Franchising usa february 2016 4#4

Franchising usa T he ma g a z ine for franchisees

VOL 04, ISSUE 4, FEB 2016

$5.95 www.franchisingusamagazine.com

aamco

promises the ultimate in brand recognition for franchisees

building an

awesome culture

will also build your business

special

business services franchising feature

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

Franchising usa T he ma g a z ine for franchisees

FRANCHISING USA VOLUME 4, ISSUE 4, 2016 president: Colin Bradbury. colin@cgbpublishing.com

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

Advertising Sales: advertising@cgbpublishing.com

Editorial Department: editor@cgbpublishing.com

Assistant editor: Diana Cikes editor@cgbpublishing.com

Editorial team: Diana Cikes Gina Gill Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: AAMCO

CGB PUBLISHING Canadian Office: 676 Wain Road, Sidney B.C Canada V8L 5M5 U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

from the

Publisher

“Don’t wait until you’re ready to take action.

Instead, take action to be ready.” - Jensen Siaw

Welcome to the February issue of Franchising USA. Have the winter blues got you down and feeling unmotivated? Don’t worry, we have plenty of the stories and advice in this issue to help perk you up and inspire you to make the most of the tail end of this winter season, so you can take bold actions now and enjoy the blooming of fresh new opportunities once spring has sprung.

On the cover this month is AAMCO, a 50-year old brand that successfully made a name for itself in the automotive industry. Turn to page 10 to learn how this franchise is promising the Ultimate in Brand Recognition for Franchisees.

Our Special Feature this month is Business Services Franchising, with a Feature Article that examines the various types of business services and how you can generate more income serving the business market than individual customers. Our Business Services Expert William R. Seagraves also looks at the Option of Self-Directed 401K to Finance Your Franchise, and Marsha Friedman shows you How Social Media Can Make or Break Your Brand.

Our main Veterans in franchising supplement this month features Signal88 Security, a Franchise that Targets Veterans to Fulfill Overwhelming

Demand in the security industry. You can also learn how 7-Eleven® Has Big News for Vets and find out how an Internet Pioneer Donates $1 Million to Fund a Center and Support Services for Veterans at University of Baltimore. Here you can also learn how to Solve Problems by Thinking Differently, as explained by Darcella K. Craven and Damon Chaffin from the Veterans Business Resource Center.

And as always we have plenty of advice from our Industry Experts, like Brian Scudamore on Building an Awesome Culture Will Also Build Your Business, and Candice Caruso on Evaluating Lending Options for Franchisee Prospects. George Knauf explains how to use Franchises as an Income Hedge Against the Coming Recession, and Harold Kestenbaum looks at how the Joint Employer Standard in 2016 could affect your franchise. Learn about Snapchat as a Marketing Tool from Matthew Jonas, and find out how Franchising Has Changed as discussed by David Banfield.

Don’t forget to read the latest in industry news on pages 6-9, and be sure to check out the selection of franchise opportunities in our popular A-Z franchise directory listed at the back of the magazine.

Vikki Bradbury Publisher

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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Contents On the Cover

12 Building an Awesome Culture Will Also

48

12

AAMCO Promises the Ultimate in Brand Recognition for Franchisees

Build your Business

44 Special Business Services Franchising Feature

53

10 Cover Story:

february 2016

In Every Issue 06 Franchising News Announcements from the Industry

21 Veterans Supplement News and Information for Veterans in Franchising

64 A-Z Franchise and Services Directoy

Franchisor In Action 14 Senior Helpers

Focus 60 Pirtek USA

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18

44 Feature Article

Business Services

12 Building an Awesome Culture Will Also Build Your Business Brian Scudamore, Founder and CEO, O2E Brands

18 Evaluating Lending Options for Franchisee Prospects Candice Caruso, President, Pango Financial

58

Expert Advice

36 Is Your Franchise on Snapchat?

Matthew Jonas, President, TopFire Media

34 Franchises as an Income Hedge Against the Coming Recession George Knauf, Senior Franchise Business Advisor, FranChoice

54 To Head Lease or Not to Head Lease Jeff Grandfield and Dale Willerton, The Lease Coach

62 Franchising Has Changed David Banfield, President, The Interface Financial Group

36

58 Unpacking the Joint Employer Standard in 2016 Harold L. Kestenbaum, Attorney at Law

Business Services Feature 40 Business Services Franchising News 44 Feature Article 50 Focus: Fresh Coat Painters

52 Are You Overlooking the Option of Self-Directed

401K to Finance Your Franchise?

William R. Seagraves

28

48 How Social Media Can Make or Break Your Brand Marsha Friedman, founder and CEO, EMSI Public Relations

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what’s new!

Red Mango Kicks Off 2016 with its New Juice Plan, Raw6™

Red Mango® Yogurt Café Smoothie & Juice Bar wants you to Treat Yourself Well® in 2016 with an expanded lineup of healthy products and the launch of a new one-day juice plan –Raw6™.

Carefully crafted by Red Mango juicing experts and an accredited registered dietitian nutritionist, Raw6 is a one-day nutrition plan loaded with antioxidants that may help boost immune function, combat free radicals, and increase energy levels, in addition to providing nutrients needed for optimal health. Unlike juice cleanses or detoxes that can be detrimental to the body’s metabolism and blood sugar levels, Raw6 is comprised of a well-balanced combination of four fresh fruit and vegetable juice combinations, one nut or soy milk, and one enhanced flavored water, paired with recommend snacks and a well-balanced meal to help increase nutrient intake and improve overall health.

Raw6 includes: Raw6™ Resist, packed with Vitamin C; Raw6™ Recharge, rich in Iron; and Raw6™ Revive, rich in Magnesium.

The juice plan will be sold in select Red Mango stores nationwide.

For more information, visit www.redmangousa.com

Former 24 Hour Fitness exec joins Fitwall to lead franchise operations, expansion into new markets Fitwall, one of the world’s most innovative fitness companies, added industry leader JoAnna Tuttle Bergfeld as its Director of Studio Operations.

spent 25 years with 24 Hour Fitness where

Bergfeld is responsible for providing strategic operational oversight of the studio business and valuable support to the franchise’s sales and marketing initiatives.

training sessions that deliver strength,

“We are very excited to have such a highly respected member of the fitness leadership community on our team,” said Michael Webb, Fitwall’s CEO. Most recently, Bergfeld was President of elements®, a popular fitness and lifestyle brand for women. Prior to that, Bergfeld

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her business acumen helped expand six clubs to more than 420.

Fitwall studios offer high-intensity interval cardiovascular fitness and flexibility all in

40 minutes. Members check in on an iPad

and click into the Fitwall using a Bluetooth heart rate monitor, known as a peanut.

Fitwall currently operates studios in San Diego, Newport Beach, Los Angeles

and Detroit with Denver and Scottsdale opening soon.

Fitwall.com

Massage Heights Seeks New Franchise Partners Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, elevates the lives of people they touch by caring for the mind, body and spirit through relationships with guests, team members and franchise partners.

As the New Year begins and more people commit to living a healthy lifestyle, Massage Heights is continuing to carry out its vision to build a family dedicated to the well-being of the people they service by investing love and positive energy into all company practices.

With more than 100 locations in the U.S. and Canada, Massage Heights has aggressive growth plans to expand the brand’s presence across the U.S., targeting markets such as Florida, the Carolinas, Ohio, New York, California and Texas for franchise development. Through these expansion efforts, the corporate team at Massage Heights is looking to create a higher-quality experience for not only

CRATE Franchise Systems Disrupts Remodeling Industry, Empowers Emerging Entrepreneurs with Franchise Expansion Program Seeking to bring order and efficiency to a haphazard field, Modesto, Californiabased CRATE Franchise Systems is now partnering with change-seekers in California and Nevada

seven days. The franchise model provides solutions for challenges familiar to all home improvement businesses, including lead generation and maximizing profit-perworkday.

Overseeing the kitchenCRATE and bathCRATE home remodeling concepts, CRATE Franchise Systems, or CRATE, offers homeowners a quick and affordable kitchen or bath renovation completed ontime and on-budget.

“Let’s face it - the most important thing for any home contractor is finding qualified customers in need of their exact services.

But that isn’t an easy thing to do,” Monday adds. “We offer our franchise owners a forward-thinking lead generation system that leverages cutting edge marketing tactics.”

Each signature crate, an 8’ x 8’ x 16’ container, includes all the necessary tools and materials contractors need to complete a quality remodel in as little as

Monday started CRATE in 2012 alongside business partner Jared Oller. Collectively,

their guests, but franchise owners as well.

Led by husband-and-wife team Wayne and Shane Evans, and CEO Glenn Franson,

the company is seeking franchise partners who are passionate about owning a

business that can make a difference in people’s lives.

www.massageheightsfranchise.com

the duo has finished hundreds of remodeling jobs as licensed contractors – bringing experience and laser-sharp focus to the new franchise model.

“We’re not just advising contractors, we’re living it out with them,” says Oller, CRATE co-founder and president.

CRATE aims to open multiple franchised locations in the next three to five years, with the potential for additional companyowned territories as well.

Immediate opportunities are available in more than a dozen different territories, including the Sacramento area, the Bay Area, Fresno, California, and Reno, Nevada.

For more information, visit www.cratefranchisesystems.com

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what’s new!

Juice It Up! Opens First Valencia Location

SirVent of Charlotte Celebrates its First Anniversary Local couple, first-time business owners reflect on family, growth, and sweeping success after their first year of entrepreneurship SirVent of Charlotte, a franchised chimney sweeping and restoration business, is celebrating one year of providing customized solutions in fireplace, dryer vent, and chimney care to the greater Charlotte community.

As part of SirVent Franchising, LLC, SirVent of Charlotte offers a full-range of chimney and venting services, including repairs, replacements, cleanings, inspections and new installations. The franchise brand is currently looking to partner with interested owner-operators in many U.S. markets east of the Mississippi River.

Owner Kari Stacy marks one year since she joined the system as its inaugural franchisee.

“It’s been fun to watch everything grow,” says Stacy. “What started as a family decision to pursue financial independence has developed into a healthy business in a thriving market. We couldn’t have asked for more.”

With the expert guidance of SirVent’s franchise support team, who run four of the largest chimney sweeping operations across the U.S., the Stacy’s oversee a territory of more than 200,000 households throughout Charlotte. As the couple looks ahead to 2016, growth and operational excellence top their list of goals.

For more information, visit sirventfranchising.com

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Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, has opened its Valencia, California location in the Valencia Town Center. This is the first location operating under the ownership of franchisees, Mike and Marvat Lahham.

“We’re beyond thrilled to bring the unique Juice It Up! experience, along with our refreshing fresh-squeezed raw juices and real fruit smoothies, to the Valencia community,” said Mike.

“We understand that health is important to our guests and it’s our commitment to offer delicious products that fuel their active lifestyles and leave them feeling energized.”

All Juice It Up! products are designed not only be delicious, but also meet the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits.

The new Valencia Juice It Up! is located in the Valencia Town Center at 24303 Town Center Dr., Suite 130 Valencia, CA 91355, and can be reached at (661) 670-8817. Hours of Operation are: Monday through Saturday 7 am to 9 pm and Sunday 8 am to 8 pm.

To view the full menu and complete nutritional information, visit www.juiceitup.com

Curio Collection by Hilton: A New Era of Historic Grandeur is Ushered in with Opening of Amway Grand Plaza

Shor served as President, Chief Operating Officer, and member of the Board of Directors of Zale Corporation, North America’s largest specialty retailer of fine jewelry with 2,300 retail locations, and guided its successful turnaround in the early 1990’s. Mr. Shor has been involved with several of the Riata principals’ past investments, including Teavana and European Wax Center.

Riata Managing Partner Barron Fletcher said: “Alan is a trusted partner who brings invaluable perspective and very strong operating capabilities to consumer-facing retail and service platforms. We have made multiple successful investments with Alan in the past, and we look forward to replicating that success again.”

Riata Capital Group, LLC, a leading Dallas-based private investment firm, announced today that it has partnered with Alan Shor to invest in highgrowth, specialty retail and multichannel consumer companies.

Mr. Shor is Co-Founder and President of The Retail Connection, a real estate

advisory, management, and investment firm that represents over 275 retail and restaurant chains.

Mr. Shor brings more than 25 years of operating and real estate experience, knowledge and relationships in consumer and specialty retail businesses. Prior to co-founding The Retail Connection, Mr.

Riata Managing Partner Jeff Fronterhouse said, “Alan’s extensive real estate, retail and operating experience will be a great asset to our consumer investment activities. His deep connections in consumer and retail circles will enhance our ability to find attractive investment opportunities.” www.riatacapital.com

Chronic Tacos Franchise Expanding to Open New Locations Chronic Tacos is a California inspired Mexican grill that recognizes the demand for a “better” taco and is committed to expanding its franchise to meet the need. Due to an increase in popularity and demand for quality tacos across North America, Chronic Tacos is expanding its franchise to include more than 15 new locations in 2016.

Known for its fast casual concept and

The Chronic Tacos menu offers traditional

is dedicated to creating fresh, authentic

each guest’s distinctive taste.

third generation recipes, Chronic Tacos Mexican food with locally sourced

ingredients. The franchise prides itself

on not being a typical chain restaurant as

every location embraces local spirit while

remaining inspired by the California roots of the brand.

Mexican items that can be customized for For 2016, Chronic Tacos will also be expanding its menu to include all-natural meats and more vegetarian options.

For more information, visit www.eatchronictacos.com.

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cov er sto ry

A A MCO

AAMCO promises

the ultimate in brand recognition for franchisees

Ponton, who has been with the company for about two years, also added that franchisees do not need to have an automotive background in order to be successful with AAMCO.

AAMCO University Ongoing support and training is offered at its state-of-the-art training facility, AAMCO University, which is located in the Atlanta area. It includes classrooms, plus a simulated repair center for hands-on training for franchise owners, customer service managers and technicians.

“Our proprietary curriculum cuts across these three stakeholders,” Ponton noted.

One of the best reasons to open a franchise is because the brand comes with built-in recognition and few franchisors can promise the brand reputation that AAMCO has.

“As a 50-year-old brand, AAMCO is one of the great North American brands synony-mous with the automotive industry,” President and CEO Brett Ponton said during a re-cent interview while waiting for a flight from Philadelphia, where the company is head-quartered, to Ohio, where he was planning to visit a franchisee. “The auto industry has been a longstanding cornerstone of our country’s history and we’d like to think

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that AAMCO is woven into the fabric of the great American car culture.”

First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care.

The longevity of the AAMCO brand is a testament to its proven business model, Ponton said, and the company, which also started franchising in 1963, has franchisees that have been with the company for 50 years, who are now passing their businesses onto the next generation of entrepreneurs.

In that next generation of franchise owners, Ponton is looking for franchise candidates who will be committed to their business and engaged with employees and customers alike. They should have an entrepreneurial spirit and be dedicated to providing excellent customer service.

The ownership training for new franchisees offers a four-week program that combines classroom instruction with in-the-field work.

Throughout its decades-long run, AAMCO’s commitment to training has built extensive career paths for employees of its franchisees.

The company has also spent a significant amount of time simplifying its business model for franchisees. As cars become more complex, it has become more difficult for franchise owners to repair transmissions at the local level, Ponton explained. To help franchisees become more profitable, AAMCO has acquired Global Powertrain Systems, conveniently located next to AAMCO University.

This partnership allows the company’s franchisees to keep their costs low and focus on increasing their profitability in total car Care.

“The auto industry has been a longstanding cornerstone of our country’s history and we’d like to think that AAMCO is woven into the fabric of the great American car cul-ture.”

- Brett Ponton, President and CEO

Plenty of Space Even with nearly 700 locations spread throughout North America, AAMCO still has plenty of territories available for development. The company has room for expansion across the United States, Ponton said, but is specifically targeting areas in the Southeast, Mid-Atlantic and Northeast regions, as well as Texas.

In addition to brand recognition, AAMCO franchisees also enjoy the fact that they won’t be entering into a market that is merely a trend at the moment. Automotive care is something people are going to need in the foreseeable future and AAMCO is what Ponton describes as a great “destination draw,” meaning consumers are usually willing to drive further to get to an AAMCO because the brand is so well known for fixing transmissions.

Offering total car care services allows franchisees to establish life-long relationships with customers, in addition to providing more revenue streams with a significant return on investment.

AAMCO never stops looking for ways to make life easier for its franchisees.

When Ponton, who has over 20 years of senior management experience in the automotive industry, first joined the brand, he initiated a five-year plan to ensure the brand remained well positioned for future growth.

maintaining positive franchisee/franchisor relationships.

That plan includes a commitment to training and development of franchisees and their employees, as well as significant investments in technology for car care, customer service, marketing and

With its commitment to constant improvement and its undeniable brand recognition, AAMCO offers franchisees a sound business opportunity.

Over the next year or so, Ponton noted, AAMCO will roll out a new point of sale system, a new customer relationship management platform and a new franchisee relationship management system.

aamcofranchises.com

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Page 11

ex per t advice

Brian Scudamore, Founder & CEO, O2E (Ordinary to Exceptional) Brands

Building An Awesome Culture Will Also Build Your Business We’ve all heard workplace horror stories: The New York Times revealed that Amazon’s corporate culture is so competitive that people are regularly reduced to tears.

Workers at SEARS say there’s a disconnect between corporate leadership and stores, with a majority of frontline staff disapproving of their CEO. Even something as simple as uniforms can impact how employees feel about their workplace - DISH Network workers complain about being forced to wear black uniforms in the summer heat.

It’s an understatement to say that workplace culture is important. It impacts morale, hiring and retention, and productivity - all factors that directly affect the bottom line. As business owners, focusing on the people helping you grow is essential.

I realized the importance of culture after some hiring mistakes nearly bankrupted my first company, 1-800-GOT-JUNK?.

Since then, I’ve focused on putting people first and I believe it’s the reason behind our success. By modelling awesome culture at the corporate level, our franchise partners can see the benefits, implement similar practices, and attract and retain talent on the frontlines.

Here’s how you can build an awesome workplace culture that will help you grow your business.

The first thing to consider is what kind of office environment you’ve created.

