Business Franchise AUS & NZ Nov/Dec 2012 by CGB Publishing

T he

ma g a z ine

VOL 07 ISSUE 01 november / december 2012

for

franchisees

AUSTRALIA and NEW ZEALAND

Award winners

Australia’s top franchise systems

! e t i t e p p A n o BIt’s the food edition!

For better or worse:

Working with your better half

$4.95 (AUD), $6.95 (nz) inc. gst.

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

Take control of your future Run your own business

Fastway Couriers has a number of exciting franchise opportunities available! • Low start up costs

• Exclusive territories

• Guaranteed income package*

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• Award winning system for over 25 years

• Enjoy the freedom of working for yourself

To ﬁnd out more contact us: Australia:

New Zealand:

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* For a deﬁned period. Conditions apply. Fastway Couriers (Australia), ABN 38 057 389 769. | Fastway Couriers (NZ) Ltd. Fastway Couriers is a franchised courier network and its businesses are independently owned.

0800 4 FASTWAY fastway.co.nz

D T

Australian Credit Licence 387405.

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

“Making a choice from all the fantastic business opportunities may be difficult, but by thoroughly researching the available franchise systems, you will no doubt find one that’s perfect for you.” Stacey Evans, Editor, CGB Publishing.

From the

BUSINESS FRANCHISE AUSTRALIA and new zealand

Editor R

ecently I attended the Fine Food Australia expo in Melbourne, and I have to admit, as a self-confessed ‘foodie’ I was certainly in my element! One thing about the expo that really stood out for me was the sheer variety of food choices we in Australia are treated to. And the world of food franchising is no different, the choices are endless. From salads and wraps, to burgers and fries, from juices to decaf organic soy mocha lattes, potential franchisees can certainly get their fill of food business opportunities. In this edition, we have experts, some who have spent their whole careers working in food, providing the best advice for those considering getting into a food related franchise. Turn to our feature story, Bon Appetite!, for an overview of Australia’s successful food industry and where to start when thinking about joining a food franchise. Making a choice from all the fantastic business opportunities may be difficult, but by thoroughly researching the available franchise systems, you will no doubt find one that’s perfect for you. James Grima, successful entrepreneur and Founder and CEO of Positive Training, gives us his top six secrets to running a successful food franchise, whilst Ilya Furman of Franchise Legal provides some legal advice

VOLUME 7 ISSUE 1, november / december 2012 publisher: Colin Bradbury. colin@cgbpublishing.com.au EDITOR: Stacey Evans. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com.au

when purchasing a food franchise. Tim Kilham discusses the importance of choosing the right business structure when setting up your franchise business, and Gabby Kelly, Managing Director of Bakers Delight, considers a topic close to all of our hearts – for better or worse – in her article, Running a Business with your Better Half. As you work your way through the magazine, you’ll find more advice as well as profiles of some of Australia’s top franchise systems, and don’t miss our What’s New! pages to keep abreast of some of the recent goings on in the world of franchising. It’s exciting times at CGB Publishing with the recent launch of our new-look website. The new site is functional, easy to navigate, and looks great! Visit us at www. businessfranchiseaustralia.com.au and check it out. While you’re there you can subscribe to our weekly newsletter - get the latest news in franchising delivered to your inbox every week. Also check out our app available on the App Store, or Android, and subscribe to our digital edition – never miss an issue again! I hope you enjoy the issue and good luck on your franchising journey! Stacey Evans Editor

SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au SALES & marketing executive: Maria Cook. maria@cgbpublishing.com.au PRODUCTION: Joanne Tuffy. production@cgbpublishing.com.au ACCOUNTS: Di Mannes. accounts@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: Gelatissimo TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents November / December 2012 On the Cover 11

Cover Story

The Gelatissimo brand comes of age

67 Feature Food franchising – Bon Appetite!

with your better half

Gabby Kelly, Bakers Delight Holdings

90 2012 NAB

FCA Excellence in Franchising Awards

80 Running a business

In Every Issue

Franchisor in Depth

06 What’s New!

32 Crema Espresso

14 FCA – Franchises outperforming the rest

42 Pack & Send NZ

Announcements from the industry

Steve Wright, FCA Executive Director

60 Jesters Pies

16 FCA – Australian franchisees, take a bow

Stephen Giles, FCA Chairman

18 FANZ – At the World Franchise Council meeting

Graham Billings, FANZ Executive Director

67 Feature Article

Food Franchising – Bon Appetite!

Focus Feature 64 The Melting Pot 85 Retail Food Group

106 Behind the Headlines

Jason Gehrke, Franchise Advisory Centre

107 Professional Services Listings 108 Franchise Listings 110 A-Z Franchise Directory

also in this issue:

Food Franchises & Services 1

RedCat

11 Gelatissimo

Battery World................................................. 45

21 Salsaâ&#x20AC;&#x2122;s Fresh Mex Grill

Brazilian Beauty............................................ 51

32 Crema Espresso 38 BKâ&#x20AC;&#x2122;s Takeaway

Caltex.................................................................. 29

53 Urban Burger

Coders. .............................................................. 55

60 Jesters Pies 64 The Melting Pot 71 The Original California Burrito Company

72 Taco Bill 73 Ordermate 78 SumoSalad

Diversified Exhibitions............................ 102 Fastway Couriers....................................... IFC FC Business Solutions. ............................ 15 Franchise Relationships Institute........ 53

81 Silverchef

Franchise Selection.................................... 48

83 Retail Food Group

Hairhouse Warehouse.........................OBC

93 Country Chicken and Pizza Express

Jetts..................................................................... 19

100 Dome Coffee 103 7-Eleven 104 Tasty Trucks

Expert Advice 20 Choosing the right business structure

Link Business Broking.............................. 35 Mercedes-Benz Australia.......................... 2 Resicert Property Inspections............. 54 Snooze.............................................................IBC

Tim Kilham, Lanyon Partners

Social Media Business Boosters..... 10

26 Franchising holding strong in tough times Greg Hodson, PwC

Spray Pave Australia.................................. 98

30 Leading the way for women in franchising Corina Vucic, FC Business Solutions 40 First things first

Darryn McAuliffe, NAB

46 Co-branding food franchises

TeleChoice....................................................... 63 The Australian Drug Detection Agency............................................................... 89 The Award Bookkeeping

Stan Gordon, Franchised Food Company

Company.......................................................... 36

50 Legal advice: When buying a food franchise Ilya Furman, Franchise Legal

The Timber Doctor...................................... 96

56 Ensuring a fair workplace Lynda McAlary-Smith, Fair Work Ombudsman 76 Top six secrets to running a successful food retail franchise James Grima, Positive Training 86 Networking at main events Tania Allen, Vision Alliance 94 Delivering emotional value Cath Sutherland, Conscious Business

Thexton Armstrong..................................... 58 Toolforce. .......................................................... 12 Total Tools........................................................ 24 V.I.P. Australia................................................. 88 Vision Alliance................................................ 53

what’snew! Top Snap crosses the ditch As a leading national supplier to the Australian real estate industry, property photography franchise Top Snap recently announced its launch into New Zealand. The group’s first Kiwi franchise recently opened in Auckland, with more territories expected to open in the coming months. Top Snap’s General Manager, Helen Clarke, explains how its overseas expansion came about as a result of massive growth down under coupled with strong growth indicators in the New Zealand property market. “In the last three years alone Top Snap has increased its number of territories by almost 200 per cent, to a total of 45 areas, while turnover has increased fivefold. With growth this strong and an established and proven franchise system behind us, we felt the time was right to bring our model ‘across the ditch’,” she said.

She went on to explain how positive signs indicating that the New Zealand property market is growing strongly, were also an important factor in the decision to offer Top Snap’s services to a new market. “In Auckland alone, property listings coming on to the market were up 21 per cent in

July and June respectively, compared to last year. Other strong growth indicators for the Auckland area are the number of property sales, and median sales prices, both of which have increased over the past three months compared with the same period last year,” said Ms Clarke.

Outback Jacks reaches new heights Outback Jacks Bar and Grill now has a new Master Franchisee (Outback Jacks NSW Pty Ltd). Together owned by Rob Watkin and Gary Blyton the master rights deal is set to take the brand to new heights. There are currently eight restaurants opened in NSW with another about to start construction at Fox Studios in Sydney. The relaxed Aussie outback themed steakhouse concept is a great dining option for a wide demographic said Blyton. “I had already met and knew Graeme Diamond, the franchisor, from my previous businesses in the Australian food and franchising sectors and had watched the concept grow from the time Coolangatta opened when my wife and I would drop in for a meal,” he said. “The family friendly aspect really appealed to me, having two kids and knowing how good it is to go somewhere and relax over a good meal and a beer whilst the kids are happily playing in the kid’s room. “There are many people we all know that have often dreamed of owning their own pub but for most it’s just not possible. With our bank finance accreditation and refined financial modelling we see new franchisees that can open and own their own bar and grill from as little as $250,000 - $300,000 depending on the site and offering from the landlord.” Owner and partner Rob Watkin is a successful franchisor with close to 50 franchisees operating in the Top Snap property photography business so will no doubt leverage off this experience to add to the overall management of the new steakhouse chain.

6 Business Franchise Australia and New Zealand

Fastway Couriers and Sail Vega deliver hope A pallet of medical and educational supplies has been delivered to isolated island communities in East Timor and Indonesia by humanitarian tall-ship Vega, thanks to the help of Fastway Couriers Albury, Melbourne and Adelaide.

“We also visited a very remote island called Banda Neira in Indonesia, where our onboard doctor called the local midwives from all the surrounding islands together and spent a day training them in the use of the midwife kits which Vega had put together with the help of Fastway’s donations.”

Sail Vega spokesperson, Alexis Marsh, says the generosity of Australian donors, such as Fastway Couriers, has provided teachers and midwives in some of East Timor and Indonesia’s most remote villages with access to much needed equipment.

Fastway Couriers CEO, Richard Thame, says investing in worthy community causes is a priority for the franchise.

“Fastway helped deliver hundreds of kilos of educational supplies donated by kids in Melbourne schools. Each child in the orphanage received a ‘Kids Kit’ with a school bag, letter from the Australian students and school supplies inside. They were so excited!

“On behalf of the franchisees in Albury, Melbourne and Adelaide, we are honoured to have been involved in this fantastic project. We were given a task to transport the critical goods over a large distance with a short turnaround, and I think the fact that we made sure they arrived without a hitch is testament to the quality service offered by each one of our 700 franchise partners across the nation,” says Thame.

Flowers by Fruit now open in Melbourne Flowers by Fruit has gained a reputation for delivering happiness in Sydney through their commitment to delivering quality products and service. With the aim to be the leader in edible fresh fruit and chocolate fruit arrangements in Australia, the multi award winning Flowers by Fruit has opened up its second Creation Centre, this time in Melbourne. Founder Tania Katsanis, says “the decision to open our second store in Melbourne was easy, as we get enquiries for delivery into this city every day. Based in Ashburton, means we have easy access to almost anywhere in the Melbourne CBD.” Continuing their dedication to social responsibility and commitment to limiting waste, Flowers by Fruit will be donating all its excess fruit to St Vincents de Paul who in turn will use this to feed the less fortunate in Melbourne. Flowers by Fruit is supporting their new store with the traditional local area marketing, hitting the pavement with delicious chocolate fruit samples for people to try along with the more modern forms of marketing such as Facebook and other digital means. “We’re a success story in the making” says Tania Katsanis.

Business Franchise Australia and New Zealand 7

what’snew! A TECHNOLOGICAL FIRST IN AUSTRALIAN RETAILING we’ve delivered this technology to customers before any other retailer,” he said. “We’re capitalising on the power of the internet in-store to offer customers a new level of freedom, knowledge and convenience,” said Mr Culmsee. A large screen at the store entrance displays national and local marketing content and senses and reacts as customers approach. “They can review promotional content, search the online product gallery, add items to their wish list and have a custom PDF brochure created and emailed to them directly from the screen.” Accessing the emailed content via their smartphone whilst in-store makes the shopping trip faster and easier. The retail landscape is poised for big change with one bricks and mortar retailer delivering Australian-first webbased capabilities in-store for the ultimate in shopping convenience. Bedshed Chief Operating Officer Gavin

Culmsee said no other retailer in Australia was bringing this complete customer service, delivered by the internet, to its in-store environment. “Bedshed’s Joondalup store is now showcasing best practice e-commerce and

“We find many shoppers want to make decisions but their family or partner isn’t with them. If she’s shopping and he’s at work, the PDF brochure can be emailed immediately and a faster, more informed decision can be made,” he said.

Swimart celebrates 25th anniversary milestone Australasia’s largest pool and spa specialist group Swimart recently celebrated a major milestone – with its first franchise store turning 25. The Swimart franchise network boasts 66 stores around Australia and New Zealand and a fleet of more than 200 mobile service vans – and it continues to expand. Chris Fitzmaurice, Swimart Australasian manager, says the anniversary is testament to the success of the Swimart franchise model. “Over the past 25 years many other franchise businesses have been created, established, grown and then ultimately failed, yet the Swimart franchise system remains, stronger and better than ever,” Fitzmaurice says. Owner John Pavett outside the Swimart Miranda store

“At 25 Swimart Miranda is leading the way, but there are several other franchisees who

8 Business Franchise Australia and New Zealand

have been with the business for over 20 years, with the average length of ownership being ten years. The longevity and success of our franchisees, particularly in this day and age, speaks volumes about our system.” According to Fitzmaurice, the type of people attracted to the Swimart network have an astute eye for business and can see that the figures add up. “Generally, our businesses generate high turnovers and are profitable with excellent margins,” he says. Swimart is owned by ASX-listed Waterco Ltd, which manufactures and distributes a diverse range of products for the international swimming pool and water treatment markets.

Plus Fitness Going from strength to strength Plus Fitness has been successful in making the Smart50 for the SmartCompany Awards 2012, ranking in 28th place. The award is testament to the success of Plus Fitness. “Growing fast enough to be eligible for the Smart50 2012 is a great achievement and Plus Fitness has beaten literally 100’s of entries to make the 2012 list,” said franchisor Nigel Miller. The Award recognises Australian entrepreneurs who are changing their business landscape with Plus Fitness being named in Smart50 ‘Fast Growing Company’ and the ‘Top Franchisor’ categories. The finalists are judged by a panel of Australia’s most successful and recognised entrepreneurs. Plus Fitness recently also received notification of their appearance in the BRW Fast 100 for 2012. “This year’s BRW survey received a record number of entries, and admission to the list has been extremely competitive,” said Nigel. “The cut off for 2012 was a growth rate of 39.22 per cent, the highest it has been in five years. This has added extra kudos to making the 2012 list of the top 100 fastest growing companies in Australia. “We’re extremely proud of the growth of Plus Fitness. We have grown by over 400 per cent in 12 months, and are growing stronger each year.”

‘Real’ Burgers Established in 2003, Urban Burger is one of the original gourmet burger bars in Melbourne. The success of the original store has seen the franchise expand to eight stores in Victoria and four in South East Queensland

and pensioners, “ says franchise manager, Emma Keyte.

Urban Burger offers a system based on 21 variations of chicken, beef and vegetarian recipes that the customer can choose to have as a burger, wrap, or salad.

“Urban Burger currently has franchising opportunities available around the country,” says Emma. “Becoming an Urban Burger franchisee is not just about buying your own business it is about becoming part of the Urban Burger team, where you feel a sense of pride, ownership and belonging, and we are currently looking to share this love around with franchising opportunities across the country,” Emma said.

“Alongside the everlasting love the community have for ‘real’ burgers in amongst the plethora of fast food chains, the option of a wrap or salad also enable us to attract a wider market including a higher percentage of females, the health conscious,

With a recent change in ownership, Urban Burger is under the guide of a fresh, new, dynamic team that have a focus on targeting innovation, a strong brand image and growth.

G.J. GARDNER HOMES FRANCHISE ENTERS HIA TOP ten Australia’s most successful franchised residential home builder, G.J. Gardner Homes, is amongst the nation’s top ten largest new home builders for the first time in 2011/12, according to the latest HIA COLORBOND ® Steel Housing 100 Report. The HIA report, which ranks the nation’s largest 100 residential builders based on the number of homes started each year, found that G.J. Gardner Homes started 1,171 new homes in 2011/12, all of which were detached houses. This makes G.J. Gardner the seventh largest new homebuilder – up from eighth last year, and the first time it has been ranked in the top ten even if high-rise apartments are included. International CEO, Darren Wallis, was elated at the result.

“To improve our HIA ranking in an incredibly tough year for the residential housing industry is an outstanding result for our business,” Wallis said. “We’re also the only builder in the top ten who also builds new homes in the USA and New Zealand. If those figures were to be included in these rankings, we’d be even higher on the list. This shows we’re well on our way to our long-term vision of being the number one home builder in the world by 2025.” G.J. Gardner Homes is Australia’s most successful homebuilder, with an international network of more than 110 franchises and an annual turnover in excess of $500 million.

Business Franchise Australia and New Zealand 9

SMBB Full Page Advert ART PATH.indd 1

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COV ER STO RY

The Gelatissimo

Brand Comes of Age T

he Gelatissimo brand has been built on a commitment to using the perfect combination of the finest ingredients to produce irresistibly good artisan gelato made fresh daily in store. Now, as the business marks ten years of operation, Gelatissimo continues to invest in refining its systems to maintain the perfect recipe for the financial success of all franchisees. Its ingredients for success include a strong cohesive senior management team, steady and sustainable Australian and international expansion underpinned by astute franchisee selection, distinctive marketing and an ongoing commitment to product innovation and training. Gelatissimo’s talented team is led by joint CEOs, Domenico and Marco Lopresti, who have lived and breathed gelato for most of their lives. The brothers have recently been joined by gelato expert Anna Temellini, who relocated from Italy to take up a new role in the business that ensures the product line remains full of delicious new surprises that consistently exceed customer expectations. Network logistics have never been stronger. Recent recruit, Retail Operations Manager, Chris Willis, brings years of corporate experience at Aldi, and Training and Compliance Manager, Nathaniel Rowe has years of service with McDonald’s and brings a level of enthusiasm and passion for the brand that is difficult to rival. Chris and Nathaniel’s experience with multi-national organisations ensures that they have the vision and experience to guide Gelatissimo as it becomes a more dominant international player. Australian expansion continues apace, with three new gelaterias recently opening in Newtown, Belconnen and Toowoomba. Gelatissimo’s scientific approach to site selection ensures that new outlets are ideally located, and a decade of experience combined with the property development knowledge of its parent company supports

franchisees with lease negotiation and store fit-outs. Gelato is proving to be an international language with three gelaterias opening in rapid succession in Kuwait and two new outlets planned before Christmas in the Philippines. Unlike some franchises, Gelatissimo has no interest in undisciplined growth that disadvantages existing franchisees and weakens the entire network. Its recruitment process has been refined over time and new franchisees are only accepted once they have displayed commitment to product excellence and customer service. Most recruitment is handled in-house and transparent recruitment processes are FCA compliant. Gelatissimo seek franchisees through traditional and online media and take a lateral approach to finding candidates suitable to join the Gelatissimo family. This includes forming strategic alliances with migration agents, lawyers, accountants, and small business and franchise groups. Franchisee training is another important component to Gelatissimo’s success. New recruits are trained in business planning, sales, local store marketing, coffee and gelato making, food safety, equipment cleaning and maintenance, inventory and cash management, staff management, and customer service and loyalty building. There is ongoing training for new products and innovative customer service techniques and franchisees receive regular visits from field staff to ensure Gelatissimo’s exacting standards are upheld. Marketing has always been one of Gelatissimo’s strengths. A dedicated marketing team produces ongoing product promotions, competitions and consumer activity that keeps the brand top of mind. Gelatissimo has a highly interactive new website and is successfully harnessing the power of social media through Facebook and Twitter.

If an ever growing army of happy customers and franchisees isn’t a clear demonstration that Gelatissimo is hitting its strides, the company has also recently been recognised in industry awards including the NAB FCA International Franchise and Italian Chamber of Commerce and Industry Business Awards. Ten years is a long time in business, but the brothers see the first decade as just the beginning. Over the last decade they have built the platform for a gelato empire that can encompass not just all corners of Australia, but across the world. For more information about franchise opportunities visit: Web: www.gelatissimo.com.au/franchising

Business Franchise Australia and New Zealand 11

PROFILE : Too l force

A driving force in tools W

ith over 25 years of experience in the automotive tool industry, Toolforce is your opportunity to join in the success of this growing company. Toolforce currently has 15 vans operating throughout New South Wales and Canberra. “Toolforce vans are a one stop shop for all professional tradespeople in the automotive industry,” says Director Andrew Vernon. “Automotive workshops, motorcycle, transport and even aviation service businesses all rely on Toolforce. As a respected and trusted supplier, Toolforce offers its customers both great product and service.” Toolforce takes pride in its high quality product range. “We offer a large range of high quality tools at competitive prices and take the store directly to our customers. “And when we say ‘high quality tools’, we mean it. These tools are designed for professional use only; Toolforce doesn’t sell cheap, throwaway tools. Our range includes some of the most well-known and respected brands in the business. “Our tagline, ‘Freedom of choice, not just one brand’, demonstrates this. “Toolforce’s exclusivity puts its vanchise operators at a competitive edge over their opponents – with a large number of our tools not sold anywhere else,” says Andrew. “It is

this dedication to supplying a high quality product that separates us from the rest,” Andrew says. Toolforce’s vanchise operator’s benefit from a recognisable distribution brand, with the comfort of having a marketing team to support them, whilst enabling them to retain their own independent business. “Our easily recognised silver vans ensure we always have a professional appearance that sets us apart,” says Andrew. A fantastic opportunity awaits those looking to become a part of a growing company and join successful owner/operators selling automotive tools and equipment direct to end users. You will be backed by a team of tool professionals dedicated to customer support and committed to high quality service. As a group, Toolforce offers a proven partnership package. This includes: • No expensive commercial leases on retail premises – a Toolforce operator owns their retail space: it has four wheels! • No ongoing licensee royalties – we are in the same business as our operators: selling tools. • Advertising, marketing and promotions provided by Toolforce. • Ongoing negotiations with suppliers to ensure Toolforce operators achieve the best available price. • Opportunity to expand/sell or divide areas as some vanchises have already done.

12 Business Franchise Australia and New Zealand

• Minimum set up costs from around $35,000. • Toolforce’s success is directly linked to the success of its operators – they want you to succeed and they’ll give you all the backing necessary for success. “As a new Toolforce licensee, you will attend onsite training at the head office in Kings Park, NSW. You will be provided with a checklist to help you get started, and we also provide regular ongoing product knowledge sessions for all of our operators,” says Andrew. “We also offer all of our vanchise operators a 2.5 per cent rebate for the entire years sales, at Christmas time. This is a great incentive to sell as much product as possible during the year and get the bonus at a time when most of us can do with a little extra money in our pockets. “Toolforce is a family owned business, and we consider each of our vanchises as part of the family. “We have regular get-togethers with all of the vanchise operators, where we can come together in a social setting with our families and share our experiences. We really are a family orientated business,” he said. If you would like to become part of the Toolforce family contact: Phone: 02 9831 6555 Email: avernon@newtools.com.au Web: www.toolforce.com.au

QUALITY 1ST

JOIN TOOLFORCE, A FORCE TO BE RECKONED WITH! For some there comes a time when working for the boss just isnâ&#x20AC;&#x2122;t fun, or as rewarding as it should be. If youâ&#x20AC;&#x2122;re looking for an opportunity to be your own boss, with a proper business system that rewards you and your family for your efforts, look no further. Toolforce van operators sell high quality professional use tools including the most well-known and respected brands in the business. Backed by an effective marketing program including ongoing marketing and promotions, you and your trade customers will be the winners. Join the 15 strong independent operators who have never looked back! Call us today to discuss joining Toolforce.

02 9831 6555 avernon@newtools.com.au 1 Romford Road, Kings Park NSW 2148 Business hours: Mon - Fri, 8am - 5pm

www.toolforce.com.au Business Franchise Australia and New Zealand 13

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“Clearly, the Australian franchise sector has demonstrated its resilience and its great and successful persistence in the face of testing economic conditions.” Steve Wright, Executive Director, Franchise Council of Australia.

Franchises outperforming the rest O

ctober 2012 – a tough time to be in business, right? Yes, indeed; but the end of the world as we know it?

No way.

In fact you can make a strong case for it being an opportune time to get into business – especially if the business opportunity in question is a franchise business in a brand with a proven track record. So long as there is the prospect of making reliable ongoing sales, the best time to get started in business is when everyone else is worried, withdrawing into their shell, or leaving the scene completely. In the stock market, this approach is called countercyclical investment. The famous owner of outstanding international investment house Berkshire Hathaway, Warren Buffet, and market-making investor George Souros, have amassed huge fortunes using this principal. The equivalent in small business is buying when others are selling; growing when others are shrinking. It takes some bottle to do it, but it can pay big dividends. And it goes a long way to explaining why established franchise businesses have so dramatically outperformed the rest of the small business market in recent years. A private client survey by PriceWaterhouse Coopers published in September found that in 2012, the top 200 franchise brands had recorded revenue growth of ten per cent or more. This figure compared to Australian

economic growth of about 3.5 per cent - a number which would have been considerably lower without the contribution of the mining boom. Look overseas and you will see a number of countries which have been in negative growth over the past 2-3 years, in the wake of the global financial crisis. The amazing thing about this performance in established franchising is that it is not a flash in the pan. PwC has surveyed that same top 200 franchise systems each year since 2008, and they have registered ten per cent plus growth in each of those years – a remarkable performance in anyone’s books, and not dependent on record high commodity prices and demand from China. This is purely home grown growth, almost completely fed by the Australian consumers of retail and service offerings. Franchise businesses earn about $300 million in export revenue each year, which is great for the nation. But it is only a modest amount of cream in what is a huge sector of huge importance to the national economic good. Two years ago, the total turnover of Australian franchise businesses was $128 billion, according to Griffith University, the only institution to regularly monitor the total output of the franchising sector. Today that number has grown to $130 billion – an impressive ten per cent of the nation’s total output.

assistance. In almost all western economies there is direct assistance given to small business development, and, in many cases, specifically for franchising businesses. But not in Australia. Despite our smaller size compared to other countries, Australia has the world’s third biggest franchise sector (after the U.S.A. and Japan). We have done this on our own, without assistance from Government or any other body. Clearly, the Australian franchise sector has demonstrated its resilience and its great and successful persistence in the face of testing economic conditions. The most recent survey by the Bureau of Statistics found that almost 1000 businesses a month are going out backwards. News columns are filled with stories of businesses going broke. A franchise does not come with a guarantee of success. But it does come with a recognised brand, with a verifiable track record. If it is one of those in the well established category, maybe in the top 200 surveyed by PwC, there is a good prospect it is a business which has not only survived the GFC, but has continued to grow through it and after it. That’s the kind of business I would prefer to be in.

All this is achieved without Government

14 Business Franchise Australia and New Zealand

FC_

Meet the team

GO TO OUR NEW WEBSITE

fcbusinesssolutions .com.au

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franch ise cou nci l of austra l i a

Australian franchisees, take a bow.

16 Business Franchise Australia and New Zealand

“Franchises are leading the pack in just about any retail or service industry you care to name.” Stephen Giles, Chairman, Franchise Council of Australia.

Amid gloom and pessimism, here and abroad, Australia’s 70,000 franchisees are turning adversity into opportunity. They are maintaining or growing revenues while others are contracting or closing. They are providing employment opportunities for about 700,000 people, when others are laying off workers. Of course, this is not a perfectly universal picture. All small businesses are feeling the pressure of global uncertainty, weakened consumer confidence and increased competition. Some have failed in these tough times. Yet, in franchising, what we have found in the past few years since the GFC is that the majority of franchisees have either held their ground, or improved their turnover or profit and in some cases both. Franchises are leading the pack in just about any retail or service industry you care to name. Think food, bakery, pharmacy and convenience stores; real estate, petrol, motor vehicle, bedding, homewares, beauty, pool servicing and home services. There is a group of franchise companies at the head of each category. Now try to imagine the stand-alone businesses successfully competing with these franchise groups. They are a lot more difficult to identify. Franchises are on the street corners and highways of our capital cities and almost all of our regional towns as well. And they are

playing an active, positive role in the local community, raising money for the charities and sporting and social groups which are the glue for our communities. All of this is great for the economic good of the nation and the good health of local communities. The good news for the franchise owners is that it is working to their benefit as well. They are batting on a better wicket. On average, franchise owners are 30 per cent quicker to become cashflow positive than owners of stand-alone small businesses. In addition, they have much greater prospects for longevity. Bureau of Statistics figures show that 45 per cent of small businesses cease operating in the first two years. That percentage grows to 70 per cent after five years. By comparison, the average term of a franchise agreement is about 6.5 years, and 95 per cent of franchisees go on to a second agreement. Even more impressively, 99 per cent of those who want to go into a subsequent term are able to do so. Franchising also provides universal opportunities. Some areas of employment remain largely inaccessible to people from a non-English speaking background, but franchising is trulymulti-cultural. Without any government assistance, franchisors provide access to training, support and opportunity that is far more targeted and relevant than any government assistance program. And those franchisees engage as employees people from their own communities, extending the positive reach of franchising. You only have to look at some of the wonderful success stories on the FCA Franchisee Success Club website

to see the wonderful impact franchising has had on many lives. (www.franchise.org.au/ franchiseesuccessclub) So with all this economic gloom, what is the outlook for Australian franchise owners for 2013 and beyond? Spirits are high, according to a recent study of the top franchise systems by PriceWaterhouse Coopers. Average turnover is expected to rise by nine per cent a year for the next three years. And with an ongoing focus on managing costs and improving efficiency, profit is expected to rise by ten per cent a year. The study, titled “Franchising holding strong in tough times’, also noted some very encouraging customer trends for franchise businesses. Despite historically weak consumer confidence, 77 per cent of franchise systems had recorded stable or increased percustomer spend in 2012. On rate of customer inquiries, 68 per cent recorded stable or increased levels of inquiry. Above all, franchise owners are realists. They know nothing can be taken for granted. Those who think they can sit back and ride on the success of the brand will lose out. What the stats above show is that most understand this and they are working hard to maximize their brand value and their profitability. As we approach the busy end of year period, franchise owners probably won’t take time out to pat themselves on the back. Maybe, as a consumer this festive season, you might take a moment to compliment your local franchisees on their hard work and support for the local community.

Business Franchise Australia and New Zealand 17

franch ise associ at i on of new zea l and

(L – R) WFC Secretariat David Foster and Graham Billings; Vice Chairman and Chairman of the Turkish Franchise Association Gurkan Donat and Dr Mustafa Aydin; Malaysian Minister Dato’ Sabri Bin Yaakob

FANZ at the World Franchise Council meeting in Istanbul

he September meeting of the 45 country member World Franchise Council (WFC) was held in Istanbul, Turkey. The reports from around the world told a wide variety of franchise activity and government involvement. Significant growth is being seen in such countries as Russia, Mexico, Guatemala, France and Malaysia, but very difficult environments exist in others including the Netherlands, Italy and Greece. In many countries, governments have seen the benefit of stimulating economic activity and employment through direct or indirect funding of franchise systems and franchisees. One of the leaders of this is the government of Malaysia and their Minister of Domestic Trade, Co-operatives and Consumerism, Dato’ Sabri Bin Yaakob attended the meeting and gave a presentation on the government assistance, including grants and tax rebates, that were encouraging the development of franchising in his country.

