Business Franchise AUS & NZ Nov/Dec 2010 by CGB Publishing

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FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

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Our Talent Pool…

Anthony Hamod e Year l Franchisee of th Fastway Regiona g Wollongon Anthony Hamod -

Kerry Noyes & Steve FCA Franchising Aw

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n Teddy Fento ar ee of the Ye rier Franchis Fastway Cou st oa - Gold C Teddy Fenton

At Fastway Couriers we believe the ultimate ‘pat on the back’ is being recognised by our customers and the sector that we’re so proud to belong to - Franchising. We’re therefore delighted to congratulate our most recent entrants to our impressive role of over 40 franchising and industry award winners.

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To make a splash with our award awor • winning franchise team  1300 FASTWAY

y• www.fastway.com.au , ..." . astway.com.au Australian Coutiers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.

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63 On the Cover 11 Theobroma Chocolate Lounges â&#x20AC;&#x201C; The sweet alternative 14 Tips to secure bank finance for a retail franchise Anthony Windress, CBA 20 Choosing the right retail franchise for you Phil Blain, Business Development Company 63 Retail feature: Setting up shop

Franchises in Focus 60 Fastway Couriers

Contents

november / december 2010 In every Issue 06 Franchise News Announcements from the industry 34 Franchisee in Action Rent The Roo 38 Janine’s Tips: The pros and cons of running a franchise business Janine Allis, Boost Juice 108 Franchisor Profile Mobile HoseFixers 115 Professional Services Listings 116 Franchise Listings 118 A-Z Directory

Expert Advice

26 The future of franchising Steve Wright, Franchise Council of Australia 28 Getting the most out of yourself and your franchise George Yammouni, Chairman, FCA 40 Get by with a little help from your friends Darryn McAuliffe, NAB 44 The power of public relations Andrew Kelly, Franchise Careers 50 Top five legal FAQs – What to ask your lawyer? John Sier, Mason Sier Turnbull 54 Selecting the right retail franchise Kevin Bugeja, Franchise Selection 56 FCA National Conference Award Winners 72 Applying the KISS principle to site selection Peter Buckingham, Spectrum Analysis 76 Preparing your team for the ‘grand final’ of retail Brian Walker, The Retail Doctor Group 84 Get more out of your business and get more out of life! Tania Allen, Vision Alliance 94 Franchising – is it for you? Julia Camm, Corven

108

Avoiding disputes down the track – what prospective franchisees need to know now

102

Breaking news! The new phenomenon of how to have a successful business has just been discovered

ACCC

Julie Vella, Success Train

104 106

Choosing the brand that you will ‘live’ is your first step to success

Rod Nuttall, Best Practice Franchising

Book review:

The scent of a dollar by Mark Sheehan

Profiled Franchises 12 16 18 22 24 30 32 42 46 48 58 68 70 74 80 82 86 88 90 92 96 112

Lenards TRIOS Wraps Anytime Fitness B&S Sharpening AllSafe Energy Efficient Products Nanotek Crackmasters United Petroleum Schnitz Jani-King Carmen Steffens Franchise Selection GroutPro Commercial Food Machinery Pack & Send RP Vending Shingle Inn Snap-on Tools in.cube8r KoalaKrane Real Estate Investar Diversified Exhibitions

Franchise BUSINESS

AUSTRALIA

BUSINESS FRANCHISE VOLUME 5 ISSUE 1 november / december 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au EDITOR: Louise Mitchell louise@cgbpublishing.com.au SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 8790 8775

From the Editor S

pring has certainly sprung, summer is in the air, and as many businesses are heading towards the ‘wind down’ period of the year – there is one sector that is preparing itself for its busiest time – and that is the retail sector. For many retail businesses, particularly non-food retailers, the pre-Christmas period can make them or break them, and for those who do well, the spoils of the festive season can help carry them throughout the rest of the year. In this issue we have a five page feature on retail franchises as well as a raft of articles from industry experts including Brian Walker, The Retail Doctor, whose article on page 78 titled ‘Preparing your team for the ‘Grand Final’ of retail’, is particularly pertinent and describes how to get the most out of the pre-Christmas rush. This time of year is also the season for awards and conference, and as you will see from our news items on the following pages, many of Australia’s major franchise systems have announced their top performers for the year at various national conferences and events. The recognition provided by these rewards is vitally important to hard-working franchisees and the conferences are a fantastic way for franchisees and franchisors to get together for business and pleasure at the end of a busy financial year. Also included is a round-up on pages 56-57 of the award winners announced at the FCA’s National Conference on the Gold Coast. Throughout the magazine, our stable of contributors, including lawyers, bankers, the ACCC, consultants, coaches and franchisors provide a substantial amount of professional and personal advice about the pleasures and pitfalls of franchising in general, and as usual, we profile dozens of franchise systems that are currently seeking new franchisees to join their ranks whilst in our A-Z directory and listings sections there are details of around a hundred systems looking to expand. So if you’re in the market for a franchise businesses, you’ve picked up the right magazine.

COVER IMAGE: Theobroma Chocolate Lounge

TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

Louise Mitchell Editor

“Good customer service should be part of any successful business policies and procedures. The responsibility of good customer service lies with the entire business from the most senior managers through to every staff member.” Julie Vella, Director, Success Train.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

~ BDC BUSINESS DEVELOPMENT COMPANY

RapId - ProMab/e - Growth

Franchise / Property and Operations Specialists

The Business Development Company team members have been successful in operating their own businesses and have held senior management positions with a number of leading management, property and franchise groups. Collectively they have operated, managed or opened over 5,000 retail operations.

Industry Thought Leaders:

Phil Blain leads the Franchise Development Team. Phil has over 20 years expertise in franchise strategy and leadership. Phil has been a franchisee and franchisor and has advised CSR, Quest, 7ESFARMERS #LARK 2UBBER $ULUX &ERNWOOD AND MANY others. Phil has advised over 100 franchise systems both within Australia and internationally in the last 5 years.

Jon Sully leads the Operations and Development Team. Jon has over 20 years experience in retail, franchising and property. -OST RECENTLY HE WAS CO owner of one of Australia’s largest and most successful food chains, which they grew from 12 to over 360 stores before selling it to a publicly listed company.

John Downes leads the Advisory and Strategy Team. John has 25 years experience as a lead consulting partner at Deloitte Private where he ADVISED MIDDLE MARKET AND multinational organisations on the strategy, operations, and technology to support THEIR RAPID AND PROlTABLE growth.

Vaughn McGuinness leads the Property Team. 6AUGHN HAS OVER YEARS experience in property strategy and delivery. He was the General -ANAGER OF ,EASING WHILE WORKING WITH 3TOCKLAND and has also held senior POSITIONS WITH 7ESTlELD AND *ONES ,ANG 7OOTTON

Extensive Range of Services: s Site selection and lease negotiation s &RANCHISE SYSTEM DEVELOPMENT s "USINESS ADVISORY AND STRATEGY development s /PERATIONS AND COMPANY STORE management

s &ACILITIES MANAGEMENT s &RANCHISE RECRUITMENT AND business sales s 6ISUAL DESIGNS AND SHOP lT OUT s -ARKETING AND MEDIA s #ORPORATE RELOCATIONS

‘Stop drawing on just your experience ...use ours as well’ ph: 1300 534 470

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BDC OFFICES: s Victoria s New South Wales s Queensland s New Zealand s Shen Zhen

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Franchise NEWS Poolwerx franchisees recognised Sorrento business owners Ian and Irene Hughes have been recognised as PoolWerx National ‘Franchisee of the Year’ as well as taking home the ‘Western Australia Franchisee of the Year’, ‘Perth North Franchisee of the Year’ and ‘Business-to-Business (B2B) Excellence’ awards. The couple, who have been operating the business since 2003, rose above 116 PoolWerx franchisees across Australia to take home the national title at the company’s national awards last week. Ian Hughes said they were overwhelmed by the win. “Winning the overall ‘Franchisee of the Year’ on its own is such an honour not to mention the other awards,” he said. “We are ecstatic to have been recognised throughout Australia and New Zealand with this win and we’re very grateful to our hard working team and loyal clients because without them we wouldn’t be where we are now.” PoolWerx CEO John O’Brien said Ian and Irene were worthy recipients of the awards and ought to be proud of their efforts.

CHOOKS winners clucking with delight At the recently held CHOOKS fresh & tasty national conference the Single Site Franchise of the Year title went to CHOOKS Mirrabooka franchisees Udin and Rosana Aminudin who established the first CHOOKS Halal store in Western Australia. The Multi-Site Franchisee of the Year title went to Shane and Lynn Crookes (South West Foods) for their outlets in Mandurah, Pinjarra, Silver Sands and Halls Head. The CHOOKS annual awards recognise and reward franchisees who show outstanding success in areas of their business.

CHOOKS chief chook Steve Hanson said to be recognised as a Franchisee of the Year was a great honour. “The Single-Site and the Multi-Site of the Year awards are sought after titles – only outlets who have shown exceptional results in sales and growth over the past year are considered. Additionally, the franchisees must have a high level of compliance in the system with fantastic service to their customers. To beat all of the other franchisees in this area is quite an achievement,” he said.

Jani-King manager goes back to the future The Australasian franchisor of the world’s largest commercial cleaning franchise, JaniKing, has appointed Steve Phillips to the position of regional manager for Brisbane and Darwin. Steve will be a familiar face to long-serving Jani-King team members and franchisees as he first joined the company in 1997 as the operations manager in Perth. He remained in that role until 2000 before relocating to New Zealand where he spent seven years as

the general manager of Jani-King’s Auckland office. He re-joins Jani-King following the role of regional manager with an Australasian pool service franchise group. Jani-King Australasia general manager Mark Gosling said it was great to have a familiar face back managing the regional offices in Brisbane and Darwin and looked forward to Steve quickly renewing his presence within the franchise. He will be based at the company’s Milton, Brisbane, office.

Ferguson Plarre celebrate Skills for Growth The Victorian Government recently celebrated the 15,000th placement into the Skills For Growth Workforce Development program at Ferguson Plarre Bakehouse in Keilor Park. The Minister for Small Business, Joe Helper attended the celebration at the factory/bakery where Ferguson Plarre employees, who have taken part in the program, demonstrated their new found

skills. Ferguson Plarre is a long standing member of the Melbourne baking scene and for many years have run a successful franchise operation. The Skills for Growth program provides low-cost and accessible training to small and medium sized businesses who tend to have small to non-existent training budgets. Ferguson Plarre found that attracting staff

with the required skill set for their business, as with many small to medium sized businesses, was extremely challenging. By working with one of the Skills for Growth training providers, Ferguson Plarre has been able to train its existing workforce to become competent across many areas of the business rather than just in one area.

Stufflers is a ‘beariffic’ opportunity Stufflers is a two-day-a-week franchise attracting lots of attention from stay-athome mums. Stufflers is a new and exciting kids’ party activity that has recently been launched by John Newton, founder of the world’s first and most successful jumping castle franchise, Jumping J-Jays. “I am really excited to launch this new concept in Australia” says John. “I’m looking

for mums that would like to build this business with me.” With two franchises already under their belt on the Gold Coast and in Sydney, Stufflers represents a new opportunity for growth.

The concept is very similar to Build-a-Bear which is a retail store concept in the USA with a few outlets in Australia. Bear stuffing is a $600 million dollar industry in the USA.

The company has already orchestrated amazing success with their opening marketing activities and have sold out of 10,000 bears in eight weeks.

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Franchise NEWS Mrs Fields opens new store with New Zealand Natural Mrs. Fields Australia is pleased to announce their latest store opening at The Glen Shopping Centre in Mt Waverly. Providing the perfect excuse to escape and indulge in a treat on the run, the brand new cookie store will incorporate a New Zealand Natural Ice Cream parlour. Ice cream and cookies is a natural combination and the two companies have had a long association including many stores located side by side, however this will be the first store where they are fully incorporated. The combination of these well-established franchises has provided owner Victor Ho with the ideal business venture to launch himself into a new career. Victor has been working as a bank teller for the past five years and was on the search for a project to provide him with career drive and a chance to offer great customer service. “I’ve been thinking of getting into business for myself but lack the experience and know-how. Mrs. Fields was a great opportunity for me because it’s a well-established franchise with great product, and when they offered to add the New Zealand Natural Ice Cream offer it was an easy decision. The training program and the support network Mrs. Fields offers is sensational, making it easy for me to learn and work in comfort knowing any help I need is only a phone call away,” says Victor.

Price Attack winners announced in Fiji At the 2010 Price Attack annual conference held recently in Fiji, multi-unit franchisees Simon and Leanne Finlay drew emotion out of the strongest of hearts as they took out the prestigious Franchisee of the Year award. The Finlay husband and wife team have three stores in total; two South Australian stores located in Tea Tree Plaza and Ingle Farm and the Northern Territory store of Casuarina Square. Tears welled in Simon’s eyes as he bowed his head to receive Price Attack’s top award in front of the traditional Fijian warriors and peers who were strewn out under a beautiful chandelier-lit marquee.

Managing director Barry Jarred said: “Simon and Leanne Finlay consistently strive for the highest standards and achieve excellence in all areas of the business. “Getting one business system right is a challenge and here we have a family that is operating three stores in a hard retail environment and it’s simply outstanding.” Barry said: “Conference is the main event in the year that provides Price Attack associates with the opportunity to network with our peers on a national basis, exchange ideas, and enable us to deliver vital information to assist in the growth of the business.”

QLD franchising winners announced It was a night to remember for Queensland’s small business heroes, as they celebrated a bumper year at the QLD Excellence in Franchising Awards gala dinner at the Novotel Brisbane. The Excellence in Franchising Awards celebrates – both regionally and nationally – the success of hard working Australian small business people in the franchise sector. Bruce Campbell, franchisee with Action Coach took out the QLD Franchisee of the Year – Less than 2 Staff Award. Ranked as

the #1 business coach among 1200 Action Coaches globally, it’s probably no surprise that Bruce has succeeded at these awards. Bruce’s franchise has doubled its sales in only two years – jumping from $514,000 in 2008 to over $1 million in 2010. Carolyn McManus, franchisee with The Coffee Club, was announced as the QLD Multi-Unit Franchisee of the Year. This award represents back-toback wins for Carolyn, who operates four Coffee Club franchises, employing 57 staff. Achieving strong growth for all her stores

over the last three years. Other winners included: Jo and Maurie Patterson, Bakers Delight Caneland/Mackay (QLD Franchisee Community Service Award); Elton and Cindy Berrange, Grill’d Chermside (QLD Franchisee of the Year - 2 or more Staff); Louise Broekman, HR Coach (QLD Franchise Woman of the Year).

GJ Gardner Homes celebrates 1st place in HIA Awards

For the 14th year running, GJ Gardner Homes have recently been named as the ‘Number One Franchise Builder in Australia’ by The Housing Industry Association. This award recognises that GJ Gardner Homes have built more new homes (over 1300) than any other franchise company. Darren Wallis, CEO, was thrilled with the announcement. “Our franchise systems are extremely well thought-out and our plans are architecturally designed and have proven

to be ideal for our client’s aspirations. We also have a five star performance guarantee that covers the whole building experience from slab down to lock-up – we believe this is what sets us apart from other franchise builders,” he said. GJ Gardner Homes also received an award for being the 9th Largest New Housing Construction Company in Australia. The award sees builders from right across the board compete. Last year GJ Gardner achieved

12th place. “This is a great achievement – it indicates we’re moving forward with momentum,” Darren said. GJ Gardner Homes was established in 1993 by Greg Gardner on the Sunshine Coast. The Company quickly grew to eight offices across South East Queensland. In 1996 the decision was made to franchise the business and the building company now has over 100 offices in America, Australia and New Zealand.

Free membership at Contours Contours will celebrate its 5th birthday during November with free membership for the rest of 2010. Contours have also announced a bold new national expansion drive to coincide with its 5th birthday. Having established 160 franchised studios in its first five years, the fitness group has announced its next five year plan with a 50 per cent network growth target incorporating immediate plans to expand into new regions as well as a 100 per cent growth in memberships and turnover by 2015. Globally, Contours has 750 studios across 30

countries. Australia is home to approximately 25 per cent of this global market, including the top three Contours studios (most successful and near impossible to beat!). Australia has 200 Contours territories with 160 of these currently operating as franchises. Currently over 60,000 Australian women are active members in the Contours network. Visit www.contours.net.au for more information.

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COVER S TORY

Theobroma Chocolate Lounges:

the sweet ALTERNATIVE T

George, an architect and designer by trade, and Theo Racovalis, a chocolatier, as an alternative for an Australian market they judged to be ‘coffee’d out’.

Theobroma currently has 20 stores, nine in Melbourne, one in Sydney, five in Malaysia and five in New Zealand.

“The lack of quality chocolate product available was one of the main things that compelled us to open Theobroma Chocolate Lounge,” George said.

heobroma Chocolate Lounge, an Australian franchise chain launched in December 2006, is keen to expand throughout Australia, New Zealand, Malaysia and other regions within Asia Pacific.

George Roiniotis, one of the founders of the chain, has also opened a kiosk, under a different brand, in Perth as a test ahead of the opening of other stores. George said that he is “keen to expand the chain in all states and is currently negotiating over opportunities in Sydney to add to the Theobroma Chocolate Lounge opened in Rouse Hill.” The company opened new stores in Knox City and Frankston recently and will add another outlet in Perth in the coming weeks with a further inner city location which is currently at advanced stage of negotiations. Theobroma is also keen to expand in South East Asia, with a focus in Malaysia and Singapore, but with plans for other markets including China in the longer term.

“With Theo’s experience in chocolate making, we decided to fill the void with a high quality Australian alternative.” “We studied the chocolate market in Europe as part of the planning for their concept and had visited chocolatiers from Belgium to assist the team with the latest techniques in chocolate making,” said George. Theobroma Chocolate Lounge now offers more than 100 different types of handmade boutique chocolates, including a unique range of coloured chocolate, which is produced locally. The outlets offer customers chocolate desserts, chocolate drizzled waffles, hot and cold beverages as well as a savoury menu and beverages with the chocolate drinks as the

mainstay. It also offers gourmet coffee and premium teas. Theobroma Chocolate Lounge is proud to be associated with the recent success of the winning Coffee Roaster and Blender Award and the Chocolate Rush People’s Choice Award. Menus are constantly updated for the seasons and to introduce new chocolate varieties, while the Malaysian store menus were adapted to suite the warmer climate. “The chain is developing local area marketing programs to build brand awareness but is also developing much of its customer-base from referrals and shoppers discovering the chain’s outlets and adding it to the regular shopping and entertainment experience,” said George. v For information in becoming a Theobroma Chocolate Lounge franchisee, please register your interest at www.ChocolateLounge.com.au or contact Andrew on 03 9890 2737 or 0413 307 769.

“The overseas markets would be developed under master franchise agreements with the initial foray into Malaysia having demonstrated the chocolate lounge concept would work internationally,” said George. In Australia, Theobroma Chocolate Lounge is located in major shopping centres with 200 tenants and major anchors. “Theobroma is keen to open in locations, where it has indoor and outdoor exposure and an optimum size for tenancies of around 120sqm in addition to 40sqm of out of store licensed seating, “Ideal locations are at main entrances, upmarket fashion malls, near department store entrances or at the edge of food courts but not actually in the courts themselves,” said George. The concept was initially developed by

Profile – Lenard’s

COMING OF AGE The evolution of the Lenard’s brand.

010 has proven to be a milestone year for nationally-recognised and loved chicken retailer Lenard’s, celebrating 200 stores in September. Since opening its first store in Queensland in 1987, Lenard’s has served more than 200 million customers to become Australia’s largest specialty chicken retailer, selling over 13 million chickens each year. Lenard’s has carved out its own market providing fresh, convenient, quality meal solutions every day. With a range of approximately 150 fresh and value added chicken products available, franchise owners select the products they sell based on their individual market and customer demand. Lenard’s remains a privately owned company with 200 franchised stores, employing more

than 2,000 staff and achieving an annual turnover of $147.8m in the 2009/10 financial year.

The campaign provides an easy answer to the perennial question asked by every Australian family – “What’s for dinner?”

Len Poulter founded the Lenard’s concept after observing a gap in the market. In his butcher shop in the mid 1980s, he noted that at the time, 46 per cent of his sales were for value-added and chicken products. There was nothing like it on the Queensland retailing landscape. The uniqueness of the concept, underpinned by an obvious passion for freshness, quality, innovation and service, generated overwhelming customer support. On the back of this successful formula, the brand quickly grew throughout Australia.

“Our mission was to dissect and evaluate our brand to ensure we are clearly projecting what Lenard’s stands for internally and externally and the ‘What’s for Dinner’ concept was really resonating with shoppers,” Len explained.

In 2001, Lenard’s launched a new chapter in its history with the opening of the first Lenard’s store-in-store concept in Australia, at Ritchies IGA Dromana. Lenard’s also recently formalised an alliance with grocery and liquor wholesaler Metcash Limited to expand this concept through the Supa IGA network. After 23 years of business growth and development, Lenard’s celebrated the opening of store number 200 in Darwin in September 2010. “The 200 store target is one that we have been looking forward to for a while now. And we are so pleased for Lenard’s Hibiscus in Darwin to draw the lucky number. The franchise owners, Fernando and Melissa Lay, are experienced and fantastic business operators,” said Len Poulter, founder and director. Lenard’s Hibiscus is the second Lenard’s store for Fernando and Melissa Lay, who have also operated the Lenard’s store in Nightcliff since 2006. Lenard’s Hibiscus represented a significant milestone for the national franchise and is a tribute to the success of Lenard’s in the highly competitive fresh food market, satisfying the needs of today’s time-conscious consumer. To capitalise on Lenard’s niche, the franchise business recently launched a multi-channel, quirky marketing campaign including a series of national television commercials as part of a brand ‘revolution’ to reflect the changing retail and customer landscape post the GFC.

“The retail landscape has changed and customers have changed as a result of social, economic and technology factors and we decided this would be the perfect time to give the Lenard’s brand a health check to ensure we are meeting the needs of our customers and remain competitive in the new landscape.”

So, where to from here? Today, Lenard’s is considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. The next major challenge is to continue to develop nationally and to expand the franchise into lucrative overseas markets. Lenard’s will look at avenues that may better distribute the Lenard’s product and brand to a wider audience of consumers. “As far as the US, UK, Asia and Europe, there is a gap in the market for our type of offering and we are very interested on developing ourselves in some of these overseas markets,” Len said. Lenard’s is currently investigating entry into the overseas markets of Singapore and the United States of America. There are plans to expand into the retail markets of both countries with Singapore being the primary focus at this time. The franchise business is currently in discussions with retail contacts in Singapore with a view to having an agreement in place inside this calendar year. v To find out more about franchising opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at info@lenards. com.au.

What’s so unique about a Lenard’s franchise opportunity? Our spectacular range of products sets us apart. Over 23 years we have proven that our offer can’t be matched... and Australia loves us for it.

Comprehensive and innovative training Serving a growing staple market A proven system for over 23 years We’re one of a kind Visit us at: www.lenards.com.au Sites now available Australia wide To ﬁnd out more contact Chris Booth on 0434 600 470 or at info@lenards.com.au IT'S WHAT'S FOR DINNER

FINANCIAL ADVICE

tips to

Anthony Windress, Executive Manager Key Accounts, The Commonwealth Bank

SECURE BANK FINANCE

FOR A RETAIL FRANCHISE I

f you’re a first time franchisee and you’re looking for finance to acquire a retail franchise, the key message is do your homework to show the bank you understand the business, be upfront about your own financial position and make sure you have a really solid business plan to show your bank. When it comes to initially securing finance for a retail franchise, there are two approaches you can take. First, you can talk to the franchisor about which banks have accredited the franchise. This is important because if a bank has accredited a franchise it means it understands how the franchise operates, key revenue drivers and the cost base of the business. Although banks will lend against franchises that are not accredited, they need to do a lot more work to understand how the business operates in order to feel comfortable lending money against it. The franchisor will have a list of banks that have accredited the franchise and it’s an idea to ask the franchisor for the list so you can see which banks are already comfortable with the franchise structure.

Once you have a shortlist of banks that have accredited the franchise it’s an idea to identify people within the bank that have experience dealing with the franchise system of which you want to become part. At the Commonwealth Bank, we have a unique system where specialists look after a network of businesses that belong to the same franchise. This allows our bankers to develop an intimate understanding of these businesses, which is very useful for potential franchisees looking to obtain funding to acquire a retail franchise. Some other banks appoint staff to look after franchises on a geographic basis, so one person might look after a dozen or more different franchise systems in the same area, which makes it tough to develop specialist knowledge of individual franchise systems. Once you have identified the right banker for your business you will need to do extensive due diligence on the franchise you wish to acquire so you can demonstrate to the bank that you understand the business and its potential.

On a personal level, the bank will want to know about your background, previous experience running businesses, especially prior experience in retail, future goals for the business and the business’s current financial position. It’s all about creating the foundations for a positive, long-term relationship with the bank, ensuring the bank understands who you are and that you also understand the bank’s expectations. Most importantly, the bank will want to see a well-articulated, thorough business plan that shows the bank that considerable time and forethought has gone into making the decision to become part of the franchise system. With retail franchises, the business plan should include:

• a full description of the business to be

acquired, including what the business does, how it will be operated and how it will be staffed

• full financial information, ideally going

back two years (if the business has been in existence that long)

“Ultimately, it’s about giving the bank as much information as you can about your own financial position, your history in business, as well as the history of the business you are purchasing.”

• how the new operator intends to increase

including mortgages and personal loans and credit card debts.

• a full marketing plan for the business • initiatives to make the business more

Ideally, the potential acquirer will be able to demonstrate a good track record of savings and a history of being able to repay loans, for example copies of loan statements. This is because if the bank can see the potential acquirer has a good history of being able to repay personal loans, it will give the bank confidence they will be able to repay business loans.

sales and revenue

efficient and increase margins

• local demographics, including competitor

businesses in the area, the number of people that live in the area, average income levels and likely foot traffic

• any immediate capital expenditure required post-purchase

This last point is especially important; there’s no point underfunding the business by not being upfront about how much money will be required once the business changes hands. Often, the business will need immediate expenditure on plant and equipment, for example if the front counter needs updating or if a new coffee machine is required. It’s a mistake not to account for these expenses in the initial loan application. There’s no set format when it comes to putting together your business plan. The idea is to make it as comprehensive as possible to demonstrate to the bank that you have thought through the business, its potential and its risks. Aside from the business plan, potential acquirers of retail franchises will need to give the bank a complete statement of their personal financial position. This statement should include a full list of the potential acquirer’s assets, including residential and investment properties, other investments such as shares and assets including cars. You will also need to be upfront about liabilities

Your banker will also want to see full financial information for the business to be acquired, as well as commentary around the figures to show the bank the acquirer understands the numbers. The bank will want to know whether current business performance can be mirrored or maintained, whether there is the potential to improve sales and profitability and the actions that will need to be taken to achieve this. With retail businesses, it’s crucial to be able to demonstrate an understanding of where the business fits in the local commercial ecosystem. Many retail franchises are located in major shopping centres and the bank will want to get an understanding of other similar businesses located in the centre, as well as whether a large grocery business is a draw-card for the centre. This information should be included in the business plan and communicated to the bank, as well as information about lease terms. Contact the centre management for information about foot traffic and other businesses located in the centre.

applying for finance. The idea is to make the bank as comfortable as possible about your ability to pay back the loan. By being open about your full financial position you may end up paying a lower interest rate than had you not declared your full financial position. You also might shorten the amount of time it takes to have the loan approved. Ultimately, it’s about giving the bank as much information as you can about your own financial position, your history in business, as well as the history of the business you are purchasing. If you take the take time to collect and prepare all the information the bank will want to see about you and your new business you will put yourself in an advantageous position to secure the funding you need for your business to be a great success. v For more information about how the Commonwealth Bank can assist you to secure funding to become part of a retail franchise email Anthony Windress at anthony.windress@cba.com.au or call him on 0468 987 790. Important information: As this advice has been prepared without considering your objectives, financial situation or needs, you should before acting on this advice, consider its appropriateness to your circumstances. Applications for finance are subject to the Bank’s normal credit approval. Full terms and conditions will be included in the finance offer. Bank fees and charges are payable. Commonwealth Bank of Australia ABN 48 123 123 124.

It’s also important to try to avoid the common mistakes new franchise owners make when

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PROFILE: Anytime Fitness

Anytime Fitness the world’s fastest growing fitness club franchise

Want to run your own business with low staffing levels, awesome cash flow and the freedom to enjoy a great lifestyle?

nytime Fitness, a 24-hour fitness club franchise, is looking for entrepreneurs across Australia to own their own gyms.

Anytime Fitness was introduced in Australia in 2008 by brother and sister team Justin McDonell and Jacinta McDonell Jiminez who have quickly grown their national franchise to an annual turnover exceeding $3.3 million in 2009/10. With 50 clubs currently opened and 150 territories sold in Australia, Justin and Jacinta have plans to open another 350 Anytime Fitness clubs in Australia and New Zealand within the next five years. “We have been able so far to attract qualified franchisees with our low-cost business model which requires minimum staffing,” said Justin. “We provide our franchisees with a lot of support and give them the tools and the guidance they need every step of the way, from finding ideal locations to equipping and marketing their clubs.” In addition to regular training and support, Anytime Fitness holds a two-day franchisee conference every year which provides tips and information on a range of topics including advertising, marketing and public relations, how to retain and reward members and obtain member referrals, updates from Anytime Fitness worldwide and much more. “The advantage of owning a franchise is that we help set up how the club looks and works, but each franchisee can put in their own personal touch. Plus, being in the health and fitness industry, our franchisees really like the opportunity to make a significant difference in people’s lives.”

What franchisees have to say Husband and wife team Mike and Gabby Lewis opened their first club in Mandurah (WA) in June 2009 when looking for a life changing experience.

“Anytime Fitness has a great business model with low staff required, awesome cash flow and it provides the freedom to enjoy a great lifestyle,” Mike said. “We ensure that our staff are well trained so that we are not always tied to the business. This gives us the freedom to open additional clubs and enjoy the things we most love like travelling. “We also love the fact that through the club, we can help people achieve their goals and change their lives,” he added.

The Anytime Fitness franchise model Anytime Fitness franchisees have access to an internationally proven business model with strong branding, backed up by a local team of experienced and passionate entrepreneurs. Being in the health and well-being industry, the Anytime Fitness franchise model was built around the concept of freedom. Anytime

Fitness franchisees can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The modern security system in place also allows clubs to run smoothly and worryfree even during non-staffed hours. In addition, Anytime Fitness’ monthly franchise fees are low and fixed. This allows franchisees to benefit from their own business’ growth. Anytime Fitness was founded in the USA in 2002 as an alternative to larger and more expensive health clubs. It has grown to become the fastest growing fitness club franchise in America and currently has more than 1,300 worldwide. v For more information about Anytime Fitness franchising, visit www.anytimefitness.com.au or call 1300 766 202.

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Franchises are now available across Australia and New Zealand, but HURRY they are going fast.

Call us on 02 9415 5300 www.anytimefitness.com.au

E XPERT ADVICE

CHOOSING

THE RIGHT RETAIL FRANCHISE for you S

o you have selected retail franchising as appealing to you – what now?

How on earth do you select the right franchise for you? And that is the first problem, it needs to be right for you. Just because you have a friend who has done well with a Clark Rubber store or a work colleague who now runs a coffee van that seems to be doing well; it doesn’t mean these businesses will suit you. As a consultant I am continually asked what I believe to be the best franchise and that is a completely unanswerable question for this very reason. Only you can make this decision for yourself. So step one is to focus on something you like doing. Nothing could be worse than not looking forward to getting out of bed each morning because you have to work at something you hate. So it’s not all about the money. You need to find something that satisfies you emotionally, something that you feel comfortable with, a brand you will be proud to tell your friends you are associated with. Step two is to examine the lifestyle ramifications. You need to understand that your whole family will be impacted by this decision as most retail business involves long and often unsociable hours. If you are a party animal then working Friday nights may be abhorrent to you. You need to understand, if there is a preparation period prior to opening or a scrub down time after closing because this can add to hours considerably.

A good example of this is Lenards. I have great respect for their modus operandi with potential franchisees who very early in the process are taken behind the magnificently presented counters full of mouth watering products to the back room where raw chook, boning and a degree of blood is a fact of life. If their enquirer cannot handle this part of the business the applicants are quickly weeded out.

above the records provided. Most franchisors depend on accurate reporting and royalty payments as their income depends upon it and frown very severely on any transgressors. But vendor franchisees occasionally fall into this poor behaviour which in reality reduces the value of their business as they cannot prove their gross sales. Your best option is to totally ignore any claims regarding additional cash income.

Once you have got passed all that then there are basically three categories for you to consider: Food retailing, non-food retailing and mobile retailing. Each has their benefits and drawbacks.

A franchise that encourages and assists the setting of both store and personal targets is usually a franchise that knows where they are going and how to get there. Much of this will depend upon exactly what staff the business has to support you at retail level. A major part of the measuring stick to establish the value for the royalties you pay is to value the support provided by these people. So ask the franchisor the questions about who will call on you, how often, what they will assist you with and, equally important, exactly what they do not expect to do for you. There is considerable benefit in seeing more than one person provided by the franchisor. Major systems may send out the usual business development manager who generally focuses on operational matters but it’s also of great value to see the merchandising expert, the accountant, the training manager and many others.

Premises based franchises frequently lay down strict opening hours whereas mobile businesses are less onerous. Rental costs expressed as a percentage of gross sales for the fixed location franchises should be known by the franchisor and a certain percentage maybe set as a maximum, e.g. no more than 15 per cent of turnover. Keeping rental costs under control is critical. The other major cost component for most retailers is that of staff. If you cannot manage a roster where you may have up to 20 or more casual staff, who will largely be made up of teenagers who will let you down at the drop of a hat when they get a better offer; then don’t take on such a business. This stressful situation drives many retailers to distraction.

