T he booming
S enior care
marke T:
exploring grow T h
driver S and oppor TU ni T ie S in T he expanding ind UST ry
wi T h S enior care franchi S ing profi Tabili T y come S
wi T h per S onal reward S
S enior S helping
S enior S®: providing compassionate care and companionship
avendale a SS i ST ed living provide S
U ni QU e ho US ing
op T ion S To S enior S
may
2023
www.franchisingmagazineusa.com don’t miss an issue gET THE APP Twenty-four years ago, four cousins–two sets of brothers–ventured into the coffee business with lofty goals to bring a great cup of coffee, along with a positive customer experience, to New England. Even then, they had a passion for positivity –and the Aroma Joe’s brand was born. Aroma Joe’s is one of the nation’s leading handcrafted beverage franchises that features handcrafted coffee and espresso drinks, unique flavor infusions, all-day food options, and their signature AJ’s RUSH® Energy Drinks that have resonated with a new generation seeking their daily energy in new and unique beverages. What else makes Aroma Joe’s unique? The brand’s proprietary coffee blends are craft roasted and Rainforest Alliance Certified which means they are sustainably grown and ethically sourced. Aroma Joe’s, in conjunction with their coffee roaster, created their own Coffee Farmers Group comprised of over 40 family-owned and operated coffee farms in Honduras. Each farm is audited annually against rigorous standards with detailed environmental, social, and economic criteria that protect biodiversity, deliver financial benefits to farmers, and fosters culture of respect for workers and local communities. Additionally, Aroma Joe’s has built an environment where people could truly connect – even with a traditionally “impersonal” drive-thru experience. Each customer is greeted with a smile, not a speaker. All orders are taken in-person by trained barista who can answer questions and recommend products. Because of this, the brand quickly became a beloved destination, especially for busy commuters. Aroma Joe’s celebrated the opening of its milestone 100th location last year in Waterbury, CT. With only 16% of the approximately 4200 franchise brands in the U.S. having more than 100 locations, this was an important milestone. Aroma Joe’s goal remains to serve each customer great product with care and enthusiasm and positively impact each community. Aroma Joe’s now has 115 locations across the East Coast, from Maine to Florida, with ambitious growth plans as they develop and open new shops. Aroma Joe’s is actively expanding, and multi-unit franchise opportunities are available. Aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, proven community engagement tactics and an ethos based on positively impacting people. “Our current focus is on existing market growth given strong demand with additional expansion in new markets. Our growth roadmap includes strategically opening 500 shops along the East Coast in carefully curated areas with the right franchisees,” said Dave Tucci, Aroma Joe’s President & Chief Operating Officer. “Aroma Joe’s success is due to our proven model of ongoing corporate support, expertise, innovation and ongoing training coupled with our amazing franchisees. To achieve our 500 shop goal, we are now opening up opportunities to new franchisees who share our values and passion. AROMA JOE’S SEEKS FRANCHISEES WITH A PASSION FOR POSITIVITY cover STorY: AROMA JOE’S Aroma Joe’s training initiatives and continuous assistance are tailored for both seasoned entrepreneurs and potential investors with no prior experience. For franchisees who are determining what type of business to get into… why coffee? The U.S. coffee shop market is projected for steady growth throughout 2024, exceeding 41,300 outlets by year’s end. This trend is expected to continue, reaching an estimated 45,200 coffee shops by September 2028. Aroma Joe’s focuses on the U.S. consumer’s desire for specialty coffee. With a projected market size exceeding $52.4 billion in the next 12 months, Aroma Joe’s positions franchisees to capitalize on this trend. VOL 12, ISSUE 5, may 2024 The magazine for franchisees WWW.franchisingmagazineUsa com The UnTold STory of reSponSible franchiSing yoUr firST 90 dayS 9 STepS To franchiSe SUcceSS special feature Senior care franchiSing annoUncemenTS from The indUSTry whaTS new! COVER stORy aroma Joe’S SEEKS FRANCHISEES WITH A PASSION FOR POSITIVITY
s E nior car E F ranchising
Tyler Kimura, Always Best Care: how Tyler Kimura Followed Up a record-Breaking First Year By Doubling his revenue
Avendelle Assisted Living: Provides Unique
Seniors Helping Seniors: Providing compassionate care and companionship
Franchising M aga Z in E Usa 29
contents 40 36 Have Your Say 36
Franchisee
Action 38
Franchisor In Depth 32
40
Expert Advice 30
Market 34
rewards 30 32 34
Senior Consulting Advisors: The Emergence of White glove senior advisor services
In
housing options to seniors
Chris Conner: The Booming senior care
Jeff Salter: With senior care Franchising Profitability comes With Personal
THE B OO MIN g S ENIOR C ARE M ARKET:
I n T he eXPA n DI n G In D uST r Y
The senior care market is undergoing a significant transformation driven by demographic shifts, changing healthcare preferences, and advancements in technology.
