with a successful track record. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing members with convenient and affordable fitness options in friendly facilities which feature top-quality exercise equipment. State-of-the-art security and surveillance systems ensure member safety at the clubs, even during unstaffed hours. Trained staff or franchisees are available during regular trading hours and after hours members can access the gym safely and securely by using their key card. The franchisee can then monitor the gym from anywhere remotely. This business model allows flexibility and freedom to the clients who use the gym, as well as flexibility and freedom to the franchisees who own it. With minimum staff requirements (and costs) and secure, remote

access to the premises through innovative technology, Anytime Fitness is appealing to individuals who want a successful career but with the free time to enjoy life as well. Today’s challenge is to continue to educate the consumer about accessibility to fitness, to find ways to encourage them to change their lifestyle. There’s a rise in obesity in the US and Australia and Anytime Fitness are very conscious of this. One of the company’s goals is to improve their penetration rates. In Australia the percentage of people [using fitness facilities] is still in the low teens. A new layout and design of the Anytime Fitness facilities a couple of years ago has helped increase popularity and spread the word amongst consumers. And there

42 Business Franchise Australia and New Zealand

is the upcoming Anytime Health online program (which is already available in the US) that gives customers an easy way to address any health issues, and is designed as a social media platform. It offers an inhouse community; people can talk amongst each other. Providing accessibility is key and Anytime Fitness feels it can build relationships through social media. Technology drives Anytime Fitness, as much as it gives them the ability to provide the personal touch which is so important to their members and franchisees. For further information on Anytime Fitness contact: Phone: 02 9415 5300 Email: info@anytimefitness.com.au Web: www.anytimefitness.com.au

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X A T M R E T LONG

G N I N N A PL

his is an article about tax planning – long term tax planning. Most of you will be reading this article in July or August. The most recent tax year – the year ending 30 June 2012 – is not long past. In all probability you and your accountant would have discussed, and you would have taken before 30 June, steps to minimise or reduce your taxable income. You may be wondering then about the relevance of an article on tax planning at this time of the year. It is very relevant because; • Tax planning is something that should be considered all year round, not only in June each year; and • Long term tax planning is far more effective, and will save far more tax, than will short term year-end tax planning measures. Here are a number of long term tax planning measures that you should consider.

Maximise Business Profits Minimising taxation and maximising profits may seem contradictory, and in truth it is, because the more profits you make the more tax you will pay. But when you think about it, the real purpose of tax planning and tax minimisation is to leave you with more after

tax dollars. Maximising profits will do just this, irrespective of the tax you pay. Other than in very unusual circumstances, the maximum amount that the tax man ever takes is 47.5 per cent (i.e. the maximum marginal tax rate for individuals including levies). That leaves you with 52.5 per cent. This means that for every extra dollar profit a business makes, it is left, at worst, with 52.5 cents. Far too often I see business owners concentrating on saving tax rather than on maximising profit. The starting point should be to maximise profit and then to work out how to minimise tax on those profits. The starting point should not be how to minimise tax. Often I find business owners will consider spending a dollar on an unnecessary expense to save tax. It follows from the example above that, even with the tax saving, a business owner is worse off if the money has been unnecessarily spent. Tax of 47.5 cents might have been saved, but the business owner also does not have the 52.5 cents, after tax, to re-invest in the business. Business owners should focus on maximising profits, not minimising tax.

44 Business Franchise Australia and New Zealand

Business Structuring – Capital Gains Tax There may not at first sight be a clear link between choosing a business structure and tax planning, but there is. In choosing a business structure, factors such as risk minimisation, asset protection and flexibility must all be considered, but so too, importantly, must tax minimisation.

Consider Tax on Capital Gains Concessions relating to the taxation of capital gains on the sale of a business are extremely generous in Australia. With the correct structure, and by taking advantage of appropriate concessions, most small business owners can end up paying no tax on the capital gain they make. It is also possible to pay tax at 30 per cent or more on the gain on sale of a business. Much depends on having the appropriate business structure. A business owner should therefore choose an appropriate business structure before the business is commenced in conjunction with an accountant. Sometimes I find that a structure is not appropriate, sometimes because the law or circumstances have changed, and sometimes because a wrong structure was chosen in

“Long term tax planning is far more effective, and will save far more tax, than will short term year-end tax planning measures.” Tim Kilham, Director, Lanyon Partners

the first place. If there are good reasons to change the structure (including tax minimisation reasons), it is usually desirable to do so. This will often mean incurring costs, including tax costs (in many instances, a restructure will be treated by the tax office as a taxable transaction even though the business owner may regard it as an internal re-organisation). However, these costs of restructure are often small in relation to the saving that will be achieved when the business is ultimately sold to a third party. Business owners should periodically review their business structure and consider changing the structure if it is not effective.

Business Structuring – Income Tax Minimisation The amount of income tax that is paid by a business owner and related family members on profits each year may also depend greatly on the business structure. Just as it is sometimes necessary to amend a business structure to minimise capital gains tax, so is it sometimes necessary to amend a business structure to minimise income tax. For example, a trust structure may enable distributions of income to beneficiaries at low marginal rates of tax, whereas a company structure usually means tax of at least 30 per cent. Conversely, use of a company can help to limit the tax rate to 30 per cent when income distributed to trust beneficiaries might be taxed at rates in excess of 30 per cent and up to 47.5 per cent if those beneficiaries have high marginal rates of tax. Very often a combination of a company and a trust, or a combination of some other entities, produces the best income tax result. There is no one business structure that suits all businesses. The moral of this story is, again, to choose the right business structure, and to change it if it is not right.

Superannuation Despite recent changes announced to superannuation in the 2012 budget, superannuation still attracts very favourable tax concessions. For many businesses, consideration of superannuation strategies therefore forms a major part of the year-end tax planning strategies, and so it should. However, it is important that longer term superannuation strategies are considered. For example; • Tax payers can contribute as much as $25,000 per year in concessional (tax deductible) contributions to superannuation. If regular amounts are not contributed to superannuation each month, not uncommonly I find that at the end of the financial year, business owners do not have the cash flow to make a once-off contribution of $25,000. However, many business owners will somehow find the cash if they make monthly superannuation contributions of just over $2,000. • The nature of contributions needs to be carefully considered. For example, if a taxpayer derives more than 10 per cent of their income from employment that is subject to superannuation guarantee contributions, then that person cannot make personal tax deductible contributions. For those taxpayers, any contributions above the nine per cent superannuation guarantee contributions must be made by salary sacrifice through their employer. Without proper long term planning, many people get to the end of the tax year, wish to maximise their contributions, but find themselves unable to do so as it is then too late to salary sacrifice through their employer. Appropriate superannuation strategies should

be set at the beginning of the year, not just considered when June comes round each year.

Trusts Many business structures involve the use of discretionary (family) trusts. There has been much publicity recently about family trusts, much of it adverse. Trusts are still very effective vehicles for tax and business purposes. The ATO, however, wants to ensure that they are not used to unfairly avoid tax and that relevant legislation is complied with. As a result of some recent court cases, and recently enacted legislation, it is critical that every existing trust deed is reviewed, and, if necessary, amended to take into account this legislation and the decisions in the court cases. The importance of this cannot be overstated. Failure to ensure that trust deeds and trust distribution minutes are appropriately worded could result in all or some of trust income attracting tax at over 46 per cent. No short term, year-end, tax planning is going to help much if all income is to be taxed at that rate! Any business owner who has not recently reviewed their trust deed should do so now. Tim is a director of Lanyon Partners Chartered Accountants and heads up their franchising division. Tim provides tax, business and strategic advice to many franchise and non-franchise businesses. Lanyon Partners has three divisions – accounting/tax, financial planning and insurance broking. Its emphasis is on developing strong relations with clients and clearly understanding their needs and goals. Contact Tim at: Phone: 03 9861 6140 Email: timk@lanyonpartners.com.au Web: www.lanyonpartners.com.au

Business Franchise Australia and New Zealand 45

Capital required - $220K – $410K

Capital required - $800k – $900k

Capital required - $47K +

Capital required - 220K - 410K Capital required - 170K Capital required - 47K Number of outlets - 23 Number of outlets - 6 Number of vehicles - 50 Number ofOpportunities outlets - 13+available - NationallyNumber of outlets 50+ of vehicles - 50- Nationally Opportunities - Nationally/InternationallyNumber Opportunities available Opportunities available - nationally Opportunities exist - nationally Opportunities available - nationally

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Capital required - 300K - 350K Capital required - 400K - 600K Capital required - $300K – $350K Capital required $400K – $600K Number of outlets - 6000+ worldwide Number of outlets - 25+ Number of outlets 25+ Number of outlets 6000+ worldwide Opportunities available - nationally Opportunities available - nationally Opportunities available - Nationally

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HAND CARWASH

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E X PERT A DV ICE

“Hopefully the franchise business that you have selected will pass this process of evaluation and you can then confidently proceed to enter the exciting world of self employment.” Mark Fernandez, Director, Business Development Alliance.

Evaluating a Franchise Business C

y now you may have made two of the most important decisions that will affect you and your family.

Firstly, you have made the decision to become part of Australia’s burgeoning small business sector and secondly, more particularly, to join the franchise business sector. Most importantly however, you have also selected a particular type of franchise business. It may be a bricks and mortar business or a mobile service business in the local area. Your challenge is to now conduct a thorough review of that franchise to ensure it is aligned with your personal goals. It is important to approach this evaluation process in an orderly and systematic manner so as to ensure that you retain composure and clarity thus avoiding any rash decisions. The key component parts to this exercise can be best summarised as your Franchise Selection Plan. That is to say, that when completed, the results will determine for you whether or not all of the risks are known and whether or not they are in balance with the potential rewards. If not, you should not proceed. Those key elements to your evaluation process are: • The Franchisor • The System • Self Evaluation

• The Financial Picture

needs to be substantial and successful.

• The Market

The Disclosure Document will outline for you the key financial data on the franchisor. Make sure that they are financially sound and not at risk of financial duress.

• The Future • Security Obviously, the starting point in any evaluation is the franchisor. Should you proceed to acquire a franchise business you will have a contractual business relationship with this person or persons that demands a workable relationship based on mutual respect, honesty and trust. A requirement under the Franchise Code of Conduct, is the provision by franchisors of a formal Disclosure Document. This is a document that outlines the operating structures, fees, details of the franchisors experience and people, litigation history, existing and past franchisees, details of the franchise sites or territories and other operational aspects of the system. You should ensure that you meet all of the people that you will be dealing with in the normal course of conducting business as a franchisee. This is to make sure that no serious personality conflicts exist. It would be naive to expect that everyone will adore everyone else, however you must be able to establish a sound working relationship. In the process of these talks you will come to understand the depth of experience held by the franchisor and other key personnel. Naturally, as the people who ultimately control the franchise group, their experience

48 Business Franchise Australia and New Zealand

Once satisfied that the people are right and that their experience provides a safety net for you, then you can start to look at the system. Any successful franchise business must be systemised and moreover, system driven. Simply put, this means that any reasonable person or persons without the need for previous experience or a Harvard Diploma could, with training and support from the franchisor, become competent at running that particular business. Mostly those systems and controls are maintained by the franchisor and shared with franchise owners in the form of operational and procedure manuals. The absence of these ‘Bibles’ in any system would reflect a flaw and increase your risk factor, unless other activity substitutes their purpose. You must feel entirely confident that, with a comprehensive training programme provided by your franchisor, together with ongoing support and further training, you can adapt to the key functions of running and managing your business to a competent level. If you feel that some areas particularly concern you, discuss those with the franchisor, it may mean that the business is wrong for you. Equally, it may mean that an emphasis on that area during the training

CMY

The safety professionals! www.safetyquip.com.au

Looking for a business offering financial security plus weekends free? I found one!

RECESSION RESISTANT

My sales grew on average 53% p/a during the last 5 years - even during the global financial crisis.

FAMILY FRIENDLY

Hi.

I’m Tim from SafetyQuip Adelaide. Call me personally on 0409 830 238 and I’ll tell you about SafetyQuip from a franchisee’s perspective.

I get to enjoy weekends with the family, holidays & Christmas closures.

GROWTH INDUSTRY

I’m ideally positioned to tap into the $2 billion+ workplace safety market. I’ve reached multi-million $ annual sales with heaps more potential.

SIX-TIER BUSINESS MODEL

I started with a modest investment and a single sales van. Now I’ve got a successful trade shop and a sales fleet.

MULTIPLE SALES CHANNELS I get sales through our web site, our mobile service, our trade shop and through phoned in and faxed in orders.

BROAD CUSTOMER BASE

I sell safety products to any and everyone. It’s hard to find a business that can’t benefit from using my products.

BUILD SOLID CAPITAL GAIN A generous 5+5+5 year franchise agreement gives me time to build a business of substantial value.

BUSINESS WITH STATURE

I’m proud to be in the safety business. Our products help people just like you and me return home safely each day.

Tim Lewis

Award-winning franchisee Adelaide

Business Franchise Australia and New Zealand 49

E X PERT A DV ICE

and support process will overcome your concerns. Franchisors do not seek to take risks in the selection of a new franchisee; they will need to be certain that your prospects for success are high, thus avoiding unexpected difficulties in the future. Be sure to speak with as many existing franchise owners as possible during this evaluation process asking them about all elements of the business and of course the franchisor. It is important that you declare to them your level of interest and then they will be frank and honest with you. Perhaps the most important element to this process is that of self evaluation. Too often we are guilty of kidding ourselves about what we can or cannot achieve. This is where you, your partner and other family members must understand clearly the level of commitment that the business will require and the impact that it may have on everyone. Take time also to ask the obvious question, “Is this a job that I can do well?” and be honest with yourself. At the heart of any business are the dollars and cents. What does it cost? How much does it make? Is there a margin for safety? It is important that the financial picture for any business be discussed with a competent accountant, preferably one experienced in the understanding of franchised businesses. Without that experience they might consider royalties and advertising levies as an unnecessary impost on the business and not recognise the benefits that they bring to the business. Importantly, you must undertake your own research to be satisfied, that in your hands, your new business will perform to a level that removes the risk of failure due to nonprofitability. The franchisor may provide you with examples of sales and profit from other locations - be sure that you clearly understand the validity of such information and whether it is appropriate to use it as a benchmark for your own exercise. Again a franchisor would not seek to appoint a new franchise owner without a strong belief that success will follow. Your experienced Accountant will have an opinion on the ‘value’ of your investment in this franchise - be certain that their opinion is sound and based on ‘fact’ and not ‘feeling’. All businesses require a market place within which they can sustain and hopefully increase a share and enjoy the resultant

financial rewards. For you to contemplate entering any industry you must have a basic understanding of the prevailing market conditions. Your franchisor, with the advantage of years of experience should explain to you the state of the market and the position that the group presently enjoys. More particularly your proposed franchise will likely have a territorial location and again your franchisor should be able to explain to you the opportunity that exists in market share terms. Competition will always exist and is a necessary component for all businesses but be on the lookout for saturation as this increases the risk factor greatly. You must be satisfied that there exists a demand for the services or products that your future business will provide and further that there is sufficient opportunity to sustain and grow that demand at least for the term of your franchise agreement and ideally for all time. It is when you look at the question of future maintainable earnings that you will again need to speak to the franchisor and be satisfied that, apart from a world war or some freak disaster that no-one could plan for, there exists a plan that will take the group and all of its members into the long term future with confidence. Your Franchise Agreement will be for a set term, probably five, ten or maybe 20 years. At any time during that term you will likely have the option to sell your franchise business to someone else approved by the franchisor. If you cannot be convinced of a long term future for this franchise then its ‘goodwill’ value to you in the long term is suspect. Fortunately businesses with only short term market prospects do not suit a franchise structure and you will probably not come across one. Having looked at the people, the system, the financials and the market it is now time to study and understand the security that you will have in your proposed new venture. Fundamentally this security is outlined in your Franchise Agreement. By now you will have read and understood the Disclosure Document which will have outlined the key components of your agreement. It is important for you to understand the agreement - not the legalistic jargon, but the

50 Business Franchise Australia and New Zealand

rights and obligations placed on you and your franchisor. Fortunately today, most agreements are written in plain English and are relatively easy to read and understand, so take the time to read the agreement yourself, highlighting anything that is either unclear or inconsistent with your prior understanding. Before you go rushing off to a Lawyer, go back to your franchisor and discuss those points that need clarification and then armed with the answers make an appointment with a reputable, experienced franchise lawyer and ask them to brief you in respect to your rights and obligations. Your Lawyer may have an opinion on some of the commercial components of the Franchise Agreement as opposed to the legal structure, as with your Accountant, be sure that the opinion is relevant. Armed with a series of queries from your Lawyer you will then need to have a meeting with your franchisor and discuss them in detail. It is unlikely that any franchisor will customise a Franchise Agreement to suit individual franchise owners as this creates a breeding ground for management difficulties and contention between franchise owners. Nonetheless, if you are not satisfied that the agreement is fair and equitable, even though it is biased in favour of the franchisor (and needs to be) then do not proceed further. Hopefully the franchise business that you have selected will pass this process of evaluation and you can then confidently proceed to enter the exciting world of self employment. Mark Fernandez is a Director at Business Development Alliance. He brings over 20 years of senior management experience in franchising and business development and has assisted many businesses along the journey of franchising. Mark is a committee member of the West Australian Chapter of the Franchise Council of Australia. Business Development Alliance are involved in assisting you GROW YOUR BUSINESS. Their specific focus is on helping you discover the unexploited potential in your business. Their aim is to help you make your business even more profitable and therefore more valuable. For more information on contact Mark at: Email: mark@bda-online.com.au Web: www.bda-online.com.au

PROFILE : SU M OSA L A D

Healthy profits from a food franchise!

What’s the formula for success? make up that winning formula… and, unlike many other food retailers, SumoSalad seems to have the recipe just right.

Luke Baylis

n last issue’s SumoSalad profile Luke Baylis, founder of the successful franchisee chain, provided insight into what to look for when considering buying into a food franchise. This issue Luke examines what makes a successful food franchise like SumoSalad stand out from the crowd. Retail success is not without its challenges. The media continues to report that the Australian retail sector has never had it so tough with many articles flanked by a chorus of retail experts sprouting theories or excuses as to why retail is flat-lining. Not so, SumoSalad! Instead SumoSalad is enjoying unprecedented store-on-store sales growth owing to its compelling proposition of fresh and healthy food, served fast.

So what are the ingredients for sales success? No doubt about it… SumoSalad is riding the healthy-eating wave. However this success has not come overnight; it’s a product of many years of testing and the application of a winning formula; the combination of excellent product; a powerful brand; a strong product development and distribution system; good locations and motivated franchisees

Outstanding fresh and healthy product is the cornerstone of this formula for success. SumoSalad is proud to lead the culinary crusade to get Australians to eat a delicious yet healthy and nutritious lunch time meals in the form of our favourites, made to order and deli salads. Product innovation is critical to SumoSalad’s leadership of the healthy fast food category. Our association with chef Pete Evans has given the business a new and exciting direction and shown consumers that lunchtime doesn’t have to be boring and unhealthy. However, the very best products in the world need to get to store in a fresh and healthy condition. SumoSalad’s current supply chain system is well refined; the outcome of many years of experimentation and adjustment. Because fresh, healthy food perishes faster than preservative laden, greasy food, other healthy food businesses struggle with the challenge of maintaining product quality. SumoSalad’s franchisees benefit from years of experience and enjoy a fast, responsive supply chain system; one that enables them to concentrate on serving customers and building their business. When it comes to store locations SumoSalad enjoys a unique position. Today no food court is complete without a SumoSalad store to balance out the range of food options. Many of the big-chain competitors are scrambling to add gratuitous ‘healthy choice’ menu items to their unhealthy menu boards. Though there are imitators, SumoSalad enjoys brand dominance and the enviable position of first-choice for both landlords planning a food court and for customers planning a healthy lunch. A strong brand is like an insurance policy against price competition. In a category

52 Business Franchise Australia and New Zealand

that’s usually beaten up by the media for being unhealthy and duping consumers, SumoSalad is a brand that occupies the high moral ground and premium position. The recent appointment of Pete Evans, of Channel 7’s My Kitchen Rules fame, as the chef and spokesperson for SumoSalad has added an exciting dimension to SumoSalad’s already strong brand reputation. Add to this a proactive promotional plan and a highly successful loyalty programme and it’s little wonder that SumoSalad franchisees are smiling. And the final critical ingredient for a successful franchise food business is of course a motivated franchisee. Retail is an everyday business… customers need to be served by a smiling, helpful person every single day. Fortunately, by being first to market, and now the leader, in the healthy fast food category, SumoSalad’s corporate support systems enable owners of a SumoSalad store to focus on what matters; serving customers and counting their profits. It’s true, when you’re considering buying a food franchise, there’s lots of issues to weigh up. However, if you want to take the complexity out of your search make sure you’re judging each of your options against the winning formula: Product innovation + supply chain + locations + brand = franchise success and healthy profits. It may seem simple, but then again the best things in life generally are! For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: Email: Web:

02 9569 7866 0418 870 920 graham@sumosalad.com www.sumosalad.com/franchising

Franchisee in action : SN O OZE

Snoozing on the job

At just 27 years old, Sarah Miller decided she wanted to forge a career working for herself. Having written ‘hundreds’ of business plans for all sorts of businesses, Sarah knew she was destined to be an entrepreneur, however she hadn’t realised that the opportunity she’d been looking for was right in front of her! “I’d been working at Snooze head office for two and a half years, and was saving up all my annual leave and money to take a big trip overseas,” said Sarah. “I took six weeks off and toured around Europe with my husband, and when I returned I knew it was time to take the leap into my own business. At the time, I wasn’t considering a Snooze franchise, but when I returned I realised that so much had changed at Snooze since I’d started working there and it was very exciting to know that I’d been a part of such a positive change,” Sarah said. “I’d seen how much growth Snooze had

54 Business Franchise Australia and New Zealand

achieved, and how much market share we had started to gain. “There were also lots of other younger people getting into Snooze franchises, and I thought ‘I can do this!’” says Sarah. Sarah approached the Franchise Network Development Manager in August 2010, and purchased the Mornington store in March 2011. Sarah says that becoming a Snooze franchisee was an easy process. “Before I worked for Snooze, I’d worked at Freedom Furniture as a sales person, and I could see a lot of synergies which I liked between the two companies,” she says. Snooze Managing Director Simon Beaty feels that it is a very positive sign when people who already work within the company decide to become a franchisee. “When staff that are involved in the business, and know it intimately, feel that they want to join the Snooze journey and that it’s heading in the right direction, it’s a very positive thing,” he said. As one of Australia’s longest-running franchised business, Snooze prides itself on its service, high quality product, dedicated staff and strong community ties. With 73

stores operating across the country (nearly all of them run by franchise partners), Snooze has proven itself a consistent franchise performer, voted amongst the Top 10 Australian Franchise Businesses 2012 by topfranchise.com.au.