Is the business you are examining full of blue sky? Will consumers still want this product offering far into the foreseeable future? It mustn’t be a fad.

Be prepared to get your hands dirty. Most retail business have some unglamorous aspects and you will quickly earn the respect of your staff if you are prepared to clean the soft serve machine or muck out the dog pens! Always be prepared to do what you ask them to do.

Don’t just think what you see as a shopper is the nice comfortable business you will run.

In the case of a franchise resale, be very wary of any claims regarding cash over and

Phil Blain, Principal, Franchising, Business Development Company

When you are comparing one franchise opportunity against another please do not compare the percentages of royalties you will pay to them. Just because a system has a four per cent management service fee that does not mean they are better value than one that charges six per cent. Understand clearly what it is you are going to get for your payments. Product supply is another important issue for you to check. Do you have to buy all products through the franchisor? What happens if they

cannot supply? Are there alternatives? A shop with no stock quickly goes broke. Obviously the tenancy is a vital part of a fixed location franchise. How long is your lease for? Does it coincide with the Franchise agreement? What happens if one lasts longer than the other? Who holds the head lease, you or the franchisor? If the franchise is a resale will you be granted a whole new term or are you just buying the term that is left on the Franchise Agreement? If it is the latter you may not have sufficient time to get a decent return upon your investment. Does the landlord require a refit of the premises and if so, you must get advice from the franchisor as to their opinion of likely costs? Retail fit outs are generally seen to be astronomically expensive to the uninitiated. It is possible to build a three bedroom home in Australia cheaper than to fit out a store in most shopping centres so your business plan must account for the possibility of these high costs. Similarly, is there any likelihood that the

landlord or franchisor will want you to relocate during the franchise term? This too can prove to be a very costly exercise which can more than take the cream from the top of the business if you do not allow for it. On a personal level, please do not go into retail if you do not have a warm and engaging personality. The public will quickly work out if you are ‘putting it on’. Consumers generally buy only from people they like, so you need to be pleasant and you need to be able to sell. If you do not have these qualities you will need to employ people who do, which may also add to your running costs. The general public are rude, demanding and obnoxious – or that is how it will seem to you as a retailer. Sadly we tend to remember the one ratbag we served during the day and not the 99 nice people. If you can remember this perspective, retail can be a very happy and rewarding environment. Do you like and trust the franchisor when you meet them? First impressions are usually correct so ask yourself the question, “Am I

prepared to work with these people for the next ten years or more?” If the answer is no then you had better keep looking. Lastly, please buy a franchise with your head and not your heart. The numbers must stack up for you so you can improve your life – or why would you do it? So your professional advisers are key to you making a good choice, NEVER enter a franchise without the advice of a sector specialist accountant and solicitor. The Franchise Council of Australia, the ACCC and various state small business government bodies are great sources of information. Use them all to help you make the right choice for you and enjoy your resulting franchise journey. v Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company. Phil can be contacted direct on 0419 044862.

Australia’s favourite place for tiles and bathroomware has franchise opportunities available now!

For more information visit www.tile.com.au/franchise BMD BAD1325B

PROFILE: B& S MOBILE SHARPENING

Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.

s franchisors, B&S Mobile Sharpening are proud of the achievements of all of their franchisees over the past year. Both Bill & Sue, and the national team of franchisees, and not to forget their hard working franchise agents, work off each other, sharing ideas and more importantly, helping each other and the franchise achieve the growth needed to put B&S Mobile Sharpening, where it belongs - at the top in the sharpening business. B&S Franchisee of the Year, Wayne Leske, and Runner-up Julian Pfitzner, are the perfect example of what can be achieved through hard work, and working as an active team player in a thriving franchise. All you need is the enthusiasm and be willing to get out there, talk to people, and build your own individual business to the maximum. A distinctive mobile business, B&S Mobile Sharpening supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. There are unlimited opportunities to expand this business. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, or a factory with a canteen, or even a school, requires this

service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work.

franchisees, but have also enabled the parent company to grow. We can all learn. If we are prepared to listen,” he added.

Bill and Sue say the earning potential for franchisees is almost unlimited, providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year, and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties.

Many franchisees have built their areas from a ‘nil’ base to over 300 regular customers in less than twelve-months. This is great motivation for an even bigger growth down the track. The majority of new franchisees have had no accounting or business experience. B&S are there to assist them in advising the best system that will suit their operation. As with any franchise it is prudent to have adequate funds on hand to tide them over during the ‘ramp up’ stage of their new business.

Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. “Our latest franchisee Peter MacNoe is based in the inner suburbs of Melbourne and has hit the ground running with twenty restaurants on his first day,” said Bill. “We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our

Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless. There are no ‘royalty’ fees. The up front low purchase fee covers just about everything, car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is, of course, a renewal fee payable at the end of your four-year term, when you hopefully renew your franchise. Where else can you start a new business with this minimum amount of outlay and maximum amount of support? We are looking for applicants who possess the following;

• self-motivation • great communication skills • desire to succeed • ability to work with like-minded franchise team and share ideas

• ability to ‘cold call’ • adequate funds • and the most important thing, a sense of humour.

For more information or to join our growing team, contact B&S Mobile Sharpening, visit www.bssharp.com.au or contact i-Franchise-You on 03 9703 1135.

Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With nine franchises currently operating, AllSafe is on target to expand its network to 52 franchises across Australia and New Zealand. Head ofﬁce based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efﬁcient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and ofﬁces.

For further information about AllSafe Energy Efﬁcient Products franchises contact David Jordan on 07 3855 8733, or visit www.all-safe.com.au and click the Franchise link.

More than just another franchise 7 businesses for the price of one • SOLAR POWER • SOLAR HOT WATER • INSULATION • SKYLIGHTS • VENTILATION • ENERGY EFFICIENT CONSULTANTS

Solar Power

Solar Hot Water

Skylights

Ventilation

Insulation

Wind Power

Energy Management

This means MORE opportunities for you to increase your proﬁts! Allsafe’s product partners include:

BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efﬁciency, this could be the business of your dreams.

.-...-

As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efﬁcient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efﬁcient shop in your area as part of an ever increasing network of stores across Australia.

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CONTAC NOW TO T US LE MORE A ARN BO THIS UN UT I OPPOR QUE TUNITY !

For further information about AllSafe Energy Efﬁcient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3855 8733 or visit www.all-safe.com.au and click the Franchise link.

FRANCHISE COUNCIL OF AUSTRALIA

The future

Steve Wright, Executive Director, FCA

of franchising A

s we approach the end of the year, what does the crystal ball tell us about what lies ahead in 2011?

Will it be a good time to be buying into a new business? My short answer is “in franchising, yes.” But to answer the question more fully we have to look backwards as well as forwards and also look at the broader economy. At the end of 2008, the world was gripped by the fear of the global financial crisis. Doom-sayers were everywhere. It was going to be worse than the Great Depression of the 1930s, when unemployment soared and people queued in the streets to be given bread to survive. In the historical home of the franchising sector, the US, the franchising sector was gearing itself for tough times. The American franchising community predicted a 10 to15 per cent contraction of the sector nationwide (and if truth be known, probably feared worse). Thankfully, it didn’t turn out that way.

While the US and other northern economies suffered, there was no cataclysm. The US franchising sector actually grew by 1.5 per cent in 2009 – not a big number, but positive growth – a good result when the rest of the country was in recession. In Australia, we fared better than any other western economy. People were not queuing for bread, they were queuing for gourmet pizza from Crust and for backyard lifestyle products from Clark Rubber. Clark Rubber had its best year ever in 2009/10. PoolWerx had double digit growth in system turnover as people looked to spend more time in their backyards. Crust, Dominos and Eagle Boys all had substantial network growth in 2009 and 2010. As did Grill’d, Sumo Salad and 7- Eleven. And, significantly, they are continuing on that path. All are currently recording turnover growth and undergoing network expansion and expect to continue to do so in 2011. 7-Eleven grew its Australian retail footprint past the 400 mark in 2010. Such is the

strength of its balance sheet that it was able to sign a deal mid-year to buy out the entire national network of Mobil service stations. By the end of next year, when the acquisition is complete and the Mobil stations have been converted, 7-Eleven will have a network of over 650 stores. For many, the crystal ball does not appear in the least foggy! For the 2009 FCA Franchisees of the Year Mark Maumill and Jason Love, 2009 and 2010 have been years of great achievement and great optimism for further success. Mark and Jason are multi-unit franchisees who have taken their endeavours within the Banjo’s (bakery café) system from Tasmania onto the mainland. They have expanded into Victoria and Queensland with Banjo’s, and are now looking into an entirely different venture in South Australia, in association with the Mr Rental franchise brand. Mr Rental is another system which has undergone significant growth in 2009/10, extending its retail network by 10 stores from

DD franchise ad 230x55 v2 2009

60 to 70 in the last financial year and planning to grow to 100 stores within the next two years. And what is the common thread among these stories? Yes, the GFC has had an impact. It has driven people to think more carefully as consumers, as investors and as business owners. It has caused some hurt (and no sector has been immune), but it has not mortally wounded us. Because the Australian economy has stood up well, those who have been on their game have been able to grab opportunity in the uncertain times. Many simply decided it was all too much. In the first half of 2009 almost 1000 small businesses ceased trading each month (according to the Australian Bureau of Statistics).

In the wake of the GFC, we are all behaving differently. As consumers, we are spending more carefully and less extravagantly. We are looking for value. As investors, we are more conservative and less speculative and again, looking for sustainable value. As new business owners, we are looking for the opportunities that capitalise on this philosophy. Which is why franchising appeals as a business model. Franchising businesses are generally aimed at the consumer value proposition, whether in service or retail sectors. They are more likely to be at the ‘good value treat’ end of the spectrum than the high price, high discretion end. And they have the brand reliability and trust factor working in their favour as well.

In franchising we had a trimming of the sails. Growth in system numbers has dropped back. This is a good thing for the sector – not reverse gear, but a rationalisation.

As a consumer, I know the product or service on offer, I know how to find it and I am confident it is going to be delivered professionally and consistently, whether it be a house from Hotondo Homes, a muffler from Midas, a tyre from Bob Jane or a treatment from Brazilian Beauty.

When the FCA’s biennial ‘Franchising Australia’ survey is published next month, I expect it will show this rationalisation in growth of overall system numbers.

And after I have done my business with these brands, I will kick back with a Coffee Club cappuccino and congratulate myself on another well made decision.

However, I expect it also to show good growth in the established systems.

It’s all about the value and reliability. That’s the lesson from the GFC.

A sign of the times and a good pointer to 2011 and 2012.

And it’s the ongoing success formula for franchising 2011 and beyond. v

For those carrying on, that dramatic drop-out rate has meant significant opportunity.

10/9/09

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FRANCHISE COUNCIL OF AUSTRALIA

getting the most out of yourself and your franchise

George Yammouni, Chairman, FCA

he aim of the Franchise Council of Australia is to make sure the people working in the franchise sector are getting the most out of themselves and their franchise, and that the environment in which they operate is conducive to ‘good business’. An informed and educated franchisee, working in a franchise with robust systems and support – and all within a regulatory environment that encourages growth – is a natural recipe for success! It is with this in mind that the FCA provides a range of services and resources for franchisees – from pre-purchase, through business development and into maturity.

FCA Franchisee pre-education seminars The FCA holds seminars throughout Australia for people who are thinking of buying a franchise. These events provide guests with the opportunity to speak with a franchisor, franchisee, the ACCC and State Government representatives – all within in a non-sales environment. These events have proven to be of great value to people before they make that final decision.

Diploma of Franchising & FCA Franchise Academy Once you have purchased your franchise and are working in the sector, the FCA has a fantastic learning opportunity available for you to boost your skills and performance. The Diploma of Franchising is a face-to-face course with courses covering a range of vital business skills – both franchise specific and general business. Managing relationships, ensuring a safe workplace and quality customer service are just some of the areas covered in the Diploma. As well, you will learn about franchise systems and how they operate, from a franchisor perspective – offering you a valuable insight into your sector. The Diploma is one part of the FCA Franchise Academy, which is a platform for franchise education offering a range of seminars and qualifications delivered by experts in the franchise advisory community.

portal. This website is an acknowledgement that franchisees are busy business operators who rarely have time to attend training and skills development workshops during office hours. In time, the website will offer – business development articles, seminars on ways to improve business performance and advice on legal and financial issues that affect franchisees. More importantly, it will bring together franchisees from different systems, all over Australia, to interact online, and support each other in their growth. Visit www.franchise.org.au to read more about the services the FCA can provide to you. v

Franchisee Portal As part of its commitment to ongoing development in all aspects of the franchise community, the FCA has launched a new franchisee skills development and knowledge

George Yammouni is Chairman of the Franchise Council of Australia and CEO & Founder of the Bathroom Werx Group. www.bathroomwerx.com.

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PROFILE: Nanotek

Nanotek

ecowash’s platform for the future S ince establishing in Sydney in 2004, ecowash mobile has won just about every award there is to win in franchising and has grown from a two car operation to having operations in 15 countries around the world. But not content with this impressive record, the ecowash mobile team has set its sights even higher with the introduction of it’s hitech new brand ‘Nanotek’ in Australia, further international expansion and the contract for Qantas Valet Australia-wide. “It has been a fantastic six years, but our best is still yet to come. Since launching as ecowash mobile we have learnt so much about the market and really refined our service and our franchise support system – now we’re going mass market with Nanotek” said ecowash mobile CEO, Jim Cornish. The launch of ecowash mobile’s new brand, ‘Nanotek’, focuses on the technology behind the service and allows for easier consumer education and understanding of the advanced nano-technology that ecowash mobile franchisees employ. “It really is a paradigm shift going from traditional water washing to liquid polymer nano-technology which is waterless, but the results speak for themselves – this is the way of the future,” said franchisee development manager, Adam Stone. “From a franchisee perspective you can literally wash a car anywhere which really opens up

unlimited possibilities in terms of business development.”

It certainly appears that the big players are listening! ecowash mobile now holds the national contract for providing car cleaning services for Qantas Valet and handles product launches for Australia’s major car manufacturers including looking after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Sydney International Motorshow.

Nanotek’s communication platform is heavily IT based with a futuristic new website as the centre piece. “We have really gone all out with the website,” said ecowash mobile IT Manager, Elia Napiza “not just with the look and navigation, but with the way we have linked it through all our social media – our YouTube channel, Flickr Gallery, Facebook page, and Twitter – they all talk to each other creating one integrated global communication platform from which we can develop a solid audience network and generate strong word of mouth. We even help our franchisees set up their own Facebook page for their business! It is a big focus for us.” Already with a strong presence in both Europe and the Middle East, ecowash mobile is now targeting key developing markets for the introduction of the service – starting with Russia and South Korea.

“Russia is a huge market for us, it took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year,” Jim said. And if one new country isn’t enough, ecowash mobile is also scheduled to start operations in South Korea in November! “South Korea is our first major entry into the Asian market and will serve as a launch pad for further expansion in the region,” said Jim. One of the newest franchisees under the Nanotek banner is Ian Franke based in Camden, NSW. As a former police officer Ian was attracted by the combination of lifestyle and business potential that the Nanotek business model offers. “I’m my own boss but I have a extensive support system behind me. I can choose my own hours and work my business around my family, I’ve been flat out since hitting the road and already have staff and plans for putting additional mobile units on the road,” said Ian. v Exclusive Nanotek territories are now available - for more information visit Nanotek.co or call 1800 Nanotek (626 683).

NT0

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Imagine having your own mobile business and working from home - being able to clean a car anywhere and oīer your clients the highest quality service at their home or even where they work. This is the business opportunity that Nanotek oīers – your own business with unlimited potenƟal. Introducing Nanotek by ecowash mobile – a unique mobile car cleaning service based on exclusive liquid polymer nanotechnology. Australian born 6 years ago, ecowash mobile is a mulƟ-award winning internaƟonal operaƟon and the global leader in mobile car cleaning & protecƟon. Exclusive

Nanotek is the future of car cleaning, oīering franchisees a unique business model, exclusive products, solid systems and global experience. • • • • •

your own exclusive territory full training and ongoing support a complete turn-key business an exclusive product range the credibility of a global brand

nanotek.co or call 1800 NANOTEK (1800 626 683) For more informaƟon visit

territories

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6/10/10 2:58 PM

profile: Crack ma s t ers

Give this one a C

‘crack!’

rackmasters was born through the need for quality, effective, easily applied and reliable pavement maintenance. The directors of Crackmasters brothers Jason, Michael and Matthew Cobb have life-long experience in the asphalt and road building industry with a combined total of nearly 65 years. The Crackmasters system offers crack sealing and repairs to asphalt and concrete surfaces as well as colour non-slip resurfacing to asphalt, concrete and timber surfaces. Colour sports-court resurfacing in team colours is also a new and innovative product that is sure to create an interest from netball, tennis and sports clubs. Asphalt and concrete are the most common of hard surfaces throughout the world today and these surfaces will require maintenance in order to preserve the condition and keep them safe and free from cracks and potholes. Crackmasters Geelong has been operating for the past 18 months and has created a large customer base including, government departments, schools, hospitals, sports clubs and many commercial and domestic clients. Crackmasters have been involved in many large projects including construction of car parks and driveways by using sub-contractors from start to finish. Crackmasters were heavily involved in the recent UCI World Championship Road Cycling event in Geelong. The services provided by Crackmasters throughout the event included: new permanent asphalt constructions; temporary asphalting; pothole repairs; on-call repairs; and, maintenance of the race circuit though the roads and streets of Geelong. The Crackmasters’ branded products have created a totally new way of pavement maintenance which will grow to become the

benchmark for quality and service. Currently there is one solo Geelong based franchise with the anticipation to expand into the franchising world. The ideal Crackmasters franchisee must:

• be willing to commit to the Crackmasters brand and share the same goal as the others in the Crackmasters franchise network which is to continue to grow, represent and support the brand

• be passionate and motivated to achieve the Crackmasters team’s goals

• possess the skills and ability to operate a business efficiently and effectively

• be willing to go the extra mile to grow their own business using the proven systems developed by the Crackmasters team.

Offering complete start-up packages with full support and training provided from start to finish, the Crackmasters cover all bases with product and application training as well as a full management system. With every-day support, franchisees will never feel left in the dark. Crackmasters is both a home and mobile based unit. The mobility and nature of the franchise allows franchisees to interact with clients on a daily basis and build their networks through personal client contact. As well as providing the flexibility of creating hours to suit your lifestyle. The Crackmasters franchise can also be a low staff venture with the franchisee having the option of being a sole operator or employing staff. This incredible niche franchise and its services are only limited by imagination. With asphalt and concrete being the most common of hard surfaces throughout the world, the

Crackmasters franchise has the ability to do any job, anywhere. v If you are interested in further information or becoming a franchisee visit www. crackmasters.com.au, call (03) 5222 8227 or contact Vicki Prout at Sherpa Group on 02 9267 6277.

MastersÂ inÂ pavementÂ maintenance SealÂ yourÂ financialÂ success

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sherpa GROUP

franchisee in action: Ren t t he Roo

Bob and Julie Sager have achieved a

record amount of business in their first year of trade This phenomenal success is in spite of the fact that Bob runs the Townsville franchise from his home in Cairns driving four hours each way or flying to and from his customer base each week.

ob first bought his Rent the Roo franchise in July 2009. He saw the flexible and convenient franchise as one that would suit his relaxed Northern Queensland life style. “Rent the Roo was a good business model; it had a great amount of transparency and flexibility over its competitors. It has allowed me to live a flexible lifestyle and work when it suits me,” says Bob “Running the Townsville franchise from my home Cairns is even a breeze with the

support systems put into place by Rent the Roo. Sure the travel might be long, but it’s really all in a day’s work. “You are really set up with pretty much everything from suppliers and distributors. Rent the Roo makes it easy!” Bob’s background in finance and small business hasn’t hindered his success either. “Working in banking for 25 years really helped me when looking to purchase a franchise. It’s a big investment and not something you take lightly.

“Rent the Roo had a solid financial background and was very open when discussing it. There was no smoke and mirrors; it is really just an honest and supportive franchise with nothing to hide,” said Bob. Having previously owned a series of small businesses including managing a newsagency for four years Bob decided that owning a franchise was naturally the next step in his business venture. “Owning small businesses really prepared me for the franchise world. However, the beauty

of the Rent the Roo franchise system is that you’re not in it alone the way you would be when owning a small independent business. “I’ve never been one to not interact with those that I’m working with, whether it be clients, customers or colleagues. Some of my best experiences have been from owning businesses and really getting amongst it. Working with people and customers is one of the highlights of the job,” said Bob. The training provided by Rent the Roo has been a definite keynote with Bob. “It has been 100 per cent support all the way from the start with one week’s training in a well-established Rent the Roo franchise in Sydney followed by two weeks training in Townsville. After the initial training we have also received regular field visits by the Rent the Roo team as well as further up to date training when needed. There is always access to information via the company intranet system, email as required and excellent over the phone support.” “Even in remote locations such as Cairns and Townsville I know I can always rely on Rent the Roo if I have a problem of any kind or simply need advice,” says Bob. Since starting with Rent the Roo, Bob and his wife Julie have seen a significant change in the balance between their work and family lives. “Working from home we pretty much make our own hours. We’re not a nine to five business so we can be flexible around our family and our commitments. There is no late nights or overtime, once the job’s done it’s done, your pretty much guaranteed to never be late for dinner. “Spending a lot more time with the grandkids has been a great benefit of the franchise. We are able to pick them up from school, spend afternoons with them doing activities and spend time with them when we would otherwise be working,” says Bob.

About being a Rent The Roo franchisee Rent The Roo franchisees get to enjoy ‘the sweet taste of success’ while running their appliance and furniture rental business from the comfort of their own home. Here is the Rent the Roo formula for success that has been proven since 1976

HIGH CASH FLOW+ LOW OVERHEADS + LIFESTYLE = SUCCESS

High Cashflow High Cash flow is achieved because people are willing to pay for great service. Maintaining the highest levels of customer service begins with providing all brand-new products of the customers’ own particular choice. Rent The Roo franchisees have unlimited access to every brand and type of furniture and appliances. These are sourced directly from retail and wholesale suppliers with national discounting in place. Other rental business models warehouse a limited range of stock and continue to re-rent the same items to other customers over and over again. Using this system the stock is not the only thing that depreciates! Customer

satisfaction is ultimately compromised.

Low overheads Rent-a-Roo Give-a-wayTM. Rent The Roo have developed a unique program where the goods are leased over 1–3 year term and then given away at the completion of the agreement. This gives added value to the customer with a sense of ownership that has effectively decreased the average default rate to below five per cent for the group. Roo Rewards is a customer loyalty program that redefines the ‘WOW FACTOR” and has produced ‘a resale to existing customer average of over 80 per cent’ with some franchisees achieving as high as 95 per cent. Rent The Roo has proven the saying ‘it is more blessed to give…’ This means that as the business grows, direct advertising and other costs continue to decrease.

franchisee in action: Ren t t he Roo

No direct employment required. One or two people can operate the business successfully without all the hassles of direct employment. When the business does grow large enough, the master franchise has access to Rent The Roo’s unique Sub franchisee system. The master franchisee runs the administration and provides the capital for the stock purchases while the sub franchisee is responsible for customer service and maintains their own vehicle.

our business has become. We love how much our customers appreciate the service we provide and the proof is in the fact that they just keep coming back again and again!” - Rick and Anne Saxon, master franchisees, South West Slopes, NSW.

The franchise system. Rent The Roo has developed a unique investment system called:

Success

PASSIVE FRANCHISE TM. This has been done to reduce the capital requirements on the master franchisee. Since 2003, Rent The Roo have developed over 20 passive franchisees. These people simply provide additional finance to the master franchisee in order to grow the business. The initial investment is only $20,000 and can be increased on a monthly basis. Returns are paid monthly over a period of two years or re-invested. Rent The Roo guarantees a fixed return rate of 15 per cent per annum for two years on each investment with no fees!

“We have been operating our home-based Rent The Roo franchise for two years and still cannot believe how simple and productive

MASTER FRANCHISEE: Rent The Roo has developed over 30 master franchisee home-based offices Australia-wide. Further

Lifestyle Home-based: The biggest problem with most successful businesses is the cost to lifestyle. Long hours and high stress environments often pay a high price. By moving the traditional rental business that requires a shop front and warehousing into the home, Rent The Roo has created an excellent business that can be run five days a week with plenty of time to enjoy yourself and your family.

development here and overseas is planned for 2010. With an enormous income from recurring revenue, each master franchise can potentially earn over $1,000,000 per annum within three years. The minimum capital requirement is from only $150,000. SUB FRANCHISE: This newly developed customer service Rent The Roo sub franchise comes with a guaranteed income of $1,250 per week for up to 12 months. The sub franchisee is responsible for customer service in the field without having to worry about the office administration that is run by the Master Franchisee. The sub franchise offer is an affordable $65,000.00 plus GST and vehicle. v For more information on Rent The Roo franchises please contact Phil Hague on (02) 6227 1277; email: renttheroo@ bigpond.com.au or visit www.renttheroo. com.au and request the comprehensive sales brochure.

To find out more about this fantastic Franchise Opportunity contact us at Email: info@ifranchiseyou.com.8u Phone: (03) 9703 1135

Janine’s T ips

THE PROS AND CONS OF RUNNING A FRANCHISE BUSINESS

Janine Allis, Director/Founder Boost Juice

here are both positives and negatives in running your own business and franchising will add more items to both columns. It is important when making any important decision that you consider the positives and negatives of that decision. There will be a long list on both, but often you have to trust your gut instinct and take a risk to make a real difference in your life. My comments below are based on good reputable franchise models that have been in business franchising for over five years. Always be careful when going into a franchise that the franchise is established and reputable. Below are some pros and cons that I would consider when going into a franchise:

PROS: Increase your chance of success It is a recorded fact that there is a higher success rate for people in a franchise business than those who start their own. The main reason for this is that there is strength in numbers, so you have better buying power, more marketing dollars and an already proven business model to get you started. Systems It costs a fortune to get systems in place in your own business. The systems are designed to assist not only the running of the business, but also to increase profitability. It takes years to establish good systems in a business, with years of trial and error to get them right. So you are minimizing your chance of mistakes by going into a franchise, because the franchisor already has made them. However, systems are only as good as the person that uses them. Brand It takes millions of dollars and many years

to develop a brand and a brand sells the product. Going into a franchise means that you are licensing the brand from the franchisor, so you do not have to spend the millions of dollars and many years to develop the brand. This is probably the top reason to go into a franchise. Networking Often when you are in business it can be lonely and you do not know where to turn for solutions to problems that you encounter. When you are with a franchise you have a pool of people to tap into to support your business, whether it is the franchisor or a fellow franchisee that has been in the system longer and has gone through the challenges that you may be facing. This network is very powerful and a massive positive to going into a franchise. However, remember that the reverse is also true; in all networks there are people who are negative for many reasons. My advice is to avoid these people in the franchise network like the plague, as they are not only a negative influence, but it is also the best way to make your business fail, as negativity and the ‘poor me’ syndrome is the quickest way to lose your business.

CONS: Must follow a system For some people, having a system to follow means that they feel stifled in their creative vision for their own business. Even though there is traditionally some flexibility in most franchise systems to have some creativity, there is an approval process that you need to go through and some people struggle with this. If you are one of these people, a franchise may not be the right solution for you, or you may need to re-consider how you think of your business.

Royalties With franchises there is a franchise fee and royalties that need to be paid on a regular basis. With your own business there are no royalties, however, if it is a good system, then the royalties paid should be made up in buying power and the strength of a network. Reporting When you sign a franchise agreement, you need to make sure you follow it and that means you must submit reports on time and ensure you are complying with the franchise system. This, however, will make you a better business person and you should be doing your financials and reporting on a monthly basis, so it can also be considered a pro, as it helps keep your business in check. Systems By entering a franchise system, you must follow the programs that are put in place, whether this is marketing, visual merchandise, new products, EVEN IF YOU DO NOT AGREE. If you are going into business for the first time, I think a franchise is a safer option, but you need to first look at yourself in the mirror to check if you feel you can follow the systems and ensure that you fully understand what being a franchisee means. v Janine Allis, Founder – Boost Juice Bars. Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is in more countries than any other juice bar in the world. Janine’s company; Boost Investment Group, also runs the exciting new concept Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.boostjuice.com.au or www.salsas.com.au.

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FINANCIAL ADVICE

GET BY WITH A LITTLE HELP FROM YOUR FRIENDS

Darryn McAuliffe, National Manager, NAB Franchise Banking

Good advice from good people is one of the most important ingredients for business success, all business owners need to surround themselves with people whose primary business is their business.

ow, more than ever, having the ‘right’ professionals, such as lawyers, accountants and bankers, in place is essential. These relationships are generally longer-term, so it is important you find the ‘best fit’ for your business.

form of online business networks, chambers of commerce, business advisory councils and franchise and industry groups. The broader your network, the more likely you are to be connected to someone who can help your business

Business owners should not be afraid to ask for what they want from their service providers from the outset. There are plenty of professional services firms out there that want your business. Think about what you value in your business relationships and look around until you find the right match. Talk to them about your business, where you want to take it, and what the economic environment means for you.

Have you considered a mentor?

When new customers come in to a NAB business banking centre, our business bankers take the time to really get to know their business. This time should be given by all your support services, to give you the chance to get to know who you are entrusting your business to. Also, now more than ever, is a good time to be talking to your team of experts about your business, where you want to take it and what the economic environment means for you. Building a strong support network is essential for all franchisees, with advisors and business professionals now more accessible to the business community than ever before – in the

Whether you are established or just starting out, you should also consider seeking advice from an outside business mentor. This might be someone with a strong knowledge of starting up small businesses or experience in your industry. There are a variety of advisory services, programs and networks offered by government and community organisations and franchise systems that are free or of minimal cost. Your support network should not only be there in times when business is strong, but more importantly, be there to help you through the tough periods. This could also extend to your business finding itself without sufficient funds over a period of time. Cash flow is probably the single biggest challenge for small businesses. Ensuring that funds coming in are sufficient to provide for those going out can be easier said than done. The ability to trade profitably on an ongoing basis and generate long term value

is impossible without an effectively managed cash flow. Speak to your accountant or business banker about options that can help you manage your cash flow. Even talk about managing peaks and troughs in your business with your mentor – chances are they have been though the same thing themselves. Having robust outside business support will motivate you to perform, keep momentum and make sure you do not get so caught-up with internal issues within your business that you lose grip on the bigger picture.

Use your networks For franchisees, it’s vital they tap into local networks to take advantage of businessbuilding opportunities and capitalise on the natural synergies that exist between businesses. Simple tips like taking your business cards everywhere, speaking to new people and making the most out of every networking situation will get you on your way to building mutually beneficial business connections. “In the past, many businesses have been helped by their local bank manager for these connections and it’s no different today. If you want to start networking and don’t know where to start, ask your business banker. NAB prides itself on providing business customers with networking opportunities, such as seminars which enable business owners to

“Your support network should not only be there in times when business is strong, but more importantly, be there to help you through the tough periods.”

get connected and share knowledge and strategies to overcome business hurdles. These are particularly valuable in this current economic climate. Organisations that contribute to their local communities through sponsorships, monetary donations and in-kind support, also have the opportunity to feel good about themselves and promote themselves as active members of their local communities.

Stay close to your customers Staying close to customers is a good practice at any time. It becomes increasingly important when conditions tighten. Improving customer relationships can create opportunities for new and repeat business – especially from your most loyal customers. There is a reason why someone chooses to buy from you and not a competitor. Knowing your customer, and the reason they purchase from you, allows you to plan for the future. It helps you project future earnings and plan for what your business will need, to not only survive, but prosper - regardless of the economic environment. It’s our experience, that businesses that continually focus on understanding why their customers choose them, don’t generally get caught out when those consumer needs change.

Networking tips

• Ask your best and most loyal clients for

referrals. It’s these people who most recognise the value in your product or service and will be most willing to refer new business to you.

• Don’t underestimate the power of referrals.

Take the time to identify who your key advocates are and why they are advocates. You should be asking these customers for referrals and potentially emulating what you do for them to build satisfaction and more advocates.

• Read trade and industry journals, speak to

industry bodies and take advantage of any resources available to you

• Milk your own cows first! NAB research demonstrates that 45 per cent of Australian businesses receive the majority of their sales from local customers and identified ways franchises can cushion themselves from the effect of the current economic environment. The results highlight the need for franchise owners to leverage their local communities and encourage ‘shopping locally’. When looking to buy an existing business, a good customer base is an important criteria and strong community support forms part of that. The effect of spending locally also has a ripple effect. If a drop in the water represented a single purchase, then the ripples would reflect how the benefits would flow through to the surrounding businesses. This is something local communities can positively influence and can feel good about. In addition to the local community support, businesses also rely on the support of fellow businesses to navigate through these challenging economic times. Our research shows that 41 per cent of Australian businesses consider the success of their business to be dependent on the success of

their neighbouring businesses. Interestingly, those businesses which relied on their local community for continuity weren’t making the most out of the potential connections that are right on their doorstep. Only 16 per cent of Australian businesses were members of a local business network. Of these network members, 64 per cent reported the ability to build greater business connections as a benefit of networking. Also, 51 per cent saw the ability to seek new opportunities to grow their business as a key benefit. So in summary, remember the importance of using your networks to benefit your business and community. v Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com.au.

Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

PROFILE: unit ed pe troleum

A franchise

on the move… E stablished in 1993, United Petroleum, a proudly Australian-owned company, has become one of the largest independent fuel companies in Australia with over 240 convenience retail sites operating across every state. In 2007, once firmly cemented and recognised within the petrol and convenience sector, United Petroleum turned its attentions towards becoming a leading franchisor. Along with this decision also came an increased focus on the United retail store offering, investing in retail innovations and site upgrades to further support this new direction. A key initiative has been the development of our Café Up program – a more premium foodservice offering that helps to maximise overall store performance, appearance and profit. Now, in 2010, the interest in United Petroleum franchises has gathered pace, and sites are converting all around Australia. Franchisees with United enjoy the freedom of running their own business with the guidance and support of an established and successful retail model. United continues to invest in its brand and systems in order to gain a competitive edge in the marketplace and ensure greater success for its franchisees.

A turn-key business solution As a franchisee with United, you will enjoy involvement and support in the following:

• fuel retailing • consumer goods retailing • innovative promotional concepts designed to attract the attention of customers outside a fuel-only offer

• merchandising • franchise management • repairs and maintenance • accounting and legal • training • audit and compliance.

Training and field support We want our franchisees to hit the ground running as well-trained, competent operators who can start to build their business from day one.

Up to nine modules of training is completed over a two to three week period (depending on previous experience). Training is a combination of the following:

• off-site - classroom style at our training facility at Point Cook, Vic,

• on-site - at site being franchised (or similar) and,

• on-line for a certified food handling course. On-going support and training is also provided.

Our financial partnership Our franchise agreements are one of the longest terms available in the sector and last for 15 years (5 x 5 x 5). Successful franchisees can buy multiple sites, because we’re keen to build long term relationships with our best people. Franchisees pay a franchise fee and goodwill for existing sites and buy their initial stock, but there are no costs for fuel, equipment or shop fit-out. A cent per litre commission is paid on the volume of petrol franchisees sell. So while petrol discounting can drive more customers to your service station, you have absolute certainty about the income from every litre you sell. Franchisees pay a royalty on the shop turnover, which is set at a fixed percentage. This means that as you grow the business, you grow your income and goodwill. This royalty payment includes your rent, continued access

to process improvements and any national marketing initiatives and pricing.

Yes, I want to be part of United’s success If you’re inspired by United Petroleum’s achievements and possess the following skills and attributes:

• ambition to become the owner-operator of their own franchise

• good staff development/leadership skills • sound management/administrative skills • the commitment to learn and follow our proven retail and management systems

• a strong belief in superior customer service • a desire to play an active role in their local community

• the enthusiasm and energy to work hard …then we would love to hear from you! v Please complete a Profile Application form found under the franchise section of our website www.unitedpetroleum. com.au or contact us on franchiseinfo@ unitedpetroleum.com.au If you would like to know more about becoming a franchisee with United, please contact our Franchise Coordinator, Joanne Stewart on (03) 9413 1680 during business hours. United is proudly a member of the Franchise Council of Australia.

The future of fuel in Australia

CONVENIENCE RETAIL AND PETROL FRANCHISES

NOW FRANCHISING Innovative, rapidly growing and in just 18 years United has established hundreds of sites around Australia. United continues to grow, opening new sites every year. Fast track your future with this exciting package which offers: • A turnkey retail solution • Australia’s premium service station sites • Ongoing product innovations • Environmentally friendly petroleum products

• A 15 year tenure • Merchandising & promotional support • A strong, experienced team for retail support and guidance

An Australian success story now destined to become a successful Convenience Retailer

Vendor Finance Available*

For more information contact Joanne Stewart on (03) 9413 1680 or download an Application Form under the Franchising section of our website at www.unitedpetroleum.com.au

*Finance available on Goodwill amount only and is subject to applicant approval

e xpert advice

the power

Andrew Kelly, FC Group, Public Relations

of Public Relations E

very day, hundreds of so-called experts are quoted in the newspapers, on the radio, on websites and on our television screens at no charge, yet advertising in these same media costs thousands of dollars. We never seem to question the budget line for advertising expenses, yet we often balk at adding a line for public relations services in our overall marketing plans and budgets. No matter what your business, you’re selling an image of yourself, your products and your services. Public relations play a major role in managing that image. Free publicity leads to more sales, brand awareness, strategic alliances, and so on. Making headlines is the greatest and fastest way to make people want to do business with you. Like the rest of your marketing plan, launching a public relations campaign will require planning. If a strategic plan and approach is put into place, then the outcome will almost always be positive.

What is public relations? “Doin’ good things and tellin’ people about it.” This is probably the most adequate description of public relations, although there are many more formal definitions. A public relations opportunity is any avenue that provides an organisation/business with the opportunity to raise their visibility in the marketplace. The spin-off of greater visibility can have an impact in many areas of the business such as:

• brand recognition • brand loyalty • increased sales • network growth; and 44

• individual recognition. There are two kinds of public relations opportunities. 1. The public relations campaign you plan for over time. 2. The public relations opportunity that presents itself that demands immediate action to achieve the best outcome. During 15 years of managing internal and external communications for franchise businesses and working in public relations consultancies, there have been many opportunities that have ‘presented themselves’ that have needed instant capitalisation, while many others have been planned over many months to achieve the best outcome.

It was up against quality opposition, including Gloria Jeans, 7-Eleven, Quest Apartments, Subway and Cartridge World. During its presentation to the awards committee, brand mascot, ‘Clarkee’, was utilised to stimulate association, commitment and emotion to the brand. Each member was left with a ‘Clarkee’ plush. At the FCA awards on the Gold Coast in October, 2006, Clark Rubber was announced Franchisor of the Year. The public relations plan was immediately in action. Objective - brand recognition in state and national media - morale boost for franchisees - profile building for managing director

One scenario doesn’t necessary work better than the other. The important and consistent message is that planning is put in place and that you maximise that opportunity.

- ongoing story opportunities

I have been a part of two significant opportunities that have resulted in outstanding brand recognition for the client.

Target Audience

The first one was carefully planned and strategised over a three month period. The second was an opportunity that presented itself and required immediate action to gain maximum benefit. Following are the PR opportunities and the outcomes.

Case Study One – Planned public relations opportunity Clark Rubber – Franchisor of the Year, 2006 Clark Rubber had been notified that it was a finalist in the 2006 FCA Franchise of the Year Award.

- business and network development – growth of brand. - primary – media nationally - secondary – Australian consumers. Research - develop a public relations plan - develop supporting material – media releases, media alerts, photographs, interview opportunities - build data-base of target media - liaise with entire media data base prior to event – time to contact, email or fax, etc. Strategy - release information the night of the awards via fax & e-mail - take ownership of the event by releasing

- prepare individual media releases targeting each of the publications

public relations accounts at the time and as the account manager, a once in a lifetime opportunity was presented.

- focus on Australian-owned ‘iconic’ brand

Objective

- release media release to national publications – BRW, Financial Review, The Australian

- capitalise on the Herald Sun article and create a publicity stunt within 24 hours to ensure it remained relevant

- release media release to state publications – Sydney Morning Herald, The Age, West Australian, Adelaide Advertiser, The Mercury etc.

- create a photo/news camera opportunity by sending a pallet of Heinz Baked Beans to India

information before any other organisation

- release media release template to each of the Clark Rubber stores to push-out locally - release media notification to all radio stations and television stations nationally - release media release to industry publications

- generate media exposure for Heinz Baked Beans - generate media exposure for Heinz - increase sales of Heinz branded products - achieve local, state, national and international exposure for the brand. Target Audience

- follow-up all media personally the following morning

- primary – media nationally and internationally – press, radio, television

- begin to solicit interviews and features – brand building and generating profile for managing director

- secondary – consumers nationally and internationally.

- offer managing director as ‘speaking option’ at events, luncheons, round tables, seminars - re-write network development pack for potential franchisees, based on the successes - solicit TV interviews nationally. Result

Research - liaise with Heinz marketing director to ensure stunt was achievable - liaise with Heinz Baked Beans brand manager - liaise with Heinz nutritionals to obtain Baked Beans ‘facts & figures’

- $1.8M in public relations in 18 months

- liaise with Heinz distribution manager to prepare shipment

- helped to grow franchisee numbers from 74 to 86 stores from Sept 2006 – Dec 2008.

- liaise with Australian Cricket Board to obtain Indian hotel details and notify of activity

Case Study Two – Unplanned public relations opportunity

- build data-base of target media nationally. Focus on Victoria media (primary)

Shane Warne ‘Heinz’ Baked Beans public relations stunt.

- appoint and brief 2 x Heinz spokespersons for media conference/interviews

Background

- prepare pallet for maximum photo/footage opportunity

Arguably Australia’s best ever cricketer, Shane Warne, was at the peak of his powers in the late 1990s. He had travelled to India for a three-match Test series against the home nation in 1998. Travelling with the Australian team was Herald Sun reporter, Robert Craddock, who, in the team hotel, overheard Warne telling teammates that he was struggling with the Indian food and needed some ‘good ol’ fashioned Aussie tucker’. Craddock reported the following day in the Herald Sun that Warne was struggling with his diet, which could affect his performance in India. The public relations company I represented at the time was managing the Heinz brands

- encourage ongoing advertising strategies as a result of the publicity stunt - notify Media Monitors of ‘enormous’ potential (to monitor media around the world). Strategy - prepare media release and Heinz Baked Beans ‘Fact Sheet’ - release media notification the following night for a press conference the following morning - re-send media notification to national media on the morning of the press conference - release media kit to newsrooms nationally

on the morning of the press conference - follow-up all Melbourne media, including radio stations. Arrange interview times for radio - prepare a Heinz ‘goodies pack’ to all who attended press conference - release media kit to AAP for national and international release - manage media conference. Result - in excess of $4M in public relations in seven days internationally, including a full color back page photograph and caption of Shane Warne bowling a can of Heinz Baked Beans in the Herald Sun on the morning of the press conference - Warne being signed as a spokesperson for an opposition brand just months after the public relations stunt - ongoing public relations for the brand (ie: Victorian Premier John Brumby mentioning Heinz Baked Beans in an article in March, 2010, utilising Warne to build relationships with Indian community). Whilst the time it took to prepare the public relations strategy was significantly different in each of the case studies, core public relations principals of setting objectives, planning and budgeting, implementation and evaluation, were carried out to ensure maximum exposure. Choosing the right public relations representative for your business is not always easy. Like any business partner or even an employee, you need to do your research. There is a common belief that your public relations representative should have experience in your industry. I don’t necessarily agree. If there is a newsworthy story to tell, regardless of the product, service or brand, a good public relations practitioner will be able to produce a public relations plan and deliver the outcomes of that plan. v Andrew Kelly is the FC Group General Manager, PR Services. Andrew provides fully-integrated PR Services, such as communications strategy, media strategy, media relations, media coaching and training, corporate & executive profiling, professional writing, event management, sponsorship leverage, issues management and conference management. A member of the Public Relations Institute of Australia (PRIA), Andrew has more than 15 years experience in franchise public relations and corporate communications.

PROFILE: Schnit z

Is your boss

giving you the SCHNITZ?

Schnitz - pan-cooked schnitzels is a new fast casual restaurant franchise that is set to take Australia by storm. With four stores and more on the way, Schnitz is now expanding its franchise and is looking for franchisees that are addicted to schnitzels.

chnitz is a fast casual food franchise unlike any other. It is the first pancooked schnitzel franchise in Australia and therefore holds a lucrative niche position in the retail food marketplace.

Schnitz combines great tasting schnitzels (chicken, beef, pork, fish and vegetarian) with healthy fillings served in a range of Turkish Rollz, Tortilla Wrapz and Gourmet Breads. They also serve a range of healthy Gourmet Saladz, Schnack items and their award-winning crunchy Chipz (whose secret seasoning took three months to perfect). The idea for Schnitz was originally conceived by Roman Dyduk, a veteran Melbourne restaurateur with over 37 years experience in building, owning and operating successful restaurants and cafés. The concept was created due to the overwhelming praise and compliments Roman and his younger son Tom had received for their pan-cooked schnitzels. This demand inspired Roman to create Schnitz, opening the first store at 338 Queen St, Melbourne in 2007. In 2009, Roman enlisted the services of his eldest son Andrew - who had been running a successful web marketing and

business systems consultancy company called Kinetic Digital Group for over 10 years - to set up a franchise and start marketing the business to prospective franchisees. After spending months refining, documenting and implementing all the operating procedures, IT infrastructure, POS systems, training manuals, marketing materials and legal documents, Andrew and his team finally incorporated Schnitz Franchising in July 2009. Now, with a fourth store opened at 672 Glenferrie Road, Hawthorn, Schnitz is looking to expand its franchise network throughout Melbourne and across the eastern seaboard. They’re looking for positive and energetic franchisees that have excellent customer service, leadership and communication skills to join the group. “We’re looking for people that love schnitzels and are willing to invest their time and energy into building a successful business together with our guidance,” says Andrew Dyduk, director and franchise manager. The franchise has four store models that will suit various franchisees and investors including: 1. CBD Sandwich Bar & Café – five days per week 2. High-Traffic Street Restaurant – seven days per week 3. Shopping Centre Food Court – seven days per week 4. European Beer Hall/Garden – seven days per week “Our store models give franchisees a lot more flexibility when it comes to choosing the type and size of business that is right for them,” says Andrew.

Tom Dyduk, Roman Dyduk & Andrew Dyduk

“We also have equipment and fit-out financing options available to make it easier for franchisees to invest in our unique business opportunity.” As an Australian, family-owned franchise, the

Dyduk family bring a unique set of values to the operations of the franchise. “We’re not your typical franchise corporation,” notes Andrew, “as a family that has been involved in food since 1974 we know what factors contribute to a successful business and our strong family values are carried through in all aspects of our operations. Our focus is on making sure our franchisee’s businesses are profitable, which is why we only charge seven per cent for our royalty and marketing levy instead of the 10 to 12 per cent most other food franchisors charge.” Schnitz offers its franchisees full training and support including:

• use of all the equipment and Point of Sale (POS) terminals

• food preparation and presentation • inventory management and stock control • food hygiene and safety • labour management • local store marketing; and • business strategy planning and goal setting.

“We provide six weeks of in-store training and provide ongoing support to our franchisees including business management and local area marketing support,” says Dyduk. When asked why Schnitz is so popular with the customers, Dyduk says that “customers love the products because they taste great and are prepared fresh daily using market fresh produce from quality Australian suppliers. Everybody loves schnitzels and quite simply, our food is addictive!” he adds. Sounds like a recipe for success. v For more information about owning your own Schnitz franchise, visit www.schnitz. com.au, email franchising@schnitz.com. au or call Andrew Dyduk on 0410 649 808.

Want to own your own Schnitz store? Weâ&#x20AC;&#x2122;re recruiting hard-working, passionate and driven people with a fun, positive attitude towards business and a willingness to learn. If you have excellent customer service, leadership and communication skills then contact us to find out more about this unique, profitable retail food opportunity.

Investment with great ROI

Total Investment: $250k - $400k (finance available) Low Ongoing Fees: 5% Royalty + 2% Marketing Levy Store turn-over: $700k - $1m+ pa

Limited Offer Sign up before 31/12/2010 and receive $25,000 of advertising to promote your store and ensure itâ&#x20AC;&#x2122;s a huge success!

to learn more or apply Call Andrew on 0410 649 808 or

email: franchising@schnitz.com.au

www.schnitz.com.au

PROFILE: Jani-King

Jani-King’s support systems have kept

franchisees cleaning up over the years E

very franchisor, it seems, likes to talk about the maturity of their franchise system, regardless of whether they can prove anything substantial beyond first opening the doors to franchisees. However, any fruitful offering is definitely more flavourful when franchisors can roll-out those who have become successful from their investment in the franchise and have made a solid living and future for either themselves or their families over the years. Jani-King Australasia is one of Australia’s most mature franchises that can ‘walk the talk’ and, at 15 years strong in 2010, is celebrating the milestone by recognising those franchisees who have been cleaning up since day one. From Perth to Adelaide and north to Brisbane several Jani-King franchisees are celebrating their 15th year with ‘the world’s number one cleaning franchise’, while others are nudging closer every year. Jani-King Australasia has over 40 franchisees that have been with the franchise over 10 years, with many who have

watched their business prosper and grow, like their families. One of those is Jani-King franchisee Francis Francois who became involved with Jani-King in 1995. He started off running the franchise for his parents, Louis and Marie, for three years before buying it from them in 1998. Since that time Francis, whose Jani-King franchise is based in the North Brisbane region, has become one of the standout performers within Jani-King and is a prime example of the enduring longevity franchisees can expect when they follow the system. “Jani-King provided me with a launching pad to a great career path,” he said. “While it’s been 15 years since I joined the franchise, it doesn’t seem that long. However, when I look at the kids and where they are now, it’s quite an achievement.” Jani-King Australasia Managing Director, Mr Ben Stoltz, said having successful, mature franchisees in the system like Francis was a precious commodity.

“It proves that our system works and it’s delightful to see so many Jani-King franchisees being with us for over 10 years and doing so well,” he said. Presently, we have over 1,300 Jani-King franchisees across Australia and New Zealand and we wish them all the same success and length of years Francis and others have found with their franchises. “The growth and maturity of any franchise systems relies on the team you have in place from the head office to the administration team, regional managers, operations managers, telemarketers, and ultimately the franchisees themselves who make it happen. We have been more fortunate than most in that regard and we’re thankful for it every day. It’s definitely what’s kept us wearing the title ‘King of Clean’ over the years!” v To learn more about owning your own business with Jani-King visit www.janiking.com.au.

2 1 r e Ov n o s r a ye

1998

2010

The Francois family pictured left to right Rebecca 21 Francis Francois Jessica 23 Anne Francois and Phillip 16

g l l n i o t r s t and going s Francis Francois decided the time was right for him to control his own

The Jani-King Australasia family of franchisees enjoys a level of

career destiny and secure his familyâ&#x20AC;&#x2122;s future over 12 years ago. And

assistance right from the beginning thatâ&#x20AC;&#x2122;s unprecedented in franchised

that decision, made in 1998, was to join â&#x20AC;&#x153;The Worldâ&#x20AC;&#x2122;s #1 Commercial

commercial cleaning. Just ask Francis. More than 12 years on, and still

Cleaning Franchiseâ&#x20AC;? â&#x20AC;&#x201C; Jani-King Commercial Cleaning.

going strong!

Since then, Francis has watched his Jani-King Franchise, and his family, grow and prosper to become a business leader in the local community. Jani-Kingâ&#x20AC;&#x2122;s unwavering support of its franchisees, like Francis and 1,300 others, is the reason that Jani-King is â&#x20AC;&#x153;The King of Cleanâ&#x20AC;? when it comes to cleaning up with one of the worldâ&#x20AC;&#x2122;s best franchise opportunities.

www.janiking.com.au

LEGAL ADVICE

top five Legal FAQs - What to ask your lawyer? John Sier, Principal Mason Sier Turnbull

ou have just been given a franchise agreement and disclosure document and the franchisor says you have 14 days to execute the franchise agreement and that you should get legal advice. But why do you need legal advice? The franchisor has already said they will not change the franchise agreement. How can a lawyer help you? A lawyer who is experienced in franchising can help in a number of ways. By asking your lawyer some specific questions, you can ensure that you obtain targeted advice that will assist you as you negotiate each step towards becoming the owner of a franchised business. 1. What documents should reviewed by your lawyer? Franchisors are bound by the Franchising Code of Conduct (the Code) which requires them to provide a disclosure document. The disclosure document is an important source of information in relation to many aspects of a franchise system and a franchise agreement is the document that binds the parties. Not every document you have received from the franchisor needs to be reviewed by your lawyer. As a minimum, the franchise agreement and disclosure document must both be reviewed. Where relevant, you should also seek advice in relation to the sale of business agreement, the lease and the licence agreement.

2. What are the most onerous things to look out for within a franchise agreement?

which may contain different terms (including different financial terms) from the original franchise agreement that you signed.

Payments under the franchise agreement, operating costs and unforeseen capital expenditure

It is important to assess whether the term and further term of the franchise agreement match the term under the lease and licence agreement. If the terms do not match, you need to ensure that you will not have continuing obligations under the lease and licence agreement after the franchise agreement has expired and vice versa.

Typically, fees are specified in a schedule at end of a franchise agreement. However, sometimes some fees are located inconspicuously within the terms of the franchise agreement. Some franchise agreements provide that certain fees may be changed at the franchisor’s discretion. Franchisors are required to disclose unforeseen capital expenditure that a franchisee may incur. By reviewing a disclosure document and a franchise agreement, a franchising lawyer will be able to highlight the possible areas that capital expenditure could be incurred, enabling you prepare for such expenditure, should the need arise.

Term and Renewal You will only be granted the franchise for the term of the franchise agreement. After the term, there might be an option to renew the franchise agreement for a further term, subject to you complying with numerous pre-conditions. The pre-conditions for renewal may include payment of a renewal fee, refurbishment of premises and entering into the ‘then current’ franchise agreement

Territory Some franchise agreements are limited to a particular site. Many grant a territory. A territory may be exclusive or non-exclusive. In certain circumstances, exclusive territories can become non-exclusive. This is not uncommon, but can be onerous, particularly if the ‘circumstances’ are largely within the control of the franchisor. For example, where the territory can become non-exclusive for a failure to meet minimum performance criteria where that minimum performance criteria is determined by the franchisor.

Minimum performance criteria Minimum performance criteria can be a useful tool for a franchisor to maintain high standards of the franchise system. However, if they are not reliably achievable or if they can be changed by the franchisor without consultation with the franchisee, they can be onerous. The consequences of failure to

â&#x20AC;&#x153;By asking your lawyer some specific questions, you can ensure that you obtain targeted advice that will assist you as you negotiate each step towards becoming the owner of a franchised business.â&#x20AC;?

meet minimum performance criteria can also be serious. Consequences typically include requirements to attend further training, after which, if further minimum performance criteria are not met, the franchisor may have a right to appoint other franchisees to the territory, to force the franchisee to sell the business or to terminate the franchise agreement.

Assignment or sale of business The franchise agreement will set out certain conditions that you and a prospective purchaser must satisfy before the franchisor will consent to the sale. Usually the franchisor requires refurbishment of a premises and payment of a transfer fee. Such requirements can involve substantial cost and must be taken into account when you agree to a sale price.

Termination It is imperative that you understand the grounds upon which a franchise agreement can be terminated by a franchisor. Franchise agreements always specify grounds upon which the franchisor can terminate a franchise agreement, but very few franchise agreements provide the franchisee with rights to terminate. This means that if the franchisee wished to end the franchise agreement before the end of the term, the only way out of the franchise agreement is to sell the business or to obtain the agreement of the franchisor. Not only is the franchisor not obliged to consent to allow a franchisee to terminate a

franchise agreement, the franchisor may be entitled to claim damages from you for the profit it would have otherwise made, such as via royalties, until the end of the term, or at least until they can find a replacement franchisee.

its presence in your local area or your State, or where there is another franchise system competing for franchisees, you have a better than usual chance of the franchisor agreeing to the request for amendments.

Restraints

4. What if the franchisor becomes insolvent?

Most franchise agreements provide for a period after the end of the franchise agreement during which the franchisee is restrained from being in any way involved in a competing business within a specified area from the territory and/or premises. You should seek advice as to whether such restraints are likely to be enforceable so that you can be clear about your obligations at the end of your franchise agreement.

Most franchise agreements do not mention the rights of the franchisee if the franchisor became insolvent. In such circumstances, you could lose your investment, be evicted from the premises, be restrained under the franchise agreement from competing with the franchisor (albeit in liquidation), have no rights to continue to use the franchisorâ&#x20AC;&#x2122;s intellectual property and have no franchised business to sell.

3. Should I ask for amendments to the franchise agreement?

Particularly given the instability of recent economic times, it is important to request a clause stating that if the franchisor becomes insolvent, the franchisee has the option to immediately terminate the franchise agreement, that restraints be waived, including in relation to confidential information and that the franchisor cooperate in having the lease assigned to you. That way you could continue to trade from the premises (provided this was agreed with the landlord), continue to use the client lists and other confidential information.

It is true that franchisors are typically unwilling to amend their franchise agreements, especially well established franchise systems. While a good lawyer will advise you in relation to numerous points of concern, an experienced franchising lawyer will also be able to highlight the most important items that should be amended and will limit such advice to clauses that are contrary to the Code, clauses that are both extremely onerous and unusual within the industry and clauses that have relevance for your particular circumstances. In certain circumstances, such as where the franchise system is relatively new or where the franchisor is keen to establish or develop

5. How can I protect myself and my family if things do not turn out as planned? Where the prospective franchisee is a company, the directors will be required to give personal guarantees. To give a personal

LEGAL ADVICE

guarantee means that you personally guarantee to comply with the obligations of the franchisee, and potentially place all of your assets at risk. Advice in relation to asset protection and corporate structuring is critical. This should be done in conjunction with your accountant who will provide advice on corporate structuring from a tax effectiveness point of view. This article does not constitute legal advice and you must obtain your own legal advice relevant to your own circumstances. However, one common strategy which works for many â&#x20AC;&#x2DC;mum and dadâ&#x20AC;&#x2122; type enterprises is where one partner owns and operates the business and the other owns the assets. By ensuring that the partner who owns the assets does not enter into personal guarantees and cannot be required to enter into a personal guarantee, the assets are much better protected than if both partners were required to give personal guarantees. Purchasing a franchised business is a big investment which should only be made after careful consideration of all of the available information. The job of a franchising lawyer is to guide you through the relevant documents. An experienced franchising lawyer will answer your questions but may also highlight other questions for you to raise with the franchisor or other franchisees. What you do with that information (or ask your lawyer to do for you) is your choice. And by the way, if a franchisor says you must execute the franchise agreement within 14 days, refer them back to the Code which provides that a franchisee must not enter into a franchise agreement for at least 14 days after they received the Code, the disclosure document and the franchise agreement in the form it is to be executed.

So my advice? Take your time, seek the advice of experienced franchising professionals, including lawyers and accountants, talk with other franchisees and with the franchisor, and make your decision based upon all of the information available to you. v John Sier, Principal Mason Sier Turnbull Lawyers 315 Ferntree Gully Road Mount Waverley VIC 3149 www.mst.com.au.

body and

health

olutions

franchise

e xpert ADVICE

selecting

Kevin Bugeja, Managing Director, Franchise Selection

THE RIGHT RETAIL FRANCHISE O

nce you have decided that buying a franchise is the way to go, the next step is choosing what kind of franchise you should invest your money in. There are thousands of franchise opportunities to choose from. Therefore you can easily select the franchise to suit your own taste. Retail franchises hold a considerable position in the franchise industry. It is a wide category where many of the industries fall under it. By starting a retail franchise you can have a business of your own. There are lots of choices available. Wander around any major regional shopping centre, suburban shopping complex or even down a local shopping strip and you’re guaranteed to come across a retail franchise business. Like its counterpart ‘service franchising’, retail franchising offers its own set of pros and cons. There are advantages and disadvantages that make it unique. In the right circumstances, retail franchising can make a very good career choice and provide a healthy income for many people. But you’ll want to do your

homework and make careful considerations. First, take a look at the crowded playing field with a diverse range of retail franchises on offer. In Australia prospective franchisees have plenty of choice when shopping around to find the right retail business. Like most other business sectors, retailing is very much driven by consumer demand and the state of the economy and so franchisees have to be prepared for downturns in the market. Location is also crucial as it is imperative that customers can easily access the business. The wrong location can be disastrous. While the retail sector is very tough and competitive, it is also one of the strongest. Retail franchises account for 35 per cent of the 1200 franchise systems operating in Australia and continue to be the fastest growing sector in franchising. Some benefits of a retail business franchise can include an established supply chain, economies of scale and national advertising campaigns. For franchisees looking to enter the retail sector for the first time, a non-background in retailing is not a barrier as many franchisors provide extensive training and knowledge about their

market sector. It can be very rewarding but potential franchisees must do their research in selecting the right retail franchise that most suits them. For many potential franchisees, a retail franchise offers the security of a tried and tested business system, a recognised brand, established marketing tools, and ongoing support and advice.

Pros and Cons of retail franchising If retail franchising sounds attractive to you, begin by taking a personal inventory. Examine your skills, interests, and financial situation. Do you like to engage with people (both customers and employees) regularly? Are you averse to retail hours (night and weekends)? Be honest with yourself. Also, do you have access to the significant amount of capital that may be required to get started? Can you afford to take on this kind of debt and risk financially and emotionally? These are all important questions you’ll want to consider. If retail franchising still looks good to you, then proceed to examine and define the brands and concepts that you could see yourself being a part of.

“Retail franchises account for 35 per cent of the 1200 franchise systems operating in Australia and continue to be the fastest growing sector in franchising.”

Keys to success If you are going to choose a retail franchise concept, one of the keys to a successful retail operation is, as they say in the real estate industry, location, location, location. A retail franchise is driven by solid, consistent traffic. Look for locations or territories near you that could support a retail franchise. You’ll want some competition, but not too much.

take stock of your skills and interests. What is it that appeals to you about owning a retail franchise? Are you willing and able to work long hours, including evenings, weekends and holidays? Understanding your financial situation may save you time and money by narrowing your options to what you can afford. 2. Research opportunities.

One of the biggest differences between a service franchise and a retail franchise is the employee factor. You’re going to need them lots of them - in a retail franchise. This means you’ll need to hire, train, retain, and yes, fire employees. HR is a big part of operating a retail franchise concept - and becomes even more so if you expand to operate multiple locations. Finding and keeping quality employees can be a challenge, but when you do find them, they can make your operation really shine.

Once you have narrowed the choices down to a few that match your skills set, interests and budget, it is time to dig deeper. You will need to do due diligence and review the franchisor’s disclosure document, franchise agreement and financial statements and interview existing and former franchisees to find out whether or not they are satisfied with their earnings and the franchisor’s performance and ability to fulfill their obligations.

Of course, retail locations require building, remodelling, maintenance, and updating from time to time. There are also permits, insurance, and all kinds of regulations to stay on top of.

You may have heard about a great retail concept and want to open a store in your community. However, does your area suit your target customer and demographic. If there is little or no demand for your product in a market, the odds for success are slim to none.

But if you like to manage actively, work with a variety of people, and can delegate responsibilities, then retail franchising may be perfect for you. And, when you build a great location with high traffic and satisfied customers, you’ve built a successful business. Statistically, buying a franchise is the safest way to own a business, but only if you choose the right one. The following key steps will help you choose the best franchise and prepare you for retail business ownership. 1. Evaluate your skills, interests, and financial situation. Before you buy a retail franchise you should

3. Research your market.

4. Select prime location. The specific location within your target area also is critical. If you are situated in an infrequently traveled area nowhere near complimentary businesses or at the back of a shopping strip, you limit your earning potential. While it seems logical that shopping strips are great places to attract customers, not all retail stores work in a strip setting and may work better in a shopping centre.

5. Secure financing and choose a franchise. Once you have made your decision, you will probably need financing. There are numerous options, including conventional bank loans, bank accredited loans and home equity loans. 6. Attend training/hire staff. In order to run the business you will need a training and an operations manual. Your franchisor should provide some form of training. Depending on your franchise concept, it is likely you will need to hire some staff. Before your business opens you will want to advertise and promote the opening of your business. Once you have decided exactly what franchise fits you best, your job has just begun. You will need to meet with the franchisor, ask lots of questions and do your homework. Do not let anyone rush you or pressure you. Always remember: you are in the driver’s seat and can walk away at any time. Get it wrong and you may be risking hundreds of thousands of dollars that takes you years to recover from, so slow your decision down until you have explored all the pros and cons and are totally comfortable that the business suits you. And if you are looking for the perfect business with no risk, stop looking it doesn’t exist! v Kevin Bugeja, Managing Director Franchise Selection Level 5, 530 Collins Street, Melbourne, Vic 3000 PH: 1300 FRANCHISE (372 624) Mobile: 0412 511 630 Email: kevin@franchiseselection.com.au Web: www.franchiseselection.com.au.

FC A AWARDS 2010

SIMPLY THE BEST!

The FCA promised that the 2010 National Franchise Convention held recently at the Surfers Paradise Mariott Resort & Spa, would be the ‘best ever’ and they weren’t wrong. Over 450 of Australian franchising’s ‘best and brightest’ were in attendance at the gala awards dinner where the following franchisors, franchisees and suppliers were named the ‘best of the best’.

Other award winners: Excellence in Marketing Award – Gloria Jean’s Coffees Field Manager of the Year – Alan Fardon, RAMS Franchisee Community Service Award – Greg Campbell, Mortgage Choice Unley

1. Established Franchisor of the Year – Mr Rental

Taking out the Merit Award in this category last year, it is a sign of the tremendous growth of the Mr Rental system in the last 12 months that has raised their stocks to take out the “big one” at this year’s Awards.

Merit: Snap-on Tools

2. Emerging Franchisor of the Year - Grill’d

Grill’d founder Simon Crowe is a very passionate and articulate individual who lives and breathes the Grill’d culture and ethos – passion, ownership, leadership and trust.

Merit: Crust Gourmet Pizza Bars

3. Franchisor Social Responsibility Award – Zambrero

Zambrero Fresh Mex Grill is a young and socially responsible company that has grown 500 per cent in the last 14 months. Zambrero has started a foundation which has built 15 IT centres around the world and in the next year will feed almost a million children in developing communities through their ‘emagine’ foundation.

Merit – Gutter-Vac

4. Multi-Unit Franchisee of the Year – Tony Zoobi, Franchisee, Hairhouse Warehouse

Tony demonstrates an excellence in business management that is unsurpassed. His focus on implementing effective management structures and identifying and developing people to take over many of the owners’ responsibilities is the key to successful multi-unit franchising.

5. Franchisee of the Year (2 or more Staff) – Michael Caddy, Mr Rental

It is Michael’s commitment to smart business strategy and community engagement that sees him take out the Franchisee Award this year. Michael’s store has seen significant growth over the last 12 months and his emphasis on local area marketing – contributing over $28K of his earnings in the last financial year alone - has seen his store continue the success it achieved in 2009 taking out the WA Franchisee of the Year Award.

