Franchising usa T he ma g a z ine for franchisees
VOL 04, ISSUE 2, dec 2015
$5.95 www.franchisingusamagazine.com
subway
largest qsr restaurant CHAIN in the world special
retail Franchising supplement
Sleigh
stocking the
5 keys to
franchise success LATEST NEWS
FINANCIAL ADVICE FROM THE BANKS
TOP LAWYERS’ ADVICE
Franchising usa T he ma g a z ine for franchisees
FRANCHISING USA VOLUME 4, ISSUE 2, 2015 president: Colin Bradbury. colin@cgbpublishing.com
Publisher: Vikki Bradbury. vikki@cgbpublishing.com
Advertising Sales: Kimberly Kutnick kimberlyk@cgbpublishing.com
Editorial Department: editor@cgbpublishing.com
Assistant editor: Diana Cikes editor@cgbpublishing.com
Editorial team: Diana Cikes Gina Gill Rob Swystun
Production: usaproduction@cgbpublishing.com
DESIGN: Jejak Graphics. jejak@bigpond.com
COVER IMAGE: Suzanne Greco - subway
CGB PUBLISHING Canadian Office: 676 Wain Road, Sidney B.C Canada V8L 5M5 U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:
SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org
from the
Publisher
“Christmas is a season not only of rejoicing but of reflection.” - Winston Churchill
Welcome to the December issue of Franchising USA. With the holiday season upon us, we’ve packed this issue with stories and tips to help you celebrate and reflect on your own business goals as the year draws to a close and you prepare to move into a new year. On the cover is Subway, which has recently named Suzanne Greco as President of the Largest QSR in the World. Turn to pages 10-11 to learn how Greco plans to take this franchise to the next level of its business success. Our Special Feature this month is Retail Franchising, where we take an in-depth look into an industry that thrives during the busy holiday shopping season. On the Cover is Massage Green Spa, which examines how this Massage Franchise Cultivates a Strong Corporate Culture. You will also find expert advice on the retail industry, where you can learn how to Understand the Significance of Signage for Franchise Tenants and read The True Story of Breaking into the Retail Market. And be sure to read how Female Entrepreneurs Are Reaping Big Rewards in Resale Franchising.
Our main Veterans in franchising supplement this month features SOLDIERFIT, where you can learn how this military inspired fitness center franchise is Building the American Dream. We’ve also included some informative articles that examine Veterans Discounts in the Franchising Industry and why retired combat veterans are The Lucky Ones, as well as tips for Funding a New Business Adventure. As always, we feature great advice from our industry Experts, including George Knauf who reveals the 5 Keys to Franchise Success, and Vladik Rikhter on Why Mobile Technology is Your Franchise Managers’ Best Friend. Lauren Reid shows you Why Franchises Need to Adopt Mobile Marketing and How to Do It, and learn from Yan Krupnik about Stocking the Sleigh with Smarter Inventory Management for the Holidays. Don’t forget to check out the latest in industry news on pages 6-9, and take some time out from the busy malls to shop around the popular A-Z franchise directories listed at the back of the magazine. Happy reading during the holidays! Vikki Bradbury Publisher
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchising USA
a nchsing usa f ra nchising usa
Page 3
Contents
december 2015
On the Cover
10 Cover Story: Suzanne Greco Named President 64 Stocking the Sleigh: Smarter Inventory of Largest QSR in the World
22 5 Keys to Franchise Success
40
14
54 Retail Franchising Feature
Management for the Holidays
70
In Every Issue
Women In Franchising
06 Franchising News Announcements from the Industry
16 Stacy Brown, Chicken Salad Chick founder
27 Veterans Supplement News and Information for Veterans in Franchising 54 Feature Article Retail Franchising
Spotlight On Service 44 Primero Systems
72 A-Z Franchise and Services Directoy
Franchisor In Depth
64
18 Fuchsia Spa
Franchising USA
Question Time 24 Q&A with Joe Schumacher
18
Expert Advice 12 Franchise Conventions Still Matter Kyle Zagrodzky, President, OsteoStrong 14 Why Franchises Need to Adopt Mobile Marketing and How to Do It Lauren Reid, Director of Franchise, G/O Digital 22 5 Keys to Franchise Success George Knauf, Senior Franchise Business Advisor, FranChoice 40 Why Mobile Technology is Your Franchise Managers’ Best Friend Vladik Rikhter, CEO & Co-founder, Zenput
66 Steps to Take When Managing a Crisis Matthew Jonas, President, TopFire Media
38
64 Stocking the Sleigh: Smarter Inventory Management for the Holidays Yan Krupnik, Business Development Manager, Retalon
70 The Broad Approach David Banfield, President, The Interface
Financial Group
Retail Franchising Supplement 48 Retail Industry News 52 Cover Story, Massage Green Spa 54 Retail Franchising Feature
60 Women in Franchising, Female Entrepreneurs Are Reaping Big Rewards in Resale Franchising NYT Franchise Company 62 Understanding the Significance of Signage – for Franchise Tenants Jeff Grandfield and Dale Willerton, The Lease Coach
44
58 The True Story Of Breaking Into The Retail Market Charles Bonfiglio, Tint World
f ra nchising usa
what’s new!
CHRIS MILLS OF JOEY RESTAURANTS INVITED TO JAMES BEARD HOUSE FOR THIRD TIME: Brings coastal culinary experiences from wild Tofino to vibrant L.A. to New York City Chris Mills, Executive Chef of JOEY Restaurant Group, will be cooking at the prestigious James Beard House in New York for the third time in his culinary career. “It’s an honour to be invited back for a third time to the James Beard House,” said Chef Mills, “it couldn’t come at a more exciting point for us here at JOEY. With the opening of our first Los Angeles location, JOEY Woodland Hills, I thought this would be a great opportunity to honour West Coast cuisine from the wild and abundant coastal surfing town of Tofino to the cultural and vibrant city of Los Angeles.” “The menu is inspired by the foods wild and grown from the two regions of Tofino and Los Angeles,” said Mills, “we will be hosting a very California-inspired reception that pays tribute to the abundant and exotic street fare you would find in LA. In contrast to this, the dinner will feature an array of West Coast traditional dishes that are both hearty and comforting.” Near to Chris’ heart is sustainability and having a relationship with his food beyond the menu. When asked about a dish he was most excited to bring to James Beard, Chris mentioned the USDA Prime New York Strip served with crispy mashed potato, chanterelle mushrooms and a Humboldt Fog blue potato gratin. www.joeyrestaurants.com
Mr. Appliance Rolls Out New Technology Platform Mr. Appliance, one of North America’s leading appliance repair franchise systems, has rolled out a technology platform that allows customers to book appointments online. The brand, which has more than 180 locations throughout the United States and Canada, provides full-service residential and light commercial appliance repair. By visiting MrAppliance.com, customers can easily schedule a service for one of
Franchising USA
Mr. Appliance’s trusted and experienced technicians to arrive on time and deliver the brand’s promise: service that is fast, efficient and detail-oriented. In addition, the brand has made the transition to go paperless whenever possible by using technology to help make repair services faster and more eco-friendly. iPads are used instead of traditional paper pricing guides, and email statements are utilized as opposed to paper copies.
Mr. Appliance’s technological platforms allow the brand to provide more convenience for customers, which has been a key contributing factor to the brand’s growth. The Mr. Appliance brand has maintained immense success and expansion for more than a decade, and hasn’t missed a quarter with same store sales growth in 11 years. www.mrappliance.com
Coyote Ugly Launches International Franchise Expansion Coyote Ugly, the rowdy, western-themed bar that inspired a big-screen movie starring Tyra Banks, is exporting its version of honky-tonk abroad. With 20 locations already open and operating in nine states and four countries, the 22-year-old bar, which started in New York City’s East Village, is focusing on aggressive franchise expansion in non-U.S. territories, including Australia, Canada, Japan, Mexico, South Africa and the United Kingdom, among others. “I always saw bartending as a means to an end, but I think it never really hit me how far this thing had gone until we started opening saloons abroad,” said founder Liliana ‘Lil’ Lovell. “As Coyote Ugly’s fame continues to grow, we look forward to taking the world by storm one boot-stomping, drink pouring bar at a time.” Since its auspicious start in 1993, Coyote Ugly has become widely recognized as the most famous bar on the planet, featuring beautiful female bartenders and dancers who have made pouring drinks an art form. Each night sexy, sassy, toughtalking “Coyotes” ascend the bars to entertain the crowd with choreographed dances, songs, games, body shots and much more. As for the drinks, the rule is hard-nosed: no “frou frou” shaken or stirred concoctions, and nothing that requires a blender or more than two ingredients to make. For more, visit www.coyoteuglysaloon.com/franchising.
Stop Trying To Keep Up With The Joneses: They’re Broke Anyway Book by Brad Berger, CFP®, CLF® Life is about determining what you really want and figuring out how to make it happen. Each of us needs to strike a balance - all it takes is understanding what is truly important to you. Stop Trying to Keep Up with the Joneses: They’re Broke Anyway is author Brad Berger’s personal approach to financial planning that goes beyond investment options, performance, and avoiding risk to help you identify your family’s dreams and to start planning together to make them happen.
Inside, you will learn to: • Align your financial choice with your most important goals and most deeply held values • Put your entire financial house in order and keep it that way • Have confidence in your plans and your future in any financial market • Focus on the things in your life that are more important than money www.amazon.com/Stop-Trying-KeepWith-Joneses/dp/1599325144
Franchising USA
f ra nchising usa
Page 7
f ra nchising usa
what’s new! Black Bear Diner Ends Year with Strong Growth, New Openings Black Bear Diner, the award-winning family dining concept with a heavy footprint in the western Unites States, closed out 2015 with robust growth and new restaurant openings. The concept has experienced increased same-store-sales over the last 19 quarters and opened up eight new locations this year; four restaurants were opened up in Q4 alone. The 74-unit concept is on pace to open up 100 locations by 2018. “The brand is resonating in new and existing markets and we are comfortable with letting the brand evolve slowly and steadily,” said Doug Branigan, vice president of franchising for Black Bear Diner. For 2016, the brand is projected to open up 14 new units – eight corporate locations and six franchised locations. To close out 2015, Black Bear Diner will open up restaurants in Colorado Spring, CO, Danville, CA, Elk Grove, CA and Vancouver, WA. “We’re truly humbled by the growth,” continued Bruce Dean, co-founder of Black Bear Diner. “We love delivering the comfort food classics, personal service and homey atmosphere that have become synonymous with Black Bear Diner.” Black Bear Diner is an award-winning family dining concept offering bear-sized food portions at an excellent value with locations spread across eight western states. www.BlackBearDiner.com
Franchising USA
Primrose Schools Announces Expansion on the West Coast
Early education franchise opportunities continue to grow along the West Coast and in California with Primrose Schools®, a high-quality early education and care provider, with more than 300 independently owned and operated schools. The children’s services franchise sector – including Primrose Schools – continues to develop rapidly. In fact, child care franchises are projected to reach $54.5 billion by 2019, according to industry research firm IBISWorld. “It’s an exciting time for the early education franchise industry, considering the latest U.S. Census reported that there are 25 million preschool-aged children in the U.S.,” said Chris Goethe, vice president of franchising for Primrose Schools. “As the demand for high-quality early education and care continues to grow on the West Coast and all across the country, Primrose Schools is experiencing record expansion in order to serve these children and their families.” Just last year, Primrose Schools opened 19 new schools including its first school in California, spreading the brand’s reach coast-tocoast. The company has since identified four key markets on the West Coast, including Los Angeles and San Francisco that are ready for immediate expansion. Primrose School of Pleasanton – the first Primrose school to open last year in California – has been extremely well-received in the community, reaching a 100 percent enrollment rate within its first year in operation. For more information on franchising opportunities with Primrose Schools, visit www.PrimroseFranchise.com.
for workers who don’t have access to an employer-sponsored plan. myRA was designed to be easy for both employers and employees. A franchise owner or franchisee does not need to administer accounts, contribute to them, or match employee contributions. They simply share information with employees and set up payroll deductions into employee myRA accounts. Employers who do not use direct deposit for payroll can tell their employees about the other ways to fund a myRA account – from a personal checking or savings account, or a federal tax refund.
Help your employees save for retirement with myRA® As business leaders, franchise owners know how important it is for their employees to start saving for the future. However, many franchisees, especially those with part-time workers, aren’t in a position to offer retirement savings plans to all of their employees.
According to a 2015 Federal Reserve report, among workers who do not participate in a 401(k) or other defined contribution plan, 42 percent say it’s because their employer does not offer one. The U.S. Department of the Treasury recently launched myRA, a simple, safe, and affordable retirement savings account
For workers, myRA has no fees, carries no risk of losing money, and has no minimum balance or contribution requirements. In addition, accounts stay with employees, so savers can continue to use the same myRA account even if they move to a new job. myRA is just one piece of the puzzle when it comes to retirement savings for franchise owners and their employees, but it’s an easy way for people to start taking control of their financial futures. For more information, visit myRA.gov.
Pieology Pizzeria Hires Randy Carucci as Vice President of Real Estate Industry Veteran Joins Popular Custom Pizza Concept’s Leadership Team
Carucci joins the Pieology team with over 35 years of experience in his field, with a specialized focus in franchised restaurant concepts, working with leading national brands including The Counter, Panera Bread, Baja Fresh Mexican Grill, Jamba Juice, Cinnabon, and Sunglass Hut.
development make him an ideal addition to our leadership team,” said Carl Chang, Pieology founder and CEO. “We take great responsibility in setting our franchise partners up to succeed, and we’re committed to spending the time necessary to secure high quality real estate, which will help fuel the success of our franchisees for the long haul. Randy’s skillset will be valuable in upholding our strict standards.”
“Randy’s exceptional real estate background and his decades in restaurant
“I’ve had the opportunity to work for a number of prominent restaurant brands
Pieology Pizzeria, has announced Randy Carucci as its new Vice President of Real Estate.
throughout my career and Pieology is no exception,” said Carucci. “I am thoroughly impressed with the successful model that Carl Chang and his leadership team have designed for Pieology and, after doing my homework on the fast casual custom pizza segment, it’s clear to me that I’ve joined the category leader.” www.pieology.com
Franchising USA
f ra nchising usa
Page 9
cov er sto ry
Subway
Suzanne Greco Named Pres
Largest QSR in the W
Since the first board meeting of Subway around her parent’s kitchen table, Suzanne Greco has seen her brother’s family-business grow into the world’s largest quick service restaurant. Earlier this year, she was named President of Subway. At the time of her appointment as President, Subway’s Founder and then CEO Fred DeLuca explained, “Suzanne has accomplished a great deal with
Franchising USA
Subway and I know there are many more terrific things to come. I have always been impressed with Suzanne’s relentless desire to make continuous improvements to our products and customer experience.” Suzanne’s first formal position at Subway was as a Sandwich Artist in 1973. Since that time, she has worked her way through the ranks within Subway. For 24 years, she led the research and development team, spearheading many important initiatives designed to continuously improve the menu and customer experience. In 1996, Suzanne facilitated the creation of the Independent Purchasing Cooperative (IPC) to handle the SUBWAY® brand’s product purchasing. Today there are five IPC co-ops around the world providing the brand’s global supply of food and packaging at quality standards.
The hard work of Suzanne and her team earned industry recognition. This includes the Menu Masters Award for “Best Menu/ Line Extensions” in 2001, “Menu Strategist Award” from Restaurant Business Magazine in 2004, and the Menu Masters Award for “Healthful Innovations” in 2011. She explains that her “primary focus is to make our family business even better by making improvements wherever we can, especially at the story level where the food and instore experience is critical to keeping our customers happy and coming back.” Earlier this year, the brand announced that it will remove all artificial colors, flavors and preservatives from its sandwiches, salads, soups and cookies in North America by the end of 2017. Not satisfied with just that, the brand recently
sident of
World
“Many of the improvements have been made as a result of an ongoing effort to make the brand’s food even better.” - Suzanne Greco, President, Subway business and we are always looking for new ways to make our products, our customers’ experiences and our menu even better,” Suzanne said. Improvements don’t stop with the food, though. As a part of the restaurant chain’s continued commitment to making its restaurants and operations more socially responsible, the Subway brand has made LED lighting standard for all new and remodeled restaurants. This important upgrade will provide energy-efficient lighting that, in 2014 with a small percentage of stores participating, saved 21.9 million kilowatt hours – enough energy to power 1,996 households in a single year.
announced that it is beginning to transition to serving only protein from animals that have never received antibiotics across all of its 27,000 plus U.S. restaurants starting in early 2016. The transition to chicken raised without antibiotics will be completed by the end of 2016, the transition to turkey raised without antibiotics will be completed by 2019. The pork and beef transition will be completed in 2025. Many of the improvements have been made as a result of an ongoing effort to make the brand’s food even better. Suzanne said this is also an answer to consumers who are more mindful of what they are eating. “Our commitment to serving our customers the highest quality products has always been the cornerstone of our
This news follows a number of recent environmental milestones for the Subway chain, including adding to the brand’s number of “Eco-Restaurant” certified store locations. Additionally, several more Eco-Restaurants are in various stages of development and an increasing number of franchisees are incorporating green elements into their existing stores. “We know there is much more work to be done, but every step taken in every restaurant is one more step towards our social responsibility and sustainability goals.” As a part of the restaurant chain’s continued commitment to making its restaurants and operations more socially responsible, the Subway brand has taken significant steps in recent years as part of its environmental commitment, including:
(California Air Resources Board) and Green Seal certified • Exclusively offering napkins made from 100% recycled fiber, processed chlorinefree, and printed with soy or waterbased inks • Ensuring a majority of the packaging used in North American stores is made with recycled content which can be recycled or composted where facilities exist • Using salad bowls and lids made from two recycled plastic water or soda bottles (20 ounce), diverting 141 million bottles from landfills last year • Adding 95% post-consumer recycled material to redesigned catering trays, reducing about 3 million pounds of plastic materials from going directly into the waste stream each year
• Standardizing low-flow faucets/taps with increased water pressure in all Subway restaurants; this small change annually saves an estimated 277 million gallons of water
The Sacred Heart University graduate is optimistic about her new role and the direction she will take the brand. She commented, “With the dedicated and seasoned management team in place, along with our active franchisee and development agent groups, I know we will be able to accomplish a lot together.”
• Using cleaning supplies that are CARB
www.subway.com
Franchising USA
cov er sto ry
Page 11
ex per t advice
Kyle Zagrodzky, President, OsteoStrong
Franchise Conventions Still Matter In a technological age when connecting, learning, and even signing contracts is as easy as a few keystrokes and mouse clicks, are traditional conventions still relevant for franchises? Do the benefits justify the planning, cost, and time involved? In one word: Absolutely. Conventions are a time honored tradition where individuals gather based on a common interest. They provide a chance to get updates, hear from leaders, learn about what’s new, strengthen personal connections, and show people what to look forward to in the future. They are pillars of every major movement, including brands,
Franchising USA
political parties, professions, and hobbies. For franchises, conventions provide an annual venue to share a specific agenda, network with peers and leaders, sharpen business skills, train on new systems and products, and learn the latest from the corporate office. Though the online world packs plenty of punch and delivers incredible benefits to franchise culture and success, there is no alternative for the power of getting everyone from the team in the same room.
Conventions motivate everyone Franchisees have a lot on their plates, from daily chores like making sure the windows are clean to achieving monthly and quarterly sales goals. A franchise is there to provide infrastructure that paves the way to success, but as time goes on, people can get bogged down in the daily grind and lose a little of the spark that first ignited a their passion. Conventions recharge that excitement and energy. People not only connect
with other players on the team, they hear from brand leaders who are excited to share milestones and reveal the next big thing. Hearing directly from the CEO and executive team lets people see firsthand where the brand will be headed over the next few years. It’s the perfect opportunity to cheer for successes, see people face to face, and power up.
A convention reconnects franchisees with the “why” a business is built on Conventions are an opportunity to remind everyone of the “why” in a business—the core beliefs behind what the franchise is and what it is not. This is vital for established brands that want to remind people of who they are or introduce people to an updated persona, but it’s equally important for new and growing brands that are still defining their sense of self. When a brand is new and everyone is working to establish the right vibe, language, and personality a franchise will
provide complete, instant online training tools and documents around the clock.
“For franchises, conventions provide an annual venue to share a specific agenda, network with peers and leaders, sharpen business skills, train on new systems and products, and learn the latest from the corporate office.” project, everyone has an opinion about how things should be done. People want to influence or change the spirit of a brand when it’s in its infancy, and a convention is an opportunity to gel what truly sets the original vision apart and makes it worthy of preservation.
Conventions are a practical way to get everyone on the same page No matter how many town hall meetings and online teaching resources you have, there’s something unique about sharing information with an entire group in one place. Conventions open the door for sharing updates on tools, systems, and developments that support both daily operations and the brand vision. This is the practical side of what makes conventions so valuable. When everyone is in the same space, it’s much easier to be on the same page. Franchisees are bound to be a diverse group of people. They’ll come from
different backgrounds and geographical regions, and though they’ll share core values that drew them to the franchise family, they’ll each represent different reasons for starting a business under the brand. Diversity is a powerful force that makes every organization infinitely stronger, and as a brand we want every team player to know how much power they have. Conventions provide a platform to share those stories and forge connections, but large group meetings also get people on the same page.
