Josh Ua t ree eXPerts Expands West with First Colorado Location
new tree care, lawn care, and pest control franchise in southwest d enver
Joshua Tree Experts, an emerging franchise specializing in tree maintenance, lawn care, and pest control, is expanding its footprint out west with its first Colorado location. Entrepreneur Ken Saer will begin improving the local landscape in southwest Denver in October.
t his move fulfills s aer’s dream to own his own business and to return to colorado. Before moving to austin, texas, to earn his MBa at the University of texas, s aer lived in the Denver metro area for five years. h e looks forward to moving back and helping people enjoy their outdoor spaces.
“ i couldn’t pass up the opportunity to
align my career with my passion for the outdoors and to serve a community that values environmental care,” said s aer. “My goal is to become a household name along the Front r ange and provide toptier care and education about the local environment.”
Joshua tree Experts of Denver s outh will cover l akewood, Ken c aryl, c astle Pines, and surrounding areas. s ervices include tree pruning and trimming by certified arborists, tree removal, and plant health care to protect trees and shrubs from insects, diseases, and other challenges.
“We’re not just launching a business; we’re hoping to integrate into the rapidly
growing community and contribute to its sustainable growth,” said s aer.
“We’re thrilled to bring on Ken to move west into colorado, a state that cherishes its outdoor spaces as much as we love to help preserve them,” said Joshua Malik, cEO of Joshua tree Experts.
For franchising information, visit https://www.treecarefranchising.com/
1-800-PlUm B er +air Opens First Location in Philadelphia and Eyes Further Expansion
Industry-leading plumbing and HVAC franchise, 1-800-Plumber +Air, is thrilled to announce its plans to further expand in Pennsylvania through franchising. With its first location recently opened in the Greater Philadelphia market, the brand is seeking aspiring entrepreneurs to bring its services to local communities such as Pittsburgh, Allentown, Harrisburg, and Lancaster. The new location in Philadelphia is located at 438 Industrial Drive, North Wales, PA.
With its recent opening marking its entrance into Pennsylvania, 1-800-Plumber +air is looking to capitalize on its growth and further expand throughout the state through its franchise opportunity. Because of the region’s robust economic growth, thriving housing market, and increasing demand for reliable home maintenance services, 1-800-Plumber +air sees significant potential in expanding its franchise network throughout local communities.
“Expanding into Pennsylvania marks an exciting chapter for 1-800-Plumber +air. Our mission has always been to provide exceptional plumbing and h Vac services, and we see immense potential in serving the communities across Pennsylvania,” said Mark collins, cEO of 1-800-Plumber +air. “With our first location in Philadelphia, we’re eager to partner with dedicated entrepreneurs to bring our trusted brand to even more local neighborhoods. Our
focus remains on delivering high-quality support and innovative training to ensure our franchise owners succeed in meeting the essential needs of their communities.”
t he brand is searching for motivated individuals with a strong desire to serve their community by delivering high-quality plumbing and h Vac services. t he estimated investment to open a 1-800-Plumber +air franchise ranges from $127,780 to $284,270.
To learn more about franchise opportunities with 1-800-Plumber +Air, please visit https://1800plumberfranchise.com.
h andYman connections Continues to Provide Reliable, Affordable, and Trustworthy Home Maintenance
Homefront found that the typical homeowner spends almost $6,000 on maintenance and repairs each year. As these prices continue to rise, it’s more important now more than ever to prioritize quality and reliable handymen.
handyman connection – america’s premier home improvement franchise for professional handyman services – has had continued success throughout the first half of 2024 pledging reliable, affordable, and trustworthy home maintenance to their 70 locations across n orth america. t he brand is opening new franchise locations in targeted markets to bring new communities quality care.
A Legacy of Quality Craftsmanship and Customer Service since 1991, handyman connection has received calls from homeowners all over n orth america seeking expert craftsmanship and superior customer service. t hroughout the years, one thing has remained the same: quality workmanship and superior customer service. in the first half of 2024, handyman connection has emphasized these guarantees; the knowledgeable, dependable, and background-checked craftspeople have been able to help more community members. today, locally owned and operated handyman connection franchises are in 70 locations throughout 25 states and c anada.
Commitment to Excellence
“ i am extremely proud of the incredible entrepreneurs we have within the handyman connection family,” said Jeff Wall, cEO and President of handyman connection. “We look forward to helping more communities and continuing our momentum throughout the rest of 2024.”
Unlike other home maintenance brands, handyman connection consistently delivers on its commitments, prioritizes the client, and has pride in what they do. With a wide range of expertise and project offerings, handyman connection can help with the “honey-to-do lists” to complete home remodels.
Blingle! Signals Path for Growth with Signed Agreements, Openings in 2024
Blingle!, the premier outdoor lighting franchise, is poised for a bright second-half of 2024 after a first six months filled with growth for the brand that included new signed franchise agreements, new locations opening, hirings and promotions, and the implementation of technology.
t he Omaha, n eb., based company signed 6 franchise agreements in the first half of the year to bring locations to Kansas city, Mo., r ichmond, Va., and austin, texas. additionally, the brand signed three agreements in Florida to bring location to naples, Port charlotte and Miami. t he richmond Blingle! is the debut of the company in the state of Virginia.
