doodYcalls making pET OW n ERS hip & E n TRE pRE n Eu RS hip E a S i ER aUgUSt 2023 college hunks haul I ng J unk and mov I ng Four M i LLion M eaL s donated O n T h E COVER E xpERT adV i CE mob I le franch I ses rollI ng out I n more I ndustr I es and markets un LOCking n EW O pp ORT uni T i ES the advantages of own I ng a mob I le franch I se L aTEST n EWS in on the road franch I ses
www.franchisingmagazineusa.com Don’t miss an issue get the aPP I grew up in a working-class neighborhood in Brooklyn, New York, as a first-generation Caribbean American. At an early age, my mother taught me to have a high respect for education. I fondly remember my fifth and sixth grade teacher, who instilled in me a love and passion for learning by fostering creative and personalized classroom atmosphere where my classmates and had fun in every subject. I truly loved going to school every day. My passion for education led me to Williams College, where I earned bachelor’s degree in political economy and history, and Duke University’s Fuqua School of Business, where received my MBA. While my career has been diverse, including leadership roles at Sodexo, I believe in continuously challenging myself and my team to go beyond what is expected. don’t want to merely achieve a goal; I want to exceed it. In addition to prioritizing those key team values, my personal value system has always been something I have never compromised. Simply put, my values matter more than my comfort. have learned the importance of standing up for my values, even when it may have been easier to remain silent or take the path most traveled. Throughout my professional career, have occasionally been faced with tough decisions, such as choosing between prioritizing speed or maintaining highquality standards. Despite facing resistance and potential backlash, I have always chosen to uphold my values and make decisions that align with what I believe is right for my team and an organization’s long-term success. These small acts of courage not only maintained the integrity of the company’s values but also earned the respect and trust of my teammates. These traits have not only shaped my leadership style but have also positively influenced the culture, performance and overall achievements of the teams have had the privilege to lead. Transitioning to Early Childhood Education When was first introduced to the opportunity at Goddard, it made me think back to my experience as a young mother Jacqueline Burls, senior vice president and chief school support services officer, Goddard systems, llc cover story: Jacqueline Burls Goddard Systems, LLC and the battle to find high-quality early childhood education options for my own children. My husband and I chose the school for our children that we did because the teachers loved the children AND parents. It’s one thing for teacher to love, care for and provide quality education, but it’s extremely special – and impactful – to have teacher dedicated to the parents, too. I loved the idea of being able to help Goddard franchisees create that same experience and peace of mind that we received when we finally found the right school for our children. At Goddard, teachers play vital role in instilling the skills children need to be successful in school and in life. With a focus on academic, social and emotional growth, Goddard nurtures the extraordinary in every child during their most formative years. Goddard’s academic philosophy particularly appealed to me. It’s guided by an inquiry-based learning experience that embraces the natural curiosity and sense of wonder children bring into the classroom. Through child-led experiences, children learn about themselves and the world around them by exploring their interests, investigating concepts and asking questions – fostering skills such as critical thinking, problem-solving and collaboration. Our schools are wholeheartedly committed to creating warm, nurturing and safe environment that gives children the space to be curious, take chances, have fun and Starbucks, Walmart and 7-Eleven, my passion never wavered and ultimately helped lead me to my current role. am honored to serve as senior vice president and chief school support services officer at Goddard Systems, LLC, the manager of The Goddard School franchise system. In this role, provide leadership on brand development, operational excellence and customer engagement strategies to drive long-term growth for franchise system comprising more than 600 early childhood education schools and 15,000 faculty members serving more than 90,000 young students across the United States. Climbing to the C-Suite am focused on making decisions based on impact and value and like to call myself an operator at heart, as I enjoy making things easier, eliminating redundancies and increasing efficiencies. These skills have aided me in my career progression, beginning as a financial analyst at Morgan Stanley and business positions with The City of New York and Deloitte Consulting, and advancing into a variety of operational and franchise development leadership positions at global companies. As grew in my career, I uncovered another passion: leadership. In short, am committed to accelerating performance by providing clarity of purpose, inspiring commitment among my colleagues and unlocking the full potential of teams, franchisees and partners. Building a culture of trust within my team has always been top priority. Setting and maintaining high standards has also been major driving force behind my career. VOL 11, ISSUE 8, aUgUSt 2023 The magazine for franchisees • WWW.franchisingmagazineUsa com 3 IndIcators that show You are readY for franchIsIng special feature on the road mobIle franchIsIng COVER STORY JacquelIne burls senior vice president and chief school support services officer, Goddard systems, llc annOunCEmEnTS fROm ThE induSTRY franchIsIng news creatIve methods financial and otherwise to keep the best!
What’s New
30 Franchising News Announcements from the Industry
Franchisee
in Action
36 Filta Environmental Kitchen Solutions: Expands Exponentially
38 Chem-Dry: highlighting african american Franchise Trailblazer Eric broussard
42 Handyman Connection
Shaun McCarthy: a Timeless concept in a changing World
48 VaVia: continues rapid growth With new locations in austin and The greater houston area
Expert Advice
34 Rick Bisio: Mobile Franchises rolling Out in More industries and Markets
Have Your Say
40 Creative Colors International: Unlocking new Opportunities The advantage of Owning a Mobile Franchise
46 Doody Calls: Making Pet Ownership & Entrepreneurship Easier
50 Pool Scouts: Drives client loyalty and count in q2 2023
Franchisor in Depth
32 College Hunks Hauling and Junk Moving: Four Million Meals Donated to U.s hunger
44 Floor Coverings International: has grown into One of The highest rated Flooring concepts in north america
52 Home Franchise Concepts: Ownership Program
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Jun K King Debuts Dumpster Bags: the ultimate convenience in Junk removal
Junk King, the nation’s most eco-friendly junk removal service, has officially announced the nationwide launch of the JK Dumpster Bag, an innovative solution designed to revolutionize junk removal. With a focus on convenience, sustainability and cost-effectiveness, Junk King’s JK Dumpster Bags presents individuals and businesses alike with a simple option for eliminating unwanted junk and reclaiming valuable space.
Featuring an impressive capacity of three cubic yards, junk King’s Dumpster b ags can accommodate up to a remarkable 3,000 pounds of junk and clutter. Designed with convenience and affordability in mind, the bags are compact, easy to set up, and readily available for immediate use. h omeowners and businesses in need of flexibility can fill the bag at their leisure and easily schedule a hassle-free pickup, streamlining the junk removal process for any project without the need for excessive equipment.
“We are thrilled to introduce the jK Dumpster b ag, as they offer a professional and efficient solution for customers, especially those who need to tackle smaller projects.
The launch of the jK Dumpster b ag represents a significant milestone for junk King, solidifying their dedication to customer satisfaction and environmental responsibility. Priced at $27.99, these bags are both cost-effective for customers and provide junk King franchise owners an additional revenue stream to support their bottom line. a s part of n eighborly, the world’s largest home services company, junk King is well positioned to leverage the jK Dumpster b ag rollout nationwide.