Although technology is an outstanding tool, there is no substitute for interacting in person. We can learn online and make friends online, but there’s nothing like the connection that is formed when people meet face to face. Seeing people’s expressions in living color, being open to surprises that may become inside jokes for years to come, and engaging with a live-action speaker are things that only a convention can provide. The internet is miraculous, but conventions have no equal when it comes to strengthening relationships that will enrich company culture and make working together more productive, cooperative, and fulfilling. Kyle Zagrodzky is president of OsteoStrong, the health and wellness system with a focus on stronger bones, improved strength, and balance in less than 10 minutes a week using scientifically proven and patented osteogenic loading technology. OsteoStrong introduced a new era in modern fitness and anti-aging in 2011 and has since helped thousands of clients between ages 8 and 98 improve strength, balance, endurance, and bone density. In 2014, the brand signed commitments with nine regional developers to launch 500 new locations across America. Today, the OsteoStrong brand is staying true to its growth towards a brand with global reach with the addition of more franchise sales and new regional developers. www.osteostrong.com
Nothing compares to face-toface interaction When we set out to build our franchise, two of our primary goals were keeping franchisees as connected as possible and making comprehensive training tools available 24/7. Technology made achieving both of those goals possible from the start, allowing us to create social groups through Facebook that let franchisees ask questions and get to know one another as well as
Kyle Zagrodzky
Franchising USA
ex per t advice
Page 13
ex per t advice
Lauren Reid, Director of Franchise, G/O Digital
Why Franchises Need to
Adopt Mobile Marketing and How to Do It In a world where consumers demand personalization and localization, it’s crucial for businesses of any size to be engaged in a full digital marketing strategy. However, to remain relevant and topof-mind, it’s especially important for businesses to be on the leading edge of digital marketing, including mobile marketing. The mobile conversation has been growing larger, and with more Google searches taking place on mobile
Franchising USA
devices than on computers in 10 of the world’s most populated countries, that number will only continue to grow. The implication of mobile marketing’s rapid growth on franchises is significant, especially since franchises have been recognized as slow to adopt mobile marketing. In fact, fewer than 50% of all franchises responding to a G/O DigitalFRANdata survey feature mobile site optimization, and even fewer utilize apps, mobile offers and text messages in their digital marketing strategy. Overall, franchises can be slower to adopt new trends, which can result from the volume of stakeholders involved in major systemwide decisions; prioritization of other digital marketing efforts; or, in the case of
mobile, a lack of knowledge. Mobile marketing typically requires higher investments and more complex systems to implement, which can be tricky for franchises. However, the lower rates of adoption do not mean franchises don’t understand the significance of mobile marketing’s impact. The implementation of a mobile marketing strategy really depends on how a franchise is set up at the corporate level, where, in larger organizations, the marketing plan is frequently created and all but executed for franchisees. It falls on the corporate office to ensure all digital marketing channels and platforms are optimized. And since many larger brands already have an overarching corporate
“In October 2015, Google announced that mobile searches now exceed desktop searches worldwide.” mobile technologies in the marketing strategy. Though the mobile conversation is still somewhat new, franchises need to understand how picky today’s users are. It’s simply not enough to have a site that’s visible on a mobile device. Pinching and moving the page doesn’t make for an optimal user experience, and customers will abandon a site if they can’t find what they’re looking for almost right away. Franchises need to overhaul their sites to feature adaptive technology so when a user looks at the site on a mobile device, it’s optimized for the smaller screen. They also can limit the number of internal links and reduce the amount of content, while still featuring keywords for which the site is trying to rank. marketing strategy, franchisees don’t get a say in the mobile strategy or mobile site’s appearance. For smaller or less complex franchise brands, keeping consistent messaging across locations can be challenging, especially when franchisees are responsible for carrying out a marketing plan in a self-guided way. It thus isn’t surprising that many franchisees might not be first to jump on new mobile marketing tactics. So what does this mean for franchises as a whole? Like any business, a franchise has to develop basic mobile marketing strategy, beginning with looking at mobile as its own marketing plan. Not just a channel, mobile requires much more attention due to the very specific behaviors of mobile consumers. In October 2015, Google announced that mobile searches now exceed desktop searches worldwide. Given the search engine giant’s influence on how businesses are discovered online, it’s important for franchises to pay attention and adapt to
Messaging also is very important on mobile; it should be aimed at a user who is on the go, rather than stationary at a desktop computer. Mobile offers based on the user’s location benefit franchisees and serve click-to-call capabilities. In addition to an excellent user experience and correct messaging, it’s worth noting the ongoing updates to Google’s and Facebook’s mobile algorithms. “Mobilegeddon,” Google’s mobile algorithm update launched in early 2015, shifted the way websites appear in search results, based on their mobile-friendliness. According to Search Engine Land, preference is given to sites that are mobileoptimized, feature accurate location information, load quickly and don’t utilize Flash animation. The next step – and one of the most important ones – in being found online is claiming your franchise locations’ maps listings and ensuring their accuracy. We’re in a “nearby” culture, where we want to be able to find the closest business, with its contact information, ratings and description. Maps listings are notoriously tricky for franchises, given multiple locations, past owners of specific locations
Lauren Reid
and shifting contact information. Franchisees should claim their maps listings; update location addresses, phone numbers and hours; and generally clean up any old or inaccurate information. This information plays into the search engine algorithms and customers’ ability to locate a franchise’s business. Given the growing prominence of mobile, franchises need to seriously consider integrating mobile into their overall marketing strategies. Despite the difficulty in implementing a brand-new strategy spanning franchise locations, prioritizing marketing dollars toward mobile will yield positive results and increased ROI across the board. It’s time franchises adapt to technology that is quickly becoming a fixture in consumers’ everyday lives. As G/O Digital Director of Franchise, Lauren Reid oversees the continuing development of the company’s franchise business. Before joining G/O Digital four years ago, she managed retargeting campaigns at eBay Enterprise, and she has a retail management background. Reid has worked with a wide assortment of national and SMB clients, including Kmart, Sears and 1-800 Flowers. She graduated from Arizona State University with a B.S. in Global Business Leadership and Management. www.godigitalmarketing.com G/O Digital-FRANdata survey
Franchising USA
ex per t advice
Page 15
wo m en in fr anch ising
S tacy B row n
Chicken Salad Chick In 2008, the Chicken Salad Chick concept was born in Auburn, Alabama, in the kitchen of stay-athome Stacy Brown. Brown attended the University of Auburn and had always been a lover of chicken salad. On her own personal quest to find the perfect chicken salad, she would order a chicken salad sandwich at every restaurant she entered. Brown began to work on her own original recipe at home and taste tested different recipe varieties on her friends and neighbors. She found recipe gold in a traditional chicken salad, which she suitably named Classic Carol. With a basket on her arm, a nod to the company’s current logo, and four different chicken salad flavors in hand, Brown
Franchising USA
embarked on her door-to-door delivery service.
Within three weeks, she had more business than she could handle and within two months, Brown’s love for chicken salad had turned into a thriving entrepreneurial business and people took note, including Auburn government officials. When Stacy discovered that the local county health department would not allow her to continue making and selling her delicious recipes out of her home kitchen, she decided to launch her first restaurant with the business expertise of her future husband and fellow founder, Kevin Brown. On January 7, 2008, with four staff members, 40 pounds of chicken salad in 12 flavors, Chicken Salad Chick opened its doors – and drive thru window. Within two hours, the restaurant had completely sold out.
Chicken Salad Chick has continued to grow and today, the brand has more than 40 locations across the Southeast, and has currently sold 141 franchises to be developed across the states of Alabama, Florida, Georgia, North and South Carolina, Tennessee and Texas. This year, Chicken Salad Chick entered several new markets, such as Charlotte, N.C.; Summerville, S.C.; Jacksonville, Fla.; Greensboro, N.C.; Orlando, Fla.; Tampa, Fla.; Ormond Beach, Fla.; Roswell, Ga.; Daphne, Ala.; and Asheville, N.C. With 20 new franchise agreements signed in 2015, Chicken Salad Chick is poised for exponential growth throughout 2016. The chicken salad-focused brand is aiming to open at least 40 restaurants in Southern U.S. markets next year, including Florida, Georgia, Texas, Mississippi, Louisiana, North Carolina and Alabama.
“Chicken Salad Chick’s story and success is built on the dream of Stacy and Kevin Brown, their drive for customer satisfaction, and of course, that original chicken salad recipe.” cheesecake are delicious options that fit the flavor of the season. The fall menu Chicken Salad Chick puts an edgy twist on a Southern classic, offering guests a “custom fit” chicken salad experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. Chicken Salad Chick is a place all chicken salad lovers can find something they enjoy. With 15 different chicken salads to choose from, there is something for every palate. All of the Chicken Salad Chick delicious scoops, sandwiches and side salads are prepared daily and served in a way that makes customers feel special, which is the Chicken Salad Chick difference. The chicken salad-based brand also knows how to keep their customer’s taste buds interested and introduces exciting limited time offers several times a year. Currently, the brand’s fall menu includes a Cranberry Apple Salad, Chicken Tortilla Soup and Pumpkin Cheesecake. In addition, the restaurants are featuring a special promotional trio appropriately named
Stacy’s Perfect Plate. Stacy’s Perfect Plate features one scoop each of Cranberry Kelli chicken salad and Pimento Cheese alongside Chicken Salad Chick’s signature Broccoli Salad. “The fall menu items are designed to appeal to guests who crave fresh, seasonal items like apples, cranberry and pumpkin during the fall season,” said Stacy Brown, Chicken Salad Chick founder. “I chose the sweet and savory flavor combination in Stacy’s Perfect Plate because each bite complements the next, and they are a perfect fall trio. All of our new fall menu items are too delicious to be missed.” And with holiday season in full swing, Chicken Salad Chick is offering exceptional catering items. The Holiday Pimento Cheeseball and Pumpkin Cheesecake make excellent additions for all types of events. Whether tailgating for a football game or hosting a Christmas luncheon at work, the cheeseball and
items will be available through Jan. 2,
2016 at participating Chicken Salad Chick restaurants.
Chicken Salad Chick’s story and success is built on the dream of Stacy and
Kevin Brown, their drive for customer
satisfaction, and of course, that original
chicken salad recipe. The “secret” recipe is available on their website and includes, “A
lotta chicken, barely enough mayonnaise to mention, ½ cup of everything your Mama
taught you in the kitchen, 1 cup of love for the people you are serving and a dash of
Southern style.” Along with the recipe, the site also gives simple instructions on how
to serve the southern favorite: “Keep your head slightly tilted, with a big smile and
a little wink as you say, ‘Hope y’all enjoy tha-yat!”
For more information on Chicken Salad Chick, visit http://www.chickensaladchick.com.
Franchising USA
wo m en in fr anch ising
Page 17
fr anch iso r in dept h
Fu chsia Spa
Skin Care Takes Center Stage at Newly Franchising
day spa
concept
Missing Out on Family Events Fueled Mom’s Desire for Business Ownership A high-pressure sales job in the competitive corporate arena, coupled with a young family, was simply unsustainable for Lisa Vukonich. At the time, Vukonich was working as an enrollment manager at a higher education institution in Phoenix, where she felt pressured to work long and grueling hours. As a result, she was missing out on important school functions and family events, and unable to be the mom and wife she wanted to be. In 2005, Vukonich turned to her boss and friend, Erin Owens, who was running into
Franchising USA
“We are looking for business-minded individuals to grow the concept while staying true to Fuchsia Spa’s core values and vibrant energy.” - Lisa Vukonich many of the same obstacles. After talking over lunch, the duo decided their corporate America careers and cushy salaries weren’t worth missing out on life’s most important moments and decided to leave their gigs to pursue their own venture together as founders of Fuchsia Spa.
Entrepreneurship is Second Nature Owens comes from a household of fruitful entrepreneurs. Over the course of her career, she spent time working in various industries including thoroughbred racing and higher education, deep down she knew business ownership was her true calling. “We put in a lot of hours for an amazing
company, learned a lot, and were given a tremendous amount in return,” said Owens. “However, what you start realizing is that you come up with all of these ideas and all these great execution plans, so why not do it for yourself, and for your own dreams? That way, when you walk away from it, it’s yours.” With the diverse set of skills and experiences she had acquired over the years, along with her entrepreneurial spirit, Owens was ready to apply those skills
lucrative area of the spa industry. If you look at the average revenue per visit of a skin care guest versus an average revenue per visit of a massage or nail client, it’s quite different.” Since its inception in November of 2006, Fuchsia Spa has focused primarily on filling this gap in the spa industry by staying at the forefront of aesthetics and by offering some of the most advanced treatments available, including dermaplaning, microdermabrasion and microneedling.
Surviving the Recession
to fulfilling her own dreams, rather than someone else’s.
Breaking Into the Lucrative Skin care Industry The pair shared an interest in skin care, which led them to look into several thriving spa franchises before ultimately deciding to build their own concept from the ground up. Deviating from competitors’ membership-based day spa models that seemingly focused heavily
on massages and offered “one size fits all” services, Vukonich and Owens built Fuchsia Spa around results-driven skin care and aesthetics. “There isn’t really another membershipbased spa concept out there that places a true emphasis on results-driven skin care. In fact, when we started looking into spa franchises, there were none that offered facials as the core of their business,” said Vukonich. “We found this surprising, particularly because skin care is the most
This unique day spa model proved successful for Fuchsia Spa when the recession hit and dozens of spas’ doors shuttered around its Mesa, Ariz. location. “We felt extremely fortunate to be able to come out on top. Making it through the recession without having to layoff any employees or cut hours, was a true testament to the business model we had built,” said Vukonich. Fuchsia Spa reported $1.156 million in gross sales in 2014; up 14.68 percent from 2013. Aesthetics/skin care made up 47.43 percent of Fuchsia Spa’s service revenue in 2014, followed by massages at 30.72 percent and nail services at 21.85 percent. With the day spa’s exponential growth year after year, Vukonich and Owens decided it was time to finally start letting others share their dreams and become owners of their own Fuchsia Spa. In December
Franchising USA
fr anch iso r in dep t h
Page 19
fr anch iso r in dept h
Fu chsia Spa
2015, long-time Fuchsia employee Shauna Owens, 30, and her sister Marissa Owens, 28, opened Fuchsia Spa’s first franchise location on High Street, a premier urban dining and entertainment destination in northeast Phoenix. Vukonich and Owens accredit only a portion of Fuchsia’s nine years of success to the skin care-centric spa services menu. The duo has not only remained hands-on at the ground level of the business, but also realized it takes a team to be successful. “With just two of us carrying out an initiative, it will never be as successful as it would be if a whole team was carrying it out. To this day, I think that is what makes us different. We rely on a team approach to be successful,” said Owens.
Looking to Grow Fuchsia Spa was named after the delicate, vibrantly pink fuchsia flower. Part of the flower family, the fuchsia flower differs from most other flowers for its unusual and exotic look and shape. True to its name, Fuchsia Spa breaks the traditional day spa mold by offering affordable, results-driven
Franchising USA
“We have grown our first location big by staying small. Our goal as a franchised business is to never lose touch. We want to stay close to our franchisees so that they can grow as well.” – Erin Owens skin care services in an unpretentious setting.
streams, including skin care, massages,
“We are looking for business-minded individuals to grow the concept while staying true to Fuchsia Spa’s core values and vibrant energy,” said Vukonich. “We have grown our first location big by staying small. Our goal as a franchised business is to never lose touch. We want to stay close to our franchisees so that they can grow as well.” said Owens.
recurring income through memberships;
The company is looking to attract the attention of professionals who are eager to become a part of a unique day spa concept that stresses aesthetics and skin care maintenance - a lucrative, yet untapped area of the spa industry.
every step of the way,” said Owens. “We
Fuchsia Spa is a fresh and exciting concept in the early stages of franchising, offering interested franchisees their pick of exciting territories. Additionally, the day spa’s business model offers multiple revenue
waxing and nail services; monthly
and retail products including the Fuchsia
Advanced Skin Care line, available only at Fuchsia Spas.
“We are dedicated to making sure our franchisees have all the right tools for
long-term success, and we are committed
to providing ongoing guidance and support have had extremely fun and rewarding
experiences during our time as owners
of Fuchsia, and our hands-on approach
will ensure that others will have the same wonderful experiences.”
For more information about getting into this lucrative and untapped market contact Fuchsia Spa, please visit FuchsiaSpa.com
ex per t advice
George Knauf, Senior Franchise Business Advisor, FranChoice
5 Keys
to Franchise Success As candidates call us looking for franchises their first questions, quite understandably, revolve around what makes a good franchise opportunity. What we try to learn as we work with them is if they have the characteristics that make for a successful franchisee. The combination of a great franchise opportunity and the right candidate can be powerful! The field of potential franchise owners has changed since I got into the franchise
Franchising USA
business over 20 years ago. Back then the bulk of the inquiries we saw were often people in the twilight of their careers looking for a small mom and pop type of operation to keep them busy and provide a little semi-retirement income. Today with the evaporation of the “contract� between employee and employer in corporate America where employees committed long hours and top productivity to employers that would provide long term secure income opportunities has led to a migration of the best and brightest in Corporate America to the world of franchise ownership. Were we used to see people in the twilight of their careers looking for small opportunities we now see professionals
in their prime looking to build huge portfolios. They are looking to build what past generations saw in Corporate America but to do it on their own and without the threat of downsizing or caps on their income. In short, they have so much confidence in their abilities that they are willing to hire themselves. But is confidence in the skills from your job enough to make you successful as a business owner? There will have to be a few more pieces to that puzzle that fall into place to be successful in franchising. It is important to remember that business owners tend to be generalists where employees are often educated and trained to be specialists.
“The franchising model is becoming a part of a proven system that you employ for your benefit… If you cannot follow anyone else’s system then franchising is not for you.” There is a way to bridge the gap and get specialists into a system where they have the support and resources they will require to pursue success. We build models of both our candidates and franchise brands so that we can find the places where candidates can fit into systems built for their specific skill sets. Even though we will be looking for complimentary systems for each candidate to drop into there are still some characteristics we will need to see in each candidate.
Desire – looking for a 10 out of 10: This is a big change that our candidates are considering they have to really want the outcome they are pursuing. What we are looking for is more than the decision to float a resume and try for a slight pay increase. I want to see passion in candidates as they talk about their goals and why they want to pursue them. In many cases what we hear is that their jobs have been unfulfilling and they worry about getting downsized. Those kinds of worries can create a real desire for a better solution.
Drive – looking for a 10 out of 10: Owning a business takes some work, of course how much varies by the amount of money you leverage to employ people to do the work for you. It is safe to say that even semi-absentee franchise opportunities will require some work to build out and get staff settled into. We want to see that candidates are willing to dive in and do the required amount of work when it needs to be done. Without a commitment to doing the work a business venture is a risky pursuit.
Decision Making – looking for a 7-10 out of 10: Whether you are the primary service provider or a hands-off semi-absentee owner we will need to see that our candidates are comfortable making business decisions. It surprises us time and time again how many people are fearful of making key business decisions. To some extent this may be a trait of being afraid of making a bad decision and getting downsized in their past jobs. In considering a business they will own we need to see that they are comfortable driving their own future. Those decisions will include ramp-up, hiring, marketing and much more.
Following a System – Need to see a 8-10 out of 10: The franchising model is becoming a part of a proven system that you employ for your benefit. If you are not able or willing to follow a particular system then you should not buy into that brand. If you cannot follow anyone else’s system then franchising is not for you. Franchise brands vary in how much flexibility is in their model. For the most part franchisees deliver the same products across the board, in the same way and with the same branding. Where flexibility is sometimes more noticeable is in how you grow your business. Franchisees are all part of the family and a good franchise system engages them for input on how to grow the model, but the system will generally move as one as opposed to all going their own directions. From a consumer point of view this is often a reason franchises are desirable places to shop and eat since they can drop into any location and have a consistent experience.
George Knauf
Management and/or sales skills – Need to see 8-10 out of 10 in one or a combination: Depending on what kind of franchise we go look at with our candidates they may have to employ management or sales skills in that role. The most common desired skill is management since growing a business will often include employees. Sales can come into play a little more where the owner will sell the product or service themselves. While there is more we look for, these characteristics should give you some idea of the basics. With the right desire, drive and other key criteria matched you will be off to a good start. Looking at franchise ownership can be a fun activity, hopefully you do the work to make sure that you are finding great franchises and are that they are a perfect fit for you. Mr. Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both startup and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980 www.FranGuide.com
Franchising USA
ex per t advice
Page 23
question time
Joseph Schumacher, CEO, Goddard Systems, Inc.
with Joe Schumacher Tell us about The Goddard School concept. With more than 25 years of experience in early childhood education, The Goddard School has grown from one location in southeastern Pennsylvania to more than 430 locations nationwide. The Goddard School concept is based on widely accepted childhood development and brain-based learning research that clearly indicates the deepest, most genuine learning occurs for children through play and fun activities. We foster the cognitive and social development of each child through fun activities that are lovingly guided by highly trained teachers.
How and when did you become involved with The Goddard School? When I was involved in a private law practice, I provided outside counsel to various franchise brands. One of my clients was The Goddard School. My brother Phil became CEO at Goddard
Franchising USA
in 1992 and grew the brand, which in 2002 was sold to private investor Wind River Holdings. After 20 years as outside counsel for Goddard, I left my law practice behind to join my brother, and in 2007 took on the role of COO. When my brother retired in 2009, I took over as CEO.