6. Franchisee of the Year (less than 2 staff) – Bruce Campbell, ActionCOACH

Bruce is a consummate professional whose motto is “the more I learn the more I earn”! Ranked as the #1 Business coach among 1200 Action Coaches globally, Bruce’s franchise has doubled its sales in only two years – jumping from $514K in 2008 to over $1million in 2010.

7. International Franchising Award – Boost Juice Bars

With a mission statement ‘to become one of the world’s most famous and loved brands’, Boost Juice Bars has shown a dedication to international expansion extending their brand into over 16 countries including Malaysia, South Africa, Thailand and the UK.

8. Franchise Executive of the Year – Ray Bryant, CEO, Looksmart Alterations

Since taking the helm at Look Smart Alterations in 2006 as the company’s CEO, Ray Bryant has grown the business from 36 stores to 94 stores, tripled turnover and has taken the business’ reach to an international level.

9. Supplier of the Year - Donaldson Walsh Lawyers

With a focus on customer outcomes and advancing the interests of franchising in Australia, Donaldson Walsh Lawyers is a genuine champion for the franchise sector – with over 40 per cent of DWL staff servicing franchise clients.

10. Contribution to Franchising Award – Lorelle Frazer, Griffith University Asia-Pacific Centre

Through significant contributions to the education of the Australian franchise community, Lorelle Frazer has shown herself to be a leader in the field of franchise education.

11. Franchise Woman of the Year – Sara Pantaleo, CEO, La Porchetta

Sara is the CEO of La Porchetta restaurants – the largest Australianowned franchised restaurant group in the Asia Pacific region with over 80 businesses in the group.

PROFILE: carmen steffens

Go Brazilian with Carmen Steffens An outstanding and exclusive fashion franchise opportunity is now available in Australia

tylish and unique, Carmen Steffens is the ultimate brand for the discerning dresser. With an unrelenting commitment to craftsmanship and artistry, Carmen Steffens has attracted a keen international following, with the brand becoming the leather accessories label of choice for the fashion conscious, as well as celebrities the world over. Recently appearing as the official footwear partner to Australian designer Alex Perry in the 2010 Rosemount Sydney Fashion Festival; this coveted partnership has shone the spotlight on the exclusivity and increased the demand for luxurious Carmen Steffens products. The Brazilian designer footwear, handbag and fashion accessory label launches a unique, made to order collection every season, so their products are always sophisticated, exclusive and in hot demand. Since its opening in 1993, Carmen Steffens has become one of the fastest growing global fashion brands. International demand for this unique Brazilian label has led to the expansion of 180 stores world wide, with the fashion-savvy from around the globe hooked

on the sexy Brazilian Carmen Steffens style. Carmen Steffens footwear, handbags and accessories are all handcrafted in Brazil using genuine leather, but the main point of difference is that all their products are 100 per cent company made, from the leather processing stage, to the designers, to the manufacturing and finishing stage, at company owned factories and workplaces in Brazil. This means high-end, exclusive, quality designs using the very best materials and workmanship are able to be retailed for a reasonable price. Australian representative for Carmen Steffens, Fernando de Geus, says that once you wear quality Brazilian shoes it is hard to go back to anything else. “When it comes to importing and selling anything textile/footwear related, Australia tends to source direct from Asia, which at times can lack the quality the consumer seeks. “Carmen Steffens is able to bring a product that is produced in Brazil, of an exceptional benchmark yet is surprisingly affordable to the consumer. There is also exclusivity about the brand as its products are made to order, once something is sold out, it will not be reproduced. “People come into my shop all the time and say “they’re the most beautiful shoes I’ve ever seen.” Then once they have tried them on they can feel the fantastic quality of our shoes, and it is very hard for them to go back to cheap, mass-produced products. We have about 35 per cent repeat customers because of this.”

Fernando believes that potential Carmen Steffens franchisees need to be not only fashion conscious but should also be entrepreneurial and have a real desire to own their own high-end business. “We are looking for people who are driven individuals who want their own business, are interested in fashion, want to be part of an exclusive large scale international company, who understands and seeks high quality yet affordable product for their customers, and is secure that the company will provide 100 per cent support to their franchise.” Full support is provided to the Carmen Steffens’ franchisees. “The company supplies furniture and fit outs, images for marketing, Australian focused PR campaigns, international conventions in Brazil, staff training, franchisee consultant in store every six months, VM instructions and guides - all info needed to run the business,” says Fernando. v For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au. Media

With a strong celebrity fo the US, Carmen Steffens and handbags have appe variety of top-rating Am shows including Desperat Housewives and American

Carmen Steffens has a ke celebrity following with Carey’s love of the brand she has signed on to crea line for Carmen Steffens. H Carmen Steffens is also her new music video O with Mariah having do another pair of Carmen crystal stilettos.

Fernando opened the brand’s first Australian store in Cottesloe WA three years ago. There is also currently one other Australian retail store in Canberra, so amazing opportunities are still Media Kit available in the fashion centres of Melbourne, Sydney and Brisbane.

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13/8/2010 16:00:57

FOCUS: Fastway Couriers

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he red carpet was rolled out this August as Fastway Couriers’ Annual Excellence Awards Event took place at Mantra on Salt Resort in the NSW coastal town of Kingscliff. Fastway’s annual night of nights recognises the exceptional work of the group’s 700-plus strong network of franchisees throughout Australia. Amongst a host of awards honouring Fastway’s best; the evening’s most highly anticipated accolades - the coveted titles of Courier Franchisee of the Year and Regional Franchisee of the Year - were taken out by the Gold Coast’s Teddy Fenton and Wollongong’s Anthony Hamod respectively. Both ecstatic gentlemen were presented their awards by Richard Thame, CEO of Fastway Australia. “Our Excellence Awards are a fantastic occasion where we take important time out to celebrate the exceptional efforts of our exceptional people,” says Richard.

Teddy and Anthony now join a select group of franchisees to be presented with the award, which, based on overall business excellence, customer service, brand advocacy and contribution to the community recognises only the elite of Fastway’s franchisees around the world.

Courier Franchisee of the Year Gold Coast resident and Fastway Courier Franchisee, Teddy Fenton, has been named Australia’s Best Courier in the hotly contested Fastway Annual Excellence Awards. Taking out the accolade from a field of over 650 fellow Courier Franchisees across the country, Teddy, the owner and operator of both the Runaway Bay and Paradise Point Fastway territories is simply delighted; “I’m absolutely wrapped at getting this award. Since commencing with Fastway in 2007 I’ve stuck to my goal of delivering great service and I think my customers really appreciate it when I go the extra mile for them.” Having experienced an incredible 40 per

cent growth across his business over the last 12 months, Teddy attributes his success to a passion for people and the support of his franchisor at Fastway. “Our service is simple – we pick up and deliver parcels. Where I can really add value is by providing my customers with a down-to-earth, personalised approach.” Upon presenting the accolade, CEO of Fastway Couriers Australia, Richard Thame, said “This is a very special award. At Fastway we are only as good as the quality of our Courier Franchisees. Teddy’s commitment to his local customers and community is exemplary, his business knowledge outstanding and as a Courier Franchisee, he is second to none. We’re all very proud of his achievements and congratulate him on taking out this well deserved award.”

Regional Franchisee of the Year Local Wollongong resident, Anthony Hamod, and his team at Fastway Couriers Wollongong have been named Fastway Australia’s 2010

“Our Excellence Awards are a fantastic occasion where we take important time out to celebrate the exceptional efforts of our exceptional people.”

Regional Franchise of the Year. Taking out the highly coveted award from a field of 25 contenders, the locally owned and operated Unanderra based team, were both humbled and excited to receive their organisation’s top accolade. “To be the number one Fastway Regional Franchise in Australia is quite a feat and we are extremely proud,” said Anthony. Accepting the award, Anthony cited his team’s outstanding commitment to excellence as the reason for the win. “This award would not have been possible without the people in my business. Great results are not achieved alone, but by a team of great people.” Larger than life, Anthony and wife Andrea first acquired the Fastway Wollongong Franchise in 2004. Since then, it’s been their hands-on, inclusive approach that has seen their team go from strength to strength. “They are great leaders,” said team member and General Manager, Phil Dempsey. “Their

positivity and desire to deliver the best outcome for our customers is what inspires us all to keep on achieving.”

About Fastway With a low mark-up and high turnover business model, it’s clear to see that the longevity of the Fastway system indicates that Fastway franchisees have the opportunity to develop highly sustainable and profitable businesses. Since 1983, Fastway has repeatedly been recognised for its excellence in the franchising arena; it is the proud recipient of over 40 prestigious awards to date, including Franchise of the Year, four times in Australia and New Zealand. Despite challenging economic times, the Fastway group has continued to achieve positive sales growth results, most recently recording an annual group turnover of $458 million and the franchising arm of Fastway Couriers has experienced an even stronger upward shift since the financial crisis.

Franchise Opportunities Fastway currently has over 650 Courier Franchise territories in operation across 25 key locations around Australia. For those who are seeking a better lifestyle, control over their income or a more rewarding career, a Fastway Courier Franchise could be the answer they’ve been searching for. Fastway’s award-winning courier franchisees enjoy low start-up costs, a guaranteed income package*, no weekend work and unparalleled business support. v So, if you’re ready for a positive change, contact your local Fastway Regional Franchisee today on 1300 FASTWAY for further information about limited opportunities available in your region. * Some conditions apply.

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ARE YOU LOOKING FOR SOMETHING A LITTLE BIT DIFFERENT? Exclusive franchise opportunities are available across Australia and New Zealand. This is the perfect business, well that’s what we think and you probably will too after hearing the ﬁner details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au

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Feature ST O R Y

Retail feature TUR

SETTING UP SHOP The retail industry is a massive, all-pervading machine that is an integral part of our everyday lives. From the corner shop and the bakers for your daily milk and bread, to the supermarket for your weekly groceries, to department stores for clothes and gift shopping – counter culture is alive and well.

etail franchises cover a huge range of products from the rapidly multiplying food and café sector - which is beating all trends in terms of economic growth, to fashion, to house and garden needs, to pets, automotive, books, gifts, hair and beauty, the list goes on. You will find retail franchises in suburban strips, in shopping malls and centres, and on high-exposure highway sites, ranging in size from tiny kiosks to massive warehouses. Retail is detail – that’s how the saying goes. But what does it really mean? If you are interested in owning and operating one of Australia’s hundreds of retail franchises then you need to know all the details. From site selection, to bank finance, to shop fitting, product display, customer profiling, brand development, loyalty programs, stock control and point of sale options – there is a huge amount of detail to consider when ‘setting up shop’. In this Retail edition of Business Franchise Australia, some of the country’s top retail franchising experts, including Phil Blain of Business Development Company, Janine Allis of Boost Juice, Brian Walker of The Retail Doctor and Anthony Windress of the Commonwealth Bank, offer their insights and provide sound advice to would-be investors on all the different aspects of running a successful retail franchise business.

Most experts agree you have to ‘love what you do’ – so pick a product you love, do your research, find out what franchises are available in that sector, and you’ll be on your way to owning your dream businesses. The following is a list of some of the retail franchise systems currently seeking the perfect franchisee to help sell their product to the Australian consumer.

AllSafe Energy Efficient Products While most businesses have contracted during the GFC, AllSafe Energy Efficient Products, an Australian retail ‘green business’, has managed to thrive. Partly due to the release of innovative ‘world first’ products such as its solar and wind calculator as an iPhone ‘App’ and also its expansion into the USA with the first of its 280 - 310 stores set to open early next year. The company is on-track to opening their 11th store on Australia’s east coast in the space of 18 months, with plans for 52 franchisees in Australia, providing up to 936 green jobs for the Australian economy.

bb’s café bb’s cafe franchise offers a unique blend of quality, experience, stature and flexibility. They provide fresh, fabulous and tasty gourmet breads, wraps and light meals, complimented by cakes, slices and an extensive range of hot and cold beverages, plus their signature range of muffins and scones. Each bb’s cafe outlet is designed with an ambience, style

and menu offerings targeted at a cross section of consumers with the objective of creating a ‘welcoming oasis’ for customers. All bb’s cafe franchisees attend a comprehensive training program at their dedicated National Training Academy on Queensland’s Gold Coast before they enter their store. Ongoing support continues thereafter.

Bakers Delight An Australian owned company, over the past 30 years Bakers Delight has grown to over 700 bakeries across three countries, employing more than 15,000 people and serving two million customers each week. Bakers Delight is Australia’s most successful bakery franchise. Boasting a franchise success rate of over 90 per cent and decades of experience, Bakers Delight enjoys steady growth and is expecting to reach a global turnover of approximately $600M 10/11. Bakers Delight is committed to its founding mission: Real Bread, Real People, Real Delight!

Beaumont Tiles Beaumont Tiles offers a fantastic opportunity for potential franchisees looking to enter into the building and home fashion industry. The Beaumont system is set up for franchisees to either manage a store, hands on, or run it at arm’s length as a valuable investment. With 50 per cent of all Beaumont Tiles outlets nationwide owned through franchisees and the other half run as corporate stores, the system is set up to benefit all. Both

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company owned and franchised stores share the same systems, product, price structure, infrastructure and marketing; every store is a profit centre and all are integral to the success of the group. Beaumont Tiles is a family owned and run business. As a franchisee, you will share in the success and growth of a business that is best described as ‘Australia’s favourite place for tiles and bathroom-ware.’

Big Dads Pies Big Dads Pies are a specialty pie retailer whose focus is on product, retail and operational excellence. The pie selection in store is complemented by a range of sausage rolls, pastries, plus a selection of cakes and slices. The beauty of the Big Dad’s Pies system lies in the consistency of quality product and the ease of operation at store level. Their pies are delivered either fresh or frozen (depending upon location) into the store. All training is provided and the ease of operation means that no bakery experience or bakers are needed.

braaap braaap manufactures, imports and retails mini motocross bikes and a range of street wear. Brad Smith, the driving force behind the brand and retail concept founded the business in 2004 when he was just 17. Initially, the business operated out of Brad’s garage but quickly outgrew that space. Since 2004, braaap has established four retail stores and is now turning its attention to establishing more than 50 stores nationally, and then internationally, through a franchise model with the help of DC Strategy.

Brumby’s Bakeries Brumby’s Bakery is a specialty bread provider whose focus is on product, retail and operational excellence. Brumby’s have developed comprehensive business tools, systems and manuals to guide you in every aspect of running your business. All bread products are baked fresh everyday on site using the traditional scratch baking method. The Brumby’s range includes breads, rolls, pies, savouries, twists and sweet pastries. No previous baking experience is required with new franchisees completing 12 weeks baking training and four weeks retail training in their home state. This is followed by constant coaching and mentoring by a field based Business Development Manager.

Carmen Steffens Since its opening in 1993, Carmen Steffens has become one of the fastest growing global fashion brands. International demand for this unique Brazilian label has led to the expansion of 180 stores world-wide, with the fashion-savvy from around the globe hooked on the sexy Brazilian Carmen Steffens style. For Carmen Steffens’ franchisees, the company supplies furniture and fit outs, images for marketing, Australian focused PR campaigns, international conventions in Brazil, staff training and everything needed to run a successful, high-end retail fashion business.

Crust Gourmet Pizza Crust Gourmet Pizza Bars launched in 2001 with a single store in Annandale, Sydney and by providing a consistently healthier, higher quality pizza, delivered on time, every time, Crust has risen to become a leader in takeaway pizza with over 63 stores across Australia and Singapore. Crust is committed to offering a healthier choice, in 2008 became the first Australian takeaway pizza business to earn the Heart Foundation Tick of approval on its Healthier Choice range. In 2010 Crust placed 14th in BRW’s Fast Franchise listing based on revenue growth and won the Australian Business Awards award for Retail Excellence.

Donut King

service. Dymocks now has over 90 stores in Australia, New Zealand & Hong Kong. Their expansion has been through carefully managed growth strategies such as fit-out components, colour-corrected lighting, fast telephone ordering and computerised enquiry systems. Dymock’s franchise owners are able to infuse their business with their personal, entrepreneurial touch – yet enjoy the advantages, experience, backing and assistance of a large business operator. Owning your own Dymocks bookstore is both challenging and rewarding. If you have a love for books and reading as well as some relevant retail know-how then a Dymocks bookstore franchise has many benefits. Be your own boss and create a lucrative business backed by proven systems and support.

earthborn When you want to set your home apart by adding those all-important little touches you visit your nearest earthborn store. earthborn specialises in beautiful and unique homewares and gifts at affordable prices. earthborn customers appreciate the variety of products and affordable price points, so they come back time after time. Currently earthborn are expanding and developing their brand to create exciting retail franchise opportunities.

Howards Storage World

As a treat the world over, donuts appeal to everyone, and their simple style and easy acceptability make them the cornerstone of the Donut King System. Donut King offers a range of donut products along with signature cold drinks, espresso coffee and ice creams as well as a tasty range of hot dogs. As a business package, Donut King is the ‘King’ of opportunity providing all support systems, marketing and operations manuals and training (no experience necessary!) along with ongoing field advice and coaching to assist franchisees. All Donut King franchisees attend a comprehensive training program on Queensland’s Gold Coast.

Howards Storage World is firmly cementing its place as a leader in the homes/lifestyle market with the introduction of a number of new initiatives for customers and its stores, including the launch a new national rewards program called Inspirations which will offer a range of attractive new benefits for customers. The Howards Inspirations rewards program will offer easy in-store enrolment with customers receiving their membership card straight away after providing basic details. Howards Inspirations benefits include a $10 voucher for every $200 spent, free attendance to Howards Storage World workshops and invitations to VIP shopping events.

Dymocks

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Since 1879, Dymocks has pioneered bookselling in Australia. Dymocks began franchising over 30 years ago and have built up a recognised market-leading reputation for quality, value, professionalism and customer

in.cube8r galleries in Melbourne, Brisbane, and soon to open in Sydney, offer craft market goods at craft market prices – but in high-end retail locations. The successful business is now franchising and is seeking creative souls who

want to nurture and grow their own business, whilst at the same time, support home-grown artists and craftspeople by providing a space for them to display their wares, out of the weather, and without travel time and expense, high market fees and early morning starts.

Las Olas Las Olas Fresh Mex grill is Australia’s number one Californian-style Mexican take away franchise. It combines traditional Mexican flavour with the distinctive Californian flair. Las Olas' food is fresh, healthy, flavoursome and made to order. When it comes to Mexican food, Las Olas has it going on. They understand what Californian-style Mexican food is because the creator of the recipes grew up in California. Michael Baker lived in California most of his life and recognised the need for this style of food on a surfing trip to Australia. He opened the first Las Olas store in the small town of Torquay, Victoria, in 2001. Now with business partner Achalen Holmes, Las Olas is rapidly expanding across Australia.

Lenards Since opening its first store in Queensland in 1987, Lenard’s has served more than 200 million customers to become Australia’s largest specialty chicken retailer, selling over 13 million chickens each year. With a range of approximately 150 fresh and value added chicken products available, franchise owners select the products they sell based on their individual market and customer demand. Lenard’s remains a privately owned company with 200 franchised stores, employing more than 2,000 staff and achieving an annual turnover of $147.8m in the 2009/10 financial year.

Lollypotz The Lollypotz concept started as part of another award winning business and then it got a life of its own. The idea was simply too good to be the junior partner. Lollypotz are chocolate bouquets which replace flowers. Lollypotz is owned and managed by Louise Curtis. Louise was the recent Australian Capital Territory Winner of the 2008 Telstra Business Women's Awards in both the Yellow™ Business Owner and Nokia Business Innovation.

Michel’s Patisserie Michel’s Patisserie specialises in the sale of

specialty cakes, pastries, treats , savouries and award winning coffee - indeed Michel’s Patisserie espresso was voted the *best tasting coffee in Australia in July 2010. The franchise system was founded with a simple intention; a central bakery bakes the product and distributes to the retail outlets, which in turn displays the product and sells to the customer. Michel’s product range boasts over 200 delicious small and large cakes, flans, pastries, pies and quiche with the added value of hot and cold beverages. (*In a coffee chain - judged by the Leading Australian Consumer Advocacy Magazine.)

MIDAS Australia A MIDAS franchise is built to succeed with a complete store fit-out, including systems and support provided, all you have to do is unlock the door. $2.5 million is spent annually on marketing and advertising with a new brand campaign just launched. Other MIDAS benefits include: greater buying power from suppliers with the savings passed on to you; access to an integrated point of sale computer system; and the national franchise one-on-one support network. Midas believe in complete transparency and honesty so you’ll always know where you stand.

Pack & Send Pack & Send International is an Australian owned and operated company offering a unique one-stop packing and freighting service, specialising in transporting fragile, large, awkward and valuable goods for businesses and individuals. With a ‘no limits’ service philosophy, Pack & Send operates an international network with 110 locations in Australia, seven in New Zealand and four in the UK. Pack & Send is a business success story, generating revenues exceeding $30m and annual growth rates in excess of 10 per cent. The company services householders, eBay buyers and sellers, tourists, small to medium businesses and major blue-chip organisations.

Pet Goods Direct Superstore The business of pets is BIG business. The Pet industry is one of the fastest growing industries in Australia, and continues to prosper even through these tough economic times. Pet Goods Direct Superstore currently

has over 20 stores nationwide offering over 700²m of everything Aussie pets could ever need. Call today and ask about their comprehensive training program, national marketing support, business support, huge buying power and lifestyle benefits. If you love pets and have a desire to succeed then you are an ideal candidate to become a Pet Goods Direct Superstore franchisee

Pets Paradise Pets Paradise is this country’s largest chain of retail pet stores and has been uniting Aussie families with their pets for over 30 years. Australians love their pets and have one of the highest per capita pet ownership in the world, with more than 80 per cent of homes having at least one pet. More than $4 billion is spent on pet care per year, and this figure continues to grow. With over 70 stores located throughout major shopping centres you can choose to franchise an existing store or work with the team to launch a brand new location. Enjoy the benefits of a comprehensive training program, national marketing support, business support, huge buying power and a positive team of retail professionals at your service.

Planet Chocolate Planet Chocolate was created out of the biggest driving force in business, passion, by two brothers, Greg and Darren Factor. They saw a gap in the market for dessert retail outlets. The brothers opened their first store in September 2005 at Southland Shopping Centre, Melbourne. A second store at Highpoint Shopping Centre in Melbourne’s West followed. In 2009, Planet Chocolate enlisted the help of DC Strategy to develop a franchise system and significantly grow their network. Now with five stores in Victoria, Planet Chocolate is focused on expanding further to 30 stores nationally.

Price Attack Price Attack is launching its exclusive, new hair care range ‘Salon Confidential’ this November. The range of 12 products including shampoos and conditioners, sprays, protein products and treatments, is set to be a huge hit offering professional hair care at supermarket prices. Who wouldn’t want better quality for less? Mums are bound to love these products as she can buy them for the whole family (not

just herself!). Price Attack aims to give people all over Australia better hair care which means better looking hair.

Regal Mattress Outlets Innovation and value lead the way at Regal Mattress Outlets which continues to offer its customers added value with the introduction of Australia’s only lifetime spring guarantee. The spring, a continuous wire system, is exclusive to Regal and means that customers can experience the quality and benefits of buying mattresses from an innovative Australian company without having to pay high prices. Franchisees benefit by having a product that no other retailer can offer and feedback has been extremely positive. Backed up with extensive training, a Regal franchisee can offer value based sleep solutions for every customer, making the Regal proposition particularly attractive.

Schnitz Schnitz is a fast casual food franchise unlike any other. It is the first pan-cooked schnitzel franchise in Australia (and probably the world!), offering a delicious range of madeto-order schnitzels served in warm Turkish Rollz, soft Tortilla Wrapz and various Schnitz Meal Packz and Schnack Packz. If you’ve seen Schnitz in operation you’ll know that what Schnitz has to offer is a very unique business that is suited to various locations including strip shops, food courts and even fully licensed restaurants serving European beers. All menu items are made using only the finest ingredients from quality Australian suppliers. Food is prepared daily, using market fresh produce that meets the expectations of even the fussiest customers.

Snowgum Snowgum Travel & Adventurewear offers retail franchises in the exciting travel and adventure category and is the only franchisor in this segment actively franchising. The product range is diverse – outdoor and travel clothing, functional footwear, luggage, travel products and outdoor. Customers are primarily midhigh income, family oriented travel or outdoor enthusiasts. Store locations are in both high street shopping strips and premium shopping malls with 30 stores across Australia and New Zealand. Snowgum offers franchisees a rare franchising opportunity to trade in apparel,

footwear and luggage, with the support of an experienced franchisor (first franchise opened in 1992). Snowgum offers a total support package including IT system, inventory management, merchandising, marketing and staffing.

Theobroma Theobroma Chocolate Lounge currently has 20 stores - nine in Melbourne, one in Sydney, five in Malaysia and five in New Zealand. Theobroma is also keen to expand in South East Asia, with a focus in Malaysia and Singapore, but with plans for other markets including China in the longer term. Theobroma now offers more than 100 different types of handmade boutique chocolates, including a unique range of coloured chocolate, which is produced locally. The outlets offer customers chocolate desserts, chocolate drizzled waffles, hot and cold beverages as well as a savoury menu and beverages with the chocolate drinks as the mainstay. It also offers gourmet coffee and premium teas.

Trios Trios has positioned itself as the ‘people’s brand’. Extensive customer research has shown that Trios’ customers are looking for fast, casual dining, catering for the after 5pm market and providing value-packed meals that are full of flavour. Trios provides franchisees with a strong brand name, international growth, a unique ‘eating out of home’ consumer offering and strong operational support. We’re young, we’re stylish and we’re serious about great tastes that make you feel good.

United Petroleum United Petroleum has become one of the largest independent fuel companies in Australia with over 240 convenience retail sites operating across every state. In 2007, once firmly cemented and recognised within the petrol and convenience sector, United Petroleum turned its attentions towards becoming a leading franchisor. Along with this decision also came an increased focus on the United retail store offering, investing in retail innovations and site upgrades to further support this new direction. A key initiative has been the development of our Café Up program – a more premium foodservice

offering that helps to maximise overall store performance, appearance and profit.

Villa & Hut How’ya Bean Brews Success at Villa & Hut. There is coffee, there is really good coffee and then there is coffee excellence - something that our barista team at Villa & Hut strive to achieve with every cup that is put in front of you. Coffee isn't just a fuel, it's our passion. We love serving excellent coffee - love it! Our exclusive How'ya Bean blend is 5 star rated, endorsed as an ethical and sustainable bean and certified Fair Trade.

Wild With over $32 million in annual turnover Wild is Australia’s largest and fastest growing card and gift group. Proven systems and our Franchisee First ethos means they offer the BEST opportunity to participate in this high margin industry. Wild Cards & Gifts utilises an evolving and highly customisable product mix to ensure relevance for every marketplace. Combined with leading advertising and promotional campaigns Wild ensure their franchisees are best placed to succeed in their business.

Wray Organic Deborah Wray and Gary Davis decided to open an organic grocery store for a number of reasons. Firstly, they noticed that so many of the organic or ‘health food’ shops they visited stocked their shelves full of vitamin pills and supplements and not much else. Secondly, they were frustrated with the poor quality organic fruit and vegetable that was available and literally dying on the shelf. Thirdly, they were appalled at how expensive organic produce was. Fourthly, they knew people wanted to buy at their convenience rather than load up with a weekly shop at a market where you need to get up at some ‘ungodly hour’ in order to not miss out! And lastly, they wanted to create a one stop organic store where you could do your whole shop under one roof. Deborah and Gary are committed to offering the best possible price for their organic produce. They want this extraordinarily clean and nutritious food to be available every day and at an affordable price for everyone. v

Capital required $200K Number of outlets - 6+ Opportunities available - nationally

Capital required - $100K Number of outlets - 40+ Opportunities exist - nationally

Capital required $250 - 350K Number of outlets - 50+ Opportunities available - nationally

Capital required $400-600K Number of outlets - 80+ Opportunities available - National/NZ

Capital Required $300 - 400K Number of outlets - 21+ Opportunities available - nationally

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Capital required $350 - 500K Number of outlets - 23+ Opportunities available - nationally

Capital required $600K-$1m Number of outlets - 19 Opportunities available - nationally

Capital required $350 - 400K Number of outlets - 35+ Opportunities available - nationally

Capital required $175-195K+ Number of outlets - 8 Opportunities available - nationally

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Capital required $295 - 310K Number of outlets - 37+ Opportunities available - SA & VIC

Capital Required $350 - 450K Number of outlets - 2 Opportunities - nationally

Capital required $250 - $350K For New concept stores! Number of outlets - 11 + 8 Internationally Opportunities available - Australia Wide

CONNECTING PEOPLE TO OPPORTUNITIES WWW.FRANCHISESELECTION.COM.AU CHOOSE FROM AUSTRALIAS BEST SELECTION PHONE 1300 FRANCHISE (1300 372 624)

profile: Grout Pro

Step Up to a GroutPro Master Franchise Already a New Zealand success story and now GroutPro is coming to Australia.

routPro is New Zealand’s largest and most successful tile and grout restoration franchise and is looking for four forward-thinking business-minded individuals to take up the challenge of becoming state-wide master franchisees. Tiles and grout are everywhere. Over the last few years tile has become the surface of choice in new homes for bathrooms, kitchen surfaces, floors etc. Without proper protection and sealing at the outset, and proper continual maintenance, grout becomes dirty, bacteria laden and will eventually turn black and look terrible. I am sure you have seen great looking tiles only to be spoilt by dirty stained grout. Look around and you’ll see it every day, and no matter how hard people scrub or buy ‘wonder’ chemicals to try and clean the grout, because of its porosity and make up, it will never come clean. This, coupled with older style homes with tiles, is a huge and virtually untapped market for tile and grout restoration throughout Australia. This is where GroutPro steps in, they specialise in the after market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to their flagship grout ‘colourseal’ application, which rejuvenates and re-colours old grout saving customers time and money without having to re-tile. Specialist franchisees use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile anti-slip treatments, shower glass restoration and sealer coatings. These services ensure GroutPro’s position as the market leaders within the industry. GroutPro recently exhibited at the Melbourne Franchchise & Business Opportunity Expo to launch the brand and were blown away with the response to the Australian opportunity. GroutPro founders Rob Howard and Joe

Hesmondhalgh are now looking for just four people to partner with to duplicate the New Zealand success story. “A state master franchise is a fantastic opportunity for someone who is in the franchise industry or who has business experience and is looking for the next big challenge,” says Joe. “It is a management and leadership role with responsibilities including recruiting franchisees, mentoring and assisting with training and coaching so they can be successful business people within their exclusive territories using GroutPros’ fantastic systems,” he said. Rob and Joe’s goal is to ensure each master franchise reaches their full potential by recruiting at least 50 new territory franchisees per master territory within a two year period. This will provide an excellent initial return on investment from franchise sales and secure long term passive income from multiple income streams including high percentage recurring revenue and product sales. Expected first year profits exceed $300,000 per master franchise territory. If you have franchising business experience, either as a franchisee or franchiosr this could be the ideal platform to step up another level of business and reap the rewards. The areas available are NSW/ACT, VIC/TAS, QLD/NT and WA/SA. Investment level is from $195,000 $375,000 depending on territory. GroutPro are also interested to hear from anyone who would like to explore the opportunity of becoming an individual territory franchise owner. At just $25,000 + professional fees, the GroutPro individual franchise has a very affordable entry price that includes everything that you need to get started including a week long training course, exclusive territory, full tool package and starting stock, ongoing service and business support and more. v

Opportunities exist nationwide for new franchisees – visit www.groutpro.com.au for further information and to download your franchisee information pack.

Master Franchises Just 4 Available Nationwide! GroutPro is coming to Australia.... New Zealand’s largest and most successful tile and grout restoration franchise is looking for just 4 Master Franchisees for the entire country. Tile and grout restoration is perhaps the fastest growing sector of the home improvement market today and GroutPro are at the forefront of that growth.... Come along for the ride! • Proven & Hugely Successful Business Model • Multiple Income Streams • Exclusive Range of GroutPro Branded Products • • • •

Estimated First Year Profits of $350,000 + per Master Franchise Fantastic High Percentage Recurring Revenue ONLY 4 available, QLD/NT, VIC,TAS, NSW/ACT, SA/WA Prices from $195,000 - $375,000

So if you are highly motivated with exceptional communication and organisational skills, are willing to learn, work hard and be rewarded well for your efforts you may be the ideal candidate for a GroutPro Master Franchise.

NEW to Australia “I've currently got quotes out that total over $20k, got two more back today, one at $989 and one at $2900. I would never have dreamt of making that kind of money in a week. Joining Groutpro is by far the best decision I ever made...!” Colin Sanders, GroutPro Specialist “I had high expectations and I was very impressed by the sales and marketing sessions and amazed at how easy the practical side was made. I love the products, the research and development that has gone into it however the marketing sets this up to be a GREAT business – I loved the knowledge shared” Nigel Read, GroutPro Specialist “It’s fantastic to be part of what I see as being a great product and brand name, and being involved in a successful product creating our own successful businesses” Seton Wotherspoon, GroutPro Specialist

Find out more at www.groutpro.com.au

Individual Franchises ONLY $25,000 (+ professional fees) Includes all Training, Equipment, Tools & Products. Lia Barnes @ The Franchise Shop National 1300 139 557 lia@thefranchiseshop.co.nz

e xpert advice

applying the kiss principle to site selection I

For those of you uninformed about the K.I.S.S principle, it stands for Keep It Simple – Stupid!

logo, colour scheme etc on the building, he inevitably nodded his head up and down and said it would look good. My view is that this is basically giving approval for the franchisee to use their system at this location. I would anticipate a judge would view this as, the CEO of a large company (with good resources and systems), giving his approval that the site should be a good site for the franchise system.

In site selection, I have seen check charts formed with 20 plus points marked, often given equal weighting from major points like pedestrian traffic, to minor points like ‘is there an awning over the doorway?’

