Franchising USA June 2019

Franchising usa $5.95 www.franchisingusamagazine.com

The magazine for franchisees

VOL 07, ISSUE 8, june 2019

FASTSIGNS

Continues Aggressive Expansion and Offers Incentive to Veterans and First Responders

Don’t Overthink Your

Franchise Marketing

special feature

trending franchises LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

SUPPLIER FORUM

Get started at bit.ly/franfund-fusa

Franchising usa The magazine for franchisees

FRANCHISING USA VOLUME 7, ISSUE 8, 2019 president: Colin Bradbury. colin@cgbpublishing.com

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

advertising: advertising@cgbpublishing.com

Editorial Department: managing editor: Diana Cikes editor@cgbpublishing.com

Editorial team: Gina Gill Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: fastsigns

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Comments

f r o m t he p u bl i s he r & e d i tor Welcome to the June issue of Franchising USA. We’re excited to be attending this year’s International Franchise Expo and since it’s the largest franchise expo in the country, we’re going big and bringing something extra special with this limited print edition of our June issue. We hope you decided to join us at the expo and were able to grab a copy because we’ve packed this special edition with inspiring stories of success and practical Expert Advice on the latest trends and strategies in the industry. This issue also includes a timely Expert Advice article on page 14 that offers a Franchise Expo Pro Strategy Session with tips on how plan your strategy and best work your way through a franchising expo that you don’t want to miss.

On the Cover this issue is FASTSIGNS International, Inc., a worldwide franchisor of more than 700 independently owned and operated centers that provide comprehensive signage and visual graphic solutions for companies of all sizes and across all industries. Turn to page 10 to read about how FASTSIGNS Continues Aggressive Expansion, Targets Northeast and Offers Incentive to Veterans and First Responders.

This month we’re introducing a new Special Feature called Trending Franchises, with Scooter’s Coffee on the Feature Cover. There’s no doubt about it; coffee franchises are hot, with more than 80 percent of Americans drinking coffee daily and providing a huge pool of existing and potential customers for Scooter’s Coffee and its competitors. Turn to page 24 to learn how the brand is riding the strong trend in coffee concepts and going to market with multi-unit franchise partners who may own multiple brands. From coffee to bagels, and cryotherapy to cannabis, our Industry Experts also weight in on what’s currently hot in the franchising world so be sure to check out our new Special Feature in this issue.

On the cover of our Veterans in Franchising Supplement is Window World, America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide. As a veteran friendly franchise, Window World has welcomed several veterans into its franchising system. Our Veterans Cover Story takes a look at how the brand has supported the success of its veteran owners, so turn to page 50 to read the inspiring stories of the brand’s veteran partners.

This issue also features several Snapshots articles, which offer a quick look into some of the hottest franchises currently in the market in industries related to pet nutrition, senior relocation services, business coaching, and residential & commercial painting, so keep your eye out for these informative industry Snapshots.

Happy reading!

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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contents

june 2019

On the Cover 10 Cover Story: FASTSIGNS Continues Aggressive

Expansion and Offers Incentive to Veterans and First Responders

10

21 Special Feature: Trending Franchises 16 Don’t Overthink Your Franchise Marketing

In Every Issue 6 Franchising News

Announcements from the Industry

21 Trending Franchises Feature 45 Veterans Supplement

14

News and Information for Veterans in Franchising

66 A-Z Franchise and Services Directory

Spotlight On Service 18 FranFund 40 The Interface Financial Group 64 IFPG

16

Expert Advice 14 Franchise Expo Pro Strategy Session

George Knauf, Senior Franchise Business Advisor, FranChoice

16 Don’t Overthink Your Franchise Marketing

Charles Bonfiglio, CEO, Tint World

42 How to Increase Franchisee Revenues with Core

Service Offerings Ted Rippey, Vice President of Franchise Development, Take 5 Oil Change

24 Franchising USA

62 Facebook Tactics for Local Customer Acquisition

Josh Allen, Senior Director of Marketing, Location3

Focus

32

60 Little Caesars Pizza

Snapshot 12 Pet Wants 38 The Growth Coach

34

Trending Franchises Feature On the Cover 24 Scooter’s Coffee: Riding the Strong Trend in Coffee Concepts 34 Setting the Trend in Franchising 32 Franchising Reinvented: The Latest Trends Rocking the

World of Franchising

42

In Every Issue 22 Feature News 26 Feature Article Feature Snapshot 30 Fresh Coat

60

Expert Advice 32 Franchising Reinvented: The Latest Trends Rocking the

World of Franchising Sarah Kulbatski, COO, JT Franchising

34 Setting the Trend in Franchising

Christopher Conner, President, Franchise Marketing Systems

36 Advice for Aspiring Franchisees about What is Trending in 2019

Rick Bisio, Franchise Coach, FranChoice

62 Franchising USA

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what’s new!

British Swim School CEO Hands Over the Reins to New Leadership With Backing from Buzz Franchise Brands

Rita Goldberg, founder and CEO of professional swim lesson franchise British Swim Schoolannounced that she has sold the business she started over 35 years ago to multi-brand franchise company Buzz Franchise Brands.

Goldberg started the business in the basement of her Manchester home in 1981 and since then, turned the brand into a franchise that has grown to nearly 200 schools in 21 states and has an international presence.

“I’ve been in this business almost 40 years now, and I could not be prouder of what we have accomplished in the past eight years growing this into a business that provides almost 17,000 swim lessons for children each week. Through this work we are teaching vital water survival skills and combatting the many lives lost to drowning. For this to continue, and for British Swim School to leverage its growth opportunities, it was time to bring in some partners to support that growth,” says Rita.

leverage that experience to lead this reputable brand’s growth in the years to come. The mission of British Swim School is powerful, to save children’s lives by teaching water survival skills, and I am proud to be a part of that,” says Longe.

This is the first franchise acquisition for multi-brand franchisor Buzz Franchise Brands, led by CEO Kevin Wilson. “I have worn many of hats in the franchising industry, and I am thrilled to

For more information on British Swim School visit https://britishswimschool.com, and for more on Buzz Franchise Brands visit https://buzzfranchisebrands.com.

Stratus Building Solutions Announces the Master Franchise Location in Calgary, Alberta is Under New Ownership Stratus Building Solutions, the nation’s leading green commercial cleaning and janitorial services franchise, has announced the Master Franchise location in Calgary, Alberta is under new ownership.

This is big news for the California-based company, because this international expansion fills the need for green cleaning janitorial services in Calgary. The need for high-quality cleaning services is at an all-time high as companies, schools, daycares, religious centers, gyms and others seek out healthier and cleaner work environments.

processes make the Unit Franchise opportunity an ideal fit for aspiring business owners seeking an affordable and scalable franchise business.

After a fulfilling 28-year career as a nurse, entrepreneur Nancy Barton is eager for a new challenge. Barton has recently purchased the Stratus Master Franchise location in Calgary and taken on her new role as a Stratus Master Franchisee with enthusiasm.

Stratus Building Solutions, currently present in 47 U.S. and Canadian metropolitan locations, provides eco-friendly, customizable commercial cleaning and janitorial services to a wide range of clients including offices, medical facilities, warehouses, gyms, retail and more.

Barton believes Stratus Building Solutions’ revolutionary products, green cleaning techniques, and proven sales/customer service

For more information on franchising opportunities, please visit www.stratusclean.com.

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MUSE Global to Host Franchise Discovery Day at Calabasas Campus MUSE Global has announced a discovery day event in June to present exclusive franchise opportunities for interested investors and owners in California and from around the world. Amis, who is also chief innovation officer for MUSE Global, and MUSE Global CEO Jeff King will share the organization’s mission and showcase its programs and facilities in scenic Malibu Canyon.

The event, which is open to interested investors and owners, will be held at the MUSE GlobalPrime Campus on Thursday, June 6, from 10 a.m. to 2 p.m., with a soft arrival starting at 9:30 a.m.

MUSE Global cofounder and chief innovation officer Rebecca Amis will engage in one-on-one discussions with guests during the event. The event will also include a zero-waste plant-based lunch to highlight MUSE Global’s commitment to responsible stewardship.

“This immersive experience is the best way to introduce MUSE Global to anyone who is curious about our innovative approach to early childhood education,” Amis said. “They’ll learn about our child-centered, passion-based education philosophy and explore our world-class facilities while enjoying the beautiful setting and

meeting some of the members of our faculty and staff, who are the embodiment of our mission..”

To register for MUSE Global’s discovery day event, please visit museglobal.org/discover .

For more information about franchise opportunities or enrollment at MUSE Global School, please visit www.museglobal.org/franchise-opportunities .

Potbelly Sandwich Shop to Open First of Four Planned California Locations Potbelly Sandwich Shop (Potbelly) announced today the opening of its first shop in California. The new shop in Irvine, a franchise location, is located at 14431 Culver Drive at the Walnut Village Center.

This is the first shop to come out of a multi-unit franchise development deal the brand signed in California. Local resident and experienced entrepreneur Sameer Bhatia, the franchise owner of the new shop, is committed to bringing three more locations to the area, with considerations for shops in Costa Mesa, Laguna Hills, Lake Forest or Mission Viejo during the next three years. Likewise, Potbelly continues to prioritize franchise growth throughout Southern California, the East Bay and Central Valley regions.

“It’s such a great moment to be opening in Irvine and for this to be the first of more to come in Southern California and beyond in the state,” said Bhatia.

Hours of operation are 10 a.m. – 9 p.m. Monday through Saturday and 10 a.m. – 7 p.m. on Sundays.

Potbelly Corporation is a neighborhood sandwich concept with warm, toasty sandwiches, signature salads, hand-dipped shakes, amazing cookies and other fresh menu items, customized just the way people want them. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods all over the U.S. — with more than 450 shops.

For more information on the Potbelly franchise opportunity, visit www.potbelly.com/franchising.

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what’s new!

G6 Hospitality Unveils First NewConstruction, Dual-Brand Properties

G6 Hospitality LLC today announced the opening of two new-construction, dual-branded hotels, Motel 6/Studio 6 Austin, TX-Airport and Motel 6/Studio 6 Corpus Christi S. Padre Island Drive signify a growing interest for owners to provide multiple lodging experiences for guests.

G6 Hospitality expects to open nearly 30 of these dual-branded properties in key markets across the U.S. and Canada by the end of 2019.

“The launch of these purpose-built, dual-brand locations underscores our commitment to providing travelers with trusted, affordable lodging in sought-after destinations like Austin and Corpus Christi,” said Rob Palleschi, CEO, G6 Hospitality.

“Offering both our Motel 6 and Studio 6 brand experiences under one roof caters to our guests’ varied lifestyle and travel needs, be it leisure or business, and allows our owners the opportunity to attract two different guest segments to fill rooms.”

Affordability is a challenge for travelers to the Austin area said Vijay Patel, president and CEO of Humble Origins Hospitality Management, the owner of the Austin-Airport location. The company partnered with G6 Hospitality to provide more economical lodging options in the city, whether guests are looking

to stay for one night or an extended period of time.

This is Corpus Christi-based ZJZ Hospitality’s first development project with G6 Hospitality and in the economy segment.

President and CEO of ZJZ Hospitality, Deven Bhakta, said the economy segment was one that fit the long-term outlook for their local market, particularly knowing the community is a popular spring break destination.

For details on franchising with G6 Hospitality, please visit www.g6hospitality.com/franchising.

IFPG, THE INTERNATIONAL FRANCHISE PROFESSIONALS GROUP, ADDS RED BOSWELL AS PRESIDENT Daszkowski. “IFPG is ready to take on the future after another strong year of massive growth and success.”

The International Franchise Professionals Group (IFPG) announced today that they have added experienced franchise executive Red Boswell as President to continue IFPG’s rapid growth connecting franchise professionals around the globe.

“Red’s integrity and reputation as a caring and innovative leader in franchising made him our first choice to assist me in taking IFPG to the next level,” said Founder, Don

Franchising USA

Boswell brings over 25 years of executive leadership in many areas of franchising, marketing and entrepreneurship. He will be responsible for continuing to grow IFPG’s membership as well as develop new and exciting programs. Red will be heading up IFPG’s second office which will be located in Plano Texas.

“I’m honored to join IFPG as President.

It’s such a huge opportunity to make a positive impact via the world’s largest and most respected franchise consultant organization. I truly believe IFPG is the future of franchise consulting.” said Boswell.

Don Daszkowski will continue his day-today role as Founder. Working closely with Boswell and the IFPG Support Team, Don will continue to strengthen relationships with members, create new and innovative technologies and provide the best professional organization for franchisors, franchise consultants and franchise suppliers.

The International Franchise Professionals Group (IFPG) is a membership-based organization with more than 800 Franchisors, Franchise Consultants, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

For more information, visit www.ifpg.org.

Trivest Partners Signs Deal with Massage Envy to Acquire and Build 75 Franchise Locations franchise locations and the development of new franchise locations.

Leading the charge of opening and acquiring a total of 75 Massage Envy locations is Robert Fish, who has spent two decades in leadership roles at Massage Envy and Kinko’s/FedEx Office. Most recently, he served as the Vice President of National Operations at the Massage Envy corporate office, making him exceptionally suited to lead Trivest into Massage Envy ownership.

Trivest and Fish are partnering with longtime multi-unit franchisees Todd Recknagel and Kristi Mailloux and their company National Envy Development to jumpstart growth. Recknagel and Mailloux will continue to grow Massage Envy with their investment in the partnership with Trivest; the two will serve on the Board and remain franchisees in the system.

Trivest Partners and Massage Envy, the leading provider of therapeutic massage and skin care services collectively across its franchise network, are pleased to announce a new multiunit agreement.

Trivest Partners (Trivest) has signed on to own and operate

75 Massage Envy franchises through the purchase of existing

Along with National Envy Development’s seven locations, Trivest also recently acquired 21 Massage Envy locations around Chicago and Phoenix. The holding company will work toward adding nearly 50 additional units to the portfolio by focusing on growing in Arizona, D.C., Illinois, Indiana, Kentucky, Maryland, Michigan, Ohio, Virginia, West Virginia and Wisconsin.

For more information, visit www.massageenvy.com/own-a-franchise.

Running Retailer Expands Across Tennessee and Mississippi Fleet Feet, the retail leader in inspiring and empowering the runner in everyone, announced it is expanding across West Tennessee and Mississippi. Running store Performance Running in Jackson, Tenn., and Trails and Treads in Tupelo, Miss., will partner with Fleet Feet to become franchise locations effective immediately.

Located at 549 N Coley Road in Tupelo, Trails and Treads is owned by Harris Magruder and features 3,500 square-feet of retail floor space. In addition to Trails and Treads, Performance Running located at 398 Oil Well Road in Jackson, which Magruder co-owns with Danny Crossett, will become a Fleet Feet as well.

“There’s been a lot of changes to retail

and running since I first opened in 1997, and partnering with Fleet Feet ensures I’m able stay ahead of those changes,”

support and inspire runners in even more powerful ways, and I can’t wait for the community to see what’s coming.”

as its focus on building strong running

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated running stores with 178 locations in 37 states and a national headquarters in Carrboro, N.C.

This partnership will allow my staff to

For more information, visit www.fleetfeet.com.

says Magruder. “Fleet Feet’s approach to

outfitting the runner from head-to-toe with the right products and information, as well communities, aligns with my approach.

