Franchising USA August 2021

Page 30

fe at ure : hom e serv ices franchising

Expert Advice: Terry Powell | Founder | The Entrepreneur’s Source

Home Services Franchises Is Where the Heart Is

For much of 2020 the world was on pause, families focused on the basics and put a halt to much of their discretionary spending. Although it was a difficult time for us all, it created a positive financial opportunity for some. Business owners running home service franchises have had a very successful past year. Instead of going on vacations and dining out, people were spending money on home repairs and upgrades. While many businesses had to shut down during the pandemic or scale back their operations

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and lay people off, the home service franchisees found themselves hiring people and seeing their sales go up. If you are interested in a home service franchise, your instincts are on target and shared by many entrepreneurs. Over the past year I have worked with an increased number of clients who are looking to start home based business. Here is some of what this industry has going for it.

The home services industry is growing The International Franchise Association’s 2021 report, “Economic Outlook For Franchising” states that franchises that specialize in servicing both residences and businesses will likely see considerable

growth, expanding at a rate of 3.4%. If you have been considering buying a cleaning company or a pest control franchise, you will be buying an industry in a market where there is a lot of demand. It’s also a demand that is expected to continue.

Trends suggest home is more important to people than ever There’s good reason that consumers are seeking out more help from home-based service franchises. Even as the pandemic becomes a distant memory, not everybody is going back to the office. The trend of remote work seems to be here to stay, and people are spending more time than ever in their homes. Bolstering that argument, Microsoft’s


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