Food and Franchising Part 2 November 2015 franchising usa 4#1 12

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FranchisingFeature spo FOOrts D - PA & fitnesss RT 2

november june 2200 1 5

honeybaked

serving up a new generation of family tradition

the

Food Industry And Franchising

ADVICE FROM

A Pr EXPERT Franchising USA

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what’s new!

HARD ROCK CAFE LAUNCHES NEW VEGETARIAN MENU International Locations Roll Out Limited-Time Meatless Menu Offerings

Hard Rock Cafe has added items in various menu categories to give guests a variety of options. The new selections include innovative menu items, such as the Quinoa Burger; Southwest Spiced Tofu and Black Bean Wrap; and Roasted Root Vegetables and Kale Salad.

The new menu items add to Hard Rock Cafe’s robust menu of authentic American cuisine and beverage innovations. The new menu also features nutritious drink options, such as Beetroot, Orange and Ginger; Spinach, Pineapple and Flax Seed; and Pear, Cucumber and Kale.

Hard Rock Cafe is celebrating Vegetarian Awareness Month by introducing brand new limited-time meatless options. On World Vegetarian Day, select Hard Rock Cafe franchise locations worldwide began serving

new vegetarian offerings. More than 25 meatless options were developed, and each location’s menu features a selection of the new items, including vegetarian burgers, wraps, salads and juices.

Hard Rock Cafe’s new vegetarian menu features Hard Rock’s hand-crafted American fare, with a commitment to fresh ingredients and the signature flair that guests can only get at Hard Rock.

Contact your local franchise Hard Rock location to find menu information and availability. www.hardrock.com

GOLDEN CHICK LANDS IN TOP TIER OF GROWTH FOR QSR CHAINS Golden Chick, the Texas-based chicken legend that has prided itself on treating guests like family for the past 48 years, today announced ongoing expansion and momentum numbers that landed the brand in the top tier of growth among all U.S. quick service restaurant chains in 2015.

The brand grew more than 10 percent annually in 2013 and 2014.

More than 20 new locations in 2015 will lead to 17 percent growth over 2014.

“Golden Chick is an established brand with a loyal following, and over the past several years we’ve been working on a careful development strategy to renew our image and introduce new fans to our signature taste. Expansion this significant is rare for any mature quick service restaurant brand, especially in the chicken category, and we’re focused on providing the power, expertise and resources to keep supporting our large-scale expansion initiatives,” said Mark Parmerlee, CEO of Golden Chick.

There are more than 30 Golden Chicks in the development pipeline for 2016, and three sizable development agreements should generate 110 new restaurants within the next 10 years. www.goldenchick.com/

Franchising USA

DUNKIN’ DONUTS EXPANDS UNIVERSITY PRESENCE BY OPENING NEW LOCATIONS ON-CAMPUS AND IN COLLEGE STADIUMS which previously had a small restaurant on-campus, upgraded to a newer, larger on-campus location that is now a combination unit with Dunkin’ Donuts’ sister brand, Baskin-Robbins. Additionally, a new campus bookstore location opened at the University of Kentucky.

Additional universities that opened new Dunkin’ Donuts locations in 2015 include: • Regis College • Montclair State University (second campus location) • Monmouth College • Valencia Community College

With the new school year in full swing, more students will be running on Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, with the opening of new locations on-campus, in bookstores and in college stadiums.

Three Dunkin’ Donuts locations opened at The University of Tennessee’s Neyland Stadium in Knoxville, one of the largest college football stadiums in the country. Liberty University,

“With these openings we now have over 75 restaurants at colleges and universities throughout the country, providing a valuable amenity to millions of students as they embark on a new adventure this fall season,” said Chris Burr, director of non-traditional development, Dunkin’ Brands. “When schools choose to open a second or third location it truly shows the power of our brand, and how it resonates with students, faculty and visitors who can conveniently rely on and enjoy our affordable food and beverages all throughout the day.”

To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com

JUICE IT UP! REPORTS STRONG third QUARTER SALES space,” said Carol DeNembo, Juice It Juice It Up!, a premier raw juice bar Up! vice president. “Our commitment to and hand-crafted smoothie franchise, nutrition and innovation has fueled our announced same-store sales were up success, and we’re looking forward to a seven percent over the previous year’s solid fourth quarter with the introduction third quarter. The company saw an of a special-edition fall smoothie that we uptick in average unit volume and the know our guests will love.” number of stores opened on average was up five percent over last year. These On target to open its 86th location in store model inside a Walmart in suburban Atlanta, GA. financials follow on the heels of Juice It Storebefore the end of the year, Juice It Up! is Up!’s summer brand campaign, one of continuing its pursuit of steady expansion the most successful campaigns in the across the nation, attracting highlybrand’s 20 year history. qualified franchise operators to grow with “As the raw juice and smoothie category continues its rapid growth, our continuous sales increases are a testament to Juice It Up!’s strong position in the competitive

the brand.

To learn more about the benefits of owning a Juice It Up! visit http://www.juiceitupfranchise.com.

Franchising USA

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what’s new!

Pieology Pizzeria Turns Up the Heat in Arizona Pieology Pizzeria, where pizza lovers go to create custom pizzas in endless flavor combinations, has opened in Chandler, Arizona.

This is the second Arizona location operated by Pieology franchise partner, Arizona Front Star, and Pieology’s third location in the state. The fastest growing concept in its segment as reported by Technomic, Pieology provides a completely personalized dining experience, allowing guests to create pizzas using unlimited toppings, always for $8 or less.