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fasts i g n s

FASTSIGNS

International, Inc.

Continues Aggressive Expansion, Targets Northeast and Offers Incentive to Veterans and First Responders

FASTSIGNS International, Inc. is the worldwide franchisor of more than 700 independently owned and operated FASTSIGNS centers.

FASTSIGNS locations provide comprehensive signage and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touch points.

Currently, FASTSIGNS exists in nine countries including the United States,

Franchising USA

Canada, Chile, England, Grand Cayman, Mexico, Saudi Arabia, the United Arab Emirates and Australia (where centers operate as SIGNWAVE®). In 2019, the brand is slated to open locations in two additional countries, including Malta and Spain.

As part of its aggressive franchise development plans, FASTSIGNS is targeting growth throughout the Northeast, particularly in urban, downtown markets as the demand for comprehensive signage and visual communications solutions continues to grow rapidly.

“FASTSIGNS’ business model is focused on providing custom marketing and graphics solutions for local businesses, so franchisees that operate centers in urban areas are well-positioned to serve

the countless organizations right in their backyard,” said Mark Jameson, Executive Vice President of Franchise Support and Development. “Whether a new center, conversion, or co-brand, FASTSIGNS franchisees in these areas continue to experience strong sales and growth.”

Over the next few months, FASTSIGNS will open new centers in downtown Mineola/Westbury on Long Island and in White Plains, New York. In 2018, FASTSIGNS opened its first location in downtown Hartford, Connecticut, as well as additional centers in cities like East Brunswick, New Jersey; Patchogue, New York; and South Burlington, Vermont. The downtown Hartford location celebrated its Grand Opening on April 30.

“We are currently seeking qualified entrepreneurs to grow the brand in other urban areas throughout the Northeast,” said Jameson. “To name a few, we are eyeing New York City; Buffalo; Meriden, Danbury and Norwalk in Connecticut; Cranston and Providence, Rhode Island; Boston area and Holyoke, Massachusetts; Nashua, New Hampshire; and Portland, Maine, among others.”

Franchisee Shishir Mehta has owned and operated a FASTSIGNS center in Waltham, Massachusetts, for 17 years.

“When I was considering making the transition to be an entrepreneur, franchising made a lot of sense. There’s a proven model, so you’re set up for success,” said Mehta. “I loved FASTSIGNS because of its strong track record, and it was a similar B2B, relationship-focused environment I was used to from having worked in IT sales. I’ve always enjoyed helping customers, and with FASTSIGNS, there’s no limit to how big my business can become. We serve every industry, from foodservice and education to healthcare and finance. The product line is so deep that you can offer so many different solutions to the customer. It’s exciting.”

In addition to the Northeast expansion, FASTSIGNS is proactively targeting the recruitment of first responders and military veterans in an effort to offer a viable opportunity for these individuals to transition into entrepreneurship. Currently, over 12 percent of the total number of franchisees in the FASTSIGNS system are military veterans.

FASTSIGNS recognizes the courage and strength of military veterans and first responders and is dedicated to helping them find success and purpose through its franchise opportunities. While many veterans look forward to being reunited with their families and returning to a life outside of deployment, many also find themselves starting from scratch while having to build a successful career.

Similarly, first responders often lead a strenuous career that takes a toll on both thier physical and mental well-being.

“It is our priority to ensure that our veterans and first responders have the opportunity and support to successfully

prosper in a business within the franchising model.” said Jameson. “We pride ourselves on our strong network of franchisees and encourage all potential franchisees to connect with existing franchisees to validate the business opportunity.”

After 38 years as a first responder in the fire service and law enforcement departments, franchisee Russ Mason opened his first FASTSIGNS location in St. Peters, Missouri, in 2015.

“After being a first responder for 38 years, I was looking for a change that challenged me,” Mason explained. “Many first responders are very mechanically inclined and business-minded, and the FASTSIGNS business model is well suited for selfmotivated and hands-on individuals.

FASTSIGNS gives you the tools to be successful and supports its franchisees by giving you the best opportunity for successful growth.”

FASTSIGNS offers military veterans the most comprehensive support and financial incentives available in the signage industry. FASTSIGNS participates in the International Franchise Association’s (IFA) VetFran program that provides military veterans with special incentives and assistance to open a franchise. Veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs, and firefighters can take advantage of FASTSIGNS’ 50-percent reduction on the franchise fee — a savings of $24,875

“It is our priority to ensure that our veterans and first responders have the opportunity and support to successfully prosper in a business within the franchising model.” - Mark Jameson FASTSIGNS is known in the industry for equipping its franchisees with tools vital to securing the ongoing success of each individual location. In 2018, FASTSIGNS announced the launch of its partnership with 1HUDDLE, a workforce-training platform that converts unique training content into science-backed, quickburst training games that are proven to accelerate workforce productivity.

For any existing business looking to expand into this fast-paced market, FASTSIGNS offers co-brand and conversion programs to help owners diversify their product lines and services to meet the growing demand for comprehensive signage and visual communications solutions. FASTSIGNS has helped countless owners of print shops, photography studios, camera stores, embroidery shops, and more, add a FASTSIGNS to their existing business or fully convert their store to a FASTSIGNS franchise. FASTSIGNS franchisees receive ongoing training and support to stay ahead of the competition and exceed the needs of their local business community.

Both the co-brand franchise opportunity and conversion can be started with only $15,000 down on the initial franchise fee.

Visit fastsigns.com or contact Mark Jameson at mark.jameson@fastsigns.com.

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Pe t Wa n ts

The Online Edge:

Pet Wants Bolster’s Their AlreadyBooming Pet Nutrition Delivery Service With the Launch of Online Ordering

In 2010, Pet Wants launched with a simple goal in mind: Healthy pet food, freshly delivered.

Customers instantly connected with the vision.

Pet owners in search of the healthiest possible options appreciated the nutritional value of Pet Wants’ food, and owners on the go appreciated the seamless delivery options. Now, continuing to build on a reputation for health-conscious convenience, Pet Wants has launched online ordering and nationwide delivery.

For too long, customers who knew of Pet Wants, who were drawn to fresh, nutritious food and wanted a trusted name in pet care, were reliant on a Franchise operating in their area. Shackled by territories no longer, customers across the country can now order the food their pets need. And with online ordering, the process is easier than ever.

Franchising USA

Though Pet Wants has now entered the world of ecommerce, online ordering is about more than just the bottom line.

Making a statement by offering its products to every pet owner in the country, Pet Wants has signaled a newfound effort to brand and market on a national scale. Where marketing used to only be franchise-focused and location-based, it is now going national. As more people learn about Pet Wants and experience the quality and consistency of its products, franchise owners can expect the name of their brand to not only be a trusted one, but a household one as well. The seamlessness of the online ordering process, a newfound omni-channel marketing effort, and the superior quality of its products means that the Pet Wants name will be in more minds, and customers will be shopping in more stores.

According to Scott Hoots, President of Pet Wants; “Pet Wants marketing & training provide our franchisees with a proven system that leverages cutting-edge

technology, relationships with customers, and world-class support designed to generate new clients and drive long-term growth.” For Pet Wants, the online option is designed to be seamless for all parties.

Franchisees can rest assured that no matter their technical skills, the ecommerce platform is designed to be simple, efficient, and nearly self-sustaining.

In addition to the user-friendly platform, Pet Wants also provides detailed training, dedicated business coaching, and a rapid launch program to all of their franchise owners. Hoots says “The addition of the online option is only a competitive edge if our franchisees feel comfortable using it. We are not only dedicated to giving Pet Wants franchisees all the tools they need to succeed, but also providing those same franchisees with the guidance necessary to perform at the highest level possible.”

For more information on Pet Wants or opening a Pet Wants franchise, visit: www.PetWantsFranchise.com/Trust

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ex per t advice

Expert Advice: George Knauf | Senior Franchise Business Advisor | FranChoice

Franchise Pro Strategy Session Many expo attendees are more confused and less focused after attending than before. Here is how to avoid that: Before going to the expo do some soul searching about what you are good at and enjoy doing. This is less about the product and more about the tasks you would do daily. Detail your ability and interest in: 1. Managing people, what kind of employees and how many – Consider white collar vs. blue collar staff and your comfort with each George Knauf

This is how I, and my empire building candidates, approach a franchise expo.

2. Selling, managing salespeople or networking to build business – Nothing happens until somebody sells something to someone 3. The days and hours each week that you want to work 4. The types of customers you want to serve 5. Brick and mortar vs. service businesses

If you came for the free food and souvenirs

• Your comfort with the possible higher start-up cost in brick and mortar

targeted. If you arrived ready to do some

• Your comfort in not working from the same desk all day in a service business

then you may not walk out with franchises quality work then game on!

Franchising USA

• Your desire for variety in daily tasks • How close the owner’s role is to the level you achieved in the corporate world • Multi-unit growth plans vs adding territory • Desire for Recession resistance • Comfort with fads, vs long term trends Once you have this personal outline you will have a rudimentary representation of what we build for our candidates and refer to as their model. This basic outline should help you plan your visit to the expo so that you get more value out of the experience.

If you need help with this personal outline drop me a note.

Get a list of the brands that will be attending, preferably with a map of where each brand will be in the expo hall. With a highlighter, possibly multiple colors if you want to prioritize, highlight those brands that fit the outline you built. Your goal will be to visit brands that fit you as an owner; those may or may not be the ones that fit you as a customer. There are countless brands that I am a raving fan of

“See that restaurant concept with the long lines waiting for free food samples? Are they on your list? If not then keep moving! Free food is like flypaper for attendees that did not plan their visit.”

as a consumer that I should never own, you will likely find the same thing.

You may see various other service providers, just focus on the franchise brands for now.

Put together your list of questions that you will ask each vendor so that you can compare the answers across the pool of brands you talk to. Being able to do side by side comparisons is important in this process. Here are some questions I would not overlook: 1. The all in TOTAL estimated start-up cost 2. How long have they been franchising?

3. How many franchisees do they have?

4. Ask them about the areas important to your personal outline. Don’t compromise here, if they are not a fit then more on, you can’t “make it work” if their model does not fit you.

When you get to the expo pull out your map, start on one side of the room and mark off the ones you have visited as you go.

See that restaurant concept with the long lines waiting for free food samples? Are they on your list? If not then keep moving!

Free food is like flypaper for attendees that did not plan their visit. In trade for the

“Your goal will be to visit brands that fit you as an owner; those may or may not be the ones that fit you as a customer.” food sample you generally have to get your badge scanned which starts your phone ringing.

territory in mind or a special model like a

If you are genuinely interested in running that restaurant every day simply walk past the free food line and find one of their salespeople.

in your particular considerations. These

As you work your way through the list are you finding that the concepts that you thought would fit you are not?

There is no harm in stepping off the floor to retarget the booths you want to visit.

Remember this is not about being sold something; it is about finding your perfect match.

Master Franchise or Area Developer, you

can follow the same basic roadmap and add investigations have many questions we

would add particular to the candidate and their goal.

Have fun, learn a lot. I am your franchise advisor; reach out to me if you have any questions.

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world.

With over 25 years of experience in both

When you get home it is time to organize your notes on each brand and start considering how well they fit your personal outline. If a brand fits your outline, pulling together your notes is the beginning of your investigation. Next steps would be to have an overview call with their sales team and get their Franchise Disclosure Document (FDD).

start-up and mature business franchise

If you are visiting with an International

www.MyPerfectFranchise.com.

operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980.

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ex per t advice

Charles Bonfiglio | CEO | Tint World

Don’t Overthink Your Franchise Marketing

The world is full of new marketing channels today, and they’re always changing. My parents are still watching TV. My kids are on YouTube and Snapchat. And I’m caught in the middle.

For franchise leaders, it can be easy to get confused, jump on the latest bandwagon, and watch your brand message get watered down.

Don’t overthink it. Whether you’re talking about marketing your franchise to consumers or to future franchise location

Franchising USA

owners, the principles of marketing are almost identical to the principles of customer service. Know your audience.

Meet them where they are. Make it easy for them to choose you, then wow them with a great experience.

I can tell you that getting the message right is so crucial to your brand image. Once you get that part right, where you share that message for maximum impact should be a no-brainer. But, always leave room for a little experimentation so you can follow your audience wherever it leads.

Advertising vs. Marketing Take a look back on the last 30 years. Back then, businesses did a lot of print, a lot of direct mail and a lot of TV commercials.

The marketing was one-sided. It was so

different that we called it by another name — advertising.

Today, advertising has evolved into marketing. It’s more of a conversation.

Consumers have information available at their fingertips through smartphones and social media. They want to receive information everywhere they are, in the way they like best.

So, it’s no longer a matter of advertising.

It’s a matter of having a marketing message, helping consumers understand your brand and associate yourself with topics that are meaningful to them.

Marketing is 80% of what smart companies are doing right now to stay in front of consumers, and it’s got to be about more than price and product specs. It’s got to be about the complete experience.

“When you’re adopting current trends into your marketing plan, it’s important to not try too many new things at once. Give yourself time to measure the results and make informed decisions.”

Be Your Own Micro-influencer We’re hearing a lot about micro-influencers — those people on Instagram and Snapchat who will endorse your brand or product in their personal feeds. It’s a tactic that I think should be used with caution. You’ve got to get the right message to the right people from people who will represent your brand and your values well.

But you know who already represents our brand well? Our franchise business owners.

And in that way, we were doing microinfluencer marketing long before it was cool. Your franchise owners should be at the center of everything you do, showcased as brand ambassadors and living everything your brand stands for. They organically promote the lifestyle that your brand represents, drawing more consumers and future owners to your brand.

Put your franchise leadership and your local owners on social media, let them tell your story, and you won’t have to worry about finding the right people. You’ve already got them!

Get Real When you put your real-world team at the center of your marketing, you tap into another trend in marketing today — authenticity. Your audience wants to align themselves with brands that fit their own values, but they want to see the real you.

They want to know that’s who you really are.

Get real about yourself, your brand and your values, and let those be reflected with honesty in your marketing. Likewise, get real about your target audience. Get real about who they are and where they’re at in life, and tailor your message to how they want to be spoken to.

Stop thinking that marketing is onesize-fits-all. Communicating with people in different ways and across different

channels doesn’t change who you are and what your franchise represents. It just means that you are respectful of how each person likes to interact.

Don’t overthink this, either. If I’m stumped about what marketing messages appeal to women, I ask the women I know. I consult experts. The information is there. All you have to do is ask for it.

Make it Measurable A good rule of thumb is that if you can’t measure it, you can’t manage it.

It’s true of marketing, too. You’ve got to constantly monitor, measure and test to make sure you’re getting the best return on investment. Has your audience moved to a different channel? Is what you’re doing still working? You’ll never know if you don’t measure results.

I recommend an 80/20 split of marketing channels you know and trust versus new channels you’re testing out. Measure it, manage it, adjust it. As another channel powers up and offers better return on investment, it’s time to shift. Fortunately, social media platforms and search engine analytics can make some results easier to track, but be sure to measure other data points as well. Look at lifetime value, what kind of customer you’re attracting. Are they returning? Do they really enjoy the quality you offer? Are there areas where you’re lacking conversions?

yourself time to measure the results and make informed decisions. Stay true to your brand, but fine-tune the delivery. Find out what works, what gives the consumer what they want and what makes the sale easiest on them.

Wow them with a superb experience from the moment they hear about your brand.

