Franchising Magazine USA April 2022

VOL 10, ISSUE 5, april 2022

COVER STORY

girlkin lashes

driven to empower proof positive

engagement sells franchises special feature

women in franchising

un-retire like tom brady

franchising news

announcements from the industry

Franchising MAGAZINE USA 1 The magazine for franchisees • W W W.FRANCHSINGMAGAZINEUSA.COM

JOIN THE INDUSTRY DISRUPTOR IN GARMENT CARE.

ZIPS BY THE NUMBERS • 5 Businesses in One! Pressed Laundry,

ZIPS didn’t invent the consumer garment care business; we perfected it.

Garment care is a $10.5 billion a year business in a highly fragmented market where 98% of the competitors are mom-and-pop shops. The industry is SULPHG IRU D QDWLRQDO EUDQG R΍HULQJ comprehensive services and a solid value proposition to consumers.

ZIPS is here to deliver.

If you’re looking to become part of $PHULFDȇV ȴUVW QDWLRQDO JDUPHQW FDUH brand, we want to talk to you.

Wash N Fold, Dry Cleaning, Alterations, Household Item Care • Nearly 70 units strong, with 100+ commitments in the pipeline • $1.1M AUV annually for mature fullservice and drop (satellite) locations* • 3-Store Minimum; markets available nationwide • 2:1 sales-to-capital ratio for drop/fullservice store • Over 20 million items cleaned last year

To inquire about opportunities contact: Abhi Parikh, Director of Business Development aparikh@321zips.com • 717.495.7995 www.321ZIPS.com/franchise

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VOL 10, ISSU

E 5, APRIL 2022

COVER STO RY

GIRLKIN LASHES DR

VOLUME 10, ISSUE 5, 2022

IVEN TO EMPOWER

PROOF PO

SPECIAL FEAT URE

WOMEN FRANCHISI IN NG

president:

UN ETIRE LIKE TOMR BRADY

Colin Bradbury. colin@cgbpublishing.com

SIT

IVE ENGAGEME NT SELLS FRANCHISES

On the cover: girlkin lashes

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THE INDUSTRY

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Publisher:

USA 1 0.

Welcome to our April issue of

Franchising Magazine USA.

Vikki Bradbury. vikki@cgbpublishing.com

In this issue we are delighted to welcome Girlkin Lashes to the Front Cover, The

editorial department:

GIRLKIN Lashes experience provides an eyelash extension franchise opportunity

editor@cgbpublishing.com

like no other. The GIRLKIN Lashes franchise was built on a premium experience

advertising: vikki@cgbpublishing.com jasonb@cgbpublishing.com Editorial team: Michelle Quinn Rob Swystun Production: usaproduction@cgbpublishing.com DESIGN: Jejak Graphics. jejak@bigpond.com

paired with the highest quality lash services – and a little sparkle! You can read more about this franchise on page 10.

As always we have some great advice from some of the top experts in the industry.

George Knauf My perfect Franchise how to Un-Retire like Tom Brady, Evan Hackel, Founder and CEO of Ingage Consulting, and CEO of Tortal Training, Covers how Proof Positive engagement Sells Franchises.

Our Feature Supplement for April is Women in Franchising. Our Feature Front Cover is Zips Franchisee Tiffany Hawkins who proudly declares she’s “building momentum,” and she means it in more ways than one.

We have featured a range of Franchises in this issue, Chef Paul Schmidgall is so devoted to the success of Fire & Rice franchisees that he decided they didn’t have

CGB PUBLISHING

to pay any royalty or marketing fees for 20 months of the pandemic. Big Chicken,

Canadian Office:

the star-powered fast casual chicken concept founded by basketball Hall of Famer

Sidney B.C Canada

and celebrated entrepreneur Shaquille O’Neal. Our Featured Veteran this issue is Rob

U.S. Office:

Adkins a former US Marine and now proud franchisee of Launch Entertainment.

800 5th Ave, #101 Seattle, WA 98104-3102

We have some great content this issue, so many great stories and expert advice. I hope

Editorial: 778 426 2446

you enjoy this edition and don’t forget to keep sending your stories and questions to

www.franchisingmagazineusa.com

the editor or myself.

Happy Reading

Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Vikki Bradbury | Publisher Franchising Magazine USA

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising MAGAZINE USA 3

NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!

Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com 4 Franchising MAGAZINE USA

contents

april 2022 10

10 Cover Story

Snapshot

10 GIRLKIN Lashes: Driven to Empower

54 Sam The Concrete Man: Names St Louis Franchise Owner Elijah Daley as Rookie of the year in 2021

In evey issue 6

Franchising News Announcements from the Industry

25 Special Feature Supplement

Franchisee In Action

62 A-Z Franchise & Services Directory

60 Launch Entertainment:: Awards new location to Marine Veteran Rob Adkins

Spotlight on Service

Expert Advice

52 Clayton Kendall: The Power of Programs

12 George Knauf: Un-Retire like Tom Brady

Franchisor in Depth

16 Evan Hackel: Proof Positive! Engagement sell Franchises

Women in Franchising

14

50

14 Launch Franchising: Everything you need to know about Rob Arnold CEO of Launch Franchising 18 WellBiz Brands: Celebrates record Franchise Growth in 2021

50 Jason Gehrke: 10 Reasons why Franchisees Fail 56 Lucas Frey: 3 Intentional Actions reduces your Franchises Risk

Have Your Say 20 Paul Schmidgall: Fire and Rice Suspends Fees to help Franchisees Recover

Franchise in Focus

18

22 Big Chicken: Shaquille O’Neal Owned Big Chicken announces Plans to Expand

56 Franchising MAGAZINE USA 5

lime painting Contines National Rapid Expansion LIME Painting – the first and only highend painting franchise – is continuing its rapid national expansion by opening three locations in new markets such as San Diego, San Antonio, and Atlanta in April of 2022.

These new additions are another step in the right direction towards bringing their expertise in over 40 painting and restoration services to even more luxury homes and businesses nationwide. LIME Painting has proven that they have been meeting this demand, resulting in an extremely successful year in franchising.

Since becoming Denver’s most trusted and highly recommended painting company, LIME has expanded from seven

to an impressive 60 franchise locations across 16 states and is targeting San Diego, San Antonio, and Atlanta to continue this rapid growth.

CEO of LIME Painting. “San Diego, San Antonio, and Atlanta are huge cities that certainly have a large market of high-end customers.

“We are so excited to be able to bring LIME Painting to three new cities, one of which will be our first location in the entire state of Georgia.” said Nick Lopez, Founder and

We’re thrilled to continue expanding nationwide and can’t wait to help new and current residents fall in love with their homes and businesses again.”

theCoderSchool Opening First South Bay Location Silicon Valley-based children’s coding school continues expansion across the Golden State to the South Bay location, Tungpagasit currently owns five other theCoderSchool locations including the Pleasanton, Irvine, San Ramon, Walnut Creek, and Mission Viejo schools (Tri-Valley CS).

“We cannot wait to open our doors in South Bay and bring our kid coding classes to a whole new community,” said Tungpagasit.

“With South Bay in the heart of the Silicon Valley, we see a lot of technology-educated parents who are eager to get their children into engaging and educational programs such as our coding classes.”

To help theCoderSchool South Bay operate smoothly, Tungpagasit has equipped the location with a strong team of managerial staff.

Shai Venkat, the General Manager of theCoderSchool South Bay, has a Ph.D. in Information Systems, taught at Tulane University and San Jose State University, and also worked for a tech startup prior to joining theCoderSchool family. theCoderSchool – whose motto is, “Learn to code. Change the world.” – is opening its first South Bay location that will engage kids in fun classes while teaching them essential coding skills for future innovation. theCoderSchool South Bay is owned by Will Tungpagasit, who brings over 15 years of software engineering experience from many different startups and Fortune 500 companies. In addition 6 Franchising MAGAZINE USA

“We are thrilled to have Will opening his sixth theCoderSchool in South Bay,” said Lynn. It’s exciting to see the brand’s continued expansion in its home state of California and I have no doubt theCoderSchool South Bay will thrive just like Will’s other five locations.”

For more information, visit http://montclair.thecoderschool.com/

Epic Health and Fitness Announces Franchise Opportunities

Smokin’ Oak Wood-Fired Pizza & Taproom The brand is currently uplifting the standards of a traditional fastcasual pizza experience through the introduction of its self-serve Taproom concept.

Epic Health and Fitness, a mid-size gym with cutting edge equipment, 24-hour accessibility, and regular access to certified trainers announces the launch of their new franchise Epic Health and Fitness, a state-of-theart health club committed to providing members with customized and affordable personal training, weight loss guidance, and cutting-edge equipment, today announced the launch of their franchise, EPIC FRANCHISE SYSTEMS, LLC.

a complimentary 30-day workout plan and nutrition guide • Affordable and expansive personal training options including 30-to-60minute expert one on one training, boot camp style group training, and small group fitness classes

Founded in 2018, Epic Health and Fitness experienced tremendous success with the openings of their first two locations in Hernando County, Florida.

• 24/7 access to facilities, staff and

At Epic Health and Fitness, members are welcomed with several resources to begin working towards their fitness goals including:

“We’re excited to begin working with

• Complete analysis of the member’s body type, BMI, and metabolism with an Epic Health and Fitness personal trainer and nutritionist

of Epic Health and Fitness. “We’re eager

• Individualized fitness regimen including

Fitness, visit EpicHealthandFitness.com

personal trainers who can offer guidance and encouragement, and assist with proper use of equipment franchisees who are passionate about the

After opening its first Taproom location opened in Omaha, NE last year, Smokin’ Oak Wood-Fired Pizza looks to build upon the excitement that it witnessed a Taproom brought to its restaurant and now looks to have one at each one of the brand’s new locations. This innovative addition allows guests to try anywhere between one to twelve ounces of over 25 different beers, wines, and mixed cocktails on tap with just a touch of their RFID enabled bracelet. Its self-serve model has proved extremely convenient and guests appreciate not having to wait for a drink or refill. Now, 20% of its guests come to its Taproom location just to have a drink.

The kitchen and menu also offer a quick lunch or dinner at a great value, serving up fresh pizzas baked to perfection at 900 degrees in a wood-fired oven that are ready in as little as two minutes.

Combining the smoky flavor from the real oak wood-fired ovens and with the addition of the Taproom, Smokin’ Oak Wood-Fire Pizza is truly setting the new standard for the industry. Now entering a period of rapid national expansion, the brand aims to have 100 locations open and operating in the next 5 years. To learn more visit Smokin’ Oak Wood-Fired Pizza & Taproom

industry and align with our brand vision,” said Ryan Unger, Co-Founder and CEO to expand through the franchise and continue our growth in the industry.”

For more information on Epic Health and

Franchising MAGAZINE USA 7

salad station is growing with an overwhelming selection competitors is the brand’s emphasis on its core values of farm and family. The concept was built upon a family farm and most ingredients used in their salads come from trusted sources who also emphasize those same values.

Salad Station is a rapidly growing, family-focused restaurant concept dedicated to providing its guests with the freshest produce and an overwhelming selection of gourmet ingredients.

The core concept of the brand is a by-the-pound system, which gives guests complete control and offers a truly customizable experience. What makes Salad Station stand out amongst its

For Founder & President of Salad Station, Scott Henderson, faith, food, family and farming are a trusted way of life. His grandfather, Joe Liuzza, planted the seeds to what has now grown into the largest strawberry farm in the state of Louisiana. A family man with a passion for serving his community and family’s farming legacy, Henderson was helping manage his family’s produce markets when the Salad Station idea first came alive. This passion for farming, family, and fresh produce culminated into a restaurant concept in 2012, when the first Salad Station location opened in Hammond, LA. Staying true to his family’s core values and four generations later, Henderson’s family legacy lives on through the Salad Station franchise.

Since opening in 2012 and franchising since 2015, Salad Station has grown to 26 locations throughout Louisiana, Mississippi and Alabama. For more information https://thesaladstation.com/

MUTTS CANINE CANTINA® SIGNS LEASE TO FIRST LOCATION OF SIX UNITS IN PHOENIX MUTTS Canine Cantina®, the fastest growing pet ‘eater’tainment brand in America, finalized the lease for a new franchise location in Gilbert, Arizona.

Slated to open in early 2023, the unique concept of an off-leash dog park with an outdoor bar and grill will reside within Gilbert’s SanTan Village, an openair shopping center located 30 miles southeast of Phoenix. Ricardo Martinez of CF Group Investments and Ilse Calderon executed the lease early this year. The two Mexican franchisees currently boast a portfolio of multiple Little Ceasars® and Dunkin’ Donuts dispersed in various Mexican states and have already made their way to The Grand Canyon State; The first of six MUTTS locations in the surrounding Phoenix area is slated to open in early 2023 with plans to expand MUTTS’ pawprint to north and south Scottsdale, Paradise Valley, Phoenix, and Desert Ridge.

8 Franchising MAGAZINE USA

“As dog lovers, Ilse and I can speak for fellow Phoenicians when we say there is a strong need in the community for an innovative concept like MUTTS Canine Cantina. I’m confident my background in hospitality will help create a space for like-minded residents to unwind with their beloved pets after a long day,” said Martinez. “I’m positive that MUTTS’ arrival to the Phoenix area will revolutionize the way we interact with off-leash parks.

Phoenix experiences year-round sunshine which is perfect for guests who thrive in an outdoor environment,” said MUTTS Franchise Managing Partner, Michelle Boggs. “MUTTS’ special features like the easily accessible walk-up bar, the dog park’s ice baths in the summer, and seasonal events like Woofstock will make the new MUTTS location a perfect haven in the Gilbert community.” muttscantina.com/franchise

Phenix Salon Suites Partners With Edwards Global Services

Following one of the biggest development years in the brand’s history, including multi-unit signed agreements in the U.K. and Sweden, Phenix Salon Suites is continuing its momentum by partnering with Edwards Global Services (EGS).

The group, which provides a complete international solution for U.S. franchisors to expand globally, will be working with Phenix on the brands international growth in the coming years. Their operations and development team, covering over 40 countries, is experienced in identifying, qualifying, signing, and supporting intentional licensees on behalf of the brand. The international growth markets Edwards Global Services will be focused on for Phenix are franchise friendly countries in the Americas, Asia Pacific, European and Middle and Near East regions.

World’s Leading Salon Suite Brand Launches Strategic Partnership to Accelerate International Development

“Phenix Salon Suites is excited to kick off this partnership and utilize Edwards Global Services extensive proven network”, said Brian Kelley, President & CEO of Phenix Salon Suites Franchising, LLC. “Our goal for 2022 is to sign three international deals and identify strong franchisees in five other markets. We’ve already seen great success with our first international opening and have received an overwhelming reaction to our concept. The sky is the limit with our global expansion, and we’re excited to see where our growth takes us as we redefine the salon suites industry.”

To learn more about Phenix Salon Suites and its franchise opportunities, visit www.phenixsalonsuitesfranchising.com.

Delizioso! Subway® Debuts New, Authentic-Style Italian Sandwiches Subway continues to refresh its menu with brand new sandwich builds, Italianstyle ingredients, and new ads starring quarterback Jimmy Garoppo To round out the latest line up of Italian subs, star quarterback and proud Italian Jimmy Garoppolo is partnering with Subway to star in their new creative and introduce his own new Italian sub to The Vault, the brand’s exclusive menu only available on the Subway app and Subway. com.

of our new Italian collection,” said Carrie Walsh, Global Chief Marketing Officer, Subway.

sandwiches, Garoppolo stars in new

“We continue to refresh our menu to bring Subway fans flavorful new options and signature builds. Our new classic Italian subs were created by our culinary experts with Italian-style meats and toppings to bring more craveable, signature sandwiches to our fans, and Jimmy Garoppolo was the ideal person to add to our star roster and share the excitement

Sandwich lovers can also sink their teeth into a third new signature Italian sandwich available now in The Vault, designed by one of the NFL’s most recognizable Italians. Jimmy Garoppolo’s Benissimo is piled high with pepperoni, rotisserie-style chicken, provolone, spinach, tomatoes, and Peppercorn Ranch on Italian Herbs & Cheese bread. To help launch the new

subs.

Subway creative, reinforcing the Italian flavors and ingredients of Subway’s newest Subway’s newest menu upgrades continue the brand’s ongoing transformation journey to introduce new ingredients, signature sandwiches, sauces, and sweets on menus nationwide.

To learn more or to take a bite of one of the newest subs, visit www.Subway.com.

Franchising MAGAZINE USA 9

cover story: GIRLKIN LASHES

girlkin lashes driven to empower GIRLKIN Lashes is a luxury lash lounge built on a premium experience paired with the highest quality lash services.

While the lash and brow industry is rapidly growing, GIRLKIN believes that products and service standards cannot be compromised.

They are committed to giving their clients, affectionately called GIRLies, expert advice, and recommendations on services, styles, treatments, and availability. As a result, every customer gets a luxurious and comfortable experience; the customers’ time, satisfaction, and trust are their top priority.