People spend more than half their lives at work, and care should be put into the space you’re inviting employees into every day. Open offices boost communication, interpersonal relations, and job satisfaction while reducing conflict.

and feed off of each other’s energy. No one has private offices, including the COO and me. Of course there are meeting rooms for private matters, but overall, it’s a wide-open space. To reinforce this sense of transparency, we have a daily, sevenminute “huddle”. The whole company attends to talk honestly about revenue and goals, hash out broken systems, and start the day with a high-energy cheer.

At O2E Brands, we have an open-office concept that allows staff to collaborate

We also offer perks that encourage our people to get to know each other. One

Wide-open spaces ...and fire poles?

Every huddle ends with a high-energy cheer.

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Brian Scudamore

Staffer Mark Richards busts a dance move after hosting our daily huddle.

Our leadership team meets under our “It’s kind of fun to do the impossible” decal.

example is First Round Friday, a bi-weekly party where we stop the clock at four and buy our staff their first drink of the weekend. And we’re certainly not the only ones making work awesome. Various Silicon Valley companies are famous for offering everything from nap pods and fire poles to massages and Razor scooters.

The takeaway here is that if you create an open environment where people love to work, they’ll be passionate about helping you meet and exceed the goals set for them.

Make it rain - on everyone Money is great at attracting and retaining talent but many employers don’t realize that alone, it’s not effective at influencing how people work in the long-term.

Instead, employees who feel a genuine sense of ownership have an incentive to contribute to their company’s success. A profit-sharing program that provides both financial reward and a sense of ownership is the best combination.

“Open offices boost communication, interpersonal relations, and job satisfaction while reducing conflict.”

Back in 2004, we committed to distributing 25 percent of our profits to our employees. Every week, we share revenue numbers so people understand their contribution to the bottom line - or what they need to do to help us get back on track. This practice has inspired enthusiasm and cooperation where staff work together to cut costs. For example, one staff member proposed replacing our bottled-water service with a filtered system and dramatically reduced our bills.

If you’re queasy about splitting the revenue, don’t be - our profit-sharing program has boosted profits, big time.

The first year we rolled it out, our bottom line after payouts increased by almost 800 percent. Since then, it’s been ingrained in our culture and the rewards keep coming: last year, staff received eight percent of their salary after working to smash revenue records. Just bear in mind the importance of identifying your

objectives for this kind of program. For it to work, employees must understand your company’s challenges and be able to contribute to solutions.

If you have a vision for your business, you need people who are ambitious and engaged to help you get there. Building the right office culture isn’t about being a popular boss or having wacky perks. It’s about attracting and retaining talent that will help you grow and laying a foundation for sustained success.

Brian Scudamore is the founder and CEO of O2E (Ordinary to Exceptional) Brands, which includes companies like 1-800-GOT-JUNK?, WOW 1 DAY PAINTING,You Move Me and Shack Shine. Brian is passionate about helping others grow small to medium businesses and corporate culture.

Tweet Brian at @brianscudamore

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ex per t advice

Page 13

FR A NCH ISEE I N ACT I O N

Senior H elp er s

A newfound sense of community Franchising USA

Georgia entrepreneur relishes newfound sense of community she’s experienced since buying franchise.

“I completely changed the direction of my professional life and haven’t looked back.”

A Georgia entrepreneur who decided to reinvent herself professionally has found something she was missing in her former life; a sense of community.

Linda Pirog, a Senior Helpers franchisee in Peachtree City, GA, left Toys“R”Us after more than 20 years in the company’s retail operations and store planning to pursue her dream of business ownership.

Working in the toy retailer’s International Division meant she spent about 70 percent of her time traveling, taking her away from family and causing her to work many holidays and weekends with them.

“I didn’t really have any sense of community because I worked out of the country,” she said during a recent interview with Franchising USA. That all changed in June 2006 when she purchased her Senior Helpers franchise, the eighteenth franchise to be sold by the company.

Pirog said she enlisted the help of a business broker and spent eight months searching through all kinds of businesses that would target Baby Boomers or the aging population within the health and wellness industry. When she found Senior Helpers it was just the right fit.

“As soon as I got the information on Senior Helpers, I knew it was what we were looking for,” Pirog said. “After having a personal experience trying to keep a loved one safe at home, there wasn’t a doubt in my mind that this was the business for me.”

Getting Started The franchisee said she went to Senior Helpers’ headquarters in Baltimore for “Discovery Day” prior to purchasing the franchise so she could get a better feel for the company and ask any questions she had.

Once she purchased her franchise, she went back to Baltimore for a week of training and received the company’s operations manual, which taught the basics of opening and running a Senior Helpers franchise. The manual contained valuable information about pre-opening procedures, selecting a location, structuring the office, completing a competitive analysis and marketing the business.

The company also assigned her a business consultant who helped ensure the business was ready to open and assisted the new franchisee with procuring a home care license in Georgia. Pirog was the first Senior Helpers franchisee to get licensed in Georgia, so she appreciated the help with that.

She also hired a registered nurse to help her with the technical aspects of setting up a senior care business in the state.

Pirog now helps with the training of new franchisees, saying her location has hosted training for new business owners coming onboard.

In addition to on-site training in the field, Senior Helpers offers Helpers Headlines, a newsletter for franchisees that contains industry updates, ongoing webinars that provide training, marketing and advertising information and other important news. There is also a monthly training calendar that has classes for office staff and employees alike.

Additionally, Senior Helpers has monthly marketing themes, which the company sends out information on each month.

Among the Senior Helpers’ programs that Pirog is most impressed with are the company’s Parkinson’s Care program, the Seniors Gems® Alzheimer’s Workshop series, and the Virtual Dementia Tour®, done in partnership with Second Wind Dreams® in select markets.

Not only does Senior Helpers train its own staff about Parkinson’s and Alzheimer’s, but it also trains others employees in the various local assisted living communities and senior centers.

Calling Senior Helpers a leader in the

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FR A NCH ISEE I N ACT I O N

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FR A NCH ISEE I N ACT I O N

Senior H elp er s

industry, Pirog also cited the company’s partnership with talk show host Leeza Gibbons and Alzheimer’s and Dementia expert Teepa Snow as evidence of its industry leadership.

Pirog said she’s also impressed with the Senior Helpers franchise advisory council, of which she had been part of for many years. Being involved with the advisory council allowed her to be involved with not only her franchise as it grew, but also with the company as it grew.

The advisory council has franchisee representatives from all over the United States and franchisees can always pick up the phone and call their representative on the council if they have questions or concerns and the council will pass it along to the company.

“As soon as I got the information on Senior Helpers, I knew it was what we were looking for.

After having a personal experience trying to keep a loved one safe at home, there wasn’t a doubt in my mind that this was the business for me.”

“It’s a really great way to get information flowing, which I think is healthy, as well,” Pirog said.

Family Time Being a franchisee has really changed the complexion of Pirog’ s professional career, going from retail management, which involves working weekends and holidays when most other people are off, to having a more traditional Monday to

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Friday schedule. While she still has some weekend work and certain events that she has to be there for, it’s been a much more balanced lifestyle, the business owner said.

The support and expertise of the team at Senior Helpers has given her the flexibility to incorporate all of her life commitments into her days. She’s gained additional family time and a real sense of community, something she was lacking in her former profession. Pirog said she’s gotten to know the local business and government leaders in her local

community like she’s never had the chance to before and she’s much more involved with her local Chamber of Commerce.

For Pirog, Senior Helpers has fulfilled everything she was looking for in a business, including giving her that much sought after sense of belonging. Hanging in her office is a picture of her mother and mother-in-law, which reminds her everyday of why she does this work. “I completely changed the direction of my professional life and haven’t looked back.” www.seniorhelpersfranchise.com

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A FRESH WAY TO FRANCHISE!

Add The Best Value in America* to your portfolio Multi-unit franchising opportunities available

Visit LittleCaesars.com or call 800.553.5776 *“Highest Rated Chain - Value For The Money� based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2013. 47233

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ex per t advice

Candice Caruso, President, Pango Financial

Evaluating Lending Options for Franchisee Prospects Franchising USA

“Alternative funding sources for entrepreneurs can be far more receptive to new business ideas than traditional lenders – especially in the tightfisted, post-recession economy.” accounts into your business investment plan. This option allows aspiring business owners to roll money over tax deferred and without paying a penalty – if everything is done the right way. While the process is relatively straightforward, you need to work with a third-party administration firm that is fully versed in the Employment Retirement Income Security Act (ERISA), especially as it pertains to Roll Overs for Business Startups (ROBS). Everything must be done according to strict guidelines in order to avoid penalties and/or taxes.

2

Crowdfunding and Franchising

Traditional business lenders don’t always offer favorable status to entrepreneurs looking to invest in franchises or other business opportunities.

In some cases, this requires hopeful business owners to look outside of traditional financing options. For getting your business ownership dreams off the ground, these three alternatives are great places to begin.

1

Rollover Retirement Accounts to Fund Your Franchise

Whether you’re purchasing a franchise, starting a business from scratch or attempting to grow a franchise or business you already own and operate, you can roll funds from your 401k or other retirement

Since the U.S. Securities and Exchange Commission (SEC) recently finalized the rules related to crowdsourcing funds for franchise businesses, there are many benefits to hopeful franchise owners, investors and the community with this type of funding. Some organizations are completely donation-based, while many are investor based. Look local when considering crowdfunding options, as the most invested donors will be looking to boost businesses within their own communities. And don’t forget to have a solid business plan to present when applying for these types of funds.

3

Microloans for Businesses

Businesses that need loans for less than $50,000 might do better to consider microloans for their financing needs.

These loans offer much more favorable terms than credit cards and some bank loans. You must still approach these loans like any other and will do better, once again, to seek resources within your own community. The Small Business Administration offers microloans with repayment terms of up to six years and interest rates that vary – generally between 8 and 13 percent.

Candice Caruso

A Word to the Wise Alternative funding sources for entrepreneurs can be far more receptive to new business ideas than traditional lenders – especially in the tight-fisted, post-recession economy. This allows more individuals to pursue their dreams of business or franchise ownership.

Options, like crowdfunding and microloans create more engagement within the community and may even create a ready-client base for businesses, as it establishes an early, vested interest in your business achieving a positive ROI for the investors.

Using your retirement funds eliminates the need for personal guarantees, but could also place your retirement nest egg at risk if your business fails. That’s what makes it so important for aspiring franchise owners to do their due diligence and ensure they are signing a contract with the right franchise. Remember these risks and benefits, and work with an experienced business-funding provider, that works within your comfort zone and places your franchise or business in a greater position for success.

Candice Caruso is the President of Pango Financial, with close to 20 years of experience in the financial services industry and 10 years as an innovative business funding expert.

For more information on Pango and its DreamSpark plan, visit www.pangofinancial.com.

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ex per t advice

Page 19

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Page 21

Veterans in Franchising february 2016

www.franchisingusamagazine.com

signal 88

security targeting veterans

solving problems

BY thinking differently

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V eterans in F ranchisin g S upplement february 2 0 1 6 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents Cover Story

News & Expert Advice

24 Signal88: Franchise Targets Veterans

to Fulfill Overwhelming Demand

28

Profiles

Foundations Expected to Increase Their Support of Veteran-Owned Social Enterprise Franchises Jim Mingey, Founder and Managing Director, Veterans Business Services (VBS)

26 University of Baltimore 32 7 Eleven

30 Solving Problems by Thinking Differently Darcella K. Craven and Damon Chaffin, Veterans

Business Resource Center

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V e t er ans in Fr anchising

C over S tor y - signa l 88

Franchise targets veterans

to fulfill overwhelming demand “We’re actively seeking new franchise owners because we currently have more client demand than we have franchise owners.” - Reed Nyffeler, CEO

Reed Nyffeler

When it comes to supply and demand, Signal 88 Security is short on the former and has an overabundance of the latter, but the company hopes this situation will balance itself out with the help of veterans who are transitioning into civilian life.

The vision of Signal 88 Security, since its founding in 2003, is to provide a full suite of world-class and industryleading security services for residential, commercial, retail and institutional

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customers because, quite simply, safety is a basic human right and need. The company began franchising in 2007 and now has over 300 territories covered by roughly 125 franchise partners in the United States, Canada & Australia.

“We are a physical deterrent, so when we deter people from committing crime, it creates peace of mind for our customers” CEO Reed Nyffeler said during a recent interview from the company’s headquarters in Omaha, NE. Even though Signal 88 has a presence in 35 states (plus operations in Canada and Australia) its current franchise partners cover only about 10 percent of the available territory that the company has to offer in the United States. Nyffeler said about 90 percent of the country is still up for grabs and the company needs to fill those spots because it has an abundance of clients in new markets requesting service.

“We’re actively seeking new franchise owners because we currently have more client demand than we have franchise owners,” Nyffeler stated.

Potential franchisees don’t seem to be aware of Signal 88, the CEO lamented, citing numerous comments he’s heard from franchisees saying they wish they had known about the company earlier.

Feeling Insecure Nyffeler credits the demand for Signal 88’s services to several recent events — particularly mass shootings — that have left people feeling highly insecure even when they’re at home, work, school or out in a social setting like a movie theater or an athletic event.

“It’s one of our core needs to feel secure,” the CEO said.

Being a core need means that security is a stable industry that, aside from adopting better technology, will change relatively little and will definitely not disappear, Nyffeler said. In fact, in the current global climate, demand is only likely to rise.

However, not all security is the same.

Nyffeler said he conducted a competitive analysis prior to founding Signal 88 and saw there was a need for greater

“We are a physical deterrent, so when we deter people from committing crime, it creates peace of mind for our customers.” - Reed Nyffeler, CEO professionalism and localized ownership through franchising in the security industry. It also seemed to be an ideal fit for veterans who are transitioning out of the military or police service, which is why the company is keen to welcome veterans aboard.

“Instead of serving their country from another country, they can now serve their community where they grew up and where they wanted to return to and serve the people they really know,” he said.

One of the most compelling reasons for entrepreneurial-minded veterans to give Signal 88 a look, Nyffeler noted, is because among all the franchise opportunities available to them, security is the closest match to their existing skill set.

“I would be hard pressed to find any other concept that really serves the military community more than ours does if they really want to get into business because it truly is their skill set and their passion,” the CEO noted.

Along with a business opportunity that has increasing demand, Signal 88 also offers veterans a sense of community, as they will be in an environment that has a strong veteran presence.

In fact, Nyffeler said he’s certain that most, if not all, of Signal 88 franchisees, even if they are not veterans themselves, have members in their organization who have military experience.

The Right Fit Veterans’ experience lends itself well to the qualifications Signal88 looks for in new franchise partners. The company wants team captains, which Nyffeler described as people that other people look to for leadership and direction; people who are willing and able to make decisions and people who others will follow willingly.

Signal 88’s clients are looking for direction about how to keep their establishments safe, employees are looking for direction in their career and the company as a

franchisor is looking for someone who can take direction and veterans fulfill all of those needs, Nyffeler said, adding that they should also have high energy, a positive attitude and be personable.

Once Signal 88 has found these natural leaders, the company does everything it can to help them succeed, using what Nyffeler described as the company’s comprehensive support program. This program is known as the SOAP Box, with SOAP being an acronym for sales, operations, administration and promise.

For sales, the company has national accounts with clients who they have good working relationships with and they pass these opportunities along to franchisees to help them get some initial contracts.

The company also employs a team of regional managers to assist franchisees in making decisions around new contracts, prospecting calls and more.

Operationally, Signal 88 has a hiring and training process to help franchisees procure employees. But, the company is only involved in the hiring process as much as the franchisee wants.

The company also employs a staff of operations professionals at the corporate level to support the franchise network globally.

To assist with administration, the company performs billing and payroll for their franchisees.

“That is huge because that is where a lot of small business owners really bog themselves down, dealing with the local tax laws and the payroll processing and minimum wage compliance,” Nyffeler said.

On top of that, Signal 88 offers its own inhouse payroll financing service using the franchisees’ receivables that they can use if necessary.

Finally, the promise part of the equation is the guarantee that the company will always do its best to support its franchisees.

To entice veterans, the company offers active duty and honorably discharged veterans a 10 percent discount on the franchise fee.

The Signal 88 Difference The way Nyffeler sees it, Signal 88 is in two different industries: franchising and security.

For franchising, the company offers the utmost transparency for its franchisees, making sure everyone knows what is going on at all times. The company embraces technology, meaning it’s always on the leading edge of industry trends and provides its franchisees with a solid business to business model with high demand.

For its clients, Signal 88 offers the ability to interact with local ownership. Many major security businesses often don’t even have a representative a client can speak with in a state where they operate. But, with Signal 88, clients and employees alike are guaranteed to be dealing with a local owner. This local ownership model gives the company the ability to make quick adjustments in various markets rather than waiting for decisions to be made from some other location that may not be familiar with localized needs.

With its comprehensive support program and sense of community it offers to veterans, it’s only a matter of time before Signal 88 is able to fulfill the overwhelming demand for its services. https://signal88.com/franchise-home/

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V e t er ans in Fr anchising

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V e t er ans in Fr anchising

Univer sit y of Baltimore

Internet Pioneer Donates $1 Million to Fund a Center and Support Services for Veterans at University of Baltimore In 2013, University of Baltimore alumnus Bob Parsons, B.S. ‘75, D.H.L. ‘08, founder and thenexecutive chairman of Go Daddy, made a $1 million gift to establish a veterans center at the University of Baltimore.

“I attended University of Baltimore on the G.I. Bill after returning from Vietnam,” Parsons said at the time of the donation.

“The discipline that I gained in the military, coupled with the University’s commitment to veterans’ re-entry into civilian life, enabled me to be successful in my studies and beyond. The new Bob Parsons Veterans Center will provide the facilities, staff and programs which will allow the University to exponentially increase their reach and make veteran

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advocacy part of their core mission.”

“The importance of veterans to our campus cannot be overstated,” said UB President Kurt Schmoke. “It’s not only that they remind us of the meaning of commitment and the value of service – it’s that they show by their example that the future is bright, for ourselves and for our nation. Just look at what the generosity of Bob and Renee Parsons started here at UB – look at how these veteran students, their friends and families have made it such an impactful, special place. We’re all proud of our vets, proud of the work that’s being done to help those who have returned from conflict. We always will welcome them to the University of Baltimore.”

More than 35,000 veterans in Maryland alone have returned from conflicts in the Middle East, and that number is expected to grow in the coming years as troop deployments are decreased. While students who have served in the military are known for their training, discipline, perseverance, teamwork and dedication, an important

part of their transition to civilian life can involve targeted coaching, job placement training and additional education.