FANZ members can obtain up to date information on the state of franchising in WFC countries from the FANZ office.

FANZ Makes Submission to the Commerce Select Committee Commerce (Cartels and Other Matters) Amendment Bill This bill amends the Commerce Act 1986, introducing criminal sanctions for hard-core cartel behaviour and making amendments to provisions that govern jurisdiction and penalties. For many businesses, one of the key exemptions will be the collaborative activity exemption. The exemption is broad and looks to the substance of an arrangement not its form. It would cover arrangements like franchises, joint ventures and strategic alliances, provided the arrangement has a legitimate purpose. Under the current proposals, however, the interpretation will depend on the view taken in individual cases

18 Business Franchise Australia and New Zealand

by either the Commerce Commission or the Courts. In view of this, FANZ has submitted that franchise agreements should be exempt from the provisions of price fixing and market sharing. We acknowledged there is a potential difficulty in identifying a ‘genuine’ franchise, as opposed to a business arrangement of convenience and suggested that the voluntary self-regulation process of FANZ would provide such confirmation of the ‘genuine’ nature of a franchise and that accordingly membership would automatically provide exemption from the provisions. We believe that there continues to be a lack of clarity in defining whether a franchise model is a ‘collaborative activity’ as defined under the draft Bill and that this will cause compliance costs and uncertainty in franchise systems. The Commerce Select Committee is due to report in March next year.

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Business Franchise Australia and New Zealand 19

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“When the time comes to sign on the dotted line, you need to make sure that you have already determined the appropriate business structure.” Tim Kilham, Director, Lanyon Partners

choosing the right BUSINESS STRUCTURE W

hen you buy a franchise – indeed, before you buy a franchise - you need to consider the business structure that will be most appropriate. When the time comes to sign on the dotted line, you need to make sure that you have already determined the appropriate business structure. If, later, you find that the business structure you have chosen is not appropriate, then there may well be significant costs to change the structure. For example, assume you originally set up the business as a sole proprietor and later decided it was more appropriate to operate through a trust. To do so; • will involve legal costs. New documents will need to be drawn up in the name of the new entity. • may result in a tax liability. Although the business is being sold from you as a sole proprietor to a trust that you control, from the Australian Tax Office perspective this sale is the same as a sale to a third party, and if the business is worth more than you paid for it, there is a taxable gain. You should therefore make sure you choose the right business structure when you acquire the franchise. Your choice of structure includes: • Sole proprietorship [sole trader]. You as an individual operate the business, receive income and pay expenses. • Partnership. This is a structure where two or more

20 Business Franchise Australia and New Zealand

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personal assets are at risk. When the franchise business operates as a company, or when it operates as a trust with a company as trustee, there is some asset protection in that the personal assets of the business owner are not directly at risk. The company is the legal entity operating the business [whether it is a company trading in its own right or acting as trustee] and its assets and liabilities are separate from the assets of the individuals who own the company. Prima facie, if a company is unable to pay its debts, the creditors must claim against the company and have no right to recover the amount owed from the personal assets of the franchise owner. For many people purchasing a franchise this protection is an important factor and the reason why they operate using a company. individuals or entities operate in partnership, sharing profit in an agreed proportion. The partners can be individuals, or entities [companies and trusts] or any mixture of these. • Company. A company is owned by its shareholders and managed by its directors. Shareholders and directors often are, but do not have to be, the same people. Even if you own 100 per cent of the shares of the company, it is a separate legal entity to you, and the company must prepare financial statements and an income tax return each year. • Trust. There are many different types of trusts. The most common trust – the one used by most franchisees – is a discretionary trust. This is often called a family trust. What factors may influence your choice of structure?

Cost The cheapest business structure to set up is undoubtedly a sole proprietorship or partnership. It may not cost anything to set up such a structure, and often the only cost is registration of a business name, which costs less than $100. A company will usually cost about $800 - $1,000 to set up, as will a discretionary trust. If the family trust has a company as its trustee – and that will often be the case – then the cost of setting up the trust together with its trustee will be approximately $1,600 - $2,000.

If cost was the only consideration, sole proprietorship and partnership would be the winner every time.

Ease of Operation A sole proprietorship is simple and easy to operate. It is the least complex of the structures. The other structures are all more complex. Each of the other structures involves, unlike a sole proprietorship, the preparation of more than one tax return. The other structures may involve the payment of salaries to the franchise owner as well as payments of distributions or dividends to the franchise owner. Generally, they will require more paper work, more financial statements and will involve greater complexity. However, as we shall see, the greater complexity and – in cases of companies and trusts the greater cost – are often offset by other advantages.

Protection of Personal Assets Nobody goes into business expecting their business to fail, but of course many businesses do fail. When businesses do fail, most business owners would like this failure not to affect their personal assets – house, car, investments etc. Sole proprietorships and partnerships, when the partners are individuals, offer little in the way of asset protection. With these structures, individuals are personally responsible for the debts of the business and if the debts are not paid, the creditors – the people who are owed money by the business– can sue the individuals and thus

22 Business Franchise Australia and New Zealand

Having said that, the protection offered by companies is often more theoretical than practical. This is because directors and shareholders of companies are in many cases required to provide personal guarantees by the major creditors [banks, landlords and franchisors] and when this happens the individual becomes personally liable for the debts in the same way as a sole trader or an individual partner.

Flexibility Sole proprietorships are the least flexible of structures [in terms of distributing income], whilst discretionary trusts are the most flexible. All income earned by a sole proprietor is included and taxed in the hands of that sole proprietor. Income cannot be split with any other person. With partnerships, income is split each year in proportion with each partner’s agreed profit share. Partners sometimes would like to vary their share of the partnership profit each year in such a way as to minimise their tax, but this is not acceptable to the Australian Taxation Office. Companies, after paying appropriate salaries to persons working in the business, distribute the balance of their income after tax by paying dividends to shareholders. Shareholders cannot easily be changed from one year to the next (or at least, not without significant tax consequences). The trustee of a discretionary trust is able to determine each year how much income, if any, will be distributed to beneficiaries. In a typical discretionary trust, beneficiaries include the franchise owner and their wider

family members. In practice, this means that the trustee has the ability to distribute income each year in the manner that is tax effective. Each year any beneficiary can receive any amount of income at the discretion of the trustees. This flexibility is not available with the other business structures. However, it is possible to have a discretionary trust as the shareholder of a company, and in this case, this joint company/trust structure provides a similar degree of flexibility to a discretionary trust.

Income Tax Minimisation Individuals pay tax at rates that vary from 0 per cent at lower levels of income up to about 47 per cent at higher levels of income. Companies pay tax on profits at a flat rate of 30%. Partnerships do not pay tax – partners pay tax on their share of the partnership profits. If the partners are individuals the rate of tax will be between 0 per cent and 47 per cent and if they are companies the rate of tax will be 30 per cent. Trusts rarely pay tax – instead, the profits of the trust are distributed to beneficiaries who pay tax at their marginal rates. With the flexibility mentioned above comes the ability to distribute income to persons and entities at favourable tax rates. For this reason, trusts normally are the most useful vehicles for distributing income in a way that minimises income tax. Trading companies provide less flexibility and less ability to minimise income tax in most cases. Sole proprietorships and partnerships, where the partners are individuals, are the structures which make it most difficult to minimise income tax. All income must be distributed to the individual or individuals, who must pay tax on that income at their marginal rates.

Capital Gains Tax Minimisation All business owners would like to receive as much money as possible, after tax, on the sale of their business. This requires both maximising the selling price and minimising the tax that is paid on the gain on sale of the business. Most people are aware that if they make a capital gain on the sale of an asset, the gain usually qualifies for the 50 per cent discount, which means tax is paid on only half the gain. This applies equally to the sale of a business as it does to the sale of shares or an investment property. However, the one instance where the 50 per cent discount will not be available is when

the gain is made by a company. If a company sells an asset and makes a capital gain, it will pay tax on the full capital gain. For this reason, a company is not usually the best structure for minimising capital gains tax. In broad terms, each of the other business structures qualifies for the 50 per cent discount. This includes discretionary trusts, even when the trusts have companies as trustees. Provided certain criteria are met, the sale of the business may also qualify for a further 50 per cent small business concession [this concession is in addition to the 50 per cent discount, thereby reducing the taxable portion of the gain to 25 per cent of the total capital gain]. In practice, these concessions are fairly complicated, but all of the business structures will qualify to some extent for these concessions. The one advantage that a discretionary trust does have over the other structures is that the taxable portion of any gain can be distributed (like ordinary income, and again subject to complicated rules) at the discretion of the trustee to those beneficiaries who are in a position to receive the income in a tax effective manner.

Conclusion This article has only scratched the surface of some of the considerations to be taken into account in choosing your business structure. It should demonstrate to you the importance of careful consideration when choosing the business structure for your franchise purchase. Tim is a director of Lanyon Partners Chartered Accountants and heads up their franchising division. Tim has provided advice to, and acted for, many franchisees and franchisors, and is particularly active in advising on the purchase and set up of franchise businesses. Lanyon Partners has three divisions – accounting/tax, financial planning and insurance broking. Its emphasis is on developing strong relations with clients and clearly understanding their needs and goals. Contact Tim at: Phone: 03 9861 6140 Email: timk@lanyonpartners.com.au Web: www.lanyonpartners.com.au

Anthony Douglas – Principal coders (20 years digital experience, over 40 national and international awards).

Trapped by your own website? In this digital day and age a high quality professional looking website is paramount to success. This year the worldwide Internet user count reached 2.27 billion. The world has not witnessed so much change since the industrial revolution, and it only has just begun. Below are a couple of pointers when undertaking a new webproject.

Non-Proprietary Software: Ensure your website is not being built in “proprietary software”. When investing for a custom web application or website, you want to be able to keep and modify as you please. By choosing a provider that offers non-proprietary software, you have this freedom to change and modify, and take your business elsewhere. Just remember 48% of marriages end in divorce. Australian Made: Many web companies out there simply take the brief and ship your site off to a country where labour is cheap (India for example), without the client knowing! Always check with your provider that work is done in-house. Shipping projects offshore is high risk in regards to security and leaves your code and data vulnerable to all kinds of illegal activity. Be-aware, you have the right to ask (get it in writing).

Website Design: Once again check that the design is original and not simply a template, a website is your brand, it’s the face of your business. You want to ensure the website represents your brand, your business. It has happened where one web company has used a web template for a Food – Bakery Business, only then to see one of their competitors have also used the same web template. There goes all your brand equity and the investment you have made to position your business online.

“Whether it be a website, .app etc. A digital strategy is key, don’t fall in the trap thinking now you have a website it is going to increase your bottomline, it won’t. A well-planned digital-strategy will.” Contact Coders on 07 3257 7242.

Business Franchise Australia and New Zealand 23

PROFILE : tota l too ls

TOTAL TOOLS NETWORK CONTINUES TO GROW T

otal Tools, Australia’s leading tool retailer continues its national expansion with new stores in Victoria, Canberra and Queensland recently announced. These welcomed additions to the Total Tools franchise network will see the total number of stores increase to 35 across the eastern seaboard, with further national expansion planned for the very near future. The new Canberra store will be situated in the industrial heart of Australia’s Capital, at Fyshwick, and will be one of Total Tools largest stores at around 1,300m². Not only will this be one of Total Tools largest stores, but it will be one of Australia’s largest specialist trade tool stores. The expansive floor plan coupled with more than 7,000 stocked items also means that the Fyshwick store will without doubt be the ACT’s largest specialist trade tool retailer, offering Canberra’s tradies and serious DIY’ers alike “every tool for every trade.” It’s definitely an exciting time for Total Tools as they enter new territories for the first time, carving out a lucrative niche by providing an essential service to tradies across the country. More than just a tool retailer, Total Tools acts as a reliable all-in-one supplier to Australian tradies by offering a comprehensive product range supported by in depth tool knowledge and industry leading customer service. “Total Tools recognises that tradies operate in every corner of our vast country – and it’s our goal to service them by continuing to grow the Total Tools network,” states Neville Bruns, Total Tools Franchise Development Manager. With an existing network of 35 stores, including the Fyshwick store which is set to open in late October 2012 followed by new store openings in both Melbourne and Queensland over the coming months they are close to achieving this goal. However there are still many areas throughout the country to cover and many more Total Tools stores to open. This means there are a number of franchise opportunities

available to anyone keen to establish a future in the world of specialist trade tool retailing. And there’s never been a better time to join the Total Tools team. With yet another growth (financial) year behind us and positive market expectations for the forthcoming year, Total Tools continues to grow from strength-to-strength in both revenue and store numbers. There are many reasons why Total Tools is the obvious choice for anyone looking to invest in a tools retail franchise; • Up to 10,000 product lines in store, with access to over 60,000 lines

• Unrivalled in-store expertise in industrial and commercial tools • Professional in store merchandise and layout, setting industry standards

• Full access to the Total Tools exclusive line program offering premium products sold exclusively through the Total Tools retail network

• Buying power built from years of positive supplier relationships and collective bulk purchasing • Operational support and business information systems helping your store to be highly competitive • Inclusion in all national marketing activities and comprehensive consultancy with regard to all local area marketing activities

• No marketing fees; Total Tools helps fund local area marketing activities

24 Business Franchise Australia and New Zealand

• Benefits of an established and effective customer loyalty program – building strong customer bases with high retention rates • Full support in all areas from site selection to new store establishment / setup / visual merchandising etc. • Share in the knowledge gained from the existing store owners over the many years of operation Total Tools is looking for franchisees that share its vision and wish to be part of the success of this growing company. Total Tools considers the following to be critical to the acceptance into the franchise system and the ongoing success of a new store; • At least 25 per cent of the store establishment costs • Commercial acumen – astute in business, financial planning and budgeting • Attention to detail and store presentation • Computer literacy and acceptance of business systems to manage information • Face to face selling skills – enjoys direct involvement in the selling process • A positive attitude and enjoys the team environment offered between franchisee and the support office • A passion for retailing For more information please contact Neville Bruns (Franchise Development Manager) today on: Mobile: 0438 214 314 Phone: 03 9394 4300 Email: newstores@totaltools.com.au

FRANCHISE OPPORTUNITIES AVAILABLE

BUILD WITH US Looking for new franchisees across Australia to keep up with demand

“Total Tools know their customers, and their tools. We consider them a true business partner in every sense.” Nick Pritchard, Managing Director, Irwin Tools

“Our company’s growth with Total Tools has been outstanding and we consider them a great retail partner.” Tom Fukaya, Managing Director Sales and Marketing, Makita Australia

www.totaltools.com.au

Over 21 Years as Australia’s Premier Trade and Industrial Tool Retailer s National Support OfÀFe s National Supplier Arrangements s National Marketing Strategies s 6XFFHVVIXO %XVLQHVV Model s 6XFFHVVIXO 3UiYDWH %rand 3URJram

For further information contact the Franchise Sales Manager mobile 0438 214 314 tel 03 9394 4300 email newstores@totaltools.com.au

EVERY TOOL EVERY TRADE Business Franchise Australia and New Zealand 25

BCM MAR12

Owner Benefits:

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Franchising holding strong in tough times P

wC Private Clients recently released the fourth edition of the Franchise Sector Indicator (FSI), an annual survey of owners and key executives from 101 Australian franchise systems with 20 or more individuals units. The FSI focuses on the 2012 operating results of survey participants and their forecasts for the next three years. It also features interviews with the CEOs of three successful franchise businesses – 7-Eleven, Quest Serviced Apartments and The Cupcake Bakery – who share their insights on their businesses and the sector. According to the Indicator, results for the sector are positive, with both franchisors and

franchisees performing strongly and outperforming the broader market as a whole. For the fourth consecutive year, the results also reaffirm the strength of the franchising business model as a viable option for growth.

2012 operating results Despite difficult trading conditions, franchisors reported ten per cent revenue and profit growth in the past 12 months (FY12). In 2011, franchisors had forecast revenue growth of 11 per cent and profit growth of 17 per cent. Franchisors had also predicted the growth in franchise units would expand by 14 units.

While actual unit growth in FY12 was nine units, franchise numbers grew an average of 18 per cent. This means a franchisor that started the year with 100 franchisees, finished the year with 118. Strength in the franchise sector came from the non-retail segment which experienced strong revenue growth at a higher than average rate of 14 per cent. This level of growth reinforces that while spending on services such as home cleaning and gardening was once considered discretionary it is now a normal pattern of consumer spending. With everyone’s busy lives, non retail services are ‘need to’ not just ‘nice to’ haves any longer. It is also evidence of the growing number of businesses that sell services to other businesses, adopting franchising as all or part of their business model. Despite negative sentiment surrounding the performance of the retail sector, retail franchises performed well and achieved average revenue growth of nine per cent and ten per cent profit growth in the past 12 months. Franchisees also performed well in the past 12 months, raising revenue by an average of six per cent with smaller systems achieving higher revenue growth

Figure 1: Forecast versus actual growth over the last 12 months

26 Business Franchise Australia and New Zealand

Strong results were not just limited to revenue and profit, just over two thirds (68 per cent) of the franchise systems surveyed reported that customer enquiry levels had increased or stayed the same. This is a

“According to the Indicator, results for the sector are positive, with both franchisors and franchisees performing strongly and out-performing the broader market as a whole.” Greg Hodson, PwC.

Figure 2: Movement in customer enquiry or count rate

Figure 4: Key reasons for achieving growth Base: Franchisor revenue increased (n=57) Percentages sum to more than 100% due to multiple answers from some respondents

Key reasons for achieving growth Figure 3: Movement in spend per customer

positive sign of customers’ interest in a franchise’s brand, products and services. Three quarters (77 per cent) of franchise systems also reported that spend per customer had increased or stayed the same. These results are a strong indicator of franchisee’s abilities to market their businesses, offer high quality customer service and up-sell despite the tough economic conditions.

According to the franchisors surveyed in the FSI, one of the key reasons they were able to achieve growth was because they had strategic direction. As with all businesses, it is vital for franchisors to have well thought through growth strategies that are revisited regularly so they are responsive to the ever changing market conditions. But while a strategic direction and plan is important there will only be limited success if there is a lack of commitment to provide the necessary resources to implement the strategy. In addition to strategy, new products and services were another factor for successful

growth. For example, Australia Post’s extended opening hours on Saturdays at some sites; and they are also trialling of parcel lockers with 24-hour access. 7-Eleven are also being innovative and utilising store size more effectively by introducing a network-wide Krispy Kreme offering. It was surprising to see that franchisors report a low level of technology use to achieve growth. We see many franchisors embracing technology especially cloudbased technologies for training as it gives franchisees and their employees easy access to online training modules, forums and manuals. Many franchisors are now using

Business Franchise Australia and New Zealand 27

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cloud-based accounting programs too, which increases a franchisor’s ability to access real-time franchisee information and assists with providing quick feedback and remedies to franchisees.

accreditation process and some franchisors such as Quest Serviced Apartments choosing to provide financial assistance to candidates with the right attributes but lacking the funds.

Offering a multi-channel experience is also becoming increasingly important – especially in the online space. Athlete’s Foot had been keen to join the online marketplace but were concerned it would be difficult to replicate one of their key value propositions – the footwear fitting service. The solution was to invest significant time into the creation of a web platform that included a fitting algorithm with questions to assist with providing recommendations on appropriate footwear.

Another impediment to growth is increasing costs. Some franchisors are working together with their franchisees to reduce the costs within their businesses. Lenard’s has introduced an Easy Cuts program whereby they have outsourced preparation of their products, reducing the responsibilities of franchisees. The Lenard’s franchisees are already enjoying the benefits of this initiative, including a reduction in their wages and wastage; and for new franchisees, lower leasing costs due to lesser space requirements.

Impediments to growth Recruiting franchisees continues to be one of the greatest franchisor challenges. However, some systems are being inundated with applications due to their strong recruitment strategies, improved execution of the franchisee recruitment function and more effective marketing mechanisms. We also see that prospective franchisees are drawn towards the more mature long-standing brands and the newer high profile brands such as Jetts Fitness, Anytime Fitness, Grill’d and The Cupcake Bakery. Franchisors see franchisee’s ability to access funds as less of an impediment to growth than in previous years. The decrease may be due to changed bank policies, more franchisors having been through the

2013 – 2015 forecasts Franchisors are certainly buoyed by their success during the last three years and are forecasting double digit growth in revenue and profit for each of the next three years. Franchisors have predicted 11 per cent revenue growth in the next year and a total of 34 per cent over the next three years. In terms of profit, they are predicting 15 per cent in the next twelve months and 45 per cent over the next three years. Franchisors also expect to add on average ten additional franchised units in the next year and 31 over the next three years – demonstrating there will be plenty of opportunities for wellqualified prospective franchisees that are looking to join franchise systems.

Franchisors believe that franchisees also have positive outlooks, expecting nine per cent revenue growth in the next year and 28 per cent over the three year period. Similarly, franchisors expect franchisee profit to grow by ten per cent in the next year and 30 per cent over the three year period. Reflecting on the survey results and looking to the year ahead, the ongoing success of the franchise system will be intrinsically linked to a franchisor’s ability to respond to the changes in customer and market demands driven by the ever changing environment in which we work, live and consumer products. The most successful franchisors in the market are those that have planned for change by retaining a reasonable level of control by the franchisor organisation. Greg Hodson has been a partner with PwC for 21 years, over which time he has been focused on advising privately owned businesses that are in a growth phase. He has a broad range of business advisory experience across a range of industries and has advised some of Australia’s largest franchisors. PwC Private Clients helps private business owners and individuals grow their personal and business ambitions. We are a national team of partners and staff who are committed to working with small to medium enterprises, including private businesses, family businesses, entrepreneurs and high net wealth individuals. PwC is one of Australia’s leading professional services firms and a member firm of PwC Global network. Our franchising team have strategic and tactical skills that come from hands-on and a deep understanding of the industry. Not only can we design growth strategies for our clients, but we’re committed to partnering with them to help implement the strategy, deliver value, achieve their personal goals and ensure long-term success. Contact:

Figure 5: Actual and forecast growth levels

28 Business Franchise Australia and New Zealand

Phone: 03 8603 3567 Web: www.pwc.com.au

CMY

Business Franchise Australia and New Zealand 29

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Leading the way for women in franchising

a business, leading teams and providing services and support to the many people. “Women are successful in all of these areas and through this contribution they have influenced franchising as a community. “This is a celebration of women’s no nonsense approach to business. Women have a great ability to cultivate relationships with people within their networks and establish long standing relationships. Most of all, we have the ability and flexibility of business ownership, as well as family and personal commitments.” Corina has been a significant driving force behind women having a greater presence in the once male-dominated franchising sector. Corina Vucic with former Olympic swimmer, Nicole Stevenson.

orina Vucic began her career in franchising in 1998. After more than a decade in franchising, the founder of FC Business Solutions was rewarded for her dedication and service to the industry, crowned the FCA Franchise Woman of the Year for Victoria. Corina was instrumental in growing the number of services that FC Business Solutions offers, from the traditional franchise recruitment and training of Franchise Careers, to conference and events management, public relations and marketing, franchise system development, franchise health checks and organisational profiling of the new brand. Her contribution to franchising has been significant, helping to advise, nurture and grow brands nationally and internationally. From an industry perspective, Corina has

served as an FCA state chapter committee member since 2007 and was a committee member and chairperson of the FCA Women in Franchising. Corina said the franchise sector had allowed barriers to be broken down. “The franchise sector has enabled women to break through the ‘glass ceiling’ barrier, both as business owners and franchise executives,” Corina said. “The only barriers to women in this sector are the ones that they choose to set themselves. For mine, the sky is the limit in the sector. If you choose franchising as a pathway to build your career, then the harder you work, the greater the results will be from both a wealth and personal level. “The opportunities are endless. Diversity in the franchise sector is evident at many levels, which includes owning and operating

30 Business Franchise Australia and New Zealand

“One of the greatest challenges I faced professionally was as a young, female leader driving change within male dominated workplaces. “Leading a national audit team of predominantly male auditors who were many years my senior, was particularly challenging. “I earned my ‘stripes’ in the retail sector with Target Australia as a casual/parttime employee. From the age of 18, I was responsible for leading and managing teams of personnel. “Credibility has to be earned. “After graduating from University, I stepped into an Operations Manager role and was responsible for a staff of 150. Soon after, as a senior team leader in stores, I was thrust into a role managing a staff of up to 350 people who perceived me as young, inexperienced and that I could not do ‘their job’. They were right! However, I knew how to do ‘my job’. “I believe everyone has a right to succeed

“I believe everyone has a right to succeed and excel. My philosophy is simple - engaged, empowered and satisfied people deliver results.” Corina Vucic, FC Business Solutions.

and excel. My philosophy is simple engaged, empowered and satisfied people deliver results. I am a great believer in the professional and personal benefits of lifelong learning. I am from a hard-working European background, my family has always been involved in small business and I’ve known from a young age what it’s like to take on responsibility and what it’s like to sit around the dinner table and worry about bills that need to be paid. “Because of the way many people run businesses these days, they sometimes forget people need to be nurtured and led. “Being a woman is tough, not because we have a different DNA, because we want to do it all, not fail at anything, not let anybody down and at the end of the day feel no guilt for wanting something small in return, perhaps a little time for ourselves.” It’s this internal drive to engage, empower and satisfy that led Corina to want to grow and nurture the many outstanding women in the franchising sector. “I have been an active member of FCA Women in Franchising committee, as well as Barry Plant Professional Women in Real Estate and Monash Women’s Business Network. “These forums are a wonderful way to connect women through networking events, assist to mentor and help drive women to achieve their goals. “My commitment and passion for helping other women to achieve their professional goals is underpinned by my involvement in Women in Franchising, which I joined in 2007 and was National Chairperson from 2009 to 2011. “During my time on the committee I was involved in initiating the improvements to support female service providers, franchisees, franchisors and those in support office roles in building their careers. “As a result of this drive and energy, I believe that women in the sector are more visible and

drive their personal brands much harder. “There are many examples of women leading franchise organisations across the sector and more importantly, we are hearing from them on a regular basis.” These are sentiments that are shared by her peers in the sector. La Porchetta CEO and former Franchise Woman of the Year, Sara Pantaleo said; “Corina is not only a role model for her personal attributes but also for the passion and drive she has for business. Corina shows great leadership in the franchise industry by working towards reforming the way franchisors interact with franchisees through induction training programs, conferences/events and communication channels. “Corina is attentive to others’ needs and is attuned with any audience. She will go out of her way to send a card if she thinks you are down and will be available to discuss difficult business cases. She is an amazing woman that exemplifies how far hard work and drive can go.” Leela Nambiyar, Senior Manager (Industry), Holmesglen Institute of TAFE, said; “Corina’s passion about the success of the franchise businesses in Australia is evident in her business charter which highlights her obsession for excellence in quality of the services provided and administrating them with the highest ethical standards and integrity. “Corina is a courageous, respected and an innovative young entrepreneur, one Australia must recognise for her many achievements in a short space of time to help develop the franchise business in the country.” Finally, Barry Plant CEO Mike McCarthy said; “Corina has become a trusted advisor to many in the franchise sector. Her ‘no-

nonsense’ approach, along with her depth and breadth of knowledge and practical experience has made her a very important partner (and friend) to our business. “Her involvement goes beyond just the typical professional advisor role and she displays a genuine interest at a personal level with all those she is involved with. This has resulted in some great outcomes for our company, and my staff, who have all dealt with her, hold her in high esteem. Her willingness to go the ‘extra mile’ and make herself available at short notice at times has been of enormous assistance to our company and to me personally.” Corina said she is passionate and committed to the franchising sector. “I am passionate about it and the opportunities it can provide to a diverse range of people. This is why I have set up and invested heavily in FC Business Solutions to help Australian franchise systems across the board prosper and grow in all areas of their business. “As Director of FC Business Solutions I am leading a team of committed franchise industry professionals every day. In my role as mentor to franchise clients, I provide leadership, support and guidance and get great satisfaction in seeing them achieve their own business goals.” FC Business Solutions is the only integrated franchise consultancy focussing on executive recruitment, franchise health checks, public relations & marketing, franchise system development, franchise training, advisory & mentoring, franchise expansion & growth and conference & event management, exclusively for the franchise community and other industry sectors. Contact: Phone: 03 9533 0028 Email: corina@fcbusinesssolutions.com.au Web: www.fcbusinesssolutions.com.au

Business Franchise Australia and New Zealand 31

Fr a nchisor in d ep th : Cr ema Espr esso

It’s all about

the Coffee A

t Crema Espresso the focus is on providing premium coffee and light meals with personalised

service.

Without that, says Managing Director Antony Forbutt, the customers simply wouldn’t come. “Since the rise in popularity of quality coffee over the past few years, people have really come to know the difference between a good cup and a poor one. “Our focus is solidly on creating a communal environment and ensuring that we serve the best quality coffee available,” he said. “We use the highest quality beans and make our coffee using the best equipment. We

even grind the beans per individual cup, rather than in large batches which ensures that our customers always receive the freshest coffee. “It can just take one bad cup of coffee and a customer won’t return.” Crema Espresso’s coffee blend was developed from testing and comparing different blends from around the world. Eventually the perfect balance and flavour combination was decided on and it quickly became a favourite with coffee drinkers. “The blend has consistently medalled in the CSR Golden Bean Competition and really enforces the company slogan it’s all about the coffee.”

32 Business Franchise Australia and New Zealand

A Gold Coast favourite Crema Espresso opened its first store in 2004, at Main Beach on the Gold Coast. It quickly gained popularity with the local coffee lovers and began franchising in 2007. Since then, Crema Espresso has expanded across the Gold Coast showcasing its unique, fresh take on the café scene at premium locations. Currently Crema Espresso has nine franchised stores with new locations available. Crema Espresso offers its customers premium coffee, fresh, light meals and excellent customer service. As the brand has developed, food has

become a bigger part of the business. There is now a simple yet sophisticated menu available across the stores. “We’ve really expanded our focus on food, looking towards providing customers with fresh and healthy menu alternatives,” says Antony. “The menu is based around customer demand. People wanted fresh meals that they could eat while catching up with friends and family. We don’t do deep fried foods, and provide options such as salads and deluxe sandwiches, as well as a breakfast menu,” he said.

Sophisticated café environment Crema Espresso’s store concept provides a bright, sophisticated atmosphere. “Compared to the traditional coffee house that has become tired with its dark décor and predictable food menu, we’re offering a relaxed, sophisticated and modern environment with clean lines and a coastal feel,” says Antony. “We want all of our customers to feel at ease in the store. Whether that is mums catching up over coffee, or people talking business,” he says.

Franchise opportunities “We’ve had a lot of interest in franchise opportunities. It’s an exciting time for the Crema Espresso family,” says Antony. “We’re looking for people with the skills and passion to want to build their own successful business, and we’re selective about who will suit our franchise model. It’s important that everyone in the franchise network is passionate about the business,” he said. “As with any franchise, Crema’s franchisees are the heart of the operation,” says Antony. “They are the face of the brand and work on the front line of the business. “With this in mind a Crema Espresso franchisee must be dedicated, with a true drive and ambition to succeed. Running your own business is a time consuming job, so having support from family and friends has proven to make the transition smoother.” No experience or qualifications is necessary for potential franchisees but prior experience managing staff and an outgoing personality is beneficial. “We’re not looking for baristas, or cooks, that experience can be employed into the business. Rather, we are looking for people

who know how to manage a business well,” said Antony.