So whilst it is the franchisee’s final decision to proceed, a franchisor needs to be aware that they have serious responsibilities, both legal and moral, to do their best to ensure the site will be a success.

In franchising, site selection is a function often jointly performed by the franchisor (normally in the form of the network development manager or a similar title), and the potential franchisee. The level of involvement of each can vary, with the franchisor basically giving approval for a site, and the franchisee putting in their hard earned money (and borrowings) in the form of signing a lease, paying for the fit out and generally funding their new business opportunity.

What should you, as a franchisee, be looking at, and what is reasonable for a franchisor to do behind the scenes to ensure the best chance of your success?

n many areas of business and life, I often have found the K.I.S.S principle to be a good starting point and often a good endpoint in making a decision. In site selection, the K.I.S.S. principle can also apply as many of the same factors and drivers come up each time you look at a new site.

Following in America’s footsteps, a franchisor cannot do an ‘ostrich’ (head in the sand), and say they had no involvement in the site selection decision. If a franchisor is allowing their brand, product and systems to be utilised in a location, they are giving their agreement that the site is suitable for their business system. One client of ours (a CEO) said to me that he has little or no say in whether a franchisee takes on a new store or not, and basically denied giving approval on behalf of his company. When interrogated (by myself), he basically agreed that he did physically visit most sites with the potential franchisee, and when asked how good it would look with his

Franchisee’s due diligence Most franchisees have little experience in site selection, and it is an inexact science that we practice. The site will define what your anticipated sales will be, and then you will probably do a simple forecast profit and loss. The simplest profit and loss in my view has six lines: Sales (the hardest thing to predict) $ Revenue Less Cost of Goods Sold (normally a per cent of sales) Less Rent (known when you commit to the site)

Peter Buckingham, Managing Director, Spectrum Analysis

controllable, or a per cent of the Sales.

Impulse versus Destination Think of whether your business is a high volume, ‘impulse’ type of business. An example would be a convenience store, milk bar or take away coffee location. The highest impulse ‘businesses’ I know would be a busker or a beggar – little set up cost and extremely mobile. On the other hand a ‘destination’ business is one where you think or plan a great deal before visiting. Buying a new car, going to a restaurant for your anniversary dinner or playing at your favorite golf course are all high destination businesses. The highest I ever can think of is visiting the Tax Office. Think of where your business lies along a scale from high impulse to high destination. A higher impulse business will need more passing traffic and pay more rent, where higher destination businesses will be far less visible, and pay less rent. It is extremely important to match your business to where it would lie on this line. If you try and run a bulky goods store in a high impulse area, the rent will kill you. If you try and run a coffee shop or a convenience store in a high destination, back of centre area, you will die of loneliness!

Shopping centre characteristics These are measured in terms of GLAR – Gross Leasable Area Retail and MAT – Moving Annual Turnover. Shopping centres are scaled as follows:

Less Labour (somewhat controllable cost)

Super Regional 85,000 sq m +

Less all other costs (phone, electricity, etc)

Major Regional

50,000 – 85,000 sq m

Regional

30,000 – 50,000 sq m

Equals Forecast Profit / Loss

Sub Regional

10,000 – 30,000 sq m

The sales are definitely the greatest point of variance, most of the other costs being fairly

Neighbourhood < 10,000 sq m Big shopping centres attract higher rents,

and this is because they attract more people and normally average higher sales. It is no coincidence that most large retailers have their highest performing stores in centre’s like Chadstone, Bondi Junction and Castle Hill! Once you have decided on the centre you are going into, consider the following questions (to yourself) as to the precincts or areas within the centre.

higher rental) areas, you can decide where you want to be. If you are an impulse business, then you will be going for the busiest locations. If you are a destination business, then you can probably pay less rent, and take a less prominent site. Think in terms of:

• neighbours and proximity to supermarkets,

Summary

passing pedestrians

Site selection is one of the most important areas of a successful retail business.

• visibility from the road (cars), and for

2. Most centers have the busiest pedestrian section (near the main doors and near the supermarkets), down to the quiet end (near the $2 shops, and the Rug Bazaar). Cheap rents may look attractive; however they normally are that way as centre management knows that is the areas of least traffic. Multi-level shopping center’s (such as Miranda) have different levels of customers as you move upward. In Asia, where I have visited multi-level electrical shopping centre’s, you range from stores like Toshiba and Panasonic on the ground (or main) floor, thru to a second hand computer repair shop on the 8th floor. Funny when you walk up there, you are on your own!

• size of shop and width for window space.

• visibility – can people see you as they

approach – preferably from both directions

• width of store and window space • access – not coming off a side passageway • is there a void stopping pedestrian traffic walking to you?

• parking and access to the car parks • ant trails and pedestrian traffic past the store

Free standing stores I believe the issues that make you commit to making a purchase are:

• location • facilities • operation • brand.

From a site selection issue, location and facilities are the two things that come into play before you commit to a site. Operations are the ‘soft’ things that come into play the instant you open the site, and brand is something that is built up by years and years of advertising. Location is when you think of five vacant blocks of land and think which one is most suitable to you. From a big picture view, you can look at the demographics of the area, to see if the people living around the site are your type of potential customers. Once convinced on the above, the location issues I look at are:

• corner store or mid-block.

• traffic – how many vehicles drive past each

Strip shopping centres

• visibility – will passing cars see my signs and

Like shopping malls, strips vary in size from very powerful, like Camberwell or Chapel St, South Yarra, in Melbourne, down to small strips of dubious composition. The best measure we see for a strip as to its attractiveness is the number of supermarkets (preferably both Coles and Woolworths) and then chemists, newsagents, cafes and bread shops. Shopping centre’s have ‘ant trails’ and this is where you feel the main pedestrian traffic walks. This could be from the main car park, to the main supermarket, or maybe there is a pedestrian crossing that funnels the people together to cross the road. Once you are comfortable with defining the busiest or most attractive (and probably

If you are building a greenfield site, then the demographics of the area may affect your design so as you can maximise the attractiveness to the potential customers.

versus one street back, or on a side street

1. Are we in the right precinct – shopping centres have precincts like clothing and fashion, food court, fresh food and the general areas? Think in terms of what other businesses compliment you, and are their customers similar to yours?

Once you have decided on the precinct, you are now down to the selection of actual sites. Think in terms of:

In the oil industry, we could then decide whether we would have a convenience store, carwash, fast food outlets or workshops, all seen as facility issues.

day?

building in time to decide to stop?

• access – can cars drive in once they have decided to stop?

• parking – is there off site parking available to support my onsite parking?

• mid-block or corner block – does it assist or harm visibility and access?

• slope of land – hopefully we are not down in a hole?

• gradient of road – don’t be on a steep down hill run – risky to pull in.

Facilities are then what you place on the site. If it is already built, such as a bulky goods centre, then you probably have little say as the land and building are a complete package.

Your franchisor should have a process to assist them in approving a site. It is unusual that they will share their sales forecasts with you for legal reasons, which is normal in franchising. If they cannot explain to you what they look for, and demonstrate they do have a process they follow, you should start to lose confidence in their professionalism. Ask them if they have a process and a model they use internally to approve a site for a franchise? It is no good you going broke, to then find out the franchisor used a guesswork approach to site selection. As a potential franchisee, you need to do your own due diligence before investing your money, and think in terms of how suitable your location will be to what you wish to sell. Look for similar types of sites in the network, and ask those franchisees how they are going? If opening a kiosk in a major regional shopping centre – find out (hopefully from the franchisor) who are the franchisees also with kiosk stores in other major regional shopping centre’s – and ask them how they are going! The best way forward is to learn off other sites in the network as far as what is working, and what doesn’t work in terms of the drivers of the business. Select well grasshopper! v In conjunction with Franchise Advisory Centre, Peter Buckingham runs a full day workshop on Franchise Site Selection and Territory Planning, endorsed by the FCA, and will be a workshop leader in the new FCA Diploma of Franchising. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a Fellow of the FCA and Certified Management Consultant. Spectrum specializes in assisting clients with decisions relating to store location and territory planning, using various scientific and statistical techniques. To contact Peter email peterb@spectrumanalysis.com.au or call on (03) 98826488.

profile: commercial food machinery

Catering to

franchisees and franchisors in

the hospitality industry Commercial Food Machinery (CFM) was established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry.

FM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom-made solutions. Their huge two level showroom offers a wide selection for restaurants, food chains and cafes. Products are also available to view and order through their website. Many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80 per cent of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base. CFM ensure their customers receive unsurpassed pre and after sales service. They pride themselves on the fact that they not only distribute quality catering equipment, but also manufacture and import. In the

years that have passed, they have developed a clear understanding of their customers’ needs and apply their extensive product knowledge to the efficient design of cooking, preparation, and front display areas. CFM supply catering equipment to many multi-store companies as well as some major franchise groups. Some of their relationships/partnerships go as far back as 12 years ago. CFM are solution driven and are extremely involved in the development of their clients’ products and services. Finding the correct machine for the job and using a ‘Keep It Simply Simple’ approach to the solutions has greatly benefited the development of their clients and their growth. CFM believes the principles of franchise operations are quite effective. One of the reasons for being a part of a franchise group, amongst many others, is to be

provided with a sequence of systems and methods that are both simple and efficient to run the business. CFM are very mindful of this and work very closely with their clients to achieve their goals. The success of their clients is CFM’s success. CFM can offer a complete turnkey operation to the franchisees and the franchisor. They have very experienced project managers capable of handling all aspects of the work required to set up and start a new franchise operation. They have assisted in all areas of their customers’ needs: from research and development, to selecting the correct equipment, to the complete design of ‘master floor layouts’ for efficient operation. v For further information please contact Commercial Food Machinery on (03) 9543 1611 or visit www.cfmvic.com.au or email sales@cfmvic.com.au

CFM In-house demo kitchen

CMY

Commercial Food Machinery

Your Success Is Our Business

03www.cfmvic.com.au 9543 1611

FOOD CHAINS & FRANCHISE GROUP

Specialists

Cooking Equipment Bakery Equipment Refrigeration Stainless Steel Cutlery Crockery Easy Finance Options Tailored Custom Made Solutions Exhaust & Ventilation Design & Construct Projects Table Top Accessories

Your Success Is Our Business

1418a Centre Rd Clayton VIC 3168

Fax: 03 9543 1682

E XPERT ADVICE

Preparing Your Team for the ‘Grand Final’ of Retail

Brian Walker, Managing Director, The Retail Doctor Group

The Christmas season is creeping up on us yet again and the time for preparation is knocking. While it may be too early to start hanging the stockings and dressing the tree, why not encourage customers to think about early Christmas shopping and inspiring them to put your store on their shopping list. Coaching will be essential as we prepare our teams for the final quarter of the year so let’s look at some strategies to motivate our team to a culture of winning in ‘the grand final of retail’.

Managing Santa’s little helpers Have you ever asked an owner or manager of just about any business the following question? “What is one of the biggest challenges to manage in your business?” Our experience is that the majority will answer “the people.” Why can we humans be so challenging and how do we get our team to step out of mediocrity and go that extra mile? Often delivering this extra mile can be the difference between an average result and a great result. The majority of employees are keen to do well and contribute as best as they can to the business so how can we ensure that they are given the best opportunity to succeed?

and what you are aiming for is one of life’s most important motivations. This is exactly the same for the team you have in place to deliver the organisation’s goals. Performance will increase dramatically if your people are performing the requested tasks and understanding what the potential outcome will be. As part of our ‘Fit for Business Diagnostic’, The Retail Doctor Group looks closely at the strategic goal of the organisation and what is in place to achieve this goal. Quite often one of the gaps we will quickly identify is the lack of alignment between the CEO/MD’s strategic intent and the understanding of the team, of this strategy, at the coal face. If those who are in place to deliver the goal do not know what the goal is, how can we expect them to deliver? It is imperative that the strategic goal and direction is communicated on a regular basis with key performance indicators aligning to the operational activity with the strategy. It is also good practice when communicating a new initiative to correlate its contribution to the strategic goals, keeping the meaning clear and consistent at all times.

Accountability

Meaning

Just as important as understanding what the key goals are is each team member’s understanding of the specific part they play. For example your organisation’s goal might be to be ‘the national leader’. How does this relate to the front line staff?

Knowing why you are doing something

What is their part in reaching this goal? If the

Here are three key areas to consider when looking at getting the most out of your team.

goal is not broken down to relate specifically to an individual, they will not relate to the goal and therefore will not be inspired to achieve it. Communicating exactly how each of the team can contribute and the expectations around their contribution significantly increases their chance and therefore the organisation’s chance of succeeding. When undertaking your planning sessions, include time to consider where the accountability will lie with any specific goal, how this accountability will be communicated, what tools you will provide the team with to set them up for success and how you will monitor and report performance.

Consequence Now that you have clearly set the goals (meaning) and every team member in the business understands the role they play (accountability) you must also ensure that you have a performance management structure in place to celebrate success and manage poor performance (consequence). One of the biggest mistakes leaders make is to not include within their performance management structures the consequences for poor performance. If you have employed someone to perform a specific job, and given that all the training and support is in place and you find that the job is not performed to expectation, there must be a response to this or the behaviour will continue.

“Why can we humans be so challenging and how do we get our team to step out of mediocrity and go that extra mile?”

One of the most de-motivating things to happen in a team is for one member not to be accountable, holding back the organisation’s performance and have no one addressing the poor performance. This just tells the team that there is no need to be accountable because there will be no consequence and therefore the goals cannot be that important after all. Our ‘effective people’ framework addresses these aspects of human performance outlining and implementing clear people performance frameworks and systems. Did you know that up to 40 per cent of employees’ activity is not aligned with client strategy (Harvard Business Review) and that our studies are revealing a similar percentage of activity within a retail network that are ‘non-customer’ facing. Those are tasks that face the ‘back door’. In summary, it is really important to put in place a clear performance management framework which: 1. Provides a clear understanding of what the organisation is looking to achieve and by when. If this is provided to every team member there can be no misunderstanding as to where the organisations’ priorities lie and it is a great tool for the team to refer back to and leaders to lead with. 2. Specifically outlining the role that each team member plays in the achievement of these goals. Clearly outlining the specific areas of accountability ensures all business activity is covered and each player can

focus on being brilliant at their specific tasks.

knowledge and sales skills. Reinforce the daily target.

3. How this performance will be measured also needs to be specified, ensuring all parties can track performance accurately against the goal and there can be no misconception around expected outcomes.

6. Do the early morning shop opening tasks and visual merchandising the night before.

4. The rewards for achieving these goals and consequence of not. We are usually good at providing incentives for achievement of goals and need to be equally as good at outlining consequence of non achievement. Given that most retailers will achieve the majority of their annual profit over the next few months, what structure do you have in place to maximise your staffing investment?

10 tips to win the ‘Grand Final of Retailing’ 1. Have your ‘A’ team on show. Key staff should be rostered on for high traffic trading times of the week. 2. Reduce the non essential non sales tasks. Maximise every available minute of sales and service time.

7. Have a daily sales target and individual sales targets and keep the team on track to making these targets. 8. Make the shopping experience enjoyable for your customers by creating theatre in the store through interactive displays, activities for the kids, music and product demonstrations. 9. Invest in new Christmas decorations: Not the same ones you wheeled out last year and the year before and make a night of dressing up the store with your team. 10. Have fun! Buying gifts should not be a chore so make this festive time of year enjoyable for your customers! They’ll love you for it and want to keep coming back well into the New Year! v Happy Fit Retailing,

3. Keep lifting the bar. Measure and reinforce the KPIs.

The Retail Doctor

4. Reward your staff for high achievement with prizes for sales, average sale, items per sale and conversion rates.

For more information about The Retail Doctor visit: www.retaildoctor.com.au, email businessfitness@retaildoctor.com.au or phone us on 02 9460 2882.

5. Daily start up meetings: Have each team member demonstrate their product

BDC

THE BUSINESS DEVELOPMENT COMPANY

LAUNCHES ‘BDC OPERATIONS’

The Business Development Company is excited to announce a new service to their company. BDC Operations Jack Sakalis will head up the new BDC Operations arm and comes to BDC with over 27 years of retail experience. Jack has owned and operated family businesses for many years and has held senior positions with Coles Myer, Baskin Robbins, Wendy’s and Cookie Man, with roles including franchisee, area developer, regional manager and general manager. The BDC brand vision is to create ‘Rapid Profitable Growth’ for clients and that is exactly what Jack and his operations team deliver. Jack believes that putting a sound operations strategy in place is important for any business and can be a very rewarding experience for all parties. “We believe operations play a critical role in the day to day running of a business. This is the start of an exciting journey for BDC Operations and we are looking forward to working with many of our existing and new clients,” Jack said. “Working through the BDC strategy systems, the operations team will focus on margin and sales growth with our clients, developing strategies covering everything from customer

service and brand development through to lease and franchise agreement systems and facilities maintenance.

Zealand to offer all these services for existing and emerging business chains under one roof,” Jack said.

“We will build customer service programs that are tailored to your business needs.

Along with operations and profitability improvement, BDC also offer a range of services to drive the profitability of their clients including; business strategy and consultancy; franchise systems development; lease negotiation and portfolio management; franchisee recruitment and business sales. To support this they offer a number of online services to improve the effectiveness of the operations through policies and procedures, property lease management, property maintenance and business sales systems.

“Our team will work with you day to day as the program is designed to maximise your sales, ultimately creating a culture where non dollar questions are eliminated and the focus is on the customer experience. “The days of hello and goodbye are just becoming more and more robotic. Replacing non dollar questions with questions that give the consumer the opportunity to spend is the key to moving forward,” Jack said. The Business Development Company was established to provide the full range of skills from ‘one company’ to strategically develop their client’s business from concept to completion in ‘one solution’. “Our consulting and operations capabilities enable us to assist clients with everything from the implementation of growth strategies right down to fitting out new business facilities, training the new owners and helping those business owners sell their businesses to crystallise their capital gains. BDC is the only business in Australia and New

Like Jack, all the BDC team members have held senior management positions across a number of leading consulting, property and franchising groups within their respective careers. Collectively our key personnel have a combined experience bank of over 250 years. v BDC welcome you to contact Jack Sakalis on 03 9564 3444 or 0404 725 543. Jack would be more than happy to visit you personally or we invite you to visit our offices at the fashion capital of Australia – Chadstone Shopping Centre – Level 2 in the Borders Tower.

AUSTRALIAâ&#x20AC;&#x2122;S 1ST MENâ&#x20AC;&#x2122;S SALON & SPA is now franchising the â&#x20AC;&#x153;FUSS WAYâ&#x20AC;? TERRITORIES AVAILABLE Melbourne 16 locations Brisbane 6 Locations Sydney 11 Locations Perth 3 CBD Adelaide 2 CBD Tasmania 1 CBD

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THIS NEWLY DEVELOPED FRANCHISING OPPORTUNITY IS SEEKING INTEREST NOW! For all Media/Advertising/Franchise enquiries please contact Kate Allen, Franchise Manager â&#x20AC;&#x153;Man, What a Fussâ&#x20AC;? 17 McKillop Street Melbourne 3000, p: 07 5520 4166 m: 0417 007 560 e: franchisemarketing@manwhatafuss.com

Three streams of income make PoolWerx the Franchise of choice Australiaâ&#x20AC;&#x2122;s pool and spa owners are spending more on their pools than ever before as families holiday in their own back-yards. Pools and spas are alive and canâ&#x20AC;&#x2122;t be ignored; they need to be constantly maintained. With more than 300 mobile vans, 65 retail stores and three streams of income - home pool servicing, retail sales and commercial pool management PoolWerx is looking for astute business people to capitalise on more than 100 vacant territories across Australia. This makes PoolWerx the franchise network with proven growth, no matter what the economic climate.

Irene & Ian Hughes

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For a confidential discussion about your future with PoolWerx, or for a free information pack, call 1800 245 447, visit www.poolwerx.com or email joinourteam@poolwerx.com.au

profile: pack & send

FINDING WHAT YOU LOVE AND WORKING AT IT!

It’s not always easy to find a path to success, but once you’re on it, things just seem to get better and better...

hilst working for a franchise recruitment company on the PACK & SEND account, Shane Cole’s job was trying to find the right people to join the freight and logistics company. After a few years, Shane gave up sharing the benefits of a PACK & SEND franchise with others and decided to buy one for himself.

Beginning his PACK & SEND franchise with his wife, Sally, in 2004, the couple took their new business from strength to strength and, within five years, was selected from the PACK & SEND network as PACK & SEND’s Australian Franchisee of the Year for 2009.

“I fell in love with the company,” Shane said. “They’re a genuine bunch of people.”

Along with winning the PACK & SEND 2009 Franchisee of the Year award, memorable highlights for the Coles over the years include the close work they’ve done with other PACK & SEND franchisees as well as many of the staff in head office. But most of all, says Shane, is his number one delight in learning that he and Sally can work together!

“It’s always nice to get a pat on the back for putting in an effort,” said Shane

“Sally and I have skills in particular areas which complement each other. We’ve learned many things and others have been reinforced during our time with PACK & SEND. The major point is meeting customer expectations,” he said. “We’ve also learned to use the strength of the group in all areas; there are many franchisees with a wide range of experience not only in the practicalities of packing, but marketing and running the business in general.” Shane says he particularly enjoys the challenge of working through the process of packing those more complicated jobs.

Sally and Shane Cole – PACK & SEND Franchisee of the Year 2009

The first that came to Shane’s mind was a large stuffed peacock with its beautiful tail feathers spread out in full display needing to go to country NSW. With urgency not being one of the factors, Shane said he lost count of the times he walked past the bird, pondering the best way to pack it. Eventually the stuffed bird found itself secured to a base, bubble wrapped and surrounded by flo-pack, sitting

in a custom-made box measuring around two metres long, one and a half metres high and 40cm wide. The second job’s complexity was altogether different, seeing Shane examine options with his client on how to best pack and send over half a million dollars in parts to Geneva for the biggest scientific experiment in the world: The Large Hadron Collider (LHC). The LHC is the world’s largest energy particle accelerator designed to address the most fundamental questions of physics. It lies in a tunnel 27 kilometres in circumference as much as 175 metres beneath the Franco-Swiss border near Geneva, Switzerland. “It’s great how exposure through the business broadens your interests,” said Shane, who has been following the Hadron Collider’s progress ever since. Ironically, Shane says, winning the award has made them re-focus on the business and the way they operate. As a result, the Coles continued their path of success, by being recognised as the best in Victorian franchising in 2010 at the Franchise Council of Australia’s Victorian Regional Awards – crowned the VIC/TAS Franchisee of the Year. And the excitement continues to grow Shane and Sally now go through to the big one - the Excellence in Franchising National Awards being held in Surfers Paradise QLD late in 2010 – in the running for the National Franchisee of the Year! v For more information contact PACK & SEND on (02) 9822 5622 or visit www.packsend.com.au.

Great businesses are built on solid foundations. At PACK & SEND, we've laid a solid foundation for a very bright future! Our unique retail stores provide convenient packaging and freight forwarding services - underpinned by a business system that has been carefully developed since 1993. And with the growth of online exchanges such as eBay, the demand for our services is unprecedented.

As a PACK & SEND franchisee you can be assured of a rock solid foundation of knowledge and resources - giving you access to all the essential elements to build your business in a high growth market.

Join a business recognised by PricewaterhouseCoopers and the Franchise Council of Australia as one of Australia's most successful business systems.

For more intonnation, contact the Franchise Selection Team on (02) 9822 5622.

Australia. New Zealand路 United Kingdom

profile: rP vending

Getting on

That Sweet Road to Success Getting into the multimillion dollar vending industry.

P Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending machine more than a decade ago. RP’s complete range of machines are at the cutting edge of technology. All machines are designed for individual needs and they offer a unique solution for customers, making them great machines for corporate locations. Machines specifically designed with fresh food in mind are available through RP. These state of the art machines have internal rotating drums and sliding service doors, thus allowing a more delicate menu to be served. Temperature control safety functions and stainless steel interiors ensure all food safe requirements are met. Fresh food offered

by RP Vending’s operators include a wide range of products including wraps, gourmet sandwiches, salads, fruit salads, ready meals, pies and pasties produced with the vending machine operation in mind. Franchising with RP Vending is a full circle experience with business packages offered to ensure your vending success. Locations in high influx areas are sourced for franchisees, and after the initial training, it’s just a matter of set up and go. The initial and on-going training provided by RP Vending ensures that you know how to stock and maintain your machine and ensure that it is functioning at its optimum. Purchasing with RP Vending has a wide range of benefits with its buyers group purchasing, full insurance cover, full support 24 hours seven days a week and no ongoing fees.

An RP Vending system means being you own boss, working your own hours and allowing yourself to be flexible around your life. Often a once a week visit is all that’s needed to check on and re-stock your machines. What’s left is time that is able to be spent on yourself and your family. An RP Vending Machine is often a great way to get some extra income on top of your regular day-to-day job. RP’s fresh food machines can be found in staff canteens around the country and include establishments such as The Hilton, The Westin, The Sofitel, Four Points by Sheraton, Sheraton on the Park, Meyers, ANZ, Ikea and Armaguard, to name a few. The RPM6-Combo is the latest machine to be launched by RP Vending. This machine is changing the way consumers feel about automated retailing. The RPM6Combo provides confidence, and creates convenience with excellent merchandising presentation, greater product selections and better reliability. This machine really is the choice of the vending professional. RP will also get you set-up with their long established wholesale partners, including Smiths, Cadburys, Schweppes, Coke, Nestle etc, ensuring that you buy your stock for the lowest possible price. RP operators love the freedom that they have with this business. They no longer have to work the typical 9-5 day or have a boss to report back to. They work when they want allowing them to spend more time doing the things they love. The RP team’s dedication to their operators is unmatched and we know that a business development system from RP Vending can be just the right business for you. v For more information visit www.rpvending.com.au

HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending

1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE

www.rpvending.com.au

e xpert advice

GET MORE

OUT OF YOUR BUSINESS AND GET MORE

Tania Allen Vision Alliance

OUT OF LIFE! Get the Passion & Get Going

ow much do like what you do right now to make money? Do you wake up at three in the morning, and can’t sleep because you are just so eager and excited to get going on your work? Such people are happy people, and very often they get either rich, famous, or both. If you don’t have this kind of passion for what you do, you’re wasting your time and your life. Even if your job pays well, hating that job is like living a kind of ‘half-life’. You suffer through the work week and live for the weekends. I urge you to quit the job you have right now, or sell your business if you hate it, and find something you can be passionate about. If you are just not in a position to move on from the business you are in then I urge you to find the passion within what you are currently doing. Re-ignite it. They say if you do what you love, the money will follow. Even if you don’t really hate your job or your business, but don’t particularly care for it either, I still say you’re wasting your time. You’re merely ‘running out the clock’ on your life as you wait for retirement. It is said that an artist never retires. Why should they when they love what they do? Their work is their play. But it shouldn’t be true of only artists. The world of business can provide all the fun, creative stimulation and joy an artist gets from his or her work.

All this leads up to an important business concept I’m going to tell you about right now. It’s this: You must be aggressive and proactive, rather than passive and reactive, in order to create higher levels of success. A passive business owner may have a steady supply of customers who support the business, but that business never really takes off to achieve spectacular sales and profits. A reactive business owner only makes a change when something negative happens. They react and sometimes not to their best advantage. If things are going along fine, they’ll just continue to go through the motions. A proactive business owner never settles for ‘good enough.’ Even if business is brisk, the proactive entrepreneur takes aggressive action to make things even better. For example, a proactive business person makes a single successful sale to a customer, he won’t rest until he does everything he can to make second, third, fourth, and maybe even more sales. That means he or she has to take action. They’ve got to develop new products for those new sales. They’ve got to reach out to the customer with direct mail, a phone call, or key advertisements. They’ve got to come up with a ‘can’t refuse offer’ for those additional sales. They’ve got to test the market to find out where more business can be squeezed out. I have mentioned this before and it’s worth

mentioning again. There are two types of business people I have found over the years of consulting and coaching. Those who are interested and those who are really committed to their success. Those who are interested will do what is convenient to them and they wonder why they don’t seem to progress as fast as others do. Those who are committed do whatever it takes to realise their dreams and goals and more.

Time to Take Action Why not get out your customer list right now? Select the names of 20 of your best customers. Instead of just waiting for them to come in again—get proactive and go after them. Give them a call to thank them for their business, and then tell them about the new product or service you know will make their lives better. Or send them a postcard with a hot offer. Send them a sales letter or send a live person out to visit them. Whatever you do, don’t lay back and be passive. Sure they might come in again and buy from you, at some time on some day, whenever! When you take a proactive stance, you can’t stand waiting! You go out and get them! I promise you this ‘20 Customer’ exercise will open your eyes. You’ll be amazed at how many extra sales you get, sales you might not have had without taking aggressive action. The only fuel for a proactive, aggressive business stance is passion, a love for what you

“The world of business can provide all the fun, creative stimulation and joy an artist gets from his or her work.”

do. If you hate your job or the business you are in, you may get aggressive and proactive for a while, but you’ll quickly burn out and go back to ‘dull normal’ mode. So do whatever it takes to shake up your life and get passionate about what you need to do to make money. When you do, you’ll make money, and better yet, you’ll have fun while you’re doing it!

Whatever You Do, Stop Wasting Time Why do you think banks traditionally placed clocks outside their buildings? Because they know that time is money. In fact, it’s with banks that this whole idea of calculating interest rates, based on time, got started. If you have a loan, it’s that inevitable, unstoppable ticking of the clock which is determining how much money you owe in interest payments. If you really want to look into this more deeply, read up on the history of capitalism and banking. You’ll be amazed. Our entire monetary system rests upon a modern concept of time, which was given to us by astronomers, such as Copernicus, Galileo and Newton. Indeed, it is Sir Isaac Newton’s ‘clockwork universe’ that has shaped our modern conception that time is money, perhaps more than anything else. Ever wonder why we say: “How do you plan to spend your time?” It’s because time and money are intimately tied to each other. Okay, had enough of the history lesson? Want me to get to the point? The point is that the statement that time is money is far more than a cliché. It’s a basic reality because of the fundamental way we do things. And I can’t make this statement strongly enough: NOTHING IS MORE VALUABLE THAN YOUR TIME! At the start of each new day, you are issued a fresh 24 hours, that’s 1400 minutes and 86,400 seconds. If you think of each of those hours minutes and seconds as having a monetary value, and they do, every one you waste is money lost forever. You must start paying attention to your

time each day, and how you spend it. How much actual time do you commit to making money with your business? You don’t know if you don’t pay attention. If you start keeping a daily log of how much time you actually spend on money making activities, you may be in for a surprise. What about all that time spent chatting around the water cooler or the coffee machine? It can be nice, but it earns you nothing. Do you waste time with people? Most do. If you decide to spend 15 minutes shooting the breeze about the World Cup, even if it’s with a client, that time is lost money. And we all know people that are what I call ‘dumpers.’ These are people who call you up or visit personally and steal 20 or 30 minutes just telling you about their problems. It’s great for them because they feel better after unloading on you, at the expense of your precious time. But you get nothing, except for the reputation of being a ‘good listener.’ There’s nothing especially wrong with that, but when it’s time to conduct business, then you should be doing business. I suggest that no less than 85 per cent of your day be focused on making money, and making things happen for your business. The biggest reasons people waste time is because: A. They have not internalised and do not remain conscious of the fact that time is money. B. They simply aren’t paying attention to where they spend their time

Time to Take Action Play a mental game with yourself, starting at minute one of your next day. Every 15 minutes or so, stop and ask yourself: “Is what I am doing right now moving me forward toward my earning goals?” Do it every 15 minutes. Set an alarm clock if you have to. A wrist watch with a timer on it that beeps is great for this or even your blackberry. The idea is to shake up your conscious and unconscious

mind. Wake yourself up as to how you’re spending your time! Put yourself on notice: “I will stop wasting time!” or “I always maximise my time!” The thing about wasting time is that it’s insidious. It creeps up on us while we’re not paying attention. Before we know it, days, weeks and months are lost in nonproductive activity. You can really get on top of this by keeping a time log for a week or so and recording every activity you do in your business and the amount of time it takes. You will be amazed about how much time you really do spend on non-productive tasks. Once you get aware of this, once you awaken to the idea that every moment counts you’ll stop wasting time, and you’ll start getting things done twice as fast, three times as fast, or even faster. When that happens, I promise you that you’ll notice a magical effect. You’ll start getting a lot more done and again, this will seem magical you’ll start making a lot more money and start enjoying a lot more time freedom! Managing your time during work actually frees up more time to spend with family, loved ones and your favourite non-work activities. So stop wasting time. Ultimately, you’ve only been allotted a certain amount of time on this planet, so why waste it? v This article was brought to you by Tania Allen. Tania is the author of Franchise Profits and is the founder of Vision Alliance, a business growth and franchise consulting firm providing holistic solutions to both franchisees and franchisors. With more than 20 years’ experience Tania and her team are passionate about helping you maximise your potential in business and in life. Feel free to contact Tania on 1300 76 49 20 or tania@vision-alliance.com.

profile: shingle inn

Interstate

expansion

on the horizon

After nearly 75 years of fine tuning its renowned brand Queensland’s most iconic café chain, Shingle Inn, has announced it’s ready to take the exciting boutique café brand interstate.

aving successfully franchised eight stores in south-east Queensland in the past 12 months, the chain will grow to 14 cafes prior to Christmas and is well poised for interstate expansion, having already attracted serious interest from business and consumers. Shingle Inn Garden City franchisee Claire Lunney reports increasing numbers of customers are purchasing Shingle Inn’s delicious Patty Cakes to impress interstate friends before flying south. Claire says she especially noticed the increase following Shingle Inn’s recent release of special dozen and half dozen Patty Cake gift boxes. “I’ve had a run of customers over the past weeks saying they’re on the way to the

airport and thought a gift box of Shingle Inn’s iconic Patty Cakes would be perfect to take onboard.” “Since our Patty Cakes are baked fresh daily and delivered directly to the store from our bakery, there isn’t a fresher product they could choose to impress their friends with,” says Claire. The humble Patty Cake is Shingle Inn’s most popular product with the company selling in excess of 12 million of the delicious cakes since first opening in 1936. As well as being renowned for the iconic Patty Cake, Shingle Inn offers a mouth-watering selection of innovative cakes, delicious coffee and decadent sweet treats, as well as an extensive freshly prepared lunch menu. Shingle Inn Director Andrew Bellchambers says that Shingle Inn’s business culture is heavily focused around family values and a strong commitment to the brand, having been founded as a family-owned business and owned by the Bellchambers for 35 years. “This environment of support, honesty and encouragement is the lifeblood of the brand and is what attracts many of our potential franchisees, and indeed, this is one of our points of difference,” says Mr Bellchambers.

main reasons for joining Shingle Inn. “I wanted the independence of owning my own business and Shingle Inn exemplified what I was looking for,” says Claire. “I could particularly relate to the strong family culture and genuinely believe in the superior quality of the products we’re selling.” Claire’s love of the family-focussed business ensures that husband Glen, who’s retained his regular job, and children Kyle, 21, a university student and 15-year-old Ashleigh are regular faces behind the counter. New franchisees are trained in all Shingle Inn’s systems and procedures during the comprehensive six week pre-opening training program. The initial weeks consist of meeting key personnel and undertaking an overview of all national office functions. This training also includes planning opening marketing promotions with the help of Shingle Inn’s experienced marketing team, as well as undertaking customer service and sales training.