As the global population ages, the demand for senior care services is skyrocketing, creating a burgeoning industry ripe with opportunities for investors, entrepreneurs, and healthcare providers. In this overview, we’ll delve into the dynamics of the senior care market, explore the reasons behind its rapid expansion, and highlight the key factors shaping its future growth.
Understanding the senior care Market and How the consumer Demand for senior care Impacts Franchising
1. Demographic Trends:
The aging population is a primary driver of growth in the senior care market. As life expectancy increases and the baby boomer generation enters retirement age, the number of seniors requiring care and support is rising exponentially. According to the World
Health Organization (WHO), the global population aged 60 and older is expected to more than double by 2050, reaching nearly 2.1 billion individuals. This demographic shift is fueling demand for a wide range of senior care services, including assisted living, home care, memory care, and skilled nursing facilities.
2. Changing Healthcare Preferences:
Seniors today are increasingly seeking alternatives to traditional nursing homes and institutional care settings. Many older adults prefer to age in place, remaining in their own homes and communities for as long as possible. This preference for aging in place has led to a surge in demand for home care services, including personal care assistance, companionship, and medical support provided in the comfort of the client’s home. Additionally, there is growing interest in senior living communities that offer a continuum of care, allowing residents to transition seamlessly between independent living, assisted living, and skilled nursing as their needs evolve.
3. Technological Advancements:
Technological innovations are revolutionizing the senior care industry, enabling providers to deliver more efficient, personalized, and accessible services. From remote monitoring devices and telehealth platforms to smart home automation and wearable health trackers, technology is empowering seniors to maintain their independence while receiving the support they need to stay healthy and safe. These innovations not only enhance the quality of care but also improve operational efficiency and reduce healthcare costs, making senior care more affordable and accessible to a broader population.
Drivers of senior care Industry e xpansion:
1. Increased Longevity:
Advances in healthcare, nutrition, and lifestyle have contributed to longer life expectancies worldwide. As people live longer, they are more likely to require assistance with activities of daily living and specialized healthcare services associated with aging-related conditions such as dementia, mobility impairments, and chronic diseases. The rising prevalence of age-related conditions is driving demand for senior care services that address the unique needs and preferences of older adults.
2. Growing Demand for Personalized Care:
Seniors today are more informed, discerning, and demanding when it comes to their healthcare and support needs. They seek personalized care solutions that respect their autonomy, dignity, and individual preferences. Providers that offer person-centered care models, flexible service options, and tailored care plans are better positioned
30 Franchising M aga Z in E Usa e XPerT ADvIce: Chris Conner | Founder | Franchise Marketing Systems
e X Plor I n G GroWT h Dr I ver S A n D oPP or T un ITI e S
F r A nch ISI n G F e AT ure
c hris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
v isit www.fmsfranchise.com for more information
to attract and retain clients in an increasingly competitive market.
3. Expanding Healthcare Infrastructure:
Governments, healthcare systems, and private investors are investing heavily in expanding the infrastructure and capacity of the senior care sector. This includes the development of new senior living communities, rehabilitation facilities, memory care centers, and outpatient clinics equipped to meet the diverse needs of aging populations. The influx of capital and resources into the senior care market is driving innovation, improving care quality, and expanding access to services in underserved areas.
