Business Franchise AUS & NZ Jan/Feb 2013 by CGB Publishing

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ma g a z ine

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AUSTRALIA and NEW ZEALAND VOL 07 ISSUE 02 january / february 2013

ZARRAFFA’S: STANDING TALL

get INSPIRED! MULTI-SITE OWNERSHIP

ARE YOU READY?

THE POWER OF PR LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

$4.95 (AUD), $6.95 (nz) inc. gst.

TOP LAWYERS’ ADVICE

Fastway Couriers has a number of exciting franchise opportunities available • • • • • • • • • •

Guaranteed income package* Low start up costs Perpetual Franchise Agreement Recognised brand Award winning system for over 25 years Exclusive territories No weekend work Ongoing business support & training Easy to operate - no experience required Enjoy the freedom of working for yourself

To find out more contact us: p. 1300 FASTWAY w. fastway.com.au

*For a defined period. Conditions apply. Fastway Couriers (Australia) ABN 38 057 389 769. Fastway Couriers is a franchised courier network and its businesses are independently owned.

The Australian Drug Detection Agency wants highly motivated and independent people to join the team, as either Master or Regional Franchisees. The ADDA is a proven business model that will provide excellent financial rewards for those who are prepared to work hard and fit the criteria. This is a huge opportunity for business-orientated individuals who have served, or are currently in law enforcement, the emergency services or the armed forces, to get in at the ground level and grow their own enterprise. Are you ready to join our experienced group and secure a lucrative future? Our guess is Yes, you are!

Email: kirk.hardy@tadda.com.au Website: www.tadda.com.au

Australian Credit Licence 387405.

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

“If you are a new Business Franchise reader, don’t forget to check out our website and subscribe to our weekly newsletter.” Stacey Evans, Editor, CGB Publishing.

From the

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 7 ISSUE 2, January / february 2013

Editor H

appy New Year! In this edition of Business Franchise Australia and New Zealand we welcome the beginning of a new year and look forward to another exciting year in franchising. This may be the year that you choose to step away from the daily commute to the office, say goodbye to ‘working for the man’, and take control over your own time and destiny. You are beginning your journey in franchising, and I hope that we, along with our experts in franchising, can help you along the way. Our feature this edition takes a closer look at mobile franchises and home-based franchise systems. We look at the similarities and differences between the two, and the things you will need to consider when looking into the available franchise systems. In this edition, we profile many different kinds of franchise systems on the market and have taken an in depth look at Cafe2U, Steamatic, Sleepy’s and Kwik Kerb - perhaps one will be right for you. Our Expert Advice writers have come

publisher: Colin Bradbury. colin@cgbpublishing.com.au

from all areas of franchising to help you in your franchising journey. Marwan Kojok discusses some of the things to keep in mind when dealing with emerging franchise systems, Doug Wright covers the benefits of using public relations, and Amanda Callaway discusses the benefits of attending conferences. Dean Salomone takes you a little further along in the franchising journey to discuss multi-unit franchising, whilst Tania Allen reveals some of the business insights obtained from her recent surfing lesson!

SUPPLIER FORUM

SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au SALES & marketing executive: Maria Cook. maria@cgbpublishing.com.au

ACCOUNTS: Di Mannes. accounts@cgbpublishing.com.au

If you are a new Business Franchise reader, don’t forget to check out our website and subscribe to our weekly newsletter, which will deliver the most up to date franchising news right to your inbox every week. Stacey Evans Editor

SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com.au

PRODUCTION: Joanne Tuffy. production@cgbpublishing.com.au

Nader Seifen of Telechoice takes a look at the traits - and busts some of the myths about Gen-Y. An interesting read for all generations.

Enjoy the read.

EDITOR: Stacey Evans. editor@cgbpublishing.com.au

DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: Zarraffa’s Coffee TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents

january / february 2013 10 Zarraffa’s: Standing Tall

Cover story

The Power of PR Holding the Balance of (PR) Power Douglas Wright, Wrights PR

Go Forth and Multiply? Multi-Site Ownership: Are you ready?

Get Inspired!

Dean Salomone, Rozzi’s Italian Canteen

Amanda Callaway, FC Business Solutions

On the Cover

In Every Issue

Profiled Franchises

06 What’s New!

12 Jetts

14 FCA – Essential Elements of Leadership

30 The Leather Doctor

Announcements from the industry

Steve Wright, FCA Executive Director

16 FCA – Meet the Challenge

Stephen Giles, FCA Chairman

18 FANZ – Westpac New Zealand

Franchise Awards 2012/13

Graham Billings, FANZ Executive Director

63 Feature Story: Home-Based v Mobile franchises 112 Behind the Headlines

Jason Gehrke, Franchise Advisory Centre

32 Snap-On Tools 42 Toolforce 48 SumoSalad 58 TaxSmart 60 Thexton Armstrong 67 V.I.P. Australia

113 Professional Services Listings

72 Car Care

114 Franchise Listings

76 FormalWear Express

116 A-Z Franchise Directory

78 Franchise Selection

Nader Seifen, TeleChoice

34 Your choices when buying a franchise

Julie Finch-Scally, Duster Dollies Founder

44 Dealing with Emerging Franchise Systems

Marwan Kojok, Baybridge Lawyers

54 Love what you do:

Top 10 Franchise Systems, Nov 2012 Ian Krawitz, Topfranchise.com.au

74 Mobile & Home Based Franchise Territories

Peter Buckingham, Spectrum Analysis

82 Business Insights from a Surfing Lesson

Tania Allen, Vision Alliance

88 Superannuation Changes: How do they affect you?

Alison Lendon, Australian Tax Office

92 Conversational Navigation in Franchising

Bianca Keys, Office of the Franchising Mediation Adviser (OFMA)

96 Franchising: An Attractive Option?

David McKellar, Marin Accountants

100 The Ripple Effect

Michael Roach, Social Media Business Boosters

7-Eleven............................................................. 62

22 Generation-Y Employees

Battery World................................................. 41

Brazilian Beauty............................................ 85 Caltex Star Mart. ........................................ 111

Coders. .............................................................. 57 Commercial Food Machinery............... 50 Enviroblast. ...................................................... 55 Fastway Couriers....................................... IFC FC Business Solutions. ............................ 17 First Class Accounts.................................. 29 Franchise Relationships Institute........ 51 Gelatissimo...................................................... 25 Inspire Clinics................................................. 83 Link Business Broking............................101

Expert Advice

also in this issue:

Mason Sier Turnbull. .................................. 51

Meta Management.................................. 106

Mr Wow............................................................. 83

Spotlight on Service

Nando’s. .......................................................OBC OrderMate........................................................ 93

98 National Franchise Insurance Brokers

Plus Fitness 24/7. ........................................ 25

104 IP Solutions International

RedCat.................................................................. 1

38 Kwik Kerb 68 Cafe2U

Franchisor in Depth 26 Steamatic 104 Sleepy’s

Salsa’s Fresh Mex Grill. ............................ 53 Silver Chef........................................................ 95 Snooze.............................................................IBC Social Media Business Boosters....... 71 TeleChoice....................................................... 91

Franchisee in Action

Rent the Roo................................................107

The Australian Drug Detection Agency.................................................................. 2

The Cheesecake Shop. ........................ 103

The Original California Burrito Company.......................................................... 21 Total Tools........................................................ 47 Vision Alliance................................................ 51

what’snew! All signs point to AArrow Ads AArrow Sign Spinning is the world’s most effective gorilla marketing company. According to Sydney franchisor Phil Jackson, AArrow is one of the world’s most powerful ways to promote your business. “Every vehicle or pedestrian will be attracted by our spinners and read the advertisers message unlike expensive billboards and other forms of outdoor promotions,” he said. AArrow Ads is one of the leading outdoor advertising agencies in the United States operating in over 40 cities. The international franchise company evolved over 10 years ago and has recently expanded to Australia. AArrow Sign Spinners have expanded to Paris France, Calgary Canada, San Juan Puerto Rico, Seoul South Korea and now to Sydney Australia. “We provide the most premium outdoor advertising services, at very cost effective

rates; advertising that works for Fortune 500 companies and local small business owners,” says Phil. “Since starting in Australia some of our clients include: McDonalds, Radio Rental, Crust Pizza, Pizza Hut, YMCA, and Harris

Farm Markets. “Here at AArrow Ads we pride ourselves on providing a good, clean way for our youths to make good money and have fun doing it!” Check it out on YouTube AArrow Australia or www.aarrowads.com.au

CARPET COURT APPOINTS FIRST FEMALE NON-EXECUTIVE BOARD DIRECTOR Carpet Court announced the appointment of Marcia Griffin as non-executive board member, following the Annual General Meeting on 24 November 2012. Recipient of the first Telstra Victorian Business Woman of the Year Award in 1995, the first Australian female Chair of TEC (The Executive Connection), architect of several multi-million dollar companies, motivational speaker and author, Ms Griffin is a well-respected business woman and leader in strategic marketing and sales. In announcing the appointment, Carpet Court Chairman Gerald Loughran said that the Carpet Court Board of Directors was thrilled to welcome someone of Marcia’s calibre to the company. “With over 30 years’ experience as a business owner, director and CEO across a number of

industries, and with notable Board positions including PMP Limited, Holt Private Capital, National Pharmacies, The World Masters Games and Tourism Victoria, Marcia adds significant sales, investment and financial expertise to the Carpet Court Board,” said Mr Loughran. “Throughout her extensive career, Marcia has demonstrated a sound track record of successfully achieving results and driving change across highly competitive markets. Marcia is well regarded for her ability to motivate and inspire others, and we look forward to working with Marcia to successfully execute Carpet Court’s longterm business strategy,” Mr Loughran added. Ms Griffin said that she is extremely honoured and excited to join Carpet Court. “As Australia’s largest retail flooring

6 Business Franchise Australia and New Zealand

specialist with over 200 stores, Carpet Court prides itself on its customer focus and supporting its franchisees to achieve their business goals,” said Ms Griffin. “I look forward to working with the Board to develop and implement a strategy to achieve the next phase of growth for the company.” Ms Griffin is Carpet Court’s first nonexecutive director, joining the team of seven executive directors.

Good news on GST-free threshold for imports The FCA has welcomed the Federal government commitment to prepare a business case for lowering the $1000 GSTfree threshold for overseas goods. FCA Executive Director Steve Wright said he was optimistic the announcement by Minister Bradbury was a positive step towards cutting this deliberate loophole, which was undermining offshore tax income and disadvantaging Australian retailers.

Jetts founder awarded Australia’s top young entrepreneur Jetts founder, Brendon Levenson was named Ernst & Young Emerging Australian Entrepreneur of the Year at the recent awards ceremony in Sydney. The 33-year-old Queenslander revolutionised the Australian fitness industry, when he and wife Cristy introduced 24/7, contract free, low cost gym memberships that rivalled traditional gyms. Launching Jetts in 2007 with just $40,000 in capital and a bank overdraft, Brendon franchised the business in 2008 with the dream of opening a club within eight minutes of 80 per cent of Australians. Jetts has since grown more than 200 per cent year-on-year, to include a network of more than 190 Jetts clubs across Australia and New Zealand, servicing 200,000 members. Levenson said his core drive is shaping the business around the customer, giving them the freedom of choice to work out on their terms. “Customers have voted with their feet and the number of 24/7 gyms to follow Jetts’ lead is a testament to the success of this insight,” Levenson said. Raised in public housing by his single mother, Levenson followed the path of many entrepreneurs before him when he decided to drop out of university and start his own business in his early 20s.

This gift to overseas sellers has been reported as costing Australian taxpayers hundreds of millions of dollars a year, Mr Wright said.

After convincing his grandmother to lend him some money, he started a personal training business, purchased a gym and began developing the blueprint of what is today a business forecasted to turnover $120 million in revenue this financial year. “If you create and maintain an outstanding value proposition for your customer, which also works commercially, then you have the foundations for a great company.” The future only looks brighter for the young entrepreneur, with international expansion planned for 2013. “I could never have imagined in 2007 we would be taking the business internationally in just six years time. “As entrepreneurs, our ideas remain as only ideas without the ongoing efforts of a great team.

“It needs to be corrected, for the sake of the economy and for Australian retailers,” he said. FCA has been working with a number of other organisations to help plot a practical course for the Government. “It is an issue well understood by prominent retailers across the board,” he said. “The Australian Booksellers Association, Bicycle Industries Australia, Photo Marketing Association, Australian Music Association, Photo Imaging Council of Australia, Retail Cycle Traders Australia (Inc), Australian Toy Association, Australian Sporting Goods Association, and Australian Retailers Association have all recognised the need for change.”

“I truly stand on the shoulders of our entire network who devote their lives to Jetts, when accepting this award.” Levenson is pleased to shed some pearls of wisdom for other budding entrepreneurs. “Have a bold vision to makes a real dent in the world, maintain a relentless hunger to see your vision through, and focus on fanatical discipline in everything you do. “Finally, make sure there is a real purpose behind your brand, as a brand without purpose is not a brand for long.”

Business Franchise Australia and New Zealand 7

what’snew! provide ear and eye cleaning, offer clipping services and doggy massage, so a doggy facial was the next logical step. “We researched the facial with the help of a beautician, a dog masseuse and customer feedback from our initial testing which provided us the platform to launch this unique service.” The Aromacare doggy facial (including head massage) cleans, exfoliates and nourishes the dog’s skin, to ensure it looks and feels great. During the treatment the dog’s face and head is thoroughly cleaned to target slobber, gunk and tearstains.

Aussie Pooch Mobile launches ‘Aromacare Doggy Facial’ Aussie Pooch Mobile, the first mobile dog wash franchise in the world, has recently launched the Aromacare Doggy Facial, an Australian first. With demand for pooch pampering at an alltime high, and dog lovers wanting not only to spoil their dogs, but also wanting the health and wellbeing benefits the service offers, it

was time to introduce something new to the market says Founder Christine Taylor. “People have been enjoying the health and relaxation benefits of face and body massage for centuries,” explains Aussie Pooch Mobile Founder, Christine Taylor, “so we thought why can’t dogs enjoy those benefits too?” “We already wash and blow-dry dogs,

The Aromacare solution used is a unique, naturally based and lightly foaming fragranced cleanser, containing optical brighteners to help remove tearstains. Infused with vitamin E, lavender and chamomile pure essential oils it also helps with mild facial irritations. And like any therapist, Aussie Pooch Mobile operators have been trained in administering the doggy facial. The Aromacare Doggy Facial usually lasts between 3 - 5 minutes. “Our philosophy of ‘we care’ is only enhanced with the doggy facial. Facial massage can help reduce stress in a dog, promote a sense of calmness and generally make your dog feel good,” says Christine. “We expect this to be a very popular service, after all everyone wants their dog to be happy and healthy, and just a little bit spoilt.”

Fastway Couriers Appoints New GM Franchising Fastway Couriers New Zealand has appointed Austin Mortimer to the role of General Manager Franchising. Working from Fastway Couriers’ Franchise Support Office in Hawke’s Bay, Mortimer will leverage his track record for implementing robust systems to bring further growth to Fastway Couriers’ franchise network.

“Austin has been appointed to support our regional franchisees with strategic guidance while looking for new growth opportunities, including partnering with major players to further capitalise on the rise of online retailing,” says Windhager.

Mortimer joins Fastway Couriers after holding executive and managerial positions across a range of large, US-based companies.

“Fastway Couriers is a great Kiwi success story which I’m excited to be part of. Over the years, the franchise has experienced solid growth and attracted some dedicated people who have helped turn Fastway Couriers into a global name,” says Mortimer.

Fastway Couriers Executive Director, Jason Windhager, says Mortimer’s experience will be highly valued by the franchise.

8 Business Franchise Australia and New Zealand

Mortimer says he has been very impressed with the depth of expertise at Fastway Couriers.

Snooze launches groundbreaking mobile website Snooze recently unveiled its new mobile and tablet compatible website – the first of its kind in the Australian bedding market.

than 400 per cent. Such a significant increase in mobile website usage is impossible to ignore as a retailer.”

The new mobile-friendly website promises to give customers the best possible user experience while browsing on devices such as iPhones, Galaxy SIII and iPads.

With very few competitors using a dedicated mobile website, Snooze’s solution was to develop a platform that targeted the growing tablet audience while simplifying the consumer’s online experience.

The launch comes in response to recent insight from Snooze’s website analytics that identified a trend towards shoppers using mobile devices to research products and compare prices. Snooze Managing Director, Simon Beaty, commented, “In the past year, mobile traffic on the Snooze website has increased by more

Mr Beaty continued, “Technology is rapidly changing purchasing behaviour and the way shoppers interact with retailers. As a result – and as a commitment to our customers – it was important that Snooze invested in developing a tailored retail solution to suit both online and in store”.

Sara Pantaleo joins FCA Board La Porchetta CEO, Sara Pantaleo has been appointed to the national Board of Directors of the Franchise Council of Australia (FCA), the peak body for the franchising sector, representing franchisees, franchisors and service providers. Of 12 Board positions, five, including Pantaleo’s are appointed by direct election from the membership. Pantaleo is a former Franchise Woman of the Year (2010) and a Telstra Business Woman of the Year Finalist (2012). Before being voted onto the FCA Board, she was Vice President of the Victorian State Chapter. A passionate advocate for franchising, she often acts as a mentor to others in the sector. Pantaleo is also involved with FCA Women in Franchising (WIF) and a WIF panel speaker. “The FCA does great work to support women in the sector,” she says. “Women are a great force in the franchising industry and many notable women have been behind some of our most successful businesses. “I believe it’s very important to encourage more women to grow into leadership roles in the industry and I hope that my appointment to the FCA Board will help to further that goal. I have been very warmly welcomed and I look forward to serving. “In the end however, I firmly believe that it makes no difference whether you are a woman or a man in franchising. We should support women to succeed because of who they are and the great skills and talents they may have, not because of their gender. I have been in this sector for almost two decades and I’ve had the privilege of working with many very talented women along the way.”

Business Franchise Australia and New Zealand 9

COV ER STO RY

Head and Shoulders above the Rest establishing the brand in the West…we’re ready and we’re here for the long term.” This major expansion move for Zarraffa’s who operates 55 traditional and drive thru coffee stores on the East Coast, will see the five WA sites – in Ellenbrook, Peppermint Grove, Canning Vale, Currambine and Kalgoorlie - run as corporate stores at the outset. “Eventually we will seek out franchisees for the sites but our commitment is to understand the market, transition our products and services to the stores and deliver exceptional, convenient coffee to each locale,” said Mr Campbell.

rom humble beginnings, with a $9000 personal loan and a dream to deliver quality coffee, Zarraffa’s Coffee has grown to become a successful nationwide coffee chain. Established in Queensland in 1996, the chain has grown to include 60 stores across the country, with recent expansion into Western Australia.

DREAM COME TRUE CEO Kenton Campbell said that the expansion into suburban Perth and Kalgoorlie has come at a perfect time for the company and is a dream come true. “I started the company in 1996 with a $9,000 personal loan and with an idea for one store on the Gold Coast. Now, here I am at the start of a whole new relationship with coffee lovers on the other side of the country. “Our entire team is excited and we plan to spend the time getting things right, winning over new customers, sharing our coffee and

Zarraffa’s Coffee is proudly Australian owned, with its head office and roastery operation based on Queensland’s Gold Coast, and is ideally placed to start serving its award-winning blends to the West. “We roast our own coffee, deliver it fresh to our stores and we pride ourselves on training our Baristas to strive to make an individually perfect cup of coffee, every time – that’s our promise,” said Mr Campbell.

A BUMPER YEAR Mr Campbell said that the focus for 2013 was to continue to firmly establish the brand in the West, whilst maintaining and continuing to grow the Queensland market both in the South East and further North. “We have been building up to readiness for interstate expansion for a number of years, ensuring our existing franchisees are supported. We are not interested in opening hundreds of stores if they can’t all be sustainable and serve exceptional coffee. “Strong establishment of the brand in WA will be important. We’d really like to take hold of the market and will be franchising our corporate stores and opening up brand

10 Business Franchise Australia and New Zealand

new sites over the coming year,” he said. Zarraffa’s Coffee is a much loved brand in Queensland and with the move to convenience locations and drive thru models, the brand is set to attract more customers than ever before. “Over the past couple of years we have made a conscious decision to deliver on convenience for our customers. Moving away from traditional shopping centre locations to more suburban retail sites and developing a successful drive thru store model has been critical to these plans. “We’re giving customers the best of both worlds. They may wish to sit and relax with their coffee whilst reading the paper, or they may be busy mums needing an afternoon coffee pick-me-up with the kids in the car.” Mr Campbell said that the company’s 16 year history has been focused on growing the franchise business conscientiously and success has never just been about the quantity of stores. “Our primary focus is on building the financial health of all our stores and delivering value and support to our franchisees. The brand’s development has always been executed in a financially responsible way and now the timing is right for this move.”

STANDING TALL Zarraffa’s comes from the Arabic word ‘Zarafa’ which means ‘Giraffe’. The Masai Giraffe typically inhabits the savannahs of Kenya and Ethiopia, being the origin of coffee. It’s the great Masai Giraffe that stands ‘head and shoulders above the rest’ in the Savannah from which Zarraffa’s draws its motto - to be head and shoulders above the rest! Developing strong relationships with their

coffee growers is important to Zarraffa’s says Mr Campbell. “Using the logistics of our suppliers, we are able to deal directly with the source of our coffee beans in Meru at the base of Mt Kenya in Eastern Africa. We’re really taking on the ideal of ‘trade not aid’, and by dealing directly with the growers of our beans we are able to help these relationships grow over time,” he said. “As an added benefit, our customers know exactly where our beans are coming from, that they are Rainforest Alliance Certified, and that we pride ourselves on obtaining the best quality and fairly traded beans we can find.” Expansion plans for the Gold Coast based Zarraffa’s roasting facility will see significant growth of the site. “The expansion will increase roasting capacity by twofold, provide more automation and better tools, and ensure ongoing supply for the expanding Zarraffa’s brand. The development will support the company through 2020 and is capable of supplying in excess of 200 stores around the country,” said Mr Campbell.

OPPORTUNITY Franchise opportunities continue to grow with store sites currently available in QLD, WA and NSW. A Zarraffa’s Coffee franchise allows you the opportunity to become part of a strong, well-established brand while still being your own boss. As a Zarraffa’s franchisee you have access to a support network that gets you up and running and provides on-going assistance for your business. The company takes great time and care to match new franchisees with the right location and store type. Careful planning also ensures that Zarraffa’s does not overpopulate its locations with stores, allowing each franchise to prosper within a particular territory. Zarraffa’s Coffee has a fully equipped training academy on the Gold Coast and all franchisees participate in a comprehensive training program , which covers practical training, management, local area marketing and accounting. Once in operation, all franchises undergo in-store and periodic training, as well as full support from the franchise management team. “Our commitment to quality coffee extends

from the high quality beans we source, the pride and care we take in roasting, through to the way we store our beans. Ongoing training of our franchisees in making consistently quality coffee is equally important to ensure all of this hard work isn’t spoilt at the final and most important stage,” said Mr Campbell. The franchise package includes full fit-out of plant and equipment. Zarraffa’s specialised team completes all the steps in order to hand you - the business owner - the keys to a fully operational business on opening day. For more information about exciting franchise opportunities available with Zarraffa’s contact: Web:

www.zarraffas.com

Business Franchise Australia and New Zealand 11

PROFILE : J e t ts

Jetts franchise super fit The Australian dream of doubling your salary and working half the hours is a reality for many franchisees who are part of Australia’s fastest growing franchise, Jetts. The 24/7 gym chain has grown almost 200 per cent year-on-year providing customers and business owners with a solution that has less frills and more flexibility. BRW and SmartCompany named Jetts #1 Franchise Network of 2012, while its customers voted it the best gym in the 2012 Canstar Blue Customer Satisfaction survey. Jetts was the first to introduce a 24/7, low cost, contract free gym offering for the Australian market and has grown as a successful and welcome alternative to traditional fitness centres. Jetts Managing Director, Adrian McFedries said what attracted business owners to Jetts was its remarkably consistent results and high standards when selecting locations, operators and with club operations in the 24/7 sector. “The discipline we have applied to selecting sites and business owners since our inception has provided a rock-solid foundation for success which has allowed us to lead the industry in quality of operation. “We have more than 185 clubs across Australia and New Zealand, but there are still plenty of opportunities for new franchisees as we continue to grow to 250 clubs by the end of next year,” Adrian said. Sydney and regional New South Wales are the next major growth areas for Jetts as it invests more than $20 million to triple its

footprint from 20 to 60 clubs. “We are looking for very specific franchisees to help deliver on our promise of the convenience of more club locations for Sydney members, and will only offer opportunities to the very best operators.” Jetts franchisees are active investors and only need to spend 5 - 10 hours a week working on the business. “The Jetts model tends to attract a different type of investor, with most coming from middle management and remaining in full time employment, while relishing the opportunity of growing a business without the need to be involved 40 hours a week.” Franchises cost from $500k - $700k to set up depending on the location of the club and due to Jetts’ financial track record, Westpac offers an unsecured lending package as part of their accredited lending. “The clearest statement of the strong return on invested capital is the number of franchisees that have progressed to three, four, five and more locations in the past few years.” The business performance support Jetts provides its franchisees and club managers is unparalleled to most franchise systems, Adrian believes. “Each state and region has its own dedicated Business Performance Manager who proactively helps clubs reach their targets, keep customers happy and remain a profitable business. “Practices like this reflect Jetts’ high standard of operations and our dedication

12 Business Franchise Australia and New Zealand

to giving members the best experience in our clubs and providing franchisees with a simple, profitable investment – this sets Jetts apart from similar franchised chains.” Adrian leads the Jetts team with vast experience with some of Australia’s leading franchise brands including Harcourts Group, Eagle Boys, Grill’d, ABC Shop, OPSM, Emirates Leisure Retail, Pandora, ANZ, Aussie and SumoSalad. Jetts translates this experience and insight into franchising to support its franchisees through regular leadership meetings, performance sessions, training and a worldclass conference each year. Perth based Jetts franchisee, Tony Flynn, swapped the high demands of an Executive level job at Rio Tinto for a better work/life balance. Tony now owns six Jetts clubs throughout Perth and believes what separates Jetts from other franchise models is the high level of support it gives franchisees. “Taking the step into our first business was always going to be a risk and was fraught with emotion, however, the simplicity of the Jetts model and the support at hand meant the process was manageable and I still have time to pursue other business ventures.” Enjoy the freedom of Jetts with your own franchise. To discuss current opportunities in more detail, contact Travis Barnes, Franchise Manager: Phone: 07 5458 5321 Email: travis.barnes@jetts.com.au Web: www.jetts.com.au

#1 BRW FASTEST GROWING FRANCHISE Over 170 clubs and growing Easy to operate with full support

Westpac Accredited lending #1 gym for customer satisfaction

New opportunities now available in: NSW Metro Sydney and surrounds Wagga Wagga Gosford/Central Coast

VIC

Coffs Harbour Queanbeyan Griffith

QLD

Bendigo

Mackay

Bacchus Marsh/Darley

Cairns

Port Macquarie Dubbo Nowra

NT Darwin

Melton Shepparton Sunbury Enjoy the freedom of Jetts with your own Jetts Franchise. To discuss this opportunity in more detail contact Travis Barnes, Franchise Manager, direct on 07 5458 5321 or travis.barnes@jetts.com.au

Business Franchise Australia and New Zealand 13

fr anch ise cou nci l of aust r a l i a

Essential elements of Leadership

“Conviction and compromise” – those are the two essential elements of leadership, according to Australia’s longest serving living former Prime Minister. In his more than 11 years in power, John Howard was not really a darling of the business community. He did not grab their imagination in the same way some others

did. But he earned their respect. Why? Because of his clear conviction and his dogged determination. And yet, he nominates compromise as the other essential ingredient of good leadership. To me this is a great lesson in business life, and one which applies especially in the franchise sector. There is a temptation to believe that the best leaders are the ones who have unswerving commitment to ideals and goals; people who cannot be taken off course by others attempting to influence their direction.

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Mr Howard’s view is that the best leaders are willing to hear other views – to actively listen to alternative views. That observation is so relevant in franchising. In contrast to the sometimes ‘dog-eat-dog’ attitudes in the corporate world, franchising is dependent on good relationship management – from both franchisor and franchisee perspective. And all people in romantic relationships know that if your partner doubts you are genuinely listening to them, and considering their views, you are in for a very bumpy ride.

Steve Wright, Executive Director, Franchise Council of Australia.

listened, considered all the views and was convinced it was the right thing to do. So the decision was made. The task was then to bring the people with him and the Government. At this point, Mr Howard says, it is essential to make sure you surround yourself with the right people. The right people have to be at the consideration table to ensure the best information is presented for consideration. However, they may not be the same people to carry the campaign forward. The deciders may not be the communicators and the doers, but some commonality is essential to ensure a sense of ownership and implementation responsibility. Mr Howard’s final piece of leadership advice was specific to communication (and therefore marketing, in the business sense): “Know your audience,” he said. That is where compromise comes in. A good leader must have a willingness to sometimes cede ground – to pick the battles that really matter and be prepared to compromise on others. Of course, once the views have been heard and the options considered, it is then time for firm decision making. Mr Howard told the recent Franchise Council of Australia national convention that when he led the Cabinet decision for Australia to support the invasion of Iraq, there was only eight per cent public approval. Yet, he had

“If you are in Texas, tread warily on the topic of gun control,” he said referring to a chilly conversation he once had in the presence of former US President George Bush Snr. “I was very proud of our achievements on gun control in Australia, and especially the very successful gun return amnesty program,” Mr Howard said. “But Texas may not have been the best State in the US in which to proudly declare this…” Mr Howard was also proud of his Government’s encouragement of small business ownership. “Ten years ago, the number of people owning a small business

surpassed the number of people who were members of a union,” he said. It took firm leadership to tackle the union grip on many aspects of Australia’s industrial plant, especially in construction and on the waterfront. While some pundits put Mr Howard’s loss of power down to his policies and attitudes on industrial relations and climate change, he said the leadership test meant he had to remain firm. He had listened to all opinions on both topics and was convinced his Government was adopting the right approach at the time he was deposed. Since the impact of the global financial crisis, he believes the public view has been gradually shifting back toward his Government’s stance on both issues. “At the time we lost the election, our top three people in Government had each been in their positions for more than 11 years. That is an awfully long time in politics – the only time it has happened since Federation-- and I believe that was the biggest factor in our losing the election,” Mr Howard said. Current policies on industrial relations and climate change were hurting the nation, and it was time to return to the debate with new ideas about technology and innovation solutions, he said. John Winston Howard: Still showing conviction, but ready to listen; a fine legacy in itself.