“Equally, the franchisee selection process seeks to attract franchisees that share these values and are passionate about contributing to the success of, not only their individual business, but also the brand itself.”

New franchisees then undertake a minimum of three weeks’ training in-store. In this environment they gain valuable experience with respect to the hands-on operation of a Shingle Inn Café. In-store training provides new franchisees with a comprehensive insight into all facets of the business, including but not limited to, product knowledge, customer service, store presentation and systems and training. v

According to franchisee Claire, who previously worked for Oldmac Toyota for 16 years, the family culture was one of the

For more information visit www.shingleinn.com or call Patrick Mulcahy on 0431 649 450.

Don.t miss this opportunity to own a truly unique cafe, selling innovative products, in a supportive environment.

FRANCHISE OPPORTUNITIES AVAILABLE Now Find out more information today at www.shingleinn.com contact: Patrick ph: 0431 649 450 e: franchising@shingleinn.com PROUD MEMBER OF

Finance available to approved applicants

dcstrategy

PROFILE: SNAP- ON TOOL S

WORLD CLASS

FRANCHISEE SUPPORT TEAM

As the world’s largest independent tool manufacturer, Snap-on Tools understands the importance of a superior support centre for its franchisees.

nap-on products are highly regarded and well sought after by professional tool users around the world. Franchisees visit customers on a weekly basis, direct to their places of work. Their wellequipped mobile vans deliver a complete retail-shopping experience to repairers of cars, trucks, motorcycles, boats, light aircraft, and earth moving equipment – anyone who has the need for the finest quality tools. Established in the US in 1920 and operating in Australia for 20 years, Snap-on Tools is one of the longest running franchise systems. Franchisees are not charged royalty fees because the benefit to the franchisor is in the selling of its manufactured products. In Australia, there are currently 157 franchisees and around 94 staff that support them. This ratio may appear lavish but it encompasses the operation of the warehouse facility, distribution capabilities, customer service, the business management of every franchise, and field support.

that we make sure we give franchisees the right level of training and support. We are very hands-on.” For starters, Snap-on offers an immense range. “We’ve got around 19,000 products in our product line”, says Steve. “It’s not a matter of learning one thing and then getting on with it. We need to give franchisees a lot of training and support on the entire product line because nobody can be an expert on absolutely everything.” Steve continues, “Our franchisees have a monthly meeting with our support team to discuss current products we’re selling, what specials we’re offering and how to go about selling those particular items.”

There are 17 field support managers that physically ride with each franchisee on their van every 6-8 weeks. These managers provide practical support with any aspect of the franchisee’s business.

Comprehensive communication is everything, especially since the support team covers both Australia and New Zealand. Snap-on franchisees are extremely busy and most of their time is allocated to travelling and visiting their customers. If they don’t actually need or want to speak to support staff, there is 24-hour access to all information via their trucks. Each Snap-on mobile unit has a computer with mobile internet and support facilities that give them online product and service updates all the time.

Steve Jones, National Sales Manager, talks about Snap-on support: “Our franchise is actually about selling the tools that we manufacture. As a result, it’s really important

However, the customer service team is available all day, every day, to personally answer franchisee queries. “Our franchisees are typically running 10 hour days at least”,

explains Steve. “As a result, they don’t have to go and find something if they’d rather not. We find that our phone customer support service is actually well utilised by them.” And the Franchisee Co-ordinator Team helps with daily and weekly business management activities, including franchisee invoicing, bill payments and costs. Each week the team runs a set of accounts for each franchisee, which covers all their financial activities. Steve says this high level of support is a necessity. “The majority of the people that come into our business are first-time business people; they just don’t have the business skills that they need at the time they start.” And not all franchisees have previously worked in automotive or trade industries. However, they all possess a level of mechanical aptitude, says Steve. “They’re tinkerers - they have an interest in automotive and they like making things in their sheds. That’s what tinkerers do – they love their tools. They’re the sort of people that naturally gravitate to our business.” Steve recaps, “We’re in a franchise where we manufacture the product, which we sell through our franchisees. It’s in our best interests to make sure that the franchisee is 100% supported.” v For further information visit www.snaponfranchise.com.au

So, what does

smRf.VltW tinvestor think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

profile: IN.CUBE8R

NURTURE YOUR ARTISTIC SIDE WITH in.cube8r

Handcrafted goods are big business in Australia. You only need to see the crowds who flock to weekend art and craft markets to realise there is a huge demand for unique and individual pieces, at reasonable prices, that are rarely available in high-end street shops.

hat is until in.cube8r came on the scene. With galleries in Melbourne, Brisbane, and soon to open in Sydney, in.cube8r are able to offer craft market goods at craft market prices – but in high-end locations.

all over Australia and New Zealand saying, ‘We need an in.cube8r in Perth, Sydney, Auckland, etc’, franchising seemed the perfect option.

The successful business is now franchising and is seeking creative souls who want to nurture and grow their own business, whilst at the same time, support home-grown artists and craftspeople by providing a space for them to display their wares, out of the weather, and without travel time and expense, high market fees and early morning starts.

“There is nothing else like it available, it fills a massive niche market and is highly viable. in.cube8r is a gallery retail space where artists lease spaces to display their work to the public without paying any commission on their sales, and the sale price is of their choosing.”

in.cube8r is the brainchild of founder Isy Galey, an accomplished glass artist, who is achieving complementary business success with Australia’s first in.cube8r gallery in Melbourne’s Fitzroy, where artists and craftspeople lease ‘space’ to display their creative wares for sale. “In a time of mass off-shore production, we are seeing a swing back to the handmade, made with love, and, locally made craft is the ‘new black’! in.cube8r offers artists a six to seven day per week high exposure platform in a retail environment where all items are handled, insured and looked after for them for as little as $20 per week. “Where else does an artist get this opportunity? At a market, which involves getting up at five am? Standing in rain/ hail/shine for six hours for up to $250 with sometimes little to no result?” asks Isy. In.cube8r gallery was launched in Melbourne three years ago, and as the gallery grew and prospered, Isy refined her business model, including the development of purpose-built business software to suit the uniqueness of the business. With all systems in place, Isy realised that franchising would be the next logical step for her business’s expansion. “I was getting so many emails and calls from

Isy explains the in.cube8r franchise model is so exciting because it is unique.

With one franchise outlet already up and operating in Brisbane’s Fortitude Valley, Isy and her team are now looking for the ‘right’ people to represent in.cube8r. “Anyone with good organisational skills and an appreciation for the arts can have their own in.cube8r,” Isy said. “We are currently looking to have one or two franchisees in every state. We have the franchise package down to such a fine art, it’s as easy as plug-in-and-go with purpose built software which the artists can log into.” Brisbane franchisee, Vicki Sinclair, says she researched many other franchise systems, but after discovering in.cube8r, she knew she had found the one for her. “I couldn’t imagine buying any other business, as it wouldn’t be serving what I believe to be my life’s purpose. I wanted to find a way to spend my days doing something that I love. I’m artistic myself and the ethical model behind the in.cube8r concept supports my own personal ethic and practice. “By franchising I am able to access years of experience in the business model that Isy has tried and tested, and then utilise that experience to make sure that my gallery is successful from the very first day. In essence I am buying mistakes already made and resolved.

“I have access to the in.cube8r data base, all their research and support network. When Isy started she flew solo. I fly tandem,” Vicki said. in.cube8r offers franchisees:

• low set-up/establishing costs (starting @ $100K)

• proven successful business model • easy accounts/stock control operation

with ‘plug in & go’ purpose-built software system

• full training and support (initial and ongoing)

• supporting Australian artists/craftspeople • member of FCA Isy says in.cube8r has become a sought after destination for both artists and customers. “Artists love the concept because they get to choose where their items are displayed (from 24/7 window visibility to a basic $20 cube) and they also get to display everything themselves in their own 40x40cm glass cubicle, or wall space, clothes rack or 2D board exactly the way they want it to look.” Isy explained that customers also love the concept because they know that what they buy is unique and Australian (or New Zealand) made and because no commissions are taken by the gallery, they know that 100 per cent of what they buy gets paid back to the creator. v For further information visit incube8r.com.au. 321 Smith Street Fitzroy 3065, Melbourne or 1/253 Wickham St, Fortitude Valley, 4006 Brisbane. If you think you may know someone who would be perfect for one of our franchises, please share this article. We are looking for people with a good business mind, great at organising and an appreciation of all things handmade.

PROFILE: koal ak r ane

DO YOU WANT A FRANCHISE THAT’S

FUN, FLEXIBLE AND FINANCIALLY REWARDING? I

magine a business that combines the fun and excitement of a proven interactive amusement game with the appeal of major Australian sports brands such as NRL, AFL, Super 14, and ANZ Champs. Imagine a business that takes a few hours a week to run and can easily fit in with your existing job or lifestyle. Imagine no more!

Koalakrane is a new and exciting franchise opportunity in Australia – a business in which people from all walks of life can get involved in the lucrative coin operation industry without any prior experience. New franchisees walk into a business where Koalakrane machines will be set up on locations earning good money. These businesses can be taverns, RSLs, bowling clubs, supermarkets, take away shops, video stores and much more. Your role is to check on the machines at least once per week, clean them, cash them out, stock them up and run a general test on the machines to make sure all is working well. You’ll also need to occasionally find new locations and you’ll probably want to continue to grow the business with more machines. We can also help you with this. Koalakrane has already forged preferential and exclusive working relationships with major sporting bodies in Australia for the use of their brands in machines. Koalakrane has designed and developed a fantastic new sports crane to stock these products, with appealing graphics that complement the establishments we operate in. We all know

how sports crazy we Aussies are, and the machines are located primarily in the places where sports’ fans frequent. Koalakrane has its roots in New Zealand where over 50 franchisees and 700 machines in the hugely successful Kiwikrane system have been operating for over 10 years. Annette Hardie of Rotorua in NZ says “I have been a franchisee for nine years now. I just wish it had been 18 years! It’s the best business I could be in. The franchisor has been with me every step of the way. Where else can you make money while you enjoy a cup of coffee? I love what I am doing. I started part time with one area and ten machines – I now run it full time and have three areas and fifty-five machines”. Koalakrane is relatively new in Australia, starting here in June 2009, with six franchisees already operating and three more coming on board in the next few months. Savvy investors realise that joining a young franchise now represents an excellent opportunity to get in early and secure territory before they get snapped up.

Who is the ideal Koalakrane franchisee? We don’t have a particular type. Our franchisees are men and women, young and old, couples or single, technical or not so technical - the only requirement we have is a positive attitude and someone who takes responsibility for their own success in life. Franchisees can walk in and immediately take

over this successful business concept that we’ve fine tuned over the last ten years. Full training is given in the space of a few days on how to look after and locate machines. We have support offices and warehouses in Melbourne, Perth, and Auckland and master franchisees look after you at a personal level. A huge range of prizes for machines is always available through our website for immediate ordering and dispatch. One of our first franchisees in Australia, Kerry Towns of Gunnedah/Tamworth NSW writes: “I was looking for part time work - something I could do at my leisure that would allow me to be more flexible with my hours. I became a Koalakrane franchisee in September 2009. The guys who set up the franchise for me (Rick and Shane) were absolutely wonderful. They found sites for the machines and set them up. They are only a phone call away if I have any problems. Their motto is so true; you are in business for yourself but not by yourself. I wouldn’t hesitate in recommending a Koalakrane franchise to anyone. The hours are flexible and the promotions are only limited by your imagination. It certainly beats sitting behind a desk all day.” v So what are you waiting for? If you’d like to know more about this fantastic business opportunity call Rick for a chat on 0427 888 635 or visit www.mynewfunbiz.com www.koalakrane.com.au or www.kiwikrane.co.nz.

Il OUR FRANCHISEES =:JI R~timm~SeE+S ~HE CLAWING SE4\WjINrri ARE IN CASH s~sm IN .:

How would you like a business where you can work your own part time hours, and keep earning money while you’re fishing, shopping or even sleeping? How would you like to a business where you spend one or two days visiting friendly people and giving them money? Koalakrane is a business system in which full training is given, and help and support is always just a phone call away. You’ll be joining a company with over 10 years experience with over 40 existing successful franchisees. Koalakrane has the exclusive and preferential support of major Australasian brands such as AFL, NRL, Super Rugby, Hyundai A League, ANZ Champs and NBL. You’ll be the only franchisee in your territory, so talk to us now about whether your local area is still available, and find out more detailed information.

Rick Garrity 0427 888 635 www.mynewfunbiz.com

e xpert advice

FRANCHISING...

IS IT FOR YOU? It’s all about you! Is franchising for you? What do you know about franchising that has got you all fired up and interested in changing your world? Why do you want to be a franchisee? Why did you buy this magazine? What do you want? What are you willing to compromise on and commit to? Are you willing to learn new skills, new ways of managing and operating businesses? Are you willing to work with rules? What are your goals, your dreams? You. That’s the key word here. This article aims to respectfully challenge the lure, glitter and gold that franchising may be having on you. I will share with you the difference between and importance of preentry education and due diligence and what it takes to be a great franchisee citizen.

But don’t take my word for it ... I’ve been up to my ears in franchisees at the moment and lovin’ it! I’ve just spent the last 12-months facilitating the ‘franchisee bootcamp’ at Franchise Expos around the country and the High Performing Franchisee panels as part of the Franchise Relationships Institute’s Field Manager Summit. Throughout this article, the opinions of current franchisees that have participated in these panels will be included. And they don’t sugar coat their responses either! So, with the help of my franchisee friends, we are going to ‘go there’ on a few prickly issues that might make you feel uncomfortable, annoyed and confused. And that’s ok. We do this with respect, for our wish is that all prospective franchisees make the right decision, an informed and responsible choice, for themselves. If you are still reading at this point, then perhaps franchising is for you. Onwards then, fearless reader!

It’s a learning process Determining if you want to be a franchisee is a learning process. You are learning from

Julia Camm, Corven

scratch what franchising is, how it works, the legal and regulatory aspects of franchising, expectations, rights and responsibilities and the rules about managing and operating a business. You are also learning about the massive variety of franchise systems on offer and the differences between business models. You are also learning about what a good franchise looks like and what it takes to be a successful franchisee. You are also learning a lot about yourself too.

r What are your top ten current skills? r Have you asked your family this: ‘what

This learning process comprises of two phases. Pre-entry education is the first phase and it is wholly driven by you in your own time. During this phase you are learning about the concept, rights and responsibilities of franchising, conducting research on the type of franchise systems of interest to you. Glenn McMahon, franchisee of Amazing Clean Curtains and Blinds, adds to this list with “get on the internet and look to see what’s happening overseas. What is unique about the franchise system globally? Will customers still buy your products and services in 5, 10 or 15 years time?”

r Finish this sentence: The top five

You will also need to look to yourself and make a tough self-assessment on your motivation and current capabilities. Glenn believes that your greatest asset “isn’t your house or capital, it’s you, your ability and willingness to work hard and to give it a go.” During this phase, you also have the option to attend workshops and participate in education programs targeted towards prospective franchisees. Brutal fact number one: everything that you learn is reflected in the choice and decisions you make. The more you learn, the better the decision and the greater the chance for success.

Our Pre-Entry Education Checklist

r In 25-words or less, what are your motivations and goals for being a franchisee?

information do you need to support my decision to consider being a franchisee?’

r Can you clearly define what the concept of franchising is?

r Finish this sentence: The purpose of the Franchising Code of Conduct is ... benefits of a Franchise Agreement are ...

r Can you explain what your rights and responsibilities will be as a franchisee?

r Can you explain what a franchisor’s rights and responsibilities are?

r In your opinion, what factors make a great franchise system?

r Have you visited the Franchise Council of Australia’s website? <www.franchise. org.au>

r Have you visited the franchise section of the Australian Competition & Consumer Commission’s website? <www.accc.gov.au>

r Can you produce evidence that you have completed Griffith University’s Pre-Entry Franchise Education program? <www.franchise.edu.au>

r Can you produce evidence that you completed the Franchise Council of Australia’s franchisee information session? <www.franchise.org.au> The other phase is due diligence. In our world, this means completing more research, investigation, consideration and analysis into a specific franchise business that results in highly informed decision making. Due diligence ramps up when you have commenced discussions and interviews with franchise systems that you are interested in.

Speaking with past and current franchisees provides an excellent source of information in regards to their experience with the franchise. Glenn reminds us that “20 per cent of franchisees in any system are high performers, 60 per cent are doing ok and 20 per cent simply hate it and are quickly going out the back door. This bottom 20 per cent will always be the bottom 20 per cent in any franchise or business.” You will also meet with lawyers, banks, accountants and will speak about franchising from a legal, financial and accounting perspective. During the due diligence phase, if you ever find yourself thinking that the franchise agreement, rules, standards and procedures are restrictive and ‘one-way’, then it is possible that you haven’t learnt enough about the purpose and benefits of the legal and regulatory requirements of franchising. Here’s Boost Juice Bar’s franchisee Marc Benson’s perspective: “Honestly, I don’t have a problem with being involved in a franchise system and I don’t find it restraining. I have been involved in franchise systems for 18 plus years, and I have learnt that if you abide by the system, the agreement, and the policies, the effect on your business will be positive. However, if you wish to do the opposite, you will find that you are too busy worrying about covering your tracks than concentrating on the business of making money.” Brutal fact number two: highly informed decisions are the result of doing both preentry education and due diligence research and learning. Repeat our mantra: The more I learn, the better the decision and the greater chance I have for success.

Our Due Diligence Checklist

r Have you completed our recommended pre-entry education tasks?

r Have you sought professional advice from an experienced franchise lawyer, accountant and banking specialist?

r If you haven’t sought advice from experienced franchise professionals, why?

r Have you interviewed at least 30 current and past franchisees?

r What are the rules, standards and procedures of the franchise system?

r Have you seen a copy of the operations manual and training guides?

r What tools, training and talent does the franchise system provide?

r How is non-compliance managed in the franchise system?

r Have you spent time on-site with a

current franchisee in their business?

r Have you asked your family this question: ‘what information do you need to support my decision to be a franchisee?’

r What is your profit plan? Do you have easy access to finance and capital?

r Have you written a responsible and reliable business plan, including an identification of risks and contingencies, opportunities for growth and expansion and ultimately, exit?

position to make a better decision about which franchise is for you. Brutal fact number three: being a good franchisee citizen is about choice.

Good Franchise Citizenship Test!

r Are you a fan of following rules and doing the right thing every day?

r Are you willing to regularly attend franchise events with the aim to listen and learn, connect and contribute?

Being a good franchisee citizen, is it still for you?

r Are you willing to work with your

‘Franchising, is it for you?’ is also about what you are willing to do. We’ve been banging on about the idea of good franchise citizenship for a few years now and here is how it works for you as a budding franchisee.

r Do you actively seek other people’s

Franchise citizens are members of a community (the franchise system) and they have the right to participate in the franchise system; expect that certain behaviours will be upheld; are accountable to doing the right thing, and have the right to profit and share in the spoils and rewards. Franchisees are citizens of the franchise system they have chosen to join. Franchisee citizens have rights, giving freedom to act in certain ways and access to tools, training and talent to make their business a success. Franchise citizens also have responsibilities, where they are obligated to obey rules, regulations and the law and balancing the interests of the franchise with their own. The Franchising Code of Conduct, Franchise Agreement, operations manual and training guides are all starting points of rational and orderly franchise systems. Rules tell us there is a system, how it works and what is expected of us. Yet sometimes, franchisees choose not to do the right thing and follow the system. Franchisees Katherine and Brad Underhill of Matchbox find this frustrating. Katherine explains that “usually franchisees that do their own thing will not benefit too much from their actions. It is the franchisor’s responsibility to keep all franchisees on track.” Multi-award winning Harvey World Travel franchisee, Barry Huxley thinks that franchisees that don’t do the right thing “need to be taken to task, as they can end up damaging the company and other franchisees. The most successful franchise systems are the ones that are uniform in every way and protect and promote the system. I have a simple view on this matter, comply or leave.” So, when you learn more about the rules, rights and responsibilities that different franchise systems have, you are in a stronger

franchisor to identify priorities to action? opinions?

r Do you find it easy to ask for help? r Do you know how your franchise system’s standards and procedures create profit?

r How will you motivate and involve your team in creating goals for the day?

r What evidence do you have that show you regularly monitor legal and regulatory compliance?

r What is the appropriate way to share your thoughts and ideas constructively with other franchisees, your franchisor and advisors? We leave you with this ... if you are excited by and believe in the goals, culture and practices of a particular franchise, it’s natural to want to join it and be part of it. Franchisors and franchisees all have goals which are built upon and in many ways reliant on the roaring success of the entire franchise system. When everyone is focused on doing the right thing and working hard everyone can benefit from group achievement. But... have you completed the pre-entry education and due diligence checklists? If so, then franchising may well be for you. v About the author: Julia Camm is founder and lead consulting academic of Corven, with just over 15 years simultaneous full time consulting and higher education focus on workplace learning in franchising. In 2006, Julia was appointed by the FCA to establish the Women in Franchising Network. She is currently undertaking doctoral studies on workplace learning in franchising. About Corven: We specialise in storytelling research about workplace learning and then help organisations implement insight into action. Our research informs, our advice influences and our participation at learning events ignites action www.corven.com.au.

PROFILE: RE AL ES TAT E INVES TAR

the S

real deal

earching for real estate can be time consuming, expensive and frustrating. Considering that real estate is arguably the largest industry in the world, it is surprising how ‘manual’ and cumbersome it still actually is to transact a property purchase or sale. The team at Real Estate Investar (REI) thought it was about time someone did something about it and took this challenge up four years ago when they developed some of the most amazing online technology tools in the world for buyers and sellers of real estate. REI is an online destination for property investors which provides sophisticated search and valuation tools to increase a buyer or sellers ability to gather information on prospective purchases or sales. This includes searching, analysing, managing rental portfolio performance and valuing properties online in ways never seen before. REI’s members get access to a suite of tools that no matter where in the property cycle you are, or where the market is at, it will still ensure you are optimising the transaction. This technology franchise offers a ‘business to business’ role where you as franchisee represent REI to the business world that are called ‘affiliates’ (re-sellers) of the suite of digital tools. Currently expanding at an exponential rate, REI has hundreds of affiliates promoting these tools across Australia from accountants, mortgage brokers, financial planners and property managers to name a few. These professional affiliates are brought on and managed by franchisees with REI taking care of the back-end technology. With over 28 franchisees joining the ranks just this year and a growing list of affiliates and customers alike, REI still has over 12,000 target businesses that they need more franchisees to service. On top of this they are continually bringing on more unique products that existing affiliates are embracing, as the customer demand for market information is so high. The uptake (30% - 40%) for Real Estate Investar tools by the consumer when they first see them is much greater than industry standards. Company director, Campbell Venning, puts this down to the uniqueness of the products. “REI members get online access to a suite of tools that make property buying faster, more accurate and cheaper. ‘Investar Search’ is a revolutionary tool that, in seconds, will

intelligently search every property listing in New Zealand and Australia using Google type technology to do so. No more sorting through six or seven fields of data, it’s as simple as typing in a few words to describe your dream home or investment. “REI’s tools will find matching properties for sale in seconds and then allow you to do more due diligence than most buyers would ever dream of with 30 additional sources of data about every property and the suburb it’s in for every listing in Australia. “This franchised ‘business in a box’ is one of the most innovative opportunities on the market today,” promises Campbell. “For an entry price as low as $25,000 (vendor finance from $25,000 deposit), franchisees can achieve potential income of $130,000 - $250,000 per annum – in fact, our first franchisee is already earning an annual equivalent of over $300,000 after just 13 months of full time operation. “You can operate from home with just a computer and high speed internet access – no expensive office space or staff are needed. You can even run your REI franchise part-time or in conjunction with an existing business if you wish.”

How does it work for franchisees? Franchisees receive full training before starting and developing their own REI business including the creation of an online presence with no territorial restrictions, together with a number of online and physical resources to make this business fully leveraged. REI will give you more business leads than you can manage when you begin as well as your own personal network of industry suited contacts who can promote the products to their customers.

about property, he could see the value of the REI services, but what about the franchise itself? “I had my accountant and lawyer check out the fine print and sought counsel from a number of respected friends and acquaintances. This all resulted in a general ‘tick’ and, combined with the relatively modest capital outlay, the tick turned into a green light. I can honestly say that being on the ground floor of something that has the ability to grow very large has been incredibly exciting.” Shane is now so busy with the business since joining six months ago, that he is now in the enviable position of needing to hire someone to help him service the demand. REI is now looking for additional franchisees to complement the existing team from all over Australia. “Bearing in mind that your business isn’t limited by where you live,” Campbell points out, “if you want to create an exciting company and have an ability and passion for sales, we want to hear from you – today!” v If you would like more information about this unique and highly profitable business opportunity, email Campbell directly at campbell@realestateinvestar.com.au or go to www.realestateinvestar.com.au/ to watch the video today.

“Whether you have contacts or not isn’t part of your success as we make sure you will have open doors from day one. What is important is you, being able to take these unique tools to industry related businesses and let the story and the tools sell themselves. You will have the opportunity to create significant wealth for yourself and others with some affiliates now earning over $20,000 per month less than a year after signing up,” Campbell says. For Shane Thompson of Sydney, the stars aligned one day in 2009 when he learned about REI as a customer. Already passionate

A “High Tech” Franchise that is Revolutionising Real Estate Investment Proven Return On Investment P Earn up to $250,000 in one year Real Estate Investar has created an amazing suite of innovative and unique online tools that simplify property investment for home buyers and investors.

Who does this franchise suit? If you’re a business development manager, B2B sales professional or just have an interest in property investment, this is a great opportunity for you to join a revolutionary, new, high tech franchise that has ‘blue sky’ income potential from a minimum outlay of $25,000.

How is this business “revolutionary”? You’ll use a laptop, the internet and our sophisticated online business systems to create a business of product resellers (affiliates) and clients all over the country. What’s more, you can run this business day to day from any computer, anywhere in the world. We give you control! You’ll get to operate your sales business how you want to; part time or full time, (or add it to your existing business) it is up to you. We give you unlimited training, support and marketing resources and then get out of your way. You don’t have to be a tech expert; all you need to have is a passion for sales, building great relationships and/or an interest in the property market and be willing to promote these remarkable new tools to industry affiliates and property investors.

The online home for property investors

To receive your Franchise Information Pack go to

www.realestateinvestar.com.au/franchise and find out how our first franchised sales partner is on track to earn $300,000 in his first year. 97

accc

Avoiding Disputes Down the Track –

What prospective franchisees need to know now

Dr. Michael Schaper, Deputy Chairman of the Australian Competition and Consumer Commission

Gut feeling is not enough Buying a franchise can offer first-time entrepreneurs a host of advantages, including the opportunity to tap into an established business model, start-up training and ongoing operational support. However, a recent survey by Griffith University has identified the dangerous road taken by many prospective franchisees when making their crucial decision to buy into a franchise. The survey concluded that many prospective franchisees do not conduct sufficient due diligence about buying a franchise. In fact, 49 per cent of the franchisees surveyed relied heavily on their ‘gut feeling’ when deciding to enter franchising. It should be no surprise then that the ACCC receives many complaints from franchisees who failed to do their homework as prospective franchisees. Prevention is better than cure, so doing your homework is important. There are some things new or prospective franchisees need to know to reduce the risk of disputes with their franchisor down the track. The first is to educate yourself before getting into franchising. The second is to understand the nature of disputes that can arise. The third is to know your rights and the processes for dispute resolution.

Have realistic expectations: preentry franchise education One of the best ways to avoid conflict and disputes down the road is to know exactly what is involved before committing. By understanding more about buying a franchise business, including what to look for when assessing a franchise opportunity, you can develop more realistic expectations and reduce your risk of unpleasant surprises after you buy.

The free online ‘Buying a Franchise’ education program administered by Griffith University and sponsored by the ACCC is one of the best things you can do before getting into franchising. New franchisees will also find the course highly relevant, helping to improve your understanding of franchising and helping to set realistic expectations early in your franchise term. Griffith University’s research into franchising conflicts suggests that one of the main causes of conflict is the gap between franchisees’ expectations and their experience in actually running a franchise. The online course attempts to close this gap by educating prospective franchisees about what they need to know now – before they buy a franchise and proceed with unrealistic expectations. The course comprises the following units:

• Overview of franchising This covers the advantages and disadvantages of franchising, the purpose of the Franchising Code of Conduct and the role of the ACCC and other regulatory bodies in franchising.

• Understanding franchise disclosure, agreements and finance

This includes disclosure requirements under the Code, the consequences of breaching a franchise agreement, and franchising royalties

• Franchisee support, site selection and marketing funds

This unit covers exclusive and nonexclusive territories and negotiating a property lease

• Franchise operations, relationships

and dispute resolution This includes discussion of intellectual property, types and causes of franchise conflict and the role of mediation in resolving disputes

• Questions to ask franchisors, existing

franchisees and ex-franchisees, additional due diligence and business skills

This unit covers franchisee due diligence and methods of assessing a franchise. For more information about the free program or to sign up, visit: http://www. franchise.edu.au/pre-entry-franchiseeducation.

What disputes can arise down the track? Every year the ACCC receives a large number of complaints from franchisees relating to disputes with their franchisors. The three most common causes of conflict, and what you can do to prevent them, are: 1. Contractual disputes with the franchisor The essence of every franchise relationship is the franchise agreement, yet it is a frequent source of conflict between parties. The risk of future disputes relating to the franchise agreement can be substantially minimised by reading your contract carefully and asking about anything you don’t understand – before you sign. Obtaining advice from a lawyer and accountant with experience in franchising matters is also important in order to avoid misunderstandings down the track. Consider all professional advice carefully before you make a decision to sign on the dotted line. 2. Misleading or deceptive conduct by the franchisor

Many of the complaints the ACCC receives relate to franchisees who say that the franchisor promised them certain things before they signed their agreement, which were not delivered. In order to avoid these disputes down the track, ask your potential franchisor to confirm all of their verbal representations in writing. It is also a good idea to keep a record of any other relevant written representations such as those contained in advertisements, pamphlets and web pages.

By contacting existing and past franchisees you can find out whether the franchisor has engaged in such conduct in the past. The franchisor must provide you with a list detailing the current franchisees, and some of those that have left the system, in the disclosure document. By asking as many of these current and former franchisees about their experiences with the franchisor as possible, you can better gauge the risk of such behaviour being directed at you if you were to become a franchisee.

3. Unconscionable conduct by the franchisor

Dispute resolution in franchising

Franchisees sometimes also complain of ‘unconscionable conduct’ by their franchisor. Unconscionable conduct has a particular legal meaning but it essentially involves ‘being taken advantage of in a way that offends the conscience’. Whether unconscionable conduct has occurred will depend on all the circumstances, and your lawyer is best placed to advise you on whether you are likely to have been treated unconscionably.

Not all business relationships are always smooth sailing, and some conflict might be inevitable. However, the nature and seriousness of the dispute can depend a lot on the degree and manner in which you investigate a franchise opportunity from the outset. By ensuring that you are fully informed and advised before signing up, there is a much greater chance that you can avoid some disputes altogether or at least lessen their severity.

If you do find yourself in conflict with your franchisor, it is important to remember that there is a dispute resolution procedure under the Franchising Code of Conduct. The procedure involves mediation if the dispute cannot be resolved informally. Mediation involves both parties sitting down to resolve a dispute with the assistance of a mediator. The Office of the Franchising Mediation Adviser (OFMA) (www.franchisingmediationadviser. com.au) can assist by appointing mediators to assist you to resolve your problems without going to court. Helpfully, this process is covered in more detail in Griffith University’s online course. v Further information The ACCC has a number of useful publications for prospective and existing franchisees. A good place to start is the DVD—Your Essential Guide to the Franchising Code of Conduct—and the Franchisee Manual. Both are available online at www.accc.gov.au/franchising or by calling the ACCC small business helpline on 1300 302 021.

crepe + coffee catering

We have franchise opportunities available now!

at home and elsewhere

Part Time

Mobile

Easy

Support

Low Cost

everyone loves crepes and you’ll love this business because it ticks all the boxes

For more details – concerning Australia and New Zealand

For more information visit www.tile.com.au/franchise BMD BAD1325A

call 1300 CREPES (1300 273 737) or visit www.crepeaffair.com.au

CREPE1004_AD_90x135mmv2.indd 1

13/10/10 4:46 PM

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Do you want a business that enhances your lifestyle? %. '7

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• j,Skl£ II 1

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Welcome to Bartercard - The Global Leader What sets a Bartercard Franchise apart? • A 5 day working week with 24 hr/day. 7 day/week income • A white collar environment where your customers are business owners • The choice of a brand new territory or an established client base • Extensive upfront and ongoing training for all facets of your Franchise • Regular National and Local marketing. sponsorship and branding activities at no additional cost • A Franchise with over l8 years success in franchiSing in Australia

Our Franchise profile is simple ./ A desired sales focus to build and grow your Franchise territory

./ An interest in assisting business to achieve their potential ./ The ability to manage. lead and inspire a team

What does Bartercard offer its members? • Bartercard is a B2B Trade Exchange offering our members the opportunity to increase business profits through attracting new customers and offsetting cash expenses

• As a business tool. members have access to our Online Directory. eMARKETplace and Auction site, Local face to face contacts and regular networkinglbusiness events and free promotional opportunities to access the membership of over 20.000 businesses • A Bartercard Trade Dollar is recognised as equal to $1 AUD for all taxation purposes

e xpert advice

BREAKING NEWS!