10 Franchising MAGAZINE USA

Kim designed GIRLKIN Lashes with two principles in mind: an exclusive customer experience and stunning lashes, of course. Kim started lashing from her living room in 2016 and quickly built a clientele of hundreds throughout Maryland, Virginia, and Washington, DC. In 2018, those principles transformed her living room of love and lashes into her luxury lash lounge flagship location in Pikesville, MD. Within three years, Kim was able to add three additional salons to the GIRLKIN brand. The mission is to provide an unmatched experience with gorgeous lashes and unbeatable customer service in a glamorously luxurious environment.

While Kim created GIRLKIN well before her luxury salons, the name divinely foreshadowed a business that empowers

women to feel their best. Intertwined with her passion, GIRLKIN is a play on Kim’s maiden name. GIRLKIN Lashes offers an exciting way to empower women and entrepreneurs in the community. GAINFUL. INFLUENTIAL. RELENTLESS. LADIES KEEPING IN-NETWORK. GIRLKIN believes in the empowerment of all women and their beauty choices.

GIRLKIN is a lifestyle brand. The heart and CEO of GIRLKIN Lashes, Kimberly Fernandez, prides herself on providing her clients with a place of relaxation and solitude through ever-evolving times. Once clients step into the space, they become one of the GIRLies, a part of the GIRLKIN brand, and the driving force behind all GIRLKIN team members. Her passion is infectious and authentically refreshing when you talk to Kim about her business.

Kim is a transformational leader in the beauty and business communities! While sustaining a prosperous 18-year career in Senior Management, she’s built a brand that is just as transforming in the beauty

Kim designed GIRLKIN “ Lashes with two principles in mind: an exclusive customer experience and stunning lashes, of course.

”

market as her leadership has been in everything she has touched.

Married and raising four amazing boys, Kim enjoys volunteering and supporting our youth through sports, crafts, and community activities. GIRLKIN encourages getting involved in the local community in whatever way is possible.

A large part of the community that Kim knows is working mothers. She wanted to give back to those mothers, to provide them with a luxury experience – an oasis where they can feel pampered, even if just for an hour every few weeks.

Every GIRLKIN Lash location (lounge) features sparkling surroundings and a serene, upscale color palette; enjoyable and expert stylists add to the pleasant and ultimate customer experience.

This experience of luxury, coupled with the stunning result, tends to draw sophisticated, successful clientele to GIRLKIN. The primary market for GIRLKIN services is professional women in the 30-year to 50-year age bracket, though, of course, GIRLKIN serves customers of all ages. A typical GIRLie is a professional woman that is required to present themselves well every day but does not have time to spend a great deal of time applying lashes every morning.

In 2021, Kim franchised GIRLKIN (GIRLKIN Franchise, LLC) and her vision to grow GIRLKIN across the globe, providing opportunities for like-minded business warriors with a drive to serve and secure generational wealth. Her first franchise location opened in July 2021 outside of Atlanta in Dacula, Georgia.

GIRLKIN does not just stop at offering their services, they also use their own

exclusive GIRLKIN brand, high-quality, professional products. Each team member is equipped with the tools they need to provide the experience the customer expects. All artists are double and triple certified in eyelash extensions and are insured. GIRLKIN offers licensed esthetician services, including adhering professional eyelash extensions. They are empowering their employees and franchise owners by providing the opportunity to expand services to provide customers with the ultimate beauty experience. Services can include but are not limited to brow tint, lash tint, brow shaping, brow lamination, facials, microblading, waxing, make-up, and other esthetic and nail services.

GIRLKIN has created a supportive environment between the executive, administrative and stylist teams. This is also mirrored in the franchise model.

GIRLKIN believes: the customer is always our top priority and is always considered first in what we do. The GIRLKIN Lashes employment opportunity is for high-performing, motivated customersavvy professionals. They only hire the best—polished, passionate and personable. GIRLKIN franchise owners can expect benefits like a strong identity, thorough education and training programs (initial and ongoing), quality products, commitment to keep improving the business model, rewarding business based on satisfying customers, and competitive, successful and sustainable business model.

GIRLies that come to a GIRLKIN location can expect the same service and atmosphere no matter when or where they go. Kim’s unique technique for lashing includes; not adhering to multiple natural lashes together, comfortable, custom design

set of lashes, and 1:1 personal service every time. It’s all in the details; the service beds are comfortable with faux fur, and they provide blankets, so the customers fall asleep quickly. GIRLKIN gives clients a full, natural, gorgeous look through its superior, one-lash-at-a-time application process. In addition, a custom-built mapping system ensures stylists create the ideal, most flattering design for each eye size and shape.

Keeping the branding on point, eyelash extensions are offered with matching names based on the style of extensions.

For example, GIRLKIN offers School GIRL, Glamour GIRL, GIRL Crush, and Show GIRL. Eyelash extensions are semipermanent, synthetic extensions that are adhered one by one onto each natural lash (not the skin) by using a medical adhesive that lasts 2-4 weeks.

GIRLKIN is driven to empower both customers and employees. GIRLKIN lives and breathes their principles. GAINFUL. INFLUENTIAL. RELENTLESS. LADIES KEEPING IN NETWORK., but it ripples out even further. It means to uplift and encourage others, support other artists, operate with integrity, exude a positive attitude, and live up to what the GIRLKIN brand is today, tomorrow and beyond.

Franchising MAGAZINE USA 11

EXPERT ADVICE: George Knauf | Senior Franchise Business Advisor | FranChoice

Un-Retire Like Tom Brady

In January of 2022 Tom Brady, looked to by many as one of the best (if not THE best) NFL quarterback of all time, retired.

He had over 20 seasons in the NFL, 7 Super Bowl rings, was a 5 time Super Bowl MVP along with many more stats and accolades that show he was a competitor and winner.

Nobody would blame him for retiring and enjoying life, nobody. His competitors would probably even invite it.

Here’s the twist, Tom has some unfinished business.

12 Franchising MAGAZINE USA

This week Tom Un-Retired to take care of that unfinished business. Winners, high achievers and business owners are, well, really bad at retiring. We have seen this for decades in the franchise arena.

Tom was dead center in my 6 month “Retirement gets old fast” or “My Wife locks me out of the house” timeframe. The day you retire sounds like you will have the time to do all the things you really want to do. For people that hated the work they did this is the ticket to freedom.

To those that liked being active and engaged in a business role this sounds good for a day, or a week then boredom sets in. You miss your team. You miss your customers. You miss challenges and

solving problems. You miss being the Quarterback of your team and you know you still have wins ahead.

So what do you do? You want to compete, but maybe you don’t want an 80 hour work week and business travel. You want to compete and win but on your terms.

You have unfinished business.

On the other side, though, you promised your spouse that you would travel and see the world. You may have some personal bucket list items to check off.

Where can you find that balance?

Franchising First, you know all those silos that corporate America loves to keep people

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectFranchise.com

in? The ones that limit growth and opportunity? Silos may have you thinking that the only option you have to retirement is going back to your old job or an underperforming “consulting” role that may give you 6 months of income.

Franchising has no silos. We know your management, sales, marketing, networking and problem-solving skills are totally transferable.

The key is in matching your skills to franchises that have systems built for those skills. Not all franchises require the same set of skills.

Are you a champion manager, a trophy winning sales pro or can you look at the field ahead of you and see the best plays to win at whatever game you play?

Take a personal inventory of those skills, it is what I do with all of the franchise candidates I coach. I find that in their own way, all of my candidates have a little G.O.A.T. (Greatest of all time) in them.

They built a career on doing things they are particularly good at.

This personal inventory will give you a starting point to finding franchises that you can take an fill the role of the owner comfortably, with the best odds for success.

Next, give some thought to your goals.

How do you want to work? What kind of lifestyle do you want to have while you build your business? Some are more hands on, others need owners to be in an executive or CEO type role.

In that CEO type role you can build a team that includes managers that largely run the business for you so that you can engage the business on terms that may help with the goals you may have outside the business like travel or spending time on projects that give back to your community.

There is nothing wrong with being handson in your business, but this is how you can leverage your time just like you can money. While you couldn’t hire someone to do your job as an employee, you can absolutely hire employees to run your business!

So, do you have unfinished business? Is retirement not the ticket to fulfillment that you thought it might be?

Just like Tom Brady, you can reverse that course and do the things you enjoy doing

and still have a champions impact in the world of business.

The team you play on, the players you spend your time with and the coaches you have supporting you in your efforts can make the experience far more rewarding than whatever you retired from. While Tom had unfinished business, he only came back because he could identify that where he was returning to had all the right pieces in place.

Don’t forget to find experts coach you through the process, they can help find you the right team and players to support you as you go forward. They will be there for you when you have occasional frustrations or questions.

What is your success story? Let’s go find it!

Franchising MAGAZINE USA 13

franchisor in depth: Launch Franchising

Everything You Need to Know

About Rob Arnold CEO of Launch Franchising

Launch Franchising, an all-inclusive family entertainment business with 25 parks in 13 states, envisions immense growth and international expansion.

Tell Us How It All Started: Back in 2011, my wife Erin and I traveled to Orlando, Florida, with our two small children. It was our first Disney trip as a family, and one of the days, it started to rain. Instead of being one of “those” families in the Disney ponchos, we decided to look for other fun activities, and my wife saw what was called a “trampoline arena,” and it looked so awesome, we just had to go.

Was It Love at First Sight?

For my wife, yes! We had only been jumping a few minutes when she said, ‘we need to open one of these in Rhode Island.’ My first reaction

currently have “25Wefranchised parks open, but we’re growing exponentially, with more than 40 Launch Entertainment locations in the pipeline.

”

was, ‘you’re crazy,’ but five minutes later, I said, ‘actually, you might be onto something.’ This is just more evidence that my wife is always one step ahead of me.

What Did You Do Before This?

Before Launch, I owned a construction company. I led about 15 different guys, and we’d do light commercial work and highend residential work. My wife owned a gift shop in Wakefield, Rhode Island. We started entrepreneurship right out of college, and it’s just evolved into family entertainment. An interesting note is that Launch was the first investment we chose just because of how cool it was. We didn’t look into financing first, we just said, this is it, and that choice changed our lives for the better.

How Did You Successfully Lift This Business Off the Ground?

Interestingly enough, when we first started researching how to get into this business, my wife and I were looking at how to become franchisees since we already had our own businesses to take care of. But looking at it from just an investment point of view wasn’t working because we didn’t align with any of the CEOs. What was already established was completely different from our own vision. All they had to offer was a warehouse model, no video games or food, just a simple space for birthday parties, a trampoline, and a concrete floor. It also took some time for us to establish where we fit. In the early days, trampoline parks seemed to center towards fitness, not necessarily family fun.

When Did Franchising Come Into Play?

I was honestly interested in franchising before our first unit ever opened. I went to a conference and started taking classes.

I sat in this two-day seminar, totally intimidated, as I was sitting next to people who had five or seven successful units.

But I believed in our business and knew we’d be successful. To ensure our success, we opened two corporate units and started franchising to friends and family. So, my dad was actually our first franchisee.

How Long Have You Been in Operation?

We opened our first location one year after we first visited the 14 Franchising MAGAZINE USA

technology platforms we’ve purchased or developed to simplify our systems.

Additionally, we have experts on staff, so our franchisees can focus on delivering an awesome experience at their location.

Our training sessions include on-site floor staff development, a very detailed General Manager training, as well as specialized owner’s training so they can keep an up-tothe-minute pulse of their investment.

How Do You Motivate Your Franchisees? “trampoline arena” in Orlando. November 2012 was when our lives changed forever!

Describe the Product and Service: Launch is an innovative family entertainment center. We’re constantly bringing new and exciting attractions to our locations. Our main focus is on guest experience and how we can bring fun to the whole family. From the beginning, we wanted to be a source of entertainment for everyone who walked in our doors.

Constantly enhancing our establishment, we’re more than just a trampoline park.

We’re in the business of creating awesome memories. We strive to provide family entertainment with a WOW factor!

Why Is There a Need for This Product and Service? How Do You Differ From Your Competition?

Let’s face it, we all need a space where we can put our devices away and be a kid again. We’ve worked hard to provide a space where our customers have a ton of fun opportunities to choose from. Launch is the only entertainment franchise that caters to the entire family. While others may specialize in children’s attractions, we offer entertainment that appeals to all ages.

What is the Appeal to a Trampoline Park?

Trampoline parks have a very simple model. Anyone can get into the business at a low cost, and it has a relatively simple operation. What takes trampoline parks

to the next level is how we look for ways to evolve. For instance, we started as Launch Trampoline Park, but we’re now Launch Entertainment. At first, we were trampolines, video games, and simple food. We’ve changed over time to include bowling, arcade, virtual reality, climbing features, Krave restaurant, and even a Bar Hops beverage service offered in certain locations.

How Many Franchisees Do You Currently Have?

We currently have 25 franchised parks open, but we’re growing exponentially, with more than 40 Launch Entertainment locations in the pipeline.

What Type of Person Fits Your Franchisee Profile?

I’m looking for a professional who has built a successful team in the past, someone who has a desire to deliver an incredible guest experience. We have successful franchisees who have backgrounds as entrepreneurs.

Some come from the corporate world from the vice president level and above in areas like marketing, finance, and sales.

How Do You Support Your Franchisees?

We all have strengths and weaknesses.

For our franchisees, we recognize that they may not be strong in every aspect of business. While some may be good at marketing, others may excel at finance.

With that in mind, we have a robust team that ranges from home-grown talent to seasoned franchise professionals. We have

The transparency of systemwide performance drives competition and motivates our franchisees. Often, franchisees can become comfortable with their current park. Showing them how upgrades and new attractions will help park performance gets them excited and motivated for some positive change.

Where Do You See the Franchise in the Next Five Years?

We have a number of amazing things in store and are predicting tremendous growth in the next five years. Currently, we’re on track to blow past 100 units nationwide with some serious international interest. There are some great concepts that will bolt onto our current offerings that are under development as well.

Any Upcoming Systems or Concepts in 2022?

We have new technology that we’re looking to introduce at the tail end of 2022. It’s sure to blow the minds of our guests. For now, it’s top secret!

What Advice Do You Have for Those Exploring Franchise Opportunities?

Be sure that your vision aligns with the franchise you’re looking to join. If the visions and core values don’t align, expectations will never be met. While the business can be a challenge, there should be a team at corporate that can jump in during any crisis or issue to help guide you.

Before purchasing a location, understand and be comfortable with where the future of the franchise is headed.

Franchising MAGAZINE USA 15

EXPERT ADVICE: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

Proof Positive!

Engagement Sells Franchises Evan Hackel, is a 35-year franchising veteran as both a franchisor and franchisee.

He is CEO of Tortal Training, a leading training development company, and principal of Ingage Consulting. He is a speaker, hosts “Training Unleashed,” a podcast covering training for business, and author of Ingaging Leadership. Why not have Evan Hackel address your group about franchising success? Follow @ehackel or call 781-820-7609. To hire Evan as a speaker, visit evanspeaksfranchising.com.

What is the one activity that every potential buyer of your franchise is absolutely certain to do before making the decision to buy?

They will contact your current owners to ask how satisfied and successful they have been with owning your franchise.

But what will your current franchise owners say? Will they say, “Buy this franchise, it is the smartest decision I have ever made” or, “Don’t buy this franchise, it was a terrible mistake.” If your current owners praise your franchise and explain how successful they have been, that positive feedback (referred to as “validation”) is something you absolutely need if you are going to sell more of your franchises. But how are you going to get it?

Research shows that the average potential franchise buyer will call between four and seven current owners before deciding to buy a franchise. And if you have a broad-swath situation where 20% or 30% of your franchisees wouldn’t recommend you, the likelihood is high that a potential buyer will contact one of those dissatisfied owners. And if they do, the odds of selling your franchise will fall dramatically.

16 Franchising MAGAZINE USA

Engagement Is the Key to Getting Positive Validation In a massive project conducted with Franchise Business Review, we surveyed more than 30,000 franchisees about the role that engagement plays in determining how likely they are to give positive validation to potential buyers of their franchise.

We built questions into the survey to determine how engaged the respondents were. We then took a close look at the top quartile of the most engaged owners and compared them to the bottom quartile (the least engaged). And the results were stunning.

We found that 97% of owners in the top quartile (the most engaged franchisees), would strongly recommend the franchise to another person. Conversely, only 8%

of people in the bottom quartile would recommend the franchise.

The survey also found that 81.5% of franchise owners in the top quartile described themselves as achieving a strong financial benefit from ownership, as compared to only 4.1% in the bottom quartile. I think we all know that profitability is one of the things that people generally use as a barometer of whether they are successful or not. So it follows that if you have franchisees who

Research shows that the “ average potential franchise buyer will call between four and seven current owners before deciding to buy a franchise.

”

of leading franchise owners who meet and make recommendations to the franchise

leadership. If you’re a bigger franchise with a lot of owners, you can add more advisory councils. You can have a training council, a marketing council, a communications

council, a technology council, and others.

The more actively you get franchisees

involved, the more people will become deeply engaged in the franchise.