4. Workforce Challenges:
The rapid expansion of the senior care industry has created a growing demand for qualified healthcare professionals, caregivers, and support staff. However, workforce shortages and high turnover rates pose significant challenges for providers seeking to meet the needs of an aging population. To address these challenges, industry stakeholders are exploring innovative recruitment and retention strategies, investing in training and professional development programs, and leveraging technology to streamline operations and optimize staffing levels.
With this market expansion, we’ve seen exponential growth in the senior care franchise market as well. So many great brands which provide so many needed services. Here are a few of the senior care brands we fell strongly about:
Golden Years Homecarehttps://www.goldenyearsinhome.com/ Premier RN Geriatric Carehttps://premiergeriatricrn.com/
Daughter For Hire -
https://daughter-for-hire.com/
Senior Consulting Advisorshttps://floridaseniorconsulting.com/
Always Responsive Home Carehttps://inhomecarenj.com/
Each of these senior care systems brings great value, a strong operating system and a business structure that allows for duplication.
opportunities for stakeholders:
1. Entrepreneurial Ventures:
The senior care market offers abundant opportunities for entrepreneurs to launch and grow successful businesses. From franchise opportunities in home care and assisted living to innovative tech startups developing digital health solutions for seniors, there are myriad avenues for entrepreneurs to carve out a niche and make a meaningful impact in the industry. The growing demand for personalized, high-quality care services presents fertile ground for innovative business models and disruptive technologies that address unmet needs and enhance the aging experience.
2. Investment Potential:
Investors are increasingly recognizing the lucrative potential of the senior care market and are allocating capital to fund new ventures, acquisitions, and expansions within the industry. Private equity firms, venture capitalists, and institutional investors are actively seeking opportunities to invest in senior living communities, home care agencies, healthcare technology startups, and ancillary services catering to
the aging population. As the industry continues to grow and evolve, investment in senior care is expected to remain robust, offering attractive returns and diversification benefits to investors.
3. Career Development:
For healthcare professionals and caregivers, the senior care market presents abundant career opportunities for professional growth and fulfillment. From registered nurses and licensed practical nurses to certified nursing assistants and home health aides, there is a high demand for skilled and compassionate individuals to provide direct care and support to seniors. Additionally, there are opportunities for career advancement into leadership roles, specialization in geriatric care, and participation in interdisciplinary care teams focused on enhancing the health and well-being of older adults.
The senior care market is undergoing rapid expansion driven by demographic shifts, changing healthcare preferences, and technological advancements. As the global population ages, the demand for personalized, high-quality care services is skyrocketing, creating abundant opportunities for investors, entrepreneurs, and healthcare professionals. By understanding the key drivers of industry growth and the evolving needs of aging populations, stakeholders can capitalize on the opportunities presented by the senior care market and contribute to improving the health, well-being, and quality of life of older adults around the world.
For more information on how to franchise your senior care brand, contact Chris Conner with FMS: Chris.Conner@FMSFranchise.com Or
For more information on how to find the right Senior Care Franchise, visit www.FranchiseConduit.com
Franchising M aga Z in E Usa 31
AVEN d E llE A SSISTE d lIVIN g PROVId ES
uNI qu E H O uSIN g O PTIONS TO S ENIORS
a leading residential assisted living franchise brand looks to increase their presence nationwide, offering intimate, safe, and personalized care to the senior community
Avendelle Assisted Living is set to revolutionize the senior care industry with their innovative options.
With almost 20 years in business, the brand has become a trusted name in the industry, and is now looking to expand into new communities to provide a valuable alternative to traditional facilities.
esther cromwell’s Vision
Esther Cromwell founded Avendelle
Assisted Living in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor. Finding no viable options in her community for her neighbor to go to, Esther set out on a mission to create a facility that would provide top-notch, quality care for senior residents. This led Esther to start Avendelle Assisted Living, a unique senior housing option offering care in the comfort of one of their residential homes. Since then, Esther has built, remodeled, operated, and franchised dozens of homes, crafting the perfect recipe for the ideal residential care home
Bringing Innovation to the senior care Industry
Avendelle Assisted Living operates on a mission to provide a safe, comfortable, and engaging atmosphere for all who come through the door. Rather than a conventional institutionalized facility, Avendelle offers residential homes for its residents, providing personalized care in the comfort of a home. The brand focuses on achieving their goals through three central components of care:
• Living Safely: Avendelle has created a safe place for seniors to retire within their own communities. All facilities are equipped with safety equipment and response procedures for their residents. Beyond this, the brand’s knowledgeable caregivers make it a priority to personally get to know each resident’s routines and patterns, ensuring they can notice signs of a new problem including changes in mood, sleep, or health.
