profile: Anne’s Pantry
Anne’s Pantry leads the way with a fresh new take on food service franchising
For some time now, lunch onthe-go has meant a dash into the nearest burger or chicken drivethrough and having to settle for a fatty or fried package of questionable nutrition and taste. But for many people, this was just not good enough! Increasingly, the expectation is that lunch and dinner must be not only be good healthy food but delivered in a fast in-out service. And this service must be from genuinely friendly staff who prepare your order exactly as you like it, using fresh ingredients brought in that morning. Welcome to the ‘next-gen’ lunch and dinner take-out food retailer – Anne’s Pantry.
An old philosophy relevant for today Anne’s Pantry founder and CEO, Kien Nguyen, is proud of what he has achieved so far and looks forward to a bright future as the company prepares to expand rapidly. “We began with an established business that boasts a history going back nearly a century,” says Kien. “Anne’s Pantry started with a home-bake kitchen and a passionate pastry chef who believed that food made with concern for taste and nutrition would always be better than a factory-made product.” Kien’s philosophy continues this tradition today. “Anne’s Pantry franchises, like our Always Fresh & Tasty menu, are very much a franchise opportunity In Tune With Today’s World. We have five outlets currently open in Melbourne’s eastern suburbs. This year, Anne’s Pantry will open further franchises throughout Melbourne,” says Kien. Each new Anne’s Pantry franchisee is provided with a genuine ‘turn-key’ business where all the background research and development work has been done for them. They step into a ready-to-go business that provides them with everything they need to be successful.
their proven designs, the company fits out the store with Anne’s Pantry corporate branding and interior decor. Operating Systems ready to go. The franchisee’s new business is automatically linked with Anne’s Pantry central operating system, and this controls every aspect of the daily in-store sales and administration functions. Training for Franchisee and staff. At the beginning of the franchise, the new franchisee attends a structured training program in one of the company’s stores and at the central head office. Here they ‘learnby-doing’ every aspect of how their business operates. Premium food menu. The Anne’s Pantry menu of lunch, dinner and snack foods is different from the average fast-food takeaway chains. It has been carefully crafted to be not only healthy, in line with consumer expectations, but is Always Fresh & Tasty. The proof is in the customers’ reaction – they love it!
Practical and relevant support
Local area marketing. Anne’s Pantry does not charge any marketing fees to its franchisees. Yet, they provide a fully balanced program of local area and brand marketing across the network. This includes active social media communication and local area promotions.
Fully set-up Anne’s Pantry outlet. Anne’s Pantry demographic specialists select the best location for the new outlet, then negotiate the lease and secure it for the franchisee. Using
Customer responsive add-ons. In this everchanging world, Anne’s Pantry franchises are continually being updated in response to customer expectations. Already included in
50 business franchise MAGAZINE
the franchise is a tailored catering service for events and business functions, and links to the most popular food delivery services.
A new franchise business going places All in all, the Anne’s Pantry franchise business opportunity is as relevant and up to date as its fresh and tasty menu, giving customers what they want and providing their franchisees with a business model that is exactly right for the decade ahead. Backing these expansion plans, Kien’s company has recently invested in a state-ofthe-art centralised facility that will streamline its food production and distribution systems, bringing further efficiencies and bulk buying discounts to its expanding network of franchisees. “We are very excited about the future,” says Kien. “We know we have the right formula and we welcome enquiry from people who want to be part of something special and different. That is, an easy to operate familyfriendly business with the backing of a proven franchise company.” For more information about franchise opportunities with Anne’s Pantry, contact the company’s franchise marketing consultants: Colin Crawford National Franchise Manager Wollermann Franchise Developments 0425 838 800 ccrawford@franchisedeveloments.com.au