“Our Avondale location has performed well above expectations, and we’re confident our new Chandler guests will love the Pieology experience as well,” said franchise partner, Kris Olson.

“The popular customization model combined with our signature crusts and sauces and unbeatable customer service has made Pieology a fast favorite among pizza fans.”

A favorite with pizza fans, Pieology has 73 locations across the U.S., with plans to open 110 restaurants by the end of 2015. The Pieology experience starts with fresh house-made dough pressed into 11.5-inch thin pizza crusts. Guests select from eight signature sauces and more than 40 fresh ingredients, pizzas are then stone oven fired in less than three minutes and finished with an optional after-bake “Flavor Blast,” including fiery buffalo, pesto and BBQ. www.pieology.com

Tropical Smoothie Café Signs 83 Franchise Agreements in Third Quarter Tropical Smoothie Café, the leading fast casual café concept known for its better-for-you food and smoothies with a tropical twist, announced the signing of 83 franchise agreements during the third quarter of 2015 as the brand continues its aggressive, nationwide expansion.

To date, Tropical Smoothie Café has signed more than 160 development agreements, including deals to open its first cafes in California — 10 in Orange County and another 10 in the Greater San Diego area. The first California location will open in early 2016.

Tropical Smoothie Café’s year-to-date same-store sales continue to eclipse 11 percent, well above the industry norm, and the company is currently celebrating 15 consecutive months of double-digit comp sale growth.

Franchising USA

This year, the food and smoothie franchise plans to exceed 475 stores nationwide. The brand currently has franchise opportunities across the U.S. in markets such as Houston, Dallas and San Antonio, Texas, as well as Los Angeles and San Francisco, Calif., among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S. http://www.tropicalsmoothiefranchise.com

TERIYAKI MADNESS LAUNCHES TWO NEW CATERING SERVICES

Teriyaki Madness has launched two new catering services to offer customers of the fast-growing franchise

food continues to grow, the franchise is making it easier for customers to enjoy

Teriyaki Madness wherever they are – at

nationwide a deliciously fresh change of

work, at home or on the run.

pace for office meetings and parties.

Teriyaki Madness offers a signature

As the demand for fresh, fast casual Asian

Teriyaki Bar that includes party trays

WIENERSCHNITZEL ANNOUNCES OPENING OF VISALIA LOCATION

with a fresh, delicious spread that’s sure to please everyone – from vegetarians to protein lovers. The bar is fully stocked with everything you need to feed 15-20+ people without a lot of advance planning, individual ordering and hassle.

The TMad Teriyaki Bar includes fresh, authentic Pan-Asian flavors and balanced meal choices including its made-fromscratch Teriyaki sauce, your choice of two proteins (6-8 oz. per serving), two bases (grains, noodles), stir-fry veggies and a starter such as edemame, eggrolls, pot stickers or Crab Rangoon. And it comes with everything you need -- chaffing dishes, fuel and serving utensils.

Teriyaki Madness also is offering catering services geared to parties and events, with a la carte party trays available for pick up with a selection from its full menu. www.TeriyakiMadness.com

open for business,” said Ted Milburn, Director of Franchise Development for Wienerschnitzel. “Nobody should have to live without Wienerschnitzel’s worldfamous chili cheese dogs, so you’re going to be seeing a lot more of us popping up all over the map.”

The Visalia location is operated by Tahir Salim, who has multiple locations across southern and central California, and has been a Wienerschnitzel franchisee for more than 16 years. “I’m beyond excited to open our newest location and continue what’s been a very rewarding journey as a Wienerschnitzel franchisee,” said Salim. “With the ongoing support of the leadership team paired with the best corn dogs and chili dogs in town, I’m confident that we’ll be serving the Visalia community for a long time to come!”

Visalia location is officially open for

with Tastee Freez soft serve treats.

business.

“The Visalia community has been

Wienerschnitzel Visalia is located at 1400 E. Noble Ave. and is open Sunday through Thursday from 10 a.m. – 11 p.m. and Friday and Saturday from 10 a.m. – 12 a.m. The restaurant can be reached at (559) 747-2523.

to open, so it’s a real thrill to officially

To view a full menu, visit http://www.wienerschnitzel.com

Wienerschnitzel, the world’s largest hot dog chain, is proud to announce its

The location serves Wienerschnitzel fan

favorites including the original Chili Dog,

the classic Corn Dog and the brand’s

newest Chili Cheese Fries creations, along

abuzz for a while waiting for our doors

Franchising USA

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C over S tor y - h o n e y bak ed

B y D i a n a C i ke s, Fr a n c h i s i n g U S A

American Classic Grows Up

serving up a New Generation of Family Tradition When Harry J. Hoenselaar first invented and patented a special spiral-slicing machine nearly six decades ago, he had no idea it would become part of family tradition in homes across the country.

and became known for the spiral-sliced Honey Baked Ham and Turkey Breasts that have become holiday staples at family gatherings.

The HoneyBaked Ham founder was initially focused on selling his machine to local meat suppliers in Detroit, Michigan, but eventually went on to open the first HoneyBaked Ham store in 1957.

Unsurpassed quality across the product line

That single-store family-run business in Detroit has since spread into 400 stores and 200 franchised locations nationwide.

