Franchising USA July 2020 by CGB Publishing

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The magazine for franchisees

VOL 08, ISSUE 8, july 2020

Window World’s culture thrives on giving back to service members and their families

special feature

FOOD FRANCHISES

Navigating The “New Normal”:

Window World CEO Tammy Whitworth and executive team on recent visit to Luke Air Force Base

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4 Steps to Success for Franchises

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FRANCHISING USA VOLUME 8, ISSUE 8, 2020 president: Colin Bradbury. colin@cgbpublishing.com

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f r o m t he p u bl i s he r & e d i t or

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

managing editor: Diana Cikes. editor@cgbpublishing.com

advertising: Leslye Fisher. National Advertising Manager leslye@franchisingusamagazine.com

Editorial team: Hayley Drew

Welcome to the July issue of Franchising USA this issue we bring our reader’s helpful articles, from a range of industry experts, on navigating the post-COVID world as the economy heads down the path to recovery.

Gina Gill

Production:

The COVID-19 lockdown has encouraged many people to think about their careers, and

usaproduction@cgbpublishing.com

now more than ever is the time to take the leap and start working for yourself. Don’t miss,

DESIGN:

Russ Jundt - Founder, VP, and Brand Leader at Conserva Irrigation, on page 14.

Jejak Graphics. jejak@bigpond.com

COVER IMAGE: window world

CGB PUBLISHING Canadian Office:

Identifying Recession Resistant Business Opportunities in Today’s Economy written by

We are thrilled to feature Window World on our front cover this month. Readers can meet Luke Conner, who began working for Window World in 2019 after a successful career in

the US Army, on page 10. The Window World Military Initiative defines the company-wide commitment to honor and serve America’s veterans, active military, and military families across their 200 plus locations. Luke, a proud veteran, is one of many who found a new

Sidney B.C Canada

career with Window World after leaving the military.

U.S. Office:

If you are passionate about mixing food with business, don’t miss our Special Feature,

800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407

Food Franchises starting on page 25. Heather Ripley – CEO at Ripley PR discusses the

country’s growing appetite for plant-based foods, and how your brand can stay current on

Editorial: 778 426 2446

page 36.

www.franchisingusamagazine.com

As always, there is plenty of franchising news, expert advice articles from our professional

Proud member of the IFA:

contributors, useful information for franchisors and franchisees alike and our A-Z franchise listing directory with the latest franchise opportunities available. Take care and enjoy the read!

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

“The best way to not feel hopeless is to get up and do something. Don’t wait for good things to happen to you. If you go out and make some good things happen, you will fill the world with hope, you will fill yourself with hope.” ~ Barack Obama

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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contents

july 2020

On the Cover 10 Cover Story: Window World’s Culture Thrives on Giving Back to Service Members and Their Families

25 Special Feature: Food Franchises 22 Expert Advice: Navigating the “New Normal”:

4 Steps to Success for Franchises

In Every Issue 6 Franchising News

Announcements from the Industry

25 Special Feature: Food Franchises 41 A-Z Franchise and Services Directory

Expert Advice 14 Identifying Recession Resistant Business Opportunities

in Today’s Economy

Russ Jundt | Founder, VP, and Brand Leader | Conserva Irrigation

16 How Retail Franchises Can Capture More Customers

Kristian Niedoborski Thøgersen | President | ViaBill in North America

20 Begin with the End in Mind: Compound Growth and

Tax Shelters

George Knauf | Senior Franchise Business Advisor | FranChoice

22 Navigating The “New Normal”: 4 Steps to Success

20 Franchising USA

for Franchises

Dan Tarantin & Rusty Amarante | BELFOR Franchise Group

22 Snapshot 18 International Franchise Professionals Group (IFPG):

Looking for a change? Here are five reasons to consider a career as a Franchise Consultant

food Franchising Feature

On the Cover 30 Feature Article:

Food Franchises: A Staple in the American Economy

36 Amid a Growing Appetite for Plant-Based Foods, is Your

Brand Staying Current?

34 3 Important Trends in the Current Restaurant Industry In Every Issue

26 Feature News 30 Special Feature: Food Franchises:

A Staple in the American Economy Gina Gill

Expert Advice 34 3 Important Trends in the Current Restaurant Industry

Gary Norris | CEO and Founder | Norris Ventures

36 Amid a Growing Appetite for Plant-Based Foods,

is Your Brand Staying Current? Heather Ripley | CEO | Ripley PR

38 Why Restaurant Franchisees Should Consider Diversifying

with Non-Food Concepts

PerforMax Franchisee Advisors

Mitch Cohen | Multi-Unit Franchisee and Founding Partner

38 Franchising USA

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what’s new!

Pet Wants Franchise Celebrates Major Milestone: Reaching 100 Franchise Locations

Pet Wants®, the Cincinnati-based high-quality pet food and supplies franchise, is pleased to announce that the company has hit a major milestone – reaching 100 franchise locations. “Less than 20 percent of franchise brands reach the 100-location milestone and Pet Wants has been able to do it in just five years” Pet Wants President Scott Hoots said. Pet Wants originally launched in Cincinnati in 2010. Founded by Michele Hobbs, the business was built to provide small batch, slow-cooked, fresh, highquality pet food delivered to customers through a retail store and a convenient home-delivery service. Hobbs partnered

with Franchise Funding Group in early 2015 and the newly formed Pet Wants Franchise System, LLC began offering franchises in April 2015. “The exponential growth Pet Wants is seeing is a testament not only to the concept and the products, but also to the franchise support team and the innovative franchisees throughout the system. I’m excited to see what the next five years looks like for Pet Wants,” said Chris Seman, President of Strategic Franchise Systems “While many pet parents have had to cut back, being a delivery-focused company has helped our franchisees continue to serve their communities, which means we’ve still been able to make investments

at the national level. Pet Wants is poised for massive growth and I’m excited to see the brand and our franchisees continue to grow,” Hoots said. To learn more about Pet Wants and to find your local Pet Wants franchise, visit www.PetWants.com

Screenmobile Continues National Expansion Amid COVID-19 Leading Mobile Franchise Celebrates Six Openings and New Business Ownership Announcements Since January Amid the national pandemic that has halted many business operations across various industries, Screenmobile, “America’s Neighborhood Screen Stores,” has remained as strong as ever. The brand recently opened new locations (and announced new ownerships) in several cities across the nation, such as Destin, Florida; Cincinnati; Palmdale and Orange County, California; Boerne, Texas; and Prince William and Fairfax County, Virginia. After a significant year of growth in 2019, Screenmobile started the new decade off strong. As COVID-19 hit the U.S. in early March, most Screenmobile locations were able to safely continue business operations as essential businesses. “As the social distancing became a reality, our system adjusted really well to working with no customer contact. I am really proud of our new franchisees staying strong and working through a difficult start up,” said Scott Walker, President and CEO of Screenmobile. The months of March and April also gave a big boost to the brand,

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with six new franchisees opening up amidst the health crisis. Existing locations continued to see tremendous sales growth (sales numbers varied by location), with select locations seeing as much as a 20 percent increase in April. Screenmobile remains a proven, recession-resistant mobile franchise concept. The brand offers low overhead (with a quick ramp-up time) and has a seamless process to measure, manufacture, install and ensure a proper fit of the screens—all in one visit. And, Screenmobile continues to grow. Franchisees opened more than 17 units last year, bringing the brand’s total number to 129 units in communities across the United States. Screenmobile’s success is rooted in its commitment to customer satisfaction. For more information on Screenmobile, visit www.screenmobile.com.

Drybar Names Liz Williams Chief Executive Officer Drybar Holdings LLC, the leading hair styling service specializing in blowouts, announces Liz Williams will join the company as Chief Executive Officer, effective immediately. Williams brings extensive experience and a proven trackrecord in worldwide brand development, digital marketing, multi-unit operations, and franchising. “I am so thrilled to welcome Liz, our first female CEO, into the Drybar family”, said Alli Webb, Founder of Drybar. “After ten fulfilling and successful years in business, she will help usher in a new era for the brand and expand upon our vision both in the U.S. and internationally.” “We are excited to welcome a visionary leader like Liz to the Drybar family at this pivotal moment as we reopen our shops,” said Michael Landau, chair of Drybar’s board. “Liz is a resultsoriented leader with a history of partnering with team members and franchisees to deliver amazing consumer experiences and growth.”

Williams will oversee Drybar’s 140+ retail shops, which include corporate and franchise operated locations. “Drybar has created a category and cult brand with passionate and loyal consumers; I am very excited and honored to be joining the Drybar family at such a pivotal time in the Company’s history,” said Williams. “I look forward to guiding the organization as we reopen our shops safely for our customers and team members while also leading Drybar through the next phase of growth. I plan to partner with all of our stakeholders to enhance our customer experiences while continuing a culture of innovation as we expand across the U.S. and the world.” www.thedrybar.com

Green Home Solutions Announces Enhanced Disinfection Services, Treats Surfaces for COVID-19 Indoor Air Quality Experts Offer 3 Levels of Disinfection Services to Businesses & Home Owners Green Home Solutions, the first franchise to specialize exclusively in indoor air quality, is pleased to announce it now has three disinfection services that treat surfaces for active viruses and bacteria, including the latest threat, coronavirus (COVID-19). Each level of the 200+ unit franchise’s disinfection service utilizes EPA-registered disinfectants and Green Home Solution’s own proprietary plant-based enzyme solution, and all are ideal for high traffic locations like schools, medical offices and clinics, retail locations, gyms and spas. The services are also helpful for renters or homeowners looking to hit reset on their indoor air and ensure their living space is disinfected. Depending on the size of space and number of rooms, the disinfection service can often be completed within a single day. “The CDC is aggressively responding to the global outbreak of COVID-19 and so is Green Home Solutions and our franchisees across the country,” says President and CEO Jeff Panella. “Business owners everywhere are looking to ensure customer safety once they reopen, and a big part of that is disinfecting

every inch of a room. At Green Home Solutions we are committed to helping our clients take all the precautionary steps to keep their homes and businesses safe.”