Supporting franchisees Each Crema Espresso franchisee owns an independent business. The franchise system ensures each franchisee works in conjunction with other franchisees. The health and prosperity of each business strengthens the Crema Espresso brand and this benefits each franchisee. Franchisee success means greater marketing and advertising power, more brand awareness and market penetration, new and improved systems, and more team members to share

knowledge, ideas and strategies. While the franchisor cannot guarantee a certain level of turnover, the Crema Espresso franchise offers you all possible support including comprehensive training, ongoing mentoring and business advice. Once a potential franchisee has been accepted to enter into the Crema Espresso network, a comprehensive business plan must be prepared prior to signing the franchise agreement. In return for the franchise fee Crema Espresso provides certain services. These include:

Business Franchise Australia and New Zealand 33

Fr a nchisor in d ep th : Cr ema Espr esso

Best practice franchising Ongoing business reviews are one way Crema Espresso assists in the success of its franchisees. “All our franchisees receive quarterly business reviews from our external provider – Best Practice Franchising. This includes a review of the business plan and looks directly at the issues affecting the bottom line,” says Antony. “The beauty of this is that any issues are identified early and dealt with before they become a real problem to the success of the business. The reviews have worked extremely well for us and our franchisees,” he said.

Site Selection • Initial screening and selection of the franchisee.

• Assistance with opening promotion planning.

• Site analysis, selection, negotiation and acquisition assistance.

The franchise fee also gives the franchisee an exclusive trading territory.

• The very valuable Crema Espresso trade mark and trading name.

A licence fee of seven per cent of sales is remitted weekly, with a two per cent national advertising levy. The weekly licence fee is the income which enables Crema Espresso to continually provide the ongoing benefits to franchisees participating in the chain.

• Access to the management and product systems developed by Crema Espresso. • A four week Crema Espresso training program. • Store design. • Access to Crema Espresso unique coffee bean blend. • Planning, construction and management of the total store fit-out. • Assistance with initial staff requirements and recruitment.

These benefits include: • Marketing programs • Business management and systems support • Technical advice • Assistance with initial staff training and selection • Group buying power

Crema Espresso has a comprehensive site and territory selection procedure which is designed not only to showcase the premium product, but to give each site the ability to reach full brand potential, and be very successful. The core of the site selection criteria is: • Location, Location, Location • Exposure • Access • Tenancy Mix • Demographics • Cost “As our system is ‘turnkey’, Crema Espresso coordinates the total construction and fit out of all stores,” Antony said. “This gives us better negotiating power with our suppliers, and ensures the stores are fitted out to the detailed Crema Espresso standards.” Crema Espresso is currently located at Surfers Paradise, Robina Town Centre, Broadbeach, Main Beach, Pacific Fair, Southport, Harbour Town and the latest addition to the Crema Espresso family, Westfield Helensvale. New locations for Crema Espresso are always opening up. The franchise is looking to expand into Brisbane, Sydney and Melbourne with franchises available in selected locations. If you are interested contact Crema Espresso on: Phone: Email: Web:

34 Business Franchise Australia and New Zealand

07 5562 5516 antony.forbutt@cremaespresso. com.au www.cremaespresso.com.au

What a great time to Sell or Buy a Franchised Business! Contact LINK today for expert advice. As Franchisors and Franchisees ourselves, we know Franchising and have Franchise Brokers ready to offer you specialist service. As leaders in Franchise Business Sales, LINK can advise on both Franchise Re-sales and Franchise Recruitment.

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Resources at your fingertips! Current titles include: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication CGBâ&#x20AC;&#x2122;s website also provides an additional advertising and information format and complements our publications.

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PROFILE : T h e Awa r d Boo k k eeping Co m pan y

A truly professional service T

he Award Bookkeeping Company, one of the fastest growing networks in Australia, provides franchisees with all the tools and support they need to provide a truly professional, awardwinning bookkeeping service to their clients. “This is what really sets our bookkeepers apart from the rest of the industry,” says Patricia Howard, the managing director of The Award Bookkeeping Company. “It’s the level of support, the level of training and the focus on providing a truly professional bookkeeping service to our clients that is the hallmark of every one of our Award Bookkeeping Company franchisees,” she says. “More importantly, it is a hallmark that our bookkeeping clients rely on and trust and one that makes a big difference in building a client base, where clients are prepared to pay a premium for your bookkeeping services.” This level of support begins from day one. The Award Bookkeeping Company ensures all ABC bookkeepers achieve their Certificate IV in Bookkeeping and then builds on this qualification through the ABC three day intensive franchisee induction training course. In line with new professional education requirements from the Australian Tax Office, the Award Bookkeeping Company also provides full on-going training via webinars and one-day training sessions, to ensure

all franchisees maintain their professional qualifications.

it provides all its franchisees to ensure every franchisee has the level of work they want.

This is further supported by a franchisee ‘hot-line’, where franchisees working in the field can call head office and speak with a fully qualified accountant and tax agent to ensure they are providing appropriate advice to their clients. No other bookkeeping network provides that level of support.

This begins at induction training, where new franchisees are taken step-by-step through the Award Bookkeeping Company Local Area Marketing Kit, which provides them with a clear cost effective strategy to find clients, right where they need them, in their local area.

“Its one thing to have the technical knowledge but it is another thing to have the confidence to go into a client’s business and know that you are going to be able to deal with every query they may have and give a client the right advice,” says Maurice Sucevic, owner of the Award Bookkeeping Company – Mt Eliza franchise. “Since joining the Award Bookkeeping Company, I have been really impressed with the level of support I have received. This in turn has enabled me to speak to my clients with confidence knowing that when I do provide them with advice, it is the right advice every time.

This comes complete with an eight week implementation strategy as well as potentially one-on-one marketing coaching from the national marketing consultants, Marketing Angels, to ensure each business is on track to achieve its gaols. This is then further supported by regular marketing initiatives to ensure the network of bookkeepers are always working to their full capacity. “At the end of the day, it’s our commitment to our franchisees, both in terms of professional development and in implementing a tried and proven marketing strategy, that I believe makes the difference,” says Patricia Howard.

“More than this, I have found head office there helping me at every step in terms of marketing my business to potential clients and by then providing me with a full briefing of what issues I should be aware of before I visit a new client. It makes an incredible difference.”

“It gives our franchisees the confidence, that as long as they make a full commitment to creating the bookkeeping business of their dreams, that they will be successful,” she says.

While providing full technical support is important, the Award Bookkeeping Company prides itself on the level of marketing support

Phone: 1300 139 557 Email: grant@thefranchiseshop.com.au Web: www.awardbookkeeping.com.au

36 Business Franchise Australia and New Zealand

For more information about the Award Bookkeeping Company contact:

Create you own successful

bookkeeping business and start to really enjoy your life Join one of the most exciting and fastest growing networks of bookkeepers in Australia

ENJOY Greater independence and flexibility. Escape the politics and frustration of working for others. Enjoy greater freedom in your life.

The Award Bookkeeping Company, will ensure your success at every step, by providing: - All your computer and hardware requirements - All your software and professional requirements - A dedicated local area marketing plan - Full accounting and technical support - Full business mentoring and business development support In fact, everything you need to start your business today.

A new personal challenge. Achieve results directly linked to your own hard work and creativity.

Contact us for your free business plan which will show you exactly what you can achieve when you acquire an Award Bookkeeping Company franchise

Making a difference. As a professional adviser, you will enable your clients to better manage their business. Make a positive contribution to your local community and to your staff. New-found respect from friends, family and peers. You will be the boss in your new Award Bookkeeping Company business. An opportunity to make a great income. How much you earn will only be limited by how hard you work.

AWARD BOOKKEEPING COMPANY

1300 130 343 www.awardbookkeeping.com.au Business Franchise Australia and New Zealand 37

PROFILE : B K’S Ta k e away

BEST BURGERS IN TOWN

K’S Takeaway is a specialty retail chain selling convenience foods with traditional Australian flair for every meal of the day, seven days of the week. BK’S sells sandwiches, hamburgers, fish & chips, hot and cold drinks, ice creams the list goes on and on. “BK’S are now excited to offer franchises,” said managing Director Brendan Kingwill. “The successful combination of our wide range of ready to go products coupled with exceptional service has proven to be a winning formula. Our product knowledge is comprehensive – where to buy, what will sell, what retail prices will the customers find attractive, how to cook, how long to leave the product on display.” BK’s customers appreciate the variety of high quality products, great specials and affordable prices, so they come back time and time again, some twice a day. Brendan Kingwill launched the first BK’s Takeaway in October 1999 in Trafalgar, Gippsland Victoria. The store quickly became an institution not only in Trafalgar but in greater Gippsland. Brendan then opened a second store in nearby Korumburra in October of 2011. A third site in the heart of the Latrobe Valley is currently under development. BK’s always selects and uses only the best suppliers who can provide them with the freshest ingredients and where ever possible locally provided - this is one of the reason a BK’S burger tastes so good. BK’S Takeaway is known for having the best burgers in Gippsland even Melbourne’s Herald Sun newspaper agreed when it featured BK’S Takeaway in its “Five of the best burgers” article. “When we were asked by BK’s to develop their business into a franchise the first thing we did was go up and taste the products,”

said The Franchise Shop’s Managing Director Grant Garraway. “The quality was outstanding – fresh, hot and full of flavour. It was easy to see why BK’s is an institution in Gippsland.” The marketplace for BK’S Takeaway is massive. According to leading industry research company Ibis World (www. ibisworld.com.au) the takeaway industry is a $15.2 billion a year industry, which has had annual growth of 4.1 per cent in recent years, and hamburgers is the largest segment of the industry. This demand combined with BK’s brilliant model for operating the shop successfully gives franchise owners a great potential income. Franchise owners will choose BK’s Takeaway for other reasons as well including: • A great relaxed country lifestyle. • Flexibility to work hours which suit you and your family. • Satisfaction from operating your new business successfully. • Respect from your friends and family for your decision to operate your own franchise. • Support from a franchisor who genuinely understands their business model and want to help you achieve the results you are seeking. “You don’t have to have a background in food or retail, simply a willingness to learn and be able to follow a system,” says Brendan Kingwill. “Becoming a BK’S Takeaway franchisee is not just about buying your own business it is about becoming part of the BK’S team, where you will feel a sense of pride, ownership and belonging. “At BK’S Takeaway we encourage the growth of our franchisees and support them to achieve the goals they are aspiring towards. That is why we are always

38 Business Franchise Australia and New Zealand

here to provide support and assistance to our franchisees and the brand,” said Mr Kingwill.

“There are two opportunities to become a franchisee of BK’S Takeaway,” said Garraway. “You can purchase an existing store or establish a new store. “The cost of fitting out your new store will be in the range of $120,000 to $200,000 subject to the size and location of your new shop. You will also need opening stock and supply items which will be around the $20,000 range.” BK’s understand how to market their business well, and use a combination of radio, internet, social media, local flyers, local sponsorships, competitions and more. For more information on becoming a BK’s Takeaway franchise owner contact Grant Garraway: Phone: 1300 139 557 Email: grant@thefranchiseshop.com.au Web: www.bkstakeaway.com.au

DO YOU WANT DO YOU WANTTO: TO:

Take control of your future, Take control of your future, Spend more time with your Family, Spend more time with your Family, Create the lifestyle you want?

Create the lifestyle you want? yes,then then this could IfIfyes, this could bebe what youâ&#x20AC;&#x2122;re your looking what lookingfor. for. Be your ownown Boss andand enjoy Be your Boss the rewarding life style enjoy the rewarding associated with the Food lifestyle associated & with Hospitality industry. the Food & Hospitality industry.

www.bkstakeaway.com.au www.bkstakeaway.com.au Our team is here to help you

succeed Our team is here to help you succeed Act now! Act now!

1300 139 557 enquiries@thefranchiseshop.com.au 1300 139 557 www.thefranchiseshop.com.au

enquiries@thefranchiseshop.com.au www.thefranchiseshop.com.au

Business Franchise Australia and New Zealand 39

e x pert a dvice

FIRST THINGS FIRST

arryn McAuliffe, Industry Solutions Executive, NAB Business highlights some key, but sometimes overlooked, pillars of success for new franchisees.

Importance of your local community NAB research has demonstrated that 45 per cent of Australian businesses receive the majority of their sales from local customers and identified ways franchisees can cushion themselves from the effect of the current economic environment. The results of the survey highlight the need for franchisees to leverage their local communities and encourage ‘shopping locally’. When looking to buy an existing business, a good customer base is an important criteria and strong community support forms part of that. The effect of spending locally also has a ripple effect. If a drop in the water represented a single purchase, then the ripples would reflect how the benefits would flow through to the surrounding businesses. This is something local communities can positively influence and can feel good about. In addition to the local community support, businesses also rely on the support of fellow businesses to navigate through these challenging economic times. Forty one per cent of Australian businesses consider the

success of their business to be dependent on the success of their neighbouring businesses.

relationships and look around until you find the right match.

Interestingly, those businesses which relied on their local community for continuity weren’t making the most out of the potential connections that are right on their doorstep. Only 16 per cent of Australian businesses were members of a local business network. Of these network members, 64 per cent reported the ability to build greater business connections as a benefit of networking. Also, 51 per cent saw the ability to seek new opportunities to grow their business as a key benefit.

When new customers come in to a NAB business banking centre, our business bankers take the time to really get to know their business. This time should be given by all your support services, to give you the chance to get to know who you are entrusting your business to.

Get by with a little help from your friends Good advice from good people is one of the most important ingredients for business success, all business owners need to surround themselves with people whose primary business is their business. Having the ‘right’ professionals, such as lawyers, accountants and bankers, in place is essential. These relationships are generally longer-term, so it is important you find the ‘best fit’ for your business. Business owners should not be afraid to ask for what they want from their service providers from the outset. There are plenty of professional services firms out there that want your business. Think about what you value in your business

40 Business Franchise Australia and New Zealand

Also, now more than ever, is a good time to be talking to your team of experts, like your accountant, your financial adviser and your business banker, about your business, where you want to take it and what the economic environment means for you. The broader your network, the more likely you are to be connected to someone who can help your business. Building a strong support network is essential for all franchisees, with advisors and business professionals now more accessible to the business community than ever before – in the form of online business networks, chambers of commerce, business advisory councils and franchise and industry groups.

Have you considered a mentor? Whether you are established or just starting out, you should also consider seeking advice from an outside business mentor. This might be someone with a strong knowledge of starting up small businesses or experience in your industry.

“For franchisees, it’s vital they tap into local networks to take advantage of business-building opportunities.” Darryn McAuliffe, National Manager, NAB Franchise Banking.

There are a variety of advisory services, programs and networks offered by government and community organisations and franchise systems that are free or of minimal cost. Your support network should not only be there in times when business is strong, but more importantly, be there to help you through the tough periods. This includes when your business finds itself without sufficient funds over a period of time. Cash flow is probably the single biggest challenge for small businesses. Making sure your funds coming in and going out are balanced and ensuring a profit, is often easier said then done. Speak to your accountant or business banker about options that can help you manage your cash flow. Even talk about managing peaks and troughs in your business with your mentor – chances are they have been though the same thing themselves. Having robust outside business support will motivate you to perform, keep momentum and make sure you do not get so caught-up with internal issues within your business that you lose grip on the bigger picture.

Use your networks For franchisees, it’s vital they tap into local networks to take advantage of businessbuilding opportunities and capitalise on the natural synergies that exist between businesses. Simple tips like taking your business cards everywhere, speaking to new people and making the most out of every networking situation will get you on your way to building mutually beneficial business connections. Networking allows you to learn from other local business leaders, create partnerships

with likeminded entrepreneurs and help you keep up to date with local issues. All these things will assist franchise owners. Businesses should also give a lot of thought to local marketing to build awareness in their local business area. Organisations that contribute to their local communities through sponsorships, monetary donations and in-kind support, also have the opportunity to feel good about themselves and promote themselves as active members of their local communities.

Stay close to your customers Staying close to customers is a good practice at any time. It becomes increasingly important when conditions tighten. Improving customer relationships can create opportunities for new and repeat business – especially from your most loyal customers. There is a reason why someone chooses to buy from you and not a competitor. Knowing your customer, and the reason they purchase from you, allows you to plan for the future. It helps you project future earnings and plan for what your business will need to not only survive, but prosper - regardless of the economic environment. It’s our experience, that businesses that continually focus on understanding why their customers choose them, don’t generally get caught out when those consumer needs change.

Take the time to identify who your key advocates are and why they are advocates. You should be asking these customers for referrals and potentially emulating what you do for them to build satisfaction and more advocates. • Start making calls personally to customers to set an example for your sales team and front office personnel. • Get connected to your industry leaders via seminars, local franchise events or online blogs. This will help expand your network of contacts and possibly create new sales opportunities. For example, State and Local Chamber of Commerce, Franchise & Industry Associations and other networking groups. • Read trade and industry journals, speak to industry bodies and take advantage of any resources to available to you. Darryn McAuliffe is Industry Solutions Executive responsible for the franchise sector at NAB. Darryn oversees NAB’s Regional Franchise Banking Managers and a national team of more than one hundred accredited franchise bankers. Contact Darryn at: Email: Darryn.R.McAuliffe@nab.com.au Web: www.nab.com.au/franchising

Networking tips • Ask your best and most loyal clients for referrals. It’s these people who most recognise the value in your product or service and will be most willing to refer new business to you. • Don’t underestimate the power of referrals.

Important notice: NAB has not taken

into account your objectives, financial situation or needs and recommends

that you consider whether any advice in this article is appropriate for your circumstances.

Business Franchise Australia and New Zealand 41

Fr a nchisor in d ep th : Pack & Send nz

A franchise system that delivers!

ew Zealanders are beginning to look no further than Pack & Send for all their freight and packaging

needs.

Since its establishment in New Zealand in 2008, eight Pack & Send franchises have joined the network, with a further four expected to open before the end of the year. Managing Director of Pack & Send New Zealand, Matthew Everest, says that franchisees are currently riding a wave of success. “The company continues to drive forward. Sales have increased by 62 per cent in the last year and store numbers are growing rapidly, in fact, we have signed up four new franchisees in just the last few months,” Matthew says. “Despite the recent tough economic times in New Zealand, Pack & Send has continued to thrive,” he says.

“With more stores opening across the country, more people are using Pack & Send as their preferred freight service, and then also seeing the franchise system as a great business opportunity,” Matthew says.

• Unaccompanied or excess baggage delivery

One Stop Shop

As well as packing and sending common items around the country or around the world, Pack & Send specialises in sending items that are:

Pack & Send has New Zealand’s largest range of freight and packaging services available under one roof. Customers receive unparalleled choice when they need to send something somewhere. An inviting retail environment allows franchisees to build a strong long-lasting rapport with customers and help find the right solution for their freight or packaging need. Pack & Send services include: • Local, national and international courier • International air freight and sea freight

42 Business Franchise Australia and New Zealand

• Furniture removals and high tech delivery • Boxes and packaging materials • Custom packaging

• Fragile - laptops, computer servers, and glassware • Large - trade show equipment and office relocations • Awkward - architectural models, chandeliers and statues • Valuable - artworks, antiques and collectables The customer has the convenience of purchasing boxes and packaging material

service in addition to freight services. Secondly, our retail presence sets us apart. We’re on the main street and have a friendly retail environment where we can establish clear directions for the job, as well as work through any issues that arise in a face to face situation,” says Matthew.

No Limits Culture Pack & Send prides itself on its ‘NO LIMITS’ culture. With the extensive range of Pack & Send services available there are no limits to the types of solutions franchisees can provide for their customers. “Most other freight and courier companies have size or weight restrictions, will only pick up at a certain time of the day, want an account to be opened with three different references, or only handle items that are packed and won’t break,” says Matthew. “At Pack & Send we have no limits, and there are certainly no limits when it comes to your sales and earnings potential using the Pack & Send system.” • Nothing is too hard • No weight or size restrictions • Convenience and flexibility of deliveries and pick ups • Unpacked item - no problems we can pack this • No need for an account, can start using Pack & Send straight away

like bubble wrap or packing tape, or uses the customised packaging service to do it all for them. For those items that require extra protection every Pack & Send store offers Foam-In-Place packaging. This packaging provides a secure, custom cradle in a thick cushion of aerated foam - this service is only available at Pack & Send. Matthew says that Pack & Send caters for every kind of customers from individuals through to large commercial operations.

“With such a diverse range of requests from your customers you are required to put into practice what you have learned from your training and provide our Pack & Send world class customer service, often requiring you to ‘think outside the square’, ensuring your customer receives a no limits experience,” Matthew said.

Joining the Pack & Send team Matthew says that Pack & Send franchisees do not necessarily need to have a background in freight. “You don’t need a background in freight or logistics to be part of the team at Pack & Send,” says Matthew. “In fact, some of our most successful franchisees were landscape gardeners, insurance representatives and administration assistants,” he said. Pack & Send provide extensive training and support, both at the outset and ongoing, and will provide you with the necessary skills to fully operate your Pack & Send store from day one. “We are looking for franchisees to be owner-operators. We want people that are passionate about building a successful business, and will strive to really build a strong rapport with their customers,” said Matthew. “The level of trust of customers gain ensures that they come back time and time again,” he said.

“As a Pack & Send franchisee you will be amazed at what you are asked to pack and send,” says Matthew. “Artwork to an exhibition in Wellington; scientific equipment to a laboratory in Sydney; or a suitcase of personal belongings to an address in London are examples of what you will be faced with daily. Whether it comes through your door, or via a telephone or website request, your customers will make every day an interesting and exciting day.”

“We freight a large number of Trade Me items (NZ buying and selling website) across the country, we can help with full office relocations, and are the biggest mover of art in the country,” says Matthew. “At the moment we have no direct competition that offers the level of service that Pack & Send provides,” says Matthew. “There are two reasons for this. Firstly, we offer a complete professional packaging

Business Franchise Australia and New Zealand 43

Fr a nchisor in d ep th : Pack & Send nz

Market Availability As part of the initial development programme Pack & Send has identified 25 individual territories for release. With eight stores currently established, the following territories remain available. North Island PACK & SEND Whangarei

PACK & SEND Albany

PACK & SEND Takapuna

PACK & SEND Ponsonby

PACK & SEND Auckland City

PACK & SEND Newmarket

PACK & SEND Eden Terrace

PACK & SEND Pakuranga

PACK & SEND West Auckland

PACK & SEND Manukau

PACK & SEND Hamilton City

PACK & SEND Tauranga City

PACK & SEND Rotorua

PACK & SEND Napier

PACK & SEND New Plymouth

PACK & SEND Palmerston North

PACK & SEND Lambton Quay

PACK & SEND Wellington City

South Island PACK & SEND Nelson

PACK & SEND Christchurch Central

PACK & SEND Riccarton

PACK & SEND Papanui

PACK & SEND Dunedin City

PACK & SEND Queenstown

PACK & SEND Invercargill If your region or area is not listed contact Pack & Send to discuss an opportunity.

International Headquarters in Sydney. This intensive two week induction into the Pack & Send system covers a wide range of topics including: • Franchise Communications • Information Technology • Basics of the Freight Industry • Domestic and International Freight Services • Freight Supplier Inductions • Insurance • Packaging Techniques • Accounting/Finance • Customer Relationship Management • Sales and Marketing Further in-store support is provided for the first week of operation. Ongoing support is provided in many different forms and at many different levels. This support includes: • Telephone and Email communication • KPI Feedback reports • Intranet updates

Site Selection

investment includes:

The location of your store is an important aspect of the Pack & Send system. Assistance is provided in the selection process to ensure your location meets the criteria. A Pack & Send store is a ‘Destination Store’ which means that you do not need to be on the high street or in a large shopping mall, paying massive rents, but located in strategic positions to access the same types of customers.

• Initial Franchise Fee

Pack & Send’s store fit-out model has been developed over a number of years and has been refined to provide an economical design that also ensures fixtures and furnishings, signs, graphics and merchandising are of the highest standard.

• Store Fit-out • Signage • Equipment • Stock and Consumables • Working Capital

Training and Support Initial training is conducted at Pack & Send’s

How much do I need to start a Pack & Send store? The minimum investment level is $210,000. The Pack & Send system is a turnkey operation with suppliers ready to fit out your store to the Pack & Send standards and have it ready for you to unlock the doors, switch on the lights and begin operating. Pack & Send has a good working relationship with the major banks and can provide assistance if finance is required. Your

44 Business Franchise Australia and New Zealand

• Quarterly In-Store visits • Connect Days (mini conference), during which all franchisees meet and share training and personal experiences. • Australasian Annual Conference “We provide support every step of the way,” says Matthew. For more information about joining the Pack & Send New Zealand team contact: Phone: 03 982 7252 Email: matthew.everest@packsend.co.nz Web: www.packsend.co.nz

Business Franchise Australia and New Zealand 45

e x pert A dv ice e xpert ADVICE

Co-branding food franchises: Prepare your business for the long haul

here’s no question; business today can be tougher than it has ever been. The past couple of years has been a bumpy ride for many; being in business brings with it many challenges but also many rewards. One of the most important things to keep on top of when you are in business is to keep looking for new ideas and innovations to ensure you can stay in it for the long haul. For franchisees, co-branding can be one such innovation and bring with it an entirely new opportunity for your business. So what does co-branding actually mean? It’s pretty straightforward – co-branding includes the presentation and offering of multiple brands and their products to consumers, but under a more defined single strategy and marketing plan. Of course, like with any business venture there are benefits, considerations and drawbacks. When done properly co-branding offers fantastic paybacks for both the business (financially and brand-wise) and the customer (convenience and trust).

So why, and how can cobranding work? There are some obvious ways in which co-branding can be a great way to buoy your business. There are the apparent costs savings such as shop rental, building maintenance fees, wages for staff and other business overheads. Other opportunities and advantages that come from partnering with

another reputable brand include benefiting by association. By joining forces with a brand that also has a great customer base, is complementary, is in a good location and can offer existing customers convenience– all of sudden a new world of opportunity is presented. Let’s take advertising and marketing for instance: in a usual campaign for business promotion, normally just the one brand’s message and creative would be used. However, with co-branding, the ad may show the initial brand but interweave the second brand i.e. someone coming in to rent a DVD while enjoying an ice cream. Working the brands in together and leveraging each other’s marketing is a great way to maximise reach, open up to and ensure new audiences. Another critical thing to think about, and some advice offered when considering co-branding your brand (store) or entering a joint agreement is to ensure that you are doing so with established and more valued brands. Ensure you don’t link your existing brand with one that does not have the same values or business direction, no matter how large or more established the other brand is. For example Best & Less is a great discount brand however you would only wish to embark on a joint venture with them if you were also offering discounts and lower price point products. If this was not the case it would ultimately damage your brand in the long-term and devalue your business’s

46 Business Franchise Australia and New Zealand

current offering. For Cold Rock, using a Cold Rock Express model and going into Video Ezy stores makes complete sense. The customer base is similar and so are the brands’ values. The products are complementary and with the steady decline in DVD rentals, it presents the customer an added reason to visit the store rather than watch their movies online. From the Cold Rock perspective, the brand is going into new locations that already attract steady foot traffic; ultimately any customer who walks into the store is a potential customer for Cold Rock. Therefore Cold Rock already has a head start, being able to tap into an established customer base and a captive audience. This particular co-branding arrangement also benefits existing franchisees of Video Ezy; with increasing costs but decreasing revenue, it allows the franchisee to share overheads and staff costs across a new revenue stream. And better still, the investment is small! The model also means franchisees can take advantage of the Cold Rock Marketing Department and leverage off the national marketing activities as well as local marketing knowledge. However, not all co-branding scenarios are as smooth sailing and so obvious. There are other considerations to make and details to look into before jumping into business with another brand. As touched on earlier, it is important to ensure both brands are trying to attract the same type of customer

“Ultimately any success that comes from cobranding sits with ensuring the ideal partner for the current business. If the ‘right’ business can be found, an existing franchise can discover and reach many new markets.” Stan Gordon, Managing Director, Franchised Food Company.

to truly take advantage of the co-brand. It’s important to weigh up and think about: • Will either of the brands’ marketing messages lose impact? • Will the brands’ existing customers be confused? • Will the two brands devalue each other? If any of these considerations are true, there is the potential to lose the advantage of each brand’s marketing and customer base. A brand like Cold Rock presents a unique advantage; being a dessert brand, it is very versatile, meaning it can be co-branded with a wide range of brands such as entertainment outlets (video rental stores, theme parks, cinemas etc.) and other food retail outlets, providing the dessert option to their main course. Cold Rock has co-branded with both Video Ezy and Souvlaki Hut, which has created a one-stop destination for both brands’ existing customers. This is a fantastic benefit for customers who don’t want the hassle of stopping at multiple stores. This kind of co-branding is already working in the frozen confectionary / dairy sector, with Cold Stone in the USA co-branding with Tim Hortons (a Canadian coffee and sandwich system). Taking co-branding and diversifying the concept slightly, supermarkets in the UK are waging war on all sectors, white labelling everything from currency to gold buying, from opticians to car insurance to party planning. In the UK they are creating a onestop destination for consumers without the need to co-brand, but with the added benefits of choosing the best companies in each

sector to service their existing customers. They are taking the risk out of diversifying and taking the benefits of co-branding to the next level. It is a great growth tool for all brands involved. So, co-branding remains an interesting and often smart strategy in these unsteady business times. It is critical to assess many factors, and while this trend is being seen more regularly it is not a decision that should be rushed. The following provides a summary of key pointers to use as a quick checklist, to help you decide and evaluate if co-branding is a good next business step: • Will co-branding offer your existing business overall value? - Will the co-branding increase traffic for different times of day? For example, in the case of Cold Rock and Souvlaki Hut – customers can come for lunch, or for an afternoon snack. - Will sharing an identity introduce new consumers, or will it weaken overall market presence and decrease a brand’s value? • Do the brands complement each other - will existing marketing activities complement each other? Can the brands leverage off each other? • Be mindful that partners may request noncompetition, that is, in some co-branding situations one brand may insist that certain products cannot be sold. So, a fast food restaurant that already sells coffee might insist a café style business does not sell coffee, and only sells the pastries.

• Does the co-branding open up a new and complementary audience for your existing business? Will it provide a potentially more engaged, or repeat customer? • Will management, staffing and overheads costs be lowered? • Will the co-brand diversify the risks? • Can space for signage and allocation of marketing and advertising space, work? • Will sales and revenue receive a boost? Ultimately any success that comes from co-branding sits with ensuring the ideal partner for the current business. If the ‘right’ business can be found, an existing franchise can discover and reach many new markets. Stan Gordon is Managing Director of Melbourne-based Franchised Food Company (FFCo). Stan is a skilled franchisor with hands-on experience in advertising and marketing, being well recognised for his business acumen and personality. He successfully established several franchise operations in Africa, most notably the Pies for Africa Group with the Mandela family, before moving to Australia. Franchised Food Company, or FFCo, owns the highly popular Cold Rock Ice Creamery brand as well as Mr. Whippy, Pretzel World and Nutshack. FFCo is 100 per cent Australian owned, and is the biggest multi-system, non-listed franchisor, dealing in the ‘fun treats’ markets. Phone: 1300 00 FFCO (1300 003 326) Email: info@ffco.com.au Web: www.ffco.com.au

Business Franchise Australia and New Zealand 47

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e x pert adv ice

“A genuinely professional franchisor will insist that you obtain independent legal, accounting and business advice before you sign the Franchise Agreement.” Ilya Furman, Principal Solicitor, Franchise Legal.

