Franchising Magazine USA February 2024

VOL 12, ISSUE 2, february 2024

COVER STORY

Uni K Wax

Bringing Its Revolutionary Model to Dozens of Markets

whats new!

announcements from the industry

purpose driven franchising 7 steps for transformative leadership

special feature

franchises in your price range a franchisee’s guide to overcoming franchisor obstacles

Franchising MAGAZINE USA 1 The magazine for franchisees • WWW.FRANCHISINGMAGAZINEUSA.COM

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VOL 12, ISSU

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uni K wax

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president: Colin Bradbury. colin@cgbpublishing.com

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Publisher: Vikki Bradbury. vikki@cgbpublishing.com editorial department: editor@cgbpublishing.com advertising: vikki@cgbpublishing.com annie@cgbpublishing.com.au Editorial team: Michelle Quinn Rob Swystun Production: usaproduction@cgbpublishing.com

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of Franchising Magazine USA

Are you considering starting your own Business? Then you have come to the right place, this issue of Franchising Magazine USA has some great advice and wonderful opportunities. Take some time to read through this issue and I am sure you will find something to wet the appetite and start you on the road to Business owner.

On the Front Cover this issue we have Uni K Wax, with new leadership team additions, enhanced training and additional customer offerings in place, the natural waxing franchise is prepared to bring its model to communities across the U.S. and plans to open up to 50 new studios per year. You can read more about this on page 10.

From our experts this issue George Knauf discusses A Franchisee’s Guide to Overcoming Franchisor Obstacles. Evan Hackel Covers Backward Selling and how this can change everything. Lucas Frey Guides us along the 7 Steps for Transformative Leadership. This is just a sample of some great advice this issue.

DESIGN: Michelle Quinn. michelle@cgbpublishing.com

Our main feature is Franchises in Your Price Range, and our regular feature expert Chris Conner Covers some of the Low Investment Opportunities you can find. Dean Hartley of Five Star Bath Solutions offers some expert advice with 3 key factors to consider when evaluating low cost franchise opportunities.

CGB PUBLISHING Canadian Office: Sidney B.C Canada

In this issue you will also find some great In Depth articles on Franchisors such as Noodles and Company and Franchisees with Laynes Chicken Fingers along with a couple of great articles offering advice to Veterans on starting their own business from Joshua Tree and Lime Painting.

U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 www.franchisingmagazineusa.com

As always I really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our A-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice.

Happy Reading.

Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Vikki Bradbury | Publisher Franchising Magazine USA

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein.

Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising MAGAZINE USA 3

BYou Laser Clinic

BYou Laser Franchise Opportunities

Why become a BYou Laser Clinic franchisee?

RAPIDLY GROWING INDUSTRY The global medical aesthetics market is projected to reach a value of $30 billion by 2024.

LEADING BRAND IN THE MARKET BYou Laser Clinic is the leading brand in the market and the top Medical Aesthetics provider in New York. We are experts in sales and lead generation. We provide every franchise with a comprehensive business model and ongoing resources with the goal of ensuring a successful clinic.

ONGOING RESOURCES & SUPPORT

We are with you every step of the way.

Our business development team consists of a group of experts who specialize in medical aesthetic treatments, customer service, marketing and sales. We will train your team with the skills that they need in order to provide the best treatment protocols and customer service, as well as lead generation and sales growth.

SCAN HERE TO GET STARTED

LEARN MORE 4 Franchising MAGAZINE USA

www.byoulaserclinic.com

conte nts

february 2024 10

Cover Story 10 Uni K Wax: After Acquisition, Uni K Wax is Positioned to Bring Revolutionary Model to Dozens of Markets

In every issue 6

Whats New! Announcements from the Industry

14

56

Have Your Say

Expert Advice

20 Laynes Chicken Fingers: 22-Year-Old Jason Cabrera Forges a Path to Leadership With Layne’s Chicken Fingers

12 Evan Hackel: Backward Selling Changes Everything

50 Authority Brands: 2024 Forecasting: Projected Trends and Patterns Shaping the Home Service Industry

16 George Knauf: A Franchisee’s Guide to Overcoming Franchisor Obstacles

Franchisor in Depth

59 A-Z Franchise & Services Directory

14 Joshua Tree: How Joshua Tree Experts Offers Attractive Investment Opportunity for Veterans

Franchisee in Action

Snapshot

56 Lime Painting: Veteran, Woman-Owned Franchise Partner on Transferrable Skills and ‘Giving Back’

54 Wings Etc: Raises a Record $26,500 for Toys for Tots in Annual South Bend, Ind., Softball Tournament

22 Special Feature Supplement Franchises in Your Price Range

56

44 Lucas Frey: Purpose-Driven Franchising: 7 Steps for Transformative Leadership 48 Collin Williams: Franchise Sector to See Impact of New Labor Relations Rules 52 Peter Buckingham: International Mapping has Become Easy

Women In Franchising 18 OutFit Training: Lauren Adam: How a Passion for Fitness Lead This Businesswoman and Mother to Opening her OutFit Training Vans 46 PuroClean: From Coordinator to the Youngest Female Vice President The Remarkable Journey of Margaret Chebat at PuroClean Franchising MAGAZINE USA 5

Zoom Drain Appoints New Director of Operations at its Philadelphia Headquarters Zoom Drain, a leading operator of drain and sewer services throughout the United States, announced today that it has appointed Avery Suelzer to lead the development of its operational strategy as the company’s new director of operations.

“We are pleased to welcome Avery to the Zoom Drain team,” said Jim Criniti, CEO of Zoom Drain. “His strategic thinking aligns with our company’s objective to develop a positive culture within the headquarters and throughout our franchising organization. Avery’s experience in the home service industry and ability to cultivate strong business relationships are both attributes that will help Zoom Drain through this exciting growth period.”

Suelzer has served as a corporate development manager for American Residential Services LLC and as the vice president of operations for Roto-Rooter’s Midwest region. He will head operational development for the Philadelphia, Pennsylvania Zoom Drain headquarters and at the Charlotte, North Carolina Zoom Drain location.

In his new role, Suelzer will drive the company’s process optimization and efficiency enhancements to streamline customer service and continuously assess industry trends and best practices to identify opportunities where Zoom Drain can improve its innovation and market its differentiators. He will be responsible for developing and managing budgets and

key performance indicators to track quality and customer satisfaction while ensuring compliance with industry standards and regulations.

“I’m looking forward to working with the company’s diverse team of managers, supervisors and field staff, and fostering a company culture of collaboration and accountability,” Suelzer said. https://www.zoomdrain.com/

Biscuit Belly Announces Newest Locations Biscuit Belly, a Kentucky based “craft casual” brunch restaurant serving up warm hospitality and chef-driven gourmet biscuit breakfast sandwiches has announced its newest locations coming to Virginia and the Carolinas.

Biscuit Belly’s current franchise group, DGB Tenn, LLC, will be spear-heading the brand’s new locations in Norfolk, Virginia and Raleigh, North Carolina, set to open in early 2024. The brand’s Norfolk store will be located at 2401 Hampton Boulevard Suite 101 Norfolk, VA and the Raleigh restaurant’s new address will be 708 Seaboard Station Drive Raleigh, NC. The group recently opened their first location in Chesapeake, Virginia earlier this year and has been overwhelmed with the warm welcome they have received from the community. Additionally, the group has signed a lease for a location to open in Summerville, SC which will be opening in Fall of 2024 at 118 West Richardson Ave. Summerville, SC. Additionally, they expect 6 Franchising MAGAZINE USA

further expansion into the Northern

greater Charlotte market. One location will

Virginia market as early as Fall 2024.

be opening in Fort Mill in 2024, the second

The brand has also announced that

in Elizabeth. The Fort Mill location will be

current franchise partners, Todd Gallinek

at 2147 W. Highway 160 Suite 101 Fort Mill,

and Deepen Patel, have signed leases for

SC. The Elizabeth location will be at 1949 E.

their first two locations coming to the

7th Street, Suite 2, Charlotte NC.

MULBERRYS GARMENT CARE COMES TO THE CAPITAL WASHINGTON, DC

Floyd’s 99 Barbershop Announces Karen O’Brien as Company President Floyd’s 99 Barbershop (Floyd’s), the full-service haircare franchise known for its expert services in an amplified environment, is proud to announce Karen O’Brien as the new President.

Karen brings an extensive background in customer service and business management to the role, including her in-depth involvement with the Floyd’s company since the brand’s inception in 1999. Her previous roles within Floyd’s include Vice President of Administration, Corporate Entity Manager, and most recently Senior Director – Special Projects and Board Director. She has worked extensively in the banking industry as well as the recreation and service sectors. While founding brothers Paul, Bill and Rob O’Brien remain at the helm of Floyd’s brand, Karen will be responsible for ensuring all organizational processes are executed consistently across the company.

“I’m excited to take on this new role in honoring the founders’ vision and strategy, and executing the organizational system to fulfill their mission,” said Karen O’Brien. “Being with the brand for the last 24 years has given me a unique perspective in which I can truly see the value that each of the three founding brothers brings to the table, leading Floyd’s to develop into the successful business it is today.”

“Karen has played an integral role in helping Floyd’s succeed for the last 24 years,” said Rob O’Brien. “She developed systems and processes that we still use throughout the company today, laying a solid foundation for growth. She has a clear understanding of our collective vision for this company we’ve built and knows exactly what is needed to execute and bring our ideas to life.”

For more information about franchising opportunities, please visit: franchise.floydsbarbershop.com

Exciting news for those who place a premium on high-end service came today from Mulberrys Garment Care, a growing chain of five-star dry cleaning and laundry service providers where dry cleaning is reimagined. With more than a dozen combined locations in Minnesota and California, the awardwinning brand has brought its deluxe service to the nation’s capital, opening its first East Coast store.

Mulberrys is distinguished by its upscale interiors, attentive and assistive staff and a “high-touch” clothing care process. Hallmarks of the luxury offering include green cleaning, complimentary shirt collar stays and reusable wooden hangers, and a 10-step-per-item detailed inspection process in which trained personnel check buttons, hem and zippers and make repairs as needed. Customers receive their items back looking and feeling like new. The concept has captured numerous accolades in both San Francisco and Minnesota.

For added convenience, customers can order free pickup and delivery service. Those who visit the store, however, will encounter a surprisingly spa-like atmosphere with relaxing lighting, quiet acoustics, comfortable seating, floral displays, homey décor, and a variety of refreshing beverages such as mineral water and apple juice available for purchase. Mulberrys locations are even dogfriendly, providing water and snacks for customers’ furry friends.

The store will also sell a variety of products to help guests complete their pampered feeling at home, including scented sachets, hanging cedar blocks for closets, air fresheners, after hand lotions, scented candles and fragrant detergents.

“We are delighted and proud to be debuting our first East Coast store in the District,” said Dan Miller, Mulberrys’ CEO. “The area is teeming with politicians, businesspeople, dignitaries and others who dress to impress and highly value a concierge level of service.

Visit mulberryscleaners.com/friendshipheights Franchising MAGAZINE USA 7

Youth Athletes United Appoints Paul Laudermilch as Vice President of Franchise Developmen Youth Athletes United, the premier youth sports program with a multisport brand portfolio that empowers kids and communities with their sports franchises, is proud to announce the promotion of Paul Laudermilch to the role of Vice President of Franchise Development, effective January 1, 2024.

With over two decades of experience in the fitness industry, Paul Laudermilch has established himself as a dynamic and influential leader in the field. Over the last eight years, he has been dedicated to Franchise Operations, contributing significantly to the growth and success of various fitness initiatives, and played a huge role in the brand’s development accomplishing the massive 100 new unit milestone last year.

Paul Laudermilch’s most recent role was Senior Director of Operations for Amazing Athletes, the premier year-round educational sports and physical fitness program designed to empower children ages 18 months to 12 years old, where he played a pivotal role for over five years. Under his leadership, the franchise system experienced remarkable growth, expanding by 125% and reaching over 25,000 children enrolled in programs by the end of 2023.

“Throughout my five years in operations, I had the pleasure of working with some of the industry’s best mentors and educators with a burning passion to grow our franchise system. In my new role, I am thrilled for the opportunity to help onboard our next generation of entrepreneurs.”

“Paul Laudermilch’s promotion to Vice President of Business Development is a momentous occasion for the future of Youth Athletes United,” said Adam Geisler, the Co-Founder and CEO of Youth Athletes United. https://www.youthathletesunited.com/ franchising-opportunities/

Serotonin Centers to Debut in Arkansas with 3-Unit Development Deal Serotonin Centers this year, either. They signed a 5-unit deal to expand throughout Southwest Missouri in May, with their first location set to open this spring in Springfield, MO. The Missouri natives have rich backgrounds in both the dairy and construction industries, but are now dedicated on providing sustainable and reliable access to health solutions on a wider scale in Arkansas.

“Expanding Serotonin into Arkansas will give accessible and elite anti-aging services to even more people looking for guidance on their path toward a better life,” said Travis Little. “The real science behind anti-aging is there and people are becoming more interested and willing to being healthier for longer, because what Serotonin is doing is working. This region is a unique area and we feel it’s more than ready for this step for a healthier future.”

Serotonin Centers, the nation’s first and only anti-aging/ longevity franchise, announced a new multi-unit development deal that will bring three locations to the Northwest region of Arkansas. Entrepreneurs and married couple Travis and Rhonda Little have identified locations stretching from Benton County down to Sebastian County and plan to have the first location open by the Fall of 2024.

“We are excited for Travis and Rhonda to continue expanding after their portfolio of Serotonin Centers in the Missouri and Arkansas markets,” said Eric Casaburi, Founder and CEO of Serotonin Centers. “Bringing Serotonin’s incredible products and services will allow residents of these communities to radically improve their healthspan, as well as how they look and feel.”

This isn’t the first franchise expansion deal for the Littles with

www.serotonincenters.com/franchising/.

8 Franchising MAGAZINE USA

Tim Hortons® is Turning 60 and Expanding Across the US Tim Hortons is proudly celebrating the 60th anniversary of opening its very first restaurant in Canada, the 50th anniversary of establishing Tim Hortons Foundation Camps, and 40 years of serving freshly brewed original blend coffee and always delicious food to communities in the U.S. The first Tim Hortons restaurant opened on May 17, 1964, in Canada, in Hamilton, Ontario, and the first U.S. restaurant opened in Tonawanda, New York, in 1984.

Today, there are over 630 Tim Hortons restaurants across the U.S. and more than 5,700 in total around the world — a total of 20 countries.

“This year represents an exciting series of milestones at Tim Hortons, and we can’t wait to celebrate them with our guests,” said Tim Hortons U.S. President Katerina Glyptis. “With 40 strong years in the U.S., we’re thrilled to now be introducing Tim Hortons to more and more Americans in

2024 with exciting plans to open more restaurants and launch in new markets. I love hearing Tims fans across the country ask when a location will open in their area, and I am so encouraged to have strong interest from candidates requesting to become franchisees and open restaurants!”

number of U.S. restaurant openings in

Tim Hortons ended 2023 with its largest

years.

over five years, including some important expansions into new markets such as Texas and Georgia. The brand has also finalized agreements with franchisees committed to open new restaurants in additional markets, including Tennessee, Missouri, Delaware and New Jersey in the coming

Blue Kangaroo Packoutz Celebrates 100th Territory Opening Blue Kangaroo Packoutz, the contents cleaning and restoration service provider dedicated to restoring items to pre-loss condition, has opened its 100th franchise territory. The milestone reflects the meaningful impact of franchise support offered by the brand’s fast-growing parent company, BELFOR Franchise Group, a leading franchisor in the home services and restoration industries.

The achievement comes after the brand’s largest graduating franchise classes were hosted last quarter in Ann Arbor, Michigan.

In Q4 alone, Blue Kangaroo Packoutz franchisees launched their services in 31 new territories across the country.