Engagement Strategy Three: Make sure a large number of owners attend your annual convention or conference, whether it is

online or in person. This is one of the most important activities of all. If people attend,

they will be much more engaged and much more connected to your franchise - and it’s going to be a personal connection.

Engagement Strategy Four: Survey your

franchisees frequently. Ask about how well your training, marketing and technology are working. Ask about everything! And surveying owners only once a year is

not enough. If you have an upcoming

conference for your franchise, for example, ask your owners to suggest what should

happen at it. What are the key topics you are making more money, you are going to have a better Item 19. And we know that the stronger the Item 19 on your Franchise Disclosure Document, the more likely it is that potential owners of your franchise will want to buy.

Five Proven Ways to Build Engagement in Your Current Franchise Owners Here are five proven, powerful practices that will increase the levels of engagement among your franchisees.

Engagement Strategy One: Create regional networking groups where all your franchisees are active. Regional networking groups are quite simple. You simply break your franchise system into regions. Owners from those regions can meet monthly or quarterly to network, connect and discuss business issues. These groups offer a surprisingly effective way to build engagement.

Engagement Strategy Two: Establish advisory councils. This can be a council

should talk about? Get them involved and watch engagement soar.

Engagement Strategy Five: Have a

great mindset. If you truly believe that

your franchise has something important to contribute to the world, that attitude

will show, and it will engage people. You

can’t fake this. When you really have that mindset, it is a difference-maker.

In Summary . . .

Why make it hard to sell your franchises?

If you have great validation from current

owners, a better Item 19 and other strong

indicators, people are going to want to buy.

To encourage that to happen, simply

engage your franchisees by involving them, listening to them and using some of the

proven strategies I have described in this article. What’s very good for business is

also good for selling more franchises. The two goals go hand in hand!

Franchising MAGAZINE USA 17

FRANCHISOR IN DEPTH: WellBiz Brands, Inc.

WellBiz Brands, Inc.

Celebrates Record Franchise Growth in 2021

“

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The leading beauty and wellness platform added two new brands, franchised its first Drybar international location and signed more than 100 franchise agreements WellBiz Brands, Inc., the preeminent beauty and wellness platform, shared 2021 results from the recordbreaking year the company experienced.

expanding to new communities around the country. Trends continue to point to the resiliency of personal services which was evident in the double-digit sales growth compared to 2019, one of the primary barometers for the overall health of its business.

With nearly $500M in systemwide sales, close to 900 locations and 250,000 members, 2021 marked a year of tremendous growth for the company. The WellBiz Brands portfolio features category leaders including Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage®, and Fitness Together®.

“WellBiz Brands’ growth is driven by category leading brands that deliver bestin-class, personalized services, leaving guests feeling empowered and confident.

As the expert in brands that affluent female consumers love, we are dedicated to creating customer-centric experiences that create brand loyalty,” said Jeremy Morgan, WellBiz Brands’ CEO. “The demand for self-care, whether it be a blow-out before a big event or a massage as part of your wellness routine, is truly limitless.

In 2021, the brands managed by WellBiz Brands signed over 100 new franchise agreements expanding its category leading concepts in major markets as well as 18 Franchising MAGAZINE USA

WellBiz Brands is the perfect fit for experienced franchisees looking to expand into new concepts or the entrepreneur looking to start their own business for the first time.”

In 2021, the company added Drybar and Radiant Waxing to its portfolio, solidifying its place as the leading curator of beauty and wellness brands. Within months of acquiring the franchise rights for Drybar, the leading blow dry bar salon, WellBiz Brands signed a franchise agreement with Harrods, which opened the brand’s first international Drybar location in its flagship store in Knightsbridge, London, England. This year these iconic brands will work together to open up Drybar shops in Edinburgh, Scotland and multiple H beauty stores. Radiant Waxing, a newly rebranded

company, is the portfolio’s first waxing concept. With its modern and chic studios and a selection of specially formulated pre and post-wax skin care products, this emerging band is positioned for incredible growth.

WellBiz Brands’ growth is driven by “category leading brands that deliver

best-in-class, personalized services, eaving guests feeling empowered and confident.

”

Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands is the future of membership-based brands. With an expertise in digital marketing, the company developed a cross-brand digital marketing program that drives effective member acquisition strategies, creating a worldclass membership ecosystem. The company also provides service provider retention and attraction tools, giving franchisees the leading edge in their industries. WellBiz Brands’ has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, and was recently honored with the 2021 Franchising@WORK Silver award by Franchise Business Review.

With a diversified portfolio of beauty and wellness brands, WellBiz Brands offers experienced and prospective entrepreneurs’ opportunities to find a business that fits both their passions and their goals. For more information please visit: WellBizbrands.com.

About WellBiz Brands, Inc. WellBiz Brands, Inc. is the preeminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio features category leaders including Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage®, and Fitness Together®. With an expertise in digital marketing, the company developed a cross-brand digital marketing program that drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBiz One, a proprietary technology platform, enhances studio operations for franchise owners driving member engagement and retention. With in-house expertise in supply chain management, e-commerce and product innovation, WellBiz provides its franchisees with a leading edge in their industries. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands is the future of customer-centric, membershipbased brands. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, among others. For more information visit: WellBizbrands.com.

Franchising MAGAZINE USA 19

have your say: Paul Schmidgall | Fire & Rice

Fire & Rice Suspends Fees to Help Franchisees Recover

In an unusual move, paella catering franchisor Fire & Rice abated all royalty and marketing fees for its franchisees for 20 months.

Chef Paul Schmidgall is so devoted to the success of Fire & Rice franchisees that he decided they didn’t have to pay any royalty or marketing fees for 20 months of the pandemic.

Schmidgall is the founder of Fire & Rice, a Naples, Fla.-based catering company specializing in preparing paellas for corporate events, private parties, family reunions, farmers’ markets, festivals and other social gatherings. Entrepreneurs who buy a Fire & Rice franchise get everything they need, from a van or trailer to burners, recipes and utensils.

When the pandemic shutdowns started in March 2020, Schmidgall unilaterally abated franchise fees, including 6% on 20 Franchising MAGAZINE USA

gross sales, 1% for marketing and 1% for national advertising despite the fact that franchisees were contractually obligated to pay these fees. He reasoned that franchisees needed to save money to shore up their businesses as catering cratered.

“I’m the relationship business, I’ll take the hit to help them survive,” he explains.

Mich. Indeed, there was no clause in the franchise documents that would allow a franchisee to stop paying fees in case of a major disaster such as a pandemic. “It helped us financially get through uncertain times, it was one of the line items I didn’t have to worry about,” Neveau says.

The waiving of fees raised eyebrows in the industry. “We don’t know of any smaller franchisor that has forgiven fees for the entire duration of the pandemic,” says Tom Parks, president of Premier Franchise Solutions, which is handling franchise sales for the company.

“I was shocked,” says Annabelle Johnson, a Fire & Rice franchisee in Hilton Head, S.C. “It really reinforced to us what a good decision it was to be a Fire & Rice franchise because when things get tough, Paul stands behind you. It was very heartfelt and kind and generous. A lot of franchisors would not do that.”

Franchisees say Schmidgall’s decision to abate fees was a welcome surprise.

“We didn’t expect him to do that,” says Nick Neveau, a franchisee in Lansing,

The fee abatements allowed franchisees to survive the worst of the pandemic as food operations were considered essential businesses and Fire & Rice franchisees

want to help Fire & Rice get more dots on the map and more locations on the back of our tee shirts,” he says.

Fact is, community service is a big part of Fire & Rice’s growth strategy. Instead of paying a substantial marketing fee to the franchise company, Fire & Rice mandates franchisees to spend 5% of sales in their own markets. “I want to make sure they invest in their community,” says Schmidgall, noting that the franchise company survived on retained earnings.

were permitted to sell paella at open-air markets. They also provided pickup and delivery services while making plans for the return of private catering and special events.

For Neveau, the savings also meant he could plot his expansion to areas such as Sarasota, Fla., in the winter months when business in northern states slows. “We

The cost to own a Fire & Rice franchise is $25,000 for the franchise fee and $30,000 to $70,000 depending on which package a franchisee selects. This includes equipment that includes a trailer or a van, the tent and all the supplies for a 100-person catered event. Fire & Rice also suggests franchisees have $20,000 to $25,000 in liquid assets.

Fire & Rice chefs prepare the Spanish dish of rice, saffron, seafood and meats in a large shallow pan over an open flame using traditional ingredients and methods. Chefs arrive with all the equipment and utensils, preparing the meal in front of the guests.

About Fire & Rice Fire & Rice is a catering company specializing in preparing paellas for corporate events, private parties, family reunions, farmers’ markets, festivals and other social gatherings.

Fire & Rice chefs prepare the Spanish dish of rice, saffron, seafood and meats in a large shallow pan over an open flame using traditional ingredients and methods. Chefs arrive with all the equipment and utensils, preparing the meal in front of the guests. Headquartered in Naples, Fla., the company has expanded to Fort Myers and Sarasota in Florida and in Michigan, Minnesota and South Carolina. For more information about acquiring a Fire & Rice franchise, fireandrice.us For more information about acquiring a Fire & Rice franchise, contact Tom Parks, Premier Franchise Solutions, 517-763-3661, tparks@premierfb.com.

Franchising MAGAZINE USA 21

FRANCHISE IN FOCUS: Big Chicken

Shaquille O’Neal Owned Big Chicken Announces Plans to Expand to West Texas and Oklahoma Successful Multi-Unit Franchisee Signs Agreement to Introduce Hit Fast-Casual Chicken Concept Into Several Markets

Big Chicken, the star-powered fast casual chicken concept founded by basketball Hall of Famer and celebrated entrepreneur Shaquille O’Neal, announced today that Coby Jones, an accomplished restaurant franchise investor with over 20 years of industry experience, has signed a multiunit agreement to open six units across West Texas and Central Oklahoma.

“I’ve worked in restaurants for nearly my entire life, and Big Chicken is unmatched in its category. The way the concept has been developed from operations and innovation standpoints is truly amazing.

The brand story, the leadership team and the menu are all clear differentiators. I am blown away,” said Jones, who prior to owning and operating restaurants held executive sales positions in the high-end wine industry. “Plus, to be in the same business family as Shaquille O’Neal means we instantly have fantastic credibility given his entrepreneurial successes.”

As one of the top franchisees in the

22 Franchising MAGAZINE USA

I’ve worked in restaurants for nearly my entire life, and Big “ Chicken is unmatched in its category. The way the concept has been developed from operations and innovation standpoints is truly amazing.

”

About BIG CHICKEN Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multinational, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal.

With two locations currently open and several in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising.

a pair of powerful ownership group partners, including: Firehouse Subs system, Jones’ restaurant career began back in 1989 when he worked at a local restaurant group in Lubbock. After graduating from Texas Tech University, Jones moved to Atlanta and began working at Buckhead Life Restaurant Group as a beverage manager.

From there, he spent time in the fine dining sector, working as a fine wines sales associate and state manager for brands like Fosters Wine Estates. Jones opened his first Firehouse Subs franchise in 2012 in his home Lubbock, Texas market, and has since expanded to 9 locations across West Texas and Oklahoma. He plans to leverage his experience in the industry and as a business owner as he expands Big Chicken in the Sooner and Lone Star States.

“Coby has quickly become one of my favorite people in the restaurant and franchise industries. When we met with him, we were immediately impressed with his experience, industry know-how, and his desire to partner with us to make

our company as strong as possible.” said Big Chicken CEO Josh Halpern. “As we continue our targeted expansion across the country, Coby is exactly the kind of entrepreneur we’re looking to grow with.

We look forward to supporting him as he introduces Big Chicken to West Texas and Oklahoma.”

In addition to the agreement with Jones, Big Chicken recently announced its upcoming franchise expansion into the Chicagoland, Metro Phoenix and Greater Los Angeles Markets. Current locations are also open in Los Angeles, Las Vegas, Seattle’s Climate Pledge Arena, metroNew York’s UBS Arena and on two Carnival Cruise ships. Tailored for skilled restaurant owner/operator groups, like Jones, the franchise investment has been designed to align with successful, multiunit investors who want to become part of Shaquille’s dream team.

Along with O’Neal, the championship pedigree behind Big Chicken includes

• Authentic Brands (ABG), a brand development, marketing and entertainment company, which owns a portfolio of iconic and world-renowned brands including Sports Illustrated, Elvis Presley and Forever 21.

• JRS Hospitality, Las Vegas’ leading events and catering company with a reputation for hosting top tier parties, private dining and corporate gatherings at its iconic venues such as Cabo Wabo, Hexx, and Beer Park.

Ideal franchisees are multi-unit operators who trust and understand the established system Big Chicken has in place and have the capital to open several units. Restaurant experience — whether traditional or not — is preferred, but not required. With significant interest from new owners, franchise investors will have the advantage to join a brand on the cusp of worldwide expansion.

To learn more about the Big Chicken franchise opportunity, visit www. bigchicken.com/franchise-information.

Franchising MAGAZINE USA 23

GLOBAL

EXPANSION

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We can help to put your franchise

system in an operational position to attract successful franchisees.

We are members of the IFA and other respected organisations.

The transition process can be

daunting, but we know the trusted

business and legal players who can take you through the first minefield.

Constant changes within the codes of conduct can create a massive challenge to franchise systems

wanting to move outside of their established markets.

With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business

of selling franchise systems direct to franchisees for over 35 years.

24 Franchising MAGAZINE USA

For an initial discussion, please contact

globalpublishers@icloud.com

april 2022

zips cleaners Building Momentum “To infinity and beyond”

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3 tips for turning a passion into a successful career

women owned franchise systems Franchising MAGAZINE USA 25

Don’t miss an issue

Get the App COVER STORY: GIRLKIN LASHES

Kim designed GIRLKIN “ Lashes with two principles in mind: an exclusive customer experience and stunning lashes, of course.

”

market as her leadership has been in everything she has touched.

Married and raising four amazing boys, Kim enjoys volunteering and supporting our youth through sports, crafts, and community activities. GIRLKIN encourages getting involved in the local community in whatever way is possible.

A large part of the community that Kim knows is working mothers. She wanted to give back to those mothers, to provide them with a luxury experience – an oasis where they can feel pampered, even if just for an hour every few weeks.

GIRLKIN LASHES DRIVEN TO EMPOWER GIRLKIN Lashes is a luxury lash lounge built on a premium experience paired with the highest quality lash services.

While the lash and brow industry is rapidly growing, GIRLKIN believes that products and service standards cannot be compromised.

They are committed to giving their clients, affectionately called GIRLies, expert advice, and recommendations on services, styles, treatments, and availability. As a result, every customer gets a luxurious and comfortable experience; the customers’ time, satisfaction, and trust are their top priority.

10 FRANCHISING MAGAZINE USA

Kim designed GIRLKIN Lashes with two principles in mind: an exclusive customer experience and stunning lashes, of course. Kim started lashing from her living room in 2016 and quickly built a clientele of hundreds throughout Maryland, Virginia, and Washington, DC. In 2018, those principles transformed her living room of love and lashes into her luxury lash lounge flagship location in Pikesville, MD. Within three years, Kim was able to add three additional salons to the GIRLKIN brand. The mission is to provide an unmatched experience with gorgeous lashes and unbeatable customer service in a glamorously luxurious environment.

While Kim created GIRLKIN well before her luxury salons, the name divinely foreshadowed a business that empowers

women to feel their best. Intertwined with her passion, GIRLKIN is a play on Kim’s maiden name. GIRLKIN Lashes offers an exciting way to empower women and entrepreneurs in the community. GAINFUL. INFLUENTIAL. RELENTLESS. LADIES KEEPING IN-NETWORK. GIRLKIN believes in the empowerment of all women and their beauty choices.

GIRLKIN is a lifestyle brand. The heart and CEO of GIRLKIN Lashes, Kimberly Fernandez, prides herself on providing her clients with a place of relaxation and solitude through ever-evolving times. Once clients step into the space, they become one of the GIRLies, a part of the GIRLKIN brand, and the driving force behind all GIRLKIN team members. Her passion is infectious and authentically refreshing when you talk to Kim about her business.

Kim is a transformational leader in the beauty and business communities! While sustaining a prosperous 18-year career in Senior Management, she’s built a brand that is just as transforming in the beauty

Every GIRLKIN Lash location (lounge) features sparkling surroundings and a serene, upscale color palette; enjoyable and expert stylists add to the pleasant and ultimate customer experience.

This experience of luxury, coupled with the stunning result, tends to draw sophisticated, successful clientele to GIRLKIN. The primary market for GIRLKIN services is professional women in the 30-year to 50-year age bracket, though, of course, GIRLKIN serves customers of all ages. A typical GIRLie is a professional woman that is required to present themselves well every day but does not have time to spend a great deal of time applying lashes every morning.

In 2021, Kim franchised GIRLKIN (GIRLKIN Franchise, LLC) and her vision to grow GIRLKIN across the globe, providing opportunities for like-minded business warriors with a drive to serve and secure generational wealth. Her first franchise location opened in July 2021 outside of Atlanta in Dacula, Georgia.