For more information about Junk King and the JK Dumpster Bag services, please visit https://www.junk-king.com/services/ jk-dumpster-bag.
franchise coordinator
Truly Nolen Pest Control recently announced the promotion of Kim Socia to Senior Franchise Coordinator. Socia, who has been part of the company’s Domestic Franchise Division since 2011, will remain based out of the company’s Chandler, Ariz. service office at 150 W. Elliot Rd., Suite 9.
s ocia first joined the company in s eptember 1999 as a part-time administrative a ssistant for the Domestic Franchise Division. after six months, she started assisting three Tucson service offices, and then went full-time in December 2001. Following multiple positions over the next decade within the company, in august 2011, she re-joined Franchising as the Franchise administrator.
“ i ’m so grateful for the opportunity to work with franchise owners on a different level than i have previously. i really enjoy the longterm planning and strategic elements of business development and i look forward to helping our franchise owners plan, scale, and grow their businesses,” said s ocia.
“Kim brings a wealth of expertise to her new role and she has put in all the hard work and effort to ensure her success in her continued efforts to provide unsurpassed support to our current ownership and all of our future owners.,” said l ance Washington, Director of Domestic Franchising and acquisitions. “ in her new position, Kim will take a lead role in franchise strategy, management, marketing and sales. i look forward to her continued success.”
www.trulynolen.com
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h o M e cLean h eroes continues Mission of honoring first responders
First responders are the backbone of many communities. Police officers, firefighters, emergency room doctors and nurses, and others put their lives on the line daily to serve and protect their neighbors and perfect strangers. since they began franchising in 2019, h ome clean h eroes has made it their mission to give back to first responders and they’re upping the ante this fall. The commercial home cleaning company is holding a contest that will award one lucky
first responder and up to three guests a trip to n ew York city to attend the annual Thanksgiving Day parade.
h ome clean h eroes is partnering with the First r esponders children’s Foundation to offer roundtrip flights and hotel accommodations for two nights in the big apple. The winner will also receive an invitation to the V iP Thanksgiving Day Parade & breakfast, hosted the First r esponders children’s Foundation and receive front row views of the iconic
parade. it’s a one-of-a-kind event. l ast year more than 1,500 people, including children and families of first responders lost or injured in the line of duty from n ew York and n ew j ersey, attended.
The contest closes on august 31st and those interested can nominate a first responder at www.homecleanheroes. com/parade . The contest is open to police officers, firefighters, EMT, 911 operators, and emergency room doctors and nurses.
r esiBrands aims to transform houses into warm, inviting spaces that embody the spirit of autumn
underappreciated square footage of your home into an idyllic indoor-outdoor retreat.
2. Embrace Earthy Tones: infuse your home with the colors of autumn. That 1 Painter offers an extensive range of paints and wallpapers inspired by nature, allowing you to bring the golden hues, warm oranges, and deep browns of the season indoors.
3. Protect Your h ome’s Exterior: With colder nights and winter weather approaching, it is a great idea to make sure the exterior of your home is prepared. That 1 Painter’s team of expert craftsmen are ready to freshen up your home and make sure your exterior is looking its best.
As autumn approaches, ResiBrands is excited to share some of the top home improvement ideas that will help homeowners prepare their abodes for the cozy and vibrant season ahead. With their two esteemed franchise brands in Garage up and That 1 Painter.
1. create a cozy indoor- Outdoor r etreat: autumn is a great time to enjoy the outdoors and let nature fill your home. g arage Up can help you create a cozy retreat with your already existing garage that is sure to make the neighbors jealous. g arage Up has years of experience transforming the
r esibrands is committed to helping homeowners create spaces that reflect the beauty of autumn. The brand believes that their innovative franchises, services, and expertise can be of immense value to any homeowner looking for an upgrade this fall.
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College HuNKS Hauling Junk and Moving®, an award-winning company and industry leader in stress-free solutions for moving and junk-hauling needs, has reached the FOuR MILLION MARK in food donations to u.S. Hunger, the brand’s national charitable partner.
The purpose-driven full-service moving and junk removal company is a long-time supporter of the nonprofit that strives to end childhood hunger.
For every moving or junk hauling job completed, College HUNKS donates two nutritious meals for a child experiencing food insecurity. U.S. Hunger helps distribute meals to those in need.
32 Franchising M aga Z in E Usa Fr Anch Isor In D eP th: College Hunks Hauling Junk and Moving®
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“Our company is built around community and service, and I’m proud that we have been able to give back to the people and places in which we operate through our partnership with U.S. Hunger,” said Nick Friedman, Co-Founder and Visionary of College HUNKS. “Whether it’s national partnerships like U.S. Hunger, or local organizations that need help, our dedicated team members understand our greater mission to do good and I thank them for helping us reach the four million meals milestone.”
According to U.S. Hunger, children are most at risk for food insecurity in the summer when school is out, and school meals are unavailable. The summer is the busiest time of year for moving, and College HUNKS aims to make a meaningful impact in alleviating food insecurity with their ongoing commitment of donating two meals for every job completed.
“The only way we continue to serve at-risk Americans year after year are partnerships like the one we have with College
HUNKS,” said CEO of U.S. Hunger Rick Whitted.
One in four people struggle with food insecurity or are unsure of where they will get their next meal. For more than a decade, U.S. Hunger has activated more than 800,000 volunteers to distribute more than 150 million meals across the globe. They provide access to nutritious meals for low-income families and individuals.
To date, they have distributed meals in 53 countries and all the U.S. States, as well as Puerto Rico.
In addition to U.S. Hunger, College HUNKS also supports Goodwill Industries, Habitat for Humanity ReStore®, and programs that help victims of domestic violence. College HUNKS works with local shelters to provide discounted moves for survivors of domestic violence, so they may relocate to a safer environment. During Domestic Violence awareness month, many such moves are provided free of charge. Local College HUNKS locations also support area charities and other community initiatives such as various volunteer work for different Hunger Projects around the US.
For more information, visit www.collegehunkshaulingjunk.com
aB
out college hunK s hauling Junk and Moving:
College HuNKS Hauling Junk & Moving® was originally founded by two college buddies with a beat-up cargo van and now has more than 200 franchises providing full-service tech-enabled residential and commercial moving, junk removal, donation pickups, and labor services in the united States as well as Canada.
H.u.N.K.S., which stands for Honest, uniformed, Nice, Knowledgeable, Service, is a socially conscious, valuesbased organization and has a national partnership with u.S. Hunger, which strives to end childhood hunger. The brand was awarded the Community Hero award by u.S. Hunger in 2022. The company strives to become recognized as an iconic brand, renowned for its world-class company culture and service, while also providing a viable employment and franchise opportunity to pursue personal and professional fulfillment.
for more information, visit www.collegehunkshaulingjunk.com.
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m ob I le f ranch I ses r ollI ng out I n m ore Industr I es and m arkets
When you ask most people what they think of when they hear the word “franchise,” the most common answer tends to be a fast-food franchise, which isn’t surprising. In a recent report from franchising platform Franchise Direct, fast food franchises make up 25% of all franchises in the u.S.