New franchisees usually complete both a four week in-store training program, along with a four week head office training course.

BECOMING A FRANCHISEE

COMPREHENSIVE SUPPORT

Once Sarah had signed the franchise agreement she worked together with the Snooze Visual Merchandising Manager to overhaul her new acquisition. “Together we changed the wall colour, lighting, bed suites, and completely refreshed the store, right down to new linen on the beds. I also implemented new systems for the warehouse and installed new warehouse racking,” says Sarah. Sarah was in an unusual situation with regards to training because her previous role within the head office had been implementing the four week training course for new franchisees! “I did however spend a month within the South Yarra Snooze store, where I got back into the retail swing of things, and got a handle on how the store was managed,” said Sarah.

“I didn’t need to do the four week head office training, as I was actually the trainer! You could say I hit the ground running!”

With more than 38 years experience in the bedding and home furnishing business, Snooze understands the importance of sharing knowledge and expertise among its entire network, ensuring an exceptional level of service, with ongoing support provided to franchise partners across marketing, product and sales training, visual merchandising and IT – allowing stores to perform at their optimum level. As part of the Steinhoff International group (which also own Freedom Furniture and BayLeather Republic in Australia), Snooze’s industry connections are second to none. Sarah says that the direct support she receives from her Regional Manager is invaluable. “I talk to my Regional Manager a couple of times a week. He gives me information about how I compare to other stores,

Business Franchise Australia and New Zealand 55

Franchisee in action : SN O OZE

“We want to make sure that every customer who walks out of the store is happy with their purchase, and then they will return and buy their kids beds, spare beds, bedroom furniture and linen. It’s about really making a connection with the customer,” says Sarah.

EXPANSION For the time being, Sarah is focusing all of her energy on her Snooze journey, but she realises that when the time comes to start a family that she has a greater opportunity to combine the two and achieve a great work/ life balance.

successes that other stores have had and how I can apply them in my store, and I can always call him if I need any support,” said Sarah. Snooze provides a comprehensive support system for its franchisees covering: Marketing and promotional support Snooze has a strong history of effective marketing campaigns which have created strong brand image and consumer awareness. Sales and merchandising support Snooze’s sales process has been customised for Snooze, and is tried and tested. Product training - Snooze has accumulated invaluable knowledge during its 30 plus years in the bedding retail industry. This experience is passed on to franchisees via a series of product training courses. Business management support Franchisees can rely on a network of Regional Managers dedicated to assisting them and their support staff. IT services - Snooze provides a range of IT and help desk support, as well as operational support. Benchmarking & KPI measurement and comparison - Snooze maintains financial, product and retail benchmarking, providing each store with individual financial and business models. Site selection and property negotiation Snooze provides assistance in negotiations with centre management or landlords, as well as drafting plans and approvals. Store design & layout - Snooze offers in-house expertise in store layout, design, fixtures and fittings, as well as hands on visual merchandising support.

Of the other franchisees in the network Sarah says, “We are all like a family. Other franchisees will often give me a call and see how I’m going. I actually already know a lot of them because I’d met them when they were doing their training with me. They have really taken me under their wing.” For Sarah, the transition from going from head office to becoming a franchise was seamless.

A PASSION FOR RETAIL She says that the best advice she could give to anyone considering becoming a Snooze franchisee is to remember the importance of good customer service. “Often when you join a franchise, you become very focused on getting the operational side of things organised. But it’s important to know that at some point it’s just going to be you and the customer on the shop floor and you need to be able to connect with them sell them a bed, or whatever it is they are looking for,” said Sarah. “You need to love retail and be a willing to be consultative sales person. You need to have the personality and passion to work really hard for your customer, and then you will begin to see real results,” says Sarah. “Most often, the bedroom is a woman’s domain. For me, being empathetic towards my customer’s needs is so important; I can really help to create the bedroom she has in mind.” “Snooze’s bedMATCH process helps customers to choose the right mattress that is right for them. We acknowledge the fact that the customer is going to spend a third of their lives in their bed, and that it’s a big purchase for them.

56 Business Franchise Australia and New Zealand

“I love the fact that I can realise my career goals and dreams, but when the time is right I’ll be able to achieve my family goals at the same time,” says Sarah. For now, Sarah is excited about the pending opening of her second Snooze store. “You can reach greater economies of scale when you own two or three stores. I run all of my own deliveries, which ensures my customers are getting the white glove service they deserve from the shop floor right through to the home delivery. By running my deliveries from two stores, then I’m really getting the most value out of the delivery operation,” said Sarah. Her advice to would-be Snooze franchisees is to speak to other franchisees. “Most of them would let you spend a couple of days in the store,” says Sarah, “and then talk to the Franchise Development Manager about the next steps you need to take.”

INDUSTRY LEADER By consistently striving for innovation and quality, Snooze remains an industry leader, empowering franchise partners to exceed expectations and provide an awesome retail experience for its customers. With an aggressive growth strategy firmly in place, Snooze plans to reach 92 stores by 2014. With an established and secure business model, Snooze franchise partnerships are available across most states and territories of Australia and for the right opportunity, Snooze can even provide the finance to help you start your business dreams. For an in-depth chat about how you can run a successful Snooze business please contact Alistair Browne, Franchise Network Development Manager: Phone: (03) 9830 4166 Email: franchising@snooze.com.au Web: www.snooze.com.au

THE FRANCHISE FOR DISCERNING BUSINESS OWNERS

FOR A FRANCHISE THAT FITS YOUR LIFESTYLE AND BUSINESS ASPIRATIONS, CONSIDER MÖVENPICK ICE CREAM. The world’s super premium ice cream brand, Mövenpick is now offering limited franchise opportunities across Australia. As a valued Mövenpick franchisee, enjoy: A turnkey operation – made in Switzerland, our ice cream is delivered directly to your boutique, ready to serve A balanced life with flexible hours – open up at 11am with minimal preparation required Complete support, training and marketing from the world’s largest food company Delighted customers – who love the Mövenpick sensory experience, perfected over 40 years and across 38 countries

NEXT STEP? To be a part of this Aussie success story contact Renato today through our contact details or visit our website for our online information brochure. Email: Renato.maiale@au.nestle.com Phone: +61 (0) 39565 7688 Web: www.moevenpick-icecream.com

www.moevenpick-icecream.com Business Franchise Australia and New Zealand 57

e xpert adv A dv ice

A Moving Experience I recently had a moving experience, literally, when we pulled up stumps in Brisbane and moved to Melbourne. It was also extremely educational.

f you have simultaneously sold and bought a house in different States you will know it is a complex project requiring assistance from many people. In our case around 25 separate suppliers of personal and professional services were involved, a mixture of franchised and independent operators. Some of these people and businesses were outstanding, most were mediocre and a few were, letâ&#x20AC;&#x2122;s say, hopeless.

In hindsight, there are two reasons why only some of these people delivered an outstanding service which I would unreservedly recommend. The first is they used a good process. The second is they delivered it with a high level of zeal and care. Several of the franchised systems we used obviously had a process, but the person delivered it in a sloppy or half hearted manner. For instance one started off well but failed to follow through on his promises. Another had a mindless approach that left us feeling more like a number than a customer. On the other hand several of the independent business operators we used were highly enthusiastic and full of good intentions, but were all over the place because they werenâ&#x20AC;&#x2122;t following a process. This resulted in frustrating inefficiencies for them and us.

Being rigid for a reason All the excellent performers combined a

58 Business Franchise Australia and New Zealand

proven process with enthusiasm, care and attention to detail. Take Reuben, the young real estate agent who sold our Brisbane house. When he made his initial pitch for the business I was in the USA on business. His initial sales presentation was thus delivered to my wife face to face in our home while I participated virtually on Skype from the Denver airport. I tried a number of times to speed him up or get him to jump ahead, but he stuck to his process, explaining patiently and with good humour why it was in our interests that he take us through each step. Reuben consistently combined this commitment to using the process developed by his franchise system, with enthusiasm and dedication to keeping us satisfied. For instance he explained the benefits to us of him taking the time to go through things carefully. In fact he made the whole process about us. We were both quite taken with

“Whether you are part of a franchise system or not, a good process implemented with passion and care is what creates a truly moving customer experience.” Greg Nathan, Founder, Franchise Relationships.

his professionalism and care, which was thankfully sustained throughout the three months it took to sell our home. All this time he never cut corners, never failed to show up for an agreed appointment and always treated us and our home with care and respect. We had a similar experience with Sue, our mortgage broker. At times she was almost rigid in how she took us through her process. However she always explained why she insisted on certain things and regularly took the initiative to ensure we felt supported. When we hit a snag with the bank she went out of her way to support us and on occasions called me on the weekend to check on things. Again it was good process with a human touch. As a result, both these people turned us into advocates for their respective franchise brands. An advocate is someone who basically markets your business for you by singing your praises.

first gather my own impressions of the house before being influenced by hers. Similar to the other excellent performers we used, Karin clearly enjoyed her work and was always cheerful and available when we needed her. While she may have worked a bit harder than the mediocre service providers we used, she will be repaid handsomely because she also turned us into advocates. So I guess I will also be providing Karin with free marketing services in the future. Her commitment to us means we are committed to her. Whether you are part of a franchise system or not, a good process implemented with passion and care is what creates a truly moving customer experience. And in any business, franchised or not, this is what ultimately drives referrals, growth and profitability. What does make me smile from time to time is that franchisees pay good money to have

access to some excellent business processes. Then, because of laziness, pride or boredom, they fail to follow the processes they paid for and end up complaining they are not getting enough customers or making enough money. But just following good processes alone won’t guarantee your success. Passion for your work, for the customer and for your brand is what brings a process to life. More importantly it’s what turns a reasonably satisfied customer into that most priceless of all business assets - an advocate. Greg Nathan is Founder of the Franchise Relationships Institute (FRI), leading global providers of learning programs to help franchisors and franchisees achieve franchising excellence. He is also author of several popular franchising books including Profitable Partnerships. For more information about FRI’s work and how you can tap into their services go to www.franchiserelationships.com

The process and the passion Not all the great performers were part of a franchise. Take Karin, an independent buyers advocate we used to find our Melbourne home. We used her because she was highly recommended by a happy client I knew, and I wasn’t disappointed. Think about this. Karin’s marketing expense to get our business was a bit fat zero. Like any advocate, her past client was providing free marketing services for her! Karin also followed a process she had obviously developed through trial and error. For instance, after each house we inspected she would give me a detailed report on the house and the area. Whenever I asked to see this report prior to visiting a house, she insisted on sticking to her process, explaining that she has found it best that I

Business Franchise Australia and New Zealand 59

PROFILE : nar ellan pools

Beautiful Pools Big Opportunities N

arellan Pools are known as dream builders, turning backyards into family havens, creating memorable moments for families of all types across Australia. This is your opportunity to build your own dreams and create a great future as part of the Narellan Pools brand. People love investing in their homes and a pool is a great way to add value to any home. The pool industry continues to grow as people invest in a pool to enjoy in their own backyard oasis. Narellan Pools has been in the business of manufacturing and installing award-winning pools for over forty years. It is the success of their franchise community that underpins Narellan Pools’ strong growth and success. They are excited to be celebrating their 10th year of franchising and have created great new opportunities for their growing franchise community. Narellan Pools vision is ‘bringing dreams to life by building the world’s best and most loved pools’. They deliver on this by manufacturing pools for the domestic and international market. They are proud to offer

the largest range of pool shapes and sizes in the country. The continued success of Narellan Pools is dependent on that of their franchise community. As a result they have invested strongly in providing world-class franchise support and systems. They also provide international conferences for franchisees, marketing and brand development and training and leadership. This assistance is unrivalled by anyone in the industry and has seen their national network of franchisees grow to 30 domestically with unique opportunities for strong continued growth around the country. Narellan Pools offer new franchisees the best possible opportunity to succeed. They have invested heavily in analysing the market and mapping the country, using empirical data to determine the propensity for pool purchasing in locations nationally. At Narellan Pools they are able to look at historical trading and profit benchmarks, to map out suitable franchise opportunities in metro and regional areas. Narellan Pools enjoys strong brand awareness and executes local initiatives

60 Business Franchise Australia and New Zealand

to drive enquiries, leads, sales and everincreasing brand recognition. All campaigns and programs are supported by strong marketing initiatives. Long-standing relationships with key suppliers also further enhance the opportunities and the ability to deliver sustainable profitable growth. Being part of this amazing brand means that you will enjoy the camaraderie and support within the Narellan Pools community. You will also benefit from the vast business, financial, operational and marketing expertise coming from the franchisor and their national support office. If you have passion, determination, business acumen and experience then this is the perfect opportunity for you. Being a licensed builder is not essential; they offer the most comprehensive training and support in the industry. Territories are now available in regional and metro areas in NSW, QLD, VIC, SA, WA & NT. So start turning your dreams into reality and contact Chris Meyer Phone: 02 9684 8000 Email: careers@narellanpools.com.au Web: www.narellanpools.com.au

Business Franchise Australia and New Zealand 61

fr anch ise e x p o 2012

Visit the Franchising & Business Opportunities Expo

and create a work-life balance! T

he Franchising & Business Opportunities Expo 2012 is coming to Brisbane 21 -22 July and Melbourne 17 – 19 August and is set to be better than ever with a great range of exhibitors, more insightful speakers and more opportunities! With expos in Sydney and Perth proving very popular already this year, the upcoming expos are expecting an influx of visitors wanting to meet representatives from a huge cross section of Australian franchise and business systems with investment levels ranging from under $10,000 to over $500,000. Group Exhibition Director Gaye Murray said the Expo was a must attend event for anyone considering business ownership. “From expert advice, opportunities to meet face-to-face with franchisors and speak with successful franchisees plus all of the great seminars and our Franchising Advice Centre, the 2012 Franchising & Business Opportunities Expo will assist you in taking the next step to owning your own business,” she said. “On top of that, entry is free for anyone who registers online, so there’s no reason not to check out what the expo has on offer.”

Meet Leading Franchisees and Franchisors The Franchising & Business Opportunities Expo brings together the widest range of franchise systems and businesses for sale of any event in Australia, allowing you to personally compare each system and find the perfect business opportunity for you. Take a closer look at Australia’s fastest growing and most recognised brands from

food and beverage, health and fitness through to maintenance and business services. Leading brands involved in the Brisbane Expo include Oporto, Total Tools, PostNet, Senior Helpers, Mad Mex and Cafe2U. While the Melbourne Expo will include exhibitors Oporto, Cafe2U, Chatime, Tasti D-Lite, PostNet, Senior Helpers and many more.

Franchising Seminar Theatre Visitors can attend a range of free information rich seminars designed to provide essential knowledge to people in the early stages of their franchising journey. “The primary aim of our Franchising Seminar Theatres is to give attendees an inside look at the business journeys of some Australia’s leading franchisors and entrepreneurs,” Ms Murray said. Griffith University’s Asia-Pacific Centre of Franchising Excellence (APCFE) will also present a seminar focussing on the key growth areas in the franchising industry and its strengths and weaknesses. “The Asia-Pacific Centre of Franchising Excellence will offer a great insight into franchising trends across the sector and highlight important considerations for visitors looking to buy a franchise.”

FCA Presentation To round out the insightful seminars, the expos will feature an informative presentation from the Franchise Council of Australia. This session will provide a unique opportunity to find out more about the potential benefits of owning a franchise business as well as practical advice on how

62 Business Franchise Australia and New Zealand

to select a system that is right for you and the types of questions you should be asking franchisors. “Franchising has a much stronger success rate than non-franchised business, so the FCA presentation will be an excellent opportunity for attendees to get a deeper understanding of what makes franchising successful and what they should be looking for when purchasing their own franchised business.”

Franchising Advice Centre Attendees will have the chance to discuss their potential new business opportunity with a qualified franchise banking specialist and specialist lawyers at the Expo’s ‘Franchising Advice Centre’. This important feature of the expo offers visitors access to lawyers specialising in franchising and bankers with in-depth knowledge of franchise systems to learn about borrowing capacity and likely return on investment. “Attendees can book these appointments upon arrival at any of the expos, meaning you can walk through your shortlist of business opportunities with the experts and get the right advice to help you take the next step with confidence.” Brisbane will play host to the next 2012 Franchising & Business Opportunities Expo July 21-22 followed by Melbourne 17 – 19 August. Register online for the 2012 Franchising & Business Opportunities Expo in your capital city for free entry by visiting www.franchisingexpo.com.au. For more information, including full exhibitor list and seminar details, visit the website or call 03 9261 4500.

BITIO N IN

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TIO N

TUR

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make that career shift, the 2012 Franchising & Business ENDORSED BY Opportunities Expo will help turn your ambition into action. ENDORSED BY

Register online and SAVE $15 enter code enter BF1 at franchisingexpo.com.au Business Franchise Australia Zealand 63 Register online and SAVE $15 code BF1 and atNew franchisinge

PROFILE : Co ffee Gu ru

Are you ready to become

a Guru?

Coffee Guru is Australia’s own gourmet coffee company. Locally owned and managed, Coffee Guru boasts quality coffee and exceptional customer service. Back in 2002, the founder of the Guru brand, Stephen Ashworth and his good friend Richard Peil believed they had identified a weakness in the rapidly expanding coffee shop market. Although impressed by the branding and advertising of most operators, they were astounded by the lack of emphasis placed on the quality and consistency of the coffee. “At Coffee Guru we pride ourselves on the high quality and consistency of our coffee. We saw there was a gap in the market for a company that was able to produce the high volumes required to make a profit, but were able to consistently produce great tasting coffee,” said Managing Director, Dean Crowe. “Our blend is made from 100 per cent Arabica beans and roasted to perfection,” he said. Since its inception in 2002, Coffee Guru has grown into a successful coffee chain with over 27 established franchise stores across Canberra, New South Wales and Queensland. People from all walks of life can become successful Coffee Guru franchisees. A comprehensive preliminary training program is provided for all new owners including theory, practical, coffee making and on-site assistance at opening or takeover stage.

Training All franchisees are educated at one of the specifically designed training stores under the close supervision of a training manager. Each franchisee is individually assessed with the view of trainee specific formal qualifications. This process allows franchisees to learn

all the necessary skills and procedures for practical and profitable trade. Two weeks training off site and a week on site ensures new franchisees learn the essentials of efficient coffee preparation, the sale operation of their shop, the correct application of Hazard Analysis and Critical Control Points (HACCP) and customer service – everything they will need to know to being running their very own Coffee Guru franchise. A further week is also offered free of charge to ensure franchisees are ready to go. Following this, they are guided through one week on site training.