Signature family-oriented products The business developed its mission of “Celebrating life, one meal at a time”

Franchising USA

“I’ve never had anybody say to me ‘What’s HoneyBaked?’” said Mark Demis, national director of development and real estate. “People across the U.S. have fond memories of sitting down with their family during the holidays to enjoy the moist and tender ham and turkey that have come to define our brand.”

It is the high quality standards and homestyle preparation of the core products that made them become traditional, classic foods in American homes. Each ham and turkey is hand-selected for quality, then cured in the founder’s secret proprietary marinade and slow-smoked for several hours over a special mix of hardwood chips. The products are then fire-glazed and sold fresh and ready to serve.

The product line has since expanded to

include a variety of other popular options.

“The spiral-sliced HoneyBaked Ham is still our hero product,” explained Demis.

“But we have a whole line of other high quality products, like our ribs, signature sandwiches, sides and desserts; all of which meet the same high levels of quality as our original core products.”

The evolution of a brand In 1998, HoneyBaked developed its franchising model and expanded into a sit-down café concept, with a full menu of lunch, meal replacement and catering options. This expansion captured new markets that go beyond family tradition, with the business now also serving the every-day needs of people looking to grab some lunch.

And the rest, as the saying goes, is history – from a one-shop, family-run business to a full-menu café and restaurant franchise, HoneyBaked has evolved to become part of the American landscape with 200 franchised locations in operation today across the U.S.

“We have a unique product line, offering several streams of revenue that makes us unique and attractive to business owners.” - Mark Demis, National Director of Development and Real Estate

Primed for further expansion HoneyBaked Ham recently consolidated its three regionalized operating divisions – previously based out of Georgia, Michigan and Ohio – with headquarters now centralized in Alpharetta, Ga. As a result of the consolidation, the company has centralized its management, sourcing and operations and is now poised for additional growth.

“With consolidation we’ve been able to open markets that weren’t available in the past and are positioned to better support our franchisees with improved marketing and operational support,” explained Demis.

Franchisee profile The company is looking for franchisees with a positive “can-do” attitude that are willing to grow alongside the brand’s expansion. While no restaurant background is required, a willingness to build relationships and interact with the community is needed in order to succeed in the franchising system.

Peak months for the business center around the holidays, but franchisees can find success year-round if they are peopleoriented and willing to put in the effort to generate additional revenue streams during non-peak months.

“Our top performing franchisees are the ones who are involved in the business day-to-day, are outgoing and willing to promote their business outside of the four walls by getting out and interacting with the community,” said Demis.

Multiple income streams To support franchisees, the business offers multiple channels to generate revenue, including over-the-counter retail sales of food products, a sit-down café, catering services, gift card sales, and alternative channels like Kiosks and holiday market or express stores.

“We have a unique product line, offering several streams of revenue that makes us unique and attractive to business owners,” said the national director of franchising and real estate. “I don’t think anybody can compete with what we have; our concept and offerings are unique and the investment range is reasonable in light of what we offer a prospective franchisee.”

Franchisee training and support The company offers comprehensive, two-week training for new franchise owners, both in-store and in a classroom setting, with ongoing training and support also provided through webinars and conferences. Owners also have access to an experienced franchise business consultant in the field and are provided with marketing and communications support, as well as IT support that includes a POS system, inventory control and labor scheduling.

“Our goal is to see continued growth with very few closings, so we provide our franchisees with the support they need to succeed in their business,” said Demis.

The HoneyBaked advantage HoneyBaked locations operate more like a retail store than a restaurant; since food is smoked off-site, there is no grill or fryer to operate. This requires fewer staff than the typical restaurant franchise and leaves owners with more time to focus on their customers and interact with the community, as well as spend more time with their own families.

Franchise owners also inherit a strong line of premier quality food products and loyal customers who have grown up with HoneyBaked as a family holiday tradition.

The company’s support structure and focus on growth also makes it attractive for people looking to get involved in a business that is positioned for continued expansion and evolution.

“We’re now in a growth mode and will be expanding over the next few years,” said Demis. “Our target is to open 20 – 25 new stores next year, so it’s a great time to get on-board.”

For more information on becoming a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

food

franchising

e r u t a Fe

“Bringing in approximately $191 billion in 2013, the fast food industry is evidently profitable…We live a fast paced lifestyle and the take out system is the answer to our immediate needs.”

Franchising USA

When it comes to franchising the obvious heavy weight champions is the fast food industry.

Reputably the best known business format, as well as possibly the first recognizable franchise ever created.

The big golden arches of the wellknown MacDonald’s embrace landmarks worldwide and is also an international symbol of fast food, as well as a successful business model.

McD’s is only one of the very many fast food restaurants that have established a popular branding and successful franchise reputation. Though these well-known eateries are the big guns when it comes to food franchises, it is certainly not limited to fries and burgers, but the most notable.

Fast Food Industry Bringing in approximately $191 billion in 2013, the fast food industry is evidently profitable. With name brands and a taste that is well-established throughout the country, it’s an everyday part of the American culture.

We live a fast paced lifestyle and the take out system is the answer to our immediate needs. Everyone is running errands, late for a meeting and have to pick up the kids, fast food helps our society function easily.

There are approximately 232, 611 fast food establishments in the United States alone, while a lot of brands have expanded across boarder, created a worldwide presence.

Though there is a high start up cost, great things come at a price. Most restaurants come with a set of marketing tools created by professionals with proven results, a brand that is already an everyday part of the American home and experienced professionals available for constant support. A fast food investment almost guarantees success, easily making it money well spent.