That’s the best marketing plan you can have — past, present and future.

Charles Bonfiglio is president and CEO of Tint World®, an award-winning franchise provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each franchise location houses approximately 20 profit centers, ranging from instore accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films. To find out more, please visit www.tintworld.com and tintworldfranchise.com

Time to Fine-Tune When you’re adopting current trends into your marketing plan, it’s important to not try too many new things at once. Give

Charles Bonfiglio

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f r a n fu n d

Your Funding Pre-Approval Should Be More Than Just A Piece of Paper There are a lot of things to consider if you’re exploring franchise ownership; Which brand is the best fit? What is the local market potential? Is real estate available?

But, arguably the most important consideration, especially early in the process, is how you are going to pay for the business and how much financing you qualify for. Funding can influence which brand you select, whether or not you start with one unit or multiple units, and even how quickly you can get your doors open.

When you start with a clear picture of your funding options and overall funding strategy, you’re able to take a holistic approach to the investigation process and be much more confident with your franchise purchase decision.

A Pre-Approval Letter is Not a Loan Guarantee An SBA loan is one of the most common methods of financing a new franchise business, and many franchisees proceed with the purchase of a franchise after they receive a Pre-Approval Letter from a lender. A Pre-Approval Letter is generally based on a set of assumptions and not a guaranteed loan offer, but states that a lender is tentatively willing to

lend the necessary funds up to a specific loan amount. It is an indication that the franchisee is likely to be able to secure financing and is often the green light eager business owners need to continue their pursuit, such as paying the initial franchise fee (typically between $20,000 - $35,000), because it gives them the confidence to move forward in the process.

But sometimes a Pre-Approval Letter is issued to a client who is then denied a loan later on. So, how do you know whether you can trust a funding company’s PreApproval Letter or if it is just a token tool to get you in the door?

What to Expect from Your Funding Provider A responsible funding company should not rely solely on the information provided by a franchisee because there are a variety of factors that go into determining how qualified a borrower is. There are times when a franchisee will omit critical financial details in fear of being denied a pre-approval, which only creates bigger problems down the road. It is much better to be forthcoming and know up front if you

“If you are considering franchise ownership, you will save time and a lot of headaches by addressing the funding piece of the equation on the front end with an experienced franchise funding partner.”

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are in a good position to get the necessary funding, because an ideal funding partner will be able to give you guidance on areas that should be improved to increase the amount of financing for which you qualify.

Before providing a pre-approval letter, a funding company should complete the following checklist: • Review of tax returns/interim financials for the business you plan to purchase (if an acquisition) or fund (if existing, operating business) • Have at least one detailed consultation with you (instead of just having you fill out a form) that addresses the following: o Lease expenses if you’re renting an office/warehouse/retail location o Loan payments o Your equity injection (down payment) and how you will satisfy this requirement o Your “burn rate” to verify the required cash reserves and/or income needed o Bank and other loan fees

o Strategy to fund locations two and three (if multi-unit) o Overview of the process and next steps, so there are no surprises • Soft credit pull that verifies your current credit information and history, as well as providing your Small Business Credit Score (SBSS) that all SBA lenders check before approval If you are considering franchise ownership, you will save time and a lot of headaches by addressing the funding piece of the equation on the front end with an experienced franchise funding partner. Your funding partner should be completely transparent when it comes to how qualified you are for financing, and a detailed analysis of your financial position and business plan should support your preapproval.

FranFund is a top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur Magazine.

Founded by a veteran in the franchise industry with first-hand experience as

“When you start with a clear picture of your funding options and overall funding strategy, you’re able to take a holistic approach to the investigation process and be much more confident with your franchise purchase decision.” a franchise owner, franchise developer, and new franchise creator, FranFund specializes in funding solutions for franchisees. With its deep roots in franchising, FranFund knows how to navigate the challenges associated with starting or growing your business.

By utilizing its franchise-specific prequalification tool and cultivating an extensive network of lenders who are comfortable with the franchise model, clients pre-approved by FranFund have a loan approval rate of 99%.

To schedule your complimentary consultation, visit www.franfund.com or send a request to info@franfund.com.

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The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

b

a

x

Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

FranchisingFeature trending franchises

ju ne 2019

Scooter’s Coffee: Riding the Strong Trend in Coffee Concepts

Setting the Trend in Franchising Franchising Reinvented:

The Latest Trends Rocking the World of Franchising

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what’s new!

Tropical Smoothie Cafe® Opens 750th Location

Blo Blow Dry Bar Achieves Significant Growth and Success in the First Quarter of 2019 Blo Blow Dry Bar, the original blow dry bar and the world’s largest blow dry bar franchise, announced that its successful development efforts throughout the first quarter have accelerated the brand’s growth, opening 11 new locations and signing new franchise agreements that will further expand Blo’s presence nationwide. This surge in franchise development has fueled Blo Blow Dry Bar’s ongoing success, achieving 15 consecutive months of positive year-over-year same-store sales growth.

“Blo brings an affordable luxury to the communities we’re in and with a demand for the services and experience we provide, we’re accelerating development in new and existing markets. We’re eager to build on this momentum to make our catwalk-quality blow outs accessible to women worldwide,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. Blo has grown its northern footprint with the addition of two new bars in Manhattan, as well as new openings in Northern Baltimore, West Orange and Franklin Lakes, New Jersey and two new locations in the brand’s hometown of Toronto. Atlanta welcomed a new bar in East Cobb, which marked the third of six locations slated to open in the greater Atlanta area this year. Additionally, Blo opened new bars in Denver and Chicago and also introduced its “no cuts, no color” concept to Iowa with the state’s first location in the Quad Cities. The company is further driving its franchise development with the signing of three franchise agreements bringing new locations to markets including Chicago, South Florida and the Philadelphia metro area.

For more information, visit blomedry.com.

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Tropical Smoothie Cafe, LLC, a leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, celebrated a milestone achievement with the opening of its 750th location in the system on May 17th in Sugar Land, TX at 13445 University Blvd.

This major landmark opening showcases Tropical Smoothie Cafe’s rapid growth and sets the company one step closer to reaching its goal of opening 130 new cafes in 2019.

“We continue to experience tremendous growth year after year and look forward to building on this momentum to propel our aggressive expansion efforts in target markets across the state of Texas and beyond, with the goal of having 1,500 cafes open nationwide by 2025,” said Charles Watson, CEO of Tropical Smoothie Cafe, LLC. Currently, 50 franchised Tropical Smoothie Cafe locations operate across the state of Texas, with nine cafes open in the Houston area, and another four expected to open in the market before the end of 2019.

With 750 locations open nationwide, the company is looking to add qualified franchisees to its growing brand and currently has franchise opportunities throughout the U.S. For more information about opening your own Tropical Smoothie Cafe franchise, please visit www.tropicalsmoothiefranchise.com.

Seva Beauty® Continues Expansion Seva Beauty® announced that they are expanding their locations. The beauty company will open a new Studio at 16041 Tampa Palms Blvd.

W, Tampa, FL 33647. The owner of this new location is Dharati Patel, a businesswoman who has managed different companies and will now own a Seva Beauty® Studio for the first time.

Seva Beauty® offers the flexibility to operate in a variety of venues such as shopping malls, premium outlets, and more. This Studio will open in a strip mall location, providing Seva Beauty® customers with a new convenient destination.

“I would definitely recommend Seva Beauty® to others. The support and guidance that this company provides to their Franchisees from the beginning to the opening of the Studio are great”, said Patel.

The opening date of this new Seva Beauty Studio will be announced soon.

Seva Beauty is the pioneer of the “Fast®

Casual Spa” offering services such as Brow Shaping, Lash Extensions, Brow Tinting, Facials, and Makeup. Most services can be performed in 15 minutes or less. Seva Beauty® currently operates in 28 States and Puerto Rico with plans to continue growing both nationally and internationally. Today, Franchisees from coast to coast can join a company that

has a proven track record, a reputation of being core value driven and a mission of bringing Beauty to the People®.

Ranked in Entrepreneur Magazine’s Top 100 Fastest Growing, Top 25 New, and Top 500 Franchise categories.

For more information visit www.sevabeautyfranchise.com.

Camp Bow Wow Strengthens Position as Leader in Pet Care Industry with 2018 Business Successes & 2019 Growth Forecasting Camp Bow Wow®, the largest and leading doggy day care and boarding franchise, announced 2018 to be one of its strongest years of growth and innovation in company history upon the release of the Franchise Disclosure Document.

With a 12% increase year-over-year in system-wide gross revenue , the 125+ million-dollar brand opened 20 new locations in 2018 and closed the year with a grand total of 165 Camps. Kicking off 2019 on a high note, Camp Bow Wow has been recognized for the fourth consecutive year as #1 in the Pet Services category in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking.

“At the core of Camp Bow Wow’s significant growth in 2018 is the strong partnership between our corporate support team and franchise owners that allows us to reach new milestones together,” said Camp Bow Wow President, Cail Morrison.

A further testament to the brand’s achievements, Camp Bow Wow received the Gold Stevie® Award in “Marketing Campaign of

the Year” for the company’s dynamic #GiveAFetch campaign that aimed to promote being a responsible pet parent while celebrating the special things dog owners do for their pets. As a result of the 2018 initiative, the company donated $40,000 to shelters and rescues across the country.

With Camps in 42 states and Canada, and continuing to expand nationwide, Camp Bow Wow touts 32% of their system as multiunit owners who have invested in multiple franchised locations.

For more information, please visit campbowwow.com.

Franchising USA

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Cover Story: Scooter’s Coffee

Scooter’s Coffee: Riding the Strong Trend in Coffee Concepts Scooter’s Coffee occupies a prosperous intersection of the franchising business these days. They are riding the strong trend in coffee concepts with a preference for going to market with multi-unit franchise partners who may own multiple brands.

The results have been explosive, with a robust number of store openings, record annual unit volume and same-store sales growth that is far outpacing the QSR industry average. Plans to field Scooter’s Coffee brand in consumer packaged goods this year are expected to add to the momentum.

Coffee franchises are hot. More than 80 percent of Americans drink coffee daily, providing a huge pool of existing and potential customers for Scooter’s Coffee and its competitors. U.S. coffeehouse sales are expected to reach $28.7 billion by 2021 despite increased competition from ready-to-drink coffee, according to Mintel, a leading research house. That would be up from sales of $23.4 billion in 2017 — which in turn represented a 41 percent increase from sales in 2011.

What’s more, drive through coffee kiosks — a major point of emphasis for Scooter’s Coffee — are an especially popular type

Franchising USA

of outlet for increasingly time-strapped consumers. And kiosks have the benefit of being easier and much less expensive to locate and build than full-service coffeehouses.

Scooter’s Coffee adds its own franchising distinctives to the overall promise of coffee. Based in Omaha and operating 215 stores in 14 states now, the brand plans to open an additional 65 stores in 2019 and is structuring and resourcing the company to grow to 1,000 stores by the end of 2023.

Scooter’s emphasizes customer satisfaction with a loyalty application that already has surpassed 37,000 users and accounts for about 10 percent of transactions. It focuses on franchisee satisfaction with a strong system that provides a structured training course, strict product-quality controls, top-level marketing and communications, an embracing system-wide culture and ongoing operational support.

Scooter’s management, led by CEO Todd Graeve, also has accelerated growth by emphasizing franchise partnership with entrepreneurs who want to own multiple Scooter’s Coffee stores as well as those who already have been successful with other brands that are complementary to Scooter’s. Multi-unit operators are taking over the franchise business from the old model of single-unit owners who are content to “buy a job” and be their own bosses. Today, more than half of all franchise units in the United States are run by multi-unit operators.

Multi-brand franchisees also are a rising trend. Often, they have expanded their number of stores to the maximum for their territory and want to take on a second or third brand to continue to grow their enterprise. Other motives include seeking additional brands to provide cash flow for different dayparts or to hedge against changes in markets, consumer tastes and economic shifts.

“Right away we liked the fact that Scooter’s already was in our market, so the brand was already here.” - Carissa Votroubek

“There’s that small-business feel that we so appreciate. And more important than that, we think that’s something Scooter’s Coffee will continue to focus on as they grow.” - Carissa Votroubek

All of those considerations played in the minds of Carissa and Brent Votroubek a couple of years ago as they pondered strategies for expanding from multi-unit operators of Jimmy John’s franchises to multi-brand franchisees. The couple in Cedar Rapids, Iowa, were already part of a family enterprise that owned a handful of outlets for the Champagne, Illinois-based sandwich brand. Brent Votroubek also worked in commercial and residential real estate development; and his wife, Carissa Votroubek, was a telecommunications equipment leasing consultant.

especially good to the Votroubeks. They were seeking a partnership with a brand that was relatively new and on the rise, and that emphasized the human touch, personal relationships with franchisees and the passion for shared success.

“Scooter’s Coffee had just opened up in Cedar Rapids, and like a typical female, I said that owning a coffee shop would be kind of cool,” Carissa Votroubek recalls. “Right away we liked the fact that Scooter’s already was in our market, so the brand was already here.”

Carissa, who is 32, and Brent, who is 34, embraced other aspects of the Scooter’s Coffee proposition and personality.

She liked the brand’s emphasis on the sustainability aspects of coffee harvesting and “the fact that Scooter’s has a very philanthropic side,” Carissa says.

After researching not only Scooter’s but also a number of other national coffee chains, including Caribou, Dunn Bros. and Dunkin’, Scooter’s Coffee looked

Already involved with their extended family in a Jimmy John’s enterprise that had grown to five local outlets, the Votroubeks committed to a four-

“When we went to their ‘discovery day,’ we really felt like everyone there cared about us,” Votroubek recalls. “They seemed passionate about the business itself.”

store territory in Cedar Rapids with Scooter’s Coffee. Their positivity about Scooter’s was reaffirmed during the ramp-up process, Votroubek says. Brand management kept its promises and demonstrated a flexibility that helped the couple complete construction and trim costs on the first two Scooter’s Coffee outlets.

Now, the Votroubeks are looking forward to opening the other two Scooter’s Coffee locations in Cedar Rapids and to succeeding and growing along with the brand.

“There’s that small-business feel that we so appreciate,” Votroubek says. “And more important than that, we think that’s something Scooter’s Coffee will continue to focus on as they grow. That’s a piece we don’t want to lose.” franchising.scooterscoffee.com

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franchises feature The most compelling part of the franchising industry is that it’s always developing, growing and finding new and innovative ways to make a successful and profitable business.

Trending Franchises of 2019

As consumers needs change and expand,

Consumers are hooked on the idea of paying for time and investing in convenience. A service that provides freedom and time to be with their families is considered money well spent.

so does the economy and therefore

franchises. Trends start to falter and new fads create business opportunities that

could be the next new thing that everyone

needs or wants. There are constant ongoing opportunities to consider and review for investment.

Franchising USA

A trend for convenience and time The economy used to be forced and guided by a human need for materialistic products.

Americans took pride in ownership and enjoyed having the best new gadget. While that necessity has never faltered, there is a new driving force behind businesses that has changed the course of business.

This has created a trend in related franchises, particularly in Cleaning Services. A working family barely has

time to keep up with the demands of a busy household. Cleaning services used to be a trend only available to the luxury class because it wasn’t worth the money for everyone else. Now people budget their income to provide for such a service so they can use their free time to be with family and enjoy the things they love.