Green Home Solutions is on call 24/7 for all business owners looking to provide a safe and clean environment for their customers’ post-coronavirus visit www.greenhomesolutions.com

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what’s new!

theCoderSchool Opens First Tampa Location

theCoderSchool – whose motto is “Learn to code. Change the world.” – is continuing its central Florida takeover. The concept – which aims to show the next generation of kids how inspiring and exciting technology can be – is set to open a new school in Tampa. The new school will be owned and operated by Lesly and Michael Olavarria and is the couple’s first of three locations. No strangers to the world of code, both Lesly and Michael saw the value in learning the skill and ultimately utilized their knowledge of code to elevate their professional careers in IT. “We’ve experienced how powerful learning a programming language can be as it elevated us both in our careers,” Lesly said. “The initial desire to teach young children to code came when our youngest kids began to learn the basics of coding in school at age six. When we saw the potential coding had on a developing mind and learned more about theCoderSchool and its mission, we immediately jumped at the franchise opportunity.” With summer quickly approaching, the couple is drastically

reducing the price of their summer camps to help parents in their community during the pandemic. “Giving the community access to this vital educational resource is our mission,” said Lesly. “We’ve seen first-hand the positive impact and the growing importance of early coding education, which is why we decided to operate our camps at a discounted price, in an effort to allow more students to dive into the world of code.” www.thecoderschool.com

Office Evolution Adds Coworking Rock-Star to Corporate Team Amid Covid-19 pandemic, Office Evolution experiencing demand across the network; doubles down on its commitment to growth Office Evolution, the nation’s largest and fastest-growing coworking franchisor, has added a game-changing executive to its leadership team. Andrea Pirrotti-Dranchak, a 20-year veteran of the coworking industry, has been named Office Evolution’s Chief Marketing and Development Officer. Pirrotti-Dranchak’s career spans thirty years, which includes creating revenue for emerging growth and Fortune 500 companies. “Office Evolution and I have been dating for a year,” said Pirrotti-Dranchak. “This marriage was made in heaven as we achieved system-wide success both for the brand and franchisees with my Synergistic Marketing Strategy. When COVID-19 hit,

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I dug deep into the power of our Ohana (Hawaiian for ‘family’) Culture, rolling out initiatives to galvanize our base by wrapping our arms virtually around our members, franchisees and partners. With the power of our culture, and our compelling and unique model in the coworking category, I know the sky is the limit.” “We are thrilled to welcome Andrea to the team,” Office Evolution COO and Global Workspace Association Board Member William Edmundson stated. “This is the second time I’ve hired Andrea to help me elevate a brand. Her experience and strategic ability are second-to-none.” “It is a great time to be part of Office Evolution, and we are excited to welcome

Andrea to our Ohana,” Office Evolution CEO and founder Mark Hemmeter stated. “Andrea’s proven track record of success makes her an incredible addition to the team, and we look forward to seeing how she will help our brand, our franchisees, and our members.” www.officeevolution.com

SLATER’S 50/50 TO OPEN AT VALENCIA TOWN CENTER IN JUNE

The New Location Will Feature Three Patios, Self-Serve Beer Taps, and Mall-Facing Espresso & Shake Bar Slater’s 50/50, the nationally recognized burger concept known for its ambitiously creative menu and for inventing the 50/50 burger patty made with 50 percent ground bacon and 50 percent ground beef, has announced that its first Santa Clarita, Calif. location will open at Westfield Valencia Town Center. The restaurant will be led by local franchise owner and operator, Homayoun Daryani. Daryani has been a resident of Santa Clarita for the past 17 years, and has owned and operated the local Persia Lounge and Restaurant alongside his family for 16 years. “I wanted to bring my community something I felt we were lacking, which was a higher end burger and craft beer restaurant,” said Daryani. “I’ve always heard positive things about Slater’s 50/50 and their quality food, drinks, and environment, and I look forward to opening another local watering hole and gathering place in the Valencia community.” The 8,000 square foot Valencia location will boast a large dining room, three patios, and 40 different self-serve beer taps from local Santa Clarita-based breweries. The restaurant will also feature a shake and espresso bar that opens directly into the Valencia Town Center so shoppers can order a decadent milkshake or coffee drink to enjoy on-the-go Slater’s 50/50 Valencia is located at 24201 Valencia Blvd. Unit 101, Valencia, CA 91355. For information about this location, call (661) 218-5050 and follow @Slaters5050_Valencia on Instagram and Slater’s 50/50 Valencia on Facebook.

TruBlue Total House Care’s New President Brings New Perspectives to Growing Franchise

When Sean Fitzgerald was in business leadership for a national in-home care franchise, he realized something was missing - franchisees were able to help provide the physical care services needed to keep older adults in their homes, but it was hard to find a company to care for the houses themselves. Now Fitzgerald is pleased to be in a position to help provide those property maintenance and repair services as the President of TruBlue Total House Care. TruBlue is a national franchise that provides a helping hand around the house – inside and out. TruBlue’s services include tackling to-do list chores, handyman services, house cleaning, maintenance, yard work, senior home modifications and seasonal projects, all handled by a dedicated House Care Manager. TruBlue, which launched in 2011, strives to provide affordable, worry-free living for seniors and hassle-free living for busy families by providing convenient, full-service, trustworthy house care services. “TruBlue is an exciting franchise opportunity because, with my experiences in senior in-home care and my own personal experience, I know that the other half of the aging-in-place equation is the home itself. There are many companies providing in-home care services, but the caregivers can’t take care of the house or make the senior safety modifications if needed,” Fitzgerald said. Since Fitzgerald joined the staff, new franchisees are also required to complete the Senior Home Safety Certification program through Age Safe® America. The company also launched a partnership with SimpliSafe™ home security systems to provide additional peace of mind for families trying to help their family members age safely at home. To learn more about TruBlue franchise opportunities visit www.trubluefranchise.com.

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W I N D OW WO R L D

WINDOW WORLD’S MILITARY INITIATIVE Giving back to service members and their families is part of Window World’s culture.

When Luke Conner greets his clients at their front door, they know immediately they are dealing with a top-notch professional. He makes a great first impression, and, by extension, so does the company he works for. “My customers are always impressed with how prompt I am,” says Luke, a design consultant for Window World of Tidewater in Virginia Beach, Virginia. “I’m the first visual impression of Window World for most of my clients. We have to look neat and orderly, and that’s an important mental skill the military taught me.” Luke began working for Window World in 2019 after a successful career in the U.S. Army. As a design consultant, he offers homeowners exterior remodeling advice. Luke helps his clients choose products like windows, entry doors, and vinyl siding

Luke Conner jumping on behalf of Window World with the All Veteran Group Parachute Team

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“My customers are always impressed with how prompt I am,” says Luke, a design consultant for Window World of Tidewater in Virginia Beach, Virginia.

area that is especially important for the dozens of staff who are responsible for over 200 young kids at the base. “For 25 years, giving back has been such an integral part of Window World’s culture,” says Chairman and CEO of Window World Tammy Whitworth. “Part of that is taking care of the men, women, and families who protect our freedom.”

Partnerships

“Luke began working for Window World in 2019 after a successful career in the U.S. Army. As a design consultant, he offers homeowners exterior remodeling advice. Luke helps his clients choose products like windows, entry doors, and vinyl siding with a skillset he recently acquired from his new career.” with a skillset he recently acquired from his new career. These are not skills Luke carried with him after his career in the army, and he claims Window World took a leap of faith when they brought him on. But the Reed family, the owners at Window World of Tidewater, knew what they were getting with Luke — a successful veteran with an impeccable work ethic. Luke is one of many veterans who call themselves members of the Window World Family. Window World, America’s largest replacement window and exterior remodeling company, provides an inclusive environment for veterans who want to start a civilian career. The company also aims to help and honor veterans, their families, and active members of the military across the country.

Window World Military Initiative The Window World Military Initiative defines the company-wide commitment to honor and serve America’s veterans, active military, and military families in communities across the entire system of over 200 Window World franchise locations. The initiative focuses on three

pillars: community outreach, partnerships, and careers.

Community Outreach When it comes to community outreach, Window World franchises across the country work to remind veterans that they are appreciated and supported at home. Window World and its franchisees have embraced veterans and their families by providing service animals and donating and installing exterior remodeling products for those in need, among other things. One recent example of community outreach was when a group of executives and board members from Window World flew from North Carolina to Luke Air Force Base in Arizona to complete a wonderful renovation project. Once there, they gave the teacher’s lounge at the Child Development Center a much-needed facelift. Armed with their shopping carts and eager to help, the folks from Window World went on an impressive shopping spree, purchasing new appliances, furniture, cookware, and decor for the remodel. The end result is an incredible makeover of an

Window World works with various partners to tackle some of the military community’s challenges. One of those partners is Team Red, White & Blue (Team RWB), an organization that enriches the lives of America’s veterans by connecting them to their community through physical and social activity. Along with Team RWB, Window World will sponsor a special tribute in honor of 9/11 by engaging a group of veterans and supporters to move an American flag throughout their communities across the country from sunrise to sunset. Franchise locations around the map will participate in this nationwide event. Window World also proudly supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded warriors and their families for medical and other compassionate purposes. As a member of that network, Window World’s corporate jet has provided transportation for over 115 missions, transporting 360 veterans and their family members around the country. In total, Window World has contributed over $2.5 million in flights and donations since 2008. Another way Window World honors the military is through its partnership with the All Veteran Group, an organization that honors and celebrates both active and retired members of the military through parachute demonstrations. It was through his participation with the All Veteran Group that Luke found Window World.