What are some of the advantages to being a Goddard School franchisee? With dual-income families being the norm, the demand for quality childcare is increasing. More than 15 million children under the age of 6 require childcare. Owning a childcare franchise helps to shape young minds and can also be emotionally fulfilling. Additionally, franchisees receive an extensive support structure and guidance to help achieve personal and business goals. Our dual-management model allows franchisees to run the business and develop relationships while the Education Director, degreed in Early Childhood
Education, is responsible for curriculum, programming and teacher development. An additional advantage is that being a Goddard School franchisee can be both personally and financially rewarding.
Who is your ideal franchisee? The ideal franchisee is someone who has a passion for business, children, family and faculty. This individual is an “achiever/ emulator,� someone who wants to achieve success but who will follow our system and always strive to keep the integrity of the brand in mind. The ideal franchisee would also be someone who is energized and consistently looking for ways to improve.
How do you think growing a franchise in the education industry differs from franchising in other industries (i.e. restaurants, fitness centers, etc.)?
It is important to grow reasonably and responsibly, without focusing too heavily on numbers.
Tell us about any new trends in the early childhood education industry. The early childhood education industry is growing rapidly and parents are starting to see the value of a high quality preschool experience. Some recent trends in the early childhood education industry include: • Increased research consistently showing that shows that a high-quality preschool education sets children up for success in all areas of their lives, such as employment, education and relationships with others. • Universal acceptance of the importance of play in early education. • A focus on developing early literacy skills in STEAM (science, technology, engineering, arts and mathematics). • A focus on creating a respectful learning environment and decreasing school bullying.
“The Goddard School franchise owners have a unique opportunity to make a significant impact on the lives of children, their families and the community at large.” What has been one of the biggest challenges you’ve had to overcome in growing this franchise? Ensuring that each franchisee and employee has a voice in the company. In growing the franchise and guiding the team through changes in the workplace, I want our team to realize that it is okay to make mistakes, as long as they are using sound judgment to make a decision. I want team members to take responsibility and make contributions.
have a unique opportunity to make a significant impact on the lives of children, their families and the community at large. GSI is offering business-oriented individuals the opportunity to not only do something that is meaningful to the community, but also provide an opportunity for these individuals to go into a financially rewarding business for themselves, but not by themselves.
In your opinion, why do you think The Goddard School would be a great opportunity for someone?
With nearly 40 years of franchise industry experience, Joseph Schumacher is the CEO of Goddard Systems, Inc., franchisor of The Goddard School®, and is responsible for overseeing the continued growth and development for the leading early education franchise system with more than 430 locations nationwide.
The Goddard School franchise owners
www.goddardschoolfranchise.com
Franchising USA
question time
Page 25
Don’t miss an issue
Get the App
www.franchisingusamagazine.com Franchising USA
Page 27
Veterans in Franchising december 2015
www.franchisingusamagazine.com
SOLDIERFIT building the american dream
the
lucky ones
veteran discounts in the franchise industry Franchising USA
I N E M A G A Z
T H E
F O R
H I S E E S F R A N C
AUS TRA LIA
LAN D and NEW ZEA AUS TRA LIA 2015 01 NOV / DEC
Franchising U S A THE MAGAZ INE
LAN D and NEW ZEA
$5.95 www.franchisi
FOR FRANC HISE
VOL 04, ISSUE 2,
DEC 2015
SUBWAY
HEALTH, FITNESS & BEAUTY
w w w. c a n a d i a n f r a n
chisemagazine.co
m
freshii
POWERED BY MILLENNIALS
SPECIAL
RETAIL FRANC HISING
SUPPLEMENT
HAIRHOUSE : WAREHOUSESE THE POWERHOU
SecSUreCCtsEED AS TO A FRANCHISEE FINA NCIA L
ISSUE 2#4 - 2015
LARGEST QSR RESTAURANT CHAIN IN THE WO RLD
Franchising
S LATE ST NEW
ES
ngusamagazine.com
VOL 10 ISSUE
Canadian Franchise Magazine
THE BANK S ADVI CE FROM
Sleigh
$4.95 (AUD), $6.95
(NZ) inc. GST.
ADVI CE TOP LAWY ERS’
LATES T NEWS
STOCKING THE
FRANCHISING AND CHANGE
5 KEYS TO
OF BEING PREPARED
FRANCHISE SUCCESS
FINAN CIAL ADVIC E FROM THE BANK S
TOP LAWY ERS’ ADVIC E
Business Franchis
e Australia and New
Zealand 1
THE VA LUE
SUPPLIER FORUM
LATEST NEWS
1
FROM THE BANKS FINANC IAL ADVICE
Page TOP LAWYE RS’ ADVICE
V eterans in F ranchisin g S upplement december 2 0 1 5 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents On the Cover
SOLDIERFIT: Co-founders Dave Posin and Danny Farrar (military veteran)
Cover Story 30 SoldierFit: Building the American Dream
News & Expert Advice 32 Franchise Facts and Figures – Veterans Discounts in the Franchising Industry Franchise Grade 36 The Lucky Ones Jim Mingey, Founder and Managing Director,
Profile 34 7 Eleven
Veterans Business Services (VBS)
38 Funding a New Business Venture Darcella K. Craven and Damon Chaffin,
Veterans Business Resource Center
Franchising USA
V e t er ans in Fr anch ising
C over S tor y - so ldi er fi t
Building the American Dream with Military Inspired Fitness Franchise
There are those who would have you believe that the American dream is dead, or, at the very least, on life support. But two young entrepreneurs in Maryland know that the dream of America still beats strong.
first tour in the Army where he served as an infantry paratrooper and in the “Old Guard.” The two founders are the quintessential business odd couple. Farrar is covered in tattoos, rides a Harley, and loves being in the country. Posin is a nice, quiet Jewish boy from Potomac. Regardless of what their differences may be, the bond that holds them together is stronger than any of that.
They aim to use their fitness franchise company, SOLDIERFIT – which has grown to be something so much more than a workout facility – to remind their fellow Americans just how great that dream is.
“What makes us such a great team is that at our core we both want to do the exact same thing,” Farrar says during an interview from SOLDIERFIT’s Gaithersburg, Maryland, headquarters. “Simply put, Dave and I want to help people.”
SOLDIERFIT founders Danny Farrar and Dave Posin met while working at a local fitness chain in Maryland. Posin was a fresh college graduate where he majored in business and wreaked havoc on the football field. Farrar was fresh out of his
It all started with Posin helping Farrar first. Farrar came in to the friendship with a bag of emotions. He was adopted, molested as kid, barely graduated high school and enrolled in the Army shortly thereafter. He took the first team into
the Pentagon on 9/11 to remove remains, and, later, participated in a combat tour in Iraq. Like so many other veterans, Farrar struggled with the jarring transition to civilian life. In 2007, he was fired from his sales position while Posin was promoted to general manager of the health club he worked at. The emotional struggle of losing his job almost became too much for Farrar; he ended up homeless and eventually attempted suicide. Who knows if that’s where his story would have ended if not for Posin. Instead of turning away from his friend, Posin offered Farrar a helping hand. He would call around and find couches for his homeless friend to crash on until they were finally able to find someone to take Farrar on as a roommate. Meanwhile, the two of them began developing a concept called SOLDIERFIT, a military inspired fitness training program to help people feel confident, build character, create camaraderie – all while getting into shape. They were renting space in gyms, making ends meet. Still, Farrar had his demons to battle and he convinced his friend to start Mixed Martial Arts training with him at Evolve Academy in Gaithersburg. That fateful decision would lead them into an opportunity of a lifetime. Posin and Farrar competed in an MMA fight on the same night. Posin would go on to win his fight handedly, but Farrar was matched up with a gentleman who lied about his experience. Even though the coaches advised him not to take the fight, he did and was beat from pillar to post by the much better fighter. However, with all those he loved in attendance, Farrar
Franchising USA
refused to quit and continued fighting. In the end, the tide turned and he won the fight by a rear-naked choke. Afterwards, Master Mike Moses, owner of Evolve Academy, approached Farrar and Posin saying: ‘You won’t quit. How would you like to bring your program into my facility?’ And with that, SOLDIERFIT was truly born. Moses opened his facility to the duo and they had an epiphany: Why not charge a low monthly rate, offer unlimited access to classes, and multiply the member experience and engagement. Many didn’t share their vision, going as far as laughing in their face when SOLDIERFIT started. Many thought they wouldn’t be able to make enough money to be profitable – but no one is laughing now. SOLDIERFIT exploded in popularity. To put it into perspective, in 2011, Farrar and Posin had one sublet location, 30 classes per month and only 13 members. Today, they boast three standalone corporate locations with plans to open a fourth early next year, with more than 3,000 members and 50 employees. And, the SOLDIERFIT franchise program, launched just months ago, is moving fast. SOLDIERFIT recently awarded their first two franchises, one that will open in Northern Virginia and another in Pennsylvania in 2016. “We are certain that what has spawned this rapid growth is our honest commitment to our vision,” Posin says. “Through the growth of SOLDIERFIT, we aim to revitalize the American dream by creating a culture of civic engagement, humility, and unyielding optimism for the future.” He adds that the “why of SOLDIERFIT” shapes every decision the company makes, which ultimately lead them to franchise and create opportunities for others to realize their dream. “We want to give all Patriotic Americans a chance to do what we love doing – changing lives,” Farrar says. “Dave and I clearly see that franchise ownership is an effective pathway to accomplishing both our mission of revitalizing the American dream and changing lives on national scale. It just makes sense.” With a brand like SOLDIERFIT, some may think this is primarily an opportunity for veteran entrepreneurs. While
“Through the growth of SOLDIERFIT, we aim to revitalize the American dream by creating a culture of civic engagement, humility, and unyielding optimism for the future.” - Danny Farrar, Co-founder and CEO SOLDIERFIT welcomes military veterans – their newest franchisee is one – Posin and Farrar want any potential franchisee to know that this opportunity is first and foremost for Patriotic Americans. “Our name and modality definitely resonates with the veteran community, but more than 85 percent of the staff – including myself – are not veterans,” Posin says. “You don’t need to be a vet or even have experience in the fitness industry to be a SOLDIERFIT owner. We’re really looking for passionate individuals who want to help people and make some real change in their community with a tremendous opportunity to build a lasting legacy.” Through a series of forms, questionnaires, phone calls, and eventually a face to face meeting, the team at SOLDIERFIT really gets to know potential franchisees making sure their financial situation is in order, and giving them a chance to see the business up close so they can mutually make a decision to work together if it’s good fit. Those who are in it for the long haul will then get assistance looking for a location, partaking in an extensive sevenday training course at the company’s headquarters. The training is split 50/50 between classroom and field training that covers everything involved in running
the business, including how to be a good Barrack’s Commander — what they call their managers — how to recruit and retain members, how to run the front desk, and how to teach a proper class with motivation and excitement. The SOLDIERFIT team will guide them through conducting pre-opening sales, help them with their grand opening, provide templates for marketing materials, and be onsite for their grand opening to assure things run smoothly. Once they’re up and running, the team continues to offer comprehensive ongoing support for franchisees. When it is all said and done SOLDIERFIT aims to be a national company, but refuses to grow at the sake of its Ideals. “At the end of the day we eat, sleep and breathe our vision statement,” Farrar says. “The most important first question a potential franchise should ask themselves: Does this concept resonate with you? We are more than just a work out -- We are a SOLDIERFIT. Are you?” For more information about the SOLDIERFIT franchise, and to contact Farrar and Posin directly, visit soldierfitfranchise.com and fill out their home page contact form. Or, email franchise@soldierfit.com.
Franchising USA
V e t er ans in Fr anch ising
Page 31
V e t er ans in Fr anch ising
FranchiseGrade
Franchise Facts and Figures
Veteran Discounts in the Franchise Industry A franchise relationship represents a unique business model that occupies a place between starting your own business and managing a business for someone else. Veterans can represent ideal candidates for a franchise. Most veterans have leadership skills that are transferable to operating a franchise. They also understand the value of organizational structure and how it leads to effective results. For these reasons, a number of franchisors market directly to Veterans and provide various discounts and incentives. Based on 1,364 franchise systems, FranchiseGrade.com identified Initial Franchise Fee discounts offered to US Veterans. As shown right, the Business and Commercial Services sectors account for the highest percentage of franchisors offering discounts to qualified Veterans. The franchise sector with the lowest percentage of franchisors providing discounts for Veterans is the Lodging sector. The Automotive sector provides the highest percentage discount amount followed by QSR franchise concepts. A discount of 20% or higher can be
Franchising USA
“The Automotive sector provides the highest percentage discount amount followed by QSR franchise concepts.� considered fairly substantial depending upon the amount of the total investment. VetFran is a program created in 1991, by the International Franchise Association to provide Veterans with professional skills and entrepreneurial knowledge to achieve ownership of a franchised business. Franchisors, participating in the VetFran program, offer financial
incentives by discounting the initial fee or other fees or by contributing to the franchisee’s initial cost of investment. Each franchisor must offer an incentive to veterans of no less than a 10% reduction on the initial franchise fee. Franchisors not participating in the VetFran program can still offer discounts and other financial incentives to Veterans.
Veterans can represent ideal candidates for a franchise. Most veterans have
sors not participating in the VetFran program stillareoffer leadershipcan skills that transferable to operating a franchise. They also
nancial incentives to Veterans.
Page 33
understand the value of organizational structure and how it leads to effective results. For these reasons, a number of franchisors market directly to Veterans and provide various discounts and incentives. Based on 1,364 franchise systems, FranchiseGrade.com identified Initial Franchise
Percentage of Veteran Fee“A discounts offered to Veterans. discount ofUS20% or higher can be considered centage of Veteran that Explicitly DiscountsDiscounts that Explicitly As shown the Business and Commercial Services sectors account for the of fairlybelow substantial depending upon the amount the Franchisor is a ate that theState Franchisor is a Member of the highest percentage of franchisors offering discounts to qualified Veterans. The the total investment.” franchise sector with the lowest percentage of franchisors providing discounts for Member of the Vetfran VetFran Program Veterans is the Lodging sector. Program Percentage of Systems witha Veteran a Veteran Discount Percentage of Systems with Discount 45% 40% 35% 30%
37%
25% 20% 15%
63%
10% 5% 0%
VetFran
Independent Discount
October 2015
October 2015
FranchiseGrade.com is the leader in competitive market research and objective analysis for the franchise industry. We compare and grade franchise systems for their investment value. Our motivation is simple: we want to raise the bar in franchise industry market research and build a stronger franchise community in the process. By surveying as many as 18,000 franchisees and reviewing more than 2,400 Franchise Disclosure Documents every year we are able to maintain an extensive database of current franchising information for our industry leading research and analysis. Our reports, reviews and assessment insights@franchisegrade.com services are available to franchisees, franchisors and investors alike: • System Report Cards • Franchise Disclosure Documents • Sector Reports • FDD Competitive Assessments • Franchise Buyer’s Package
Veteran Discounts
3
Veteran Discounts
3
Percentage of Max Initial Franchise Fee Offered as a Discount
35%
Percentage of Max Initial Franchise Fee Offered as a Discount Percentage of Max Initial Franchise Fee Offered as a Discount
30% 25% 35% 20% 30% 15% 25% 10%
insights@franchisegrade.com
20% 5%
1 (800) 975 6101
15% 0% 10% 5% 0%
Averge
Median
Median The Automotive sector provides theAverge highest percentage discount amount followed
by QSR franchise concepts. A discount of 20% or higher can be considered fairly substantial depending the the amount of the total investment. The Automotive sector upon provides highest percentage discount amount followed by QSR franchise concepts. A discount of 20% or higher can be considered fairly 1 (800) 975 6101 Dollar Value of Veteran Discount on the Max Initial Franchise Fee Dollar Value of Veteran Discount Max Initial Franchise Fee substantial depending upon the amount ofon thethe total investment. $25,000 $20,000
Dollar Value of Veteran Discount on the Max Initial Franchise Fee
$15,000 $25,000 $10,000 $20,000 $5,000 $15,000 $$10,000 $5,000 $-
• Enterprise Intelligence For information, contact insights@franchisegrade.com or call 1 (800) 975 6101
Average
Median
Average
Median
Franchising USA insights@franchisegrade.com
1 (800) 975 6101
V e t er ans in Fr anch ising
between starting your own business and managing a business for someone else.
eterans of no less than a 10% reduction on the initial
V e t er ans in Fr anch ising
7-Eleven ®
7-Eleven® Aims for 100 Vets, $2 Million in Discounts for Military Vet Franchise Program
7-Eleven, Inc., ranked among top military and veteran-friendly companies, wants to provide more franchise opportunities to qualified men and women who have served in the U.S. Armed Forces. The retailer has set a goal of recruiting 100 veterans and providing $2 million in discounts by the end of 2016. Launched in the summer of 2009, 7-Eleven’s program offers up to a 20% discount on the initial franchise fee for qualified veterans who become first-time 7-Eleven franchisees: a 20% discount for retired or separated military veterans who have been honorably discharged from the service within the past five years, and a 10% discount for qualified veterans who have been out of the military for more than 5 years. The discount ranges from $1,000 to approximately $35,000, depending on the store. “What better time to announce our intent to continue providing more opportunities in the coming year for those who served our country than around Veterans Day,” said Greg Franks, 7-Eleven franchise systems vice president. “U.S. military
Franchising USA
“We‘ve been successful in making it a little easier for veterans to achieve the American dream of owning their own business” - Greg Franks, Vice President, 7-Eleven Franchise Systems veterans have the skills, focus and dedication to achieve great success as franchisees.” Franks added, “We‘ve been successful in making it a little easier for veterans to achieve the American dream of owning their own business. In the past six years, 82 military vets have received $1.5 million in franchise-fee discounts. An additional 10 have started on the path to becoming franchisees.” Just recently, 7-Eleven franchised stores to three winners in the company’s Operation: Take Command program. Some 1,700 military veterans competed for a franchise fee-free 7-Eleven store of their choice among available locations. Mark Anthony Page assumed command of his Burleson, Texas, store in August; Salil Gautam franchised his pick in Norfolk, Va., in September, and Robert Kemna is expected to take control of a Miami 7-Eleven store in December. 7-Eleven has been recognized for its veteran-hiring practices and support of military families and was named among Top Military Friendly® Employers for
2016 by Victory Media and its G.I. Jobs magazine. The retailer also has supported military-assistance organizations including Hire Heroes USA, the USO, Reserve Aid, Warrior Gateway and Operation Mend. The company has military veterans serving in every level from top management to field staff to store sales associates. Nineteen of the veterans that have franchised with 7-Eleven own more than one store, and one currently operates five locations.
About 7 Eleven, Inc. 7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7 Eleven operates, franchises or licenses some 10,700 7 Eleven® stores in North America. Globally, there are more than 57,500 7 Eleven stores in 17 countries. 7 Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at: www.franchise.7-Eleven.com
Page 35
Franchising USA
V e t er ans in Fr anch ising
Jim Mingey, Founder Founder& &Managing ManagingDirector, Director,VBS’ VBS
the lucky ones Thousands of very lucky Veteran Entrepreneurs descended on Pittsburgh, Pennsylvania to learn the current “Rules of Engagement” for Veteran Businesses
Federal Agencies every year.
The National Veteran Small Business Engagement (NVSBE) conference, sponsored by the Veterans Administration, was held in Pittsburgh this year. It showcased the VA’s ever evolving approach to providing every possible resource available to help Veterans capture business and/or learn how to access the relationships that can make things happen for Veterans. In attendance were Veteran Entrepreneurs
Franchising USA
from all over the country and from every modern war era, even a WW II Marine who came to work and help hawk products for the next generation of the family business. Purely and simply put, all these Veterans came to do business. And they were surely the Lucky Ones. Why Lucky? Because they got the benefit of face-to-face meetings with hundreds of VA Procurement Officers and other key players in major corporations who really want to business with Veterans. The cohesiveness of the VA approach is improving every year. And their results still bear that out. Veteran and Service Disabled Veteran businesses working with the VA consistently gain a greater percentage of contracts than all other
The NVSBE franchising session was led by Cherylynn Sagester, who is the director of Old Dominion University’s Hampton Roads Veterans Business Outreach Center (VBOC). She aptly guided Veterans through the pluses and minuses of the franchise business model. Cherlynn pointed out the franchising as an industry is still in a positive growth mode per the International Franchise Association (IFA) in their most recent annual tracking. However she also pointed out that franchise fee discounts to Veterans aren’t a panacea and they should beware as many segments of the industry fluctuate in both demand and competition. The Veterans at the session were lucky because they learned how they could directly interact with her or representatives from the VBOC network across the country. A VBOC can help examine franchise opportunities from offices 15 different regions around the country. They are all no nonsense business people. Veterans looking for entitlements need not apply. Other experienced VBOC Directors like Corinna Conley from California and Darcella Craven from Missouri were at
lucky and certainly got their money’s worth so definitely try to go next year. If you couldn’t go this year or can’t for any reason next, just reach out to a VBOC, they will share what they learned. And then you can too.