GIRLKIN does not just stop at offering their services, they also use their own

exclusive GIRLKIN brand, high-quality, professional products. Each team member is equipped with the tools they need to provide the experience the customer expects. All artists are double and triple certified in eyelash extensions and are insured. GIRLKIN offers licensed esthetician services, including adhering professional eyelash extensions. They are empowering their employees and franchise owners by providing the opportunity to expand services to provide customers with the ultimate beauty experience. Services can include but are not limited to brow tint, lash tint, brow shaping, brow lamination, facials, microblading, waxing, make-up, and other esthetic and nail services.

GIRLKIN has created a supportive environment between the executive, administrative and stylist teams. This is also mirrored in the franchise model.

GIRLKIN believes: the customer is always our top priority and is always considered first in what we do. The GIRLKIN Lashes employment opportunity is for high-performing, motivated customersavvy professionals. They only hire the best—polished, passionate and personable. GIRLKIN franchise owners can expect benefits like a strong identity, thorough education and training programs (initial and ongoing), quality products, commitment to keep improving the business model, rewarding business based on satisfying customers, and competitive, successful and sustainable business model.

GIRLies that come to a GIRLKIN location can expect the same service and atmosphere no matter when or where they go. Kim’s unique technique for lashing includes; not adhering to multiple natural lashes together, comfortable, custom design

set of lashes, and 1:1 personal service every time. It’s all in the details; the service beds are comfortable with faux fur, and they VOL 10, ISSUE 5, APRIL 2022 provide blankets, so the customers fall asleep quickly. GIRLKIN gives clients a full, natural, gorgeous look through its superior, one-lash-at-a-time application process. In addition, a custom-built COVER STORY mapping system ensures stylists create the ideal, most flattering design for each eye size and shape.

Keeping the branding on point, eyelash extensions are offered with matching names based on the style of extensions.

For example, GIRLKIN offers School GIRL, Glamour GIRL, GIRL Crush, and Show GIRL. Eyelash extensions are semipermanent, synthetic extensions that are adhered one by one onto each natural lash (not the skin) by using a medical adhesive that lasts 2-4 weeks.

GIRLKIN LASHES

DRIVEN TO EMPOWER

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ENGAGEMENT SELLS FRANCHISES

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contents

WOMEN IN FRANCHISING 30

Cover Story 30 Zips Cleaners: Tiffany Hawkins, Building Momentum

What’s New 28 Franchising News Announcements from the Industry

Feature Article 32 Chris Conner: Women Owned Franchise Systems

Focus

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54 Chantelle Harder: Female Franchisor Owner shares Tips for Giving Your Business a Refresh

Expert Advice 36 Dominique Larouch: 3 Tips for Turning a Passion into a Successful Career 42 Teresa Wanderstadt: 4 Tips for being Successful in a Male Dominated Industry

Have Your Say 34 Katie Kool: From Intern to CEO of Tide Cleaners

Q&A 38 Kim Gubera: Kim Gubera of Pirtek USA

Snapshot 40 Christina Porter: This Business Owner uses Boxing to Celebrate and Inspire Women 44 Sarah Verhey Mcspedon: Business Owner found her Perfect Franchise Match

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48 Kerry Hamilton-Gannaway: This Lifelong Fitness Obsessed Business Owner Breaks Glass Ceilings with Mayweather Boxing + Fitness Franchising MAGAZINE USA 27

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Buff City Soap Brings PlantBased Products to Alexandria

The new store is located at 1416 MacArthur Drive. This will be the fourth Louisiana location to be opened by local owners, Jeff and Stacey Lauseng.

“Our guests fall in love with our products once they find out that they are completely plant-based and handmade by locals in the community,” said Stacey Lauseng. “We pride ourselves on the interactive retail experience we offer each person who walks in through our doors and we can’t wait to begin forming relationships with new Buff City Soap fans here in Alexandria.”

Founded in 2013, Buff City Soap has created a high-quality alternative to commercial soap products full of harsh chemicals, detergents, animal fats, and sulfates.

Each Buff City Soap store offers more than 30 unique and customizable scents across dozens of handcrafted soap products; including its famous soap bars, bath bombs, foaming

Customizable Soap ‘Makery’ to Continue Expansion in Louisiana Buff City Soap – a rapidly expanding handmade retail franchise known for its plant-based soap and body products made instore daily – recently opened its first location in Alexandria.

hand soap, and even laundry soap. The brand’s products are crafted by local artisans at the in-store Makeries, which allow guests to customize the scent and ingredients used in the process to create a unique scent profile.

For more information, please visit www.buffcitysoap.com

Weed Man Lawn Care Reports 21.9% Growth Compared to 2021 Since 2018, Weed Man – the fastest growing lawn care franchise in North America - has grown exponentially, fueled by the rapidly-growing green industry and spike in home service needs.

The 765-plus territory-strong lawn care franchise reported over $259 million in total system wide sales and signed 67 additional territories last year.

“Our organization, built to support the most dedicated, hands-on business owners, had a phenomenal year in 2021, as we surpassed sales projections and continued to celebrate organic growth throughout the U.S.,” said Jennifer Lemcke, CEO of Weed Man. “There are over 1370 trucks on the road to continue providing health and beautification of residential lawns, through our extensive lawn care control, perimeter pest services and mosquito control services through our sub-brand Mosquito Hero.”

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Mosquito Hero, powered by Weed Man, generated over $5.8 million in sales revenue for 2021 alone.

At the company’s annual conference, the franchisor recognized 33 North American franchisees at different revenue tiers.

Recognition consisted of: customer loyalty, Mosquito Hero growth, inbound marketing success, top marketing performance, rookie franchisee spotlights, most improved and emerging leaders within the network, referral engagement, online outreach, brand ambassadors, community champion, and multi-unit franchisee of the year.

The success of Weed Man franchisees is built upon the twin pillars of training and support. Each owner is equipped by the franchisor with all aspects of business operations, including administration, technical, marketing, business planning and budgeting. As an additional layer of local support, every Weed Man franchisee is supported by their experienced regional franchisor who serves as a personal consultant and mentor, providing experience, guidance and encouragement.

East Coast Wings + Grill Promotes Whitney Mann to Executive Vice President of Operations

East Coast Wings + Grill, a full-service casual-dining franchise that spotlights Buffalo wings and fresh crafted burgers, has promoted 18-year company loyalist Whitney Mann to Executive Vice President of Operations.

Mann first joined East Coast Wings + Grill in 2004 as a server at one of its restaurants. Shortly after her career began, her leadership traits and tenacity were recognized, and she was named

General Manager of the King, NC location in 2007. With an eagerness for learning the corporate side of operations, she joined the corporate team as a part-time administrative assistant in 2008. Since joining the corporate team, she has been promoted to Corporate Training Coordinator, Unit Level Systems Analyst, Brand Field Consultant, Director of Functional Analytics and finally VP of Field Operations before settling into her newlyappointed role.

forward to continued success with this amazing brand.”

“Having done every job at the restaurant level and by gaining additional experience at corporate, I have a unique perspective that has helped me provide strong operational guidance across the organization. I know the day-today challenges franchisees and their employees face on the front-lines,” said Mann. “Since my career began with East Coast Wings + Grill 18 years ago, I’ve been focused on going the extra mile – whether it’s for customers, fellow employees or franchisees. I look forward to continuing that approach in my new role and look

“During her long tenure with our brand, much of Whitney’s achievements can be tied to her entrepreneurial spirit and relentless pursuit of providing the highest level of customer service across all the stakeholders in our organization,” said East Cast Wings + Grill CEO, Sam Ballas. “She is truly the embodiment of our corporate mantra, ‘Never Be Satisfied.’ I’m confident our brand will continue to grow under her operational watch.”

In this new role, Mann will focus on sustaining brand growth that has been achieved after a record-breaking 2021.

Her primary objective will be ensuring franchisees and their teams maintain brand compliance, while also closely watching marketing and social media trends to ensure the brand remains an industry leader in offering best-in-class technologies and resources.

For more information about East Coast Wings + Grill franchising opportunities, visit www.eastcoastwingsfranchise.com

Rita’s Italian Ice and Frozen Custard Opens First Casino Location in Rivers Casino Philadelphia Rita’s Italian Ice & Frozen Custard, the beloved brand known for its delicious Italian Ice and Frozen Custard treats, recently opened its first casino shop at the Rivers Casino Philadelphia, located at 1001 N Delaware Ave. The milestone opening is part of Rita’s ongoing strategy to expand into non-traditional locations.

“As a Philly favorite, we’re excited to open within Rivers Casino Philadelphia to create more opportunities for guests to experience Rita’s, especially in a non-traditional, entertainmentfilled atmosphere like a casino,” said Linda Chadwick, CEO of Rita’s Italian Ice & Frozen Custard. “The Rita’s model lends itself well to compact, high-volume spaces, so we expect this new shop will be a positive addition to the casino’s food lineup and a big hit with guests.”

While this opening marks Rita’s first entrance into casinos, this location will join a variety of existing non-traditional units in theme parks and stadiums, and Rita’s first airport location coming soon. The location and build out flexibility of the brand is attracting new sites and even new franchisees, plus it’s creating more opportunity for existing franchisees opting to purchase and expand their existing brick and mortar shops with other nontraditional options, like mobile food trucks and trailers. Due to all the new developments, the Rita’s team is further streamlining processes to support a superior non-traditional performance.

New Rita’s Casino Shop is Part of Brand’s Expansion Strategy to Open in Non-traditional Locations

To learn more about franchise opportunities at Rita’s Italian Ice, please visit: www.ownaritas.com.

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COVER STORY: Tiffany Hawkins | ZIPS CLEANERS

Building Momentum How far can you go with the right drive, know-how, a great team and a strong brand behind you?

Tiffany Hawkins will tell you, “To infinity and beyond.”

When Tiffany Hawkins proudly declares she’s “building momentum,” she means it in more ways than one.

To be sure, she’s referring to Momentum Advisors, the New York-based minorityowned wealth management firm she operates with her business partner Allan Boomer, with nearly $400MM under advisement. Under the Momentum brand, Hawkins and Boomer also co-host a podcast, “The Momentum Advisors Show,” offering personal finance advice, information on entrepreneurship and insight into how to build a successful financial legacy for yourself and your community. The Momentum brand also extends to an insurance brokerage, Momentum Risk Management, and a consulting business, Momentum Franchising, which helps other aspiring business owners get up and running with the franchise concept that fits them best.

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My strongest characteristics are I’m a very strong leader and “ extremely strategic. That’s who I am, to a fault at times, It’s hard for me to just let things happen. ” But Hawkins is also referring to her drive to open, acquire and operate a legion of franchise locations, which currently includes a Retro Fitness site in Maryland, a THE MAX Challenge site in New Jersey and a steadily growing roster of ZIPS Cleaners locations in multiple states.

The franchises are majority-owned by a fund Hawkins and Boomer run, Franklin Morgan Partners.

Hawkins and Boomer started “dating” ZIPS, as they like to describe the process, in 2016 and opened their first store in 2017 in Waldorf, Md. In the past year, they acquired three ZIPS sites in Maryland to add to the two they already owned, then snapped up another three in Indiana

last month, having been hand-picked to do so by the ZIPS corporate team. They now have eight locations, a ninth under construction, a signed agreement to develop 20 more stores in Atlanta, and are in active negotiations to acquire additional stores. They hope to build more sites in Indiana once the dust has settled on their acquisition there, and to find other markets where they can spread the bold yellow ZIPS banner further.

“In my mind, we have a long way to go [in developing ZIPS locations],” Hawkins says. “Allan asks me all the time how far I think we can go, and I answer like Buzz Lightyear – ‘To infinity and beyond.’”

The pace and fervor of their expansion

Allan Boomer, Tiffany’s business partner (Managing Partner of Momentum Advisors/Franchisee of ZIPS and Retro Fitness); Lorie Webber, Manager of Allan and Tiffany’s ZIPS store in Bowie, Md.; Tiffany; and Gina Sanderson, General Manager of their overall operation. This photo was taken at the ZIPS Annual Franchisee Meeting in December 2021, at which Allan and Tiffany’s company won the Trailblazer Award for a second time.

efforts with ZIPS earned Hawkins and Boomer their second Trailblazer Award at the company’s Annual Franchisee Meeting in December, honoring their innovation and creativity in pursuing growth. It also attracted an invitation to join the ZIPS Franchise Advisory Council, which Hawkins eagerly accepted, determined to have a voice in where the garment care industry is heading and how the 70-unit, nationwide brand can best capitalize on that trajectory.

“I can see ZIPSs becoming a household name,” she explains. “There’s a lot of land mass that doesn’t know ZIPS yet and I really feel like it’s my personal mission to be part of the brand’s growth throughout this country.”

It’s not simply the fact that she and Boomer are amassing so many stores that makes Hawkins a standout among her fellow franchisees. It’s also the performance of their locations. Their first ZIPS store in Waldorf became one of the chain’s strongest locations nearly within its first year. The second, located in Bowie, Md., remains the location to which trainees are typically sent and at which prospective franchisees are given a behind-the-scenes tour.

“Tiffany is an ideal franchisee,” notes ZIPS President/CEO Bob Barry. “She sees the benefit of scaling the business.

She believes in our system and holds her team accountable to following it. She understands the value of her employees and takes good care of them, just as she understands the importance of taking good care of the customer. She always has a very positive attitude and is willing to take on challenges. I consider her a true partner in our efforts to and make our brand successful.”

While Boomer oversees overall revenue for the stores and ensures investor money is available when needed for new deals, Hawkins handles day-to-day responsibilities, partnering with her general manager, Gina Sanderson, to keep things running smoothly. Together Hawkins and Sanderson hire and evaluate staff, tweak expenses, manage vendor relationships, maintain equipment, deal with customer claims, explore opportunities for growth

and generally make sure the business process is moving forward at a steady clip.

Though she beams an engaging smile, Hawkins describes herself as a “bad cop,” the one who doesn’t pull punches and pushes hard to get a desired result.

“My strongest characteristics are I’m a very strong leader and extremely strategic.

That’s who I am, to a fault at times,” she says. “It’s hard for me to just let things happen. I always see the bigger picture and make decisions that focus on the bigger picture. Everything that happens in our stores is intentional. People may look at us and say, ‘You guys are lucky; you have the biggest store.’ That’s not luck – it’s very intentional.”

In her past, Hawkins has worked as a media planner, a fashion columnist and features writer, held multiple jobs in marketing and public relations and several other positions in event planning and production. She spent three years as a senior account planning director running CIROC Ultra Premium Vodka and a variety of other brands owned by mogul Sean Combs. Through it all she gained a great appreciation for the power of the brand and for attracting, developing, motivating and empowering people who share your passion for cultivating and protecting it.

“Since Day 1, even when we just had one or two stores, we were always developing our teams,” Hawkins says, noting that she and Boomer bought Sanderson, a strong performer for them at their Retro Fitness location, with them when they joined

the ZIPS family, going through training together and establishing her as a partner in the stores. “We continuously recognize people within our system who are capable of doing more and groom and train them so they’re available as we continue to grow. How we treat our employees is extremely important to us. We have really low turnover, especially with the back of the house. We make sure everyone always feel appreciated. We hear ‘Thank you’ regularly. That culture takes a lot of time and effort to build.”

Her desire to help others achieve their true potential surpasses her efforts to keep employees motivated and with her organization for the long haul. It even extends beyond the work she and Boomer do with clients seeking a franchise of her own. Hawkins is committed to making the franchise sector more welcoming to and supportive of women, whom she sees as having a true and under-appreciated advantage in being business leaders.

“I would like to see franchises market to get more women in the system as owner-operators,” she says. “I don’t’ think there’s an intentional thought around it. I genuinely believe that women are better leaders and so franchises that want to see real growth and success should make more of an effort to attract women. That includes providing a particular level of support, efforts to help them get open, extra financial incentives. There have been formal efforts on behalf of helping professional athletes get into franchises. I’d like to see the same thing for women.”

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FEATURE ACTICLE: Chris Conner | Founder | Franchise Marketing Systems

Women Owned Franchise Systems

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information

The undeniable growth and expansion in women owned businesses around the United States and the world is underway and some of the statistics both in franchising and in small business ownership.

This rising tide for female business ownership is both a very good thing for our overall economy as this demographic has historically been a much lower percentage of the business market which means growth and opportunity for women and also growth for the entire economy with new ideas, new perspective and new business initiatives from female owned firms.

First, let’s get an idea of the scope of overall growth in women owned businesses, the numbers are exciting and staggering in some cases. According to Fundera, 12.3 Million U.S. businesses are owned by women entrepreneurs and generate in excess of $1.8 Trillion in revenues. During 2020, the women started 1,821 new businesses EVERY DAY! What’s even more fantastic is that of the new businesses started, 64% of them were owned by women of color in 2020. In the ten years between 1997 and 32 Franchising MAGAZINE USA

Some of the franchise “ industry’s biggest brands and most established franchise systems have been developed by women owned franchisors.

”

percent from a decade prior. Stunning growth and a market segment that has pushed many franchise brands to shift their marketing and recruitment efforts to not only include women, but to focus on targeting women franchise owners.