Careers for Veterans During his time in the service, Luke served multiple combat deployments to Afghanistan with the 75th Ranger

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W I N D OW WO R L D

Window World CEO Tammy Whitworth (center), with: Wing Commander Brig. General Todd Canterbury (left), Command Chief CMSgt. Ronald Thompson (right) and executive team at Luke Air Force Base in Arizona.

“For 25 years, giving back has been such an integral part of Window World’s culture,” says Chairman and CEO of Window World Tammy Whitworth. “Part of that is taking care of the men, women, and families who protect our freedom.” Regiment. He then tested parachutes with the Airborne and Special Operations Test Directorate before joining the Army’s esteemed parachute team, the Golden Knights. After his military service, Luke joined Mike Elliott, founder and president of the All Veteran Group parachute team. There, Luke demonstrated parachute jumps during special events honoring veterans and the military. It was during an event at a football game at Old Dominion University in Virginia that Luke met the owners of Window World of Tidewater, who sponsored the event. Luke, who grew up on a farm in Michigan with five brothers and sisters, decided Virginia — and Window World — would be his new home. “The owners of Window World of

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Tidewater love this company, they believe in it, they give back to the community as much as they can, and they love veterans,” says Luke. “Who wouldn’t want to work for someone like that?” This proud veteran is one of many who found a new career with Window World after leaving the military. It’s not always easy for veterans to transition to a civilian career, particularly when it comes to translating their skills. That’s why hiring veterans is a key aspect of the Window World Military Initiative. Luke received on-the-job training and paid eager attention to his coworkers. The skills he needed to help homeowners choose new products and renovate their homes, he acquired. The skills he needed to build solid relationships and earn the respect of

his employers and colleagues, he already possessed. “I learned from the military (and my parents) to follow up with what you say and to work hard,” shares Luke. “The military taught me the importance of being accountable, being present, and being involved.” Those are all qualities homeowners look for when they choose someone to help remodel their most prized possession… their house. Window World franchise owners know these qualities are common among America’s veterans, and they welcome former military members looking for a new career. It’s a win-win-win. “I first joined the 75th Ranger Regiment because I felt it’s the best unit in the Army,” explains Luke. “That’s why I joined Window World; I wanted to be part of the best, and Window World is the best exterior remodeling company.” For more information on Window World’s commitment to veterans, active military, and military families, visit WindowWorld.com/Military-Initiative

Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

ex per t advice

Russ Jundt | Founder, VP, and Brand Leader | Conserva Irrigation

Identifying

RecessionResistant Business Opportunities

In Today’s Economy The worldwide economy is scrambling to recover following an unprecedented economic shutdown. As a result of the pandemic, the National Bureau of Economic Research officially declared our economy entered a recession in February and the U.S. Bureau of Labor Statistics has reported the unemployment rate has risen to 13.3 percent beginning in late May. With such an unstable economy, how is it that, according to the Census Bureau, more than 500,000 applications for an employer identification number have been filed since mid-March? Individuals ousted from their careers with enough working capital often seek entrepreneurial business opportunities to control their own destinies. That is why, in 2008 - during the Great Recession - the Kauffman Foundation saw an uptick in new businesses formed versus in 2007,

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averaging 320 Americans out of 100,000 forming a business each month. Eager entrepreneurs will now seek a similar opportunity following the pandemic. I founded my business, Conserva Irrigation, back in 2010 following the Great Recession. I saw consumer demand in a niche market and was ready to chase my passion for water conservation and business development despite the struggling economy. In this piece, I’ll share some insights from my journey on how to identify the right business opportunities that are primed for sustained success in a recession.

Focus on Low-Cost-To-Entry First and foremost, it is essential for any entrepreneur to identify opportunities that are low-risk and high-reward with a lowcost-to-entry point and mitigated overhead. Particularly in a recession, business owners know they’re taking a risk investing in their business and want to ensure that every penny is utilized efficiently. Under a

Russ Jundt

“Individuals ousted from their careers with enough working capital often seek entrepreneurial business opportunities to control their own destinies.” franchise system, a franchisee becomes a part of the well-oiled machine following a proven blueprint that forecasts investment costs alongside predicted annual revenue and performance. When an individual franchisee is making a jump in their career path and starting their first venture, these low-cost-to-entry investment opportunities provide the perfect starting point to business ownership with existing brand

“While it is beneficial to look at history for guidance, business owners need to stay on their toes and keep their finger on the pulse of current trends. As we recover from the COVID-19 outbreak, we’ll see an increased demand for businesses that travel to their customers and can maintain proper social distance.”

recognition. Additionally, it is beneficial to identify franchisors who may provide financial assistance, financial advising, and/or franchisee incentives, such as veteran discounts.

Seek Out Proven Industries Next, it is important for that business owner to pick the right industry for themselves. Not only is it crucial to see consumer demand but, it is just as important to have a passion and vision for that subject area. Likewise, in franchising, it is important for the franchisor to identify candidates that have the business mindset and passion to succeed. This shared passion for the industry creates a trusting bond, in which both franchisor and franchisee can learn from each other as they partner in their venture together. Additionally, history tells us which concepts will show continued growth despite an economic downfall. For example, there is constant demand in the home service industry since specialized manual labor is the backbone of our country and consumers often cannot complete these projects on their own. In fact, Taboola, an ad-tech company, reported in May that there was a 140 percent increase in consumer interest for

“First and foremost, it is essential for any entrepreneur to identify opportunities that are low-risk and high-reward with a low-cost-to-entry point and mitigated overhead.” home improvement, with gardening and plumbing showing a 245 percent search term bump. This trend has impacted our industry first hand, as Conserva Irrigation anticipates a 30 percent increase in YOY sales through Q2. Continuing to service clients in a socially distant world while adapting business to fit the new norm utilizing careful cleaning procedures has allowed us to maintain business success. It will be imperative that entrepreneurs seek out these businesses as they look for the ideal opportunity in the coming months and even years.

Consider Easily Accessible Brands While it is beneficial to look at history for guidance, business owners need to stay on their toes and keep their finger on the pulse of current trends. As we recover from the COVID-19 outbreak, we’ll see an increased demand for businesses that travel to their customers and can maintain proper social distance. Fortunately, Conserva Irrigation’s

business model does just that along with nine other businesses that were ranked in Entrepreneur’s ‘Low-Cost Franchises You Can Start From a Vehicle Right Now’. A mobile low-cost-to-entry opportunity is attractive to young entrepreneurs in particular, seeing as Salesforce determined that the newest generation of entrepreneurs are 188 percent more likely to create an opportunity for additional revenue and start a business from their home. Quick start opportunities, such as franchises, are ideal for this type of business owner seeking additional income in an unstable market and for young entrepreneurs just starting to dip their toes in the world of business start-ups. Russ Jundt is the Founder, Vice President, and Brand Leader of Conserva Irrigation, the only irrigation company founded on the principles of water conservation. As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

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ex per t advice

Kristian Niedoborski Thøgersen | President | ViaBill in North America

How Retail Franchises Can Capture more Customers It starts with having plans for how you will convert existing customers and attract new ones. Six months ago, the world was a completely different place. Unemployment in the United States was at a 50-year low. Consumer sentiment was high, people were spending a lot of money. By most accounts, the economy was strong. Franchising USA

And then — you know what happened. For several months, the economy slowed to a crawl as we sheltered in place and stayed home to help slow the spread of a highly contagious virus.

While retail franchises have no doubt

But something interesting has started to happen in the retail world. In May, retail sales surged 18 percent, up from what had been historically low months. And e-commerce has withstood the coronavirus; in many ways, it has thrived in spite of it. U.S. e-commerce sales were up nearly 50 percent in April, right during the middle of widespread shut downs.

as the new normal — retail franchises

taken a hit during the pandemic, there are signs of real hope and cautious optimism. As consumers start to return to a sense of

normalcy — at least to what we now know stand to benefit if they meet customers

where they are. Here are three ways to do that.

Expand your e-commerce and omnichannel offerings What the data is telling us is that

Offer flexible payment options The ways people can pay continues to increase. Remember a handful of years ago when Apple Pay was a brand-new thing? Now, it’s something you do when you purchase a new iPhone — set up your Apple Pay. Major chains like Starbucks make paying extremely convenient for customers. Just load up your Starbucks app or card and pay that way. But even smaller retail brands without the budget and reach of the world’s top coffee shop can offer a multitude of payment options to users. From Amazon to PayPal, there are a growing number of ways people can spend their money. In the current economic climate, it is wise to be as flexible as possible when accepting payments. One thing to consider: No contact payment options may continue to increase in popularity. Rather than handing over a credit card or entering a PIN number, consumers may rather just have their phone scanned or pay online first from their device and then claim their goods. Ideally, you never want to say “no, we don’t accept that payment method.” consumers are still buying goods — and spending has picked up considerably since the start of the pandemic. However, people want more options for how they buy. In the short term, a retail solution with only the option to come inside and shop is going to face serious challenges. Millennials and Baby Boomers alike, whether for convenience or safety, are shopping more online. Or, they are shopping at an independent local retailer but opting for “curbside” pickup. Franchises should continue to build upon their e-commerce platforms and think holistically about the shopping experience in this new era. Connecting the dots between shopping online and going into a store, retailers can find hybrid models that are both convenient and safe. The experiential part of retail is not going away, but it is surely changing. You need to meet your customer wherever they are — on their phone, tablet, computer, or in your store.