Support Coffee Guru offers complete support to franchisees, providing them with the opportunity to own their own business, with the backing of a trusted, established company. The support centre possesses a team of qualified service personnel able to assist with a multitude of problems and ready to answer questions at any time.

64 Business Franchise Australia and New Zealand

Locally managed distribution A well-managed buying group with support allows franchisees to control sufficient levels of stock at all times. The marketing department makes sure that franchisees get the best exposure possible from branded products.

Turnkey operation A Coffee Guru franchise is a turnkey operation and they manage the shop build and fit out for all stores so all the hard work is done for the franchisee. A new store can range in price from $150,000 +GST to $250,000 +GST. This includes a fully fitted out store and equipment, training, manuals and the initial franchise fee. For further information about becoming a Coffee Guru franchisee: Phone: (02) 9544 3515 Web: www.coffeeguru.com.au

Business Franchise Australia and New Zealand 65

feature

Home &

Leisure

Our feature topic in this issue of Business Franchise Australia and New Zealand is ‘Home and Leisure’.

bviously it’s an area close to all of our hearts. Who doesn’t enjoy coming home after a long day at work, and putting your feet up with a cuppa. And then the mind turns to thoughts of what to do now! Homes are always in need of a lick of paint, guttering fixed or lawns mowed…I’m sure many of us feel that the list is never ending! Many of us are currently engrossed in a multitude of home improvement television shows such as The Block and other home and garden makeover shows, inspiring us all to make the most of our own little patch in the world. We buy it, sell it, build it, fix it, and improve it. Aussie’s have a long-standing love affair with their property - and hundreds of franchise systems across the nation are helping home-owners create, update and maintain the great Australian dream. Whether property owners wish to buy or build a new home, add value to, or beautify their existing home with an extra room, a second storey, a garage or fencing, an outdoor entertainment area, landscaped

66 Business Franchise Australia and New Zealand

garden or swimming pool, one thingâ&#x20AC;&#x2122;s for sure: thereâ&#x20AC;&#x2122;s a franchise out there to service their needs.

are also using the bulk marketing power of franchising to garner their share of this massive industry.

The Australian mortgage market is worth around $30 billion and is a sector where mortgage broking franchises are doing extremely well, and providing enormous franchisee satisfaction. Smartline Personal Mortgage Advisors was recently ranked number one in the top ten franchises by topfranchise.com.au. Real estate franchises

The $3.5 billion building industry is one that is leading the way in sustainable and economical construction of new homes. A steady rise in home-building approvals, has led to increased building activity, and outstanding opportunities for construction and design companies to take on franchise partners.

The market for home improvements in Australia is certainly big business. Many of us are feeling the pinch of rising costs of living coupled with uncertainty within the real estate market, and are choosing to renovate rather than move. Australians have always been passionate about home renovation and improvements, but even the do-it-yourself renovators often require the assistance of professional experts. Recent Australian Bureau of Statistic figures show the trend in home renovations is increasing and that the sector is currently valued at around $550 million.

Business Franchise Australia and New Zealand 67

feature cont.

There is an enormous range of home improvement franchises currently available including bathroom re-conditioners; tilers, pavers, fencing and roofing specialists; gardeners and landscapers; pool and spa services; energy products; garages, sheds, patios and carports, etc, etc. The variety of home services available by franchise seems to grow each day.

House and garden servicing franchises offer a lifestyle choice which is attractive to many, and they also have the advantage that they are, in most cases, mobile and rent-free – which means low overheads and less stress because franchisees generally don’t have staffing issues and expensive shop fronts. These franchisees can often choose their own hours and customers, often scheduling

work around family and other commitments, tipping the work/life balance scale in favour of ‘life’. Families these days are working longer hours and have less time to spend on general home maintenance, however we do have more money. Thus, home and garden servicing franchises are widely popular. The latest Household Expenditure Survey (HES) from the Australian Bureau of Statistics showed the average Australian household spent $1,236 per week on goods and services in 2009–10, an increase of 38 per cent ($343 per week) from the previous 2003–04 survey. For franchises in these industries it’s a great time to get on board, extending your own offerings to those out there looking to make improvements to their home. At home health care is a growing industry. With an ageing population, and a desire for people to stay at home as they get older, franchises within this sector look set to grow. Once we’re through with spending all of our money on the house, we may be left with a little for some leisure time. Aussies love their leisure time, and why not? We are a sun drenched country after all. In 2006, the time spent on recreation and leisure was 4 hours 13 minutes per day. Overall, men spent 4 hours 29 minutes a day on recreation and leisure activities in 2006, compared with 3 hours 57 minutes spent by women on average. We all have the desire to take time out and enjoy life, and leisure franchises are all about helping us achieve this.

68 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 69

feature cont.

B F N T

Recently there has been an upsurge in small businesses that cater to consumer demand for leisure products. Many of these companies have expanded their businesses through franchising and are eager to offer opportunities to new franchisees. The leisure industry is extremely diverse with sub-specialties in areas such as entertainment, gambling, sports, travel and other recreational activities. This translates into a wide range of franchising options. You can be assured that no matter where your interests lie there is a franchisor ready to help you get started in the industry. There are leisure franchises out there ranging from paintball all the way through to pole dancing! A key development in the way we spend our leisure time has been the Internet. The Internet has significantly changed the way we communicate, do business, and interact socially. In 2008-09, there were almost 11.6 million (68 per cent) Australians aged 15 years and over who accessed the internet at home. Over nine in ten (94 per cent) were using the Internet at least once a week, with over half (58 per cent) of these people accessing the internet daily, up from 50 per cent in 200607.

Most franchisees are well aware of the power of harnessing this important medium for their own benefit through building their own website, selling online, and using this powerful tool to conduct social marketing. You can be assured that the demand for franchise offerings across the Home and Leisure market will continue to grow and evolve as consumer needs develop and change. If you are passionate about spending

your time building a successful business then there is sure to be a franchise out there that will appeal to you! Take a look through this edition and you will find many of our profiles and articles are about franchising within the Home and Leisure markets. We hope they can help you on your path to building a rewarding business in this exciting market.

w 70 Business Franchise Australia and New Zealand

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www.jimsfencing.net Business Franchise Australia and New Zealand 71

PROFILE : V.I.P. H O M E SERV ICES AUST R A L I A

Riding to

Success

ith the sound of her motorbike engine still roaring, Beryl, still smiling from her ride, turns the ignition off and makes her way up the drive. The lawns and shrubs along the drive are neatly manicured and the scent of roses fills the air. This isn’t your typical front garden… but then again this isn’t your typical 63 year old grandmother! After being made redundant from a solar panel company, Beryl decided to make a change in her life and run her own business after dedicating so many years to other people’s businesses. “It was my husband really who helped me make the decision. He said that I should do what I have always wanted to do, that’s to run my own business and what better way than to do it doing something I love. I’ve always enjoyed the outdoors and love gardening, so V.I.P.’s franchise was the first thing that sprung to mind!” explained Beryl. Like anyone wanting to run a franchise Beryl did plenty of research but as soon as she talked with the team at V.I.P. Home Services her mind was made up, “I knew that joining a team like V.I.P. you get all the backing and expertise you need and I figured that a company that has been in operation as long as they have must be doing something right! “I would certainly recommend running a V.I.P. franchise to anyone. Unlike me you don’t need to wait until you hit your sixties to make a change but I guess it just goes to prove that you are never too old, or young, to change your life. I’m loving the freedom that my own business offers, it gives me the time and freedom to choose my own hours. I get time to spend with my family and I get time to ride my bike of course!“ If, like Beryl, you would like to make a positive change in your life V.I.P. Home Services offer franchise businesses in home cleaning, commercial cleaning and garden and lawn maintenance. Contact the V.I.P. team: Phone: 13 26 13 Web: www.vipfranchisesales.com.au

72 Business Franchise Australia and New Zealand

PROFILE : V.I.P. H O M E SERV ICES ne w zealan d

HOME SERVICES CAN BE

BIG BUSINESS that this type of industry is just as vital and profitable as other, larger franchise opportunities. “I want people to know that there is a possibility for high earning potential with V.I.P. Home Services. You can work your own hours, you have an opportunity to grow and expand and you can be financially secure,” she says. Estelle and John started with a regional master franchise for Southeast Auckland in 1995. Within two years, they bought out two other regional masters and had 13 franchisees. Their growth path continued, and in 2000, Estelle and John attained the New Zealand master franchise license. Today they boast five master franchise territories and over 125 franchisees!

ne of the biggest misconceptions about franchises with lower initial investments is that they aren’t ‘real’ businesses. The assumption is, if it is home cleaning or gardening, it is more of a part-time or hobby industry. You are buying a ‘job’ and not a ‘business’. Nothing could be further from the truth. V.I.P. Home Services franchisor, Estelle Logan, believes that people should look at franchise opportunities for what they are… opportunities. She believes that the V.I.P Home Services current franchisees are so successful because from the very beginning they had the attitude that they were buying a business, not a job.

extremely successful. Estelle notes, “We have franchisees turning over $150,000 per year.” This is because the business owners focus on the business model. They understand that customer service is essential and the franchise has great potential for growth. Estelle recognised early on that the home services industry held great possibilities for success. “What I found, through franchising, is that I was buying a business that could grow and expand. I can now share that with other people who truly want to be professional business owners,” Estelle says.

The key is to look at the business model, not the business product. Estelle and her husband John have been the franchisors for V.I.P. Home Services for 16 years. Estelle laughs when she says, “I love the cleaning business – because it is a business.”

Franchisees have a high earning potential if they come into V.I.P. Home Services with the attitude that they will be running a serious, organised, customer focused business…. not just cleaning houses, lawn mowing or gardening.

Franchisees who understand this can be

Estelle is adamant about spreading the word

The most amazing thing is that they still can’t meet the demand. They currently have cleaning, lawn mowing and gardening franchises available. And if you have high aspirations, they are looking for more regional masters. Estelle comments, though, “We are about quality, not quantity. Sustainability and profitability for our franchisees is always our number one priority.” V.I.P. Home Services has a very strong support system in place, with a high percentage of new franchisees coming on board from referrals of current franchisees. They are proud of their commitment and dedication to assisting all of their franchisees reach their personal and financial goals. V.I.P. Home Services is looking for motivated individuals to join their team. For more information on V.I.P. Home Services please contact: Estelle Logan Phone: 09 263 0544 Email: Estelle@viphomeservices.co.nz Web: www.viphomeservices.co.nz

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“The greatest revolution of our time is the realisation that by changing the inner attitudes of our minds, we can change the outer aspects and results of our business and our life.” Tania Allen, Founder, Vision Alliance.

Transforming Yourself

for Success - PART 1 A

s business owners we are always so focused and determined to make change in our business, to get more customers, to drive bottom line results but what about ourselves? I see it more often than not that business owners are working harder to achieve the same result, they are struggling to achieve success, whatever that means to them, yet when it comes to peeling down the layers of ourselves, exposing our vulnerabilities and weaknesses, most would rather blame outside circumstances for their shortfalls rather than work on probably the most important ingredient to success.. YOU! Although this will be a brief snapshot - two part guide to transformation and improvement, I hope this provokes some new thinking around transforming your current situation and taking you from where you are to where you want to be. Many of you know me as a business growth & franchise consultant, author speaker, trainer and coach. What many of you don’t know is my personal story and journey and as a transformational leadership & results coach, my mission is to help you maximise your potential in business and also in life.

Move Away from The Woe is Me – Isn’t it Hard Club! It has been said before by the business greats, you are the average of the five people you spend most time with. So what does that really mean? In short we become like the people we hang out with. That is why it’s so important to spend time with the people you want to become like. It is essential you be selective. If you want to be more successful you have to start hanging out with more successful people. With social media, this can be achieved quite easily, simply by joining and interacting with successful people from all over the world. When it comes to your friends, limit your time with those who choose to see the glass half empty all the time. Ultimately it is not serving you or them for that matter. Find other places where you can start to surround yourself with successful people who have a positive attitude, a solution oriented approach to life, people who know that they can accomplish whatever they set out to do.

Acknowledge Your Positive Past As human beings, there is a natural tendency to place more emotional intensity and association around our errors, mistakes,

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traumas and failures than around your successes and wins. Because our brain more easily remembers events associated by strong emotions, most undervalue and don’t even acknowledge the number of successes they’ve had in relation to the number of so called failures. To counteract this, it’s important to make a shift in your thinking. Firstly it’s important to adopt a belief that there is no failure only feedback. Secondly, it’s important to celebrate your wins and your successes, no matter how small they may be. Take a minute or two to share with someone right now a success you have had in the past week. You may find it hard as the sad truth is we all have more victories than failures but we have simply set the bar too high for what we call a success. If you don’t already have one and write in it regularly, create a success journal and be sure you write in it each week.

Focus on What You Want It’s easy to be negative when things are tough. It takes some work to be positive and motivated and I can assure you it’s well worth it. Commit to staying focused on what it is you want and the next action steps you need to take to get you closer to what you want rather than on the other distractions that take you further away.

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It’s always a good idea to set aside time at the end of the day to acknowledge your successes, review your goals, focus on your successful future and make specific plans for what you want to accomplish the next day. Another powerful tool to keep yourself focused on the positive and your eye on what it is you want is the Daily Success Focus Journal. At the end of the day simply identify five things that you accomplished during the day. Look at all areas of your life, work, school, family, spirituality, finances, health, personal development or community service. Think about why that accomplishment is important to you, and then think of how you can progress further in that area, and then write down a specific action step/s that will lead to this progress. Another thing that can make a huge difference in your life is get into the habit of visualising your next day the way you want it to be.

Clean Up Your Messes and Your Incompletes To succeed at anything and to get a desired result to fruition there are a number of steps required. It’s referred to as the cycle of Completion and includes these steps – Decide, Plan, Start, Continue, Finish and Complete. It’s not uncommon for many to never complete what they started or decided on. When you don’t complete the past, you can’t be free to fully embrace the present. By adopting a completion consciousness you will find yourself focused on completion. Always knowing what it will take to get a particular task completed. By being aware of what needs to be done, you will

naturally move towards completion. In time management or priority management I’m sure you have heard of the 4D’s. Do it, Delegate it, Delay it (Decide When) or Dump it. The same can be adopted for completing your projects and tasks in business & in life.

Face What Isn’t Working If you have any intention of achieving more success, you must move away from denial and face what isn’t working in your business and or life. If you find yourself making excuses or you are failing to acknowledge the areas of that have been on a downward trend of late, then it’s time to take a step forward and start being honest with yourself. Start to listen and be aware of the little things that are not right before they grow into something huge and unmanageable. I stick by the philosophy that you, and only you, are 100 per cent responsible for your life. If you continue to choose to not see things as they are then you are closing the door shut to what could be.

Aim for 1% Most people I coach and support expect massive changes to take place almost instantly. Why wouldn’t you? We are living in an instant gratification society are we not? The challenge with this is we are setting ourselves up for overwhelm and disappointment. Remember the tortoise and the hare story? Slow and steady wins the race. Improvement works the same way. If you focus on improving all key areas of your business and your life by just 1 per cent every day and you commit to taking consistent action towards that improvement,

then I guarantee you will experience massive shifts, change and transformation over a course of one year. Try this with your health and fitness, your lead conversion, your daily activities, your mindset and more… It will be well worth it.

TAKE ACTION NOW Before we move on to Part 2 of this article in the next issue I want you to make a list of what isn’t working in your business or your life. Ask yourself: What’s not working? Then ask: How can I improve it? Then finally list what steps you need to take and when you need to take them in order to improve or transform this current situation. Here’s a quick tip: it’s always a good idea to choose one action and then complete it. Then take another action and another action until you get the change or improved results you are after. Oh and remember the 1% Consistent Daily Improvement. Tania Allen is the founder of Vision Alliance and author of Franchise Profits. Vision Alliance supports franchisors and franchisees in all areas of business growth, franchise development & personal empowerment. If you would like some more information or support in this area contact Tania Allen at: Phone: 1300 76 49 20 or 0419 481 203 Email: tania@vision-alliance.com Web: www.vision-alliance.com Register for our free webinars at webinars.vision-alliance.com

optimising the connectivity of your franchising system

NFC 12

Intelligent Connections Canberra Convention Centre [ 7 - 9 October 2012 ] 76 Business Franchise Australia and New Zealand

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Do’s & Don’ts of Social Media Marketing T

he history of social media is littered with case studies big and small, of companies that have misread their audience, overestimated their brand loyalty, or locked horns with their customers over their right to voice their feedback. The failure of brands to recognise that transparency and brand authenticity are the cornerstones of social media will always result in a lose-lose for their reputation. Conversely, those companies that engage in open and authentic dialogue with their customers have seen big wins in social media, from increased brand awareness, to massively enhanced audience reach and the recruitment of loyal brand advocates. Social media is either framed as a fad, a business revolution or a new marketing arm no one can afford to ignore. Whilst we can safely say it isn’t a fad, the truth about social media is that it is in fact part of the evolution of the connected consumer, and is therefore forcing companies to investigate how ‘social’ can integrate and extend existing efforts.

There are real fears in leaping into an environment where one angry blogger can outshout an entire marketing budget; where consumers favour transparency; and where informed purchasing decisions have seen a transformation from the home to the high street and beyond. As we continue to build social layers into business, companies are often forced through trial and error, to learn the Do’s and Don’ts of social media. The challenge for marketing staff, and any company thought-leader is how to explain an entirely different way of communicating your business. This discussion often results in stony-faced responses from boardroom oldhats. However the opportunity exists to equip and prepare for executing a social media strategy the right way. A perfect place to begin is to observe how the best amongst your competitors are doing it, and to seek professional help. The right practitioner will prescribe an authentic and personable company voice, an examination of your audience and the creation of S.M.A.R.T. goals for your social media activity. Companies will have far more success if

78 Business Franchise Australia and New Zealand

they are mindful of social media boundaries. Starting with the list below will help your brand get off the starting blocks the right way and avoid social media burnout, or failure: - DO begin with an end in mind. Your return on investment possibilities with social media depends 100 per cent on your objectives. Your objective may be to increase brand awareness or brand recognition, to enhance your reputation locally or to catch-up and surpass a competitor. Discuss this first. - DO be aware of your audience. Your existing customer base has certain behaviours and patterns which you are already familiar with. Find out how these translate online. Find out where your customers are interacting and discuss why you are not also there! - DO be where your customers expect you to be. Facebook may have the lion’s share of active users in Australia and globally, but they are also waiting for you on Pinterest, Twitter and YouTube, for example. Make educated guesses on where your brand can provide value.

“Companies that engage in open and authentic dialogue with their customers have seen big wins in social media, from increased brand awareness, to massively enhanced audience reach and the recruitment of loyal brand advocates.” Michael Roach, Technology Practitioner, Social Media Business Boosters.

- DO “Grow bigger ears.” You wouldn’t invest in television advertising for your business if you had never seen a TV ad yourself. Social media will fail if you are unaware of the behaviour of your future audience. Begin by understanding the what, why, when and where of content creation and content sharing (credit to prominent blogger Chris Brogan www.chrisbrogan.com for coining the phrase). - DO investigate content strategy. Creating engaging content is the key component of social media engagement. Take note of optimal relevancy and optimal frequency for all of your content to reach your maximum potential audience and stay a step ahead of the competition. - DO consider the customer service channel on social media. Airlines use of Twitter is a great example of the wins to be had from setting up a strong customer service and support presence online. You can reduce resolution time, increase complaint resolution rate and get suggestions from your customers whilst winning over more fans. - DO look out for opportunities in the geolocation space. Tools like Foursquare are currently the home for passionate earlyadopters of ‘checking-in’ and there are wins to be had here. Offer incentives and create another outpost to your social media presence. We will reach a tipping point where connected consumers check-in en masse to locations, giving brands valuable data about their audience. - DO set up employee guidelines on how to behave online when representing or speaking as the companies. Coaching employees about the opportunity to help their colleagues, contribute ideas and add to social media discussions can transform your workforce and demonstrate transparency.