The most well-known franchises also tend to be ones with static locations. However, from my position as a franchise coach, I have observed the mobile business model taking off and growing in both popularity
among franchisees and success in multiple industries and markets.
hit the road
It may be curious why a franchisee would want to operate their business out of vehicles, but there are several benefits to the model that are appealing to the newest generation of business owners and franchisees. Many of these newcomers are former employees who discovered a preference for remote work and were reluctant (or refused) to return to office life. Because of this, many people began quitting their jobs to look for positions that were more flexible about remote work.
34 Franchising M aga Z in E Usa eXPert ADvIce: Rick Bisio | Franchise Coach & Author
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Some franchise models fit well with the idea of remote work, one of which is the mobile franchise. It’s a business model which allows you to own and operate your own franchise without needing to invest in an expensive rental, lease, or piece of property that you have to develop yourself. A mobile franchise carries little to no property obligations beyond maintenance of your vehicle(s).
Another benefit to mobile franchising is the ease of upkeep. With a fixed location, you need to maintain your location so that it’s inviting to customers or clients as well as a pleasant place to work for your employees. A mobile franchise doesn’t carry these long-term obligations. As long as your service vehicles are kept in good repair and have a clean exterior, you’ll look good to customers and your staff can take pride in their equipment.
a Bump or two in the road
Of course, no franchising model is perfect. When it comes to mobile franchising, visibility is one of the toughest hurdles. Traditional storefront businesses have the benefit of a sign, a façade, and other attention-grabbing features. Lacking this, it’s important for a mobile franchise to invest in good marketing programs to get potential customers’ attention. Wraps around vehicles with the franchise’s phone number, email, and website are helpful, as well as a strong internet presence. For mobile franchises that rely on walk-up business, like food trucks, any website created should have a route with locations where the trucks will be on a given date. Perhaps the biggest factor in visibility is how much a franchisor or franchisee is willing to spend on marketing and advertising. Skimping on the marketing and advertising budget means it’s not likely it will attract much business. But it’s not just money that matters. A franchisor or franchisee needs to invest the time and effort to build business relationships as well. Finding reliable suppliers, making connections both in the industry and in local business communities, and joining local organizations are all important to helping any franchise establish itself and grow.
Plenty of Makes and Models
Mobile franchising is proving suitable for a wide range of different industries and business ideas within those industries. Probably the first one that people think of when thinking of mobile businesses is the food truck. These franchises can make a good living on both driving regular routes (like an ice cream truck) and providing concessions during special events like fairs, carnivals, and outdoor expos.
The home services industry is another viable one for mobile franchises. Because the majority of these services are performed at the customer’s home, there is little need for a brick-and-mortar shop. Lawncare services, interior or exterior cleaning services, roofing repair services, appliance repair services, all of these can be run from service vehicles that transport tools and materials to the customer’s house.
Small-scale delivery and shipping franchises can also operate as a mobile franchise, or one whose “home office” is in digital space. Moving services are one such business, as well as parcel delivery services. And of course, independent food delivery franchises really came into
their own with the pandemic, providing restaurants that didn’t have a pre-existing delivery service to serve customers without needing an open dining area.
the road ahead for Mobile Franchising
From my observations, franchising is growing to fill in gaps and provide services for people where there didn’t used to be anyone to serve them. I expect to see more home services branching out into mobile franchising, including more contractor-based services like insulation and fencing installation. As technology evolves and reduces space requirements for things like administrative functions, it will do away with the necessity for large amounts of office space and enable remote management.
Franchising has been refined as a business model in recent years. With time and experimentation, proven methods have emerged, making operations more efficient and predictable. As technology advances, I foresee mobile franchising being the vehicle to many franchisees trip down the road to success.
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rick Bisio is one of the country’s most respected franchise coaches and author of the Amazon best seller, The Educated Franchise – 3rd Edition. Since becoming A Franchise Coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide helping them explore the dream of business ownership. www.afranchisecoach.com
fiLta e n V iron M entaL KitC hen
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Filta Environmental Kitchen Solutions Added Big Name Clients SpaceX, NASA Space Center, 100+ Whole Foods Locations, Yosemite National Park and Churchill Downs in Q1 and Q2 2023.
Filta Environmental Kitchen Solutions (Filta), the pioneering leader of active fryer management and environmental kitchen sustainability across the food and hospitality industries, added many new clients in the first half of 2023 including SpaceX in Cape Canaveral, Fla., NASA Space Center in Houston, more than 100 Whole Foods locations nationwide, Yosemite National Park in California, and Churchill Downs in Louisville, Ky.
“We are always thrilled to add new clients,”
36 Franchising M aga Z in E Usa Fr Anch Isee In Act Io n: Filta Environmental Kitchen Solutions on the ro ADM o BI le F e A ture
said Filta CEO Tom Dunn. “But the heart of our business is local franchise owners helping both high profile customers like SpaceX and Whole Foods, and independent and multi-unit restaurant operators dependably deliver better tasting fried food to patrons while improving employee safety. We have more than 130 franchisees who filter then pick up waste cooking oil every week, recycling more than 5 million gallons a year from thousands of commercial and independent kitchens nationwide. We make kitchens faster, greener, safer, and cleaner.”
SpaceX is serviced by Filta franchise owner Sam Merrill who works in Florida’s Volusia and Brevard Counties. He began working in SpaceX’s main kitchen facility in Cape Canaveral after a months-long security protocol and now microfilters and removes the spent oil from a total of five 50-pound fryers inside kitchens and food trucks on the campus.
NASA Space Center in Houston is serviced by Filta franchise owner Mike Powers, who has a personal passion for the intergalactic, growing up with a dad who was an Apollo project engineer and a mom who was a NASA secretary. This spring, he began servicing the Space Center’s three 80-pound fryers and two 50-pounders that he says cook up chicken tenders that are “out of this world.” Filta also works in more than 50 hospitals in the Houston metro and services the six 50-pound fryers in the Product Evaluation Center at the Sysco Food world headquarters, a hub for kitchen research and development. In Texas, Filta also services all 12 Whole Foods locations in the Houston metro and, in Austin, franchise owner Pablo Gracia services all six locations in the metro that have fryers, including the original location.
Whole Foods is known for its fastidious focus on quality, safety, health and cleanliness. Through a relationship as a national vendor with RTS/Elytus, Filta has become a valued partner with more than 100 Whole Foods locations nationwide which increasingly rely on Filta to help its kitchens run faster, greener, safer and cleaner. In addition to Texas, locations include more than 20 in the Washington, D.C. metro, supervised by franchise
owner Derek Riebel, and nearly 10 in the Midwest region of Cincinnati, Louisville, Lexington and Columbus, supervised by franchise owners Ken Melick and Ryan Hopper. In the Philadelphia area, franchise owner Allen Whitehead services more than eight Whole Foods, several of which offer other food concepts within their locations including Federal Donuts and Plant Burger. Even more Whole Foods locations are expected to come on board as Filta proves its advantages to kitchens and more individual Filta franchisees nationwide provide free site evaluations, service capabilities for microfiltration, and sample Environmental Impact Reports. Also interested in sustainability and cost reduction, Yosemite National Park approached Filta corporate more than a year ago but more urgently to mitigate a bear problem. With bins of waste oil wafting tempting smells to the wildlife, bears were venturing down to the valley. Arthur and Patricia Haggerty opened the local franchise and re-engaged Yosemite National Park with the assistance of Tim Whipple, the franchise owner in Northern California. Filta removes oil immediately after service leaving kitchens bin free so since Haggerty has been filtering and recycling, there is no need for waste oil bins in Yosemite’s kitchens, fryers are wellmanaged, and Yosemite staff doesn’t have dump oil, risking spills, falls and burns – and the bears need to find their snacks elsewhere. Filta regularly services 20 fryers ranging from 50- to 100-pounds in six Yosemite hotels and restaurants. When winter comes, Haggerty will service 11 fryers in two locations, the Yosemite Valley Lodge and Badger Pass Ski Resort. Churchill Downs became a Filta customer just days before the Kentucky Derby in early May 2023. Midwest franchise owners Ken Melick and Ryan Hopper had the business to service the high-end Matt Winn’s Steakhouse in the new first turn building and other kitchens were so impressed that Filta was asked to work with the entire team of 15 executive chefs and service 22 50-pound fryers, 23 90-pound fryers as well as an additional 10 50-pound fryers brought in for the actual Derby on May 6. All this with Melick and Hopper’s
team doing the final walk through just two days before the Derby began – talk about a last stretch sprint.