The cleaning industry is not simply household chores; there are speciality services including window cleaning and dry cleaning, residential cleaning as mentioned above, and commercial businesses - which all have franchising options. There are a variety of options to consider that are profitable within the franchising field. It’s currently a $78 billion industry when you consider all the options available.

Though this field of interest is easily accessible because it has a lower start

“Cleaning services used to be a trend only available to the luxury class because it wasn’t worth the money for everyone else. Now people budget their income to provide for such a service so they can use their free time to be with family and enjoy the things they love.”

Educational development is a newer trend with a wider variety of options in franchising. Parents are more likely to invest in their children’s futures and schooling than ever before. Most parents want their kids to have opportunities that they hadn’t as a child and therefore willing to prioritize money to have a better education - as well as knowledge in other categories outside of the school yard. up cost, there are some drawbacks. The business is very dependent on its workers and reputation. With strong competition, there is always another option down the street or a cheaper option accessed through social media or service apps. Therefore, a franchisor might want to review cleaning standards, talent and HR management and possible turnover. A cleaning franchise with a reliable operations plan, as well as a successful rate for long term employees and management could be more successful and dependable.

Games and Education A powerful consumer market that is a newer consideration is children. Kids have incredible buying power even though they have no income. According to a survey developed by the Department of Agriculture conducted between 2005 to 2006, the average working family spends close to $9000 per child until the age of 18.

For a total of $169,080, which has raised to $233,610 for a child 0-17 years of age in 2018.

The most common opportunity is supplemental education in the form of tutoring. Some of these franchises have a fixed location with tutorers reporting to work during certain hours, while other options allow franchisees to work from home and contract out tutors to customers.

These options have different start up costs, responsibilities and expectations. A large corporation with a steady group of workers has a higher investment fee, but an at home business may cut into more family and personal time with bigger responsibilities and operational considerations.

While a portion of the Department of Agricultural survey mentioned above considers educational costs, it did not cover entertainment, recreational or sports costs; something a lot of American families consider a priority or at least worthy of investment.

More than 60 percent of American families spend $1,200 to $6,000 per child annually on youth sports; 20 percent of families shell out $12,000 annually per child, according to an article published by the Chicago Tribute in 2018.

“Dance schools and sports camps are trends that have created profitable opportunities for children that is open to all kids, whether or not they have the skill or passion in a sport.”

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b y G i n a G i l l Fr a n c h i s i n g U S A

“Birthdays are no longer blown up balloons and freeze dance, but rather a huge business opportunity.”

Recreational and sport franchises are on the rise as the demands of parents and children are ever developing. These are great options for those who want to work with kids and run a successful business.

A franchise for everyone The franchising industry has opened its doors to more investors, as opportunities develop and consumers expect more choice but want to spend less money, and now the variety of franchises is endless.

This number is associated with the development in new franchises and trending sports and entertainment businesses. While there is pressure for some American families to invest in sports development in hopes that it will create prosperous and wealthy career for their kids, there are franchises focusing on everyday sports, as well as short term celebrations or recreational fun as well.

There are franchises directed towards the development of a certain sport: swimming, baseball, tennis or what have you. These franchises are for kids starting out in a new sport and learning basic skills. Dance schools and sports camps are trends that have created profitable opportunities for children that is open to all kids, whether or not they have the skill or passion in a sport.

“Dependent on a franchisee’s own personal passion, one could look at and invest in a business that truly speaks to their own sport interest or their desire to work with kids.”

Dependent on a franchisee’s own personal passion, one could look at and invest in a business that truly speaks to their own sport interest or their desire to work with kids.

A recreational franchise is also a trending consideration for 2019, with parents now looking at new ways to keep their kids busy and entertained when they are apart from them.

Recreational franchises include birthday party celebrations franchises. Birthdays are no longer blown up balloons and freeze dance, but rather a huge business opportunity. There is a growing number of mobile franchises have different entertainment packages that can bring the party to you, like gaming trailers or blow up castles.

The mobile recreational entertainment franchise has a lower start up fee, but there are stabilized franchises that are open to the public every day and offer birthday party venues: trampoline and indoor jungle gyms, arcade and restaurant opportunities are a few examples.

A trending type of franchise is one within the everyday person’s price range and these include mobile franchises. Without a large location to secure, franchisees work from their home and service people sight on scene.

Mobile businesses are accessible to a lot of people who are interested in franchises and have a lot of options dependent on your passion. Though the work and responsibilities may be a little different than most franchises, it a franchise that is always developing and peaking interest.

Franchising today offers a bigger world of opportunity than ever before and is constantly developing. Even a trending franchise can grow into new developments that are more popular that it was initially expected.

Either way, all business is developed and determined by the wants and needs of consumers and nowadays busy families want convenience at a lower costs which has been the driving force behind the more popular and trending franchises of today.

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

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NOBODY GETS TO THE TOP BY ACCIDENT!

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We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!

Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com Franchising USA

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Snapshot: Fresh Coat

Changing The Narrative: How Fresh Coat Has Solidified its Reputation as The Trusted Painting Franchise

It doesn’t require years of experience to know just how tainted and fragmented the painting industry is.

Everyday, painters show up hours late, call it a day early, and leave jobs halffinished… sometimes never finishing them at all. Unfortunately for customers, both commercial and residential painting too often lacks accountability, reliability, affordability, and yet the quality is still hit or miss. Steve Kwon, SVP of Franchising tells a story; “I called four painters. Two didn’t show up. One showed up an hour and a half late. And one wrote a quote on the back of a speeding ticket. It felt good knowing that our Fresh Coat owners are so much better than that.” Ask anyone about their experiences with the painting industry, and they’re sure to share a similar story. The Fresh Coat Franchise- recently named to Entrepreneur’s Franchise 500 and

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Franchise Gator’s Top 100 Franchises for 2018- has capitalized on the stigma within the painting industry by simply committing to do the very thing its competitors have failed to do; putting the customer first.

According to Brian Santos, Fresh Coat’s Director of Education; “It’s about the people. We give [our franchisees] a proven system in which they can support their family and effectively scale their business.” Fresh Coat, from the top down, has dedicated itself to quality and to the customer. ‘Quality’ and ‘Accountability’ aren’t just buzz words; they are the foundation of the brand itself. While Fresh Coat offers countless perks to franchisees, including EPIC™ Proprietary Quoting Software, National Partnerships (the likes of Sherwin Williams), Easy Pay™ (0% same as cash financing), and a VIP Realtor Referral Program, what they really pride themselves on is not their technological edge, nor is it their marketing support, but rather the quality of work they provide and the trusted household name they have cultivated nationwide.

“It’s about the people. We give [our franchisees] a proven system in which they can support their family and effectively scale their business.” - Brian Santos With industry-leading profit margins,

a $140 Billion market demand, and no

inventory required, prospective franchisees are increasingly being drawn to the

financial opportunity of owning a Fresh

Coat. But its not just the money that makes the difference, it’s the desire to join a

trusted brand in an untrustworthy industry and the opportunity to be an asset to the community, that has driven painters and non-painters alike to launch their own Fresh Coat Business.

For more information on starting your own Fresh Coat Franchise, visit: www.FreshCoatFranchise.com/trust.

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ALL ROADS LEAD TO

Sept. 13-14, 2019 • Donald E. Stephens Convention Center Meet face-to-face with 125 proven franchise opportunities and take the next step toward business ownership with one-on-one meetings and educational seminars presented by the foremost experts in franchising.

Visit FranchiseExpoChicago.com for more information.

SPONSORED BY

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Expert Advice: Sarah Kulbatski | COO | JT Franchising

Franchising Reinvented: The Latest Trends Rocking the World of Franchising

In its earlier years, franchising was a place for single unit owners, who were happy to be their “own boss”, “buy a job” and provide a modest income for themselves and their families.

Franchisors faced significant and unique challenges. They most importantly fulfilled the traditional corporate leadership role, ensuring their company delivered on its promise to its customers, behaved in

Franchising USA

a responsible way and earned profits.

However, they also played the franchisor role, which required them to coordinate the ambitions of their franchisees, people who are franchise leaders in their own right.

Social and economic changes, mean that the best franchise systems must be adaptable in the way they do business.

In the digital age, franchise businesses have to stay on top of new developments, new franchise tech, changes in consumer behavior and latest management techniques, to “shine up” their operations and stand out in a sea of competition.

As well, as a franchise system grows and develops, changes will be needed to maintain adequate levels of support to its franchisees.

We are halfway through 2019, and so far it has been a busy year for the franchising industry. We have seen new startups enter the franchising sector and others lose traction. So, what are the latest trends rocking the world of franchising?

1

More than half of all franchise units in the United States, are run by multiunit operators, some with hundreds of units and revenues in the tens of millions.

These operators don’t work in their stores, or travel from home to home to provide services. Rather, they manage their company, employing a professional staff of field and unit managers, while they focus on strategy and growth.

2

Multi-brand franchisees (those with two or more brands) are also a rising

trend. These franchisees have often maxed out their territory, with their first brand and must now take on a second or third brand, to continue to grow their organization.

Others are seeking additional brands to provide cash flow for different day parts, or to diversify their risk, by creating a hedge against market cycles, changing consumer tastes and shifts in the economy.

3

More and more franchises are eyeing overseas markets as means for expansion. In recent years, an increased number of US franchises have gone global, thanks to a recovering economy and the intervention of the FTC. Even franchises that already have an international presence, are opening more locations in more countries.

4

“In the digital age, franchise businesses have to stay on top of new developments, new franchise tech, changes in consumer behavior and latest management techniques, to “shine up” their operations and stand out in a sea of competition.”

7

The most successful franchise brands reveal a love of consumables. We love our food! Edible consumables are growing in a recovering economy, as consumer purchases of bigger ticket items are delayed or scaled down in budget conscious households. Innovations in food concepts are also reasons why consumers are responding in a positive way, to the increased variety and creativity in all things food.

A smart trend gaining popularity, is providing customers with add ons that supplement a franchise’s core business.

These may include supplementary services/ goods, that engage changing demographics in order to attract a new customer base.

This ranges from concept development for current or predicted future needs within your market, vertical integration within your supply chain, or cross promotional initiatives to foster brand awareness.

Franchises, in order to gain a competitive edge, are embracing new technology as a means of operating responsively and quickly to their customers. Mobile pay and apps are the strongest customer facing technology being deployed, with increasing uptake by consumers. Incorporating Apple or Android pay, is also an emerging trend. Franchises are investing in their online profiles, with the ability to access resources and materials 24/7. As a result, this investment enhances the experience of their customers and increases brand awareness.

Staffing in the franchise sector is also moving forward to meet the demands of a 21st century workforce by assisting in building the brand from the inside out.

Evolving a franchise’s internal hiring processes, in response to the changing workplace demographics of Millennials and Gen-Z employees, is a must. Next generation staff have prompted rethinks of various HR processes, such as faster recruiting channels and more frequent and less formal performance review processes, to proactively identify issues that may prevent the retention of valuable staff, shifting the focus from non-traditional hiring procedures, and an emphasis on the workplace culture and lifestyle benefits.

5

6

Emergence of Micro-Influencer Marketing - personalities with a massive following on social media (e.g. content producers, beauty vloggers, celebrities, industry thought leaders).

More and more franchises are looking to collaborate with these micro-influencers to boost sales, build their online presence and bolster brand awareness.

8

9

Some franchise companies have come up with a so-called employee-tofranchisee program: a program that allow employees to work their way to becoming their “own boss”. Once they meet programspecific requirements, they can buy a franchise location with little or no equity.

Sarah Kulbatski

10

In the past, we have seen more minorities purchase and operate franchise businesses, however, more and more women are making waves in the industry, from fast-food to IT management and everything in between.

Sarah Kulbatski is the COO of JT Franchising. By virtue of having spent most of her professional career in the franchising sector, Ms. Kulbatski, a dynamic individual with a passion for business, who is driven to achieve short and long term results, with a commitment to quality and sustainability, has extensive experience in working within a climate of positive franchise relations. Ms. Kulbatski believes that a climate of positive franchise relations lies at the heart of a successful and thriving organization. www.jtfranchising.com

Franchising USA

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Expert Advice: Christopher Conner | President of Franchise Marketing Systems

Setting the Trend in Franchising

Franchising is an amazing industry. There are so many elements to the business which give an insight into what’s happening in the small business world, what markets are growing or declining and what consumer trends are taking shape.

Franchising USA

Due to the nature of small business, it is sometimes difficult to have accurate data or market research because of the fragmented nature of the privately owned companies that make the market. Franchising is one way to have an eye on the small business community trends and opportunities. As industry categories pick up momentum and consumers speak with their dollars, franchise brands are born and franchise industry categories develop significant traction.

Franchise Marketing Systems is a franchise development firm, we help companies franchise their business and go to market as a franchise offering. One of the really fun parts of this work is to be able to see

first hand what markets are expanding and growing enough to support franchise development efforts. If someone is franchising a business, there must be increasing trends in consumer purchasing for that particular product or service category. Maybe, in some cases, it isn’t necessarily the what, but more the how people prefer to purchase the services or products. I have been working in franchise development long enough to see some of these trends come and go and look back on the growth spurts of some and the collapse of others. I am a big proponent of entrepreneurship and hate to see anyone go out of business. So what trends do we see in the franchise market today and

“When investing in a business, the growth of the market and of a particular franchise brand isn’t as relevant to the success of your franchise investment as the bottom line of the actual business itself.” how can we better navigate the currents of capitalism to make better business decisions in the future?

One thing I’ve noticed in any given franchise market trend is that franchise investors like things that are new and innovative. When someone creates a business model that is really game changing and “out of the box”, people start to pay attention. Think of some of the most recent franchise trends that have taken shape in the industry. Massage, Fitness and even Pizza have all had their moments in franchising in the last decade and continue to show signs of growth.

What caught people’s attention? One brand in each category that created a new system and a new way of doing things that brought life, innovation and growth to an entire category.

Massage Envy was certainly the leader and still today leads the way in the massage market. The brand accomplished this by bringing a modernized approach to the antiquated massage industry and “McDonaldizing” the business model with a membership program, strong branding and a consistent way of doing business that opened up massage to the every day person. Soon after, the growth trend started and along came a variety of massage service franchise brands, all of which experienced significant growth including Hand and Stone, Elements, Massage Heights along with others.

The Fitness market is in the midst of a complete revolution started by Orange Theory, the boutique, classroom fitness brand which opened up the entire market for growth with a community-focused, trainer-led fitness service. Consumers spoke with their spending and moved away from the traditional big box gyms and into this model. Along with Orange Theory, RockBox, Title Boxing and others expanded by leaps and bounds and opened locations in strip centers around the world.

Maybe the most incredible franchise trend today is the pizza market, which had been

essentially stagnant for decades with very little innovation or brand development.

Blaze Pizza changed this with a new way to serve pizza to the consumer, quick, convenient and almost “Subway-like”. The market went nuts and so did the franchise industry. Mod Pizza, Pieology and D.C. Pizza were all derivations of the Blaze model which benefited from this market expansion. In each of these cases, the trends remain positive and the markets continue to expand quickly creating opportunities for investors and long lines at the cash register.

