december 2023
cover story
Celeste Jauregui the little gym expert advice:
The Strategic Advantage of Paying Higher Wages in Your Franchise latest news
top trends
in franchsing
expert advice:
The Hottest Trends in Franchising Today:
What’s Working! Franchising MAGAZINE USA 25
Want to stay on top of the latest news and whats happening at the forefront of franchising?
Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!
To subscribe visit: www.franchisingmagazineusa.com 26 Franchising MAGAZINE USA
conte nts
top trends in fr anchising Cover Story
Expert Advice
32 Little Gym: Developing and Nurturing Children Led me on my Own Journey.
34 Chris Conner: The Hottest Trends in Franchising Today
What’s New
50 Evan Hackel: The Strategic Advantage of Paying Higher Wages
28 Franchising News Announcements from the Industry
Franchisee in Action
Franchisor in Depth
38 Stretch Zone: Drew Brees Revolutionizing Fitness
42 Dill Dinkers: Launches National Franchising Initiative
Have Your Say
32
44 Mantra Fitness: More Than a Pilates Studio
46 Zoe’s Good Burger: A Decade of Success 48 Teriyaki Madness: Wok and Rolls into Q4
Snapshot 40 Clean Eatz: Packs Healthy Lifestyle System into Single Box 52 Synergy Homecare: Sells 37 Territories Through the 3rd Quarter
42
34
44 Franchising MAGAZINE USA 27
to p t r e n d s f r a n c h i s i n g f e at u r e
East Coast Wings + Grill Opens New Location in Clemson; Sights Set on Continued Expansion in Southeast East Coast Wings + Grill (ECW+G), a full-service and familydining restaurant renowned for its variety of buffalo wing sauces and heat indexes, announced the opening of their newest location in Clemson, South Carolina. Located at 405 S. College Ave., Suite 300, the new restaurant signals the brand’s intent of continued growth in the region after opening in Florence, South Carolina, earlier this year. The owner of the Clemson location, Hector Webber, who comes from a multifaceted entrepreneurial background, found his connection to the area when his daughter enrolled at Clemson University. Inspired by the vibrant college town, Webber decided to follow his entrepreneurial spirit and open the family-focused restaurant. “The demand for great food and a welcoming dining experience
is one of the driving factors of my decision to open my own East Coast Wings & Grill at this time,” said Hector Webber, owner of East Coast Wings & Grill in Clemson. “Clemson is not just a college town, it’s a dynamic town full of people who appreciate good food and good times and we know they’ll appreciate the addition of our exciting menu to the area!” “Our newest location in South Carolina is just the tip of the iceberg of our regional development,” said Mark Lyso, SVP Brand Development of East Coast Wings + Grill. “The market is a good fit and the customer demand for East Coast Wing’s & Grill’s expansion in South Carolina and Virginia is at an all-time high. This new opening couldn’t have come at a better time, as we have now opened additional markets for development.”
Wild Eggs Announces New Vice President of Marketing With 25 years of marketing, sales, and advertising experience, Heffernan brings incredible expertise to her new role.
Wild Eggs, a favorite breakfast, brunch, and lunch restaurant chain headquartered in Louisville, Kentucky, announces the appointment of Michelle Heffernan as its Vice President of Marketing. 28 Franchising MAGAZINE USA
Heffernan’s career includes 17 years in the restaurant industry, where she served as the Senior Director of Marketing for Papa John’s International Preferred division. During her time there, she was involved in numerous areas, including marketing, operations, point of purchase planning, local store marketing, and franchise relations. Most recently, she and her team managed database marketing programs that developed new and innovative approaches to targeting and segmenting customers. Before her tenure at Papa John’s, Heffernan helped launch the Maker’s Mark Ambassador program while working for Doe Anderson Advertising. Her agency experience also includes contributing to the growth of national brands like Morton’s The Steakhouse,
Lexmark, Reynolds American, and US Smokeless Tobacco. “I am honored to join the flock at Wild Eggs during a pivotal growth point, and I am excited to lead the brand and marketing strategy,” says Heffernan. “I have a deep-rooted love for the Wild Eggs brand. Their innovative menu offerings and commitment to quality resonate deeply with me. Heffernan is a proud alumnus of the University of Louisville, holding a bachelor’s degree in marketing. “We are excited to welcome Michelle Heffernan to our team,” said Andy Abbajay, CEO of Wild Eggs. “Her extensive experience and impressive track record will undoubtedly be instrumental in shaping the future of Wild Eggs.” To learn more about Wild Eggs, visit www.wildeggs.com.
CAPRIOTTI’S SANDWICH SHOP ANSWERS FANS’ CALL WITH LIMITED-TIME GRAVY AND MASHED POTATOES Capriotti’s Sandwich Shop is one-upping its Thanksgivinginspired The Bobbie® — voted the “Greatest Sandwich in America” — and introducing gravy and mashed potatoes for a limited time only. The Bobbie® is made with slow-roasted turkey topped with cranberry sauce, handmade stuffing and mayo, but fans have been begging for the only natural side – gravy – for years. Today is a day fans can truly be thankful for. For years, Capriotti’s fans have demanded gravy loud and clear, with hundreds of social requests for a hot, savory gravy to perfect The Bobbie®. Recent requests have included: • “The Bobbie is already my favorite and every time I eat it my first thought is ‘This sandwich would be perfect with a side of gravy for dipping.’” – @xporter88 • “GRAVY FOR THE BOBBIE IS ALL THAT IS MISSING” – @pmk5252 • “Need to pour gravy on it” – @mattt3637 The sandwich shop is meeting these not-so-subtle demands with an optional side of gravy for a limited time. House-made gravy at
Capriotti’s is a step above, made alongside the whole turkeys the restaurants roast in house each day. What happens when you make fans’ gravy dreams come true? They also ask for mashed potatoes. Capriotti’s is beating them to the punch by also introducing a side of mashed red potatoes to the feast. Both gravy and mashed potato menu options are available now through Jan. 15, 2024. “This holiday season, we’re thankful for our fans making the overwhelming call to add gravy to our extraordinary menu,” said Ashley Morris, CEO of Capriotti’s.
Caring Senior Service offers Ageless Grace training to staff, caregivers In an effort to help its clients improve healthy brain function, Caring Senior Service, a leading provider of nonmedical in-home services, has partnered with Ageless Grace® to certify local instructors in the innovative brain fitness program. “It is the goal of every Caring Senior Service location to provide the at-home care that seniors need so they can remain
happy and healthy at home,” said Caring Senior Service founder and CEO Jeff Salter.
3,400 educators have been certified to teach the program worldwide.
Ageless Grace was founded in 2011 by Denise Medved, a family caregiver who lost her mother to Alzheimer’s disease. Medved spent years researching the relationship between physical movement and cognitive function. Through testing and refinement, she developed the Ageless Grace program. Now, more than
One of those educators is Caring Senior Service of Waco’s co-owner Rebecca Rauch. Rauch is a board-certified women’s health specialist in physical therapy. She and her husband, Dustin, who is also a physical therapist, opened their location after caring for Dustin Rauch’s aging mother who had amyotrophic lateral sclerosis (ALS). Rebecca Rauch recently completed the Ageless Grace training program and is now certified to teach it. “Because of our background in physical therapy, we wanted to offer the seniors in the Waco area an exercise program that focuses on the healthy longevity of the body and the brain,” she said. “The Ageless Grace program supports clinical evidence that physical movement improves cognitive ability. It’s a revolutionary program that helps open a body’s neurons through physical movement and mental stimulation.” Franchising MAGAZINE USA 29
to p t r e n d s f r a n c h i s i n g f e at u r e
BIGGBY® COFFEE Pursues 500 Open Units by End of 2024
Layne’s Chicken Fingers Acquires 3 Flagship Locations in College Station, Texas Upon the retirement of the original owner, the Layne’s corporate team took ownership of the three original restaurants.
