Franchises in Your Price Range Feature Supplement

february 2023

franchises in your price range:

exploring low-investment opportunities expert advice:

3 key factors to consider when evaluating lowcost franchise opportunities expert advice:

tips for finding a flexible franchise opportunity

latest news

franchises in your price rance

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FRANCHISES IN YOUR PRICE RANGE What’s New 26 Franchising News Announcements from the Industry

Franchisee in Action 36 Americas Swimming Pool Company: How James Blevins Took His Pool Business to the Next Level with America’s Swimming Pool Company

Franchisor in Depth

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32 Noodles & Company: Serving Up Goodness to Its Communities

Expert Advice 28 Chris Conner: Franchises in Your Price Range: Exploring Low- Investment Opportunities 34 Paul Linenberg: Tips for Finding a Flexible Franchise Opportunity 38 Dean Hartley: Low Cost: 3 Key Factors to Consider When Evaluating Low Cost Franchise Opportunities

Q&A

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40 Woodhouse Spa: With Karen Garret

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Athletic Republic Experiences Tremendous Success in 2023 and Now Looks to the New Year Athletic Republic - the premier destination for individualized, sport-specific athletic training, backed by science – has had an incredible year of success and growth in 2023, and the brand now looks to build off of this momentum into the New Year.

With new Athletic Republic locations operating in Indianapolis, Indiana, West Jordan,

Utah, the brand looks forward to bringing its state-of-the-art trainers and facilities to additional territories in 2024. To end the year on a high note, Athletic Republic has opened a new location in Rockwall, TX, and Reno, NV, planned to open by year’s end. In addition, the brand is set on expanding in Texas, Oregon, Florida, Utah, Nevada, and Georgia.

“The technology that we are implementing at Athletic Republic will change sports training for athletes of any kind, all over the world,” said Charlie Graves, Chief Executive Officer of Athletic Republic. “Our most fulfilling wins of the new year are always the performance gains of our athletenetwork. With our incredible success in 2023, we now look to focus and continuing to grow the brand by providing the best facilities and equipment for more athletes across the country in the New Year.”

Athletic Republic is actively seeking single and multi-unit franchise partners worldwide. The brand is looking for partners who possess a love for sports and who are looking for a unique opportunity to own their own business. Including a franchise fee of $55,000, the initial investment to own and operate an Athletic Republic ranges from $200k - $538k, with an average of $300,000. https://www.athleticrepublic.com/ franchise

Soccer Stars & Amazing Athletes Embarks on Exciting Expansion into Las Vegas and Cape Coral LAS VEGAS, NV & CAPE CORAL, FL - Youth Athletes United, the premier youth sports program with a multi-sport brand portfolio that includes Soccer Stars, Amazing Athletes, and TGA (Tennis | Golf | Athletics), is excited to announce six new locations (three Soccer Stars & three Amazing Athletes) coming to two bright areas in the U.S. in Las Vegas and Cape Coral.

The new locations will be owned and operated by husband and wife duo Kevin and Dawn Bradford who have been a part of the children’s sports industry for over a decade and recently converted their previous soccer program to Soccer Stars. The duo plans to have four new locations in Las Vegas; two Soccer Stars and two Amazing Athletes locations. Additionally, they plan to open one of each program in the Cape Coral area.

“We cannot wait to expand our business throughout Las Vegas and to grow the brand to a new area in Cape Coral,” said Kevin Bradford, local Las Vegas and Cape Coral business owner.

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“Growing up in sports there are many life lessons and values that carry with you to adulthood. We are so excited to be working with Youth Athletes United in assisting us with our growth and increasing our offerings for more various sports opportunities for children.”

“We are thrilled to be working alongside Kevin and Dawn Bradford as we expand our children’s sports service offerings to Las Vegas and Cape Coral,” said Co-Founder and CEO of Youth Athletes United, Adam Geisler. https://www.youthathletesunited.com/franchisingopportunities/

Gourmet Sandwich Franchise, The Market Place, Announces Aaron Anderson as Co-CEO The Market Place, a family-owned/operated restaurant known for its gourmet sandwiches, tasty smoothies, and iced tea spiced with cloves, announced today that Aaron Anderson has joined the company as CO-CEO.