This transition has also helped support the growth in many traditionally womenoriented businesses now entering the franchise market and seeing opportunities to scale their brand through franchising.

2007, women owned businesses created over 500,000 new jobs and opportunities for employment. With all this growth and expansion in the overall business market for women, the growth in women owned franchises and franchise brands should be no surprise.

Now, let’s look at the franchise industry and the impact women have had on the franchise market specifically. Women have created opportunities, defined market segments and paved the way for entire markets through the franchise business model. Let’s point to a few specific brands and businesses which are led by strong, innovative women business leaders. Some of the bigger brands include The Bundt Shoppe, which was founded by Ms. Amina Ahmed, which is a unique and high margin retail baked goods franchise brand based in the Colorado market. The business model is beginning to grow quickly in Colorado and surrounding markets.

Kika Stretch is a fantastic example of women owned franchise systems doing exceptionally well in part because of the female perspective and creative energy supplied by Kika DuBose Wise. This

brand has opened almost thirty stretch studios from their New Jersey headquarters to sunny California markets and has defined a entirely new market segment under her leadership. Taria Ramos, the founder of Inspired Cravings, a fantastic Vegan Bakery model is beginning to develop the franchise system from the Virginia Headquarters to throughout the Mid-Atlantic markets and throughout the Southeastern U.S. Ms. Ramos saw a need and a significant market segment that needed representation in a vegan baked goods brand that customers could trust and enjoy, so she took the first steps and launched Inspired Cravings.

Some of the franchise industry’s biggest brands and most established franchise systems have been developed by women owned franchisors, but the increasing trend of franchises being owned by women is also undeniable and proving to be one of the richest opportunities for growing franchise brands. According to the Wall Street Journal, by 2019, women owned over 265,000 franchise businesses in the United States which comprises over 35 percent of all franchises, this is an increase of 24

Women have created opportunities, defined market “ segments and paved the way for entire markets through the franchise business model. ”

Fetewell Events, an event venue services franchise has been developed by Ms. Kate Ansari, a influential and fantastically creative entrepreneur in the Washington D.C. area markets. The model is beginning to franchise throughout the region and expand into the Mid-Atlantic markets.

The Meta Frequency Franchise, a healing and wellness franchise founded by Lysa Bozel has created a business model selling crystals and personal development services was launched in the last year from the Tampa, Florida market. Kemskin Beauty is a beauty services brand founded by Ms. Natiya Hood which offers a wide range of skincare, waxing and beauty services which was brought to market recently and offers a fantastic beauty services franchise.

Harlem Zen, a beauty services brand focused on women of color was franchised in 2019 by Ms. Angela McTair in Atlanta.

The brand was innovative, the first of it’s kind to offer services specifically tailored to women in this demographic and has been enormously well received in a very short time period. All of these franchise systems and more, are part of this fantastic growth in female owned franchise growth.

Today, more than ever in history, women are a force in the business community and the impact they have is growing every day.

If you are franchising your business, you cannot ignore the opportunity to make your franchise appealing and welcoming to women owned franchise brands.

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HAVE YOUR SAY: Katie Kool | CEO of Tide Cleaners

From Intern to

CEO of Tide Cleaners Katie Kool, a mother, wife, daughter, friend, mentor, and CEO of Tide Cleaners. Katie is a woman who wears many hats, both personally and professionally.

A native Midwesterner, she’s maintained a steadfast career with Proctor & Gamble after taking a leap with a summer internship. When she isn’t dedicating herself to growing Tide Cleaners, she’s the proud finance director of a Haitian nonprofit that has given hundreds of schoolchildren a brighter future and provides clean water to their community.

With more than 25 years at Proctor & Gamble, Katie Kool, CEO of Tide Cleaners, has proven herself a proactive leader and visionary gamechanger. Katie has surprised even herself with her long and abundant career that started with an internship.

With a double major in psychology and economics, she decided to pursue her MBA at Washington University in St. Louis.

During that time, she began an internship with Proctor & Gamble in finance and accounting. From there, her prosperous, life-long career began.

“At P&G, they pushed me to be a master in finance and accounting,” said Katie, “But that wasn’t all. I became exposed to every aspect of the business. I’d work on the floor with producers. I’d work with sales and learn firsthand about our customers. I had the opportunity to work in marketing and research and so much more. I never stopped learning.”

Rising rapidly in ranks, Katie advanced from her summer internship into positions like Laundry Financial Analysis Director, America’s General Ledger, Affiliates Senior Director, Global Operations Sales

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Finance Director, and Investor Relations Vice President. Now the current CEO, it’s safe to say Katie has worn many hats in this industry-leading company.

Her influence is undeniable. What started as only 35 Tide Cleaners locations when Katie joined the team has now skyrocketed to 187 stores, 16 cities with locker dropoff locations, a presence on 27 college campuses, and is only growing.

Adjusting and Growing in the Face of Challenges The dry-cleaning industry is making strides after being stressed by the COVID19 pandemic. While working to navigate the effects that the virus had on the world, Katie and her team decided to reinvent and rejuvenate dry-cleaning by leaning heavily into seeing how technology could help the customers they serve. “ ’Life, not Laundry’ was born because we recognize everyone needs clean clothes, but everyone is also hungry for convenience,” says Katie. “We believe that through technology and excellent service we’ve created a solid foundation built to thrive.”

Throughout Katie’s extraordinary career, she has made it her mission to turn Tide Cleaners into the nation’s leading ondemand dry cleaning and laundry service franchise. Even before COVID-19, Tide was brimming with ideas of contactless features to benefit customers’ convenience.

Just one of their many services that were ahead of the curve is the wash-and-fold option. The service gives people their valuable time back to spend with their families and friends. Customers can drop off their dirty laundry and pick it up with their belongings washed and ready to be put away. With services like this one, Tide Cleaners is changing how they interact with their customers’ daily lives.

Life, not Laundry’ was born because we “ recognize everyone needs clean clothes, but everyone is also hungry for convenience. ” “Our intention is to make the act of drycleaning easy. We want to make the act of cleaning clothes an easy one,” said Katie.

“It’s why we offer drive-thru and drop-off lockers. There’s no reason for the drycleaning experience to be stressful. Our ultimate goal is to provide our guests with simplicity, directness, and quality.”

Tide Cleaners is a brick-and-mortar dry cleaning and laundry facility based in Cincinnati, Ohio. Tide, in partnership with Agile Pursuits Franchising Inc., a subsidiary of Proctor & Gamble, opened its first Tide Cleaners location in 2008. Some things that set Tide apart from the rest are 24-hour access to drop off and pick up clothes, valet service at your car door for your convenience, and all the proprietary processes and products that make Tide Cleaners the most trusted name in the cleaning industry.

Becoming a Great Leader Katie is a firm believer that the best leaders are the ones who understand how the company works from the ground up.

There’s a difference between reading a job description and having a fundamental understanding of how things work via experience. Katie prides herself on being a “learner.” For an industry that’s been around a long time, it’s important that she not get caught up in the mastery and mundane of the business. She makes it a priority to constantly challenge herself and the status quo.

“It’s important to not be a ‘knower’ in the industry, but to always be learning,” said Katie. “To me, when you really listen and hear what your employees are telling you, it’s when you can create solutions that really work and that leads to a greater chance of thriving.”

In her professional life, Katie says Tide Cleaners is her greatest success. She takes a lot of pride in being able to watch the company grow. Katie acknowledges that

she, and her team, built Tide Cleaners on the shoulders of giants and always understood the standard that was set.

However, with methodical growth, Katie is incredibly proud of her company and the leaps it has grown.

In her personal life, Katie is most proud of being a finance director for a nonprofit.

Aside from being a mother, Katie considers being a part of building a school for more than 300 children in Haiti one of her greatest accomplishments. Not only did they build an entire school that serves pre-k to 9th grade, but they also provide the town’s water supply. Because of Katie and her husband’s hard work, they’ve created a future for hundreds of children and provided a safe place for community members to gather.

Honoring Those That Have Made an Impact Something that sets Tide Cleaners apart from other companies is their intention to promote women in leadership. Katie is honored and humbled to work alongside thought-provoking and empowering women. Ashley Battle is the current COO of the company, while Megan Colvin is the CFO. Both are committed to growing the company and excited to watch it prosper under Katie’s leadership.

Personally, Katie has many role models that have helped mold her into the boss she is today. Three who have given her constant inspiration come to the front of her mind; her dad, her partner in Haiti, and her mentor at Proctor & Gamble. Her dad has shown her all her life how to always do what’s right. Her partner in Haiti, Gabirlle Arel, helps to inspire her with her work ethic and dedication, and her mentor Terry Listoll, has been a mentor towards her since her first assignment at P&G. Katie says Terry often displayed more faith in her than she did herself.

As an agent of change, Katie Kool brings creative business thinking into her organization, which attracts great people to her team. Katie makes it her mission to ensure a safe, accountable, and supportive atmosphere that aims to benefit every aspect of business and growth, no matter if you’re an employee or a potential Franchising MAGAZINE USA 35

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expert advice: Dominique Laroche | Owner of Play It Again Sports | Cornwall, Ontario

Women in Franchising: 3 Tips for Turning a Passion into a Successful Career There is an old saying that if you do what you love, you will never work a day in your life.

Fueling your passions can be a great way to finding a potential career and identify new industries.

Dominique Laroche started playing hockey at the age of eight and continued to play in youth hockey leagues throughout her childhood. She then went on to play on the National Women’s Hockey League for the Ottawa Raiders and the Quebec Avalanche.

During this time, she was also working part-time for her father at Play It Again Sports®, a resale franchise that sells quality used sports and fitness equipment.

After five years of playing professional hockey, Laroche retired after receiving a career-ending knee injury and began working at her family’s Play It Again Sports location full-time. After her father retired in 2013, Laroche embarked on her next journey – entrepreneurship, becoming the new owner and manager of Play It Again Sports.

Providing local athletes access to quality used and affordable sporting equipment, she is a hero in her community. As a former athlete herself, she recognizes that accessible and inexpensive gear determines if a child is able to pursue their passion or not. Using her passion of sports to pave her career path, Dominique has some tips for entrepreneurs who want to turn their passions into a lifetime career.

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Reflect and Explore your Passions Sports had always played a huge part in Laroche’s life. She loved how participating in sports made her feel, and wanted to provide that same feeling for kids in her community. When it was time to exit the professional hockey world, she followed her heart and knew that her passion for sports would be fulfilled in a new way, working with her father at Play It Again Sports.

Whether you are just starting your career “ or looking for a change, it can help to look at activities and hobbies that bring you joy and excitement.

”

Whether you are just starting your career or looking for a change, it can help to look at activities and hobbies that bring you joy and excitement. Identifying these interests can help you explore new industries and jobs that you may not have considered before. If you enjoy reading, consider opening a used book store, becoming a writer or librarian. When you start to think like this, the options are endless and can create a huge list of careers you can then start to research.

Utilize your Expertise and Knowledge Paving a career path around your passions can utilize your experience and knowledge of the industry. It’s important to know a lot about the industry you are trying to enter. Instead of starting from scratch, try building off of that list of hobbies or interests you have created and start to note the industries you know a lot about. When you have prior knowledge, it can help make the transition more effortless and can set you up for success.

Owning and managing a sporting goods store that buys and sells quality used sporting equipment means that Laroche uses her experience and knowledge daily.

Whether it’s helping a child find the best hockey stick for their skill level or pricing equipment lower than industry standards, Laroche is utilizing her vast experience from years of playing sports. Though not a requirement for success, all of Laroche’s employees are athletes. She has seen how important that experience can be when giving guidance and selling products to customers.

Apply Past Skills to New Opportunities What’s great about learning new skills is that they can be utilized in many different ways. Playing hockey throughout her childhood helped Laroche develop a strong work ethic, leadership skills, and the ability to work as a teammate. When transitioning to her new career at Play It Again Sports, she applied all of these skills to this new role. Laroche liked being a leader and captain on her hockey team, which motivated her to use these valuable skills when it came to taking over her father’s store and becoming a successful business owner.

Identify your hard and soft skills, and look at where else they can be applied in both your professional and personal life.

Having a hobby of painting or crafting can teach patience, detail-orientation, and creativeness. All of these skills can be transferred into your career and can help

you recognize what jobs may be a good fit for your personality. The key to any success is being able to recognize your strengths and opportunities and build off them.

At the end of the day, everyone wants to have a job that they love. So, it’s important to take the time to research and find what opportunities would be the best fit for you.

Everyone is different, and you need to find a career that will utilize your skills to make sure you are set up for success.

Finding a career based on your passions is a great way to do this.

Play it Again Sports® is just one of many franchising opportunities that Winmark – the Resale Company® offers, their other brands include Once Upon A Child®, Plato’s Closet®, Music Go Round®, and Style Encore®. If you are interested in learning more about franchise opportunities with Winmark you can visit winmarkfranchises.com.

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Q&A: Kim Gubera

Q&A

with Kim Gubera of Pirtek USA Kim Gubera – CEO and President of PIRTEK USA Kim Gubera is one of the very few female CEOs in the global hydraulics industry and she has successfully led PIRTEK USA, a B2B onsite and retail hydraulic hose service business, not only through a global pandemic but also to the third fastest-growing franchise based on unit percentage.

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When the pandemic hit, PIRTEK USA’s services were quickly declared as essential, but the company didn’t allow this to slow down efforts to reach out to clients and offer additional customer service.

Instead, they accelerated their outreach

using technology upgrades, increased their

support to franchisees, supplied on-site and curb-side-pickups, and even went as far

as moving staff and customer interaction

under tents outside their brick-and-mortar stores.

Gubera’s leadership during the pandemic is linked to her personal perseverance. She grew up in a low-income, single-parent household. It took her 9 years to finish her education while taking care of her child.

Starting in finance, she didn’t expect to find herself in a franchising role – yet now she harnesses her strength and work ethic as the CEO of a hydraulic hose franchise. Today she has helped PIRTEK USA surpassed their goals for 2021 despite COVID.

What is your advice for women seeking mentors for professional growth?

In most cases, you need to ask. Ask those whose business knowledge and/or leadership styles that you admire for help.

That is not always the easiest thing to do but you can’t expect others to just choose you as a mentee.

I would not recommend that women only seek out women mentors necessarily. It’s more about how much that mentor can contribute to your career growth rather than their gender. And then, be prepared to do the work. Most of the responsibility will fall to you to ask when you need their input, to arrange meetings, and then, of course, you must be willing to do the work they suggest. That work might mean more education/learning, exercising more flexibility, more introspection, change… none of these things are easy.

The final thing would be to change mentors if conditions warrant. People change and you may outgrow a mentor, or they may move on to do other things. Maybe they

I feel like what has primarily led me to where I am is that I “ work hard, and I have high standards. I will outwork everyone, and the quality of my work will be of the highest quality… always, consistently.

”

have contributed all to you that they can.

Make sure you both are evaluating how the arrangement is working for each of you. In a perfect scenario, it is a reciprocal relationship where both parties are learning from each other.

Can you share some of your experiences that help you reach the top of your organization?

I feel like what has primarily led me to where I am is that I work hard, and I have high standards. I will outwork everyone, and the quality of my work will be of the highest quality…always, consistently. This is not out of a competitive spirit but rather just my philosophy of giving my best to everything I do.

Another factor that has helped me get to where I am today is based on some advice I received about seven years ago.

That advice was to ‘find my voice’. Even though I am a very opinionated person, something always held me back from speaking up about 90% of the time. Some of that could be my personality, some of it might be cultural norms. About six years ago, however, I decided that I had to use my voice and share my opinions. I did have a lot to contribute. I had education, I had experience, and I had years of progressive growth in business. Wasn’t it my responsibility to the organization or to my teammates to share that? By looking at it from that perspective, I started speaking up and the results were astonishing to me… in a good way.

Finally, I am very focused on staying relevant and improving. I want to keep growing and evolving. I keep in close touch with my mentors, and I really LISTEN to what they tell me. I continue to work on ‘me’. Stay relevant and stay engaged!

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WO M EN I N FR A NCH I S I N G fe at u r e

snapshot: Christina Porter | Owner | Mayweather Boxing + Fitness in Pflugerville, Texas

This Business Owner Uses

Boxing to Celebrate and Inspire Women I feel so proud to be part of the Mayweather Boxing + Fitness franchise family. Having the opportunity to work in a category I am passionate about like fitness is a dream come true itself, but working for a company that cares so much about their franchise partners and members like Mayweather Boxing + Fitness makes me feel like I have hit the ultimate jackpot.

For me, the most important thing about being a female franchisee is ensuring that I am giving back to the community that has given so much to me, and especially taking the time to lift up the other women within it. I knew that Mayweather Boxing + Fitness was the right fit for me when they stressed how important giving back to the community is to their brand because it completely aligns with my mission to help connect women with each other to make the world a better place. Through this unique group boxing fitness concept, I have the chance to build a community of strong women who will help each other succeed and encourage everyone to achieve their health and wellness goals.