The recent training included hands-on sessions at BELFOR Franchise Group’s state-of-the-art facility, where new business owners learn the ins and outs of Blue Kangaroo Packoutz’s intricate, detailoriented process, from initial assessment to the thorough packback process.

“As the new year begins, I look forward to

who have stayed with us over the years.

continuing to fill the national map with

simply wouldn’t be possible without the

Since its inception in 2019, Blue Kangaroo Packoutz has successfully worked with property owners, insurance adjusters, and restoration contractors to restore customers’ valued items as efficiently as possible. The company is recognized as one of the fastest-growing franchises in the contents restoration industry and still has prime markets available nationwide.

continued endeavors of the franchisees

bluekangaroofranchise.com

Blue Kangaroo Packoutz locations and meeting the wonderful new franchisees that will offer our services in their communities,” said Tim Fagan, president of Blue Kangaroo Packoutz. “Continuing to grow is something that we are always striving for. However, this ongoing growth

Franchising MAGAZINE USA 9

cover story: Uni K Wax

Uni K Wax was developed to provide a more comfortable, clean and refreshing waxing experience. Founder Noemi Grupenmager recognized the gaps that exist in the waxing space, and she worked to create a better waxing experience for her she and her daughters.

Using a proprietary pine-based elasticwax formula that is applied at body temperature, Uni K Wax’s services are far more comfortable and nourishing for the skin, making its services something that many customers simply can’t go back from after trying.

After Acquisition, Uni K Wax Is Positioned to Bring Its Revolutionary Model to Dozens of Markets With new leadership team additions, enhanced training and additional customer offerings in place, the natural waxing franchise is prepared to bring its model to communities across the U.S. and plans to open up to 50 new studios per year.

As Grupenmager grew her brand, demand continued to climb. Now, Uni K Wax has 33 franchised locations and one corporate location across Florida, New York, New Jersey and Texas. Recently, when she decided to retire and sell the business, Uni K Wax was acquired by Exaltare Capital Management and Heather Elrod, former CEO of Amazing Lash Studio, managing partner at Conscious Capital Growth and now executive chair for Uni K Wax. This prepared the brand for another incredible wave of growth with the leadership team aiming to award between 30 and 50 new locations each year for the foreseeable future.

“This is a franchise opportunity 30 years in the making,” explained Elrod.

“This is the most innovative brand in the marketplace thanks to our natural, flexible, body temperature wax. That product differentiation is really the foundation of everything. I’ve tried it all, and nothing matches the comfort and speed of Uni K Wax. The product is superior, the experience is superior – that is why we have such raving fans, and why we believe Uni K Wax will be one of the fastest growing franchises in the country.”

“Heather’s name behind the business is a big selling point,” added Ozzie Grupenmager, the brother of the original founder and now-chief information officer at Uni K Wax. “It really is a testament to the strength of the franchise. She is also partnering with the experienced franchsiee

10 Franchising MAGAZINE USA

usually has to wait for a longer growth cycle before they even need to wax again.

“The response has been amazing so far,” said Frank Ponce, Uni K Wax’s executive director of operations and a franchise owner in Florida. “The price point, ease of the terms and offering makes it a no-brainer for a lot of our customers.

Our customer retention rate far exceeds the industry standard. We are doing an amazing job.”

While the team is adapting the model to power aggressive expansion throughout the U.S., it is in no way compromising the values at the heart of the Uni K Wax brand.

Uni K Wax was initially founded with comfort, precision and hygiene in mind, and these are the differentiating factors that have allowed it to stand out and grow to its current size. As such, Elrod explained that, while the new team is pursuing aggressive growth, it is not doing so recklessly.

“Our approach focuses on wholesome growth rather than growth for its own sake,” she said. “We intentionally want to retain the soul of the entrepreneurial spirit within the business. I’ve experienced instances where, after institutional capital comes in, things change drastically.

team of Exaltare Capital. This experience brings a very unique, franchisee-forward and franchisee-focused brand, which will be essential as we move forward.”

After last year’s acquisition, the refreshed leadership team focused on further strengthening the franchise model to develop a compelling investment opportunity that continued to appeal to potential franchisees and customers alike.

For example, 2023 brought the introduction of a new, decentralized training program that will allow local waxers to learn the Uni K Way in their own domain. In-house training also allows for a quicker launch for franchisees. A new technology dashboard and franchise performance scorecards that will allow for streamlined franchisee evaluation and support were also launched, meaning individual owners will have

additional scaffolding as they scale.

On the consumer side, Uni K Wax piloted a new membership program across Florida and in select New York studios. With this, customers can pay a fixed monthly fee — the average price that a non-member would pay for a single service of the same kind — for as many services of one kind, as they need. The membership is non-contractual and functions on a month-to-month basis, but it encourages predictable repeat revenue that, again, supports franchisee scale and the continued growth of the entire system.

And since the brand’s proprietary elastic wax adheres to short, fine hair that allows customers to wax more frequently than others, they can actually take advantage of the monthly service. Other memberships may be paid monthly, but the customer

Although additional capital provides resources for requisite growth systems and processes, it sometimes introduces bureaucracy and mandates that can alter the original mission of the business. This can stifle the energy and creativity within the brand. We strive to avoid this.”

Looking toward the future, Elrod said the team is eyeing growth in nation-wide with a focus on Texas, Arizona, Florida, Colorado, Ohio, North Carolina, South Carolina, Massachusetts, Tennessee and Nevada. For franchisees who are prepared to revolutionize the $11 billion waxing sector and embrace the history and heart of the brand, Uni K Wax is a clear winner.

“This will be one of the fastest-growing franchises in the country — I am convinced of that,” said Elrod. “Our goal is to bring our services to every market worldwide. For those looking to come along for the ride, the time has never been better to join the Uni K Wax family.”

Franchising MAGAZINE USA 11

expert advice: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

Backwar Changes One of my very good friends, Jerry Ellner, was an outstanding salesperson. It seemed no matter what he was selling, he figured out how to be the best in the world at doing so. He had a secret that was so different and unintuitive that it would likely shock you.

Likely, many of you do it now when you are selling your franchise, but you don’t think about it in the way my friend would describe it. Or you do it to a certain degree but don’t maximize it.

Let me tell you about his success at one company he worked for.

It wasn’t a franchise, but the principle is still valid. It was a for-profit vocational school. He had been taught to go to schools, make a presentation, then go to the student’s home, meet with them and his or her parents, and sell them on attending the vocational school.

This approach produced the kind of results you might expect. People needed more time to think about things. My friend had to follow up constantly. He spent a lot of time overcoming objections. And his closing rate was relatively mediocre.

12 Franchising MAGAZINE USA

rd Selling s Everything How He Changed His Selling Process He wasn’t happy and couldn’t possibly make the living that he desired. So he changed the model. He stopped selling and started interviewing. Instead of proving to the student and their parents that his vocational school was a good investment, he had the students and their parents convince him that they were a good fit for the school. And part of his role was to advocate for students that he felt were worthy. Previously, the school would accept any student whose check didn’t bounce. So, he was really breaking the mold.

Everything changed. Instead of him telling the students and parents why they should attend, they told him why they were a good fit. The student was making a commitment to work hard and not let him down. He certainly didn’t close everyone he talked to, because many prospects were legitimately not good fits. But he more than tripled his closing rate and became the number-one salesperson in the country. He would later go on to teach his technique to the entire company. Year after year, he won awards for his success.

Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion.

He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training.

Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

real world? To start, you really have to understand which candidates are ideal for your brand. It’s critically important that your brand has the right franchisees. You need to understand what questions you need to ask to determine if they are, in fact, your ideal candidates.

Your candidate is going to expect you to be selling them, because that’s what everyone else is doing. You need to change the expectations. This does not mean being rude, not returning calls on time, or acting like a prima donna.

Here are some examples of how to explain your advisor role to a prospect. These approaches are all very different, and you can create your own. I only want to give you different ways that could possibly work for you.

• “I want you to know my role in the process, and I am a guide to help you understand our franchise opportunity. At the same time, I’m doing an evaluation to determine if you’re a good fit. This is to your benefit because the last thing you want to do is to buy a franchise where you are not the right fit to be successful.”

different than other franchisors. We

accept less than 1% of the people who

express interest in buying our franchise.

We do this because we know that our

success is dependent on having the right franchisee. Part of my role, in addition

to telling you about our franchise, is to evaluate whether or not you will be a

good fit. It’s best to know this up front, before you make an investment.”

In addition to this introduction of your role, early on you want to set an expectation of

how the company is going to choose whom

to award a franchise to. The following is an example.

“I want to give you an insight to how we

determine if you are a good fit. Of course, you must have the financial wherewithal, the right experience that demonstrates

that you can be successful, and the right kind of personality that works well in a franchise environment. By the way, we

will be doing a personality assessment as

part of the process. We also evaluate your

responsiveness and how seriously you take our recruitment process. I will be only

Making the Paradigm Shift Happen

• “I would like you to know up front that we are different than other franchise companies; we do not sell franchises.

We award them to the right parties. We know the key to success in franchising is to only work with people that are highly likely to be successful. Because of that, I’m going to be asking you a lot of questions to see if you’re a good fit, as well as answering your questions so you can determine if we’re a good fit for you.”

So, how do you make this happen in the

• “I want you to know that we are

become part of.

My good friend and franchise expert Bob Gappa always says you award franchises, you do not sell them. It’s human nature to want to sell. Yet the act of selling sends a signal to your prospect that they have a salesperson to deal with, not a trusted advisor whose primary concern is the health of the franchise system.

one of many people that need to approve

you to move forward.” Clearly stating that you evaluate their responsiveness is going to greatly improve the communication between you and the prospect.

This shift is a big one. After all, it is

so natural to want to sell everyone. But

when you truly start awarding franchises and stop selling them, you will become

the franchise system that people want to

Franchising MAGAZINE USA 13

veterans - FRANCHISOR IN DEPTH: Joshua Tree

How Joshua Tree Experts Offers

Attractive Investment Opportunity

for Veterans

The tree care, lawn care and pest control franchise offers a military discount, a welcoming and understanding team, and a strong training and support system for new entrepreneurs.

Franchising has provided a path to entrepreneurship and financial freedom for countless veterans. The model is recognized as a welcoming one for individuals who appreciate a proven model, know how to execute a plan, and are able to work well as part of a team.

Experts. “That’s why we work diligently to create a welcoming environment for veterans while also lowering the barrier to entry.”

Franchisees who join the Joshua Tree Experts franchise system will receive a 10% discount on the franchise fee for their first territory—nearly $5,000 off. But the support certainly doesn’t stop there.

Firsthand Veteran Experience and Insight

In many cases, the franchise opportunity brings not only financial freedom to veterans but work-life balance, personal fulfillment, and an outlet through which they can leverage their leadership skills. In an industry that’s already known for being veteran-friendly, Joshua Tree Experts—the home services franchise that provides tree maintenance, lawn care and pest control services—is especially welcoming.

Joshua Tree Experts has built an environment that is welcoming to veterans by including a veteran on the corporate team and leveraging his insights in their processes and resources. Director of Franchise Development Dylan DeGroat is a former child services social worker, police officer and active member of the U.S. Army National Guard.

“We know that franchising is a popular pathway for veterans looking to get into entrepreneurship or those in need of a meaningful transition to civilian life,” said Joshua Malik, CEO of Joshua Tree

Prior to joining the Joshua Tree Experts team, DeGroat spent 10 years in the U.S. Army where he became an officer after participating in ROTC. During his service, he led a logistics company platoon and

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specialized in aviation as an executive officer. DeGroat was also deployed to the Middle East in 2020 where he managed aviation fueling operations. When a family tragedy brought DeGroat back to Pennsylvania, he reached out to Malik and began working in lawn care.

Since working his way into a leadership position with Joshua Tree Experts, DeGroat has been able to support and serve veteran franchisees in the system, bringing the values so familiar to veterans to the franchising and home services industries.

Through this experience, DeGroat has also recognized the values that veterans bring to the Joshua Tree Experts system and how they serve to strengthen the entire network.

In addition to DeGroat’s presence on the leadership team, Joshua Tree Experts also has a father-son military family duo running a franchise in Pittsburgh, Pennsylvania. Seth and Caleb Hill had considered opening a business but couldn’t find the right starting place. When Caleb learned of the Joshua Tree Experts model through his friendship with DeGroat, he

was confident that franchising was the right pathway for them.

Experts team can play a supportive role for veterans as they build their futures.

“I never really looked into franchising before my conversation with Dylan,” said Caleb. “I didn’t know the specifics of the industry at all. Of course, we still have a lot to learn, but I believe it’s important to surround yourself with people who are smarter and more experienced than you; that way you can learn from their mistakes. One of the reasons we picked the brand was because of the outstanding team behind it. The folks from Joshua Tree Experts are not just experts in their field but are also leaders in their community.

They are role models that we can admire.”

While Joshua Tree Experts works hard to offer a pathway to veterans looking to start their own businesses, the team also realizes that veterans may have unpredictable demands on their time and attention.

A Veteran-Friendly Model “Structure is something that makes veterans great franchisees,” said DeGroat.

“They are also trained in executing a process, are goal-oriented, have a sense of leadership and can easily adapt to the business model.”

The Joshua Tree model also offers a familiar structure to veterans. With an internal chain of command, standard operating procedures and set standards, veterans can easily understand what needs to be done or how to handle certain situations based on proven practices. The guesswork is taken out of the equation.

A robust training program ensures veteran franchisees are supported from day one, offering a welcoming environment that both taps into their existing strengths and provides the education they need to learn new skills. This is especially important for those who are just beginning their transition to civilian life as the Joshua Tree

“We have a level of patience and adaptability that can be hard for veterans to find in other brands,” explained Malik.

“We understand that a veteran’s timeline might be unpredictable and that, for many, their road after separating from the military is not a straightforward path.

These facts in no way take away from the support and encouragement we are willing to give veteran franchisees. Our mission is to support people in building successful, scalable businesses, and with veterans, this journey might include a few unexpected twists and turns.”

Why Now Is the Time To Invest With Joshua Tree Experts Joshua Tree Experts has established itself as a welcoming franchise system for veterans, offering familiar structures and thorough training to ensure each veteran owner feels fully prepared to tackle ownership. When these traits are applied to an already lucrative business model, veterans are positioned for a favorable future in their businesses.

The Joshua Tree Experts model allows franchisees to capture a larger market share than the standard tree care franchise might. With pest control and lawn care services incorporated into the tree care business model, franchisees can provide

multiple services to a single customer base, encouraging stronger customer relationships and boosting revenue through predictable repeat business.

After achieving strong momentum in 2023, Joshua Tree Experts is looking to continue growing in prime markets across Colorado, Georgia, Massachusetts, New Jersey and North Carolina.

For veteran entrepreneurs looking to break into the industry, Joshua Tree Experts has decreased the barrier to entry with a 10% discount—or $4,950 off—to the standard $49,500 franchise fee.

“We understand that the transition to a meaningful career after military service can be challenging, and we want veterans to know that we are here for them,” said Malik. “Franchising with Joshua Tree Experts provides an opportunity for veterans to enter a structure that is familiar to them but doesn’t hinder their growth, work alongside other veterans who truly understand them, and build something truly meaningful for themselves and their families while also serving their communities.”

“I believe we can set a positive example and inspire others to explore similar paths,” said Caleb. “When I look at people in my generation, I see many who are hesitant to venture into business for themselves. I get it. It can be scary. But I hope I can be an example that shows it’s not only possible but doable. My aim is to encourage my friends, younger siblings and the next generation to take that leap and find their own success.”

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EXPERT ADVICE: George Knauf | Senior Franchise Business Advisor | FranChoice

A Franchisee’s Guide to Overcoming Franchisor Obstacles As a former franchise owner, I have navigated the sometimes-turbulent waters of the franchising world. In my journey, I’ve faced challenges and learned valuable lessons on how to overcome obstacles and ensure that both franchisees and franchisors maintain a healthy, rewarding relationship.