Explore buy now pay later options A fast-growing payment model is the buy now pay later (BNPL) option. It’s been popping up in e-commerce stores over the past few years as payment providers offer options for users to purchase and then pay over time. Some come with interest, others spread out the payments into equal plans. The company I‘m with, ViaBill, works with thousands of retailers to offer consumers the option to pay overtime with no interest. We’re also launching a subscription model that allows consumers more credit to pay over time. Retailers love it because they don’t take on any of the risk—they simply pay a small transaction fee for each purchase, much like a credit card. Consumers appreciate the BNPL model as well. Rather than feeling swamped with high-interest credit debt, they have the option of paying over time (over several months) without any interest. In this era where consumers are looking to save on debt, yet not stretch their budgets, BNPL solutions offer the ability to buy what you

Kristian Niedoborski Thøgersen

want without paying all upfront— and without paying any more than what the goods are valued at. BNPL models aren’t just for e-commerce transactions either. We’ve started to work with a national mobile device repair franchise that uses ViaBill inside their stores. It’s set up on iPads where consumers can simply enter their information and complete the transaction online. This is an example of blending the hybrid shopping approach with a new way to pay. Clients using BNPL often see a substantial increase in average order volume (people spend more money per transaction) and a decrease in abandoned shopping carts (less people figuratively walking away online or literally walking away in a store). The key is to be flexible. Put yourselves in the shoes of consumers and determine all the ways they want to shop and pay. Giving them options is a great way to increase sales and volume over time. Kristian Niedoborski Thøgersen is the President of ViaBill in North America. Since 2014, ViaBill has empowered merchants and members with its buy now, pay later payment solutions. ViaBill delivers a convenient, flexible and competitive online payment option to Members when shopping with Merchants in Denmark, Spain and the United States. Payments are split into four equal monthly installments with zero interest. ViaBill is headquartered in Copenhagen, Denmark, with 93 team members globally, consisting of 24 different nationalities. For more information, visit viabill.com

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snapshot

International Franchise Professionals Group (IFPG)

Looking for a change? Here are five reasons to consider a career as a Franchise Consultant

Earning Potential: Franchisors value working with consultants because they deliver high-quality candidates to represent their brands. Some franchisors will even pay their entire franchise fee as a commission because of the time and money consultants save them. Consultants can make a nice living with a part-time effort and garner executive level income working full time.

One silver lining to the COVID crisis is that people have slowed down. While sheltering in place, we have come to realize that there’s more to life than the everyday hustle of corporate America. Many of us are looking to make a change. Sound like you? If you’re dreading going back to the 9-to-5 routine, have lost your job, or are looking for a more lucrative career, you might consider becoming a franchise consultant. In a lot of ways, this role has been the industry’s best-kept secret. Franchise consultants (also known as franchise brokers) have created significant wealth for themselves by helping hopeful business owners identify suitable franchise opportunities. It’s a great career for those who are good communicators and want to make a difference. The path to becoming a franchise consultant is probably easier than you think. By aligning with a reputable Franchise Broker Network such as IFPG, you receive all the training you need

Franchising USA

to become a CFC (Certified Franchise Consultant). Once you complete a program, there’s typically ongoing mentorship, education, access to proprietary CRM systems, and built-in relationships with franchisors. Of course, success doesn’t come automatically. Just like with any business or career, the more you put in, the more you get out of it. So, is it for you? If you are a people-person who is self-motivated, it’s worth a look.

Here are some perks that come along with the role. Flexibility: Franchise consultants enjoy a great work-life balance. They can work from home and make their own hours. Working part- or full-time, they can build their businesses around their schedules instead of the other way around.

Growing Industry: With more than 3,000 franchised brands in the U.S. alone, franchising is growing at an accelerated rate. Now with unemployment at an all-time high, people are looking to franchising to take control of their futures and build wealth. Access to New Opportunities: Consultants develop relationships with franchisors and open many doors for themselves within the industry. As part of a broker network, you have access to established franchises as well as the newest and most exciting brands. Some consultants have seized opportunities and invested in franchise opportunities themselves or have been invited to join corporate franchise teams. The possibilities are endless. Feel-good business: What could be more satisfying than helping someone change their life for the better? That’s exactly what franchise consultants do. They guide people into business ownership and lead their clients on a path to financial freedom. Can you think of a more satisfying position than that?

Jill Abrahamsen is Editorial Director at the International Franchise Professionals Group (IFPG), a franchise broker network that helps hopeful entrepreneurs identify and invest in franchise businesses. As Editor of Franchise Consultant Magazine and FranchiseWire, Jill Abrahamsen writes and edits articles about success through franchise ownership.

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Don’t miss an issue

Get the App WINDOW WORLD’S MILITARY INITIATIVE

Partnerships

GIVING BACK TO SERVICE MEMBERS AND THEIR FAMILIES IS PART OF WINDOW WORLD’S CULTURE.

When Luke Conner greets his clients at their front door, they know immediately they are dealing with a top-notch professional. He makes a great first impression, and, by extension, so does the company he works for. “My customers are always impressed with how prompt I am,” says Luke, a design consultant for Window World of Tidewater in Virginia Beach, Virginia. “I’m the ﬁrst visual impression of Window World for most of my clients. We have to look neat and orderly, and that’s an important mental skill the military taught me.” Luke began working for Window World in 2019 after a successful career in the U.S. Army. As a design consultant, he offers homeowners exterior remodeling advice. Luke helps his clients choose products like windows, entry doors, and vinyl siding

Luke Conner jumping on behalf of Window World with the All Veteran Group Parachute Team

“My customers are always impressed with how prompt I am,” says Luke, a design consultant for Window World of Tidewater in Virginia Beach, Virginia.

COV ER STO RY

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W I N D OW WO R L D

Window World Military Initiative The Window World Military Initiative deﬁnes the company-wide commitment to honor and serve America’s veterans, active military, and military families in communities across the entire system of over 200 Window World franchise locations. The initiative focuses on three

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pillars: community outreach, partnerships, and careers.

Window World THE MAGAZINE FOR F RAN C Halso I Sproudly E E Ssupports the VOL 08, ISSUE 8, JULY 2020 Community Outreach Veterans Airlift Command, a nonproﬁt When it comes to community outreach, Window World franchises across the country work to remind veterans that they are appreciated and supported at home. Window World and its franchisees have embraced veterans and their families by providing service animals and donating and installing exterior remodeling products for those in need, among other things. One recent example of community outreach was when a group of executives and board members from Window World ﬂew from North Carolina to Luke Air Force Base in Arizona to complete a wonderful renovation project. Once there, they gave the teacher’s lounge at the Child Development Center a much-needed facelift. Armed with their shopping carts and eager to help, the folks from Window World went on an impressive shopping spree, purchasing new appliances, furniture, cookware, and decor for the remodel. The end result is an incredible makeover of an

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organization that facilitates free air transportation to wounded warriors and

their families WORLD’S for medical andCULTURE other WINDOW THRIVES compassionate purposes. As a member of ON GIVING BACK TO SERVICE MEMBERS that network, Window World’s corporate AND FAMILIESfor over 115 jet hasTHEIR provided transportation missions, transporting 360 veterans and their family members around the country. In total, Window World has contributed over $2.5 million in ﬂights and donations since 2008.

Another way Window World honors the military is through its partnership with the All Veteran Group, an organization that honors and celebrates both active and retired members of the military through parachute demonstrations. It was through his participation with the All Veteran Group that Luke found Window World.

Careers for Veterans During his time in the service, Luke served multiple combat deployments to Afghanistan with the 75th Ranger

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SPECIAL FEATURE

FOOD FRANCHISES

NAVIGATING THE “NEW NORMAL”:

Window World CEO Tammy Whitworth and executive team on recent visit to Luke Air Force Base

LATEST NEWS

3 STEPS TO SUCCESS FOR FRANCHISES

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

www.franchisingusamagazine.com Franchising USA

ex per t advice

George Knauf | Senior Franchise Business Advisor | FranChoice

Begin with the End in Mind:

Compound Growth and Tax Shelters Starting with the end in mind is the second habit put forth by Franklin Covey in his best seller The 7 Habits Of Highly Effective People. As a new, or existing, franchise owner your ultimate task is to determine your true motivation and then achieve it. A lot of owners get into business with the product they sell in mind. They have an affinity for the product itself or more likely they have good memories wrapped around experiences they have had with the product as a consumer. That alone is not a good reason to get into business. What most people are working for is to secure their future, possibly their childrenâ&#x20AC;&#x2122;s and grandchildrenâ&#x20AC;&#x2122;s future as well. They want to spend more time with their family, not in an office or travelling on business. The want to be present in their future, not an occasional spectator. Business is not something you DO as much as it is something you BUILD. Life is something you do. Being a Father or Mother is something you do. Being part of your kids growing up is something you do. Being happy is something you do.

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With that in mind, I have a plan for building in a way so you can do more doing the things that matter to you. Let’s figure out how you can build an empire and what you do with it.

Compound Growth Plan: There are a number of ways to pursue this from a multi-unit growth of a single brand to building out locations representing multiple brands into a portfolio. You can diversify risk by partnering or syndicating deals. You can work at the franchisee, Area Developer or Master Franchisee level. However, you do it the core concept is the same. Make an initial investment, put in the work to make the first location a success, replace yourself in that operation and take some of your profits and open the next. As you build your empire you will begin to have enough team and resources that your top managers can do the new opens while you step into a more strategic role. After a few decades in franchising and almost as long as a business owner, I have my own thoughts on how to maximize this plan. I have also seen others build in ways that I wouldn’t, but they were successful too. A well thought out plan is the key to making any approach work. I am a big fan of the franchisors that have built a family of brands in one style of business. These can be restaurants, fitness, services, etc. You get a lot of benefit in terms of systems, technology, support, training and real estate strategy. One of the key benefits is that with multiple brands to work with you can densely place locations you own by picking from among the brands. I recently drove past a mall with two different boutique fitness brands, both from the same parent company. In service brands you could even share office space and staff among the multiple brands you own from the same family. Staying focused on continuously replacing yourself and leveling up as you steadily add operational revenue to your portfolio is key. Some businesses have trends that wax and wane so you will sometimes sell

a business out of your portfolio as you add more.