Legal advice:

When buying a food franchise

ood franchises represent arguably the most developed sector of the Australian franchise industry. As franchise lawyers, we rate this sector as high risk from the purchaser’s point of view owing to the following considerations: 1. the initial investment required to establish or acquire a site; 2. the on-going leasehold liabilities; 3. the on-going staff commitments; and 4. the on-going equipment and fit-out upgrade requirements. On the one hand, the maturity of the sector offers some confidence in its ability to reduce risk of entering an unknown business market with a new venture. On the other hand, the sheer number of options and the range of the quality of the franchise systems available create a hard task of choosing the right franchise.

Professional Advice It therefore helps if you seek professional advice. In fact, a genuinely professional franchisor will insist that you obtain independent legal, accounting and business

advice before you sign the Franchise Agreement.

The Lawyer’s Role While most commercial lawyers are able to review and advise a client in relation to all of the documents and processes involved in a franchise purchase, very few actually have sufficient commercial experience in franchising to enable them to offer any meaningful comparative assessment of the reasonableness or otherwise of the franchisor’s proposed commercial terms. This is where franchise lawyers (who are simply commercial lawyers with significant franchising experience) can offer added value. The role of the franchise lawyer in this process is to encourage and assist in conducting thorough due diligence of the franchisor, the vendor (if buying an established franchise business), the business system and the client himself or herself, to ensure the right business is matched to the right person.

Reviewing the Franchise Agreement The following are often the main topics to consider when reviewing the franchise agreement: 1. Term of the franchise and/or options for renewal and on what terms.

Industry standard term is five years. As franchisee, you want to make sure that that you have sufficient tenure to run the business and then to have something to sell when you are ready to exit the business. However, you must be aware of the fact that, not unlike in a lease, if you enter into a five year term, you are committed to make payments to the franchisor for that period. There are franchisors which grant 20 year agreements containing fixed franchise fee obligations. Such an agreement is likely to present a problem to the franchisee who wants to exit the business but is unable to sell and the franchisor will be looking for a significant exit payment to release the franchisee from the franchisee’s obligations to the end of

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be established between the IP owner and the franchisee’s rights to use the IP.

the 20 year term. 2. Whether the franchise is exclusive or non-exclusive in respect of a defined territory.

6. Premises (requirement for fit-out and refurbishment).

The law generally promotes competition. Typically, franchise arrangements are designed to reduce or eliminate competition among franchisees of the same system. To enforce such an arrangement, you may only look to the franchise agreement with the franchisor as you will not generally enter into agreements with other franchisees, so you must understand how the franchisor proposes to control the flow of client leads, the competition among franchisees and what obligations the franchisor has to you as franchisee to protect your business.

7. Occupation rights.

3. Calculation and payment of franchise fees and/or marketing contributions.

One sobering calculation not often enough made before entering into a franchise agreement with fixed franchise fees is the total amount of fees payable for the initial term of the franchise.

4. Product/service supply arrangements.

Franchisors will often seek to lock franchisees into supply agreements, either with the franchisor or third party suppliers. This may well be justified from the point of view of group buying power and/or consistency of product offering. However, you should enquire whether such arrangements are, in fact, viable for franchisees or whether the franchisor is making extraordinary rebates at the expense of franchisees’ profitability.

Some searches should be made to confirm that the franchisor or the franchisor’s related entity owns or has the right to use the intellectual property of the franchise so that a clear link can

In a retail food environment, location and tenure are the most valuable parts of the business. There is a national franchisor which purposefully drafts licence and franchise agreements out of sync with each other and/or the term of the lease. This is presumably done to provide the franchisor with power and control when the business is changing hands.

8. Initial and on-going training.

Franchise agreements seldom contain onerous obligations of franchisors. Training, however, should always be included as a ‘must’, not a ‘may’.

9. Assignment of franchise.

5. Intellectual property rights, ownership and use by franchisee.

Fit-outs can be extremely expensive. Landlords generally ask for a refurbishment every five years or so. Franchisors, however, can make demands at other times. The worst possible time for a refurbishment demand from the franchisee’s point of view is at the time of selling the business. Careful consideration should be given to the franchisor’s rights in the franchise agreement in this regard.

The Franchising Code sets out some basic rights of franchisees when it comes to assigning the agreement. These rights operate regardless of anything the agreement states. However, the agreement may provide for additional terms, such as offering the franchisor the first right of refusal to buy the franchisee’s business.

10. Termination of franchise and posttermination restraints.

While this may be the last topic on your mind, it is worthwhile to consider life after the franchise. If the franchise

52 Business Franchise Australia and New Zealand

agreement contains restraints which seriously limit your ability to earn a living outside of the franchise business, they may or may not be enforceable, but it is always preferable to negotiate exclusions to the restraints upfront rather than test the matter in the courts.

Negotiation with the franchisor Historically, many franchisors presented the franchise agreement on an ‘as is’ basis – for the franchisee to accept or reject, but the franchisor often refused to negotiate its terms, supposedly, in the interests of consistency throughout the system. The argument does not hold for young franchise systems. Furthermore, as the number of Australian franchisors competing for new franchisees has been increasing, more franchisors have become willing to negotiate the terms of the agreement when faced with the prospect of failing to attract enough franchisees to achieve desired growth. As a result, the dictatorial nature of the industry is undergoing evolution towards more balanced commercial agreements and the role of the franchise lawyer advising prospective franchisees becomes more important in such negotiations. Ilya Furman is the principal solicitor at Franchise Legal, franchise lawyers in Melbourne, Sydney and Brisbane. Franchise Legal acts for franchisors and franchisees in all aspects of their businesses, including franchise system development, dispute resolution and litigation. Franchise Legal offers fixed fee services to assist prospective franchisees in the evaluation of franchise offers. Call Franchise Legal on: Phone: 1300 798 501 Web: www.franchiselegal.com.au

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PROFILE : R esicert Pro pert y Inspect i o ns

Safe as houses with Resicert Property Inspections

ince last year Resicert Property Inspections has grown from having two licensees located in Perth, to 20 licensees located across the country! Founder Paul Antonelli attributes the success of Resicert to its thorough and comprehensive training model, as well as its consistent high standards and delivery of the system. “We’re the only building inspection company to have operators in locations across the country including Perth, Melbourne, Adelaide, Sydney and the ACT,” says Paul. “We are continuing to expand across the country, with expansion into the larger regional areas of Australia firmly on the horizon.” In addition to providing building inspection services, Resicert is also rolling out pest inspections as part of a complete property inspection service. “Previously pest inspections has been dominated by pest control operators, Resicert is now able to provide this service as part of a complete property inspection service,” explains Paul. “All existing and new operators have the option to be comprehensively trained in pest inspection methods.” Resicert prides themselves on the ‘Best inspections, Best reports, Fast’. Their automated marketing and business systems have helped them gain a considerable share of the property inspection market. Resicert customers get a professional, easy to read, detailed inspection report with photos included. Each report is generated quickly and professionally using their in-house customised specific building inspection reporting software. This allows Resicert licensees to spend less time generating reports and more time doing inspections. Becoming a Resicert licensee provides a valuable opportunity to build a business that can supply excellent income, delivers

a valuable service in a growing market, provides great control over your time and supports a balanced lifestyle. It also offers the opportunity to develop and grow with the company. Paul says there are three main characteristics he is looking to identify in potential licensees. “Firstly, we’re looking for people who have an understanding around property,” says Paul. “You certainly don’t need to have been a registered builder or a tradesperson, but some experience in renovating or property investment would be advantageous. “We are able to train our licensees in all areas of property inspection, and conduct continuous professional development of all our licensees. “Secondly, a certain level of comfort using technology is required. We’re not looking for computer experts but as all of our operations are based on cutting edge technology, the ability to use and adapt to these systems is important. “Thirdly, outstanding customer service, networking and communication skills is a vital part of this business.” says Paul. By becoming a Resicert Property Inspection licensee you will be fully supported in your new business in the following ways: • Complete and comprehensive training and on-going professional support • Full details with regards to setting up for and executing full range of property inspections • Initial review and sign-off on all Resicert property inspections undertaken • Professional indemnity insurance coverage • Sophisticated template inspection report writing software, training and operational systems • Online automated quoting, booking and inspection tracking systems

54 Business Franchise Australia and New Zealand

• Training and knowledge as to how to market your business and generate own leads and referral base • Invoicing, payment collection and job tracking systems • Obtain payment from the client using complete range of payment options • Allocations of inspections generated from our extensive and diverse marketing activity and systems Territories available: Metro: NSW, TAS, WA, SA, ACT, VIC (Geelong) Rural: NSW - Maitland, Port Macquarie, Goulburn

VIC - Ballarat, Bendigo, Sale, Shepparton, Warrnambool

WA - Albany, Bunbury, Geraldton

If this opportunity appeals to you and you would like to find out more about becoming a Resicert licensee contact Greta Gilroy on: Phone: 0414 448 506 Web: www.buildinginspectorfranchise. com.au

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e x pert a dv ice

Ensuring a fair workplace T

here are a lot of things to consider when purchasing a franchise in the food services industry. Entering into a franchise can see you dealing with sales contracts, policies and procedures provided by the franchisor, body corporate rules and regulations, and taxation; and this is all before taking on staff. Engaging employees to assist in the operation of your franchise is one of the many responsibilities you have as a business owner. If you are acquiring a franchise and employing staff for the first time, or if you already have employees, there is plenty of helpful advice, information and resources available from the Fair Work Ombudsman (www.fairwork.gov.au). The Fair Work Ombudsman (FWO) is an independent statutory agency established under the Fair Work Act 2009 (the Act). The FWO’s purpose is to promote harmonious, productive and cooperative workplace relations and ensure compliance with Commonwealth workplace laws. While we have always had the role of a time and wages regulator we also have a strong focus on proactive compliance and helping employers, large and small, to understand their workplace obligations and options. We are committed to assisting all employers

and employees work harmoniously and productively, and have produced a suite of template letters and forms, as well as fact sheets and Best Practice Guides. For a great number of matters that arise in the employment life-cycle, we have a template letter to assist - available at www.fairwork. gov.au/resources/templates. Our template letters include letters of engagement for fulltime, part-time and casual staff members, letters of probation, letters issuing staff warnings and letters of termination. We understand that, although two workplaces in the same industry can be vastly different, there are common issues that will arise. To this end, we strive to educate individuals and organisations about better ways of working and resolving disputes.

Recruiting and retaining good staff According to a study undertaken by the Australian Human Resources Institute (AHRI) in 2007, the accommodation and food services industry has the highest staff turnover rate of all industries operating in Australia (40.3 per cent per annum). Some put this down to being just the nature of the industry, however good employment and dispute resolution practices can help you recruit and retain good employees.

56 Business Franchise Australia and New Zealand

Best practice tip: A big part of staff retention is employing the right person for the right job in the first place. When advertising for a new position it’s a good idea to define the vacancy in line with the classification description in the relevant award or agreement. This will define parameters of a position from early on and will help you manage the expectations of the prospective employee. Improving staff retention is good for business. Vedior Asia Pacific Employment Trends estimates that it can cost almost 150% of an employee’s salary to replace a skilled position . This obviously affects the financial bottom line of your business. Attempting to resolve an issue with a good employee rather than letting them go can work in your favour. To assist with this issue, you can view the Managing Under Performance Best Practice Guide at www.fairwork.gov.au.

Employing inexperienced workers Another thing to consider is that, as an employer or potential employer in the food services industry, it’s likely that you’ll be employing young and inexperienced workers. These workers can add benefit to a business’ morale and atmosphere with their energy and enthusiasm. As an employer, it’s important

“Being proactive in managing your staff can prevent bad habits from setting in.” Lynda McAlary-Smith, Executive Director, Education & Major Employers Branch, Fair Work Ombudsman.

that you understand that, as enthusiastic as they may be, they are still inexperienced. It is up to you to ensure that your staff are aware of their rights and obligations in the workplace. Best practice tip: When engaging inexperienced staff, give them a thorough run-down of what’s expected of them in their role in their first few shifts. This may include briefings on such things as how to request leave, who to contact when they can’t come to work because they are sick, workplace health & safety requirements, rostering and other issues unique to your business. You will also need to provide all new starters with a Fair Work Information Statement available from www.fairwork.gov.au/fwis. You can create your own checklist of what’s been covered and keep it with your employee records. Remember, for some of your staff this may be their first job. Without help or guidance from their employer, a worker may not understand what is expected of them. Being proactive in managing your staff can prevent bad habits from setting in. You can learn more about engaging young workers in our Best Practice Guide: An employer’s guide to employing young workers, available from www.fairwork.gov.au/resources/bestpractice-guides.

Understanding and meeting your obligations One of the most important things for an employer is to ensure all staff are getting paid correctly. Most complaints we receive from the food services industry relate to underpayment of wages and entitlements such as penalty rates and overtime. Paying staff

from the correct industrial instrument (such as a modern award or enterprise agreement) is paramount. The award or agreement will establish minimum conditions, including things like rates of pay, penalties for working on weekends, and meal break entitlements. Adopting the incorrect award or agreement can result in your staff being underpaid or having certain entitlements such as overtime or penalty rates neglected. This can end with you having to back pay your staff and can seriously damage your business’ brand and reputation. Modern awards, such as the Fast Food Industry Award 2010 or the Restaurant Industry Award 2010 may apply to a business in the food services industry. You can use our Award Finder, available on www. fairwork.gov.au, to ensure you’re applying the correct award. It is critical to your business that you have read your award or agreement and know what these conditions are. To assist employers in this industry better understand their obligations, at www.fairwork.gov.au/industries you can find specific information for the fast food, restaurant & cafes and licensed clubs industry sectors and more. These pages outline rights and entitlements under the relevant modern awards and include best practice tips and additional resources to assist employers with compliance. As well as this, www. fairwork.gov.au/mybusiness has a wealth of information specifically for small to medium sized employers. On this page you will find a Fair Work Handbook which explains various elements of the Fair Work Act as well as awards and agreements. This includes your pay slip and record keeping obligations, leave accrual, award and agreement interaction with the National Employment Standards, the

Fair Work Information Statement, permitted deductions and more. There is a lot you need to know and consider when operating a franchise business, however help is out there. Keeping a copy of the Fair Work Handbook with your other franchise policies and procedures will assist you and your managers in dealing with employee enquiries relating to workplace laws and may help in resolving any issues that arise. If you do need further assistance understanding your rights and obligations under the Fair Work Act, you can contact us via www.fairwork.gov.au or during business hours on 13 13 94. You should also speak with your franchisor to discuss the type of support that they can offer to ensure that you are well prepared to meet the demands of your business and your obligations to your workers. Industry associations can also be a valuable source of information and advice. Lynda McAlary-Smith is the Executive Director of the Education & Major Employers Branch at the Fair Work Ombudsman. Lynda leads the National Franchise Program focused on identifying ways to assist franchisors to better promote and support franchisee compliance. The Fair Work Ombudsman is an independent statutory agency created by the Fair Work Act 2009 that promotes harmonious, productive and cooperative workplaces. We provide free tools, information and advice to assist both employees and employers about their workplace rights and responsibilities. Contact the Fair Work Infoline on Phone: 13 13 94 Web: www.fairwork.gov.au.

Business Franchise Australia and New Zealand 57

PROFILE : THEXTO N A R MSTRO NG

recovering Profit Leakage T

hexton Armstrong’s Business Consultants are meeting with business owners across Australia and New Zealand every day and are seeing first-hand just how many opportunities are being missed to improve profitability and cash flow just from existing operations alone.

“We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David.

“Our ongoing research shows that 9 out of 10 privately owned businesses have profits that leak undetected. This adds up to an average of more than 10 per cent of revenues. We call this Profit Leakage,” said David Thexton, Managing Director of Thexton Armstrong.

This success stems from the need in the marketplace. Many business owners are experts in their field or their craft, but not necessarily experts in running and managing their business affairs.

“For many privately owned businesses that are performing poorly, we find it’s not the economy that is causing this, it’s actually Profit Leakage,” David said. Thexton Armstrong currently has over 50 franchisees throughout Australia and New Zealand and according to David, the demand for available franchises is increasing. “We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market right across the country.

Thexton Armstrong’s unique and incredibly effective program enables franchisees to utilise their professional experience to assist other business owners to achieve their maximum potential and make their business stronger, more profitable and more valuable. The Thexton Armstrong Business Success Program is a structured framework that each franchisee utilises to analyse and completely overhaul their clients business. The comprehensive strategic management system allows the franchisee consultant to build a long-term relationship with clients across ALL areas of their business. Thexton Armstrong provides comprehensive training to all its franchisees to equip them with the skills, tools and resources to approach these individuals and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee is able to clearly demonstrate the financial advantages of having Thexton Armstrong as a ‘business partner’. Businesses often see an increase in profits from four to ten times the

58 Business Franchise Australia and New Zealand

consultancy fee paid. That is money in the bank. The company provides an in-house lead generation call centre, finding prospective clients and making appointments for franchisees. Franchisee consultants come from a variety of backgrounds. Most have spent many years in corporate life and/or have owned their own business. They are ready for a change and want to use their depth of experience to help other business owners succeed. Many Thexton Armstrong franchisees don’t just stop at being a professional consultant. They build a consultancy firm, bringing on additional consultants – much like an accounting firm. This enables them to significantly increase the amount of clients they can reach as well as their earning potential. If you are interested in becoming part of the success of Thexton Armstrong, find more information in a two hour video presentation available on their website at www.thextonarmstrong.com.au/ presentation. You may also contact the Directors: Wayne Armstrong (Australia) Phone: 0411 517 770 Email: wayne@thextonarmstrong.com.au David Thexton (New Zealand) Phone: 0275 093 385 Email: david@thextonarmstrong.com.au

Business Franchise Australia and New Zealand 59

Fr a nchisor in d ep th : J est ers Pi es

J e s te r s Ridiculously Tasty

ies are an Australian favourite. Some would even consider them our national dish, with Australians consuming over 260 million pies each year. At Jesters Pies, they are serious about producing the freshest gourmet pies every day. From the humble meat pie, a breakfast pie, or a vegetarian pie, Jesters Pies have something for even the fussiest pie connoisseur. With names such as ‘The Spud Deluxe’, ‘The Pavarotti’ and ‘The Nutty Chook’, Jesters lives up to its fun-focused culture. And in terms of franchising, Jester’s Pies may be a tasty option for potential franchisees. General Manager Terry Sherlock said that Jesters is experiencing unprecedented sales growth in a difficult market. “Over the past two years we have further differentiated ourselves from the competition

by dominating the ‘gourmet’ market. We have five new stores underway and with the expansion into a ‘full café’ offering, have opened up new areas where we can trade,” said Terry. There are now 47 stores operating across Australia and New Zealand.

Jaffle pies Jesters Jaffle Pie Company was founded in Western Australia in 1997 on the philosophy of producing the healthiest, finest quality pies available in the marketplace. A commitment to quality, health, taste and freshness led to the development of a unique way of cooking the pies. Jesters Pies are not oven baked like the traditional pie, but cooked in unique Jaffle Pie makers using ultra-thin, light puff pastry and the finest quality natural ingredients. Jesters Pies are cooked continuously throughout the day, guaranteeing customers

60 Business Franchise Australia and New Zealand

supreme freshness and taste. The fillings in Jesters Pies contain only low fat, lean meats and fresh garden vegetables. The chunky beef and chicken used in Jesters Pies is virtually fat free, having been carefully hand diced from prime quality meats. There is no MSG, preservatives, artificial flavourings or colourings. “Jesters Pies have invested heavily in a new factory and equipment to produce our standard pies at our central kitchen rather than on site as with our current model,” said General Manager Terry Sherlock. “In future, most pies will be delivered daily to stores and baked during the day to retain their freshness. This reduces dramatically the operating costs in store and ensures a consistent product across the network. “The investment in equipment no allows us to expand the product range to catering, and also supply gourmet pies to regional locations.”

If you answered yes to any of these, then perhaps Jesters could be the right franchise for you.

Other benefits include minimal preparation in store, reduced footprint allowing lower rents and smaller locations, and simplicity of operations.

• Accredited franchise system

Café and Coffee

• A range of 93 per cent Fat Free Pies approved by Schools Canteen Association

Jesters also has an extensive range of pastries, baguettes and alternative offerings to pies completing the café experience. Jesters and their franchisees have also invested heavily into new coffee equipment from Europe. “Our coffee machines are the next evolution in coffee making and take the guesswork out of consistently producing the finest coffee experience for our customers,” said Terry. “The machines are twice the cost of the standard machines but with the improved steamer and measuring capability of the equipment there is a real reduction required in training, and producing a coffee is twice as quick as a conventional machine.”

Unique product, unique culture Jesters has successfully tapped into a niche of the $5 billion (and growing) fast food industry with a unique product which no other chain has recognised. Jesters have also developed a unique culture in that business can be fun as well as profitable. Jesters franchisees benefit from: • National brand recognition • Competitive entry fees • Bakery/café operation

• Simple business model • Unique range of products • Freshly cooked, all day every day

• Group buying power • National marketing support • Low product wastage

Previous experience in the food or retail industry is not necessary, but management capabilities are a prerequisite. The Jesters manufacturing process has been refined and automated so anybody with the desire to learn can run a store.

Comprehensive training

• Full training • Integrated Point-Of-Sale system

The Jesters franchisee The Jesters franchise opportunity is based on a proven formula for success. Franchisees need to be motivated and dedicated to success. • Are you a self-starter? • Do you have a positive attitude? • Do you have the ability to provide outstanding customer service? • Do you have the ability to relate well with employees?

“At Jesters we aim to provide the most effective training possible. Every new franchisee is given thorough training. If you have little or no experience, we’ll support you 100 per cent of the way. Before commencing in your store, you’ll gain handson experience in one of our existing training stores for a nominated period,” said Terry. “A Business Consultant will be assigned to you throughout your training program who will follow up and ensure you are comfortable with the process. A network of existing franchisees and support from the company are only a phone call away.”

• Does self employment excite you?

Training programs include:

• Do you have confidence to promote your business in your local area?

• Purchasing and inventory control

• Do you want to be part of a dynamic and motivated team? • Do flexible working hours appeal to you? • Do you have the drive and determination to be a winner?

• Product knowledge and handling • Accounting and cash control • Staff training and customer service • Management practices • Marketing and promotional skills

Business Franchise Australia and New Zealand 61

Fr a nchisor in d ep th : J est ers Pi es

Why Jesters? “Franchising is very competitive and franchisees have a wide and varied range of business opportunities to choose from,” says Terry. “It is Jesters’ aim to ensure that Jesters is a leader in all aspects of franchising including franchisee support, training, marketing, merchandising, research and product development, all of which will help ensure the success of every Jesters store. “In addition, we believe Jesters offers a combination of unique benefits that few other franchise opportunities can offer including a unique combination of products offered by no other franchise, a low start up cost relative to other fast food businesses, and low inventory costs.” The outlay required to establish a Jesters store ranges from $254,000 to $314,000* *The amount quoted may exceed $254,000 only when a larger than average premise is sought by the franchisee and all costs will be discussed with the franchisee before plans are signed off on. All costs exclude GST, and are inclusive of all Franchise Fees. This investment covers such items as: • Franchise Fee - $35,000 • Training and Selection Fee - $10,000 • Fit-out of premises - $120,000 - $180,000* approx. • Equipment package - $85,000 approx. • Legal costs - $3,000 approx. • Uniforms - $500

• MYOB Package - $500 *Depending on size of premises and this cost also includes shop design and independent agent to negotiate lease. Presently Jesters charges a franchise royalty of six per cent of net sales and a marketing levy of five per cent of net sales which is payable weekly. This fee is applied to support various areas of the business from field support and management, through to R&D and recipe development, as well as the ongoing use of the naming rights.

All stores contribute to a corporate marketing fund, which is managed by Jesters on behalf of the franchise network. Jesters is responsible for the direction and coordination of all advertising at a corporate level. “In addition to advertising and promotion, we undertake regular market research campaigns to stay in touch with our customers, both current and potential.

“Advertising and promotions are a critical part of Jesters’ ongoing marketing strategy,” says Terry.

“We are supported by an external design agency who partners us in creative output, media spending and brand strategy. The national marketing campaigns are executed from a platform of selected media and underpinned by strong Point Of Sale, to ensure consistency across the network.”

“It enables us to develop a strong position for our brand in an increasingly competitive marketplace. Advertising and promotions help our franchisees to ‘drive’ their business, with sales promotions at key periods throughout the year.”

Phone: 08 9309 2200 Email: franchise.enquiries@jesters.com.au Web: www.jesters.com.au

Advertising and marketing

62 Business Franchise Australia and New Zealand

For more information on exciting opportunities within the Jesters franchise, please contact Terry Sherlock on:

Business Franchise Australia and New Zealand 63

Fr a nchisE in FOCUS : T h e M elt i ng P ot

The Fondue

Effect

hereâ&#x20AC;&#x2122;s just something about a fondue pot that invites conversation. Invites laughter. Invites coming together. The Melting Pot Restaurant offers a dining experience like no other. A unique, interactive dining experience creating memorable moments with family and friends, from the time the first piece of bread is dipped and the last piece of dessert is savored. For more than three decades, The Melting Pot has defined the fondue experience niche across the American dining scene and now looks forward to continued domestic success as well as continued international expansion. The Melting Pot is a unique franchise opportunity, unlike any other franchise restaurant. With no direct competition in the restaurant industry, and a menu that has 80 per cent of patrons eagerly ordering dessert, The Melting Pot franchise model has proven to be successful. As a franchisee of The Melting Pot, youâ&#x20AC;&#x2122;ll find yourself supported by an experienced and established program of training and consultation every step of the way.

The Melting Pot Story The first Melting Pot opened in April of 1975 in Maitland, Florida, just outside of Orlando. It was a cozy, quaint location, and its first menu consisted of just three items: Swiss cheese fondue, beef fondue and a chocolate fondue dessert. However, as the restaurantâ&#x20AC;&#x2122;s popularity expanded, so did its menu and ambiance. Mark Johnston, who was working his way through college as a waiter at The Melting Pot, noticed the popularity boost and, with the help of his brothers Mike and Bob, scraped together funding to open The Melting Pot of Tallahassee in 1979 (with the blessing of the original owners in Maitland... of course). The Tallahassee location grew enormously popular, and within one year, its success paved the way for future franchise expansion.

and established The Melting Pot Restaurants, Inc., the new franchise company. After a year of research and reorganisation, The Melting Pot Restaurants, Inc. began its franchise offering. From the start, the Johnston brothers were diligent in their search for energetic entrepreneurs who were as excited as they were about the concept and its potential. Their commitment to building a close knit fondue family proved successful. In 2010, The Melting Pot Restaurants celebrated its 35th anniversary, opened its first international location in Edmonton, Alberta, Canada, signed a seven-unit deal in Mexico and opened its first Mexico location in Mexico City.

In 1981, the Johnston brothers decided to branch out and opened their second location in Tampa, Florida. As their business grew, the brothers began to consider franchising even more stores in order to expand.

Today, with more than 140 locations across North America and more than 25 locations in development, The Melting Pot Restaurants, Inc., is the premier fondue restaurant franchise. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida.

Then in 1985, Mark, Mike and Bob Johnston purchased all rights to The Melting Pot brand

At The Melting Pot, fondue truly becomes a memorable four-course dining experience

64 Business Franchise Australia and New Zealand

where patrons can discover all the ingredients for an unforgettable culinary adventure including a relaxed atmosphere, private tables, attentive service, fine wines and signature fondue courses. The current menu consists of a variety of salads, as well as a selection of cheese, entree, and chocolate fondues. The dining experience at The Melting Pot is interactive and fun, with much of the prep taking place tableside, and patrons literally cooking their own meal at the table. It is a great opportunity for family and friends to slow down, spend some time together, celebrating special occasions, or the everyday.

Franchisee Support If the thought of having a full service restaurant without an executive chef, fryers, ovens and grills appeals to you, The Melting Pot is for you! We are an industry leader in providing turn-key franchise operational training and on-going marketing support through our Restaurant Support Center. Dan Stone, Vice President of Franchise Development with The Melting Pot says that with 65 full time support staff members based in Tampa, Florida, “We provide a tremendous level of support through every step of the process.” The Melting Pot franchisee support begins with six to eight weeks of training, involving not only restaurant management staff, but also the franchise owners. Training takes place in company-owned restaurants in Tampa, Florida. For two weeks prior and post opening of a new location, The Melting Pot sends its ‘Road Warriors’ for onsite training, and assistance with the opening.

Ongoing support is provided through marketing and social media experts. There is a large collection of online assets available for individual franchise marketing use, which allows for individuality in advertising while maintaining the brand. Ongoing operations support is offered by a team of ten franchise business consultants, and a purchasing and distribution team who source the highest quality, lowest cost ingredients and supplies, locally sourced when possible.

international markets, The Melting Pot is looking for multi-unit franchisees, who are able to open and operate five units within five years. The multi-unit franchisee could be an individual, a partnership, or a company. Experience in the restaurant or food industry is required. Prospective franchisees who have the resources to develop a minimum of five units must also share The Melting Pot’s passion for customer service and a dedication to people, quality, innovation, and the satisfaction and reward of hard work.

International Expansion

The Melting Pot is eager to partner with franchisees who are interested in bringing their brand to Australia.

The Melting Pot is currently seeking franchises in Australia, as well as the United States, Canada, Japan, South Korea, Brazil, China, India, and the United Kingdom, among other select markets. For

For more information visit The Melting Pot online: Web:

www.meltingpot.com

Business Franchise Australia and New Zealand 65

The World’s Largest Fondue Franchise Targets Australia and New Zealand With nearly 150 locations across the U.S., Canada and Mexico, we are committed to sharing the unique fondue dining experience in North America and beyond. • Full-service restaurant with no chefs, fryer, ovens or grills • Over 20 units in development in The Middle East and Indonesia • Over 35 years of providing the fondue experience • Create lasting memories for your community locally • Great marketing and training support • Unique concept with few direct competitors • Area License Agreements of ﬁve units or more now available

Limited Area License Opportunities Available FOR FRANCHISING OPPORTUNITIES PLEASE CALL ASHLEY POLLARD, FRANCHISE SALES ASSOCIATE AT (800) 783-0867 EXT. 152 OR VISIT MELTINGPOT.COM

feature

Food Franchising

! e t i t e p p A n o B

feature

Serving up

the best in Food Franchising Did you know that Australians spend over 130 billion dollars on food and beverages every year? Or that Australians drink over one billion cups of coffee in cafés, restaurants and take away outlets? Then what are you waiting for? Join the world of food franchising!