My experience has taught me that success in franchising is not just about making profits; it’s about building a partnership based on mutual respect, understanding, and cooperation. In this article, I aim to share insights and strategies that can help franchise owners get the services they need and deserve, fostering a positive and productive relationship with their franchisors.

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Understanding the Franchise Model Franchising is a unique business model.

As a franchisee, you’re not just a business owner; you’re a part of a larger system.

It’s crucial to understand that your success contributes to the franchisor’s success and vice versa. This interconnectedness is the foundation of a healthy franchise relationship.

Avoiding the Avoidable Many potential issues between franchisee and franchisor can first be seen in the investigation process. If you eventually

have problems with the services you will be provided, that was possibly something that you could have caught in the FDD, franchise agreement, validation or in your conversations with the franchisor.

How you approach your investigation can save you a lot of discomfort later. Ask the hard questions, engage experts, get the professional advice you need, talk to as many current franchisees as you need to.

When we approach the investigation as a raving fan of the brand we often assume we know a lot about the franchise, but we tend to know only the customer’s role and experience. Even if you are their biggest

Negotiation Skills George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectFranchise.com

customer, act like you know nothing. Do a deep dive up front to find any potential future issues.

If you feel you need a lawyer to review the FDD and agreement, you will want a franchise attorney not a contract or family attorney. Franchising is unique and a franchise attorney will understand the business model and regulations without having to do a lot of research.

If you find unresolvable issues with the contractual relationship, franchisee validation or in your communications with the franchisor, it may be better to pass on the opportunity.

Communication: The First Step to Resolution Effective communication is vital. As a franchisee, I learned that expressing concerns and needs clearly and constructively was the first step towards resolving any issues.

It’s important to: • Regularly communicate with your franchisor.

• Be clear and specific about the services you need.

• Listen to the franchisor’s perspective and constraints.

Utilizing the Franchise Agreement Your franchise agreement is your roadmap.

Understand every clause:

Negotiating with your franchisor is an art: • Approach negotiations with a win-win attitude.

• Understand the franchisor’s constraints and business model.

• Be clear about your priorities and willing to compromise on lesser issues.

Building a Collaborative Relationship Foster a partnership mindset: • Engage in franchisee associations or advisory councils.

• Share best practices and learn from fellow franchisees.

• Participate in franchise meetings and workshops.

Managing Expectations Both parties should manage their expectations: • Be realistic about what the franchisor can provide.

• Understand that not all requests can be met immediately or fully.

• Balance your needs with the overall goals of the franchise system.

Adopting a Problem-Solving Approach When issues arise, approach them with a problem-solving mindset: • Identify the root cause of the issue.

• Propose practical solutions when presenting problems.

• Be open to compromises and alternative solutions.

Seeking Support from Other Franchisees Leverage the experience of your peers:

• Know your rights and the franchisor’s obligations.

• Connect with other franchisees to discuss common challenges.

• Use the agreement as a reference in discussions.

• Share experiences and solutions that worked in similar situations.

• Don’t hesitate to seek legal clarification if needed.

• Learn from the successes and mistakes of others.

Utilizing External Resources Sometimes, external help is necessary: • Consider hiring a consultant for complex issues.

• Use professionals for conflict resolution if you and your fellow franchisees can’t resolve it.

• Attend industry seminars and workshops for broader insights.

Staying Committed to Customer Service Focus on what you can control – your service: • Maintain high standards of customer service regardless of internal conflicts.

• Remember that customer satisfaction directly impacts your business success.

• Use positive customer feedback as leverage in negotiations with your franchisor.

Conclusion The journey of a franchise owner can present challenges, but these obstacles are surmountable with the right approach.

A healthy franchisor-franchisee relationship is pivotal for mutual success.

By understanding the franchise model, communicating effectively, being proactive in problem-solving, and continually adapting to the changing business environment, franchise owners can overcome obstacles and get the services they need. Remember, in franchising, success is a two-way street – your growth and success contribute to the strength and reputation of the entire franchise system. As former franchise owners like myself have learned, the key is in building a partnership that is rewarding for both parties.

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women in franchising: Lauren Adam | Franchise Owner | OutFit Training in Atlanta

Lauren Adam: How a Passion for

Fitness Lead This Businesswoman and Mother to Opening her OutFit Training Van Lauren Adam, franchise owner of OutFit Training in Atlanta, has always had a passion for fitness.

Coming full circle from growing up in athletics to opening her own boutique fitness studio, Lauren aims to leave a legacy for her children while being an inspiration for working moms.

Lauren was named as the first franchisee for OutFit Training, opening her OutFit van in October of 2023 in the heart of Atlanta.

Lauren’s fitness journey began at a very young age. She swam competitively at the University of Hawaii at Manoa before transferring to San Francisco State University. After graduation, Lauren pursued multiple careers in the fitness

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For me, it was like all the stars “aligned with OutFit, I’m able to be an entrepreneur in an industry that I am familiar with and passionate about.

”

said Lauren. “We offer everyone their first workout for free, and host a lot of themed free workouts. We want to get as many people out and moving as we can.”

industry. She worked as a swim coach, opened her own swimming school, and managed multiple boutique fitness studios.

Lauren took time to be a stay at home parent and raise her two young sons before venturing back into the fitness space.

“The fitness industry has always been male dominated, and studies continue to show that the vast majority of gym owners are men,” said Lauren. “Growing up and having career experience in the industry, I’ve seen firsthand the gender equality issues. I wanted to dive back in and own my own studio. My dream is to inspire women athletes, entrepreneurs, and mothers while bringing my community together through fitness.”

As the face of OutFit Training’s franchising model, Lauren is setting the pace for a successful franchise brand.

Looking for something to do as a family, Lauren’s husband, Jaimeson, jumped on board combining his corporate fitness industry experience with Lauren’s

management and training experience.

“For me, it was like all the stars aligned with OutFit,” said Lauren. “I’m able to be an entrepreneur in an industry that I am familiar with and passionate about.

I always loved the idea of franchising and being given a blueprint model for a successful business. OutFit gave us the flexibility and freedom to be our own bosses while feeling supported with resources to succeed.”

OutFit Training is the nation’s premier outdoor mobile fitness franchise. Founded in 2021 by Randy Hetrick, OutFit began franchising in 2023, and currently has vans operating in Atlanta and South Florida.

Each OutFit Training van is equipped with TRX Training equipment and offers group and private high-intensity-interval-training workout sessions.

“Having a van allows us the flexibility and freedom to travel to different locations around Atlanta and reach as many community members as possible,”

OutFit Atlanta holds their primary training grounds at The Union Fit Hub in the heart of Atlanta. The van also offers group fitness classes at Briarmoor Manor Recreation Club for surrounding neighborhoods. Lauren has already set her sights on expansion, with plans to bring at least three more vans to the area.

Lauren hopes to inspire her family and moms alike, proving that you can be a working mom without sacrificing time with your children. She has created an inclusive environment at her OutFit, inviting parents to bring their children to hangout during workout sessions.

“Working out shouldn’t be an inconvenience, and parents shouldn’t have to sacrifice their physical and mental well-being if they can’t find childcare. As a mother, I want to make my workout space as inviting and accessible as possible.”

As a whole, OutFit provides affordable and fun workouts, bringing communities together and making them stronger, one outdoor workout at a time. The OutFit mission is to bring premium outdoor workouts to everyone, everywhere.

The Veteran-owned brand offers free family memberships to municipal 1st Responders in the cities it serves, and has quickly established itself as a leader in mobile workout franchising. OutFit offers workouts suitable for everyone, at all levels of fitness. As a proud supporter of the U.S. military & 1st Responder communities, OutFit also provides veteran and active-duty 1st Responders and military personnel & spouses the benefit of a 50% discount to its initial franchise fee.

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have your say: Jason Cabrera | Layne’s Chicken Fingers

22-Year-Old Jason Cabrera Forges a Path to Leadership With Layne’s Chicken Fingers Cabrera, the current general manager of Layne’s of Lewisville, started with the brand as a dishwasher but quickly climbed to leadership.

Now, he’s looking toward ownership.

At just 19 years old, Jason Cabrera became the general manager of the Layne’s Chicken Fingers location in Lewisville, Texas.

While it is certainly a less traditional approach, CEO Garrett Reed said that his decision to promote young employees who showed potential into leadership positions has clearly paid off. Cabrera increased the sales at the Lewisville location by 27%. Now, at age 22, he works with the corporate training team to support new restaurant openings and has plans to buy his own Layne’s franchise in the coming years.

“When I made the decision to promote three teenagers to general managers, people thought I was crazy,” said Reed.

“There was a lot of talk about this generation not wanting to work, but I saw a spark in these kids. Jason is a prime example of what a teenage dishwasher can turn into when they have an opportunity and support, and we’re proud to have those people holding key positions at Layne’s.”

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A labor shortage opened up higher-level roles with the brand, and Reed turned to younger employees. Cabrera, for example, became the general manager just one week after his 19th birthday. He was quickly pushed into a leadership role that required him to oversee all operations within the restaurant, including hiring, scheduling, supply ordering, training and customer service.

“I’m motivated by knowing that anything that happens inside of that restaurant is on me,” said Cabrera. “Anything that goes wrong and anything that goes right … it all comes back to me.”

Cabrera made waves with his shift into this new role, with multiple local news groups highlighting his success and celebrating (often in awe) his ability to run a successful restaurant at a young age. Though his age quickly became a key talking point, especially given that he was often overseeing individuals older than himself, Cabrera never saw his age as a deciding factor in his journey. He knew he was young and was excited to have been recognized for his skills and commitment to the brand early on, but this was a strength, not an indicator of potential failure.

“I’m very excited about Jason’s growth because I have worked with him oneon-one since the beginning,” explained Layne’s Chief Operating Officer Samir Wattar. “Not even on running a business, just general leadership. We meet in my office at least once a month and we talk for a couple of hours about everything but the restaurant — leadership, life and goals. His growth with the brand has been challenging, but I’ve believed in him from the start, and he has proven me right every step of the way.”

Throughout his entire journey with the brand, Cabrera has worked to be the best he can at every level, whether he was washing dishes and buttering toast or working alongside franchise owners to train teams for a successful business launch. Reed even noted that one of the deciding factors in Cabrera’s promotion to leadership was his ability to demonstrate company values and embrace the intrinsic motivation that drove him to learn and grow so quickly.

This has allowed Cabrera to take in a wealth of information, collaborating with other employees, leaders and members of the corporate team to build a rich knowledge base.

“I’m pretty comfortable with everything.

I’ve been doing this for four years now, so I know what I’m doing here,” said Cabrera.

“Right now, I’m actually working on being a traveling trainer to help open new stores, so that’s my next step.”

While franchisees are already noticing the impact that Cabrera has on new teams and requesting his presence for future openings and supplemental training, this role is not the end of Cabrera’s journey with Layne’s.

He wants to spend a bit more time in the training role to build an even better understanding of the business and the full scope of responsibilities that ownership entails.

“I’d definitely be the first person in my circle to be in that [entrepreneurial] ballpark,” said Cabrera. “I know all of the pros and cons of business ownership, but I feel very comfortable with everything.

Garrett and Samir have always gone over game plans down the road, and I know if I have questions, they’ll always answer them for me. They’re always helping me out.”

Through continued partnership with Wattar, Reed and the rest of the leadership team, Cabrera aims to broaden his experience and hone his skills before taking ownership of his own franchise in his late 20s or early 30s. Thanks to

the strong culture baked into the Layne’s system, Cabrera has turned what started as a part-time fast food job into a career with a bright future.

“I didn’t really know what I was getting into when I first applied to work at Layne’s,” said Cabrera. “But now, I see a future with Layne’s. Some people dread going to work every day, and that’s not the case for me. I’m excited to go to work every day, and I plan to make the most of the home I’ve found here with Layne’s for both myself and other leaders and owners in the system.”

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The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

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a

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Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

february 2023

franchises in your price range:

exploring low-investment opportunities expert advice:

3 key factors to consider when evaluating lowcost franchise opportunities expert advice:

tips for finding a flexible franchise opportunity

latest news

franchises in your price rance

Franchising MAGAZINE USA 23

Want to stay on top of the latest news and whats happening at the forefront of franchising?

Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

To subscribe visit: www.franchisingmagazineusa.com 24 Franchising MAGAZINE USA

conte nts

FRANCHISES IN YOUR PRICE RANGE What’s New 26 Franchising News Announcements from the Industry

Franchisee in Action 36 Americas Swimming Pool Company: How James Blevins Took His Pool Business to the Next Level with America’s Swimming Pool Company

Franchisor in Depth

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32 Noodles & Company: Serving Up Goodness to Its Communities

Expert Advice 28 Chris Conner: Franchises in Your Price Range: Exploring Low- Investment Opportunities 34 Paul Linenberg: Tips for Finding a Flexible Franchise Opportunity 38 Dean Hartley: Low Cost: 3 Key Factors to Consider When Evaluating Low Cost Franchise Opportunities

Q&A

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40 Woodhouse Spa: With Karen Garret

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f r a n c h i s i n g f e at u r e

Athletic Republic Experiences Tremendous Success in 2023 and Now Looks to the New Year Athletic Republic - the premier destination for individualized, sport-specific athletic training, backed by science – has had an incredible year of success and growth in 2023, and the brand now looks to build off of this momentum into the New Year.

With new Athletic Republic locations operating in Indianapolis, Indiana, West Jordan,

Utah, the brand looks forward to bringing its state-of-the-art trainers and facilities to additional territories in 2024. To end the year on a high note, Athletic Republic has opened a new location in Rockwall, TX, and Reno, NV, planned to open by year’s end. In addition, the brand is set on expanding in Texas, Oregon, Florida, Utah, Nevada, and Georgia.

“The technology that we are implementing at Athletic Republic will change sports training for athletes of any kind, all over the world,” said Charlie Graves, Chief Executive Officer of Athletic Republic. “Our most fulfilling wins of the new year are always the performance gains of our athletenetwork. With our incredible success in 2023, we now look to focus and continuing to grow the brand by providing the best facilities and equipment for more athletes across the country in the New Year.”

Athletic Republic is actively seeking single and multi-unit franchise partners worldwide. The brand is looking for partners who possess a love for sports and who are looking for a unique opportunity to own their own business. Including a franchise fee of $55,000, the initial investment to own and operate an Athletic Republic ranges from $200k - $538k, with an average of $300,000. https://www.athleticrepublic.com/ franchise

Soccer Stars & Amazing Athletes Embarks on Exciting Expansion into Las Vegas and Cape Coral LAS VEGAS, NV & CAPE CORAL, FL - Youth Athletes United, the premier youth sports program with a multi-sport brand portfolio that includes Soccer Stars, Amazing Athletes, and TGA (Tennis | Golf | Athletics), is excited to announce six new locations (three Soccer Stars & three Amazing Athletes) coming to two bright areas in the U.S. in Las Vegas and Cape Coral.

The new locations will be owned and operated by husband and wife duo Kevin and Dawn Bradford who have been a part of the children’s sports industry for over a decade and recently converted their previous soccer program to Soccer Stars. The duo plans to have four new locations in Las Vegas; two Soccer Stars and two Amazing Athletes locations. Additionally, they plan to open one of each program in the Cape Coral area.

“We cannot wait to expand our business throughout Las Vegas and to grow the brand to a new area in Cape Coral,” said Kevin Bradford, local Las Vegas and Cape Coral business owner.

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“Growing up in sports there are many life lessons and values that carry with you to adulthood. We are so excited to be working with Youth Athletes United in assisting us with our growth and increasing our offerings for more various sports opportunities for children.”