Anderson has more than eight years of experience in franchise operations, sales and development with multiple restaurant service brands. Immediately starting with a focus on territories throughout North Carolina, South Carolina, Tennessee, Florida and Ohio, Anderson will spearhead The Market Place’s ongoing expansion nationally throughout 2024.

“We are so thankful to have Aaron Anderson on-board,” says Founder and Co-CEO, Luke Black. “His strategic investment and leadership have been central to the expansion and progress of The Market Place’s restaurant franchise,” he added.

Anderson found immediate success when opening The Original Hot Dog Factory in Philadelphia during the peak of the 2020 pandemic. His tenacity, drive and dedication to the frontline workers made the organization appoint him as an area representative and trainer for new franchisees.

To date, Anderson has opened four Original Hot Dog Factory restaurants, acquired two Rita’s Italian Ice franchises and also purchased and sold three Chef Rube Kitchen franchises. Recently, he opened two Brunchaholics restaurants over the past year, a delicious brunch spot that serves up unique twists on classic brunch dishes.

Anderson’s priority is to seek out single and multi-unit operators to join in the brand’s rapid expansion.

To learn more information about The Market Place and to get started with you own restaurant, visit www.themprestaurant.com

Tint World® continues rapid growth in Texas with new location in Universal City

Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, announces the opening of a new store providing drivers throughout the San Antonio area with a comprehensive selection of premium automotive aftermarket services and products.

Tint World Universal City, owned by Dan Billings, is the 24th Tint World location in

Texas. The store serves the heart of the fast-growing San Antonio metropolitan area.

tires, advanced security enhancements, industry-leading window tinting, and paint protection films.

“Tint World has had tremendous success in Texas, and I’m proud to be building on that as part of the most trusted automotive styling and performance brand here and across North America,” Billings said. “With Tint World’s proven franchise systems and commitment to quality products and dependable service, we’re positioned to immediately stand out from the competition.”

To book an appointment, request a quote or learn more about Tint World Universal City, call (210) 357-6222 or visit https://www.tintworld.com/locations/tx/ universal-city-156/.

Tint World Universal City, located at 1734 Pat Booker Rd, Universal City, Texas 78148, provides a comprehensive range of premium aftermarket products and services, including customized audio and video systems, high-quality wheels and

“Dan and his team have quickly become the go-to destination for automotive enthusiasts in the central San Antonio area,” said Charles J. Bonfiglio, president and CEO of Tint World. “They’re committed to Tint World’s formula for success, which is based on providing unmatched quality and value for drivers of every category.”

Franchise opportunities available worldwide.

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

Franchises in Your Price Range: Exploring LowInvestment Opportunities

The franchise market offers a diverse range of opportunities, catering to entrepreneurs with varying budgets and investment capacities.

Particularly in today’s market, the growth of “microbusinesses” and franchises has opened up doors for a much wider range of investors and franchise buyers.

Micro-businesses are models that can start with two or less employees and allow for much less risk for a new franchise owner.

These business models and the growing trend of virtual work environments has allowed for less overhead and more franchise buyers to get into business efficiently and effectively.

For individuals looking to enter the franchising landscape without breaking the bank, low-investment franchises present an attractive option. In this comprehensive 28 Franchising MAGAZINE USA

overview, we will explore the concept of franchises in your price range, focusing on low-investment opportunities. From the benefits and challenges to popular industries and success factors, this guide aims to provide valuable insights for aspiring franchisees with budget considerations.

Understanding LowInvestment Franchises: Low-investment franchises cater to individuals who may have limited capital but still aspire to own and operate their own business. These franchises typically require a lower initial investment compared to larger and more established brands. The appeal of low-investment opportunities lies in their accessibility, making entrepreneurship more achievable for a broader demographic.

Search Franchise Conduit for a range of low cost investment franchises: https:// www.franchiseconduit.com/explore/

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

Benefits of Low-Investment Franchises: • Affordability: The primary advantage is affordability. Low-investment franchises allow individuals to enter the world of

business ownership without a substantial upfront capital requirement. Lower

investment franchises allow for people

who have $100k or less to consider starting a business and opening a location, where in the past, they may not have had any options.

• Reduced Financial Risk: With lower investment comes reduced financial risk. Franchisees can test the waters of entrepreneurship without risking significant financial resources.

• Faster Return on Investment (ROI): The potential for a faster ROI is higher in low-investment franchises. With lower initial costs, franchisees may recoup their investment more quickly than in higher-cost ventures.