The Bob Parsons Veterans Center addresses veterans’ needs, including academic advising, guidance on financial aid and veterans benefits, and career counseling through graduation and beyond. In addition, The Bob Parsons Veterans Advocacy Clinic focuses on veterans’ legal issues, building on the UB School of Law’s successful clinical program, which is ranked 17th nationally

by U.S. News & World Report.

The University of Baltimore is a member of the University System of Maryland and comprises the College of Public Affairs, the Merrick School of Business, the UB School of Law and the Yale Gordon College of Arts and Sciences.

For additional information about The Bob Parsons Veterans Center and the wide range of veterans’ services available, visit www.ubalt.edu/military.

V e t er ans in Fr anchising

Jim Mingey, Founder Founder& &Managing ManagingDirector, Director,VBS’ VBS

Foundations expected increase their support of Veteran-owned social enterprise franchises

It’s a win-win-win for EBV Graduates!

“EBV graduates can accelerate mental health impact not only for veterans but can also literally change the way local economies address mental health issues.”

James Mingey

The Entrepreneurial Bootcamp for Veterans with Disabilities (EBV) is a consortium of ten major universities which include Syracuse University, St. Joseph’s University, Purdue University and seven others across the United States.

This EBV Network provides concentrated entrepreneurial support for an elite group of Veterans who are also provided superior transitional assistance for starting a small business including initial support from lawyers, accountants, consultants that can complement any EBV graduate company’s management team. The ability for an EBV company to access and accelerate these essentially cost free professional services has encouraged some EBV graduates to

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leverage those advantages and lead social enterprises to build self-sustainable social enterprises.

An example of what can be possible is The Veterans Corporation’s (TVC), an affiliate of Veterans Business Services (VBS), a Purdue EBV Graduate company. TVC secured funding from the McCormick Foundation and Major League Baseball for a private Service Disabled Veteran led company, VetsPrevail.

This support helped forge other key collaboration partners and TVC provided it $270,000 of funding from TVC to prove the efficacy of their theories on an initial cohort of 400 Veterans with PTSD. Vetsprevail developed an online engagement system based on Cognitive Behavior Therapy (CBT) which has since benefited over 15,000 Veterans with PTSD. Not only is Vetsprevail innovative and now a profitable private company, its proven model is lowering mental health costs and improving VA’s capacity to deliver mental health services. A study in 2013 showed that the VA could save as much as 14 times each private dollar it spent for VetsPrevail mental health services. This type of collaboration creates a win-win-win for Veterans, taxpayers and solving mental health issues in society as a whole.

The funding described previously was followed by a number of additional private foundation grants from Goldman Sachs Foundation, the Robin Hood Foundation and others (all private funders). TVC also led the charge to help Vetsprevail win a $50,000 Pepsi Challenge Grant to help market and promote their service. The final result: a sustainable Veteran owned company that greatly impacts social good.

The Purdue Alumni EBV Social Enterprise Train is leaving the station!

TVC’s original success has led to a plan to prioritize social enterprise franchises led by Combat Veterans. The new MyVA reorganization, instituted in 2015 by Secretary McDonald, calls for creating a “customer centric” environment in which public private partnerships will play a key role in delivery of social services for Veterans. Several Purdue EBV companies already promote and share a mission of improving mental health (their markets include both civilians and veterans who suffer and/or are stigmatized by their mental health conditions).

By aligning their missions with Foundations and the common goals of the Veterans Administration for improving mental health services. EBV graduates can

accelerate mental health impact not only for veterans but can also literally change the way local economies address mental health issues.

VBS is convinced that it should facilitate partnerships that would have a common thread of generating collaborations between Veterans, Foundations and local communities. The social enterprise structure then has a better chance of being self-sustaining Some of the VBS Social Enterprise Franchises in development led by EBV Combat Veterans include the following business sectors: • Physical Fitness

• Automotive Restoration • Agricultural

• Solar Energy Conservation • Telecommunications VBS Founder and Managing Director, Jim Mingey, is a decorated Vietnam veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s market. Jim participated in the EBV Program at Purdue University, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment (VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States exclusively for veteran owned small businesses and franchises: The Veterans Opportunity Fund. Jim intends to keep on ‘advocating’ for veterans in franchising. www.VeteransBusinessServices.us

“Stay tuned for “Boots2Business” for Social Enterprises™” Franchising USA

V e t er ans in Fr anchising

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V e t er ans in Fr anchising

Darcella K. Craven and Chaffin, Veterans Jim Mingey, Founder & Damon Managing Director, VBS’ Business Resource Center

Solving Problems by Thinking Differently Many of you are familiar with the bestselling books “Freakonomics,” “SuperFreakonomics,” and “How to Think Like a Freak” by Steve Levitt and Stephen Dubner.

For those of you unfamiliar, the authors look at problems quite differently than most of us and make a case for some quite unexpected solutions. So how can an author and an unorthodox economist help us? Let’s take a look.

You are a football coach. Your team is facing 4th down and 4 yards from your own 10 yard line. Should you punt? The statistics say no. The statistics say that you should never punt when it is 4th and 4, no matter where you are on the field.

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Why don’t football coaches go for it on 4th down?

Now let’s pretend you are a world class soccer player playing in the World Cup. The game has come down to your penalty kick. Where should you kick the ball to have the best chance for success?

Amazingly, the statistics tell us that kicking right down the middle is the best way to succeed. In fact, center kicks are more likely to succeed by 7 percentage points over kicks to the corners. So why do only 17% of World Cup penalty kicks get aimed to the center? Do these players not want to win? Do they not know these statistics?

According to Levitt and Dubner, the answer is neither one of these. Obviously, players want to win and they know the statistics. So, why don’t they do it? Well, what if the goalkeeper doesn’t dive?

You’ll look like an idiot. At least if you try to kick to the corners and the goalie

blocks it, you’ll get credit for a good effort. The football coach doesn’t go for it on 4th down because he might lose his job immediately if he doesn’t adhere to conventional wisdom. Here lies the problem. Often we care much more about what people will think than what gets the best results. Many times we’re faced with options that seem obvious, but upon further analysis, there’s another way that’s even better.

Think about some of the ways we operate: 1. We don’t like to admit that we don’t know something – many times the incentives we set for ourselves and others don’t have a lot to do with actual results and how well we do our jobs.

All too often, incentives don’t have as much to do with winning as they do with maintaining the status quo.

2. We operate within boundaries – Dubner and Levitt tell the story of Takeru Kobayashi, the former Nathan’s

“Think about how young children find out about things. They ask a lot of questions. They ask a lot of silly questions. They have fun. They are curious…This means they don’t rule out potential solutions that seem goofy or unreasonable.”

Hot Dog eating champion. When he began competitive eating, the record was 25 1/8 hotdogs eaten in 12 minutes. In his first contest he ate 50 hotdogs. Kobayashi broke the record by redefining the problem and not accepting perceived limits. He didn’t ask, “How do I eat more hotdogs?”

Kobayashi asked, “How do I make hot dogs easier to eat?” He saw the record as a non-issue and it was. He almost doubled the world record in his first contest.

We can do the same thing if we ignore many of the limits we face every day: time, financial, expectation, social acceptability limits. Don’t think that just because the majority of people do something in a particular way that this is the best way.

3. We think like adults – We are often overwhelmed with problems we face because they seem insurmountable.

How do we fix the educational system in America? Why don’t Americans save more? How will I pay off my debt? Oftentimes it pays to think small. Dubner and Levitt point out that in China, they improved student test scores by 25% to 50%. Did they develop a complex system? No. They noticed that one in four children has bad eyesight and provided free eyeglasses.

Think about how young children find out about things. They ask a lot of questions. They ask a lot of silly questions. They have fun. They are curious. Perhaps most important, they are unbiased. They don’t know as much as we do so they don’t carry around preconceptions that stop us from seeing things as they are. This means they don’t rule out

potential solutions that seem goofy or unreasonable.

4. We try to manipulate people into doing things we want them to do – we know that we should treat people with decency and dignity. Sometimes though, we don’t believe that doing this will give us the best result. Imagine you’re a non-profit and offer your donors the opportunity to give one time and never hear from you again.

We all know that receiving multiple solicitations from charities can get overwhelming and even annoying.

However, charities keep doing it because the perception is that it works.

One non-profit tried something different.

Smile Train is a charity that works to fix cleft palates in babies. They ran a “one and done” campaign where they promised donors that if they made a gift, Smile Train would never solicit them again.

You might have expected an uptick in donations at the beginning and a fall-off over time but you would be wrong. Only 1/3 of donors chose this option and today, Smile Train is collecting more donations than ever.

So to start the new year, make a commitment to yourself that you will begin to think differently. Admit what you don’t know. Remove boundaries that keep you from making the best decisions possible. Ask a lot of questions and look for answers to smaller problems. Lastly, incentivize people to do the right thing but don’t manipulate them.

At the very least, when your favorite football team faces 4th down, yell “GO FOR IT.” Darcella K Craven has over 20 years of experience in corporate, government, non-profit and military organizations.

She is currently the Executive Director

Darcella K. Craven

Damon Chaffin

of the Veterans Business Resource Center, a non-profit organization dedicated to assisting Honorably Discharged Veterans, National Guard and Reservist and Active Duty personnel and their families with transitioning back into civilian life with starting and expanding businesses.

An Army Veteran, she holds a Masters of Arts in Management from Webster University and is currently pursuing her Doctors of Management focusing on impact of military experience on small business decision making. Darcella has been featured in numerous articles for her transition from the military and the welfare system to an accomplished business woman and is actively involved in many civic organizations. www.vetbiz.com Article co-authored by Damon Chaffin, VBRC Business Consultant

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V e t er ans in Fr anchising

7-El e v en ®

7-ELEVEN IS GIVING AWAY A WHAT?

You may already know that 7-Eleven is the world’s #1 convenience store. But did you know we’re also consistently ranked as a top-five franchisor? And here’s more news you’re going to like – especially if you’re one of the millions of men and women who’ve served in our military. (Drum roll please!)

Once again, 7-Eleven is giving away an entire franchise to one deserving U.S.

military veteran. OPERATION: TAKE COMMAND is back, and 7-Eleven wants veterans to know – we not only salute you – we need you!

WHY DOES 7-ELEVEN NEED VETS? That’s an easy question to answer.

Veterans have proven themselves as focused, hardworking and loyal franchise

partners. They have the skills and attitudes we need to keep 7-Eleven a leading franchisor. That’s why we’ve offered special military incentives over the years.

And that’s why we’re giving away a franchise.

GO AHEAD AND ENTER TODAY If you’re a veteran who’s interested in a brand new future, click here to enter OPERATION: TAKE COMMAND. But do it soon. The deadline to enter is February 26, 2016.

Not a veteran but like the idea of owning a franchise? We’ve got 7-Eleven franchises across the country. Find a location near you and apply today.

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ex per t advice

George Knauf, Senior Franchise Business Advisor, FranChoice

Franchises as an Income Hedge Against the Coming Recession As I write this the stock market is down 500 points for the day and oil stocks are down about 25% on the week… again I know, no one wants to imagine that it could happen again but the plain truth is that whether it is in the next year or 10 years from now that economies go through cycles of booms and corrections. My

position is that you should prepare for both!

Just today I saw a Bloomberg article outlining economic predictions of recession chances between now and 2018 as high.

So, what can do you do to protect your income, family, lifestyle and progress towards your goals?

We know that corporate America is not

“No company is completely free of economic impact, but some provide products and services that tend to be necessities and not those that are purchased out of disposable income.”

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shy about downsizing employees, any employee, no matter how good they had been performing. One way big companies make their stock look more desirable to investors when it is selling low is to downsize a random group of employees.

So if you depend on your paycheck then you need to consider ways that you can maintain income if the paycheck disappears.

How many months could you be unemployed and keep living comfortably?

Right now, in a good employment market, we still see top executives coming to us for assistance who have been unemployed for a year or more. Of course if you look on their LinkedIn Page or at their resume they are “consultants” or have taken a sabbatical but the reality is that

“Right now, while you have a paycheck coming in and can borrow with these secure loans, is your best time to plan for any potential future hard economic times.” on LinkedIn the word consultant usually means “unemployed” or “partially employed”.

Severance packages are a thing of the past for most employees. While it used to be commonplace for us to work with former executives that had 6 to 18 months of severance to cushion the blow of being downsized, now we rarely see that scenario.

“When did Noah build the ark?

Before the rain…” - Nathan Muir, Spy Game Whether our candidate has a severance package or not they all too often come to us “after the rain”. The flaw in that plan is that they did not put in place a second, third or more income streams that could add to savings in the good years and cover ongoing expenses in the down years if one of the income streams (salary from their job) goes away.

This is not a new idea, you have probably diversified a stock portfolio or been part of a retirement investment fund that buys a market basket of stocks so that the performance of the portfolio was not dependent on one investment.

It is time to look at your job as simply part of your portfolio For years now the unwritten agreement between the employee and the employer has not really existed. Few employees are so loyal to an employer that when it comes time for a raise or promotions they don’t float a resume to other companies.

Also for years now companies are not at all bashful about laying off even the best performing employees.

If we look at your job alongside your stock or real estate investments the two different forms of capital you put up to get the income from a job are your time and

capability. Those are your “investments” into that income stream. Could you better invest your time and capability in building a business you own (and can sell)? For nearly all of our candidates that answer is YES! But when it comes to leaving behind a paycheck some candidates prefer to ramp up a new income stream before voluntarily cutting the cord on the paycheck.

Here is our Proven Franchise Hedge Plan We have watched the franchise industry through countless ups and downs in the economy. We work with our candidates to identify those franchises that best fit them AND have some level of recession resistance. No company is completely free of economic impact, but some provide products and services that tend to be necessities and not those that are purchased out of disposable income.

The second part of the targeting process is that we want to aim for those franchise opportunities in that pool that are absentee or semi-absentee by nature, meaning that they may only need 5-15 hours of your family’s time per week to oversee them.

These will be manager run operations where the manager will hire, fire, manage the staff and run the operation. The franchise owner is not in charge of daily operations. In these franchises the owner would oversee financials, keep tabs on the Manager and plan their next location.

The brands we target for this hedging game plan tend to be brick and mortar businesses, not office or home based.

For a full-time employee home based additional income streams of any kind tend to be neglected after longer and longer work days so we don’t suggest the home based role for a full time employee.

This game plan is one you can begin any time but doing so when you are comfortable is always best. When you

George Knauf

are employed these deals are far easier to fund. Small Business Administration (SBA) backed loans are easiest to get when you have an income stream in place, for you that may be a paycheck. Some lenders tell us they are close to impossible to get if the borrower is unemployed.

So right now, while you have a paycheck coming in and can borrow with these secure loans, is your best time to plan for any potential future hard economic times.

You can find a semi-absentee or absentee proven national franchise brand and begin ramping it up while you don’t need the revenue from it. Chosen carefully that business may be well positioned for economic downturns and could be the life raft you need if your company downsizes you in a bad employment market.

If you have questions on how to execute this plan or build multiple income streams just call us, the door is always open and when you are ready to voluntarily quit your job and swing for the fences we have a game plan for that too.

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both startup and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution.

Contact the Franchising USA Expert George’s Hotline 703-424-2980. www.FranGuide.com

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Matthew Jonas, President, TopFire Media

Is your franchise on Snapchat?

Why you should consider using Snapchat as a marketing tool

A white ghost strategically placed in the center of a yellow background—an incredibly simplistic form of marketing, but a logo that is recognized by many. It’s safe to say the free mobile app, Snapchat, is sweeping the globe and being utilized as a marketing tool for businesses.

In September of 2011, Snapchat was launched as a simple way for Millennials to share photos and videos between friends, but shortly revolutionized into a $16 billion platform used by companies and individuals of all ages worldwide. The popular app is reported to have more than 200 million users who open more than 7 billion photos and videos every day.

Franchising USA

“As the amount of users continues to grow on Snapchat, the opportunities for your franchise business to create a social media presence do, as well.”

So how does it work? When a user posts a photo or video, it self-destructs as soon as it is opened and a few seconds elapse – never to be seen again. If a user chooses to post the content to his or her “story,” it remains displayed for 24 hours.

Snapchat has become a marketing tool that businesses are not passing up. The smartphone app has created endless opportunities for industry insiders to increase community engagement, create innovative marketing campaigns and boost brand recognition. Leveraging one of the fastest-growing social networks, marketers are making the most of every second the app has to offer.

Targeting Millennials versus Baby Boomers The concept of marketing on smartphone apps often carries a negative connotation among Millennials, in particular. The practice arguably poses a disruption to their mobile activity. However, Snapchat has found a way around this with the introduction of geo-filters. This feature can help a brand maximize the effectiveness of its marketing campaign while reducing the chance of appearing intrusive.

A location-based filter allows users to add stickers to snaps in order to show off their location or an event they’re attending.

Activating the location services on a smartphone can help the app identify whether the user’s location is within the geo-filter’s boundaries. This new form of marketing is powerful since it allows users to interact with promoted content in ways that don’t interfere with their user experience.

Millennials may hold the majority on Snapchat, but Baby Boomers are flooding the app, as well. Over the last year, there has been an 84 percent increase in users over 35. Older family members looking to stay in touch with the younger generation influenced this significant growth. Having

the opportunity to view real-time images and videos is an aspect that other apps have yet to explore.

The recent addition of the “Discover” channels is also a major draw to those who are 35 and older. “Discover” channels curate snaps from different editorial perspectives. The in-house content gives large media brands and companies like the Food Network, CNN, and the Wall Street Journal, to highlight content and news stories.

Marketing to the Baby Boomer generation requires an air-tight strategy. This target audience spends less time on their mobile device, and would rather hear about the news or the best place to eat. Making up over 70 percent of our nation’s disposable income, Baby Boomers have more money to spend – making them a perfect audience for this real-time tactic, if executed well.

Making the most of your seconds In order to maximize your brand via Snapchat, there are several tips and strategies that a business can apply. First and foremost, humanize your brand.

Snapchat is designed to for frequent use with no added pressure, since the photos and videos are only available for a few short seconds. It allows them to show their true identity. By using a behind-the-scenes strategy when posting, you give users the opportunity to learn more about you, your business, and its employees from a raw, honest perspective.

