2013 Media Kit - Australia & New Zealand by CGB Publishing

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m a g a z i n e

f o r

f r a n c h i s e e s

AUSTRALIA and NEW ZEALAND T H E

VOL 07 ISSUE 01

M A G A Z I N E

F O R

NOVEMBER / DECE MBER 2012

F R A N C H I S E E S

AU ST RA LIA and NE W ZE AL AN D

P u b l i s h e r s o f d i g i ta l a n d p r i n t m e d i a

“The team at CGB are impressive with both their passion for their products and their proactive ‘can do’ approach. The publication is high quality, and

AWARD WINNERS AUST

RALIA’S TOP FRANCHISE SYSTEM S

"ON !P PETI TE IT

the mix of articles and profiles makes it a useful and informative resource for prospective franchisees.”

FOR BETTER OR WORSE:

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WORKING WITH YOUR BETTER HALF

’S THE FOOD EDITIO N!

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(NZ) inc. GST.

LAT EST NEW S

FIN ANC IAL ADV ICE FRO M THE BAN KS

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SUPPLIER FORUM

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BUSINESS FRANCHISE AUSTRALIA & NEW ZEALAND

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F R A N C H I S E E S

AUSTRA LIA

and NEW ZEALAN D

THE

HOME & LEISURE ISSUE

A COMFORTABLE NEW CAREER

Business Franchise Australia and New Zealand is a successful bi-monthly glossy magazine, sold in newsagents across Australia and New Zealand, and is also available at all major franchising expos, via subscription and also as an application via Apple and Android. The Business Franchise App enables readers to take the magazine with them everywhere they go, and a subscription to our digital edition ensures they will never miss an issue again. Our target readership is new and prospective franchisees, however franchisors and people within the franchising community also subscribe. In addition to advertising many different franchise systems, we profile a different franchisor and franchisee each edition, to share their unique perspectives. Our contributing writers consists of franchising experts within various industries including banking, finance, legal, and real estate.

DO’S & DON’TS

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2. One of the key ingredients to the success of Business Franchise has been its major focus of news-stand sales. We believe this is due to our vast experience solely on franchise publications - both in Australia and internationally. Now available in digital formats, our publications are available anywhere, anytime. CGB Publishing have also been the top sellers with Business Franchise UK and Business Franchise Entrepreneur in Canada. Franchising USA and Canadian Franchising are also available as fully downloadable applications for iPad, iPhone and Android. Our background spans some 28 years in the magazine industry, with a focus on franchising. We concentrate solely on franchising and so are not preoccupied with several industry sectors. We know franchising and we do it well.

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1. We are well respected in the franchising industry. Our editorial is written by experts in franchising, offering informative editorial that is franchisee specific. Our editor specifically commissions writers to provide fresh articles that are directed to the interests and concerns of would-be franchisees. As members of the FCA, FANZ and IFA, we endeavour to ensure we get the latest industry information. These professional articles, as with our whole magazine, have a real structure. You will see that our publication is consistent, unique and not ‘busy’.

ISSUE 1 - NOV 2012

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CGB Publishing is the highly successful company behind Business Franchise. As an established publisher of business and leisure magazines for more than 28 years across the UK, North America, Canada, Australia and New Zealand, Business Franchise has proven, as a global brand, to be a leader in its field.

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VOL 07 ISSUE

M A G A Z I N E

F O R

01 NOVEMBER / DECEMBER 2012

and NE W ZEA LAN D

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BRAND CO TISSIMO MES OF AG E T