The high-energy coffeehouse franchise has seen monumental growth this year and is on track to meet or exceed the 500-unit mark by the end of next year. With over 360 open coffeehouses and another 140 in some stage of development, BIGGBY® COFFEE, the high-energy coffeehouse franchise that supports its owners and communities in building lives they love, is in a great position to meet its “BIGG” goal of 500 units opened by the end of 2024. In the first half of 2023, BIGGBY® signed 43 new franchise agreements and opened 31 new locations, driving expansion in key emerging markets including Illinois, Idaho, Tennessee, Georgia, North Carolina and Virginia. As it continues along an impressive growth trajectory, BIGGBY® is leveraging real estate flexibility and robust franchise support to create an investment opportunity that is catered to each local owner and the needs of their individual communities. In addition to the traditional coffeehouse build-out, BIGGBY® COFFEE has prototypes that fit end-cap locations with drive-thrus, modular drive-thru-only models, BCubed models and even kiosks. With the pipeline ready to reach the 500-unit mark by the end of next year, the achievement is just a milestone in BIGGBY® COFFEE’s journey to the 1,000-unit mark at the end of 2028, driven largely by its strong franchisee support, focus on company culture, and evergrowing consumer demand. 30 Franchising MAGAZINE USA
With the retirement of Mike Garratt, the original owner of Layne’s Chicken Fingers, the first three restaurants of the Texas-born and breaded chicken finger franchise have been acquired by the corporate team. Garratt will remain a part-owner in the company and continues to serve on the board, offering his expertise as the franchise pushes ongoing growth. Because Garratt had a licensing deal, there was a 50-mile protected radius surrounding the original location, and he was not required to follow changing brand guidelines, including new visual branding, updated menu offerings and operational changes. Rather, he maintained the nostalgic Layne’s feel in all three restaurants. Now, with the corporate team taking over the three restaurants and freeing up the opportunity to develop new locations within the 50mile radius, the brand is only becoming even more connected and cohesive across Texas. The very first Layne’s restaurant will be maintained as a sort of time capsule while the other two are updated with new branding and menu items, ensuring the brand presents a united front while keeping all franchisees on a level playing field to protect the overarching strength of the brand and future of each individual location. The acquisition is just one milestone in the brand’s larger growth trajectory. With 12 open restaurants and another 15 on deck for next year, the Soon to be Famous™ chicken franchise is looking at a 100% year-over-year growth rate as it expands across Texas, Virginia and Wisconsin.
Voodoo Brewing Co.: From Small-Town Brewery to Fast Growing Franchise In just over 10 years, Voodoo Brewing Co. has grown from a local brewery to an internationally acclaimed one and is the fastest-growing brewpub franchise on the planet. After opening their first taproom in Erie, Pennsylvania to a line wrapped around the block, Matteo and Curt Rachocki knew they were doing something right with Voodoo Brewing Co. They began considering how they might expand the product and experience to even more people nationwide. And what better way to expand a community-focused company than with local, communitybased owners? So, they launched franchising. However, the pandemic soon hit, and corporate locations were forced to close. During a time that was notoriously difficult for food and beverage concepts of all types, the Voodoo Brewing Team knew they would need to take serious action to survive. I had known the Voodoo Brewing Co. team through their partnership with my company, Raintree, but I decided to get more involved. I knew the system could grow to be a successful franchise with the right support, and wanted to go all in. I invested in a brewpub concept in the height of a pandemic that had forced many restaurants to close or even fail, specifically because I knew that the Voodoo experience was one people were longing for as a direct result of pandemic-related isolation. After this, development took off.
Two years later, we continue to brew some of the best craft beer out there, and we’ve also branched out into craft cocktails and seltzers. With 17 thriving brewpubs in multiple key markets, another 23 projected to open before the end of the year and even more in some stage of development, we’ve grown to be the fastest-growing brewpub franchise on the planet and don’t plan on stopping any time soon. Brent Dowling is the Chairman of the Board of Voodoo Franchise Group
VELVET TACO OPENS FIRST CASINO RESTAURANT flavors. The restaurant’s partnership with Choctaw Casino & Resort inside the District Food Hall in Durant, OK, stands as the brand’s first casino restaurant opening with more non-traditional openings on the horizon. Velvet Taco’s continued national expansion includes future locations planned for airports, casinos, food halls and more.
Velvet Taco announced the opening of the brand’s first casino restaurant location inside Choctaw Casino in Durant, OK, on September 26, 2023. This new location is one of several planned non-traditional openings for Velvet Taco, as the leadership team continues to prepare for expansive growth. Velvet Taco first brought its diverse, globally-inspired menu to the city of Dallas, Texas in 2011 and has since continued to break barriers with its immense growth and infamous international
Following the recent appointment of three new executives to its leadership team, including Jeffery Brush as Vice President, Controller, Brooke Perry as Vice President of Marketing, and William Davenport as Chief Financial Officer, the brand is poised for continued growth. With Velvet Taco’s 43 restaurants in 7 states, including its recent successful introduction to the Florida market, the expanded leadership team has exciting plans for 2024 and beyond. “There couldn’t be a better location to introduce our first casino restaurant and we are honored to partner with Choctaw Nation of Oklahoma to introduce the Velvet Taco brand to their community and visitors,” says Velvet Taco CEO and Taco Maker Clay Dover, “This opens the door to many more openings, allowing us to bring our internationally-inspired tacos to guests across the US in a nontraditional setting.” Franchising MAGAZINE USA 31
to p t r e n d s f r a n c h i s i n g f e at u r e
cover story: Women in Franchising – Celeste Jauregui | Little Gym
developing and nurturing children led me on my own journey to becoming a multi-unit franchisee It was 2016 and I was a biology major at University of California Santa Cruz, contemplating if I would pursue medical school one day. I was also coaching the cheer team at the local high school part-time. Like any young adult, I was on a journey to discover my passions. Coaching, it turns out, was a job that truly lit me up. Witnessing the transformative impact I had on those girls, helping them embrace confidence in everything they did, brought me immeasurable joy. It must have been contagious because it caught the attention of the local franchise owner of The Little Gym Morgan Hill in California, who offered me a job to work at her gym as a part-time dance instructor – an offer I couldn’t resist. My coaching skills effortlessly translated into the world of teaching little kids, guiding them in both their physical and emotional growth. Little did I realize this would spark my love for developing and nurturing children on their journey to becoming their best selves. The close-knit community of supportive parents and families was something else I didn’t expect to come along with the role. I worked at The Little Gym Morgan Hill as I continued to pursue my undergraduate degree, advancing to become regional director where I managed staff and developed the gym’s enriching curriculum. The idea of owning my own The Little Gym didn’t come into fruition until my fiancé and I moved to Hollister, CA, and realized the need for one in the community. What I thought was once a closed door into entrepreneurship suddenly opened up due to The Little Gym. The franchise model allowed me to continue with my passion of shaping the next generation of children, but also provided the pathway to run a business that was both fulfilling and financially rewarding.
I never in a million years pictured myself as a multi-unit franchise owner by the age of 25. You would think that as someone whose parents and grandparents owned their own businesses that the entrepreneurial spirit was in my blood. Growing up, I saw firsthand what it takes to run one; the long hours and hard work that were put in each day. There were moments
when the line between business and family blurred, making me
second-guess if this hustle was meant for me as I carved my own future.