Business Franchise Australia and New Zealand 15

fr anch ise cou nci l of aust r a l i a

“Franchises are leading the pack in just about any retail or service industry you care to name.” Stephen Giles, Chairman, Franchise Council of Australia.

Meet the Challenge

: What is Australia’s biggest franchise system (by network reach and retail points of presence)? A: Australia Post. It is a measure of the success of the franchise business model that a 4000-store former Government enterprise chose a franchise future when it was put onto a commercial footing a number of years ago. What Australia Post realised is that the strength of its great retail network was best realised by putting the stores into an individually-owned franchise network, rather than employing thousands of public servants to run them (as had previously been the case). Now those stores are facing new challenges as the traditional letter posting business diminishes. Australia Post franchisees are having to grasp the challenge and turn it into opportunity. The head of Australia Post retail, Christine Corbett, explained how the company was addressing the challenge at the annual convention of the Franchise Council of Australia, NFC12, in Canberra recently. Ms Corbett was one of a number of high profile business leaders to address the convention – all of whom reinforced the event theme -- Intelligent Connections. Many speakers were leaders in the franchising community; members of the Franchise Hall of Fame, and dynamic FCA

member companies, both retail and service, established and emerging businesses. A feature was the keynote address on leadership by former Prime Minister John Howard. Not only was Mr Howard eloquent and passionate, but he thrilled the audience with his obvious interest in, and historical connection he retains for the franchising sector. We refreshed our political connections at NFC12, with around 40 CEOs participating in a private meeting with several of our leading politicians at Parliament House. A topic of acknowledgement and discussion among Ministers and shadow Ministers was the magnificent contribution the franchise sector makes to the Australian economy. It is not well enough known that the Franchise Council of Australia represents more successful small businesses than any other organisation. Franchising remains almost the only format that enables small business to compete effectively with large corporations. Too often our light is hidden under a bushel. The facts about franchising merit constant repetition:• Over $130 Billion in annual turnover; • 1100 franchise systems; • 70,000 franchised businesses; • Employing over 600,000 Australians. In my keynote address at the Convention I reflected that it had been a challenging year for the FCA. I noted that whilst we are used to franchising not getting as much credit as it deserves, it was disappointing that we have had to endure attacks on the credibility of franchising from some State parliamentarians and a handful

of individuals with personal agendas. I observed that we have responded well to those attacks, countering rhetoric with fact and promoting the positive franchising stories through initiatives such as our Franchisee Success Club. In my last address before handing over to incoming FCA Chairman Michael Paul, I asked our assembled franchise leaders to consider three things that I feel will be important if the franchise sector is to continue to prosper and lead the Australian small business sector:1 We must never say that these are tough times. They are not tough times. They are simply challenging times. And our job is to meet the challenge. 2 There is nothing as inspiring as a positive attitude. As a franchise leader the most critical element of leadership is having a positive approach; 3 A reminder about patience and persistence from Amazon.com founder Jeff Bozos: “In some cases, things are inevitable. The hard part is that you don’t know how long it might take, but you know it will happen if you’re patient enough. eBooks had to happen. Infrastructure web services had to happen. So you can do these things with conviction if you are long-term-oriented and patient.” So in your business, figure out what is inevitable, act with conviction, and be patient. Success does not always come to the brightest or fastest to act, but it always comes to those that adapt and persevere.

16 Business Franchise Australia and New Zealand

FC_

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Business Franchise Australia and New Zealand 17 FC_A4Adver[2012].indd 1

22/09/12 4:39 PM

fr anch ise associ at i on of n e w ze a l an d

WESTPAC NEW ZEALAND FRANCHISE AWARDS 2012/13 Coffee makes it a Double! The Westpac New Zealand Franchise Awards, held at the Crowne Plaza Hotel, Auckland on 17th November and attended by more than 200 members of FANZ and their guests, is the annual showcase for outstanding performers in franchising and suppliers to the franchising sector.

This year delegates from the Asia Pacific Franchise Confederation were also in attendance, following their meeting earlier in the week

outstanding support they provide to their franchisees, sees them well positioned to attain their vision of being ‘a global leader in retail food, coffee and franchising’.

Once again, this year’s awards attracted quality entries and all those who reached finalist status were commended by the Judges.

The Supreme Franchisee of the Year Award was won by The Coffee Club, Bethlehem. The judges commented that the key strengths to make the Coffee Club Bethlehem the Franchisee of the Year for 2012 were the evidence of effective, systematic processes consistently deployed across the business and the resulting excellent organisational performance levels reported. With innovative thinking and community involvement, they can be proud of what they have achieved. They really do live their vision of providing “good food, great service and excellent coffee” to their customers.

The highly contested Supreme Franchise System of the Year award went to The Coffee Club Franchising (NZ) Ltd. who last year won the Food & Beverage category, but this year took out both the category and the supreme awards. In the judges’ opinion, with outstanding systems and processes, The Coffee Club NZ was the standout Franchise System of the Year for 2012. Their clear understanding and professional management of their business has resulted in continued growth since they established the franchise. This, combined with the

Westpac Franchisee of the Year - The Coffee Club, Bethlehem & Westpac Franchise System of the Year - The Coffee Club Franchising (NZ) Ltd. (L - R): Brad Jacobs, Director, The Coffee Club Franchising (NZ) Ltd; Ivy Joe, Owner, The Coffee Club, Bethlehem; Hon John Banks Minister for Small Business; Gina Dellabarca, Regional Manager Business Banking, Westpac New Zealand; Andy Lucas, Director, The Coffee Club Franchising (NZ) Ltd

18 Business Franchise Australia and New Zealand

Minister for Small Business, the Hon John Banks, thanked FANZ for the opportunity

Food and Beverage Best Franchisee of the Year sponsored by Super Liquor & Lion The Coffee Club – Bethlehem (L - R): Ivy Joe, Owner, The Coffee Club, Bethlehem; Bhwana Magan Business Development Manager, The Coffee Club Franchising (NZ) Ltd

to speak at the awards and reflected on the passion and enthusiasm of people involved in the franchising sector. He acknowledged the importance of franchises to the New Zealand economy, and affirmed the Government’s commitment to supporting small business through the Business Growth Agenda and improving business facing public services. David Foster, Chairman of FANZ said, “In entering the Westpac New Zealand Franchise Awards each entrant opens up their business to the scrutiny of the evaluators and judges. Through this process those entrants learn more about their business, its strengths and its weaknesses to enable them to chart the directions for their businesses to follow for ongoing success.” Head Judge and Management Consultant, Peter Garnett MBE, commented, “The Judges were impressed by the quality and calibre of the applications submitted by all of this year’s entrants, from both franchise systems owners and individual franchisees. The robust nature of the evaluation and judging process provides a valuable oversight of the health of the industry. New Zealand’s franchising sector can be very proud of its commitment to customer service, the implementation of sound business systems and processes and for the excellent results being achieved - despite the challenging economic climate.”

2012 Asia Pacific Franchise Confederation Meeting This year’s meeting was held in Auckland on the two days prior to the Westpac Franchise Awards Gala Dinner. Attended by delegates from Australia, Malaysia, Taiwan, Indonesia and the Philippines and hosted by the Franchise Association of New Zealand, the meeting exchanged updated information on the franchising sector in their respective countries. There was also an opportunity for FANZ members to meet the delegates to discuss specific opportunities to export or import franchises. The meeting also began the task of looking at a possible development of an Asia Pacific Franchise Award, based on the Baldrige business excellence award system used in the New Zealand Awards. This award would be open to the

Food and Beverage Best Franchise System of the Year sponsored by Super Liquor & Lion The Coffee Club Franchising (NZ) Ltd

supreme winners of each country’s franchise awards.

APFC delegation

(L - R):Andy Lucas, Director, The Coffee Club Franchising (NZ) Ltd Brad Jacobs, Director, The Coffee Club Franchising (NZ) Ltd

Business Franchise Australia and New Zealand 19

fr anch ise associ at i on of n e w ze a l an d

The 18th Westpac New Zealand Franchise Awards Winners: SUPREME AWARDS Westpac Franchise System of the Year – The Coffee Club Franchising (NZ) Ltd Westpac Franchisee of the Year – The Coffee Club, Bethlehem

CATEGORY AWARDS Food and Beverage Best Franchisee of the Year sponsored by Super Liquor & Lion – The Coffee Club – Bethlehem Food and Beverage Best Franchise System of the Year sponsored by Super Liquor & Lion – The Coffee Club Franchising (NZ) Ltd Home Services Best Franchisee of the Year sponsored by Franchise Accountants, – Poolwerx – Hamilton Home Services Best Franchise System of the Year sponsored by Franchise Accountants, – SelectFranchising (Eastelia Ltd) Highly Commended – VIP Home Services NZ (Jerba Ltd) Lifestyle Services Best Franchisee of the Year sponsored by Waipuna Hotel & Conference Centre – SKIDS Remuera, Bayfield, Anchorage Park

Highly Commended –SKIDS Willow Bank and Sancta Maria Lifestyle Services Best Franchise System of the Year sponsored by Waipuna Hotel & Conference Centre – Just Cabins Retail Best Franchisee of the Year sponsored by WHK – Mr. Minit – Northlands Highly Commended – Mr. Minit - Riccarton Retail Best Franchise System of the Year sponsored by WHK – Minit NZ Ltd

SPECIAL AWARDS Master Franchisee Award sponsored by Silver Chef – VIP Home Services – Bay of Plenty Franchise Export Award sponsored by Davenports Harbour Lawyers –Burger Fuel Highly Commended – SelectFranchising (Eastelia Ltd) Service Provider Award sponsored by Westpac New Zealand – Franchize Consultants Media Campaign of the Year sponsored by The New Zealand Herald – Super Liquor Holdings

20 Business Franchise Australia and New Zealand

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e x pert a dv ice

Generation-Y Employees: How to make them ROCK and improve their productivity

ast your mind back to the 1950s with the advent of rock and roll music. Followers of Bill Haley & the Comets, Elvis Presley and Buddy Holly were considered possessed by the devil. The perceptions were so bad that in 1957 Professor of Psychology, A. M. Meerio, from New York’s Columbia University warned that “if we cannot stem the tide of rock and roll music, with its waves of rhythmic narcosis…we are preparing our own downfall in the midst of pandemic funeral dancers”. The hysteria continued. In the 1960s The Beatles, Rolling Stones and the hippies were totally condemned because of their long hair. Worse again was the 1970s with the hard rock and heavy metal… ‘oh heaven help us when this hopeless generation grows up; the world is going to collapse’. Well guess what? This is the generation running the world today, managing corporations, running franchises and small business. I am one of those Baby-Boomers. This generation gap is nothing new. In fact, the ancient King David wrote about it 3,000 years ago, “The stone which the builders rejected has become the chief cornerstone.” In a similar vein, most managers and business owners today loudly declare that one of the hardest challenges in business relates to managing Generation-Y (some call it “Generation-Y bother!”). The overwhelming perception is that they’re lazy, selfish, opinionated, uncommitted, with the expectation to walk out of university into the GM’s role, and the list goes on. So much so that many articles have been written

22 Business Franchise Australia and New Zealand

“Generation-Y have been created, influenced and shaped by their Baby-Boomer/Generation-X parents.” Nader Seifen, Head of Franchising and Leasing, TeleChoice.

Table 1 in magazines, books published and much research into the issue conducted; and yet, the complaints continue. Demographers vary on the definition of Generation-Y. The broadest definition is those born between mid 1980s and the late 1990s. This group of the workforce is now roughly between the ages of 15 to 30 years old. Demographers also refer to this group as the E-generation. The E-generation has evolved from their use of electronic technologies, they are more environmentally aware; their sensitivity to social justice shows a mind that is emotionally attuned.

Myth about Generation-Y

Reality

Live in the moment, would rather play than work.

One third of respondents were concerned about finding and keeping a job, supporting their family, saving money.

They expect instant gratification.

They’re focussed on the future and funding their retirement.

More focussed on personal matters at work, at the expense of their work duties.

73 per cent are concerned about balancing personal and professional obligations.

They can’t take direction.

They are raised on instant communication, and require frequent feedback. Only 10 per cent are comfortable with once a week communication with their boss. Most want daily feedback.

They have a sense of entitlement and don’t want to pay their dues.

Around half believe that that they should serve one to two years at entry level jobs. 73 per cent think they are likely to go back to school to obtain further academic qualifications in order to get ahead with promotions.

The evidence A report by Hewlett, Sherbin and Sumberg (Harvard Business Review, July/Aug 2009) shows that 84 per cent of Generation-Y profess to be very ambitious and will go the extra mile for their company’s success. Also, 87 per cent say that work/life balance matters to them. The same report identifies the earlier generations as hard workers, 42 per cent of Baby-Boomers expect to work beyond the age of 65. It seems that our generation of Baby-Boomers perceive a contradiction between our approach and that of Generation-Y. For Baby-Boomers, the hard work in the past now earns the ability to ask for work/life balance – we’ve earned it! Whereas the Generation-Y’s haven’t earned their stripes in order to ask for work/life balance. Worse still, how can Generation-Y’s purport to be ambitious, without putting in the hard yards. A survey by an independent research firm conducted on behalf of leading recruitment firm, Robert Half International reported the following Myths vs. Realities: (see table 1)

Generation-Y reported that respecting their manager is the most important factor in their job. This ranked higher than liking their colleagues, work/life balance, short commute, nice office or state of the art technology.

Getting Generation-Y into the swing 1. Are you their dream boss? Generation-Y described their ideal manager as skilful, an advisor and supporter, pleasant and caring, flexible and open minded. The nightmare boss is

a micromanager, not concerned for their employee’s professional development, and blames everyone but themselves. In fact, Mercer’s international employee engagement index shows Australian employees are more likely to leave their employer than their counterparts in USA, UK and Europe, ranking “being treated with respect” and ”quality of leadership” as factors that most influence their decision to leave (BRW Dec 2011). 2. Look out the window Jim Colins author of “Good to Great” identified windows-and-mirrors as a common trait in managers that have

Business Franchise Australia and New Zealand 23

e x pert a dv ice

surpassed their competitors and some of them out performed the stock market by up to 80 times. The successful managers looked out the window and attributed their success to their employees then looked at the mirror and attributed their failures to themselves. By contrast, the failing managers did the opposite; looked at the mirror for the glory and looked out the window to blame their employees for the failures. In a nut shell, cut the blame game. 3. Communication and courtesy Respecting them as an individual will make them feel important. Dale Carnegie in “How to Win Friends and Influence People” suggests simple approaches in interactions with other people that can easily win them to your way of thinking like, giving them a fine reputation to live up to, throwing down a challenge, and dramatising your ideas. Research by Professor Berger from Wharton Business School has found that teams respond with greater motivation when they are slightly short of the target. The motivation waned when they were far behind, slightly ahead, and when they were tied or lacked feedback. All these are sure to work with equally well with Generation-Y. Tell them they’re almost there and they will try harder. 4. Motivate and inspire them Carnegie suggests you can motivate and inspire by showing sincere appreciation for the effort that was put in, rather than a putdown “this is not good enough” or “we never did it this way when I was your age”. In the 1970s, Langer’s experiment in Harvard University showed that making a request without providing a reason why this request is made reduced the compliance with that request. That is, only 60 per cent of people actually complied, compared to 95 per cent inspired to comply when a reason for the request was added.

Kitty Genovese was murdered in the presence of many bystanders, yet none of them called the police because they all assumed that someone else will do it. This can happen to a Generation-Y employee, who may assume that someone else will do the job. Smart managers always ensure that a task is assigned to somebody specific; to avoid a general assumption that someone will do it. 6. Incentivise them Employees will gravitate towards the tasks or actions that get rewarded. If you set short-term goals, that’s what you’ll get, short term results. Pulitzer Prize winner, Upton Sinclair says “it is difficult to get a man to understand something, when his salary depends upon his not understanding it.” In simple terms, what gets rewarded gets done.

5. Clear communication of accountabilities

7. Birds of a feather flock together

Due to their inexperience Generation-Y may inadvertently appear apathetic psychologists use the term “bystander apathy syndrome”. One story that highlights this syndrome was in 1964.

When you convert one Generation-Y employee to success, chances are they will have friends of the same calibre; they are the ones to recruit. And now you’re rocking!

24 Business Franchise Australia and New Zealand

It seems that the Baby-Boomers and

Gen-X’s have forgotten all the prophets

of doom predicting their failures and are now complaining about the attitude and work ethic of Generation-Y! Truth is

Generation-Y have been created, influenced and shaped by their Baby-Boomer/

Generation-X parents, like the old song ‘Cats in the Cradle’ says “my son (daughter) has

grown up just like me”. Just as we grew out

of our phases, cut our hippie hair, abandoned the discotheques, turned our attention to our

careers and focussed on raising our families, the same will happen again to Generation-Y.

Your best solution is to show leadership, and to give them a chance.

Nader Seifen is Head of Franchising and Leasing with TeleChoice. He has been involved in managing distribution channels for 30 years, working for franchisors and as a franchisee for seven years. Phone: 03 8699 2555 Email: franchise@telechoice.com.au

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2012

Fr a nchisor in D ep th : St e a m at ic

Clean up with

Steamatic Brisbane and Sydney, and our franchisees are based mainly across the regional areas of South Australia, Victoria, NSW, and Canberra,” said Oliver. “The beauty of having our company-owned operations in the major centres is that our franchisees have access to the large cleaning equipment that it may not be possible for them to own themselves. “This equipment is available to be shipped out to the franchisee if it is required for the particular job they are working on.”

f you are looking for a franchise system with proven longevity, then look no further than Steamatic. Established in Fort Worth, Texas in 1956, Steamatic has certainly stood the test of time and continues to thrive more than 50 years later. Today, Steamatic is located in 21 countries and holds international patents on their equipment and cleaning processes. Even with global expansion, the cleaning philosophy has not changed – “Quality, Service at a Fair Price”.

ask “Have you cleaned something like this before?” “If the answer is no,” says Oliver, “then I say ‘No, but I can guarantee you that by tomorrow we will be the best in the world at it!’ “With access to such a large network worldwide, there is virtually nothing that Steamatic has not cleaned before.” Steamatic provides Australia wide 24-hour service for domestic households, commercial, government and the insurance industry.

This networked approach to operations means that Steamatic can pool the resources of a number of franchisees to work together on larger clean ups if required. “At the moment we are working on a large telecoms fire clean up in Warrnambool, Victoria. Usually we only have three people servicing this area, but for this particular job we will have 25 Steamatic representatives on site for up to three months. “It’s great to be able to escalate our resources when required for these larger jobs,” says Oliver.

With over 400 Steamatic operations worldwide, the network provides such extensive coverage that it could be said that there is nothing that Steamatic has not cleaned before.

Oliver purchased the Master Franchise for Australia in 1986 and was initially based in Melbourne. In 1994, the operation expanded to Sydney and has since branched out to 18 franchisees located around the country.

Conversion Franchises

Australia’s master franchisor, Oliver Threlfall says that sometimes clients may

“The company-owned Steamatic operations are based in the main cities of Melbourne,

“These are people who have already been running a cleaning business, for example,

26 Business Franchise Australia and New Zealand

“Our most successful franchisees are those who we call ‘conversion franchisees’ and these are the majority of our franchise holders,” said Oliver.

a carpet cleaner, and have converted their business to a Steamatic franchise, thus bringing in the extra revenue streams. “Our conversion franchises have experienced great success. Their success has in fact been so great that they have experienced a minimum of 500 per cent growth in just two years,” explains Oliver. “These figures really do speak for themselves. It is a fantastic opportunity for an existing cleaning service to grow their business in ways they could never have imagined.” The majority of the Steamatic work is received through insurance companies, an area where smaller operators often miss out. “Insurance companies like to make large contracts for work to be supplied through larger providers who provide one point of contact for work required around the country. As small operators often miss out on these contracts, they are missing out on a large chunk of work in the cleaning industry,” explains Oliver. “We have contracts in place with almost all of the major insurance companies in Australia. They know that Steamatic will be able to do the job. We do it right the first time, and do it in an efficient manner, which is just what both the insurance company and the insured want.” “That’s why the small cleaning operators that join Steamatic experience such growth

in turnover; they now have the access to the insurance jobs that they did not have before,” he said.

• Upholstery and curtain cleaning

So what exactly does Steamatic do?

• Water damage cleaners and restoration

Steamatic offers a complete line of environmental cleaning and restoration services for residential, commercial and industrial needs. They are committed to making the world a safer and cleaner environment for present and future generations, and it is this commitment to excellence that makes Steamatic the leader in the field of cleaning and restoration.

• Flood and water damage restoration

Domestic Cleaning Services Steamatic uses only the best available cleaning technologies and techniques in the home. Steamatic domestic cleaning services provides household cleaning services, air duct cleaning, furniture and drapery cleaning, tile and hard floor cleaning, graffiti removal, mould removal, leather cleaning, car upholstery cleaning, pet odour eliminator, deodorization and sanitization services, oriental and designer rug cleaning. • Steam cleaning

• Mould removal and odour removal • Pet odour and stain removal • Fire damage restoration

Fire and Water Disaster Recovery For over 50 years, Steamatic has provided complete restoration services for residential, commercial and industrial buildings damaged by fire, water, storm and accident. Steamatic has locations worldwide qualified to handle everything from small residential disasters, to large commercial buildings and industrial facilities. Steamatic is a preferred contractor for the majority of insurance companies.

Commercial Cleaning Services Steamatic are world leaders in commercial cleaning and restoration, providing specialist cleaning and disaster recovery services including; • Full range of cleaning services • Hard surface cleaning • Kitchen hood cleaning

• Dry carpet cleaning and rug cleaning • Carpet cleaning

• Commercial kitchen cleaning services

• Wet documents or photo albums restored to new

• Large scale freeze drying of water

• Air duct cleaning

Business Franchise Australia and New Zealand 27

Fr a nchisor in D ep th : St e a m at ic

any new products we have, or new cleaning techniques.”

Franchise Opportunities For more than 30 years, Steamatic has helped hundreds of individuals begin successful careers within the ever-growing service industry. Steamatic offers a proven franchise system and winning programmes, complete training and on-going support. Right now Steamatic is offering exclusive franchises to motivated people and businesses that are committed to providing the best service, and that are interested in fast-tracking growth. Steamatic franchises are part of a national network of high-tech, quality cleaning and restoration services that offer customers the best service available. And because Steamatic franchises enjoy ongoing training and support, they know that they’re always on the winning team.

• Deodorization and sanitization services

contents following natural disaster, fire, flood, break-in or biohazard/trauma incident

• Water damage restoration

Franchisee training and support

damaged documents

• Fire damage restoration • Disaster Recovery Planning Specialist salvage and restoration technology is also available including vacuum freezedryer ‘Rosie’ large volume water damage restoration, desiccant dehumidification onsite restoration of buildings, plant and contents BIOSWEEP site decontamination and CleanSeal green, non-toxic microbial barrier.

Insurance Steamatic has an excellent record of service to the insurance industry. They are widely trusted by insurance companies, insurance brokers and the insured for assessment, cleaning and restoration of buildings and

When a franchisee joins the Steamatic network they receive three weeks initial training in the methods and techniques used by Steamatic. “We have a full time National Compliance Manager available to assist franchisees with any problems that may arise, and to assure that all Steamatic operators are maintaining the high standards that Steamatic adheres to,” said Oliver. “We also have two field managers who are regularly out and about visiting franchisees and ensuring they are maintaining the high standards we require. We also hold regular regional seminars, and hold a biannual National Conference where we introduce

28 Business Franchise Australia and New Zealand

Steamatic is currently searching for potential franchisees for regional NSW and throughout Queensland. For their franchise fee, franchisees receive an exclusive territory covering a population of between 200,000 and 400,000 people, a large initial equipment and supply list, and training. There has never been a better time to take control of your future and your environment. A Steamatic franchise offers you the opportunity to create your own business based on the strengths, experience and unique systems Steamatic has developed over 50 years. If you would like to receive more information on starting your own Steamatic franchise contact: Phone: 03 9587 6333 Web: www.steamatic.com.au

Call 1800 082 066

today to discuss the opportunities available.

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Business Franchise Australia and New Zealand 29

PROFILE : Th e L e at h er Docto r

Hit the ground running

he Leather Doctor, with 56 franchises across Australia and Dubai, continues to go from strength to strength - so much so that Melbourne franchisees cannot keep up with the high demand. “Our six franchisees based in Melbourne are simply overworked, and unable to fit in the demand for their services,” says Marketing Director Dean Reid, “We’re looking for new franchisees in Melbourne to help keep up with this high demand. “Much of the work in Melbourne is coming from our national clients; furniture retailers such as Freedom, Dare Gallery, and Super A-mart, as well as residential clients. “This is a fantastic opportunity for new franchisees to hit the ground running with high demand from a well-established client base,” Dean said.

More about The Leather Doctor Franchisees who buy into the Leather Doctor system operate from highly visible vans and are able to offer a wide variety of services including cleaning, repairing and recolouring anything made from leather. Being mobile, franchisees can perform all types of work on-site. The time to complete a job can range from 15 minutes to two

hours, depending on the complexity and size of the job. As a franchisee, you can tap into some of the major industries including furniture, automotive, marine and the household market. The scope of services and the size and diversity of the various industries allows franchisees to consistently bring in a strong income. Franchisees can also generate an additional stream of income from the range of care products that they sell direct to the public or to retail customers. What many people fail to realise (both customers and potential franchisees) is how much scope there is to restore, repair or completely alter leather products. Don’t like your old brown lounge suite that the dog chewed on? How about repairing it and recolouring it to a brand new bright red? It can be done! “Most people think when the colour in their leather lounge has faded or the leather has started to crack, that it has to be either recovered or thrown out. “Not true’, said Dean. “It can be redyed and the lounge will look like brand new. “And the good news is, if you don’t like the colour of your lounge we can redye it to any colour you like. The secretive process is guaranteed to last and will not come off on your clothes. In fact, there’s no reason it

can’t last another 10 years,” Dean said.

For franchisees Leather Doctor knows that buying a new business is a life changing decision, and it can be a little daunting if this is the first time you are considering being in business for yourself. To help you get the best start possible, they provide everything you need to operate your new Leather Doctor franchise. All you need to do is to select a van and show up for training, they’ll do the rest. All your tools, stock, vehicle signage, stationary, uniforms, and a selected amount of advertising comes as part of your start-up package. Franchises start for as little as $33,000 for new territories. Specialising in the recolouring, repairing and cleaning of just about anything made of leather, as a Leather Doctor franchisee, you can literally transform the appearance of your customers’ leather furniture, as well as their car or boat’s leather interior. For more information contact Dean Reid at: Phone: 1300 453 284 Email: info@theleatherdoctor.net.au Web: www.myleatherdoctor.com.au

30 Business Franchise Australia and New Zealand

FP C

Want to be in the drivers seat?

…err easy chair? Do you want to really take control? The Leather Doctor franchise is Australia’s largest mobile leather care company and part of a larger group that specialise in mobile furniture repair. Leather Doctors have been the respected name in mobile leather repair for around 20 years. Established throughout Australia and now overseas we have a proven system mostly servicing the furniture market which is a huge, $7Billion p.a. (IBISWorld’s Furniture Retailing market

• 50 Franchisees in Australia, 5 in Dubai • 20 year history • Contracts with Australia’s leading furniture retailers • Proven system ensure success Give us a call and we can help you take the drivers seat in your future… or in our case the easy chair.

research 2012)

The Leather Doctor offers a proven system that ensures success. We have a national customer base of major furniture retailers and manufacturers as well as a well recognised brand within the private market. This is backed up by the fact that our growth has continued each year despite economic conditions.

1300 453 284 Email: info@theleatherdoctor.net.au

www.myleatherdoctor.com.au

National Marketing Manager: Dean Reid - 0438 844 238 Business Franchise Australia and New Zealand 31

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PROFILE : Sna p- o n too ls

Driving Success O

wning a mobile franchise can sometimes be considered an afterthought. Mobile franchises are occasionally, and incorrectly, perceived as not serious business operations alongside their more traditional ‘bricks-and-mortar’ outlet cousins. But for many, the mobile franchise is the most successful business option, delivering necessary product to a waiting customer base. Snap-on Tools has been successfully operating a mobile franchise network in Australia for over 20 years, quietly supporting the growing wealth of more than 160 franchisees. There is a definite freedom and certainly advantages in operating a mobile franchise, rather than being tied to fixed premises. Chris Hohnke, 55, is a Snap-on Tools Australia franchisee servicing the innerNewcastle region in NSW who decided to take out a Snap-on franchise because it offered him a lot of support and a reliable network. Chris admits he wouldn’t have had this level of security if he’d gone into business for himself. He chose a mobile franchise because he was frustrated being stuck in the one location all of the time. “I’m usually at the beach from about 6 to 7.30am each day surfing,” said Chris. “This is why I love my business! I had my truck customised so it could carry my surfboard.” Mobile franchises offer substantially lower overheads as there are no traditional obligations to a landlord. The cost to purchase a mobile franchise, including up-front franchise fees and the costs of purchasing a vehicle and other equipment, is usually a fraction of the establishment costs of a premises-based franchise.

However there are other elements to review when considering purchasing a mobile franchise which differ to a traditional outlet. One of the major issues is to ensure you are clear about the territory in which your mobile franchise will be operating. Most mobile franchise systems grant a territory to their franchisees. It is very important that you understand the extent of the rights attached to your territory, and Snap-on is extremely clear about your exclusive rights to operate in a particular area. Snap-on Australia and New Zealand’s National Franchise Manager, Nick Hudson, takes the issue of allocation of territory very seriously. “We research and survey every territory in advance of a franchisee starting their business,” said Nick. “Snap-on prides itself on providing detailed mapping not only of the territory of each franchisee, right down to naming the streets as boundaries, but we also survey within a territory, identifying the location of potential customers.” For many people considering a mobile franchise, having confidence in the territory being provided to you is extremely important. With the support of the surveying team, by the time a new Snap-on franchisee is ready to take the reins on their Snap-on truck and their territory, there is a market ready to service and a business ready to operate. “There is no confusion about blurry territory areas,” said Nick. “We are extremely careful to delineate between our franchisees. At the same time we provide strong marketing support to not only maintain but help increase customers within territories. It is in our interest to help our franchisees grow.”