32 Franchising M aga Z in E Usa
F r A nch ISI n G F e AT ure
e sther c romwell Founder, avendelle a ssisted Living
Fr AnchISor In DePTh: Avendelle Assisted Living
• Living Independently: While many facilities with large populations of seniors operate under an enforced schedule, Avendelle keeps a small population, around six residents per home, so residents can create their own schedule and receive customized care. Residents are encouraged to express their opinions, and be as independent as they both want to and are able to be.
• Living Comfortably: At each location, Avendelle’s residents are actively involved in creating their homes. Comfort is key to ensure a happy life, and is something caregivers take seriously. Residents are able to decorate, choose activities, and voice any and all complaints, needs, and desires.
providing safe, personalized care
Avendelle’s three components of care are established through a variety of factors that come together to create the best possible environment for aging loved ones, beginning with location of their homes. The brand focuses on choosing great neighborhoods, looking at crime rates, overall offerings, and convenience of the area before building a new location. Within these locations, each home offers private bedrooms, a kitchen, a living room, and multiple bathrooms so each senior has the familiarity and privacy they’re accustomed to. To provide top-notch care, Avendelle prides itself on having a low resident to caregiver ratio, ensuring residents receive quality care and attention at all times. The caregivers work to create a family atmosphere and build valuable relationships with their residents, while also giving residents the opportunity to build connections with fellow members of their new homes.
Franchising with Avendelle
With 20 locations in operation across Florida and North Carolina in Apex, Cary, Fuquay-Varina, Raleigh/Durham, and Rolesville, and an additional 15+ in development across North Carolina, South Carolina, Georgia, Florida, Pennsylvania, New Jersey, and Virginia, the brand is looking to expand across the nation.
“at avendelle, we make it a priority to give all residents a smooth and easy transition into their new homes,” said esther cromwell, founder and ceO at avendelle. “We understand how challenging it can be to leave the comfort and stability of their homes and move to a new place, and we feel a deep responsibility to sustain quality of life for each and every senior who trusts us with their care. it’s with the help of our amazing staff and franchise owners that we are able to provide the best possible experience for seniors, and we are incredibly honored to uphold our commitment to high-quality, personalized care.”
“Avendelle Assisted Living is on a mission to redefine senior care, and we’re inviting passionate individuals to join us in this journey,” said Bill Bunting, Chief Operating Officer at Avendelle. “As we look to expand nationwide, we’re not just seeking franchise owners; we’re seeking partners who share our
commitment to enriching the lives of seniors in their communities. Together, let’s make a difference in the lives of our aging population, one home at a time.”
For more information on Avendelle Assisted Living, visit https://avendelle.com/.
Franchising M aga Z in E Usa 33
W ITH S ENIOR C ARE FRANCHISIN g, PROFITABIlITY COMES WITH PERSONAl R EWAR
As Baby Boomers continue to retire, it comes as no surprise to anyone in the home care industry that owning a senior care franchise can be one of the more profitable and fulfilling business opportunities an entrepreneur can pursue.
With a relatively small initial investment compared to other franchising opportunities, a home care franchise that is run well can post an impressive return on investment. While you may need to rent an office as the home base for your operations, the capital investment is low since your team goes out to a client’s home rather than needing a storefront.
For more information about owning a c aring Senior Service franchise, please visit https://caringfranchise.com/.
system and the need for a full- or part-time caregiver.
As our population continues to age, this means that home or senior care businesses will be in demand and can provide owners with a great investment, an alternative retirement plan or as a means to build generational wealth.