• Accessible Entrepreneurship: Lowinvestment franchises democratize entrepreneurship, providing opportunities for individuals from diverse backgrounds and financial situations to pursue their business dreams.

• Easier Entry into Franchising: For first-time entrepreneurs, low-investment franchises offer a less intimidating entry point into the franchising world. The learning curve is often more manageable, making it an ideal starting point for newcomers.

• Market Saturation: In certain industries, low-investment franchises may face market saturation, leading to increased competition. Franchisees need to conduct thorough market research to identify viable opportunities.

Popular Industries for LowInvestment Franchises: Service-Based Businesses:

• Cleaning Services: Commercial and residential cleaning services often require lower upfront costs and offer a steady demand in various markets.

• Personal Services: Franchises offering personal services like tutoring, pet grooming, and fitness training can be low-investment options.

Food and Beverage:

• Food Kiosks and Carts: Compact food kiosks or carts with a niche offering can be cost-effective and suitable for hightraffic locations.

• Mobile Food Trucks: Operating a mobile food truck is a popular lowinvestment option in the food industry.

Home-Based Businesses:

• Consulting Services: Franchises offering consulting services, especially those that can be managed from home, can be attractive low-investment opportunities.

• Home Improvement Services: Homebased franchises in areas like home renovation, landscaping, or handyman services can require relatively low initial investment.

Retail: • Vending Machines: Vending machine franchises offer convenience and can be operated with lower overhead costs.

• Specialty Retail: Low-investment retail opportunities may include specialty stores with a unique product offering.

Challenges of LowInvestment Franchises: While low-investment franchises come with several benefits, it’s essential to be aware of potential challenges: • Limited Brand Recognition: Lowercost franchises may not have the same level of brand recognition as larger and more established brands. Franchisees might need to invest extra effort in local marketing to build awareness.

• Smaller Profit Margins: Some low-investment franchises operate in industries with smaller profit margins.

Franchisees should carefully assess the financial viability of the business model and consider scalability.

• Limited Support and Resources: Lower investment may translate to fewer resources and support from the franchisor. Franchisees should ensure that the level of support provided aligns with their needs and expectations.

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

Health and Wellness:

• Fitness Training: Franchises focused on fitness training, yoga instruction, or wellness coaching can be launched with relatively low upfront costs.

Success Factors for LowInvestment Franchises: Thorough Research: • Market Analysis: Conduct a comprehensive market analysis to identify potential opportunities and assess demand for the chosen franchise concept.

• Franchisor Reputation: Research the reputation of the franchisor, considering factors such as their track record, support systems, and satisfaction levels among existing franchisees.

Clear Understanding of Costs:

• Total Investment: Have a clear understanding of the total investment required, including initial fees, equipment costs, ongoing royalties, and marketing expenses.

• Operational Costs: Consider ongoing operational costs, such as rent, utilities, and employee salaries, to ensure a realistic budget.

Alignment with Personal Goals:

• Passion and Interest: Choose a franchise in an industry that aligns with personal interests and passions. This can contribute to long-term satisfaction and commitment.

• Work-Life Balance: Consider how the franchise aligns with desired work-life balance and lifestyle goals. Some lowinvestment franchises may offer greater flexibility.

Franchise Support: • Training Programs: Assess the quality and comprehensiveness of training programs provided by the franchisor.

Adequate training is crucial for successful franchise operations.

• Ongoing Support: Evaluate the level of ongoing support offered by the franchisor, including marketing support, 30 Franchising MAGAZINE USA

operational guidance, and access to resources.

Local Market Considerations:

• Local Competition: Understand the local market and competition. Identify unique selling points that can help the franchise stand out in the area.

• Target Audience: Tailor marketing strategies to the local target audience, considering demographic and psychographic factors.

Scalability:

• Potential for Growth: Assess the scalability of the franchise concept.

While starting with a low investment is advantageous, consider the potential for growth and expansion.

• Franchisor’s Growth Strategy: Understand the franchisor’s growth strategy and whether there are opportunities for franchisees to expand within the system.

Legal Considerations:

• Legal Compliance: Ensure that the franchise complies with all legal requirements. Thoroughly review the franchise agreement and seek legal advice if necessary.