Julie Vella Director, Success Train

The new phenomenon of how to have a successful business has just been discovered

ustomer service incorporating suggestive selling is the newest tool to enable businesses to succeed. It is being considered by varied industries that are engaging in activities to maintain their current customers and attract new ones.

But is it really new? McDonald’s have used this concept for years and made billions of dollars from a very simple phrase: “Would you like fries with that?” Buying a business has many elements to consider and customer service is just one of these elements. The many daunting tasks involved with being in a small business take priority over your time and include:

• attracting, recruiting and retaining staff • managing and training staff • ordering stock and managing leakage • ensure all staff comply to the business standards

• and let’s not forget the BAS. Retail is no longer a one off transaction; repeat purchases are the catalyst to survive. The process of attracting and retaining customers is much easier than most small retail businesses make it.

Benefits of good customer service Good customer service should be part of any successful business’ policies and procedures.

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The responsibility of good customer service lies with the entire business from the most senior managers through to every staff member. Good customer service results in:

• increased transaction size • increased gross profit • enticing loyal consumers to frequent the store more often

• increased repeat visits • improvement in store traffic flow. Customer service and suggestive selling have been utilised by successful businesses for many years. The common element of each of these concepts is that they create loyalty and a long term commitment from customers. Consider: What makes you make a decision to return to a business a second time? Customer service is behaviour and includes treating the customer with respect, attention to detail and a willingness to please. Having a good product will bring the customer to the business, but good customer service will make them come back, and tell others of their experience. Efforts to encourage existing customers to purchase more or to drive traffic into the store can be wasted if the face to face contact or customer service levels are poor. Many new and existing customers can be lost through poor personal contact and you may never

know of this dissatisfaction.

Impact of first impressions on good customer service The first impression is critical to a customer feeling they want to return to your store. An impression can be made before the staff member has even spoken. A positive first impression can be created by:

• staff being well groomed • uniforms being kept clean • smile and tone of voice • posture, upright and ready to serve • positive attitude • being attentive, but not rushing the customer

• making the customer feel you are there to serve them, rather than you are trying to make a sale.

Consider: Can you determine if someone is interested in talking to you by the way they stand, or their facial expressions? Your customers can judge you and your staff the same way. Hunched over the counter not moving when customers come to the counter, could display you are not interested in them and don’t want their business. Your attitude and passion will be evident when you are serving customers. Be mindful of attitude and how you affect others and the impact on the transaction.

“McDonald’s have used this concept for years and made billions of dollars from a very simple phrase: “Would you like fries with that?”

Customer-centred versus self-centred

• if known, acknowledge by name.

Increasing profit today!

“You don’t see things from my point of view”, or “put yourself in my shoes for a minute and see how it feels.” If you have ever been on the receiving end of one of these phrases, it may have been as a result of being self-centred.

By acknowledging the customer, they will realise they have been seen and it will confirm for them the wait is worth it for the good customer service.

Being aware, reading articles and researching customer service are all ways to improve your awareness of this critical element of a successful business. Making it happen is the next step.

The ability to put yourself in someone else’s shoes and to be customer centred is a skill that will place you in a much better position than your competitors. Being customer centred is very effective in displaying that the staff member is thinking of the customer rather than themself. Situations that result in considering yourself may include:

• own targets or goals you are aiming to achieve

• past experience with a customer • biases toward a type of customer i.e. age or gender.

Put yourself in your customer’s shoes for one minute. Would they say the staff are customer centred or self-centred?

How is your customer acknowledged? How do your staff presently acknowledge the customers when they walk into the store? Do the staff make eye contact and greet a customer to show they are available to provide them with service if it’s required? Are the staff ready to drop what they are doing to acknowledge a customer? Consider: How many times have you been a customer and made to wait while the attendant restocks shelves or continues cleaning or having a conversation with a colleague. None of these activities are more important than acknowledging the customer. Acknowledging a customer waiting to be served could be either verbal or non-verbal and may include:

• a smile or a nod • ‘I’ll be with you in a minute’

The power of suggestive selling Suggestive selling is just that, suggesting a product, making your customers aware of your offers. Tempt your customers with suggestions of how to make their shopping experience more enjoyable and allow them to make up their mind to purchase the offer.

What you can do if you are considering buying a business or are an existing franchisee is:

• revisit the customer service element of your franchisee’s manual as soon as possible post the induction training

Suggestive selling needs to make the customer’s shopping experience pleasant. When making a suggestion, limit it to one as if more than one is made, the customer may feel making a sale is the only thing important to the staff member. This is uncomfortable for both the customer and the staff member.

• assess what levels of customer service your

Asking the customer ‘have you seen our great new special today?’ with a positive attitude will display you are enthusiastic about making the customer’s experience the best it can be.

• develop a customer service model of

Inform all customers about the offer of the month. Don’t make assumptions or presume a customer would not be interested in your offer. By letting each of your customers know about this month’s offer may not entice them to purchase this time, but will entice them to revisit at a later date to take up the offer. Customers like to be treated as individuals.

• include regular customer training sessions

Consider: The last time you visited a travel agent, a hairdresser, a shoe shop or an electronic store, did they make any suggestions?

Good luck and happy customer serving. v

Customers buy many items on impulse, and suggestive selling brings the customer’s attention to an offer. The biggest obstacle to suggestive selling is the staff failing to ask. It may be a lack of confidence or fear of rejection that the staff doesn’t practice suggestive selling with every transaction. Regular training and a clear focus on what the suggestion of that period is, will assist in eradicating these obstacles.

business currently has, and then consider what your ideal level is, and work toward closing that gap

• ensure all staff members including

managers, casual and permanents, offer or suggest at every transaction excellence you want your staff to adhere to. Place this at every point of purchase so that the staff member is reminded of the model. into your team meetings. A round table discussion of ‘what good customer service should look like in our business,’ is a great way of engaging the staff and empowering them to take ownership of the process or model.

Julie Vella is the Director and Principal Consultant of Success Train, specialising in sales training behaviour skills utilised to retain and attract customers and increase transaction size. The Success Train methodology is to train the store managers and franchisees to grow their own business. Julie has 30 years of sales experience, 20 of those years in the FMCG industry. Julie can be contacted at: julie@successtrain.com.au for further information please visit the Success Train website www.successtrain.com.au

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EXPERT ADVICE

choosing the brand that you will ‘live’ is your first step to success

Rod Nuttall, Managing Director, Best Practice Franchising

am a former career banker with in excess of a decade’s experience in the franchising sector. Now before you stop reading immediately, I can guarantee I have not written this article solely about sustainable cash flows or financial analysis. Even though I have analysed more cash flows than the average person can poke a stick at, I maintain that comprehension of the financial aspects of your business needs your deepest attention. l feel there is an initial aspect which dictates enormously on any financial aspects, and that is choosing the brand you will ‘live’. You are already interested in acquiring a franchise because by now you know that franchising is well regarded by many business experts and scholars as being suitable for many people wanting to operate their own business including those with ‘limited experience’. The franchise sector authorities can produce the statistics on how this ‘limited experience’ risk is mitigated heavily by buying a franchise business due to a range of aspects unique to the sector such as; proven operating models, proven customer acceptance of the concept, training provided, group buying/advertising power and many other aspects such as internal franchise advisory councils etc. After working within the sector and viewing in excess of 100 franchise systems and in excess of 1000 franchisees, many at very close quarters, over many years I for one agree, to a point.

What will dictate your success? Consider for a moment that unless you

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are buying the first franchise of a group or one soon after that the brand will be able to produce sufficient evidence that their concept works in a variety of locations over, in some cases, many years and multiple business cycles. Hence, from a broad perspective, let’s argue that if the concept is proven then the variables for your success are essentially limited to either the specific site/ territory of your business, or you. Whilst it needs to be acknowledged that the wrong site can potentially be catastrophic for all, I can advise that I have viewed far fewer failures based solely on site selection than the franchisees’ lack of desire or lust for the brand. Furthermore, if we are honest, it needs to be stated that franchising itself is not a guarantee for success. So the brand selection you make, with all of its trimmings and trappings, suddenly takes on monumental significance because you are about to be contracted to that brand. The sector has its share of horror stories, some real and some more folklore than fact, but one thing is almost certain: anyone seeking solely a sea change, working less hours or just creating the worklife balance utopia - will be disappointed, especially in the early stages of establishing the business. The wording or concept of ‘best practice’ in any business sector is not new. In franchising I consider ‘best practice’ as the franchisor and the franchisee working together to create win-win outcomes. Win-win outcomes are the most likely method for both parties to maximise their own outcomes. From a

franchisor perspective this includes having suitable systems for continual tracking of product performance and testing, support and guidance for the franchisee’s bottom line performance as well as providing mechanisms for open customer and franchisee feedback. The franchisee’s side of this involves them having a commitment and passion to ‘live’ the brand. In my many years as a specialist franchise banker I have witnessed both the success and failure of franchisees from various brands and often I found the ingredient that secured either outcome had little to do with the franchise system itself because, as above, we have established that most brands will be able to point to their success in a variety of locations with a variety of franchisees. The failures have been the result of a variety of factors but in every case the franchisee has either lost, or never had, the lust to ‘live’ the brand.

What is this ‘live’ the brand? In summary to ‘live’ the brand means you eat, sleep and breathe the brand, its product offering and culture. In fact after a while you start to look a bit like the brand’s logo because outside of family it’s now your biggest love and interest. Whilst you will have your good and bad days you have performed such depth in your research and planning that you know that you made this investment decision fully informed and you are determined to understand the key performance indicators as well as learn from any mistakes you or other franchisees make, and use them to strengthen your business.

“In fact after a while you start to look a bit like the brand’s logo because outside of family it’s now your biggest love and interest.” You conduct yourself as the brand’s local community representative, and you are fully engaged in operational brilliance and whilst always seeking smarter ways to operate you don’t take shortcuts. In addition you always support group matters such as creating quality win-win outcomes from the Franchise Advisory Council forums and seek to maintain the glass is half-full approach by being part of the solution and never part of the problem. The preceding two paragraphs are full of fluff and motherhood statements, much of which have little substance at this point. I concede. But a motivated franchisee and successful franchisee in any brand is everything that I have outlined above. Now that we have identified what this ‘live’ the brand is let’s consider how to create it.

How can I know I can ‘live’ the brand? The basics to this is as simple as, like any investment, understanding that once you have handed over your hard earned savings that it is not the appropriate time to be questioning whether you’ve made the right investment or not. Hence the key is courting all the details of the brand before buying and comparing it to other brands so you know what you are investing in, warts and all. To understand whether you will ‘live’ the brand, create a serious list of questions and ask them of at least three other systems to compare how your preferred system rates against others. It could be an interesting and compelling decision-making tool. Some questions may include:

What are the actual operational matters you have to perform? It is easy to fall for the dreamy thoughts of owning your business but are you really committed to those operational matters? How much time will you need to allocate to those? Be realistic, if once you have investigated a brand and you feel you have a better way of doing it, don’t buy into that brand because that is not living the brand.

What integration and capabilities does the system’s POS have?

How does the franchisor monitor, measure and respond to franchisee satisfaction levels? They will all talk up a storm but what actual mechanics do they have? Is there a structured method for any of this?

That is, how are all the facts and performance measures of your business formatted so you can detect early warning signs of performance trends without you having to dissect all the data yourself over many hours per week?

When was the last brand re-imaging?

In addition what benchmarks and comparative studies does the brand have so you know exactly how you are performing to peers? If you don’t have state of the art POS then the life will soon be removed from your ‘live’ of the brand.

These are just a few pointers. There is never too much research or planning that you can do because you never want to say “I wish I knew that before I agreed to buy”.

How is the marketing fund spent? How are the decisions of how to spend it made? And by whom? Contrary to misguided views, a low marketing levy is generally to the franchisee’s detriment because this may mean that your brand may not be able to match competitors’ resources. Competition will exist, but why give them any advantage?

What are the brand’s values, ethos & culture?

What is the communication strategy within the brand?

Does this represent your values and ethos? For example, not only is the franchise a good fit for you but are you a good fit for it?

How does the franchisor perform this and what are measures for franchisee forums and advisory councils? What does a sample of franchisees, randomly selected by you, think of these aspects?

For example, if you have a passion for junior sports, providing apprenticeships or creating opportunities for the homeless or the unwell, what opportunities do you have to combine this passion with your business?

find out exactly what they do; how often they will formally meet with you, and how many sites do they manage? Ask, what the written process is for supporting you if your performance is not at its optimum? If the process isn’t written into their manuals, can you really rely on it when needed?

What is the franchise support team’s role? Every system will have area support, however

Why was it done and when is the next likely re-imaging expected? This is money you will need to cater for, hence understanding how that will result in your bottom line is a fair consideration.

Get a broad range of information from the franchisor but also seek the same from franchisees within the system and talk to independent specialists on your specific opportunity as opposed to asking ‘what do you think of this brand?’ because as much as success or failure in a different location is a great guide, it isn’t your business. In summary a wise person once said “it’s amazing how I like the things I’m good at and I’m good at the things I like.” One key success ingredient for your franchise purchase is whether you ‘live’ the brand and the only way to do that is to know exactly what you are agreeing to buy reducing any ‘wish I knew that before I bought’ thoughts. v Rod Nuttall is the Managing Director of Best Practice Franchising. Email: r.nuttall@bestpracticefranchising. com.au, phone: 0409 879 788 or visit www.bestpracticefranchising.com.au.

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BOOK REVIE W

BOOKREVIEW scent dollar

the of a by Mark Sheehan

Published by New Holland Publishers (Australia) 2010 ISBN: 9781921024344 RRP$24.95 (AUS) Mark Sheehan, entrepreneur and author of over 200 travel guides, has turned his hand to writing about business and finance with this real life ‘rags to riches’ story. Mark reveals the secrets to how he amassed wealth in every industry he has tried his hand at – retail, travel, legal, marketing, even the rag trade, with practical advice that anyone can use, regardless of their current financial or living situation. “My grandfather said I could smell a dollar from as far away as three New York City blocks. I dance happily to the sound of a ringing cash register. Even if the tune changes frequently – I love the dancing! I have been engaged in the art of making money for over 50 years,” Mark says. At the age of nine, Mark’s entrepreneur father gave him a pair of handcrafted sterling cufflinks with the letters: YCDBSOYA. It meant ‘You Can’t Do Better Sitting On Your Ass!’ Six months later his father dropped dead at the age of 42, leaving Mark and his family without a dollar. They had lived on millionaire’s row – with an airplane, an 80-foot, two-masted schooner, two matching Cadillacs and other significant trappings of wealth. But there was no life insurance, and no cash. The only way they could survive was to turn their ideas into income. And that’s exactly what Mark and his

106

‘sibling partners’ did. Through his early experience, Mark Sheehan grew up to be an entrepreneur, marketing guru, innovator, business catalyst, motivator and start up expert. The book includes tactile tips and detailed case studies of real life revelations that have led Mark to the real money from the rag trade, the retail market, marketing for legal and professional businesses, the travel industry and beyond. Mark Sheehan is living proof that you can make anything possible: if you’ve got the gusto and grit enough to grab for it. If you want to change your life, attract success and make money, invest in this book – it’s an essential addition to the arsenal of anyone in business, whether they are starting up, looking towards expansion or looking forward to future diversification. Available in New Zealand through www.newholland.com.au and Amazon (www.amazon.com)

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FRANCHISOR PROFILE – MOBILE HOSE FIXERS

MOBILE HOSEFIXERS – a trusted brand keeping

Australian industry on the move M

obile HoseFixers is a 24/7 emergency hydraulic hose repair and maintenance organisation which currently operates across Queensland, New South Wales and Victoria and is looking to expand across the whole of Australia.

by Tim Sandilands who soon asked his brother Allan to join the business because he had more work than he could handle. In response to customer requests the business expanded into Sydney and then Melbourne,” explains Don Shaw Sales Director.

The company has more than 15 years’ experience in the delivery of efficient, effective and expert hydraulic hose fixing and providing customers with a swift, effective, guaranteed repair and maintenance solution.

“The franchise currently has 26 Mobile HoseFixers operating out of 10 Service Centres. In the last 12 months new Service Centres have been established in Adelaide, Dandenong (Victoria) and in Central Queensland,” he said.

“Mobile HoseFixers started in 1992 and franchised in 1996. The business was started

108

Mobile HoseFixers are currently looking for

motivated, ‘hands-on’ people to help drive the company forward by owning their own Mobile HoseFixers franchise. “The people we are looking for are those who are hands-on, no longer want to ‘work for the man’, aren’t afraid to get dirty and can interact with people in a friendly way. They will be motivated to succeed, are prepared to develop the business with the system and are looking to develop a business that can provide a comfortable lifestyle.” Don said the Mobile HoseFixers work from home from ‘the best equipped mobile

workshops in the business’. “This is a mobile opportunity. Mobile HoseFixers do draw their stock, gain support and generally operate from a Service Centre, however each HoseFixer is encouraged to work within a set time from their home. Because we are a service based industry we try to maintain a minimum wait time from receipt of call to actually being on the job.” “Our HoseFixers operate from vehicles which are generally financed through a chattel mortgage or lease. This finance usually includes the set up cost for the vehicle as well. We are happy to discuss how each prospect can gain access to finance but cannot guarantee that it will be given.” Don says there is an ever-present and growing need for Mobile HoseFixers in all types of industries. “Hydraulics are everywhere! Just about every vehicle contains hydraulics to some degree. Our market segmentation is very diverse. We have done work in commercial laundries, kitchen, dentists, McDonalds Restaurants, theme parks, marine, mining, earthmoving, demolition, landscaping as well as general industry. So much of industry and life in general today is supported by hydraulics and eventually the hoses are going to need replacing. Mobile HoseFixers offer an emergency breakdown service as well as general maintenance to consumers.” “We offer a cost effective, on-time service that results in repeat business to our operators. Our products are very high quality with an extremely low warranty rate and we also advise our customers how they can save more money when they call Mobile HoseFixers.” Don says that new franchisees could have industry experience from almost any field as full training is provided. “When you commit to Mobile HoseFixers you attend two weeks training which not only covers product knowledge, it also covers skills including identifying thread patterns, adjusting and setting crimpers, identifying hose types, silver soldering, Workplace Health & Safety, hydraulic safety, sales skills and tips and hints on finding ways to get customers’ machines going again.”

Once franchisees begin operating their own business, they are considered an important member of the Mobile HoseFixer’s ‘family’ and are provided with on-going support, assistance and mentoring. “Of course the franchise system offers ongoing support. This support can be from other HoseFixers, the Service Centre and the franchisor. Assistance is given to new operators to develop an initial call cycle and call plan to ensure that they quickly develop a regular customer base. Any customer who gives regular work to a HoseFixer is designated as belonging to that person and any calls received by the Service Centre for work from that customer is directed back

through that HoseFixer.” Don says that franchisees enjoy the benefits of being part of the ‘team’. “Being part of a team allows you to be able to enjoy the team spirit and also being able to offer a customer another option to retain their work when you are already on another job. A collaboration between HoseFixers is encouraged because it makes everyone stronger.” “We work with you combining great customer service, competitive prices, and great products and services to blow the competition away.”

109

FRANCHISOR PROFILE – MOBILE HOSE FIXERS

Shaun Blank, Franchisee, Gold Coast QLD Shaun Blank has run the Gold Coast franchise of Mobile HoseFixers for the past two years. The former truck driver said owning a franchise business gives you ‘the best of both worlds’. “You work you own hours and are fairly independent but you still get the back-up from the franchise when required. For example sometimes when you get really busy, head office will help you out so you can still look after your clients. If you get over-loaded there is back-up and also there is access to a bigger product range. Shane said that even though he had virtually no previous experience with hydraulics or hoses, the initial and ongoing training provided by Mobile HoseFixers meant he was confident and capable to start running his own business. “After the two-week’s training – both on-site and theory, I felt fully confident and ready to start running the business,” he said. Paul Fowler, Franchisee, Botany NSW Paul Fowler of Botany NSW bought his Mobile HoseFixers franchise in March 2010. He said the main reason he chose Mobile HoseFixers was because of the business integrity of the company.

The Mobile HoseFixers franchise system

“It seemed more about personal service and relationships and less about buying a business with free give-aways.”

As franchisor MHF Systems Pty Ltd constantly reviews the franchise system to ensure they stay ahead of their competition.

Paul should know because he actually worked in the same industry for 15 years before buying the franchise. His background was in territory and regional management, business development and also selling franchises.

MobileHoseFixers has a franchise system that earns more money for the franchisee and has the best equipped mobile workshops in the business.

“It made the transition to franchise owner easy as I was already trained and qualified and have actually been a trainer in the past. “But I still get plenty of mentoring from the directors which has been needed at times and appreciated,” Paul said.

110

“The best thing about owning a Mobile HoseFixers franchise is that the product works and is reliable. It’s also a well-known brand in my area and the team works well together.”

With the MHF system:

• you keep more of your money from your labour

• you make commission on all your product sales

• you own the customers, mobile workshop, equipment and stock

• you get full training to help you become a

great Mobile HoseFixer

• you get coaching on how to build a great business

• you DO NOT pay 40 – 50 per cent of your labour earnings back to the franchisor.

Varied locations and investment options:

• existing franchise opportunities on established territories with customers waiting

• new ‘start-up’ franchise opportunities across Australia

• start-up costs vary but we do not want you

to invest more than you can afford so if you are interested then talk to us about how we can help you own your business while you earn. v

For further information about owning a Mobile HoseFixers franchise contact Don Shaw on 1300 654 782 or email don@mobilehosefixers.com for more information. Some areas only have limited opportunities. www.mobilehosefixers.com.

wning a La Porchetta franchise means more than owning a

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To learn more about owning a La Porchetta franchise contact: La Porchetta (Support Office) via our online franchising enquiry form at : www.laporchetta.com.au, email: franchising@laporchetta.com.au or call: 03 9460 6700. This is general information only and details are correct as of 15 May 2009. La Porchetta Distributors Pty Ltd reserves the right to change features and requirements of a franchise as stated here. Contact La Porchetta Support Office to read latest Franchise Agreement.

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Franchising & Business Opportunities Expo T

he informative Franchise & Business Opportunities Expo 2010 series attracted record visitor numbers across Australia, bringing people who had both the passion and the means to invest in the franchising sector. Following on from this yearâ&#x20AC;&#x2122;s success, the Franchising & Business Opportunities Expos are set to return in 2011. The series will kick off in Sydney on 1â&#x20AC;&#x201C;3 April, and will then move on to Perth, Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the

112

terms and conditions associated with signing contracts.

understanding of the franchise industry and the businesses they are interested in.

For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective.

As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v

Following on from the Franchising Boot Camp, the Franchising Networking Lounge sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate

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Franchise BUSINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au www.wisewouldmahony.com.au Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions

AU S TR A LI A

Professional services listings are a great way to promote your business for more information call 03 9787 8077

• Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

(+61 3 9787 8077 from outside australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au

FRANCHISE LISTINGS FRANCHISE

INITIAL FEE

MIN INVEST

FCA, HIA, QMBA

$95K + GST

$200K + GST (Based On $95K Franchise Fee)

40 Aus, 4 NZ

FCA & FANZ

$44,900 plus GST

$200,000 plus equipment leasing plus monthly franchise fee of $900

ELECTRICAL TEST AND TAG

FCA

$29,500

$40,000 + GST + Vehicle

MOBILE SHARPENING SERVICE

18 areas

$60,000 + GST

$36,000, Country areas only

FRANCHISE RETAIL BAKERY BUSINESS

700 across Aus & NZ

FCA & FANZ

BARTERCARD AUSTRALIA PTY LTD Level 2, 121 Scarborough Street, Southport QLD 4215 Phone: 07 5561 9000 Fax: 07 5561 9190 Email: franchising@au.bartercard.com Website: www.bartercard.com.au

BUSINESS SERVICES

BEAUMONT TILES 39 Kerry Road, Archerfield QLD 4108 Ph: 0418 239 875 Fax: 07 3216 7021 Email: tdixon@tile.com.au Website: www.tile.com.au

CERAMIC TILE RETAIL AND TRADE

TYRES, WHEELS & BAYYERIES

133

New franchise

ROAST GRILL & CARVERY

BUSINESS DEVELOPMENT COMPANY Chadstone Shopping Centre, Level 2, Borders Tower, 1341 Dandenong Road, Chadstone VIC 3148 Ph: 03 9564-3444 Fax: 03 9568 3752 Email: enquiries@bdcaus.com Website: www.bdcaus.com

ALLSAFE ENERGY EFFICIENT PRODUCTS Head office – 56 Pickering Street, Enoggera QLD 4051 Ph: 07 3855 8733 Fax: 07 3354 1196 Mobile: 0428 255 723 Email: d.j@all-safe.com.au Website: www.franchise.all-safe.com.au

OUTLETS

ENERGY EFFICIENT PRODUCTS

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Phone: 1300 766 202 Fax: 02 9415 5399 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au

HEALTH AND FITNESS

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: kim@atservices.com.au Website: www.appliancetaggingservices.com.au B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: info@ifranchiseyou.com.au Website: www.bssharp.com.au BAKERS DELIGHT Level 1, 293 Camberwell Road, Camberwell VIC 3124 Email: franchiserecruitment@bakersdelight.com.au Website: www.bakersdelight.com.au

ASSOC MEMBER

30% or $150K Part of Investment

$150,000

Not disclosed

$100,000 + GST

$400,000+

$47,900 + GST

$175,000 + GST (+fit out)

FCA

POA

maximise business GROWTH

national franchise brands represented

POA

CAFE2U Unit 1/ Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

150+

FCA, IFA

Initial Fee Included in Purchase Price

From $125,000 + GST

CARMEN STEFFENS Shop 1B, 460 Stirling Hwy, Peppermint Grove WA 6011 Ph: 08 9284 5560 Fax: 08 9284 6822 Mobile: 0411 720 253 Email: franchise@carmensteffens.net.au Website: www.carmensteffens.com

RETAIL OF SHOES AND HANDBAGS

167 worldwide

FCA

US$ 50,000

AU$ 250,000

REAL ESTATE AUSTRALIA WIDE

$18,000 + GST

Minimal ongoing expenses

COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au

CATERING EQUIPMENT SUPPLIER

Nil

CRACKMASTERS 6/22 Apparel Close, Breakwater VIC 3219 Phone: 03 5222 8227 Fax: 03 5222 8692 Email: jason@crackmasters.com.au Website: www.crackmasters.com.au

MASTERS IN PAVEMENT MAINTENANCE

$26,000

$88,00 inc working capital

$145,000

CREPE AFFAIR PO Box 7181, Bondi Beach NSW 2026 Phone: 1300 273 737 Fax: 02 9343 0265 Email: enquiries@crepeaffair.com.au Website: www.crepeaffair.com.au

MOBILE CREPE & COFFEE CATERING

Nil

$29,500

CUPA NUTZ Klemms Business Brokers, 551 Glenferrie Road, Hawthorn East, VIC 3123 Ph: 0425 838 800 Fax: 03 9819 1816 Email: ccrawford@klemms.com.au Website: www.cupanutz.com.au

HOT NUT VENDING

160

$19,900

$79,900 plus gst

DOCUMENT MANAGEMENT SOLUTIONS Ph: 0418 769939 Email: Richard@documentsolutions.com.au Website: www.documentsolutions.com.au

RECORDS MANAGEMENT, ARCHIVING SERVICE

POA

$50,000

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50K

ECO FRIENDLY PEST MANAGEMENT SERVICES

FCA

$20,000 $50,000

$100,000

$22,000

$200,000 - $300,000

BOB JANE CORPORATION PTY LTD 471 Williamstown Road, Port Melbourne, VIC 3207 Phone: 03 9091 0777 Fax: 03 9091 0735 Email: reception@bobjane.com.au Website: www.bobjane.com.au BODY & HEALTH SOLUTIONS Shop 176, Watergarden’s Shopping Centre, 399 Melton Hwy, Taylor’s Lakes 3038 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.bodyandhealthsolutions.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net

changingplaces REAL ESTATE Head Office: 294 Kings Way, South Melbourne VIC Ph: 1300 130 998 Fax: 03 9686 8881 Email: sales@changingplaces.com.au Website: www.changing places.com.au

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au ECO PEST CONTROL Unit 1, 813 South Road, Clarence Gardens SA 5039 Ph: 08 8354 0470 Fax: 08 8354 0570 Email: info@ecopestcontrol.com.au Website: www.ecopestcontrol.com.au ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: mhaydar@ellabache.com.au Website: www.ellabache.com.au ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: 08 8362 6777 Fax: (08) 8362 7588 Email: info@essentialbeauty.com.au Website: www.essentialbeauty.com.au

SKIN CARE, BEAUTY INDUSTRY

Franchise Council of Australia / Australian Tile Council

150 Franchise Council Nationally of Australia (FCA)

BEAUTY SALON SERVICES

FCA

$25,000 plus GST

$250,000 plus GST

EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0410 465 884 Email: oliver.hunt@ezyaccounts.com Website: www.ezyaccounts.com

CLOUD BUSINESS SOLUTIONS INC. PAYROLL & BOOKKEEPING

Two levels $15,000 & $30,000

$15,000 or $30,000

FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.fancyfillings.com.au

FAST, FRESH, GOURMET, CONVENIENCE FOODS

$50,000

$250,000 - $350,000

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

611

FCA & FANZ

From $20K

From $25K

FERGUSON PLARRE BAKEHOUSES 35 Harrick Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: franchising@fergusonplarre.com.au Website: www.fergusonplarre.com.au

RETAIL FOOD OUTLET

FCA

From $200,000 + GST

GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 08 8333 1544 Fax: 08 8333 1544 Email: admin@gracewebster.com.au Website: www.gracewebster.com.au

RECRUITMENT

Currently 1. Anticipate 5-6 per state

$11,500 plus GST

$34,000 plus GST

GROUT PRO AUSTRALIA c/o The Franchise Shop, Suite 19, 653 Mouintain Highway, Bayswater VIC 3153 Phone: 1300 139 557 Fax: (03) 9729 9534 Email: joe.h@groutpro.com.au Website: www.groutpro.com.au

TILE & GROUT RESTORATION

FCA & FANZ

$34,000 plus GST

HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au

HAIRCARE & BEAUTY RETAIL & SERVICES

125

Franchise Council of Australia

$66,000 + GST

$350,000 - $500,000

i-FRANCHISE-YOU Melbourne Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.ifranchiseyou.com.au/for-sale.html

CONSULTANCY FRANCHISE

$30,000 + GST

in.cube8r gallery 321 Smith Street, Fitzroy VIC 3065 Ph: 0402 286 076 Email: info@incube8r.com.au Website: www.incube8r.com.au

ARTS RETAIL – HANDMADE

FCA

AU $40,000

AU $100,000

JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: cleanup@janiking.com.au Website: www.janiking.com.au

FRANCHISED COMMERCIAL CLEANING SERVICES

1,300 Across Australia & NZ

FCA & FANZ

Starting From $13,700 Ex GST

COMPUTER REPAIRS, SALES & CONSULTING

Jims Group Is an FCA Member

$18,700

$20,000-$50,000

JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: franchisesales@partycastles.com Website: www.partycastles.com.au

JUMPING CASTLE DELIVERY & INSTALLATION

IFA, AALARA, IAAPA

POA

FROM $35K

JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: chiree@justcuts.com Website: www.justcuts.com

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

SPORTS ENTERTAINMENT CRANE MACHINE

6 Australia, 50 New Zealand

$7,500

$35,000

JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com

KOALAKRANE 360 Marine Parade, Labrador QLD 4215 Ph: 07 5532 6605 Email: rick@koalakrane.com.au Website: www.koalakrane.com.au

116

NATURE OF BUSINESS

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

INITIAL FEE

MIN INVEST

FCA

$50,000 + gst

$180,000 to $400,000

$50,000

$260,000

$35,000

COMMERCIAL CLEANING CONTRACTOR

National

FCA, Property Council of Australia, Green Council of Australia

FROM $12,500 + GST

$12,500 + GST

NANOTEK (BY ECOWASH MOBILE) Unit 23, 5B Curtis Road, Mulgrave NSW Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@nanotek.co Website: www.nanotek.co

MOBILE CAR CLEANING & DETAILING

50 In Australia (140 globally)

FCA, Smart Approved Watermark

$37,400 (exc GST)

$45,000 (exc GST)

NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

FCA, AAAA, VASA

$10,000

Conversion of existing business $30,000 – New site or purchase varies

‘YES’ OPTUS SHOP 1 Lyonpark Road, Macquarie Park NSW 2113 Ph: (02) 8082 9271 Email: yesoptusfranchise@optus.com.au Website: www.optus.com.au/owfranchise