32 Franchising MAGAZINE USA
While the idea of the gym in Hollister was taking shape, another unexpected opportunity presented itself. A franchise owner of two gyms was selling one in nearby Steven’s Creek, CA. Conversations within the franchise system led the owner to ask me about acquiring this existing gym – something that was nowhere in my plans as I was working tirelessly to get my first gym up and running. After extensive research and gathering guidance from within The Little Gym franchise family, I bought the Steven’s Creek gym and officially took over as owner in Sept. 2022. Throughout this decision-making process, I also delved into the support offered by Unleashed Brands, the youth enrichment franchise platform company that owns The Little Gym. Their franchise model provides support and resources that make the prospect of running two gyms in the future feasible and financially viable. Within just
It takes years of deliberating “ what type of business you can put on the ground and also match the passion of the impact you want for that business.
”
the first year of running the Steven’s Creek location, we saw record growth, doubling the number of families served than previous years. This monumental growth served as a personal confidence boost, affirming that I have what it takes to flourish as a business owner under The Little Gym and Unleashed Brands platform. My path as a franchise owner has certainly been unexpected and full of twist and turns. Despite growing up in a family of entrepreneurs and initially steering away from that path, I found myself not only embracing, but excelling in the role—now a franchise owner of not one, but two gyms, all by the age of 25. I credit a big portion of my success as an owner due to the guidance of existing franchisees within The Little Gym system. Their accomplishments managing their own gyms for years has been a guiding light into how I run my Steven’s Creek location. Having a builtin support network with them and other owners has been one of the gems of the franchise model since we are able lean on each other, constantly exchanging ideas and advice. As I ready the Hollister location for opening, I’m learning every day what it
means to be a successful franchise owner. My advice to those wishing to seek a similar career path would be to do the thorough research to decide if franchising is right for you. Connect with fellow owners, build a network of individuals you can rely on for guidance and most importantly, trust in yourself and the journey. There clearly was no straight path in my journey to becoming a multi-unit franchise owner.
Welcome any unexpected turns and trust your skillset to make informed decisions. I know if it wasn’t for embracing the unexpected detours along the road, I may not be where I am today with my two gyms. It’s because of everything that I’ve learned thus far in my journey that I know both gyms will flourish under my leadership and direction and continue to be cherished resources for the families in the community. Franchising MAGAZINE USA 33
to p t r e n d s f r a n c h i s i n g f e at u r e
EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
The Hottest Trends in Franchising Today: What’s Working! Franchising has been a dynamic and effective business model for many years, offering entrepreneurs the opportunity to own and operate their businesses with the support of established brands.
Technology-Driven Franchising
In today’s fast-changing business landscape, several trends are shaping the world of franchising. Understanding these trends can be instrumental in making informed decisions for both franchisors and franchisees. In this comprehensive guide, we will explore the hottest trends in franchising today, providing valuable insights for those looking to enter the world of franchising or expand their existing operations.
Here’s a unique tech driven model we like a great deal – Jelly on My Belly:
34 Franchising MAGAZINE USA
In an era defined by rapid technological advancements, technology-driven franchising is at the forefront of industry trends. These technological innovations are reshaping various aspects of the franchise model.
https://jellyonmybellyfranchising.com/
Online Ordering and Delivery Services The rise of online ordering and delivery services has transformed the restaurant and foodservice sector within the franchising industry. With the increasing demand for convenient and contactless dining
Data Analytics and Business Intelligence Franchise businesses are increasingly using data analytics and business intelligence tools to gain valuable insights into customer behavior, operational performance, and market trends. This data-driven approach allows for more informed decision-making and targeted marketing efforts.
Health and Wellness Franchises The health and wellness sector has witnessed substantial growth in franchising. This trend is driven by consumers’ increasing awareness of health-related issues, an aging population, and a desire for improved quality of life. options, many franchises have integrated online ordering and delivery platforms into their operations. This trend has not only increased sales but has also provided opportunities for delivery-only franchise models, also known as “ghost kitchens.”
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
segment, here is a great brand in the Smart Fit Franchise: https://smartfitfranchise.com/
We like the Health & Glow Med Spa Franchise model in this segment: https://myhealthandglow.com/franchise/
This is a strong meal prep franchise model focusing on food delivery and off-premise consumption – Empower Meal Prep Franchise: https://empowermealprepfranchise.com/
Mobile Apps and Loyalty Programs Many franchisors are developing mobile apps to enhance customer engagement and loyalty. These apps offer features such as mobile ordering, loyalty rewards, and personalized marketing campaigns. By leveraging the data collected through these apps, franchisors can provide a more personalized and convenient experience for customers.
Healthcare Services
Artificial Intelligence (AI) and Automation
Fitness and Wellness Centers
AI and automation technologies are being utilized to streamline operations, reduce costs, and enhance customer service. Chatbots and virtual assistants are becoming common tools for addressing customer inquiries, while automation is being implemented in back-of-house operations to improve efficiency.
experienced significant expansion, catering
Fitness and wellness franchises have
to individuals seeking personalized health
and fitness solutions. These franchises often offer a range of services, including gym
memberships, personal training, nutrition
counseling, and holistic wellness programs. We love the EMS Fitness Franchise
Healthcare-related franchises, such as home healthcare services, senior care, and medical clinics, are gaining traction. As the aging population increases, the demand for these services grows, making healthcare franchises an attractive investment opportunity.
Mental Health and Stress Management The growing awareness of mental health and the importance of stress management has led to the emergence of franchises dedicated to mental wellness. These businesses offer counseling, therapy, Franchising MAGAZINE USA 35
to p t r e n d s f r a n c h i s i n g f e at u r e
EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems
mindfulness programs, and stress reduction services.
Eco-Friendly and Sustainable Franchises Sustainability is a global concern, and franchises are responding by adopting eco-friendly practices and offering green alternatives to consumers. This trend is not only driven by environmental responsibility but also by the increasing demand from environmentally conscious consumers.
Renewable Energy and Clean Tech Franchises specializing in renewable energy solutions, such as solar panel installation and clean energy consulting, are expanding. These businesses provide eco-friendly alternatives while contributing to reducing carbon footprints.
Eco-Friendly Cleaning Services Green cleaning franchises are growing in popularity. They use environmentally safe cleaning products and methods, appealing to customers seeking non-toxic and sustainable cleaning solutions for homes and businesses.
Sustainable Food and Agriculture Sustainability in food production and agriculture is a major trend. Farm-totable restaurants, organic food stores, and sustainable farming practices are becoming common among franchised businesses.
Home-Based and Remote Franchises The shift towards remote work and entrepreneurship has led to the rise
of home-based and online franchises. These franchises offer flexibility and the opportunity to operate businesses from the comfort of one’s home. A great franchise system in this category is the PoolBlu Pool Maintenance franchise model: https://franchisepoolblu.com/
E-Learning and Online Education The education sector has seen the emergence of e-learning and online tutoring franchises. These businesses offer virtual educational services to students of all ages, capitalizing on the demand for online learning.
Craft beverages, including craft beer, artisanal cocktails, and specialty coffee, are experiencing a renaissance. Franchises in this category are offering unique and high-quality beverage options. We like the Ramblin Joe’s Coffee Franchise in this segment: https://ramblinjoescoffee.com/
Digital Marketing and SEO Digital marketing and search engine optimization (SEO) services are in high demand as businesses seek to establish and expand their online presence. Franchises offering these services provide expertise to clients in various industries.
Remote Work Solutions Franchises supporting remote work, such as co-working spaces, virtual office services, and technology solutions for telecommuters, have become increasingly relevant. These businesses cater to the needs of remote workers and entrepreneurs.
Food and Beverage Innovation The food and beverage industry is always evolving, and franchises in this sector are embracing new trends and consumer preferences.
Fast Casual and Healthy Dining Fast-casual dining franchises have gained popularity, offering a balance between convenience and health-conscious options. Many of these franchises prioritize fresh, high-quality ingredients and customizable menu choices.