Everyone is attracted to social media giveaways. Create promotions, contests, perks, and even teasers about new products that you may launch. Asking users to post a photo with your product for a discount can create a demand. When people see something LIVE, they want it.

If you have the opportunity to partner with an influencer, do so. Finding a user with a large social media presence to promote

Matthew Jonas

your product or engage in a Snapchat takeover is a great way to turn their followers into your followers.

Get snapping Being open to new technologies gives your business a competitive edge since we live in a time of constant change. Snapchat is a real-time, authentic social media platform that can make a positive impact on your followers while strengthening your brand image. With the right marketing strategies, your business can flourish and inspire the masses to join your following. As the amount of users continues to grow on Snapchat, the opportunities for your franchise business to create a social media presence do, as well. So make the most of every second you get.

Matthew Jonas is the President of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group and Franchise Dynamics, Matthew established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry.

As a digital marketing strategist with over a decade of in-depth experience in SEO & PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Matthew has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships. www.topfiremedia.com

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Want to stay on top of the latest news and whats happening at the forefront of franchising?

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FranchisingFeature spo rts S & S fiERV tnesss BU SINES ICES

F E B Rjune U A R Y 2200 1 6 5

how

social media can make or break your brand

business services feature

Are You Overlooking the Option of

Self-Directed 401K to Finance Your Franchise?

Franchising USA

BUSI N ESS SERV ICES fr anchising

what’s new!

Alta Mere implements rebranding strategy to enhance customer experience

Alta Mere Automotive Outfitters, a national franchise offering a complete selection of automotive aftermarket high-tech retail accessories and installation services, recently underwent a national rebranding that included several new products and features to enhance the customer experience.

Alta Mere introduced two new features in the company’s line of operations – paint protection services and car accessories including a focus on driver safety. Their paint protection guards against damage done by rocks, pebbles, road debris and snowmelting chemicals by applying a precision cut protective film to the exterior of a car. The franchise offers a premium line of accessories such as security and radar detection systems, remote starters and keyless entry, GPS tracking, and hands-free phone systems, while continuing their most popular service, custom window tinting.

The Alta Mere updated their showrooms with six digital menu boards featuring video demonstrations and price guides for each of the products and services offered by the store. The rebranding began in the fall of 2014 with the Alta Mere store in Oklahoma City, which experienced a 15 percent increase in sales over that time. All new Alta Mere stores will replicate the appearance of the Oklahoma City showroom, while existing stores will incorporate the updates pending their individual budgets. www.moranfamilyofbrands.com

Service Team of Professionals celebrates a great 2015 in Las Vegas Service Team of Professionals (“S.T.O.P.”) may be one of the smaller restoration brands at this time – by location count. But the service footprint of STOP’s 35 locations (providing mitigation and repair for water damage, smoke, fire, and mold) is comparable to about 100 locations of most other brands; credit to STOP’s huge territories and their system of building large franchisees.

If you attended STOP’s year-end meeting and awards banquet in Las Vegas last month, the validity of STOP’s large territory / fewer locations model would be glaring. In a room of only 50 people, mostly couples, awards went to five STOP

Franchising USA

franchisees; one that hit $1,000,000 in

2015 sales, 4 of which did $2,000,000 $7,000,000!

“We know how to build large companies

and STOP is a management and marketing weighted program” said Brian Clark, a

consultant with STOP. To be fair, STOP

has over four decades of experience in the industry (providing their knowledge and

support in a consulting format, prior to franchising). STOP provides deep support and close interaction with its franchisees.

“We are not touting a goal to replace your old job’s income” Brian points out.

“We are looking for high-commitment, big thinkers that want to dominate their market. www.stoprestoration.com

Minuteman Press Franchise Opportunities Available for Aspiring Entrepreneurs Serving the business community for over 40 years, Minuteman Press’ customer service driven business model provides digital print, design and promotional products and services to businesses from concept review through to completion.

Today we are much more than just print; we can provide anything you can put a name, image or logo on! Our new slogan – We Design, Print & Promote… YOU! – indicates the wide variety of products and services we offer that go beyond printing. For more information, visit www.minutemanpress.com.

Minuteman Press International is a number one rated business service franchise that offers world class training and unparalleled ongoing local support. Minuteman Press opened in 1973 and began franchising in 1975. Today, there are more than 925 locations worldwide including the U.S., Australia, Canada, South Africa, and the United Kingdom. Minuteman Press aims to grow to more than 1,000 franchises within the next three years. Prior experience is not necessary to own and operate a successful Minuteman Press franchise.

Learn more about Minuteman Press franchise opportunities at www.minutemanpressfranchise.com.

International Franchise Professionals Group Invites New Members The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 800 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the IFPG to power their business. All of these individuals understand the value of being associated with IFPG. The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Call us at (888) 977-IFPG or visit www.ifpg.org.

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what’s new!

New Year Brings New Franchises to Image One USA

Just months after announcing its franchise affiliate program, Image One USA, a commercial cleaning franchise company headquartered in the Chicago area, is expanding its business hub across the United States.

In keeping with the company’s growth projections for 2016, two new franchise affiliates announced their opening in January — one in Cincinnati, Ohio and the other in Nashville, Tennessee.

The company is on pace to add additional franchise affiliates in the months ahead.

“I think this expansion shows the momentum we’ve had in the Chicagoland area, and how that momentum is now carrying outside the region,” Tim Conn, director of operations for Image One USA says. “The goal is to spread our business model all across the U.S., so to have two new franchises in just a few short months of starting that endeavor is pretty amazing. Hopefully we can continue this momentum.”

In Image One’s franchise affiliate arrangement, individual owners market goods and services for their Image One franchise as a way to drive additional revenue and hit the ground running, faster. The hyper-local approach Image One has taken to franchising empowers entrepreneurs who are involved in their community to capitalize on existing relationships to develop a variety of new accounts ranging from offices and movie theaters to auto dealers and medical

facilities with a whole crew of dedicated employees.

Image One has more than 80 commercial cleaning franchise locations throughout the Midwest. Immediate franchise and affiliate expansion plans call for locations across Texas, Florida, Georgia, Tennessee, Kentucky, Wisconsin, Illinois, Indiana, Michigan and Iowa.

For more information on the Image One franchise, visit imageonefranchise.com.

Commercial signage franchise sees continued growth and opportunity allowed by local zoning regulations where other signage is not.

Boulder Designs is a non-complicated franchise system coupled with low entry cost and minimal inventory requirements.

Our franchises produce custom boulders

that make great commercial signage. They are earth-friendly products that can turn

any business into a landmark and are often

Franchising USA

Boulder Designs signage has the ability to turn any business, park, memorial, or subdivision into a landmark. In addition, the flexibility of the Boulder Designs system allows you to transition from your job into business ownership gradually as you do not need employees or a store front to start off like other franchises.

Boulder Designs also integrates easily into existing businesses. Take a look around and imagine the potential that exists with Boulder Designs. Businesses,

churches, schools, parks, associations,

municipalities, even memorials. Because of this we see continued growth and opportunity.

Boulder Designs® is certainly one

franchise opportunity developed around people who love to work with others. If you are looking for a rewarding career, or developing a niche market for your

company, Boulder Designs® may be what you’re looking for.

boulderdesigns.publishpath.com/ franchisee

Franchise Dynamics and The Pizza Press are making news

The franchise sales outsourcing firm, Franchise Dynamics, has seen success over the past 15 months working with California-based publish-your-own-pizza concept, The Pizza Press. The energetic leadership and viral cultural popularity have helped Franchise Dynamics find new franchisees ready to help grow the brand.

Franchise Dynamics operates on a cost-justifiable compensation schedule. Unlike other franchise sales outsourcing firms, Franchise Dynamics does not require a percentage of royalties once it makes a sale. The goal is to help franchisors focus on operations and growth strategy while Franchise Dynamics focuses on managing leads from inquiry to agreement signing. franchisedynamics.net

ANY LAB TEST NOW provides businesses a one-stop solution for employee lab tests and wellness ANY LAB TEST NOW is a franchise direct access lab testing company that provides a one-stop solution for businesses.

With more than 150 facilities around the U.S., ANY LAB TEST NOW provides businesses with general health and safety services and affordable and confidential lab tests in a professional, convenient, and cost-effective manner.

Companies across the nation use ANY LAB TEST NOW for a wide array of services including flu shots, employee health events, Employee Wellness Discount plans, criminal background checks, DOT and non-DOT drug and alcohol testing, proof of immunization and hepatitis testing, TB screens, and occupational exposure and heavy metals tests as required by OSHA. When companies work with ANY LAB TEST NOW they have one partner to cover required employment tests as well as support employee wellness.

To make it as convenient as possible many locations offer online drug test results. Candidates and employees benefit from workfriendly hours, including Saturdays. With most tests people are in and out in fifteen minutes. Companies enjoy the wide menu of services ANY LAB TEST NOW offers because they coordinate through one provider.

To learn more about ANY LAB TEST Store in store model inside aNOW, Walmart visit in suburban Atlanta, GA. www.anylabtestnow.com or like us on Facebook, www.facebook.com/anylabtestnowcorp.

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

business services ure Feat In order for a business to remain functional and successful, it is dependent on other businesses to serve and supply them properly.

Operating a business service franchise can be a safe investment for a first time franchisee. It usually comes with a guaranteed high end client base that allows a lot more freedom and financially security from the beginning.

There are many different types of business services that one might consider, but they all contribute to other companies and consider the business market their main clientele which generates more money than an individual customer and usually purchases in bulk.

Cleaning services This is one of the most successful business services available for franchise. Every type of business has to remain clean and the

Franchising USA

bigger the company, the more likely they will hire outside to keep in tip top shape.

A lot of these franchises come packed with automatic clientele within that area like hotels, office buildings, restaurants.

If a franchise you are considering has a contract with a chain of establishments, you’re likely to pick up their business in your location.

A negative aspect of the cleaning franchise is the afterhours. People tend to rent out services once their doors are closed.

Sometimes a hired staff will perform most duties, but a franchisee may have to make themselves available afterhours depending on the situation.

Though the cleaning industry is expected to hit $175 revenues in the next three

years, it only accounts for 10 per cent of total revenues that occur in the franchising industry. It packs a mean financial punch but there is not a variety of choices for those interested in this field.

Accounting Services A lot of businesses will seek out professional accountants to help with payroll and budgeting, as well as tax processing. Companies want to depend on others to keep them in line and make financial predictions to insure successful outcomes.

Again, accounting firms usually have a set of clients that could benefit a franchisor from the beginning of set up. It would be beneficial to have a background or

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b y G i n a G i l l Fr a n c h i s i n g U S A

“Some shipping services can be extremely successful and profitable...

All businesses, especially any form of retail is dependent on shipment in order for them to make product.�

training in the field but it is not always necessary. Though employees may take a hefty annual salary, there is not a large staff. Individuals are able to take on many clients at once.

A franchisor will compete with a smaller private business, which can be an issue if that business is well-recognized in the community.

Packing and Shipping Services Some shipping services can be extremely successful and profitable. For example, Fedex and UPS are some of the most successful franchises. It is very rare that a company will have their product depend on a privately owned shipping company.

All businesses, especially any form of retail is dependent on shipment in order for them to make product.

Though this industry suffered with online communication and less physical mail being shipped, it has a $4 billion dollar revenue and a lot of franchises have a secure and established brand across the country and internationally.

Franchising USA

Maintenance and Repair Companies are not likely to have a professional maintenance service on site.

Demand for repairs comes when a problem arises, rather than a part of everyday tasks. As an emergency arises, some business will seek out a professional on an individual basis but bigger companies prefer to have a reliable and secure contract with a well known franchise.

It’s important to hire the proper staff and it’s beneficial to have some background knowledge in the area.

“A downfall with tech services is the 24 hour presence. Though it’s easy to gain customers outside your location, due to time differences services must be offered throughout the day to accommodate clients’ needs.”

Suppliers Rather than purchase supplies at retail value, businesses work with a supplier to help provide non-profit items, such as cleaning products, sanitary products, office supplies and so much more. Again, this field usually has established chained customers.

This type of services usually offers a great schedule because though it is based on demand, franchising can set up their services online and ship them out at their earliest convenience. The franchise can set restrictions on companies about when orders can be placed. However, it can be risky because the supplying industry is competitive and a contract usually has to be secured. Choose a franchise that has a lengthy resume of clients and a lot of experience.

Tech Services Nowadays a company cannot function without electronic communication and services. Though it is a part of everyday life, most businesses rely on another company to supply support and repairs.

Businesses need to stay up to date on all advancements in technology to continually please their immediate customer base and produce successful and time efficient results.

Though technology usually makes our lives easier, they have a tendency to require updates and repair.

A background in this field would be helpful but maintenance and installation can easily be learned and training is offered by the franchisor.

A downfall with tech services is the 24 hour presence. Though it’s easy to gain customers outside your location, due to time differences services must be offered throughout the day to accommodate clients’ needs. Technology is continuously changing and franchises in this field would have to remain updated to service their clients and stay ahead of the competition.

That being said, franchisees will find themselves in continuous training sessions.

When stepping into the field of franchising, business services is safe and usually comes with a decent amount of established clients. Franchisees have to deliver and perform the services of the upmost quality to keep clients, be consistent with the franchises model and lengthen contracts. Training and support staff is easily accessible and if followed properly can lead to success without a lot of time consumption for the franchisee.

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

Look out for our next special feature:

HEALTH AND BEAUTY FRANCHISING Franchising USA

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Marsha Friedman, Public Relations Expert

HOW

CAN Make or Break Your Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do.

They fail to recognize just how powerful social media can be as a tool that allows them to promote their brands, communicate with customers and handle damage control when complaints come tumbling in.

What they don’t realize is that abstaining from social media really isn’t an option any longer. Social media carries on with or without you, and if you own or manage a business there’s a chance you are already a part of it – through people’s reviews and comments – whether you like it or not.

Recently, I was thinking about the changing ways in which businesses and customers interact, and I asked Jay York and Brittany Vaill, two social media strategists at my company, for their insight

Franchising USA

about the role social media sites play in that interaction.

“One good example is how Facebook is being used as a customer-service platform,” Jay says. “Customers can go to a company’s Facebook page and send the company a message instead of making a phone call or sending an email. People want to talk to you on social media and they expect you to talk back.”

If you don’t have anyone managing your social media accounts, though, those consumer questions and complaints are met with silence – and that’s not good.

Jay encountered such a situation not long ago when he began handling social media for a client. Previously, no one had monitored the company’s accounts. Ill will had been building with customers who had issues with the company’s product, but were getting no response to their complaints.

One of Jay’s first tasks was to begin responding to those unanswered social media posts. He was able to start building good will as a result.

“You have to be there,” Jay says. “If the only way to contact you is through email or by phone, then that takes away a quick means of communication that many people want and expect.”

Brittany reminded me that many daily newspapers traditionally have had

restaurant critics, movie critics or theater critics whose opinions could sway an audience.

“But today everybody can be a critic,” Brittany says. ““That means you need to step it up and be on your game because you never know when a disgruntled customer is going to show up on Twitter with an angry tweet.”

Brittany and Jay say there are at least four ways social media is transforming the interaction between businesses and consumers:

• Quality of communication The rise of social media and various social media tools, such as Facebook Messenger, has made communication much quicker and much better. Anyone now can dash off a quick comment or question at nearly any time. The same speed of communication goes for you as a company for whenever you have an important or timely message to share.

• Variety of audiences Social media isn’t something that only young people use. Every generation is represented. Name a demographic and you can target them and reach them through social media.

• Responsiveness You can respond quickly to customers’

r Brand Marsha Friedman

questions, concerns and needs. That helps you build one-on-one relationships with customers who become loyal and spread the good word about your company on their social media sites.

• Transparency

“Customers can go to a company’s Facebook page and send the company a message instead of making a phone call or sending an email.

People want to talk to you on social media and they expect you to talk back.”

- Jay York, EMSI Public Relations

The whole world can check in on how you handle those consumer questions and complaints. “If you go on a site and see that a company is responding quickly to its customers, then you are more likely to want to do business with them,” Brittany says. Of course, the opposite also is true.

Never before have companies had to compete in quite this way. Years ago, consumers had no quick and easy way to gauge the reputation of a business, unless perhaps a neighbor or a cousin happened to have done business with you.

Now they can see what the world thinks about you. And you certainly want them to think only the best.

That’s why social media is not just a pesky annoyance anymore. It’s an important piece of your marketing that should command your attention in as professional a way as every other piece of your business.

Marsha Friedman is a public relations expert with 25 years’ experience developing publicity strategies for celebrities, corporations and media

newcomers alike. Using the proprietary system she created as founder and CEO of EMSI Public Relations, an awardwinning national agency, she secures thousands of top-tier media placements annually for her clients. The former senior vice president for marketing at the American Economic Council,

Marsha is a sought-after advisor on PR issues and strategies. She shares her knowledge in her Amazon best-selling book, Celebritize Yourself, and as a popular speaker at organizations around the country. www.emsincorporated.com

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focus

Fresh C oat Painter s

Painting Franchise Aims to

Professionalize Industry and Double Numbers in the Process Already active in 35 states, Fresh Coat Painters looks to expand that number significantly in the near future.

“I would like us to double the number of franchises we’re in within the next two years,” company president Tara Riley said during a recent interview from Fresh Coat’s Cincinnati headquarters.

In operation for a little over 11 years and franchising for over 10 years, Fresh Coat Painters does both interior and exterior residential and light commercial painting.

With more than 130 franchises, Fresh Coat is a home-based business that is active

in Texas, Florida, Ohio, throughout the mid-west and in the mid-Atlantic states.

But, the company has territories available across the United States.

Riley said the company has a significant veteran presence among its franchisees and also mentioned that over 20 percent of the company’s franchises are femaleowned businesses.

Fresh Coat franchisees tend to be owneroperators that have business experience and understand how to scale up a business, Riley said. Many of them have come from corporate middle management executive positions and are looking to transition into business ownership.

“We have a variety of people who are successful in our business model,” Riley said.

Professionalizing the Industry According to numbers from IBIS, there are currently an estimated 259,775 painting companies in the United States.

If you also factor in people who perform painting jobs, but don’t officially classify themselves as a business, she added, that number could easily double.

With so many painting subcontractors within the country, the Fresh Coat president said, the light painting industry is extremely fragmented.