“a s a team we are thrilled to see the continued growth of Blingle! in the first half of the year,” said Josh skolnick, Founder of h orsePower Brands. “We are excited to bring the premier services and products of Blingle! to new communities around the country.”
While the brand grew its franchise system, Blingle! continued its commitment to franchisee consumer support with the introduction of h OW iE, a revolutionary homeowner-focused platform designed to simplify and enhance the homeownership experience, by its portfolio company h orsePower Brands. t his technology provides educational resources, a curated network of trusted service providers and streamlined communication tools. h OW iE empowers homeowners to confidently manage their homes and connect with the right professionals for their needs.
To learn more about Blingle! please visit: blingle.com. For more information about franchising opportunities, please visit: blingle.com/franchising and horsepowerbrands.com
p ool s couts m akes a s plash: Expanding p ool
ylvania
Pool Scouts, the 76-unit pool cleaning franchise, is expanding into Pennsylvania. This exciting growth brings Pool Scouts' expert services to residents of Pennsylvania, ensuring clean, safe and sparkling pools.
With the increasing demand for professional pool maintenance and cleaning services, Pool Scouts’ entry into this new market signifies the brand’s commitment to delivering high-quality service and customer satisfaction. The new franchise will offer a range of services for swimming pools, including routine cleaning, minor repairs, and comprehensive maintenance packages tailored to meet the unique needs of each customer.
“We are incredibly excited to join the Pool Scouts family and bring their top-notch services to the Pennsylvania community,” said Mike McGrory, owner of the new Pool Scouts location. “Our goal is to provide residents with reliable, professional pool maintenance, allowing them to enjoy their
pools without the hassle. We look forward to becoming a trusted partner in keeping the pools in this community clean and well-maintained.”
Mike McGrory brings 8 years of owning a junk removal franchise, 1-800-GOTJUNK, and 3 years of owning a restoration franchise, SERVPRO to the Pool Scouts
team, with a background in I.T.. He is a resident of Pennsylvania and is passionate about serving the community.
“Expanding into Pennsylvania is a significant milestone for Pool Scouts,” said Dave Mele, president of Pool Scouts. “We’re confident that Mike McGrory and his team will deliver the high-quality
aBoUt Pool scoUts:
Virginia Beach, VA-based Pool Scouts is a premier pool service franchise focused on delivering a quality, consistent brand experience while providing pool cleaning, maintenance and minor repair services at residential properties. Technicians are trained in testing, monitoring, treating and servicing pools and can provide ongoing service as well as help at the beginning and end of the summer season. With nearly 76 territories across 18 states, Pool Scouts offers a great opportunity as a low-cost franchise in the pool services industry with available territories across the United States. For more information or franchising opportunities, visit http:// poolscoutsfranchise.com.
service that Pool Scouts is known for, helping more families keep their pools in pristine condition.”
Pool Scouts prides itself on its training program for technicians, ensuring they are equipped with the latest knowledge and tools to provide exceptional service. The franchise's commitment to quality and consistency has earned it a strong reputation across its existing territories.
In addition to providing top-notch pool services, Pool Scouts is also dedicated to supporting its franchisees with comprehensive training, marketing support and a proven business modeldesigned to drive success. With this new opening in Pennsylvania, Pool Scouts continues its mission to expand its footprint and offer reliable pool care across the United States.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
The mobile franchise market has seen remarkable growth over the past decade, driven by the increasing demand for convenience and flexibility among consumers. This market encompasses a wide range of services, from food trucks and mobile retail to home services and health and wellness.
In this comprehensive overview, we will explore the current state of the mobile franchise market, provide examples of successful mobile franchise brands, discuss the benefits and trends driving this market, and look ahead to the direction it is likely to take in 2024 and beyond. In today’s market, people want everything they buy to come to them and are willing to pay for convenience. (70% for Gen Z willing to pay extra for convenience! https:// newsroom.breadfinancial.com/financial-secrets-survey2024#:~:text=Consumers%20are%20spending%20extra%20 on,versus%20only%2024%25%20of%20Boomers.)
the mobile Franchise market: an overview
The mobile franchise market refers to businesses that operate out of vehicles, trailers, or portable setups rather than fixed locations. This model allows franchisees to bring their products or services directly to customers, offering unparalleled convenience. The market includes a diverse array of sectors, such as:
• Food and Beverage: Food trucks, coffee carts, and mobile ice cream vendors.
Check out New Orleans Snowballs Franchise: https://www. franchiseconduit.com/franchise/new-orleans-style-snow-balls/
• Retail: Mobile boutiques, pop-up shops, and traveling pet stores.
• Home Services: Mobile car detailing, home cleaning, and handyman services.
Look at the Hy-Vac Franchise System: https:// americanveteranfranchises.com/franchise/hy-vac/
• Health and Wellness: Mobile gyms, massage services, and veterinary clinics.
e xamples of successful mobile Franchise Brands
Several mobile franchise brands have carved out significant niches in their respective markets. Here are a few notable examples: I&I Tires Franchise
The I&I Tires franchise system has a great model and does incredible sales volume. Essentially bringing the automotive repair shop to your car when you have a flat, I&I does mobile tire repair or replacement and offers a completely structured call center, systems and a operating process that will not only save the day, but help you build a great business model for your future.