Ethnic and International Cuisine Consumers’ culinary tastes have become more diverse, leading to a surge in ethnic and international food franchises. These businesses bring flavors from around the world to local markets. 36 Franchising MAGAZINE USA
Craft Beverages and Specialty Coffee
Home Improvement and Renovation The home improvement and renovation sector has seen steady growth, driven by homeowners’ desire to enhance their living spaces and increase property values.
Interior Design and Decor Franchises specializing in interior design, home decor, and furniture have gained popularity. These businesses offer expertise in creating aesthetically pleasing and functional living spaces.
Renovation and Restoration Services Home renovation and restoration franchises provide a wide range of services, from kitchen and bathroom remodeling to disaster recovery and property restoration.
Sustainable Home Improvement Eco-friendly home improvement franchises offer green solutions for homeowners looking to make sustainable upgrades, such
as energy-efficient windows, insulation, and roofing.
Niche and Specialized Franchises Niche and specialized franchises are focusing on unique markets and catering to specific customer needs. These franchises often target underserved segments with customized offerings.
Pet Services and Pet Care Franchises in the pet care industry, including pet grooming, training, and boarding services, are thriving as pet owners prioritize the well-being of their furry family members.
Children’s Enrichment Programs Education and enrichment franchises for children are in high demand. These businesses offer specialized programs, including STEM education, arts and crafts, and language learning. We love the Funtastik Labs Franchise system in this category: https://funtastiklabs.com/franchise
Master Franchising and International Expansion Master franchising is a trend that involves granting an individual or entity the rights to develop and sub-franchise a brand in a specific territory or region. This approach facilitates international expansion and rapid growth for franchisors.
International Master Franchising Franchisors are increasingly exploring international markets through master franchising agreements. This approach allows them to leverage local expertise and navigate regulatory and cultural nuances in foreign countries.
Multi-Brand Franchising Master franchisees are expanding their portfolios by managing multiple brands within a specific territory. This strategy allows for diversification and risk mitigation.
Emerging Markets The franchise industry is eyeing emerging markets in Asia, Africa, and South America for growth opportunities. These regions offer untapped potential for franchises looking to expand globally.
Social Responsibility and Community Engagement Franchises are recognizing the importance of social responsibility and community engagement. This trend involves giving back to communities, supporting charitable causes, and adopting sustainable practices.
Corporate Social Responsibility (CSR) Seniors and Aging-in-Place Services Franchises providing services to seniors, such as in-home care, transportation, and companionship, have seen substantial growth as the aging population continues to expand. Big fan of the Daughter For Hire Franchise System in this category: https://daughter-for-hire.com/
Many franchisors are incorporating CSR initiatives into their business models. These efforts can include supporting local charities, environmental sustainability, and ethical sourcing.
Local Engagement Franchisees are encouraged to engage with their local communities through activities such as sponsoring local events, participating in volunteer work, and contributing to local economic development.
Green Practices Environmental sustainability is a priority for many franchises. This includes energyefficient operations, waste reduction, and adopting eco-friendly practices.
Multi-Unit and Area Development The multi-unit and area development model allows franchisees to own and operate multiple units within a specified territory. This approach provides economies of scale and increased revenue potential.
Multi-Unit Franchising Multi-unit franchisees operate multiple units of the same brand within a defined geographic area. This approach offers efficiencies in operations and management.
Area Development Agreements Area development agreements grant franchisees the right to open a specified number of units within a designated territory. This model encourages territorial growth and development. The world of franchising is evolving in response to changing consumer preferences, technological advancements, and global trends. These hottest trends in franchising today reflect the industry’s adaptability and innovation. Aspiring franchisees and franchisors should stay informed about these trends to make informed decisions and position themselves for success in a dynamic and competitive marketplace. Whether it’s through embracing technology, focusing on sustainability, or catering to niche markets, the world of franchising continues to offer exciting opportunities for growth and innovation. For more information on how to find the right Franchise Model, visit Franchise Conduit: www.FranchiseConduit.com For information on Veteran Owned Franchises, visit American Veteran Franchises: www.AmericanVeteranFranchises.com For information on Canadian franchise Franchising MAGAZINE USA 37
to p t r e n d s f r a n c h i s i n g f e at u r e
franchisee in action: Stretch Zone
Drew Brees
Revolutionizing Fitness with Stretch Zone
A Game-Changing Partnership Drew Brees, the former quarterback of the New Orleans Saints and a legendary figure in the world of American football, made a remarkable move beyond the field into an extraordinary partnership. In January 2021, Brees joined forces with Stretch Zone, the nation’s premier practitioner-assisted stretching brand, as a franchise partner and brand ambassador. Locking in his commitment to expanding the presence of Stretch Zone in the Midwest, Louisiana, and Southern California, the partnership signifies a significant impact on the rapidly-growing company and the fitness industry at large. Drew Brees brings a wealth of experience and a deep commitment to the table in his partnership with Stretch Zone. His dedication goes far beyond business interests, reflecting an unwavering passion for health and fitness. With a renowned 20-year NFL career, Brees stands as a testament to the importance of maintaining one’s health and well-being. His extensive experience as a franchise owner in various industries, particularly within the health and fitness and restaurant sectors, underscores the substantial value that he offers to Stretch Zone’s members and investors. Brees extends his reach beyond Stretch Zone, serving as a franchisee and equity partner in various ventures, including Jimmy John’s, Walk-On’s Sports Bistreaux, Title Boxing Club, and more.
38 Franchising MAGAZINE USA
Practitioner-Assisted Stretching: A Key to Brees’s Success His journey with practitioner-assisted stretching began in the latter parts of his career. Initially becoming involved with the brand as a client, he incorporated this method into his training and recovery regime for many years to maximize fitness gains and prevent injury. His introduction to Stretch Zone mirrored the experience of many other franchisees and consumers, with the brand recommending that people try their services by offering the first stretch for free; Brees’s first encounter with Stretch Zone left a deep impression. He was particularly impressed by the brand’s rapid expansion, especially with the opening of its 112th location at the time, leading to his decision not only to remain a loyal client, but furthering his involvement by becoming a franchise owner in 2021. “Having embraced stretching as a vital part of my fitness regimen, Stretch Zone’s method proved to be the missing piece in my journey. It took my understanding of the benefits to a whole new level,” said Brees. “Stretch Zone showcased the transformative potential of their patented system. What truly captivated me was its universal applicability, tailored to meet the diverse needs of a variety of individuals.” He credits practitioner-assisted stretching with improving his recovery time, enhancing his strength, flexibility, and power and commends the leadership team for their unwavering commitment to growth and their mission of making practitioner-assisted stretching accessible to everyone. “Stretch Zone improves lives through its intentional methods and authentic approach,” said Brees. “It is a company driven by passion and purpose, committed to helping people feel better one stretch at a time, and that’s what made me certain that I wanted to introduce their services to communities across the nation.”
Former Teammates Joining Forces Drew Brees’s partnership with Stretch Zone is not a solitary venture. He is joined by former Purdue University teammates, Ben Smith and Jason Loerzel. The fierce trio, known for their winning decisions since their football years, have now come together to introduce practitioner-assisted stretching to communities nationwide. Their friendship laid the foundation for this business collaboration, taking them from teammates in the end zone to thriving as business partners with Stretch Zone.