- DON’T broadcast product or brand messages at the expense of real engagement. A key component of social media is sharing. If your brand is providing little or no value in your social media activity your fans and followers will leave in droves. - DON’T treat all of your audience the same. Your customer’s behaviour and loyalty to your brand is in constant flux. Successful brands analyse and segment their audience and identify those who are really passionate about the brand. - DON’T ignore comments, likes, retweets and any action from a consumer which shows a vote in confidence in your brand. A fan who continually engages with you often translates to a real life advocate for your products and service. - DON’T jump on the newest and greatest social media tool without knowing why. You wouldn’t leave your shop front window empty and dusty in a busy high street for months. Brands that abandon their social media accounts are effectively putting up an ‘out of business’ sign to all new customers. Choose the right tools and get expert advice on which objectives they will help your business achieve, and stick with it. - DON’T ignore customer expectation. Social media presents a different challenge to companies that are slow to respond to feedback or complaints. Customers post open feedback to social media networks with the expectation someone is listening and will help. Don’t be caught out as problems can be quickly amplified. - DON’T leave Social Media in isolation in your business activity. Businesses will benefit from an expansion of social media activity beyond the marketing department. Embrace social as an integral part of the business and look out for opportunities to

increase engagement and share content via internal social media tools like Yammer, internal blogs or enterprise wide solutions like Google Apps. For those companies that are looking to catch-up or improve their efforts, the only requirement for social media is that the business is ready to operate in this new environment. The next stage of social media is that it will become more pervasive and will continue to influence consumer behaviour, namely through the proliferation of smart phones and geo-location technology. The key message coming from marketers is that businesses need to adapt in order to survive. Michael Roach is a technology practitioner and long-time social media advocate. Michael has worked as company director for a UK social media consultancy and is a former Digital Producer at a prominent digital communications firm in Manchester, UK. Michael has codeveloped the Social Media Business Boosters franchise opportunity and currently trains the franchise network establishing successful social media businesses. Social Media Business Boosters is an international franchise focussed on helping entrepreneurs to establish successful social media marketing businesses. The full training and business support offered by the franchise assists new franchisees to get started fast. Find out more at: Phone: 07 55 77 8166 Email: info@ socialmediabusinessboosters.com Web: www. socialmediabusinessboosters.com

Business Franchise Australia and New Zealand 79

Are You Looking For Experienced Business Growth & Franchise Specialists To Help You Maximize Your Potential?

SUCCESS

STARTS WITH BRAND PASSION LET US HELP YOU TO PUT THE FUN AND PASSION BACK INTO YOUR CONFERENCES AND MEETINGS. We have a team of expert facilitators and presenters who understand franchising from the inside out and the bottom up. They really do know how to deliver meaty, practical sessions that truly engage franchisees and show them how to generate more sales, deliver a better customer experience and participate more constructively in the network. We call it creating profitable partnerships. And because all our sessions are based on the proven psychology of success, we reckon no-one does it better than us. Talk to us on how we can support your group in: t BUILDING BRAND PASSION t GETTING THEIR MOJO WORKING t GENERATING BUYIN TO NEW INITIATIVES t CREATING POSITIVE FRANCHISE RELATIONSHIPS Phone: (07) 3510 9000 Email: andy@franchiserelationships.com Contact: Andy Reid, Director of Profitable Partnerships

www.franchiserelationships.com

At Vision Alliance, as business growth & franchise experts our philosophy is simple! We believe business owners & individuals deserve to get more out of their business & more out of life. We help independent business owners, franchisees & franchisors reduce everyday overwhelm, get more customers and franchisees, develop a mindset for success, expand and grow through our range of holisƟc development & support programs and services. Expert Support & Services Include: New Franchise Development ExisƟng System Review Franchisee Recruitment Sales & MarkeƟng Coaching, ConsulƟng, Mentoring & Support Online & Oŋine Training ,Webinars & Workshops Talk To Us Today on 1300 76 49 20 to learn more about how we can support you or email us at: info@visionͲalliance.com

Spotlight on Service : Dem og raph ics Onl i ne

Make Better Decisions

Through mapping and demographic data Most franchise businesses plan to increase the number of retail outlets to increase market share and profitability above the industry standard. To do that franchise companies must: • Open new retail locations • Refurbish old locations • Relocate some locations, or • Close some locations “Location decisions on where to open a new franchise, relocate an existing franchise, refurbish or close a franchise is fundamental to the success of the business,” says Demographics Online Director, Anthony Villanti. “A bad franchise location decision cannot be easily unwound and will have a significant negative impact on the franchisee and the company.” Anthony’s previous role in network planning for one of the most successful franchise businesses, McDonald’s Australia, has now led him to take network planning to the next level with Demographics Online. This online research tool provides franchise and company owned businesses with the latest ABS 2011 Census information. Demographics Online also provides network territory planning, sales estimation, cannibalisation analysis, and customer trip pattern surveys. “The information that can be obtained through the latest Census is vital for any network planning,” Anthony said. “Demographics Online breaks down the

information from the Census into data that is useful for understanding the underlying demographic characteristics of a particular area. This can assist businesses to identify growth and new opportunities for specific population segments and has a direct influence on the performance of a location,” he said. “Our aim is to provide our clients with the right data to help them make better decisions for their business,” Anthony said.

Do your traffic counts It is important that real time traffic data is accurate and based on actual counts rather than forecasts. Update your traffic counts regularly as they underpin the changing activity of an area.

Do your assessment of local generators

According to Anthony, there are seven key elements to establishing a network to ensure that the franchise business is successful and will continue to be successful whilst increasing the number of new outlets in the network.

Once you know who the local generators are to your business you can improve the performance of your business by locating closer to major generators. The difference between two sites with similar demographic characteristics may come down to the location and number of major generators in the area. By conducting customer ‘trip pattern research’ you can understand the real value of what generates business to a location.

Do your customer research

Do your cannibalisation analysis

The information is provided in a detailed seven page report and includes a google map radius of the location.

Understanding where your customers are ‘coming from’ and ‘going to’ is fundamental to developing a network. There are three components to every retail business: residential (demographics), local business and retail generators, and passing traffic. Conducting market research will identify these underlying key drivers of the business to ensure each real estate decision is correct.

Do your network plan Establish territories for your network by identifying existing, proposed, and future locations. Weaker demographic areas may need a larger territory assigned to make the location successful.

In business, a cannibalisation assessment is the second most important assessment after finding the site. To protect your company or franchise - if there is any possibility that a store may be affected by a real estate decision- then an impact assessment is a must.

Do your competitor analysis Always keep an understanding of your competition and their development plan. Updating your network plan regularly enables you to grow and keep measure of your competition.

Do your demographic analysis

Demographics Online can assist with all of the above elements and can provide an ‘end to end’ network plan to ensure the success of your franchise.

Demographics Online is the only web site in Australia that enables you to determine the demographics of an area by radius of a location. Reports are generated within 30 seconds.

Phone: 0411 098 691 Email: sales@demographicsonline.com.au Web: www.demographicsonline.com.au

For further information contact Demographics Online:

Business Franchise Australia and New Zealand 81

Fr a nchisee in action : M ag ne t i t e

A Window of Opportunity!

n modern society people are becoming more and more conscious about the impact of their actions on the environment. For business owners, keeping up with our desire to be more aware of our ‘carbon footprint’ has created opportunities for new products and for the growth of businesses catering for this need. Magnetite is one such company. They understand that sustainability includes being profitable. “As city living becomes more common and power prices continue to rise, consumers and business owners are looking for ways to find quiet comfort in their homes and offices,” said Business Development Manager, Ian Harkin.

“Magnetite manufactures and installs a retrofit double glazing system that is designed to reduce noise, increase thermal comfort and create energy efficiency,” he said.

energy efficient housing has created a huge opportunity for Magnetite. More and more councils are demanding acoustic and energy ratings for new construction, renovations and extensions,” says Ian.

INNOVATION

“Magnetite is at the forefront of the industry and has had its system thermally rated through the Window Energy Rating Scheme (WERS) and acoustically tested by the National Acoustics Laboratories in Chatswood, NSW. The results show the same if not better results than many double glazed units. Magnetite is an excellent and cost effective way of surpassing specified government requirements,” he said.

Magnetite is an innovative technology that attaches an optical grade acrylic panel to your existing window using magnetic seals. It was developed by an energy physicist in 1981, as an alternative to traditional double glazing. It has been continuously developed and adapted to the Australian environment. There are no structural alterations to the existing window or building and the system is installed on the inside. “The shift in societal, government and council attitudes with respect to acoustics and

82 Business Franchise Australia and New Zealand

Magnetite technicians are working on new innovative products that work with the existing system to offer a wide range of added benefits.

The system works well with complementary products like draught seals and solar control window films (tint) to give the best solution for every customer. The network began operations in Australia in 1998. Managing Directors, Ben and Adrian Lafleur began to grant franchises the following year and had a factory established in every state across Australia by 2005. In 2009, the network was expanded to New Zealand. There are currently eight franchises and 18 approved contractors in the Magnetite network.

SUCCESSFUL FRANCHISEES Franchisees Michael and Melanie Westra joined the Magnetite network in 2002 and will celebrate ten years with the company this year. “We bought Wollongong and South Coast in 2002 and the ACT franchise in 2006,” said Michael. “I had been searching another product on the internet and came across some information regarding the Magnetite window concept. I immediately thought it was a good idea and began to investigate it more. “We were sold on the Magnetite product and could see huge potential for growth after witnessing the performance of the Magnetite window. It seemed such a simple and effective idea and after analysing the test results, we were sold,” he said. Michael says that once the franchise agreement was signed, it was very easy to get started. Magnetite provides all new franchisees with the initial installation training, imperative to ensure the system performs to its full potential. In addition to the initial and ongoing training, Magnetite’s Operations Manual, called HOST-MAP, covers the critical steps in setting up and operating a franchise. Magnetite offers help and guidance with site selection, business planning, staff selection and marketing. Head office is also available as well as the network of franchisees for ongoing technical support and advice. “After completing the installation training with the franchisor, we were up and going. It was a slow hill to climb at the start with the product being new to my areas, but it didn’t take long for people to recognise the benefits of the product,” said Michael.

FLEXIBILITY Michael and Melanie enjoy the flexibility of working for themselves, allowing them time to spend with their young family, and indulge in their hobbies. “As a keen surfer and windsurfer, it’s great to be able to get out on the water when the conditions are right,” says Michael. “We have a young family and are very lucky to be able spend time with our children, and to duck away to even small things like a swimming lesson. “We do however work long hours when required and am always on call to help my team if they need me,” says Michael. Michael says that he enjoys the flexibility he has in operating the business. “When establishing our franchise, we had great flexibility to implement our own

business practises which helped us capitalise on opportunities in our own area,” said Michael. “We really focus on empowering our team members which in turn provides our clients with exceptional customer service. With our team’s great attitude and the proven performance of our product, we have been able to help achieve a very highly regarded and trusted name,” he said. Ian says that the ideal Magnetite franchisee would be a former business owner who has a mixture of hands on and management expertise. “We’re looking for people who find selling to be the best part of the job. Our best franchisees are committed, engaged with the network and have a balanced approach to life,” says Ian. “Our franchisees become skilled technicians

Business Franchise Australia and New Zealand 83

Fr a nchisee in action : M ag ne t i t e

The initial investment is based on the size of the territory and typically ranges from $20,000 - $50,000 plus a vehicle, tools and premises. This amount includes an initial investment fee, the comprehensive training program and the stock necessary to start operating. “Several of the components used to make up the systems come in lengths of three to four metres. Magnetite recommends that franchisees have a van, truck or utility in order to easily transport the necessary components and Magnetite panels to and from work sites safely and easily,” said Ian.

in the critical steps of fabricating and installing our world class window systems. HOST-MAP is now available with online access for franchisees and their staff to help guide their growth, while encouraging feedback to help us evolve our systems over time,” said Ian.

SHARING IDEAS An annual conference, known as The MAC (Magnetite Annual Conference) is attended by all Magnetite franchisees. The tenth annual conference, MAC X, was held at Coogee Beach, NSW in February this year. The conference included seminars, workshops and guest speakers from the glazing and window films industry. “Franchisees present on their performance, learning and proposed new developments, and awards are presented which recognise significant contributions to our annual strategy review.” Franchisees are encouraged to participate in ongoing training with industry associations and within the group, to improve efficiencies and provide the opportunity to network and grow within the glazing industry. From MAC X, Magnetite is preparing the launch of three new products to enhance the core range. The new products open the market to a wider range of new customers

as they provide enhanced performance with sustainable margins. “The strength of the network is based on the regular sharing of ideas and success,” says Ian. “We are finding that success in one market can be replicated in another franchisee’s market as we continue to penetrate commercial and government sectors.”

A Magnetite franchisee receives: • The Magnetite business system.

• The training required to become a skilled Magnetite technician. • Access to over 20 years of technical data, product research and development. • Access to an established website, sales aids, commercials and videos. • A presence and promotion through industry bodies and associations.

• First right of refusal for new Magnetite products.

• On-going business support and technical advice.

• The right to use the established Magnetite name to attract customers. • The Magnetite Annual Conference (MAC).

84 Business Franchise Australia and New Zealand

“A display room with a variety of Magnetite windows installed is a definite advantage, says Ian. “It is much easier for a potential client to gain an appreciation of the effectiveness of our system when they see a life-size application on a number of different style windows. “Display models showing the noise and thermal benefits can also be purchased or made and are excellent selling tools,” said Ian.

THE NEXT STEP Franchise opportunities are currently available in Brisbane, Newcastle, Sydney and Melbourne. If this sounds like it could be your window of opportunity visit the Magnetite website and fill out the franchise enquiry form under the contact us section of the website. You can also contact Ian Harkin, on Phone: (02) 9565 4070 Email: Ian.harkin@magnetite.com.au Web: www.magnetite.com.au

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Australia’s

Top Ten Franchise Systems Topfranchise.com.au announces the latest winners in their online survey.

opfranchise.com.au is a free consumer service powered by research house 10 THOUSAND FEET. It is a recognition award for franchisors and is supported by subscription fees paid by franchisors for surveying their franchisees. It allows users to benchmark franchisors against average industry performance across seven categories and provides links to franchisor websites, news articles, video profiles and testimonials. Ratings in each category are updated bi-annually, based on the results of 10 THOUSAND FEET’s ongoing Franchisee Satisfaction Surveys.

AWARD CRITERIA The key criteria taken into account by topfranchise.com.au include: Renewal: intention of franchisees to renew their agreement beyond the current term

Topfranchise.com.au and Ten Thousand Feet Head of Intelligence Ian Krawitz

At the pinnacle of the topfranchise awards list for the fourth year running is, Smartline Personal Mortgage Advisers.

more staff to help clubs get into business and support them in being profitable once they are open.”

When it comes to managing rapid growth sustainably, there are few better role models than Anytime Fitness (3rd), who as they have grown in Australia have continued to improve their franchisee satisfaction levels. At the end of 2011 they had under 100 clubs, in May 2012 they had 150 clubs open, but have increased their franchisee satisfaction levels to jump up four places to third position in the topfranchise awards. Australian Master Franchisor Justin McDonell said they have taken a fast but measured approach to growth “As we continue to grow and receive more enquires for new franchise territories we have balanced the growth by adding

Mister Minit took out second place in the topfranchise awards, Snap-on Tools moved up two places (4th) with Kwik Kopy (5th) a strong performer remaining in the top 5 for the second year running. Rounding off the top 10 are Snooze who moved up the ranks (6th), Mrs. Fields (7th), Signwave (8th), Gutter-Vac (9th) and Muzz Buzz coming in 10th. topfranchise.com.au is a free resource. 10 THOUSAND FEET started the annual franchise channel review in 2008. Potential franchisees can review the best performers in key categories at: Web: www.topfranchise.com.au.

topfranchise.com.au Top 10, May 2012

Recommendation: willingness to recommend a franchise to friends and colleagues

Rank Company name

Franchisees in Australia

Units/ Locations in Australia*

Financial: salary and return on investment franchisees feel they can receive

Smartline

203

Mister Minit

103

Anytime Fitness

150

Snap-on Tools

101

166

Kwik Kopy

105

Snooze

Support: examining levels of support offered by the franchisor

Mrs Fields

Opportunities: whether franchisees feel there are opportunities to expand their business within the system

Signwave

Gutter-Vac

Muzz Buzz

Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them Passion: how passionate franchisees are about the brand, product or service they offer

86 Business Franchise Australia and New Zealand

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Advice

for would-be franchisees O

wning and running a business is a long-held dream for many people, with franchising being a popular avenue for making the dream a reality. Owning your own business is exciting and extremely rewarding. It’s a very powerful feeling to be able to create something of your own and, hopefully, achieve success for your considerable effort. But there is no doubt that owning your own business can also be tough – it requires lots of hard work and sacrifice, and it can sometimes be very lonely.

That’s why franchising is often a popular choice for people. Being part of a franchise allows people to tap into that entrepreneurial side of themselves to create and grow a business, but with the structure, systems and support that comes with being part of a successful franchise group. That can be a very powerful combination and can increase the chances of making your business a success that you just don’t get when you go it alone. But making the decision to join a franchise, and determining which franchise you want

to be part of, is not a decision that should be made lightly. Considerable time and effort needs to be put into researching the various options and ensuring that you are completely aware of – and comfortable with – what will be involved on your part.

Make sure the work works for you When you’re choosing a franchise, it’s critical to understand the work involved and feel confident that you are suited to this type of work. While that might sound quite obvious, sometimes people can get so caught up in the idea of having their own business that they lose sight of what will be required day in, day out. For example, if you’re looking to buy a mortgage broking franchise, do you enjoy paperwork, and meeting and interviewing people? Are you a detail person? If you’re looking at a service or retail franchise, are you passionate about providing good customer service or do you prefer not to deal with people? If you’ve been a highly ranked corporate executive managing hundreds of people, are you going to be prepared to roll up your sleeves and do everything yourself, with no-one to delegate to?

Don’t assume technical experience will equate to success While it can certainly help, industry experience and technical ability don’t guarantee success in your own franchise business. We often see that with people

88 Business Franchise Australia and New Zealand

“One of the keys to our success as a franchise has been that it’s always been our view that our needs as the franchisor need to be completely aligned with those of the franchisee.” Chris Acret, Managing Director, Smartline Personal Mortgage Advisers.

looking to be mortgage advisers. Just because someone has worked in banking for 20 years, it doesn’t automatically mean they’ll do well as a self-employed mortgage adviser. There are many other skills that are needed. As a franchise owner you need to be self-motivated, disciplined and organised. Depending on the type of franchise, you may well need to have the ability to network, create leads and grow your business. These are all essential skills, but not everyone has these skills or wants to have them.

Look for good support and systems Running a business requires you to wear many hats and have skills in areas such as marketing, finance, human resources and customer service above and beyond the core technical ability. The beauty of being part of a franchise is that as the business owner, you should receive help and guidance in managing these many different elements. That’s why it’s critical that you thoroughly investigate and learn about the systems and processes that are available to you and understand what level of head office support will be provided. Comprehensive training should be provided initially when you first join, but good franchise systems invest considerable time and effort in providing their franchisees with ongoing training and development. And be wary of franchises that seem more focused on their branding and image than the ‘back end’ that actually runs and supports the business.

Talk with current franchisees One of the best ways to research a franchise group is to talk with those already in the franchise group – the franchisor should be

happy to help you do that in line with their commitment to be transparent and open in all their dealings with you. These discussions should give you a good feel for the culture of the group. Use this as an opportunity to find out if the franchisees are happy. Are they doing well in their business? What is and isn’t working for them? Is there a good team environment? You could also use these discussions as an opportunity to find out how it was for them when they started, how they built their business and whether there is anything that they might do differently with the benefit of hindsight.

Prepare a business plan and budgets It is critical that you have a real understanding of the business before you become a franchisee through the preparation of a business plan and cash flow projections. If the thought of putting the time and effort in to preparing these leaves you cold, then you have to ask whether you’re really cut out for business ownership. Preparing a business plan will help you to understand where your business will come from, what you will need to do to attract clients or customers and how long it will take to get up and running. Running the numbers as part of the preparation of a cash flow forecast will give you a good idea of your expenses, likely income and any profit or shortfall. One of the real benefits about going through this process is that putting it on paper highlights what you do and don’t know, which will help you as you do your research. Run your business plan and figures past the franchisor for their feedback on whether some of the assumptions you have made are accurate. If there are gaps, go and find out more information until all your questions

are answered and you feel you can make an informed decision.

View the recruitment process as two-way The recruitment process and associated interviews should be two-way – with the franchisor determining your suitability to take on the role of business owner within their system and you deciding whether this franchise is right for you. One of the keys to our success as a franchise has been that it’s always been our view that our needs as the franchisor need to be completely aligned with those of the franchisee. We believe that everything we do needs to be a win-win for both the wider group and the franchisees. Don’t rush this process, but take the time for both parties to work out whether this is a good fit. As part of this process, it’s also important that you are honest with yourself about your strengths and weaknesses and whether you are up to the challenges of having your own franchise. Chris Acret, Managing Director of Smartline Personal Mortgage Advisers, is a pioneer of the Australian mortgage broking industry and has been involved with mortgage broking for 20 years. Smartline Personal Mortgage Advisers is a multi-award winning franchised mortgage broking group which has been named Australia’s number one franchise system by Topfranchise.com.au for the past four years. Phone: 1800 020 066 Web: www.smartline.com.au Smartline Home Loans Pty Ltd and their representative have made every effort to ensure that the information is free from error, neither Smartline nor its representative makes any representation or warranty as to the completeness or accuracy. Readers must decide if this information is suitable for their personal situation or seek advice.