77 per cent of the market involves onsite restaurants with drive-thrus, while the rest involve take outs and buffet styled restaurants. Both types are equally as successful as the other, especially if associated with an experienced brand.

Beverage and Drink Industry Every meal is served with a drink and the beverage industry must be mentioned when discussing food. In fact, the beverage industry stretches to many different categories, including retail and restaurant sales and dividing into alcoholic and non-alcoholic drinks.

Total annual sales in the beer industry alone was $91.6 billion in 2014, proving the exponential sales of only one type of beverage.

Americans consumed 3.2 billion gallons of bottled water last year and soft drinks poured in $60 million dollars worth of annual sales. Needless to say, consumers are parched and it’s paying off. Food and drink are necessities and are therefore available in a variety of different venues, allowing for a constant market and accessibility.

For the most part, franchise establishments serving beverages and retail stores selling drinks are not only well-recognized in

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

“Living the dream of owning a pub could be easily obtained through a franchise option, with more support and training that opening a small business.”

their own right, but certain beverages alone are branded staples of the American diet.

Beverage franchises come in a variety of forms, including restaurants and bars, retail, wholesale. Living the dream of owning a pub for example, could be easily obtained through a franchise option, with more support and training that opening a small business.

Retail When considering the food market, grocery stores and retail venues are vital portions of the franchise industry. Grocery stores in the U.S brought in $594 billion sales last year, which is no surprise since it’s the one industry that is in demand by every American. It’s a vital necessity and grocery stores dominate the food retail industry.

There are grocers that specialize in specific foods, health focused selection or wholesale products in large quantities.

There are benefits to seeking a retail franchise opportunity in a specific retail.

One could invest in a passion or possibly have more creative input in a small business model. A grocery store on the other hand is a part of a chain and can provide more than food, turning over a large profit.

As a franchisee, the retail food industry is usually a very safe investment, again with an established and trusted presence and strong customer base, while offering highend brands. It’s a high-paced industry which may allow for a lot of involvement and support from the franchisee.

Wholesale and Distribution Food is shipped and received from all over the world. This industry includes those suppliers, as well as companies that ship, store and prepare food. It’s a very intrinsic process that allows different foods to be accessible to many parts of the world.

All other food industries are dependent on the whole sale and distribution of their product in order to remain in business.

There is only so much that can be prepared on site, and this type of franchise

Franchising USA

offers many different venues and likely guaranteed success.

Any industry that has a highly anticipated dependency insures a customer base, allowing a franchisee comfort and the food industry creates a sense of security in most markets.

Wholesale and distribution is a general term that covers a lot of different bases, which allows franchises a huge choice in this field. Though there are a lot of regulations to keep in mind, the franchises are well-experiences and can ensure you follow all necessary protocols, without having to do the leg work yourself. This would provide a constant support system and a lot of help establishing consumers, or an already recognized list of customers.

Though attracting and upholding customers would be established from the beginning, this field may take a lot of hard work, dedication and hours as a franchisee. Trade can run into scheduling issues, there may be long business hours and problems with weather. However, the solution is usually put in place before an

issue arises and hiccups in the process runs smoothly for the most part, however a franchisee may find themselves on call a lot of the time.

Food is the root of all money when it comes to business. Everyone has to eat and it has to be provided in so many venues because no one ever knows when a craving will occur. The fast food industry dominates the world of franchises, but it’s not the only option for those interested in finding business that appeals to their specific palate.

An investment in food is a guaranteed success, no matter what your taste.

About the author: After receiving an English Degree, followed by a Journalism Diploma, Gina became a freelance journalist in 2008.

She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

Look out for our next special feature:

RETAIL FRANCHISING Franchising USA

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Page 59

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Melinda Morgan Kartsonis, Founder, Morgan Marketing & Public Relations

How to Promote Your Business:

Advice from a Franchise & Foodservice PR Expert In today’s competitive and crowded business climate, it’s important to stand out from the masses. If you’re willing to go the extra mile, think creatively and make meaningful connections, there are a number of ways to market your franchise and ultimately boost your bottom-line.

“One of the most important elements to generating buzz is creativity. Devote time to brainstorming tactics to reach new audiences and plan to execute a different avenue each month.”

1

Think outside the store.

One of the most important elements to generating buzz is creativity. Devote time to brainstorming tactics to reach new audiences and plan to execute a different avenue each month. Test out free sampling at a street festival or host a monthly incentive for select professionals (i.e. halfoff service cost for nurses in May). Then track which tactics drive traffic and weave the most successful practices into your store level plan on a regular basis.

2

Utilize your resources

Most corporate companies work with a public relations team, either internally or through an outside PR firm, but very few franchisees are aware of this and even fewer take advantage of this fantastic resource. Work with your corporate contacts to determine the specific PR assets available to you to optimize the brand’s awareness in your specific market.

3

Support a cause

Melinda Morgan Kartsonis

Franchising USA

Whenever a business is tied to a charity or local organizations, there are benefits well beyond the philanthropic impact. Find an organization that aligns

with your concept or perhaps one you’re personally passionate about. Whether your franchise partners with a local school program, a sports team or a non-profit organization, there are opportunities to cross-promote your business and there’s a story there as well.

4

Embrace your community

Providing a sampling of your product or service to surrounding businesses and neighborhoods is not only a friendly gesture but also a great way to drive business. Building a network of brand loyalists starts right where you are and branches out from there. Showing them a sign of good will, such as inviting your neighbors in for a free menu item at your restaurant, will stick with them when it comes time to make a referral. Think about your target demographic and your community’s best communicators such as concierges, hair stylists, teachers, bartenders and others who spend valued face time with your potential customers daily.