The U.S. Department of Commerce and the U.S. Census Bureau have estimated that the United States will see explosive growth in the number of citizens who will turn 85 over the next two decades. For years, this number was fairly stagnant and hovered around 5 million people.
And there is no shortage of clients. According to Forbes, more than 90% of seniors surveyed preferred to age in place rather than be placed in an assisted living facility. This requires some careful planning that includes a social support
our Aging population
Every day, more than 10,000 Americans turn 65 years old. But it’s those citizens who are more than 85 years old that make up the bulk of senior care’s clientele.
In 2020, there were about 6 million people turning 85, and that is expected to rise to 9 million by the end of this decade. It will increase to 14.6 million by 2040.
Coupled with the fact that most people want to age in place at home, that means that a startling number of Americans will
34 Franchising M aga Z in E Usa e XPerT ADvIce: Jeff Salter | Founder & CEO | Caring Senior Service
d S F r A nch ISI n G F e AT ure Caring
Caring Senior Service began offering franchises and today has locations in more than 50 markets nationwide.
Senior Service founder & CEO began his career in senior care in 1991 working for a home health care agency in Odessa, Texas. Four months later, he started his own senior care service to provide seniors with the non-medical care they need to stay at home. In 2003,
need a full- or part-time caregiver over the next several years.
A recession- proof Industry
Since the onset of the COVID-19 pandemic and problems with the supply chain, inflation and the cost of living have created an economic slowdown. This has resulted in layoffs and some devaluation of the dollar.
But, in the senior care industry, the factors that create clientele aren’t as reliant on a booming economy. People who are retired, by default, are no longer earning an income and, instead, are spending their savings, using their investments or are relying upon their Social Security income. They are spending down their assets.
We are all also subject to aging. So, as we get older, we have no choice but to either stay at home or go into assisted living or a nursing home, depending on our health and financial situation.
As a member of this industry for the past 33 years, I have seen recessions come and go, but I can attest that economic downturns rarely affect the bottom line in the senior care industry. Demand remains no matter what the dollar does.
Because of the low overhead, the structure of a senior care business is more streamlined and cost-effective than that of many other franchised businesses. While running a senior care business is about
so much more than turning a profit, these businesses are still in demand despite changes in economic forecasts.
Built-in processes
Another reason owning a senior care franchise is so attractive is because the model has already been tested.
When an entrepreneur buys into a senior or home care franchise, they are also buying into a set of operational processes that have already been developed and proven successful.
Instead of having to worry about a name, a logo, a brand and the steps needed to comply with local, state and national regulations and licensure, a franchisee is trained by their parent company’s leadership on the right processes and marketing tips to get a business up and running.
An effective franchising organization already has its processes developed and written down. They know what your market is and who you should target in your community to make your location a success. A senior care franchise owner has instant access to clients, staffing, branding, market data, office infrastructure and a list of vendors who have already inked deals with headquarters.
But the positives aren’t limited to economics and branding.
As a senior care provider, you change lives in your community. You help families solve the problems they have in caring for an aging parent by providing them with trained caregivers who have been properly vetted.
And, speaking of the caregivers, you also make a difference in their lives by providing them with a stable career that can be rewarding. Caring Senior Service’s franchise owners, for example, find great joy in getting to know their clients and caregivers.
Most senior care franchisees think of their work as rewarding, even as they enjoy the benefits of owning their own company.
the right stuff
That’s not to say that there aren’t challenges in owning and operating a home care establishment.
It’s a very people-focused career that isn’t for everyone. The most successful franchise owners have a desire to help others, have strong leadership skills and have a passion for business ownership.
While you don’t have to have been in the healthcare or home care industry to be a successful home care franchisee, it does help to have empathy. If you’ve struggled with providing care, finding the right caregiver for your own family members or live in a community where there are limited senior care options, you can put your savvy business sense to good use in building up your clientele.
The home care industry can be rewarding, but it can also be tough because you’re dealing with end-of-life issues on a daily basis.
But, if you have the right grit and determination, are willing to follow the successful processes a senior care franchise has developed over the years, and are prepared to take on the challenge of running your franchised company, an investment in a senior care franchise is worth considering.