Chris Hohnke, Newcastle Franchisee

Alongside the mapping and profiling of territories, new Snap-on Tools franchisees are firstly accompanied by a Franchise Developer for the first weeks of operating their franchise. This helps the new franchisee put their training into practice and builds good habits for great businesses. “This is a people-oriented job,” said Chris. “If you are a people-person then a Snap-on Tools franchise is perfect for you. Through my 200 to 300 customer visits each week I’ve formed relationships and bonds with customers and the general community that are incredibly valuable. The business relies on these relationships, and I know that if I fail to create those relationships then the business won’t be a success.” For further information about Snap-on Tool franchising contact: Phone: 1800 762 766 Email: Nicholas.hudson@snapon.com Web: www.snapontools.com.au

32 Business Franchise Australia and New Zealand

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YOUR CHOICES WHEN BUYING A FRANCHISE

Duster Dollies founder, Julie Finch-Scally gives her advice for purchasing a home-based franchise… Men are just as capable of cleaning a home as women so there are many home cleaning franchises where a male/female couple does the work. In fact having two people working is quicker, more homes are cleaned in one day, thereby increasing the income. But what does it mean to be running a franchise? Why wouldn’t you do it yourself, when anyone can start up a business and purchase the required equipment? The reason behind purchasing a franchise instead of starting on your own is knowledge, support and security. Getting yourself established with a regular clientele takes time and because a franchise has a known name and brand you are generally provided with customers from day one.

f you are looking for a franchise with low overheads you will need a business you can run from your own home. You will also need an office, a computer with internet connection, a separate phone line and transport, but as you will already have most of these, your start up costs should be minimal. Your greatest expense will be the purchase of the franchise. There are many franchised businesses that can be run from home and most are in the service industry. They include various types of cleaning; gardening and helping with pets. Some franchises have now been established in electrical and car maintenance, even book keeping. So when it comes to choosing which industry you would prefer, pick an area in which you know and will feel comfortable. Many franchised operations run from home are owner/operator businesses. This means

you do all the quoting, work and invoicing, unless you choose to employ others to help you with the day to day operation. Most successful home franchises have the female partner taking the phone calls and doing the accounts, while the male does the physical work. Of course it doesn’t have to be this way, but always seems to fall into this routine. This generally is because the work itself is more male oriented and the female usually has a natural flair for talking with prospective customers and balancing the books. There is one industry that doesn’t fall into this criteria and that is domestic cleaning. When it comes to strata and commercial cleaning, carpet cleaning and the cleaning of pools, one always expects a man to turn up at the door, but with cleaning inside the home everyone automatically expects to see a woman.

34 Business Franchise Australia and New Zealand

A franchise is a carbon copy of a business with a well established working system. When you purchase a franchise you will be trained in that system. Having that behind you is not only a form of security it is part of the brand that gets you the work. There will also be benefits in generic advertising (sometimes carried out by Head Office) and stationery printed in bulk, cutting down your costs. Taking on a franchise makes it easier for you, but you will be expected to assist both the franchisor that started the system and other franchisees by upholding the companies’ standards and protecting the brand. Choosing the best franchise will be the hardest part. Do you want to work inside, be outdoors all day or work with animals? There are so many different franchises to choose from, you will need to put some effort into evaluating what is available. When doing your homework into what franchise to purchase there are certain things

“There are so many different franchises to choose from, you will need to put some effort into evaluating what is available.” Julie Finch-Scally, Founder, The Duster Dollies.

you should look for in the company. Is there the opportunity to see how the franchise operates? If there is you will probably be expected to sign a confidentiality form saying you will not disclose or use any of the information you discover. Find out about the training and whether they have a manual outlining all their systems. To ensure the system is adhered to most franchises have manuals describing how everything is done. Will they include training on how to keep your accounts or do they expect you to work that out yourself? Budgeting and cash flow are the backbone of any business. If you don’t know anything about that you need to find out how it is done. Balancing income with your expenses can’t just be left to an accountant; you need to learn how much money is coming in each week to cover your weekly expenses. Income isn’t necessarily your profit; expenses have to be taken into consideration. A well established franchise should be able to give you some indication of how much you can earn and your expected expenses. Being with a franchise you will have a stipulated charge for all jobs covered. Knowing how much you will make on each job, helps you evaluate the number of jobs per week required to cover costs; and make a profit. If you purchase a lawn mowing franchise you work on how many cuts you do a week. Should you be doing domestic cleaning where the charge is by the hour, you work on the number of hours you clean per week. With dog washing it is so much per animal, depending on size, so the number of different sized dogs gives you an estimated income. All this information is useful for working out a business plan.

relationship, which means continuing work. Any franchise you look at should be able to advise you how much support you can expect during your first few months. The other form of support you will need is from your fellow franchisees. If the organisation holds annual conferences where all the franchisees meet and discuss problems and new ideas, there is more chance of the business growing. Every company needs to change and utilise new ideas. Annual conferences for franchisees generate lots of camaraderie, new concepts and the desire to work with and for each other. The final and most important part of your research is the resale value of the franchise. You should go into business not to buy yourself a job, but to build up an operation which after a period of time can be sold and make a profit on your investment. This can depend on the success of the brand you are purchasing. The more well known the company; the easier it is to resell the franchise. If you are one of the first franchisees of a company you truly believe will grow and become a household name, you should still make money when comes the time to sell.

why you do your homework. One more important thing to remember, if you are thinking about buying into a franchise, is the franchisor will want to know whether it is worth their while to have you invest in their company. A franchisor grants a franchise. That grant allows you the right to the use of the brand, name and system. This is what you are purchasing. So don’t be surprised with the questions you will be asked. Very few people who purchase a franchise lose money; where as many of those who have started a business on their own have closed their doors within three years. If you want a business, franchising is the best option, but do investigate the type of business you want to work in and what that franchise has to offer before making a decision. Julie Finch-Scally recently retired as founder/Managing Director of The Duster Dollies. Discover her blog, cleaning book: The Third Oldest Profession and Ebook: The Cleaning Business Guide is available on her website. Web:

www.juliefinchscally.com.au

Discovering these things about an existing franchise is the reason

Support when you first start a franchise is more than important. Knowing you have someone to ring and discuss problems with, gives you confidence. When you have confidence you will not only do the job better, you will communicate better with your customers thereby establishing a good

Business Franchise Australia and New Zealand 35

e x pert a dv ice

Holding the balance of (PR) power P

ublic relations or PR is one of the most misunderstood professions. Yet there is no more evidence of its power than the fact that Australian businesses spend almost $450 million with PR agencies each year. Around 75 per cent of news content is generated through PR, meaning that much of what you read in newspapers and blogs or see on television current affairs and news programs can be traced back to a strong PR pitch. This is good news for your business. It means there are countless opportunities to promote your product or service to those stakeholders important to your business’ success. The better you understand the media and how it works, the more effectively you can craft and pitch newsworthy stories about your business in the hope of securing free media space. Australia’s media is broad and varied, from local and metropolitan newspapers, radio and television news programs to industry and trade publications and websites and blogs covering every aspect of every industry. Recent changes in the media landscape have seen extensive diversification in the industry, with traditional media outlets offering more content across multiple platforms including websites, iPad and iPhone Apps, Twitter and Facebook profiles and blogs. Journalists appreciate receiving interesting story ideas, facts, figures and access to insights and commentary from company spokespeople via PR professionals. Now more than ever, journalists are time poor and are likely to welcome a well thought out and relevant pitch, particularly when you can help them pull the elements together by offering a photo or access to a spokesperson.

PR professionals curate and present timely, accurate and relevant information to journalists, who make a decision on whether to write and publish the story.

LOCAL MARKETING Advertising, despite sharing the marketing umbrella, is a different ball game. It is paid column inches, the content is controlled and it is perceived as less ‘credible’ because it doesn’t carry the same influence as an independently researched story. Nevertheless, it is an important component of any franchisee’s local marketing activity, as are flyers, direct mail and digital content such as electronic direct mail (EDM) and social media. When booking your next advertisement, it’s worth asking the publisher whether there are any advertorial-style opportunities. Use this as a point of negotiation. An article positioned near your advertisement will create more impact than a stand-alone advertisement. Many franchisees have active local marketing activities. Have you considered or does yours include public relations? As a franchisee, PR is a powerful marketing tool available to your business. It keeps you on your stakeholders’ radar. It connects you with your existing and potential customers, enhances your brand’s image and, importantly, influences purchasing decisions. PR can help your business to survive and thrive in a depressed market. It is particularly important in challenging economic climates and industries where there is much competition for the customer’s dollar.

36 Business Franchise Australia and New Zealand

DO IT YOURSELF While many big businesses employ an inhouse PR professional or public relations agency, with some common sense, DIY PR can work wonders for your business. PR tactics can take many forms – from media releases, events and emails to journalists suggesting story ideas to stunts, media photo opportunities, competitions and social media campaigns. Firstly, identify your stakeholders. Who do you want to reach? Where are they based? What are their interests? What news publications or websites do they read? Your stakeholders will likely be broad and varied, including customers, suppliers and/or employees. Secondly, what do you want to communicate? Are you offering a product or service that’s new to your industry? Are you organising an event for your customers and want to drive attendance? Do you have a great prize you can offer a media outlet as part of a competition? Do you have access to any great research which points to interesting insights? Are you seeing any trends or changes in the buying habits of your customers? Think strategically about how this communication fits with your business goals. Any publicity should reinforce your business’ reputation, not tarnish it. Ensure it’s in keeping with your brand and business.

WHAT’S NEWS? A journalist will not write any story. They apply a ‘newsworthy’ test to the information presented to them – is this something my readers would be interested in? Is it too

“There are countless opportunities to promote your product or service to those stakeholders important to your business’ success.” Douglas Wright, Managing Director, Wrights PR.

commercial? What’s the purpose of the story? One of the biggest challenges in PR is removing the commercial element and creating ‘news’. Yes, we all want media coverage because it increases the profile of our business, but an upcoming sale or an extension to your business trading hours won’t be of interest to a journalist. This is not news and it would be seen as too commercial. Instead ask yourself, what information can I offer that is unique or different? You might, for example, have a team member who has won an important award. Maybe a local bedding store has access to some great data about sleeping habits. Perhaps you’ve installed some new technology not available elsewhere. Consider the types of stories you see in the media you read, listen to or watch – can you imagine your prospective story appearing? Also think about it from the readers’ perspective. What’s in it for them? How would they benefit? Think broadly about what you can offer a journalist and how you and your business fit into the story. It could be something as simple as “I noticed your story about the pre-Christmas shopping habits of local consumers. As a business owner, I have some interesting insights and trends to share with you. Among our customer base we have seen that more than 90 per cent are doing their shopping early to avoid bill shock…” Avoid bland statements that say little. They may be safe, but they’re not newsworthy. Media love statistics. Numbers that support a trend are always welcomed. It’s the evidence needed to back up an opinion. For example, “among our customers more than

half have not changed their pillow in ten years. Sydneysiders should be conscious of what they’re resting their heads on at night, to improve their quality of sleep...”

ENGAGE THE READER Tell your story in the most engaging way possible. Avoid the inclination to be linear: “I started my business in 1987… and then… and then…” Just like everybody has a book (or story) in them, so does every business. Use lively, personable language. Talk about the challenges you’ve overcome. Consider using loyal customers for case studies. Journalists are busy people. Communicate clearly and cut to the chase. Present your idea or information in a way that excites and piques their interest. Journalists work to tight deadlines, so it’s important to respond in a timely fashion. If you assist an editor or journalist with their story, and do it well, they are more likely to call on you again for future stories. The age of digital and social media means that anyone can become a journalist in their own right, publishing content online. Your franchisor may have a social media presence which you can utilise for local campaigns or they may permit you to develop your own local profile. Social media is a fluid and live communication vehicle, running 24/7. Ensure you have a strategy for using it to market your franchise locally. Social media is the ideal forum for posting news about your business, from new products and sales promotions to customer service and community engagement. Leverage your direct customer communication channels to drive new and loyal social media followers. Keep your social media tone light and

friendly. Don’t underestimate its power to affect the reputation of your franchise. Happy customers may post good feedback, but those who have a bad experience are even more likely to share. Any complaint via social media is public and may become the source of a negative social or traditional media campaign. It’s also a good idea to familiarise yourself with the rules of Facebook and Twitter and perhaps even research the house rules used by larger businesses. Many franchisors require franchisees to contribute to a marketing fund and most have guidelines for franchisees’ local marketing activities. Before you decide to embark on a local PR campaign to promote your business, check with your franchisor’s marketing department for clarification about the guidelines you should follow with the activity you plan to implement. Douglas Wright is Managing Director of Wrights PR. He has worked locally and internationally in public relations and is a renowned expert in integrated communication, issues management and publicity. Wrights PR is one of Australia’s leading independent PR agencies and a partner in the Worldcom Public Relations Group with a 24-year history of accelerating the business goals of its clients across a broad range of industries. Wrights Melbourne - Lauren Zammit Phone: 03 9690 9911 Email: lzammit@wrights.com.au Wrights Sydney - Lauren Magid Phone: 02 9253 4100 Email: lmagid@wrights.com.au

Business Franchise Australia and New Zealand 37

Fr a nchisee in Action : K w i k K er b

A winning business F

or Peggy and Sean Willcox, a once-in-a-lifetime win has become the start of a whole new life with a successful business. Earlier this year, Kwik Kerb General Manager Michael Wyvill saw a story on Channel 7’s Today Tonight about a small business owner in country Victoria that had decided to give away his business to a worthy recipient that had been affected in recent layoffs. Inspired by the story, it lead to the decision and subsequent chain of events that Kwik Kerb would give away a full business package to a worthy recipient. In the days following the story, Kwik Kerb received close to 700 applications from all across Australia. “Many were highly deserving and we wish that we could have been able to give away 100 systems, however, one person had to be chosen from the many,” said Kwik Kerb Marketing Manager Alex Colls. In May 2012 Michael Wyvill, with the

assistance of Kwik Kerb business owner John Debrincat, delivered the Kwik Kerb trailer to South Penrith NSW where Peggy Willcox and her family were being interviewed by Today Tonight about being short-listed for the Kwik Kerb giveaway. Winners Peggy and Sean Willcox received full training in the Kwik Kerb business system, and within months have established a successful and busy operation.

TOO GOOD TO BE TRUE Peggy says winning the competition came as a great surprise. “We were really surprised, which I think Michael saw when he came with the trailer. Even with the TV crew there we really were not expecting it, it was such a huge surprise,” says Peggy. “Even when we saw Michael standing in our front yard it took me a while to realise that we had actually won. I was trying to avoid jumping around and screaming because at that stage I still thought that I was only being

38 Business Franchise Australia and New Zealand

filmed as a shortlisted candidate.” Peggy says that her family members thought the win sounded too good to be true. “Even when I told my family members afterwards we had a lot of sceptical responses to the news. Many thought that it may have been a scam or something in the fine print because it definitely did sound too good to be true. “I had to convince them that I had a trailer sitting in my front yard filled with equipment and that it was genuine!” Peggy said.

TRAINING In June 2012, Peggy and Sean received full Kwik Kerb training - as do all Kwik Kerb business owners, and were soon ready to begin operating their business. The five-day comprehensive training course has been developed and proven successful over the past 25 years. The course ensures that new business owners are ready to lay professional quality kerbing that meets the high standards that customers expect from

the Kwik Kerb brand name. Some of the areas covered at the Kwik Kerb training course include: • Quoting, marketing and advertising techniques. • Hands-on operation of all machinery including actually laying of a variety of different shaped edges. • Applying the unique range of patented Kwik Kerb finishes to the edging. • Service and maintenance of tools and machinery. • Professional presentation and customer service skills.

SUCCESS Peggy says that the business quickly became very successful. “I never imagined that when we started that it would take off so quickly, that in four months we would be completely booked out. We have so much work on at the moment that we are booked up a month in advance and that is what it was like last month as well,” says Peggy. “I think the fact that we are four months in and have already hired our first employee speaks for itself. If we had this sort of success five years down the track then we would be thrilled, but to have it in such a short time frame is quite amazing! “You hear so many stories of businesses failing within the first year, well there is absolutely no way we could fail if we keep going like this - even if our turnover decreased by 50 per cent we would still be successful!” Peggy says the physical demands of the job are becoming easier to manage. “It is a physically demanding job but as each week passes we are not only getting quicker but also finding the demands on our bodies less and less. We have both lost over five kilos each just due to the nature of the work!” Peggy says that the job is very varied; from the actual kerbing to quoting and to generating leads through various avenues. “We both have different parts of the job that we prefer to do so working together helps in this aspect. We can find what each other is good at and enjoy doing and we split the day accordingly.”

ON-GOING SUPPORT When purchasing a Kwik Kerb business you are never ‘on your own’. All Kwik Kerb business owners are fully supported every step of the way right from the outset through to on-going support when the business is up and running. The support that Kwik Kerb offers is in many ways similar to what many franchises offer but with one distinct advantage. You will never be charged any ongoing fees including business and marketing support. “When you start your Kwik Kerb business you will be provided with full training, complimentary advertising, specially designed advertisements, flyers and exclusive newsletters,” says Alex. “Kwik Kerb business owners also have access to an online Operator Forum where they can get technical advice from other Kwik Kerbers from around the world and access exclusive marketing and technical documents. “Should you ever need further advice or would like to simply have a chat about how your business is developing, support is only a free call away,” said Alex.

LIFE CHANGING For Peggy, winning the Kwik Kerb business opportunity has been a life changing experience.

The Willcox family

“We definitely feel a lot more in control of our life now, not having to constantly worry about if our job will still be there in a month,” she said. “It really is a business where you get out what you put in, if you sit there and don’t do anything then you would get a few enquiries from people seeing the trailer, but if you just put in a little bit more effort, say an hour a day, then you really notice the difference,” she said. Peggy says that for her business, internet

Business Franchise Australia and New Zealand 39

Fr a nchisee in Action : K w i k K er b

One of the greatest franchise-like advantages you will have is the real cash savings you will make every week by using the buying power of a large group. Your cost for flyers, business cards, uniforms, stationery and much more is often less than one third what it would cost for you to purchase these important marketing items individually. In short you have franchise style benefits without any of the fees or restrictions. Kwik Kerb can provide you with a complete system including everything needed to enable you to run a business of your own that can get you earning money from your first day of operation.

marketing has been successful. “Mainly our internet advertising consists of Google Adwords and a Google Placement ad. There are some days that I do not get a call, but for instance today I received about 20 phone calls, which keeps us really busy,” she said. “We had a stand at the Penrith Show back in August and ran a giveaway competition. We received 140 entries, of which about half wanted a quote. “Also, I think that some of our success has been about having great customer service and how quickly we get back to people. We are also genuine and honest with our customers, for instance I am more than happy to recommend other Kwik Kerbers should people be wanting to compare prices. We find we still get the majority of quotes even where we have quoted higher.”

business well ahead of the game. Owners benefit from a myriad of franchise style features that can make business operation easier and more cost efficient. Initial training, ongoing business care, technical support and marketing techniques are all part of the Kwik Kerb system. The general public also perceives Kwik Kerb to be a franchise business and as a Kwik Kerb business owner you will have the credibility of a large worldwide organisation with a local outlet. This often translates to higher profits and easier sales. Kwik Kerb business owners do not have any territorial restrictions imposed on them. Whether you grow your business with multiple machines and crews serving a larger area or simply take your business with you on vacation – Kwik Kerb does not restrict mobile business activity.

Peggy hopes within the next year to have two trailers up and running and says she would recommend the Kwik Kerb system to anyone looking into the business opportunity. “I would definitely recommend it, it has been great for us and has provided our family’s income from day one. The Kwik Kerb brand alone is such a valuable part of the business, which I think people sometimes forget about when they are weighing up their options.”

NOT A FRANCHISE Kwik Kerb business owners start their new

40 Business Franchise Australia and New Zealand

As a Kwik Kerb operator, you will be supported every step of the way with marketing, use of the Kwik Kerb brand name, a full training program, on-going product development and best of all, YOU keep ALL of the profits!

Benefits of the Kwik Kerb system • Kwik Kerb is more than an equipment package. • Kwik Kerb businesses use unique and proven systems. • On-going business care and marketing support included. • Full training provided. • Kwik Kerb brand recognition. • Low running costs - home based business. For more information about joining Kwik Kerb contact: Phone: 1800 773 231 Web: www.kwikkerb.com.au

Kerb Marketing Kwik Kerb areKwik currently giving away onePackage year’s Giveaway worth of paid and managed advertising to Kwik Kerb are currently giving away one year’s anyone who signs worth on from reading this advertising article. to of paid and managed

anyone who from reading this article. To be eligible, mention thisjoins promotion which To be eligible, thisof promotion appears in the Jan/Feb 2013mention edition from this magazine. Owned & Business magazine. Operated 1800 773Franchise 231

www.kwikkerb.com.au

Business Franchise Australia and New Zealand 41

PROFILE : To o l fo rce

A driving force in tools W

ith over 25 years of experience in the automotive tool industry, Toolforce is your opportunity to join in the success of this growing company. Toolforce currently has 15 vans operating throughout New South Wales and Canberra. “Toolforce vans are a one stop shop for all professional tradespeople in the automotive industry,” says Director Andrew Vernon. “Automotive workshops, motorcycle, transport and even aviation service businesses all rely on Toolforce. As a respected and trusted supplier, Toolforce offers its customers both great product and service.” Toolforce takes pride in its high quality product range. “We offer a large range of high quality tools at competitive prices and take the store directly to our customers. “And when we say ‘high quality tools’, we mean it. These tools are designed for professional use only; Toolforce doesn’t sell cheap, throwaway tools. Our range includes some of the most well-known and respected brands in the business. “Our tagline, ‘Freedom of choice, not just one brand’, demonstrates this. “Toolforce’s exclusivity puts its vanchise operators at a competitive edge over their opponents – with a large number of our tools not sold anywhere else,” says Andrew. “It is

this dedication to supplying a high quality product that separates us from the rest,” Andrew says. Toolforce’s vanchise operator’s benefit from a recognisable distribution brand, with the comfort of having a marketing team to support them, whilst enabling them to retain their own independent business. “Our easily recognised silver vans ensure we always have a professional appearance that sets us apart,” says Andrew. A fantastic opportunity awaits those looking to become a part of a growing company and join successful owner/operators selling automotive tools and equipment direct to end users. You will be backed by a team of tool professionals dedicated to customer support and committed to high quality service. As a group, Toolforce offers a proven partnership package. This includes: • No expensive commercial leases on retail premises – a Toolforce operator owns their retail space: it has four wheels! • No ongoing licensee royalties – we are in the same business as our operators: selling tools. • Advertising, marketing and promotions provided by Toolforce. • Ongoing negotiations with suppliers to ensure Toolforce operators achieve the best available price. • Opportunity to expand/sell or divide areas as some vanchises have already done.

42 Business Franchise Australia and New Zealand

• Minimum set up costs from around $35,000. • Toolforce’s success is directly linked to the success of its operators – they want you to succeed and they’ll give you all the backing necessary for success. “As a new Toolforce licensee, you will attend onsite training at the head office in Kings Park, NSW. You will be provided with a checklist to help you get started, and we also provide regular ongoing product knowledge sessions for all of our operators,” says Andrew. “We also offer all of our vanchise operators a 2.5 per cent rebate for the entire years sales, at Christmas time. This is a great incentive to sell as much product as possible during the year and get the bonus at a time when most of us can do with a little extra money in our pockets. “Toolforce is a family owned business, and we consider each of our vanchises as part of the family. “We have regular get-togethers with all of the vanchise operators, where we can come together in a social setting with our families and share our experiences. We really are a family orientated business,” he said. If you would like to become part of the Toolforce family contact: Phone: 02 9831 6555 Email: avernon@newtools.com.au Web: www.toolforce.com.au

QUALITY 1ST

JOIN TOOLFORCE, A FORCE TO BE RECKONED WITH! For some there comes a time when working for the boss just isnâ&#x20AC;&#x2122;t fun, or as rewarding as it should be. If youâ&#x20AC;&#x2122;re looking for an opportunity to be your own boss, with a proper business system that rewards you and your family for your efforts, look no further. Toolforce van operators sell high quality professional use tools including the most well-known and respected brands in the business. Backed by an effective marketing program including ongoing marketing and promotions, you and your trade customers will be the winners. Join the 15 strong independent operators who have never looked back! Call us today to discuss joining Toolforce.

02 9831 6555 avernon@newtools.com.au 1 Romford Road, Kings Park NSW 2148 Business hours: Mon - Fri, 8am - 5pm

www.toolforce.com.au Business Franchise Australia and New Zealand 43

e x pert a dv ice

DEALING WITH

EMERGING FRANCHISE SYSTEMS T

here is a view that sometimes new is better than old, but is that true when looking at emerging or mature franchise networks? The Griffith University’s Franchising Australia 2012 survey has shown that Australia is developing three new franchise systems every two weeks. With over 1180 systems, it’s no wonder that franchising in Australia and the world is becoming more and more competitive as each system is working harder to compete for each dollar spent by your everyday consumer. More importantly, mature franchise networks must continue to evolve and be in touch with its market to remain competitive with the emerging networks. The emerging systems

are invigorating the sector by introducing new and exciting products and services and meeting consumer demands not only dictated by technology but the ever growing global market. Franchisees have and continue to experience enormous success across the globe and it would not have been but for brands such as McDonald’s, Pizza Hut, Subway, 7-Eleven, Australia Post, Dymocks and many more which have over many years proven their ability to evolve and keep up with the pace required by todays’ consumer. In addition, the importance of having emerging systems allows the sector to further thrive and to keep other systems honest. Some of these brands have changed the Australian climate in

franchising, which have included brands such as Gloria Jean’s, Boost Juice Bars, Anytime Fitness, Sign-A-Rama, Snap-on Tools and many more. There is no doubt that there is a risk to take, what may appear to be a safer bet is with a mature/established system. The fact is there is risk in both scenarios, but if it were not for the risk takers in the words of Neil Armstrong “there can be no great accomplishment” and each of the brands noted above and many more have in fact taken such risks.

DUE DILIGENCE Whether it’s an emerging system or mature/ established system, your due diligence should not be any different. At law, both systems are required to comply with the Franchising Code of Conduct (Code). The Code does not discriminate between both and was established to ensure that prospective franchisees receive enough information from the system to allow the franchisee to make an informed decision. This includes: • The requirement to provide a Disclosure Document, which must include information relating to the system, its’ officeholders, the intellectual property offered and protected, the establishment costs associated with the business, financial information of the franchisor and the obligations of the respective parties; • Cooling-off period – The franchisee has seven days from signing a franchise agreement or making any payment under the agreement to terminate the agreement

44 Business Franchise Australia and New Zealand

“The importance of having emerging systems allows the sector to further thrive and to keep other systems honest.” Marwan Kojok, Founder, Baybridge Lawyers.

without penalty except for reasonable costs of the franchisor; • Dispute Resolution procedure – a strict process must be adopted by the parties during a dispute; and • A franchise agreement that complies with the Code. The above are fundamental requirements and must be adhered to by either an emerging or mature/established franchise system. The success of a franchise system is based on good and responsible franchising. This means that the franchisor has proven its concept or idea and systems, developed the required documents to allow a franchisee the best opportunity for success including legal documents and manuals, a developed support program and an ability to provide sufficient marketing.

GETTING INVOLVED EARLY Although some would say that a history of operating is critical, we should not forget that all systems originally started out with no franchisees and there are without question some real benefits in getting involved early. If done well, franchisees can excel in their business and in some cases become franchisors themselves, having learnt many lessons along the journey and willing to offer a new experience to those willing to try. Don’t let failure of franchisees in a system be a deal-breaker. Failure is normal, even in franchising. It is estimated that less than 20 per cent of franchisees were involved in a franchise dispute with the franchisor in the past 15 months, many of which had not proceeded to any form of court action. Anyone who expects that by joining a franchise system they eliminate the risk of failure is being unrealistic. There is a lot to be learned from examining the lessons behind a franchisee’s failure in a network.

Clearly, in a mature/established network, franchisee failure may go unnoticed however in an emerging system, failure may prove to be paralysing. Understanding the franchisors’ ability to deal with such circumstances is very important as it is inevitable and must be mitigated. Franchising is not the strategy for every company and I have personally seen many companies that chose to franchise, now wish they had not. Your due diligence in any system is critical and when it comes to an emerging system, consider the team they have supporting them, including their advisors, the investment they have made in the systems and documentation, their ability to deal with tough situations (being a dispute with a landlord or franchisee), their strengths in marketing their brand and the network and most importantly proven ability to ensure a good return on investment. There is ample evidence to suggest that an emerging system requires time to fine tune its system, processes and head office support.

As the network grows, employing the right field support, creating stronger supplier arrangements, in turn increasing its buying power, enhancing its marketing and creating economies of scale and efficiencies are all challenges faced by mature/established systems but more so by emerging systems. Accordingly, a franchisee must be prepared that if it chooses to go ‘new’ then it must be cognizant and accepting of the challenges. More importantly, it should also be looking to supporting the networks’ growth to ensure the success of the overall system including its franchisees. Marwan Kojok is the Managing Partner and Founder of Baybridge Lawyers and a leading authority on franchise related matters. They are seen as trusted advisors to many brands nationally and internationally. Phone: 02 9232 3511 Email: info@baybridge.com.au Web: www.baybridge.com.au

Business Franchise Australia and New Zealand 45

e x pert a dv ice

Coco Cubano – Five Cuban inspired café/bars 1. As an emerging franchisor what three key criteria do you look for in a franchisee? People who have a revolutionary attitude – that are positive, motivated and outgoing. We look for people who want to grow with the brand and contribute to the development of the system. 2. In your opinion what distinguishes you from a mature franchise network? We are a unique Cuban inspired café/bar experience. We are

1. As an emerging franchisor what three key criteria you look for in a franchisee?

• A ‘hands-on leader’ – an owner/ operator who is going to commit to their franchise and be in the business on a full-time basis. Their enthusiasm, energy, and hands-on approach will not only ensure the success of their own store, the experience that they develop will be a useful source of knowledge that will benefit new franchisees and even help refine the franchise system as the brand grows. • Great business skills – someone who is

3. Long term vision for your business? We want to be the most revolutionary café/bar experience. We plan to have successful and growing outlets across Australia and are looking to partner with like-minded people.

well rounded with strong people skills, marketing savvy, and the ability to manage the day to day tasks of running the business. Their ability to handle this well is essential in enabling the emerging franchise system to have a solid foundation of successful well managed stores from which to develop and expand.

Top Juice – 15 fresh fruit salads, yoghurt and smoothie stores • A ‘product evangelist’ – not only someone that will run a great franchise and follow the system, but who is also passionate about the product, and who is going to help promote and grow the brand.

innovative as a brand and we are passionate about our business. Whilst mature franchise groups may take themselves very seriously, Coco Cubano is in the business of making people feel good. We think it’s important that we provide our guests and franchisees with a bit of fun. We have been very successful award winning franchisees so we know what it is like to be a franchisee starting on their new journey.