Business Franchise Australia and New Zealand 89

PROFILE : Oak F X

make money

while you sleep

re you searching for an investment opportunity which will provide you with a regular income, without you lifting a finger? Do you want to watch as your investment grows right before your eyes? OakFX could be the right investment for you. Purchase a license for this software package and you can literally make money whilst you sleep. The foreign exchange market is a worldwide financial market for the trading of currencies. It determines the relative values of different currencies and is effectively the way countries do business with each other. This market is estimated at US$3.98 trillion a day with approximately 20 per cent growth since 2007. It is the world’s largest financial market and thus very stable. Whilst 73 per cent of trading on Wall Street is already fully automated, OakFx now makes this market accessible to the average passive investor. Company spokesman, Mark Brewer says the software is a great option for those looking

to invest, but who aren’t prepared to work long hours establishing and building a business. “Our most common demographic is those over the age of 50 who are seeking an opportunity to make money working from their home computers,” he said. “With over 70 per cent of trades on Wall Street now being fully automated, Phoenix Forex is excited to bring the new world of online trading to the home, and we are proud to be the exclusive distributors of the OakFx trading platform,” Mark said. The software is unique and has been custombuilt to trade in a fully automated fashion even a complete foreign exchange novice can trade successfully. It works on algorithms designed to ‘scalp’ small profits across multiple-currency pairings on a continuous basis - it takes the emotion out of trading and avoids the risk of speculating. “The system trades 24 hours a day, six days a week, whenever the massive global foreign exchange markets are open, so your money is working for you day and night,” says Mark. “It really is a passive income.”

“The software is delivering current and historic returns of around $1,000$1,500AUD per month, making it a great option when looking at the yield versus investment. You can watch profits build in real time with the software’s trading window and see trades placed live, automatically, right before your very eyes,” he said. The system has been tried and tested for over 5 years in Australia, selling directly through accountants and is now being sold directly to the public in New Zealand and Australia through Phoenix Forex. The purchase price for the software is just NZ$23,700 (plus trading account), and Phoenix Forex offer a full 21 day money back guarantee, and an income guarantee for the first three months. Testimonials from happy OakFX clients: “Many of my clients are enjoying regular monthly returns with OakFx. In fact, as a market analyst with over 20 years experience, I’m very pleased with the results they are getting compared to many of the other options I write on, such as the share market, managed funds or the banks. I’ve even been happy to take the odd call from prospective purchases and give a little free advice!” - David, Financial Analyst, Auckland. “I’ve been with OakFx for around nine months and love the returns! The team are very helpful. The best part is that all I have to do is make regular withdrawals. It makes other options look rather poor!” - Claudia, Auckland. If you’d like to know more about the OakFX trading platform visit the stand at the NZ Franchising Expo in Auckland 10-12 August, or contact: Phone: 00 11 64 9 363 3765 (NZ) Email: sales@oakfx.com Web: www.oakfx.com Phoenix Forex Ltd are not financial advisors and recommend you seek independent advice on any market trading.

90 Business Franchise Australia and New Zealand

You donâ&#x20AC;&#x2122;t have to make coffee for a living. 0DQ\ .LZLÂ·V DUH HQMR\LQJ D )8//< SDVVLYH LQFRPH RI DW OHDVW $8' SHU PRQWK ZLWKRXW LQYHVWLQJ KXQGUHGV RI WKRXVDQGV RI GROODUV DQG ZRUNLQJ ORQJ KRXUV 0800 273 425 www.oakfx.com 2DN)[ LV D IXOO\ DXWRPDWLF VRIWZDUH SDFNDJH WKDW PLFUR WUDGHV WKH ZRUOGÂ·V ODUJHVW Ó¾QDQFLDO PDUNHW ,QFRPH LV LQ $8' DQG HDVLO\ DFFHVVLEOH )LJXUHV TXRWHG DUH EDVHG RQ SDVW SHUIRUPDQFH ([LVWLQJ OLYH DFFRXQWV FDQ EH YLHZHG DQG VRPH RI WKHLU RZQHUV DUH DYDLODEOH WR WDON WR DERXW WKHLU 2DN)[ H[SHULHQFH $Q LQFRPH JXDUDQWHH DQG D IXOO GD\ PRQH\ EDFN JXDUDQWHH DUH DYDLODEOH ZKHQ PHQWLRQLQJ WKLV DGYHUWLVHPHQW 6RPH WHUPV DQG FRQGLWLRQV DSSO\

Franchise BUSINESS

AU S TR A LI A A N D N E W Z E A L A N D

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Celebrating 21 years in franchising worldwide

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Territories for B2B businesses... what you need to know (and ask your Franchisor)

any businesses we deal with are structured at marketing to other businesses (Business to Business - B2B), and therefore the logic of how to establish a territory that is normally used when you sell to consumers (Business to Consumer - B2C) goes out the window. Many B2B businesses sell a product, the likes of printing companies such as SNAP and KwikKopy, and many sell a service. The service may be couriers such as Fastway, changing office light bulbs, or providing business loans or business insurance. Both products-based and serviced-based franchises normally need to give a territory, especially if there is central ordering, and jobs are allocated to franchisees. You want to be sure you receive all the jobs you are entitled to! The core thinking in this type of business is we want to know where the customers – other businesses are, rather than where people live.

Information available The main source of information we can look at is the Australian Bureau of Statistics Business count information. This was last released for 30th June 2009, as a usable electronic version at SLA (Statistical Local Area) level, and in January 2012 a State level ‘summary’ was released which represents the business numbers as of the 30th June 2011. We are awaiting that to come out at SLA level soon. Other sources we are able to use are business lists, but these do not fully match with the ABS data, as they are compiled more on a continual basis by 3rd party companies. These business lists become more valuable after the Territory Planning is completed, more as a Local Area Marketing tool.

Units of Demand Like a ‘Widget’, a Unit of Demand is a theoretical measurement that we use to

compare one area to another. In terms of $ revenue, this should be considered as a measure of ratios. Therefore if one postcode or suburb has double the Units of Demand as another, then we would expect it to generate around double the revenue as well. To start the process of seeing how many Units of Demand an area has, we have to establish some rules, basically unique to the client. A consultant does not know fully about your business (as well as you should), so we work with clients to have their input as to what type and size of business best suits what service or sale is being made on a B2B basis. This is made to line up with the information we have from the ABS telling us at postcode level how many businesses there are by size and type.

Type of Business The type of business definitions they give us are the ANZSIC categories (Australia New Zealand Standard Industrial Classification), or the business descriptions they use in defining what type of business you are in:

94 Business Franchise Australia and New Zealand

ANZSIC Category A Agriculture, Forestry and Fishing B Mining C Manufacturing D Electricity, Gas, Water, Waste E Construction F Wholesale Trade G Retail Trade H Accommodation, Hospitality I Transport, Postal, Warehousing J Information, Media, Telecoms K Financial and Insurance L Rental, Hiring, Real Estate M Professional, Scientific, Technical N Administrative and Support O Public Administration and Safety P Education and Training Q Health Care and Social Assistance R Arts and Recreation S Other Services X Not Stated/Unknown GT Total All Industries

“Both products-based and serviced-based franchises normally need to give a territory, especially if there is central ordering, and jobs are allocated to franchisees. You want to be sure you receive all the jobs you are entitled to!” Peter Buckingham, Managing Director, Spectrum Analysis.

What we look to do is rank the business type you feel best suits your sales as a 10, and then think of each other type on the list and rank from 10 down to zero – never sell to that type of business – ever! Obviously you may not have a zero, but the lowest may be a two or a three. An existing business may choose to look at their last 12 months sales by their clients, and create a matrix that effectively compares average revenue per customer by type of client classification as the data, and then assign 10 to the highest, and proportions of that to each other classification. Example of Demand Estimate matrix (maybe for a courier business):

ANZSIC Category

Some very new or start-up businesses may say they cannot determine any difference in Type of Business and that is quite okay, as we shall just value each type of business as of equal potential to you. However with a bit of assessment, most companies can see business types that are favourable.

If we consider a business of 1 - 4 employees worth 1 point, then what is a business of 5 – 19 employees by comparison in terms of opportunity to you? You may say the 5 – 19 employee business potentially offers 4 times opportunity (4 times the $ revenue) for what you sell than a 1 – 4 employee business.

Value to YOUR Business /10

Agriculture, Forestry and Fishing

Mining

Manufacturing

Electricity, Gas, Water, Waste

Construction

Retail Trade

Accommodation, Hospitality

I Transport, Postal, Warehousing

Non employing businesses (shelf companies or owner operators) 1 – 4 employees 5 – 19 employees 20 – 49 employees 50 – 100 employees

Size of Business

F Wholesale Trade

The size criteria they use are:

10 6 3 10

100 – 200 employees 200+ employees An example may look like:

Business size Opportunity 1 – 4 employees

5 – 19 employees

20 – 49 employees

50 – 100 employees

100 – 200 employees

200+ employees

So this says for example a business with 20 – 49 employees offers 5 times the potential of a business with 1 – 4 employees. In some cases it actually drops after a certain point, for example in a book keeping franchise we have been working with, once a business has more than 100 employees, they most likely will do everything internally.

J Information, Media, Telecoms

Financial and Insurance

Rental, Hiring, Real Estate

Professional, Scientific, Technical

Administrative and Support

Public Administration and Safety

1 – 4 employees

Education and Training

Health Care and Social Assistance

5 – 19 employees

Arts and Recreation

20 – 49 employees

Business size Opportunity

S Other Services

50 – 100 employees

100 – 200 employees

200+ employees

Not Stated/Unknown

GT Total All Industries

Business Franchise Australia and New Zealand 95

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We can then construct a matrix with the client to consider how much opportunity comes from each CATEGORY of business, and which SIZE of business they see as best suits what they are selling. Once we have this information, we can then create the Units of Demand for every postcode or suburb in the market we are creating territories for, and if we have already agreed on how many territories are to be cut, we divide the Total Units of Demand by the number of territories, and that gives us the basis to identify how many Units of Demand will be in each territory. Up to around 150 territories Australia wide, we recommend using postcodes. By the time we reach 200 territories, we must come down to suburbs, as the size of the individual postcodes becomes too large, and need to be cut to give us small enough blocks to work with. Some clients actually like to go to Census Collection Districts (CCD”s) as these can be given to the likes of Telstra who can then use the CCD number to allocate phone

calls to certain shops. CCD’s normally fit within postcodes and suburbs so try and use the largest common area unit (postcode or suburb) that your numbers allow. The reasons we aim to use Australia Post postcodes wherever possible are; • They normally make geographic sense and are bounded by natural barriers in many cases (water, creeks, freeways) • It then makes it relatively easy to map • The average potential franchisee understands postcodes.

Combination businesses. Some businesses may say to us they are 70 per cent B2B and 30 per cent B2C, or some similar proportions. This is not a problem, as we use our normal B2C methods (using Census data), combined with the B2B methods described above, and then allocate each postcode or suburb a Unit of Demand score based on a combination of both ways, and weighted to the client’s needs.

96 Business Franchise Australia and New Zealand

Summary Territory Planning for B2B businesses is quite different to B2C businesses as the Census data becomes irrelevant, and the Business Count data becomes the main information. If the business is predominantly B2B, make sure the appropriate type of territory planning is used. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping and statistics consultancy, a Certified Management Consultant, and a Fellow of the FCA and IMC. Spectrum specialises in assisting clients with decisions relating to territory building and retail location, using various scientific and statistical techniques. To contact Peter: Email: peterb@spectrumanalysis.com.au Phone: (03) 9882 6488

MASTER FRANCHISES

FOR SALE

PROFILE : T H E XTO N A R MST RO NG

recovering Profit Leakage T

hexton Armstrong’s Business Consultants are meeting with business owners across Australia and New Zealand every day and are seeing first-hand just how many opportunities are being missed to improve profitability and cash flow just from existing operations alone.

“We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David.

“Our ongoing research shows that 9 out of 10 privately owned businesses have profits that leak undetected. This adds up to an average of more than 10 per cent of revenues. We call this Profit Leakage,” said David Thexton, Managing Director of Thexton Armstrong.

This success stems from the need in the marketplace. Many business owners are experts in their field or their craft, but not necessarily experts in running and managing their business affairs.

“For many privately owned businesses that are performing poorly, we find it’s not the economy that is causing this, it’s actually Profit Leakage,” David said. Thexton Armstrong currently has over 50 franchisees throughout Australia and New Zealand and according to David, the demand for available franchises is increasing. “We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market right across the country.

Thexton Armstrong’s unique and incredibly effective program enables franchisees to utilise their professional experience to assist other business owners to achieve their maximum potential and make their business stronger, more profitable and more valuable. The Thexton Armstrong Business Success Program is a structured framework that each franchisee utilises to analyse and completely overhaul their clients business. The comprehensive strategic management system allows the franchisee consultant to build a long-term relationship with clients across ALL areas of their business. Thexton Armstrong provides comprehensive training to all its franchisees to equip them with the skills, tools and resources to approach these individuals and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee is able to clearly demonstrate the financial advantages of having Thexton Armstrong as a ‘business partner’. Businesses often see an increase in profits from four to ten times the

98 Business Franchise Australia and New Zealand

consultancy fee paid. That is money in the bank. The company provides an in-house lead generation call centre, finding prospective clients and making appointments for franchisees. Franchisee consultants come from a variety of backgrounds. Most have spent many years in corporate life and/or have owned their own business. They are ready for a change and want to use their depth of experience to help other business owners succeed. Many Thexton Armstrong franchisees don’t just stop at being a professional consultant. They build a consultancy firm, bringing on additional consultants – much like an accounting firm. This enables them to significantly increase the amount of clients they can reach as well as their earning potential. If you are interested in becoming part of the success of Thexton Armstrong, find more information in a two hour video presentation available on their website at www.thextonarmstrong.com.au/ presentation. You may also contact the Directors: Wayne Armstrong (Australia) Phone: 0411 517 770 Email: wayne@thextonarmstrong.com.au David Thexton (New Zealand) Phone: 0275 093 385 Email: david@thextonarmstrong.com.au

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Top 10 things to look for in a franchise system A

ustralia has over 1,000 franchise systems, making it one of the most heavily franchised countries in the world. Whilst you could say we are somewhat spoilt for choice, there are many distinguishing features which separate the strong franchise systems from the pack.

1. Associated Risk Before comparing franchise systems, potential franchisees must first assess their own risk profile, as this will partly determine the system which best suits them. Risk averse individuals should seek an established brand with a proven track record of success. This comes with a heftier price tag, but a better chance of success. Franchisees open to higher risk should investigate growing brands in growing industries. This will possibly mean a

more immature business, but it must still have a good system. The safety blanket for success is not as warming, but the rewards can be substantial to compensate for the greater risk. Look for a franchise system that best matches your risk profile and then ensure the franchisor understands your concerns and expectations. They should talk in depth about how the business is planning to expand and how it will be supported.

2. Strong Operating System Good franchise networks have a differentiated and defined system of operation. This will define how the product is developed, through to how it is delivered. Ask yourself: What makes me want to buy into this business? One reason is likely to be that you are chasing a recipe for success. The

100 Business Franchise Australia and New Zealand

last thing you want is a recipe that contains ambiguous instructions so your pavlova turns into pumpkin soup. Clearly defined processes are crucial to ensure the service and product offering is consistent. Franchising is a successful business growth strategy because products and systems can be replicated from store to store, allowing the customer to know exactly what to expect, regardless of location. But good systems go far deeper than making and delivering the product, they walk you through the challenging aspects of business, such as managing suppliers, recruiting staff and handling customer complaints. The beauty of a good system is that it defines common activities and addresses unique scenarios to produce a highly valuable cheat sheet (otherwise known as the Operations Manual).

“Good franchise networks have a differentiated and defined system of operation.” Nathan Hudson, Senior Consultant, DC Strategy.

3. Competitive Advantage The perceived value of the franchisor’s offering must be strong enough to encourage customers to purchase the product over any competitors. There is no point getting involved in a business where you do not believe in the value of the offering. Being passionate about your business comes from the unconditional belief that your offering is superior. This may be the taste of the food, the speed of service, the experience or the price. The Cupcake Bakery is growing rapidly in Australia on the back of a unique product and position in the market. Franchise enquiries are through the roof, thanks to the proven system and brand values. Its growth has also been helped by a carefully targeted franchisee recruitment strategy using the skills of recruitment specialist; Franchise Selection.

4. Happy Franchisees Prospective franchisees must get a thorough understanding of the business during the recruitment process. In fact, all of the important things to look out for in franchise networks must be addressed during the initial meetings. If the franchisor is transparent and encourages you to meet other franchisees in the network, it shows confidence in the business and the satisfaction of current franchisees. It is imperative to talk with current franchisees to gather an insight into day to day operations and the challenges faced. Happy franchisees who are making money will talk about the business in a positive light. Sound franchise networks have structured recruitment processes and

as a result attract and sign higher quality franchisees. Carefully note the personalities of franchisees in the network; do you share similar qualities?

5. Thorough Training Procedures The structure of initial training is often a good indicator of the network’s professionalism and the support a franchisor will provide. Initial training can be conducted in several ways, but one of the most effective methods is to have training administered in the highest performing stores. This is so you can learn the processes and behaviours required to succeed. Hairhouse Warehouse follows this methodology for new franchisees with great success. A longer training period reflects a network that is focused on maintaining consistent operations and ensuring franchisees are operating effectively. Several weeks of training are necessary to understand the inner workings of the franchise. A poor training programme will almost certainly produce poor results and under-performing or disgruntled franchisees.

6. Sound Financial Performance The financial performance of current franchisees in the network should be evident from your discussions with them. How happy they are will be a good indicator of their store’s performance. Good franchisors should communicate how all sites are performing. Not providing prospective franchisees with accurate schedules of past performance suggests the network is hiding something or not capable of generating

quality reports. Both of these elements are not the ideal way to begin a long term working relationship. The disclosure document will reveal important information about the franchisor, so make sure you read this carefully and seek qualified advice. A franchisor that is not transparent is likely to be focused on short term profitability and not the long term welfare of the network. A financial model should always be provided during the recruitment process – be thorough when developing your own model and don’t be afraid of questioning all areas. The franchisor should be undertaking stringent tests to ensure the franchisee is the right fit. The reverse also applies and prospective franchisees should scrutinise the franchisor and any data provided.

7. Desirable Lifestyle Prospective franchisees must understand their role in the business and ensure it matches their lifestyle expectations. There are many franchise opportunities and each has different levels of involvement. Whether it is mowing lawns, serving sushi, cleaning carpets or waxing legs, ensure you outline your desired involvement and that it aligns with your personal goals. Review the business closely to assess whether you have the best chance of growing it. Is the franchisor open to innovation? McDonald’s would be without many of its signature items if it wasn’t for being open to franchisee innovations. Do you have the desire to operate multiple units and is this a viable option for the franchise you are looking at? Gym franchises like Anytime Fitness allow suitable

Business Franchise Australia and New Zealand 101

e x pert A DV ICE

system. Check the track record of the franchisor’s chosen advisors, they will typically have the brands they have worked with plastered across their website.

franchisees the option to own multiple sites and further increase their wealth. Although this is not for everyone, opportunities are ripe for the taking if you have what it takes. Look for a franchisor that is willing to discuss your future desires.

8. Quality Support Structure The quality of the franchisor’s field support managers is crucial to the how well the network operates. Good Area Managers should be visiting frequently and providing advice. A head office that is under staffed will not provide adequate support. Ensure you verify who currently works in head office, their roles and how it is expected to scale to support the growing network. A franchisor that has not planned how they will support the network may be forced to settle for under-performing sites, disgruntled franchisees and inconsistent offerings. For example, if a franchisee trials a new product that increases sales, this should be communicated to the entire network. If there are insufficient resources and support, franchisees will act independently and ultimately threaten the brand’s consistency. Annual conferences are an ideal way to communicate ideas and meet other franchisees. If the franchisor does not

hold any form of conference or training events, there is a good chance they are under supporting the network.

9. Strong Brand Although accompanied by a heftier price tag, the value of a strong franchise brand is very appealing. Buying into well-known brands like McDonald’s, Subway or Boost means brand recognition already exists. It also means that both past and current franchisees, as well as the franchisor, have already invested significantly in marketing. This works in your favour, as essentially a customer base is already inherited. Despite a strong brand being a good indication of a sound franchise system, the investment required means not everyone is capable of buying into the system. This is why the level of investment should only be one of several metrics used to evaluate the franchise.