• Contractual Obligations: Understand the contractual obligations, including the terms of the franchise agreement, renewal options, and any restrictions imposed by the franchisor.

Prominent Low-Investment Franchise Examples: Service Providers Association Franchise Service Providers Association is a commercial cleaning franchise with a low initial investment. Franchisees benefit from a proven business model and extensive training programs. For more information on the SPA Franchise model, visit the franchise site: https://www. franchiseconduit.com/franchise/serviceproviders-association/

Fly to Fit Bungee Fitness

Fly To Fit is a unique, fun and engaging fitness model using bungee systems and

franchisees can explore “Aspiring various industries, from servicebased businesses to food and beverage ventures, with the aim of finding a concept that aligns with their interests, goals, and financial capacity.

”

making fitness fun that offers low-cost entry options. Franchisees can operate classes in various locations, providing flexibility. For more information on the Fly to Fit franchise model, visit the franchise site: https://www. franchiseconduit.com/franchise/fly-to-fitbungee-fitness/

World Travel for Singles:

World Travel for Singles is a home-based travel agency franchise with a low initial investment. Franchisees can tap into the growing travel industry with the support of an established brand and a solid business model. For more information, go to the franchise site here: https://www. franchiseconduit.com/franchise/worldtravel-for-singles/

Dignity Dental:

The Dignity Dental model is a market changing platform operating in the dental services market segment bringing dental care to the patient with a focus on the senior market segment. The model is low overhead and a simple operation allowing for incredible margins and a great work-life balance. For more information, visit the corporate franchise site: https://www. franchiseconduit.com/franchise/dignitydental/

Matco Tools:

Matco Tools offers mobile tool store franchises with a lower initial investment compared to traditional retail franchises.

Franchisees provide tools and equipment directly to customers.

Franchise Financing Options: For individuals considering low-investment franchises, various financing options can help bridge the gap between available capital and total investment:

“

Low-investment franchises cater to individuals who may have limited capital but still aspire to own and operate their own business.

These franchises typically require a lower initial investment compared to larger and more established brands.

”

• SBA Loans: Small Business Administration (SBA) loans are government-backed loans that can provide funding for franchise investments. They offer favorable terms and interest rates.

• Franchisor Financing: Some franchisors offer financing options or partnerships with third-party lenders to assist franchisees in securing the necessary funds.

• Personal Savings and Investments: Utilizing personal savings, investments, or contributions from family and friends is a common method for financing a lowinvestment franchise.

• Online Lending Platforms: Online lending platforms and alternative financing options may provide quick access to capital for franchisees with a strong credit profile.

• Retirement Account Rollovers: Certain programs, such as ROBS (Rollovers for

Business Startups), allow individuals to use funds from their retirement accounts to invest in a franchise without incurring early withdrawal penalties.

Franchises in your price range, particularly low-investment opportunities, open doors to entrepreneurship for a broad spectrum of individuals. Aspiring franchisees can explore various industries, from servicebased businesses to food and beverage ventures, with the aim of finding a concept that aligns with their interests, goals, and financial capacity.

low-investment franchises, including affordability, reduced risk, and

accessibility, make them an attractive option for those embarking on their

entrepreneurial journey. As the franchising landscape continues to evolve, low-

investment opportunities remain a viable and empowering avenue for individuals

seeking to realize their business ownership dreams within a budget that suits their financial capabilities.

For more information on how to

Successfully navigating the world of lowinvestment franchises requires thorough research, a clear understanding of costs, and alignment with personal aspirations.

By considering factors such as franchise support, local market dynamics, scalability, and legal considerations, entrepreneurs can make informed decisions that set the stage for long-term success.

franchise your business model and

While challenges exist, the benefits of

https://franchisefundingsolutions.com/

scale through franchising, contact Chris Conner with Franchise Marketing Systems (FMS Franchise): www.FMSFranchise.com For more information on how to finance a Franchise Investment, contact Franchise Funding Solutions:

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franchisor in depth: Noodles & Company

Noodles & Company: Serving Up Goodness to Its Communities firsthand how prioritizing the communities in which your organization operates can make a tremendous impact on your franchise as a whole.

Delivering Uncommon Goodness

John Ramsay Noodles & Company

In today’s dynamic and socially conscious consumer landscape, it’s important for franchise brands to actively give back to their communities.