But how do you analyze whether a trend is genuine opportunity or just market hype? I was in franchising when people launched the ebay drop off store market craze. In the midst of the market growth, it was hard not to get excited about the brands expanding so quickly and the technologydriven concept. Hundreds of ebay stores were opened under a variety of different brands, each of which disappeared as quickly as they opened when the consumer realized they could go right to ebay without dealing through a middleman. Frozen Yogurt recently experienced this kind of downturn after thousands of retail yogurt stores were opened. The model was fun, simple and easy to manage, it was understandable that investors jumped into the market in droves. The sad reality is that people lost a lot of money, in some cases all of their money. So what can you do to make a better investing decision and avoid falling victim to what happens to be popular at that point in time?

When making an investment decision, the age-old saying of keep emotions out of it seems to hold true here. It’s easy to get excited when everyone else seems to be running towards a “good idea”. But when investing in a business, the growth of the market and of a particular franchise brand isn’t as relevant to the success of your franchise investment as the bottom line of the actual business itself. Understand the numbers and verify that the profitability

Chris Conner

“Trends are not necessarily a bad thing, but to avoid calamity, good investment decisions require level headed thinking.” of a franchised business meets the ROI expectations you have for your investment.

Next, and maybe most importantly, do the consumer research to understand what trends are supported by consumer buying habits. If you see that people are buying more of the product or service from the particular business model you are considering investing in, that’s a good sign.

If the consumer market isn’t expanding as quickly as the number of franchises in the market, definitely bad. Trends are not necessarily a bad thing, but to avoid calamity, good investment decisions require level headed thinking.

Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work.

His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting.

For more information on how to choose the right food service franchise, contact Chris Conner at Chris.Conner@ FMSFranchise.com www.fmsfranchise.com

Franchising USA

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Expert Advice: Rick Bisio | Franchise Coach | FranChoice

Advice for Aspiring Franchisees about

What is Trending in 2019

Many times, when I meet someone and we make small talk, I am asked what I do for a living. When I tell them I am a franchise coach, their response is “what businesses are hot right now?�

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They want to know what is the next big thing that will make money and be a great success story. It is very similar to the stock market when people want to jump in and buy the stock that is on the rise.

that draw a lot of attention but are unable to sustain its initial success. Regardless, prospects need to be wary about trending franchises and do the proper research to figure out if it will have staying power.

People have been and always will be attracted to what is new and popular. That is the case with business opportunities, including franchising. Over the years, I have seen a lot of concepts that have been considered trendy and became quite profitable for many years. At the same time, there have been other franchises

While trendy business concepts may be prevalent and generate a lot of discussion, people should know they also come with a considerable amount of risk. All you have to do is look at examples from a couple of decades ago to see cases of hot new ideas with tremendous buzz that ultimately failed.

“Any kind of franchise opportunity requires research and due diligence on behalf of the potential owner to try to gauge the likelihood of it being a successful venture. That is certainly the case with a trending franchise.”

In the 1990’s, consumer demand for bagels increased, which led to the opening of bagel restaurants. Everywhere you looked, there was Bruegger’s Bagels or Einstein Bros. Bagels popping up. Eventually other restaurants responded by simply adding bagels to their menus. It then became difficult for the businesses serving only bagels to survive when so many other restaurants then started serving bagels as well.

In the early 2000’s, eBay stores were all the rage. They sold thousands of these and people had plans to open an eBay store and get rich. After the initial wave of popularity, the stores fizzled out. Home meal replacement companies were very trendy several years ago but many of them have now gone out of business.

What are some examples of franchises that are currently trending? Paint and sip locations are a relatively new phenomenon in which you paint pottery or artwork while having a glass or two of wine with friends. Another business that is currently popular is cryotherapy chambers, which uses cold temperatures as treatments for various ailments. Same goes for the surge in cannabis stores selling marijuana in states in which it is legal.

So how do we know if any of these are good business opportunities worth exploring or are a flash in the pan that will quickly run its course? I always recommend to people that they should ask themselves “is it an industry?” or is it just a cool idea or menu addition? Try to look ahead 10 years into the future and determine what the business will look like at that time.

In applying this approach to the example of cryotherapy chambers, do we see a vision or future where there are cryotherapy businesses all over the country? Will there be enough demand for their services where

people will continue to seek treatment to the point it will become a successful standalone business?

I personally have a hard time imagining that. I think cryotherapy will still be used 10 years from now, but it is essentially a menu addition. If cryotherapy continues to be popular, a doctor’s office can add that service, or a franchise like Massage Envy could add a chamber to every location if they desire. It then looks like the case of bagel restaurants suffering when other stores start adding bagels to their menus.

Given its current popularity, I would expect thousands of cryotherapy franchises sold, but I would be very surprised if cryotherapy becomes a sustainable sector.

The case of cannabis stores is another very interesting example of a trendy business.

There have been many stores that have opened in recent years and successfully capitalized on the legalization of marijuana in certain states. As we look 10 years from now, will people continue to smoke cannabis? Yes, absolutely, I’m positive they will. But then the question is, how will the industry evolve?

That is something I can’t quite answer, but I do ask myself several things regarding the industry. In the coming years as more states legalize marijuana, the federal government will change the laws and make it legal. So, what happens at that point? My guess is all the big businesses that are currently selling tobacco will all get into the cannabis industry. They have already positioned themselves for this by purchasing manufacturing facilities.

Cannabis may be sold by a wide variety of locations and there may not be a need for stand-alone cannabis shops. It is difficult to completely project the future of marijuana sales in this country, but this case is an interesting situation to consider.

This is not to say that all trendy business opportunities will be doomed to fail

Rick Bisio

over time. The fitness industry is trendy with new popular forms of exercise. If we go back and ask if this concept is an industry and will it still be around in 10 years, the answer is clearly yes to both. It has been a successful business for years and I can’t imagine a decade from now, people will not have an interest in personal fitness. You will just want to make sure the particular concept has staying power.

In looking at exercises such as Pilates and yoga, they have been successful for a long time and that should continue to be the case in the future.

Any kind of franchise opportunity requires research and due diligence on behalf of the potential owner to try to gauge the likelihood of it being a successful venture.

That is certainly the case with a trending franchise. Franchises require a significant financial commitment and you will want to make sure the business will continue to have customers and will be profitable over the long-term before buying in.

Rick Bisio is a leading franchise coach with FranChoice, the creator of the FDD Exchange and the Franchise Glossary and the co-host of Rick Bisio’s Franchise Focus. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership. www.afranchisecoach.com/the-coach

Franchising USA

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sn apsh ot

T h e G r ow t h C oac h

[TECH] Smart ™ Time Management

The Growth Coach Franchise’s Latest Move Signals Their Foray into the Digital Realm “Smart Time Management™ provides all Growth Coach clients with the option for interactive, self-paced, virtual training while still receiving the perks that only personal coaching provides.”

Convenience is Convincing

The demand for business coaching has ballooned into a massive $11 Billion industry.

With over 28 Million businesses in the

United States, as the demand for coaching has increased, so too has the demand for

easily-accessible, cutting-edge, resources.

To improve their bottom line, businesses and business-owners across the country

are always looking for new approaches to employee development. Employers might

be interested in a business consultant, but not if it requires too much travel or too

many logistics. For this reason, employers and business coaches alike are growing

increasingly interested in the benefits of

digital assets and semi-virtual coaching.

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The Demand for Digital The Growth Coach Franchise has responded to this demand by unveiling its latest foray in the virtual/digital side of coaching. Smart Time Management™ provides all Growth Coach clients with the option for interactive, self-paced, virtual training while still receiving the perks that only personal coaching provides. By utilizing this virtual/personal hybrid, clients can take advantage of the 24/7 accessibility and convenience of the web, while also receiving the proper encouragement and tone that comes only with personal connection. Growth Coach believes the human element is what drives engagement and growth, while newly created digital assets ensure all clients get the resources they need to succeed, thus creating a highly effective one-two punch designed to drive results and promote retention.

Another major reason why virtual coaching has become so enticing to employers is the utter convenience. According to Lisa Hudson, President of The Growth Coach, Smart Time Management™ allows Growth Coach Franchisees to serve far more clients by making the logistics easier for everyone.

“While group-coaching is great- especially when it’s hands on- it also requires people actually get in their car.” And while the program is technically designed to be supplemental, by offering coursework, videos, assessments, and personalized modules, it can absolutely stand alone for even the most remote clients.

Just the Beginning Smart Time Management™ is yet another addition to Growth Coach’s many services, but it is not the last. Signaling a concerted effort to capitalize on the potential of the digital realm, Hudson says that clients can expect more and more digital options in the coming months. Growth Coach is confident that as they continue to build out their mixed curriculum and catalogue of virtual resources, it will continue to drive better results for employers, clients, and coaches, alike.

For more information on becoming a Growth Coach and further information about all their offerings, please visit www.growthcoachfranchise.com/digital

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WORK SMART

NOT

HARD!

IFG 50/50 - A Different Franchise Approach!

NO

Staff Premises Long hours Paper Inventory

WE BUY INVOICES TO ACCELERATE OUR CLIENTS’ CASHFLOW! WE DO NOT LEND MONEY!

GET A FREE eBOOK www.Interfacefinancial.com/franchise

AS A FRANCHISEE: s 7ORK IN A MATURE lNANCIAL SERVICE ARENA s 7ORK FROM A HOME BASED ENVIRONMENT s "E PART OF A YEAR OLD INTERNATIONAL ORGANIZATION s 9OUR GROWTH COMES FROM HELPING YOUR CLIENTS GROW s #ONDUCT BUSINESS ON YOUR OWN TIMETABLE s 7ORK ANYWHERE NO TERRITORY s 6IRTUALLY NO PAPERWORK FRANCHISOR HANDLES ALL DAY TO DAY PAPERWORK s .O COLD CALLING TELEMARKETING ADVERTISING OR DIRECT MAIL s 3TART WITH A MODEST WORKING CAPITAL AND GROW AT YOUR OWN SPEED

For more information contact David Banfield, President E: ifg@interfacefinancial.com Franchising USA

spotlight on service

IFG 50/50

The Negative Franchise!

Is there really such a thing as a negative franchise? The IFG 50/50 franchise has sometimes been referred to as a negative franchise.

This is not because of the income that franchisees generate, which we believe is above average, but because of a large array of components found in a normal franchise that just do not apply to The Interface Financial Group and their IFG 50/50 franchise.

We are talking about the fact that the franchise requires no

employees, no rented or leased premises, no inventory, no long hours, no extensive travel, no advertising, no custom equipment or signage and, one of our favourites, no hard work.

While all these things may be considered by some as negative items, for others they represent very positive components that they are looking for in their franchise search.

Individuals transitioning from the corporate world into selfemployment and entrepreneurship, usually want to travel with as little baggage as possible. They are looking for opportunities that for them are not only a solid business, but a business that comes with a positive lifestyle element – often something that was missing in their corporate life.

“Entrepreneurs making the quantum leap from a paycheck to self-employment need to know that when they leap, they will land on very solid ground.�

Franchising USA

The IFG 50/50 franchise model is welltried and tested but at the same time is very simple. Franchisees are engaged in working with business clients to accelerate their cash flow through the medium of an invoice discounting program. Franchisees do not lend money but buy specific current quality invoices at a discount to provide exponential growth opportunities, not only for themselves but for their clients.

Typically, franchisees are owner operators, and do not require any staff as all transactions are done in conjunction with the franchisor – another unusual feature inasmuch as the franchisor engages with franchisee in every transaction.

This franchise is all about money, people and technology. This is where the ‘no hard work’ element comes into play.

Because the franchisor is engaged with the franchisee in all transactions, it also means that the franchisor handles all the paperwork involved in the financial transaction with the client. Franchisees are engaged by using their business background and business acumen, while the franchisor handles day-to-day paperwork, administration, bookkeeping, etc.

The franchise does not require any specialized equipment, and there is certainly no inventory to buy. Because of the unique way that franchisees market their service, there is also a ‘no sales’ element to the franchise. Most of the business, handled by franchisees is business that is referred to them, so the franchise certainly appeals to entrepreneurs who do not see themselves in a sales role.

While there are many things that are not components of the franchise, one of the important aspects that is included is capital leverage. Every IFG 50/50 franchisee has the opportunity to leverage their capital to create income for themselves on capital that they did not deploy. This translates into working with other people’s money – OPM – and the use of other people’s money in business is an established way to create income on a rapid basis.

In his New York Times bestselling book, ‘Rich Dad Poor Dad’ Robert Kiyosaki popularized the idea of using other people’s money to build wealth. However, that narrative is focused on obtaining other people’s capital at a modest cost to make the formula work. The big difference

with IFG is that there is absolutely no cost to our franchisees to use the leverage component and thus create an aboveaverage return on their working capital.

Entrepreneurs making the quantum leap from a paycheck to self-employment need to know that when they leap, they will land on very solid ground. The IFG franchise provides that solid platform in the form of 45+ years of history - over 4½ decades of supplying the invoice discounting service to the business community. Over that time span not too much has changed at Interface with regards to the service, however the delivery method and the cosmetics now reflect a very substantial technology ingredient that enables us to do things in a much shorter timeframe, and certainly without ‘hard work’.

For entrepreneurs and would-be entrepreneurs looking for a franchise that has history and a proven established system that generates secure income working in a ‘core business hours’ timeframe, IFG represents a very positive rather than negative franchise opportunity. www.interfacefinancial.com/franchise

Franchising USA

spotlight on service

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ex per t advice

Ted Rippey | Vice President of Franchise Development | Take 5 Oil Change

How to Increase Franchisee Revenues with Core Service Offerings

Ted Rippey

Franchising USA

In an era of on-the-go lifestyles and customercentric business models, many concepts adapt with the one-stop-shop approach when in some cases, that strategy actually decreases customer convenience and satisfaction.

An approach some brands should consider is sticking to what works, which often

means focusing on core or “single-service� offerings.

To say a concept is single-service is not to imply that it only has one offering in the

literal sense, but rather it has one service

or product that intentionally overshadows

all others. For example, Take 5 Oil Change is known for its drive-thru oil changes, but also offers a few additional automotive

maintenance services. These additional services are not our main consumer

proposition -- the brand’s strategic focus is

“You may be surprised at how a certain level of simplicity can actually boost not only customer satisfaction but also franchisee success.” on oil changes, which is what we’re known for and do best.

Many franchises shift their focus to expanding their services to increase their average invoice amount, while in many cases, they should be going back to the basics and sticking with their “bread and butter” offering. You may be surprised at how a certain level of simplicity can actually boost not only customer satisfaction but also franchisee success.

Here is how it works:

Build Loyal Customer Followings There are many reasons why focusing on one or few core offerings can be beneficial from a consumer standpoint, and arguably the most important is customer convenience. In today’s fast-paced world, people are always on the go and in a hurry – they crave convenience. Keeping services streamlined can simplify the customer experience, reduce high-pressure sales tactics and accommodates their lifestyle.

It is important to keep in mind what convenience means for your customer profile in relation to your concept.

For instance, getting an oil change is something most people consider an inconvenience in their day. However, the interruption can be kept to a minimum by offering a quick in-and-out option that doesn’t crowd customers with additional services or has employees distracted by other tasks.

If your goal is to focus on one core service, that service must be perfected and efficient.

Your concept can offer all the convenience in the world, but if consumers are not consistently satisfied and able to rely on the business, they will never become loyal customers. By having one specific specialty, franchisees and their employees can become experts in that offering, which directly translates to higher customer repeat rates. And, these outcomes result in loyal customer followings, since consumers typically prefer to return to places that

they are already satisfied with instead of shopping around for a new source.

