W haT are T he Top F ranchises For 2024?
maTchmaking s U ccess the inspiring journey of atwork’s josee minero
oW ning a F ranchise leads To F inancial F reedom
W haT s ne W ! laT es T ne Ws in Top F ranchises
T he Top T en T rai T s o F high-per Forming F ranchise sys T ems com BaT ing america’s plU m B er shor Tage: how authority B rands and B enjamin f ranklin p lum B ing are leading the charge
30 Franchising News Announcements from the Industry
Franchisee in
50 The Little Gym: From Law school to The Little gym: how Motherhood and Perseverance Fueled My Franchise success
44 Robeks: celebrates Fresh Development with Three new signed Franchise agreements
Franchisor in depth
42 Indoor Active Brands: announces new Promotions in Leadership
46 Benjamin Franklin Plumbing: combating america’s Plumber shortage: how authority Brands and Benjamin Franklin Plumbing are Leading the charge
38 Josee Minero: Matchmaking success: The inspiring journey of atWork’s josee Minero
32 Chris Conner: What are the Top Franchises for 2024?
36 Michael Moorhouse: Flexible and affordable mobile franchise businesses can help owners maximize value and opportunity
40 Evan Hackel: The Top 10 Traits of highPerforming Franchise systems
48 Bill McPherson: Owing a Franchise Leads to Financial Freedom
52 Ashley Mitchel:: Leveraging cross-industry Expertise for Powerful restaurant Marketing strategies
A Place At Home, a senior in-home care brand, is rapidly expanding, opening two new franchises in New Jersey and one in the Los Angeles metro in May and June. These three new locations bring the fast-growing brand to 31 locations nationwide.
Every one of these new franchisees brings personal experience with caring for a senior loved one to their business.
in n orthridge, c alifornia, j erry shin, who was raised by his grandmother, opened a Place at h ome – n orthwest Valley. in n ew j ersey, Tania and arturo r osario opened a Place at h ome – Montclair after working on the tech side of the healthcare industry. in Eatontown, n ew j ersey, Essa and s abrina Bangura’s office will serve the senior population, which makes up nearly 20% of Monmouth county.
“We’re thrilled to see our network grow with franchisees who are committed to our mission of providing compassionate, accountable, respectful, and ethical care,” said Dustin Distefano, cEO and cofounder of a Place at h ome. “Their unique backgrounds and personal stories are what make them the perfect addition to our franchise family.”
a Place at h ome, founded in 2012 by two childhood friends, provides a range of senior-focused care services. These services include in-home care, care coordination, senior living alternatives, and staffing solutions. The brand aims to offer comprehensive, consistent, and continuous care throughout the aging journey.
For more information about A Place At Home’s franchise opportunity, visit APlaceAtHome.com /franchise/.
Weed Man – the fastest growing lawn care company in North America – continues to prove that fact with their recent, impressive growth and sights set on expanding further into Washington. The brand has announced its plans to bring 25 new single territories, 12 double territories, to the Seattle market over the next five to seven years.
Weed Man is currently seeking qualified, single-unit and multiunit partners to take advantage of this opportunity to own a Weed Man franchise in the King county, snohomish county, and Pierce county area, with a booming local economy and excellent customer base for quality lawn care services. The initial
investment to open a Weed Man ranges from $80,535 for a single territory to $107,785 for a double territory.
“We have been expanding our footprint at a quick pace over the past few years,” said j ennifer Lemcke, cEO of Weed Man. “given s eattle’s unique weather and lawn care needs, it’s a natural fit for our services. We are confident that once we identify suitable partners, our expansion into the area will flourish.”
The success of Weed Man franchisees is built upon the twin pillars of training and support. Each owner is equipped by the franchisor with all aspects of business operations, including administration, technical, marketing, business planning, and budgeting. a s an additional layer of local support, every Weed Man franchisee is supported by their experienced regional franchisor who serves as a personal consultant and mentor, providing experience, guidance, and encouragement. visit weedmanfranchise.com
Serotonin Centers, the nation’s fastest-growing anti-aging/ longevity franchise, announced the appointment of Dr. Lisa Golding-Granado to the role of Chief Medical Officer. The move marks a significant stride forward as Serotonin is rapidly rising up as the nation’s leading franchise of personalized anti-aging and longevity treatments.
Dr. g olding- g ranado, a graduate from cornell University Medical college, has spent 24 years in the medical space as a boardcertified doctor of internal medicine. she first became involved with s erotonin back in 2022, having signed on to become the first franchisee in n ew j ersey. h er interest in preventative medicines and anti-aging treatments prompted her business venture into the anti-aging arena under the s erotonin brand.
a s chief Medical Officer, Dr. g olding- g ranado will advise and serve as a resource to the medical directors and practitioners staffing each of the brand’s locations; assuring exceptional medical care across the franchise system. in her role, she will also be tasked with ensuring the highest standards of client care, safety, and results.
“With my passion for preventative medicine, i was inspired by s erotonin’s mission to help people feel better and improve their health span. That’s what originally inspired me to open my own s erotonin centers franchises,” Dr. g olding- g ranada said. “ n ow, by also taking on the role as chief Medical Officer for the brand, i ’ll
be able to help other franchisees further carry out the s erotonin centers’ mission by providing support and guidance to their medical staff, and ensuring best practices, while maximizing client outcomes.”
With 100 franchises open or under development, s erotonin is positioned to lead the Medspa and anti-aging industries as demand in the sector continues to escalate.
visit www.serotonincenters.com/franchising/
Extraordinary Brands proudly announces the acquisition of Row House, marking the third boutique fitness brand to join the burgeoning fitness conglomerate, which continues to grow alongside Premium Service Brands. Row House, a dynamic rowing-focused group training concept, will join Eat the Frog Fitness and pūrvelo in the expanding lineup of Extraordinary Brands.
Founded in 2014 by a team passionate about delivering an inclusive and effective full-body workout through the sport of rowing, r ow h ouse has rapidly grown across the nation. This addition brings a unique, low-impact, high-energy fitness experience to the Extraordinary Brands family, further diversifying the company’s offerings.