“Veteran and Service Disabled Veteran businesses working with the VA consistently gain a greater percentage of contracts than all other Federal Agencies every year.” NVSBE as well and were quick to share their best practices and strategies that work for Veterans. The Veteran Institute for Procurement (VIP) had a full complement of its members at NVSBE as well. VIP originally evolved as an elite group of 500 companies collaborating to take their businesses to the next level in Federal contracting. In 2016 they will open their program up to smaller Veteran companies including franchises interested in B2G opportunities. Barbara Ashe who started and now champions VIP recently negotiated a cooperative agreement with the SBA to expand the VIP effort for small businesses. Interested companies should go to: http:// www.montgomerycountychamber.com/ foundation/veteran-institute-procurement/ vip-start. The VA – through their Office of Small and Disabled Business Utilization
(OSDBU), which oversees NVSBE every year – also greatly improved their matching making efforts working with major Corporations such as Boeing, Lockheed and many others. Corporate Diversity Programs have been evolving for Veterans for several years but before a Veteran company might just be referred to a corporate website and feel they were merely sent into an abyss. Of course that can and will still happen, but many of the corporate attendees are now much better at communicating and fostering clear paths to contract opportunities. Veterans will still have to jump through the gatekeeping process but VA OSDBU through NVBSE did a good job at creating a climate to create more Corporate relationships to take Veteran businesses to next level.
Pay it forward Everyone in attendance was indeed very
James Mingey
VBS’ Founder and Managing Director, Jim Mingey, is a decorated Vietnam Veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s market. Jim participated in the EBV Program at Purdue University, is a graduate and former instructor at Boots to Business, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment (VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States, The Veterans Opportunity Fund, exclusively for veteran owned small businesses and franchises. For more information, contact: jmingey@VeteransBusinessServices.us Phone: 202.349.0860 www.VeteransBusinessServices.us
Franchising USA
V e t er ans in Fr anch ising
Page 37
V e t er ans in Fr anch ising
Darcella K. Craven and Chaffin, Veterans Jim Mingey, Founder & Damon Managing Director, VBS’ Business Resource Center
Funding a New Business Venture The excitement of going into business for yourself and being your own boss is often quieted by the realization that a great deal of work and resources need to be proffered before the dream can become reality. Obtaining funding for the business is oftentimes the most frustrating of the steps needed to open up the business. We find entrepreneurs are especially frustrated when they go at this process with a “one size fits all” comprehension of getting their venture off the ground. There are many ways to gather the dollars you need to ensure your business starts off strong and has enough capital to keep it growing.
Franchising USA
Damon Chaffin, Business Consultant (counselor@vetbiz.com) offers up a few things to consider when you are deciding on the direction you need to go for your small business needs. Bank Financing: Whenever we think of financing, typically we think of going to a bank and borrowing the money. Since this is the most often used method, we will address it first. Banks want assurance of repayment by requiring personal guarantees and a secured interest on personal assets like your house. Interest rates can vary based on the size of the loan and status of your credit. The key is to shop around. Some banks get servicing fees from selling the guaranteed portion of the loan and may be willing to offer you a better rate. Bootstrapping: Many entrepreneurs find a way to grow without external financing so that banks, partners, or other lending sources don’t control their destiny or control a large portion of the business.
Friends and Family Members: Friends and family members might be the most lenient investors you can find. You typically won’t have to pledge your house and the terms are usually less onerous than other sources. A word of caution, treat these interactions like business transactions not personal loans. We all want to have a nice time at family gatherings not avoid Uncle Joe like a bill collector over the holidays. CrowdFunding: While this process has been around for several years now, it is still relatively new to funding franchising businesses. It is usually done via the Internet. Investment crowdfunding is where businesses seeking capital sell ownership stakes online in the form of equity or debt. In this model, individuals who fund become owners, shareholders, or debt holders. Reviewing past issues of this news format will help you to identify many funding options. Make a note, many of those online programs that were strong a year ago are no longer around. Do not get caught up on the hype of easy
Darcella K. Craven
higher the better as this shows you have consistently paid your debts in the past in a timely fashion. Lastly, they will want a personal guarantee, equity, and an investment by you in the business (skin in the game). One final note: Be sure to add in adequate working capital to your financing package. One of the top reasons for businesses failing is lack of working capital. Feel free to contact our Center at www.vetbiz.com with questions on financing your business venture. Happy Holidays.
“Do not get caught up on the hype of easy money. Entrepreneurs need to practice due diligence in order to understand which platform is best for them.” money. Entrepreneurs need to practice due diligence in order to understand which platform is best for them. Microlending: Recipients of these types of loans usually are looking at small amounts (typically under $10K with the average being around $5K). This financing is typically reserved for those with credit generally between 580 – 625, however you will need equity in personal assets in order to qualify. These loans typically come with higher interest rates and fees attached. Again, due diligence is the key. With all financing sources you will need to provide a business plan that clearly states the business purpose, how you will make
money, your competitive advantage, and 3 years of projected financial statements. You will also want to include bios of yourself and all critical staff with an answer to why each of these people are qualified. Whenever a funding source is looking at a prospective applicant, they are asking themselves three questions: 1) How will the business make money; 2) How will they pay me back the money I’ve loaned them; 3) If they can’t pay me back, what are you willing to give me so I can get my money back? Seldom will they ask the questions that bluntly, but rest assured this is what they want to know. In addition, all sources will run your credit history and score. Obviously, the
Darcella K Craven has over 20 years of experience in corporate, government, non-profit and military organizations. She is currently the Executive Director of the Veterans Business Resource Center, a non-profit organization dedicated to assisting Honorably Discharged Veterans, National Guard and Reservist and Active Duty personnel and their families with transitioning back into civilian life with starting and expanding businesses. An Army Veteran, she holds a Masters of Arts in Management from Webster University and is currently pursuing her Doctors of Management focusing on impact of military experience on small business decision making. Darcella has been featured in numerous articles for her transition from the military and the welfare system to an accomplished business woman and is actively involved in many civic organizations. www.vetbiz.com
Franchising USA
V e t er ans in Fr anch ising
Page 39
ex per t advice
Vladik Rikhter, CEO & Co-founder, Zenput
Why mobile technology is your franchise managers’ best friend Everything’s done. It’s 9:45 a.m., and the store opens in 15 minutes. Just enough time for a manager to take one last lap up and down the aisles. Retail and franchise managers maintain mental checklists. The shelves are stocked. The registers are full. The floors are clean. It goes on from there. Invariably, during
Franchising USA
this final sweep of the store, managers catch small issues – an item is misplaced or understocked. It’s 10 a.m. now, though, so she makes a point to fix this in a minute. However, once those doors open, customers come in with questions, an employee needs assistance at the counter and, as always, there’s a spill on Aisle 3. So she forgets. The mental note gets crumpled up and shoved into the far reaches of her mind. Worse, the issue is never resolved. Franchise managers have more responsibilities than they can count. As
rigorously as they attempt to adhere to every one of them, exceptions, like a mismarked item, get lost in the shuffle. As those problems pile up, sales can start to suffer. There is a remedy for these issues, and it’s incumbent upon regional managers and others at corporate offices to equip stores, managers and other employees with the tools and solutions that can eliminate these problems. Exception-based management only works when the exceptions are solved. When franchise managers see problems, they need a means of informing a worker who can fix the issue. Rather than waiting to
Ready, Set, Grow. Get the Digital Difference.
Webtreepro - a Franchise Marketing Platform that gives you the freedom to branch out
There was a time you could do everything yourself. Your company is now a success, but with growth comes challenges. Building your company’s unique brand while scaling your business can be a tough row to hoe – and going it alone without a proven digital solution or partner can be fraught with failures.
Looking for a marketing automation strategy that’s ready to grow? Primero’s Webtreepro franchise marketing platform was made just for you. Built by a company that understands franchising, Webtreepro makes it easy for your franchise to thrive in the digital age. Whether large or small, a business requires digital principles within its business strategy to dramatically grow its chances of success. Integrate all of your marketing touchpoints and digital assets. Give yourself the flexibility to reach your highest potential. Let us help you branch out, we’re just a phone call or click away. www.primerosystems.com
explore@primerosystems.com
0RIMERO 3YSTEMS )NC s WWW PRIMEROSYSTEMS COM s 0HONE s %MAIL EXPLORE PRIMEROSYSTEMS COM
ex per t advice
Vladik Rikhter, CEO & Co-founder, Zenput
“Franchise managers have more responsibilities than they can count…Mobile solutions designed specifically for store management promote instant communication of exceptions and problems.” solve issues, a manager needs a tool to convey the issue and enable someone else to solve it. Mobile solutions designed specifically for store management promote instant communication of exceptions and problems.
Communication is key to exception management Communication problems at stores cause bottlenecks. The men and women working at different locations don’t sit behind computers all day. They’re not always near co-workers needed to address certain issues. As such, the ways they communicate exceptions and problems need to enable them to share information and assign new responsibilities on the fly. Retail chains and franchises, whether they’re big-box stores, grocery stores or any others, thrive on brand consistency and guaranteed experiences. Customers look to the familiarity and reliability of brands that deliver the same tastes, products, deals and services, regardless of location. Retail execution demands a unified workforce capable of collaborating as it tends to customers. Unfortunately, corporate officers and regional managers don’t typically notice lingering issues caused by communication and execution bottlenecks until a weekly or monthly sales report shows poor performance. The first response is, “this store needs to execute better.” However, the response should be more like, “How can we help our franchise managers and employees do their jobs more effectively?” Stores need to live up to customer expectations and demands from corporate offices. They need help from corporate to get there. Ideas, such as brand consistency, retail execution and other hallmarks of retail chains, define the success of individual locations. Regional managers
Franchising USA
and others can promote greater adherence to these standards by giving their stores the tools they need to execute efficiently. Since so few of these employees spend their days at desks, they can’t be treated like knowledge-workers. People simply can’t respond to every exception as they see it and serve customers effectively. When they notice a problem, they should be able to inform the proper person about the issue. Considering more than 76 percent of Americans own smartphones, the solution to the communication bottleneck is already in the pockets of your employees. Of course, no executive wants their employees fiddling with their smartphones all day. However, applications that encourage instant communication of issues wipe out those bottlenecks.
Mobile tech streamlines retail communications Delays presented by bottlenecks persist only because they’re allowed to. Retail employees have pre-determined priorities in place to promote the brand consistency synonymous with retail and chain-store shopping. However, those task lists are developed based on the tasks that need to be done every day without any specific mention of exceptions. Sometimes an item or two moves a bit quicker than expected. Imagine a scenario where a manager can instantly whip out his smartphone and send a photo of an empty shelf to an inventory clerk. The problem is solved immediately, and the manager can head over to the customer service desk to answer a question, thereby addressing both issues efficiently. What’s more, the inventory clerk can provide an image to assure his boss the task was completed. Mobile solutions and other forms of technology can’t solve every problem. Retail stores will always require the final
Vladik Rikhter
few steps of any process to be carried out by a human being. Technology that enables employees to focus on those responsibilities promotes retail execution and efficiency. Moreover, it makes accountability a more significant consideration. Managers and supervisors inform others of new responsibilities, and they’re carried out promptly. No longer can workers plead ignorance when a sales item isn’t adequately restocked as it sells. Other problems eliminated with mobile communication solutions designed specifically for these environments include incorrectly constructed displays, poor cleanliness and dozens more. Any area of a business dependent upon quick task completion demands a tool that allows those responsibilities to be assigned and expressed just as immediately. It’s 10:15 p.m. The store is about to close. A manager makes a few final trips up and down the aisles. The sign for a sale on 12 packs of a popular soft drink is missing. Rather than searching for the employee needed to locate a new sign and erect it, the manager takes out his smartphone. Three swipes and a few taps later, done. Vladik Rikhter is CEO and co-founder of Zenput. With more than ten years of experience in operational and business development roles in B2B technology companies, Rikhter’s background in logistics, supply chain and operations has allowed him to identify and improve workflow inefficiencies in small, medium and Fortune 500 businesses. www.zenput.com
Page 43
JOIN AMERICA’S #1 RANKED TRANSMISSION AND TOTAL CAR CARE FRANCHISE. No Automotive Experience Necessary Immediate Brand Recognition • Strong Center Financials*
866.379.5649
www.aamcofranchises.com *Please see item 19 in our 2015 FDD for our financial performance representation
Franchising USA
SPOT L IG HT O N SERV ICE
Pr imero S ystems
Digitally Empowering
Your Franchise Network
Congratulations! Your company is a success. But will your current marketing software infrastructure be able to handle future marketing success? Are you confident in your scalability? Do you have a proven partner in the franchising world that will take you to the next level? Your challenge: leveraging the power of the Internet to improve efficiencies and helping your prospects successfully navigate their journey. Just how are you going to go about joining the ranks of the digitally empowered? Rick Diviesti, Senior Vice President of Sales and Marketing for Primero Systems, weighs in on the challenges facing franchises in the digital age – and how to meld the expertise and operational insights of conventional franchise businesses with the speed and agility of the web.
Meet Webtreepro
“From consistent branding to operational efficiencies and localized geographic marketing, we’re giving franchisors what they’re looking for.” - Rick Diviesti, Senior Vice President of Sales and Marketing for Primero Systems Franchising USA
An enterprise digital franchising platform designed to optimize franchisor and franchisee effectiveness, Primero’s Webtreepro automates your web marketing and operational touch points – and eliminates content silos that have built up over time. Webtreepro utilizes technology that enhances the way you want to run your business – maximizing your content and enabling creativity. The franchising marketing model has many touch points: mobile, franchise awards, company website, franchise websites, email, CRM, digital asset
management, publishing and editing, syndication, analytics, social media and SEO, just to name a few. Because of these numerous touch points, it is often difficult for franchisors to see the forest for the trees. Diviesti, who in his over 20 years of online sales and marketing has seen his fair share of companies come and go, cites strategic content management as a big key to marketing success – particularly in the world of franchising. Online experiences are the hallmark of a digital franchise, and managing content across these websites becomes a key capability both when engaging customers and when supporting internal operations. This is where Webtreepro comes in. From easy access to essential operational information – to allowing a consistent look-and-feel and a shared, centralized source of content for all franchisees – Webtreepro enables franchisors to thrive in the digital age. A complete solution for digital connections, it gives brand owners a great user experience with flexible technology that enables, not dictates, the creative process.
Franchise Friendly Features and Benefits A key differentiator of the Webtreepro platform is the win-win technology to support franchisors’ websites. Utilizing your personalized workflow, you can create and edit content once. If it is a campaign, you place it into the automated start /stop calendaring feature and syndicate it to all franchisees. Webtreepro doesn’t stop there – it has additional features that allow for franchisee autonomy. They can add locally-sourced content to their own sites with localized SEO and social media. This information can be managed within a predefined operational framework set by enterprise roles and permissions. Webtreepro was developed by Primero, an international software development company with a strong franchising background. According to Diviesti, “Over the last eight years, we’ve developed a virtually unlimited set of features that enable best practices for any size
franchise network, be it large or small. From consistent branding to operational efficiencies and localized geographic marketing, we’re giving franchisors what they’re looking for.” And, from the ground up, Primero has made it easy to use – Webtreepro has deep functionality, yet it allows non-technical personnel to manage digital assets and operations with a few clicks of the software. Among the features that Diviesti noted are the creation of branded websites, editing capabilities, advanced search, website SEO page friendliness, a mobile-responsive design, inclusion of statistics/analytics, promotions, 3rd party integrations (email, CRM, social media), and scalability. With Webtreepro, newly awarded franchisees are up and running within minutes. They have their own localresponsive site complete with defined roles and permissions. This gives the franchisor the ability to push content to the franchisee site, yet give the local franchisee the flexibility to promote locally created content (such as promotions). This feature can be automated or used opportunistically. The benefit is an enhanced customer experience. Looking for scalability? Webtreepro has it in spades – it is hosted, supported and monitored on a lightning-fast, national Tier-1 hosting facility. Need help? Primero’s phones are answered by some of the best training and support specialists in the market.
Deciding on a Web Content Management Platform? Here are some key questions to ask: • Creation of Branded Websites – How quickly can a franchisee website be up and running?
• Brand Consistency – Can I control syndicated content on parts of a website? • Editing Capabilities – Can I:
o Preview pages exactly as they will look live? o Add custom pages?
o Assign permissions? o Dictate parent/child page relationships? • Website SEO Page Friendliness – Can I:
o Add custom (or default) metatitles, descriptions, H1 tags, etc.?
o Design a custom URL structure? o Easily add Google Analytics without need of a technician?
• Mobile – Responsive Design – is it SEO friendly? • Statistics – Are analytics available? • Integrations – How easy is it to integrate with 3rd parties? • Scalability of Platform – Will it grow with the business? • Domain Name Structure – Is there a sub domain – or sub directories?
Superior Customer Experience Webtreepro is a proven entity that can be relied on to manage all of the content and operational marketing needs of your network of franchisees. Webtreepro is currently fueling thousands of sites, including some of the fastest-growing national franchises in the USA. Your customers are out there on their journey. You have the content. Now is the time to maximize your potential. If you’re ready to join the digital revolution, Webtreepro is a great place to start. explore@primerosystems.com www.primerosystems.com
Rick Diviesti
Franchising USA
SPOT L IG HT O N SERV ICE
Page 45
Want to stay on top of the latest news and whats happening at the forefront of franchising?
Franchising USA THE MAGAZINE FOR FRANCHISEES
Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!
To subscribe visit: www.franchisingusamagazine.com
Page 47
FranchisingFeature spo rts & fi tnesss r etail
december june 2200 1 5
Massage Green Spa
Cultivates Strong Corporate Culture
breaking into
the retail market
understanding the significance of signage
Franchising USA
r e tail fr anch ising
what’s new!
River Street Sweets•Savannah’s Candy Kitchen Creates an Unforgettable Franchise Opportunity Franchise prospects are lining up for a delicious bite of what River Street Sweets•Savannah’s Candy Kitchen is offering with its new franchising program. River Street Sweets•Savannah’s Candy Kitchen is a marriage of two well-known and highly respected Southern candy brands based in Savannah, Georgia. Siblings Jennifer and Tim Strickland operate River Street Sweets, and just down the street, their father Stan Strickland operates Savannah’s Candy Kitchen. After having been in the candy business for more than 40 years and collectively operating more than a dozen locations, the family companies reunited today to offer a franchise opportunity that provides franchise owners and operators the ability to develop their own handmade candy and ice cream franchise business. River Street Sweets•Savannah’s Candy Kitchen is screening a select group of outgoing and motivated individuals and teams with a strong work ethic and integrity to join the franchise network. In October 2015, River Street Sweets•Savannah’s Candy Kitchen celebrated its first franchise location’s grand opening in the Savannah area. Franchise plans call for further development in Georgia, Texas, Louisiana, Tennessee and Alabama; across the Southeast in tourist locations in Florida, South Carolina, North Carolina; and north into Ohio and New York. www.RiverStreetCandyFranchise.com
Glass Doctor Highlights Round-the-Clock Emergency Repair Services With the holiday season in full swing, Glass Doctor, a leading franchise that offers glass repair, replacement and services to the residential, automotive and commercial markets, is highlighting it’s emergency repair services to ensure that business life isn’t interrupted by an event resulting in broken glass windows or doors. Glass Doctor provides round-the-clock fast emergency glass repair, offering both emergency board-up for the damaged site as well as pre-measuring services for quick glass replacement. In board-up situations,
Franchising USA
Glass Doctor can not only board-up the site, but often replace the window before normal business hours.
unsightly board-up. This program is also ideal for apartment managers to quickly service all of their locations.
The brand’s Advance Measurement system is a precautionary program in which Glass Doctor specialists create a diagram of a business and its glass needs. If any glass is damaged, retailers simply call Glass Doctor to report the number of the broken glass from the diagram. Glass Doctor will then match it against their in-stock options and, if in stock, replace the broken pane in a single visit, saving business owners time, money and preventing the need for an
The Advance Measurement system is Glass Doctor’s way of getting businesses back up and running in the quickest way possible – especially during this busy holiday season. www.glassdoctor.com
Franchising USA and West Coast Franchise Expo
razzledazzle pampers with an edge of sexiness Sophisticated and Sexy Barbershop Concept Awarding Opportunities to Qualified OwnerOperators Nationwide RAZZLEDAZZLE Barbershop – a Miami-based old-fashioned barbershop business that creates an oasis where men receive pampering with an edge of sexiness – recently announced franchise expansion plans. Immediate growth targets multiple locations across Miami, Southern and Central Florida, Chicago, New York City, Las Vegas, and other major urban markets across the U.S. RAZZLEDAZZLE is seeking both franchisees and area developers to fast-track growth. “We’ve been perfecting the business model behind this fun, fresh concept for seven years now, and we’ve reached a point where RAZZLEDAZZLE’s potential is bursting at the seams,” said CEO and founder Elena Linares. “We’re excited to partner with like-minded entrepreneurs who are ready to shake up the industry with us.”
Franchising USA recently attended The West Coast Franchise Expo which is the premier franchise event in the growing West Coast market. It provides the perfect opportunity for hundreds of franchise concepts, representing every industry and virtually every investment level, to meet faceto-face with the region’s most qualified prospects and is Sponsored by the International Franchise Association. We would like to thank all our new readers who subscribed to Franchising USA. It was great to see such enthusiasm for Franchising and to have the opportunity to speak to potential Franchisees about their goals and plans. This was also a great opportunity to get insight into what Potential Franchisees and Franchisors want to see in upcoming issues of Franchising USA.