“The commitment of our franchise owners from the Midwest to California and from Houston to Florida is what has allowed our system to grow and prosper,” said Dunn. “It’s always nice to toss around fancy household names but it’s more gratifying to me knowing that our owners just ‘Do The Right Thing’ with each and every one of their clients, day in and day out.”
Filta makes commercial kitchens faster, cleaner, safer and greener by microfiltering existing cooking oil, providing bin-free waste oil collection, deep cleaning fryers, and recycling waste oil. Customers range from single and chain restaurants to commercial kitchens inside hospitals, hotels, groceries, universities, casinos, business facilities, stadiums (NFL, NCAA, MLB, NHL), and more. Filta has recycled nearly 1 billion pounds of used cooking oil into biodiesel, significantly reducing the impact of waste fryer oil on the environment. For every gallon of biodiesel put into use, Filta prevents 16 pounds of carbon dioxide from entering the atmosphere.
For more information and www.gofilta.com/franchise for franchise development opportunities.
Franchising M aga Z in E Usa 37
tom Dunn f ilta CEO
Franchising can be a gateway to finding a newfound sense of freedom and independence. The path to that freedom is different for everybody – some people know from the beginning that they want to be their own boss, and some just happen to gravitate towards it.
Eric Broussard, the proud owner of Chem-Dry in Chicago, made the leap to entrepreneurship in 2020. Entrepreneurship wasn’t an impulsive decision for him, it took time for Broussard to realize that he should take the leap toward owning his own franchise. His inspiring journey is a testament to the power of resilience and the rewards that await those who dare to pursue their dreams.
careful consideration to align Personal goals
Broussard traversed through various roles before he found the brand that would shift the course of his life, propelling him into entrepreneurship. From facing unemployment, driving for Uber, and later embracing the responsibilities of a paramedic, Broussard’s experience covered a wide spectrum. Eventually, his path led him to the doors of a competing company within the cleaning industry, where he tirelessly dedicated himself to honing his skills and knowledge.
Despite having immersed himself in the cleaning industry twice throughout his career, it was not a quick decision to become a franchisee. It took time before Broussard fully comprehended the potential within himself and the franchise model to seize the opportunity and embrace the pursuit of being his own boss.
It was a leap of faith grounded in a deep-rooted belief in his abilities, a proven business model he found in Chem-Dry, and an unwavering determination to shape his destiny as an entrepreneur.
the decision to invest in the right Franchise opportunity
By 2020 Broussard was working for a competitor in the cleaning industry, exhausted and burnt out almost daily. His wife prompted him with the first question that sealed the deal for his decision to
38 Franchising M aga Z in E Usa Fr Anch Isee In Act I on: Chem-Dry
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pursue franchise ownership – “How Long Are You Going to Do This?”
This question made Broussard evaluate how long he could continue in his current role, and begin exploring how he could turn his life around. He started to make plans, putting a timeline on what he wanted out of the next five years. One of his big considerations was how his business was going to be shaped in 2020. At the height of the pandemic, he would need to think innovatively to make sure people felt safe and validate his customers were getting a valuable service during challenging times.
Broussard did not let this deter him, and he joined the Chem-Dry team.
When considering becoming a franchisee, Broussard found the most comfort moving forward in part due to the tremendous training and support offered by the franchisor. Chem Dry provides a comprehensive training program that helps train new franchisees on every aspect of their new business, as well as ongoing support and coaching. This includes training on marketing and all business programs and platforms, how to continue to grow your business, and much more.
Business ownership is always harder than it looks, but having a recognizable brand behind you that offers lots of training, support, and resources can help make the opportunity to succeed more attainable.
open, operating, growing
Opening during the midst of the pandemic was a challenge on its own, but by diversifying services and prioritizing customer service, Broussard’s business continued to thrive despite the pandemic’s hurdles. His track record of determination and knowledge of the industry, paired with the backing of a reputable franchisor, wildly contributed to his success.
Broussard believes that investing in a proven business model is one of the best ways entrepreneurs can tap into an established brand’s success while still enjoying the benefits of being their own boss. He found that franchising provides a structured framework and support system, allowing individuals to leverage the expertise and resources of a larger organization while retaining the flexibility to make autonomous decisions. The blend of guidance and autonomy seen at Chem Dry empowers aspiring business owners, like himself, to shape their own future, create a fulfilling work-life balance, and ultimately pave their path towards financial stability and personal fulfillment.
Since its launch in 1977, Chem-Dry has become the recognized market leader by building a robust network of 1,800 franchises across the country, serving more than 40,000 homes and businesses weekly across 55 countries. With the $5 billion carpet cleaning industry expected to increase 1.5% in 2023, Chem-Dry is poised to continue its market leadership and growth.
According to Chem-Dry’s Franchise Disclosure Document, the Top 25% of franchise territories generated $700,250 in 2022, earning 16.4% more than the previous year.
Broussard has serviced thousands of homes and businesses since opening in 2020, delighting customers along the way and making him a standout franchisee in the Chem-Dry system.
For Broussard, seeking to break free from the constraints of traditional employment, franchising offered an enticing opportunity to take control of his professional destiny.
For more information about the franchise opportunity, call 877-450-4874 or visit chemdryfranchise.com.
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U N lo C k IN g N EW o pport UNIt IES: the aDVantages of o wning a Mo BiLe fran C hise
Rising rents, reduced revenue, high inflation, and supply constraints are putting a crimp in the profits of many brick-andmortar small businesses. An increased number of small business owners need to catch up on their rent, according to a survey of 4,205 businesses conducted by Alignable. Nearly 40% of small business owners were unable to pay their rent in full or on time in April. Many business owners are paying at least 50% more rent than they did before the pandemic outbreak, and many have not fully recovered from the hardships they faced during COVID.
Perks of a Mobile Business
As more entrepreneurs seek to cut costs and break free from the constraints of brick-and-mortar establishments, the allure of owning a mobile franchise is increasing. Entrepreneur magazine has a list of at least 150 mobile and home-based franchise opportunities. Franchising allows you to launch a business with a proven brand, training, and ongoing support. To understand if a mobile franchise is the right choice for you, let’s explore some of the perks of operating a mobile business.