A Long-Term Commitment Drew Brees’s dedication to Stretch Zone extends well beyond a short-term affiliation. Recently, the brand announced that he has re-committed to Stretch Zone as its ambassador through 2028. “Drew Brees is not just a spokesperson; he’s a true believer in the Stretch Zone method and a visionary partner in our mission to revolutionize how people approach flexibility and overall wellness,” said Tony Zaccario, President and CEO of Stretch Zone. “His commitment, both as our ambassador and as a dedicated multi-unit franchisee, is a testament to our shared vision to bring wellness to communities. With Drew’s support and leadership, we are ready to expand our reach, bringing the benefits of Stretch Zone to even more communities and transforming lives along the way.” Drew is committed to introducing the brand to new communities in addition to the 10 locations he currently has open across New Orleans, Metairie, Mandeville, Bocage and Baton Rouge in Louisiana, where he spent a majority of his career playing for the Saints, as well as Carmel, Fishers, and Zionsville in Indiana. He plans to open another 10 studios in the future. Franchising MAGAZINE USA 39
to p t r e n d s f r a n c h i s i n g f e at u r e
snapshot: Clean Eatz
Clean Eatz Packs Healthy Lifestyle System into Single Box New 30-Day Reboot Kit Built to Kickstart Diet and Total Wellness Clean Eatz, America’s leading health food restaurant and meal kit delivery franchise, has debuted the brand’s newest product, the Reboot Box, in response to a significant spike in customers seeking a simple, streamlined solution capable of recalibrating their nutritional lifestyle. The Clean Eatz product development team spent the better part of two years defining the keys to some of their customers’ greatest dietary successes. Tapping into results from the brand’s annual WeChangeLivez Challenge (WCL), in which participants track their wellness efforts for the chance to win prizes, the Clean Eatz team noticed a few similarities. “Every person who moved the needle over the last 5 years of WCL – and there have been a ton – had two things in common: They stuck to a defined, easy meal routine, and they committed to regular physical activity,” said Evonne Varady, Clean Eatz founder and Co-owner. “This combo was their lightning in a bottle, and we wanted to capture it in a single kit that men and women could use to replicate those results.” After dialing in the right nutritional plan for a one-month supercharge, Clean Eatz worked with experts in the physical fitness space to map out other practices for an improved lifestyle shift.
Each Clean Eatz Reboot Kit comes complete with the below items: • Voucher for 30 days’ worth of Clean Eatz meals (15 meals a week for 4 weeks) • 1 month’s supply of Clean Eatz Dessert Barz for snacks 40 Franchising MAGAZINE USA
• 1 weekly Clean Crust Pizza (Throughout the Reboot month) • 1 bottle of Shakez – Clean Eatz Protein Powder • 1 bottle of SuperFoodz – Clean Eatz Supplement Powder • The Official Reboot Lifestyle System Guide • Reboot workout swag “We knew the plans and nutritional tools in the Reboot Kit had to be sustainable for our fans to stay committed for 30 days,” Varady said. “No one has time for unrealistic diet fads. As long as it made sense, we included it as part of this lifestyle system.” The Reboot Box retails for $499. It is available at all participating Clean Eatz café locations.
About CLEAN EATZ: Clean Eatz, which launched in 2011 and started franchising in 2015, was cofounded by husband-and-wife duo Don and Evonne Varady, as a means of helping individuals and families change their lives by providing them with better nutrition options, a steady dose of health and wellness education, and a diverse support community that’s committed to helping each other in becoming their best selves. By supplying such healthy alternatives, the Clean Eatz brand has continued to win over communities with their dine-in, grab-n-go, catering, marketplace, and weekly online meal plan selections. With 94 locations operational and 87 in development, the franchise will likely be coming to an address near you soon.
For more information on Clean Eatz and its franchising opportunities, please visit https://cleaneatz.com/franchise.
GLOBAL
expansion
G L O B A L E x pA N S I O N
Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
We can help to put your franchise
system in an operational position to attract successful franchisees.
We are members of the IFA and other respected organisations. The transition process can be
daunting, but we know the trusted
business and legal players who can take you through the first minefield. Constant changes within the codes of conduct can create a massive challenge to franchise systems
wanting to move outside of their established markets.
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business
of selling franchise systems direct to franchisees for over 35 years.
For an initial discussion, please contact
globalpublishers@icloud.com Franchising MAGAZINE USA 41
to p t r e n d s f r a n c h i s i n g f e at u r e
franchisor in depth: Dill Dinkers
Dill Dinkers Launches National Franchising Initiative with 65 Locations Under Development
Leading Provider of Dedicated Indoor Pickleball Satisfies Demand for Sport Coast to Coast; Drives Aggressive Growth Strategy with Regional Developer Model
Born on the East Coast, Dill Dinkers Pickleball has quickly risen to prominence in the indoor pickleball industry with continuous praise for its fun, welcoming and pickleball player friendly environment. As a sport and recreation industry trailblazer, Dill Dinkers has captured the hearts of pickleball players from across the country, regardless of skill level, through its vision to spread the joy of pickleball to all. Today, Dill Dinkers proudly announces the official launch of its groundbreaking franchise expansion initiative. With no hesitation, the brand hit the ground running, signing five regional developers for 65 locations in San Antonio, Charlotte, Washington D.C., South Carolina, and Connecticut with over a hundred qualified applicants in the pipeline from across the country including in Canada and Mexico. The exciting development underscores a top-tier leadership team, focus on speed to market, and the undeniable demand for
42 Franchising MAGAZINE USA
early entry into a premier indoor pickleball franchise concept. “The demand for indoor pickleball facilities is driving demand for a world-class business model like Dill Dinkers”, say Chief Development Officer Dr. Ben Litalien, “a concept developed by avid pickleball players for the burgeoning cadre of pickleball players across the country.” As the fastest-growing sport in the country for three years running, Dill Dinkers is at the forefront of the pickleball phenomenon with its dedicated indoor facilities that allow players to enjoy year-round play. Since opening the first location in November of 2022 in Columbia, Maryland, the company has opened three more corporate locations in less than a year with another set to open in Manassas, Virginia in early 2024. The brand expects to have its first franchised location open in early 2024 in San Antonio, Texas, and expects to open 30 locations in 2024. Dill Dinkers Pickleball Clubs will
About Dill Dinkers Pickleball: Dill Dinkers Pickleball is the leading provider of dedicated indoor pickleball facilities in the country. The Dill Dinkers brand is known for its fun, friendly, and welcoming environment where players of all ages and skill levels can play, socialize, and improve their skills. Each facility offers dedicated indoor courts separated with fences, top-tier court surfaces, event space, a ball machine, and a state-ofthe-art reservation system powered by Court Reserve. Dill Dinkers offers court reservations for members and visitors, as well as clinics, private and semi-private lessons, leagues, business advertising, and court rental for private events.
operate in 15,000 square feet or more of indoor space, to provide space for at least six courts to 12 courts. The primary focus is on ensuring the functionality of the facilities by administering safety during play to achieve a seamless player experience. To accomplish this, each facility will have a dedicated Director of Pickleball responsible for providing training, instruction, and organizing tournaments, leagues, and special events. “We started Dill Dinkers because of our unwavering passion for the sport and the community it has provided us,” said Richards, alongside his wife Denise, CoFounder, and COO. “It was crucial for us to ensure both owner-operators and investors could succeed, and we’ve developed an innovative approach to achieve this by offering a variety of growth paths. We are thrilled to officially launch our franchise program with the vision to spread the joy of pickleball across the country.” Besides the individual Dill Dinkers Pickleball Club franchise offer, the company offers territories for development featuring nine revenue streams, a robust operating system, a proprietary reporting
and management platform that is mobileenabled, an intensive training system, and a turnkey marketing program for grand opening and membership development. Delivering a high-quality, professional experience, the brand boasts its national partnership with JOOLA, a leading manufacturer of paddle sports, equipping each facility with top-notch nets, paddles, and other high-quality products. Owneroperators can also take advantage of the brand’s partnership with Strategic Factory, an industry-leading single-point provider for all marketing and branding needs, ensuring uniformity and consistency across all of its facilities. “The world has gone crazy for pickleball, and the demand for an indoor experience is overwhelming,” said Dr. Litalien. “Dill Dinkers has perfected its model to deliver an unbeatable environment—it’s climatecontrolled, structured play at an affordable price. Being able to extend the success of the Dill Dinkers brand into a world-class franchise offering is a great opportunity. So many franchise concepts that come to market are simply ‘cookie cutter’ replicas of other franchises. It was essential to
develop a franchise strategy befitting the great concept Will and Denise created.
