c h i l d r e n ’s p r o d u c t s a n d s e r v i c e s f e at u r e
franchisor in depth: Youth Athletes United
Parent Company Youth Athletes United Doubles Revenue in 3 Years with Youth Sports Brands Amazing Athletes, Soccer Stars, JumpBunch, TGA Premier Sports and Little Rookies
Since the acquisition of both Soccer Stars and Amazing Athletes, Youth Athletes United has doubled its revenue in less than three years via organic growth and strategic advertising. With the addition of TGA Premier Sports, JumpBunch, and Little Rookies to the platform, the company now stands at $47 million in system-wide revenue. The popular youth sports training and activity programs combined forces under the umbrella of newly formed parent company Youth Athletes United earlier this year. Under the direction of its co-founders — CEO Adam Geisler and President John Erlandson — it’s a perfect time for Youth Athletes United to emerge as a key player 40 Franchising MAGAZINE USA
in the multibrand franchisor category. Most importantly, with over 290 franchise units and counting, and with Soccer Stars, JumpBunch, and Little Rookies launching as additional franchise options in 2022, Youth Athletes United is getting closer every day to reaching its goal of impacting more than one million kids every year. “With the only real costs incurred being equipment, our franchisees are really set up to succeed and be profitable in the first 90 days,” said Erlandson. “There’s a 100% cash-on-cash return potential by the end of the first year in business, which is hard to find in other opportunities today.”
Youth Athletes United Brings Together 5 Top Youth Sports Brands After a long career in sports business development, Geisler and his team came
across the opportunity to combine each of the five brands, starting in September 2018. Almost exactly three years later, in September 2021, the team created nowparent company Youth Athletes United in an effort to streamline the franchise opportunities and maximize the brands’ reach. Youth Athletes United is working to complete its mission of creating the largest youth sports franchise platform in the country, where every child can enjoy learning the fundamentals of the sport while having fun. All brands under the Youth Athletes United umbrella are well-established with sports-specific vertical curricula, a strong customer base and 15 to 20 years of operation each. Founded more than 20 years ago in Manhattan and just now preparing to launch a franchise option with Youth