“ r ow h ouse aligns perfectly with our vision of providing varied and top-notch fitness experiences,” said rj Krone, President of Extraordinary Brands. “We are thrilled to incorporate this innovative rowing concept into our portfolio, enhancing our franchise business with a brand that embodies community, diversity, and exceptional results.”
a s part of Extraordinary Brands, r ow h ouse is set to receive robust support in marketing, operations, and growth strategies, ensuring the continued success and expansion of its unique fitness model. The acquisition underscores Extraordinary Brands’ commitment to creating a diverse portfolio that meets the varied fitness needs of people across all levels.
r ow h ouse is a boutique fitness brand that focuses on rowingbased group workouts, offering a unique and inclusive exercise experience.
For more information about Row House, visit: https://www. therowhouse.com/ AF ter
The franchise industry continues to be a great avenue for entrepreneurs looking to invest in established business models with a proven track record of success.
In 2024, several franchises stand out as exceptional opportunities for investment due to their growth potential, market demand, and innovative approaches. This article explores the top franchises of 2024, highlighting why they are attractive investments and what sets them apart in the competitive franchise landscape.
The reality is that not all franchises are created equal and not all franchises are a great fit for every franchise investor. A lot of what drives the right franchise investment for someone is that person’s skill set, interests, available capital, market and other things that in many cases can be pretty intangible, like whether you get along with the franchisor. All that being said, here are some of the brands and the things I would point out to anyone considering investing in a franchise and to consider in the process of evaluating franchise brands for investment.
Before diving into the list of top franchises, it is essential to understand the criteria used to evaluate them. The franchises listed here have been assessed based on the following factors:
1. Market Demand: The level of consumer demand for the franchise’s products or services.
2. Growth Potential: The potential for expansion and revenue growth.
3. Brand Recognition: The strength and recognition of the brand in the market.
4. Support and Training: The quality of support and training provided to franchisees.
5. Financial Performance: Historical financial performance and profitability.
6. Innovation: The franchise’s ability to innovate and adapt to changing market trends.
Boba cucue Boba tea
Industry: Quick-Service Restaurant (QSR)
- Boba Tea
Overview: This is a up and coming franchise in the boba tea space, but it’s loaded with value and positioned perfectly for the franchise model. The founder, Gary Lo brings a background steeped in technology and manufacturing. Boba Cucue has combined unique, fun, engaging branding and product lines with a simple and easy to operate boba tea system. The model works brilliantly and is starting on the West Coast, coming east.
Why Invest:
• Brand Strength: Great brand, great local marketing and a fun place that every kid wants to visit (that’s who drives our spending parents, right?)
• Proven Business Model: A wellestablished and successful franchise system.
• Support and Training: Comprehensive training and support for franchisees.
• Innovation: Ongoing investment in technology and customer experience enhancements.
Read More: https://franchiseconsultants. live/2024/05/01/the-boba-cucue-franchisesystem-a-sweet-success-story-in-the-worldof-boba/
Industry: Lawncare services and Overview: This lawncare franchise is focused on turf management. The model is built on repeat business and allows for a residual revenue model. The leadership team is exceptional and the support team is overstaffed and the investment continues to be made by the franchisor to make sure that no one joins this network without feeling that they have every bit of support they could ever want or need. I’ve spent time with several of the franchisees and this franchise just feels like one big HUG. People love the owner, Josh Wise, and for good reason, he isn’t selfish, cares about his team and his family, he’s the sort of guy you want to be associated with.
• Market Demand: High demand for lawncare services
• Strong Territory Model: Big spaces allow for big revenue growth and upside.
• Support and Training: Extensive support for new and existing franchisees.
• Adaptability: Ability to adapt to changing consumer preferences and trends.
Read More: https:// franchisebusinessinterviews.com/joshwise-ceo-grassroots-turfcare-franchise/ Bloomin Blinds
Industry: Home Services and Window Treatments
Overview: Bloomin Blinds was founded by a family and is operated like a big family. I love the vibes this brand puts off and you would too if you met the Stuart’s. The business is lower investment and high margin service and sales from a territory model that doesn’t require a significant up front investment and allows for a great ROI. This is a unique market segment with HUGE consumer demand and really only one major competitor. I know, I know, no one wakes up thinking they are going to start a business selling and servicing blinds, but once you see the numbers and the quality of the relationships in this system you just might get excited about blinds.
Why Invest:
• Growing Market: Bigger and bigger investments are being made by people into their homes, this business wins when this happens.
• Brand Recognition: Strong association with reliability and efficiency.
• Support System: Comprehensive training and ongoing support.
• High Margin Revenue Streams: Multiple services catering to different customer needs.
c hris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
v isit www.fmsfranchise.com for more information
Industry: Home Improvement and Home Services
Overview: I love the Big Jerry’s brand. It’s simple, to the point and yes, Jerry is Big (6’9”+), but he is one of the most genuine, selfless and vision oriented entrepreneurs out there. With this gargantuanly generosity and kindness comes a great leadership team who provides great support, great training and a strong foundation for support. The business model is structured for growth, has great technology in place and is very repeatable. Lot’s of people need fences, you’d be surprised, and fences don’t require a highly technical installation job or contractor background, just about anyone can do this and the numbers show very well.
Why Invest:
• Home Improvement Trends: Increasing focus on people’s homes and so many people are investing in making their homes better.
• Flexible Model: Simple, low overhead model that can be operated from a home office location.
• Low Competition: The market is pretty open and the ones that are out there are primarily mom and pop type models.
• Support and Training: Robust support system for franchisees.
Read More: https:// franchisebusinessinterviews.com/jerrydavis-founder-big-jerrys-fencing/
Industry: Coffee and Food Service
Overview: Foxtail is a UP and COMING Coffee brand. It’s cool, it’s hip, it’s fun and has excellent unit level economics. (Because I used the word hip, obviously I am NOT Cool, but that’s beside the point). The business model was founded by a leadership team that is young, sees opportunities before the rest of the market and has a locked down understanding for how to build a brand and how to manage key business decisions like real estate with incredible efficiency and accurate decision making. The brand is at about 300 units and my bet is that you will see a Foxtail pop up on a street corner near you sometime soon if it isn’t you who decides to invest in one.