The early days Until the early 1970’s, franchising was virtually an unknown concept in Australia. That quickly changed with the arrival of the ‘golden arches’ along with two all-beef patties, forever changing the suburban

landscape. KFC and Pizza Hut joined McDonald’s, and so began the story of franchising in Australia. Since these early days, franchising has grown in leaps and bounds to include almost every industry and covers almost every product and service imaginable. The food sector of franchising continues to thrive and grow, with food franchises representing a large proportion of the franchising industry. The majority of franchise units are in accommodation and food services (28 per cent), which includes food retailing, fast food and coffee shops, followed by retail trade (24 per cent).*

Hungry for more! Research shows that people are increasingly spending more and more on food and beverages. The value of food and liquor retailing in Australia grew by 3.7 per cent in 2010–11, to reach $130.4 billion.

68 Business Franchise Australia and New Zealand

In 2011, global research company Euromonitor estimated that Australia was expected to spend more than $37 billion on takeaway food alone, making us the 11th biggest-spending fast food nation on earth. According to the most recent Australian Food Statistics Report (2011) household expenditure on food and beverages in Australia increased to an estimated $244 a week in 2009–10, up from $216 in 2003–04 and $212 in 1998–99. Meals out and takeaway food increased as a proportion of the total household expenditure on food and beverages over the same three survey periods. Australian Bureau of Statistics research supports these findings, with the trend for spending on meals out and fast foods increasing by 50 per cent from 2003-04 to 2009-10.**

Australia’s love of food Put simply, we love our food, and in terms

feature of franchising the options have never been more prolific. From the early days of burgers and pizzas, we are now being served up more options than ever, and with growing concerns over our increasing waistlines, healthy options have become popular in recent times.

and strong enquiries from prospective franchisees. There are plans to open eighteen more sites in the next eighteen months and Salsa’s anticipates a total network of fifty sites in Australia by the end of 2013.

In addition, more and more people are raising concerns of gluten intolerance, lactose intolerance, nut allergies, high cholesterol, diabetes… the list goes on! As food retailers, being able to cater for all kinds of food intolerances and preferences is becoming increasingly important. Responding to consumer desires is vital for sustainability in the food industry.

Café culture

SumoSalad have struck while the iron is hot. The brainchild of Luke Baylis and James Miller, SumoSalad was conceived with the view that ‘fast food’ could be good, healthy food too. It was a unique lunchtime concept: a fast food outlet that sold made to order salads which were nutritious, delicious and convenient. Since its inception in 2003, SumoSalad has grown to over 78 franchise stores and six company-owned outlets. Boost Juice is another healthy franchise success story. Since 2000, there have been over 185 franchised and company-owned Boost Juice stores opened in Australia, and many more have opened in in a further 14 countries worldwide. Boost Juice has taken the country by storm and now Retail Zoo’s newest addition to the market, Salsa’s, looks set for success in the Mexican food sector. The Salsa’s brand has grown from four stores in 2008 to thirty-two stores,

Coffee culture has swept Australia in a big way. For most people, a trip to the shops cannot pass without stopping for a coffee, a long day at work wouldn’t be the same without the familiar take away coffee cup on our desk, and a long drive simply wouldn’t be possible without a mandatory coffee break! The coffee market has grown considerably in Australia in the last few years, and has proved to be a booming market for many franchisors. The ever expanding list of franchise opportunities for those interested in a coffee franchise provides a wide variety of options for potential franchisees. Cafe2U is one of Australia’s most successful coffee franchises, with over 120 Australians successfully running their own mobile Cafe2U coffee van business. The concept has also recently launched in the USA. Alternatively, there are a wide range of coffee shop franchise opportunities where coffee is served in stylish, relaxed and friendly surroundings, most also providing a takeaway option for customers. If you’ve always wanted to run your own café, then perhaps these options could be suited to you.

Global cravings Australia has always been proud of its multi-cultural heritage and our craving for food from all over the world is reflective of this. Our cravings from around the world include - Indian, Thai, Japanese, Spanish, Italian, Chinese, Middle Eastern and many more. Potential franchisees can choose from a variety of retail food options covering all kinds of cuisines. And whilst premium quality international food offerings often come at a higher price point, successful franchise owners will tell you that people are happy to pay a premium for a top quality product that is made exactly how they want it.

Fast food Of course, if we go back to where franchising first began in Australia, the fast food sector of franchising remains strong. With fast food outlets providing tasty, quick, and cheap food in all locations, from highways to malls and on the high street, the appeal for consumers remains high, and with many now providing healthy alternatives these businesses remain highly competitive in the industry.

Rules and regulations As with any industry it’s important to understand the rules and regulations associated with the business, and this is extremely important when working in food retail. Janine Allis, Founder of Boost Juice and Managing Director of Retail Zoo, gave

Business Franchise Australia and New Zealand 69

feature looking for a premised based business, or a mobile unit? You will be able to narrow down your search, but don’t rush. If you get to your short list, it is time to take the focus away from the product and direct all your attention to the franchise system and the franchisor.

Get to know your franchisor The franchisor holds the key. The management system, the operational procedures, the leasing agreements, the contracts, and the fees have been generated by the franchisor. Check the franchisor’s background – is it solid? Meet with him or her. Do they seem to be a person of integrity? Do they answer all of your questions openly and honestly? Do they invite you to do your own investigations into the company? Are they eager for you to talk to existing franchisees? If at any point you feel pushed, rushed, bullied or even ignored by the franchisor – it is time to consider walking away. Hopefully though, the franchisor will be professional, honest and open.

this advice for people thinking of getting into the food industry: “First of all you need to fully understand what it means to be in food, particularly healthy food. You need to be aware of the FSC (Food Standards Code), TGA (Therapeutic Goods Association) and the Health Authority. Then you need to consider what the ACCC rules are and of course if you get into franchising there is also the FCC (Franchise Code of Conduct). These are just a few of the governmental and industry bodies that have specific requirements when it comes to the food industry. “This can all be very daunting and confusing, particularly when many of these bodies do not give you a clear answer on a question regarding the rules. But business always has its challenges. You need to just keep going, becoming a sponge and soaking up all the information you can possibly absorb. Information is key, because making a mistake in regards to any of the above Codes and Associations can not only cause massive fines, but can be terrible for the public relations of your business.” Business Franchise magazine Issue 6#1.

Choices, choices! Given the growing and changing food industry, the customer demand and availability of so many systems to choose from, which one do you go with? First decide that you are interested in the food retail business. Then get together with your family and make sure they are interested in the food business – this is important not to overlook – as you will be spending a great deal of time in your new business. You must then get with your franchise banker and put together a realistic sum of money you can afford to put into this new venture. This will most likely weed out some systems quite quickly – as the larger, more well-known food names come with a hefty price tag. They are strong, tried and tested and have proven success stories – but you must truly be able to afford to buy into this. Once you have an amount in mind, you can begin to shop around. Are you looking for a particular location? Are you looking for a particular type of food or drink? Are you

70 Business Franchise Australia and New Zealand

The next step is to meet with several existing franchisees. While it’s fine to have all the manuals in place and have the franchisor tell you how great and successful the business may be, it’s the franchisees that have the real story. Visit them in their place of business, ask questions, and ask their employees if they enjoy working there. One of the great things about researching food franchises is that you can simply drop in and eat. Be a random customer, visit several locations. Is the food good? Is the service good? Is it consistent from one location to another? Do the employees seem happy? Do the customers seem happy? By doing as much research as you can you can gain the knowledge to know if you are making the right choice at the right time.

Enjoy! So if making coffees, flipping burgers, or if carefully crafting international cuisine whets your appetite for the exciting world of food franchising, you will most likely find that you have started on a fantastic path to success. *Franchising Australia 2010 Report **2009-10 Household Expenditure Survey (HES)

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JOIN THE CALIFORNIA BURRITO PHENOMENON Now franchising in New Zealand and Australia The Original California Burrito Company was founded in 1992 in a small storefront in the west village of Manhattan (NYC) a Cal/Mex phenomenon was born. From these humble beginnings the brand quickly grew to become one of the most recognisable brands in NYC. Fast forward 19 years and the First Original California Burrito Company store opened in Auckland, New Zealand. An instant success; we now have seven stores across Auckland, one in Hamilton and two in Sydney. Become part of the phenomenon with the opportunity to own your very own Original California Burrito Company store!

What we offer you: s Group buying power s Support you can count on s Proven business model s Marketing expertise and advise s Instantly recognisable brand s Sophisticated point of sale computer system s Full training of products and services

BE PART OF THE NEWEST AND MOST SUSTAINABLE FOOD CRAZE FOR ALL FRANCHISE ENQUIRIES CALL OR VISIT OUR WEBSITE

AUSTRALIA

Tel: (+649) 354 4815 californiaburrito.com.au

NEW ZEALAND

Tel: 0800 BURRITO californiaburrito.co.nz

Business Franchise Australia and New Zealand 71

feature

Taco Bill

More than just the

flavour of the month!

Award winners Taco Bill recently proved itself as Australia’s favourite and most enduring Mexican restaurant franchise, this year becoming the first and only four-time winner in the Lifestyle Food ‘I Love Food Awards’, after again being voted number one in its category. Australia’s largest people’s choice food awards, the ‘I Love Food Awards’ reveal and celebrate Australia’s favourite places to eat as chosen by diners across the country. Previously a winner in 2007, 2009, and 2010, Taco Bill this year added to its list of awards the title of ‘Australia’s Favourite Family Restaurant’ in the 2012 competition.

Committed franchisees Australian owned and grown, Taco Bill opened its first location in 1967, and has grown to 37 franchised restaurants, with many franchisees owning more than one.

Stan Teschke has been operating the Clarendon Street Taco Bill Restaurant since 1975 and has seen generations of families enjoying the restaurant. “I have a customer who said to me, ‘I remember coming into your restaurant when I was a boy and trying the chips with salsa and saying ‘ooh that’s hot!’, and today I have brought my own son in for the first time, and he has just said the very same thing!’. It’s a great thing to see new generations of families walk through the door,” Stan says proudly. Established in Australia over 40 years ago, Stan, who is also one of the Taco Bill Directors, attributes Taco Bill’s longevity to providing a consistent product and good service. “We are using the same recipes that we started with over 40 years ago. They are real Mexican recipes from the kitchen of the founder’s family and we have adhered to them – albeit with some slight tweaking, reducing salt content etc,” says Stan.

“We have found something that works and have stuck to it. “We aim to provide a fun, fresh, festive atmosphere and offer good quality food at a reasonable price,” says Stan. “Our appeal reaches people of all ages. Kids come in with their parents and enjoy the fun atmosphere and food, young people come in and enjoy a party atmosphere – along with the ever-popular Margaritas, and we have older people who are still coming in after 40 years. “Everyone fits in,” he says.

Mexican wave Stan says that the new wave of Mexican food hitting the food industry is healthy for the marketplace. “The Australian market is growing for Mexican food and the competition is healthy for business – it’s a positive thing to see more Mexican cuisine in Australia. “It makes us more aware that we must always do what we do the very best we can,” says Stan. “By consistently standing by our product we have developed a loyal customer base that keep on returning to our restaurants,” he says.

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“The strength of our brand is built through our franchisees. Our franchisees are committed and dedicated to operating restaurants of the highest quality,” says Stan. “As part of joining our successful franchise system, there are obviously guidelines and procedures that need to be followed, but we always take feedback and suggestions from our franchisees and offer them flexibility where we can,” Stan said. Taco Bill offers franchisees:

• Immediate association with the number one and the largest family of Mexican food restaurants in Australia;

• The opportunity to run your own business with support from a franchisor with more than forty years’ experience in the Mexican food industry in Australia; • A team environment which provides the opportunity for franchisees to support one another for mutual gains; • Support in the areas of operations, training, advertising, marketing and purchasing;

• Personal growth and business knowledge as a result of exposure to the Taco Bill system. For more information about becoming part of the Taco Bill family: Phone: 03 9690 2077 Email: amigo@tacobill.com.au Web: www.tacobill.com.au

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Business Franchise Australia and New Zealand 73

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O rder M ate

The New Era of Customer Loyalty Management

of points they will earn and suggests other items. To ensure an opportunity isn’t missed on the operator’s side, staff are prompted with upsell items before closing the sale.

QR (Quick Response) codes can store all kinds of data that can download quickly and easily eg. The number of points they will earn from this purchase.

OrderMate Online

Whether new or established, most businesses rely on the loyalty of their customers. Nurturing that loyalty is made more effective with the adoption of a customer loyalty program. In this age of social connectivity, customers share their experiences with brands every day and word-of-mouth is king. According to Rob Bauder, Vice President, Client Leadership at dunnhumbyUSA, a loyal customer is up to 20 times more valuable than an uncommitted customer. Effective customer loyalty programs attract the right customers, encourage increased purchase frequency and value and drive referral. Traditionally, such programs have been challenging to implement and manage for franchises. With the power of digital, OrderMate has developed a product that can be implemented seamlessly, provides real time data management and takes the pain out of multi-site program rollout and management.

OrderMate’s loyalty program software provides immediate integration across multiple sites through simultaneous data sharing. By centralising data on cloud-servers, promotional rollouts are simultaneous and customer data can be accessed from any venue. Simply put, customer activation is immediate; ongoing management of promotions, customer expenditure and frequency data is seamless. “Consumers love loyalty programs, but cards get lost, forgotten, or never completed, so few customers ever receive their bonus” said Clinton Capuzzi, Cofounder and Director of OrderMate. “We’ve created a game-changing product; a no-effort, rewards-based interaction for the customer, who gets a seamless, hassle-free experience, and the merchant – who can create killer incentive programs that work.” OrderMate’s solution is designed for today’s consumer behaviour providing various channels for participation. To maximise sales opportunities, OrderMate’s rear customer display screens are integrated with the program for additional staff support. Once a member’s card or QR code is scanned, the screen is personalised with their name, displays their order, the number

74 Business Franchise Australia and New Zealand

Working with the franchisor, OrderMate can provide an online signup portal accessible from their computer or mobile device. OrderMate assists franchises to provide online takeaway ordering either through the franchise’s website or third-party sites such as iTakeaway. OrderMate manages the relationship between third-party sites and the franchise so there this is no delay in data feed and no need for multiple price adjustments. OrderMate’s cloud-server solution provides a central, tightly integrated data depository.

Embracing the Smartphone With close to half of Australia’s population using smart phones, OrderMate’s system can encourage customer loyalty through this growing channel. Designed to enhance the customer’s in-store experience, the app provides the customer with a range of options. 1. Specials are communicated specific to the month, day, store or person. The customer sees the specials on offer before purchase 2. Menu functionality provides the ability to review the menu in real-time at their selected store.

feature The reporting’s great - they can do hourly reporting, dine-in or take-away break downs and food costing. Any report you want they can do it. Year-on-year sales, graph stores against each other, and track busy times or slow times. It allows us to monitor and track what’s happening and fix problems straight away. We’re in a very competitive industry so we can’t afford to waste time. The Bean Bar iPhone app has really worked – customers can see the store locations, there’s no need for printed loyalty cards as there are QR codes but if customers like they can use the cards as well.

Ferguson Plarre Bakehouses and Puckles Family Bakehouse Steve Plarre CEO

3. Store Locator means wherever the customer is, they can locate a store. 4. My Orders enables the customer to see order history, accrued points and what they can redeem points on. 5. Shop allows the customer to place their order on the run and reduces wait time 6. Virtual Swipe Card captures every purchase and tracks the customer’s purchasing habits. A unique QR code is developed within the app, which can be scanned at the time of purchase. No need for a physical card, providing less work for the customer and the business. Winning hearts and minds is nice, but hands and feet make the cash registers chime. Franchises need to be driving a ‘habitual’ loyalty program. Your loyalty program needs to drive habituation rather than just attitudinal regard, meaning your customers will find it extremely difficult to remove themselves from the relationship; one beyond intellectual and emotional engagement and created by a habit of buying your products. Rewards geared towards in-store use, connecting the value of the reward with revenue and providing personalisation and benefits based on buying behaviour is what OrderMate’s smart phone app delivers.

OrderMate’s Version of the Traditional Approach Customers still have the opportunity to sign up in store. However instead of using pen and paper, staff input customer information straight into the point of sale system. Data

is immediately transferred to the cloudservers and simultaneously shared through the franchise network – all in the time it will take the customer to put a rewards card into their wallet. Data associated with consumer buying habits is incredibly powerful for merchants. Offering additional products to every customer right at the point of sale is one of the simplest, most instant and predictable techniques for increasing your average unit of sale. Research indicates if you do this before your customer leaves, 30-60 per cent will purchase the additional product.

Bean Bar, Adelaide Ron Basset, Manager Bean Bar “With eight stores in Adelaide, we are looking to expand into Melbourne. I’d definitely use OrderMate for Victoria as well – it’s so easy to use especially when it comes to head office requirements. This is our fourth system in three years and we’re very happy with it. Compared with previous systems, OrderMate is simple to use, easy to train people on, the multi-site connectivity is fantastic and reporting first class. When you change POS systems there can be a lot of teething problems but we haven’t had any. Customer service has been very good and with no upfront fees, it’s really economical.

The OrderMate multisite loyalty system has allowed us to implement our Puckles Bakers Four Club loyalty program. Basically, customers buy four products and get one free, and the OrderMate system handles that. The program has increased transaction value with loyalty members’ volume of purchase 75 per cent higher than non-members. The system also tracks what our members are purchasing, where they’re shopping, the time of day and frequency of purchase. We wanted to partner with a company that’s always innovating and we’ve found that in OrderMate. We want to move forward with our business and evolve and they have the skills to evolve with us. We need a POS partner that listens to us when we have new ideas for the business and OrderMate does that. Established in 2001, OrderMate has utilised its unique blend of software programming skills and hospitality experience to pioneer the POS industry and become market leaders known for their intuitive interface and superior business management and control capability. For more information contact about OrderMate contact: Phone: 1300 667 067 Email: sales@ordermate.com.au Website: www.ordermate.com.au

OrderMate works on cloud-servers which are much easier and more reliable. We can log in from anywhere and don’t have to worry about the server going down.

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E x per t Advice

Top six secrets to running a successful food retail franchise

hile purchasing a food retail franchise might seem like a good way to have your own business and make some serious dough (mind the pun!), the reality is that competition is tough and profit margins can be thin with very little room for error. If you select the wrong franchise, you can stand to lose a lot of money. But choose the right franchise and you’ll have paid for a proven business strategy, reputable brand recognition, established training and marketing programs as well as an integrated support system. But buying a franchise isn’t a completely fool proof way to achieve success. So here are six secrets to assist you in ‘fool proofing’ your food retail franchise.

1. The franchise needs to be distinctive and replicable For a food retail franchise to be successful these days, it must be distinctive and replicable. What kind of branding twist does the franchise have that makes it stand out from its competitors? A franchise that just relies on ‘lowest price’ as a unique selling characteristic won’t go far. Maybe the franchise is distinctive by sourcing all of its produce locally, or packaging everything from recyclable materials. Whatever it is, it must distinguish the franchise from other food retail franchises and be easily replicated from one region to another. For a franchise business to be successful its branding must be strong and identifiable. A brand represents the franchise’s promise to deliver its product or services consistently across all regions at a constant standard. When looking at a franchise, ask yourself: “What does this

brand stand for and how strong is it?”

• Do I have any business skills?

Check also whether the franchise has registered its logo as a trademark. This is particularly relevant when looking at a new, young franchise with potentially inexperienced franchisors. Registration of a business name is not enough to prevent others using the franchise’s brand name and logo.

• Am I good at following rules? Am I willing to follow the franchise system?

2. A proven franchise model For a franchise to be successful it must be a proven franchise model with a supportive management team. Look at the franchise’s training and marketing programs, and hiring operations. Contact other franchisees and ask them about the level of support they receive from the franchisor as well as the viability of the franchise. Look at the franchise’s health and safety systems: How stringent are they? You must know your responsibilities in respect of OHS in any business and, even in a franchise, the onus is on you to provide a healthy and safe workplace for your employees. OHS is a serious issue in the food retail sector and ongoing training, support and encouragement from the franchisor is essential. Open communication from the franchisor regarding marketing campaigns and OHS issues, as well as receiving ongoing training and support, are necessary aspects of a profitable franchise. After all, a successful franchise needs the support of the franchisees for the franchise to work.

3. Evaluate your skills Be realistic about the skills you currently have. Ask yourself these questions: • Do I have strong customer service skills?

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• Am I prepared to work weekends and long hours? • You’re going to be managing and leading people – do you have these skills? These skills are all critical characteristics of a successful franchise owner. If you are lacking in one or two areas, do some research into whether the franchisor’s training will help or whether you can up-skill prior to purchasing the franchise. Make sure you have a clear understanding of your financial position and the amount of capital you’ll require to get the business off the ground.

4. Location, location, location The key to choosing a successful location for your new franchise comes down to knowing exactly who the target audience is and what drives them to the business. Many franchises fail purely because of poor location choice. Ensure you thoroughly research any proposed locations. Just because the franchise concept worked in one region, doesn’t necessarily mean it’s going to work in another. Evaluate market saturation and any nearby complementary businesses. Look for a spot that gets tons of foot traffic, not one that’s half price but hidden in an alleyway next to the rubbish collection. Most franchisors will have already have done the research on demographics and will be more than happy to share their statistics with you. Knowing things like the sunny side of a street gets more foot traffic in the winter than the shady side can make a big difference to your bottom line. Look at parking availability, tenant mix if you’re in a shopping centre and whether your proposed location is economically realistic for you.

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“Consumer trust, brand recognition, proven systems and ongoing training and support can mean you will have a booming business in no time at all.” James Grima, Founder and CEO, Positive Training.

There’s no need to reinvent the wheel. If you stick to the franchisor’s business plan and strategies, then you will have a much greater chance at success than if you pave your own way with an unproven method. If you want to be in charge of your own business plan, then don’t buy into a franchise. While the risks of embarking on a food retail franchise are still high, and filled with long hours of hard work, with the right type of research the advantages are numerous. Consumer trust, brand recognition, proven systems and ongoing training and support can mean you will have a booming business in no time at all. And never sign a franchise agreement unless you completely understand all the terms of the agreement. Seek help from an accountant, solicitor or franchise consultant before signing. Remember – ignorance is not a defence! A lifetime entrepreneur, James has amassed over 20 years of hands-on successful multi-unit food retailing experience opening his first retail pizza outlet at the age of 19 and was a millionaire by 21. He franchised the Pizza Lovers brand in 1999, which was acquired by Domino’s Pizza five years later. James is now Founder and CEO of Positive Training.

5. Marketing Every business needs both great external marketing strategies (getting the customers through the door) and internal marketing strategies (keeping them coming back). To get powerful results, the franchisor should have a clear marketing strategy, which you should be able to look over before you decide to buy the franchise. Do they have a website and a social media presence? What other strategies do they have in place? Don’t mistakenly believe that brand recognition will get your customers in the

door; you may still need to promote yourself locally. Look carefully at the franchise agreement and its terms for marketing benefits, how much control you have over marketing yourself, or whether you will get adequate support from the franchisor.

6. An intelligent growth plan All thriving franchises have a growth plan integrated into their franchising strategy. An intelligently prepared growth plan will ensure that a food retail franchise never gets too large for the franchisor’s infrastructure.

Positive Training, delivers cost-positive ‘Nationally Recognised’ retail training and assessment programs to Food Retail businesses located in Australia. Since it was founded in 2004, Positive Training Solutions has expanded from one key client to over 1,100+ clients. Growth is triple digit and staff turnover low. For further information contact: Phone: 1300 POSITIVE (767 484) Web: www.PositiveTraining.com.au www.JamesGrima.com.au

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Sumo Salad

sumosalad:

supporting franchisees Expert shop fitters are engaged to ensure a sound store is constructed in the required timeframe and budget, and any issues are resolved prior to handover. “Our experience in the design and construction of nearly 100 stores is the key here and our streamlined process means you can be assured you will receive the best possible SumoSalad store for your location,” claims Luke.

Initial Training At SumoSalad, Luke is emphatic that a franchisee is never left out in the cold. “To get you off to the right start, you will spend two days at the SumoSalad support office in Sydney, with key management staff, understanding each of their department’s responsibilities and how they can assist you. This is followed by the four week instore competency based training program which will give you the knowledge and skills to successfully run your own store.”

stablished in 2003, SumoSalad is the acknowledged leader in the rapidly growing healthy fast food category with just under 100 sites in Australia and internationally. In previous issues Luke Baylis, founder and Managing Director, of the successful franchise chain, provided valuable insights into the bright future of food franchising and what makes SumoSalad a stand out from the crowd with its winning formula for success. In this issue, Luke explores the steps and support processes in place to ‘set up shop’ at SumoSalad. According to Luke, the final ingredient for a successful food franchise business is a motivated and supported franchisee. SumoSalad’s support systems enable franchisees to focus on what matters; serving satisfied customers and building their business.

Size and Site “With an ever-changing retail landscape, it’s important that our business be adaptable to different environments. At SumoSalad, we have a number of successful concept

options suitable for different regions and locations,” Luke notes. These can range from the SumoSalad inline concept store at about 50sqm which is best suited to shopping centres, to the newest SumoSalad Fresh Express (hole in the wall) concept generally found in CBD locations. Assistance is provided with all aspects of selecting the most suitable site. The overall performance of the site depends on a number of factors including: best rental deal and incentives; the lease term; limitations on product usage; the right demographic mix; adequate or high foot traffic; the competition; visibility; average spend within the trade environment; access; position; size and access to utilities.

The Store Once a site has been selected, the concept style is agreed upon by experts including the Operations team and the franchisee. The store design is an incredibly important element as this is the street billboard. Luke notes, “it needs to be effective and represent the brand and we continually look for new improvements to maximise store design.”

78 Business Franchise Australia and New Zealand

Opening Support Prior to opening, an assigned Training Manager will assist the franchisee with recruitment of staff, rostering and any other pre-opening business, both day-to-day and bigger picture planning. Given the initial hype around opening the new store, the official marketing launch is three months later and is coordinated by the SumoSalad marketing team in consultation with the franchisee. After a successful store launch, dedicated and on-going brand, marketing, IT, legal, operational and training support and expertise is provided by the head office team and an allocated Operations Manager. Luke Baylis concludes, “as a SumoSalad franchisee you can be rest assured you are in business for yourself but never by yourself.” For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: Email: Web:

02 9569 7866 0418 870 920 graham@sumosalad.com www.sumosalad.com/ franchising

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E x per t Ad vice

“Making a business partnership work, much like a life partnership, takes hard work and certainly open communication, patience and trust.” Gabby Kelly, General Manager, Bakers Delight Holdings.

RUNNING A BUSINESS WITH YOUR BETTER HALF

orging a business with your better half has led to some of the most successful business ventures across Australia today. Couples are seeing the benefits of pairing up in the workplace as well as in their personal life. There are many rewards that come with running a business alongside your partner and, at times, many challenges. With the right business model and attitude it can be a dream-come-true situation. For those couples looking to take a professional leap together it is worth ensuring you have done your research and know what your options are. As part of this research consider what would best fit your lifestyle and how your business can add value to your family life.

THE RIGHT CHOICE The truth of the matter is just because you may have found your perfect partner in life does not mean you have found your perfect partner in business. Making a business partnership work, much like a life partnership, takes hard work and certainly open communication, patience and trust. Looking to start a business can be a big risk for a couple. In these tough economic and trading conditions couples will be seeking security, and proof in the pudding so-tospeak, in terms of a solid business option. For those couples looking for a proven

business model, the ability to be your own boss, ongoing operational support, accompanied with industry training; running a franchise together may be the right fit for you.

WHY A FRANCHISE FOR COUPLES? The most recent PwC’s Franchise Sector Indicator Report shows double digit growth for franchisors, it is a $128 billion dollar sector that continues to see strong growth, offering real opportunities for couples looking to become business owners. Franchising is also a great option for gaining all the benefits of self-employment, while still getting the support and input from an established system.

CREATING A SUCCESSFUL PARTNERSHIP AT WORK AND AT HOME Partners with complementary skills have the ability to thrive in a franchise business. Where one may be more passionate about operations, the other may be more passionate about staff, recruitment and retention, for instance. It is important to allow some time as business partners to recognise each others’ strengths, weaknesses and interests. Being your own boss can also allow the flexibility

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to manage a family life – particularly important for those couples with children. There is a lot of behind the scenes work that goes into becoming a successful franchisee so creating boundaries between you and your partner’s work-life and homelife is paramount to success in both worlds. Being able to switch off work-mode when at home takes discipline but will be key in establishing best-practice husband and wife business partnerships. As in any business partnership there is a great deal of trust in the other required as well as respect for one another. Once those areas of ownership within the business have been delegated make sure you allow the time and space to develop these areas of expertise and encourage each other along the way. At Bakers Delight we have a support network in place to help franchisees become the best business owners they can be, but I always say the best partnerships are based on a belief and passion for what you do.

CASE STUDY ADAM AND JACLYN SCHOENE, Bakers Delight Franchisees: Bakers Delight Bondi Junction, Bakers Delight Balgowlah and Bakers Delight Coogee At a young age Adam and Jaclyn Schoene decided to make the mature leap of setting

The best funding decision you’ll ever make!

Would access to pre-approved ﬁnance help you to secure your new franchise business?

Our Rent-Try-Buy® Solution is perfect for franchisees who want to keep their options open. You won’t be locked into a long term contract. Instead, Silver Chef offers a simple 12 month term, so you have the flexibility to: • Buy equipment at any time during the first 12 months and receive a 75% rental rebate. • Return equipment at the end of the 12 month agreement if you don’t need it anymore. • Keep renting and we’ll continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. If you belong to a Silver Chef Accredited Franchise, you are already pre-approved for finance and you can access other great benefits. Speak to your franchisor today or call the Silver Chef Approval Centre on 1800 049 743 for further information.

Contact Silver Chef today on 1800 049 743 for fast, easy approval or visit www.silverchef.com.au/franchising Business Franchise Australia and New Zealand 81

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E x per t Ad vice

Adam and Jaclyn Schoene

up their own business. Husband and wife team Adam and Jaclyn met while they were both working as Store Managers for Hungry Jacks in their early 20s. Despite having very little capital behind them but fuelled by a determination to work hard, Adam and Jaclyn joined Bakers Delight in 1999 as part of the Fresh Franchisee program which allowed them to train, lease and then eventually buy their own bakery. The couple trained for seven days a week, for five months where they learnt everything about Bakers Delight from the fundamentals of how to bake, to the financial and management side of running a business. The couple attributes their business success to a complementary partnership. While Jaclyn is very customer focussed and particular in how things should be run, Adam has strengths in relating to their staff and keeping morale high. Jaclyn favours the paperwork, while Adam heads up the baking side of things. While their nose for business meant they had a range of business opportunities to consider, it was the support and opportunities offered

by Bakers Delight that has resulted in the strong position they are in today. Looking back on their achievements over the last decade, Adam and Jaclyn are extremely proud of the journey and how their business has grown over the years to now include three bakeries. While their peers may have spent more time partying when they were young, Adam and Jaclyn can now take the time to reward themselves for their hard work. ADAM AND JACLYN’S TOP THREE TIPS TO COUPLES LOOKING TO GO INTO BUSINESS TOGETHER: 1. Make sure you each share the same passion and drive for the franchise or business you enter into – this will be the crux of your success. 2. Allow one another to do what you each do best; your different skills will take your business far. 3. Always maintain a healthy worklife balance by establishing a strong team underneath you. Set boundaries between your professional and personal relationship and allowing yourselves the

flexibility to build your business around your lifestyles. From the ripe age of 18 as a Bakers Delight retail assistant, Gabby Kelly knew she had found her chosen career path. She has worked in several positions in the business, including sales, bakery and store management before progressing into a national company bakery management role. Today Gabby’s responsibilities also include national training and franchise recruitment in addition to management of the network wide compliance program. Bakers Delight is Australia’s most successful bakery franchise. Over the past 31 years this Australian owned company, has grown to over 700 bakeries across three countries, serving two million customers each week. Bakers Delight is committed to its founding mission: Real Bread, Real People, Real Delight. Contact: Phone: 1300 309 759 Web: www.bakersdelight.com.au

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Focus

RETAIL FOOD GROUP From Pizzas to Patisseries The lure of securing a better income in the current economic climate, coupled with the security of a proven business system, is the current driver behind Australians buying a franchised business, new research has confirmed. A survey of 180 new franchisees by ASXlisted food retail franchise owner and manager Retail Food Group found “greater financial potential” and “greater work freedom / autonomy” were the top two reasons for them wanting to purchase their own business. At the same time, the ability to tap into a “proven business model” and “availability of training and support” motivated them to purchase a franchise business.