Your leadership skills can make a positive difference in the lives of the aging population, the caregiving community that serves them and in your local community. v
Franchising M aga Z in E Usa 35
THE EMERg ENCE OF “W HITE g lOVE ” S ENIOR AdVISOR S ERVICES:
As the senior population in the United States continues to expand, the demand for senior services has surged, creating a lucrative market for entrepreneurs. Within this thriving industry, Senior Consulting Advisors, the Franchise Brand of parent Company, Florida Senior Consulting Advisors, has emerged as a leading Senior Services Company and a mammoth franchise opportunity.
In this article, we delve into the reasons behind the success of senior services companies and explore why Senior Consulting Advisors have become a top choice in this dynamic sector.
the Growing Demand for senior services:
With the aging population on the rise, there is an increasing need for specialized senior services. The elderly and their families seek assistance with various aspects of senior living, including housing, healthcare, socialization, and financial planning. This growing demand has paved the way for entrepreneurial individuals to invest in senior services franchises, providing essential support and guidance to seniors and their loved ones.
the Lucrative senior services Industry:
The senior services industry offers an array of advantages for franchise owners, making it an appealing choice for investment. This sector is characterized by its stability and resilience, as the need for senior services remains consistent regardless of economic fluctuations. Moreover, the industry
offers a diverse range of revenue streams, including assisted living, home care, memory care, retirement planning, and Aging in Place management. This diversity allows franchisees to cater to various needs within the senior community, maximizing their earning potential.
the rise of senior consulting
Advisors:
Senior Consulting Advisors have rapidly gained prominence in the senior services industry. The model was built from the ground up by a seasoned group of former healthcare professionals with a deep understanding of industry “Best Practices”. They deliver a proven platform to provide expert guidance to seniors and their families, offering invaluable support in navigating the complexities of senior living options. As the industry evolves, Senior Consulting Advisors have emerged as trusted partners, ensuring personalized care and assistance to seniors and their loved ones with an authentic, white glove, mindset.
senior consulting Advisors: A top Franchise choice:
This “new age” franchise brand is making waves in the senior services industry, with its commitment to excellence and personalized service. Recognized for their specialized knowledge and compassionate approach, Senior Consulting Advisors set themselves apart from the competition.
36 Franchising M aga Z in E Usa h Ave Your SAY: Senior Consulting Advisors
g Ad VISORS – T HE R ISIN g S TAR IN A MERICA’S B OOMIN g S ENIOR S ERVICES I N duSTRY F r A nch ISI n G F e AT ure
S ENIOR CONS ulTIN
Why choose senior consulting Advisors:
Established Reputation: Senior Consulting Advisors have built a solid reputation within the industry, known for their professionalism, expertise, and dedication to client satisfaction. This established brand recognition gives franchisees a head-start in attracting clients and building trust in their communities. Comprehensive Training and Support: Franchisees of Senior Consulting Advisors receive comprehensive training and ongoing support. This equips them with the knowledge and tools needed to excel in the industry, even without prior experience. The continuous support ensures that
franchisees can provide the highest level of service to their clients.
Personalized Approach: What sets Senior Consulting Advisors apart is their commitment to personalized care. Each client receives a tailored assessment that takes into account their unique needs and preferences. This individualized approach enables franchisees to provide seniors and their families with well-informed, educated recommendations for an array of senior living options, fostering trust and client satisfaction.
Industry Networks and Partnerships: Being part of the Senior Consulting Advisors franchise network provides access to established relationships and partnerships within the senior living
industry. These connections facilitate smooth referrals and collaborations, providing franchisees with a competitive edge in the market.
conclusion:
The senior services industry is experiencing significant growth as the senior population continues to expand. Within this thriving sector, Senior Consulting Advisors have carved out a prominent position, providing specialized knowledge and personalized care to seniors and their families. Franchising with Senior Consulting Advisors offers a unique opportunity to enter this lucrative industry, leveraging an established reputation, comprehensive training, and a personalized approach. As the demand for tailored senior services continues to rise, Senior Consulting Advisors stand at the forefront of the industry, offering both franchisees and seniors the expertise and support they need and deserve in navigating the complexities of senior living options.