Why Invest:
• Brand Loyalty: Strong customer loyalty and brand recognition.
• Menu Innovation: Continual introduction of new products.
• Support System: Extensive training and support for franchisees.
• Market Demand: High demand for coffee and convenience.
Read More: https://www.fmsfranchise. com/foxtail-coffee-franchise/
castle rock hormone optimization
Industry: Health and Wellness Services
Overview: Castle Rock is a great brand lead by a incredible group of business people and medical providers. This model offers people the closest thing to the Fountain of Youth we’ve found yet (I’m still searching around St. Augustine for that thing). With great membership programs, the model is sticky and people keep coming back with great results. The key here is a marketing system that would make Nike get nervous, they know how to generate leads and close new business and franchisees win because of this more than anything else.
Why Invest:
• Market Leadership: Leading name in the hormone therapy market and this market is a-growin.
• Innovation: Cutting-edge technology and training programs.
• Support System: Comprehensive support and training for agents.
• Growth Potential: High potential for expansion in various markets with a killer marketing model
Read More: https://franchiseconsultants. live/2024/02/23/castle-rock-healthhormone-optimization-revolutionizingmens-wellness/
Industry: Business Brokerage and Business Services Franchise
Overview: Website Closers is a business brokerage and business services franchise model that specializes in technology service business sales. The average sale value is 10X other brokerages and the key to this franchise system is the franchisor’s understanding and ability to generate leads. The franchisee does need solid business background, ideally in tech, but if you have what it takes, this is a great business with low risk.
Why Invest:
• High Demand: Consistent demand for business brokerage services
• Simple Model: Easy-to-operate business model.
• Brand Recognition: Strong reputation and customer loyalty.
• Support System: Excellent training and support for franchisees.
Industry: Gyms and Fitness
Overview: WOLF Fitness has done the impossible. Jumped into the crowded fitness and health market segment and literally knocked it out of the park. “Work Out Live Fierce” is just what it sounds like, a brand with a attitude and a kick ass personality. The places are designed to work with a wide range of types of members from strength training to agility, to flexibility and cardio and just about anything else your little fitness heart could desire. The founder is a combination of
Jamie Dimon and a WWF Wrestler, he has great business acumen and a take no prisoners approach to life and business. Love where this brand is going.
Why Invest:
• Health Trends: Growing focus on fitness and wellness.
• Affordable Model: Competitive pricing appeals to a broad audience.
• Support System: Extensive support and training for franchisees.
• Market Demand: High demand for affordable fitness options.
Read More: https://thefranchisecourier. com/wolf-fitness-franchise-systemdominating-fitness-one-gym-at-a-time/ Investing in a franchise can be a lucrative opportunity for entrepreneurs looking to capitalize on established business models with proven success. The top franchises of 2024 offer diverse opportunities across various industries, from quick-service restaurants and convenience stores to fitness centers and real estate. Each of these franchises has demonstrated strong market demand, growth potential, and robust support systems for franchisees.
When considering franchise investment, it is essential to conduct thorough research, assess financial performance, and understand the level of support provided by the franchisor. Working with a franchise consultant can also provide valuable insights and guidance in selecting the right franchise opportunity.
By investing in one of the top franchises of 2024, entrepreneurs can benefit from established brand recognition, comprehensive training, and ongoing support, paving the way for a successful and profitable business venture.
For more information on how to find the right franchise, visit FranchiseConduit: www.FranchiseConduit.com
For more information on how to franchise your business model, contact Chris Conner with FMS: Chris. Conner@FMSFranchise.com or visit the FMS site at www.FMSFranchise.com
The franchise industry is experiencing a surge in interest, with individuals seeking flexibility, convenience, and value in their professional endeavors.
Mobile and home-based franchises offer significant advantages for new or potential franchise business owners.
This sector includes services such as pest control, home improvement, lawn care, landscaping, cleaning, automotive care, and property restoration. Owners can deliver services promptly by meeting clients at their homes or offices, streamlining operations for greater convenience and efficiency.
These opportunities typically require less upfront capital investment and have lower
“ Mobile and home-based franchise businesses typically require fewer resources and less time to launch than brick-andmortar outlets. Because operations are simple, mobile and home-based franchises require less equipment, inventory and staffing.”
operating costs than storefront or brick and mortar franchises. They’re efficient to operate and designed to grow to suit franchise owners’ lifestyles and financial goals.
Here are some specific ways that mobile and home-based franchise opportunities offer unique freedom and flexibility in an industry defined by those characteristics:
Mobile and home-based franchise businesses typically require fewer resources and less time to launch than
brick-and-mortar outlets. Because operations are simple, mobile and homebased franchises require less equipment, inventory and staffing. Another significant advantage is that mobile and home-based franchise business owners avoid the substantial financial investment required to identify and secure property for a storefront location.
Mobile and home-based franchises can also streamline and accelerate the process of opening their business, compared to franchises that require a physical location. In the right circumstances, a mobile or home-based franchise can be operating within a few weeks of signing the franchise agreement.
Once a mobile or home-based business is up and running, ongoing costs tend to be much lower than for comparable brick-and-mortar businesses. Ongoing savings on rent, utilities, furnishings, and other expenses mean more revenue stays with you and can be invested back into operations.
Many franchise businesses are designed to grow. Growing a brick-and-mortar franchise business, however, may require a significant additional investment of time and capital. With a mobile or home-based franchise business, expanding the service area, adding new services or hiring additional employees can be accomplished with less cost or risk, helping franchise owners reach their goals more quickly.
With a mobile or home-based franchise business, owners can deliver products and services themselves or hire additional employees while serving in a strategic sales and management role. Owners can schedule their own hours to suit their goals and lifestyle. It’s the ideal business model for those seeking a more fulfilling worklife balance.
m ichael moorhouse is president of Mosquito Shield, America’s trusted provider of effective residential mosquito, tick and perimeter pest control service. Mosquito Shield, part of the Five Star Franchising platform of home service brands, was ranked the #1 franchise in pest control by Entrepreneur in 2023 and 2024.
Balancing work and numerous commitments leaves many individuals with limited time and energy to visit a physical store. Mobile and home-based franchise business owners have the advantage of bringing their services directly to customers, broadening the service area, and guaranteeing a personalized experience. This approach maximizes revenue opportunities and fosters customer loyalty.