he Gelatissim o brand has been built on a comm franchisees itment to using with lease negot perfect comb the iation and store ďŹ t-outs. ination of ingredients to produce irresi the finest stibly good Gelato is provin artisan gelato made fresh g to be an intern daily in store. Now, as the language with ational business mark three gelaterias s ten years of operation, Gelat opening in rapid succession issimo contin in Kuwait and in refining its ues to inves outlets plann two new t ed before Chris systems to main tmas in the perfect recipe tain the Philippines. for the finan cial success all franchisee of Unlike some s. franchises, Gelat Its ingredients issimo has no interest in for success includ undisciplined growth that cohesive senior e a strong disadvantag es existing franch management team, steady and sustainable isees and weakens the Australian and entire netwo rk. Its recrui expansion under internationa process has tment l been reďŹ ned pinned by astute over time and selection, distin franchisee franchisees new ctive marketing are only accep ongoing comm ted and an once they have displayed comm itment to produ itment to produ ct innovation and training. and customer ct excellence service. Most recruitment handled in-hou Gelatissimoâ&#x20AC;&#x2122;s is se and transp talented team arent recruitment processes are is led by joint CEOs, Dome FCA compliant. nico and Marco Lopresti, who have lived and Gelatissimo breathed gelato seek franchisees their lives. The for most of through traditional and brothers have online media recently been joined by gelato and take a lateral appro exper t Anna ach to ďŹ nding candi Temellini, who relocated from suitable to join dates Italy to take the Gelatissimo up a new role in the business includes formi family. This that ensures ng strategic the product remains full alliances with migration agent line of delicious s, lawyers, accou new surprises consistently that small business ntants, and exceed custom and franchise er expectation groups. s. Network logist Franchisee traini ics have never ng been stronger. is another impor Recent recrui component to t, Retail Opera tant Gelatissimoâ&#x20AC;&#x2122;s tions Manager, Chris Willis success. New recruits are , brings years trained of corporate experience at sales, local store in business planning, Aldi, and Train marketing, coffee ing and Compliance gelato makin Manager, Natha and g, food safety niel Rowe has years of servic , equipment cleaning and e with McDo maint naldâ&#x20AC;&#x2122;s a level of enthu cash manageme enance, inventory and siasm and passio and brings nt, staff mana brand that is gement, and customer servic difďŹ cult to rival. n for the If an ever growi e and loyalty ng army of happy Chris and Natha building. and franchisees customers There is ongoi nielâ&#x20AC;&#x2122;s experience isnâ&#x20AC;&#x2122;t a clear ng training for multi-nation demonstration with that Gelatissimo al organisatio new products and innovative is hitting its ns ensures that customer servic they have the strides, the company has vision and exper and franchisees e techniques also recently ience to guide Gelatissimo receive regula been recognised in industry award as it becomes r visits from ďŹ eld staff to s including the a more domin ensure Gelat internationa Internationa NAB FCA issimoâ&#x20AC;&#x2122;s exacti ant l player. standards are l Franchise and ng upheld. Italian of Commerce Australian expan Chamber and Industry Marketing has sion continues Business Awar three new gelate always been apace, with ds. Ten years is one of Gelatissimoâ&#x20AC;&#x2122;s rias recently a long time in opening in strengths. A Newtown, Belco business, but the brothers dedicated marketing team nnen and Toow see the ďŹ rst Gelatissimoâ&#x20AC;&#x2122;s oomba. produces ongoi decade as just beginning. scientiďŹ c appro promotions, ng product the Over the last ach to site competition selection ensur decade they s and consumer built the platfo es that new outlet activity that have rm for a gelato keeps the brand ideally locate s are empir encom d, and a decad top of mind. e that can Gelatissimo pass not just e of experience has a highly combined with all corners of interactive new but across the the property Austr websi alia, te and is succe world. developmen knowledge of ssfully harne t its parent comp power of social ssing the For more inform any supports media throug ation about h Facebook Twitter. franchise opportuniti and es visit:

F R A N C H I S E E S

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Web: www. gelatissimo.com. 3/10/12 12:32 PM

Business Franc

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au/franchis

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and New Zeala

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Front cover advertising packages are an extremely popular choice for advertisers who are aggressively marketing and are seeking maximum visibility on the newsstands. CGB Publishing is one of the few publishing houses who offer this product. The advertiser supplies us with a good quality, high resolution image â&#x20AC;&#x201C; and our designer does the rest. The package also includes a full page editorial story inside the magazine, plus your cover will appear, for the duration of the issue, on our website.