Take a look: https://buyacanadianfranchise.com/franchise/iimobile-tires/ Vacation Planners
Vacation Planners is a travel agency franchise that operates entirely from home or mobile setups. Franchisees use advanced technology to book travel for clients without needing a physical office. This model has proven resilient, even during travel downturns, due to its flexibility and low operational costs.
Check it out: https://franchisefundingsolutions.com/franchise/ vacation-planners/
Velox Valuations
Velox Valuations is a industry leader in the real estate valuation market segment and currently covers a large part of the U.S. The business model was founded by industry experts and leaders in the real estate industry and offers entrepreneurs a opportunity to build a business from home in the massive real estate appraisal services market. Great tech, great marketing, strategic relationships and a lot more make this a huge value proposition.
Read on: https://franchisefundingsolutions.com/franchise/veloxvaluations/
Fibrenew
Fibrenew specializes in the restoration of leather, plastic, and vinyl. The mobile nature of the franchise allows technicians to provide their services at customers’ homes or businesses, catering to a wide range of industries, including automotive, furniture, and aviation. The brand’s success is rooted in its specialized expertise and strong market demand.
If you have a mobile services or mobile products business and have considered franchising your business, you should contact Franchise Marketing Systems to build, develop and scale your business through franchising.
Check it out: www.FMSFranchise.com
Benefits of the mobile Franchise model
The mobile franchise model offers numerous benefits, both for franchisees and customers:
Lower Startup and Operating Costs
Mobile franchises typically require a smaller initial investment compared to traditional brick-and-mortar businesses. Costs related to leasing or purchasing property, as well as utilities and largescale infrastructure, are minimized. This lower barrier to entry makes franchising more accessible to a wider range of potential business owners.
Flexibility and Mobility
The ability to move locations offers a significant advantage. Franchisees can operate in multiple areas, attend events, and adjust their service areas based on demand. This flexibility can lead to higher revenue potential and the ability to capitalize on high-traffic events and locations.
Direct Customer Access
Mobile franchises bring services directly to customers, providing unparalleled convenience. This direct access can enhance customer satisfaction and loyalty, as well as differentiate the franchise from traditional competitors.
Scalability
Mobile franchises are often easier to scale than traditional businesses. Adding additional units (vehicles or mobile setups) can be more straightforward and cost-effective than opening new physical locations.
trends driving the mobile Franchise market
Several trends are influencing the growth and evolution of the mobile franchise market:
Increased Demand for Convenience
Consumers are increasingly seeking convenience in their daily lives, driving demand for services that come directly to them. This trend spans various sectors, from food and retail to personal care and home services.
Technological Advancements
Advances in technology have made it easier for mobile franchises to operate efficiently. GPS and route optimization software, mobile payment systems, and online booking platforms enhance operational efficiency and customer experience.
Eco-Friendly Initiatives
Many mobile franchises are adopting ecofriendly practices, such as using electric vehicles, solar power, and sustainable materials. These initiatives appeal to environmentally conscious consumers and can reduce operating costs.
Health and Safety Considerations
The COVID-19 pandemic highlighted the importance of health and safety, making mobile services more attractive as they minimize the need for customers to visit crowded locations. This trend is likely to continue, with mobile franchises emphasizing contactless services and stringent hygiene practices.
Customization and Personalization
Mobile franchises are leveraging the ability to offer personalized and customized services. Whether it’s tailored food menus, bespoke pet grooming packages, or personalized fitness plans, this level of customization enhances customer satisfaction and loyalty.
the Future direction of the mobile Franchise market
As we look ahead to 2024 and beyond, several key factors will shape the future of the mobile franchise market:
Continued Growth and Diversification
The mobile franchise market is expected to continue its growth trajectory, with more businesses recognizing the benefits of this model. We will likely see increased diversification, with new sectors and innovative concepts entering the market.
Enhanced Technology Integration
Technology will play an even greater role in the operations of mobile franchises. Expect to see more sophisticated mobile apps, AI-driven customer engagement tools, and advanced logistics management systems. These technologies will streamline operations and enhance the customer experience.
Sustainability Focus
Sustainability will remain a significant focus for mobile franchises. Businesses that prioritize eco-friendly practices will have a competitive edge, appealing to the growing segment of eco-conscious consumers.
Franchise Support Systems
Franchisors will continue to develop comprehensive support systems for franchisees, including robust training
programs, marketing assistance, and operational support. This support will be crucial in helping franchisees succeed and maintain brand standards across all locations.
Global Expansion
The success of mobile franchises is not limited to the United States. We can expect to see increased international expansion, with mobile franchise brands entering new markets and adapting their models to suit local demands and regulations.
The mobile franchise market represents a dynamic and rapidly growing segment of the franchising industry. With its inherent flexibility, lower startup costs, and ability to meet the evolving demands of modern consumers, mobile franchising offers a compelling opportunity for entrepreneurs. As trends such as technological advancements, sustainability, and the desire for convenience continue to shape consumer behavior, the mobile franchise market is well-positioned for sustained growth and innovation in 2024 and beyond.
For aspiring franchisees, the mobile franchise model provides an accessible and scalable pathway to business ownership. By choosing a mobile franchise, entrepreneurs can capitalize on the growing demand for on-the-go services, build strong customer relationships, and achieve success in a competitive market.
If you are interested in exploring mobile franchise opportunities, it’s essential to conduct thorough research, assess the support provided by the franchisor, and consider how well the business model aligns with your personal and financial goals. With the right preparation and a strong commitment to delivering excellent service, you can become a successful part of the thriving mobile franchise market.