These efficiencies and savings all add up. Strategically reducing the costs of launching and operating the business and fast-tracking operations means owners of mobile and home-based franchise businesses can often generate revenue and see meaningful return on their investment in a shorter time frame. The inherent speed, efficiency, and scalability of the franchise business model are optimized in mobile opportunities.
Interest in mobile and home-based franchises has steadily increased in recent years. Demand for home services is also on the rise. More people than ever are willing and able to pay for services that former generations might have performed themselves.
Many people are attracted to franchise opportunities because they’re looking for independence. Whether it’s financial freedom or the ability to set their own schedule, franchise owners often say that the opportunity to be their own boss is one of the main reasons they entered the industry.
Few sectors offer the freedom of mobile and home-based franchises. This growing, accessible market helps franchise owners maximize the advantages inherent to the franchise model, providing the unique flexibility and convenience that many franchise owners are seeking.
Josee Minero is a powerhouse entrepreneur who transformed her career from being a receptionist to becoming the largest-grossing multi-unit franchise owner in the AtWork® franchise system. Being part of a staffing franchise, Josee is a matchmaker of sorts — connecting companies that need employees with applicants who are seeking jobs.
But Josee’s story is more than a lesson in bootstrapping and business savvy — it is about the deep passion she feels for matching people with their perfect job opportunities.
Josee’s journey began in the offices of an independent national staffing agency, where she climbed the ladder — starting as a receptionist and eventually becoming a division vice president over her 32-year tenure. Despite not attending college, Josee’s sharp intellect and grit propelled her forward.
“I learned the ropes of recruiting and sales, grasped HR laws, and embraced leadership. Each step was a building block towards something bigger,” Josee recalls. Her path to success was significantly influenced by her father, an entrepreneur who ran his own auto body shop after years of saving and planning.
“He taught me the value of hard work and to never let anyone define my worth. I carried that lesson throughout my career,” Josee shares.
Seizing an opportunity to shape her destiny, Josee decided to dive into the world of franchising with AtWork, a national staffing agency with a local touch, known for its commitment to impacting communities by putting people to work.
“I knew it was time for me to make a change when I received the wrong answer from my employer. I had a great career, and I was treated well, but it became evident to me that it was not going to fit the next 10 years of my life. It is all about timing. There are times I wish I had gotten into franchising sooner — but I was not ready. It all happened the way it needed to happen. My journey brought me to franchising with an incredible amount of
experience and background in staffing that has helped me immensely in my franchise ownership with AtWork.”
Starting in 2017, with a single location in La Palma, California, her AtWork empire quickly expanded to include six locations across the United States, including bustling markets in Missouri and Florida.
“I’ve always believed in seizing opportunities. When AtWork presented a chance to take charge of my career, I knew it was my moment,” Josee explains.
AtWork President Jason Leverant knew Josee’s knowledge of the staffing industry would be a benefit, but she has brought so much more to the system.
“Josee’s work-positive attitude, amazing work ethic, and her “AtWork For You” approach to managing her team makes Josee stand out as a rockstar franchise for AtWork. She inspires all of us,” said Leverant.
Her success is not only measured by the expansion of her locations but also by the profound impact she has on individuals’
lives daily. Her operations have generated $15 million in sales, a testament to her effective leadership and the robust business model provided by AtWork.
Operating a multi-unit franchise has allowed Josee to diversify her business interests geographically and internally, providing stability and growth even through challenging times like the COVID-19 pandemic.
“The benefit of several geographic locations is that when one market experiences a downturn, others are up. Diversification is important internally as well. For example, our service can provide temp services, temp-to-hire, or direct hire.
For our business to capitalize, we do all three. This balance helps maintain overall stability and growth,” she notes.
Josee attributes much of her success to the team she has built, including her husband of 42 years, Fred, who brought his sales expertise to the business, her son Tony, a Marketing Specialist, and her daughter, Jackie, the Vice President of Operations, who is set to continue her mother’s legacy.
“Working with family has been one of my greatest joys. They share my vision and dedication, making our success a collective achievement,” she says with pride.
Beyond her family, Josee’s leadership style has been crucial in fostering a supportive and efficient work environment.
“I believe in empowering my team and being the best leader I can be. We are not just filling positions — we are creating opportunities for success in life,” she emphasizes.
Josee’s career approach to staffing goes beyond mere placement. She strives to treat each candidate with respect and dignity, ensuring they feel valued. This philosophy was vividly illustrated when she personally stepped in to assist a woman who showed up needing help finding a job but did not have an appointment. Josee intervened and insisted on interviewing the applicant herself and had her placed the next day.
“That day reinforced my belief in personal touch. We are here to serve people, to assist them in their job search, and to ensure they never feel turned away,” Josee recounts.
One of the most touching moments in her career involved a man who they had placed in a customer service job. The applicant came to Josee’s office the next day with his wife and three children. The kids presented Josee with a bouquet of flowers, thanking her because she had gotten Daddy a job, and that meant they were going to be able to go to Disneyland as a family.
“Hearing a child thank you because their father’s job helped fulfill a family dream is profoundly moving. Moments like this fuel my passion,” Josee reflects emotionally.
Looking forward, Josee is enthusiastic about future growth.
“This industry is about flexibility and problem-solving — about adapting to market needs and ensuring we are always ready to serve, no matter the economic climate,” she states confidently.
For those contemplating a venture into franchising, especially in staffing, Josee offers a piece of advice:
“Understand your market, know your value, and be ready to work hard. In franchising, as in life, opportunities do not just come — you create them.”
Josee’s journey is not just about business success — it is about making a meaningful impact. From a receptionist to a leading franchise owner, her journey is a testament to the impact of hard work, family support, and doing something you love. In the world of staffing, she is not just a franchise owner — she is a true matchmaker, connecting people with opportunities that transform their lives. v
In my 40 years of experience in franchising, I have started three different franchise systems, run multibillion-dollar franchise systems, and worked as a consultant with some of the best franchise systems in the world. Through those experiences, I have developed a list of the 10 traits that highperforming franchise systems have in common.