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FR A NC HIS

I NG POT : T H E M ELT E IN FOC US

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Restaurants, The Melting Pot a and established ise company. After Stor y Inc., the new franch n, The The Melting Pot and reorganisatio April of 1975 hing about year of research its g Pot opened in here’s just somet urants, Inc. began The first Meltin e of Orlando. invites Melting Pot Resta outsid that just pot e a, a fondu ng. in Maitland, Florid franchise offeri on, and its first Invites laughter. n. locati t rsatio quain rs conve It was a cozy, Swiss the Johnston brothe of just three items: From the start, g together. energetic Invites comin menu consisted a chocolate their search for a beef fondue and were diligent in d as they Restaurant offers cheese fondue, restaurant’s who were as excite The Melting Pot A unique, However, as the entrepreneurs potential. like no other. fondue desser t. menu and concept and its dining experience ng ded, so did its knit were about the experience creati popularity expan building a close to t dining ctive itmen intera and Their comm nts with family ambiance. proved successful. way family bread his memorable mome e of ng fondu who was worki time the first piece Mark Johnston, g Pot Restaurants friends, from the t is The Melting e as a waiter at d its In 2010, The Meltin last piece of desser through colleg and, with anniversary, opene is dipped and the 35th boost its arity ated popul celebr nton, Pot, noticed the l location in Edmo savored. and Bob, brothers Mike first internationa -unit deal in The Melting the help of his The three decades, a, signed a seven For more than er funding to open Alber ta, Canad o location ience niche scraped togeth d its first Mexic the fondue exper in 1979 (with the now Pot has defined Mexico and opene of Tallahassee and Pot g scene nd... Meltin s in Maitla ican dining original owner in Mexico City. across the Amer stic success blessing of the on grew ons to continued dome than 140 locati Tallahassee locati looks forward l expansion. 25 of course). The Today, with more one year, its ued internationa ica and more than ar, and within as well as contin ise enormously popul across North Amer g Pot franchise is a unique franch pment, The Meltin the way for future The Melting Pot ise success paved locations in develo er fondue any other franch premi unlike , the is tunity Inc., the , oppor etition in expansion. Restaurants g Pot is an no direct comp decided to ise. The Meltin rs franch 80 brothe restaurant. With has rant ton that restau a restaurant In 1981, the Johns ry, and a menu d location Burner Brands, restaurant indust opened their secon ng desser t, affiliate of Front ed in branch out and s eagerly orderi ss grew, any headquarter per cent of patron a. As their busine l has proven management comp in Tampa, Florid ising franchise mode to consider franch The Melting Pot of The Tampa, Florida. the brothers began d. As a franchisee e truly becomes order to expan to be successful. elf supported Melting Pot, fondu more stores in The yours even ience At find exper ourse dining Bob Johnston Melting Pot, you’ll program Mark, Mike and a memorable four-c and established Then in 1985, Pot brand by an experienced step of the to The Melting consultation every purchased all rights of training and way.

Franc 64 Business

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New Zealand

the can discover all where patrons e culinary an unforgettabl ingredients for phere, ing a relaxed atmos adventure includ wines ive service, ﬁne attent , tables private current e courses. The and signature fondu salads, as of a variety of menu consists entree, and ion of cheese, ience at well as a select exper dining es. The chocolate fondu fun, with is interactive and The Melting Pot ide, and taking place tables much of the prep meal at cooking their own ly literal s patron for family a great oppor tunity the table. It is some time slow down, spend and friends to ions, or the ating special occas together, celebr everyday.