“We are thrilled to be working alongside Kevin and Dawn Bradford as we expand our children’s sports service offerings to Las Vegas and Cape Coral,” said Co-Founder and CEO of Youth Athletes United, Adam Geisler. https://www.youthathletesunited.com/franchisingopportunities/

Gourmet Sandwich Franchise, The Market Place, Announces Aaron Anderson as Co-CEO The Market Place, a family-owned/operated restaurant known for its gourmet sandwiches, tasty smoothies, and iced tea spiced with cloves, announced today that Aaron Anderson has joined the company as CO-CEO.

Anderson has more than eight years of experience in franchise operations, sales and development with multiple restaurant service brands. Immediately starting with a focus on territories throughout North Carolina, South Carolina, Tennessee, Florida and Ohio, Anderson will spearhead The Market Place’s ongoing expansion nationally throughout 2024.

“We are so thankful to have Aaron Anderson on-board,” says Founder and Co-CEO, Luke Black. “His strategic investment and leadership have been central to the expansion and progress of The Market Place’s restaurant franchise,” he added.

Anderson found immediate success when opening The Original Hot Dog Factory in Philadelphia during the peak of the 2020 pandemic. His tenacity, drive and dedication to the frontline workers made the organization appoint him as an area representative and trainer for new franchisees.

To date, Anderson has opened four Original Hot Dog Factory restaurants, acquired two Rita’s Italian Ice franchises and also purchased and sold three Chef Rube Kitchen franchises. Recently, he opened two Brunchaholics restaurants over the past year, a delicious brunch spot that serves up unique twists on classic brunch dishes.

Anderson’s priority is to seek out single and multi-unit operators to join in the brand’s rapid expansion.

To learn more information about The Market Place and to get started with you own restaurant, visit www.themprestaurant.com

Tint World® continues rapid growth in Texas with new location in Universal City

Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, announces the opening of a new store providing drivers throughout the San Antonio area with a comprehensive selection of premium automotive aftermarket services and products.

Tint World Universal City, owned by Dan Billings, is the 24th Tint World location in

Texas. The store serves the heart of the fast-growing San Antonio metropolitan area.

tires, advanced security enhancements, industry-leading window tinting, and paint protection films.

“Tint World has had tremendous success in Texas, and I’m proud to be building on that as part of the most trusted automotive styling and performance brand here and across North America,” Billings said. “With Tint World’s proven franchise systems and commitment to quality products and dependable service, we’re positioned to immediately stand out from the competition.”

To book an appointment, request a quote or learn more about Tint World Universal City, call (210) 357-6222 or visit https://www.tintworld.com/locations/tx/ universal-city-156/.

Tint World Universal City, located at 1734 Pat Booker Rd, Universal City, Texas 78148, provides a comprehensive range of premium aftermarket products and services, including customized audio and video systems, high-quality wheels and

“Dan and his team have quickly become the go-to destination for automotive enthusiasts in the central San Antonio area,” said Charles J. Bonfiglio, president and CEO of Tint World. “They’re committed to Tint World’s formula for success, which is based on providing unmatched quality and value for drivers of every category.”

Franchise opportunities available worldwide.

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f r a n c h i s i n g f e at u r e

EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

Franchises in Your Price Range: Exploring LowInvestment Opportunities

The franchise market offers a diverse range of opportunities, catering to entrepreneurs with varying budgets and investment capacities.

Particularly in today’s market, the growth of “microbusinesses” and franchises has opened up doors for a much wider range of investors and franchise buyers.

Micro-businesses are models that can start with two or less employees and allow for much less risk for a new franchise owner.

These business models and the growing trend of virtual work environments has allowed for less overhead and more franchise buyers to get into business efficiently and effectively.

For individuals looking to enter the franchising landscape without breaking the bank, low-investment franchises present an attractive option. In this comprehensive 28 Franchising MAGAZINE USA

overview, we will explore the concept of franchises in your price range, focusing on low-investment opportunities. From the benefits and challenges to popular industries and success factors, this guide aims to provide valuable insights for aspiring franchisees with budget considerations.

Understanding LowInvestment Franchises: Low-investment franchises cater to individuals who may have limited capital but still aspire to own and operate their own business. These franchises typically require a lower initial investment compared to larger and more established brands. The appeal of low-investment opportunities lies in their accessibility, making entrepreneurship more achievable for a broader demographic.

Search Franchise Conduit for a range of low cost investment franchises: https:// www.franchiseconduit.com/explore/

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

Benefits of Low-Investment Franchises: • Affordability: The primary advantage is affordability. Low-investment franchises allow individuals to enter the world of

business ownership without a substantial upfront capital requirement. Lower

investment franchises allow for people

who have $100k or less to consider starting a business and opening a location, where in the past, they may not have had any options.

• Reduced Financial Risk: With lower investment comes reduced financial risk. Franchisees can test the waters of entrepreneurship without risking significant financial resources.

• Faster Return on Investment (ROI): The potential for a faster ROI is higher in low-investment franchises. With lower initial costs, franchisees may recoup their investment more quickly than in higher-cost ventures.

• Accessible Entrepreneurship: Lowinvestment franchises democratize entrepreneurship, providing opportunities for individuals from diverse backgrounds and financial situations to pursue their business dreams.

• Easier Entry into Franchising: For first-time entrepreneurs, low-investment franchises offer a less intimidating entry point into the franchising world. The learning curve is often more manageable, making it an ideal starting point for newcomers.

• Market Saturation: In certain industries, low-investment franchises may face market saturation, leading to increased competition. Franchisees need to conduct thorough market research to identify viable opportunities.

Popular Industries for LowInvestment Franchises: Service-Based Businesses:

• Cleaning Services: Commercial and residential cleaning services often require lower upfront costs and offer a steady demand in various markets.

• Personal Services: Franchises offering personal services like tutoring, pet grooming, and fitness training can be low-investment options.

Food and Beverage:

• Food Kiosks and Carts: Compact food kiosks or carts with a niche offering can be cost-effective and suitable for hightraffic locations.

• Mobile Food Trucks: Operating a mobile food truck is a popular lowinvestment option in the food industry.

Home-Based Businesses:

• Consulting Services: Franchises offering consulting services, especially those that can be managed from home, can be attractive low-investment opportunities.

• Home Improvement Services: Homebased franchises in areas like home renovation, landscaping, or handyman services can require relatively low initial investment.

Retail: • Vending Machines: Vending machine franchises offer convenience and can be operated with lower overhead costs.

• Specialty Retail: Low-investment retail opportunities may include specialty stores with a unique product offering.

Challenges of LowInvestment Franchises: While low-investment franchises come with several benefits, it’s essential to be aware of potential challenges: • Limited Brand Recognition: Lowercost franchises may not have the same level of brand recognition as larger and more established brands. Franchisees might need to invest extra effort in local marketing to build awareness.

• Smaller Profit Margins: Some low-investment franchises operate in industries with smaller profit margins.

Franchisees should carefully assess the financial viability of the business model and consider scalability.

• Limited Support and Resources: Lower investment may translate to fewer resources and support from the franchisor. Franchisees should ensure that the level of support provided aligns with their needs and expectations.

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

Health and Wellness:

• Fitness Training: Franchises focused on fitness training, yoga instruction, or wellness coaching can be launched with relatively low upfront costs.

Success Factors for LowInvestment Franchises: Thorough Research: • Market Analysis: Conduct a comprehensive market analysis to identify potential opportunities and assess demand for the chosen franchise concept.

• Franchisor Reputation: Research the reputation of the franchisor, considering factors such as their track record, support systems, and satisfaction levels among existing franchisees.

Clear Understanding of Costs:

• Total Investment: Have a clear understanding of the total investment required, including initial fees, equipment costs, ongoing royalties, and marketing expenses.

• Operational Costs: Consider ongoing operational costs, such as rent, utilities, and employee salaries, to ensure a realistic budget.

Alignment with Personal Goals:

• Passion and Interest: Choose a franchise in an industry that aligns with personal interests and passions. This can contribute to long-term satisfaction and commitment.

• Work-Life Balance: Consider how the franchise aligns with desired work-life balance and lifestyle goals. Some lowinvestment franchises may offer greater flexibility.

Franchise Support: • Training Programs: Assess the quality and comprehensiveness of training programs provided by the franchisor.

Adequate training is crucial for successful franchise operations.

• Ongoing Support: Evaluate the level of ongoing support offered by the franchisor, including marketing support, 30 Franchising MAGAZINE USA

operational guidance, and access to resources.

Local Market Considerations:

• Local Competition: Understand the local market and competition. Identify unique selling points that can help the franchise stand out in the area.

• Target Audience: Tailor marketing strategies to the local target audience, considering demographic and psychographic factors.

Scalability:

• Potential for Growth: Assess the scalability of the franchise concept.

While starting with a low investment is advantageous, consider the potential for growth and expansion.

• Franchisor’s Growth Strategy: Understand the franchisor’s growth strategy and whether there are opportunities for franchisees to expand within the system.

Legal Considerations:

• Legal Compliance: Ensure that the franchise complies with all legal requirements. Thoroughly review the franchise agreement and seek legal advice if necessary.

• Contractual Obligations: Understand the contractual obligations, including the terms of the franchise agreement, renewal options, and any restrictions imposed by the franchisor.

Prominent Low-Investment Franchise Examples: Service Providers Association Franchise Service Providers Association is a commercial cleaning franchise with a low initial investment. Franchisees benefit from a proven business model and extensive training programs. For more information on the SPA Franchise model, visit the franchise site: https://www. franchiseconduit.com/franchise/serviceproviders-association/

Fly to Fit Bungee Fitness

Fly To Fit is a unique, fun and engaging fitness model using bungee systems and

franchisees can explore “Aspiring various industries, from servicebased businesses to food and beverage ventures, with the aim of finding a concept that aligns with their interests, goals, and financial capacity.

”

making fitness fun that offers low-cost entry options. Franchisees can operate classes in various locations, providing flexibility. For more information on the Fly to Fit franchise model, visit the franchise site: https://www. franchiseconduit.com/franchise/fly-to-fitbungee-fitness/

World Travel for Singles:

World Travel for Singles is a home-based travel agency franchise with a low initial investment. Franchisees can tap into the growing travel industry with the support of an established brand and a solid business model. For more information, go to the franchise site here: https://www. franchiseconduit.com/franchise/worldtravel-for-singles/

Dignity Dental:

The Dignity Dental model is a market changing platform operating in the dental services market segment bringing dental care to the patient with a focus on the senior market segment. The model is low overhead and a simple operation allowing for incredible margins and a great work-life balance. For more information, visit the corporate franchise site: https://www. franchiseconduit.com/franchise/dignitydental/

Matco Tools:

Matco Tools offers mobile tool store franchises with a lower initial investment compared to traditional retail franchises.

Franchisees provide tools and equipment directly to customers.

Franchise Financing Options: For individuals considering low-investment franchises, various financing options can help bridge the gap between available capital and total investment:

“

Low-investment franchises cater to individuals who may have limited capital but still aspire to own and operate their own business.

These franchises typically require a lower initial investment compared to larger and more established brands.

”

• SBA Loans: Small Business Administration (SBA) loans are government-backed loans that can provide funding for franchise investments. They offer favorable terms and interest rates.

• Franchisor Financing: Some franchisors offer financing options or partnerships with third-party lenders to assist franchisees in securing the necessary funds.

• Personal Savings and Investments: Utilizing personal savings, investments, or contributions from family and friends is a common method for financing a lowinvestment franchise.

• Online Lending Platforms: Online lending platforms and alternative financing options may provide quick access to capital for franchisees with a strong credit profile.

• Retirement Account Rollovers: Certain programs, such as ROBS (Rollovers for

Business Startups), allow individuals to use funds from their retirement accounts to invest in a franchise without incurring early withdrawal penalties.

Franchises in your price range, particularly low-investment opportunities, open doors to entrepreneurship for a broad spectrum of individuals. Aspiring franchisees can explore various industries, from servicebased businesses to food and beverage ventures, with the aim of finding a concept that aligns with their interests, goals, and financial capacity.

low-investment franchises, including affordability, reduced risk, and

accessibility, make them an attractive option for those embarking on their

entrepreneurial journey. As the franchising landscape continues to evolve, low-

investment opportunities remain a viable and empowering avenue for individuals

seeking to realize their business ownership dreams within a budget that suits their financial capabilities.

For more information on how to

Successfully navigating the world of lowinvestment franchises requires thorough research, a clear understanding of costs, and alignment with personal aspirations.

By considering factors such as franchise support, local market dynamics, scalability, and legal considerations, entrepreneurs can make informed decisions that set the stage for long-term success.

franchise your business model and

While challenges exist, the benefits of

https://franchisefundingsolutions.com/

scale through franchising, contact Chris Conner with Franchise Marketing Systems (FMS Franchise): www.FMSFranchise.com For more information on how to finance a Franchise Investment, contact Franchise Funding Solutions:

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franchisor in depth: Noodles & Company

Noodles & Company: Serving Up Goodness to Its Communities firsthand how prioritizing the communities in which your organization operates can make a tremendous impact on your franchise as a whole.

Delivering Uncommon Goodness

John Ramsay Noodles & Company

In today’s dynamic and socially conscious consumer landscape, it’s important for franchise brands to actively give back to their communities.

By engaging in philanthropy, supporting local causes, and participating in community initiatives, franchisees can not only contribute to the well-being of their communities but also build positive brand awareness. This involvement helps build a genuine connection with consumers who increasingly value companies that align with their ethical and community-centric values. The act of giving back is a strong brand differentiator, fostering loyalty and setting these businesses apart in an increasingly competitive market. As the Vice President of Franchise Sales of Noodles & Company a nationwide fast-casual franchise, I have witnessed 32 Franchising MAGAZINE USA

At Noodles & Company, we are committed to delivering Uncommon Goodness. This is a term we use to describe our brand identity and Uncommon Goodness serves as our core brand platform. From how we treat our team members and create unique guest experiences, to how we positively impact our surrounding communities, we infuse Uncommon Goodness into everything we do. At Noodles, we have established a culture of giving back yearround, amplifying our impact through a variety of initiatives that resonate with the values of our diverse consumer base including donation events, local school fundraisers, cultural celebrations, and more.

One of our most well-received initiatives is our Mac & Cheese Trade-Up events, a testament to our innovative approach to giving. At select Noodles & Company locations, we host events where guests generously donate a box of Mac & Cheese and, in return, receive a comforting bowl of Wisconsin Mac & Cheese on the house.

What makes this initiative truly special is the ripple effect of kindness it creates. The donated Mac & Cheese boxes find their way to local food banks, nourishing those in need and fostering a sense of community and care that goes beyond the walls of our restaurants.

Noodles & Company is also actively involved in supporting local educational institutions through our school fundraising nights. Throughout the year, various Noodles & Company locations host

fundraising events, contributing a portion of the night’s sales to participating schools.

This not only provides much-needed financial support to local educational institutions but also strengthens the bonds between our local restaurant and the communities we serve.

Cultural Impact Noodles & Company’s give-back initiatives do not stop at restaurant-hosted events – we go further by actively participating in local cultural events. Our franchisees proudly engage with the community during special occasions such as Black History Month, Pride, Hispanic Heritage Month, and more. By aligning ourselves with these celebrations, we send a clear message of support to team members, guests, and the community at large. It is a tangible demonstration that diversity and inclusion are not just buzzwords to Noodles but integral aspects of our identity.

Building on this commitment, we celebrate Pride Month every year with our signature Pride Crispy. Our Pride Crispy offering is available throughout June each year and serves a dual purpose. Not only is it popular among our guests, but it also contributes to an important cause. Each Pride Crispy purchase directly supports Out & Equal, an organization dedicated to workplace equality. To date, Noodles has donated $45,000 to Out & Equal.

Additionally, an interactive QR code on each Crispy’s nutritional sticker leads customers to a dedicated webpage, offering information on LGBTQIA+ facts, history, and the significance of Pride Month. This thoughtful addition aids in education and awareness for our guests.

We take our dedication to fostering a workplace culture where all feel welcomed a step further by recognizing crucial

perspectives to our NRGs contributing to the vibrancy of our company culture.