Please note that because it is rare to see an organization that is effective in all 10 of these areas, I encourage you to use this list as a guide to finding areas of potential improvement within your system.
success t rait 1: a Unique and powerful
The best franchises have a powerful vision for what they and their brand stand for. Everyone on the team knows where the company is going. This vision is inspiring and motivational and is the heart of the company’s culture and activities.
success t rait 2: a Relentless drive to satisfy Customers
The top franchises never lose sight of the fact that ultimate success is based on a relentless desire to satisfy customers. Unfortunately, most franchise systems look at the franchisee as the customer of the franchisor. Both the franchisor and the franchisee need to be focused on the
consumer of their product/services as the customer.
success t rait 3: the Realization that the Franchisor’s Improved profitability Comes from Increasing sales
Improving franchisor profitability is not about raising fees that the franchise charges its franchisees, it is about selling
more to customers. And that means executing at a high level with great efficiency to make the organization very profitable.
A culture of teamwork is at the core of high-performing franchise systems. Everyone should strive to collaborate. This is another way of saying that the franchisor and franchisee are not adversaries, but partners who work together, fostering a mutual trust that is essential for success.
The franchisor must actively seek, appreciate, and utilize input from franchisees. Franchisees are very active in the business and are closest to the end customer, and their input is essential to an organization’s success. The franchisor truly wants the input and is not simply placating the franchisee by asking for it. Effective franchise advisory councils and regional franchisee groups our part of the feedback loop.
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
Strategic planning must be applied to the franchise from beginning to end. The employees of both the franchise and the franchisees must be involved in the process. And remember, top-down management is ineffective because it is detached from real-world interaction with the actual customer.
Execution is key, and it comes from effective training. The best franchises recognize that at their heart, they are training organizations. And training needs to take place at all levels. Managers need to be trained in management and coaching skills. Frontline employees need to be trained on the brand experience, the culture of the organization, how to deal with difficult situations, and more.
The franchisor must provide clear and concise communication throughout the franchise system, avoiding unnecessary repetition. As part of the process, the franchisees and their staff must take responsibility for listening to or reading communications so that they do not need to be repeated. Franchise conventions or conferences become well attended when everyone understands that those events are critical for the organization’s effectiveness.
The organization must embrace change and innovation. The franchise model can sometimes hinder innovation and its pace, which puts both the franchisor and the franchisee at risk. This issue arises for two main reasons:
• Communication frustrations: Franchisors often feel frustrated by their inability to communicate effectively and quickly with their franchisees. This makes the prospect of major innovation seem daunting, leading the organization to eliminate real innovation because it appears impossible.
• Distrust: There can be significant distrust between the franchisor and the franchisee within some organizations.
However, I would argue that a wellmanaged franchise organization can out-innovate a traditional business. Franchisees bring a wealth of knowledge that traditional businesses cannot replicate with store managers. Additionally, the franchise model is well-suited for rapid implementation.
That said, franchise systems should not rush into innovation without thorough customer research, prototyping, and testing. The point is simple: companies that fail to innovate will eventually go out of business. It’s not a matter of if, but when.
Effective leadership is the cornerstone of any successful franchise system. Strong leaders inspire confidence, drive strategic initiatives, and create a positive organizational culture. They are not just managers, but visionaries who can guide the franchise through challenges and opportunities.
Leaders in high-performing franchises are approachable, transparent, and committed to continuous improvement. They actively seek input from franchisees and employees, fostering an inclusive environment where everyone feels valued. v
Ind OO r ac TI ve brands ann O unces n e W pr O m OTIO ns In leaders HIp
Premier Platform Company for Indoor Entertainment Concepts Expands Operations and Development Teams to Drive Growth.
Indoor Active Brands, a platform company that focuses on indoor entertainment concepts, announced today the appointment of multiple roles in franchise development and operations departments, effective immediately. As this family of brands spearheads growth in the “eatertainment” and family entertainment spaces, their leadership team continues to expand.
Transitioning from their roles at Altitude Trampoline Park to sister company The Pickle Pad, Robert Morris will serve as Vice President of Development and Kailee Apodaca as Director of Franchise Development. Prior to his role at Altitude, Robert Morris held leadership roles with Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting & Games. Kailee Apodaca’s experience prior to Altitude comes from Drive Shack, Patina Group and Kings Dining &
Entertainment. Their combined experience with destination driven entertainment brands differentiate themselves from others in the emerging pickleball sector, as they are skilled in launching and operating brands that appeal to consumers with unforgettable guest experiences that feature both food and engaging activities.
Reaching great success in their roles at Altitude, the pair have plans to build upon their experience in the industry with ambitious expansion at The Pickle Pad. With this change, Mike Stout has joined
the team as Vice President of Franchise Development at Altitude.
“We are excited to use our experience to lead the transition of pickleball to entertainment space with the success of bowling and golf before it within Indoor Active Brands,” said Robert Morris, Vice President of Development at The Pickle Pad. “The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together. With the location
“ The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together.”
in Tallahassee set to open this month, a deal signed in Scottsdale, AZ, and many more in the works, we envision The Pickle Pad being the center for active fun in communities across the nation.”
Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees. Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages.
The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions.
To learn more about franchise opportunities, contact Robert Morris, Vice President of Development, at
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world.
For more information about the pickle pad visit https://www.thepicklepad.com/.
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024.
More information can be found at altitudetrampolinepark.com.
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees.
For more information about Indoor active brands visit www.indooractivebrands.com.
robert.morris@thepicklepad.com or visit https://www.thepicklepad.com/franchise/.
Altitude Trampoline Park is also actively seeking potential franchisees to help grow the brand throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas,
NV, Denver, CO, among others.
To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at mike.stout@atphq.com or visit www.altitudefranchise.com.
“The addition of these three new franchisee groups highlights the impressive momentum driving Robeks’ franchise development,” said Todd Peterson, Chief Development Officer for Robeks.
“We continue to attract motivated and experienced operators who recognize the significant consumer demand for convenient and delicious healthy options. We are thrilled at the prospect of expanding our significant presence in Phoenix and of entering the Bay Area via San Jose, CA.