“What we find is the need is to professionalize the industry,” Riley said.

Homeowners want true customer service when it comes to any kind of contracting, she explained, and the greatest opportunity to professionalize the customer service side of contracting is in the residential and light commercial painting industry.

Fresh Coat Painters aims to provide that missing customer service element to home and business owners by ensuring that their painters are at the location on time, that those painters are bonded and insured and that they’ve had a thorough background check performed.

The reason the company is able to provide this kind of stellar customer service is

“We have a variety of people who are successful in our business model.”

- Tara Riley, President, Fresh Coat Painters

Franchising USA

because it uses an employer-based model rather than a subcontractor-based model, meaning all of the painters that set foot inside a client’s property are employees of Fresh Coat rather than subcontractors.

Hiring employees rather than subcontractors allows Fresh Coat more control over every aspect of the business and it means the same people stick with the company for years rather than just being hired on a per-project basis.

“It allows us to control the quality of the job,” Riley noted.

Sound Onboarding Riley said she believes the key to success for both franchisees and the company is a sound onboarding process. That process starts with a three-week training program for new franchisees the company calls “Base Coat” training.

That initial core training is done at the Cincinnati headquarters and it covers the basics of opening and running the business, how to assess potential employees and how to use the company’s proprietary quoting software, called Epic.

“If we get people off on the right foot, then they will be successful and that’s where we get our return.” - Tara Riley, President, Fresh Coat Painters “Our proprietary quoting software allows somebody who basically has no experience in the industry to have the ability to come in and provide a profitable quote that is fair to the consumer and the franchisee,” she explained.

In addition to training, franchisees are given a 90-day marketing plan to run for the three months after their initial launch.

They are also assigned an onboarding business coaching team that works with them twice a week to make sure they are doing everything correctly to get started.

“If we get people off on the right foot, then they will be successful and that’s where we get our return,” Riley said.

possible training for painters, the company has partnered with Sherwin-Williams in Ohio and Prep to Finish in Vermont, both of whom specialize in painter training.

“It’s an investment we make because we believe in the employer model and feel like if we’re going to have that model then we have to support our franchisees in having the absolutely best, top-notch painters in the country,” Riley said.

The president mentioned that she aims to continue investing in both training and proprietary software to keep Fresh Coat on the leading edge of the painting industry.

Ongoing support for franchisees includes three regional training sessions per year that provide owner and lead painter training in areas like job organization, profitability, and how to paint at the highest quality level.

Wit a robust training program in place and the guarantee of great customer service in an industry that lacks just that, Fresh Coat Painters should have little trouble reaching their dual goals of doubling the number of states they’re active in and professionalizing the residential and light commercial painting industry.

To ensure they are providing the best

www.freshcoatpainters.com

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William R. Seagraves, President, CatchFire Funding

Are You Overlooking the Option of

Self-Directed 401K to Finance Your Franchise?

The employment landscape has changed dramatically in recent years; the concept of a corporate job for life, with a healthy pension, is dying out.

A growing number of Americans are turning to entrepreneurship, often midway through their careers, to reach their income needs and retirement dreams.

Most of the people I talk to don’t want to go into debt to finance their entrepreneurial venture; they’re not interested in re-mortgaging the house or other personal assets. They’re often

Franchising USA

surprised, and delighted, to learn about “rolling over” their retirement dollars to invest in their new business, whether you have an IRA, 401k (the most common), SEP, SIMPLE, 403b, 457 or other eligible plan.

The government calls it ROBS - Rollover for Business Startup; the strategy is also known as a Self-Directed 401K. It’s a great way to minimize risk, by eliminating or reducing debt servicing that would negatively impact their cash flow.

The Magic of Pre-Tax Investing When you use a Self-Directed 401k to invest in your business, you are investing your pre-tax dollars. You’re not borrowing it; you’re not withdrawing it. Think of it this way: when you began contributing to the 401k you have currently, you were

likely investing in your employer’s stock, giving you company shares in return for your cash. It’s the same concept when you invest in your own small business with a Self-Directed 401k.

Your retirement plan (your self-directed 401k) invests in the stock of your small business. Your company gets the money from the sale of its stock, and then has the capital required to start—or expand—its business.

Some of the benefits of Self-Directed 401k for funding your new business include:

You Can Approve Yourself You can skip the embarrassment of groveling in front of your banker for a loan; you effectively approve the newly incorporated company of You, Inc.

“When you began contributing to the 401k you have currently, you were likely investing in your employer’s stock…It’s the same concept when you invest in your own small business with a Self-Directed 401k.”

Multi-Unit Franchising Made Possible with Self-Directed 401k Max Steiner, of Little Rock, AK, took early retirement after working three decades for a private mining company, and with his kids away at college and his wife working part-time, Steiner discovered he had lots of free time - and that didn’t suit him, personally or financially in the long-term.

But Max wasn’t looking for another fulltime job; he was looking for a business investment. And when it came to his retirement dollars, Max knew it wasn’t realistic to rely on the stock market to grow any real financial security.

No Debt, Taxes or Penalties With no interest to pay and no time schedule to repay for retirement funds, your business thrives with improved cash flow.

Minimal Paperwork Setting up a Self-Directed 401k plan requires far less paperwork than a loan application, and there is no business plan required to get your funding.

Get Funding Fast On average, it takes about three weeks for entrepreneurs to receive their money from the rollover of their current retirement plan and the purchase of their company stock.

Cover Business Expenses You can use the money for salaries, equipment, inventory purchases or any other legitimate business expenses, including a down payment for another loan.

He was attracted to franchising because he felt that the proven business plan that comes with the purchase of a franchise would require less involvement on his part. Working with a franchise consultant, Max narrowed it down to Sola Salon Studios, whose business model is to lease salon space to individual hairdressers.

Max realized he could play landlord and he’d just collect checks each month - no employees, no inventory, and no need to be there every day. Perfect for his lifestyle.

Then came the issue of upfront capital.

“The investment [in the multi-unit franchise] was considerably more than I was prepared for,” Max admitted. “I probably could’ve gotten a loan, but it’s not what I wanted at this stage of my life.

I didn’t want to get tied down to a huge commitment that way.”

When Max worked with me and the rest of the CatchFire Funding team, we suggested he take a look at rolling over his 401k. We advised Max that many entrepreneurs see substantial return on investment with the Self-Directed 401k, 25% or more - pretty

William R. Seagraves

great when compared to investing in Wall Street where you might get 6 to 8% ROI. While multi-unit franchising isn’t for everyone, it’s a great way to build a portfolio. You are effectively buying options on units two through five; costs are really only for the first unit. Once that unit is profitable, it’s easier to get bank loans for the rest of the units. Any loans will be covered by your cash flow from first two units.

Max went the route of Self-Directed 401k, and opened his first Sola Salon Studios franchise in Little Rock in February of 2014. A year later, he’s on track to open his second location of the franchise, with plans for a third.

Franchising financed with Self-Directed 401K - a great marriage for fast, effective investment!

William R. Seagraves, president, CatchFire Funding, of Parker, CO, is the author of the Penguin Random House book, Be Your Best Boss: Reinvent from Employee to Entrepreneur, released in February 2016.

Learn more at yourbestboss.com.

Franchising USA

BUSI N ESS SERV ICES fr anchising

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ex per t advice

Jeff Grandfield & Dale Willerton, The Lease Coach

To Head Lease or not to Head Lease

In the franchise industry, the franchisor or the franchisee could sign the “head lease” with the landlord. By doing so, either party becomes the “head tenant”.

Whoever signs the head lease maintains more control but will, conversely, spend more time on management issues including paying rent directly to the landlord and complaining about leasing issues.

Much like driving a car, maintaining control is an important factor. Whoever is behind the wheel is in the best position to steer the vehicle to a desired destination in a safe manner. Carrying this analogy further, franchisees holding the head lease are better protected with their

Franchising USA

“Much like driving a car, maintaining control is an important factor. Whoever is behind the wheel is in the best position to steer the vehicle to a desired destination in a safe manner.” investment. Should a royalty payment or two be missed, the franchisor may not as easily take over or threaten to take over the space. Often, the franchisor completely controls and dictates the site selection process; however, a franchisee signing the head lease has much more say in the location selection. Should a franchisee with a head lease wish to ever sell his/ her franchised business, this becomes a far simpler process requiring a lease assignment.

new book, Negotiating Commercial Leases

As The Lease Coach and co-authors of our

specifically relevant.

& Renewals For Dummies, we know

full-well how franchisors often carry more weight with landlords and can negotiate favorable amounts of landlord’s work,

leasehold improvement allowance, free

rent, no deposit and so on. Note that not all franchisors will pass these benefits on to

the franchisee. With a franchisee signing the head lease, any such inducements

made can be to the franchisee’s benefit.

One scenario we remember as being

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ex per t advice

Jeff Grandfield & Dale Willerton, The Lease Coach

“Whoever signs the head lease maintains more control but will, conversely, spend more time on management issues including paying rent directly to the landlord and complaining about leasing issues.”

In this case, The Lease Coach successfully negotiated eight months of free rent plus a substantial tenant allowance as part of the lease deal for a former franchisor client … obviously, this client was delighted!

Following our association, however, the franchisor then offered the space to the franchisee with the sublease agreement providing only three months of free rent and no tenant allowance. The franchisor pocketed the incentives and savings while the franchisee remained none the wiser.

Overall, the main reason that franchisors would have for being on the head lease would be to position themselves to re-open or resell that location and franchise if the existing franchisee closes. We have seen franchisors make a tremendous windfall by repackaging a failed franchisee location and reselling the entire space - including equipment and leasehold improvements - to another franchisee that is not aware of a previous franchisee’s history in that location.

It is not uncommon for the franchisor to require the franchisee to include in the lease agreement an exhibit or list of terms giving the franchisor limited rights in the event that franchisee defaults on the lease agreement.

As we speak at franchise shows across the country, we are noticing that more franchisors are not committing to head leases. Some franchisors are trending toward less risk by insisting their franchisees sign the head lease.

With a franchisee signing the head lease, the franchisee can control the real estate.

This article does not provide enough space to examine all of the pros and cons of head leases, subleases and franchisee direct leases but, at least, the topic is now on the table.

Franchising USA

For a complimentary copy of our CD, Leasing Do’s & Don’ts for Franchise Tenants, please e mail DaleWillerton@ TheLeaseCoach.com.

Dale Willerton and Jeff Grandfield The Lease Coach are Commercial Lease Consultants who work exclusively for tenants. Dale and Jeff are professional speakers and co-authors of Negotiating Commercial Leases & Renewals FOR DUMMIES (Wiley, 2013).

Got a leasing question? Need help with your new lease or renewal?

Call 1-800-738-9202, e-mail DaleWillerton@TheLeaseCoach.com or visit www.TheLeaseCoach.com.

Page 57

FRANCHISES FOR SALE

The only franchise of its kind.

“When the operation can’t afford to be down—no matter what time of the day or night, PIRTEK is the right solution—the only solution.”

John Abercrombie, Owner PIRTEK Gulfgate - Houston, TX

Be In Business For Yourself, Not By Yourself

1-888-774-7835 www.pirtekusa.com

Franchising USA

ex per t advice

Harold L. Kestenbaum, Attorney at Law

Unpacking the Joint Employer Standard in 2016 Which markets are likely to see lawsuits now that franchisors may be on the hook for the actions of their franchisees?

While franchise trends have traditionally tended to trail behind other business sectors in terms of embracing new ideas and concepts, the tide seems to be turning.

In the past few years, more franchises— both those that are long established as well as new players—have been more proactive about pushing into fresh niches of the industry in order to stay ahead of their competition and attract the attention of their customers.

And it seems to be working. According to Scott Shane of Case Western Reserve University, small business failure rates have been in long term decline over the last several decades, totaling a 30 percent decline since 1977. These rates fluctuate with business cycles and are affected by factors like less competition, better managers, improved technology and more.

But one major development last year that could have an impact on that decreasing failure rate is the ruling by the National Labor Relations Board that increased employer accountability for wages and

Franchising USA

“During the final months of 2015, GOP lawmakers attempted to stop the new NLRB “joint employer” standard by introducing new legislation. They weren’t successful, but we may see the campaign renewed in 2016, and possibly with bipartisan support.” work conditions -- a ruling that has the potential to drastically change the face of franchise business in the U.S. The first test of the NLRB decision was scheduled to come in early January as the Service Employees International Union’s labor complaints filed against McDonald’s were to be heard in court.

Sins of the father In December, the National Labor Relations Board named McDonald’s Corp and some of its franchisees in complaints that accused the franchisees of labor violations.

The filed complaints claimed McDonald’s workers had been “fired or intimidated for participating in union organizing and in a national protest movement calling for higher wages.”

According to analysts, franchisors like McDonald’s have historically been protected from such lawsuits based on the NLRB’s previous interpretation of the “joint employer” relationship.

But that case was postponed when Administrative Law Judge Lauren Esposito canceled the start date for the trial without setting a new one.

Esposito cited problems with “courtroom technology to present evidence and allow parties to participate remotely” as the reason for her decision, according to a Reuters update on Jan. 11.

There is no scheduled date for the trial to begin, but according to analysts, if the SEIU wins, “the plan is to use the threat of future labor cases to force the global economy to recognize a union of cooks and cashiers—still an unlikely prospect to be sure, but one with potentially massive implications if successful.”

McDonald’s is the big fish in the quick service restaurant pond, to be sure, so as

the year goes on, it’s unlikely that we’ll see similar legal challenges lobbed at peers of McDonald’s Corp. And as far as other industries, such as retail or service franchises, wage and overtime issues are not as common as in the food industry, so it’s fairly unlikely we’ll see lawsuits there either. Ultimately, if there were going to be more lawsuits, they probably would have surfaced by now.

But lawmakers might make it a moot point.

A legislative solution?

During the final months of 2015, GOP lawmakers attempted to stop the new NLRB “joint employer” standard by introducing new legislation. They weren’t successful, but we may see the campaign renewed in 2016, and possibly with bipartisan support.

A spokesman for Nebraska Democrat Rep. Brad Ashford told the Huffington Post in December that Ashford had been speaking with a significant number of democrats who would be open to legislation blocking the standard. The White House has indicated that President Obama would oppose such legislation, with White House Press Secretary Josh Earnest telling Huffington Post that the joint employer issue was the “best example of Republicans’ misplaced priorities.”

But that doesn’t mean the specter of litigation won’t make other companies think twice.

On-demand services open possibilities and uncertainty Based on the long-successful model of pizza delivery—with a twist—more franchises are poised to follow in the successful footsteps of on-demand services

Harold L. Kestenbaum

like Jimmy John’s. Unlike pizza delivery, though, building the infrastructure necessary to make delivery an option involves an outlay of resources that is not cost effective for most franchises - and that applies not just to food, but home services, retail same-day delivery, beauty/health services and more. Turning to third-party delivery services like Uber, GrubHub and Postmates seems like it could be the missing link in allowing franchisors to push into this burgeoning niche.

But could unforeseen legal issues tangle this concept in its infancy? Potential lawsuits like those targeting McDonald’s and their franchisees could give Uber and others second thoughts about working with franchises.

Without a doubt, franchisors and franchisees alike will be watching the McDonald’s trial with great interest, as it could set the tone for franchise discussion in 2016 and beyond. Legislation and further developments in the on-demand market could make the new joint employer standard even more complicated.

Harold L. Kestenbaum is an attorney specializing in franchise law, engaged exclusively in the practice of franchise distribution and licensing law since 1977. He is the owner of HLK, P.C and has served on numerous boards and committees over the past two decades.

Kestenbaum represents franchisors on a regional, national and international level from existing franchise systems to firsttime franchisors. He is the author of So You Want to Franchise Your Business, the first book dedicated to franchise entrepreneurs. www.franchiseatty.com

Franchising USA

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FR A NCH ISEE I N ACT I O N

Pir tek

Well-Trained Pros Help Keep Industries Humming A critical piece of equipment at an industrial site blows a hydraulic hose. The machine halts instantly and fluid is everywhere. After a quick cleanup, the crew sits idle, waiting for someone to take care of the problem.

Enter PIRTEK. With North American

The longer the wait, the costlier it is for that company.

the crisis fast, get the machinery running

headquarters in Rockledge, FL, PIRTEK USA is the fluid transfer solutions leader in sales and service, the only brand of

its kind in U.S. franchising. A PIRTEK Service & Supply Center can quickly

dispatch one of its Mobile Service Vehicles to the troubled site so the company can resume production.

The PIRTEK technician uses sophisticated equipment to replace the ruptured hose on the spot. It’s the exact diameter, the right connector. One call to PIRTEK can end again and put the crew back to work.

Heavy demand PIRTEK is an international company with more than 400 Service & Supply Centers in 23 countries. It’s growing in the United States, with 57 franchises and more coming.

“The demand is always there,” said Gwyn T. O’Kane, CFE, vice president of franchise development, PIRTEK USA. “Our people say that it’s nice to get such a welcome reception when they’re on a call.

Often, they’re walking into an emergency situation, and everyone is glad to see that PIRTEK Mobile Service Vehicle coming to the rescue.”

One of the main drivers of PIRTEK’s

The newly formed PIRTEK Team Murray features championship Indy driver Matt Brabham (left), along with official team ambassador Taya Kyle (middle) and team owner Brett Murray (right).

Franchising USA

PIRTEK USA is a sponsor of the AMSOIL Championship Snocross Series, and services the track-grooming machines for these high-performance snowmobile races.

success – both in the United States and globally – is the company’s ability to reduce downtime. When the minutes are ticking off, when both crew and equipment are unable to perform their work, it can cut deeply into the bottom line. PIRTEK steps in during these costly work stoppages to get operations humming again.

A vast spectrum of applications The range of applications for PIRTEK products and services is practically endless. Wherever there’s a hose, there’s a potential problem that may require the company’s services. This includes earthmoving equipment, ocean liner steerage systems, boilers, high-rise elevators, drilling rigs, self-service car washes … on and on.

Some PIRTEK people have worked on fascinating, out-of-the-ordinary equipment, including a robotics competition entry, an Indy 500 fluid transfer operation, and a power door at a zoo’s rhinoceros exhibit. “You never know what awaits you on any given day,” said O’Kane. “That’s part of the appeal.”