For more information on how to franchise your mobile services business, contact Chris Conner with FMS: Chris. Conner@FMSFranchise.com
Or for information on how to find the right mobile franchise, visit www.FranchiseConduit.com
GLOBAL expansion
E xp ANSION
We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
m old m edics fou N der r etur N s to BraN d as fraN chise o w N er
Tim Swackhammer Repurchases Founding Territories In Pennsylvania
Mold Medics, an emerging indoor environmental health concept, has awarded three territories in Pittsburgh, Pennsylvania to Tim Swackhammer, the founder of Mold Medics, his father Jeffrey Sr. and his brother Jeffrey Jr. The territories were part of Tim’s founding footprint and will now be back under his family’s ownership through this agreement.
“This is truly a full-circle moment,” said Tim. “I wholeheartedly believe in the sustainability of Mold Medics, which is why I’m back as a franchise owner. I know our product and these communities like the back of my hand, and I’m proud to step into this role alongside my family. We’re ready to hit the ground running and provide the exceptional service that has become synonymous with the Mold Medics name.”
Tim joined his brother and father in growing a number of Verizon Wireless stores and other franchise concepts before founding Mold Medics in 2018 and opening it up to franchising in 2021. Today, he still manages a diverse portfolio of franchise concepts that will now include Mold Medics.
Bryan McMurray, Mold Medics' brand leader, said, “It’s an honor to welcome back Tim and the Swackhammers to Mold Medics. Their historical knowledge and expertise are a huge asset to the company, and their passion for the brand will carry these territories forward.”
“ I wholeheartedly believe in the sustainability of Mold Medics, which is why I’m back as a franchise owner. I know our product and these communities like the back of my hand, and I’m proud to step into this role alongside my family.”
Mold Medics specializes in mold remediation, testing, air duct cleaning, and home disinfection for residential and commercial customers. With a broad set of offerings, Mold Medics owners can provide multiple services to a single customer base, becoming the trusted provider of indoor air quality services and encouraging repeat and referral business.
“Mold Medics is unlike any other franchise concept, and the industry is ripe for expansion, which is why we’re folding it back into our portfolio,” said Tim. “Awareness of environmental health is on the rise, especially since the pandemic, and mold is not something customers can afford to ignore because of the health concerns it can pose.”
Swackhammer explained that environmental illnesses are typically cumulative, meaning the impacts on a person’s health add up over time, and those with preexisting conditions are even more
susceptible to getting sick. If a person needs environmental health services, it is important that the team and customer work together to strategize and create a solution that will solve the problem without exacerbating symptoms.
The Mold Medics team leverages its extensive knowledge to create customizable services that consider the health of the family, including any children and pets, by reducing the prevalence of harsh chemicals in the treatment process without decreasing efficacy. This type of mold mitigation service is especially in demand for those with existing medical conditions or other at-risk populations.
While the economic outlook for the home services and indoor environmental health markets is certainly favorable, Mold Medics offers other differentiators that compound to create an even more attractive opportunity. With Mold Medics, franchise owners enjoy low start-up costs, multiple revenue streams, and the flexibility to have more balance between work and home. With prime territories still available for this emerging opportunity, now is the time to inquire about franchise ownership with Mold Medics.
For more information, visit moldmedics.com/franchising.
premium s ervice BraNds
ElE vating Fran C hi SE training and Support to nE w hE ight S
In the competitive world of home services, the success of a franchise often hinges on the strength of its training and support systems.
Premium Service Brands (PSB), a leader in the North American home services industry, understands that providing robust, comprehensive training and ongoing support is essential to empower franchise owners to achieve unprecedented growth and success.
The company is excited to announce significant enhancements to its training and retention programs, marking a transformative step in its commitment to the franchise network.
Under the visionary leadership of Gabe Colon, newly appointed Executive Vice President of Performance, PSB has restructured its support system to offer a holistic, personalized coaching approach. Colon’s journey from franchisee with 360° Painting to executive leadership has provided him with a unique perspective on the challenges and opportunities within the network. His hands-on experience has been instrumental in transforming the training and support landscape, making it more inclusive, effective, and tailored to the diverse needs of franchise owners.
“Our goal is to ensure every franchise owner feels supported on their road to success,” says Colon. “We are committed to
providing the best training and guidance to help our entire system achieve in having successful and thriving businesses. We believe the best has yet to come for this program and our franchise system.”
a comprehensive, holistic approach to training
PSB’s new training programs are designed to provide continuous, tailored support to franchise owners at every stage of their business journey. Key components of these programs include:
1. Holistic Coaching: From the moment a franchisee joins PSB, they receive continuous support starting with the Directors of Launch. This is followed by brand coaches who diagnose operational challenges and provide personalized guidance. After two years, brand leads step in to drive strategy, plans for growth, and help diversify services. Guidance for Spanish-speaking franchisees is also offered with bilingual coaches.
2. Practical, Real-Life Training: Training programs are based on real-life experiences, ensuring franchisees are well-prepared to tackle everyday business challenges. This practical approach helps franchisees develop the skills and confidence needed to navigate the complexities of running a successful franchise.