Robeks, the ultimate destination for nutrient-packed smoothies, fresh juices, acai bowls and premium toasts, is celebrating significant strides in its franchise development efforts.
The California-based brand announced today the signing of three new franchise deals, boosting the growth pipeline with eight new locations. This expansion represents a significant milestone for the brand, solidifying its commitment to redefining healthy living and flavorful indulgence.
Driving the expansion of Robeks are three new franchise groups and dedicated
couples that are each eager to introduce the brand to both new and existing markets.
K Squared Management comes to Robeks with significant franchise ownership background as a former multi-unit McDonalds franchisee. They have agreed to open four new Robeks locations in the Phoenix suburbs of Gilbert, Chander & Queen Creek. The second group is led by Nash Bahnan, who has a long history as a multi-unit cell phone retailer, and has signed an agreement to open one new Robeks in the Phoenix DMA. Additionally, in California, Robeks is excited to join forces with a pair of seasoned business professionals who recognize the terrific potential of the brand in Northern California. Partners Sunil Bhatla and Navneet Bansal committed to a three-store development deal for San Jose, marking this the brand’s entry into the Bay Area.
After opening 15 locations in 2023, Robeks continues to reinforce new-store development in 2024 throughout prime growth markets across its home state of California and outward into Arizona, Ohio, Florida, Kansas, Illinois, Virginia, and Connecticut. In recent weeks, the brand celebrated two grand openings in Los Angeles attracting loyal fans, active families, and health-conscious consumers across the city.
While Robeks is on track to open another 15 new locations this year, the brand is also committed to product innovation and menu efficiency in support of its franchisees’ bottom line. This is evident with the latest introduction of four Performance Smoothies (Braveheart, Power Surge, Blue Gorilla, and Cookie Monster) and three proprietary Boosts (Heart Beet, Electrolytes, and Recovery). Whether customers are seeking a protein-packed boost, antioxidant-rich options, immune support, post-workout recovery, or just an infusion of hydration, Robeks is setting the gold standard in performance-based smoothies while providing its franchisees new avenues for revenue and customer engagement.
For more information about franchise opportunities with Robeks, please visit www.robeksfranchise.com
The U.S. plumbing industry is facing a significant challenge: a shortage of skilled professionals available to meet the growing demand for residential services across the country.
A recent study by the U.S. Department of Labor found that the number of open jobs for plumbers, pipefitters and
steamfitters is expected to average about 42,600 each year over the next decade - potentially resulting in a shortage of 550,000 plumbers by 2027. Without being addressed, this shortage will not only make it increasingly difficult for homeowners to find timely and affordable services, but also have a growing impact on the economy. In 2022, a separate study found that the insufficient number of plumbers in the industry contributed to a $33 billion loss alone.
As a leading provider of nationwide residential plumbing services operating under the home-service portfolio company Authority Brands, our team at Benjamin Franklin Plumbing has been proactively addressing the issue head on for the past few years. The shortage of workers and increase in demand for services coincides with the aging home infrastructure in this country.
As homes continue to get older, with the National Association of Home Builders finding that 60% of owner-occupied homes were built before 1980, service requests could continue to become more frequent. Routine maintenance and common plumbing issues can turn into larger concerns as pipes and plumbing systems age and deteriorate. With such a large percentage of homes older than 40 years, the opportunity for entrepreneurs and young professionals to find success within the industry is at an all-time high. That’s why we have focused our attention on a few company-wide initiatives.
Benjamin Franklin Plumbing, alongside a few of our other service trade franchises at Authority Brands, launched a thorough national campaign in collaboration with our marketing department that has been ongoing over the last couple of years. These recruitment efforts target four specific demographics: ex-military personnel, trade school graduates, high school graduates, and individuals within the trades seeking new opportunities. We are especially seeing strong momentum with younger people as college and university costs continue to increase, and the idea of a career in skilled trades becomes not only more economically attainable, but potentially more profitable. Veterans also make great employees in the trades, so we’ve joined forces with Recruit Military to attend job fairs across the country and collect resumes that can then be forwarded to franchise owners that need qualified employees. By tailoring our outreach efforts to these groups, we aim to not only attract individuals with a passion for the trades but help them excel in their careers.
Another one of our biggest initiatives to combat the shortage was establishing a partnership with a reputable national training program provider. Our goal with this partnership is to cultivate and grow with trained technicians and ensure a
pipeline of skilled professionals are ready to be hired from a reputable source. We provide extensive training resources and support to franchise owners to help them navigate the challenges of hiring and retention, and work with Authority Brands to ensure this support is offered to owners regardless of how long they have been with our brand. Our franchise owners are also given the flexibility to use these tools as they see fit for their business - allowing them to tailor strategies and take advantage of resources in ways that best fit the unique needs of their market. As the demand for plumbing continues to grow, with the industry already valued at over $120 billion, we understand how important it is to not only shrink the shortage of workers, but do so with technicians who have been appropriately trained and are ready to provide best-in-class services to customers across the country.
Outside of our national training and recruitment efforts, we continue to work internally and have a strong emphasis on franchise development to address the issue. The team has been busy generating awareness with prospective franchisees about the reasons to franchise with us across the country – identifying areas of opportunities where a new Benjamin Franklin Plumbing location would help meet an increased demand for services. This is especially important across states
an industry pro with years working with small businesses in the home service industry.
that have seen tremendous growth in population, such as Florida, Utah and Virginia. Additionally, given many of the franchises under Authority Brands complement each other well, we’ve seen over the past year or so great success expanding our footprint with existing owners that want to add plumbing services to their business portfolio. Examples of those include owners of DRYmedic Restoration Services, Mister Sparky and One Hour Heating & Air Conditioning. So far this year, we’ve signed on several franchise agreements to service across 15 territories and we’re looking forward to bringing new franchise owners on board throughout the year.
We believe our strategies, national brand recognition and the overall support from Authority Brands are the recipe for success as the industry works to combat the shortage of plumbers across the country. The combination of these efforts, on top of the resources provided to existing franchise owners, has already provided encouraging results in the short term. We are constantly checking in with our 300+ locations spread throughout the country and will continue to work with peers and industry pros to do what we can. The home service industry is a lucrative one - and we are ensuring that the next generation of technicians are passionate, appropriately trained, and set up to serve customers for the long haul. v
For the majority of entrepreneurs, the traditional path to financial success involves climbing the corporate ladder, receiving a six-figure salary or more, and earning enough money to retire comfortably.