By engaging in philanthropy, supporting local causes, and participating in community initiatives, franchisees can not only contribute to the well-being of their communities but also build positive brand awareness. This involvement helps build a genuine connection with consumers who increasingly value companies that align with their ethical and community-centric values. The act of giving back is a strong brand differentiator, fostering loyalty and setting these businesses apart in an increasingly competitive market. As the Vice President of Franchise Sales of Noodles & Company a nationwide fast-casual franchise, I have witnessed 32 Franchising MAGAZINE USA

At Noodles & Company, we are committed to delivering Uncommon Goodness. This is a term we use to describe our brand identity and Uncommon Goodness serves as our core brand platform. From how we treat our team members and create unique guest experiences, to how we positively impact our surrounding communities, we infuse Uncommon Goodness into everything we do. At Noodles, we have established a culture of giving back yearround, amplifying our impact through a variety of initiatives that resonate with the values of our diverse consumer base including donation events, local school fundraisers, cultural celebrations, and more.

One of our most well-received initiatives is our Mac & Cheese Trade-Up events, a testament to our innovative approach to giving. At select Noodles & Company locations, we host events where guests generously donate a box of Mac & Cheese and, in return, receive a comforting bowl of Wisconsin Mac & Cheese on the house.

What makes this initiative truly special is the ripple effect of kindness it creates. The donated Mac & Cheese boxes find their way to local food banks, nourishing those in need and fostering a sense of community and care that goes beyond the walls of our restaurants.

Noodles & Company is also actively involved in supporting local educational institutions through our school fundraising nights. Throughout the year, various Noodles & Company locations host

fundraising events, contributing a portion of the night’s sales to participating schools.

This not only provides much-needed financial support to local educational institutions but also strengthens the bonds between our local restaurant and the communities we serve.

Cultural Impact Noodles & Company’s give-back initiatives do not stop at restaurant-hosted events – we go further by actively participating in local cultural events. Our franchisees proudly engage with the community during special occasions such as Black History Month, Pride, Hispanic Heritage Month, and more. By aligning ourselves with these celebrations, we send a clear message of support to team members, guests, and the community at large. It is a tangible demonstration that diversity and inclusion are not just buzzwords to Noodles but integral aspects of our identity.

Building on this commitment, we celebrate Pride Month every year with our signature Pride Crispy. Our Pride Crispy offering is available throughout June each year and serves a dual purpose. Not only is it popular among our guests, but it also contributes to an important cause. Each Pride Crispy purchase directly supports Out & Equal, an organization dedicated to workplace equality. To date, Noodles has donated $45,000 to Out & Equal.

Additionally, an interactive QR code on each Crispy’s nutritional sticker leads customers to a dedicated webpage, offering information on LGBTQIA+ facts, history, and the significance of Pride Month. This thoughtful addition aids in education and awareness for our guests.

We take our dedication to fostering a workplace culture where all feel welcomed a step further by recognizing crucial

perspectives to our NRGs contributing to the vibrancy of our company culture.

Additionally, we created the Noodles & Company Foundation to help improve the well-being of our team members by providing financial assistance during times of hardship as well as scholarship opportunities. Since its inception, the Team Member Giving Fund under the Noodles Foundation has provided nearly $1 million to team members and their families.

national holidays so team members have

dedicated time off to celebrate. Companywide, we observe the 4th of July holiday and Christmas Day by closing our

restaurants to ensure our team members

and guests can take the time they need to reset and be with friends and family. We

also offer team members floating holidays so they can enjoy time off during the

holidays that are most important to them.

All team members who are veterans also

receive the day off on Veterans Day and we extend paid time off to all team members during election periods to exercise their voting rights.

Placing Our People First A key pillar of Noodles & Company is placing our people first. The establishment of our Noodles Resource Groups (NRGs) PROUD and THRIVE demonstrate our ongoing efforts to create a workplace where team members can be their authentic selves. These groups provide a safe space for sharing ideas and support, acknowledging and celebrating the differences that make each team member unique. We have expanded our Noodles Resource Groups over the years and our franchise partners have become engaged participants in this program. Our franchisees bring diverse

Another crucial way we support our team members year-round is through our industry-leading team member benefits. We offer paid parental leave, surrogacy, and adoption assistance, as well as gender-neutral bathrooms across our restaurants. We also implemented a Noodles Self-ID program that encourages team members to list their pronouns on name badges, fostering a more inclusive environment for both team members and guests. In collaboration with the National Restaurant Association, we also provide training on Understanding Unconscious Bias in Restaurants, highlighting our dedication to continuous learning and improvement.