• Flexibility: Imagine being your own boss and having the freedom to set your own schedule. With a mobile franchise, you can work when and where it suits you. No more rigid 9-to-5 grind! Unlike fixed-location businesses, mobile franchises allow owners to choose when and where they operate. Flexibility enables franchisees to target specific markets, attend events, cater to customers’ changing demands, and explore new territories without being tied down to a single location.
• Low costs, less stress: Say goodbye to the hefty expenses associated with
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By embracing the mobile franchise concept, savvy entrepreneurs can unlock new opportunities, cater to evolving consumer demands, and build a business that aligns with the dynamic nature of the modern world. As the business landscape continues to evolve, mobile franchises stand poised to revolutionize the way we think about entrepreneurship.
leasing or maintaining a physical storefront. A mobile franchise slashes those overhead costs and reduces financial strain. You can avoid leasing, construction, utilities, and maintenance expenses. Reducing the initial investment helps minimize risk. Our company, Creative Colors International (CCI), has 150 mobile vans serving customers across the United States and Canada. We were named a Top LowCost Franchise by Franchise Business Review in 2023. More money in your pocket, less worry on your mind!
• Target new customers: Take your business directly to customers’ doorsteps! By going mobile, you can reach a broader audience and tap into markets you might have missed. Mobile franchises enable you to establish a personal and convenient connection with your target audience. This accessibility enhances customer satisfaction and creates opportunities for repeat business and word-of-mouth referrals, ultimately driving revenue growth. Convenience is key, and customers love it.
• Brand on wheels: Turn your vehicle into a moving advertisement. With eye-catching branding, your mobile franchise becomes a roaming billboard, catching attention and spreading brand awareness without breaking
the bank on traditional marketing. A mobile advertising approach can generate substantial visibility, attract attention, and cost-effectively create brand awareness. Additionally, mobile franchisees can employ targeted digital marketing strategies, such as social media campaigns, to reach a broader audience and maximize their marketing dollars.
• Adapt and conquer: The business world constantly evolves, and you must keep up. A mobile franchise offers the flexibility to adapt to changing trends and diversify your services to stay ahead of the competition. Be nimble, be successful.
• Scalable opportunity: Once you’ve fine-tuned your mobile business model and proven its success, you can replicate it by adding more units. Whether it’s additional vehicles, trailers, or teams, scaling up allows you to serve more customers simultaneously and increase your revenue potential. You can expand within your local region and add additional territories where available. Embracing technology can significantly contribute to the scalability of a mobile business. Implementing systems for streamlined operations, efficient logistics management, and optimized scheduling can help you handle increased demand as you expand. Utilizing mobile apps, online booking platforms, and customer relationship management tools can enhance your efficiency and scalability. Most franchisors have the tools you need to facilitate expansion.
As the President of CCI, I have more than 31 years of experience helping entrepreneurs launch mobile repair and restoration businesses. Having the ability to tackle entrepreneurship as an owneroperator allows people to start a business with less risk and focus on expanding as they build a loyal customer base. Our franchisees have all the tools they need in their mobile vans to serve customers, and they can conduct back-office administrative tasks from a home office.
drawbacks of owning a Business on Wheels
While a mobile business is a cost-effective model, there are a few downsides to taking your franchise on the road. You’ll have to contend with fluctuating gas prices and maintenance. You’ll also need to be proactive regarding your marketing since your location can’t be pulled up on a Google map. Most franchises have robust online marketing efforts to help eliminate this issue, and it’s commonplace for a potential customer to research a business online.
If you want to embrace the perks of owning a mobile franchise, get ready for an adventure. Enjoy the freedom, reach new customers, and watch your business thrive. The possibilities are endless, and the rewards are waiting for you.
Mark J. Bollman is the President of Creative Colors International,Inc. the nation’s leading on-site repair and restoration franchise.
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the eVo Lution of the h an Dy M an ConneC tion fran C hise:
When I embarked on the journey of finding a franchise business to own, I knew I had to consider various factors. Questions filled my mind: How passionate am I about the industry? Is this business recession resistant? What kind of support system do they have in place?
These were all crucial inquiries that would shape my path as an entrepreneur. However, little did I know that what I would learn about Handyman Connection would prove to be even more valuable than any questions I asked myself before embarking on this journey and purchasing my Colorado Springs location.
Handyman Connection, I realized, is not just a franchise; it is the franchise of the future. Allow me to share with you why I believe this concept will thrive amidst a rapidly changing world of technological advancements.
First and foremost, Handyman Connection is a franchise that cannot be replaced by artificial intelligence or the progress of technology. The tasks that our dedicated team of craftsmen in Colorado Springs, and around North America, undertake each day demand the skillful touch of experienced professionals who possess a genuine passion for the industry and a commitment to enhancing the beauty of one’s home. While technological advancements can undoubtedly assist us in scheduling and project assessments, they can never supersede the need for human craftsmanship. Technology may evolve, but the artistry and attention to detail that our skilled craftsmen bring to every project can never be replicated. We embrace the growth that technology offers us, utilizing
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Handyman Connection, I realized, is not just a franchise; it is the franchise of the future.”
it to streamline operations and enhance customer experiences, but we will never be phased out by it.
Think about the wide array of tasks that a handyman tackles on a regular basis. From fixing leaky faucets to repairing electrical systems, painting walls to installing shelves, these are the types of projects that require the human touch—a discerning eye, intuition, experience, and problemsolving skills that only skilled craftsmen possess. While technology may continue to advance, it cannot match the dexterity and adaptability of a handyman. As our lives become more intertwined with technology, the demand for skilled handymen may even increase, as homeowners seek reliable professionals to address the complexities and intricacies of maintaining and improving their homes.
Secondly, a family’s home is often their most significant asset. For most families, purchasing a home is the largest investment they will ever make. At Handyman
Connection, we take pride in our role in keeping every home beautiful. Homes are not fleeting commodities; they are assets that endure over the years, necessitating constant upkeep. This reality solidifies the indispensable need for a handyman. No matter how advanced technology becomes, it cannot replace the care and attention that we provide to homeowners and their cherished living spaces.
Homeowners understand the importance of maintaining and enhancing their investment. Regular maintenance and improvements not only contribute to their quality of life but also increase the value of their property. In an era where homeownership remains a priority for many individuals and families, the need for handyman services will continue to grow. Handyman Connection, with its unwavering commitment to exceptional craftsmanship and customer satisfaction, is uniquely positioned to meet this ongoing demand. Furthermore, Handyman Connection is more than just a franchise—it is a tightknit community. As a franchisee, I have experienced firsthand the unparalleled support system that Handyman Connection provides. From comprehensive training programs to ongoing marketing support,
the brand is dedicated to ensuring the success of its franchisees. The network of fellow franchise owners is a wellspring of invaluable knowledge and collaboration, enabling us to share best practices and overcome challenges together. In an ever-changing world, having a robust support system and access to like-minded professionals is vital to weathering any storm.
