Chapter 11
The crucial elements of a 21st Century Franchise Media Relations Policy Pete Burdon | Founder Franchise Media Training
About the Author Pete Burdon is founder and head trainer of Franchise Media Training and author of ‘Media Training for Modern Leaders.” He is a former daily newspaper reporter and government press secretary. This puts him in a unique position, having worked on both sides of the media interaction and understanding the needs of both reporter and media spokesperson. Pete has Masters Degrees in Communication Management and Journalism from universities in New Zealand and Australia and now operates in both countries. Check out his free Online Masterclass: “The Franchise Leader’s Survival Guide to Dealing with the News Media when the Stakes are High,” at www. FranchiseMediaTraining.com
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