10. Sought Specialist Advice You should be wary of a franchisor who has developed the franchise system themselves. This is not to say it can’t be done, but more times than not some key elements may be omitted. People who are serious about growing their business engage specialist franchise advisors who can assist in the best practice development of the

102 Business Franchise Australia and New Zealand

Properly developing the financial viability, commercial requirements, recruitment strategy, operational support and online strategy are crucial and are best developed with a specialist advisor. For example, a pertinent issue in franchising is the use of the internet and social media. Developing an online strategy which both meets the objectives of the franchisor, and considers the expanding franchise network is critical. It is important to discuss how internet sales will be distributed (if at all) and the social media strategy. The online space has given consumers a wide-spread voice and it is therefore a powerful, but potentially harmful tool. A franchisor who has considered the online implications of their strategy is clearly thinking about the future of the business and the impact on franchisees.

Do your homework The most important thing for prospective franchisees is to undertake vigorous industry research and ask the franchisor questions relating to all of the key success factors discussed above. Be convinced the investment is the right one for you and that you can control your own destiny, taking advantage of the proverbial helping hand guiding your direction. Nathan Hudson is a Senior Consultant in the Melbourne team at DC Strategy. He has an Honours degree in Business and over five years’ experience developing business models and strategies throughout the retail and services industries. DC Strategy www.dcstrategy.com is widely recognised as the regions premier franchise consulting and legal firm. Their people have helped create the franchise systems and documentation for many of Australia’s leading franchise networks and have assisted franchise networks to expand internationally. Contact Nathan at: Phone: 03 8615 7202 Email: Nathan.hudson@dcstrategy.com Web: www.dcstrategy.com

PROFILE : JA N-PRO CL E A N I NG SYST EMS

Join a Worldwide Leader

n industry worldwide tha consumer and commer risk way to start your ow

nd very popular way to s e buying into a system a cessfully. Y ou also buy “i est in a well known franc

in commercial Cleaning

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“We look for growth potential when we seek

s a anmajor force in Co customer service, inspection methods and industry that is economically our franchisees andthe we want people with es of over million an 50 regular $2 customer contact differentiates resistant? Look no further than long-term outlooks, not just those seeking nally More importantly , JAN-PRO. . us from our competitors; we are part of short-term gain. How much money a pled since 2004. a service-based industry, so we like to franchisee can make depends on the type of Riaz Rafiq, Managing Director of JAN-PRO rns outstanding , indepen put an emphasis on customer service, and franchise plan they buy, and of course, how Cleaning Systems for Australia and New Entrepreneur Magazine’ immediately rectify any issues that may hard they are willing to work to build their fas Zealand, says that the commercial cleaningJAN-PRO s rank ed the occur.” business.” sector is typically a recession resistant hise br a nd for each of the p “After all,” he said, “there’s he industry. top five fastest grow JAN-PRO currently has six franchisees JAN-PRO provides all initial training ears. JAN-PRO ra always a need for cleaning, and commercial operating in the Melbourne market. “We through itswas five-week training program anchise worldwide in facilities must always be well maintained.” are growing steadily, making sure we are

so previous cleaning experience is not servicing both our franchisees and our necessary. JAN-PRO thoroughly trains JAN-PRO International has been in ows you to make the inv clients to the best of our ability – our sales franchisees in all processes, and then operation since 1991; the network expanded ou, and then provides yo team is doing a fantastic job in bringing in internationally in 1999 and Australia’s first continues to support its franchisees the going s, training and even new business so we are growing rapidly and office in Melbourne opened in September forward as they build their business. Full essful. we are looking for committed franchisees to 2011. Worldwide there are now over 12,000 administrative support is also provided to join us,” he said. franchisees and JAN-PRO is located in all franchisees, with all billing, collections and 51 states of the U.S.A, in every territory operational work completed by Head Office. “Given the current demand for commercial of Canada, Bahamas, Brazil, Dominican cleaning, Adelaide, Brisbane, Sydney and “We take away the regular headaches of Republic, United Kingdom, Ireland, United Perth are markets we are hoping to open running a business for our franchisees. This Arab Emirates and Saudi Arabia. by the end of 2012 so we are looking for allows them more time to do what they do potential Master Franchisees, like Anton, JAN-PRO typically cleans any commercial best – service their clients at the highest Australia-wide,” said Riaz. facility including offices, health clubs, quality level,” said Anton. medical centres, banks, churches, restaurants When asked how JAN-PRO differentiates Depending on the franchise plan you choose, and day-care centres and prides itself itself as a Franchisor, Anton says “JANa JAN-PRO Commercial Cleaning Franchise on providing all clients a written quality PRO empowers its franchisees with a real starts from as little as $13,850 + GST with satisfaction guarantee on its services. ‘business owner’ mentality allowing them to a plan to suit every potential franchisee’s build their business at their own pace.” “The world famous JAN-PRO Guarantee needs. Your local JAN-PRO office will provides a satisfaction safety net for every “We have franchise packages available for explain your investment options and the one of our clients. This is imperative in every investor, for those people wanting to process going forward. an industry where sub-standard service just start out small, working part-time hours For further information contact: is unfortunately prominent – we’re doing around their full-time job, all the way up to everything we can to stamp this out,” said Phone: 1300 JANPRO management level where franchisees have Riaz. or 03 9077 0075 employees working under them, all day every Anton Martin, Director of JAN-PRO day,” he said. Web: www.jan-pro.com.au

104 Business Franchise Australia and New Zealand

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Comprehensive five week training All your customers providedâ&#x20AC;&#x201D;no s Flexibility in your investment Welcome to JAN-PRO and the rapidly Welcome to JAN-PRO and the rapidly Flexibility in your growth rate expanding world of Commercial Cleaning. expanding world of Commercial Cleaning. Guaranteed financing If youâ&#x20AC;&#x2122;re reading this, you have already If youâ&#x20AC;&#x2122;re takenreading this, you have already taken Full administration, billing and coll that includes Franchising is a $2 trillion industry worldwide that includes Franchising is a $2 trillion industry worldwide that includes an important first step towards owning an important first step towards owning mercial many of the best known consumer and commercial many of the best known consumer and commercial First class marketing materials your own business. As you read on your we hope own business. As you read on we hope own business. brand names. It is a low risk way to start your own brand business. names. It is a low riskCost way tosavings start your own business. on insurance you will find many exciting reasons youtowill find many exciting reasons to o start a Franchising is a proven and very popular way to startFranchising a is a proven and very popular monthly way to start apayments Regular make that business a JAN-PRO franchise. make that business a JAN-PRO franchise. and processes business, because you are buying into a system and business, processesbecause you are buying into a system and processes Smooth cash flow operation If you do, youâ&#x20AC;&#x2122;ll join over 12,000 other If you do, youâ&#x20AC;&#x2122;ll that joinalready overoperate 12,000 other â&#x20AC;&#x153;instant successfully. You also buy â&#x20AC;&#x153;instant that already operate successfully. You also buy â&#x20AC;&#x153;instant Instant brand name credibility franchisees worldwide who havefranchisees already worldwide who have already

JAN-PRO: The Key to Your Future

anchise.

credibilityâ&#x20AC;? when you invest in a well known franchise. credibilityâ&#x20AC;? when you invest in a well known franchise.

discovered the benefits that JAN-PRO discovered the benefits that JAN-PRO can offer. Now itâ&#x20AC;&#x2122;s your turn. can offer. Now itâ&#x20AC;&#x2122;s your turn.

Awarded the fastest growing franchise 3 years running, JAN-PRO offers commercial cleaning franchises starting from as little $13,500+GST.

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Commercial JAN-PRO is recognized as a major force in the Commercial JAN-PRO is recognized as a major force in the Commercial and over Cleaning industry, with sales of over $250 million and Cleaning over industry, with sales of over $250 million and over y, these 12,000 franchisees nationally. More importantly, these 12,000 franchisees nationally. More importantly, these growth numbers have tripled since 2004. growth numbers have tripled since 2004. Here are some excellent reasons to become Here part of arethis some excellent reasons to become part of this Every day worldwide over 12,000 skilled and highly Eve endent industry JAN-PRO consistently earns outstanding, independent JAN-PRO industryconsistently earns outstanding, independent industry exciting growth industry opportunity: exciting growth industry opportunity: trained JAN-PRO franchisees go about the business trai neâ&#x20AC;&#x2122;s Annual recognition. For example, Entrepreneur Magazineâ&#x20AC;&#x2122;s Annual recognition. For example, Entrepreneur Magazineâ&#x20AC;&#x2122;s Annual of keeping their commercial properties clean and theirof k fastest growing Franchise 500 awards has ranked JAN-PRO the fastest Franchise growing500 awards has ranked JAN-PRO the fastest growing Commercial Cleaning is a rapidly growing industry. Commercial Today it Cleaning is a rapidly growing industry. Today it customers satisfied. And in case youâ&#x20AC;&#x2122;re wondering, that cus commercialy cleaning franchise brand for eachr of the s pastcommercial eight . years.cleaning franchise brand for each of the past eight years. e past eight e a generates sales of $155 billion and is projected to reach generates $175 sales of $155 billion and is projected to reach $175 still leaves plenty of properties and locations for us tostill JAN-PRO has ranked in the top five fastest growingJAN-PRO franchiseshas ranked in the top five fastest growing franchises wing franchises 2continue 008, our billion by 2015. billion by 2015. plans, and for you to begin con 20expansion 09was , 20ranked overall in the past eight years. JAN-PRO was ranked overall thein the past eight years. JAN-PRO ranked the 10* the The Commercial Cleaning industry has traditionally The beenCommercial Cleaning industry has traditionally been building a business of your own. buil #1 fastest growing franchise worldwide in 2008, #1 fastest growing franchise worldwide in 2008, in 2008, undersupplied with people to service it, so there isundersupplied plenty of with people to service it, so there is plenty of 2009, and 2010. 2009, and 2010. untapped demand for quality service. untapped demand for quality service. A JAN-PRO franchise allows you to make the investment A JAN-PRO franchise allows you to make the investment nvestment In spite of changes in the economy, commercial property In spite of changes in the economy, commercial property suits you, and then provides you with all the that best suits you, and then provides you with all the you with all decision that bestthe decision owners and managers always need to keep their properties owners and managers always need to keep their properties systems, support services, training and even the customers systems, support services, training and even the customers he customers described clean and well maintained, so the industry is often clean and well maintained, so the industry is often described you will need to be successful. you will need to be successful. as â&#x20AC;&#x153;recession resistantâ&#x20AC;?. as â&#x20AC;&#x153;recession resistantâ&#x20AC;?.

-VY M\Y[OLY PUMVYTH[PVU [V Ă&#x201E;UK V\[ OV^ `V\ JHU \USVJR [OL RL` [V `V\Y success, visit www.jan-pro.com/australia or contact 1300 JAN PRO.

2 Years Guaranteed Income

Fastest Growing Franchise

No Selling Required

Full Training Provided & Ongoing Support Ranked #9 Global Franchise*

* Entrepreneur Magazine

(03) 9077 0075 // info.melb@jan-pro.com

www.jan-pro.com/australia

h ot to pics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director, Franchise Advisory Centre.

Behind the

headlines Bank of Queensland confirms first half $90.6 million loss

CEO barred from foregoing entitlements to boost profits

The Bank of Queensland has confirmed its earlier profit guidance that it would post a loss of $90.6 million for the first half of the current financial year, and is the first bank in Australia to announce a loss in 20 years.

The CEO of listed franchise entity Collins Foods has been informed that he cannot give up his holiday pay and entitlements accrued over 33 years of service despite his offer to do so to reduce costs and boost the company’s profits.

However the bank, which has an extensive network of franchised branches, has almost completed a $450 million capital raising to strengthen its balance sheet, announced a 26c per share dividend, and maintained its share price despite the loss.

Franchising regulations in SA to be developed as a “priority” Franchising and farming have been identified as two “priority areas” for mandatory industry codes to be developed by the newly-appointed South Australian Small Business Commissioner, according to the Commissioner’s website. Mike Sinkunas was appointed to the role of full-time Small Business Commissioner on March 29, and is supported by a parttime deputy (University of New South Wales academic Frank Zumbo), and an administrative team. The timeframe and nature for a mandatory franchising code in South Australia, which could differ from the existing national Franchising Code of Conduct, is yet to be revealed however the website states that a consultation process will be a critical part of the development of any code.

Kevin Perkins made the offer earlier this year to appease investors who have seen their shares in the company – which listed last August – more than halve in value following significant profit downgrades. The company operates Sizzler Restaurants and 117 KFC outlets in Queensland.

Salmonella caused by incorrect food handling leads to $8m award against KFC International fast food franchise KFC has denied liability for the salmonella poisoning that caused brain damage in a seven year old girl, and will appeal a $8 million NSW Supreme Court judgement against the company. Then seven year old Monika Samaan ate a Twister bought from the Villawood KFC in Sydney’s western suburbs in 2005, which the court found caused her salmonella poisoning because staff at the store had failed to follow proper food handling procedures. Monica shared the Twister with her family, who all suffered vomiting and diarrhoea afterwards, but Monica ate most of the

106 Business Franchise Australia and New Zealand

Twister, and subsequently lapsed into a coma for six months, and is now a quadriplegic and severely brain-damaged. The Supreme Court heard that chicken dropped on the floor was picked-up and reused, and that staff did not wash their hands or wear gloves when handling food. Cleaning checklists were not followed, and the store scored only 51 out of 100 for criteria including cleanliness. KFC, who’s international legal team was opposed by a sole practitioner law firm representing the Samaan family, has undertaken to appeal the decision.

Jim defers public listing to seek $10m capital injection Jim’s Group founder Jim Penman has announced he is shelving plans for a public listing of his company until he can find an experienced investor willing to invest $10 million to help grow the business and offer vendor finance to potential new franchisees. The Jim’s Group currently has around 3,200 franchisees, and could be a $1 billion enterprise according to Jim, however plans to list the business have been deferred until an investor with the money and the right experience, particularly in international markets, can be found according to a media report. While no timeframe for finding an investor has been announced, Penman says some discussions have already taken place, although no-one suitable has yet been found.

PROFESSIONAL SERVICES LISTINGS

HARMANS LAWYERS

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E mark.sherry@harmans.co.nz www.harmans.co.nz If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help. Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements

LINK Business FRANCHISING

The authority on selling businesses P.O. Box 12 324, Penrose, Auckland, New Zealand P 0011 64 9 579 9226 F 0011 64 9 525 1457 Contact Kevin Atkinson, Franchise Manager E kevina@linkbusiness.co.nz www.linkbusiness.co.nz

LINK is a Premium Business Brokerage network with offices in New Zealand, Australia and South Africa. Since its formation in 1996, LINK’s leadership in the Business Broking industry has pioneered and set the professional standard to which other brokerages aspire. With a proven back office system, world class marketing tools and the LINK Training Academy, LINK truly is the authority on selling businesses. Contact us today for information on a LINK Business Broking Franchise.

- Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

the magazine for franchisees

Positive Training

Franchise B U S INE S S

AU S TRALIA a n d n e w z e a l a n d

Professional services listings are a great way to promote your business

2/1094 Doncaster Road, Doncaster East VIC 3109 P 1300 767 484 F (03) 9844 5167 Contact James Grima E info@positivetraining.com.au www.positivetraining.com.au

for more information call 03 9787 8077

Positive Training Solutions is Australia’s only Specialist Food Retail Traineeship provider, delivering cost positive ‘Nationally Recognised’ retail training and assessment programs to Food Retail businesses located in Australia.

(+61 3 9787 8077 from outside Australia) and speak to one of our sales executives.

A company, known by the people it keeps, as a formidable force in the training industry and as a company focusing on continual improvement in all areas, internal and external.

www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

Currently, the cliental sought by Positive Training Solutions is those within the fast food franchised segment of the retail sector.

Business Franchise Australia and New Zealand 107

FRANCHISE LISTINGS FRANCHISE AMAZING CLEAN 5/13 Kerryl Street Kunda Park QLD 4556 Ph: 07 5430 2950 Fax: 07 5456 2874 Email: glenn@amazingclean.com.au Website: www.amazingclean.com.au

NATURE OF BUSINESS BLIND/CURTAIN CLEANING AND REPAIRS

OUTLETS 70

ASSOC MEMBER

INITIAL FEE

BMMA, FCA, Healthguard

Startup package $144,000

MIN INVEST -

HEALTH AND FITNESS

160 Aus

FCA

$49,900 plus GST

$250,000 + equipment leasing + monthly franchise fee of $975

ELECTRICAL TEST AND TAG

FCA

$32,500

$43,500 + GST + Vehicle

6 (@1/7/12)

FCA

$50,000

$150,000 + (DEPENDENT UPON SITE CONDITIONS)

FCA

$49,900 + GST

$250,000 + GST

SPECIALIST BEDDING RETAILER

FCA

Store dependent

BEAUTY AND CUSTOMER SERVICE EXCELLENCE

FCA

$45,000

$250,000 - $350,000

TRAINING, PROFESSIONAL DEVELOPMENT & COACHING

FCA

$19,950

dependant

MOBILE COFFEE VANS

Over 180 internationally

FCA, IFA

INITIAL FEE INCLUDED IN PURCHASE PRICE

FROM $129,600

STRATA CLEANING, GARDENING MAINTENANCE SERVICE

FCA, SCA

$40,000 $60,000

$40,000 - $60,000

COFFEE GURU PO Box 794 Caringbah NSW 2229 Ph: 02 9544 3515 Fax: 02 9544 3516 Email: coffee_guru@bigpond.com Website: www.coffeeguru.com.au

COFFEE FRANCHISE BUSINESS

FCA

$35K + GST @13/6/12

$150k - $250k +GST @13/6/12

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 1300 438 783 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50,000

$22,000

$200,000 - $300,000

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au/franchising BEDSHED 14 Collingwood Street, Osborne Park, WA 6017 Ph: 03 9439 5594 Email: rparker@bedshed.com.au Website: www.bedshed.com.au BRAZILIAN BEAUTY (AUST) PTY LTD 45 Crosby Road, Albion QLD 4010 Ph: 07 3857 4181 Fax: 07 3857 6212 Email: headoffice@brazilianbeauty.com.au Website: www.brazilianbeauty.com.au BRIAN TRACY INTERNATIONAL 30 Walter Streer, North Adelaide SA 5006 Ph: 1800 634 227 Fax: 08 8267 4279 Email: andrewphillips@tracyint.com.au Website: www.tracyint.com.au CAFE 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchise@cafe2u.com.au Website: www.cafe2u.com.au CLEAN GREEN STRATA Unit 9/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: franchise@cleangreenstrata.com.au Website: www.cleangreenstrata.com.au

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: chiree@ellabache.com.au Website: www.ellabache.com.au ESPRESSO ESSENTIAL 32 Hutchinson Street, Burleigh QLD 4220 Ph: 07 5507 5111 Fax: 07 5522 0679 Email: info@espressoessential.com Website: www.EspressoEssential.com

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

SKIN CARE, BEAUTY INDUSTRY

150 Franchise Council Nationally of Australia (FCA)

FULLY AUTOMATIC ESPRESSO COFFEE SYSTEMS

FRANCHISE COUNCIL OF AUSTRALIA

$99,000 +

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

650+

FCA & FANZ

From $25K+GST

$25K+GST

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

COURIER SERVICE

250+

FCA & FANZ

$10K

EXTERIOR HOME & COMMERCIAL CLEANING

$11,000

$52,990 Incl. franchise fee, new Ute & setup costs

GELATO RETAILER

40 WORLDWIDE

FCA

$40,000

$350,000

A ONE-STOP SHOP FOR ALL TRADE SERVICES

$50,000 + gst

$10,000 - $15,000 + gst start up costs

IN-HOME CARE FOR SENIORS

RETAIL – INK & TONER CARTRIDGES

FCA

$60,000

$50,000 to $100,000

FRANCHISED COMMERCIAL CLEANING

FCA

$13,850 + GST

From $50,000 + GST

FROGS HOUSE WASHING PTY LTD PO Box 992, Tewantin QLD 4565 Ph: 1300 363 564 Mobile: 0412 156 940 Email: frogswash@bigpond.com.au Website: www.frogshousewashing.com.au GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au HIRE A TRADESMAN PO Box 530 Elsternwick VIC 3185 Ph: 1300 79 HIRE (4473) Fax: 03 8456 6275 Email: info@hireatradesman.com.au Website: www.hireatradesman.com.au HOME INSTEAD SENIOR CARE L3 Toowong Tower, 9 Sherwood Road, Toowong QLD 4066 Ph: 07 3720 8400 Fax: 07 3720 8644 Email: franchise@homeinstead.com.au Website: www.homeinstead.com.au INKSPOT 22/91-95 Tulip Street Cheltenham VIC 3192 Ph: 03 9583 9966 Fax: 03 9583 9766 Email: info@inkspot.net.au Website: www.inkspot.net.au JAN PRO CLEANING SYSTEMS Suite 107, 12 Cato Street Hawthorn East VIC 3123 Ph: 1300 JAN PRO Email: info.melb@jan-pro.com or riaz.rafiq@jan-pro.com Website: www.jan-pro.com or www.jan-pro.com.au

Franchise Council $52,000 inc GST of Australia

$80,000

FENCE INSTALLATION SERVICES

APPROX 150

MBA, FCA

Included in Purchase Price

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

COFFEE SHOP

Included in franchise price

$140,000 + GST

LEADERSHIP MANAGEMENT AUSTRALASIA 1400 Malvern Road Glen Iris VIC 3146 Ph: 03 9822 1301 Fax: 03 9824 7154 Email: jarcher@lma.biz Website: www.lma.biz

PEOPLE & ORGANISATION DEVELOPMENT

30 AU / 6 NZ

FCA

$15,000 + GST

$73,940 + GST

LEATHER & VINYL DOCTOR (THE) 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: info@theleatherdoctor.net.au Website: www.myleatherdoctor.com.au

MOBILE LEATHER & VINYL REPAIRS

Starting from $45,000 + GST

$60,000 + GST

LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 02 4326 1997 Email: info@littlekickers.com.au Website: www.littlekickers.com.au

PRE-SCHOOL SPORTS

125 approx.