No direct experience necessary People can start a PIRTEK franchise without any prior experience in fluid transfer operations. In fact, many of its franchisees come from a variety of backgrounds, including white-collar jobs that never dirtied or greased up their hands. What matters most is integrity, a love of learning and a willingness to fulfill one’s potential. All the necessary training comes from the Rockledge office,

John and Alison Abercrombie, owners of the recently launched PIRTEK Gulfgate (Houston, TX)

“One call to PIRTEK can end the crisis fast, get the machinery running again and put the crew back to work.” where participants go through a battery of intensive sessions to prepare for a new career – and a new lifestyle.

“There was definitely an adjustment period from my sales and marketing background, where you make appointments in advance to make a formal sales presentation,” said Jim Hart, who runs a PIRTEK Service & Supply Center in South San Francisco.

“Now every day is different. Even though the process and products are consistent, you never know what opportunities are ahead.”

Sometimes husbands and wives join forces to open PIRTEK franchises. The business model works well for spousal teams who want to run a family-centered business, as several such operations around the country attest.

A growing company profile PIRTEK USA is a company on the move, constantly raising its visibility with targeted marketing efforts – including product rebranding and sponsorships. Among the latter is PIRTEK USA’s sponsorship of the AMSOIL Championship Snocross Series, a popular winter competition that takes place in various locations around the country. As a sponsor, PIRTEK is available to service the track-grooming machines for these

high-performance snowmobile races.

Another notable PIRTEK USA sponsorship will be this May’s Indianapolis 500. Publicizing the company brand at recognizable events is an important strategy for PIRTEK, which formed PIRTEK Team Murray for the Indy race.

The new team features championship driver Matt Brabham, who will race a car displaying the PIRTEK logo in front of huge crowds at the historic competition’s 100th running. The Chris Kyle Frog Foundation, named after the famous American Sniper, is working with PIRTEK USA on this promotion. Kyle’s wife, Taya, is the official ambassador for PIRTEK Team Murray.

Contact PIRTEK USA PIRTEK USA combines the right training with the right products and services. Its visibility around the United States is increasing dramatically. Franchises exist in many major U.S. cities with more new launches to come throughout the country.

So give PIRTEK a call … soon. Be your own boss, take charge of your destiny, and pursue the lifestyle you’ve always wanted.

The next move is yours. www.OwnaPirtek.com

Franchising USA

FR A NCH ISEE I N ACT I O N

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ex per t advice

David Banfield, President, The Interface Financial Group

Franchising has changed

Most people still associate the old adage location, location, location with franchising. It was supposed to indicate a measure of success everything came down to the location. Bad location = bad results, and so on.

In the much earlier days of franchising it is quite probable that there was considerable substance in the location statement.

Early franchise opportunities were often fast food outlets, and then there were automotive suppliers in various forms - for such entities passing trade was absolutely essential to creating brand awareness and the all-important repeat business.

If location, location, location equated to success in the franchise, what then has changed? It certainly was not the need for fast food outlets and others that rely on

Franchising USA

“Franchising has also moved into the realm of a ‘no office’ or actual physical location. There are virtual and home-based franchises that operate from almost any location - exposure to the general public is absolutely not a requirement.” passing trade and high visibility to be very conscious of their prime location.

It is the nature of the franchised entity that has changed. We have moved, and moved very rapidly from a franchise world dominated by fast food and automotive outlets, to a world of franchising that covers literally hundreds and hundreds of different opportunities. We could not hope to catalogue the various brands, industries and professions covered in the space of this article. Needless to say, franchise opportunities exist today in signage, care facilities, financial services, mail centers, flyer distribution, pet supplies and grooming, and the list goes on.

What this diversity of offerings has created is a noticeable shift in the physical location of a franchised outlet. Many of these ‘new’

formats do not require the ‘main street’ exposure so common in the past. They can operate from smaller secondary locations to modest office suites. Franchising has also moved into the realm of a ‘no office’ or actual physical location. There are virtual and home-based franchises that operate from almost any location exposure to the general public is absolutely not a requirement.

The lure of a home-based franchise for many individuals is very strong, especially when in a past life the franchisee was a commuter, spending many hours a week in the daily travel chore of just getting to the office. With the franchise commute time reduced to ‘minutes’ this can be a major plus factor in the search for the ideal franchise.

Does the home-based environment work for every franchise and every individual?

Naturally the answer must be, No. A franchisor will, as they built out their model, have determined the optimum location requirements and, in many cases, that research could result in a home-based setting. The franchise will, therefore, come with a definition of where the location shall be and what it shall consist of, and that definition is unlikely to be negotiable.

Is every individual then well-suited to a home-based operation? Again we believe the answer is clearly, No. With the enormous advances in technology, what once took a large amount of space - an array of computers and an army of employees - has now been reduced to one person, a laptop and a cell phone.

Technology has certainly changed the face of franchising. That, however, does not automatically mean that everyone is wellsuited to a home-based environment.

The majority of individuals seeking a franchise opportunity have a past, or even present, life in the corporate world.

They work for different-sized entities, from medium-sized to businesses with thousands of employees around the globe.

Common to most corporate environments will be structure. Corporations tend to have well-established internal structures.

Individuals know who they report to and who reports to them. They know the ‘rules’ and what is expected in terms of performance and contribution. The organization provides a structure that often goes beyond just the fabric of the individual business, but extends to take in social amenities alongside the business aspects.

For many people transitioning from the corporate world is a considerable change, as they may well have been employed by the same company for a long period of time. Likewise, the change may also be stressful if the change was more the employer’s decision, rather than the employee. Moving from a traditional corporate structure to a home- based franchise can be a considerable leap of faith. That leap of faith is compounded and becomes a quantum leap when the home-based business is also a one-person business, where the franchisee is the ‘one person’.

“Franchising has certainly changed, and the advent of the home-based opportunity has opened the door for franchisors to look for candidates that have a different skillset from those where location, location, location was the moto for success.”

Franchising has certainly changed, and the advent of the home-based opportunity has opened the door for franchisors to look for candidates that have a different skillset from those where location, location, location was the moto for success.

Franchisors in the home-based area are now very much focused on an individual, and their self-disciplined characteristics.

It might be argued that self-discipline is a requirement of any franchisee or business owner. That may be true, however the motivation requirements of owning a franchise that has a retail façade - and that requires the owner to open the doors at a certain time, and to interact and manage staff - is a very different motivational pull than that of running your own business from your own home.

office that really counts.

David Banfield is President of the The Interface Financial Group, a position that he has held for over 20 years.

He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas. www.interfacefinancial.com

It is, therefore, essential that individuals that see a home-based environment as one to pursue also look at their own skill base to determine if they have what it takes to work on their own, albeit in a franchise system, and to determine if they can write and follow the action plan needed to be successful.

A 5-minute commuting time is most certainly a great advantage but it’s what happens when one arrives at the (home)

David Banfield

Franchising USA

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fr anchise & serv ices di r ecto ry

7-Eleven Franchising with the world’s #1 convenience store is easier than you think.

It also might be the smartest business move you’ve ever made.

It’s turnkey – we provide the store, land and equipment.

Start-up is fast (3-6 months). You get extensive training and support from 7-Eleven pros.

As a 7-Eleven Franchisee, you’ll be partnering with a brand known and loved around the world. We’re consistently ranked as a top-five franchisor with more than 54,200 stores worldwide.

Our field consultants and operations teams offer a wealth of support and information. Leveraged vendor relationships mean national buying power.

World-famous brand. World-class opportunity.

Take a second and learn why franchising with 7-Eleven could be the career changer you’ve

9Round 9Round is a 30 minute circuit training workout that incorporates boxing, kickboxing, dumb bells, kettle bells, jump ropes, and a whole lot more.

Phone: 1-800-782-0711 Fax: 972-828-5017 Website: Franchise.7-Eleven.com Email: Franchise.Inquiries@7-11.com

chance of getting bored. The best part is there is a trainer included each and every time to motivate and encourage. With over 200 locations open in 38 states and five countries, 9Round will be coming to your community soon.

This program solves the four problems in the fitness industry. There are no scheduled class times - a client can work out at any time; each session is only 30 minutes and is full body.

Franchise opportunities are available worldwide.

The workouts change daily so there is no

Website: www.9round.com

AAMCO Transmission and Total Car Care

by servicing the automotive aftermarket as franchisees.

AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer.

In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves

All About Loving Care, Inc. All About Loving Care, Inc. is designed to assist people maintain an independent lifestyle.

We provide the means for all our clients to remain in the privacy of their own home.

We believe in treating each client with respect, compassion, and dignity, and strive to meet each client’s physical, emotional, and financial needs.

We offer non-medical home care for those in need of assistance with their day-to-day activities.

Apex Fun Run This unique franchise is experiencing at a nearly rocket-propelled growth since their inception in 2011—with over 56 franchisees in 16 states this company is reshaping the school fundraiser model.

Gone are the days of hawking cookie dough and wrapping paper—Apex Fun Run earns on average $23,000 per school per Fun Run event held.

Franchising USA

Been looking for. Your earning potential is as big as you want to make it. We offer a gross profit split, which means your success is as important to us as it is to you.

Phone: 864-962-4601 or email: jeff. mathews@9round.com

With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process.

Contact: Eric Simon Phone: 1-800-292-8500 Email: esimon@aamco.com Website: www.aamcofranchises.com

The clients we service range from those newborns to the elderly and with conditions ranging from Autism to Alzheimer’s.

We are a non medical home care agency specializing in Senior care. Our services include but are not limited to 24 hour care, hospice care, personal care, respite care, meal planning and preparation.

Phone: (877) 822-0211 Fax: (310) 301-0004 Website: www.allaboutlovingcare.us

The concept is simple, Apex Fun Run collaborates with school PTO/As and faculty, and produces a meaningful and “hassle-free” school fun run that is financially successful and builds leadership and fitness values in the students who participate.

For more information, contact Jeremy Barnhart: Email: Jeremy@apexfunrun.com Phone: 480-347-0243 Website: www.apexfunrun.com

Beef Jerky Outlet

• Freedom from major contracts

With 1000% growth over the past 20 months The Beef Jerky Outlet franchise system is simple in comparison to other popular retail franchise concepts. We offer an easyto-follow business model with little or no competition in the specialized market of beef jerky sales.

• Personalized interaction with the hands-on owners of the overall outlet franchise

• Contact with one centralized, knowledgeable product team

• Continuous, ongoing support

The Beef Jerky Outlet franchisees enjoy: • High quality product with extended shelf life • Low outlet franchise operating costs • Inventory that sells quickly, offering no need for warehouse storage • A business with only a small amount of payroll and other general retail paperwork

• Higher than average sales per transaction

Big O Tires®

• Leading name-brand recognition.

BIG O Is Your BIG Opportunity.

With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a worldclass leader. As we continue to thrive in an ever-expanding market, we invite you to be a part of the exciting opportunities as a member of the Big O Tires® family.

Big O Tires® is proud to be one of the most progressive tire and automotive service franchises in the nation. When you join our family, we supply you with a powerful set of tools to help bring your business to the front of the pack: This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.

Bin There Dump That Bin There Dump That is a mini disposal container system and we’re FRANCHISING IN YOUR AREA! This is a franchise business that can be up and running quickly. We invite you to imagine yourself operating your own successful mini disposal business, providing cost effective solutions to customers who appreciate your service.

The time is right for Bin There Dump That. We are a low-tech business whose systems are recognizable and repeatable.

We offer services that are systematic. The process is easy to teach and easy to learn. In no time you will be answering customer’s requests for bins and building a strong, robust client base.

Come and get your piece of this SIMPLE TO OPERATE business that has a reasonable entry cost, offers exclusive

Boulder designs If you are looking to own your own business, or add a new product line to your existing business; then Border Magic® may be what you’re looking for.

Border Magic® provides durable continuous concrete landscape edging, walkways, and decorative stepping stones that have the look and feel of real brick or stone. If you are looking for a rewarding career, Border Magic® may be what you’re looking for.

Boulder Designs is a simple system with low entry cost and minimal inventory requirements. Our signage can turn any business, park, memorial, or

Camp Bow Wow Camp Bow Wow® is the largest dog day care and boarding franchise in North America!

Established in 2000, we have grown to become an $86 million business with more than 150 franchises in forty states and a location in Canada.

The Camp concept provides the highest levels of fun, safety and service for its Campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive. As the company

Many of our best retail franchise opportunities are now available and we are searching for qualified individuals to become part of our growing, dynamic jerky franchise team.

Please visit www.beefjerkyoutlet.com and fill out the request for more information form.

• Experienced franchise system.

• Competitive marketing strategies.

• Dynamic and perpetuating consumer engagement • Comprehensive start-up training.

• Sales guidance from a network of retail experts.

• Multiple warehouses stocked to meet inventory demands.

• National and regional meetings/conventions.

• Access to exclusive marketing resources.

• On-site visits and strong support from Franchise Business Consultants.

Contact us today! www.bigofranchise.com

territories, full training, marketing materials, lead programs and offers you over 100 years of experienced franchisor support!

Enjoy the benefits of non-competitive relationships with other Bin There Dump That dealer/owners across North America. Share in a pool of knowledge that will assist you in maintaining competitive market advantages.

Learn key success factors from the pioneers of the mini roll off container systems. Create an organization designed to maximize productivity while controlling costs.

Contact: John Ferracuti Phone: 905-823-8550 Email: john@BinThereDumpThat.com Website: www.BinThereDumpThat.com

subdivision into a landmark. In addition, the flexibility of Boulder Designs allows you to transition from your job into business ownership gradually as you do not need employees or a store front to start off like other opportunities.

If you are looking for a rewarding business, or developing a niche market, Boulder Designs® may be what you’re looking for.

Contact: Butch Mogavero Phone: 844-247-2632 or Email: info@bordermagic.com -info@boulderdesigns.net Website: www.bordermagic.com -www.boulderdesigns.net

grows, its simple philosophy remains the same — it’s all about the dogs! Camp Bow Wow is focused on the well-being of its furry clients and the success of its franchise owners. Join the Pack and fetch your share of the rapidly growing $60 billion pet industry!

Phone: 1-877-700-BARK Website: www.campbowwow.com Email: ppounders@cbwcorp.com Contact: Patrick Pounders, ppounders@cbwcorp.com, 720-259-0835

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Cardinale Enterprises Cardinale Enterprises is a leading real estate investment and development company that has built a solid reputation in the New York and New Jersey commercial real estate marketplace.

For more than 25 years, our company has

Clayton Kendall Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to Clayton Kendall’s integrated front-to-back inventory management system allowing for the creation, production, fulfillment, distribution and shipping of all your marketing and sales materials (uniforms, signage, branded merchandise) to be controlled with a

Coverall® Founded in 1985, Coverall offers motivated entrepreneurs the right to independently own and operate commercial cleaning franchised businesses using the Coverall® brand and system.

In 2008, the company launched its Coverall HealthBased Cleaning System® Program with an emphasis on helping to improve the cleanliness, health and wellness of facilities.

This unique Program combines environmentally friendly and innovative cleaning technologies and tools, hospital-grade disinfectants, professional training programs, customer support and

Discovery Point With almost 50 locations throughout the Southeast, Discovery Point Child Development Centers® provides safe, educational and nurturing environments for growing children.

Discovery Point embraces a three A’s approach – Attention, Affection and Approval – and partners with Teaching Strategies in using the nationally recognized early childhood education program, Creative Curriculum System® for Preschool.

Since opening its first location in an Atlanta suburb in 1988, Discovery Point has been a leader in

Dr. smart phones Dr. Smart Phones is a recognized leader in the electronics repair industry. With over 60 new licenses sold in the past 6 months, Dr. Smart Phones is poised as in industry disrupter offer a lifetime parts warranty to all customers.

We are nationally known to many phone

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established a track record of excellence by developing, marketing, managing and investing in retail properties and mixed-use developments throughout the Northeast.

Phone: 732-747-7846 or Email: Leasing@cardainaleenterprises.com You can also visit our website: www.CardinaleEnterprises.com

simple click of a mouse.

Clayton Kendall is the single source marketing solution for national franchises such as Massage Envy, Orange Theory Fitness, European Wax Center, and Blaze Pizza.

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

communication, and a passion for healthy cleaning to do one thing – remove the maximum amount of dirt and germs as efficiently as possible.

Today, the Coverall® Program, implemented by independently owned and operated Franchised Businesses, is the first choice of offices, medical offices and healthcare facilities, ambulatory surgery centers, schools, daycares, retail businesses, restaurants, manufacturing plants, auto dealerships, religious centers, fitness centers and other businesses This offering is made by prospectus only. See Franchise Disclosure Document for details.

Website: www.coverall.com

childhood enrichment and care, expanding beyond its Georgia roots into Florida, North Carolina and Tennessee with plans under way to reach new markets nationwide.

Discovery Point Child Development Centers® was recognized by Entrepreneur Magazine in its “Franchise 500” and ranked #22 on its “Red-Hot Franchise” list for 2013.

More information about Discovery Point and Discovery Point franchise opportunities is available by calling (800) 418-3990 or visiting discoverypointfranchise.com or discoverypoint.com.

insurance agencies and have quickly become an authorize retail repair center which is now offered to all our franchisees.

Contact: Ken Rich Email: ken.rich@dspcorp.com Phone: 972.548.7905 Website: www.drsmartphones.com

Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015

FRANFUND FranFund provides a comprehensive set of funding solutions for your new or expanding business including business loans, securities backed financing and our proven capitalization solution, the FranPlan™.

The FranPlan™ allows you to use an existing retirement account to fund your new business debt, tax and penalty free.

Fresh To Order (f2o) Founded in 2006, Fresh To Order (f2o) combines the quality of food found in finer casual dining with the operating platform and price point of fast casual.

With a mission to serve “Incredible Food in under 10 minutes for around $10”, we offer a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads©.

GameTruck Founded in 2006, GameTruck is the first and most recognized mobile gaming and entertainment franchise in the United States. GameTruck today has 70+ franchise locations throughout United States, servicing 35 states. Taking advantage of the massive video game industry, GameTruck brings a one of a kind experience right to

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

Our team of funding experts are here to work with you to create a customized capitalization solution for your specific situation, including obtain a pre-qualification so that you can conduct your franchise investigation with confidence.