Franchising M aga Z in E Usa 37
h oW Tyler Kimura FolloW eD uP
A
r ecor
D - b re AKI n G FI r ST Ye Ar AT AlWAYS
b e ST cAre bY Doubl I n G hIS r evenue
When Tyler Kimura was named the 2022 Rookie of the Year for Always Best Care, the senior services brand noted that he got the fastest start out of the gate yet, breaking company records for his first year and coming in first for revenue growth.
Always Best Care of Oahu officially received its home care license and began providing non-medical in-home care in January 2022, but Tyler and his team were able to start bringing in revenue even before that.
While he was waiting for the licensing to be finalized, he developed staffing partnerships with several local nursing homes, assisted living communities and residential care homes. “Facilities in our community were facing labor shortage challenges, and we had talented aides and caregivers who were standing by until the agency opened. We began contracting with those facilities, providing the short-term staff they needed while giving our care team invaluable training,” Tyler notes.
It’s that kind of entrepreneurial foresight that has been guiding his success for the past two years and has propelled him into the Top 13 of the Always Best Care system.
Born and raised on Oahu, Tyler grew up with the belief that giving is better than receiving. He spent a lot of time at hospitals during his younger years, experiencing up-close the physical, emotional and psychosocial needs of the elderly and chronically ill. He graduated from the University of Hawaii at Mānoa and has flourished by building successful businesses and creating jobs. He worked in advertising sales and previously owned an insurance agency, growing it from the ground up to serve more than 3,500 households in just eight years. He currently owns a wholesale fresh-cut fruit business, in addition to Always Best Care of Oahu.
“I’ve been able to combine my knowledge of the island and past experience with the proven franchising system that this senior care brand offers, providing quality, non-medical in-home care to the entire island of Oahu,” says Tyler.
He employed 75 caregivers at the end of his first year and increased that number to 150 at the end of the second, in addition to doubling his revenue. Tyler’s team currently services over 100 clients, including many military veterans, who are a growing part of his business through partnerships with the regional Veterans Affairs office. Staffing still accounts for about 20% of his revenue as well. His next step is adding skilled home health services.
“Living and working in his community for many years has afforded Tyler a first-hand look at the increasing need for senior care to assist the aging population. The number of individuals 65 and older in the U.S. is projected to double over the next 30 years. By 2040, they will make up 20% of the population. With Always Best Care, Tyler is able to meet that demand by providing affordable and comprehensive solutions that can match a client’s particular physical or social needs,” says Jake Brown, President and CEO of Always Best Care. “These growing demographics are also fueling an increased focus on how to best use advanced technology to enhance the continuum of care available to this
38 Franchising M aga Z in E Usa Fr AnchISee In Ac TIon: Tyler Kimura | Always Best Care
F r A nch ISI n G F e AT ure
increasing population of seniors right in their own homes.”
By intertwining available technology solutions like a 24/7 AI Virtual Care Agent, Remote Patient Monitoring and a Balance Tracking system for fall risk assessment, Always Best Care franchise owners like Tyler have the ability to provide clinical insight into a client’s healthcare in an in-home setting and an individualized care plan tailored to their specific needs. The senior care brand continually introduces new programs and technology to help promote the safe and timely passage of patients between levels of health care and across care settings.
As families entrust their loved ones to a caregiver, they have
also come to expect more transparency about the care they are receiving. Technology has played a large role in the expectation of real-time information being available as well. At Always Best Care of Oahu, Tyler provides a Family Room portal that acts as an online hub of details about a patient’s daily schedule, meals, medication, care and health updates. His clients love the access and the peace of mind it brings them.
This type of individualized home care takes a full-circle team that collaborates with attention to detail. “I believe the small things matter,” says Tyler. “Our team operates with persistence to get it right for our clients and their loved ones. We fill almost all shifts, no matter how short or long. We don’t have minimum hours or number of shifts, nor do we require long-term commitments. Our clients appreciate the flexibility.”