Tax shelters: If your goals include building for your children’s or grandchildren’s future, we need to think about how this is going to come together. There are many approaches for wise tax strategy and I will leave the routine stuff for your accountant to brief you on. While I am not a tax advisor there is an approach you will want to get good advice on before you start your first, or next, business and I would be happy to refer you to our resources so that you can learn from the experts. Their strategy is related to a popular 401K rollover plan that has been used by thousands over the years to fund their franchises. With a couple tweaks to that plan they have set it up so that when you sell your business the proceeds incur no capital gains taxes and drop directly into a tax shelter going forward. Additionally, it seems that this approach makes for a very effective multi-generational wealth transfer tool. This plan needs to be put in place as you are starting your business. Once you are under way of when you are getting ready to sell, it is too late for this approach. There is so much detail I could go into on this entire strategy with you, it is something I work with my candidates

George Knauf

on over years as I help them build their empires. Hopefully we someday meet and get to talk about how this could be your success story! George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com

Franchising USA

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Dan Tarantin & Rusty Amarante | BELFOR Franchise Group

Navigating The “New Normal”:

4 Steps to Success for Franchises Essential businesses actively responding to the COVID-19 pandemic have harnessed their existing services and internal processes to effectively combat the virus, while also maintaining safety amongst employees and customers. In particular, service-based franchises across the country have been challenged to adjust their operations, and those on the front lines of the COVID-19 fight – mainly companies in the cleaning, maintenance and restoration space – have quickly become a critical asset in helping local businesses and communities continue to operate, or reopen safely and efficiently.

provide essential services, ensuring workplace safety to comply with CDC and other official authority standards, maintaining constant communication and demonstrating leadership.

As America looks to fully reopen and the demand for professional cleaning and maintenance services has drastically increased along with a heightened sense of “clean”, both commercial and residential facilities have sought out disinfecting services to ensure that their spaces are clean and safe. Throughout the pandemic, BELFOR Franchise Group (BFG)’s—the world’s largest restoration and servicebased franchise opportunities— wellestablished brands have seen the most success in redeploying resources to

Leveraging existing resources to provide adjusted services and produce equipment in high demand is a clear first step in crisis response for franchises across all industries. Despite some admittedly challenging circumstances, BFG’s network of service-based franchises began using established resources to offer sanitizing and disinfecting services within the first weeks of the COVID-19 crisis. For example, franchises like 1-800 WATER DAMAGE and Chem-dry utilized existing supplies and protocols to sanitize

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Dan Tarantin

Redeploy Resources

Rusty Amarante

and disinfect all kinds of properties and surfaces, including first responder vehicles before and after transport of a patient – ambulances are an example of a “facility” we had not typically serviced until the pandemic. HOODZ, which is normally focused on professional kitchen commercial cleaning services, provided decontamination services to help restaurants ensure safe takeout and delivery procedures. By rethinking and expanding service offerings, franchises seized the opportunity to continue operating.

Ensure Workplace Safety

Often, jobs provided by servicebased franchises require customerfacing interactions. So, when it came to maintaining operations during a global

pandemic, the health of employees and customers was top priority. To reinforce safety protocols, businesses focused on safety procedures that complied with industry standards and CDC guidelines. Franchisees and their employees maintained trust amongst customers when performing work in their homes or businesses by keeping them up to date on local operations, practicing social distancing, wearing proper personal protective equipment, and sanitizing areas once services had been completed.

Communicate Constantly

Regular communication is an especially critical business attribute in trying times. Keeping employees and clients informed and reassured can be maintained via phone calls, educational webinars, e-mails and virtual meetings. In effort to provide the best support possible, we have provided ongoing coaching and leaned on the experiences of our network’s longtime business leaders have provided franchisees with a sense of hope and confidence while navigating through these unprecedented times.

“Regular communication is an especially critical business attribute in trying times. Keeping employees and clients informed and reassured can be maintained via phone calls, educational webinars, e-mails and virtual meetings.”

Demonstrate Leadership

When it comes to adjusting business operations during times of crisis, leadership and community support is key. Strong leaders turn ideas into actions and unknowns into certainties. Across our organization, Sheldon Yellen, CEO of BFG’s parent company BELFOR Property Restoration, reinforced the idea of being their own “CEO” – Cheerleaders and Enthusiasts and Optimists-in-Chief. Franchise leaders should use facts to address problems, give comforting guidance to avoid risk or fear, and effectively communicate action plans to move forward. As we continue navigating through these unpredictable times, it is critical for franchises to continue utilizing and repurposing resources, be innovative, practice safety procedures to keep employees and customers safe, and

relay the organization’s support through communication and leadership. With these practices and a positive attitude, franchised businesses can do their best to adjust to the “new normal”. Dan Tarantin serves as Chief Operating Officer of BELFOR Franchise Group and Rusty Amarante is President of BELFOR Franchise Group and Director of Operations for BELFOR Property Restoration. Together, both oversee and build positive partnerships amongst the 1-800 WATER DAMAGE, ChemDry Carpet & Upholstery Cleaning, Delta Restoration Services, DUCTZ International, HOODZ International, N-hance Wood Refinishing, PACKOUTZ, The Patch Boys and Z PLUMBERZ brands. For more information on BELFOR Franchise Group, visit www.belforfranchisegroup.com

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The public and policymakers need to understand franchising. Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to beneﬁt local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You beneﬁt by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

Our Franchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

FranchisingFeature food franchising

Food

Franchises

A Staple in the American Economy

amid a growing appetite

for plant-based foods is your brand staying current

3 important trends in

the current restaurant industry

ju ly 2020

fe at ure : food Franchising

what’s new!

THE ORIGINAL HOT DOG FACTORY tO OPEN 15 FRANCHISE LOCATIONS WITHIN THE NEXT 90 DAYS

New Franchise Owner Re-Launches Bold, Bad Ass Coffee Brand It’s Badass! Royal Aloha Coffee Company (RACC), the new visionary franchise owner of Bad Ass Coffee of Hawaii, has opened its first, new location featuring the ground-up brand rebuild of the iconic Hawaiian coffee franchise. Marking the national launch of Bad Ass Coffee of Hawaii, last week RACC opened its flagship store in West Jordan, Utah, just outside Salt Lake City. The first of the rebranded stores, the new store features a Hawaiian store décor that reflects an authentic Hawaiian vibe that is fresh, cool, and full of badass attitude. “There’s an enduring love and consumer connection with this brand that has extended far beyond its current locations, and that’s very exciting,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. Bad Ass Coffee of Hawaii was founded on the Big Island of Hawaii in 1989 and named for the generations of donkeys of Kona, Hawaii. Franchising on the mainland since 1995, Bad Ass Coffee of Hawaii currently has 24 locations in the U.S. and Japan. With no significant design upgrades to the stores for over 25 years, 2020 marks the year that the brand will roll out a new and authentic evolution of the Bad Ass Coffee brand.

The Original Hot Dog Factory is proud to announce that they are now opening 15 new locations all over the United States within the next 90 days. This includes five new locations in Atlanta, four in Philadelphia, and others in Birmingham, Houston, Brooklyn, Charlotte, Raleigh, and Detroit. The Original Hot Dog Factory’s menu consists of a wide range of selections including: specialty hot dogs, hamburgers, chicken sandwiches, salads, french fries, onion rings, milkshakes, and related foods and beverages. Owned by Dennis McKinley, The Original Hot Dog Factory has received national exposure as it has been featured on BRAVO’s “Real Housewives of Atlanta” numerous times. “At the Original Hot Dog Factory, we offer a wide variety of mouthwatering hot dogs that will make you ask for more,” says owner Dennis McKinley. “We are looking forward to sharing this deliciousness all over the country.” Qualified applicants who are awarded the opportunity to own and operate a franchise will be provided with an exceptional business model, extensive training, and consistent, ongoing support from senior management.

“We take our Hawaiian roots very seriously,” said Snyder. “Our brand would not have the following that it does today without a commitment to quality coffees produced by relationships developed with multi-generation Hawaiian Coffee farmers.”

“With economy cranking back up, we are seeking experienced single or multi-unit franchisees to acquire and develop locations in shopping areas, colleges, and more,” says McKinley. “We bring strong financials and a culture that promotes community and great eating.”

For more information, visit www.badasscoffee.com Stay connected to Bad Ass Coffee of Hawaii on Facebook www.facebook.com/badasscoffeeofhawaii and Instagram www.instagram.com/badasscoffeeofhawaii

www.theoriginalhotdogfactory.com

Franchising USA

To qualify financially for The Original Hot Dog Factory’s franchise ownership, you must have a provable net worth of at least $100,000, and liquid assets of at least $40,000.

Garbanzo Mediterranean Fresh Unlocks Trio of New Flavors for Fifth Annual “Free the Falafel” Celebration “GARBANZO’s signature falafels are always made fresh throughout the day, every day. They are preservative-free, plant-based, dairy-free, meat-free (vegan), gluten-free and totally free, as a sample, every time you walk through our doors.” said Devin Handler, VP of Marketing. “But while the traditional falafel is nearly perfect and craveable GARBANZO prides itself on being inspired by tradition, but not bound by it. We continue to push the limits of what’s possible to enhance and advance the awareness of how delicious nutritious can be.” GARBANZO is running its fifth annual “Free the Falafel” campaign, a month-long crusade to spread the brand’s “Feel Brighter Movement.” GARBANZO is breaking the restraints of falafel sameness by featuring a different, uniquely delectable falafel flavors For those who have never experienced a falafel before, Free the Falafel invites you to tap into your sense of adventure and fearlessly explore these unexpected mash-ups of something familiar with something new. Aligned with consumer preferences for healthier, fresh meal options, GARBANZO is well on its way to making Mediterranean cuisine a staple across the United States.