2. In your opinion what distinguishes you from a mature franchise network? • Besides having a fresh concept that brings something new and exciting to the customer, being an emerging system our focus has to be on doing everything we can to ensure that our franchisees are successful. This means selecting the best possible franchisees, keeping total investment low and operating costs down, and investing in training and first class systems. • Open and direct communication – the ability to build effective working

Shingle Inn – operating since 1930s, Brisbanebased coffee, cake and high tea 1. How many stores do you currently have and what is the projection for 2013? 30 stores and our projection is that we will have 42 stores at the end of 2013. 2. Moving from setting up a franchise to your current network size what three key learning’s have you experienced? i) The varying desire and drive once franchisees get into their business, although we undertake an extremely thorough recruitment process including profiling key characteristics of the prospective franchisees, it is difficult to foresee with absolute certainty how someone will react when the responsibility of being a business owner (ie. franchisee) is placed in their hands. ii) To maintain original company values becomes increasingly difficult as the network expands beyond 30 stores unless great focus is directed towards keeping these values at the core of business decisions

46 Business Franchise Australia and New Zealand

relationships between the franchisor and franchisees, ensuring franchisees are engaged with the franchisor, where they can ask for help if they need it and openly discuss any challenges that they are facing. This helps the emerging franchisor identify areas that may require additional focus that will benefit everyone as the system grows and develops. 3. Long term vision for your business? • It’s not about expansion at any cost. We have a great concept and our customers identify very strongly with our brand and products; we’re taking a measured approach to ensure the long term sustainability of the brand, that we do everything we can to ensure our franchisees are successful, and ultimately that we can deliver a great customer experience in very store every day whether we have 20 stores or 200 stores.

iii) Balancing when to extend the support network and infrastructure of the business to ensure that the network is being best supported 3. In your opinion what distinguishes you from a mature franchise network? A key feature of our network compared to a mature network is that we maintain a more personal approach with our franchisees, as ‘family values’ is a founding value of the business we take great care so as not to become a network that is highly impersonal whereby the franchisees simply feel like they are just a number on a long list of stores. 4. Long term vision for your business? We are seeking to be recognised by customers as the most-loved café business in the world and this does not mean that we will have the biggest network but instead we will maintain our boutique appeal in both local and international markets by delivering an outstanding experience in a relaxing and luxurious environment. We believe that this direction will allow us to build a strong Australian network and be able to successfully enter international markets, with our sights set on Asia and beyond.

FRANCHISE OPPORTUNITIES AVAILABLE

BUILD WITH US Looking for new franchisees across Australia to keep up with demand

“Total Tools know their customers, and their tools. We consider them a true business partner in every sense.” Nick Pritchard, Managing Director, Irwin Tools

“Our company’s growth with Total Tools has been outstanding and we consider them a great retail partner.” Tom Fukaya, Managing Director Sales and Marketing, Makita Australia

www.totaltools.com.au

Over 21 Years as Australia’s Premier Trade and Industrial Tool Retailer s National Support OfÀFe s National Supplier Arrangements s National Marketing Strategies s 6XFFHVVIXO %XVLQHVV Model s 6XFFHVVIXO 3UiYDWH %rand 3URJram

For further information contact the Franchise Sales Manager mobile 0438 214 314 tel 03 9394 4300 email newstores@totaltools.com.au

EVERY TOOL EVERY TRADE Business Franchise Australia and New Zealand 47

BCM MAR12

Owner Benefits:

PROFILE : Su m osa l a d

Supporting franchisees Every step of the way

umoSalad is Australia’s largest and most awarded healthy fast food business.

The group is approaching 100 sites in Australia along with a growing number of international sites including New Zealand, Singapore and Dubai. Toss in a passionate and driven founder/CEO, Luke Baylis, an experienced management team, a progressive brand that is the market leader in healthy food plus the pioneer of the ‘Design Your Own’ salad concept and you find a compelling and successful franchise model. Naturally there is one final ingredient; a motivated, customer-focused and supported franchisee. SumoSalad offers franchisees committed support which enables them to focus on what matters – serving great food, satisfying customers and building a winning business. Healthy eating is the world’s fastest growing food market trend. According to Nielsen Research, nearly half (48 per cent) of global consumers are trying to lose weight. The vast majority are looking to reduce fats in their diets, while choosing fresher, natural foods. Health-conscious consumers desire food options that are more nutritious and less processed. While other food retail brands are frantically trying to evolve their product offering to suit today’s trends SumoSalad is the acknowledged leader in the healthy fast food business. In fact, they have been leading the charge in healthy eating since their inception in 2003! Meeting the needs of their customers, SumoSalad plans to continue to offer their great food in new and innovative ways, by coming to consumers in various forms such as kiosk, in-line, café concept and express

locations in high footfall areas such as regional shopping centres, high performing sub-regional shopping centres, strip sites, airports, railway stations and entertainment precincts. “With an ever-changing retail landscape it’s important that our business be adaptable to different environments. “At SumoSalad, we have a number of successful concept options suitable for success in different regions, locations and countries. “Our dynamic selection of franchising options makes us unique in the retail food business and provides us with the ultimate flexibility to match the right location and customer profile with the appropriate store type,” says Luke. With this extensive growth strategy, it’s a great time to exercise your entrepreneurial skills whilst taking advantage of buying into a business with a successful track record. SumoSalad supports its franchisees every step of the way, with a dedicated team of professionals at Support Office on hand to provide in-depth training, advice on business planning and forecasting, marketing support and even recruitment. All the systems and procedures have a proven track record, providing you with a

48 Business Franchise Australia and New Zealand

great business opportunity geared towards success from the outset. SumoSalad is Australia’s most successful healthy fast food franchise. They are on a mission to find franchisees who not only want to be successful business owners, but want to also be part of the solution to the growing obesity crisis. They believe in partnership. Motivation, excitement and commitment between Support Office and the stores are the foundation for success for both the franchisor and the franchisee. This strong foundation has enabled SumoSalad to grow and expand into the internationally recognised brand it is today. For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: 02 9569 7866 Email: graham@sumosalad.com Web: www.sumosalad.com/franchising

Business Franchise Australia and New Zealand 49

We put all the pieces in place

&XVWRP IDEULFDWLRQ )XOO\ TXDOLÀHG VHUYLFH WHDP 7ZR PDVVLYH VKRZURRPV LQFOXGLQJ GHPRQVWUDWLRQ NLWFKHQV 6KRS ÀWWLQJ GHVLJQ 6WRFNLQJ DOO OHDGLQJ EUDQGV RI FRPPHUFLDO FRRNLQJ HTXLSPHQW

Clayton 03 9543 1611 Sunshine 03 8312 1600

Equipment providers specialising in franchises

www.cfm.com.au Commercial Food Machinery

50 Business Franchise Australia and New Zealand

on k o o B t s e B ’s ld The Wor tionship la e R e is h c n a r the F

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Business Franchise Australia and New Zealand 53

Fr anch ise Awa r ds

Love what you do: New research reveals passion is the key for satisfied franchisees by Aussie Pooch Mobile (second place), Drummond Golf (third place) and Pandora Jewellery (fourth place) all revealing their common secret for satisfied franchisees during economic uncertainty was passion for their jobs. 10 THOUSAND FEET and topfranchise. com.au’s Head of Intelligence Ian Krawitz said the survey of over 1000 franchisees showed a shift in what makes franchisees happy with a tougher economy taking its toll on businesses owners and forcing them to re-evaluate what’s important in regards to job satisfaction.

Topfranchise.com.au and 10 Thousand Feet Head of Intelligence Ian Krawitz

t takes more than passion to succeed but the latest findings from market research house 10 THOUSAND FEET have signalled the importance of loving what you do for a living is stronger than ever. Smartline Personal Mortgage Advisors has taken the number one spot in this year’s topfranchise awards, followed closely

“The prolonged economic uncertainty forces franchisees to work harder and draw on their mental energy levels. There has been a realisation that to have the motivation to get through tougher times it can’t just be about money but franchisees need to be passionate about what they do and be energised by the interactions they have with their staff and customers. This could be a love of dogs, jewellery, golf or even the thrills of watching someone get their dream home – it doesn’t matter what the passion is, it just has to be there. “Finances, lifestyle and the support received from franchisors are still critical factors in making the top ten in the topfranchise awards and having satisfied franchisees but

54 Business Franchise Australia and New Zealand

we have seen passion for what franchisees do and the customers they serve increase to over one sixth of what makes franchisees happy,” Krawitz said Brisbane franchisee Pier Wernigk has been with Smartline Personal Mortgage Advisers for over a decade and her passion burns as strongly today as it did when she first started. “For most of my customers buying a house is one of the most significant and exciting moments in their life. I never get tired of being part of the excitement and helping them get their home loan,” Wernigk said. Dog washing franchise Aussie Pooch Mobile took out second place in the 2012 topfranchise awards. Over 50 per cent of their franchisees are originally dog-loving customers, including Glenwood NSW franchisee Wade Rutledge whose passion for dogs has enabled him make money doing something he loves. “I absolutely love what I do. Being an Aussie Pooch Mobile franchisee is more than just a job, it’s a passion and it also has benefits for my gorgeous dog who gets VIP service. With a focus on having happy repeat customers and a steady income stream I’m washing my way to financial freedom,” Rutledge said. Golf sports retailers Drummond Golf

BLAST

your way into your future! A LEADING PROVIDER: Enviroblast is Australia’s leading provider of eco-friendly hard surface cleaning & coating services. Just like our existing Enviroblast franchisees you will enjoy a significant commercial advantage supplying eco-friendly, high-pressure cleaning & concrete coating services to the commercial, industrial, government and residential sectors. We have developed an extensive range of technology and services that our franchisees can profit from. For example our high pressure cleaning system not only recaptures up to 80% of the water used, its 7-stage onboard filtration system enables our franchisees to reuse that same water over and over again. This saves the client money and is good for the environment.

A SUCCESSFUL ENVIROBLAST FRANCHISEE HAS: s 3TRONG LEADERSHIP COMMUNICATION and administration skills s 4HE AMBITION TO DEVELOP AND GROW A business s 4HE PASSION AND DRIVE TO MAXIMISE A franchise’s potential s 4HE DESIRE TO BE THE OWNER OPERATOR of the franchise s 7ILLINGNESS TO FOLLOW THE FRANCHISORS proven system s (ARD SURFACE CLEANING SERVICING the mining sector, heavy vehicles, shopping centres, schools, councils, domestic. If it is a hard surface, you can clean it and clean up in the process. Opportunity is endless. s /UR VISION IS TO PROVIDE THE SOCIETY in which we live with a cleaner, safer and healthier living environment while minimising the environmental impact of our cleaning activities.

TRAINING: Enviroblast franchisees are trained to provide a range of highly profitable services to our blue-chip clients nationally including: s %NVIRONMENT FRIENDLY HIGH PRESSURE cleaning service for all hard surfaces for example roofs, walls, floors, slabs, cold rooms, heavy duty machinery & equipment, pools, tennis courts and much more... s #ONCRETE SEALING COATINGS DRIVEWAY refinishing, epoxy flooring and colour concrete staining and much more... s ,INE MARKING LINE MARKING REMOVAL graffiti removal and concrete grinding and much more... s /UR FRANCHISEES ARE TRAINED professionals that are pioneers of the pressure cleaning industry, on time and get amazing results.

If you’ve been looking for a BUSINESS OPPORTUNITY with ).#/-% ,)&%349,%, then you need to contact Enviroblast TODAY! Apply online:

www.enviroblast.com.au Business or call 1300 66 81 13 Franchise Australia and New Zealand

Fr anch ise Awa r ds

franchisees said they enjoyed the balance between advising customers in store and networking while playing golf with their best customers and Pandora Jewellery franchisees loved customers sharing life stories as they bought charms to match significant moments. Other 2012 topfranchise award winners included Worldwide Online Printing (fifth place) with a remarkable turnaround after coming out of administration in 2010. Mister Minit (sixth place) showed good comparative growth and a strong team culture to remain in the top ten for third consecutive year. New entrant Embroidme (seventh place) rated highly in franchisee support. Snap-on Tools remained in the top ten (eighth place) with significant improvements to its support and team culture. Bucking Bull Roast and Grillâ&#x20AC;&#x2122;s (ninth place) success is due to a conscious decision to overstaff their head office before growing. Kwik Kopy remained in the top ten for the second consecutive year (tenth place) with support from the head office being one of its standout points of satisfaction for franchisees. Topfranchise.com.au is a free resource initiated by 10 THOUSAND FEET in 2008 for potential franchisees to review the best performers in key categories.

ABOUT TOPFRANCHISE Topfranchise.com.au is a free consumer service powered by research house 10 THOUSAND FEET. Topfranchise.com.au is an award for franchisors, and is supported by subscription fees paid by franchisors for surveying their franchisees. It allows users to benchmark franchisors against average industry performance across seven categories and provides links to franchisor websites, a library of articles with tips on what to look for in franchise opportunities, video profiles & testimonials. Ratings in each category are updated bi-annually, based on the results of 10 THOUSAND FEETâ&#x20AC;&#x2122;s ongoing Franchisee Satisfaction Surveys.

topfranchise.com.au Top 10, November 2012 Rank Company name

Franchisees Units/ Locations in Australia in Australia*

Smartline Personal 240 Mortgage Advisers

240

Aussie Pooch Mobile

200

Drummond Golf

Pandora

5 Worldwide Online Printing

Mister Minit

110

EmbroidMe

Snap-on Tools

101

166

Bucking Bull

Kwik Kopy

105

*This refers to the combined number of business units owned and operated by the company and its franchisees.

AWARD CRITERIA Renewal: intention of franchisees to renew their agreement beyond the current term. Recommendation: willingness to recommend a franchise to friends and colleagues. Financial: the salary and return on investment franchisees feel they can receive. Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them. Passion: how passionate franchisees are

56 Business Franchise Australia and New Zealand

about the brand, product or service they offer and the customers they service. Support: examining levels of support offered by the franchisor. Opportunities: whether franchisees feel there are opportunities to expand their business within the system. topfranchise.com.au is a free resource. 10 THOUSAND FEET started the annual franchise channel review in 2008. Potential franchisees can review the best performers in key categories at: Web: www.topfranchise.com.au.

Business Franchise Australia and New Zealand 57

PROFILE : Ta xSm a rt

Tax free millions? Read on… D

id you know that if you correctly set up your business, that when the time comes to sell, you could potentially sell your business for millions of dollars – tax-free?! Founder and CEO of one of Australia’s fastest growing companies, TaxSmart, Scott Andrews, says it can be possible, providing the right business structures are put in place. “Very few people are aware that if the correct business structure is used, a business can be sold for a gain of millions of dollars – and this gain can be tax free, subject to certain conditions,” says Scott. “Our accountants understand franchising. They own a franchise themselves. But in addition they are also experts in strategies to help businesses legally reduce tax, and maximise profit.”

About TaxSmart TaxSmart is a national network of qualified accountants, established in 1999. The franchise system recently placed 36th in the Smart Company Smart 50, which recognises Australia’s fastest growing SMEs in 2011-12. “Our accountants specialise in franchises, whether that be buying a new franchise, setting up a new business entity, or working with existing franchisees,” says Scott. With over 30 franchises across Australia, TaxSmart is expected to grow to between 50 - 60 franchises by June next year. “The demand we have received from people wanting to purchase a TaxSmart franchise is outstanding. We are currently receiving

around three to four leads per day,” says Scott. TaxSmart originated as a traditional accounting firm in Brisbane in 1999. Scott says that the business evolved to become more focused on franchising in response to the growing demand from franchise customers. “In the beginning we had a number of clients who were involved in franchise businesses and this was a growth area for us. We identified the growing demand for a specialised franchise accounting service that would be located across the country,” he said. “Tax Smart accountants know franchising well, because they themselves are franchisees,” says Scott. “They recognise the benefits of working under a united brand. They understand the reasons behind why the client is interested in purchasing a franchise system, and they appreciate the investment (both personal and financial) and benefits associated with being part a franchise system.”

How can TaxSmart help you? Scott says that majority of his franchise clients come to him with two initial questions; “What structure should I use to set up my franchise business?” and “How can you help me get the money?” “TaxSmart accountants constantly undergo professional development to ensure that they know the answers to these important questions,” says Scott. “In terms of setting up your franchise

58 Business Franchise Australia and New Zealand

system, as mentioned before, it is potentially one of the most important steps you will take in your franchising journey,” he says. “Our accountants are well informed as to the best way to go about setting up your franchise business. “When getting the money together to purchase your franchise there are a number of steps we can take. Through our various professional partnerships with major lenders, these include, but are not limited to, helping you to develop business plans, assistance with debt consolidation, new loans and equipment finance. Our accountants can also establish self-managed super funds, and assist with your business purchase and sale,” says Scott. To arrange a free initial consultation with your local TaxSmart Accountant call 1800 829 272.

Get involved TaxSmart offers suitably qualified persons the opportunity to purchase a TaxSmart Accountants franchise, designed to provide tax and accounting services to individual and small business clients. Franchisees become part of a national network of dedicated tax professionals offering fast, efficient and professional services to a variety of clients. For all franchise enquiries call Janine Andrews: Phone: 0431 379 645 Web: www.taxsmart.com.au

Business Franchise Australia and New Zealand 59

PROFILE : T h e x ton A r mst rong

A GOLDEN

OPPORTUNITY

TIME FOR A NEW CAREER AS A PROFESSIONAL BUSINESS CONSULTANT

usiness consulting is big business. It is also smart business. Thexton Armstrong realises this and has developed a unique and incredibly effective program to help you utilise your professional experience to create your own business and assist other business owners to achieve their maximum potential. The Thexton Armstrong Business Success program is designed to enable a Thexton Armstrong franchisee to offer very high end consulting services to small and medium sized businesses. Franchisees work with the owners and managers of a business (the franchisees clients) to help make their business stronger, more profitable and more valuable. The programme provides the framework for the franchisee to go into their clients business and do a complete analysis and overhaul. One of the many benefits of being a Thexton Armstrong consultant is the fact that the programme is not a ‘quick fix’ for clients. It is a comprehensive strategic management system which allows you, as the franchisee consultant, to build a long-term relationship

with your clients across ALL areas of their business. Developing these strong relationships allows you to gain and retain clients. This produces better results for your clients and for you! Franchisees come from a wide and varied background. Most have spent around 20 years in corporate life and/or have owned their own business. These individuals now want to take their experiences and pass on this knowledge and advice to other up and coming businesses. Thexton Armstrong harnesses this vast amount of knowledge from their franchisees and teaches them how to put this information into a successful, structured programme which they can then take to potential clients. They provide comprehensive training to all franchisees to help equip them with the skills, tools and resources to approach potential clients and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee can clearly demonstrate the financial advantages of having the franchisee as ‘business partner’.

For high achieving franchisees, the room for growth is enormous, both in size and profit. Once the franchisee has become successful in their own right, they then have the opportunity to build their own consulting firm, employing multiple consultants under one roof. Thexton Armstrong currently has over 80 franchisees throughout Australia and New Zealand and according to David, the demand for available franchises is increasing. “We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market right across the country.” “We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David.

Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is strong motivation for any company to jump on board.

If you are interested in becoming part of the success of Thexton Armstrong you will find more information on their website at www.thextonarmstrong.com.au. You may also contact David Thexton directly on:

To assist franchisees, Thexton Armstrong also provides an in-house lead generation call centre, finding prospective clients and making all appointments for franchisees.

David Thexton Phone: 0275 093 385 (NZ) 0422 874 291 (AUS) Email: david@thextonarmstrong.com.au

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62 Business Franchise Australia and New Zealand

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Home-based v Mobile franchises

Which oneâ&#x20AC;&#x2122;s for you?

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Do you fancy sitting at your desk in your slippers and PJs? Or is hitting the open road more your style?

Deciding which kind of franchise is right for you is one of the greatest decisions you will make when entering the world of franchising. In this edition of Business Franchise Australia & New Zealand we take an in depth look at home based franchises and mobile franchises. Apart from the obvious difference between these two kinds of franchise businesses, each in fact share a number of similarities – including (sometimes) lower start-up costs, and the flexibility to work around your personal schedule. First let’s take a close look at mobile franchises.

HIT THE ROAD Ever felt tied down by travelling day in and day out to the office, staring at the same four walls? Then perhaps a mobile franchise is for you. The freedom and diversity you will gain by hitting the road and visiting your clients could be the change of scenery you are looking for. The variety of mobile franchise opportunities is vast and ever-expanding. Everything from food vans, dog washing, lawn mowing, house cleaning, car washing, selling tools, servicing cars, package delivery, fence building, business consulting…phew! The list just goes on and on. You name it, and there will probably be a mobile franchise available for you to make all your own. The one thing they all have in common is that they do not operate from fixed premises.

TERRITORY Territory, as with most franchise business, is particularly important when operating a mobile business. With a mobile franchise, your income will be received from the clients that you establish within your specified territory, so of course it is imperative that you know the exact parameters of your allocated territory. It is also important that when doing your research into a mobile franchise that you investigate whether it is actually possible to generate the income you require – or desire! The ways in which franchise

64 Business Franchise Australia and New Zealand

feature costs of doing so, and the associated paperwork, also disappear. However, just because your investment into the business may not be as high as that of a retail outlet, this does not mean your due diligence should be cut short.

HOME SWEET HOME Working from home is on the rise in Australia. In fact, at this time of writing this article, in Australia it was National Telework Week, a Federal Government initiative to promote the benefits of working from home.

systems divide their territories may differ – whether it is by postcode or physical boundaries – you will need to investigate the area thoroughly. Some franchise systems offer exclusive territories, in which you will be the only operator of that franchise in that area, while others offer non-exclusive territories. In non-excusive territories you will face competition from not only other similar businesses but also from other franchisees in your network.

CUSTOMER SERVICE Good customer service can set you apart from your competitors, and is what will keep your clients coming back. When operating a mobile franchise, this is truer than ever before. Be on time, be well presented, and ensure that you have everything you need to perform the job, or have the stock your client wants, every time.

Always check with the franchisor as to the specifics of territory allocation for the franchise system you are investigating.

The presentation of your vehicle is also imperative. It is representative of your business – keep it clean and well maintained and it will show your clients and members of the community that you take pride in your business.

FREEDOM

$$$

As a mobile franchise operator, you are master of your own daily schedule. Need to drop the kids at school? No worries! Surf’s up? Grab the board and hit the waves! Obviously you’re not going to make much money if you spend all your time running errands and hanging ten, but when the occasion does arise, it’s great to be able to have some flexibility in your day. As with any business, you are only going to get out of it as much as the hard work you put into it. With a mobile franchise you can choose to work as little or as much as you want.

In most cases a mobile franchise will be cheaper to purchase than a franchise operating from a retail outlet, the obvious difference being that fixed premises is not required therefore eliminating the need for a lease and rent payments and the cost of a shop fit out. Mobile businesses often operate from a home office, also keeping overhead costs at a minimum. To get started all you may need is a phone and computer. In addition, mobile franchises often eliminate the need to employ additional staff members into the business, so the

The rapid development in technology over the last 20 years has changed the face of business, with technology available that allows us to communicate instantaneously, even face to face via video conferencing if we desire, with people anywhere in the world. For those working from home, we are no longer isolated; we are connected, both faster and clearer, than ever before. A home based franchise could be the right way for you to skip the daily commute, leave the office grind behind, and establish a business from home using the tried and tested formula of a successful franchise system. Whilst many of us envision working from home slouching around in PJs and slippers, watching the odd day time movie, the reality is that working from home should be treated as a normal job. Setting a daily schedule, showering and dressing as if for the office and closing your office door behind you, is likely to be a more productive and motivating way to go about your day. Some home-based franchise systems will require you to visit your clients in person, others will allow you to conduct your work via phone calls and emails, and there are even franchise systems available that could provide passive income - meaning you can earn money by doing very little at all!

FLEXIBILITY One of the greatest advantages of operating a home business is that of flexibility. These kinds of businesses are perfect for a stay

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feature legal, operational and other important aspects of the business. Some of the questions that need to be answered include: • Do you enjoy the work involved in this franchise? • How much will you need to invest to buy and operate your business? • What initial and ongoing training will you receive? • What level of support will you receive with managing your business? • What kinds of marketing activities are conducted by the franchisor? • How will you receive leads? Will they be provided by the franchisor or will you be responsible for generating them for yourself? • Does the franchise have the ability to remain competitive and maintain its brand value? Evaluating a prospective franchise business is not an easy process and professionals in franchising can help you carry out your due diligence. An accountant, lawyer and your bank are important sources of advice and knowledge.

at home parent; work can be completed in between school hours, late at night or early in the morning whilst the house is still sleeping, even whilst baking a cake. The little ones may be happily settled in for a nap while you catch up emails and correspondence. It’s this flexibility that appeals to those operating a business at home. Or you may be an entrepreneur wishing to set up business but without all the associated overheads involved with employees and setting up a shop front.

SUPPORT AND TRAINING As with any franchise, it is important to ensure that your franchisor provides adequate support and the ongoing training required to operate your business. This is one of the major benefits of being

involved in a franchise system; you are becoming a part of a successful formula that is replicated again and again, and it is the franchisors job to ensure that their franchisees are adequately supported to be able to operate their business effectively. Ensure that you discuss with your franchisor what will be provided in order to begin operating your franchise, and what ongoing training will be provided.

DUE DILIGENCE Regardless of the type of franchise you choose to purchase, by conducting thorough due diligence you will increase your chances of making a good decision and of future success. Due diligence is the process of evaluating the prospective business purchase by getting information about the financial,

66 Business Franchise Australia and New Zealand

Talking to those already involved with the franchise system is a great starting point; franchisees can share firsthand their experiences with operating within the franchise system. The franchisor should be forthcoming with the contact details of current franchisees. It’s also recommended you read the Franchising Code of Conduct to understand your rights as a franchise and those of the franchisor. The Franchise Council of Australia has an abundance of information relating to the code as well as recent changes and reviews of these changes on their website www.franchise.org.au.

ENJOY THE RIDE So whether it’s a mobile franchise or a home-based franchise that suits you best, we hope this brief guide has given you some insight into the benefits of each, and wish you luck on your franchising journey.

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“There’s nothing like working for yourself” there – always trying to make more and more money for the bank. Nobody seemed to really care about people.

ark Tesseyman loves the outdoors. He loves camping, bush walking and venturing out in his four wheel drive. What’s more, he loves his job. However, it hasn’t always been this way. Mark used to work in a bank, “I had a good job at a bank but I was only ever a number. I really didn’t like the culture

“Ironically it was an ex-colleague who was making a deposit at the bank who told me about V.I.P. He owned a V.I.P. lawns and gardens franchise, we got talking, I did my research and made the switch. At the time I remember him saying that it was the best decision he ever made - ten years down the line I’m saying the very same to people I know!” explained Mark. Mark left the world of banking behind and it wasn’t long until he had doubled his previous income. But, for Mark, it wasn’t about the money, “The money is great but it was never my motivation. I worked at the bank for around six years. There was a lot of pressure with targets and I didn’t really like being stuck behind a desk all day.

“Now I get to do my own thing, I’m the boss and if I want to finish work early one day or take some time off I do. I love the outdoors and I love my job,” continued Mark. “There’s nothing like working for yourself – it’s fantastic. Of course running your own business can be tough, but that’s why I joined V.I.P. “I knew the support systems were in place and there was plenty of work out there. I even have to turn down work which always feels a bit strange, but then again I have to make time for me,” concluded Mark, just as he was about to head off on yet another camping trip! Contact the V.I.P. team: Phone: 13 26 13 Web: www.vipfranchisesales.com.au

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Cafe2U

From Lawns to Lattes

Jack Richardson, Cafe2U franchisee

he old adage - ‘Find a job you love, and you’ll never work another day in your life’, could not ring more true than for new Cafe2U franchisee, Jack Richardson. Since establishing his Erskine Park Cafe2U franchise in June 2012, Jack says that he could not be happier. “Everyday is a joy,” says Jack. “It’s just the best job.” “I grew up on a farm, and always loved being in the outdoors. I’d been working in landscaping for a number of years but when I almost lost my finger in a workplace accident, I lost my motivation for the job,” says Jack. “I did some soul searching when I was unable to work due to the injury over the Christmas period in 2011 and ended up placing a deposit for my Cafe2U franchise in the following February.

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feature “I had a friend who had been running a Cafe2U route, which used to visit my former workplace. I looked at him in his job and he was always laughing and enjoying himself – and I thought it looked great. “I asked him some more questions about the business and realised it was what I wanted to be doing. And having a love of coffee helped too!” says Jack. “I contacted head office and put my name down, and whilst a territory was not immediately available where I wanted, it eventually was created just five kilometres away from my home.”

Learning Curve “At first it was a steep learning curve,” says Jack. “I was outside my comfort zone, introducing myself every day to new people; when you’re out on the coffee run there’s no down time, every day you’re chatting to people listening to their stories and asking them about their day. “But that’s what’s great about the job, I have made so many new friends and the best part is I get to see them every day,” Jack said. “I love having a chat to the customers, sometimes I get talking and realise it’s time to move on to the next business – but it’s ok because I’ll most likely see that person again tomorrow! “At first it was also challenging trying to meet my set sales targets for the day, and ensuring the van was fully stocked for the whole route, but now it’s easy and I just enjoy it more every day,” he said.

The Acceleration package The training package that all new Cafe2U franchisees receive is called the ‘Acceleration Package’. Why? Cafe2U Sales and Franchising Manager, John Stanton explains;

“Each Cafe2U Franchise Partner receives a comprehensive four week training package which we have named the Acceleration Package. Why? Because we have proved that our training program propels new franchise partners’ revenue to a level that previously took at least three months to achieve,” he said. The training package includes: • One week of classroom training, incorporating professional barista training, safe food handling (HACCP Certification), food management systems, franchise partner training manuals, business operations manuals, business development manual, launch promotional pack, and business management training. • One week franchise partner (in territory) pre-work conducted under supervision of the Franchise Development Manager. • Two weeks in territory launch program with a Franchise Partner Development Manager to fast track the development of the business. • A Franchise Partner revenue guarantee of a minimum of $500 a day for the first two weeks. The training and support does not end after the initial launch. Each Franchise Partner is allocated a Franchise Development Manager who is an experienced coach and mentor for Franchise Partners who works alongside

them to help build up their business. Cafe2U’s Franchise Development Managers have a combined experience of over 70 years in the Hospitality and Coffee Industry in Australia, UK, Italy, USA, NZ and Brazil. They implement a structured process of Business Enhancement that ensures your investment grows to its full potential. Your Franchise Development Manager is on call for help, questions and support. They also visit each Franchise Partner quarterly to document success and plan for improvements and growth. Jack says that the training and support he received in the beginning set him on the right track for success. “The intensive barista training, whilst intimidating at first, gave me the skills I needed to produce good coffee. After all, give your customer one bad cup of coffee and they may never buy another one from you!” said Jack. “I started off being basically incompetent, but by the end I was so good that I had started doing all the right things unconsciously. All of the training was a great head start to going out on my own,” he said.