With five corporate locations in South Florida, RAZZLEDAZZLE Barbershop specializes in haircuts, hot lather shaves, and shoe shines and provides gentlemen with the ultimate experience in hair care and grooming services. A team of “Dazzlers” transports guests back into a different era, all while adding sexiness and swagger to a male spa-like Store in store model inside a Walmart in suburban Atlanta, GA. So with 2016 just around the corner, experience. “Sugar” in the form of a shot of whiskey or vodka is served to clients 21 and Franchising USA will have some great over. articles from some of the top names in “Our one-of-a-kind brand and personalized services speak volumes about the impression franchising covering subjects requested by we’re making in the salon and barbershop space,” Linares added. “We’re offering you, our readers. interested business owners the tools and support they’ll need to bring this dynamic For more information on past concept to their own communities.” articles and features go to www.razzledazzlebarbershop.com
www.franchisingusamagazine.com
Franchising USA
r e tail fr anch ising
Page 49
r e tail fr anch ising
what’s new!
Square Root Launches Store Audit Mobile App Square Root, an Austin-based Softwareas-a-Service (SaaS) company that provides store relationship management solutions for multi-unit enterprises, announced the launch of its store audit mobile app, CoEFFICIENT®. The app comes on the heels of Square Root’s national survey on district managers, which revealed a lack of adequate tools aligned to the on-the-go nature of the job. The app leverages mobile functionality and phone features to give district managers the ability to quickly and easily complete key in-store tasks directly on their phones, allowing for more efficient store visit documentation and action planning and ensuring more accurate reporting. Among the app’s capabilities are
Great Clips Gives America a Way to Thank Veterans
the ability to snap photos of issues in store, take hands-free notes using voice dictation and capture follow-up items. Information recorded on the app automatically syncs across all devices with the CoEFFICIENT® web application, delivering actionable insights to better align organizations, increase transparency, encourage collaboration, and improve store performance. The launch of the CoEFFICIENT® mobile app marks the latest example of how Square Root is helping improve agility and empowering - decision making for multiunit retail and auto enterprises. For more information on Square Root or CoEFFICIENT®, visit www.square¬root.com.
On Veterans Day, Great Clips salons across the country showed their appreciation to military members by giving their customers a way to thank the men and women who have served their country. Through the “You Can Thank a Veteran” promotion, veterans and active service members who came to Great Clips on Veterans Day received a free haircut or a card for a free haircut to redeem through Dec. 31, 2015, at any U.S. Great Clips location. All customers who came in for a haircut at Great Clips on Veterans Day received a free haircut card that they could give to any active, inactive or retired military member of any branch, including the National Guard to use by the end of the year. “Great Clips realizes there is no amount of gratitude we can show to the men and women who have served our country. Giving them a great haircut is a simple, yet meaningful, way to show appreciation for everything our veterans and service members have done for us,” says Great Clips CEO Rhoda Olsen, whose husband is a Vietnam veteran. This is the third year that Great Clips, the world’s largest salon brand, has been running the “You Can Thank a Veteran” promotion. In the first two years, it provided nearly half a million haircuts for military members and veterans. www.greatclips.com/promotions/veterans-day
Franchising USA
Micro-Winery Franchise Uncorking Culture in Urban Areas Nationwide Waters Edge Wineries, a dynamic micro-winery concept, is bringing the best of wine country to small urban and suburban communities nationwide with its specially designed franchise program.
Immediate expansion plans target metropolitan areas in states throughout the U.S., with current locations across California, Arizona, Ohio, Colorado and Oklahoma. “We’ve combined the winemaking and wine bar experiences to break down the barriers to a historically exclusive lifestyle,” said President Ken Lineberger. “We’re eager to see how franchisees leverage our concept to create vibrant cultural hubs right where they are.” The concept’s adaptable business model and state-of-the-art technology helps owner-operators “bring the winery to the people” without the hassle and costs associated with vineyard ownership, including grape growing and production. Owners can satisfy the growing demand for quality wine by the bottle and by the glass as they offer bistro fare, custom labeling and bottling experiences, and all the ambiance of a traditional winery. “With wine sales on the rise in the U.S., our hybrid concept is poised for significant growth,” said Angela Lineberger, Franchise Liaison. “We’re equipping our franchisees with the technology and expertise to create dynamic spaces where guests can really engage with the world of wine.” The franchise has more than doubled in 2015, growing from five to 11 locations. Growth plans in 2016 call for an additional 10 to 15 locations with the right owner-operators. www.watersedgewineries.com
7-Eleven Refreshes Franchise Website to Reflect Ease of Application But the re-branding team did more than just update the look, the department did months of research on what makes a site appealing, and analyzed where webpage visitors landed and lingered, as well as what competitors were doing online.
7-Eleven has given its Franchise recruitment website a facelift to better reflect the ease of applying for one its store franchises. In fact, the company branded its franchise process as “Franchisease”. “We are emphasizing that it is easy for qualified candidates to apply for, own and grow their number of franchise stores in areas where we do business,” said Greg Franks, 7-Eleven vice president of franchise systems. “The website’s look is more modern and simplified. It’s easier to navigate and has cleaner lines, imagery and text.”
“More importantly, we wanted to be mobile device-friendly,” said Franks. “We serve people who are on the go, connected 24/7 and want content delivered to their fingertips, and this includes being mobile-device friendly.” Franks said shortly after the new website was launched in late summer, the team saw the number of applications rise. “We believe our new approach is paying off,” added Franks. “Visitors are staying longer on the pages and the bounce rate (exiting the site) has gone down.” 7-Eleven, Inc. continues to grow and expects to have a net of approximately 200 stores added to its U.S. store count this year. www.franchise.7-eleven.com/franchise
Franchising USA
r e tail fr anch ising
Page 51
r e tail fr anch ising
C over S tor y - Massag e G r een Spa
Massage Franchise Cultivates Strong Corporate Culture For Massage Green Spa, having a robust corporate culture is the biggest key to success.
wellness revolution currently going on, Mallad said.
“I consider us as a bunch of health and wellness warriors,” CEO and founder Allie Mallad said during an interview from the company’s headquarters in Southfield, MI. “We have an incredible culture of a lot of people who believe in our company’s mission statement, which is basically to motivate as many people as we can to incorporate massage therapy and infrared sauna therapy into their lifestyles on a monthly basis.”
Currently, the company has 53 franchisees, and 13 area developers that represent over 100 stores opened by the end of this year, plus over 1,000 more stores currently under development.
Founded in October of 2008, Massage Green Spa began franchising in February 2009, opening its first franchise store in Tallahassee, FL.
Revolution
The original Massage Green Spa location opened out of necessity to fill a vacancy in a shopping mall Mallad owns in Dearborn, MI. As an ex-college athlete who believes physical fitness relates to mental fitness, he was happy to fill the vacant store in his shopping mall with a massage center, but he wanted to open one with a twist.
With its main services of massage, infrared sauna and facials, Massage Green Spa is on the forefront of the health and
“One day while I was jogging, I started to think about massage therapy and what if I made it a luxury that everyone could
Franchising USA
afford,” he recalled. “So, I decided to open an upscale massage therapy location in my own shopping center and I wanted to make it where the entire community could afford it and one thing led to another and it became a tremendous success.”
Looking for Health and Wellness Warriors The CEO said he’s looking for people who are hard-working, laser focused and who have what he called “the proper attitude”, which he described as someone who believes in health and wellness, wants to fulfill their own destiny and someone who is willing to embrace and protect the brand. Great franchisees are self-motivated to make a difference in someone else’s life, he added, and Massage Green Spa franchisees should believe in the importance of educating people about the benefits of massage therapy in their lives. A former franchisee for many different national brands, Mallad knows the importance of comprehensive training and
support and Massage Green Spa provides both. After talking to executive vice president of franchising sales, Jim Belanger, and coming to a mutual agreement that they’re a good fit for the franchise, potential franchisees are then taken through the franchising process and start looking for a suitable location, which Massage Green Spa assists them in doing.
“We strongly feel that it is a health and wellness benefit that will take this country by storm.” - Allie Mallad, CEO and founder
Franchisees are trained via a two-week, intensive on-the-job training program that covers all aspects of running a business. The franchise also provides them with grand opening support in their first week, detailed manuals on every aspect of the business, plus continuous follow-up training programs, workshops and national conference calls that keep franchisees updated about policies, procedures and competitive information, as well as any industry updates.
Nationwide Availability While the franchise is approaching 40 stores in its home state of Michigan, it also has stores in California (where it also has a headquarters in Riverside) Illinois, Connecticut, Texas, Florida, Colorado, Ohio, Virginia, New York, New Jersey, Nevada, Arizona, Wisconsin and Massachusetts. Registered in all 50 states, the franchise has territories available right across the country.
The Massage Green Spa Difference What Mallad prides himself on the most is the great corporate culture evident at Massage Green Spa, as it is full of people who believe in the company’s vision. The company also offers a career path to massage therapists. Since almost half of all Massage Green Spa stores are corporate, the company can easily give massage therapists a chance to become owners once they no longer want to perform massages by promoting from within the Massage Green Family. “They’re like athletes, they can only go so long, but many massage therapists are in love with the industry,” he said. “They have a heart to give back and help people,
so when they can no longer give massage therapy sessions, they have an opportunity to stay within the industry and stay within the company because we own so many stores and have so many opportunities to be promoted within our company.” The value they offer consumers also sets the company apart, he noted, saying Massage Green Spa is the only massage center to offer an introductory $39.95 full body massage with no commitment to a 12-month contract. Massage Green Spa also offers infrared sauna therapy, something not many other places can offer yet. “We strongly feel that it is a health and wellness benefit that will take this country by storm,” Mallad said of their infrared
sauna, which uses infrared heaters and light rather than steam like traditional saunas. Massage Green Spa is always exploring new programs they can offer for health and wellness, one of the reasons the company has been named by Forbes as the up and coming massage therapy company of the future, and why sports teams like the Detroit Tigers, Detroit Red Wings, Detroit Lions and University of Michigan Athletics use Massage Green Spa as their official massage therapists. With such a strong corporate culture, Massage Green Spa should have no problem attracting the health and wellness warriors it seeks. www.massagegreenspa.com
Franchising USA
r e tail fr anch ising
Page 53
r e tail fr anch ising
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
RETAIL
franchising
e r u t a Fe
Franchising USA
December is definitely the season for shopping. Whether one celebrates Christmas or not, the malls are bustling, the streets are filled with cheer and people are prepared to spend money. The national retail federation states that the holiday season can represent 20 to 40 per cent of the business’ annual sales, though this can create a lot of stress and possibly long hours for franchisees. However, sometimes through experience and support, an owner can allow the business to run itself. The retail industry is hit hard during the holiday season, finding peak business to be in the fourth quarter of the year
but retail franchises can bring success throughout the year, especially with a well-recognized name brand. Retail offers an established and loyal customer base, with set processes, expert marketing and guaranteed success. Of course, retail can cover a variety of different areas and venues, including clothing, pet supplies, beauty supplies, household goods and many other products. Some retail industries cross over and include many different product lines within one location.
Clothing In 2010, households spent on average $1700 on apparel, footwear and related products and services, which is about 3.5 per cent of the average annual expenditures. People are always willing to remain in style and fashion forward, plus families have growing children who have growing needs. Customers like brand names,
“The retail industry covers a lot of ground and it dominates the rental space in all American malls. Shopping for products is part of our everyday lives and the profit is evident.�
great deals and recognize clothing as a necessity, as well as a means to express individual taste. In fact, shopping has become a habit, more so than an errand in our society. Clothing stores have managed to create an online presence, by offering their products from the comfort of home. This may take a hit on the actual physical franchise location, but some industries link online sales directly to the store, allowing for an increase in profits. Most clothing stores have a huge marketing agenda, which will alleviate some of the stress and responsibility of the franchisee. Not only will marketing be covered, but advertisement is usually done by professionals and guarantees to create customers., without having to do any of the work. Apparel stores can range from low end budget clothing to high fashion, depending on your experience and passion; those interested in clothing have a wide variety of options when it comes to franchising within this area. Apparel stores used to be very specific and appeal to one customer base, now a lot of locations carry accessories, jewelry and options for the whole family. This creates a one-stop shopping area for everyone and drives sales.
Beauty Products Make up, shampoo, face wash and deodorant used to be staples of the pharmacy. Of course, these products can still be purchased in department stores but beauty products are now creating their own industry. While walking through the mall, a customer will pass numerous beauty stores that specialize in makeup, soap, hair products or acquire all the products under one roof. In fact, the global beauty market is astoundingly huge and the United States is number one in cosmetic spending and spent $38 billion in 2007 alone, while the revenue of the U.S. cosmetic industry is estimated to amount to about 62.46 billion dollars in 2016.
Franchising USA
r e tail fr anch ising
Page 55
r e tail fr anch ising
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
Customers feel a sense of professionalism and expertise when their beauty products are the main focus of the business.�
What used to be a mainly female focused industry is now an important purchase for both men and women alike, creating a broader population and customer base. Shoppers want their beauty products separate and are interested in high-end products. Customers feel a sense of professionalism and expertise when their beauty products are the main focus of the business. This type of retail franchise is definitely increasing in profit every year and gaining more momentum and popularity. It can definitely be enjoyable, especially for those with a background in cosmetics or who have a passion for the field but are not interested in the service industry of beauty products.
Home furnishings Another distinct area that specializes in retail is home furnishing outlets and franchises. In 2012, the home furnishing industry in the States generated close to 80 billion US dollars from furniture, lighting and dĂŠcor sales. Another industry that has gained more popularity over the years and customers are consistently buying to keep up with the trends. The pressure to have a welldecorated house has increased, as people are remaining within their household for dinner parties, movie nights, stay-cations and they are more willing to invest in their surroundings than ever before. Home furnishings range from cheap to extremely expensive, from plastic tables to high end hand crafted wood, from apartment size furniture to oversized sectionals. There is a huge variety of product selection. A lot of consumers are searching online venues before they step foot in the store, which is decreasing the traffic in this area but most costumers are willing to spend money once they enter the doors of a furniture outlet. Franchisees interested in this retail industry would benefit from having some background in sales, with a lot of employees working on commission who would benefit from a leader with a
Franchising USA
customer base. The Home Improvement Research Institute stated that the home improvement products market would grow 5.9 per cent by 2014 and it has steadily increased since 2011. The retail industry covers a lot of ground and it dominates the rental space in all American malls. Shopping for products is part of our everyday lives and the profit is evident. It would be beneficial for franchisees to have some experience in retail or understanding of how the business format works to help encourage sales,s but franchisors can provide a lot of experience, support and understanding. It is a market that comes with a great marketing plan, an association of brand names and a usual customer base. background in the area. Some furnishing franchises come with a strong marketing strategy, while others let that responsibility rest on the shoulders of the owner. That being said, the furnishing industry sells products with well-establish branding that have a committed customer base and allow some immediate credibility.
Hard Improvement Franchises Hardware stores used to consist of paint, tools and nails but nowadays they are huge department stores that provide services and products for every area of the home. From doors to hardwood floors, not only are hardware stores providing all the products, machinery and tools you need
for home improvement, but they will install everything too. Though a lot of home renovation usually requires professionals, overall that industry can bring in a lot of money. In 2012, U.S. improvement and repair expenditure amounted to approximately 284 billion U.S. dollars, while in 2014, home improvement stores brought in close to $144 billion. A lot of people are taking on their own home building projects, while franchises are working with contractors and making a portion of commission. The Home Improvement Market is growing and reaching a much wider
ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.
Look out for our next special feature:
SENIOR CARE FRANCHISING Franchising USA
r e tail fr anch ising
Page 57
r e tail fr anch ising
Charles J. Bonfiglio, President & CEO, Tint World ®
g n into the i k a e r b
In a world where trends are picked up and forgotten on a weekly basis, keeping up with the retail market can be tough for any business owner, especially an aspiring entrepreneur. Breaking into the market and then maintaining profitability requires more than just an innovative idea. Since the 1980s, the foundations of business, such as banks, investors, retail vendors, and the customers themselves, have been cautious
Franchising USA
to dish out support to new and innovative ideas. This presents a dilemma for retail entrepreneurs – how does one establish a successful business without losing their individualism? The answer lies within franchising.
The story For the past 30 years, my career has been engulfed in franchising, and during my time I’ve experienced firsthand the struggles of wanting to try something new and innovative. Being a young New York City clothing designer and contractor as well as a restaurateur in the 1980s, I moved to Florida with the dream of developing myself as an automotive
stereo retailer and installer. However, I soon met with reality as I struggled with getting loans from the banks, credibility with landlords, and even support from my colleagues. I was in a new state and too fresh, too young, and too inexperienced to get the support I needed. My teenage and young adult years were spent in business instead of universities, and no one wanted to support my idea to sell and install aftermarket stereos. Essentially, I had to start all over. This is when I discovered franchising. At the time, my cousins had recently opened their very own automotive service and repair franchise. They told me a story similar to mine – they couldn’t legitimize
The true story of
e retail market Charles J. Bonfiglio
“With franchising, you receive immediate backing that affords you the ability to be taken seriously as an established reputable business brand.” their business concept to the investors, property managers and the banks that could actualize their ideas. Instead of struggling, waiting or giving up, they invested in something that was nationally known, with internal financing and the power to attract the vendors and customers who would support their growth. I followed suit, meeting the franchise development team of the same automotive service and repair company as my cousins. The moment I got financial approval to open my first franchise, my story changed. The same bank and landlord I once had no chance of winning over suddenly took interest in me. I got the properly I wanted and the financing I needed to open my first franchise. My ideas didn’t change and neither did my innovation – the only thing that was different was the name standing above me. I received all the training I needed from the franchisor to be successful and when my doors opened, I had the freedom to build my customer base the way I wanted to. In the span of 15 years, I opened eight franchises and began expanding even more with property ownership. Eventually, I had enough capital to take my experience with franchising and do what I always wanted in regards to retailing – automotive customization.
The benefits What makes franchise retail appealing is it grants entrepreneurs access to the
foundations of business – the backend support that makes operations tick – and frees up time for innovation, customer service, and staffing. In today’s world, if you’re not modifying your business at least once every two years, you won’t be able to keep up. If you’re too caught up with marketing, vendor management, and financing, you won’t be able to attract and retain a healthy customer base and workforce. A good franchisor will understand this and listen to your ideas on how to make the model better and give you the flexibility to try new retailing tactics. Retailing also operates around consumer demand, and if you can’t strike a deal with the vendors holding the products customers want, you’ll struggle to survive. With franchising, you get the power of a corporate vendor management team who researches and negotiates deals to ensure your stores are always up-to-date with the latest trends, fads and want items. In retailing, these are what drive foot traffic and create lines that run out the door. A solo retailer is going to have trouble gaining access to the products that fuel success, let alone manage the buying power, marketing program, and customer service needed to maintain a positive reputable brand name.
The reality Being successful at selling commodities takes marketing, endorsements, and negotiating power, and the difficulty
of getting a retail establishment off the ground is getting the reputation required to be taken seriously. Without the support of a national brand, you’re going to struggle to get the financial backing necessary to even try, let alone maintain an evolving business. Even if you do break out on your own, you’ll be hard pressed to build profitability, and keep up with technology in the fast paced, ever-changing marketplace. With franchising, you receive immediate backing that affords you the ability to be taken seriously as an established reputable business brand. You get access to a wealth of support and leverage, and if you choose the right franchise system, you’ll get the backing you need every step of the way to grow and maintain a profitable business. You even get to retain and implement your own creative thoughts on retailing. My experience has taught me that being successful doesn’t have to get in the way of your creativity or individuality. If your dream is business independence and retail ownership, franchising can help you turn it into a reality. Charles J. Bonfiglio is an American entrepreneur, franchisor, and president and CEO of Tint World®. After owning a number of Meineke Car Care Centers and starting an automotive e-commerce business, he developed Tint World® to begin franchising in 2006. Since then, he’s been instrumental in growing the brand to more than 60 established stores in and out the United States. He lives in Boca Raton, Florida. To find out more, contact Charles.Bonfiglio@tintworld.com.