TELECOMMUNICATIONS RETAIL PROVIDER

217

Franchise Council of Australia

$10,000

$250,000

CLEANING SERVICES

New Franchise

$49,000 + GST

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

110

FCA

$210K

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

PROFESSIONAL HAIRCARE RETAILERS AND SALON

128

FCA

$50,000 Plus GST

$400,000

FAST, FRESH, 100% HEALTHY FOOD

$50,000

$250,000 - $350,000

REAL ESTATE INVESTAR PO Box 4144, Ashmore Plaza LPO, QLD 4214 Australia Email: Campbell@realestateinvestar.com.au Website: www.realestateinvestar.com.au/franchise

REAL ESTATE INVESTMENT ONLINE TOOLS

FCA

$65,000

$25,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco.com.au Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

FCA – Franchise Council of Australia

POA

POA $200,000

LENARDS PO Box 5630 West End QLD 4101 Phone: 1800 068 111 Fax: 07 3100 7888 Email: info@lenards.com.au www.lenards.com.au

FRESH & VALUE-ADDED CHICKEN PRODUCTS

200 stores

MAN WHAT A FUSS 17 McKillop Street, Melbourne 3000 Ph: 07 5520 4166 Fax: 07 5520 4177 Email: lookgood@manwhatafuss.com Website: www.manwhatafuss.com

MEN’S SALON AND SPA

MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au

OZZYKLEEN AUSTRALIA Unit 10, 103 Glenwood Drive, Thornton NSW 2322 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.ozzykleen.com.au PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: admin@poolwerx.com.au Website: www.poolwerx.com PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.purenat.com

ASSOC MEMBER

SCHNITZ Level 1, 9 Robinlee Avenue, Burwood East VIC 3151 Phone: 0410 649 808 Fax: 1300 854 534 Email: franchising@schnitz.com.au Website: www.schnitz.com.au

PAN-COOKED SCHNITZEL RESTRAUNTS

FCA

50k + gst ($25K re-invested in advertising)

SHERPA GROUP Suite 906/185 Elizabeth St, Sydney, NSW, 2000 Ph: 02 9267 6277 Fax: 08 8121 1835 Email: info@sherpagroup.com.au Website: www.sherpagroup.com.au

FRANCHISING, LICENSING, BUSINESS DEVELOPMENT CONSULTANCY

Variety available

FCA

n/a

From $30,000 $500,000

BOUTIQUE CAFÉ

16+

FCA

$40,000

$300,000+

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

FCA

$15,000

$100,000

SMALL BUSINESS ENERGY ASSESSMENTS First Avenue, Innovation House, Mawson Lakes, SA, 5095 Ph: 08 8260 8211 Fax: 08 8260 8100 Email: tony@sustainabledirections.com.au Website: www.sustainabledirections.com.au

Energy Assessments and Carbon Management

ABSA

$6,000

$10,000

SNAP FITNESS AUSTRALIA PO Box 3753, Burleigh Town, QLD 4220 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au

24 HOUR FITNESS FRANCHISE

FCA, FANZ

$40K plus GST

$400K-$500K inc. Equip. Leasing

MOBILE TOOL STORES

160

FCA

$40K

From $80K

BEDDING RETAILER

Franchise Council of Australia

$50,000

$500,000-$700,000 (BASED ON GREENFIELD SITE. INCLUDES FIT OUT AND STOCK)

SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: grant.miles@solomons.com.au Website: www.solomons.com.au

RETAIL FLOORCOVERINGS

FCA

$75,000

$130,000

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

$15,000 + GST

$120,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$20,000 (Licence Only)

75 P/W

STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au

CLEANING INDUSTRY FRANCHISE

FCA

$35,000+GST

From $80K

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com

MOBILE BEAR MAKING PARTIES

N/A

<$42,000

STEEL BUILDINGS SALES AND INSTALLATION

Member of the Franchise Council of Australia

$35,000 including 8 machines $25,000

$45,000

FCA

$45K

$250K+ Food Court $375K+ Dine-in Cafe

SHINGLE INN CAFÉ PO Box 7067 East Brisbane QLD 4169 Ph: 0431 649 450 Fax: 07 3891 9188 Email: franchising@shingleinn.com Website: www.shingleinn.com SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: loreenac@snooze.com.au Website: www.snooze.com.au

THE Shed Company Level 1, Evandale Place, 142 Bundall Rd, Bundall QLD 4217 Ph: 07 5574 3666 Fax: 07 5574 3222 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: david.elia@trios.com.au Website: www.trios.com.au

AUSTRALIA’S LEADING WRAP 14 in Aust. + 10 International FRANCHISE

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1680 Fax: 03 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

PETROL AND CONVENIENCE RETAILER

240+ outlets Australia wide

FCA

$145,000

$400,000

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph - AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: syoung@wet-seal.ws Website: www.wet-seal.net

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS

55 Franchises across Australia and New Zealand

FCA, FANZ, HIA, MBA

$43K + GST

XPRESSO DELIGHT 5023 Emerald islands Drive, Carrara QLD 4211 Ph: 0414669101 Fax: 07 5579 9362 Email: stephen.spitz@expressodelight.com.au Website: wwww.xpressodelight.com.au

TRANSPLANT CAFÉ EXPERIENCE INTO WORKPLACE

147

FCA/FANZ

$22,500

$69,400

YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

REIQ

NONE

$50,000

117

A-Z FRANCHISE DIRECTORY

ALLSAFE Be part of the fastest growing industry on the planet.

Z -AI,Safe

Energy Efficient Products

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

AllSafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

AllSafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact David Jordan on (07) 3855 8733 or 0428 ALLSAFE (255 723) or visit www.all-safe.com.au and click the Franchise link.

anytime fitness

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours.

Anytime Fitness is a 24-hour fitness club franchise with 1,300 clubs worldwide, including 40 in Australia (with 140 territories sold) and four in NZ (with 15 territories sold). Anytime Fitness was introduced into Australia and NZ in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: www.anytimefitness.com.au or 1300 766 202Anytime Fitness NZ: www.anytimefitness.co.nz or (03) 341 0163

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

B&S

OBILE

PENI

B&S

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B & S Mobile Sharpening is proudly Australian owned. It was established in 1994 and is the market leader in mobile sharpening in Australia today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay. We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

B &S

bakers delight Sharp

Mob i

118

ing

Bakers Delight was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,00 people, serving over 2 million customers per week throughout Australia, New Zealand and Canada.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $2,000 per week an ATS franchise may be just the opportunity for you. For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

vastly improve their lifestyle as well as take control of their financial future. We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au

Bakers Delight is expected to reach $600M in 2010/2011 and holds a healthy 13.1 per cent of the Australian bread market (Roy Morgan Single Source data June 2010). The fresh bread market in Australia is currently worth AUD $2.74 billion. For more information visit www.bakersdelight.com.au or call AUS: 1300 309 759 / NZ: 0800 225 388

A-Z FRANCHISE DIRECTORY

bartercard Bartercard Franchisees are granted the rights to operate a territory within one of Australia’s most successful and internationally appraised business-to-business franchise operations. Franchisees receive the tools and training required to run a successful Bartercard Franchise and have access to every Bartercard innovation and service. Bartercard surpasses the competition in offering Franchisees a range of income streams. Revenue streams include: • New membership fees • Members’ transaction fees: Franchisees enjoy revenues

whenever members transact within the trade exchange, including online transactions 24 hours, 365 days per year • Capital growth: A successful Franchisee has the potential to grow their business organically through private investment As a Bartercard Franchisee, by following the Bartercard Australia systems and procedures along with ongoing support, you will have the opportunity to build a successful business. For more information contact the Franchising Department on 1300 BARTER (1300 227 837)

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With over 80 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World visit www.batteryworld.com.au

BEAUMONT TILES

We value our staff and we believe in a fair go for all.

Beaumont Tiles are Australia’s favourite place for tiles and bathroomware!

We have around 80 stores in SA, Queensland, Victoria and New South Wales. 40 are company owned and managed (we call them corporate) and the others are franchised. There is no, ‘us’ and ‘them’ at Beaumonts because whatever we do is for the benefit of all. We all share the same systems, product, price structure, infrastructure and marketing.

We also happen to think that ceramic tiles are pretty cool. We are definitely not an ‘average’, ‘corporate’, ‘franchised’ business. We are proudly unique in what we do and how we do it. This doesn’t mean that we do weird things. It simply means that we have held firmly to certain principles. We are still family owned and managed. We believe in honesty and integrity.

For the full story contact Trevor Dixon tdixon@tile.com.au or ph 0418 239 875 www.tile.com.au

Bob Jane T-Marts Bob Jane T-Marts is Australia’s largest independent tyre retailer with a national network of franchised and company owned stores. Bob Jane T-Marts sell a range of tyres for passenger vehicles, 4WDs, performance and commercial vehicles as well as an extensive range of wheels and reliable batteries. We also perform associated wheel and tyre services utilising industry leading technology. Every Bob Jane T-Marts store is run by a franchise owner or manager who possess the sound business skills,

enthusiasm, drive and ambition to provide excellence in customer service. Staff are selected for their attitude, integrity, and experience - and quickly become recognised as the tyre experts in their local community. With over 130 stores nationwide, Bob Jane T-Marts has served the motorists of Australia for over 45 years. Customers acknowledge Bob Jane T-Marts as the most trusted name for tyres, wheels and batteries. For more information see www.bobjane.com.au

Body and Health Solutions If you are passionate about weight loss, health and wellbeing then ‘Body and Health Solutions’ is offering a fantastic opportunity to have your own business. Body and Health Solutions is a very unique wellbeing Franchise. 3 different business models are available. Model 1, for the individual who would like the option of working from home with the flexibility of a home based business. Model 2 for the professional who would like to have a shop base, but would like to minimize their investment and, Model 3 for the entrepreneurial spirit who would prefer the benefits of working in a more corporate environment

Body and Health Solutions was born out of a wish to help people achieve maximum weight loss and health. We have an extremely supportive team to help you grow your business. A training system that is implemented by qualified professionals of the highest standards and a range of products that are exclusively produced, for the Body and Health Solutions Franchise’s. If you care about people, are extremely motivated, and would like to be part of our National expansion please contact us on (03)97031135 or go to www.bodyandhealthsolutions.com.au

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BUCKING BULL

A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day.

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S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.

Business Development Company

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BUSINESS OEVELOPMENT COMPANY

One Company OrIe Solution

The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified Franchise Business Managers are able to spend quality

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Carmen Steffens Carmen Steffens is one of the world’s fastest-growing brands in the fashion industry. Carmen Steffens’ high quality, handcrafted products deliver a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand.

Carmen Steffens

Founded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide offering a captivating retail experience to discriminating customers, who are style conscious, brand savvy and enjoy being noticed. Carmen Steffens’ successful business model is tested

COMMERCIAL FOOD MACHINERY

“Your Success Is Our Business”

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Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net

time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, Telstra T-Life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Jeff on 1300 534 470 or 03 8562 7777 or www.bdcaus.com

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training including development of a business plan and a specific spreadsheet of investment for your city and a real location opportunity: The franchise fee depends on the location and the necessary changes it needs to adapt it into Carmen Steffens standards. For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au.

At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas. Contact Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au www.cfmvic.com.au

crackmasters CRACKMASTERS are the masters in pavement maintenance offering a variety of innovative services including asphalt and concrete repairs, colour non-slip resurfacing, non-slip treatment for timber decking, driveways, car parks, roads, paths, trip hazard removal, and rejuvenating tennis / sports courts. Our outstanding reputation is based on customer satisfaction and the deliverance of the high quality products and services that we have on offer. CRACKMASTERS is now offering a ground-floor and

CREPE AFFAIR mobile crepe & coffee catering An all Australian mobile franchise that ticks all the boxes – part time, easy to learn, unique process, well supported, great ROI, low entry price, grow at your own pace. Crepe Affair is a NEW franchise but benefits from 10 years of continuous product development, operational and franchise experience. If you’re good with people, enjoy working with food (no commercial experience required) and are looking at a way to supplement your income or create a part

innovative opportunity. Becoming a CRACKMASTERS franchisee will provide you with multiple opportunities including, outdoors lifestyle, work / life balance (flexible hours), a financially simple business with strong cash flow, cost effective techniques and simple technologies providing a huge competitive edge, and a strong and effective support network. For more information about owning a CRACKMASTERS franchise, contact Jason Cobb on 03 5222 8227 or jason@crackmasters.com.au.

time business this could be for you. With an investment of just $29,500 we’ll get you started and you can decide how far you take it. Crepe Affair offers a crepe, pancake and coffee service – both in the home for parties and elsewhere for functions of all types and sizes. Its simple, its effective, its unique. phone: 1300 Crepes (1300 273737) visit: www.crepeaffair.com.au email: enquiries@crepeaffair.com.au

Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,

reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : ccrawford@klemms.com.au Web : www.cupanutz.com.au

Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.

With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks.

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For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au

solutions

www.documentsolutions.com.au

DUSTER DOLLIES

the work suitable to their family needs.

The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

Cleaning is not a dirty word – it’s the new way to secure your financial future.

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A-Z FRANCHISE DIRECTORY

ECO PEST CONTROL

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Eco Pest Control offers an extensive range of services designed to have maximum impact on the target pest species and minimal impact on you, your family and the environment. Our innovative products are designed to have no adverse health effects, particularly when children, pets, and conditions such as asthma are involved. Our award-winning business is well positioned to take advantage of ever-growing consumer demand for environmentally friendly alternatives.

This, coupled with our emphasis on outstanding customer service, makes Eco Pest Control a highly attractive new opportunity in the franchise sector. The franchisee will be allocated a generous territory that will accommodate up to six vans and two office staff to deliver our unique combination of products and services. For more information please contact Gavin Hutton, Franchise Manager, on 08 8354 0470 or gavin@ecopestcontrol.com.au

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.” We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

Our franchise model is unique, with no royalties and no marketing fees. An attractive business opportunity is now available to existing salon owners. Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Please contact Manal Haydar for more information. E: mhaydar@ellabache.com.au P: (02) 9432 5090 www.ellabache.com.au

ESSENTIAL BEAUTY

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An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.

Training is not only encouraged, but essential.

Ezyaccounts

training and other ongoing support.

Participate in a market with 43% growth in 2009 and 2million potential customers for cloud business solutions and services. Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $15,000 and $30,000.

Regional Franchisor

Service Franchise As a service franchisee you’ll be able to grow your own business under the EzyAccounts brand. You will receive support from the central national organisation, as well as from your local regional director, assisting you with all aspects of your business from client acquisition, to

For more details on this opportunity email us at info@essentialbeauty.com.au or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty

As a regional master franchisor you’ll manage and provide support to the service franchises in your region. You’ll also play a very active role in the local management and market development of EzyAccounts. This option is only available for the right candidate, but is a very rewarding business opportunity. With some very exciting earning potentials. For further information, visit www.ezyaccounts.com, email oliver.hunt@ezyaccounts.com or call on 0410 465 884.

fancy fillings

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Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,

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Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system.

wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.

FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

GRACE WEBSTER RECRUITMENT Run your own recruitment business.

company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at http://www.fergusonplarre.com.au/Franchising.html or contact Anthony Ferguson 0412 424 695

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources.

Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies.

• Build a business you can eventually sell, cashing in on your contacts and relationships.

• Enjoy impressive back-office administrative support; including invoicing, bills and payroll. • Benefit from professional marketing and media buyingpower with reduced advertising costs.

To find out more, visit our website at www.gracewebster.com.au/info or phone the Director, Mark Wylie, on 08 83331544 or email admin@gracewebster.com.au.

GRoutpro

• Multiple Income Streams

GroutPro is New Zealand’s largest and most successful tile and grout franchise and we’re coming to Australia. The NZ franchise earned $664,599.11 PROFIT in its first year and we are looking for just 4 master Franchises to duplicate this success.

• Exclusive Range of GroutPro Branded products

Tile & grout restoration is perhaps the fastest growing sector of the home improvement market today and GroutPro are at the forefront of that growth.

With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business.

• Estimated First Year Profits of $350,000 + per master franchise • Fantastic High Percentage Recurring Revenue • Only 4 available QLD/NT, VIC/TAS, NSW/ACT, SA/WA • Master Prices from $195,000 - $375,000, individual territory franchises just $25,000

• Proven & Hugely Successful Business Model

For futher information see www.groutpro.com.au or call Lia Barnes at The Franchise Shop National: 1300 139 557 Phone: (03) 9729 9534

HAIRHOUSE WAREHOUSE

services has proven highly successful.

The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

Hairhouse Warehouse is embarking on an aggressive

The combination of the largest range of hair & beauty products along with professional salons and beauty

email franchising@hairhousewarehouse.com.au, or

For our Australian Master franchisees we offer:-

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expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au

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A-Z FRANCHISE DIRECTORY

i-FRANCHISE YOU

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i-Franchise-You is offering its unique Franchise Consultancy at an introductory price of $30,000+gst for all States. This is, we believe unique in the franchising industry. It offers the opportunity to get involved in the billion dollar franchise industry for a very low entry cost. All training is provided as well as clients to get you started, we at i-Franchise-You offer a full service to our clients, all Documentation, Websites, SEO,

Site Selection, Advertising, Marketing, Potential Franchisee selection, and much, much, more. Our i-Franchise-You franchisees, can expect to make between $100k-$200k a year with the potential to earn a lot more and all for a low $30k+gst. As we like to say, ”it doesn’t get much better than that” We have been in the business for quite some time and are now looking to expand our business throughout Australia and New Zealand. www.ifranchiseyou.com.au/for-sale.html

in.cube8r gallery in.cube8r gallery was designed as a platform for emerging and new artists and designers to trial their handmade ideas and product against the general public without paying any commission on their sales. 100% of the purchase price goes back to the artist. This concept is unique, we are the only business like it under the FCA Artists working in any medium can lease out display space and glass cubicles at a small weekly cost on a 3 month term creating a vibrant and eclectic mix of quality handcrafted products which deliver a level of exclusivity, beauty and unique style that cannot be found in no other brand, shop or gallery.

Each in.cube8r can house up to 100 participants. The returns are awesome! This successful business model is tested and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training to make them feel confident as their own boss in business for themselves, but not by themselves. Over the short 3 year period in which in.cube8r has operated, we have gained a worldwide following, just google in.cube8r! We are the one-stop-shop for all gift, accessory and selfembellishments …no commission means great value :: incube8r.com.au

JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning which has once again ranked in the “Top 10” of Entrepreneur Magazine’s influential “Franchise 500.” Jani-King has consistently been ranked “the World’s #1 Commercial Cleaning Franchise” by Entrepreneur for over 23 years.

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So clean-up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking. com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom.

And it’s easy to see why when for just $13,700 ex GST you can become a Jani-King Franchisee that’s backed by professional training, uniforms, systems and support.

www.janiking.com.au

JIM’S COMPUTER SERVICES

We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

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Already more than 1,300 Jani-King Franchisees are cleaning-up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire.

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email enquiries@jimscomputerservices.com or for further information go to: www.jimscomputerservices.com

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”.

to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week!

Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Just Cuts™ offer a No appointment necessary, quality style cut and at an affordable price.

At Just Cuts™ Franchise Owners have been free to grow

KOALAKRANE Koalakrane is a system in which franchisees operate their own amusement crane machines on businesses in their exclusive territory. Franchisees are supported with prize supply, business development and technical support by the franchisor. Koalakrane has a focus on using popular sporting brands as prizes such as NRL, AFL as well as the latest move releases and cartoon toys.

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Contact: Chiree Craig 1800 334 498 Website: www.justcuts.com

Koalakrane is a part time business with very flexible hours and is ideal for a person of any age, with no experience required. The two main roles are to look after machines and to source new locations as required. TM

There are 3 investment categories depending on the size of your hometown $32 500, $65 000 or $97 500. All enquiries to Rick Garrity on 0427 888 635 or www.koalakrane.com.au

LA PORCHETTA Eat, Live, Love… Italian Every La Porchetta restaurant uses only the best quality ingredients to make our famous pizza and pasta, as well as our great range of meat, poultry and seafood dishes for cook it-yourself, at home prices. La Porchetta’s full-range menu has something to suit everyone’s taste - and their budget.

Owning a La Porchetta franchise means more than owning a business - it means you’re part of Australia’s fastest growing, independently owned Italian restaurant franchise. With over 25 years’ experience and approximately 80 locations located in Australia, New Zealand and Indonesia, La Porchetta leads the way as Australia’s favourite value-for-money Italian restaurant.

La Porchetta has tried and tested systems in place including fully comprehensive training, manuals and on-going field support.

For franchising enquiries, visit www.laporchetta.com and fill out a franchising enquiry form or email franchising@laporchetta.com

lenard’s

outstanding Franchise Owner support. Lenard’s has a world class franchise support system with dedicated consultants, an innovative and comprehensive handson training curriculum, a program of continual product development and improvement, and an industryleading Marketing team. Owning your own Lenard’s franchise is a unique business opportunity.

Lenard’s was established in Brisbane in 1987 when Master Butcher Lenard Poulter identified a gap in the market for value-added chicken products. Today, Lenard’s is a multi-award winning company, considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. From humble beginnings, Lenard’s has grown to employ more than 3,000 staff across more than 195 stores nationally. At Lenard’s, our team is dedicated to providing

MAN, WHAT A FUSS! Men now have their own….. exclusive Salon and Spa for men catering specifically for every area of the ever growing body & soul male market. So why Fuss?  We have a Unique Market Position in a Growing Male Market.  We have Experienced Franchise Systems.  We put People Before profit, Because “We care”!

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For further information on opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at info@lenards. com.au. To find your local Lenard’s store, visit www. lenards.com.au

The sad news is we have a limited number of Territories available. For all franchise enquiries please contact : Kate Allen Franchise Manager, M: 0417 007 560 P: 07 5520 4166 Email: kate@manwhatafuss.com: Man What a Fuss salon & spa 17 McKillop Street , Melbourne 3000. w: www.manwhatafuss.com

MAN, WHAT A FUSS! $AWN

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A-Z FRANCHISE DIRECTORY

MASTERCARE FRANCHISING

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Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 30 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves. Benefits include: • A well-known and trusted brand • An affordable financial investment

• Access to a healthy and growing national client base • Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

NANDO’S

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The Nando’s brand stands out from the crowd. It has a fun, irreverent personality with advertising campaigns and public relations efforts that push the boundaries and engage consumers that are headline-grabbing and cut through the clutter. Nando’s has over 230 restaurants in Australia and is in over 25 countries around the world.

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For more information, please call us on 03 9385 0777, email info@quantumconsulting.com.au or visit our website at www.nandos.com.au

NANOTEK – by ecowash mobile

on the street or even on the showroom floor.

Nanotek is the evolution of ecowash mobile, the global leader in mobile car cleaning and a multi-award winning international franchise operation with over 140 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA.

A complete range of services ensures a broad client base ranging from individual car owners, through to car dealers and corporate fleets.

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group.

Radiators & Auto Air ConditionIng

Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning

OzzyKleen Australia

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If you like variety and want to be on the move meeting different people as well as have a regular clientele, then OzzyKleen has an exciting opportunity for you to join one of the most profitable franchising systems in the industry. We are extremely diverse in our services, we do everything from carpet cleaning, office cleaning, move out cleans, move in cleans, builder cleans, domestic cleans, large industry cleans, rubbish removal, upholstery cleaning and protection and lots, lots, more.

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The Nando’s team works with you to establish your restaurant. Franchisees receive training that covers HR, operations, administration and marketing and ongoing guidance on growing their business.

Our experience and knowledge has lead to our successful expansion and we continue to grow with new

With an exclusive product range based on liquid polymer nano-technology, the entire Nanotek car cleaning process is eco-friendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park,

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restaurants opening every month.

Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotek.co call 1800 nanotek (626 683) or email franchises@nanotek.co.

sales and repairs, we professionally service retail, trade and large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

“Life is never boring” with an almost inexhaustible cash flow, this business leaves the rest way behind. The cleaning business is certainly interesting as you never know what the next job is going be or who you might meet. We have made the business multifaceted so you will have a steady income continuously. If one area of cleaning goes quiet you will still have income from the other services. For franchise enquiries call (03) 9703 1135 or email info@ifranchiseyou.com.au

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

FRANCHISOR OF THE YEAR 2007

For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

PRICE ATTACK As the authority in hair for over 24 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic and exciting industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full-service Matrix salon and the biggest range of professional haircare products. As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and receive support in every aspect of your business. You have access to a professional office of highly competent

Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction.

PoolWerx

For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on joinourteam@poolwerx.com.au.

support group trained to offer personalised store assistance, local area marketing consultation, complimentary inhouse design, PR assistance and much, much more. Enjoy comprehensive training (initial and ongoing), in-store support from state managers, thrive off national advertising campaigns, and get the industry edge from a highly successful loyalty program. If you want the best industry product deals and exclusive discounts, become part of Price Attack - one of the most respected names in franchising. Call Barry Jarred for more information on (07) 3216 1616 or email franchising@priceattack.com.au

priceattack

Pure + Natural In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.

Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.

We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.

If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.

Real Estate Investar

partners the opportunity to create substantial income by providing them with a highly profitable technology platform they can use to build an online investors tools and resources business by establishing a network of property industry resellers (affiliates) who promote our products to their clients all over the country.

Real Estate Investar is a pioneer in creating and developing online tools that simplify property investment. This online technology has been specifically designed to empower property investors by enabling them to search, analyse, value, and track real estate investments using technology and information that was once only available to agents and valuers. We are giving experienced, passionate sales

If you are passionate about B2B sales and want to make our business your business go to www.realestateinvestar.com.au/franchise and download an information pack.

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A-Z FRANCHISE DIRECTORY

RED ROOSTER

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Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a

successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

Schnitz Schnitz is a fast casual food franchise unlike any other. It is the first pan-cooked Schnitzel Franchise in Australia and holds a unique position in the food retail marketplace. We combine great tasting schnitzels with healthy fillings, Saladz and our award-winning Chipz. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at take-away prices, forming the foundation of a stable, growth-driven business. The management team behind Schnitz is an

Australian family that has been involved in hospitality since 1974. They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business. Schnitz is expanding throughout Melbourne and is looking for energetic, hard-working and passionate franchisees to join our family. Our determination and commitment to success sets us apart from our competitors. Please visit www.schnitz.com.au or email franchising@schnitz.com.au for more information.

SHERPA GROUP

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LOOKING FOR AN INNOVATIVE AND REFRESHING BUSINESS THAT HAS RECENTLY ENTERED THE FRANCHISE ARENA? THEN READ ON!

With Sherpa Group at your side, we will work with you and assist you to achieve remarkable results within all your business facets.

Sherpa’s are highly regarded as elite mountaineers and experts in their local terrain. We liken this journey to purchasing a franchise business and work with you by providing you with relevant expertise, inspiration, support, and guidance in the same spirit that a Sherpa would give a climber. You can enter the market as an entrepreneur by starting with SOME OF THE NEWEST, UNIQUE AND INNOVATIVE BUSINESSES AVAILABLE IN THE FRANCHISING SECTOR.

We represent many of the new, fresh and exciting brands entering the franchising sector. Ask us about The Fairies, Destination for Men, Eco Pest Control, Super Shower Seal and ZEN Home Energy Systems. Excited about one of these businesses? Please contact Vicki Prout on 0439 803 078 for more information. www.sherpagroup.com.au

SHINGLE INN CAFÉS …a new benchmark in Australia’s café culture With an established brand and 70 plus years of successful retailing behind us, Shingle Inn is offering passionate business achievers an opportunity to own a Shingle Inn café. Luxurious high-back chairs and warm rich colours together with our signature range of decadent cakes, superior quality coffee, delicious gourmet sandwiches and emphasis on exceptional

customer service has helped us establish a renowned boutique café brand, providing a proven business system to kick-start your success. Join our Shingle Inn ‘family’ and embrace the culture and tradition that has been part of the quintessential Shingle Inn café experience since 1936.

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For further information visit www.shingleinn.com or contact Patrick Mulcahy on 0431 649 450 or patrick.mulcahy@shingleinn.com

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram.

ISleep.l:'sl THE MATTRESS EXPERTS

Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

A-Z listing Small Business Energy Assessments Small Business Energy Assessments is a home based service that provides energy management advice and carbon footprint calculations for small business. Potential small business energy assessors are trained in using carbon management software and thermal imaging equipment. Reporting templates and reporting tools are also provided. This is an opportunity to join the green revolution and be your own boss.

We are looking for highly motivated individuals to expand this service on a national basis. Business experience, a good service ethic and a passion for the environment are essential. For more information visit our website at:

www.sustainabledirections.com.au Contact: Tony Innes Phone: 08 8260 8211 Email: tony@sustainabledirections.com.au Price range: < $10,000

SNAP fitness

• Financing options available

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times. Easy to own • Affordable investment

Easy to manage

SNAP-ON TOOLS

messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766

Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no

Small Business Energy Assessments

• Complete Turn Key Operation • Many franchisees are absentee or semi-absentee owners Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au

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A-Z FRANCHISE DIRECTORY

SNOOZE™

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Snooze Sleep Well Pty Ltd is the leading bedding retailer

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Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SOLOMONS FLOORING Why Solomons could be the key to your future?

• Our brand is a national icon.

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• Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email grant.miles@solomons.com.au

Southern Cross Chauffeur Drive

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Clean and Simple – One man business!

3. Flexible working hours:

Simply run your own car and look after your clients, the booking and accounting chores are handled for you.

We work with you. Whether you’re “Early to Bed” or a

Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

You can also hire a driver to keep your car on the road and your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road from $25,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

John Kapnias on 0419 341 319 / 03-9371 2601 or

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

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“Night Owl”, the extent of your availability is very flexible.

To find out more contact our Franchising Director john@vha.com.au

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

STUFFLERS

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit www.stufflers.com or email franchisesales@stufflers.com.

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company.

them a net capital profit in excess of $400,000, after paying

Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell.

Named as one of the top eight franchising companies in

CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise.

the initial Franchise fee plus all the set-up costs.

Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our Website

Three weeks later, the Franchise was sold for $495,000 giving

www.theshedcompany.com.au for more information

THEOBROMA CHOCOLATE LOUNGE

An Australian owned business with stores across Australia and an international presence in New Zealand & Malaysia.

Theobroma Chocolate Lounge is a “Total Chocolate Concept” retail lounge offering consumers a wide variety of chocolates, hot & cold chocolate beverages, chocolate desserts and other chocolate related products. Our wide range of hand made and Belgian styled chocolate products are made to suit every taste, mood and occasion. The concept was developed in response to the spiraling demand for high quality chocolates and chocolate beverages as an alternative to just coffee.

Trios wraps At Trios Wraps we have always been about delivering freshly grilled wraps that boast of flavour profiles from across the globe and taste absolutely incredible! Based on extensive mapping of the consumer purchase path, we have just completed our rebranding project (from interiors down to the basics of packaging) – and have consequently incorporated a deeper, earthier color palette and an array of finishes that we feel can be aptly described as ‘grunge chic’.

Our Chocolate Lounges are designed to drive sales by attracting customers and in presenting products in their most attractive manner. The environment compliments our products and glorifies the experience. We provide full training, development and ongoing support along with local area marketing assistance. For franchise enquiries email headoffice@chocolatelounge. com.au or contact Andrew Dannaoui on 0413 307 769.

branding and appealing to Gen X and Gen Y, we have also redeveloped our retail footprint which has been adapted to 3 formats – namely Café Style, Food Court, and Kiosk, with equal emphasis being given to space planning for each – ensuring ease in developing a Trios Wraps Franchise near you! To find out how you can be a Trios Wraps Franchisee and enjoy success of this growing brand contact Tony Maddock at Franchise Selection on 0400 017 882 or visit www.trioswraps.com

Being on the forefront of trend – in terms of design and

• 50% Accredited Finance • FCA MEMBER

UNITED PETROLEUM

committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 240+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Joanne Stewart on (03) 9413 1680 or download an Expression of Interest Form on www.unitedpetroleum.com.au Vendor Finance Available / FCA Member

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A-Z FRANCHISE DIRECTORY

WET-SEAL Your waterproofing & underfloor heating experts Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

xpresso delight Invest in an Xpresso Delight franchise and seize the opportunity to profit from one of the fastest growing markets on the planet. As the number of coffee drinkers has boomed, the market has exploded! The demand for gourmet coffee in the workplace is very poorly met. Each day, thousands of workers trek to the nearest café to pay as much as $4.00 for their coffees.

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You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact Scott Young on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email syoung@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.net

walk six steps and get a perfect cup of gourmet coffee in a mere 25 seconds. This is the premise of Xpresso Delight- transplanting the café into the heart of the workplace at a fraction of the price that people pay in a cafe.

This is a huge market waiting to be tapped. Why would these people repeat this daily trek if they could just

Xpresso Delight is a simple one-day a week business with no employees no ongoing sales minimal stock holding. Your next step is to give is going onto our website and make an enquiry at www.xpressodelight.com.au

YONG REAL ESTATE

potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the world,

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed. For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

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Australia’s best mobile franchises for parents

made by you

Stufﬂers™ - Made by You

Jumping J-Jays®

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.

Jumping J-Jays started in 1997 and has quickly become the world’s largest inﬂatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.

Email: franchisesales@stufflers.com Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!

Email: franchisesales@partycastles.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au

&IND #HINA 3UPPLIERS Dear Franchisor, My name is John Newton and I have been a franchisor for 10 years and have been supplying our franchisees from China for 5 years. I’d like to help you cut your costs and improve your supply by helping you buy direct out of China.

What I can offer you:

* * * * *

Production management team No Middle Man. You go DIRECT Established factory connections Made to your speciﬁcations Experience in locating suppliers

Examples of Savings ITEM

CHINA

AUST

30 Trailers 8’x5’

$30K

$68K

Printing Order

$64K

$235K

Custom Machine

$15K

$108K

50 x Pallet Racks

$12K

$26K

Call me to discuss

0414 237 573