National Marketing Campaign Franchise Partners are supplied with a Marketing Tool Kit to facilitate building

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Cafe2U

• Water supply and filtration system • Product storage containers • Fire extinguisher • First aid kit • Food grade ice storage • Air horn • Waste water system • Complete vehicle corporate branding • Built to comply with the Australian standards relating to mobile food vending • Highest quality interior construction and fittings • Events display materials their local business whilst being backed by mainstream branding campaigns. The Franchise Partner marketing fund has elected representatives (Franchise Partner Advisory Council) that ensure funds are spent on the most relevant strategies to develop all Franchise Partners in all areas.

Claim your Turf Cafe2U have a unique territory-mapping program based on the most successful of their Franchise Partners. This means you are provided with an exclusive Cafe2U territory, which Cafe2U know will provide a customer base sufficient for the needs of a successful franchise. With Cafe2U your neighbours are your teammates, not your competition says John. “Exclusive territories allow you to choose your area (where still available) and never compete with other Cafe2U Franchise Partners,” he said. There are currently territories available all over Australia in both metro and regional areas.

it just doesn’t feel like work and I bounce out of bed even in the early hours of the morning to start my coffee run. “As a landscaper I worked really long hours, I’d be out with the sunrise and home at sunset, and even then I was too tired from my day to do much else. Now I’m out early in the morning, but I’m home to pick the kids up from school, and have afternoon tea with them everyday, it’s awesome,” he says. “It really has been life changing. Just putting a smile on people’s faces when I give them the morning coffee they have been hanging out for is a real thrill, and I enjoy every single day.”

The Van Each new Franchise Partner is equipped with a state of the art Mercedes-Benz Vito van fully compliant with all Food Safety and Local Government Regulations and featuring: • Commercial two group espresso coffee machine

Cafe2U recently launched their fourth van in New Zealand. Opportunities currently exist for new franchisees throughout New Zealand.

• Top of the range, quiet diesel generator

Quality of life

• Commercial blending unit

Jack says that the quality of life that his Cafe2U franchise has provided him has been life changing. “People say that if you find a job you love, you will never work another day in your life. This couldn’t be more true for me,

• High grade commercial refrigeration • Food display and storage refrigerator • Commercial coffee grinder • Pie warmer • Cash drawer • Food grade stainless steel fittings throughout • Dedicated hand washing facility

70 Business Franchise Australia and New Zealand

• Branded marquee • Branded flying banner

Best value franchise system Cafe2U has been voted Best Value Franchise system by Smart Investor magazine and is one of the fastest growing coffee franchise systems in Australia because of the low cost of entry, the high profit generating business model and the comprehensive training and business support provided. You get everything you need to get started for one low, all inclusive cost: • Your fully equipped Mercedes Benz coffee van. • An operating territory exclusive to you. • The Acceleration Package. • Uniforms, promotional materials, launch stock and your own web page. • Leading brand exposure. • A support network of over 200 franchise partners – and still growing!

Jack’s advice? “My advice to anyone thinking of purchasing a Cafe2U franchise, is to grab it with both hands – you will love it! “With Cafe2U everything is consistent, the branding of the red vans is powerful and recognisable to the customer, and best of all it’s great coffee,” says Jack. For more information about Cafe2U contact: Phone: 1300 CAFE2U (223 328) Web: www.cafe2u.com/au

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Business Franchise Australia and New Zealand 71

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Ca r Ca re

want the security of a proven system? Then CAR CARE could be for you…

ith over 25 years’ experience, Car Care knows how to take care of a car.

And for the 95 Car Care franchisees located across Australia, being part of this simple to operate, proven business is proving to be a fantastic business decision. Car Care was started in Perth in 1987 and has since grown to become Australia’s largest mobile car detailer with operations in Sydney, Melbourne, Brisbane and the Gold Coast, Adelaide, Tasmania and of course, Perth. Car Care’s major point of difference in the detailing industry is that all vans are equipped with their own water tank and generator, making it unnecessary for franchisees to locate taps and power points. The saying ‘we can go anywhere’ truly has meaning. As the name would suggest, Car Care tends to focus on cars but have also been called upon to detail boats, light airplanes, huge earth moving and mining equipment, and caravans etc. Australia’s largest mobile car detailer is currently looking for more franchisees to help take on some of the growing workload. “We have a lot of work coming through our centralised booking system and need more franchisees to help take on some of the workload,” said franchisor Mike Stringer. “We’re actively looking across all states for more franchisees. We provide a simple business system, with proven good returns – what more could you want?” he said. “Our franchise system has helped people from all walks of life, and in most cases no previous business experience, establish a successful business with a good income and lifestyle without the need for huge investment.”

Experience not necessary Mike says that car detailing experience is not necessary for potential Car Care franchisees.

“All new franchisees attend an intensive residential training course where they receive training in all aspects of running a successful business as well as the technical skills required to be a good detailer. “The training program covers all of the detailing packages that are offered to customers, and provides the franchisee with all the techniques needed to complete the job expertly and efficiently,” he said. “We also provide product knowledge training, marketing advice, and training in the operational side of the business. Even people who are not experienced in running a business can be successful Car Care franchisees; we provide you will all the training and support you will need.”

On-going support “With so many franchisees out in the field you also have a ready source of expertise to call on if you get stuck. You’re in control, but Car Care is always there to help,” said Mike. Along with the Car Care Operations Manual, franchisees also have access to their local state-based Master Franchisor who is there to help with any problems that may arise. Car Care franchise owners purchase their own exclusive area which is negotiated with the local Master Franchisor. Customers telephone the state based booking office and these enquiries are

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passed on to the franchise owner in that area. In this way, the customer gets an immediate response to their questions and franchise owners can get on and make money.

Getting started As a Car Care franchisee we completely fit out your van with a water container, power generator, and everything else you need to provide a professional service. It means you’re self-contained and can go anywhere, whether it’s at a customer’s home or office. ‘We come to you’ is the benefit that makes Car Care such an attractive service to busy car owners. Once you’re up and running with regular customers you can start to build up your own network and expand to whatever level you wish. “Life as a Car Care franchise owner means you’re part of an international network that’s been established for over twenty years and keeps getting stronger,” says Mike. “You’re in charge of when you go to work and when you relax. It’s your business and you’ll be given proper training and support to help you make it a success. This is a business where you hit the ground running, and you have plenty of scope to build it to whatever level suits you.” For more information about Car Care contact: Phone: 1300 227 227 Web: www.carcare.net.au

WILD CLAIMS

FACTS

Small on WILD CLAIMS - BIG on FACTS We could tell you how great our business is and how it’s transformed lives. We could tell you that it has enabled ordinary people with no previous experience in business to earn a fantastic income and control their own destiny. We could call our business model unique and claim to have secret marketing strategies that will have customers flocking to your doors. We could tell you that we have low start up costs and what a great lifestyle business ours is (whatever that means). We could call it the Opportunity of a Lifetime. At Car Care however, we think it’s important to stick to the facts. We give you the facts and leave the rest up to you. FACT 1 – We have been around for over 25 years. FACT 2 – We do have more franchisees operating in Australia than any other detailing business. FACT 3 – Over the last 25 years 200+ ordinary people have made a good living in their own Car Care business. FACT 4 – The majority of our franchisees earn over $1800 per week ($80k+ p.a.). FACT 5 – We have a local Master Franchisee in every state so that your support base is close at hand. FACT 6 – Although our business is simple to operate we provide comprehensive training on the technical and business side of the business. FACT 7 – You control the hours you work. FACT 8 – We will encourage you to talk to our existing Franchisees so you get a balanced view.

GET THE FACTS TODAY BY CALLING

1800 227 227

www.carcare.net.au

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E x per t Ad vice

Mobile and Home Based Franchise Territories …. what you need to know (and ask your franchisor)

couple of large clients we work with have started their working relationship with us by showing us a series of paper based maps, and saying they have all their territories worked out, and just need a few ‘minor’ issues sorted out, and all will be fine! In these cases our first week of work was to copy all the individual territory maps into our GIS – Geographic Information System or mapping system, to see what we are dealing with. The first problem inevitably is overlaps, where some areas are in more than one territory, and the second problem is small slivers of land that are in no one’s territory. What level of confidence does this give the franchisees when not only are they competing in the market to grow their business with their competitors, but fighting with their neighbouring franchisees and the franchisor just to understand their territory? These problems arise over time as the franchisor’s staff (who probably have changed many times), do their best to represent the current geographies, and map out territories. What many do not realise is: 1. Postcode boundaries can be moved by Australia Post to suit the market. 2. New postcodes can be added (normally new developing areas), and whole postcodes can be removed or combined (normally in some country areas). 3. Unless you have a very good overall

recording system, such as an electronic mapping system, these postcode changes will escape you. 4. In many franchise systems, it simply is not given the importance or horsepower to be kept up to date. 5. The potential problems it may cause in franchisee confidence and potential legal issues in the future. 6. The inconsistency in the business potential of different territories – why some work really well, and why some franchisees may be starving for business.

What should be used to make up territories? We are at a GREAT time for a franchisor to fix their territory issues at present. Once every five years we have the full release of the Census, giving us reasonably fresh information to work with. The 2011 Census of Population and Housing cost us (the taxpayer) $440 million according to the Australian Bureau of Statistics (ABS) – and we should be using it! 37 variables were released in June 2012, and the final 10 variables were released in late October 2012. The other information we are awaiting, which comes out in March 2013, is SEIFA or the Socio Economic Index For Areas – or in other words where along a line do you live, from affluent to in the effluent! The Census data allows us once we have mapped a system’s territories into a GIS (refer above), to then measure each

74 Business Franchise Australia and New Zealand

territory in many ways. We can count the number of people, number of households, cars, computers and many other things you told the ABS you had in your house, and then we can understand the internal components of the households in each area in terms of average income, ethnicity, language spoken at home, employment and many other factors. This time round, Australia changed its base geography from the old way of around 35,000 Census Collection Districts (CCD), to now 54,805 Standard Area 1’s or SA1’s, each with a population of between 200 and 800 people. SA1’s then fit into 2,214 SA2’ s, each with a population of between 3,000 and 25,000 persons (fairly similar to postcodes in size), then 351 SA3’s and finally 106 SA4’s. What is important is that nearly every territory that has been drawn manually can be electronically copied, and unless the franchisor has used minor streets and lanes as the boundaries, most main roads serve as the boundaries between SA1’s. Once drawn accordingly, all the Census factors can be measured. If the franchise system is more a Business to Business (B2B) type of operation, then there is similar data available through the ABS to count the number of businesses and business types in any specific area. For a home-based or mobile franchise, it is very important that you start off by knowing these basic parameters, and then you think in terms of what is good or poor for my business concept, and make

feature “If you are looking at taking on a mobile or home based franchise, ask the franchisor what research they have done, and more important, what assumptions are they making in working out your territory.” Peter Buckingham, Managing Director, Spectrum Analysis.

The Beer and Pizza map

adjustments to the territory accordingly. Our aim is never to make every territory equal in its base number of households or population, but to make each territory similar in the amount of potential business it should offer each franchisee.

Reality check If going into a franchise system, stand back and understand the long term numbers. There are a couple of numbers I want to quote to you for this section: 1. Australia has a population 22,823,500 (according to the population clock on the ABS website on the morning of 27/11/12), and around 8.7 million occupied households (Census 2011). 2. Australia has around 2,132,000 businesses (2011 ABS Business Data). 3. Australia has around 827,000 businesses that actually employ someone (2011 ABS Business Data). If a franchisor says they want to give each territory 10,000 persons, then you are looking at over 2,000 territories Australia wide. For a point of reference, Jim’s Mowing is reported to have around 1,600 territories, and probably the most of any service business in Australia. By comparison most of the lending institutions

Territory with overlaps and gaps

such as Mortgage Choice, ANZ mobile lending and Aussie, have around 150 – 200 territories. Similarly if a franchisor says all you need is 1,000 businesses in an area to be successful, then theoretically you could have 2,200 franchisees! Maybe their long term strategy is to only have 200 or 300 franchises, but then why cut the areas to so small, and what happens if your area has one of the “Big 4” accounting firm’s offices, so there are thousands of shelf companies registered there. Probably not much profitable business will ever be done with such companies, unless you are a liquidating franchise! The point is apply a reality check to understand what the franchisor ‘could’ do if they were ever to fill all their territories, and what that could do to you, and the long term business.

Summary If you are looking at taking on a mobile or home-based franchise, ask the franchisor what research they have done, and more important, what assumptions are they making in working out your territory, and whether it has a reasonable chance of

Territory using clear boundaries and geographically defined areas

sustaining the business. Also look at it in terms of what could happen in 10 – 20 years if they were to fill all their territories, and what could be the impact on your business? If the answer is cloudy or blank, may I suggest either: 1. Refer the franchisor to a company such as ours until this is sorted out properly, or 2. Look at another franchise system. Select well Grasshopper. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping and statistics consultancy, a Certified Management Consultant, and a Fellow of the FCA and IMC. Spectrum specialises in assisting clients with decisions relating to territory building and retail location, using various scientific and statistical techniques. To contact Peter: Phone: 03 9882 6488 Email: peterb@spectrumanalysis .com.au

Business Franchise Australia and New Zealand 75

feature

For malWea r E x p ress

Are you suited to FormalWear Express?

hen FormalWear Express was founded in 1998 it had a clear vision.

This vision has led the company to become one of Australia’s most popular suit hire providers, and in 2009, franchising saw the company establish a significant national presence. “Exponential growth in the online retail market has seen the need for FormalWear Express to double the size of its national warehousing facility,” says Managing Director Darren Ormes. “We are currently experiencing such strong demand for our services that our existing franchisees simply cannot service the demand. There is now an urgent need for more franchisees to handle this increase in demand. “It’s a great opportunity for new franchisees to hit the ground running with virtually guaranteed workload,” he said.

One of a kind FormalWear Express is a unique one of a kind business with almost no direct competition. “Our unique service offering means that we have virtually no direct competition in the market. We provide the most convenient service to the clients; they can begin the process with an online enquiry, and then be serviced via direct to client fulfilment of their order,” says Darren. For franchisees the process is simplified through direct referrals received from head office enquiries, in addition to any that you generate yourself through developing referral networks with other wedding related businesses. Advantages of a FormalWear Express franchise include: • A truly unique business with no national corporate competition • Ability to earn great returns

• Flexible hours working from home

• A great work / life balance

• Amazing cash flow / get paid before incurring any costs • Terrific margins

• The best franchise opportunity anywhere!

Passion for the industry FormalWear Express is currently offering a limited number of franchises Australia wide. Darren says that potential franchisees need to have a passion for the bridal and events industry. “We service the wedding and event markets and require a person who is excited about adding to the success of our client’s big day. “We’re looking for franchisees that have a proven sales background. They will need to have a customer service focus and will happily go the extra mile to exceed client expectations,” he said. “We currently have franchisees of all ages ranging from 20 to 64 years, all of which share a passion for our business and our customers.” For your investment you will receive the following: • Display stock, racking and signage

• Full training on the Gold Coast including flights and accommodation • Full marketing support

• Benefit from national advertising in Bridal magazines and web sites • Leads generated from FormalWear Express’ top rating web site

• Supply of warehouse and workroom functions. FormalWear Express also dry clean, pick, alter, pack and send all of your suit packages. “As an important part of our continued growth and success all applicants must be well presented, organised and friendly,” says Darren.

76 Business Franchise Australia and New Zealand

Training Provided Extensive initial training and support is provided on the Gold Coast at the National Support Office. “We also operate a buddy system for all new franchisees to ensure the most successful start possible,” says Darren. Training includes: • How to build your small business • The sales process • Marketing / lead generation (high & low tech) • Measuring and fitting • Product training • Admin and accounting If you think you are well ‘suited’ to a FormalWear Express franchise contact: Phone: 1300 367 625 Email: info@formalwearexpress. com.au

Established, fast growing, national suit hire brand FormalWear Express is a unique one of a kind business with almost no direct competition. When FormalWear Express was founded in 1998 it had a clear vision, to be Australia’s most popular suit hire provider. Since 2009 franchising has seen the company establish a significant national presence. Exponential growth in the online retail market has seen the need for FormalWear Express to double its national warehousing facility, and there is now an urgent need for more franchisees to handle this increase in demand. Advantages of a FormalWear Express franchise include: - A truly unique business with no national corporate competition - Ability to earn great returns - Flexible hours working from home - A great work / life balance - Amazing cash flow / get paid before incurring any costs - Terrific margins - The best franchise opportunity anywhere!

We are currently offering a limited number of franchises Australia wide. For your investment you will receive the following: - Display stock, racking and signage - Full training on the Gold Coast including flights and accommodation - Full marketing support - Benefit from national advertising in Bridal magazines and web sites - Leads generated from our top rating web site, in addition to any that you generate yourself through developing referral networks with other wedding related businesses. - We supply the warehouse and workroom functions. - We dry clean, pick, alter, pack and send all of your suit packages. Training Provided Extensive initial training and support is provided on the Gold Coast at the National Support Office. We also operate a buddy system for all new franchisees to ensure the most successful start possible. FormalWear Express has won 11 ABIA awards nationally for “Best Groom’s Fashion” in the last several years.

Enquiries: Darren Ormes, National Support Office Email: info@formalwearexpress.com.au Ph: 1300 367 625 Fax: 07 5539 4140

www.formalwearexpress.com.au Business Franchise Australia and New Zealand 77

Capital required - $220K – $410K Number of outlets - 25 Opportunities available - Nationally

Capital required - $90K - $120K Number of outlets - 5 Opportunities - Nationally

Capital required - $400K + Number of outlets - 10+ Opportunities available - Nationally

Capital Required - $280K – $350K Number of outlets - 5 Opportunities available - Nationally

Capital required - $400K + Number of stores - 25 Available opportunities – Nationally

Capital required - $400K – $600K Number of outlets - 25+ Opportunities available - Nationally

Capital required - $300K – $350K Number of outlets - 6000+ worldwide Opportunities available - Nationally

Capital required - $170K – $200K Number of Outlets - 20+ Opportunities - Nationally

78 Business Franchise Australia and New Zealand

HAND CARWASH

Capital required - $250K + Number of outlets - 45+ Opportunities available NSW, VIC, TAS, W.A. & S.A.

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Capital Required - $250K Capital required - $400K + Number of outlets - 100+ internationally Number of outlets - 5 Opportunities available - Nationally Opportunities available - Nationally

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GO FORTH AND MULTIPLY? I

recently met a prospective franchisee and the question was posed to me, “How do I know if/when I’m ready to take on more than one site?” Whilst most of us are aware that you need to ‘walk before you can run’, and I would normally profess to ensuring that you have mastered one site before you consider multi site ownership, I must say I was impressed that this individual automatically associated the franchise sector as one where if you are successful in one site the possibility of multi site ownership can certainly be a reality. Here is an edited version of what I went through (coffee breaks have been deleted for purpose of reader interest) and feel free to use some or all of this as your ‘how to know if you’re ready guide’.

Management Structure This is definitely one area where successful multi site franchisees get it right. Without a trusted, reliable management structure you can run the gauntlet of possibly focussing on your new additional site at the peril of your existing one. So some basic questions to ask yourself would be; a. Who will manage the additional site and what does the outline of your management structure look like, including how many hours you will spend on each site per week?; b. If you have a business partner, how will your roles and responsibilities be split up in relation to your relevant skills and experience? Dependant on your answers here you might find it sensible to have one of you maintaining your existing site while the other one focuses on your new site; c. If you don’t have a business partner, has your manager been appointed on a full time basis? And if so, has your manager got the relevant experience and knowhow to run the site in accordance with your expectations? Remember you can’t always clone yourself exactly but if you have quality management who you trust and have up-skilled appropriately you are in a far better position than simply trying to manage multiple sites remotely (which usually means at the expense of either your existing business or new one); d. Look at your staff training schedule and how you will actively manage your staff rosters.

Suppliers This is an area which tends to get forgotten

80 Business Franchise Australia and New Zealand

or thought-about post the decision of a multiple site being opened. Firstly, do you have a great relationship with your suppliers? i.e. do you pay all of them within their relevant trading terms? Can you rely on them to go above and beyond the normal course of business? When I talk about a relationship with your suppliers I am also alluding to whether you can rely on them to assist with your Grand Opening Launch... think about it, you are a multiple site owner now surely you can try and leverage some economies of scale and ask for some giveaways/value added offers to help promote your opening. You won’t know unless you ask and you might be surprised how much suppliers will come to the party when posed with the opportunity. In this current environment, franchisors that are growing should always work closely with their suppliers to ensure their brand can be differentiated from competitors. And in this case you as a multi site owner should adopt the same philosophy. Over the years I have witnessed franchisees get some amazing deals from suppliers, probably even better than a franchisor could, purely based on the quality of the supplier relationship they enjoyed.

Marketing Promotions This point closely links with the previous point. Do you actively participate in all marketing campaigns? If so, have a think about how you will utilise Local Area Marketing between your sites. Essentially what I am referring to here is whether you purchase all promotions within catalogues, or install all promotion posters and flyers to your store (if you are running a retail business obviously).

“Without a trusted, reliable management structure you can run the gauntlet of possibly focussing on your new additional site at the peril of your existing one.” Dean Salomone, Director, Rozzi’s Italian Canteen.

Finances Are you all over your Profit and Loss and Balance Sheet in order to present a very strong case should you be seeking some finance for your additional site? We all know nowadays that our banking and finance friends really focus on the serviceability of a loan over the life of the business when assessing applications, so this is where if you know what your equity position truly is and can provide a solid repayment case based on cash flow budgeting you are giving yourself every chance to get competitive finance.

Relationship with your franchisor

Dean Salomone is a major contributor to the franchising and small business community and is regularly featured in industry publications and the general media.

b. Who started the conversation in the first place? Was it you or your franchisor? I have seen too many times franchisors offer multi site ownership to the wrong franchisee purely because it suited the franchisors plan, NOT the franchisee. So ask yourself is this opportunity part of your overall wealth plan? If so pursue the discussions definitely, however if there is an overriding feeling of this being a good idea for the franchisors growth plans but not your personal ones hold your ground and wait until the time is right for you... there will always be opportunities in the future if you have aligned yourself with the right franchisor.

After an 18 month stint as National Franchise Manager for Hairhouse Warehouse, a national retail network of over 140 stores, Dean has combined two of his major passions – food and business - to become a director of Rozzi’s Italian Canteen, a six store emerging network expanding nationally – buon appetito! Phone: 0438 009 449 Email: deans@rozzis.com.au

Ask yourself the following; a. Do you have a constructive relationship with your franchisor and their team? This is the one to be really honest with. Remember it’s your money and time you are investing so if things are strained and you own one store/site, what do you think is going to happen when you have more than one store?

Dean has been a long-serving Victorian State Chapter committee member of the FCA and until August of 2011 the President of the Victorian Chapter whilst sitting on the National Board of Directors of the FCA.

I asked a couple of very successful multi site franchisees to give me their snapshot observations on what makes them successful. “I believe you need to build a team that you can trust and that takes ownership of their role in the business. That comes from your support and training along the way to get them to that point. Don’t try and do everything yourself, empower your staff and they will step up for you. If you have any weak points make sure you have team members that have your weak point as their strong point (if you don’t, those weak points may be exposed if you become under pressure). Having your own vision of where you want to be at certain points via a strong business plan and constantly checking yourself against the plan to make sure you are on or ahead of your target. Share that vision, so the team know what you are about and what you are expecting.

Make sure you celebrate milestones with staff and don’t forget to give them credit for doing a great job.” Mick Caddy, Franchisee Mr Rental Southwest, Mr Rental Geraldton & Mr Rental Albany “Support yourself with some ‘matter experts’ that can add value to your business and reduce your work load. Financial, HR etc. Develop amazing ONGOING AND CONTINUOUS training systems. Instil the culture of your business methods into these training activities. Time and money wisely spent here is invaluable. Work mainly on the business rather than in it - real value in planning and mentoring. Clearly understand a work life balance that works for you.” Matt Walker, Franchisee Grill’d Knox, Camberwell & Southland

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“Just like surfing, business takes persistence. Falling over is just temporary, unless you choose not to get back up, and is an opportunity for improvement.” Tania Allen, Founder, Vision Alliance.

Business Insights from a Surfing Lesson Reviewing Some Fundamentals in Your Business Will Help You Maximise Your Potential balance? How do I get back on the board? How do I catch the wave at the right time? How do I co-ordinate everything so I can be the best I can be? These are just some of the questions that will start to rush through your thinking, even before you’ve hit the water. After some instruction, some planning and some practice on dry land we are ready to jump in and give it a go. The most exhausting element I found when I learnt to surf was paddling. It’s sometimes long and tedious and takes a lot of hard work. Sometimes you feel like quitting before you even have the opportunity to ride the wave. It’s at that moment you have a choice to either quit or keep going. You know if you quit you’ll live with regret and you will never know what it was like to experience the ride or the end result. Some do give up before they succeed and others just pull it together find the strength, stamina, focus and sometimes sheer determination to keep going.

ave you ever learnt to surf? Imagine you are learning to surf today. You arrive at the surf school and you meet your coach who will be taking you out for an hour or two. The lesson begins with the basics on dry land, well sand actually. In the beginning

the surf coach gets you familiar with the board; the vehicle you will be riding for the next couple of hours. Once you are familiar with the board, you are then instructed to lie down and you are taken through a simulated paddle. Now your first wave is soon approaching, how do you stand up? Which leg do I put forward? What if I lose my

82 Business Franchise Australia and New Zealand

Now not everyone gets up on the board the first time either. I was fortunate enough I did, it wasn’t long before I lost my momentum and fell off into the water. Just because I lost momentum and fell down, didn’t mean that was the end. I understood it was just part of the process. The next step was to get back on the board, paddle out to the waves again, wait, turn around, wait some more, identify the opportunity and then paddle as hard and as fast as I could in order

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to catch the next wave. Sometimes I was too slow and missed it, other times my timing was just right. It’s a mix of hard work, excitement, self-satisfaction and a lot of other emotions, actions and movements all mixed together. Once you have done it a few times and you keep repeating the process over you start to see progress, which in time will lead to mastery. Business is a bit the same as surfing or any sport for that matter. Many business people I know just dive into their everyday without proper instruction, guidance, thought or planning and although they are familiar with the moves they need to make they may not reach their potential in the time frame they first intended. So what are some of the fundamentals that may be worth reviewing to help you build more momentum in your business? I could literally write a book about it, however for the purpose of this article here are my favourite principles we all need reminding about.

So What Business Are You Really In? Most people are so busy “doing” they rarely get the opportunity to even think about this question. As much as you may be in the electrical business or the consulting business or a retail business or a service based business it’s important to know you are in the sales, marketing and innovation business. Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Know What You Want Regardless of whether you are a slave working for your business rather than having a business that works for you, or you are successfully working ON your business, take the time to carefully assess where you are now and what you want to accomplish over the next three, six, nine and 12 months. Then begin to set some meaningful and specific goals to help you accomplish your objectives.

If you don’t know what you want or how you are going to get there, you’ll have no idea of what you need to do along the way.

Remove the Roadblocks How many times do you think people try to achieve their outcomes before they give up? The average is less than one time. The reason they give up is because of all the obstacles, difficulties and challenges that immediately appear so they put it in the too hard basket. Just like surfing, business takes persistence. Falling over is just temporary, unless you choose not to get back up, and is an opportunity for improvement.

Make a Plan of Action, Then Take Action Your ability to set goals, make plans and then take consistent daily action for their accomplishment is the master skill of success. No other skill will help you more in fulfilling your potential in achieving everything that you are able to accomplish. The purpose of planning is to enable you to turn your major definite purpose into a planned, multi-task project with specific steps – a beginning, middle and an end with clear deadlines and sub deadlines. Like any new skills this is something that you can learn and master with practice. The key is you must take action!

Manage Your Time Well To achieve what you want you must get your time under control. No matter how disorganised you have been in the past or how much you have tended to procrastinate in the past or get caught up in low value, low impact and low income generating activities,

84 Business Franchise Australia and New Zealand

you can change and learning to manage your time well is an achievable skill. You cannot manage what you don’t measure so keep a time log to support improvement in this area.

Bend & Flex I’m sure you’ve heard of the children’s song that goes something like this... bend and stretch reach for the stars… Putting this into a business perspective, it is very important you learn to bend and stretch if you are going to achieve long-term holistic success. It is important to be as flexible as a rubber band and know when to move, when to stretch yourself, when to be flexible and when to bend a little. Adopting some of these principles and also the principles I learnt whilst learning to surf and most importantly taking consistent daily action will definitely help you achieve more momentum in your business. Tania Allen is the founder of Vision Alliance and author of Franchise Profits, Essential Telephone Skills and the soon to be released book Bounce Forward & Breakthrough. Vision Alliance is a franchise coaching & consulting firm delivering holistic solutions to both franchisees and franchisors. If you would like some more information or support in this area contact Tania Allen at: Phone: Email: Web:

1300 76 49 20 0419481203 tania@vision-alliance.com www.vision-alliance.com

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Get inspired! Getting the most out of your franchise conference

onferences are about bonding, engagement, empowerment, learning and strategic planning.

In franchising, what we have seen far too often is franchisors putting together conference programs that suit only their own needs and objectives. What about the franchisees? What can you get out of a conference?

YOU HAVE A LOT TO GAIN What franchisors need to do is start practicing what they preach when they say “a franchise system is only as healthy as the franchisees who represent the brand”. As a franchisee there is a lot to gain from attending your franchise conference. Importantly, the conference can kick start the next 12 months in an exciting fashion. The most important aspect of a conference for a franchisee is to highlight that they

are not in business alone. A conference reiterates to them that they are part of a franchise system with like-minded individuals working to make a success of their brand. You are never alone as a franchisee. Whether you are doing very well in business, finding things tough or even experiencing a small issue, you will find that your fellow franchisees are probably going through or have gone through the same experiences – they are all there to help. This provides you with a sense of empowerment, that you have the backing of a franchise system and all of your fellow franchisees. Conferences give you the opportunity to listen to and be inspired by some experienced professionals. If you can take one or two positives or learning outcomes to take back to your business following the conference, this is a wonderful outcome.

LEARN FROM ONE ANOTHER Some experienced franchisees may think that they have heard it all before. These franchisees need to stop, accept the fact that you never stop learning and more importantly, give back to the brand and share those experiences with the new franchisees. New franchisees hang on every word of the more experienced in the system who have been in the system for a while. The best thing about attending a conference is being able to listen to your peers discuss their successes. They might be champions in local area marketing, IT and systems, back office management, staff recruiting and incentives or training – there is always something you can learn from one another. Obviously, a franchisor is going to want to achieve certain outcomes from the conference; however, every one of those outcomes should be focussed towards bonding, engagement, empowerment, learning and strategic planning for franchisees. There are many roads franchisors need to take to ascertain the needs of franchisees at a conference.