Retail Food Group Limited is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Pizza Capers, Brumby’s Bakeries, bb’s cafe, Big Dad’s Pies and Esquires Coffee Houses franchise systems. Since its inception in 1989, Retail Food Group has successfully grown from a small franchisor with less than 50 stores to become the largest multi-food franchisor in Australia with six franchise systems, boasting in excess of 1240 stores. “At Retail Food Group we believe that our systems are the most respected and successful systems in Australia, remaining unsurpassed in terms of being fully– integrated franchise systems, all offering quality products and market leadership in each of the brand’s target markets,” said RFG National Sales and Leasing Coordination Manager Faith Manning “We credit this to the ongoing dedication and loyalty of our franchisees, whose businesses are supported by a franchisor that provides business education, marketing

and operational systems as well as ongoing support systems,” Ms Manning said.

Securing your financial future Ms Manning said that inquiries from potential franchisees had been strong in recent months as people looked to secure their financial future. “As global economic woes continue and uncertainty grows about their current employment arrangements, people are looking to take matters into their own hands and gain some security,” she said. “Owning your own business is a way to seek greater financial reward for your efforts, while at the same time taking greater control of your working arrangements as you are the one in charge. “Yet starting a business from scratch can seem daunting, particularly for those entering a completely new industry, so franchise systems offer a more secure and supported option. Our training programs provide our new franchisees with comprehensive training, covering theory, practical training and extensive coffee training. Training is conducted in our state of the art Training Academy, plus an additional period in one of our operating stores.”

Bucking the trend Retail Food Group is bucking the economic trend, with plans to continue national and international expansion of its iconic franchise stores this financial year as it capitalises on the demand for proven business systems and popular food options. Earlier this year, RFG acquired Pizza Capers, adding the brand to its portfolio of franchise systems which includes Donut King, Brumby’s Bakeries, Michel’s Patisserie, Esquires Coffee Houses, bb’s café and Big Dad’s Pies. “Our 100 per cent Australian-owned and operated franchise systems have developed

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feature proven business models which provide ongoing support and training. This is an ideal opportunity for budding entrepreneurs looking for their own small business, while being provided the security of backing by expert support and experience,” said Ms Manning. “We’ve identified the areas, and in some cases, sought after sites where we are keen to open stores. This is based on our research which shows that the demographics and local demand is there to support a new store. Now we just need to find the right franchisees to bring the stores to life.”

Pizza Capers Pizza Capers started in 1996 with the first store in Kenmore, Brisbane. The mission in those early days was to offer an opportunity for guests to experience pizza with restaurant quality ingredients, with interesting menu variety, made from real wholesome ingredients. Since opening the first store in 1996, Pizza Capers has grown to over 119 stores nationally. Today, Pizza Capers operates 15 company stores and has over 85 franchisee owned and operated stores throughout South East Queensland and Melbourne, and South Australia as well as Canberra. Expansion is now planned for regional Queensland, NSW, North Queensland, South Australia and other key markets in the region. Franchisee Michael Marsh owns three Pizza Capers stores in Toowoomba QLD and said that all his stores are delivering strong returns. “Buying the Pizza Capers franchises was ultimately a lifestyle choice, as it allows me to balance my working hours and also spend time with my family,” Mr Marsh said.

“I looked around at other franchise options but made the decision to go with a brand that delivered a high quality product. Having no prior business experience myself, I was attracted to buying a franchise from a strong and stable provider. “The support from RFG has been fantastic, from the initial training right through to the day-to-day support from head office. I would not hesitate to recommend considering a Pizza Capers franchise to others who want to take the step and own their own business.”

Esquires Coffee Houses Founded in 1993 in Vancouver, Esquires Coffee Houses has grown into a thriving brand with a presence in Canada, Saudi Arabia, United Kingdom, Abu Dhabi, Ireland, China, New Zealand, Dubai and Fiji. The first New Zealand store opened in May 2002 and has quickly become the fastest growing coffee house franchise in New Zealand, with more than 47 stores currently situated throughout New Zealand. Retail Food Group, supported by a wealth of experience in the food franchising sector, is currently introducing Esquires Coffee Houses to Australia, with four stores currently operational. The Esquires promise is to serve freshly roasted, freshly ground organic fair-trade coffee, alongside a fantastic selection of food and cold beverages, served in a comfortable trendy environment by friendly staff. Esquires provides the proven systems to successfully open and run your own gourmet coffee house. The winning formula ensures you have the tools, suppliers and style required to be successful in this competitive industry. Esquires Coffee Houses offers five

business models to ensure an appropriate design is established to suit the location; a full format Esquires Coffee House; Esquires Drive Thru; Esquires Kiosk; Esquires Hole in the Wall or an Esquires Transportable Coffee Cart. Gary and Michelle Macilwee, owners of Esquires Tauranga Bayfair Mall tell of their experience as an Esquires franchisee. “We chose a café business because we felt that would really suit our strengths in customer service and organisation, then a franchise because they could provide the expertise we lacked. I interviewed a few franchisors and Esquires stood out. “The team at Esquires understand that franchisees are in business to make money too. They have a deep understanding of the intricacies of the business themselves as they spent years perfecting the system before opening the franchise up. All that gave us confidence that we would make it work – and we have.” ASX Listed Retail Food Group Limited (RFG) is a leading Australian retail food brand manager, franchisor and wholesale coffee roaster. It is the franchisor and intellectual property owner of the Donut King, Michel’s Patisserie, Pizza Capers, Brumby’s Bakeries, bb’s cafe, Big Dad’s Pies and Esquires Coffee Houses franchise systems. It had 1,240 outlets as at 4 April 2012. For more information about Pizza Capers, Esquires Coffee Houses or any of Retail Food Groups franchise systems contact: Phone: 07 5591 3242 Email: rfga@rfg.com.au Web: www.rfg.com.au

Business Franchise Australia and New Zealand 85

e x pert adv ice

networking

at main events

how to get the most from your time, energy and money

’m sure you are familiar with networking and the importance of it among your peers, suppliers, associates and new contacts. So how do you get the most from your time, energy and money when networking at events, especially big events? Regardless of what size event you are going to, it’s important you know how to make the most of the event to get a good return of your time, energy and money. Here’s a Simple Networking Formula that will give you the greatest chance of success: 1. Decide why & choose your event strategically. It is simply impossible to be at every event running on every single day of the year, so it’s important to choose the events you attend wisely, ensuring the event you choose is in alignment with what you want to achieve. In other words, you have to know why you want to attend the event and what you want to get out of it. The clearer you are on why you are going, the more chance you have of achieving it. Key outcomes may include: gain more knowledge; attract new prospects; more than likely outcomes will include attract new partners, colleagues and referral partners 2. Plan to connect with a certain number of people. Have quality conversations rather than quantity. If there are 50 people at the event, don’t expect to speak to all of them. Be content with a quality conversation with five to seven people who the next day will look at your card and remember you and what you spoke about, and more importantly remember you the

next time they see you. If it’s a larger event and your objective is to connect with a lot more then be sure you have a plan on how you will connect with people, and know when it’s the right time to move onto the next person. When attending a big event such as a conference, be and stay organised and participate in as much as you can while at the event. Especially at a multi-day conference, people want to learn, grow and network so they’ll tend to be more open and approachable, ready to talk about their businesses but also ready to find out more about you. 3. Take plenty of business cards. Bring more than you think you will need, it’s better to have some extra than to run out. I like to write something on the card to help me remember something about the person I have just connected with. You will find it useful when you go to follow up with them. 4. Don’t sell your product or services at the event. Rather if a person expresses interest, suggest that you phone them to discuss further. 5. Prep your elevator pitch. You always want to be ready with a confident and compelling answer to the question “What do you do?” If you are a larger well known brand then most will have an assumption or knowing of what you do. There may be some that are not familiar with what it is you do and offer to the marketplace so it’s always a good idea to have an elevator pitch ready. Rather than answering the question of what do you do with… “I’m a lawyer,” or “We sell

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burgers,” it’s always best to follow the elevator pitch formula which enables you to connect with the person you are talking to and flow with your response so that it allows the conversation to continue rather than stop dead in its tracks after you reply with I’m a… The easiest way to create an elevator pitch is when someone says: “What do you do?” you simply reply with... “Do you know how... (what follows is usually the problem in the marketplace your product or service solves) then you follow with... “What we do is... (and then you complete this with your solution”) of course if you only have a brief 10 or 20 seconds to answer the “what do you do” question then simply summarise what you created in the above into one short sentence. Here’s our example for Vision Alliance.... when asked what do you do? We would reply with... “Do you know how most business owners, franchisors and franchisees are struggling to increase sales and profits, build more momentum and simply get more out of their business and their life, no matter what more means to them... well, what we do is... we work as an extension of your team putting programs in place to help you maximise your potential, enabling you to get more out of business, and more out of life.” Our ten second snapshot version would be either... “We help business owners maximise their potential,” or “We are in the business of building people and building businesses.” Your aim with any length of elevator pitch is to lead into the other person asking... how do you do that? Rather than having them

“Being a great networker is just the beginning to successful networking.” Tania Allen, Founder Vision Alliance.

say “oh ok i get it” and making their own assumptions about you. 6. Put a follow up system in place. I’m guessing some of you will have a great follow up strategy / system in place and some will not. It’s always a great idea to have a follow up strategy in place to ensure you know exactly what your next steps will be when following up the individual. You may end up creating three different types of follow up systems. 1) for prospects, 2) for partners, 3) associates, peers and colleagues. Remember to incorporate a combination of email, phone follow up, social media using LinkedIn, Facebook or Twitter or send out cards. 7. The best networkers are the best listeners. Anyone will speak to you for ten minutes if you are not speaking about yourself.

Success is always in the follow through Being a great networker is just the beginning to successful networking. As the saying goes... “Success is always in the follow through.” Therefore it is equally, if not more, important to follow up with the people you have recently connected with. Here’s a quick five step plan to support you in becoming a successful networker. 1. Make Contact. 97 per cent of people who ask for my card never do anything with it. If your initial aim was to build new relationships and you want to drive the relationship forward, YOU have to take the action. For me, a follow-up email, rather than a phone call, is one of my favorite ways to reconnect with the person and continue the conversation. Another effective way is to send a LinkedIn invitation. Either way, the person can reply back at a time that’s convenient for them. Following the next four steps, you’ll increase your chances of a response.

2. Jog their memory. It’s a good idea to reference your initial meeting so they remember who you are within the first sentence or two of the email. Even better is to show that you were a good listener by mentioning something they talked about. For example: “Jim, I enjoyed meeting you at the Chamber of Commerce networking event last Thursday, and hearing about the successes you’ve been having this month with your new product launch...” 3. Connect the dots. Next, say why you think it makes sense to continue the conversation. Do you have some ideas to offer, some resources or connections? Do you see some natural synergies and think there may be ways to work together for mutual benefit? 4. Propose a low-barrier next step. Acknowledging most business people are time poor, rather than dive into a face to face meeting as the very next follow up, perhaps suggest a 15-30 minute phone call which is a lower barrier for both parties and to be honest can be just as effective if you have a clear agenda and process for the conversation.

5. Make it balanced. Be sure to position this next step as a way to get to know each other’s businesses and goals, and uncover synergies between the two of you. That way, the other person will feel there will be something in it for them and it’s not so one sided. Tania Allen is the founder of Vision Alliance and author of Franchise Profits, Essential Telephone Skills and the soon to be released book Bounce Forward & Breakthrough. Vision Alliance is a franchise coaching & consulting firm delivering holistic solutions to both franchisees and franchisors. If you would like some more information or support in this area contact Tania Allen at: Phone: Email: Web:

1300 76 49 20 0419481203 tania@vision-alliance.com www.vision-alliance.com

Business Franchise Australia and New Zealand 87

PROFILE : V.I.P. Australia

Travelling more than 14,000km to a new life in Australia with V.I.P. B

oris and Elena Sopotsko haven’t let the grass grow under their feet. Back in June 2011 they swapped St. Petersburg, Russia for Adelaide, Australia in search of a better life and now feel they have found it after joining V.I.P. Home Services. The husband and wife team run their own commercial cleaning franchise and are enjoying the benefits that this brings. “We decide when we want to work. It’s good that nobody is looking over your shoulder and you have the freedom to grow your own business, but you still get the help and advice from V.I.P. whenever you need,” explained Boris.

Boris and Elena are keen to develop their business and Boris even dedicates part of his week to a customer development role. “We put the hours in and we get the benefits of all of our work. My days of working for somebody else are long gone, and I like it that way,” concluded Boris. Contact the V.I.P. team: Phone: 13 26 13 Web: www.vipfranchisesales.com.au

Working as a Human Resources Manager for a large industrial company back in Russia, Boris endured a busy week with a long commute whilst Elena was a busy journalist. Both these jobs were highly demanding and they decided that they were tired of working long hours for somebody else but still wanted to be able to make a good salary and grow a career. “We did plenty of research and met with a number of companies offering franchise businesses. We were really impressed with V.I.P. and decided to join them. We certainly have no regrets. I get to use some of my skills from previous roles like customer service skills and even training as I now help to train other franchisees,” continued Boris.

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Boris conducts training with other V.I.P. franchisees

The Australian Drug Detection Agency wants highly motivated and independent people to join the team, as either Master or Regional Franchisees. The ADDA is a proven business model that will provide excellent financial rewards for those who are prepared to work hard and fit the criteria. This is a huge opportunity for business-orientated individuals who have served, or are currently in law enforcement, the emergency services or the armed forces, to get in at the ground level and grow their own enterprise. Are you ready to join our experienced group and secure a lucrative future? Our guess is Yes, you are!

Email: kirk.hardy@tadda.com.au Website: www.tadda.com.au

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2012 nab awards

2012 NAB FCA Excellence in Franchising Awards Winners

THE FRANCHISE INDUSTRY’S

NIGHT OF NIGHTS T

he Franchise Council of Australia honoured the ‘Best of the Best’ in the franchise sector at the 2012 NAB FCA Excellence in Franchising Awards Gala Dinner on October 9th. The event, one of the most anticipated on the franchise calendar, was held in the Royal Theatre at the National Convention Centre Canberra at the culmination of the National Franchise Convention.

“We are proud to participate in a program that celebrates excellence in franchising, and are honoured to have been recognised for the fourth time by the FCA. “This ongoing success is due to the hard work of not only our head office and state teams, but also each of our individual franchisees and their staff,” Mr Wilmot said. FCA Executive Director Steve Wright said in difficult economic times the Australian franchise sector has outperformed the rest of

the small business market. “These outstanding businesses and individuals are great examples of the entrepreneurial skill and determination that has made the sector so resilient,” Mr Wright said. The Franchise Council of Australia is the peak industry body for the $130 billion Australian franchise sector - representing franchisors, franchisees and suppliers/ advisors.

The awards held at state and national level each year represent the pinnacle of franchise achievement and are a celebration of the hard working teams and individuals in the industry. 7-Eleven was awarded the major accolade of the evening – Established Franchisor of the Year. CEO of the convenience retailer, Warren Wilmot, was very proud of the win. “We are thrilled to win Established Franchisor of the Year in 2012.

International Franchising Winner: Gelatissimo

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Emerging Franchisor of the Year

Established Franchisor of the Year

Winner: Luxottica Franchising

Winner: 7-Eleven Stores

2012 Franchise Hall of Fame Inductee

John O’Brien, PoolWerx

Christine Taylor, Aussie Pooch Mobile

Franchisee of the Year â&#x20AC;&#x201C; less than two staff

Franchisee of the Year â&#x20AC;&#x201C; more than two staff

Winner: Daniel Conroy, Mister Minit, Ipswich

Winner: Craig Mason, Sign-a-rama, Joondalup

Winner: Fastway Couriers

Franchise Woman of the Year

Multi-unit Franchisee of the Year

Franchise Executive of the Year

Winner: Carolyn McManus, The Coffee Club, Cairns and Townsville

Field Manager of the Year

Winner: Michelle and Tony Graham, PoolWerx, Indooroopilly, Samford, The Gap and Keperra

Supplier of the Year

Winner: Shane McMillan, Mister Minit, NSW

Winner: FC Business Solutions, Victoria

Franchisor Social Responsibility

Winner: Bendigo and Adelaide Bank

Winner: Bakers Delight

Excellence in Marketing

Winner: John Pascoe, Battery World Australia

Contribution to Franchising Winner: Philip Ciniglio, Market Minds

Franchisee Community Service Winner: Jo and Maurie Patterson, Bakers Delight, Caneland

Business Franchise Australia and New Zealand 91

Franchise BUSINESS

AU S TR A LI A A N D N E W Z E A L A N D

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Your favourite source of hot topics and expert advice on franchising is now available wherever you go.

“GET INTO YOUR OWN FASTFOOD SHOP AT LESS COST!”

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e x pert advice

delivering

emotional W

e all know that the key to a successful franchise is to deliver a consistent customer experience. The most successful franchises are those that offer an attractive and fulfilling customer experience consistently across their franchise group. Customers can trust and rely on the fact that they will be delivered the same product and experience in any store, anywhere. Being consistent is the key to franchise brand power and a franchisee’s profits and business success.

Customer Experience So what is the customer experience? And how can you ensure that it is consistent? There are two key aspects to the customer experience. These are the functional value and the emotional value you offer. The functional value you offer your customer includes: • The range and quality of your products, (whether that is a physical product, service or both) • The look, skills and capabilities of your team

value The functional aspects of your customer experience can be attributed to the physical aspects of your business and the systems and processes that allow you to consistently deliver your product. These functional aspects can be quantified, systematised and measured. This is where franchises excel; with set fit outs, brand style guides and step by step systems and processes for consistent product delivery which can be rolled out and followed by all franchisees. But what about the emotional value you offer? The emotional value you offer is made up of all the subjective, emotional aspects that customers feel when they experience your franchise. Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think. Jill Bolte-Taylor, My Stroke of Insight. The emotional value you offer your customer includes: • Who you are as a business; • How you interact and engage with customers; • How you develop, manage and sustain relationships;

• The look and functionality of your store

• How your store feels;

• Your systems and processes behind how your products are made and delivered to your customer.

• What it means to the customer to be

• How it feels to experience your product; and

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associated with your franchise. Is there a greater reason for your customer to connect with you other than just buying your product? For example, customers who buy from The Body Shop also know they are buying the extra benefits of protecting our planet; defending human rights; supporting community trade; activating self-esteem; and saying no to animal testing. The emotional value you offer is an expression of who you are and your depth of character as a brand. It gives customers more meaning to the experience of your product and more reasons to connect. These emotional aspects are harder to quantify, systematise and measure. This is where franchises have the greatest opportunity to really excel in the delivery of their customer experience.

Competitive Advantage The emotional value you offer is also your untouchable competitive advantage. Competitors can copy your product, systems and processes, but they cannot copy the emotional value you offer and how you make your customers feel, because they are not you. The emotional value you offer can be measured through customer satisfaction, retention, loyalty and turnover. The more emotional value you offer, the more customers are prepared to buy, to

“Being consistent is the key to franchise brand power and a franchisee’s profits and business success.” Cath Sutherland, Principle Director Conscious Business.

pay and the more loyal they will be to your business. This emotional value does not just flow on to your customers, because it is an expression of who you are as a brand, your emotional value is felt by all of your stakeholders including your team. So the emotional value of who you are as a brand can also be measured through employee satisfaction, retention, loyalty, low staff turnover and is expressed through a happy and healthy team culture. (Which is also positive for customer satisfaction, retention and loyalty; the cycle begins again). So how can you determine the unique emotional value you offer? It begins with understanding who you are as a business, your unique Brand Energy.

Brand Energy As we have established, your business is not just a physical entity providing functional value, it is also an energetic entity (made up of people) providing emotional value. It is the collective energy of everyone who works with you that determines your reputation or brand* in the marketplace, so your business energy is your Brand Energy. When your unique Brand Energy is activated you create unique emotional value. The Brand Creation Model* takes you through a process of defining your five key Brand Energy Elements. These elements make up your Brand Energy Blueprint; who you are, what you stand for, and how you operate as a business. With your team define: Your Global Vision – what impact do you want your business to make in the world?

Brand Sample: Enjo – to enhance healthy living

Your Purpose – How do you want customers to feel? Brand Sample: Kailis Jewellery – we create and celebrate joy! Your Values – What values will fuel and keep your Brand Energy strong? Brand Sample: Morrison (fashion label) –Inspire, Natural, Love, Passion, Trust

Your Personality – What style of connection do you want to make with your customers? Brand Sample: Boost Juice Bars – energetic, individual, fresh, healthy, positive, colourful, cool Your Product – what is your connection point? What are the value components of your product.

Brand Sample: Faraway Bay – Wilderness experience, Accommodation, Tours and Activities, Meals and Beverages Once you have defined these energy elements for your business, invite your team to activate them. Your team breathes life into your brand; they determine whether or not you are the living representation of who you say you are. With your team, take the five Brand Energy elements you have defined above and come up with creative ways you can activate, manage, live and express these throughout your business. Let your team create unique experiences for your customers that are aligned with your Brand Energy. This is what engages your customers and creates unique emotional value for them. It also means everything your team does strategically and powerfully contributes to and builds your brand. The Virgin brand is all about fun and irreverence. How do they activate this and

build emotional value? Virgin Blue gives us a prime example, among many. They have taken a serious and often boring safety announcement before take-off and turned it into a fun and entertaining skit. And this isn’t scripted; Virgin Blue empowers their flight attendants to make it fun in their own way! So it is always fun, cheeky, authentic, in the moment, different and unique to your flight. By defining your unique Brand Energy (as a collective group), you develop the guidelines for how and why you do business. These can also become a checklist for directing and managing your unique Brand Energy and your customer’s experience of your brand. By activating, living, managing and expressing your unique Brand Energy, you have greater directorship and control of the emotional value you offer. You have the enhanced ability to deliver consistent emotional value. *Your brand is not just your logo, product packaging or retail space. Your brand is your reputation. * The Brand Creation Model was developed by Cath Sutherland and is outlined in her book Creating Brand Energy.

Cath Sutherland is the Principle Director of Conscious Business, a consultancy helping businesses to build brand and business value by deepening their understanding of their business identity, attracting ‘like energy’, and growing market share through connection. Cath is a facilitator, speaker and author of Creating Brand Energy-how to transform your business energy into market power. For more information: Phone: 0403 000 202 Email: cath@consciousbusiness.net.au Web: www.consciousbusiness.net.au

Business Franchise Australia and New Zealand 95

PROFILE : t h e timb er docto r

Strength through experience T

he experience gained through successful franchise system, The Leather Doctor, has provided a great building ground for new franchise offering, The Timber Doctor. The Timber Doctor has mirrored the success of the already well-established Leather Doctor franchise which has now grown to over 50 Australian franchisees, four in Dubai and opening soon in Auckland NZ. Since its launch in October last year, The Timber Doctor has established five franchises covering Brisbane, Sydney, Melbourne and Perth. With demand for its services increasing, The Timber Doctor is searching for prospective franchises, and is also willing to discuss Master Franchise opportunities. Marketing Director, Dean Reid, says that establishing the new franchise system was the perfect next step to go hand in hand with the already established and successful Leather Doctor franchises. “After 15 years of success with franchise The Leather Doctor, the opportunity to expand into an area with equally high demand was taken without hesitation,” said Dean. He said that the impetus for starting The Timber Doctor actually came from demand from existing Leather Doctor customers. “Customers were looking for the same quick, on-site repair service they’d been happy with through The Leather Doctor, and wanted to find a similar service for their timber products. It was an opportunity to fill the

niche for an area that was currently not being catered for,” he said. The Timber Doctor is a mobile service that specialises in repairing indoor and outdoor timber furniture. The repair service covers damage such as cracks, dents, scratches and stains, as well as a rejuvenation service for outdoor timber furniture. The Timber Doctor can even help with pesky flat-pack assembly – removing hours of potential frustration for relieved customers! “We deal with a lot of furniture retailers in the commercial sector whose products are sometimes damaged during moving or on the shop floor. The benefit of our service is that repairs are done on-site, quickly and easily, and the best part for our customers is we come to them. This reduces the risk of any further damage, and our technicians can get the items looking like new on the spot.” The majority of the customers that utilise The Timber Doctor’s services belong to the furniture industry; however the service also extends to home-owners looking to repair their own furniture, whether it’s been damaged during a move or simply through everyday use. Being mobile, franchisees can perform all types of work on-site. The time to complete a job can range from 15 minutes to two hours, depending on the complexity and size of the job. Dean says that a Timber Doctor franchise would suit anyone who is friendly, personable, and energetic.

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“A Timber Doctor franchise is suitable for anyone who likes to work with their hands, has great attention to detail and enjoys talking to people. It also helps to have some artistic flair for colour matching and ensuring the furniture looks as good as new,” said Dean. Dean says that the methods used by The Timber Doctor are simple to learn and easy to use, and the business model easy to follow. “New franchisees complete a two week training course, consisting of one week at head office located on the Gold Coast, and a further week in the franchisee owners own territory, establishing the business with personalised one-on-one assistance,” he said. Franchises start for as little as $35,000 for new territories. Franchisees need to provide their own caddy-style vehicle from which to operate. All tools, stock, vehicle signage, stationary, uniforms, and a selected amount of advertising are a part of the start-up package. “It’s important that new franchisees are able to concentrate on learning the necessary skills to complete the job, and not worry about where to get all the incidentals they need. “We want them to be able to hit the ground running,” Dean said. If this sounds like the ideal franchise for you, contact Dean Reid at: Phone: 0438 844 238 Email: info@thetimberdoctor.com.au Web: www.thetimberdoctor.com.au

Business Franchise Australia and New Zealand 97

PROFILE : Spr ay pav e aust r a l ia pt y ltd

Three guarantees and a boat trip

ffering three guarantees and a boat trip might sound unusual for a new business opportunity. However after almost 25 years in business, the owners of Spray Pave Australia Pty Ltd know that it takes something unusual yet simple to succeed in business. Owner Mr Chris Bylhouwer, started Spray Pave Australia in the late 1980’s, and has always improved his offerings in many ways. The current complete package includes a pay as you go option, plus three guarantees and a boat trip! The business is working with existing concrete. As Mr Bylhouwer explains, “We can do anything with existing concrete from basic repairs to complete decorations with non-slip patterns using new toppings, epoxies, stains, polishing, seamless flooring, waterproofing even transforming it into imitation slate or timber floorboards. “The transformations are unbelievable and

the demand for this service is everywhere, from homes to shopping centres, retail shops to factories, warehouses, schools, churches and airports.” The business opportunity is more than just application training, it also includes many systems for receiving jobs, quoting high prices, managing and growing the business including legal issues. “In essence we provide a complete turnkey business package for one price then we back it all up with the ultimate security – pay as you go plus three guarantees and a boat trip,” Mr Bylhouwer reveals how it all started whilst running a home renovation business employing up to 20 staff in the early 1990’s. “Some customers would ask about transforming their driveways etc. I simply listened to their needs, researched how to make it happen, then promised the result they wanted and delivered. In fact it was better to over deliver on my promise.

“The formula was simple - listen, research, promise, then deliver.” As the business grew, so did the administration. This was not in line with Mr Bylhouwers’ thinking, “I just wanted an easy, highly profitable business with plenty of free time for my young family and other interests. So we offered franchises. “We sold them from 1998 until early 2006 across Australia, New Zealand and even one in America. Many of them were making huge profits whilst enjoying their dream lifestyles, although some were still not happy. “Some operators complained about the fees, royalties, reporting, restricted growth etc, not to mention the paperwork required just to purchase their new franchise.” So again Mr Bylhouwer researched how to improve things. The outcome was a Licensee system. After discussions with franchise lawyers to ensure he stayed outside franchise criteria, the new system was rolled out in early 2006 with some exciting improvements. When asked about the work itself, Mr Bylhouwer explains, “The work is light physical, and our operators age ranges from early 20’s up to a semi-retired guy in his 70’s, mostly with no experience. The equipment required can be carried in a small trailer or car. We use materials including bags of powder, drums of sealer or epoxy, stencils, paint flakes and glitter. One trade is usually outside, the others are usually inside. So generally there is work all year round, although the type of work changes with the seasons. “Also the operators might choose to only do one or two, rather than all the trades. It usually depends how hard they want to worksometimes a great lifestyle is more important

98 Business Franchise Australia and New Zealand

starting a new business. “All they have to do is buy the business, do the work and start loving life.” than more money. If they earn over $2,000 in only three days by themselves, then they can stay home the rest of the week. Some don’t want to work any harder or they might employ others. “Our operators love the positive feedback from customers and neighbours. There are countless stories of tea coffee and biscuits, cakes, fruit and even home brews. Probably the best thing is the self-satisfaction of a job well done that’s safe, looks great, lasts forever and the customers are happy to recommend you to their friends and family.” The new Licensee system includes some unique ideas; three days at the Adelaide training centre plus two days back with the operator on their own customer job, local marketing campaign, insurance package, own web site page, customers interest free finance etc. A complete list is in the information pack. Designed to remove all risk is the three guarantees. 1. A minimum of 20 customer leads sent via SMS and email. More leads are forwarded free for life. 2. Guaranteed work option, available any time after training. 3. If new operators don’t earn over $100,000 gross in their first year by following the systems, they can claim the 100 per cent Money Back Guarantee. This he says offers complete security when

Mr Bylhouwer sums up the three guarantees, the pay as you go system and boat trip.

Mark Suter- “Learning to Spray Pave was easy but I wasn’t sure about epoxy and polishing work. Head Office soon arranged my follow up training on my own job.”

“Operators want 1) Customer leads? Yes, we advertise and forward them free. 2) Guaranteed work? Yes, they can pay an extra fee and we forward them signed customer contracts. 3) Money back guarantee if it doesn’t work? Yes, we trust our training, support and systems so if they don’t gross over 100k in the first year, they can have all their money back.

Steve Shirley- “I was paid $4,500 cash, so I picked up a big screen TV on the way home.”

“I like to stand out from the rest and put my money where my mouth is! Even to include that they can pay for their new business as they go. We only charge a small deposit (sometimes negotiable with conditions), the rest they can pay over time.

Bradley Shirley- “I quoted $4,480 but the customer couldn’t afford it. So Head Office soon arranged the interest free finance.”