Additionally, we created the Noodles & Company Foundation to help improve the well-being of our team members by providing financial assistance during times of hardship as well as scholarship opportunities. Since its inception, the Team Member Giving Fund under the Noodles Foundation has provided nearly $1 million to team members and their families.

national holidays so team members have

dedicated time off to celebrate. Companywide, we observe the 4th of July holiday and Christmas Day by closing our

restaurants to ensure our team members

and guests can take the time they need to reset and be with friends and family. We

also offer team members floating holidays so they can enjoy time off during the

holidays that are most important to them.

All team members who are veterans also

receive the day off on Veterans Day and we extend paid time off to all team members during election periods to exercise their voting rights.

Placing Our People First A key pillar of Noodles & Company is placing our people first. The establishment of our Noodles Resource Groups (NRGs) PROUD and THRIVE demonstrate our ongoing efforts to create a workplace where team members can be their authentic selves. These groups provide a safe space for sharing ideas and support, acknowledging and celebrating the differences that make each team member unique. We have expanded our Noodles Resource Groups over the years and our franchise partners have become engaged participants in this program. Our franchisees bring diverse

Another crucial way we support our team members year-round is through our industry-leading team member benefits. We offer paid parental leave, surrogacy, and adoption assistance, as well as gender-neutral bathrooms across our restaurants. We also implemented a Noodles Self-ID program that encourages team members to list their pronouns on name badges, fostering a more inclusive environment for both team members and guests. In collaboration with the National Restaurant Association, we also provide training on Understanding Unconscious Bias in Restaurants, highlighting our dedication to continuous learning and improvement.

As we navigate the evolving landscape of consumer expectations, it is clear that genuine community engagement is not just a corporate responsibility but a strategic imperative. Franchise brands that actively participate in philanthropy and community initiatives not only contribute to the well-being of their surroundings but also create a lasting connection with customers. This connection goes beyond transactional relationships and transforms guests into loyal advocates who appreciate and support a brand with a social conscience.

As we move forward, let us continue to recognize the profound value of giving back, understanding that the positive ripple effects extend far beyond immediate community impact, shaping the identity and success of franchise brands in a meaningful way.

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EXPERT ADVICE: Paul Linenberg | President | Gotcha Covered

Tips for finding a

flexible franchise opportunity Many people choose the franchise industry because they’re tired of working for someone else. They don’t want to spend eight to 12 hours a day in an office. They don’t want to miss out on their kids’ special events. They want to enjoy the financial rewards of their labor.

Franchising offers unique independence.

Successful franchise owners effectively balance the demands of work with their personal lives, ensuring they can provide their families with a lifestyle they deserve without sacrificing quality time with the people they care about. They also have 34 Franchising MAGAZINE USA

resources and time to pursue their passions, whether that’s travel, recreation or simply relaxing at home.

What makes franchising different? Why are some franchise business owners able to achieve financial success while maintaining a healthy and satisfying worklife balance?

The key is flexibility. The best franchise opportunities allow owners to set their own schedule and determine many elements of the structure of their franchise location.

And as the industry continues to evolve, many franchisors and franchisees have discovered that some franchise business models offer features that maximize flexibility. With these models, franchise

owners can build a business that is dialed into their specific goals and expectations.

Here are some of the things potential franchise owners should consider if they’re looking for maximum flexibility in a franchise opportunity: • Potential for home-based operations: Some franchises are designed to be operated out of a home. Others require a physical storefront. With a storefront, you’ll likely need to keep regular hours.

Home-based businesses offer more flexible scheduling options. You can develop a work schedule that best suits you and your needs, whether you prefer an early start or would rather start later and dive right in.

• Flexible location: Some franchise opportunities can operate effectively either way. That’s an additional element of flexibility to consider. As your homebased business grows, a storefront or office location can allow additional space for inventory and supplies and accommodate new members of your team.

• A short ramp: Some franchise businesses require significant initial financial and time investments.

Identifying and securing real estate, for example, can add considerable time and expense to your startup. So can services that require extensive training, staffing or specialized inventory. Those investments can extend the time it takes a franchise owner to see a meaningful return. On the other hand, a home-based business offering convenient, accessible services you can provide effectively with little help or training can be open within a few months and reach profitability more quickly. And with profitability comes the freedom to be flexible with your schedule.

Paul Linenberg is the president of Gotcha Covered, a custom window treatment franchise that has over 160 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com.

For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.

The key is flexibility. The best franchise opportunities allow owners to set “their own schedule and determine many elements of the structure of their franchise location. ”

• Training: As your business grows, effective, strategic hiring decisions and delegation allow you to step back from day-to-day operations and take on an executive role. Effective, ongoing training that prepares team members to take on operational responsibilities will be critical as your role evolves.

Potential franchise owners can optimize their opportunities with flexible franchise businesses that allow them to set their own schedule and adapt their location as the business evolves. Ensuring trusted members of a growing team can effectively manage day-to-day operations is another important element that allows franchise owners to get the most from their opportunities.

Freedom and flexibility are two of the defining characteristics of the franchise industry. Owning your own business while enjoying the support of a proven franchisor helps our model stand out as uniquely attractive and makes the dream of a rewarding work-life balance attainable.

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franchisee in action: America’s Swimming Pool Company

in their backyards and outdoor living spaces. James saw the opportunity for growth, but he knew he wasn’t equipped to take advantage of it.

He says, “Although I spent eight seasons as a pool maintenance technician on Long Island and four seasons as a renovation assistant in Albany, I didn’t have an extensive skill set in the industry.

Customers wanted more than I could give them, and I was farming out projects to other companies. I started hiring more employees who really enjoyed what they were doing, but I knew my company had reached a plateau.”

How James Blevins Took His Pool Business to the Next Level

with America’s Swimming Pool Company

What do you do when you suddenly have nine weddings to attend in one year and you’re a member of the wedding party for most of them? If you’re James Blevins, you start looking for a side hustle that will help you earn some extra money to pay for it all. That’s how his swimming pool maintenance company Diamond Pools first began.

James already had 12 pool seasons under his belt, having worked part-time throughout high school and college for small pool businesses in his hometown of Long Island, New York. Even after graduating with a degree in education, he still worked summers as a pool renovation and service assistant.

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Now living in Albany and working in

the private sector for General Electric, he needed work he could do in the

evenings and during weekends to bring in additional cash. Pool cleaning fit the bill.

Three years later, COVID-19 hit the

world and the job at GE disappeared. He committed to Diamond Pools full-time

and began growing his clientele for pool

maintenance. Business started to escalate quickly throughout the pandemic.

Suddenly, people were looking to invest

James attended a trade show and had a conversation with another pool brand that sparked his interest in the potential that franchising offered. He began doing his due diligence, researching top pool brands in the industry. Enter America’s Swimming Pool Company (ASP), a nationally known company that has over 360 franchise units across 26 states and is part of the Authority Brands portfolio of industry-leading home service franchisors.

“I was attracted to ASP’s proven track record, and I found that it mirrored the kind of culture I had been creating with my own company,” says James. “They have a reputation for being customer-focused, with an emphasis on friendliness, high-quality service and professionalism.”

ASP Brand President Jimmie Meece was originally a franchise owner himself, opening ASP’s very first franchise. He knows firsthand what it takes to run a swimming pool business. “Many small business owners come to a point where they need more resources,” Meece says.

“Franchisees like James who convert appreciate the strategies and procedures we have in place. Whether it’s access to our buying power, operating systems, training or more, ASP provides the tools that can take them to the next level.”

For James, achieving that next level meant gaining the confidence to take on bigger projects and answer increasing demand from his customers. The support, coaching and training he has received combined to give him the confidence he needed to grow.

ASP’s Pool School was a big part of that.

James and his team have been able to add some new services since launching as ASP of Capital District in May 2023.

Previously offering regular maintenance as well as installing and repairing equipment, they now also perform liner changes and renovations on gunite pools.

James has his eye on future expansion into construction, a new division ASP has launched featuring a fiberglass pool partnership with manufacturer Latham.

He attended the two-week intensive training course at company headquarters in Macon, Georgia. There they have a 20,000-square-foot training campus that includes 12 fully functional display pools, a classroom and three outdoor swimming pools. There’s also a warehouse with equipment and product representative of key swimming pool manufacturers and distributors in the industry like POOLCORP, Heritage Pool Supply Group, Pentair, Fluidra and Hayward Pool Products.

The hands-on Pool School training James received in service, repair techniques and renovation was a boost to his confidence, as were the operational systems and strategies he was introduced to and continues to use in building his business.

“My college degree is in education and public policy, so I did not have exposure to business classes. I didn’t know what key performance indicators were or how and why to track them. With the help of my team of ASP advisors, I’ve learned how to make both small and large adjustments to my business habits that have helped support my company’s growth goals,” he says.

providing customers with personalized information about their pool.

Another area where ASP can help existing businesses expand is through harnessing the power of data-driven marketing strategies integrated with demographic information. The result is a customized, advanced approach. Every ASP location is given specific, invaluable territory data unique to the industry, down to the name, address, property value, income, and buying habits associated with each demographic.

James also now has access to exclusive pricing and incentives. By joining ASP, he gained the buying power of a company doing millions of dollars in annual sales.

When asked what advice he would give to independent owners thinking about franchising, he says if you have the desire to grow but don’t know how, it’s a no-brainer.

“Converting my business to an ASP franchise has made me a better owner.

Although I had serviced plenty of pools over the years, I did not have any formal pool training or business experience.

There has certainly been a learning curve as I’ve come onboard a franchise system and been introduced to many financial and marketing tasks I should have been doing all along. But the knowledge and resources I’ve gained help me see the bigger picture of the present and future; the goals I want to set and the amount of work it’s going to take to get there. Now I truly understand what a business needs to run and have the tools to help me do it.”

For example, the brand has an easy-toimplement bookkeeping system that increases understanding and accountability on the key financial indicators impacting profitability, all with an eye on building the bottom line. ASP franchisees also benefit from an industry-leading automated platform called PoolOps©. James can operate his business from the cloud, monitoring his staff from anywhere and Franchising MAGAZINE USA 37

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EXPERT ADVICE: Dean Hartley | Brand President | Five Star Bath Solutions

3 key factors to consider when evaluating lowcost franchise opportunities

One of the major advantages of the franchise industry is that opportunities are available for nearly everyone. Regardless of your age, personality or experience, you’re likely to find a franchise business that fits your interests and lifestyle – as well as your bank account.

Some potential franchise owners are surprised to learn how accessible opportunities in the industry can be. Owning a franchise doesn’t necessarily require significant upfront investment. Opportunities with affordable initial investments, which can be found across a wide range of verticals, ensure that the fulfillment and freedom of franchising remain open to everyone.

In fact, franchise businesses that don’t require a large investment or significant capital outlay often maximize the possibilities inherent in the franchise model. Low-cost opportunities typically have lean operations and minimal ongoing overhead.

The efficiencies built into the business can result in immediate revenue, reliable cashflow and quicker profits, helping the business scale and deliver measurable, meaningful returns quickly.

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A low initial investment isn’t a guarantee of efficiency or success, however. Thorough research is essential before committing to any franchise opportunity. Due diligence and rational decision-making are critical for identifying reputable franchise businesses that provide the appropriate tools and support to position franchise owners for success.

Dean Hartley, brand president of Five Star Bath Solutions, directs franchise systems and processes to assist franchise owners in growing successful, profitable businesses. Dean brings over 15 years of experience in the one-day bathroom remodeling industry and a vast knowledge base to assist in building the Five Star Bath Solutions franchise system. Before joining Five Star Bath Solutions, he most recently held the position of vice president of sales and marketing with Design Imaging, where he supported dealers with sales and technical assistance.

When researching franchises with low initial investments, potential owners should consider the three following factors:

1Value

There’s no simple formula for determining the value of any franchise.

What works for one person may not work for you. A franchise opportunity isn’t necessarily a good value just because it requires a lower-than-average initial investment. True value comes from putting your time, effort and money into a proven franchise model with strong financials that inspires confidence in its franchise owners. Insights for these aspects of a franchise business are available from a range of resources, including the Franchise Disclosure Document (FDD) and other financial disclosures and the validation process, where existing franchise owners share their experience with prospective owners. Transparency builds trust – closely examine the available sources for an accurate depiction of the company’s performance and look for honest feedback, positive and otherwise, from current franchise owners.

2Scalability

Ongoing overhead expenses such as staffing and rent can consume huge amounts of revenue and inhibit growth.

The most efficient low-investment franchise opportunities are often homebased and require minimal hiring.

Franchise owners who work from home and don’t need a full team can turn more of their revenue into profit, maximizing the benefits of their low-cost opportunity and driving growth. But every low-investment or home-based franchise isn’t guaranteed

to grow. Again, it’s crucial to closely inspect and evaluate the FDD and financial disclosures. Look for key indicators of long-term growth potential, including unit losses as well as gains so you have an accurate representation of the company’s trajectory and any ongoing fees – excessive costs you may not be expecting can be an unpleasant surprise.

3Confidence

New business owners inevitably encounter challenges. The best franchise systems equip owners with resources that empower them to meet and overcome the obstacles they face. A positive, responsive company culture and transparency among owners are signs that suggest a supportive franchisor; franchise owners who are satisfied tend to be more enthusiastic about sharing experiences. Franchise

industry recognition, especially awards and rankings based specifically on franchise owner satisfaction, can be a powerful indicator of a healthy franchise model.

Seeing returns quickly, however, is the surest way to inspire trust in a franchise system and confidence in the business model.

Franchising is about freedom and flexibility. The franchise model empowers aspiring entrepreneurs to be their own boss and take charge of their financial future. It’s one of the best ways for many people to quickly build and grow wealth that they can enjoy and pass on as a legacy.

Those opportunities should be available to everyone. That’s why franchise businesses with accessible upfront investments are such an important path to prosperity and success.

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Q&A: Karen Garrett | Director of Franchise Development | Woodhouse Spa

massage therapies, facials, and other exquisite services, such as waxing. Every treatment, detail, space, and feature has been carefully crafted by the Woodhouse masters of mood and body care. The rapid expansion has solidified Woodhouse as a premier spa franchise and the unequivocal leader in mood and body care, pioneering a new category of wellness services in the approachable luxury space.

What is your main product/ service?

with Karen Garrett

Woodhouse Spa

Describe your organization – how long has it been in operation? when did you start franchising? how many franchisees do you currently have?

For more than 20 years, the award-winning Woodhouse Spa has offered guests a variety of luxury treatments that are fully customized to meet their guests’ unique needs. Woodhouse Spa has 84 locations across 22 states including Texas, Colorado, California, New York, Ohio and Florida. Woodhouse Spa has proven that its concept resonates with consumers around the U.S. and has driven significant economic growth and job opportunities in the luxury self-care industry. Woodhouse offers a calming environment that is rich with warm earth tones and textures, sounds of nature, soothing aromatherapy for skin treatments, 40 Franchising MAGAZINE USA

At Woodhouse Spa, guests are treated to a diverse range of luxurious, fully personalized treatments tailored to their individual needs. Our serene environment, adorned with warm earth tones, textures, and the harmonious sounds of nature, creates a tranquil haven. From skin treatments and massages to facials, and waxing, each detail and space within our spa is meticulously curated by our expert masseuses and estheticians in mood care.

As pioneers in mood and body care, we lead the way in wellness by offering a comprehensive approach that transcends traditional massage services. Our holistic philosophy integrates top-tier massage therapies and facial rejuvenations with whole-body aesthetics, sleep therapies, and rejuvenating bath rituals, setting us apart in the industry. Our spa spaces are designed to encourage guests to relax and unwind, mirroring the luxurious ambiance of resort spas, while our commitment lies in delivering transformative and enduring results that extend well beyond their visit.

What type of person would ‘fit’ your franchisee profile?