FCA

$15,000 $20,000

POA

LOLLYPOTZ 66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: sales@lollypotz.com.au Website: www.lollypotz.com.au

RETAIL AND INTERNET

35 AUSTRALIA & 3 NZ

FCA, FANZ

$55,000

$70,000 - $100,000

MAGNETITE (AUSTRALIA) PTY LTD 142A Victoria Road Marrickville NSW 2046 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: ian.harkin@magnetite.com.au Website: www.magnetite.com.au

WINDOW INSULATION

HIA, AWA, WFAANZ

From $30,000

$50,000

MÖVENPICK ICE CREAM 254-294 Wellington Road Mulgrave VIC 3170 Ph: 03 9565 7688 Fax: 03 9565 7928 Email: renato.maiale@au.nestle.com Website: www.moevenpick-icecream.com

FOOD RETAIL

FCA

$300,000 - $400,000

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

270 +

FCA

$45,000 + GST

$380,000 - $450,000 + GST

MOBILE CAR CLEANING & DETAILING

130 (AUS & Int)

FCA

$37,400 (exc GST)

$47,000 (exc GST)

LIFESTYLE SWIMMING POOL BUILDERS

SPASA

Scalable

Varies

JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: franchise.sales@jimsfencing.net Website: www.jimsfencing.net JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: bdm@justcuts.com Website: www.justcuts.com LAVA CARTS PTY LTD PO Box 5268, Mackay QLD 4741 Ph: 0458 202 649 Email: manager@lavacarts.com.au Website: www.lavacarts.com.au

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: reception@nandos.com.au Website: www.franchisenandos.com.au NANOTEK CAR CLEANING Ph: 1800 626 683 Website: www.nanotekcarcleaning.com.au NARELLAN POOLS Suite 201, 2-8 Brookhollow Avenue, Baulkham Hills NSW 2153 Ph: 02 9684 8000 Fax: 02 9684 1867 Email: careers@narellanpools.com.au Website: www.narellanpools.com.au

108 Business Franchise Australia and New Zealand

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: sales@ordermate.com.au Website: www.ordermate.com.au

FRANCHISE POS SOLUTION

FCA, RCA, AHA

OVENU PO Box 698, Willetton WA 6955 Ph: 1300 OVEN 2 (1300 683 682) Email: enquiries@ovenu.com.au Website: www.ovenufranchise.com.au

PROFESSIONAL OVEN CLEANING AND DETAILING

FCA, BFA

$39,000 plus GST

PEDDERS SUSPENSION 6 Bridge Road, Keysborough VIC 3173 Ph: 03 9706 3500 Fax: 03 9706 3355 Email: franchising@pedders.com.au Website: www.pedders.com.au

SHOCKS, STEERING, SUSPENSION, TOWBARS & BRAKES SPECIALIST

120+ Australia Wide

FCA

$16,500 inc GST

$250,000 inc GST

REVOLUTIONARY NEW TRADING SOFTWARE

$25,000

24 HOUSE GYM FRANCHISE

IHRSA, FITNESS AUSTRALIA, FCA

$10,000

$229,000 INCLUDING EQUIPMENT

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

PROCAL DAIRIES PTY LTD 183-187 Northbourne Road Campbellfield Ph: 1300 776 225 Fax: 1300 784 500 Email: info@procal.com.au Website: www.procal.com.au

DAIRY MANUFACTURE & DISTRIBUTOR

Nil

50K

READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: info@readandexceed.com.au Website: www.readandexceed.com.au

READING / EDUCATION PROGRAM

$10,000

$5,000 working capital

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$50K

$450K+

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0414 448 506 Fax: 08 9200 5672 Email: license@resicert.com Website: www.resicert.com/lifestyle

BUILDING INSPECTIONS

Institute of Engineers

$68,500 + GST

RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000

WORKPLACE SAFETY PRODUCTS DISTRIBUTION

National Safety Council of Australia

$59,850 plus GST

FRESH MEXICAN GRILL

FCA Membership

$50,000 Plus GST

up to $350,000 (incl. of franchise fee) $400,000 - $450,000 Plus GST (Food Court Model)

MATTRESS RETAILER

Bulky Goods Assoc/FCA

$40,000

$165,000 inclusive

24 HOUR FITNESS FRANCHISE

FCA

$40K plus GST

$450K-$550K inc. Equip. Leasing

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SOCIAL MEDIA MARKETING FRANCHISE

$35,000

$15,000

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$15,000 (Licence Only)

$75 P/W

STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: franchdev@caltex.com.au Website: www.caltex.com.au

CONVENIENCE RETAIL

630+

STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: othrelfall@steamatic.com.au Website: www.steamatic.com.au

RESTORATION CLEANING

FCA, NUCCA

From $20,000

From $30,000

SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: graham@sumosalad.com Website: www.sumosalad.com

HEALTHY FRESH FAST FOOD

FCA

$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: amigo@tacobill.com.au Website: www.tacobill.com.au

MEXICAN RESTAURANT, BAR AND TAKEAWAY

Restaurant Catering Victoria

$50,000

$450.000

RETAIL TELECOMMUNICATIONS

153

FCA

From $100,000

From $200,000

TELECOMMUNICATIONS AND MEDIA

199

NIL

$250,000 - $350,000

GREETING CARDS

Greeting Card Association

$7,500

$46,320

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: admin@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au

BUSINESS CONSULTING

50+

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: admin@thextonarmstrong.co.nz Website: www.thextonarmstrong.co.nz

BUSINESS CONSULTING

50+

$59,500 + GST

$59,500 + gst

TIMBER DOCTOR, THE 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Fax: 07 5563 3477 Email: info@thetimberdoctor.com.au Website: www.thetimberdoctor.com.au

MOBILE TIMBER REPAIRS

$35,000 (plus GST)

$60,000

MANAGING OWNER BUILDERS

$50,000

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1594 Fax: 03 9413 1401 Email: Russell.desa@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

PETROL AND CONVENIENCE RETAILER

270+ outlets Australia wide

FCA

$145,000 + GST

$400,000 upwards

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com Website: www.vipfranchisesales.com.au

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$17,500

$25,000

LAWN MOWING, GARDENING, CLEANING HOME SERVICES FRANCHISES

125+

FANZ

$15,000 + GST

$20,000 + EQUIPMENT + GST

PHOENIX FOREX PWC Building, Level 27, 188 Quay Street Auckland 1010 Ph: 0800 273 425 Fax: 09 363 2727 Email: sales@oakfx.com Website: www.oakfx.com PLUS FITNESS 24/7 16/1 Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: info@plusfitness.com.au Website: www.plusfitness247.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: joinourteam@poolwerx.com Website: www.poolwerx.com

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

SAFETYQUIP (AUSTRALIA) PTY LTD PO Box 1332 Noosa Heads QLD 4567 Ph: 07 5455 3822 Fax: 07 5455 3616 Email: lionel@safetyquip.com.au Website: www.safetyquip.com.au SALSA’S FRESH MEX GRILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PTY LTD Unit 9/16 Metroplex Avenue, Murrarie QLD 4172 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: guy.elliot@mattressinvestments.com.au Website: www.sleepys.com.au SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: alistairb@snooze.com.au Website: www.snooze.com.au SOCIAL MEDIA BUSINESS BOOSTERS PO Box 757, Sanctuary Cove QLD 4212 Ph: 07 5577 8166 Fax: 07 5577 8266 Email: max@socialmediabusinessboosters.com Website: www.socialmediabusinessboosters.com SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@telechoice.com.au Website: www.telechoice.com.au TELSTRA CORP LIMITED, Telstra Licensed Store Program Email: Telstra.licensed.stores@team.telstra.com Website: http://telstra.com.au/licensedshops THE ORIGINAL POSTER COMPANY 7/6 Transport Place, Molendinar QLD 4214 Ph: 07 5597 2300 or 0423 882 036 Email: Australia@originalposter.com Website: www.originalposter.com

U CAN BUILD IT 65/67 Hindmarsh Road, Victor Harbor SA 5211 Ph: 0401 555999 Fax: 08 7123 2982 Email: james@ucanbuildit.com.au Website: www.ucanbuildit.com.au

V.I.P. HOME SERVICES NEW ZEALAND 2/34 Cavendish Drive, Manukau 2041 Ph: 09 263 0544 or 0800 84 74 96 Fax: 09 263 0944 Email: estelle@viphomeservices.co.nz Website: www.viphomeservices.co.nz WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: franchise@wet-seal.ws Website: www.wet-seal.net

SUPPLY & INSTALLATION OF 49 in Australia WATERPROOFING & UNDERFLOOR / 7 in New HEATING SYSTEMS Zealand

YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

Franchise Council $150k to $800k of Australia

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST REIQ

$200k

$50K AUD +GST, $50K NZD +GST $50,000

Business Franchise Australia and New Zealand 109

FRANCHISE A-Z FRANCHISE LISTINGS DIRECTORY Amazing Clean

as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

anytime fitness - australia Anytime Fitness is a 24-hour fitness club franchise with 1,800 clubs worldwide, including 160 in Australia and over 300 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell-Jimenez who have grown their franchise to over 160 clubs with plans to open 350 clubs within the next three years. Franchisees have access to an internationally-proven

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Backcare & Seating Backcare & Seating (BCS) is a unique retail concept established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. We are committed to opening successful stores and cultivating the growth of all franchisees. This is evident in our high quality training programs, aggressive marketing and merchandising techniques, and reliable support team of experts. Our clients are people who understand the benefits of healthy living and preventative care. They’re loyal to our brand and look to us for integrity, care and quality. We develop and provide the highest quality products for comfort and stress/pain relief across several exclusive lines. We offer

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

110 Business Franchise Australia and New Zealand

Phone Glenn McMahon on 1800 816 618 or send an email to glenn@amazingclean.com.au or visit www.amazingclean.com.au.

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: www.anytimefitness.com.au or 1300 766 202

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

products in five lifestyle categories: Office, Sleep, Comfort seating, Support and Accessories. In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs, as well as service large fit-outs of over 600 x chairs, which is aided by the fact the brand controls its own Australian based manufacturing facility. Potential franchisees have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Robyn Walsh on 03 9353 0517.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

BEDSHED Over the last 30 years, Bedshed has established itself as one of Australia’s most successful and profitable specialist bedding retailers, with a network of 40 stores nationally. Our network is currently growing with more stores planned or under construction, giving you the opportunity to join a highly successful, bank accredited franchise model and secure your financial future. The Bedshed model is a proven recipe for success – it has been tried, tested and proven over our 30 year history.

Bedshed franchisee partners enjoy excellent income potential, ongoing support and training from an experienced management team, input into selecting Bedshed’s best-selling range and most importantly, the flexibility to choose their desired lifestyle. If you would like to discuss the benefits of a Bedshed franchise and how this could be the right franchise for you, please contact Rod Parker, on 0419 494 480 or rparker@bedshed.com.au or visit our website, www.bedshed.com.au

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

Brian Tracy Andrew Phillips is pleased to bring Brian Tracy’s world-class professional development programs to Australians and New Zealanders through the team of accredited licensees. Licensees promote and deliver Brian Tracy’s training and development programs after being hand picked from hundreds of applicants. Licensees can service all capital cities and regional areas throughout Australia or New Zealand. As a Licensee, your business is both independent and part of a world-wide brand that is the leader in personal development and leadership.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 180 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 13 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3262 8984 or Francesca on 0425 733 439 or Andrew on 0409 206 792 to take charge of your future and open the business you’ve always dreamed of.

There are low overheads and a low cost to entry with potentially high returns. Inventory, training and marketing systems are inclusive of fees. With seminars on leadership, sales and managerial effectiveness, loaded with powerful, proven ideas and methods that clients can immediately apply to get better results, the material has a captive and widespread audience and consequently referral business and residual income is assured. For further information call 1800 634 227 or visit www.tracyint.com.au

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or www.cafe2u.com.au

clean green strata Strata Cleaning and Strata Garden Maintenance Franchises

• No weekend or night work so more time with the

Why Clean Green Strata?

• Fully supported by energetic, experienced

• We supply the customers from the 1st minute you start • Earn a guaranteed income with work scheduled year round to suit your situation • Work flexible hours to suit your life

family management team • Recession proof industry • Earn above average returns for the cleaning & gardening industry

Business Franchise Australia and New Zealand 111

A-Z FRANCHISE DIRECTORY Coffee Guru Coffee Guru is Australia’s own locally owned and managed coffee chain with over 25 stores across Canberra, New South Wales and Queensland. With our quality coffee and dedication to customer service, we are proud to be Australia’s Own Gourmet Coffee Company. Our professionally trained baristas will make you the perfect cup of coffee every time using our Coffee Guru exclusive coffee blend, made

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

of 100% Arabica beans and roasted to perfection. Featuring a strong support network and supply chain, a Coffee Guru franchise is the perfect investment. With new franchise business opportunities available, new stores will continue to open throughout 2012. If you are passionate about coffee and want to become your own ‘Coffee Guru’ contact Dean Crowe at dean.crowe@bigpond.com.au or phone 0407 072 144.

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

espresso essential Since 2001, Essential Brands Group (EBG) has grown from a small start up to an International Brand that now serves over 26 Million drinks per year through it’s Espresso Essential and Essential Slush systems. With more than 11,417 systems now sold via their sales and Franchisee network, EBG has decided to open the doors of opportunity again as they expand into even more regional and metro areas.

FASTWAY COURIERS AUSTRALIA Kick start your new career as a Fastway Courier Franchisee. Want more control over your income and a rewarding career? A Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

112 Business Franchise Australia and New Zealand

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Chiree Craig for more information. E: chiree@ellabache.com.au P: (02) 9432 5090 www.franchise.ellabache.com.au

Qualified applicants can expect world class products from a support structure at both a local and national level that is setting new standards in training and excellence for Franchisees. With the right blend of systems and procedures mixed with the freedom to express individual personalities in a supportive, fun and profitable working environment – you can expect a franchise experience in line with the quality of the exclusive products we supply. For more information call 1300 304 151.

• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at www.fastway.com.au *Conditions apply

FASTWAY COURIERS NEW ZEALAND Kick start your new career as a Fastway Courier Franchisee. Want more control over your income and a rewarding career? A Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

FROGS HOUSE WASHING Friendly, Reliable, Old Fashioned, Good Service. Frogs have been operating since 1996 and regarded as market leaders in Exterior House Washing and High Pressure Cleaning. Frogs is a well-established company with a strong recognised brand name. Large domestic database with continuous repeat business, highly recommended and demanding in the real estate market. Established in New South Wales, Victoria and penetrating in Queensland Sunshine Coast. Family owned and run business with in-house call centre, marketing, advertising and leads supplied. Frogs are looking for dedicated

GELATISSIMO PTY LTD Australia’s largest gelato franchise presents a unique concept; with over 20 years of product development, customer satisfaction and a brand that embodies style and sophistication creating the feel for all things Italian… Creating a retailing point of difference by making gelato in-store fresh daily using a system that is simple to run, Gelatissimo has an impressive average annual store turnover and comparative store sales growth.

hire a tradesman Hire A Tradesman granted franchises in June 2011. With 22 huge territories available these highly sought after opportunities will not last long. This is a truly unique service – Hire A Tradesman customers do not pick from a list or search through a database of tradespeople. Our franchisee’s personally match each job to the appropriate tradesman within the franchisee’s area, using our unique custom-built, web-based software. Ideal franchisees will be self-disciplined, with great

Home Instead Senior Care

• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4 FASTWAY, or visit is at www.fastway.co.nz *Conditions apply

franchisees who enjoy working out doors in the fresh air and the benefit of controlling your own business in this satisfying and never ending cleaning business. Fully equipped Ute and comprehensive four weeks training is included in a very affordable package. No flat fee to be stuck with, pay a percentage for all work completed only. Big-ticket items. A master franchise investor wanted with franchise experience to control all Eastern and Western Territories in NSW. Contact Len Calvi (Manager) 1300 363 564 or email frogswash@bigpond.com.au or visit www.frogshousewashing.com.au

As part of its commitment to creating profitable franchisees, Gelatissimo charges a flat royalty fee instead of a percentage of sales, provides full training, ongoing support from its operations and marketing team, brand building and local store marketing. Gelatissimo is recruiting franchisees who share our enthusiasm for delivering great products and excellent customer service. Contact: Karen Pollard on 02 8845 0100 or Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

time-management skills. Franchisee’s are not expected to ‘be on the tools’. Receive: Guaranteed leads - Strong brand recognition – ongoing head office support - trade connections – personalised marketing material For more information call 1300 79 HIRE (4473) or email: info@hireatradesman.com.au “We provide a level of customer service that has seen the Hire A Tradesman business boom” says MD Rob Harris.

A Heartfelt desire to work with seniors

An Ambition to succeed The strength and depth of Home Instead Senior Care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business. Interested in learning more about the many Home Instead Senior Care franchise opportunities in Australia? Contact: Martin Warner Email: franchise@homeinstead.com.au Phone (07) 3720 8400

A Commitment to owning and operating their business

Visit homeinstead.com.au

Founded in 1994 Home Instead Senior Care is the world leader in private non-medical senior care with more than 900 franchises in 15 countries. The first Australian office opened in 2005. Services include companionship, meal preparation, medication reminders, light housekeeping and help with errands so seniors can remain independent in their own homes. Home Instead Senior Care franchisees are compassionate and personable and share:

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A-Z FRANCHISE DIRECTORY inkspot Low entry cost, extensive training and ongoing support, proven, successful and growing brand. Inkspot is a specialist cartridge business offering ink and toner cartridges plus an ink cartridge refilling service. Inkspot is a simple, easy to operate, shopping centre based business selling a consumable item that every home and business requires.

Inkspot brand recognition. Combined, franchisees not only have a growing retail business but have unlimited potential and scope with commercial sales (b2b). The Inkspot brand is growing rapidly and now is the time to involve yourself with it! There are currently fantastic leasing opportunities available suitable for an Inkspot franchise in major shopping centres throughout metropolitan and regional Australia. Finance assistance of up to 70% is available!

Franchisees capitalise on the huge retail traffic shopping centres attract together with the benefits of

Phone Cameron Ryan on 0411 145 114, send an email to info@inkspot.net.au, or visit www.inkspot.net.au

Jan-pro cleaning systems

doubling in size from 2006-2011. Learn and benefit from our stringent 5 week training program, our processes and our unique written quality guarantee. Invest and grow at a pace that suits you and your individual goals, JAN-PRO will support your business growth building a secure, financial future for you.

Welcome to JAN-PRO and the lucrative world of franchise commercial cleaning. Join a network of over 12,000 franchisees worldwide who have taken a step towards a brighter, more successful future with JAN-PRO Cleaning Systems. Commercial Cleaning is a rapidly expanding industry, proving its economic resistance by positively growing during the economic turmoil of 2009-2011. Incorporated in 1991, JAN-PRO has been the fastest growing franchise system in the world,

Jim’s Fencing Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 150 franchise owners of which includes contractors (who work for the franchise owners) building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • 8 weeks paid for training @ $1000 inclusive p/w

JUST CUTS™ Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

LAVA CARTS Opportunities Erupting! All States and Territories. This is the chance you have been waiting for! Lava Carts offers Coffee with Substance. Our vision is to position the finest coffee possible into strategic locations delighting the customer and retailer in terms of satisfaction and success. Our difference is our 3 tier business model of Cart, Kiosk and Shop. We can fit franchises into conventional and unconventional locations. We aim to make a difference, meeting the booming (and growing) demand for good coffee.