As we navigate the evolving landscape of consumer expectations, it is clear that genuine community engagement is not just a corporate responsibility but a strategic imperative. Franchise brands that actively participate in philanthropy and community initiatives not only contribute to the well-being of their surroundings but also create a lasting connection with customers. This connection goes beyond transactional relationships and transforms guests into loyal advocates who appreciate and support a brand with a social conscience.

As we move forward, let us continue to recognize the profound value of giving back, understanding that the positive ripple effects extend far beyond immediate community impact, shaping the identity and success of franchise brands in a meaningful way.

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EXPERT ADVICE: Paul Linenberg | President | Gotcha Covered

Tips for finding a

flexible franchise opportunity Many people choose the franchise industry because they’re tired of working for someone else. They don’t want to spend eight to 12 hours a day in an office. They don’t want to miss out on their kids’ special events. They want to enjoy the financial rewards of their labor.

Franchising offers unique independence.

Successful franchise owners effectively balance the demands of work with their personal lives, ensuring they can provide their families with a lifestyle they deserve without sacrificing quality time with the people they care about. They also have 34 Franchising MAGAZINE USA

resources and time to pursue their passions, whether that’s travel, recreation or simply relaxing at home.

What makes franchising different? Why are some franchise business owners able to achieve financial success while maintaining a healthy and satisfying worklife balance?

The key is flexibility. The best franchise opportunities allow owners to set their own schedule and determine many elements of the structure of their franchise location.

And as the industry continues to evolve, many franchisors and franchisees have discovered that some franchise business models offer features that maximize flexibility. With these models, franchise

owners can build a business that is dialed into their specific goals and expectations.

Here are some of the things potential franchise owners should consider if they’re looking for maximum flexibility in a franchise opportunity: • Potential for home-based operations: Some franchises are designed to be operated out of a home. Others require a physical storefront. With a storefront, you’ll likely need to keep regular hours.

Home-based businesses offer more flexible scheduling options. You can develop a work schedule that best suits you and your needs, whether you prefer an early start or would rather start later and dive right in.

• Flexible location: Some franchise opportunities can operate effectively either way. That’s an additional element of flexibility to consider. As your homebased business grows, a storefront or office location can allow additional space for inventory and supplies and accommodate new members of your team.

• A short ramp: Some franchise businesses require significant initial financial and time investments.

Identifying and securing real estate, for example, can add considerable time and expense to your startup. So can services that require extensive training, staffing or specialized inventory. Those investments can extend the time it takes a franchise owner to see a meaningful return. On the other hand, a home-based business offering convenient, accessible services you can provide effectively with little help or training can be open within a few months and reach profitability more quickly. And with profitability comes the freedom to be flexible with your schedule.

Paul Linenberg is the president of Gotcha Covered, a custom window treatment franchise that has over 160 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com.

For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.

The key is flexibility. The best franchise opportunities allow owners to set “their own schedule and determine many elements of the structure of their franchise location. ”

• Training: As your business grows, effective, strategic hiring decisions and delegation allow you to step back from day-to-day operations and take on an executive role. Effective, ongoing training that prepares team members to take on operational responsibilities will be critical as your role evolves.

Potential franchise owners can optimize their opportunities with flexible franchise businesses that allow them to set their own schedule and adapt their location as the business evolves. Ensuring trusted members of a growing team can effectively manage day-to-day operations is another important element that allows franchise owners to get the most from their opportunities.

Freedom and flexibility are two of the defining characteristics of the franchise industry. Owning your own business while enjoying the support of a proven franchisor helps our model stand out as uniquely attractive and makes the dream of a rewarding work-life balance attainable.

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franchisee in action: America’s Swimming Pool Company

in their backyards and outdoor living spaces. James saw the opportunity for growth, but he knew he wasn’t equipped to take advantage of it.

He says, “Although I spent eight seasons as a pool maintenance technician on Long Island and four seasons as a renovation assistant in Albany, I didn’t have an extensive skill set in the industry.