5

Get your social on

If you don’t have an outside or corporate firm already managing your

Page 61

®

SUBWAY RESTAURANTS: INVEST IN YOURSELF

FAST FACTS It was 1965, and Dr. Peter Buck and 17 year old Fred Deluca decided to open their first sub shop. They set their goal for opening 32 in 10 years. Today, the SUBWAY® chain is the number one franchise with more locations in the world than any other quick serve restaurant.

The company has set the goal of 100,000 restaurants by 2030.

Establishing your personal goals helps you identify and establish your priorities. Investing in yourself can be rewarding.

Investing in yourself makes sense.

If you are a capable business person, you will probably do better financially by investing in your own business rather than investing your money with others. And you know the reasons why . . .

You will take care of your customers and your employees, so that you can more effectively compete in your local markets.

You will watch your own business carefully, set realistic expectations and remember life is a balance.

Your motivation will allow you to become an expert by gaining new skills as you watch your business grow.

“Subway's mission to promote a nutritious lifestyle attracted me to own my own Subway restaurant for six wonderful years. Subway is an exceptional franchise that provides an opportunity to any person to become a small business owner. As a Subway franchisee, I love seeing the smiles on every customer's face when they step into my store. I think this is the most rewarding part of owning the store. I am very grateful to Subway for allowing me to be a part of the greatest team in franchising history.”

Chirag Patel, Franchisee “I first considered a franchise in Subway about 13 years ago. My dad and I had never owned a business nor had restaurant experience, but decided that we would like to go into business together. Upon researching several different business ideas, we came across the Subway franchise. Subway seemed like a very solid, likeable franchise to get into. We took some time talking to Subway franchisees and our findings were unanimous; they were very pleased with the franchise and the name. We bought our first Subway store 12 years ago and have since added 3 more locations. We have found the whole Subway experience as very positive!

We have an extremely supportive development office that helps with store operations, training and marketing.

As a hands-on owner/operator, I have found my experiences within the Subway franchise to be very rewarding.”

Michelle Sitoski, Franchisee

Michelle and Chirag discovered their strengths with the things they are best at and they built their working lives around those strengths. They invested in themselves. They had purpose. Purpose is a powerful thing. Anyone who accomplishes anything great is driven by a strong belief. When you believe in yourself, you have found strength.

Owning your own SUBWAY® store involves getting approved to be a franchisee. The initial franchise fee is $15,000. The total investment can range from $116,600 to $263,150+ (See Franchise Disclosure Document for further details). Store owners should have half of the total investment in cash and finance the other half. Franchisees should not carry a large debt service.

For more information: If you would like to find out more about how the SUBWAY® chain can help you with your investment in yourself, contact

Ralph Piselli, Franchise Sales Manager, N America Email: Piselli_R@subway.com or call 203.877.4281 x 1312

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise disclosure document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process. *The SUBWAY® franchise has more world-wide locations than any other restaurant in the world. SUBWAY® is a registered trademark of Doctor’s Associates Inc. © 2015 Doctor’s Associates Inc.

Franchising USA

food fr anch ising - pa rt 2

Melinda Morgan Kartsonis, Founder, Morgan Marketing & Public Relations

social media, it is an essential brick in building a brand’s presence in today’s hyper social environment. I recommend selecting at least one social channel that makes sense for your business and carving out time weekly, if not daily, to grow an audience and engage your followers. It offers you a means to connect directly with your customers on a real-time basis, address their concerns, share their praise and more. Social media engagement is yet another platform to tell your business’ story.

6

Give and you shall receive

A willingness to share gift cards or exclusive offers for local bloggers’ social media giveaways or to deliver goods and services to local radio and TV stations or other media that could potentially cover your business, is another means of promotion. Offering a sample of your product or service familiarizes the local media with your business and gives them something to talk about on their platforms, whether that be a review on their blog or even a live on-air mention. In addition, you can often leverage a local advertising budget for added value editorial and promotional support.

Franchising USA

7

Champion your employees

It’s important to know your employees and motivate them. Everyone has a story. When you connect with your employees, learn what is important to them and harness this knowledge to rally their excitement. When people work for a brand they believe in, they talk about it. And don’t forget to talk about them! Recognition of your staff creates additional exposure for your brand, but more importantly it encourages and helps retain great employees.

Melinda Morgan Kartsonis, APR, Fellow PRSA founded Morgan Marketing & Public Relations in 1991 and has established the award-winning agency as a top industry leader in franchise public relations. Under her leadership, the agency has developed a competitive position with a client roster of nationally-recognized brands including Del Taco, Wienerschnitzel, Pieology Pizzeria, Juice It Up! and Philly’s Best Cheesesteaks. In addition to fostering longstanding client relationships, some more than 20 years, Melinda’s most notable achievements include her induction into the prestigious PRSA

College of Fellows, joining the ranks of only a few hundred PR professionals in the world.

About Morgan Marketing & Public Relations For 25 years, Morgan Marketing & Public Relations has been providing marketing, public relations and event-planning services to a variety of industries including retail, restaurants and hospitality, real estate, food and beverage, and legal.

The firm’s dynamic office space in Irvine, Calif., features a state-of-the-art test kitchen, and conference room with multimedia and focus group capabilities.