Franchising USA
r e tail fr anch ising
Page 59
r e tail fr anch ising
WOMEN I N FR A NCH ISI NG
Female Entrepreneurs
are Reaping Big Rewards in Resale Franchising Female entrepreneurship is booming in America. The number of womenowned businesses in the U.S. continues to climb and is now estimated to have surpassed 9.4 million enterprises. The American Express 2015 State of Women Owned Businesses Report shows that women-owned small businesses are on the rise, with around 30 percent of all small businesses owned by women in 2015. However, that’s nothing compared to what’s going on in the $12 billion resale industry. NTY Franchise Company, one of the fastest growing developers of resale brands in America, recently announced that of its four franchised brands, a whopping 67 percent of its franchisees are female. With trendsetting brands such as women’s upscale resale franchise Clothes Mentor and recently acquired children’s resale store Children’s Orchard, NTY Franchise Company executives are optimistic that those trends will continue. “Without a doubt, women have become the driving force of our franchise growth,” said Chief Operating Officer Chad Olson. “I think there are a lot of things to like about resale, and many of them are particularly important to women.” Kate Paynter and her mother, Becky Finger, have led the resale revolution
Franchising USA
“Whether the resale brand focuses on apparel, children’s items, household goods or electronic devices, female entrepreneurs are flocking to resale opportunities for several reasons.” in Cincinnati for decades, with several resale franchise brands including Clothes Mentor. Paynter says their resale franchises buy more than $10 million worth of gently used items from local sellers annually, all while supporting charitable causes dear to her and her mom. “It’s been a dream of ours to serve in this community,” Paynter said. “Along with putting dollars in the pockets of other Cincinnati women, we’ve been able to support local charities like March of Dimes, the Leukemia & Lymphoma Society and the Pink Ribbon Girls. All while doing what we love!” Suzanne Simpson, another pioneer in the resale industry, says she’s been able to pay local women more than $4.6 million in the past few years with her resale brands like Clothes Mentor in Ocoee, Florida. Like Paynter and her mom, Simpson enjoys putting more money in local women’s pockets while also donating to One Heart for Women and Children, a local charity that provides the necessary resources for families as they transition through and overcome varying hardships of daily living in the Central Florida area. “It’s been a true blessing to do what we do here,” Simpson said. “When we succeed, our community succeeds. We help local families put some extra money
in their pockets when we buy their gently used items, plus we get to support great charities like One Heart for Women and Children. I couldn’t ask for a better situation.” For Clothes Mentor franchisee Christine Ilvedson, the regular interaction with customers-turned-sellers has made her life as an entrepreneur more enjoyable. Though she operates in the small market of Fargo, North Dakota, her Clothes Mentor is one of the top revenue generators in the entire NTY Franchise system. She has spent more than $2 million purchasing gently used items from women in Fargo in the past five years. “I’m living my dream,” Ilvedson said. “I spend my day interacting with customers who engage with us so often that we’ve become friends. I’m able to provide them with some money for the great stuff they bring in to sell, then helping them look great at a fraction of what they would pay at retail.” Whether the resale brand focuses on apparel, children’s items, household goods or electronic devices, female entrepreneurs are flocking to resale opportunities for several reasons. It’s environmentally and community friendly: A recent story in the LA
“Along with putting dollars in the pockets of other Cincinnati women, we’ve been able to support local charities like March of Dimes, the Leukemia & Lymphoma Society and the Pink Ribbon Girls. All while doing what we love!” - Kate Paynters
“I’m living my dream. I spend my day interacting with customers who engage with us so often that we’ve become friends.” - Christine Ilvedson
“When we succeed, our community succeeds. We help local families put some extra money in their pockets when we buy their gently used items, plus we get to support great charities ” - Suzanne Simpson
Times focused on the growing body of social science indicating that “women consistently (highly) rank values strongly linked to environmental concern — things such as altruism, personal responsibility and empathy.” Resale stores keep unwanted items out of landfills and extend their use by offering them to new customers. Further, resale stores in the NTY Franchise Company system offer their goods for as much as 70 percent less than retail price, making it easier for people to get the items they love without straining the family budget. Greater emotional connection with
customers: Unlike retail stores focused exclusively on selling items, resale stores feature twice as many engagement opportunities, thanks to their two-way commerce model. Store owners develop more meaningful relationships with customers that make regular visits to buy and sell items and apparel. Shopping is half the job: A 2013 survey of more than 2,000 people found that men got bored with shopping in just 26 minutes while women could easily last for two hours. In a job where 50 percent of your interactions with customers involving shopping their used goods, women are
more likely to not just survive the daily shopping task, but enjoy it. Founded in 2006 by resale godfather Ron Olson, NTY Franchise Company features five brands, all with a different focus: Clothes Mentor, Children’s Orchard, Device Pitstop, New Uses and NTY Clothing Exchange. The brands are all resale-based and cover women’s designer fashions, children’s apparel and accessories, furniture and household goods, electronic sales and repair, and clothing for teens and young adults. For more information, visit www.ntyfranchise.com
Franchising USA
r e tail fr anch ising
Page 61
r e tail fr anch ising
Jeff Grandfield & Dale Willerton, The Lease Coach
Understanding the Significance of Signage
– for Franchise Tenants
Franchising USA
As we explain in our new book, Negotiating Commercial Leases & Renewals For Dummies, it’s much easier for customers to find your franchise store if you have a prominent sign with your business name on it out front. The bigger the sign, the better – and the more attractive the sign, the better too. Don’t just assume that your landlord shares your vision of a large sign identifying your franchise story on or in front of his property. Franchise tenants can easily overlook that their landlords may want to restrict all tenant signage on the property. Tenant requests for more or larger signage are often rejected by landlords. Landlords impose signage criteria and restrictions mainly because whatever they allow one tenant to do signage-wise, the other tenants may also want to do. Most landlords prefer an uncluttered property without extra signage simply because it looks more attractive. If your landlord does allow you to place a sign on the property, creating and maintaining it is typically your responsibility. This extra work on your part, however, can be beneficial: Signage can make your franchise store business easier to find for customers who are specifically looking for you. Obviously, if you’re located in an area with a sea of shopping plazas, a sign with your name on it makes it much easier for customers to pick you out of the crowd. Signage can bring in customer traffic. Motivated shoppers who don’t know you’re there may be drawn in by your sign as they walk or drive by. Signage will become recognized by local residents who will see you as they commute to and from work daily. These residents are eventually more likely to
visit your franchise store because they are familiar with your name. With that being said, note that your landlord may allow certain types of signage and not others, Typically, the landlord usually requires graphic drawings of your sign for written approval or provides you with a signage criteria package that you must follow as part of your lease agreement. The following are among the most common types of signage:
Building signage: This is the signage that almost every business will have and it will generally appear directly above your main entry door. However, do not overlook the possibilities of having signage on multiple sides or even the rear of the commercial property if that will provide you additional exposure to walk-by or drive-by traffic.
Monument signage: A monument sign resembles a tombstone coming out of the ground and, typically, advertises just one or a few select tenants. Monument signs are not that common, but they can make your franchise store business look more substantial if you can get one.
Pylon signage: The tall sign by the roadway that tells passers-by what tenants are in the plaza is called the pylon sign. A property may have several pylon signs, which all display the name of the plaza at the top of the sign. Don’t just assume that you will automatically get a panel of the pylon sign or signs. There are often more tenants in a property than sign panels available, so make this a part of your offer to lease or lease renewal. Ideally, try to pick your actual panel (both front and back), because a panel higher up on the pylon sign is usually more visible and read first.
them in advance. The Lease Coach will often negotiate predetermined times when the tenant can use these signs … landlords may be more comfortable in knowing these signs will not be out all year and thereby not create signage clutter.
Temporary pull-away signage: These are the signs on wheels covered with images or business messages. Most landlords hate these signs and the problems that they create. Don’t just assume that you may be able to have pull-away signage for your grand opening. Landlords think these signs clutter or obstruct their property and may only allow limited numbers of pull-away signs to be used (and shared) by many tenants throughout the year. Again, negotiate pullaway signage rights up front, because the landlord doesn’t have to let you put these signs up if they are not included in the lease agreement. For a copy of our free CD, Leasing Do’s & Don’ts for Franchise Tenants, please e-mail your request to DaleWillerton@ TheLeaseCoach.com. Dale Willerton and Jeff Grandfield The Lease Coach are Commercial Lease Consultants who work exclusively for tenants. Dale and Jeff are professional speakers and co-authors of Negotiating Commercial Leases & Renewals For Dummies (Wiley, 2013). Got a leasing question? Need help with your new lease or renewal? Call 1-800-738-9202, e-mail DaleWillerton@TheLeaseCoach.com or visit www.TheLeaseCoach.com.
Sandwich board signage and banners: These may be extremely useful for franchise store tenants offering a limited time special but landlords may say no. If these are of interest to you, negotiate for
Franchising USA
r e tail fr anch ising
Page 63
ex per t advice
Yan Krupnik, Business Development Manager, Retalon
h g i e Sl
Stocking the As shoppers clear away decorative cotton cobwebs and dust off their fiber optic reindeer, retailers are preparing for high inventory turnover unique to this time of year.
Despite efforts to develop accurate forecasts, the slightest oversight can shake even the most prepared retail businesses right down to the bottom line. For instance, retailers felt the heat of surprise demand after the success of Disney blockbuster Frozen rocked sales in the toy industry in 2013. According to a survey conducted by Fortune, Frozen merchandise topped one in five parents’ holiday shopping lists following the film’s release in November of that year. Ultimately, retail franchises nationwide, including Toys ‘R Us and the Disney store, suffered from total depletion of their Frozen inventory at a rapid rate. The shortage lingered long into the Spring of 2014, as Walt Disney Company acknowledged a time lag in the supply chain, sparked by surprise consumer demand. And though retailers everywhere could reasonably consider the factors that influenced that scenario, explaining the
Franchising USA
effects of poor inventory management to a wide-eyed child with high hopes for an Elsa doll is no easy feat. With the fall and winter holidays occurring in rapid succession, allocation, pricing & promotional strategy, optimizing assortment, and replenishment can pose a challenge for retail franchises. Though businesses have different ERP or POS systems, predictive analytics solutions seamlessly integrate with their existing IT infrastructure and offer a viable means of optimizing franchise supply chains, and promotions to ensure that no customer – big or small – has to “let it go” when it comes to their seasonal preferences.
Here are three ways that business owners can facilitate a speedy turnover without much negative impact to their bottom line:
Harvest a bounty of SKUs for less Franchise systems, in particular, encounter unique challenges in terms of purchasing, allocating, and replenishing inventory optimally. A franchise retailer might opt to participate in a bulk discount to cut costs on inventory. However, evaluating the program’s viability can be tricky. Retailers could benefit from intelligent prescriptive tools that can uncover whether or not a vendor’s “special offer” is actually profitable, and suggest an
“Smart predictive analytics systems will suggest the optimal “breakdown” of how much each store needs of each respective item.” actionable plan to allocate, and sell off the merchandise effectively. This can also apply to planning, and maintaining the correct assortment. Decision-makers must take physical space restrictions, demand forecasts, and product cannibalization, as well as assortment depth vs depth factors into account for each participating store. Additionally, they must account for the fact that not all stores perform the same, or have the same geo-demographic attributes. Smart predictive analytics systems will suggest the optimal “breakdown” of how much each store needs of each respective item. Beyond that, they can assist with replenishment – tracking sales and demand in real-time while automatically generating new orders. These systems consider demand, on-hand inventory, intransit inventory, and on-order inventory to reduce manual labor while ensuring that retailers never run out of hot-ticket items at any location.
Make a list and check it twice Many retailers are using traditional statistical methods of forecasting, and business intelligence tools that are backward looking. This leaves retail analysts to consolidate forecasts manually, as they are limited by the inability to look at their businesses more granularly and comprehensibly. These methods tend to fall short when it comes to accurately calculating lost sales, for instance. Without careful consideration, retailers might forecast a similar scenario the following year. Furthermore, if a retailer plans to introduce new products or product categories, he or she has no history to draw upon when it comes to determining how much product to order, which stores should
receive it, and what the pricing should be. A predictive analytics solution that considers the effects of promotion, price changes, events, and seasonality can help retailers understand what the true demand is and how that demand might change during the holiday season.
Execute merrier promotions Special events, one-time deals, and promotions are difficult to forecast in terms of projecting increased sales. Having the right inventory at the right place to fulfill a promotion is a delicate balancing act in itself. Add this to the ongoing stress of optimizing pricing product-by-product and this area can easily become a pain point for retailers. While many retailers try to keep their price at a certain point to compete with competitors, this is a grave mistake. But if price wars are not profitable, then what is? Many retailers try to focus on competitive pricing. These businesses are often making a costly mistake. While maintaining a competitive position, or brand image, is important, retail predictive analytics will optimize prices and promotions within the confines & policies of the retailer while maximizing sales and profitability. Contemporary predictive analytics solutions integrate critical aspects of your business such as promotions and replenishment, so that retailers actually bring in enough promotional inventory to proactively fulfill the uplift in sales. They can also suggest which media types work better for certain products. While Facebook advertising might have been a big hit for getting this year’s Halloween costumes off the shelves, in-store
Yan Krupnik
advertising might be more effective for those inflatable snowmen. Additionally, these systems approach price optimization in an integrated way. It’s impossible to look at all products at all stores individually, yet different factors drive sales for different products. For instance, some products are driven by an optimal price, while others are driven by a noticeable discount. Smart solutions can identify what drives sales of each product and recommend the pricing and markdown strategies that will get rid of inventory by end of season at maximum gross margin. As retail franchises prepare for the holiday rush, predictive analytics solutions can help them establish a method for the inventory madness. With the help of proven retail predictive analytics technology, franchise businesses of all sizes and structures can melt away the pressures of seasonal demand this holiday season. Yan Krupnik is the Business Development Manager at Retalon, a leading provider of advanced retail predictive analytics solutions for Supply chain, Inventory Management, Pricing, Merchandising, Planning, and Marketing operations designed for the unique and complex environment of Omni Channel retailing. To find out how Retalon can support your franchise retail business, please call 1.888.837.0268 ext. 224 or e-mail discover@retalon.com www.retalon.com
Franchising USA
ex per t advice
Page 65
ex per t advice
Matthew Jonas, President, TopFire Media
Steps to Take When Managing a Crisis Sometimes, in business, it is simply impossible to avoid having a crisis unfold. But a company that has a pre-established strategy in place for dealing with crisis situations before they hit will fare much better than those that don’t plan ahead. Knowing how to act and react in the event of a crisis is important in order to diffuse the situation quickly, safely, and effectively – and get back to business as usual as soon as possible. If you don’t have a resource or team assigned to effectively map out a plan during a crisis, now is the time to establish one, whether internal staff or an outsourced PR firm. And, as you set that resource to work, here are the initial steps to consider:
“Knowing how to act and react in the event of a crisis is important in order to diffuse the situation quickly, safely, and effectively – and get back to business as usual as soon as possible.” Franchising USA
WHY?
You Should Exhibit at Franchise Expo South
United Franchise Group was able to add over 20 franchise owners based solely on our participation in Franchise Expo South 2015. – Ray Titus, CEO, United Franchise Group
BECAUSE BUSINESS GETS DONE AT FRANCHISE EXPO SOUTH.
You Should Attend Franchise Expo South
1
Franchising is an established business model that reduces ownership risk.
2
Only at FES will you meet face-to-face with over 200 possible new business ventures AND over 60 free seminars to show you how to succeed - FROM THE START!
3
The US franchise business generates over $1 trillion annually - GET YOUR PIECE OF THIS PIE TODAY!
THAT’S WHY INTERESTED IN EXHIBITING?
REGISTER TODAY FOR FREE
Call Today - 201.881.1666
Visit www.franchiseexposouth.com
Or Email - krosalen@mfvexpo.com
USE PROMO CODE: FRU1
FEBRUARY 11-13, 2016 NRG CENTER - HOUSTON, TX
Sponsored by:
ex per t advice
Matthew Jonas, President, TopFire Media
1
Have a Plan:
Above all else, it is essential that there be a plan in place to deal with any sort of issue that may arise. It may become necessary to have several different plans in place based on the nature of the crisis: from natural disaster or a health issue, to criminal or terrorist activity, or other crisis situation. You should have a plan that is clear-cut, easy to follow, and that addresses all possible outcomes to help prevent panic and organize your employees and those around you.
2
Know the Facts:
Think of the game “Telephone”: an initial message is almost always comically different than what comes through at the end of the game. But in business, it’s not fun and games. A distortion of the facts or message can be extremely costly. You should choose one spokesperson who can relay the facts as accurately, as detailed, and as quickly as possible so that situation assessment can begin immediately. You should find someone who is reliable and has a cool head, and who is not afraid to tell the truth, even when it’s not pleasant.
3
Define things on your own terms:
Rather than wait for outsiders to pick up on a crisis and put their own spin on it, it is far more effective to be proactive, and break any bad news to employees and news outlets on your own terms. This means you define what gets out, you manage the situation, and you control your own space.
4
Communicate across multiple channels:
Take the opportunity to talk with every outlet you can. Leverage both traditional and digital news outlets, social media channels, and more, so that you can disseminate your own information on a broad basis. This will also minimize the possibility of anyone reporting incomplete or false information , which can ultimately end up hurting your image and your company.
Franchising USA
5
Avoid “No Comment”:
Even if your statement of “no comment” is intended to help buy more time, the public nearly always equates this sort of message with weakness, or worse yet, guilt. Make sure you are stating the facts and facing the crisis head-on to show that you are in control and ready to move forward.
6
Provide Updates:
Make sure you are keeping news outlets and media channels regularly updated so that they can relay the truth and the hard facts rather than speculation. This helps to keep the public informed and helps to keep a company from appearing as if they are hiding something.
7
Address Mistakes or Unfair Coverage:
Allowing for the dissemination of false information is extremely harmful. If you or your company feels that the media is presenting a situation in an unfair light, or if they are not sharing all the facts, do not be afraid to stand up and challenge them.
8
Cooperate:
Make sure you are working to cooperate with media, authorities, and any others who are covering or handling the situation. This not only ensures the proper response is received from your company, but it also conveys to the public that you are trying to take real steps toward action and resolution of the crisis.
9
Use Validators:
Validators can help give you credibility and can help speed the process toward crisis resolution. Third parties not involved directly in the crisis itself can also help to fact check and provide impartial information to the public. Examples of validators can be PR firms, external spokespersons, industry allies, and more.
10
Stay Appropriately Positive:
Even in the worst of crises, it is important
Matthew Jonas
to show that progress toward resolution is the main goal and that every step possible is being taken to address the issue at hand. It’s vital to consider all these tactics, and potentially others, when developing a crisis management plan, so that, whether internally or through a PR agency or representative, the right messages are delivered to the right audiences at the right time. Having a comprehensive crisis management plan can help maintain your company’s credibility, while demonstrating relevancy and transparency, when challenges arise. Matthew Jonas is the President of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group and Franchise Dynamics, Matthew established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with over a decade of in-depth experience in SEO & PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Matthew has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships www.topfiremedia.com
JOIN THE
FASTEST GROWING
PIZZA CHAIN IN AMERICA! *
SELECT AREAS STILL AVAILABLE! NON-TRADITIONAL OPPORTUNITIES ALSO AVAILABLE!
Visit LittleCaesars.com or call 800-553-5776 *Based on 2013 U.S. store growth. ©2014 LCE, Inc. 50232
ex per t advice
David Banfield, President, The Interface Financial Group
The Broad Appr Franchising has long since come of age. It is now a very accepted method for individuals to transition quickly, and usually painlessly, from employment into self-employment and entrepreneurship. Most people, when they start a franchise search to locate their ‘ultimate business opportunity’, gravitate towards things they know and enjoy. Those interested in the world of automobiles might gravitate towards an auto-maintenance or detailing franchise, while those interested in food would have no problem locating a food franchise tailored to their individual taste.
Franchising USA
People that search for a franchise rarely move out of their comfort zone, they follow what they know and in some instances they even follow their hobby into a franchise model. In their mind that makes sense - if they are already engaged in a hobby that is also a franchise, then transitioning from one to the other would seem like a very natural and easy fit. Rarely, however, does it work. What you may do as a hobby is by definition just that, ‘a hobby’. Now the thought process is that you are running that same hobby but on a business footing. When a hobby becomes a business, it certainly ceases to be a part-time hobby approach and takes on a new life form. If you ramp up your hobby to become a business, there might be some justification in the process - as you still own the process - and all you have done is probably taken on more responsibilities and liabilities, and
expanded from part time to full time. You are, however, still doing what you want in a fashion that suits you. There is a very noticeable difference, however, when you are awarded a franchise that parallels your hobby. While it is certainly your business you will be running the operation in accordance with the franchisor’s manual and code of conduct. You will probably have fixed hours if the business is of a retail nature, and you might find yourself as an employer for the first time. As a franchisee, you will certainly be subject to a form of reporting to your franchisor on a regular basis. Taking a hobby and acquiring a similar franchise is not always a smooth or even advisable transition process. When you start your franchise search it is good to do so with a very open mind. There are now literally thousands of businesses that run on a franchise format
“When you start your franchise search it is good to do so with a very open mind. There are now literally thousands of businesses that run on a franchise format basis.”
roach basis. The days of franchising being linked to fast food or automotive service have long gone. Even the old adage of what makes a good franchise – location, location, location - no longer rings true. Franchising has moved out of the retail, bricks and mortar arena and can now be found in limitless different formats, virtual offices, home based offices, no employees, virtual employees, and so it goes. Opportunities range from high tech products and services to landscaping
and lawn care, from elderly in-home care to financial services. And there is even a bank franchise available in some countries. With such an array of opportunities, it pays to take a broad look and not just gravitate to a well-known name or brand. In searching out the ideal opportunity, start with a list of your requirements. What do you want out of your business? Naturally, everyone says ‘make money’ and that’s a given, but sometimes there are tradeoffs to income in the form of time. Think about franchises that offer you the ability to work either full or part time. Ask yourself, does a franchise offer you the chance to transition maybe from employment into entrepreneurship, keeping the pay-check while launching a new business? Look at territory rights - often people get a pre-set desire to own a specific franchise only to find out that there is no location available in their vicinity. Now if they are set on a specific franchise, it may be a case of physically relocating to acquire an available territory. As you look at the territory issue, think also about the future and what happens if you decide to re-locate - can your franchise operation relocate with you, or do you lose it on moving? There are franchises that are portable, that can be moved from one location to another or even from one country to another.