port Franchisee Sup

service of having a full If the thought chef, fryers, ut an executive restaurant witho The Melting appeals to you, ovens and grills ry leader We are an indust tional Pot is for you! ise ey franch opera in providing turn-k support ting marke ing training and on-go rt Center. Suppo urant through our Resta ent of Franchise Presid Vice , Dan Stone says The Melting Pot Development with members time support staff that with 65 full provide a a, Florida, “We based in Tamp h every of support throug tremendous level ss.” step of the proce rt begins franchisee suppo ing The Melting Pot training, involv of weeks with six to eight staff, but rant management not only restau ng takes ise owners. Traini in also the franch wned restaurants and place in company-o prior For two weeks Tampa, Florida. The Melting a new location, post opening of Warriors’ for onsite ng. Pot sends its ‘Road nce with the openi training, and assista

Pot is ts, The Melting international marke who are h unit franchisees, rt is provided throug looking for multiwithin five Ongoing suppo ts. There operate five units social media exper able to open and isee could be ble franch marketing and availa unit years. The multition of online assets or a company. is a large collec a partnership, ting use, which an individual, franchise marke or food industry for individual the restaurant tising while who Experience in duality in adver ective franchisees allows for indivi operations is required. Prosp brand. Ongoing a minimum of ise maintaining the ces to develop team of ten franch have the resour a by d Melting Pot’s The offere also share support is asing and five units must and a dedication ltants, and a purch e consu servic ss er busine highest passion for custom who source the ation, and the innov y, es, distribution team qualit and suppli to people, work. cost ingredients reward of hard quality, lowest satisfaction and when possible. r with locally sourced is eager to partne The Melting Pot bringing are interested in nsion franchisees who International Expa to Australia. brand g their seekin is currently Melting ation visit The The Melting Pot the inform as well more as For alia, franchises in Austr , South Pot online: Canada, Japan om United States, the United www.meltingpot.c China, India, and Web: Korea, Brazil, ts. For g other select marke nd 65 amon om, Kingd alia and New Zeala

focus feature Business Franc

hise Austr

Colour editorial feature comprising of two pages of edit plus one full page ad. Focus features are limited to four per issue – early booking is suggested, as they are often reserved in advance. You may supply the editorial pages yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required. Focus Feature advertisers also receive a free video upload to the homepage of our website and additional exposure through the App hyperlinks.

PROFILE / SPOTLIGHT ON SERVICE

QUALITY

1ST

L FO RCE PRO FIL E : TOO

Our most popular product. Profiles comprise of one full page editorial plus one full page ad. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required. Profiles will also be uploaded to our website and additional exposure through the App hyperlinks.

A DRIVING S FORCE IN TOOL d up costs from aroun • Minimum set high quality to supplying a $35,000. to this dedication rest,” tes us from the ss is directly linked product that separa • Toolforce’s succe – they want ss of its operators succe Andrew says. the all the you t from and they’ll give ise operator’s beneﬁ you to succeed Toolforce’s vanch , with the for success. distribution brand backing necessary a recognisable to to join team will attend g a marketing rce licensee, you comfort of havin company. “As a new Toolfo them to retain in Kings operating whilst enabling at the head ofﬁce tly has 15 vans support them, onsite training with a Toolforce curren Canberra. endent business. will be provided South Wales and their own indep Park, NSW. You d, and we also ensure we throughout New starte vans get silver all you nised shop for checklist to help are a one stop “Our easily recog ct knowledge rance that otive “Toolforce vans r ongoing produ professional appea provide regula people in the autom says always have a w. n. our operators,” professional trades Andre of Verno all says w ” for ns sessio sets us apart, Director Andre looking industry,” says tunity awaits those Andrew. hops, motorcycle, A fantastic oppor any ise operators a “Automotive works of a growing comp all of our vanch e sales, “We also offer aviation servic to become a part tors selling for the entire years transport and even As a ssful owner/opera to end 2.5 per cent rebate and join succe incentive rely on Toolforce. equipment direct This is a great businesses all er, Toolforce otive tools and suppli tool d of at Christmas time. autom truste le during the team respected and be backed by a product as possib product and users. You will support to sell as much ers both great er when most custom custom time its to a ted offers bonus at professionals dedica quality service. year and get the in our money extra high service.” little to a and committed quality of us can do with n pride in its high rce offers a prove Toolforce takes pockets. As a group, Toolfo es: business, and ge. This includ product range. family owned tools partnership packa “Toolforce is a of high quality ises as part of retail on range vanch leases our large a of ercial comm “We offer the store we consider each their • No expensive prices and take rce operator owns at competitive the family. premises – a Toolfo s! customers. with all of has four wheel directly to our r get-togethers retail space: it y tools’, “We have regula can come say ‘high qualit ies – we are in tors, where we “And when we licensee royalt ed for the vanchise opera families selling • No ongoing tools are design setting with our as our operators: ss sell ’t we mean it. These busine doesn a together in a social the same only; Toolforce . We really are our experiences professional use includes share range and tools. Our tools. tions business,” he said. cheap, throwaway ting and promo and respected family orientated marke nown tising, well-k • Adver part of the some of the most like to become Toolforce. by ss. would ed you busine If provid brands in the ers to y contact: just iations with suppli Toolforce famil om of choice, not • Ongoing negot e the best “Our tagline, ‘Freed operators achiev 6555 nstrates this. ensure Toolforce Phone : 02 9831 .au one brand’, demo on@newtools.com ise available price. Email: avern ivity puts its vanch m.au or divide areas “Toolforce’s exclus www.toolforce.co edge over their y to expand/sell Web: rtunit etitive Oppo comp a • operators at have already done. of our tools a large number some vanchises as with – ents is oppon Andrew. “It ere else,” says not sold anywh of experience ith over 25 years tool industry, in the automotive opportunity Toolforce is your of this growing in the success