What we seek in potential Woodhouse franchisees are business-savvy professionals who are passionate about wellness and are dedicated to enhancing lives through self-care. They prioritize delivering unmatched spa experiences and fostering an environment where their team is motivated to do the same. Additionally, prospective franchise owners benefit from a time-tested business model, innovation, and comprehensive support inherent in our premier franchise system. With over two decades of refining our spa model, we boast a track record of success, positioning

“

Woodhouse transforms the ordinary spa experience, serving as a sanctuary that offers unparalleled wellness journeys to guests seeking unique and personalized treatments.

”

us as the industry leader—a compelling factor for those considering entering the luxury spa business.

Where are your current locations/territories? Where are locations/territories available?

encompasses diverse revenue streams, encompassing treatments, retail products, and gift cards. Backed by comprehensive support, spanning local and national marketing initiatives to robust operational tools, Woodhouse ensures its franchisees have the necessary resources for success.

Woodhouse Spas has 84 locations across the United States. Readers can reference our store locator on the Woodhouse website to find a specific location.

How do you look after your franchisees? e.g. what support/training/back up do you offer?

Why is there a need for this product/service? Why are you different to your competition?

As a leader within Woodhouse, our role involves guiding franchisees through every aspect involved in establishing and operating a spa. We provide owners with a comprehensive and practical system to ensure that our franchisees cover all essential elements, establish a

Woodhouse transforms the ordinary spa experience, serving as a sanctuary that offers unparalleled wellness journeys to guests seeking unique and personalized treatments. Our luxury spa caters to a wide spectrum of spa services, deliberately crafted to address individual needs, from enhancing sleep cycles to fostering mental clarity, diverging from the standardized services found in many spas. Beyond these exceptional treatments, Woodhouse stands out in several ways: our elevated design features serene natural tones and textures, fostering an ambiance of tranquility for guests to unwind.

transparent budget, and implement a solid operational model right from the start.

Our comprehensive onboarding process for franchisees typically spans 12 weeks, providing a structured timeline and support for the grand opening of the Woodhouse.

Plans for new systems/ concepts in 2024 This year, Woodhouse aims to introduce new and improved technologies and equipment to the spas to offer more personalized and effective treatment for clients. Woodhouse will be enhancing the overall customer experience by continuing to tailor treatments and services to individual needs, preferences, and wellness goals while focusing on creating a more luxurious and immersive environment for all. Woodhouse Spa is dedicated to redefining the everyday spa experience by bringing modern luxury into daily life. Our vision extends beyond special occasions; we believe self-care is an ongoing journey.

We aim to make luxurious wellness

We attribute our success to our fantastic spa owners. Each spa is independently owned and operated, and our franchise owners are passionate about luxury selfcare. Many of them started as Woodhouse guests who fell in love with the unique blend of traditional and cutting-edge services and techniques that make Woodhouse special. Our franchise model Franchising MAGAZINE USA 41

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Q&A: Karen Garrett | Director of Franchise Development | Woodhouse Spa

Woodhouse plans to expand its footprint in eight key markets across the United States.

What is your advice for those exploring franchise opportunities?

When exploring spa franchise opportunities like Woodhouse, thorough research is key. I suggest diving into each franchise’s brand identity, vision, market presence, and financial model to gauge their track record and potential for success.

Evaluate the level of support offered, from comprehensive training to ongoing assistance, and speak directly with current franchisees to gain valuable insights into the day-to-day operations and their overall satisfaction with the franchisor.

Additionally, I recommend conducting a thorough market analysis of the specific region you intend to establish your location, considering the demographics and competition of the overall area. It’s also important to review the franchise agreement meticulously to ensure the franchise aligns with your personal goals, expertise, and long-term vision for growth.

How do you motivate your franchisees?

accessible to everyone, reshaping the concept of self-care. Our focus is on crafting experiences that promote total well-being, nurturing both body and mind.

Where do you see the Franchise in the next five years?

Over the next five years, we envision substantial growth for Woodhouse Spa. With a commitment to excellence, we diligently continue to seek top-notch franchise owners and prime locations, ensuring unparalleled guest experiences.

Our proven model and reputation set us apart, and we aim to add 10 to 15 spas annually. We actively pursue adept franchisees who possess spa 42 Franchising MAGAZINE USA

industry interests, financial capability, and leadership experience. We boast an enticing service catalog that fosters continual professional growth, catering to a sophisticated clientele that allows our professionals to showcase their expertise.

In the coming years, we will continue to aggressively expand in key U.S. target markets and anticipate opening more than 8 locations in 2024. With 84 locations and the goal to expand to around 10 locations a year, we’re solidifying our position as a rapidly growing premier spa franchise, focusing on expanding our reach into new markets like Los Angeles, Chicago, Las Vegas, Scottsdale, Jacksonville, and Philadelphia for further expansion. In our commitment to expanding further,

Motivating our Woodhouse franchisees is central to our mission, achieved through a multifaceted strategy. We emphasize a clear vision and achievable goals, ensuring franchisees understand the purpose and direction while offering comprehensive training and continuous support across all operational facets. We’ve been honing our systems and support for over 20 years, and our franchise owners value the tools, resources, and ongoing education that we provide.

Recognizing and celebrating achievements fuels their drive. Additionally, we foster a community where our Woodhouse franchisees can all connect, share insights, and learn collectively, promoting a sense of collaboration. Remaining adaptable, and open to feedback, and providing access to financial support and resources underscore our commitment to their success, creating a culture of empowerment and shared growth within our Woodhouse franchise network.

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

Purpose-Driven Franchising

7 Steps for Transformative Leadership Imagine the business you’ve created that owns a franchise or multiple units, adding value to everyone you touch. Vendors benefit from your company’s growth, employees earn an income, benefits, and added purpose that comes with helping others have a great day, and the community receives the value of your franchise’s products, services, and commitment to improvement.

Let’s explore one successful, purposedriven company, unlike Toms, which started nobly but relied too heavily on one product that fell out of favor.

Warby Parker Announces Third Quarter 2023 Results - Net revenue increased 14.2% yearly to $169.8 million; Company raises outlook.

- Average Revenue per Customer increased 10.0% year over year to $284.

- Over 15 million pairs of glasses distributed through the Buy a Pair, Give a Pair program.

Warby Parker continues their purposedriven mission of providing access to glasses to those who otherwise could not through no fault of their own.

The Mission and Vision are clear from Warby Parker’s website - “Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact— 44 Franchising MAGAZINE USA

7 Steps to Create a Purpose-Driven Franchise Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com

1

Patience as a Virtue

Success in purpose-driven franchising is a long-term pursuit, requiring a steadfast focus on each moment. Patience becomes a virtue, allowing for the organic growth of a vision that transcends immediate gains.

2

Vision Clarity (8/9/10)

and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it.

And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.”

7 Attributes of a PurposeDriven Franchisee Purpose-driven franchisees find guidance in a higher authority, whether rooted in faith or a broader spiritual purpose; franchisees refine their vision, mission, and values, shaping a compass for every decision. The overarching compass is unique to the franchise owner and aligns with their franchisor’s.

Leaving a Positive Mark The commitment to leave every interaction better than it began is at the core of purpose-driven leadership. This extends beyond the business realm, emphasizing a tangible improvement in the community and the lives of those it touches.

Treating Everyone as Colleagues The ethos is straightforward – everyone is a colleague. Clients, employees, vendors, mentors, and alliances are viewed as equals, fostering an environment of mutual learning and growth.

Confidence in Growth Purpose-driven franchisees lead with the understanding that continuous improvement is the path to success. Their confidence stems from believing they are more experienced than yesterday and not as experienced as tomorrow.

Beyond Profits While profitability is essential, purposedriven franchisees elevate their vision beyond financial gains. Their primary focus is creating a better community through their business, aligning with a broader, impactful vision.

Earned Celebrations In purpose-driven leadership, celebrations and success are earned, not entitled. This mindset underscores the commitment to merit-based achievements and sustained excellence.

Privilege of Impact Purpose-driven leaders recognize the privilege of improving lives through their businesses. It’s not just a responsibility; it’s a profound acknowledgment of the positive influence they wield.

Shared Responsibility Every facet of the company is the responsibility of purpose-driven franchisees. Wins are celebrated as team achievements, fostering a sense of collective responsibility and success.

“And we know that all things work together for good to them that love God, to them who are the called according to his purpose.” Romans 8:28 KJV Purpose-driven franchising represents a transformative approach that goes beyond the conventional paradigms.

By integrating Avodah principles and embracing a visionary mindset, franchisees create businesses that thrive financially and contribute meaningfully to the communities they serve. This shift towards purpose-driven leadership is not just a trend; it’s a profound evolution that redefines success in franchising.

The cornerstone of purposedriven franchises lies in a clear vision, rated at a resounding 8,9, or 10 in focus. Clarity in the overarching goal sets the trajectory for all subsequent steps. The vision evolves as the growth of your franchise progresses; yesterday’s impossible is tomorrow’s next challenge.

3

Mission Definition

Crafting a mission statement aligns the franchise with its purpose, providing a roadmap for day-to-day operations and long-term objectives.

4

Values as Guiding Principles

Establishing core values ensures that every decision aligns with the franchise’s higher purpose, fostering a cohesive and principled organizational culture.

5

Strategic Priorities

Setting strategic priorities enables purpose-driven franchises to channel their efforts effectively, ensuring that every action contributes to the overarching vision.

6

Building Alliances

Collaborative partnerships with like-minded entities strengthen the franchise’s impact, expanding its reach and influence in the community.

7

Franchise Owner’s Dashboard

Implementing a Franchise Owner’s Dashboard provides a comprehensive tool for monitoring and measuring progress, aligning with the purposedriven vision.

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women in franchising: Margaret Chebat | PuroClean

From Coordinator to the Youngest Female Vice President

The Remarkable Journey of Margaret Chebat at PuroClean Margaret Chebat, a beacon of leadership at PuroClean, isn’t just focused on elevating the company’s success; she’s on a mission to enhance the impact on franchise owners, her team, and clients alike.

Margaret Chebat, PuroClean

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In business for 23 years, PuroClean is one of the country’s leading property restoration and remediation franchises, helping thousands of people each year. In the dynamic restoration and remediation industry, one individual stands out for her extraordinary journey from a coordinator position to becoming the youngest female vice president at PuroClean. Yet, her story goes beyond professional triumphs; it’s about shattering barriers, empowering women, and championing diversity within the industry.

Margaret’s Early Influence at PuroClean: In 2013, Margaret embarked on her restoration career as a Marketing Coordinator at PuroClean, handling pivotal responsibilities that directly impacted brand imaging, consumer awareness, and support for the franchise network. After a period with PuroClean, Margaret chose to pursue an MBA. Armed with her MBA, Margaret returned to PuroClean in 2018, and in 5 short years, she swiftly ascended within the company, culminating in her current role as Vice President of Account Management for Business Development, making her the youngest female Vice President in the company’s history. Navigating a traditionally male-dominated industry as a diverse woman presented unique challenges, but Margaret’s tenacity,

resilience, and passion paved the way for her upward trajectory.

As the youngest female Vice President, Margaret’s journey reflects her unwavering dedication and passion for PuroClean and exemplifies the exceptional mentorship and support she received from her leaders and peers along the way.

Industry Transformation: As the bridge connecting PuroClean with top-tier insurance companies and commercial clients, Margaret orchestrated the growth of transformative partnerships that created opportunities for franchisees.

Under her guidance, the company’s approach to customer service, credibility, and technology underwent a paradigm shift, positioning PuroClean as an industry innovator. Colleagues and President Steve White commend Margaret for her strategic insights, acknowledging her as a hardworking individual whose drive and enthusiasm have fueled her success at PuroClean.

Evolving Landscape: Margaret’s current position as Vice President involves intricate responsibilities as the liaison between PuroClean and its expansive network of insurance and commercial partners. These collaborations have elevated the company’s standing within the industry and allow franchisees to be in the first position on calls to dispatch for insured homes and to commercial properties needing remediation. Her emphasis on quality communication and strategic guidance of the partner and franchisor ensures that PuroClean’s clients receive an elevated customer experience.

Margaret Chebat’s success can be attributed to a keen understanding of the insurance industry’s preferences and her propensity to push boundaries. Her work leverages the factors insurers appreciate, such as the scale of operations, effective communication, and the integration of advanced technology. She helped integrate new technologies into PuroClean’s franchise owners and customer systems.

She is committed to helping with quicker

response times, strong customer service, and increased transparency into each claim. She not only wants franchise owners to have all the necessary tools to succeed, but also to provide the exceptional level of service the PuroClean brand is known for. These advancements demonstrate to major insurance companies and commercial partners alike that PuroClean is at the forefront of service in the industry.

Working with ‘best in class’ insurance partnerships enables PuroClean to stay ahead of industry trends, regulations, and best practices. Furthermore, such partnerships establish a sense of trust and credibility in the eyes of the clients and franchisees. As Margaret works to gain additional opportunities with insurance and commercial clients, it adds a layer of confidence for customers, assuring them that the services provided meet the stringent standards set by the industry.

Margaret’s efforts and implementation of processes and relevant KPIs ensure that PuroClean remains at the cutting edge of the restoration sector, adapting its services to meet evolving standards and customer expectations.

Empowering Change: Margaret has embraced her role as a thought leader and vision caster, actively empowering women within the restoration and remediation industry.

As a proud member of PuroWomen, her advocacy centers on fostering a more diverse and representative workforce.

Internally, Margaret has expanded the Business Development Team’s growth and contributed to the increase in accounts and overall revenue goals.

Looking to the Future: As Margaret envisions the future, she plans to expand her team with additional account managers and reviewers. Her goals include securing new accounts, strengthening relationships with existing insurance and commercial partners, and expanding PuroClean’s influence with regional carriers. This forward-looking vision underscores her commitment to amplifying PuroClean’s success and highlights why she’s achieved rapid success in her career.

Through Margaret Chebat’s journey from coordinator to Vice President of Account Management for Business Development at PuroClean, one thing remains constant: consistency is key. Her success serves as a testament to the power of determination, trustworthiness, and building connections. As the youngest female Vice President at the company, Margaret continues to pave the way for women to flourish within the dynamic world of restoration, leaving an indelible mark on PuroClean’s legacy.

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EXPERT ADVICE: Collin Williams | Attorney, Founder and Chairman | New Era ADR

Franchise Sector to See Impact of New Labor Relations Rules In October 2023, the National Labor Relations Board (NLRB) issued a new standard for addressing joint employer status, and the impact on the franchise sector will be significant.

• work rules and directions governing the manner, means, and methods of the performance of duties and the grounds for discipline; • the tenure of employment, including hiring and discharge; and • working conditions related to the safety and health of employees.

Under the new standard, an employer may be considered a “joint employer” with (an) other organization(s) if there is a shared employment relationship between the organizations and the employee where the organizations codetermine the terms and conditions of employment.

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For franchisors and franchisees alike, this presents a unique question about whether certain employees might be considered “shared” under the terms and conditions of employment as defined by the NLRB: • Wages, benefits, and other compensation; • hours of work and scheduling; • the assignment of duties to be performed; • the supervision of the performance of duties;

This new standard codifies a broad expansion of the previous definition of joint employers enacted in 2020. Importantly, there are no carve-outs or exceptions that would potentially exempt franchisors and franchisees provided by the NLRB in the new standard. You can imagine a simple scenario in a franchisor-franchisee relationship where the franchisor requires of the franchisee certain benefits, hours of operation, and working conditions (perhaps as rudimentary as uniforms) as a part of being a franchise. Under the new standard, what were previously considered simple requirements establishing uniformity across franchises could now make the franchisor a joint employer.

So why is the new standard significant?

Preliminarily, it is important to note that the new standard does not require that an employer actually exerts control over the employee(s). The mere fact that the organization has the authority to exert control qualifies it as a joint employer. This is in direct contradiction to the 2020 standard, which explicitly required “substantial direct and immediate

control” over the terms and conditions of employment in order to countenance a finding of “joint employer” status.