Morgan Marketing & Public Relations is the recipient of the Distinguished Service Award from the Public Relations Society of America, Orange County Chapter which recognizes an organization that best exemplifies the highest standard of public relations practices.

For further information please visit the agency’s website at www.mmpr.biz, call (949) 261-2216, or follow on Facebook, Instagram or Twitter.

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Subway

Long-running franchise still has plenty of opportunities available When it comes to franchises, few have become as famous or as widespread as quick serve sub sandwich restaurant Subway. But even though the restaurant has been around for five decades and seems to be just about everywhere — from the biggest of cities to the smallest of towns — it still holds plenty of potential for the right entrepreneurs.

Those entrepreneurs would be people who have prior business experience, but not necessarily in the restaurant industry, Franchise Sales Manager Ralph Piselli said during a recent interview from the franchise’s headquarters in Milford, CT. “We are seeking franchisees that have business, leadership management and operations experience,” Piselli said.

“Food related experience is not required, however, it would be a great asset. We also want franchisees who would be a great strategic partner.”

Starting in Bridgeport, CT in 1965 as Pete’s Submarine, the restaurant started franchising in 1974 and now boasts a global reach with more than 44,000 restaurants in 111 countries, including over 30,000 in North America.

However, even with that sort of ubiquity, Subway still has room for growth.

We have franchise opportunities for both new and existing locations worldwide,” the Franchise Sales manager noted.

Subway has more locations than any other quick serve restaurant in the world. This is due, in part, because it offers customers what Piselli described as wholesome and nutritious options along with indulgent options for a great value.

And while it offers that to customers, what it offers to franchisees is a comprehensive training program that is split 50/50 between in-store and classroom training, site selection assistance, store design

“We have opportunities for both new and existing locations worldwide.” - Franchise Sales Manager Ralph Piselli.

Franchising USA

Regardless of the industry potential franchisees are looking to get into, Subway’s Franchise Sales Manager Ralph Piselli encourages entrepreneurs to ask the following questions while researching franchise opportunities: 1. Is there a demand for the products and services?

2. How is the franchisor organization structured?

3. What is the structure and the history of the relationship between the franchisor and franchisees?

“We are seeking franchisees that have business, leadership management and operations experience. Food related experience is not required, however, it would be a great asset.” - Franchise Sales Manager Ralph Piselli. guidance, consistent help from corporate headquarters that includes a field representative onsite during opening and periodic evaluations.

Specifically for veterans, Subway will waive the franchise fee if a veteran opens a shop on a military/government location or reduce the franchise fee by 50 percent if they open one on a non-government location but are receiving government financing for veterans.

It’s such a lucrative offer for veterans than Entrepreneur magazine recently recognized the Subway chain as the second most beneficial franchise for veterans of any of the quick service restaurant franchises.

As for motivating franchisees, Piselli said, Subway does that through its continued commitment of developing great franchise owners and company employees.

Piselli holds a Bachelor’s degree in Business management from the University of new Haven. He’s been with the company for more than 30 years and said he sees

the sandwich franchise continuing to be a leader in the quick serve restaurant industry.

Trailblazing Although the future looks bright for the restaurant franchise, it did receive some bad news recently due to the death of founder Fred DeLuca. Both Piselli and Sydney Griffin were quick to point to DeLuca’s guidance for expanding Subway into the global phenomenon it is today and influencing the way franchising itself is done.

“He was a trailblazer in the whole concept of franchises and it was because of his successful experience with franchising that so many franchises followed over the years.

DeLuca set goals for expansion and was such a great leader that he inspired the entire Subway team to reach those goals, Piselli recalled. “He knew how to keep us focused and he had a great relationship with the franchisees and the employees throughout the world,” Piselli said.

4. Does the franchisor have the ability to adapt to changes in the market place?

5. Do you think you would have the passion for the business?

6. Will you be 100% committed?

He also recommends talking to current franchisees within the organization to get a better overall picture of it.

Fred Deluca SUBWAY’s Co- Founder passed away on September 14, 2015.

Suzanne Greco, Fred’s sister is currently President of the company. Suzanne has been part of Team Subway since the 1st store opened 50 years ago, and brings a lifetime of Subway experience to this role.

For 24 years, she has led the Research and Development Team, directed new product development, product quality and product improvement efforts and spearheaded many important initiatives. The restaurant franchise aims to carry on what he started and use its 50 years of experience in franchising to further expand the brand both within the US and worldwide. Deluca often had to adapt …

Now, it is up to employees and Subway franchisees to carry on what the founder started 50 years ago. With rapid expansion and plenty of opportunities still left for entrepreneurs, it seems they will easily be able to continue what DeLuca started. www.subway.com

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L it tle Caesa r s

Convenience, Quality and Value Little Caesars Pizza Has the Recipe for Growth

As the largest carryoutonly pizza chain in the world, there’s no denying that Little Caesars is doing something right.

The company is an international brand and household name – and it’s come a long way since its start as a single store in metro Detroit in 1959 and the opening of its first franchise in 1962. Today, Little Caesars is seeking additional growth opportunities, and is looking for franchisees to help bring HOT-N-READY® pizza to traditional markets in a wide range of communities nationwide.

“Little Caesars brand, history and simple business model are great benefits to franchise developers. We have a simple operating system that works, and franchisees appreciate the strong foundation we provide which allows them to focus on what is important to them – growing their business,” said Ed Ader, director of franchise development for Little Caesars.