For more information on Garbanzo Mediterranean Fresh, visit eatgarbanzo.com.

FARMER BOYS PROMOTES DAVID WETZEL TO PRESIDENT AND CHIEF OPERATING OFFICER The promotion comes alongside the announcement that Farmer Boys’ current President and COO, Karen Eadon, has retired after six years with the company and nearly 40 in the restaurant industry.

Farmer Boys®, the farm fresh fast casual chain known for its awardwinning burgers and exceptional service, has announced that David Wetzel, the current senior vice president of operations and a quick-service industry veteran, has been promoted to president and chief operating officer.

In his new role as President and COO, Wetzel will be responsible for driving overall brand strategy, corporate and franchised development, and restaurant performance. Wetzel joined the Farmer Boys team in January 2020 as senior vice president of operations, where he oversaw systemwide restaurant operations and field execution and helped to define the strategic direction for the Farmer Boys brand. “I am truly humbled and excited to be leading this legacy brand. In the last three

months, I have had the great privilege to watch true leadership from Karen while we have navigated through this unprecedented challenging time for both the world and the restaurant industry,” said Wetzel. “I have big shoes to fill in this new position, but I will work fervently alongside our talented team, franchisees and suppliers to continue Farmer Boys’ calculated growth plan while building the next chapter of hospitality for Farmer Boys guests and team members.” To learn more about Farmer Boys, view their menu of farm fresh fare, or find the restaurant nearest you, visit www.farmerboys.com and follow the brand at @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on Twitter.

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what’s new!

Greek from Greece (GFG)’s fast casual empire is growing at a rapid pace

Greek From Greece (GFG) Café Cuisine, the authentic Greek fast casual phenomenon, has signed the lease for a new location at 100 Purchase Street in Rye, New York. Known for delicious Greek cuisine, pastries and café items imported directly from Greece, GFG Café Cuisine is building on strong growth from the first half of 2020, including the merger and rebranding of its largest competitor in Manhattan and a 31-unit expansion deal. Located in a mixed retail area near the Rye train station with heavy foot traffic, the 1900-square-foot storefront is one of more than 40 GFG Café Cuisine locations in development across several states. Construction is expected to begin immediately, with an opening date tentatively scheduled for the fall of 2020. “Rye is the perfect area for GFG,” said Georgios Drosos, founder and CEO of GFG Café Cuisine. “It has a good variety of restaurants and retail, with plenty of parking. The train is popular with commuters, and we’ll be in a great spot for grab-and-go and café items as well as meals for dine-in and take-out.” “GFG is on the fast-track,” said Dan Rowe, CEO of Fransmart. “They have not only signed a deal with their first franchisee in Philadelphia, but they have more than 40 corporate stores opening in New York, Connecticut, Pennsylvania, and New Jersey. It’s the perfect time for franchisees to get on board with this rapidly

growing brand, particularly given the significant opportunity right now, when low-cost restaurant conversions can boost, and possibly double, their ROI.” To learn more about GFG Café Cuisine franchising opportunities, please visit http://go.fransmart.com/ GFGbakery-Cafe.

Donatos Pizza Hires Pasquariello as Senior Vice President of Marketing Donatos Pizza is pleased to announce the hiring of Carol Pasquariello as Senior Vice President of Marketing effective June 23, 2020.

served in 62 non-traditional locations. Meanwhile, Jane’s Dough Foods products are available in 8,000 grocery stores nationwide.

“We are so fortunate to have someone of Carol’s caliber join the Donatos team,” said Tom Krouse, President and CEO of Donatos. “She is an experienced professional who deeply understands both the consumer and the restaurant operator.”

“I am thrilled to join the Donatos team, a brand that I’ve always respected for its commitment to product quality, the customer and its people,” said Pasquariello. “Bringing people together is so important, especially in today’s climate, and I look forward to helping the brand connect even more meaningfully with customers through great products and a great experience.”

Pasquariello will be charged with creating and leading an innovative marketing strategy that aligns with and supports the Donatos and Jane’s Dough Foods brands. Donatos and its franchise partners operate 162 traditional restaurants in 10 states, while Donatos’ products are also proudly

Franchising USA

For more information about Donatos Pizza, visit donatos.com, like on Facebook or follow on Twitter and Instagram.

Jeremiah’s Italian Ice Unveils New CoBranded Concept in Tampa Bay

Wienerschnitzel Franchise Signs 20Unit Area Development Deal in Louisiana Wienerschnitzel, the world’s largest hot dog franchise, is proud to announce a new area development agreement with Lake Charles-based, Henderson Family Restaurants, LLC, to build 20 new Wienerschnitzel restaurants throughout the State of Louisiana over the next 13- years. Wienerschnitzel is actively expanding outside its historic footprint and is targeting new regions for expansion. The Henderson group is one of several multi-unit food operators who see the value in bringing Wienerschnitzel and Tastee Freeze to new markets that stands out in an otherwise crowded segment. “We couldn’t be more enthused about our new business venture with Wienerschnitzel,” said Tyler Henderson, of Henderson Family Restaurants. “This is a family-minded business relationship that will continue to grow and prosper in the State of Louisiana.” “Wienerschnitzel is expanding in Louisiana in a big way and we’re confident the passion and experience of Henderson Family Restaurants will drive this state to be a great success,” said Ted Milburn, Director of Franchise Development for Wienerschnitzel. With a refreshed focus on franchise expansion, Wienerschnitzel is aggressively pursuing new growth via multi-unit partnerships and area development programs. Wienerschnitzel has fared remarkably well during the pandemic, realizing a spike in sales across the brand through its already popular drive thru, delivery and familyoriented meal options. Wienerschnitzel has 325 franchise locations in 10 states. To learn more about the benefits of owning a Wienerschnitzel franchise, please visit www.wienerschnitizelfranchise.com.

Jeremiah’s Italian Ice, a Florida-based franchise, is rolling out a co-branded concept in its effort to bring its tasty frozen treats to the Southern U.S. The Florida favorite is expanding its Tampa Bay area footprint to the city of Riverview and will be opening its first ever Jeremiah’s co-branded convenience store location within Tuva Food Hall. The co-branded model allows current and prospective franchisees the flexibility to invest in Jeremiah’s Italian Ice in a way that works best for their needs. The built-in flexibility of the co-brand model will allow the brand to grow in a wide variety of markets and available footprints. “Jeremiah’s is the perfect concept for an adaptable space like Tuva Food Hall,” said Co-Chief Development Officer Cameron Cummins. “We want to ensure that we’re giving our franchise partners the tools to make them as successful as possible. The ability to create a full service Jeremiah’s in a little as 175-250 sq. ft. is a clear way to do so. It turns what once was blank space into additional revenue opportunity.” Located at 8624 U.S 301 in Riverview, the first of three new locations is owned and operated by Divyesh Patel and his business partners who also own and operate several other businesses throughout the area. “Jeremiah’s was the missing piece to our concept,” Patel said. “We wanted to create a one-stop-shop for families in the surrounding communities, and Jeremiah’s is a family-first brand. It was a perfect fit for our vision, and we are excited to bring such a well-loved brand to Riverview. We can’t wait to start serving up treats to everyone.” For more information about Jeremiah’s, visit www.jeremiahsice.com

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Featu re

G i n a G i l l Fr a n c h i s i n g U S A

Food Franchises:

A Staple in the American Economy

One of the most enjoyable activities for many Americans is going out to dinner. Known as a great time to spend time with friends and family, most of us enjoy an outing to a restaurant or even a drive-thru to take a break from our everyday, busy lives. Franchising USA

Food franchises are a staple in the American economy â&#x20AC;&#x201C; an ideal that was essentially born and grown within the country. The food industry is dominated by restaurants and take out; it also covers grocery stores and beverages. The global food and agriculture industry totalled nearly 8.7 trillion dollars in 2018 (source) â&#x20AC;&#x201C; because not only is it a desire for consumers, itâ&#x20AC;&#x2122;s also a necessity. And as technology allows the world to grow a little smaller, accessing food, traditions and resources from across the globe has widened the economic palate.

Fast-Food The fast-food industry is essentially a franchise staple. What was once considered to be quantity over quality, has now grown to reach a larger breadth of customers. A lot of fast-food restaurants came under scrutiny when the population became more aware of their health needs and less concerned with fast-paced convenience. The benefit of a franchise is that the model can always be updated and quickly responds to the needs of its consumers. Drive-thrus that used to offer cheeseburgers and fries, with a side milkshake, now come equipped with specialty coffees, desserts, salads and healthy meal options. The fast-food industry now offers choices representative of many Americans. Quick service restaurants were said to be worth an estimated $256 billion in 2018 (source). As the founder of fast food, 50 million Americans eat fast food every day (source) – making it popular and guaranteed for profit.

The most significant benefit of the fast-food industry is the reputation and brand. You will likely have a huge team of marketers behind you, selling your products without having to do any of the work. Everyone recognizes and loves their favourite quickserve meal deals, and a franchisee would directly benefit from the long-standing reputation of the majority of franchises.

“Food franchises are a staple in the American economy – an ideal that was essentially born and grown within the country. The food industry is dominated by restaurants and take out; it also covers grocery stores and beverages.”

On the other hand, a lot of these restaurants are well established and set up for success in a lot of territories, so finding the right location might be difficult. While it also carries a pretty hefty price tag, it’s definitely worth the investment.