GET INVOLVED From our perspective, ensuring franchisee representatives are involved in the initial planning and brainstroming is a fantastic way to start. The obvious choice here is the members of the FAC (Franchise Advisory Council). We recently managed a conference for Quest Serviced Apartments and began the planning process with a workshop at its FAC Meeting. Representatives from every state were able to have input into the conference program, sharing information in terms of what had worked and not worked in the past and what the priorities were in regards to delivering a meaningful conference in 2012.

86 Business Franchise Australia and New Zealand

“As a franchisee there is a lot to gain from attending your franchise conference. Importantly, the conference can kick start the next 12 months in an exciting fashion.” Amanda Callaway, Events and Conference Manager, FC Business Solutions.

Two representatives from the FAC then volunteered to be part of the 2012 Conference Committee, ensuring that FAC discussions maintained momentum throughout the conference planning process. The result of this consultative approach was the best conference ever in the group’s history. The franchisor was able to deliver a conference that met the expectations of its franchisees, while ensuring they achieved the outcomes they were looking for. Franchisees were able to head back to their properties engaged, inspired and invigorated. They bonded with fellow franchisees, suppliers and head office staff, took away some great learning outcomes and had plenty to start planning for to ensure a successful next 12 months.

PROVIDE FEEDBACK As a franchisee, it is important that you communicate with your franchisor the key outcomes you want to achieve from your upcoming conference. Providing honest, constructive feedback from a conference should pave the way for you in the planning for next conference.

Some key aspects are: • Relevance, relevance, relevance. Too much of a good thing can be a bad thing. For example, we all know that the economy is on everybody’s mind right now but too many economists at one conference can end up sounding all the same by the end of it! It is imperative that we go back to the basics and not try and over complicate things. How are we going to achieve bonding, engagement, empowerment, learning and strategic planning outcomes for my fellow franchisees? • Don’t be afraid to nominate the best of the best of your fellow franchisees and encourage them to drive some key outcomes. As franchisees, we know that we will respond much better to our peers, telling them the rights and the wrongs, than we will a head office person. A conference is more than a group of franchisees and franchisor staff getting together to celebrate another year in business. Providing the franchisor gets it right, the outcome can be a win-win situation for both franchisor and franchisee. Amanda Callaway is the Events and Conference Manager at FC Business

Solutions. Amanda is a former Events Manager at the Franchise Council of Australia. A member of the Professional Conference Organisers Association, Amanda’s career has seen her responsible for managing the logistics of more than 170 FCA events throughout Australia annually. She was also responsible for managing international delegations to the IFA Convention and FANZ Convention, whilst managing four conferences for FC Business Solutions in 2012. FC Business Solutions is the only integrated franchise consultancy focussing on executive recruitment, franchise health checks, public relations & marketing, franchise system development, franchise training, advisory & mentoring, franchise expansion & growth and conference & event management, for the franchise community and other industry sectors. Contact: Phone: 03 9533 0028 Email: Andrew@fcbusinesssolutions. com.au Web: www.fcbusinesssolutions.com.au

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Superannuation Changes:

How do they affect you?

ou may have heard that our super system is changing, but do you know what these changes are, and how they affect your obligations as an employer? The Australian Government is making a series of changes to super over the next seven years to help protect and increase the super

savings of all Australians, and to improve their lifestyle in retirement. As an employer, you will play an important part in helping Australians save for their futures. This will be achieved through a range of measures, a number of which will directly affect you and the way you pay super on behalf of your employees. Your new obligations and when they come into effect include:

Changes to the Super Guarantee rate As an employer, you have to pay super contributions on behalf of all your eligible employees in addition to their salary or wages. This compulsory contribution is called the Super Guarantee (SG). Currently, the minimum amount of super you have to pay is nine per cent of each eligible employee’s ordinary time earnings (OTE). For more information on which employees are eligible and how to calculate OTE, go to www.ato.gov.au/employersuper . The SG rate will gradually increase from nine per cent to 12 per cent over seven years. The first rise will be a quarter of a per cent – bringing the SG rate to 9.25 per cent - and will take effect from 1 July 2013.

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The SG increases will be: Year

Super guarantee rate

Current

9.0%

2013-14

9.25%

2014-15

9.50%

2015-16

10.00%

2016-17

10.50%

2017-18

11.00%

2018-19

11.50%

2019-20

12.00%

Removal of the SG age limit Currently, only employees up to, and including the age of 69 are eligible for SG. From 1 July 2013, the upper age limit will be abolished. As an employer, this means you will have to make SG payments for eligible employees aged 70 years or older from 1 July 2013.

New Data and E-Commerce standard We’re introducing a new data standard that’s going to make the processing of super contributions easier, cheaper and more efficient.

“As an employer, you will play an important part in helping Australians save for their futures.” Alison Lendon, Deputy Commissioner Superannuation, Australian Taxation Office.

The data standard will mean: • fewer data quality issues • a simpler, more consistent contribution process • fewer lost accounts and unclaimed monies • faster processing of employees’ money into their super account, and • lower overall processing costs. As an employer, the new data standard will mean you will be able to send super contributions to all funds in one standard electronic form, removing the need to submit this information to separate funds in different formats. Being able to deal with contributions in a consistent way and make payments electronically will give you more time to spend on your business and less time on administration and compliance. From 1 July 2014, employers with 20 or more employees will be required by law to use the new standard when making contributions. If you have 19 or fewer employees, the new data standard won’t be compulsory until 1 July 2015. You can start preparing for these changes now, by considering how this will affect the way you make super contributions and the options you have to meet the standard. This may involve upgrading your in-house systems, upgrading to a payroll software package, using a service provider or working with your default super fund. However, employers and funds are encouraged to work together to handle

contributions in the new standard from 1 January 2014, or earlier if funds are ready. This is an opportunity for employers and funds to get ready to send and accept contributions before it becomes mandatory.

Help is at hand If you are a small business with 19 or fewer employees the Small Business Superannuation Clearing House, which is a free online superannuation payments service, can help you to meet your superannuation guarantee obligations. The Small Business Superannuation Clearing House lets you pay your superannuation

contributions in one transaction. It is designed to make this process easier, reducing red tape and compliance costs. You can also use the Clearing House as a means to comply with your future data standard requirements. If you have 19 or fewer employees, you should consider using the Small Business Superannuation Clearing House to help you meet your obligations. You can find out more at www. humanservices.gov.au/smallbusinesssuper or phoning the Department of Human Services on 1300 660 048.

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Tax file number validation service From July 2014, employers will be able to validate the tax file number (TFN) of new employees using a new validation service – the Employer TFN Integrity Check (Employer TIC). The service will advise an employer of either a positive match with ATO data or that no match is available. If the TFN quoted is not validated, the employer will need to check the information supplied with the employee. By using the service and improving data quality it will help ensure the employee’s super entitlements are accurately allocated to their account.

MySuper MySuper is a new, simple and cost-effective super product that will replace existing default products. MySuper products will have a simple set of product features, irrespective of who provides them. In addition, trustees of MySuper products will face additional requirements which will be enforced by the Australian Prudential Regulation Authority (APRA). Super funds will be allowed to provide MySuper products from 1 July 2013. From 1 January 2014, employers must make SG contributions for employees that have not completed a choice of fund form to a fund that is authorised by APRA to offer a MySuper product. For most employers, it is expected that their existing default fund will offer a MySuper product. These employers will not have to make any change to the payment of SG contributions. Your fund should contact you to advise that they will offer a MySuper product and any changes to the entiltements of your employees. If you want more information on the MySuper product offered by your default fund, you should contact the fund. If your existing default fund does not offer a MySuper product you will need to select a new default fund to make contributions

for employees that have not completed a choice of fund form. Progressively over 2013, APRA will publish a list of funds that are authorised to offer a MySuper product. You will be able to find this list at www. apra.gov.au. For further information on MySuper go to http://strongersuper.treasury.gov.au

Director Penalties – extension to SG In addition to your new super reform obligations, there has been a recent change which extends the director penalty regime to SG.

by placing the company into administration or liquidation. If the liability remains unpaid, then you will be personally liable for an amount equal to the unpaid SGC. Alison Lendon is Deputy Commissioner Superannuation in the Australian Taxation Office. In its administration of the superannuation system, the ATO aims to maintain community confidence in the integrity of the system, to build commitment by Australians to finance independence in retirement and to make it easier for people to comply with the laws that govern superannuation.

This means that directors can be personally liable for a penalty if their company fails to pay SG to their employees’ chosen super funds by the quarterly cut-off dates (28 October, 28 January, 28 April, 28 July) and fails to lodge a SG charge (SGC) statement with the ATO and make the associated payment. The penalty is equivalent to the amount of unpaid SGC.

The ATO works closely with a number of superannuation industry and tax professional stakeholders to achieve these goals as well as works closely with other regulators such as the Australian Prudential Regulation Authority, the Australian Securities and Investments Commissioner, the Department of Immigration and Citizenship and the Treasury.

If your company does not lodge the SGC statement within three months of the due date, you cannot have your penalty remitted

You can keep up-to-date with all of your super obligations at www.ato.gov.au/employersuper

90 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 91

PROFILE e x pert a: dv Spray ice pav e austra l i a pt y lt d

Conversational Navigation in Franchising Where are the Street Signs?

avigating conversations and navigating road trips - they each have their challenges. The map (or in the case of franchise conversations the protocol or the agreement) may be difficult to read, or there may be times where the path seems arduous, an uphill battle (or downhill fall), and there may certainly be stages that seem slippery and unsafe. There may not be a clear road paved, so you might find yourself championing a path through roughage and dangers unknown. Or everything might seem simple and smooth, yet just as you fall into a lulled sense of security, a sharp turn can jolt you with fear and the need to react on pure instinct. In most cases a map may do wonders, but there is nevertheless a time when you may need to ask directions. In the language of difficult conversation this helpful stranger by the roadside is referred to as a mediator. However, just as some individuals do everything possible to avoid asking for directions on a road trip, there are many who feel that they ‘should’ be able to navigate their way through conversations without

the need for external assistance. If this is possible, that is great. But not everything is within our control and sometimes we just end up lost. A mediator is a trained specialist; armed with every communication and facilitation tool you can imagine, helping you and the other person forge a path to effective communication. Any mediator on the panel of the Office of the Franchising Mediation Adviser (OFMA) must also be experienced in franchising, so that those needing assistance can feel confident that their helpful stranger is also an informed individual. Many will associate the word mediator with the words ‘conflict’ or ‘dispute’ and it can be quite a confronting thought to describe yourself as being in either situation. But a relationship does not have to be conflicted or litigious in any extreme way for mediation to be an effective forum. Any difference or difficulty can benefit from the presence of someone that is not connected to the topic of conversation. This is particularly true for franchise relationships, where preserving an ongoing relationship may be key to discussions. Mediation does not have to be about damage control or ending the

92 Business Franchise Australia and New Zealand

relationship (although this can be true for some circumstances). Franchise mediation can be effectively used as prevention rather than a cure and as an opportunity to build more profitable working relationships. The idea of mediation is to empower those who are having the conversation to be able to have it in an effective and meaningful way. The goal of this might be as simple as clarifying what needs to be discussed or may involve exploration of one or many issues with a view to finding a workable outcome. The role of the mediator is to facilitate this in a way that makes the goal possible, without taking sides or making judgements. A mediator will be used to conversations ‘hitting a wall’, that, to those involved may seem insurmountable. The comforting thing is that a mediator has helped people over the wall before, and they can do it again...if you are willing to try. Mediation is being effectively used in the franchising industry because, let’s face it, as soon as you have more than one person in a space you face differences, difficulties, politics, miscommunications, resistance to change or a rush to get to it, and a number of other descriptors.

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Business Franchise Australia and New Zealand 93

PROFILE e x pert a: dv Spray ice pav e austra l i a pt y lt d

“Franchise mediation can be effectively used as prevention rather than a cure and as an opportunity to build more profitable working relationships.” Bianca Keys, Assistant Franchising Mediation Adviser, Office of the Franchising Mediation Adviser (OFMA).

For some, there might be the feeling that they are just a ‘little bit lost’ and don’t necessarily need mediation at this stage. In such cases, where perhaps there is one issue, or a couple of straightforward ones, or where the quantum in question does not justify the fee for mediation, OFMA may be able to assist through their Early Intervention Service. This is a voluntary, informal and confidential service whereby OFMA assists through facilitating communications via telephone and email, with a view to finding common ground and possible outcomes. Mediation and the Early Intervention Service each have their place in an effective franchise relationship. Systems, whether small or large, are like road trips through your career and an affective neutral third party can be just the GPS you require. Taking that first step to ask the stranger by the roadside for some directional assistance can save you time, money, and the frustration of becoming lost, all of which are draining on the individual and the system within which they operate. For more information on having ‘that difficult conversation’ contact your GPS/ Mediator now. Before you find yourself lost. The role of the Office of the Franchising Mediation Adviser (OFMA) has been established under the Franchising Code of Conduct. OFMA assist parties to a franchise agreement to resolve their issues in a time and cost effective manner, utilising the skills of experienced franchise mediators across Australia. Contact with OFMA is confidential and negotiations are on a without prejudice basis. For further information visit OFMA’s website or contact them on the number below. Phone: 1800 150 667 (free call) Web:

www.franchisingmediationadviser com.au

94 Business Franchise Australia and New Zealand

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Our Rent-Try-Buy® Solution is perfect for franchisees who want to keep their options open. You won’t be locked into a long term contract. Instead, Silver Chef offers a simple 12 month term, so you have the flexibility to: • Buy equipment at any time during the first 12 months and receive a 75% rental rebate. • Return equipment at the end of the 12 month agreement if you don’t need it anymore. • Keep renting and we’ll continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. If you belong to a Silver Chef Accredited Franchise, you are already pre-approved for finance and you can access other great benefits. Speak to your franchisor today or call the Silver Chef Approval Centre on 1800 049 743 for further information.

Contact Silver Chef today on 1800 049 743 for fast, easy approval or visit www.silverchef.com.au/franchising

e x pert a dv ice

“It’s important to think hard about whether franchising might work for your business goals, and to get the right advice from your accountants or other business advisors.” David McKellar, Chartered Accountant, Marin Accountants.

Franchising:

an attractive option in these uncertain times?

Cash flow: often a major issue for small and medium sized businesses, cash flow problems can be exacerbated by poor business planning and systems. An existing franchise structure has the budgeting and forecasting mechanisms to offset this, but they need to be robust and accurate for the type of business and the number of franchisee operations involved.

t one time or another, many business owners and operators consider – however briefly – the idea of either franchising their operations, or buying into an established franchise business. As accounting advisors to small and medium sized businesses alike, we are often asked about the pros and cons of both these options. Taking on a franchise can seem pretty attractive in uncertain economic times and in the last two years, the number of franchise systems operating in the Australian business market has grown annually by 15 per cent, with many of these being started in the retail, administration and support services industries. All up, there are around 73,000 individual franchise ‘units’ in operation in Australia at the moment, an increase of around 22,000 from a decade ago.*

The franchise sector generally provides an opportunity for those with an entrepreneurial mindset who still want the support of established structures, systems and peers around them as they grow their business. And, while franchised businesses are also feeling the effects of the slowing economy, in many ways they are better protected and better equipped to face the problems ahead of them. A franchise network provides individual operators with a range of systems and support from head office franchisors, as well as a peer network to draw on for advice and ideas to grow their business in their individual areas. So what are the advantages (and disadvantages) of joining a franchise, as opposed to operating a more traditional business model? There are a number of points to consider here if you’re thinking about getting into franchising:

96 Business Franchise Australia and New Zealand

Access to capital: all businesses will need to access capital for growth, always a challenge in difficult economic times. Banks are often more willing to lend to established franchises with existing, proven performance and assets, and sometimes have specific packages available to certain franchises. Some franchisors will help aspiring franchisees by providing vendor finance for the purchase of a franchise. Costs: existing businesses can join buying groups to secure essential supplies and materials; however, with limited purchasing power it can be difficult to get the best prices and payment terms that are often available to larger competitors. Franchisors can achieve economies of scale and improve their buying power by aggregating the purchasing of all franchisees. Business processes: it’s often difficult and costly to set up and document business processes, and ensure they are up to date and best practice. For franchise businesses however, this is essential and anyone looking

to become a franchisee should ensure they have access to well documented, up to date business processes and policies. Franchisees should also have access to all the relevant patents, trademarks, copyrights and trade secrets critical to the franchise business. Staffing: it’s always hard to find and hold onto good staff, but a lack of systems and training for employees can make this even more of a problem. A good franchise operation should have employee management processes that include clear job descriptions, employment contracts and training manuals. Some franchisors will also help their franchisees in the employment and training of staff, as well as performance management processes should problems occur with individual employees. Branding and promotion: it can be expensive and difficult to develop a unique brand if you’re a small business, let alone effectively advertise and promote your business and its brand ‘footprint’. Joining an established franchise gives you access to an established brand, with the marketing materials to keep this front of mind with customers and other audiences. It also cuts down on cost, thanks to joint marketing funds from the franchisee pool that allow greater exposure for minimal expense. Other professional support: access to lawyers, accountants and other business professionals can be expensive if you’re a single operation. Franchise networks often have better access to experts selected by ‘head office’, and individual franchisees can also speak with other peers for advice and assistance. Exiting the business: many small business owners struggle with the challenge of exiting their business, often finding it hard to sell the existing operation or pass it on to successors from their families or staff. Franchise businesses however are well-used to succession planning – they constantly market to potential new franchisees and are quite comfortable with helping existing

franchisees sell their operation to new recruits. On the face of it, these are compelling advantages to anyone considering a shift to a franchise model. But it’s also important to remember that, as a franchisee, you are bound by the franchise agreement you sign to acquire the franchise. These can frequently regulate many aspects of your business, leaving you little room for originality or creativity as a business owner. Some franchisors will also set and enforce revenue targets, codes of practice and other compliance requirements on their franchisees. It’s important to think hard about whether franchising might work for your business goals, and to get the right advice from your accountants or other business advisors. The life of a franchisee might not be for everyone, but franchise businesses are a growing trend in Australia and, for some business sectors, a franchise arrangement can provide an attractive alternative to more traditional business models. Marin Accountants is a boutique accounting firm that provides personal, proactive and proven taxation and accounting services to business owners, professionals and family offices David McKellar is a chartered accountant at Marin Accountants. He has a particular focus on franchising and small business compliance and consulting. Contact David on: Phone: Email: Web:

03 9645 9229 davidm@marinaccountants. com.au www.marinaccountants.com.au

Important: This is not advice. Readers should not act solely on the basis of the material contained in this article. We therefore recommend that professional advice be sought before acting in any of the areas. Liability limited by a scheme approved under Professional Standards Legislation. * Source: Franchising Australia 2012, Griffith University 2012

Anthony Douglas – Principal coders (20 years digital experience, over 40 national and international awards).

Is your website catching your customers? By the time you have read the above headline, your potential customer has made the decision to click-through and engage with your business or move onto your competitors. When choosing your digital design agency choose a company that places weight on planning, spend the time in getting the functionality and usability right, then the design right. Below are some pointers: 1. Did the digital agency provide a well thought out Digital Marketing Plan? Every Marketing Plan needs a budget, that budget is broken down into specific areas: • Marketing & Strategic Planning • Creative Development • Production Development • Monthly Campaign Management • Social Marketing • Email Campaigns • SEO & SEM Campaign Management • Hosting

Within each area, you break down the specific elements that make a successful digital stream of activity.

2. Develop and agree upon a scope. It’s vital to explore all avenues and identify all your needs so an accurate scope can be defined from the start. It’s imperative for both parties to have a solid understanding of what the final deliverables will be.

3. Ask the digital agency to provide a site architecture documentation? Information Architecture is the structuring of your site. From stage one through to the end site, architecture and planning will result in a smooth development cycle. The site must be directed and most importantly designed with your audience in mind. We have only touched upon the first three steps on choosing the right digital agency.

“Whether it be a website, app etc., a well thought out digital strategy is key. Don’t fall in the trap thinking now you have a website it is going to increase your bottom-line, it won’t.” Contact Coders on 07 3257 7242 for more information.

Spotlight on Service : N at i ona l Franch ise Insu rance B ro k ers

AND NOW FOR SOMETHING COMPLETELY DIFFERENT!

ne year on and National Franchise Insurance Brokers is on the move in a big way.

Every now and again, someone comes up with a new idea and everyone benefits. That pretty much sums up the last twelve months for National Franchise Insurance Brokers (NFIB). “Identifying a niche in any market is one thing, but being able to fill that niche with a product that is relevant, cost-effective and of real benefit to the marketplace is something completely different,” said NFIB Executive Director Darryl Morris. And judging by the take-up of the NFIB service by some of Australia’s most respected and well-known franchised businesses, NFIB has filled the niche and then some! NFIB is a web-based insurance platform that’s been specifically designed for providing low-cost insurance cover for franchised businesses. Based around the brand’s website MYNFIB.com.au this highly simplified online insurance platform means that any franchised business can be insured in just four clicks of a computer mouse. “Every franchisor we speak to is extremely positive about our service offering so it seems all the time and effort we spent in researching and developing this insurance system has been well worth it. What we clearly identified from the outset was that insurance cover for any franchised business needed to be a low cost cinch. “And now that we have the likes of Boost Juice and Salsa, Hire-A-Hubby, Cheesecake

Shop, Wendy’s, Xpresso Delight and many other franchised businesses of this calibre, we’re very encouraged that we really are on the right track,” said Mr Morris. Only four pieces of basic information are required in order for NFIB to arrange cover for a franchised business: • the value of the franchised business • the gross profit of the franchised business • the level of public liability required by the franchised business • whether or not machinery breakdown is required by the franchised business “Like anyone who’s running a small to medium-size business, franchisees have better things to do than spending a day filling out forms and making phone calls and sending faxes. We’ve boiled the insurance process right down so that now it’s just a simple matter of sitting down, visiting our website and the entire process can be completed in a couple of minutes at the most. We also recognise that compliance is a key issue with any franchise business type, and we’ve ensured that all the boxes are ticked in that regard,” said Mr Morris. There are two types of insurance programs available to franchised businesses. The first is the NFIB Managed Program allowing a master franchisor to endorse NFIB as the preferred insurance provider for all franchisees within that business. The NFIB Managed Program has common insurance due dates and allows the master franchisor to go online and make sure that all franchisees have adequate levels of cover. The second

98 Business Franchise Australia and New Zealand

insurance program is the NFIB NonManaged Program that enables individual franchisees to insure their own businesses. “From our perspective and based on the daily feedback we get from our clients, the benefits of our service are twofold: our insurance premiums are very low and the time it takes to insure with us is negligible so it really is a win-win for all our clients.” For more information about National Franchise Insurance Brokers please contact Darryl Morris. Phone: 1800 776 747 Email: info@MYNFIB.com.au Web:

www.MYNFIB.com.au

YOU WANT CHEAPER AND EASIER BUSINESS INSURANCE. WE HAVE JUST THE TRICK.

To ﬁnd out how we can insure a franchised business in just four clicks, speak to Darryl Morris today on 1800 776 747 or email info@mynﬁb.com.au

MYNFIB.COM.AU National Franchise Insurance Brokers Pty Ltd is an authorised representative (ARLN 277977) of LTM Group Pty Ltd (AFSLN 245374)

NFI051

Business Franchise Australia and New Zealand 99

PROFILE e x pert a: dv Spray ice pav e austra l i a pt y lt d

“Social media has changed the way businesses position themselves online and offline in ways that are vital to discover and understand.” Michael Roach, Technology Practitioner, Social Media Business Boosters.

THE RIPPLE EFFECT:

SOCIAL MEDIA FOR A DEEPER UNDERSTANDING OF YOUR CUSTOMERS

s consumer behaviours change along with fast-evolving social media, businesses can be better equipped to succeed in digital marketing. The ‘social web’ now has a firm grip on how consumers are buying and behaving around companies, products and each other. In the last three to five years social media has changed the way businesses position themselves online and offline in ways that are vital to discover and understand. The simple gateway to success is to start elevating social media beyond a broadcast channel. Consumers are conducting a ‘war on noise’ and the digital filters built by email providers and social platforms are getting better which presents a new set of challenges.

GET BETTER AT ENGAGEMENT AND RETENTION The shift for companies that are adapting to the new operating environment is towards ‘people, not page views’. Businesses can start by tracking what each customer does before and after they become your customers. This helps to understand how valuable they are to you. The key aspects to look out for are: • How your customers are behaving in the

buying process; • How you are personalising the experience for the customer; • How developed is your company voice and authenticity? Businesses are beginning to capture data to skyrocket customer retention rates and build new business. According to the Customer Service Institute, 65 per cent of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.

Investigate: Whilst a single unified digital marketing suite is still some time off, business can still access sophisticated tools that do some or all of the above. Research which vendors best tie in with your marketing activities: Lithium is an example of brand monitoring, community management and social media management software for the enterprise (http://www.lithium.com); Salesforce are continuing to push social and build out their CMS, CRM and brand monitoring platform (http://www.salesforce.com); Facebook and Twitter continue to be the source of fans and followers in these

100 Business Franchise Australia and New Zealand

mainstay social networks. These platforms have both added advanced features to deeply integrate social activity with your website and phone applications (http://developers. facebook.com/docs/plugins/ and http://dev. twitter.com/). Investigate these features to enable social activity, feedback and sharing on your website.

GET BETTER AT PERSONALISING THE EXPERIENCE FOR YOUR CUSTOMER While the need to influence consumer behaviour is nothing new, “the consumer is king” has become a reality as social media permeates every step of the pre and post buying decision. Personal recommendations have always been a part of e-commerce (e.g. Amazon, Netflix and eBay) and social media is now beginning to provide even more indepth purchase data that can be mined by retailers to help increase sales. Analysts call personalisation the differentiating factor in e-commerce and digital commerce going forward, especially for multichannel retailers and new entrants online. Retailers need to both anticipate what consumers may want to purchase on the site but also provide items that consumers

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will be able to feel like they ‘discovered’ on the site.

and a sense of transparency deeply connects consumers with retailers.

One approach by U.S. based Pandora Radio is to get the customer to assist in ‘making the experience better’ by presenting a personalised item suggestion but asking: if the recommendation is not correct how can we make it better. It is well known that customers are more interested in a shopping experience that knows their preferences. If they are asked to improve the system in a tactical way with the assistance of website and social technologies it will result in a win-win.

One such challenge facing business is your company voice and authenticity in your social marketing. How do you guide the employee who posts to a personal Facebook profile or a Twitter account and occasionally mentions work? How do you manage online reputation of your services or products? The keys to poor reputation management are easily seen by looking at social media ‘fails’ and include these ingredients that can derail social media quickly:

Investigate: For the customers who purchase from a specific place less frequently, businesses struggle to collate enough data on an individual to actually help personalise the experience. The challenge for retailers is to get better at personalising the experience for consumers and social media can offer help for business.

• Social media presences that seem to quickly stray from their intended purpose. There is no clarity and consumers feel like they aren’t been ‘taken along for the ride’ with the company. • Social media engagement and community management has been (a) delegated to multiple disparate teams with the dreaded sense of “just getting some updates out there so customers know we’re alive” or (b) delegated to a junior staff member with no broad understanding of business objectives.

As we discussed above, retailers are increasingly installing social plugins from Facebook, Twitter, Pinterest and a number of others on their websites. This allows visitors to see what their friends bought or shared, what products relate to their Likes or Twitter interests, and to select friends they might want to invite to browse with them.

Investigate:

Business should understand the Facebook newsfeed better to serve information to shoppers in a useful, personalised format. Whilst a lot of data is kept from Facebook users, Facebook Insights can prove useful for determining your customers that are advocates.

Businesses are being forced to present a consistent company voice. Establishing and managing a set of social accounts on a variety of platforms requires a distinct social media team at the helm. Will this team operate in relative isolation or deeply integrate with your business objectives?

This is an area which will evolve in 2013. For example, Facebook is rumoured to be testing a “Want” button on its social network to supplement the “Like” button which has become almost synonymous with the company in recent years. There is tremendous potential in developers and retailers being able to mine this data from ‘wants’ as opposed to the open-ended ‘like.’ Businesses should also understand and refine tagging and social location data - utilising tools like Foursquare, Facebook/Instagram, Twitter to build a coherent picture.

GET BETTER AT COMPANY VOICE AND AUTHENTICITY Establishing mindshare, building goodwill

• Social media engagement has been given to a contractor or agency to look after whilst forgetting that onboarding can and should take longer than a few hours.

Businesses might begin by asking “when reputation management issues arise, how do you quickly identify and coordinate the digitally savvy team members to respond effectively and on message?” and support this by guidelines and a clear definition of How, Why, Where, and What for your company voice. A key step for business is to examine the tools and techniques available to help personalise your customers’ experiences so your brand is better integrated into their lives. By offering them better choices – contextualised and data informed - you achieve another win-win for lead generation. Your digital team will be the first port of call to optimise the flow and quality of information exchange on each platform.

102 Business Franchise Australia and New Zealand

In line with the rapid pace of social media, business can and should create reports on the fly based on their user behaviours and tie it to revenue. Neglecting to study how people are interacting with your business places you firmly on the back foot. Social media has changed the way consumers brands and products and data capture has allowed online retailers (in the main) to contextualise information for the buyer. There is a need for this to now extend to all brands. An authentic approach that puts the company on equal footing with the consumer is becoming the best way of quickly achieving rich, personal, and substantive relationships that support companies. Customers are also coming along for this ride, if you let them. A helpful starting point is to look at what “social businesses” are doing online: • Listens to what its customers have to say and is eager to receive feedback. • Negative feedback is acknowledged and addressed in an honest and transparent way. • They look at opportunities to involve customers in the product development cycle. • A social business does not simply sell products, it sells customer experience. Michael J Roach is a technologist and digital practitioner working with Franchising International. He has previously presented Culturelink World Conference in Croatia and has worked internationally for corporate clients including Kimberly-Clark. Michael is an active follower of industry developments and presents a weekly radio show covering global trends at rabbitradio.com.au. Social Media Business Boosters is an international franchise focused on helping entrepreneurs to establish successful social media marketing businesses. The full training and business support offered guarantees new franchisees get started fast. Find out more: Email: connect@SMBBoost.com Web: www. SocialMediaBusinessBoosters.co

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Spotlight on Service : IP So lu t i o ns In t er nat i o na l

Protect your business from Cybercrime Y

ou may have heard about the recent credit card fraud in which the credit details of up to half a million Australians were compromised. Cybercrime is on the rise. Research, conducted by Ponemon Institute, revealed that 54 per cent of respondents have experienced at least one data breach in the last year, with nearly a fifth (19 per cent) experiencing more than four. Of real concern is that those companies which have so far avoided a data breach lacked real awareness of the financial and long-term damage that a breach can have on a company. In the latest fraud, committed by computer hackers from a Romanian syndicate, the alleged criminals gained access to 100 small retail outlets where the credit card details of up to 500,000 Australians were stored. Thousands of counterfeit transactions were carried out in numerous overseas locations including Europe, Hong Kong, Australia and the United States. According to a report on Cybercrime by Norton, Australians lost $4.8 billion through direct cash and lost productivity to online criminals last year. Data breaches like these can cost small businesses in a big way. From losing money and information to losing the trust of your customers, in some cases small businesses never recover from a breach. “The damage to a company’s brand that can occur from these types of security breaches can be devastating,” says IP Solutions International Director of Sales and Marketing, Eric Maya. “If your business processes, stores or transmits credit card data, then you are required to comply with the Payment Card Industry Data Security Standard (PCI DSS).