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Start your JAN-PRO future today by calling 1300 JANPRO or 03 9077 0075 or email Riaz at riaz.rafiq@jan-pro.com www.jan-pro.com or www.jan-pro.com.au

• 3 month bookkeeping assistance package • Work availability GUARANTEE • Ongoing support and personal mentoring • Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: www.jimsfencing.net or call us on 131-546.

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ operate on a no appointment, no request system, quality style cut at an affordable price., quality style cut and at an affordable price. Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Luke Manning 1800 334 498 Website: www.justcuts.com

Shopping Centre Kiosk turn-key package $140,000 +GST limited time only. Sole Weekly royalty $150 per week, (waived for the first 3 months). Franchises are turn-key and benefits include a large team of industry professionals dedicated to fast tracking your success, (with the prospect of owning multiple franchise units). This is a no brainer! Do you have what we want? Can we partner in a bright future? Call Simon on 0458 202 649 or email manager@lavacarts.com.au. www.lavacarts.com.au

Leadership Management Australasia (LMA) Leadership Management Australasia (LMA) is Australasia’s leading training and people development organisation. Our success is built upon a proven business model in a growing market that spends in excess of $ 3.5 BILLION DOLLARS on people development. Our license system offers a high margin B2B opportunity and the benefits of a 5 day per week lifestyle. It is focused on providing our License partners with industry leading resources, systems and processes under the umbrella of National and Global support structures. Here’s some highlights

• 40 years + International brand awareness • Industry leading accredited suite of development programs and solutions • Exceptional structured induction & training • Sales & Marketing systems support • Web based operations & communication systems • Full resources available – you’re free to grow your business For available opportunities in Australia & New Zealand please contact James Archer on AU: 1800 333 270 NZ: 0800 333 270 or email: jarcher@lma.biz. Visit us at: www.lma.biz

LEATHER DOCTOR (THE) Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

little kickers Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 16,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment. Since launching in 2002, Little Kickers has become one of

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

the world’s leading preschool sporting franchises with over 125 franchisees operating successfully across 4 continents. All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email info@littlekickers.com.au Website: www.littlekickers.com.au

lollypotz Lollypotz is a chocolate bouquet company which specialists in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia to via its internet, retail and corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 35 Franchises in Australia and 3 in New Zealand this is a very exciting opportunity.

Contact Franchise@lollypotz.com.au or 1300 565 597 for further information.

MAGNETITE WINDOWS

home owners today. Magnetite is a boutique franchise operation specializing in double glazing existing windows. Our system delivers all the benefits of double glazing without the cost and mess of replacement windows. Magnetite is the Solution for Comfortable Living.

Your Window of Opportunity Energy prices are soaring and the government is mandating energy audits on new and existing buildings. Now is the perfect time to do your part for a sustainable future and capitalize on the market drivers for greener homes! Windows give us light and views and contribute to a healthy indoor environment but they are often the weakest link in a home’s energy and acoustic performance. Noise and energy are the two most prominent issues plaguing

Our team of franchisees has been providing comfort and value to our clients for over 13 years in Australia and three years in New Zealand. Our products are independently tested and well recognized in the window and home improvement industry. Check us out today at www.magnetite.com.au

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A-Z FRANCHISE DIRECTORY Mercedes-Benz Vans. Whatever your requirements, Mercedes-Benz vans can lift your business to another level. Longer, higher, or greater payload capacity - you name it - our vans do the job. And being Mercedes-Benz, you’re never compromising on style, comfort, safety, functionality or performance. For your peace of mind, our vans are backed by a 3-year/200,000 kilometre warranty plus a 24/7 roadside assistance program. You also get the support of over 50 van dealers Australia-wide, as well as service-only dealers in remote areas across Australia.

Mövenpick MöVENPICK Ice Cream is a premium ice cream first developed in Switzerland more than 40 years ago. This delicious ice cream owes its inspiration to a group of visionary Swiss chefs who wanted to create a gastronomic dessert experience for their diners. Creating the rich, irresistible flavour of MöVENPICK, the brand was so popular and the company so strong, it is now available in 38 countries worldwide. MöVENPICK made its debut in franchising in Australia in

NANDO’S Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks. The entire

NARELLAN POOLS Imagine being part of one of the country’s best and most loved brands. Imagine bringing customer’s dreams to life for a living. Imagine having your own business coach. Imagine bringing the most important dream of all to life, your own. At Narellan Pools we’re continuing the growth of Australia’s best and most loved pool brand through the growth of the of the individual family business which constitute our brand community.

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Thanks to advanced Turbo Diesel engines, our vans deliver low running costs without sacrificing performance. With optional fully automatic transmission, driving a Meredes-Benz van couldn’t be easier. Add to all of this attractive whole-of-life costs, and over 125 years of experience and our message is simple. Mercedes-Benz vans are good for business. Your business. For more info and to find your closest dealer visit www.mercedes-benz.com.au/vans

2008 and has gained tremendous momentum. If you are looking to buy a franchise, buy the best MöVENPICK offers superior franchise opportunities with a superior product – ice cream made in Switzerland and delivered direct to your boutique. Supported by a multinational food business, MöVENPICK Ice Cream knows how to run a business and sustain the taste of time. Start your new career today by calling MöVENPICK at 03 9565 7688 or email Renato Maiale at Renato.maiale@au.nestle.com

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia. Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email reception@nandos.com.au or visit us online at www.franchisenandos.com.au

Nanotek car cleaning process is eco-friendly doesn’t require water which means that the Nanotek service can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 8 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotekcarcleaning.com.au or call 1800 nanotek (626 683).

We’re firm believers in the proposition that we bring customer’s dreams to life. And we do, every single day. Stop imagining this and start acting on it making it happen by calling Chris Meyer on 02 9684 8000 Being a licensed builder is not a qualification of ownership, but passion, determination, business acumen and experience, together with a commitment to the customer, to our vision, mission and values and to building a service oriented business around profitability delivering on customer dreams is imperative.

oakfx You don’t need to clean ovens, or have millions invested to make a living! Most people believe you need significant sums of money to invest, and leave a lot of cash at risk to achieve completely passive returns in excess of $20,000 per annum - The team at Phoenix Forex would disagree. Their product, OakFx has changed the way people value their hard earned money. OakFx is revolutionary trading software, designed to fully automate micro trades and generate dozens of small

OrderMate POS OrderMate is a complete multi-site franchise POS solution. OrderMate is designed and developed in Australia by hospitality people, for hospitality people. Our success relies upon our ability to tailor your POS system to meet the specific needs of your business. We have a nation-wide network enabling us to rollout, service and support large scale projects. Our easy to use front of house interface, is balanced by powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time.

ovenu Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition.

Pedders Suspension Pedders Suspension is an Australian family owned company that has been operating since 1950. As Australia’s No. 1 Shocks, Steering, Towbars, Brakes and Suspension Specialist, our objective is to ensure through innovation and technical expertise – that every car leaves a Pedders store performing to its potential in terms of comfort, handling and safety.

profits, 24 hours a day, 7 days a week, from the worlds largest financial market. Foreign Exchange Trading. Some of our customers describe it as a “little money machine”. OakFx is highly profitable, stable and portable, with audited results demonstrating exceptional returns and unlike other investment opportunities, we guarantee it! Your profits remain your own, there are no franchise fees, no staff, no paperwork and no training costs. Contact us today on 0800 237 425 or sales@oakfx.com or visit us on www.oakfx.com to make a time to watch OakFx trade live and make real money in real time.

We have a proven track record of delivering a return on investment within 12 months. Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617. www.ordermate.com.au sales@ordermate.com.au Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979 www.ordermate.com.au dealers@ordermate.com.au

Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. If you are looking for a highly profitable, low entry cost business that delivers great rewards and job satisfaction with the flexibility of being your own boss call us now on 1300 OVENU 2 (that’s 1300 683 682 ) or email enquiries@ovenu.com.au or visit our website www.ovenufranchise.com.au

networks - we are passionate about franchising, our business, our industry, our franchisees and their customers. We offer a fair and workable system that is mutually beneficial to both the Franchisee and the Franchisor. Straight advice, specialists you understand and No Bull!

With over 120 outlets Australia wide - and hundreds of international distribution

For more information call 03 9706 3500, email: franchising@pedders.com.au or visit: www.pedders.com.au.

plus fitness 24/7

assured that your franchise will be success.

The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $229k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 28 gyms open and a further 24 territories sold, Plus Fitness has a clear goal of establishing over 75 gyms across Australia by the end of 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email info@plusfitness.com.au.

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A-Z FRANCHISE DIRECTORY POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

POSTNET PostNet Business Centres offer Digital Services, Copying & Printing Services, Packing & Shipping Services (Air I Sea I Land), include UPS®, FedEx®, DHL®, AaE® & Local Courier Services. Business & Additional Services including private mail box rental, mail merge services, promotional items & corporate gifts.

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Jeremy Winter on 0421 003 552 or email on joinourteam@poolwerx.com.

Facsimile services, signs I banners I posters I flyers / passport photos / custom rubber stamps / essential office products & stationery / International Money Transfers. One stop solutions provider, that’s PostNet! For more information on how to be part of PostNet, call 02 9953 7070 or email robinlau@postnet.com.au.

Procal Dairies Procal Dairies franchisees distribute our quality range of milk, cream & yoghurts to a wide range of customers in Sydney and Melbourne including restaurants, clubs, hotels and many leading cafes. As a Procal franchisee you need to enjoy dealing with business owners as well as enjoying early starts and finishes.

Procal Dairies does not charge franchisees any on going royalties or commissions. Some come and join one of Australia’s fastest growing privately owned dairies.

READ AND EXCEED

• Excellent support and ongoing training

Rapid, Realistic, Reading Results

• Opportunity to appoint Sub-Contractors to deliver the program.

We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • Proven results in 12 lessons • Low entry fee with great potential to build the business

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

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For further information Phone 1300 776 225 or email info@procal.com.au or visit us at www.procal.com.au

• Client money back guarantee Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit www.readandexceed.com.au.

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

RESICERT PROPERTY INSPECTIONS Resicert is a rapidly expanding property inspection business with established licensed operators operating in WA, VIC, ACT, NSW, QLD & SA. A truly paperless business that deals with property. It is also a business where you can work from home & spend more time with your family. We are currently looking for licensees in WA, NSW, VIC, QLD & SA to assist with our expansion. Benefits for Resicert licensees are: • Earning potential between $120,000 to $250,000 • Run your own schedule • Very little overheads – phone car, internet – that’s it

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

SafetyQuip Why not join one of the fastest growing franchises in Australia? SafetyQuip, a distributor of workplace safety products that include PPE (personal protective equipment), site safety products, workwear, footwear and protective clothing, has been named to the BRW Fast Franchise list three years in a row – 2010, 2011 and 2012. With Australian businesses spending an estimated $2billion+ each year on workplace safety products and

SALSA’S FRESH MEX GRILL Now is your chance to become part of Salsa’s Fresh Mex Grill and the Mexican food revolution. Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. It’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough off. Salsa’s has been so successful they sold over 3.5 Million burrito’s in 2011 alone! Janine’s vision is to establish 90 to 100 Salsa’s Fresh Mex Grill’s over the next 5 years. With 29 locations now open across

Sleepy’s Sleepy’s unique selling proposition is ‘The Mattress Experts’. We focus on providing the right mattress to our customers through a tried and tested selling process and we back up our advice and sales with a 60 day comfort guarantee giving our customers complete buying confidence. Sleepy’s offers our franchisees high quality initial and ongoing training, national marketing programs, full support from the management team and, up to the minute product development.

• No leasing of premises • No stock • No staff required • Sales and marketing systems support • Your licensee is a sellable asset • Exclusive territory • Ideal business for those who love property • Ideal business for those with former trade backgrounds or property experience Property inspectors are in high demand now in areas of VIC, NSW, WA, QLD & SA.

For further information please contact Greta Gilroy on 0414 448 506 or visit www.resicert.com/lifestyle

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with great profits margins on stocked products that are nationally advertised and in demand. Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all its operators. For further information call 1800 066 112 or visit www.rpvending.com.au

services SafetyQuip franchisees are ideally positioned to tap into that growing market. Multiple sales channels and broad customer appeal provide a solid base for developing a business with multi-million dollar turnover potential plus the added benefit of solid capital gain. And that’s not all - our B2B model and 5-day work week allow franchisees to enjoy their weekends and public holidays. Find out more. Request a free, no-obligation information pack from Lionel Hedt on 0448 545 539 or lionel@safetyquip.com.au.

Australia and plans to have 90 to 100 locations up and running in the next five years, it’s easy to understand why people want to join Salsa’s Fresh Mex Grill!! Now is your chance to join Australia’s most successful franchising company - Retail Zoo. With the same proven growth platform, systems and structures that saw Boost Juice meteoric rise to over 185 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence. Contact the Salsa’s franchising team on 03 9508 4417 or email franchising@salsas.com.au

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins you too will become a mattress expert! Sleepy’s currently has 22 stores and has embarked on an aggressive national growth plan. Make an enquiry today and we’ll be very happy to provide you further details on how you can become a Sleepy’s franchisee. Please contact Guy Elliott on 07 3895 4100 or 0434 254 154. Email: guy.elliott@mattressinvestments.com.au Website: www.sleepys.com.au

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A-Z FRANCHISE DIRECTORY SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

Social Media Business Boosters

So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

This unique franchise originated in Australia and is expanding rapidly in local and overseas markets. There is huge need for professional social media marketing expertise in the current market and

Social Media Business Boosters fulfills this need by thoroughly training all franchisees in Social Media Marketing techniques. Once trained you can step out and do business, as part of our support we help with leads and set you on your way to fast track your business startup. Take advantage of biggest shift since the industrial revolution the social media industry. For further information contact Max on 07 5577 8166, email max@socialmediabusinessboosters.com or www.socialmediabusinessboosters.com.

SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

Social Media Business Boosters is a world first social media marketing franchise offering low market entry, rapid return on investment, minimal overheads and the ability to grow your franchise from home.

Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

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Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store.

star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

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• Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit www.caltex.com.au and click on ‘Franchising at Caltex’.

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

sumosalad SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. We’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis. SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall. www.steamatic.com.au

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003. If you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business Development on 0418 870 920 or email graham@sumosalad.com who’d love to hear from you.

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 35 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

TELECHOICE The TeleChoice success story started more than 16 years ago. We have now grown to more than 150 locations, and are still growing. Our success is due to having more satisfied franchisees than any other Telco franchise in Australia. In fact, 23 of our franchisees own more than 67 sites.

telstra Are you ready? Partner with one of Australia’s biggest and most successful retail brands • No franchise fees or ongoing royalties • Comprehensive training for licensees and staff, ongoing • Experienced marketing and promotions team

We have existing opportunities and we will be adding new franchises in 2012. If you have the passion for business, and the drive to succeed, we would like you to be a part of our great team. Call our National Franchise Manager on (03) 8699 2555 or visit www.telechoice.com.au

• Highly engaged and experienced licensed store program • Fresh store design and live interactive devices • Backed by one of Australia’s biggest brands Find out more and register your interest today. Visit telstra.com.au/licensed-stores The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement.

Business Franchise Australia and New Zealand 121

A-Z FRANCHISE DIRECTORY The Original Poster Company

around the clock, 7 days a week. Our franchisees enjoy ongoing revenue, wherever they are and whatever they are doing.

The Original Poster Company is the world’s largest Greeting Card Franchise.

The Original Poster Company has no franchise fees, a low cost entry point, and no prior experience is required. Full support and training is supplied from our wealth of experience in the field.

Our home based franchisee network has been distributing high quality, top selling greeting cards to thousands of retail outlets around the globe for 21 years. Shops are supplied cards on consignment, so there is no upfront cost to our retailers. Our franchisees follow a proven business model that ensures once the retailer is set up; our cards sell

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

tiIMBER DOCTOR, THE The Timber Doctor is the latest franchise brand recently launched by Mobile Services International, who developed the successful Leather Doctor franchise. This mobile service business provides repairs to indoor and outdoor timber furniture, floors and trims. With franchisees already in Brisbane,

U Can Build It U Can Build It provides expert help and advice with do-it yourself projects, taking the hassle out of being an owner builder. Clients can build their own design on their land of choice, or renovate at a fraction of the cost. U Can Build It arrange all of the required trades and manage the project for the client. They can even draw up the plans for council approval and submit them if required. With 37 years of experience in the building industry,

UNITED PETROLEUM Established in 1993, United Petroleum, a proudly Australianowned company, has become one of the largest independent fuel companies in Australia with over 270 Convenience Retail sites operating across every state and territory. United continues to invest heavily in its stores and systems which have earned the trust of the people, and respect of the other major competitors. Franchising at United only started in late 2007 and has gained momentum in the last year. United franchisees enjoy ongoing support in the following areas:

Territories are now available Australia wide. Call Dene or Caroline on 0423 882 036 or 07 5597 2300 for an information pack or email australia@originalposter.com www.originalposter.com

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand) www.thextonarmstrong.com.au/presentation

admin@thextonarmstrong.com.au

Sydney, Melbourne and Perth after only six months, you will hit the ground running. The magical onsite repair process would suit those who have some artistic flair and enjoy working with their hands. For more information call Dean Reid on 0438 844 238, or email: info@thetimberdoctor.com.au or visit us at www.thetimberdoctor.com.au.

U Can Build It offers a proven business model with nationwide sales and marketing and web-based operations and communications systems. U Can Build It will even pay franchisees a guaranteed income of $1,500 per week. Franchisees are offered the rights to the exclusive territory of their choice. All leads are supplied and work is scheduled year round to suit the individual’s situation. For more information call 0401 555999, email james@ucanbuildit.com.au or visit www.ucanbuildit.com.au.

national promotional program • Benefits of a preferred supplier network • Five week induction program and on-going training • Fully maintained fuel ordering & supplier program United is a proud member of the Franchise Council of Australia (FCA) and was recently awarded 2011 Canstar – Most Satisfied Customers (Service Stations)

• Exclusive affiliated partnerships (e.g MYER one program)

Franchising enquiries: National Franchise Manager: Russell Desa Ph: (03) 9413 1594, Mob: 0488 223 022 Fax: (03) 9413 1401 Email: Russell.Desa@unitedpetroleum.com.au

• Merchandising/Marketing Guidance, support and

Website: www.unitedpetroleum.com.au/franchising/welcome

• Guaranteed minimum income on Fuel Commissions

122 Business Franchise Australia and New Zealand

V.I.P. Home Services australia

In 2009 and 2010 V.I.P. Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

V.I.P. was the first company to start franchising in home services in 1979. Today V.I.P. has over 1100 franchisees across Australia and New Zealand. V.I.P. Is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Lawns and Garden Maintenance.

V.I.P. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work.

V.I.P. HOME SERVICES NEW ZEALAND

exclusive territories with established customers and have provided a lifestyle choice to their franchisees for over 38 years. A V.I.P. franchise is suitable for couples or individuals. Comprehensive training and support is provided, including 4 weeks paid training.

V.I.P. is a professional home services franchise which provides flexible, multi-serviced businesses. One of the best known franchise systems in New Zealand and winners of the Best Franchise System – Home Services at the Westpac NZ Franchise Awards 2005, 2006 and 2007. Franchisees can work either indoors as part of the Home Cleaning division, or outdoors in the Lawnmowing & Gardening division. V.I.P. offers

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

For further information call V.I.P. Home Services on 13 26 13 or visit www.vipfranchisesales.com.au

In addition V.I.P. are actively seeking regional Master franchisees for both lawn-mowing and home cleaning throughout New Zealand. A proven record of people management and sales experience together with sound work ethics, honesty and integrity are required. For further information, contact Estelle Logan on 09 2630544 or email estelle@viphomeservices.co.nz

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email franchise@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.net

YONG REAL ESTATE

world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world creating International Super-offices. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

business franchise australia and new zealand

For more information call 03 9787 8077

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www.businessfranchiseaustralia.com.au or

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For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to AUSTRALIA AND NEW ZEALAND

Business Franchise Australia and New Zealand 123

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TOP 10 FRANCHISE SYSTEMS

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations

For more details visit snooze.com.au or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au

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JIO<>O )<I?J N C@<? JA >@ JI (03) 9385 0777 JM QDNDO www.franchisenandos.com.au