My entire career in the fitness industry has revolved around celebrating the accomplishments of other women and setting an example for my two young daughters. As a mother, I want my children to exhibit courage, strength, a good work ethic, and a have positive outlook on life, so I must show them how to do so by doing all of those things myself. My daughters are my daily reminder that being a great leader takes patience, perseverance, and a true love for those you lead, and I try my best every day to make sure that I live and breathe those qualities.

I am so proud of the success I have achieved as a woman in maledominated spaces like fitness and franchising. While I have been employed as a Federal Investigator with the Bureau of Alcohol, Tobacco, Firearms & Explosives for the past 19 years, I have also been able to pursue my passions for fitness and traveling. From playing basketball and volleyball competitively since the age of six, to now competing in national fitness challenges such as Cross Fit challenges and obstacle races, I have been an athlete for nearly my entire life and it has truly helped shape me into the person that I am today. I feel so blessed that I can use the skills that I have gained throughout my whole life as well as being a certified personal trainer and apply them to my role as a Mayweather Boxing + Fitness franchisee to make a positive difference in other women’s lives.

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Christina Porter – Owner of Mayweather Boxing + Fitness in Pflugerville, Texas

“

My entire career in the fitness industry has revolved around celebrating the accomplishments of other women and setting an example for my two young daughters. As a mother, I want my children to exhibit courage, strength, a good work ethic.

”

My advice for aspiring female entrepreneurs, especially those who are looking to get into the fitness industry, is to go after your goals. As long as you are passionate about what you are doing, you can make anything happen. We are often our biggest critics, so being confident in yourself and your business is the ultimate key to success. Do not be discouraged by the industry standards or be afraid to dream big and chase hard. All the necessary work you put into your business is what you get out of it so make it count.

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WO M EN I N FR A NCH I S I N G fe at u r e

expert advice: Teresa Wanderstadt | Owner | SpeeDee Oil Change & Auto Service of Davis, CA

Women in Franchising:

Four Tips for Being Successful in a Male-Dominated Industry Being a female entrepreneur has become more widely accepted and pursued, but it can still be intimidating entering a male-dominated industry.

Remember that passion alone is not enough. You have to prioritize an understanding of the business – from competence in team management, finances, operations, and marketing while also placing immense value on exceptional customer service.

Trades like automotive, construction, and manufacturing are typically owned and worked in by men. But just because an industry is coined “male-dominated” doesn’t mean that women can’t thrive in that field. In fact, there are currently thousands of women who are successful in these industries and are inspiring future women entrepreneurs.

to success. Learn from their mistakes and successes, so you can minimize the former and maximize the latter. Mentors have taken this path before and bring knowledge and experience to help you move forward and make smarter business decisions.

They’ll also help you stay accountable and inspire you to achieve your goals.

The below tips are to help inspire women entrepreneurs to take on opportunities in male-dominated industries.

Do your Research and 1 Grow your Industry Knowledge When entering a new industry, whether in a new position or business, it is important to do your research. Learning about industry terminology, details on products and services, the different positions within the company, and the technology used to service clients, can help set you on the right track quickly. This research will help you build a deeper knowledge of the ins and outs of the industry you are considering entering into and help you build the confidence needed to thrive.

You can also try to connect with leaders who work in the trades you are interested in. This is a great way to speak with someone working in the field and possibly find a mentor. Having someone to learn from and bounce ideas off of is paramount 42 Franchising MAGAZINE USA

“

”

During her 11 years as cashier and manager, Wanderstadt had the opportunity to learn about all of the services and roles at SpeeDee as she progressed through the ranks. Her job also gave her the chance to create long lasting relationships with team members and customers. When she did become the owner in 2006, she felt confident and prepared because of all her past experiences and ongoing commitment to learning.

2

Create a Name for Yourself

You might not be automatically respected in a male-dominated industry, but there is a way to earn it. By being knowledgeable about your business and excelling in customer service, you can win over any skeptic and start to make a name for yourself.

Remember that passion alone is not enough. You have to prioritize an understanding of the business – from competence in team management, finances, operations, and marketing while also

placing immense value on exceptional customer service.

When Wanderstadt first stepped into the management position, she received some pushback from customers who struggled to respect her as the manager. As she continued to prove her industry knowledge and great customer service, she began to see customers and her staff respect her, and not question her expertise. She worked hard to create great relationships with her customers and now most of her referrals come in asking for her by name.

Though it may be a challenging start, the more your business begins to grow and succeed, the more respect you will receive.

Involved in Your 3Get Community

In a world that is filled with corporate chain stores, people love to see small businesses do well. The more they see your small business included in the community, the more likely they are to support it.

To create a long-lasting business in any industry, it is important to get involved in the community surrounding your business.

This could be sponsoring the local kids’ baseball team, hosting a charity donation or drive, wearing your business logo proudly on a shirt around town, or setting up a booth at the summer carnival.

There are tons of ways to get involved in

“

Running a business by yourself can be challenging, and that is why it’s important to build a support system that you can trust and lean on.

Franchising makes that part easy with the built-in support system of industry veterans ready to help with anything.

Teresa Wanderstadt started working at SpeeDee Oil Change & Auto Service® of Davis, California in 1995.

She worked her way up in the company from cashier, to manager, and then, when the past owner decided to retire in 2006, she bought the franchise. Now, 15 years later, Wanderstadt credits her success and longevity in the automotive aftermarket industry to her willingness to adapt and learn.

To learn more about SpeeDee Oil Change & Auto Service franchise opportunities, you can visit https://speedeeoilfranchise.com.

”

your community and it only takes a little creativity and effort. This is the true key to outlasting big chain stores that don’t make an effort to get to know the community they serve, and win the support of locals.

4

Utilize your Support System

Running a business by yourself can be challenging, and that is why it’s important to build a support system that you can trust and lean on. Franchising makes that part easy with the built-in support system

of industry veterans ready to help with anything.

Though the automotive industry and many

Wanderstadt credits a lot of her success to the great support system SpeeDee has given her throughout her years as a franchisee. With great franchisee support and training programs through FullSpeed University, an online training platform that has over 250 classes and certification courses, she has an endless supply of resources to help train her staff and run a successful business.

to grow with more female entrepreneurs,

male-dominated trades are continuing there is still a lot of change that needs

to come. That will only happen if more

women take the risk to join these industries and change the stigma. Women can truly do anything they set out to do, and it is

leaders in the industry like Wanderstadt who will inspire a future generation of entrepreneurial women.

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snapshot: Sara Verhey McSpedon | Owner | Mayweather Boxing + Fitness locations in Chicago, Illinois

This Boxer and Business Owner Found Her

Perfect Franchise Match Prior to opening my Mayweather Boxing + Fitness location, I spent 11 years working as a partner in a family business called Pops for Champagne, which is the nation’s most acclaimed champagne bar and Chicago’s most elegant nightclub. After selling that business to new owners in 2018, I took some time off to travel before realizing it was the right time for me to do something where I could make a positive impact in my community by introducing them to a new side of group fitness.

I want to let women across the country “ know that franchising is an amazing opportunity to open your own business and make your dreams come true while having the support of an experienced team to guide you every step of the way.

”

Sara Verhey McSpedon – Owner of the Mayweather Boxing + Fitness locations in Chicago, Illinois

Being a business owner and training boxer, I am no stranger to entering male-dominated spaces and helping to pave the way for other aspiring female entrepreneurs.

Becoming a Mayweather Boxing + Fitness franchisee was the next logical step in my entrepreneurship journey, since it allows me to make a living out of my passion for fitness. This unique opportunity has also given me the chance to build and strengthen a community of people who are looking to achieve their health and wellness goals in an exciting and innovative way like group boxing, making it the perfect fit for my next business venture.

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Mayweather Boxing + Fitness is unlike any other group boxing fitness concept I have seen. Before I discovered the brand, I was boxing at other facilities and fell in love with the physical transformation I was experiencing, so I actually began to write a business plan for a small boutique gym complete with classes that included elements of strength, cardio, and boxing circuit. Once I came across Mayweather Boxing + Fitness, I was blown away by the fact that everything they offer is exactly what I was hoping to create. After doing some more research, I made a trip out to Los Angeles to meet with the corporate team to further discuss how I could join the Mayweather family and transform my dream into a reality. I am so proud to say that I was granted the exclusive rights to open Mayweather Boxing + Fitness studios in Chicago, with plans to open at least five in the city and suburbs. It is my goal to provide a space for individuals of all different fitness levels to get healthy in the body and mind and have a blast while doing it.

I want to let women across the country know that franchising is an amazing opportunity to open your own business and make your dreams come true while having the support of an experienced team to guide you every step of the way. I am incredibly grateful to the Mayweather Boxing + Fitness team for trusting me to represent their brand and to carry on uniting communities through a shared love of boxing and desire to improve their health and wellness.

Boxing is more than a sport and I am committed to helping everyone become the best version of themselves through it. It is a fitness experience not just for professionals and although it may be male-dominated like franchising, there is plenty of room for more women to break into both industries.

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

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a

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Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760 Franchising MAGAZINE USA 45

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focus: Chantelle Harder | Franchisee | Multi-Unit Plato’s Closet and Once Upon A Child

Female Franchise Owner Shares Tips for Giving Your Business a Refresh – How to Pick Yourself Back Up After Failure

Your employees are your biggest “ cheerleaders. When it comes to hiring, hire those you see potential in to develop both personally and professionally alongside your business.

”

Even when you put your heart and soul in to something, things don’t always turn out how you planned. Finding the motivation to pick yourself back up and try again is not always easy, but it can be very rewarding in the long run, especially in business.

Chantelle Harder, multi-unit franchisee of Winmark – the Resale Company®, hit a wall early on in her career. In the early 2000s, Chantelle, her then-husband and his colleague formed one of the first companies to sell life-saving prescriptions online to U.S.-based customers. They were so successful that in 2005, Chantelle sold both of their shares to their business partner and in 2007 she remarried and grew her family to include four kids.

By 2009, Chantelle was ready to go back to work – but only for the right company.

After experiencing the freedom of owning her own business, she was looking for 46 Franchising MAGAZINE USA

something that fit her new lifestyle. That was when she discovered Winmark Corporation®, North America’s leading franchisor of the sustainable resale brands Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. As a parent herself, Chantelle was instantly drawn to Once Upon A Child’s resale concept of gently used children’s clothing and accessories.

She recognized how desirable of a resource a store like this was in her community and knew local families would embrace it.

As perfect of a fit this venture was, Chantelle still had challenges. She experienced a tough first year in business – working 80-hour weeks and losing sales.

Despite this downfall in her plan, Chantelle eventually found the right support system through both her employees and Winmark Corporation.

When starting a business, don’t expect for it to be an instant success, you have to learn the ins and outs while giving your customers time to learn about you and your company. Eventually, she was able

to overcome her struggles and open two Plato’s Closet locations and an additional Once Upon A Child location – becoming a community staple.

Living by her mantra of “Asking for help isn’t a sign a weakness, but a sign of strength,” Chantelle has some tips for other entrepreneurs who may find themselves in the same situation she once was.

Hire Employees That You Can Grow With & Will Help Grow Your Brand Your employees are your biggest cheerleaders. When it comes to hiring, hire those you see potential in to develop both personally and professionally alongside your business. Chantelle loves to take dedicated workers, many of whom are just starting their career, under her wing and give them the skills they need to eventually rise to management level. One of the most successful steps in growing her business has been the utilization of social media, which is key for reaching her target audience of Plato’s Closet, and

her employees are perfect to entrust with social media responsibilities. Chantelle’s employees are able to interact with customers by posting some of the pieces they have for sale, feature their loyal customers, etc, keeping guests interested and coming through the door.

Bring the Mission Back to the Forefront of Your Business When times are tough, remember why you started to begin with. Choosing to pursue something you are passionate about makes business operations much easier. However, it is equally important to ensure your employees and customers also feel that passion. When your employees stand behind the mission of the business with you, they are able to fulfill it wholly.

Similarly, customers should also see and feel that impact when they walk into your store.

As a mother herself, Chantelle fell in love with Winmark’s resale concepts and knew they would be a great resource for other families in her community. She has even

partnered with local facilities and agencies to provide clothing and supplies to families in need.

Seek Support from Others Franchising gives new business owners more support than being an independent small business owner. Independent businesses may be able to get the support of the local chamber of commerce and community, but it’s not at the same level as franchisor support. Under Winmark’s franchise model, Chantelle received indepth training and assistance from the second she was awarded her franchise, and still receives that support years later. She was able to meet other franchisees, learn which brand she wanted to branch out to, and ask for help from others who were once in her shoes.

“It was comforting when I was starting with Winmark that I could take the time I needed to decide if it was the right fit for me,” Chantelle said. “I’ve always preferred a collaborative approach to own and run a business, and that’s what you get with a

franchise – it is incomparable to being an independent business owner.”

The moral of the story is that it is okay to ask for help when you and your business are struggling. Reaching out for help is not a weakness, but an asset to any business owner because utilizing your resources to improve your business is vital to continued success.

While the past two years have been challenging for many retail brands, Winmark’s resale brands Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round® and Style Encore®, defied the odds and grew to meet the increasing demand for quality used, secondhand products.

Winmark – the Resale Company® is a nationally recognized franchising business focused on sustainability and small business formation.

To learn more about Winmark and its franchise opportunities, visit winmarkfranchises.com.

Franchising MAGAZINE USA 47

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snapshot: Kerry Hamilton-Gannaway | Owner | Mayweather Boxing + Fitness in Melbourne, Florida

This Lifelong Fitness-Obsessed Business Owner Breaks Glass Ceilings with

Mayweather Boxing + Fitness

As fitness franchise concepts continue to become more inclusive and innovative, the number of women looking to enter the space is growing at a rapid pace. It can be intimidating to break into maledominated spaces like the fitness and franchising industries, but the Mayweather Boxing + Fitness corporate team make it easier by supporting us every step of the way and helping female franchisees shatter those glass ceilings. It is incredibly rewarding to see all of our hard work pay off when classes continue to fill up and our community grows stronger now that there is a place to come together and burn off some steam in a fun way.

As a franchisee, it is my job to ensure that “ each person who walks in the door knows that they will not only have a safe and fun outlet to release some of that stress, but they will also join a community of people with similar health and overall wellness goals.

”

Kerry Hamilton-Gannaway: Owner of Mayweather Boxing + Fitness in Melbourne, Florida

I’ve been in the fitness industry for over 35 years and have worked in every aspect of it, but there is no concept quite like Mayweather Boxing + Fitness. Each studio is more than a place to come work out, it builds community, especially in a time like now where our stress levels and need for support are at an all-time high.

As a franchisee, it is my job to ensure that each person who walks

in the door knows that they will not only have a safe and fun outlet to release some of that stress, but they will also join a community of people with similar health and overall wellness goals.

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I have worked in nearly every aspect of the fitness industry for over 35 years, from personal training and group fitness instructor to roles that are more behind the scenes like sales and customer experience management. Owning a Mayweather Boxing + Fitness location is not my first professional experience with boxing, as another one of my past positions was being a Master Trainer for an international group boxing fitness platform called PILOXING and I did that for nine years before moving on. I also worked with a major boutique fitness franchise in management and as a head coach. Additionally, my husband and I own a fitness consulting company called The Masters Fitness as well as a podcast with the same name, so I have a very good understanding of what fitness franchise concepts need to succeed and I can confidently say that Mayweather Boxing + Fitness truly has it all.

Being a woman in business, especially in an exploding category like the fitness industry, I strive to be a good role model for my three children, but also for other women who aspire to take a chance and pursue entrepreneurship in a male-dominated space.

I believe that I am living proof that you can do anything your heart desires as long as you are willing to put in the work. I am so lucky to be living my dream of owning my own businesses that align with my passion for health and fitness. With this new step in my career, I want to give back to the community the best way I know how: by combining my prior business experience and fitness expertise to lift each other up and help others become the best and healthiest version of themselves.

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our Next Feature:

MULTI-UNIT FRANCHISING

Next month our Special Feature on MULTI-UNIT FRANCHISING provides the perfect opportunity to showcase your Franchise.

For advertising opportunities please contact Vikki Bradbury at: vikki@cgbpublishing.com Franchising MAGAZINE USA

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EXPERT ADVICE: Jason Gehrke | Director | The Franchise Advisory Center

10 reasons why franchisees fail After more than 30 years in franchising, I’ve seen both franchisees and franchisors achieve spectacular success, and others lose it all.

There is no such thing as a sure bet in business, but franchising helps reduce the risks of small business by providing a supported environment utilising both the resources of the franchisor, and the community of franchisees operating under the same brand.

Franchisees do not invest in businesses to lose money, but by the same token they don’t always do enough to mitigate their risks either. If their business fails, the franchisor is the obvious target for the franchisee to blame, and on occasion, this is justified.

However, franchisees are often the architects of their own misfortune for a variety of reasons that they can’t or won’t acknowledge in time to save the business.