“Created by the major payment card brands, PCI DSS codifies a set of security best practices that help organisations protect cardholder data. PCI compliance allows organisations to process credit cards and avoid hefty fines but - more importantly - it drastically reduces the risk of a devastating data breach. “Failure to comply with PCI can result in heavy fines, restrictions, or even permanent expulsion from card acceptance programs. Fortunately, IP Solutions can assist you by providing a PCI DSS compliant solution that addresses 100 per cent of your network compliance requirements, significantly reducing the cost, risks and complexity associated with PCI DSS compliance,” he said. For franchisees running small to medium sized sites, IP Solutions International can provide MerchantSECURE, a cloud based network management solution. The service gives smaller businesses the level of security and peace of mind previously only enjoyed by large corporations with significant IT budgets, all for one low monthly fee. “MerchantSECURE protects the business in a number of different ways. It significantly reduces the risk of credit card fraud, brand damage, and the costs associated with fines, lost customers and business interruption. Franchisees particular at busy times of the year such as Christmas will appreciate the importance of security, reliability and business continuity,” Eric said. IP Solutions International are experts in protecting sensitive cardholder and client data, and through their solutions can assist organisations with their review, analysis and design straight through to implementation of a fully managed service which is level 1 PCI DSS compliant. It all sounds very

104 Business Franchise Australia and New Zealand

complicated but by working with a company that has expertise working within the retail, small businesses and franchise sector, it can be made easy. “Another unique benefit of MerchantSECURE is that it’s not restricted by region or individual internet service providers, franchisees that are expanding overseas can securely manage retail outlets in any country using any ISP from one central location via the cloud based PCI DSS secure central management system,” says Eric. IP Solutions International provides a diverse range of Payment Card Industry Data Security Standard (PCI DSS) compliant products and services. MerchantSECURE is the world’s first PCI DSS certified network management service. The company’s products and services help clients reduce the costs, risks and leads times associated with achieving and maintaining credit card security compliance. IP Solutions assists clients throughout the entire PCI DSS lifecycle, from credit card data discovery through to de-scoping, specialist outsourcing and compliance maintenance via a range of pre-certified PCI DSS solutions. “We believe that no other company is able to offer the same experience, expertise and solution depth within the area of PCI DSS compliance,” says Eric. If you need to protect your customers and cash flow contact IP Solutions International to find out just how easy it can be: Phone: 02 8231 6644 Email: merchantsecure@ipsi.com.au Web: www.ipsi.com.au

Business Franchise Australia and New Zealand 105

Are you letting your people slow your business down? Having good staff is the only way for businesses to grow, yet after kicking off with great fanfare business operators can allow people problems to interfere with their success. ‘Staffing issues’ becomes the status quo and they get used to thinking this is normal. Often compensating by putting in crazy hours they get so far inside their business they cannot see the solutions.

MAKING ‘PEOPLE’ WORK

Are you frustrated at staff that treat you as a ‘wage’ resource? Don’t be surprised if you have been treating your people as a ‘human’ resource. People Services is about building the employment relationship not administering it. We provide flexible solutions including: Tailoring our People Services to create the franchisor employer brand Building our People Services into standard procedures and training franchise managers how to use them

As-needed for a problem, task or project including: Recruitment and induction Training for supervisors and managers Warnings and disciplinary issues Dispute and issue resolution Employee development Horatio, our integrated SaaS (software as a solution) automating key employment processes

Franchise BUSINESS

Failing to properly manage staff is an expensive risk. Compliance audits or incidents can end up in court costing thousands in lost time, negative publicity, hefty fines and penalties. Our People Services take into account the current workplace laws and regulations giving you peace of mind especially as your outlay could be covered several times over by just one avoided fine^. Our approach is so effective that our clients achieve a 20% increase on their wages ROI* through improved productivity.

AU S TR A LI A A N D N E W Z E A L A N D

DO YOU WANT TO STAY INFORMED ABOUT WHAT’S HAPPENING AT THE FOREFRONT OF FRANCHISING?

We integrate with your operations creating a ‘turnkey’ solution for managing your staff. Franchises invest so much into their brand; don’t let one poor operator, bad decision or mismanaged situation put your reputation and credibility on the line.

WANT TO STAY ON TOP OF THE LATEST NEWS? SUBSCRIBE TO Business Franchise Australia and New Zealand’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

Call (03) 9016 3827, Skype metamanagement or use our online form at www.metamanagement.net.au/contact-us/. Contact us for an introductory consultation (conditions apply) and we will provide Business Franchise Magazines readers a complimentary written one-page response. *Based on client feedback ^A single breach of the Fair Work Act can attract fines up to $33,000

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30/11/12 12:40 PM

To subscribe visit www.businessfranchiseaustralia.com.au

Business Franchise Australia and New Zealand 107

Fr a nchisor in D ep th : Sl eepy ’s

The

Mattress Experts D

id you know that sleeping on the right mattress can determine how happy and well you feel when you wake up? Sleepy’s franchisees do, and, as the mattress experts they are committed to fitting their customer to the right mattress. Sleepy’s National Marketing Manager, Kate Smith, says that Sleepy’s focus is solely on this goal. “For us it’s all about the mattress. Walk into our stores and you see an attractive space filled solely with mattresses and bases. There is virtually nothing in the way of bed side tables, bed ensembles, bedding etc, it’s all about the mattress and finding the right one for the customer. “We’re comfortable with filling this niche in the market. We’re not trying to be all things to all people, but when someone needs a new mattress we want to the first place they think of,” Kate says.

108 Business Franchise Australia and New Zealand

“For our franchisees, the benefit is received through lower set up costs. Through stocking only mattresses and bases, our floor space does not need to be as large as that of other bed retailers. Our average space is between 300 – 350m² compared with other retailers who need space in excess of 1000m². “Sleepy’s range includes an average of 35 mattresses, and for the franchisee it’s about taking the customer on the journey to find them the right mattress. “We have close relationships with our key suppliers and the Chiropractors’ Association of Australia. All franchisees are trained in assessing the spinal alignment of the customer and they in turn train their staff. Once this is established they are able to more clearly determine the right mattress for the customer. “This means that the selection can be narrowed down to three or four mattress options for the customer.”

A simple model Sleepy’s began operations in 2001 and now have 15 franchised stores and seven company-owned stores across the country. Sleepy’s plan is to establish a presence in all major markets throughout Australia, achieving a balanced geographical spread in both regional and metropolitan areas. All new stores will be located in areas considered to be strategically important to company growth. Ideally, a Sleepy’s store is situated in a ‘bulky goods’ centre with at least one other mattress or bedding retailer, whose target market is similar to that of Sleepy’s. This is a convenient way for the customer to shop and make their final decision. Stores trade seven days and a typical Sleepy’s store will require one to two part-time staff in addition to the franchise owner. National Franchise Manager, Guy Elliott, says that the beauty of the Sleepy’s business model is its simplicity. “When people ask me “Why Sleepy’s?”, I always talk about the simplicity of the Sleepy’s model. The concept is clear and simple, a shop floor with mattresses in it, a clear selling proposition and method through which to sell,” he said.

Factors for Franchisee Success There are two important factors Guy looks for in potential Sleepy’s franchisees. “As with any type of business, the first factor we look for in potential franchisees is passion for the business and for the product,” said Guy. “Secondly, and equally as important, our franchisees must have the ability to sell to the customer and to close the sale. “The ability for potential franchisees to articulate why they will be able to sell the products to the customers is extremely important. They need to be able to demonstrate that they have skills in selling the product and the desire to help the customer and solve the customer’s problem by fitting them to the right mattress,” he said. Kate goes on to say that Sleepy’s prides its reputation on selling the customer the right bed. “We offer a 60 night comfort exchange guarantee. This means that the customer has between 14 and 60 nights to sleep on the mattress, and, if during this time they are not happy with what they have purchased, then, they can exchange the mattress for another,”

Kate said.

product sector

“We literally stake our reputation on fitting the customer with the right mattress; if it’s not right then we will refit, and, as an added benefit, with every purchase we also offer free old mattress removal.” Kate explains that for customers, the purchase of a mattress is an important decision. After all, we spend a third of our lives in bed. “Customers will often research their purchase online, and this has been kept in mind with the recent developments to our website. Customers can research our mattresses online, and then come to the store where they will receive the personalised service to help them make the final decision. “Usually people only purchase a mattress every 8 to 10 years, and often during this time their needs have changed. It’s important our franchisees and sales staff are able to understand the customer’s needs and they are extensively trained to do so,” Kate said.

Become a Franchisee Sleepy’s understand that investing in a business takes thought and consideration. With the purchase of a franchise, Sleepy’s offers you: • A simple, proven selling system that works • A stable industry with healthy margins • Product with leading technology and exclusive endorsements, regularly updated and expanded • Professionally styled, fully stocked showrooms in locations relevant to our

• A new or existing store can be purchased depending on availability. • Sleepy’s national advertising campaigns with comprehensive, cost effective marketing and advertising programs • On-going training and IT support • Full support from the Sleepy’s management team Your approximate capital outlay required for a new store is $165,000 to $200,000, depending on the size of the store.

Support Support Office provides comprehensive back up both at the beginning and an ongoing basis. “Our job is to provide the management, marketing and administration expertise and experience, contributing to the individual franchised stores ability to operate efficiently and profitably,” says Guy. “Sleepy’s also manages and maintains trade agreement negotiations and supplier relationships on behalf of its franchisees. “All franchisees receive a mix of extensive training, spending two weeks at our Support Office in Queensland and out in stores. This time is split between extensive product knowledge training, training in sales techniques and becoming familiar with the bedding environment,” he said. “Training in our sales steps is an important part of the training process,” Kate continues. “Whether you are directly experienced in selling or not, the ability to perform a needs

Business Franchise Australia and New Zealand 109

Fr a nchisor in D ep th : Sl eepy ’s

techniques you will reap the rewards. Sleepy’s supports you very well, provides all the training necessary and ongoing support. You are never alone in this franchise and I’ve found that other franchisees are always there to help you as well. If you love to listen, learn, do everything to be successful, and try new things then a Sleepy’s franchise could be a very suitable business for you to invest into.” Sunil, Sleepy’s Macgregor “Sleepy’s is synonymous with good quality and customer service. We are known in this area for our customer service and I stand behind the product we sell. I love the idea of our 60 Night Comfort Exchange Guarantee and our exclusive Chiropractic Collection endorsed by the Chiropractic Association of Australia gives us a point of difference from other mattress retailers.” Sue, Sleepy’s Rockhampton

“Because all we do is sell mattresses, all the staff are very knowledgeable and they can really benefit people who are looking to make their next mattress purchase. And of course, the mattress exchange and free old mattress removal, where else can people go to get that sort of service?” Josh, Sleepy’s Osborne Park

analysis for the customer is important in order to help build rapport and close the sale.” Franchisees also receive assistance in planning for the opening and operations of the store, and in coordination of store planning, layout and design.

Marketing As a Sleepy’s franchisee you will receive the benefit of a national marketing campaign, as well as assistance with Local Area Marketing. “We work with the franchisees to establish the right local media campaign to drive the level of enquiry they require to meet their sales targets,” says Kate. “This may be through traditional media

outlets such as newspapers and direct mail campaigns, or through activity-based events. We are flexible and offer the level of support the franchisee is comfortable with. Some people feel comfortable with conducting their own activities, while others need more assistance.”

Franchisees say it best Current Sleepy’s franchisees provide some testaments as to their experiences… “Sleepy’s is an excellent franchise for anybody who is prepared to work hard in order to lay the foundations for their business and reap the rewards. You must love meeting customers and enjoy finding solutions. If you are passionate about owning your own business and are prepared to follow the proven selling method and

110 Business Franchise Australia and New Zealand

“The business is a very simple model that seems to have cornered a niche area of mattress sales, that others have tried and failed. The company is going from strength to strength with new leadership in most areas of the business. With a low entry financial outlay and the benefit of being in a franchise, I would recommend this business to anyone with the hands on drive and ambition to succeed.” Melissa, Sleepy’s Helensvale Currently, short and longer term opportunities exist in Maroochydore QLD, Western Sydney, Melbourne and Darwin and Sleepy’s are continuously searching for additional opportunities. If you would like more information about becoming a Sleepy’s franchisee contact National Franchise Manager, Guy Elliott. Phone: 07 3895 4100 Mob: 0434 254 154 Web: www.sleepys.com.au

CMY

Business Franchise Australia and New Zealand 111

h ot to pics

Behind the

headlines Jason Gehrke, Director, Franchise Advisory Centre.

NSW Small Business Commissioner to have Code powers Legislation introduced to the New South Wales parliament to formalise the role of the state’s Small Business Commissioner gives the commissioner powers to develop industry codes of practice, in addition to the ability to be joined as a party in disputes. The Small Business Commissioner Bill 2012, tabled in NSW parliament on November 21 by Small Business Minister Katrina Hodgkinson, seeks to provide legislative backing for the Small Business Commissioner (SBC) role, which has been in existence since late last year and filled by Yasmin King. While the bill gives the commissioner powers to develop industry codes of practice, the bill is silent on the commissioner’s powers to prescribe or enforce such codes of practice, unlike the South Australian SBC bill introduced last year which empowers the SA commissioner to develop and enforce mandatory industry codes of conduct, and which also included a system of fines and penalties. The NSW Small Business Commissioner bill maintains a significant focus on dispute resolution. It is yet to be passed as law.

NZ franchisor numbers increase but franchisee numbers decrease The number of franchise systems operating in New Zealand has increased to 485 in 2012 from 450 in 2010, but the number of franchised outlets has decreased by 1,200 from a high of 23,600 to 24,400 for the same

period, according to the Franchise New Zealand 2012 survey released recently. The survey also found that despite the drop in outlet numbers, the number of people employed through franchises increased to more than 100,000, up from 80,400 in 2010.

Traineeship funding cutbacks to impact fast food franchises Federal government cutbacks that slash traineeship funding from $4,000 to $1,500 per participant could have a significant effect on the hiring patterns of Australia’s fast food brands, including McDonald’s and Hungry Jacks, which rely on the incentive to employ young, part-time workers, according to a media report. The reduction in funding of traineeships for part-time employees will help the government fund an additional 21,000 apprenticeships for tradespeople in the construction industry.

Former Victorian Small Business Commissioner awarded national role Former Victorian state Small Business Commissioner Mark Brennan has been appointed to the role of inaugural Australian Small Business Commissioner. Brennan was the first ever state-based Small Business Commissioner (SBC) in Australia, and served as Victorian SBC for seven years. The Victorian SBC model was later used as a benchmark by South Australia, Western Australia and New South Wales in developing their own Small Business Commissioner roles.

112 Business Franchise Australia and New Zealand

The federal SBC will work in consultation with industry and state governments to ensure that small business concerns are heard and taken into consideration across government. The new role commences on January 2, 2013.

Retravision brand changes owners; Stores likely to rebrand Almost 180 Retravision outlets throughout Australia could rebrand following the announcement that the group will be acquired by retail giant Narta group, which owns Betta Electrical and Bi-Rite Electrical. Most Retravision stores in eastern Australia are likely to rebrand to Betta or Bi-Rite, with about 25 stores in Western Australia expected to continue to trade under the Retravision brand. Retravision’s South group was placed into administration earlier this year.

Retail Food Group acquires another NZ coffee brand Listed multi-brand franchisor Retail Food Group (RFG) has announced a conditional purchase of New Zealand-based mobile coffee chain The Coffee Guy in a deal worth NZD$5.5 million. The Coffee Guy has 55 mobile espresso vans, and is developing new retail formats including drive-through, hole-in-the-wall expresso bars, and a fixed container model. It will be the second New Zealand coffee chain to be acquired by RFG following last year’s purchase of Esquire’s coffee. The sale is expected to be completed in late November, with The Coffee Guy founder Richard Karam remaining to launch the business into the Australian market.

PROFESSIONAL SERVICES LISTINGS

HARMANS LAWYERS

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E mark.sherry@harmans.co.nz www.harmans.co.nz If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help. Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

the magazine for franchisees

Franchise

Liston Landers

242-246 Glenferrie Road, Malvern VIC 3144 P 03 9509 0366 F 03 9509 3076 Contact Shaun Newton E shaun.newton@listonlanders.com.au www.listonlanders.com.au We can help you to make strategic and successful franchise decisions. We are: Experienced: A Chartered Accounting and Financial Advisory Firm, acting in the best interests of clients (in Melbourne and regional Victoria) for over 30 years. Recognised as leaders in the field, with representation on the panels of ‘Big Four’ banks and Franchise Council of Australia membership.

Providers of a complete franchise solution: • Valuations (APES 225 compliant). • Establishment, expansion and recruitment advice for franchisors. • Selection, evaluation, purchase/sales and tax advice for franchisees. • Provision of annual tax and compliance services. • Independent appraisals. • Analysis of goals, risks and benefits. Knowledgeable: with a detailed understanding of over 30 franchise systems, and an ongoing commitment to continuing professional development. Reliable: providing valuation assurances to your financier and a five-day valuation turnaround. Client-focused: Direct and after-hours access to partners, professionalism and empathy for individuals and businesses. Committed to helping our clients achieve a lifetime of financial independence. Contact us today.

Wisewould Mahony Lawyers

BUSINESS

AUSTRA LIA a n d n e w z e a l a n d

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au Lawyers in love….with Franchising www.wisewouldmahony.com.au 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

Business Franchise Australia and New Zealand 113

FRANCHISE LISTINGS FRANCHISE

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

RETAIL/FOODSERVICE

600

FCA, AACS, Retail Traders Assoc, AIM, VECCI

POA

$350,000

BLIND/CURTAIN CLEANING AND REPAIRS

BMMA, FCA, Healthguard

$40,000

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

ELECTRICAL TEST AND TAG

FCA

$32,500

$43,500 + GST + Vehicle

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE

6 (@1/7/12)

FCA

$50,000

$150,000 + (DEPENDENT UPON SITE CONDITIONS)

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au/franchising

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$49,900 + GST

$250,000 + GST

BEAUTY AND CUSTOMER SERVICE EXCELLENCE

FCA

$45,000

$250,000 - $350,000 FROM $129,600 $47,950

7-ELEVEN STORES 357 Ferntree Gully Road, Mount Waverley VIC 3149 Ph: 03 9541 0711 Fax: 03 9543 6141 Email: szh@7eleven.com.au Website: www.7elevenfranchise.com.au AMAZING CLEAN Ph: 0408 32 55 44 Fax: 07 5457 0725 Email: amazingclean@msn.com Website: www.amazingclean.com.au

BRAZILIAN BEAUTY (AUST) PTY LTD 45 Crosby Road, Albion QLD 4010 Ph: 07 3262 8984 Fax: 07 3857 6212 Email: headoffice@brazilianbeauty.com.au Website: www.brazilianbeauty.com.au

NATURE OF BUSINESS

CAFE2U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchise@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

Over 200 worldwide

FCA, IFA

INITIAL FEE INCLUDED IN PURCHASE PRICE

CAR CARE AUSTRALIA PTY LTD 11/14 Phillipmore Street Fremantle WA 6160 Ph: 1300 227 227 Email: franchising@carcare.net.au Website: www.carcare.net.au

MOBILE CAR DETAILING

FCA

$34,950

CREMA ESPRESSO 118 Varsity Parade, Varsity Lakes QLD 4227 Ph: 07 5562 5516 Fax: 07 5562 5543 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au

PREMIUM CAFÉ FRANCHISE

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: michelle@ellabache.com.au Website: www.franchise.ellabache.com.au

SKIN CARE, BEAUTY INDUSTRY

ENVIROBLAST PTY LTD Level1, 91 Upton Street Bundall QLD 4217 Ph: 1300 66 81 13 or 07 5574 0015 Fax: 07 5574 0590 Email: info@enviroblast.com.au Website: www.enviroblast.com.au

ENVIRONMENTALLY FRIENDLY PRESSURE CLEANING

COURIER SERVICE

Franchise Council $45,000 + GST of Australia Incl. Training

150 Franchise Council Nationally of Australia (FCA)

Dependent on Site conditions $250k-$450K

$22,000

$100,000 - $300,000

FCA

Inclusive

$149,000

650+

FCA

From $25K+GST

$25K+GST

AUSTRALIA’S LARGEST BOOKKEEPING FRANCHISE

150

FCA, AAT, Inst. Of Certified Bookkeepers

$32,000 + GST

$38,000 (Franchise fee & equipment)

FORMALWEAR EXPRESS MOBILE SUIT HIRE

Between $22,000 & $44,000

$22,000

GELATO RETAILER

45 WORLDWIDE

FCA

$40,000

$350,000

A ONE-STOP SHOP FOR ALL TRADE SERVICES

$50,000 + gst

$10,000 - $15,000 + gst start up costs

IN-HOME CARE FOR SENIORS

QUIT SMOKING, WEIGHT LOSS

AUD $8,500

FRANCHISED COMMERCIAL CLEANING

FCA

$13,850 + GST

JESTERS FRANCHISING PTY LTD Unit 1, 34 Prindiville Drive, Wangara Ph: 08 9309 2200 Fax: 08 9309 2199 Email: information@jesters.com.au Website: www.jesters.com.au

GOURMET FOOD TO GO

$40,000

$220,000

JETTS PO Box 1295 Mooloolaba QLD 4557 Ph: 07 5458 5300 Fax: 07 5458 5399 Email: travis.barnes@jetts.com.au Website: www.jetts.com.au

24HR GYM FRANCHISE

170+ in Aus / NZ

$40,000 + GST

$500k - $750k depending on site

JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: franchise.sales@jimsfencing.net Website: www.jimsfencing.net

FENCE INSTALLATION SERVICES

APPROX 150

MBA, FCA

Included in Purchase Price

From $50,000 + GST

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: kkinfo@kwikkerb.com.au Website: www.kwikkerb.com.au

DOMESTIC & COMMERCIAL CONCRETE EDGING

300+

POA

LINK BUSINESS PO Box 12 324, Penrose, Auckland New Zealand Ph: +64 9 579 9226 Fax: +64 9 525 1457 Email: kevina@linkbusiness.co.nz Website: www.linkbusiness.co.nz

BUSINESS BROKING, SALES

None

From $5,000

LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 0423 312 550 Email: info@littlekickers.com.au Website: www.littlekickers.com.au

PRE-SCHOOL SPORTS

175 approx.

FCA

$15,000 $20,000

POA

LOLLYPOTZ 6/66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: sales@lollypotz.com.au Website: www.lollypotz.com.au

RETAIL AND INTERNET

35 AUSTRALIA & 3 NZ

FCA, FANZ

$55,000

$70,000 - $100,000

MR WOW CLEANING SERVICES 198 Rosewood Laidley Road Lanefield Ph: 07 5464 1130 Fax: 07 5464 1238 Email: franchise@mrwow.com.au Website: www.mrwowcleaning.com.au

COMPLETE EXTERNAL/ INTERNAL CLEANING SERVICE

2 franchise/ 3 vehicles

$25,000

$40,500 - $41,500

NANDO’S AUSTRALIA 40 Mollison Street, Abbotsford VIC 3067 Ph: 03 9385 0777 Fax: 03 9385 0788 Email: reception@nandos.com.au Website: www.franchisenandos.com.au

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

270 +

FCA

$45,000 + GST

$380,000 - $450,000 + GST

NATRAD 40 Overseas Drive, Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

80 outlets

FCA, AAAA, VASA

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: sales@ordermate.com.au Website: www.ordermate.com.au

FRANCHISE POS SOLUTION

FCA, RCA, AHA

PEDDERS SUSPENSION 6 Bridge Road, Keysborough VIC 3173 Ph: 03 9706 3500 Fax: 03 9706 3355 Email: franchising@pedders.com.au Website: www.pedders.com.au

SHOCKS, STEERING, SUSPENSION, TOWBARS & BRAKES SPECIALIST

120+ Australia Wide

FCA

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au FIRST CLASS ACCOUNTS Suite 8, 34-36 Glenferrie Drive, Robina QLD 4226 Ph: 1800 118 611 Fax: 07 5578 9028 Email: info@firstclassaccounts.com Website: www.firstclassaccounts.com FORMALWEAR EXPRESS Ph: 1300 367 625 Fax: 07 5539 4140 Email: info@formalwearexpress.com.au Website: www.formalwearexpress.com.au GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au HIRE A TRADESMAN PO Box 530 Elsternwick VIC 3185 Ph: 1300 79 HIRE (4473) Fax: 03 8456 6275 Email: info@hireatradesman.com.au Website: www.hireatradesman.com.au HOME INSTEAD SENIOR CARE L3 Toowong Tower, 9 Sherwood Road, Toowong QLD 4066 Ph: 07 3720 8400 Fax: 07 3720 8644 Email: franchise@homeinstead.com.au Website: www.homeinstead.com.au INSPIRE CLINICS (POWER HYPNOSIS) PO Box 11153, Papamoa 3151 NZ Ph: 0064 7 574 8438 Fax: 0064 7 572 3781 Email: stellafisk@clear.net.nz Website: www.powerhypnosis.co.nz JAN PRO CLEANING SYSTEMS Suite 107, 12 Cato Street Hawthorn East VIC 3123 Ph: 1300 JAN PRO Email: info.melb@jan-pro.com or riaz.rafiq@jan-pro.com Website: www.jan-pro.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: bdm@justcuts.com Website: www.justcuts.com

114 Business Franchise Australia and New Zealand

Franchise Council $52,000 inc GST of Australia

$80,000

$16,500 inc GST $200,000 - $350,000

FRANCHISE LISTINGS FRANCHISE

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

24 HOUSE GYM FRANCHISE

IHRSA, FITNESS AUSTRALIA, FCA

$10,000

$229,000 INCLUDING EQUIPMENT

DAIRY MANUFACTURE & DISTRIBUTOR

Nil

50K

RED ROOSTER FOODS PTY LTD Level 1, Unit 17, 202 Ferntree Gully Road Notting Hill VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$50K

$450K+

RENT THE ROO PO Box 2150, Howrah LPO TAS 7018 Ph: 03 6247 3826 Fax: 03 6247 3853 Email: franchising@renttheroo.com Website: www.renttheroo.com.au

FURNITURE AND APPLIANCE RENTALS

60 territories

FCA

$150,000

$250,000

BUILDING INSPECTIONS

Institute of Engineers

$68,500 + GST

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

FRESH MEXICAN GRILL

FCA Membership

$50,000 Plus GST

$400,000 - $450,000 Plus GST (Food Court Model)

MATTRESS RETAILER

Bulky Goods Assoc/FCA

$40,000

$165,000 - $200,000

24 HOUR FITNESS FRANCHISE

FCA

$49K plus GST

$500K-$700K inc. Equip. Financing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snapontools.com.au

MOBILE TOOL AND EQUIPMENT STORE

160

FANZ, FCA

$40,000

$37,000 with Snapon finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: alistairb@snooze.com.au Website: www.snooze.com.au

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SOCIAL MEDIA MARKETING FRANCHISE

$39,000

Vendor Finance by Application

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$15,000 (Licence Only)

$75 P/W

CONVENIENCE RETAIL

630+

RESTORATION CLEANING

FCA, NUCCA

From $20,000

From $30,000

SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: graham@sumosalad.com Website: www.sumosalad.com

HEALTHY FRESH FAST FOOD

FCA

$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: amigo@tacobill.com.au Website: www.tacobill.com.au

MEXICAN RESTAURANT, BAR AND TAKEAWAY

Restaurant Catering Victoria

$50,000

$450.000

TAX & ACCOUNTING SERVICES

30+

POA

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@ telechoice.com.au Website: www.telechoice.com.au

RETAIL TELECOMMUNICATIONS

153

FCA

From $200,000

THE AUSTRALIAN DRUG DETECTION AGENCY PTY LTD PO Box 300 647 Albany, North Shore City 0752 NZ Ph: +64 9 477 0032 Email: kirk.hardy@tadda.com.au Website: www.tadda.com.au

DRUG TESTING & EDUCATIONAL SERVICES

POA

CAKE RETAILING AND WHOLESALING

Approximately 200

FCA

$45,000 + GST for a new store

$100,000 to $700,000

MOBILE LEATHER & VINYL REPAIRS

Starting from $45,000 + GST

$60,000 + GST

CAL-MEX TACQUERIA

NZ Retailers Association

NZ $50,000

NZ $300,000 + GST

THE TIMBER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Fax: 07 5563 3477 Email: info@thetimberdoctor.com.au Website: www.thetimberdoctor.com.au

MOBILE TIMBER REPAIRS

$35,000 (plus GST)

$60,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: admin@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au

BUSINESS CONSULTING

80+

$75,000

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: admin@thextonarmstrong.co.nz Website: www.thextonarmstrong.co.nz

BUSINESS CONSULTING

50+

$59,500+GST

TOOLFORCE (Newtools Australia) 1 Romford Road, Kings Park NSW 2148 Ph: 02 9831 6555 Fax: 02 9831 6996 Email: avernon@newtools.com.au Website: www.toolforce.com.au

AUTOMOTIVE TOOL SALES

N/A

$40,000

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: newstores@totaltools.com.au Website: www.totaltools.com.au

TRADE & INDUSTRIAL TOOL RETAILER

FCA

$50K

$800K - $1MIL

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com Website: www.vipfranchisesales.com.au

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$17,500

$25,000

PLUS FITNESS 24/7 16/1 Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: info@plusfitness.com.au Website: www.plusfitness247.com.au PROCAL DAIRIES PTY LTD 183-187 Northbourne Road Campbellfield Ph: 1300 776 225 Fax: 1300 784 500 Email: info@procal.com.au Website: www.procal.com.au

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Website: www.resicert.com/lifestyle RYCO 24•7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com.au Website: www.ryco247.com SALSA’S FRESH MEX GRILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PTY LTD Unit 9/16 Metroplex Avenue, Murrarie QLD 4172 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: guy.elliot@mattressinvestments.com.au Website: www.sleepys.com.au SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au

SOCIAL MEDIA BUSINESS BOOSTERS PO Box 757, Sanctuary Cove QLD 4212 Ph: 07 5577 8166 Fax: 07 5577 8266 Email: max@socialmediabusinessboosters.com Website: www.SocialMediaBusinessBoosters.co SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: franchdev@caltex.com.au Website: www.caltex.com.au STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: othrelfall@steamatic.com.au Website: www.steamatic.com.au

TAXSMART ACCOUNTANTS & ADVISORS PO Box 2568, Ascot QLD 4007 Ph: 0431 379 645 Fax: 1800 398 844 Email: franchise@taxsmart.com.au Website: www.taxsmart.com.au

THE CHEESECAKE SHOP 2 Lisbon Street Villawood NSW 2163 Ph: 02 9723 1011 Fax: 02 9727 6771 Email: franchise@cheesecake.com.au Website: www.franchise.cheesecake.com.au THE LEATHER DOCTOR 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: info@theleatherdoctor.net.au Website: www.myleatherdoctor.com.au THE ORIGINAL CALIFORNIA BURRITO COMPANY PO Box 106956, Auckland NZ 1143 Ph: +64 (0)9 354 4815 Fax: +64 (0)9 972 0256 Email: blessy@gilmoss.com or jeffmoss@gilmoss.com Website: www.californiaburrito.co.nz

NATURE OF BUSINESS

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: franchise@wet-seal.ws Website: www.wet-seal.ws

SUPPLY & INSTALLATION OF 49 in Australia WATERPROOFING & UNDERFLOOR / 7 in New HEATING SYSTEMS Zealand

ZARRAFFA’S COFFEE 1/54 Siganto Drive, Helensvale QLD Ph: 07 5500 0800 Fax: 07 5500 0900 Email: franchise@zarraffas.com Website: www.zarraffas.com

SPECIALTY COFFEE PROVIDER AND FRANCHISOR

Franchise Council $150k to $800k of Australia

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST FCA

$50,000-$75,000 depending on store

$200k

$50K AUD +GST, $50K NZD +GST From $400,000

Business Franchise Australia and New Zealand 115

FRANCHISE A-Z FRANCHISE LISTINGS DIRECTORY 7-Eleven 7-Eleven is a globally recognised brand and Australia’s number one convenience retailer, operating almost 600 stores and serving around 130 million customers a year. Our stores are fresh and modern with key points of difference being our Slurpee and munch brands.