“As for the boat trip, because new operators spend most of their time in Adelaide at training, if they can stay an extra half day or more, we can take them out on our impressive power cruiser or even a luxury cruising sailing catamaran for bigger groups or families. Business before pleasure makes a possible tax deductable mini holiday. It’s all about enjoying the social and business relationship with new friends; fishing, relaxing or just enjoying the start of a fantastic new, long term journey together.” Contact Spray Pave Australia Pty Ltd on: Phone: 1800 688 888 Email: chris@spraypave.com Web: www.spraypave.com

Abdul Kassab- “We still might take the guaranteed work but haven’t needed it yet.” Roger Elsworth- “Head office had the best priced equipment I could find.”

John McDonald - “I have over $50,000 of work booked in so I contacted Head Office about my expansion and tax ideas.” Ying Jie Hann - “Head Office was great preparing my advertising in Chinese.” Scotty and Fiona Lavis - “We both owe Chris so much, we couldn’t have survived without him.” James Kumar - “I now have the time and money to visit family in Fiji.” Paul Hanson - “My wife and I took a while to trust it all. Then the first week home, I was earning high profits. Now we know and trust the systems and laugh about those early worries.”

Business Franchise Australia and New Zealand 99

PROFILE : Dô m e Co ffees

There’s no place like

Dôme

hey set out to deliver the world’s finest coffees, and they may have made the world’s favourite café.

Their love affair with food and coffee started with a modest beginning in 1993 when the first Dôme Coffees Café opened in Cottesloe, Western Australia. Since then the brand has been re-engineered into a distinctive casual café dining experience that is now enjoyed by thousands of people every day across the globe. Theye have scoured the world’s best coffee growing regions for beans to make their roasts and it’s with that same passion they have built a menu with fresh flavours and indulgent tastes. Dôme has forged its corporate success on a customer experience built specifically around an old world European brassiere café. It is this unique combination of ambience, great tasting coffee and diverse menu which is what makes the Dôme café experience quite like no other. To top it all off, Dôme Coffees is proudly born and bred here in Australia which is where they remain based to this day. Going from strength to strength as a successful franchise opportunity, there are now over 100 Dôme cafés in six countries. It’s the perfect place to grab a quick snack or coffee, or to just sit back and relax enjoying the décor and casual atmosphere at any time of the day. With their signature domed

ceilings, wood panelling and deep leather armchairs, their luxurious fit outs certainly make each and every café feel individual and unlike a traditional franchise offering. From the time a Dôme café opens its doors early in the morning to the close of business late at night, it engenders a special sense of appeal and attraction to a broad range of uses within the community. From business people and those in the trades getting their first cup of coffee at the start of the day through to mother’s groups relaxing with their children in the morning, people conducting meetings, friends catching up for coffee and cake or families enjoying a meal of old time favourite dishes at lunch or in the evening, Dôme is an inclusive place for people and families of all ages and backgrounds to dwell and enjoy. While the atmosphere is relaxed, the systems underpinning Dôme are structured and seamless. The combination of quality coffee and dependable food ensures Dôme cafés are continually busy from first thing in the morning until late at night which in turn results in solid financial returns. Whilst Dôme Cafes can be found in a number of picturesque locations throughout the world, some of the most iconic locations can be found right here at home in regional centres and key suburban hubs throughout

Western Australia - where it all began - and now in Tasmania. As the Dôme brand is maturing it is now in a key growth stage and is looking to expand further across Australia so the opportunities are endless for new franchisees to benefit from its proven success. So if you are looking for a change of pace with proven financial benefits, why not join the Dôme revolution as a franchisee by contacting them at: Phone: 08 9386 3099 Email: franchisee@domecoffees.com Web: www.domecoffees.com

100 Business Franchise Australia and New Zealand

DOM

for a business with strong all-day trade, there’s no place like dôme.

10:30am

7:00am

7:30pm

12:00pm Just over two decades ago in Perth, Western Australia, the first Dôme opened its doors. This sophisticated European-style café soon earned a reputation for the world’s finest coffees, complimented by a delicious all-day menu. Fast-forward to today, and there are now over 100 Dôme cafes in six countries. With their signature domed ceilings, wood panelling and deep leather armchairs, they don’t feel like a franchise offering. While the atmosphere is relaxed, the systems underpinning Dôme are structured and seamless. The combination of quality coffee and dependable food ensure Dôme cafes are continually busy from first thing in the morning until late at night, with the right commitment, this offers solid financial returns. Our Franchisee partners benefit from extensive marketing, in-depth instruction at our Training Academy and ongoing in-café support.

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Dôme is currently planning expansion into regional centres and key suburban hubs throughout Australia. If you would like to find out more about why there’s no business opportunity like Dôme, visit www.domecoffees.com or call 08 9386 3099.

Australia: Tasmania, Western Australia. International: Bahrain, Malaysia, Maldives, Singapore, United Arab Emirates.

Business Franchise Australia and New Zealand 101 DOM22617 Franchisee_ART2.indd 1

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Business Franchise Australia and New Zealand 103

PROFILE : TAST Y T RUCKS

A RECIPE FOR

SUCCESS motivated individuals to join the company. Now is the time to jump behind the wheel of an iconic brand that will help take you on your very own business journey.

Making a difference For almost 15 years, Tasty Trucks has been supporting the St Vincent de Paul Society to serve up to 500 meals daily to homeless people around Melbourne. Every working day, St Vincent de Paul Society volunteers arrive at Tasty Trucks Ferntree Gully and Tullamarine depots and load the food vans with fresh product that has not been sold during the day.

he Tasty Trucks journey began in 1979 for Colin Lear when he purchased his first mobile food van in Blackburn, Melbourne. A 30-year-old with two children, Colin was tired of his 9am to 5pm job and had visions of creating his own empire. With a lock-up corner shop for a kitchen, Colin would begin his day at 3am every morning, preparing fresh food for his customers. This was the beginning of a ‘fast food evolution’. Five years later, the business had four mobile food vans on the road and Colin’s visions started to become a reality. Colin’s family became involved and eventually they took the business to six mobile food vans operating in south east Melbourne. Despite the organic growth of the business, Colin felt that with the right levels of investment, he could take the business model to an exciting new level. In 1989, with bigger visions, Colin sold his six mobile food vans and began a new operation, Tasty Trucks. Colin ensured the

whole operation was under one roof at a factory in Bayswater. This took the business to a whole new level with 10 mobile food vans on the road in the space of three years (1992). He soon took control of the factory next door and injected a further 10 vans into the business. Wind the clock forward 30-odd years and Colin now has a fleet of more than 60 stateof-the-art Tasty Truck vans serving over 15,000 workers across Melbourne every business day. Tasty Truck’s hub is the food processing, production line facility and depot in south east Melbourne, as well as a distribution depot in north west Melbourne in Tullamarine. With these two locations, Tasty Trucks currently employs 170 people. Colin is immensely proud of his business and is looking forward to helping his fleet of ‘Vanchisees’ achieve their personal success through owning a Tasty Trucks franchise. Tasty Trucks has its eye firmly set on interstate expansion. They are looking for

From 7pm the same evening, the food vans hit the streets and serve hot and cold meals to people who are homeless. For Brother Doug Walsh, President of the Society’s Victorian soup vans, Tasty Trucks is a lifeline to people living on the streets of Melbourne. “Tasty Trucks provides us with almost 150,000 quality, fresh meals per year – you can’t put a price on that level of support,” Brother Walsh said. As well as providing fresh food every day, Tasty Trucks also played a major role in helping the St Vincent de Paul Society equip their food vans with the latest health and safety features, allowing them to keep hot food warm and cold food refrigerated. As part of the Tasty Trucks family, you have the opportunity to develop a sound business for yourself as well as the pride in knowing that you are also helping support others in your community. For more information contact Tasty Trucks at: Phone: 1300 827 898 Web: www.tastytrucks.com.au

104 Business Franchise Australia and New Zealand

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Apply+Info Business Franchise Australia and New Zealand 105 TT_Vanchise[A4][FA].indd 1

16/12/11 2:24 PM

h ot to pics

Behind the

headlines Jason Gehrke, Director, Franchise Advisory Centre.

Conman Peter Foster appears in court over SensaSlim franchise scam The trial of notorious conman Peter Foster has appeared in the Federal Court in Brisbane for contempt of court proceedings over his involvement in failed diet spray franchise SensaSlim. The ACCC is taking action against SensaSlim, Foster and other company officers for misleading and deceptive conduct which falsely claimed authenticity for its diet spray product, and which drew in more than 100 franchisees who invested $60,000 each for the rights to distribute the product. Foster used the term IMOM, or “international man of mischief” to hide his connection to the business, according to evidence presented in court. SensaSlim claimed its product had been trialled by more than 11,000 users, however it is alleged the research had never been conducted. Foster is alleged to have posed as a scientist when selling franchises, directed a promotional video in his home for SensaSlim, and taken underworld figure Mick Gatto into the venture as an investor.

KFC to appeal $8 million salmonella decision

the original court decision found caused her salmonella poisoning because staff at the store had failed to follow proper food handling procedures, including picking-up and reusing chicken dropped on the floor, and that staff did not wash their hands or wear gloves when handling food. Monica shared the Twister with her family, who all suffered vomiting and diarrhoea afterwards, but Monica ate most of the Twister, and subsequently lapsed into a coma for six months, and is now a quadriplegic and severely brain-damaged. KFC stated at the time that it would appeal the decision, and has recently formally lodged its appeal on the grounds of “failure to consider evidence”, an “error in the judge’s factual findings” and the weight given to certain evidence, according to a media report. A statement released by the company said it felt deeply for Monika and her family, but believed its food was safe.

Encore unlikely for insolvent music group Iconic Australian music retail franchise Allans Billy Hyde, is unlikely to be sold and will eventually be closed with 56 out of more than 600 jobs to be lost immediately, according to media report.

International fast food franchise KFC has commenced an appeal against an $8 million New South Wales Supreme Court judgement earlier this year, which found that a chicken Twister sold by the company’s Villawood store caused salmonella poisoning and brain damage in a seven year old girl.

Receivers at Ferrier Hodgson have announced that there has been some interest in buying the group, but that a closure is likely following liquidation of more than $45 million worth of stock. Franchised stores are not subject to the closure, but may experience disruption to supply chains.

Then seven year old Monika Samaan ate a Twister bought from the Villawood KFC in Sydney’s western suburbs in 2005, which

Billy Hyde is based in Melbourne with more than 500 employees around Australia, and can trace its history back to the 1850’s.

106 Business Franchise Australia and New Zealand

Darrell Lea sold, stores close, manufacturing to relocate Australian confectionary retailer Darrell Lea has been sold for an undisclosed sum to Queensland-based family business, with the remaining company-owned Darrell Lea stores closed with the loss of 400 jobs. Buyers Tony and Christina Quinn who have built a $350 million empire based on VIP Pet Foods, their gourmet chilled pet food business, will retain 87 staff, building a new manufacturing facility and continue to support Darrell Lea’s six franchised stores in the short term, according to a media report.

NSW private bill proposes statebased franchise legislation A private member’s bill introduced into the New South Wales parliament seeks to usurp the government’s move to create enabling legislation for the role of NSW Small Business Commissioner, and leaves the door open for state-based franchise legislation via mandatory industry codes. New South Wales shadow business minister Adam Searle has tabled a bill that includes the power to prescribe industry codes, including for franchising, which creates the potential for separate state-based regulation of franchising in NSW to exist concurrently with the federal Franchising Code of Conduct. The proposed Small Business Commissioner and Small Business Protection Bill 2012 allows for the prescription of industry codes of conduct similar to the Small Business Commissioner legislation in South Australia, where franchising has been stated as a priority for the development of an industry code.

PROFESSIONAL SERVICES LISTINGS

HARMANS LAWYERS

Mason Sier Turnbull

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E mark.sherry@harmans.co.nz www.harmans.co.nz

315 Ferntree Gully Road, Mount Waverley VIC 3149

If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help. Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

the magazine for franchisees

Franchise

P 03 8540 0200 F 03 8540 0202 Contacts Raynia Theodore, Principal / John Sier, Principal E raynia.theodore@mst.com.au www.mst.com.au MST is one of Australia’s leading franchising law firms. Our lawyers provide solutions and advice on all franchising-related matters. Our clients include franchisors, franchisees and suppliers to the franchising sector. Our expertise and experience cover all domestic and international franchising legal issues and our network of international affiliations allows team members to stay in touch with global franchising trends and developments. Our experienced team has acted for many new and emerging franchise systems, including some of the best-known names in Australian franchising. We also maintain solid working relationships with other skilled professional advisers in the franchising sector, allowing us to provide advice and services beyond the scope of most law firms.

Wisewould Mahony Lawyers

BUSINESS

AU S TR A LI A a n d n e w z eala n d

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au Lawyers in love….with Franchising www.wisewouldmahony.com.au 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

Business Franchise Australia and New Zealand 107

FRANCHISE LISTINGS FRANCHISE

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

AMAZING CLEAN Ph: 0408 32 55 44 Fax: 07 5457 0725 Email: amazingclean@msn.com Website: www.amazingclean.com.au

BLIND/CURTAIN CLEANING AND REPAIRS

BMMA, FCA, Healthguard

$40,000

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

ELECTRICAL TEST AND TAG

FCA

$32,500

$43,500 + GST + Vehicle

AWARD BOOKKEEPING COMPANY 8/1283 Pt. Nepean Road, Rosebud VIC 3939 Ph: 1300 130 343 Fax: 03 5981 1577 Email: info@awardbookkeeping.com.au Website: www.awardbookkeeping.com.au

BOOKKEEPING FRANCHISE

Franchise Council of Australia

$35,000

$40,000

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE

6 (@1/7/12)

FCA

$50,000

$150,000 + (DEPENDENT UPON SITE CONDITIONS)

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$49,900 + GST

$250,000 + GST

TAKEAWAY FOOD AND DRINKS

Franchise Council of Australia

$30,000

$150,000

BEAUTY AND CUSTOMER SERVICE EXCELLENCE

FCA

$45,000

$250,000 - $350,000

BRUMBY’S BAKERY PO Box 1549 Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

FOOD RETAIL / BAKERY

336

Incl. in Minimum Investment

$420,000 - $455,000

BRUMBY’S GO! PO Box 1549 Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

BAKERY / CAFÉ / FOOD RETAIL

Incl. in Minimum Investment

$420,000 - $490,000

CAFE 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchise@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

Over 200 worldwide

FCA, IFA

INITIAL FEE INCLUDED IN PURCHASE PRICE

FROM $129,600

PREMIUM CAFÉ FRANCHISE

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au/franchising BK’S TAKEAWAY 99 Princes Highway, Trafalgar VIC 3824 Ph: 03 5633 2131 Email: Brendan@bkstakeaway.com.au Website: www.bkstakeaway.com.au BRAZILIAN BEAUTY (AUST) PTY LTD 45 Crosby Road, Albion QLD 4010 Ph: 07 3262 8984 Fax: 07 3857 6212 Email: headoffice@brazilianbeauty.com.au Website: www.brazilianbeauty.com.au

CREMA ESPRESSO 118 Varsity Parade, Varsity Lakes QLD 4227 Ph: 07 5562 5516 Fax: 07 5562 5543 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au COUNTRY CHICKEN & PIZZA EXPRESS 6 Reichert Drive, Ernest QLD 4214 Ph: 07 5571 6722 Fax: 07 5571 6822 Email: sales@countrychicken.com Website: www.countrychickenandpizzaexpress.com.au

NATURE OF BUSINESS

COMPLETE FAST FOOD BUSINESS SYSTEMS

Franchise Council $45,000 + GST of Australia Incl. Training

220 Franchise Council worldwide of Australia

Dependent on Site conditions $250k-$450K

N.A (licence only)

$52,000

Incl. in Minimum Investment

$295,000 - $340,000

$22,000

$100,000 - $300,000

DONUT KING PO Box 1549 Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

FOOD RETAIL / CAFÉ

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: chiree@ellabache.com.au Website: www.ellabache.com.au

SKIN CARE, BEAUTY INDUSTRY

150 Franchise Council Nationally of Australia (FCA)

ESQUIRES COFFEE HOUSES PO Box 1549 Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

CAFÉ / FOOD RETAIL

4 Aus / 47 NZ

Incl. in Minimum Investment

$200,000 - $400,000

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

650+

FCA & FANZ

From $25K+GST

$25K+GST

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

COURIER SERVICE

250+

FCA & FANZ

$10K

GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

GELATO RETAILER

45 WORLD-WIDE

FCA

$40,000

$350,000

HAIR & BEAUTY – RETAiL & SERVICE

140

FCA

$66,000 plus GST

$400,000 plus SAV for Greenfield sites

A ONE-STOP SHOP FOR ALL TRADE SERVICES

$50,000 + gst

$10,000 - $15,000 + gst start up costs

IN-HOME CARE FOR SENIORS

JAN PRO CLEANING SYSTEMS Suite 107, 12 Cato Street Hawthorn East VIC 3123 Ph: 1300 JAN PRO Email: info.melb@ FRANCHISED COMMERCIAL CLEANING jan-pro.com or riaz.rafiq@jan-pro.com Website: www.jan-pro.com or www.jan-pro.com.au

FCA

$13,850 + GST

JESTERS FRANCHISING PTY LTD Unit 1, Prindiville Drive, Wangara Ph: 08 9309 2200 Fax: 08 9309 2199 Email: accounts@jesters.com.au Website: www.jesters.com.au

GOURMET FOOD TO GO

$40,000

$220,000

JETTS PO Box 1295 Mooloolaba QLD 4557 Ph: 07 5458 5300 Fax: 07 5458 5399 Email: travis.barnes@jetts.com.au Website: www.jetts.com.au

24HR GYM FRANCHISE

170+ in Aus / NZ

$40,000 + GST

$500k - $750k depending on site

JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: franchise.sales@jimsfencing.net Website: www.jimsfencing.net

FENCE INSTALLATION SERVICES

APPROX 150

MBA, FCA

Included in Purchase Price

From $50,000 + GST

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

LEADERSHIP MANAGEMENT AUSTRALASIA 1400 Malvern Road Glen Iris VIC 3146 Ph: 03 9822 1301 Fax: 03 9824 7154 Email: jarcher@lma.biz Website: www.lma.biz

PEOPLE & ORGANISATION DEVELOPMENT

30 AU / 6 NZ

FCA

$15,000 + GST

$73,940 + GST

LINK BUSINESS PO Box 12 324, Penrose, Auckland New Zealand Ph: +64 9 579 9226 Fax: +64 9 525 1457 Email: kevina@linkbusiness.co.nz Website: www.linkbusiness.co.nz

BUSINESS BROKING, SALES

From $5,000

LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 0423 312 550 Email: info@littlekickers.com.au Website: www.littlekickers.com.au

PRE-SCHOOL SPORTS

175 approx.

FCA

$15,000 $20,000

POA

LOLLYPOTZ 6/66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: sales@lollypotz.com.au Website: www.lollypotz.com.au

RETAIL AND INTERNET

35 AUSTRALIA & 3 NZ

FCA, FANZ

$55,000

$70,000 - $100,000

MAGNETITE (AUSTRALIA) PTY LTD 142A Victoria Road Marrickville NSW 2046 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: ian.harkin@magnetite.com.au Website: www.magnetite.com.au

WINDOW INSULATION

HIA, AWA, WFAANZ

From $30,000

$50,000

CAFÉ/FOOD RETAIL

332

Incl. in Minimum Investment

$325,000 - $345,000

NANOTEK CAR CLEANING Ph: 1800 626 683 Website: www.nanotekcarcleaning.com.au

MOBILE CAR CLEANING & DETAILING

130 (AUS & International)

FCA

$37,400 (exc GST)

$47,000 (exc GST)

NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

FCA, AAAA, VASA

HAIRHOUSE WAREHOUSE Level 1, 605 Doncaster Road, Doncaster VIC 3108 Ph: 03 9234 2200 Fax: 03 9234 2266 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au HIRE A TRADESMAN PO Box 530 Elsternwick VIC 3185 Ph: 1300 79 HIRE (4473) Fax: 03 8456 6275 Email: info@hireatradesman.com.au Website: www.hireatradesman.com.au HOME INSTEAD SENIOR CARE L3 Toowong Tower, 9 Sherwood Road, Toowong QLD 4066 Ph: 07 3720 8400 Fax: 07 3720 8644 Email: franchise@homeinstead.com.au Website: www.homeinstead.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: bdm@justcuts.com Website: www.justcuts.com

MICHEL’S PATISSERIE PO Box 1549, Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

108 Business Franchise Australia and New Zealand

364

Franchise Council $52,000 inc GST of Australia

$80,000

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: sales@ordermate.com.au Website: www.ordermate.com.au

FRANCHISE POS SOLUTION

FCA, RCA, AHA

PACK & SEND NZ 1/213 Blenheim Road, Riccarton, Christchurch Ph: 03 982 7252 Fax: 03 982 7251 Email: matthew.everest@packsend.co.nz Website: www.packsend.co.nz

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

FANZ

$65,000 + GST

$210,000 + GST

SHOCKS, STEERING, SUSPENSION, TOWBARS & BRAKES SPECIALIST

120+ Australia Wide

FCA

FOOD RETAIL

118

Incl. in Minimum Investment

$300,000 - $350,000

PLUS FITNESS 24/7 16/1 Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: info@plusfitness.com.au Website: www.plusfitness247.com.au

24 HOUSE GYM FRANCHISE

IHRSA, FITNESS AUSTRALIA, FCA

$10,000

$229,000 INCLUDING EQUIPMENT

PROCAL DAIRIES PTY LTD 183-187 Northbourne Road Campbellfield Ph: 1300 776 225 Fax: 1300 784 500 Email: info@procal.com.au Website: www.procal.com.au

DAIRY MANUFACTURE & DISTRIBUTOR

Nil

50K

READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: info@readandexceed.com.au Website: www.readandexceed.com.au

READING / EDUCATION PROGRAM

$12,000

$5,000 working capital

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$50K

$450K+

BUILDING INSPECTIONS

Institute of Engineers

$68,500 + GST

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

FRESH MEXICAN GRILL

FCA Membership

$50,000 Plus GST

$400,000 - $450,000 + GST (Food Court Model)

MATTRESS RETAILER

Bulky Goods Assoc/FCA

$40,000

$165,000 - $200,000

24 HOUR FITNESS FRANCHISE

FCA

$40K plus GST

$500K-$700K inc. Equip. Financing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snapontools.com.au

MOBILE TOOL AND EQUIPMENT STORE

160

FANZ, FCA

$40,000

$37,000 with Snapon finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: alistairb@snooze.com.au Website: www.snooze.com.au

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SOCIAL MEDIA MARKETING FRANCHISE

$35,000

$15,000

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$15,000 (Licence Only)

$75 P/W

CONVENIENCE RETAIL

630+

RESTORATION CLEANING

FCA, NUCCA

From $20,000

From $30,000

SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: graham@sumosalad.com Website: www.sumosalad.com

HEALTHY FRESH FAST FOOD

FCA

$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: amigo@tacobill.com.au Website: www.tacobill.com.au

MEXICAN RESTAURANT, BAR AND TAKEAWAY

Restaurant Catering Victoria

$50,000

$450.000

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@telechoice.com.au Website: www.telechoice.com.au

RETAIL TELECOMMUNICATIONS

153

FCA

From $200,000

THE AUSTRALIAN DRUG DETECTION AGENCY PTY LTD PO Box 300 647 Albany, North Shore City 0752 NZ Ph: +64 9 477 0032 Email: kirk.hardy@tadda.com.au Website: www.tadda.com.au

DRUG TESTING & EDUCATIONAL SERVICES

POA

THE LEATHER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: info@theleatherdoctor.net.au Website: www.myleatherdoctor.com.au

MOBILE LEATHER & VINYL REPAIRS

Starting from $45,000 + GST

$60,000 + GST

FULL-SERVICE FONDUE RESTAURANT

138/142

IFA/CFA

$50,000 USD

$325,000 USD per restaurant

CAL-MEX TACQUERIA

NZ Retailers Association

NZ $50,000

NZ $300,000 + GST

THE TIMBER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Fax: 07 5563 3477 Email: info@thetimberdoctor.com.au Website: www.thetimberdoctor.com.au

MOBILE TIMBER REPAIRS

$35,000 (plus GST)

$60,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: admin@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au

BUSINESS CONSULTING

50+

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: admin@thextonarmstrong.co.nz Website: www.thextonarmstrong.co.nz

BUSINESS CONSULTING

50+

$59,500 + GST

$59,500 + gst

TOOLFORCE (Newtools Australia) 1 Romford Road, Kings Park NSW 2148 Ph: 02 9831 6555 Fax: 02 9831 6996 Email: avernon@newtools.com.au Website: www.toolforce.com.au

AUTOMOTIVE TOOL SALES

N/A

$40,000

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: newstores@totaltools.com.au Website: www.totaltools.com.au

TRADE & INDUSTRIAL TOOL RETAILER

FCA

$50K

$800K - $1MIL

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1400 Fax: 03 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au/franchise

PETROL AND CONVENIENCE RETAILER

270+ outlets Australia wide

FCA

$145,000 + GST

$400,000 upwards

GOURMET BURGER FRANCHISE

FCA

$40,000

$250,000

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$17,500

$25,000

PEDDERS SUSPENSION 6 Bridge Road, Keysborough VIC 3173 Ph: 03 9706 3500 Fax: 03 9706 3355 Email: franchising@pedders.com.au Website: www.pedders.com.au PIZZA CAPERS PO Box 1549, Southport QLD 4215 Ph: 1800 067 619 Fax: 07 5591 9021 Email: faith@rfg.com.au Website: www.rfg.com.au

RED ROOSTER FOODS PTY LTD Level 1, Unit 17, 202 Ferntree Gully Road Notting Hill VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0414 448 506 Fax: 08 9200 5672 Email: license@resicert.com Website: www.resicert.com/lifestyle RYCO 24•7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com.au Website: www.ryco247.com SALSA’S FRESH MEX GRILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PTY LTD Unit 9/16 Metroplex Avenue, Murrarie QLD 4172 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: guy.elliot@mattressinvestments.com.au Website: www.sleepys.com.au SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au

SOCIAL MEDIA BUSINESS BOOSTERS PO Box 757, Sanctuary Cove QLD 4212 Ph: 07 5577 8166 Fax: 07 5577 8266 Email: max@socialmediabusinessboosters.com Website: www.socialmediabusinessboosters.com SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: franchdev@caltex.com.au Website: www.caltex.com.au STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: othrelfall@steamatic.com.au Website: www.steamatic.com.au

THE MELTING POT 8810 Twin Lakes Blvd, Tampa FL USA 33614 Ph: +1 800 783 0867 Ext. 152 Fax: +1 813 367 0076 Email: apollard@meltingpot.com Website: www.meltingpot.com THE ORIGINAL CALIFORNIA BURRITO COMPANY PO Box 106956, Auckland NZ 1143 Ph: +64 (0)9 354 4815 Fax: +64 (0)9 972 0256 Email: blessy@gilmoss.com or jeffmoss@gilmoss.com Website: www.californiaburrito.co.nz

URBAN BURGER PO Box 91, Oxenford, QLD 4210 Ph: 07 5580 1608 Fax: 07 5580 1602 Email: franchising@urbanburger.com.au Website: www.urbanburger.com.au V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com Website: www.vipfranchisesales.com.au WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: franchise@wet-seal.ws Website: www.wet-seal.ws

SUPPLY & INSTALLATION OF 49 in Australia WATERPROOFING & UNDERFLOOR / 7 in New HEATING SYSTEMS Zealand

$16,500 inc GST $200,000 - $350,000

Franchise Council $150k to $800k of Australia

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST

$200k

$50K AUD +GST, $50K NZD +GST

Business Franchise Australia and New Zealand 109

FRANCHISE A-Z FRANCHISE LISTINGS DIRECTORY Amazing Clean

as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Phone Kerry Hamwood on 0408 32 55 44 or send an email to: amazingclean@msn.com or visit website www.amazingclean.com.au.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

AWARD BOOKKEEPING COMPANY

in every area of your business. You can also develop your business to employ staff and grow your own structured bookkeeping practice.

Choosing the right opportunity means feeling confident that it will stand the test of time. Award Bookkeeping Company has worked hard to incorporate all the expert elements that have been tried and tested to provide lasting results for each of our franchise owners.

So you can either keep thinking about changing your life or you can do something about it with a small investment that ensures you’re off to the best possible start with proven results.

Award Bookkeeping Company business owners have access to a group of experienced experts to help them get the most out of their business.

Investment required from around $40,000 plus leasing costs of your vehicle.

Qualified, reliable, supportive professionals assist you

Backcare & Seating Backcare & Seating (BCS) is a unique retail concept established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. We are committed to opening successful stores and cultivating the growth of all franchisees. This is evident in our high quality training programs, aggressive marketing and merchandising techniques, and reliable support team of experts. Our clients are people who understand the benefits of healthy living and preventative care. They’re loyal to our brand and look to us for integrity, care and quality. We develop and provide the highest quality products for comfort and stress/pain relief across several exclusive lines. We offer

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

110 Business Franchise Australia and New Zealand

For further information call Grant at The Franchise Shop on 1300 139 557 or grant@thefranchiseshop.com.au

products in five lifestyle categories: Office, Sleep, Comfort seating, Support and Accessories. In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs, as well as service large fit-outs of over 600 x chairs, which is aided by the fact the brand controls its own Australian based manufacturing facility. Potential franchisees have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Robyn Walsh on 03 9353 0517.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

BK’S Takeaway BK’S Takeaway is a specialty retail chain selling convenience foods with traditional Australian flair for every meal of the day, seven days of the week. BK’S sells sandwiches, hamburgers, fish & chips, hot and cold drinks, ice creams the list goes on and on. BK’s always selects and uses only the best suppliers who can provide them with the freshest ingredients and where ever possible locally provided, this is one of the reason a BK’S burger tastes so good. BK’S Takeaway is known for having the best

burgers in Gippsland even Melbourne’s Herald Sun newspaper agreed when it featured BK’S Takeaway in its “5 of the best burger” article. Choose BK’s Takeaway for a great, relaxed, rewarding, country lifestyle. Investment required from $150,000 subject to size, location and condition of your chosen site. For further information call Grant at The Franchise Shop on 1300 139 557 or admin@bkstakeaway.com.au

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

Brumby’s Bakery The Brumby’s Bakery franchise system and procedures have been developed to help you run your business and are the cornerstones of our ongoing success. Every facet of running a Brumby’s store has been standardised to promote efficiency. Our entire baking and retailing process is clearly defined and easy to implement and maintain. No previous baking experience is required with new franchisees completing 5 weeks baking training in our training academy on the Gold Coast, plus 3 weeks training in an operational store.

Brumby’s GO! Brumby’s GO! is an evolution of the successful traditional Brumby’s Bakery concept. A Brumby’s GO! bakery offers consumers an eat now, single serve option in addition to the traditional extensive Brumby’s bread range. Our innovative grab and go product range is constantly reviewed to meet customers’ needs. For us, retail excellence means a commitment to the customer. Unique shop fit, signage and merchandising ensure we stand out in the retail environment; while training, constant consumer marketing and review of all

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 200 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 14 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3262 8984 to take charge of your future and open the business you’ve always dreamed of.