Customers wanted more than I could give them, and I was farming out projects to other companies. I started hiring more employees who really enjoyed what they were doing, but I knew my company had reached a plateau.”

How James Blevins Took His Pool Business to the Next Level

with America’s Swimming Pool Company

What do you do when you suddenly have nine weddings to attend in one year and you’re a member of the wedding party for most of them? If you’re James Blevins, you start looking for a side hustle that will help you earn some extra money to pay for it all. That’s how his swimming pool maintenance company Diamond Pools first began.

James already had 12 pool seasons under his belt, having worked part-time throughout high school and college for small pool businesses in his hometown of Long Island, New York. Even after graduating with a degree in education, he still worked summers as a pool renovation and service assistant.

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Now living in Albany and working in

the private sector for General Electric, he needed work he could do in the

evenings and during weekends to bring in additional cash. Pool cleaning fit the bill.

Three years later, COVID-19 hit the

world and the job at GE disappeared. He committed to Diamond Pools full-time

and began growing his clientele for pool

maintenance. Business started to escalate quickly throughout the pandemic.

Suddenly, people were looking to invest

James attended a trade show and had a conversation with another pool brand that sparked his interest in the potential that franchising offered. He began doing his due diligence, researching top pool brands in the industry. Enter America’s Swimming Pool Company (ASP), a nationally known company that has over 360 franchise units across 26 states and is part of the Authority Brands portfolio of industry-leading home service franchisors.

“I was attracted to ASP’s proven track record, and I found that it mirrored the kind of culture I had been creating with my own company,” says James. “They have a reputation for being customer-focused, with an emphasis on friendliness, high-quality service and professionalism.”

ASP Brand President Jimmie Meece was originally a franchise owner himself, opening ASP’s very first franchise. He knows firsthand what it takes to run a swimming pool business. “Many small business owners come to a point where they need more resources,” Meece says.

“Franchisees like James who convert appreciate the strategies and procedures we have in place. Whether it’s access to our buying power, operating systems, training or more, ASP provides the tools that can take them to the next level.”

For James, achieving that next level meant gaining the confidence to take on bigger projects and answer increasing demand from his customers. The support, coaching and training he has received combined to give him the confidence he needed to grow.

ASP’s Pool School was a big part of that.

James and his team have been able to add some new services since launching as ASP of Capital District in May 2023.

Previously offering regular maintenance as well as installing and repairing equipment, they now also perform liner changes and renovations on gunite pools.

James has his eye on future expansion into construction, a new division ASP has launched featuring a fiberglass pool partnership with manufacturer Latham.

He attended the two-week intensive training course at company headquarters in Macon, Georgia. There they have a 20,000-square-foot training campus that includes 12 fully functional display pools, a classroom and three outdoor swimming pools. There’s also a warehouse with equipment and product representative of key swimming pool manufacturers and distributors in the industry like POOLCORP, Heritage Pool Supply Group, Pentair, Fluidra and Hayward Pool Products.

The hands-on Pool School training James received in service, repair techniques and renovation was a boost to his confidence, as were the operational systems and strategies he was introduced to and continues to use in building his business.

“My college degree is in education and public policy, so I did not have exposure to business classes. I didn’t know what key performance indicators were or how and why to track them. With the help of my team of ASP advisors, I’ve learned how to make both small and large adjustments to my business habits that have helped support my company’s growth goals,” he says.

providing customers with personalized information about their pool.

Another area where ASP can help existing businesses expand is through harnessing the power of data-driven marketing strategies integrated with demographic information. The result is a customized, advanced approach. Every ASP location is given specific, invaluable territory data unique to the industry, down to the name, address, property value, income, and buying habits associated with each demographic.

James also now has access to exclusive pricing and incentives. By joining ASP, he gained the buying power of a company doing millions of dollars in annual sales.

When asked what advice he would give to independent owners thinking about franchising, he says if you have the desire to grow but don’t know how, it’s a no-brainer.

“Converting my business to an ASP franchise has made me a better owner.

Although I had serviced plenty of pools over the years, I did not have any formal pool training or business experience.

There has certainly been a learning curve as I’ve come onboard a franchise system and been introduced to many financial and marketing tasks I should have been doing all along. But the knowledge and resources I’ve gained help me see the bigger picture of the present and future; the goals I want to set and the amount of work it’s going to take to get there. Now I truly understand what a business needs to run and have the tools to help me do it.”