The response by our initial five regional
developers is truly humbling, and we look forward to supporting their growth.”
For more information about Dill Dinkers, visit www.dilldinkers.com. Connect on the brand’s social pages by visiting https://www.linkedin.com/ company/dill-dinkers and/or https:// www.facebook.com/dilldinkers/.
About Dill Dinkers Franchising: While the company offers single-club franchises, the focus of its expansion efforts is with Regional Developers who acquire a territory of 1M or more in population, open a flagship location within that territory, then develop it the territory with additional units they own or with independent franchisees. Regional Developers are compensated for attracting franchisees and providing support locally to all Dill Dinker locations within their territory. For more information about Dill Dinkers franchise program, visit: www.dilldinkers.com/franchising.
Franchising MAGAZINE USA 43
to p t r e n d s f r a n c h i s i n g f e at u r e
have your say: Mantra Fitness
At the heart of Mantra Fitness lies a core philosophy that transcends typical workout routines: the enhancement of both mind and body. This philosophy is not merely a tagline; it is deeply embedded into every aspect of Mantra’s approach to fitness and well-being. The studio isn’t merely about physical strength or flexibility; it is a space for everyone to rediscover self-care and embrace the powerful, stress-relieving benefits of Pilates.
Mantra Fitness:
More Than a Pilates Studio, a Sanctuary for Mind, Body, and Soul
In the bustling landscape of fitness studios and boutique gyms, Mantra Fitness stands out not only as a premium Pilates studio, but as a holistic sanctuary for mind, body, and soul. With four thriving locations and an exciting new chapter unfolding through franchising opportunities, Mantra Fitness is quickly becoming a beacon for those seeking a truly transformative fitness journey.
44 Franchising MAGAZINE USA
The Machine: Revolutionizing Pilates At the heart of Mantra Fitness is its innovative Pilates machine, which redefines workout intensity and effectiveness. This is not your average Pilates equipment; it’s an intricate system of springs and pulleys meticulously crafted to target both upper and lower body. The machine’s brilliance lies in its adjustable resistance, allowing individuals to tailor their workouts to their unique needs and goals. This bespoke approach to fitness ensures that every session at Mantra Fitness is as effective as it is exhilarating.
The Science: Melding Exercise with Innovation What truly sets Mantra Fitness apart from other Pilates studios is the science behind the method. The innovative machines utilize adjustable, spring-loaded resistance, creating a customizable workout experience for all. This resistance is engaged through slow, deliberate moments, a technique that activates slow-twitch muscle fibers. This activation is crucial, as it increases both the stamina and oxygen capacity of your muscles. The result? A body that isn’t just stronger, but also more efficient, capable of burning energy over extended periods of time. This scientific approach to Pilates makes Mantra Fitness not just a workout but a transformative experience for the body and mind.
At the heart of Mantra Fitness lies a core “ philosophy that transcends typical workout routines: the enhancement of both mind and body. This philosophy is not merely a tagline; it is deeply embedded into every aspect of Mantra’s approach to fitness and well-being.
”
The Community: A Haven of Support and Expertise Joining Mantra Fitness means becoming part of a most vibrant, supportive community of like-minded individuals seeking to improve body and mind. The atmosphere at every studio is positively charged, filled with the upbeat and inspiring energy of both staff and fellow clients. This sense of community is further enhanced by the exceptional quality of instruction. At Mantra, instructors are more than jus trainers; they are experts in their field, bringing a depth of knowledge and passion for Pilates that is palpable in every session. Clients receive hands-on instruction, ensuring that each movement is performed with both precision and care. This personalized approach fosters a sense of belonging and motivation that is integral to Mantra Fitness.
Why Choose Pilates at Mantra Fitness? Pilates at Mantra Fitness is not just a physical workout; it is a journey towards a healthier, more balanced life. The benefits of Pilates are diverse, ranging from improved flexibility and muscle strength to enhanced mental well-being. By focusing on controlled, precise motions and breathing, Pilates at Mantra Fitness offers
What truly sets Mantra Fitness apart from other “Pilates studios is the science behind the method. The innovative machines utilize adjustable, springloaded resistance, creating a customizable workout experience for all.
”
a comprehensive workout that is as mentally engaging as it is physically challenging. This mind-body connection is at the core of the Mantra philosophy, promoting not only physical strength but also mental resilience and emotional balance.
Embracing the Power of Self-Care In today’s fast-paced world, self-care often takes a backseat. Mantra Fitness is always striving to change this narrative by highlighting the importance of taking time for oneself. Pilates is not just a form of exercise at Mantra; it’s a form of self-care, a practice that allows individuals to disconnect from the stresses of daily life and reconnect with themselves. The stress-relieving benefits of Mantra Fitness, coupled with the serene and supportive studio atmosphere, making Mantra a true sanctuary for those seeking solace and rejuvenation.
The Future of Mantra Fitness As Mantra Fitness looks towards the future, its vision is clear: to bring the transformative power of Pilates to more people. With franchising opportunities emerging, Mantra is poised to expand its reach, bringing the brand’s unique blend of wellness, science, and community to new locations. This expansion is not just about growing the brand; it is about spreading the philosophy of holistic health and the life-changing benefits of Pilates. Franchising MAGAZINE USA 45
to p t r e n d s f r a n c h i s i n g f e at u r e
franchisor in depth: Zo’s Good Burger
Zo’s Good Burger: A Decade of Success and the Road to Franchising
In a vast and competitive market, where fast-casual dining options seem almost infinite, standing out requires a unique blend of innovation, dedication, and a distinct identity. Established in 2013 in Dearborn, Michigan, Zo’s Good Burger not only confronted this challenge directly but also excelled by emphasizing distinctive qualities that distinguish it in the competitive landscape. At the heart of Zo’s success lies an unwavering commitment to food quality—fresh, never-frozen ingredients sourced locally. What truly distinguishes Zo’s Good Burger is its intentionally manageable menu, featuring a selection of halal beef and chicken options, veggie alternatives, and popular finger foods. The brand’s emphasis on simplicity is not just about streamlining operations 46 Franchising MAGAZINE USA
but also ensuring a delightful and efficient experience for customers. Moreover, Zo’s Good Burger has embraced technology as a tool for enhancing both the customer and franchisee experience. Advanced kitchen and ordering technologies have been strategically integrated into operations, ensuring efficiency, accuracy, and a seamless flow in the fast-paced environment of a fastcasual restaurant. This blend of culinary tradition and technological innovation has allowed Zo’s Good Burger to navigate the complexities of the market successfully. A crucial aspect of Zo’s success is the comprehensive support offered to its franchisees. Recognizing that the success of each franchise is integral to the brand’s overall triumph, Zo’s Good Burger provides extensive support in various areas. From site selection and financing to training, operations manuals, and marketing strategies, the brand is
dedicated to ensuring that every franchisee is equipped for success. This commitment extends to fostering a sense of community, not just among customers but also within the network of owner-operators. Zo’s Good Burger seeks franchisees who share their passion for community involvement, encouraging initiatives that give back locally and contribute to the well-being of the areas they serve. Guided by these principles, Zo expresses, “Establishing a community space with halal offerings goes beyond mere meal service; it involves fostering a space that embraces diversity, celebrates cultural richness, and extends a warm welcome to all. It’s a recognition that food is not just sustenance for the body but a powerful catalyst for bringing people together.” Zo Olabi, the visionary behind Zo’s Good Burger, embarked on his entrepreneurial journey at the age of 14, working closely with his parents. His father,
Passion for Service “ is one of the strongest initiatives we’ve taken this year to ensure that our guests and employees are taken care of.