Tyler also has another formula for success: happy employees = happy clients. He believes if he takes care of his employees first, pays them well and treats them well, they will take care of their clients to the best of their ability. His vision is shared by his caregivers, who are meticulously selected to ensure their clients are treated with the highest level of care, dignity, respect, professionalism and Hawaii’s famed “aloha.”
Whether it’s breaking company records in his first year or shooting to lucky #13 in the system and second in revenue growth after year two, Tyler Kimura has shown what is possible when combining the national strength and standards of a brand like Always Best Care with accessibility and outstanding personal service. v
Franchising M aga Z in E Usa 39
S ENIORS H E lPIN g S ENIORS®: PROVId IN g COMPASSIONATE C ARE AN d COMPANIONSHIP
seniors Helping seniors® services facilitate heartwarming connections between active seniors and their less active counterparts, providing with fulfillment, purpose and friendship.
There are an estimated 54.1 million people in this country over the age of 65, many of whom are realizing the importance of aging at home. Seniors Helping Seniors® senior care concept with 200+ locations across the U.S., provides more than in-home care for seniors; it also provides companionship as well.
This unique franchise model stands apart by hiring mature adults as caregivers, creating a nurturing environment where seniors can continue to thrive in the comfort of their homes while building a meaningful relationship with a peer to whom they can relate.
Nearly 12 million aging, disabled and chronically ill Americans receive in-home care every year, and caregivers play a critical role to ensure those in need of in-home services receive the care they need. By matching active seniors seeking purposeful employment with those in need of assistance to maintain their independence, this innovative approach addresses the growing
desire among seniors to age in place and positively impacts on the mental health and well-being of clients and caregivers through the genuine connections built.
Barry Platt is an army veteran with Alzheimer’s disease. A few years after his diagnosis, Platt’s wife decided she needed additional assistance in caring for her husband, so she reached out to Seniors Helping Seniors® Warminster, Pennsylvania.
Dan Tuft became Barry Platt’s caregiver and while he provides Platt with the care he needs, the two have also developed a heartwarming friendship. The duo enjoy going out for meals at their favorite local diner, grocery shopping and going to the movies together. Platt eagerly anticipates the visits from his caregiver, as it allows him to get out of the house, interact with others and do something enjoyable. For Tuft, the companionship makes his role incredibly rewarding and fulfilling, as he knows he is helping to maintain Platt’s quality of life.
Tuft respects and admires Platt, especially for his time in the military and his career as a successful dentist. Through his role as companion and caregiver, he has come to understand the importance of seeking help when needed and appreciates the support he receives himself from Seniors Helping Seniors® so that he can provide the best care possible for Platt.
Tuft and Platt’s unique, as many Seniors Helping similar bond. Many to thank for putting to make such a Seniors Helping comprehensive ensuring they training and resources care. By nurturing caregivers, the touching the lives support and companionship.
Aging can sometimes Seniors Helping focuses on providing and connection. concept not only needs of its clients their lives with As the franchise expand its reach network, it continues enhance the quality life for seniors greater scale. v
F r A nch ISI n G F e AT ure Fr AnchISor In DePTh: Seniors Helping Seniors®
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This unique franchise model stands apart by hiring mature adults as caregivers, creating a nurturing environment where seniors can continue to thrive in the comfort of their homes while building a meaningful relationship with a peer to whom they
can relate.”
Platt’s strong connection is not many caregivers and clients at Helping Seniors® home care enjoy a Many caregivers feel the brand is putting them in a position to be able a meaningful connection.
Helping Seniors® home office provides comprehensive support to franchise partners, are equipped with the necessary resources to deliver exceptional nurturing a community of dedicated franchise amplifies its impact, lives of countless seniors seeking companionship.
sometimes feel isolating, but Helping Seniors® franchise network providing care with warmth connection. The in-home senior care only meets the practical clients but also enriches with genuine relationships. franchise continues to reach and support continues to quality of seniors on a v connections providing both
“ By nurturing a community of dedicated caregivers, the franchise amplifies its impact, touching the lives of countless seniors seeking support and companionship.”
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Dan tuft (right) became Barry platt’s (left) caregiver and while he provides platt with the care he needs, the two have also developed a heartwarming friendship