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SS EXPRE EXPRESS N or A revolutionary ADD-O food STAND ALONE fast for Service system designed nience Stations and Conve Malls or ing Shopp , Stores Shops that smaller Take-away or full do not have the room cooking on kitchen facility for the premises. n& With a Country Chicke s system Pizza Express busines increase you add value and s. With turn over to your busines space, m low start-up, minimu an low labour & big profits, that requires automated system boast no fryer cooking, and ts that proven quality produc . The menu create return custom ts based is extensive, with produc d. deman market on highest

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Gully Road, Mount Wav erley VIC P 03 8540 3149 0200 F 03 8540 0202 Contacts Ray nia Theodo re, Principa l / John Sier E raynia.th , Principal eodore@mst. com.au ww w.mst.com.a u MST is one of Austral ia’s leading Our lawyers franchising provide solu law firms. tions and advi Our clients ce on all fran include fran chising-relat chisors, fran ed matters. chisees and suppliers to franchising the sector. Our expertise and experien franchising ce cover all legal issues and our netw domestic and internat allows team ional ork of internat members to stay in touc ional affiliatio h with glob ns al franchising and developm trends Our experien ents. systems, inclu ced team has acted for man ding some of the best-kno y new and emergin g franchise We also mai wn names ntain solid in Australi wor an franchising. king relations advisers in hips with othe the franchis ing sector, r skilled prof allowing us essional services beyo to provide nd the scop advice and e of most law firms.

tionships chiserela www.fran

professional services listing

Professional Services listings are available for companies such as lawyers, accountants, consultants, who service the franchise industry. The advertisement is a full quarter page in size and includes a 200 word description and a logo or image of your choice. A Professional Services listing runs for a full 12 months in both print and web formats.

a-z listing An A-Z listing offers an alternative option for a more conservative approach to advertising whilst still providing consistent exposure over a 12 month period. The A-Z listing is available in all our magazine format publications and includes a 150 word description of your business, plus your logo in full colour. This is also replicated on our website for the full 12 months.

Field Support ent Low start up investm

SUMOSALAD SumoSalad is Australia’s most commercially over successful healthy fast food franchise; serving 145,000 customers each week. We’re on a mission to recruit like-minded franchisees who want to the provide healthy, nutritious food and be part of solution to Australia’s obesity crisis. SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

TACO BILL Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following food since its inception in 1967. Taco Bill’s Mexican is fun, fresh and affordable and presented in a

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, it delicious and convenient is as popular now as was in 2003. If you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business Development on 0418 870 920 or email from graham@sumosalad.com who’d love to hear you.

restaurants as well as Australia’s largest Margarita even Pancho Villa (fishbowl) - giving the restaurant more flavour and authenticity! With 37 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s in Mexican wave with expansion plans nationally metro and regional areas.