3. Peer Groups: Regular peer group sessions allow franchisees to share experiences, gain insights, and receive individualized support. These sessions foster a sense of community and collaboration, enabling franchisees to learn from each other, motivate, and grow together.
4. Regional Meetings & Convention: Ongoing training ensures all franchise owners are kept up-to-date where PSB brings the latest best practices and industry standards to the field. This
commitment to continuous development helps franchisees stay ahead of the curve and maintain a competitive edge in the market. The learning and striving for excellence never stop.
5. Leadership Summits: In order to ensure coaches are well equipped to support all franchise owners, PSB has put a greater emphasis on training their performance team. This includes mastermind certifications, DISC training, monthly Ops calls, and ongoing development from industry experts.
measurable impact and success
Since implementing these enhanced training and support systems, PSB has seen remarkable improvements in franchise performance. New franchise owners are better equipped to handle common challenges, and existing owners who participate in regional training have seen a 7-10% higher run rate compared to those who haven’t. Performance levels across the board continue to surpass national benchmarks, demonstrating the effectiveness of PSB’s revamped training and support systems.
“One can never stop learning; when it comes to cultivating a strong franchise system, it’s important to do everything we can as a franchisor to ensure our owners have the necessary tools for continuous success,” says Paul Flick, CEO of Premium Service Brands. “Gabe’s dedication to excellence and his ability to inspire our franchise owners are key to the positive impact we are seeing across our brands.”
commitment to e xcellence and continuous learning
At PSB, there is a firm belief that learning is a continuous journey. This commitment to fostering a culture of continuous learning and development is reflected in the comprehensive support systems in place. The success of the franchise network is directly linked to the success of franchise owners, and PSB is dedicated to providing the resources and support needed to thrive.
With over 500 locations across 49 states, Premium Service Brands maximizes its presence by providing exceptional home services within each community it serves. The dedication to supporting franchise owners and delivering top-tier customer experiences is reflected in ongoing growth and industry recognition.
looking ahead: a Bright Future for PsB Franchise owners
As PSB looks to the future, it remains committed to helping franchisees achieve their dreams and build successful businesses. The enhanced training and support systems are just one example of how the company is continuously innovating and improving to meet the evolving needs of its franchise network.
For more information about Premium Service Brands and its franchise opportunities, please visit www.premiumservicebrands.com.
aBoUt PremiUm service Brands:
Premium Service Brands (PSB) is a leading franchisor of home services brands, including 360° Painting, ProLift Garage Doors, Maid Right, Kitchen Wise | Closet Wise, Window Gang, Rubbish Works, The Grout Medic, House Doctors, and Rooterman. Founded on the principles of exceptional support and training for franchise owners, PSB is dedicated to helping entrepreneurs achieve their dreams and build successful businesses. For more information, visit: www.premiumservicebrands.com
d eputy fire c hief aN d Newark local takes h ome puro c leaN ’s prestigious fraN chise of the y ear award
PuroClean, one of the country’s leading property restoration and remediation franchises, has announced its 2023 Franchise of the Year.
Nelson and Sujey Rivera, owners of PuroClean of Morristown, were named the PuroClean Franchise of the Year at the company’s Annual International Convention. Selected from nearly 500 franchise locations across North America, PuroClean of Morristown was recognized for outstanding scores in several categories, including sales growth, market
share, sales revenue, and profitability, among others.
The Riveras, who co-own and operate PuroClean of Morristown, Livingston, and Bloomfield, exemplify PuroClean’s commitment to helping New Jersey residents and their properties recover from the unthinkable when disaster strikes. With so many units to compete with, becoming a standout franchise partner within PuroClean is no easy feat. While profitability and sales revenue heavily factor into selecting an all-star franchise location, PuroClean of Morristown was awarded for a very different reason.
As the third of 12 children, the father of two young daughters, and a decorated firefighter, Nelson Rivera knows the importance of being there for people in their darkest hours. Having served as a Fire Chief for the city of Orange since 2009, Nelson is currently the Deputy Fire Chief in Orange, NJ, where he has earned multiple awards for his bravery and dedication to service. Nelson’s numerous accolades include the City of Orange Chamber of Commerce Valor Award, the New Jersey State Firemen’s Mutual Benevolent Association Award for Valor, and the American Red Cross Hero Award. Nelson has translated this
“ As both a PuroClean Franchise Owner and an active fire chief, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the line for others while expecting nothing in return.”
same selflessness and valor into the work he does with PuroClean, making him a leading franchise partner for all to look up to.
Well known within his community, Nelson consistently leaves a mark wherever he goes. Because of this, he was the recipient of the Franchise Business Review’s 2022 Rock Star Award in the Giving Back category. Nelson was also the winner of the first ever PuroClean Cares award presented at the 2021 PuroClean International Convention, among other accolades he has received throughout his career with the brand.
Nelson has been serving Essex County for over twenty years, having moved to Newark with his family in 1999. He later relocated to Orange, where he began serving as a firefighter in 2009 and still serves to this day. Nelson’s journey with PuroClean began as a technician, and it was through working with the owner of PuroClean of Livingston that he discovered
his passion for the business. In 2017, Nelson, along with his co-owner and wife, Sujey, moved to Livingston to be closer to the business. Soon afterward, the duo opened their first PuroClean franchise in Morristown, later expanding to Bloomfield and then Livingston, where Nelson had first started out as a technician. Nelson is always on standby for local residents, whether it’s saving lives from fires or from mold damage. Today, the Rivera family’s franchise locations serve all of Essex County and nearby areas, along with a partnership in another franchise location in Eugene, OR.