So between franchisor-related reasons and 50 Franchising MAGAZINE USA

franchisee-related reasons, here’s my top 10 list of causes of franchisee failure (and which can occur in any order, depending on the business): Franchisor causes:

1

Bad business model

The franchisor’s business model might be the first thing that franchisees would like to blame for their failure, but this is not always the case. Underdeveloped business models are likely to be found in new, startup networks, and this should be factored into a potential franchisee’s assessment of the risks of joining.

While the business model risk may be greatest for a new franchisor, it can also re-emerge as a potential cause of failure in mature networks unable to match the pace of change set by nimble competitors, or which have otherwise failed to evolve with their market.

2

Inadequate training & support

Failure caused by poor training or

A business plan should be a “ road map that shows the way to achieve profits by certain milestones.

”

subsequent levels of support is also likely to occur in newer, start-up systems compared to mature brands. Training and support is typically limited to operational matters in new brands, with little or no general business training provided.

Franchisees can better protect themselves from training and support problems by better understanding in advance the nature, content, frequency and assessment of training and support provided by the franchisor, and if it doesn’t seem adequate, to either ask for more or look for another system altogether.

3Insolvency

When franchisors go broke, often their franchisees will be unable to survive because functions such as marketing, supply chain logistics, IT and other

core activities that hold the network together may be wound back or cease altogether. Again, the greatest risk of franchisor failure is among newer, start-up franchisors, but even mature brands on occasion can fail.

Franchisee causes:

4Wrong fit

A potential franchisee may love a business from a customer’s point of view, and from this, decide that the business is one they would like to own (because they love the products or services so much).

Unfortunately there is a big difference between loving the products or services, and loving the challenge of running a business that sells those products or services.

Sometimess franchisees, no matter how passionate they are about the product, the brand or the industry, just are not suited to the business. They may not be dynamic enough to evolve with the business over time, incapable of managing or retaining staff, or a whole bunch of other reasons that is best summarised by simply being the wrong fit for the business.

5Insufficient planning

A failure to plan is a plan to fail.

Despite the obvious wisdom of this saying, many franchisees still fail to prepare a business plan before commencing their franchise (and on the flipside, many franchisors fail to insist on one either).

A business plan should be a road map that shows the way to achieve profits by certain milestones. The franchisor should be involved in the planning process and should analyse and constantly monitor business plans submited by franchisees to ensure that the franchisee operates their business acording to the plan.

working 6Insufficient capital & reinvestment

A lack of working capital and a lack of reinvestment are among the most common causes of all business failure (not just franchises). Franchisees who start operating businesses without adequate working capital will be unable to pay their bills when they fall due if the amount of cash coming into the business is not greater

than the amount of cash going out.

Even if the business is profitable, it can still fail if its customers have not paid it on time and it runs out of money to pay its own bills when they fall due. Understanding the difference between cash flow and profit can mean the difference between surviving and failing. Likewise with reinvesting in the business – a failure to do so progressively could eventually result in massive reinvestment costs that can send a franchisee broke.

7Unrealistic expectations

The best way to test whether or not a franchisee has unrealistic expectations about the future of their business is to examine their business plan. This will provide an essential insight into their financial expectations (and when they expect to achieve them), but there may be other unrealistic expectations based around training, support and the flexibility of the business model, among other things.

The problem with assessing expectations in advance is that they are rarely articulated to the franchisor until after the expectations have failed to have been met.

distractions 8Other (stealing from themselves)

Sometimes the cause of a franchisee’s business failure is not related to the franchise at all, but something else altogether. If a franchisee is comfortable with the performance of their business, they may look elsewhere for a challenge and find another business or interest to keep them occupied. Often this will take too much of the franchisee’s time (and their money) away from the franchised business to support the new venture.

Where this occurs, franchisees effectively steal from themselves by taking valuable capital and human resources from one business to support another. When the left hand robs the right hand, both hands risk losing the lot.

to evolve 9Failure (complacency)

The market in which the franchisee’s business operates is constantly changing, and if the franchisee doesn’t change with that market, they will ultimately become

Jason Gehrke is a director of the Franchise Advisory Center and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He provides training and professional development services to franchisor teams and regularly conducts franchise education programs. For details of scheduled education events for franchisors based in the USA and Canada, visit www.franchiseadvice.co

irrelevent. Fortunately for the franchisee, they are not alone on this journey of constant change, as the franchisor must also evolve to keep up with the market as well. However if the franchisee is too complacent with their business (or has their attention elsewhere) to adapt to change, their business will inevitably suffer.

to follow the 10Failure system

Despite investing in a franchise with a predetermined way of doing things, some franchisees think they can do it better and instead of following the franchise system, they buck the system and try to do their own thing. Franchisors are the first to admit that franchisees can come up with excellent ideas to improve a whole system, but if some of their ideas are completely at odds with the brand values then the franchisee may as well have bought an independent small business instead.

Not only do franchisees who fail to follow the system risk censure and even termination by their franchisor, but they often sabotage their own business in doing so, causing sales and profits to decline.

This is not an exhaustive list of reasons why franchisees fail. Nor are these reasons independent of each other, and sometimes two or more are responsible for a franchisee’s business to collapse.

So now that you’ve read the top 10 reasons for a franchisee’s business to fail, what are you going to do differently to make sure that none of these happen to your franchisees?

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spotlight on service: Dan Broudy | Founder and Chief Executive Officer | Clayton Kendall Inc

The Power

of Programs The strength of a franchise hinges on the power of the brand. Brand recognition and loyalty turn customers into brand ambassadors. A successful brand strategy steers the boat. A Clayton Kendall program can be a key element in achieving brand success.

The power of programs is well documented and has proven time and again to be useful to franchise communities. Our branded merchandise programs can help your franchise program scale rapidly, save money, and better manage all promotional items, signage, uniform, and marketing pieces. Relying on one of our programs is the ideal way to ensure brand harmony and consistency, reassuring customers that their experiences across the board will

be similar and reliable. It also makes it easier for individual franchisees to execute without having a marketing team or the required breadth to effectively market on their own.

Let’s take a closer look into why programs work and how they can help your franchise market effectively and efficiently.

Convenience Simplifying the process and making it easy for all of the stores in your franchise to get on board with marketing efforts instantly eliminates many hurdles. When the marketing supply chain is firmly established it becomes convenient.

When individual franchisees don’t have to seek out and vette suppliers, select products, provide brand logos and color specifications, and manage different distribution options, the marketing element has a streamlined and seamless quality.

The goal is to reach the “ market in the same way and create a sense of comfort and familiarity.

”

This makes it easier for individual stores to order marketing materials, which translates into greater compliance. Even franchisees who don’t understand the value of marketing, have a hard time fighting back when the process becomes a smooth part of their day-to-day operations.

Consistency Part of what makes a program convenient is also what adds consistency. When the process is streamlined and controlled through a program, you can rely on having products that fit your brand standards and specifications. There’s no worry about Company A and/or Company B coming through with the right color palette, finding goods that fit your standards, and making sure promotions are on-brand. All of those quality elements are controlled and preestablished.

Consistency is a critical component of marketing for franchises. The goal is to reach the market in the same way and create a sense of comfort and familiarity.

Customers should feel reassured that if they enjoyed their experience in one of your locations, they’ll get the same experience, quality, and a consistent result from all of the others. This goes a long way toward solidifying brand loyalty.

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Control of Product Having the ability to control all products that represent a brand is a critical component of building a quality reputation.

Competition in the franchise world is huge and establishing a brand identity and holding your leadership position with your market is what leads to success. When marketing elements fall short of your quality expectations, you’ve lost control of the product and your franchise reputation can suffer.

Additionally, the supply chain associated with your orders is more manageable when it’s handled by one company and an established program guides purchasing.

This eliminates any “surprises” in supply and demand and keeps your promotional schedule on track.

Cost Savings It’s estimated that as much as 60% of marketing supply chain costs go into ancillary areas like distribution, freight, storage, and obsolescence. Improving the spend and your ROI can be as simple as signing up for a program with Clayton Kendall. Paring down your supplier list pays dividends and increases your purchasing power. There are also smaller transactional costs when fewer vendors are involved.

An incremental benefit of relying on a single provider is that your strength as a purchaser increases, earning greater discounts. This can reach across several channels in your business from marketing to employee uniforms, signage and print promotions to storefront displays. Also,

having one system for ordering makes inventory management more efficient.

This gives your marketing team an idea of where money is going and what efforts are most effective, allowing you to do some budgetary finetuning on your end.

Through our programs you have access to:

The Clayton Kendall Program

• Manufacturing

Setting your franchisees up for success is a win/win across the board and requires a lot of smart planning at the corporate level.

One cog in a well-oiled franchise machine is the marketing supply chain.

This is where Clayton Kendall steps in with a customized program. This relieves much of the marketing and outsourcing burden from individual locations and owners, making it easier for them to opt in.

Through customized online stores, quality remains consistent across the board, and you control which products represent your brand.

Through a Clayton Kendall website store profiles are created to track each franchisee, allowing for management reports, budgetary controls, order tracking, ad generation, custom orders, image storage, virtual proofing and more. Each online store is unique for the community it serves and can be scaled as your company adds more franchisees. In effect, each location’s web portal allows for creativity within established boundaries, opening the door to successful marketing and effortless promotions.

Moving beyond the website, Clayton Kendall offers many services that would otherwise have to be outsourced at great expense and with multiple vendors.

• Graphic design • Kitting and fulfillment • Merchandising and purchasing • Printing • Direct customer marketing • Digital marketing This brings all of the elements in your marketing supply chain services under one umbrella, streamlining operations and maintaining brand compliance through an effortless online channel. Your brand is freed to scale rapidly, exercise control over promotional and marketing items, and resources are available for other avenues, giving your brand a greater reach in the community while solidifying your reputation.

In the long run, we understand that it’s all about ROI. A program with Clayton Kendall puts your investments to work, making the most of marketing efforts through bulk discounts, effective communication, and delivering consistency and quality that accurately reflects your brand. This leads to a lower investment profile and a higher return for the brand overall as well as individual franchisees.

Clayton Kendall programs build a stronger ROI from the inside out by adding efficiency and control over the entire marketing supply chain services funnel, creating a more powerful customer-facing brand image.

Visit us at www.claytonkendall.com Franchising MAGAZINE USA 53

snapshot: Sam the Concrete Man

Elijah Daley celebrates Rookie of the Year award after a successful first year of business with Sam the Concrete Man

SAM THE CONCRETE MAN

Names St. Louis Franchise Owner Elijah Daley as The Company’s 2021 Rookie Of The Year Sam the Concrete Man, the country’s leading residential and commercial concrete franchise, announced recently during its national convention that Elijah Daley was awarded the honor of 2021 Rookie of the Year.

The St. Louis franchise owner was recognized for his outstanding performance and service exemplified in just under a year of business.

“To be named Rookie of the Year comes as a pleasant surprise for which I am extremely grateful,” said Daley. “Sam the Concrete Man has carefully crafted a franchise model that ensures its franchisees are supported and equipped with the knowledge and resources to produce results and exceed their goals. This experience has given me the agency to chart my own destiny and the flexibility to successfully build a business that I am proud of.”

Daley has been with Sam the Concrete Man since March 2021 and has exceeded expectations during his first year of business. His growth and success as a first-year franchisee can be attributed to his hard-working spirit, his natural salesman charm and his hunger to succeed despite all odds. Sales comes second-nature to Daley as his previous career entailed more 54 Franchising MAGAZINE USA

than 20 years working in medical sales with household names such as Johnson & Johnson. He’s gone on to translate that sales acumen into running the four small businesses he currently owns and operates, including his Sam the Concrete Man franchise. At his core, Daley’s reputation precedes him as a humble individual who loves the work he does, his family and his community.

Sam the Concrete Man is grateful for first year franchisees, such as Daley, as they provide new insights and understanding about the franchise model from a different perspective. The Rookie of the Year award presents a special opportunity for Sam the Concrete man to acknowledge a standout new addition to the network for the amazing qualities they bring to the franchise. The winner of this award is a dedicated learner who is determined to succeed and set new standards for themselves, for the brand and for fellow franchise owners.

“Elijah has been an undeniably positive addition to the brand and the growth of Sam the Concrete Man, and we are excited to acknowledge the tremendous success of his new franchise and the exceptional service he provides to our clients by presenting him with this year’s Rookie of the Year award,” said Todd Stewart, President of Sam the Concrete Man. “We are excited to bring new talent to our

quickly-expanding team, such as Elijah that continues to raise the bar and take the success of Sam the Concrete Man to new heights.”

Sam the Concrete Man provides quality residential and commercial concrete services for a variety of concrete projects.

Services include designing and installing concrete driveways, patios, porches, walkways, steps, garage and basement floors, hot tubs, shed pads, stamped and colored concrete, sealing and more.

Sam the Concrete Man franchising investments start around $87,000.

Interested candidates should visit SamTheConcreteManFranchise.com for more information.

About Sam the Concrete Man Founded in 1989 in Colorado by Sam Wilkins, Sam the Concrete Man is a proven concrete franchise spanning across the U.S. The company’s services include residential and commercial flatwork and concrete projects crafted to the highest standard. Headquartered in Denver, Sam the Concrete Man made its mark in Colorado and has now expanded into 24 out of the 50 U.S. states with plans for expansion across North America by 2024. Sam the Concrete Man is always looking to expand its network with candidates who are motivated and eager to uphold the franchise’s brand reputation of providing high-quality and versatile concrete services at fair prices.

Want to stay on top of the latest news and whats happening at the forefront of franchising?

Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

To subscribe visit: www.franchisingmagazineusa.com Franchising MAGAZINE USA 55

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

3 Intentional Actions Reduce Your Franchise’s Risk A Fire Chief’s Method to Identify and Minimize Inherent Risks

“

Superman bias is a franchise owner over-estimating their abilities and span of control. A brutally honest organizational assessment is required to understand your boundaries.

”

Business is risky. More than half of new companies don’t last 5 years. You have decreased your operational risks buying a franchise. The franchisor’s operations are tested and proven successful. However, even the most complete operations manuals do not eliminate the leadership challenges and risks you face.

This article helps the successful franchisee develop systems to identify, evaluate, mitigate effectively, and sometimes use risk to your advantage.

The 3 general types of organizational risk as defined in the article Managing Risks: A New Framework by Robert S. Kaplan and 56 Franchising MAGAZINE USA

Anette Mikes (June 2012) are: • Internal controls, such as checklists and the operations manual details, broken down as minutely as possible for a given task, manage preventable risk. o Your company’s missions and values play an essential role in keeping your employees focused. As a result, free-lancing within your franchise is reduced.

• Strategic risk is in your control. This risk includes your assumptions (as CEO of your franchise) on past performance to predict future growth. For example, from the outside, it appears Peloton committed significant resources based on the assumption that home gyms (required when gyms shuttered for the flu) are the growing trend. As mandates were rescinded and gyms re-opened,

customers have proven Peloton’s assumptions invalid. Assumptions used to establish your business model need to constantly be challenged. Ask yourself and your staff, “What if we’re wrong? What is the franchise’s financial vulnerability if we are?” o Systems are critical to determining your assumptions’ credibility when establishing future goals. In addition, higher-level analyses help the successful franchisee identify, evaluate, mitigate and contain risk events, i.e., create “pre-plans.”

• External risk is out of your control.

Weather, politics, riots are not within your sphere of control. How your franchise prepares for external risk is ultimately your responsibility. In 2008, hurricane Ike blew through Ohio and

• Using metrics and experience available, what are the estimated probabilities of each extreme outcome occurring?

Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com

You can’t control all of the risk associated with owning a “ business. You can, however, prepare your business and have systems in place to lessen the impact and thrive. ” left most of the region without electricity for 10 days. We had plans in place to overcome prolonged power outages. Our mission-critical alliances also had plans in place. As a result, we serviced our customers with minor disruption.

Be aware and openly discuss the 4 bias traps underlying all risk assessments: • Superman bias is a franchise owner over-estimating their abilities and span of control. A brutally honest organizational assessment is required to understand your boundaries. Franchisees without self-awareness are bound to drift on the waves in the middle of the Pacific Ocean. They think they have the power to control the last 30’ wave that simply jostles them onto the next bigger wave.

• Range of Outcomes bias refers to underestimating the range of possible outcomes for a given situation. Adverse possible outcomes are especially troubling for your franchise if not considered. Open and respectful conflict is required to make fully informed decisions.

• Confirmation bias unjustifiably relies on information favorable to the organization’s position. Conflicting information is disregarded. Dismissing contradictory information leads to false justifications when unfavorable decisions are enacted. False justifications are the basis for the double-down effect

so often witnessed with ineffective governmental policies. An overbearing franchisee exacerbates confirmation bias suppressing contradictory analysis and espousing “group-think” outcomes.

• An organization suffers results bias when warning signs (negative indicators) are dismissed as false alarms. The “false alarms” are ignored and fester into major organizational obstacles.

Identify and minimize the bias risks inherent in your strategies and decisionmaking.

Risk is embedded in your leadership decisions in addition to your company’s physical and intellectual assets: • How do you know when your franchise is ready to expand its territory? Or when to hire an additional sales associate?

• When is the best time to purchase additional locations with the same franchisor?