“We believe Brumby’s is the best option for somebody who has never owned their own business as the business model is already in place and obviously working well. Would we do it again? Yes, definitely!” Sian & Daniel Hockridge - franchisees Brumby’s Bakery Margaret River For more information please contact: Faith Manning Retail Food Group 1800 067 419

faith@rfg.com.au www.rfg.com.au

retail activities keep us informed. Brumby’s GO! has a unique range and variety of products that satisfies the trend of fresh snack items for consumers on the go. Brumby’s GO! is franchised by Retail Food Group franchise systems specialists who manage 5 other retail food brands & over 1240 franchised outlets. For more information please contact: Faith Manning Retail Food Group 1800 067 419 faith@rfg.com.au www.rfg.com.au

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or www.cafe2u.com.au

Business Franchise Australia and New Zealand 111

A-Z FRANCHISE DIRECTORY Crema Espresso The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. Established on the Gold Coast, Crema brings together community life with a bright sophisticated shop design. Our extensive training and systems are in place to ensure the best support for Franchisees. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point

COUNTRY CHICKEN & PIZZA EXPRESS A revolutionary Add-On or Stand-Alone fast food business system designed for Service Stations, Convenience Stores, Shopping Malls or smaller Takeaway Shops that do not have the room or full kitchen facility for cooking on the premises. Featuring IFP technology whereby the food is prepared, cooked and blast frozen and then delivered for reconstituting in the supplied fully programmed oven. Benefits are labour time and cost saving – No fryer cooking – Minimum preparation – Minimum wastage.

Donut King Donut King is franchised by Retail Food Group franchise systems specialists who manage 5 other retail food brands & over 1240 franchised outlets. Donut King offers delicious donuts, plus a wider range of snack options, including healthy smoothies & low fat ice cream and milkshakes. All about FUN! “I had no franchise experience prior to purchasing my Donut King outlet. What attracted me to RFG and Donut King was the extensive range of franchise systems that RFG offered and the years of experience

of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. “As coffee lovers we were tired of the same old coffee in dark gloomy cafes. Premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers”. Contact: Colin@cremaespresso.com.au www.cremaespresso.com.au

An easy to operate fully automated system with all equipment and fit-out that will suit any store from 30m². The menu is extensive with healthier and tastier products based on highest market demand. CC&PE is a proven fast food retail system backed by a strong brand that can offer you immediate income. Let us help you build your business today with an allinclusive, low start-up investment with finance available T.A.P. Phone: 07 5571 6722 Email: sales@countrychicken.com Web: www.countrychickenandpizzaexpress.com.au

and success behind the company. The practical component of the training is very thorough and the theory component gives an overview of the business from outside the store, which has given me the tools to create a successful business.” Robert Gordon - franchisee Donut King Bluewater Square For more information please contact: Faith Manning Retail Food Group 1800 067 419 faith@rfg.com.au www.rfg.com.au

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

Esquires Coffee Houses Esquires Coffee Houses is a thriving brand with a growing Australian & international presence, serving only 100% Fairtrade organic coffee. Esquires Coffee Houses is franchised by Retail Food Group - franchise systems specialists who manage 5 other retail food brands & over 1240 franchised outlets. As an Esquires franchisee you will enjoy the advantages of the Esquires rollout in Australia and major expansion plans whilst benefitting from the RFG strength in numbers Technology and innovation are two of our major

112 Business Franchise Australia and New Zealand

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Chiree Craig for more information. E: chiree@ellabache.com.au P: (02) 9432 5090 www.franchise.ellabache.com.au

points of difference , we offer our customers a range of in store technology including free wifi & ipads, on line ordering & mobile ordering. Esquires is part of an innovative company powered by award winning franchise systems, we offer a simple operating system with comprehensive business and retail training. For more information please contact: Faith Manning Retail Food Group 1800 067 419 faith@rfg.com.au www.rfg.com.au

FASTWAY COURIERS AUSTRALIA Kick start your new career as a Fastway Couriers Franchisee. Want more control over your income and a rewarding career? A Fastway Couriers Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

• • • • •

A well known and trusted brand No weekend work Ongoing business support and training Exclusive territories A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at www.fastway.com.au

*Conditions apply

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your

www.businessfranchiseaustralia.com.au or

business

www.businessfranchisenz.co.nz

FASTWAY COURIERS NEW ZEALAND

• A well known and trusted brand

Kick start your new career as a Fastway Couriers Franchisee. Want more control over your income and a rewarding career? A Fastway Couriers Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

GELATISSIMO PTY LTD Australia’s largest gelato franchise presents a unique concept; with over 20 years of product development, customer satisfaction and a brand that embodies style and sophistication creating the feel for all things Italian… Creating a retailing point of difference by making gelato in-store fresh daily using a system that is simple to run, Gelatissimo has an impressive average annual store turnover and comparative store sales growth.

HAIRHOUSE WAREHOUSE 2011 FCA Winner – Established Franchisor of the Year. The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 20 years Hairhouse Warehouse has grown to over 140 stores Australia wide and has been listed for the last 7 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to AUSTRALIA AND NEW ZEALAND

• No weekend work • Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4FASTWAY, or visit us at www.fastway.co.nz *Conditions apply

As part of its commitment to creating profitable franchisees, Gelatissimo charges a flat royalty fee instead of a percentage of sales, provides full training, ongoing support from its operations and marketing team, brand building and local store marketing. Gelatissimo is recruiting franchisees who share our enthusiasm for delivering great products and excellent customer service. Contact: Karen Pollard on 02 8845 0100 or Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

The combination of the largest range of hair & beauty products along with professional salons and beauty services has proven highly successful. Hairhouse Warehouse is embarking on an aggressive expansion plan to lead the industry in product, store locations and services. For franchise enquiries please contact Dean on 0451370060, email franchising@hairhousewarehouse.com.au, or visit our website www.hairhousewarehouse.com.au

Business Franchise Australia and New Zealand 113

A-Z FRANCHISE DIRECTORY hire a tradesman

the tools’ but have the option to do so.

Hire A Tradesman franchise sales have doubled since June 2011 when the opportunities were granted. Only 22 territories left in Melbourne and due to demand interstate franchises have now been made available. This is a truly unique service – Hire A Tradesman customers do not pick from a list or search through a database of tradespeople. Our franchisee’s match each job to the appropriate tradesman within the franchisee’s area, using our unique custom-built, web-based software. Ideal franchisees will be self-disciplined, with great timemanagement skills. franchisee’s are not expected to ‘be on

Great for tradies, property managers, home DIY-ers, and anyone with an interest in trade related work.

Home Instead Senior Care

A Heartfelt desire to work with seniors

An Ambition to succeed The strength and depth of Home Instead Senior Care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business. Interested in learning more about the many Home Instead Senior Care franchise opportunities in Australia? Contact: Martin Warner Email: franchise@homeinstead.com.au Phone (07) 3720 8400

A Commitment to owning and operating their business

Visit homeinstead.com.au

Jan-pro cleaning systems

doubling in size from 2006-2011. Learn and benefit from our stringent 5 week training program, our processes and our unique written quality guarantee. Invest and grow at a pace that suits you and your individual goals, JAN-PRO will support your business growth building a secure, financial future for you.

Founded in 1994 Home Instead Senior Care is the world leader in private non-medical senior care with more than 900 franchises in 15 countries. The first Australian office opened in 2005. Services include companionship, meal preparation, medication reminders, light housekeeping and help with errands so seniors can remain independent in their own homes. Home Instead Senior Care franchisees are compassionate and personable and share:

Welcome to JAN-PRO and the lucrative world of franchise commercial cleaning. Join a network of over 12,000 franchisees worldwide who have taken a step towards a brighter, more successful future with JAN-PRO Cleaning Systems. Commercial Cleaning is a rapidly expanding industry, proving its economic resistance by positively growing during the economic turmoil of 2009-2011. Incorporated in 1991, JAN-PRO has been the fastest growing franchise system in the world,

jesters Jesters Jaffle Pie Company was founded in Western Australia in 1997 on the philosophy of producing the healthiest, finest quality pies available in the marketplace. A commitment to quality, health, taste and freshness led to the development of a unique way of cooking the pies. Jesters Pies are not oven baked like the traditional pie, but cooked in unique Jaffle Pie makers using ultra-thin, light puff pastry and the finest quality natural ingredients. Jesters Pies are cooked continuously

JETTS Winner of Canstar Blue’s 5-star rating and Best Customer Service award, as well as being named Australia’s #1 fastest growing franchise by BRW magazine in 2012, Jetts is one of the most successful franchise systems in Australia.

Based from home this opportunity allows the successful franchisee a great work/life balance. Receive: Guaranteed leads - Strong brand recognition – ongoing head office support – trade connections – personalised marketing material. For more information call 1300 79 HIRE (4473) or email: info@hireatradesman.com.au “We provide a level of customer service that has seen the Hire A Tradesman business boom” says MD Rob Harris.

Start your JAN-PRO future today by calling 1300 JANPRO or 03 9077 0075 or email Riaz at riaz.rafiq@jan-pro.com www.jan-pro.com or www.jan-pro.com.au

throughout the day, guaranteeing customers supreme freshness and taste. Jesters has successfully tapped into a niche of the $5 billion (and growing) fast food industry with a unique product which no other chain has recognised. Jesters have also developed a unique culture in that business can be fun as well as profitable. For more information on exciting opportunities within the Jesters Franchise, please contact Terry Sherlock on: Phone: 08 9309 2200 Email: franchise.enquiries@jesters.com.au Web: www.jesters.com.au

makes the prospect of owning your own gym a whole lot easier and with some outstanding club ownership opportunities still available for suitable Franchisees in selected metro and regional areas throughout Australia now is the time to express your interest.

Franchise owners enjoy a semi-passive income with time demands as low as just 10 hours per week.

Contact Travis Barnes direct for further information on: 07 5458 5321 or by email at travis.barnes@jetts.com.au

Westpac Accredited funding for qualified Franchisees

Website: www.jetts.com.au

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Jim’s Fencing Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 150 franchise owners of which includes contractors (who work for the franchise owners) building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • 8 weeks paid for training @ $1000 inclusive p/w

JUST CUTS™ Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Leadership Management Australasia (LMA) Simple Business Model In the modern business world, simplicity can deliver a strategic advantage – and simplicity underpins our model for creating a successful and profitable business opportunity for you. Our opportunity provides: • Consistently high gross profit margins of between 69-76% • Proven sales & client development processes • High repeat sales • Significant business growth opportunities and enviable longterm resale value

LINK BUSINESS BROKING LINK is a Premium Business Brokerage network with offices in New Zealand, Australia and South Africa. Since its formation in 1996, LINK’s leadership in the Business Broking industry has pioneered and set the professional standard to which other brokerages aspire.

little kickers Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 20,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment. Since launching in 2002, Little Kickers has become one of

• 3 month bookkeeping assistance package • Work availability GUARANTEE • Ongoing support and personal mentoring • Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: www.jimsfencing.net or call us on 131-546.

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ operate on a no appointment, no request system, quality Style Cuts™ cut at an affordable price.” Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Luke Manning 1800 334 498 Website: www.justcuts.com

• Satisfaction through changing people’s lives • Autonomy and freedom As an LMA Licensee, training, facilitation and coaching experience is not essential – just a passion for developing people and helping organisations to leverage the untapped potential of their greatest asset – their people. Being part of a Registered Training Organisation (RTO) in Australia and a Private Training Establishment (PTE) in New Zealand, Licensees can promote and sell a range of nationally recognised, accredited courses to develop people at all levels within their clients’ organisations. For available opportunities in Australia & New Zealand please contact James Archer on AU: 1800 333 270 NZ: 0800 333 270 or email: jarcher@lma.biz. Visit us at: www.lma.biz

With a proven back office system, world class marketing tools and the LINK Training Academy, LINK truly is the authority on selling businesses. Contact us today for information on a LINK Business Broking Franchise. Phone 0064 9 579 9226 or email Kevin Atkinson: kevina@linkbusiness.co.nz. Visit linkbusiness.co.nz, linkbusiness.com.au, linkbusiness.co.za.

the world’s leading preschool sporting franchises with over 175 franchisees operating successfully across 4 continents. All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email info@littlekickers.com.au Website: www.littlekickers.com.au

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A-Z FRANCHISE DIRECTORY lollypotz

Zealand this is a very exciting opportunity.

Lollypotz is a chocolate bouquet company which specialises in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia & NZ to customers. Orders are placed via the internet, retail and/or corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 35 Franchises in Australia and 3 in New

MAGNETITE WINDOWS Your Window of Opportunity Windows give us light and views and contribute to a healthy indoor environment but they are often the weakest link in a home’s energy and acoustic performance. Noise and energy are the two most prominent issues plaguing home owners today. Magnetite is a boutique franchise operation specializing in double glazing existing windows. Our system delivers all the benefits of double glazing without the cost and mess of replacement windows. Magnetite is the Solution for Comfortable Living.

Mercedes-Benz Vans. Whatever your requirements, Mercedes-Benz vans can lift your business to another level. Longer, higher, or greater payload capacity - you name it - our vans do the job. And being Mercedes-Benz, you’re never compromising on style, comfort, safety, functionality or performance. For your peace of mind, our vans are backed by a 3-year/200,000 kilometre warranty plus a 24/7 roadside assistance program. You also get the support of over 50 van dealers Australia-wide, as well as service-only dealers in remote areas across Australia.

Michel’s Patisserie Michel’s Patisserie was founded more than 20 years ago, and has since grown to become a multi-award winning franchise with more than 330 locations throughout Australia. The Michel’s Patisserie system is franchised by Retail Food Group - franchise systems specialists who manage 5 other retail food brands & over 1240 franchised outlets. Michel’s Patisserie is now one of Australia’s most recognised and successful patisserie and franchise groups. At Michel’s, the food preparation (baking) is separated from the retailing. In fact, most of the baking is

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks. The entire

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Contact Franchise@lollypotz.com.au or 1300 565 597 for further information.

Energy prices are soaring and the government is mandating energy audits on new and existing buildings. Now is the perfect time to do your part for a sustainable future and capitalize on the market drivers for greener homes! Our team of franchisees has been providing comfort and value to our clients for over 13 years in Australia and three years in New Zealand. Our products are independently tested and well recognized in the window and home improvement industry. Check us out today at www.magnetite.com.au

Thanks to advanced Turbo Diesel engines, our vans deliver low running costs without sacrificing performance. With optional fully automatic transmission, driving a Meredes-Benz van couldn’t be easier. Add to all of this attractive whole-of-life costs, and over 125 years of experience and our message is simple. Mercedes-Benz vans are good for business. Your business. For more info and to find your closest dealer visit www.mercedes-benz.com.au/vans

done for you. Franchisees simply place an order from our national product list, products are delivered to store, then displayed and sold to the customer. A Michel’s Patisserie franchise is an ideal opportunity for budding entrepreneurs looking for their own small business, backed by expert support and experience. For more information please contact: Faith Manning Retail Food Group 1800 067 419 faith@rfg.com.au

www.rfg.com.au

Nanotek car cleaning process is eco-friendly doesn’t require water which means that the Nanotek service can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 8 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotekcarcleaning.com.au or call 1800 nanotek (626 683).

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning sales and repairs, we professionally service retail, trade and

OrderMate POS OrderMate is a complete multi-site franchise POS solution. OrderMate is designed and developed in Australia by hospitality people, for hospitality people. Our success relies upon our ability to tailor your POS system to meet the specific needs of your business. We have a nation-wide network enabling us to rollout, service and support large scale projects. Our easy to use front of house interface, is balanced by powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time.

pack & send NZ Looking for a ground floor opportunity with low initial investment and normal business hours operation? Pack & Send New Zealand ticks all the right boxes.

large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

We have a proven track record of delivering a return on investment within 12 months. Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617. www.ordermate.com.au sales@ordermate.com.au Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979 www.ordermate.com.au dealers@ordermate.com.au

Everybody is a customer of Pack & Send New Zealand from householders to tourists, small business right up to large corporations. Trade Me buyers and sellers embrace our comprehensive hassle-free service.

Since 2008 Pack & Send New Zealand has achieved significant growth in both sales and growing our retail network of stores to deliver a powerful range of ‘No Limits’ solutions to our customers. Pack & Send New Zealand enjoys a limitless marketplace and creates ‘raving fans’ with our offering of freight and packaging solutions.

With our award winning systems, supplier network and like-minded franchisees Pack & Send New Zealand is rapidly becoming the freight and packaging provider of choice.

Pedders Suspension

networks - we are passionate about franchising, our business, our industry, our franchisees and their customers. We offer a fair and workable system that is mutually beneficial to both the Franchisee and the Franchisor.

Pedders Suspension is an Australian family owned company that has been operating since 1950. As Australia’s No. 1 Shocks, Steering, Towbars, Brakes and Suspension Specialist, our objective is to ensure through innovation and technical expertise – that every car leaves a Pedders store performing to its potential in terms of comfort, handling and safety. With over 120 outlets Australia wide - and hundreds of international distribution

Pizza Capers • Pizza Capers are market leaders in the gourmet pizza industry. • 80% of our existing franchisees are currently in the process of purchasing their second, third or even fourth store. • Pizza Capers is an award winner - Our success is proven in many awards for both our delicious product & our successful franchise system: Recognised by BRW 2011 & 2010 in Fast Franchises Award- Outlet & Revenue Growth Awarded 1st Canstar Blue 2010 – 2011 Most Satisfied

For more information call (03) 982 7252, or visit our website at www.packsend.co.nz

Straight advice, specialists you understand and No Bull! For more information call 03 9706 3500, email: franchising@pedders.com.au or visit: www.pedders.com.au.

Customers – Pizza Stores Awarded 1st Canstar Blue 2011 – 2012 Most Satisfied Customers – Pizza Stores The Pizza Capers system is franchised by Retail Food Group - franchise systems specialists who manage 5 other retail food brands & over 1240 franchised outlets. For more information please contact: Faith Manning Retail Food Group 1800 067 6419 faith@rfg.com.au www.rfg.com.au

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A-Z FRANCHISE DIRECTORY plus fitness 24/7 The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $229k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

assured that your franchise will be success. A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 28 gyms open and a further 24 territories sold, Plus Fitness has a clear goal of establishing over 75 gyms across Australia by the end of 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email info@plusfitness.com.au.

Procal Dairies Procal Dairies franchisees distribute our quality range of milk, cream & yoghurts to a wide range of customers in Sydney and Melbourne including restaurants, clubs, hotels and many leading cafes. As a Procal franchisee you need to enjoy dealing with business owners as well as enjoying early starts and finishes.

Procal Dairies does not charge franchisees any on going royalties or commissions. So come and join one of Australia’s fastest growing privately owned dairies.

READ AND EXCEED

• Excellent support and ongoing training

Rapid, Realistic, Reading Results

• Opportunity to appoint Sub-Contractors to deliver the program.

We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • Proven results in 12 lessons • Low entry fee with great potential to build the business

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RESICERT PROPERTY INSPECTIONS Resicert is a rapidly expanding property inspection business with established licensed operators operating in WA, VIC, ACT, NSW, QLD & SA. A truly paperless business that deals with property. It is also a business where you can work from home & spend more time with your family. We are currently looking for licensees in WA, NSW, VIC, QLD & SA to assist with our expansion. Benefits for Resicert licensees are: • Earning potential between $120,000 to $250,000 • Run your own schedule • Very little overheads – phone car, internet – that’s it

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For further information Phone 1300 776 225 or email info@procal.com.au or visit us at www.procal.com.au

• Client money back guarantee Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit www.readandexceed.com.au.

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

• No leasing of premises • No stock • No staff required • Sales and marketing systems support • Your licensee is a sellable asset • Exclusive territory • Ideal business for those who love property • Ideal business for those with former trade backgrounds or property experience We are currently looking for licensees in WA, NSW, VIC, QLD, & SA (including all rural areas) to assist with our expansion.

For further information please contact Greta Gilroy on 0414 448 506 or visit www.resicert.com/lifestyle

RYCO 24•7 RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO 24•7 Pty Ltd is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a successful channel to market for the RYCO group.

SALSA’S FRESH MEX GRILL Now is your chance to become part of Salsa’s Fresh Mex Grill and the Mexican food revolution. Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. It’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough off. Salsa’s has been so successful they sold over 3.5 Million burrito’s in 2011 alone! Janine’s vision is to establish 90 to 100 Salsa’s Fresh Mex Grill’s over the next 5 years. With 29 locations now open across

Sleepy’s Sleepy’s unique selling proposition is ‘The Mattress Experts’. We focus on providing the right mattress to our customers through a tried and tested selling process and we back up our advice and sales with a 60 day comfort guarantee giving our customers complete buying confidence.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings. For further information, call 133 247 or visit www.ryco247.com

Australia and plans to have 90 to 100 locations up and running in the next five years, it’s easy to understand why people want to join Salsa’s Fresh Mex Grill!! Now is your chance to join Australia’s most successful franchising company - Retail Zoo. With the same proven growth platform, systems and structures that saw Boost Juice meteoric rise to over 185 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence. Contact the Salsa’s franchising team on 03 9508 4417 or email franchising@salsas.com.au

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins you too will become a mattress expert! Sleepy’s currently has 22 stores and has embarked on an aggressive national growth plan. Make an enquiry today and we’ll be very happy to provide you further details on how you can become a Sleepy’s franchisee.

Sleepy’s offers our franchisees high quality initial and ongoing training, national marketing programs, full support from the management team and, up to the minute product development.

Please contact Guy Elliott on 07 3895 4100 or 0434 254 154. Email: guy.elliott@mattressinvestments.com.au Website: www.sleepys.com.au

SNAP fitness

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or www.snapontools.com.au

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A-Z FRANCHISE DIRECTORY SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

Social Media Business Boosters

So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

This unique franchise originated in Australia and is expanding rapidly in local and overseas markets. There is huge need for professional social media marketing expertise in the current market and

Social Media Business Boosters fulfills this need by thoroughly training all franchisees in Social Media Marketing techniques. Once trained you can step out and do business, as part of our support we help with leads and set you on your way to fast track your business startup. Take advantage of biggest shift since the industrial revolution the social media industry. For further information contact Max on 07 5577 8166, email max@socialmediabusinessboosters.com or www.SocialMediaBusinessBoosters.co

SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

100% Money Back Guarantee Earn up to $3,300 per week.

• Head office training plus follow-up on your own job.

Social Media Business Boosters is a world first social media marketing franchise offering low market entry, rapid return on investment, minimal overheads and the ability to grow your franchise from home.

That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

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Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store.

star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

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• Guaranteed work available anytime after training. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit www.caltex.com.au and click on ‘Franchising at Caltex’.

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall. www.steamatic.com.au

sumosalad SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. We’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis. SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

TELECHOICE TeleChoice’ success story began 17 years ago. We’ve grown to more than 150 locations while maintaining our franchisee stability. With this growth, we’ve become Optus’ largest independent premium franchise. The telecommunications industry is dynamic and only suitable for smart, energetic investors. Don’t be fooled by Telco retailers offering a “Licensed

The Australian Drug Detection Agency The Australian Drug Detection Agency PTY Limited wants highly motivated and independent people to join the team, as either Master or Regional Franchisees. The NZ operation was established in April 2005 and consists of 15 regional franchisees throughout New Zealand, 18 offices and over 30 specialised on-site testing vehicles, employing over 65 staff and is recognised as the Market leader in the field of on-site drug, alcohol workplace

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003. If you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business Development on 0418 870 920 or email graham@sumosalad.com who’d love to hear from you.

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 37 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

Dealership”. Licensed dealerships are not covered by the Franchising Code of Conduct. Your investment is not safe. TeleChoice is a safer way to secure your hard work. If you have the passion for business and the drive to succeed, we would like you to be a part of our team. Call our National Franchise Manager on 03-8699 2555 or visit www.telechoice.com.au/franchise

testing and education services. The ADDA is based on the NZ business model, and will provide excellent financial rewards for those who are prepared to work hard and fit the criteria. This is a huge opportunity for business-orientated individuals, to get in at the ground level and grow their own enterprise. Are you ready to join our experienced group and secure a lucrative future? Our guess is Yes, you are! Email: kirk.hardy@tadda.com.au or visit www.tadda.com.au

THE LEATHER DOCTOR Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

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A-Z FRANCHISE DIRECTORY THE MELTING POT The Melting Pot, founded in 1975 in Florida, is the world’s premier fondue restaurant franchise with nearly 150 restaurants in 36 states, Canada & Mexico. The menu provides guests with a unique dining experience as an assortment of fondue is cooked right at the table and includes cheese fondues, salads, entrée fondue in various cooking styles, fine wines and chocolate fondue desserts. International area license agreements are now available in Australia and New Zealand; however, we do require a five unit minimum.

The Original California Burrito Company Back in 1992 in small storefront in the West Village of Manhattan (NYC) a Cal/Mex phenomenon was born. The Original California Burrito Company quickly grew from its humble beginnings to become one of the most recognizable food brands in NYC.

Consider the benefits of being a Melting Pot franchise owner: • No executive chefs, fryers, ovens or grills • 37 year old brand that has been franchising for over 30 years • We are a unique dining destination • Very limited, if any, direct fondue competition • Tremendous support provided by the Franchise Support Center team Visit www.meltingpot.com or email Ashley Pollard at: apollard@meltingpot.com

Fast forward 19 years and the first Original California Burrita Company opened in Auckland, New Zealand. An instant success, the brand became a staple for young Aucklanders and Mexican food fans alike. An instant success, we now have seven stores across Auckland, one in Hamilton and two in Sydney. Become part of the phenomenon with the opportunity to own your very own California Burrito Store.

Through its multiple store locations thousands of hungry New Yorkers were served the freshest Cal/Mex Burritos, Quesadillas, Salads and Tacos on a daily basis.

For all franchise enquiries call or visit our website. Australia: +64 9 354 4815 | californiaburrito.com.au New Zealand: 0800 BURRITO | californiaburrito.co.nz

THE tiMBER DOCTOR

Sydney, Melbourne and Perth after only six months, you will hit the ground running.

The Timber Doctor is the latest franchise brand recently launched by Mobile Services International, who developed the successful Leather Doctor franchise. This mobile service business provides repairs to indoor and outdoor timber furniture, floors and trims. With franchisees already in Brisbane,

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

TOOLFORCE This is a fantastic chance to become a part of a growing company and join successful owners/operators selling automotive tools and equipment direct to end users. You will be backed by a team of tool professionals, dedicated to customer support and committed to high quality service. Toolforce will be with you through each stage of your investment. As a group, Toolforce offers a proven partnership package. This includes: • No expensive commercial leaes on retail premises – a Toolforce operator owns their retail space: it has four wheels!

122 Business Franchise Australia and New Zealand

The magical onsite repair process would suit those who have some artistic flair and enjoy working with their hands. For more information call Dean Reid on 0438 844 238, or email: info@thetimberdoctor.com.au or visit us at www.thetimberdoctor.com.au.

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand) www.thextonarmstrong.com.au/presentation

admin@thextonarmstrong.com.au

• No ongoing franchise royalties • Advertising, marketing and promotions provided by Toolforce • Ongoing negotiations with suppliers to ensure Toolforce operators achieve the best available price. • Opportunity to expand/sell or divide an area as some vannies have already done • Toolforce’s success is directly linked to the success of its van operators – we want you to succeed so we’ll give you all the backing we can. Contact: Andrew Vernon Phone: 02 9831 6555 Email: avernon@newtools.com.au

total tools

THE NEW LOGO

Welcome to the Total Tools Group

potential franchisees in all areas across Australia.

Being the best means selling the best. Australia’s most trusted tools retailer, Total Tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, Irwin, Cigweld, Milwaukee, DeWalt and Sutton.

Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

Already a successful national franchise, Total Tools is currently on a growth trajectory. This retail network expansion means Total Tools is presently seeking

For more information see www.totaltools.com.au or contact our Franchise Development Manager on (03) 9394 4300 or newstores@totaltools.com.au

UNITED PETROLEUM

• Merchandising/Marketing Guidance, support and national promotional program

Established in 1993, United Petroleum, a proudly Australianowned company, has become one of the largest independent fuel companies in Australia with over 270 Convenience Retail sites operating across every state and territory. United Petroleum continues to invest heavily in its stores and systems which have earned the trust of the people, and respect of the other major competitors. Franchising at United Petroleum started in late 2007 and has gained momentum in the last couple of years. United franchisees enjoy ongoing support in the following areas; • Guaranteed minimum income on Fuel Commissions • Exclusive affiliated partnerships (e.g MYER one program)

• Benefits of a preferred supplier network • Five week induction program and on-going training United is a proud member of the Franchise Council of Australia (FCA) and has been the proud recipient of the Canstar Award – Most Satisfied Customers (Service Stations) for 2 consecutive years. Franchising enquiries: Contact: Franchise Sales Manager 200, Hoddle Street, Abbotsford, VIC 3067 Ph: (03) 9413 1400 Fax: (03) 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au/franchise

urban burger

today while being mouth-watering and irresistible.

Urban Burger offer a point of difference among their competitors by offering a system based on 21 variations of chicken, beef and vegetarian recipes that the customer can choose to have as either a burger, wrap, or salad. This allows them to cater for various markets in a way that many other franchises cannot.

Urban Burger’s dynamic team have a focus on targeting innovation, a strong brand image and growth with great support systems in place to assist franchisees with every aspect of their business, to ensure each franchisee is rewarded and achieves to the highest standard.

Urban Burger’s ingredients are carefully designed and made to spec to suit the increasingly more important factor of health and freshness in food

For more information and franchise opportunities across Australia send your enquiries to franchising@urbanburger.com.au or phone head office on 07 55 801 608

V.I.P. Home Services australia

In 2009 and 2010 V.I.P. Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

V.I.P. was the first company to start franchising in home services in 1979. Today V.I.P. has over 1100 franchisees across Australia and New Zealand. V.I.P. Is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Lawns and Garden Maintenance.

V.I.P. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work.

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

Stacked logo

For further information call V.I.P. Home Services on 13 26 13 or visit www.vipfranchisesales.com.au

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email franchise@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.ws

Business Franchise Australia and New Zealand 123

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NATRAD Natrad is the most recognised and iconic brand in radiator and air conditioning cooling systems and is Australia’s most trusted cooling specialists, with over 80 stores nationwide, offering specialist service with local outlets conveniently located all around Australia. Natrad will only use quality and trusted products. We stand by our specialist service, ability to access a wide range of product and get the job done right. We specialise in exclusive access to OE and aftermarket radiators and air conditioning backed by product 3yr nationwide warranty.

pack & send NZ Looking for a ground floor opportunity with low initial investment and normal business hours operation? Pack & Send New Zealand ticks all the right boxes.

Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

With our award winning systems, supplier network and like-minded franchisees Pack & Send New Zealand is rapidly becoming the freight and packaging provider of choice.

Pedders Suspension

For more information call (03) 982 7252, or visit our website at www.packsend.co.nz

Straight advice, specialists you understand and No Bull! For more information call 03 9706 3500, email: franchising@pedders.com.au or visit: www.pedders.com.au.

Business Franchise Australia and New Zealand 117

SapientNitro FSNO 1036

JOIN THE

DREAM TEAM

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TOP 10 FRANCHISE SYSTEMS

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations

For more details visit snooze.com.au or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au