“There can only be one Franchise of the Year, and with so many wonderful Franchise Owners, it’s always a tight competition,” said Steve White, President and COO of PuroClean. “As both a PuroClean Franchise Owner and an active fire chief, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the
line for others while expecting nothing in return. He has seen and helped people through their worst days, whether it be water, storm, mold, or fire damage. Nelson and Sujey exemplify what it means to be true Paramedics of Property Damage— everyone should take a page or two out of the Rivera family’s book.”
For Nelson, the best part of the business is that each day and job are completely different—but there is always someone to help and provide support to. Having always dreamed of owning his own business, Nelson knew he’d go into a field where his work would have a direct, immediate, and positive impact on people.
“One of the best parts of this business is that every day, and every job, is completely different. Every kind of water or fire damage has different effects and risks,” Nelson said. “You never know what you are walking into other than what is probably the worst, most stressful day of somebody’s life. What I love most is that we can ensure that one thing will eventually be the same despite all the craziness—our customers are always left with the comfort and understanding that we will make their situation better.”
Since opening his first franchise location, where he previously started working as a technician, Nelson knew he wanted to give his all to the brand and strive for greatness. Over the five years the Riveras have been in operation, Nelson’s team has worked relentlessly, both in their home territory of New Jersey and nationwide, helping countless families and businesses recover from disasters both small and large.
“We’re so honored. All I have to say is that, honestly, in the almost five years that we’ve been here, it’s been such an incredible experience. Nelson is such a hardworking person, and he’s so deserving,” Sujey said. “I want to give so many thanks to the corporate team. What we continue to do is never enough; we always want to try to be better. I appreciate all the support of everyone, [who] from the beginning, has always just shown so much love and support. We’re here because of all of you. So, thank you.” v
h ome services fraN chise opportu Nities help fraN chise owNers Boost roi
Opportunities for immediate returns and fast growth are hallmarks of the franchise industry. The overall benefit of the franchise model is that franchise owners can focus on their strategic vision for growth while mitigating the risk associated with starting an independent small business.
Franchise businesses have builtin advantages compared to independent small businesses, such as a proven business model, brand awareness and shared resources. Leaning into the full set of tools available and leveraging all the advantages of the franchise model is a key to success in the franchise industry.
That means franchise owners should take advantage of all the systems and resources provided by their franchisor in order to maximize their returns and achieve the full rewards of their investment. Here are some of the most important ways a franchise
empowers business owners to keep costs down while growing profitability:
Buying power: The shared buying power of the franchise model is an immediate advantage for keeping costs down and maximizing profitability. The franchise model empowers a network of business owners to create value by negotiating competitive pricing, access to exclusive products and services, and profit-driving opportunities such as rebates that aren’t available to independent business owners. Franchise owners also save time and effort by connecting to an existing network of preferred vendors, allowing them to focus on growing their business.
Shared services: Franchise businesses often take on operational processes such as human resources, accounting, legal and
IT on behalf of franchise owners. The efficiencies created through shared services allow individual owners to concentrate their efforts on sales and growing their business.
Data: Franchise businesses can access a deeper set of data and more powerful analytics tools than any independent business owner. With more and better data and analytics, franchises and owners can identify trends in business and the economy so they can adapt and evolve quickly. Insights can be filtered by location, demographics and other variables to support precise decision-making. Sharing data across the franchise system allows companies to test, learn, transfer and scale best practices quickly and effectively, enhancing customer experience and
distinguishing themselves in their market.
Marketing: One of the most powerful tools franchisors can offer franchise owners is a marketing system designed to efficiently target new audiences, consistently communicate with existing and former customers, and generate leads. It’s one of the most direct ways that franchisors can drive overall growth for the brand while supporting the success of individual owners.
Not all franchise opportunities are created equal. Some franchise models are designed to amplify the industry’s built-in benefits. Home service franchises, such as convenient bathroom remodeling, pest control, and home improvement services are among the most flexible franchise opportunities available. They can be
Dean Hartley, Brand President of Five Star Bath Solutions, directs franchise systems and processes to assist franchise owners in growing successful, profitable businesses. Dean brings over 15 years of experience in the one-day bathroom remodeling industry and a vast knowledge base to assist in building the Five Star Bath Solutions franchise system. Before joining Five Star Bath Solutions, he most recently held the position of vice president of sales and marketing with Design Imaging, where he supported dealers with sales and technical assistance.
opened and operational quickly, don’t always require a brick-and-mortar location or large staff, and are highly scalable. Lean operations mean they can respond quickly to evolving customer needs.
Some of the reasons these opportunities enhance the overall advantages of the franchise model include:
Low cost of entry: Home service franchises often offer lower initial investments and tend to be easier to launch and operate than opportunities in other sectors, such as food service or fitness. With limited inventory to stock or store and streamlined staffing needs, they can be operated from home or a mobile location, eliminating the time and expense involved in securing and maintaining a physical storefront.
Quick to open: The same things that tend to keep initial costs down for home service franchises help those businesses streamline and accelerate the steps to opening. In the right circumstances, home service franchises can be operating within a few weeks of signing the franchise agreement.