For example, the brand has an easy-toimplement bookkeeping system that increases understanding and accountability on the key financial indicators impacting profitability, all with an eye on building the bottom line. ASP franchisees also benefit from an industry-leading automated platform called PoolOps©. James can operate his business from the cloud, monitoring his staff from anywhere and Franchising MAGAZINE USA 37

f r a n c h i s i n g f e at u r e

EXPERT ADVICE: Dean Hartley | Brand President | Five Star Bath Solutions

3 key factors to consider when evaluating lowcost franchise opportunities

One of the major advantages of the franchise industry is that opportunities are available for nearly everyone. Regardless of your age, personality or experience, you’re likely to find a franchise business that fits your interests and lifestyle – as well as your bank account.

Some potential franchise owners are surprised to learn how accessible opportunities in the industry can be. Owning a franchise doesn’t necessarily require significant upfront investment. Opportunities with affordable initial investments, which can be found across a wide range of verticals, ensure that the fulfillment and freedom of franchising remain open to everyone.

In fact, franchise businesses that don’t require a large investment or significant capital outlay often maximize the possibilities inherent in the franchise model. Low-cost opportunities typically have lean operations and minimal ongoing overhead.

The efficiencies built into the business can result in immediate revenue, reliable cashflow and quicker profits, helping the business scale and deliver measurable, meaningful returns quickly.

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A low initial investment isn’t a guarantee of efficiency or success, however. Thorough research is essential before committing to any franchise opportunity. Due diligence and rational decision-making are critical for identifying reputable franchise businesses that provide the appropriate tools and support to position franchise owners for success.

Dean Hartley, brand president of Five Star Bath Solutions, directs franchise systems and processes to assist franchise owners in growing successful, profitable businesses. Dean brings over 15 years of experience in the one-day bathroom remodeling industry and a vast knowledge base to assist in building the Five Star Bath Solutions franchise system. Before joining Five Star Bath Solutions, he most recently held the position of vice president of sales and marketing with Design Imaging, where he supported dealers with sales and technical assistance.

When researching franchises with low initial investments, potential owners should consider the three following factors:

1Value

There’s no simple formula for determining the value of any franchise.

What works for one person may not work for you. A franchise opportunity isn’t necessarily a good value just because it requires a lower-than-average initial investment. True value comes from putting your time, effort and money into a proven franchise model with strong financials that inspires confidence in its franchise owners. Insights for these aspects of a franchise business are available from a range of resources, including the Franchise Disclosure Document (FDD) and other financial disclosures and the validation process, where existing franchise owners share their experience with prospective owners. Transparency builds trust – closely examine the available sources for an accurate depiction of the company’s performance and look for honest feedback, positive and otherwise, from current franchise owners.

2Scalability

Ongoing overhead expenses such as staffing and rent can consume huge amounts of revenue and inhibit growth.

The most efficient low-investment franchise opportunities are often homebased and require minimal hiring.

Franchise owners who work from home and don’t need a full team can turn more of their revenue into profit, maximizing the benefits of their low-cost opportunity and driving growth. But every low-investment or home-based franchise isn’t guaranteed

to grow. Again, it’s crucial to closely inspect and evaluate the FDD and financial disclosures. Look for key indicators of long-term growth potential, including unit losses as well as gains so you have an accurate representation of the company’s trajectory and any ongoing fees – excessive costs you may not be expecting can be an unpleasant surprise.

3Confidence

New business owners inevitably encounter challenges. The best franchise systems equip owners with resources that empower them to meet and overcome the obstacles they face. A positive, responsive company culture and transparency among owners are signs that suggest a supportive franchisor; franchise owners who are satisfied tend to be more enthusiastic about sharing experiences. Franchise

industry recognition, especially awards and rankings based specifically on franchise owner satisfaction, can be a powerful indicator of a healthy franchise model.

Seeing returns quickly, however, is the surest way to inspire trust in a franchise system and confidence in the business model.

Franchising is about freedom and flexibility. The franchise model empowers aspiring entrepreneurs to be their own boss and take charge of their financial future. It’s one of the best ways for many people to quickly build and grow wealth that they can enjoy and pass on as a legacy.

Those opportunities should be available to everyone. That’s why franchise businesses with accessible upfront investments are such an important path to prosperity and success.

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