I am convinced that Handyman Connection is not merely a franchise; it is a timeless concept in a world of constant change. The need for skilled handymen will persist despite the advancements in technology. With a steadfast focus on expertise, craftsmanship, and customer satisfaction, Handyman Connection is poised to thrive as homeowners continue to invest in their most valuable asset—their homes. My experience as a franchise owner has reinforced my belief in the future of the Handyman Connection brand and its ability to adapt and excel in an evolving marketplace. As technology progresses, one thing remains certain—there will always be a demand for trusted, skilled craftsmen who can keep our homes beautiful and functional. Handyman Connection is not just here to stay; it is here to lead us into a future where dedication, passion, and expertise will always find their place.
“
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“ Technology may evolve, but the artistry and attention to detail that our skilled craftsmen bring to every project can never be replicated.
”
V erings
As the leading flooring franchise, Floor Coverings International is dominating the industry with over 400,000 happy customers and counting.
Floor Coverings International has been in business since 1988. Perfecting its business model for more than three decades, it now boasts 224 franchises spanning the united States and Canada.
As a standout brand in the $48 billion industry, Floor Coverings International has earned the reputation of the No. 1 rated flooring company in North America by Net Promoter Score.
How has this brand mastered such a remarkable reputation while continuing to expand its franchise footprint?
Who is Floor coverings international?
Floor Coverings International is the
youngest brand in the FirstService Brands portfolio, offering current and potential franchisees the most opportunity for growth and largest growth trajectory in the industry.
With the backing of its parent company, Floor Coverings International is on a mission to excel as the No. 1 rated in-home flooring experience in North America.
The brand specializes in full service residential flooring, and its mobile showroom franchise concept is breaking the mold in terms of traditional customer expectations. With flooring being one of the most valuable updates homeowners can invest in, Floor Coverings International is changing the way people tackle flooring.
Mobile Flooring showrooms® & rave-Worthy customer e xperience as competitive advantage
Driving Floor Covering International’s impressive growth and strong performance is its Mobile Flooring Showrooms and Rave-Worthy Customer Experience.
The brand’s business model allows franchisees to bring flooring options to customers directly. Unlike big box stores, Floor Coverings International prioritizes quality and selection for customers. The brand has achieved this by pioneering a new way of servicing customers via its mobile showroom concept.
Customers can browse through a wide selection of flooring options from the comfort of their own homes. The Mobile
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Mobile flooring showrooms® & rave-Worthy customer e xperience setting the foundation for franchise growth
Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, Floor Coverings International offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.
Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, Floor Coverings International has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.
The personalized process ensures customers get a solution that is right f or them. From the in-home consultation and complete proposal, through the on-time, on-budget, hassle-free installation, to the final walk through, the Floor Coverings International team is there every step of the way until the customer is 100% satisfied. It is this focus on satisfaction and customerfirst mentality that has contributed to thousands of reviews with an average of 4.9 stars. The Floor Coverings International
team sets clear expectations and delivers on its promises.
These factors have contributed to the brand’s strong performance. According to Floor Coverings International’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.
*Please see Item 19 of the April 2023 Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.
Franchise development
With 26 franchise openings and 42 franchise signings year-to-date, Floor Coverings International is ramping up its development efforts with aim to have 250 operating franchises by year-end.
As franchise development continues to surge, Floor Coverings International is looking for growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising.
“Our experience over the last three decades has allowed us to perfect our business practices,” said Tom Wood, President and CEO of Floor Coverings International.
“Our flooring franchise locations build their business on the relationships they have with customers and the high-quality flooring experience our franchise model
provides. Franchisees are able to expand within their large, protected territories with our simple-to-run and easy to scale model. Every franchisee has access to our top-notch training and support from our dedicated team of industry professionals.”
When franchisees invest with Floor Coverings International, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.
Future growth
Looking ahead, the future is bright for Floor Coverings international. With 225plus locations open across the United States and Canada, the leading flooring brand is looking to expand even further. The development team has an ambitious growth trajectory for the brand with a goal to have 350 franchises over the next five years, with average unit volumes soaring above $2,000,000.
“With a strong commitment to continuous improvement, we are well-positioned to embark on a journey of accelerated franchise growth and performance,” added Wood. “Our dedicated franchisees are the cornerstone of our success; and together, we will create a thriving network that reaches new communities and transforms countless floors. The path ahead is filled with promising opportunities, and we are determined to make a lasting impact on the flooring industry.”
Floor Coverings International has emerged as one of the most highly regarded flooring companies in North America, thanks to its unwavering commitment to providing a rave-worthy customer experience and Mobile Flooring Showrooms. With a focus on personalized service, quality products, detailed communication, and a seamless installation process, Floor Coverings International has built a solid reputation and positioned itself for remarkable franchise growth.
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MaK ing Pet o wnershiP & e ntre PreneurshiP e asier with Doo DyCaLLs
Can franchising really make lives easier? One unique concept is aiming to help do just that by picking up where pets left off.
The franchising industry is awash in big chain restaurants, hotels, automotive services, and home repair. While all of these categories are imperative to making consumers’ lives easier and tend to come to mind first when thinking of franchising, there are some franchises that are helping
consumers in ways they may not even think of.
DoodyCalls, the nation’s leading pet waste removal service for dog owners, has created a franchise model that enhances the lives of franchise owners and their clients. DoodyCalls teams around the country do the dirty work dog owners may not want or have time to do, day in and day out. Their independent, successful owners serve communities with reliable pet waste clean-ups and lawn treatments.
Dogs are man’s best friend and pet owners
should be able to focus their time on the comfort and happiness pets bring. But with a pooch comes the poop – an inevitable unavoidable mess to deal with - and that’s where DoodyCalls franchise owners provide a supportive scoop to each customer. Being a pet waste removal company that offers a variety of solutions for pet owners, commercial properties, and community managers means that DoodyCalls franchise owners stay busy, communities stay clean and dogs stay happy.
The pet-centric franchise has established a firm commitment to consistently delivering the best in pet waste removal services, so customers don’t have to think twice about it while offering a 100% satisfaction guarantee to keep any new customer worries at bay.
After seeing that pet owners throughout the country didn’t have proper access to pet waste removal services, DoodyCalls began
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their franchise program in 2004 bringing excited entrepreneurs a chance to introduce a unique business into their very own communities. Today the company still aims to offer an opportunity for entrepreneurs to build a life for themselves while helping to make the world a bit cleaner and lightening the burden for pet owners. Built on a desire for clean, quick, convenient pet mess clean up, new DoodyCalls franchise owners are also afforded a turn-key onboarding process that helps make the sometimes scary endeavor of franchising a little more manageable.
One of the best benefits of DoodyCalls as a franchise concept is the support that’s provided to all franchise owners. The insight and knowledge of the franchise development staff make it simple to identify if a DoodyCalls franchise is right for you. Once franchise owners join, they are then fully trained on business ownership and industry-specific best practices. In addition to a franchise management team with decades of collective experience, franchise owners have the full support of the franchise system behind them for further growth opportunities.
The franchise concept doesn’t just aim to clean up the mess so dog owners don’t have to, but the executive team has spent years streamlining customer service protocol and – under guidance from parent company Authority Brands – fine-tuning a franchise model that makes business ownership for would-be entrepreneurs that much more attainable.