”
“
For aspiring entrepreneurs swift, establishing Zo’s Good Burger as “ looking to be part of the Zo’s Dearborn’s inaugural “halal laid-back Good Burger success story, the franchise offers a comprehensive support program.
”
Samir, a business owner in the Detroit area, played a pivotal role in shaping Zo’s early experiences in the world of entrepreneurship. His initial foray into business was with the My Mother’s Kitchen catering company, centered around his mother Alia’s authentic Middle Eastern cooking. The Olabi family’s entrepreneurial success, as exemplified by Zo’s Good Burger, is rooted in transforming challenges into growth opportunities. In the early stages, a critical online review prompted Zo Olabi to proactively engage with the critic, leading to a comprehensive exploration of beef qualities and optimal grilling techniques spearheaded by Robby Olabi. Temporarily suspending operations, they integrated newfound knowledge into food procurement and streamlined the menu under the guidance of Hussein Olabi. Reopening in 2013, the impact was
burger joint.” The family, including Brand Manager Oliver Nasralah, has since invested in advanced technologies, formalized staff training, and emphasized community involvement, showcasing their resilience and commitment to culinary excellence. Today, Zo’s Good Burger is recognized for being important trendsetters for what has been called the Dearborn Food Revolution. Zo’s Good Burger has influenced a diverse range of food establishments—from pizza joints to cafes and juice bars. Currently boasting six locations in Wayne County, Michigan – including Dearborn, Garden City, Detroit, Canton, Livonia, and Sterling Heights – Zo’s Good Burger is on a trajectory of growth. Looking ahead, all new Zo’s Good Burger locations will be franchises, presenting exciting opportunities for expansion from its Wayne County base to other parts of Michigan and, eventually, regionally, and nationally. “Michigan is not just our starting point; it’s our foundation. Before expanding our operations, we’re dedicated to fortifying our roots right here. Building a strong
A crucial aspect of Zo’s success is the comprehensive support offered to its franchisees. Recognizing that the success of each franchise is integral to the brand’s overall triumph.
”
base in Michigan is not just a strategy; it’s a commitment to our community, our values, and the authenticity that defines us,” said Zo Olabi. “A national franchise can only thrive on a bedrock of local success, and Michigan, with its diverse tastes and unwavering support, is where our journey to nationwide recognition begins.” For aspiring entrepreneurs looking to be part of the Zo’s Good Burger success story, the franchise offers a comprehensive support program. From site selection and financing to construction, training, and marketing, the brand is committed to ensuring the success of its franchisees. Zo Olabi expresses the family’s enthusiasm for sharing their perfected operation and brand direction with a wider audience, inviting individuals to embark on their own good story as Zo’s Good Burger franchisees. As Zo’s Good Burger continues to make waves in the fast-casual dining scene, the brand’s journey from a gas station eatery to a thriving franchise model serves as an inspiration for aspiring entrepreneurs and a testament to the enduring appeal of quality, community, and dedication to excellence. Franchising MAGAZINE USA 47
to p t r e n d s f r a n c h i s i n g f e at u r e
franchisor in depth: Teriyaki Madness
Teriyaki Madness Wok-and-Rolls into Q4: A Whole Lotta Teriyaki, A Dash of Madness and Unstoppable Momentum
With 68 units awarded through Q3 and a 19% increase in year-over-year systemwide sales, the fast casual teriyaki shop concept continues to expand its footprint and enhance customer experience. Teriyaki Madness, the fast casual giant shaking things up with teriyaki deliciousness, is painting the town teriyakired following a Q3 filled with wok-tastic achievements. With 16 new openings and 68 units sold so far this year sprinkled across the map — including 25 new units awarded among nine new franchisees this quarter alone — the Teriyaki Tsunami is unstoppable. “Q3 was our own flavor of Madness, the good kind!” said Jodi Boyce, Chief Marketing Officer at TMAD. “Our success is a testament to the strength of our brand, the dedication of our franchisees and our commitment to delivering a superior customer experience.” 48 Franchising MAGAZINE USA
This quarter saw several exciting headlines hit the papers of the TMAD newsstand. For example, who could forget the response to the Free Delivery Tuesdays promotion? It ended up yielding the highest participation and redemption rate of any delivery promotion in the brand’s history! Plus, with TMAD’s integrations with delivery partners, they’ve saved franchise owners $1.7 million in delivery commission fees since 2020! “Free Delivery Tuesdays are everyone’s new favorite day of the week — we doubled our expected redemption rates,” said Boyce. “With ongoing inflation, people are now wanting more bang for their buck, and we’re more than happy to deliver. It is
more expensive to eat out right now, so it is clear that people are really responding to these types of offers and discounts.” Oh, and the catering! Year-to-date, TMAD has seen its catering sales skyrocket a whopping 140% year-over-year (which was already rolling over huge increases in 2022 over 2021), including a Q3 YOY systemwide catering sales increase of 99%. “We are seeing triple-digit growth in the catering area,” said Boyce. “The end of the year is a natural time for catering services. When you cater, you are giving people a taste for TMAD, so it is also a great intro to the brand and free marketing.” On the franchise development side, Teriyaki Madness is in full growth mode and they’ve got the bowls to handle it. TMAD has welcomed 27 new franchise owners into its system YTD. This includes a master agreement for multi-unit international development in El Salvador — caramba! TMAD also opened a new
choice picking this brand; the support and family environment has really helped us to be successful.”
location in Albuquerque, NM; St. John’s, FL; and Mesa, AZ. Many existing TMAD franchisees have also continued to expand their teriyaki portfolios with multi-unit development. Speaking of growth, this quarter also saw TMAD award its first franchise agreement through FranShares, a platform that has raised over $12 million in funding to grow the Teriyaki Madness footprint. Since earlier this year, FranShares has been working with TMAD to partner current franchisees with investors to help Teriyaki Madness operators open additional locations. Marlin and Brandi McClure, TMAD franchisees in North Carolina, were the first to take a slice out of that FranShares pie to achieve their dreams of multi-unit ownership. Their newest shop opened in Mooresville, NC in August. “Our journey with TMAD has been a blessing,” said Brandi. “We made a great
This quarter, TMAD also announced another partnership (when it rains franchisee funding, it pours!) with Benetrends Financial, a trailblazer in the franchise financing industry. Through Benetrends’ Proprietary Franchise Funding Program, TMAD franchisees have quicker access to $30 million in SBA funding, opening up boundless opportunities for expansion and franchisee success. “Right now, getting money is one of the biggest challenges for prospective business owners everywhere,” said Patrick Pounders, Executive Director of Franchise Development at Teriyaki Madness. “These new finance partnerships are an amazing way to help our franchisees expand in a financial environment that is currently more challenging. As opposed to relying on banks or private equity, this is a great way to grow, and we are excited for what the future holds.” And we know what you’re thinking, how are people not talking about this?! Well, they are — all of this TMAD momentum isn’t going unnoticed in the franchise industry. The brand was recently ranked #6 on the Franchise Times Fast & Serious list, #314 spot on this year’s Franchise Times “Top 400” list, #26 on the Top 100 Movers and Shakers by Fast Casual, #3,152 on The Inc. 5000, #277 on the Entrepreneur
500 and ranked on Newsweek as one of America’s Favorite Restaurant Chains. Wrapping up the wild ride of a Q3, Teriyaki Madness shows no signs of slowing down — the brand will have almost 150 shops open across the country by year’s end. “Our growth is really starting to take off exponentially,” said Boyce. “It has been on the rise for a few years, but not only are we opening new shops with new franchisees, we are also helping existing franchisees open their second, third, fourth and fifth locations. We are having explosive growth. All we can really say is: Get in while you can!”