Achieving financial security often involves a solid plan for reoccurring passive income.
With that said, one of the best ways to generate the kind of passive income necessary to achieve your goals is through franchise ownership.
According to the American Association of Retired Persons (AARP), nearly 10,000 people turn 65 every day in the United States. With Baby Boomers retiring in mass, the country will see a change in how business is done as more Gen X, Millennials and Gen Zers move into positions of power.
And with this great retirement period, millions of retirees are looking to
supplement their retirement income with the types of passive income that will enable them to maintain the lifestyle they led during their working years.
These changes have even started a new cottage industry, complete with a tax write-off. For example, the Rollovers for Business Startups (ROBS) method allows people to use their retirement funds to buy or start a franchise without incurring tax penalties or early withdrawal fees.
Put simply, a ROBS plan allows you to access your retirement funds ahead of schedule. If you’ve been contributing to your 401(K) since you first entered the workforce, you may have a sizeable sum of money by the time you reach your late 40s or early 50s.
Bill mcPherson is the vice president of retail network development for AlphaGraphics, a leading franchisor of printing and marketing solutions, and PostNet, a global leader in high-quality printing and shipping solutions. With over 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts.
For more information, visit https://alphagraphicsfranchise.com/
You might be able to launch your franchise debt-free. This could have a significant impact on your future earnings.
But, even if you aren’t considering retirement just yet, investing in a franchise model can allow you to earn more money to put into your eventual retirement account and provide your family with a means to acquire generational wealth.
When consumers or entrepreneurs think of franchising, they often think of brands like McDonald’s or 7-Eleven. The truth is there are a limitless number of thriving franchises to choose from outside of the fast food and roadside convenience stores. In fact, some of the most lucrative franchises cater to home and business services. There is always a need for printing and shipping services as seen during the pandemic.
When considering a franchise, you should look for companies that have a high return on investment, have a proven record of success and have a company culture that aligns with your personal belief system.
Even if you don’t have a background in a particular industry, you can still use the business skills you’ve developed. If you have the right capital and business acumen, an effective franchisor that has developed a great business model can train you for success.
For a franchise to have become successful enough to have locations all throughout a region or the country, it has to have built a successful business model, the right technologies and a proven training program.
It’s also perfect for those who want to earn passive income because it comes
without the many headaches that startups have. A franchise has already been tested for success in a variety of locations.
Advantages include:
• Brand awareness. If you start your own business, a fair amount of your time will be spent getting your name out to potential customers. With an established franchise, their corporate office has done that for you and will continue to invest in ensuring positive brand recognition.
• Corporate support. For the startup owner, purchasing the technology and providing employee perks can be a daunting task. Other than paying salaries, technology and benefits are the largest part of a company’s operating budget. With centralized technology, marketing and employee benefits support, you can build a buffer that allows you to use your cash to improve your business locally.
• Ongoing revenue generation. Most importantly, with the help of a proven franchisor behind you, you’ll be able to get your company up and running in a shorter amount of time. That means you’ll be earning profits sooner, and if you follow the plan, you can continue to grow your business.
Investing in a franchise may allow you to enjoy your success. Being your own boss allows you to set your best work/ life balance so you can flourish in your personal life, too.
Investing in a franchise may help you achieve the financial freedom you’ve always wanted, spend more time with family, volunteer more often or even retire with the stability of knowing that you’ll have the passive income necessary to sustain your lifestyle. v
fr O m l aW s c HOO l TO T H e lITTle g ym: ever A nce Fue L e D m oTH er H oo D A n D
moment and taking a chance can be the catalyst for realizing dreams and achieving remarkable success.
This rings especially true for me. As the daughter of immigrants, education, hard work, perseverance, and opportunity were ingrained values in my upbringing. From the time I was a small child, I knew I wanted to do something meaningful and make an impact. As I grew older, my dream became to attend law school and I am proud to say that after much sacrifice, I achieved it.
something more. My husband and I often discussed our dreams of owning a business, but the right opportunity had yet to materialize. We knew that we wanted to go the franchise route because we wanted a tried-and-true business with systems in place; however, there was nothing we felt passionate enough about to take the risk and invest in.
In 2017, everything changed with the arrival of our son, Landon. Motherhood brought a newfound perspective, shifting my priorities and aspirations. As careerdriven as I had always been, I’d look at
I took him to a mommy and me class and that experience changed my life forever. Surrounded by the laughter and energy of children, including my son, I had a lightbulb moment – this is what I wanted to do. It checked all the boxes for everything I had been wanting. I could make an impact in the lives of children in my community, spend more time with my son and own my own business.
That very same day, I went home and immediately began to research franchise opportunities - The Little Gym immediately stood out. When I was a teen, I was a competitive cheerleader and cheered alongside the daughter of the owners of The Little Gym of Wayne. It was through this serendipitous connection that I discovered
“ Surrounded by the laughter and energy of children, including my son, I had a lightbulb moment – this is what I wanted to do. It checked all the boxes for everything I had been wanting. I could make an impact in the lives of children in my community, spend more time with my son and own my own business.”
the opportunity to become a franchisee. I reached out to my friend who put me in touch with her parents so that we could learn more about the brand. Kathy and Ron were so welcoming, helpful and passionate about their business. After testing some of their classes with our son Landon, we knew The Little Gym was it. I found myself captivated by the ethos and mission of The Little Gym. Their commitment to fostering physical, emotional, and cognitive development in children aligned perfectly with my own values.
Through meticulous research and heartfelt conversations, I forged a partnership with The Little Gym that changed the trajectory of my professional life. The process of becoming a franchisee was both exhilarating and challenging, requiring dedication, diligence and most importantly,
“ The journey has been a whirlwind of excitement as each day presents an opportunity to make a difference in the lives of families, fostering growth, confidence, and joy in the children who walk through our doors.”
passion. To be completely truthful, we had no idea what we were doing as my husband and I did not have experience in the children’s’ enrichment space and we had never owned a business before. Thankfully, we were embraced by the amazing franchise community of The Little Gym who were and continue to be helpful resources. Having this community of passionate franchisees made all the difference in how quickly my location became successful. I am lucky to call so many of them dear friends after 5 years. It truly is such a tight-knit community. At the time of our opening, we also had a wonderful pre-opening team that helped get us started.