Being a part of a franchise collective like Authority Brands also gives DoodyCalls franchise owners a significant leg up over the competition. The size of the organization leads to stronger group buying power, its shared support services help take the pressure off of the individual franchise owner, and the opportunity to network with hundreds of franchise owners in adjacent industries makes scaling a successful business quite simple.
From the introductory call to long-term ownership, DoodyCalls supports location owners consistently and offers an easy-tofollow path to success in order to achieve or exceed every goal. With reoccurring
revenue, limited competition, and no guesswork, the pet franchise allows for many franchise owners to keep their 9 to 5 while attaining success and growing their DoodyCalls customer base.
For over 20 years, DoodyCalls’ team of franchisees and technicians has been helping customers and their pets enjoy more time together without the mess. Since the franchise’s services are outdoors and no indoor access is needed, customers do not even need to be home for the service to be completed – helping avoid scheduling conflicts and saving even more time. Through their nationwide franchise network, DoodyCalls offers communities across the United States services including:
• For residential dog owners, DoodyCalls provides dog waste pickup, brown spot treatment, and deodorizing services to make yards sparkle.
• For communities and parks, DoodyCalls designs, sells, installs, services, and maintains common areas, pet waste stations, equipment, and supplies. This helps maintain overall community health and reduces many illnesses and pest concerns that accompany untreated or stranded pet waste in common areas.
As part of the Authority Brands franchise concept umbrella, DoodyCalls services
are available alongside necessities like plumbing, HVAC, home painting, and more. Franchise owners with the pet waste removal brand scoop their way to success daily while having a chance to branch out into new industries and open additional franchises under Authority Brands.
Pet ownership continues to be on the rise and, with it, DoodyCalls will continue to offer top-notch services that help ease any burdens of canine companionship. DoodyCalls is currently seeking pet waste management franchise operators who align with the brand’s values of humility, ethical leadership, integrity, respect, and providing the best service experience possible.
With a franchise concept for almost every type of franchise owner, home service franchise concepts like Authority Brands are expanding their portfolio and ultimately helping entrepreneurs pursue their business passions while lightening the daily lift for consumers around the country.
aB out Larry aM os:
Larry Amos is the Brand Leader and Senior VP at DoodyCalls. With a background in Mass Communication from West Virginia university, Larry has over 20 years of executive leadership experience in team development, franchise territory growth, marketing, and operations.
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VaV ia Continues raPiD growth with new Lo C ations in austin an D the greater houston area
VaVia, a tech-forward and customer-service-focused construction industry partner, expands texas foothold with new austin and houston operations, its fourth and fifth locations in the state Nashville-based VaVia, the fastest-growing brand in dumpster rental services, today announced it has opened its fourth and fifth Texas locations in Austin and the Greater Houston Area (the company’s second Houston-area franchise).
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VaVia opened its first Texas location in 2021, and has gained fast traction across the state, delivering unparalleled customer service, technology integration, nimble trucks and containers, and industry-leading reliability.
The Austin franchise will be led by Overton Thompson, who has been with the company since its inception as a partner managing franchise expansions and now an owner, while the Houston location will be managed by Jeff Jordan, a seasoned high tech management professional with more than 15 years of experience in product development, sales, and various leadership roles.
Both franchises will provide VaVia’s competitive advantages in service, speed, reliability, and flexibility. Their commitment to customers is to deliver all dumpsters same day or next day.
“The state of Texas is flourishing, attracting people and companies for its incredible quality of life,” said Phillip Nappi, VaVia President and Founder. “This is an exciting time for us to expand in the Lone Star State and support its growth with a great service. To stand out as a ‘customer first’ business, you need great leaders, and we’re excited to work with Overton and Jeff as they become the go-to dumpster rental providers in their areas.”
VaVia Austin and Greater Houston will launch with 42 and 75 dumpsters respectively, and plan to increase that number rapidly as their service resonates within the markets.
Vavia differentiates itself with 10-yard and 15-yard containers that are able to fit into driveways and other tight areas in construction zones. Its containers feature low-height walls, so it is easier to load debris and evaluate how much space is left within it.
Dumpsters can be ordered by phone or simply using VaVia’s technology to request a drop-off or pick-up, which occurs same day or next day. The company was founded in 2019 in Nashville by Nappi, an experienced disposal and recycling industry veteran. He runs the business with another industry veteran, VaVia CEO Tim Wells, who saw the need for more nimble trucks and containers combined with a higher
level of customer service and technology integration to make the process as efficient and reliable as possible.
VaVia franchises can be found in 21 markets across seven states. For more information on VaVia franchising, visit: https://ownavavia.com/
For more information on VaVia, visit: https://govavia.com/
aB out vavia:
VaVia (Italian for “it goes away”) exists to help restore order in the lives of our customers by providing a smart, easy solution for residential and/or commercial disposal. Our goal is to change the waste business with a modern, customer-centric, tech-driven approach to waste disposal, servicing both residential and commercial clients.
The company was originally launched in 2019 in Nashville by experienced disposal and recycling industry veteran Phillip Nappi, who runs the business with another industry veteran, CEO Tim Wells, who saw the need for more nimble trucks and containers combined with a higher level of customer service and technology integration to make the process as efficient and reliable as possible.
VaVia has now grown to more than 21 markets in seven states, four of which are in Texas. The company attributes this rapid growth to the rising number of residential and commercial projects across the country and plans to continue its franchise expansion to new markets.
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With over 100 territories across the country, Pool Scouts, the pool cleaning and maintenance franchise, is grabbing a hold of its place in the market.
In an exciting start to 2023, we have grown at 55% YTD over 2022. We have serviced over 11,200 customers YTD which is 30% more than PYTD.
The franchisor has also maintained its net promoter score (NPS) of 80 systemwide, a meaningful metric for measuring customer loyalty. The score is determined by analyzing how likely an individual would be to recommend a given company’s product or service to a friend or colleague.
The average NPS score of over 150,000 organizations globally is less than half of that of Pool Scouts, coming in at just 32.
“It has been super exciting to see our system-wide growth and new customers growth, while being able to maintain a super high NPS,” said Michael Wagner, president of Pool Scouts. “This is our busiest time of year when we acquire the most customers. And the fact that we’ve been able to keep our NPS really high while giving new customers brand new services is rewarding.
It’s also been amazing to see expansions with existing franchisees. We’re excited to continue this momentum into the rest of 2023.”
Pool Scouts has also been working diligently to grow and strengthen its franchise network.
With a clear demand for and satisfaction with its services, increasing the number of available local owners will allow the brand to even better service communities nationwide. This year, Pool Scouts has already conducted three new franchisee training sessions and a technical training class that focused on higher-level repairs. Wagner also said that Pool Scouts is
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p ool S Co U t S Dr I v ES ClIEN t loYAlt Y AND
IN
the pool cleaning and maintenance franchise is taking on the second half of the year with new market entries and impressive customer growth.
Co UN t
Q2 2023
seeing increased employee recruitment and retention compared to previous years, reflective of local units’ commitment to building (and keeping) a strong team to carry the business through the busy summer season.