Streamline Franchisee Operations In addition to offering convenience to the consumer, a business model focusing on a core offering can heavily benefit franchisee efficiency. From an operational standpoint, the fewer services or products there are to oversee and sell, the more time there is for franchisees and their employees to build and maintain a thorough knowledge of that service or product.

When employees know the ins and outs of the business offerings, they can service customers more effectively and efficiently, which correlates to customer satisfaction. As an added bonus, this kind of streamlining and efficiency can get more customers serviced, ultimately increasing franchisee revenues.

Depending on the concept, streamlining operations and developing employees into true experts in the franchise’s core offering has the potential to reduce the number of staff members. For instance, rather than having one expert on each offering, you can have a smaller leadership team, complemented by fewer employees who are all laser-focused on one service.

Reductions in staff can mean lower overhead, keeping franchisees in the black.

At the unit-level, single-service concepts can also impact employee satisfaction.

With staff focused one clear goal and provided with the tools to do it, their job satisfaction often improves. Employee

retention is an ongoing battle franchisees face, and business models that work to keep employees engaged and fulfilled can lead to better run locations and happier, returning customers.

Implement a Winning Strategy Franchisee outcomes are strongly influenced by loyal customer followings and streamlined operations. With core or limited service offerings, franchisees can operate their business with greater efficiency, and in return, build lasting relationships with customers by catering to their needs, whatever they may be in a given segment.

So, when looking to purchase a franchise, don’t get distracted by the flashiest concepts out there. Sometimes, models with the most straightforward consumer propositions are those that will get you the most profitable and rewarding outcome as a franchisee.

As a seasoned aftermarket franchise professional and Vice President of Franchise Development at Take 5 Oil Change, Ted Rippey launched the Take 5 franchise initiative in March 2017 and oversees the brand’s ongoing growth.

Before joining the Take 5 team, Ted served as the Chief Compliance Officer at Driven Brands, the parent company of Take 5. In that role, he oversaw all franchisee compliance matters. Prior to joining Driven Brands, Ted, along with his father and brother, founded 1-800-Radiator, a wholesale auto parts distribution franchise. www.take5franchise.com

Franchising USA

ex per t advice

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Franchising USA

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Veterans in Franchising june 2019

www.franchisingusamagazine.com

Window World:

A Home for Veterans

double your sales

- The power of communicating value

Fast Track Planning for Self-Employment Franchising USA

SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.

• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners

Page 47

Veterans in Franchising Supplement june 2019 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover

Veteran Profile

50 Window World: A Home for Veterans Cover Photo: Sgt. 1st Class Mike Elliott, US Army

52 Venture X

Golden Knights, Retired

Veteran Snapshot

54 Double Your Sales: The Power of Communicating Value 56 Fast Track Planning for Self-Employment

Veteran News 48 JDog Carpet Cleaning to Be Led By Former Special Ops Marine 49 Lapels Dry Cleaning Donates Services

to American Heart Association Awareness Campaign

58 Caring Transitions

Veteran Expert Advice 54 Double Your Sales - The Power of Communicating Value Joshua Frank, Chairman of the Board,

St. Louis Veterans Business Resource Center; Managing Partner, RSM Federal

56 Fast Track Planning for Self-Employment Jim Mingey, Founder and Managing Director,

Veterans Business Services (VBS)

Franchising USA

V e t er a ns i n Fr a nch isi ng

veteran news

JDog Carpet Cleaning to be Led by Former Special Ops Marine

Chayse Roth

and polishing, and air duct cleaning services the military way—with respect, integrity, and trust.

JDog Brands is on the offensive and adding strategic allies and service offerings. The rapidly growing brand of home and commercial services has named former Special Ops Marine, Chayse Roth, as President and COO of JDog Carpet Cleaning, a new franchise offering that will further expand JDog’s national footprint.

The new position is part of a recently announced national expansion campaign that will leverage the trust JDog Junk Removal & Hauling has built with customers across 200 franchises nationwide since 2011.

“Consider it an escalation in our mission to vastly expand business ownership and employment among America’s greatest labor pool, our Veteran brothers and sisters,” said Jerry Flanagan founder and CEO of JDog Brands, in a press release.

“Our experience shows that consumers trust, value, and want to do business with Veterans. No one exemplifies the skills,

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talents, and leadership abilities of our military, or is as qualified to lead this charge as Chayse.”

Roth enlisted in the U.S. Marine Corps as a junior in high school, began boot camp two days after his high school graduation, and was enrolled in the School of Infantry at Camp Pendleton during the attacks of 9/11. He dedicated 13 years of service to our country, completing deployments to Iraq, Bahrain, Tajikistan, Pakistan, and Afghanistan, and receiving multiple commendations, including the Joint Meritorious Service Medal, Navy Achievement Medal with combat distinguishing device, and Combat Action Ribbon.

Roth comes to JDog Carpet Cleaning after having owned and operated a successful carpet cleaning business that provides services to 200,000 residents in North Carolina. In the new role, Roth will create the operating format for JDog to provide carpet cleaning, hardwood floor cleaning

“I decided to join JDog because we share the same culture and understand the value that Veterans bring to American business,” said Roth in a press release. “Jerry and his team have done a remarkable job of building a trusted, national brand in a short period of time and developing a franchise business model that allows Veterans to succeed at entrepreneurship. We’re excited to open this new front in carpet cleaning under the JDog Carpet Cleaning brand, in a ground game that expands our service offerings to national markets.”

“We’re convinced entrepreneurship represents the best way to improve the lives of American Veterans,” said Flanagan. “We intend to take this fight to the market and provide real and legitimate opportunities for the servicemen and servicewomen who have sacrificed so much to preserve our freedom and protect our way of life. Now we’re going to make the free market available to them as they grow businesses and advance their careers.”

For information, visit www.jdogbrands. com/brands/carpet-cleaning.

Lapels Dry Cleaning Donates Services to American Heart Association Awareness Campaign

Lapels Dry Cleaning, an environmentally friendly dry-cleaning franchise headquartered in Hanover, Massachusetts, recently opened its heart and Waltham location to help the American Heart Association celebrate national Heart Health in February.

Lapels’ specific donation was dry cleaning services for 1,500 red stocking caps knitted by volunteers and distributed to newborns at Boston area hospitals as part of the Little Hats Big Hearts campaign.

Little Hats, Big Hearts is a month-long campaign as part of Heart Health Month that raises awareness for congenital heart defects. Taking place across the nation, little red hats are handed out to newborns at participating hospitals.

“Our wonderful volunteers did such a great job knitting these hats for the newborn babies. We knew we needed a special kind of dry cleaner to clean

the hats without damaging some of the delicate needlework,” said Stefani Barba, coordinator of the Little Hats, Big Hearts campaign in Massachusetts. “We reached out to Lapels’ location at 1036 Main Street in Waltham and they volunteered their services and did a fantastic job getting the hats ready.”

Named a Military Friendly Franchise®

by MilitaryFranchising.com, Lapels has pioneered an eco-friendly dry cleaning experience over the past 18 years. Part of that effort includes a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Consequently, it’s gentler on clothes and you can see, feel and smell the difference.

“We were delighted to help out with the ‘Little Hats, Big Hearts” campaign,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “As a parent, you never take your children’s health for granted. We are more than proud to be asked to volunteer our expertise and services to help the American Heart Association on this great campaign. It’s a great reminder for everyone of the importance of heart health.

As the hats correctly imply that starts from the day we are born.”

According to the American Heart Association, which organized the program in connection with the Children’s Heart Foundation, congenital heart defects are the most common type of birth defect in the country.

For more information on Lapels Dry Cleaning and its range of dry cleaning services and locations, visit www.mylapels.com.

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cover story: Window World

Window World: A Home for Veterans

As an Air Force recruiter, Art Lane competed with many of America’s finest as he crisscrossed the Upper Midwest in the 1990s, trying to pin wings on the best candidates while competing with rivals from other branches of the U.S. military who were also recruiting them.

“You’re in an area by yourself as an Air Force recruiter. That area is usually manned by about a dozen recruiters from the Army and even more from the Navy, and maybe a half-dozen representing the

Art Lane, Window World of Green Bay and Wausau owner, and retired Air Force recruiter

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Marine Corps,” Lane recalls. “You’re driving, you’re canvassing — everything is done by you.”

But a quarter-century later, Lane is grateful for how this aspect of his experience in the U.S. military helped prepare him for the competition he would face as owner of two Window World franchises, one in his home town of Green Bay, Wisconsin, and the other in nearby Wausau, Wisconsin.

“That military experience honed my ability to run a business, and my sales skills. It gave me a foundation. It was one of the many things I learned in the Air Force that I can attribute for our franchises’ success today.”

More American companies are expressing their appreciation for military veterans such as Lane these days, and Window World is right in the thick of such efforts.

“I can attribute a lot of our success to lessons I learned in the Air Force. But it’s Window World that has taken us from rags to comfort in a relatively short amount of time.” - Art Lane

Window World team accompanies a Gold Star family on a recent V.A.C. mission

For example, the company works closely with the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Using its corporate jet, Window World has flown 114 missions to date for the Command, transporting 139 veterans over 160,000 miles and logging over 420 hours in the air. The partnership has raised over $1 million in flights and inkind donations since it began in 2008.

Headquartered in North Wilkesboro, North Carolina, Window World is America’s largest replacement window and exteriorremodeling company, with more than 200 locally owned offices nationwide. Its windows, vinyl siding, and Therma-Tru doors all have earned the coveted Good Housekeeping Seal, and in 2018, Window World was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power & Associates, which surveys retail customers.

Andrea Gallina is another U.S. military veteran who appreciates what Window World means not only to her but to other vets. “They’re the kind of people who, when you shake someone’s hands and look them in the eye and give them a promise, they follow through,” says Gallina, who is a design consultant for Window World franchisees Gene and Karyn Bryan in Vista, California.

Gallina learned about the importance of honesty, commitment and dedication in lots of ways, beginning with her decision to join the Marine Corps right out of high school in Oregon. She became an encryption specialist and served during

Window World Chairman and CEO Tammy Whitworth

Operation Desert Storm in the first U.S. war in Iraq. After that stint, she left the service, got married and began raising children.

But lots of things changed for Gallina, as for the country, after the 9/11 attacks in 2001. She decided to re-up, joining the Reserves. And this time, she signed up in a field closer to her original desire: photojournalism. As a reservist combat photographer, Gallina helped document the Marines’ views of important events and developments ranging from catching airborne drug runners in Curacao to chronicling the rise of female helicopter pilots in the Pacific Ocean on the USS Reagan.

After six years of that stint, Gallina pivoted to something she also figured she’d be good at — home-improvement sales. She was able to apply some of the skills she’d learned as a reservist, such as careful photographic documentation, to marketing home repair.

More important, though, working for Window World has enabled her to apply principles she embraced in the military, including “being able to stand behind my word,” she said. “Window World has delivered. If I sell a package of windows and tell customers what’s going to happen, everything is followed through. Window World is a great organization, a place where I can be myself and rely on core values of customer service, integrity and positivity.”

Aaron Broer is learning the values of the U.S. military and of Window World simultaneously. He’s a motor-transport

operator in the Marine Corp Reserves in Fargo, North Dakota. Broer is also working as a project manager and head installation technician for his brother and sister-in-law, Carter and Melissa Broer, who own the Window World franchise there.

He is a link in the supply chain that is crucial for Marine Reserves’ training and, if necessary, deployment. Broer’s service requires his absence from work monthly for a five-day stint and a couple of weeks during the summer. “Window World is a great supporter of what I do,” he says.

And it’s important to him, Broer says, that Window World runs as smoothly as his Reserves unit. “Other companies don’t run that way,” he says. “It’s nice to be with a company that works to a schedule.”

Art Lane, the Wisconsin franchisee for Window World, leveraged a small loan from a physician friend to purchase the 48th Window World franchise nationally in 2002. He has overcome a number of personal and business obstacles — including his wife’s ultimately successful struggle with cancer, his son’s serious injuries in battle in Afghanistan, and the Great Recession — to emerge sobered and yet grateful for commerce, and for life.

“After losing almost $100,000 in 2011, a devastating hit, I haven’t seen a negative number in this business,” Lane said. “I can attribute a lot of our success to lessons I learned in the Air Force. But it’s Window World that has taken us from rags to comfort in a relatively short amount of time.” www.windowworldfranchise.com

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profile: Venture X

Leading the Coworking Brand with a Military and Entrepreneurial Mindset Around the World “As the President of Venture X, it is important that we applaud the heroes in this nation... at Venture X, we provide a 10 percent discount off the franchise fee for our heroes.�

Meeting the demand for coworking spaces is heating up and this young veteran entrepreneur is just getting started.

Working from home may sound appealing to the countless people that have been working in their offices and cubicles for years, however it can be isolating.

Entrepreneurs are also noticing higher real estate costs which are leading professionals and investors to Venture X. Coworking spaces are giving people another option as they work to make their businesses more effective and efficient. Coworking is going to be the hub, driving the spokes of the entrepreneurial world over the next decade.

Jason Anderson, United States Air Force Veteran and President of Venture X

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As the President of Venture X, I oversee all aspects of the growth and development of this dynamic business. I believe coworking in its essence is the future of the world’s shared economy.

It’s clear that this industry is at the forefront of a transformation in how the world views working spaces and real estate. By 2020, The U.S. Bureau of Labor Statistics estimates 65 million Americans will be freelancers, independent contractors, temps, or entrepreneurs.

At the beginning of each morning, 40 percent of America’s workforce could be walking into coworking spaces to do their business rather than walking into a home office or café. Venture X is primed to be the top player in the industry because of the multiple factors driving growth in the coworking industry.

Veteran Service Leads to Veteran Business Leadership As a veteran, the military instilled in me a drive to succeed against all odds. Every day my goal is to further Venture X’s reach globally and help the Venture X team move forward in an effective way. I enlisted in the United States Air Force at 17 years old and forced my parents to sign to allow me to do so. In less than 60 days after high school I was in basic training.

The military changed my life, my mindset for the future, and I believe it changed the way I thought about business and success moving forward. After the terrorist attacks on 9/11, I was deployed overseas. I spent the first few weeks shoveling wet sand into sand bags for bunkers in the cold and wet British country side. Had I gone to college I could have been flying planes and managing troops. I knew when I completed my military service, I would push myself to be successful, but also to be an example for the people around me. I guess you can say I overcompensated by getting three degrees and an Ivy League Certification.

As the President of Venture X, it is important that we applaud the heroes in this nation. When I say heroes, I mean all of the veterans and service members who have served and who are serving our great nation. I’ve watched almost every documentary on Vietnam and World War II and seeing so many brave souls run into battlefields is something inconceivable for most to understand, but these heroes did just that to fight for our American freedom. Most of these men and women will never be known by you and I or be a household name. As a small token of our support, at Venture X, we provide a 10 percent discount off the franchise fee for our heroes.

Ryan Gagne, Marine veteran owner and CEO of Venture X Marlborough-Apex Center

Veteran Franchisees Lead Venture X to Success One of our hero franchisee’s, Ryan Gagne, a Marine veteran, is the owner and operator of our flagship location in New England.

Venture X Marlborough-Apex Center opened this year for business and Ryan is already planning to expand into locations in southeastern Massachusetts and Rhode

Island. Ryan made it to the rank of Sergeant in the Marine Corps Reserve and was activated in Operation Desert Shield and Operation Desert Storm.