In May 2019, I proudly opened the doors of The Little Gym of Jersey City. The journey has been a whirlwind of excitement as each
5 year anniversary ( this past May)
day presents an opportunity to make a difference in the lives of families, fostering growth, confidence, and joy in the children who walk through our doors. There are many challenging times and I spend many hours working on my location, but it’s all worth it.
My decision to invest in The Little Gym franchise proved to be one of the best choices I’ve ever made. It has allowed me to achieve so many of my personal and professional goals. I am running a successful gym, have created many jobs in my community and I get to be present with my two children. My children are growing up in the gym and they love spending time there. We are opening our second location in Florham Park, NJ later this year, bringing that same passion and love to this community. v
The world of franchising is full of diverse industries and business models, each with unique challenges and opportunities.
But the heart of each of them is the same –to create repeatable processes, systems and support to allow franchisees to be small business owners and provide a service to their local community.
Ashley mitchell has spent her entire career in marketing and communication roles. Her experience spans consumer marketing, franchise development and mergers & acquisitions (both acquiring and being acquired by and working with private equity firms).
Ashley has consistently been recognized as a leader in the franchise industry, most recently as a Top Franchise Influencer and Top 50 Franchise CMO Gamechanger.
My career path, which began with The Walt Disney Company and transitioned into the realm of franchising in 2014, has been a testament to the value of crossindustry experience and relationships. In my role with East Coast Wings + Grill (ECW+G), I have the privilege of applying insights I’ve learned in various brands and across different segments of business – consumer marketing, franchise development, mergers & acquisitions and more – to develop and create marketing strategies for the restaurant industry, a segment of franchising that is prevalent but on the newer side for me personally.
the disney influence: customer e xperience is key
My stint at The Walt Disney Company ingrained in me the importance of customer experience and the brand. Disney’s unwavering commitment to creating magical moments taught me that every touchpoint matters. It’s been over 10 years since I worked for the Company and I still always point with two fingers or my whole hand when giving directions. Why? In some cultures, pointing with one finger is rude and that one simple gesture could ruin someone’s experience.
In the restaurant industry, this translates to ensuring that every customer interaction, from online ordering to in-store dining,
is seamless and memorable. At ECW+G, we have amazing wings (I’d put them up against anyone else! Did I mention we won 1st place at the National Buffalo Wing Festival? Because we did.), burgers, salads, appetizers and more – but what are we REALLY selling? The experience. The moments that our guests have when they are around that table or interact with our team at a community event. That’s the real magic and why they come back time and time again.
When I fell into franchising years ago, I quickly learned the importance of building strong foundations for growth. My experience working with franchise development and operations teams in various brands has been instrumental in my professional career – and in shaping our expansion strategies at ECW+G. Understanding the intricacies of franchise agreements, site selection and franchisee support has enabled us to continue to expand our footprint while maintaining brand consistency and – something that is very important to us – strong unit level economics.
For those looking to take their career to the next level, understanding how to work effectively with franchise development
and operations teams is a gamechanger. Building trust and great relationships with your ops and fran dev counterparts (and don’t forget the franchisees!) is crucial to be able to work cohesively and avoid silos. This mentality equips you with the knowledge to support franchisees effectively, ensuring that marketing strategies and campaigns are not only creative but also operationally feasible. I don’t know everything – I constantly need to rely on the strengths of the rest of my team (including the franchisees) for me to learn and grow and be successful. Never forget that the franchisees are one of the most important parts of your team. They are the ones that are living the brand in the field each and every day…the best ideas come from the community!
Working with CEOs and private equity firms on mergers & acquisitions has greatly improved my strategic thinking and adaptability – skills that are crucial in the fast-paced restaurant industry (and any industry, for that matter). Whether acquiring new brands or integrating into larger entities, the ability to navigate complex transactions and align marketing strategies with broader business goals is invaluable.
“ By leveraging your own experiences and continually adapting to new challenges, you can create powerful marketing strategies that resonate with customers and drive business growth.”
At ECW+G, as we navigate our current organization growth strategy, we continuously explore strategic development opportunities, from partnerships to acquisitions. My background in M&A helps me provide value and perspective to the team when we are assessing potential ventures critically, ensuring that any new initiative aligns with our long-term vision and enhances our brand value.
My experience as a fractional CMO across various industries, including youth enrichment, beauty concepts, QSR, home service and B2B services, has fostered my ability to be versatile and innovate. Each industry presents unique marketing challenges, and adapting strategies to diverse contexts has sharpened my problem-solving skills.
The basics are the same, but it’s how you learn the industry (from your team, going
back to building strong foundations) and apply those basics in the right way that is key.
Marketing professionals considering a career shift can benefit from recognizing transferable skills and best practices from their previous roles. Here are a few key takeaways I’ve learned over the course of my career:
• Customer-Centric Approach: Regardless of the industry, prioritizing the customer experience is paramount. Understanding customer needs and preferences can guide effective marketing strategies.
• Data-Driven Decision Making: Leveraging data analytics to inform marketing decisions is crucial. From consumer behavior insights to campaign performance metrics, data drives results.
• Strategic Thinking: In every aspect of the business, strategic thinking enables you to align marketing efforts with business objectives, driving sustainable growth.
• Versatility and Adaptability: Embracing versatility allows you to navigate different industries seamlessly. Adaptability ensures you can respond to market changes and innovate accordingly.
• Collaboration and Communication: Effective collaboration and communication with cross-functional teams, franchisees and stakeholders are essential for executing successful marketing campaigns.
My background has equipped me with a unique perspective and a versatile skill set that is helping to drive success at ECW+G. For anyone contemplating a career shift or even just trying to grow in their current role, embracing transferable skills and best practices from various industries can pave the way for a rewarding and impactful career.
By leveraging your own experiences and continually adapting to new challenges, you can create powerful marketing strategies that resonate with customers and drive business growth. v