Pool scouts’ hard Work is Paying off
This year, Pool Scouts once again earned a coveted spot on Entrepreneur’s Franchise 500 ranking, an annual list that looks at franchise brands’ costs and fees, size and growth, support, financial strength and stability, and brand strength to create a comparative resource for prospective franchisees. Over 1,300 franchisors provided the necessary information to be considered for a spot, meaning selection was especially competitive. And, more than ever, this year’s ranking demonstrated the strength and power of the chosen brands, highlighting the unprecedented challenges businesses have faced in the past few years.
Pool Scouts was also named a Top LowCost Franchise and Franchise Rock Star by Franchise Business Review with an initial investment starting under $100,000. Franchise Business Review determines its rankings with the help of direct feedback regarding owner satisfaction to ensure the concepts it recognizes are not only objectively strong but also provide a good franchisee experience. This year, Franchise Business Review surveyed over 38,000 franchisees with over 360 brands across North America to identify the top 200 elite franchise brands with the best franchisee satisfaction scores.
Brent Berridge, a retired Marine Corps Corporal and the owner of Pool Scouts of Sugar Land, Texas, who was named a 2023 Franchisee of the Year by the International Franchise Association, is a shining example of how the brand empowers its franchisees to succeed.
Honored at the 63rd annual IFA Convention in Las Vegas, Berridge was applauded for being an outstanding owner and operator. He was also recently welcomed into the franchisor’s internal “$1 Million Club” after generating $1 million or more in revenue over the course of 2022.
In addition to securing company-level and individual accolades, Pool Scouts continues to set itself above the competition by participating in community partnerships. Through its relationship with Hope Floats Foundation, Pool Scouts works to raise funds during Water Safety Month that pay for swim lessons for families in need. Individual locations system-wide donated a percentage of each service completed during Water Safety Month; the funds were contributed to Hope Floats to later provide scholarships for swim lessons. For its third year of fundraising, Pool Scouts raised over $26,000 raised to nearly double the contribution it made last year ($16,000).
“We are incredibly honored to partner with Hope Floats Foundation again this
year,” said Wagner. “Water Safety Month is an important initiative for us to align ourselves with. We have the opportunity to educate our customers, all of whom are pool owners, about key initiatives that can keep them, their families and their friends safe while enjoying their pools and water activities.”
the Future of the Brand
Pool Scouts is positioned well to take advantage of this momentum, working to fill up key markets in 2023 and continue growing across the nation to provide a standout service in the pool care industry. As it grows, Pool Scouts is targeting Houston, San Antonio, Phoenix, Las Vegas and locations across Oklahoma.
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o wnershiP Progra M
Home Franchise Concepts has 30 years in the franchising industry and is one of the largest direct-to-consumer franchise companies in North America.
Within its family of brands, which includes Budget Blinds®, The Tailored Closet™, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile®, each provides a unique home service solution tailored to the needs of individual customers.
At Home Franchise Concepts, it’s not just about the franchise owners but it’s also about the communities where they live, work, and play. The framework of each Home Franchise Concepts brand is designed around running a business with a personalized approach. Their franchisees
are committed to meeting the needs of each individual customer and delivering solutions that provide the best styles, products, and personalized service to match every budget. Though it’s not just about the franchise owners, their ongoing success is at the heart of Home Franchise Concepts’ mission, so all energies and resources are dedicated to furthering the commitment that people from all walks of life deserve the opportunity to reach financial independence through business ownership.
Just this summer, Home Franchise Concepts announced the launch of its Ownership Program that encourages its franchisees to develop their employees by motivating them to tap into their entrepreneurial spirit. The program enables franchisees to recognize their model employees by providing them the opportunity to own a franchise, as well as equipping them with educational tools
critical to learning the ins-and-outs of running a small business.
“Transitioning from associate to owner was not something I had originally seen for myself. I had always worked with my hands so when my wife and I moved from Waco to Fort Worth, my only intention was to continue installing,” says Joseph Elder, Budget Blinds franchisee. “When the opportunity to purchase a Budget Blinds presented itself, God opened up the door and the Home Franchise Concepts team made the transition easy. I didn’t have a ton of business acumen, but the in-depth trainings and business ownership framework provided by the team set me up for success. My Budget Blinds business went from just me and my wife to a full showroom, several employees and multiple branded vans. I’m so grateful for my experience and growth within the Home Franchise Concepts family.”
As the Home Franchise Concepts team
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thought about the best ways to ensure their franchisees were hiring great employees while also equipping them with the tools to retain them, they recognized the opportunity to develop something that is aspirational for their franchisees’ team members. Throughout the hiring process at each individual franchise, Home Franchise Concepts franchisees are now able to share the Ownership Program as an incentive for employee recruitment and ultimately retention.
To participate in the Ownership Program, current Home Franchise Concepts franchisees can nominate exemplary employees on their team to be considered for enrollment. Not only is it required for nominated employees to have a stellar record within their respective franchise, but they must also have been an employee for a minimum of two years. The initial discount after two years of employment with a Home Franchise Concepts brand franchisee is 20% off the total initial franchise fees with an additional 10% earned per year of employment, up to 5 years or a maximum of a 50% discount.
For the educational portion, Home Franchise Concepts will host various seminars every quarter, each focused on a different topic. Within these educational sessions, educators will dive headfirst into various topics vital to running a successful business, from understanding leadership styles and market share to key practices for transitioning into working on the business instead of in the business, and so much more. The educational programming will be offered in self-paced, one-on-one and group sessions to meet the needs of every student – much like each Home Franchise Concepts brand meets the needs of individual customers.
“My grandparents owned the Budget Blinds territory where I worked as an associate for two years. When they decided to sell their business, I was enrolling in nursing school but as I became more involved in their business and learned more about Home Franchise Concepts, I recognized the opportunity to take this already established business and make it my own. I never would have thought
I’d have an opportunity like this at 23,” says Timothy Colangelo, Budget Blinds franchisee. “When I bought the location from them, I went through training at headquarters. While there, not only did I learn about what it takes to operate a successful business, but I left feeling like I was part of a greater community. They gave me the framework to build upon for my business, introduced me to a community of other new business owners, and allowed me the flexibility to tailor my operation to my local market. It’s been an exceptional experience I would recommend to anyone interested in owning their own business but don’t know where to start. Nobody grows up expecting into be in the blinds business, but sometimes life is better than expected.”
For anyone with dreams of owning their own business, there is great growth opportunity within the home services
segment overall. Different from home sales or new construction, the home services market is recession-resistant. The market is thriving thanks to an increase in online on-demand services, which are being driven by the continued growth of smartphone adoption. Just a few years ago in 2018, the home services market was valued at $281.65 billion, but it’s currently on an 18.91% growth trajectory, expected to reach $1,133.40 billion by 2026.
With Home Franchise Concepts projected to hit $1.5B in system-wide sales in 2023 with goals of 220 new territories signed before year’s end, the Ownership Program will aid in growing Home Franchise Concepts’ brands even further. Home Franchise Concepts plans to continue expanding its franchise footprint across multiple brands nationwide, targeting new territories in the United States and Canada for growth companywide.
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