Phone: 817-730-4500 Fax: 817-546-1291 Website: www.franfund.com Email: info@franfund.com Contact: taseiber@franfund.com

Combine Fresh to Order’s focus on healthier, flavorful menu choices with its open-kitchen set-up and commitment to great guest service, and you have an experience like nothing else in the category.

Contact: Franchise Development Phone: (888) 877-6188 Website: www.freshTOorder.com Email: Please complete Inquiry form on website

service to customers and franchise owners alike.

During that time GameTruck has been recognized in Entrepreneur.com’s Franchise 500 list and also their top home based and new franchise lists.

GameTruck’s mission is to Deliver Excitement to its customers and franchisees.

Reach out today to learn more about franchising with GameTruck!

Contact: Ryan, Sr. Franchise Development Manager

customers’ doorsteps. Due to this demand, GameTruck has experience 6 consecutive years of growth and continues to offer best in class

Phone: 480-303-7212 Email: ryan@gametruck.com Website: gametruckfranchising.com

honkamp krueger

Our depth and level of franchising expertise along with our track record for providing independent and objective franchise advisory/consulting services clearly differentiates HK from all other franchise advisors across the country.

Honkamp Krueger & Co., P.C. is a Top 100 CPA and business consulting firm and the eight-fastestgrowing CPA firm in the U.S. (Accounting Today, 2015) Specializing in franchise services, HK offers 40-plus forward-thinking, innovative solutions to franchise organizations in all 50 states.

In addition to our tax, accounting and consulting services, HK offers total hire-to-retire solutions through our human capital management affiliate, HKP. Through our HK Financial Services affiliate, HK offers world-class wealth management solutions.

When you partner with HK for your franchising needs, you will always have easy access to one of our owners who will walk in your shoes with you and who has a unique perspective on being an entrepreneur and business grower.

Phone: 888.556.0123 www.honkamp.com

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Huntington Learning Center Huntington Learning Center is the #1 revenue producing tutoring franchise, with an average earning of 61% more revenue than our closest competitor.

Huntington was founded in 1977, began franchising in 1985 and has grown to be one of the most established and well-respected brands in education.

Today, Huntington operates nearly 300 centers in 38 states from coast to coast as a recognized pioneer and leader in the tutoring industry, providing quality instruction to tens of thousands of students through our national network of franchised and company-

International Franchise Professionals Group

For over 37 years, Huntington Learning Center has been the leader in the tutoring and test prep industry with an established reputation of providing highquality, individualized programs for students of all ages and in all subjects. As a Huntington franchisee, you will inherit our reputation for excellence and be recognized in your community as an industry leader and premier brand of tutoring services.

For more information, contact Gina Elliott at: Email: Franchise@HLCmail.com Phone: 800.653.8400 Website: www.huntingtonfranchise.com

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

jani-king

of operation in the commercial cleaning industry.

Known as “The Jani-King System”, new franchise owners are trained using the most up to date technologies, procedures, tools, and equipment.

They are able to grow their business and succeed with the expertise and support of a local regional office, in addition to numerous Jani-King International resources.

For more information: Phone: 972-991-0900 / 1-800-JANIKING or Email: csturdivant@janiking.com Website: www.janiking.com

Jani-King - The world’s largest Commercial Cleaning Franchise Opportunity. This Franchise Opportunity has over 9,000 unit franchise owners in 14 countries.

Franchise Owners are professionally trained to provide services to customers in Commercial Buildings, Healthcare Facilities, Schools & Universities, Hotels/Resorts, Casinos, Sporting Venues, etc.

For 44 years Jani-King has perfected a method

Johnny’s Pizza House Johnny’s Pizza House: Shakin’ & Bakin’ Since 1967!

Founder Johnny Huntsman opened our first store in 1967 in Monroe, billing it as “the only link in the world’s smallest pizza chain.”

We offer a great menu of delicious pizzas, appetizers and sandwiches – and fresh is the word. Fresh dough made daily. The freshest of vegetables. The highest quality meats – and every pizza topped with Johnny’s Pizza House’s

Kid to Kid For over 20 years, Kid to Kid stores across the country have given parents an affordable (and enjoyable!) shopping experience with huge selections of new and gently used children’s apparel, toys, shoes, baby gear and maternity wear.

Our inventory changes every day, as trained buyers hand select and pay CASH to customers for their great-quality kid stuff, and sell those items at 70% off regular mall prices.

Our customers love the savings they receive on their favorite labels and brands from Kid to Kid’s trusted inventories.

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owned tutoring centers.

incomparable signature sauce and 100% real creamy mozzarella cheese.

All made the Johnny’s Pizza House way for that unique taste that has made us the market leader in all of our markets. Year after year, we’ve been voted the “people’s choice” for favorite pizza in every reader poll conducted by independent media outlets!

Contact: Dennis Wills Email: info@johnnysph.com Phone: 318-807-1358 Website: johnnysph.com

As our partners, our franchise owners receive industrybest support and a leading support-to-store ratio. Kid to Kid’s proprietary buying software and inventory management systems, robust employee training, branded marketing, on-call computer support, and cloud-based reporting tools help owners manage their stores at optimal levels of sales and profitability.

At Kid to Kid, our success is YOUR success, and we’ve proven that through 20 years and 110+ stores of uninterrupted growth.

For more information, contact Dave Martell: Email: david.martell@bcfranchise.com Phone: 801.359.0071 x101 Website: www.kidtokid.com

kz companies KZ Companies is a full service commercial & residential real estate development and investment company.

Our Franchise Services Division specializes in directly integrating with franchise operators to lead in all aspects of new store development and new store roll out programs.

We provide an unparalleled access to capital and manage our client’s development process from start to finish. Our in-house resources and well capitalized company provide turn-key capabilities that deliver stores quickly and economically.

Since the inception of our company in 1994, we have successfully built over 200+ projects for national and regional retailers across the country and developed an extensive foundation of relationships with tenants, homeowners, landlords and municipalities. Through our relationships we pride ourselves on a proven track record of delivering all our projects on time and on budget. Our long history of successful projects can be attributed to a grounded belief that our success depends on our clients’ and partners’ success.

For more information: Phone: (949) 476-2700, Email: info@kzcompanies.com Or go to Website: www.kzcompanies.com

Launch trampoline

birthday parties, fundraisers and corporate events.

Launch Trampoline Park is an indoor family entertainment center that focuses on family, friends, fitness, and fun.

Safety is the #1 priority, and we are continually working to ensure a safe environment through superior structure, staff training, research, education and planning.

Founded by Rhode Island entrepreneur Robert Arnold and retired New England Patriot cornerback and threetime Super Bowl Champion Ty Law in 2012, there are currently three corporate-owned parks and eight owned and operated by franchisees from New Hampshire to Delaware with more opening soon.

Launch generates revenue through several departments; trampoline use, arcade, and concessions. Launch is very community oriented, hosting regular fundraisers for local organizations, and Joey, the 7’ tall green kangaroo mascot, can always be spotted at local events.

Our parks range from 19k to 42k square feet with over 50% of the square footage covered in jumping surfaces, making Launch the perfect place for social gatherings,

Liberty tax service Founded in 1997 by CEO John T. Hewitt, Liberty Tax Service is the fastest-growing tax preparation franchise in the industry and has prepared almost 18 million income tax returns in more than 4,400 offices and online.

Liberty balances strong growth, best business practices, social responsibility, and a fulfilling life experience for our franchisees. We’re committed to creating a business system and environment that will be held up as the model for all other tax preparation franchises to emulate.

Ph: 401-738-1259 or Email: PMobley@launchri.com, RArnold@launchtrampolinepark.com Web: www.launchtrampolinepark.com

Liberty Tax is a company to watch, not just in tax preparation franchise terms, but in the business world as a whole. Our corporate team, Area Developers, and franchisees are accessible and down-to-earth. We provide a supportive network and a culture that is progressive and fun.

You can join one of the top franchise opportunities in the world. Just fill out our request franchise information form to find out more about Liberty Tax. www.libertytaxfranchise.com/request-franchiseinformation.html

Little Caesars

continue to receive support, expert analysis and consultation from corporate as their business grows.

Little Caesars offers strong franchisee candidates opportunities in select locations across the country. As America’s fastest growing pizza chain, Little Caesars provides candidates an opportunity for independence with a proven system, a simple operating model and strong national brand recognition.

Little Caesars’ requires candidates desiring to open one store to have a net worth of $150,000 with a minimum of $50,000 in liquid, unencumbered assets (such as cash).

Franchisees must also be able to obtain financing to cover the total costs of opening a franchised location.

Franchisees benefit from a comprehensive training program that focuses on all aspects of the business, including training, architectural and construction services to help with design, preferred lenders to assist with financing, the ongoing research and development of new products, and effective marketing programs. Franchisees

The Little Gym International With more than 300 locations in 30 countries, The Little Gym is the world’s premier enrichment and physical development franchise for kids four months through 12 years.

Our owners are backed by more than 35 years of experience nurturing happy, confident kids through programs including parent/child, gymnastics, dance and sports skills, plus enjoyable extras like camps, Parents’ Survival Nights and Awesome Birthday Bashes.

Each week, structured classes and a positive learning environment create opportunities for children to try new

For the sixth year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains.

Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com

things and build self-confidence, all with a grin that stretches from ear to ear.

To make it even easier to become a franchisee, we’re offering special reduced pricing! For a limited time, we have reduced the initial franchise fee by up to $40,000 (locations and savings may vary) and are honoring veterans by offering 50% off the franchise fee to Veterans and Active Duty Military, Reserves, National Guard and Coast Guard.

Contact: Leo Smart, Director of Franchise Development Email: sales@thelittlegym.com Phone: 480-948-2878 Website: www.TheLittleGym.com and www.TheLittleGymFranchise.com

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LivePOS

franchisors with the ability to run a successful and very profitable business, with ZERO upfront cost.

Technology is changing the way we shop. Social Media, targeted advertising and repeat customers can make the difference between a successful business and failure. If you are still using outdated, dinosaur like point of sale system, you are leaving money on the table.

Real-Time sales and inventory reports, employee time and attendance, commissions, payroll, promotions and over 1,000 other features makes LivePOS the market leader in this space. The LivePOS FMS Dashboard provides direct access to store sales, royalty remittance, franchise wide SKU control and many other tools to ensure consistency throughout the brand, regardless of state or location

Enters LivePOS, a Cloud Point of Sale Solution designing exclusively for multi-location, chains and franchises owners. With over 20,000 customers worldwide, LivePOS provides both franchisees and

Midas Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America’s original franchise opportunities – and one of its best.

With Midas, you experience the best of both worlds - the support of an experienced franchise organization and the satisfaction of operating your very own auto service enterprise. As a Midas franchisee, you become a trusted name the day you open your doors for business. Building consumer trust is at the heart of our brand. We work every day to earn that trust by providing expertise, responsiveness, and the best value to every customer every time.

Benefit from nearly 60 years of “The Midas Touch”

Mint Advertising Founded in 2002, NJ-based Mint Advertising is an award-winning ad agency with a strong history of helping franchise organizations like Domino’s, CENTURY 21, Wendy’s, and Lawn Doctor accelerate growth and engagement on a number of different fronts.

Minuteman press Serving the business community for over 40 years, Minuteman Press’ customer service driven business model provides digital print, design and promotional services to businesses. Today we are much more than just print, we can provide anything you can put a name, image or logo on!

Minuteman Press is a number one rated

murphy business Murphy Business Northwest gives you the best of two worlds: our office is a small, local business closely connected to the community here in Puget Sound, specializing in personal service to our clients; yet, we are affiliated with one of the largest business brokers with offices throughout North America. Our experienced professionals can offer an unsurpassed range of brokerage services: • When Selling a Business or Buying a business, • Business Valuation Services • Commercial Real Estate Brokers

Franchising USA

Website: www.livepos.com Email: info@livepos.com

Midas has built a stellar reputation in the automotive service and repair industry nearly six decades. We want to help you succeed. Before you open a location and as you continue to operate your shop, Midas will help you with the following: • Business management system for your shop • New franchisee orientation • Ongoing training and training resources • Operational support.

• Development support • Optimizing and marketing your business: Join Midas today by calling 1-800-365-0007 or visiting www.midasfranchise.com!

This website and any request for information or forms are not a franchise offering or an offer to sell a franchise.

From online to offline advertising for franchisors as well as franchisees, to sales materials, conference marketing, media and direct mail — you name it and we’ve probably done it.

Contact: Scott Robinson, VP Client Service Email: scott@mintadv.com Phone: 908-238-1500 Website: www.mintadvertising.com

business service franchise that offers world class training and unparalleled ongoing local support. Prior experience is not necessary to own and operate a successful Minuteman Press franchise.

For more information Contact: Al Sanders Phone: 800-645-3006 Email: asanders@mpihq.com Website: www.minutemanpressfranchise.com

• Best Franchise Opportunities for buyer • Equipment Appraisals Our professional business brokers all have past experience as business owners and managers. We apply that business sense to help match buyers to an appropriate business.

Visit the website www.yourfranchiseadvisor.com/home/our-franchiseadvisors/curt-maier/ For more information contact Curt Maier Office 425 679 6627 or Cell 425 505 3649 you and also email curt.maier@murphybusiness.com

Naturalawn of america NaturaLawn of America offers organic-based lawn care services to customers across the United States seeking safer alternatives to traditional chemical lawn care.

They pioneered the breakthrough into environmentally responsible lawn care back in 1987 (before “going green” was the norm). While chemicalbased companies continued to randomly spray unnecessary pesticides, NaturaLawn of America developed an Integrated Pest Management System (IPM), which was unprecedented in lawn care.

By creating natural lawn care programs specific to the needs of each individual lawn and through its use of organic-based lawn care products, NaturaLawn of America continues to give customers nationwide, the healthier, greener lawns they desire while protecting people, pets and the environment.

Headquartered in Frederick, Maryland, NaturaLawn of America provides business opportunities to individuals wishing to own their own franchise.

For more information Phone: (800) 989-5444, Email: info@naturalawnfranchise.com Or go to Website: http://naturalawnfranchise.com/

Nutrition Zone

empower the community by improving the quality of our clients’ lives.

Nutrition Zone is in the business of changing lives.

From inception, Nutrition Zone’s customer service and sincerity has been at the forefront of our growth. This is realized through highly educated team members who share our goal of making a positive, meaningful impact in our communities. Nutrition Zone provides premium service and premium products at extremely competitive prices.

That includes the Franchisees who join us on this incredible and noble journey. At Nutrition Zone, we do not only take great pride in creating stronger, smarter and healthier clients through the best stores and business model in the industry, we take great pride in identifying and developing successful, determined entrepreneurs providing them the tools and opportunities to reach their financial goals along the way.

SERVICE - QUALITY -COMPETITIVENESS - EXCELLENCE NUTRITION ZONE – A FORCE BEHIND A BETTER YOU!!

Nutrition Zone was founded to serve, educate and

www.nutritionzonefranchise.com

NUTTY SCIENTISTS®

Nutty Scientists has franchised locations in more than 40 countries across the globe and our reach continues to expand every day.

Nutty Scientists® is a leading global provider of scientific activities for children of all ages, and we’re an ideal franchise opportunity for all types of people.

If you want to make a difference in the way children perceive and learn science and you have the ability to market the service and programs we offer to the schools and families in your community – a Nutty Scientists franchise could be a perfect fit.

One Stop Tax One Stop Tax is a professional tax preparation services provider offering personal and business income tax returns catered to the low and middle income brackets.

As a franchisor we offer state-of the art tools that help make the entire business run efficiently and intelligently because of our proven business system.

Our Town America For over 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local businesses in a premium welcome package.

It is Our Town America’s mission to welcome new movers into their communities, to help local businesses gain new loyal and long-term customers, and to provide franchisees with an excellent business opportunity.

Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the Our Town America program

Each franchisee plays a special role in their community, but their main responsibility is to enhance children’s lives by making science fun.

For more information, contact: Shery Christopher Phone: 1-520-743-0022 Email: shery@nuttyscientists.com Website: www.nuttyscientists.com

Our services are sought year after year despite economic condition and regardless of demographics and income levels.

Contact: Charles Kinuthia Phone: 855.408.2937 or Email: franchise@onestoptax.com You can also check out our website: www.onestoptax.com

while dozens of locally owned franchises validate the Our Town America concept as a viable business opportunity. Franchisees are neighborhood marketing consultants, showing local business owners how to target their best prospects with enticing offers via direct mail.

Since beginning to franchise in 2005, Our Town America has been consistently ranked a Franchise Business Review Top 50 Franchise making them the only Advertising brand to land a spot in the 10-year Hall of Fame and the sole company to be crowed Franchise Business Review’s Top Company.

Website: http://www.ourtownamerica.com Email: franchising@ourtownamerica.com

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Oxi Fresh Carpet Cleaning

The home-based concept’s innovative carpet cleaning system uses environmentally friendly cleaning solutions, leaves no sticky residue and is safe for children and pets.

Recognized as one of “America’s Best Franchises,” according to Forbes magazine, Oxi Fresh has more than 280 carpet cleaning locations in 45 states and Canada, with many more in development. Company plans call for awarding 50-75 additional franchise opportunities to qualified candidates over the next 12-18 months.

In addition, Oxi Fresh’s innovative cleaning method only requires two gallons of water per home – as opposed to the 40-50 gallons that many other carpet cleaners use – and consequently offers one of the

Contact: Kris Antolak Phone: (720) 963-6193 Email: kris@oxifresh.com Website: www.oxifresh.com

Persona Wood Fired Pizzeria

You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit!

Founded in 2006, Oxi Fresh Carpet Cleaning has established itself as one of the nation’s fastestgrowing carpet cleaning companies.

Persona Wood Fired Pizzeria is the only “Create Your Own” concept of its kind that was developed by two Chefs— one classically trained and the other an Italian Pizzaiolo and World Pizza Champion.

Persona’s exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported “00” flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree.

pillar to post Pillar To Post is North America’s leading home inspection franchise.

We have been named a Top 50 Franchise for franchisee satisfaction in 2013, 2014 and 2015 by Franchise Business Review. #1 Home Inspection franchise for 2013, 2014 and

pinot’s palette Pinot’s Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. #1 paint and sip for franchisee satisfaction – Pinot’s Palette is a unique, art-inspired entertainment concept catering to adults, corporations and kids.

By combining art and wine into a single concept, Pinot’s Palette now offers an inclusive, social activity for guests to enjoy with friends, family or work team members.