It excites us when we have a franchisee that takes the brand to new heights, just like Ryan. His military background shows in his business acumen. Even though Ryan is the owner and CEO of Venture X Marlborough-Apex Center, he’s the first to tell you that no job is too low for him to do. His military background is why this facility is and will stay a successful franchise location and example for the rest of our franchise system.

“Only once prior to Venture X did any former employer or business partner pass judgement in a positive way about my military service,” Ryan stated. “Venture X cares about veterans and all of their franchisees. It is clear that Venture X, and its partner company, United Franchise Group, realizes the sacrifices our veterans have taken and they respect it.”

In 2016, Venture X partnered with Ray Titus and United Franchise Group, a company that is responsible for some of the franchise industry’s top-ranked, award-winning brands. As a veteran it was important for me to see their appreciation for our armed services. As we look into the future, I hope effective business leaders, veterans, and people with a desire to grow with us see how valuable this company is and will continue to be.

Jason Anderson is United States Air Force Veteran and President of Venture X, a modern, professional coworking space franchise that offers virtual, community, shared and private offices to members. venturexfranchise.com

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expert advice: Joshua Frank | Managing Partner | RSM Federal

Double Your Sales - The Power of Communicating Value

You’ve heard it before, “It’s not about what you sell. It’s about the value that your products or services provide.” But what does that mean?

Whether your franchise is commodity or service based, sell sandwiches, cut hair,

or perform disaster restoration, you want to think in terms of how you qualify and quantify your value.

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We’re going to discuss how to communicate value and integrate with what marketers term a Call To Action (CTA).

We’re going to discuss this, step by step.

There are two parts to this strategy. The first is understanding how to communicate the value of what you provide. The second is providing part of this value, for free, as your primary CTA. This is then followed with what we call a “trip-wire” for a second CTA. You never provide more than one CTA at a time. It’s not overly complicated. We’ll use an example so you can tailor it to your franchise. Like anything else in business, it will take some

of your time but it’s well worth it.

Let’s consider a Home Inspection franchise. Remember that these techniques and strategies are industry agnostic. No matter what you sell, product or service, you can tailor these strategies to your business.

One target market for home inspection companies is real estate. Home buyers (if they’re smart), will hire someone to inspect their future home. What do most inspection companies do for marketing? They have a simple website that outlines their services, perhaps how many years they’ve been

“No matter what you sell, product or service, you can tailor these strategies to your business.”

Free Download “12 Most Common Inspection Issues That New Home Buyers Fail to Identify and 4 Inspection Checks Every Home Inspector Should Do For You.” The first paragraph of the document is a part of your sales pitch: “ABC Home Inspection has been helping new home buyers avoid costly repairs for more than 20 years. Buying a new home is an exciting experience and your focus will be on signing the contract and planning your move. But an inspection that fails to find all the issues can cost you thousands after you’ve moved in.

84% of home buyers are surprised with an average of $3,100 in repairs within 30 days of move-in. So before you hire a home inspector, quickly look at these 12 most common issues and the 4 checks you can do yourself before you select a home inspector.

“It’s not what you sell. It’s not the cost. It’s not the features.

It’s the value you provide.”

doing this, and their contact information.

Maybe their website is the first you find in a Google search. They may have a dollar or percentage discount for their services.

They might say that the discount is only good through the end of the month to create a sense of urgency. How likely are they to accelerate their sales? Not likely.

Their competitors have the same or similar offerings.

Instead, identify about the value provided.

I want you to think about your industry and the value you provide every day that you may take for granted. There are probably a dozen issues that you’ll consistently find during a home inspection. Three of these are so common, that 90% of the houses have these problems. Now imagine that a prospect visits your website and finds the following:

We don’t just inspect your home, we protect against future costs. Since 1996, we’ve saved new home buyers more than $1 Million in avoidable repair costs that should have been identified during the initial inspection and paid for by the seller. (Author’s note: the numbers and percentages in this paragraph are not real. Just an example of the type of metrics you want to use.)

The title of the free download and the opening paragraph of the article are packed full of numbers, percentages, and return on investment (ROI). When you list the inspection issues and the 4 checks, continue to describe via value and metrics.

It’s not what you sell. It’s not the cost. It’s not the features. It’s the value you provide.

Now, the second part of the strategy is to provide the document as a CTA. What good is providing something of value if you have no mechanism to identify which prospects are interested? Before they download, they should be required to enter their first name and email address. That’s

Joshua Frank

it. If your CTA is strong enough, you’ll get people to download. Now you have prospects you can immediately engage.

After entering their name and email, when the prospect clicks the button for ‘Free Download’ they are taken to a second page where they can download the document.

But, in addition to the download is a second CTA! It’s proven that if someone is willing to enter their information, they are more likely to do it again. For the home inspection company, perhaps CTA 2 is a 20% coupon for services.

Rethink your value. Design a strategy that collects your prospects information.

It’s industry agnostic. How can you differentiate from your competition and accelerate your sales?

Joshua Frank is Chairman of the Board for the St. Louis Veterans Business Resource Center. He is the #1 bestselling author of “An Insider’s Guide To Winning Government Contracts,” a professional speaker, and awardwinning business coach with 30 years in corporate, government, and military organizations. He specializes in the development and implementation of techniques and strategies required to differentiate, position for, and win B2C and B2G business. He is currently Managing Partner for RSM Federal. www.rsmfederal.com

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expert advice: Jim Mingey | Founder & Managing Director | VBS

Fast Track Planning for Self-Employment “An estimated 3 million American veterans own their own businesses. Most could benefit from VA’s enterprising veteran support services.” pursue examining feasibility for their franchise ideas.

Jim Mingey

So, what if you’re a Veteran who knows that he/she wants to go into business for themselves but maybe is not unsure which industry to select or which franchise in that sector to evaluate?

If you’re qualified for VA benefits one answer may be requesting the “Fast Track” method under the Chapter 31 Vocational Rehabilitation & Employment Program to help you decide your direction. Of course, you must qualify for benefits including having at least a 20% Disability Rating.

But if you do a Veteran may opt to use a Fast Track plan for self-employment and

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Fast Track planning allows for the identification of a specific vocational small business goal to be deferred. In other words, one can explore the viability and suitability of a franchise while simultaneously developing the feasibility of a particular business concept. Veterans could also develop their own plan for a franchise concept. But Fast Track planning may only be used by Veterans when selfemployment is the primary focus of further rehabilitation planning.

Services provided under Fast Track can include: Eligible payments include general education courses to support training requirements in the vocational goal for operating a franchise. Or other courses designed to provide insight into aspects of running a successful business, such as accounting, business management and/or economics. The advantage of Fast Track is that you can move forward on several entrepreneurial directions simultaneously.

Every Fast Track Individual Work & Rehabilitation Plan (IWRP) for a Veteran considering self-employment must include

a referral to a “disinterested” advisor capable of providing sound business advice. In franchising that would not include Franchise Consultants seeking a Franchise Fee from specific transaction(s).

And any Franchise Fee by itself would be an ineligible cost. But referral to a professional business consultant with no conflict, either on a voluntary or contractual basis, to determine feasibility is necessary to complete an IWRP. For a free consultation on the potential of using Chapter 31 benefits for a franchise concept go to www. veteransbusinessservices.us

VA OSDBU When it comes to supporting Veteran small business aspirations the VA Office of Small & Disadvantaged Business Utilization (OSDBU) has made great strides in supporting Veterans.

Self-employment presents opportunities and challenges to all potential entrepreneurs. Veterans are no exception.

The federal government supports veterans’ efforts to own their own businesses. VA has a special mission to act as an advocate in commercial and federal markets and ensure the Department meets certain goals in purchasing from veteran-owned small

“Fast Track planning may only be used by Veterans when selfemployment is the primary focus of further rehabilitation planning.” businesses. VA uses outreach and offers one-on-one coaching to carry out this mission. An estimated 3 million American veterans own their own businesses. Most could benefit from VA’s enterprising veteran support services.

Services VA offers: • A toll-free call center (1-866-584-2344), where veterans, military personnel or their family members can talk one-onone with a business coach about how to start or expand business; • Information on business management, financing and marketing, as well as small-business conferences and business training opportunities; • Information about legislation affecting veteran-owned business, including existing laws that require federal agencies to increase business

opportunities for veterans by setting aside a certain portion of their purchasing dollars for veterans and service-disabled veterans; • Inclusion in a Veteran business database for exposure to both commercial and government business, plus recognition as a verified veteran-owned of servicedisabled veteran-owned small business.

This way to the VA Entrepreneurial Portal and Franchising Opportunties >>>>> http:// va.gov/osdbu/entrepreneur/index.asp

market. Jim participated in the EBV Program at Purdue University, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment (VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States exclusively for veteran owned small businesses and franchises: The Veterans Opportunity Fund. Jim intends to keep on ‘advocating’ for veterans in franchising. www.VeteransBusinessServices.us

VBS Founder and Managing Director, Jim Mingey, is a decorated Vietnam veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s

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snapshot: Caring Transitions

The Dawn of the Virtual Estate Sale With $1,650,000 in Online Sales So Far This Year, Caring Transitions Doubles Down on CTBids.com and Opens the Door (literally) to

a New Way to Buy and Sell Referencing the power of CT Bids, Ray Fabik, President of Caring Transitions had this to say: “The sheer reach of CTBids. com has helped many franchise owners create additional revenue by making sales that otherwise never would have existed.”

Wherein many estate sales are hampered by their geographic location, Caring Transitions franchisees can sell anywhere, anytime, to anyone and now, franchisees are no longer simply selling, they will literally be showing.

Operating over 190 franchises across the country, Caring Transitions has solidified itself as perhaps the most wellknown Senior Rightsizing Franchise in America.

It is the only company that handles every aspect of senior relocation. It is one of the few (if not the only one) that controls its own national online auction platform. CTbids.com boasts over 263,000 unique site visitors and a revenue of over $1,650,000 this year alone. With a unique model that supports and promotes exclusive online auctions nationwide,

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Caring Transitions is poised to completely revolutionize the estate sale auction industry.

Imagine walking into the front door of an estate sale, moving through the whole house, noting every single item you’re going to buy and bid on along the way.

Afterwards, you make your way to the checkout and pay quickly and easily… without ever leaving your home. With the latest addition to CTBids.com, interested bidders/buyers can attend Caring Transitions Estate Sales across the country at the click of a button, from the comfort of their own homes. This is not eBay, this is an interactive tour of real-life estate sales… opening the door (virtually and literally) to the most passionate, detailoriented, buyers.

Indeed, CT Bids can serve as a major source of income for any Caring Transitions owner, but it is just one revenue stream that franchisees can utilize. Franchisees also tap into revenue from relocation, downsizing, and inperson estate sales. With a reputation for trust, compassion, and professionalism, combined with the infrastructure and marketing support provided by the corporate team, new franchisees can expect to be the #1 name in their community when it comes to senior moving assistance.

Bolstered by the newfound ability to show estate sales 24/7, prospective franchisees know Caring Transitions provides an incredible opportunity for both fulfillment and financial freedom. Additionally, clients are comforted knowing Caring Transitions will provide the services needed to help their relatives relocate with dignity.

For more information on Caring Transitions or CTBids.com, please visit: www.CaringTransitionsFranchise.com/ Ct-Bids

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FOCUS

L i t t l e Ca esa r s

Convenience, Quality, and Value

Little Caesars Pizza Has the Recipe for Growth “Little Caesars brand, history and simple business model are great benefits to franchise developers.” - Ed Ader

As the largest carryoutonly pizza chain in the world*, there’s no denying that Little Caesars is doing something right.

The company is an international brand and household name – it’s come a long way since its start as a single store in metro Detroit in 1959 and the opening of its first franchise in 1962. Today, Little Caesars is seeking additional growth opportunities, and is looking for franchisees to help bring HOT-N-READY® pizza to traditional markets in a wide range of communities nationwide.

“Little Caesars brand, history and simple business model are great benefits to franchise developers. We have a simple operating system that works, and franchisees appreciate the strong foundation we provide which allows them to focus on what is important to them – growing their business,” said Ed Ader, Director of Franchise Development for Little Caesars.

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“We have a simple operating system that works, and franchisees appreciate the strong foundation we provide which allows them to focus on what is important to them – growing their business.”

- Ed Ader

they need to follow the brand’s proven system, including ongoing training, architectural services to help with design and construction, preferred lenders to assist with financing, sustained research and development of new products, and continued, effective marketing promotions.

A Brand You Can Believe In

Innovation At The Core

The brand equity built throughout the

Join Our Franchise Family

“Little Caesars takes pride in its ability

Little Caesars is known for breakthrough innovations like Pizza!Pizza!, HOT-NREADY, and now, Pizza Portal Pickup.

With the Pizza Portal, customers can create their own pizza and prepay on the Little Caesars mobile app and receive a notification when their order is ready.

When they arrive at the store, they bypass the counter and go directly to the Pizza Portal pickup, inputting their 3-digit pin or scanning a QR code to retrieve their hot, fresh order.

sacrifice quality for convenience or price,”

Support You Can Rely On

For more information about Little Caesars and to view available markets, visit www.

LittleCaesars.com or call 1-800-553-5776.

past nearly six decades has grown Little Caesars fan base and is a driver of the

company’s development. Little Caesars

distinction of being named “Best Value in

America”** for the past eleven consecutive years is proof of its commitment to

satisfying those customers by providing one of America’s favorite meals at an affordable cost.

to appeal to consumers who don’t want to added Ader. “Our operating model – to provide affordable pizzas made using

quality ingredients that are ready when you are – means customers never have

to choose. They can have it all. It’s a win across the board.”

Little Caesars has a dedicated franchise development team that supports qualified franchisees in implementing the processes and systems that have helped so many other franchisees excel.

Franchisees are equipped with the tools

As part of an aggressive growth strategy, Little Caesars is looking for franchisees to expand traditional stores in a wide range of communities nationwide.

The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. In such cases, Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans.

*Largest carry-out only pizza chain in the US – based on net number of stores in 2017 **Highest-Rated Chain, “Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2017.

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ex per t advice

Josh Allen | Director of Marketing | Location3

Facebook Tactics for Local Customer Acquisition It’s no secret that Facebook has seen its fair share of backlash from the public over the past 12 months, given the growing concerns over the company’s data privacy issues and how it has mishandled user information.

Yet amidst all of the turbulent news, Facebook actually announced a significant surge in advertising sales revenue when they released first quarter earnings on April 26th. Facebook reported $14.9 billion in ad revenue for Q1-2019 – a 26% increase year-over-year. The significant growth has been attributed to Stories Ads, where Facebook says more than 3 million advertisers are running ads across Instagram, Facebook, and Messenger and more than 500 million daily active users are engaging with the ads. This new data leaves little doubt that despite the varying levels of concern exhibited by Facebook users of late, many are still actively engaging with Facebook advertising at a high rate. So let’s examine how your franchise can leverage Facebook to drive more customers and revenue for your business.