About TERIYAKI MADNESS: If you’ve read this far, you know—Teriyaki Madness is making big moves. Named the #1 Fastest-Growing Big Restaurant Chain in the U.S. by Restaurant Business, TMAD’s secret sauce lies in creating value for franchisees, guests and employees alike. More than 130 shops across three countries deliver big, heaping bowls of fresh, natural ingredients to their communities, creating a cult-like following with customers, employment opportunities for neighborhoods, and profitable margins for the operators. Backed by worldclass delivery and loyalty innovations and an all-star Executive team, Teriyaki Madness’ focus is on sustainable growth and exceptional experiences. Visit www. franchise.teriyakimadness.com for single and multi-unit opportunities, and join the Teriyaki Takeover.
Franchising MAGAZINE USA 49
to p t r e n d s f r a n c h i s i n g f e at u r e
expert advice: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training
The Strategic Advantage of Paying Higher Wages in Your Franchise Mark Twain once said, “It ain’t what you don’t know
that gets you into trouble. It’s what you know for sure that just ain’t so.” Those wise words apply wherever incorrect ideas have become widely accepted. One example is the conventional wisdom that cutting hourly labor costs to the minimum is essential for profitability in a franchise. However, that perspective misses a crucial point . . . Higher wages can lead to greater profitability through improved retention, increased operational efficiency, and greater customer satisfaction.
Redefining Higher Wages as an Investment Yes, higher wages increase labor costs. Yet that narrow view overlooks the immense financial benefits of paying people more. Higher wages attract and retain more skilled employees and reduce the hidden costs of high turnover, including recruiting and training new employees. From this perspective, paying people more is not a financial burden, it is a strategic investment. Let’s consider those benefits in more depth.
The Hidden Savings of Having a More Experienced Staff Seasoned, long-term employees bring a level of efficiency and expertise that is hard to quantify, but easy to observe. Their deep understanding of the business and ability to solve problems reduces the need for oversight. That efficiency saves costs and builds a more stable and reliable operation.
Enhanced Customer Satisfaction Grows Your Business Faster You might have to pay experienced employees more, but they provide superior customer service. And satisfied customers are the lifeblood of any franchise. It’s another reason higher wages contribute to your growth and profitability.
Costco: A Model of Efficiency and Profitability Costco’s approach to employee wages is a prime example of this strategy in action. By offering higher wages than its competitors do, Costco has built a loyal and efficient workforce and seen higher profitability and productivity. This demonstrates that higher wages, when strategically managed, can lead to a more profitable
50 Franchising MAGAZINE USA
“
You might have to pay experienced employees more, but they provide superior customer service. And satisfied customers are the lifeblood of any franchise.
”
and sustainable business model, debunking
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success. Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
the myth that higher wages necessarily result in higher overall costs and lower profitability.
Addressing Resistance to Paying More in the Franchising Industry The franchising industry’s traditional
emphasis on minimizing labor costs is understandable, but outdated. As the
business landscape evolves, so must our strategies. The belief that higher wages
automatically lead to reduced profits is a
misconception that needs rethinking. By understanding the broader implications
of higher wages, franchises can see them
not as a cost but as an investment in their business’s future success.
Also Invest in Great Training Higher wages are undoubtedly one key to improving employee retention and reducing turnover; training is another. Members of the younger generations especially desire training; they want to work in a place where they are learning and growing. And training repays you with other benefits, including higher rates of customer satisfaction. When you have very high employee turnover, it becomes more difficult to implement effective training. It is easier to invest in training when employees stay longer, and that improved training will reduce your employee turnover rate even more.
Training is not an expense, it is an investment in your franchise. The winning combination is to pay a livable and competitive wage and invest in training your team.
In summary . . . It’s time for the franchising industry to challenge its long-held beliefs about labor costs. Higher wages can lead to better employee retention, greater operational efficiency, enhanced customer satisfaction, and ultimately, significant cost savings and business growth. By reevaluating our beliefs about wages, we can unlock new profitability in the everevolving world of franchising.
Franchising MAGAZINE USA 51
to p t r e n d s f r a n c h i s i n g f e at u r e
snapshot: Synergy Homecare
SYNERGY HOMECARE SOLD 37 TERRITORIES THROUGH THE THIRD QUARTER; ON PACE TO LEAD HOME CARE INDUSTRY GROWTH FOR THE FOURTH YEAR IN A ROW drive forward as our brand value is being recognized,” said SYNERGY HomeCare Chief Growth Officer Mike Steed. “We continue to focus on the impact our franchisees make on their clients and their loved ones. Our industry is about the people we get to help and that means identifying the right people to bring into our network and giving them a platform to succeed.” For more information on SYNERGY HomeCare franchising opportunities visit https://synergyhomecarefranchise. com/your-investment/.
SYNERGY® HomeCare, a leading national home care franchise and an Entrepreneur 500-ranked enterprise, has sold 37 new territories through the end of the third quarter up 16% from a year ago. The brand currently has 488 sold territories, up 45% since January 2020. SYNERGY HomeCare added 16 new territories to its network in the third quarter of 2023 including seven in Texas along with additional sales in Florida, Utah, California, Ohio, Massachusetts, North Carolina, and its first-ever agency in Eastern Idaho, which will serve the greater Idaho Falls area. “Our nation continues to see a growing demographic of older adults who need non-medical in-home support, and we are 52 Franchising MAGAZINE USA
attracting compassionate entrepreneurs who see value in our enhanced franchise value and servicing model to meet that demand,” said SYNERGY HomeCare CEO Charlie Young. “Obviously our numbers are strong. But I’m even more excited about the continued quality of our franchisees. They are eager to open quickly and take advantage of our brand offerings to serve those in their local communities. In just the last 12 months alone, we have launched several initiatives that allow our franchisees to best connect with potential clients and referral partners.” Young pointed to SYNERGY HomeCare’s most recent Disability Care, Memory Care, and Concierge Care programs as more examples of how the company is leading in the home care industry. “After experiencing so much success these past few years, we’re continuing to
*SYNERGY HomeCare awarded more territories than any other franchisor in the home care category each of the past three years according to a review of franchise disclosure documents (FDDs) and other public records of all home care franchisors who are members of the International Franchise Association (IFA).
About ABOUT SYNERGY HOMECARE - The Leading Home Care Provider SYNERGY HomeCare is the fastestgrowing national franchisor in the home care industry with over 200 franchises in more than 480 territories across the U.S. The company provides a broad range of non-medical in-home services including personal care, companion care, memory care and specialized care for individuals who are living with physical or developmental disabilities, chronic health conditions or recovering from illness or surgery. No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward. For more information visit SYNERGYHomeCare. com or find an in-home care location near you.
MEET YOUR NEW FITNESS FRANCHISE PARTNER MAYWEATHER BOXING + FITNESS FRANCHISE IS CHANGING THE GAME. Invest in the boxing fitness brand leading the $22+ Billion boutique fitness category. An ownership opportunity like this comes once in a lifetime. After spending more than two decades as the most successful boxer in the history of the sport, Floyd Mayweather partnered with an experienced team to launch a fitness brand based around his proprietary workouts and training methodology. The result is Mayweather Boxing + Fitness. When choosing a fitness franchise opportunity, choose the one that places the right people in your corner.
ARE YOU READY FOR
CHAMPIONSHIP-LEVEL SUCCESS? CONTACT US FOR AVAILABLE TERRITORIES 833-629-9328
M AY W E AT H E R F R A N C H I S E . C O M
© 2023 Mayweather Fitness Holdings, LLC
Franchising MAGAZINE USA 53