That means owners start serving customers faster, generate revenue more quickly and begin to see a return on their investment sooner.
Low overhead: Continuing operational costs for these home service businesses tend to be lower than brick-and-mortar locations. Ongoing savings on rent, utilities, furnishings, and other expenses mean more revenue stays with you and can be invested back into scaling the business, opening new territories, or adding a complementary franchise business to your portfolio.
Franchise systems are designed to help people quickly launch a new business and see the rewards of their investment. They free owners from many of the timeconsuming administrative responsibilities that can overwhelm new businesses. Flexible franchise opportunities with few barriers to entry and low ongoing overhead, such as home services, amplify those benefits so franchise owners can accelerate growth and profitability. v
From Found E r to Fran C hi SE o wn E r: r o B palmer’s l awN
s quad Jour Ney
The demand for wellmaintained residential and commercial lawns has grown expeditiously over the last two decades. This increase has not only resulted in tremendous growth for lawn care companies nationwide, but has also set the stage for continued growth as the next generation of lawn care professionals join an industry already valued at $59 billion.
Having been part of the lawn care industry for over twenty years, I know first-hand that success can be achievable regardless of where you start. My career began in Ohio, often referred to as the birthplace of elite lawn care. Home to some of the largest lawn care services in the country, I had the opportunity to begin my career working with the top industry professionals. During this
time, I focused on honing my skills and expanding my industry knowledge. Surrounded by some of the smartest and most innovative lawn care experts of the time, I learned building a successful lawn care business requires dedication, mastery of various services, and the ability to innovate and adapt in an ever-changing industry that embraces new technology and techniques.
In 2001, with nothing but a line of credit secured by a second mortgage on my house, I decided to venture out on my own. Relying on what I had learned from those seasoned lawn care experts, I started my own lawn care company, WeedPro. Over the next two decades, I placed a huge emphasis on technological innovation. From my experience with major lawn care companies throughout the 1990s, I knew technology would play a major role in modernizing my services and staying ahead of seasonal trends. This strategy paid off and WeedPro experienced massive success in the
Cleveland, Columbus, and Cincinnati markets. Through this experience I learned invaluable lessons – as both a leader and business owner – by remaining actively involved throughout our growth. This eventually positioned my small startup for national expansion.
By 2023, I looked to capitalize on our strong market position and recognized that in order to give ourselves the best chances at further expanding our footprint, I would need the support of a national and experienced franchisor. After WeedPro caught the attention of Authority Brands, a leading home service portfolio company with a strong reputation in franchising, it was a natural fit to take a leap of faith and move forward with an acquisition. In April of that year, WeedPro was officially acquired and rebranded as Lawn Squad. Through that rebranding, Lawn Squad began franchising across the country and now offers comprehensive lawn care services like fertilization, weed control, aeration, seeding and insect control,
serving both residential and commercial properties. The acquisition also provided us with access to a wealth of resources, including marketing insights, technology advancements, and operational support, while allowing us to retain our unique identity and entrepreneurial spirit.
Lawn Squad has hit the ground running since the acquisition. We have expanded beyond Ohio, partnering with multiple franchise owners nationwide and entering markets like Georgia, Illinois, Massachusetts, New Jersey, South Carolina, and Tennessee. Although expansion is a top priority, Lawn Squad remains committed to creating a community of owners that are large enough to serve, but small enough to care. We strive to provide our customers with a local, Mom and Pop feel while delivering the best service. We are certainly poised for additional growth throughout 2024 and have franchising opportunities available across the lower 48 states.
As we continue to expand nationwide, I wanted a better understanding of our brand’s training process and operations
to help improve experiences for both customers and franchise owners. To achieve this, I immersed myself in the onboarding process and invested in my own franchise. Since becoming a franchise owner in January 2024, I have navigated the same onboarding process and consulted with the same franchise experts as our newest owners, allowing me to identify areas that work well or those needing improvement. By investing my own money and furthering my commitment to Lawn Squad, I aim to ensure our franchise owners are in the best possible position for success. I also experienced the strength of our semiabsentee franchise model firsthand: my own franchise has had a successful start despite my significant responsibilities as brand president. Our franchise team, coaches, and support system – bolstered by Authority Brands – are robust and built for entrepreneurs with various responsibilities on their plate.
Despite all the success I’ve achieved over the past two decades, I am no stranger to mistakes. One of the best ways to learn
in the lawn care industry is by your own trial and errors. Don’t hesitate to ask for advice, seek guidance from mentors or attend conferences and tradeshows. I believe networking can only strengthen your business. Now as a franchise owner, I still have the same passion for success as I did when I began my career. Like me, I know there are thousands of other lawn care entrepreneurs ready to carve out their own path to success. While the last two decades have been tremendous for our industry, I’m confident the best is yet to come. Technology will continue to advance and make our services easier to scale; innovation will continue to improve the way the industry operates; and an aging population will increase the demand for lawn care services across the country. The last twenty years have been eye opening, rewarding, and a true testament to the strength of the lawn care industry. For those looking to start their own journey in the field, whether on your own or through franchising, there could not be a better time to do so than now. v
m o Bile fraN chisiN g: NavigatiN g the territorial trap
Mobile franchising is an increasingly popular model, offering flexibility and lower overhead compared to traditional brick-and-mortar establishments. However, it introduces a unique challenge known as the "territorial trap."