“The broader view encompasses a plethora of features that you need to review and, as such, franchising is not something to pursue in a hurry or without due diligence and a solid business plan.”
Take the broad approach when it comes to premises. Many franchises require leased premises with a considerable build-out cost. Others, and this may be a growing number, are based on a minimum overhead approach because they are home-based. However, before you rush to secure a home-based franchise, make sure that you are comfortable working from a home office. Is it free of distractions and, more importantly, are you selfdisciplined enough to make a home-based environment work? The broader view encompasses a plethora of features that you need to review and, as such, franchising is not something to pursue in a hurry or without due diligence and a solid business plan. Once you have executed the plan and found the right opportunity, then franchising will invariably represent a very rewarding business model. David Banfield is President of The Interface Financial Group, a position that he has held for over 20 years. He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas. For more information visit: www.interfacefinancial.com
David T. Banfield
Franchising USA
ex per t advice
Page 71
fr anch ise & serv ices di r ecto ry
franchising usa
Choose a 12 or 6 month package or simply
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.
add the A-Z directory onto your Focus, Profile
Each detailed, full colour A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
AAMCO Transmission and Total Car Care AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer. In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as
Apex Fun Run This unique franchise is experiencing at a nearly rocket-propelled growth since their inception in 2011—with over 56 franchisees in 16 states this company is reshaping the school fundraiser model. Gone are the days of hawking cookie dough and wrapping paper—Apex Fun Run earns on average $23,000 per school per Fun Run event held.
Big O Tires® BIG O Is Your BIG Opportunity. With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a worldclass leader. As we continue to thrive in an ever-expanding market, we invite you to be a part of the exciting opportunities as a member of the Big O Tires® family. Big O Tires® is proud to be one of the most progressive tire and automotive service franchises in the nation. When you join our family, we supply you with a powerful set of tools to help bring your business to the front of the pack: This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.
Bin There Dump That Bin There Dump That is a mini disposal container system and we’re FRANCHISING IN YOUR AREA! This is a franchise business that can be up and running quickly. We invite you to imagine yourself operating your own successful mini disposal business, providing cost effective solutions to customers who appreciate your service. The time is right for Bin There Dump That. We are a low-tech business whose systems are recognizable and repeatable. We offer services that are systematic. The process is easy to teach and easy to learn. In no time you will be answering customer’s requests for bins and building a strong, robust client base. Come and get your piece of this SIMPLE TO OPERATE business that has a reasonable entry cost, offers exclusive
Franchising USA
or Ad! To learn about the A-Z directory or any other products please contact Kimberly Kutnick: kimberlyk@cgbpublishing.com or 847-607-8407.
franchisees. With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process. Contact: Eric Simon Phone: 1-800-292-8500 Email: esimon@aamco.com Website: www.aamcofranchises.com
The concept is simple, Apex Fun Run collaborates with school PTO/As and faculty, and produces a meaningful and “hassle-free” school fun run that is financially successful and builds leadership and fitness values in the students who participate. For more information, contact Jeremy Barnhart: Email: Jeremy@apexfunrun.com Phone: 480-347-0243 Website: www.apexfunrun.com
• Leading name-brand recognition. • Experienced franchise system. • Competitive marketing strategies. • Dynamic and perpetuating consumer engagement • Comprehensive start-up training. • Sales guidance from a network of retail experts. • Multiple warehouses stocked to meet inventory demands. • National and regional meetings/conventions. • Access to exclusive marketing resources. • On-site visits and strong support from Franchise Business Consultants. Contact us today! www.bigofranchise.com
territories, full training, marketing materials, lead programs and offers you over 100 years of experienced franchisor support! Enjoy the benefits of non-competitive relationships with other Bin There Dump That dealer/owners across North America. Share in a pool of knowledge that will assist you in maintaining competitive market advantages. Learn key success factors from the pioneers of the mini roll off container systems. Create an organization designed to maximize productivity while controlling costs. Contact: John Ferracuti Phone: 905-823-8550 Email: john@BinThereDumpThat.com Website: www.BinThereDumpThat.com
Boulder designs If you are looking to own your own business, or add a new product line to your existing business; then Border Magic® may be what you’re looking for. Border Magic® provides durable continuous concrete landscape edging, walkways, and decorative stepping stones that have the look and feel of real brick or stone. If you are looking for a rewarding career, Border Magic® may be what you’re looking for. Boulder Designs is a simple system with low entry cost and minimal inventory requirements. Our signage can turn any business, park, memorial, or
Cardinale Enterprises Cardinale Enterprises is a leading real estate investment and development company that has built a solid reputation in the New York and New Jersey commercial real estate marketplace. For more than 25 years, our company has
Clayton Kendall Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to Clayton Kendall’s integrated front-to-back inventory management system allowing for the creation, production, fulfillment, distribution and shipping of all your marketing and sales materials (uniforms, signage, branded merchandise) to be controlled with a
Coverall® Founded in 1985, Coverall offers motivated entrepreneurs the right to independently own and operate commercial cleaning franchised businesses using the Coverall® brand and system. In 2008, the company launched its Coverall HealthBased Cleaning System® Program with an emphasis on helping to improve the cleanliness, health and wellness of facilities. This unique Program combines environmentally friendly and innovative cleaning technologies and tools, hospital-grade disinfectants, professional training programs, customer support and
Discovery Point With almost 50 locations throughout the Southeast, Discovery Point Child Development Centers® provides safe, educational and nurturing environments for growing children. Discovery Point embraces a three A’s approach – Attention, Affection and Approval – and partners with Teaching Strategies in using the nationally recognized early childhood education program, Creative Curriculum System® for Preschool. Since opening its first location in an Atlanta suburb in 1988, Discovery Point has been a leader in
subdivision into a landmark. In addition, the flexibility of Boulder Designs allows you to transition from your job into business ownership gradually as you do not need employees or a store front to start off like other opportunities. If you are looking for a rewarding business, or developing a niche market, Boulder Designs® may be what you’re looking for. Contact: Butch Mogavero Phone: 844-247-2632 or Email: info@bordermagic.com -info@boulderdesigns.net Website: www.bordermagic.com -www.boulderdesigns.net
established a track record of excellence by developing, marketing, managing and investing in retail properties and mixed-use developments throughout the Northeast. Phone: 732-747-7846 or Email: Leasing@cardainaleenterprises.com You can also visit our website: www.CardinaleEnterprises.com
simple click of a mouse. Clayton Kendall is the single source marketing solution for national franchises such as Massage Envy, Orange Theory Fitness, European Wax Center, and Blaze Pizza. Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com
communication, and a passion for healthy cleaning to do one thing – remove the maximum amount of dirt and germs as efficiently as possible. Today, the Coverall® Program, implemented by independently owned and operated Franchised Businesses, is the first choice of offices, medical offices and healthcare facilities, ambulatory surgery centers, schools, daycares, retail businesses, restaurants, manufacturing plants, auto dealerships, religious centers, fitness centers and other businesses This offering is made by prospectus only. See Franchise Disclosure Document for details. Website: www.coverall.com
childhood enrichment and care, expanding beyond its Georgia roots into Florida, North Carolina and Tennessee with plans under way to reach new markets nationwide. Discovery Point Child Development Centers® was recognized by Entrepreneur Magazine in its “Franchise 500” and ranked #22 on its “Red-Hot Franchise” list for 2013. More information about Discovery Point and Discovery Point franchise opportunities is available by calling (800) 418-3990 or visiting discoverypointfranchise.com or discoverypoint.com.
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 73
fr anch ise & serv ices di r ecto ry
Donatos Donatos is a network of 100-franchise partner owned and 53 company owned restaurants in seven states clustered around Ohio. Founded in 1963, Donatos is the original fast casual pizza restaurant model that also delivers.
We are on the cutting edge of customer knowledge, market intelligence and digital service.
With average restaurant sales over $1M per year, Donatos is one of the strongest
Please see www.donatospizzafranchise.com for more information.
Dr. smart phones
insurance agencies and have quickly become an authorize retail repair center which is now offered to all our franchisees.
Dr. Smart Phones is a recognized leader in the electronics repair industry. With over 60 new licenses sold in the past 6 months, Dr. Smart Phones is poised as in industry disrupter offer a lifetime parts warranty to all customers. We are nationally known to many phone
FRANFUND FranFund provides a comprehensive set of funding solutions for your new or expanding business including business loans, securities backed financing and our proven capitalization solution, the FranPlan™. The FranPlan™ allows you to use an existing retirement account to fund your new business debt, tax and penalty free.
Fresh To Order (f2o) Founded in 2006, Fresh To Order (f2o) combines the quality of food found in finer casual dining with the operating platform and price point of fast casual. With a mission to serve “Incredible Food in under 10 minutes for around $10”, we offer a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads©.
Contact: Ken Rich Email: ken.rich@dspcorp.com Phone: 972.548.7905 Website: www.drsmartphones.com
Our team of funding experts are here to work with you to create a customized capitalization solution for your specific situation, including obtain a pre-qualification so that you can conduct your franchise investigation with confidence. Phone: 817-730-4500 Fax: 817-546-1291 Website: www.franfund.com Email: info@franfund.com Contact: taseiber@franfund.com
Combine Fresh to Order’s focus on healthier, flavorful menu choices with its open-kitchen set-up and commitment to great guest service, and you have an experience like nothing else in the category. Contact: Franchise Development Phone: (888) 877-6188 Website: www.freshTOorder.com Email: Please complete Inquiry form on website
franchising usa
Choose a 12 or 6 month package or simply
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.
add the A-Z directory onto your Focus, Profile
Each detailed, full colour A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
Franchising USA
financial performers in the pizza segment. In its home market of Columbus, Ohio Donatos commands a 40 percent market share in the pizza segment.
or Ad! To learn about the A-Z directory or any other products please contact Kimberly Kutnick: kimberlyk@cgbpublishing.com or 847-607-8407.
GameTruck Founded in 2006, GameTruck is the first and most recognized mobile gaming and entertainment franchise in the United States. GameTruck today has 70+ franchise locations throughout United States, servicing 35 states. Taking advantage of the massive video game industry, GameTruck brings a one of a kind experience right to
service to customers and franchise owners alike. During that time GameTruck has been recognized in Entrepreneur.com’s Franchise 500 list and also their top home based and new franchise lists. GameTruck’s mission is to Deliver Excitement to its customers and franchisees. Reach out today to learn more about franchising with GameTruck! Contact: Ryan, Sr. Franchise Development Manager
customers’ doorsteps. Due to this demand, GameTruck has experience 6 consecutive years of growth and continues to offer best in class
Phone: 480-303-7212 Email: ryan@gametruck.com Website: gametruckfranchising.com
honkamp krueger
Our depth and level of franchising expertise along with our track record for providing independent and objective franchise advisory/consulting services clearly differentiates HK from all other franchise advisors across the country.
Honkamp Krueger & Co., P.C. is a Top 100 CPA and business consulting firm and the eight-fastestgrowing CPA firm in the U.S. (Accounting Today, 2015) Specializing in franchise services, HK offers 40-plus forward-thinking, innovative solutions to franchise organizations in all 50 states. In addition to our tax, accounting and consulting services, HK offers total hire-to-retire solutions through our human capital management affiliate, HKP. Through our HK Financial Services affiliate, HK offers world-class wealth management solutions.
Huntington Learning Center Huntington Learning Center is the #1 revenue producing tutoring franchise, with an average earning of 61% more revenue than our closest competitor. Huntington was founded in 1977, began franchising in 1985 and has grown to be one of the most established and well-respected brands in education. Today, Huntington operates nearly 300 centers in 38 states from coast to coast as a recognized pioneer and leader in the tutoring industry, providing quality instruction to tens of thousands of students through our national network of franchised and company-
International Franchise Professionals Group
When you partner with HK for your franchising needs, you will always have easy access to one of our owners who will walk in your shoes with you and who has a unique perspective on being an entrepreneur and business grower. Phone: 888.556.0123 www.honkamp.com
owned tutoring centers. For over 37 years, Huntington Learning Center has been the leader in the tutoring and test prep industry with an established reputation of providing highquality, individualized programs for students of all ages and in all subjects. As a Huntington franchisee, you will inherit our reputation for excellence and be recognized in your community as an industry leader and premier brand of tutoring services. For more information, contact Gina Elliott at: Email: Franchise@HLCmail.com Phone: 800.653.8400 Website: www.huntingtonfranchise.com
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
jani-king
of operation in the commercial cleaning industry. Known as “The Jani-King System”, new franchise owners are trained using the most up to date technologies, procedures, tools, and equipment. They are able to grow their business and succeed with the expertise and support of a local regional office, in addition to numerous Jani-King International resources. For more information: Phone: 972-991-0900 / 1-800-JANIKING or Email: csturdivant@janiking.com Website: www.janiking.com
Jani-King - The world’s largest Commercial Cleaning Franchise Opportunity. This Franchise Opportunity has over 9,000 unit franchise owners in 14 countries. Franchise Owners are professionally trained to provide services to customers in Commercial Buildings, Healthcare Facilities, Schools & Universities, Hotels/Resorts, Casinos, Sporting Venues, etc. For 44 years Jani-King has perfected a method
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 75
fr anch ise & serv ices di r ecto ry
Johnny’s Pizza House Johnny’s Pizza House: Shakin’ & Bakin’ Since 1967! Founder Johnny Huntsman opened our first store in 1967 in Monroe, billing it as “the only link in the world’s smallest pizza chain.” We offer a great menu of delicious pizzas, appetizers and sandwiches – and fresh is the word. Fresh dough made daily. The freshest of vegetables. The highest quality meats – and every pizza topped with Johnny’s Pizza House’s
Kid to Kid For over 20 years, Kid to Kid stores across the country have given parents an affordable (and enjoyable!) shopping experience with huge selections of new and gently used children’s apparel, toys, shoes, baby gear and maternity wear. Our inventory changes every day, as trained buyers hand select and pay CASH to customers for their great-quality kid stuff, and sell those items at 70% off regular mall prices. Our customers love the savings they receive on their favorite labels and brands from Kid to Kid’s trusted inventories.
Kids In Sports Kids In Sports is a specialized sports program for children 12 months through 12 years old. Kids In Sports’ mission is to teach children the fundamentals of sports in an organized, safe, fun, friendly, and supportive environment.
As our partners, our franchise owners receive industrybest support and a leading support-to-store ratio. Kid to Kid’s proprietary buying software and inventory management systems, robust employee training, branded marketing, on-call computer support, and cloud-based reporting tools help owners manage their stores at optimal levels of sales and profitability. At Kid to Kid, our success is YOUR success, and we’ve proven that through 20 years and 110+ stores of uninterrupted growth. For more information, contact Dave Martell: Email: david.martell@bcfranchise.com Phone: 801.359.0071 x101 Website: www.kidtokid.com
sport-specific classes focusing on: baseball, basketball, soccer, flag football, volleyball, floor hockey, and lacrosse. Kids In Sports also offers Pre-School Alternative and After-School programs in addition to hosting camps and parties throughout the year.
Emphasizing sportsmanship, teamwork, respect, and communication, the program serves as a building block for young athletes. Coaches instruct children in multi-sport and
Website: www.kidsinsports.com Phone: 212.744.4900 Email: info@kidsinsports.com Contact: Mike Strutt
Launch trampoline
birthday parties, fundraisers and corporate events.
Launch Trampoline Park is an indoor family entertainment center that focuses on family, friends, fitness, and fun.
Safety is the #1 priority, and we are continually working to ensure a safe environment through superior structure, staff training, research, education and planning.
Founded by Rhode Island entrepreneur Robert Arnold and retired New England Patriot cornerback and threetime Super Bowl Champion Ty Law in 2012, there are currently three corporate-owned parks and eight owned and operated by franchisees from New Hampshire to Delaware with more opening soon.
Launch generates revenue through several departments; trampoline use, arcade, and concessions. Launch is very community oriented, hosting regular fundraisers for local organizations, and Joey, the 7’ tall green kangaroo mascot, can always be spotted at local events.
Our parks range from 19k to 42k square feet with over 50% of the square footage covered in jumping surfaces, making Launch the perfect place for social gatherings,
Liberty tax service Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service is the fastest-growing tax preparation franchise in the industry and has prepared almost 18 million income tax returns in more than 4,400 offices and online. Liberty balances strong growth, best business practices, social responsibility, and a fulfilling life experience for our franchisees. We’re committed to creating a business system and environment that will be held up as the model for all other tax preparation franchises to emulate.
Franchising USA
incomparable signature sauce and 100% real creamy mozzarella cheese. All made the Johnny’s Pizza House way for that unique taste that has made us the market leader in all of our markets. Year after year, we’ve been voted the “people’s choice” for favorite pizza in every reader poll conducted by independent media outlets! Contact: Dennis Wills Email: info@johnnysph.com Phone: 318-807-1358 Website: johnnysph.com
Ph: 401-738-1259 or Email: PMobley@launchri.com, RArnold@launchtrampolinepark.com Web: www.launchtrampolinepark.com
Liberty Tax is a company to watch, not just in tax preparation franchise terms, but in the business world as a whole. Our corporate team, Area Developers, and franchisees are accessible and down-to-earth. We provide a supportive network and a culture that is progressive and fun. You can join one of the top franchise opportunities in the world. Just fill out our request franchise information form to find out more about Liberty Tax. www.libertytaxfranchise.com/request-franchiseinformation.html
Little Caesars
continue to receive support, expert analysis and consultation from corporate as their business grows.
Little Caesars offers strong franchisee candidates opportunities in select locations across the country. As America’s fastest growing pizza chain, Little Caesars provides candidates an opportunity for independence with a proven system, a simple operating model and strong national brand recognition.
Little Caesars’ requires candidates desiring to open one store to have a net worth of $150,000 with a minimum of $50,000 in liquid, unencumbered assets (such as cash). Franchisees must also be able to obtain financing to cover the total costs of opening a franchised location.
Franchisees benefit from a comprehensive training program that focuses on all aspects of the business, including training, architectural and construction services to help with design, preferred lenders to assist with financing, the ongoing research and development of new products, and effective marketing programs. Franchisees
The Little Gym International With more than 300 locations in 30 countries, The Little Gym is the world’s premier enrichment and physical development franchise for kids four months through 12 years. Our owners are backed by more than 35 years of experience nurturing happy, confident kids through programs including parent/child, gymnastics, dance and sports skills, plus enjoyable extras like camps, Parents’ Survival Nights and Awesome Birthday Bashes. Each week, structured classes and a positive learning environment create opportunities for children to try new
Massage Green Spa International Massage Green Spa is positioned to outpace the competition with our membership-based business model, easy cost of entry, value positioned concept, easy real estate, low overhead, beautiful distinctive retreat design and multiple revenue streams. Owning a Massage Green Spa franchise has an amazing opportunity for professional and personal growth. It most importantly focuses on the ever changing wellness revolution. By combining massage therapy with an ecofriendly environment, we have addressed the need for improving both our internal and external health.
Midas Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America’s original franchise opportunities – and one of its best. With Midas, you experience the best of both worlds - the support of an experienced franchise organization and the satisfaction of operating your very own auto service enterprise. As a Midas franchisee, you become a trusted name the day you open your doors for business. Building consumer trust is at the heart of our brand. We work every day to earn that trust by providing expertise, responsiveness, and the best value to every customer every time. Benefit from nearly 60 years of “The Midas Touch”
Mint Advertising Founded in 2002, NJ-based Mint Advertising is an award-winning ad agency with a strong history of helping franchise organizations like Domino’s, CENTURY 21, Wendy’s, and Lawn Doctor accelerate growth and engagement on a number of different fronts.
For the sixth year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains. Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com
things and build self-confidence, all with a grin that stretches from ear to ear. To make it even easier to become a franchisee, we’re offering special reduced pricing! For a limited time, we have reduced the initial franchise fee by up to $40,000 (locations and savings may vary) and are honoring veterans by offering 50% off the franchise fee to Veterans and Active Duty Military, Reserves, National Guard and Coast Guard. Contact: Leo Smart, Director of Franchise Development Email: sales@thelittlegym.com Phone: 480-948-2878 Website: www.TheLittleGym.com and www.TheLittleGymFranchise.com
We make you eligible to take advantage of all corporate services: site selection, design and construction, marketing, financing, training and grand opening program. We continue to offer support with the following (not limited to): training, national and regional advertising, operations procedures and assistance, ongoing supervision and management support, increased spending power, access to bulk purchasing and a community of like-minded individuals that are as passionate about your success as you! Contact: Jim Belanger Phone: 248-849-9600 Email: jbelanger@massagegreenspa.com Website: www.massagegreenspa.com
Midas has built a stellar reputation in the automotive service and repair industry nearly six decades. We want to help you succeed. Before you open a location and as you continue to operate your shop, Midas will help you with the following: • Business management system for your shop • New franchisee orientation • Ongoing training and training resources • Operational support. • Development support • Optimizing and marketing your business: Join Midas today by calling 1-800-365-0007 or visiting www.midasfranchise.com! This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.