• How can your company diversify its franchise portfolio?

In 2006 ImageFIRST Cincinnati was profitable and steadily growing. As a result, I began discussions with the franchisor to expand the Cincinnati/N. Kentucky territory to include the Columbus region (90+ miles from our operations center).

The best-case scenario opened a more significant market opportunity and benefited from the increase in total market.

My team identified 3 main risks: 1. Cash flow concerns, 2. A consistent sales and marketing presence, 3. Impact on customer service scores.

The main worst-case outcome was identified as a significant drop in customer service scores due to the distance.

However, my team understood the benefits to them and the company. We partnered with a local, reputable vehicle maintenance Company A. As a result, Company A could respond to a broken-down delivery vehicle within an hour of notification.

The total patient population doubled from 1.5M to 3M. The opportunity for steady growth was almost entirely in our control.

The developed sales systems included having our salesperson in the area at least 2 days per week. A deal was worked out with a hotel to minimize cost AND ensure 2 full days of sales activity in the new territory.

ImageFIRST Cincinnati successfully expanded, and the Columbus region grew to 40% of total revenue.

3 steps to reduce your franchise’s risks: Educate, train, and develop your employees and you to reduce preventable and strategic risks.

• What assumptions are the basis for your strategic planning?

• You reduce the unknowns for your team.

The franchisor’s operations manual is the best source for employee education.

Ask the following 2 questions to help determine the range of risk in your decisions:

• Experiment with your processes and systems. Start with small tests and scale when successful.

• What are the best and worst possible outcomes?

• Your employees’ confidence increases with proven professional development.

Franchising MAGAZINE USA 57

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

Additionally, your confidence in your team increases.

Grow AND develop a deeper and wider network.

• A more robust network provides valuable resources and alliances.

• Hire a coach to expand your thought processes and hold you accountable for your actions. Franchisors base their advice to franchisees on the best practices of their mature operation and location. However, sometimes their best practices are not an option for franchisees.

• One-time transactional interactions are transformed into life-long personal investments when you grow and develop your network. Your developed network increases the depth of your available resources.

Practice your skills often and develop new ones.

• My daughters were competitive gymnasts for years. They would learn new skills and fail for weeks. Miss Robin was always there to ensure they didn’t get hurt and show them how success feels, spinning three times in the 58 Franchising MAGAZINE USA

“

The best-case scenario opened a more significant market opportunity and benefited from the increase in total market. air and landing without a step. During each practice, Allie and Steff performed all skills. New skills were added as a part of each session also. Over time new skills weren’t new, and their confidence grew exponentially.

”

the exact emergency isn’t known for a particular call-out, the Terrace Park Fire Department has pre-plans available to the company officer when called to each location. The pre-plans guide his decision-making for any emergency.

• Reading articles like this is only the start. Intentionally practice new skills you develop daily.

• Lessen the risks to your franchise by identifying each risk and how you can minimize adverse effects.

• Know when, where, and how to get help.

Requesting help is not a natural skill for leaders. The best time to look for help is when everything is running smoothly.

For example, develop more effective recruiting and interviewing skills before you need to hire a new high-performing salesperson.

You can’t control all of the risk associated with owning a business. You can, however, prepare your business and have systems in place to lessen the impact and thrive.

Develop risk assessment systems for your particular franchise. You’ll be better prepared to address risk of any kind with a system already established and proven.

• Identify and have a pre-plan for all risk events. For example, Terrace Park has 4 significant high-risk buildings in a fire event; a church, a school, a gas station, and an art restoration company with a processing room full of dangerous chemicals. Although

Thank you for taking your time to read my work. I would appreciate a comment or send an email about one insight from this article that made you pause to think.

Luke@BellaVistaExecutiveAdvisors.com Copyright 2022 Bella Vista Executive Advisors.

Leadership.

Teamwork.

Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

Franchising MAGAZINE USA 59

v e t e r a n s s u ppl e m e n t

FRANCHSEE IN Action: Rob Adkins | Launch Entertainment

Launch Entertainment

Inks Deal for First Location in Texas Expanding Footprint Nationwide Family Entertainment Center Franchise Awards New Location to Marine Veteran in Houston

I can’t wait for my fellow Houstonians “ to check out this amazing, multifaceted entertainment center. ” of attractions and amenities for everyone including XP Arena, ninja courses, laser tag, bowling, trampolines, premium food and beverage service, and more.

The newest Launch Entertainment location will be heading to the Houston community. This comes as a result of an agreement recently signed by Marine veteran Robert Adkins and his business partner Frank Fults. Texas’s first Launch Entertainment location is currently in development. As residents of the area, Fults, Adkins, and their families know the value of an invigorating adventure with a great atmosphere to celebrate birthdays, family gatherings, church events, work outings, or just a date night that everyone from all walks of life can enjoy.

“I can’t wait for my fellow Houstonians to check out this amazing, multifaceted entertainment center,” said Robert Adkins. “We are so passionate about kids. As I get older, I’m learning life is short, and spending time with my two children is a big deal. We are excited to create an environment for families to form long-lasting memories.”

Launch Entertainment, a leading operator and franchisor of innovative, year-round family entertainment centers, is thrilled to announce its very first location in the state of Texas.

The franchise’s latest deal will bring Launch’s fun-filled experience for all ages to Houston and the surrounding area.

Founded in 2012 by Rob and Erin Arnold, Launch offers a differentiated family entertainment experience with a wide variety 60 Franchising MAGAZINE USA

Launch Franchisees are beneficiaries of comprehensive support and training from an industry-leading franchise team. Franchisees like Adkins and Fults enjoy the independence of small business ownership while being backed by the benefits of a big business network.

Launch’s model, differentiated amenities, and one-of-a-kind Krave restaurant are key factors that made the two long-time friends and business partners confident in bringing the family entertainment center into the community they call home. Launch Entertainment is a service-based, high-margin business that drives repeat customers by going above and beyond what most family entertainment businesses offer.

“Launch offers everything a family could ever want under one

I love how the “ company is very family-

About LAUNCH FRANCHISING, LLC

oriented and emphasizes the importance of the employee experience.

At the end of the day, it’s all about loyalty and the culture we promote.

Founded in 2012 by entrepreneurs Rob and Erin Arnold, Launch Entertainment is an innovative leader in the family entertainment industry.

”

roof,” Adkins said of his decision. “I love how the company is very family-oriented and emphasizes the importance of the employee experience. At the end of the day, it’s all about loyalty and the culture we promote.”

first Launch Entertainment location in

Launch currently has 25 family entertainment centers open for business in 13 states across the nation. The rapid expansion of the family entertainment franchise continues by the hour, with numerous other locations in various stages of development.

dynamic duo like Rob and Frank and

“We are thrilled to break ground on our

Texas,” said Launch CEO Rob Arnold. “As a franchise, we are focused on developing more facilities in large markets, and we

plan on growing our presence throughout the state. We are eager to work with a support them as they embark on this profitable journey with Launch.”

Visit www.launchtrampolinepark.com for more information.

For franchising information, visit https:// launchtrampolinepark.com/franchise/

What started as an indoor trampoline park for kids has evolved into a year-round, all-inclusive family entertainment center featuring an XP Arena, ninja courses, climbing walls, laser tag, battle pits, bowling, giant trampoline surfaces, and more. As an ideal space for kids and adults alike, Launch offers a safe and enjoyable environment for date nights, birthday parties, family events, corporate events, church outings, fundraisers, and other get-togethers.

Currently, there are 25 parks open and operating in 13 states, with numerous others in development across the country.

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FR A NCH I SE & SERV I CES D I RECTORY

AAMCO First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care.

AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer.

assisited living locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them.

Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences.

Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Bloomin’ Blinds Founded the morning of 9/11...our incorporation papers received their approval stamps within minutes of the towers being struck...Bloomin’ Blinds is a family company.

Karen McGuffin founded the company in Dallas and was joined by her three sons within a handful of years.

Together they created Bloomin’ Blinds over the next 16 years before the franchise was formed.

Now Karen is retired and the boys are still running the show. Bloomin’ Blinds has always been a “repair company that happens to sell a ton of blinds”.

Business Finance Depot

With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process. http://www.aamcofranchises.com

repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking.

For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com

Early on we realized that retailers were primarily sales only and Bloomin’ Blinds had a significant differentiator in the addition of the repair concept.

The business model has weathered the economic storms that followed 9/11 and the housing bubble pop in 2008.

Bloomin’ Blinds is a technology based, fresh, new approach to an industry otherwise resisting modernization.

For more information contact Kelsey Stuart at: Ph: 1-214-995-1062 Email: kelsey.stuart@bloominblinds.com https://www.bloominblinds.com/

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area.

Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

62 Franchising MAGAZINE USA

In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as franchisees.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

materials including uniforms, signage, branded merchandise and print collateral.

Clayton Kendal is the single source marketing solution for dozens of national franchises.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

Dough & Arrows

franchisees all across the United States.

The owners of a family oriented business Dough & Arrows aim to expand their business through nationwide franchising opportunities.

Dough & Arrows is well known for their famous Edible Cookie Dough, Gourmet Ice Cream, delicious homemade desserts, and family atmosphere. Based in Hanover, PA, Dough & Arrows is currently looking for potential

Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015

FirstLight Home Care FirstLight Home Care offers comprehensive, in-home, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance.

FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation.

The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy, &

girlkin lashes The GIRLKIN Lashes experience provides an eyelash extension franchise opportunity like no other. You will offer lash extension and lash lift services, with expansion possibilities for even more beauty services. Empower yourself and your future with GIRLKIN Lashes! We pride ourselves on comprehensive lash artistry training. We don’t “sell” lash extensions, we provide the highest quality of lash extension services within the eyelash artistry industry.

The GIRLKIN Lashes franchise was built on a premium experience paired with the highest quality lash services – and a little sparkle! Plus, GIRLKIN Lashes Franchise

FR A NCH I SE & SERV I CES D I RECTORY

Clayton Kendall

For potential franchisees who are family oriented and who wish to spread joy to the community while being at the forefront of a burgeoning food trend, Dough & Arrows might just be the business family you are looking to join.

Ph: 717-969-8481 E-mail: info@doughandarrows.com www.doughandarrows.com

• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the baby-boomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million.

We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you.

Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com

offers an exciting way to empower other women and entrepreneurs in your community.

GIRLKIN Lashes provides an initial training program for franchisees and one manager. We then provide an onsite representative before you open to help train your stylists, as well as ongoing support and training. In addition, we present you with a copy of our confidential operations manual to help you start a lash extensions business and run it properly on a day-to-day basis. We seek like-minded franchise owners who share our vision of empowering women through business ownership and community outreach Website: https://www.girlkinfranchise.com/

Franchising MAGAZINE USA 63

FR A NCH I SE & SERV I CES D I RECTORY

Image One USA Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review.

Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One

Kumon North America Inc. High school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

Realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

QC Franchise Group (DBA QC Kinetix) QC Kinetix is a Charlotte, North Carolina-based franchise company leading the way in helping people maintain an active lifestyle using comprehensive regenerative medicine treatments to address musculoskeletal conditions and joint pain.

QC Kinetix is the place to go when you’ve been told invasive surgery is your best option, or after you’ve tried everything to eliminate the pain and immobility of your condition without success.

We provide comprehensive regenerative medicine injection treatments, including stem cell therapy with

Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta.

Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.

Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide.

For information on the franchise, visit http://ImageOneUSA.com

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

Today, at locations throughout North America, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444 Website: Kumonfranchise.com

BMAC, regenerative cell therapy with amniotic membrane tissue, A2M therapy and PRP therapy. With such a wide array of regenerative medicine treatments available, we make sure to discuss all the therapeutic options with each of our patients.

While not all patients may be candidates for all therapies, we will help guide you to make the most appropriate decisions for your particular condition. We treat everyone from weekend warriors and professional athletes to active aging patients who want to stay active.

QC Kinetix clinics are dedicated to maximizing the body’s ability to help heal and repair itself from the inside out for vastly improved function and overall quality of life. https://qcfranchise.com/

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

www.remedysalonsuites.com/franchise

The red Chickz

this with systems and growth in mind, so you can become the next proud owner of a The Red Chickz restaurant franchise with ease.

We’ve Done the Heavy Lifting for You We know the restaurant business and have done our homework. From the homestyle kitchens of Nashville to The Red Chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market.

We make it simple. Our team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed

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provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

remedysalonsuites@gmail.com

An investment in a restaurant franchise like The Red Chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand. www.theredchickz.com

Sheenco Travel began trading in 2012 under the name Shamrock Vacations. Nowadays Sheenco is the leading name in luxury travel to Ireland and the UK and has just launched a brand new Travel Franchise in the USA. Our focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful Castle accommodations available throughout Ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. Our friendly and close knit team go beyond your expectations with ease. Despite the difficulties of

the Global Pandemic, Genevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the US and the Sheenco Travel Franchise was launched in June 2021. When asked about the timing of the expansion Genevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!”

Thanks to a solid team and great communication with guests and team members alike, Sheenco Travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company.

Opportunities@sheencotravel.com www.sheencotravelfranchise.com

Slim Chickens

10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas.

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting.

Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.

Today, there are more than 145 Slim Chickens locations open and 700 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in

VFPnext VFPnext - So much more than just a CRM. VFPnext delivers complete marketing automation that provides a 360° view of prospects and members.

Speed to Lead is the winning formula in 2021 and VFPnext connects staff to leads in less than 60 seconds with our innovative Hot Lead Notification.

The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com

orientation to increase personal training sales - all on a single platform.

The VFPnext platform collects more data on your prospects and members and is built “API first” for seamless data integration and leverage across your softwares.

Increase speed to member conversion with a complete member tour.

Join in the excitement of the fastest growing marketing automation system (CRM) in the fitness industry and switch to an enterprise solution used by the best clubs.

Enroll members faster with our seamless, branded digital enrollment, and provide a compelling member

Email: info@vfp.us Website: getvfpnext.com

Veteran Service Brands

MACH ONE and PAINT CORPS normally have a $25,000 Franchise Fee (some of the lowest in their industries), but offer the first five a steep $15,000 discount.

Veteran Service Brands (VSB) is the umbrella organization for four distinct, but affiliated service brands - all of which are exclusive to military veterans.

Capitalizing on our success with G-FORCE (the first franchise brand exclusive to veterans), we are adding MACH ONE Epoxy Floors, FIELD OPS Athletic Field Markings, and PAINT CORPS (like Marine “Corps”) franchise systems to the VSB family of veteran-only franchises.

Initial Investment starts as low as $20,000 for FIELD OPS (assuming possession of a suitable pickup truck) and runs as high as $150,000 depending upon which brand, size of territory, truck choice, and equipment package.

Franchise Fees are deeply discounted for the first five franchise partners of our new brands (some are already spoken for).

zips ZIPS is the leading low-cost player in a $10.5 billion laundry and drycleaning industry, caring for items our customers use every day, and others they reserve for special occasions. We offer five concepts in one, in a compact footprint, including: pressed laundry, dry cleaning, Wash N Fold laundry, alterations and caring for household items. Our business was founded when eight of the Baltimore -Washington, D.C. area’s premier dry cleaners banded together to pool their expertise and resources to create a powerhouse brand. They established an “in by 9, out by 5,” one-low-price-to-dry-clean-anygarment approach that is affordable and convenient for customers to use and easy for operators to sell. We have nearly 70 locations open across the United States, commitments to open more than 100 more, and many territories available immediately for multi-unit development. We’re ready to help you get set up with full-service processing locations, satellite “drop” stores, sophisticated locker systems and processing of items for commercial organizations and

FR A NCH I SE & SERV I CES D I RECTORY

Sheenco Travel

FIELD OPS, already a low $10,000 Fee, offers a 50% discount for the first five takers.

Veterans joining the Veteran Service Brands family enjoy instant camaraderie, proven systems in high demand businesses, group discounts, and more.

VSB is actively recruiting qualified veterans across the country to join our team.

VSB is already the largest veteran-only franchise system and expects to triple its size in the next 12-18 months.

For more information, visit www.VeteranServiceBrands.com

even other garment care businesses. And we’ll support you every step of the way, from getting up and running to keeping things going strong for years to come.

At ZIPS we’re committed to being an environmentally responsible organization: Every location accepts hangers for recycling, is illuminated by energy-efficient LED lights, uses 100% biodegradable plastic bags and an odor-free hydrocarbon solvent, and captures by-product in clay filters that are disposed of through a third-party government compliance specialist. We also avoid individually wrapping using each garment or adding tissue paper in the sleeves, which cuts down not only on waste but on cost as well.

Independent garment care operators and growth-minded, entrepreneurial investors alike can capitalize on our systems, buying power, investment in innovation and improvement, and our brand.

Contact our Director of Business Development, Abhi Parikh, at aparikh@321zips.com or (717) 495-7995 today to learn how you can look your best with a ZIPS franchise opportunity.

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Y A W T A E R G A E R A S G N I T A-Z LIS S S E N I S U B R U O Y TE O M O TO PR

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad!

To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com 66 Franchising MAGAZINE USA

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