A BRAND YOU CAN BELIEVE IN The brand equity built throughout the past five decades has grown Little Caesars fan base and is a driver of the company’s growth. Little Caesars distinction of being named “Best Value in America”* for the last eight years is proof of its commitment to satisfying those customers by providing

Franchising USA

one of America’s favorite meals at an affordable cost.

“Little Caesars takes pride in its ability to appeal to consumers who don’t want to sacrifice quality for convenience or price,” added Ader. “Our operating model – to provide affordable pizzas made using quality ingredients and that are ready when you are – means customers never have to choose. They can have all three.

It’s a win across the board.”

SUPPORT YOU CAN RELY ON Little Caesars has a dedicated franchise development team that supports qualified franchisees in implementing the processes and systems that have helped so many other franchisees excel.

Franchisees are equipped with the tools they need to follow the brand’s proven system, including ongoing training, architectural services to help with design and construction, preferred lenders to

assist with financing, sustained research and development of new products, and continued, effective marketing promotions.

JOIN OUR FRANCHISE FAMILY As part of an aggressive growth strategy, Little Caesars is looking for franchisees to expand traditional stores in a wide range of communities nationwide. For more information about Little Caesars and to view available markets, visit www.

LittleCaesars.com or call 1-800-553-5776.

The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. In such cases, Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans. * “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2014.

JOIN THE

FASTEST GROWING

PIZZA CHAIN IN AMERICA! *

SELECT AREAS STILL AVAILABLE! NON-TRADITIONAL OPPORTUNITIES ALSO AVAILABLE!

Visit LittleCaesars.com or call 800-553-5776 *Based on 2013 U.S. store growth. ©2014 LCE, Inc. 50232

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Carol DeNembo, Vice President, Business Development & Marketing, Juice It Up!

How Franchisees can Maximize Community Support Programs

Become a Valued Member of Your Local Community In today’s very noisy marketing landscape, it’s more important than ever for businesses to find ways to interact organically and build meaningful relationships with the public.

This doesn’t mean spending the big bucks to plaster your logo everywhere.

Today’s consumer is looking for a personal connection with the companies they support.

And, the most organic place to start is with your local community.

Franchising USA

Over the past 20 years, as one of the leading raw juice bar and smoothie franchises, we’ve learned how to identify and meet the needs of health-conscious consumers within every community we enter. And, we’ve seen that franchisees who are the most active in their communities, tend to see the highest return. Coincidence? I think not. It’s important to align with organizations that make sense for your brand and be where your guests are. For example, health is important to Juice It Up! customers. Our guests tend to lead healthy lifestyles and seek out wholesome food and drinks to get them through their busy days. Naturally, we lean towards supporting causes and businesses that lend to our mission to help support the active lifestyles of our guests.

From sponsoring youth sports teams to creating loyalty programs for local gyms, it’s vital to make sure your local marketing efforts are always on brand.

We encourage our franchisees to take advantage of resources in their communities while creating their own opportunities. It’s been proven time and time again that no amount of advertising on its own will build, nor sustain, a business. Local marketing must be done in partnership with exceptional customer service and targeted community programs.

More often than not, when you’re a business owner, your livelihood depends on your local community. By doing so, you are guaranteed to become known and supported by community members.

Becoming a valued member in your community doesn’t require grandiose gestures or a significant budget.

A few of the simplest ways to get involved include: • Join the Chamber of Commerce • Sponsor a local sports team or youth organization • Join a local networking organization • Advertise in the sports’ programs • Support a charitable event • Attend local parades and events • Be part of the community that supports you By becoming involved in the community and being visible at community events,

you create the opportunity to take your product or service to the people; to meet them where they are at. Throughout the year communities play host to numerous events organized by city departments, the chamber of commerce, local schools, sports teams, charities and other associations. Participating in these events not only draws attention to your store or products but also underlines your support and involvement in local community events (something that your competitors may not be doing).

It’s also important to have visibility amongst local businesses. Some businesses will host events for their employees such as health fairs and social gatherings.

Offering your service (such as a caterer) will not only present an opportunity to generate sales, but will also allow you to network and potentially introduce your brand to individuals who may not be familiar. Some of our franchisees offer gift card discounts to local business that they can then use as employee incentive and rewards.

Establishing your business as fundraisingfriendly can allow you to gain new customer accounts, retain customer loyalty and help increase your community engagement. People love to support businesses that give back to their community and help raise funds to support causes that are important to them.

We have found that these communityfocused tactics detailed above have created success for each of our franchisees in generating local awareness and brand loyalty. When executed properly, and with enthusiasm, these tactics have proven to significantly contribute to developing and sustaining a customer base in both new and existing markets. Again… coincidence? Definitely not.

Guest editorial shared by Carol DeNembo, Vice President, Business Development & Marketing at Juice It Up! Since joining the company in 2006, DeNembo has spearheaded the company’s marketing efforts and leads new business development. Her work has helped to position Juice It Up! as a leader in the booming raw juice bar and smoothie segment while continuing nationwide expansion.

About Juice It Up! Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls.

Founded in 1995, the Irvine, Californiabased lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing newly revamped restaurant designs, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!.” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion throughout the U.S. With an franchise-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit, are passionate about living a healthy lifestyle, and have a creative local store marketing mindset.

To learn more about the benefits of owning a Juice It Up! straight from current franchisees, watch https://youtu.be/qkn3vxafNOI and visit http://www.juiceitupfranchise.com for additional franchising details.