–

www.businessfranchiseaustralia.com.au casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including rice Taco Bill’s special salsas, quesadillas, fajitas, tacos. and frijoles, enchiladas, burritos, nachos and Thirty brands of tequila are on offer at the various

If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

rates

1 issue

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FRONT COVER

$4000

INSIDE FRONT COVER

$2866

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INSIDE BACK COVER

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OUTSIDE BACK COVER

$3115

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FOCUS FEATURE

$2800

PROFILE / SOS

$2695

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FULL PAGE

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PROFESSIONAL SERVICES LISTING

$2395

A-Z LISTING

$2195

For all your advertising and media solutions on your franchise development, contact: Kathleen Lennox Sales & Marketing Manager Phone: 03 9787 8077 Fax: 03 9787 8499 Email: kathleen@cgbpublishing.com.au

Maria Cook Sales & Marketing Executive Phone: 03 9787 8077 Fax: 03 9787 8499 Email: maria@cgbpublishing.com.au

www.businessfranchiseaustralia.com.au

T h e

m a g a z i n e

f o r

f r a n c h i s e e s

AUSTRALIA and NEW ZEALAND

2013 editorial FEATURES & DEADLINES Issue Jan/Feb 2013 – BFA 7#2

Features Edit deadline

Home V’s Mobile

sales deadline on sale date

23 Nov 2012

30 Nov 2012

4 Jan 2013

Mar/Apr 2013 – BFA 7#3 Health, Fitness & Beauty

25 Jan 2013

1 Feb 2013

1 Mar 2013

May/Jun 2013 – BFA 7#4

Business Services / IT

28 Mar 2013

5 Apr 2013

3 May 2013

Jul/Aug 2013 – BFA 7#5

Retail

31 May 2013

7 Jun 2013

5 Jul 2013

Sep/Oct 2013 – BFA 7#6

Food & Drink

2 Aug 2013

9 Aug 2013

6 Sep 2013

27 Sep 2013

4 Oct 2013

1 Nov 2013

Nov/Dec 2013 – BFA 8#1 Building & Landscaping

• Distributed Australia and New Zealand wide through Gordon & Gotch • Mailed to every franchise system in Australia and New Zealand • Available and promoted at state franchise expos

• Selected banks and libraries • Available via our website www.businessfranchiseaustralia.com.au • Now available as a fully downloadable App from Apple and Andoid via Pocketmag ad many other outlets

www.businessfranchiseaustralia.com.au

production guidelines Crop Marks

(offset to 6mm, so they DON’T ENTER INTO THE BLEED AREA)

Bleed

¼ PAGE ADVERT ½ PAGE VERTICal ADVERT

(extend artwork out 5mm past the trim area)

Trim

(‘safe’ area generally 7-10mm in from margin)

Artwork area

(‘safe’ area generally 7-10mm in from margin)

½ PAGE HORIZONTAL ADVERT

Full Page: Type area 185mm wide x 272mm high Trim size 210mm wide x 297mm high With 5mm bleed 220mm wide x 307mm high ½ page Horizontal: 185mm wide x 135mm high

image/logo specifications When supplying images please follow the following guidelines: • All images are to be supplied as HIGH RESOLUTION, CMYK, 300dpi files • All images to be at, or bigger than, the finished size that will be appearing in the magazine • All images to be TIF images or Level 12 JPG files, or Illustrator editable files • Publication is CMYK only. Do not use spot colours.

½ page Vertical: 90mm wide x 272mm high ¼ page: 90mm wide x 135mm high All ads are to be supplied as print ready PDF’s with 5mm bleed and trim lines.