From online to offline advertising for franchisors as well as franchisees, to sales materials, conference marketing, media and direct mail — you name it and we’ve probably done it. Contact: Scott Robinson, VP Client Service Email: scott@mintadv.com Phone: 908-238-1500 Website: www.mintadvertising.com
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 77
fr anch ise & serv ices di r ecto ry
Minuteman press Serving the business community for over 40 years, Minuteman Press’ customer service driven business model provides digital print, design and promotional services to businesses. Today we are much more than just print, we can provide anything you can put a name, image or logo on! Minuteman Press is a number one rated
Naturalawn of america NaturaLawn of America offers organic-based lawn care services to customers across the United States seeking safer alternatives to traditional chemical lawn care. They pioneered the breakthrough into environmentally responsible lawn care back in 1987 (before “going green” was the norm). While chemicalbased companies continued to randomly spray unnecessary pesticides, NaturaLawn of America developed an Integrated Pest Management System (IPM), which was unprecedented in lawn care.
For more information Contact: Al Sanders Phone: 800-645-3006 Email: asanders@mpihq.com Website: www.minutemanpressfranchise.com
By creating natural lawn care programs specific to the needs of each individual lawn and through its use of organic-based lawn care products, NaturaLawn of America continues to give customers nationwide, the healthier, greener lawns they desire while protecting people, pets and the environment. Headquartered in Frederick, Maryland, NaturaLawn of America provides business opportunities to individuals wishing to own their own franchise. For more information Phone: (800) 989-5444, Email: info@naturalawnfranchise.com Or go to Website: http://naturalawnfranchise.com/
Nutrition Zone
empower the community by improving the quality of our clients’ lives.
Nutrition Zone is in the business of changing lives.
From inception, Nutrition Zone’s customer service and sincerity has been at the forefront of our growth. This is realized through highly educated team members who share our goal of making a positive, meaningful impact in our communities. Nutrition Zone provides premium service and premium products at extremely competitive prices.
That includes the Franchisees who join us on this incredible and noble journey. At Nutrition Zone, we do not only take great pride in creating stronger, smarter and healthier clients through the best stores and business model in the industry, we take great pride in identifying and developing successful, determined entrepreneurs providing them the tools and opportunities to reach their financial goals along the way.
SERVICE - QUALITY -COMPETITIVENESS - EXCELLENCE NUTRITION ZONE – A FORCE BEHIND A BETTER YOU!!
Nutrition Zone was founded to serve, educate and
www.nutritionzonefranchise.com
NUTTY SCIENTISTS®
Nutty Scientists has franchised locations in more than 40 countries across the globe and our reach continues to expand every day.
Nutty Scientists® is a leading global provider of scientific activities for children of all ages, and we’re an ideal franchise opportunity for all types of people. If you want to make a difference in the way children perceive and learn science and you have the ability to market the service and programs we offer to the schools and families in your community – a Nutty Scientists franchise could be a perfect fit.
Each franchisee plays a special role in their community, but their main responsibility is to enhance children’s lives by making science fun. For more information, contact: Shery Christopher Phone: 1-520-743-0022 Email: shery@nuttyscientists.com Website: www.nuttyscientists.com
franchising usa
Choose a 12 or 6 month package or simply
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.
add the A-Z directory onto your Focus, Profile
Each detailed, full colour A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
Franchising USA
business service franchise that offers world class training and unparalleled ongoing local support. Prior experience is not necessary to own and operate a successful Minuteman Press franchise.
or Ad! To learn about the A-Z directory or any other products please contact Kimberly Kutnick: kimberlyk@cgbpublishing.com or 847-607-8407.
One Stop Tax One Stop Tax is a professional tax preparation services provider offering personal and business income tax returns catered to the low and middle income brackets. As a franchisor we offer state-of the art tools that help make the entire business run efficiently and intelligently because of our proven business system.
Our Town America For over 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local businesses in a premium welcome package. It is Our Town America’s mission to welcome new movers into their communities, to help local businesses gain new loyal and long-term customers, and to provide franchisees with an excellent business opportunity. Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the Our Town America program
Oxi Fresh Carpet Cleaning
Our services are sought year after year despite economic condition and regardless of demographics and income levels. Contact: Charles Kinuthia Phone: 855.408.2937 or Email: franchise@onestoptax.com You can also check out our website: www.onestoptax.com
while dozens of locally owned franchises validate the Our Town America concept as a viable business opportunity. Franchisees are neighborhood marketing consultants, showing local business owners how to target their best prospects with enticing offers via direct mail. Since beginning to franchise in 2005, Our Town America has been consistently ranked a Franchise Business Review Top 50 Franchise making them the only Advertising brand to land a spot in the 10-year Hall of Fame and the sole company to be crowed Franchise Business Review’s Top Company. Website: http://www.ourtownamerica.com Email: franchising@ourtownamerica.com
fastest dry times possible: one hour on average.
The home-based concept’s innovative carpet cleaning system uses environmentally friendly cleaning solutions, leaves no sticky residue and is safe for children and pets.
Recognized as one of “America’s Best Franchises,” according to Forbes magazine, Oxi Fresh has more than 280 carpet cleaning locations in 45 states and Canada, with many more in development. Company plans call for awarding 50-75 additional franchise opportunities to qualified candidates over the next 12-18 months.
In addition, Oxi Fresh’s innovative cleaning method only requires two gallons of water per home – as opposed to the 40-50 gallons that many other carpet cleaners use – and consequently offers one of the
Contact: Kris Antolak Phone: (720) 963-6193 Email: kris@oxifresh.com Website: www.oxifresh.com
pillar to post
2015 by Entrepreneur Magazine, as well as a Top Low Cost Franchise, Top Home Based Franchise and among the Best of the Best listings with Entrepreneur magazine in 2013 and 2014.
Founded in 2006, Oxi Fresh Carpet Cleaning has established itself as one of the nation’s fastestgrowing carpet cleaning companies.
Pillar To Post is North America’s leading home inspection franchise. We have been named a Top 50 Franchise for franchisee satisfaction in 2013, 2014 and 2015 by Franchise Business Review. #1 Home Inspection franchise for 2013, 2014 and
pinot’s palette Pinot’s Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. #1 paint and sip for franchisee satisfaction – Pinot’s Palette is a unique, art-inspired entertainment concept catering to adults, corporations and kids. By combining art and wine into a single concept, Pinot’s Palette now offers an inclusive, social activity for guests to enjoy with friends, family or work team members.
Contact: Brian Wieters Phone: 1-877-9633129 or Email: franchise@pillartopost.com Website: www.pillartopostfranchise.com
Pinot’s Palette’s entertaining environment, expert guidance from trained local artists and exceptional customer experience creates strong word of mouth, community recognition and a loyal customer base. Pinot’s Palette looks for franchisee partners who love to entertain and values that fit comfortably within the Team Pinot culture. Not art experience required! Franchising since 2010 with more than 130 locations in 33 states, Pinot’s Palette is an established, awardwinning concept leading the paint and sip industry. Website: www.PinotsPalette.com/Franchise or Email: Franchise@pinotspalette.com
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 79
fr anch ise & serv ices di r ecto ry
Primero Systems An outgrowth of Primero’s custom software business, our Webtreepro franchise marketing platform addresses the needs of growing franchises. Built by a company that understands franchising, Webtreepro makes it easy for your franchise to thrive in the digital age. It’s a proven, simple-to-use solution for marketers seeking to maximize their assets in content and brand recognition.
With a few clicks, launch your newly awarded franchisee responsive website, utilizing the franchisee’s own localized branding, while allowing the franchisor to set the criteria for one or thousands of franchisees. The possibilities are endless.
Create responsive franchisor, franchise development or franchisee sites, manage your digital assets and automate promotions. Protect your brand with SEO and social media controls, create roles for content workflow,
Contact: Rick Diviesti Email: explore@primerosystems.com Phone: (866) 426-0779 Website: www.primerosystems.com
PrimoHoagies
quality of our products, our brand has become iconic in all of its markets. We experience a level of brand loyalty that in rarely seen in the sandwich franchise marketplace. Our neighborhood Deli feel has made us welcome in communities up and down the East Coast. This is why our products have won hundreds of awards.
PrimoHoagies specializes in gourmet, Italian Specialty Sandwiches. Their entire menu is built around quality. PrimoHoagies uses only the finest Thumanns meats and cheeses on the market to its signature Italian bread baked in the stores throughout the day. Quality will never be compromised in a PrimoHoagies restaurant. This one of the reason we have become ranked in the Franchise 500 by Entrepreneur magazine. Because we have built our reputation on the
PROSHRED Security PROSHRED® pioneered the mobile paper shredding and recycling industry in the mid 1980’s in Canada and is recognized as a North American leader. PROSHRED® shreds and recycles confidential documents and proprietary materials for “fortune 500 companies”, “large”, “small and medium sized enterprises” as well as “home based business” and “residential consumers” in all industry sectors. PROSHRED® combines
Redrhino REDRHINO isn’t just another flooring company – we are a premium epoxy coating supplier and installer committed to doing the industry’s best work on every project. That one philosophy sets us apart from our competitors, and has helped us grow into a nationwide leader in epoxy flooring since 2005. There are a lot of businesses and independent contractors offering epoxy coating for concrete floors, but when precision, quality, and real-world
Visit our website at www.PrimoHoagies.com or Contact Mike Aruanno at mike@primohoagies. com to learn how this brand has created such a stir in the sandwich marketplace.
unparalleled customer service with absolute security and is the only company to receive both ISO 9001-2008 and NAID AAA certification. PROSHRED®’s explosive growth is a result of increasing concerns with regard to “identity theft” and the “environment”. PROSHRED® is a GREEN business opportunity. Contact: Shelley Gable Phone: 416-490-8600 (116) Email: shelley.gable@proshred.com Website: www.proshred.com
guarantees matter, clients turn to us. That’s because we have a reputation for being customer-service centered, and being able to manage projects and timelines that other epoxy flooring companies can’t. When you need flooring that’s beautiful and durable, applied correctly the first time on your schedule, REDRHINO should be your first call. For more information contact Michael D. Kenealy | CEO 1 (310) 435-4153 or 1 (888) 292-6478 email: info@redrhinoflooring.com Or visit our website www.redrhinoflooring.com
Renew Crew
weak the economy is, thereby providing a recession-resistant
Renew Crew is proud to be North America’s most trusted
Every day we continue to refine our products and systems
choice for exterior surfacecleaning and protecting. We are the leading national brand with a proprietary 3-step process that
Franchising USA
add an educational portal, set permissions for publishing and editing corporate content or websites. Integrate your email or CRM strategy into a superior lead generation customer experience.
revenue stream. to maximize your expertise and optimize your chances of exceeding your goals for your business. Our corporate team
works wonders. We call it Renew Crew Clean™. You’ll call it
is committed to supporting you as you start and build your
the path to achieving your personal and business goals!
enterprise locally. From sales and operations, to marketing
Renew Crew is undoubtedly the leader in exterior surface
and accounting, you’ll have access to support staff for all
cleaning and protecting. Cleaning and protecting outdoor
aspects of your business
surfaces is an important part of home ownership and a
Contact: Shemar Pucel
segment of an estimated $476 billion home maintenance
Phone: 804-214-3021
market. Even better for our franchisees, these homeowner
Email: spucel@outdoorlivingbrands.com
maintenance obligations remain regardless of how strong or
Website: www.renewcrewfranchise.com
ScerIS We offer an exciting opportunity for entrepreneurs and sales professionals to use their business skills and/or proven sales experience to build their own sales organizations. Perfect for those with a general understanding of business processes and the application of technology to improve those processes such as automation, workflows, content management and more.
majority of your time generating more revenue. Your success is our combined success. Established in 1993, ScerIS is a Microsoft Gold Application Development Partner, consulting services and business process outsourcing company and a resource to clients across healthcare, financial, business and government markets. Contact us to learn more about this exciting opportunity.
We provide comprehensive training and support, marketing and advertising support, back office support and an on-line support website. We are here to do the majority of the back office work, so you can spend the
Contact: Kevin Grooms Email: kevin.grooms@sceris.com Phone: (978) 218-5023 Website: www.sceris.com/sales-partners
service brands international
franchisees to experience ease of operation and success.
One Company. Multiple Brands. We’ve created life-changing opportunities as a privately-owned company with a distinctive culture of community service and hundreds of successful business owners nationwide. With over 30 years of franchising experience, SBI provides the leadership, business systems and franchisee support that allow our
SOLDIERFIT SOLDIERFIT is a military inspired fitness franchise with centers and gyms specializing in large group boot camp training, personal training and kids’ fitness programs. It offers a functional fitness gym set in a family environment for all fitness levels. SOLDIERFIT is different from other fitness companies in that character building is the number one priority, not aesthetics. By focusing
Spark mobile video Spark manufactures promotional trucks with integrated digital video screens. Trucks range in size from pickup-truck based models with 4’ x 6’ digital screens up to large box-style models with 8’ x 14’ video displays. The trucks are used as mobile billboards for any business and also as ordinary delivery
Spherion Staffing Services Join the ranks of an established recruiting and staffing leader! As a Spherion franchise owner, you will be well-positioned to create a successful future for yourself and you’ll have a stake in helping others make a better life for themselves through rewarding employment opportunities. This is the passion that drives our business every day and the financial rewards are just as exciting. One of the fastest growing industries, staffing is projected to grow six percent annually and reach $115 billion this year. Spherion owners produced more than $500 million in annual sales last year alone. It’s an ideal opportunity for an entrepreneur to step into and begin building a thriving business. Since 1946, Spherion® has been supplying flexible, tempto-hire and direct-hire talent to companies of all sizes and
SceriS
Business Partner At ScerIS, information is alive!
We are: Molly Maid, Mr. Handyman and ProTect Painters. Our mission is to help owners quickly reach their profit goals and realize their dreams. For more information contact: Steve Lajiness, V.P. of Franchise Development for SBI Tel: 734-822-6110 or Email: steve.lajiness@servicebrands.com Website: http://franchise.servicebrands.com/
on personal service, member connections and teamwork, members are made to feel like they belong to something bigger than themselves. The business is founded on community, patriotism, and the American dream. Since launching in 2007, SOLDIERFIT has expanded across Maryland with locations in Gaithersburg, Frederick and Columbia and will be opening a franchise location in Virginia in fall 2015. Website: soldierfitfranchise.com
vehicles. Financing is available with payments averaging $2000 per month. Often payments can be reimbursed through franchise co-op marketing programs. Contact: Robert Tarabella Phone: 844-SPARK-44 or Email:info@sparkmobilevideo.com Website: sparkmobilevideo.com
industries. Specializing in administrative, light industrial, contact center, non-clinical healthcare and professional placements, we offer a comprehensive range of workforce solutions to fit the unique needs of our clients. Operating through a network of 175 franchise locations, Spherion has distinguished itself as a local staffing partner providing personalized service, backed by the resources and breadth of a $2 billion workforce leader. Last year, we connected more than 170,000 job seekers to 3,000 companies nationwide, and the numbers continue to grow. We are a strong community of owners that genuinely love what we do and it has earned us a reputation of excellence in our industry. To learn more, please contact Bill Tasillo on our Market Expansion Team at 404/964-5508 or go to www.spherion.com/franchise
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 81
fr anch ise & serv ices di r ecto ry
franchising usa
Choose a 12 or 6 month package or simply
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.
add the A-Z directory onto your Focus, Profile
Each detailed, full colour A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
Sports Clips Established in 1993 and franchised in 1995, Sport Clips is one of the nation’s leading franchises with close to 1,400 stores nationwide. Founder and CEO Gordon Logan is a pioneer of the unique sports-themed haircutting franchise, including the development of the Sport Clips All-Star haircutting systems, operating procedures, and marketing programs. It’s a great recession-resistant business that’s all cash, no receivables, and no haircare industry experience is necessary.
To learn about the A-Z directory or any other products please contact Kimberly Kutnick: kimberlyk@cgbpublishing.com or 847-607-8407.
FORBES as a “Top Ten Best Franchise” to buy for its investment category. Qualified veterans who are interested in owning a Sport Clips are eligible for a 20 percent discount off of Sport Clips’ franchise fee of $59,500 through participation in the Veterans Transition Franchise Initiative, also known as VetFran, which was created in 1991 during the Gulf War. At Sport Clips, it’s good to be a guy but it’s great to be an owner! Visit sportclipsfranchise.com to learn more. For more information, contact Karen Young:
Sport Clips is ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises” and in the top 40 in the “Franchise 500.” It is also ranked by
Email: franchise.recruitment@sportclips.com Phone: (800) 872-4247 x. 1 Website: www.sportclipsfranchise.com
The Interface Financial Group – IFG 50/50
• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa.
The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth. All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’. Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage
The Joint Chiropractic The Joint Chiropractic is reinventing chiropractic care by making quality alternative healthcare affordable for patients seeking pain relief and ongoing wellness. Our membership plans and packages eliminate the need for insurance, and our no-appointment policy, convenient hours and locations make care more accessible. The Joint performs more than two million spinal adjustments a year across 250+ clinics nationwide. With a proven franchise model in a $12 billion dollar
the patch boys The Patch Boys fills a gap in the construction field that is gravely needed and its unique niche will provide you leads from many directions, craftsman, sub-contractors and home owners alike. When joining The patch Boys team, you will automatically receive instant credibility and be exposed to an entire array of people that need our service and trust our approach, thus leading you quickly to a fast start right out of the gate and a bright future to get your name out there in lighting speed. At The Patch Boys we have implemented our own
Franchising USA
or Ad!
www.interfacefinancial.com
industry, The Joint is making quality healthcare affordable, approachable and convenient for patients—while simplifying business operations for chiropractors and franchise owners. Our plans and packages eliminate the need for insurance, and our no appointments policy and convenient locations make care more accessible. The Joint performs more than two million spinal adjustments a year across 250+ clinics nationwide. For more information, visit thejoint.com/franchise or Email: franchise@thejoint.com
exclusive professional system that guarantees you success in every aspect of the business. We foster an atmosphere of passionate customer service pooled with an environment of professional and skilled people that have a history of decades in this field and have pin-pointed specific features that will benefit you as an owner and broaden your approval among potential clients and your reputation will be sky-high. Contact Leo via Phone: 844-997-2824 Email: info@thepatchboys.com
Website: www.ThePatchboys.com
TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.
UFood Grill UFood Grill is an award-winning franchisor of fast-casual food service restaurants, offering consumers a better-for-you menu to meet the growing demand for healthy options made with fresh ingredients that taste great. Known as the place where “delicious meets nutritious,” UFood Grill offers traditional
Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
WELLBIZ BRANDS, INC WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colo. and is one of the largest health and wellness companies in the United States. The company owns three separate franchise entities: Elements Therapeutic Massage, Inc., which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs, Fitness Together Franchise Corporation, which franchises one-on-one and semi-private personal training studios, and Fit 36, Inc., which franchises high intensity interval training studios, with workouts done as a group.
Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company. Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas
and non-traditional restaurant designs to franchisees for expansion across the U.S. For more information, please contact: Bob DiBartolomeo, VP of Franchise Development Email: bobd@ufoodgrill.com Phone: 617-787-6000 Website: www.ufoodgrill.com
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
Elements Therapeutic Massage, Inc. began franchising in 2006 and has approximately 210 Elements Massage™ locations. Fitness Together Franchise Corporation began franchising in 1996 and has approximately 175 Fitness Together® locations across the United States. Fit 36, Inc. began franchising in 2014 and has a single FIT36™ location in downtown Denver. For more information Websites: wellbizbrands.com, elementsmassage.com, fitnesstogether.com, fit36fitness.com
Xpresso Delight
businesses who want our incredible service.
Xpresso Delight is a simple business concept that virtually anyone can be successful at.
Franchisees service the coffee systems weekly and provide all the consumables, everything from the coffee to the cappuccino sprinkle and then simply charge their clients a per cup rate. A pay for what you use policy.
Specifically, we transplant a cafe experience into the workplace. You own a number of fully automated gourmet espresso coffee systems that provide a coffee experience equal to any café, but are located directly in the workplace. These coffee systems are given away FREE to
Contact: Nigell Lee Phone: 347-421-4196 Email: nigell.lee@xpressodelight.com Website: www.xpressodelight.com
Franchising USA
fr anch ise & serv ices di r ecto ry
Page 83
MAKE MAKEYOUR YOURPLANS PLANSNOW NOWFOR FORTHE THEBIGGEST BIGGEST FRANCHISE FRANCHISEEVENT EVENTOF OFTHE THEYEAR! YEAR!
If you If you attended attended the 2015 the 2015 International International Franchise Franchise Association Association Convention Convention in Las in Vegas, Las Vegas, you’re you’re probably probably wondering wondering howhow we can we can top it. topWell it. Well we can we can and and we will! we will! #IFA2016 #IFA2016 will be willbrighter, be brighter, bolder bolder andand bigger bigger - since - since everything’s everything’s bigger bigger in Texas. in Texas. If you If you didn’t didn’t join join us, you us, you missed missed out on outan on an important important opportunity opportunity to learn, to learn, improve improve and and network. network. Join Join moremore thanthan 3,500 3,500 of your of your franchise franchise industry industry colleagues colleagues at the at biggest the biggest franchise franchise eventevent of the of year! the year! February February 20-23, 20-23, 2016 2016 Henry Henry B. Gonzalez B. Gonzalez Convention Convention Center Center & & Marriott Marriott Rivercenter Rivercenter SanSan Antonio, Antonio, TX, TX, USAUSA Interested Interested in exhibiting in exhibiting or sponsoring? or sponsoring? Contact Contact Lynette Lynette JamesJames at ljames@franchise.org. at ljames@franchise.org.
Franchising USA
convention.franchise.org convention.franchise.org