Carol DeNembo

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U Food G r ill

UFood Grill:

Un-fast Food Meets Super Fast Growth 10 restaurants in record time. And the flexibility of those opportunities points to the adaptability of UFood Grill to go where guests want it most.

“We’ve experienced an incredible reception for our new restaurant design and menu enhancements,” said Salvatore Rincione, CEO of UFood Grill. “Our Discovery Days with interested investors have resulted in franchise agreements of the highest caliber. And we continue to evaluate franchise prospects who want to join UFood Grill as demand from consumers continues to grow for the delicious and nutritious dining options that are our specialty.”

UFood Grill, the awardwinning fast-casual franchise where “delicious meets nutritious” is embracing a championship pace of growth.

met with healthy interest from investors as demand for UFood Grill hits a stride towards adding 100 restaurant locations over the next four years.

And the attractive franchise incentives being offered by the company have been

With 14 restaurants open, UFood Grill has awarded agreements for another

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Since debuting a new restaurant prototype and an updated menu this summer, UFood Grill has signed a variety of new development agreements that will take the concept to new locations across the U.S. at traditional and non-traditional sites.

That recipe for growth has also earned the company new accolades. Recently named

by Franchise Business Review to the Top Up And Coming Food Franchises of 2015, UFood Grill was credited for having ‘what it takes to be a successful brand.’

Launching into Business That success is also attracting quality franchisees, beginning with a 3-unit deal to introduce new locations in the greater Boston market where UFood Grill is headquartered.

“Growing right here at home is a huge statement for the UFood Grill network,” said Rincione, who expects the first location to open in early 2016. “We couldn’t have scripted a better expansion

“We’ve experienced an incredible reception for our new restaurant design and menu enhancements.” - Salvatore Rincione, CEO of UFood Grill. plan for our local market. It will help us serve more guests who know and love

UFood Grill, and it will provide touring

opportunities for franchise prospects when visiting our headquarters.”

Adding to that East Coast growth,

UFood Grill is also entering Maryland,

announcing a franchise agreement with

Dr. Stephen Goldberg and his wife Lana to

introduce the restaurant in Howard County in late spring of 2016.

After eating at a UFood Grill location in

The new UFood Grill res

taurant prototype high lights key themes for the brand: SIMPLE, TRENDY, TRU E, RAW, GOOD, NOW and ME

Texas, Goldberg knew he had found the

Back to School

to invest.

with the college scene as well. A new

perfect prescription for a physician’s desire

UFood Grill is embracing smart growth

“I’ve always been interested in franchising

restaurant is already under construction at

the stock market,” Goldberg said. “UFood

of a new dining facility scheduled to open

chance to serve something healthy in my

feature the new look and updated branding

as a way to invest versus guessing with

Liberty University, in Lynchburg, Va. Part

Grill offers an attractive investment and a

in 2016, the UFood Grill location will

community at the same time. I can’t wait to open our doors.”

of the chain, not to mention a menu that fits the active schedules of campus life.

“Adding another university to our roster is a huge achievement for our brand, and validation that more college students, faculty and staff deserve the kind of healthful dining options the UFood Grill menu offers,” said Rincione. “It is all part of our greater national mission to introduce better food, healthier ingredients and total transparency to a growing customer base across the country.”

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U Food G r ill

Soaring Across the Country Not to be outdone by that list of big announcements, UFood Grill is expanding its reach with the U.S. Military too. The franchisor will welcome five new locations opening at Air Force bases across the country before the end of the year.

The company announced new locations for Dover AFB, in Delaware; Randolph AFB, in San Antonio, Texas; Good Fellow AFB, in San Angelo, Texas; Cannon AFB, in New Mexico; and Minot AFB, in North Dakota.

“I take incredible pride in expanding our locations to serve more men and women in the military,” said Rincione. “I know firsthand that they deserve the very best from those they serve and protect.”

Rincione was a counter intelligence officer in the U.S. Army and served with the 101st Infantry Division and the 2nd Infantry Division before entering the private sector.

Now, as a successful franchise executive,

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“It is all part of our greater national mission to introduce better food, healthier ingredients and total transparency to a growing customer base across the country.” - Salvatore Rincione, CEO of UFood Grill. he looks at his role at UFood Grill as an opportunity to serve in a whole new way.

UFood Grill is also a member of VetFran, a program helping U.S. Military veterans locate franchise opportunities and providing veterans a path towards business ownership with training, mentoring and financial assistance. As a member of VetFran, UFood Grill offers a 50 percent discount on its current franchise fee to help veterans own and operate a UFood Grill restaurant.

The Menu Behind it All From traditional locations, to universities and military might, the UFood Grill growth plan is making headlines.

However, it is the menu at the heart of the business that is the foundation to this success story.

“While old QSR chains are trying to save their consumer base, shed unfavorable brand identities and catch up, UFood Grill is already in a leadership position to expand what we already do so well,” Rincione said.

The UFood Grill menu includes chicken, beef, turkey and veggie burgers, unfries, steak tips, wraps, bowls, salads and paninis prepared fresh using natural and organic ingredients, whole grains, light cheeses, and freshly-made dressings. Meals are low in calories, fat and sodium and are made to order. Nothing is ever fried. Beverages include real fruit smoothies and specialty teas. Created in a better-for-you way, UFood Grill is transforming the industry one healthy meal at a time.

For more information visit www.ufoodgrill.com/own-a-grill/

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