Retail and Grocery Stores There is a tendency to view food franchising as the restaurant industry, but it also includes supermarkets and grocers. There are over 38 thousand grocery stores in the US alone (source) with Americans preferring traditional supermarkets as their primary source of food supply. While there is competition with warehouses and independent grocery stores, supermarkets dominate this field – with US sales in supermarkets reaching $638 billion in sales in 2014. (source). If the idea of owning a huge retail store feels overwhelming, with a high price range than one anticipated, there are choices for smaller supermarkets that come with the credibility and reputation of the franchise brand. On the other hand, if you have the budget to invest in a larger supermarket, the profit can be huge. The supermarket specializes in groceries but covers a lot of products, allowing customers a one-stop-shop experience. People can now pick up all their essential needs, including clothing, toiletries and even home décor while pursuing the aisles.

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“Speciality grocery stores are also a franchising option. Honing in a particular consumer need is the basis of this industry which mainly focuses on the health food trend.”

Speciality Grocery Store Speciality grocery stores are also a franchising option. Honing in a particular consumer need is the basis of this industry which mainly focuses on the health food trend. If you have a passion for a specific market, you could pursue it in a smaller store. As consumers grow more knowledgeable about the benefits of eating healthy, they prefer to invest in such foods. There are health food stores that specialize in particular diets and allergies, while others have extensive knowledge of supplements and vitamins, that aren’t available at regular supermarkets. It is estimated that the US Organic food market will be worth nearly $70 million (source), especially as Americans become more globally conscious, they are willing to pay for quality over quantity. A drawback of this industry is that it could merely be a fad. Eventually, consumers will find themselves back in the larger supermarket stores, and it’s also a franchise focused on a specific type of customers. However, it has proven to be a successful smaller form of business over the last decade.

Coffee Shops A franchise that has gained ongoing popularity over the last ten or so years is the coffee shop franchise. A smaller

investment for franchisees, but a hugely profitable one because of the popularity of the product. Over 50 percent of Americans consume coffee daily and consume over 400 million cups of coffee per day. Similar to fast food joints, a lot of coffee franchises have dominated the majority of territories, but there is still a lot for new venues on other street corners. These type of franchises do live within relative close space, so a lot of consideration regarding population and consumer-based would be necessary. Find a franchisor that would support you before investment and determine the best location for a successful endeavour. Small businesses are direct competition with coffee franchises, and there is a trend amongst consumers to buy locally. Look at different ways a franchise gives back to the community and how your choice

would allow you to have a leg up on the small business competition. Independent coffee shops make 12 billion dollars in sales alone, and it would be wise to keep a physical distance from any direct competition. One of the safest, but yet most expensive franchise option is within the food industry, but with some much choice, there are different means to invest less money and gain a great profit and successful outcome. As someone who might be passionate about mixing food with business, the branding that reinforces the success of a franchise is the best route to take when it comes to investment and starting a business. ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

Look out for our next special feature:

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Expert Advice: Gary Norris | CEO and Founder | Norris Ventures

3 Important Trends in the Current Restaurant Industry “Restaurateurs who focus on their story are winning in their markets. What do I mean by “story”? What I mean is the how and why. Both independent and franchised restaurants have a story; a reason for doing what they do and where it all began.” who really need to hear it. Telling the story behind the counter, is the trend.

2nd Trend: The Infrastructure

The impact of COVID 19 on this vital industry. Let’s be clear. The content of this article is quite different from what I would have written the first week of 2020; even still, we have seen restaurateurs and food service franchises rise to meet the challenge this pandemic has posed to their businesses. We have seen resilience and poise in the face of complete uncertainty. It is my hope that this article celebrates these brave leaders in the restaurant industry, encourages those of you who are looking for light at the end of the tunnel and provides clarity for those of you considering this industry for your future.

The Trends Since January, I have noticed three trends that are driving successful restaurateurs during this time.

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1st Trend: The Story Restaurateurs who focus on their story are winning in their markets. What do I mean by “story”? What I mean is the how and why. Both independent and franchised restaurants have a story; a reason for doing what they do and where it all began. If you are a franchisor, you have the original story. If you are a franchisee, you became a part of that original story when you signed your franchise agreement; however, you now have your own unique addition, as to how your two roads converged. Often, that version will resonate more intimately on a local level to make an even greater mark in your community. Tell it. Tell that story in a way that draws your customers in. It’s how your loyal customers and future customers will connect with you. It matters to all of us. If you read this and understand the importance of your story but you are not sure how to tell it, there are firms who can help you present your unique story to those

The second trend I am noticing is having an infrastructure to pivot. In early February, a client of ours reached out in a bit of a panic. She was not prepared to survive and thrive on third party delivery and carryout service, only. PreCoronavirus, her core revenue stream came out of the dining room and the sudden changes in her downtown location left her wondering what to do. Within a day, we equipped her for online orders, online checkout and staff-delivery within a multimile radius of her downtown location. This meant selecting a payment processor, plugging in the tech that was needed to process online payments, new photography of a reduced menu offering and several test-runs to ensure ease of ordering, seamlessness order deliveries and cohesion in checkout. When it launched, she saw a couple days of loss; but, after several social media posts pointing her customers to the new service offerings, she saw the modifications gain traction and allow for not only more orders to come in, but larger, catering opportunities she wasn’t expecting. Infrastructure to pivot, is the trend.

3rd Trend: The Mobility The third trend I have noticed, is a spike in mobile offerings. The mobile concepts I have encountered are still growing in spite of COVID-19. They are food truck franchises and food cart franchises. I like these opportunities right now because they are low-cost entry, lower-cost launch and are able to follow the buyers. In addition, contactless delivery is the predominant method of serving customers and social distancing during the order process is simple to accomplish. We have helped clients during this season convert a dining in only or dining in mostly engagement to a mobile engagement. Offering online alone is sometimes not enough to meet your daily sales goals. Offering a mobile service can bridge the gap between breakeven and profitability. Consider the potential of bringing your reduced menu to the consumer. Mobile offering, is the trend.

â&#x20AC;&#x153;Offering a mobile service can bridge the gap between breakeven and profitability. Consider the potential of bringing your reduced menu to the consumer.â&#x20AC;? To summarize, when it comes to this season of stay at home orders and social distancing: 1. Tell your story. 2. Be prepared for an online revenue stream. 3. Be willing to make your offerings mobile. Gary Norris is the CEO and founder of Norris Ventures, a firm that helps turn successful restaurant and retail concepts into sustainable, scalable systems; market-ready for either franchising or corporate replication. With over 30 years entrepreneurial experience, Gary and his team at Norris Ventures lock arms with their clients to ensure success and sustainable growth, every step of the journey. Whether you are considering franchising for your business or you need to kick start franchise growth, Gary and

Gary Norris

the Norris Ventures Team are the true turn-key solution. You can reach Gary at 828-578-3718 or email him at GaryGale@NorrisVentures.com Learn more about Norris Ventures at www.NorrisVentures.com

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Expert Advice: Heather Ripley | CEO | Ripley PR

Amid a Growing

Appetite for Plant-Based Foods, is Your

Brand Staying Current?

Heather Ripley

Food Business News featured a headline story in December of 2019 that read, “Trend of the Year: Plant Based Foods.” As we hit the middle of 2020 it looks as though the upward trend will continue. By all measures, though, it’s more than that. It really is a lifestyle, and it seems that everyone is jumping on the plant-based food train. The question your business

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should ask itself is; will your brand be a part of this health- and planet-friendly movement?

Consumption and demand for plant-based foods is growing Plant-based food options are increasing not only in grocery stores, but in fast-food and fast-casual franchise restaurants. According to The Good Food Institute (GFI), 58 chain restaurants offered at least one plant-based food option on the menu in 2019. In addition, GFI reports that sales of plant-based foods are still climbing rapidly.

Its data revealed purchases increased 11 percent in 2019 and 29 percent over the last two years. GFI also reports that sales of plant-based meats from U.S. food distributors to food service companies (which includes restaurants, corporate lunchrooms, college campus dining halls and other dining operations) increased 37 percent in 2019. If you want to appeal to the millennial or Gen Z consumers (who make up over 30 percent of the U.S. population) you will definitely want to consider adding plantbased food choices to your franchise menu.

“According to a study by NPD Group, 95 percent of people who ordered plant-based burgers in 2019 were not vegans or vegetarians. These consumers purchased 228 million servings of plant-based burgers in 2019.”

How big is consumer demand? According to the Plant Based Food Association: • One third of Americans are actively reducing their meat and dairy intake • 79% of millennials (aged 24-38) surveyed already eat plant-based meals • 30% of millennials surveyed want to eat more plant-based foods • 79% of Gen Zers (aged four-24) surveyed eat plant-based meals one to two times a week • 60% of Gen Zers surveyed want to eat more plant-based foods

Consumer demand isn’t a vegan or vegetarian thing According to a study by NPD Group, 95 percent of people who ordered plantbased burgers in 2019 were not vegans or vegetarians. These consumers purchased 228 million servings of plant-based burgers in 2019, up 10 percent from 2018, while beef burger purchases remained flat. People who identify as vegan comprised one percent of the population in 2014, and about six percent in 2017, an increase of 600 percent. While vegans and vegetarians are fueling some of the increase in plant-based food demand, it’s obviously something the general public is interested in too. The reasons people want to eat more plant-based meals are varied. Consumers who don’t want to eat animals are looking for protein options, folks who have high cholesterol or have heart issues are also looking for healthier meat alternatives, and

people who want to reduce their impact on the environment by reducing their meat consumption are all part of the emerging plant-based food market. But whatever the motivation, you do not want to miss out on reaching this new breed of consumer.