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Facebook Business Pages & The “Parent-Child” Hierarchy In order to run any advertising on Facebook, you must have a business page/profile built and established on the platform. Setting up a Facebook Business Page literally takes minutes and is similar in nature to establishing your own personal profile; adding your business name, location information, profile photo, cover photo and more. From there, you can also add custom calls-to-action that you want users to take, such as clicking over to your website or calling your business. Once the basic profile has been created, you can set about customizing your Business Page by including things like your menu, displaying your services or showcasing your products in a shopping section. Having noted this basic setup process, it’s important to mention here that a critical best practice for franchisors and franchisees alike is to establish what is often referred to as the “Parent-Child” hierarchy for Facebook Business Pages. This hierarchy organizes all of the individual franchise location pages underneath a corporate/brand-owned master Business Page, and displays them in a “Locations” tab on the corporate page.

This is incredibly important for a variety of reasons, one being that it makes local advertising more consistent and efficient, helping franchisees maximize their ROI for local Facebook campaigns. It’s also worth noting that the Parent-Child setup still

allows franchisees to manage their own individual profiles and engage customers directly, so you won’t be giving away your page access. If your franchise is not set up this way, it’s best to contact your franchisor corporate team to get the ball rolling on Parent-Child implementation.

Facebook Advertising Options for Franchise Businesses Most franchise businesses can benefit from Local Reach campaigns (previously referred to as Local Awareness ads), which allow you to engage potential customers on Facebook that are in proximity to your business location(s). With targeting options that include both demographic

“Because Boosted Posts are incredibly easy to execute, many businesses choose this path over Local Ads. Don’t make the same mistake!” is open, or to simply ensure you’re not running ads outside of your preferred timeframe. If you’ve never run advertising on Facebook before, Local Reach ads are the best place to start for franchises.

Once these campaigns are producing a positive ROI, you can begin to leverage additional channels like Instagram for new ad placements and new tactics like the creation of Stories and Messenger advertising campaigns.

PSA: Stop Wasting Money On Facebook “Boosted Posts” and geographic selections, you can ensure your advertising budget is spent on both the customers that fit your profile and, more specifically, those same customers that are a reasonable distance from your business. Leveraging Facebook tools like Canvas, you can also create highly visual ad content that will grab the attention of potential customers and set specific actions you’d like those customers to take such as find directions to your business, call your business or send people to a specific landing page on your website that may highlight a group of products or a particular promotion. Lastly, you can also set day-of-week and time-of-day parameters for your budget so that your ads are only live when your business

There now exists a wealth of data and case studies online that conclude spending money on Facebook Boosted Posts, rather than investing in local ad campaigns, is a waste of money. The reach of Boosted Posts has significantly declined over the past two years, reducing the chances your audience even sees the post you’ve spent money on to boost. Because Boosted Posts are incredibly easy to execute, many businesses choose this path over Local Ads. Don’t make the same mistake!

Take the time to understand and set up a Local Reach campaign instead and your Facebook ROI for advertising is sure to increase.

As Senior Director of Marketing, Josh Allen is responsible for planning,

developing and managing Location3 and LOCALACT brand strategies, with a focus on establishing new business partnerships among franchise systems and multi-location brands.

He also works with Location3 client partners to establish key initiatives for increased franchise engagement and growth. He is an active member of the International Franchise Association and has previously been featured by the American Marketing Association, Franchise Update Media, MediaPost and more discussing franchise digital marketing strategy. www.location3.com/franchise-digitalmarketing

Josh Allen

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IFPG

The Rise of Franchise Consultants Recruiting for Franchisors “The rise of Franchise Consultants recruiting for franchisors is such an exciting topic to discuss because it is solving a big need in the franchise marketplace.”

Red Boswell, President IFPG

There are as many ways to succeed in franchise development as there are franchise concepts, but one thing has become abundantly clear, Franchise Consultants (also called “Brokers”) are having a stronger and stronger impact on how franchisors award franchises.

So, how does someone break into this thriving and relatively new industry of franchise consulting? You could start at the bottom working as an apprentice for a more seasoned franchise development

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professional. This investment of time and effort over a 3 to 5 year timeframe could yield significant enough experience to warrant a promotion and accompanying raise in compensation.

anyone wanting their level of expertise in Franchising to be recognized by their prospects, clients, peers, and franchisors.

Unfortunately, opportunities like that are few and far between plus, compensation for someone with no franchise development experience would likely hover just above minimum wage.

Now let’s investigate a franchisor’s motivation for working with Franchise Consultants for their franchise candidate lead generation. There has been many a lively debate on the pros and cons of this topic, but no one can argue the significantly lower financial risk brokers provide franchisors desiring to attract more interested franchise buyers.

If starting at the bottom and slowly learning the FranDev business doesn’t excite you then perhaps you should consider going back to school. No, I don’t mean a 2-year MBA program but rather a respected Franchise Consultant Certification course such as the CFC (Certified Franchise Consultant) Program offered by The International Franchise Professionals Group.

A course such as this provides everything an aspiring entrepreneur needs to launch quickly and successfully into a career as a professional Franchise Consultant. From the IFPG’s extensive one-on-one training and 150+ hours of continuing education sessions to their CRM, ongoing mentoring, plus regional and national events, one will graduate as a confident and competent franchise broker. As a bonus, numerous interested, qualified leads are provided to the new graduates along with a customer website personalized for the Consultant.

Undoubtedly, the CFC (Certified Franchise Consultant) designation is crucial for

But Why?

Each year Franchise Update Media Group publishes the extensive results of their survey of over 500 North American franchisors. It is focused on all areas of franchise development. One statistic often quoted is the average marketing and advertising expense (across all franchisors surveyed) per sold (A.K.A. “awarded”) franchise. This number has fluctuated around $10,000 for several years. Keep in mind, there are many factors influencing that amount downward. One franchise industry or category could be vastly different from the next. For instance, including “hot” brick & mortar brands who don’t advertise at all in this ~$10K number skews the average considerably lower. If they were to remove these hot sectors who are blessed with ample organic leads from the results, then a significantly higher average investment would be revealed.

Franchisors working with Consultant groups such as the IFPG typically risk 80% to 90% less in up front marketing dollars to close a franchise sale compared to what they would have to spend without the broker. This is a huge influence as to why the franchise broker world is booming.

Professional Franchise Consultants also save franchisors precious time and effort by providing much higher quality, vetted, and sincerely interested candidates. For larger franchisors this can mean less staff are required to sift through the hordes of low-quality leads purchased through online franchise portals or unproductive expos.

For the emerging and smaller brands, working with Consultants allow them to not risk what is often a very limited budget. Overconfident or fool-hearty franchisors who roll the dice on an expensive marketing campaign often come to regret that strategy and, if not too late to be salvaged, they turn much of the risk over to the hundreds of eager Consultants ready to hit the streets in search of hungry executives ready to transition to a new life in entrepreneurship.

Many industries put a premium on the competence of professionals who can act as skilled “matchmakers” between buyers and sellers - the franchising industry is no different.

So how much should a franchisor pay in commission to these matchmakers?

There are several important influencers to determine your answer to that critical question.

• The average commission percentage of the franchise fee hovers between 50% and 65%

• The higher the overall investment, the higher the franchise commission should be

• The higher the franchise fee, the higher the commission - but the average commission percentage of that fee tends to be lower • What is your competition paying?

• How “hot” is your brand and business category?

• How aggressive do you want to be?

• Do you need to make a profit (and how much) on each franchise you award?

The IFPG is happy to provide new members with complementary guidance on this important decision and explain what the averages are and what similar brands are paying.

Once a franchisor understands and is comfortable with each of these commission influencers, the franchisor often realizes they need to increase their franchise fee to be competitive and achieve their development goals.

Franchisors are willing to pay high commissions because their franchise agreement, a legal and binding document signed at closing, is typically a 10-year contract that represents royalties for a decade or longer.

Here’s the bottom line: If Franchise Consultants weren’t effective at matching franchise opportunities with qualified buyers, franchisors wouldn’t be willing to pay top-dollar commissions.

Furthermore, when franchisors use other methods that don’t involve Consultants, they usually need to spend at least $20,000 out of their own marketing budget to sell a franchise and close the deal. (Don’t even get me started about the time and effort involved sifting through hundreds of weak leads from other sources).

The rise of Franchise Consultants recruiting for franchisors is such an exciting topic to discuss because it is solving a big need in the franchise marketplace. The abundance being created by franchisors and consultants working together continues to blossom.

Ultimately it comes down to more lives positively impacted through this wonderful Franchisor-Consultant relationship. The IFPG could not be more proud of the significant role they are playing in it.

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Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them.

Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences.

Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Business Finance Depot

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking.

For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: http://www.assistedlivinglocators.com/

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

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repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

Everything Hemp Store (EHS Franchise LLC)

foods including hemp seeds and hemp seed oil, dietary and health supplements.

Everything Hemp Store is a consultative marketplace for naturally sourced health, beauty and nutritional products. Our product suite consists of a variety of industrial hemp-derived products such as hemp textiles, floral derivatives, lotions, pain creams, salves, hemp extract tinctures containing Canabidiol (CBD), nutritional

Everything Hemp Store is truly your One Stop Hemp Shop™ focused on delivering top quality products to our consumers with full trace-ability from farm to family.

Contact: Gary Norris Phone: 888-334-4367 Ext. 21 9 Email: EHSFranchise@gmail.com Web: www.EverythingHempStore.com

Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®

FranFund, Inc. A top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur, FranFund, Inc. designs smart all-inone funding plans that grow with your franchise business.

Whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Based on your specific financial picture, we will work with you to design a funding plan that will set your business up for long-term success.

We provide a free funding consultation and make sure you understand all of our program and service costs before you commit to anything.

Our most popular funding programs are SBA loans and 401(k) business financing, which allows you to use qualified retirement savings tax-free and penalty-free. We also offer

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ.

Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.

Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

Funtopia Funtopia business philosophy capitalizes on a growing trend towards healthier, active lifestyles.

More than just a place for kids to play, Funtopia is an adventure park where family and friends come to entertain and challenge themselves.

Our mix of sports and fun, coupled with an amazing brand experience, has enabled our locations to enjoy the benefits of customer loyalty.

The concept was created out of desire to provide a new type of entertainment that would be an alternative to today’s prevalence of physically-

International Franchise Professionals Group

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

conventional loans and other non-traditional solutions including unsecured loans, securities-backed loans, equipment leasing, and refinancing programs.

By utilizing our franchise-specific pre-approval tool and cultivating an extensive network of lenders who are comfortable with the franchise model, FranFund’s loan approval rate is 99%.

We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction.

Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise.

Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.

Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

passive screen display entertainment. Believing that being active, both mentally and physically is the essence of healthy lifestyle, we decided to make it as fun as possible. Our culture, our customers, and the Funtopia brand experience is the “icing on the cake” to a solid business model that allows you to grow your income and reach long-term wealth goals.

Contact: Yasen Nikolov Phone: 1.833.386.8674 Email: yassen@adventurefacilities.com Website: funtopiaworld.com/franchise

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

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Little Caesars As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959.

The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost.

Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities

MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories.

Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,

Moran Family of Brands Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers.

Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including:

Our Town America For 45+ years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local businesses in a premium welcome package.

*“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015.

Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com

North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally.

Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers.

Contact: Troy Taylor Phone: 336-529-5200 Email: troy@shopmonkees.com Website: www.ownamonkees.com

Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions.

For more information on Moran Family of Brands visit www.moranfamilyofbrands.com.

Contact: Ben Reist Phone: 800-377-9247 Fax: 708-389-9882 Email: breist@moranindustries.com Website: www.moranfamilyofbrands.com

Our Town America program, while dozens of locally-owned franchises validate the Our Town America concept as a viable business opportunity. Franchisees are neighborhood marketing consultants, showing local business owners how to target their best prospects with enticing offers via direct mail.

It is Our Town America’s mission to welcome new movers into their community, to help local businesses gain new loyal and long-term customers, and to provide franchisees with an excellent business opportunity. In the New Mover Marketing industry, we mix proven & perfected methods of direct mail with new technologies.

Since beginning to franchise in 2005, Our Town America has been consistently ranked a Top 50 Franchise by the Franchise Business Review, making them the only Advertising brand to land a spot in the 10-year Hall of Fame and the sole company to be crowned the Franchise Business Review’s All-time Top Company. They are the 2018 #1 Advertising & Sales franchise.

Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the

Website: https://www.ourtownamerica.com/ Email: franchising@ourtownamerica.com

pet wants

You just need a passion for pets, the drive for success and the ability to follow our proven operating system.

Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams.

As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.

Franchising USA

nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans.

In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business.

Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com

pool scouts

• Recurring revenue business

Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.

A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!

Pool Scouts is the franchise opportunity poised to make a splash in the industry.

Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up

Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling.

We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

scooter’s coffee

Phone: 1-844-407-2688 Email: franchising@poolscouts.com Website: poolscoutsfranchise.com

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states.

The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment.

Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com

Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.

employees is: “Amazing People, Amazing Drinks...

Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores.

Franchise opportunities are available.

A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and

Phone: (402) 934-7284 Website: https://franchising.scooterscoffee.com Email: Kelly.crummer@scooterscoffee.com Contact: Kelly Crummer- Franchise Development Manager

The Growth Coach

and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry.

The Growth Coach® is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad.

Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth.

All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’.

Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

P: (877) 498-3626

R

W: https://growthcoachfranchise.com E: GrowthCoachFranchiseOpps@gmail.com

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com

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TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry.

Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence.

We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning

Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle.

Phone: 866-498-3218 Website: www.trubluefranchise.com

our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners.

With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.

Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,

Contact: Travis Mulligan Phone: 800-228-8339 Email: Travis@tuffy.com Website: Tuffyfranchising.com

Veterans Business Services

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World®, headquartered in North Wilkesboro, N.C., is America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide.

Founded in 1995, the company sells and installs windows, siding, doors and other exterior products, with over 16 million windows sold to date. Window World is an ENERGY STAR® partner and its windows, vinyl siding and Therma-Tru doors have all earned the Good Housekeeping Seal.

In 2018, it was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power.

Through its charitable foundation, Window World Cares®, the Window World family provides funding for St. Jude Children’s

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VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Research Hospital®, which honored the foundation with its Organizational Support Award in 2017. Since its inception in 2008, the foundation has raised over $9 million for St. Jude.

Window World also supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Window World has flown over 100 missions and surpassed $1 million in flights and in-kind donations since it began its partnership with the VAC in 2008.

For more information, visit WindowWorld.com or call 1-800 NEXTWINDOW. Contact: Zach Luffman, Director of Franchising Phone: (336) 667-2100 Email: franchising@windowworld.com Website: www.windowworldfranchise.com

Franchise Opportunities Available.

Partner With A PROVEN Brand.

OWN YOUR TUFFY TODAY! Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and Operations Team. We provide our franchisees with a proven operating system, and as a result, our franchisees have played a key role in the ongoing success of Tuffy.

Our value proposition includes (but is not limited to) the following: • Over 45 Years in Business.

• State of the Art Management, Sales & Technical Training.

• Comprehensive Marketing & Advertising Programs.

• National Vendor Partnerships.

• National & Local Support.

• Powerful Brand Proposition.

• Strong Business Model.

• On-going Research & Development.

AUTOMOTIVE EXPERIENCE NOT REQUIRED! Tuffy is looking for customer focused, ethical business owners. Our franchisees come from many different walks of life. A background in auto repair is not needed to run a successful Tuffy Tire & Auto Service Center, but can be helpful.

CONTACT US FOR MORE INFORMATION:

800-228-8339 www.TuffyFranchising.com