PIRTEK USA PIRTEK is the fluid transfer solutions leader in sales and service and the only franchise of its kind in the United States. With more than 30 years of experience in this field, PIRTEK boasts more than 400 Service & Supply Centers and a fleet of Mobile Service Vehicles in 23 countries.

Powered by an industry-leading approach to sales and service and backed by a corporate center passionate about its franchisees and customers, PIRTEK offers unmatched service and logistics.

This is a sales-driven, service-based business that

Franchising USA

fastest dry times possible: one hour on average.

Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition.

Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato handmade locally by an Austrian-trained gelato chef.

For more information visit www.personapizzeria.com or Email: info@personapizzeria.com

2015 by Entrepreneur Magazine, as well as a Top Low Cost Franchise, Top Home Based Franchise and among the Best of the Best listings with Entrepreneur magazine in 2013 and 2014.

Contact: Brian Wieters Phone: 1-877-9633129 or Email: franchise@pillartopost.com Website: www.pillartopostfranchise.com

Pinot’s Palette’s entertaining environment, expert guidance from trained local artists and exceptional customer experience creates strong word of mouth, community recognition and a loyal customer base.

Pinot’s Palette looks for franchisee partners who love to entertain and values that fit comfortably within the Team Pinot culture. Not art experience required!

Franchising since 2010 with more than 130 locations in 33 states, Pinot’s Palette is an established, awardwinning concept leading the paint and sip industry.

Website: www.PinotsPalette.com/Franchise or Email: Franchise@pinotspalette.com

focuses on repairing and maintaining hydraulic- and pneumatic-powered machines. Although the brand might sound like an opportunity better suited for someone who can work a wrench, it’s a business well-matched for entrepreneurs who understand the value of building relationships and are prepared to capitalize on the opportunity to thrive wherever industrial equipment is used—and it is used virtually everywhere.

For more information contact: Gwyn T. O’Kane, CFE, Vice President of Franchise Development, PIRTEK USA Phone: 321.504.4422 Email: gokane@pirtekusa.com Website: www.pirtekusa.com

PrimoHoagies PrimoHoagies specializes in gourmet, Italian Specialty Sandwiches. Their entire menu is built around quality. PrimoHoagies uses only the finest Thumanns meats and cheeses on the market to its signature Italian bread baked in the stores throughout the day. Quality will never be compromised in a PrimoHoagies restaurant. This one of the reason we have become ranked in the Franchise 500 by Entrepreneur magazine.

Because we have built our reputation on the

PROSHRED Security PROSHRED® pioneered the mobile paper shredding and recycling industry in the mid 1980’s in Canada and is recognized as a North American leader.

PROSHRED® shreds and recycles confidential documents and proprietary materials for “fortune 500 companies”, “large”, “small and medium sized enterprises” as well as “home based business” and “residential consumers” in all industry sectors. PROSHRED® combines

Redrhino REDRHINO isn’t just another flooring company – we are a premium epoxy coating supplier and installer committed to doing the industry’s best work on every project.

That one philosophy sets us apart from our competitors, and has helped us grow into a nationwide leader in epoxy flooring since 2005.

There are a lot of businesses and independent contractors offering epoxy coating for concrete floors, but when precision, quality, and real-world

quality of our products, our brand has become iconic in all of its markets. We experience a level of brand loyalty that in rarely seen in the sandwich franchise marketplace. Our neighborhood Deli feel has made us welcome in communities up and down the East Coast. This is why our products have won hundreds of awards.

Visit our website at www.PrimoHoagies.com or Contact Mike Aruanno at mike@primohoagies. com to learn how this brand has created such a stir in the sandwich marketplace.

unparalleled customer service with absolute security and is the only company to receive both ISO 9001-2008 and NAID AAA certification.

PROSHRED®’s explosive growth is a result of increasing concerns with regard to “identity theft” and the “environment”. PROSHRED® is a GREEN business opportunity.

Contact: Shelley Gable Phone: 416-490-8600 (116) Email: shelley.gable@proshred.com Website: www.proshred.com

guarantees matter, clients turn to us. That’s because we have a reputation for being customer-service centered, and being able to manage projects and timelines that other epoxy flooring companies can’t.

When you need flooring that’s beautiful and durable, applied correctly the first time on your schedule, REDRHINO should be your first call.

For more information contact Michael D. Kenealy | CEO 1 (310) 435-4153 or 1 (888) 292-6478 email: info@redrhinoflooring.com Or visit our website www.redrhinoflooring.com

Renew Crew

weak the economy is, thereby providing a recession-resistant

Renew Crew is proud to be North America’s most trusted

Every day we continue to refine our products and systems

choice for exterior surfacecleaning and protecting. We are the leading national brand with a proprietary 3-step process that

revenue stream. to maximize your expertise and optimize your chances of exceeding your goals for your business. Our corporate team

works wonders. We call it Renew Crew Clean™. You’ll call it

is committed to supporting you as you start and build your

the path to achieving your personal and business goals!

enterprise locally. From sales and operations, to marketing

Renew Crew is undoubtedly the leader in exterior surface

and accounting, you’ll have access to support staff for all

cleaning and protecting. Cleaning and protecting outdoor

aspects of your business

surfaces is an important part of home ownership and a

Contact: Shemar Pucel

segment of an estimated $476 billion home maintenance

Phone: 804-214-3021

market. Even better for our franchisees, these homeowner

Email: spucel@outdoorlivingbrands.com

maintenance obligations remain regardless of how strong or

Website: www.renewcrewfranchise.com

ScerIS

majority of your time generating more revenue. Your success is our combined success.

We offer an exciting opportunity for entrepreneurs and sales professionals to use their business skills and/or proven sales experience to build their own sales organizations. Perfect for those with a general understanding of business processes and the application of technology to improve those processes such as automation, workflows, content management and more.

We provide comprehensive training and support, marketing and advertising support, back office support and an on-line support website. We are here to do the majority of the back office work, so you can spend the

Established in 1993, ScerIS is a Microsoft Gold Application Development Partner, consulting services and business process outsourcing company and a resource to clients across healthcare, financial, business and government markets.

Contact us to learn more about this exciting opportunity.

Contact: Kevin Grooms Email: kevin.grooms@sceris.com Phone: (978) 218-5023 Website: www.sceris.com/sales-partners

SceriS

Business Partner At ScerIS, information is alive!

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service brands international One Company. Multiple Brands.

We’ve created life-changing opportunities as a privately-owned company with a distinctive culture of community service and hundreds of successful business owners nationwide.

With over 30 years of franchising experience, SBI provides the leadership, business systems and franchisee support that allow our

Signal 88 Security Signal 88 Security was founded to revolutionize and establish a higher standard of professionalism in the security industry. Signal 88 Security was founded in 2003, in Omaha, Nebraska, by law enforcement professionals. In Nebraska police code, Signal 88 means “situation secure.” We offer law enforcement* and community-based security personnel, incorporating state-of-the-art technology to provide customized security services to the business community.

From its Omaha roots, Signal 88 Security has quickly grown to providing services in over 37 states with more than 160 Franchises serving nearly 300 territories across the country – with more offices opening every month. We are equipped to handle any size property, event or business with a customized security solution.

smokes poutinerie Smokes Poutinerie is the Worlds Largest & Original Poutinerie; inventing and leading the quick-serve Poutine industry, offering over 30 types of Gourmet Poutine.

The exclusive Poutine menu plays a very significant role with its Signature Gravy, Fresh Hand-Cut Fries, Squeaky Cheese Curds and an unlimited combination of toppings like double-smoked bacon, flat iron steak, grilled chicken, caramelized onions, sautéed peppers and many more mouthwatering options.

We are: Molly Maid, Mr. Handyman and ProTect Painters. Our mission is to help owners quickly reach their profit goals and realize their dreams.

For more information contact: Steve Lajiness, V.P. of Franchise Development for SBI Tel: 734-822-6110 or Email: steve.lajiness@servicebrands.com Website: http://franchise.servicebrands.com/

Our security programs are successful because we fully understand the nature of the businesses we secure, the properties and personnel we protect, and the deterrent effect we promote.

We have developed a business model designed with our Franchise Partners’ success in mind. Our model tackles all phases of business from start-up to maturity, admin to operations, and marketing to sales to offer our Franchise Partners’ the best opportunity to successfully run a Signal 88 Security franchise, creating peace of mind to pursue passion in life.

Phone: 254-870-2767 Website: www.signal88.com/home.aspx Email: jhinnen@signal88.com Contact: Jessica Hinnen

There is no slowing down the Gravy Train, with Smoke’s Poutinerie expanding exponentially since its debut on the Franchise scene in 2009. Boasting a whopping 100 locations Coast to Coast in Canada and kicking it into high gear with its expansion into the U.S., Sports & Entertainment and International Markets.

The first official U.S. location recently opened in Berkeley, California where customers were lined up around the block anxiously awaiting their first bite! Next up, Smoke’s Poutinerie Las Vegas, Hollywood, New York City and numerous other states and cities.

The Smoke’s Poutinerie goal is to bring this authentic, quality Canadian dish to the rest of the World in their own original and unique way.

Phone: 905 427 4444 Website: www.smokespoutinerie.com Email: franchises@smokespoutinerie.com

SOLDIERFIT

on personal service, member connections and teamwork, members are made to feel like they belong to something bigger than themselves.

SOLDIERFIT is a military inspired fitness franchise with centers and gyms specializing in large group boot camp training, personal training and kids’ fitness programs. It offers a functional fitness gym set in a family environment for all fitness levels.

SOLDIERFIT is different from other fitness companies in that character building is the number one priority, not aesthetics. By focusing

Spark mobile video Spark manufactures promotional trucks with integrated digital video screens.

Trucks range in size from pickup-truck based models with 4’ x 6’ digital screens up to large box-style models with 8’ x 14’ video displays.

The trucks are used as mobile billboards for any business and also as ordinary delivery

Franchising USA

franchisees to experience ease of operation and success.

The business is founded on community, patriotism, and the American dream. Since launching in 2007, SOLDIERFIT has expanded across Maryland with locations in Gaithersburg, Frederick and Columbia and will be opening a franchise location in Virginia in fall 2015.

Website: soldierfitfranchise.com

vehicles. Financing is available with payments averaging $2000 per month. Often payments can be reimbursed through franchise co-op marketing programs.

Contact: Robert Tarabella Phone: 844-SPARK-44 or Email:info@sparkmobilevideo.com Website: sparkmobilevideo.com

Spherion Staffing Services Join the ranks of an established recruiting and staffing leader!

As a Spherion franchise owner, you will be well-positioned to create a successful future for yourself and you’ll have a stake in helping others make a better life for themselves through rewarding employment opportunities. This is the passion that drives our business every day and the financial rewards are just as exciting. One of the fastest growing industries, staffing is projected to grow six percent annually and reach $115 billion this year. Spherion owners produced more than $500 million in annual sales last year alone. It’s an ideal opportunity for an entrepreneur to step into and begin building a thriving business.

Since 1946, Spherion® has been supplying flexible, tempto-hire and direct-hire talent to companies of all sizes and

Sports Clips Established in 1993 and franchised in 1995, Sport Clips is one of the nation’s leading franchises with close to 1,400 stores nationwide. Founder and CEO Gordon Logan is a pioneer of the unique sports-themed haircutting franchise, including the development of the Sport Clips All-Star haircutting systems, operating procedures, and marketing programs. It’s a great recession-resistant business that’s all cash, no receivables, and no haircare industry experience is necessary.

industries. Specializing in administrative, light industrial, contact center, non-clinical healthcare and professional placements, we offer a comprehensive range of workforce solutions to fit the unique needs of our clients. Operating through a network of 175 franchise locations, Spherion has distinguished itself as a local staffing partner providing personalized service, backed by the resources and breadth of a $2 billion workforce leader. Last year, we connected more than 170,000 job seekers to 3,000 companies nationwide, and the numbers continue to grow. We are a strong community of owners that genuinely love what we do and it has earned us a reputation of excellence in our industry.

To learn more, please contact Bill Tasillo on our Market Expansion Team at 404/964-5508 or go to www.spherion.com/franchise

FORBES as a “Top Ten Best Franchise” to buy for its investment category.

Qualified veterans who are interested in owning a Sport Clips are eligible for a 20 percent discount off of Sport Clips’ franchise fee of $59,500 through participation in the Veterans Transition Franchise Initiative, also known as VetFran, which was created in 1991 during the Gulf War. At Sport Clips, it’s good to be a guy but it’s great to be an owner! Visit sportclipsfranchise.com to learn more.

For more information, contact Karen Young:

Sport Clips is ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises” and in the top 40 in the “Franchise 500.” It is also ranked by

Email: franchise.recruitment@sportclips.com Phone: (800) 872-4247 x. 1 Website: www.sportclipsfranchise.com

The Interface Financial Group – IFG 50/50

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa.

The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth.

All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’.

Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

The Joint Chiropractic The Joint Chiropractic is reinventing chiropractic care by making quality alternative healthcare affordable for patients seeking pain relief and ongoing wellness.

Our membership plans and packages eliminate the need for insurance, and our no-appointment policy, convenient hours and locations make care more accessible.

The Joint performs more than two million spinal adjustments a year across 250+ clinics nationwide.

With a proven franchise model in a $12 billion dollar

the patch boys The Patch Boys fills a gap in the construction field that is gravely needed and its unique niche will provide you leads from many directions, craftsman, sub-contractors and home owners alike. When joining The patch Boys team, you will automatically receive instant credibility and be exposed to an entire array of people that need our service and trust our approach, thus leading you quickly to a fast start right out of the gate and a bright future to get your name out there in lighting speed.

At The Patch Boys we have implemented our own

www.interfacefinancial.com

industry, The Joint is making quality healthcare affordable, approachable and convenient for patients—while simplifying business operations for chiropractors and franchise owners.

Our plans and packages eliminate the need for insurance, and our no appointments policy and convenient locations make care more accessible.

The Joint performs more than two million spinal adjustments a year across 250+ clinics nationwide.

For more information, visit thejoint.com/franchise or Email: franchise@thejoint.com

exclusive professional system that guarantees you success in every aspect of the business. We foster an atmosphere of passionate customer service pooled with an environment of professional and skilled people that have a history of decades in this field and have pin-pointed specific features that will benefit you as an owner and broaden your approval among potential clients and your reputation will be sky-high.

Contact Leo via Phone: 844-997-2824 Email: info@thepatchboys.com

Website: www.ThePatchboys.com

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TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry.

Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

UFood Grill UFood Grill is an award-winning franchisor of fast-casual food service restaurants, offering consumers a better-for-you menu to meet the growing demand for healthy options made with fresh ingredients that taste great.

Known as the place where “delicious meets nutritious,” UFood Grill offers traditional

Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

WELLBIZ BRANDS, INC WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colo. and is one of the largest health and wellness companies in the United States. The company owns three separate franchise entities: Elements Therapeutic Massage, Inc., which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs, Fitness Together Franchise Corporation, which franchises one-on-one and semi-private personal training studios, and Fit 36, Inc., which franchises high intensity interval training studios, with workouts done as a group.

Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

and non-traditional restaurant designs to franchisees for expansion across the U.S. For more information, please contact: Bob DiBartolomeo, VP of Franchise Development Email: bobd@ufoodgrill.com Phone: 617-787-6000 Website: www.ufoodgrill.com

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Elements Therapeutic Massage, Inc. began franchising in 2006 and has approximately 210 Elements Massage™ locations. Fitness Together Franchise Corporation began franchising in 1996 and has approximately 175 Fitness Together® locations across the United States. Fit 36, Inc. began franchising in 2014 and has a single FIT36™ location in downtown Denver.

For more information Websites: wellbizbrands.com, elementsmassage.com, fitnesstogether.com, fit36fitness.com

Xpresso Delight

businesses who want our incredible service.

Xpresso Delight is a simple business concept that virtually anyone can be successful at.

Franchisees service the coffee systems weekly and provide all the consumables, everything from the coffee to the cappuccino sprinkle and then simply charge their clients a per cup rate. A pay for what you use policy.

Specifically, we transplant a cafe experience into the workplace. You own a number of fully automated gourmet espresso coffee systems that provide a coffee experience equal to any café, but are located directly in the workplace.

These coffee systems are given away FREE to

Franchising USA

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

Contact: Nigell Lee Phone: 347-421-4196 Email: nigell.lee@xpressodelight.com Website: www.xpressodelight.com

JEJAK GRAPHICS

a lasting impression

creative design solutions

leaving a lasting impression Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 18 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: • Corporate stationery • Brochures and flyers • Poster and banner design • Educational manuals • Sports programs • Monthly Newsletters • Product labels and packaging Artwork is tailored to your brand and focused on your message and target audience. No job is too big or small.

Contact me today to discuss how Jejak Graphics can make your company or organisation leave ‘a lasting impression’.

P: 03 5977 8804 M: 04222 676 39 E: jejak@bigpond.com www.jejakgraphics.com.au

MAKE MAKEYOUR YOURPLANS PLANSNOW NOWFOR FORTHE THEBIGGEST BIGGEST FRANCHISE FRANCHISEEVENT EVENTOF OFTHE THEYEAR! YEAR!

If you If you attended attended the 2015 the 2015 International International Franchise Franchise Association Association Convention Convention in Las in Vegas, Las Vegas, you’re you’re probably probably wondering wondering howhow we can we can top it. topWell it. Well we can we can and and we will! we will! #IFA2016 #IFA2016 will be willbrighter, be brighter, bolder bolder andand bigger bigger - since - since everything’s everything’s bigger bigger in Texas. in Texas.

If you If you didn’t didn’t join join us, you us, you missed missed out on outan on an important important opportunity opportunity to learn, to learn, improve improve and and network. network.

Join Join moremore thanthan 3,500 3,500 of your of your franchise franchise industry industry colleagues colleagues at the at biggest the biggest franchise franchise eventevent of the of year! the year!

February February 20-23, 20-23, 2016 2016 Henry Henry B. Gonzalez B. Gonzalez Convention Convention Center Center & & Marriott Marriott Rivercenter Rivercenter SanSan Antonio, Antonio, TX, TX, USAUSA Interested Interested in exhibiting in exhibiting or sponsoring? or sponsoring?

Contact Contact Lynette Lynette JamesJames at ljames@franchise.org. at ljames@franchise.org.

Franchising USA

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