Adding plant-based options will increase your profits Smart brands are making profits by listening to consumers and taking action. In the New York Post, a Burger King spokeswoman said the plant-based Impossible Whopper was “one of the most successful product launches in brand history, leading to outstanding comparable sales of positive five percent” in the period of one quarter. Burger King and White Castle were two of the early adopters, and success stories, in the U.S. plant-based fast food burger launch. Brands that didn’t join in right away watched others enjoy early financial and business successes and have since decided to give it a try. In 2019, according to Business Insider, top chains offering

plant-based options included Taco Bell, Hard Rock Café, Cheesecake Factory, Red Robin, Carl’s Junior, Blaze Pizza, Dunkin’, Hardees and Denny’s and other chains are in talks about adding to their menus. But the bottom line for a franchise restaurant is profitability, and according to some in the food industry, plant-based meats are a win-win for both consumers and the restaurant. Profit margins can be much higher with some plant-based menu items, because the product costs less for the restaurant to purchase than animal meat products. For the consumer, some of the cost savings can be passed on, and as an added benefit they will get a healthier meal. Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in B2B and franchising. Orange Orchard, a division of Ripley PR, champions franchisors that cater to environmentally-conscious consumers. For additional information, visit www.ripleypr.com or www.orangeorchardpr.com

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Expert Advice: Mitch Cohen | Multi-Unit Franchisee and Founding Partner | PerforMax Franchisee Advisors

Why Restaurant

Franchisees Should Consider Diversifying with Non-Food Concepts

“Owners and operators with an array of concepts have capitalized on the investment strategy of diversifying to gain more market share in a desired territory and increase the potential for a greater profit.”

Mitch Cohen

Whether you’re a singleconcept franchisee diversifying for the first time or a franchise industry veteran looking to add another brand to your multi-concept portfolio, diversification is not only a smart investment strategy, it’s a recommended one. When it comes to the foodservice industry, the restaurant landscape has become increasingly overcrowded. Prior to the COVID-19 pandemic, the limited service restaurant segment was growing at an average 3.8 percent per year since 2015, according to research by IBISWorld. While this trajectory has most certainly shifted,

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foodservice franchisees still face fierce competition. As the economy recovers and they become ready to invest again, franchisees in this segment should be looking at alternative concepts that allow them to continue expanding their portfolios while potentially softening the blow of major economic disruptions. One way to do so is to venture outside of foodservice and develop emerging concepts to broaden a book of business, which can potentially minimize risks and maximize opportunities.

Navigating the Congested Foodservice Industry Today, restaurant franchises make up more than half of the foodservice industry and have become increasingly crowded in the last few years. Due to competition within the industry, the trend has surfaced for aspiring or existing multi-unit franchisees to segue into new concepts as a strategy to combat this saturated segment. When diversifying for the first time, most existing restaurant franchisees will traditionally start by staying in the same industry and adding another restaurant brand to their portfolio that won’t cannibalize their other concept(s). However, as franchisees continue to expand

their portfolios and develop additional units in different subcategories, many eventually hit a roadblock and struggle to find opportunities that are a fit for them.

Diversifying Opportunities for an Investment Advantage While some franchisees start off with non-competing food concepts to evolve their portfolios, there’s a broader book of opportunities in non-food franchises. Reaching the next level as a multi-unit franchisee requires one to build a portfolio that not only displays a diverse group of brands in the industry they’re currently invested in, but outside of that space all together. Unique franchise concepts, aside from those in the foodservice industry, are noticing a shift as more signed agreements have been made with seasoned professionals primarily experienced in the restaurant business than others. One brand that’s seen this change in landscape is Sola Salon Studios. Now with more than 500 locations, Sola has become the fastest growing salon studios franchise with its network being comprised of multi-unit owners, as well as franchise groups with much of their investments in restaurant brands such as Panera Bread, McDonald’s, Taco Bell, Pizza Hut and

“Franchisees seeking to grow their unit count are encouraged to step outside their comfort zone and traditional mindset of what a successful franchise model looks like.”

more. Restaurant operators, like myself, are attracted to the simplicity of Sola’s model when compared to the complexities of today’s foodservice concepts. At the heart of Sola is a compelling real estate model combined with high-level support. Each Sola location features 20-40 boutique, move-in-ready salon studios all under one roof where beauty professionals can individually operate their own businesses without the risk and overhead of traditional salon ownership. This is one example of many that multi-unit franchisees can tap into. Owners and operators with an array of concepts have capitalized on the investment strategy of diversifying to gain more market share in a desired territory and increase the potential for a greater profit. As small business owners invest in their brands and compound the return on investment by acquiring diversified units, they are ultimately minimizing the risk that can occur from a fluctuating economy, which is now clearer than ever. During unprecedented times like we’re facing now, there’s not one industry that hasn’t

been impacted, but how a brand comes out of this differs. Having a diverse portfolio gives entrepreneurs more flexibility as they work out a recovery plan.

Opportunity for a New Passion A perk of being an entrepreneur in the franchising industry is having the ability to invest in a brand that fascinates or speaks to you. For instance, many owners and operators of restaurant concepts tend to be “foodies” either by nature, going into the business, or as a result of being part of the industry. Exploring investment options that are different than the traditional investment portfolio will not only give franchisees the opportunity to step outside their comfort zone, but also invest in a passion they may not have otherwise given much attention to. Over the years, my partners and I have developed a passion for empowering and supporting aspiring business owners fulfill their dreams of being in business for themselves, but not by themselves. Sola is a concept all franchisees can relate to as their business model helps other entrepreneurs achieve their dreams with a

structure in place to help alleviate some of the pressure of running their own business.

Take Away Franchisees seeking to grow their unit count are encouraged to step outside their comfort zone and traditional mindset of what a successful franchise model looks like. Not only will this help embellish a portfolio but will allow for an increase in market share availability rather than competing solely in a saturated market. Mitch Cohen has 37+ years of experience operating top-performing restaurant concepts like Jersey Mike’s Subs, Dunkin’, Baskin-Robbins and Nathan’s Famous Hot Dogs. He is a founding partner of PerforMax Franchisee Advisors and has been a longstanding pillar in the franchising community, serving on the International Franchise Association’s Board of Directors since 2016. In March, he expanded his portfolio outside of food for the first time and is developing six Sola Salon Studios in New York.

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Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

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repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development. If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

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A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.

Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

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FirstLight Home Care FirstLight Home Care offers comprehensive, inhome, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation. The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy,

FranFund, Inc. An IFA supplier forum member and recognized as the #1 franchise funding supplier by Entrepreneur, FranFund, designs smart all-in-one funding plans that grow with franchise businesses. No matter where you are in your journey of business ownership – whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Through a personal and painless process, FranFund helps solidify your dreams of franchise ownership while positioning you for long-term success. We offer ongoing support and make sure you know all of your options for funding single units through multi-unit expansions

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way. Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient. There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it. If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about! What exactly does a Home Technology Handyman do?

International Franchise Professionals Group

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& Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the babyboomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million. We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you. Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com

including SBA loans, conventional lending, and retirement plan funding with a risk-free SafetyNet® option. By utilizing our franchise-specific pre-qualification tool and cultivating an extensive network of lenders who are franchise and small business-friendly, clients pre-approved by FranFund have a loan approval rate of 99%. We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction. Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise. Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups. Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets. From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future! Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

Lifted Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience. The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.

Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene. Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings. Our restaurant system includes over 250 restaurants

pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams. As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.

PropertyGuys.com INC. PropertyGuys.com has created a marketing system that is transparent and includes a community of real estate professionals who are empowered through technology – providing the customer with a true endto-end experience. We have reconstructed how real estate is bought and sold. We’re NOT real estate agents or brokers, we’re something very different, something we believe is much better.

Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience. Contact: Gary Gale Norris Phone: 336-477-3693 Email: admin1@liftedclt.com Website: www.Liftedclt.com

worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary. Contact: James Walker Phone: 516-338-8500 Email: jwalker@nathansfamous.com Website: www.nathansfamous.com

You just need a passion for pets, the drive for success and the ability to follow our proven operating system. In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business. Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com

their own at a fixed rate, not a percentage of the value of the home. Ultimately, we help buyers and sellers avoid the high cost of commission by connecting directly. We have experience two decades of franchise success and along the way, have been honored with many awards and acclamations. Franchisees benefit from the knowledge and skill of our award-winning franchise system.

We provide sellers with all the tools required to successfully and confidently sell their property on

Contact: Franchising Team Phone: 844-333-7017 Email: opportunities@propertyguys.com Website: www.propertyguys.com

franchising usa

Excellent for branding and recognition.

Franchising USA

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Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling. We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

SOCi SOCi is an all-in-one localized marketing platform built for multilocation businesses that allows them to post to social media networks, manage reviews, update online listings and deploy social media ads at scale, down to each location.

StretchLab Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is

Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World is the largest window replacement and exterior home remodeling franchise in the United States, with over 18 million windows sold to date. Window World’s commitment to industry-backed, energy-efficient products and services is a determining factor when consumers choose Window World to improve their homes.

Franchising USA

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states. The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment. Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com

In times of crisis and changing business dynamics, SOCi empowers businesses to reach customers locally with urgent messaging that is relevant to current operations, offers, and opportunities. www.meetsoci.com

revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. Headquartered in Irvine, CA, StretchLab is backed by Xponential Fitness, a curator of popular boutique fitness brands. Contact: Martin Balcaitis Phone: (949) 326-9765 Email: martin@stretchlab.com Website: https://stretchlab.com

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Operating from the corporate headquarters in North Wilkesboro, North Carolina, and in markets across the country at over 200 franchise locations, Window World is poised to provide next-level window installation and home remodeling services to Americans nationwide. For more information contact Zach Luffman, Director of Franchising at: Phone: 1-866-740-2100 Email: ZLuffman@WindowWorld.com Website: www.windowworldfranchise.com

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