More importantly, the ramifications of being a joint employer are simple. If an organization is determined to be a “joint employer” of an employee, the organization is required to collectively bargain with the employee(s) over the terms and conditions of employment. This could result in multiple employers being present at the collective bargaining table, resulting in a far more difficult and convoluted negotiation.

Additionally, joint employers will be responsible, and potentially liable, for unfair labor practices as well as any other workplace violations that fall under the purview of the NLRB.

Could the new standard have an impact on class actions and mass arbitrations?

Potentially, yes. The new standard seems to dictate that the number of technical “employers” could increase exponentially.

At the highest level, this means there will be more employers to potentially pursue in litigation. Organizations who previously thought they were insulated by franchise agreements with indemnity clauses could find themselves liable for failures to collectively bargain, unfair labor practices, and additional workplace violations across an expansive employee base.

Collin Williams is an attorney, founder, and chairman of New Era ADR, a digital platform revolutionizing alternative dispute resolution. The inspiration for New Era came from the first 11 years of Collin’s practice, which was spent as a litigator at Greenberg Traurig, LLP and Butler Snow, LLP, where he litigated hundreds of cases, many of which he took entirely through trial or arbitration/ mediation.

Collin may be reached at collin@neweraadr.com.

Whereas the standard has usually been that workplace liability traditionally sat with the actual employer and not the downstream third parties, the new standard may double or triple the organizations who may potentially be liable. Depending on whether there is an enforceable arbitration agreement and class action waiver, this could result in larger, or additional, class actions and mass arbitrations.

What can be done?

First, it will become imperative to use contracts to specifically spell out who controls all aspects of the terms and conditions of employment. The clearer the lines, the better. Any failure to delineate what entity is responsible for the terms and conditions of employment set forth by the NLRB will result in potential liability.

While this may be difficult given the realities of the contractual relationship, organizations will need to think critically about what they can and can’t do if they

wish to avoid being a joint employer and will need to spell out those conclusions in their contracts.

Additionally, arbitration and indemnity clauses may become even more key to agreements between franchisors and franchisees.

Where there is disagreement about who dictates the terms and conditions of employment, these issues can be effectively arbitrated or mediated before there is a lawsuit regarding liability. More specifically defined arbitration agreements with the actual employees would help as well creating a faster, more efficient environment for the resolution of potential claims.

Moreover, clearly delineated indemnity clauses would also help define who bears the brunt of the costs and expenses in the event there is a filed dispute potentially alleviating the potential financial burden to the franchisor.

When will the new standard be implemented?

Originally, the goal was to implement the new standard by December 26, 2023. As expected, however, there have been a number of legal challenges, and accordingly, the NLRB has pushed out the new implementation date to February 26, 2024. Whether this becomes the actual implementation date or there needs to be additional extensions remains to be seen. Regardless, organizations need to be preparing for the eventual implementation as the change to the joint employment standard promises to significantly alter how business is done.

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have your say: Mark Dawson | Authority Brands

2024 Forecasting: Projected Trends and Patterns Shaping the Home Service Industry

The new year is an opportunity to start fresh, reflect on the previous 12 months and what’s ahead. As industry pros analyze what worked or didn’t, and how they can set their brands up for success in 2024, it’s important to look at trends and patterns that could have an effect on business and how you plan to address those changes.

One industry that’s been preparing for a busy year with tremendous growth opportunities is the home service field.

As the past few years have shown, the home service industry is worth upwards of $500 billion and rising. Home service brands have been climbing the charts, creating an unstoppable momentum that many entrepreneurs want a chance at having. While for years plumbing companies, heating and cooling system providers, and electrical brands were owned and operated by those with years of field experience, that’s no longer the reality.

Many people are leaving behind their tiresome corporate jobs to franchise with leading home service brands. Others are using the challenges of the COVID-19 era to turn their layoffs into opportunities to branch out on their own and work towards building a brighter future in a thriving and resilient industry.

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As we look ahead and think about how the home service industry plans to build on this momentum in 2024, there are a handful of contributing factors that play a role. Here’s a breakdown of what you can expect.

Extreme Weather Fuels the Need for Home Services There was a time that, for the most part, we could anticipate certain weather patterns at specific times of the year. Yet, that’s no longer the case. According to the United States Environmental Protection Agency, weather events such as heat waves and large storms are expected to become more frequent or intense with humaninduced climate change. As we’ve seen in the past few years, hurricanes have

gotten stronger, rainstorms have broken decades old records, and wildfires are burning wider. The destruction left behind by these powerful natural disasters have increased demand for home services year round. Franchises like Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky have experienced a jump in service calls across most of the U.S. – especially in the aftermath of these storms.

To meet the need for these services, franchises have been preparing in different ways. Some are investing in call centers that can help local businesses enhance the customer service experience, ensuring no call is left unanswered and responding to inquiries on the spot. Other franchises are ensuring their technicians are

properly trained to address the needs of homeowners in a suitable manner.

A Competitive Job Market Calls for Enhanced Training Programs America’s labor shortage will continue to be a concern in 2024. Over the past few years, we’ve noticed a shift in what job applicants are demanding, and it’s more than what perhaps business owners were accustomed to. That’s why, it’s become imperative for companies to look for unique opportunities to attract and retain employees that can help address the increased demand from consumers for home repair services.

To remain top-of-mind in a highly competitive job market, companies like DRYmedic Restoration Services have invested in their training programs.

Through new facilities and robust courses, these home service pros are going above and beyond to ensure they’re equipping each team with the proper knowledge, tools and resources – setting them up for success from the minute they become a part of the group. To make training programs more effective, businesses can also require employees to shadow a team member on the job, receiving hands-on experience during a service call that mirrors what they’ll be expected to perform on their own.

While completing the training that’s required during the onboarding process is crucial to the success of that employee, so is offering continued education.

Companies should be prepared to provide ongoing resources, like virtual classes, that can allow employees to grow in their professions and turn these jobs into longterm careers. Continued education should also include instructing teams about new

technology, like AI, that can enhance the customer experience and overall service.

Franchise owners, like those operating under the Authority Brands umbrella, are at an advantage compared to independent operators, as they don’t have to invest extra time and money into developing these types of assets since those are already readily available to them.

Increased Demand Means More Opportunities to CrossSell Unlike in the restaurant industry, home service companies have the opportunity to expand their services in more ways than one. Take a technician that goes out to assess a home’s water damage that resulted from a flood. The homeowner will need a slew of repairs that may require a handful of companies to get the space back to living condition. This is where opportunity lies for those in the home service field and why many existing owners are expanding

their portfolios to include brands that go hand-in-hand with each other.

Companies like Benjamin Franklin Plumbing and DRYmedic Restoration Services are seeing an uptick in franchisees investing in both brands as a means to be able to provide customers with additional services. Brands like these are the perfect match, and we can anticipate seeing the number of owners investing in brands that complement each other more in 2024.

As the economic sentiment improves and consumers continue to seek out ways to enhance their spaces – whether by choice or necessity – the home service industry is poised to build upon the momentum it’s achieved over the past few years. While the outlook is positive, it remains important that companies look at ways to keep pace to give themselves a competitive edge that both consumers and future employees will notice.

About Mark Dawson: Mark Dawson is the Executive Vice President of Service Trade Brands at Authority Brands, which consists of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky Electric, DRYmedic Restoration Services and Screenmobile.

Having been in the franchising industry for over 30 years, Mark has extensive experience both as a franchise owner and as a C-Suite executive.

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EXPERT ADVICE: Peter Buckingham | Managing Directo r| Spectrum Analysis Australia Pty Ltd

International mapping has become Easy Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise network planning and statistical analysis consultancy. Peter is the Go To person as to how and where to establish sites and territories in Australia and now worldwide.

To contact Peter email peterb@spectrumanalysis.com.au or visit www.spectrumanalysis.com.au

major competitors, formation of territories (different sizes in different markets), and having a very good understanding of how many people live or work in any specific area.

Many Franchisors are rapidly expanding internationally with their well-established US based systems, and need good information to base their decisions on. They have invested in having rules for their site selection and having their territories done properly for their US networks, but may have been “led” into a different approach overseas.

This should not and does not need to happen!

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International coverage All countries which I shall broadly describe as “first world” and “second world” countries, inevitably have mapping and demographic information that can be used in understanding the markets you are leaping into. Many countries such as Canada, Mexico all the countries in the EU and most across Asia have mapping and good information for setting up territories or general demographic knowledge.

There are companies internationally who can set up the mapping so you can have a clear picture of what is going on. This allows you to then establish rules for things like distances between sites, where are the

The process We recommend using a GIS (Geographic Information System) to download the relevant data for the country in question and combining the rules that have been established with the mapping and the data to map the sites or the territories required.

Competitors can also be mapped such as in a recent job we had to map for a client 1,500 competitors across the UK, as they wanted to see where their 2 main competitor’s sites are compared to theirs, and use that in the process of territory formation.

Once the mapping has been set up, you can then use a simple, commercial online

system to upload the maps and files into.

This allows you to then view the data / territories or sites anywhere across the world via the web. The ongoing licence of this type of worldwide interface is around $US200 pm to make your data visible in ways that best suit your business operations, including giving various levels of access to different people and potential franchisees.

Other companies may have different solutions; however this has worked in cutting hundreds of territories across the Europe, to creating 3 territories in Botswana recently.

The advantages Jade Winter, the CEO of Studio Pilates (in Australia) says...

“Having our studios and territories available worldwide has given

not want to be seen as offering a similar level of security or understanding in the

us huge impetus in offering our

territories you offer at home?

services into the US, England

Everyone will tell you it is “different”

and China. I now feel confident I can give a territory based on realistic size and population in all the countries I want to take our franchise to.”

If you are undertaking international expansion, being able to map your sites and competitors, and build territories so you can say they offer similar potential can now be done internationally. If you use this as a sales tool to secure master franchises or individual franchisees, would you

in their country, but having a standard

approach to information, site selection and

territory planning should give your System an advantage over the less informed competition.

Summary If you are heading international, do not be misled to think you cannot find or afford

to have a reliable system to show mapping, information and territories, so you have

control over the international expansion of your brand.

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snapshot: Wings Etc.

Wings Etc. raises a record $26,500 for Toys for Tots in annual South Bend, Ind., softball tournament “These events exemplify the Wings Etc. mission and values, which include creating stronger communities and giving back,” Wings Etc. founder Jim Weaver said. “I can think of no better cause than Toys for Tots.

The idea that we can be involved and give back to the less fortunate kids is a big deal.

It was then and it still is today.”

Wings Etc. gives each player a $5 Wing Nut Bucks coupon. The winning team in each league gets a $175 Wings Etc. gift card, with a $100 gift card for second place; a $75 gift card for third place; and a $50 gift card for fourth place. This year’s toy drive concluded with the December 9 banquet; at that event, Curry hosted a raffle with prizes from around the community to raise $600 toward next year’s campaign.

Sponsored by Wings Etc. Grill & Pub, the November Michiana-area tournament set both fundraising and participation records, ensuring many children and their families enjoyed Christmas magic Wings Etc., Inc., franchisor of the Wings Etc. Grill & Pub sports bar brand, sponsored the 12th annual Wings Etc. Toys for Tots Softball Tournament, held November 4–5 at Byers Softball Complex in South Bend, Indiana. The event raised a record-breaking $26,500 for less fortunate children in the community.

In addition, Wings Etc. collected more than 300 new, unwrapped toys for children in the Michiana region, both at the tournament and via donation boxes in area restaurants. The toys and the funds were presented to the Marine Corps in a celebration December 9 at the Wings Etc. restaurant at 11480 McKinley Highway in Osceola, Indiana.

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This year reflects ongoing significant growth for the event, with 24 men’s teams and 25 co-ed teams participating in 2023. Each player paid $5 or donated a toy to sign up; entry fees went directly to Toys for Tots. The tournament’s longtime organizer, Mike Curry, has grown the event over the past 12 years to include the Michiana Chrysler Home Run Derby, the Armed Forces Battle for the Tots and the Annual Toys for Tots Ugly Sweater Christmas Draft Tournament.

The 12-year total raised for Toys for Tots is $151,000.

Curry also sells tournament T-shirts, with proceeds from the sales benefitting Toys for Tots. This year, Santa Claus was a special guest for families on Sunday evening.

Toys for Tots has long been close to Wings Etc. founder Jim Weaver’s heart; restaurants in the area have served as drop-off points even before Wings Etc. became the tournament sponsor 10 years ago.

Weaver expressed his gratitude toward Curry for his hard work in organizing the event and bringing this opportunity to Wings Etc. 10 years ago. “It was just a natural fit,” Weaver said. “Why wouldn’t we want to be involved in that?”

Wings Etc.’s broader effort to give back includes a partnership with St. Jude Children’s Research Hospital and the formation in 2023 of the Wings Etc. Foundation. The Wings Etc. Foundation is a 501(c)(3) charitable organization administered by leaders in the Wings Etc. Grill & Pub franchise organization and its affiliated companies, with the mission of “improving children’s lives.” See wingsetcfoundation.com.

The Marine Toys for Tots Program collects new, unwrapped toys and distributes those toys to less fortunate children at Christmas.

The Marine Toys for Tots Foundation was created at the behest of the Marine Corps in 1991. To date, they have distributed 652 million toys to 291 million children.

See toysfortots.org.

Leadership.

Teamwork.

Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

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veterans - FRANCHISEE IN ACTION: Jesse and Rachel Gunstream | Lime Painting

Veteran, Woman-Owned Franchise Partner on Transferrable Skills and ‘Giving Back’ in operations management was largely focused on building strong teams that were tight-knit and connected, while patient care involved building trust and rapport with patients and delivering hands-on care.

During the pandemic, many of the aspects they loved about their careers were lost.

Jesse and Rachel Gunstream are often asked what led them to enter the vast world of franchising. Like many entrepreneurs, the married couple were pursuing other career paths when COVID-19 suddenly struck and paralyzed the nation.

Jesse, a Marine Corps veteran, held a leadership role in operations management, and Rachel was a paramedic. Leadership 56 Franchising MAGAZINE USA

“Social distancing inhibited operations leaders like Jesse from building real connections with their teams. For me, patient care transformed into rushed, mass triage and much of the work turned into moving patients in and out of intensive care units,” Rachel said. “Through it all, we felt bound to duty, whether we agreed with the quality of performance or not. When things finally started to wind down, we decided it was time to build something of our own.”

The couple fell in love with LIME Painting because the brand was built on a set of values that they align with, while prioritizing real relationships with real people. Jesse and Rachel’s backgrounds include specific skillsets that set them up for success in the world of home improvement. Jesse’s primary focus in operations management was quality

control and on-time delivery. Those two components are also the biggest concerns for homeowners when partnering with a home services company. Rachel’s biggest strengths are interpreting and understanding client concerns and her meticulous eye for detail, meaning she can intuitively understand and address concerns that many homeowners wouldn’t pick up on.

Rachel and Jesse, like many others, belong to underrepresented minority groups that aren’t often prioritized or welcomed into the entrepreneurial space. Jesse, who spent seven years in the Marine Corps, has a unique perspective—the idea that many veterans possess a great number of transferrable skills that would allow them to thrive in the business and franchising space.

“Veterans show up hard-wired to operate within a system or structure. For that reason, they make great candidates as potential franchisees. The part that is generally missing is the knowledge necessary to own a small business,” Jesse said. “My seven years in the Marine Corps

didn’t teach me how to read and understand a P&L or track the revenue impacts of a particular marketing campaign. We had to learn those skills as we grew in experience.”

Rachel, as a woman business owner, emphasized that women seeing other women in leadership breaks the stigma that they must possess infinite knowledge and expertise in order to start a small business.