You’ll be provided with the training, tools and products you need so you can focus on providing excellent customer service and the highest standard of store presentation.

We provide a turn-key set up for Franchisees, negotiating lease arrangements, and paying the rent. We cover maintenance, equipment, and support services.

We are always looking for the right people to join us as Franchisees. If you have a passion to succeed, great organisational skills, a positive can-do attitude and want to be part of our success, visit www.7elevenfranchise. com.au

Amazing Clean

as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Backcare & Seating Backcare & Seating (BCS) is a unique retail concept established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. We are committed to opening successful stores and cultivating the growth of all franchisees. This is evident in our high quality training programs, aggressive marketing and merchandising techniques, and reliable support team of experts. Our clients are people who understand the benefits of healthy living and preventative care. They’re loyal to our brand and look to us for integrity, care and quality. We develop and provide the highest quality products for comfort and stress/pain relief across several exclusive lines. We offer

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

116 Business Franchise Australia and New Zealand

Phone Kerry Hamwood on 0408 32 55 44 or send an email to: amazingclean@msn.com or visit website www.amazingclean.com.au.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

products in five lifestyle categories: Office, Sleep, Comfort seating, Support and Accessories. In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs, as well as service large fit-outs of over 600 x chairs, which is aided by the fact the brand controls its own Australian based manufacturing facility. Potential franchisees have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Robyn Walsh on 03 9353 0517.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 200 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Car Care australia At Car Care we prefer to give you facts rather than sales talk Fact 1 – We have been around for over 25 years Fact 2 – We do have more franchisees operating in Australia than any other detailing business.

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 14 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3262 8984 to take charge of your future and open the business you’ve always dreamed of.

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or www.cafe2u.com.au

Fact 5 – We have a local Master Franchisee in every state so that your support base is close at hand. Fact 6 – Although our business is simple to operate we provide comprehensive training on the technical and business side of the business. Fact 7 – You control the hours you work.

Fact 3 – Over the last 25 years 200+ ordinary people have made a good living in their own Car Care business.

Fact 8 – We will encourage you to talk to our existing Franchisees so you get a balanced view.

Fact 4 – The majority of our franchisees earn over $1800 per week ($80k+ p.a.).

Contact your local state office by calling 1300 227 227

Crema Espresso

of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising.

The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. Established on the Gold Coast, Crema brings together community life with a bright sophisticated shop design. Our extensive training and systems are in place to ensure the best support for Franchisees. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point

“As coffee lovers we were tired of the same old coffee in dark gloomy cafes. Premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers”. Contact: Colin@cremaespresso.com.au www.cremaespresso.com.au

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Michelle Donnelly for more information. E: michelle@ellabache.com.au P: (02) 9432 5090 www.franchise.ellabache.com.au

Business Franchise Australia and New Zealand 117

A-Z FRANCHISE DIRECTORY Enviroblast

• Shopping Centres

Enviroblast is Australia’s leading provider of ecofriendly hard surface cleaning services. Our system not only recaptures up to 80% of its water, its onboard filtration enables our operators to reuse that same water over and over again. Our technology is used by:

• Marinas

• Governments • Councils • Major Universities

FASTWAY COURIERS AUSTRALIA

• Significant public spaces • Many major corporations Charge out rates for the system range between $1,000-$2,500/day depending on the type of work and level of service you are offering. For further details, call 1300 66 81 13 or email info@enviroblast.com.au

• Low start up costs

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. Call 1300 FASTWAY or visit us at www.fastway.com.au

• No weekend work

*Conditions apply

FIRST CLASS ACCOUNTS

We provide nine weeks extensive training, via both correspondence and live-in training, after which you will be licensed to commence business as a First Class Accounts business owner. The training is conducted under the supervision of a registered training organisation and upon successful completion, you will receive a Certificate IV in Financial Services (Bookkeeping).

Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Guaranteed income package*

First Class Accounts is Australia’s leading bookkeeping franchise with over 150 franchisees nationally. We are looking for motivated individuals who wish to develop their own business while being part of a supportive nationwide network. First Class Accounts operators take pride in delivering a range of services to help small and medium-sized businesses work smarter through delivery of accurate bookkeeping services, timely management reporting, compliant tax and statutory returns, set-up of accounting software and cash flow management.

FormalWear Express FormalWear Express Australia’s favourite suit hire company has over 40 years’ experience in the suit rental business. FormalWear Express is a unique one of a kind business with almost no direct competition FormalWear Express is a truly unique business with no national corporate competition. - Ability to earn great returns - Flexible hours working from home - A great work / life balance - Amazing cash flow / get paid before incurring any costs - Terrific margins - The best franchise opportunity anywhere!

GELATISSIMO PTY LTD Australia’s largest gelato franchise presents a unique concept; with over 20 years of product development, customer satisfaction and a brand that embodies style and sophistication creating the feel for all things Italian… Creating a retailing point of difference by making gelato in-store fresh daily using a system that is simple to run, Gelatissimo has an impressive average annual store turnover and comparative store sales growth.

118 Business Franchise Australia and New Zealand

You will be able to provide BAS services under supervision while you work toward gaining your own accreditation as a BAS agent. For further details call 1800 118 611 or email info@ firstclassaccounts.com

Franchisees receive the following: - $10,000 worth of display stock - Full training on the Gold Coast including flights and accommodation - Full marketing support - Benefit from national advertising in Bridal magazines and web sites - Leads generated from FormalWear Express’ top rating web site - Supply of warehouse and workroom functions. FormalWear Express also dry clean, pick, alter, pack and send all of the suit packages. Phone: 1300 367 625 Email: info@formalwearexpress.com.au Web: www.formalwearexpress.com.au

As part of its commitment to creating profitable franchisees, Gelatissimo charges a flat royalty fee instead of a percentage of sales, provides full training, ongoing support from its operations and marketing team, brand building and local store marketing. Gelatissimo is recruiting franchisees who share our enthusiasm for delivering great products and excellent customer service. Contact: Karen Pollard on 02 8845 0100 or Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

hire a tradesman

the tools’ but have the option to do so.

Hire A Tradesman franchise sales have doubled since June 2011 when the opportunities were granted. Only 22 territories left in Melbourne and due to demand interstate franchises have now been made available. This is a truly unique service – Hire A Tradesman customers do not pick from a list or search through a database of tradespeople. Our franchisee’s match each job to the appropriate tradesman within the franchisee’s area, using our unique custom-built, web-based software. Ideal franchisees will be self-disciplined, with great timemanagement skills. franchisee’s are not expected to ‘be on

Great for tradies, property managers, home DIY-ers, and anyone with an interest in trade related work.

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your

www.businessfranchiseaustralia.com.au or

business

www.businessfranchisenz.co.nz

Home Instead Senior Care

A Heartfelt desire to work with seniors

An Ambition to succeed The strength and depth of Home Instead Senior Care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business. Interested in learning more about the many Home Instead Senior Care franchise opportunities in Australia? Contact: Martin Warner Email: franchise@homeinstead.com.au Phone (07) 3720 8400

A Commitment to owning and operating their business

Visit homeinstead.com.au

INSPIRE CLINICS

helping people in New Zealand, Australia and the UK to lose weight/stop smoking, and sleep for 20 years… with fantastic results.

Founded in 1994 Home Instead Senior Care is the world leader in private non-medical senior care with more than 900 franchises in 15 countries. The first Australian office opened in 2005. Services include companionship, meal preparation, medication reminders, light housekeeping and help with errands so seniors can remain independent in their own homes. Home Instead Senior Care franchisees are compassionate and personable and share:

James Marx the creator of these clinics has been involved with Hypnotherapy for over 25 years. He has put his considerable talent & experience into these clinics. The revolutionary “Interactive Hypno-Therapy Chair” is effective & easy for almost anyone to use… with outstanding results. Become a professional hypnotherapist and earn a great income. Weight Loss/ Stop Smoking, & Sleep therapy is a well paid profession. Thousands of people are continually looking for ways to lose weight or quit smoking… you can help them now.

Based from home this opportunity allows the successful franchisee a great work/life balance. Receive: Guaranteed leads - Strong brand recognition – ongoing head office support – trade connections – personalised marketing material. For more information call 1300 79 HIRE (4473) or email: info@hireatradesman.com.au “We provide a level of customer service that has seen the Hire A Tradesman business boom” says MD Rob Harris.

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to AUSTRALIA AND NEW ZEALAND

These fabulous programmes are now available for you to use… for you to make a great income... either in your home or office. Master State Licences available now, plus individual clinics: Ground floor opportunity. www.powerhypnosis.co.nz click onto Inspire clinics view video.

The James Marx hypnosis programmes have been

E:power-hypnosis@paradice.net.nz Ph: 021 373523 (NZ)

Jan-pro cleaning systems

doubling in size from 2006-2011. Learn and benefit from our stringent 5 week training program, our processes and our unique written quality guarantee. Invest and grow at a pace that suits you and your individual goals, JAN-PRO will support your business growth building a secure, financial future for you.

Welcome to JAN-PRO and the lucrative world of franchise commercial cleaning. Join a network of over 12,000 franchisees worldwide who have taken a step towards a brighter, more successful future with JAN-PRO Cleaning Systems. Commercial Cleaning is a rapidly expanding industry, proving its economic resistance by positively growing during the economic turmoil of 2009-2011. Incorporated in 1991, JAN-PRO has been the fastest growing franchise system in the world,

Start your JAN-PRO future today by calling 1300 JANPRO or 03 9077 0075 or email Riaz at riaz.rafiq@jan-pro.com www.jan-pro.com.au

Business Franchise Australia and New Zealand 119

A-Z FRANCHISE DIRECTORY jesters Jesters Jaffle Pie Company was founded in Western Australia in 1997 on the philosophy of producing the healthiest, finest quality pies available in the marketplace. A commitment to quality, health, taste and freshness led to the development of a unique way of cooking the pies. Jesters Pies are not oven baked like the traditional pie, but cooked in unique Jaffle Pie makers using ultra-thin, light puff pastry and the finest quality natural ingredients. Jesters Pies are cooked continuously

JETTS Winner of Canstar Blue’s 5-star rating and Best Customer Service award, as well as being named Australia’s #1 fastest growing franchise by BRW magazine in 2012, Jetts is one of the most successful franchise systems in Australia.

throughout the day, guaranteeing customers supreme freshness and taste. Jesters has successfully tapped into a niche of the $5 billion (and growing) fast food industry with a unique product which no other chain has recognised. Jesters have also developed a unique culture in that business can be fun as well as profitable. For more information on exciting opportunities within the Jesters Franchise, please contact Terry Sherlock on: Phone: 08 9309 2200 Email: information@jesters.com.au Web: www.jesters.com.au

makes the prospect of owning your own gym a whole lot easier and with some outstanding club ownership opportunities still available for suitable Franchisees in selected metro and regional areas throughout Australia now is the time to express your interest.

Franchise owners enjoy a semi-passive income with time demands as low as just 10 hours per week.

Contact Travis Barnes direct for further information on: 07 5458 5321 or by email at travis.barnes@jetts.com.au

Westpac Accredited funding for qualified Franchisees

Website: www.jetts.com.au

Jim’s Fencing

• 3 month bookkeeping assistance package • Work availability GUARANTEE • Ongoing support and personal mentoring • Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: www.jimsfencing.net or call us on 131-546.

Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 150 franchise owners of which includes contractors (who work for the franchise owners) building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • 8 weeks paid for training @ $1000 inclusive p/w

JUST CUTS™ Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

KWIK KERB Kwik Kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries. We are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a Kwik Kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development.

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At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ operate on a no appointment, no request system, quality Style Cuts™ cut at an affordable price.” Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Luke Manning 1800 334 498 Website: www.justcuts.com

Kwik Kerb® business owners work for themselves, building their own business from strength to strength and determine their own income level. With Kwik Kerb® YOU keep all the profits! We have Kwik Kerbers earning $500 to $1000+ in a day. If they can do it, so can you! Owning a Kwik Kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals. For more information freecall 1800 773 231 or visit www.kwikkerb.com.au

LINK BUSINESS BROKING LINK is a Premium Business Brokerage network with offices in New Zealand, Australia and South Africa. Since its formation in 1996, LINK’s leadership in the Business Broking industry has pioneered and set the professional standard to which other brokerages aspire.

little kickers Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 20,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment.

With a proven back office system, world class marketing tools and the LINK Training Academy, LINK truly is the authority on selling businesses. Contact us today for information on a LINK Business Broking Franchise. Phone 0064 9 579 9226 or email Kevin Atkinson: kevina@linkbusiness.co.nz. Visit linkbusiness.co.nz, linkbusiness.com.au, linkbusiness.co.za.

the world’s leading preschool sporting franchises with over 175 franchisees operating successfully across 4 continents. All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email info@littlekickers.com.au

Since launching in 2002, Little Kickers has become one of

Website: www.littlekickers.com.au

lollypotz

Zealand this is a very exciting opportunity.

Lollypotz is a chocolate bouquet company which specialises in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia & NZ to customers. Orders are placed via the internet, retail and/or corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 35 Franchises in Australia and 3 in New

Mr WOW Mr WOW franchisees own their own businesses and trade under the solid reputation of Mr WOW within the domestic and commercial cleaning sector. You will be free to generate your own income while the business side is disciplined by the tried and proven formula gained from Mr WOW’s 28 years’ experience.

Contact Franchise@lollypotz.com.au or 1300 565 597 for further information.

a small mobile van or home office. “Our cleaning work services create the WOW factor every time!” Extensive initial and ongoing support and training is provided. The full range of services available makes Mr WOW the complete one stop cleaning service provider, offering full inside and outside cleaning including carpet cleaning and concrete cleaning.

Mr WOW Cleaning service sets the standard for complete home clean excellence. The service was designed to be a mobile domestic & commercial cleaning operation with a minimum amount of administration, easily managed by

A fresh flexible franchise that offers fantastic returns on your investment.

NANDO’S

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia.

Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

For further information on how you can change your future call 07 5464 1130 or email: franchise@mrwow.com.au

Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email reception@nandos.com.au or visit us online at www.franchisenandos.com.au

Business Franchise Australia and New Zealand 121

A-Z FRANCHISE DIRECTORY NATRAD Natrad is the most recognised and iconic brand in radiator and air conditioning cooling systems and is Australia’s most trusted cooling specialists, with over 80 stores nationwide, offering specialist service with local outlets conveniently located all around Australia. Natrad will only use quality and trusted products. We stand by our specialist service, ability to access a wide range of product and get the job done right. We specialise in exclusive access to OE and aftermarket radiators and air conditioning backed by product 3yr nationwide warranty.

OrderMate POS OrderMate is a complete multi-site franchise POS solution. OrderMate is designed and developed in Australia by hospitality people, for hospitality people. Our success relies upon our ability to tailor your POS system to meet the specific needs of your business. We have a nation-wide network enabling us to rollout, service and support large scale projects. Our easy to use front of house interface, is balanced by powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time.

Pedders Suspension Pedders Suspension is an Australian family owned company that has been operating since 1950. As Australia’s No. 1 Shocks, Steering, Towbars, Brakes and Suspension Specialist, our objective is to ensure through innovation and technical expertise – that every car leaves a Pedders store performing to its potential in terms of comfort, handling and safety.

Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

We have a proven track record of delivering a return on investment within 12 months. Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617. www.ordermate.com.au sales@ordermate.com.au Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979 www.ordermate.com.au dealers@ordermate.com.au

networks - we are passionate about franchising, our business, our industry, our franchisees and their customers. We offer a fair and workable system that is mutually beneficial to both the Franchisee and the Franchisor. Straight advice, specialists you understand and No Bull!

With over 120 outlets Australia wide - and hundreds of international distribution

For more information call 03 9706 3500, email: franchising@pedders.com.au or visit: www.pedders.com.au.

plus fitness 24/7

assured that your franchise will be success.

The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 16 years in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $229k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 38 gyms open and a further 32 territories sold, Plus Fitness has a clear goal of establishing over 150 gyms across Australia by the end of 2013. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email info@plusfitness.com.au.

Procal Dairies Procal Dairies franchisees distribute our quality range of milk, cream & yoghurts to a wide range of customers in Sydney and Melbourne including restaurants, clubs, hotels and many leading cafes. As a Procal franchisee you need to enjoy dealing with business owners as well as enjoying early starts and finishes.

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Procal Dairies does not charge franchisees any on going royalties or commissions. So come and join one of Australia’s fastest growing privately owned dairies. For further information Phone 1300 776 225 or email info@procal.com.au or visit us at www.procal.com.au

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RENT THE ROO Rent The Roo specialise in the rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Each franchisee has access to any product, giving them the ability to satisfy every customer enquiry. Rent The Roo continues to grow as the first choice in rentals for an increasing satisfied customer base. With 36 years of trade and development Rent The

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

Roo has produced an extensive range of successful marketing tools to drive your business forward. Our home-based, simple & productive business model combines low running costs with the highest possible returns. Ongoing training and support has led to the establishment and growth of over 60 franchised territories. For further information call 03 6247 3826, email franchising@renttheroo.com or visit us online at www.renttheroo.com.au

RESICERT PROPERTY INSPECTIONS

you to focus on the actions necessary to make money. Additionally, our strong emphasis on marketing helps generate leads for you.

Resicert is a Property Inspection Business that provides franchisees with an amazing opportunity to have a balanced lifestyle and a steady stream of solid income. We pride ourselves on having robust business systems and well structured training that brings new Licensed Property Inspectors up to speed quickly, regardless of the professional background they have. We welcome motivated individuals to join us in WA, VIC, ACT, NSW, SA & TAS (metro and regional areas).

Other key benefits include:

Automation of sections of our business processes allows

RYCO 24•7 RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO 24•7 Pty Ltd is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a successful channel to market for the RYCO group.

SALSA’S FRESH MEX GRILL Now is your chance to become part of Salsa’s Fresh Mex Grill and the Mexican food revolution. Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. It’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough off. Salsa’s has been so successful they sold over 3.5 Million burrito’s in 2011 alone! Janine’s vision is to establish 90 to 100 Salsa’s Fresh Mex Grill’s over the next 5 years. With 36 locations now open across

No quoting No staff required No collecting money – we do it for you Very little overheads – phone, car, internet – that’s it Exclusive territories available For further information or if you wish to contact Resicert, please visit www.resicert.com/lifestyle.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings. For further information, call 133 247 or visit www.ryco247.com

Australia and plans to have 90 to 100 locations up and running in the next five years, it’s easy to understand why people want to join Salsa’s Fresh Mex Grill!! Now is your chance to join Australia’s most successful franchising company - Retail Zoo. With the same proven growth platform, systems and structures that saw Boost Juice meteoric rise to over 185 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence. Contact the Salsa’s franchising team on 03 9508 4417 or email franchising@salsas.com.au

Business Franchise Australia and New Zealand 123

A-Z FRANCHISE DIRECTORY Sleepy’s Sleepy’s unique selling proposition is ‘The Mattress Experts’. We focus on providing the right mattress to our customers through a tried and tested selling process and we back up our advice and sales with a 60 day comfort guarantee giving our customers complete buying confidence.

Sleepy’s currently has 22 stores and has embarked on an aggressive national growth plan. Make an enquiry today and we’ll be very happy to provide you further details on how you can become a Sleepy’s franchisee.

Sleepy’s offers our franchisees high quality initial and ongoing training, national marketing programs, full support from the management team and, up to the minute product development.

Please contact Guy Elliott on 07 3895 4100 or 0434 254 154. Email: guy.elliott@mattressinvestments.com.au Website: www.sleepys.com.au

SNAP fitness

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

AUSTRALIA AND NEW ZEALAND

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins you too will become a mattress expert!

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your

www.businessfranchiseaustralia.com.au or

business

www.businessfranchisenz.co.nz

SNAP-ON TOOLS

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available.

Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to

For more information call 1800 762 766 or

www.snapontools.com.au

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

124 Business Franchise Australia and New Zealand

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

Social Media Business Boosters

This unique franchise originated in Australia and is expanding rapidly in local and overseas markets. There is huge need for professional social media marketing expertise in the current market and

Social Media Business Boosters fulfills this need by thoroughly training all franchisees in Social Media Marketing techniques. Once trained you can step out and do business, as part of our support we help with leads and set you on your way to fast track your business startup. Take advantage of biggest shift since the industrial revolution the social media industry. To discover more about this exciting franchise opportunity visit www.SocialMediaBusinessBoosters. co/get-relief-today

SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

100% Money Back Guarantee Earn up to $3,300 per week.

• Head office training plus follow-up on your own job.

Social Media Business Boosters is a world first social media marketing franchise offering low market entry, rapid return on investment, minimal overheads and the ability to grow your franchise from home.

That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

sumosalad SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. We’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis. SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

• Guaranteed work available anytime after training. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia.

sparky a3.pdf 1 7/04/2011 12:22:20 PM

A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit www.caltex.com.au and click on ‘Franchising at Caltex’.

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall. www.steamatic.com.au

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003. If you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business Development on 0418 870 920 or email graham@sumosalad.com who’d love to hear from you.

Business Franchise Australia and New Zealand 125

A-Z FRANCHISE DIRECTORY Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

TAXSMART TaxSmart is a national network of qualified accountants, established in 1999. The franchise system recently placed 36th in the Smart Company Smart 50, which recognises Australia’s fastest growing SMEs in 2011-12. With over 30 franchises across Australia, TaxSmart is expected to grow to between 50-60 franchises by June 2013.

TELECHOICE TeleChoice’s success story began more than 17 years ago. We’ve grown to more than 150 locations while maintaining our franchisee stability. With this growth, we are now Australia’s largest independent retailer of mobile phones and telecommunications services.

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 37 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

TaxSmart offers suitably qualified persons the opportunity to purchase a TaxSmart accountants franchise, designed to provide tax and accounting services to individual and small business clients. Franchisees become part of a national network of dedicated tax professionals offering fast, efficient and professional services to a variety of clients. For all franchise enquiries call Janine Andrews on 0431 379 645

be fooled by Telco retailers offering a “Licensed Dealership”. Licensed dealerships are not covered by the Franchising Code of Conduct. Your investment is not safe. TeleChoice is a safer way to secure your hard work. If you have the passion for business and the drive to succeed, we would like you to be a part of our team.

The telecommunications industry is dynamic and only suitable for smart, energetic investors. Don’t

Call our National Franchise Manager on 03-8699 2555 or visit www.telechoice.com.au/franchise

The Australian Drug Detection Agency

testing and education services.

The Australian Drug Detection Agency PTY Limited wants highly motivated and independent people to join the team, as either Master or Regional Franchisees. The NZ operation was established in April 2005 and consists of 15 regional franchisees throughout New Zealand, 18 offices and over 30 specialised on-site testing vehicles, employing over 65 staff and is recognised as the Market leader in the field of on-site drug, alcohol workplace

THE CHEESECAKE SHOP The Cheesecake Shop opened in 1991 and has developed into an Australian favourite with a massive network of almost 200 stores across Australasia. Our award winning system makes for one of the simplest businesses to operate. Our systems guide you on how many cakes you need to produce each week and how much of each ingredient to order. Our cakes are baked from easy to follow recipes. You don’t need to be a chef or a baker, its so easy!

126 Business Franchise Australia and New Zealand

The ADDA is based on the NZ business model, and will provide excellent financial rewards for those who are prepared to work hard and fit the criteria. This is a huge opportunity for business-orientated individuals, to get in at the ground level and grow their own enterprise. Are you ready to join our experienced group and secure a lucrative future? Our guess is Yes, you are! Email: kirk.hardy@tadda.com.au or visit www.tadda.com.au

Many of our successful franchisees are family units. What could be more fun to do as a family than create the tastiest desserts in town! With the Cheesecake Shops high average customer order meaning the business has fewer transactions than most other retail outlets, many franchises can operate with as few as just three (3) full time staff. If you love to bake cakes for the kids then here is your chance to turn your passion into profit. Find an outlet for your artistic side that extends beyond the borders of your home. Contact us now at franchise@cheesecake. com.au or call (02) 9723 1011 for more information.

THE LEATHER DOCTOR Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

The Original California Burrito Company Back in 1992 in small storefront in the West Village of Manhattan (NYC) a Cal/Mex phenomenon was born. The Original California Burrito Company quickly grew from its humble beginnings to become one of the most recognizable food brands in NYC.

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

Fast forward 19 years and the first Original California Burrita Company opened in Auckland, New Zealand. An instant success, the brand became a staple for young Aucklanders and Mexican food fans alike. An instant success, we now have seven stores across Auckland, one in Hamilton and two in Sydney. Become part of the phenomenon with the opportunity to own your very own California Burrito Store.

Through its multiple store locations thousands of hungry New Yorkers were served the freshest Cal/Mex Burritos, Quesadillas, Salads and Tacos on a daily basis.

For all franchise enquiries call or visit our website. Australia: +64 9 354 4815 | californiaburrito.com.au New Zealand: 0800 BURRITO | californiaburrito.co.nz

THE tiMBER DOCTOR

Sydney, Melbourne and Perth after only six months, you will hit the ground running.

The Timber Doctor is the latest franchise brand recently launched by Mobile Services International, who developed the successful Leather Doctor franchise. This mobile service business provides repairs to indoor and outdoor timber furniture, floors and trims. With franchisees already in Brisbane,

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 80 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

TOOLFORCE This is a fantastic chance to become a part of a growing company and join successful owners/operators selling automotive tools and equipment direct to end users. You will be backed by a team of tool professionals, dedicated to customer support and committed to high quality service. Toolforce will be with you through each stage of your investment. As a group, Toolforce offers a proven partnership package. This includes: • No expensive commercial leaes on retail premises – a Toolforce operator owns their retail space: it has four wheels!

The magical onsite repair process would suit those who have some artistic flair and enjoy working with their hands. For more information call Dean Reid on 0438 844 238, or email: info@thetimberdoctor.com.au or visit us at www.thetimberdoctor.com.au.

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: David Thexton - 0275 093 385 (New Zealand) www.thextonarmstrong.com.au/admin@

thextonarmstrong.com.au

• No ongoing franchise royalties • Advertising, marketing and promotions provided by Toolforce • Ongoing negotiations with suppliers to ensure Toolforce operators achieve the best available price. • Opportunity to expand/sell or divide an area as some vannies have already done • Toolforce’s success is directly linked to the success of its van operators – we want you to succeed so we’ll give you all the backing we can. Contact: Andrew Vernon Phone: 02 9831 6555 Email: avernon@newtools.com.au

Business Franchise Australia and New Zealand 127

A-Z FRANCHISE DIRECTORY THE NEW LOGO

Stacked logo

AUSTRALIA AND NEW ZEALAND

total tools Welcome to the Total Tools Group

potential franchisees in all areas across Australia.

Being the best means selling the best. Australia’s most trusted tools retailer, Total Tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, Irwin, Cigweld, Milwaukee, DeWalt and Sutton.

Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

Already a successful national franchise, Total Tools is currently on a growth trajectory. This retail network expansion means Total Tools is presently seeking

For more information see www.totaltools.com.au or contact our Franchise Development Manager on (03) 9394 4300 or newstores@totaltools.com.au

V.I.P. Home Services australia

In 2009 and 2010 V.I.P. Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

V.I.P. was the first company to start franchising in home services in 1979. Today V.I.P. has over 1100 franchisees across Australia and New Zealand. V.I.P. Is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Lawns and Garden Maintenance.

V.I.P. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work.

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your

www.businessfranchiseaustralia.com.au or

business

www.businessfranchisenz.co.nz

WET-SEAL

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments.

Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

ZARRAFFA’S COFFEE Award winning Zarraffa’s Coffee is a specialty coffee company that roasts and delivers the freshest coffee to its 60 stores across south east Queensland, northern New South Wales and Western Australia. The business is founded on the mantra ‘to create an individually perfect cup of coffee – every time!’ and, just like the giraffe on the logo, aspires to be ‘head and shoulders above the rest.’ Great service is the practice and fresh, quality

128 Business Franchise Australia and New Zealand

For further information call V.I.P. Home Services on 13 26 13 or visit www.vipfranchisesales.com.au

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to

Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email franchise@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.ws

coffee the business. Since the opening of the first store in 1996, the Zarraffa’s Coffee experience has become something of an icon to many Queenslanders and since late 2012 has served coffee drinkers in Western Australia. The business has maintained a steady pattern of growth, as is evident both in gross turnover figures and a consistent increase in profile. Applications are open now for various locations in South East QLD, NSW and WA. Visit www.zarraffas.com to register your interest.

SapientNitro FSNO 576

JOIN THE

DREAM TEAM

Vendor finance now available* *Available to approved applicants.

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations Business finance available to approved applicants

For more details visit snooze.com.au or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au

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