This issue arises from the inherent conflict between the franchisee's desire for expansive territories and the franchisor's need for densely penetrated markets.
the Franchisee’s Perspective: room to roam
From the franchisee's viewpoint, larger territories appear beneficial. Equipped with a vehicle, franchisees find it feasible to serve customers within a 20 to 30-mile radius. The expansive territory promises more potential customers, greater revenue opportunities, and less competition from other franchisees. It’s a straightforward equation: more area equals more
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
opportunities. But this seemingly simple logic can lead to significant operational and strategic issues down the road.
the Franchisor’s dilemma: maximizing market Penetration
Franchisors, on the other hand, need territories with high market penetration to justify their investments in marketing and support. When franchisees spread thin across vast areas, it becomes challenging to achieve the density needed for effective marketing campaigns, brand recognition, and efficient service delivery. This imbalance not only hampers the franchisor's growth but can also impact
the overall brand strength and customer satisfaction.
initial territory allocation: the root of the Problem
The territorial trap often begins with the initial allocation of territories. Eager to attract franchisees, franchisors may award large territories to entice early adopters. At the outset, this strategy has minimal negative impact as the perceived availability of unlimited territory masks the potential issues. However, as the franchise network expands, the impracticality of maintaining such large territories becomes evident.
large territories can lead to several problems:
1. Underperformance: Franchisees may achieve financial success without fully exploiting their territories, leading to underutilized market potential.
2. Lack of Growth: Franchisees comfortable with their earnings might lack the motivation to expand their customer base, inhibiting market penetration.
3. Management Challenges: Franchisees may struggle with the operational demands of large territories, lacking the managerial skills to effectively oversee such extensive areas.
Balancing Franchisee
satisfaction and Franchisor needs
Resolving the territorial trap requires a strategic approach that balances the interests of both franchisees and franchisors. Here are several strategies to consider:
1. Data-Driven Territory Design: Use market analysis and demographic data to design territories that align with both franchisee capabilities and franchisor goals. Territories should be large enough to be attractive but not so large that they are unmanageable or underutilized.
2. Incremental Territory Expansion:
Offer smaller initial territories with the option for franchisees to expand based on performance. This incentivizes franchisees to fully develop their current markets before expanding, ensuring deeper market penetration.
3. Performance-Based Metrics: Implement performance metrics tied to territory expansion. Franchisees who demonstrate high levels of market penetration and customer satisfaction can be rewarded with additional territory.
4. Enhanced Support and Training: Provide robust support and training programs to help franchisees manage their territories effectively. This includes marketing support, operational training, and management coaching to ensure
franchisees have the tools they need to succeed.
5.Regular Territory Reviews: Conduct regular reviews of territory performance and market conditions. Adjust territories as needed to reflect changes in market dynamics and franchisee performance.
6. Engagement and Communication: Foster open communication channels between franchisors and franchisees. Engaged franchisees who feel their input is valued are more likely to strive for the brand's overall success.
Best Practices for addressing the territorial trap
Several best practices can help franchisors effectively manage territory allocation and avoid the territorial trap:
1. Define Market Share Goals: Establish clear market share targets and have the flexibility in your franchise agreement to adjust territories if these targets are not met within a specific period. This approach ensures territories remain productive and aligned with broader business objectives. It's critical that the methodology be very clearly stated in the franchise agreement.
2. Buy Back Underperforming Territories: Offer to buy back part of territories from franchisees who are not optimizing their market. This allows franchisors to reallocate these areas to new franchisees who may be better equipped to develop them. This works really well when the franchisee is not focused on the entire territory that they have. Typically, franchisors offer half of the going rate for territories for the part of their territory that they are giving up.
3. Sell Optimized Territories from the Start: From the beginning, only sell territories that have been optimized based on market analysis. This proactive approach prevents the issues associated with overly large, underperforming territories. Still have market share targets to maintain the territory to avoid underperforming franchisees who are hindering growth.
4. Reserve Adjacent Territories: Sell optimized territories and reserve
adjacent areas for franchisees to purchase if they meet performance targets in their current locations. This strategy encourages franchisees to maximize their existing territories before expanding. It's key that the timing for the expansion is clear and reasonable.
5. Educate Franchisees on Market Share Importance: The most crucial step is educating franchisees about the importance of market share and the economies of scale that benefit both franchisor and franchisee. Often, franchisees may not realize how underperformance in their territories can negatively impact their business and the overall brand.
the
role of culture and engagement
A strong franchise culture that promotes engagement can mitigate many of the issues associated with the territorial trap. When franchisees feel part of a cohesive, supportive network, they are more likely to work towards common goals, including achieving high market penetration. A culture of partnership and mutual respect, where franchisees see themselves as partners rather than merely customers, is crucial.
conclusion: a collaborative Path Forward
Navigating the territorial trap in mobile franchising requires a delicate balance of strategic planning, robust support systems, and a strong culture of engagement. By carefully designing territories, incentivizing performance, and fostering a collaborative environment, franchisors can align their growth objectives with the aspirations of their franchisees. Ultimately, the success of the franchise network depends on the ability to create territories that are both manageable for franchisees and densely populated enough to support sustained brand growth and market presence.
This comprehensive approach ensures that both franchisors and franchisees can thrive, driving the franchise network toward greater success and stability. v