“It is my experience that women sometimes assume that if they don’t have all the capital, skills or expertise involved, they can’t have a small business. Of course, some relevant experience is necessary, but “relevant” is subjective, and expertise often translates to more than one industry,” Rachel said. “Ironically, many tools do exist to help women succeed in launching new businesses. There are government contracts ear-marked for women owned businesses as well as networking and referral groups for women owners. The resources are available to catapult women owners, but guidance on how to tap into them is hard to source.”

Veterans have a strong sense of duty to their communities, one of the driving forces that calls men and women to serve. That commitment doesn’t end once they embark in entrepreneurship and most customers are looking to support businesses that are

active in their communities. Furthermore, the Gunstreams’ home community, the Texas Hill Country, is an up-and-coming hub for minority-owned small businesses.

“Closer to home, veteran, minority and women-owned small businesses in Texas significantly influence our state’s economy,” Jesse said. “Most of the highest ranked cities for Hispanic and minority entrepreneurs can be found in the Lone Star State, and Austin, TX is ranked #1 among the top cities for Black entrepreneurship. It’s a great place to be.”

Choosing to own their LIME Painting in The Hill Country was influenced by two main themes: Rachel describes these items as “beautiful landscapes” and “friendly folks.”

“We knew we wanted to work in an area where we could build relationships with our clients. We sought out a territory where the residents enjoyed a slower pace of life – separated from the noise that comes with living in a big city,” Rachel said. “Our customers are generally retired, and we personally spend time getting to know each one. It’s a privilege to meet so many wonderful people and hear them share their life experiences. They come

from varied backgrounds and have the most incredible stories to share.”

While the Gunstreams are open to owning and operating more LIME franchise locations, for now, the couple is content on growing their Hill Country business and services. With a large territory of approximately 2200 sq miles, the Gunstreams plan to grow their team in order to completely service this area before expanding elsewhere. They cited Santa Fe, Taos and Ruidoso, New Mexico, as places they’d be interested in servicing one day.

The Hill Country is well known for its views, sprawling homes and uniquely elite clientele. LIME caters to the individual needs of their patrons with the utmost attention to detail and superior artisanship, whether restoring or refinishing their property. “Our commitment to excellence starts with LIME’s core values of Love, Integrity, Mission and Excellence, which are incorporated into everything we do,” says Jesse, “those values are integrated at every level from our first contact through the final walk-through, and they’re more than just principals to us. They are the foundation on which LIME is built, and we are proud to add to it.”

Franchising MAGAZINE USA 57

Y WA GREAT A ARE A-Z LISTINGS BUSINESS OUR Y TO PROMOTE

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Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad!

To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com 58 Franchising MAGAZINE USA

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Beans & Brews Coffee House has been around since 1993, when the Laramie family opened shop next to Salt Lake City’s beloved hangout, Liberty Park.

The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, Idaho and Nevada.

The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best

Business Finance Depot

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. And we dig getting to know newcomers and welcoming them to the Beans community.

Come in for a cup, alone or with a friend, and make yourself at home. And let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. Cheers, and stop by soon.

Contact: Kim Falk Email: kfalk@beansandbrews.com

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

BYou Franchising LLC

BYou Laser Clinic is the leading medical aesthetics provider in New York. In 2020, we opened our first clinic in the heart of Brooklyn. Over the past three years, we have rapidly expanded to multiple locations across the NYC metropolitan area, with more now under construction.

BYou Laser Clinic is your go-to destination for premier laser treatments and a hub for medical aesthetics in New York. With convenient locations in Brooklyn, Manhattan, Long Island, and Jersey, we’re poised for national expansion.

Our team of certified medical aestheticians is committed to providing top-tier, non-surgical solutions for body enhancement, cosmetic treatments, hair restoration, and cutting-edge laser skin therapies. Your journey towards beauty and confidence begins with us.

Clayton Kendall Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

Comet Cleaners Franchise Group, LLC Become a part of the largest family-owned dry cleaning chain in the USA through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. Comet Cleaners and Laundry Services is here to help you help others. Our 60 years of brand history speaks

F RANC H ISE & SERVICES DIRECTORY

Beans & Brews Coffee house

We are experts in laser hair removal, bodysculpting, cosmetic injections, skin treatments, PRP hair restoration, and other non-surgical skin and body treatments. We believe that everyone should have the ability to look and feel great at any age.

Email: franchise@byoulaserclinic.com Website: www.byoulaserclinic.com

materials including uniforms, signage, branded merchandise and print collateral.

Clayton Kendal is the single source marketing solution for dozens of national franchises.

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information: Contact: Jack D. Godfrey Jr. Phone: 888-461-3555 Email: franchising@cometcleaners.com Website: cometfranchising.com

Franchising MAGAZINE USA 59

F RANC H ISE & SERVICES DIRECTORY

Drybar Shops Franchising Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!

Drybar is more than just beautiful hair in about 45 minutes. It’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!

Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015

Generator Supercenter Generator Supercenter is the #1 seller of Generac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

People know our brand name and trust the brand products that we offer. Generator sales are part of a growing industry that appeals to both the public and private sectors.

grease monkey Founded in 1978 and part of the FullSpeed Automotive® family of brands, Grease Monkey® has grown to more than 500 centers internationally with operations in the United States, China, Colombia, Mexico, and Saudi Arabia.

The brand has flourished, thanks to a commitment to customer service, innovation, and driving strong ROI for franchisees.

One reason Grease Monkey is a great business opportunity is because nearly everyone in America drives, and more than 99% of the vehicles on U.S. roads need regular oil changes. Americans cumulatively drive about 3.2 trillion miles per year, and Americans are keeping their

Honest Abe Roofing Since 2007, Honest Abe Roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, HAR has expanded into over twenty locations.

Honest Abe Roofing has been awarded Entrepreneurs Top 500 Franchises of 2022, and Qualified Remodeler’s Top 500 Franchises of 2023.

Founded in the small town of Terre Haute, Indiana, Kevin Newton launched his small-town business and slowly gained customers from his friendly demeanor

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In addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, Inc. A best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, Inc has developed resources to help you every step of the way!

For more information please contact Kelli Schroeder at: Ph: 303 663 0880 E: Leads@Drybarshops.com https://www.drybarshops.com/franchising/

• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

By becoming a Generator Supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion: Contact: Glenn Leingang Phone: 281-251-6100 Email: glenn@generatorsupercenter.com Website: generatorfranchise.com

vehicles longer than ever before. According to research conducted by S&P Global Mobility, the average age of light vehicles in the U.S. rose to an all-time high of 12.2 years in 2022. This is the fifth straight year the average vehicle age in the U.S. has risen. Drivers understand that to extend the life of their vehicles, routine maintenance is a must.

Even if you don’t have automotive repair experience and are simply exploring the industry because of its stability and strong margins, you can be assured that you will be backed by a large franchise support team dedicated to your success. We provide training, marketing support, and a wide range of tools to help you find customers and serve them well!

and skilled roofing craftsmanship. Within a few years, Newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and Honest Abe Roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. Since opening, Honest Abe Roofing has never stopped growing!

Contact our VP of Franchise, Brian Kiefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry. https://www.honestaberoofing.com/

Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review.

Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One

Kumon North America Inc. High school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

Realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

Mayweather Boxing + Fitness After 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.

Designed for Greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time. $22B Industry – Fitness is back, and it’s stronger than ever

McMillan PLLC McMillan PLLC is an innovative law firm focusing on commercial real estate law, financial services, and business law.

Our attorneys are licensed in North Carolina, South Carolina, Georgia and Tennessee, and serve our clients from the firm’s Charlotte and Charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

NerdsToGo Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo! Computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why NerdsToGo is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide.

For information on the franchise, visit http://ImageOneUSA.com

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Image One USA

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

Today, at locations throughout North America, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444 Website: Kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented Growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United States, and is continuing to take the market by storm.

Contact: Ryan Reeves Email: ryan@mayweather.fit Website: https://mayweatherfranchise.com/

specific needs of franchisees. Our founder, Shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan PLLC prides itself on providing legendary service at fair rates.

For more information contact Shawn McMillan at: Phone: (980) 585-1260 Email: Shawn@McMillanpllc.com Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry.

Contact us today to learn why NerdsToGo is one of the fastest growing computer service and technology franchises in the United States!

Franchising MAGAZINE USA 61

F RANC H ISE & SERVICES DIRECTORY

Next Health

Therapy, Hormone Optimization, Ozone Therapy, and Aesthetics.

Next Health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

As a one-stop shop of premium wellness services and technology, Next Health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

Health is the abundance of vitality.

The Next Health journey is a medical, data-driven approach empowering you to live healthier, longer.

Conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, Next Health Members and Guests can enjoy: NAD Therapy, IV Therapy, Cryotherapy, Infrared Therapy, Hyperbaric Oxygen

OHM Fitness OHM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMS) technology integrated into a small group setting.

The EMPower Suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. It is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OHM Fitness is the first fitness franchise to offer this wireless EMS technology in a group setting.

Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta.

Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.

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For more information contact Vanessa Kekina at: Phone: 310-295-2075 Email: marketing@next-health.com Website: www.next-health.com

The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OHM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of HIIT training. It is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. It doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

Contact: Doug Payne Phone: (480) 582-2900 Email: franchisees@ohmfitness.com Website: www.ohmfitness.com

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

www.remedysalonsuites.com/franchise

SYNERGY HomeCare

or developmental disabilities, chronic health conditions or recovering from illness or surgery.

remedysalonsuites@gmail.com

SYNERGY HomeCare is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U.S.

No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

For more information please contact Mike Steed at: 888-578-5357 mikesteed@synergyhomecare.com SYNERGYHomeCareFranchise.com

Established in 1984, The Entrepreneur’s Source® is North America’s leading Career Ownership Coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their Income, Lifestyle, Wealth and Equity goals.

The Entrepreneur’s Source® has grown

The Goddard School Goddard Systems, LLC, is the manager of The Goddard School® franchise system. The Goddard School is the acknowledged leader in the premium early childcare and education market segment.

The Goddard School has been consistently named one of the top childcare franchises in the United States by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.

Children learn best through experience. For 35 years, The Goddard School has employed

United Defense Tactical Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals.

Wes Fox, Founder and Chief Instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

wellbiz brands inc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

Xponential Xponential is the largest global franchisor of health and wellness brands.

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in North America.

The Entrepreneur’s Source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about The Entrepreneur’s Source, please visit entrepreneurssource.com.

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The Entrepreneur’s Source

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

The Goddard School serves more than 90,000 students from six weeks to six years old in more than 600 Goddard Schools in 37 states and Washington, D.C. To learn more about The Goddard School, please visit GoddardSchool.com.

For more information about The Goddard School franchise system, visit GoddardSchoolFranchise.com.

Courses range from beginner through police or military level experience. Our Reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios.

Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries.

Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

Xponential’s portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE Fitness, Rumble Boxing, BFT, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the Inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with

For more information contact Rachel Engel at: Phone: 949 346 3000 Email: salesinfo@xponential.com Website: www.xponential.com/franchising

Franchising MAGAZINE USA 63

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Get the App cover story: Uni K Wax

usually has to wait for a longer growth cycle before they even need to wax again.

Uni K Wax was developed to provide a more comfortable, clean and refreshing waxing experience. Founder Noemi Grupenmager recognized the gaps that exist in the waxing space, and she worked to create a better waxing experience for her she and her daughters.

“The response has been amazing so far,” said Frank Ponce, Uni K Wax’s executive director of operations and a franchise owner in Florida. “The price point, ease of the terms and offering makes it a no-brainer for a lot of our customers.

Our customer retention rate far exceeds the industry standard. We are doing an amazing job.”

Using a proprietary pine-based elasticwax formula that is applied at body temperature, Uni K Wax’s services are far more comfortable and nourishing for the skin, making its services something that many customers simply can’t go back from after trying.

While the team is adapting the model to power aggressive expansion throughout the U.S., it is in no way compromising the values at the heart of the Uni K Wax brand.

Uni K Wax was initially founded with comfort, precision and hygiene in mind, and these are the differentiating factors that have allowed it to stand out and grow to its current size. As such, Elrod explained that, while the new team is pursuing aggressive growth, it is not doing so recklessly.

As Grupenmager grew her brand, demand

to climb. Now, Uni K Wax has After Acquisition, continued 33 franchised locations and one corporate

Uni K Wax is Positioned

location across Florida, New York, New Jersey and Texas. Recently, when she

With new leadership team additions, enhanced training and additional customer offerings in place, the natural waxing franchise is prepared to bring its model to communities across the U.S. and plans to open up to 50 new studios per year.

partner at Conscious Capital Growth and now executive chair for Uni K Wax. This prepared the brand for another incredible wave of growth with the leadership team aiming to award between 30 and 50 new locations each year for the foreseeable future.

to retire and sell the business, Uni to Bring its revolutionAry decided K Wax was acquired by Exaltare Capital Management and Heather Elrod, former Model to dozens of MArkets CEO of Amazing Lash Studio, managing

“This is a franchise opportunity 30 years in the making,” explained Elrod.

“This is the most innovative brand in the marketplace thanks to our natural, flexible, body temperature wax. That product differentiation is really the foundation of everything. I’ve tried it all, and nothing matches the comfort and speed of Uni K Wax. The product is superior, the experience is superior – that is why we have such raving fans, and why we believe Uni K Wax will be one of the fastest growing franchises in the country.”

“Heather’s name behind the business is a big selling point,” added Ozzie Grupenmager, the brother of the original founder and now-chief information officer at Uni K Wax. “It really is a testament to the strength of the franchise. She is also partnering with the experienced franchsiee 10 Franchising MagaZinE Usa

cover story

uni K wax

Bringing its

additional scaffolding as they scale. team of Exaltare Capital. This experience revolutionary brings a very unique, franchisee-forward On theto consumer side, Uni K Wax piloted Model dozens and franchisee-focused brand, which will a new membership program across Florida of Markets be essential as we move forward.” and in select New York studios. With this,

customers can pay a fixed monthly fee — the average price that a non-member would pay for a single service of the same kind — for as many services of one kind, as they need. The membership is non-contractual and functions on a month-to-month basis, but it encourages predictable repeat For example, 2023 brought the introduction announcements revenue that, again, supports franchisee industry of a new, decentralized training programfrom the scale and the continued growth of the that will allow local waxers to learn the entire system.

Uni K Way in their own domain. In-house After last year’s acquisition, the refreshed leadership team focused on further strengthening the franchise model to develop a compelling investment opportunity that continued to appeal to potential franchisees and customers alike.

whats new!

purpose driven franchising

And since the brand’s proprietary elastic training also allows for a quicker launch for wax adheres to short, fine hair that allows franchisees. A new technology dashboard to wax more frequently than and franchise performance scorecards 7 stepscustomers for transformative leadership others, they can actually take advantage of that will allow for streamlined franchisee the monthly service. Other memberships evaluation and support were also launched, special feature may be paid monthly, but the customer meaning individual owners will have

franchises in your price range

“Our approach focuses on wholesome growth rather thanVOL growth for its own 12, ISSUE 2, fEbrUary 2024 sake,” she said. “We intentionally want to retain the soul of the entrepreneurial spirit within the business. I’ve experienced instances where, after institutional capital comes in, things change drastically.

Although additional capital provides resources for requisite growth systems and processes, it sometimes introduces bureaucracy and mandates that can alter the original mission of the business. This can stifle the energy and creativity within the brand. We strive to avoid this.”

Looking toward the future, Elrod said the team is eyeing growth in nation-wide with a focus on Texas, Arizona, Florida, Colorado, Ohio, North Carolina, South Carolina, Massachusetts, Tennessee and Nevada. For franchisees who are prepared to revolutionize the $11 billion waxing sector and embrace the history and heart of the brand, Uni K Wax is a clear winner.

“This will be one of the fastest-growing franchises in the country — I am convinced of that,” said Elrod. “Our goal is to bring our services to every market worldwide. For those looking to come along for the ride, the time has never been better to join the Uni K Wax family.”

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